the thesis statement is the core idea of your speech

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Public Speaking: Developing a Thesis Statement In a Speech

Understanding the purpose of a thesis statement in a speech

Diving headfirst into the world of public speaking, it’s essential to grasp the  role of a thesis statement  in your speech. Think of it as encapsulating the soul of your speech within one or two sentences.

It’s the declarative sentence that broadcasts your intent and main idea to captivate audiences from start to finish. More than just a preview, an effective thesis statement acts as a roadmap guiding listeners through your thought process.

Giving them that quick glimpse into what they can anticipate helps keep their attention locked in.

As you craft this central hub of information, understand that its purpose is not limited to informing alone—it could be meant also to persuade or entertain based on what you aim for with your general purpose statement.

This clear focus is pivotal—it shapes each aspect of your talk, easing understanding for the audience while setting basic goals for yourself throughout the speech-making journey. So whether you are rallying rapturous applause or instigating intellectual insight, remember—your thesis statement holds power like none other! Its clarity and strength can transition between being valuable sidekicks in introductions towards becoming triumphant heroes by concluding lines.

Identifying the main idea to develop a thesis statement

In crafting a compelling speech, identifying the main idea to develop a thesis statement acts as your compass. This process is a crucial step in speech preparation that steers you towards specific purpose.

Think of your central idea as the seed from which all other elements in your speech will grow.

To pinpoint it, start by brainstorming broad topics that interest or inspire you. From this list, choose one concept that stands out and begin to narrow it down into more specific points. It’s these refined ideas that form the heart of your thesis statement — essentially acting as signposts leading the audience through your narrative journey.

Crafting an effective thesis statement requires clarity and precision. This means keeping it concise without sacrificing substance—a tricky balancing act even for public speaking veterans! The payoff though? A well-developed thesis statement provides structure to amplifying your central idea and guiding listeners smoothly from point A to B.

It’s worth noting here: just like every speaker has their own unique style, there are multiple ways of structuring a thesis statement too. But no matter how you shape yours, ensuring it resonates with both your overarching message and audience tastes will help cement its effectiveness within your broader presentation context.

Analyzing the audience to tailor the thesis statement

Audience analysis is a crucial first step for every public speaker. This process involves adapting the message to meet the audience’s needs, a thoughtful approach that considers cultural diversity and ensures clear communication.

Adapting your speech to resonate with your target audience’s interests, level of understanding, attitudes and beliefs can significantly affect its impact.

Crafting an appealing thesis statement hinges on this initial stage of audience analysis. As you analyze your crowd, focus on shaping a specific purpose statement that reflects their preferences yet stays true to the objective of your speech—capturing your main idea in one or two impactful sentences.

This balancing act demands strategy; however, it isn’t impossible. Taking into account varying aspects such as culture and perceptions can help you tailor a well-received thesis statement. A strong handle on these elements allows you to select language and tones best suited for them while also reflecting the subject at hand.

Ultimately, putting yourself in their shoes helps increase message clarity which crucially leads to acceptance of both you as the speaker and your key points – all embodied within the concise presentation of your tailor-made thesis statement.

Brainstorming techniques to generate thesis statement ideas

Leveraging brainstorming techniques to generate robust thesis statement ideas is a power move in public speaking. This process taps into the GAP model, focusing on your speech’s Goals, Audience, and Parameters for seamless target alignment.

Dive into fertile fields of thought and let your creativity flow unhindered like expert David Zarefsky proposes.

Start by zeroing in on potential speech topics then nurture them with details till they blossom into fully-fledged arguments. It’s akin to turning stones into gems for the eye of your specific purpose statement.

Don’t shy away from pushing the envelope – sometimes out-of-the-box suggestions give birth to riveting speeches! Broaden your options if parameters are flexible but remember focus is key when aiming at narrow targets.

The beauty lies not just within topic generation but also formulation of captivating informative or persuasive speech thesis statements; both fruits harvested from a successful brainstorming session.

So flex those idea muscles, encourage intellectual growth and watch as vibrant themes spring forth; you’re one step closer to commanding attention!

Remember: Your thesis statement is the heartbeat of your speech – make it strong using brainstorming techniques and fuel its pulse with evidence-backed substance throughout your presentation.

Narrowing down the thesis statement to a specific topic

Crafting a compelling thesis statement for your speech requires narrowing down a broad topic to a specific focus that can be effectively covered within the given time frame. This step is crucial as it helps you maintain clarity and coherence throughout your presentation.

Start by brainstorming various ideas related to your speech topic and then analyze them critically to identify the most relevant and interesting points to discuss. Consider the specific purpose of your speech and ask yourself what key message you want to convey to your audience.

By narrowing down your thesis statement, you can ensure that you address the most important aspects of your chosen topic, while keeping it manageable and engaging for both you as the speaker and your audience.

Choosing the appropriate language and tone for the thesis statement

Crafting the appropriate language and tone for your thesis statement is a crucial step in developing a compelling speech. Your choice of language and tone can greatly impact how your audience perceives your message and whether they are engaged or not.

When choosing the language for your thesis statement, it’s important to consider the level of formality required for your speech. Are you speaking in a professional setting or a casual gathering? Adjusting your language accordingly will help you connect with your audience on their level and make them feel comfortable.

Additionally, selecting the right tone is essential to convey the purpose of your speech effectively. Are you aiming to inform, persuade, or entertain? Each objective requires a different tone: informative speeches may call for an objective and neutral tone, persuasive speeches might benefit from more assertive language, while entertaining speeches can be lighthearted and humorous.

Remember that clarity is key when crafting your thesis statement’s language. Using concise and straightforward wording will ensure that your main idea is easily understood by everyone in the audience.

By taking these factors into account – considering formality, adapting to objectives, maintaining clarity – you can create a compelling thesis statement that grabs attention from the start and sets the stage for an impactful speech.

Incorporating evidence to support the thesis statement

Incorporating evidence to support the thesis statement is a critical aspect of delivering an effective speech. As public speakers, we understand the importance of backing up our claims with relevant and credible information.

When it comes to incorporating evidence, it’s essential to select facts, examples, and opinions that directly support your thesis statement.

To ensure your evidence is relevant and reliable, consider conducting thorough research on the topic at hand. Look for trustworthy sources such as academic journals, respected publications, or experts in the field.

By choosing solid evidence that aligns with your message, you can enhance your credibility as a speaker.

When presenting your evidence in the speech itself, be sure to keep it concise and clear. Avoid overwhelming your audience with excessive details or data. Instead, focus on selecting key points that strengthen your argument while keeping their attention engaged.

Remember that different types of evidence can be utilized depending on the nature of your speech. You may include statistical data for a persuasive presentation or personal anecdotes for an informative talk.

The choice should reflect what will resonate best with your audience and effectively support your thesis statement.

By incorporating strong evidence into our speeches, we not only bolster our arguments but also build trust with our listeners who recognize us as reliable sources of information. So remember to choose wisely when including supporting material – credibility always matters when making an impact through public speaking.

Avoiding  common mistakes when developing a thesis statement

Crafting an effective thesis statement is vital for public speakers to deliver a compelling and focused speech. To avoid  common mistakes when developing a thesis statement , it is essential to be aware of some pitfalls that can hinder the impact of your message.

One mistake to steer clear of is having an incomplete thesis statement. Ensure that your thesis statement includes all the necessary information without leaving any key elements out. Additionally, avoid wording your thesis statement as a question as this can dilute its potency.

Another mistake to watch out for is making statements of fact without providing evidence or support. While it may seem easy to write about factual information, it’s important to remember that statements need to be proven and backed up with credible sources or examples.

To create a more persuasive argument, avoid using phrases like “I believe” or “I feel.” Instead, take a strong stance in your thesis statement that encourages support from the audience. This will enhance your credibility and make your message more impactful.

By avoiding these common mistakes when crafting your thesis statement, you can develop a clear, engaging, and purposeful one that captivates your audience’s attention and guides the direction of your speech effectively.

Key words: Avoiding common mistakes when developing a thesis statement – Crafting a thesis statement – Effective thesis statements – Public speaking skills – Errors in the thesis statement – Enhancing credibility

Revising the thesis statement to enhance clarity and coherence

Revising the thesis statement is a crucial step in developing a clear and coherent speech. The thesis statement serves as the main idea or argument that guides your entire speech, so it’s important to make sure it effectively communicates your message to the audience.

To enhance clarity and coherence in your thesis statement, start by refining and strengthening it through revision . Take into account any feedback you may have received from others or any new information you’ve gathered since initially developing the statement.

Consider if there are any additional points or evidence that could further support your main idea.

As you revise, focus on clarifying the language and tone of your thesis statement. Choose words that resonate with your audience and clearly convey your point of view. Avoid using technical jargon or overly complicated language that might confuse or alienate listeners.

Another important aspect of revising is ensuring that your thesis statement remains focused on a specific topic. Narrow down broad ideas into more manageable topics that can be explored thoroughly within the scope of your speech.

Lastly, consider incorporating evidence to support your thesis statement. This could include statistics, examples, expert opinions, or personal anecdotes – whatever helps strengthen and validate your main argument.

By carefully revising your thesis statement for clarity and coherence, you’ll ensure that it effectively conveys your message while capturing the attention and understanding of your audience at large.

Testing the thesis statement to ensure it meets the speech’s objectives.

Testing the thesis statement is a crucial step to ensure that it effectively meets the objectives of your speech. By  testing the thesis statement , you can assess its clarity, relevance, and impact on your audience.

One way to test your thesis statement is to consider its purpose and intent. Does it clearly communicate what you want to achieve with your speech? Is it concise and specific enough to guide your content?.

Another important aspect of  testing the thesis statement  is analyzing whether it aligns with the needs and interests of your audience. Consider their background knowledge, values, and expectations.

Will they find the topic engaging? Does the thesis statement address their concerns or provide valuable insights?.

In addition to considering purpose and audience fit, incorporating supporting evidence into your speech is vital for testing the effectiveness of your thesis statement. Ensure that there is relevant material available that supports your claim.

To further enhance clarity and coherence in a tested thesis statement, revise it if necessary based on feedback from others or through self-reflection. This will help refine both language choices and overall effectiveness.

By thoroughly testing your thesis statement throughout these steps, you can confidently develop a clear message for an impactful speech that resonates with your audience’s needs while meeting all stated objectives.

1. What is a thesis statement in public speaking?

A thesis statement in public speaking is a concise and clear sentence that summarizes the main point or argument of a speech. It serves as a roadmap for the audience, guiding them through the speech and helping them understand its purpose.

2. How do I develop an effective thesis statement for a speech?

To develop an effective thesis statement for a speech, start by identifying your topic and determining what specific message you want to convey to your audience. Then, clearly state this message in one or two sentences that capture the main idea of your speech.

3. Why is it important to have a strong thesis statement in public speaking?

Having a strong thesis statement in public speaking helps you stay focused on your main argument throughout the speech and ensures that your audience understands what you are trying to communicate. It also helps establish credibility and authority as you present well-supported points related to your thesis.

4. Can my thesis statement change during my speech preparation?

Yes, it is possible for your thesis statement to evolve or change during the preparation process as you gather more information or refine your ideas. However, it’s important to ensure that any changes align with the overall purpose of your speech and still effectively guide the content and structure of your presentation.

Speechwriting

8 Purpose and Thesis

Speechwriting Essentials

In this chapter . . .

As discussed in the chapter on Speaking Occasion , speechwriting begins with careful analysis of the speech occasion and its given circumstances, leading to the choice of an appropriate topic. As with essay writing, the early work of speechwriting follows familiar steps: brainstorming, research, pre-writing, thesis, and so on.

This chapter focuses on techniques that are unique to speechwriting. As a spoken form, speeches must be clear  about the purpose and main idea or “takeaway.” Planned redundancy means that you will be repeating these elements several times over during the speech.

Furthermore, finding purpose and thesis are essential whether you’re preparing an outline for extemporaneous delivery or a completely written manuscript for presentation. When you know your topic, your general and specific purpose, and your thesis or central idea, you have all the elements you need to write a speech that is focused, clear, and audience friendly.

Recognizing the General Purpose

Speeches have traditionally been grouped into one of three categories according to their primary purpose: 1) to inform, 2) to persuade, or 3) to inspire, honor, or entertain. These broad goals are commonly known as the  general purpose of a speech . Earlier, you learned about the actor’s tool of intention or objectives. The general purpose is like a super-objective; it defines the broadest goal of a speech. These three purposes are not necessarily exclusive to the others. A speech designed to be persuasive can also be informative and entertaining. However, a speech should have one primary goal. That is its general purpose.

Why is it helpful to talk about speeches in such broad terms? Being perfectly clear about what you want your speech to do or make happen for your audience will keep you focused. You can make a clearer distinction between whether you want your audience to leave your speech knowing more (to inform), or  ready to take action (to persuade), or feeling something (to inspire)

It’s okay to use synonyms for these broad categories. Here are some of them:

• To inform could be to explain, to demonstrate, to describe, to teach.
• To persuade could be to convince, to argue, to motivate, to prove.
• To inspire might be to honor, or entertain, to celebrate, to mourn.

In summary, the first question you must ask yourself when starting to prepare a speech is, “Is the primary purpose of my speech to inform, to persuade, or to inspire?”

Articulating Specific Purpose

A specific purpose statement builds upon your general purpose and makes it specific (as the name suggests). For example, if you have been invited to give a speech about how to do something, your general purpose is “to inform.”  Choosing a topic appropriate to that general purpose, you decide to speak about how to protect a personal from cyberattacks. Now you are on your way to identifying a specific purpose.

A good specific purpose statement has three elements: goal, target audience, and content.

If you think about the above as a kind of recipe, then the first two “ingredients” — your goal and your audience — should be simple. Words describing the target audience should be as specific as possible. Instead of “my peers,” you could say, for example, “students in their senior year at my university.”

The third ingredient in this recipe is content, or what we call the topic of your speech. This is where things get a bit difficult. You want your content to be specific and something that you can express succinctly in a sentence. Here are some common problems that speakers make in defining the content, and the fix:

Now you know the “recipe” for a specific purpose statement. It’s made up of  T o, plus an active W ord, a specific  A udience, and clearly stated  C ontent. Remember this formula: T + W + A + C.

A: for a group of new students

C: the term “plagiarism”

Here are some further examples a good specific purpose statement:

• To explain to a group of first-year students how to join a school organization.
• To persuade the members of the Greek society to take a spring break trip in Daytona Beach.
• To motivate my classmates in English 101 to participate in a study abroad program.
• To convince first-year students that they need at least seven hours of sleep per night to do well in their studies.
• To inspire my Church community about the accomplishments of our pastor.

The General and Specific Purpose Statements are writing tools in the sense that they help you, as a speechwriter, clarify your ideas.

Creating a Thesis Statement

Once you are clear about your general purpose and specific purpose, you can turn your attention to crafting a thesis statement. A thesis is the central idea in an essay or a speech. In speechwriting, the thesis or central idea explains the message of the content. It’s the speech’s “takeaway.” A good thesis statement will also reveal and clarify the ideas or assertions you’ll be addressing in your speech (your main points). Consider this example:

General Purpose: To persuade. Specific Purpose: To motivate my classmates in English 101 to participate in a study abroad program. Thesis: A semester-long study abroad experience produces lifelong benefits by teaching you about another culture, developing your language skills, and enhancing your future career prospects.

The difference between a specific purpose statement and a thesis statement is clear in this example. The thesis provides the takeaway (the lifelong benefits of study abroad). It also points to the assertions that will be addressed in the speech. Like the specific purpose statement, the thesis statement is a writing tool. You’ll incorporate it into your speech, usually as part of the introduction and conclusion.

All good expository, rhetorical, and even narrative writing contains a thesis. Many students and even experienced writers struggle with formulating a thesis. We struggle when we attempt to “come up with something” before doing the necessary research and reflection. A thesis only becomes clear through the thinking and writing process. As you develop your speech content, keep asking yourself: What is important here? If the audience can remember only one thing about this topic, what do I want them to remember?

Example #2: General Purpose: To inform Specific Purpose: To demonstrate to my audience the correct method for cleaning a computer keyboard. Central Idea: Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.

Example # 3 General Purpose: To Inform Specific Purpose: To describe how makeup is done for the TV show The Walking Dead . Central Idea: The wildly popular zombie show The Walking Dead achieves incredibly scary and believable makeup effects, and in the next few minutes I will tell you who does it, what they use, and how they do it.

Notice in the examples above that neither the specific purpose nor the central idea ever exceeds one sentence. If your central idea consists of more than one sentence, then you are probably including too much information.

Problems to Avoid

The first problem many students have in writing their specific purpose statement has already been mentioned: specific purpose statements sometimes try to cover far too much and are too broad. For example:

“To explain to my classmates the history of ballet.”

Aside from the fact that this subject may be difficult for everyone in your audience to relate to, it’s enough for a three-hour lecture, maybe even a whole course. You’ll probably find that your first attempt at a specific purpose statement will need refining. These examples are much more specific and much more manageable given the limited amount of time you’ll have.

• To explain to my classmates how ballet came to be performed and studied in the U.S.
• To explain to my classmates the difference between Russian and French ballet.
• To explain to my classmates how ballet originated as an art form in the Renaissance.
• To explain to my classmates the origin of the ballet dancers’ clothing.

The second problem happens when the “communication verb” in the specific purpose does not match the content; for example, persuasive content is paired with “to inform” or “to explain.” Can you find the errors in the following purpose statements?

• To inform my audience why capital punishment is unconstitutional. (This is persuasive. It can’t be informative since it’s taking a side)
• To persuade my audience about the three types of individual retirement accounts. (Even though the purpose statement says “persuade,” it isn’t persuading the audience of anything. It is informative.)
• To inform my classmates that Universal Studios is a better theme park than Six Flags over Georgia. (This is clearly an opinion; hence it is a persuasive speech and not merely informative)

The third problem exists when the content part of the specific purpose statement has two parts. One specific purpose is enough. These examples cover two different topics.

• To explain to my audience how to swing a golf club and choose the best golf shoes.
• To persuade my classmates to be involved in the Special Olympics and vote to fund better classes for the intellectually disabled.

To fix this problem of combined or hybrid purposes, you’ll need to select one of the topics in these examples and speak on that one alone.

The fourth problem with both specific purpose and central idea statements is related to formatting. There are some general guidelines that need to be followed in terms of how you write out these elements of your speech:

• Don’t write either statement as a question.
• Always use complete sentences for central idea statements and infinitive phrases (beginning with “to”) for the specific purpose statement.
• Use concrete language (“I admire Beyoncé for being a talented performer and businesswoman”) and avoid subjective or slang terms (“My speech is about why I think Beyoncé is the bomb”) or jargon and acronyms (“PLA is better than CBE for adult learners.”)

There are also problems to avoid in writing the central idea statement. As mentioned above, remember that:

• The specific purpose and central idea statements are not the same thing, although they are related.
• The central idea statement should be clear and not complicated or wordy; it should “stand out” to the audience. As you practice delivery, you should emphasize it with your voice.
• The central idea statement should not be the first thing you say but should follow the steps of a good introduction as outlined in the next chapters.

You should be aware that all aspects of your speech are constantly going to change as you move toward the moment of giving your speech. The exact wording of your central idea may change, and you can experiment with different versions for effectiveness. However, your specific purpose statement should not change unless there is a good reason to do so. There are many aspects to consider in the seemingly simple task of writing a specific purpose statement and its companion, the central idea statement. Writing good ones at the beginning will save you some trouble later in the speech preparation process.

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

14 Crafting a Thesis Statement

Learning Objectives

• Craft a thesis statement that is clear, concise, and declarative.
• Narrow your topic based on your thesis statement and consider the ways that your main points will support the thesis.

Crafting a Thesis Statement

A  thesis statement  is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write your thesis statement before you even begin conducting research for your speech. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know, clearly and concisely, what you are going to talk about. A strong thesis statement will allow your reader to understand the central message of your speech. You will want to be as specific as possible. A thesis statement for informative speaking should be a declarative statement that is clear and concise; it will tell the audience what to expect in your speech. For persuasive speaking, a thesis statement should have a narrow focus and should be arguable, there must be an argument to explore within the speech. The exploration piece will come with research, but we will discuss that in the main points. For now, you will need to consider your specific purpose and how this relates directly to what you want to tell this audience. Remember, no matter if your general purpose is to inform or persuade, your thesis will be a declarative statement that reflects your purpose.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement. A thesis statement is related to the general and specific purposes of a speech.

Once you have chosen your topic and determined your purpose, you will need to make sure your topic is narrow. One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to seven-minute speech. While five to seven minutes may sound like a long time for new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.

Is your speech topic a broad overgeneralization of a topic?

Overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”

Is your speech’s topic one clear topic or multiple topics?

A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and Women’s Equal Rights Amendment should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: Ratifying the Women’s Equal Rights Amendment as equal citizens under the United States law would protect women by requiring state and federal law to engage in equitable freedoms among the sexes.

Does the topic have direction?

If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good public speaker.

Put Your Topic into a Declarative Sentence

You wrote your general and specific purpose. Use this information to guide your thesis statement. If you wrote a clear purpose, it will be easy to turn this into a declarative statement.

General purpose: To inform

Specific purpose: To inform my audience about the lyricism of former President Barack Obama’s presentation skills.

Your thesis statement needs to be a declarative statement. This means it needs to actually state something. If a speaker says, “I am going to talk to you about the effects of social media,” this tells you nothing about the speech content. Are the effects positive? Are they negative? Are they both? We don’t know. This sentence is an announcement, not a thesis statement. A declarative statement clearly states the message of your speech.

For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Or you could state, “Socal media has both positive and negative effects on users.”

Adding your Argument, Viewpoint, or Opinion

If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement, we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin demonstrates exceptional use of rhetorical strategies. 

On the other hand, if your topic is persuasive, you want to make sure that your argument, viewpoint, or opinion is clearly indicated within the thesis statement. If you are going to argue that Barack Obama is a great speaker, then you should set up this argument within your thesis statement.

For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.

Thesis Checklist

Once you have written a first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times prior to delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction, and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown below.

Preview of Speech

The preview, as stated in the introduction portion of our readings, reminds us that we will need to let the audience know what the main points in our speech will be. You will want to follow the thesis with the preview of your speech. Your preview will allow the audience to follow your main points in a sequential manner. Spoiler alert: The preview when stated out loud will remind you of main point 1, main point 2, and main point 3 (etc. if you have more or less main points). It is a built in memory card!

For Future Reference | How to organize this in an outline |

Introduction

Attention Getter: Background information: Credibility: Thesis: Preview:

Key Takeaways

Introductions are foundational to an effective public speech.

• A thesis statement is instrumental to a speech that is well-developed and supported.
• Be sure that you are spending enough time brainstorming strong attention getters and considering your audience’s goal(s) for the introduction.
• A strong thesis will allow you to follow a roadmap throughout the rest of your speech: it is worth spending the extra time to ensure you have a strong thesis statement.

Stand up, Speak out  by University of Minnesota is licensed under a  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Writing Center

Thesis statements, formulating a working thesis.

• Define: Explain a complex term’s meaning. Select words with disputed definitions or words that lend themselves to extended, thoughtful definition, such as “life” or “intelligence.”
• Classify: Explain a topic by categorizing it with like items. Athletes can be placed in the same category as dancers because of their training; plagiarism can be categorized as fraud.
• Compare/Contrast: Illustrate the similarities or differences between set topics, or introduce an outside idea to illuminate a difficult concept. Metaphors can be a powerful method for exploring or explaining. The circulatory system can be compared to geographical structure: it is like rivers but unlike lakes.
• Cause: Consider the cause or root of something. Was a car accident simply driver error? Or was it caused by fatigue? What about our society causes so many people to fall asleep behind the wheel? Do we live in a culture where exhaustion is promoted? Why?
• Effect: Discuss the effects of something. If obesity leads to disease, what does this suggest about policy, laws, or education? How can we avoid bad effects and replicate good ones?
• Evaluate: Determine whether something is good or bad, desirable or undesirable, ethical or unethical, effective or ineffective, etc. Or is it is somewhere in-between?
• Propose: Suggest a necessary action to take, or a solution for a problem.

Types of Thesis Statements

Thesis placement, thesis checklist.

• Specific and precise. “Vouchers are important to schools” is too vague to be useful.
• Arguable. “The Civil War was a crucial event in U.S. history” is too obvious to make a solid thesis.
• The right “size” for the assignment. “The American civil war is the defining event in our country’s history” is arguable, but probably too big to cover in a two-page paper.
• Suited to the assignment. Read back over the assignment prompt to make sure your thesis (and paper as a whole) address the right issue.
• Supported by the content of your paper. Read back over your supporting paragraphs and make sure they demonstrate what your thesis is arguing. If the paper has veered in an unexpected direction during the course of your writing process, revise your thesis to fit your evidence. It may help to write a summary sentence for each key piece of support and then compare those to your thesis statement.

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4 Topic, Purpose, and Thesis

Learning objectives.

