best business plan presentation

How to Make a Killer Business Plan Presentation (+Templates)

Learn how to make a business plan presentation with tips for slide design, structure, and engaging examples, as well as templates to bring your vision to life.

7 minute read

helped business professionals at:

Short answer

What slides should a business plan presentation include?

• Opening slide
• Your Unique Selling Proposition (USP)
• Business overview
• The challenge you're addressing
• Market analysis
• Your solution
• Marketing and sales strategy
• Goals and Key Performance Indicators (KPIs)
• Team composition
• Funding request and allocation

Your business plan presentation needs to be as strong as your idea

Having a well-crafted business plan is crucial, but if it's not presented effectively, it's like having a treasure map that no one can read.

Even the best ideas can fall flat if they're not communicated clearly, potentially burying your chance of getting your business off the ground.

Remember, presenting a business plan is more than just sharing facts and figures. It's about engaging your audience, whether they're investors or stakeholders, and making them believe in your vision.

But don't worry, you're not alone in this. This guide is here to help you master the art of business plan presentation. You'll learn how to structure your presentation, design slides that captivate, and conclude in a way that leaves a lasting impact and drives action.

Let's dive in!

What to include in a business plan presentation?

A business plan presentation is your chance to delve deep, showcasing not just the what and the how, but also the why of your business. It's your strategic playbook that can persuade investors, guide your team, and set the foundation for your business's success.

11 essential slides of a business plan presentation:

Opening slide: Set the tone with an engaging first impression.

Your Unique Selling Proposition (USP): Define what sets your business apart.

Business overview: Offer a concise snapshot of your company.

The challenge you're addressing: Describe the problem your business solves.

Market analysis: Demonstrate your understanding of the industry and market trends.

Your solution: Detail how your product or service addresses the problem you’ve identified.

Marketing and sales strategy: Outline your approach to winning and keeping customers.

Goals and Key Performance Indicators (KPIs): Specify your objectives and how you’ll measure success.

Team composition: Introduce key team members, their roles, and expertise.

Funding request and allocation: Explain your financial requirements and how the funds will be utilized.

Next steps: Guide the reader on the next steps after reviewing your plan, whether it's a meeting request, further discussion, or a specific action you want them to take.

What does a business plan presentation look like?

In today's fast-paced business world, static business plan presentations are losing their edge. Imagine having to constantly pinch and zoom on a mobile device just to see the details. It's frustrating and distracting.

People also get disengaged when faced with walls of text. They're there to hear a story, not read a novel.

Interactive presentations, on the other hand, bring your business plan to life. They encourage audience participation, adapt to the flow of discussion, and make complex ideas more digestible and memorable.

You can see what an interactive business plan presentation looks like below:

How to turn a business plan into a presentation

Transforming your business plan into a presentation is a crucial step in bringing your vision to life. It's not just about having a plan; it's about presenting it in a way that resonates with investors and partners.

Start by distilling the essence of your plan, focusing on key points like your mission, market analysis, and financial projections. Use engaging visuals and a clear narrative to make complex information accessible.

For detailed insights on how to write a business plan , check out our guide.

How to make a business plan presentation in 6 easy steps

Crafting a business plan is about blending vision and strategy into a narrative that captivates your audience. With Storydoc's AI business presentation maker, creating this narrative becomes intuitive and easy.

In the guide below, we'll show you how to turn your plan into an engaging presentation in 6 simple steps. Stick around to see how seamlessly Storydoc can bring your business story to life.

1) Describe your presentation’s objective

Kick things off by sharing with our AI the type of business plan you're looking to create. This is like setting the GPS for your journey, ensuring every part of your plan is aligned with your end goal.

2) Give an overview of yourself, your organization, and your offering

Introduce the essence of your business - who you are, what your company stands for, and the unique value of what you offer. This sets the stage for a personalized and relevant presentation.

3) Select a suitable design template

Dive into our collection of design templates and pick one that resonates with your business's personality.

4) Tailor your business plan presentation to your needs

Now, here’s where you add your personal touch. Fill in your details, tweak the design, and watch the magic happen as the template adapts to your content. This is where your business plan presentation starts to take on a life of its own.

Then, you can either upload your own multimedia elements or sit back as our AI assistant generates some for you.

5) Add personalized elements

Next up, sprinkle in some personalization. It works just like personalizing a newsletter - you can insert dynamic variables that automatically fill up with your recipient's data.

This level of customization not only makes your presentation feel tailor-made for each reader but also adds a layer of engagement. As a matter of fact, it can get 68% more people to read your deck in full , and share it internally 2.3x more often!

6) Review and refine your business plan presentation

Finally, take a step back and review your plan. Ensure it looks good, flows well, and clearly conveys your message.

The beauty of Storydoc is that it's a living document – if you spot a mistake or need to update information after sharing, you can. You're in control, ensuring your audience always sees the most polished and up-to-date version of your business plan presentation.

Business plan design principles to turn average into impressive

Designing a business plan presentation is about more than just putting words on a page; it's about creating an experience that captures and holds attention. In today's digital age, the way you present your plan can be just as important as the content itself.

Let's explore how to design a business plan presentation that stands out in the modern business landscape.

1) Move from static to interactive

Gone are the days of static, text-heavy business plan presentations. Today's plans are interactive, engaging readers with clickable elements, dynamic charts, and even embedded videos.

This interactivity not only makes your plan more interesting but also allows readers to engage with the content in a more meaningful way.

Here's a great example of an interactive business plan presentation:

2) Use scroll-based design

Forget the hassle of pinching and zooming on a PDF. A scroll-based design, similar to a modern website, offers a fluid reading experience.

It's straightforward and aligns with how we naturally consume content online, making your business plan presentation easier and more enjoyable to read.

Here's an example of scroll-based design:

3) Make sure your business plan presentation is mobile-friendly

With so many people reading on their phones, your business plan presenttion needs to look good on any device.

Responsive design means your plan is easily readable on a phone, tablet, or computer, ensuring that your message is clear no matter how your audience accesses it.

4) Shift from local files to online documents

Step away from traditional Word docs or PDFs and embrace online documents. They're great for sharing, updating in real time, and collaborating with others.

Plus, they're accessible from anywhere, which is perfect for busy investors who are always on the move.

For more information, check out our comparison of the best business plan document types .

5) Embrace visual storytelling

Use visuals like infographics and charts to tell your business's story. They can turn complex data into easy-to-understand, engaging information. A well-placed visual can often do a better job of explaining your points than text alone.

Here's a great example of visual storytelling:

Best business plan software

Selecting the right tool to create your business plan presentation is vital for any startup. To ease your journey, I've compiled a list of the top business plan software, each designed to cater to different needs.

From comprehensive platforms guiding you step-by-step to dynamic tools that add interactive elements to your presentation, there's something for every entrepreneur.

The best business plan software currently available:

LivePlan.com

BizPlan.com

Upmetrics.co

GoSmallBiz.com

Business Sorter

MAUS Master Plan Lean

For a deep dive into each tool and to find the one that best fits your business's needs, explore our detailed guide to the best business plan software .

Interactive business plan presentation templates

The pressure to get your business plan presentation right can be overwhelming. After all, in many cases, you only get one shot to impress.

These business plan presentation templates offer a framework that takes care of the structure and design, allowing you to focus solely on fleshing out your strategy.

Whether you're pitching to investors, partners, or stakeholders, these templates give you the confidence that your plan is presented in the best possible light.

Grab one and see for yourself.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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• Presentations

How to Create a Business Plan Presentation [Plus Templates]

Written by: Masooma Memon

You know your business idea is strong, but presenting it in a way that captivates your audience and inspires them to take the desired action? That’s a different story.

But don’t worry. With the right approach and resources, you can create a business plan presentation that not only conveys your idea in the best possible way but also wins over potential investors, partners and clients.

In this article, we’ll cover everything you have in mind like how many slides does your business idea presentation need, what goes into those slides, and how to create, design and present an impressive business plan presentation.

Along the way, we’ll also show you a series of ready-to-use business plan presentation templates that you can customize to use as your own. See? We did say creating a presentation isn’t rocket science.

Ready to learn how to create a business presentation?

Let’s get started already.

Here's a short selection of 8 easy-to-edit business plan presentation templates you can edit, share and download with Visme

Tired of creating boring slides? Check out Visme's presentation software for free. Browse through our extensive collection of ready-made templates , millions of design assets, data visualization, AI-powered tools, branding, animation, interactivity and more. 

Don't worry if you're pressed for time; Visme's AI Presentation Maker can help you create stunning slide decks for your business idea.

Table of Contents

• What Is a Business Plan Presentation?
• What Should Be In a Business Plan Presentation?

