wedding photography business plan india

The Ultimate Guide to Starting a Wedding Photography Business

Wedding photography is a specialized art form that captures the magic and beauty of a couple's special day. In this course, we will explore the fundamental principles of wedding photography, including the importance of lighting, composition, and storytelling. You will learn how to create stunning images that will be cherished for a lifetime.

We will also cover essential equipment and techniques for capturing the perfect shot, as well as tips for working with clients to ensure their vision is brought to life. Whether you are a beginner looking to break into the wedding photography industry or an experienced photographer wanting to enhance your skills, this course will provide you with the knowledge and tools you need to succeed

Let's go over the following::

Understanding the principles of wedding photography

Exploring key techniques for capturing stunning images

Tips for working with clients to bring their vision to life

How to Become a Wedding Photographer

As a wedding photographer, having the right equipment is crucial to capturing those special moments on the big day. One of the most important pieces of equipment is a high-quality camera that can handle low light situations and fast-moving subjects. Investing in a full-frame DSLR/Mirrorless camera with a variety of lenses will allow you to capture a range of shots with different perspectives and focal lengths.

In addition to a camera and lenses, having a reliable tripod is essential for stabilizing your shots and ensuring sharp images. A tripod will also help you to frame your shots more accurately and to capture long exposure effects such as light trails. Other important equipment includes extra batteries, memory cards, and a camera bag to keep everything organized and protected while you're on the go.

Lastly, don't forget about lighting equipment such as external flashes and reflectors to help you control the light and create the desired mood for your photos. A good knowledge of how to use your equipment effectively is just as important as having the right gear, so don't be afraid to experiment and practice with your equipment before the big day.

Invest in a high-quality camera and lenses

Use a reliable tripod for stability

Carry extra batteries, memory cards, and a camera bag

Consider lighting equipment such as external flashes and reflectors

Practice and experiment with your equipment to master its usage

Setting Up Your Wedding Photography Business

When starting your own wedding photography business, it is important to lay a solid foundation to ensure your success. The first step is to create a business plan that outlines your goals, target market, pricing structure, and marketing strategies. This will help you stay organized and focused as you build your brand.

Next, you'll need to invest in high-quality photography equipment, including a professional camera, lenses, lighting equipment, and editing software. It's also essential to build a strong portfolio to showcase your work and attract potential clients. Consider offering your services for free or at a discounted rate to build your portfolio and gain valuable experience.

Networking is key in the wedding photography industry, so be sure to connect with other vendors, such as wedding planners, florists, and venues. Building relationships with these professionals can lead to referrals and collaborations, helping you grow your business. Lastly, don't forget to establish a strong online presence through a professional website and social media channels to reach a wider audience and attract more clients.

Create a detailed business plan outlining your goals, target market, pricing, and marketing strategies

Invest in high-quality photography equipment and build a strong portfolio to showcase your work

Network with other wedding vendors and establish a strong online presence to attract clients

Mastering the Art of Wedding Photography:

One of the most important aspects of being a Toronto wedding photographer is the ability to capture genuine emotions and fleeting moments. You need to become an expert in capturing these emotional moments that tell a unique story of each couple's special day. Let's go over some key techniques and strategies for capturing raw emotions and intimate moments during a wedding shoot.

First and foremost, it is crucial to establish a connection with the couple and their guests to create a comfortable and relaxed atmosphere. This connection allows the photographer to capture authentic emotions and candid moments as they naturally unfold.. Let's go over some methods to build rapport with your clients and create a positive environment that encourages genuine expressions and interactions.

Additionally, understanding the importance of composition, lighting, and timing is essential for capturing emotions and moments effectively.

Let's go over some practical tips on how to frame your shots, use natural light to your advantage, and anticipate emotional moments before they happen. By mastering these key elements, you will be able to create stunning and emotional wedding photos that will be cherished by your clients for years to come.

Takeaways::

Establishing a connection with the couple and their guests

Utilizing composition, lighting, and timing to tell a story

Capturing genuine emotions and intimate moments through photography

Posing Techniques for Couples

When photographing couples, it is essential to create natural and authentic poses that capture their love and connection. It's essentail to learn a variety of posing techniques that will help you guide couples in creating beautiful and romantic images. From traditional poses to candid moments, you will discover how to make your couples feel comfortable and confident in front of the camera.

One important aspect of posing couples is to ensure that their bodies are positioned in a flattering way. You will learn how to use angles, placement, and body language to create visually appealing compositions.

Additionally, you will explore different ways to emphasize the connection between the couple, whether through gentle touches, eye contact, or playful interactions. By mastering these posing techniques, you will be able to create stunning and memorable images for your clients.

Create natural and authentic poses that capture the love and connection between couples

Use angles, placement, and body language to create visually appealing compositions

Emphasize the connection between the couple through gentle touches, eye contact, and playful interactions

Dealing with Low Light Situations

As a wedding photographer, you will often encounter low light situations that can be challenging to work with. However, with the right techniques and equipment, you can still capture stunning photos. In this lesson, we will discuss how to effectively deal with low light situations and produce high-quality images for your clients.

One of the key strategies for handling low light is to adjust your camera settings accordingly. This includes increasing your ISO, widening your aperture, and slowing down your shutter speed. Additionally, using external lighting sources such as flash or LED panels can help illuminate your subjects and create a more well-lit environment. Understanding how to balance these settings and light sources is crucial for achieving optimal results in low light conditions.

Mastering the art of post-processing can greatly enhance your low light photographs. Learning how to effectively use editing software such as Lightroom or Photoshop can help you adjust exposure levels, reduce noise, and enhance details in your images. By combining technical knowledge with creative editing skills, you can elevate your low light photography and deliver exceptional results to your clients.

Adjust camera settings: ISO, aperture, shutter speed

Utilize external lighting sources: flash, LED panels

Master post-processing techniques: exposure adjustment, noise reduction, detail enhancement

Editing and Post-Processing Techniques

It is crucial to understand how to enhance and perfect your images after the shoot. Whether you are looking to adjust colors, exposure, or retouch imperfections, mastering these techniques will take your work to the next level.

There are various software tools and applications commonly used in the industry, such as Adobe Lightroom and Photoshop. You will learn how to create a consistent editing style that reflects your brand as a wedding photographer. Additionally, there are some advanced techniques for editing large batches of wedding photos efficiently, saving you time and streamlining your workflow. One of these is the "sync" setting in Adobe Lightroom

Understand the fundamentals of editing and post-processing for wedding photography

Learn how to use software tools like Adobe Lightroom and Photoshop effectively

Develop a consistent editing style that showcases your unique brand as a wedding photographer

Building Your Wedding Photography Brand:

Having a strong online presence is essential for any Toronto wedding photographer looking to attract potential clients and showcase their work. In this lesson, we will explore the importance of establishing a strong online presence and discuss strategies for building and maintaining it.

First and foremost, having a professional website is key to establishing your online presence. Your website should showcase your portfolio, provide information about your services, and include contact information for potential clients to reach out to you. Additionally, creating a blog to share valuable content related to wedding photography can help drive traffic to your website and improve your search engine optimization.

Social media is another powerful tool for building your online presence. Utilize platforms such as Instagram and Facebook to share your work, engage with followers, and connect with other vendors in the wedding industry. Consistent and high-quality content is key to attracting followers and potential clients to your social media accounts.

Establish a professional website showcasing your portfolio and services

Create a blog to share valuable content related to wedding photography

Utilize social media platforms to share your work and engage with followers

Post consistent and high-quality content to attract followers and potential client s

Marketing Strategies for Wedding Photographers

Developing effective marketing strategies is essential for wedding photographers to attract new clients, increase brand visibility, and grow their business.

Try displaying knowledge outside of photography in regards to weddings. One example would be to offer insights about wedding venue's in your city.

Discussing he importance of creating a strong online presence through a professional website and active social media profiles. By showcasing your portfolio, client testimonials, and behind-the-scenes content, you can engage potential clients and build credibility as a trusted wedding photographer. Additionally, we will explore the power of search engine optimization (SEO) to improve your website's visibility and attract organic traffic.

The benefits of networking with other wedding vendors, attending bridal shows, and collaborating with wedding planners to establish valuable partnerships is vital. By offering referral incentives and creating mutually beneficial relationships, you can expand your reach and tap into new client pools. Lastly, we will touch upon the importance of creating compelling advertising campaigns and leveraging targeted digital marketing strategies to reach your ideal clients effectively.

Build a professional website and active social media presence

Utilize search engine optimization (SEO) to improve online visibility

Network with wedding vendors and establish partnerships

Create compelling advertising campaigns and implement digital marketing strategies

Building Relationships with Clients

Establishing and maintaining good relationships with clients is essential for the success of your business. Building trust and rapport with clients will not only result in repeat business and referrals, but it will also lead to positive reviews and testimonials.

It is important to create a positive and memorable experience for your clients throughout the entire process, from the initial inquiry to delivering the final product.

To build strong relationships with clients, communication is key. Be sure to actively listen to your clients' needs and concerns, and be transparent in your pricing and policies. Keeping your clients informed and engaged throughout the photography process will help them feel valued and appreciated. Additionally, going above and beyond to exceed their expectations will leave a lasting impression and solidify your relationship with them.

In addition to communication, it is important to show empathy and understanding towards your clients. Planning a wedding can be a stressful time for couples, and having a compassionate and supportive photographer can make a world of difference. Take the time to get to know your clients on a personal level and show genuine interest in their love story. By building a strong connection with your clients, you will not only capture beautiful moments but also create lasting memories that will be cherished for years to come.

Establish trust and rapport with clients

Communicate effectively and be transparent

Show empathy and understanding towards clients

Go above and beyond to exceed expectations

Create a positive and memorable experience

Pricing Your Wedding Photography Business:

Setting the right pricing for your photography services is crucial in order to attract clients and make a profit. When determining your pricing strategy, consider factors such as your skill level, experience, equipment costs, and the overall value you provide to clients. It's important to strike a balance between offering competitive prices and ensuring that you are being adequately compensated for your time and expertise.

One approach to pricing your services is to create different packages that cater to different budgets and needs. For example, you could offer a basic package that includes just the photography services, a mid-tier package that includes additional services such as prints or albums, and a premium package that includes extras like a second photographer or a longer coverage time. By offering different options, you can appeal to a wider range of clients and maximize your earning potential.

Remember that pricing is not set in stone and it's okay to adjust your rates as needed. Keep an eye on market trends, evaluate your competition, and regularly review your pricing strategy to ensure that you are staying competitive and profitable. Don't be afraid to experiment with different pricing models and seek feedback from clients to ensure that you are offering the best value for your services.

Consider factors such as skill level, experience, and equipment costs when setting prices.

Create different packages to cater to different budgets and needs.

Regularly review and adjust your pricing strategy based on market trends and client feedback.

Expanding Your Services - Engagements, Bridal Portraits, etc.

It is important to expand your services beyond just photographing the wedding day. Offering engagement sessions to couples can help build a stronger relationship with your clients and provide them with beautiful images to cherish before the big day. Engagement sessions also give you the opportunity to showcase your creativity and style in a more relaxed setting.

Bridal portraits are another service to consider adding to your photography packages. Taking portraits of the bride before the wedding day allows you to capture her beauty and excitement in a more intimate setting. Bridal portraits are also a great way to experiment with different poses and lighting techniques without the time constraints of the wedding day.

Additionally, offering services such as boudoir sessions or day-after sessions can set you apart from other wedding photographers in Toronto. Boudoir sessions can make brides feel confident and empowered, while day-after sessions capture the emotions and joy of the newlywed couple once the wedding day excitement has passed. By expanding your services, you can attract a wider range of clients and increase your revenue streams.

Offer engagement sessions to build stronger client relationships.

Add bridal portraits to capture the bride's beauty in a more intimate setting.

Consider offering boudoir sessions and day-after sessions to set yourself apart from the competition.

Managing Workflow and Client Expectations

It is essential to have efficient workflow management to ensure the success of your projects. It's important to maintain a structured workflow to deliver high-quality photos and meet client expectations. Startegize for effectively managing client demands and ensuring clear communication throughout the process.

One key aspect of managing workflow is creating a timeline and checklist for each project. By outlining the steps involved in photography sessions, editing, and final delivery, you can stay organized and on track to meet deadlines.

Additionally, setting realistic expectations with clients from the beginning will help prevent misunderstandings and ensure a smooth process from start to finish. Clear communication is key to managing client expectations and building trust in your services.

By implementing efficient workflow management techniques and prioritizing clear communication with clients, you can establish a strong foundation for success as a Wedding Photographer.

By setting realistic expectations, creating a structured workflow, and staying organized, you can deliver exceptional photos that exceed client expectations and build a strong reputation in the industry.

Create a timeline and checklist for each project

Set realistic expectations with clients from the beginning

Prioritize clear communication throughout the process

Answering Common Questions from Aspiring Wedding Photographers

Aspiring wedding photographers often have a lot of questions about the industry and how to break into it successfully. One common question is about building a strong portfolio . It's important to showcase a variety of styles and techniques in your portfolio to attract different types of clients. Make sure to highlight your best work and keep your portfolio up to date with your latest projects.

Another common question is about pricing and packages. Setting your prices can be challenging, but it's important to consider your experience level, equipment costs, and the time you'll spend shooting and editing photos. Research what other wedding photographers in your area are charging and create packages that cater to different budgets and needs. It's also a good idea to include a contract with your pricing to protect yourself and your clients.

Lastly, many aspiring wedding photographers wonder how to market themselves and attract clients. Building a strong online presence through social media, a website, and online portfolios can help you reach a wider audience. Networking with other wedding vendors, attending bridal shows, and offering special promotions can also help you attract clients and grow your business.

Build a diverse portfolio to attract different clients

Consider pricing based on experience, equipment costs, and time spent

Market yourself through online presence, networking, and promotion

Wrapping Up and Moving Forward in Your Wedding Photography Journey

Always try to continue to grow and evolve as a wedding photographer. By reflecting on your past work and setting goals for the future, you can ensure that you stay inspired and motivated in your photography journey.

