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Home / Book Publishing / Amazon Verified Reviews for Books: Everything You Need to Know

Amazon Verified Reviews for Books: Everything You Need to Know

Verified purchase reviews are the lifeblood of a high conversion rate. With a lot of reviews, people are more likely to buy your book. No reviews, and the opposite is likely to happen.

Amazon verified purchase reviews are especially important, because they prove that your book was purchased and reviewed by real people, not just potentially biased reviewers on your ARC team.

But how do you get a lot of verified book reviews? That is the question we are asking in this article.

What verified reviews are
Why they are important
How to increase your verified reviews by yourself
A service that can potentially help

What Are Verified Reviews?
Why Are Verified Reviews Important?
1. Encouraging Reviewers Yourself
2. Pay a Company to Encourage Verified Reviews
Verified Review Service: Bookvertiser
Final Thoughts

Disclaimer: some of the links in this article are affiliate links, but the cost you nothing extra, and every little bit goes to the Kindlepreneur coffee fund.

The short answer: an Amazon verified review is any review left by someone who actually purchased your book on Amazon.

It is a little bit more complicated than that, though.

Firstly, the review must come from someone who has spent at least $50 on Amazon products within a year. This is to weed out spambots and people who clearly aren't regularly active on Amazon.

Secondly, Amazon specifies that the reviewer can't have bought the book at a “big discount”. However, Amazon does not specify what this means. To be safe, we recommend keeping your book priced at $2.99 or higher. While I have seen verified reviews with $0.99 books, is not a guarantee. And free books are unlikely to lead to verified reviews.

Amazon then lists verified views with a “Verified Purchase” badge within the review.

As online shoppers got more tech savvy, they began to be wary of fake Amazon reviews. Amazon has done a lot to crack down on fake reviews, but it isn't always enough.

For example, Amazon allows authors to give out free copies of their books in exchange for a review. Naturally, this group is going to be slightly biased, because they got a free book.

Don't get me wrong, we absolutely encourage you to have ARC reviewers to get those first initial reviews. But understand that those reviews will not be verified.

By including the Verified Purchase badge, it becomes much more likely that that review is genuine. This leads to increased trust from the customer. The more verified reviews, the greater the likelihood that the reviews are accurate.

And the more a reader trusts that a high volume of reviews are genuine, the more likely they are to convert (aka buy your book).

How to Get Verified Amazon Reviews for Your Books

Since verified reviews require that the Amazon reviewer purchase your book, you cannot simply send your book out for free to an ARC team.

Instead, these reviews have to come from people who have genuinely bought your book.

There is a fine line to walk here, because you cannot pay someone to buy your book and leave a review.

In other words, you can't encourage a friend to buy your book, then refund them.

So what can you do?

Well, you have two options.

Encourage reviewers yourself
Pay a company to do it for you

The first option is to encourage people to review your book. This is something you should do even if you pay a company to help you.

Warning: remember you cannot pay or refund someone to leave a verified purchase review. Doing so is against Amazon's terms of services and could get you banned.

Ultimately, the best way to get more reviews is to make more sales, because the higher the volume of sales, the more people you have that could leave a verified review.

However, there are ways that you can increase the percentage of buyers who leave a review, including:

Include a review request in your book: make sure that every book has a request for a review at the back of your book, with a link (if it's an ebook) that goes directly to your review page. This should be one of the first things that a reader sees after finishing your book.
Reach out to your email list: every once in a while, you should reach out to your email list and request that they leave a review. Do this frequently, so your list is used to hearing about it, especially when launching a book.
Schedule book promotions: book promotions are still one of the best ways to get readers to buy your book. The more readers buy your book, the more likely you are to have reviews.
Create a quality product: it goes without saying, but the better your book is, the more likely it is to be purchased and reviewed.

Additionally, you should use a tool like ReaderScout to track when reviews are left. This is especially important when requesting reviews from your email list, because you can then track the number of reviews that are left.

ReaderScout is a free Chrome plugin that will notify you every time you have a new review, and it tracks a few other things as well. Plus, it's free!

If you have already done all this, and you still want to get a few extra verified reviews, read on.

Your second option is to pay a company to get you verified reviews.

Important: these companies cannot pay or refund readers to leave verified reviews either. That is why you are not paying them to guarantee reviews. You are paying them to encourage readers to buy your book and leave a review.

It is difficult to find a good company that will stay within the boundaries Amazon has set and still get you quality verified reviews.

When looking for a company like this, we recommend you focus on two criteria:

Companies that have lasted a while
Companies with a public face (i.e. real people and not a faceless corporation)

One of the companies that we recommend is Bookvertiser.

Bookvertiser has an audience of highly engaged readers/reviewers in a variety of different genres.

What Bookvertiser does is reach out to this list to encourage them to buy your book and leave a verified review. They will continue to do this until you have reached the threshold of reviews that you select when you purchase.

Note that the costs are not always cheap. It takes a lot of work to guarantee a certain number of reviews, especially when you cannot pay a reviewer or refund them for leaving the review.

They also can't guarantee that every review will be a positive review. While my experience tells me these reviewers are often kind, you might still get a negative review.

But using a service like Bookvertiser is one of the best ways to rapidly gain verified reviews without putting in a lot of the hard work yourself.

If you use this link and input the code KP5 , you’ll get 5% off your purchase order.

Reviews can be an uphill battle, but they are absolutely worth it.

If you can convince as many people in your audience to buy your book, then review it, you are well on your way to being easily discovered on Amazon.

Get enough sales, and a high enough conversion rate, and Amazon will begin marketing your book for you.

Jason Hamilton

When I’m not sipping tea with princesses or lightsaber dueling with little Jedi, I’m a book marketing nut. Having consulted multiple publishing companies and NYT best-selling authors, I created Kindlepreneur to help authors sell more books. I’ve even been called “The Kindlepreneur” by Amazon publicly, and I’m here to help you with your author journey.

How to choose a pen name in 2024 (+ a pen name generator), what is an isbn 11 facts for self-publishing authors, amazon book keyword rules explained (2024 update), sell more books on amazon, amazon kindle rankings e-book.

Learn how to rank your Kindle book #1 on Amazon with our collection of time-tested tips and tricks.

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Amazon reviews: 3 ways to generate 25+ reviews for your book

Amazon reviews. When you see a book (or any product) with a lot of them, how do you think they got there? Most people assume that the book is popular. If a lot of people are reading it and enjoying it, they must be leaving reviews. Right?

In fact, most of the time this isn’t the case. Most of the time, authors who wait for reviews to trickle in don’t see many results. I should know – even before my recent relaunch with Morgan James Publishing , there were over 1,000 copies of Book Blueprint in circulation. Hardly any of those sales and giveaways led to reviews.

(Having said this, if you’ve read Book Blueprint and it helped with your writing journey, I’d love it if you left a review on Amazon .)

Yet I still managed to relaunch with 28 reviews.

I asked for them.

In most cases, when a book has more than a handful of Amazon reviews, those reviews have been solicited.

Is soliciting Amazon reviews ethical?

One of the most frequent questions I get when it comes to soliciting book reviews is, is it ethical? Is it ethical to ask people to leave a review for your book?

Don't approach friends and family who haven’t even read your book. And don't ask random people on the street to leave a vague comment with a 5-star rating. Those are both, of course, unethical.

However, if you are asking people to read your book and then share an honest review , then that is ethical. You can even request that they mention that you they received a free copy of your book in the review itself.

The key here is asking for honest reviews. When I reached out to my reviewers, I made this very clear, and was open to negative reviews, if they were their honest thoughts. Fortunately, if you have written the best manuscript you can, and have engaged an awesome team to turn it into the best possible book it can be, this shouldn’t be an issue. Even if there are one or two people who don’t ‘get’ you or your content, the good reviews will balance them out.

It's also important to note that the free copy cannot be dependent upon the recipient leaving an Amazon review. That is also strictly against Amazon policies. Rather, provide the free copy first, make the request, and trust that many will in fact leave a review.

Is it worth it?

I can hear what you’re thinking – it seems like an awful lot of work, doesn’t it?

Yes, it is a lot of work. In fact, of all of the people you approach for reviews, less than a quarter will actually leave them. So is it worth the time you’ll spend crafting emails and social media posts, or submitting your book to review sites?

My thoughts? Absolutely. Soliciting reviews is worth it, for three reasons:

1. Amazon reviews establish your book’s credibility

When we’re looking for products, choosing between restaurants, searching for a hotel room and even shopping for books, we all look at reviews and ratings.

A product that has a lot of positive Amazon reviews and an average rating of 4-5 stars looks like a better deal. It looks like it will deliver on its promises. In the case of a nonfiction, how-to book, it looks like it actually teaches readers what it says it will teach them.

This is especially true if we’re comparing two similar products – if one product has dozens, or hundreds, of 5-star reviews and in-depth feedback, while another has no reviews (or worse, an average rating of only 1-3 stars), which would you choose?

2. Amazon reviews are another weapon in your book’s marketing arsenal

One of the most challenging pieces of marketing anything is trying to think of new things to say.

You’ve shared a behind-the-scenes look at your publishing journey . You’ve shared all of the benefits your book can offer. And you’ve even shared excerpts of content to entice people to buy. Once you’ve done all of that, what else is there?

Reviews give you a reason to continue talking about your book. Every time a good review comes in, you have something to share on social media and with your email list. And if you’ve built a genuine relationship with your followers, they will be genuinely excited on your behalf. This leads to likes, comments, and clicks through to your book’s listing on Amazon.

This brings me to the third benefit of soliciting reviews.

3. Reviews help drive traffic to your Amazon listing

When you share your good reviews on social media or with your email list, it reminds your followers that your book exists. It also reminds them to visit its Amazon listing.

On top of this, some reviewers have other channels where they publish their reviews. Their own blogs, Goodreads, and review sites where they are members all help your book get in front of more people.

Finally, there are a number of book advertising sites out there where you can promote your book if you’re running a special discount. Examples include BookBub , Kindle Nation Daily , and The Fussy Librarian . Some of these sites require a minimum number of reviews before they accept books. Once you break through that threshold, these new marketing opportunities become available to you.

How do you do it? 3 tactics to launch your book with 20+ Amazon reviews

So how do you do it?

There are several roads to reviews. Here are the three that I’ve found to be the most effective.

1. Ask your beta readers for Amazon reviews

If you have time, a great way to ensure you write the best book you can is to enlist a team of beta readers in the publishing process. Beta readers are simply trial readers who read your book before it is published to give you feedback on how you can improve your book. If they like it, why not ask for a review at the same time?

Here’s how you do it:

a) Find your beta readers

Because you want people who can give meaningful feedback, your mum probably isn’t the best choice. Instead, look for other people in your industry (who can give feedback on the veracity of your content) or people who meet your target reader demographic (who can give feedback on how engaging and useful they found the book).

You can make a shortlist of specific people, or reach out to communities (such as Facebook groups targeting certain demographics) asking for volunteers. I targeted a business Facebook group where a lot of the members want to write a book.

b) Make your pitch

Like when you’re making any pitch, you want to focus on the benefits for the person you’re approaching. In my case, the benefits were a) learning how to write an awesome book, and b) get their testimonial featured in my book, along with their name and business name. Here’s the pitch:

I’m looking for volunteers!

My book ‘Book Blueprint : How any entrepreneur can write an awesome book’ teaches entrepreneurs how to create a blueprint so detailed that their book will write itself. While I’ve done this work with clients and used the process to write my own book, I’m looking for someone who can test the process in book form.

What’s in it for you – if you’ve been struggling to get your book out, this will teach you how to write it fast while avoiding the big mistakes many entrepreneurs make when writing their first book. You’ll also get a signed copy of the book once it comes out and, if you’d like to write a testimonial, that testimonial along with your business name and book (if you already have one) will be featured inside the front cover.

Caveat – I’m on a very tight publishing deadline, so need feedback in the next week (i.e. by next Tuesday). Because of this, please don’t volunteer unless you can read a 37,000 word book and do the exercises (these include mind mapping, brainstorming and answering questions) in the next week.

Thanks in advance :)

The results

I had 37 people volunteer to read the book (though I stopped taking on volunteers at 20). I sent out the book to the first 20 of them and ended up with 13 testimonials I could use before the one-week deadline was up.

When it comes to timing, I recommend sending the draft to beta readers after you’ve had an initial structural edit , as sometimes this can lead to significant changes in your book, making it hard for them to give good feedback on earlier drafts.

It’s also important to be clear about when you need them to come back to you with their feedback. If you have a tight publishing schedule, you don’t want it to get put on hold because they don’t have time to look at your book. Instead, be clear about your deadlines up front and only send your draft to people who agree to have feedback back to you in time.

c) Get their feedback

Review their feedback, and look at how you can address it in your book (if you want to, of course). If their feedback is positive, ask if they’d be willing to leave a review on Amazon once your book is published – they could just copy and paste what they’ve already sent you.

d) Remind them to leave Amazon reviews

If they are happy to leave the review, copy and paste their feedback somewhere safe. Once your book is live on Amazon, send them an email (or Facebook message) asking if they’re still happy to leave a review, including the text that they’ve already sent you. Most of us are busy with a lot of our own things going on. It’s your job to make it as easy as possible for them to leave you a good review if they can just copy and paste what they’ve already written.

2. Reach out to people who leave a lot of Amazon reviews

Beta readers are fantastic, but if you don’t have time to engage beta readers in your publishing journey (or if they don’t get around to leaving a review – remember, people are busy), where else should you look?

Amazon has over 300 million users , who have collectively left hundreds of millions of reviews for books and other products. When it comes to those reviews, other shoppers can vote on whether or not they found the review helpful, which then contributes to the ranking of the reviewer themselves on Amazon.

If you look at Amazon’s top reviewers , you’ll find that these people have reviewed a lot of products (often in the thousands). But their reviews also tend to be balanced and go into a lot of depth, which is why they have so many ‘helpful’ votes.

Why should this matter to you?

Because Amazon gives you free access to reviewers who have the ability to read your book and provide a review quickly. They will also put a lot of thought and energy into your review to ensure it's of value. This makes the review more helpful for your potential readers and a more powerful endorsement for your book.

Just consider these examples of reviews for Book Blueprint – review 1 , review 2 , and review 3 .

But how do you do it?

a) Find relevant reviewers

I’ve found the best way to find reviewers is to find people who have already reviewed books like yours. After all, this demonstrates that they have an interest in your subject area, which means they are more likely to read and review your book.

This is how you find them:

1. Search on Amazon for books like yours.

In other words, you want to find other books in your genre that are targeting a similar audience. In my case, I looked for other books on writing, self-publishing and book marketing that were targeted at an entrepreneur audience. For example, Your First 1,000 Copies by Tim Grahl and Published by Chandler Bolt .

2. Make a list of people who have reviewed that book.

Because time is precious and I want the best return on the time I invest, I restricted my approach to people who had:

Reviewed the book in the last 12 months
Left a review longer than one paragraph (after all, I want credible reviews, not someone writing ‘great book’)
Also reviewed similar books (you can see this by clicking on their profile link, which has a list of all of the products they’ve reviewed)

Keep in mind that not everyone will respond. Not everyone will agree to review your book. Some of those who do agree might not get around to it. So, aim for at least 50 names on your list. You can also compile a new list in a few months’ time, when more books like yours have been released, and when more reviews have been added to the old ones.

3. Compile their information in a spreadsheet.

I created a spreadsheet with columns for the reviewer’s name, the book they reviewed, a link to their profile and their contact details. If you come up with the initial list of books, a VA can be a great help when it comes to building the list of reviewers and tracking down all of their information.

Next pitch them! Ideally via email, using the contact details you’ve sourced (though I’ve also approached reviewers over Facebook Messenger and via contact forms).

Here’s a template you can use for your own pitch:

Dear [Reviewer Name] ,

I saw your review of [Book Title] on Amazon and, when I clicked through to your profile, I noticed that you’ve reviewed a number of other books like this in the past.

[Explain why you like this person’s reviewing style. Is it that they go into depth? Is it their honest criticism and feedback? Is it that they summarise the main learnings of the books they review?] Because of this, I wanted to reach out about my book.

[Tell them about your book, including the title with a link to its Amazon page, as well as what it will help your readers achieve.] I’m happy to send you a free copy of the paperback and/or a PDF and would love it if you could share your thoughts.

I understand you probably get a lot of requests like this, so if you could let me know either way, I’d appreciate it.

[Your Name]

c) Follow up

Again, people are busy, so if you don’t hear from someone after a week, don’t stress. Instead, follow up to confirm that they got your email and to check whether they’d be interested in reviewing a free copy of your book.

If they agree to review your book, then be patient. These reviewers are reading and reviewing your book as a favour to you – someone they probably don’t even know – so be patient. If you haven’t heard anything in 4-6 weeks (allowing time for postage), follow up again.

3. Submit your book to Amazon review sites (paid and free)

There are also a range of book review sites where you can submit your book, some of which will republish their review on Amazon. For those that don’t, you can republish the review yourself as an editorial review through your Amazon Author Central account.

The submission process can vary depending on the site (or publication), with some being paid while others are free. Some require physical copies while others are happy with a PDF, Word doc, .mobi or .epub file. Further, some guarantee reviews, while with others you just send your book out into the ether and hope for the best.