How to Create a Business Plan Presentation

• How to Design a Business Plan Presentation With Visme

Business Plan Presentation Best Practices

How to present a business plan presentation, business plan presentation faqs.

• A business plan presentation is a formal slide deck that includes your goals, mission, strategy, pricing model, financial projections, teams and other information about your new business.
• Typically, a business plan presentation includes a title slide, problem, solution, pricing plan, business operations information, marketing plan, industry overview, financial projections, team and a concluding slide with your contact details.
• To create a business plan presentation, identify your goals, conduct research, create an outline, develop the content, design your slides, prepare supporting material, and finalize and polish.
• Design a business plan presentation easily in Visme by picking a template, adjusting the slides, customizing the template, and then downloading and sharing your presentation.
• Some tips for creating impressive business plan presentations include drawing attention to your core message, making your slides easy to read and understand, sticking to one or two fonts, picking a nice color scheme, using minimal text and paying attention to the visuals.
• To effectively present a business plan presentation, keep your presentation concise, add interactivity, pay attention to the design and incorporate data visualization.
• Visme makes it easy to create a professional business plan presentation that leaves a solid impression on your audience. Use features like ready-made templates, built-in graphics, animations, branding and AI-powered tools to create stunning presentations.

What is a Business Plan Presentation?

We know a business plan as a formal document that includes your business goals, mission, strategy and the rest of the starting-a-business shebang. 

A business plan presentation is all that with added pressure since you’ve to convey the entire information in slides – clearly and concisely. 

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Put another way, you don’t have wordy documents to convey your ideas. Instead, you’ll need to be clear about selling your idea to investors by sharing all the important details in an engaging and succinct manner. 

What Should Be in a Business Presentation?

Now that you know how your slides need to look, let’s talk about another important point—your presentation’s slides and what they need to talk about. 

The bare minimum slides you need are 10. Remember, cover only one business aspect per slide.  Here’s what your slides should be about.

Slide 1: The Title Slide

This needs no explanation — it’s your introductory page that should include your business’s name, any slogan that you may have, and a logo as well (if it’s ready). Don’t forget to add your name to the slide. 

Since this is the first slide, it needs to be an impression maker. One way to create such a slide is to rely on a powerful image that showcases your business idea. 

Take, for example, this presentation template by Visme. It pretty much speaks for itself, narrating the business idea is related to social media scheduling.

Looking for the perfect image for your presentation? Grab one from a pool of 700+ free presentation images . 

Slide 2: The Problem Your Business Solves

Dedicate your second slide to diving into the pain point your business solves.  You can use facts to make things convincing. But, there’s nothing that beats a good story. 

Here is an amazing business plan presentation example that does just that.

Additionally, make sure you let your design do the talking. For instance, this presentation template uses a few words and pairs them with icons that explain facts.

Slide 3: Your Business’s Solution

Now that you’ve introduced the problem, give the solution. 

This is the part where your story comes to its happy ending. And what’s the happy ending? Your business idea.  

Again, make sure your solution-offering slide isn’t wordy, but digestible. Try a diagram or sketch to explain your idea like here.

Slide 4: Your Pricing Plan

Okay, so investors know you’ve a great idea that you’ve delivered in an even greater story format. They’re impressed. What’s next? Your pricing structure. 

In your business model slide, go on to tell who your customers are, what your revenue sources are going to be, and how much you expect customers to pay for your product/service?

But, instead of writing it all, present your pricing plans in a simple-to-grasp chart. 

Here’s what I mean.

Slide 5: Business Operations Information

Now is the time you give your audience an inside peep into the operating nuts and bolts of your business. 

Where will your business headquarters be located? What about the staff that runs the show in the background. What equipment will you need? Answer all that in this slide. 

Just make sure you offer all this info in a chart or diagram.

Slide 6: Your Marketing Plan

Next, tell your audience how you plan to market your business. 

Nope, "TV and ads" is not the right answer. Instead, share your marketing plan including the channels you’ll use and how you plan to do so. 

Planning to make a separate marketing presentation? Dig into this guide to create one with free templates.

Slide 7: Industry Overview

In other words, this slide is for competitor analysis. Make sure you keep it clipped and use a positive approach. 

Defaming or bad-mouthing competitors won’t help. What’ll make a difference in your favor though is how well you explain your unique selling proposition (USP) or what makes your business a winner. 

Share this information in a chart or outline the key pointers like this template below does.

Slide 8: Financial Projections

Time to pull out the crystal ball that shows the future!

Answer the following in this slide: what financial projections do you’ve for the next 3 years and 5 years to come. Then, explain how you reached those numbers. 

Here’s a template that does that well:

Slide 9: Your Team

Here’s the part when you talk about the key players who’ll help you build your business. 

See how this template intros teammates.

Slide 10: Concluding Slide

This is your last slide. It’s best to close your presentation with your contact details (check out the slide below for an idea) and a sense of urgency.

But why the urgency, you ask? Because you want to tell your audience that now is the right time for your business to enter the market. 

1. Identify Your Goals

Before diving into your presentation, take a step back and clarify your purpose.

Are you seeking investment, looking for partners or pitching to potential clients. Knowing your aim helps shape your entire approach.

Then, set clear goals for your presentation. Maybe you want to secure a certain amount of funding or land a specific partnership. Having these objectives in mind keeps you focused and helps you measure success later on.

2. Research and Gather Information

Now it's time to roll up your sleeves and dig into the nitty-gritty.

Start with thorough market research—understand your industry inside out and know your competitors like the back of your hand.

Also, get a solid grasp on your target audience. Research their backgrounds, interests and what they're looking for. This insight is gold when tailoring your content.

Don't just skim the surface; dive deep. Collect hard data, compelling statistics and solid financial information that backs up your claims.

As you gather all this information, keep it organized. Use spreadsheets, mind maps or whatever system works for you. The point is to have this valuable intel at your fingertips when you need it.

For example, you can use Visme’s whiteboard tool for this purpose. Or design an engaging mind map that you can easily share with your team.

3. Outline Your Presentation Structure

Think of your presentation as a story—it needs a beginning, middle and end. And all of these parts need to flow seamlessly.

Start by mapping out the key points and sections you want to cover. Then, arrange them in a logical order that builds momentum. Make sure each section naturally leads into the next, creating a compelling narrative.

As you plan, consider how much time and emphasis each part deserves. Your game-changing product might warrant more time than your office location, for instance. A well-structured presentation keeps your audience engaged and helps them follow your vision effortlessly.

Want to learn more? Here’s a detailed guide on the different types of presentation structures you might want to use for your business plan presentation.

4. Develop Your Content

Here's where you breathe life into your presentation.

Craft content that's not just informative, but captivating. Think about what makes your business unique and exciting— that's the story you want to tell.

Develop a clear, punchy value proposition that instantly communicates your worth. As you write, keep your audience in mind. What matters to them? Align your content with their interests and needs. If you need help with crafting the perfect words, use Visme’s AI Writer for assistance.

For each slide, aim for concise, impactful statements. Back up your claims with solid data and facts—investors love numbers. And while it's good to show you know your stuff with industry jargon, remember to explain complex terms. You want to impress, not confuse.

5. Design Your Slides

Now it's time to make your presentation visually appealing. If you’re using a template, choose a design theme that's professional and aligns with your business idea.

Ideally, your presentation design should be clean, modern and easy on the eyes. Use high-quality visuals, charts and graphics to illustrate your points. We’ll discuss more about how to design a business plan presentation in the next section.

Be careful not to go overboard. Keep your slides uncluttered and easy to read. A good rule of thumb is no more than six bullet points per slide. Use them to highlight key points and provide visual interest, not to display every word you're going to say.

6. Prepare Supporting Materials

Your presentation is just one part of the package. Create handouts or leave-behind documents that reinforce your key points and provide additional details. These could include executive summaries, product specifications or financial projections.

Also, develop a one-page business plan or a more detailed one for those who want to dive deeper. These materials show you're thorough and prepared, and they give interested parties something concrete to review after your presentation.

Visme offers a bunch of business plan templates to help you in that area. Here’s a business plan template you can use right away:

The best part about using Visme is you can ensure your document design is consistent with your presentation. Simply upload your brand elements like fonts, colors and logo, and our Brand Kit will apply your unique style across any project you create.

In fact, you don’t even have to manually upload anything if you’re short on time and have a website. Input your site URL into our Brand Design Tool and let the AI pull the brand elements automatically and apply them to your designs.

7. Finalize and Polish

You're almost done! But before you call it a day, revisit and fine-tune your presentation so it’s free from any potential issues. Proofread everything meticulously and check for spelling errors, consistency in formatting and accuracy in your data and projections.

Make sure all your information is up-to-date and relevant. Also, pay attention to any animations and transitions between your slides—they should be smooth and logical.

