research goal definition

• Defining Research Objectives: How To  Write Them

Almost all industries use research for growth and development. Research objectives are how researchers ensure that their study has direction and makes a significant contribution to growing an industry or niche.

Research objectives provide a clear and concise statement of what the researcher wants to find out. As a researcher, you need to clearly outline and define research objectives to guide the research process and ensure that the study is relevant and generates the impact you want.

In this article, we will explore research objectives and how to leverage them to achieve successful research studies.

What Are Research Objectives?

Research objectives are what you want to achieve through your research study. They guide your research process and help you focus on the most important aspects of your topic.

You can also define the scope of your study and set realistic and attainable study goals with research objectives. For example, with clear research objectives, your study focuses on the specific goals you want to achieve and prevents you from spending time and resources collecting unnecessary data.

However, sticking to research objectives isn’t always easy, especially in broad or unconventional research. This is why most researchers follow the SMART criteria when defining their research objectives.

Understanding SMART Criteria in Research

Think of research objectives as a roadmap to achieving your research goals, with the SMART criteria as your navigator on the map.

SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These criteria help you ensure that your research objectives are clear, specific, realistic, meaningful, and time-bound.

Here’s a breakdown of the SMART Criteria:

Specific : Your research objectives should be clear: what do you want to achieve, why do you want to achieve it, and how do you plan to achieve it? Avoid vague or broad statements that don’t provide enough direction for your research.

Measurable : Your research objectives should have metrics that help you track your progress and measure your results. Also, ensure the metrics are measurable with data to verify them.

Achievable : Your research objectives should be within your research scope, timeframe, and budget. Also, set goals that are challenging but not impossible.

Relevant: Your research objectives should be in line with the goal and significance of your study. Also, ensure that the objectives address a specific issue or knowledge gap that is interesting and relevant to your industry or niche.

Time-bound : Your research objectives should have a specific deadline or timeframe for completion. This will help you carefully set a schedule for your research activities and milestones and monitor your study progress.

Characteristics of Effective Research Objectives

Clarity : Your objectives should be clear and unambiguous so that anyone who reads them can understand what you intend to do. Avoid vague or general terms that could be taken out of context.

Specificity : Your objectives should be specific and address the research questions that you have formulated. Do not use broad or narrow objectives as they may restrict your field of research or make your research irrelevant.

Measurability : Define your metrics with indicators or metrics that help you determine if you’ve accomplished your goals or not. This will ensure you are tracking the research progress and making interventions when needed.

Also, do use objectives that are subjective or based on personal opinions, as they may be difficult to accurately verify and measure.

Achievability : Your objectives should be realistic and attainable, given the resources and time available for your research project. You should set objectives that match your skills and capabilities, they can be difficult but not so hard that they are realistically unachievable.

For example, setting very difficult make you lose confidence, and abandon your research. Also, setting very simple objectives could demotivate you and prevent you from closing the knowledge gap or making significant contributions to your field with your research.

Relevance : Your objectives should be relevant to your research topic and contribute to the existing knowledge in your field. Avoid objectives that are unrelated or insignificant, as they may waste your time or resources.

Time-bound : Your objectives should be time-bound and specify when you will complete them. Have a realistic and flexible timeframe for achieving your objectives, and track your progress with it. 

Steps to Writing Research Objectives

Identify the research questions.

The first step in writing effective research objectives is to identify the research questions that you are trying to answer. Research questions help you narrow down your topic and identify the gaps or problems that you want to address with your research.

For example, if you are interested in the impact of technology on children’s development, your research questions could be:

• What is the relationship between technology use and academic performance among children?
• Are children who use technology more likely to do better in school than those who do not?
• What is the social and psychological impact of technology use on children?

Brainstorm Objectives

Once you have your research questions, you can brainstorm possible objectives that relate to them. Objectives are more specific than research questions, and they tell you what you want to achieve or learn in your research.

You can use verbs such as analyze, compare, evaluate, explore, investigate, etc. to express your objectives. Also, try to generate as many objectives as possible, without worrying about their quality or feasibility at this stage.

Prioritize Objectives

Once you’ve brainstormed your objectives, you’ll need to prioritize them based on their relevance and feasibility. Relevance is how relevant the objective is to your research topic and how well it fits into your overall research objective.

Feasibility is how realistic and feasible the objective is compared to the time, money, and expertise you have. You can create a matrix or ranking system to organize your objectives and pick the ones that matter the most.

Refine Objectives

The next step is to refine and revise your objectives to ensure clarity and specificity. Start by ensuring that your objectives are consistent and coherent with each other and with your research questions. 

Make Objectives SMART

A useful way to refine your objectives is to make them SMART, which stands for specific, measurable, achievable, relevant, and time-bound. 

• Specific : Objectives should clearly state what you hope to achieve.
• Measurable : They should be able to be quantified or evaluated.
• Achievable : realistic and within the scope of the research study.
• Relevant : They should be directly related to the research questions.
• Time-bound : specific timeframe for research completion.

Review and Finalize Objectives

The final step is to review your objectives for coherence and alignment with your research questions and aim. Ensure your objectives are logically connected and consistent with each other and with the purpose of your study.

You also need to check that your objectives are not too broad or too narrow, too easy or too hard, too many or too few. You can use a checklist or a rubric to evaluate your objectives and make modifications.

Examples of Well-Written Research Objectives

Example 1- Psychology

Research question: What are the effects of social media use on teenagers’ mental health?

Objective : To determine the relationship between the amount of time teenagers in the US spend on social media and their levels of anxiety and depression before and after using social media.

What Makes the Research Objective SMART?

The research objective is specific because it clearly states what the researcher hopes to achieve. It is measurable because it can be quantified by measuring the levels of anxiety and depression in teenagers. 

Also, the objective is achievable because the researcher can collect enough data to answer the research question. It is relevant because it is directly related to the research question. It is time-bound because it has a specific deadline for completion.

Example 2- Marketing

Research question : How can a company increase its brand awareness by 10%?

Objective : To develop a marketing strategy that will increase the company’s sales by 10% within the next quarter.

How Is this Research Objective SMART?

The research states what the researcher hopes to achieve ( Specific ). You can also measure the company’s reach before and after the marketing plan is implemented ( Measurable ).

The research objective is also achievable because you can develop a marketing plan that will increase awareness by 10% within the timeframe. The objective is directly related to the research question ( Relevant ). It is also time-bound because it has a specific deadline for completion.

Research objectives are a well-designed roadmap to completing and achieving your overall research goal. 

However, research goals are only effective if they are well-defined and backed up with the best practices such as the SMART criteria. Properly defining research objectives will help you plan and conduct your research project effectively and efficiently.

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• research goals
• research objectives
• research roadmap
• smart goals
• SMART research objectives
• Moradeke Owa

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Research Aims, Objectives & Questions

The “Golden Thread” Explained Simply (+ Examples)

By: David Phair (PhD) and Alexandra Shaeffer (PhD) | June 2022

The research aims , objectives and research questions (collectively called the “golden thread”) are arguably the most important thing you need to get right when you’re crafting a research proposal , dissertation or thesis . We receive questions almost every day about this “holy trinity” of research and there’s certainly a lot of confusion out there, so we’ve crafted this post to help you navigate your way through the fog.

Overview: The Golden Thread

• What is the golden thread
• What are research aims ( examples )
• What are research objectives ( examples )
• What are research questions ( examples )
• The importance of alignment in the golden thread

What is the “golden thread”?  

The golden thread simply refers to the collective research aims , research objectives , and research questions for any given project (i.e., a dissertation, thesis, or research paper ). These three elements are bundled together because it’s extremely important that they align with each other, and that the entire research project aligns with them.

Importantly, the golden thread needs to weave its way through the entirety of any research project , from start to end. In other words, it needs to be very clearly defined right at the beginning of the project (the topic ideation and proposal stage) and it needs to inform almost every decision throughout the rest of the project. For example, your research design and methodology will be heavily influenced by the golden thread (we’ll explain this in more detail later), as well as your literature review.

The research aims, objectives and research questions (the golden thread) define the focus and scope ( the delimitations ) of your research project. In other words, they help ringfence your dissertation or thesis to a relatively narrow domain, so that you can “go deep” and really dig into a specific problem or opportunity. They also help keep you on track , as they act as a litmus test for relevance. In other words, if you’re ever unsure whether to include something in your document, simply ask yourself the question, “does this contribute toward my research aims, objectives or questions?”. If it doesn’t, chances are you can drop it.

Alright, enough of the fluffy, conceptual stuff. Let’s get down to business and look at what exactly the research aims, objectives and questions are and outline a few examples to bring these concepts to life.

Research Aims: What are they?

Simply put, the research aim(s) is a statement that reflects the broad overarching goal (s) of the research project. Research aims are fairly high-level (low resolution) as they outline the general direction of the research and what it’s trying to achieve .

Research Aims: Examples  

True to the name, research aims usually start with the wording “this research aims to…”, “this research seeks to…”, and so on. For example:

“This research aims to explore employee experiences of digital transformation in retail HR.”   “This study sets out to assess the interaction between student support and self-care on well-being in engineering graduate students”  

As you can see, these research aims provide a high-level description of what the study is about and what it seeks to achieve. They’re not hyper-specific or action-oriented, but they’re clear about what the study’s focus is and what is being investigated.

Need a helping hand?

Research Objectives: What are they?

The research objectives take the research aims and make them more practical and actionable . In other words, the research objectives showcase the steps that the researcher will take to achieve the research aims.

The research objectives need to be far more specific (higher resolution) and actionable than the research aims. In fact, it’s always a good idea to craft your research objectives using the “SMART” criteria. In other words, they should be specific, measurable, achievable, relevant and time-bound”.

Research Objectives: Examples  

Let’s look at two examples of research objectives. We’ll stick with the topic and research aims we mentioned previously.  

For the digital transformation topic:

To observe the retail HR employees throughout the digital transformation. To assess employee perceptions of digital transformation in retail HR. To identify the barriers and facilitators of digital transformation in retail HR.

And for the student wellness topic:

To determine whether student self-care predicts the well-being score of engineering graduate students. To determine whether student support predicts the well-being score of engineering students. To assess the interaction between student self-care and student support when predicting well-being in engineering graduate students.

  As you can see, these research objectives clearly align with the previously mentioned research aims and effectively translate the low-resolution aims into (comparatively) higher-resolution objectives and action points . They give the research project a clear focus and present something that resembles a research-based “to-do” list.

Research Questions: What are they?

Finally, we arrive at the all-important research questions. The research questions are, as the name suggests, the key questions that your study will seek to answer . Simply put, they are the core purpose of your dissertation, thesis, or research project. You’ll present them at the beginning of your document (either in the introduction chapter or literature review chapter) and you’ll answer them at the end of your document (typically in the discussion and conclusion chapters).  

The research questions will be the driving force throughout the research process. For example, in the literature review chapter, you’ll assess the relevance of any given resource based on whether it helps you move towards answering your research questions. Similarly, your methodology and research design will be heavily influenced by the nature of your research questions. For instance, research questions that are exploratory in nature will usually make use of a qualitative approach, whereas questions that relate to measurement or relationship testing will make use of a quantitative approach.  

Let’s look at some examples of research questions to make this more tangible.

Research Questions: Examples  

Again, we’ll stick with the research aims and research objectives we mentioned previously.  

For the digital transformation topic (which would be qualitative in nature):

How do employees perceive digital transformation in retail HR? What are the barriers and facilitators of digital transformation in retail HR?  

And for the student wellness topic (which would be quantitative in nature):

Does student self-care predict the well-being scores of engineering graduate students? Does student support predict the well-being scores of engineering students? Do student self-care and student support interact when predicting well-being in engineering graduate students?  

You’ll probably notice that there’s quite a formulaic approach to this. In other words, the research questions are basically the research objectives “converted” into question format. While that is true most of the time, it’s not always the case. For example, the first research objective for the digital transformation topic was more or less a step on the path toward the other objectives, and as such, it didn’t warrant its own research question.  

So, don’t rush your research questions and sloppily reword your objectives as questions. Carefully think about what exactly you’re trying to achieve (i.e. your research aim) and the objectives you’ve set out, then craft a set of well-aligned research questions . Also, keep in mind that this can be a somewhat iterative process , where you go back and tweak research objectives and aims to ensure tight alignment throughout the golden thread.

The importance of strong alignment 

Alignment is the keyword here and we have to stress its importance . Simply put, you need to make sure that there is a very tight alignment between all three pieces of the golden thread. If your research aims and research questions don’t align, for example, your project will be pulling in different directions and will lack focus . This is a common problem students face and can cause many headaches (and tears), so be warned.

Take the time to carefully craft your research aims, objectives and research questions before you run off down the research path. Ideally, get your research supervisor/advisor to review and comment on your golden thread before you invest significant time into your project, and certainly before you start collecting data .  

Recap: The golden thread

In this post, we unpacked the golden thread of research, consisting of the research aims , research objectives and research questions . You can jump back to any section using the links below.

As always, feel free to leave a comment below – we always love to hear from you. Also, if you’re interested in 1-on-1 support, take a look at our private coaching service here.

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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39 Comments

Thank you very much for your great effort put. As an Undergraduate taking Demographic Research & Methodology, I’ve been trying so hard to understand clearly what is a Research Question, Research Aim and the Objectives in a research and the relationship between them etc. But as for now I’m thankful that you’ve solved my problem.

Well appreciated. This has helped me greatly in doing my dissertation.

An so delighted with this wonderful information thank you a lot.

so impressive i have benefited a lot looking forward to learn more on research.

I am very happy to have carefully gone through this well researched article.

Infact,I used to be phobia about anything research, because of my poor understanding of the concepts.

Now,I get to know that my research question is the same as my research objective(s) rephrased in question format.

I please I would need a follow up on the subject,as I intends to join the team of researchers. Thanks once again.

Thanks so much. This was really helpful.

I know you pepole have tried to break things into more understandable and easy format. And God bless you. Keep it up

i found this document so useful towards my study in research methods. thanks so much.

This is my 2nd read topic in your course and I should commend the simplified explanations of each part. I’m beginning to understand and absorb the use of each part of a dissertation/thesis. I’ll keep on reading your free course and might be able to avail the training course! Kudos!

Thank you! Better put that my lecture and helped to easily understand the basics which I feel often get brushed over when beginning dissertation work.

This is quite helpful. I like how the Golden thread has been explained and the needed alignment.

This is quite helpful. I really appreciate!

The article made it simple for researcher students to differentiate between three concepts.

Very innovative and educational in approach to conducting research.

I am very impressed with all these terminology, as I am a fresh student for post graduate, I am highly guided and I promised to continue making consultation when the need arise. Thanks a lot.

A very helpful piece. thanks, I really appreciate it .

Very well explained, and it might be helpful to many people like me.

Wish i had found this (and other) resource(s) at the beginning of my PhD journey… not in my writing up year… 😩 Anyways… just a quick question as i’m having some issues ordering my “golden thread”…. does it matter in what order you mention them? i.e., is it always first aims, then objectives, and finally the questions? or can you first mention the research questions and then the aims and objectives?

Thank you for a very simple explanation that builds upon the concepts in a very logical manner. Just prior to this, I read the research hypothesis article, which was equally very good. This met my primary objective.

My secondary objective was to understand the difference between research questions and research hypothesis, and in which context to use which one. However, I am still not clear on this. Can you kindly please guide?

In research, a research question is a clear and specific inquiry that the researcher wants to answer, while a research hypothesis is a tentative statement or prediction about the relationship between variables or the expected outcome of the study. Research questions are broader and guide the overall study, while hypotheses are specific and testable statements used in quantitative research. Research questions identify the problem, while hypotheses provide a focus for testing in the study.

Exactly what I need in this research journey, I look forward to more of your coaching videos.

This helped a lot. Thanks so much for the effort put into explaining it.

What data source in writing dissertation/Thesis requires?

What is data source covers when writing dessertation/thesis

This is quite useful thanks

I’m excited and thankful. I got so much value which will help me progress in my thesis.

where are the locations of the reserch statement, research objective and research question in a reserach paper? Can you write an ouline that defines their places in the researh paper?

Very helpful and important tips on Aims, Objectives and Questions.

Thank you so much for making research aim, research objectives and research question so clear. This will be helpful to me as i continue with my thesis.

Thanks much for this content. I learned a lot. And I am inspired to learn more. I am still struggling with my preparation for dissertation outline/proposal. But I consistently follow contents and tutorials and the new FB of GRAD Coach. Hope to really become confident in writing my dissertation and successfully defend it.

As a researcher and lecturer, I find splitting research goals into research aims, objectives, and questions is unnecessarily bureaucratic and confusing for students. For most biomedical research projects, including ‘real research’, 1-3 research questions will suffice (numbers may differ by discipline).

Awesome! Very important resources and presented in an informative way to easily understand the golden thread. Indeed, thank you so much.

Well explained

The blog article on research aims, objectives, and questions by Grad Coach is a clear and insightful guide that aligns with my experiences in academic research. The article effectively breaks down the often complex concepts of research aims and objectives, providing a straightforward and accessible explanation. Drawing from my own research endeavors, I appreciate the practical tips offered, such as the need for specificity and clarity when formulating research questions. The article serves as a valuable resource for students and researchers, offering a concise roadmap for crafting well-defined research goals and objectives. Whether you’re a novice or an experienced researcher, this article provides practical insights that contribute to the foundational aspects of a successful research endeavor.

A great thanks for you. it is really amazing explanation. I grasp a lot and one step up to research knowledge.

I really found these tips helpful. Thank you very much Grad Coach.

