delicatessen business plan

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How to Write a Business Plan For a Deli / Sandwich Shop

• January 3, 2023
• Food & Beverage

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your deli or sandwich shop, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in the business plan of your deli. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for a deli?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or a private grant

How to write an executive summary for a deli?

Provide a precise and high-level summary of every section that you have included in the business plan of your deli. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately.

Also make sure that the executive summary doesn’t exceed 2 pages in total: it’s supposed to be a summary for investors and lenders who don’t have time to scroll through 40-50 pages, so keep it short and brief.

The executive summary usually consists of 5 major sub-sections:

• Business overview : start by introducing your deli, where it is located, the products you will sell, and the pricing strategy you want to implement. Mention what sets you apart from other businesses. For example, you may focus on recipes of the Pacific Northwest cuisine that no other deli in the area offers.
• Market analysis : summarize the market where you will operate and provide a brief about your target market , target audience, spending capability, etc. Also give certain data points about the deli / sandwich shop industry in the area where you want to operate (size and growth), as well as an overview of the main competitors, etc.
• People : introduce your deli’s management and employee structure. Provide a brief (no more than a couple of sentences each) of the knowledge and experience of the team. Also, mention how the company will be structured (management roles and reporting lines)
• Financial plan: how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? You can include here a chart with your key financials (revenue, gross profit, net profit )
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

Deli Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Deli Business Overview

In this segment of the business plan, you will provide details about the deli.

You must answer here some important questions that potential investors and lenders often ask about your business and operations. Here are some examples of questions you must answer:

• What is the rationale behind your opening a deli today?
• Where will you open your deli and why did you select that location?
• What type of food products will you sell through your deli?
• Will you specialize in a specific type of cuisine and offer different recipes?
• What will be your pricing strategy and why?
• What will be the legal structure of your company?

a) History of the Project

Any business overview must start with explaining the history of the project. There are 2 components here:

• Passion & experience of the business owner
• Rationale behind starting a deli today

Passion & experience

You may or may not have prior experience. If you have experience, speak about it and how it will help you to run your business. For instance, you may have worked as a chef in a popular kosher deli for 5 years and now you want to open your own deli.

Is there a certain problem (or perhaps, a set of problems) that your deli will try to solve when it comes into existence? For example, there may be an increasing Jewish population in your area and not a single deli offers kosher cuisine. Your deli will serve those people and all others interested in kosher cuisine.

But that’s not all! The market must be suitable for a business to exist and thrive. For instance, if you are trying to open a kosher deli in a location where the Jewish population is only 10% of the entire population, it might not be a very good idea, especially if the rest of the population is not interested in kosher cuisine. 

Similarly, may open a deli with regular offerings like fast cold or hot sandwiches & salads along with a few specific recipes of a certain type of cuisine to cover three types of markets:

• Businesses requiring food for business meetings 
• Workers in the downtown area looking for walk-in good food
• People looking for take-out food to enjoy with families 

b) Business Model

This section of the Business Overview should explain the model you want to adopt for your deli. For example:

• Will you buy an existing deli and remodel it, or will you start a new one from scratch?
• Where will your deli be located, and which markets or target audience will you capture?
• What type of deli will you open (sit-in, takeout, truck, etc.)?
• What type of foods will you focus on?
• How will you price your food items and why?

What are the different formats of deli & sandwich shops?

Delis can have different formats. If you are focusing on a specific format or if you want to combine multiple formats in one, describe that. Here is a quick list of usual formats for Deli:

• Strictly Takeout : These delis do not have any sitting arrangement. People come and order at the counter and take the food and leave. They enjoy the food somewhere else.
• Sit-in Delis : These delis have sitting arrangements and people can come and enjoy breakfast or lunch. They may even order food to enjoy somewhere else (such as, with family).
• Trucks : These are essentially food trucks offering sandwiches, burgers, etc.

c) Products

The food products you want to sell through your Deli will depend on what you want to sell. For example, if you want to open a kosher deli, you will possibly be selling food that conforms to Jewish dietary laws. There are many types of foods that you can sell such as:

• Cold cut meats
• Pickled vegetables, etc.
• Pre-packaged cold drinks
• Shrimp, tuna, etc.
• Sliced cheese
• Tea & coffee

You may sell a lot of different food items. You don’t need to mention everything. Just name a few important ones and the specialties, if any.

d) Pricing Strategy

This is where you will provide an overview of your pricing strategy. For instance, you may charge higher than your competitors because you may be using exotic ingredients sourced from certain countries.

Similarly, you may decide to charge lower for certain items than your competitors because you may be sourcing raw materials in bulk at a lower price because of your scale of operations. This discounted pricing allows you to offer a lower price for the end products.

Pricing table

While it may not be possible to provide a proper pricing table for all products that you will offer, it is still a great idea to provide a table that gives an overview of your pricing structure.

You can provide an average price based on categories. For instance, you can do something like this:

• Sausages: $2.00 to $4.80
• Cold cut meat: $3.25 to $17.25

Pricing will always depend on the type of product (for example, beet, chicken, pork, turkey, etc., will all be of different prices), the complexity of the preparation, quantity, and more factors. 

However, don’t go into extreme details because potential investors are not interested in the nitty-gritty of your pricing. They just need the big picture to assess the profitability, because they will tie your pricing strategy with your financial projections later on.

e) Company Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own?

3. Deli Market Overview

A complete understanding of the market where you want to operate is important for the success of your business. That’s also something you must showcase in your business plan.

For example, if you intend to sell non-vegetarian food items in a location with a very high percentage of vegetarians, you will not make enough profits. Similarly, if you are trying to sell expensive food to people in a location where average income is rather low, that won’t work.

Therefore, you must cover here 3 important areas:

• Industry Size & Growth : how big is the deli industry in your area? What is its growth rate (or decline rate) and what are the factors contributing to its growth or decline?
• Competition Overview : how many competitors are there? How do they compare vs. your business? How can you differentiate yourself from them?
• Customer Analysis : who is your target audience? What type of food products will you sell? Do they prefer delis that are operational 24 hours? What is their average bill size per visit? How frequently do they visit a deli?

a) Deli Industry Size & Growth

How big is the deli industry in the us.

According to GlobeNewswire , the market size of chilled & deli food in the US was $40 billion in 2021, and is estimated to reach $108 billion by 2026 with a CAGR of 22%.

How big is the deli industry in your area?

After getting a clear picture of the deli industry in the US as a whole, narrow down to your location. It’s very likely that you won’t find the number anywhere (at least not for free).

In that case, you can use our guide to estimate the TAM, SAM, and SOM for your business. Here is an example of how to do it:

Assuming that there were 100,000 deli shops in the US in 2021 that collectively made $40 billion, the average annual turnover of each shop was $400,000. Therefore, if the location where you will operate has a total of 40 deli shops, the deli industry in the area is worth about $16 million.

How fast is the deli industry growing in your area?

What about the location where you want to open your deli shop? US national averages can be a great addition to your business plan, yet they don’t necessarily help to assess the deli industry where you want to open your store.

For example, the industry might be growing in the US, but declining in your region for a number of reasons (businesses shutting down due to losses, etc.).

As you likely won’t find this information online, you can instead rely on the number of delis in the location to calculate the average growth rate of the industry in your area.

For example, if the region had only 33 delis in 2020 and 40 in 2021, you can assume that the average annual growth rate of the deli industry in the area is 21%, in line with the estimated US national average.

b) Deli Competition Overview

Studying your competitors’ business models is vital. You need to understand what makes them successful or why they fail. A clear understanding of their business model, the products they sell, their marketing strategies, etc., will allow you to provide a better service.

If your competitors are offering nearly the same products, then what is their market share and how do they market their products & services to attract new customers?

It is always a good idea to do some research (if necessary, you may consider physically visiting your competitors without revealing your business intentions) and create a comparative table summarizing their service offerings, marketing strategies, target audience, etc.

Here is a sample table that you can use:

Deli SWOT analysis

SWOT stands for Strength, Weakness, Opportunities, and Threats. This analysis will help lenders and investors better understand how you compare vs. competitors as well as the overall risk and reward profile of your business.

Here is a sample that you can use as a reference:

• Strengths : 5 years of experience as a chef in a popular kosher deli in New York
• Weaknesses : Startup cost, no initial brand reputation
• Opportunities : Increasing working class population who have no time to cook and prefer to buy prepared food; businesses opting for phone-in lunch during office/business meetings
• Threats : Popular brands like Canter’s Deli, Stopsky’s Delicatessen, Zingerman’s, etc. are opening shops rapidly

c) Customer Analysis

This is the sub-section where you will provide a detailed analysis of your target audience.

Some important points that you must include in your customer analysis include:

• Do they prefer prepared or unprepared food?
• How much do they spend at a deli shop per month?
• What is their average order size per visit?
• Do they prefer sit-in or takeout delis?
• What types of food do they generally want to eat at a deli?

You can add as many data points as required to validate your business decision. The idea here is to display your deep understanding of the target audience and their needs, preferences, and expectations. This knowledge can help you to tailor your products & services to attract new customers.

4. Sales & Marketing Strategy

This is the segment where you outline your customer acquisition strategy. Try to answer the following questions:

What is your Unique Selling Proposition (USP)?

• What are the different marketing strategies you will use?
• How do you intend to track the success of your marketing strategy ?
• What is your CAC or customer acquisition cost?
• What is your marketing budget?
• What introductory promos and offers do you intend to provide for attracting new customers?

What marketing channels do deli businesses use?

A few marketing channels that deli businesses typically use are:

• Social media content
• Flyers & pamphlets
• Word-of-mouth

It is not necessary to use all channels. Instead, you can start by focusing on a few of them, and include other marketing strategies later.

