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Swot Analysis of Mcdonald’s Corporation

• Categories: Mcdonald's Swot Analysis

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Words: 941 |

Published: Jun 5, 2019

Words: 941 | Pages: 6 | 5 min read

Table of contents

Introduction, swot analysis of mcdonald’s.

• One of the top 10 international brands.
• Food quality and taste.
• Brand value.
• Advanced technology.
• Limited employee satisfaction.
• Poor Franchise Management.
• Low product diversification.
• Reasonable price meals.
• Innovative products.
• Delivery and online orders.
• High competition.
• Health conscious customers.

Opportunities

• Bertelsen, B. (2012). Everything You Need to Know About SWOT Analysis. In B. Bertelsen, Everything You Need to Know About SWOT Analysis (p. 10). Newmarket: [Newmarket, Ont.] : BrainMass Inc. 2012.
• Elliott, M. (2018, august 06). These Are the Cheapest Meals You Can Order at McDonald’s. Retrieved from https://www.cheatsheet.com/: https://www.cheatsheet.com/money-career/these-are-the-cheapest-meals-you-can-order-at-mcdonalds.html/
• FONTINELLE, E. (2020, june 03). McDonald's: A History Of Innovation. Retrieved from https://www.investopedia.com/: https://www.investopedia.com/financial-edge/0410/mcdonalds-a-look-back.aspx
• Food Safety and Quality. (2017-2019). Retrieved from https://corporate.mcdonalds.com/: https://corporate.mcdonalds.com/corpmcd/scale-for-good/our-food/foodsafety.html
• GREENSPAN, R. (2017, February 05). McDonald’s SWOT Analysis & Recommendations. Retrieved from http://panmore.com/: http://panmore.com/mcdonalds-swot-analysis-recommendations#:~:text=Low%20product%20diversification%20corresponds%20to,U.S.%20and%20other%20Western%20economies.
• Gupta, S. (2019). McDonald’s SWOT Analysis(2019). Retrieved from https://bstrategyhub.com: https://bstrategyhub.com/mcdonalds-swot-analysis/
• Guttmann, A. (2020, August 14). McDonald's: brand value 2006-2020. Retrieved from https://www.statista.com/: https://www.statista.com/statistics/326059/mcdonalds-brand-value/
• Haddon, H. (2020, july 28). Coronavirus Pandemic Squeezes McDonald’s Profit. Retrieved from https://www.wsj.com/: https://www.wsj.com/articles/coronavirus-pandemic-squeezes-mcdonalds-profit-11595934000
• Kazan, R. (2015, January 29). McDonald’s losing battle for more health conscious consumers. Retrieved from https://america.cgtn.com/: https://america.cgtn.com/2015/01/29/mcdonalds-losing-battle-for-more-health-conscious-consumers
• Khandelwal, R. (2019). Must-Know: McDonald’s Has Got Tough Competition. Retrieved from https://marketrealist.com/: https://marketrealist.com/2019/11/must-know-mcdonalds-has-got-tough-competition/
• MATYSZCZYK, C. (n.d.). McDonald's Has A Massive New Problem That Could Ruin Everything the Company Is Trying To Do. Retrieved from https://www.inc.com/: CHRIS MATYSZCZYK
• McDonald's coorporation. (2017-2019). Food Safety and Quality. Retrieved from https://corporate.mcdonalds.com/: https://corporate.mcdonalds.com/corpmcd/scale-for-good/our-food/foodsafety.html
• McDonald's corporation. (2017-2019). Food Safety and Quality. Retrieved from https://corporate.mcdonalds.com/: https://corporate.mcdonalds.com/corpmcd/scale-for-good/our-food/foodsafety.html
• McDonald's corporation. (2017-2020). Get McDonald’s Delivered on Uber Eats and DoorDash. Retrieved from https://www.mcdonalds.com/: https://www.mcdonalds.com/us/en-us/mcdelivery.html
• REIFF, N. (2020, August 06). 10 Biggest Restaurant Companies. Retrieved from https://www.investopedia.com/: https://www.investopedia.com/articles/markets/012516/worlds-top-10-restaurant-companies-mcdsbux.asp
• Shewan, D. (2020, april 20). How to Do a SWOT Analysis for Your Small Business (with Examples). Retrieved from https://www.wordstream.com/: https://www.wordstream.com/blog/ws/2017/12/20/swot-analysis
• Team, B. t. (n.d.). SWOT Analysis How to Develop a Strategy For Success. Retrieved from mindtools.com: https://www.mindtools.com/pages/article/newTMC_05.htm#:~:text=SWOT%20Analysis%20is%20a%20simple,advantage%20of%20chances%20for%20success

Should follow an “upside down” triangle format, meaning, the writer should start off broad and introduce the text and author or topic being discussed, and then get more specific to the thesis statement.