However, here are some common steps involved.

a) Online submissions

1 Compile a list of review sites: There are a lot of these sites out there, so vet them based on the types of books they cover. Do they cover other books like yours? Also look at the size of their audience.
2 Gather information about your book: Most review sites require a standard suite of information. If you have all of this ready to go, you can easily submit to a range of sites in a single sitting (or ask a VA to take care of it for you). This information includes:
Book title, book subtitle, author name, and price (eBook, paperback or both)
Your author bio
Book synopsis/blurb
Links to your book’s listing on Amazon and other retailers
Image of your book’s cover
Author headshot
Keywords (usually genre and other relevant terms)
3 Submit! Once you have all of the information together, gather it into a Word or Excel file and simply copy and paste the information into your submission forms. Note that many of these sites have a lot of traffic, so it might take a few months before your Amazon reviews go live.

b) Paperback submissions

As mentioned earlier, some reviewers prefer paperback submissions to eBook ones. Some of these review publications and websites include the Barnes and Noble Review , Booklist Online , BookPage and Foreword Reviews .

With electronic submissions, you’ll receive a submission confirmation by email and will be alerted when your review is live. Paperback submissions are much harder to track. You probably won’t get told when your book arrives, if it will get reviewed, or if it has been reviewed. However, the only cost to you is a copy of your book and the cost of postage, so why not?

The steps are:

1. Compile a list of reviewers and review sites

Let me know in the comments if you’d like a list of the different sites where you can submit your book!

2. Write a cover letter to go with your book

Most review sites require a standard suite of information, which they will list on their website. You can then write a standard cover letter and add, remove, information as is necessary. Here’s a sample cover letter you can use:

Dear [Contact Name] ,

Please find enclosed a copy of my book, [Book title] , for review consideration in [Publication] .

The details of the book are:

– ISBN: [If your book is available in multiple formats, include all ISBNs]

– Publication date:

– Publisher: [If applicable]

[Your name]

Post a copy of your book and cover letter to them. Note that many of these reviewers require books 2-4 before their publication date, so you’ll need to be looking into this well in advance of your date of publication.

And there you have it – three simple ways to collect Amazon reviews for your book, even before you launch.

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Your good knowledge and kindness in playing with all the pieces were very useful. I don’t know what I would have done if I had not encountered such a step like this.

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How to Get Free and Honest Book Reviews on Amazon

By c.s. lakin.

Imagine seeing an ad pop up on Facebook advertising your recently published book—an ad you didn’t pay for. Imagine seeing your book appearing first in a line of recommended books on the product pages of similar books, and you didn’t pay for a sponsored ad.

Table of Contents

Imagine hearing from readers that they learned about your book from an Amazon email blast that encouraged them to buy it. Wouldn’t it be great to get all that free promotion? You can—when you get enough authentic, approved reviews on Amazon.

Will Amazon Promote Your Book?

While Amazon’s algorithms are somewhat of a mystery, it’s a known truth that when your book accrues a certain number of reviews, or a lot of reviews in a short amount of (unspecified) time, Amazon kicks into gear multiple promotions for your book. Free promotion that would probably cost a fortune if you had to foot the bill.

The magic number to start the ball rolling in this free promotion is 50. Fifty reviews merits cross promotion and ranking your book higher than others in the same categories based on search terms. With 75 reviews, Amazon is triggered to send email blasts to customers who’ve bought similar books. Amazon utilizes customer data to provide relevant recommendations.

I get tickled when I’m reading a blog and suddenly one of my books pops up on the side—an Amazon-sponsored ad—suggesting I buy that book. No thanks, already have it. But it brings a smile to my face. Did I mention I love free promotion? I am sure you will too.

Every time your book is reviewed, the algorithms are updated, and your book’s internal ranking increases.

While Amazon isn’t the only site where writers need reviews, it’s where most customers shop for books. Reviews you get on Amazon can often be used on other platforms, but no other marketplace engages in free author promotion as extensively and generously as Amazon.

Getting numerous, honest reviews on Amazon should be at the top of your market strategy list. Having the best keywords might help your book turn up in search results, but if you don’t have a slew of reviews, your book will be overlooked or dismissed by a large number of potential readers. High numbers of reviews adds cred to your brand and your talent as a writer .

Amazon also allows authors to give away their book for free for 5 days over a 90-day period (when enrolled in KDP Select). Why is this helpful in getting book reviews? Because it gives you great exposure to potential readers who might pick up your book because it’s free.

This also increases your chances of ranking high in the Top 100 Free Books list, exposing your title to many more potential readers (readers who might very well write a review for it—but watch for my warning further down).

Want to sell more books? Click here to get your free copy of 8 Simple Secrets to Big Book Sales on Amazon

What are amazon’s rules on reviews.

Due to problems with dishonorable people, Amazon has developed tight rules regarding reviews. While these might seem annoying to authors, they serve to protect unscrupulous people from publishing gobs of fake or paid reviews to skew rankings and algorithms.

Here are some of the things Amazon forbids and flags (and may cause your book to be removed): paid reviews, reviews garnered through bribery (you offer something free in exchange for the review), and swapped reviews (arranging with other authors via social media sites to review each other’s books, which usually does not include actually reading said books).

What Are Verified vs. Unverified Reviews

While it can’t be quantified, it’s likely that some potential customers look at how many reviews are “verified” purchases as opposed to unverified. A “verified” purchase means the reviewer bought your book on Amazon, whereas anyone who acquired your book via some other means (purchased elsewhere, given as a gift, a free ARC) will have their review marked “unverified.”

As a potential customer, I don’t pay attention to that. I’m more interested in what the reviewer says about the book. I know that many authors—myself included—send out files of their books to people for an honest review, pre- and post-publishing. So some of those reviews are going to be unverified. But it stands to reason, having predominately verified reviews could positively influence some potential readers. I wouldn’t stress about this.

How To Balance Quantity and Quality

Getting book reviews takes work and time, and the last thing we writers want to do is waste time, spinning our wheels and getting no useful results.

However, it should go without saying that we don’t just want a lot of reviews; we want good reviews. Ones that are thoughtful, detailed, and personal. And that can take time to accumulate.

It stands to reason that having a lot of positive reviews for your book is social proof that you’ve written something worth reading.

If you want to get a lot of reviews fast, and you’re willing to pay, promo sites like Bookbub (there are many!) can help. I’ve gotten up to 50,000 free downloads in one week via a Bookbub ad offering one of my ebooks for free. And that led to a truckload of reviews (not to mention future sales of my book and other installments in my series as a bonus). However, it can also be hard to land such ads, as the competition for slots can be fierce. It’s worth repeated submission, though, for the book review payoff.

Another way to garner reviews is to do some legit giveaways (but, here, you again run the risk of getting some negative or not-so-great reviews because the winner may not generally read or like your genre). Some of the sites writers use to do giveaways are Goodreads , Bookriot , BookishFirst , BookDivas , FreshFiction , and Kingsumo , to list a few.

While it can take some time, researching top Amazon ( Vine ) reviewers can net you some weighty reviews. You can peruse the list of these 1,000 reviewers and find ones who review books like yours (and if they leave a lot of negative reviews, beware). Even if you only get a handful of Vine reviewers to read and review your book, that can be super helpful and influential.

You can Google “free book review sites” and look for ones that promote honest, legal reviews, like OnlineBookClub . Reedsy has a list of 200+ book blogs, updated for 2020, that you can use to find reviewers of your type of book.

How to Get Book Reviews on Amazon: 3 Effective Strategies

You might utilize the above strategies to get a lot of book reviews quickly, but if you’re a writer hoping to build a solid, enduring, and stellar reputation, you’ll want glowing reviews to come in steadily that come across authentic and sincere.

Here are 3 aspects to focus on for the long run:

1. Develop Relationships

One suggestion that I never see mentioned but is one that has served me very well is to attend writers’ conferences. Not only I but many writers I know have gotten endorsement blurbs from some of the most successful blockbuster authors by attending conferences and creating genuine relationships.

Let me emphasize those last three words. If you go around conferences strong-arming famous authors [read: ingratiating yourself], begging them to spend precious hours of their life reading your book and write a glowing review, you are going to be labeled a pesky pariah.

Conferences provide opportunities to rub elbows with these authors, and engaging in sincere and considerate conversation could open the door to a generous and willing heart happy to help out. You may find only one, but that’s a great start!

This is also good advice for any effort to garner reviews—be it from friends, writing associates, or your coworkers at your job. Don’t be pushy or whiny. People who sense your humility and genuineness will be drawn to take you up on your request to read and review. Give it a try!

2. Build Your Mailing List

The best way to get quality reviews is to reach out to those on your mailing list, your social media contacts, and those you’ve sent advance copies to. Ask them in a friendly, non-pressuring way to leave a review, expressing gratitude for their taking the time to read and review your book.

Even if you haven’t finished writing your book, you should get a mailing list started and work on building it. These folks are going to be your most faithful fans and reviewers. Some authors set up street teams (a group of super fans) and get them enthusiastically involved in sharing news about their new release, and once the book is published , they’re usually asked to post their honest reviews right away. With a mailing list, you can share excerpts of your new release and offer an ARC to any who want to read and review. I do this often with my new releases.

Keep these tips in mind:

Don’t bribe, coerce, or cajole.
When you send a copy of your book to a potential reader, thank them and tell them: “Be sure that when you leave a review on Amazon for me, you state that you were given a free copy in exchange for writing an honest review.”
DO ask them to give you an honest review. DON’T threaten them. You’ll make more friends this way, stay out of trouble, and have a clear conscience (reread above section on developing relationships).
Be professional. Remember: there is nothing disgraceful about asking for reviews or blurbs of endorsement for your book.
Provide a choice of epub, PDF, and mobi (Kindle) files. You can save a Word doc as a PDF, and there are free sites online that can convert from one file type to another. I like to put my cover on the first page, and it’s wise to test the file (send the mobi to your Kindle and download a program that can open an epub file (I use Adobe Digital Editions )

3. Encourage Readers to Leave a Review Right after They Read

While Amazon emails customers to leave reviews some days after they purchase anything on their site, a personal encouragement at the back of your book, along with a link (if an ebook), will probably persuade readers to leave that honest review.

This is what I write: “The best way to thank an author for writing a book you enjoyed is to leave an honest review! Click here to post your review of [book title]. Thank you so much for taking the time to let other readers know what you thought of my book.” I put a hyperlink in connected to the words click here (don’t show the very long URL).

If your book isn’t published yet, you will have to wait until you’ve at least got it up for presale (one good reason to use that feature) in order to get your Amazon book page URL. Once you have that, plug in the URL to your request for a review.

Once the book is published, you can use the link that directly goes to the book review page for your book. Here’s how you do it:

Go to your product page once your book is live, click on the reviews button, then scroll down to the bottom and click on “see all __ customer reviews. Click on that link.
Now, grab the URL in the search bar at the top.
Only grab to the end of the numbers and include the forward slash. It should look something like this: http://www.amazon.com/Colorado-Hope-Historical-Western-Romance-ebook/ product-reviews /B00PIAD22K/

Notice that the URL includes “product-reviews” in there. That’s the nice, clean link to your reviews page.

So what happens when the reader clicks that link?

She gets taken right to the top of your review page where there is a nice button that says “write a review.”

Why You Should Never Stop Attracting Reviews

In order to stay ranking high and keep Amazon’s algorithm attention, you’ll need to get a steady stream of reviews over time. That’s why it’s not a great idea to tell all your fans or mailing list recipients to post their review on one specific day. It’s better if they flow in as a stream and not a tsunami.

Don’t run that free KDP promotion during launch week . Offer your book for free one or two days a month, and that will draw in new readers whose reviews will come in over time.

Consider using a free, reputable book review site—maybe one each month—to attract new readers. I recently did a NetGalley promotion (yes, I did pay for that), and netted a lot of readers who downloaded (for free) my book file. NetGalley reviewers are bloggers, librarians, booksellers, educators, journalists, and members of the media. Reviewers give your book a rating and offer feedback. My next step is to contact the reviewers who haven’t yet left a review and politely ask if they would post one on Amazon.

Keep in mind that any reviews you get, you can manually enter them through your Author Central account on Amazon so the reviews will show up on your product page. So no worries about pressuring readers to head over to Amazon to post it themselves. However, these reviews appear on your page’s Editorial Reviews section, not in the usual Amazon review pages (and so won’t be ranked by 1-5 stars or counted as part of your number of reviews).

Go back to your list of book bloggers and review sites. Consider contacting blogs on a weekly basis to accrue new contacts and get more reviews. Keep a chart of who you contact when.

How to Avoid Negative Reviews

Let’s face reality here: you will get negative reviews. But you’re in good company. The most famous, successful authors have plenty of negative reviews. Not everyone will love your book.

The few negative reviews I’ve gotten over the years have mostly been from readers who picked up my book during a free promotion. Some admit in their review “I never read this genre” or “this isn’t my type of book.” Meaning, they wouldn’t have bought my book (which makes me groan and mutter, “So why did you bother reading my book?”).

This is part of the tradeoff with doing free promotions. You will probably get reviews from those who don’t like or understand your genre, and, sadly, you can’t block or forbid them from leaving a review or remove said review. Good news is they probably won’t download your next book during a freebie period.

Here are some ways to fend off negative reviews:

Have your book professionally edited and proofread.
Better yet, have a professional critique of your book before editing to ensure it’s well structured.
Make sure your formatting looks good, for both ebook and paperback. It’s not hard to learn how to format an ebook. Get Mark Coker’s free style book (Smashwords founder). I download Amazon’s templates for paperback and paste all my content in. Or you can hire a designer to help you. But do it right.
Write description copy that accurately describes the genre and story—don’t mislead potential readers. Also, if your book contains “heat” (venturing into erotica) or descriptive violence, warn your reader. It’s the responsible thing to do. And, honestly, you want your target readers to be enjoying your book.
Don’t make promises you can’t keep. This applies to self-help and other types of nonfiction. You might hope your readers will get healed, rich, happy, or successful by following your five-step secret method, but if you guarantee they will get these results, you are going to have some pretty angry customers leaving scathing reviews.
Your book shouldn’t be a thinly veiled advertising platform for other books or services. It’s fine to list some of your other publications or resources at the back of your book, and it’s wise to include an excerpt of one of those other books to entice readers to buy it (and putting in a link to buy is fine). But don’t have promotions and special offers sprinkled throughout your pages. It’s spammy and off-putting.
Did I mention you must have your book professionally edited and proofread?

Getting reviews on Amazon—honest, authentic reviews—will take time and effort, but it’s worth it. As the reviews pile up, you’ll see your sales ranking rise and your book will come up higher in search results.

But don’t forget the big picture: it’s about relationships. Build a fan base of happy readers who love your books. Take the time to master your craft, write the best books you can, take pride in them, and make sure they are professionally edited, with attractive covers and description that accurately describes your content. If you focus on those things and put out the effort, you will have a lot more than just reviews. You’ll have a joyful writing career.

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How to Get Book Reviews on Amazon the Quickest and Easiest Way

Book reviews and sushi restaurants have a lot more in common than you might think. Discover the secrets to getting book reviews on Amazon!

Would you risk getting sushi from a restaurant with a 1-star average and a dozen bad reviews talking about getting food poisoning? Didn't think so.

The thing is, Amazon reviews function the same way. They warn readers about books that might not be worth their hard-earned money or precious time. So, how do you convince someone you've never met that your book is worth taking the chance?

In this blog post, we'll walk you through a ton of budget-friendly and compliant ways for how to get book reviews on Amazon, and skyrocket your sales (and royalties).

Are you tapping into all of Amazon's potential? Check out our free webinar that shows you exactly how one publishing method has already generated a collective $50 million in revenue for thousands of students of all ages all over the world with no publishing or tech experience required.

Why Do Amazon Book Reviews Matter?

A dozen 5-star reviews can usually offset a single bad review, but a single 5-star review won't always offset a dozen negative reviews. It's just the nature of the game and human psychology. We tend to gravitate toward what's safe and comfortable.

Here are some more reasons that a book's review matters:

Credibility and Social Proof

Let's knock the obvious one out of the way. When potential readers are browsing Amazon for a new book to read, they are more likely to choose a book that already has previous other readers. Positive reviews act as social proof and give credibility to your book. They show that others have enjoyed your book and that it’s worth reading.

Sales and Ranking

Amazon book reviews can also impact your book's sales and ranking. Books with a higher number of positive reviews tend to sell more copies. Additionally, Amazon's search algorithm takes into account the number and quality of reviews when ranking books in search results.

Momentum and Feedback

Positive reviews just feel good. They're a good boost to your confidence and can motivate you to keep publishing. Even a negative review can help you improve your work by providing constructive feedback to implement in your future work.

A Breakdown of Amazon's Review Policy and Algorithm

Amazon's review policy is designed to ensure that reviews are genuine and unbiased.

That means they prohibit the following:

Reviews that are fake
Reviews that are incentivized or come from a bribe
Reviews that are written by the author or publisher of a book or their family and friends
Reviews that include profanity, hate speech, and personal information

Note: Violating these policies can result in the removal of reviews and even account suspension.

Amazon's algorithm uses various factors to determine the authenticity and relevance of book reviews. The algorithm considers the number of reviews, the rating, and the recency of reviews as well as the location that the reviews came from. They can typically tell when friends and family are leaving reviews by checking whether you've ever sent each other gifts through Amazon or shared an address.

Most people can get away with one or two close friends leaving a positive or leaving a review too, but is it worth it? For one, it’s unethical. And secondly, it throws off the algorithm. If you wrote a book about bulldogs and none of your friends even have dogs, then they wouldn't be your target audience anyway. Their data would then affect the types of readers Amazon suggests your book to, and this can skew your marketing plans. Just something to keep in mind!

