how to write application letter for restaurant work

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3 Restaurant Cover Letter Examples Made for 2024

• Restaurant Cover Letter
• Restaurant General Manager Cover Letter
• Restaurant Host Cover Letter
• Write Your Restaurant Cover Letter

High-level food service is your priority. Whether you’re applying to work on the wait staff or be in a supervisory role, you know you’ll achieve that with your top cleanliness, accuracy, and customer service skills.

Now, let’s set you on the road to writing a great cover letter to complement your restaurant resume and show restaurant hiring managers you’re the best fit for the job.

With so many qualifications, ranging from different types of food prep to understanding how to maintain health code standards, it’s only natural to wonder how to make a cover letter with all those elements included. Our restaurant cover letter examples will help by providing an easy template for success.

Restaurant Cover Letter Example

USE THIS TEMPLATE

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Block Format

Copy this text for your restaurant cover letter!

123 Fictional Avenue Miami, FL 33101 (123) 456-7890

October 10, 2023

Sophia Anderson The Surf Club Restaurant 123 Fictional Lane Miami, FL 33101

Dear Ms. Anderson,

As a sommelier, my goal is to enrich culinary journeys with the perfect wine, a value The Surf Club Restaurant embodies relentlessly. Reading reviews from food critics extolling your exceptional dining experience appealed to my conviction that your restaurant upholds the values of excellence, in-depth wine knowledge, and hospitality.

The Forge entrusted me with the opportunity to showcase my food and wine pairing prowess. I managed a dynamic menu, advising on pairings that reflected seasonal trends and guests’ preferences. Consequently, we noticed a 27% increase in wine sales.

As head sommelier at Vinya Wine, my role involved creating a diverse wine list featuring handpicked choices from 476 vineyards worldwide. Guests were enthralled by the exquisite union of rare and distinctive vintages, accompanied by enlightening educational sessions that fueled a 41% surge in wine sales.

As a Vinos at the Venetian wine auction’s overseer, I meticulously ensured that all featured wines complied with federal and state regulations. My watchful approach fostered integrity across seven successive events without a single violation.

I’m confident I can enhance the superb atmosphere at The Surf Club Restaurant. I look forward to discussing how my skills fit in your establishment. Thank you for considering my application.

Thiago Rocha

Enclosures: Resume Application 2 letters of recommendation Certifications

Why this cover letter works

• Take your restaurant cover letter introduction a notch higher by linking your passion for the viticulture industry and love for wine with the hiring restaurant’s mission and strides. Also, be sure to mention formal qualifications, such as sommelier certification.

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Restaurant General Manager Cover Letter Example

Copy this text for your restaurant general manager cover letter!

123 Fictional Avenue Tucson, AZ 85641 (123) 456-7890

Mason Davis Red Lobster 123 Fictional Lane Tucson, AZ 85641

Dear Mr. Davis:

In the bustling heart of a spirited family-owned bistro in Tucson, AZ, I discovered an ever-evolving dance – the riveting world of restaurant management. This intricate ballet of maintaining cost-efficiency while delivering five-star dining experiences has fueled my passion for managing and leading within the food services industry. I bring a rich blend of expertise in labor forecasting, food cost analysis, supply chain optimization, and a dash of familiar Tucson charm to the role of restaurant general manager at Red Lobster.

I have honed a practical, hands-on management style over six dynamic years in restaurant leadership, climaxing in my role as a manager at Tucson’s very own The Parish. I utilized savvy tools like FastCasual and advanced labor forecasting to direct a team of 79, slicing overtime by an impressive 24% and maintaining high service quality. This meticulous management recipe earned us a richly deserved 2019 Best Managed Operations award.

As a seasoned professional in food cost analysis, I significantly improved bottom-line results by a staggering 23% at Wildflower. I optimized the supply-demand balance using software such as PeachWorks and Ctuit, minimizing expenses and waste.

My foray into supply chain optimization was transformative at RA Sushi Bar Restaurant, where we witnessed a substantial 19% reduction in stock-out instances. Employing innovative resources like Posist and forging keen relationships with local suppliers, I revamped our ingredient sourcing protocols, spurring improvements in meal punctuality and skyrocketing customer satisfaction.

These experiences have refined my abilities to adapt quickly, work collaboratively, deliver high-quality results on time, and make meaningful connections. Red Lobster stands out as the next chapter in my journey, where I can continue serving fantastic seafood dining experiences for every guest. Looking forward to detailing how I can contribute to your team. Thank you for considering my application.

Sebastien Martin

• Narrate examples of when your proficiency in hands-on management style, supply chain optimization, food analysis, and/or use of technology (Cue PeachWorks and Posist) fostered an impact in your previous workplaces. In this case, tangible results range from higher customer satisfaction to improved bottom line.

Restaurant Host Cover Letter Example

Copy this text for your restaurant host cover letter!

123 Fictional Avenue Las Vegas, NV 88901 (123) 456-7890

Mia Hernandez Caesars Entertainment 123 Fictional Lane Las Vegas, NV 88901

Dear Ms. Hernandez,

In agreement with the sentiment that a dining experience can be unforgettable, my encounter at Caesars Entertainment embodies this belief. The combination of exquisite cuisine, outstanding service, and a sense of being genuinely valued as a guest touched a nerve with me. Fueled by my passion for crafting these remarkable moments and fortified by my skills in reservation management, and guest seating optimization, I’m thrilled to embark on this opportunity as the restaurant host at Caesars Entertainment.

Amidst the electrifying atmosphere of Vegas’s vibrant nightlife, I honed my reservation management prowess at the trendsetting Cosmopolitan. Skillfully adapting Resy software to oversee multiple reservation platforms, my team and I managed a nightly average of 62 reservations. By pinpointing busy periods and nimbly adjusting our approach, we elevated the filled seat count by 18% during peak times, accelerating turnover while leaving guests delighted with reduced waiting times.

My time at Chart House honed my knack for guest seating optimization as I identified patterns and developed well executed plans for accommodating various group sizes. This strategy, a brainchild I’m incredibly proud of, skyrocketed overall efficiency by a remarkable 22%. I tapped into Waitlist Me’s ingenuity, unlocking the potential of optimized seating arrangements, minimizing empty tables, and keeping turnover flowing smoothly.

Customer relationship management took on a magical quality during my days at the glamorous Eiffel Tower Las Vegas. Seamlessly blending Salesforce and my innate personal charm, my team and I delved into the depths of guest preferences. By tailoring experiences to individual tastes and proactively addressing concerns, we sent guest satisfaction rates soaring by 29%. To me, heartfelt gestures like a genuine smile, an affectionate “enjoy your meal,” or personalized touches make all the difference in making guests feel truly special.

Joining the esteemed ranks at Caesars Entertainment beckons as the next enticing chapter in my journey. I’m exhilarated by the prospect of orchestrating warm welcomes and crafting memories that will last a lifetime for our guests. Let’s discuss how I could be the next face welcoming visitors to your fantastic establishment.

Mateo Flores

• Solidify your piece with key skills like reservation management, guest seat optimization, and adding warmth to customer relations with concrete, weaving in the application of industry-specific software like Resy, Waitlist Me, and Salesforce. Top off this combo with eagerness to discuss your qualifications and contribute to the team.

Related cover letter examples

How to prepare an effective restaurant cover letter.

Preparing a restaurant cover letter is like tailoring your service and cooking style to the needs of each customer. However, when applying to jobs, it’s not quite as simple as asking how someone wants their steak done or which sides they’d like. 

Instead, review what they outline in the job description to understand each company’s needs and customize your cover letter accordingly. For instance, if you were applying to be a cook at a barbecue restaurant, your ability to operate grills, fryers, and broilers would be essential to emphasize in your cover letter. 

Write a tailored greeting and intro for your restaurant cover letter

The first thing to do in your restaurant cover letter is greet the hiring manager by name. You can often find a contact person listed in the restaurant’s job description or on their website. However, if you can’t, simply leading with “Dear [name of restaurant] hiring staff” will work well too. 

The next step is to relate to the restaurant’s mission and the essential skills they’re seeking in the first paragraph. For example, someone applying to be a waiter or waitress could explain how they want to use their customer service skills to help the restaurant achieve great tableside service that creates lasting memories for their guests. 

The example below doesn’t do a great job since the applicant doesn’t greet anyone by name or relate to the restaurant’s specific mission or goals. 

Lacking some details here! 

I was pleased to see your job opening for a kitchen supervisor. This looks like a great restaurant to work for, and I would be eager to use my five years of experience to help out in this role.

Instead, aim for an opener like the one below that shows the applicant’s passion for helping The Surf Club Restaurant achieve a great customer experience with in-depth wine knowledge. 

A great opener relating to company values! 

As a sommelier, I aim to enrich culinary journeys with the perfect wine, a value The Surf Club Restaurant embodies relentlessly. Reading reviews from food critics extolling your exceptional dining experience appealed to my conviction that your restaurant upholds the values of excellence, in-depth wine knowledge, and hospitality.

How to make the body of your restaurant cover letter more impactful

When you get into the body of your restaurant cover letter, it’s time to show how your work experiences and skills will make you successful in the role. 

One of the best ways to do so would be to detail metrics-based achievements that will be important to restaurants. For example, you could write about how you helped boost customer satisfaction ratings or used new cooking techniques to get orders prepared 15% faster. 