Remember, becoming a successful wedding photographer is a continual process of learning and improvement.

Stay curious, stay passionate, and never stop pushing yourself to experiment and try new things. With dedication and perseverance, you can achieve great success in this rewarding and fulfilling profession. I hope this Ultimate Guide to starting a wedding photography business helped shed some valuable insight for you!

Wrap up current projects with professionalism

Reflect on past work and set goals for the future

Continually learn and push yourself to grow as a wedding photographer

Lucas is a Toronto wedding photographer with 10 years of industry experience and hundreds of weddings in his portfolio.

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• 24 May, 2024

Everyone wishes to save the most memorable events of their lives. So that they can cherish the memories later. And marriage is indeed one of the crucial events of your life. 

That’s why the trend for the wedding photography business is growing. If you do photography then you can become a professional wedding photographer. There are a lot of chances to become successful.

A new survey shows that the cost of medium-term wedding photography is about 48,000 INR. It's a wonderful decision to start your wedding photography business.

Now you might be thinking about how to start a wedding photography business. In this resource, we will discuss wedding photography business tips. Also, steps to become the best wedding photographer.

How to start a wedding photography business?

1. recognizing the competition of the wedding photography business.

As a professional wedding photographer, you need to first know the photographic industry of the weddings business. You begin with finding wedding photographers working in your region. Then understand their target customers and their wedding photography business ideas.

The majority of this material may be found on their portfolio websites. Often wedding photographers display galleries of weddings they've photographed. Also, the services or plans they provide and the price list.

Determine how you can set yourself apart from the competition in your region. What will be your unique selling proposition? It might be anything as simple as your price, photographic style, or how you offer your wedding photography services. 

2. Begin by focusing on your close circle to grow your wedding photography business

Your relatives or friends may hire you and inform you that your photography is fantastic. But it is not enough. When that family and friends begin suggesting your services to strangers. That demonstrates your trustworthiness and expertise in your technical abilities.

Soon you start receiving recommendations on a regular basis. Get yourself ready to take up projects. This will put you forward to being a professional wedding photographer.

3. Start doing free wedding photography projects

It will take a lot of preliminary work and planning to get your first genuine customer to employ and engage you as a professional wedding photographer.

Take on unpaid wedding photography projects to start building your portfolio. Ensure that the marriages you choose to photograph for free are premium events. So, you can obtain high-quality portfolio photos.

4. Be strategic with your pricing and keep track of your costs

To run a successful professional wedding photography business, you need to balance your costs and revenue. So, you can make sure you constantly earn money. Don't overlook your costs and underquote to get the business.

Make sure you total up all of your costs, both fixed and variable. Tools, rents, insurance, set supplies, helpers, and processing time are all included.

To be a professional wedding photographer, you must first identify your value. Choose how much you would charge for your service. 

Compare your prices with other local photographers in the area. A safe approach to branch out is to provide competitive prices.

5. Build a reputation for yourself in the wedding photography business

To stand out and gain a reputation as a professional wedding photographer, you must first develop a brand voice. 

Your wedding photography business’s name, logo, and other components are all part of your brand. Maintain consistency of your brand identity across your business cards, brochures, sales materials, and website. 

Showcase your professionalism. Also, ensure that your brand image is top-notch to build trust in your customers.

6. Make a fantastic wedding portfolio site

A professional wedding photographer should have an excellent wedding portfolio website. There you will share your best clicks. The goal is to develop a personal brand that reflects your photographic style.

So, potential clients will be able to see your wedding photography business work more easily. 

It's critical to make it simple for site visitors to contact you. Maintain a clean, fresh, and brief website for your wedding portfolio.

• There are several benefits of having a wedding portfolio like:
• Increased audience outreach as a result of website availability 24/7
• Ensure online exposure and visibility that creates brand awareness 
• Backlinks from reputable sites will increase your wedding photography business’s credibility.
• Get client insights through the monitoring of user behaviours
• Answer common questions via the FAQ page
• Your resources can educate visitors about your business
• Generate qualified leads easily

But as the portfolio is loaded with high-quality images, it may become slow. Page speed affects SEO. Also if the website keeps loading users will be bothered. Visitors' experience matters to rank a website. So, ensure your wedding portfolio is fast enough. 

You can use Gtmetrix to check your website speed.

7. Pay attention to the legal things of your wedding photography business

Contracts and agreements are necessary for both you and your clients. The contract specifies the nature of the services and deliverables you will give to the customer. Also, the cost you will charge.

It can prevent uncertainty at the conclusion of the project. The contract should clearly state what is and is not included in the work for both parties. 

Clients frequently want more time or more deliverables like motion pictures, prints, albums, etc. In the contract, make sure to include the pricing for any extras.

8. A client-proofing framework to manage your productivity

Use an online client proofing tool to share client galleries. It improves your process of selecting deliverable photos.

Clients will love to see, discuss, and provide comments on their photos. You may also send your files to clients online. It saves time and effort. 

9. Write blogs about your wedding shoot activities

Writing isn't for everyone, but it can help a lot. Your wedding photography portfolio will grow as a result of your blogging. Couples may notice you while searching for professional wedding photographers on search engines.

Don't forget to build your portfolio website for local SEO. This will help you get found when people search for things in your area.

You can use blogging to increase traffic to the site. It improves your inbound marketing activities and engages more potential consumers at a low cost. Consistent blogging helps to create brand recognition while also offering relevant and helpful information to your target audience.

There are companies like Favfly that provide content marketing and SEO services. So, you can focus on other aspects of your wedding photography business.

If you don't feel confident writing blogs, you may have a photographic blog. But don't neglect to do SEO on your wedding photography sites.

10. Create a Google My Business profile

This is particularly essential for local photographers.

Create a Google My Business account. Request testimonials from a few recently pleased clients. Post some gorgeous photos of you and your work. 

This listing increases your chances of attracting organic visitors from your neighbourhood.

Remember to optimize both your site and your GMB listing for local search. You'll receive more visitors and perhaps more bookings. 

All these things might sound intimidating. Don’t worry we are here to answer your queries. Contact us if you have any questions regarding Google my business listing. It will be a pleasure to help you!

11. Check your progress with Google Analytics

Complete setting up your websites with SEO. Take a peek at your Google Analytics account after that.

Google Analytics is very much important to see your progress. Create an account. It's completely free and powerful. Find out what is trending.

Extract the insight data. Then use it to make business, sales, and marketing decisions. It will maximize the potential and value of your wedding photography business.

12. Keep track of numbers

Set some short and long-term numerical objectives and KPIs for yourself. They must be both practical and quantifiable. 

This will aid in the evaluation of your marketing efforts. Check the effectiveness of various campaigns, and the return on investment for new services. 

Make it a practice to go back and look at the KPIs every month or quarter. Identify growth trends to reinforce particular activities and tactics. Also, cut down loose ends if something isn't working.

13. Listing on 'marketplaces for wedding photography'

Future couples often use wedding forums as their initial point of arranging their ceremonies. The key wedding services, like florists, DJs, caterers, and wedding planners, may be found on these sites.

Most wedding planning websites provide free listings for wedding photography businesses. Be one of them. Because these wedding planning websites attract huge numbers of would-be couples. 

But there is a competition between many wedding photographers. Previous client reviews on these platforms might give you an edge out among other photographers.

14. Get recognition in wedding publications and blogs for your services

There are several wedding publications and websites that feature the industry's experts. It includes fashion designers, makeup artists, photographers, and other wedding industry experts.

These publications provide a variety of options for wedding essentials. So, brides can select everything from a premium bridal gown to a wedding venue. 

Try to get showcased there. You can reach out to the editor. Or run ads on wedding blogs. It will give you much exposure.  

15. Make active and innovative use of social media

Social media is an important element of marketing for most creatives. This also demonstrates how competitive the market is. 

Instagram is the best platform to showcase your work. We, at Favfly, found that our professional wedding photographer clients get positive leads as their account is managed properly by us. 

You can reach out to us to grow your Instagram organically. 

So, how could wedding photographers use their talents to set themselves apart from the competition? It won't be enough to just publish a picture every day.

Brainstorm some exceptional ideas. Be creative to get viral.

16. Keep an eye on mentions of your wedding photography business

Try to know what your clients say about you online. 

Even if you aren't tagged, there is a way to see such messages. It's completely free to sign up for Google Alerts . 

You may use a premium service like Mention . First, try their free trial version. 

Receive daily/weekly notifications whenever someone mentions you or your company. It includes all social media networks like Facebook, Instagram, Twitter, Reddit, and even website mentions. 

Follow up on your online remarks. It can help you find positive reviews to share. Also, fix the negative reviews depending on the user's issue.

17. Make your social media accounts automated

Consistency is crucial on social media. Try to publish every day at the same time. 

Consider using automation software. So, you don't have to post on a regular basis.

Latergram , Iconosquare , and Planoly are excellent Instagram apps. They all include a wealth of insights, analytics, and statistics. But you can't auto-schedule Instagram Stories with them. 

Facebook's own built-in scheduling tools are available. Plan out all of your posts, including images and content. Schedule them all according to time.

18. Expand your social circle

When it comes to launching a business, networking is crucial. Engage with individuals both online and offline to expand your network. Arrange meetups , free shoots, webinars to showcase your expertise.

Reward and encourage people who suggest a new business to you. Your admirers and followers will aid in the growth of your wedding photography business.

19. Boost your Instagram following effortlessly

Instagram offers a feature that allows you to follow a hashtag and view all relevant posts.

So, use relevant hashtags and geotags like venues to help would-be couples find you. Keep note of terms like #engaged #newlyengaged #bridetobe #proposal and others that your potential clients could use.

20. Take advantage of the opportunity to go LIVE

Most wedding photographers only share their work on social media. Therefore, it's difficult to interact with followers and admirers.

Streaming LIVE on Instagram or Facebook is a fantastic opportunity to interact with them. People can engage with you and ask questions. So, you'll have enough to discuss. 

Try to broadcast Live every several weeks from home or premium venues.

21. Seek out testimonies from clients for your wedding photography business 

Every time make sure to ask the couple for feedback on their wedding photographs. This may have a significant influence on a photographer's social media marketing activities.

If you have reviews on your website, Facebook page, and Google My Business account, it is fantastic. Because it provides strong social evidence for your potential consumers. 

Ask your happiest and most charming couples for a video testimonial. They should put it on their social media accounts so their friends and followers may watch it. You may easily share it or request a copy of the material from them. 

Give them a modest present as a token of your appreciation, such as a free print, a short session, or a discount on your family picture session.

22. Launch a challenge or a giveaway

Giveaways particularly on Instagram are an excellent method to gain additional followers and new clients. 

A free engagement session or freestyled photos for a would-be couple are examples of appropriate prizes. Ask participants to tag a bride-to-be with a simple assignment.

Encouraging contestants to post about your offer via Instagram Stories. They can explain in a short video why they want to win, and tag you. So, you can see it is an alternate approach to record contest entries.

This will provide free beneficial exposure for your work and improve your Instagram analytics and visibility.

23. Collaborate with photographers that specialize in a different type of photography

Collaboration with other photographers from various genres. It is another method to use social media to enhance visibility for a wedding photography business.

Wedding photographers can collaborate with boudoir photographers. Because both boudoir and wedding photographers are accessible for weddings. Also, request them to tag you in any behind-the-scenes photos.

24. Make the most of your vendor network

As a professional wedding photographer, you'll be working with wedding venues, caterers, florists, and wedding bands on a regular basis. Maintaining a positive relationship with them may significantly aid in the expansion of your wedding photography business.

Vendors can be contacted in a variety of ways, including:

• Request that merchants suggest you to their clients: Vendors realize how important it is to have customers to run business. So don't hesitate to ask them to put in a good word for you.
• Share a sample album with vendors: Give them a sample album of your work while speaking for you. This can assist you to acquire clients' trust and speed up the conversion process.
• Take photos of vendors while working together: Click photos of vendors during a wedding. This act may enhance your vendor relationships. It can help you advertise your wedding photography business more effectively.

25. Before providing photographs, make an impact with teasers

Your clients are wanting to see their wedding photographs as soon as possible. As a newlywed couple, they have immense excitement to cherish their memories.

Use the excitement to your advantage by sharing a sneak peek with 30-40 images before providing the entire gallery a few weeks later. For a greater effect, we prefer presentations that are backed by music.

26. Packaging for pictures delivery

Use some attractive packaging while delivering clients a selection of prints, USB flash disc with the whole gallery. Encourage your customers to record their unboxing experience. And share that online with their social media followers. Also, show them offline to anyone who visits their home.

Consider giving printed albums to your customers. Pixellu, Pic-time, and Fundy software, for example, provide excellent design ideas. Decide the layout and pictures to be utilized with simple client interaction. Also, get great printing discounts from top print labs.

27. Offline marketing for wedding photography business

This is a simple change that can play a huge role in your wedding photography business. 

Print a bundle of business cards with your contact information. Include a proper URL to your portfolio on those cards. Give the guests the business cards and inform them that the photographs will be available on that URL in a few weeks/months.

Guests may now quickly access all of the photographs, purchase prints, albums straight from you. Also, they can approach you personally for their events.

Include email signup to see the photographs. So, you may advertise to those people directly, which is useful around anniversaries and birthdays.

28. Make a client manual specialized for your wedding photography business

You can save time on replying to frequently asked questions via e-mails and social media by a customer guide. It may also help you acquire new leads who can become customers. 

Simply develop a pdf guide with valuable and personalized information, suggestions, vendor recommendations, and planning insight. Then, in return for a user's email, use this as a content offer for free.

This helps in increasing the size of your mailing list and the opportunity for email marketing.

29. Emphasize email marketing

Once you get your mailing list, set an automated email campaign. Establish a process with up to 7 to 10 emails that will be delivered every 5 to 7 days. Maintain the time gap.