I found this article helpful. Thanks for sharing this.

thank you so much, the explanation and examples are really helpful

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Research Objectives: The Compass of Your Study

Table of contents

• 1 Definition and Purpose of Setting Clear Research Objectives
• 2 How Research Objectives Fit into the Overall Research Framework
• 3 Types of Research Objectives
• 4 Aligning Objectives with Research Questions and Hypotheses
• 5 Role of Research Objectives in Various Research Phases
• 6.1 Key characteristics of well-defined research objectives
• 6.2 Step-by-Step Guide on How to Formulate Both General and Specific Research Objectives
• 6.3 How to Know When Your Objectives Need Refinement
• 7 Research Objectives Examples in Different Fields
• 8 Conclusion

Embarking on a research journey without clear objectives is like navigating the sea without a compass. This article delves into the essence of establishing precise research objectives, serving as the guiding star for your scholarly exploration.

We will unfold the layers of how the objective of study not only defines the scope of your research but also directs every phase of the research process, from formulating research questions to interpreting research findings. By bridging theory with practical examples, we aim to illuminate the path to crafting effective research objectives that are both ambitious and attainable. Let’s chart the course to a successful research voyage, exploring the significance, types, and formulation of research paper objectives.

Definition and Purpose of Setting Clear Research Objectives

Defining the research objectives includes which two tasks? Research objectives are clear and concise statements that outline what you aim to achieve through your study. They are the foundation for determining your research scope, guiding your data collection methods, and shaping your analysis. The purpose of research proposal and setting clear objectives in it is to ensure that your research efforts are focused and efficient, and to provide a roadmap that keeps your study aligned with its intended outcomes.

To define the research objective at the outset, researchers can avoid the pitfalls of scope creep, where the study’s focus gradually broadens beyond its initial boundaries, leading to wasted resources and time. Clear objectives facilitate communication with stakeholders, such as funding bodies, academic supervisors, and the broader academic community, by succinctly conveying the study’s goals and significance. Furthermore, they help in the formulation of precise research questions and hypotheses, making the research process more systematic and organized. Yet, it is not always easy. For this reason, PapersOwl is always ready to help. Lastly, clear research objectives enable the researcher to critically assess the study’s progress and outcomes against predefined benchmarks, ensuring the research stays on track and delivers meaningful results.

How Research Objectives Fit into the Overall Research Framework

Research objectives are integral to the research framework as the nexus between the research problem, questions, and hypotheses. They translate the broad goals of your study into actionable steps, ensuring every aspect of your research is purposefully aligned towards addressing the research problem. This alignment helps in structuring the research design and methodology, ensuring that each component of the study is geared towards answering the core questions derived from the objectives. Creating such a difficult piece may take a lot of time. If you need it to be accurate yet fast delivered, consider getting professional research paper writing help whenever the time comes. It also aids in the identification and justification of the research methods and tools used for data collection and analysis, aligning them with the objectives to enhance the validity and reliability of the findings.

Furthermore, by setting clear objectives, researchers can more effectively evaluate the impact and significance of their work in contributing to existing knowledge. Additionally, research objectives guide literature review, enabling researchers to focus their examination on relevant studies and theoretical frameworks that directly inform their research goals.

Types of Research Objectives

In the landscape of research, setting objectives is akin to laying down the tracks for a train’s journey, guiding it towards its destination. Constructing these tracks involves defining two main types of objectives: general and specific. Each serves a unique purpose in guiding the research towards its ultimate goals, with general objectives providing the broad vision and specific objectives outlining the concrete steps needed to fulfill that vision. Together, they form a cohesive blueprint that directs the focus of the study, ensuring that every effort contributes meaningfully to the overarching research aims.

• General objectives articulate the overarching goals of your study. They are broad, setting the direction for your research without delving into specifics. These objectives capture what you wish to explore or contribute to existing knowledge.
• Specific objectives break down the general objectives into measurable outcomes. They are precise, detailing the steps needed to achieve the broader goals of your study. They often correspond to different aspects of your research question , ensuring a comprehensive approach to your study.

To illustrate, consider a research project on the impact of digital marketing on consumer behavior. A general objective might be “to explore the influence of digital marketing on consumer purchasing decisions.” Specific objectives could include “to assess the effectiveness of social media advertising in enhancing brand awareness” and “to evaluate the impact of email marketing on customer loyalty.”

Aligning Objectives with Research Questions and Hypotheses

The harmony between what research objectives should be, questions, and hypotheses is critical. Objectives define what you aim to achieve; research questions specify what you seek to understand, and hypotheses predict the expected outcomes.

This alignment ensures a coherent and focused research endeavor. Achieving it necessitates a thoughtful consideration of how each component interrelates, ensuring that the objectives are not only ambitious but also directly answerable through the research questions and testable via the hypotheses. This interconnectedness facilitates a streamlined approach to the research process, enabling researchers to systematically address each aspect of their study in a logical sequence. Moreover, it enhances the clarity and precision of the research, making it easier for peers and stakeholders to grasp the study’s direction and potential contributions.

Role of Research Objectives in Various Research Phases

Throughout the research process, objectives guide your choices and strategies – from selecting the appropriate research design and methods to analyzing data and interpreting results. They are the criteria against which you measure the success of your study. In the initial stages, research objectives inform the selection of a topic, helping to narrow down a broad area of interest into a focused question that can be explored in depth. During the methodology phase, they dictate the type of data needed and the best methods for obtaining that data, ensuring that every step taken is purposeful and aligned with the study’s goals. As the research progresses, objectives provide a framework for analyzing the collected data, guiding the researcher in identifying patterns, drawing conclusions, and making informed decisions.

Crafting Effective Research Objectives

The effective objective of research is pivotal in laying the groundwork for a successful investigation. These objectives clarify the focus of your study and determine its direction and scope. Ensuring that your objectives are well-defined and aligned with the SMART criteria is crucial for setting a strong foundation for your research.

Key characteristics of well-defined research objectives

Well-defined research objectives are characterized by the SMART criteria – Specific, Measurable, Achievable, Relevant, and Time-bound. Specific objectives clearly define what you plan to achieve, eliminating any ambiguity. Measurable objectives allow you to track progress and assess the outcome. Achievable objectives are realistic, considering the research sources and time available. Relevant objectives align with the broader goals of your field or research question. Finally, Time-bound objectives have a clear timeline for completion, adding urgency and a schedule to your work.

Step-by-Step Guide on How to Formulate Both General and Specific Research Objectives

So lets get to the part, how to write research objectives properly?

• Understand the issue or gap in existing knowledge your study aims to address.
• Gain insights into how similar challenges have been approached to refine your objectives.
• Articulate the broad goal of research based on your understanding of the problem.
• Detail the specific aspects of your research, ensuring they are actionable and measurable.

How to Know When Your Objectives Need Refinement

Your objectives of research may require refinement if they lack clarity, feasibility, or alignment with the research problem. If you find yourself struggling to design experiments or methods that directly address your objectives, or if the objectives seem too broad or not directly related to your research question, it’s likely time for refinement. Additionally, objectives in research proposal that do not facilitate a clear measurement of success indicate a need for a more precise definition. Refinement involves ensuring that each objective is specific, measurable, achievable, relevant, and time-bound, enhancing your research’s overall focus and impact.

Research Objectives Examples in Different Fields

The application of research objectives spans various academic disciplines, each with its unique focus and methodologies. To illustrate how the objectives of the study guide a research paper across different fields, here are some research objective examples:

• In Health Sciences , a research aim may be to “determine the efficacy of a new vaccine in reducing the incidence of a specific disease among a target population within one year.” This objective is specific (efficacy of a new vaccine), measurable (reduction in disease incidence), achievable (with the right study design and sample size), relevant (to public health), and time-bound (within one year).
• In Environmental Studies , the study objectives could be “to assess the impact of air pollution on urban biodiversity over a decade.” This reflects a commitment to understanding the long-term effects of human activities on urban ecosystems, emphasizing the need for sustainable urban planning.
• In Economics , an example objective of a study might be “to analyze the relationship between fiscal policies and unemployment rates in developing countries over the past twenty years.” This seeks to explore macroeconomic trends and inform policymaking, highlighting the role of economic research study in societal development.

These examples of research objectives describe the versatility and significance of research objectives in guiding scholarly inquiry across different domains. By setting clear, well-defined objectives, researchers can ensure their studies are focused and impactful and contribute valuable knowledge to their respective fields.

Defining research studies objectives and problem statement is not just a preliminary step, but a continuous guiding force throughout the research journey. These goals of research illuminate the path forward and ensure that every stride taken is meaningful and aligned with the ultimate goals of the inquiry. Whether through the meticulous application of the SMART criteria or the strategic alignment with research questions and hypotheses, the rigor in crafting and refining these objectives underscores the integrity and relevance of the research. As scholars venture into the vast terrains of knowledge, the clarity, and precision of their objectives serve as beacons of light, steering their explorations toward discoveries that advance academic discourse and resonate with the broader societal needs.

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• Aims and Objectives – A Guide for Academic Writing
• Doing a PhD

One of the most important aspects of a thesis, dissertation or research paper is the correct formulation of the aims and objectives. This is because your aims and objectives will establish the scope, depth and direction that your research will ultimately take. An effective set of aims and objectives will give your research focus and your reader clarity, with your aims indicating what is to be achieved, and your objectives indicating how it will be achieved.

Introduction

There is no getting away from the importance of the aims and objectives in determining the success of your research project. Unfortunately, however, it is an aspect that many students struggle with, and ultimately end up doing poorly. Given their importance, if you suspect that there is even the smallest possibility that you belong to this group of students, we strongly recommend you read this page in full.

This page describes what research aims and objectives are, how they differ from each other, how to write them correctly, and the common mistakes students make and how to avoid them. An example of a good aim and objectives from a past thesis has also been deconstructed to help your understanding.

What Are Aims and Objectives?

Research aims.

A research aim describes the main goal or the overarching purpose of your research project.

In doing so, it acts as a focal point for your research and provides your readers with clarity as to what your study is all about. Because of this, research aims are almost always located within its own subsection under the introduction section of a research document, regardless of whether it’s a thesis , a dissertation, or a research paper .

A research aim is usually formulated as a broad statement of the main goal of the research and can range in length from a single sentence to a short paragraph. Although the exact format may vary according to preference, they should all describe why your research is needed (i.e. the context), what it sets out to accomplish (the actual aim) and, briefly, how it intends to accomplish it (overview of your objectives).

To give an example, we have extracted the following research aim from a real PhD thesis:

Example of a Research Aim

The role of diametrical cup deformation as a factor to unsatisfactory implant performance has not been widely reported. The aim of this thesis was to gain an understanding of the diametrical deformation behaviour of acetabular cups and shells following impaction into the reamed acetabulum. The influence of a range of factors on deformation was investigated to ascertain if cup and shell deformation may be high enough to potentially contribute to early failure and high wear rates in metal-on-metal implants.

Note: Extracted with permission from thesis titled “T he Impact And Deformation Of Press-Fit Metal Acetabular Components ” produced by Dr H Hothi of previously Queen Mary University of London.

Research Objectives

Where a research aim specifies what your study will answer, research objectives specify how your study will answer it.

They divide your research aim into several smaller parts, each of which represents a key section of your research project. As a result, almost all research objectives take the form of a numbered list, with each item usually receiving its own chapter in a dissertation or thesis.

Following the example of the research aim shared above, here are it’s real research objectives as an example:

Example of a Research Objective

• Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.
• Investigate the number, velocity and position of impacts needed to insert a cup.
• Determine the relationship between the size of interference between the cup and cavity and deformation for different cup types.
• Investigate the influence of non-uniform cup support and varying the orientation of the component in the cavity on deformation.
• Examine the influence of errors during reaming of the acetabulum which introduce ovality to the cavity.
• Determine the relationship between changes in the geometry of the component and deformation for different cup designs.
• Develop three dimensional pelvis models with non-uniform bone material properties from a range of patients with varying bone quality.
• Use the key parameters that influence deformation, as identified in the foam models to determine the range of deformations that may occur clinically using the anatomic models and if these deformations are clinically significant.

It’s worth noting that researchers sometimes use research questions instead of research objectives, or in other cases both. From a high-level perspective, research questions and research objectives make the same statements, but just in different formats.

Taking the first three research objectives as an example, they can be restructured into research questions as follows:

Restructuring Research Objectives as Research Questions

• Can finite element models using simplified experimentally validated foam models to represent the acetabulum together with explicit dynamics be used to mimic mallet blows during cup/shell insertion?
• What is the number, velocity and position of impacts needed to insert a cup?
• What is the relationship between the size of interference between the cup and cavity and deformation for different cup types?

Difference Between Aims and Objectives

Hopefully the above explanations make clear the differences between aims and objectives, but to clarify:

• The research aim focus on what the research project is intended to achieve; research objectives focus on how the aim will be achieved.
• Research aims are relatively broad; research objectives are specific.
• Research aims focus on a project’s long-term outcomes; research objectives focus on its immediate, short-term outcomes.
• A research aim can be written in a single sentence or short paragraph; research objectives should be written as a numbered list.

How to Write Aims and Objectives

Before we discuss how to write a clear set of research aims and objectives, we should make it clear that there is no single way they must be written. Each researcher will approach their aims and objectives slightly differently, and often your supervisor will influence the formulation of yours on the basis of their own preferences.

Regardless, there are some basic principles that you should observe for good practice; these principles are described below.

Your aim should be made up of three parts that answer the below questions:

• Why is this research required?
• What is this research about?
• How are you going to do it?

The easiest way to achieve this would be to address each question in its own sentence, although it does not matter whether you combine them or write multiple sentences for each, the key is to address each one.

The first question, why , provides context to your research project, the second question, what , describes the aim of your research, and the last question, how , acts as an introduction to your objectives which will immediately follow.

Scroll through the image set below to see the ‘why, what and how’ associated with our research aim example.

Note: Your research aims need not be limited to one. Some individuals per to define one broad ‘overarching aim’ of a project and then adopt two or three specific research aims for their thesis or dissertation. Remember, however, that in order for your assessors to consider your research project complete, you will need to prove you have fulfilled all of the aims you set out to achieve. Therefore, while having more than one research aim is not necessarily disadvantageous, consider whether a single overarching one will do.

Research Objectives

Each of your research objectives should be SMART :

• Specific – is there any ambiguity in the action you are going to undertake, or is it focused and well-defined?
• Measurable – how will you measure progress and determine when you have achieved the action?
• Achievable – do you have the support, resources and facilities required to carry out the action?
• Relevant – is the action essential to the achievement of your research aim?
• Timebound – can you realistically complete the action in the available time alongside your other research tasks?

In addition to being SMART, your research objectives should start with a verb that helps communicate your intent. Common research verbs include:

Table of Research Verbs to Use in Aims and Objectives

Last, format your objectives into a numbered list. This is because when you write your thesis or dissertation, you will at times need to make reference to a specific research objective; structuring your research objectives in a numbered list will provide a clear way of doing this.

To bring all this together, let’s compare the first research objective in the previous example with the above guidance:

Checking Research Objective Example Against Recommended Approach

Research Objective:

1. Develop finite element models using explicit dynamics to mimic mallet blows during cup/shell insertion, initially using simplified experimentally validated foam models to represent the acetabulum.

Checking Against Recommended Approach:

Q: Is it specific? A: Yes, it is clear what the student intends to do (produce a finite element model), why they intend to do it (mimic cup/shell blows) and their parameters have been well-defined ( using simplified experimentally validated foam models to represent the acetabulum ).

Q: Is it measurable? A: Yes, it is clear that the research objective will be achieved once the finite element model is complete.

Q: Is it achievable? A: Yes, provided the student has access to a computer lab, modelling software and laboratory data.

Q: Is it relevant? A: Yes, mimicking impacts to a cup/shell is fundamental to the overall aim of understanding how they deform when impacted upon.

Q: Is it timebound? A: Yes, it is possible to create a limited-scope finite element model in a relatively short time, especially if you already have experience in modelling.

Q: Does it start with a verb? A: Yes, it starts with ‘develop’, which makes the intent of the objective immediately clear.

Q: Is it a numbered list? A: Yes, it is the first research objective in a list of eight.

Mistakes in Writing Research Aims and Objectives

1. making your research aim too broad.

Having a research aim too broad becomes very difficult to achieve. Normally, this occurs when a student develops their research aim before they have a good understanding of what they want to research. Remember that at the end of your project and during your viva defence , you will have to prove that you have achieved your research aims; if they are too broad, this will be an almost impossible task. In the early stages of your research project, your priority should be to narrow your study to a specific area. A good way to do this is to take the time to study existing literature, question their current approaches, findings and limitations, and consider whether there are any recurring gaps that could be investigated .

Note: Achieving a set of aims does not necessarily mean proving or disproving a theory or hypothesis, even if your research aim was to, but having done enough work to provide a useful and original insight into the principles that underlie your research aim.

2. Making Your Research Objectives Too Ambitious

Be realistic about what you can achieve in the time you have available. It is natural to want to set ambitious research objectives that require sophisticated data collection and analysis, but only completing this with six months before the end of your PhD registration period is not a worthwhile trade-off.

3. Formulating Repetitive Research Objectives

Each research objective should have its own purpose and distinct measurable outcome. To this effect, a common mistake is to form research objectives which have large amounts of overlap. This makes it difficult to determine when an objective is truly complete, and also presents challenges in estimating the duration of objectives when creating your project timeline. It also makes it difficult to structure your thesis into unique chapters, making it more challenging for you to write and for your audience to read.

Fortunately, this oversight can be easily avoided by using SMART objectives.

Hopefully, you now have a good idea of how to create an effective set of aims and objectives for your research project, whether it be a thesis, dissertation or research paper. While it may be tempting to dive directly into your research, spending time on getting your aims and objectives right will give your research clear direction. This won’t only reduce the likelihood of problems arising later down the line, but will also lead to a more thorough and coherent research project.