How Many Reviews Is Enough?

When it comes to the number of reviews you need on Amazon, there's no magic number that will instantly turn your book into a bestseller. Good reviews can essentially sell the book for you, so the more positive reviews you have, the better.

A good goal to aim for (and what we teach our Publishing.com students ) is at least 50 reviews for every new book that you publish. This may seem like a lot, but we've found this to be the sweet spot for gaining traction, and this blog post is full of ideas to help you get started.

Another pro tip? The timing of your reviews can have an impact on your book's success. Ideally, you want to have as many reviews as possible around the time of your book's initial launch to help it get more visibility.

Identifying Your Ideal Readers

There's no use reaching out to people who won't get any value out of reading your book. Sure, they may leave you an honest review, but it might not be a good one. Here's what to consider when trying to connect with the readers who are most likely to leave you a positive review:

What genre does your book fall into? You can use Amazon's categories and subcategories to help you identify your genre. Maybe you want to target fans of romance or hobby books, or you want to tap into the children’s book market. These categories will help you when you're looking for various social media groups to connect with reviewers (more on that later).

Keywords are the words or phrases that readers use to search for books on Amazon. By including relevant keywords in your book's title, subtitle, and description, you can make it easier for potential readers to find your book. You can use tools like Google Keyword Planner or Amazon's keyword tool to find relevant keywords.

Demographics

Think about who your book is intended for. Is it for young adults or older readers? Is it for men or women? Is it for people who enjoy a certain type of hobby or interest? If you're publishing children's books, you'll need to remember that the parents are the ones who will be purchasing your book and deciding whether to leave reviews.

How to Ask a Reader to Leave an Honest Review on Amazon

There are plenty of ways to get free book reviews, which we'll talk about here. The best strategy to find reviewers usually comes from a combination of these tactics. So, don't be afraid to experiment and see what method works best for you!

Let's dive right in:

Leverage Your Mailing List

One of the quickest and easiest ways to get reviews is by leveraging your mailing list. That is...if you already have one. Many authors and publishers take the time to create their own websites and collect readers' emails to keep them up to date with their latest book launches.

If you don't have a mailing list yet, you can start building one by offering a free sample chapter or some kind of bonus content in exchange for someone's email address. You can then follow up with emails that have the link to purchase and review your book.

Pro Tip: The more steps something takes, the less likely people are to follow through, so you want to make it as easy as possible for them. Always include direct links so they don’t have to go searching for them!

Email Template to Ask for a Book Review

Need some book marketing inspo? We've got you covered.

Here's a handy email template you can tweak to your style and voice for launch day!

--------------------------------------------------------------------------------------------

Email Subject Line: 🌟 It’s Finally Here! Want to Help Other Readers? 📖

Hey [Reader's Name],

Big news: “[Book Title]” is out today! 🎉 I’m super excited (and a bit nervous) to share this story with you. It’s been quite the adventure bringing it to life.

If you enjoy the read, I’d be over the moon if you could take some time to drop a quick review on Amazon. Your honest thoughts really help—both me and other book lovers.

Here’s how:

Pop over to [Insert Link].
Scroll to "Customer Reviews" and hit "Write a Customer Review."
Share what you think about the book—there's no right or wrong answer!

That’s it! Short and sweet does the trick. 🌟

Thanks a million for your support. It means the world to me, and I can’t wait to hear what you think of “[Book Title].”

Happy reading and happy reviewing!

Cheers, [Your Name]

Connect with Book Bloggers and Top Reviewers

Book bloggers and full-time reviewers can help you get the word out about your book by engaging their audiences.

Here are some tips on how to connect with them:

1. Do Your Research

Not all bloggers and reviewers are the same. You want to target those who are interested in your genre and have a following. Look for bloggers and reviewers who have already reviewed books similar to yours.

2. Personalize Your Pitch

When reaching out to bloggers and reviewers, make sure to personalize your pitch. Address them by name and mention why you think they would be interested in your book.

3. Follow Up

After you've sent your pitch, follow up with the blogger or reviewer. Politely ask if they've had a chance to read your book yet and if they have any feedback. Following up shows that you're interested in their opinion and can help build a relationship for future reviews.

Just be careful not to cross into begging territory. If someone doesn't want to read your book, there are millions of other potential readers out there who might!

4. Be Genuine

When engaging with bloggers and reviewers, be genuine. Focus on their experience rather than the review itself. Be open to their feedback, even if it's not what you were expecting. It can help you grow and connect with future readers.

Pro Tip: The only real failure in the publishing world is giving up!

Create a Call-to-Action Inside Your Book

A Call-to-Action (CTA) is simply a marketing term that means giving your intended audience a very specific action to take. You've probably seen a ton without realizing it, like "click here," "sign up now," or "order now!"

Another simple way to increase reviews for your book on Amazon is to create a call-to-action (CTA) inside your book. This is a message that encourages readers to leave a review immediately on Amazon. By doing this, you're taking advantage of the fact that readers are more likely to leave a review while the experience is still fresh in their minds.

Here are some common locations for CTAs:

Your author bio
In the middle of your book, at a natural stopping point between two chapters
The end of your book

Many authors and publishers include a QR code that takes the readers to a website. This website can be a simple landing page that thanks the reader for their support and encourages them to leave a review on Amazon. Make sure to emphasize the importance of honest reviews and how they help other readers make informed decisions about whether or not to buy your book.

Other CTA tips:

Be clear and concise
Focus on only ONE action you want the readers to take
Use strong action verbs
Offer up your gratitude even if they choose not to take the next step but still took the time to read your work

Create an ARC Team

An ARC Team stands for an Advance Reader Copies Team or Advance Review Copies Team. The idea is simple: You build a dedicated team of people who are ready to give all your new books an honest customer review.

To build an effective Advance Reader Team, start by reaching out to your email list, social media followers, and other fans of your work. Let them know you are looking for readers who are willing to read and review your book before your book is live. Be clear about what you expect from them, including the timeline for reading and reviewing the book.

Once you have built your Advance Reader Team, provide them with a full copy of the book of your book in a format that is easy for them to read, such as a PDF or Kindle file. Follow up with them to make sure they have received the book and are on track to finish reading it by the agreed-upon deadline.

Note: Participating in ARC review methods isn't against Amazon KDP's terms; however, posting your full manuscript online would be if you were planning on making your book available through Kindle Unlimited.

Take Advantage of Social Media

One effective way to use social media is to create a Facebook page for your book. This page can be used to share updates about your book, interact with readers, run ads, and, most importantly, request book reviews. You can also join Facebook groups that are specifically designed for authors and reviewers.

Goodreads is another social media platform that can be used to request book reviews. Goodreads has a large community of readers and reviewers, making it an ideal platform to promote your book and request reviews.

Pro Tip: No one likes spam, so stick to the golden rule. Treat readers how you would want to be treated.

Leverage Free or Low-Cost Book Review Sites

Some popular free or low-cost book review sites include Goodreads, Pubby, and Online Book Club. These sites have large communities of readers who are eager to discover new books and provide feedback.

When submitting your book for review on these sites, be sure to follow the submission guidelines carefully. Some sites may have specific requirements for the format of your book or the information you need to include in your submission.

Remember : Amazon doesn't allow incentivized reviews.

Here's how these platforms tackle compliance:

Pubby operates on a book review exchange model. Authors who join Pubby agree to review other authors' books in exchange for reviews of their own books. This peer-to-peer system is designed to increase the number of reviews without direct financial incentives or specific demands for positive reviews.

This differs from review swaps, where both parties leave a "5-star" review regardless of their true opinions about the work.

Goodreads is a community platform for book lovers. It allows users to leave reviews, rate books, and engage in discussions about books. Reviews on Goodreads are user-generated and are not part of a paid or incentivized system.

Although Goodreads is owned by Amazon, the review system on Goodreads operates independently of Amazon’s review system. Reviews on Goodreads are generally not subject to the same strict guidelines as Amazon's product reviews, but there are still ways to go about asking for reviews ethically and unethically.

Consider Ethical Paid Services to Get Reviews

While it's always best to get book reviews on Amazon organically, sometimes it's necessary to use paid services to get your book reviewed with the attention it deserves and to scale your publishing business more quickly. Ethical services offer legitimate ways to connect with reviewers and get more reviews on Amazon without violating any rules.

A quick word of caution: Some UNethical services may violate Amazon's terms of service by offering to buy reviews directly, so always be sure to do your own research!

Authentic reviews for their services
A proven track record with the genre you're publishing in
Transparent pricing and policies
Access to support (whether through email, chat, or phone) in case you ever need it

Some legitimate services offer a variety of a la carte options, such as running a review campaign or connecting authors with reviewers who are interested in reading their books. Some services may also offer to promote your book to their audience, which can help increase visibility and generate more sales.

Overall, using ethical paid services to get reviews can be a great way to boost your book's visibility on Amazon and get more readers interested in your work. Just be sure to choose a reputable service and always follow Amazon's publishing guidelines to ensure that your book stays in good standing on the platform.

What Are Editorial Reviews on Amazon?

Editorial reviews are essentially "bonus" quotes and reviews housed on your Amazon book page through your Author Central Account . They may be written by professional reviewers, such as book critics and editors, or they may simply be quotes you want to highlight about your books from others.

To get editorial reviews for your book, you can submit your book to publications and websites that review books, or you can hire a professional reviewer to write a review for you. Once you have an editorial review, you can then submit it to Amazon to be published on your book review page.

Editorial reviews can be a great way to get exposure for your book and build credibility with potential readers, but customer reviews are just as important for building out your review page.

Avoiding Fake Reviews and Ensuring Genuine Feedback

Your reviews set the stage for your reputation as a self-publisher.

Here are some tips to avoid fake reviews and ensure genuine feedback:

Seek Verified Purchase Reviews

Amazon marks reviews from customers who have purchased your book on their platform with a “Verified Purchase” label. These reviews carry more weight as they are more likely to be authentic. You can encourage your readers to leave such reviews by reminding them to buy the book directly from Amazon.

Aim for Balanced Reviews

Genuine reviews often provide a well-rounded perspective of your own book. They don’t just heap praises or pile on criticism; instead, they offer a nuanced view, discussing various aspects like plot, characters, writing style, formatting, and pacing. Be on the lookout for reviews that offer specific, balanced insights into your work.

Stay Alert to Fake Reviews

Be cautious of reviews that may not be legitimate. These can be overly effusive or excessively negative, exhibit repetitive language or phrasing, or appear in an unnaturally large number within a short span. Amazon allows you to report suspicious reviews by using the “Report Abuse” option.

Sabotage is rare, but it does happen. If you suspect that a competitor has given you a false review, flag it and keep moving forward. You can rest easy knowing that you’ve put in the work and you’re running your publishing business from a place of integrity.

Foster Authentic Engagement

Encourage genuine feedback by interacting with your readers. Express gratitude for their reviews and engage with their comments. Addressing their thoughts and concerns not only shows your appreciation but also demonstrates your commitment to putting out quality content.

Although you cannot respond directly to Amazon comments, you can interact with your mailing list and social media following.

Optimize Your Book Launch for Reviews

Getting book reviews on Amazon is crucial for book sales, traction, and visibility.

Here are some tips to help you get the most reviews from your book launch.

1. Set a Launch Date

Setting a specific launch date helps you plan your book launch, coordinate your promotion plan with your publishing team (if you have one), and start your PR campaign two to three months before the launch date. It also enables you to coordinate book signing events with local bookstores three to four months before the launch or publication date.

Pro Tip: Some niches are more profitable during particular times of the year. See what your competitors are doing to get a better idea of what works and what doesn't.

2. Create a Pre-Launch Checklist

Creating a pre-launch checklist helps you explore your book launch to-do's at a glance. It might even include a marketing and PR plan tailored to each social media platform.

3. Stay Up to Date with Amazon's Review Guidelines

It doesn't hurt to check Amazon's guidelines every quarter or so to make sure there aren't any updates that might impact your plans. The truth is this industry is constantly changing—especially as AI becomes more and more common!

4. Don't Be Shy Asking for Reviews

Asking for reviews can be uncomfortable at first, but this is just another one of those skills that take time and practice, like strength training and weightlifting.

5. Think Outside of the Box

You're in charge when it comes to marketing your Amazon book , and within reason, the sky is the limit. Virtual events like Q&As can help your audience get to know you, but there are thousands of other ideas out there to help your book stand out in a crowded market.

Here are just a few:

Collaborative Storytelling Event : Host an online event where readers contribute to a live, interactive storytelling session based on your book's universe.
Interactive Web Series : Produce a short web series or interactive videos that explore your book's characters or setting, inviting audience participation.
Flash Fiction Contest : Organize a writing contest where participants create short stories inspired by your book, with the best entries featured on your website.
Podcast Series : Launch a podcast discussing themes, background stories, or characters from your book, possibly including guest speakers or experts.
Themed Cook-along or Craft Workshop : If your book involves unique cuisines or crafts, host a live cook-along or crafting session teaching these skills.
Charity Event Partnership : Tie your launch to a charity event, where aspects of your book's theme help raise awareness or funds for a relevant cause.
Book Playlist Release Party : Curate a playlist of songs that captures the mood of your book, hosting a listening party with discussions about how each song relates to the story.

Publishing.com's Student Reviews

Which of the following types of people have found success with publishing?

A) Grandmas and grandpas who weren't necessarily tech-savvy but wanted to find a way to supplement their retirement

B) Stay-at-home moms and dads who wanted to find a way to make money without missing out on any of their children's milestones

C) College students who wanted to find a way to stop drowning in student loan debt

D) All of the above

The Publishing.com team has earned a verified review average of 4.8 out of 5 stars on TrustPilot , and the answer is D! All of the above!

Here's what some students had to say:

If you're looking for a sign to take that first step, it's this!

Just head over to our free beginner-friendly webinar to see the exact formula that can completely transform your schedule and income and bring you the freedom you crave!

Happy publishing!

FREE WEBINAR

Amazon Book Reviews: How to Get Book Reviews on Amazon for Free

When it comes to Amazon book reviews, they are necessary to proactively market your book.

There’s almost nothing as important as Amazon book reviews when it comes to generating consistent book sales month after month and creating an effective book marketing strategy.

It’s not enough to publish your book and hope reviewers will find you. They almost certainly won’t. You need to work hard to find them and convince them to review your book.

But even that isn’t enough!

If you go about getting Amazon book reviews the wrong way, you risk incurring the wrath of Amazon. Your book will sink before it ever stood a chance of succeeding.

Related: Amazon Self-Publishing

So how can you get the Amazon book reviews you need in an ethical and effective way?

We’ve gathered together everything you need to know.

This guide to Amazon book reviews covers:

Why are amazon book reviews important, how many book reviews do i need on amazon.

How to get your book reviewed on Amazon

Can I review my own book on Amazon?

Book review services , can i contact the top reviewers on amazon.

Does Amazon support editorial reviews

Guidelines for Amazon reviews

Why does amazon remove book reviews.

If you’re new to the world of self-publishing , it might be unclear why there is so much importance placed on getting Amazon book reviews.

After all, if you create a good book, produce an attractive cover, and write a catchy description, shouldn’t that be enough?

As much as we might see our book as special, Amazon won’t.

At least, not at first. And neither will the vast majority of book browsers.

While the benefits of self-publishing are well-known, there are also some challenges you need to overcome in order to experience success.

One such challenge is the abundance of books released on Amazon.

The vast majority of books are lost amidst the noise. New titles are added to Amazon every few minutes, and there are endless titles already available.

What does this mean for you?

If you want to see your book reach the right readers, you need to do everything in your power to get it in front of them.

One of the most powerful ways to do that is by ensuring your book has reviews.

A lack of Amazon book reviews harms your book’s prospects in two ways.

First, a book without reviews is unlikely to even get noticed by the vast majority of book browsers.

Second, even if people do somehow stumble across your book, they are unlikely to borrow or buy it without a credible number of Amazon book reviews.

Here are the benefits to make your reviews worth it:

Trust. Book reviews are especially important when you’re just starting out as an author on Amazon . Put yourself in the shoes of a customer. Why should they trust your book? They almost certainly haven’t heard of you. Reviews overcome this problem. When people see that others have been helped or entertained by a book, it gives them the confidence they will experience the same result.
Algorithm. Amazon is famous for having one of the most powerful and effective algorithms out there. The company explores and experiments with every possible way to get customers to spend more. Reviews are a huge signal to Amazon that your book is worth promoting. Without a respectable number of Amazon book reviews close to the time of launch, your book will miss out on the immense power of Amazon’s promotional machinery.
External promotion. There are plenty of promotional services out there willing to help introduce your book to readers who are likely to benefit from it. However, most of them require you to have a certain number of positive reviews before they will even consider your book. You can also promote this on your author platform .
Feedback. Reviews are also a valuable source of feedback on your work. Yes, even the negative ones! You can get a sense of what readers did and did not like about your book and take this feedback on board for your future releases.

When it comes to success on Amazon, it’s almost impossible to overstate just how important reviews are.

Now that you know the benefits of reviews for your book, let’s take a closer look at exactly how to get them.

Getting people to take the time to review your book isn’t always easy, especially when you’re new to the self-publishing scene.

Given the difficulty of getting reviews, it’s natural to wonder just how many you need.

No matter what people might say, there is no magic number that you need. It varies from book to book.

However, there are some proven principles and guidelines you can use to inform the number of reviews you aim to get.