This is also a great time to get some outside perspective. Present to trusted advisors, mentors or colleagues who can give you honest, constructive feedback. They might catch things you've missed or have ideas to make your presentation even stronger.

If you’re creating your business plan presentation in Visme, you can invite team members to review your slides, leave feedback by commenting or annotating and even work on the content with you using our collaboration and workflow features.

How to Design a Business Plan Presentation with Visme

So far, you’ve learned a lot of theory on making a business plan presentation. It’s time to put all that and more into practice. 

Start off with writing your content. And, go on to design your slides next. 

With Visme, you’ve two ways to go about creating your presentation: either start with a template or work from the scratch. 

Have you already started making your presentation in PowerPoint, but only just discovered Visme?  No worries! Nobody’s going to ask you to start over.

Instead, simply follow the steps in here to import your PowerPoint presentation in Visme .  Or, watch this video to understand how do so.

Now, let’s start designing.

1. Pick a Template

Visme offers templates in various categories, so you’ll be sure to find a template that fits your business idea. 

For instance, here’s a business presentation template.

Here’s something for those of you with an idea in the finance sector.

Plus, a template for a product idea.

Each of the available templates are editable, which means if there’s something you want to change about it, you can easily do so.

Looking for something that takes creativity to a whole new level? Pick from one of our animated presentation templates. And if you’re short on time, you can use Visme’s AI Presentation Maker to whip up a custom design tailored to your business idea and vision.

2. Adjust the Slides

Once you’ve picked your template, click  Add New Slide to bring other slides from the template into your presentation. Pick and choose any and all of the slides you need to use in your business plan presentation.

You can also bring in slides that you've previously saved to your slide library to help customize your presentation even further.

3. Customize the Template

Lastly, customize your template’s font and color. 

If you already haven’t settled on your brand colors, dive into color psychology to pick colors for your presentation that inspire trust.

If you plan to power your first slide with images, you can either select images from Visme’s stock photo library or upload your own image. You can also add icons , shapes, animated graphics, illustrations, 3D characters , gestures and more to spruce up your slides.

And if you can’t find the perfect image, whip one up using the AI Image Generator or edit existing images using the AI Image Editing tool . It can unblur, upscale and remove unwanted backgrounds in seconds.

Pro Tip : Take advantage of Dynamic Fields to always keep important data like names, dates and contact information accurate. Once you've customized the fields and assigned values , your data will be pulled in throughout your project.

Alternatively, you can create your presentation from the ground up using a blank canvas or by starting with a presentation theme .

4. Download and Share

Finally, it’s time to share your business plan presentation.

You have several options to do that in Visme. Here they are:

• Download: Save your presentation in PDF or PPTX (PowerPoint) format. You can also download in HTML5 (offline web) format to preserve animation and interactivity,
• Share online: Publish and share your presentation online using a public or private link. No need to download any files—your presentation will be hosted on Visme.
• Embed: Generate an embed code for your presentation to add it to a website or portal.

Also, fun fact: when you share your presentation online with Visme, you can track built-in analytics to understand how people are interacting with your slide deck.

With the recap out of the way, let’s talk about the fundamentals of preparing a business presentation that you need to keep front and center as you plan.

1. Draw attention to your core message.

This is the heart of any successful presentation — one that makes it a winner. To ensure your message comes off coherently, explain your business idea to yourself.

The stronger your grip on your idea, the better you’d be able to explain it in a few sentences, or paragraphs at most. 

In other words, make sure you can summarize your plans into an elevator pitch. Also, don’t forget, use simple language — can a child understand your business idea? If so, you’re in the right direction. 

2. Make your slides easy to read and understand.

If a clear message is the heart of a prizewinning (read: investor winning) presentation, good readability and ease in understanding are the lungs, working to keep your presentation alive and breathing. 

The question now is, how do you go about creating digestible slides? Here are a couple of things that can help.

3. Stick to one or two fonts.

Garamond, Helvetica and Gill Sans are some of the best fonts to use in a presentation .

And while you’re at it, select a readable font size. 30 points is a good benchmark size to keep in mind like we discussed above. 

Take a look at how well the font size is adjusted in this template. The changing font size also creates a visual flow that navigates viewers’ attention.

4. Pick a nice color scheme.

Know those bright colors that hurt the eye and are hard to look at? Steer away from them. A subtle color combination works best like in the Visme presentation template below.

5. Use minimal text.

To do so, read each word carefully and ask yourself: can I do just fine without this word? If you find yourself replying in the affirmative to this question, remove the word. In short, make each word earn its keep.

Here’s a template using only as many words as needed to get the message across.

6. Pay attention to the visual elements in each slide.

The goal is simple: you’ve got to use design elements smartly without overdoing them. Sure, you’ve heard a picture is worth a thousand words, but nailing visual components in your presentation can take some effort. 

Put another way, it isn’t about throwing in a bunch of thumbnail images and icons to each slide and calling it a day. Instead, it’s about adding them thoughtfully so they’re impactful rather than extra baggage. 

Check out this template from Visme to get an idea of what we’re talking about here.

On the whole, aim to create a business plan presentation that’s readable, comprehensible and clutter-free. 

Before we wrap this up, here are some tips to help you deliver more memorable presentations:

Keep Your Presentation Concise

Short, powerful messages leave a far deeper impression than long, rambling presentations.

Follow the 9-minute rule —originally for salespeople but equally valuable for presenters—to deliver more impactful presentations.

Aim to deliver 2-3 slides per minute, keeping your key points within about 9 minutes. This helps maintain your audience’s attention and ensures your core message is communicated without overwhelming the listeners with excessive information.

Add Interactivity to Your Presentation

Breathe life into your business presentations and stand out by incorporating interactive elements, such as animated icons, popups, clickable buttons, embedded videos and more.

Interested in creating an interactive business presentation? Here are 20 tips to get you started.

You can also take a look at how to create an interactive quiz within your presentation below.

Create engaging interactive content with Visme.

• Add interactive pop-ups and hover effects
• Increase interest and engagement on your design
• Lead your audience to specific content with interactivity

Pay Attention to Your Presentation’s Design

Not only is visual design an important component of any presentation , but it’s also what hooks your audience. It takes about 50 milliseconds for your audience to assess a design’s visual appeal so aim to leave a strong visual impression. 

Use a powerful image as this template does.

Or try a color-based design with a modern layout like the one in this business presentation template:

Incorporate Data Visualization

Wherever possible, use any of the various chart types at your disposal to present your data. These could be line or bar graphs, pie charts, Gantt charts, Venn diagrams, pictograms, population pyramids and much more.

But why should you use charts to share your data? Simple: data visualization makes complex numbers easy to understand at a glance and more interesting to look at.

Check out this funnel chart template by Visme that you can add to your business plan presentation:

Or this cool gauge chart to track the achievements of your sales staff:

With a few clicks of a button, add creative infographics to your Visme presentations and take them to a whole new level.

Q. How Many Slides Does Your Business Presentation Need?

Aim for 10-12 slides in your business presentation. This aligns with Guy Kawasaki's 10-20-30 rule: 10 slides max, presented in 20 minutes, using at least 30-point font. This approach helps you stay focused and keep your audience hooked to your presentation till the end.

Made with Visme Infographic Maker

  If absolutely necessary, you can stretch to 13 slides, but try not to go beyond this to prevent overwhelming your audience. Remember, a concise presentation often has more impact than a lengthy one.

Create a Business Plan Presentation That Wins Investors

Creating a business plan presentation really isn’t much of a tough nut to crack. Consider half your work done if you’re cent percent clear about your business idea. This way your presentation’s content will come easy to you.

As for the design? Leave that to Visme. Our online presentation software makes it easy to create a beautiful and professional business plan presentation that leaves a solid impression on your audience.

Use features like built-in graphics, custom 3D characters, animations, branding and AI-powered tools to create the best business plan presentation you could envision.

Create beautiful presentations faster with Visme.

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About the Author

Masooma Memon is a pizza-loving freelance writer by day and a novel nerd by night. She crafts research-backed, actionable blog posts for SaaS and marketing brands who aim to employ quality content to educate and engage with their audience.

Home Blog Business How To Craft & Deliver an Effective Business Plan Presentation (Quick Guide)

How To Craft & Deliver an Effective Business Plan Presentation (Quick Guide)

A vital element in today’s highly competitive business landscape is the ability to craft and deliver a business plan presentation. This applies to both entrepreneurs and corporate leaders. 

This guide describes essential aspects required to build a business plan presentation and deliver it to stakeholders. 

Table of Contents

What is a Business Plan Presentation?