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

• Authentic : you may offer an authentic kosher deli and not a kosher-style deli 
• Meat variety : you may offer more types of cured and uncured meat (pork, beef, turkey, ostrich, chicken, etc.) vs. competitors
• Pricing : you may have cheaper products vs. competitors
• Location : your store may be located on a busy street or next to a corporate center or a school for example

5. Management & People

You must address two things here:

• The management team and their experience/track record
• The organizational structure : different team members and who reports to whom?

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your deli business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

It is also important that you explain how their experiences and qualifications help you in implementing the deli you are proposing. If they have specialized training and experience (such as a professional culinary degree, years of experience as head chef, etc.), add that information.

Organization Structure

Even if you haven’t already hired a deli clerk, cooks, serving staff, manager/shift leader, and other relevant staff members, you must provide a flowchart of the organizational structure defining hierarchy and reporting lines.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a deli.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your sandwich shop is an attractive investment.

There should be 2 sections to your financial plan section:

• The startup costs of your project (if you plan to start a new store, add a new location to your deli / sandwich shop chain, etc.)
• The 5-year financial projections of your deli / sandwich shop

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a deli, startup costs are all the expenses you incur before you start making sales. These expenses typically are:

• The acquisition of the real estate (if you buy)
• The lease deposit (if you rent)
• The renovation and equipment costs
• License & permits, business insurance, etc.

Of course, the startup costs depend on a number of factors, like the number of stores you plan to open, their size, the quality of the design and equipment, etc.

For example, it costs anywhere from $54,500 – $141,500 to start a standard 1,000 sq. ft. deli with 4 full time employees .

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to open and run a deli, read our article here .

b) Financial Projections

In addition to startup costs, you will also need to build a solid 5-year financial model in the business plan of your deli or sandwich shop.

Note that your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 10%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of customers / orders over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Capex (cost to renovate / build your store, furniture and equipment, etc.)

When projecting your financials, make sure to sensitize sales volume (customers), pricing as well as the expenses (inventory, salaries, etc.). Indeed, a small change in these assumptions may have a significant impact on your revenues, and most importantly, your profits.

7. Use of Funds

This is the last section of the business plan of your deli or sandwich. Now that we have explained what your business model is, your menu and the products you sell, how you attract new customers, etc., this section must now answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan for a deli or sandwich shop should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries and the COGS (inventory)? Or will it cover mostly the cost for acquiring the real estate and renovations?

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

Privacy Overview

How to start a deli business: 10 easy-to-follow tips for success

1. Focus on your unique selling points

2. research your competition, 3. identify your target market, 4. decide what type of service you will provide, 5. create your deli business menu, 6. create a business plan for your deli restaurant.

• 7. Hire long-term staff members

8. Ensure your location and set up your deli

9. promote your business online, 10. attract customers with great deals.

A deli is a foodie’s dream. Be it a sandwich made with fresh bread, specialty cheese, cold cuts, a hearty soup, or a melt-in-your-mouth pastry, a deli restaurant is sure to get rid of hunger in a fast and satisfying way.

What is a deli? Short for delicatessen, delis first appeared in Germany where they featured fine, exotic, or foreign prepared food. They are now popular both in the UK and the US and are a favorite spot for people who want a quick and tasty bite to eat.

If you want to know how to start a deli business and make it profitable, you are in the right spot. Just follow these 10 easy tips:

How to start a deli business in 10 easy steps

Opening any business can seem daunting, but everything becomes easier if you divide and conquer. To make the process of starting a deli easier to understand and accomplish, we’ve broken it up into ten simple steps.

Find what makes your deli business special, there are countless other deli businesses, so why would clients choose yours? To answer this question, you must find out what makes your deli restaurant special.

Here are some questions that will help you identify your selling points:

• What types of products will you sell?
• What is the origin of said products?
• Do you focus on organic, locally sourced, or imported products from a specific country?
• What price range will you have for your menu items?
• Is there a story that made you search for how to start a deli business?

To surpass your competitors, you must first get to know them. Go visit other deli businesses in your area and find out the following:

• What type of products and services they offer
• How much do they charge
• What are their opening hours
• Who are their customers and what do they order
• How they display their items and interact with their customers

After you establish what you will sell and conduct competitor research, it is time for the next step in your “how to start a deli business” plan: identifying your potential customers.

If you define your audience , you will be able to create a business and marketing plan catered to their needs, so you can persuade them to become loyal customers of your deli.

Identifying your target market means that you should take a deep dive into your client’s demographics. You should mainly establish your potential customer’s age range, food preferences, where they spend their time online, what time they eat, and what type of deli service they prefer.

For example, if you run an Italian deli business with products imported from Italy, you will attract both people with an Italian heritage and millennials and Gen Zs who like to try new food products. A recent study found that 72% of millennials and 66% of Gen Z prefer ordering takeaway as opposed to dining in a food establishment.

Another report stated that Millennials and Gen Zs prefer using TikTok and Instagram as search engines rather than traditional methods like Google. This vital information will provide insights on what channel you can use to market your deli.

The most common type of service in a deli is buying at the counter, to go with no tables to enjoy the food at. While this type of service can have its advantages, why not think out of the box and find ways to increase your sales?

For example, if you add a few tables in the shop or outside of it, you provide a comfortable place for people to eat and you also encourage them to order more. While they sit there, they may spot a drink they would like to taste, a cheese they would like to take home, a bread they never had before, etc.

Furthermore, there will be a limited number of people who are willing to go to your location to order. What about the people who want to enjoy your delicious sandwiches at home or work?

Offering delivery and takeout as services has now become must-haves for food establishments. 60% of food clients stated that they order food for delivery at least once a week and 20% say that they spend more on off-premiss orders rather than dining in.

With this online ordering system , you will be able to set delivery zones and minimum order fees for each of these zones. You will even be able to accept orders outside of your set delivery zones and charge a higher delivery fee to fulfill these orders.

Expand your business and increase your sales by selling your deli products online . You can do this easily by installing the free online ordering system from GloriaFood on your website. You need just ten free minutes to do so:

Afterward, clients will be able to place an order with a few clicks on your website, all intuitive and you will be able to manage all orders from the order-taking app. Easy and convenient for both parties!

What distinguishes deli restaurants from other types of establishments is the food they sell. The main menu items for delis are sandwiches, soups, salads, and other items that can be prepared fast with fresh ingredients. Here’s an example of a menu built with our online menu maker:

Because the ingredients are fresh, you will run out of some constantly, and you will have to continually update your menu. Therefore, if you want happy customers who don’t get frustrated when they see an item on the menu they can’t order, you need to be able to change the menu fast and easily.

Lucky for you, we have the perfect solution: the menu editor included in our online ordering system. You can create a mouth-watering menu that clients won’t be able to say no to.

And the great news you can update it as many times as you want, free of charge and you can mark items as Out of stock when you run out of ingredients. Moreover, you can also offer customization options , giving customers the real deli experience, even if it is online.

No worries, you can still use the online menu in your location because nobody has the time to rewrite menu items on a blackboard.

Many deli restaurants fail because they focus solely on the food and products they will provide and forget to take into account the balance needed between spending money and making money.

The global deli food market size was worth $305.12 billion in 2022 and is estimated to reach $432.24 by the end of 2028, so, if you do it right, you can own a profitable deli business in this up-and-coming market.

How much does it cost to open a deli? It depends on the location, products, and target customers. For example, opening a moderately sized deli in a small city can cost around $50.000 .

Create a restaurant business plan by deciding how much you need and want to spend for the following and then stick with it:

• Location: encompassing rent, utilities, reparations, etc.
• Staff salaries and bonuses
• Prime material such as products, ingredients, packaging
• Marketing costs (both online – website, paid advertising and offline- flyers)

7. Hire reliable staff members

The restaurant industry is faced with a constant hiring problem because restaurant owners struggle to both find new employees and keep the existing ones.

That’s why it is important to find good employees that share your values from the start and treat them fairly, so they keep working for you indefinitely.

On top of good pay and health insurance, try to find new ways to show them your gratitude and keep them productive such as offering bonuses for performance, ensuring adequate scheduling, and using helpful technology and regular training to make their jobs easier.

To help you with recruitment, there are a variety of free CRM s to choose from that offer basic plans with the option to upgrade to premium plans to unlock more features.

Most delis get regular customers because they choose a convenient location with a lot of foot traffic, near apartments and business centers. Before you choose your spot, walk around a couple of times at different hours of the day to get an idea of how many potential clients you will have.

When you are searching for deli setup ideas, keep in mind the customer flow. If you have a seating area, it should be away from the counter, so the to-go clients can line up without disturbing others.

Furthermore, you may want to implement a ticket machine, where every customer takes a number when they enter and waits for staff to call it so they can get served. A few signs telling people how to order will also create a better customer experience.

Now that you have most of the steps for “how to start a deli business” accomplished, it is time to let potential clients know they can visit and order from your deli. And where better to do it than online, where people already spend most of their time?

Here is what you must do to attract clients:

• Get a deli website : you can generate an SEO and sales-optimized restaurant website with our online ordering system that will help you rank in the first results on Google. The website is user-friendly, high converting and it’s responsive so it looks great on any device.
• Claim your Google Business Profile : help clients find all important information about your business by completing your profile. Furthermore, encourage future clients to leave positive reviews so you can grow your business. Google can help with the online presence of your deli, you can add your menu, opening hours, and other important information about your business. You can do this all from GloriaFood’s restaurant admin dashboard, and every time you update your information there, it automatically gets updated in your Google Business Profile.
• Create an account on review platforms : more reviews, more business! Potential customers will want to read other people’s experiences with your place so get an account on all review platforms in your area such as Yelp and TripAdvisor ;
• Be active on social media : create an account on all social media platforms used by your clients and tempt them with mouth-watering pictures of your food. Use captions that encourage interaction to grow your following such as questions and quizzes.