Check competing books. Take the time to check out other books that your ideal reader might be interested in. For example, which books rank for your keywords? Which books are selling well in your intended categories ? Try and look for books of similar stature to your own. How many reviews do they have? How many would you need to seem respectable in the eyes of a buyer choosing between your book and a competing title?
Aim for 10 minimum. 10 reviews seems to be the number that starts to move the needle for a lot of authors. When you’re putting together your initial strategy, make 10 book reviews the minimum number you aim for.
20 is ideal. If you’re capable of proactively getting 10 people to leave an Amazon review of your book, you’re more than capable of getting 20! Just double down on what you’re doing. We’ll explore exactly how shortly.
Don’t go overboard. After a certain number of Amazon book reviews, you’re unlikely to experience much extra benefit. The effort needed to seek out reviews is not commensurate to the benefits you will experience. Also, after getting a large number of reviews, buyers are likely to review your book of their own accord. You won’t need to seek them out. 30-50 reviews is a good guideline here, but a lower number may suffice depending on the books you are competing against.
Your promo strategy. Many authors make book promotion sites or services an integral part of their Amazon book marketing strategy. If you have a particular promotional site you want to be featured on, you’re probably going to need a certain number of Amazon book reviews to be eligible.

Even though there isn’t a particular number of Amazon book reviews that’s right for every book, there’s definitely a number that’s right for yours.

Use the above ideas to find it and make this a target you strive to hit.

Sadly, no. Some authors might think it’s a good idea to review their own book to get some initial momentum going for their Amazon book reviews, but that’s against the rules specified in Amazon’s Guidelines .

How to get Amazon book reviews

So how should you go about getting the reviews you need for your book to succeed?

Seeking out Amazon book reviews in the right way isn’t just a matter of doing what’s likely to get results.

It’s also a matter of respecting Amazon’s rules and regulations. If you fail to do so, you run the risk of having your reviews removed.

If you’re unsure of how to get the reviews your book needs, here are some effective techniques.

Set up a review plan prior to launch. A lot of authors learn the hard way that you can’t leave Amazon book reviews to chance. You need to have a clear plan in place way ahead of your book launch . This should involve a clear approach to hit your review target number as close to the time of your book going live as possible.
Reach out to existing readers. Do you have an email list of readers? Have you written anything in the past? Even if you don’t have books out, do you have a blog with readers? Could you leverage your author network to promote your book to another writer’s fans? Existing readers, either your own or another author’s, are a great potential source of Amazon book reviews.
Use social media. While social media is a valuable source of potential reviewers of your work, you should approach it with caution. If Amazon’s algorithm deems you to have a close connection with people on social media, their reviews of your book may be removed. In spite of that, it’s still worth utilizing options such as Facebook reading groups, relevant hashtags on Twitter or Instagram, visual platforms like Pinterest , and even Tik Tok if you have a younger audience, to seek out people who might be interested in your book.
Consider offline readers. Most authors will focus their review approach on the online world. By seeking out book clubs, library groups, and other interested communities offline, you open the door to a rich source of potential reviewers that many other authors aren’t aware of.
Create a launch team . One of the easiest ways to get reviews at launch is to have a big launch group on your side before your book ever drops on Amazon KDP. I recommend having a team of around 100 people who will reach an advanced reader copy in exchange for their authentic review. That way, when your book launches, you can have tons of Amazon book reviews straight away. If you aren’t sure how to build a launch group, there are companies that will help you put one together. At selfpublishing.com, our Elite Package guarantees your first 100 authentic Amazon book reviews.
CTA in your book. There’s no harm of asking for Amazon book reviews within your book itself. You can also include a link in the ebook version to make it as straightforward as possible.

Be aware that by asking for Amazon book reviews in any of the ways mentioned, you are seeking something of value from them. To make them want to take the time to help you, you need to frame your request in the right way.

Related: Amazon Book Description HTML: Making Words Look Better

Instead of coming across as self-serving or even desperate, why not base your review request around:

Feedback. If people respect your work they are likely to want to help you out as an author. If you make them feel like their feedback is valued, you are more likely to get a review.
Helping other readers. Another angle to take is appealing to a sense of community among readers. Rather than making your request for Amazon book reviews about yourself, make it about informing fellow readers about a book that might benefit or entertain them.
A promotional price point. It’s human nature to love a good deal. By emphasizing your book being offered at a low price point for a limited time, you tap into the psychological appeal of both value and scarcity, making it more likely that people will see it as worthwhile to review your book.

Combining the right sources of potential Amazon book reviews with the right type of request is the best way to get your book the review score it needs.

As well as seeking out relevant readers by yourself, a range of professional book review services exist.

While this can form a valuable part of your overall approach to Amazon book reviews, you need to be careful.

Amazon is known for being incredibly strict about people selling reviews. Many people on Fiverr have experienced this firsthand!

The Amazon review guidelines are elaborated on a little later in this guide, but as a general principle, always avoid paying for a review directly. That includes offering a gift of some type.

Instead of paying for a review on Fiverr, consider using one of these services:

Goodreads book giveaways
Rainbow Book Reviews

If you’re considering paying for a review service, make sure to check both of these two things before investing your money:

Compliance. Ensure any review service you’re considering is compliant with Amazon’s rules and regulations. Otherwise, you risk losing your money, having the review removed, and possibly even worse consequences if Amazon feels you’re being particularly underhanded.
Results. Check out what kind of results a review service promises, and what kind of success they’ve had in the past. Have they produced good results for books similar to yours? What kind of ROI can you expect?

Book review services can be a valuable way to help your book get the momentum it needs. Just make sure you’re dealing with a reputable and effective service provider.

No, the top Amazon reviewers are no longer available.

In the past, a popular way of seeking Amazon book reviews involved trying to find and contact the top reviewers on Amazon.

This may have worked well back in the day, but it’s not really something to pursue in the here and now.

The top Amazon reviewers no longer have emails available to reach out to. Even when they did, the odds of having a top reviewer take the time to check out your work was pretty slim.

Does Amazon support editorial reviews?

What exactly is an editorial review, and why does it matter for your book?

So far, we’ve talked about customer Amazon book reviews, which are exactly what they sound like. A customer reads your book and leaves their opinion. If they purchased it from Amazon, this would count as a verified review.

The other type of review to utilize is the editorial review. This involves a trusted source such as a magazine or publication giving their take on your book.

While editorial reviews aren’t included in your book’s review score and don’t show up with the customer reviews, this is actually a good thing.

Some of the main benefits of editorial reviews are:

They won’t get lost in the middle of the (hopefully) large number of customer reviews your book has
You can add them to your Amazon Author Central page
You are allowed to leverage your connections as Amazon can’t remove these in the way that they can remove customer reviews
A reputable publication or individual may carry more weight in the mind of a potential book buyer than an unknown customer reviewer

There’s no denying the value of editorial reviews, but think of them as icing on the cake.

Make customer reviews your priority, at least initially, as they will move the needle in terms of the Amazon algorithm.

Spend some time around the indie author community and you’ll come across some fairly angry writers.

A common source of frustration is the seemingly ever-changing Amazon review rules.

In reality, the Amazon review guidelines aren’t as bad as you might have heard.

You can check out the full picture here , but some basic principles include:

You can’t pay for Amazon book reviews. It’s absolutely prohibited to exchange money for a review of your book.]
You can’t ask for conditional reviews. Although it’s completely fine to ask for someone to review your book, you cannot request they review it in a certain way. Asking for an honest review is the best approach.
You can’t review a rival book. If Amazon feels someone is negatively reviewing a rival product of any type, they will remove that review.
You can’t rely on friends and family. Amazon states that reviews from close personal connections are not allowed. This can involve being friends with people and interacting on social media.
You can’t offer gifts. It’s not permissible to over an Amazon gift card or anything else whatsoever in exchange for a review. You can offer an ARC of your book but that’s all.

While it’s definitely worth respecting the Amazon review guidelines, try not to worry too much. As long as you’re operating from a place of good faith, the worst that will happen in the majority of cases is Amazon will remove some of your reviews.

Amazon Book Reviews: Tactics For The Amazon Algorithm Infographics

Amazon can remove reviews for violations of any of the guidelines mentioned above.

However, some of the most common reasons for a review to be removed are:

You have reviewed your own book
Someone with the same address as you has reviewed your book
A reviewer has attempted to leave multiple reviews of your work
The review is obscene, defamatory, or otherwise unacceptable
The reviewer is a customer who has spent less than $50 on Amazon
The reviewer appears to be a spammer who leaves too many reviews in a short space of time
You have reported the review to [email protected] and Amazon agrees it is unacceptable

Having some Amazon book reviews removed is a fact of life for most authors. Although it might seem frustrating, try and see the system as being in place to preserve the integrity of the entire process.

We hope you’ve found this guide to the dos and don’ts of Amazon book reviews useful.

If you have any tips on getting Amazon book reviews ethically, or warnings about Amazon’s rules and regulations, feel free to leave a comment and help your fellow authors out.

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Table of Contents

Why Do Book Reviews Matter?

How many reviews do i need, editorial reviews, how to get amazon book reviews, how to get reviews for your book on amazon.

feature image reviews above amazon app on phone

What good is writing a great book if no one knows that it’s worth reading?

That’s where book reviews come in.

Reviews matter. They’re a key influencer of buying behavior and provide important social proof even to non-buyers.

Just think about it: how many times have you bought a book without looking at the reviews? I can’t speak for you, but I always read at least a few reviews of every book I buy.

So how do you get more? Most important, more good reviews?

Lots of people are trying to make money off Authors’ confusion in this area, and giving out terrible, deceitful advice about getting reviews (and a few straight up scams).

That’s why I wrote this blog post.

In this guide, I’ll walk you through everything you need to know about getting reviews effectively and ethically, especially on Amazon .

If you’ve put in the effort to write a good book, then it’s worth taking the time to get honest feedback from your readers.

Quick note: I said “a good book.” All of my advice assumes you wrote a good book. I’m going to teach you how to get honest reviews, so if your book is not good, my suggestions will backfire. You’ll get reviews, but they won’t be ones you like.

1. Credibility & Social Proof

Imagine that you’re going out for a nice dinner, and you have a choice between two restaurants. One of them has two Michelin Stars, received glowing reviews on Yelp, and even has reviews on Google Maps.

The other restaurant looks nice from the outside, but it doesn’t have a website, and you don’t know anyone who’s been. You know nothing about the chef, and your only guideline for the food comes from the very basic menu posted outside the door.

Which restaurant are you going to choose?

Books work the same way.

If you had to choose, would you buy the book with 50 5-star reviews, or would you buy the one without any reviews at all?

People want to read books other people have read. If a book has a solid number of reviews, a strong blurb, and plenty of customer feedback, it’s going to do better.

Reviews are social proof. Proof that you have something to say, that you have the chops to say it, and that you can be engaging while you say it.

A book without reviews isn’t necessarily a bad book, but it also won’t have the same appeal as a book that consistently gets rave comments.

2. Influence search algorithms

You know what the third biggest search engine is?

Google is first, YouTube is second, and Amazon is third.

When people use Amazon, what they see first is determined by Amazon’s search algorithm…and reviews are a very important part of that algorithm.

Most of our authors write books not just to sell copies, but to use as a tool to market themselves . If this is the case for you, then people searching for your book topic are very important.

The better your ranking , the more likely it is that people will find your book. And the more likely it is that people find your book, the more likely you are to sell it.

3. Drive sales

Reviews won’t automatically make you a New York Times bestseller , but it will make your book more visible to potential readers.

Every review boosts your rankings, emphasizes your credibility, or entices potential readers.

And good reviews drive sales. Think about it–when you go to buy a book, what is the first thing you do?

Read the reviews.

The more reviews you can get—assuming they are good—the better. Lots of reviews are strong social proof a book is popular, and popular books sell.

For a minimum, you should try to get 20 reviews within the first two months after your book release date. That shows your book has traction with real readers.

At around 50 reviews, you are probably good to go. Around that point, you have solidified the book as reputable and should continue to generate reviews.

A Note Before We Start: Don’t Try to Cheat Amazon

Amazon is savvy. Their algorithm is no joke, and if you try to cheat them, you will get caught. They actively look to find and remove any review that is not a real review written by a real person–and they’re very good at it.

Amazon also has a zero-tolerance policy for any review that is designed to mislead or manipulate customers. They’re not shy about removing reviews that violate that policy.

Here’s a list of things to avoid:

You can’t pay for reviews. This includes cash or giving reviewers a free or discounted product.
You can’t offer reviewers gifts in exchange for reviews.
You can’t exchange positive book reviews with other Authors, so don’t head to Facebook or Twitter to find review swaps.

This may seem pretty restrictive. After all, don’t most of us rely on business associates, friends, and other members of our networks to sell books? And what about giving away free review copies? Does that violate the promotional terms?

Well, there are a few caveats .

You can give away free or discounted books to potential reviewers, but you can’t tell them what to write. If they hate it, they have to be able to rant and rave to their heart’s content.

That’s why I said earlier that you have to write a high-quality book. Any free copy you give away has to be given with no strings attached.

Most of this information applies to customer reviews, but they aren’t the only kind of reviews on Amazon.

Editorial reviews are either written by Amazon editors or they come from established publications like Publisher’s Weekly or Kirkus Reviews. Official book endorsements also fall under the category of editorial reviews.

Let’s say that you are a physical therapist, and you have a colleague who is very well known in the field. If she likes your work, it would probably be better to ask her for an editorial review. That way, when people look at the Amazon listing, her review will be front and center. It won’t be buried in the middle of 45 other reviews.

Editorial reviews aren’t subject to the same kinds of restrictions as customer reviews. It’s still not ethical to pay someone to give you a review, but you can and should make the most of your connections to get these.

Step 1: Set-up For Success: Ask for Reviews In Your Book

The easiest way to get book reviews is to ask for them. What better place to do that than in the book itself?

Usually, it’s best to include a short, direct review request towards the back of the book, since good reviewers tend to read all the way to the end.

Few people realize how important book reviews are to Authors. There are probably many people who enjoyed your book and would be willing to write about it if you give them a little nudge.

There are unethical ways to ask, and you should avoid them.

For starters, don’t say, “If you really loved my book, please leave a review.” I know that Authors say this all the time, but it’s presumptuous. It’s like telling someone that their opinion doesn’t matter unless it’s glowing.

People leave reviews because they want to express their feelings. Those feelings might be more complicated than, “I adored the book.” Of course you want positive reviews, but you also have to leave space for readers who enjoyed the book but are reluctant to call it the best thing they’ve ever read.

It’s better to ask readers, “I’d love to hear your honest opinion.”

Here’s another thing to avoid: Don’t ask readers, “Can you take a minute to review my book so I can sell more copies?” This comes across as desperate.

Other people typically don’t care how many books you sell. They need a better reason to take the time to write. Try framing your request around the impact that the book had on them and the impact it could have for others.

Here’s an example: “Did this book help you in some way? If so, I’d love to hear about it. Honest reviews help readers find the right book for their needs.”

Step 2: Ask Your Network for Reviews

One of the most effective ways to get reviews is to set up a launch team .

To do this, put together a list of people who would immediately do a favor for you. You want to aim for 30-50 people.

One month before the book release, send this team a copy of your book so they can read it in advance. It’s easiest to email the book as a PDF, along with a short call to action. Here’s a sample:

Hello there!

I’m excited to let you know that my new book, [Title], launches on [date]. It’s been an amazing journey to get it completed, and I’m excited to finally share it with the world.

If you’re receiving this email, it’s because you’re someone I trust enough to (a) send a free copy of the book to in advance and (b) ask that you leave an honest review when it goes live.

Early reviews are the single most important factor in determining if a book succeeds, so I’m incredibly thankful for people like you who I can rely on to leave one.

No action needed yet. Attached is your free PDF of the book, and I’ll follow up when the book launches with a reminder to leave a review.

Thanks so much for your support. I deeply appreciate it.

Just before the book launches, use KDP (Kindle Direct Publishing) to discount the e-reader version to 99 cents for the week of the book launch.

Then, follow up with your team, asking them to leave a review. You can highlight certain things that you would like reviewers to mention, but again, it’s good to emphasize that you want their honest opinion.

Also mention that your book is 99 cents, so if they’re feeling generous, they can buy a copy so their review will be verified. A verified review means that the writer purchased the product through Amazon, and they didn’t receive it at a deep discount. These matter more for your Amazon ranking.

Here’s a sample email: Hey [Name],

The day is here! My book, [Title + GENI.US link], is finally live on Amazon.

I have one simple ask:

If you were able to look at the book and enjoyed it, can you leave a short review?

Reviews should only be 1-2 sentences and should take about 30 seconds to leave (and would make a huge difference for me). If you can’t come up with one, here are some examples:

[Insert example review]

Finally, I wanted to give you a heads up that Amazon can sometimes block or remove reviews if they deem our digital relationship too close, or if your account is too new. This is few and far between so I’m sorry if you run into this and thank you all the more for your support!

Thanks so much for your help! I can’t thank you enough.

Best, [Author]

As you can see, this email alludes to Amazon’s “family and friends” rule. Most book reviews and sales come from word of mouth, and you will of course be asking your network for support. The key here is that you aren’t forcing or bribing people to give you good feedback.

Step 3: Set Up Your Assets to Remind Your Network

Social media is a great way to remind your network that your book is ready to be reviewed.

Use Twitter, LinkedIn, Facebook, or whatever social media assets you have to keep your book present in people’s minds.