Is a business plan presentation the same as a business presentation, executive summary, justification of the business proposal, swot analysis, the niche of the proposal & actors in the industry, competitors, competitive intensity, trend analysis and critical variables, value chain, market analysis, jobs-to-be-done, value proposition, revenue streams, cost structure, distribution channels, key partnerships for the business model, organizational structure & management, go to market and marketing plan, development plan, qa, and continuous improvement model, distribution plan, inventory management, initial funding and financing structure, projection of income and costs.

• Evaluation of Projected Return vs. Required

Risk Evaluation

Sensitivity to critical variables, how to present bibliographical information in a business plan presentation, how to deliver a business plan presentation.

A business plan presentation is the medium we use to communicate a business plan to an audience. 

Presenters commonly ask what is the target length of a business plan presentation in terms of slides. Our expertise in this field tells us it’s advisable to work between 13-20 slides, remaining as concise as possible and using the help of visual aids. Let the graphics speak rather than fill your slides with text blocks.

No. A business plan presentation is used to communicate an identified business opportunity and how it is planned to be served in a way that generates profit. A business presentation is a more generic term, explained in our article about business presentation examples . 

How to Create a Business Plan Presentation

This section will list our recommended content for a successful business plan presentation. We broke it down into four stages which help the presenter build the story backing the business: a-. The opportunity and the competitive landscape analyzed, b- the business model designed and tested to serve the opportunity, c- the implementation plan of the business model, and finally, d- the financial and economic projections estimated that show the profitability of the opportunity.

For the purpose of this guide, the slides will refer to a case study of photo editing software. To replicate this slide deck creation process, you can speed up design decisions by working with the SlideModel AI Presentation Maker and tailoring it to your project.

So, how to make a business plan presentation? Let’s see a step by step guide.

Stage 1 – Identifying the Opportunity

After the title slide that defines how to start a presentation , any business plan should proceed by introducing the executive summary in a concise but impactful format.

The purpose of the executive summary is to inform the audience what to expect from the presentation and its conclusion.

Work with a maximum of two slides for this section, highlighting the key elements through visual cues. Check our guide on how to present an executive summary .

The next slide should disclose all the reasoning behind the business plan proposal, why this plan is being presented at this present moment, and projections of how the plan aligns with the current market trends.

Presenters can share the analysis done by the Market research team as long as it’s made clear which problem is relevant to the current market trends that this business plan aims to solve.

Mention all the references used to arrive at the conclusions expressed so data is backed with meaningful sources.

Any corporate PPT template can help you craft this slide, but presenters can also boost their performance through the use of infographics . If your solution for the selected problem involves a complex process, consider using a process flow template to expose the step-by-step justification of this proposal.

Use a SWOT template to showcase the Strengths, Weaknesses, Opportunities, and Threats of this business opportunity.

Make sure the SWOT diagram is legible. Work your way to meet the same aesthetic style despite speeding up the process with templates. Mention the tools used for gathering the information for this SWOT Analysis in the footnote and ensure the audience understands which information elements help you reach conclusions in each quadrant. Check our guide on how to create a SWOT analysis and see if your business plan requires a SWOT or SOAR analysis . 

Every business plan is scoped under a niche or industry sector. With this slide, describe the sector in which the proposal is immersed. Communicate its value,  list the actors involved, and describe their high-level relationships.

List the analyzed competitors. Communicate their attributes. The competitors’ comparison in business plan presentation can be visually explained using tools from the Blue Ocean Strategy framework, like the Strategy Canvas . 

The competitive intensity of an industry sector is studied through the Porter’s 5 Forces model. This intensity expresses how attractive the industry is. Explain the conclusion in each force showcasing the model.

First, introduce the variables identified as important for the industry sector, citing the insight’s source. Secondly, drill down each variable and break down the different trend dimensions ( PESTEL ) 

• Use a highly visual slide, like a dashboard template , to introduce factual data regarding the trends over a specific time period. Growth rates must be represented in time frames of over 180 days to evaluate the trend accurately.
• List the critical variables (consumers, product, production capability, and financing) briefly.
• Disclose how each variable can affect pricing and your position within the niche for that trend. Presenters can refer to case studies from successful competitor stories on how they responded to trend changes in the niche.

When presenting the value chain, we ought to articulate the sequence of activities the company handles to create value within the business plan. Start by breaking down the value chain into its key components, briefly explaining the stages from inbound logistics all the way through customer service. It is important to highlight the linking point between each stage and express the value of coordinating team activities to enhance overall efficiency.

We can use flowchart diagram templates as visual aids for the audience so they can understand the process sequence. Check our guide on how to make a flowchart .

Present the identified Market and its Segments. Continue explaining how conclusions were driven through the analysis and sizing of the market.

Presenters can use target market analysis templates , market segmentation templates , or TAM SAM SOM templates to compare their target market with the total available market. 

We recommend you check our guide on market segmentation for this process.

Then drill down with a Persona definition.

This study can be made by creating ideal customers, describing their demographics and psychological factors that make them prospective candidates to purchase the product or service this business plan presentation refers to.

Here is our guide on creating buyer personas . 

The Jobs-to-be-Done theory explains why certain customers are attracted to products and services and how those elements solve core problems in the consumers’ lives. 

A Perceptual Map is a tool we can use to measure the consumer perception of different products/services in the same market. This can be particularly useful if our value proposal is to brand ourselves as cheaper alternatives to already existing solutions. Check our guide on perceptual maps for further information.

Check our guide on the Jobs-to-be-Done framework and add suggestions to the business plan presentation.

Stage 2 – Business Model

To describe the  Business Model in your Business Plan Presentation, use the business model canvas analysis tool. Display your design in one slide.

For specific sections of the BMC, you can add slides if you need to drill down for further details. In our experience, the following sections require a deeper level of explanation.

List the Segments targeted in your Business Model. You can include a slide with additional information and segment size. Reference the Market analysis explained earlier to justify the selection or which were the pivots applied.

In order to explain the reasoning behind the Value Proposition and how it serves the segments selected, you can use the Value Proposition Canvas tool to explain the logic behind this selection.

The Value Proposition outlines the unique benefit our product or service offers the market and why customers should choose our offer over potential alternatives. Since we have already analyzed the potential buyers and presented the market, it’s time to deliver that value proposition using our best assets: customer testimonials, report data, surveys, etc.

As testimonials often weigh the most in established brands, be sure to present this information through a narrative that showcases why your product or service had a positive impact on the life of that customer. You can use customer testimonial templates to give an extra boost through visual aids.

Explaining how much the customers will pay for the product/services is critical to understanding the viability and profitability of the business. Showcase for each segment the pricing model and the engagement terms.

The Income Model expresses the sources of revenue for our business plan. This has to be in relationship with the pricing strategy for established businesses. Lean startups can work concerning their minimum viable product (MVP) and then elaborate with projections for future releases or changes in their income stream structure.

At this point, companies need to present the sources of revenue depending on their origin:

• Product Sales
• Subscription Model
• Freemium Model
• Partnerships with other brands in different niches
• Advertising and Sponsorships
• Monetization

Check our guide on pricing strategy models for more information about how to present this point. You can use revenue stream templates to represent this data in style.

Drill down the cost structure categories and relate them to the Value Chain explained earlier. Show a cost breakdown chart to make it easier for the audience to understand their weight in the total costs.

As this step can be a bit complex to articulate, we recommend you check our guide on Cost Structure to see how you can resume all that information in one slide.

At the business model stage, distribution channels should be briefly introduced since they will be mentioned again in the Distribution Plan . In some industries, it is important to highlight which channels are chosen over others for the sake of revenue and faster operation.

Our Distribution Channels PowerPoint Template is a perfect resource for this.

Presenting the strategic partnerships for the business plan is a way to prove the plan’s potential reach and success factor. On this behalf, companies must list which resources they are sharing with their business partners regarding expertise, technology, distribution channels, or capital, as these elements will impact the cost structure.

You can use the Business Partnership PowerPoint Template to present this information in a professional-looking format.

Stage 3 – Implementation

The business plan is designed to offer a product, deliver a service, or combine both. At this stage, the business plan presentation drills down on how the organization will build/deliver the product/service implementing the business model outlined earlier.  

Describe how the company operates regarding human capital and its roles. Presenters must describe to the audience the hierarchical structure, responsibilities, and how they play a role within the value chain.

You can use Org Charts to represent the roles and responsibilities in the organization visually. It is also advisable to highlight the expertise and experience of the management team, as it helps to build trust.

The Human Resource Plan must refer to your planned recruitment, training, and employee onboarding. Which talent will be required, and how is it planned to build the different teams of the structure.

Check the Go To Market Strategy guide and describe how the Business Plan will enter the market and overcome the initial barriers. Continue with the Marketing Plan limited to 1-2 slides resuming the plan’s tactics to increase brand awareness and the selected channels for this strategy. 