Provide more ideas, suggestions, and helpful hints in the first 4-6 emails. After those initial nurturing communications, you may try to entice them with an attractive one-time-only offering or an early bird discount on your following year's bookings.

30. For marketing, use Pinterest 

Pinterest is the most popular site for getting ideas and creating mood boards. Don't overlook the traffic and attention your site and work might receive from Pinterest.

Get an application that helps you to schedule your weekly Pinterest postings. Schedule photos adding captions and keywords. 

Don't forget to use your Google Analytics account to track the traffic to your website that comes from Pinterest.

Pinning approximately 5-10 photos every day is a great approach to get Pinterest working for you.

31. Discounts for a good cause

The wedding photography business is a seasonal career. So, you're probably also doing portrait sessions, family or couple shots, and other similar services. 

Offer a special deal to individuals who bring a friend to the session, such as "Have your buddy book me for pictures on the same day as you and receive both 20% off." 

If you don't want to discount your services, give them a freebie throughout their session. As a result, customers pay the full amount but receive 5 more retouched photos for free.

Now surely you know how to start your wedding photography business. Start implementing these wedding photography business ideas to grow your wedding photography business. Also, share this wedding photography business tips resource with fellow photographers.

How can I promote my wedding photography business?

As already discussed in the upper section there are lots of ways to promote. You can use the following:

• Own portfolio website
• Facebook and Google paid ads
• Email marketing
• Instagram features
• Pinterest boards
• Blogging websites

Also, organically reach potential customers with SEO. Optimize all your business websites with specific keywords. So, your targeted audience will find you while browsing. 

You can collaborate with influencers, fellow photographers or wedding planners. It will give you recognition. 

Do I need a website for the wedding photography business?

Your web portfolio is your best advertising tool for wedding photography marketing. It's how potential clients will learn about you. A great online portfolio will have a direct influence on the quantity of work you acquire. Without a website nowadays, creative work is effectively out of business. 

To show off your individuality to potential consumers, create a vibrant, comprehensive About Me page. Remember to provide a pricing list.

How do wedding photographers get more clients?

With proper promotion and marketing, you can get business. You can acquire new leads from:

• Google searches
• Recommendations from previous clients.
• Other Wedding Photographers' Recommendations
• Local Business Recommendations
• Social media platforms

Is wedding photography a profitable business?

An entry-level professional wedding photographer with 1-4 years of experience makes a total remuneration of 400,000 INR yearly on average. It includes tips, incentives, and overtime pay.

Be the best wedding photographer to earn more.

How to manage a wedding photography business?

• Become a registered wedding photographer.
• Purchase the appropriate wedding photography equipment.
• Build a wedding photography website.
• Create a wedding photography portfolio.
• Promote your wedding photography business.
• Set a price list

And you are all ready to launch your wedding photography business. All the best from us!

How to Start a Wedding Photography Business

Many photographers feel confused about how to start wedding photography business.

Getting started in wedding photography is easy and failure is even easier.

The reason a lot of photographer fails to generate leads and revenue is a lack of well-defined direction and the absence of coaching and photography mentor . Most wedding photographers think they know the skills required to be a photographer. And that skill is photography. To run a photography business, photography contributes only 30%.

In today’s article, I will guide you using step-by-step instructions on how to get wedding photography clients. The post will cover:

• Understand why wedding photography fails .
• Choosing the right photography gear .
• Tips on Building Portfolio .
• Promoting your wedding photography .

Additional resources to stand out in your business

• Designing your workflow .
• Client experience .
• Design Growth Hacks – the most important and difficult one.

[ Problem ] : This guide is going to be a long one and most of the readers won’t be able to make it to last. They are not passionate and obsessed enough to learn the required skills. They will keep looking for a “perfect quick recipe” without luck.

If 10% percent of the reader, read this through. This guide will serve its purpose. And honestly, this guide is for that 10% of photographers who are willing to commit and learn.

[ Solution ] : Once you start following this guide you will not only have clients but happy clients who will be referring you to their family and friends. In short more business.

Why does the Wedding Photography Business fail?

Every business needs to have a plan and wedding photography is no different. Have you given a thought to your wedding photography business plan?

Some of the photographers may have already started their wedding photography business and others may be planning to do so.

There is an important question you need to ask yourself and the answer will vary from individual to individual.

“Why you are into wedding photography?”

This is the most important question of the entire article. You need to  pause ,  think , and  write it down  on an actual piece of paper. Writing down slows the process of thinking. It makes things clearer and puts them into your subconscious mind. So write it down.

Whatever you come up with is your “goal” in this business and further steps in this guide will define your course of action based on this goal. The goal is to earn great money every year! no harm, no shame. Or maybe the goal is to create great imagery or create unique memorable moments. It may be a mix of both. The percentage of both may vary from person to person.

Be clear about your goal.

The business fails when we don’t have a clear goal or we trying to project our goals differently to the universe but deep inside we want something different or in different proportions.

Wedding photography is a side hustle or weekend extra revenue generator for many photographers who are into some other professions. If they want to prolong this revenue stream, they need to have a goal backed by a strategy. 

Without a goal, this revenue stream will start drying in a few seasons and eventually, there won’t be any weekend jobs for you.

more on this later.

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Choosing the right gear and tools.

A camera is just a tool. It is the photographer who creates timeless images. The photographer community takes this philosophical view in a literal sense.

It is true but an artist needs the right tools so that he is at his best for paid assignments.

There are questions like  should I buy the new Nikon D780  or shift to mirrorless ?

With the new advancements, mirrorless is the future. That’s the shortest possible answer to this widely asked question.

Which mirrorless camera for wedding photography? or which is the best camera for wedding photography? This itself calls for another separate article.

Let us dive into the camera, lenses, and accessories required in wedding photography without going into specific brand or model details.

• Opt for a full-frame camera and it should be as lightweight as possible. If budget is a constraint, I would suggest looking for used gear.
• Pick up three mandatory focal lengths for lenses. A wide lens (16/20mm) or focal length for the shooting venue. 24/35mm for storytelling shots and a mid-telephoto lens or portrait lens like 85mm for portraits and to shoot candid shots without going too close to the subject.
• Optional lenses like 50mm or macro lenses are quite useful in shooting jewelry and getting ready details.
• Accessories like on-camera flash and triggers for off-camera lighting work.
• A tripod and lighting stand.
• Reliable camera bag. Don’t trust your gear with cheap camera bags.
• Buy editing software eg: Adobe Lightroom and Photoshop. Other notable considerations are  Lumin ar  and  Capture One . Do check out some reviews of Luminar and Capture One.

This is a good beginner kit for wedding photography. Depending on your budget and shooting style. You can opt for prime (fixed) lenses or multipurpose zoom lenses like 24-70mm. 

If you are not ready to buy software, consider  outsourcing post-processing work  for a better and more consistent style.

Please make a note these are initial investments in your wedding photography business and over the year your shooting style will evolve. So you will be adding/replacing gear in your kit.

Building Portfolio

Building a portfolio for wedding photography is easy for anyone. However building a portfolio that attracts clients  requires a plan .

First, let us look into the various options

• Shoot for friends and family.
• Second shooting.
• Collaborate with wedding venues and event companies.
• Search social media and forums for freelance jobs.
• Paid leads from wedding planning websites.

Hack #1 (Second shooting) : Second shooting is a perfect opportunity to learn the intricacies of the wedding photography business. The portfolio is an addon. Shooting a real wedding with an established wedding photographer will help you learn that no other option can provide.

When you join as a second shooter, be clear and ask if you can use pictures for the portfolio. Many photographers don’t allow it because of the contracts they sign with couples.

Never steal or post without permission. Your reputation is more important.

Hack #2 (Wedding venues) : Be proactive and collaborate with as many wedding venues as possible. Sell your services (free or paid) and  offer them good well-edited professional pictures  for their social media handles. 

You will be surprised that most of them will be willing to collaborate.

Hack #3 (Social media/Forums) : Well this was the hack (Twitter now X) I used for my first wedding shoot but that is a sweet story for some other time 🙂

Many couples cannot afford established wedding photographers so they go to social media (Instagram/Twitter/Facebook) and forums (eg: Reddit) to find recommendations for freelancers. You have to search for all these channels using relevant keywords and offer your services.

Here is an example

“wedding photographer” + “city name”

Try using this on Twitter, sort it by the “latest” and you will see conversations (tweets) involving wedding photographers and the city they are looking for.

Use this tip wherever you can. Don’t hold yourself.

Bonus Tip : Make sure your profile or handle is professional. A random account with an unprofessional feed offering services will go unanswered. Be smart and learn to sell your services.

Hack #4 (Paid leads) : Wedding portals offer paid leads. It can be a good option to build a portfolio as most of the clients are looking for affordable wedding photographers. The opportunity to shoot a few weddings will help you build a strong portfolio. This cannot be a long-term option because you may not want to be in the price bracket these leads are looking for.

Promoting your wedding photography

Any good photography loses its power if it does not reach its audience. Nobody knew about  Vivian Maier , a nanny, or her brilliant photography until it was discovered after her death. 

Well, the point I am trying to make is that you need to have a solid plan on how to promote your work. Most photographers lack this skill  or believe that good work is going to speak for itself.

We need to understand that good photography is a prerequisite for a solid wedding photography company. 

There is so much noise around that one has to consistently need to design hacks to  promote your brand . Yes, you need to treat your name or photography service as a brand.

Before I share a strategy to promote your wedding photography business, you need to be ready with the  tools to expand your wedding photography brand .

Below is the list of mandatory tools.

Don’t shy away from having a website. In my workshops, I have consistently seen hesitation among photographers on having a website or posting regularly on their website.

Treat the website as virtual real estate. And maintain your real estate.

Secure the most obvious  domain name  as soon as possible ( eg: www.navdeepsoni.com in my case).

The most flexible option is a WordPress-based website. If buying a hosting plan and WordPress template is a bit overwhelming. You can choose a  Squarespace  website.

Here is a video on which service suits your needs.

Make sure you write “quality” articles regularly. Google does not care for sub-par content. I have written an article on  basic SEO tips for wedding photographers . Follow these tips on every post you write.

Get 51% off on Shared Hosting from NameCheap .

Takeaway : A website is a must and is consistent in posting articles regularly keeping SEO in mind as discussed above. 

2. Social Media Hacks

Pick up one or two social media channels. For photographers, the best channel is Instagram. If you can grow your following or fanbase on one channel, it can do wonders in promoting your brand.

Some  key hacks  that are ignored by photographers.

• Post regularly at least 3-4 times a week preferably daily.
• Use around 10-12 hashtags.
• Hashtag strategy : Make a set of four groups of hashtags (10-12 hashtags in each group). Use these groups in rotation.
• Only upload quality pictures that resonate with your photography style, brand, and goal (Check the first section).
• Make an interesting profile/bio that catches the attention and creates curiosity. Hint: it is not as easy as it sounds. Write 2-3 profile content on paper and take feedback from friends and family.
• Plan your weekly/monthly content.
• Use a scheduler like a  creator studio  or  buffer  to post weekly content to save time and energy.
• Take online courses/coaching if necessary to learn the craft of social media handling.

Always follow the golden rule of posting that reflects your uniqueness. Give them a reason to follow you. Post content that reflects your brand ideology and goals. It is not about your current emotions or political rants.

Takeaway : Pick one or two social media channels and execute the above plan religiously for at least a year. There are no shortcuts.

3. Strategy for Wedding Planning Website

Wedding planning website has become a trap  and many wedding photographers have lost money as they have no strategy. 

Buying leads blindly is not advisable. Most of the time it works only in favor of these websites. As they earn money, not you. But it can work for a few wedding photographers if you play smart. Let me explain how

Get listed on these platforms. Pick the top 3-5 such websites. They all have free plans.

Check the kind of leads you are getting. Negotiate with clients to understand the kind of budget these leads fall into. Most of the time wedding photographers who are starting their business benefit from these platforms. It helps them to build a portfolio and work with real clients.

Once you begin to raise prices, you won’t get much leverage from these websites. There are too many clients as well as wedding photographers. ROI (return on investment) is way better on other channels than on these websites. Do negotiate the cost of wedding packages . They do offer discounts most of the time. Save money.

There are other modes of promoting your brands like digital marketing, networking with the photographer community and other industry events, referrals, etc. These are separate standalone topics of discussion. 

But as a wedding photographer who is starting out. The above three strategies are a must and building blocks for any other mode of promotion.

Takeaway : Go for it if you are starting a wedding photography business and looking to build a portfolio.

Designing your workflow

What is a workflow?

A workflow is a sequence of tasks to achieve the desired result more efficiently. Design a workflow that adds to customer experience. Always remember if there are no customers/clients there is no business.

Divide your wedding workflow into three phases.

• Booking phase
• Booked Phase
• Delivery Phase

Booking Phase : This is the phase when you get client inquiries. The goal is to design a simple  process that aids in converting  the potential client into an actual client.

When you get an inquiry, you have crossed a major hurdle. You have been able to generate interest in your services and hence the client is reaching out. You cannot afford to present yourself as a callous artist or an “I am busy” photographer. 

Trust me a lot of photographers fall into this category. On the other hand, you don’t want to be a  desperate wedding photographer  ready to shoot at any cost. That’s not the kind of branding you want.

So what do you need to do?

Most of the inquiries will be in the form of emails, phone calls, and DMs on social media. Try to take the conversation to email. Email is easy to track the conversation. Always be proactive in responding to emails. 

Try to answer emails within 24 hours. Try to resolve the queries of the clients. 

Be positive and always  respond with a smile  even on emails or phone calls. It may sound absurd but you will see a change in the tone of your email and conversation when you respond with a smile.

Client Follow-up tip?

Whenever you send an email with a quote, add a reminder/ snooze  for it. 

If you are using Gmail or GSuite, it has an inbuilt snooze. Alternatively, use any free third-party tools like  Todoist  which integrate with Gmail for reminders and to-do tasks.