Running restaurant promotions is one of the easiest and the most efficient ways to put your brand out there, while your food may be great, clients need one more little push to visit your deli business: an irresistible offer.

Deli promotions can help your establishment in a number of ways, including:

• Entice new customers to order.
• Reward loyal customers.
• Encourage regular customers to order more.
• Steer customers to a high-value or slow-moving item.

Furthermore, a recent study found that 80 percent of food customers will try a new restaurant or deli if they offer some form of discount.

So how about a 2+1 deal, a free item for first-time clients, or free delivery to encourage online sales?

You can easily set up deli promotions with our online ordering system in just a few seconds. They will be visible at the top of the deli menu, so clients will be tempted to take advantage of them.

Final Words

Now that you know how to start a deli business, nothing is stopping you from opening a profitable deli restaurant that will continue to get loyal customers for years to come.

Focus on finding what makes your deli special compared to your competitors and take advantage of our online ordering system to make your work easier and your clients happier.

Otilia Dobos prides herself on well-documented, easy to understand and SEO-optimized content, both short and long form.

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How to write a business plan for your deli establishment.

Starting a deli establishment is a great idea because it provides an opportunity to serve fresh, delicious food to customers and it can be a profitable business venture.

But, before launching anything, make sure you have a business plan in place.

A business plan is essential before starting a new project, such as a deli establishment. It should include research into the industry, an analysis of the competition, and a financial plan for the business. A well-crafted business plan will provide the roadmap for success and help ensure that the project is successful.

In short, a good business plan will help make sure your deli establishment is profitable .

What should you consider when writing a business plan for a deli establishment? What is the recommended format? What are the essential financial measures to include? What steps should I follow to write a business plan efficiently?

The article you're reading will cover all these questions and provide answers!

Moreover, please be aware that it is not mandatory to start your business plan from scratch.

Feel free to download our editable business plan for a deli establishment and adapt it to your project.

How to design a business plan for a deli establishment

Do you need to develop a business plan for your deli establishment.

Yes, you need to develop a business plan for your deli establishment.

Building a solid business plan will allow you to:

• get familiar with the deli market
• comprehend the current industry shifts
• pinpoint what makes a deli establishment viable
• understand the sandwich choices, deli meats, and sides preferred by customers
• come up with a unique value proposition for your delicatessen
• study the competitive landscape
• find competitive advantages for your deli establishment
• find a business model that secures a healthy net income
• formulate an airtight strategy to maximize business growth
• identify and manage risks specific to a deli establishment, including food quality, foodborne illnesses, and customer satisfaction

Our team has drafted a business plan for a deli establishment that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a deli establishment?

There's a lot of valuable information, content, numbers, and financial data in a business plan. It is important to have an orderly format for smooth reading and comprehension.

When we designed our business plan for a deli establishment , we made sure to set it up correctly.

You'll find 5 sections (Opportunity, Project, Market Research, Strategy and Finances) within this plan.

1. Market Opportunity

The section that comes first is titled "Market Opportunity."

Our team has compiled vital data and metrics about the deli establishment industry, providing insights and trends for entrepreneurs in the food service and specialty deli market.

We keep the data here fresh with regular updates.

2. Project Presentation

In the "Project" section, you can outline your deli establishment, highlighting the variety of deli meats, cheeses, and specialty sandwiches you offer, fresh bread and ingredients, homemade condiments, cozy ambiance, and the unique value proposition that brings a taste of traditional deli flavors and comfort to customers.

Remember to introduce yourself at the end of this section.

Explain your passion for culinary arts, your expertise in deli cuisine, and how you plan to create a welcoming and flavorful dining experience for customers. Highlight your commitment to using high-quality ingredients, your range of deli specialties, and your dedication to providing exceptional customer service that ensures guests have a delightful and satisfying deli dining experience.

We've written descriptions for you in advance. Feel free to tailor them to match your business idea precisely.

3. Market Research

Next up is the "Market Research" section.

The purpose of this section is to introduce the market segments for your deli establishment.

It includes a competition study, outlining other delis in the area. Your establishment's unique deli offerings and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

In the "Strategy" section, you will find a detailed growth plan for your deli establishment, outlining all the necessary steps and initiatives to ensure its high profitability.

Furthermore, there is a marketing strategy for a deli establishment, a way to manage risks, and a completed Business Model Canvas included in this section.

5. Finances

In summary, the "Finances" section provides a comprehensive financial analysis for your project.

How to draft the Executive Summary for a deli establishment?

The Executive Summary is a brief and condensed overview of the business plan of your deli establishment.

Stick to 2 pages or less, presenting only the essential aspects.

When you present your business plan to a financial institution, this is the first thing they will read. It needs to catch their attention and make them want to read the rest of the plan.

In the Executive Summary of your deli establishment, provide answers to these questions: what's the innovation behind your project? what's your audience? do you have competitors? are you better than them? what's your background? what's the budget you need?

How to do the market analysis for a deli establishment?

Conducting a market study for your deli establishment enables you to grasp external factors like customer demands for deli-style food and gourmet ingredients, competition within the food service industry, and emerging trends in deli concepts.

By conducting an extensive market study, a deli establishment can understand consumer tastes, offer a variety of fresh and delicious deli items, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased sales, and a prominent presence in the local food market.

This is what we've outlined in the "Market Research" section of our business plan for a deli establishment :

• key insights and trends in deli establishments, including deli cuisine popularity, deli meat sales, and the rise of gourmet deli concepts
• a list of potential market segments for a deli establishment
• the competitive analysis
• the potential competitive advantages for a deli establishment

The key points of the business plan for a deli establishment

What's the business model of a deli establishment, business model of a deli establishment.

A deli establishment's business model revolves around offering a variety of freshly prepared foods, including sandwiches, salads, and specialty deli items, to customers for dine-in, takeout, or delivery. Revenue is generated through food sales, potentially offering additional services such as catering or specialty orders.

The business model focuses on using quality ingredients, delivering delicious and convenient food options, providing exceptional customer service, effective marketing to target food enthusiasts or lunchtime crowds, and building strong customer relationships based on taste and deli experience.

Success depends on recipe innovation, maintaining consistent food quality and flavors, delivering efficient service, fostering positive customer reviews and recommendations, and creating a welcoming and friendly deli ambiance that attracts a loyal customer base.

Business model ≠ Business plan

Business plan and "business model" are not interchangeable, so be careful.

A business model is a framework that demonstrates how a company operates profitably and adds value to customers.

In a business plan, you delineate your business model employing a resource called the Business Model Canvas.

Rest assured, there is a Business Model Canvas (already completed) in our business plan for a deli establishment .

How do you identify the market segments of a deli establishment?

Market segmentation for your deli establishment involves dividing your potential customers into different groups based on their food preferences, demographics, and dining occasions.

These categories may include factors such as sandwich lovers, salad enthusiasts, office lunch goers, or customers seeking catering services.

By segmenting your market, you can offer a variety of deli products and services that cater to each segment's specific requirements. For example, you might provide a selection of gourmet sandwiches and wraps for sandwich lovers, offer fresh and customizable salad options for health-conscious customers, focus on providing quick and convenient grab-and-go options for office lunch goers, or develop a catering menu for customers seeking deli platters and food trays for events.

Market segmentation allows you to effectively target your marketing efforts, create enticing displays, and provide a satisfying deli dining experience that meets the unique preferences of each customer segment.

In the business plan for a deli establishment , you will find a comprehensive market segmentation that will help you identify your potential customers.

How to conduct a competitor analysis for a deli establishment?

Without surprise, you won't be the only deli establishment in your market. There will be other shops offering a variety of deli meats, sandwiches, and specialty food items to customers.

Your business plan should involve a close examination of your competitors, assessing their strengths, weaknesses, and key qualities.

Identify their weaknesses (such as inconsistent food quality, slow service, or lack of menu variety).

Why is it important to address these concerns? Because these weaknesses can impact the dining experience at deli establishments.

By focusing on these areas, you can offer a variety of fresh and flavorful deli products, provide attentive and friendly service, and create a welcoming and hygienic deli environment, establishing your deli establishment as a go-to choice for delicious and convenient meals.

It's what we call competitive advantages—prioritize building them to stand out in the market.

Here are some examples of competitive advantages for a sandwich joint: fresh and flavorful ingredients, diverse menu options, fast and efficient service.

How to draft a SWOT analysis for a sandwich joint?

A SWOT analysis can help identify strengths, weaknesses, opportunities, and threats of a deli establishment to inform and guide strategic decision-making.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a deli establishment

The strengths for a deli establishment

S stands for Strengths in SWOT, indicating the project's internal factors that set it apart from others.

For a deli establishment, potential strengths could include a wide variety of fresh and affordable sandwiches, efficient customer service, a convenient location, and a pleasant atmosphere.

The weaknesses for a deli establishment

The letter "W" indicates Weaknesses, representing the project's areas or aspects that need improvement.

For a deli establishment, potential weaknesses include lack of refrigeration, limited menu options, lack of seating, and lack of customer loyalty.

The opportunities for a deli establishment

The "O" in SWOT symbolizes Opportunities, highlighting the potential advantages or favorable factors that can help the project.

In the case of a deli establishment, potential opportunities could include offering catering services, expanding to multiple locations, selling online, and developing a loyalty program.