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Should follow a right side up triangle format, meaning, specifics should be mentioned first such as restating the thesis, and then get more broad about the topic at hand. Lastly, leave the reader with something to think about and ponder once they are done reading.

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How to Do a SWOT Analysis of a Student: A Detailed Guide

Learn how to conduct a SWOT analysis as a student using MagicSlides. Follow our step-by-step guide to create an impactful presentation.

What is SWOT Analysis?

• Strengths: Internal attributes that are beneficial to achieving your goals.
• Weaknesses: Internal attributes that are detrimental to your success.
• Opportunities: External factors that could be advantageous for your development.
• Threats: External factors that could hinder your progress.

Why Perform a SWOT Analysis as a Student?

• Self-Reflection: Understand your abilities and areas for improvement.
• Goal Setting: Identify opportunities for personal and academic growth.
• Career Planning: Evaluate how your skills align with potential career paths.
• Strategic Thinking: Develop critical thinking and planning skills.

Step-by-Step Guide to Conducting a SWOT Analysis Using MagicSlides

1. visit magicslides.app, 2. go to slide with ai, 3. click on swot analysis slide with ai, 4. enter your information.

• Strengths: What are your academic strengths? (e.g., good study habits, strong work ethic)
• Weaknesses: What areas do you struggle with? (e.g., time management, specific subjects)
• Opportunities: What opportunities do you have to improve or advance? (e.g., internships, extracurricular activities)
• Threats: What challenges do you face? (e.g., competition, financial issues)

5. Choose Your Theme

6. click on generate instant ppt, 7. your swot analysis will be generated, tips for conducting an effective swot analysis.

• Be Honest: When assessing your strengths and weaknesses, honesty is key. This will help you create a realistic picture of your academic standing.
• Seek Feedback: Consider asking teachers, peers, or mentors for their input on your strengths and weaknesses.
• Update Regularly: Your SWOT analysis should evolve as you grow and change. Regularly updating it can help you stay aligned with your goals.

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SWOT Analysis for Students: How to Write, Examples

Shubhangini Priyadarshi ,

Sep 5, 2024

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SWOT analysis for a student indicates the domains in which they are strong and the areas of improvement. A student can analyze what opportunities lie ahead of them through SWOT analysis and can also figure out what possible obstacles might arise.

Table of Contents

Examples of SWOT Analysis

Importance of swot analysis, how to write swot analysis for students, advantages of conducting a swot analysis for students.

SWOT analysis for students is an assessment method in which students identify their areas of weakness to strengthen their areas of strength, it helps students achieve a clear picture of where they stand. The SWOT's full form is Strengths, Weaknesses, Opportunities, and Threats.

Performing a SWOT analysis will make them face reality. The next course of action can be influenced by these four forces as lack of fundamental skills frequently traps students, whether they are pursuing further education or a career. 

Further, they get a chance to know what their goal is and where they currently stand. Besides, it also helps students to identify areas of improvement and goal setting. Check out the details below to learn about the SWOT analysis for students in detail.

What is SWOT Analysis for Students?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis for students implies the parts they are good at and factors that need improvement. This analysis will help the students analyze their strengths and drawbacks in various activities such as personal development, academics, curricular activities, and growth for opportunities and potential threats.

Students may refer to the infographic to learn more about SWOT analysis.

Let us break down the SWOT analysis for students and see what each quadrant of SWOT indicates.

Opportunities

The strength quadrant indicates the following in the SWOT analysis for students.

• List out things you are good at.
• Identifying things you know will help when you have a problem.
• Try thinking of different ways in which you stand out from the crowd.
• Track the academic chart for a better understanding.

The following weakness quadrants are recognised through the SWOT analysis.

• Note the areas where there is a scope for improvement.
• Visiting your academic chard for this part of the SWOT analysis will be fruitful.
• Identifying what you need to move or improve from the weakness to the strengths quadrant.

The opportunities quadrant of SWOT analysis for students reveals the following. 