• Differentiate among the three types of general speech purposes.
• Understand the four primary constraints of topic selection.
• Demonstrate an understanding of how a topic is narrowed from a broad subject area to a manageable specific purpose.
• Integrate the seven tips for creating specific purposes.
• Understand how to develop a strong thesis and assess thesis statements.

In the 2004 Tony Award-winning musical Avenue Q , the lead character sings a song about finding his purpose in life: “I don’t know how I know, but I’m gonna find my purpose. I don’t know where I’m gonna look, but I’m gonna find my purpose.” Although the song is about life in general, the lyrics are also appropriate when thinking about the purpose of your speech. You may know that you have been assigned to deliver a speech, but finding a purpose and topic seems like a formidable task. You may be asking yourself questions like, “What if the topic I pick is too common?”; “What if no one is interested in my topic?”; “What if my topic is too huge to cover in a three- to five-minute speech?”; or many others.

Finding a speech’s purpose and topic isn’t as complex or difficult as you might believe. This may be hard to accept right now but trust us. After you read this chapter, you’ll understand how to go about finding interesting topics for a variety of different types of speeches. In this chapter, we are going to explain how to identify the general purpose of a speech. We will also discuss how to select a topic, what to do if you’re just drawing a blank, and four basic questions you should ask yourself about the speech topic you ultimately select. Finally, we will explain how to use your general purpose and your chosen topic to develop the specific purpose and thesis of your speech.

General Purpose

What do you think of when you hear the word “purpose”? Technically speaking, a purpose is why something exists, how we use an object, or why we make something. For the purposes of public speaking, all three can be applied. For example, when we talk about a speech’s purpose, we can question why a specific speech was given, how we are supposed to use the information within a speech, and why we are personally creating a speech. For this specific chapter, we are more interested in that last aspect of the definition of the word “purpose”: why we give speeches.

Ever since scholars started writing about public speaking as a distinct phenomenon, there have been a range of different systems created to classify the types of speeches people may give. Aristotle talked about three speech purposes: deliberative (political speech), forensic (courtroom speech), and epideictic (speech of praise or blame). Cicero also talked about three purposes: judicial (courtroom speech), deliberative (political speech), and demonstrative (ceremonial speech—similar to Aristotle’s epideictic). A little more recently, St. Augustine of Hippo also wrote about three specific speech purposes: to teach (provide people with information), to delight (entertain people or show people false ideas), and to sway (persuade people to a religious ideology). All these systems of identifying public speeches have been attempts at helping people determine the general purpose of their speech. A general purpose refers to the broad goal of creating and delivering a speech.

These typologies or classification systems of public speeches serve to demonstrate that general speech purposes have remained pretty consistent throughout the history of public speaking. Modern public speaking scholars typically use a classification system for three general purposes: to inform, to persuade, and to entertain.

A general purpose refers to the broad goal of creating and delivering a speech.

The first general purpose that some people have for giving speeches is to inform. Simply put, informative speaking is about helping audience members acquire information that they do not already possess. Audience members can then use this information to understand something (e.g. a speech on a new technology or a speech on an issue of community concern) or to perform a new task or improve their skills (e.g. a speech on how to swing a golf club or a speech on how to assemble a layer cake). The most important characteristic of informative topics is that the goal is to gain knowledge. Notice that the goal is not to encourage people to use that knowledge in any specific way. When a speaker starts encouraging people to use knowledge in a specific way, they are no longer informing but instead persuading.

Informative speaking is about helping audience members acquire information that they do not already possess.

Let’s look at a real example of how an individual can accidentally go from informing to persuading. Let’s say you are assigned to inform an audience about a new vaccination program. In an informative speech, the purpose of the speech is to explain to your audience what the program is and how it works. If, however, you start encouraging your audience to participate in the vaccination program, you are no longer informing them about the program but instead persuading them to become involved in the program. One of the most common mistakes new public speaking students make is to blur the line between informing and persuading.

Why We Share Knowledge

Knowledge sharing is the process of delivering information, skills, or expertise in some form to people who could benefit from it. Every year, millions of people attend some kind of knowledge sharing conference or convention in hopes of learning new information or skills that will help them in their personal or professional lives (Atwood, 2009).

People are motivated to share their knowledge with other people for a variety of reasons (Hendriks, 1999). For some, the personal sense of achievement or responsibility drives them to share their knowledge (internal motivational factors). Others are compelled to share knowledge because of the desire for recognition or the possibility of job enhancement (external motivational factors). Knowledge sharing is an integral part of every society, so learning how to deliver informative speeches is a valuable skill.

Knowledge sharing is the process of delivering information, skills, or expertise in some form to people who could benefit from it.

Common Types of Informative Topics

O’Hair, Stewart, and Rubenstein identified six general types of informative speech topics: objects, people, events, concepts, processes, and issues (O’Hair, et al., 2007). The first type of informative speech relates to objects, which can include how objects are designed, how they function, and what they mean. For example, a student of one of our coauthors gave a speech on the design of corsets, using a mannequin to demonstrate how corsets were placed on women and the amount of force necessary to lace one up.

The second type of informative speech focuses on people. People-based speeches tend to be biography-oriented. Such topics could include recounting an individual’s achievements and explaining why he or she is important in history. Some speakers, who are famous themselves, will focus on their own lives and how various events shaped who they ultimately became. Dottie Walters noted as being the first female in the United States to run an advertising agency. In addition to her work in advertising, Dottie also spent a great deal of time as a professional speaker. She often would tell the story about her early years in advertising when she would push around a stroller with her daughter inside as she went from business to business trying to generate interest in her copywriting abilities. You don’t have to be famous, however, to give a people-based speech. Instead, you could inform your audience about a historical or contemporary hero whose achievements are not widely known.

The third type of informative speech involves explaining the significance of specific events, either historical or contemporary. For example, you could deliver a speech on a particular battle of World War II or a specific presidential administration. If you’re a history buff, event-oriented speeches may be right up your alley. There are countless historical events that many people aren’t familiar with and would find interesting. You could also inform your audience about a more recent or contemporary event. Some examples include concerts, plays, and arts festivals; athletic competitions; and natural phenomena, such as storms, eclipses, and earthquakes. The point is to make sure that an informative speech is talking about the event (who, what, when, where, and why) and not attempting to persuade people to pass judgment upon the event or its effects.

The fourth type of informative speech involves concepts, or “abstract and difficult ideas or theories” (O’Hair, et al., 2007). For example, if you want to explain a specific communication theory, E. M. Griffin provides an excellent list of communication theories on his website , http://www.afirstlook.com/main.cfm/theory_list . Whether you want to discuss theories related to business, sociology, psychology, religion, politics, art, or any other major area of study, this type of speech can be very useful in helping people to understand complex ideas.

The fifth type of informative speech involves processes. The process speech can be divided into two unique types: how-it-functions and how-to-do. The first type of process speech helps audience members understand how a specific object or system works. For example, you could explain how a bill becomes a law in the United States. There is a very specific set of steps that a bill must go through before it becomes a law, so there is a very clear process that could be explained to an audience. The how-to-do speech, on the other hand, is designed to help people come to an end result of some kind. For example, you could give a speech on how to quilt, how to change a tire, how to write a résumé, and millions of other how-to oriented topics. In our experience, the how-to speech is probably the most commonly delivered informative speech in public speaking classes.

The final type of informative speech involves issues, or “problems or matters of dispute” (O’Hair, et al., 2007). This informative speech topic is probably the most difficult for novice public speakers because it requires walking a fine line between informing and persuading. If you attempt to deliver this type of speech, remember the goal is to be balanced when discussing both sides of the issue. To see an example of how you can take a very divisive topic and make it informative, check out the series Point/Counterpoint published by Chelsea House, http://chelseahouse.infobasepublishing.com . This series of books covers everything from the pros and cons of blogging to whether the United States should have mandatory military service.

Sample: Jessy Ohl’s Informative Speech

The following text represents an informative speech prepared and delivered by an undergraduate student named Jessy Ohl. While this speech is written out as a text for purposes of analysis, in your public speaking course, you will most likely be assigned to speak from an outline or notes, not a fully written script. As you read through this sample speech, notice how Ms. Ohl uses informative strategies to present the information without trying to persuade her audience.

In 1977, a young missionary named Daniel Everett traveled deep into the jungles of Brazil to spread the word of God. However, he soon found himself working to translate the language of a remote tribe that would ultimately change his faith, lead to a new profession, and pit him in an intellectual fistfight with the world-famous linguist Noam Chomsky. As New Scientist Magazine of January 2008 explains, Everett’s research on a small group of 350 people called the Pirahã tribe has revealed a language that has experts and intellectuals deeply disturbed. While all languages are unique, experts like Noam Chomsky have argued that they all have universal similarities, such as counting, that are hard-wired into the human brain. So as National Public Radio reported on April 8, 2007, without the ability to count, conceptualize time or abstraction, or create syntax, the Pirahã have a language that by all accounts shouldn’t exist. Daniel Everett is now a professor of linguistics at Illinois State University, and he has created controversy by calling for a complete reevaluation of all linguistic theory in light of the Pirahã. Exploration of the Pirahã could bring further insight into the understanding of how people communicate and even, perhaps, what it means to be human. Which is why we must: first, examine the unique culture of the Pirahã; second, explore what makes their language so surprising; and finally, discover the implications the Pirahã have for the way we look at language and humanity. Taking a closer look at the tribe’s culture, we can identify two key components of Pirahã culture that help mold language: first, isolation; and second, emphasis on reality. First, while globalization has reached nearly every corner of the earth, it has not been able to penetrate the Pirahã natives in the slightest. As Dr. Everett told the New Yorker of April 16, 2007, no group in history has resisted change like the Pirahã. “They reject everything from outside their world” as unnecessary and silly. Distaste for all things foreign is the reason why the people have rejected technology, farming, religion, and even artwork. The lack of artwork illustrates the second vital part of Pirahã culture: an emphasis on reality. According to the India Statesman of May 22, 2006, all Pirahã understanding is based around the concept of personal experience. If something cannot be felt, touched, or experienced directly then to them, it doesn’t exist, essentially eliminating the existence of abstract thought. Since art is often a representation of reality, it has no value among the people. During his work as a missionary, Everett was amazed to find that the natives had no interest in the story of Jesus once they found out that he was dead. The Pirahã psyche is so focused on the present that the people have no collective memory, history, written documents, or creation myths. They are unable to even remember the names of dead grandparents because once something or someone cannot be experienced, they are no longer important. Since his days as a missionary, Everett remains the only Western professor able to translate Pirahã. His research has discovered many things missing with the language: words for time, direction, and color. But more importantly, Pirahã also lacks three characteristics previously thought to be essential to all languages: complexity, counting, and recursion. First, the Pirahã language seems incredibly simple. Now, this isn’t meant to imply that the people are uncivilized or stupid, but instead, they are minimalist. As I mentioned earlier, they only talk in terms of direct experience. The London Times of January 13, 2007, notes that with only eight consonants and three vowels, speakers rely on the use of tone, pitch, and humming to communicate. In fact, Pirahã almost sounds more like song than speech.

Second, Noam Chomsky’s famous universal grammar theory includes the observation that every language has a means of counting. However, as reported in the June 2007 issue of Prospect Magazine , the Pirahã only have words for “one, two, and MANY.” This demonstrates the Pirahã’s inability to conceptualize a difference between three and five or three and a thousand. Dr. Everett spent six months attempting to teach even a single Pirahã person to count to ten, but his efforts were in vain, as tribal members considered the new numbers and attempts at math “childish.” Third, and the biggest surprise for researchers, is the Pirahã’s apparent lack of recursion. Recursion is the ability to link several thoughts together. It is characterized in Christine Kenneally’s 2007 book, The Search for the Origins of Language , as the fundamental principle of all language and the source of limitless expression. Pirahã is unique since the language does not have any conjunctions or linking words. Recursion is so vital for expression that the Chicago Tribune of June 11, 2007, reports that a language without recursion is like disproving gravity. Although the Pirahã don’t care what the outside world thinks of them, their language and world view has certainly ruffled feathers. And while civilization hasn’t been able to infiltrate the Pirahã, it may ultimately be the Pirahã that teaches civilization a thing or two, which brings us to implications on the communicative, philosophical, and cultural levels. By examining the culture, language, and implications of the Pirahã tribe we are able to see how this small Brazilian village could shift the way that we think and talk about the world. Daniel Everett’s research hasn’t made him more popular with his colleagues. But his findings do show that more critical research is needed to make sure that our understanding of language is not lost in translation.

To Persuade

The second general purpose people can have for speaking is to persuade. In persuasive speaking , we attempt to get listeners to embrace a point of view or to adopt a behavior that they would not have done otherwise. A persuasive speech is distinguished from an informative speech by the fact that it includes a call for action for the audience to make some change in their behavior or thinking.

Why We Persuade

The reasons behind persuasive speaking fall into two main categories, which we will call “pure persuasion” and “manipulative persuasion.” Pure persuasion occurs when a speaker urges listeners to engage in a specific behavior or change a point of view because the speaker truly believes that the change is in the best interest of the audience members. For example, you may decide to give a speech on the importance of practicing good oral hygiene because you genuinely believe that oral hygiene is essential and that bad oral hygiene can lead to a range of physical, social, and psychological problems. In this case, the speaker has no ulterior or hidden motive (e.g. you are not a toothpaste salesperson).

Manipulative persuasion occurs when a speaker urges listeners to engage in a specific behavior or change a point of view by misleading them, often to fulfill an ulterior motive beyond the face value of the persuasive attempt. We call this form of persuasion manipulative because the speaker is not being honest about the real purpose of attempting to persuade the audience. Ultimately, this form of persuasion is perceived as profoundly dishonest when audience members discover the ulterior motive. For example, suppose a physician who also owns a large amount of stock in a pharmaceutical company is asked to speak before a group of other physicians about a specific disease. Instead of informing the group about the illness, the doctor spends the bulk of his time attempting to persuade the audience that the drug his company manufactures is the best treatment for that specific disease.

Obviously, the critical question for persuasion is the speaker’s intent. Is the speaker attempting to persuade the audience because of a sincere belief in the benefits of a certain behavior or point of view? Or is the speaker using all possible means—including distorting the truth—to persuade the audience because they will derive personal benefits from their adopting a specific behavior or point of view? Unless your speech assignment calls explicitly for a speech of manipulative persuasion, the usual (and ethical) understanding of a “persuasive speech” assignment is that you should use the pure form of persuasion.

Persuasive speaking attempts to get listeners to embrace a point of view or to adopt a behavior that they would not have done otherwise.

Pure persuasion occurs when a speaker urges listeners to engage in a specific behavior or change a point of view because the speaker truly believes that the change is in the best interest of the audience members.

Manipulative persuasion occurs when a speaker urges listeners to engage in a specific behavior or change a point of view by misleading them, often to fulfill an ulterior motive beyond the face value of the persuasive attempt.

Persuasion: Behavior versus Attitudes, Values, and Beliefs

Persuasion can address behaviors, observable actions on the part of listeners, and it can also address intangible thought processes in the form of attitudes, values, and beliefs.

When the speaker attempts to persuade an audience to change their behavior , or observable actions on the part of listeners. We can often observe and even measure how successful the persuasion was. For example, after a speech attempting to persuade the audience to donate money to a charity, the charity can measure how many donations were received. The following is a short list of various behavior-oriented persuasive speeches we’ve seen in our own classes: washing one’s hands frequently and using hand sanitizer, adapting one’s driving habits to improve gas mileage, using open-source software, or drinking one soft drink or soda over another. In all these cases, the goal is to make a change in the basic behavior of audience members.

The second type of persuasive topic involves a change in attitudes, values, or beliefs. An attitude is defined as an individual’s general predisposition toward something as being good or bad, right or wrong, negative or positive. If you believe that dress codes on college campuses are a good idea, you want to give a speech persuading others to adopt a positive attitude toward campus dress codes.

A speaker can also attempt to persuade listeners to change some value they hold. Value refers to an individual’s perception of the usefulness, importance, or worth of something. We can value a college education, we can value technology, and we can value freedom. Values, as a general concept, are relatively ambiguous and tend to be very lofty ideas. Ultimately, what we value in life motivates us to engage in a range of behaviors. For example, if you value protecting the environment, you may recycle more of your trash than someone who does not hold this value. If you value family history and heritage, you may be more motivated to spend time with your older relatives and ask them about their early lives than someone who does not hold this value.

Lastly, a speaker can attempt to persuade people to change their personal beliefs. Personal b eliefs are propositions or positions that an individual holds as true or false without positive knowledge or proof. Typically, beliefs are divided into two basic categories: core and dispositional. Core beliefs are beliefs that people have actively engaged in and created over the course of their lives (e.g. belief in a higher power, belief in extraterrestrial life forms). Dispositional beliefs , on the other hand, are beliefs that people have not actively engaged in; they are judgments based on related subjects, which people make when they encounter a proposition. Imagine, for example, that you were asked the question, “Can gorillas speak English?” While you may never have met a gorilla or even seen one in person, you can make instant judgments about your understanding of gorillas and fairly certainly say whether you believe that gorillas can speak English.

When it comes to persuading people to alter beliefs, persuading audiences to change core beliefs is more difficult than persuading audiences to alter dispositional beliefs. If you find a topic related to dispositional beliefs, using your speech to help listeners alter their processing of the belief is a realistic possibility. But as a novice public speaker, you are probably best advised to avoid core beliefs. Although core beliefs often appear to be more exciting and interesting than dispositional ones, you are very unlikely to alter anyone’s core beliefs in a five- to ten-minute classroom speech.

Attitude is defined as an individual’s general predisposition toward something as being good or bad, right or wrong, negative or positive.

Value refers to an individual’s perception of the usefulness, importance, or worth of something.

Core beliefs are beliefs that people have actively engaged in and created over the course of their lives (e.g. belief in a higher power, belief in extraterrestrial life forms).

Dispositional beliefs are beliefs that people have not actively engaged in; they are judgments based on related subjects, which people make when they encounter a proposition.

Sample: Jessy Ohl’s Persuasive Speech

The following speech was written and delivered by an undergraduate student named Jessy Ohl. As with our earlier example, while this speech is written out as a text for purposes of analysis, in your public speaking course, you will most likely be assigned to speak from an outline or notes, not a fully written script.

Take a few minutes and compare this persuasive speech to the informative speech Ms. Ohl presented earlier in this chapter. What similarities do you see? What differences do you see? Does this speech seek to change the audience’s behavior? Attitudes? Values? Dispositional or core beliefs? Where in the speech do you see one or more calls for action?

With a declining population of around 6,000, my home town of Denison, Iowa, was on the brink of extinction when a new industry rolled in bringing jobs and revenue. However, as the Canadian Globe and Mail of July 23, 2007, reports, the industry that saved Denison may ultimately lead to its demise. Denison is one of 110 communities across the country to be revolutionized by the production of corn ethanol. Ethanol is a high-powered alcohol, derived from plant matter, that can be used like gasoline. According to the Omaha World Herald of January 8, 2008, our reliance on foreign oil combined with global warming concerns have many holding corn ethanol as our best energy solution. But despite the good intentions of helping farmers and lowering oil consumption, corn ethanol is filled with empty promises. In fact, The Des Moines Register of March 1, 2008, concludes that when ethanol is made from corn, all of its environmental and economic benefits disappear. With oil prices at 100 dollars per barrel, our nation is in an energy crisis, and luckily, the production of ethanol can be a major help for both farmers and consumers, if done correctly. Unfortunately, the way we make ethanol—over 95% from corn—is anything but correct. Although hailed as a magic bullet, corn ethanol could be the worst agricultural catastrophe since the Dust Bowl. The serious political, environmental, and even moral implications demand that we critically rethink this so-called yellow miracle by: first, examining the problems created by corn ethanol; second, exploring why corn ethanol has gained such power; and finally, discovering solutions to prevent a corn ethanol disaster. Now, if you have heard anything about the problems of corn ethanol, it probably dealt with efficiency. As the Christian Science Monitor of November 15, 2007, notes, it takes a gallon of gasoline or more to make a gallon of ethanol. And while this is an important concern, efficiency is the least of our worries. Turning this crop into fuel creates two major problems for our society: first, environmental degradation; and second, acceleration of global famine. First, corn ethanol damages the environment as much as, if not more than, fossil fuels. The journal Ethanol and Bio-diesel News of September 2007 asserts that the production of corn ethanol is pushing natural resources to the breaking point. Since the Dust Bowl, traditional farming practices have required farmers to “rotate” crops. But with corn ethanol being so profitable, understandably, farmers have stopped rotating crops, leading to soil erosion, deforestation, and fertilizer runoff—making our soil less fertile and more toxic. And the story only gets worse once the ethanol is manufactured. According to National Public Radio’s Talk of the Nation of February 10, 2008, corn ethanol emits more carbon monoxide and twice the amount of carcinogens into the air as traditional gasoline. The second problem created from corn ethanol is the acceleration of global famine. According to the US Grains Council, last year, 27 million tons of corn, traditionally used as food, was turned into ethanol, drastically increasing food prices. The March 7, 2007, issue of The Wall Street Journal explains that lower supplies of corn needed for necessities such as farm feed, corn oil, and corn syrup have increased our food costs in everything from milk to bread, eggs, and even beer as much as 25 percent. The St. Louis Post Dispatch of April 12, 2007, reports that the amount of corn used to fill one tank of gas could feed one person for an entire year. In October, Global protests over corn ethanol lead the United Nations to call its production “a crime against humanity.” If you weren’t aware of the environmental or moral impacts of corn ethanol, you’re not alone. The Financial Times of May 27, 2007, reports that the narrative surrounding corn ethanol as a homegrown fuel is so desirable that critical thinking is understandably almost nonexistent. To start thinking critically about corn ethanol, we need to examine solutions on both the federal and personal levels. First, at the federal level, our government must end the ridiculously high subsidies surrounding corn ethanol. On June 24, 2007, The Washington Post predicted that subsidies on corn ethanol would cost the federal government an extra 131 billion dollars by 2010. This isn’t to say that the federal government should abandon small farmers. Instead, let’s take the excitement around alternative fuels and direct it toward the right kinds of ethanol. The Economist of June 2, 2007, reports that other materials such as switch grass and wood chips can be used instead of corn. And on July 6, 2011, The New York Times reported on ethanol made from corn cobs, leaves, and husks, which leaves the corn kernels to be used as food. The government could use the money paid in subsidies to support this kind of responsible production of ethanol. The point is that ethanol done right can honestly help with energy independence. On the personal level, we have all participated in the most important step, which is being knowledgeable about the true face of corn ethanol. However, with big business and Washington proclaiming corn ethanol’s greatness, we need to spread the word. So please, talk to friends and family about corn ethanol while there is still time. To make this easier, visit my website, at http://www.responsibleethanol.com . Here you will find informational materials, links to your congressional representatives, and ways to invest in switch grass and wood ethanol. Today, we examined the problems of corn ethanol in America and discovered solutions to make sure that our need for energy reform doesn’t sacrifice our morality. Iowa is turning so much corn into ethanol that soon the state will have to import corn to eat. And while my hometown of Denison has gained much from corn ethanol, we all have much more to lose from it.

To Entertain

The final general purpose people can have for public speaking is to entertain. Whereas informative and persuasive speech making is focused on the end result of the speech process, entertainment speaking focuses on the theme and occasion of the speech. An entertaining speech can be either informative or persuasive at its root, but the context or theme of the speech requires speakers to think about the speech primarily in terms of audience enjoyment.

Why We Entertain

Entertaining speeches are very common in everyday life. The fundamental goal of an entertaining speech is audience enjoyment, which can come in a variety of forms. Entertaining speeches can be funny or serious. Overall, entertaining speeches are not designed to give an audience a deep understanding of life but instead to function as a way to divert an audience from their day-to-day lives for a short period of time. This is not to say that an entertaining speech cannot have real content that is highly informative or persuasive, but its goal is primarily about the entertaining aspects of the speech and not focused on the informative or persuasive quality of the speech.

Common Forms of Entertainment Topics

There are three basic types of entertaining speeches: the after-dinner speech, the ceremonial speech, and the inspirational speech. The after-dinner speaking is a form of speaking where a speaker takes a serious speech topic (either informative or persuasive) and injects a level of humor into the speech to make it entertaining. Some novice speakers will attempt to turn an after-dinner speech into a stand-up comedy routine, which doesn’t have the same focus (Roye, 2010). After-dinner speeches are first and foremost speeches.

A ceremonial speech is a type of entertaining speech where the specific context of the speech is the driving force of the speech. Common types of ceremonial speeches include introductions, toasts, and eulogies. In each of these cases, there are specific events that drive the speech. Maybe you’re introducing an individual who is about to receive an award, giving a toast at your best friend’s wedding, or delivering the eulogy at a relative’s funeral. In each of these cases, the speech and the purpose of the speech is determined by the context of the event and not by the desire to inform or persuade.

