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How to Tailor Your Cover Letter for Each Job Application

7 min read · Updated on December 16, 2021

Create a customized cover letter that introduces you as the best candidate right off the bat.

Every year, businesses spend billions on brand identity and image. Corporate CEOs want the public to identify their business' brand with little to no effort. This means spending countless hours creating marketing materials to spread the company's vision, mission and reputation online and in print. Similarly, individuals must invest in their own brand identity to be successful in their professional lives.

Creating your best image and personal brand starts with the cover letter. The cover letter is the “door-opener,” “conversation-starter” and the first impression for hiring managers. When career counselors discuss the famous elevator pitch , they are referring to your cover letter. It's not the resume, interview, or job application recruiters scrutinize first; recruiters look to cover letters for a basic understanding and “feel” for potential candidates.

Though most job seekers understand the importance of personal cover letters and spend countless hours writing creative sentences and including their most valuable assets, they rarely consider tailoring their cover letter to fit the actual job. Inserting bland material aimed at all jobs will reduce your chances of landing the interview. On the other hand, crafting a customized, tailored cover letter and connecting the dots shows the recruiter how your experience and skills are best suited for their needs.

Here are a few strategies designed to help tailor a customized cover letter, without overwhelming your job hunting.

Start with relevant skills and abilities

Hiring managers look for candidates who fit their needs. Include skills on your resume that mirror the assets the company is seeking in an employee. Compare your resume to the company's job description . But steer clear of bland descriptions or copy-and-pasting. Focus on your notable contributions and major attributes.

“As a senior marketing manager with more than 15 years' experience creating campaigns and strategies to promote brand identity, I am able to ______. Some of my most recent accomplishments include:

Increased web traffic by 150% by analyzing current online trends, aligning company standards and strategies to match those trends and developing promotional products to draw traffic.

Won $15 million Fortune 500 contract by promoting company's brand and product, analyzing competition and aligning sales goals to match current market trends.

Awarded PRSA's “Top Company Newsletter” by redesigning publication, focusing on the information desired by the audience, utilizing graphics and images, including C-Level biographies and reducing overhead.

Names matter

Name dropping may be a dangerous pastime if you don't follow the rules carefully. But people do love reading their names in print. One area to include a name is the recipient's address and salutation. If the application or job description identifies a specific person to contact, be sure to address your cover letter and other application materials to that person. Even if the job post doesn't include an actual person, try to avoid using “To whom it may concern,” “Dear Sir or Ma'am” or “Dear Hiring Manager.” These are dry and very impersonal. Call the company and ask for the contact person, do some digging on LinkedIn, or ask them how they prefer to be addressed.

Mr. John Doe

Hiring Manager

[Company Name]

123 Main Street

Anytown, USA 12345

Dear Mr. Doe:

Sometimes companies have several team members working on applications. In those instances, you may not be able to address the letter to a specific person. These scenarios require a more professional technique. Address the letter to “Dear Hiring Manager:” or the equivalent person for the company. Stay away from gender-specific language (i.e. Sir and Ma'am) as this is dangerous and can cause some hurt feelings. The recipient's address should forego specific names and titles in this case. Use the company's name in place of an actual person.

124 Main Street

Dear Hiring Manager:

Tell them you want the job and why

We all tend to focus on our accomplishments and qualities but forget the hiring process isn't about us. Recruiters are looking for people who will benefit the company. In the last paragraph – not the closing paragraph – a customized cover letter should tell the recruiter you want the job and why. Explain this is the company you want to work for and why. Go online and research the company's “About Us” web page. Gather information about the company's mission and vision statements. Learn more about their community engagement. Use this information to connect both the company's and your goals.

“I want to commit long-term to [Company Name] because both our goals align. [Company Name] seeks to promote self-awareness and compassion within the community through its [program name]. Along those same lines, I have…”

Speak their language

Some companies have forgone the “human eyes” approach to reading cover letters. They use advanced software called Applicant Tracking Software (ATS) to weed out undesirable cover letters and resumes. In other words, you have to convince the computer before gaining access to the hiring manager. Go back to the job description and carefully look for keywords. These more likely are listed in the requirements section and include hard skills unique to the position. While resisting the urge to copy-paste the exact description into your cover letter, rewrite the description in your own words, aligning it with your resume and using the keywords.

“As a senior-level graphic designer, my current role entails using Adobe CS (Photoshop, InDesign, Illustrator, and Dreamweaver) to create stunning digital and print images. My colleagues have credited my ability to design appealing, trending websites and social media accounts. Additionally, I have advanced knowledge of video editing using FinalCut.”

Don't forget the introductory paragraph

All cover letters start with an introduction. A well-written, customized cover letter should include the company's name, position and other identifiers included in the job description. Forego any personal greetings (i.e. “I hope this letter finds you well,” “Hope all is well,” etc.). These personal messages are sloppy and unprofessional. Focus your intro paragraph on the topic and outline of the cover letter.

“I am responding to your job advertisement on Monster.com. As a professional project manager, I believe I am a good fit for [Company Name]'s IT Project Manager position. As you will see, my attached resume details more than five years' experience managing technology solutions for competitive companies. My history includes…”

Creating an easy-fill template for cover letters

Customizing your cover letter doesn't mean creating a new cover letter every time you apply for a job. Templates are easy to make and an important time saver. Follow these easy steps to create your template.

Create your overall design. Choose a basic design that is professional and reflects your personality. Don't use colors, off-the-wall fonts or images. Creating a cover letter design just entails designing a header (stationary head) for your cover letter. It should include your name, the job title, and contact information.

