Business Development Manager Cover Letter Example for 2024 (Skills & Templates)
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Are you looking for help with your Business Development Manager cover letter? Our guide provides all the tips and tricks you need to create an impactful and professional cover letter. We'll walk you through the common steps of writing a cover letter, from understanding the job description to tailoring your experience.
We will cover:
- How to write a cover letter, no matter your industry or job title.
- What to put on a cover letter to stand out.
- The top skills employers from every industry want to see.
- How to build a cover letter fast with our professional Cover Letter Builder .
- What a cover letter template is, and why you should use it.
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Business Development Manager Cover Letter Sample
Dear [Name],
I am writing to express my interest in the position of Business Development Manager at [Company Name]. With extensive experience in business development, sales, and customer service, I am confident that I am an ideal candidate for this role.
I have a proven track record of success in business development. For the past five years, I have worked as a Business Development Manager for [Company Name], where I was responsible for driving sales growth, developing and executing business strategies, and building relationships with key stakeholders. During my time with the company, I was able to successfully increase sales by 20% by implementing effective marketing strategies and developing new partnerships.
I am also highly experienced in customer service and have a great understanding of the needs of customers. I have experience in handling customer inquiries, resolving customer complaints, and providing technical support. I am also experienced in using various customer service software and systems, such as Salesforce, Zendesk, and Desk.com.
In addition, I have excellent communication and interpersonal skills. I am confident in my ability to build relationships with both internal and external stakeholders. I am also proactive in seeking out solutions to potential problems and finding ways to improve performance. I am highly organized, with the ability to multi-task and prioritize tasks while still meeting deadlines.
I am confident that my skills and experience make me an ideal candidate for the position of Business Development Manager. I am excited about the opportunity to work for [Company Name] and am confident that I will be an asset to your team. I look forward to hearing from you and discussing my qualifications in more detail.
Why Do you Need a Business Development Manager Cover Letter?
A Business Development Manager cover letter is an essential part of the job application process. It serves as a way to introduce yourself to potential employers and to convince them of your qualifications for the position. Here are some reasons why you need a Business Development Manager cover letter:
- It shows employers that you are serious about the position and have put the time and effort into crafting a quality letter.
- It serves as an opportunity to highlight your key qualifications and experiences that make you stand out from other applicants.
- It shows your ability to effectively communicate and make a case for why you are the best fit for the position.
- It can provide employers with a better understanding of your personality and how you will fit into their team.
- It can help you stand out from the competition and make a strong impression on potential employers.
A Few Important Rules To Keep In Mind
- Keep it concise: Your cover letter should be no more than one page, and it should focus on the most important points about your qualifications.
- Highlight your strengths: Focus on the areas of your experience that are most relevant to the position you are applying for, and emphasize how they would help you succeed in the role.
- Be specific: Mention the company name and how your experience is relevant to their needs.
- Be confident: Use strong language to convey your confidence in your ability to do the job.
- Be professional: Use a formal tone and language, and make sure to proofread for grammar and spelling errors.
- Make a connection: Reference a shared connection or common interest to make a personal connection with the hiring manager.
- Include a call to action: End your letter with a call to action, such as requesting an in-person meeting or phone call.
What's The Best Structure For Business Development Manager Cover Letters?
After creating an impressive Business Development Manager resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Business Development Manager cover letter? Let's explore the guidelines and components that will make your cover letter stand out.
Key Components For Business Development Manager Cover Letters:
- Your contact information, including the date of writing
- The recipient's details, such as the company's name and the name of the addressee
- A professional greeting or salutation, like "Dear Mr. Levi,"
- An attention-grabbing opening statement to captivate the reader's interest
- A concise paragraph explaining why you are an excellent fit for the role
- Another paragraph highlighting why the position aligns with your career goals and aspirations
- A closing statement that reinforces your enthusiasm and suitability for the role
- A complimentary closing, such as "Regards" or "Sincerely," followed by your name
- An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.
Cover Letter Header
A header in a cover letter should typically include the following information:
- Your Full Name: Begin with your first and last name, written in a clear and legible format.
- Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
- Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.
It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.
Cover Letter Greeting / Salutation
A greeting in a cover letter should contain the following elements:
- Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
- Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
- Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.
For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.
Cover Letter Introduction
An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:
- Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
- Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
- Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
- Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
- Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.
By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.
Cover Letter Body
Dear [Hiring Manager],
I am writing to apply for the Business Development Manager role at [Company Name]. With my experience in developing and building effective business partnerships, I am confident that I can make a significant contribution to your team.