For example:

Pin a tweet requesting reviews at the top of your Twitter feed
Add the book to your email signature
Put your book in the header of your Facebook and Twitter profiles

Step 4: Reach Out to Authority Reviewers & Top Reviewers

Amazon has a list of top reviewers who are enthusiastic and authoritative about certain areas. If you notice that someone consistently reviews books in your field, they might be a good person to reach out to.

Be cautious about contacting too many top reviewers, especially if your book isn’t in their realm of interest. No one likes spam, so only reach out with good reason.

You have to know your audience , so look at book bloggers who might have some knowledge in your area or podcasters who might be interested in your book’s topic.

Alternately, you could use a site like BookRazor to find people interested in your book. If you send them a free copy, they agree to follow up with a review.

Be aware though: cold calls have a high failure rate. We haven’t found this method as effective as tapping personal networks.

Step 5: Don’t Ignore Negative Reviews

It’s highly likely that, at some point, you will get a negative review . This is just a fact of life.

One thing to keep in mind before you get upset is that bad reviews aren’t always a bad thing. Books that only have 5-star reviews often don’t seem credible. Bad reviews can actually convince people that your other reviews are real.

There are many ways to deal with negative reviews:

Ignore it. There’s no upside to responding to toxic people.
Answer it…but be careful. Responding can be a double-edged sword. Respond in a way that addresses the issue without coming off as defensive.
Admit it hurts to receive a bad review, then move on.
Keep things in perspective. Don’t give negative reviews more weight than positive ones.
Consider if the negative comments have any lessons for you.
Try to get Amazon to take down the review if it doesn’t comply with their guidelines. They probably won’t remove it unless the person has been fraudulent or crude.

BONUS Step: Use Paid Services

Okay, I know I said that you shouldn’t use paid services. But what I meant was, “Don’t use paid services to directly buy reviews.” That’s cheating the system, and scamming Amazon isn’t a good idea if you’re trying to be a legitimate Author.

But there are paid opportunities that you can use to get the book into potential reviewers’ hands in an ethical way.

Goodreads is a social media site for book lovers. Their book giveaways are a good way to increase exposure and create hype. Goodreads requires participants to add the book to their wish list, and they also remind winners to leave reviews. They offer several packages at different price points, depending on how many promotional options you want.

BookBub features discounted books in their daily newsletters, which have more than 10 million subscribers. You can pay to have your book featured, or you can buy ad space in the newsletters. The pricing depends on how deep the book’s discount is.

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How to Get Reviews on Amazon in 2024 – 7 Proven Methods

Brian Connolly

March 5, 2024

How to Get Reviews on Amazon in 2024 – 7 Proven Methods

In 2023, online shopping was a lifestyle mainstay: 57% of consumers shop on Amazon at least once per week, and 61% of consumers say they’re influenced by the product with the best ratings and reviews.

We know reviews are a key influencer in consumer decision-making and how much sellers value them. In fact, one of the most common Amazon seller challenges is getting product reviews. That’s why we’re providing the latest on how you can earn more for your business in 2024.

Product reviews can make or break a new Amazon FBA seller. According to our Consumer Trends Report , the majority of consumers are influenced to purchase a product that has the best reviews and ratings. When you launch a product this year, it’s important that you know how to get reviews on Amazon — and how to get them quickly and within Amazon’s ToS .

In this article, we’ll cover the seven most effective ways to get product reviews on Amazon. This includes Amazon programs and features, as well as off-Amazon strategies that third-party sellers can use to seek and gain reviews.

Important: As of this writing, all of the methods listed below are viable ways to get product reviews and do not violate Amazon’s terms of service.

How to get reviews on Amazon in 2024

Gaining new reviews on your listings is hard but not impossible. Let’s go over seven effective ways to grow your review count on Amazon!

1. Use Jungle Scout’s Review Automation feature

This feature inside Jungle Scout is the easiest way to request reviews from your Amazon customers . Jungle Scout’s Review Automation feature takes a “set it and forget it” approach to earn product reviews.

This first-of-its-kind, Amazon ToS-approved feature sends automated review requests to customers who have purchased your product. While you can manually request reviews in bulk with the Jungle Scout Chrome Extension , this in-app tool streamlines the process by automatically doing it for you. It eliminates the tedious task of manually requesting reviews from buyers in Seller Central so you can save time, and invest it back into your business.

You can easily see the status of review requests and track how much time you’ve saved on your Review Automation dashboard. Never miss an opportunity to earn a review — simply turn on the feature, and you’re good to go.

Review Automation also allows sellers to skip review requests for orders or specific products, delay review requests for orders, and create a more detailed and customizable order table.

Skipping

If you do not want Review Automation to send a review request for a specific order or product, you can turn on the skipping feature, and review requests will not be sent.

Skip Review Requests for Orders : The ability to skip review requests for specific orders based on the user settings. The user can select an Amazon order ID and Review Automation will not send out a review request.
Skip Review Requests for Products : The ability to turn off review requests for a specific product or products. Select the ASINs that don’t require a review request.

Review requests will not be sent for the order if it contains a product whose product settings are set to “Do not send review request.”

Delaying

The delay feature allows sellers to customize when review requests are sent out. These time delays can be set at three different levels.

Marketplace : Change the send time for all ASINs and orders in a marketplace.
Product : Change the send time for all orders of a specific product.
Order : Change the send time for an individual order.

This feature can be very useful for products that need more time for a consumer to use and evaluate, such as a bottle of daily vitamins. If a review request is sent the day after the vitamins are delivered, the customer will not have had enough time to use the product and evaluate how it has worked for them.

Informing

This feature makes it easier for sellers to customize the Review Automation dashboard. These new widgets provide more insight into how many reviews are getting set out and provide a more accurate estimate of how much time you are saving with the tool.

Redesign of the Order Table : New columns added showing the orders, product name, and images
Request Canceled : Seller cancels the review request for an order
Scheduled : Scheduled to be sent
Request Sent : The review request was sent for the order
Amazon Issue : When there is any syncing issue, Review Automation will try to resend the request three times
Refunded Order : If an order is refunded, a request will not be sent
*If the product is outside of the 5-30 day window
Bulk Operations : Change the request status of orders in bulk
Filter by Status : The ability to filter the results in the table based on status
Updated Widgets : Shows important stats related to reviews (Time Saved, Request Sent, etc.)

Jungle Scout subscribers can also take advantage of other multiple tools that enable you to get more Amazon reviews .

The Review Automation tool is available through the Jungle Scout Suite and Professional plans.

2. Use Amazon’s “Request a Review” button

Amazon’s “ Request a Review ” button allows you to manually request reviews for each of your orders in Seller Central within four to 30 days of purchase.

This is an incredibly powerful feature that can exponentially increase your chances of receiving a review.

Here’s some proof: Prior to the release of the “Request a Review” button on March 8, 2020, the average review increase for orders was 3.6 reviews. For 94.7% of sellers who used “Request a Review” after it was released, the average increase jumped to 25.9 reviews. That’s a massive difference!

Of course, going through each and every order to click the “Request a Review” button can be tedious and time-consuming. This is where Review Automation and our next solution come into play.

Bulk Request Review

If you have Jungle Scout’s Extension , you can request reviews for your Amazon FBA orders in bulk, rather than sending a request for each individual order.

On your Amazon Seller Central order page, click on the button for Jungle Scout’s Extension . It will then open and ask you to add additional permissions. Once you agree to the permissions, a new “Request Reviews on This Page” button will appear on the far right on your orders list. When the requests are done sending, the button will change to say “Finished Requesting Reviews.”

Select a date range (we recommend between four and 30 days as that is the time period during which Amazon allows you to request reviews) and click the button. Amazon will then automatically send review requests to all of the orders on that page that qualify for the “Request a Review” button.

You can also submit individual requests without clicking on the orders. That way you won’t have to go through each individual post.

Bulk Requests in the Extension is available with all Jungle Scout plans .

3. Enroll your product in the Amazon Vine Program

Amazon’s Vine Program is open to sellers who have Amazon brand-registered products and fewer than 30 reviews.

In the Vine program , a seller submits 30 units of inventory. Vine reviewers receive the product for free, test the product out, and write a review.

In many ways, it is similar to the incentivized review programs banned by Amazon in late 2016. The only difference now is that the reviewers in the program are being vetted by Amazon.

According to Amazon, “25% of reviews received occur within 5 days of the order, while 99% of reviews received occur within 35 days of the order,” so (naturally) this is a game-changer, as it helps newly registered products get reviews fast.

Amazon Vine does have an enrollment fee but the actual fee depends on how many units you enroll.


1-2	$0
3-10	$75
11-30	$200

If your product does not receive any reviews within 90 days, you will not be charged an enrollment fee.

4. Use third-party automated email responders

In addition to Amazon’s internal automated responder, many sellers use third-party responders to send messages through Amazon’s seller messaging system.

It’s important to note, however, that Amazon limited the quantity and types of messages that can be sent via its Seller Messaging System. From Amazon :

“You may send proactive Permitted Messages for the following reasons: resolving an issue with order fulfillment, requesting additional information required to complete the order, asking a return-related question, sending an invoice, requesting product review or seller feedback or both, scheduling the delivery of a heavy or bulky item, scheduling a Home Services appointment, verifying a custom design, or any other reason where the contact is required for the buyer to receive their purchase.

“Permitted Messages do not include any of the following message types (in many cases we are already emailing customers with this information on your behalf):

Order or shipping confirmations
Messages that say only “Thank you” or that you are here to help if buyers have any problems
Marketing or promotional messaging, including coupons
Language that either incentivizes or persuades the buyer to submit positive product reviews or seller feedback, including by offering compensation, money, gift cards, free or discounted products, refunds, rebates or reimbursements, or future benefits
Language that requests removal or an update of an existing product review
Language that requests a product review only if they have had a positive experience with the product
A repeat request (per order) for a product review or seller feedback”

Basically, you can only send permitted messages to request for a review/feedback or where contact is required. You can no longer send shipment updates, thanks for ordering, etc.

5. Create a contact list for emails

Since the seller messaging system and third-party automated responders have become limited, you will need to find other ways to communicate with your shoppers.

Remember: as long as they’re buying your products via Amazon, they’re Amazon’s customers. To get past this hurdle, you will need to build your brand off Amazon, and one of the best ways to do that is by building your own email list.

Thankfully, there are a number of ways to create an email list. You can build one through social media . Or you can create a blog that asks for people to subscribe. Once you have a mailing list, you can request reviews from those who have purchased from you.

6. Utilize product inserts

Easily, the most popular way to encourage shoppers to leave product reviews on Amazon is through the use of product inserts . Many sellers insert a card into their packaging, asking shoppers to leave a review.

However, product inserts have recently caught the attention of Amazon. They’ve noticed that some sellers have been breaking the “guidelines” described in the “Don’t forget to follow the rules” section of this article.

The example picture below is against Amazon’s terms . You cannot divert negative reviews or tell people to email you instead of leaving a negative review.

Here are some best practices for product inserts:

Ask for product reviews, but remain neutral . Telling people to leave you a five-star review — or even showing a picture of five-stars — is against Amazon’s guidelines.
Give useful information about your company and product, such as tips on how to use the product correctly.

Never ask a customer to contact you outside of the Buyer-Seller Messaging platform in Seller Central. Good customer service goes a long way toward preventing negative product reviews.

7. Mitigate negative reviews

You can mitigate poor reviews of your products proactively by ensuring that your product is top-notch and worthy of a commendable review. Reactively, you can address any customer service issues that may arise.

Plus, by using a tool like Jungle Scout’s Alerts , you can be notified whenever you get a poor review. Previously, Amazon did not allow sellers to reach out directly to customers who left negative reviews. Currently, however, sellers who are enrolled in Brand Registry can now contact customers .

This new feature can help you improve the customer’s experience with your brand, giving you a chance to have them remove their negative review, or even better — change it to a positive one.

Amazon product review rules

Amazon takes its product reviews very seriously. In fact, many sellers are suspended from the platform due to review manipulation.

When you’re trying to get reviews on Amazon, it’s important that you understand the difference between legal methods and black hat tactics (which can get your business suspended from Amazon).

Here are some essential Amazon product review rules you should know — and follow:

1. You can’t incentivize reviews

As recently as 2016, you could offer products at a low price — or even for free — in exchange for a product review. It was a strategy that helped countless sellers build up their reviews and gain popularity.

However, Amazon discovered that, more often than not, this led to over-inflated reviews. So, because far more products were receiving a 4-5 star rating than were warranted, Amazon banned this practice in 2016. Offering back-end discounts for positive reviews will likely lead to suspension.

2. You can’t cherry-pick reviews

Another thing Amazon has put a stop to within the last couple of years is “cherry-picking” reviews. In other words, sellers cannot ask for reviews from customers they know had a good experience while ignoring those who’ve had neutral or negative experiences.

3. How to buy Amazon reviews

You can’t! Buying Amazon reviews, whether real or fake, is a big no-no with Amazon. If Amazon finds out you used a service to pay for reviews, your account will be suspended.

The only way to “buy” Amazon reviews is through the Amazon Vine Program, which we discussed above. Do not purchase reviews from any other third service that promises to give you real reviews on Amazon.

How to get Amazon reviews in 2024

Hopefully, the information in this article has given you good ideas for how to get Amazon product reviews in 2024.At the minimum, use Amazon’s methods, as they are 100% free of any “gray areas”. And always make sure to play by Amazon’s rules. Remember: A few extra sales garnered by using a black hat tactic isn’t worth putting your entire seller account in jeopardy.

To learn more about Amazon’s terms of service, be sure to read our breakdown of Amazon’s product review terms of service .

You can also read about what happens to sellers who incorporate “black hat” tactics in their selling strategies.

Start automating Amazon reviews today.

Click the button below to learn more about Jungle Scout, including how you can get Review Automation to get more product reviews for your business!

Ecommerce Expert & Writer at Jungle Scout

Brian Connolly is an Amazon seller, ecommerce expert, and writer for Jungle Scout. He lives in the New Jersey Shore area with his wife and cat. When he isn’t writing advice online for aspiring and experienced Amazon sellers for Jungle Scout, he spends his free time boating, fishing, and selling boating-themed items on his Amazon business.

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Home » Promoting & Marketing » How to Get Book Reviews on Amazon for Your Own Book

Ebooks, Publishing, and Everything in Between

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10 Essential Points on How to Get Reviews on Amazon

on Nov 26, 2020
in Ebook Marketing and Sales
Last update: September 9th, 2023

As everyone in the publishing industry knows, writing your book is only half the battle. The next step is far more complex, and that’s publishing and marketing your book. If you choose the self-publishing route, then you must have considered publishing your book on Amazon , which presents a convenient, cheap, and hassle-free alternative to traditional publishing.

But getting your book on Amazon isn’t the final stop either. You still need a little extra effort to help your book shine, and that’s mainly learning how to get yourself some Amazon book reviews.

Understanding how to do that can be a tricky business, considering the strict guidelines the company has placed on reviewing products. But fear not; we’re here to help you get more reviews for your book while honoring those guidelines.

Table of contents:

Importance of Amazon Book Reviews
10 Strategies for Getting Book Reviews on Amazon

What to Avoid When Pitching Reviewers

Dealing with Negative Reviews

Why Book Reviews Matter on Amazon

To profit from your book on Amazon, you have to invest considerable effort in marketing it, gaining good reviews, and boosting readers’ engagement.

The importance of Amazon book reviews can be summarized in the following points; they can:

Help boost sales by making potential readers curious and urging them to buy your book .
Improve the experience of future readers by giving them parts of the book to look forward to.
Encourage others to provide further insight and provide further reviews .
Improve the ranking of your book and hence increase its visibility in Amazon search results making it easier for readers to find.
Help in adding your book to the “You Might Like” and “Recommended For You” lists.
Help your book get noticed by well-known book-reviewing sites .
Help you develop as an author by providing you with feedback.
Create a community of active readers who will exchange their thoughts and opinions on your book with one another. This will hence create a sense of community and connection between them.

How to Get Reviews on Amazon

The thought of getting reviews to ensure higher sales might be a little daunting. However, there are a few steps that can help you get started easily and let you cash in on your success.

1. Start Early

It’s a common belief that marketing should come after you have completed your book. But the truth is, if you want to get reviews on your book’s release, it is better to start your marketing early. You can even start 4–6 months in advance!

Here’s how you can start marketing your book before it’s out:

Create anticipation through various social media channels.
Utilize social media marketing and promote your upcoming book to your audience before the official release.
Reach out to your friends, family, acquaintances, and other beta readers and ask them to read and review your book .
If you have a newsletter , use it to announce your book to your subscribers.
Blogging about your upcoming book and informing your existing followers can be a great way to build anticipation.

This will help you get the ball rolling and the reviews flowing once your book is released. Once a few reviews start coming in, it’s much more likely that your book sales will increase.

2. Visit Book Reviewing Platforms

When looking for potential reviewing platforms to promote your book, check to see if they are actually active or not. If they are, then ask if they are currently open for reviews and queries in your genre. Learn about the traffic they bring in, and the activity on their site. Based on this information, you can choose whether or not to reach out to them. Some of the most popular platforms in that line of work are NetGalley and Edelweiss .

3. Seek Reviewers of Similar Titles

Compile a list of similar titles to your book with information on each of them. Once you make the list, it is always a good idea to see where the authors got their reviews from and reach out to these reviewers. Let them know why you are contacting them and try to get them to review your work as well.

Since your book is similar to what they’re used to reviewing, they are likely to be interested in reviewing it. This way, you will get credible reviews on your book from your target audience. It will also attract readers who like books similar to yours.