You could also focus on transferable skills if you don’t have much restaurant-related experience. For instance, many jobs in other industries will help you build customer service skills or accurate performance while multitasking. 

A great results-based body paragraph! 

Come to a memorable closing of your restaurant cover letter

As you close your restaurant cover letter, making a lasting impression on hiring managers will be important. 

A great way to do so is by relating to the restaurant’s mission and the top skills like kitchen sanitization or tableside service that you emphasized earlier. 

Then, it’s a good idea to thank the hiring manager for their time and end with a light call to action, such as “I look forward to discussing this restaurant host position with you further.”

The closer below doesn’t do a great job since it doesn’t relate to any key details about the restaurant’s mission or the skills they seek. 

Not a strong closer! 

Thank you for reviewing my qualifications. I believe my skills will make me a great fit for your restaurant, and I hope to hear from you soon. 

Jack Thompson

A better option is the closer below that relates to the meaningful connections and collaborative work experience that Red Lobster wants to achieve. 

A closer that’s relevant to the restaurant’s needs! 

These experiences have refined my abilities to adapt quickly, work collaboratively, deliver high-quality results on time, and make meaningful connections. Red Lobster stands out as the next chapter in my journey, where I can continue serving fantastic seafood dining experiences for every guest. I am looking forward to detailing how I can contribute to your team. Thank you for considering my application.

Restaurant Cover Letter Tips

• Whether writing down orders or whipping up expert-level dishes in the kitchen, accurate performance is essential to the customer experience. Therefore, including examples like how you implemented a new order management system using TouchBistro to boost accuracy by 47% will help you stand out.
• Do you know how to provide a great customer experience? Including metrics like customer satisfaction scores or the average reviews your restaurant received will show your personable abilities to create a great dining environment. Not to mention, greeting the hiring manager by name or showing your connection to the restaurant’s mission in your cover letter adds yet another example of how you personalize experiences.
• Sharing your technical skills in restaurant technology, such as POS systems, or how you utilize cooking techniques will also show that you can perform effectively on the job. Review each job description to emphasize essential skills they’re seeking, such as preparing baked goods for a restaurant with an extensive dessert menu.
• Even if you haven’t worked at a restaurant before, you can still add transferable skills to show you have the right abilities. For example, if you worked at a grocery store, you may have picked up some food safety and customer service skills that will transfer well. You could also use achievements from your education, like receiving a great score on a project during a cooking class.
• While you’re probably passionate about adding artistic garnishes to dishes or having great customer interactions, you don’t want to provide too many details that lose a hiring manager’s attention. A one-page restaurant cover letter will be the ideal length. If you’re running long, prompt ChatGPT to condense your cover letter .

You should always submit a cover letter with your resume and application, even if the restaurant lists it as optional. It’ll help you stand out by relating to their mission and the specific customer and food service skills they seek. 

Restaurants are fast-paced, which means hiring managers review applications quickly. Therefore, you should keep your cover letter to a single page. It’ll help emphasize key skills, like food handling and kitchen safety, stand out. 

The best way to optimize the tone of your restaurant cover letter is to try to match the job description’s tone. For instance, if you’re applying to a family-friendly restaurant with an energetic tone, matching that would show how you fit in with their culture. You could even mention how you’ll bring friendly and positive service with a smile while answering all customer questions. 

Restaurant Cover Letter Examples (Template & 20+ Tips)

Create a standout restaurant cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

Are you passionate about food and hospitality? Do you have a keen eye for detail and a knack for creating memorable dining experiences? If so, a career in the restaurant industry might be the perfect fit for you. Whether you're applying for a server, chef, or management position, a standout cover letter is essential to catching the attention of potential employers. This guide will walk you through the steps of crafting an impressive cover letter that will make you stand out in the competitive restaurant industry.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• Why you should use a cover letter template

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Restaurant Cover Letter Sample

Dear Hiring Manager,

I am writing to apply for the position of a Restaurant Manager at your esteemed establishment. With over 10 years of experience in the hospitality industry, I am confident in my ability to contribute to the success of your restaurant.

During my career, I have had the opportunity to work in a variety of high-volume restaurants, where I have honed my skills in managing staff, creating efficient workflows, and ensuring exceptional customer service. I am particularly proud of my ability to motivate and lead teams to achieve and exceed goals, resulting in increased customer satisfaction and profitability.

One of my greatest strengths is my ability to create and implement strategic marketing and promotional campaigns that drive foot traffic and increase revenue. I am also adept at analyzing financial data and making informed decisions to optimize the restaurant's performance.

In addition to my operational and managerial skills, I am also passionate about creating a positive and inclusive work environment. I believe that a happy and well-trained staff is essential for delivering exceptional service, and I prioritize ongoing training and development for all team members.

I am drawn to the opportunity at your restaurant because of its reputation for excellence in both cuisine and service. I am confident that my hands-on approach, attention to detail, and commitment to quality align with the values of your establishment. I am eager to bring my expertise to your team and contribute to the continued success of your restaurant.

Thank you for considering my application. I am looking forward to the opportunity to discuss how I can contribute to your restaurant in more detail. Please find my resume attached for your review.

Why Do you Need a Restaurant Cover Letter?

• Highlight your qualifications: A restaurant cover letter allows you to outline your relevant skills and experience, showcasing why you are the perfect fit for the role.
• Show your passion for the industry: Your cover letter provides a platform to express your enthusiasm for the restaurant industry and your dedication to delivering exceptional customer service.
• Personalize your application: A well-crafted cover letter allows you to tailor your application to a specific restaurant, demonstrating your understanding of their brand and values.
• Create a strong first impression: Your cover letter serves as your introduction to a potential employer, so it's an opportunity to make a lasting impression and stand out from other applicants.
• Explain any career gaps or transitions: If you have any gaps in your employment history or are transitioning to a new role in the restaurant industry, a cover letter can provide context and address any potential concerns.

A Few Important Rules To Keep In Mind

• Address the hiring manager by name, if possible.
• Use a professional greeting, such as "Dear [Hiring Manager's Name]" or "To Whom it May Concern."
• Start with a strong opening paragraph that introduces yourself and explains why you are interested in the restaurant position.
• Highlight any relevant experience or skills that make you a strong candidate for the role.
• Explain why you are specifically interested in working at the restaurant, whether it's because of the menu, the atmosphere, or the company's values.
• Show enthusiasm and passion for the restaurant industry and the opportunity to contribute to the team.
• End with a polite closing, such as "Sincerely" or "Best regards," and sign off with your full name.
• Include your contact information, such as your phone number and email address, at the end of the cover letter.

What's The Best Structure For Restaurant Cover Letters?

After creating an impressive Restaurant resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Restaurant cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Restaurant Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

I am writing to express my strong interest in the [Restaurant Name] Restaurant [position] position at your establishment. With over [number] years of experience in the food and beverage industry, I am confident in my ability to contribute to the success of your team.

• Introduction: Begin by introducing yourself and expressing your interest in the position.
• Qualifications: Highlight your relevant experience, skills, and achievements in the industry. This may include previous restaurant employment, culinary training, customer service expertise, and any other relevant qualifications.
• Passion for Hospitality: Share your passion for providing exceptional service to guests and creating memorable dining experiences.
• Fit for the Team: Explain how your personality, work ethic, and values align with those of the restaurant and its team members.
• Thank You: Conclude your letter by expressing gratitude for the opportunity to apply and reiterate your enthusiasm for joining the team.

I am excited about the opportunity to bring my dedication, skills, and passion for hospitality to [Restaurant Name]. Thank you for considering my application.

[Your Name]

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Restaurant Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Not customizing the cover letter for the specific restaurant
• Not demonstrating knowledge and understanding of the restaurant's cuisine and style
• Being too generic and not showcasing your personality or passion for food
• Not highlighting relevant experience or skills that are applicable to the restaurant's needs
• Focusing solely on your own needs and not addressing how you can benefit the restaurant
• Not proofreading for grammar and spelling errors
• Not following the application instructions or including all required materials

Key Takeaways For a Restaurant Cover Letter

• Show enthusiasm for the restaurant and its cuisine
• Highlight relevant experience and skills
• Express commitment to providing excellent customer service
• Illustrate willingness to work as part of a team
• Emphasize flexibility and ability to handle fast-paced environments

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Restaurant cover letter example

Primary purpose

Secondary purpose, cover letter header, cover letter greeting, cover letter introduction, cover letter middle part (body), how to close a restaurant cover letter.

Restaurant jobs have traditionally been some of the most plentiful and popular entry-level positions with many of these opportunities leading to full-time careers. In fact, 1 in 3 Americans had their first work experience in a restaurant according to the National Restaurant Association. However, times change and you may need some help winning a job if the competition is fierce or the number of jobs is low. This is what a restaurant cover letter is for - giving you that competitive advantage over other candidates with similar qualifications.

Whether you already have experience as a restaurant manager, cook, server or dishwasher or you’re planning to break into the industry for the first time, it pays to understand what restaurants are looking for in the best applicants.

Food service jobs can be demanding, requiring long hours of physical work, but they can also pay off big in many ways. A large earning potential, new skills, teamwork and satisfied customers are just some of the many benefits of working in restaurants.