• After identifying strengths and areas for improvement, you can identify where you can excel.
• List out opportunities that come to mind and then shortlist.
• Do not be too specific and list as many as you think you can achieve.
• Identify possible or different opportunities around you that can act out in your favour.

The threats quadrant of of SWOT analysis for students indicates the following.

• Threats should be the easiest to fill in the SWOT analysis chart.
• It is clear what you want to achieve by now, and you also know what could go wrong.
• List out things that might come in the way of your goals.
• Also, write about what scares you the most and the demotivating factor.

Also Read:   Smarter Study Tips for Students to Ace Their Management Exams

Through SWOT analysis, a student can analyse what opportunities lie ahead of them. Here are a few examples of SWOT analysis for students. 

SWOT Analysis Example - Strengths

The examples of the strength quadrant of SWOT analysis for students bring out the following:

• What are my strengths? – “I have strong communication skills and efficiency with technology”
• In which subject do I score well? – English and Mathematics.
• Which is my favourite subject? – Basketball
• What do others see as my strengths? – “They feel I am open to new ideas.”
• What are my hobbies and interests? – “I love to paint abstract, do Indian classical dance or play the guitar.”

SWOT Analysis Example - Weaknesses

The weakness of SWOT analysis examples for students discloses the following:

• What is my weakness? - Easily distracted and get nervous at interviews
• Which is the subject that I struggle with? – Physics
• Which is my least favourite subject? - Geography
• In which areas do I need more education or skill-based training? – “I need to learn coding and search engine optimization.”
• What are my negative traits or habits? – Impatience and procrastination

SWOT Analysis Example - Opportunities

The examples of SWOT analysis opportunities for students are as mentioned below:

• What opportunities are open to me? - “I have studied Science in class 12 which opens career avenues for Commerce and Arts too for me.”
• What are the strengths that I can turn into opportunities? – “I like to stay fit so I could appear for Defence services exams.”

SWOT Analysis Example - Threats

 The examples of threats SWOT analysis for students are as pointed out below:

• What are the threats that could affect my chosen career field? – “The number of seats is limited in the university that I am applying to.”
• What scares me the most and is the demotivating factor? – “I have to appear for entrance exams which I am scared of, but it's the only way to get admission into good engineering colleges.”

Also Read: Toppers Time Table for Class 12th: Your Key to Academic Excellence    

Doing a SWOT analysis for students will help figure out the shortcomings and provide a clearer picture of the goals. The importance of performing a student SWOT analysis is as follows.

• Making correct decisions for exploring various opportunities.
• Having a clear understanding of your goals.
• Making changes in the plan to accommodate possibilities.
• Understanding choices to counteract threats.
• It keeps you aware of the shortcomings and acts as a motivation.
• Help in utilizing available resources to the best of your ability.
• Reviewing options and prioritizing accordingly.

There are many advantages of performing SWOT analysis as a student. The significance of the SWOT analysis may vary depending on one's goals.

Also Check :  Top 10 Most Effective Stress Management Techniques for Students

The first step performed after understanding the SWOT analysis for students and its significance is to do academic research. While doing a SWOT analysis, students need not follow the same order of identifying strengths first, then weaknesses.

Here is a process that students can follow to start.

• Identify Goals
• Identify Strengths and Weaknesses
• Identify Opportunities
• Identify Threats

1. Identify Goals

The primary step is to identify the end goal. While doing it, the student must be fully aware of what they are working towards to achieve it.

The goal set must be achievable, reliable, and within a particular time frame. Having dreams with no deadline to accomplish will leave you feeling lazy.

Achievable goals are always better than one long-term goal somewhere in the distant future.

2. Identify Strengths and Weaknesses

Now that you have defined goals for yourself, list down the strengths and weaknesses to help or prevent you from achieving them.

It is true that only you know yourself better, so writing down the strengths and weaknesses relating to a goal should not be a task.

In case you are unsure, you can always consult a friend or a mentor to assist with your strong and weak points.

3. Identify Opportunities

List down things that you think will enable you to achieve your goals faster. These are usually external factors that you can leverage for yourself to move ahead in your career.

Only if you're clear on your plan can you identify an opportunity that will help you move closer to accomplishing your aim.

4. Identify Threats

Threats are a superset of weaknesses that you contemplated for your SWOT analysis. Threats, however, can be external or internal.

Since we covered internal threats in the weakness quadrant of SWOT, here list of external threats. These threats will act as obstacles between you and your objective.

Only if you have identified threats clearly, can you plan a counteract for them.