The final type of entertaining speech, an inspirational speech , is one where the speaker’s primary goal is to inspire her or his audience. Inspirational speeches are based on emotions with the goal to motivate listeners to alter their lives in some significant way. Florence Littauer, a famous professional speaker, delivers an emotionally charged speech titled “ Silver Boxes .” In the speech, Mrs. Littauer demonstrates how people can use positive comments to encourage others in their daily lives. The title comes from a story she tells at the beginning of the speech where she was teaching a group of children about using positive speech, and one of the children defined positive speech as giving people little silver boxes with bows on top ( http://server.firefighters.org/catalog/2009/45699.mp3 ).

Entertainment speaking is a speech for audience enjoyment.

After-dinner speaking is a form of speaking where a speaker takes a serious speech topic (either informative or persuasive) and injects a level of humor into the speech to make it entertaining.

A ceremonial speech is a type of entertaining speech where the specific context of the speech is the driving force of the speech.

An inspirational speech is one where the speaker’s primary goal is to inspire her or his audience.

Sample: Adam Fink’s Entertainment Speech

The following speech, by an undergraduate student named Adam Fink, is an entertainment speech. Specifically, this speech is a ceremonial speech given at Mr. Fink’s graduation. As with our earlier examples, while this speech is written out as a text for purposes of analysis, in your public speaking course you will most likely be assigned to speak from an outline or notes, not a fully written script. Notice that the tenor of this speech is persuasive, but it persuades in a more inspiring way than just building and proving an argument.

Good evening! I’ve spent the last few months looking over commencement speeches on YouTube. The most notable ones had eight things in common. They reflected on the past, pondered about the future. They encouraged the honorees. They all included some sort of personal story and application. They made people laugh at least fifteen times. They referred to the university as the finest university in the nation or world, and last but not least they all greeted the people in attendance. I’ll begin by doing so now. President Holst, thank you for coming. Faculty members and staff, salutations to you all. Distinguished guests, we are happy to have you. Family members and friends, we could not be here without you. Finally, ladies and gentlemen of the class of 2009, welcome to your commencement day here at Concordia University, Saint Paul, this, the finest university in the galaxy, nay, universe. Really, it’s right up there with South Harlem Institute of Technology, the School of Hard Knocks, and Harvard. Check and check! Graduates, we are not here to watch as our siblings, our parents, friends, or other family walk across this stage. We are here because today is our graduation day. I am going to go off on a tangent for a little bit. Over the past umpteen years, I have seen my fair share of graduations and ceremonies. In fact, I remember getting dragged along to my older brothers’ and sisters’ graduations, all 8,000 of them—at least it seems like there were that many now. Seriously, I have more family members than friends. I remember sitting here in these very seats, intently listening to the president and other distinguished guests speak, again saying welcome and thank you for coming. Each year, I got a little bit better at staying awake throughout the entire ceremony. Every time I would come up with something new to keep myself awake, daydreams, pinching my arms, or pulling leg hair; I was a very creative individual. I am proud to say that I have been awake for the entirety of this ceremony. I would like to personally thank my classmates and colleagues sitting around me for slapping me every time I even thought about dozing off. Personal story, check—and now, application! Graduates, don’t sleep through life. If you need a close friend or colleague to keep you awake, ask. Don’t get bored with life. In the words of one of my mentors, the Australian film director, screen writer, and producer Baz Luhrman, “Do one thing every day that scares you.” Keep yourself on your toes. Stay occupied but leave room for relaxation; embrace your hobbies. Don’t get stuck in a job you hate. I am sure many of you have seen the “Did You Know?” film on YouTube. The film montages hundreds of statistics together, laying down the ground work to tell viewers that we are approaching a crossroad. The way we live is about to change dramatically. We are living in exponential times. It’s a good thing that we are exponential people.

We are at a crossing point here, now. Each of us is graduating; we are preparing to leave this place we have called home for the past few years. It’s time to move on and flourish. But let’s not leave this place for good. Let us walk away with happy memories. We have been fortunate enough to see more change in our time here than most alumni see at their alma mater in a lifetime. We have seen the destruction of Centennial, Minnesota, and Walther. Ladies, it might not mean a lot to you, but gentlemen, we had some good times there. We have seen the building and completion of the new Residence Life Center. We now see the beginnings of our very own stadium. We have seen enough offices and departments move to last any business a lifetime. Let us remember these things, the flooding of the knoll, Ultimate Frisbee beginning at ten o’clock at night, and two back-to-back Volleyball National Championship teams, with one of those championship games held where you are sitting now. I encourage all of you to walk out of this place with flashes of the old times flickering through your brains. Reflection, check! Honorees, in the words of Michael Scott, only slightly altered, “They have no idea how high [we] can fly.” Right now you are surrounded by future politicians, film critics, producers, directors, actors, actresses, church workers, artists, the teachers of tomorrow, musicians, people who will change the world. We are all held together right here and now, by a common bond of unity. We are one graduating class. In one of his speeches this year, President Barack Obama said, “Generations of Americans have connected their stories to the larger American story through service and helped move our country forward. We need that service now.” He is right. America needs selfless acts of service. Hebrews 10:23–25 reads, “Let us hold unswervingly to the hope we profess, for he who promised is faithful. And let us consider how we may spur one another on toward love and good deeds. Let us not give up meeting together, as some are in the habit of doing, but let us encourage one another—and all the more as you see the Day approaching.” Let us not leave this place as enemies but rather as friends and companions. Let us come back next fall for our first reunion, the Zero Class Reunion hosted by the wonderful and amazing workers in the alumni department. Let us go and make disciples of all nations, guided by His Word. Let us spread God’s peace, joy, and love through service to others. Congratulations, graduates! I hope to see you next homecoming. Encouragement, check!

Selecting a Topic

Wonderlane – Fork in the road, decision tree – CC BY 2.0.

One of the most common stumbling blocks for novice public speakers is selecting their first speech topic. Generally, your public speaking instructor will provide you with some fairly specific parameters to make this a little easier. You may be assigned to tell about an event that has shaped your life or to demonstrate how to do something. Whatever your parameters, at some point you as the speaker will need to settle on a specific topic. In this section, we’re going to look at some common constraints of public speaking, picking a broad topic area, and narrowing your topic.

Common Constraints of Public Speaking

When we use the word “constraint” with regard to public speaking, we are referring to any limitation or restriction you may have as a speaker. Whether in a classroom situation or the boardroom, speakers are typically given specific instructions that they must follow. These instructions constrain the speaker and limit what the speaker can say. For example, in the professional world of public speaking, speakers are often hired to speak about a specific topic (e.g. time management, customer satisfaction, or entrepreneurship). In the workplace, a supervisor may assign a subordinate to present certain information in a meeting. In these kinds of situations, when a speaker is hired or assigned to talk about a specific topic, they cannot decide to talk about something else.

Furthermore, the speaker may have been asked to speak for an hour, only to show up and find out that the event is running behind schedule, so the speech must now be made in only thirty minutes. Having prepared sixty minutes of material, the speaker now has to determine what stays in the speech and what must go. In both of these instances, the speaker is constrained as to what they can say during a speech. Typically, we refer to four primary constraints: purpose, audience, context, and time frame.

The first major constraint someone can have involves the general purpose of the speech. As mentioned earlier, there are three general purposes: to inform, to persuade, and to entertain. If you’ve been told that you will be delivering an informative speech, you are automatically constrained from delivering a speech with the purpose of persuading or entertaining. In most public speaking classes, this is the first constraint students will come in contact with because generally, teachers will tell you the exact purpose of each speech in the class.

The second major constraint that you need to consider as a speaker is the type of audience you will have. As discussed in the chapter on audience analysis, different audiences have different political, religious, and ideological leanings. As such, choosing a speech topic for an audience that has a specific mindset can be very tricky. Unfortunately, determining what topics may or may not be appropriate for a given audience is based on generalizations about specific audiences. For example, maybe you’re going to give a speech at a local meeting of Democratic leaders. You may think that all Democrats are liberal or progressive, but there are many conservative Democrats as well. If you assume that all Democrats are liberal or progressive, you may end up offending your audience by making such a generalization without knowing better. The best way to prevent yourself from picking a topic that is inappropriate for a specific audience is to know your audience, which is why we recommend conducting an audience analysis.

The third major constraint relates to the context. For speaking purposes, the context of a speech is the set of circumstances surrounding a particular speech. There are countless different contexts in which we can find ourselves speaking: a classroom in college, a religious congregation, a corporate boardroom, a retirement village, or a political convention. In each of these different contexts, the expectations for a speaker are going to be unique and different. The topics that may be appropriate in front of a religious group may not be appropriate in the corporate boardroom. Topics appropriate for the corporate boardroom may not be appropriate at a political convention.

The last, but by no means least important, major constraint that you will face is the time frame of your speech. In speeches that are under ten minutes in length, you must narrowly focus a topic on one major idea. For example, in a ten-minute speech, you could not realistically hope to discuss the entire topic of the US Social Security program. There are countless books, research articles, websites, and other forms of media on the topic of Social Security, so trying to crystallize all that information into ten minutes is just not realistic.

Instead, narrow your topic to something that is more realistically manageable within your allotted time. You might choose to inform your audience about Social Security disability benefits, using one individual disabled person as an example. Or perhaps you could speak about the career of Robert J. Myers, one of the original architects of Social Security 1 . By focusing on information that can be covered within your time frame, you are more likely to accomplish your goal at the end of the speech.

Selecting a Broad Subject Area

Once you know what the basic constraints are for your speech, you can then start thinking about picking a topic. The first aspect to consider is what subject area you are interested in examining. A subject area is a broad area of knowledge. Art, business, history, physical sciences, social sciences, humanities, and education are all examples of subject areas. When selecting a topic, start by casting a broad net because it will help you limit and weed out topics quickly.

Furthermore, each of these broad subject areas has a range of subject areas beneath it. For example, if we take the subject area “art,” we can break it down further into broad categories like art history, art galleries, and how to create art. We can further break down these broad areas into even narrower subject areas (e.g., art history includes prehistoric art, Egyptian art, Grecian art, Roman art, Middle Eastern art, medieval art, Asian art, Renaissance art, modern art). As you can see, topic selection is a narrowing process.

Narrowing Your Topic

Narrowing your topic to something manageable for the constraints of your speech is something that takes time, patience, and experience. One of the biggest mistakes that new public speakers make is not narrowing their topics sufficiently given the constraints. In the previous section, we started demonstrating how the narrowing process works, but even in those examples, we narrowed subject areas down to fairly broad areas of knowledge.

Think of narrowing as a funnel. At the top of the funnel are the broad subject areas, and your goal is to narrow your topic further and further down until just one topic can come out the other end of the funnel. The more focused your topic is, the easier your speech is to research, write, and deliver. So let’s take one of the broad areas from the art subject area and keep narrowing it down to a manageable speech topic. For this example, let’s say that your general purpose is to inform, you are delivering the speech in class to your peers, and you have five to seven minutes. Now that we have the basic constraints, let’s start narrowing our topic. The broad area we are going to narrow in this example is Middle Eastern art. When examining the category of Middle Eastern art, the first thing you’ll find is that Middle Eastern art is generally grouped into four distinct categories: Anatolian, Arabian, Mesopotamian, and Syro-Palestinian. Again, if you’re like us, until we started doing some research on the topic, we had no idea that the historic art of the Middle East was grouped into these specific categories. We’ll select Anatolian art or the art of what is now modern Turkey.

You may think that your topic is now sufficiently narrow, but even within the topic of Anatolian art, there are smaller categories: pre-Hittite, Hittite, Urartu, and Phrygian periods of art. So let’s narrow our topic again to the Phrygian period of art (1200–700 BCE). Although we have now selected a specific period of art history in Anatolia, we are still looking at a five-hundred-year period in which a great deal of art was created. One famous Phrygian king was King Midas, who according to myth was given the ears of a donkey and the power of a golden touch by the Greek gods. As such, there is an interesting array of art from the period of Midas and its Greek counterparts representing Midas. At this point, we could create a topic about how Phrygian and Grecian art differed in their portrayals of King Midas. We now have a topic that is unique, interesting, and definitely manageable in five to seven minutes. You may be wondering how we narrowed the topic down; we just started doing a little research using the Metropolitan Museum of Art’s website ( http://www.metmuseum.org ).

Overall, when narrowing down your topic, you should start by asking yourself four basic questions based on the constraints discussed earlier in this section:

• Does the topic match my intended general purpose?
• Is the topic appropriate for my audience?
• Is the topic appropriate for the given speaking context?
• Can I reasonably hope to inform or persuade my audience in the time frame I have for the speech?

Specific Purposes

Andrew Sutherland – Roma Street Steps – CC BY-SA 2.0.

Once you have chosen your general purpose and your topic, it’s time to take your speech to the next phase and develop your specific purpose. A specific purpose starts with one of the three general purposes and then specifies the actual topic you have chosen and the basic objective you hope to accomplish with your speech. The specific purpose answers the who , what , when , where , and why questions for your speech.

Getting Specific

When attempting to get at the core of your speech (the specific purpose), you need to know a few basic things about your speech. First, you need to have a general purpose. Once you know whether your goal is to inform, persuade, or entertain, picking an appropriate topic is easier. Obviously, depending on the general purpose, you will have a range of different types of topics. For example, let’s say you want to give a speech about hygiene. You could still write a speech about hygiene no matter what your general purpose is, but the specific purpose would vary depending on whether the general purpose is to inform (discussing hygiene practices around the globe), to persuade (telling people why they need to adopt a specific hygiene practice), or to entertain (explaining some of the strange and unique hygiene practices that people have used historically). Notice that in each of these cases, the general purpose alters the topic, but all three are still fundamentally about hygiene.

Now, when discussing specific purposes, we are concerned with who, what, when, where, why, and how questions for your speech. Let’s examine each of these separately. First, you want to know who is going to be in your audience. Different audiences, as discussed in the chapter on audience analysis, have differing desires, backgrounds, and needs. Keeping your audience first and foremost in your thoughts when choosing a specific purpose will increase the likelihood that your audience will find your speech meaningful.

Second is the “what” question or the basic description of your topic. When picking an effective topic, you need to make sure that the topic is appropriate for a variety of constraints or limitations within a speaking context.

Third, you need to consider when your speech will be given. Different speeches may be better at different times of the day. For example, explaining the importance of eating breakfast and providing people with cereal bars may be a great topic at 9:00 a.m. but may not have the same impact if you’re giving it at 4:00 p.m.

Fourth, you need to consider where your speech will be delivered. Are you giving a speech in front of a classroom? A church? An executive meeting? Depending on the location of your speech, different topics may or may not be appropriate.

The last question you need to answer within your speech is why. Why does your audience need to hear your speech? If your audience doesn’t care about your specific purpose, they are less likely to pay attention to your speech. If it’s a topic that’s a little more off-the-wall, you’ll really need to think about why they should care.

Once you’ve determined the who , what , when , where , and why aspects of your topic, it’s time to start creating your actual specific purpose. First, a specific purpose, in its written form, should be a short, declarative sentence that emphasizes the main topic of your speech. Let’s look at an example:

In this example, we’ve quickly narrowed a topic from a more general topic to a more specific topic. Let’s now look at that topic in terms of a general purpose and specific purpose:

For the purpose of this example, we used the same general topic area and demonstrated how you could easily turn the topic into either an informative speech or a persuasive speech. In the first example, the speaker is going to talk about the danger embedded journalists face. In this case, the speaker isn’t attempting to alter people’s ideas about embedded journalists, just make them more aware of the dangers. In the second case, the specific purpose is to persuade a group of journalism students (the audience) to avoid jobs as embedded journalists.

Your Specific Statement of Purpose

To form a clear and succinct statement of the specific purpose of your speech, start by naming your general purpose (to inform, to persuade, or to entertain). Follow this with a capsule description of your audience (my peers in class, a group of kindergarten teachers, etc.). Then complete your statement of purpose with a prepositional phrase (a phrase using “to,” “about,” “by,” or another preposition) that summarizes your topic. As an example, “My specific purpose is to persuade the students in my residence hall to protest the proposed housing cost increase” is a specific statement of purpose, while “My speech will be about why we should protest the proposed housing cost increase” is not.

Specific purposes should be statements, not questions. If you find yourself starting to phrase your specific purpose as a question, ask yourself how you can reword it as a statement. Table 6 “My Specific Purpose Is…” provides several more examples of good specific purpose statements.

Table 6  My Specific Purpose Is…

Basic Tips for Creating Specific Purposes

Now that we’ve examined what specific purposes are, we are going to focus on a series of tips to help you write specific purposes that are appropriate for a range of speeches.

Audience, Audience, Audience

First and foremost, you always need to think about your intended audience when choosing your specific purpose. In the previous section, we talked about a speech where a speaker is attempting to persuade a group of journalism students to not take jobs as embedded journalists. Would the same speech be successful, or even appropriate, if given in your public speaking class? Probably not. As a speaker, you may think your topic is great, but you always need to make sure you think about your audience when selecting your specific purpose. For this reason, when writing your specific purpose, start off your sentence by actually listing the name of your audience: a group of journalism students, the people in my congregation, my peers in class, and so on. When you place your audience first, you’re a lot more likely to have a successful speech.

Matching the Rhetorical Situation

After your audience, the second most important consideration about your specific purpose pertains to the rhetorical situation of your speech. The rhetorical situation is the set of circumstances surrounding your speech (e.g., speaker, audience, text, and context). When thinking about your specific purpose, you want to ensure that all these components go together. You want to make sure that you are the appropriate speaker for a topic, the topic is appropriate for your audience, the text of your speech is appropriate, and the speech is appropriate for the context. For example, speeches that you give in a classroom may not be appropriate in a religious context and vice versa.

Make It Clear

The specific purpose statement for any speech should be direct and not too broad, general, or vague. Consider the lack of clarity in the following specific purpose: “To persuade the students in my class to drink more.” Obviously, we have no idea what the speaker wants the audience to drink: water, milk, orange juice? Alcoholic beverages? Furthermore, we have no way to quantify or make sense of the word “more.” “More” assumes that the students are already drinking a certain amount, and the speaker wants them to increase their intake. If you want to persuade your listeners to drink eight 8-ounce glasses of water per day, you need to say so clearly in your specific purpose.

Another way in which purpose statements are sometimes unclear comes from the use of colloquial language. While we often use colloquialisms in everyday life, they are often understood only by a limited number of people. It may sound like fun to have a specific purpose like, “To persuade my audience to get jiggy,” but if you state this as your purpose, many people probably won’t know what you’re talking about at all.

Don’t Double Up

You cannot hope to solve the entire world’s problems in one speech, so don’t even try. At the same time, you also want to make sure that you stick to one specific purpose. Chances are it will be challenging enough to inform your audience about one topic or persuade them to change one behavior or opinion. Don’t put extra stress on yourself by adding topics. If you find yourself using the word “and” in your specific topic statement, you’re probably doubling up on topics.

Can I Really Do This Speech in Five to Seven Minutes?

When choosing your specific purpose, it’s important to determine whether it can be realistically covered in the amount of time you have. Time limits are among the most common constraints for students in a public speaking course.  Speeches early in the term have shorter time limits, and speeches later in the term have longer time limits. To determine whether you think you can accomplish your speech’s purpose in the time slot, ask yourself how long it would take to make you an informed person on your chosen topic or to persuade you to change your behavior or attitudes.

If you cannot reasonably see yourself becoming informed or persuaded during the allotted amount of time, chances are you aren’t going to inform or persuade your audience either. The solution, of course, is to make your topic narrower so that you can fully cover a limited aspect of it.

A specific purpose starts with one of the three general purposes and then specifies the actual topic you have chosen and the basic objective you hope to accomplish with your speech.

The rhetorical situation is the set of circumstances surrounding your speech (e.g., speaker, audience, text, and context). When thinking about your specific purpose, you want to ensure that all these components go together.

Crafting and Understanding Thesis Statements for Speeches

You might be familiar with a thesis statement in writing an essay.  Thesis statements are similar in speeches, but slightly different because they are only heard and not read. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know what you are going to talk about “in a nutshell.” With a good thesis statement, you will fulfill four basic functions: you express your specific purpose, provide a way to organize your main points, make your research more effective, and enhance your delivery.

Express Your Specific Purpose

To orient your audience, you need to be as clear as possible about your meaning. A strong thesis will prepare your audience effectively for the points that will follow. Here are two examples:

• “Today, I want to discuss academic cheating.” (weak example)
• “Today, I will clarify what plagiarism is and give examples of its different types so that you can see how it leads to a loss of creative learning interaction.” (strong example)

The weak statement will probably give the impression that you have no clear position on your topic because you haven’t said what that position is. Additionally, the term “academic cheating” can refer to many behaviors: acquiring test questions ahead of time, copying answers, changing grades, or allowing others to do your coursework. Therefore, the specific topic of the speech is still not clear to the audience. The strong statement not only specifies plagiarism but also states your specific concern (loss of creative learning interaction).

Provide a Way to Organize Your Main Points

A thesis statement should appear, almost verbatim, toward the end of the introduction to a speech. A thesis statement helps the audience get ready to listen to the arrangement of points that follow. Many speakers say that if they can create a strong thesis sentence, the rest of the speech tends to develop with relative ease. On the other hand, when the thesis statement is not very clear, creating a speech is an uphill battle. When your thesis statement is sufficiently clear and decisive, you will know where you stand on your topic and where you intend to go with your speech. Having a clear thesis statement is especially important if you know a great deal about your topic or you have strong feelings about it. If this is the case for you, you need to know exactly what you are planning on talking about in order to fit within specified time limitations. Knowing where you are and where you are going is the entire point in establishing a thesis statement; it makes your speech much easier to prepare and to present.

Let’s say you have a reasonably strong thesis statement, and that you’ve already brainstormed a list of information that you know about the topic. Chances are your list is too long and has no focus. Using your thesis statement, you can select only the information that (1) is directly related to the thesis and (2) can be arranged in a sequence that will make sense to the audience and will support the thesis. In essence, a strong thesis statement helps you keep useful information and weed out less helpful information.

Make Your Research More Effective

If you begin your research with only a general topic in mind, you run the risk of spending hours reading mountains of excellent literature about your topic. However, mountains of research does not always make coherent speeches.

You may have little or no idea of how to tie your research together, or even whether you should tie it together. If, on the other hand, you conduct your research with a clear thesis statement in mind, you will be better able to zero in only on material that directly relates to your chosen thesis statement. Let’s look at an example that illustrates this point:

Many traffic accidents involve drivers older than fifty-five. While this statement may be true, you could find industrial, medical, insurance literature that can drone on ad infinitum about the details of all such accidents in just one year. Instead, focusing your thesis statement will help you narrow the scope of information you will be searching for while gathering information.

Here’s an example of a more focused thesis statement:

Three factors contribute to most accidents involving drivers over fifty-five years of age: failing eyesight, slower reflexes, and rapidly changing traffic conditions.

This framing is somewhat better. This thesis statement at least provides three possible main points and some keywords for your electronic catalog search. However, if you want your audience to understand the context of older people at the wheel, consider something like:

Mature drivers over fifty-five years of age must cope with more challenging driving conditions than existed only one generation ago: more traffic moving at higher speeds, the increased imperative for quick driving decisions, and rapidly changing ramp and cloverleaf systems. Because of these challenges, I want my audience to believe that drivers over the age of sixty-five should be required to pass a driving test every five years.

This framing of the thesis provides some interesting choices. First, several terms need to be defined, and these definitions might function surprisingly well in setting the tone of the speech. Your definitions of words like “generation,” “quick driving decisions,” and “cloverleaf systems” could jolt your audience out of assumptions they have taken for granted as truth.

Second, the framing of the thesis provides you with a way to describe the specific changes as they have occurred between, say, 1970 and 2010. How much, and in what ways, have the volume and speed of traffic changed? Why are quick decisions more critical now? What is a “cloverleaf,” and how does any driver deal cognitively with exiting in the direction seemingly opposite to the desired one? Questions like this, suggested by your own thesis statement, can lead to a robust and memorable speech.

Enhance Your Delivery

When your thesis is not clear to you, your listeners will be even more clueless than you are. However, if you have a good clear thesis statement, your speech becomes clear to your listeners. When you stand in front of your audience presenting your introduction, you can vocally emphasize the essence of your speech, expressed as your thesis statement.

Many speakers pause for a half second, lower their vocal pitch slightly, slow down a little, and deliberately present the thesis statement, the one sentence that encapsulates its purpose. When this is done effectively, the purpose, intent, or main idea of a speech is driven home for an audience.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement.

Choose Your Topic

The first step in writing a good thesis statement is finding your topic. Once you have a general topic, you are ready to go to the second step of creating a thesis statement.

Narrow Your Topic

One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to ten-minute speech. While five to ten minutes may sound like a long time to new public speakers, the time flies by very quickly when you are speaking. You can run out of time if your topic is too broad. To decide if your topic is narrow enough for a specific time frame, ask yourself three questions:

First, is your thesis statement narrow or is it a broad overgeneralization of a topic? Overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “the elderly are bad drivers” is an overgeneralization of all elderly drivers. Make sure that your thesis statement is nuanced enough to accurately represent what you can support in your speech.

