What is a Market Research Manager ?
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Market Research Manager Job Description Template
Job overview, market research manager responsibilities & duties.
- Develop and execute market research plans to gather insights and information on target markets, customer preferences, and industry trends.
- Analyze market research data to identify key trends, opportunities, and challenges.
- Collaborate with cross-functional teams to identify research needs and recommend market research initiatives.
- Present market research findings and recommendations to stakeholders, including senior management.
- Stay up-to-date with industry trends and advancements in market research methods and technologies.
- Manage and mentor a team of market research professionals.
Market Research Manager Qualifications & Skills
- Master's degree in market research or a related field.
- Experience in a leadership role, managing a team of market research professionals.
- Expertise in market research methodologies, including survey design and data analysis.
- Knowledge of market research technologies and tools, such as data visualization software and online survey platforms.
- Bachelor's degree in market research, statistics, business, or a related field.
- 5+ years of experience in market research, with experience leading research projects and teams.
- Strong analytical skills and experience with data analysis software and tools.
- Excellent communication and presentation skills, with the ability to present complex information in a clear and concise manner.
- Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
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