Write a specific letter to start. Copy your first cover letter and start with this template. Highlight all tailored information and replace it with brackets “[ ]” for easy identifications. For example, “As a senior-level graphic designer, my current role entails using Adobe CS (Photoshop, InDesign, Illustrator, and Dreamweaver) to create stunning digital and print images” can be changed to “As a senior-level graphic designer, my current role entails [tailored information].” Leave all bland, generic information and soft skills as is. This is transferable to all future personal cover letters.

Save as a Word template. To prevent overwriting past saved cover letters, save your document as a template. Once saved, every time you open the file, it creates a new cover letter, exactly as you formatted it. To save a Word file as a template click [File > Save As]. Choose Word Template from the drop-down box and name your file. Some versions of Word have different instructions which you can find in their Help Section .

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How To Match Your Cover Letter With Your Resume [With Examples]

A well-crafted cover letter and resume are essential for a successful job application, and understanding how these two documents should complement each other can significantly improve your chances of landing an interview. Creating a cohesive application package not only demonstrates your professionalism but also helps you stand out in a competitive job market. In this article, we'll explore:

• The importance of a cohesive application package
• The role of the cover letter in the application process
• The role of the resume in the application process
• Common concerns and questions job seekers have about the relationship between cover letters and resumes
• An overview of the topics covered in the article

Design and Format Consistency

Ensuring your cover letter and resume have a consistent design and format is crucial for presenting a professional, visually appealing application package. A consistent design helps create a sense of control, familiarity, and reliability, as noted in this CareerFoundry article .

To achieve a cohesive design:

• Choose a clean, easy-to-read layout: A well-organized layout makes it easier for hiring managers to quickly scan your documents and find relevant information.
• Use the same font and font size across both documents: Consistency in typography creates a visually harmonious package and demonstrates attention to detail.
• Align color schemes and design elements: Using a coordinated color palette and incorporating similar design elements, such as lines or icons, can make your application appear more polished.
• Consider the impact of consistent design on the reader's perception: A well-designed application package conveys professionalism and can leave a lasting positive impression on the hiring manager.

Showcasing Your Personality

Your cover letter should highlight your unique personality and qualities that are not evident in your resume, setting you apart from other applicants. A resume focuses on your skills and professional experience, which may not convey your character and personal attributes. On the other hand, your cover letter provides an opportunity to showcase your communication style, voice, and relevant personal experiences.

For example:

After completing my degree in environmental science, I spent a year volunteering with a local conservation group to protect our community's natural habitats. This experience deepened my passion for protecting the environment and inspired me to pursue a career in sustainability.

By sharing your passion and enthusiasm for the role, you can demonstrate your genuine interest in the position and create a memorable impression on the hiring manager.

Addressing Red Flags

Your cover letter can serve as a valuable tool for addressing potential concerns or red flags in your resume, providing additional context and explanation. Common resume red flags may include employment gaps, frequent job changes, or unconventional career paths. When addressing these concerns in your cover letter:

• Be honest and transparent about your situation.
• Explain any personal or professional growth that resulted from these experiences.
• Provide context for your career choices and demonstrate how they have contributed to your skill set.

For instance:

While my resume may show a gap in employment, I took that time to care for an ill family member. This experience taught me invaluable skills in time management, empathy, and resilience, which I believe will make me a stronger candidate for this position.

Customizing for the Specific Job Position

Customizing your cover letter for the specific job position and company you are applying for is essential for demonstrating your fit for the role and your genuine interest in the company. To tailor your cover letter:

• Research the company and job position: Familiarize yourself with the company's values, mission, and goals, as well as the skills and qualifications required for the role.
• Identify key skills and qualifications required for the role: As mentioned in this Indeed article , analyze your skill set and match it with the job requirements.
• Address these requirements in your cover letter: Explain how your experience and skills make you an ideal candidate for the position.
• Use company-specific language and terminology: This demonstrates your familiarity with the company and its industry.

Avoid using generic templates and create a customized cover letter for each application to show that you have taken the time to research and understand the specific job opportunity.

Connecting with the Company

Your cover letter should demonstrate your understanding of the company's values, mission, and goals, and how your skills and experience align with these factors. To establish a genuine connection with the company:

• Research the company's values, mission, and goals: Use resources like the company's website, press releases, and social media accounts to gather information.
• Identify your own values and goals that align with the company: Reflect on your personal and professional aspirations and how they relate to the company's mission.
• Demonstrate how your experience and skills will contribute to the company's success: Explain how your background will add value to the organization.
• Express enthusiasm for the company's products or services: Show your genuine interest in what the company does and how it aligns with your passions.

Examples Of How To Match Your Resume With Your Cover Letter

When crafting your job application materials, it's crucial to ensure your cover letter and resume complement each other. They should serve as two parts of a whole, providing a complete and compelling portrait of your skills, experiences, and professional history. Here are a few ways to match your resume with your cover letter effectively:

1. Tailored Skills Highlighting:

In your resume, you've listed down your technical and soft skills, such as team management, Python programming, or business analytics. When you write your cover letter, refer back to these skills and give concrete examples. If your resume states, "Proficient in Python," your cover letter might include a story of how you used Python to streamline a business process, boosting efficiency by 30%.

2. Reinforcing Achievements:

Your cover letter is a chance to flesh out the notable achievements listed in your resume. For instance, if your resume states, "Increased sales by 20% over a fiscal year," your cover letter could detail how you motivated the team, developed a sales strategy, and persevered through market challenges to achieve this.