The second question to ask yourself when narrowing a topic is whether your speech’s topic is one clear topic or multiple topics. A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana and prostitution should be legalized in the United States.” Not only are both broad, but you also have two completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: “Today we’re going to examine the legalization and regulation of prostitution in the state of Nevada.” In this case, we’re focusing our topic on how one state has handled the legalization and regulation of prostitution.

The last question a speaker should ask when making sure a topic is sufficiently narrow is whether the topic has direction. If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This broadness ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow their topic to one specific area. For example, you may want to examine why President Obama is a good speaker.

Put Your Topic into a Sentence

Once you’ve narrowed your topic to something that is reasonably manageable given the constraints placed on your speech, you can then formalize that topic as a complete sentence. For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech. Your thesis statement should be a clear, declarative statement that sets up your speech. 

Use the Thesis Checklist

Once you have written the first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times before delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown below.

Thesis Checklist

Instructions: For each of the following questions, check either “yes” or “no.” Yes No

• Does your thesis clearly reflect the topic of your speech?
• Can you adequately cover the topic indicated in your thesis within the time you have for your speech?
• Is your thesis statement simple?
• Is your thesis statement direct?
• Does your thesis statement gain an audience’s interest?
• Is your thesis statement easy to understand?
• Does your thesis statement introduce a clear argument?
• Does your thesis statement clearly indicate what your audience should know, do, think, or feel?

Scoring: For a strong thesis statement, all your answers should have been “yes.”

After reading this chapter, we hope that you now have a better understanding not only of the purpose of your speech but also of how to find a fascinating topic for yourself and your audience. We started this chapter citing lyrics from the Avenue Q song “Purpose.” While the character is trying to find his purpose in life, we hope this chapter has helped you identify your general purpose, choose a topic that will interest you and your audience, and use these to develop a specific purpose statement for your speech.

Atwood, C. G. (2009). Knowledge management basics . Alexandria, VA: ASTD Press.

Hendriks, P. (1999). Why share knowledge? The influence of ICT on the motivation for knowledge sharing. Knowledge and Process Management, 6 , 91–100.

O’Hair, D., Stewart, R., & Rubenstein, H. (2007). A speaker’s guidebook: Text and reference (3rd ed.). Boston, MA: Bedford/St. Martins.

Roye, S. (2010). Austan Goolsbee a funny stand-up comedian? Not even close… [Web log post]. Retrieved from http://www.realfirststeps.com/1184/austan-goolsbee-funny-standup-comedian-close

See, for example, Social Security Administration (1996). Robert J. Myers oral history interview. Retrieved from http://www.ssa.gov/history/myersorl.html

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8.2  The Topic, General Purpose, Specific Purpose, and Thesis

Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a general purpose, a specific purpose statement, and crafting a central idea, or thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

Understanding the General Purpose

Before any work on a speech can be done, the speaker needs to understand the general purpose of the speech.  The general purpose is what the speaker hopes to accomplish and will help guide in the selection of a topic. The instructor generally provides the general purpose for a speech, which falls into one of three categories. A general purpose to inform would mean that the speaker is teaching the audience about a topic, increasing their understanding and awareness, or providing new information about a topic the audience might already know.  Informative speeches are designed to present the facts, but not give the speaker’s opinion or any call to action. A general purpose to persuade would mean that the speaker is choosing the side of a topic and advocating for their side or belief.  The speaker is asking the audience to believe in their stance, or to take an action in support of their topic. A general purpose to entertain often entails short speeches of ceremony, where the speaker is connecting the audience to the celebration. You can see how these general purposes are very different.  An informative speech is just facts, the speaker would not be able to provide an opinion or direction on what to do with the information, whereas a persuasive speech includes the speaker’s opinions and direction on what to do with the information. Before a speaker chooses a topic, they must first understand the general purpose.

Selecting a Topic

Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences. The most common way that speakers discover topics is by simply observing what is happening around them—at their school, in their local government, or around the world. Opportunities abound for those interested in engaging speech as a tool for change. Perhaps the simplest way to find a topic is to ask yourself a few questions, including:

• What important events are occurring locally, nationally, and internationally?
• What do I care about most?
• Is there someone or something I can advocate for?
• What makes me angry/happy?
• What beliefs/attitudes do I want to share?
• Is there some information the audience needs to know?

Students speak about what is interesting to them and their audiences. What topics do you think are relevant today? There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. Topics should be ideas that interest the speaker or are part of their daily lives.  In order for a topic to be effective, the speaker needs to have some credibility or connection to the topic; it would be unfair to ask the audience to donate to a cause that the speaker has never donated to.  There must be a connection to the topic for the speaker to be seen as credible. David Zarefsky (2010) also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed above did not yield an appropriate or interesting topic. Brainstorming involves looking at your daily activities to determine what you could share with an audience.  Perhaps if you work out regularly or eat healthy, you could explain that to an audience, or demonstrate how to dribble a basketball.  If you regularly play video games, you may advocate for us to take up video games or explain the history of video games.  Anything that you find interesting or important might turn into a topic. Starting with a topic you are already interested in will make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech. At this point, it is also important to consider the audience before choosing a topic.  While we might really enjoy a lot of different things that could be topics, if the audience has no connection to that topic, then it wouldn’t be meaningful for the speaker or audience.  Since we always have a diverse audience, we want to make sure that everyone in the audience can gain some new information from the speech.  Sometimes, a topic might be too complicated to cover in the amount of time we have to present, or involve too much information then that topic might not work for the assignment, and finally if the audience can not gain anything from a topic then it won’t work.  Ultimately, when we choose a topic we want to pick something that we are familiar with and enjoy, we have credibility and that the audience could gain something from. Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about breeds of dogs. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve.

Formulating the Purpose Statements

By honing in on a very specific topic, you begin the work of formulating your purpose statement. In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (2004). The specific purpose is a single sentence that states what the audience will gain from this speech, or what will happen at the end of the speech. The specific purpose is a combination of the general purpose and the topic and helps the speaker to focus in on what can be achieved in a short speech.

To go back to the topic of a dog breed, the general purpose might be to inform, a specific purpose might be: To inform the audience about how corgis became household pets. If the general purpose is to persuade the specific purpose might be: to persuade the audience that dog breeds deemed “dangerous” should not be excluded from living in the cities. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do.  The specific purpose should focus on the audience and be measurable, if I were to ask the audience before I began the speech how many people know how corgis became household pets, they could raise their hand, and if I ask at the end of my speech how many people know how corgis became household pets, I should see a lot more hands.  The specific purpose is the “so what” of the speech, it helps the speaker focus on the audience and take a bigger idea of a topic and narrow it down to what can be accomplished in a short amount of time.

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your speech, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a central idea, or thesis statement that you will share with your audience.  Just like in a written paper, where the thesis comes in the first part of the paper, in a speech, the thesis comes within the first few sentences of the speech.  The thesis must be stated and tells the audience what to expect in this speech. A thesis statement may encapsulate the main idea of a speech in just a sentence or two and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement should be a single, declarative statement followed by a separate preview statement. If you are a Harry Potter enthusiast, you may write a thesis statement (central idea) the following way using the above approach: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like story of a rise to fame.

Writing the Preview Statement

A preview statement (or series of statements) is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to get on any freeway, there would be a green sign on the side of the road that tells you what cities are coming up—this is what your preview statement does; it tells the audience what points will be covered in the speech. Best of all, you would know what to look for! So, if we take our J.K Rowling example, the thesis and preview would look like this: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella-like rags-to-riches story. First, I will tell you about J.K. Rowling’s humble beginnings. Then, I will describe her personal struggles as a single mom. Finally, I will explain how she overcame adversity and became one of the richest women in the United Kingdom.

Writing the Body of Your Speech

Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. The body of your speech consists of 3–4 main points that support your thesis and help the audience to achieve the specific purpose.  Creating main points helps to chunk the information you are sharing with your audience into an easy-to-understand organization. Choosing your main points will help you focus in on what information you want to share with the audience in order to prove your thesis. Since we can’t tell the audience everything about our topic, we need to choose our main points to make sure we can share the most important information with our audience. All of your main points are contained in the body, and normally this section is prepared well before you ever write the introduction or conclusion. The body of your speech will consume the largest amount of time to present, and it is the opportunity for you to elaborate on your supporting evidence, such as facts, statistics, examples, and opinions that support your thesis statement and do the work you have outlined in the specific purpose statement. Combining these various elements into a cohesive and compelling speech, however, is not without its difficulties, the first of which is deciding which elements to include and how they ought to be organized to best suit your purpose.

clearly states what it is you would like to achieve

“expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (O'Hair, Stewart, & Rubenstein, 2004)

single, declarative sentence that captures the essence or main point of your entire presentation

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Thesis Statements

What this handout is about.

This handout describes what a thesis statement is, how thesis statements work in your writing, and how you can craft or refine one for your draft.

Introduction

Writing in college often takes the form of persuasion—convincing others that you have an interesting, logical point of view on the subject you are studying. Persuasion is a skill you practice regularly in your daily life. You persuade your roommate to clean up, your parents to let you borrow the car, your friend to vote for your favorite candidate or policy. In college, course assignments often ask you to make a persuasive case in writing. You are asked to convince your reader of your point of view. This form of persuasion, often called academic argument, follows a predictable pattern in writing. After a brief introduction of your topic, you state your point of view on the topic directly and often in one sentence. This sentence is the thesis statement, and it serves as a summary of the argument you’ll make in the rest of your paper.

What is a thesis statement?

A thesis statement:

• tells the reader how you will interpret the significance of the subject matter under discussion.
• is a road map for the paper; in other words, it tells the reader what to expect from the rest of the paper.
• directly answers the question asked of you. A thesis is an interpretation of a question or subject, not the subject itself. The subject, or topic, of an essay might be World War II or Moby Dick; a thesis must then offer a way to understand the war or the novel.
• makes a claim that others might dispute.
• is usually a single sentence near the beginning of your paper (most often, at the end of the first paragraph) that presents your argument to the reader. The rest of the paper, the body of the essay, gathers and organizes evidence that will persuade the reader of the logic of your interpretation.

If your assignment asks you to take a position or develop a claim about a subject, you may need to convey that position or claim in a thesis statement near the beginning of your draft. The assignment may not explicitly state that you need a thesis statement because your instructor may assume you will include one. When in doubt, ask your instructor if the assignment requires a thesis statement. When an assignment asks you to analyze, to interpret, to compare and contrast, to demonstrate cause and effect, or to take a stand on an issue, it is likely that you are being asked to develop a thesis and to support it persuasively. (Check out our handout on understanding assignments for more information.)

How do I create a thesis?

A thesis is the result of a lengthy thinking process. Formulating a thesis is not the first thing you do after reading an essay assignment. Before you develop an argument on any topic, you have to collect and organize evidence, look for possible relationships between known facts (such as surprising contrasts or similarities), and think about the significance of these relationships. Once you do this thinking, you will probably have a “working thesis” that presents a basic or main idea and an argument that you think you can support with evidence. Both the argument and your thesis are likely to need adjustment along the way.

Writers use all kinds of techniques to stimulate their thinking and to help them clarify relationships or comprehend the broader significance of a topic and arrive at a thesis statement. For more ideas on how to get started, see our handout on brainstorming .

How do I know if my thesis is strong?

If there’s time, run it by your instructor or make an appointment at the Writing Center to get some feedback. Even if you do not have time to get advice elsewhere, you can do some thesis evaluation of your own. When reviewing your first draft and its working thesis, ask yourself the following :

• Do I answer the question? Re-reading the question prompt after constructing a working thesis can help you fix an argument that misses the focus of the question. If the prompt isn’t phrased as a question, try to rephrase it. For example, “Discuss the effect of X on Y” can be rephrased as “What is the effect of X on Y?”
• Have I taken a position that others might challenge or oppose? If your thesis simply states facts that no one would, or even could, disagree with, it’s possible that you are simply providing a summary, rather than making an argument.
• Is my thesis statement specific enough? Thesis statements that are too vague often do not have a strong argument. If your thesis contains words like “good” or “successful,” see if you could be more specific: why is something “good”; what specifically makes something “successful”?
• Does my thesis pass the “So what?” test? If a reader’s first response is likely to  be “So what?” then you need to clarify, to forge a relationship, or to connect to a larger issue.
• Does my essay support my thesis specifically and without wandering? If your thesis and the body of your essay do not seem to go together, one of them has to change. It’s okay to change your working thesis to reflect things you have figured out in the course of writing your paper. Remember, always reassess and revise your writing as necessary.
• Does my thesis pass the “how and why?” test? If a reader’s first response is “how?” or “why?” your thesis may be too open-ended and lack guidance for the reader. See what you can add to give the reader a better take on your position right from the beginning.

Suppose you are taking a course on contemporary communication, and the instructor hands out the following essay assignment: “Discuss the impact of social media on public awareness.” Looking back at your notes, you might start with this working thesis:

Social media impacts public awareness in both positive and negative ways.

You can use the questions above to help you revise this general statement into a stronger thesis.

• Do I answer the question? You can analyze this if you rephrase “discuss the impact” as “what is the impact?” This way, you can see that you’ve answered the question only very generally with the vague “positive and negative ways.”
• Have I taken a position that others might challenge or oppose? Not likely. Only people who maintain that social media has a solely positive or solely negative impact could disagree.
• Is my thesis statement specific enough? No. What are the positive effects? What are the negative effects?
• Does my thesis pass the “how and why?” test? No. Why are they positive? How are they positive? What are their causes? Why are they negative? How are they negative? What are their causes?
• Does my thesis pass the “So what?” test? No. Why should anyone care about the positive and/or negative impact of social media?

After thinking about your answers to these questions, you decide to focus on the one impact you feel strongly about and have strong evidence for:

Because not every voice on social media is reliable, people have become much more critical consumers of information, and thus, more informed voters.

This version is a much stronger thesis! It answers the question, takes a specific position that others can challenge, and it gives a sense of why it matters.

Let’s try another. Suppose your literature professor hands out the following assignment in a class on the American novel: Write an analysis of some aspect of Mark Twain’s novel Huckleberry Finn. “This will be easy,” you think. “I loved Huckleberry Finn!” You grab a pad of paper and write:

Mark Twain’s Huckleberry Finn is a great American novel.

You begin to analyze your thesis:

• Do I answer the question? No. The prompt asks you to analyze some aspect of the novel. Your working thesis is a statement of general appreciation for the entire novel.

Think about aspects of the novel that are important to its structure or meaning—for example, the role of storytelling, the contrasting scenes between the shore and the river, or the relationships between adults and children. Now you write:

In Huckleberry Finn, Mark Twain develops a contrast between life on the river and life on the shore.

• Do I answer the question? Yes!
• Have I taken a position that others might challenge or oppose? Not really. This contrast is well-known and accepted.
• Is my thesis statement specific enough? It’s getting there–you have highlighted an important aspect of the novel for investigation. However, it’s still not clear what your analysis will reveal.
• Does my thesis pass the “how and why?” test? Not yet. Compare scenes from the book and see what you discover. Free write, make lists, jot down Huck’s actions and reactions and anything else that seems interesting.
• Does my thesis pass the “So what?” test? What’s the point of this contrast? What does it signify?”

After examining the evidence and considering your own insights, you write:

Through its contrasting river and shore scenes, Twain’s Huckleberry Finn suggests that to find the true expression of American democratic ideals, one must leave “civilized” society and go back to nature.

This final thesis statement presents an interpretation of a literary work based on an analysis of its content. Of course, for the essay itself to be successful, you must now present evidence from the novel that will convince the reader of your interpretation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Lunsford, Andrea A. 2015. The St. Martin’s Handbook , 8th ed. Boston: Bedford/St Martin’s.

Ramage, John D., John C. Bean, and June Johnson. 2018. The Allyn & Bacon Guide to Writing , 8th ed. New York: Pearson.

Ruszkiewicz, John J., Christy Friend, Daniel Seward, and Maxine Hairston. 2010. The Scott, Foresman Handbook for Writers , 9th ed. Boston: Pearson Education.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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8 Chapter 8: Organizing and Outlining

Victoria Leonard, College of the Canyons

Adapted by William Kelvin, Professor of Communication Studies, Katharine O’Connor, Ph.D., and Jamie C. Votraw, Professor of Communication Studies, Florida SouthWestern State College

Figure 8.1: Outlining with Post it Notes 1

Introduction

One of your authors remembers taking an urban studies course in college. The professor was incredibly knowledgeable and passionate about the subject. Do you think that alone made her want to go to class? Unfortunately not. As great as this professor was in so many ways, the lectures were not organized. As much as she tried to take great notes and follow along, it felt like a hopeless task. Having a great topic that you are passionate about is important, but organizing your speech so that the audience can follow along is vital to the success of your speech.

When students are faced with developing a speech, they face the same challenges as a student asked to write an essay. Although the end product may be different in that you are not writing an essay or turning one in, you will go through much of the same process as you would in writing an essay.

Before you get too far into the writing process, it is important to know what steps you will have to take to write your speech. Note that the speech-writing process is formulaic: it is based on time-honored principles of rhetoric established thousands of years ago. Your initial preparation work will include the following:

• Selecting a topic
• Writing a general purpose
• Writing a specific purpose
• Writing a thesis statement
• Selecting main points
• Writing a preview statement
• Writing the body of the speech

This chapter will explain each of these steps so that you can create a thorough and well-written speech. As with anything we do that requires effort, the more you put in, the more you will get out of the writing process, in terms of both your education and your grade.

The Speech Topic, General Purpose, Specific Purpose, and Thesis

Selecting a topic.

We all want to know that our topics will be interesting to our audience. If you think back to Chapter 5, Identifying Topic, Purpose, and Audience, you will recall how important it is to be audience-centered. Does this mean that you cannot talk about a topic that your audience is unfamiliar with? No, what it does mean is that your goal as a speaker is to make that topic relevant to the audience. Whether you are writing an informative speech on earthquakes or the singer Jhené Aiko, you will need to make sure that you approach the speech in a way that helps your speech resonate with the audience. Although many of you would not have been alive when Hurricane Andrew hit Florida in 1992, this is an important topic to people who live in hurricane zones. Explaining hurricanes and hurricane preparation would be a great way to bring this topic alive for people who may not have lived through this event. Similarly, many audience members may be unfamiliar with Jhené Aiko, and that allows you to share information about her that might lead someone to want to check out her music.

If you are writing a persuasive speech, you might approach your topic selection differently. Think about what is happening in the world today. You can look at what affects you and your peers at a local, state, national, or global level. Whether you believe that gun violence is important to address because it is a problem at the national level, or you wish to address parking fees on your campus, you will have given thought to what is important to your audience. As Chapter 2 explained, your topics must fulfill the ethical goals of the speech. If you are ethical and select a topic you care about and make it relevant for the audience, you are on the right track.

Here are some questions that might help you select a topic:

• What are some current trends in music or fashion?
• What hobbies do I have that might be interesting to others?
• What objects or habits do I use every day that are beneficial to know about?
• What people are influencing the world in social media or politics?
• What authors, artists, or actors have made an impact on society?
• What events have shaped our nation or our world?
• What political debates are taking place today?
• What challenges do we face as a society or species?
• What health-related conditions should others be aware of?
• What is important for all people to be aware of in your community?

Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about dogs. This is a very broad topic and could easily lead to a dozen different speeches. Now you must further narrow down the topic in your purpose statements.

Writing the Purpose Statements

Purpose statements allow you to do two things. First, they allow you to focus on whether you are fulfilling the assignment. Second, they allow you to narrow your topic so that you are not speaking too broadly. When creating an outline for your speech, you should include the general purpose and specific purpose statement at the beginning of your outline.

A general purpose statement is the overarching goal of a speech whether to inform, to persuade, to inspire, to celebrate, to mourn, or to entertain. It describes what your speech goal is, or what you hope to achieve. In public speaking classes, you will be asked to do any of the following: To inform, to persuade, or to entertain . Thus, your general purpose statement will be two words —the easiest points you will ever earn! But these two words are critical for you to keep in mind as you write the speech. Your authors have seen many persuasive speeches submitted inappropriately as informative speeches. Likewise, one author remembers a fascinating “persuasive speech” on the death penalty that never took a stance on the issue or asked the audience to—that would be an informative speech, right?  You must always know your broad goal. Your audience should know it, too, and so should your instructor!  Knowing your purpose is important because this is what you begin with to build your speech. It is also important to know your general purpose because this will determine your research approach. You might use different sources if you were writing a speech to inform versus to persuade.

A specific purpose statement is consistent with the general purpose of the speech, written according to assignment requirements, and clearly identifies desired audience outcomes. It is a declaration starting with the general purpose and then providing the topic with the precise objectives of the speech. It will be written according to your general purpose. For instance, the home design enthusiast might write the following specific purpose statement: To inform my audience about the pros and cons of flipping houses.

Specific purpose statements are integral in knowing if your speech is narrowed enough or if you need to narrow it further. Consider these examples:

• To inform my audience about musical instruments
• To inform my audience about string instruments
• To inform my audience about the violin

As you can see, the first two examples are far too broad. But is the third purpose statement sufficiently narrow? Will the speaker be covering the violin’s design, physics, history, cost, or how to play it? What do you think about these possible topics?

• To inform my audience about the life and contributions of Patricia Bath
• To inform my audience about the invention of the wheelchair
• To inform my audience about the Biloxi Wade-Ins
• To inform my audience about how Fibromyalgia affects the body

Figure 8.2: Dr. Patricia Bath 2

Hopefully, you can see that the examples above would work for an informative speech. They are specific and limited in their scope.

Your instructor will give you a time limit for your speech. Your specific purpose should help you see if you can stay within the time limit. You should put the purpose statements on your outline. Others may only ask you to put these on your topic submission. However, you do not state a general purpose or specific purpose during the delivery of your speech! These are simply guidelines for you as you write and for your instructor as they assess your writing.

Writing the Thesis Statement

A thesis statement is a single, declarative statement that encapsulates the essence of your speech. Just like in essay writing, you want your thesis statement, or central idea, to reveal what your speech is about. Thesis statements can never be written as questions, nor can they include a research citation. The thesis statement is not a list of main points, it is an over-arching idea that encapsulates them all.

Figure 8.3: Portrait of Aut h or, J.R.R. Tolkien 3

As a Lord of the Rings enthusiast, I may choose to write a speech on author J.R.R. Tolkien. Here is an example of what a thesis statement may sound like:

J.R.R. Tolkien is known as the father of modern fantasy literature and became a pop culture icon after his death.

The thesis you just read provides the audience with just enough information to help them know what they will hear ahd learn from your speech.

Selecting Main Points

The main points are the major ideas you want to cover in your speech. Since speeches have time requirements, your outline will always be limited to two to three  main points. Many instructors suggest that you have no more than three main points so you can do justice to each idea and stay within the time frame. You will also lose time on each main point describing it in the preview statement, internal transitions, and review of main points in the conclusion. Plus, it can be difficult for audiences to remember many points.

Let’s determine the main points for a short speech using the J.R.R. Tolkien thesis above. Having researched his life, you might come up with an initial list like this:

• Childhood and Background
• Military service
• Literary fame and honors

As interesting as all of these topics are, there is not enough time to speak about each idea. This is where the difficult decision of narrowing a speech comes in. Brainstorming all of the points you could cover would be your first step. Then, you need to determine which of the points would be the most interesting for your audience to hear. There are also creative ways to combine ideas and touch on key points within each main point. You will see how this can be achieved in the next section as we narrow down the number of topics we will discuss about J.R.R. Tolkein.

Writing the Preview Statement

A preview statement is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to open an app on your phone to get directions to a location, you would be told exactly how to get there. Best of all, you would know what to look for, such as landmarks. A preview statement in a speech fulfills the same goal. It is a roadmap for your speech. Let’s look at how a thesis and preview statement might look for a speech on J.R.R. Tolkien:

Thesis: J.R.R. Tolkien is known as the father of modern fantasy literature and became a pop culture icon after his death.

Preview: First, I will tell you about J.R.R. Tolkien’s humble beginnings. Then, I will describe his rise to literary fame. Finally, I will explain his lasting cultural legacy.

Notice that the thesis statement captures the essence of the speech. The preview concisely names each main point that supports the thesis. You will want to refer to these main point names, or  taglines , throughout the speech. This repetition will help audience members remember each main point; use variations of these taglines in your preview statement, when introducing each point, and again in the conclusion.

Always use your words to make the audience feel that they are part of the performance. This makes them feel included and on your side. Also, occasionally audience members will have more expertise than you. Imagine how an expert would feel when you begin your speech with “Today I will teach you about…” when they already know a lot about the subject. Use inclusive language in your preview statement–“Get ready to join me on a fantastic adventure…”

Organizing the Main Points

Once you know what your speech is about, you can begin developing the body of your speech. The body of the speech is the longest and most important part of your speech because it’s where the general purpose is executed, e.g., you inform or persuade with the main points that you listed in your preview statement. In general, the body of the speech comprises about 75% to 80% of the length of your speech. This is where you will present the bulk of your research, evidence, examples, and any other supporting material you have. Chapter 7 will provide you with specifics on how to do research and support your speech.

