conclusion of a construction business plan

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How to Write a Business Plan Conclusion?

Business Plan Template

• Vinay Kevadia
• June 20, 2024

Completed writing your business plan?

Let’s wrap it up with a conclusion that ends your business plan on an exciting and positive note. Not to forget—a conclusion that convinces the readers about your business’s potential to succeed.

In this blog post, you will learn exactly how to write a conclusion of a business plan and get an example to guide you.

Let’s get started.

What is a business plan conclusion?

A business plan conclusion is the final section concluding very concisely the points discussed in your business plan.

It reinforces the business’s strengths and feasibility and reassures the readers of potential business success. It clarifies the reader’s benefit of associating with your business and convinces them of a profitable investment opportunity.

A conclusion is about 3-4 paragraphs long and is designed to drive action and leave a lasting impression on reader’s minds.

Business plan conclusion vs. executive summary

Many people confuse a conclusion and an executive summary to be the same. However, they are not. Let’s see how.

• An executive summary is a broad overview of your entire business plan. The conclusion, on the other hand, is a concise summary reinforcing the key takeaways of your plan.
• While an executive summary introduces the readers to your business idea, a conclusion convinces them to take the desired action.
• An executive summary is a preview of what the plan will be about. The conclusion, on the contrary, is a review of what the plan has discussed.
• An executive summary is concise. However, conclusions are more concise covering only the aspects that can drive decisions and actions.

Clear enough, right? Let’s move ahead.

Why is a business plan conclusion important?

Although a conclusion is not mandatory, it is an important aspect of a business plan. It communicates your passion and commitment to a business idea and convinces the readers of your ability to succeed.

A conclusion synthesizes the key insights of your business plan focusing on aspects such as market analysis , business strategy, competitive advantage, and milestones. It reinforces your plan’s vision and establishes your strategic position amongst readers.

A well-crafted conclusion will drive desired actions from the readers. It can seal the deal and fulfill your objective of writing a business plan.

How to write a conclusion for your business plan?

From what information to include to where to place the conclusion—this section will guide you to write an impactful conclusion for your business plan.

1. Choose the right placement

There are two places for you to place your conclusion. It can either be after your executive summary or at the end of the document.

The location changes depending on who you plan to present your business plan with.

If you prepare a business plan for investors , placing your conclusion after the executive summary will increase the likelihood of it getting read.

However, the conclusion should be placed at the end for business plans that are prepared for internal use and business partners. Conclusion in this case reviews and emphasizes the company’s strengths.

2. Place the right information

The information in your conclusion changes depending on your audience and the intent of the business plan.

For instance, if you’re a new business trying to secure funds, your conclusion can synthesize the key details about the following:

• Funding demands
• Benefit to the investors
• Target market and target customers
• Solution for the problem
• Marketing strategy
• Team members and their expertise
• Financial projections
• Competitive advantage
• Launch plan

However, if you’re a small business trying to grow or use this plan for internal use, consider covering key insights from the following aspects:

• Mission statement
• History and the milestones
• Data supporting growth
• Industry trends
• Financial summary
• Long-term goals and objectives

These are the details you can cover while writing your conclusion. However, including every bit of these in your conclusion is unnecessary.

Think from your reader’s perspective. Determine the information that would excite them about your business and form your conclusion accordingly.

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3. Include stats and visuals

Now that you’ve decided on the placement and information to be included in your conclusion, it’s time to make your conclusion zesty.

How? Get the facts and stats that would support the claims you make in your conclusion.

For instance, if you’re promising growth, show market research that supports your claim. Again, if you’re promising a certain return on investment, include the statistics that can make investors believe you.

Sway away from vague statements and assumptions. And, if you feel that the statistic would be best absorbed through visual charts or graphics, don’t be afraid to add one.

4. Add a CTA

If you want the readers to take action, guide them. Add a crisp clear call to action(CTA) and explain how the readers would benefit from taking that action.

For instance, 

• Join us as a silent partner by investing in Beanco.
• Invest $2 M and secure a 20% stake in equity.
• Support our growth by sharing references.