5. Prioritize

By now, you should be able to complete the academic SWOT analysis. Once complete, review the probe and make changes if required.

Viewing the SWOT should give you a clear understanding of what you need to prioritize. Next, look at all four areas of the SWOT analysis and start working towards your goal accordingly.

Also Check :  10 Tips for Staying Focused and Productive as A Student

Conducting a SWOT analysis can help students better understand themselves, set and achieve goals, make educated decisions, and adjust to changing conditions. It is an important tool for personal growth and development that can help pupils in all aspects of their lives.

1. Enhanced Self- Awareness By evaluating their strengths and limitations, students can gain self-awareness and understand where they shine and where they need to grow.

2. Aim Formulation Students can track their progress and strive toward a clear path by prioritising and setting realistic goals.

3. Goal-Oriented Planning SWOT analysis strategies can help students effectively plan and take action to achieve their goals.

4. Adapting to Change Regularly assessing and updating the SWOT analysis can help students adapt to changing conditions and make required modifications to stay on track to achieve their objectives.

5. Identifying Growth Opportunities Analysing possibilities as well as risks can assist students in identifying potential areas of growth and development.

6. Self-motivation SWOT analysis can encourage pupils by showing their strengths and providing a sense of control over their deficiencies.

7. Improved Time Management Students can improve their time management and task prioritisation by identifying potential hurdles and devising solutions to overcome them.

8. Strategic Foresight SWOT analysis helps students improve their critical thinking abilities and prepares them to handle future obstacles with confidence.

Also Check:   10 Healthy Habits for Students to Excel in Studies

Q: What are the strengths and weaknesses of a student?

A: Students' strengths are strong discipline, focus, problem-solving, critical thinking, and time management. Students' weaknesses are fear, anxiety, distraction, and repetitive habits.

Q: What are my threats as a student?

A: Threats as a student are not working on the weaknesses, waiting for the perfect time and opportunity, fear, and demotivation.

Q: What is a SWOT analysis for students?

A: A SWOT analysis for students recognises one's strengths and weaknesses and acknowledges opportunities and threats.

Q: What are the opportunities and threats in the SWOT Analysis for students?

A: Opportunities and threats are external factors. Opportunities that help students grow in their careers. In contrast, threats are the dangers that can hinder students' progress.

Q: What does SWOT stand for?

A: SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Q: Can I say overthinking as a weakness?

A: Overthinking decisions can be detrimental in fast-paced workplaces where prompt decision-making is critical. Recognising this inclination demonstrates a knowledge of the necessity for balance in decision-making.

Q: What is my SWOT analysis as a student?

A: As a student, you can use a SWOT analysis to assess your strengths and weaknesses in areas including academics, extracurricular activities, and personal growth. It can also assist you to identify growth prospects as well as potential risks to your performance.

Q: What are my opportunities as a student?

A: Choose the finest opportunity for you, one that will set you out from the throng and help you reach your career goals. Opportunities involve looking for a good institution, scholarships, campus placements, and having strong mentors, among other things.

Q: What is a successful student?

A: Successful students take advantage of extra credit opportunities when they arise. They show that they are concerned about their academics and willing to work to better them. They typically complete the optional (and often difficult) assignments that many students ignore. Successful students are attentive in class.

Q: What do students struggle with most?

A: Academic pressure, high expectations, fear of failure, competition, social troubles, financial concerns, and future uncertainty can all cause stress for students. Transitions, such as going from high school to college, can be stressful.

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How to Write a SWOT Analysis (Template and Examples Included)

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Written by  Scribendi

Planning for the Future

Where do you see yourself in five years? How about your career? Your business? 

These questions keep a staggering amount of people awake at night. All too often, the future can seem like a dark, ominous cloud that looms just out of view. As the old proverb goes, we fear the unknown—and little can possibly be more unknowable than the future.

While there is no crystal ball that can accurately predict future market trends or the steps you should take to optimize your productivity and sharpen your competitive edge, we can offer some advice: Reframe the question. Rather than trying to pinpoint where you think you might be in five years, think about where you want to be at that point in time. Once you have a destination in mind, you can start planning a route to get there. After all, maps are great tools, but they can't help you if you don't know where you're going.

So, what's the metaphorical map in this scenario? We present to you the SWOT (strengths, weaknesses, opportunities, and threats) analysis.