The threats for a deli establishment

The letter "T" in SWOT signifies Threats, highlighting the potential obstacles or detrimental factors that may affect the project.

How to develop a marketing plan for a sandwich joint?

A marketing strategy is a crucial aspect of a business plan as it maps out how a business will attract customers and drive profitability.

A well-crafted marketing strategy will help your deli establishment stand out and appeal to customers seeking delicious and fresh deli products.

Food enthusiasts won't visit your deli establishment without effective marketing; showcasing the quality and variety of your offerings is essential.

Have you considered implementing creative marketing initiatives for your deli establishment? Organize food tasting events, collaborate with local food bloggers or influencers for reviews, and utilize social media platforms to showcase your delicious deli sandwiches and homemade specialties.

No worries if you have no clue about marketing and communication.

How to build a solid financial plan for a sandwich joint?

A successful business plan requires comprehensive financial data in order to accurately forecast future performance.

When developing your business plan, you'll need to estimate the projected revenue for your deli establishment.

It's important to include revenue projections in your business plan that potential investors can trust because they are built on realistic and strong assumptions.

Our financial plan for a deli establishment is easy to use and includes built-in checks to help you identify and correct any assumptions, ensuring you create reliable projections with confidence.

No doubt, you'll have to establish an initial budget for launching your deli establishment. Pay attention to every expense and don't leave any out (our financial plan includes a complete list for your convenience).

By conducting a break-even analysis, you can assess whether your deli establishment will generate profits or not.

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How To Write a Business Plan for Delicatessen Restaurant in 9 Steps: Checklist

By henry sheykin, resources on delicatessen restaurant.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Welcome to our blog post on how to write a business plan for a delicatessen restaurant in 9 simple steps! The delicatessen industry in the US has been experiencing steady growth, with a revenue of $30.6 billion in 2020. Moreover, the market is expected to grow at a CAGR of 3.6% from 2021 to 2028. With such promising statistics, now is the perfect time to embark on your journey towards opening your own deli restaurant!

Step 1: Research the market and industry trends

Step 2: Identify the target market

Step 3: Conduct a competitive analysis

Step 4: Determine the unique selling proposition

Step 5: Create a detailed menu and pricing strategy

Step 6: Develop a marketing and advertising plan

Step 7: Analyze the financial feasibility

Step 8: Prepare a budget and funding plan

Step 9: Seek professional advice and guidance

By following these 9 steps, you'll be well on your way to creating a solid business plan for your delicatessen restaurant. Stay tuned for our upcoming blog posts as we dive deeper into each step, providing you with valuable insights and actionable tips to bring your deli restaurant dream to life!

Research The Market And Industry Trends

Before starting a delicatessen restaurant, it is crucial to thoroughly research the market and industry trends. This research will provide valuable insights into the demand for your offerings, customer preferences, and potential competition. Here are some important aspects to consider during the research process:

• Identify the current market size and growth potential: Determine the size of the delicatessen restaurant market and evaluate its growth rate. This information will help you gauge the business's viability and potential for success.
• Study customer demographics and preferences: Analyze the demographics of your target market, including age, income, and lifestyle. Understanding customer preferences, such as their taste for locally sourced ingredients and specialty options, will guide your menu development and marketing strategies.
• Examine industry trends and innovations: Stay updated on the latest industry trends and innovations in the delicatessen restaurant space. This includes exploring emerging food trends, technology advancements, and shifts in consumer behavior that could impact your business.
• Attend food industry trade shows and conferences to gather information and network with industry professionals.
• Utilize online resources, such as industry reports, market research databases, and industry-specific publications.
• Engage with potential customers through surveys, focus groups, or social media platforms to understand their needs and preferences.
• Analyze market saturation and competition: Evaluate the level of competition in your target area. Identify existing delicatessen restaurants and assess their strengths, weaknesses, and customer reviews. This analysis will help you identify gaps in the market and differentiate your business.
• Consider external factors and regulatory requirements: Research any local or state regulations that may impact your restaurant's operations, such as permits, licenses, and food safety regulations. Additionally, be aware of any economic or environmental factors that could influence the market.

By thoroughly researching the market and industry trends, you will gain valuable insights that will inform your business plan and guide decision-making throughout the establishment and operation of your delicatessen restaurant.

Identify The Target Market

Identifying the target market is a crucial step in developing a successful business plan for your delicatessen restaurant. By understanding the specific demographics and preferences of your target audience, you can tailor your menu, marketing strategies, and overall business approach to appeal to those most likely to become loyal customers.

To begin, conduct thorough research to gather relevant data about your potential customers. Consider factors such as age, income level, geographic location, and lifestyle preferences. This information will help you create a more accurate customer profile.

Once you have collected the necessary data, analyze it to identify patterns and trends. Look for common characteristics or needs among your target audience. For example, your research may reveal a growing demand for healthy eating options, which could influence your menu development and ingredient sourcing strategies.

Additionally, consider specific interests or dietary requirements that may differentiate certain segments of your target market. This could include individuals who are vegetarian, vegan, gluten-free, or have specific food allergies. Understanding these preferences will allow you to offer menu options that cater to their needs and attract a wider customer base.

Tips for Identifying the Target Market:

• Utilize market research tools and surveys to gather insights from potential customers.
• Study local demographics and consumer behavior to determine the demand for delicatessen cuisine.
• Engage with the community through events and social media to understand their preferences and interests.
• Consider conducting focus groups or interviews with individuals who fit your target market criteria to gain deeper insights.

By identifying your target market, you can make informed decisions about your delicatessen restaurant's offerings, branding, and marketing strategies. This will help you appeal to the right audience and increase your chances of success in a competitive industry.

Conduct A Competitive Analysis

When starting a delicatessen restaurant, conducting a competitive analysis is essential to understanding the market landscape and identifying your unique positioning. This analysis involves researching and evaluating your competitors to gain insights into their strengths, weaknesses, and strategies. Here are the key steps to conducting a comprehensive competitive analysis:

• Identify your direct competitors: Research other delicatessen restaurants in your target market area and make a list of those that offer similar offerings or target a similar customer base.
• Analyze the strengths and weaknesses: Assess each competitor's strengths, such as their menu variety, reputation, and customer loyalty. Also, identify their weaknesses, which can present opportunities for your own business to excel.
• Evaluate their pricing strategy: Understand how competitors price their products and compare it to your own pricing strategy. Determine if they offer any special promotions or discounts.
• Examine their customer experience: Visit your competitors' establishments, if possible, and observe the overall customer experience. Pay attention to factors such as service quality, ambiance, cleanliness, and customer satisfaction.
• Analyze their marketing and advertising efforts: Review your competitors' marketing and advertising campaigns, both online and offline. This includes their social media presence, website design, promotional materials, and partnerships with influencers or local businesses.
• Identify their unique selling proposition (USP): Determine what sets each competitor apart from others in the market. It could be their specialty items, unique flavors, or exceptional customer service.
• Assess their online presence: Explore your competitors' online presence, including their website, online ordering capabilities, delivery options, and customer reviews. This will help you understand how they leverage technology to attract and retain customers.
• Consider conducting secret shopper visits to gain firsthand insights into your competitors' operations and customer experience.
• Engage with your competitors' social media accounts to understand their customers' preferences, feedback, and engagement.
• Stay updated on industry trends and emerging competitors to stay ahead of the competition.

Conducting a thorough competitive analysis will enable you to identify opportunities for differentiation, adapt your strategies, and develop a strong value proposition that sets your delicatessen restaurant apart from the competition.

Determine The Unique Selling Proposition

The unique selling proposition (USP) is what sets your delicatessen restaurant apart from the competition. It is the distinctive factor that will attract customers and make them choose your restaurant over others. To determine your USP, consider the following:

• Identify your strengths: Assess what your restaurant excels at, such as the quality of ingredients, the variety of menu options, or the exceptional customer service.
• Understand your target market: Determine what your target customers value the most and how your restaurant can fulfill those needs. For example, if your target market consists of health-conscious individuals, your USP could be the availability of gluten-free and vegan options.
• Analyze the competition: Research your competitors to identify what they offer and find a unique angle that differentiates your restaurant. This could be a specialized menu item, a specific theme or ambiance, or a niche market you can cater to.

Once you have gathered this information, it's time to craft your USP. Your USP should be clear, concise, and compelling, conveying the value your restaurant brings to customers. It should emphasize what makes you stand out from the crowd and highlight the benefits customers will experience by choosing your restaurant.

• Consider conducting surveys or focus groups to understand what potential customers find appealing and incorporate those findings into your USP.
• Keep your USP simple and easy to remember to effectively communicate your unique offerings.
• Continuously refine and update your USP as market trends change and customer preferences evolve.

Create A Detailed Menu And Pricing Strategy

When creating a detailed menu and pricing strategy for your delicatessen restaurant, it's important to consider various factors that will help you attract and satisfy customers while also ensuring profitability.

• Variety: Start by determining the types of sandwiches, salads, soups, and desserts you want to offer. Consider incorporating locally sourced ingredients and seasonal produce to enhance the freshness and flavor of your dishes.
• Dietary options: To cater to a wider customer base, consider offering specialty options such as gluten-free or vegan choices. This can help attract customers with specific dietary requirements and preferences.
• Pricing: Set your prices based on factors such as ingredient costs, competition, and your target market's spending capacity. Find a balance between affordability and profitability.
• Upselling: Strategically design your menu to encourage customers to upgrade their orders or add extra items. For example, offering combo meals or additional toppings can increase the average order value.
• Regularly review and update your menu based on customer feedback, seasonal availability of ingredients, and changing trends.
• Showcase your signature dishes or unique offerings prominently on the menu to attract attention and set yourself apart from competitors.
• Consider offering daily or weekly specials to keep your menu fresh and encourage repeat visits from customers.
• Research the pricing strategies of your competitors to ensure your prices are competitive while still reflecting the quality and value you provide.
• Use clear and descriptive language on your menu to help customers understand the ingredients, flavors, and potential allergens present in your dishes.