Several patterns of organization are available to choose from when writing a speech. You should keep in mind that some patterns work only for informative speeches and others for persuasive speeches. The topical, chronological, spatial, or causal patterns discussed here are best suited to informative speeches. The patterns of organization for persuasive speeches will be discussed in Chapter 10.

Topical Pattern

The chronological pattern needed main points ordered in a specific sequence, whereas the topical pattern arranges the information of the speech into different subtopics. For example, you are currently attending college. Within your college, various student services are important for you to use while you are there. You may visit the Richard H. Rush Library and its computer lab, Academic Support Centers, Career Services and the Office of Student Financial Aid.

Figure 8.6: Valencia Campus Library Stacks 6

To organize this speech topically, it doesn’t matter which area you speak about first, but here is how you could organize it:

Topic: Student Services at Florida SouthWestern State College

Thesis Statement: Florida SouthWestern State College has five important student services, which include the library, the library computer lab, Academic Support Centers, Career Services and the Financial Aid office.

Preview : This speech will discuss each of the five important student services that Florida SouthWestern State College offers.

Main Points:

I. The Richard H. Rush Library can be accessed five days a week and online and has a multitude of books, periodicals, and other resources to use.

II.The library’s computer lab is open for students to use for several hours a day, with reliable, high-speed internet connections and webcams.

III.The Academic Support Centers have subject tutors, computers, and study rooms.

IV.CareerSource offers career services both in-person and online, with counseling and access to job listings and networking opportunities.

V. The Office of Student Financial Aid is one of the busiest offices on campus, offering students a multitude of methods by which they can supplement their personal finances by paying for both tuition and books.

Note that many novices appreciate the topical pattern because of its simplicity. However, because there is no internal logic to the ordering of points, the speech writer loses an opportunity to include a mnemonic device (phrasing that helps people remember information) in their performance. Audience members are more likely to remember information if it hangs together in an ordered, logical way, such as the following patterns employ.

Chronological (Temporal) Pattern

When organizing a speech based on time or sequence, you would use a chronological (temporal) pattern of organization. Speeches that look at the history of someone or something, or the evolution of an object or a process could be organized chronologically. For example, you could use this pattern in speaking about President Barack Obama, the Holocaust, the evolution of the cell phone, or how to carve a pumpkin. The challenge of using this pattern is to make sure your speech has distinct main points and that it does not appear to be storytelling.

Figure 8.4: Barack Obama 4

Here is an example of how your main points will help you make sure that the points are clear and distinct:

Topic: President Barack Obama

Specific Purpose: To inform my audience about the life of President Barack Obama.

Thesis: From his humble beginnings, President Barack Obama succeeded in law and politics to become the first African-American president in U.S. history.

Preview: First, let’s look at Obama’s background and career in law. Then, we will look at his rise to the presidency of the United States. Finally, we will explore his accomplishments after leaving the White House.

I. First, let’s look at the early life of Obama and his career as a lawyer and advocate.

II. Second, let’s examine how Obama transitioned from law to becoming the first African-American President of the United States.

III. Finally, let’s explore all that Obama has achieved since he left the White House.

We hope that you can see that the main points clearly define and isolate different parts of Obama’s life so that each point is distinct. Using a chronological pattern can also help you with other types of informative speech topics.

Figure 8.5: Pumpkin Carving 5

Here is an additional example to help you see different ways to use this pattern:

Topic : How to Carve a Pumpkin

Specific Purpose: To inform my audience how to carve a pumpkin.

Thesis: Carving a pumpkin with special techniques and tools can result in amazing creations.

Preview: First, I will explain the process of gutting the pumpkin in preparation for carving. Then, I will describe the way you use your special tools to carve the face you hope to create. Finally, I will show you a variety of different designs that are unique to make your pumpkin memorable.

I. First, let me explain exactly how you open up the pumpkin, remove the seeds, and clean it so it is ready to carve.

II. Second, let me describe how the tools you have on hand are used to draw and carve the face of the pumpkin.

III. Finally, let me show you several unique designs that will make your pumpkin dazzle your friends and neighbors.

Note that some instructors prefer their students not give “how-to” speeches. Always clear your topic with your instructor early on in the speech-writing process.

Spatial Pattern

A spatial pattern arranges ideas according to their physical or geographic relationships. Typically, we can begin with a starting point and look at the main points of your speech directionally from top to bottom, inside to outside, left to right, north to south, and so on. A spatial pattern allows for creativity as well as clarity. For example, a speech about an automobile could be arranged using a spatial pattern and you might describe the car from the front end to the back end or the interior to the exterior. A speech on Disneyland might begin with your starting point at the entrance on Main Street, and each subsequent main point may be organized by going through each land in the park in a directional manner. Even a speech on the horrific tsunami off the Indonesian coast of Sumatra on December 26, 2004, could be discussed spatially as you use the starting point and describe the destruction as it traveled, killing 250,000 people.

If you have never heard of the Great Pacific Garbage Patch, it is marine debris that is in the North Pacific Ocean. Just like the tsunami in the previous example, this mass could likewise be discussed using a spatial pattern.

Figure 8.7: The Great Pacific Garbage Patch 7

In an informative speech, you could arrange your points spatially like this:

Topic: Great Pacific Garbage Patch

Thesis: The Great Pacific Garbage patch is not well known to most people; it consists of marine debris that is located in the North Pacific Ocean.

Preview: First, I will describe the Eastern Garbage Patch. Finally, I will explain the Western Patch.

I. The Eastern Garbage patch is located between the states of Hawaii and California.

II. The Western Garbage Patch is located near Japan.

Causal Pattern

A causal pattern of organization can be used to describe what occurred that caused something to happen, and what the effects were. Conversely, another approach is to begin with the effects and then talk about what caused them. For example, in 1994, there was a 6.7 magnitude earthquake that occurred in the San Fernando Valley in Northridge, California.

Figure 8.8: Northridge Meadows Apartment Building Collapse 8

Let’s look at how we can arrange this speech first by using a cause-effect pattern:

Topic: Northridge Earthquake

Thesis: The Northridge, California earthquake was a devastating event that was caused by an unknown fault and resulted in the loss of life and billions of dollars of damage.

I. The Northridge earthquake was caused by a fault that was previously unknown and located nine miles beneath Northridge.

II. The Northridge earthquake resulted in the loss of 57 lives and over 40 billion dollars of damage in Northridge and surrounding communities.

Depending on your topic, you may decide it is more impactful to start with the effects and work back to the causes ( effect-cause pattern ). Let’s take the same example and flip it around:

Thesis: The Northridge, California earthquake was a devastating event that resulted in the loss of life and billions of dollars in damage and was caused by an unknown fault below Northridge.

I. The Northridge earthquake resulted in the loss of 57 lives and over 40 billion dollars of damage in Northridge and surrounding communities.

II. The Northridge earthquake was caused by a fault that was previously unknown and located nine miles beneath Northridge.

Why might you decide to use an effect-cause approach rather than a cause-effect approach? In this particular example, the effects of the earthquake were truly horrible. If you heard all of that information first, you would be much more curious to hear about what caused such devastation. Sometimes natural disasters are not that exciting, even when they are horrible. Why? Unless they affect us directly, we may not have the same attachment to the topic. This is one example where an effect-cause approach may be very impactful.

One take-home idea for you about organizing patterns is that you can usually use any pattern with any topic. Could the Great Pacific Garbage Patch be explained using the chronological or causal patterns? Could the Northridge quake be discussed using the chronological or spatial patterns? Could a pumpkin-carving speech be spatially organized? The answer to all of the above is yes. The organizational pattern you select should be one that you think will best help the audience make sense of, and remember, your ideas.

Developing the Outline

Although students are often intimidated by the process of outlining a speech, you should know that it is a formulaic process. Once you understand the formula–the same one speech instructors have long taught and used to assess throughout the nation–speech writing should be a cinch. And remember, this process is what organizes your speech. A well-organized speech leads to better delivery. Simply, outlining is a method of organizing the introduction, body with main points, and conclusion of your speech. Outlines are NOT essays; they are properly formatted outlines! They use specific symbols in a specific order to help you break down your ideas in a clear way. There are two types of outlines: the preparation outline and the speaking outline.

Outline Types

When you begin the outlining process, you will create a preparation outline. A preparation outline consists of full, complete sentences, and thus, is void of awkward sentences and sentence fragments. In a full-sentence preparation outline, only one punctuated sentence should appear beside each symbol. In many cases, this type of outline will be used in preparing your speech, but will not be allowed to be used during your speech delivery. Remember that even though this outline requires complete sentences, it is still not an essay. The examples you saw earlier in this chapter were written in complete sentences, which is exactly what a preparation outline should look like.

A speaking outline is less detailed than the preparation outline and will include brief phrases or words that help you remember your key ideas. It is also called a “key word” outline because it is not written in complete sentences–only key words are present to jog your memory as needed. It should include elements of the introduction, body, and conclusion, as well as your transitions. Speaking outlines may be written on index cards to be used when you deliver your speech.

Confirm with your professor about specific submission requirements for preparation and speaking outlines.

Outline Components

Introduction and conclusion.

In Chapter 9, we identified the components of effective introductions and conclusions. Do you remember what they were? Your preparation outline should delineate the five elements of an introduction and the four elements of a conclusion . Recall, a complete introduction includes an attention-getter, relates the topic to the audience, establishes speaker credibility, states the thesis, and previews the main points. A quality conclusion will signal the speech is ending, restate the thesis, review the main points, and finish with a memorable ending.

Main Points

Main points are the main ideas in the speech. In other words, the main points are what your audience should remember from your talk, and they are phrased as single, declarative sentences. These are never phrased as a question, nor can they be a quote or form of citation. Any supporting material you have will be put in your outline as a subpoint. Since this is a public speaking class, your instructor will decide how long your speeches will be, but in general, you can assume that no speech will be longer than 10 minutes in length. Given that alone, we can make one assumption: All speeches will fall between 2 to 3 main points based simply on length. If you are working on an outline and you have ten main points, something is wrong, and you need to revisit your ideas to see how you need to reorganize your points.

All main points are preceded by Roman numerals (I, II, III, IV, V). Subpoints are preceded by capital letters (A, B, C, etc.), sub-sub points by Arabic numerals (1, 2, 3, etc.), then sub-sub-sub points by lowercase letters (a, b, c, etc.). You may expand further than this. Here is a short template:

I. First main point

• First subpoint
• Second subpoint
• First sub-subpoint
• First sub-sub-subpoint
• Second sub-sub-subpoint
• Second main point
• Third main point

References List

A quality speech requires a speaker to cite evidence to support their claims. Your professor will likely require that you incorporate evidence from your research in both your outline and speech. In Chapter 7, we reviewed how to gather information, incorporate the research into your speech, and cite your sources, both in your written outline and during oral delivery. An ethical and credible speaker gives credit where credit is due and shares source information with the audience. Accordingly, the last piece of your preparation outline is the References List.  The references list will include full written citations for all resources used in the composition and presentation of your speech. The structure of the references list follows a specific format dictated by the American Psychological Association 7th Ed. (remember, the Communication Studies discipline uses this APA formatting). Since formatting varies by source type, it is useful to refer to a reference guide to determine the exact citation formatting when writing your references list.

Written Oral Citations

There is a good chance your professor will ask you to include oral citations in your speech delivery. If so, you should include these in your preparation outline. The written oral citation is where you share your evidence and details of how you plan to cite the source during the delivery. Often, this is written in a similar format as “According to an article titled [title], written by [author] in [year], [resource content].” You should include enough source-identifying information for your audience to verify the accuracy and credibility of the content. In your outline, write out the specific source-information you will use to orally cite the source in your speech. Discuss the required number of oral citations with your professor and include all of them in your written outline. At FSW, we require three oral citations.

Outlining Principles

Next, we will cover the principles of outline which are outlining “rules” that you want to follow to be most effective. (Your English teachers will thank us, too!). First, read through this example outline for a main point about dogs. We will recall this example as we move through the principles. Don’t skip this example. Read it now!

Figure 6.9: Big and Small Dog 9

Topic: Dogs

Thesis: There are many types of dogs that individuals can select from before deciding which would make the best family pet.

Preview: First, I will describe the characteristics of large breed dogs,  then I will discuss the characteristics of small breed dogs.

• Some large breed dogs need daily activity.
• Some large breed dogs are dog friendly.
• After eating is one of the times drooling is bad.
• The drooling is horrible after they drink, so beware!
• Great Pyrenees Mountain dogs drool as well.
• If you live in an apartment, these breeds could pose a problem.

Transition statement: Now that we’ve explored the characteristics of large breed dogs, let’s contrast this with small breeds.

• Some small breed dogs need daily activity.
• Some small breed dogs are dog friendly.
• They will jump on people.
• They will wag their tails and nuzzle.
• Beagles love strangers.
• Cockapoos also love strangers.

This dog example will help us showcase the following outlining principles.

Subordination and Coordination

The example above helps us to explain the concepts of subordination and coordination . Subordination is used in outline organization so the content is in a hierarchical order. This means that your outline shows subordination by indention. All of the points that are “beneath” (indented in the format) are called subordinate points. For example, if you have a job with a supervisor, you are subordinate to the supervisor. The supervisor is subordinate to the owner of the company. Your outline content works in a similar way. Using the dog example outlined in the previous section of this chapter, subpoints A, B, and C described characteristics of large breed dogs, and those points are all subordinate to main point I. Similarly, subpoints i and ii beneath subpoint C.1. both described dogs that drool, so those are subordinate to subpoint C. If we had discussed “food” under point C, you would know that something didn’t make sense! Overall, to check your outline for coherence, think of the outline as a staircase; walking down the outline one step at a time.

Tech tip: You can use the Ruler function of word processing software such as Microsoft Word or Google Docs to create tabs that align subordinated points with each other and keep the following lines of text properly aligned. If you only use the tab key, text that flows beyond the first line will usually not align with the proper tab stop for a given sub-point. Some instructors may provide you with a template, but experiment with the Ruler function on your own. It’s very useful!

You will also see that there is a coordination of points. Coordination is used in outline organization so that all of the numbers or letters represent the same idea. You know they coordinate because they align vertically and there is no diagonal relationship between the symbols. In the dog example, A, B, and C were all characteristics of large breed dogs, so those are all coordinated and represent the same “idea.” Had C been “German Shepherd,” then the outline would have been incorrect because that is a type of dog, not a characteristic, therefore, breaking the rules of subordination and coordination.

Figure 8.10 below provides you with a visual graphic of the subordination and coordination process. You will see that the topic of this very brief outline is bread. The main point tells you that there are different types of bread: sourdough, wheat, white, and egg.

To check this brief outline for subordination, you would look to see what subpoints fall beneath the main point. Do all of the sub-points represent a type of bread? You will see that they do! Next, to check for coordination, you would look at all of the subpoints that have a vertical relationship to each other. Are the subpoints these four types of bread? They are. The image also allows you to see what happens when you make a mistake. The third example shows the subpoints as sourdough, wheat, white, and jelly. Clearly, jelly is not a type of bread. Thus, there is a lack of both subordination and coordination in this short example. Make sure you spend some time checking the subordination and coordination of your own subpoints all the way throughout the outline until you have reached your last level of subordination. Now, study the image so that these principles of outlining are crystal clear; please ask your professor questions about this because it is a major part of speechmaking.

Figure 8.10: Checking Your Outline 10

You may be wondering why we bother with subordination and coordination. It actually helps both your listeners and your instructors. Listening is difficult. Any techniques that help audiences make sense of information are welcome. As soon as you begin talking, audiences listen for cues on how you are structuring information. If you organize clearly using logical relationships, your audience will be better able to follow your ideas. Further, for busy instructors examining many students’ outlines, when students’ grasp of subordination and coordination jump off the page due to their proper visual alignment, we know that students understand how to organize information for verbal delivery.

Parallelism

Another important rule in outlining is known as parallelism . This means that, when possible, you begin your sentences in a similar way, using a similar grammatical structure. For example, in the previous example on dogs, some of the sentences began with “some large breed dogs.” This type of structure adds clarity to your speech. Students often worry that parallelism will sound boring. It’s actually the opposite! It adds clarity. However, if you had ten sentences in a row, we would never recommend you begin them all the same way. That is where transitions come into the picture and break up any monotony that could occur.

The principle of division is an important part of outlining. Division is a principle of outlining that requires a balance between two subpoints in an outline. For each idea in your speech, you should have enough subordinate ideas to explain the point in detail and you must have enough meaningful information so that you can divide it into a minimum of two subpoints (A and B). If subpoint A has enough information that you can explain it, then it, too, should be able to be divided into two subpoints (1 and 2). So, in other words, division means this: If you have an A, then you need a B; if you have a 1, then you need a 2, and so on. What if you cannot divide the point? In a case like that, you would simply incorporate the information in the point above.

Connecting Your 2-3 Main Points

There are different types of transitions , which are words or phrases that help you connect all sections of your speech. To guarantee the flow of the speech, you will write transition statements to make connections between all sections of the outline. You will use these transitions throughout the outline, including between the introduction and the body, between the 2-3 main points, and between the body and the conclusion.

• Internal Reviews (Summaries) and Previews are short descriptions of what a speaker has said and will say that are delivered between main points.

Internal Reviews give your audience a cue that you have finished a main point and are moving on to the next main point. These also help remind the audience of what you have spoken about throughout your speech. For example, an internal review may sound like this, “So far, we have seen that the pencil has a long and interesting history. We also looked at the many uses the pencil has that you may not have known about previously.”

Internal Previews lay out what will occur next in your speech. They are longer than transitional words or signposts. For example, “Next, let us explore what types of pencils there are to pick from that will be best for your specific project.”

• Signposts are transitional words that are not full sentences, but connect ideas using words like “first,” “next,” “also,” “moreover,” etc. Signposts are used within the main point you are discussing, and they help the audience know when you are moving to a new idea.
• A nonverbal transition is a transition that does not use words. Rather, movement, such as pausing as you move from one point to another is one way to use a nonverbal transition. You can also use inflection by raising the pitch of your voice on a signpost to indicate that you are transitioning.

The most effective transitions typically combine many or all of the elements discussed here. Here is an example:

Now ( signpost ) that I have told you about the history of the pencil, as well as its many uses, ( internal review ) let’s look at what types of pencils you can pick from (mime picking up a pencil and moving a few steps for nonverbal transition ) that might be best for your project ( internal preview ).

Although this wasn’t the splashiest chapter in the text, it is one of the most critical chapters in speechmaking. Communicating your ideas in an organized and developed fashion means your audience will easily understand you. Each one of the principles and examples provided should be referenced as you work to develop your own speech. Remember that your speech will have a general purpose (typically to inform or persuade) and a specific purpose that details exactly what you hope to accomplish in the speech. Your speech’s thesis statement will be the central idea, what audiences most remember. The thesis is not just a list of main points, but it is a larger idea encompassing the two to three main points supporting it in the speech. Speeches should follow an organizational pattern, use standard formatting practices, and progress from full-sentence preparation outlines to key word speaking outlines before your performance. To see how all of these pieces come together, check out the sample preparation outline included at the bottom of the chapter. When writing your own preparation outline, use this sample as a guide. Consider each component a puzzle piece needed to make your outline complete.

Reflection Questions

• How has the information regarding general and specific purpose statements helped you to narrow your topic for your speech?
• Using brainstorming, can you generate a list of possible main points for your speech topic? Then, how will you decide which are the best choices to speak on?
• Which pattern(s) of organization do you think would be best for your informative speech? Why?
• Researchers say writing in small bursts is better. Do you agree that it is more effective to write your outline in small chunks of time rather than writing an entire speech in one day? Why or why not?

Body of the Speech

Coordination

General Purpose Statement

Internal Review (Summary)

Internal Preview

Nonverbal Transition

Preparation Outline

Preview Statement

Speaking Outline

Specific Purpose Statement

Subordination

Thesis Statement

Transitions

Written Oral Citation

Sample Speaking Outline

General Purpose: To inform

Specific Purpose: By the end of this speech, my audience will be able to explain bottle bricking, bottle brick benches, and their purposes.

Introduction — 

I. Attention Getter: How many of you have thrown away a piece of plastic in the last 24 hours? Perhaps you pulled cellophane off a pack of gum or emptied out a produce bag. You probably don’t think about it, but those little pieces of plastic have two potential destinations – if they’re obedient, they go to a landfill. If they’re rogue, they can end up in waterways.

II. Thesis Statement: Today we will learn about a revolutionary way of dealing with plastic trash called bottle bricking.

III. Relevance Statement: As our planet’s ecological crises worsen, each of us should reflect on our impact on the environment. According to the Sea Education Society, a non-profit dedicated to reducing pollution through environmental education, there are more than one million pieces of plastic per square mile in the most polluted parts of the Atlantic Ocean, as Kirsten Silven of Earthtimes.org reported in (2011). If you want to take steps to preserve our world’s natural beauty for future generations, this speech is for you.

IV. Credibility Statement: When I first learned about bottle bricks I was incredulous. I thought “what is the point of stuffing plastic into plastic bottles?”. But soon the idea took hold of me and I was volunteering with local groups, eventually inspiring the creation of a Bottle Brick Bench at a high school I worked at.

V. Preview Main Points Statement: In this speech, we will learn how a bottle brick is made, how they are turned into benches, and the purpose behind this seemingly strange activity.

Transition: Before we go any further, let’s learn how to make a bottle brick.

Body — 

• You will soon notice it everywhere.
• The trash must be clean and dry.
• Other hard-plastic bottles work, also.
• The bottles must be clean and dry.
• The stick should be long enough to reach the bottom of the bottle.
• Pick a smooth stick or give it a handle.

Transition: Now we know how to transform our trash into tools. But, what can bottle bricks be used for? One answer: a bench.

• Most creators argue you should use reclaimed stone (urbanite).
• Bricks make up the backrest.
• Cob is like mud.
• The benches make us realize how much plastic we toss, writes Brennan Blazer Bird on earthbench.org (2014) , home of the Peace on Earthbench Movement that the 25-year-old ecological educator founded.
• Later, people might think about it the plastic away they throw away
• Currently we have little use for soft plastic; most film plastics are not recyclable.
• Benches are a sign for change, and they are comfortable.
• Plastic “sequestered” in a bottle avoids landfills and the ocean.
• In landfills it gets into drinking water.
• All five subtropical ocean gyres have plastic “garbage patches,” according to 5gyres, a nonprofit dedicated to eliminating plastic pollution in the gyres (5gyres.org, 2014) .
• To have fun! The Harvest Collective called natural building such as earthbenches “incredibly fun and inspiring” on its website theharvestcollective.org (2014) .

Transition: So now that we understand why someone would make a bottle brick bench, let’s see if we’ve successfully “stuffed” this knowledge into our heads. [ I can make a bottle-stuffing motion to have fun during transition. ]

Conclusion —

• Signal end of the speech: I think it’s safe to say that every one of us throws away plastic on a regular basis has some degree of concern for the health of our planet.
• Review Main Points: Today we’ve learned how to make bottle bricks, how to put them into a bottle brick bench, and the reasons for doing so.
• Restate Thesis: Today we have seen that we can turn our seemingly useless, polluting trash into safe, useful technology. Maybe we can use such forward-thinking attitudes to promote sustainable cycles in all aspects of society.
• Specify desired audience response: I know that you aren’t all going to rush home and start bricking, but I’d like you to remember the basic premises underlying bottle bricks. But, by all means, if you’re interested in adding to the Peace on Earth Bench for Movement, visit earthbench.org or talk to me in class sometime.
• Strong closing (clincher): Who knows, maybe when you’re about to graduate you will be able to sit on a Bottle Brick Bench on campus reminding us all that we, through our individual choices, have the power to transform our species’ problems into solutions.

Introduction to Public Speaking Copyright © by Jamie C. Votraw, M.A.; Katharine O'Connor, Ph.D.; and William F. Kelvin, Ph.D.. All Rights Reserved.

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4.3: Formulating a Central Idea Statement

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• Page ID 17749

• Kris Barton & Barbara G. Tucker
• Florida State University & University of Georgia via GALILEO Open Learning Materials

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While you will not actually say your specific purpose statement during your speech, you will need to clearly state what your focus and main points are going to be (preferably after using an introductory method such as those described in Chapter 8). The statement that reveals your main points is commonly known as the central idea statement (or just the central idea).

Now, at this point we need to make a point about terminology. Your instructor may call the central idea statement “the thesis” or “the thesis statement.” Your English composition instructor probably uses that term in your essay writing. Another instructor may call it the “main idea statement.” All of these are basically synonymous and you should not let the terms confuse you, but you should use the term your instructor uses.