4. Understand Your Reviewers

When you’re trying to contact potential reviewers, it is important to first read their review policy. Some bloggers, for instance, might have a form to fill out. Others may provide a checklist, and some would just provide contact information and be open to requests. Also, the pitch will vary depending on the reviewer’s requirements.

Once you have done that, send your reviewers a free ARC (advanced reader copy, which is a copy of your edited book before its official launch). Some reviewers might prefer an ebook while others might demand a physical copy. Make sure to accommodate their preferences; it shows that you respect their process.

A good practice is sending a personalized note to your reviewer to thank them for their time and commitment to reviewing your book. In turn, this will help you gain not only a trusted review on your work, but also valuable feedback for you to learn from as an author.

5. Write Your Pitches

Before approaching reviewers, you need to work on your pitch. Try to keep it simple, concise, and as personalized as you can make it. Also, aim to build rapport and relationships with the reviewers you reach out to. Capture their attention by pinpointing exactly what they would like to hear, or in this case, read.

Your pitch can even include the first chapter of your book! A great hook , or even your book description, can be a good way to attract reviewers.

6. Contact Bloggers

Another way to get Amazon book reviews is by contacting bloggers who are popular in the genre you are writing in. They may promote your work to their readers if they like it and bring you more exposure.

To convince bloggers to review your book, you have to make sure your author reputation is strong enough. Having an author brand is a great way to stand out and get loyal readers, bloggers included.

7. Join Online Communities

You can find some exciting reader communities on websites like Reddit and Facebook. Joining such groups can do wonders for you as they can help you promote your work and get a discussion started around it. You can post your work there and ask for reviews, or start your own forum to attract new readers and reviewers to your book.

It’s important to mention here that you cannot offer to swap reviews with another author; this is against Amazon’s review guidelines and might get your book’s product page removed.

8. Check Out Amazon’s Top Reviewers

Another way to get reviews quickly is to reach out to Amazon’s Top reviewers and ask them to review your work. This gives more credibility to your book’s reviews as those reviewers are already known for their opinions in the Amazon community and know how things work. To find them more easily, you can visit websites such as AMZDicover .

To find reviewers through this website, all you have to do is copy and paste the URL of your book’s Amazon product page into the tool’s search bar. From there, you can find the social media accounts of some of the top reviewers, reviewer ranking, and their email addresses.

9. Mark Your Progress

To gauge the success of your strategy, you have to note your progress. You can do this by making a spreadsheet or keeping a planner with the information below:

The name of the reviewer.
The date of contact.
The reviewers’ contact information.
The date you send them the ARC.
The date they confirm receiving the ARC.
The estimated date for the review , and the outcome.

Once you have sent them the book ARCs, keep in mind the time frame they give you. If they do not provide the feedback on time, you can send them a follow-up email to remind them of it in case they’ve forgotten.

10. Include an Invitation to Review Your Book

This is more of a long-term strategy where you dedicate a page at the end of your book to encourage readers to leave you a review. This page is usually written in a friendly, conversational tone that speaks directly to the readers. By adding such a page, you can expect reviews to flow in weeks or even months after the initial release of your book.

As we outlined in the previous section, it’s critically important to communicate respectfully with reviewers. But this is just the first part of making sure all of your reviews make it to your book’s Amazon page. You also have to stay clear of the actions below when pitching your book to reviewers.

Amazon’s customer review guidelines do not allow:

Using threatening language or blackmail.
Begging for reviews.
Offering Amazon gift cards if they give you a positive review.
Paying for positive reviews or giving reviewers gifts in exchange for one.
Exchanging reviews with other authors.

Instead, you can do the following:

Politely invite reviewers to give their honest opinions .
Mail them a free copy to review, but make sure to inform them that you’d like their honest opinion.

This way, you honor Amazon’s guidelines whilst making the most of your pitches.

How to Deal with Negative Reviews

Despite what some might think, even the best of authors receive negative reviews for their work. If you come across a negative review, do not panic. This is a chance for you to improve your skills and learn from your mistakes.

Here’s what you need to focus on when it comes to dealing with negative reviews:

Do not let hateful comments get to you. People are entitled to their opinions, and what is relevant to some people might not be to others. So look at the bigger picture; there will be a lot more people who like your work as opposed to those who do not.
Remain calm and don’t let panic take over you. Take what people say as constructive criticism and never lash out at them in response. Accept it, thank them for their time, and move on.

In all cases, hate comments and bad reviews can be valuable opportunities to improve your writing, marketing skills, and engagement with your readers.

Final Thoughts

Publishing your book isn’t actually the end of the road. Marketing is just as important a step as writing and editing. And while each book is unique and needs a customized marketing strategy, these general guidelines can help you optimize your approach to getting Amazon book reviews. In the end, there is just one thing you need to keep in mind as you go about getting reviews: “If you do not ask, the answer is always no.”

Everything You Need to Know About Aggregators

The Basic Guide to Self-Publishing Books

Guide to Selling on Amazon, Barnes & Noble, and Kobo

scratch geometry dash

Actually, publishing your book doesn’t mean the journey is over. Writing and editing are vital steps, but so is marketing.

You’re absolutely right! Publishing a book is just the beginning of the journey. Writing and editing are crucial steps, but marketing is equally important to ensure your book reaches its intended audience. Effective marketing strategies, such as getting book reviews on Amazon, can significantly boost your book’s visibility and credibility. It’s all about continuing to engage with readers and promoting your work even after it’s published. Thanks for highlighting this important aspect of the publishing process!

How to Get Book Reviews on Amazon For Free

Most authors think that writing a book is the hard part.

As an independent author, getting reviews for your book is probably one of the hardest things you'll ever have to do.

Where do you start? Who do you ask? How does it even work?

This is a complete step by step systematic process to give you a near unlimited amount of reviews for your book.

They're right — it's a herculean task to get a book out of your head, onto the page, and in a format that other people can use.

But it's not the hard est part of being an author. In today's world, where self publishing is so accessible to authors at any level and in any genre, the real problem is getting attention for your book.

After all, the best-written, most valuable book on Earth isn't worth anything if nobody cracks it open and starts to read it.

While there are a number of strategies out there to get attention for your book, one of the best is to leverage the way that Amazon works when you launch a book on their platform.

Amazon determines where your book ranks in its category on a few key factors. Honest, in-depth reviews of your book are one of those key factors (alongside book sales).

If you're a first-time author, or an experienced writer without a large platform, this might discourage you . It can feel like a chicken and egg situation. No one will see your book if you can't get reviews, but you can't get book reviews because people aren't seeing your book.

How do you break the cycle?

In this article, we'll go over simple, practical, and (most importantly) ethical ways on how to get reviews for your book on Amazon.

Be warned : this will take effort. But if you put in the work and follow the steps, you will get genuine reviews for your book, catapulting up the rankings and in front of the readers you want to reach.

Don't have the time? Check out our service tailored for independent authors. This is ALL we do!

If you value your time at more than $4.00/hour, then using BookRazor is proven to be the more efficient choice

potential reviewers

(we need ~3,500 total book reviews to research)

reviewer name
book reviewed
email address
reviewer profile
email template
6-9 days to complete

(we need ~8,000 total book reviews to research)

The Many Ways to Get Reviews

Later in this article, we'll cover a step-by-step process to get free book reviews. But first, let's cover the many ways that authors try to get reviews for their books.

1. Friends, Family, and Acquaintances

Almost all authors start out here, and for good reason. Without much of a platform to market their work, they go to their trusted circle of family, friends, and acquaintances.

This is effective, because these people have a personal connection to you and are willing to help you out even if they may not be one of your target readers.

Note: It is frowned upon to ask your close connections to review your book if they haven't read it. Just because they're likely to leave a review no matter what doesn't mean that you should allow it.

2. Book Blogging Communities

Over the past 5-7 years, the number of people who make a living writing books and selling them on Amazon has risen drastically. Naturally, so has a support network aimed at helping these authors scale their success. Book blogging communities can take many forms, from outright self-promotion bordering on shady tactics, to large, reputable book mailing lists like BookBub . As a general rule, these should be approached with caution unless you have a proven book that you know will work well with a specific site or book marketing list.

3. Amazon Top Reviewers

Most articles teaching you how to get a book reviewed will recommend Amazon Top Reviewers as a core part of the strategy. It's not a bad idea, but it becomes less and less effective the more people use it. Think about it — there are a finite number of top reviewers, and an ever-increasing list of authors who want reviews for their books. At some point this model breaks. Your pitches offering free books in exchange for an honest review will start falling on deaf ears because there are simply too many other authors looking for the same thing. However, an intelligent approach to Top Reviewers should still be considered.

4. Book Review Services

Book review services take two forms:

Services that offer positive reviews for a fee
Services that expedite the review-getting process for a fee

Hopefully we don't have to explain why purchasing #1 is a bad idea. Not only does it go directly against Amazon's promotional content and customer review policies, it's not very effective. You're buying reviews from people who have never read the book, so it's likely to be a very generic and obviously fake review. Amazon's good enough to detect those, even on an IP-level for some of the more popular services. Just don't use them.

However, services that offer to speed up the review process can be worth their weight in gold, like BookRazor (shameless plug). The tactics we'll get into in the next section are very time consuming, so anything that can speed up the process without sacrificing quality is a good use of money. These can take the form of services that find reviewers for you, provide templates for emailing, etc — they're quite diverse.

Dispelling A Few Myths

Having worked with many authors on book launches and obtaining reviews, there are a few common misconceptions and beliefs that prevent authors from getting the most they can out of their books. Give these a quick read and see if you have any of them within you:

You're Allowed to Ask People to Help You

This is a common struggle for many creative types. Often, they feel it's unethical or sleazy to ask their friends, family, or acquaintances for help with their project. They have so much trouble with even those groups that the thought of asking "random strangers" for help is completely out of the question. If this is something you struggle with, remember that other people ask you for help all of the time. It's in our nature to respond favorably to requests for help, especially when you're offering something in return.

Your Book Sales Won't Take a Hit

The most common objection we get when sharing our book review techniques is, "Won't this hurt my book sales? I want to sell as many copies as possible!" While the logic isn't false , it is a bit twisted. When an author is starting out, eyeballs and visibility are often far more important than raw book sales. Would you rather get 100% of book sales to an audience of 100 people, or 50% of an audience of 2,000?

How to Get Book Reviews: A Step-By-Step Framework

Phew! Now that we've gotten all of the introductory information out of the way, let's get to work, shall we? This framework will work for any authors that puts in the time and effort required to make it a success. Before we get into each step, here is a rough outline:

Start this entire process at least two months before you launch your book
Compile a list of people you want to review your book
Email them and offer them a copy of your book
Compile a list of people who you sent a copy of your book
Email them three times:
7 days before your book launches
Day your book launches
Personalized email 2-3 days after book launches

Looks simple? It is. But the little details in each step are what separates a successful review campaign from a failure. Let's get into it.

1. When Should I Start My Book Promotions?

Because we're dealing with a complex ask (reading and reviewing a book), it makes sense to give people as much as possible to get this task done. A good rule of thumb is to start the review process at least two months beforehand. This gives you enough time to get your list of people together, make your pitches, and follow up 2-3 times. Then you need to allow time for them to read and digest your book. Only then can they review it. If you try to rush the process, your results will be drastically worse.

2. Have You Already Launched Your Book?

While this guide is written for authors who have yet to launch their book, the principles work equally well if your book is already out and you're looking for more reviews. Just follow steps 2-5 and modify your email templates to the following:

Introduction and initial pitch
Check-in email three weeks after email #1
Final check-in and link to review page one week after email #2

3. Come Up With Your List of Reviewers

The goal here is to start with as big a list of people as you can come up with. Not everyone will respond to your first pitch, not everyone will want a copy of your book, and there will even be some people who don't review your book after receiving a copy. This is unavoidable, but by coming up with a large list of initial people you can mitigate these problems a bit.

There are a few sources you should look to to build this list:

3.1 Family, Friends, and Acquaintances

The people on this list are your "tier one" reviewers. It's highly likely that they will not only respond to your pitch, but will enthusiastically help you by reviewing your book and sharing it with their networks as well. Add as many people to this list as you can think of, but be sure not to head over to Gmail and add all of your contacts while thinking, "If I've emailed them, they must be 'acquaintances', right?" Wrong!

3.2 Reviewers of Similar Books in Your Genre

Where this system really shines is in this step right here. Go to Amazon and browse through your book categories for popular books that are similar to your own. Here's what you're looking for:

Related books with a high number of related reviews
Positive reviews
Reviews that have been voted "Most Helpful"

These criteria ensure that the reviewers you find are relevant and interested , making them exceptional candidates to review your book. When you find these reviewers, look for:

Their email address (usually found on their profile page)
Reviewers that have written a review in the last few months, to ensure they're still active on the platform

After you've exhausted the reviews on one book, move to another book until you run out of similar books that have reviews. This is by far the most time consuming part of the process, but doing good work here will pay dividends for the rest of the process.

4. Email Your List and Offer a Copy of Your Book

Once you've completed the arduous process of compiling a review pitch list, it's time to communicate with them! Your first email will introduce yourself, your book, and offer a copy of the book. It will NOT talk about how much you love your book, how badly you need reviews, or anything else that you want from them . It's designed to offer value to your list — that's it.

IMPORTANT: The below email templates are merely suggestions. I strongly encourage you to compose your own. The below may have been copied and re-used to death.

Think of the credibility and authenticity you lose when a potential reviewer has already received the same email outreach from hundreds of different authors.

Subject: My New Book Hi [First Name] , Hope you're well! [Add a personal intro sentence here] . Over the past [time period] , I've been working on a book called [title of book] , about [one sentence description of book topic] . It's going to launch in [number of weeks] on Amazon. The way publishing a book works these days, one of the most valuable things I can do is launch the book with reader reviews on Amazon. That's why I'm writing you. Would you like to receive a free copy of my book? I would be happy to send you either a digital copy or a physical copy — whichever you prefer. If so, I'd also sincerely appreciate it if you considered leaving an honest review once it launches on [Date] . It's by no means necessary, but would be much appreciated. If you want a physical copy, just reply with your address and I'll ship it out to you ASAP. If you'd prefer a digital copy, just reply and let me know and I'll send it right out to you. Thanks so much for your time! [your name]

The key to this email is the suggestion that they be receptive to leaving a review for your book once they're done reading it. While it's frowned upon to outright agree to trade a book for a review (even if it's unbiased), it's completely fine to suggest that a review would be appreciated.

Don't send this as a mass email. It reeks of non-personalization and your success rate will go way down. The opening line in this email should be as personal as possible. That's easy to accomplish if you're writing to family or friends, but gets more time consuming when you are emailing reviewers you found on Amazon. It helps to do a little Googling and figure out what these people are about. Is there a commonality that you share? Something they enjoy? That little bit of personalization is a signal that you didn't email the same script to 500 people, and drastically increases your response rate.

Keep your list in a spreadsheet and track the following:

First email send date
1 week before send date
Launch send date
Review secured?

5 . Send Them a Copy

Prepare to get a lot of responses. People are usually receptive to a custom email pitch like the one above. Once people start saying "Yes," make sure you send them the book as soon as possible.

If you're sending digitally, send them a zipped file of the three popular digital formats (.pdf, .epub, and .mobi) so you don't have to go back and forth with them over file types. It would be helpful to include quick instructions on how to use each filetype, just in case they don't know.

Remember — you're asking them to read your book and leave a review . These are NOT small asks. Do everything in your power to make the process as painless as possible for them.

6. Create a List of Reviewers

The first round of emails was all personal outreach. One on one. Now that you have a subsection of that original list that has accepted a book in exchange for an honest review, it's safe to add them to an email list and mail them all at once.

A free and easy to manage option is MailChimp. Just copy and paste all of the names and emails that accepted your offer into your Mailchimp list and name it "[Book title] Reviewer List."

7. Remind Your Reviewers a Week Before Launch

Like everyone else, your reviewers are busy people. If you ship out a copy and hope they'll remember to leave a review the day your book launches, your results will be poor. It's best to send a few gentle reminders, prodding them to fulfill their end of the bargain — leaving a review of your book once it launches.

Subject: [First name], [Book Title] Launches in a Week! Hey [First name] , I wanted to say thanks for agreeing to read [Book Title] . I can't tell you how much it means to me to get this book out in the world on [Date] . I'm writing you to see if you had any questions or feedback before the book launches. If you are open to leaving a review but are not sure what to say about the book or in a review in general, it's totally fine to just leave your general thoughts. One last thing : if you decide to leave a review, it's important to mention that you received a review copy of the book. Take care, [Your name]

There are two main points to hit in this email:

It's a gentle nudge to anyone on your list that hasn't read the book yet.
It primes them for launch day and reminds them that they agreed to read and potentially review your book.

You'd be surprised how forgetful people can be, even when it comes to things that they really want to do. Giving them a gentle reminder helps prime them to take action.

8. Announce the Book on Launch Day

The day your book launches, you want to email your list and let them know one final time that your book is out and they have committed to leaving a review. It's best to schedule this the night before for 6 or 7am EST so your email is staring them in the face first thing in the morning. This way they can leave their review and be on with their day.

Subject: It's Launch Day For [Book Title] Hey [First name] , Morning! I wanted to send a quick and easy reminder that [Book Title] has launched and is available on Amazon! Thank you again for giving it a look before launch. It means a lot. If you'd like to leave your thoughts on the book in a review, you can do so here (it would be greatly appreciated): Click here to leave a review for [Book Title] . Again, I can't tell you how much it means that you've taken the time to help out with the book launch. If there's anything that I can do for you, please don't hesitate to ask. Thank you, [Your name]

This email should be short and to the point. All you want them to do is read it, give them a gentle nudge to review your book, have them click the link, and review your book. Simple.