By creating a detailed menu and pricing strategy, you can not only effectively showcase your offerings but also ensure that your delicatessen restaurant remains competitive and profitable in the market.

Develop A Marketing And Advertising Plan

Once you have determined your target market and unique selling proposition, it is crucial to develop a comprehensive marketing and advertising plan to effectively promote your delicatessen restaurant. A successful marketing strategy will help raise awareness about your business, attract customers, and drive sales. Here are some important steps to consider:

• Identify Your Marketing Channels: Determine the most appropriate channels to reach your target market. This could include online platforms and social media, traditional advertising methods such as print and radio, or even local community events.
• Create a Brand Identity: Develop a cohesive and memorable brand identity that reflects the values and personality of your delicatessen restaurant. This includes designing a logo, choosing appropriate colors and fonts, and ensuring consistency in all marketing materials.
• Utilize Online Platforms: In today's digital age, it is essential to have a strong online presence. Create a user-friendly website with an appealing layout showcasing your menu, services, and contact information. Utilize social media platforms to engage with customers, share updates, and promote special offers or events.
• Implement Content Marketing: Connect with your target market by developing engaging and informative content. This could include creating a blog with articles on food, nutrition, and culinary techniques, or sharing recipes and cooking tips on social media.
• Offer Incentives and Loyalty Programs: Encourage repeat business by implementing loyalty programs and offering incentives to customers. This could include discounts, special promotions, or freebies for frequent visitors.
• Engage in Local Partnerships: Forge partnerships with local businesses, organizations, or influencers that align with your brand. This could involve sponsoring local events, collaborating on menu items, or hosting joint promotions.
• Monitor the effectiveness of your marketing efforts by analyzing key metrics such as website traffic, social media engagement, and customer feedback.
• Stay updated on marketing trends and adapt your strategies accordingly to stay ahead of the competition.
• Consider utilizing email marketing to reach out to your customer base with personalized offers and updates.

By developing a well-rounded marketing and advertising plan, you can effectively reach your target market, build brand awareness, and ultimately drive customers to your delicatessen restaurant. Remember to regularly review and update your strategies to ensure they remain relevant and effective.

Analyze The Financial Feasibility

Analyzing the financial feasibility of your delicatessen restaurant is crucial to determine if your business idea is viable and sustainable. This step involves assessing the financial aspects of your venture, including the initial investment, operating costs, and potential revenue.

Here are some important factors to consider during the financial analysis:

• Startup costs: Calculate the expenses required to launch your restaurant, such as lease or purchase of a location, equipment and furnishings, permits and licenses, initial inventory, signage, and marketing expenses.
• Operating costs: Determine the ongoing expenses you will face once your restaurant is up and running. This includes rent or mortgage payments, utilities, insurance, employee salaries, food and beverage costs, marketing costs, and any other overhead expenses.
• Revenue projections: Estimate the potential revenue your delicatessen restaurant can generate based on factors such as the size of your target market, average spending per customer, and the number of customers you expect to serve. Consider realistic scenarios to ensure your revenue projections are accurate.
• Profitability analysis: Calculate your expected profit margin by subtracting your total expenses from your projected revenue. This analysis will help you determine whether your business can generate enough profit to cover costs and make a sustainable income.
• Consult with an accountant or financial advisor specializing in the restaurant industry to assist you with the financial analysis and projections.
• Research industry benchmarks to understand the typical financial performance of similar delicatessen restaurants, including average profit margins and key performance indicators.
• Consider different scenarios and conduct a sensitivity analysis to assess the impact of potential changes in variables, such as a decrease in sales volume or an increase in ingredient costs.
• Review your financial analysis regularly to evaluate the financial health of your business and make necessary adjustments to your operations, pricing, or marketing strategies.

Analyzing the financial feasibility of your delicatessen restaurant is a crucial step to ensure that your business can generate enough revenue to cover expenses and ultimately be profitable. It helps you make informed decisions about your pricing strategy, budgeting, and funding requirements. A comprehensive financial analysis sets a solid foundation for building a successful and sustainable business.

Prepare A Budget And Funding Plan

Preparing a budget and funding plan is essential for the success of your delicatessen restaurant. It allows you to determine how much capital you will need to start and operate your business, as well as how you will secure the necessary funding.

To begin, you should estimate your startup costs, which may include expenses such as lease or purchase of a location, equipment, furniture, initial inventory, permits and licenses, marketing and advertising, and any renovations or remodeling required. It is important to be thorough and realistic in your estimations to ensure you have enough funds to cover these costs.

Once you have determined your startup costs, you can create a budget that outlines your projected expenses and income on a monthly basis. This budget will serve as a guideline to help you track your financial progress and make adjustments as necessary.

Tips for preparing a budget and funding plan:

• Consider using budgeting software or tools to simplify the process and keep accurate records.
• Research and compare prices for equipment, supplies, and ingredients to find the best deals.
• Explore different funding options such as personal savings, loans, grants, or investors.
• Be conservative when projecting your income and be prepared for unexpected expenses.
• Monitor your budget regularly and make adjustments as needed to maintain financial stability.

Once you have your budget in place, you can start exploring funding options. This may involve approaching banks or credit unions for a small business loan or seeking investments from family, friends, or potential partners. You could also consider crowdfunding platforms or reaching out to local economic development organizations that offer grants or assistance programs for entrepreneurs.

It is important to have a solid funding plan in place before launching your delicatessen restaurant. Having a clear understanding of your financial needs and securing the necessary funding will provide you with the confidence and resources you need to start and sustain your business successfully.

Seek Professional Advice And Guidance

Seeking professional advice and guidance is essential when it comes to writing a business plan for a delicatessen restaurant. Industry professionals can provide valuable insights and expertise that can help you navigate the complexities of starting and running a successful business. Here are some important factors to consider when seeking professional advice and guidance:

• Accountant: Consulting with an accountant is crucial for ensuring that your financial projections and budget are realistic and accurate. They can assist you in determining the financial feasibility of your business plan and provide guidance on managing your finances.
• Business Consultant: A business consultant can provide comprehensive guidance on various aspects of your business plan, including market research, competitive analysis, and marketing strategies. They can help you identify areas of improvement and develop effective solutions.
• Legal Advisor: Consultation with a legal advisor is necessary to ensure that your business complies with local, state, and federal laws and regulations. They can assist you in understanding the legal implications of your business activities, such as licensing requirements and food safety regulations.
• Industry Expert: Seek advice from individuals with experience in the delicatessen restaurant industry. They can offer valuable insights on industry trends, customer preferences, and operational best practices. Their expertise can help you refine your business model and make informed decisions.

Tips for seeking professional advice:

• Research and select professionals who have relevant experience in the restaurant industry and a track record of success.
• Prepare a list of questions and topics you want to discuss to make the most of your consultation.
• Be open to feedback and suggestions from professionals, as they can offer fresh perspectives and identify areas for improvement.
• Consider joining industry associations or attending networking events to connect with professionals in the delicatessen restaurant field.
• Take notes during consultations and keep a record of the advice received for future reference.

Remember, seeking professional advice and guidance demonstrates your commitment to creating a thorough and well-informed business plan. It can ultimately contribute to the success and sustainability of your delicatessen restaurant.

In conclusion, writing a business plan for a delicatessen restaurant requires careful research, analysis, and planning. By following these 9 steps, you can create a comprehensive roadmap for your restaurant's success. Remember to thoroughly research the market and industry trends, identify your target market, and analyze the competition. Developing a unique selling proposition and creating a detailed menu and pricing strategy are also crucial. Additionally, a well-crafted marketing and advertising plan, financial feasibility analysis, and a budget and funding plan are essential. Lastly, seeking professional advice and guidance will further enhance your chances of success. With a strategic approach and dedication to quality, consistency, and customer satisfaction, your delicatessen restaurant can thrive in the competitive food industry.

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How to Start a Deli

Delicatessen, better known as delis, were brought to the US during the 1800's by German Jews. Traditional delis sell Kosher sandwiches and snacks such as knishes, but these days many small grocery stores which also offer a variety of ready-to-eat food items may call themselves delis. All delis offer extremely casual, if not friendly, quick service.

Learn how to start your own Deli and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a deli by following these 10 steps:

• Plan your Deli
• Form your Deli into a Legal Entity
• Register your Deli for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Deli
• Get the Necessary Permits & Licenses for your Deli
• Get Deli Insurance
• Define your Deli Brand
• Create your Deli Website
• Set up your Business Phone System

We have put together this simple guide to starting your deli. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Deli Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your deli?

Business name generator, what are the costs involved in opening a deli.

Starting a deli is not cheap, but it is still possible to open a moderately sized deli in a smaller city for less than $50,000.

The location and equipment - The largest chunk of the initial start-up capital is for securing a lease and fitting out the deli. The best locations for a deli is any place where there are lots of hungry people at lunchtime during the week. Successful delis are often near office buildings, hospitals, and schools where there are lots of people who need a quick, inexpensive meal. Not all locations allow businesses to cook food, so you need to make sure to choose a location where it is possible. Food prep and merchandising equipment is not cheap. Owners on a tight budget may want to consider leasing equipment on a monthly basis.

Permitting and insurance   -   Any time when food is prepared on-site, owners will have to deal with permits and inspections. This usually means additional headaches and expenses. In addition, food service businesses often need extensive business liability insurance to protect them from litigation.