The reminders are for the follow-up to your email/quote sent. Setup the date of a reminder after a week or so is a good idea. In cases like when the wedding date is next year or next season, follow-up can be from 2-3 weeks from the date of the email sent.

A gentle follow-up is like a gentle reminder that reflects you are interested in the job. A client wants to hire a photographer who is interested in the job instead of one who is always busy. Client experience matters.

Booked Phase : This is the phase where the excitement begins. You have a client now!

The expectations you have set in the booking phase should continue. The client should feel you are as interested as you were in the booking phase. The  enthusiasm should not dip .

It is time to do the prerequisites before the shoot. 

• Sign a  wedding photography contract  with the couple. 
• Make sure the booking amount is transferred (50% is the industry norm).
• Book your flights/hotels and send an ecopy to the client if it is borne by the client.

Delivery Phase : Finally your shoot is over and you are back. It is a phase for the client when they are looking up to you for their pictures. The client wants you to meet their expectation but you have to surpass them. Make sure you have clicked some amazing images and you edit them professionally with timely delivery.

Client experience

As you might have realized from the above section workflow saves photographers time and adds to the client experience.

The client experience is of extreme importance right from the first moment they contact the photographer to delivery (and beyond). It includes going through your website, social media channels, phone calls, email, or during the shoot.

Here are some do’s and don’t you need to take care of.

• Never delay your deliveries.
• All post-processing work should be of the highest standard.
• In case there is a delay, keep the clients in the loop. No last-minute surprises.
• Use quality packaging customized with your branding for delivery.
• Add a thank-you note.

Always remember your past clients are an important source for referrals.

Branding is what you should be known for and what sets you apart. This matter is of extreme concern to professionals who want to grow season after season. They are not here for some quick money.

When you should start considering branding?

Right from day one. The first wedding assignment. 

How to design a brand for yourself?

It starts by defining the goal we discussed in the beginning. Everything should align with your goals. 

Here are a few things to begin with

• An attractive yet meaningful logo. It should stand out from your competition. Logos stays in the subconscious mind.
• Color scheme, fonts, website design. WordPress has many templates as well as Squarespace. Choose thoughtfully.
• Mission statement or a one-liner on the front page. It should stay and play with the client’s psyche. 
• Use the same logo and styling in your packaging.
• Signature color correction style.

Design Growth Hacks

What is growth hacking?

Growth hacking is tweaking existing infrastructure in your favor creatively in contrast to regular growth techniques.

Growth hacks are required at every stage of the business. You cannot go complacent once the ball gets rolling. It is a recipe for disaster. Growth hacks are custom-designed. This is one of the trigger topics in my one-on-one mentoring online sessions. But I would like to share some hacks that will be useful for most of photographers.

Here are a few things to keep in mind.

• Never rely on one source of clients or even revenue.
• Always invest in your own learning that helps your business directly or indirectly.
• Invest in your health
• Read books of various genres.
• Upgrade your craft (wedding photography) so that you stand out from the crowd.
• Keep an eye on upcoming social channels and start building early.
• Look for ideas on growing your visibility (online and offline).
• Keep reinventing yourself (hint: when season after season you are producing the same kind of pictures).
• Value business and personal relationships.
• Experiment a lot.

Well, this has been a long post but with quite a few valuable nuggets. As I said earlier, most people won’t be able to read the entire stuff that’s where your advantage is. And this information will remain in a lot of heads and will never be implemented. So that leaves only a few with an advantage 🙂 I hope you are among those few.

“If I can be of any help! let me know!.. reach me out.. comment below” Navdeep Soni

I do one-on-one online mentoring sessions. You can reach out for that. The details are here .

About The Author

Navdeep Soni

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2 thoughts on “how to start a wedding photography business”.

Thats an awesome article sir 🙂

Thankyou so much navdeep for this amazing article

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How to Start Photography Business in India

This article will be discussing the procedure required for starting the photography business in India

The photography business is gaining popularity among the people in India as the market is sitting among the digital community and in digital space, you know the important aspects to show your product is a photos videos so the increase for the photographers for videographers have increased significantly in the recent years

If you are passionate in the photography e is the perfect business you can have right now

Here is how you can start , register and manage your photography business

Decide what type of photography you will do

Table of Contents

The first thing you need to do is to decide the what type of photography you will do the photography can be different types like for a real estate developer it can be the photography of real estate products portfolio you can also carry on a photography for royal wedding can carry on photography business for a Photoshop and I will different websites as well

You can also do the photography for products that are sold on eCommerce platforms, photography can be done for nature for tourism and many other things it is very important to focus on what you are choosing initially and you can explain your project portfolio further.

Making a business plan

the next thing you have to do is to make a proper business plan for your photography Business business plan you need to take consideration of all the aspects that are required at movement and also how the future implications in a technological changes could be taken care of

In business plan you need to consider all the aspects that you business has to follow like a how you will market your business what marketing strategies you will follow for promoting your business online you can take care of Instagram and other social media marketing platforms for initially promoting your business and once you make the sales you can go with a period as well you need to decide the geographic for your business where you can operate and you should target the perfect audience on that.

Now you have to decide the pricing plan for your portfolio they take how much you will charge for doing things you love for per day basis for project basis of things will work for you.

Start your own website

Now just buy a domain name from domain service provider and create a simple wordpress website with full portfolio photos that you already shooted this will help you to gain access to prospective clients and create your brand identity

Create a website you need to have your own business logo, you can tell help of the online logo maker like canva.com and other alternatives.

Register your business

Now what you have to do is to register your photography business legally in India registration of photography business is same as doing any other business and does not require many formalities you can start with sole proprietorship business if you are a single individual, you can also start a one-person company

Photography business is of more than two or more individuals then you can go with a partnership or private limited company registration

If you are going to pitch the corporate clients it is advisable to go with a private limited company registration as it provides more credibility among your prospective clients.

Documents Required for photography business registration in India

• Aadhar Card
• Bank Statement with current address
• Electricity Bill of office address
• Rent Agreement, if rented
• NOC from Owner

please note that your home address can also be your business address so you can start your business from your home address also

Getting the first client for your photography business

First client for your photography business only say for every business is the most important aspect because ultimately the clients are only people who provides sales to your business so start promoting your fishes online among the large part of your audience you can take help of digital marketing by doing the Facebook ads or Instagram ads, for doing all your digital marketing activities you can hire the digital marketing people available on Profit sharing basis as well this will help you to to get good amount of clients with less risk

Regularly you will be getting a good portfolio and you will start getting automatically will help you to generate regular flow of Business and you can now hire another people for your business with you and scale as much as you can.

Issuing of first sales invoice

Now once the client is finalized you can offer him to issue the sales invoice and get the payment, it is advisable to get the sales invoice formatted rightly has per the Indian laws, you can take help of the invoicing software available online and make a profile of your business and issue the first sales invoice

Filing of company returns

If you register your business online as a private limited company then you need to file regular compliance returns for your company as per Indian companies act, filing of returns are mandatory and non filing can lead to you very high amount of penalties so you need to regularly get in touch with your legal advisor who handles your business filings.

Please be noted that even if your sales and purchases are NIL, you are required to file your business returns in mandatory.

Filing of GST returns

You are registered under the GST then you are required to file the GST returns regularly, non-filing of GST returns attracts penalties and you can consult with your legal advisor for your business.

How to take the help of the Fast legal team for carrying on your legal filings and business registration formalities.

Filing of income tax returns

Every business needs to file their own income tax return beside company and GST returns and under income tax you have to pay the taxes on the profit earned on your business

Is always advisable to take help of a chartered accountants or other tax practitioner for filing of your income tax returns online.

Fastlegal provides income tax return filing services for your business you can take help of fastlegal team members

Fastlegal Team

Fastlegal is an Online Legal Professional Services Provider Company providing Company Registration, LLP Registration, Nidhi Company Registration, Trademark Registration, GST Registration and Return Filing Services.

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Tata Capital > Blog > Loan for Business > How To Start a Photography Business in India

How to start a photography business in india.

In the world of smartphone photography, every event, fashion catalogue, or luxury product description is incomplete without a professional photographer. So, it makes photography not only a perfect hobby to have but a profitable business. In fact, the Indian photo business industry is worth more than $5 billion and is proliferating at CAGR of 2.2%.

However, starting a business of any kind requires careful planning and execution, and the photography business is no exception. Before you begin, you must clearly understand your goals and what you want to achieve with your photography business.

If you are passionate about photography and wonder how to start a photography business, here is your guide on planning, organising, and establishing a successful photography business in India. Let us dive in.

1. Find your niche

To decide the niche for your photo business, consider your interests and passions, your skills and experience, and the needs and wants of your target market. Also, conduct market research to understand the market, especially the competition. And always be open to adjusting your focus as your photography business grows.

There are many types of photography businesses, each with its unique focus and target market. Some common types include:

a. Portrait photography

Portrait photographers specialise in capturing images of people. This type of photography is popular for events such as weddings, graduations, and family portraits.

b. Landscape photography

Landscape photographers capture images of natural surroundings, including mountains, forests, and beaches. You will travel to different locations to capture images of beautiful landscapes.

c. Wildlife photography

These photographers specialise in capturing images of animals in their natural habitats. India has an abundance of natural reserves where you can capture exotic wildlife.

d. Fashion photography

Fashion photographers capture images of models wearing clothing and accessories for use in magazines, advertising campaigns, and other media.

e. Event photography

Event photographers specialise in capturing images of events such as weddings, parties, and corporate events. These photographers often work on a freelance basis and cover a single or a series of events.

f. Food photography

Food photographers specialise in capturing images of food and drink for use in advertising, menus, and other media.

g. Product photography

Product photographers specialise in capturing images of products for use in advertising and online sales.

2. Create a plan for your photo business

A business plan is a crucial document outlining your business goals and objectives and the strategies you will employ to achieve them. When creating a business plan for your photo business in India, consider factors such as your target market, your pricing strategy, and marketing and advertising efforts. Your business plan should also include financial projections, including your projected income and expenses.

3. Register your photography business

Once you have a clear business plan in place, it is time to register your business with the authorities. In India, you can choose from several business structures, including a sole proprietorship, partnership, private limited company, and limited liability partnership. Consider factors like the size of your business, your level of liability, and your future growth plans when deciding on a structure.

Once you have chosen a business structure, you must register your business with the Registrar of Companies (ROC) or the Ministry of Corporate Affairs (MCA), depending on your chosen business structure.

4. Create a portfolio

Your photography portfolio is like the calling card for your photography business. It is a collection of your best work that showcases your skills and style. Start building your portfolio by taking as many photos as possible. Portfolio building is the perfect exercise for practice and adding to your collection. Also, it is always better to create a niche-specific portfolio, as this will make it easier for potential clients to understand what you offer and how you can meet their needs.

5. Get your first client

Once you have a portfolio, it is time to start marketing your business and seeking clients. Network with other photographers and industry professionals, and consider joining local photography groups or organisations. Use social media to share your visual work and promote your business. Also, run paid advertising campaigns on Facebook and Instagram to reach a wider audience. You may also want to consider offering discounted rates or special packages to attract your first clients and build your portfolio.

6. Issue sales invoice

Once you have secured your first client, you must issue a sales invoice. A sales invoice is a document that outlines the goods or services provided, the price, and the terms of payment. It is essential to issue a sales invoice for each transaction, as it serves as a record of the sale and comes in handy when filing your tax returns.

7. Pay your taxes

As a business owner, paying your taxes on time and in full is important. In India, businesses with a turnover of more than Rs 40 lakhs per year must obtain a GST (Goods and Services Tax) registration and pay GST on their sales. You will also need to pay income tax on your profits. It is a good idea to hire a financial advisor or an accountant to ensure that you are paying the correct amount of tax and in compliance with all relevant laws and regulations.

Final words

That was your guide on how to create a photography business in India. By following these steps, you can choose a niche for your photo business that aligns with your interests, skills, and experience and that meets the needs of your target market in the country. It is important to remember that your niche can evolve over time as you gain experience and as the market changes, so you are open to adjusting your focus as needed. Get a head start in your photography business in 2023 with a Tata Capital business loan . With Tata Capital, you can get a business loan of up to Rs 75 lakhs at attractive interest rates. Moreover, the application process is completely online and requires minimal documentation. Visit the Tata Capital website to know more.

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How to Grow Your Wedding Photography Business - Best 17 Tips

For photographers, there is no business more profitable than a wedding photography business. If you are a wedding photographer looking to expand your avenues and make your business more profitable then you are in exactly the right place!

Becoming a professional wedding photographer is not easy and comes with its share of challenges. With lots of competition and demanding clients who shop around, starting out with your professional wedding photography business can seem like an uphill climb.

The good news is that the wedding industry is growing fast thanks to a strong economy and higher disposable incomes. The U.S. wedding industry clocked close to $72 billion in revenue in 2016.

With the average wedding costing around $33,391 according to a recent study , starting your professional wedding photography business is a great idea. 

You would, however, still need a smart strategy and lots of persistence to establish yourself as a professional wedding photographer. Here is an list of  top wedding website templates  for your use. 

Here are our top 17 tips on how you can start and grow your professional wedding photography business:

1. understanding the ins and outs of wedding photography business.

The first thing you should do as a professional wedding photographer is to understand the wedding photography business. You start that by finding out all about wedding photographers operating in your local area, the kind of clients they are targeting and the pricing, they are offering. Here are stunning  small business website templates  designed for your use. 

You can get most of this information by studying their portfolio websites. Most wedding photographers showcase galleries of the weddings they have shot, the services/wedding photography packages they offer and the wedding photography pricing they charge.

Figure out how you can differentiate yourself from the competitors in your local area. The millions dollar question is - What will be your USP? It could be your pricing, your style of photography or the way you package your wedding photography services. Check this step-by-step guide about photo packages with tips and pricing.

2. Start with your inner circle.

Having your family or friends hiring and telling you your photography is great is not reason enough to go out on your own full time. You can only know the 'right time' when people in your immediate close circle, family, and friends start referring your services to outsiders. That’s a sign of trust and that your skill set has matured. Once you start getting references on a consistent basis, then is the time to evaluate your progress. It also might be the time, when you should take your next step in becoming a professional wedding photographer.