3. Echoing the Professional Summary:

Your resume's professional summary is a snapshot of your career. In your cover letter, you can echo this summary in a narrative form. For example, if your summary describes you as a "Dedicated financial analyst with a passion for data-driven strategies," you might begin your cover letter with a story that shows this passion in action.

4. Expanding on Key Experiences:

A resume often contains bullet points about job duties and responsibilities. In your cover letter, select a few of these key experiences and describe them in more depth. If your resume says, "Managed a team of 10 sales associates," your cover letter might tell a story about a challenging time when your leadership skills really made a difference.

5. Mirroring Language and Tone:

Your resume and cover letter should not only share content but also style. If your resume is written in a formal, professional tone, maintain this in your cover letter. If your resume uses specific industry jargon or phrases from the job listing, mirror this language in your cover letter.

Remember, while your cover letter and resume should complement each other, they shouldn't be carbon copies. The cover letter allows you to show a bit more of your personality and to highlight your suitability for the role in a story-like format. In contrast, your resume offers a structured, concise overview of your skills, experiences, and achievements. By thoughtfully aligning these two documents, you can present a powerful and consistent professional brand.

Final Tips and Best Practices

By following some final tips and best practices, you can ensure your cover letter and resume are cohesive, professional, and compelling:

• Proofread and edit both documents for grammar, spelling, and formatting errors.
• Seek feedback from trusted friends, mentors, or professional resume services.
• Utilize online resources and templates to guide your cover letter and resume creation, such as Harvard College's guide or HigherEdJobs' resources .
• Continuously update and improve your application materials as you gain experience and skills.
• Stay informed about industry trends and expectations for job applications.

By understanding how your cover letter and resume should complement each other and following the strategies outlined in this article, you can create a polished, professional application package that stands out to potential employers. Investing time and effort in crafting cohesive application materials can significantly improve your chances of landing an interview and advancing your career. We encourage you to continue refining your cover letter and resume skills and wish you success in your job search. If you have any additional tips or experiences with matching cover letters and resumes, please share them with us!

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Write a Targeted Cover Letter for Every Job

Here's a sample cover letter using those highlighted keywords and phrases to target this employer's specific needs:

The Targeted Cover Letter

By using the same terminology and explicitly pointing out the parallels between your qualifications and the employer's business needs, the reader can easily see the similarities. This leads them into your well-written resume , where your skills and accomplishments convince them you're a candidate worth further consideration. RELATED LINKS Write a Real Cover Letter, Not Just a Resume Rehash Straight Talk about Writing Cover Letters How to Email Your Cover Letter the Right Way 5 Ways to Screw Up Your Cover Letter Greeting

How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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• Search Search Please fill out this field.
• Career Planning
• Finding a Job
• Cover Letters

How To Match Your Qualifications to a Job

• Tips for Showing That You're a Match

Match Your Qualifications to the Job

• Prioritize Your Qualifications

Review and Tweak Your Resume

• How to Mention Your Qualifications
• Follow Up After the Interview

One of the most important things you can do when job searching is to show companies how well you’re qualified for the jobs you're applying for. Doing so will make it easier for the hiring manager to consider you a candidate well-worth interviewing.

Employers will usually only spend a few seconds deciding whether you are a good enough fit for a job to warrant a more thorough review of your resume and cover letter.   So, it's essential to make sure it is immediately apparent that you have  many of the skills , experiences, and qualities that they value most highly.  

Tips for Showing Employers That You're a Match

It's important to focus on your most relevant skills and  strengths  when writing resumes and cover letters, and when interviewing. The more closely you can demonstrate your match to the position and  show the employer how you would add value  to the organization, the better your chances of job search success.

Carefully Analyze the Job Listing

Job postings are typically broken into several sections. Expect to see:

• Information about the company
• Details on the desired qualifications of applicants
• A description of the responsibilities involved in the role
• Directions for how to apply

Some job postings are brief, while others include more details about the job and the company. Take the time to review the job posting carefully, so you are familiar with what the employer wants. 

Here's how to  decode a job advertisement , so you can decide whether to apply and start work on your resume and cover letter.

Make a List of Your Qualifications

If the job is a good match, the next step is to make a connection between your skills and the employer's requirements by creating a list of the preferred qualifications for the ideal candidate for your target job. If a job advertisement is well-written and detailed, you might be able to assemble much of your list straight from the ad.

Extract any of the  keywords  describing skills, qualities, or experiences that the employer has listed as required or preferred. Also, review the job duties and make some assumptions about the qualifications needed to carry out those duties.

For example, if the ad mentions that you would organize fundraising events for potential donors, you can assume that event-planning skills would be highly valued and should be added to your list.

Get More Information

Sometimes, ads for jobs are very short and don't reveal much about the employer's expectations. Try looking on the employer’s website, since there might be a longer description in the jobs section of their site than in the ad that you saw.

Another strategy is to search job sites like Indeed by the same job title, in order to get a sense of what other employers are looking for in candidates. Also, search Google to see descriptions of similar jobs. For example, if you are applying for a credit analyst position, try searching by using the phrase "credit analyst job description." Here's how to use advanced search options to find job information.

Need Skills to Include?

When you're not sure about what skills or qualities to include, check this list of skills for resumes, cover letters, and interviews. It includes lists of general skills most wanted by employers, plus skills for a variety of occupations. Include the most relevant skills in your resume and cover letter.

Ask for Advice

If you are really motivated to land a particular job, interview professionals in the field and ask them what it takes to excel in their role. Reach out to college alumni through your college's career office and alumni office, LinkedIn contacts, and family friends to generate a list of contacts for these  informational consultations .