Marketing and promotions -    Competition for customers in the deli business is fierce. New delis need to have the funds to run aggressive marketing and advertising campaigns.

What are the ongoing expenses for a deli?

Delis have many ongoing expenses including labor, stock, rent, and utilities.

Who is the target market?

Delis appeal to all ethnic and social-economic groups. The ideal customer is anyone looking for a fast, filling meal within walking distance of the location. Many delis now cater to vegetarians and those customers who want healthier eating options by providing a wide range of selections.

How does a deli make money?

Delis make money by selling prepared food and quickly serving food. In addition, some delis make money selling a limited amount of groceries.

Competition for dining dollar is fierce, so prices for deli items are usually low. Most delis run at 30% food cost. That means that if it costs $3.00 for the ingredients which go into making a dish, that item needs to be $10 on the menu. Some of the dishes with higher ingredient cost have slimmer margins in order to keep menu prices affordable. Specialty groceries typically have a markup of between 10-15%.

How much profit can a deli make?

Most delis can expect to earn a profit of around 10% of revenue.

How can you make your business more profitable?

Delis can earn more money by adding food-related businesses like a bakery or bake-at-home options.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your deli is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a deli business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A deli business is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a deli business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your deli business will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

Liquor Licensing

Businesses involved in the sale of alcoholic beverages are required to obtain a liquor license from the appropriate state or local agency. A comprehensive list of laws by state (including necessary licenses, zoning laws, etc), curated by the Alcohol and Tobacco Tax and Trade Bureau, is included here .

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Deli needs and how much it will cost you by reading our guide Business Insurance for Deli.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a deli

Use what is special about your deli as the main way to drive in new business. Since most deli customers live or work within walking distance of the deli's location, spend your marketing time and money extremely locally.

How to keep customers coming back

Deli's make most of their sales from returning customers. That is why fresh, quality products priced fairly and served quickly is the best way to become successful. There is so much competition for the lunch crowd that delis can't afford to disappoint their customers even once.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Owning a deli is often more of a lifestyle than just operating a business. Depending on the size of the business, owners can find themselves working 12 or more hours a day, five or more days a week. People considering opening a deli should not only have a background in the restaurant business but more importantly, a passion for the industry. Since owning a deli can take up so much time, it essential the owner's family is supportive of the business from the beginning.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a deli?

Operating a deli is like running two businesses at the same time. Deli owners need to run and manage a retail store plus a restaurant. This means owners spend their working day ordering and preparing food, stocking shelves, cleaning, serving customers, and working the register. Many deli owners also handle their own bookkeeping duties

What are some skills and experiences that will help you build a successful deli?

A background in cooking in a commercial setting can help. Deli owners often prepare much of the food themselves or at the very least are required to train new employees. Since delis prepare food, most municipalities require someone at the location to hold a food handling certificate. Deli owners who have a certificate may be able to save money on payroll.

Deli owners also need to know how to run a profitable retail business. This includes experience with ordering, pricing, and bookkeeping.

What is the growth potential for a deli?

Delis are a multi-billion dollar business in the US and  the popularity of quick, ready-to-eat meals shows no signs of declining . There is great growth potential for delis which offer healthy food options and choices for customers with food allergies.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a deli?

A deli which focuses on offering an authentic specialty is usually more successful than one which tries to offer a little bit of everything. Try to position your new deli as the leader of a particular niche in the market. You may want to serve a particular cuisine, such as Latin American, Jewish, or Italian food, or create a gourmet or health-conscience deli. A specialty will help your deli stand out from the one down the street and make promoting your brand easier.

How and when to build a team

There is always something more you can be doing when you run a deli. That is the reason deli owners should begin building a quality team from the first day. Many smaller delis employ family members at first to save on labor costs, but almost every deli eventually needs at least a few employees. Providing training to employees which allows them to serve your customers better by becoming more knowledgeable is essential.

Useful Links

Industry opportunities.

• International Dairy Deli Bakery Association (IDDBA)
• McAlister’s Deli franchise opportunity

Real World Examples

• Zingerman’s- Ann Arbor
• Jack’s New York Deli- Atlanta
• Genova Deli- California

Further Reading

• Things to consider when starting a deli

Have a Question? Leave a Comment!

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Delicatessen and Bakery Business Plan

Start your own delicatessen and bakery business plan

The Bronx Deli and Bakery

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The Bronx Deli and Bakery will offer customers New York City deli bakery items and sandwiches.  It is a restaurant, a bakery and a coffeehouse all rolled into one. Located in the heart of the growing Willow Creek section of Richmond, the Bronx Deli and Bakery will serve a community of 25,000 residents that is made up of students attending State University and families attracted to the new home construction in the area.

The Bronx Deli and Bakery will have the advantage of the foot traffic in the Willow Creek retail area which is the home of the Willow Creek Arts and Craft Fair, as well as the home of numerous art and craft shops.

1.1 Mission

The Bronx Deli and Bakery is committed to providing a slice of New York in the Willow Creek section of Richmond.  We will offer our customers the best sandwiches and bakery items at affordable prices.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Bronx Deli and Bakery is located in the heart of the Willow Creek section of Richmond.  The owner, Barry Cohn, is opening the Bronx Deli and Bakery in response to the limited number of eating places located in the Willow Creek area.  The bakery will offer New York City deli bakery items and sandwiches.  We will focus on bringing in the customer who visits the arts and crafts stores and is looking for a warm and comfortable place to relax and enjoy excellent food.

2.1 Company Ownership

The Bronx Deli and Bakery is owned by Barry Cohn.

2.2 Start-up Summary

The start-up cost of the Bronx Deli and Bakery will consist primarily of kitchen equipment and dining set-up. Barry Cohn will invest $80,000. He will also secure a $50,000 SBA loan.

The Bronx Deli and Bakery will offer customers New York City deli bakery items and sandwiches. The menu will include:

• Pastry/desserts;
• Sandwiches;

Market Analysis Summary how to do a market analysis for your business plan.">

In the past ten years, the Willow Creek section of Richmond has grown tremendously. The growing student community combined with the customers of the area’s arts and craft stores are a perfect support base for the Bronx Bakery.

Currently, the area is served by three small restaurants and two coffee shops. None of these restaurants or shops carry the menu items found at the Bronx Bakery. In addition, the bakery is located on Steward Street which is the area’s main street. The foot traffic on Steward Street is very heavy with arts and crafts shoppers and State University students.

4.1 Market Segmentation

The Bronx Deli and Bakery will focus on two significant customer groups:

• Arts and Craft Shoppers:  The community is home to a number of artists and craft people that operate the Willow Creek Craft Fair.  This creates a festive environment in the Willow Creek central commercial/retail area that attract shoppers each weekend. The Bronx Deli and Bakery is adjacent to the Craft Fair which is one block south of Steward Street.  The traffic from the fair to the Steward Street shops goes right past the Bronx Bakery.
• Students: The Bronx Deli and Bakery will be a half block from campus.  A significant number of students spend money on food and drink in the Willow Creek area. Last year, it was estimated that students spent $20 million dollars on products, services and entertainment in the Willow Creek area. The bakery’s location will be a convenient place to grab a bite or a sweet on the way to or from classes.

Strategy and Implementation Summary

The Bronx Deli and Bakery will promote the store opening.  We will have live music and food in front of the bakery opening weekend.  The Willow Creek Craft Fair will provide excellent foot traffic for our opening.

We will advertise in the university daily student newspaper as well as the local area advertising flyer.  In the advertisements for the market opening, we will have 2 for 1 specials on pastry and sandwiches.  We will continue this discount for the first month of operation.

5.1 Competitive Edge

The Bronx Bakery’s competitive edge is:

• Location:  The Bronx Deli and Bakery is located in the heart of the Willow Creek section of Richmond. The foot traffic in the Willow Creek retail area is very strong. The weekend arts and craft fair will provide excellent foot traffic. In addition, Stewart Street is a major walk way for students going to and from classes at State University.
• New York Focus of Menu: The menu for the Bronx Deli and Bakery is a perfect addition to the arts and craft focus of the businesses in the area.  We offer the customer a chance to step out of Richmond and into a New York City deli, complete with the sights and sounds.  Lunch becomes an event and even the purchasing of a bakery item, to go, leaves the customers smiling.

5.2 Sales Strategy

The sales strategy of the Bronx Deli and Bakery is simple. The key to customer satisfaction is providing an exceptional product at affordable prices in an environment that is as entertaining as the food.

5.2.1 Sales Forecast

Cost control is a critical focus of our sales forecast.  We will adhere to the following gross margin % for menu items:

• Coffee drinks: 14%
• Lunch items: 30%
• Bakery goods: 26%

The following is the Bronx Deli and Bakery’s sales forecast for three years.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Barry will manage the daily operation of the Bronx Deli and Bakery. He has ten years of experience working in the restaurant industry.  Before relocating to Richmond, Barry was manager of two deli/bakeries in New York City.  Barry was the Bakery Manager for Zoey’s Deli and Bakery for six years, managing a staff of five. During that time, the business grew by 15% each year.

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6.1 Personnel Plan

Besides Barry Cohn, the Bronx Deli and Bakery will have a staff of seven:

• Kitchen staff (3);
• Waiters/waitresses (2).

Financial Plan investor-ready personnel plan .">

The following is the Financial plan for the Bronx Deli and Bakery.

7.1 Break-even Analysis

The following table and chart shows our Break-even Analysis.

7.2 Projected Profit and Loss

The following table and charts highlight the projected profit and loss for three years.