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Research Aims and Objectives: The dynamic duo for successful research

Picture yourself on a road trip without a destination in mind — driving aimlessly, not knowing where you’re headed or how to get there. Similarly, your research is navigated by well-defined research aims and objectives. Research aims and objectives are the foundation of any research project. They provide a clear direction and purpose for the study, ensuring that you stay focused and on track throughout the process. They are your trusted navigational tools, leading you to success.

Understanding the relationship between research objectives and aims is crucial to any research project’s success, and we’re here to break it down for you in this article. Here, we’ll explore the importance of research aims and objectives, understand their differences, and delve into the impact they have on the quality of research.

Understanding the Difference between Research Aims and Objectives

In research, aims and objectives are two important components but are often used interchangeably. Though they may sound similar, they are distinct and serve different purposes.

Research Aims:

Research aims are broad statements that describe the overall purpose of your study. They provide a general direction for your study and indicate the intended achievements of your research. Aims are usually written in a general and abstract manner describing the ultimate goal of the research.

Research Objectives:

Research objectives are specific, measurable, and achievable goals that you aim to accomplish within a specified timeframe. They break down the research aims into smaller, more manageable components and provide a clear picture of what you want to achieve and how you plan to achieve it.

In the example, the objectives provide specific targets that must be achieved to reach the aim. Essentially, aims provide the overall direction for the research while objectives provide specific targets that must be achieved to accomplish the aims. Aims provide a broad context for the research, while the objectives provide smaller steps that the researcher must take to accomplish the overall research goals. To illustrate, when planning a road trip, your research aim is the destination you want to reach, and your research objectives are the specific routes you need to take to get there.

Aims and objectives are interconnected. Objectives play a key role in defining the research methodology, providing a roadmap for how you’ll collect and analyze data, while aim is the final destination, which represents the ultimate goal of your research. By setting specific goals, you’ll be able to design a research plan that helps you achieve your objectives and, ultimately, your research aim.

Importance of Well-defined Aims and Objectives

The impact of clear research aims and objectives on the quality of research cannot be understated. But it’s not enough to simply have aims and objectives. Well-defined research aims and objectives are important for several reasons:

• Provides direction: Clear aims and well-defined objectives provide a specific direction for your research study, ensuring that the research stays focused on a specific topic or problem. This helps to prevent the research from becoming too broad or unfocused, and ensures that the study remains relevant and meaningful.
• Guides research design: The research aim and objectives help guide the research design and methodology, ensuring that your study is designed in a way that will answer the research questions and achieve the research objectives.
• Helps with resource allocation: Clear research aims and objectives helps you to allocate resources effectively , including time, financial resources, human resources, and other required materials. With a well-defined aim and objectives, you can identify the resources required to conduct the research, and allocate them in a way that maximizes efficiency and productivity.
• Assists in evaluation: Clearly specified research aims and objectives allow for effective evaluation of your research project’s success. You can assess whether the research has achieved its objectives, and whether the aim has been met. This evaluation process can help to identify areas of the research project that may require further attention or modification.
• Enhances communication: Well-defined research aims and objectives help to enhance communication among the research team, stakeholders, funding agencies, and other interested parties. Clear aims and objectives ensure that everyone involved in your research project understands the purpose and goals of the study. This can help to foster collaboration and ensure that everyone is working towards the same end goal.

How to Formulate Research Aims and Objectives

Formulating effective research aims and objectives involves a systematic process to ensure that they are clear, specific, achievable, and relevant. Start by asking yourself what you want to achieve through your research. What impact do you want your research to have? Once you have a clear understanding of your aims, you can then break them down into specific, achievable objectives. Here are some steps you can follow when developing research aims and objectives:

• Identify the research question : Clearly identify the questions you want to answer through your research. This will help you define the scope of your research. Understanding the characteristics of a good research question will help you generate clearer aims and objectives.
• Conduct literature review : When defining your research aim and objectives, it’s important to conduct a literature review to identify key concepts, theories, and methods related to your research problem or question. Conducting a thorough literature review can help you understand what research has been done in the area and what gaps exist in the literature.
• Identify the research aim: Develop a research aim that summarizes the overarching goal of your research. The research aim should be broad and concise.
• Develop research objectives: Based on your research questions and research aim, develop specific research objectives that outline what you intend to achieve through your research. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART).
• Use action verbs: Use action verbs such as “investigate,” “examine,” “analyze,” and “compare” to describe your research aims and objectives. This makes them more specific and measurable.
• Ensure alignment with research question: Ensure that the research aim and objectives are aligned with the research question. This helps to ensure that the research remains focused and that the objectives are specific enough to answer your research question.
• Refine and revise: Once the research aim and objectives have been developed, refine and revise them as needed. Seek feedback from your colleagues, mentors, or supervisors to ensure that they are clear, concise, and achievable within the given resources and timeframe.
• Communicate: After finalizing the research aim and objectives, they should be communicated to the research team, stakeholders, and other interested parties. This helps to ensure that everyone is working towards the same end goal and understands the purpose of the study.

Common Pitfalls to Avoid While Formulating Aims and Objectives

There are several common mistakes that researchers can make when writing research aims and objectives. These include:

• Being too broad or vague: Aims and objectives that are too general or unclear can lead to confusion and lack of focus. It is important to ensure that the aims and objectives are concise and clear.
• Being too narrow or specific: On the other hand, aims and objectives that are too narrow or specific may limit the scope of the research and make it difficult to draw meaningful conclusions or implications.
• Being too ambitious: While it is important to aim high, being too ambitious with the aims and objectives can lead to unrealistic expectations and can be difficult to achieve within the constraints of the research project.
• Lack of alignment: The aims and objectives should be directly linked to the research questions being investigated. Otherwise, this will lead to a lack of coherence in the research project.
• Lack of feasibility: The aims and objectives should be achievable within the constraints of the research project, including time, budget, and resources. Failing to consider feasibility may cause compromise of the research quality.
• Failing to consider ethical considerations: The aims and objectives should take into account any ethical considerations, such as ensuring the safety and well-being of study participants.
• Failing to involve all stakeholders: It’s important to involve all relevant stakeholders, such as participants, supervisors, and funding agencies, in the development of the aims and objectives to ensure they are appropriate and relevant.

To avoid these common pitfalls, it is important to be specific, clear, relevant, and realistic when writing research aims and objectives. Seek feedback from colleagues or supervisors to ensure that the aims and objectives are aligned with the research problem , questions, and methodology, and are achievable within the constraints of the research project. It’s important to continually refine your aims and objectives as you go. As you progress in your research, it’s not uncommon for research aims and objectives to evolve slightly, but it’s important that they remain consistent with the study conducted and the research topic.

In summary, research aims and objectives are the backbone of any successful research project. They give you the ability to cut through the noise and hone in on what really matters. By setting clear goals and aligning them with your research questions and methodology, you can ensure that your research is relevant, impactful, and of the highest quality. So, before you hit the road on your research journey, make sure you have a clear destination and steps to get there. Let us know in the comments section below the challenges you faced and the strategies you followed while fomulating research aims and objectives! Also, feel free to reach out to us at any stage of your research or publication by using #AskEnago  and tagging @EnagoAcademy on Twitter , Facebook , and Quora . Happy researching!

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Formulating Research Aims and Objectives

Formulating research aim and objectives in an appropriate manner is one of the most important aspects of your thesis. This is because research aim and objectives determine the scope, depth and the overall direction of the research. Research question is the central question of the study that has to be answered on the basis of research findings.

Research aim emphasizes what needs to be achieved within the scope of the research, by the end of the research process. Achievement of research aim provides answer to the research question.

Research objectives divide research aim into several parts and address each part separately. Research aim specifies WHAT needs to be studied and research objectives comprise a number of steps that address HOW research aim will be achieved.

As a rule of dumb, there would be one research aim and several research objectives. Achievement of each research objective will lead to the achievement of the research aim.

Consider the following as an example:

Research title: Effects of organizational culture on business profitability: a case study of Virgin Atlantic

Research aim: To assess the effects of Virgin Atlantic organizational culture on business profitability

Following research objectives would facilitate the achievement of this aim:

• Analyzing the nature of organizational culture at Virgin Atlantic by September 1, 2022
• Identifying factors impacting Virgin Atlantic organizational culture by September 16, 2022
• Analyzing impacts of Virgin Atlantic organizational culture on employee performances by September 30, 2022
• Providing recommendations to Virgin Atlantic strategic level management in terms of increasing the level of effectiveness of organizational culture by October 5, 2022

Figure below illustrates additional examples in formulating research aims and objectives:

Formulation of research question, aim and objectives

Common mistakes in the formulation of research aim relate to the following:

1. Choosing the topic too broadly . This is the most common mistake. For example, a research title of “an analysis of leadership practices” can be classified as too broad because the title fails to answer the following questions:

a) Which aspects of leadership practices? Leadership has many aspects such as employee motivation, ethical behaviour, strategic planning, change management etc. An attempt to cover all of these aspects of organizational leadership within a single research will result in an unfocused and poor work.

b) An analysis of leadership practices in which country? Leadership practices tend to be different in various countries due to cross-cultural differences, legislations and a range of other region-specific factors. Therefore, a study of leadership practices needs to be country-specific.

c) Analysis of leadership practices in which company or industry? Similar to the point above, analysis of leadership practices needs to take into account industry-specific and/or company-specific differences, and there is no way to conduct a leadership research that relates to all industries and organizations in an equal manner.

Accordingly, as an example “a study into the impacts of ethical behaviour of a leader on the level of employee motivation in US healthcare sector” would be a more appropriate title than simply “An analysis of leadership practices”.

2. Setting an unrealistic aim . Formulation of a research aim that involves in-depth interviews with Apple strategic level management by an undergraduate level student can be specified as a bit over-ambitious. This is because securing an interview with Apple CEO Tim Cook or members of Apple Board of Directors might not be easy. This is an extreme example of course, but you got the idea. Instead, you may aim to interview the manager of your local Apple store and adopt a more feasible strategy to get your dissertation completed.

3. Choosing research methods incompatible with the timeframe available . Conducting interviews with 20 sample group members and collecting primary data through 2 focus groups when only three months left until submission of your dissertation can be very difficult, if not impossible. Accordingly, timeframe available need to be taken into account when formulating research aims and objectives and selecting research methods.

Moreover, research objectives need to be formulated according to SMART principle,

 where the abbreviation stands for specific, measurable, achievable, realistic, and time-bound.

Examples of SMART research objectives

At the conclusion part of your research project you will need to reflect on the level of achievement of research aims and objectives. In case your research aims and objectives are not fully achieved by the end of the study, you will need to discuss the reasons. These may include initial inappropriate formulation of research aims and objectives, effects of other variables that were not considered at the beginning of the research or changes in some circumstances during the research process.

John Dudovskiy

Research: Definition, Characteristics, Goals, Approaches

Research is an original and systematic investigation undertaken to increase existing knowledge and understanding of the unknown to establish facts and principles.

Let’s understand research:

What is Research?

Research is a voyage of discovery of new knowledge. It comprises creating ideas and generating new knowledge that leads to new and improved insights and the development of new materials, devices, products, and processes.

It should have the potential to produce sufficiently relevant results to increase and synthesize existing knowledge or correct and integrate previous knowledge.

Good reflective research produces theories and hypotheses and benefits any intellectual attempt to analyze facts and phenomena.

Where did the word Research Come from?

The word ‘research’ perhaps originates from the old French word “recerchier” which meant to ‘ search again.’ It implicitly assumes that the earlier search was not exhaustive and complete; hence, a repeated search is called for.

In practice, ‘research’ refers to a scientific process of generating an unexplored horizon of knowledge, aiming at discovering or establishing facts, solving a problem, and reaching a decision. Keeping the above points in view, we arrive at the following definition of research:

Research Definition

Research is a scientific approach to answering a research question, solving a research problem, or generating new knowledge through a systematic and orderly collection, organization, and analysis of data to make research findings useful in decision-making.

When do we call research scientific? Any research endeavor is said to be scientific if

• It is based on empirical and measurable evidence subject to specific principles of reasoning;
• It consists of systematic observations, measurement, and experimentation;
• It relies on the application of scientific methods and harnessing of curiosity;
• It provides scientific information and theories for the explanation of nature;
• It makes practical applications possible, and
• It ensures adequate analysis of data employing rigorous statistical techniques.

The chief characteristic that distinguishes the scientific method from other methods of acquiring knowledge is that scientists seek to let reality speak for itself, supporting a theory when a theory’s predictions are confirmed and challenging a theory when its predictions prove false.

Scientific research has multidimensional functions, characteristics, and objectives.

Keeping these issues in view, we assert that research in any field or discipline:

• Attempts to solve a research problem;
• Involves gathering new data from primary or first-hand sources or using existing data for a new purpose;
• is based upon observable experiences or empirical evidence;
• Demands accurate observation and description;
• Employs carefully designed procedures and rigorous analysis;
• attempts to find an objective, unbiased solution to the problem and takes great pains to validate the methods employed;
• is a deliberate and unhurried activity that is directional but often refines the problem or questions as the research progresses.

Characteristics of Research

Keeping this in mind that research in any field of inquiry is undertaken to provide information to support decision-making in its respective area, we summarize some desirable characteristics of research:

• The research should focus on priority problems.
• The research should be systematic. It emphasizes that a researcher should employ a structured procedure.
• The research should be logical. Without manipulating ideas logically, the scientific researcher cannot make much progress in any investigation.
• The research should be reductive. This means that one researcher’s findings should be made available to other researchers to prevent them from repeating the same research.
• The research should be replicable. This asserts that there should be scope to confirm previous research findings in a new environment and different settings with a new group of subjects or at a different point in time.
• The research should be generative. This is one of the valuable characteristics of research because answering one question leads to generating many other new questions.
• The research should be action-oriented. In other words, it should be aimed at solving to implement its findings.
• The research should follow an integrated multidisciplinary approach, i.e., research approaches from more than one discipline are needed.
• The research should be participatory, involving all parties concerned (from policymakers down to community members) at all stages of the study.
• The research must be relatively simple, timely, and time-bound, employing a comparatively simple design.
• The research must be as much cost-effective as possible.
• The research results should be presented in formats most useful for administrators, decision-makers, business managers, or community members.

3 Basic Operations of Research

Scientific research in any field of inquiry involves three basic operations:

• Data collection;
• Data analysis;
• Report writing .

• Data collection refers to observing, measuring, and recording data or information.
• Data analysis, on the other hand, refers to arranging and organizing the collected data so that we may be able to find out what their significance is and generalize about them.
• Report writing is the ultimate step of the study . Its purpose is to convey the information contained in it to the readers or audience.

If you note down, for example, the reading habit of newspapers of a group of residents in a community, that would be your data collection.

If you then divide these residents into three categories, ‘regular,’ ‘occasional,’ and ‘never,’ you have performed a simple data analysis. Your findings may now be presented in a report form.

A reader of your report knows what percentage of the community people never read any newspaper and so on.

Here are some examples that demonstrate what research is:

• A farmer is planting two varieties of jute side by side to compare yields;
• A sociologist examines the causes and consequences of divorce;
• An economist is looking at the interdependence of inflation and foreign direct investment;
• A physician is experimenting with the effects of multiple uses of disposable insulin syringes in a hospital;
• A business enterprise is examining the effects of advertisement of their products on the volume of sales;
• An economist is doing a cost-benefit analysis of reducing the sales tax on essential commodities;
• The Bangladesh Bank is closely observing and monitoring the performance of nationalized and private banks;
• Based on some prior information, Bank Management plans to open new counters for female customers.
• Supermarket Management is assessing the satisfaction level of the customers with their products.

The above examples are all researching whether the instrument is an electronic microscope, hospital records, a microcomputer, a questionnaire, or a checklist.

Research Motivation – What makes one motivated to do research?

A person may be motivated to undertake research activities because

• He might have genuine interest and curiosity in the existing body of knowledge and understanding of the problem;
• He is looking for answers to questions that have remained unanswered so far and trying to unfold the truth;
• The existing tools and techniques are accessible to him, and others may need modification and change to suit the current needs.

One might research ensuring.

• Better livelihood;
• Better career development;
• Higher position, prestige, and dignity in society;
• Academic achievement leading to higher degrees;
• Self-gratification.

At the individual level, the results of the research are used by many:

• A villager is drinking water from an arsenic-free tube well;
• A rural woman is giving more green vegetables to her child than before;
• A cigarette smoker is actively considering quitting smoking;
• An old man is jogging for cardiovascular fitness;
• A sociologist is using newly suggested tools and techniques in poverty measurement.

The above activities are all outcomes of the research.

All involved in the above processes will benefit from the research results. There is hardly any action in everyday life that does not depend upon previous research.

Research in any field of inquiry provides us with the knowledge and skills to solve problems and meet the challenges of a fast-paced decision-making environment.

9 Qualities of Research

Good research generates dependable data. It is conducted by professionals and can be used reliably for decision-making. It is thus of crucial importance that research should be made acceptable to the audience for which research should possess some desirable qualities in terms of.

9 qualities of research are;

Purpose clearly defined

Research process detailed, research design planner, ethical issues considered, limitations revealed, adequate analysis ensured, findings unambiguously presented, conclusions and recommendations justified..

We enumerate below a few qualities that good research should possess.

Good research must have its purposes clearly and unambiguously defined.

The problem involved or the decision to be made should be sharply delineated as clearly as possible to demonstrate the credibility of the research.

The research procedures should be described in sufficient detail to permit other researchers to repeat the research later.

Failure to do so makes it difficult or impossible to estimate the validity and reliability of the results. This weakens the confidence of the readers.

Any recommendations from such research justifiably get little attention from the policymakers and implementation.

The procedural design of the research should be carefully planned to yield results that are as objective as possible.

In doing so, care must be taken so that the sample’s representativeness is ensured, relevant literature has been thoroughly searched, experimental controls, whenever necessary, have been followed, and the personal bias in selecting and recording data has been minimized.