So how do you land a great position instead of just a mediocre one? With Resume.io’s collection of writing tips, free templates and sample sentences specifically for restaurants, you’ll be able to craft a cover letter that sets you apart and helps you score an interview – even with no experience.

This restaurant cover letter example along with our editable cover letter sample will:

• Give an overview of the writing process and explain the purpose of a cover letter
• Use free examples, samples and templates to walk you through cover letter structure
• Detail how to get your first job in the restaurant industry with no experience
• Highlight the most important skills that impress employers and make you stand out!

In order to craft the perfect cover letter, it’s a good idea to make sure your resume is in great shape first. Luckily, we’ve got tons of resources for that. Check out Resume.io’s collection of hospitality and catering resume examples , plus our resume templates and this general resume writing guide . Now you’re ready to create a cover letter that takes your application to the next level.

Free restaurant cover letter sample and purpose

If this is your first time writing a cover letter, then it’s important to have a sense of what you plan to accomplish. In fact, you may not even be familiar with what a cover letter actually is. Even if you have already written a cover letter before, you may have only seen it as the means to an end. If done with care, a cover letter can be the secret weapon that lands you the restaurant job of your dreams. This restaurant cover letter example will show you how.

First, the basics. A cover letter is a one page document (about 200 to 400 words) that accompanies your cover letter and allows you to expand on your most important work experiences, skills and achievements. If you don’t have any experience in a restaurant, your cover letter can help you make a great impression and convince a hiring manager to take a chance on you – more on that in the next section.

Because a cover letter is more free-form than a resume, it gives you the chance to make a personal connection with the restaurant manager and direct their attention towards all the reasons why you’d make a great addition to their resume.

Great resume writing is an important first step, but you’ll also need clean formatting to create a professional presentation. Make sure to use appropriate font styles and sizes and keep a balance of white space to text so as not to fatigue the reader. You can find specific formatting recommendations in our overall guide on cover letters .

What if the restaurant job description DOESN’T require a cover letter?

Restaurant hiring can often be an informal affair. You might even know the manager who will be reading your cover letter or have worked for them in the past. Sometimes, when applications are submitted in person or by email, it can be hard to tell if a hiring manager is interested in a cover letter.

However, unless an application specifically asks you NOT to submit a one, writing a thoughtful cover letter can only help your chances of landing the position. Make sure to adapt your tone and writing to your relationship with the employer. For example, if you know the restaurant owner well, then it makes more sense to address them by their first name instead of their last.

There’s a lot of people who work in the restaurant industry, but fewer who are passionate about food and cooking. Restaurant managers understand that dishwasher might not be your ultimate career goal, but they’d still rather hire someone who is invested in their work and wants to see the business succeed. 

A cover letter is the best place to show your motivation, work ethic and commitment to customer satisfaction. Even without experience in the food service industry, you can use your cover letter to focus on transferable skills and personality traits like positivity, teamwork, efficiency and accuracy.

The best cover letters can actually put you ahead of other candidates with years of experience. A cook or server who plans to rest on their previous experience without explaining why they’re a good fit for that particular restaurant can suddenly find themselves competing with an applicant who has never worked as a server before but conveys teachability and a passion for the restaurant brand.

The final touches

We hope that this section has conveyed the importance of writing a cover letter. However, there is one final step you’ll need to take to make sure your cover letter has the maximum impact: tailoring it for the particular position and restaurant you apply to. 

Tailoring your cover letter means customizing it with the right skills, examples and achievements to explain why you’re not just interested in any server position, but specifically one with the restaurant you’re applying to. There are many people who can take orders and deliver food, so why should this restaurant manager take a chance on you?

Your interest in the type of cuisine, experience in similar restaurants or love of this restaurant itself can all be good starting points for tailoring your letter. Just make sure to focus on what you bring to the business side of things as well. As a customer, it’s all about what the restaurant can do for you. As a potential employee, it’s what you can do for them.

The cover letter example below will give you a starting point for your own application.

Dear Mrs. Hitchins,

Because you run an establishment with four direct competitors within five minutes’ walk, I understand that you need a Restaurant Manager with the ability to provide an efficient and enjoyable front-of-house dining experience as well as ensure that culinary standards are impeccable.

Three generations of my family have been involved with Italian cuisine. I had served as manager at my cousin’s establishment until his decision to sell the business; now I want to move to a more established chain. The possibility of eventually moving up to Regional Manager is intriguing and I believe that I have much to offer your customers.

I completed my bachelor’s degree in Hospitality and Hotel Management from the University of Colorado and spent two years after graduation in Rome under the tutelage of my uncle (who runs a five-star bistro there). My eight years of experience since have been in two family-run restaurants that have regularly won industry awards.

I gave maximum attention to everything that impacts the diner experience: fostering relationships with regular diners, supervising server training, handling customer complaints and even waiting tables when we were short staffed and will continue to do so. Managers in an Italian restaurant should be visible and involved. I achieved an increase in customer satisfaction rating from 85% to 98% at my previous position. We increased spend per customer by 28% by upscaling the menu and improved profits by focusing on our cost base and reducing waste, while still paying the best staff salaries in the market.

My proactive nature and deep knowledge of Italian cuisine allows me to get involved in the kitchen and I strive to have to closest possible relationships with my chefs to source the best possible ingredients and lead the way in providing a delicious menu. With 36% repeat customers and an active social media presence, I left the business in great shape for its sale.

I would be fascinated to understand how I might be able to do similar things for Via Verona – both as a manager and potentially later on a regional basis.

Gerri Smith

If you’re looking for additional inspiration for cover letter writing, you can check out our related hospitality cover letter samples:

• Hospitality cover letter sample
• Barista cover letter sample
• Waitress cover letter sample
• Chef cover letter sample
• Cleaning job cover letter sample
• Bartender cover letter sample
• Starbucks cover letter sample
• Server cover letter sample 
• Hotel Receptionist cover letter sample
• Travel Agent cover letter sample
• Restaurant Manager cover letter sample
• McDonald's cover letter sample
• Pastry Chef cover letter sample

Best format for a restaurant manager cover letter

The restaurant industry encompasses many different job titles and workplaces with a few core commonalities. Luckily, whether you’re a server, cook, bartender, dishwasher or another employee, the cover letter structure remains largely unchanged between positions. In this section, we’ll walk you through all the requirements for a complete cover letter that makes a great impression.

Here are the key components:

• The cover letter header
• The greeting
• The introduction
• The letter body
• The conclusion
• The signature.

You can find even more useful tips on each of these sections, plus helpful sample sentences in this overall guide on cover letters .

Your cover letter header is like the sign on the front of the restaurant – it tells a hiring manager who you are and the personal style you bring to the table. The first job of your header is to keep your personal data at the manager’s fingertips. The second goal is to create visual appeal and a professional presentation. The easiest way to do this is by choosing a cover letter template that aligns with the restaurant’s style and branding. This is one of the only places you’ll be able to add color to an otherwise plain document so it’s worth reflecting on what your branding says about you as a candidate.

The goal of this section: Keep your name and contact information front and center, create attractive formatting that catches a hiring manager’s attention

Align document styles!

Just like a restaurant keeps consistent branding from it’s signage to menus to business cards, a polished and professional candidate should keep a similar look and feel between their application materials. The quickest way to do this is by aligning the document styles of your cover letter and resume.

A resume template and matching cover letter template can make this step a breeze. Resume.io offers dozens of templates perfect for a variety of restaurant types. Within our builder tools, you can even customize the colors and styles to make them more appropriate for the restaurant where you plan to apply.

Just like the hostesses greeting can make or break a customer’s dining experience, your cover letter greeting plays a big role in setting the tone for the rest of your letter. Luckily, it doesn’t have to be too complicated. First reflect on your relationship with the employer. Do you know them on a first name basis or is this your first contact with the manager. Then pick a greeting followed by the correct salutation and name. “Dear” can work well for formal situations but you can also use “Hi” or “Hello” for more casual letters.

The goal of this section: Create a cover letter greeting that’s friendly and personal based on your relationship with the employer and the formality of the workplace

The importance of names and addressed greetings

Servers know the importance of making a personal connection through names. That’s why they introduce themselves to each table at the beginning of every meal. In fact, it’s been scientifically proven that humans have a positive neurological response upon hearing their own names. 

In most restaurant environments, it shouldn’t be too difficult to find the name of the hiring manager or restaurant owner. You can even call and ask who you should address your cover letter to. However, large chains and fast food restaurants may hire from a central office. In that case, it’s nearly impossible to find a hiring manager’s name let alone the one who will be reading your letter.

But don’t worry, you still have options. If at all possible, try to avoid the impersonal “To Whom It May Concern” and instead opt for the restaurant name followed by a collective noun like “Team” or even “Family” for restaurants with heartfelt branding.

Since restaurant managers often have limited time to read cover letters and filter applicants, they often decide what type of employee you’d make just by reading your opening paragraph. Therefore, it’s important to spend some time thinking about an attention-grabbing, professional introduction that addresses the restaurant’s needs right from the start. An anecdote about a time you offered exceptional customer service, a relevant statistic or a personal statement can all make for interesting introductions.