Once you have assembled a detailed list of the qualifications for your target job, review each item on the list and try to think of how you might prove that you possess that asset. Write a sentence about as many of the qualifications as possible, detailing how you used that skill or exhibited that quality in a work, volunteer, academic, or co-curricular role.

Whenever possible, point to any positive results or recognition you received while applying the skill. For example, if a job requires strong writing skills, you might say:

While working as a campaign intern, I wrote press releases about the candidate's platform, which resulted in two articles in the local media.

Prioritize Your Qualifications in Your Cover Letter

Prioritize the sentences about your qualifications and incorporate the hardest-hitting statements into your cover letter. Compose a  thesis statement  for the beginning of your  cover letter  that references 2 - 4 assets that make you an excellent fit for the job. Your goal is to sell your credentials to the hiring manager.  

For example, for a bank teller job you might say:

My strong mathematics skills, customer service orientation, attentiveness to detail, and ability to work with precision make this job an excellent fit for me.

In subsequent paragraphs, you should provide examples of how and where you applied those skills.

Review your existing resume and make sure that you have incorporated as many statements about the preferred qualifications for the target job as possible. List the highest-priority phrases at the beginning of your descriptions to get the most attention.

If you have a couple of jobs that are more qualifying than others, you might develop a lead category towards the top of your resume, like "Related Experience" (if they are not your most recent jobs).

Take a few minutes to update the descriptions of the positions you've held.  Jazzing up your resume job descriptions  can make your resume much more impressive.  

Include Headlines

Some candidates will have clusters of experiences that correspond to key qualifications. Take, for instance, the example where writing and event planning are highly qualifying for a particular job.

If a candidate has experience that fits those categories, then they might create headings like "Writing Experience" and "Event Planning Experience," and place the related experiences in those sections of the resume.

Relevant headings will draw the employer's attention to key qualifications at a glance.

How to Mention Your Qualifications During Job Interviews

Before interviewing, review the list of your most relevant strengths that you created when working on your job application. Look for opportunities during the interview to interject statements about your specific skills and assets. 

When asked  open-ended questions  like “ Why should we hire you for this job? ,” relate 4 - 6 of your most valuable attributes that match the key qualifications for the opportunity at hand. The most compelling statements will include evidence of how you have successfully applied those strengths to add value in past situations. 

Your interview is another opportunity to sell yourself to the hiring manager by showing how strong a match you are for the job.

Interview Follow Up

You can also briefly reiterate your most qualifying assets when composing your thank-you notes. For example, you might say:

My strong analytical and presentation skills - along with my mastery of statistical software - would help me to make a solid contribution if hired for this position.

Ladders. " You Have 6 Seconds to Make an Impression: How Recruiters See Your Resume ." Accessed Jan. 14, 2020.

CareerOneStop. " Why You Need a Great Resume ." Accessed Jan. 14, 2020.

CareerOneStop. " How Do I Write a Cover Letter? " Accessed Jan. 14, 2020.

Parts of a Cover Letter: A Detailed Breakdown of 6 Must-Have Sections

3 takeaways

• Learn each part of a cover letter and proper cover letter structure
• Discover how to correctly write each section of your cover letter 
• The best method for generating personalized cover letters in seconds with the Teal AI Resume Builder

When you’re job searching, writing a cover letter can be one of the most discouraging tasks on the list. After all, you’ve already bookmarked the job you want, researched the company, and tailored the perfect resume to match the job description. 

And now, you need to find the time (and energy) to fit all that information into a single-page cover letter.

But by knowing all the parts of a cover letter, along with how to write them, you’ll have a massive head start in the application process. 

What are the parts of a cover letter?

Before you get started creating your cover letter sections, it's important to know the main parts of a professional cover letter. Here they are in order:

• Salutation (or greeting)
• Opening paragraph
• Closing paragraph

Struggling to land interviews with your current resume and cover letter? Get started with Teal’s AI Resume Builder today.

Just like there are resume sections , cover letters have sections, too.  So, first things first: should a cover letter have a header? Absolutely. 

More than just a list of ways to reach you, the header of your cover letter is your first branding opportunity. It should mirror the header of your resume to frame your application as a polished and cohesive package. 

This symmetry isn't just visually appealing; it shows a deliberate and meticulous approach to your job application.

But what should be on a cover letter header?

The key elements of a cover letter header include your:

• Email address
• LinkedIn URL (Optional)
• Phone number

Here’s an example: 

Consider adding a link to your professional online profile, like LinkedIn, especially if you’re applying for a remote job. 

Note: Even if you’re sending an email cover letter, you should attach your letter as a PDF. First, it’s just easier to format. Second, it helps the hiring manager print or share this document with other decision-makers. 

Following the date, you’ll want to add the:

• Name of the hiring manager 
• The company you’re applying to 

Here’s what this looks like: 

2. Salutation

When you’re on the hunt for a new job, first impressions matter. This is what makes the cover letter salutation so important.

This is where writing a personalized cover letter begins and where you demonstrate your interest and effort in connecting with the company on a human level. Directly addressing the hiring manager is highly recommended when you know their name. It signals respect, shows that you've done your homework, and positions you as a candidate who values personal engagement.

Why not just start your cover letter as “To whom it may concern”? 

Because in today's job market, where a lot of applications flood an inbox, a personalized greeting helps you stand out. It sets a tone of attentiveness and immediately tells the hiring manager that you pay attention to detail. 

Even this little gesture can transform a generic cover letter from a one-size-fits-all document into a tailored conversation starter that resonates with the person responsible for filling the role.

How to find the hiring manager's name

Finding the hiring manager’s name may seem difficult, but it’s often simpler than you think. 