Starting out our wedding photography business part-time can be a great option so that you can continue getting the money from your full-time job. You will need to build up confidence take the final plunge and become a full-time, professional wedding photographer.

3. Take on wedding photography assignments for free to start with.

Getting the first, bonafide client to hire and pay you as a professional wedding photographer is going to take a ton of background work and preparation. Start putting together your portfolio by taking up free wedding photography assignments. Make sure that the weddings you pick to shoot for free are premium affairs so that you can get high-quality portfolio images from them.

4. Be smart about your pricing and stay on top of your expenses.

Running a successful wedding photography business is all about balancing your expenses and pricing to make sure that you are always profitable. Many times wedding photographers end up with an unsustainable business due to miscalculating how much expenses they are going to incur and underquoting to win the business.

Make sure you add up all your expenses - fixed as well as incidental expenses. This includes everything from equipment, rentals, gas, insurance, set materials, to assistants and processing time. 

Then you need to figure out the pricing for your wedding photography services. You need to start with a realistic target of how much you wish to make in a year. This will help you plan accordingly by dividing the number of assignments, days or hours you expect to earn over the next year.

Always be aware of this equation:  Expenses + Profit = Pricing

To be a professional wedding photographer, you need to realize your worth and know how much to charge for your services. If you are still confused about how much you should charge, compare your rates with the local photographers in the market. Competitive pricing is a safe way to venture out. You will get a better idea of the going rate once you get the groove of things. A word of advice, don’t be 'the cheap wedding photographer.' Be a consummate professional, and you want to be able to be taken seriously and compete in the market. 

Figure out your pricing range and keep your rate card ready . Sometimes you have to show flexibility to close the deal. Make sure you understand how low can you go with your pricing while still making a reasonable profit.

Check out this comprehensive photography pricing guide on how to price your photography.

Also, see this article on wedding photography pricing .

5. Create a brand for your wedding photography business

Creating a brand for your wedding photography business is an essential step to stand out and get recognition as a professional wedding photographer. Your brand includes your photography business name , your logo, and all the visual elements you use ( fonts , colors) Keep the key elements of your brand identity consistent throughout your, business cards, brochures, sales material, and website. Make sure that your brand identity exudes professionalism and feels premium to evoke trust amongst your clients.

6. Create a great wedding portfolio website.

Being a professional wedding photographer, one of the most important things that you cannot neglect is having a good wedding portfolio website. For a creative professional, not having a website today pretty much means next to no business. Sharing your best images on your website makes it easy for the potential clients to view your wedding photography business work. Making it easy for the site visitors to contact you is very important. Keep your wedding portfolio website simple, fresh and concise. No one has the time to deal with complicated websites. 

In case you are just starting out as a professional wedding photographer, you should check out these wedding photography portfolios , before building one for yourself.

Pixpa can help you build and manage a wedding portfolio website easily. Get started for free .

7. Take care of the legal stuff.

Another critical thing to keep in mind is to protect yourself. Contracts and agreements are essential both for you and your clients. Clearing listing down the exact nature of services and deliverables you would provide to the client, and the pricing you will charge in a contract will save unnecessary confusion and bitterness at the end of the project. The contract should make it clear to both parties on what is included and what is not included in the scope of work. Clients often demand more time or need extra deliverables (prints, albums, etc.). Make sure that you list down the prices for any extras in the contract as well.

8. Streamline your workflow with a client-proofing platform.

Using an online client proofing tool to share online client galleries that will help you streamline your workflow. Clients will appreciate the ability to view, share and give feedback on the images you have shot for them, quickly, efficiently, and easily through a client-proofing gallery.

You can also deliver your files digitally to clients hence cutting down hassles and time. Happy clients will become your evangelists and a source of repeat business.

Pixpa offers both portfolio websites and client proofing in a single, seamless platform.

Tip: Consider outsourcing the editing and post-processing of the wedding photos you shoot. This would speed up your workflows and free up your time. There are plenty of great wedding photo editing services like Fix The Photo available that are cost effective and deliver great results.

9. Share your wedding shoot experiences on your blog.

Writing may not be every photographer’s cup of tea, but this helps in a big way. With your blogs, you make your wedding photography portfolio richer and increase your chances of being discovered by couples looking for wedding photographers on Google and other search engines. We recently published a post describing how vital blogs are for a photographer’s portfolio website. The other point is to create a brand of yourself which conveys your style of photography.

Speaking of SEO, also remember to optimize your portfolio website for local SEO as it helps you get discovered on search engine queries made within your local region.  See this great article on SEO for Photographers .

If you are not comfortable writing blogs, you can always have picture dominated photo blogs giving glimpses of your work, but then again do not forget to optimize your wedding photographs for SEO.

10. List your wedding photography business on ‘Wedding Marketplaces’

Wedding marketplaces are often the first choice of brides-to-be to reach out to while planning their weddings. From florists to DJs to caterers to officiants, one finds most of the quintessential wedding services at these marketplaces. To keep you away from the hustle to find these marketplaces, we have listed the most prominent ones below.

Prominent wedding marketplaces in the US

• Wedding Wire
• Style Me Pretty
• Martha Stewart Weddings
• Carats and Cake

Most of these wedding planning websites have over tens of thousands of to-be-brides visiting them, and thousands of wedding photographers listed, which makes it highly competitive to be seen by brides-to-be or couples. Reviews of your work on these websites by past clients can help you stand out from other photographers. Listing a wedding photography business is free on most of the wedding planning websites, but these marketplaces also offer advertising options in one form or the other.

For example, WeddingWire provides an advertising option to promote your wedding photography business across its network of wedding related websites.  Style Me Pretty’s advertising comes in the form of a premium membership program called ‘Little Black Book’ membership.

Also, these marketplaces have a large community where you can respond to queries from brides that can benefit your wedding photography business. Make sure that you are active in the communities of the wedding marketplaces, answering questions posted by to-be-brides and couples about wedding photography.

11. Get your work featured in wedding magazines and blogs.

There are a lot of wedding magazines and blogs that feature some of the finest professionals in the industry. Whether it’s designer bridal gown or a wedding venue, these magazines always have an assortment of choices for brides to choose from. Moreover, wedding magazines are a fundamental means for fashion designers, makeup artists, photographers, and other professionals in the wedding industry to discover trends.

How to get published in wedding magazines?

The magazines mentioned above are some of the most reputed publications in the industry, that means getting published is not going to be easy.

Write to an editor

Editors are, firstly, challenging to get hold of, and impressing them with your work is the second difficult thing to do. In most cases, you would find email addresses of editors in the magazine which you can use to approach them. However, keep in mind editors are busy people, and you might not get lucky the first time. In such cases following up would be a good idea. Also, make sure that you write to an editor with something valuable to share with the brides. For instance, as a wedding photographer, you can share tips on ‘how to prepare for a pre-wedding shoot.’ It increases your chances of getting published sooner, instead of writing and waiting to hear from the editor.

Advertise in wedding magazines and blogs

Advertising in wedding magazines, though expensive, can be a great way to promote your wedding photography business. 

In addition to the blogs of the wedding planning websites listed above, a few famous wedding magazines with a national and international appeal that you can approach are:

• Inside Weddings  
• The Knot magazine
• Premier Bride
• Wedding Style
• Bridal Guide

The magazines listed above have online versions (blogs) too with an equally impressive appeal. If you have an active blog or even a portfolio website, a referring link from a blog could increase the traffic on your website along with a bump in the search engine rankings of your portfolio website.

Further, it’s a much better idea to local wedding magazines publish about you. While getting featured in a magazine of national repute can substantially promote your wedding photography, being featured in a local magazine or an advertisement in it will help to acquire clients locally.

12. Use social media actively and creatively.

Not just for photographers, social media is an integral part of marketing for most creative professionals. That also shows that it’s very competitive out there. So how should wedding photographers use their skills to outshine others? Just posting a picture daily won’t do. 

13. Build your social network

Networking is essential to starting a business. People are the secret to any business. Build your network; connect with people online and offline. Encourage and reward people who refer new business to you. Your supporters, fans, and champions will only help you increase your business. Appreciate them.

14. Seek testimonials from couples

In addition to this always remember to ask the couple for testimonials on their wedding photos posted on their social media. This can have a huge impact on social media marketing efforts of a photographer.

15. Collaborate with photographers from a different genre

Another way of using social media to increase exposure for a wedding photographer is to collaborate with other photographers from a different genre. One of the common ways for wedding photographers is to work along with boudoir photographers , as the two are available for weddings. As cliched as it may sound, ask them to tag you in all the behind-the-scenes pictures.

16. Leverage your vendor network

As a wedding photographer, you would always be collaborating with wedding venues, decorators, florists, and wedding bands as they are also an essential part of any wedding. Sharing a good relationship with them can substantially help in growing your wedding photography business. 

Some of the ways you can reach out to vendors are:

Proactively ask vendors to put in a word for you with their clients:   Vendors understand how vital it is to have clients to sustain a business. So do not shy from asking them to put in a word for you.

Leave a sample album with vendors:   Provide your vendors with a sample album of your work, for times when they are vouching for you. This can be helpful to gain clients’ confidence and reduce the conversion time.

Take pictures of vendors while working together at a wedding:   Offer vendors to have their pictures taken by you at a wedding. This gesture can strengthen your relationship with vendors which can play out very well when it comes to marketing your wedding photography business.

17. Keep learning and growing

There is no end to learning as the photography business and marketing rules keep evolving. Read books, watch tutorials, take classes, workshops, and seminars, which will help you be better at your work one small step at a time.

We recommend the Wedding Photography Training System by SLR Lounge for great wedding photography education.

Check out this article on tips to improve your wedding photography

Conclusion:

These nine tips on how to become a successful wedding photographer will help you through the journey as a photographer. Improve your marketing with better techniques and efficient workflows and let your photography skills flourish around you to build a successful business in photography.

And lastly, have faith in yourself. All the best for starting out your professional wedding photography business!

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Setting Foot in the Shaadi Business? Here are Seven Tips and Practices to Swear by! Planning a wedding is an exciting and exhausting experience and when it comes to Indian weddings, the thrill skyrockets the experience to an altogether different level!

By Tina Tharwani Apr 24, 2019

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

The Indian wedding market is ever-flourishing and statistics corroborate the same, with the industry presently valued at an estimated amount of USD 50 billion, standing as the second-largest in the world. The best part about this industry is that it is recession-proof—around 30,000 weddings take place in India per day on an average, with the estimated cost of a wedding ranging anywhere between INR 5 lakhs to INR 5 crores, and beyond. Therefore, this presents a tremendous potential for any good player in the Indian wedding planning business to survive and thrive.

As an average Indian spends more than one-fifth of their lifetime's earnings on a wedding, there is one primary goal to achieve—creating a wonderful experience for them to look back to for all their lives. Therefore, if you have the passion and the skills required to capture the essence and the beauty of weddings, the following tips and practices will help ensure that your venture blossoms into a successful wedding planning business:

Develop Your Own Style

Planning a wedding is all about style. The client is going to trust you and your ideas to make their wedding beautiful. Therefore, you need to develop a business that will reflect your unique and original style. There are hordes of businesses that have emerged in this segment upon copying the offerings of the industry leaders and have met with a sad end. Therefore, you need to develop and demonstrate a distinctive style in your profile that would make you stand apart from your contemporaries, thereby garnering the attention of prospective clients towards your offerings.

Have a Knack for Planning and Organizing

The wedding planning profile is very inclusive, involving numerous traditions and subsequent protocols. As a planner, you will have to perform all the essential tasks from creating the event timelines and setting the budget for each, to managing all the vendors and ensuring a smooth implementation throughout. You will need to coordinate all the processes and the people while keeping a keen eye for the details and thinking on your toes to prepare yourself in case any unpredictable situation arises. Therefore, coming with some prior experience or having a knack for planning and organizing will definitely come handy in this business.

Manage People and Their Expectations

Weddings in India are a once-in-a-lifetime occasion for the couple and their families, friends, and rishtedaars to unite and celebrate. Therefore, your people and expectation management skills need to be top-notch for your business to truly thrive in the domain. One of the key ways of achieving the same is to adapt yourself in a manner that would suit your client's requirements. By introducing elements that live up to the client's version while reflecting your unique style, you can definitely win the hearts and the merits!

Stay Updated With the Trends

The wedding scenario is highly dynamic in nature, with newer trends influencing the space every so often. For instance, one of the most prominent trends in the landscape of the Indian wedding at present is the fusion of "modernized' elements with the evergreen traditions. Moreover, new-age couples are gradually shifting from hosting the popular "Big Fat Indian Wedding' to a more intimate affair amidst a close-knit guest list of family and friends. Therefore as a wedding planner, it is very important to stay updated with all the trends in order to present a strong and impressive case before the clients.

Become a Part of the Family

One of the best ways to ensure that you put up a great show is to truly feel and become a part of the client's family. Treat each event like your own, and immerse yourself fully into planning the same. Do not just be a spectator, become an active participant in all the activities and the shenanigans! This will help you approach the planning and implementation in a more personalized and endearing manner.

Build Relationships

As a wedding planner, you need to actively invest your time and energy into developing relationships with vendors as well as other professionals in the domain. You will realize that the industry is pretty close-knit in nature, with everyone eager to build and expand their networks. Building relationships will not only give you a better understanding of the business but will also help create referral sources and direct contacts which will help in developing the business substantially.

Love What You do!

The most important thing is to truly love the business, and plan each wedding like it's your own! As a wedding planner, your role will not just be limited to the planning and organizing aspect of it. You will be a visionary, a researcher, an artist, a juggler of tasks, an entertainer, a referee, or even a shoulder for the bride to cry on. As long as you are passionate about what you do and dedicate yourself to it, the business will remain rewarding for years to come, motivating you to do your best and ultimately become the best in the industry!