A research design should always safeguard against causing mental and physical harm not only to the participants but also those who belong to their organizations.

Careful consideration must also be given to research situations when there is a possibility for exploitation, invasion of privacy, and loss of dignity of all those involved in the study.

The researcher should report with complete honesty and frankness any flaws in procedural design; he followed and provided estimates of their effects on the findings.

This enhances the readers’ confidence and makes the report acceptable to the audience. One can legitimately question the value of research where no limitations are reported.

Adequate analysis reveals the significance of the data and helps the researcher to check the reliability and validity of his estimates.

Data should, therefore, be analyzed with proper statistical rigor to assist the researcher in reaching firm conclusions.

When statistical methods have been employed, the probability of error should be estimated, and criteria of statistical significance applied.

The presentation of the results should be comprehensive, easily understood by the readers, and organized so that the readers can readily locate the critical and central findings.

Proper research always specifies the conditions under which the research conclusions seem valid.

Therefore, it is important that any conclusions drawn and recommendations made should be solely based on the findings of the study.

No inferences or generalizations should be made beyond the data. If this were not followed, the objectivity of the research would tend to decrease, resulting in confidence in the findings.

The researcher’s experiences were reflected.

The research report should contain information about the qualifications of the researchers .

If the researcher is experienced, has a good reputation in research, and is a person of integrity, his report is likely to be highly valued. The policymakers feel confident in implementing the recommendations made in such reports.

4 Goals of Research

The primary goal or purpose of research in any field of inquiry; is to add to what is known about the phenomenon under investigation by applying scientific methods. Though each research has its own specific goals, we may enumerate the following 4 broad goals of scientific research:

Exploration and Explorative Research

Description and descriptive research, causal explanation and causal research, prediction and predictive research.

The link between the 4 goals of research and the questions raised in reaching these goals.

Let’s try to understand the 4 goals of the research.

Exploration is finding out about some previously unexamined phenomenon. In other words, an explorative study structures and identifies new problems.

The explorative study aims to gain familiarity with a phenomenon or gain new insights into it.

Exploration is particularly useful when researchers lack a clear idea of the problems they meet during their study.

Through exploration, researchers attempt to

• Develop concepts more clearly;
• Establish priorities among several alternatives;
• Develop operational definitions of variables;
• Formulate research hypotheses and sharpen research objectives;
• Improve the methodology and modify (if needed) the research design .

Exploration is achieved through what we call exploratory research.

The end of an explorative study comes when the researchers are convinced that they have established the major dimensions of the research task.

Many research activities consist of gathering information on some topic of interest. The description refers to these data-based information-gathering activities. Descriptive studies portray precisely the characteristics of a particular individual, situation, or group.

Here, we attempt to describe situations and events through studies, which we refer to as descriptive research.

Such research is undertaken when much is known about the problem under investigation.

Descriptive studies try to discover answers to the questions of who, what, when, where, and sometimes how.

Such research studies may involve the collection of data and the creation of distribution of the number of times the researcher observes a single event or characteristic, known as a research variable.

A descriptive study may also involve the interaction of two or more variables and attempts to observe if there is any relationship between the variables under investigation .

Research that examines such a relationship is sometimes called a correlational study. It is correlational because it attempts to relate (i.e., co-relate) two or more variables.

A descriptive study may be feasible to answer the questions of the following types:

• What are the characteristics of the people who are involved in city crime? Are they young? Middle-aged? Poor? Muslim? Educated?
• Who are the potential buyers of the new product? Men or women? Urban people or rural people?
• Are rural women more likely to marry earlier than their urban counterparts?
• Does previous experience help an employee to get a higher initial salary?

Although the data description in descriptive research is factual, accurate, and systematic, the research cannot describe what caused a situation.

Thus, descriptive research cannot be used to create a causal relationship where one variable affects another.

In other words, descriptive research can be said to have a low requirement for internal validity. In sum, descriptive research deals with everything that can be counted and studied.

But there are always restrictions on that. All research must impact the lives of the people around us.

For example, finding the most frequent disease that affects the people of a community falls under descriptive research.

But the research readers will have the hunch to know why this has happened and what to do to prevent that disease so that more people will live healthy lives.

It dictates that we need a causal explanation of the situation under reference and a causal study vis-a-vis causal research .

Explanation reveals why and how something happens.

An explanatory study goes beyond description and attempts to establish a cause-and-effect relationship between variables. It explains the reason for the phenomenon that the descriptive study observed.

Thus, if a researcher finds that communities with larger family sizes have higher child deaths or that smoking correlates with lung cancer, he is performing a descriptive study.

If he explains why it is so and tries to establish a cause-and-effect relationship, he is performing explanatory or causal research . The researcher uses theories or at-least hypotheses to account for the factors that caused a certain phenomenon.

Look at the following examples that fit causal studies:

• Why are people involved in crime? Can we explain this as a consequence of the present job market crisis or lack of parental care?
• Will the buyers be motivated to purchase the new product in a new container ? Can an attractive advertisement motivate them to buy a new product?
• Why has the share market shown the steepest-ever fall in stock prices? Is it because of the IMF’s warnings and prescriptions on the commercial banks’ exposure to the stock market or because of an abundant increase in the supply of new shares?

Prediction seeks to answer when and in what situations will occur if we can provide a plausible explanation for the event in question.

However, the precise nature of the relationship between explanation and prediction has been a subject of debate.

One view is that explanation and prediction are the same phenomena, except that prediction precedes the event while the explanation takes place after the event has occurred.

Another view is that explanation and prediction are fundamentally different processes.

We need not be concerned with this debate here but can simply state that in addition to being able to explain an event after it has occurred, we would also be able to predict when it will occur.

Research Approaches

There are two main approaches to doing research.

The first is the basic approach, which mostly pertains to academic research. Many people view this as pure research or fundamental research.

The research implemented through the second approach is variously known as applied research, action research, operations research, or contract research.

Also, the third category of research, evaluative research, is important in many applications. All these approaches have different purposes influencing the nature of the respective research.

Lastly, precautions in research are required for thorough research.

So, 4 research approaches are;

• Basic Research .
• Applied Research .
• Evaluative Research .
• Precautions in Research.

Areas of Research

The most important fields or areas of research, among others, are;

• Social Research .
• Health Research .
• Population Research .
• Business Research .
• Marketing Research .
• Agricultural Research .
• Biomedical Research.
• Clinical Research .
• Outcomes Research.
• Internet Research.
• Archival Research.
• Empirical Research.
• Legal Research .
• Education Research .
• Engineering Research .
• Historical Research.

Check out our article describing all 16 areas of research .

Precautions in Research

Whether a researcher is doing applied or basic research or research of any other form, he or she must take necessary precautions to ensure that the research he or she is doing is relevant, timely, efficient, accurate, and ethical .

The research is considered relevant if it anticipates the kinds of information that decision-makers, scientists, or policymakers will require.

Timely research is completed in time to influence decisions.

• Research is efficient when it is of the best quality for the minimum expenditure and the study is appropriate to the research context.
• Research is considered accurate or valid when the interpretation can account for both consistencies and inconsistencies in the data.
• Research is ethical when it can promote trust, exercise care, ensure standards, and protect the rights of the participants in the research process.

What is the definition of research?

What are the characteristics of good research, what are the three basic operations involved in scientific research, what are the four broad goals of scientific research, what distinguishes the scientific method from other methods of acquiring knowledge, what is the origin of the word ‘research’, how is “research methodology” defined, how does research methodology ensure the appropriateness of a research method.

After discussing the research definition and knowing the characteristics, goals, and approaches, it’s time to delve into the research fundamentals. For a comprehensive understanding, refer to our detailed research and methodology concepts guide .

Research should be relevant, timely, efficient, accurate, and ethical. It should anticipate the information required by decision-makers, be completed in time to influence decisions, be of the best quality for the minimum expenditure, and protect the rights of participants in the research process.

The two main approaches to research are the basic approach, often viewed as pure or fundamental research, and the applied approach, which includes action research, operations research, and contract research.

What Is Research, and Why Do People Do It?

• Open Access
• First Online: 03 December 2022

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• James Hiebert 6 ,
• Jinfa Cai 7 ,
• Stephen Hwang 7 ,
• Anne K Morris 6 &
• Charles Hohensee 6  

Part of the book series: Research in Mathematics Education ((RME))

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Abstractspiepr Abs1

Every day people do research as they gather information to learn about something of interest. In the scientific world, however, research means something different than simply gathering information. Scientific research is characterized by its careful planning and observing, by its relentless efforts to understand and explain, and by its commitment to learn from everyone else seriously engaged in research. We call this kind of research scientific inquiry and define it as “formulating, testing, and revising hypotheses.” By “hypotheses” we do not mean the hypotheses you encounter in statistics courses. We mean predictions about what you expect to find and rationales for why you made these predictions. Throughout this and the remaining chapters we make clear that the process of scientific inquiry applies to all kinds of research studies and data, both qualitative and quantitative.

You have full access to this open access chapter,  Download chapter PDF

Part I. What Is Research?

Have you ever studied something carefully because you wanted to know more about it? Maybe you wanted to know more about your grandmother’s life when she was younger so you asked her to tell you stories from her childhood, or maybe you wanted to know more about a fertilizer you were about to use in your garden so you read the ingredients on the package and looked them up online. According to the dictionary definition, you were doing research.

Recall your high school assignments asking you to “research” a topic. The assignment likely included consulting a variety of sources that discussed the topic, perhaps including some “original” sources. Often, the teacher referred to your product as a “research paper.”

Were you conducting research when you interviewed your grandmother or wrote high school papers reviewing a particular topic? Our view is that you were engaged in part of the research process, but only a small part. In this book, we reserve the word “research” for what it means in the scientific world, that is, for scientific research or, more pointedly, for scientific inquiry .

Exercise 1.1

Before you read any further, write a definition of what you think scientific inquiry is. Keep it short—Two to three sentences. You will periodically update this definition as you read this chapter and the remainder of the book.

This book is about scientific inquiry—what it is and how to do it. For starters, scientific inquiry is a process, a particular way of finding out about something that involves a number of phases. Each phase of the process constitutes one aspect of scientific inquiry. You are doing scientific inquiry as you engage in each phase, but you have not done scientific inquiry until you complete the full process. Each phase is necessary but not sufficient.

In this chapter, we set the stage by defining scientific inquiry—describing what it is and what it is not—and by discussing what it is good for and why people do it. The remaining chapters build directly on the ideas presented in this chapter.

A first thing to know is that scientific inquiry is not all or nothing. “Scientificness” is a continuum. Inquiries can be more scientific or less scientific. What makes an inquiry more scientific? You might be surprised there is no universally agreed upon answer to this question. None of the descriptors we know of are sufficient by themselves to define scientific inquiry. But all of them give you a way of thinking about some aspects of the process of scientific inquiry. Each one gives you different insights.

Exercise 1.2

As you read about each descriptor below, think about what would make an inquiry more or less scientific. If you think a descriptor is important, use it to revise your definition of scientific inquiry.

Creating an Image of Scientific Inquiry

We will present three descriptors of scientific inquiry. Each provides a different perspective and emphasizes a different aspect of scientific inquiry. We will draw on all three descriptors to compose our definition of scientific inquiry.

Descriptor 1. Experience Carefully Planned in Advance

Sir Ronald Fisher, often called the father of modern statistical design, once referred to research as “experience carefully planned in advance” (1935, p. 8). He said that humans are always learning from experience, from interacting with the world around them. Usually, this learning is haphazard rather than the result of a deliberate process carried out over an extended period of time. Research, Fisher said, was learning from experience, but experience carefully planned in advance.

This phrase can be fully appreciated by looking at each word. The fact that scientific inquiry is based on experience means that it is based on interacting with the world. These interactions could be thought of as the stuff of scientific inquiry. In addition, it is not just any experience that counts. The experience must be carefully planned . The interactions with the world must be conducted with an explicit, describable purpose, and steps must be taken to make the intended learning as likely as possible. This planning is an integral part of scientific inquiry; it is not just a preparation phase. It is one of the things that distinguishes scientific inquiry from many everyday learning experiences. Finally, these steps must be taken beforehand and the purpose of the inquiry must be articulated in advance of the experience. Clearly, scientific inquiry does not happen by accident, by just stumbling into something. Stumbling into something unexpected and interesting can happen while engaged in scientific inquiry, but learning does not depend on it and serendipity does not make the inquiry scientific.

Descriptor 2. Observing Something and Trying to Explain Why It Is the Way It Is

When we were writing this chapter and googled “scientific inquiry,” the first entry was: “Scientific inquiry refers to the diverse ways in which scientists study the natural world and propose explanations based on the evidence derived from their work.” The emphasis is on studying, or observing, and then explaining . This descriptor takes the image of scientific inquiry beyond carefully planned experience and includes explaining what was experienced.

According to the Merriam-Webster dictionary, “explain” means “(a) to make known, (b) to make plain or understandable, (c) to give the reason or cause of, and (d) to show the logical development or relations of” (Merriam-Webster, n.d. ). We will use all these definitions. Taken together, they suggest that to explain an observation means to understand it by finding reasons (or causes) for why it is as it is. In this sense of scientific inquiry, the following are synonyms: explaining why, understanding why, and reasoning about causes and effects. Our image of scientific inquiry now includes planning, observing, and explaining why.

We need to add a final note about this descriptor. We have phrased it in a way that suggests “observing something” means you are observing something in real time—observing the way things are or the way things are changing. This is often true. But, observing could mean observing data that already have been collected, maybe by someone else making the original observations (e.g., secondary analysis of NAEP data or analysis of existing video recordings of classroom instruction). We will address secondary analyses more fully in Chap. 4 . For now, what is important is that the process requires explaining why the data look like they do.

We must note that for us, the term “data” is not limited to numerical or quantitative data such as test scores. Data can also take many nonquantitative forms, including written survey responses, interview transcripts, journal entries, video recordings of students, teachers, and classrooms, text messages, and so forth.

Exercise 1.3

What are the implications of the statement that just “observing” is not enough to count as scientific inquiry? Does this mean that a detailed description of a phenomenon is not scientific inquiry?

Find sources that define research in education that differ with our position, that say description alone, without explanation, counts as scientific research. Identify the precise points where the opinions differ. What are the best arguments for each of the positions? Which do you prefer? Why?

Descriptor 3. Updating Everyone’s Thinking in Response to More and Better Information

This descriptor focuses on a third aspect of scientific inquiry: updating and advancing the field’s understanding of phenomena that are investigated. This descriptor foregrounds a powerful characteristic of scientific inquiry: the reliability (or trustworthiness) of what is learned and the ultimate inevitability of this learning to advance human understanding of phenomena. Humans might choose not to learn from scientific inquiry, but history suggests that scientific inquiry always has the potential to advance understanding and that, eventually, humans take advantage of these new understandings.

Before exploring these bold claims a bit further, note that this descriptor uses “information” in the same way the previous two descriptors used “experience” and “observations.” These are the stuff of scientific inquiry and we will use them often, sometimes interchangeably. Frequently, we will use the term “data” to stand for all these terms.

An overriding goal of scientific inquiry is for everyone to learn from what one scientist does. Much of this book is about the methods you need to use so others have faith in what you report and can learn the same things you learned. This aspect of scientific inquiry has many implications.

One implication is that scientific inquiry is not a private practice. It is a public practice available for others to see and learn from. Notice how different this is from everyday learning. When you happen to learn something from your everyday experience, often only you gain from the experience. The fact that research is a public practice means it is also a social one. It is best conducted by interacting with others along the way: soliciting feedback at each phase, taking opportunities to present work-in-progress, and benefitting from the advice of others.

A second implication is that you, as the researcher, must be committed to sharing what you are doing and what you are learning in an open and transparent way. This allows all phases of your work to be scrutinized and critiqued. This is what gives your work credibility. The reliability or trustworthiness of your findings depends on your colleagues recognizing that you have used all appropriate methods to maximize the chances that your claims are justified by the data.

A third implication of viewing scientific inquiry as a collective enterprise is the reverse of the second—you must be committed to receiving comments from others. You must treat your colleagues as fair and honest critics even though it might sometimes feel otherwise. You must appreciate their job, which is to remain skeptical while scrutinizing what you have done in considerable detail. To provide the best help to you, they must remain skeptical about your conclusions (when, for example, the data are difficult for them to interpret) until you offer a convincing logical argument based on the information you share. A rather harsh but good-to-remember statement of the role of your friendly critics was voiced by Karl Popper, a well-known twentieth century philosopher of science: “. . . if you are interested in the problem which I tried to solve by my tentative assertion, you may help me by criticizing it as severely as you can” (Popper, 1968, p. 27).

A final implication of this third descriptor is that, as someone engaged in scientific inquiry, you have no choice but to update your thinking when the data support a different conclusion. This applies to your own data as well as to those of others. When data clearly point to a specific claim, even one that is quite different than you expected, you must reconsider your position. If the outcome is replicated multiple times, you need to adjust your thinking accordingly. Scientific inquiry does not let you pick and choose which data to believe; it mandates that everyone update their thinking when the data warrant an update.

Doing Scientific Inquiry

We define scientific inquiry in an operational sense—what does it mean to do scientific inquiry? What kind of process would satisfy all three descriptors: carefully planning an experience in advance; observing and trying to explain what you see; and, contributing to updating everyone’s thinking about an important phenomenon?

We define scientific inquiry as formulating , testing , and revising hypotheses about phenomena of interest.

Of course, we are not the only ones who define it in this way. The definition for the scientific method posted by the editors of Britannica is: “a researcher develops a hypothesis, tests it through various means, and then modifies the hypothesis on the basis of the outcome of the tests and experiments” (Britannica, n.d. ).