Here are some strategies to uncover this key piece of information:

• LinkedIn : The professional network is your first port of call. Search for the company and sift through employee listings, focusing on those with titles like “Hiring Manager,” “Recruitment Officer,” or specific department heads if you’re applying for a specialized position.
• Company website : Sometimes, the information is hidden in plain sight on the company’s ‘Team’ or ‘About Us’ page. Larger companies might list their staff, job titles, and contact information.
• Calling in : A direct approach can be the most effective. Call the company’s front desk or HR department. Be polite, introduce yourself, and explain that you wish to address your cover letter appropriately. Most will be happy to help.
• Networking outreach : Rely on your network. Ask colleagues or mentors if they know who the hiring manager might be for the position you're eyeing. A mutual connection can often provide you with the name you need.
• Social media scan : Companies often post about their team and new hires on platforms like LinkedIn, Twitter, or Instagram. A quick search might yield the right name.

If you can’t find the hiring manager's name despite your best efforts, opt for a polite and general salutation like “Dear hiring manager” or “Dear hiring team” over the impersonal “To whom it may concern.” 

This retains a level of personalization and respect for the team's collaborative hiring effort. It also sets you apart from the many others who simply wrote: “to whom it may concern.”

Write the elements of a cover letter with Teal's AI

Before you start writing the main parts of your cover letter, consider using Teal instead.

Teal’s cover letter generator pulls from the information you added to a specific resume (also extracting the main keywords and details from the job posting you’re applying to) to align your content. Then, in just a click, you’ll have a great cover letter written before your eyes.

3. Opening paragraph

The opening paragraph of your cover letter is your chance to captivate the reader's interest and set the stage for your narrative. 

When it comes to your cover letter format , this section should include a succinct introduction of who you are, a brief mention of the position you’re applying for, and a compelling reason why the role aligns perfectly with your skills and career aspirations. 

How to grab your reader’s attention in the opening paragraph

To make your entrance memorable, the opening paragraph must do more than introduce – it must intrigue. Here’s how to ensure it does that:

• Start with a bang : Lead with a strong statement or a striking fact about your career achievements. Alternatively, a concise, bold expression of your enthusiasm for the company can be just as effective.
• Show, don't tell : Use a mini anecdote or a powerful example from your experience that reflects your capabilities and mirrors the values or needs of the company.
• Tailor your tone : Match the tone of your writing to the culture of the company. A startup might appreciate a more casual and innovative opener, while a traditional firm might respect a formal and straightforward approach.
• Add some flair : Add a touch of your personality without overshadowing your professionalism. Make sure it’s a blend that conveys your unique professional identity.
• Research results : Mention something recent about the company that impressed you, showing you’re up-to-date and genuinely interested in what they do.
• Give the why and the what : Clearly articulate why you’re excited about the role and what you bring to the table – this is your unique value proposition.

Example of cover letter content for an opening paragraph

“Imagine a marketing strategy so engaging that it doesn't just capture attention but creates a movement. That's been the hallmark of my approach as a Marketing Manager for the past decade, where I've increased brand engagement by an average of 65% year-over-year. Inspired by [Company Name]'s recent groundbreaking campaign on sustainability—a subject close to my heart since I was just a kid—I am eager to bring my expertise in crafting compelling narratives to the role of Head of Marketing.”

You can find more cover letter samples in these marketing manager cover letter examples .

What makes this a strong opening:

• Engages with storytelling: The opening verb is “Imagine,” which is much more engaging than something more traditional, like “My name is…”
• Quantifiable achievements: It includes a specific, measurable achievement (increasing brand engagement by 65% year-over-year), which adds credibility to the applicant’s claims and showcases a track record of success.
• Personal connection: There’s a personal touch with the mention of a lifelong passion for sustainability, making the applicant’s interest in the company feel genuine and deeply rooted.
• Alignment with company values: The reference to the company’s campaign on sustainability suggests that the applicant has done their research and shares the company’s values, implying a natural cultural fit.
• Focus on contribution: By stating a desire to bring expertise in crafting compelling narratives, the applicant immediately addresses how they can contribute to the company’s success rather than just what they wish to gain from the position.

If you can get all of those qualities to shine through in your cover letter, you’ll be more likely to get the reader over to the body of your cover letter. 

Your cover letter body is the meat of your message. It's where you dive into your professional journey, aligning your skills and experiences with the needs of the job at hand. 

This part should be structured in a clear and compelling manner, usually composed of one to three paragraphs, each serving a distinct purpose. 

The first paragraph should connect your past successes to the potential future contributions you'll make to the company. Subsequent paragraphs , like the second or third paragraph , can be used to go further into your relevant skills, experiences, and achievements while also reflecting your knowledge of the company’s goals and challenges.

How to showcase relevant skills and experiences

Here’s how to write a cover letter body that resonates with hiring managers:

• Customize and contextualize : Tailor each example of your experience to mirror the job description. It’s about relevance—show the reader why and how your background prepares you for the specific role.
• Quantify your impact : Use numbers and metrics to give weight to your achievements. Whether it’s increasing sales by a certain percentage or reducing costs through innovative solutions, numbers speak louder than words .
• Problem, action, result (PAR) method : For each skill or experience you share, present the problem you encountered, the action you took, and the result of your efforts. This method illustrates your thought process and problem-solving skills.
• Align with the company's vision : Show that you’ve done your homework by relating your experience to the company's current projects or goals. This demonstrates not just alignment but also initiative and forward-thinking.
• Storytelling with substance : Craft your experiences into a narrative that’s engaging. Your goal is to lead the reader on a journey that showcases growth, impact, and relevance to the role.
• Be concise, be clear : Avoid jargon and overly complex language. The body of your cover letter should be easy to read and understand, ensuring that your points are made without confusion.