Shaadi Squad, Co -founder

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How to write a photography studio business plan

In this article, we'll discuss how to write a photography studio business plan (a precursor to a successful business), so you can start your own photography studio business, today.

By Steef Brandsma

September 27, 2022

In this article...

• Do extensive market research first
• What are some practical methods of doing market research?
• Decide on your positioning in the market
• Do some proper marketing too
• Get online bookings with the right software
• Now write that business plan and get started
• Frequently asked questions

Photo Studio Management Software

The photography studio business is a business, and like all other businesses, it requires planning, investment, training, and a lot of hard work to succeed. If you've noticed, planning is the first step to starting a photography business.

Every business requires solid planning and a photography studio business is no different. But what is a business plan? A business plan is a write-down of what we say in business terms, a SWOT analysis. It analyzes a business's strengths, weaknesses, opportunities, and threats.

Let's show you how to come up with one.

Every business requires solid market research to understand the opportunities and threats from the market.

Whether you're starting a photography studio rental business, a wedding photography business, or anything else, it's essential that you understand the environment in which you're going to start your business and the plan to survive and make money in that environment.

There are two methods by which you can do market research. The first one is to go through the DIY process. This is usually what most beginner entrepreneurs do. It is neither the most recommended method nor the most effective method of doing market research.

The reason is that not every business entrepreneur is excellent at market research. Market research is a specialized job requiring years of experience and domain knowledge to develop a solid business plan effectively.

We're not suggesting that a business entrepreneur does not have domain knowledge. He can be an experienced photographer with a lot of knowledge about the industry.

He may know how to start a photography studio business on the side. He can perhaps even develop a good business plan on his own complete with a costing analysis.

But he may not be an expert in marketing. Additionally, he may not have a solid knowledge of the day-to-day operations of a business. A businessman must address details of setting up the business, identifying the target customers, its daily process, financial requirements, and revenue generation.

Understanding where you fit in the market is essential to formulating a business plan. There may already be a lot of professional photographers in the market that you're trying to target. Many of them might work in the same genre you are trying to target.

How would you place yourself so your services and products are unique to your clients? How will your target customers identify you as a better option than your competition?

Let's say you are a wedding photographer trying to find your place in an already saturated market. First, you must figure out whether you should open your studio in an already saturated market.

If there are more threats in the form of competition than opportunities in the form of business, you will find it very difficult to run your business long-term.

Statistics have shown that 10% of all new businesses perish within the first year, and 30% of all new businesses perish after operation for over three years. The numbers are gloomy, but they teach an important lesson. Finding another market where competition is less and opportunities are more is advisable.

On the other hand, if you are determined to go ahead with your photography studio proposal in an already competitive market, it is best to establish yourself as someone who offers something unique.

It might be how you post-process your images, or you can throw in a pre-wedding shoot as a free component of the wedding photography package.

Determining your position in the market and what you are offering that's not already out there is a critical element of business success. Sure, competition will catch up to you once they realize that you're offering something unique and nobody else is doing it, but you will have the first starter's advantage.

We can cite the example of a pet photographer, somebody who specializes in photographing stunning images of pets. Pet photography is something that not many photographers prefer to do.

It's a lot of work, and you must be great with pets. It would also help if you had oodles of patience because these furry friends have no regard for your priorities.

But if you're good with pets and genuinely love them, it could be an excellent opportunity to start a business that solely caters to pet photography.

Once you have the essential elements of your business in place, like a business name, logo, website, and business cards, you need to implement a marketing strategy to get your name out there.

Most beginner photography entrepreneurs feel that the best way to succeed is to shoot great photos. They think that the business management part comes second.

It's actually the other way around. All successful photographers who have established a successful business are good at business management. This is why it is not always the most talented photographers who taste business success but those who are good at managing their business.

Marketing is one of those essential aspects which differentiates successful businesses from unsuccessful ones. Marketing can bring new clients on autopilot and help you improve the flow of revenue.

There are different channels of marketing. In the modern age, the Internet and social media are the most effective tools to get news about your business.

Another great way of doing marketing is to offer discounts and freebies occasionally. We are not great fans of undercutting your prices. It is always a vicious cycle, and it isn't easy to get out of it once you get in. You can cleverly position your discounts, so it doesn't feel like you are undercutting your prices.

Let's say that you are a wedding photographer. June, August, and October are your most active months as a wedding photographer. You can position a marketing message offering a discount for all wedding packages that are brought for July and September.

That way, you not only fill your bookings for the months when you are less busy but also get your word out there. At the same time, you can run another package that targets weddings between November and May and offer a complimentary pre-wedding shoot for all packages bought for those months.

This way, you are not undercutting your prices, giving yourself the maximum chance of filling your booking calendar plus the additional benefits.

“ A business plan helps you focus on the aspects of business that require the most work ”

Business automation can help you do more with limited resources and manpower. The more you use business automation software, the more efficient you become as a business owner and the more you can get done in a day.

As a beginner entrepreneur trying to establish a photography studio, there is a lot that you need to do before your studio starts to see some revenue coming in.

At this nascent stage, you may not be able to hire people. Your overall budget may be too small to pay the salaries of dedicated employees. This is where business automation software like Vev comes into the picture.

Vev is free appointment scheduling software for photography studios that helps you accept bookings and appointments seamlessly without any input from your side.

You could be busy with another project working with another client, asleep, or on vacation. Vev will show your availability calendar and let the client choose the dates they prefer based on your availability. You automatically get an e-mail when a booking is made.

The best thing is the system works 24/7, and you don't need a computer to access it. You can use your phone on the go anywhere you are to access your bookings and get back to your clients.

A business plan helps you focus on the aspects of business that require the most work. A business plan enables you to identify the areas that are your strengths and identify weaknesses, opportunities, and threats.

Without a business plan, it becomes very difficult for a business entrepreneur to put his finger on the areas that require his attention.

A business entrepreneur has many things in his head. With a limited amount of time, he has to prioritize the aspects that require immediate attention.

But the benefits of a business plan transcend all that. It's the outline that determines the position of the business in a competitive market, how the business will operate, where the revenue will come from, and identify potential clients.

Write one today, and then install Vev' free online appointment scheduling software next. Thank us for it later.

Can a business entrepreneur do a business plan on his own?

A business plan is a professional document prepared by experts with domain knowledge and years of experience formulating business plans. Professional hands are necessary to make these.

What information you require in order to formulate a business plan?

For a photography business plan you require a good understanding of the market, the various kinds of costs associated with the business, the target clients, and how to generate revenue.

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Contemporary and Off-Beat Wedding Stories

For the modern couple, indian wedding photography & films for the modern couple.

Welcome to Twogether Studios! We are a boutique Candid Wedding Photography Studio based in New Delhi , India and are known for a fun, off-beat and modern approach to creating stories from the best day in your life. Led by Arjun & Praerna Kartha, we started photographing Indian weddings in 2008, and since then have created hundreds of unique love stories across the world. We are passionate, hard-working and an incredibly motivated team; we love Indian weddings, and can’t wait to be a part of yours!

Wedding Photography Showcase

Our wedding photography style is modern, contemporary and off-beat. A short selection of some of our favourites is given below. To see more of our work, check out the full showcase or see our real Indian wedding photography stories! 

Indian Wedding Videos

Just like wedding photography, Indian Wedding Movies have transformed from simple coverage into thematic documentary style wedding films. Our wedding movies are simple stories that tell the tale of your wedding, filmed in our inimitable fun and off-beat style. Using the very latest and best technology available, our wedding films are tailor made for your big day and perfectly complement your wedding photos. Every wedding film is tailor made to your story, a few examples of which are below. 

Trisha and Rahul  had a smashing destination wedding in the  Anantara Riverside Resort in Bangkok  followed by almost a week of wedding festivities. The grandness and the glamour of the wedding cannot be described in words – watch now! 

Love is amazing. It is exciting. Beautiful. Joyful. Presenting Somna and Aditya’s beautiful destination wedding at the  Umaid Bhawan Palace , Jodhpur.

Naman and Alisha always thought of themselves as a married couple, even when they weren’t! Their wedding at The Oberoi, Gurgaon was legenday – watch to see why!

Vidhi and Jackie’s  wedding in the ITC Goa is everything that dreams in Goa are made of – sunny beaches and an endless party. Watch them bring the house down!

Real Wedding Stories

A handpicked selection of some of our favourite weddings.

Pre-Wedding in Neemrana Kesroli | Alisha+Naman

Jodhpur Destination Wedding Story | Somna+Aditya

An ITC Grand Bharat Wedding Story

We love destination weddings.

You’re getting married. You’re looking for an  Indian Wedding Photographer in Delhi to shoot your dream wedding in your dream destination. You and your partner have a beautiful story, and you need someone to tell it? That’s where we come in. We are a Wedding Photography studio based in New Delhi, and over the last 10 years have shot hundreds of Indian Weddings all over the world including Goa, Udaipur, Udaipur, Bangkok, Dubai, Abu Dhabi and beyond. Our wedding stories are told using wedding photographs and moving images to create something that’s fun, modern and timeless. Read more about us and what we do in the link below! 

Testimonials

“oh my god if i could give arjun & praerna 10 stars, i would. they are beyond amazing, and that’s before i go on about their actual photos/work. arjun & praerna are so friendly, heaps of fun to deal with, and make you feel so relaxed when everything else is quite stressful. a special thank you to your entire team.”.

Zuri White Sands, Goa

"they were amazing they were great to work with. every member of their crew was willing to go above and beyond their job. they were everywhere at every function and were able to capture the essence of the entire wedding and the emotions of every family member beautifully".

Antara Riverside Resort, Bangkok

“one of the best decisions we made lucky for us, we met arjun and praerna and our search ended. its always fun to smile/pose for people you are comfortable with. that’s exactly how the twogether team made us feel. thanks guys”.

City Palace, Jaipur

"you guys are amazing for me what stood out is the comfort i shared with your team. for you to make me forget that there is camera filming me. to make us comfortable, to not make us conscious. the whole experience of capturing one of biggest moment in life, that for me, is twogether".

Le Meriden, Jaipur

Star in our next wedding story.

Whether you’re having a destination wedding, or you need a wedding photographer in Delhi, get in touch with us to start something beautiful! 

Copyright © 2008-2020 Twogether Studios / Studio Thoda Strong. All rights reserved.

MODERN INDIAN WEDDING PHOTOGRAPHY

Twogether Studios is a boutique wedding photography studio in New Delhi, India. We make modern wedding stories. Are you going to be our next muse?

Email: [email protected]

Phone: +91-98101-65810

Tags: Best Wedding Photographer, Wedding Photographer Delhi, Candid wedding photographer delhi, Top 10 wedding photographer, Wedding Photographer, Modern Wedding Photographer, Documentary Wedding Photographer, Wedding Films, Wedding Cinematographer

Indian Mom Vlogs

Start, Promote, Make Money from your Blog, Vlog and Small Business From Home

How to Promote Photography Business in India

Photography business is growing in India, especially specialty photography such as baby photography, maternity photography, wedding and baby shower photography.

How to promote photography business in India? Brand yourself ( or your business), prepare a marketing plan and market yourself. Use the power of Social Media and the strategies mentioned in this article to reach out to new customers.

I would love to take you by the hand and help you promote your business and get clients on autopilot.

Photography Business Marketing Plan

I would recommend first writing down your goals for your business. Do you want to do this part time or full time? How many days are you willing or able to dedicate to your photography business?

What are the financial goals for your business ? Are you looking at making a little extra income or is this something you want to do full time?

Does your family depend on this income? Then market yourself aggressively.

There are many people who are just starting out and might have a proper job. They click photographs on weekends only. Mothers are running their business by working only when the child is at school.

If you are just looking for some extra cash, it is okay if you go slow at marketing.

Grab my 30 Day Lead Generation WorkPlan for Photography . Get 95% Off!

Lets get started with the plan. Here are different ways to market your business. You can do it alone, you do not need any special skills and it just takes some planning and effort.

Word of Mouth Marketing

• Distribute Marketing Materials

Social Media

Join associations, start a blog, collaborate, offer freebies.

Don’t be shy. Let friends and family members know what you do. Letting close family members know is very helpful. You can be very informal with them. Usually, they will ask you to photograph their events ( since they know what you do).

You should take a different approach with strangers you meet at events and meetings. It is best you do not approach them directly. People just back of or say no.

The best way to let others know is by letting them know the benefits of your business and how it will help them. This is a technique I learnt from Lisa Nichols. She mentions – state the benefit, what is in it for them, and then ask them if they know anyone who this could help.

Never ask people if they are interested in your service. If they fit your criteria or want your service, they will let you know they are interested.

Example: Hi I am Latha a wedding photographer. I help people capture their best moments at the wedding. Clients love the pictures and the ease with which they can share the digital prints. Do you know anyone who would be interested in getting a portfolio made?

This works really well. Polish your script and m emorize it. I used it for my work and almost every person I apprached said “Yes”.

There are many meetups organised online and offline. I have listed a meetup link below for photographers. Check it out. You can also join organisations which allow you to network . These organisations could be formal like Rotary Meets or informal like a tea party or a club meeting.

Tie up with other people in your industry or a complementary industry. You can collaborate with Birthday party organizers, event planners, florists, bakers, hotels.

There are many ways to collaborate

• Offer a referral fee
• Discounted coupons for their referrals
• You promote each other’s business
• Some of you collaborate and create a flyer to be handed out which offers all services. For example – if its a wedding the flyer has discounts from bakers, florists, photographer. The flyer costs can be divided among all of you.
• If you are a baby photographer you can tie up with hospitals and midwives. Leave a flyer with a discount. New parents are usually given a baby hamper and marketing materials can be added to that.

If you are on a budget social media can be your best friend. Social media is an effective medium to generate leads. I have generated numerous leads just using social media.

The best social media sites for photographers are the ones which are visual such as Pinterest and Instagram.

Share Photoshoots, behind the scene pictures, Discount coupons. Host giveaways, share tips on photography ( if you want to).