Notice how defining scientific inquiry this way satisfies each of the descriptors. “Carefully planning an experience in advance” is exactly what happens when formulating a hypothesis about a phenomenon of interest and thinking about how to test it. “ Observing a phenomenon” occurs when testing a hypothesis, and “ explaining ” what is found is required when revising a hypothesis based on the data. Finally, “updating everyone’s thinking” comes from comparing publicly the original with the revised hypothesis.

Doing scientific inquiry, as we have defined it, underscores the value of accumulating knowledge rather than generating random bits of knowledge. Formulating, testing, and revising hypotheses is an ongoing process, with each revised hypothesis begging for another test, whether by the same researcher or by new researchers. The editors of Britannica signaled this cyclic process by adding the following phrase to their definition of the scientific method: “The modified hypothesis is then retested, further modified, and tested again.” Scientific inquiry creates a process that encourages each study to build on the studies that have gone before. Through collective engagement in this process of building study on top of study, the scientific community works together to update its thinking.

Before exploring more fully the meaning of “formulating, testing, and revising hypotheses,” we need to acknowledge that this is not the only way researchers define research. Some researchers prefer a less formal definition, one that includes more serendipity, less planning, less explanation. You might have come across more open definitions such as “research is finding out about something.” We prefer the tighter hypothesis formulation, testing, and revision definition because we believe it provides a single, coherent map for conducting research that addresses many of the thorny problems educational researchers encounter. We believe it is the most useful orientation toward research and the most helpful to learn as a beginning researcher.

A final clarification of our definition is that it applies equally to qualitative and quantitative research. This is a familiar distinction in education that has generated much discussion. You might think our definition favors quantitative methods over qualitative methods because the language of hypothesis formulation and testing is often associated with quantitative methods. In fact, we do not favor one method over another. In Chap. 4 , we will illustrate how our definition fits research using a range of quantitative and qualitative methods.

Exercise 1.4

Look for ways to extend what the field knows in an area that has already received attention by other researchers. Specifically, you can search for a program of research carried out by more experienced researchers that has some revised hypotheses that remain untested. Identify a revised hypothesis that you might like to test.

Unpacking the Terms Formulating, Testing, and Revising Hypotheses

To get a full sense of the definition of scientific inquiry we will use throughout this book, it is helpful to spend a little time with each of the key terms.

We first want to make clear that we use the term “hypothesis” as it is defined in most dictionaries and as it used in many scientific fields rather than as it is usually defined in educational statistics courses. By “hypothesis,” we do not mean a null hypothesis that is accepted or rejected by statistical analysis. Rather, we use “hypothesis” in the sense conveyed by the following definitions: “An idea or explanation for something that is based on known facts but has not yet been proved” (Cambridge University Press, n.d. ), and “An unproved theory, proposition, or supposition, tentatively accepted to explain certain facts and to provide a basis for further investigation or argument” (Agnes & Guralnik, 2008 ).

We distinguish two parts to “hypotheses.” Hypotheses consist of predictions and rationales . Predictions are statements about what you expect to find when you inquire about something. Rationales are explanations for why you made the predictions you did, why you believe your predictions are correct. So, for us “formulating hypotheses” means making explicit predictions and developing rationales for the predictions.

“Testing hypotheses” means making observations that allow you to assess in what ways your predictions were correct and in what ways they were incorrect. In education research, it is rarely useful to think of your predictions as either right or wrong. Because of the complexity of most issues you will investigate, most predictions will be right in some ways and wrong in others.

By studying the observations you make (data you collect) to test your hypotheses, you can revise your hypotheses to better align with the observations. This means revising your predictions plus revising your rationales to justify your adjusted predictions. Even though you might not run another test, formulating revised hypotheses is an essential part of conducting a research study. Comparing your original and revised hypotheses informs everyone of what you learned by conducting your study. In addition, a revised hypothesis sets the stage for you or someone else to extend your study and accumulate more knowledge of the phenomenon.

We should note that not everyone makes a clear distinction between predictions and rationales as two aspects of hypotheses. In fact, common, non-scientific uses of the word “hypothesis” may limit it to only a prediction or only an explanation (or rationale). We choose to explicitly include both prediction and rationale in our definition of hypothesis, not because we assert this should be the universal definition, but because we want to foreground the importance of both parts acting in concert. Using “hypothesis” to represent both prediction and rationale could hide the two aspects, but we make them explicit because they provide different kinds of information. It is usually easier to make predictions than develop rationales because predictions can be guesses, hunches, or gut feelings about which you have little confidence. Developing a compelling rationale requires careful thought plus reading what other researchers have found plus talking with your colleagues. Often, while you are developing your rationale you will find good reasons to change your predictions. Developing good rationales is the engine that drives scientific inquiry. Rationales are essentially descriptions of how much you know about the phenomenon you are studying. Throughout this guide, we will elaborate on how developing good rationales drives scientific inquiry. For now, we simply note that it can sharpen your predictions and help you to interpret your data as you test your hypotheses.

Hypotheses in education research take a variety of forms or types. This is because there are a variety of phenomena that can be investigated. Investigating educational phenomena is sometimes best done using qualitative methods, sometimes using quantitative methods, and most often using mixed methods (e.g., Hay, 2016 ; Weis et al. 2019a ; Weisner, 2005 ). This means that, given our definition, hypotheses are equally applicable to qualitative and quantitative investigations.

Hypotheses take different forms when they are used to investigate different kinds of phenomena. Two very different activities in education could be labeled conducting experiments and descriptions. In an experiment, a hypothesis makes a prediction about anticipated changes, say the changes that occur when a treatment or intervention is applied. You might investigate how students’ thinking changes during a particular kind of instruction.

A second type of hypothesis, relevant for descriptive research, makes a prediction about what you will find when you investigate and describe the nature of a situation. The goal is to understand a situation as it exists rather than to understand a change from one situation to another. In this case, your prediction is what you expect to observe. Your rationale is the set of reasons for making this prediction; it is your current explanation for why the situation will look like it does.

You will probably read, if you have not already, that some researchers say you do not need a prediction to conduct a descriptive study. We will discuss this point of view in Chap. 2 . For now, we simply claim that scientific inquiry, as we have defined it, applies to all kinds of research studies. Descriptive studies, like others, not only benefit from formulating, testing, and revising hypotheses, but also need hypothesis formulating, testing, and revising.

One reason we define research as formulating, testing, and revising hypotheses is that if you think of research in this way you are less likely to go wrong. It is a useful guide for the entire process, as we will describe in detail in the chapters ahead. For example, as you build the rationale for your predictions, you are constructing the theoretical framework for your study (Chap. 3 ). As you work out the methods you will use to test your hypothesis, every decision you make will be based on asking, “Will this help me formulate or test or revise my hypothesis?” (Chap. 4 ). As you interpret the results of testing your predictions, you will compare them to what you predicted and examine the differences, focusing on how you must revise your hypotheses (Chap. 5 ). By anchoring the process to formulating, testing, and revising hypotheses, you will make smart decisions that yield a coherent and well-designed study.

Exercise 1.5

Compare the concept of formulating, testing, and revising hypotheses with the descriptions of scientific inquiry contained in Scientific Research in Education (NRC, 2002 ). How are they similar or different?

Exercise 1.6

Provide an example to illustrate and emphasize the differences between everyday learning/thinking and scientific inquiry.

Learning from Doing Scientific Inquiry

We noted earlier that a measure of what you have learned by conducting a research study is found in the differences between your original hypothesis and your revised hypothesis based on the data you collected to test your hypothesis. We will elaborate this statement in later chapters, but we preview our argument here.

Even before collecting data, scientific inquiry requires cycles of making a prediction, developing a rationale, refining your predictions, reading and studying more to strengthen your rationale, refining your predictions again, and so forth. And, even if you have run through several such cycles, you still will likely find that when you test your prediction you will be partly right and partly wrong. The results will support some parts of your predictions but not others, or the results will “kind of” support your predictions. A critical part of scientific inquiry is making sense of your results by interpreting them against your predictions. Carefully describing what aspects of your data supported your predictions, what aspects did not, and what data fell outside of any predictions is not an easy task, but you cannot learn from your study without doing this analysis.

Analyzing the matches and mismatches between your predictions and your data allows you to formulate different rationales that would have accounted for more of the data. The best revised rationale is the one that accounts for the most data. Once you have revised your rationales, you can think about the predictions they best justify or explain. It is by comparing your original rationales to your new rationales that you can sort out what you learned from your study.

Suppose your study was an experiment. Maybe you were investigating the effects of a new instructional intervention on students’ learning. Your original rationale was your explanation for why the intervention would change the learning outcomes in a particular way. Your revised rationale explained why the changes that you observed occurred like they did and why your revised predictions are better. Maybe your original rationale focused on the potential of the activities if they were implemented in ideal ways and your revised rationale included the factors that are likely to affect how teachers implement them. By comparing the before and after rationales, you are describing what you learned—what you can explain now that you could not before. Another way of saying this is that you are describing how much more you understand now than before you conducted your study.

Revised predictions based on carefully planned and collected data usually exhibit some of the following features compared with the originals: more precision, more completeness, and broader scope. Revised rationales have more explanatory power and become more complete, more aligned with the new predictions, sharper, and overall more convincing.

Part II. Why Do Educators Do Research?

Doing scientific inquiry is a lot of work. Each phase of the process takes time, and you will often cycle back to improve earlier phases as you engage in later phases. Because of the significant effort required, you should make sure your study is worth it. So, from the beginning, you should think about the purpose of your study. Why do you want to do it? And, because research is a social practice, you should also think about whether the results of your study are likely to be important and significant to the education community.

If you are doing research in the way we have described—as scientific inquiry—then one purpose of your study is to understand , not just to describe or evaluate or report. As we noted earlier, when you formulate hypotheses, you are developing rationales that explain why things might be like they are. In our view, trying to understand and explain is what separates research from other kinds of activities, like evaluating or describing.

One reason understanding is so important is that it allows researchers to see how or why something works like it does. When you see how something works, you are better able to predict how it might work in other contexts, under other conditions. And, because conditions, or contextual factors, matter a lot in education, gaining insights into applying your findings to other contexts increases the contributions of your work and its importance to the broader education community.

Consequently, the purposes of research studies in education often include the more specific aim of identifying and understanding the conditions under which the phenomena being studied work like the observations suggest. A classic example of this kind of study in mathematics education was reported by William Brownell and Harold Moser in 1949 . They were trying to establish which method of subtracting whole numbers could be taught most effectively—the regrouping method or the equal additions method. However, they realized that effectiveness might depend on the conditions under which the methods were taught—“meaningfully” versus “mechanically.” So, they designed a study that crossed the two instructional approaches with the two different methods (regrouping and equal additions). Among other results, they found that these conditions did matter. The regrouping method was more effective under the meaningful condition than the mechanical condition, but the same was not true for the equal additions algorithm.

What do education researchers want to understand? In our view, the ultimate goal of education is to offer all students the best possible learning opportunities. So, we believe the ultimate purpose of scientific inquiry in education is to develop understanding that supports the improvement of learning opportunities for all students. We say “ultimate” because there are lots of issues that must be understood to improve learning opportunities for all students. Hypotheses about many aspects of education are connected, ultimately, to students’ learning. For example, formulating and testing a hypothesis that preservice teachers need to engage in particular kinds of activities in their coursework in order to teach particular topics well is, ultimately, connected to improving students’ learning opportunities. So is hypothesizing that school districts often devote relatively few resources to instructional leadership training or hypothesizing that positioning mathematics as a tool students can use to combat social injustice can help students see the relevance of mathematics to their lives.

We do not exclude the importance of research on educational issues more removed from improving students’ learning opportunities, but we do think the argument for their importance will be more difficult to make. If there is no way to imagine a connection between your hypothesis and improving learning opportunities for students, even a distant connection, we recommend you reconsider whether it is an important hypothesis within the education community.

Notice that we said the ultimate goal of education is to offer all students the best possible learning opportunities. For too long, educators have been satisfied with a goal of offering rich learning opportunities for lots of students, sometimes even for just the majority of students, but not necessarily for all students. Evaluations of success often are based on outcomes that show high averages. In other words, if many students have learned something, or even a smaller number have learned a lot, educators may have been satisfied. The problem is that there is usually a pattern in the groups of students who receive lower quality opportunities—students of color and students who live in poor areas, urban and rural. This is not acceptable. Consequently, we emphasize the premise that the purpose of education research is to offer rich learning opportunities to all students.

One way to make sure you will be able to convince others of the importance of your study is to consider investigating some aspect of teachers’ shared instructional problems. Historically, researchers in education have set their own research agendas, regardless of the problems teachers are facing in schools. It is increasingly recognized that teachers have had trouble applying to their own classrooms what researchers find. To address this problem, a researcher could partner with a teacher—better yet, a small group of teachers—and talk with them about instructional problems they all share. These discussions can create a rich pool of problems researchers can consider. If researchers pursued one of these problems (preferably alongside teachers), the connection to improving learning opportunities for all students could be direct and immediate. “Grounding a research question in instructional problems that are experienced across multiple teachers’ classrooms helps to ensure that the answer to the question will be of sufficient scope to be relevant and significant beyond the local context” (Cai et al., 2019b , p. 115).

As a beginning researcher, determining the relevance and importance of a research problem is especially challenging. We recommend talking with advisors, other experienced researchers, and peers to test the educational importance of possible research problems and topics of study. You will also learn much more about the issue of research importance when you read Chap. 5 .

Exercise 1.7

Identify a problem in education that is closely connected to improving learning opportunities and a problem that has a less close connection. For each problem, write a brief argument (like a logical sequence of if-then statements) that connects the problem to all students’ learning opportunities.

Part III. Conducting Research as a Practice of Failing Productively

Scientific inquiry involves formulating hypotheses about phenomena that are not fully understood—by you or anyone else. Even if you are able to inform your hypotheses with lots of knowledge that has already been accumulated, you are likely to find that your prediction is not entirely accurate. This is normal. Remember, scientific inquiry is a process of constantly updating your thinking. More and better information means revising your thinking, again, and again, and again. Because you never fully understand a complicated phenomenon and your hypotheses never produce completely accurate predictions, it is easy to believe you are somehow failing.

The trick is to fail upward, to fail to predict accurately in ways that inform your next hypothesis so you can make a better prediction. Some of the best-known researchers in education have been open and honest about the many times their predictions were wrong and, based on the results of their studies and those of others, they continuously updated their thinking and changed their hypotheses.

A striking example of publicly revising (actually reversing) hypotheses due to incorrect predictions is found in the work of Lee J. Cronbach, one of the most distinguished educational psychologists of the twentieth century. In 1955, Cronbach delivered his presidential address to the American Psychological Association. Titling it “Two Disciplines of Scientific Psychology,” Cronbach proposed a rapprochement between two research approaches—correlational studies that focused on individual differences and experimental studies that focused on instructional treatments controlling for individual differences. (We will examine different research approaches in Chap. 4 ). If these approaches could be brought together, reasoned Cronbach ( 1957 ), researchers could find interactions between individual characteristics and treatments (aptitude-treatment interactions or ATIs), fitting the best treatments to different individuals.

In 1975, after years of research by many researchers looking for ATIs, Cronbach acknowledged the evidence for simple, useful ATIs had not been found. Even when trying to find interactions between a few variables that could provide instructional guidance, the analysis, said Cronbach, creates “a hall of mirrors that extends to infinity, tormenting even the boldest investigators and defeating even ambitious designs” (Cronbach, 1975 , p. 119).

As he was reflecting back on his work, Cronbach ( 1986 ) recommended moving away from documenting instructional effects through statistical inference (an approach he had championed for much of his career) and toward approaches that probe the reasons for these effects, approaches that provide a “full account of events in a time, place, and context” (Cronbach, 1986 , p. 104). This is a remarkable change in hypotheses, a change based on data and made fully transparent. Cronbach understood the value of failing productively.

Closer to home, in a less dramatic example, one of us began a line of scientific inquiry into how to prepare elementary preservice teachers to teach early algebra. Teaching early algebra meant engaging elementary students in early forms of algebraic reasoning. Such reasoning should help them transition from arithmetic to algebra. To begin this line of inquiry, a set of activities for preservice teachers were developed. Even though the activities were based on well-supported hypotheses, they largely failed to engage preservice teachers as predicted because of unanticipated challenges the preservice teachers faced. To capitalize on this failure, follow-up studies were conducted, first to better understand elementary preservice teachers’ challenges with preparing to teach early algebra, and then to better support preservice teachers in navigating these challenges. In this example, the initial failure was a necessary step in the researchers’ scientific inquiry and furthered the researchers’ understanding of this issue.

We present another example of failing productively in Chap. 2 . That example emerges from recounting the history of a well-known research program in mathematics education.

Making mistakes is an inherent part of doing scientific research. Conducting a study is rarely a smooth path from beginning to end. We recommend that you keep the following things in mind as you begin a career of conducting research in education.

First, do not get discouraged when you make mistakes; do not fall into the trap of feeling like you are not capable of doing research because you make too many errors.

Second, learn from your mistakes. Do not ignore your mistakes or treat them as errors that you simply need to forget and move past. Mistakes are rich sites for learning—in research just as in other fields of study.

Third, by reflecting on your mistakes, you can learn to make better mistakes, mistakes that inform you about a productive next step. You will not be able to eliminate your mistakes, but you can set a goal of making better and better mistakes.

Exercise 1.8

How does scientific inquiry differ from everyday learning in giving you the tools to fail upward? You may find helpful perspectives on this question in other resources on science and scientific inquiry (e.g., Failure: Why Science is So Successful by Firestein, 2015).

Exercise 1.9

Use what you have learned in this chapter to write a new definition of scientific inquiry. Compare this definition with the one you wrote before reading this chapter. If you are reading this book as part of a course, compare your definition with your colleagues’ definitions. Develop a consensus definition with everyone in the course.