Don’t beat around the bush. If you are making a funding request, be unapologetic. And even if not, your CTA should suggest how a reader can support your growth.

5. Review and proofread

Once your conclusion is ready, re-read and proofread it for any grammatical or spelling errors. Fix the flow and remove fluff to make your conclusion crisp and persuasive.

Get your friends and business partners to read the conclusion and check if the message you are trying to send is crisp and clear. If not, make the necessary adjustments.

Business plan conclusion example

Use this business plan conclusion as a reference and tailor yours keeping in mind the needs, objectives, and audience for your business plan.

Launching EcoRide Electric Scooters will revolutionize urban transportation by providing an eco-friendly, efficient, and affordable solution for city commuters. Our innovative design and advanced technology will set us apart in the rapidly growing market for sustainable transport options.

We are poised to make a significant impact on urban mobility, and we want [Investor’s Name] to be a foundational part of our journey. By investing in EcoRide Electric Scooters, [Investor’s Name] will benefit in the following ways:

• Joining a groundbreaking startup with a vision to reduce urban pollution and traffic congestion, led by a passionate team with over 20 years of combined experience in the automotive and tech industries.
• Supporting the development and deployment of cutting-edge electric scooters, contributing to a cleaner, greener urban environment.
• Gaining equity in a high-potential startup with a scalable business model and the potential for significant returns as we expand to new markets.

Together, we can transform urban transportation, reduce carbon footprints, and create a sustainable future for city dwellers. If you share our vision for a cleaner, more efficient urban commute, partner with us.

Let’s conclude your business plan

Now that you have understood the process and referred to an example, let’s conclude your business plan.

Identify the information you must highlight, encapsulate it into a powerful conclusion, and pair it with an even more powerful CTA.

However, remember that the conclusion just seals the deal. It’s the business plan that will hook your readers till the end. With Upmetrics’s AI business plan generator , you can create truly engaging business plans in just about 10 minutes.

So, improvise your business plan, sum it up with a convincing conclusion, and send over your business plan to your potential investors to secure funding.

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Frequently Asked Questions

How long should a business plan conclusion be.

A conclusion of your business plan can be anywhere between 2-3 paragraphs long. In this ideal length, you must outline the key takeaways of your plan, clarify the next step to the readers, and explain to them the benefit of supporting your business.

What is the most important part of a business plan conclusion?

A CTA is the most important part of the conclusion, especially if you are trying to raise funds. However, if you are writing a plan for internal purposes, focus more on synthesizing the key essentials of a plan.

Can I include new information in the conclusion?

A conclusion does not introduce any new information. It simply reinforces the business’s position and convinces the readers to take the desired action for one last time. For instance, offer funding for your business.

Is it necessary to include a call to action in the conclusion?

It is very important to add a crisp clear CTA while concluding your plan. You can’t expect the readers to invest in your business or help you grow if you don’t clarify the steps to take action.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Business Plan Conclusion: Summary & Recap

You’ve written your business plan, but now you want to wrap it up to make a lasting impact on your reader. In this article, we will define the conclusion to a business plan as well as provide some tips to help you attract and seal the deal with potential investors and lenders.  

What is a Business Plan Conclusion?

This business plan conclusion is a concise summary and recap of all of the components of a business plan , but especially the executive summary. It summarizes your business plan in 2-3 paragraphs, with an emphasis on the most important points.  

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Is the Business Conclusion Necessary?

It’s good practice for business plans, but not always necessary to be successful in obtaining funding.

If you have a stellar executive summary, it may be unnecessary.

If the business conclusion is written well enough, it can serve as an executive summary of sorts – a short recap that provides more detail than the business plan as a whole, but only includes the most important points. It could also serve as an executive summary that is more concise than an actual executive summary.  

How To Write a Conclusion for Your Business Plan

The conclusion of your business plan is the last thing people read before deciding to invest in you and your business, so it needs to make a lasting impression.  

Determine Location

Depending on your intended audience, there are two common places for the conclusion. If your plan is meant for internal purposes, you may have the conclusion at the end of the entire document. However, if you are seeking funds from investors, you want to place the conclusion at the end of the Executive Summary, increasing the chances that it is actually read.