Example of what should be in a cover letter body

During my tenure with XYZ Corp, a pioneer in eco-friendly packaging, I spearheaded a transition that faced significant initial resistance both internally and from our customer base. The challenge was formidable: to reframe the public's perception of sustainable packaging from a costly alternative to a savvy, consumer-driven choice. My strategy was to launch an educational campaign that highlighted not just the environmental impact but also the long-term economic benefits. This initiative not only garnered a 120% increase in consumer engagement but also positioned XYZ Corp as a thought leader in the market. In my most recent project, I led a cross-functional team to address a 15% slump in market share due to increased competition. By instituting a thorough competitor analysis and customer feedback loop, we identified key areas where our messaging fell flat. I orchestrated a brand revitalization campaign focused on our core strengths, infused with customer success stories. The result was a 25% market share rebound within the first quarter post-campaign. In each role, I've aligned my actions not only with the company's immediate goals but with a visionary outlook. For instance, anticipating the rise of AI in marketing, I initiated a successful pilot program at XYZ Corp that utilized machine learning to personalize customer interactions, leading to a 30% uptick in customer retention rates.

But remember, not every cover letter will focus on the same information. You’ll need to craft your cover letter according to the specific job you’re applying to. 

While this level of personalization may seem tedious, it’s absolutely necessary. 

5. Closing paragraph

One of the last main parts of a professional cover letter , the closing paragraph, isn’t just a summary but a strategic push to get you into the interview room. This part should reiterate your interest in the position, succinctly summarize why you’re the right fit, and express your enthusiasm about the potential to contribute to the company. 

It's also the place to include a call to action, such as expressing your desire to discuss your application in more detail in a personal interview.

How to end the cover letter on a strong note

• Reaffirm your value : Concisely restate how your skills and experiences align with the job and can benefit the company.
• Personal touch : Express genuine enthusiasm and confidence in your ability to perform the role. Let them feel your eagerness and readiness to take on the challenges it presents.
• Call to action : Encourage the hiring manager to take the next step. You can say you look forward to the opportunity to discuss how you can contribute to their team or that you're eager to provide further details on how you can help achieve their goals.

Closing paragraph example in a cover letter

I am excited to contribute to [Company Name]'s innovative marketing efforts. My skill set aligns seamlessly with the objectives of the Head of Marketing position. I am eager to apply my expertise in strategic planning and digital engagement to drive impactful campaigns that resonate with your brand's vision, and I look forward to discussing how my experience and insights can support your company's success. Thank you for considering my application, and I am hopeful for the opportunity to discuss collaboration in person.

If you're looking for more inspiration, check out this comprehensive database of 1300+ cover letter examples .

6. Sign-off

A professional sign-off sets the tone for how your cover letter is received. It's the equivalent of the final handshake after a successful meeting—it should convey respect and formality. 

Here's how you can ensure your sign-off strengthens your application:

• Choose the right closing : "Sincerely," "Best regards," and "Kind regards" are safe and professional options. If the company culture is more casual, "Best" or "Warm regards" may be suitable.
• Include your full name : Your sign-off should always include your full name to ensure clarity and formality. If you've established a personal connection with the hiring manager, adding a handwritten signature above your typed name can add a personal touch.
• Professional contact details : Beneath your name, include your professional contact details, such as your phone number and email address, and LinkedIn profile URL to facilitate easy follow-up.

The best way to write a cover letter 

Again, if writing a cover letter is your least favorite part of the job application, you’re not alone. It can be difficult to take all the bullet-point information from a resume and turn that into a single page of compelling and persuasive text. 

From getting the cover letter format just right to writing the actual information, it’s not an easy task. 

That’s why, with a tool like Teal’s cover letter generator , there’s simply no excuse for not having a personalized cover letter with each application. 

Simply build your resume, and with the click of a button, you can have a polished and personalized cover letter in seconds. 

Sign up for Teal today to give it a try!

Frequently Asked Questions

How long should each section of a cover letter be to maintain the reader's interest, can i include bullet points in the body of my cover letter to highlight my achievements, is it necessary to address the cover letter to a specific person, and what if i can't find a name.

Nathan Thompson

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How to Match Your Cover Letter to Any Job Description

Stepping into the job market, especially as a recent graduate or an economics student, can often feel like preparing for a grand performance. Your cover letter serves as the opening act, setting the stage for your resume and job application. Did you know that an astonishing 45% of job seekers don’t send cover letters with their applications? Yet, a tailored cover letter could be your golden ticket to landing that dream job. From crafting a magnetic introduction to strategizing skill mapping and showcasing a masterful grip on company knowledge, we’re here to guide you through each nuanced step. With this blog post, you’re not just writing a cover letter; you’re orchestrating a narrative that resonates with hiring managers, portraying you as the ideal candidate they’ve been seeking. Ready to elevate your job application to an art form? Dive in to unlock the secrets to a captivating cover letter that aligns seamlessly with any job description.

Crafting a Magnetic Cover Letter Introduction

Embark on the vital journey of crafting a magnetic cover letter introduction, the first act of your job application performance.

Unveiling the Power of a Strong Opening

How does one captivate the attention of a hiring manager within the first few lines? A strong opening is your secret weapon. A potent concoction of clear articulation of your employment history and a vivid demonstration of your enthusiasm for the job position can be transformative. This initial section should not merely be an opening act but a grand entrance, setting a dynamic and inviting tone for the rest of your application. Ask yourself, does your introduction invite the hiring manager to delve deeper?