7.3 Projected Cash Flow

The following table and chart highlight the projected cash flow for three years.

7.4 Projected Balance Sheet

The following table highlights the projected balance sheet for three years.

7.5 Business Ratios

Business ratios for the years of this plan are shown below.  Industry profile ratios based on the Standard Industrial Classification (SIC) code 5812, Eating Places, are shown for comparison.

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A History of Moscow in 13 Dishes

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Moscow-City – The Moscow International Business Center

• 3 years ago

Moscow-City is an iconic location for life and work in Russia’s capital. Enormous skyscrapers, business centers, the best restaurants and retail spaces – all this is concentrated in one place. The ultramodern Moscow-City towers are truly striking in their outward appearance, and the layout of the apartments inside and the fantastic views that can be seen from the higher floors are nothing short of impressive.

This skyscraper compound, often referred to as Moskva-City, is the Russian take on Manhattan, where businessmen strike multi-million dollar deals daily while ordinary life goes on next door. Its state of the art spaces offer the ultimate convenience. The infrastructure of this business district is so well-developed that anyone can find something interesting for themselves here: from residential apartments to boutiques, clubs, exhibitions and more.

When the foundations for the Moscow-City skyscrapers were laid, a special kind of concrete was used, the properties of which are amplified by many times compared to standard concrete. Even in the event of a plane crashing into one of the buildings, the structural integrity of the towers will be preserved.

The architects of the Moscow-City Business Center have created a unique locality that has integrated into itself the hub of the capital’s business life and a whole ensemble of historical monuments. Anyone can admire the beauty of these skyscrapers from within or without the compound. There are also a number of apartments for sale or rent available in the MIBC itself. But first, let’s have a look at some more interesting facts about the financial core of Russia’s capital.

• 1 How It All Began
• 2.1 Moscow-City Central Core
• 2.2 Tower 2000
• 2.3 Evolution Tower
• 2.4 Imperia Tower
• 2.5 Moscow Tower and St. Petersburg Tower
• 2.6 Steel Peak Tower
• 2.7 Federation Tower
• 2.8 Mercury City Tower
• 2.9 OKO Tower Complex
• 3.1 Afimall City Shopping Center
• 3.2 Bagration Bridge
• 3.3 Expocentre Fairgrounds
• 4 Renting and Buying Real Estate in Moscow-City

How It All Began

The history of Moscow-City goes all the way back to 1992. The government of Moscow at the time wanted to bring into existence its own skyscrapers like the ones in London or New York. And the idea caught on. In 1992 the project for the construction of the huge “Moscow-City” MIBC compound was enthusiastically approved, kick-starting the painstaking preparatory works. The original intention was that the skyscrapers would only house office space. However, as time went on, the towers began to welcome in ordinary residents who wanted to live on the territory of this business and finance hub.

Moscow-City is undoubtedly a city within a city. Its grandeur is mind-boggling. It is perfect in every way: from location to infrastructure. And today, anyone can get a feel of the atmosphere of the “capital city” of Russia’s business world – many of the apartments in Moscow-City are available for rent. Any citizen of Russia and even nationals of other countries can make use of these offers.

What It’s Like in 2021

Today Moscow-City is not just a magnificent and fascinating sight, but also a real hub for the work, life and leisure of thousands. Its infrastructure is organized in such a way that there is no need to leave the territory of the “city within a city” at all. This business district contains everything one may need for work and recreation. And if one does decide to venture out into the larger metropolis, the MIBC’s three subway stations make this remarkably simple to do.

Moscow-City stands on the Presnenskaya Embankment . Each of the buildings in the district has a name, which simplifies its identification. Some of the buildings form complexes that are united under one name, such as the Neva Towers and the Naberezhnaya Tower complex of two skyscrapers and one high rise. There are a total of 16 towers in the MIBC, of which the most popular are:

• Moscow-City Central Core;
• Tower 2000;
• Evolution Tower;
• Imperia Tower;
• City of Capitals (Moscow Tower and St. Petersburg Tower);
• Steel Peak Tower;
• Federation Tower;
• Mercury City Tower;
• OKO Tower Complex.

Moscow-City Central Core

This is the most complex building within the MIBC compound. Its total floor area is a whopping 1 476 378 sqft (450 000 m²). It consists of two massive parts, each of which boasts a truly impressive infrastructure. The underground part includes 3 Moscow Metro stations, a parking lot for automobiles and a shopping mall. The aboveground part houses a concert hall and a hotel.

Tower 2000 is a skyscraper having 34 stories. Its total floor area is 200 318 sqft (61 057 m²), most of which is office space. The key feature of this skyscraper is its direct connection to the Bagration Bridge, which has its own shopping arcade. The tower has everything one may need while working here, including a large parking lot and several restaurants.

Evolution Tower

This elegant structure is 836 feet (255 m) high – that’s a whole 54 stories! The total floor area here is 554 462 sqft (169 000 m²). The Evolution Tower’s key feature is that it has its own Wedding Hall. This skyscraper houses large office spaces, a parking lot and several restaurants.

Imperia Tower

MIBC’s Imperia Tower is the undeniable focal point of the MIBC’s business life. Its height is 784 feet (239 m), which means one can hold conferences and resolve key business matters on the 59 th floor! And that really is amazing! The tower has everything: offices, hotels, restaurants and parking lots. But if you want a truly unforgettable experience, visit the viewing platform! It is situated on the 58 th floor and a simply astounding view of Moscow can be seen from it.

Moscow Tower and St. Petersburg Tower

The Moscow and St. Petersburg Towers are the chief representatives of the MIBC. The Moscow Tower has 76 stories and is 990 feet (302 m) high, while the St. Petersburg Tower has 65 stories and stands 843 feet (257 m) tall. Both towers offer fantastic views of the capital city.

Most of the floors of these two skyscrapers are taken up by luxurious sky apartments. There are also several recreational and entertainment centers, office spaces, restaurants, etc.

Steel Peak Tower

Also known as the Eurasia Tower of Moscow-City, this supertall skyscraper has a total of 680 912 sqft (207 542 m²) of floor space. Most of this is taken up by offices, and the rest – by residential quarters (around 65 616 sqft or 20 000 m²). The tower also houses a number of the greatest restaurants, studios and shopping centers.

Federation Tower

The Federation Tower is a complex of two skyscrapers, known as Tower East and Tower West. Tower East is the second highest building in Europe (the first is a skyscraper recently erected in the city of St. Petersburg). Its height is a colossal 1 223 feet (373 m) and that makes 95 stories! Tower West, on the other hand, is noticeably shorter at 794 feet (242 m).

The Federation Tower is a multifunctional complex.

Mercury City Tower

The Mercury City Tower skyscraper is widely known as one of the tallest buildings in Europe. Its height is 1 112 feet (339 m) and it has 75 stories. It is multifunctional by concept, holding within its walls shopping centers, offices and all kinds of other spaces. It is also possible to rent apartments here.

OKO Tower Complex

The OKO Tower Complex consists of two towers – the North Tower (49 stories and 803 ft or 245 m in height) and the South Tower (85 stories and 1 155 ft or 352 m in height).

Each of the MIBC’s tower complexes has its own recreational and entertainment areas, restaurants and parking lots. The top floors of most of these buildings contain luxurious fully-furnished apartments. At night, the towers shine with bright lights, while inside them the panoramic windows reveal astounding views of Moscow. This breathtaking view of the capital of Russia is why visiting Moscow-City is a must!

What Not to Miss

There are many interesting landmarks within the Moscow-City compound, but three of them are truly deserving of special attention:

• The Afimall City Shopping Center;
• The Bagration Bridge with two galleries and a shopping arcade;
• The Expocentre Fairgrounds.

Afimall City Shopping Center

The Afimall City Shopping and Entertainment Center is located in Moscow-City’s Central Core. It is divided into 4 zones, each with its own theme – one for every season of the year. The shopping center houses the biggest indoor fountain found worldwide. The height of this watery wonder is 118 feet or 36 meters.

The shopping and entertainment center contains everything one might expect from one of the largest centers of its kind:

• Retail brand stores;
• Exhibitions;
• Game rooms;
• and Restaurants.

The main recreational space is roofed with a giant transparent dome, which is an impressive sight to behold.

Bagration Bridge

Bagration Bridge with its upper and lower galleries has a shopping center all of its own and was the first structure to be built as part of the Moscow-City business district. Its lower gallery is a shopping arcade and its upper gallery is an open-air viewing platform with a spectacular view of the MIBC and the Moskva River. The hall of the bridge houses the 23 foot tall sculpture called “Tree of Life”. Having gone through the bridge via either one of its two galleries, a pedestrian would find themselves standing right on the Kutuzovsky Prospekt.

Expocentre Fairgrounds

The Expocentre Fairgrounds exhibition venue is located at the very heart of the capital. The first exhibition held at the Expocentre happened all the way back in 1959, much earlier than the MIBC was erected. Today it is the venue of many interesting events.

Exhibitions with very diverse themes are regularly held at this complex. An up-to-date schedule can be found on the official webpage of the Expocentre. The events can be free or fixed-price entry, depending on their type.

Renting and Buying Real Estate in Moscow-City

Moscow-City is not only a work and business hub, but also a residential neighborhood. Any citizen of Russia can rent or buy apartments or elite sky lounges here. The variety of residential real estate available inside the skyscrapers is impressive, including options for any pocket. The following buildings in the MIBC contain residential blocks:

This skyscraper has a mirror glass façade which reflects the passing clouds. Just imagine how beautiful that looks! Anyone can buy an apartment in the Federation Tower. Such properties are not only a good investment, but also a mark of prestige. The average price of residential real estate here is 45 million rubles for an apartment with a total floor area of 334 sqft (102 m²). The average price of a square meter (3.28 square feet) is in the range of 650 to 700 thousand rubles. There are two- and three-room apartments available in the Federation Tower, each with its own loggia. As for rent, the minimum price of one month’s stay in a three-room apartment in this skyscraper is 300 000 rubles per month.