You can use the Marketing Plan Templates help to speed up the process by focusing on the content to fill rather than the design or creating complex charts from scratch.

Present the sales plan describing the full sales process, lead generation, nurturing customers, and conversion strategies.

Use Sales PowerPoint Templates to visually illustrate your sales process, like the Sales Pipeline Slide Template for PowerPoint , which depicts the process from lead acquisition to a closed deal.

Check our guide on Sales Plan for further information on this topic.

This step refers to presenting the product/service development plan, the Quality Assurance processes behind its validation, and your company’s commitment to a continuous improvement process based on surveyed data or customer feedback.

We can refer to testimonials, user case experiences our team successfully troubleshot, or experiences we learned from competitors in the same niche.

Presenting the distribution plan involves addressing logistics topics, supply chain , and sharing fulfillment strategies. Although we already presented the potential distribution channels, this is the step in which you detail how each will interact and their impact on the estimated revenue. 

Present one slide mentioning your company’s approach to these channels, if applicable:

• Direct Sales (either physical store or e-commerce)
• Retail Partnerships
• Wholesalers or Distributors
• E-Commerce marketplaces

This step involves two different approaches depending on the kind of industry we’re in. For traditional business, inventory management in a business plan presentation must highlight how the inventory will be handled to minimize transportation costs or overproduction. Projections must be shown per quarterly period and take into account seasonality if it has a significant impact on the required storage capacity.

On the other hand, e-commerce companies have to present their online infrastructure to secure the product’s availability 24/7, how customer tickets are handled when the customer cannot access the product, server costs, and how we prevent online leaks.

Stage 4 – ROI and Risk Evaluation

This section will outline the Financial Plan of your Business.

Showcase the financial structure, including equity, debt, and potential investors, at the moment of kick-starting this business. It is a good practice to consider the initial funding slide to be a brief summary of those points, with particular emphasis on the funding needs.

Cash Flow Diagrams , Comparison Chart templates , and Timeline templates to showcase when funds help to meet each of the plan’s milestones are good ideas to represent the elements on this slide.

Income and expense projections must be presented over a defined time period by using graphs or charts to clearly visualize the trends supporting each change.

Break down the revenue sources with clear, identifiable icons to showcase: product sales, subscription fees, advertisement, affiliates, etc. Sales estimations have to be realistic and conservative, as they will be contrasted with the production, marketing, administrative, and personnel costs to leave a gross profit margin calculation. 

Evaluation of Projected Return vs. Required 

Demonstrate the feasibility of your business plan. Start by presenting the profit margins in relation to the projection of income and expenses, then introduce the break-even analysis .

Presenters can make their message more relevant by presenting an ROI calculation and contrasting it with industry benchmarks in the same niche. By following this approach, presenters prove how the ROI offered by this business plan aligns with the investment’s risk projection.

Presenting a risk evaluation analysis in a business plan presentation involves introducing both risks and their mitigation strategies. 

Risk Management templates , like the ROAM framework, can help organize potential risk sources by their severity and impact on the organization. A pyramid diagram can be used to demonstrate how risk management can be delegated across the organization to completely eradicate the risk factor depending on its severity. 

The elements you should consider presenting are mainly regulatory changes, market changes, competitors (new or existing), and financial crises. 

The final point in our business plan presentation involves summarizing how key variables can influence the projected returns in our plan. Examples of these variables can be sudden increases in raw materials (affecting production costs and sales prices), a new pandemic (affecting workforce capacity and shortage of raw materials), geopolitical situations like war, etc.

We highly recommend presenting these critical variables using scenario analysis techniques according to measured data. Introduce best-case, worst-case, and most likely-case to give a full panorama of how your organization is prepared against any contingency.

An often overlooked point in a business plan presentation comes when listing the bibliographical information used to craft the business plan. Follow these steps to ensure a professional outcome for this slide or document.

• Use a title like: “Bibliography,” “Source Credits,” or “References.” If your business plan presentation cites examples from other companies, use a “Works Cited” section.
• References are usually shown in the APA style, but the MLE or Chicago style can be requested depending on your location or situation.
• Maintain a consistent style in terms of reference style used, font, text size, and formatting options across the entire slide deck. Footnotes or in-text citations can be used for important data.
• Verbally acknowledge your sources when required throughout the course of your presentation. This helps to establish credibility and respect for other people’s work rather than just dropping a slide with chunks of text.

This section will cover the most commonly asked questions on delivering a business plan presentation.

How many slides should my business plan presentation list?

This will depend entirely on your niche and the complexity of the business plan. Generally, work with at least 15 slides and no more than 30. It is best to use an extra slide rather than overcrowd an existing slide with tons of information.

What is the best format to present a business plan?

There are different options to present any business plan, so the selected option will mostly consist of the presenter’s preferred style and the audience’s age and interests.

• PowerPoint Presentation : You can start from a blank slide and go all the way through a professionally designed PPT template . PowerPoint documents allow you to present images, text, audio, videos, and any kind of graphic to help you convey the core ideas behind the business plan. They can work with any PC or Mac device, as well as mobile devices.
• PDF Documents: This can be a choice made in a hurry or by preference. Sharing a PDF document can work, but you must include the fonts used in the original document, as some compatibility issues can be present. 
• Pitch Deck : Rather than doing a lengthy business plan presentation, a pitch deck consists of a maximum of 15 slides to deliver your proposal concisely. This is the typical approach we can see in TV shows like Shark Tank. 
• Video Presentation : In some cases, using a video in a business plan presentation is relevant, especially if we are to introduce an innovative product in the market. You can use videos to showcase features, present services in a live format, introduce your team, and plenty of other options.

Are printables required in business plan presentations?

Although they are not required, using supplementary material in business plan presentations can be useful. You can prepare reference material for investors, especially involving complex data like graphs in an amplified format (and reference the slide in which they appear and vice versa).

Providing a printable to accompany your business plan presentation helps to give an image of professionalism and respect to your proposal.

What are the don’ts of writing a business plan?

The main purpose of this article is to craft and deliver a business plan presentation. Still, we would like to clarify some common errors seen in business plans that typically affect the performance of the presentation.

• Using overcomplicated language : Jargon or unnecessary acronyms may confuse spectators who are not in touch with all the details relevant to a particular industry. 
• Ignoring the audience : Not considering the variety of interests among investors, partners, and team members can hinder your presentation.
• Neglecting/underestimating competitors : Any realistic business plan considers the existing competitors in their niche and perhaps potential newcomers. Not doing so will leave you unprepared to present a doable business plan.
• Ignoring Risk Assessment : Omitting the Risk Assessment analysis and mitigation strategies does not respect the value investors and your team have. 

How long should the business plan presentation be?

As a general guideline, try to fit your business plan presentation between 20-30 minutes. Some complex plans may require additional time to be presented.

Does the presentation need to be tailored to different audiences? 

Using this tactic can be a winning factor for both investors and your team, as you prioritize effective communication for the roles they are relevant. Take these items into consideration for tailoring the presentation for specific needs.

In-Company Presentation

The focus should be on goal accomplishment and the strategies targeted to the team’s roles. Emphasize how teamwork is the pathway to success and how each individual contributes to the bigger picture.

If new technologies or knowledge are required as part of the business plan implementation, then this is the moment to disclose that information and inform the process to coach the team into it.

Board Meeting

Whenever delivering the business plan presentation to a board of directors, focus on the strategic goals, financial projections, and KPIs. 

Showcase how this business plan aligns with the company’s core values, mission, vision, and long-term strategy. 

Potential Investors

Presenting your unique value proposition, potential ROI, and highlighting the market opportunity is extremely important. Focus on selling your business model and vision with accurate financial projections and growth strategy. 

Dedicate some minutes to present your industry’s competitive landscape and answer why your product or service is a better offering than what competitors produce.

As we can see, creating a business plan presentation is a process that can be time-consuming if we lack the required business plan presentation tools to turn data into visually appealing formats. 

Remember to work concisely without losing the big picture of what you intend to explain. Your presentation is the entry point into the heart of your business; therefore, by adopting a structured approach, you can deliver an experience that engages, inspires, and builds confidence. 

Finally, let’s see some business plan PowerPoint presentation examples & business plan templates that you can use to speed up the presentation design process and save time.

1. Coffee Shop Illustration Business Plan Slides

Create your new business plan presentation with quality vector illustrations for Coffee Shops. Ideal for cafeterias, coffee bars, barista giftshop stores, bookshops and more.

Use This Template

2. Real Estate Business Plan PowerPoint Template

Realtors looking to start their own agencies should take a look at this attractive selection of slides with tailored real estate vector illustrations. These presentation plan slides show the different stages that a prospective buyer may incur, from hiring the services of a Real Estate agent, checking different properties, to finally buying a home.  Graphs and charts are included in vivid colors that are fully editable to meet the required branding.