Part IV. Preview of Chap. 2

Now that you have a good idea of what research is, at least of what we believe research is, the next step is to think about how to actually begin doing research. This means how to begin formulating, testing, and revising hypotheses. As for all phases of scientific inquiry, there are lots of things to think about. Because it is critical to start well, we devote Chap. 2 to getting started with formulating hypotheses.

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Hiebert, J., Cai, J., Hwang, S., Morris, A.K., Hohensee, C. (2023). What Is Research, and Why Do People Do It?. In: Doing Research: A New Researcher’s Guide. Research in Mathematics Education. Springer, Cham. https://doi.org/10.1007/978-3-031-19078-0_1

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Research objective

A research objective, also known as a goal or an objective, is a sentence or question that summarizes the purpose of your study or test. In other words, it’s an idea you want to understand deeper by performing research. Objectives should be the driving force behind every task you assign and each question that you ask. These objectives should be centered on specific features or processes of your product. By having a solid understanding of the information you need when running your usability study, you’ll be able to better stay on track throughout your development process.

How do I write a research objective? 

Before you write your objective, you need a problem statement , which you can source from your support team and the frequent customer issues they encounter, negative customer reviews , or feedback from social media. From there, your objective might look like, “Do people find value in this new product idea?” or “How do our competitors describe their offerings compared to us?”

Many UX researchers agree that the more specific the objectives, the easier it is to write tasks and questions. Subsequently, it’ll also be easier to extract answers later on in the analysis. In addition, your objective doesn’t have to spark one angle alone; it could have the potential to inspire multiple test directions. For instance, take this research objective, “I want to understand and resolve the barriers customers face when looking for answers about products and services on our website.”

From this one objective, potential study angles could be: 

• Content quality: Learn whether the FAQ questions anticipate users’ needs and if the answers are sufficiently detailed and directive. 
• FAQ accessibility: Can customers easily find the FAQ section? What access points should we consider?
• FAQ concept test: Is the design approach we’re considering for the proposed redesign understandable? What can we do to optimize it?

As you can see, the above objective can be branched out to address content, usability, and design. For further inspiration, collaborate with the product’s stakeholders. You can start the conversation at a high level by determining what features or processes they want test participants to review, like a navigation menu or website messaging. 

And before you put a stamp of approval on a research objective, ask for feedback from your team. Two researchers could write very different test plans when an objective is unclear or misaligned. For example, one researcher may hone in on design while another focuses on usability. Meanwhile, another may keep their objective more broad while another writes on that’s more detailed. And while the findings from either case would be insightful, they might not match up with what the team actually needs to learn. So to summarize, start the process with a problem statement, loop in stakeholders early if applicable, and ensure your team is aligned on your objective(s). 

When should I write a research objective—and how should they be prioritized? 

Writing and refining your research objective should come after you have a clear problem statement and before you decide on a research method and test plan to execute your study. 

After you’ve written a rough draft of your research objective, the ink might not even be dry when stakeholders could get involved by offering you an abundance of objectives. To figure out what to tackle first, ask your stakeholders to prioritize their needs. This step could happen via email or in a meeting, but another method could be to list out all of the possible objectives in a Google form and have everyone rearrange the list into their ideal order. 

And if stakeholders haven’t handed you a list of objectives and you’re on your own for brainstorming and prioritizing, opt for the objective that’s tied to a KPI—from increasing website conversions to driving more daily active users in your SaaS product. This will help you size up the relevance and impact your research has on the metrics your business is measuring. The added benefit here is when you’re asked about the impact of that research, you can tie back your ROI calculations to tangible and relatable objectives that you know the business is tracking.

How many research objectives do I need? 

The type of research you do will depend on the stage of product development you’re in. Each stage of development has different research objectives—and different questions that need to be answered. And once you’ve decided on a problem statement, you could either have one or multiple research objectives that tie back to that statement. Typically, this means that you’ll want to select one to three objectives; the less you have, the more manageable your test (and timeline) will be. 

For more, the UserTesting template library is a great place to start for common questions that you need answers to or inspiration for your research objective.

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5.1 Goals of the Research Project

Learning objectives.

• Understand and describe the differences among exploratory, descriptive, and explanatory research.
• Define and provide an example of idiographic research.
• Define and provide an example of nomothetic research.
• Identify circumstances under which research would be defined as applied and compare those to circumstances under which research would be defined as basic.

A recent news story about college students’ addictions to electronic gadgets (Lisk, 2011) Lisk, J. (2011). Addiction to our electronic gadgets. Retrieved from http://www.cnn.com/video/#/video/health/2011/03/01/hm.election.addiction.cnn?iref=allsearch describes findings from some current research by Professor Susan Moeller and colleagues from the University of Maryland ( http://withoutmedia.wordpress.com ). The story raises a number of interesting questions. Just what sorts of gadgets are students addicted to? How do these addictions work? Why do they exist, and who is most likely to experience them?

Sociological research is great for answering just these sorts of questions. But in order to answer our questions well, we must take care in designing our research projects. In this chapter, we’ll consider what aspects of a research project should be considered at the beginning, including specifying the goals of the research, the components that are common across most research projects, and a few other considerations.

One of the first things to think about when designing a research project is what you hope to accomplish, in very general terms, by conducting the research. What do you hope to be able to say about your topic? Do you hope to gain a deep understanding of whatever phenomenon it is that you’re studying, or would you rather have a broad, but perhaps less deep, understanding? Do you want your research to be used by policymakers or others to shape social life, or is this project more about exploring your curiosities? Your answers to each of these questions will shape your research design.

Exploration, Description, Explanation

You’ll need to decide in the beginning phases whether your research will be exploratory, descriptive, or explanatory. Each has a different purpose, so how you design your research project will be determined in part by this decision.

Researchers conducting exploratory research Research that aims to satisfy a researcher’s curiosity about a topic or test the feasibility of a more extensive study. are typically at the early stages of examining their topics. These sorts of projects are usually conducted when a researcher wants to test the feasibility of conducting a more extensive study; he or she wants to figure out the lay of the land, with respect to the particular topic. Perhaps very little prior research has been conducted on this subject. If this is the case, a researcher may wish to do some exploratory work to learn what method to use in collecting data, how best to approach research subjects, or even what sorts of questions are reasonable to ask. A researcher wanting to simply satisfy his or her own curiosity about a topic could also conduct exploratory research. In the case of the study of college students’ addictions to their electronic gadgets, a researcher conducting exploratory research on this topic may simply wish to learn more about students’ use of these gadgets. Because these addictions seem to be a relatively new phenomenon, an exploratory study of the topic might make sense as an initial first step toward understanding it.

In my research on child-free adults, I was unsure what the results might be when first embarking on the study. There was very little empirical research on the topic, so the initial goal of the research was simply to get a better grasp of what child-free people’s lives are like and how their decision to be child free shapes their relationships and everyday experiences. Conducting exploratory research on the topic was a necessary first step, both to satisfy my curiosity about the subject and to better understand the phenomenon and the research participants in order to design a larger, subsequent study.

Sometimes the goal of research is to describe or define a particular phenomenon. In this case, descriptive research Research that aims to describe or define. would be an appropriate strategy. A descriptive study of college students’ addictions to their electronic gadgets, for example, might aim to describe patterns in how use of gadgets varies by gender or college major or which sorts of gadgets students tend to use most regularly.

Researchers at the Princeton Review conduct descriptive research each year when they set out to provide students and their parents with information about colleges and universities around the United States ( http://www.princetonreview.com ). They describe the social life at a school, the cost of admission, and student-to-faculty ratios (to name just a few of the categories reported). Although students and parents may be able to obtain much of this information on their own, having access to the data gathered by a team of researchers is much more convenient and less time consuming.

Market researchers also rely on descriptive research to tell them what consumers think of their products. In fact, descriptive research has many useful applications, and you probably rely on findings from descriptive research without even being aware that that is what you are doing.

Finally, sociological researchers often aim to explain why particular phenomena work in the way that they do. Research that answers “why” questions is referred to as explanatory research Research that aims to identify causes and effects. . In this case, the researcher is trying to identify the causes and effects of whatever phenomenon he or she is studying. An explanatory study of college students’ addictions to their electronic gadgets might aim to understand why students become addicted. Does it have anything to do with their family histories? With their other extracurricular hobbies and activities? With whom they spend their time? An explanatory study could answer these kinds of questions.

There are numerous examples of explanatory social scientific investigations. For example, in a recent study, Dominique Simons and Sandy Wurtele (2010) Simons, D. A., & Wurtele, S. K. (2010). Relationships between parents’ use of corporal punishment and their children’s endorsement of spanking and hitting other children. Child Abuse & Neglect, 34 , 639–646. sought to discover whether receiving corporal punishment from parents led children to turn to violence in solving their interpersonal conflicts with other children. In their study of 102 families with children between the ages of 3 and 7, the researchers found that experiencing frequent spanking did, in fact, result in children being more likely to accept aggressive problem-solving techniques. Another example of explanatory research can be seen in Robert Faris and Diane Felmlee’s research (2011; American Sociological Association, 2011) Faris, R., & Felmlee, D. (2011). Status struggles: Network centrality and gender segregation in same- and cross-gender aggression. American Sociological Review, 76 , 48–73; the American Sociological Association wrote a press release summarizing findings from the study. You can read it at http://asanet.org/press/Press_Release_Popular_Kids_More_Likely_to_Torment_Peers.cfm . The study has also been covered by several media outlets: Pappas, S. (2011). Popularity increases aggression in kids, study finds. Retrieved from http://www.livescience.com/11737-popularity-increases-aggression-kids-study-finds.html on the connections between popularity and bullying. They found, from their study of 8th, 9th, and 10th graders in 19 North Carolina schools, that as adolescents’ popularity increases, so, too, does their aggression. This pattern was found until adolescents reached the top 2% in the popularity ranks. After that, aggression declines.

Idiographic or Nomothetic?

Once you decide whether you will conduct exploratory, descriptive, or explanatory research, you will need to determine whether you want your research to be idiographic or nomothetic. A decision to conduct idiographic research Exhaustive, detailed descriptions or explanations of a singular or very small number of individuals, phenomena, or groups. means that you will attempt to explain or describe your phenomenon exhaustively. While you might have to sacrifice some breadth of understanding if you opt for an idiographic explanation, you will gain a much deeper, richer understanding of whatever phenomenon or group you are studying than you would if you were to pursue nomothetic research. A decision to conduct nomothetic research General, broad descriptions or explanations of many individuals, phenomena, or groups. , on the other hand, means that you will aim to provide a more general, sweeping explanation or description of your topic. In this case, you sacrifice depth of understanding in favor of breadth of understanding.

Let’s look at some specific examples. As a graduate student, I conducted an in-depth study of breast cancer activism (Blackstone, 2003). Blackstone, A. (2003). Racing for the cure and taking back the night: Constructing gender, politics, and public participation in women’s activist/volunteer work . PhD dissertation, Department of Sociology, University of Minnesota, Minneapolis, MN. To do so, I joined an organization of local activists and participated in just about every aspect of the organization over a period of about 18 months. Perhaps it goes without saying, but over the course of a year and a half of participant observation, I learned quite a bit about this organization and its members. In other words, the study revealed the particular idiosyncrasies of the group, but it did not reveal much about the inner workings of other breast cancer activist organizations. Armed with an in-depth understanding about this single group, the study made a contribution to knowledge about how activists operate. For one thing, the organization I observed happened to be one of the largest and most well known of its type at the time, and many other organizations in the movement looked to this organization for ideas about how to operate. Understanding how this model organization worked was important for future activist efforts in a variety of organizations. Further, the study revealed far more intimate details of the inner workings of an activist organization than had it, say, instead been a survey of the top 50 breast cancer organizations in the United States (though that would have been an interesting study as well).

My collaborative research on workplace sexual harassment (Uggen & Blackstone, 2004), Uggen, C., & Blackstone, A. (2004). Sexual harassment as a gendered expression of power. American Sociological Review, 69 , 64–92. on the other hand, aims to provide more sweeping descriptions and explanations. For this nomothetic research project, we mailed surveys to a large sample of young workers who look very much like their peers in terms of their jobs, social class background, gender, and other categories. Because of these similarities, we have been able to speak generally about what young workers’ experiences with sexual harassment are like. In an idiographic study of the same topic, the research team might follow a few workers around every day for a long period of time or conduct a series of very detailed, and lengthy, interviews with 10 or 15 workers.

Applied or Basic?

Finally, you will need to decide what sort of contribution you hope to make with your research. Do you want others to be able to use your research to shape social life? If so, you may wish to conduct a study that policymakers could use to change or create a specific policy. Perhaps, on the other hand, you wish to conduct a study that will contribute to sociological theories or knowledge without having a specific applied use in mind. In the example of the news story on students’ addictions to technological gadgets, an applied study of this topic might aim to understand how to treat such addictions. A basic study of the same topic, on the other hand, might examine existing theories of addiction and consider how this new type of addiction does or does not apply; perhaps your study could suggest ways that such theories may be tweaked to encompass technological addictions.

In Chapter 1 "Introduction" , we learned about both applied and basic research. When designing your research project, think about where you envision your work fitting in on the applied–basic continuum. Recognize, however, that even basic research may ultimately be used for some applied purpose. Similarly, your applied research might not turn out to be applicable to the particular real-world social problem you were trying to solve, but it might better our theoretical understanding of some phenomenon. In other words, deciding now whether your research will be basic or applied doesn’t mean that will be its sole purpose forever. Basic research may ultimately be applied, and applied research can certainly contribute to general knowledge. Nevertheless, it is important to think in advance about what contribution(s) you hope to make with your research.

Key Takeaways

• Exploratory research is usually conducted when a researcher has just begun an investigation and wishes to understand her or his topic generally.
• Descriptive research is research that aims to describe or define the topic at hand.
• Explanatory research is research that aims to explain why particular phenomena work in the way that they do.
• Idiographic investigations are exhaustive; nomothetic investigations are more general.
• While researchers may start out having some idea about whether they aim to conduct applied or basic research, it is also important to keep in mind that applied research may contribute to basic understandings and that basic research may turn out to have some useful application.
• Describe a scenario in which exploratory research might be the best approach. Similarly, describe a scenario in which descriptive and then explanatory research would be the preferred approach.
• Which are you more drawn to personally, applied or basic research? Why?

Designing a Study: 5 Key Components of a Research Goal

Why is there a need to have a clear-cut research goal in designing a study? Why is a goal important and how can it influence the research process? This article provides answers to these questions.

Have you found a research topic worthy of investigation? What studies have been done so far about it? What questions have not been answered by those studies?

These are just some of the basic questions you will have to ask yourself while contemplating and narrowing down your research topic. It is a must that the issue or concern is clear enough in your head such that you can figure out specific questions for your own study.

Ultimately, you need to ask yourself the question:

“What is the goal of my research?”

The Importance of the Research Goal in Designing a Study

You will face a very tedious task of doing a lot of unnecessary things, or find that your research results are unusable unless the research goal is well-defined. All efforts boil down to a particular purpose, i.e., towards fulfilling a desired effect. A clear picture of your research goal will help you steer your research work towards satisfactory completion.

A research goal focuses on the long-term outcomes of the research study.

Once the research goal is clear enough for the researcher to proceed, the rest of the things you need to do will fall into place. Having a clear goal in mind, you can work backwards in designing a study with greater confidence.

For example, a research goal based on an issue or concern would be something like this:

Issue or Concern

Students in today’s generation get addicted to the internet , particularly the social media, that negatively impact on their academic performance because of increased bouts of depression. Real-life interactions with their peers and acquaintances suffer as they become self-centered and unmindful of others. As a result, many of the college graduates are oblivious to the need to work in a team in their jobs where social interactions are necessary to achieve the organization’s goals and objectives.

Research Goal

Demonstrate that the government’s five-year intervention program to address internet addition among students has a positive impact on student beneficiaries via a randomized control trial (RCT).

How the Research Goal Relates to the Research Process

The following fish bone diagram created using X-Mind, a mind mapping software, shows how the research goal relates to the other components of the research process.

1. Specific objectives under the research goal

The above diagram shows that to arrive at your research goal, you should list down a set of specific research objectives to fully realize it. You also need to write specific research questions to reach that goal.

What I mean by specific is that the research objectives should follow the elements of a SMART objective: S-specific, M-measurable, A-attainable or achievable, R-realistic, and T-timely.

Specific means you have written the research objective clear enough for everyone to understand.

Measurable means you need to have criteria to measure your progress in doing research. Sometimes, we call this thing simply as a performance measure.

Attainable , as the word connotes, tells you that you should not have more than you can chew. Write your specific objective in a way that you can achieve, perhaps with little hitches, whatever you planned to do. Can you do it with the limited resources that you have? Or, do you have the capability to do so? If your answer is yes, then by all means, go ahead.

Realistic is closely related to achieving your research objectives. Are you not dreaming of achieving the impossible or next to impossible? Bring your research objective a little down there if you do not have enough resources or enough time to carry it out.

Timely or time-bound means you target a specific date to finish whatever you have started. Setting a deadline gives you the urgency to finish your research project. As Parkinson’s Law says it: “Work expands to fill the time allotted for its completion..”

Work expands to fill the time allotted for its completion. Parkinson’s law

2. Research methods to use

Second, to fulfill the research objectives, appropriate research methods should be employed. There should be a one-to-one correspondence between objectives and method. For objective 1, method one will have to be employed; for objective 2, method two will be employed; for objective 3, method three will be employed, and so on, and so forth.

In coming up with the method, you may ask yourself the following questions:

• What should I do to reach objective one (two, three, …)?
• What things do I need to meet objective one (two, three, …)?

3. Specific activities to undertake

Third, designing the method entails defining the specific activities to be done and the time-frame to perform those activities.

For example, a focus group discussion will require the participation of different sectors in the village. Sectors such as the youth, women, religious organizations, non-government organizations, LGBT++, senior citizens, and whoever will be found relevant by the researchers.