Personal Branding in the Introductory Paragraph

Personal branding is more than a buzzword; it’s your unique signature in the job market. Injecting a dose of personal branding in your introductory paragraph not only showcases your skills and qualifications but also tells a story of who you are beyond the resume. It’s about carving a space where your unique value proposition shines, urging the hiring manager to envision you as a vibrant addition to their team. How does your personal brand resonate with the company’s mission and values?

Next,let’s navigating towards crafting skill sets

Showcasing Your Stellar Skill Set

Embark on the journey to magnify your abilities right in your cover letter.

Strategic Skill Mapping

Translating your skills into a language that resonates with the hiring manager is nothing short of an art. Imagine being in a position where every aspect of your cover letter communicates that you are not just a suitable candidate but the ‘right’ one. This is what strategic skill mapping is all about. It is about aligning your unique skills seamlessly with the job descriptions, creating a harmonious melody that captures the essence of your professional journey. It’s about underlining those skills that sing in tune with the position you are eyeing, crafting a tailored content that portrays you as the protagonist in the job narrative. How well do your skills harmonize with the job position in question? Reflect on this, and begin crafting a cover letter that portrays you as the quintessential candidate.

Illustrating Skills through Achievements

In the grand theatre of job applications, your achievements are the spotlight moments that captivate your audience – the hiring managers. They are narratives woven with threads of skills and qualifications, painting a vivid picture of your journey. To craft a compelling story, you need to venture beyond merely listing your accomplishments. Dive deep, showcasing how each achievement was not just a milestone but a testament to your skills. How did your personal branding influence your achievements? Reflect on this, creating a narrative that doesn’t just list your achievements but celebrates them, inviting the hiring manager into the vibrant story of your professional journey.

Let’s journey next into tailoring content for a targeted impact.

Tailoring Content for a Targeted Impact

Embark on a journey to meticulously craft your cover letter, showcasing a deep understanding of the role and the company at hand.

Research-Driven Approach to Content Tailoring

Entering the job market demands a research-driven approach, setting a solid foundation for your cover letter. But, where to start? Begin with a deep dive into the company’s ethos, mission, and recent developments. Translate this understanding into a vivid narrative in your cover letter, positioning yourself as a well-prepared candidate who’s ready to blend seamlessly into the prospective role. This tactic not only demonstrates an awareness of the company’s direction but also fosters a robust connection with the hiring manager, potentially tipping the scales in your favor. Reflect on this: How can your employment history enrich the company’s current trajectory?

Hitting the Mark with Tailored Content

The art of tailoring content is akin to weaving a tapestry of your skills and qualifications in harmony with the job description. It requires a finesse in maintaining a consistent narrative that resonates with the job position you are aiming for. But beware, a fine balance is essential to avoid over-customization that might appear insincere. Have you considered the alignment of your personal branding with the company’s values? As you venture into writing a strong cover letter introduction, bear in mind the importance of echoing the sentiments of the job description subtly, enhancing the chances of making a memorable impression on the hiring manager.

Stay tuned for insights on integrating the company insights in our next section.

Conveying Mastery Over Company Knowledge

In a job market teeming with competition, showcasing your deep understanding of a company can set your cover letter apart. Let’s dive into how to skillfully weave this knowledge into your narrative.

Integrating Company Insights into Your Narrative

As you venture into writing a strong cover letter introduction, consider the first impression you want to make. Picture this: a cover letter that not only presents your skills and qualifications but also resonates with the company’s core values and mission. Imagine seamlessly aligning your personal branding with the firm’s ethos, creating a narrative that speaks volumes about your genuine interest in the job position. How can you make this a reality? Start by researching the company extensively. Understand their objectives, culture, and market stance. Now, weave these insights into your introductory paragraph, illustrating your deep connection with the company and painting a picture of a symbiotic relationship where both parties flourish.

Demonstrating Alignment with Company Goals

As we navigate further, the importance of aligning yourself with the company’s objectives becomes evident. How do you demonstrate that your career trajectory is in sync with the company’s growth? A well-crafted section in your cover letter could be the key. Here, bring to light instances from your employment history where you have contributed to objectives similar to those of the prospective company. Showcase how your skills and qualifications not only make you an excellent candidate but also a valuable asset ready to propel the company towards its goals. Remember, a tailored content approach will allow you to highlight your potential contributions vividly, fostering a connection with the hiring manager right from the outset.

Stay tuned for more insights on how to create a memorable closing paragraph.

Creating a Memorable Closing Paragraph

In your cover letter journey, the finale holds a pivotal role. It is here that you lay down the final strokes of your masterpiece, ensuring the hiring manager is left intrigued and eager to explore further.

Crafting a Powerful Call to Action

Sealing your cover letter with a potent call to action isn’t just an ending note; it’s an invitation, a beckoning for the reader to step into the next chapter. As you write, infuse it with confidence and a clear demonstration of your eagerness to progress to the interview stage. Consider phrases that echo a forward momentum, a mutual journey that both you and the potential employer are embarking on. And as you wrap up, perhaps pose a thoughtful question, inviting them to ponder on the mutual benefits that lie ahead. How might your unique blend of skills and qualifications bolster the team’s success?

Leaving a Lasting Impression

The final section of your cover letter needs to resonate deeply, leaving an image that lingers well after reading. This is where your personal branding takes center stage, crafting a conclusion that echoes both your qualifications and your persona. Picture your closing paragraph as an encore in a grand performance, leaving a vibrant, lasting impression that calls for further exploration. Think, how can you portray a narrative that stands as both authentic and engaging, nudging them to delve deeper into your resume and employment history?