That said, is the central idea statement the very same thing as the thesis sentence in an essay? Yes, in that both are letting the audience know without a doubt your topic, purpose, direction, angle and/or point of view. No, in that the rules for writing a “thesis” or central idea statement in a speech are not as strict as in an essay. For example, it is acceptable in a speech to announce the topic and purpose, although it is usually not the most artful or effective way to do it. You may say,

“In this speech I will try to motivate you to join me next month as a volunteer at the regional Special Olympics.”

That would be followed by a preview statement of what the speech’s arguments or reasons for participating will be, such as,

“You will see that it will benefit the community, the participants, and you individually.”

However, another approach is to “capsulize” the purpose, topic, approach, and preview in one succinct statement.

“Your involvement as a volunteer in next month’s regional Special Olympics will be a rewarding experience that will benefit the community, the participants, and you personally.”

This last version is really the better approach and most likely the one your instructor will prefer.

So, you don’t want to just repeat your specific purpose in the central idea statement, but you do want to provide complete information. Also, unlike the formal thesis of your English essays, the central idea statement in a speech can and should use personal language (I, me, we, us, you, your, etc.) and should attempt to be attention-getting and audience-focused. And importantly, just like a formal thesis sentence, it must be a complete, grammatical sentence.

The point of your central idea statement in terms of your audience is to reveal and clarify the ideas or assertions you will be addressing in your speech, more commonly known as your main points, to fulfill your specific purpose. However, as you are processing your ideas and approach, you may still be working on them. Sometimes those main points will not be clear to you immediately. As much as we would like these writing processes to be straightforward, sometimes we find that we have to revise our original approach. This is why preparing a speech the night before you are giving it is a really, really bad idea. You need lots of time for the preparation and then the practice.

Sometimes you will hear the writing process referred to as “iterative.” This word means, among other things, that a speech or document is not always written in the same order as the audience finally experiences it. You may have noticed that we have not said anything about the introduction of your speech yet. Even though that is the first thing the audience hears, it may be one of the last parts you actually compose. It is best to consider your speech flexible as you work on it, and to be willing to edit and revise. If your instructor asks you to turn the outline in before the speech, you should be clear on how much you can revise after that. Otherwise, it helps to know that you can keep editing your speech until you deliver it, especially while you practice.

Here are some examples of pairs of specific purpose statements and central idea statements.

Specific Purpose: To explain to my classmates the effects of losing a pet on the elderly.

Central Idea: When elderly persons lose their animal companions, they can experience serious psychological, emotional, and physical effects. Specific Purpose: To demonstrate to my audience the correct method for cleaning a computer keyboard. Central Idea: Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.

Specific Purpose: To persuade my political science class that labor unions are no longer a vital political force in the U.S.

Central Idea: Although for decades in the twentieth century labor unions influenced local and national elections, in this speech I will point to how their influence has declined in the last thirty years.

Specific Purpose: To motivate my audience to oppose the policy of drug testing welfare recipients.

Central Idea: Many voices are calling for welfare recipients to have to go through mandatory, regular drug testing, but this policy is unjust, impractical, and costly, and fair-minded Americans should actively oppose it.

Specific Purpose: To explain to my fellow civic club members why I admire Representative John Lewis.

Central Idea: John Lewis has my admiration for his sacrifices during the Civil Rights movement and his service to Georgia as a leader and U.S. Representative.

Specific Purpose: To describe how makeup is done for the TV show The Walking Dead.

Central Idea: The wildly popular zombie show The Walking Dead achieves incredibly scary and believable makeup effects, and in the next few minutes I will tell you who does it, what they use, and how they do it.

Notice that in all of the above examples that neither the specific purpose nor the central idea ever exceeds one sentence. You may divide your central idea and the preview of main points into two sentences or three sentences, depending on what your instructor directs. If your central idea consists of more than three sentences, then you probably are including too much information and taking up time that is needed for the body of the speech.

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53 Formulating a Central Idea Statement

Learning objectives.

After reading this chapter, the student will be able to:

• Distinguish between the specific purpose, central idea, and main points of a speech;
• Differentiate between a speech to inform, persuade, and inspire or entertain;
• Write a specific purpose statement;
• Write a thesis or central idea statement;
• Distinguish between acceptable and unacceptable specific purpose and central idea statements;
• Compose appropriate specific purpose and central idea statements for informative, persuasive, and inspirational/entertaining speeches.

Formulating a Central Idea Statement – developing the thesis statement

While you will not actually say your specific purpose statement during your speech, you will need to clearly state what your focus and main points are going to be (preferably after using an introductory method such as those described in Chapter 8). The statement that reveals your main points is commonly known as the central idea statement (or just the central idea).

Central Idea Statement

a statement that contains or summarizes a speech’s main points

Now, at this point we need to make a point about terminology. Your instructor may call the central idea statement “the thesis” or “the thesis statement.” Your English composition instructor probably uses that term in your essay writing. Another instructor may call it the “main idea statement.” All of these are basically synonymous and you should not let the terms confuse you, but you should use the term your instructor uses.

That said, is the central idea statement the very same thing as the thesis sentence in an essay? Yes, in that both are letting the audience know without a doubt your topic, purpose, direction, angle and/or point of view. No, in that the rules for writing a “thesis” or central idea statement in a speech are not as strict as in an essay. For example, it is acceptable in a speech to announce the topic and purpose, although it is usually not the most artful or effective way to do it. You may say,

“In this speech I will try to motivate you to join me next month as a volunteer at the regional Special Olympics.”

That would be followed by a preview statement of what the speech’s arguments or reasons for participating will be, such as,

“You will see that it will benefit the community, the participants, and you individually.”

However, another approach is to “capsulize” the purpose, topic, approach, and preview in one succinct statement.

“Your involvement as a volunteer in next month’s regional Special Olympics will be a rewarding experience that will benefit the community, the participants, and you personally.”

This last version is really the better approach and most likely the one your instructor will prefer.

So, you don’t want to just repeat your specific purpose in the central idea statement, but you do want to provide complete information. Also, unlike the formal thesis of your English essays, the central idea statement in a speech can and should use personal language (I, me, we, us, you, your, etc.) and should attempt to be attention-getting and audience-focused. And importantly, just like a formal thesis sentence, it must be a complete, grammatical sentence.

The point of your central idea statement in terms of your audience is to reveal and clarify the ideas or assertions you will be addressing in your speech, more commonly known as your main points, to fulfill your specific purpose. However, as you are processing your ideas and approach, you may still be working on them. Sometimes those main points will not be clear to you immediately. As much as we would like these writing processes to be straightforward, sometimes we find that we have to revise our original approach. This is why preparing a speech the night before you are giving it is a really, really bad idea. You need lots of time for the preparation and then the practice.

Sometimes you will hear the writing process referred to as “iterative.” This word means, among other things, that a speech or document is not always written in the same order as the audience finally experiences it. You may have noticed that we have not said anything about the introduction of your speech yet. Even though that is the first thing the audience hears, it may be one of the last parts you actually compose. It is best to consider your speech flexible as you work on it, and to be willing to edit and revise. If your instructor asks you to turn the outline in before the speech, you should be clear on how much you can revise after that. Otherwise, it helps to know that you can keep editing your speech until you deliver it, especially while you practice.

Here are some examples of pairs of specific purpose statements and central idea statements.

Specific Purpose: To explain to my classmates the effects of losing a pet on the elderly.

Central Idea: When elderly persons lose their animal companions, they can experience serious psychological, emotional, and physical effects.

Specific Purpose: To demonstrate to my audience the correct method for cleaning a computer keyboard.

Central Idea: Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.

Specific Purpose: To persuade my political science class that labor unions are no longer a vital political force in the U.S.

Central Idea: Although for decades in the twentieth century labor unions influenced local and national elections, in this speech I will point to how their influence has declined in the last thirty years.

Specific Purpose: To motivate my audience to oppose the policy of drug testing welfare recipients.

Central Idea: Many voices are calling for welfare recipients to have to go through mandatory, regular drug testing, but this policy is unjust, impractical, and costly, and fair-minded Americans should actively oppose it.

Specific Purpose: To explain to my fellow civic club members why I admire Representative John Lewis.

Central Idea: John Lewis has my admiration for his sacrifices during the Civil Rights movement and his service to Georgia as a leader and U.S. Representative.

Specific Purpose: To describe how makeup is done for the TV show The Walking Dead.

Central Idea: The wildly popular zombie show The Walking Dead achieves incredibly scary and believable makeup effects, and in the next few minutes I will tell you who does it, what they use, and how they do it.

Notice that in all of the above examples that neither the specific purpose nor the central idea ever exceeds one sentence. You may divide your central idea and the preview of main points into two sentences or three sentences, depending on what your instructor directs. If your central idea consists of more than three sentences, then you probably are including too much information and taking up time that is needed for the body of the speech.

Exploring Communication in the Real World Copyright © 2020 by Chris Miller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Informative Speaking

The topic, purpose, and thesis.

Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a purpose statement, and crafting a thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

I think reading is important in any form. I think a person who’s trying to learn to like reading should start off reading about a topic they are interested in, or a person they are interested in. – Ice Cube

Questions for Selecting a Topic

• What important events are occurring locally, nationally and internationally?
• What do I care about most?
• Is there someone or something I can advocate for?
• What makes me angry/happy?
• What beliefs/attitudes do I want to share?
• Is there some information the audience needs to know?

Selecting a Topic

“The Reader” by Shakespearesmonkey. CC-BY-NC .

Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences. The most common way that speakers discover topics is by simply observing what is happening around them—at their school, in their local government, or around the world. This is because all speeches are brought into existence as a result of circumstances, the multiplicity of activities going on at any one given moment in a particular place. For instance, presidential candidates craft short policy speeches that can be employed during debates, interviews, or town hall meetings during campaign seasons. When one of the candidates realizes he or she will not be successful, the particular circumstances change and the person must craft different kinds of speeches—a concession speech, for example. In other words, their campaign for presidency, and its many related events, necessitates the creation of various speeches. Rhetorical theorist Lloyd Bitzer [1] describes this as the rhetorical situation. Put simply, the rhetorical situation is the combination of factors that make speeches and other discourse meaningful and a useful way to change the way something is. Student government leaders, for example, speak or write to other students when their campus is facing tuition or fee increases, or when students have achieved something spectacular, like lobbying campus administrators for lower student fees and succeeding. In either case, it is the situation that makes their speeches appropriate and useful for their audience of students and university employees. More importantly, they speak when there is an opportunity to change a university policy or to alter the way students think or behave in relation to a particular event on campus.

But you need not run for president or student government in order to give a meaningful speech. On the contrary, opportunities abound for those interested in engaging speech as a tool for change. Perhaps the simplest way to find a topic is to ask yourself a few questions. See the textbox entitled “Questions for Selecting a Topic” for a few questions that will help you choose a topic.

There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. David Zarefsky [2] also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed in the textbox did not yield an appropriate or interesting topic.

Starting with a topic you are already interested in will likely make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech.

Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about conserving habitat for bog turtles. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve. If the bog turtle enthusiast knows that she will be talking to a local zoning board and that she hopes to stop them from allowing businesses to locate on important bog turtle habitat, her topic can easily morph into something more specific. Now, her speech topic is two-pronged: bog turtle habitat and zoning rules.

Formulating the Purpose Statements

“Bog turtle sunning” by U.S. Fish and Wildlife Service. Public domain.

By honing in on a very specific topic, you begin the work of formulating your purpose statement . In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to inspire, to celebrate, to mourn, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve.” [3] For instance, the bog turtle habitat activist might write the following specific purpose statement: At the end of my speech, the Clarke County Zoning Commission will understand that locating businesses in bog turtle habitat is a poor choice with a range of negative consequences. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do.

Success demands singleness of purpose. – Vince Lombardi

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your talk, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a thesis statement that you will share with your audience. A thesis statement encapsulates the main points of a speech in just a sentence or two, and it is designed to give audiences a quick preview of what the entire speech will be about. The thesis statement for a speech, like the thesis of a research- based essay, should be easily identifiable and ought to very succinctly sum up the main points you will present. Moreover, the thesis statement should reflect the general purpose of your speech; if your purpose is to persuade or educate, for instance, the thesis should alert audience members to this goal. The bog turtle enthusiast might prepare the following thesis statement based on her specific purpose statement: Bog turtle habitats are sensitive to a variety of activities, but land development is particularly harmful to unstable habitats. The Clarke County Zoning Commission should protect bog turtle habitats by choosing to prohibit business from locating in these habitats. In this example, the thesis statement outlines the main points and implies that the speaker will be arguing for certain zoning practices.

• Bitzer, L. (1968). The rhetorical situation. Philosophy & Rhetoric , 1 (1), 1 – 14. ↵
• Zarefsky, D. (2010). Public speaking: Strategies for success (6th edition). Boston: Allyn & Bacon. ↵
• O’Hair, D., Stewart, R., Rubenstein, H. (2004). A speaker’s guidebook: Text and reference (2nd edition). Boston: Bedford/St. Martin’s. ↵
• Chapter 8 The Topic, Purpose, and Thesis. Authored by : Joshua Trey Barnett. Provided by : University of Indiana, Bloomington, IN. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : The Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• The Reader. Authored by : Shakespearesmonkey. Located at : https://www.flickr.com/photos/shakespearesmonkey/4939289974/ . License : CC BY-NC: Attribution-NonCommercial
• Image of a bog turtle . Authored by : R. G. Tucker, Jr.. Provided by : United States Fish and Wildlife Service. Located at : http://commons.wikimedia.org/wiki/File:Bog_turtle_sunning.jpg . License : Public Domain: No Known Copyright

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Writing a Paper: Thesis Statements

Basics of thesis statements.

The thesis statement is the brief articulation of your paper's central argument and purpose. You might hear it referred to as simply a "thesis." Every scholarly paper should have a thesis statement, and strong thesis statements are concise, specific, and arguable. Concise means the thesis is short: perhaps one or two sentences for a shorter paper. Specific means the thesis deals with a narrow and focused topic, appropriate to the paper's length. Arguable means that a scholar in your field could disagree (or perhaps already has!).

Strong thesis statements address specific intellectual questions, have clear positions, and use a structure that reflects the overall structure of the paper. Read on to learn more about constructing a strong thesis statement.

Being Specific

This thesis statement has no specific argument:

Needs Improvement: In this essay, I will examine two scholarly articles to find similarities and differences.

This statement is concise, but it is neither specific nor arguable—a reader might wonder, "Which scholarly articles? What is the topic of this paper? What field is the author writing in?" Additionally, the purpose of the paper—to "examine…to find similarities and differences" is not of a scholarly level. Identifying similarities and differences is a good first step, but strong academic argument goes further, analyzing what those similarities and differences might mean or imply.

Better: In this essay, I will argue that Bowler's (2003) autocratic management style, when coupled with Smith's (2007) theory of social cognition, can reduce the expenses associated with employee turnover.

The new revision here is still concise, as well as specific and arguable.  We can see that it is specific because the writer is mentioning (a) concrete ideas and (b) exact authors.  We can also gather the field (business) and the topic (management and employee turnover). The statement is arguable because the student goes beyond merely comparing; he or she draws conclusions from that comparison ("can reduce the expenses associated with employee turnover").

Making a Unique Argument

This thesis draft repeats the language of the writing prompt without making a unique argument:

Needs Improvement: The purpose of this essay is to monitor, assess, and evaluate an educational program for its strengths and weaknesses. Then, I will provide suggestions for improvement.

You can see here that the student has simply stated the paper's assignment, without articulating specifically how he or she will address it. The student can correct this error simply by phrasing the thesis statement as a specific answer to the assignment prompt.

Better: Through a series of student interviews, I found that Kennedy High School's antibullying program was ineffective. In order to address issues of conflict between students, I argue that Kennedy High School should embrace policies outlined by the California Department of Education (2010).

Words like "ineffective" and "argue" show here that the student has clearly thought through the assignment and analyzed the material; he or she is putting forth a specific and debatable position. The concrete information ("student interviews," "antibullying") further prepares the reader for the body of the paper and demonstrates how the student has addressed the assignment prompt without just restating that language.

Creating a Debate

This thesis statement includes only obvious fact or plot summary instead of argument:

Needs Improvement: Leadership is an important quality in nurse educators.

A good strategy to determine if your thesis statement is too broad (and therefore, not arguable) is to ask yourself, "Would a scholar in my field disagree with this point?" Here, we can see easily that no scholar is likely to argue that leadership is an unimportant quality in nurse educators.  The student needs to come up with a more arguable claim, and probably a narrower one; remember that a short paper needs a more focused topic than a dissertation.

Better: Roderick's (2009) theory of participatory leadership  is particularly appropriate to nurse educators working within the emergency medicine field, where students benefit most from collegial and kinesthetic learning.

Here, the student has identified a particular type of leadership ("participatory leadership"), narrowing the topic, and has made an arguable claim (this type of leadership is "appropriate" to a specific type of nurse educator). Conceivably, a scholar in the nursing field might disagree with this approach. The student's paper can now proceed, providing specific pieces of evidence to support the arguable central claim.

Choosing the Right Words

This thesis statement uses large or scholarly-sounding words that have no real substance:

Needs Improvement: Scholars should work to seize metacognitive outcomes by harnessing discipline-based networks to empower collaborative infrastructures.

There are many words in this sentence that may be buzzwords in the student's field or key terms taken from other texts, but together they do not communicate a clear, specific meaning. Sometimes students think scholarly writing means constructing complex sentences using special language, but actually it's usually a stronger choice to write clear, simple sentences. When in doubt, remember that your ideas should be complex, not your sentence structure.

Better: Ecologists should work to educate the U.S. public on conservation methods by making use of local and national green organizations to create a widespread communication plan.

Notice in the revision that the field is now clear (ecology), and the language has been made much more field-specific ("conservation methods," "green organizations"), so the reader is able to see concretely the ideas the student is communicating.

Leaving Room for Discussion

This thesis statement is not capable of development or advancement in the paper:

Needs Improvement: There are always alternatives to illegal drug use.

This sample thesis statement makes a claim, but it is not a claim that will sustain extended discussion. This claim is the type of claim that might be appropriate for the conclusion of a paper, but in the beginning of the paper, the student is left with nowhere to go. What further points can be made? If there are "always alternatives" to the problem the student is identifying, then why bother developing a paper around that claim? Ideally, a thesis statement should be complex enough to explore over the length of the entire paper.

Better: The most effective treatment plan for methamphetamine addiction may be a combination of pharmacological and cognitive therapy, as argued by Baker (2008), Smith (2009), and Xavier (2011).

In the revised thesis, you can see the student make a specific, debatable claim that has the potential to generate several pages' worth of discussion. When drafting a thesis statement, think about the questions your thesis statement will generate: What follow-up inquiries might a reader have? In the first example, there are almost no additional questions implied, but the revised example allows for a good deal more exploration.

Thesis Mad Libs

If you are having trouble getting started, try using the models below to generate a rough model of a thesis statement! These models are intended for drafting purposes only and should not appear in your final work.

• In this essay, I argue ____, using ______ to assert _____.
• While scholars have often argued ______, I argue______, because_______.
• Through an analysis of ______, I argue ______, which is important because_______.

Words to Avoid and to Embrace

When drafting your thesis statement, avoid words like explore, investigate, learn, compile, summarize , and explain to describe the main purpose of your paper. These words imply a paper that summarizes or "reports," rather than synthesizing and analyzing.

Instead of the terms above, try words like argue, critique, question , and interrogate . These more analytical words may help you begin strongly, by articulating a specific, critical, scholarly position.

Read Kayla's blog post for tips on taking a stand in a well-crafted thesis statement.

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How to Write a Strong Thesis Statement: 4 Steps + Examples

What’s Covered:

What is the purpose of a thesis statement, writing a good thesis statement: 4 steps, common pitfalls to avoid, where to get your essay edited for free.

When you set out to write an essay, there has to be some kind of point to it, right? Otherwise, your essay would just be a big jumble of word salad that makes absolutely no sense. An essay needs a central point that ties into everything else. That main point is called a thesis statement, and it’s the core of any essay or research paper.

You may hear about Master degree candidates writing a thesis, and that is an entire paper–not to be confused with the thesis statement, which is typically one sentence that contains your paper’s focus. 

Read on to learn more about thesis statements and how to write them. We’ve also included some solid examples for you to reference.

Typically the last sentence of your introductory paragraph, the thesis statement serves as the roadmap for your essay. When your reader gets to the thesis statement, they should have a clear outline of your main point, as well as the information you’ll be presenting in order to either prove or support your point. 

The thesis statement should not be confused for a topic sentence , which is the first sentence of every paragraph in your essay. If you need help writing topic sentences, numerous resources are available. Topic sentences should go along with your thesis statement, though.

Since the thesis statement is the most important sentence of your entire essay or paper, it’s imperative that you get this part right. Otherwise, your paper will not have a good flow and will seem disjointed. That’s why it’s vital not to rush through developing one. It’s a methodical process with steps that you need to follow in order to create the best thesis statement possible.

Step 1: Decide what kind of paper you’re writing

When you’re assigned an essay, there are several different types you may get. Argumentative essays are designed to get the reader to agree with you on a topic. Informative or expository essays present information to the reader. Analytical essays offer up a point and then expand on it by analyzing relevant information. Thesis statements can look and sound different based on the type of paper you’re writing. For example:

• Argumentative: The United States needs a viable third political party to decrease bipartisanship, increase options, and help reduce corruption in government.
• Informative: The Libertarian party has thrown off elections before by gaining enough support in states to get on the ballot and by taking away crucial votes from candidates.
• Analytical: An analysis of past presidential elections shows that while third party votes may have been the minority, they did affect the outcome of the elections in 2020, 2016, and beyond.

Step 2: Figure out what point you want to make

Once you know what type of paper you’re writing, you then need to figure out the point you want to make with your thesis statement, and subsequently, your paper. In other words, you need to decide to answer a question about something, such as:

• What impact did reality TV have on American society?
• How has the musical Hamilton affected perception of American history?
• Why do I want to major in [chosen major here]?

If you have an argumentative essay, then you will be writing about an opinion. To make it easier, you may want to choose an opinion that you feel passionate about so that you’re writing about something that interests you. For example, if you have an interest in preserving the environment, you may want to choose a topic that relates to that. 

If you’re writing your college essay and they ask why you want to attend that school, you may want to have a main point and back it up with information, something along the lines of:

“Attending Harvard University would benefit me both academically and professionally, as it would give me a strong knowledge base upon which to build my career, develop my network, and hopefully give me an advantage in my chosen field.”

Step 3: Determine what information you’ll use to back up your point

Once you have the point you want to make, you need to figure out how you plan to back it up throughout the rest of your essay. Without this information, it will be hard to either prove or argue the main point of your thesis statement. If you decide to write about the Hamilton example, you may decide to address any falsehoods that the writer put into the musical, such as:

“The musical Hamilton, while accurate in many ways, leaves out key parts of American history, presents a nationalist view of founding fathers, and downplays the racism of the times.”

Once you’ve written your initial working thesis statement, you’ll then need to get information to back that up. For example, the musical completely leaves out Benjamin Franklin, portrays the founding fathers in a nationalist way that is too complimentary, and shows Hamilton as a staunch abolitionist despite the fact that his family likely did own slaves. 

Step 4: Revise and refine your thesis statement before you start writing

Read through your thesis statement several times before you begin to compose your full essay. You need to make sure the statement is ironclad, since it is the foundation of the entire paper. Edit it or have a peer review it for you to make sure everything makes sense and that you feel like you can truly write a paper on the topic. Once you’ve done that, you can then begin writing your paper.

When writing a thesis statement, there are some common pitfalls you should avoid so that your paper can be as solid as possible. Make sure you always edit the thesis statement before you do anything else. You also want to ensure that the thesis statement is clear and concise. Don’t make your reader hunt for your point. Finally, put your thesis statement at the end of the first paragraph and have your introduction flow toward that statement. Your reader will expect to find your statement in its traditional spot.

If you’re having trouble getting started, or need some guidance on your essay, there are tools available that can help you. CollegeVine offers a free peer essay review tool where one of your peers can read through your essay and provide you with valuable feedback. Getting essay feedback from a peer can help you wow your instructor or college admissions officer with an impactful essay that effectively illustrates your point.

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7.2 The Topic, General Purpose, Specific Purpose, and Thesis

Before any work can be done on crafting the body of your speech or presentation, you must first do some prep work—selecting a topic, formulating a general purpose, a specific purpose statement, and crafting a central idea, or thesis statement. In doing so, you lay the foundation for your speech by making important decisions about what you will speak about and for what purpose you will speak. These decisions will influence and guide the entire speechwriting process, so it is wise to think carefully and critically during these beginning stages.

Selecting a Topic

Generally, speakers focus on one or more interrelated topics—relatively broad concepts, ideas, or problems that are relevant for particular audiences. The most common way that speakers discover topics is by simply observing what is happening around them—at their school, in their local government, or around the world. Student government leaders, for example, speak or write to other students when their campus is facing tuition or fee increases, or when students have achieved something spectacular, like lobbying campus administrators for lower student fees and succeeding. In either case, it is the situation that makes their speeches appropriate and useful for their audience of students and university employees. More importantly, they speak when there is an opportunity to change a university policy or to alter the way students think or behave in relation to a particular event on campus.