Throughout my career, I have successfully managed a variety of business development projects and initiatives. I have a proven ability to identify new opportunities, develop strategic plans to increase revenue and market share, and establish mutually beneficial relationships with clients. My experience also includes creating and delivering presentations, negotiating deals, and overseeing the launch of new products and services. I am highly organized and have a strong attention to detail, which I believe will be an asset in this role.
I bring a unique combination of skills to the table, including developing sales strategies, creating marketing plans, and managing accounts. I have a track record of success in building relationships with customers and turning them into lasting partnerships. I am also experienced in the use of CRM software, data analysis, and forecasting.
I am confident that I am the ideal candidate for the Business Development Manager role. I am highly motivated and have the experience and drive to help your organization reach its goals. I look forward to discussing my qualifications in more detail and to learning more about the position.
Sincerely, [Your Name]
Complimentary Close
The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:
- Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
- Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
- Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
- Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
- Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
- Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.
Common Mistakes to Avoid When Writing a Business Development Manager Cover Letter
When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.
- Failing to customize the letter to the position and company.
- Not emphasizing the experience and skills that make the applicant unique.
- Including grammar or spelling errors.
- Being too brief or writing a novel.
- Being too vague.
- Focusing on what the applicant wants rather than what he/she can offer.
- Using an informal or overly casual tone.
- Not having a clear call to action.
- Including irrelevant information.
Key Takeaways For a Business Development Manager Cover Letter
- Highlight your experience in sales, marketing, and customer service.
- Demonstrate your knowledge of business development fundamentals.
- Showcase your ability to develop relationships with clients.
- Emphasize your ability to build and grow a customer base.
- Describe your ability to understand customer needs and develop solutions.
- Explain your ability to analyze data and make decisions.
- Showcase your ability to develop and execute strategies.
- Mention any relevant experience with relevant software.
- Highlight your communication and presentation skills.
- Discuss any awards or recognition you have received.
Business Development Manager cover letter examples
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You’re skilled at project management, networking, researching new markets and building relationships.
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If you’re not sure how to get started, check out our comprehensive guide below, complete with several business development manager cover letter examples.
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Business Development Manager cover letter example 1
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Business Development Manager cover letter example 2
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These 3 Business Development Manager cover letter examples will provide you with some good ideas on how to format a cover letter, along with the type of message you should be trying to put across to recruiters .
To further understand exactly how you can write a cover letter that will get you noticed, check out our further guidance.
How to write a Business Development Manager cover letter
Here’s how to write your own winning Business Development Manager cover letter
Write your cover letter in the body of an email/message
You should write your cover letter in the body of the email (or messaging system if sending via a job board) and never attach it as a document.
The reason for this?
You want your cover letter to start connecting with the recruiter from the moment they open your application.
If they have to open a document to read it, it will slow things down and they may not even bother to open it.
Start with a friendly greeting
To build an instant connection with the recruiter reading your cover letter, start with a warm greeting.
It should be friendly but not casual – keeping it professional at all times.
- Hi, hope you’re well
- Hi [insert recruiter name]
- Hi [insert department/team name]
Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.
How to find the contact’s name?
Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.
- Check out the company website and look at their About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
- Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.
Identify the role you are applying for
Once you have opened the cover letter with a warm greeting, you need to explain which role you are interested in.
Sometimes a recruitment consultant could be managing over 10 vacancies, so it’s crucial to pinpoint exactly which one you are interested in.
Highlight the department/area if possible and look for any reference numbers you can quote.
These are some examples you can add..
- I am interested in applying for the role of Business Development Manager with your company.
- I would like to apply for the role of Sales assistant (Ref: 40f57393)
- I would like to express my interest in the customer service vacancy within your retail department
- I saw your advert for an IT project manager on Reed and would like to apply for the role.
See also: CV examples – how to write a CV – CV profiles
Highlight your suitability
The sole objective of your cover letter is to motivate recruiters into to opening your CV. And you achieve this by quickly explaining your suitability to the roles you are applying for.
Take a look at the job descriptions you are applying to, and make note of the most important skills and qualifications being asked for.
Then, when crafting your cover letter, make your suitability the central focus.
Explain why you are the best qualified candidate, and why you are so well suited to carry out the job.
This will give recruiters all the encouragement they need to open your CV and consider you for the job.
Keep it short and sharp
A good cover letter is short and sharp, getting to the point quickly with just enough information to grab the attention of recruiters.
Ideally your cover letter should be around 4-8 sentences long – anything longer will risk losing the attention of time-strapped recruiters and hiring managers .
Essentially you need to include just enough information to persuade the reader to open up your CV, where the in-depth details will sit.