How to Write a SWOT Analysis

SWOT analyses are great strategic tools that are useful in project planning, business development , financial strategizing, and personal advancement . Simple, honest, and to-the-point, they facilitate a profound understanding of your or your business's current standing. Essentially, a SWOT analysis is a comparative list of all your strengths, weaknesses, opportunities, and threats.

There's more power in this process than you might think. You may be only hazily aware of your own strengths and weaknesses. However, thoughtfully recording and reflecting on them creates a thorough, conscious familiarity with both the resources available to you and the obstacles standing in your way. This awareness allows you to map out a path toward your goals with great precision and purpose. Writing a SWOT analysis will help you clearly evaluate whether your goals are feasible according to your resources and needs.

In this guide, we'll break down exactly how to write a SWOT analysis and provide a few examples along the way. Feel free to use our SWOT analysis template, given below, to write your own!

Our SWOT Analysis Template

Your list of strengths should focus on your current resources and abilities. It should relate to things that you do or that your company does well. These might be your or your company's accomplishments—both great and small—and the assets that you or your company have. Your strengths give you your greatest edge; they are the resources that propel you forward and that you can continue to develop as you progress.

When you draw up your first SWOT analysis, you may find yourself at a loss. Don't worry—it's difficult for most people to come up with an objective list of strengths and weaknesses on the spot. For your convenience, we've included a list of questions you can ask yourself to get started.

These questions should help you identify a few of your strengths. Remember, while our example questions mostly relate to business strengths, they can also apply to personal strengths. Go ahead and boast as much as you can.

• What sets your company apart from others?
• What do you have that other companies don't?
• What are you most proud of about your company?
• What makes clients come back to you?
• What does your company do well?
• What assets do you have access to?
• What qualities does your company have that other companies try to emulate?
• What has always been easy for your company? 

Listing your weaknesses might be a little more uncomfortable than detailing your strengths, but trust us—doing so will help you in the long run. Understanding the obstacles in your path and the elements of your business or skills you may need to improve is just as important as appreciating your strengths. Once you're aware of your weaknesses, you can start working on them and building your next steps around them.

Your list of weaknesses should pertain to any current problems and challenges. Check out the list of questions below—it should give you an idea of where to start. Again, if you'd rather focus on your personal or career growth, feel free to alter these questions to suit your needs.

• What makes your company blend in with its competition?
• What do other companies have that you don't?
• What are the most common criticisms that you receive from clients?
• Why have certain clients not returned to you?
• What does your company need to improve upon?
• What kind of feedback do you receive from your employees?
• What might your competition consider to be a weakness?
• What has always been difficult for your company?
• What are you unwilling to do or change?

Opportunities

Think about the opportunities available to you as potential future strengths. Your opportunities are the assets, resources, and events that could be beneficial to you in some way in the future. You may need to change some of your current approaches or adapt in other ways to capitalize on these opportunities, and that is not necessarily a bad thing.

Here are some questions you can ask yourself to identify your potential opportunities:

• What is happening in the current market that you could capitalize upon?
• What changes have you been making that have returned positive results?
• What is working for other companies?
• How could you introduce new technology to make your processes more efficient?
• What costs can you cut?
• Could you access new sectors or demographic groups?
• How can you improve or modernize your marketing techniques?
• How can you remove existing obstacles?

  Threats

Just as your opportunities are based on potential, so are your threats; these are the possible obstacles or issues that are not yet directly affecting your progress. But this doesn't mean that you shouldn't start thinking about them! Being aware of the challenges that you may encounter will help you either plan around them or confront them with solutions. Try to come up with several future events that may realistically hinder the momentum you build from engaging with your strengths and opportunities.

To get started, take a peek at our list of questions:

• What obstacles might your weaknesses create?
• Do changing market trends negatively affect your competitive edge?
• What might stand in the way of the changes you make to accommodate your strengths and opportunities?
• Do you have a lot of debt?
• Could your competition exploit your weaknesses?

How did you do? Do you feel like you've listed everything? Or do you think you're missing something? Below, we've drafted examples of a business and a personal SWOT analysis to provide you with some perspective on what a completed one might look like.

An Example of a Personal SWOT Analysis

An Example of a Business SWOT Analysis  

Final Words

The humble but effective SWOT analysis will produce a detailed map of your current environment—its hills and valleys alike. Knowing how to write a SWOT analysis will provide you with the vantage point you need to choose a direction and blaze a trail toward your goals. SWOT analyses may not be crystal balls, but they are something like compasses. Use them wisely, and you will never be lost.

Image source: cookelma/unspla sh.com

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