Next, let’s pivot towards fine-tuning the cover letter you create.

Fine-Tuning with Proofreading and Editing

Enhance the potency of your cover letter by investing time in meticulous proofreading and editing. Here, we unravel the methods that elevate the quality of your document, promising a professional and error-free submission that resonates well with hiring managers.

Implementing Effective Editing Techniques

Embarking on the editing journey, one might ask, how do you sift through your draft to pinpoint areas that necessitate refinement? Employing effective editing techniques is crucial in elevating your cover letter to a professional standard. Not only does it help in aligning your narrative with the job position in focus, but it also assists in mapping out your skills and qualifications in a structured manner. By integrating tailored content, you sculpt an introductory paragraph that strikes a chord, enticing the reader to delve deeper into your personal branding narrative. Consider this: have you revisited your introduction to ensure it mirrors the job application’s tone, showcasing your understanding of the role distinctly? Reflect on this as you fine-tune your cover letter, paving the way to a compelling job application.

Proofreading for a Flawless Submission

Now that your content is honed to perfection, what next steps should you undertake to guarantee a flawless submission? Proofreading stands as your final bastion, safeguarding against grammatical errors and inconsistencies that might have slipped through. This stage calls for a meticulous approach, where each line is scrutinized to ensure coherence and professionalism. Remember, a polished document echoes your attention to detail, a trait much admired by hiring managers. As you tread this path, ponder upon this: does your cover letter portray a coherent picture of your employment history and anticipated trajectory? Utilize this reflective moment to align your narrative seamlessly, crafting a masterpiece that stands out in the competitive job market.

Before you venture into the next section, take a moment to embrace the transformation your cover letter has undergone, ready to captivate any hiring manager’s attention.

Best Practices for Emailing Your Application

Embarking on your job hunt journey necessitates acing the email application stage, a pivotal step that can set a harmonious tone for your job application. Let’s delve into the quintessential practices for a seamless application process through email.

Crafting a Professional Email Format

In a world where a staggering number of emails are sent daily, standing out to a hiring manager begins with crafting a professional email format. Start by selecting a professional email address, ideally one that incorporates your name. While drafting the email, ensure that the subject line succinctly reflects the job position you are applying for, accompanied by a salutation that echoes respect and formality. Moreover, integrate the tailored content of your cover letter in the email body, presenting a cohesive narrative that highlights your skills and qualifications, thereby creating a compelling introductory paragraph that seamlessly transitions into your resume. Do you think your current email format aligns with the professional standards sought by employers?

Ensuring Smooth Delivery of Your Application

Once the stage is set with a professional email format, the next pivotal step is ensuring the smooth delivery of your job application. It goes beyond just hitting the ‘send’ button. Begin by double-checking the recipient’s email address to avoid any errors. Subsequently, attach your resume and cover letter as PDF files to maintain formatting and structure, keeping in mind the file size restrictions. Additionally, consider sending a test email to yourself first, an effective strategy to avoid common pitfalls like broken links or formatting issues. Before pressing send, pause and reflect: have you ensured that all elements harmonize to convey a cohesive personal branding narrative?

Having meticulously prepared and sent your application, it’s time to navigate the often understated yet crucial follow-up process. Let’s dive in.

Navigating the Follow-Up Process

Embark on a seamless journey of mastering the follow-up process after sending your job application, safeguarding professionalism while displaying persistent enthusiasm for the job position.

Timing Your Follow-Up Effectively

Perfect timing can be the linchpin in securing a promising dialogue post-application. Understanding when to send a follow-up message is critical, and as someone gearing up to take significant strides in the job market, you’d want to nail this aspect. Ask yourself, have you given the hiring manager enough time to review your application? Develop strategies that cultivate a delicate equilibrium between showcasing genuine interest without appearing too eager, thus enhancing your chances of progressing further in the employment process. Remember, a well-timed follow-up reiterates your enthusiasm and reflects your keenness in bringing your skillset to the table.

Crafting a Polished Follow-Up Message

The process of creating a refined follow-up message is akin to tailoring your cover letter to a specific job; it requires a touch of personal branding. A message that echoes your professionalism and an unwavering interest in the job position can potentially stir a positive resonance with the hiring manager. Are your skills and qualifications reflected subtly in the follow-up without sounding redundant? It’s vital to convey your eagerness without overshadowing it with unnecessary information. Your message should be a gentle reminder of your application, a nudge that tells the employer – here lies a candidate whose profile aligns harmoniously with your company’s ethos, ready to make a significant contribution.

Stepping back into the limelight of our initial act, we remember the grand performance metaphor of the job market and the pivotal role your cover letter plays. From nailing that magnetic introduction and strategically mapping your skill set to adeptly tailoring content for a targeted impact, and impressively conveying mastery over company knowledge – it’s evident that a well-crafted cover letter is more than just an accessory to your job application. Rather, it’s an orchestrated narrative, resonating with every hiring manager’s desire to find the perfect candidate. As you, a budding economist or recent graduate, embark on your job-seeking journey, remember that knowledge, preparation, and personal branding are your steadfast allies. Armed with these insights, not only will your cover letter sing in harmony with any job description, but it will also beckon employers to witness your crescendo in person. Share this guide with peers, discuss your strategies, and let the art of crafting compelling cover letters be your standing ovation in the job market. Return for more insights, and let’s craft job application masterpieces together!

Ready to turn heads with a cover letter that speaks volumes? Get ahead with CareerSpark . Tailored prompts and intelligent content creation await to give your job applications the edge they deserve. Start your free trial now and embrace the future of personalized job applications.

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