Sign off professionally
To round of your CV, you should sign off with a professional signature.
This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.
The information to add should include:
- A friendly sign off – e.g. “Kindest regards”
- Your full name
- Phone number (one you can answer quickly)
- Email address
- Profession title
- Professional social network – e.g. LinkedIn
Here is an example signature;
Warm regards,
Jill North IT Project Manager 078837437373 [email protected] LinkedIn
Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.
What to include in your Business Development Manager cover letter
So, what type of information should you write about in your Business Development Manager cover letter?
The specifics will obviously depend on your profession and the jobs you are applying to, but these are the key areas you should be covering.
- Your industry experience – Tell recruiters the types of companies you have been working for and the roles you have held in the past.
- Your qualifications – Highlight your most important relevant qualifications to show employers you are qualified to do the roles you are applying for.
- The impact you have made – Demonstrate the positive impact you have made for employers in previous jobs. Have you saved money? Improved processes? Made customers happy?
- Your reasons for moving – Employers will want to know why you are leaving your current/previous role, so provide them with a brief explanation here.
- Your availability – When will you be able to start a new job ? Check your current contract to find out your notice period if you are in a position already.
Business Development Manager cover letter templates
Copy and paste these Business Development Manager cover letter templates to get a head start on your own.
I hope this email finds you well. I am highly interested in the Business Development Manager position at SanTech. With 12+ years as a Business Development Associate, I excel in building and managing strategic partnerships for top technology firms. My strengths lie in market research, networking, and data-driven outreach, enabling me to identify and seize new business opportunities.
In my current role as Senior Business Development Associate at Tanto, I research potential clients and markets, successfully securing deals with 5 new enterprise clients and yielding a 19% revenue increase in 2021. Additionally, I implemented a strategic-partner sales strategy which raised the average deal size by 12% and boosted the sales pipeline by 30% in 2022. In my previous role as a Junior Business Development Associate, I identified 3 investment opportunities, increasing the portfolio value by 10% at Tanto. Previously, as a Sales Executive at Curry’s, I successfully pitched ecommerce software to UK and European retail companies, driving revenue growth by 7%. With PMI-Certified Project Management Professional credentials, exceptional communication, and negotiation skills, I consistently exceed KPIs.
I am enthusiastic about joining your team and contributing my expertise to surpass your organisational goals. I am available for an interview from next week, thank you for considering my application.
Kind regards,
Ellie Traynor ¦ 07777777777 ¦ [email protected]
Good afternoon, Daniel
I hope you’re well.
I am excited to apply for the position of Business Development Manager at Park & Co. With a track record of 15+ years in driving business growth and cultivating strategic partnerships within the home furnishings sector, I am confident in my ability to lead your business development team to new heights.
As the Senior Business Development Manager at Rex Furnishings, I successfully closed deals with 10 key clients, resulting in a 35% increase in revenue in 2021. Moreover, my leadership in developing and implementing a sales strategy led to a 20% growth in market share. With an MBA from the London School of Economics, I am well-versed in market analysis and have a strong understanding of our target audience and industry trends. My expertise in leading cross-functional teams and negotiating complex contracts has been instrumental in forging successful partnerships.
I would welcome the opportunity to discuss how my strategic approach and market achievements align with the vision and goals of Park & Co. I am available for an interview at your earliest convenience.
Best regards,
Aoife Doherty ¦ 07777777777 ¦ [email protected]
Dear Julia,
I hope you’re well. I am excited to apply for the Senior Business Development Manager position at your Not-for-Profit organisation. With an impressive 25-year career as a Strategic Business Development Manager for local and international charities and a master’s in business administration, I am passionate about ensuring effective fiscal management and revenue stream optimisation strategies.
In my current role as Business Development Manager at Beat the Street, I lead a 20-person team, developing and executing growth plans to combat homelessness across the UK. My success includes securing a £600K annual grant from a corporate funder who had previously declined partnership proposals, as well as creating and funding two new research positions that significantly improved grant application success. Previously, as a Fundraising Manager at First Choice, I managed a 12-person department and introduced the charity’s successful ‘Friends Scheme,’ becoming the primary revenue stream within 18 months. With my CFRE certification and experience in multichannel fundraising strategies, I have consistently achieved ambitious goals, making me confident in my ability to drive fiscal development and impact outreach at Shelter.
Thank you for your consideration and I am available for an interview at your convenience.
All the best,
Hyo Kyungo ¦ 07777777777 ¦ [email protected]
Writing a strong attention-grabbing cover letter is a vital step in landing a good Business Development Manager job.
Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.
Good luck with your job search!