Here are some tips to make social media work for you

• Be consistent
• Use free tools like Buffer, Tailwind, Planopoly to schedule posts
• Pick only one or two social media platforms and stick to that
• Post colorful and eye catching images
• Use hashtags to gain visibility
• Learn image seo – name images to you keyword before sharing, using alt tag to add extra information to images. Instagram has started the alt tag feature recently and its a good platform for photographers.

Most freelancers and even small business owners delay purchasing a website. They leave it for later ( when they have established a business).

If you are passionate about your business, I highly recommend investing in a domain name. Blocking your domain name also ensures that no one else takes your business name.

You can then either host it or link it to a free blog such as blogger. I would recommend your own hosting but if you are on a tight budget just host it on a free blog like blogger.

On your website let people know about your business, showcase your portfolio, have a contact number and email.

If you are a part of any associations add their badges on the website, let people know of any awards you might have won as well.

Benefits of having a website

• Having a website means you can claim social media accounts such as Pinterest. Once you claim an account it makes your account very authoritative.
• You can have an online portfolio which works for you 24 x 7
• You can offer freebies and downloads and also sell some other products or services

A Blog is kind of an online journal in which you answer questions your potential clients might have. You post articles which can position you as an industry leader.

I have an in-depth step-by-step 12000+ word blog series on how to start a blog and make money . I have left nothing hidden.

For example, if you are a baby photographer, your blog can have articles on

• When is a newborn ready for pictures
• What is involved in a photo shoot ( what to expect)

Try and understand the pain points of your customers and answer them via blog posts. This is one of the best ways to get leads. This is also the best way to brand yourself in your industry.

One word of cation, this is a slow process, it takes time but once things start moving it is unbelievable. I have seen it work in less than 3 months and sometimes it has taken us 8 months. Just be patient.

There are many Photography associations you can be a member of. I have listed a few below. Register with those which resonate with you.

In the beginning it can be very difficult and lonely going alone. You will need a good mentor and lots of support.

Associations have regular meetups, contests, workshops. You can also get an opportunity to look into the minds of the greats in photography. Why not ask a photographer if you can be their assistant for free?

People LOVE free stuff. Even I do. The word FREE or discounted is a game changer. If I had to choose between Business A and B if service etc is almost the same, I would go with the business which offers some monetary benefit.

Trust me there are many others like that as well.

In many businesses I have offered free services. This was mostly when I was starting out. Pricing my services low or FREE gave me an opportunity to learn new things. Once I got more confident I hiked up my prices and people are willing to pay for the service.

We have covered a lot of topics and now lets make it all workable.

• Identify one social media channel
• Set it up. Add a photograph, banner, logo. Link it to your website
• Post at least once a day on your channel of choice using hashtags and descriptive words and clear attractive images
• In the meantime add your portfolio on your website
• Design and print flyers and business cards
• Collaborate with other photographers, go to events, share your marketing material
• Start building up your portfolio.
• If you have no clients ask if you can take pictures of your family and friends special events. Learn how to film in different lighting. Master the camera, lens, aperture.
• Attend workshops, seminars, tag along with senior photographers and work for them

Photographer Registration

Register with organisations dedicated to photographers. These are great for networking. Most organisations organise workshops and tours. Here is a list of a few such organisations in India

FIP Federation of Indian Photography organises workshops and photo contests. They also publish a journal and award photographers. Website – fip.org.in

2# Wedding Photographers Association Of India

Applicants have to have a website, have an experience in wedding photoshoots and have 5 wedding photoshoots in their gallery. This is a premium directory of the best quality wedding photographers. Website http://wpai.in

3# Photographic Society of India

This is an active society having monthly programs which has been around since 1937. They have various levels of paid memberships ( monthly, Lifetime). Website http://photographicsocietyofindia.com

4# Wildlife Photography Association of India

WPAI is a part of Photography Association of America PSA. Website: https://www.wpaidelhi.com

5# Photographic Association of Bengal

PAB is a club which hosts portfolio shows every Saturday. Once a month they have a competition.

This club was initially started in 1948 and named Renaissance Camera Group’. They host Biennial International Colour Slide Salons.

Website: http://www.pabonline.net/

6# Video Photographers Association of Gujarat

VPAG was formed in 2004 and host regualr talk shows, workshops covering basic photography to advanced editing, videography, marketing. Website: http://www.vpagujarat.org/

7# All Maharashtra Photographers Association

AMPA is an active association of photographers, videgraphers and suppliers.

Website: http://ampa-india.org

8# All Kerala Photographers Association

AKPA has more than 15000 members including photographers and videographers. It was founded in 1984, it has a publication Phototracks, hosts Photofest a trade fair, photography club and have a school which offers short term courses in photography and videography. Website: http://akpa.in/

9# Photographic Association of Coochbehar

PAC aims to spread awareness about photography. They host many contents and have participants from around the world. They Ranked 14th Worldwide in 37th Greater Lynn International 2013. Website: http://www.onlinepac.org

Other Photographers Associations

• Wedding Photojournalists https://www.wpja.com
• DPC Delhi Photography Club http://www.delhiphotographyclub.com/
• DOOARS PHOTOGRAPHERS’ ASSOCIATION https://sites.google.com/site/dooarsphotographersassociation/contact
• Photographic Association of Dum Dum https://www.padonline.org.in/
• Photographic Society of Madras http://www.photomadras.org/
• Photography Club of Assam PSA http://photographyclubofassam.org/

Photography Meetups

Meetups are hosted online and like minded professional meet. This is a lovely opportunity to connect with other photographers and share ideas. Some are paid, others free. I would be cautious in meeting new people and ensure it is in a public space for safety. Website: https://www.meetup.com/topics/photo/in/

Learn digital photography, tips tricks and more.

Related Questions

Costs of being a photographer.

At a bare minimum, you would require a startup cost of 2 lakh rupees. This includes costs for the DSLR camera, camera lens, laptop, editing software, lighting equipment, accessories, training and props” says B aby and Maternity photographer Anushka Kumari .

Photography Equipment

• Camera Lenses

What else is needed

• Transportation
• Studio ( can start at home)
• Editing Software
• Business Cards
• Accounting Software
• Payment processor

Loan for Photography Business in India

Camera’s and lighting can get expensive. It is best to start of with the cheapest equipment you can ( without affecting quality).

If you just don’t have the money, you can apply for a bank loan such as the Pradhan Mantri Mudra Yojna. There are 3 loans available Shishu ( upto Rs. 50,000), Kishor ( upto Rs. 5 lakhs) and Tarun ( upto Rs. 10 lakhs).

There is no processing fee and you do not have to keep anything as a collateral.

The documents required are your business plan, Proof of Identity, Residence proof, list of items you plan to purchase ( supplier names), prrof of identity and Proof of category.

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This post first appeared on indianmomvlogs.com

• 1.0.1 Word of Mouth Marketing
• 1.0.2 Meetups
• 1.0.3 Collaborate
• 1.0.4 Social Media
• 1.0.5 Website
• 1.0.6 Start a Blog
• 1.0.7 Join Associations
• 1.0.8 Offer Freebies
• 2.0.1 1# FIP
• 2.0.2 2# Wedding Photographers Association Of India
• 2.0.3 3# Photographic Society of India
• 2.0.4 4# Wildlife Photography Association of India
• 2.0.5 5# Photographic Association of Bengal
• 2.0.6 6# Video Photographers Association of Gujarat
• 2.0.7 7# All Maharashtra Photographers Association
• 2.0.8 8# All Kerala Photographers Association
• 2.0.9 9# Photographic Association of Coochbehar
• 2.0.10 Other Photographers Associations
• 2.0.11 Photography Meetups
• 3 Related Questions
• 4.1 Loan for Photography Business in India

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Photography Studio Business Plan

Start your own photography studio business plan

Phoebe's Photo Studio

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

Families need photographs to capture the special moments of their lives. Families of professionals are busy, and if too much time goes by between photos, these moments are lost forever. Babies, especially, grow fast and parents need photos of them several times a year.

While nearly everyone has a camera for snapshots, people need professional quality photos when they will be shown to an important audience, and when people want to be seen in the best light. The Internet has expanded the use of photos, making it possible for anyone to send them or to publish them for wide viewing.

Phoebe’s Photo Studio will meet the needs of professionals and their families to capture the special moments in their lives and present them in the best light. We will establish a relationship in which we initiate the calls to keep their photos up to date. Digital files of their photos will be available for free by e-mail, or with a nominal fee for CD.  Because of our relationship with the families, when something big like a wedding comes, there’s no place else they would go.

Families with children are the biggest market for portraits. For the purpose of this analysis, these families are divided into three socio-economic categories:

• College graduates
• High school graduates
• Non-graduates

Families of college graduates are most likely to be professionals and to have the means and the taste for professional portraits.  There are nearly 20,000 such families in the metropolitan area. 

Competition

Competitor X is an award-winning, highly creative photographer with a style that one would expect to find in a national magazine.  His prices are the highest in the area, up to $15,000 for a wedding album.  His strategy appears to be to capture the high-end market, where a magazine look is a luxury that people can afford.

Competitor Y is a more typical photographer with more staged photographs and wedding packages running up to $5,000.  His strategy appears to be to occupy the middle-ground of quality and price where most of the market is likely to be.

Competitor Z offers same-day photos.  This is easier to accomplish with digital processing for a studio organized around speed, but the quality is necessarily sacrificed.  The market for same-day photos doesn’t necessarily demand quality.  Prices are average.  The strategy of this studio appears to be to appeal to convenience and speed.

Our competitive edge is that we provide not only a photograph, but a program of ongoing portraits to capture the special moments in a family’s life. We then make the digital images of their photos easily and affordably available for distributing on the Internet.

Expectations

Phoebe’s will grow at a healthy annual rate by targeting families of professionals with newborn babies for baby pictures and then developing a relationship with the client over the years for ongoing photographs. The funding envisioned in this plan is projected to result in a comfortable healthy business by the third year. 

Financial Highlights by Year

Financing needed.

We foresee a total of $80,000 in startup financing to get this business going and healthy. That comes $10K from owner savings, $20K as a 5-year loan (family cosigning), and $50K as an interest-free loan from family. 

If the business proceeds according to plan, we will have about half of the $50K family loan paid off within three years. 

Problem & Solution

Problem worth solving.

Professionals often have business needs for high-quality photos, and through this familiarity, they acquire a taste for them. When these professionals need photos to preserve memories, or to display family photos when they entertain at home, they have the budget and the desire for similarly high-quality photos. Just as they appoint their homes with fine furniture and decorations, the photos on their walls need to exhibit their standards of quality.

Most people use professional photo studios only on rare occasions, such as weddings, yearbook pictures, or baby portraits. Because the client has to initiate the call, many special moments are lost and the studio loses potential business. Photo studios generally charge a large fee for CDs of their clients’ digital images. For these reasons, most photo studios are rarely used by families as a whole.

Our Solution

Phoebe’s Photo Studio helps clients preserve memories and portray themselves in the best light. We thrive on repeat business by developing relationships with our clients and calling them with timely reminders for new photos. We make professional quality photographs easily available in a digital format. We do this by using a pricing structure that makes our digital photographs a household staple and by making it fun for them to come here or to have us in their homes.

Target Market

Market size & segments.

We will target female professionals and wives of professionals, because women make the majority of purchasing decisions in these families.

The competitive environment is divided between luxury magazine-quality photographers, moderate professional photographers who mostly pose their subjects, and same-day photo studios.

The trend among our targeted consumers is toward more digital photography and more sending of digital images on the Internet. As the world becomes more technical, people need more personal support. 

Phoebe’s Photo Studio will use a "high-tech, high-touch" approach to reach and retain clients for their ongoing photo needs. We will make it affordable and easy for them to disseminate their photos electronically.

People who who pay for professional photo portraits are generally status-conscious professionals who have children, and so we’ve segmented the Eugene-Springfield metropolitan area according to the social status of families. We’ve used education as a measure of social status.

Families of College Graduates

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Families of High School Graduates

People who have not completed college are assumed to be more likely to be employees or be in a trade. While many of them may have the means for professional photos, relatively few will use them. They are more likely to use home-made photographs, except for rare occasions, such as a high school photo or wedding.

Families of Non-High-School Graduates

These are families who are generally without the means to hire professional photographers on a regular basis.

Demographics

The Eugene-Springfield metropolitan area has a total population of 330,527. There are 74,836 families.

Some 25.5 percent of the adult population in the metropolitan area is composed of college graduates, which we will here define as  professionals.  Some 62 percent of the population is made up of high-school graduates.

The Eugene-Springfield metropolitan area closely conforms to the boundaries of Lane County, Oregon. The office will be located in Eugene, but clients are accessible throughout Lane County through physicians’ offices. Most Lane County residents are accustomed to doing occasional business in Eugene.

Current Alternatives

Competitor Z offers same-day photos.  This is easier to accomplish with digital processing for a studio organized around speed, but quality is necessarily sacrificed.  The market for same-day photos doesn’t necessarily demand quality.  Prices are average.  The strategy of this studio appears to be to appeal to convenience and speed.

Our Advantages

Keys to success.

Our keys for success are:

• Target marketing for the gateway products of baby pictures, high school photos and wedding albums.
• Developing relationships with our clients through personal customer service, to turn one-time customers into lifetime clients.
• Our system of tracking clients’ ongoing needs for photos and taking the initiative to call them for appointments

Marketing & Sales

Marketing plan.

We will get the word out by conventional advertising to start, and by a yellow page ad, social media and a website. We have a targeted marketing effort to:

• Families of newborn babies
• Families with children old enough to graduate college or high school 
• Professionals who need a LinkedIn or Facebook shot, or a headshot for conferences. 

A special for the first baby picture will be a regular feature of our pricing structure. This is offered with the intent of getting the whole family on an ongoing basis as clients, because babies need photos frequently and we want these families to be clients for life.