9. Follow Up With Each Reviewer After Your Launch

If you've done your job, reviews should start coming in over the course of the next day or two. It's time to thank your list. At this point, it's best to go back to a personal email instead of a mass-email. This way you can connect more with your reviewers, who by now may be genuine fans of your work.

If you want to take it even further, you can send everyone on your list an email, even if they didn't end up reviewing your book. This personal touch often spurs another segment of the list to leave a review. Even though it might be late, it still helps your book rank higher in your Amazon category.

A Note on Effort

As you can see, this isn't a quick and easy process. But that's what makes it valuable. Simply put, most authors launching books on Amazon don't go through even half of this effort to get their book out there, and consequently end up with a lackluster book launch. They get discouraged and may stop writing altogether, or decide that it's just "impossible" to be an author these days.

With self-publishing bringing the barriers to entry to book publishing way down, there are many more authors these days than there ever were in the past. You can choose to see that as a problem, lamenting how hard it is to get noticed these days, or you can do the work that other authors won't — and reap all of the rewards.

If you want to streamline this process a bit without sacrificing the essence of what makes it work, you can use a service like ours which does the reviewer sourcing for you. You'll still have to do the rest of the pitching yourself, but we've become experts at finding Amazon reviewers that are interested in your book category and topic, and have a history of leaving honest reviews for new authors.

Once again, if you don't have the time, we specialize in providing a cheap, done for you version of this.

If you value your time at more than $4.00/hour, then our service is the better bang for the buck.

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Author : Shirley Gibson

24th Jul 2023

The Insider’s Guide: How to Get Book Reviews on Amazon

Suppose you write a book that is absolutely a masterpiece. But it will not matter, and all your hard work goes into vain if people don’t know it will be worth it to read it. This is where you need to get book reviews. They play an important part when promoting a book . Amazon book reviews influence buying decisions and provide social proof, even for those who might not buy the book.

How often do you buy a book or even something else without checking the reviews first? We are sure that your answer will be “Every time.” People always read a few Amazon book reviews before they make a purchase. So, before you sell an eBook on Amazon , make sure you get book reviews on a large number, and those are mostly positive.

Amazon is filled with countless books vying for attention. Some of them will be worth reading. Amazon book reviews are guiding lights that help readers find those hidden gems. When your book receives more positive reviews, it climbs the ranks and becomes more visible to potential readers. The higher the visibility of your book, the more chances of discovery and increased book sales. A win-win for you.

Amazon book reviews can make or break the success of your book. So, how can you get book reviews, most importantly, good ones? This guide will tell you how to get Amazon book reviews.

How to Get Book Reviews on Amazon?

If you want to boost your book sales, you need to include and emphasize book reviews Amazon in your book marketing plan . Amazon book reviews are necessary when your focus is on the Amazon platform. Let’s guide you on how you can get Amazon book reviews.

Understand Amazon’s Book Review System

Amazon has its own set of rules and guidelines for book reviews. These guidelines ensure fairness and authenticity. It makes the review system a reliable source of feedback. As an author or reviewer, you should know and follow these guidelines to avoid any issues and make sure to get book reviews that stay visible.

The Role of Verified and Unverified Reviews

You may see “Verified Purchase” tags on some reviews. Verified reviews are from readers who purchased the book directly from Amazon. It adds a touch of credibility to their feedback. On the other hand, unverified reviews are from readers who got the book elsewhere, received it as a gift, or borrowed it. Both types are valuable, but the “Verified Purchase” tag carries a little more weight.

How Amazon Ranks and Displays Book Reviews?

Amazon uses a mystical algorithm to determine how reviews impact the visibility and sales of your book. The number, quality, and relevance of reviews all play a part in it. If you get book reviews that are more positive, you will rank higher, gain more visibility and attract more readers.

But the story does not end here. Amazon also looks at how recently reviews were posted. Fresh reviews carry a potent charm. They help books stay relevant and engaging to readers.

Prepare Your Book for Amazon Book Reviews

Before you set out to gather Amazon book reviews, you have to make sure your book is polished and ready to enchant readers.

A polished book captivates readers and earns positive reviews. Therefore, you should have a well-edited and proofread book. You can seek the expertise of professional editors and proofreaders. They can catch any sneaky typos or plot holes.

An eye-catching cover invites readers to explore the wonders within. So, your book cover must charm readers at first sight. You can use a book cover maker to create a captivating book cover that reflects the essence of your story.

Choose the Right Book Categories and Keywords

You must navigate to the correct section in the vast library of Amazon. So choose the right book categories and keywords to ensure the right readers find your book. If you pick the perfect categories and keywords, it will help Amazon match your book with interested readers. As a result, you will get book reviews in higher numbers.

Set Reasonable Expectations for Amazon Book Reviews

As you go on this quest to get book reviews, keep in mind that it has its twists and turns. So, set realistic expectations for the number of reviews you hope to receive. It takes your patience and time to collect honest reviews.

Build a Launch Team

A Launch Team is a group of supportive people who help authors promote their books. They are like trusted friends who come together to assist in spreading the word about your new book. Having a Launch Team is essential because they can create excitement and generate early buzz for your book’s release.

Identify and Recruit Potential Launch Team Members

Reach out to your existing network to build your Launch Team. Look for friends, family, and fans who have shown interest in your writing or genre. You can also connect with your social media followers, email subscribers, and anyone who has left positive Amazon reviews of books previously for you. These are the people who are likely to support you on this journey.

Engage Your Launch Team Effectively

The key to a successful book launch is to keep your Launch Team engaged. Regularly update them on the progress of your book. Share sneak peeks or exclusive content. Offer them special insights into your writing process. It will make them feel valued. Encourage them to leave honest reviews for your book once it’s released, as reviews play a crucial role in attracting more readers.

Work together with your Launch Team. As a result, you can create a strong support system that will help your book reach a broader audience. Keep in mind that their support and word-of-mouth promotion can boost the success of your book.

Leverage Your Existing Network

If you want to expand the reach of your book, you need to utilize the power of your existing network. When you build genuine connections, it plays the role of the base for enchanting readers. So, leverage your existing network. As a result, you can create a ripple effect of excitement and set your book on a path to reach new and eager readers.

Tap into Your Personal and Professional Connections

Your existing network holds the key to potential readers who already know and trust you. So, share the news of your book release with friends, family, colleagues, and acquaintances. Their support can be like a gentle breeze that whispers the magic of your book to new readers.

Utilize Social Media and Email Lists for Reviews

You can also leverage the power of social media and email. Announce your book release on social media platforms such as:

Share captivating snippets, cover reveals, and updates to engage with your followers. Email your subscribers with personalized messages. Invite them to join you on this literary adventure.

Encourage your social media followers and subscribers to leave reviews after they’ve read your book. Their honest opinions will make your book authentic. As a result, you will attract more readers in the process.

Engage with Bloggers, Influencers, and Book Clubs

Within the world of the internet, bloggers, influencers, and book clubs hold great power. Therefore, seek out bloggers who specialize in your genre and kindly request book reviews or features. Also, connect with influencers who resonate with the themes of your book and collaborate on promotions.

Book clubs are like gatherings of avid readers ready to embark on a shared journey. Reach out to book clubs that offer author Q&A sessions or provide discussion guides for your book. When we engage with these communities, it can spark interest in your book among like-minded readers.

Request Amazon Book Reviews from Book Reviewers

When you gain reviews from book reviewers, it sprinkles your book with stardust. Also, it captivates new readers along the way. Let’s talk about how you can approach book reviewers.

Research and Identify Relevant Book Reviewers

Among many book reviewers, you need to find the right ones. So. take time to research and identify reviewers who specialize in the genre of your book. Look for those who have reviewed similar books or have a following of readers who enjoy your type of story. Suppose you are marketing children’s books . In that case, you have to find reviewers who review books for kids. It ensures your book reaches its most receptive audience.

Craft a Compelling Review Request

If you want to catch the attention of a book reviewer, your request should be as good as the story itself.

Begin with a warm intro.
Acknowledge their love for books in your genre.
Share a brief synopsis of your book.
Highlight its unique charms.

Offer to provide a complimentary copy, either in physical or digital format. In addition, express your gratitude for their time and consideration.

Follow-Up Etiquette and Best Practices

Book reviewers know how important timing is. Give them ample time to read and immerse themselves in your book. After a reasonable period, kindly follow up to express your gratitude for their interest and inquire if they had a chance to review your book.

Always be respectful and courteous in your interaction. Even if a reviewer declines your request or does not respond, remain gracious and thank them that they consider your book.

As you connect with book reviewers, keep in mind if you build genuine relationships, you can unlock the power of their reviews. A compelling request and polite follow-up can set the stage for an ongoing partnership. It makes the way for more readers to discover your book.

Utilize Amazon’s Vine Program

If you want to harness the full potential of Amazon, the Vine Program is a great opportunity. Let’s talk about how it can elevate your book to new heights.

What is Amazon Vine and How It Works?

Amazon Vine is like a circle of elite reviewers who receive early access to new products, including books. These reviewers are known as “Vine Voices.” They have earned the trust of Amazon through their honest and helpful reviews. If you join this exclusive circle, your book can make the most of the spotlight of experienced and influential readers.

How to Enroll Your Book on Amazon Vine?

You can follow these steps to enroll your book in the Vine Program:

Eligibility Check

Ensure your book meets the eligibility criteria of Amazon for the Vine Program. It may include factors like sales rank and availability.

Enrollment Invitation

Amazon will invite you to enroll your book in the Vine Program if it meets their requirements. So, keep an eye on your email for this invitation.

Provide Copies

Once enrolled, you will need to provide some copies of your book to Amazon. These copies will be distributed to Vine Voices for review.

Honest Reviews

The Vine Voices will read and review your book. Then, they will share their genuine thoughts with the Amazon community.

Maximize the Benefits of Amazon Vine Reviews

The Vine Program doesn’t end with the reviews themselves. You need to utilize this chance. Here are some tips to make the most of Amazon Vine reviews:

Amplify Promotion

Leverage the Vine reviews to create promotional materials, such as:

Quotes for the cover of your book
Book marketing campaigns

Build Credibility

Vine reviews increase the credibility of your book. They encourage potential readers to take a chance on your book.

Engage with Reviewers

Express your gratitude to the Vine Voices who review your book. Engage with them in a friendly manner. This way, you will foster these connections. As a result, it can lead to more opportunities in the future.

When it comes to Amazon Vine, it is not just about the reviews. It is about the connections you forge on this enchanting journey.

Engage with Readers to Get Book Reviews that are Organic

Connect with readers and forge bonds. It can lead to positive reviews. When you engage with readers, it encourages organic reviews and creates a loyal following for your book.

Build an Author Website or Blog

Create a captivating online presence with your author website or blog. It is where readers can:

Explore your writing
Learn more about your book
Discover your unique voice

Share stories from behind the scenes, character insights, and upcoming projects. It will keep readers on their seats waiting for more.

Respond to Reader Feedback and Reviews

When readers reach out to you with their thoughts, respond to them with grace. Whether they send emails, comments, or reviews, acknowledge their words with genuine gratitude. Embrace constructive feedback as a gift. Then, use it to improve your craft. Engaging with readers creates a special connection. It makes them more likely to spread the word about your book through an Amazon book review.

Cultivate a Community Around Your Book

Engage with your audience through social media, forums, or book clubs. Encourage discussions, host Q&A sessions, and share fan art or fanfiction inspired by your book. As you nurture this community, readers will become brand ambassadors. They will share their love for your book with others through organic reviews.

Engaging with readers is not about controlling them. It is about building authentic relationships. When you create a welcoming and interactive space, you invite readers to become part of your journey. The reviews that come with it will be genuine and heartfelt and carry the power to attract even more readers to your book.

Handle Negative Amazon Book Reviews Gracefully

Every quest has its share of challenges. But it’s how you navigate them that defines your journey. Likewise, negative reviews may come your way. With wisdom, you can transform these reviews into valuable opportunities for growth.

Deal with Constructive Criticism

Constructive criticism can strengthen your writing. So, take it with an open heart and a will to learn. Take a step back and consider the feedback objectively. Look for patterns or recurring themes in multiple reviews. Then, use it to improve your future works and refine your storytelling skills.

Avoid Unprofessional Responses

As a wise wordsmith, you need to maintain your composure even in the face of negative reviews. Resist the temptation to respond defensively or with anger. Instead, take a deep breath and remind yourself that not every reader will connect with your book, and that’s okay. Respond professionally or choose not to respond at all. It is the true mark of an accomplished author.

Turn Negative Reviews into Opportunities

You should know how to turn negative reviews into opportunities. Consider negative feedback as a guidepost. It shows you areas to focus on for improvement. Use this to:

Craft better stories
Enhance character development
Refine your writing style

Negative reviews can also help set expectations for future readers. You should address potential concerns in your book description or materials for marketing a book . As a result, you can align your book with the right audience. It reduces the likelihood of future negative reviews.

What are the Benefits of Amazon Book Reviews?

Amazon book reviews offer you a number of benefits. They can help you sell your book more rapidly. But you need to write an excellent book in order to get book reviews that are positive. Similarly, if there are no positive reviews, there will be no benefits. So keep this in mind. Let’s look at some of the benefits of Amazon book reviews:

Help Market Your Book

When accompanied by positive feedback and ratings, Amazon book reviews can play the role of book advertisements for you. When you receive positive reviews from readers, it serves as a form of organic advertising for your books.

Boost Sales

If you earn the maximum amount of Amazon book reviews, it does not mean you will become an Amazon best seller. However, you can get more visibility on Amazon. As a result, the chance of more book sales will increase.

How Do I Get Book Reviews on Amazon?

To get Amazon book reviews, follow the below steps:

Understand Amazon’s book review system
Prepare your book for reviews
Build a launch team
Leverage your existing network
Request reviews from book reviewers
Utilize Amazon’s Vine program
Engage with readers to encourage organic reviews
Handle negative reviews gracefully

Does Amazon Pay for Book Reviews?

No, Amazon does not pay to get book reviews. In addition, Amazon has always had rules against using paid reviews. They don’t allow people to post reviews in exchange for money. Also, they’ve even taken legal action against those who offer such services.

How Do I Get Reviews on My Book?

Here are some effective strategies that will help you get book reviews:

Distribute advance reader copies (arcs)
Reach out to book bloggers and reviewers
Join writing/reading communities
Leverage your network
Book review swaps
Book review services
Offer giveaways or contests
Utilize book promotion platforms
Reach out to local media
Request reviews at the end of your book

Are Amazon Book Reviews Reliable?

Amazon book reviews can be both reliable and unreliable. So, it is essential to approach them with a critical mindset. A book with many reviews may be more reliable since it reflects a broader range of reader opinions.

Can Anyone Review a Book on Amazon?

On Amazon, anyone can submit a review for almost any product, even if they have not personally bought it from Amazon. Also, Amazon allows users to leave reviews for products they purchased elsewhere.

How to Write a Book Review on Amazon?

Sign in to your Amazon account. If you don’t have one, create an account first.
Locate the book you want to review by searching for the title or author in the Amazon search bar.
Once you’re on the book’s page, scroll down until you reach the “Customer Reviews” section.
Look for the button that says “Write a customer review” and click on it.
Assign a star rating to the book based on your overall impression.

Now you know how to get book reviews on Amazon, it is time to put in your effort and earn some positive Amazon book reviews. Remember, you only earn good reviews if you write a good book and market it effectively. You can utilize our book marketing services so that your book reaches the targeted audience. Authors Breeze is a game changer. We have helped authors to earn some stellar ratings and reviews.

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Shirley gibson.

As a book advertiser, Shirley combines her natural storytelling abilities with a keen understanding of marketing strategies. She excels at crafting captivating promotional campaigns that capture the essence of an audiobook, enticing both avid readers and those new to the world of literature. Through her work, Shirley has helped numerous authors and publishers find their voice in the competitive audiobook market.

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The 20 most-reviewed books of all time on Amazon

Amazon's customer reviews are one of the features that make the site so valuable.
This is particularly true of books: Reviews help you save money, space, and time by getting the gist of how good (or bad) they are up front.
Below, you'll find the 20 most-reviewed books of all time on Amazon .

Customer reviews are one of Amazon's most valuable features.

Before ever paying for a product, be it a $300 RoboVac or a $13 all-natural cleaner , we have access to thousands of reviews telling us how something will perform once we're holding that something in our hands.

Like other customer-review platforms, such as Yelp and Goodreads , the best thing about them is they help us maximize time. Instead of thousands of us relearning the same lesson, we share our knowledge to steer people to the best choice the first time around ("These shoes run small — order a half size up").

The same advantage applies to books. Why give $10 to a book you won't finish reading? Or worse, devote 15 hours of your life to a book that left thousands dissatisfied with a nonsensical cliffhanger? Not every review will interpret a creative tome the same way you would have, but that's why a high volume of reviews is useful.

Below, you'll find the 20 most-reviewed books of all time on Amazon. Of all the books the site stocks, these are the ones that provoked the most people to sit down and write a review for the benefit of prospective readers.

The 20 most customer-reviewed books of all time on Amazon:

Book descriptions, provided by Amazon, are lightly edited for length.