Review & Concisely Recap 

    Finish Your Business Plan Today!

Startups might include the following information:.

• Funding requirements
• Service or benefit to the investor
• Target market and audience
• How products or services solve the target market’s problem
• Marketing strategy
• Competitive advantage
• Management team experience
• Financial projections
• Launch plan

Established businesses might include information in their conclusions such as:

• Mission statement
• Company’s history
• Products and/or services
• Historical growth data
• Financial summary
• Company’s goals

Summarize the 3-5 points in a couple of paragraphs. You don’t need to summarize everything that happened in your business plan, just the most important points of the business plan.

Support Your Claims with Stats and/or Visuals

Establish a Call-To-Action (CTA)

Proofread & Spell-Check

The conclusion needs to give your readers a sense of closure by wrapping up all loose ends while making your last pitch effort to obtain the money your business may need.

Business Plan Conclusion Example

Use this conclusion example to help you with how to end a business plan, but keep in mind to make it relevant to your target audience, industry, and funding requirements:

Expanding into the Seattle metro area will allow Skyridge to provide its cutting-edge technology to more people who need it. Purchasing the fabrication plant in Seattle allows us to produce all of our products in-house and in one location, delivering them promptly and efficiently to the northwestern region.

We have the power to change the way people use technology, and we want [Investor’s Name] to be a part of it. By investing in Skyridge’s growth, [Investor’s Name] will benefit in the following ways:

• Inclusion with a startup that has seen XXX% growth over the past X years and our company’s management team with XX years of experience in the technology industry
• Contribution to Seattle’s economic growth and its citizens’ access to technology that enhances their lives
• Participation in company planning meetings and receive an XX% share in all profits earned

We can add to the number of lives Skyridge’s technologies impact, generate more job opportunities in the region, and alter the technology sector if we work together. If you agree with our vision for a better future for everyone, join us.

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Related Articles To Help You Write a Business Plan

• How to Write an Executive Summary
• How to Expertly Write the Company Description in Your Business Plan
• How to Write the Market Analysis Section of a Business Plan
• The Customer Analysis Section of Your Business Plan
• Completing the Competitive Analysis Section of Your Business Plan
• How to Write the Management Team Section of a Business Plan + Examples
• Financial Assumptions and Your Business Plan
• How to Create Financial Projections for Your Business Plan
• Everything You Need to Know about the Business Plan Appendix

Other Helpful Business Plan Articles & Templates

How to write a Construction Business Plan

Get your Construction business off the ground with our free, easy-to-use business plan template. Download now and start planning for success!

Last Updated: October 7, 2024

Executive Summary

Kick off your construction business plan with a strong executive summary. 

The executive summary is a concise overview of your entire construction company business plan .  

It should highlight the key points and entice the reader to continue.

The trick is to provide your readers with the necessary information so they will want to know more without adding too many details. 

Here are the steps for writing an effective executive summary for a construction business plan:

• Write a brief introduction to your construction company, including its name, location, and primary focus.
• Explain what types of services your construction company offers. 
• Provide an overview of your target market and key demographics. 
• If your construction company has already been established, explain your current state of operations.
• Provide a summary of your construction company's financials.
• Explain your long-term goals and aspirations for your construction business. 
• List your funding requirements and explain how it will help you achieve your business goals. 

Note that your executive summary shouldn't be more than one page long . 

Don't go into too many details. Briefly go through each of these key points. 

This part of your business plan is very important , which is why you might want to leave it until the end.

That way, you will have all the necessary information and you will know which points to focus on. 

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Business Description 

In this next part of your construction business plan, you will be able to provide more details about your business and what it does.

Does your construction business offer general, residential, or commercial construction services? Does it provide land development or even property demolition services?

Does your construction business oversee and manage construction projects from start to finish? Do you coordinate with subcontractors, suppliers, and clients?

These are some points you can focus on.

Aside from describing what your construction business does, you can also provide information on:

• Your construction business's history
• Your unique value proposition (UVP)
• The legal structure of your construction business
• The mission statement
• The vision statement
• The goals and objectives of your construction business

Here's how you can present your business objectives:

Divide your goals into short-term, medium-term, and long-term goals. 