Locations & Facilities

We will open in an 800 square-foot studio at 100 Main Street, the heart of the commercial district with ample free parking.  The space will be leased for three years beginning at $800 a month with cost-of-living adjustments made annually. 

The studio will have a highly visible electric sign and a 20-foot wide display window visible to passing foot and auto traffic. Customers will enter a public area with a counter, samples of our photographs and albums, and couches for waiting. A separate playroom with props and other toys will accommodate children with sitting areas for parents, while a utility area off the back door will be set up to accommodate pets and their props. Children, pets and props can be brought into the photography studio for their photographs.  An office and working area will be used for assembling the final product.

Milestones & Metrics

Milestones table, key metrics.

Key Metrics 

• Measure website page views and customer inquiries 
• Keep track of Facebook page views and Twitter re-tweets 
• Train our staff to return calls right away 
• # of customers in a month 
• # of customers who book a second appointment in advance 

Ownership & Structure

Phoebe Peters has worked as an industrial photographer and freelance portrait photographer in Southern California for 10 years. She has found that personal customer relationships are the key to repeat business and will open Phoebe’s Photo Studio in downtown Eugene, Oregon on that premise.

Management Team

Phoebe’s Photo Studio is a sole proprietorship owned by Phoebe Peters.  It will open in a leased 800 square foot studio in downtown Eugene, Oregon.

Phoebe Peters is a graduate of Brooks Institute of Photography in Santa Barbara, California and is a member of the Professional Photographers of Oregon and the Professional Photographers of America. She has 10 years experience capturing the special moments of people’s lives.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

We assume a stable economy with reasonable growth and a steady rise in interest rates. We also assume that our competitors won’t adopt our strategy within the first two years.  After that, our approach is likely to make a change in what our competitors charge for digital files, because they’ll see it’s effective in bringing in repeat business as well as new business. 

The expenses show the impact of close to $30K startup expenses, which we put into the first month. Those expenses are listed below in the Use of Funds chapter. 

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Start-up Expenses

• Insurance $300
• Filing Fees $50
• Utilities and Deposits $500
• Website Development $2,000
• Marketing Consultant: Ad design, etc. $20,000
• Personnel Costs for December $3,500
• Software $1,500
• Office Expense $200

TOTAL START-UP EXPENSES $28,730

Start-up Assets: $13,000 in computer and photographic equipment

Sources of Funds

We will be using the $10,000 cash from my savings, plus a $50,000 interest-free loan from family, and a $20,000 5-year loan co-signed by family. The plan calls for funds to service the bank loan and repay most of the family loan by the end of the third year. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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We are the top wedding photographers and filmmakers from India and our award-winning team documents stories of love from all around the world. Founded by Anupam & Soumi, KnotsbyAMP has covered a rich kaleidoscope of Indian Weddings and is renowned to be the best in India with multiple Wedding Photographer of the Year titles from 2015, 2017 and 2019.

"Top 10 Weddings Photographers in India" - Hello Magazine

Brand influencers for nikon asia, winner of 2 great indian wedding awards 2019: photo & still, winner of adobe & better photography wedding photographer of the year 2017-2018 - best video editor, 7 times winner of wedisson award - international recognition, happy couples, films crafted.

   Wedding Films

Feature Stories

Wedding at Treat Resort, Gholvad

We covered the wedding of Capes India Co-Founder Dhruv Khandwala and it was a stunning affair.  Dhruv and Urja's journey from a chance introduction to a beautiful wedding at Treat Resort Gholvad is a heartwarming tale of love. It all began...

Wedding at Ikshana Resort, Lonavala

Riddhi & Malav tied the knot amidst joyous celebrations at the newly opened Ikshana Resort in Lonavala. The three-day affair was brimming with laughter and love, perfectly reflecting the vibrant personalities of the happy couple.The sprawling...

Yash & Shrishti : Wedding at Trident,Udaipur

Inspired by the timeless romance of "Yeh Jawaani Hai Deewani," Yash and Shrishti embarked on a journey to recreate the magic of the silver screen. Drawn to the grandeur and splendour depicted in the film's portrayal of an opulent Indian wedding in...

Wedding at Oleander Farms, Karjat

In the serene setting of Oleander farms Karjat, Dhruv and Pippa celebrated their enchanting two-day wedding. The décor throughout the events embraced values of nature, vintage appeal, and rustic elegance, all while maintaining the sleek and...

Wedding at Bayview, Mumbai

Shivangi & Devansh celebrated their stunning wedding at Bayview, Mumbai, with additional events held at various venues across the city.Their festivities commenced with a lively Brunch Party at the Anglo Indian Cafe in Lonavala, featuring games,...

KnotsbyAMP Showreel

Happy Customers        

Pooja Krishnan

Cmi executive, unilever, mumbai.

When you pick this team, you are not just picking one of the best wedding photographers in Mumbai but one of the best in India.

When it came to my wedding, I was extremely particular and picky about photographers because, to me, the pictures are what remain after the big day and hence that was the most important aspect of the wedding prep. I had come across KnotsbyAMP in the past as I saw them cover weddings of friends, in addition to seeing their work online. From the word GO the team at Knots was extremely helpful, warm, and attentive. The team at the wedding was always attentive, making it a point to never miss out on both the candid moments as well as the important traditional highlights. The entire process from the wedding to us receiving all the images and films was very smooth, with the team always available just a call or message away. We were extremely happy with the beautiful pictures they captured, freezing some priceless moments. Thank you to Anupam, Soumi, Pratik, and the entire team at KnotsbyAMP for capturing some of the most special moments in my life that I will go on to cherish for a lifetime

Shekhar Prasad

Senior consultant, bristlecone, mumbai.

The right mixes and timing of the Wedding Film is so unique that it made us feel like the leads of a cinematic film.

KnotsbyAMP did a fabulous job covering our wedding early this year. When we approached them, we were a little concerned about how it would pan out for us because we had seen their profile and we knew that their clientele is usually more extravagant in the way they express their weddings. We, however, just wanted a simple wedding but we wanted to ensure the memories are irreplaceable and perfect. And that’s exactly what they gave us. We had the team cover just a day of our wedding and they turned out a beautiful movie that captured the best memories and made us laugh through and through.  The pictures are as beautiful as could be, and given the craze of the day, we did end up with a kickass repertoire of the most memorable day of our lives. The most important was their working relationship with us which was so smooth and professional that there’s no wonder they’re one of the best in the business.

Richa Pancholy

Hr manager, linkedin.

If you are getting a chance to work with them, jump and take it!

Getting Anupam and his team onboard was one of the fastest and the best decisions we’ve made. We had fallen in love with their work, but couldn’t have imagined just how much magic they’d bring to make this as memorable for us as they did. We are super thankful to KnotsbyAMP for capturing all the love, warmth and happiness of the wedding so that we always have the best memories to look back to. The team is super easy to work with, really warm and friendly. They know what they are doing, and a have a really gentle way to bring it out in pictures. Their passion for the work shows through, and they go above and beyond to make it enjoyable for you and your family. We are super happy with how it all panned out, and if you are getting a chance to work with them, jump and take it! 

Akshata Pai

Nike ambassador for running.

Trust me and just get them onboard to capture your special day, you will be assured of memories that will last you a lifetime!

From the time we saw the work done by KnotsbyAMP on their Instagram page, we knew these guys were great. Now we couldn’t be any happier for choosing them to capture such an important day in our lives. Each time we go through the pictures, our hearts are filled with so much joy and unknowingly we cherish all the beautiful moments from our wedding day. There are good photos and then there those photos that make you relive each and every moment from that special day. The pictures clicked by knotsbyAMP fa ll in the latter category. We majorly interacted with Soumi and Anupam from the team and by the end of our wedding, I can say we ended up being friends with them.  The best part about them is that they make you just so comfortable in front of the camera with casual conversations which resonates in all our pictures. Their ideas and suggestions with the wedding planning really made us think differently and plan better for our big day. We received a few edited pictures from our wedding the very next day all thanks to the team. Big thank you to Soumi for choosing to photograph our event even though it was her birthday, truly reflects how professional she is!

Nawaf Parkar

Director, glass blades pvt ltd, mumbai.

Best Candid Wedding Photography In India!

We wanted to book them for our own couple shoot during the chaos of my sister’s wedding. This being the last big occasion in our family for the next decade or so, we thought of treating ourselves with a photoshoot to remember this beautiful time. We talked for hours, not just about the photos or poses but the wedding in general, also about travel, our hobbies and so much more. All of the pictures were amazing and the quality of their work is unparalleled. I have a lot of appreciation not just for their work and final outcome but respect for the kind of people they are. They put in a lot of effort and have a real passion for their craft which is a rare combination these days. The entire experience was wonderful and the final pictures look like they are straight out of a magazine.  We sincerely recommend KnotsbyAMP for all wedding photography because they are undoubtedly the best in India.

Amritanshu Gupta

Assistant professor, iit mumbai.

What makes their work standout is their understanding of the people they are shooting.

We engaged KnotsbyAMP for my brother-in-law’s wedding at the Renaissance, Mumbai. Their services offer elegant, detailed photography and vibrant videography, coupled with a highly dedicated and professional team. They excel in understanding their subjects, capturing the essence of each moment with impeccable balance. Amidst the chaos of weddings, their mastery of timing, angles, and framing ensures no precious moment is missed. Working with KnotsbyAMP guarantees not only stunning visuals but also an exceptional level of trust and professionalism, making them a standout choice for any wedding.

When you pick this team, you are not just picking one of the best wedding photographers in Mumbai but one of the best in India!

If you are getting a chance to work with them, jump and take it! 

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A Hawaiian wedding planner shares 4 insider tips for planning a wedding on the pricey island

• Over half the weddings in Hawaii in 2023 were destination weddings between non-resident couples. 
• A Hawaiian wedding planner from O'ahu shares what couples should know before booking their wedding.
• Couples should be prepared for high costs, varying microclimates and to support local vendors.

With wedding season around the corner, there are a number of decisions to make about the theme, guest list size, and, of course, location. In 2023, 62% of weddings in Hawaii were between non-residents, according to preliminary government data . The state is a popular destination wedding spot for its luscious greenery, picturesque views, and beautiful weather, but how do you decide if it's right for you?

Getting married in Hawaii is more expensive than in most American states. The average wedding cost in Hawaii in 2023 was $28,000. The cheapest US state to get married in is Alaska, with an average cost of $12,083. Hawaiian weddings are more costly because anything not produced or grown in Hawaii must be shipped in, raising the prices of flowers, food, and decor.

"I tell my clients to look at the average price of weddings in New York City, San Francisco, and L.A. because those are more similar in price point," says Zabrina Zablan-Duvauchelle, the founder and owner of queer-owned wedding and event planning business The Gay Agenda Collective .

She has worked with dozens of couples to plan weddings and events in their home in O'ahu and beyond, and she has a few tips to keep in mind for couples considering having their nuptials on the islands.

Be clear on why you want to get married in Hawaii

The first step when deciding to get married in Hawaii is to educate yourself about the state's history and understand why it would be meaningful to get married there.

"One of the first questions to ask yourself is, 'Why Hawaii?'" Zablan-Duvauchelle said. "If you have a familial connection or fell in love here, that's great. That reason will guide you in the process of planning your wedding in an intentional way, which starts with connecting back to the local land and people."

Related stories

Zablan-Duvauchelle encouraged couples to think about ways to give back to the island, whether by having guests donate to local organizations in lieu of gifts, sharing a list of local businesses that guests can support during their visit , or even having a volunteering day with guests .

Support local vendors whenever possible

The wedding industry is incredibly lucrative, and a huge economic boost for Hawaii. Couples should honor this and support local vendors as much as possible. Zablan-Duvauchelle said couples can find local photographers and wedding planners, as well as buy guest favors from local businesses.

"Having a local wedding planner can help you identify local vendors," Zablan-Duvauchelle said. "You can also use social media to find vendors that align with what you're looking for," she added.

Choose a venue space that makes sense for you — and the weather

Hawaii has many microclimates to consider. For example, the Waikiki side of O'ahu and Poipu to Waimea on Kauai tend to be drier than the mountains and valleys on the other side of the island. Rain is always possible regardless of where you are, so Zablan-Duvauchelle encourages couples to plan and budget accordingly.

" If you're at a venue that's really green, know that it's usually a product of rain," Zablan-Duvauchelle said. "In Hawaii, every day could be the rainy season with the most rain from November to April, so you'll want to factor a tent into your budget or look for a venue that has a contingency plan."

There are no private beaches in Hawaii. According to Zablan-Duvauchelle, locals and visitors alike may be passing by and enjoying the shoreline. She added that couples should check local laws before choosing a specific beach because most have restrictions and require a permit for weddings.

The planner said couples wanting a more private waterfront should look for secluded beaches with harder-to-reach access points, estates, or hotels.

Start planning early

Planning as early as possible is true for all weddings, especially in Hawaii, according to Zablan-Duvauchelle. Many popular and high-profile venues in Hawaii can book out a year in advance, with weekend dates often filling up first.

If you have a specifc special date in mind, Zablan-Duvauchelle encourages you to book your venue no later than 15 months in advance to help guarantee your spot. Choosing a venue can also be a helpful exercise in selecting a final guest count since some venues have much lower capacities.

You can start booking your preferred vendors seven to twelve months in advance. They will use your wedding date to confirm their availability and any travel costs that may be needed.

If you want to meet some of your vendors for hair and makeup trials or catering tastings, Zablan-Duvachelle suggests booking a wedding planning trip to help guide your decision-making.

It's the small things that count

No matter where you decide to have your wedding, Zablan-Duvauchelle said the details make a wedding sing.

Many of her couples request personalized touches such as seating charts made of friendship bracelets or 3D-printed centerpieces . These small things make a wedding feel unique to the couple and are as important as the destination.

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India's massive election faces heatwave challenge in penultimate phase

The world's largest election may become the hottest on Saturday, as Indians participate in the next-to-last phase of voting with temperatures forecast to surge to 47 degrees Celsius (117 degrees Fahrenheit) in the capital New Delhi.