But you need not run for president or student government in order to give a meaningful speech. On the contrary, opportunities abound for those interested in engaging speech as a tool for change. Perhaps the simplest way to find a topic is to ask yourself a few questions, including:

• What important events are occurring locally, nationally and internationally? • What do I care about most? • Is there someone or something I can advocate for? • What makes me angry/happy? • What beliefs/attitudes do I want to share? • Is there some information the audience needs to know?

Students speak about what is interesting to them and their audiences. What topics do you think are relevant today? There are other questions you might ask yourself, too, but these should lead you to at least a few topical choices. The most important work that these questions do is to locate topics within your pre-existing sphere of knowledge and interest. David Zarefsky (2010) also identifies brainstorming as a way to develop speech topics, a strategy that can be helpful if the questions listed above did not yield an appropriate or interesting topic. Starting with a topic you are already interested in will likely make writing and presenting your speech a more enjoyable and meaningful experience. It means that your entire speechwriting process will focus on something you find important and that you can present this information to people who stand to benefit from your speech.

Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about breeds of dogs. This is a very broad topic and could easily lead to a dozen different speeches. To resolve this problem, speakers must also consider the audience to whom they will speak, the scope of their presentation, and the outcome they wish to achieve.

Formulating the Purpose Statements

By honing in on a very specific topic, you begin the work of formulating your purpose statement . In short, a purpose statement clearly states what it is you would like to achieve. Purpose statements are especially helpful for guiding you as you prepare your speech. When deciding which main points, facts, and examples to include, you should simply ask yourself whether they are relevant not only to the topic you have selected, but also whether they support the goal you outlined in your purpose statement. The general purpose statement of a speech may be to inform, to persuade, to celebrate, or to entertain. Thus, it is common to frame a specific purpose statement around one of these goals. According to O’Hair, Stewart, and Rubenstein, a specific purpose statement “expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve” (2004). For instance, the home design enthusiast might write the following specific purpose statement: At the end of my speech, the audience will learn the pro’s and con’s of flipping houses. In short, the general purpose statement lays out the broader goal of the speech while the specific purpose statement describes precisely what the speech is intended to do. Some of your professors may ask that you include the general purpose and add the specific purpose.

Writing the Thesis Statement

The specific purpose statement is a tool that you will use as you write your talk, but it is unlikely that it will appear verbatim in your speech. Instead, you will want to convert the specific purpose statement into a central idea, or thesis statement that you will share with your audience.

Depending on your instructor’s approach, a thesis statement may be written two different ways. A thesis statement may encapsulate the main points of a speech in just a sentence or two, and be designed to give audiences a quick preview of what the entire speech will be about. The thesis statement for a speech, like the thesis of a research-based essay, should be easily identifiable and ought to very succinctly sum up the main points you will present. Some instructors prefer that your thesis, or central idea, be a single, declarative statement providing the audience with an overall statement that provides the essence of the speech, followed by a separate preview statement.

If you are a Harry Potter enthusiast, you may write a thesis statement (central idea) the following way using the above approach: J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella like story having gone from relatively humble beginnings, through personal struggles, and finally success and fame.

Writing the Preview Statement

However, some instructors prefer that you separate your thesis from your preview statement . A preview statement (or series of statements) is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to open your Waze app, it would tell you exactly how to get there. Best of all, you would know what to look for! So, if we take our J.K Rowling example, let’s rewrite that using this approach separating out the thesis and preview:

J.K. Rowling is a renowned author of the Harry Potter series with a Cinderella like rags to riches story. First, I will tell you about J.K. Rowling’s humble beginnings. Then, I will describe her personal struggles as a single mom. Finally, I will explain how she overcame adversity and became one of the richest women in the United Kingdom.

There is no best way to approach this. This is up to your instructor.

Writing the Body of Your Speech

Once you have finished the important work of deciding what your speech will be about, as well as formulating the purpose statement and crafting the thesis, you should turn your attention to writing the body of your speech. All of your main points are contained in the body, and normally this section is prepared well before you ever write the introduction or conclusion. The body of your speech will consume the largest amount of time to present; and it is the opportunity for you to elaborate on facts, evidence, examples, and opinions that support your thesis statement and do the work you have outlined in the specific purpose statement. Combining these various elements into a cohesive and compelling speech, however, is not without its difficulties, the first of which is deciding which elements to include and how they ought to be organized to best suit your purpose.

clearly states what it is you would like to achieve

“expresses both the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve" (O'Hair, Stewart, & Rubenstein, 2004)

single, declarative sentence that captures the essence or main point of your entire presentation

the part of the speech that literally tells the audience exactly what main points you will cover

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Speech Thesis Statement

In the realm of effective communication, crafting a well-structured and compelling speech thesis statement is paramount. A speech thesis serves as the bedrock upon which impactful oratory is built, encapsulating the core message, purpose, and direction of the discourse. This exploration delves into diverse speech thesis statement examples, offering insights into the art of formulating them. Moreover, it provides valuable tips to guide you in crafting speeches that resonate powerfully with your audience and leave a lasting impact.

What is a Speech Thesis Statement? – Definition

A speech thesis statement is a succinct and focused declaration that encapsulates the central argument, purpose, or message of a speech. It outlines the primary idea the speaker intends to convey to the audience, serving as a guide for the content and structure of the speech.

What is an Example of Speech Thesis Statement?

“In this speech, I will argue that implementing stricter gun control measures is essential for reducing gun-related violence and ensuring public safety. By examining statistical data, addressing common misconceptions, and advocating for comprehensive background checks, we can take meaningful steps toward a safer society.”

In this example, the speech’s main argument, key points (statistics, misconceptions, background checks), and the intended impact (safer society) are all succinctly conveyed in the thesis statement.

100 Speech Thesis Statement Examples

• “Today, I will convince you that renewable energy sources are the key to a sustainable and cleaner future.”
• “In this speech, I will explore the importance of mental health awareness and advocate for breaking the stigma surrounding it.”
• “My aim is to persuade you that adopting a plant-based diet contributes not only to personal health but also to environmental preservation.”
• “In this speech, I will discuss the benefits of exercise on cognitive function and share practical tips for integrating physical activity into our daily routines.”
• “Today, I’ll argue that access to quality education is a fundamental right for all, and I’ll present strategies to bridge the educational gap.”
• “My speech centers around the significance of arts education in fostering creativity, critical thinking, and overall cognitive development in students.”
• “Through this speech, I’ll shed light on the impact of plastic pollution on marine ecosystems and inspire actionable steps toward plastic reduction.”
• “My aim is to persuade you that stricter regulations on social media platforms are imperative to combat misinformation and protect user privacy.”
• “Today, I’ll discuss the importance of empathy in building strong interpersonal relationships and provide techniques to cultivate empathy in daily interactions.”
• “In this speech, I’ll present the case for implementing universal healthcare, emphasizing its benefits for both individual health and societal well-being.”
• “My speech highlights the urgency of addressing climate change and calls for international collaboration in reducing carbon emissions.”
• “I will argue that the arts play a crucial role in fostering cultural understanding, breaking down stereotypes, and promoting global harmony.”
• “Through this speech, I’ll advocate for the preservation of endangered species and offer strategies to contribute to wildlife conservation efforts.”
• “Today, I’ll discuss the power of effective time management in enhancing productivity and share practical techniques to prioritize tasks.”
• “My aim is to convince you that raising the minimum wage is vital to reducing income inequality and improving the overall quality of life.”
• “In this speech, I’ll explore the societal implications of automation and artificial intelligence and propose strategies for a smooth transition into the future.”
• “Through this speech, I’ll emphasize the significance of volunteering in community development and suggest ways to get involved in meaningful initiatives.”
• “I will argue that stricter regulations on fast food advertising are necessary to address the growing obesity epidemic among children and adolescents.”
• “Today, I’ll discuss the importance of financial literacy in personal empowerment and provide practical advice for making informed financial decisions.”
• “My speech focuses on the value of cultural diversity in enriching society, fostering understanding, and promoting a more inclusive world.”
• “In this speech, I’ll present the case for investing in renewable energy technologies to mitigate the adverse effects of climate change on future generations.”
• “I will argue that embracing failure as a stepping stone to success is crucial for personal growth and achieving one’s fullest potential.”
• “Through this speech, I’ll examine the impact of social media on mental health and offer strategies to maintain a healthy online presence.”
• “Today, I’ll emphasize the importance of effective communication skills in professional success and share tips for honing these skills.”
• “My aim is to persuade you that stricter gun control measures are essential to reduce gun-related violence and ensure public safety.”
• “In this speech, I’ll discuss the significance of cultural preservation and the role of heritage sites in maintaining the identity and history of communities.”
• “I will argue that promoting diversity and inclusion in the workplace leads to enhanced creativity, collaboration, and overall organizational success.”
• “Through this speech, I’ll explore the impact of social media on political engagement and discuss ways to critically evaluate online information sources.”
• “Today, I’ll present the case for investing in public transportation infrastructure to alleviate traffic congestion, reduce pollution, and enhance urban mobility.”
• “My aim is to persuade you that implementing mindfulness practices in schools can improve students’ focus, emotional well-being, and overall academic performance.”
• “In this speech, I’ll discuss the importance of supporting local businesses for economic growth, community vibrancy, and sustainable development.”
• “I will argue that fostering emotional intelligence in children equips them with crucial skills for interpersonal relationships, empathy, and conflict resolution.”
• “Through this speech, I’ll emphasize the need for comprehensive sex education that addresses consent, healthy relationships, and informed decision-making.”
• “Today, I’ll explore the benefits of embracing a minimalist lifestyle for mental clarity, reduced stress, and a more mindful and sustainable way of living.”
• “My aim is to persuade you that sustainable farming practices are essential for preserving ecosystems, ensuring food security, and mitigating climate change.”
• “In this speech, I’ll discuss the importance of civic engagement in democracy and provide strategies for individuals to get involved in their communities.”
• “I will argue that investing in early childhood education not only benefits individual children but also contributes to a stronger and more prosperous society.”
• “Through this speech, I’ll examine the impact of social media on body image dissatisfaction and offer strategies to promote body positivity and self-acceptance.”
• “Today, I’ll present the case for stricter regulations on e-cigarette marketing and sales to curb youth vaping and protect public health.”
• “My aim is to persuade you that exploring nature and spending time outdoors is essential for mental and physical well-being in our technology-driven world.”
• “In this speech, I’ll discuss the implications of automation on employment and suggest strategies for reskilling and preparing for the future of work.”
• “I will argue that embracing failure as a valuable learning experience fosters resilience, innovation, and personal growth, leading to ultimate success.”
• “Through this speech, I’ll emphasize the significance of media literacy in discerning credible information from fake news and ensuring informed decision-making.”
• “Today, I’ll explore the benefits of implementing universal healthcare, focusing on improved access to medical services and enhanced public health outcomes.”
• “My aim is to persuade you that embracing sustainable travel practices can minimize the environmental impact of tourism and promote cultural exchange.”
• “In this speech, I’ll present the case for criminal justice reform, highlighting the importance of alternatives to incarceration for nonviolent offenders.”
• “I will argue that instilling a growth mindset in students enhances their motivation, learning abilities, and willingness to face challenges.”
• “Through this speech, I’ll discuss the implications of artificial intelligence on the job market and propose strategies for adapting to automation-driven changes.”
• “Today, I’ll emphasize the importance of digital privacy awareness and provide practical tips to safeguard personal information online.”
• “My aim is to persuade you that investing in renewable energy sources is crucial not only for environmental sustainability but also for economic growth.”
• “In this speech, I’ll discuss the significance of cultural preservation and the role of heritage sites in maintaining a sense of identity and history.”
• “I will argue that promoting diversity and inclusion in the workplace leads to improved creativity, collaboration, and overall organizational performance.”
• “Through this speech, I’ll explore the impact of social media on political engagement and offer strategies to critically assess online information.”
• “Today, I’ll present the case for investing in public transportation to alleviate traffic congestion, reduce emissions, and enhance urban mobility.”
• “My aim is to persuade you that implementing mindfulness practices in schools can enhance students’ focus, emotional well-being, and academic achievement.”
• “In this speech, I’ll discuss the importance of supporting local businesses for economic growth, community vitality, and sustainable development.”
• “I will argue that fostering emotional intelligence in children equips them with essential skills for healthy relationships, empathy, and conflict resolution.”
• “Through this speech, I’ll emphasize the need for comprehensive sex education that includes consent, healthy relationships, and informed decision-making.”
• “My aim is to persuade you that sustainable farming practices are vital for preserving ecosystems, ensuring food security, and combating climate change.”
• “In this speech, I’ll discuss the importance of civic engagement in democracy and provide strategies for individuals to actively participate in their communities.”
• “I will argue that investing in early childhood education benefits not only individual children but also contributes to a stronger and more prosperous society.”
• “Through this speech, I’ll examine the impact of social media on body image dissatisfaction and suggest strategies to promote body positivity and self-acceptance.”
• “Today, I’ll present the case for stricter regulations on e-cigarette marketing and sales to combat youth vaping and protect public health.”
• “My aim is to persuade you that connecting with nature and spending time outdoors is essential for mental and physical well-being in our technology-driven world.”
• “In this speech, I’ll discuss the implications of automation on employment and suggest strategies for reskilling and adapting to the changing job landscape.”
• “I will argue that embracing failure as a valuable learning experience fosters resilience, innovation, and personal growth, ultimately leading to success.”
• “Through this speech, I’ll emphasize the significance of media literacy in discerning credible information from fake news and making informed decisions.”
• “Today, I’ll explore the benefits of implementing universal healthcare, focusing on improved access to medical services and better public health outcomes.”
• “My aim is to persuade you that adopting sustainable travel practices can minimize the environmental impact of tourism and promote cultural exchange.”
• “I will argue that instilling a growth mindset in students enhances their motivation, learning abilities, and readiness to tackle challenges.”
• “Through this speech, I’ll discuss the implications of artificial intelligence on the job market and propose strategies for adapting to the changing landscape.”
• “Today, I’ll emphasize the importance of digital privacy awareness and provide practical tips to safeguard personal information in the online world.”
• “My aim is to persuade you that investing in renewable energy sources is essential for both environmental sustainability and economic growth.”
• “In this speech, I’ll discuss the transformative power of art therapy in promoting mental well-being and share real-life success stories.”
• “I will argue that promoting gender equality not only empowers women but also contributes to economic growth and social progress.”
• “Through this speech, I’ll explore the impact of technology on interpersonal relationships and offer strategies to maintain meaningful connections.”
• “Today, I’ll present the case for sustainable fashion choices, emphasizing their positive effects on the environment and ethical manufacturing practices.”
• “My aim is to persuade you that investing in early childhood education is an investment in the future, leading to a more educated and equitable society.”
• “In this speech, I’ll discuss the significance of community service in building strong communities and share personal stories of volunteering experiences.”
• “I will argue that fostering emotional intelligence in children lays the foundation for a harmonious and empathetic society.”
• “Through this speech, I’ll emphasize the importance of teaching critical thinking skills in education and how they empower individuals to navigate a complex world.”
• “Today, I’ll explore the benefits of embracing a growth mindset in personal and professional development, leading to continuous learning and improvement.”
• “My aim is to persuade you that conscious consumerism can drive positive change in industries by supporting ethical practices and environmentally friendly products.”
• “In this speech, I’ll present the case for renewable energy as a solution to energy security, reduced carbon emissions, and a cleaner environment.”
• “I will argue that investing in mental health support systems is essential for the well-being of individuals and society as a whole.”
• “Through this speech, I’ll discuss the role of music therapy in enhancing mental health and promoting emotional expression and healing.”
• “Today, I’ll emphasize the importance of embracing cultural diversity to foster global understanding, harmony, and peaceful coexistence.”
• “My aim is to persuade you that incorporating mindfulness practices into daily routines can lead to reduced stress and increased overall well-being.”
• “In this speech, I’ll discuss the implications of genetic engineering and gene editing technologies on ethical considerations and future generations.”
• “I will argue that investing in renewable energy infrastructure not only mitigates climate change but also generates job opportunities and economic growth.”
• “Through this speech, I’ll explore the impact of social media on political polarization and offer strategies for promoting constructive online discourse.”
• “Today, I’ll present the case for embracing experiential learning in education, focusing on hands-on experiences that enhance comprehension and retention.”
• “My aim is to persuade you that practicing gratitude can lead to improved mental health, increased happiness, and a more positive outlook on life.”
• “In this speech, I’ll discuss the importance of teaching financial literacy in schools to equip students with essential money management skills.”
• “I will argue that promoting sustainable agriculture practices is essential to ensure food security, protect ecosystems, and combat climate change.”
• “Through this speech, I’ll emphasize the need for greater awareness of mental health issues in society and the importance of reducing stigma.”
• “Today, I’ll explore the benefits of incorporating arts and creativity into STEM education to foster innovation, critical thinking, and problem-solving.”
• “My aim is to persuade you that practicing mindfulness and meditation can lead to improved focus, reduced anxiety, and enhanced overall well-being.”

Speech Thesis Statement for Introduction

Introductions set the tone for impactful speeches. These thesis statements encapsulate the essence of opening remarks, laying the foundation for engaging discourse.

• “Welcome to an exploration of the power of storytelling and its ability to bridge cultures and foster understanding across diverse backgrounds.”
• “In this introductory speech, we delve into the realm of artificial intelligence, examining its potential to reshape industries and redefine human capabilities.”
• “Join us as we navigate the fascinating world of space exploration and the role of technological advancements in uncovering the mysteries of the universe.”
• “Through this speech, we embark on a journey through history, highlighting pivotal moments that have shaped civilizations and continue to inspire change.”
• “Today, we embark on a discussion about the significance of empathy in our interactions, exploring how it can enrich our connections and drive positive change.”
• “In this opening address, we dive into the realm of sustainable living, exploring practical steps to reduce our environmental footprint and promote eco-consciousness.”
• “Join us as we explore the evolution of communication, from ancient symbols to modern technology, and its impact on how we connect and convey ideas.”
• “Welcome to an exploration of the intricate relationship between art and emotion, uncovering how artistic expression transcends language barriers and unites humanity.”
• “In this opening statement, we examine the changing landscape of work and career, discussing strategies to navigate career transitions and embrace lifelong learning.”
• “Today, we delve into the concept of resilience and its role in facing adversity, offering insights into how resilience can empower us to overcome challenges.”

Speech Thesis Statement for Graduation

Graduation speeches mark significant milestones. These thesis statements encapsulate the achievements, aspirations, and challenges faced by graduates as they move forward.

• “As we stand on the threshold of a new chapter, let’s reflect on our journey, celebrate our achievements, and embrace the uncertainties that lie ahead.”
• “In this graduation address, we celebrate not only our academic accomplishments but also the personal growth, resilience, and friendships that have enriched our years here.”
• “As we step into the world beyond academia, let’s remember that learning is a lifelong journey, and the skills we’ve honed will propel us toward success.”
• “Today, we bid farewell to the familiar and embrace the unknown, armed with the knowledge that every challenge we face is an opportunity for growth.”
• “In this commencement speech, we acknowledge the collective accomplishments of our class and embrace the responsibility to contribute positively to the world.”
• “As we graduate, let’s carry with us the values instilled by our education, applying them not only in our careers but also in shaping a more just and compassionate society.”
• “Join me in celebrating the diversity of talents and perspectives that define our graduating class, and let’s channel our unique strengths to make a meaningful impact.”
• “Today, we honor the culmination of our academic pursuits and embrace the journey of continuous learning that will shape our personal and professional paths.”
• “In this graduation address, we acknowledge the support of our families, educators, and peers, recognizing that our successes are a testament to shared effort.”
• “As we don our caps and gowns, let’s remember that our education equips us not only with knowledge but also with the power to effect positive change in the world.”

Speech Thesis Statement For Acceptance

Acceptance speeches express gratitude and acknowledge achievements. These thesis statements capture the essence of acknowledgment, appreciation, and commitment.

• “I am humbled and honored by this recognition, and I pledge to use this platform to amplify the voices of the marginalized and work toward equity.”
• “As I accept this award, I express my gratitude to those who believed in my potential, and I commit to using my skills to contribute meaningfully to our community.”
• “Receiving this honor is a testament to the collaborative efforts that make achievements possible. I am dedicated to sharing this success with those who supported me.”
• “Accepting this award, I am reminded of the responsibility that accompanies it. I vow to continue striving for excellence and inspiring those around me.”
• “As I receive this recognition, I extend my deepest appreciation to my mentors, colleagues, and family, and I promise to pay it forward by mentoring the next generation.”
• “Accepting this accolade, I recognize that success is a team effort. I commit to fostering a culture of collaboration and innovation in all my endeavors.”
• “Receiving this honor, I am reminded of the privilege I have to effect change. I dedicate myself to leveraging this platform for the betterment of society.”
• “Accepting this award, I am grateful for the opportunities that have shaped my journey. I am committed to using my influence to uplift others and drive positive change.”
• “As I stand here, I am deeply moved by this recognition. I pledge to use this honor as a catalyst for making a meaningful impact on the lives of those I encounter.”
• “Accepting this distinction, I embrace the responsibility it brings. I promise to uphold the values that guided me to this moment and channel my efforts toward progress.”

Speech Thesis Statement in Extemporaneous

Extemporaneous speeches require quick thinking and concise communication. These thesis statements capture the essence of on-the-spot analysis and delivery.

• “On the topic of technological disruption, we explore its effects on job markets, emphasizing the importance of upskilling for the workforce’s evolving demands.”
• “In this impromptu speech, we dissect the complexities of global climate agreements, assessing their impact on environmental sustainability and international cooperation.”
• “Addressing the issue of cyberbullying, we examine its psychological consequences, potential legal remedies, and strategies to create safer online spaces.”
• “Discussing the merits of universal basic income, we weigh its potential to alleviate poverty, stimulate economic growth, and reshape the social safety net.”
• “As we delve into the debate on genetically modified organisms, we consider the benefits of increased crop yields, while also evaluating environmental and health concerns.”
• “On the topic of urbanization, we analyze its benefits in fostering economic growth and cultural exchange, while addressing challenges of infrastructure and inequality.”
• “Delving into the controversy surrounding artificial intelligence, we explore its transformative potential in various sectors, touching on ethical considerations and fears of job displacement.”
• “In this impromptu speech, we examine the impact of social media on political discourse, highlighting the role of echo chambers and the need for critical thinking.”
• “Addressing the issue of mental health stigma, we discuss the societal barriers that prevent seeking help, while advocating for open conversations and destigmatization.”
• “Discussing the concept of ethical consumerism, we weigh the impact of consumer choices on industries, environment, and labor rights, emphasizing the power of informed purchasing.”

Speech Thesis Statement in Argumentative Essay

Argumentative speeches present clear stances on contentious topics. These thesis statements assert positions while indicating the direction of the ensuing debate.

• “In this argumentative speech, we assert that mandatory voting fosters civic participation and strengthens democracy by ensuring diverse voices are heard.”
• “Advocating for stricter gun control, we contend that regulations on firearm access are vital for public safety, reducing gun violence, and preventing tragedies.”
• “Arguing for the benefits of school uniforms, we posit that uniforms promote a focused learning environment, reduce socioeconomic disparities, and enhance school spirit.”
• “In this persuasive speech, we assert that capital punishment should be abolished due to its potential for wrongful executions, lack of deterrence, and ethical concerns.”
• “Taking a stand against standardized testing, we argue that these assessments stifle creativity, promote rote learning, and fail to measure true intellectual potential.”
• “Defending the benefits of renewable energy, we assert that transitioning to sustainable sources will mitigate climate change, create jobs, and reduce dependence on fossil fuels.”
• “Addressing the merits of open borders, we contend that welcoming immigrants bolsters cultural diversity, contributes to economic growth, and upholds humanitarian values.”
• “In this persuasive speech, we argue against the use of animal testing, asserting that modern alternatives exist to ensure scientific progress without unnecessary suffering.”
• “Advocating for comprehensive sex education, we assert that teaching about contraception, consent, and healthy relationships equips students to make informed choices.”
• “Arguing for universal healthcare, we posit that accessible medical services are a basic human right, contributing to improved public health, reduced disparities, and economic stability.”

These examples offer a range of thesis statements for various types of speeches, catering to different contexts and styles of presentation. Tailor them to fit your specific needs and adjust the content as necessary to create impactful speeches.

Is There a Thesis Statement in a Speech?

Yes, a thesis statement is an essential component of a speech. Just like in written essays, a thesis statement in a speech serves as the central point or main idea that the speaker wants to convey to the audience. It provides focus, direction, and a preview of the content that will follow in the speech. A well-crafted thesis statement helps the audience understand the purpose of the speech and what they can expect to learn or gain from listening.

What is the Thesis Structure of a Speech?