"The Hunger Games" by Suzanne Collins

Buy it here

In the ruins of a place once known as North America lies the nation of Panem, a shining Capitol surrounded by twelve outlying districts. Long ago the districts waged war on the Capitol and were defeated. As part of the surrender terms, each district agreed to send one boy and one girl to appear in an annual televised event called The Hunger Games, a fight to the death on live TV. Sixteen-year-old Katniss Everdeen, who lives alone with her mother and younger sister, regards it as a death sentence when she is forced to represent her district in the Games. The terrain, rules, and level of audience participation may change but one thing is constant: kill or be killed.

"Orphan Train" by Christina Baker Kline

Penobscot Indian Molly Ayer is close to "aging out" out of the foster care system. A community-service position helping an elderly woman clean out her home is the only thing keeping Molly out of juvie and worse ...

As she helps Vivian sort through her possessions and memories, Molly learns that she and Vivian aren't as different as they seem to be. A young Irish immigrant orphaned in New York City, Vivian was put on a train to the Midwest with hundreds of other children whose destinies would be determined by luck and chance. Molly discovers that she has the power to help Vivian find answers to mysteries that have haunted her for her entire life — answers that will ultimately free them both.

"Divergent" by Veronica Roth

One choice can transform you. Beatrice Prior's society is divided into five factions — Candor (the honest), Abnegation (the selfless), Dauntless (the brave), Amity (the peaceful), and Erudite (the intelligent). Beatrice must choose between staying with her Abnegation family and transferring factions. Her choice will shock her community and herself. But the newly christened Tris also has a secret, one she's determined to keep hidden, because in this world, what makes you different makes you dangerous.

"All the Light We Cannot See" by Anthony Doerr

Marie-Laure lives in Paris near the Museum of Natural History, where her father works. When she is twelve, the Nazis occupy Paris and father and daughter flee to the walled citadel of Saint-Malo, where Marie-Laure's reclusive great uncle lives in a tall house by the sea. With them they carry what might be the museum's most valuable and dangerous jewel.

In a mining town in Germany, Werner Pfennig, an orphan, grows up with his younger sister, enchanted by a crude radio they find that brings them news and stories from places they have never seen or imagined. Werner becomes an expert at building and fixing these crucial new instruments and is enlisted to use his talent to track down the resistance. Deftly interweaving the lives of Marie-Laure and Werner, Doerr illuminates the ways, against all odds, people try to be good to one another.

"Gone Girl" by Gillian Flynn

When a beautiful woman goes missing on her fifth wedding anniversary, her diary reveals hidden turmoil in her marriage and a mysterious illness; while her husband, desperate to clear himself of suspicion, realizes that something more disturbing than murder may have occurred.

"Beneath a Scarlet Sky" by Mark Sullivan

Pino Lella wants nothing to do with the war or the Nazis. He's a normal Italian teenager —obsessed with music, food, and girls — but his days of innocence are numbered. When his family home in Milan is destroyed by Allied bombs, Pino joins an underground railroad helping Jews escape over the Alps, and falls for Anna, a beautiful widow six years his senior.

In an attempt to protect him, Pino's parents force him to enlist as a German soldier — a move they think will keep him out of combat. But after Pino is injured, he is recruited at the tender age of eighteen to become the personal driver for Adolf Hitler's left hand in Italy, General Hans Leyers, one of the Third Reich's most mysterious and powerful commanders.

Now, with the opportunity to spy for the Allies inside the German High Command, Pino endures the horrors of the war and the Nazi occupation by fighting in secret, his courage bolstered by his love for Anna and for the life he dreams they will one day share.

"The Fault in our Stars" by John Green

Despite the tumor-shrinking medical miracle that has bought her a few years, Hazel has never been anything but terminal, her final chapter inscribed upon diagnosis. But when a gorgeous plot twist named Augustus Waters suddenly appears at Cancer Kid Support Group, Hazel's story is about to be completely rewritten.

"The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics" by Daniel James Brown

It was an unlikely quest from the start. With a team composed of the sons of loggers, shipyard workers, and farmers, the University of Washington's eight-oar crew team was never expected to defeat the elite teams of the East Coast and Great Britain, yet they did, going on to shock the world by defeating the German team rowing for Adolf Hitler. The emotional heart of the tale lies with Joe Rantz, a teenager without family or prospects, who rows not only to regain his shattered self-regard but also to find a real place for himself in the world. Drawing on the boys' own journals and vivid memories of a once-in-a-lifetime shared dream, Brown has created an unforgettable portrait of an era, a celebration of a remarkable achievement, and a chronicle of one extraordinary young man's personal quest.

"Fifty Shades of Grey: Book One of the Fifty Shades Trilogy" by E L James

When literature student Anastasia Steele goes to interview young entrepreneur Christian Grey, she encounters a man who is beautiful, brilliant, and intimidating. The unworldly, innocent Ana is startled to realize she wants this man and, despite his enigmatic reserve, finds she is desperate to get close to him. Unable to resist Ana's quiet beauty, wit, and independent spirit, Grey admits he wants her, too — but on his own terms. This book is intended for mature audiences.

"The Husband's Secret" by Liane Moriarty

Imagine your husband wrote you a letter, to be opened after his death. Imagine, too, that the letter contains his deepest, darkest secret — something with the potential to destroy not only the life you built together, but the lives of others as well. And then imagine that you stumble across that letter while your husband is still very much alive … Cecilia Fitzpatrick has achieved it all — she's an incredibly successful businesswoman, a pillar of her small community, and a devoted wife and mother. But that letter is about to change everything — and not just for her. There are other women who barely know Cecilia — or each other — but they, too, are about to feel the earth-shattering repercussions of her husband's secret.

"Unbroken: A World War II Story of Survival, Resilience, and Redemption" by Laura Hillenbrand

On a May afternoon in 1943, an Army Air Forces bomber crashed into the Pacific Ocean and disappeared, leaving only a spray of debris and a slick of oil, gasoline, and blood. Then, on the ocean surface, a face appeared. It was that of a young lieutenant, the plane's bombardier, who was struggling to a life raft and pulling himself aboard. So began one of the most extraordinary odysseys of the Second World War.

"The Martian" by Andy Weir

Six days ago, astronaut Mark Watney became one of the first people to walk on Mars.

Now, he's sure he'll be the first person to die there.

After a dust storm nearly kills him and forces his crew to evacuate while thinking him dead, Mark finds himself stranded and completely alone with no way to even signal Earth that he's alive — and even if he could get word out, his supplies would be gone long before a rescue could arrive.

Chances are, though, he won't have time to starve to death. The damaged machinery, unforgiving environment, or plain-old human error are much more likely to kill him first.

But Mark isn't ready to give up yet. Drawing on his ingenuity, his engineering skills — and a relentless, dogged refusal to quit—he steadfastly confronts one seemingly insurmountable obstacle after the next. Will his resourcefulness be enough to overcome the impossible odds against him?

"Outlander" by Diana Gabaldon

Scottish Highlands, 1945. Claire Randall, a former British combat nurse, is just back from the war and reunited with her husband on a second honeymoon when she walks through a standing stone in one of the ancient circles that dot the British Isles. Suddenly she is a Sassenach — an "outlander" — in a Scotland torn by war and raiding clans in the Year of Our Lord, 1743.

Claire is catapulted into the intrigues of a world that threatens her life and may shatter her heart. Marooned amid danger, passion, and violence, Claire learns her only chance of safety lies in Jamie Fraser, a gallant young Scots warrior. What begins in compulsion becomes an urgent need, and Claire finds herself torn between two very different men, in two irreconcilable lives.

"Sycamore Row" by John Grisham

John Grisham takes you back to where it all began. One of the most popular novels of our time, "A Time to Kill" established John Grisham as the master of the legal thriller. Now we return to Ford County as Jake Brigance finds himself embroiled in a fiercely controversial trial that exposes a tortured history of racial tension. Seth Hubbard is a wealthy man dying of lung cancer. He trusts no one. Before he hangs himself from a sycamore tree, Hubbard leaves a new, handwritten will. It is an act that drags his adult children, his black maid, and Jake into a conflict as riveting and dramatic as the murder trial that made Brigance one of Ford County's most notorious citizens, just three years earlier. The second will raises many more questions than it answers. Why would Hubbard leave nearly all of his fortune to his maid? Had chemotherapy and painkillers affected his ability to think clearly? And what does it all have to do with a piece of land once known as Sycamore Row?

"The Goldfinch" by Donna Tartt

Theo Decker, a 13-year-old New Yorker, miraculously survives an accident that kills his mother. Abandoned by his father, Theo is taken in by the family of a wealthy friend. Bewildered by his strange new home on Park Avenue, disturbed by schoolmates who don't know how to talk to him, and tormented above all by his longing for his mother, he clings to the one thing that reminds him of her: a small, mysteriously captivating painting that ultimately draws Theo into the underworld of art.

As an adult, Theo moves silkily between the drawing rooms of the rich and the dusty labyrinth of an antiques store where he works. He is alienated and in love — and at the center of a narrowing, ever more dangerous circle.

"The Nightingale" by Kristin Hannah

With courage, grace, and powerful insight, best-selling author Kristin Hannah captures the epic panorama of World War II and illuminates an intimate part of history seldom seen: the women's war. "The Nightingale" tells the stories of two sisters, separated by years and experience, by ideals, passion and circumstance, each embarking on her own dangerous path toward survival, love, and freedom in German-occupied, war-torn France — a heartbreakingly beautiful novel that celebrates the resilience of the human spirit and the durability of women. It is a novel for everyone, a novel for a lifetime.

"The Book Thief" by Markus Zusak

When Death has a story to tell, you listen.

It is 1939. Nazi Germany. The country is holding its breath. Death has never been busier, and will become busier still.

Liesel Meminger is a foster girl living outside of Munich, who scratches out a meager existence for herself by stealing when she encounters something she can't resist: books. With the help of her accordion-playing foster father, she learns to read and shares her stolen books with her neighbors during bombing raids as well as with the Jewish man hidden in her basement.

"Inferno" by Dan Brown

In the heart of Italy, Harvard professor of symbology, Robert Langdon, is drawn into a harrowing world centered on one of history's most enduring and mysterious literary masterpieces: Dante's "Inferno" .

Against this backdrop, Langdon battles a chilling adversary and grapples with an ingenious riddle that pulls him into a landscape of classic art, secret passageways, and futuristic science. Drawing from Dante's dark epic poem, Langdon races to find answers and decide whom to trust ... before the world is irrevocably altered.

"The Girl on the Train" by Paula Hawkins

Rachel takes the same commuter train every morning and night. Every day she rattles down the track, flashes past a stretch of cozy suburban homes, and stops at the signal that allows her to daily watch the same couple breakfasting on their deck. She's even started to feel like she knows them. Jess and Jason, she calls them. Their life — as she sees it — is perfect. Not unlike the life she recently lost.

And then she sees something shocking. It's only a minute until the train moves on, but it's enough. Now everything's changed. Unable to keep it to herself, Rachel goes to the police. But is she really as unreliable as they say? Soon she is deeply entangled not only in the investigation but in the lives of everyone involved. Has she done more harm than good?

"Mockingjay" by Suzanne Collins

Katniss Everdeen has made it out of the bloody arena alive, but she's still not safe. The Capitol is angry. The Capitol wants revenge. Who do they think should pay for the unrest? Katniss. And what's worse, President Snow has made it clear that no one else is safe either. Not Katniss's family, not her friends, not the people of District 12.

You can purchase logo and accolade licensing to this story here . Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at [email protected] .

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How to Write Book Reviews on Amazon That People Will Read

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Amazon has almost a quarter of a billion titles in popular demand. A good review can help spread the word about great titles and best-selling books.

Writing book reviews on Amazon can help readers find the perfect matches for their book lists. It's also one of the best ways to show readers that you're an experienced and knowledgeable person who can provide valuable insights into a book.

Here, we share some tactics you can use to write book reviews on Amazon that people will want to read.

1. Carry Out Thorough Research

If you're going to write a book review, it's important to know what you're talking about. Consider doing some research on the book itself, and the author's overall body of work.

There are plenty of books out there, so you'll need to convince readers what they're missing out on by not reading them. The more familiar you are with the content of the book and its author’s other work, the more credible your opinions will be.

Read up on the author's background and reputation to get a sense of their writing style. Doing so will help you understand the author's perspective, and you'll be able to make an informed decision on whether to recommend the book.

2. Use Correct Keywords and Active Voice for Your Target Audience

Image of keywords related to career and job search ideas

The next step is to identify who your audience is and what they want from your review. Do they want advice on how to improve their business? Do they want information on how to use technology in their daily lives? Or do they just want an entertaining read that makes them laugh?

Once you know who your audience is, it's time to start thinking about how exactly you'll address their expectations from a book. We recommend writing in an engaging tone and using real-life examples from the story so that everyone can relate easily with what you're saying.

3. Stay Up-to-Date With Amazon's Community Guidelines

You should make it a point to adhere to Amazon's Community guidelines while posting book reviews on the site. To be eligible for reviewing a book or product, you would have to spend at least $50 on Amazon.

Make sure your views are informative and constructive. These must be genuine and reflect your honest opinion of the book you've read. That said, they should not contain spoilers or excessive promotion for other products or services that are unrelated to the original content.

4. Use Appropriate Headlines

A key aspect of a book review on Amazon, or any other platform for that matter, is to craft an appealing headline. This should be short, sweet, and catchy.

You'll also need to make sure that you have a strong introduction before diving into the main body of your review. It's tempting to just touch upon the points in the blurb from the back cover, but that's not going to work.

A compelling introduction should grab the reader's attention with a powerful hook or an interesting fact about the book. Take a moment to think about what makes this book unique. What makes it worth reading?

For instance, you can try and highlight in a sentence how their life will change if they read this book, or by explaining why they need to read it in order to accomplish something important in their life today or tomorrow (like improving their career).

5. Apply Proper Formatting and Include Images or Videos

Book reviews go a long way in helping potential readers decide whether they want to buy a book or not.

Make sure your review is informative, not promotional. Readers should have all the information they need to decide whether that book is for them. You can include at least one quote or fact from the book, if you need to, but don't overdo it.

Use bullet points and bolded letters or italics to highlight key points in the text. You can also try doing a video review if that is something you're comfortable with. Use appropriate images or videos that may be helpful.

Given the huge sea of content on the Internet, you should exercise caution when it comes to reading others' reviews or doing your own research. We recommend checking tips to spot fake reviews online .

6. Give an Insightful and Unbiased Opinion

Person holding a newspaper cover with book reviews

Follow up your introduction with your unbiased opinion or analysis. Talk about the best parts of the book and explain why you feel so.

You can also mention any issues that may come up while reading the book. You can talk about them in terms of how they affect your understanding of the story, or how they impact your ability to connect with characters (in fiction) in some way or another.

Your reviews might vary with genres, such as fiction or non-fiction. When reviewing nonfiction titles, your review should consider the author's writing style, accuracy and clarity, structure, and logic.

In the case of fiction books, it all comes down to a compelling plot, characters who are memorable, and an ending that leaves readers wanting more. Your review should look at the characters, setting, and plot. It should also consider whether there were any significant flaws in these areas.

For example, if you're reviewing a fantasy novel, you might discuss how well its characters were developed and how convincingly they interacted with each other. You might also comment on whether there were any plot holes or inconsistencies in the narrative.

You should include what you liked or disliked about the book. You may mention whether you agree with the author's point of view. Reedsy recommends using an appropriate tone and style for note-worthy bestseller reviews.

7. Assign Star Ratings Wisely

Reviews are a great way for you to share your opinions on what you read, but star ratings are the first touchpoint where readers often decide whether to go for a purchase, so you should assign your star rating wisely.

The ratings you give your reviews carry distinct persuasive weight and can either make or break a book. Reviewers who write three-star and four-star reviews with honest, constructive criticisms are more likely to be read than reviewers who write very brief one-star reviews, which are often unconstructive rants.

8. Use a Book Review Template

You can always start off with a book review template to help you get started. You can find them for free on sites like Sample Templates, which will give you a basic outline of everything that needs to go into each book review.

Book review template in Sample Templates

Use them to submit a well-structured and readable review. It will help you focus on the most important aspects of the book.

Download: Sample Templates (Free)

9. Feel Free to Provide a Recommendation

You can leave a recommendation if you found a book extremely engaging and helpful. Consider if the book is something that would interest your target audience. While this is by no means necessary, reviews which include recommendations are more likely to be read by others.

If you're a new or experienced author, here's a list of tips on how to get positive reviews for your book .

Make Your Reviews Stand Out

Writing book reviews can be rewarding and fun, but it's also very hard to write them well. In order to get people to read your reviews, you have to ensure they're good.

And that means maintaining both a consistent level of authority and clarity in your reviews—no easy feat! With some practice, however, you should be able to take your reviews from average to outstanding by playing off the elements mentioned above. And there are other platforms for you to take your love of reading to as well.

Online Reviews

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A Journey from Saint Petersburg to Moscow Hardcover – January 1, 1958

Print length 286 pages
Language English
Publisher Harvard University Press
Publication date January 1, 1958
ISBN-10 0674485505
ISBN-13 978-0674485501
See all details

Product details

Publisher ‏ : ‎ Harvard University Press; 1st edition (January 1, 1958)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 286 pages
ISBN-10 ‏ : ‎ 0674485505
ISBN-13 ‏ : ‎ 978-0674485501
Item Weight ‏ : ‎ 1.2 pounds
Best Sellers Rank: #1,457,218 in Books ( See Top 100 in Books )

Customer reviews

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Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.

To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.

Sort reviews by Top reviews Most recent Top reviews

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