3. Restaurant Business Model PowerPoint Template

As we’ve seen with the previous cases, these vector images depicting typical restaurant activities can help us build a business plan presentation sample to discuss with our team prior to an important meeting. Save time and money by introducing these professional designs into your presentation.

4. One Pager Business Plan PowerPoint

To briefly summarize the objectives of your business plan, work in-team with this one-pager business plan slide. Ideal to take notes, give a general picture of the current status of the business plan and key growth opportunities.

5. Business Plan PowerPoint Templates

If you want to create the best business plan presentation, this slide deck can make that task 100% easier. Containing all the elements described in this guide, introduce your data and prepare to deliver a powerful speech.

6. Flat Bold Business Plan PowerPoint Template

Another slide deck intended for those looking at how to make a business plan presentation that delivers a memorable experience. With a minimalistic design approach, it perfectly balances formal elements and impactful visual cues to help increase your audience’s retention rate.

7. Car Sharing Business Plan PowerPoint Template

Create the next Uber-like car-sharing service with the help of these carpooling vector illustrations perfectly arranged in a cohesive business plan slide deck. Presenters can explain the ins and outs of their business model with highly detailed graphics that grab the attention of potential investors. Check it out now!

8. Beauty Salon Business Plan PowerPoint Template

Business plan presentations don’t have to look formal or boring. This slide deck is geared towards beauty salon businesses, especially for those targeted to women. Chic design, bold color scheme, and extremely useful tools like a pricing list to present an idea like a subscription-based model where consumers see the total value of their investment.

9. CrossFit Business Plan PowerPoint Template

Finally, we list an option filled with tools and gym vector illustrations for those looking to start a gym business or CrossFit academy. These illustrations were crafted with care to express the core idea on every single slide, such as human-shaped graphs to present relevant KPIs.

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From Idea to Investment: How to Make a Business Plan Presentation

Renderforest Staff

26 Sep 2023

13 min read  

Companies that have solid business plans are 129% more likely to grow beyond the startup phase and develop into successful enterprises. 

Moreover, a business plan is the driving force that makes those with business ideas 260% more likely to actually take steps toward launching their ventures (according to the same study).

Why’s that?

We can call it a power of knowing what you’re doing . A good business overview presentation dispels ambiguity and defines a clear path towards success. 

A thorough introduction business plan is a well-oiled and highly organized machine behind the scenes that makes companies thrive and move forward regardless of the competition, changes in the economy, or other forces.

So, if you’re an aspiring individual looking to conquer the business world with your new idea and make investors believe in it, you need a business plan presentation.

This practical how-to guide will help you with that and provide you with top-notch business presentation examples to use as a ready-to-go template .

Business Plan Presentation: Goals and Applications Explained

A business idea presentation is a written, formal, and detailed document that outlines a company’s goals and objectives, strategies, financial projections, and operational plans for achieving success and sustainability.

• The key reason why you need a business plan slide deck is to attract external investors and raise capital for your project . With most early-stage companies striving with the shortage of financial resources, this task is critical for your startup’s survival and success. 
• The secondary objective of the business plan presentation is keeping your internal team focused, motivated, and on track . The plan ensures everyone involved in the project has an understanding of where they’re heading and what the company’s goals are.

Focusing more on the first goal, you should clearly understand that potential investors will first evaluate your business plan’s real chances of generating a return on their investment. So, your first task is to have a presentation plan that shows how you’re going to achieve profit. First things first, you’ll want to have a catchy brand name, and for that, you can use the AI business name generator .

Among other factors that can motivate investors to approve your project , some are critical. 

• You need to be detailed and clear . Investors tend to engage in projects in the industry that are well-familiar to them or explained to them in great detail. They also need to see a logical flow of action items you plan to implement to reach the desired goal.
• Your team should be reliable and professional . Investors put resources into teams they believe in. So ensure your team, their expertise, and clear priorities are represented and explained properly in the business overview slide. 
• Market validation evidence is needed . Investors need to see that the product you try to create is in demand. Given the current market trends and customer behavior, people need to have tangible proof that you are able to feed their needs with your product or service.
• A clear cost breakdown is a must . Your potential investors need to understand what costs are necessary and how much is allocated for each part of the project. Pay close attention to this part, and be realistic with the expenses and estimations. 

Well, you guessed it. Regardless of which business plan presentation template you choose, your presentation should translate your ideas into convincing facts, plans, and actions for the investors to see. For a more dynamic pitch, you can incorporate corporate video templates to showcase your business vision

Consider This While Creating a Business Plan Presentation

You can have a sea of business presentation ideas, but a typical audience’s attention span is 7 minutes . Well, 10 minutes at most if you have a super-engaging presentation or talk like Steve Jobs used to reveal Apple’s new products. 

Based on the short time frame you have, Guy Kawasaki introduced a 10/20/30 rule – a must-follow answer to your “how to make a business plan presentation” question. 

• Have up to 1 0 business plan slides .
• Structure your business model presentation to fit a 20-minute timeframe at most.
• Choose a font size no smaller than 30 . It is better to focus on easy-to-read and professional-looking fonts like Helvetica or Garamond.

Choose a Business Project Plan Presentation Template from Renderforest!

Eliminate the need to spend time creating a business plan presentation from scratch. With Renderforest’s online template library, you can choose any ready-to-go business plan slides template that’s designed with all the key features, creative elements, and professional approach. 

Choose anything from creative, modern, and sleek presentations to minimal or flat designs. Customize in a few clicks to have a personalized, unique presentation. 

Here are the key principles you should keep with your business plan presentation.

Have Clear Objectives

There are different company presentation examples based on the specific objective you chase with your business overview. You may ( and ideally should ) have one core business plan presentation, including all the key sections and details and a few different versions of it based on the key audiences and places you’re going to present it.

Let’s make it clear. 

Say you have a meeting with investors on Monday, another one with your marketing team on Tuesday, and you’re also invited as a speaker to the business event on Saturday. Each of these events has different audiences you need to captivate. And even though the primary idea you want to get across doesn’t change, you need to adapt your visual business plan for each audience. 

• For investors , you should have a thorough business plan presentation outline with a strong emphasis on the financials part. 
• For your marketing team , focus more on the strategic part and ideas for brand recognition you plan to implement. Here, more concentration is needed on motivating the team and having a clear breakdown of responsibilities.
• Finally, for a business event , it’s better to remove some sensitive business plan slides like finance, risks, etc., and replace them with more general and inspiring slides about your company’s vision and story. 

It may take you a few minutes to create a slightly modified version of your presentation, but the audience you’re addressing will appreciate it. 

Try to appear with an adjusted presentation for each audience and place. 

Keep It Clear and Concise

We should probably apologize for overusing the words “clear and concise,” but that’s what really working business slideshow examples are about. 

So, we can’t stress this enough: be as brief as possible. Remember, an overloaded business plan presentation is your no-go area!

• Choose 1, max two font styles, and ensure they go well together.
• Pick colors that form a good contrast together, avoiding too many bright shadows.
• Ensure your business plan slideshow has a healthy portion of negative space.
• Have as much text per page as can be read and digested by the audience without rushing.
• Keep a healthy balance between visuals and text.

The template below is a brilliant business presentation example, considering all the above tips. 

Maintain Visual Consistency

A cohesive, professional, and unified structure across all slides is essential . This means every slide in your business plan presentation should follow the same layout and design principles.

Colors, fonts, graphics, background, and buttons – all should follow the same rules . This will create a holistic, consistent experience for your audience while conveying your message clearly. 

In some cases, certain slides can have different colors than others, but they should all have the same general look. When you look at your business plan presentation, there should be a feeling of congruence across all slides. 

Otherwise, you risk leaving an unorganized, messy impression. 

Template Packs Are Your Best Friends for Creating Visual Consistency

What are business plan slide template packs from Renderforest, and why are they the best solution for a consistent look?

Packs are a collection of different slides – intro, overview, summary, budget, team, mission & vision, etc. that are all designed to work together . No matter which ~10 sample business plan presentations you will choose from them, the final result will be a unified look.

See how our Startup Pitch Deck pack slides go together. 

11 Cornerstones: Business Plan Slides to Include in Your Next Pitch

Well, by now, you should’ve grasped the fundamentals of how to do company presentations. And when you know the theory, it’s time to move on to the practical part – the actual slides you should include in your business plan presentation. 

The good news is you don’t need even a hint of design talent to have a striking business growth plan presentation. With Renderforest’s ready-to-use business plan presentation ideas, your manual work is limited to small editing with drag & drop options.

We’ve collected the key business plan presentation examples for you to grab and go.

Just scroll down to pick one!