The structure of a thesis statement in a speech is similar to that of a thesis statement in an essay, but it’s adapted for the spoken format. A speech thesis generally consists of:

• Topic: Clearly state the topic or subject of your speech. This provides the context for your thesis and gives the audience an idea of the subject matter.
• Main Idea or Argument: Present the main point you want to make or the central argument you’ll be discussing in your speech. This should be a concise and focused statement that encapsulates the essence of your message.
• Supporting Points: Optionally, you can include a brief overview of the main supporting points or arguments that you’ll elaborate on in the body of your speech. This gives the audience an outline of what to expect.

How Do You Write a Speech Thesis Statement? – Step by Step Guide

• Choose Your Topic: Select a topic that is relevant to your audience and aligns with the purpose of your speech.
• Identify Your Main Message: Determine the central message or argument you want to convey. What is the key takeaway you want your audience to remember?
• Craft a Concise Statement: Write a clear and concise sentence that captures the essence of your main message. Make sure it’s specific and avoids vague language.
• Consider Your Audience: Tailor your thesis statement to your audience’s level of understanding and interests. Use language that resonates with them.
• Review and Refine: Read your thesis statement aloud to ensure it sounds natural and engaging. Refine it as needed to make it compelling.

Tips for Writing a Speech Thesis Statement

• Be Specific: A strong thesis statement is specific and focused. Avoid vague or general statements.
• Avoid Jargon: Use language that your audience can easily understand, avoiding complex jargon or technical terms unless you explain them.
• One Main Idea: Stick to one main idea or argument. Multiple ideas can confuse your audience.
• Preview Supporting Points: If applicable, briefly preview the main supporting points you’ll cover in your speech.
• Reflect the Purpose: Your thesis should reflect the purpose of your speech—whether it’s to inform, persuade, entertain, or inspire.
• Keep It Concise: A thesis statement is not a paragraph. Keep it to a single sentence that encapsulates your message.
• Practice Pronunciation: If your thesis statement includes challenging words or terms, practice pronouncing them clearly.
• Test for Clarity: Ask someone to listen to your thesis statement and summarize what they understood from it. This can help you gauge its clarity.
• Revise as Necessary: Don’t be afraid to revise your thesis statement as you refine your speech. It’s important that it accurately represents your content.
• Capture Interest: Craft your thesis statement in a way that captures the audience’s interest and curiosity, encouraging them to listen attentively.

Remember, the thesis statement sets the tone for your entire speech. It should be well-crafted, engaging, and reflective of the main message you want to communicate to your audience.

Speech Thesis Statement Generator

Text prompt

• Instructive
• Professional

Create a Speech Thesis Statement on the importance of voting

Write a Speech Thesis Statement for a talk on renewable energy benefits

eCore Public Speaking Textbook (COMM 1113)

• Download PDF Prints
• The Basics of Public Speaking
• Listening in Public Speaking Settings
• Ethics in Public Speaking
• Unit 1 Glossary

Developing Topics for Your Speech

• Organizing and Outlining
• Introductions and Conclusions
• Special Occasions
• Unit 2 Glossary
• Audience Analysis
• Researching Your Speeches
• Supporting Your Speech Ideas
• Informative Speaking
• Unit 3 Glossary
• Persuasive Speaking
• Logical Reasoning
• Presentation Aids
• Unit 4 Glossary
• Attribution and References

After reading this section, the student will be able to:

• Distinguish between the specific purpose, central idea, and main points of a speech

• Differentiate between a speech to inform, persuade, and inspire or entertain

• Write a specific purpose statement

• Write a thesis or central idea statement

• Distinguish between acceptable and unacceptable specific purpose and central idea statements

• Compose appropriate specific purpose and central idea statements for informative, persuasive, and inspirational/entertaining speeches

Getting Started with Your Topic and Purpose

So far in this text we have examined many practical and theoretical aspects of public speaking as a method of communicating and as an art form. In this chapter we are going to get into the real meat of putting your speech together.

Often when we get to the point of sitting down to prepare a speech, we think about topics. That is understandable, but before we go any further, let’s recalibrate our minds to think also, or even more, about “purpose.” There are some benefits to considering purpose and topic simultaneously. Doing so will help you focus your speech to a manageable amount of content and become more audience-centered. Also, you will be able to make strategic decisions about other aspects of the speech, such as organization, supporting evidence, and visual aids.

Speeches have traditionally been seen to have one of three broad purposes: to inform, to persuade, and— Well, to be honest, different words are used for the third kind of speech purpose: to inspire, to amuse, to please, to delight, or to entertain. We will just use “to inspire” as the overall term here. These broad goals are commonly known as a speech’s general purpose , since, in general, you are trying to inform, persuade, or entertain/inspire your audience without regard to specifically what the topic will be. Perhaps you could think of them as appealing to the understanding of the audience (informative), the will or action (persuasive), and the emotion or pleasure.

Your instructor will most likely assign you an informative and a persuasive speech, and then perhaps one more. The third one might be a special occasion speech, such as a tribute (commemorative), an after-dinner speech, a toast, or a eulogy. These four types of speeches fit into the category of “to inspire” or “to entertain.” This text has sections on and examples of all three types.

It should be understood that these three purposes are not necessarily exclusive of the others. A speech designed to be persuasive can also be informative and entertaining, even if neither of those is the main purpose.

As we saw in Unit 1, the canons of rhetoric is the traditional way to explain the process of preparing a speech. That process is still a practical guide for today. The first canon, invention, or inventio , is discussed, at least in part, in this unit. Although in modern times we tend to think of invention as the creation of a new technology, invention basically means “discovery” of what to say.

The scholars of rhetoric from the ancient times encouraged the use of questions to “discover” the arguments and content of the speech. These were called “ topoi ” and there were a couple of dozen of them; modern scholars have reframed them as questions that can be used to develop reasons and material. These can be helpful in many ways, but here we will present just two basic questions you should consider for beginning your speech:

1. What value, connection, or interest does my purpose/topic have for the audience? What needs do they meet?

2. Why would the audience consider me, the speaker, a credible source on this purpose/topic?

We suggest that these two questions be in your mind as you develop your speech. You should answer them, directly or indirectly, for your audience in your speech. If your audience is unfamiliar with your topic, for instance, you would want to address the first one early in the speech. If your audience does not know anything about you, you should mention (in an appropriate way) your background in the subject area.

One of the authors has a core concept in her basic public speaking classes: The most effective speeches are the ones that answer the questions in the minds of the audience. She uses that to change the students’ focus from speaking just to express themselves to being audience-centered. She also uses the acronym “WIIFM.” This is not a new radio station, but the abbreviation for “What’s In It For Me?” The audience is asking this question, directly or indirectly, during a speech. Keep the WIIFM acronym in mind as you start to think about your speeches more and more from your audience’s perspective.

Formulating a Specific Purpose

Now that you know your general purpose (to inform, to persuade, or to entertain), you can start to move in the direction of the specific purpose. A specific purpose statement builds on your general purpose (such as to inform) and makes it more specific (as the name suggests). So if your first speech is an informative speech, your general purpose will be to inform your audience about a very specific realm of knowledge, for example, the history of NASA’s Shuttle program.

In writing your specific purpose statement, you will take three contributing elements that will come together to help you determine your specific purpose. The diagram shows those three elements. These three elements are you (your interests, your background, past jobs, experience, education, major), your audience (which you learned to analyze later), and the context or setting (also discussed later).

An old adage states, “Write about what you know.” In many ways, that is a great place to start with creating a speech, although you will need to consult other sources as well. If you start with ideas that reflect your interests, goals, and passions, that passion and commitment will come across in your speech, give you more credibility in the eyes of your audience, and make your speech more interesting.

This would be a good place for you to do an inventory. Retail stores do regular inventories to know what is “really there” in the stores. You have much more going on in your brain and background than you can be conscious of at any one time. Being asked the right kinds of prompts can help you find ideas. Below is a list of prompts for this inventory. To help generate some ideas for your speeches, complete the phrases and/or answer the questions below to see if any ideas can be generated from experiences or interests you may not have realized you had.

This inventory may seem long and intrusive, but digging a little deeper may help you find ideas and directions that are unique to you. You want to find this kind of subject matter and not the same topics others will gravitate towards just because they saw a list on Google on informative speech topics. Also, generating your list based on these questions and prompts will get you excited about your topic and talking about it to your classmates. For example, a very common persuasive speech topic is organ donation. There is nothing wrong with that topic per se and it is an important issue. However, if you ask yourself the right questions, you may come up with something far more central to who you are and that might interest and/or apply to the audience more.

Another approach that you might find helpful is to determine what you are passionate about through two binary routes. First, you will obviously be passionate about the things you love, so talk about those. Is The Simpsons your favorite TV show? Then you can inform us on the people and vision of the team behind this highly popular and long-running TV show. Do you feel that Big Brothers Big Sisters is a vital organization in the way it helps kids? Then persuade us to volunteer there. Conversely, you can also be passionate about things you don’t love (i.e., hate). Does it really annoy you when people don’t use their turn signals? Then persuade us to always use them. Do you want to scream when you hear a cell phone go off at the movies? Then persuade us that cell phones should be banned in theaters.

The Audience

Of course, what you love or hate may be in stark contrast to how your audience feels, so it is important to keep them in mind as well, which brings us to the next contributing factor. After you examine what you know and are passionate about, you have to determine if and how the topic has practical value or interest for others. It may be that it is a topic the audience is not immediately interested in but needs to know about for their own benefit. Then it becomes necessary for you to find that angle and approach that will help them see the benefit of the topic and listen to you. The more you know about your audience, the better you can achieve this goal. Good speakers are very knowledgeable about their audiences.

The Context

Many aspects come into the context of a speech, but the main ones are the time, place, and reason(s) for the event and the audience being there. Your classroom speeches have a fairly set context: time limits, the classroom, assignment specifications. Other speeches you will give in college (or in your career and personal life) will require you to think more deeply about the context just as you would the audience.

Putting It Together

Keeping these three inputs in mind, you can begin to write a specific purpose statement, which will be the foundation for everything you say in the speech and a guide for what you do not say. This formula will help you in putting together your specific purpose statement:

• Specific Communication (to inform, to explain, to demonstrate, to describe, to define, to persuade, to convince, to prove, to argue)
• Target Audience (my classmates, the members of the Social Work Club, my coworkers)
• The Content (how to bake brownies, that Macs are better than PCs)

Each of these parts of the specific purpose is important. The first two parts make sure you are clear on your purpose and know specifically who will be hearing your message. However, we will focus on the last part here.

The content part of the specific purposes statement must first be singular and focused, and the content must match the purpose. The word “and” really should not appear in the specific purpose statement since that would make it seem that you have two purposes and two topics. Obviously, the specific purpose statement’s content must be very narrowly defined and, well, specific. One mistake beginning speakers often make is to try to “cover” too much material. They tend to speak about the whole alphabet, A-Z on a subject, instead of just “T” or “L.” This comes from an emphasis on the topic more than the purpose, and from not keeping audience and context in mind. In other words, go deep (specific), not broad. Examples in this chapter will show what that means.

Second, the content must match the focus of the purpose word. A common error is to match an informative purpose with a persuasive content clause or phrase. For example,

To explain to my classmates why term life insurance is a better option than whole life insurance policies.

To inform my classmates about how the recent Supreme Court decision on police procedures during arrests is unconstitutional.

Sometimes it takes an unbiased second party to see where your content and purpose may not match.

Third, the specific purpose statement should be relevant to the audience. How does the purpose and its topic touch upon their lives, wallets, relationships, careers, etc.? It is also a good idea to keep in mind what you want the audience to walk away with or what you want them to know, to be able to do, to think, to act upon, or to respond to your topic—your ultimate outcome or result.

To revisit an earlier example, “to explain to my classmates the history of NASA” would be far too much material and the audience may be unsure of its relevance. A more specific one such as “to inform my classmates about the decline of the Shuttle program” would be more manageable and closer to their experience. It would also reference two well-known historical tragedies involving the Shuttle program, the Challenger Disaster in 1986 and the Columbia Explosion in 2003. Here are several examples of specific purposes statements. Notice how they meet the standards of being singular, focused, relevant, and consistent.

To inform my classmates of the origin of the hospice movement.

To describe to my coworkers the steps to apply for retirement.

To define for a group of new graduate students the term “academic freedom.”

To explain to the Lions Club members the problems faced by veterans of the wars in Iraq and Afghanistan.

To persuade the members of the Greek society to take the spring break trip to Daytona Beach.

To motivate my classmates to engage in the College’s study abroad program.

To convince my classroom audience that they need at least seven hours of sleep per night to do well in their studies.

Now that you understand the basic form and function of a specific purpose statement, let’s revisit the original diagram in this section. The same topic for a different audience will create a somewhat different specific purpose statement. Public speaking is not a “one-size-fits-all” proposition. Let’s take the subject of participating in the study abroad program. How would you change your approach if you were addressing first-semester freshmen instead of first-semester juniors? Or if you were speaking to high school students in one of the college’s feeder high schools? Or if you were asked to share your experiences with a local civic group that gave you a partial scholarship to participate in the program? You would have slightly different specific purpose statements although your experience and basic information are all the same.

For another example, let’s say that one of your family members has benefited from being in the Special Olympics and you have volunteered two years at the local event. You could give a tribute (commemorative speech) about the work of Special Olympics (with the purpose to inspire), an informative speech on the scope or history of the Special Olympics, or a persuasive speech on why audience members should volunteer at next year’s event. “Special Olympics” is a key word in every specific purpose, but the statements would otherwise be different.

Despite all the information given about specific purpose statements so far, the next thing you read will seem strange: Never start your speech by saying your specific purpose to the audience. In a sense, it is just for you and the instructor. For you, it’s like a note you might tack on the mirror or refrigerator to keep you on track. For the instructor, it’s a way for him or her to know you are accomplishing both the assignment and what you set out to do. Avoid the temptation to default to saying it at the beginning of your speech. It will seem awkward and repetitive.

Formulating a Central Idea Statement

While you will not actually say your specific purpose statement during your speech, you will need to clearly state what your focus and main points are going to be (preferably after using an introductory method such as those described in Chapter 8). The statement that reveals your main points is commonly known as the central idea statement (or just the central idea).

Now, at this point we need to make a point about terminology. Your instructor may call the central idea statement “the thesis” or “the thesis statement.” Your English composition instructor probably uses that term in your essay writing. Another instructor may call it the “main idea statement.” All of these are basically synonymous and you should not let the terms confuse you, but you should use the term your instructor uses.

That said, is the central idea statement the very same thing as the thesis sentence in an essay? Yes, in that both are letting the audience know without a doubt your topic, purpose, direction, angle and/or point of view. No, in that the rules for writing a “thesis” or central idea statement in a speech are not as strict as in an essay. For example, it is acceptable in a speech to announce the topic and purpose, although it is usually not the most artful or effective way to do it. You may say,

“In this speech I will try to motivate you to join me next month as a volunteer at the regional Special Olympics.”

That would be followed by a preview statement of what the speech’s arguments or reasons for participating will be, such as,

“You will see that it will benefit the community, the participants, and you individually.”

However, another approach is to “capsulize” the purpose, topic, approach, and preview in one succinct statement.

“Your involvement as a volunteer in next month’s regional Special Olympics will be a rewarding experience that will benefit the community, the participants, and you personally.”

This last version is really the better approach and most likely the one your instructor will prefer.

So, you don’t want to just repeat your specific purpose in the central idea statement, but you do want to provide complete information. Also, unlike the formal thesis of your English essays, the central idea statement in a speech can and should use personal language (I, me, we, us, you, your, etc.) and should attempt to be attention-getting and audience-focused. And importantly, just like a formal thesis sentence, it must be a complete, grammatical sentence.

The point of your central idea statement in terms of your audience is to reveal and clarify the ideas or assertions you will be addressing in your speech, more commonly known as your main points, to fulfill your specific purpose. However, as you are processing your ideas and approach, you may still be working on them. Sometimes those main points will not be clear to you immediately. As much as we would like these writing processes to be straightforward, sometimes we find that we have to revise our original approach. This is why preparing a speech the night before you are giving it is a really, really bad idea. You need lots of time for the preparation and then the practice.

Sometimes you will hear the writing process referred to as “iterative.” This word means, among other things, that a speech or document is not always written in the same order as the audience finally experiences it. You may have noticed that we have not said anything about the introduction of your speech yet. Even though that is the first thing the audience hears, it may be one of the last parts you actually compose. It is best to consider your speech flexible as you work on it, and to be willing to edit and revise. If your instructor asks you to turn the outline in before the speech, you should be clear on how much you can revise after that. Otherwise, it helps to know that you can keep editing your speech until you deliver it, especially while you practice. Here are some examples of pairs of specific purpose statements and central idea statements. 

Specific Purpose: To explain to my classmates the effects of losing a pet on the elderly.

Central Idea: When elderly persons lose their animal companions, they can experience serious psychological, emotional, and physical effects.

Specific Purpose: To demonstrate to my audience the correct method for cleaning a computer keyboard.

Central Idea: Your computer keyboard needs regular cleaning to function well, and you can achieve that in four easy steps.

Specific Purpose: To persuade my political science class that labor unions are no longer a vital political force in the U.S.

Central Idea: Although for decades in the twentieth-century labor unions influenced local and national elections, in this speech I will point to how their influence has declined in the last thirty years.

Specific Purpose: To motivate my audience to oppose the policy of drug testing welfare recipients.

Central Idea: Many voices are calling for welfare recipients to go through mandatory, regular drug testing, but this policy is unjust, impractical, and costly, and fair-minded Americans should actively oppose it.

Specific Purpose: To explain to my fellow civic club members why I admire Representative John Lewis.

Central Idea: John Lewis has my admiration for his sacrifices during the Civil Rights movement and his service to Georgia as a leader and U.S. Representative.

Specific Purpose: To describe how makeup is done for the TV show The Walking Dead.

Central Idea: The wildly popular zombie show The Walking Dead achieves incredibly scary and believable makeup effects, and in the next few minutes I will tell you who does it, what they use, and how they do it.

Notice that in all of the above examples that neither the specific purpose nor the central idea ever exceeds one sentence. You may divide your central idea and the preview of main points into two sentences or three sentences, depending on what your instructor directs. If your central idea consists of more than three sentences, then you probably are including too much information and taking up time that is needed for the body of the speech. Additionally, you will have a speech trying to do too much and that goes overtime.

Problems to Avoid with Specific Purpose and Central Idea Statements

The first problem many students have in writing their specific purpose statement has already been mentioned: specific purpose statements sometimes try to cover far too much and are too broad. For example:

To explain to my classmates the history of ballet.

Aside from the fact that this subject may be difficult for everyone in your audience to relate to, it is enough for a three-hour lecture, maybe even a whole course. You will probably find that your first attempt at a specific purpose statement will need refining. These examples are much more specific and much more manageable given the limited amount of time you will have.

To explain to my classmates how ballet came to be performed and studied in the U.S.

To explain to my classmates the difference between Russian and French ballet.

To explain to my classmates how ballet originated as an art form in the Renaissance.

To explain to my classmates the origin of the ballet dancers’ clothing.

The second problem with specific purpose statements is the opposite of being too broad, in that some specific purposes statements are so focused that they might only be appropriate for people who are already extremely interested in the topic or experts in a field:

To inform my classmates of the life cycle of a new species of lima bean (botanists, agriculturalists) To inform my classmates about the Yellow 5 ingredient in Mountain Dew (chemists, nutritionists) To persuade my classmates that JIF Peanut Butter is better than Peter Pan. (professional chefs in large institutions)

The third problem happens when the “communication verb” in the specific purpose does not match the content; for example, persuasive content is paired with “to inform” or “to explain.” If you resort to the word “why” in the thesis, it is probably persuasive.

To inform my audience why capital punishment is unconstitutional. (This cannot be informative since it is taking a side)

To persuade my audience about the three types of individual retirement accounts. (This is not persuading the audience of anything, just informing)

To inform my classmates that Universal Studios is a better theme park than Six Flags over Georgia. (This is clearly an opinion, hence persuasive)

The fourth problem exists when the content part of the specific purpose statement has two parts and thus uses “and.” A good speech follows the KISS rule—Keep It Simple, Speaker. One specific purpose is enough. These examples cover two different topics.

To explain to my audience how to swing a golf club and choose the best golf shoes.

To persuade my classmates to be involved in the Special Olympics and vote to fund better classes for the intellectually disabled.

To fix this problem, you will need to select one of the topics in these examples and speak on just that:

To explain to my audience how to swing a golf club.

To explain to my audience how to choose the best golf shoes.

Of course, the value of this topic depends on your audience’s interest in golf and your own experience as a golfer. The fifth problem with both specific purpose and central idea statements is related to formatting. There are some general guidelines that need to be followed in terms of how you write out these elements of your speech:

• Do not write either statement as a question.
• Always use complete sentences for central idea statements and infinitive phrases (that is, “to …..”) for the specific purpose statement.
• Only use concrete language (“I admire Beyoncé for being a talented performer and businesswoman”), and avoid subjective or slang terms (“My speech is about why I think Beyoncé is the bomb”) or jargon and acronyms (“PLA is better than CBE for adult learners.”)

Finally, the sixth problem occurs when the speech just gets off track of the specific purpose statement, in that it starts well but veers in another direction. This problem relates to the challenge of developing coherent main points, what might be called “the Roman numeral points” of the speech. The specific purpose usually determines the main points and the relevant structure. For example, if the specific purpose is:

To inform my classmates of the five stages of grief as described by Elizabeth Kubler-Ross.

There is no place in this speech for a biography of Dr. Kubler-Ross, arguments against this model of grief, therapies for those undergoing grief, or steps for the audience to take to get counseling. All of those are different specific purposes. The main points would have to be the five stages, in order, as Dr. Kubler-Ross defined them.

• There are also problems to avoid in writing the central idea statement. As mentioned above, remember that:
• The specific purpose and central idea statements are not the same thing, although they are related.
• The central idea statement should be clear and not complicated or wordy; it should “stand out” to the audience.
• As you practice delivery, you should emphasize it with your voice.
• Getting the audience's attention
• Revealing the topic
• Revealing the central idea and main points
• Establishing your credibility
• Establishing your rapport with the audience

One last word. You will notice that we have said nothing about titles of your speeches so far. A title is a good thing and serves purposes. Your instructor may or may not emphasize the title of your speech. This textbook chooses to focus on the purpose and central idea as the basis, even the spine of the speech. 

• Creating Speech Title with Impact

You should be aware that all aspects of your speech are constantly going to change as you move toward actually giving your speech. The exact wording of your central idea may change and you can experiment with different versions for effectiveness. However, your specific purpose statement should not change unless there is a really good reason, and in some cases, your instructor will either discourage that, forbid it, or expect to be notified. There are many aspects to consider in the seemingly simple task of writing a specific purpose statement and its companion, the central idea statement. Writing good ones at the beginning will save you some trouble later in the speech preparation process.

Case Studies

Case Study #1 

 Mitchell is taking a Fundamentals of Speech course in his second year of college. As a member of the college’s tennis team, he wants to speak on his favorite subject, tennis. He is assigned an informative speech that should be seven minutes long and use four external sources (other than his own experience). He realizes off the bat that he knows a great deal about the subject as far as how to play and be good at it, but not much about the history or origins or the international impact of the sport. He brainstorms a list of topics, as his instructor tells him to: 1. Famous tennis players 2. Rules of tennis 3. How to start playing tennis 4. How to buy or choose equipment for tennis 5. Why tennis is a great sport 6. Tennis organizations 7. Where tennis came from 8. Dealing with tennis injuries 9. Tennis and the Olympics 10. Famous tennis tournaments—grand slam events. 

However, he also wants to be sure that his audience is not bored or confused. His instructor gives him a chance to get in a small group and have four of his classmates give him some ideas about the topics. He finds out no one in his group has ever played tennis but they do have questions. He knows that everyone in his class is 18-24 years old, single, no children, enrolled in college, and all have part-time jobs.

Critique Mitch’s brainstormed topics based on what you know. What should he do? Can you come up with a good starting specific purpose?

Cast Study #2

Bonita is required to give a 5- to 6-minute presentation as part of a job interview. The interview is for a position as public relations and social media director of a nonprofit organization that focuses on nutrition in a five-county region near her home. There will be five people in her audience: the president of the organization, two board members, the office manager (who is also the Human Resources director), and a volunteer. She has never met these people. Bonita has a college degree in public relations, so she knows her subject. She does as much research on the organization as she can and finds out about their use of social media and the Internet for publicity, marketing, and public relations. It does have a Facebook page but is not utilizing it well. It does not have any other social media accounts.

What would you suggest for Bonita? Here are some questions to consider. Should she be persuasive, informative, or inspiring? (General purpose). What should be her specific content area? How can she answer the two important questions of the value of her topic to the audience and why would the audience think she is credible?

Something to Think About

What if your informative speech has the specific purpose statement: To explain the biological and lifestyle causes of Type II diabetes. The assignment is a seven-minute speech, and when you practice it the first time, it is thirteen minutes long. Should you adjust the specific purpose statement? How?

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• Last Updated: May 13, 2024 2:19 PM
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