Your short-term goals cover what you hope to achieve in your first year of business. This can include securing initial funding or investment or completing at least a few small projects.

Medium-term goals are your goals for the next one to three years. They can include expanding your business, building your brand, and working on larger projects.

Long-term goals refer to those goals you hope to achieve in the next five years. This can include:

• Becoming a recognised leader in the local construction industry
• Positioning the company as a pioneer in modern construction methods
• Aiming for significant revenue growth and market share expansion

Market Analysis 

Market analysis is a key part of your construction business plan.

In this section, show your understanding of the construction industry and market conditions. You can write about:

• Industry overview and trends
• Target market analysis (e.g., residential, commercial, industrial)
• Market needs and how your business will meet them
• Competitive analysis (identify major competitors and their strengths/weaknesses)
• Market size and growth potential
• SWOT analysis

Gather data on current trends in the construction industry. For instance, technological advancements, regulatory changes, and economic factors influencing the market.

You can also determine the size of the construction industry and its growth potential. 

The first step of target market analysis is identifying your target market. Are you targeting commercial, industrial, or residential projects?

You should also understand the specific needs, preferences, and pain points of your target customers.

Your competitors play an important role in starting and managing your construction business. 

List your main competitors in the target market. Include direct competitors (other construction companies) and indirect competitors (DIY solutions and alternative services).

Your competitive analysis should help you identify your advantages, which you can present like this:

Estimate the size of your target market and its growth potential. Consider factors such as population growth, economic conditions, and real estate trends.

Finally, you can do a SWOT analysis. Identify your construction company's strengths, weaknesses, opportunities, and threats.

Organisation and Management

You will be able to explain your construction company's organisational scheme in this section. 

Outline the organisational structure and management team of your construction business. This is what you can focus on:

• Organisational chart
• Detailed biographies of the management team
• Roles and responsibilities of key team members
• Staffing plan and future hiring needs
• Board of directors or advisory board (if applicable)

This section is more important than you might think. It shows that you have a capable team and a clear structure in place to manage your construction business effectively. 

The best way to illustrate your company's organisational scheme is with a visual chart. 

This can be a simple chart showing the hierarchy and relationships between different roles and departments.

Explain the legal structure of your business (e.g., sole proprietorship, partnership, LLC, corporation).

Provide detailed information about the key members of your management team. For each person, include their name, title, biography, and key roles and responsibilities.

Outline the current staffing levels, including the number of employees and their roles.

Describe any future hiring plans, including the types of positions you plan to add and the timeline for these hires.

If applicable, provide information about any board members or advisors. Include their names, backgrounds, and the value they bring to the company.

Products or Services

In this section of your construction business plan, you're going to focus on the services your construction company offers. 

These services can vary greatly, depending on the type of construction company you have. For instance:

• New construction (industrial, commercial, residential, etc.)
• Renovating and remodelling 
• Designing services
• Green building and sustainable construction
• Trade-specific services (electrical, plumbing, HVAC, etc.)
• Project management and consultancy
• Maintenance and repair services
• Demolition and site preparation
• Exterior and landscaping services

State exactly what types of services you offer or plan to offer in the future. 

Here's an example of what a construction company can write if they do residential construction:

Description : We provide complete residential construction services, including new home builds, renovations, and remodelling projects. Our team works closely with homeowners to bring their vision to life, ensuring high-quality craftsmanship and attention to detail. Target market : Homeowners, real estate developers, and property investors. ‍ Benefits : Custom designs, energy-efficient solutions, and adherence to local building codes.

Here's another example for companies offering construction project management:

Description : Our project management services make sure that construction projects are completed efficiently and effectively. We handle scheduling, budgeting, resource allocation, and risk management, ensuring seamless project execution. Target market : Property developers, real estate investors, and large-scale project clients. Benefits : Reduced project delays, cost control, and transparent communication.

Marketing and Sales Strategies

The marketing and sales section is one of the most important parts of your construction business plan.