The goal of this section: Create interest right from the start with an example, statistic or statement that appeals to the restaurant manager’s needs and encourages them to keep reading into the body of your cover letter

Your cover letter body finally gives you the space to go into detail about your goals, accomplishments and purpose for applying to the restaurant. You can make this section more manageable by using the STAR method to give examples of your previous work. First, briefly describe a Situation and the Task required of you, then explain your Action and the positive Result it caused. Make sure to keep each example brief and clearly related to the skills needed for your potential position. You can also use numbers, facts and percentages to add weight to your achievements and illustrate your impact.

In a second body paragraph, you can discuss your motivations and interest for applying to the restaurant, as well as potential contributions you hope to make.

The goal of this section: Give examples of relevant skills by using the STAR method, explain your interest in the restaurant and your potential contributions

You’ve finally arrived at the conclusion of your cover letter. This simple section is all about leaving a hiring manager with a positive impression and interested in learning more. The easiest way to do that is through a Call to Action. This sentence expresses your enthusiasm for the position and encourages a hiring manager to contact you. Space permitting, you may even choose to leave your contact details in this section again.

Then sign off using a professional and appropriate signature. “Thank you,” “Sincerely” and “Best regards” can all make for friendly and polite closings.

The goal of this section: Add friendly and polite finishing touches to your cover letter by creating a Call to Action that encourages a hiring manager to get in touch

How to write a cover letter for a restaurant job with no experience

Whether you’ve worked in a restaurant before or this is your first job experience, there are a few key qualities that can make your cover letter stand out.

• Efficiency: Restaurants need efficient and accurate service to survive. Examples of times when you cooked quickly and with few mistakes or when you expertly managed the service on a packed Saturday night can show why you’d make a valuable asset to your potential employer.
• Customer service: Too many unhappy customers can spell the end of the restaurant. How do you go above and beyond to make every guest feel welcome and cared for? This might seem obvious if you work in a service role but the kitchen staff can also go out of their way by preparing special meals or coming out to check on the meal.
• Attention to detail: Whether it’s food allergies, menu substitutions or special customer needs, restaurant staff who can elevate the dining experience by paying attention to the little things are always in demand.
• Teamwork: A restaurant is a well-orchestrated symphony. Every member has a role to play and no one part could function without the other. Make sure to show off your friendly and professional demeanor through your cover letter writing. A restaurant manager will appreciate your ability to work with others.

From servers and hostesses to dishwashers and busboys, a single restaurant can offer a myriad of entry-level opportunities and great first work experiences. These jobs can teach a variety of general skills like teamwork, attention to detail and customer service along with more specific ones like food service and cooking. And since restaurants are open in the evenings and on the weekends, they offer plenty of part time positions for students or those looking for second jobs.

But how do you land a job in a restaurant if you’ve never worked in one before?

The first step while on the job search is understanding the restaurant's needs . Start with the job posting, the website and social media. What details do they offer about the ideal candidate? Is it a high-end restaurant where professionalism and attention to detail are key? Or does the family-style diner need speed and a big smile? Since the restaurant you’re applying to probably isn’t far from home, it may be worth visiting to get a better feel for their service style. How is the food? How do the staff already working there behave with customers and each other? 

Once you’ve done a little research, think about the qualities and skills you already possess that would allow you to fit in.

Here are some sample traits that don’t require previous work in a restaurant:

• self determination
• organization
• teachability
• communication
• ability to follow directions
• a great memory
• professionalism

Submitting your application

Restaurants are much more approachable than other workplaces. Unless you’re applying to a fast food restaurant with central hiring, the manager who reads your application will most likely work in the location to which you apply. Therefore, creating a human connection is one of the most important things you can do to stick out in the manager’s mind.

Unless asked to submit online or by email, try dropping off your application during a slow period (usually mid-afternoon) where you have the best chance of shaking the hiring manager’s hand and introducing yourself. Then, wait several days to a week and follow up in person or by phone. A friendly smile, a little extra initiative and a great cover letter are often all you need to seal the deal on your first restaurant job.

Common mistakes in an application letter for a restaurant job

• Generic cover letters: Every cover letter that you write should explain why you’re interested in working for that particular restaurant. A general manager won’t be interested in hiring someone who doesn’t share a passion for the restaurant. Make sure to tailor your letter with your most relevant experience and skills.
• Irrelevant experience: High school students and entry-level job seekers without restaurant experience often resort to talking about hobbies and clubs instead. This likely won’t impress an assistant manager. Instead, focus on personality traits and transferable skills that make you a good candidate – things like attention to detail, a positive attitude and teachability.
• Typos and grammar mistakes: Poor communication instantly makes you look sloppy and unprofessional. Luckily, these mistakes are easy to avoid. Make sure to use spell check or have a friend proofread your application before you submit it.
• Poor formatting: Good design shouldn’t be an afterthought. Professional font choices and a good balance of white space to text can instantly make your cover letter stand out. A cover letter builder and templates can help make the formatting process easier.

Key takeaways

• A great cover letter can quickly take your application to the next level. Make sure to include one in your application to maximize your chances of landing the restaurant job.
• It’s essential that you show the restaurant management why you want to work in their restaurant and what skills you bring to the table. Make sure to customize your cover letter for each position you apply to.
• Cover letters have a handy structure that allows you to include all the necessary information in just one page. Make sure yours checks all the boxes before you submit.
• Restaurant jobs make great entry level positions as long as you focus on the right personality traits and do a little research about the restaurant’s needs.
• Don’t let poor formatting ruin all your great writing. A cover letter template and builder can put you on the path to success.

You can craft an amazing cover letter in minutes using the resume.io toolset: no more writer’s block and only recruiter-approved designs and examples. Increase your chances of employment with the best online cover letter maker on the web.

Free professionally designed templates

Example of an Application Letter for Hotel & Restaurant Management

Applying for a job in hotel or restaurant management requires a personable nature, attention to detail and the ability to project confidence. The letter you draft in conjunction with your job application should demonstrate that you're articulate, knowledgeable and have the ability to be engaging with customers and staff.

Introduce Yourself

The opening of your letter should both introduce you and demonstrate your enthusiasm for the potential of working with the hotel or restaurant. You want to sound knowledgeable and genuine in your approach. Example:

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I'm delighted to submit my application for the role of manager of the Elegant Hotel Company. My family has been a patron of this wonderful establishment for more than 30 years, and I'm enamored at the prospect of building on the legacy and reputation of a business I have such fond personal memories of.

Outline Your Qualifications

While you should lead with and emphasize your specific experience in the hotel or restaurant management industries, other areas to focus on include customer service, employee and vendor relations and event planning. Example:

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In addition to the eight years I spent managing The Fine Dining restaurant in New York City, I also have substantial experience in catering and event planning, having worked my way through college for a major convention planning company. I pride myself on providing exceptional degrees of customer service, and I place high value on creating the best possible working relationships with my staffers.

If you have specific education, experience or training related to the industry, make note of that as well. This is especially important if the job description asks for specific skill sets.

Showcase Your Personality

Hotel and restaurant hospitality is all about creating a memorable experience for customers, so make sure your application letter showcases your personality. Example:

I'm a big believer in creating enjoyable experiences for every guest. It's my job to ensure every person not only has everything they want or need during their stay, I want them to feel catered to and appreciated. This attitude is something I try to weave through every element of my management role.

Conclude your letter by referencing any attachments, such as resume, letters of recommendation or even industry awards you won yourself or on behalf of previous employers. Finish with a call to action, such as requesting an interview or noting some other type of next step. Example:

Attached, please find my resume, a copy of the International Hotel Association Customer Service Excellence award I received in 2016 and three letters of recommendation from past employers. If you feel I'm a good fit for this position, I'd love the chance to meet in person and learn more about this exciting opportunity.

• Le Cordon Bleu Paris: Working as a Manager in a Hospitality Establishment
• Cornell University: Hotel School: 5 Essential Skills of Successful Hotel General Managers

Lisa McQuerrey has been a business writer since 1987. In 1994, she launched a full-service marketing and communications firm. McQuerrey's work has garnered awards from the U.S. Small Business Administration, the International Association of Business Communicators and the Associated Press. She is also the author of several nonfiction trade publications, and, in 2012, had her first young-adult novel published by Glass Page Books.

7 Restaurant Manager Cover Letter Examples

Introduction.

A well-crafted cover letter can be a powerful tool for restaurant managers looking to make a strong impression on potential employers. In today's competitive job market, where employers often receive a large number of applications for each position, a tailored and compelling cover letter can help your application stand out from the crowd. It provides an opportunity to showcase your skills, experience, and passion for the industry, while also demonstrating your attention to detail and professionalism.

As a restaurant manager, your cover letter should highlight your ability to effectively manage a team, ensure smooth operations, and deliver exceptional customer service. It should also convey your knowledge of the industry, your understanding of the specific challenges and opportunities that come with managing a restaurant, and your dedication to creating memorable dining experiences for customers.

In this article, we will provide you with a variety of cover letter examples for restaurant managers. Each example will focus on a different aspect of the role, allowing you to tailor your cover letter to the specific requirements of the position you are applying for. We will also highlight key takeaways from each example, as well as common mistakes to avoid. By following these examples and tips, you will be well-equipped to create a compelling cover letter that will help you land your dream job as a restaurant manager.

Example 1: Fine Dining Restaurant Manager Cover Letter

Key takeaways.