Thus, this will need coordination with the local leaders, identifying the participants of the discussion, looking for a conducive place to hold a meeting, preparing refreshments, and so on.

How long will all these preparations take? A GANTT chart will be helpful to achieve this end.

The following questions will prove handy in preparing your GANTT chart:

• Will your study require travel? Who will travel and how frequent will this be?
• Do you need to conduct meetings? Who will be involved in the meetings?
• Will you be getting the response of a significant number of people in the study area?
• How long will each of the activities take?

4. Persons responsible for implementing the study

Fourth, you will need to identify those people who will help you do those activities. Applying the power of delegation is a must, so you will finish your research project within a reasonable time.

You cannot do all the interviewing yourself, especially if your random sampling estimate for the population requires at least 200 respondents. Just supervise and check all your enumerators if they did the administration or interview as expected of them.

Also, you will need to find out how much all your transactions will cost.

5. Equipment or materials to include

Finally, identify the specific equipment or materials required to carry out your field work. Do you need a camera, recorder, measuring scale, LED projector, among others.

It might tempt you to request a lot of things for your research project, especially if you have a generous funding source. But it’s good practice to purchase only those which you must really use. Your sponsoring funding agency will truly appreciate your management of scarce resources.

© 2014 April 24 P. A. Regoniel | Updated 26 February 2023

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5 thesis writing tips for greater impact, effective strategies for engineers writing technical reports in english, how to write the conceptual framework in a research proposal, about the author, patrick regoniel.

Dr. Regoniel, a faculty member of the graduate school, served as consultant to various environmental research and development projects covering issues and concerns on climate change, coral reef resources and management, economic valuation of environmental and natural resources, mining, and waste management and pollution. He has extensive experience on applied statistics, systems modelling and analysis, an avid practitioner of LaTeX, and a multidisciplinary web developer. He leverages pioneering AI-powered content creation tools to produce unique and comprehensive articles in this website.

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Home » Purpose of Research – Objectives and Applications

Purpose of Research – Objectives and Applications

Table of Contents

Purpose of Research

Definition:

The purpose of research is to systematically investigate and gather information on a particular topic or issue, with the aim of answering questions, solving problems, or advancing knowledge.

The purpose of research can vary depending on the field of study, the research question, and the intended audience. In general, research can be used to:

• Generate new knowledge and theories
• Test existing theories or hypotheses
• Identify trends or patterns
• Gather information for decision-making
• Evaluate the effectiveness of programs, policies, or interventions
• Develop new technologies or products
• Identify new opportunities or areas for further study.

Objectives of Research

The objectives of research may vary depending on the field of study and the specific research question being investigated. However, some common objectives of research include:

• To explore and describe a phenomenon: Research can be conducted to describe and understand a phenomenon or situation in greater detail.
• To test a hypothesis or theory : Research can be used to test a specific hypothesis or theory by collecting and analyzing data.
• To identify patterns or trends: Research can be conducted to identify patterns or trends in data, which can provide insights into the behavior of a system or population.
• To evaluate a program or intervention: Research can be used to evaluate the effectiveness of a program or intervention, such as a new drug or educational intervention.
• To develop new knowledge or technology : Research can be conducted to develop new knowledge or technologies that can be applied to solve practical problems.
• To inform policy decisions: Research can provide evidence to inform policy decisions and improve public policy.
• To improve existing knowledge: Research can be conducted to improve existing knowledge and fill gaps in the current understanding of a topic.

Applications of Research

Research has a wide range of applications across various fields and industries. Here are some examples:

• Medicine : Research is critical in developing new treatments and drugs for diseases. Researchers conduct clinical trials to test the safety and efficacy of new medications and therapies. They also study the underlying causes of diseases to find new ways to prevent or treat them.
• Technology : Research is crucial in developing new technologies and improving existing ones. Researchers work to develop new software, hardware, and other technological innovations that can be used in various industries such as healthcare, manufacturing, and telecommunications.
• Education : Research is essential in the field of education to develop new teaching methods and strategies. Researchers conduct studies to determine the effectiveness of various educational approaches and to identify factors that influence student learning.
• Business : Research is critical in helping businesses make informed decisions. Market research can help businesses understand their target audience and identify trends in the market. Research can also help businesses improve their products and services.
• Environmental Science : Research is crucial in the field of environmental science to understand the impact of human activities on the environment. Researchers conduct studies to identify ways to reduce pollution, protect natural resources, and mitigate the effects of climate change.

Goal of Research

The ultimate goal of research is to advance our understanding of the world and to contribute to the development of new theories, ideas, and technologies that can be used to improve our lives. Some more common Goals are follows:

• Explore and discover new knowledge : Research can help uncover new information and insights that were previously unknown.
• Test hypotheses and theories : Research can be used to test and validate theories and hypotheses, allowing researchers to refine and develop their ideas.
• Solve practical problems: Research can be used to identify solutions to real-world problems and to inform policy and decision-making.
• Improve understanding : Research can help improve our understanding of complex phenomena and systems, such as the human body, the natural world, and social systems.
• Develop new technologies and innovations : Research can lead to the development of new technologies, products, and innovations that can improve our lives and society.
• Contribute to the development of academic fields : Research can help advance academic fields by expanding our knowledge and understanding of important topics and areas of inquiry.

Importance of Research

The importance of research lies in its ability to generate new knowledge and insights, to test existing theories and ideas, and to solve practical problems.

Some of the key reasons why research is important are:

• Advancing knowledge: Research is essential for advancing knowledge and understanding in various fields. It enables us to explore and discover new concepts, ideas, and phenomena that can contribute to scientific and technological progress.
• Solving problems : Research can help identify and solve practical problems and challenges in various domains, such as health care, agriculture, engineering, and social policy.
• Innovation : Research is a critical driver of innovation, as it enables the development of new products, services, and technologies that can improve people’s lives and contribute to economic growth.
• Evidence-based decision-making : Research provides evidence and data that can inform decision-making in various fields, such as policy-making, business strategy, and healthcare.
• Personal and professional development : Engaging in research can also contribute to personal and professional development, as it requires critical thinking, problem-solving, and communication skills.

When to use Research

Research should be used in situations where there is a need to gather new information, test existing theories, or solve problems. Some common scenarios where research is often used include:

• Scientific inquiry : Research is essential for advancing scientific knowledge and understanding, and for exploring new concepts, theories, and phenomena.
• Business and market analysis: Research is critical for businesses to gather data and insights about the market, customer preferences, and competition, to inform decision-making and strategy development.
• Social policy and public administration: Research is often used in social policy and public administration to evaluate the effectiveness of programs and policies, and to identify areas where improvements are needed.
• Healthcare: Research is essential in healthcare to develop new treatments, improve existing ones, and to understand the causes and mechanisms of diseases.
• Education : Research is critical in education to evaluate the effectiveness of teaching methods and programs, and to develop new approaches to learning.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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The Science & Psychology Of Goal-Setting 101

How would you feel?

Goal-setting in psychology is an essential tool for self-motivation and self-drivenness – both at personal and professional levels. It gives meaning to our actions and the purpose of achieving something higher.

By setting goals, we get a roadmap of where we are heading to and what is the right way that would lead us there. It is a plan that holds us in perspective – the more effectively we make the plan, the better are our chances of achieving what we aim to. Rick McDaniel (2015) had quoted,

“ Goal-setters see future possibilities and the big picture. ”

Setting goals are linked with higher motivation, self-esteem, self-confidence, and autonomy (Locke & Latham, 2006), and research has established a strong connection between goal-setting and success (Matthews, 2015).

This post is all about understanding the benefits of goal-setting and implementing that knowledge in our day-to-day lives. In the following sections, we will take an in-depth look into how goal-setting influences the mind to change for the better, and contribute to making smarter decisions for ourselves.

Before you continue, we thought you might like to download our three Goal Achievement Exercises for free . These detailed, science-based exercises will help you or your clients create actionable goals and master techniques to create lasting behavior change.

This Article Contains:

What is goal setting a psychological definition.

• The Psychology of Goal Setting

How is Goal Setting Used in Psychology?

Goal setting and positive psychology.

• A Look at Goal Setting Theory
• Psychological Studies and Research on Goal Setting

3 Interesting Research Findings

3 goal setting case studies, goal setting and the brain: a look at neuroscience, a take-home message.

Goal setting in psychology refers to a successful plan of action that we set for ourselves. It guides us to choose the right moves, at the right time, and in the right way. In a study conducted on working professionals, Edwin A. Locke, a pioneer in the field of goal-setting, found that individuals who had highly ambitious goals had a better performance and output rate than those who didn’t (Locke, 1996).

Frank L. Smoll , a Ph.D. and a working psychologist at the University of Washington emphasized on three essential features of goal-setting, which he called the A-B-C of goals. Although his studies focused more on athletic and sports-oriented goal-setting, the findings held for peak performers across all professions.

ABC of Goals

Smoll said that effective goals are ones that are:

• A – Achievable
• B – Believable
• C – Committed

Goal-setting as a psychological tool for increasing productivity involves five rules or criterion, known as the S-M-A-R-T rule. George T. Doran coined this rule in 1981 in a management research paper of the Washington Power Company and it is by far one of the most popular propositions of the psychology of goals.

SMART Goals

S-M-A-R-T goals stand for:

• S (Specific) – They target a particular area of functioning and focus on building it.
• M (Measurable) -The results can be gauged quantitatively or at least indicated by some qualitative attributes. This helps in monitoring the progress after executing the plans.
• A (Attainable/Achievable) – The goals are targeted to suitable people and are individualized. They take into account the fact that no single rule suits all, and are flexible in that regard.
• R (Realistic) – They are practical and planned in a way that would be easy to implement in real life. The purpose of a smart goal is not just providing the plan, but also helping the person execute it.
• T (Time-bound) – An element of time makes the goal more focused. It also provides a time frame about task achievement.

SmartER Goals

While this was the golden rule of goal-setting, researchers have also added two more constituents to it, and call it the S-M-A-R-T-E-R rule.

The adjacents include:

• E (Evaluative/ethical) – The interventions and execution follow professional and personal ethics.
• R (Rewarding) – The end-results of the goal-setting comes with a positive reward and brings a feeling of accomplishment to the user.

Cecil Alec Mace was the first person to carry out empirical studies on goal-setting (Carson, Carson, & Heady, 1994). His work emphasized the importance of willingness to work and indicated that the right plans could be a sure shot predictor of professional success (Mace, 1935).

Locke continued his research on goal-setting from there, and in the 1960s, came up with the explanation of the usefulness of goals for a happier and more content life (Locke, 2002).

Today, planning goals is an essential part of educational and organizational psychology. Many organizations encourage employees to undergo screening for goal-setting and use the resources to measure their productivity at work (Kleingeld, van Mierlo, & Arends, 2011).

The Psychology Of Goal Setting

Tony Robbins, a world-famous motivational speaker, and coach had said that “ Setting goals is the first step from turning the invisible to visible. ”

Studies have shown that when we train our mind to think about what we want in life and work towards reaching it, the brain automatically rewires itself to acquire the ideal self-image and makes it an essential part of our identity. If we achieve the goal, we achieve fulfillment, and if we don’t, our brain keeps nudging us until we achieve it.

Psychologists and mental health researchers associate goals with a higher predictability of success, the reasons being:

Goals involve values

Effective goals base themselves on high values and ethics. Just like the S-M-A-R-T-E-R goals, they guide the person to understand his core values before embarking upon setting goals for success. Studies have shown that the more we align our core values and principles, the more likely we are to benefit from our goal plans (Erez, 1986).

Goals bind us to reality

A practical goal plan calls for a reality check. We become aware of our strengths and weaknesses and choose actions that are in line with our potentials. For example, a good orator should set goals to flourish as a speaker, while an expressive writer must aim to succeed as an author.

Realizing our abilities and accepting them is a vital aspect of goal-setting as it makes room for introspection and helps in setting realistic expectations from ourselves.

Goals call for self-evaluation

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4 Steps To Successful Goal-Setting

To break down goal setting, start with these four steps.

1. Make a plan

The first step to successful goal-setting is a brilliant plan.

Chalking out our goals by our strengths, aspirations, and affinities is an excellent way to build a working program. The plan makes habit formation easier – we know where to focus and how to implement the actions.

2. Explore resources

The more we educate ourselves about goal-setting and its benefits, the easier it becomes for us to stick to it. We can start building our knowledge base by taking expert advice, talking to supervisors at the workplace, or participating in self-assessments.

Assessments and interactions help us realize the knowledge gaps and educate ourselves in the areas concerned.

3. Be accountable

A crucial requisite of goal-setting is accountability. We tend to perform better when someone is watching over us, for example, it is easier to cheat on a diet or skip the gym when we are doing it alone.

But the moment we pair up with others or have a trainer to guide us through the process, there are increased chances of us sticking to the goals and succeeding in them.

4. Use rewards and feedbacks

Rewarding ourselves for our efforts and achievements makes sticking to the plan more comfortable for us. Managers who regularly provide feedback to their employees and teammates have better performance in their teams than ones who don’t interact with employees about their progress.

Setting goals gives our mind the power to imagine our ideal future, the way we want to see ourselves in years to come. By gaining insight into our wants and needs, we become aware of our reality and can set reasonable expectations.

Goal-setting impacts both intrinsic and extrinsic motivation and this is why most successful athletes and business professionals rely on a sound plan of action before diving into any work.

There are many instances of how goal-setting is effectively used as a psychological intervention.

For example:

• Popular therapeutic practices like the CBT or Anger Management often use weekly goal planners or charts to record the progress of the clients and help them keep track of the exercises they are supposed to practice at home. Even in child therapies, counselors often use mood charts or set weekly exercises for the kid, and provide positive reinforcements to the child on accomplishing them.
• Almost all educational institutions today agree that setting clear goals makes it easier for the students to realize their strengths and work on building them. It boosts their self-confidence and lets them identify the broader targets in life .
• Goal-setting as a personal habit is also beneficial to hold ourselves in perspective. Personal goal-setting may be as simple as maintaining a daily to-do list or planning our career moves beforehand. As we have a clear vision of the end-goals, it becomes easier for us to advance towards them.

Types of goals

There are three main types of goals in psychology:

• The Process Goals These are the ones involving the execution of plans. For example, going to the gym in the morning or taking the health supplements on time, and repeating the same action every day is a process goal. The focus is to form the habit that will ultimately lead to achievement.
• The Performance Goals These goals help in tracking progress and give us a reason for continuing the hard work. For example, studying for no less than 6 hours a day or working out for at least 30 minutes per day can help us in quantifying our efforts and measuring the progress.
• The Outcome Goals Outcome goals are the successful implementations of process and performance goals. They keep us in perspective and help to stay focused on the bigger picture. Examples of outcome goals may include winning a sport, losing the desired amount of weight, or scoring a top rank in school.

The E-E-E Model Of Goal-Setting

The E-E-E Model of goal-setting was mentioned in a journal published by the American Psychological Association (APA, 2017). It is a person-centered approach that describes the way a successful roadmap contributes to bringing about the change.

Author Nowack (2017). stated that goal-setting ensures success by serving three purposes:

• Enlightening Us Providing meaningful insight into our abilities and weaknesses, and by helping us prioritize our goals depending on our needs.
• Encouraging Us It provides the motivation and courage to implement the goals and execute the plans efficiently.
• Enabling Us Goal-setting enables us to achieve the balance between our real and ideal self. By implementing the goals and succeeding from it, we regain self-confidence, social support, and can evaluate our achievements.

Goals direct our actions and open us to a host of new possibilities. They help us stick to the relevant activities and get rid of what is irrelevant for goal-satisfaction.

Martin Seligman ’s research and findings on positive psychology aimed to shift the focus of psychology from problems to solutions. His works emphasized on interventions that would increase managerial productivity and help leaders enhance their performance holistically (Luthans, 2002).

Positive psychology incorporates the principles of goal-setting in several ways:

• It commits to a specific set of actions for goal-setting.
• It considers individual ethics and core values before setting goals.
• It aligns actions to individual capacities and character strengths.
• It has space for introspection and insight into one’s thoughts, emotions, and perceptions.
• It helps in setting realistic goals and expectations, thereby aiming to boost self-confidence and energy by task accomplishments.

Professor Gary P. Latham (University of Toronto) emphasized the role of positive psychology and the interconnection of it to goal-setting in his groundbreaking work on life goals and psychology. He mentioned that optimistic people have a strong sense of self, which helps them derive the motivation to set goals and extend them for self-improvement.

Positive psychology, according to Latham, intersects with goal-setting in the sense that it calls for building self-efficacy and create a sense of mastery over our internal and external environments.

Author Doug Smith (1999), in his famous book “ Make Success Measurable! A Mindbook For Setting Goals And Taking Actions ” mentioned that successful goal-setting mainly involves asking three questions to the self:

• How important is the goal for us?
• How confident are we about reaching and accomplishing the goal?
• How consistent is the goal with our core values and beliefs?

Smith said that successful leaders and management professionals use this systematic approach when striving for goal accomplishments and use threads of positive psychology such as optimism, thought replacement, strength , and resilience .

The emerging field of positive psychology provides a stronger base for effective goal-setting and management.

A Look At Goal Setting Theory

Locke’s prime concern was to establish the power of setting accurate and measurable goals.

He believed that rather than focusing on general outcomes, professional goal-setting and management should focus on meticulousness of the tasks and address specific goals for each area of accomplishment. The goal-setting theory Locke designed, set an impetus to increased productivity and achievement.

Principles Of Locke’s Theory

Locke’s theory of goal-setting is the roadmap to today’s workplace motivation and skills to build it. In his argument, he mentioned that effective goal-setting directly contributes to productivity and increases employee satisfaction at all professional levels.