Describe your marketing and sales strategies to attract and retain customers. This should include:

• Market positioning and branding
• Marketing strategies (e.g., online marketing, print advertising, trade shows)
• Sales strategy and sales process
• Customer acquisition and retention strategies
• Partnerships and alliances
• Marketing budget and sales targets

Start by providing a brief overview of your marketing and sales objectives. Then, you can highlight the importance of these strategies in achieving your business goals.

Describe your market positioning and how you want your construction business to be perceived by your target audience.

Define your target market segments in detail (e.g., residential, commercial, industrial clients).

List the online and offline marketing strategies you will use. These can include social media, email marketing, public relations, content marketing, and print advertising. 

Outline your budget for marketing and sales activities.

It's important to allocate resources to different strategies based on their expected return on investment (ROI).

Define key performance indicators (KPIs) to measure the success of your marketing and sales efforts. 

These can include website traffic, lead conversion rate, customer acquisition cost, etc. 

Operations Plan

In this next section of your construction business plan , you should explain the operational aspects of your construction company.

This can refer to:

• Location and facilities
• Equipment and technology needs
• Production process or service delivery process
• Quality control measures
• Inventory management (if applicable)
• Workflow and project management
• Risk management and contingency plans

Describe the location of your business, including office spaces, warehouses, and any other facilities.

Daily operations can include office and field operations. 

The first applies to administrative functions, office management, bookkeeping, and client communications.

Describe the workflow on construction sites next. This includes project management, coordination with subcontractors, and quality control.

Mention any software or technology tools you use. This technology can help you manage projects, track progress, and communicate with clients and teams.

Explain your quality control processes, including standards, inspections, and corrective actions.

It's also important to mention the safety measures and protocols you have in place. Explain how they help provide safety for your workers and compliance with regulatory requirements.

Risk management is another important factor. Describe how you identify and assess potential risks in your operations.

Then, explain the strategies you have in place to mitigate identified risks. This includes contingency plans and insurance.

Financial Plan

The financial segment of your construction business plan is key for securing investments.

The goal of this section is to provide detailed financial projections and funding requirements. This includes:

• Startup costs (for new construction businesses)
• Funding requirements and sources
• Revenue model and pricing strategy
• Financial statements (income statement, cash flow statement, balance sheet)
• Break-even analysis
• Financial projections for the next 3-5 years

List all initial expenses needed to start your business. Include costs for equipment, office setup, legal fees, permits, licenses, and marketing.

Describe your revenue streams. These could be residential construction, commercial construction, renovation projects, and consultancy services.

Provide a monthly or quarterly sales forecast for the next few years. Include assumptions behind your sales projections. These could include the expected number of projects, average project value, and market demand.

You also need to list the financial statements for your construction company. This includes your income statement, cash flow statement, and balance sheet.

Here's an example of an income statement taken from our free template:

If you are seeking funding for your construction company, you also need to list your funding requirements. 

Detail how you plan to use the funds, such as for purchasing equipment, hiring staff, marketing, and working capital.

Also, list your potential funding sources, such as personal savings, bank loans, investors, or grants.

Finish your construction business plan with a good conclusion. 

Summarise the key points of your business plan and reinforce your commitment to the business's success. 

You can also use the conclusion to:

• Recap your business opportunity and strategy
• Add a call to action (e.g., investment request, partnership proposal)
• Write your contact information
• Add a section on future milestones 

Adding a call to action is important if you are looking for investments. 

If you want to add a section on future milestones, here's what it can look like:

Finally, you can finish your construction business plan with an appendix. 

Include any additional information that supports your business plan. This may include:

• Resumes of the management team
• Detailed market research data
• Legal documents (e.g., business licenses, permits)
• Product/service brochures or images
• References and testimonials
• Contracts or agreements

An appendix is not mandatory, but it's a good addition if you want to attach these documents. 

Edited by Jordan Carroll

Jordan Carroll, former Institutional Banking Associate at Commonwealth Bank Australia, leads our team of business writers, financial modellers and graphic designers. With a passion for business success, Jordan believes in building strong relationships with founders, offering guidance and unwavering support.

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