The Mercury City Tower skyscraper welcomes citizens from all parts of Russia. This building is no less tall than the world-famous Dubai skyscrapers. Living in its apartments is a delight. The minimum cost of an apartment in the Mercury City Tower is 75 million rubles. The average price of a square meter (3.28 square feet) is 800 thousand rubles. And for those looking for a lower price point, some of the properties are also available for rent – in this case you will pay a minimum of 250 thousand rubles per month.

The Imperia Tower is a key cluster of interesting offers. The best options for buying and renting apartments within the MIBC can all be found in this skyscraper. The lowest price of a residential apartment here is 40 million rubles. A square meter (3.28 square feet) in a luxurious apartment in the Imperia Tower currently costs 600 thousand rubles, while the price range of the listings available for rent in this skyscraper is from 350 thousand all the way up to 1 million rubles per month.

This complex, standing on a faceted or “crystal” base, is an architectural engineering project boasting spectacular design. Behind its impressive façades is an abundance of penthouses and apartments having floor areas in the range of 262 sqft (80 m²) to 984 sqft (300 m²). The minimum price of an apartment in the OKO Tower Complex is 40 million rubles (the price of a square meter (3.28 square feet) is 500 thousand rubles). You can rent an apartment here starting from 400 thousand rubles per month.

City of Capitals

The City of Capitals is an exemplary architectural complex. Its sum appearance gives the impression of a huge city. Inside its walls are spacious apartments available for purchase and rent. This complex is considered to be especially prestigious. The prices of apartments here start from 50 million rubles, while the minimum cost of renting is 400 thousand rubles per month.

Please note! The price of real estate available for purchase or rent depends on: the tower, the floor, the total floor area, the furnishings and/or interior design, and other factors.

The key advantages of buying/purchasing real estate in Moscow-City are:

• Favorable location;
• Convenient transportation links;
• Well-developed infrastructure;
• High safety level;
• Efficient architecture;
• Panoramic windows.

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How to write a business plan for a cured meat delicatessen?

Creating a business plan for a cured meat delicatessen is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating a cured meat delicatessen business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for a cured meat delicatessen?

• What information is needed to create a business plan for a cured meat delicatessen?
• What goes in the financial forecast for a cured meat delicatessen?
• What goes in the written part of a cured meat delicatessen business plan?
• What tool can I use to write my cured meat delicatessen business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having a cured meat delicatessen business plan is so crucial.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your cured meat delicatessen. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your cured meat delicatessen to be in the next three to five years.

Once you have a clear destination for your cured meat delicatessen, you'll focus on three key areas:

• Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
• Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
• Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your cured meat delicatessen's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your cured meat delicatessen business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your cured meat delicatessen's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Whether you are a startup or an existing business, writing a detailed cured meat delicatessen business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your cured meat delicatessen has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a cured meat delicatessen, let's take a look at what information is needed to create one.

Information needed to create a business plan for a cured meat delicatessen

You need the right data in order to project sales, investments and costs accurately in the financial forecast of your cured meat delicatessen business plan.

Below, we'll cover three key pieces of information you should gather before drafting your business plan.

Carrying out market research for a cured meat delicatessen

Carrying out market research before writing a business plan for a cured meat delicatessen is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

Your market research might reveal that customers may be looking for more organic or natural options, as well as a greater variety of flavors and spices. Additionally, customers could be interested in purchasing more convenient products, such as pre-packaged or ready-to-eat items.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your cured meat delicatessen.

Developing the sales and marketing plan for a cured meat delicatessen

As you embark on creating your cured meat delicatessen business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a cured meat delicatessen

Whether you are at the beginning stages of your cured meat delicatessen or expanding its horizons, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is vital to ensure your business's success.

To achieve this, both the recruitment and investment plans must align coherently with the projected timing and level of growth in your forecast. It is essential to secure appropriate funding for these plans.

A cured meat delicatessen might incur staffing costs such as salaries for deli counter staff and a manager, as well as costs for employee benefits. Equipment costs could include the purchase of a refrigerated display case for the deli meats, slicers and scales, and various cooking and preparation items such as pots, pans, and utensils.

To create a financial forecast that accurately represents your business's outlook, remember to factor in other day-to-day operating expenses.

Now that you have all the necessary information, it's time to dive in and start creating your business plan and developing the financial forecast for your cured meat delicatessen.

What goes into your cured meat delicatessen's financial forecast?

The objective of the financial forecast of your cured meat delicatessen's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a cured meat delicatessen are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a cured meat delicatessen shows how much revenue and profits your business is expected to generate in the future.

Ideally, your cured meat delicatessen's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established cured meat delicatessen. And similarly, an established company should showcase a higher level of profitability than a new venture.

The forecasted balance sheet of your cured meat delicatessen

The projected balance sheet of your cured meat delicatessen will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

• Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
• Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

Analysing your cured meat delicatessen projected balance sheet provides an understanding of your cured meat delicatessen's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your cured meat delicatessen's liquidity and solvency:

• A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
• A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your cured meat delicatessen has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your cured meat delicatessen business plan.

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

• Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
• Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
• Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your cured meat delicatessen business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a cured meat delicatessen.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

This table helps size the investment required to set up the cured meat delicatessen, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your cured meat delicatessen business plan, let's have a look at the written part of the plan.

The written part of a cured meat delicatessen business plan

The written part of a cured meat delicatessen business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a cured meat delicatessen business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

In your cured meat delicatessen's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your cured meat delicatessen, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

As you build your cured meat delicatessen business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your cured meat delicatessen, you could emphasize its proximity to a major city and the potential customer base it could draw from. You could describe the local culture as being conducive to the concept of a delicatessen, and emphasize the potential for growth in the area. You might also point to the area's existing infrastructure and its potential to support a business such as yours. Finally, you could emphasize the potential for tourism, given the area's attractions and its potential to attract customers from outside the region.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your cured meat delicatessen business plan should include a detailed description of what your company sells to its customers. 

For example, your cured meat delicatessen could offer its customers a variety of products such as bacon, hams, salamis, and sausages. It could also provide services such as custom curing and smoking, as well as a range of sandwich and salad options prepared with freshly-sliced, high-quality deli meats. Lastly, it could offer catering services for events, allowing customers to enjoy freshly-cooked, artisanal cured meats in the comfort of their own homes.

The reader will want to understand what makes your cured meat delicatessen unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When outlining your market analysis in the cured meat delicatessen business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your cured meat delicatessen, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your cured meat delicatessen targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include carnivores who are interested in trying new flavor combinations. They may be willing to pay a bit more for higher quality, artisanal products. These customers may be health-conscious and looking for items that are made with fewer preservatives.

In the competition subsection, introduce your main competitors and explain what sets your cured meat delicatessen apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your cured meat delicatessen.

5. The strategy section

When writing the strategy section of a business plan for your cured meat delicatessen, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your cured meat delicatessen may face a risk of food contamination or spoilage. This could occur if your meat isn't stored or handled properly, or if it is exposed to unsanitary conditions. Additionally, your business might be at risk of financial losses due to an increase in the cost of meat or other ingredients. This could occur if the prices of those items increase beyond what you can afford to pay.

6. The operations section

The operations of your cured meat delicatessen must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your cured meat delicatessen - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as the recipes and techniques used to create the cured meats, as well as the equipment and machinery used to produce the products. You could also have intellectual property such as the deli's logo, branding, and overall atmosphere. This intellectual property may be unique and memorable, making it a distinguishing feature of the delicatessen.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a cured meat delicatessen business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my cured meat delicatessen's business plan?

There are two main ways of creating your cured meat delicatessen business plan:

• Using specialized business planning software,
• Hiring a business plan writer.

Using an online business plan software for your cured meat delicatessen's business plan

The modern and most efficient way to write a cured meat delicatessen business plan is to use business plan software .

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your cured meat delicatessen's business plan

Outsourcing your cured meat delicatessen business plan to a business plan writer can also be a viable option.

Business plan writers are skilled in creating error-free business plans and accurate financial forecasts. Moreover, hiring a consultant can save you valuable time, allowing you to focus on day-to-day business operations.

However, it's essential to be aware that hiring business plan writers will be expensive, as you're not only paying for their time but also the software they use and their profit margin.

Based on experience, you should budget at least £1.5k ($2.0k) excluding tax for a comprehensive business plan, and more if you require changes after initial discussions with lenders or investors.

Also, exercise caution when seeking investment. Investors prefer their funds to be directed towards business growth rather than spent on consulting fees. Therefore, the amount you spend on business plan writing services and other consulting services should be insignificant compared to the amount raised.

Keep in mind that one drawback is that you usually don't own the business plan itself; you only receive the output, while the actual document is saved in the consultant's business planning software. This can make it challenging to update the document without retaining the consultant's services.

For these reasons, carefully consider outsourcing your cured meat delicatessen business plan to a business plan writer, weighing the advantages and disadvantages of seeking outside assistance.

Why not create your cured meat delicatessen's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a cured meat delicatessen business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my cured meat delicatessen business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a cured meat delicatessen business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
• A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
• A business plan has 2 main parts: a financial forecast outlining the funding requirements of your cured meat delicatessen and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your cured meat delicatessen business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

• How to write a business plan to secure a bank loan?
• Key steps to write a business plan?
• Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a cured meat delicatessen? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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