Samantha's cover letter effectively conveys her qualifications and passion for fine dining management, positioning her as an ideal candidate for the Restaurant Manager position at Le Jardin.

When applying for a fine dining restaurant manager role, it's crucial to showcase your experience in high-end establishments. This demonstrates your ability to handle the unique demands and expectations of discerning clientele.

She highlights a specific achievement - implementing a staff training program that resulted in a 20% increase in customer satisfaction scores. This showcases her leadership skills and ability to drive improvements in service quality.

Quantify your achievements whenever possible to provide tangible evidence of your impact. Numbers, such as increased customer satisfaction scores or revenue growth, effectively demonstrate your ability to deliver results.

Samantha expresses her strong interest in Le Jardin's commitment to culinary excellence and guest experience. This demonstrates her alignment with the company's values and her enthusiasm for contributing to its success.

Tailor your cover letter to highlight specific aspects of the company that resonate with you. This shows your genuine interest and commitment to the organization's mission and values.

Example 2: Fast Food Restaurant Manager Cover Letter

Michael's cover letter effectively highlights his experience and achievements in the fast food industry, positioning him as an ideal candidate for the Restaurant Manager position at McDonald's.

When applying for a managerial role in the fast food industry, it's important to showcase your experience in similar positions and highlight your ability to drive operational efficiency and deliver exceptional customer service.

He emphasizes his track record of success, such as implementing new training programs that increased employee productivity and implementing cost-saving measures that reduced food waste and increased profitability.

Quantify your achievements and highlight specific results to demonstrate your ability to deliver tangible business outcomes. This showcases your problem-solving skills and business acumen.

To further strengthen his application, Michael could have included specific examples of his leadership skills and how he has motivated and inspired teams to deliver exceptional customer service.

Highlight your ability to lead and manage teams, as well as your passion for the industry. This demonstrates your potential to drive success and create a positive work environment.

Example 3: Casual Dining Restaurant Manager Cover Letter

Emily's cover letter effectively highlights her relevant experience and achievements in the casual dining industry, positioning her as a strong candidate for the Restaurant Manager position at Chili's Grill & Bar.

When applying for a restaurant management position, it's crucial to emphasize your experience in the industry and your ability to provide exceptional guest experiences. This demonstrates your understanding of the unique challenges and requirements of the role.

She showcases her career progression, starting as a Server and working her way up to Assistant Manager and then Restaurant Manager. This demonstrates her dedication and commitment to the industry.

Highlight your career progression and growth in the industry to showcase your ability to take on increasing levels of responsibility and leadership. This demonstrates your long-term commitment and investment in the industry.

Emily's key accomplishment of implementing a staff training program that resulted in a 20% increase in customer satisfaction scores highlights her ability to improve operational performance and deliver exceptional customer service.

Focus on specific achievements that showcase your ability to drive results and improve customer satisfaction. This demonstrates your ability to implement effective strategies and make a positive impact on the overall guest experience.

Example 4: Bar Manager Cover Letter Example

William's cover letter effectively showcases his extensive experience and passion for mixology, making him an ideal candidate for the Bar Manager position at The Dead Rabbit.

When applying for a bar management position, it is crucial to demonstrate your deep knowledge of the industry and your ability to create exceptional drink experiences that align with the bar's brand.

He highlights his progression from bartender to Assistant Bar Manager to Bar Manager, emphasizing his growth and increasing responsibility within the industry.

Highlight your career progression and showcase your ability to take on leadership roles. This demonstrates your commitment to personal and professional growth, as well as your ability to handle the challenges and responsibilities of a managerial position.

William's mention of creating a signature cocktail menu at PDT showcases his creativity, attention to detail, and ability to create unique and memorable drink experiences.

Highlight specific achievements that demonstrate your expertise and value as a bar manager. This can include successful menu creation, implementation of operational strategies, or any other accomplishments that showcase your ability to drive growth and enhance the guest experience.

Overall, William's cover letter effectively demonstrates his qualifications and passion for the role of Bar Manager at The Dead Rabbit, leaving a strong impression on the hiring manager.

Tailor your cover letter to the specific bar or establishment you are applying to, showcasing your knowledge of their brand, menu, and overall vision. This shows your genuine interest in the position and your ability to contribute to the bar's success.

Example 5: Catering Manager Cover Letter

Elizabeth's cover letter effectively showcases her experience and skills in catering management, positioning her as a strong candidate for the Catering Manager position at CulinArt Group.

When applying for a catering manager role, it's crucial to highlight your experience in event coordination, team management, and delivering exceptional service. This demonstrates your ability to oversee all aspects of catering operations and deliver a memorable experience for clients.

Elizabeth emphasizes her experience in event coordination and highlights her organizational and time management skills, which are essential in successfully planning and executing events.

Emphasize your ability to handle multiple events simultaneously and ensure that every detail is meticulously attended to. This demonstrates your ability to deliver flawless events and meet client expectations.

She also mentions her experience in team management, showcasing her leadership abilities and the successful coordination of staff and resources.

Highlight your experience in managing and leading teams, as this is a crucial aspect of a catering manager role. Demonstrating your ability to effectively communicate, problem-solve, and oversee operations will make you an attractive candidate.

Elizabeth's cover letter could further enhance her application by specifically addressing her knowledge of CulinArt Group and how her skills align with the company's values and goals.

Research the company and tailor your cover letter to showcase how your experience and skills align with the specific needs of the organization. This demonstrates your enthusiasm for the role and your potential to contribute to the company's success.

Example 6: Coffee Shop Manager Cover Letter

Benjamin's cover letter effectively showcases his extensive experience in the coffee industry and highlights his ability to successfully manage coffee shops.

When applying for a coffee shop manager position, it is crucial to emphasize your relevant experience and expertise in the coffee industry. This demonstrates your understanding of the unique challenges and requirements of the role.

He emphasizes his experience as a Barista at Peet's Coffee, showcasing his passion for crafting exceptional coffee and providing excellent customer service.

Highlight your experience as a barista to illustrate your deep understanding of coffee brewing techniques, flavor profiles, and customer service. This shows your commitment to delivering high-quality products and memorable experiences for customers.

Benjamin also highlights his leadership and management skills as a Shift Supervisor at Dunkin' Donuts and as a Store Manager at Caribou Coffee. He specifically mentions implementing training programs and exceeding sales targets.

Showcase your leadership skills by highlighting specific achievements such as implementing training programs, exceeding sales targets, or improving operational efficiency. This demonstrates your ability to drive results and effectively manage teams, which is essential for a coffee shop manager role.

Overall, Benjamin's cover letter effectively positions him as a highly qualified candidate who can contribute to the continued success of Starbucks. However, he could further enhance his pitch by mentioning any additional certifications or specialized training he has completed in the coffee industry.

If you have any additional certifications or specialized training in the coffee industry, be sure to mention them in your cover letter. This demonstrates your commitment to professional development and further reinforces your qualifications for the role of a coffee shop manager.

Example 7: Food and Beverage Manager Cover Letter

Olivia's cover letter effectively highlights her relevant experience in the hospitality industry and showcases her ability to deliver exceptional service and drive revenue growth.

When applying for a Food and Beverage Manager position, it is crucial to emphasize your hands-on experience in the industry and your ability to provide outstanding guest experiences. This demonstrates your understanding of the unique challenges and requirements of the role.

She mentions her progression from a Server to an Assistant Food and Beverage Manager and eventually to a Food and Beverage Manager, which demonstrates her growth and leadership potential.

Highlighting your career progression within the industry can show your ability to take on increasing levels of responsibility and your dedication to personal and professional development.

Olivia highlights her achievement of implementing a new menu engineering strategy, resulting in a significant increase in profitability for the hotel's main restaurant. This showcases her analytical skills and her ability to drive business results.

Whenever possible, provide specific examples of your achievements that directly relate to the role you are applying for. This helps the hiring manager envision the impact you can make in their organization.

To further enhance her cover letter, Olivia could mention any specific certifications or training she has received in food and beverage management.

If you have any industry-specific certifications or training, be sure to mention them in your cover letter. This can help to differentiate you from other candidates and demonstrate your commitment to ongoing professional development.

Skills To Highlight

As a restaurant manager, your cover letter should highlight the unique skills that make you a strong candidate for the role. These key skills include:

Leadership : As a restaurant manager, you will be responsible for leading and supervising a team of employees. Highlight your experience in managing and motivating staff, as well as your ability to delegate tasks and make effective decisions. Showcase your leadership skills by providing examples of how you have successfully led teams in the past.

Customer Service : Customer satisfaction is crucial in the restaurant industry. Demonstrate your strong customer service skills by emphasizing your ability to provide exceptional service, handle customer complaints, and ensure a positive dining experience. Share any customer service training or certifications you have obtained to further strengthen your qualifications.

Staff Management : Managing a restaurant requires effectively managing and coordinating staff members. Highlight your ability to recruit, train, and schedule employees. Mention any experience you have in conducting performance evaluations and implementing employee development programs. Emphasize your ability to create a positive work environment and foster teamwork among your staff.

Menu Development : Showcase your creativity and culinary knowledge by discussing your experience in menu development. Highlight any successful menu items or specials you have created, and explain how you incorporate customer feedback and market trends into your menu planning. Highlight your ability to balance creativity with profitability and your understanding of cost control measures.