Recommended Reading

• Elevate Your Pitch | Marketing Presentation Templates That Convert!
• The Art of Consulting Presentations: Boosting Impact with Renderforest Templates
• 10 Business Presentation Examples | Say Goodbye to PowerPoint!

The Title Slide

Hello, it’s me!

The title slide is the very first impression your audience will get from your business plan presentation. That’s why it should be catchy, intriguing, and not too overloaded with information.

Keep in mind – the title slide of your business plan doesn’t have to include all the text; a few headlines or statements can be enough to captivate the audience.

The best business plan presentation tips say the title slide should include all or some of the following.

• Company/product name
• Presenter’s name
• Short motto or statement
• Catchy photo

Executive Summary

Consolidate all the high-level insights of your presentation here – this is the part to grab the audience’s attention and get them interested in the details.

The goal of an executive summary is to raise interest without revealing too much or giving away all your secrets. 

You should be concise and clear here, focus on the top priorities that make you stand out from the competition, and share insights about what has been achieved and what business goals are ahead.

You can also share a few success stories from your industry or your own company, show how your current strategies have worked well in the past, and use them as an example to move forward. 

Statistics, facts, numbers – these are all great attention grabbers. 

Business Problem and Your Solution

The most successful businesses effectively solve the existing problems which don’t have successful solutions yet. So it’s no surprise a problem & solution is your business plan pitch presentation’s fundamental block.

Describe the issue you’re solving, explain why it’s a major problem ( backed up by relevant statistics ), and show how your product or service can overcome the difficulty.

Include visuals – images, infographics, graphs, and diagrams to emphasize on the issue. You can also highlight customer reviews or success stories to further illustrate the issue. 

Depending on how convincing you are at this stage, you can make or break the whole pitch. 

Your Value Propositions

So, what’s all the buzz about you? It’s time to showcase the unique features of your business and what makes it stand out from the competition. 

Value propositions are the distinguishing features of your product/service that should differentiate you from others in the market.

You can discuss such elements as quality, price, usability, support services, customization opportunities, and other factors of your provided solution that make you better than anyone else and what should drive people to choose you. 

Value propositions can be presented in the form of competitive advantages, service catalogs, benefits, or a simple list of features. 

The golden rule here is to avoid generic phrases and be as specific as possible. 

Market Analysis, a.k.a. Industry Overview

Investors will trust you if you prove you know the field you’re in. Knowing what you and your team are ready to do and knowing what the industry demands or how it works – are two different things. 

So, however deep is your approach to presenting your company’s value propositions, be twice as deep and detailed when it comes to market analysis or industry overview part. 

Explain the size of the market, its development over time, and the competitive landscape. Provide a full list of competitors, their strengths & weaknesses you should consider.

A good practice is to add trends & drivers in your industry – different components that shape the current state of affairs and will impact your future decision-making.

We highly recommend you proceed with your own research here, as publicly available stats ( though very useful ) don’t completely reveal your initiative and dedication to the project.

Even a small survey with your target audience or a focus group can be a great asset for your business ideas presentation. 

Go-to-Market Strategy

Reaching the paramount section – market strategy. When presenting a business plan to investors, that’s your chance to explain what business tactics you’ve chosen and why they are likely to work well.

For this part, you should outline the strategies, tactics, and approaches that will be used to acquire customers. Mention channels you’ll use for customer acquisition (SEO, PPC, social media campaigns, etc.) and their advantages and disadvantages in different markets. 

Talk about pricing models – how will you charge users for different plans/packages, and how are they tailored to attract customers from different market segments? 

Timeline format is one of the best practices when it comes to business plans for presentations . Picture your planned activities in chronological order, with estimated timelines to accomplish tasks. You can also include milestones in the timeline – significant events that will determine the success and development of your business.

Financial Projections

You also need a detailed accounting business plan presentation, where you show a thorough picture of how your company will be making money. 

To make it work, you need to provide a realistic estimate about the amount of money that could be brought in from different areas: sales, investments, grants, etc., and then calculate expenses – salaries for key personnel, office rent & utilities, travel costs.

Try to think outside the box when it comes to financial projections. Include the cost of any external services required, such as virtual assistants, accounting personnel, or marketing campaigns that will be necessary. 

Financial projections are the part where most startups fail because while many know how to scale their business, few can predict future expenses. If you don’t have a proper financial education to carry out this step, consider consulting an experienced financial analyst or accountant. 

Risks and Mitigations

Your business decisions have potential outcomes depending both on external and internal factors. Predicting those outcomes and including them in the business plan presentation for potential investors is called risk assessment or risk analysis – a crucial element without which your business plan presentation can’t be complete. 

The risk assessment part should include an overview of the potential risks, your reserve plan to mitigate them, and the steps you will take for each risk.

Usually, businesses analyze external ( economic, political, and technological ) risks that are beyond their control and internal ( operational, legal, financial ) risks that can be managed and controlled. 

It’s also common to calculate your business’s debt-to-equity ratio as a common financial risk evaluation tool . As debt is a potential risk for your company, and equity is your main resource to cover it, this ratio helps investors measure the financial stability of your business. 

Competitive Landscape 

Where do you stand in the competitive landscape? Here, you need to provide a full list of your competitors, their strengths & weaknesses. 

Besides that, it’s important to explain how you’re different from them and what makes you unique – this is where your value propositions come into play. Show investors how your solution can solve a problem better than others through compelling evidence or experiences related to previous cases. 

The two common ways to include competitor information in your business presentation outline are SWOT analysis and competitor analysis framework . 

In the SWOT analysis, you should talk about the strengths, weaknesses, opportunities, and threats your company has and how it compares to your competitors. 

The competitor analysis framework requires you to compare, evaluate, and rank each of the different business strategies they are using against yours. By doing this, you can identify potential areas and opportunities for improvement in the future. 

Team Overview

When presenting a business plan, don’t forget to honor the people who help you build your business. Investors care about who is on the team and how capable they are of performing their tasks, so it’s important to introduce them in an appropriate way. 

If you’re a small startup, list all key personnel – founders, CMOs, CFOs, etc., and talk briefly about their experience & achievements. Describe the combination of skill sets that makes your team unique and provide evidence to support it. 

If you’re a larger organization, focus on introducing key executives. Show investors how each person is important to successfully make decisions, drive business growth, or innovate in their areas of expertise. 

Also, mention if you have any experienced mentors, advisors, or board members who can help you move your business forward.

Conclusion and Call to Action

If you ask how to present a business plan that leaves a lasting impression, your conclusion and call to action are the key. Basically, you need to explain what will put everything together and leave investors with an overwhelming sense of enthusiasm. 

Summarize your main points and emphasize how all the previous parts create a powerful vision for potential success. Show them why it’s the right time to invest in your business and how they will get a return on their investment.

Finally, explain what you need from them – investments in cash or resources, board memberships, mentorship, etc., and give clear instructions on what investors should do next. 

Tips to Create an Ideal Business Plan Presentation with Renderforest

It’s time to create your new business presentation, and it’s easier than you may think with Renderforest. 

Follow the below quick steps to create the actual presentation of a business plan to your potential investors to secure funding.

Step 1. Choose a Business Plan Presentation Template

Head to our library of business plan presentations to find anything from financial and marketing to startup pitch decks, and choose the one that fits your business best. 

Each business plan presentation pack has a different number of scenes. You can check out which ones have enough slides to include all the important information and pick the best one. 

We recommend picking all your scenes from the same example business presentation pack, as each one differs in design and style, and keeping consistency can be tricky when mixing different packs.

Click on the pack you like the most, and choose “ Create .” All the scenes available in the pack will be accessible to reorder, add, or remove as many business slide examples as you need. 

Step 2. Customize the Slides to Match Your Corporate Branding

Though every business plan slide in Renderforest comes in a neatly organized, professional design, you can still make it fit your corporate branding. 

There are many editing options to make each slide look unique – change colors, font styles & sizes, and add your own images, icons, or GIFs. Make sure that design elements like backgrounds, shapes, or color schemes are all in line with your brand identity to show you mean business. 

Step 3. Download It in Your Preferred Format

Done? Ready to present a business plan? Get the high-quality version of your business plan presentation in different formats, all adjusted to different devices you may use to present. 

Renderforest business plan presentation is all yours – download it in JPG or PDF formats, or share a public link with your potential investors. 

You can be confident about the output quality, as Renderforest has both 4k and HD resolution versions of your presentation slides.

The Bottom Line

Now, the question “how to start a business plan presentation” shouldn’t scare you with too many tasks to do. 

The design part is handled by Renderforest with professionally chosen color and font combinations to fit the industry and purpose.

The tasks left to you are to input all the important information in slides and make sure all your branding elements are present and ready to download.

Article by: Renderforest Staff

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The Easy Guide to Making a Business Plan Presentation

Failing to plan is planning to fail.