Locke believed that there are five key principles of goal-setting:

• Clarity – How specific and comprehensive the goal is.
• Challenge – How difficult the goal is and the degree to which it requires us to extend our abilities.
• Commitment – How dedicated we are to reach the goal and what value it renders to us.
• Feedback – How our achievements are perceived and recognized by others. Positive feedback increases satisfaction after achieving the target.
• Complexity – The difficulty of the tasks that we need to accomplish for reaching the ultimate goal.

Core Concepts Of Goal-Setting Theory

Locke said that there are four core components of a goal that makes it useful. These are the key aspects that we should keep in mind before committing to a plan.

1. Difficulty

Difficult goals imply more significant achievements. Easy and comfortable goals are seldom productive, as we don’t have to exploit much of our abilities to achieve them.

Although while selecting a target, we may tend to shun away from choosing the harder ones, difficult goals are undoubtedly more motivating, energizing, and satisfying after accomplishment.

2. Specificity

Specific goals imply more certain task regulation. Before setting a goal plan, we must be clear to ourselves about the outcomes and which part of our personal or professional lives will the target achievement improve.

Having a vision of the result strengthens our intentions and helps to sustain focus.

3. Reward reminders

Locke emphasized the importance of following inspirational musings and motivational speeches for goal accomplishments. He said that the human mind is too used to getting reminders from its internal or external environment when it faces a lack of something.

For example, lack of food or water is triggered by feelings of hunger and thirst that motivates us to achieve the equilibrium again. But with professional targets or life goals, it is not absurd to lose motivation unless we keep reminding ourselves of why we should attain it.

4. Goal efficacy

The success of Locke’s theory owes to its cut-throat practical approach. While mentioning about optimism bias in his opinion, Locke said that we often tend to select goals that excite us temporarily.

For example, we may choose a profession by getting lured about the financial benefits of it, failing to notice the hard work that we will need to put in for enjoying the benefits. As a result, we are likely to fail motivation and lose commitment after delving into the reality of the work.

Thus, before setting goals, it is vital that we choose only the ones that are truly rewarding to us, no matter how much we need to push ourselves to achieve it.

Why the secret to success is setting the right goals – John Doerr

Psychological Studies And Research On Goal Setting

Goal-setting is an area in psychology whose roots lie in scientific data and empirical evidence. It is a flexible theory which is open to modifications according to the changing times, and yet serve the purpose of:

• Maximizing success.
• Minimizing failures and disappointments.
• Optimizing personal abilities (Latham & Locke, 2007)

A study on the effects of goal-setting on athletic rehabilitation and training revealed that groups that followed a solid plan of action were more prepared, had higher self-efficacy, and were more organized in their approach (Evans & Hardy, 2002).

The experimental population had three groups, only one of which received the goal-setting intervention. Post-experimental measures showed there was a significant difference in the levels of spirit and motivation among the group that received the goal-setting interventions and the other two groups.

George Wilson’s study on “ Value-Centred Approach To Goal-Setting And Action Planning ” also put forth some groundbreaking revelations. He based the survey of the seven practices Seligman had mentioned in his research on positive psychology and goal-setting (Kerns, 2005).

Wilson called them ‘key takeaways’ and urged organizations to consider these seven highlights while setting up their goal-management programs:

1. Values Commitment

Wilson coined five core values using a value-based checklist . His study showed that when goal-setting focus on the core values, it increased the likelihood of achieving success from the target plan.

The five core values he mentioned were – integrity, responsibility, fairness, hope, and achievement.

2. Goals and Values Alignment

Wilson set the goals in his study based on the core values, such that each goal satisfies at least one or more of the purposes mentioned above. Results showed that the goals which were associated with the values gave more satisfaction to the participants than the ones which were not.

3. Character Strengths and Actions

Seligman’s findings strongly stated that goal-setting and achievements must take into account the character strengths of the individual.

In the absence of character alignment, there will remain a chance of selecting actions that are too easy or way too complicated for the person to accomplish. Wilson extended his study based on this finding and used the Values in Action (VIA) inventory to rule out the strengths and abilities of the participants before choosing the right goals for them.

4. Self-confidence

Positive psychology research on goal-setting spoke about how confidence and goals tend to complement each other. Wilson’s study incorporated regular self-checks for one year post the survey to examine the level of self-confidence of the respondents and determine its influences on their achievements.

5. Persistence

Frequent investigations in the form of self-assessments, interviews, or feedbacks are essential in gauging whether the participants are consistent with their targets. Seligman and his colleagues considered perseverance and consistency hugely critical for ensuring successful execution of the target plans.

6. Realistic outlook

The importance of setting realistic expectations cannot be stressed enough when talking of successful goal-setting. Wilson’s research on goal-setting encouraged participants to take the Seligman Optimism Test for gaining insight into the self-perceptions and followed three approaches to maintain an optimistic perspective in the participants:

• Separating facts from negative thoughts and ruminations.
• Encouraging positive self-talk among the groups.
• Using at least one positive statement in each of the weekly reports where he mentioned the target plans and goals associated with it.

7. Self-resilience

Wilson suggested that measuring the Resilience Quotient ( RQ ) of participants before assigning goals to them is a great idea for optimizing success and promoting happiness (Kerns, 2005). On administering resilience scales to the respondents, the goal-setting and task assignment be came more accessible and guaranteed better outcomes.

There are even more interesting studies, and we share three interesting findings here.

1. A Study On The Interrelationships Among Employee Participation, Individual Differences, And Goal-Setting

Yukl and Latham published this research in 1978 where they explored the interconnections between goal-setting and individual personality factors.

For 10 weeks, 41 participants received goal plans that were either set by supervisors or chosen by the participants themselves, and the results revealed that:

• Participants with difficult goals achieved greater success than others.
• Participants with higher self-esteem did better on task accomplishments.
• Participants with a greater understanding of why the goal was necessary for them had more chances of being successful with the target plans.

2. Dr. Gail Matthews’ (2015) Study On Goal-Setting

A study conducted by Dr. Gail Matthews at Dominican University sought to find evidence for claims coming out of  Harvard Business School that well-planned and well-written goals impact students’ performance and achievements.

In this study, 267 participants were recruited from businesses and professional networking groups to take part. These participants were then divided into five groups:

• The first group set no goals and had no concrete plans.
• The second group set goals but did not prepare a plan to execute them.
• The third group prepared well-defined goals and plans of action to achieve them.
• The fourth group prepared well-defined goals and plans of action, then sent these to a supportive friend.
• The fifth group prepared well-defined goals and plans of action, then sent these to a supportive friend, together with weekly progress reports.

Results revealed that the fifth group, who had their goals written with concrete plans of action and drew on the support of a friend to hold them accountable, accomplished significantly more than all the other groups. This study serves to highlight the benefits of writing down goals and action plans, as well as the benefits of public commitment and accountability as drivers of goal achievement and success in life.

3. A Study On Success And Goals

This was a small enterprise-oriented study that explored how goal-setting and entrepreneurial qualities affected the productivity of the employees and the overall success of the organization. Results indicated the importance of marketing abilities of the organizational head to be a significant influence in the company’s goal-setting plans (Ioniţă, 2013).

1. A Case Study By Emily van Sonnenberg

Emily VanSonnenberg (2011), a psychologist specializing in positive psychology and happiness coach, presented her case study on undergraduates to explain the importance of having goals in life.

The target group of her research was young adults who came from a non-psychology background. She mentioned about starting each session with positive interventions like brief meditation, mindfulness, and task planning, and urged her subjects to journal the tidbits of these positive interventions daily.

Over a while, Emily found that individuals who kept a detailed record of their daily goals and planned their tasks accordingly were more productive, less bored, and showed signs of higher self-contentment than others.

She further mentioned that asking questions to the self like “ What do you intend to do today? ”, or “ What do you want to achieve in life? ”, etc., can clarify our motivations and help in setting our goals more effectively.

Although her study targeted only a particular age-group, the findings are valid for people across different ages and professional backgrounds.

2. A Goal-Setting Case Study By Redmond

This case study was based on professional goal-setting and the use of S-M-A-R-T-E-R goals in achieving success (Redmond, 2011). Following the critical findings of the book ‘ Contemporary Management ’ by Jones and George, researcher Brian F. Redmond suggested the participants create smart goals for them and report their progress to the supervisors regularly (Redmond, 2011).

One participant of the study, John, received a Professional Development Plan (PDP) intending to build his potentials and maximize his achievements. The PDP allowed him to evaluate his character strengths closely and identify the areas that needed improvement.

John set his goals based on his powers and kept reporting his progress and task accomplishments to his supervisors, who kept extending and modifying the targets based on whether or not they were achieved.

This individualized case study asserted the role of setting smart goals in achieving success and building personal skills.

3. Goal-Setting Case Study By Hardin

Deedra Hardin had published a valuable collection of fascinating case studies on goal-setting and success at different organizational levels.

Out of the series of studies,  one case research on the effectiveness of goal-setting in the military service is noteworthy to mention here (Hardin, 2013).

A group leader of a commander team, who was in charge of training over a hundred soldiers, had the responsibility of ensuring that his team members met the physical, systematic, and operational requirements of the top in their field. The goals that the commander set for his army focused a lot on physical fitness and set smart goals that would help his team achieve the same.

Hardin said that the reason why the commander succeeded in creating quick goals for his teams was his intuition and insight into the exact requirements for the team.

Extending the study from there, authors of the research stated that for successfully building a goal plan that can guarantee satisfaction for both the administrator and the respondent, it is vital to understand what the team precisely needs and how the goals can help them achieve so.

Furthermore, the study also indicated that goal-setting could only become successful after the results were reviewed and monitored by the authorities or the participants themselves (Hollenbeck & Klein, 1987).

17 Tools To Increase Motivation and Goal Achievement

These 17 Motivation & Goal Achievement Exercises [PDF] contain all you need to help others set meaningful goals, increase self-drive, and experience greater accomplishment and life satisfaction.

Created by Experts. 100% Science-based.

Goal-setting gives a boost to our Systolic Blood Pressure (SBP) which makes us readily act on it (Granot, Stern, & Balcetis, 2017). When the goal is tricky and yet achievable, the SBP gets an enhanced spike that increases our zeal to act and achieve it.

Impossible or challenging goals, or the ones that make us question our abilities, are linked with low systolic thrust and they do not provide the spike for ready action. Extensive studies have shown how neural connections and the brain activities pump up our motivation to set and achieve goals.

For example, the Medial Prefrontal Cortex (MPFC) deals with the present orientation of the goal-setting process. The MPFC activation allows us to think about what we need to do right now to achieve our goals, and we set the targets accordingly.

If the goal seems too distant or is too future-oriented, the MPFC activation lowers significantly which is why we may lose interest in sticking to the goals or lose the vision of what might be the best ways to achieve them.

Usually, goals are the incidents that have not yet happened to us, but we want to make them happen. And since they cannot occur on their own, we follow a set of rules or a plan to ensure achievement (Balcetis & Dunning, 2010).

The sense of struggle and power testing that involves the goal-setting process is what makes it so engaging to us. For example, a primary drive or intrinsic motivation that forces us to do well on a new or challenging assignment is the ability to demonstrate and validate our skills (McClelland, 1985).

The underlying neurochemical changes that cause this motivation to keep burning is therefore vital to understand before we embark on setting the goals.

RAS And Goal Setting

Reticular Activating System (RAS) is a part of the brain that plays a crucial role in regulating our goal-setting actions. The RAS is a cluster of cells located at the base of the brain that processes all the information and sensory channels related to the things that need our attention right now.

An exciting fact about RAS activation is that it gives us signs. For example, a person whose goal is to start a family, is likely to see more couples and families around him.

This happens because of RAS activation. The RAS is aware that this is what the person is paying attention to at this very moment, and hence he chooses to register only the information related to it.

Before deciding to start a family, the RAS would naturally have filtered out any such information. The person may have seen so many couples walking past him earlier, but never really paid attention to them, until the time he decided to get married himself (Alvarez & Emory, 2006).

The reticular activation functions in two ways when it comes to goal-setting:

1. Writing goals

RAS gets activated by the simple act of putting our goals in pen and paper. Seeing our aims written in clear words before us, feeling the touch of the pen, or engaging in the thinking process of writing the targets trigger the RAS functions and ensures that we go for it.

2. Planning goals

The art of imagination is essential when it comes to goal-setting. Studies have shown that people who have the power to visualize their goals before setting their actions have a higher activation at the brain level.

Repeatedly imagining success and reminding ourselves of our targets maintains a steady stimulation in the RAS and promotes effective goal-setting (Berkman & Lieberman, 2009).

The RAS activation helps in focusing the mind to attend to only those pieces of information that are related to the goals we seek to achieve.

Neurologists working on the science of goal-setting have proved that the brain cannot distinguish between reality and imagined reality. So, when we give ourselves a picture of the goal we want to achieve, the mind starts believing it to be real.

Eventually, the brain begins driving us to take actions for making the state and hence, the goal-setting becomes a success  (Berkman, 2018).

As the famous saying goes, “ Begin with the end in mind. ” The most crucial aspect of goal-setting is to build an effective plan.

If we set goals by our character strengths, core values, level of motivation, and pledge on sticking to the plan until we reach the aim, there is no way that we won’t get there.

We hope you enjoyed reading this article. Don’t forget to download our three Goal Achievement Exercises for free .

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The Lowdown on Incentive Pay: Definition, Examples, and Best Practices

Written by Salary.com Staff

May 10, 2024

Incentive pay has become a hot topic for many companies looking to motivate and reward employees. But what exactly is incentive pay, and how can companies implement it effectively? This article will give the lowdown on everything about incentive pay — from definitions and real-world examples to best practices for rolling out incentive programs that get results.

Learn the ins and outs of incentive pay and walk away with actionable tips to boost productivity and engagement through strategic compensation. Stick around as this article gives clarity about everything regarding incentive pay.

What Is Incentive Pay? Definition and Types

Incentive pay refers to extra compensation provided to employees based on their performance and the achievement of specific goals or targets. The incentive pay comes on top of the base salary and aims to motivate employees and drive better performance.

Bonuses are lump sum payments provided at the end of the year or project based on employee performance and the company’s results. Employees must meet or exceed targets to receive a bonus. Bonuses are often a percentage of the base salary, such as 10-30%.

Commissions

Commissions are payments based on the sales volume or revenue they generate. Commission plans pay a percentage of sales, such as 10% of the value of each sale. Commission pay is common for salespeople. But it can apply to other roles that directly impact revenue or business growth.

Profit Sharing

Profit sharing provides employees with a portion of the company’s profits in addition to their salary. The payout depends on the company’s financial results for the year. Profit sharing aims to give employees a stake in the success of the business. It can also motivate them to contribute to company goals.

Incentive pay, when used effectively, can be a win-win strategy for both employers and employees. Companies can drive higher performance and employee motivation. Employees have the chance to earn extra compensation based on their contributions. The specific types of incentive pay and percentages will vary between companies and roles based on their priorities and values.

Differentiating Bonus vs. Incentive

Incentive pay can be a bit confusing at first. Many people use the terms “bonus” and “incentive” interchangeably, but there are some key differences.

A bonus is typically a one-time payment provided at the discretion of the company. Bonuses are given as a reward for good performance or as an extra perk. Companies do not tie them to achieving specific goals or targets . Incentives are directly linked to desired outcomes and behaviors. Employees must meet certain targets to earn their incentive compensation.

Some companies use a mix of bonuses and incentives. They may provide an annual performance bonus for all employees who meet expectations, along with incentives throughout the year for reaching key targets. The key is to be very clear in communicating how employees can earn the extra compensation. Their goals and targets must be specific, measurable, and realistically achievable.

In the end, both bonuses and incentives aim to reward and motivate employees. But incentives, when designed well, can be an even more powerful tool for driving desired outcomes and aligning people's efforts with company goals. With the right incentive plan in place, everyone wins.

Best Practices for Implementing an Effective Incentive Pay Program

To implement an incentive pay program successfully, companies must follow some best practices.

Transparency is key. Employees must clearly understand how the incentive pay program works. This includes the metrics used to determine payouts, target goals, and timelines. Transparency builds trust in the program and motivation to achieve targets.

Set challenging but achievable goals. The targets and metrics must push employees outside their comfort zone but remain within reach. When goals seem unrealistic, employees may become discouraged and less motivated. Goals that are too easy do not incentivize peak performance. Companies must set goals based on historical performance data and growth projections.

Offer a mix of individual and team incentives. Some positions are better suited to individual incentives, while team incentives work well for collaborative roles. A mix of the two approaches is often the most effective. Individual incentives motivate each employee to perform, while team incentives urge employees to work together to achieve a common goal.

Provide ongoing feedback. Do not wait until the end of the incentive period to provide feedback on performance. Regular feedback helps keep employees on track to achieve their goals and make improvements. Feedback shows employees that leadership is engaged and committed to their success.

Consider non-cash rewards. Money is a powerful motivator, but non-cash rewards and recognition can incentivize employees as well. Extra paid time off, public recognition, career growth prospects, and gift cards are all examples of non-cash rewards that can supplement an incentive pay program.

These best practices help companies design incentive pay programs that maximize employee motivation, performance, and results. With the right mix of targets, rewards, and management support, incentive pay can be a win-win strategy for both employers and employees.

We covered the common types such as individual and team bonuses, along with sales commissions and piecework pay. While incentive pay programs aim to motivate employees and boost performance, they are not necessarily a silver bullet. Companies need to design programs thoughtfully, with clear metrics and goals. Otherwise, they risk unintended consequences like short-term thinking or inter-team competition. But when done right, incentive pay can be an effective way to reward top talent and outstanding work.

Just remember that culture, feedback, and intrinsic motivators matter too. People want to feel valued for the work they do, not just the output they produce. With that balanced approach, companies can get the most out of their incentive pay programs - and their people.

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