Financial Acumen : As a restaurant manager, you will be responsible for managing the financial aspects of the business. Highlight your ability to work within a budget, analyze financial reports, and make data-driven decisions to improve profitability. Mention any experience you have in inventory management, cost control, and implementing cost-saving measures.

Problem-Solving : Restaurants can often face challenges and unexpected situations. Highlight your ability to think critically and solve problems quickly and efficiently. Share examples of how you have resolved customer complaints, handled difficult situations, or implemented strategies to improve operations. Demonstrate your ability to remain calm under pressure and make sound decisions.

These key skills are essential for a successful career as a restaurant manager. By highlighting these skills in your cover letter, you can demonstrate your qualifications and stand out as a strong candidate for the position.

Common Mistakes To Avoid In Cover Letters

When crafting your cover letter for a restaurant manager position, it's important to avoid these common mistakes:

Using Generic Language : One of the biggest mistakes you can make is using generic language in your cover letter. Avoid cliches and empty statements that do not provide any specific information about your skills and qualifications. Instead, use concrete examples and specific language to showcase your achievements and abilities.

Failing to Showcase Specific Achievements : As a restaurant manager, you need to demonstrate your ability to achieve results and drive success. Don't just list your responsibilities; highlight specific achievements and outcomes that you have accomplished in your previous roles. This could include increasing sales, improving customer satisfaction, or implementing cost-saving measures. Quantify your achievements whenever possible to provide measurable evidence of your impact.

Not Highlighting How Your Expertise Can Contribute to the Success of the Establishment : Restaurant managers play a crucial role in the success of a restaurant. It's important to clearly communicate how your expertise and skills can contribute to the overall success of the establishment. Explain how your leadership, problem-solving, and customer service skills can help improve operations, drive revenue, and create a positive dining experience for customers.

Neglecting to Research the Company : Another common mistake is failing to research the company you are applying to. Employers want to see that you have taken the time to understand their restaurant, brand, and values. Incorporate specific information about the company into your cover letter to demonstrate your genuine interest and alignment with their goals.

Including Irrelevant Information : Keep your cover letter focused and concise. Avoid including irrelevant information that does not directly relate to the restaurant manager position. Stick to relevant qualifications, experiences, and achievements that highlight your suitability for the role.

By avoiding these common mistakes, you can create a strong and impactful cover letter that showcases your skills and qualifications as a restaurant manager.

A well-crafted cover letter is a crucial component of a successful job application in the field of restaurant management. The examples provided above demonstrate effective strategies and techniques that can be applied to create a strong cover letter for a restaurant manager position.

In Example 1, the candidate effectively highlights their relevant experience and skills, showcasing their ability to manage a team and deliver exceptional customer service. The key takeaways from this example include the importance of emphasizing specific accomplishments, such as increasing sales or improving customer satisfaction, and aligning these achievements with the needs of the prospective employer.

Example 2 showcases the candidate's passion for the restaurant industry and their ability to create a positive work environment. By discussing their experience in training and mentoring staff, the candidate demonstrates their leadership skills and commitment to fostering a cohesive team. The key takeaways from this example include the value of showcasing a genuine enthusiasm for the industry and highlighting the ability to motivate and inspire others.

In Example 3, the candidate focuses on their ability to manage multiple aspects of restaurant operations, including inventory management, cost control, and menu planning. The key takeaways from this example include the importance of highlighting specific technical skills and expertise that are relevant to the restaurant manager role, as well as demonstrating problem-solving abilities and the capacity to adapt to changing circumstances.

Overall, the key to a strong restaurant manager cover letter is to tailor it to the specific needs and requirements of the position and company. By showcasing relevant experience, skills, and achievements, and demonstrating a genuine passion for the industry, candidates can significantly enhance their chances of securing a rewarding restaurant management position. So take the time to craft a well-written cover letter that sets you apart from the competition and highlights your unique qualifications. Good luck with your job application!

13 Professional Restaurant Manager Cover Letter Examples for 2024

Your restaurant manager cover letter must immediately highlight your leadership skills. Demonstrate your ability to efficiently manage both staff and customer service with concrete examples. Show your understanding of financial management within restaurant operations. Provide evidence of your experience in boosting profitability and controlling costs, as these are crucial for successful restaurant management.

All cover letter examples in this guide

Entry-Level Restaurant Manager

Assistant Restaurant Manager

Fine Dining

Food And Beverage Manager

Food Service

Food Service Manager

Front Of House Manager

Restaurant General Manager

Shift Manager

Pizza Restaurant Manager

Restaurant Bar Manager

Cover letter guide.

Restaurant Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Restaurant Manager Cover Letter

Key Takeaways

By Experience

Crafting a restaurant manager cover letter can be a daunting task, especially when you're deep into the job hunt and realize it's a requirement, not an afterthought. You might be tempted to rehash your resume, but your cover letter should be a spotlight on your proudest professional moment, woven into a compelling narrative. Keep it concise and engage the reader with your unique story, steering clear of overused phrases. Remember, punchy and professional wins the page.

• Write a restaurant manager cover letter that helps you stand out (and get the job);
• Understand how to start and end your restaurant manager cover letter with the appropriate greeting;
• What to include in the body of your restaurant manager cover letter to put your best foot forward;
• Your most important achievements - how to present them as part of your restaurant manager cover letter.

And if you want to make your life even easier, simply drag and drop your restaurant manager resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

If the restaurant manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Restaurant Manager resume guide and example
• Food Server cover letter example
• Sous Chef cover letter example
• Cook cover letter example
• Food Service Manager cover letter example
• Hotel Bartender cover letter example
• Busser cover letter example
• Kitchen Manager cover letter example
• Cocktail Bartender cover letter example
• Prep Cook cover letter example
• Front of House Manager cover letter example

Restaurant Manager cover letter example

Amelia Miller

Charlotte, North Carolina

+1-(234)-555-1234

[email protected]

• Emphasize relevant experience that aligns with the company's values – The cover letter mentions a commitment to quality and sustainability, which matches the ethos of The Gourmet Kitchen, making the applicant's experience especially pertinent.
• Quantify achievements to demonstrate impact – Citing a specific 15% increase in average ticket size showcases the candidate's ability to make a concrete, positive impact on the business, which is persuasive to hiring managers.
• Align personal skills with operational needs – The applicant discusses a strategic approach to operations, tying personal capabilities directly to the requirements of the Kitchen Manager role, demonstrating foresight and alignment with managerial responsibilities.

The format of your restaurant manager cover letter: structure, fonts, margins, and more

Your restaurant manager cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.

Remember that you're writing your restaurant manager cover letter for recruiters - as the Applicant Tracker System won't scan this content.

Here are a few more tips and tricks to keep in mind when formatting your restaurant manager cover letter:

• Use the same font in your restaurant manager cover letter and resume . We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
• Each paragraph should have single spacing, which is already set up for you in our cover letter templates .
• Our cover letter builder follows industry standards for your restaurant manager cover letter formatting - with a one-inch margin, surrounding your content.
• Always export your restaurant manager cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.

The top sections on a restaurant manager cover letter

Header: Include your name, address, phone number, and email to make it easy for the recruiter to contact you, as well as the date and the employer's details to personalize the cover letter for the specific restaurant and manager.

Greeting: Use a professional salutation that addresses the hiring manager by name if possible; this shows you've done research on the restaurant and adds a personal touch.

Introduction: State your interest in the restaurant manager position and briefly mention your most relevant experience or a unique trait that makes you an exceptional candidate, capturing the recruiter's attention and encouraging them to read on.

Professional Experience and Skills: Detail your relevant past management experience, specific accomplishments in the hospitality industry, and skills in staff oversight, inventory management, and customer service, which are crucial for a restaurant manager role.

Closing and Call to Action: End the cover letter by expressing your enthusiasm for the opportunity to contribute to the success of their restaurant, and proactively suggest a meeting or interview to discuss your qualifications further.

Key qualities recruiters search for in a candidate’s cover letter

• Proven leadership and team management skills: Essential for overseeing restaurant staff and maintaining a positive work environment.
• Experience in hospitality and customer service: Critical for ensuring guest satisfaction and handling customer-related issues professionally.
• Budgeting and cost management expertise: Important for controlling expenses, optimizing profitability, and effective resource allocation.
• Deep understanding of health and safety regulations: Vital for maintaining compliance and ensuring a safe dining experience for customers.
• Strong communication and interpersonal abilities: Necessary for effectively coordinating with staff, vendors, and upper management.
• Flexibility and problem-solving aptitude: Required to adapt to the fast-paced nature of the restaurant industry and address unexpected challenges swiftly.

How to address hiring managers in your restaurant manager cover letter greeting

Goodbye, "Dear Sir/Madam" or "To whom it may concern!"

The salutation of your restaurant manager cover letter is how you kick off your professional communication with the hiring managers.

And you want it to start off a bit more personalized and tailored, to catch the recruiters' attention.

Take the time to find out who's recruiting for the role (via LinkedIn or the company page).

If you have previously chatted or emailed the hiring managers, address them on a first or last name basis.

The alternative is a "Dear HR team" or "Dear Hiring Manger", but remember that a "Dear Ms. Simmons" or "Dear Simon," could get you farther ahead than an impersonal greeting.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Restaurant Name] Team,
• Dear [Hiring Manager's Name],
• Dear [Title of the Hiring Authority] [Last Name],
• Dear Members of the [Department or Committee Name],
• Dear [Department] Department,

How to start your restaurant manager cover letter introduction

The opening paragraph of your restaurant manager cover letter can seem like a real enigma.

Where do you start writing ?

In your restaurant manager cover letter introduction, focus on yourself by stating what:

• gets you motivated and excited about the role;
• you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

What comes next: your restaurant manager cover letter middle paragraphs

In the next three to six paragraphs (or the body of your restaurant manager cover letter) you have to prove your unique value .

Most candidates tend to mess up at this stage. They tend to just copy-paste information from their resume.

That's one big no-no.

Remember that when writing your restaurant manager cover letter, it has to be personalized. And, your ultimate aim is to catch the recruiter's eye.

So, look back on key job requirements and write down a list that includes the ones you cover.

Next, select just one key achievement from your professional (or personal) history that meets those advert keywords.

Narrate a story around how you've grown your skill set and knowledge. Also, aim to show the unique understanding or soft skills you bring about, thanks to your past success.

Two ideas on how to end the final paragraph of your restaurant manager cover letter

Closing your restaurant manager cover letter , you want to leave a memorable impression on recruiters, that you're a responsible professional.

End your cover letter with how you envision your growth, as part of the company. Make realistic promises on what you plan to achieve, potentially, in the next six months to a year.

Before your signature, you could also signal hiring managers that you're available for the next steps. Or, a follow-up call, during which you could further clarify your experience or professional value.

No experience restaurant manager cover letter: making the most out of your profile

Candidates who happen to have no professional experience use their restaurant manager cover letter to stand out.

Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.

Once again, the best practice to do so would be to select an accomplishment - from your whole career history.

Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?

Be precise and concise about your dreams, and align them with the company vision.

Key takeaways

Winning at your job application game starts with a clear and concise restaurant manager cover letter that:

• Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the restaurant manager resume;
• Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
• Includes an introduction that helps you stand out and show what value you'd bring to the company;
• Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
• Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.

Restaurant Manager cover letter examples

Explore additional restaurant manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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How to Write a Restaurant Description: Creating an About Page that Sells

Learn how to easily create a restaurant description that's engaging and attracts customers.

Key takeaways

• Your restaurant description is your elevator pitch—it needs to quickly highlight what makes your restaurant stand out, including your cuisine, atmosphere, location and dining experience.
• A well-crafted description helps customers understand exactly what to expect from your restaurant, making it easier for them to choose to order from you. 
• You’ll need to tailor your description to different platforms, whether it’s your website, Yelp or a third-party delivery app.

Creating a restaurant description is like crafting your elevator pitch. It’s your moment to show quickly how your food and brand stand out.

You’ve only got seconds to grab attention on your website, delivery apps, or your Google Business Profile. Clear communication connects your menu with the right customers with no confusion. 

And once you perfect your description, it’s much easier to write longer pages like your “About” page.

A good description highlights the food you serve, the atmosphere, the location, and the dining experience. These are simple things to list, but they can be hard to describe—especially in a way that appeals to guests.

If you need help crafting your own restaurant description, I’ve got you covered. I’ll guide you through simple ways to create a description that draws more customers in.

Before we start, let's go over some important words to know. These terms are all related, but each one means something a little different.

What should be in a restaurant description? 

At Owner.com, we’ve seen firsthand that a strong restaurant description helps you write better copy. And that helps boost conversions. What you include in your description on your homepage and Google Business Profile will depend on your unique restaurant. 

Of course, the details might vary depending on where you’re sharing it—like social media, where you’ll need to keep it shorter—but certain key elements consistently make an impact.

Here are the essential elements I’ve found most effective in drawing in customers:

• Cuisine: Highlight your signature dishes and what makes your food stand out. This is your chance to showcase your unique offerings and tempt people to visit.
• Atmosphere: Describe your vibe and ambiance. Are you cozy and intimate or lively and casual? Customers want to know what kind of experience to expect.
• Location: Make it easy for people to find you. This is crucial! An incorrect address or outdated hours of operation will drive customers away faster than anything else.
• Dining experience: Set clear expectations for the kind of service and overall experience customers will have. Whether you offer upscale dining or a laid-back feel, this gives them a sense of what’s in store.
• Your background: Share your story—what makes you unique. While this is often better suited for your “About Page,” a brief mention here can still give customers a connection to your brand and why you’re different.

By including these elements, you can create a description that captures attention and helps convert that interest into actual visits.

Steps to create your description 

Your restaurant description isn’t something you write once and forget about—it’s important to keep it updated as your business evolves and is something that the best restaurant websites feature. A well-crafted, up-to-date description is key to attracting new customers and converting their interest into visits.

Below are the steps I recommend to help you create a powerful description that showcases what makes your restaurant special and draws people in:

1. Create a clear picture of your ideal customer

First, you’ll want to decide who your ideal customers are—those who would most likely be regulars at your restaurant. You can help sort this out by taking a look at these different factors: 

• Demographics: Age, income, family size, occupation
• Psychographics: Lifestyle, values, interests, preferences
• Behavior: Dining habits, occasions, food preferences

The owners over at Talkin’ Tacos do this perfectly and center themselves well in Miami’s vibrant scene. Surrounded by young, energetic crowds, they’ve nailed the vibe with their bold colors, cool artwork and trendy tacos.

Example: Let’s say you’re an Italian restaurant called Bella Cucina. You observe that the customers who most often visit you are families, with adults who are primarily 30 to 50 years old. They are middle to upper-class and are busy and family-focused, so they value time together and love kid-friendly options. They also want good value for money and dine regularly.

Now, I’ll show how you can apply these observations to find your menu-market fit. 

2. Identify your menu-market fit 

After you get a good sense of who your ideal customer is, you’ll then want to take a step further by identifying your menu-market fit—what makes you unique and stand out from other restaurants on the block. These unique factors could be things like: 

• Special, larger or premium dishes 
• Better prices and deals 
• Offering online ordering in addition to in-person dining 

Example: Let’s continue with the Bella Cucina example. Based on your observations, your ideal customers are families who value convenience and quality time together. To highlight your menu-market fit in your restaurant description, you could showcase your focus on offering affordable, family-sized pasta dishes or pizza specials that are perfect for sharing. 

You would also want to highlight that you offer online ordering and delivery options, making it convenient for busy families to enjoy your food at home. 

I explain this more in my post about creating a restaurant marketing plan , but here’s the gist: By understanding your menu market fit, you can create a compelling description that resonates with your customers.

3. Write the core version of your restaurant description 

Now that you have a clear picture of your ideal customer and have identified your menu-market fit, it's time to craft the core version of your restaurant description. Here, you’ll also want to incorporate keywords related to your restaurant that customers are going to type into Google. Having these keywords on places like your website really helps with SEO and gets your site ranking higher in search results. 

I like to recommend specific keywords like “best [CUISINE/MENU ITEM] in [CITY].” 

Pro tip: I love using Google Keyword Planner to help me figure out which keywords related to a restaurant customers are searching for—and it’s free! 

So, with that in mind, I’ve created an example of how everything comes together from the example we’ve been using:

Best Italian food in San Diego:

Authentic and Family-Owned Italian Cuisine

This is essentially a quick sentence that can act as a slogan for your homepage. See how our friends at Arubaya Fried Chicken do this too in a catchy way—notice how they also include an “order online” button right underneath to drive more customers to order: 

When it comes to writing restaurant descriptions, I’ve found that less is often more. Here are some of my pro tips if you want to make sure your restaurant description is as strong as possible:

• Keep it clear and concise so your message shines through. 
• Avoid jargon and overly fancy words—just focus on what makes your restaurant special.
• Highlight the atmosphere, the kind of dining experience you offer and what sets you apart. 

By keeping your restaurant description to the point and simple, you'll catch people's attention and make it easy for them to want to choose you as the spot they order from. 

4. Add assets and visuals to complement your copy 

Once you’ve nailed your restaurant description, the next step is to bring it to life with visuals. I always recommend including high-quality photos and videos that show off your mouth-watering dishes, inviting atmosphere and friendly staff. These assets help potential customers get a true feel for what your restaurant is all about.

Make sure your photos capture the essence of your food—from close-ups of your signature dishes to group shots of families enjoying meals together. 

Why Not Pizza does a great job of showcasing tasty-looking photos of their popular menu items alongside their description.

Including video content can also be a great way to give a virtual tour of your space or showcase your team in action, making your restaurant feel familiar before they even step inside. 

You can add images to your restaurant description that live on the About page on your website, your Google Business Profile and your Yelp page. 

Pro tip: Your restaurant description itself will vary depending on the channel you add it to. In the next section, I’ll show you how to modify your description to fit on different platforms.  

Fit your description to your most important channels  

Now that you’ve got your restaurant description, where should you put it? The simple answer is the more places, the better. 

But I’m here to help you tailor that description to fit the key platforms that are most important to you and where you see most of your customers coming from. This could be your About Page, Google Business Profile, Yelp, third-party apps, or your website. 

Each of these channels requires a slightly different approach, so let’s dive into how to customize your description to suit them perfectly, starting with your About page.

About page 

Your website’s About page is where you can tell your full story—it’s the more built-out version of the core restaurant description we wrote above.

Here, you have more space to expand on your history, mission and what makes your restaurant special—it’s your chance to really connect with customers on a more personal level. Let’s break it down. Your About page could include elements like your: 

• Restaurant's history and mission: Tell customers what inspired you to open your restaurant and what sets you apart. This could be things like showcasing causes you support or if you’re sustainable and eco-friendly. 
• Team: Introduce your staff and their expertise to build trust and credibility.
• Your values: Emphasize sustainability, community involvement or other core values to resonate with your target audience.
• Imagery: Adding images of your food is a no-brainer, but if you talk about your restaurant’s history, consider adding a blast from the past and feature the founders, or a photo of an old, original location. 
• Call to action (CTA): I would also recommend you encourage visitors to explore your menu, make a reservation or sign up for your email list on your About page. You can do this in the form of buttons on the page. Owner.com’s website builder has all of these CTAs integrated, so you don’t even have to think about adding these yourself.

For example, Bella Cucina could have an About page that looks a little like this: 

At Bella Cucina, we create a warm, family-friendly dining experience that brings people together over hearty Italian meals. Located in the heart of San Diego, we’re the go-to spot for families who want to enjoy time together without sacrificing quality or value.

Our menu features affordable, family-sized pasta dishes, hand-tossed pizzas, and Italian classics that everyone—from toddlers to grandparents—will love. We also offer convenient online ordering, delivery, and curbside pickup for busy nights. Whether dining in or taking a little taste of Italy home, we believe family time should always be delicious.

[Add online order button]

Google Business Profile 

Your Google Business Profile (GBP) is your restaurant's online storefront. A well-crafted description can entice potential customers and boost your local search rankings .

You want to keep it short and sweet here, highlighting the most important details—your cuisine, vibe and location. This is about getting potential customers the essential info they need to make a quick decision.

And, you’ll want to use those relevant keywords like your cuisine type, location and unique selling points to boost your visibility in local search results. 

In this example below, they use a quick sentence highlighting what their restaurant is all about—and they use keywords like “sandwiches” and “craft beer” to help show up in customers' search results for that type of food in Pacific Beach. 

Yelp “from this business”

Yelp for Business is such an important platform for reaching new customers, and adding a great description really helps you stand out. Here’s how I recommend doing it and some tips to make it effective:

When you log in to Yelp for Business, head over to the "Business Information" section. You’ll see a spot labeled “From the Business”—this is where you’ll add your description. This is your chance to share your story and highlight what makes your restaurant special.

This is often the first thing people see when looking at a Yelp page, so here are some elements I recommend including: 

• Cuisine: Talk about your most popular or unique dishes.
• Atmosphere: Let people know what kind of experience they can expect when they visit.
• Specialties: Mention any signature dishes or unique offerings, like your family-sized meals or seasonal specials.

Here’s an example of a Yelp description that would be well-suited for Bella Cucina: 

At Bella Cucina, we’re all about bringing families together over delicious Italian meals in a cozy, welcoming atmosphere. Located in the heart of San Diego, we’ve become the go-to spot for families looking to enjoy time together without sacrificing quality or value.

Our menu features affordable, family-sized pasta dishes, hand-tossed pizzas, and Italian classics that everyone—from toddlers to grandparents—will love. Whether you’re dining in with us or grabbing a meal to go with our easy online ordering and delivery options, we believe that family time should always be delicious.

Come experience the warmth of Bella Cucina—where every meal feels like home.

Third-party delivery apps 

When it comes to third-party delivery apps , you might not have room for an extensive restaurant description like on your website or About Page. However, you can still make an impact by adding descriptions to your specific menu items. Here are some tips to take full advantage of this space:

• Highlight specific ingredients: Be sure to mention any unique or high-quality ingredients that set your dishes apart. For example, instead of just "Margherita Pizza," describe it as “Wood-fired pizza topped with fresh, locally sourced mozzarella, vine-ripened tomatoes and fresh basil leaves.”
• Get as descriptive as possible: Use vivid, sensory words to create a mouthwatering image for customers. Instead of saying “Spaghetti with meatballs,” try “Handmade spaghetti topped with tender, slow-cooked meatballs, all covered in our rich, house-made marinara sauce.”
• Add serving sizes if applicable: This tells customers exactly what to expect and can be particularly helpful for families or larger groups. For example, “Family-sized lasagna—serves 4-6.” 

By optimizing your menu descriptions, you’ll not only capture attention but also help customers make confident choices that lead to higher satisfaction—and more orders.

Social media 

Think punchy and engaging. This is where you can have fun with your description, using a more casual tone to connect with your audience. Keep it brief, but showcase your vibe and food in a way that catches attention fast. You can also get creative with emojis: 

🍝 Discover Bella Cucina! 🍕

Craving delicious, handmade Italian food with a family-friendly vibe? Come join us in the heart of San Diego’s Little Italy. 🇮🇹❤️

From our hand-tossed pizzas to family-sized pasta dishes, we’ve got something for everyone.

📍 [Address]

🔗 Order Online: [Website link]

📞 Call to order: [Phone Number]

Examples of strong restaurant descriptions 

If you need some more inspiration as you’re creating your restaurant description, look no further! Here are some examples of my favorites that are featured and why they work:

1. Metro Pizza lets their history shine 

I love Metro Pizza’s about page because their description roots the brand in a deep sense of history and tradition, starting with the origin of pizza in America and connecting it to their family’s journey. 

The description highlights the values of family, craftsmanship and community, giving readers a personal connection to the brand. It also creates a nostalgic atmosphere by tying the pizza experience to universal memories of family gatherings and local pizzerias. 

Why it works: ​​It ties the brand’s history to the broader story of pizza in America while making the experience feel personal and community-focused.

2. Chipotle highlights the quality of ingredients 

What I love about Chipotle’s homepage is the video playing in the background. It instantly grabs your attention by showing fresh, hand-prepped ingredients in action. This, paired with their description, really drives home how much they care about quality and transparency. You can see exactly what sets them apart: delicious, responsibly sourced food made right in front of you. It’s a great way to connect the visuals with the message.

Why it works: Chipotle's use of video with their description makes their commitment to fresh, responsibly sourced ingredients feel real and immediate, creating a strong connection between the brand and customers who care about quality and transparency.

3. Salt & Straw Ice Cream showcases their values 

Salt & Straw has nailed it with their storytelling approach on their About page. It's all about connecting with people on a personal level and sharing a genuine passion.

It starts with a mission statement, then leads into a personal and relatable narrative, explaining the founders' journey and how their vision for a neighborhood gathering place came to life through ice cream. By sharing their story, they make the brand feel human and authentic.

They also do a fantastic job of showing their values, from sourcing local ingredients to supporting community causes. This makes you feel like you're part of something bigger than just enjoying ice cream—you're supporting artisans, sustainability and important social causes.

Why it works: The page blends personal storytelling, brand values and a playful tone to create an emotional connection with the reader, making the brand feel both authentic and inviting. 

4. Sushi Me Rollin’ shows their passion 

What I love about Sushi Me Rollin's description is how fun and true to the brand it feels. They keep it casual with clever phrases like "we're not your average sushi joint," making them approachable and unique.

Plus, they really emphasize fresh ingredients and put a personal touch on everything they do. They also highlight that they were voted by sushi in their neighborhood. You can feel their passion for sushi, and it all comes across as genuine and inviting.

Why it works: The casual, fun tone makes Sushi Me Rollin feel approachable and authentic, helping customers instantly connect with their laid-back yet passionate vibe.

5. Shake Shack shares their journey

Shake Shack does a great job of sharing their journey from a single hot dog cart in New York to an internationally known brand. They emphasize their commitment to high-quality ingredients and community while also reflecting their fun, casual vibe. Their story feels approachable and authentic, appealing to customers who value both quality and a good time.

It feels genuine and makes you want to be part of their crew. Plus, their fun, laid-back vibe is contagious. It's clear they care about more than just burgers—they want to create a good time for everyone.

Why it works: Shake Shack inspires customers with a story of humble beginnings and shares how they give back to the community.

6. Sweetgreen emphasizes sustainability 

Sweetgreen's restaurant description focuses on their mission of connecting people with real food. They emphasize their values, such as sustainability, sourcing locally and supporting healthy lifestyles. Their focus on transparency, with stories about their farmers and suppliers, helps customers feel connected to the brand and its ethical choices.

Why it works: Sweetgreen’s focus on sustainability and transparency really connects with people who care about making ethical food choices. It helps build trust and creates a stronger, more personal connection with the brand.

Impress customers with your restaurant description  

Wowing customers with your restaurant description starts with crafting a clear, compelling story that captures your unique essence. By following my recommended tips, you’ll create a description that doesn’t just attract visitors but turns them into loyal patrons who keep coming back. 

If you want to level up your online presence, let’s partner up. Owner.com's AI-powered website builder can help you create a professional-looking site that drives more direct online orders customers. If that sounds good, schedule a free demo to talk with our team. 

About the author

Co-founder, CEO of Owner

Adam is passionate about empowering entrepreneurs, particularly in the restaurant industry. He believes that small business owners are heroes in their communities and is dedicated to supporting them achieve their goals.

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