That’s why a business plan is crucial to your business. If you want to make sure that the promising business idea in your head is feasible, you have to start with a business plan .

Visuals make anything easier to understand. That’s why including them in your business plan presentation is a foolproof way to ensure that it’s readily welcomed by your audience and digested without confusion.

By no means is this business plan template limited to presentations; you can also include these diagrams in your business plan documents to make them more readable.

Following are downloadable Simple Business Plan Templates

• Business Plan Template PDF
• Business Plan Template Word
• Business Plan Template PowerPoint

What is a Business Plan?

Benefits of using a business plan presentation, executive summary, company profile, customer profiles.

• Perpetual Map
• Porter’s Five Forces

SWOT Analysis

Pest analysis, competitor profile.

• Competitive Intelligence

Marketing and Sales Strategies

Organizational structure and management, product canvas, value proposition canvas.

• Financial plan

Common Mistakes to Avoid When Creating a Business Plan Presentation

Faqs about business plan presentations, want to extend the guide to creating a business plan presentation.

Let’s start by clarifying the business plan definition.

A business plan is a document that describes your business in terms of what it does, the products and services it offers, your business strategy and business goals, and your action plan outlining how you plan to achieve your goals and earn money.

The main purposes of a business plan are to

• Show the future financial performance of the company and its economic situation for the owners and investors.
• Help identify risks that may affect the growth of the company and provide strategies to overcome them.
• Help make predictions about market trends, competitor behavior, customer requirements and define and prioritize key business objectives .
• Serve as a key resource for developing budgets

Clarity and Communication

A business plan presentation helps you communicate your business idea, goals, and strategies with clarity. It allows you to distill complex information into concise and visually appealing slides, making it easier for your audience to understand and grasp the key points. Presenting your business plan in a structured and organized manner enhances clarity and ensures that your message is effectively communicated.

Engaging and Persuasive

A well-designed and well-delivered business plan presentation can be highly engaging and persuasive. By using visual aids, such as graphs, charts, and images, you can capture the attention of your audience and create a memorable impact. Effective storytelling and compelling visuals can help you convey the value proposition of your business, showcase market opportunities, and convince investors, stakeholders, or potential partners to support your venture.

Feedback and Interaction

Presenting your business plan allows you to receive immediate feedback and engage in discussions with your audience. This feedback can be invaluable in refining your business strategy , identifying potential gaps or weaknesses, and addressing questions or concerns. The interactive nature of a presentation enables you to have a dialogue, gather insights, and build relationships with key stakeholders. It also provides an opportunity to demonstrate your expertise, passion, and confidence, which can further strengthen your credibility and increase the likelihood of securing support or funding for your business.

The Key Elements of a Business Plan

A business plan should contain the following key components.

• Executive summary
• Company profile
• Market analysis
• Marketing and sales strategies
• Organizational structure and management
• Services and products

Although this comes first, it’s smarter to write it at the end. The executive summary of your business plan should explain what is great about your business model and its products or services.

It should be concise and appealing to the reader. And it’s easier to write a meaningful summary once you have filled in the rest of your plan.

Your company profile should provide details on,

• Company history
• Overview of the company
• Mission Statement
• Key resources
• Business contact information
• Products or services
• Location details
• The market you serve
• Your key customers
• The customer issue you seek to solve

All these details can be presented in a much nicer way with an infographic like the one below. It’s easier to read and understand and more compact and clearer than paragraphs of detail.

Market Analysis

Through a market analysis , you can find enough detail to define your target market, its size, customer segments, and their needs.

Your market analysis should also include a competitor analysis, where you will research your key competitors in terms of their influence in the market, their strengths and weaknesses, the threats they pose to you, their products and services, their pricing plans, their marketing strategies etc.

Some visual techniques you can use in this section to present your data are

These aptly summarize all your findings on your customers such as their demographic details, jobs, responsibilities, needs, challenges etc.

Perceptual Map

This tool helps you depict and analyze how your (potential) target customer perceives the brands or products of your competitors. It helps you make sense of your product or service’s competitive positioning through the survey data at your hand.

Porter’s Five Forces

This tool is used to assess your business competitive strength and position against your competitors. Using it you can understand whether your new product or service is profitable.

SWOT analysis is a great way to determine the strengths and weaknesses of your competitors and the opportunities and threats they bring to you within the industry. You can also use it to assess the capabilities of your own company.

More on SWOT Analysis: What, Why and How to Use Them Effectively

PEST stands for Political, Economic, Socio-Cultural and Technological factors. It’s a great way to examine how the external forces in your market can impact your company. It will also help you shape your marketing strategy and develop your risk management plan.

View More More on SWOT Analysis: PEST Analysis Tools

All the details you have gathered on your competitors, such as their sales numbers, strategies, partners, suppliers etc. can be organized here. It’s a great way to prepare your competitor analysis data to be added to your business plan presentation.

View More Competitor Analysis Tools

Competitive Intelligence Mind Map

Or you can convey these data in a mind map. You can use Creately Viewer to add this to your online documents, websites, intranet, Wiki, or business plan presentations. This way you can view any links included in the mind map and navigate through it easily.

You can learn how to use these tools along with other useful techniques in more detail in;

View More Market Strategy Planning Tools

This is where you outline how you plan to market and sell your product. It’s easier to do now as you have extensive knowledge about your market, target customer and your competitors.

With your marketing strategy, you have to consider factors like your marketing or communication channels, marketing goals, marketing budgets, resources etc.

With your sales plan , pay attention to your sales targets, sales tools, resources etc.

You can use mind maps to visualize all this data to your audience. You can either use two mind maps to outline your sales and marketing strategies separately or a single mind map to showcase both.

Marketing and Sales Plan Template

If you want separate a marketing plan and sales plan, check out the templates below,

• Marketing Plan Template for Business Plan Presentation
• Sales Plan Template for Business Plan Presentation

Who are the key personnel involved in your organization? List them down in this section along with their expertise.

Use an organizational chart to represent your team, their roles and skills. It can help you highlight the hierarchy of your organizational structure as well.

Services and Products

This section explains your services or products and how they can benefit the customers. Here are some visualizations you can use to make this section more interesting to your audience.

Product canvas is a tool used to map, design and describe your product strategy. It takes into consideration your target audience, the important features of your product decided by storyboards , epics, design sketches, mockups , and the tasks you need to carry out to build the product.

Learn about this in more detail here .

It’s a tool you can use to ensure that your product or service fits the requirements of your customer. It helps you look into

• The value you can deliver to the customer via your product or service
• Which customer problems/s that you are trying to solve
• Which is the job that your product helps the customer to finish
• Which customer needs you are satisfying
• What are the different products you are offering to each customer segment

Financial Plan

This is the section where you provide all financial information related to your business. This section is required if you are presenting your business plan to investors.

It will include both historical data such as cash flow statements,profit and loss statements, income statements etc. and financial projections based on the impact of your new product.

If you are pitching a new product to your investors, you may also want to include your funding requirements.

For a business plan presentation, you can use a digital database of your financial information with a simple Creately mind map. You can link up all your financial statements on your mind map.

This way anyone who refers to the mind map can easily access the linked resources from one single place.

Overloading with Information

One of the most common mistakes is including too much information on each slide. This overwhelms the audience and makes it difficult for them to follow along. Keep your slides concise and focused on key points. Use bullet points or visuals to convey information effectively.

Lack of Visual Appeal

A presentation that lacks visual appeal can fail to engage the audience. Avoid using too much text and opt for visually appealing elements such as images, graphs, and charts. Use a consistent color scheme and fonts that are easy to read. Make sure your visuals support your message rather than distract from it.

Ignoring the Audience’s Needs

It’s essential to consider the needs and interests of your audience when creating a presentation. Tailor your content to address their concerns and provide relevant information. Avoid using jargon or technical terms that your audience may not understand. Focus on presenting the most compelling aspects of your business plan that align with their interests.

Lack of Practice and Rehearsal

Presenting a business plan without sufficient practice and rehearsal can lead to a lack of confidence and a disjointed delivery. Practice your presentation multiple times to become familiar with the content, timing, and transitions. Rehearse in front of a mirror or a small audience to receive feedback and improve your delivery.

By avoiding these common mistakes, you can create a compelling and effective presentation that effectively communicates your business plan to your audience.

In this post we have explained how to create a business plan presentation step-by-step. Make use of the templates that are provided to make your presentation more eye-catching and easy-to-understand.

Here are some more tips on making your presentation a hit.

Join over thousands of organizations that use Creately to brainstorm, plan, analyze, and execute their projects successfully.

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Amanda Athuraliya is the communication specialist/content writer at Creately, online diagramming and collaboration tool. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics.