Top 50 Popular and Unique Food Business Ideas in the Philippines

Top 50 Popular and Unique Food Business Ideas in the Philippines

Philippines cuisine is known for its vibrant food culture and culinary treats, from traditional Filipino adobo and sinigang dishes to more modern fusion cuisine options. Boasting an expanding economy and population of food enthusiasts and its food industry provides many opportunities for entrepreneurs.

This article presents a comprehensive list of the 50 most popular food business ideas in the Philippines. From restaurant concepts and street food ventures to bakery/pastry creations and online food businesses, we explore various possibilities tailored to satisfy palates and preferences.

Each food business idea provides an exciting opportunity to serve the dynamic Filipino market. We will explore promising concepts, industry trends, and emerging opportunities – providing valuable insight and inspiration for aspiring entrepreneurs.

Whether you are seeking to open a traditional brick-and-mortar restaurant, establish a food delivery service, or enter the online food market, this article is your essential guide in exploring this exciting aspect of the Philippine business.

Join us as we explore 50 of the most successful food business ideas for Filipinos and take the steps necessary to turn your culinary passion into a fruitful endeavor here in the Philippines.

Table of Contents

Top 50 food business ideas in the philippines, 1. food truck or food cart business.

A food truck or cart business has quickly become one of the Philippines’ top choices due to its adaptability and cost-efficiency. You can reach various locations quickly while catering to different customers; thanks to our vibrant street food culture, people enjoy taking quick bites from food trucks and carts. Moreover, creating unique meals or serving popular street food also makes this business appealing to entrepreneurs and customers looking for delicious yet affordable food on the go!

2. Restaurant or Cafe

The Philippines restaurant or cafe industry is flourishing due to the Filipinos’ love of dining out and socializing, providing ample business opportunities. By opening your restaurant or cafe, you can tap into this market by providing various food and beverage choices designed to meet various preferences and palates. With an attractive concept, quality cuisine, and top service, your establishment can create an inviting space where customers can unwind, socialize and savor great meals together. Furthermore, with so much diversity in culinary offerings across the Philippines, opening a restaurant gives you the perfect platform to showcase unique cuisines and innovative dishes or provide familiar comfort food beloved by many Filipinos.

3. Bakery and Pastry Shop

Filipinos love baked goods, pastries, and desserts, making opening a bakery and pastry shop profitable. From traditional Filipino bread like “pan de sal” to artisanal pastries or customized cakes, there’s a relentless demand for delicious baked treats; offering an extensive range of baked treats can attract customers looking for daily bread deliveries, special event cakes, or indulgent desserts – and the bakery and pastry business allows you to showcase your culinary creativity while capitalizing on Filipinos’ craving for sweets while creating loyal customer relations.

4. Online Food Delivery Service

Online food delivery platforms have revolutionized how Filipinos order and enjoy meals in the Philippines. Thanks to technology’s increasing reliance and convenience, operating an online food delivery service can be an extremely profitable business. By partnering with local restaurants or creating your menu items, an online food delivery service allows customers to meet their cravings with meals delivered right to their doorsteps – perfect for busy individuals, office workers, or those preferring dining at home! With efficient logistics and user-friendly platforms, you can tap into a growing market that provides opportunities that reach different customer bases than ever before!

5. Catering Service

Catering services have flourished in the Philippines due to its live events, celebration culture, and Filipinos’ passion for gathering and feasting. Starting a catering business could be rewarding and profitable; from weddings and birthday parties to corporate gatherings and social gatherings, there is a constant demand for professional caterers. By offering various menu items with premium food quality at exceptional service levels, you could become the go-to caterer for special events.

6. Dessert or Ice Cream Shop

Filipinos love sweet treats, making dessert shops or ice cream parlors an increasingly popular trend in their area. Offering delicious cakes, pastries, specialty ice creams, or unique sweet treats can draw customers seeking indulgent delights to your place. With creative flavors, eye-catching presentations, and a cozy ambiance, you can create an oasis that draws customers locally and tourists alike – capitalize on seasonal or trending dessert offerings to keep customers returning for more indulgent delights!

7. Specialty Food Products

As consumers become more adventurous and selective with their palates, specialty food product sales in the Philippines are on an uptick. Consumers increasingly desire gourmet chocolates, jams and spreads, organic sauces, or unique snacks; all these niche products can find their place within this expanding industry. With quality flavors, premium ingredients, and attractive packaging explicitly tailored to target consumers looking for unique and high-value items, proper branding and marketing can ensure specialty food products gain loyal followers while creating a stable presence within this highly competitive marketplace.

8. Coffee Shop or Tea House

Filipinos love their coffee and tea, which makes opening a coffee shop or tea house an attractive business idea. By creating a cozy environment with quality beverages and offering various choices such as specialty coffees, teas, and complimentary snacks to meet customers’ varied preferences, creating the right ambiance, friendly service, and distinctive offerings, you could succeed in the vibrant Philippines coffee and tea culture.

9. Healthy Food Business

With a growing interest in health and wellness, starting a healthy food business represents an excellent opportunity in the Philippines. Health-minded customers will appreciate this service. By offering healthy and balanced meal options crafted with organic ingredients catering to specific dietary and lifestyle requirements, whether through salad bars, plant-based restaurants, or meal prep services, encouraging customers to lead a healthier lifestyle can attract niche markets that contribute positively to the overall well-being of customers.

10. Food Manufacturing or Processing Business

With so much agricultural wealth available here, the food manufacturing or processing business is attractive in the Philippines by using local produce and traditional recipes to craft value-added food products that cater to local and global markets. From dried fruit, preserved goods, jams, sauces, or condiments, starting a food manufacturing or processing business is tapping into all those resources while meeting customer demand for high-quality locally made foodstuffs.

11. Franchise Opportunities

Franchising offers an easy and effective way to establish a new business with an established brand and support system. The Philippines boasts an abundant franchise industry, featuring many fast food chains and specialty restaurants that use franchising to enter their respective markets with established brand names and proven business models that enable entrepreneurs to enter confidently into any given market with recognized brands and established business models. If executed effectively concerning location, operations efficiency, marketing efforts, and growth plans, a franchise business could offer stable income streams with long-term growth potential!

12. Street Food Business

Filipino culture values street food as an essential component of everyday life, making it a necessary element of the food industry. Establishing a street food stall provides affordable yet tasty options to the masses – fish balls, isaw (grilled chicken intestines), or kwek-kwek (deep-fried quail eggs), among many others – all making for delicious dining experiences for consumers in your local community.

13. Farm-to-Table Concept

With consumers’ growing appreciation of environmentally friendly, locally-grown ingredients, the farm-to-table concept has quickly gained prominence in the Philippines. By creating partnerships with local farmers and offering fresh, organic, locally produced produce as a dining experience that highlights origins while supporting agriculture locally, farm-to-table restaurants or food businesses appeal to environmentally conscious customers looking for healthier and ethically produced options.

14. Ethnic Cuisine Restaurant

The Philippines is a culturally rich nation with an incredible culinary history. Launching an ethnic cuisine restaurant allows you to highlight these diverse traditions by offering authentic and flavorful dishes from different cultures – whether Filipino regional cuisines, Asian fusion cuisine, Mediterranean, or Latin American. Furthermore, by creating an immersive dining experience through traditional decor, music, and warm hospitality, customers will experience various cultural and culinary traditions under one roof!

15. Food Tour or Food Adventure Business

With such an incredible food culture and passion for culinary exploration in the Philippines, organizing food tours or adventures is an exciting and lucrative business opportunity. By curating tours highlighting local food hotspots, hidden gems, and popular destinations, you can attract tourists and locals looking to experience our vibrant food scene through informative guides, exclusive tastings, and immersive experiences that give an unforgettable journey through its different flavors.

16. Snack or Finger Food Business

Snacks and finger foods are increasingly popular for quick bites and casual gatherings, making a snack or finger food business an attractive way to satisfy people’s cravings for convenient and tasty bites. From delicious snacks like potato chips and flavored popcorn to gourmet sliders or loaded fries – offering delicious portable options is sure to please customers looking for a quick snack. With innovative flavors, eye-catching packaging, and strategic marketing, you can establish a presence in the snack market and capitalize on impulse buying opportunities.

17. Juice Bar or Smoothie Shop

Demand for fresh juices and smoothies containing nutrients has skyrocketed as more people adopt healthier lifestyles. Opening a juice bar or smoothie shop allows you to provide customers with refreshing yet nutritious beverages using fresh fruits, vegetables, and superfoods – providing convenient yet flavorful ways to nourish the body! Furthermore, custom creation options enable customers to personalize their beverages according to their preferences.

18. Food Subscription Service

With our increasingly busy lives, having meals delivered straight to our door has become more appealing than ever. A food subscription service allows customers to receive regular deliveries of meal kits, gourmet ingredients, or specialty food items on a subscription-based model – creating loyal customer bases who enjoy unique culinary experiences! By capitalizing on this trending business idea, you can develop loyal customers who appreciate having delicious options without compromising their taste and variety. This compelling business idea capitalizes on high-quality, convenient solutions without sacrificing taste or variety.

19. Gourmet Food Truck

Food trucks have revolutionized the dining landscape, and gourmet food trucks take this concept one step further by providing high-end cuisine on wheels. Combining the mobility and flexibility of a food truck with elevated cuisine allows you to bring unique and gourmet dishes directly to customers at various events or festivals. In addition, by emphasizing high-quality ingredients in menu items with visually appealing presentations and creating visually stimulating menu items, you will attract food enthusiasts looking for a culinary adventure on the go!

20. Food Blogging or Vlogging

In today’s digital era, food blogging or vlogging has become an increasingly popular way for food enthusiasts and professionals to share culinary experiences and expertise. Creating engaging content through writing, photography, or video allows you to build a platform where recipes, restaurant reviews, cooking tips, and more can be shared online. In addition, with partnerships between brands and fellow foodies, you can monetize your blog or vlog through advertisements, sponsored content, or even creating your line of food products – turning your passion for food into a profitable venture while building an online community of like-minded individuals online.

21. Pop-up Restaurant or Food Stall

Pop-up restaurants provide an exciting dining experience at unexpected venues or events. Focused on creating buzz and excitement, pop-up restaurants allow you to serve exclusive menus, thematic cuisines, experimental dishes or set menus at these pop-up establishments to gauge market response to culinary creations, build a customer base of food enthusiasts who remember these experiences, test feasibility of permanent restaurant operations in future as well as measure market response via social media and event collaborations that create lasting dining memories and leave lasting impressions with customers or attendees alike!

22. Food Delivery App

Creating a food delivery app is an attractive business idea as people continue to use smartphones to order food online. By designing an intuitive, user-friendly platform connecting customers with local restaurants and food establishments, creating an app could meet people’s busy lifestyles by streamlining food ordering on mobile devices and optimizing the delivery process while earning revenue through commissions or fees.

23. Ethnic Food Products

The Philippines is a melting pot of diverse cultures and cuisines, providing an opportunity to produce and market authentic ethnic food products. From homemade sauces, spices, condiments, or traditional snacks, producing and packaging authentic ethnic products can cater locally and globally to meet consumer demand for unique culinary experiences. Furthermore, by celebrating various cultural cuisines’ distinctive flavors and culinary traditions, you can tap into niche markets while appealing to individuals searching for culturally rich experiences with food.

24. Nutritional Supplements Business

As more people focus on their health and well-being, nutritional supplement demand continues to rise. Establishing a business that provides high-quality, scientifically formulated dietary supplements allows you to meet this growing need by catering to health-conscious consumers seeking additional vitamins, minerals, or herbal extracts. In addition, by working closely with health professionals on research studies and complying with regulatory compliance measures, your firm can gain a reputation for offering reliable and effective nutritional supplements.

25. Popcorn or Snack Bar

People of all ages enjoy popcorn and snacks as delicious treats, making a popcorn or snack bar an attractive business that provides tasty yet unique snack offerings to satisfy customers’ cravings. Offering creative flavors, gourmet toppings, and attractive packaging will create an inviting snack destination for moviegoers, event attendees, or online customers – as long as quality ingredients and creative recipes differentiate it from conventional options and become go-to spots for delicious and unique snacks!

26. Organic Food Store

Organic food has become more widely appreciated as health, and environmental sustainability becomes more prominent. Establishing an organic food store provides consumers with access to an assortment of organic produce, groceries, and pantry essentials from local organic farmers or suppliers; in doing so, you can promote more eco-friendly eating choices while simultaneously supporting local agriculture while building customer loyalty that recognizes organic farming as part of a more eco-friendly model.

27. Food Truck Park or Food Hall

A food truck park or food hall combines culinary offerings in one convenient place by leasing space and offering infrastructure such as seating areas, utilities, and communal facilities to attract food truck owners or individual vendors who set up shop there. Customers can experience different cuisines while enjoying social interaction within this concept – curating menu options and organizing events or entertainment can create an experience tailored to food enthusiasts that fosters a sense of community spirit.

28. Vegan or Plant-Based Food Business

With more people adopting veganism and plant-based diets, entrepreneurs have an outstanding opportunity to capitalize on this growing market by opening businesses that cater to this lifestyle. By offering delicious and innovative vegan or plant-based options, you can attract health-conscious individuals, ethical consumers, and those with dietary restrictions – such as restaurants, meal delivery services, and bakeries dedicated to plant-based cuisine. It allows them to contribute towards creating more sustainable dining options while satisfying the demand for cruelty-free dining choices.

29. Artisanal Food Products

Artisanal food products capture the craftsmanship, quality, and attention to detail that appeal to discriminating consumers. By producing and marketing these artisanal items like handcrafted chocolates, gourmet cheeses, small-batch jams, or artisanal bread, you can reach people who appreciate unique flavors and the story behind their food. In addition, by emphasizing traditional production methods with locally sourced ingredients in distinctive packaging, you can build a niche market of authentic products valued for their superior flavor and exceptional authenticity.

30. Food Packaging and Delivery Solutions

With the expansion of the food industry comes an increased need for efficient and sustainable packaging and delivery solutions. By providing eco-friendly containers, customizable labels, or bulk packaging options as part of specialized packaging services, you can help food businesses improve product presentation and distribution while meeting specific industry delivery needs efficiently and timely; this business idea capitalizes on demand for professional packaging solutions and ultimately support food industry expansion.

31. Mobile Kitchen or Food Catering Service

A mobile kitchen or food catering service provides the convenience of serving delicious meals directly at events, parties, and gatherings. By equipping a food truck or mobile kitchen with all of the necessary facilities and supplies for cooking and serving food directly on location – whether that means weddings, corporate functions, or outdoor festivals – using this business idea allows you to meet the demand for on-site catering – serving freshly prepared food that accommodates specific dietary preferences in a customized dining experience for various events such as weddings. Show off your culinary skills while creating genuinely unforgettable dining experiences by creating unforgettable culinary masterpieces!

32. Food Co-working Space or Shared Kitchen

A shared food kitchen provides entrepreneurs and aspiring chefs access to fully equipped commercial kitchens in a shared facility. This concept removes the need for individuals to invest in expensive kitchen equipment and facilities themselves, making it a viable solution for startups in food businesses. This business idea supports their expansion by offering flexible rental arrangements, shared storage spaces, and professional-grade cooking equipment to small-scale food businesses in the Philippines while creating an enjoyable collaborative atmosphere. Catering to an increasing number of food entrepreneurs who require affordable yet well-equipped kitchen spaces so their culinary dreams can come to fruition is sure to become profitable quickly.

33. Food Tourism Business

The Philippines is well known for its vibrant culinary history and food culture, so becoming involved in the food tourism business offers you an excellent way to showcase regional specialties to domestic and international tourists alike. Organizing tours, culinary workshops, or immersive dining experiences gives travelers an authentic taste of Philippine life while supporting local food businesses and the economy – taking advantage of travelers seeking unique and immersive experiences beyond typical tourist spots.

34. Food Education and Cooking Classes

With the popularity of cooking shows and growing interest in developing culinary skills, providing food education and cooking classes is an enticing venture. By hosting workshops, courses, or specialization classes on various cuisines or techniques – such as workshops on French or Asian cooking techniques – or offering nutritional guidance services like meal planning guidance for healthier eating habits – providing these classes allows you to share your passion for food while imparting valuable culinary knowledge that enables others to create delicious meals in their homes! This business idea also allows you to share your passion while imparting valuable culinary knowledge.

35. Food Photography and Styling Services

In today’s visually-driven society, appealing food photography draws customers in and promotes food businesses. Offering food photography and styling services allows you to showcase the culinary masterpieces of restaurants, cafes, food product manufacturers, and bloggers professionally and enticingly. By creating visually pleasing food compositions using effective styling techniques and taking high-quality images with appealing compositions, you can help businesses elevate their brand image, attract customers and increase sales while fulfilling the demand for visually-engaging visuals in advertising media such as social media posts and marketing materials. This business idea leverages this demand while meeting it!

36. Food Waste Management and Upcycling

As awareness about food waste increases, more businesses must focus on its management and upcycling. By employing strategies to reduce food waste, such as composting, recycling, or donating excess food items, you can help food establishments reduce environmental impact while optimizing resource usage. Furthermore, you could explore innovative upcycling methods by creating products from excess ingredients or turning food waste into valuable resources like fertilizer or animal feed. This business idea aligns with global efforts towards more sustainable food systems.

37. Experiential Dining or Interactive Food Experiences

Experience-driven dining offers customers an innovative and immersive way to enjoy their meals. By designing themed dining events, pop-up restaurants, or interactive culinary workshops, you can provide diners with an engaging gastronomic journey that stands out in an otherwise competitive food industry. By pairing food with elements of entertainment, storytelling, or sensory stimulation, you can craft memorable dining adventures that stand out.

38. Personalized Meal Plans and Diet Consultation

With more emphasis than ever on health and nutrition, providing personalized meal plans and diet consultation services is becoming an attractive business venture. By carefully assessing individuals’ dietary needs, goals, restrictions, and special dietary considerations, you can craft customized meal plans specifically designed to address their nutritional requirements, be it weight loss, sports nutrition, or special considerations such as allergy-free diet plans. Furthermore, diet consultation services allow you to provide expert guidance, nutritional education, and ongoing support as they work toward healthier lifestyles.

39. Food Subscription Boxes

Subscription food boxes have quickly become an innovative and entertaining way for customers to explore new food products and experience culinary adventures. By curating gourmet items, specialty snacks, or artisanal ingredients into subscription boxes for repeat sales – appealing to individuals who appreciate surprises, exploring flavors, and having everything delivered directly to their doorstep! By working with local producers or sourcing specialty items, you can craft subscriptions tailored to individual tastes or diet preferences.

40. Fusion Cuisine Restaurant

Fusion cuisine combines elements from various culinary traditions to produce new and inventive flavor combinations, offering customers something new every visit. Starting a fusion cuisine restaurant allows you to experiment with various ingredients, cooking techniques, cultural influences, and regional differences to craft exciting dishes that appeal to adventurous people. By offering an incredible blend of flavors and culinary styles, you can provide customers with an experience that excites curiosity while tantalizing taste buds – tapping into customer demand for new and unexpected tastes from across cultures and cuisines. This business idea taps into growing customer interest that attracts adventurous individuals searching out experiences that connect various cultures and cuisines through tastes from around the world!

41. Food Event Planning and Management

With the surge in popularity of food festivals, culinary competitions, and themed food events in the Philippines, there has been an increased need for professionals to organize and coordinate them successfully. Starting a food event planning and management business enables you to organize food-centered gatherings involving vendors, chefs, food enthusiasts, logistics management, and marketing campaigns – an idea that calls upon strong organizational and communication skills as well as memorable food events that highlight local culinary offerings and showcase your business to potential investors.

42. Custom Cakes and Pastries

Custom cakes and pastries are highly in-demand for special events like birthdays, weddings, and celebrations. By starting a business specializing in custom cakes and pastries, you can show your creativity while honing your baking skills – offering personalized designs, unique flavors, and high-quality ingredients; you can craft edible works of art that make an impressive impression on clients. Starting such a business requires a passion for baking and attention to detail – providing clients’ visions through delectable yet visually striking creations!

43. Food Truck Conversion and Equipment Supplier

As the food truck industry in the Philippines thrives, so does its need for conversion services and equipment suppliers. Starting a business specializing in this area allows you to cater to aspiring food truck owners by offering services such as vehicle customization, kitchen layout design, and equipment installation, as well as providing mobile food businesses with the essential resources they require for success. In addition, it also supports growth by offering essential resources and support services which foster mobile food business startups.

44. Regional Specialty Food Business

The Philippines is famous for its various regional cuisines, featuring distinct flavors and specialties. By starting a regional specialty food business in your community, you can celebrate these regional treasures while showcasing them to a broader audience. From delicacies, sauces, condiments, or snacks, your business idea not only preserves local traditions while simultaneously celebrating regional pride while giving customers access to different regions’ rich culinary heritages.

45. Online Gourmet Food Marketplace

With e-commerce’s rise comes new opportunities for gourmet food marketplaces online. By creating an online platform where food producers, artisans, and specialty food businesses can showcase and sell their products from home, customers can access a wide selection of gourmet items without leaving home by curating high-quality and unique items to attract discerning customers who appreciate delicate flavors and artisanal craftsmanship. This business idea takes advantage of online shopping’s convenience while supporting local food producers while cultivating gourmet culture!

46. Food Truck Event or Food Festival Organizer

Coordinating food truck events or festivals brings vendors, food enthusiasts, and the local community together for an afternoon of culinary treats and entertainment. Beginning a business specializing in this event, organizers can create unforgettable experiences for attendees while providing platforms for food businesses to showcase their offerings. Securing venues and coordinating vendors, entertainment, and logistics require strong event management skills – but if successful, then your efforts could help contribute to the vibrant food culture and community engagement in the Philippines!

47. Specialty Coffee Roasting and Brewing

The Philippines’ specialty coffee industry has experienced considerable expansion as the public becomes more appreciative of high-quality and artisanal brews. Launching a specialty coffee roasting and brewing business offers you the chance to source premium beans, roast them to perfection, and provide exceptional coffee experiences for customers. By providing different varieties, brewing methods, personalized blends, and personalized blends, you can satisfy the tastes of coffee enthusiasts while meeting customer demand for exceptional beverages. Successful people in business possess expertise in coffee roasting techniques and a passion for providing customers with exceptional cups of joe.

48. International Cuisine Restaurant

As the Philippines is home to such an eclectic blend of cultures, opening an international cuisine restaurant is an opportunity to introduce exotic flavors from around the globe to Filipino customers who crave international fare. By creating an inviting ambiance and offering menu items highlighting world cuisines, you can attract curious people looking for authentic dining experiences from across cultures – this business idea caters perfectly to Filipino customers’ tastebuds while giving them access to global gastronomy right here in their backyard!

49. Food Packaging Design and Branding Services

Attractive packaging can play an essential part in drawing customers in and defining brand identities, doing a business specializing in food packaging design and branding an invaluable service to food businesses. Offering creative design solutions, customized materials, and branding consultation services allows you to help food entrepreneurs establish a solid and memorable brand presence while capitalizing on creativity, graphic design skills, and in-depth knowledge of food industry branding requirements.

50. Functional and Healthy Snacks

With rising demand for healthier snack options, entrepreneurs have an opportunity to develop functional and healthy snacks that meet health-conscious individuals’ needs. Starting a business dedicated to functional and healthy snacks allows you to offer products with both taste and nutritional value, whether that means protein bars, superfood bites, or gluten-free options explicitly tailored to specific dietary preferences – tapping into wellness trends as well as satisfying growing demands for guilt-free yet nutritious snacks is possible with this business idea.

In this article, we have dived deep into food business ideas in the Philippines. We explored various concepts to suit different tastes and preferences.

Philippines cuisine boasts an esteemed culinary history and an increasing appetite for food experiences, providing entrepreneurs with an ideal platform to launch food businesses. By capitalizing on each business idea’s specific characteristics, understanding its target market, and offering high-quality products, they can establish a niche and cultivate loyal customer bases.

As readers, we encourage you to embrace your food business ideas and utilize all available resources and support networks. Conduct comprehensive research, create a solid  business plan , and seek professional assistance, especially since the food industry constantly adapts. Innovation, adaptability, and customer focus should remain top priorities in any successful food venture.

Now is the time to embark on your entrepreneurial journey and contribute to the Philippines’ thriving food industry. Take inspiration from this article’s success stories, but add your unique twist and passion for something remarkable. Though success will present its challenges, you can turn your food business dreams into a reality with determination, creativity, and perseverance!

So get cooking, and enter the exciting world of food entrepreneurship in the Philippines – your culinary adventure awaits you!

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food business plan sample philippines

11 Steps to Write Restaurant Business Plan with Examples

Similar to event business plan, restaurants also need a proper business plan. To begin, you will require a detailed restaurant business plan. This plan will not only serve as a blueprint for how you will run your restaurant, but it will also be required to secure funding. But knowing you need a solid restaurant business plan is not the same as actually writing one. Here are 11 steps to write restaurant business plan.

Read also: Top 10 Online Business Ideas Philippines For Beginner

What Is a Business Plan?

food business plan sample philippines

A business plan’s goal is to create a guide that will help you navigate each stage of starting and running your business. That plan should also be comprehensive and articulate enough so that a total stranger, such as an investor, can read it and easily understand your vision, goals, and how you intend to make your restaurant dream a reality.

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Business plans come in a variety of formats, and they can be as short as a single page or as long as a booklet. You may want to start with a lean startup plan that focuses on a high-level view of your strategy, followed by a more detailed plan that elaborates on key points and provides more information to investors.

In short, your business plan should communicate everything you have and intend to invest in your restaurant to ensure its long-term success.

Why Business Plan Is Important?

food business plan sample philippines

Many new restaurant owners fail to create a well-thought-out restaurant business plan because the process is time-consuming and difficult. However, without a proper restaurant business plan, you’re aiming in the dark. Without a proper plan, it is unlikely that you will be able to secure an investor to help fund your restaurant dream. Even if you do, a lack of proper planning, regulations, and forecasting will doom your restaurant.

Your restaurant business plan will outline how you intend to profit from your venture, as well as where your restaurant fits into the saturated market and how you intend to stand out. In the long run, a little time and pain are worth the reward of a successful restaurant.

How to Write a Restaurant Business Plan?

To get you started, here have highlighted the key elements you should include in a business plan restaurant.

Executive Summary

food business plan sample philippines

An executive summary should always be the first section when making restaurant business plan. A restaurant business plan executive summary serves as both an introduction to your business plan and a summary of the entire concept.

The primary goal of an executive summary is to entice the reader (often an investor) to read the rest of your business plan.

Company Description

food business plan sample philippines

This is the section where you introduce the company completely. Begin this section with the name of the restaurant you are opening, as well as the location, contact information, and other relevant information. Include the owner’s contact information as well as a brief description of the owner’s experience.

The second section of the company description should highlight the restaurant’s legal status as well as its short and long-term goals. Provide a brief market study demonstrating your understanding of regional food industry trends and why the restaurant will succeed in this market. You can also search for restaurant business proposal examples.

Market Analysis

food business plan sample philippines

Typically, the market analysis section of a restaurant business plan is divided into three sections: industry analysis, competition analysis, and marketing analysis. You also should include it in the business plan bakery if you want to make bakery business .

food business plan sample philippines

The menu is the most important aspect of launching your restaurant. You probably don’t have a final version at this point, but for a restaurant business plan, you should at least try to have a mock-up.

Pricing is the most important aspect in your sample menu. Your prices should be based on the cost analysis you performed. This will help them understand your restaurant’s target price point. Even early on, you’ll notice how important menu engineering can be.

food business plan sample philippines

The restaurant business plan’s company description section briefly introduces the restaurant’s owners and provides some information about each. The restaurant management team should be fully fleshed out in this section.

The investors do not expect you to have selected your entire team at this point, but you should have at least a couple of people on board. Use the talent you’ve selected so far to highlight the collective work experience everyone brings to the table.

Restaurant Design

food business plan sample philippines

The design section in restaurant business plan is where you can really impress the investors with your ideas and thoughts. It’s okay if you still don’t have professional mock-ups of your restaurant rendered. Create a mood board to convey your vision instead. Find images of similar aesthetics to what you want in your restaurant.

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Restaurant design should go beyond just aesthetics and include everything from restaurant software to kitchen equipment.

food business plan sample philippines

The location you choose for your restaurant should undoubtedly correspond to your target market. You may not have a specific location in mind at this point, but you should have a few options.

When describing potential locations to your investors, include as much information about each one as possible, as well as why it would be ideal for your restaurant. Mention everything from the size of the room to the typical demographics.

Market Overview

food business plan sample philippines

The market overview section of the restaurant business plan is closely related to the market analysis section. In this section, go over the micro and macro conditions in the area where you want to open your restaurant.

Discuss the current economic conditions that may make opening a restaurant difficult, as well as your strategy for dealing with them. Mention all of the restaurants that could be competitors and your strategy for standing out.

food business plan sample philippines

With restaurants popping up everywhere these days, investors will want to know how you plan to spread the word about your establishment. The marketing strategy and publicity section should detail how you intend to market your restaurant both before and after it opens. As well as any plans you may have to hire a public relations firm to help spread the word.

External Help

food business plan sample philippines

You’ll need a lot of help to make your restaurant a reality. List any outside companies or software that you intend to hire to get your restaurant up and running. This includes everything from accountants and designers to suppliers who aid in the performance of your restaurant, such as POS systems and restaurant reservation systems. Explain to your investors why each is important and what they will do for your restaurant.

Financial Analysis

food business plan sample philippines

The financial section of your restaurant business plan is the most important. Given the importance of this, we would advise hiring professional assistance. Hiring a trained accountant will not only assist you in getting your financial estimates in order, but will also provide you with a realistic perspective on owning a restaurant.

There are a number of restaurant business plan examples available, such as the following.

Read also: 8 Guides How to Start an Online Cupcake Business from Home

Business Plan for a Bar or Casual Restaurant

food business plan sample philippines

Fast Business Plans, as the name implies, is another resource for quickly creating the small canteen business plan you require. They specialize in business plan bar and restaurant that get down to the nitty-gritty of how the restaurant will function and succeed. also provides business plans for sports bars.

A Fast Food Restaurant Business Plan Example

food business plan sample philippines

Even though the concept of a fast food restaurant may appear obvious, even fast food restaurant owners require a business plan to justify their ideas. is a great place to find fast food restaurant business plan samples that cover everything from products and services to facilities and locations and everything in between. You can also find example business plan food truck here.

A BBQ Restaurant Business Plan Example

food business plan sample philippines

A great example of a barbecue business plan can be found on Profitable Venture. They go out of their way to detail each role they intend to hire for and how that role will benefit the restaurant, as well as a long-term expansion plan to demonstrate that they are in it for the long haul.

Poor planning and a lack of start-up capital are two of the most common reasons for business failure. According to research, business plans can help reduce this risk by both planning and assisting a small business in gaining capital.

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How To Start a Street Food Business in the Philippines: A Beginner’s Guide

The street food business in the Philippines has carved a niche of its own.

Informal, unpretentious, and affordable, the traditional Pinoy street foods cater to growling stomachs who don’t have the time and money to go to fine-dining restaurants. Some even make them part of their daily diets just for the thrill.

If you want to sell something that appeals to the taste and budget of the masses, you can never go wrong with a street food business in the Philippines. This guide will show you how to start it from the ground up.

Go back to the main article: Best Small Business Ideas in the Philippines with High Profit

  • Budding entrepreneurs and food enthusiasts whose starting capital are too small for a  carinderia  or catering business.
  • Those living in populated areas near schools, offices, terminals, or busy streets.

Capital: Php 5,000 to Php 20,000

  • It doesn’t need a large capital.
  • No need to pay rental fees if you’re going to start the street food business in front of your house.
  • Lower overhead cost compared to other food businesses.
  • Minimal promotion/marketing since people are already familiar with street foods. All you need is to leave a good first impression to have repeat customers/buyers.
  • Location isn’t a problem since you can sell it anywhere with high foot traffic. If it’s impossible to launch it in your own place, a mobile food cart allows you to sell it anywhere else.
  • Affordable prices mean more potential customers and more flexible profit margins.
  • The market is diversified. Street foods appeal to the taste buds of Filipinos from all social classes, assuming that your products have great flavors that people can’t get enough of.
  • As with any other type of food business, street foods take a lot of time and effort to prepare. Depending on the type of street foods, it’s not unusual for vendors to wake up as early as 4 A.M. every day to buy fresh ingredients and spend the remaining hours preparing sauces and putting them on a skewer.
  • It takes time to scale it into a multi-million business. Unless you’re already an established name that is ready for franchising , you have to spend years developing your product and building your customer base.
  • Since the street food business in the Philippines has low start-up costs, expect high competition. To stand out, you must think of innovative ways to attract more customers.

street food business in the philippines beginners guide

How To Start a Street Food Business in the Philippines

Step 1: decide whether to franchise or go independent.

The easier path, of course, is to franchise an already established brand .

One advantage is sanitation. Since traditional street food vendors in the Philippines are notorious for their unsanitary practices, several food cart companies offer their products in great packaging and promote them as safe, clean, and fresh.

Food cart companies like Pinoy Hot Balls and Fries , Takoyaki , and Gulaman Corner also offer assistance in marketing and finding a good location for your stall.

Of course, none of these food carts have the same charm as legit street foods peddled in actual streets. People flock to them because they provide a homey vibe you won’t get in air-conditioned malls.

In addition to that, starting your own street food business from scratch requires less capital. You have control over what street foods to offer and how many to sell without being burdened by any franchise fee.

Step 2: Pick a Strategic Location

A location where there’s a high volume of people is non-negotiable if you want your street food business in the Philippines to profit.

It doesn’t matter how tasty or flavorful your street foods are; if your location is too far from your target market, nobody will bother to buy from you.

Remember, businesses should find and come to their potential customers, not the other way around.

Strategic locations may include areas near schools, terminals, offices, or busy roads. If that location happens to be where your house is also located, good for you. You will recover your initial investment faster since you don’t have to pay rent.

Step 3: Choose the Type of Street Foods You’re Going To Sell

Thanks to Filipinos’ creativity and penchant for turning ordinary stuff into delectable street foods, you’ll never run out of choices to offer.

The best part is you don’t have to spend much on packaging since most street foods are placed in plastic cups/bags, poured in a bowl, or put onto skewers.

If you’re looking for ideas on what street foods to sell, the list below should get you started:

  • Isaw – intestines of either chicken or pig that are coiled onto skewers and grilled over charcoal. Its smoky flavor contrasted with the sweet and tangy vinegar sauce make it a perfect afternoon snack or pre-dinner appetizer.
  • Ukoy – a classic Filipino fritter made of bean sprouts, shrimps, and julienned squash mixed with orange batter and deep-fried to crispy perfection. Ideally partnered with a sweet vinegar sauce.
  • Kwek kwek – quail eggs covered in orange-colored batter and deep fried. Other variations include hot dogs covered in the same orange batter (think Filipino version of the popular corndogs). When dipped in vinegar sauce with chopped garlic, onion, and chilis, kwek kwek bursts with amazing flavors that Filipinos are all familiar with.
  • Helmet, Adidas, and Betamax – grilled street foods made of chicken head, chiken feet, and coagulated chicken blood, respectively. Although some foreigners may find them repulsive, these adventurous street foods are prime examples of Filipinos’ resourcefulness. As they always say, one man’s trash is another man’s culinary treasure.
  • Mango-on-stick – Fresh, green Indian mangoes with seeds removed and poked onto skewers, then served with a nice spread of sweet, salty shrimp paste (bagoong). It’s the ultimate summer snack that passersby won’t be able to resist.
  • Fish balls/chicken balls/squid balls – the all-time favorite Filipino street food snack, fish balls are usually served by getting your own skewer and poking them straight out of the oil. Although the balls are made primarily of flour, the sweet and special “Manong’s sauce” is the reason why people keep coming back for more.
  • Other street food ideas: Balut, Banana Q, turon, binatog, 1-day-old fried chicken, taho, mami, sotanghon, and palabok.

street foods in the philippines

Step 4: Find a Reliable Supplier

Owning a street food business in the Philippines requires you to shop for fresh ingredients every day.

Hence, it’s important to build a long-term partnership with a reliable supplier in the market, one who will set aside the quality and fresh materials for you and give discounts when you buy in bulk.

In turn, don’t let this relationship go sour by not paying on time. Remember, your business heavily depends on your suppliers. Without enough raw materials, your daily business operations will be affected.

Step 5: Invest in the Right Equipment and People

You can start a street food business in the Philippines with whatever you have.

Use grilling/cooking equipment and utensils you already have and save money in the process. In case you need to buy new items, don’t sacrifice quality for affordability. Most cheap products don’t last long, and the money you save by buying them could have been better spent on pricier but more durable alternatives.

When starting, you also need at least one person to assist you in operating the business. Find someone trustworthy who will never resort to pilfering.

Don’t just rely on referrals. Check the person’s background meticulously. Set up an easy system to track daily inventory activities, so you’ll know how much money comes and goes and prevent profit loss due to stealing.

Step 6: Make a Delicious Sauce

Street foods won’t be as appetizing without their corresponding sauces.

In the Philippines, sauces are just as varied as the street foods they complement . It reflects the different preferences and tastes of Filipinos–some like it spicy while others prefer sweet with a little bit of tanginess.

Sauces are so important that customers buy street foods for the sauces alone. They pour it on their rice like soup and eat it as if it’s a full-course meal. So, if you want to earn a lot of  suki,  work on your sauces and perfect them as a real chef would.

Luckily, YouTube is a treasure trove of tutorials that will teach you how to make the special vinegar sauce or the popular “Manong’s sauce” perfect for fish balls.

Step 7: Set the Right Price for Your Products

Right pricing can be the difference between a successful street food business and one that is a dud. You want to price your street foods to cover your overhead cost while keeping them affordable.

Survey your competitors to gauge whether you’re pricing your products too low or going overboard.

Always remember that the reason why Filipinos prefer street foods is that they fill their stomachs without hurting their pockets. Keep the prices “abot-kaya” for the masses but never forget that this is a business, and businesses need to profit.

Step 8: Observe Proper Sanitation

Street food vendors, especially the ambulant ones, have earned a bad reputation for putting their customers’ health at risk due to their unsanitary practices. Don’t be one of them.

Instead, break the stereotype by keeping your area clean and observing strict sanitation during food preparation and storage.

The last thing you want for your business is to crumble in pieces due to a customer contracting diseases from the food you serve.

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food business plan sample philippines

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How to Write a Restaurant Business Plan in 2024 (Free Template)

Saif Alnasur

So you want to open a restaurant? Then you need a business plan.

A restaurant business plan is your roadmap to success. It outlines and forecasts every aspect of your restaurant’s operation and management —from menu design and location to financial planning and staff training. A comprehensive restaurant business plan demonstrates professionalism and a clear understanding of goals, increasing your chances of achieving long-term success in the competitive restaurant industry.

Why is a strong business plan important? Because it turns your restaurant idea into reality. According to the National Restaurant Association , having a business plan increases your chances of success by preparing you for problems before they arise and attracting investors and partners.

Planning is the key to restaurant success. Without a plan, you risk being part of the 30% of restaurants that fail in the first year​. To make sure your restaurant succeeds, you can start by creating a business plan. Financial projections are a crucial component, helping to secure funding and plan for the future. Here’s how to get started.

Download our free restaurant business plan  It's the only one you'll ever need. Get template now

The importance of a restaurant business plan 

Think of your business plan as your ultimate guide, showing business owners, stakeholders, and investors how you’re going to turn your vision into reality. It ensures nothing is overlooked as you grow your restaurant . When you’re deep in the chaos of construction, licensing, staffing, and other challenges, your business plan will keep you on track and focused. Without one, navigating the complex world of opening a restaurant becomes much tougher.

Restaurant Business Plan template

A solid business plan is also key to attracting investors. Most new restaurants need some outside capital from hospitality investors or silent partners. Before they invest in your dream, they need to see that you’ve got a solid, thought-out plan for success. Your business plan shows investors that you’ve considered every expense and every possible scenario. It provides a complete description of your strategy, highlights the experience and skills of your management team, and explains why and how it will succeed.


Every business should have a business plan, whether new or existing. Business plans help you focus on your goals and can help get back on track if you stray from them.

  • How to write a restaurant business plan

Whether this is your first business plan or your 10th, using a template specifically designed for the restaurant industry can be incredibly helpful. Our restaurant business plan template includes all the necessary sections you need. You can download a customizable copy of the business plan template here.

Conducting a thorough market analysis to understand customer demographics and competition is crucial for the success of your restaurant. Keep reading to learn about the key elements that make a restaurant business plan successful.

Restaurant business plan

Further reading

  • How to Write a Restaurant Business Plan Executive Summary
  • Your Complete Guide to Restaurant Financing and Loans
  • How To Conduct a Restaurant Market Analysis
  • Essential elements of a restaurant business plan

Design a branded cover page

Start with a branded cover page that showcases your logo, brand fonts, and all relevant contact information. This sets a professional tone and makes your business plan easily identifiable.

Write the executive summary

Begin your restaurant business plan with an executive summary . This section introduces and sums up your entire vision, making sure to grab the reader’s attention. It should make investors feel invested in your idea and eager to read more.

Key elements to include are your restaurant’s mission statement , proposed concept, how you’ll execute the plan, an overview of potential costs, and the anticipated return on investment. Describe your restaurant concept, detailing the type of food being served, service style, design elements, and unique features. This is also a great spot to highlight your business’s core values. A strong executive summary sets the tone for your business plan and helps attract investor interest.

Additionally, include a management team write-up to highlight the credentials and past experiences of your management team, demonstrating their ability to run a successful establishment.

A well-conceived mission statement can provide a guiding light to keep your restaurant moving in the right direction. It helps ensure that every decision you make and every interaction you have is in line with your core values and goals.

Create the company overview

In this section, you’ll lay out the foundational details of your restaurant. Start by introducing the basic information: the restaurant’s name, address, and contact details. Include information about the owner and their background, showcasing their experience and passion for the industry. This sets the stage for your business’s credibility.

Next, describe the restaurant’s legal standing and its short- and long-term objectives. This helps potential investors understand the structure and vision of your business.

Highlight your understanding of the local food industry with a brief market research summary. Explain why your restaurant will succeed in this market by demonstrating awareness of local dining trends and consumer preferences. Crafting your own restaurant business plan is crucial to showcase your dedication and strategic planning, learning from others' mistakes to ensure success.

Here’s a sample layout for this section:

Company description

Restaurant Name : [Restaurant Name]

Location: [Restaurant Address]

Contact: [Restaurant Phone Number] | [Restaurant Email Address]

Owner: [Owner Name]

Experience: [Owner Name] has over [Number] years of experience in the restaurant industry. They have worked in various roles, including [List of Roles]. They are passionate about food and creating a memorable dining experience for their guests.

Legal Standing: [Restaurant Name] is a [Type of Legal Entity] registered in [State/Province].

  • How to Write a Great Restaurant Description

Include an industry analysis

First describe the current state of the market sector your restaurant will be in and the specific area you will be in. This should include local economic growth, existing restaurants, infrastructure projects, nearby businesses, residential areas and foot and car traffic counts.

To create an effective and professional business plan, it is important to study restaurant business plan samples.

Eat (85)

1. Review your target market

The restaurant industry is competitive so you need to find your niche. What will make your restaurant different? Who will your restaurant attract and who will be your repeat customers? Describe your target market and compare it to the overall restaurant industry in terms of diner demographics, characteristics and behaviour.

2. Location analysis

Even if you don’t have a specific location yet, focus on the general area or city where you will be opening your restaurant and explain why. Include local economic growth, major events and nearby infrastructure projects. Compare the current market conditions to your target market to show the proposed location fits your ideal customer profile. Investors will be looking closely at this section to make sure the location is right for your concept.

3. Competitive analysis

Get into the competitive landscape around your proposed location. Detail the number of other restaurants in the area, especially those with similar concepts. Investors want to know what will make customers choose your restaurant over the competition. What will make your food and service stand out and what other advantages do you have, like longer hours? Use a competitive matrix to show you understand your niche in the market.

Put together a restaurant marketing plan 

The marketing section outlines how you’ll promote your restaurant before and after opening. Not sure where to start? Check out our guide here. A well-thought-out marketing plan is crucial to grow a successful restaurant and distinguish it from competitors.

Start by listing out specific tactics you’ll use pre and post-launch. Will you work with a PR manager? Launch a social media account to document the build-out and generate buzz. Share those details. If you already have a large social media following , make sure to mention it.

Once the restaurant is open , which channels will you use to keep the momentum going? Email marketing? Regular social media posts? Charity partnerships? Local TV and radio ads? Will you invest in customer relationship management software to keep in touch with regulars or implement a loyalty program?

This section should give a clear picture of your promotional strategy and how you plan to engage with potential customers from the start.

Restaurant marketing plan

Outline your operation plan

Here’s how to outline your restaurant’s day-to-day operations once the doors open. Cover these key areas:

Clearly defining the service style of your restaurant, whether it is fine dining , quick-service, self-service, or another type, is important to ensure a consistent customer experience.

1. Staffing

Think about the positions you'll need and how many people you'll need for each role. What will make your place a fantastic workplace? Outline the pay for each position, how you'll recruit the right people, and what the hiring criteria will be.

2. Customer service policies and procedures

How will you ensure an exceptional and consistent guest experience every time? Detail your service values, policies, and procedures, and explain how you'll enforce or encourage them.

3. Restaurant point of sale and other systems

How will you keep track of sales and inventory, manage takeout and delivery, control labor, handle cash, process payroll, and accept various payment types? Cover the systems you'll use for all these tasks.

4. Suppliers

Where will you get your ingredients? Think about both one-time equipment purchases and items that need regular replenishment. Detail your plans for sourcing these essentials.

Nail down your financial game plan with first-year projections

The financial analysis usually wraps up your business plan, and it’s where investors really focus in. They want to see exactly how you’ll spend their money in the first year and how you expect costs and revenue to stack up. Make sure to hit these key points in this section.

1. Your investment plan

Here’s where you put in the initial investment and how you’ll use it in the first year. Think kitchen equipment, furniture, decor, payroll, legal fees, marketing, and a bit of working capital.

2. The projected profit and loss (P&L) statement

Since the business plan is done way before you open your restaurant you’ll need to make some educated guesses for your P&L statement. Estimate costs and sales based on your restaurant’s size, target market and the local competition. Use this P&L template and guide to dive deeper into P&L statements and create one for your future restaurant.

3. The break-even strategy

This is where you show investors how much monthly revenue you’ll need to cover all your overhead and operational costs. Remember there are always variable costs so highlight what you think those will be. How will you hit that revenue target during slow months?

4. Cash flow prediction

Your cash flow expectations hinge on your inventory purchases, staff size, payroll, and payment schedule. Some months will be better than others once your restaurant is up and running. This cash flow analysis will show investors that, based on your forecasts, your restaurant can sustain itself during leaner months without needing extra investments.

How to sell a restaurant idea and master your business plan presentation

Once your business plan is polished and ready, it's time to become its number one expert. Investors want to see that you know every nook and cranny of your business and are confident you can make it happen.

When you're ready, email your business plan to anyone in your network who might be interested in investing. With any luck, you'll get some interest, and investors will want to meet to discuss your restaurant.

Some investors might want a pitch presentation alongside the printed business plan. Use a professional template from Google Sheets or PowerPoint, and practice until you can nail the presentation without notes.

Be prepared for any questions—both the expected ones and those that come out of left field. If you don’t know an answer on the spot, it’s fine to say you’ll find out and get back to them quickly.

Restaurant presentation

A well-crafted restaurant business plan serves as a roadmap to success, guiding every aspect of the venture from menu design to employee training.

By carefully considering each component of the plan, aspiring restaurateurs can increase their chances of securing funding, attracting customers, and achieving their long-term goals. Including a sample menu in the business plan is necessary to showcase planned dishes and prices, which helps in selling the restaurant concept to potential investors and customers.

Remember, a restaurant business plan is not just a document to satisfy investors; it is a living tool that should be revisited and updated regularly as the business grows and evolves.

By staying committed to the plan and adapting it as needed, restaurateurs can ensure that their culinary dreams have a solid foundation for success.

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How much profit does the restaurant make.

When it comes to restaurant profitability, the numbers can widely vary. On average, restaurants report profit margins between 3% and 5% annually.

Fast-food establishments often have lower margins but benefit from a high volume of customers and quick turnover rates. In contrast, fine dining venues, although charging higher prices, see fewer customers and slower turnover, which influences their profit margins differently.

Our research indicates that, regardless of the type of restaurant, the average monthly profit usually falls between $15,000 and $25,000.

How to open a restaurant without money?

Starting a restaurant can be a daunting task, especially when funds are tight. However, with some creativity and determination, you can turn your dream into a reality. Here’s how:

Innovate Your Restaurant Concept

Consider a unique, low-cost restaurant concept. Instead of a full-scale establishment, perhaps a pop-up restaurant or a delivery-only kitchen could better fit your budget. Flexibility in your concept can significantly reduce initial costs.

Seek Funding Alternatives

Traditional bank loans aren't the only option. Look for investors who believe in your vision or explore crowdfunding platforms like Kickstarter or GoFundMe . Sometimes, you can even find grants aimed at smal l business startups.

Leverage Online Platforms

Start by building a strong online presence. Create a website and utilize social media to attract and engage customers. Online marketing can be a cost-effective way to generate buzz and gather a customer base before you even open your doors.

Collaborate with Other Businesses

Partnerships can pave the way for mutual growth. Collaborate with food suppliers, local farms, or even other small businesses to share costs and resources. This strategy can also expand your network and increase visibility within your community.

Start Small: Food Trucks or Catering

Consider launching your concept through a food truck, catering service, or pop-up stand. These options require significantly less capital than a traditional sit-down restaurant and can help you build your brand and customer base.

Restaurant Business Plan template

Growth Marketing Manager at Eat App

Saif Alnasur used to work in his family restaurant, but now he is a food influencer and writes about the restaurant industry for Eat App.


Reviewed by

Nezar Kadhem

Co-founder and CEO of Eat App

He is a regular speaker and panelist at industry events, contributing on topics such as digital transformation in the hospitality industry, revenue channel optimization and dine-in experience.

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How to Start a Small Food Business in the Philippines

For ten years I was in the food business. From 1998 to 2008, my family and I operated a chain of hamburger stores that were franchised from the United States. Like many Filipinos, I wanted to start a small food business in the Philippines. Seeing the long queues and over-worked cash registers made the food business seem like a “can’t miss” opportunity.

But those ten years represented some of the hardest struggles of my life. Running a restaurant is not easy. When I hear people say managing a successful restaurant is all about serving good food and extending good service, I just shake my head. They don’t know the half of it.

In the United States, the failure rate of restaurants has been measured at three out of every five or 60%. Many reality shows on television feature failing, near-death restaurants resurrected by popular chefs such as Gordon Ramsey (“Kitchen Nightmares”) and Robert Irvine (“Restaurant Impossible”). While these shows do not necessarily reflect the state of the restaurant industry, they do show how difficult and unforgiving the business can be.

There are so many variables in the restaurant profitability equation. Good food and good service only cover the revenue side. Meanwhile, food cost, rent, wastage, pilferage, and salaries cover part of the expense side. We haven’t even touched on the behavioral side of the restaurant business. This includes personnel attitudes and behavioral patterns, customer relationships and the entire value chain: suppliers, vendors, landlords and contracted service providers.

Despite these challenges, more and more restaurants and food concepts are opening in the Philippines. Go to a mall, drive to the business district or even when you pass the last corner before you turn into your street; chances are you will come across new restaurants opening up.

So I decided to find out why. In my research I sought to find out the answers to these questions:

  • What are the current trends in the industry?
  • Which concepts are people lining up for?
  • Theoretically, how profitable would these restaurants be?
  • Is the “Branding Argument” still valid today?
  • What qualities are people looking for in a good restaurant?
  • Why are more restaurants still opening?

My methodologies included the following:

  • Social media marketing. I define social media as digital “Word-Of-Mouth”. Who hasn’t been influenced by a post to try a new restaurant or coffee shop, right? I made a list of the most recommended restaurants from friends and focus groups. Then, I would schedule a visit to these restaurants on weekdays and weekends to assess the quality of food and service.
  • Interviews. I would conduct random interviews with some of the customers, service crew and the store manager to get an idea of their preferences plus their viewpoints on the business and the industry.
  • Time-Motion Analysis. The purpose of time-motion analysis is to measure the efficiency of the restaurant. This covers the ordering system and the time it takes to have the food served from the moment payment is made.
  • Random surveys. Old habits are hard to break! This is what I used to do when I was running a restaurant. I would visit a competitor and do an accounting of the average check per customer.
  • Food sampling. My preferred research methodology! Of course, I had to sample the food served. I would order one of two items: the most basic or the most recommended.

The results of my research formed my opinions on this piece. I just want to make it clear that I cannot identify the restaurants sampled in this article because this is not an advertorial. I can only go as far as describe the food and the concept.

The answers are dispersed throughout the different stages required to start a small food business in the Philippines.

First, let us define what we mean by “small.”

A small business in the Philippines is characterized as having low capitalization, low gross annual sales, and small manpower complement. So for the purpose of this article, let us forget the large-scale foreign and local fast food franchises where the required capitalization will exceed Php20 Million.

The food concepts I visited include:

  • Dive-type or “hole-in-the-wall” establishments.
  • Delivery concepts.
  • Out-of-mall restaurants
  • Food booths in well-patronized markets.

I estimate the costs of setting up these restaurants range from Php50,000 to Php2 Million. Costs include capitalization expenses, initial inventory and working capital for three to six months.

Some of these were small businesses that grew to become local franchises and the rest are local concepts that for now have no plans to franchise.

With these in mind, here is how you can start a small food business in the Philippines:

Table of Contents

1. Define Your Concept

Product differentiation is critical in today’s highly competitive food retail market. You need a concept that will give your customer greater value.

I’ve noticed that many new concepts are focusing on customizing their products according to what the customer wants.

People think this is a great way to make the customer feel like he’s in charge and he is. But the intrinsic value of customization is that it is a great way for the restaurateur to improve his profit margin.

Everything starts out with the basic ingredients: burger patty and the bun or a pizza crust. Then you choose the toppings on your product: bacon, egg, cheese, pepperoni, mushrooms, BBQ sauce, chili; it’s all fun, and you are in control of what you want. But these toppings carry a healthy profit margin with them!

Customization is a smart concept for a restaurant because you give the customer flexible pricing options and at the same time protect your profit margin.

2. Develop and Test Your Product

Before you decide to push through with your food business, you have to develop and test your product first.

Always have the main product in your concept. If you are planning to start a Mexican-themed restaurant, perhaps create a signature burrito and store made corn chips.

Identify your Buyer Persona and create a few beta test groups. Come up with at least three versions and have these tasted by the beta test groups. Collate the surveys and interview the beta test groups on their experience with the different versions.

You must be prepared to have an extended beta-testing period because you want to fine-tune the quality of your product. The final version will determine your food cost.

3. Develop Your Service System

One of our worst customer experiences was with a restaurant that had been open for two weeks. It would have been understandable if this was their first restaurant, but it was their third!

You’d think that the restaurant owner would have figured out his system by now. Unfortunately, he hadn’t, and their Facebook page is inundated with several scathing comments on the quality of their service. Hardly anything was mentioned on the quality of their food because everyone was venting on their poor service.

Your system must guarantee quick service without compromising the quality of your food. You make your customer happy, and you increase the turnover rate of your business. High turnover means higher sales!

Developing an effective service system comes down to a number of factors:

  • Preparation time of your food. You have to set parameters on how fast food is prepared and factor this in your service flow.
  • Complexity of your menu. Keep your menu simple. Focus on a signature item and a few sidings for variety. The less time a customer spends on the cashier, the faster your service flow.
  • Competency of your restaurant crew. Your cashiers are your front-line sales people. They must know the products like the back of their hands. They must know which items to recommend or to push. The same goes for waiters if it is an ala carte system.
  • Inventory turnover. If you have items that need to be marinated for 24 hours, make sure these are properly rotated from freezer to refrigerator to the marinade bath in time for cooking.
  • Product forecasting. In addition to slow service, the worst thing for a restaurant is to run out of stock. This comes down to poor product forecasting.

4. Conduct a Project Study

Once you have your product and system finalized, commission a project study. This must include the following:

  • Market Study. Find out if there is demand or a market for your product. Determine your Buyer Personas and learn their purchasing behavioral patterns.
  • Marketing Study. Design a marketing framework on how you plan to reach your target market. This is important for your branding strategy.
  • Financial Study. This will make or break your plan to start a small food business in the Philippines. The financial study will determine how much capital you will need to set up and maintain your business for at least six months.

5. Build a Business Plan

The project study will be the basis for your Business Plan. This is a necessary document which will be the blueprint or reference point for your restaurant.

Additionally, the Business Plan will be the reference point if you are trying to secure funding for your business. Banks, investors, incubators and accelerators and potential partners would want to know everything about your business.

For them, yours will be an investment, and they will want a substantial return on their money.

6. Register Your Business

When you have secured enough funding, it would be time to register your business.

You can register your business online. If you plan to set up a corporation go to the Securities and Exchange Commission or SEC website . If it is a single proprietorship or partnership, register your business at the Department of Trade and Industry or DTI website .

As a registered business, you can avail of better credit terms with suppliers and leasing arrangements with landlords.

7. Identify Your Location

It used to be that the success of a restaurant would depend greatly on location. But that may no longer be the case today.

One of the best burgers I’ve tried was not located in a high-traffic area. In fact, if you were not looking you would probably miss it. It took us 45 minutes to find the place. But it was worth it. The burger was so good!

Why did we try the place? I read about it on Facebook. Social Media is “Word-Of-Mouth” in the virtual world. When I visited their Facebook page, all of the comments were encouraging. Even the Google search results yielded positive reviews.

Be that as it may, having a good location with a high volume of foot traffic, plenty of parking options will always be a plus for your business.

Here’s my two cents worth of advice: Forget the malls! These are over-rated locations. Yes, they do bring in the volume, but they also bring in the competition. Ever notice the high number of empty restaurants inside the mall?

Another thing is some malls calculate rent as “34% of gross sales or the fixed rate, whichever is higher.”

Do the math: If your food cost is 50% and labor cost is 10% how much money would you have left if rent is pegged at 34%?

8. Develop Your Brand

One of the biggest mistakes by food retailers is not developing their brand at the start. I should know because this was one of my biggest mistakes when I started out.

Our product had so many selling points, but we could not settle on one that would define the main item. We also had a supporting dish that encroached on the role of the main item. In the end, the branding strategy was a convoluted mess.

Back then, we had to rely on traditional marketing strategies which were expensive, unsustainable and difficult to measure. The ROI on traditional marketing is very low.

Today with online marketing tools, strategies can be updated, improved and revised because performance can be measured in real time. Online marketing strategies are also more affordable which result in higher ROI.

It is much easier to develop a small food business brand today through online marketing. All you need is an interactive e-commerce website, Twitter and e-mail marketing for market acquisition, Facebook, Pinterest and Instagram for posting content and regular blogging activity.

Hire a social media manager or digital marketer to put these all together so you can generate leads for your business.

9. Qualify Your Suppliers

The key to having a profitable business is having a great tasting product that offers value and quality for the customer and an attractive profit margin for you as the proprietor.

In the burger restaurant, we visited a quarter pound burger costs only 50 pesos. Compare this with the regular fast food burger which costs three times but does not taste anywhere as good as this burger.

The restaurant’s concept is to grill your burger upon order. I noticed the burgers were not made uniformly which told me these were formed inside the store. In fast food restaurants, the patties are delivered blast frozen from a meat refinery.

A kilo of ground beef costs at the supermarket is around 188 Pesos per kilo. Thus, for a quarter pounder, the cost of the patty would be 26 Pesos. I’m assuming the proprietor buys local ground beef directly from a manufacturer at 20% less the regular price. Adjusted, the food cost of his patty should be at 21 Pesos or 42%.

In the fast food business, food costs can exceed 50%. This is why for fast food the name of the game is volume. They have to sell more to recoup lower profit margins.

Fast food margins are very low because everything is refined, packaged or imported. For example, their French fries are imported either from Portland, Oregon or Australia.

But did you know you can make better French fries from store bought raw potatoes?  All you need is a high-starch variety like Russet potatoes. Cut them Julienne style and soak them in water overnight to get rid of excess starch. The following day they are ready for frying.

And the cost? At least 50% cheaper than the imported fries!

Find a supplier who can assure you of consistently good quality ingredients at lower than retail prices. As a contingency plan, look for at least two suppliers. The competition will keep them honest, and you are assured of a second supplier if the other one runs out of stock.

10. Hire Right-Fit People

This is the Waterloo of several restaurants we tried. Service is consistently horrible.

The service crews are not prepared or trained properly. They do not know the menu, have no personality and appear lost most of the time.

The restaurant managers are not proactive. Most of them are just standing around like a coat hanger. They are not supervising the floor or attending to customers.

Some of the off-duty services were interacting with the front line crew which only served to distract the cashiers from doing their jobs. In one restaurant which served grilled chicken, the manager and the service crew was sleeping on some of the tables!

Meanwhile, in a Dimsum kiosk we visited, the attending crew was busy gossiping among one another even though a line had formed in front of them.

The food business isn’t just about the quality of your food. You must invest in the right people to manage your business. Qualify them accordingly and give them all the training they need. These are the people who are willing to work long, hard hours in the restaurant and give their best every single day.

Even though my restaurant did not succeed, I was blessed with having worked with some of the best people as service crew and managers. It did not matter if the store had only one customer or 1,000. They always gave their best.

In fact, when I moved from the food business to BPO, I brought them with me!

11. Do a Dry Run

Do not open your doors to official business unless you are 100% certain the serving system and the crew can handle a high volume of orders.

Conduct a 1-2 week dry run to iron out the kinks of your service and to give your people more practice. Start out the dry run during off-peak hours such as 2:00 pm to 6:00 pm.

As the crew becomes more confident, move the dry run to busier hours. Try dinner hours or 6:00 pm to 8:00 pm which is shorter and less busy compared to lunch time.

Promote the dry run in social media and give incentives so people will go out of their way to try your food. A good campaign would be: “We are on DRY RUN. Only 100 burgers will be served from 2:00 pm to 5:00 pm. First come, first serve only. Once the door closes, try again tomorrow!”

Another one would be: “We are on DRY RUN. First, 50 customers will be given 50% discount on their burgers!”

12. Official Day 1 of Business!

When the surveys and figures show that the restaurant is ready for official business, schedule the day when your small food business will finally open to the public.

When I was planning the launch of our restaurant, we focused a significant portion of our limited resources on developing nice looking menus and menu boards.

Trust me when I say hardly anyone will care about how your menu will look like. In every menu, the diner will primarily focus on one thing: Price.

Save your money and keep your menu designs simple. Some of the restaurants we visited only used the blackboard or print outs.

Start your Small Food Business in the Philippines

Lastly and most importantly, if you plan to start a small food business in the Philippines be prepared to embrace the grind! The food business is very tough. There will be long hours, and you have to manage many variables to make your business profitable.

As a parting thought, I believe you no longer need to own a franchise to succeed in the food business. The selling points for franchising were that you were buying a “tried and true system” and a “recognized brand”.

For these, you have to fork over a franchise fee of anywhere from 250 Thousand Pesos to 20 Million Pesos plus monthly royalties of 7% to 12% of gross income. Again, do the math. Now you have to capitalize the franchise fee! I’m sure there will be nicer things to look at than your income statement.

I enjoyed and had the best experiences with the “hole-in-the-wall” establishments. The food was great, and the service was good, and the overall value was excellent. My worst experiences were with the mall-based establishments and franchises. Service was bad; most of the time food was out of stock. And the quality was between fair to good.

If you invest time and resources, you can fine tune an efficient service workflow. As far as the branding argument is concerned, social media and other online marketing tools have rendered this myth. If you consistently offer great food with great service, the online community will build your brand.

If you plan your business well and commit to building it, your concept may grow to become a very lucrative and rewarding enterprise.

Ricky Sare is a writer, an entrepreneur, and a member of Tycoon Philippines editorial team. He is also the owner of Benchmark Global Management Solutions, Inc. , a BPO company located at Makati.

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Fast Food Restaurant Business Plan

Start your own fast food restaurant business plan

Fresin Fries

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There is  an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.

Fresin Fries will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.

Fresin Fries intends to cater to the bulk of teenagers and youngsters in Singapore. We have chosen this group for several important reasons. It is our goal to be "the extraordinary fast food place" and we believe that the age group from 15 to 25 is the primary age where brand building efforts could take place. They are on limited or fixed incomes and seek a value/price relationship that will not stretch their budgets.

Our secondary target is between the ages of 25 and 37, which are a heavy lounge/restaurant user group. They are more flexible in budgets and seek more than a value/price relationship.


Our main competitors in this segment are any food outlets within the 300 meter radius along the Orchard Road. In our location, there are Tori-Q, Pizza Walker, Starbucks, Bread Talk, and Rotiboy. 

Our customers will have the total experience when visiting our outlet(s) and website as they will learn about this fascinating new "pop culture." We will sell merchandise from pre-packaged sauces and t-shirts, to potato cutters, all with our official brand attached to them.


This plan is prepared to obtain a location for the initial launch of this concept. We plan to finance the costs with two investments of $100,000 total, one at startup and the other at the beginning of the second year. We expect strong growth for all three years, and profitability beginning in the third year.  

Financial Highlights by Year

Financing needed.

The company is owned by the original 4 founders, who each will contribute $25,000 for the same amount of share, 25%, and $100,000 in paid-in capital at the start. This will cover start-up requirements. We expect to contribute a second $100,000 at the beginning of the second year. 

Problem & Solution

Problem worth solving.

There is an  increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall. 

Our Solution

Our main focus will be serving high-quality food at a great value. Fries will strive to be a premier local fast food brand in the local marketplace. We want our customers to have the total experience when visiting our outlet(s) and website as they will learn about this fascinating new “pop culture.” We will sell merchandise from pre-packaged sauces and t-shirts, to potato cutters, all with our official brand attached to them.

Target Market

Market size & segments.

We are targeting young Singaporeans as our primary market. Orchard Road is the place to meet and hang out after school. Due to heavy extra-curricular activities among Singapore’s youth, it is common for high schoolers to have lunch inside shopping malls, and not at home. They tend to flock to fast food joints inside shopping malls across Orchard Road.

Our secondary market segment is the "Working Singaporeans." With so many shopping malls in the vicinity, Orchard Road is the haven for shoppers and job seekers alike. In the new Paragon Shopping Centre, there are more than 8,000 workers currently working as sales persons and boutique staff. There are more than 10 major shopping malls across Orchard Road, including Ngee Ann City, the biggest shopping mall in the nation, employing more than 50,000 workers.

Lastly, Orchard Road is also the destination for tourists staying in the area. The Meritus Mandarin, Crown Prince Hotel, the Hilton, and Popular Hotel are a few of the biggest accommodations in Singapore. Tourists will stroll Orchard Road, hunting for the latest trend in fashion and have no time to stop for a full meal during shopping. Fresin Fries is the alternative for a quick bite while shopping the fancy boutiques in the area

Current Alternatives

More details on our competitors: 

Tori-Q Tori-Q is locally owned franchise who sells Japanese BBQ skewers. Established in 1998, Tori-Q had expanded its operation into neighboring countries, Indonesia, Malaysia, and Thailand. Tori-Q is popular among local teenagers as it offers fast service to its customers. Commonly, Tori-Q outlets are rather small, and can only serve a maximum of 6 guests. It is a choice for those who are in a hurry and would like to grab a quick lunch on the way.

Pizza Walker Pizza Walker is a joint venture positioned as gourmet pizza joint in Singapore. Most of its retail outlets are decorated with welcoming ambience, such as flowers and see-through kitchens. Pizza Walker is a good place to hang out, and the place is always full during lunch hour. It has more than enough tables to serve a maximum of 55 guests. Its specialty is all-you-can-eat pizza!

Starbucks Starbucks’ strategy entering the lunch market had made some impact in Singapore. Usually, a lunch menu in Singapore consists of "fried and BBQ stuff" such as roast pork with rice or the Big Mac. Starbucks is one of the first food retailers that popularized "light and healthy" alternatives such as salad or lean sandwich as an options for Singapore’s lunch accommodations.

Bread Talk As the most successful franchiser in Singapore, Bread Talk is surely becoming a threat for most food retailers. Bread Talk not only rented most of the retail space along Orchard Road, but now they are doing delivery to offices and apartments nearby. Bread Talk outlets usually consist of a huge see-through kitchen, and bread trays ready for pick-up by customers, with three or four cashiers at front, to speed up the queue. Rumor has it that Bread Talk sold more than 35,000 breads each day in just one of their retail outlets.

Rotiboy A Malaysian franchise. Rotiboy is quite popular in the region as it is now expanding into several cities in Indonesia, Vietnam, Thailand, and the Philippines. Rotiboy offers simplicity for quick lunch franchiser, and often considered alternatives for its long queueing rivals.

Our Advantages

We will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.

Keys to Success

This is what it will take to make us successful: 

  • Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition.
  • Control costs at all times, in all areas and implement a conservative approach to growth policy. Although, we provide more than enough fund to open more than one outlet, we want to be on the safe side of the business.
  • Sell the products that are of the highest quality, as well as keeping the customers happy with all of our product categories from food to store merchandising.
  • Provide 100% satisfaction to our customers and maintaining the level of excellent services among other competitors.
  • Encourage the two most important values in fast food business: brand and image, as these two ingredients are a couple of main drivers in marketing communications.
  • Get access to high-traffic shopping malls near the target market.
  • Promote good values of company culture and business philosophy.

Marketing & Sales

Marketing plan.

Pro Tip:

The sales strategy is to build and open new locations in order to increase revenue. However, this plan will be implemented when the one "market tester" outlet showed potential growth. As each individual location will continue to build its local customer base over the first three years of operation, the goal of each store is shown on the graph as well as annual sales of our flagship store 

Locations & Facilities

Fresin Fries locations will range in size from 50 – 70 meter square and will seat from 15 – 25 guests. Our first location will be on the larger end of this range. The location will feature its own originality in merchandise display and other brand building attributes. We will equip the outlet with modern furniture and aim for cleanliness and an open feeling. We are currently looking at several possible sites in shopping malls along Orchard Road.

The space selection will be chosen based upon the following criteria:

  • Community size: minimum of 800,000 people within a radius of 8 kilometers.
  • Tourist destination.
  • Easy access.
  • Large percentage of teenagers in the community.

All of these qualities are consistent with Fresin Fries’ goal of providing a top quality fast food experience. We want "word-of-mouth" to be our best form of marketing, where our customers value our brand as something exciting and cannot wait to tell their friends and neighbors. And of course these days word of mouth is amplified word of mouth, via social media. 

Milestones & Metrics

Milestones table.

Milestone Due Date Who’s Responsible
Sept 12, 2018 Harry Hip
Sept 13, 2018 Sam Sauce
Sept 13, 2018 Sam Sauce
Sept 13, 2018 Guy Fry
Sept 13, 2018
Sept 13, 2018 Harry Hip
Sept 21, 2018
Sept 24, 2018
Sept 24, 2018 Guy Fry
Oct 09, 2018 Carl Cone
Nov 15, 2018 Carl Cone
Jan 01, 2019 Carl Cone
Jan 01, 2020 Carl Cone

Key Metrics

Our key metrics that will help us succeed are: 

  • Detailed operational metrics for the flagship operations. We need to make the sales forecast and gross margin, plus sales per square foot. The original has to be running smoothly and be operationally solid before we go to second location. 
  • Sales per employee. We need to watch this variable very closely. We can’t expand without making sure that this model works with the planned amount of employees. 

Ownership & Structure

Fresin Fries is a privately held company. It will be registered as a Limited company, with ownership 25% – Guy Fry, 25% – Sam Sauce, 25% – Carl Cone, 25% – Harry Hip.

Management Team

Guy Fry and Sam Sauce have more than 10 years of experience in the food industry. Both are currently employed as Corporate Staff of Company A.

Sam Sauce holds an MBA degree from University V. A true entrepreneur by heart, his latest entrepreneurial project is a diamond store in the heart of Singapore.

Guy Fry holds a BA degree in Graphic Design from the Academy of Arts. His projects are widely varied from product design to brand development of several reputable companies.

Harry Hip holds a MS degree from Institute Y. He completed several projects and served as project manager for multi-national companies in Singapore.

Carl Cone holds a BS degree from University Z, majoring in Management and Information Technology. Prior to his return to Singapore, he has held several management positions in a U.S.-based IT company.

Personnel Table

FY2019 FY2020 FY2021
Site Managers $60,000 $96,000
Cashiers (7.67) $36,000 $100,800 $158,760
Busboys (7.67) $23,400 $65,520 $103,200
Cooks (7.67) $28,800 $80,640 $127,008
Totals $88,200 $306,960 $484,968

Financial Plan investor-ready personnel plan .">

Key assumptions.

  • Status quo regarding regulation
  • No major change in macro-economic or political situation. 
  • We assume our product, product quality, and social media marketing will generate healthy growth in buzz and steady increase in sales
  • We assume efficient management of multiple sites
  • We will make the first site work before moving to the second. 
  • We will not add sites while any site is not working well
  • We expect expansion will cause a loss in our second year, but that it will be an acceptable loss and we will have working capital to finance it. 

Expenses by Month

Net profit (or loss) by year, use of funds.

Our startup funding of $100,000 will cover both startup expenses and initial assets. specifically:

Startup expenses of $54,500 incurred before launch: 

These pre-launch, pre-revenue expenses show up in our financials as negative retained earnings in the Balance Sheet at launch. 

  • Legal: $3,000
  • Furniture and interior: 17,000 (We discussed calling these assets, but we think we can legitimately expense them instead; that’s better for tax treatment)
  • Rent: $15,000. We need five weeks in the location for fixup and such before we launch. 
  • Branding: $3,500. Includes imagery, website, logo, social media accounts, etc.
  • Location fixup: $10,000
  • Other: $2,000
  • Total: $50,500

Current assets required:

  • Cash: $50,000 to cover early deficits, working capital, etc. 
  • Inventory: $10,000
  • Plates, napkins, etc. $4,000 (other current assets in starting balance) 

Long-term Assets

  • Kitchen and fixtures: $22,000

Total Startup Costs: 

  • $54,500 in expenses incurred before launch
  • $86,000 in assets required at launch, including $50K cash reserve. 
  • Total: $140,500 startup cost

Sources of Funds

Investment will be in equal parts from all four founders. We expect to invest $100,000 to start and an additional $100,000 at the beginning of the second year. We plan to avoid commercial borrowing. 

Projected Profit & Loss

FY2019 FY2020 FY2021
Revenue $543,909 $1,018,600 $1,917,500
Direct Costs $212,125 $397,254 $747,825
Gross Margin $331,784 $621,346 $1,169,675
Gross Margin % 61% 61% 61%
Operating Expenses
Salaries & Wages $88,200 $306,960 $484,968
Employee Related Expenses $17,640 $61,392 $96,994
Rent $174,000 $248,000 $298,000
Utilities $9,000 $15,000 $24,000
Marketing expenses $21,756 $40,744 $76,700
Amortization of Other Current Assets $11,000 $31,000 $50,250
Total Operating Expenses $321,596 $703,096 $1,030,912
Operating Income $10,188 ($81,750) $138,764
Interest Incurred
Depreciation and Amortization $3,143 $4,045 $5,713
Gain or Loss from Sale of Assets
Income Taxes $1,761 ($1,761) $13,575
Total Expenses $538,625 $1,102,634 $1,798,024
Net Profit $5,284 ($84,034) $119,476
Net Profit/Sales 1% (8%) 6%

Projected Balance Sheet

Starting Balances FY2019 FY2020 FY2021
Cash $50,000 $26,029 $26,361 $159,099
Accounts Receivable $0 $0 $0 $0
Inventory $10,000 $33,104 $62,319 $62,319
Other Current Assets $4,000 $6,500 $11,500 $15,250
Total Current Assets $64,000 $65,634 $100,180 $236,669
Long-Term Assets $22,000 $22,000 $27,000 $32,000
Accumulated Depreciation $0 ($3,143) ($7,188) ($12,901)
Total Long-Term Assets $22,000 $18,857 $19,812 $19,099
Total Assets $86,000 $84,491 $119,991 $255,768
Accounts Payable $32,500 $26,647 $43,816 $47,772
Income Taxes Payable ($3,107) ($1,761) $8,033
Sales Taxes Payable $2,167 $3,187 $5,737
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $32,500 $25,707 $45,242 $61,542
Long-Term Debt
Long-Term Liabilities
Total Liabilities $32,500 $25,707 $45,242 $61,542
Paid-In Capital $100,000 $100,000 $200,000 $200,000
Retained Earnings ($46,500) ($46,500) ($41,216) ($125,250)
Earnings $5,284 ($84,035) $119,476
Total Owner’s Equity $53,500 $58,784 $74,750 $194,226
Total Liabilities & Equity $86,000 $84,491 $119,991 $255,768

Projected Cash Flow Statement

FY2019 FY2020 FY2021
Net Cash Flow from Operations
Net Profit $5,284 ($84,034) $119,476
Depreciation & Amortization $14,143 $35,046 $55,962
Change in Accounts Receivable $0 $0 $0
Change in Inventory ($23,104) ($29,215) $0
Change in Accounts Payable ($5,853) $17,169 $3,956
Change in Income Tax Payable ($3,107) $1,346 $9,794
Change in Sales Tax Payable $2,167 $1,020 $2,550
Change in Prepaid Revenue
Net Cash Flow from Operations ($10,471) ($58,669) $191,739
Investing & Financing
Assets Purchased or Sold ($13,500) ($41,000) ($59,000)
Net Cash from Investing ($13,500) ($41,000) ($59,000)
Investments Received $100,000
Dividends & Distributions
Change in Short-Term Debt
Change in Long-Term Debt
Net Cash from Financing $100,000
Cash at Beginning of Period $50,000 $26,029 $26,361
Net Change in Cash ($23,971) $331 $132,739
Cash at End of Period $26,029 $26,361 $159,099

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food business plan sample philippines

How To Start A Food Cart Business Philippines

How to start a food cart business in the Philippines? This business concept is very hot in the Philippines currently. When we look at the stock market, the economy, and small businesses, we can see that many industries have started to grow, including the food industry, which is excellent news for the Philippines.

Table of Contents

How To Start A Food Cart Business In The Philippines

You could also find more cost-effective food preparation and storage options, such as renting kitchens at a nearby restaurant, school, church, or other location with health inspections and licenses.     

At the very least, business owners will need a business license and a hospitality permit (more on this later). In addition, most lenders and investors will ask about your business plan before taking out a loan or investing in your food truck business.     

If you need additional funds, it is best to start a crowdfunding campaign asking your family and friends for support. Then, you are more likely to get a loan interest-free from them, but this is best discussed with a financial planner.    It is best to explain your financing plan, why you need the loan, and specify the amount you need.

When you plan to finance your food truck business, it is important to determine how the funds will be used, such as buying a truck, cooking equipment, employee salaries (if needed), and repaying the borrowed funds.

Once you have a business plan in place, your financial forecasts will help you obtain an idea and estimate the amount you will need to get your food trucks off the ground.     

A free PDF business plan can be downloaded on our business plan page.

To start a food truck business in the Philippines, you need a competitive and engaging concept, a viable business plan, a well-stocked food truck, and a solid marketing strategy to build your client base.     

Should You Start A Food Cart Business In The Philippines Or A Franchise

Some companies will have monthly fees, while other food cart businesses in the Philippines will have a royalty fee. Some even will have a term that means they will receive a small percentage on each item sold.

Terms when starting your own food cart business in the Philippines : On the other hand, if you start your own food cart business, then the terms are more towards the suppliers. Suppliers could include the location (i.e., landlord) or suppliers of products.

As an example, let us say that we are looking to start a burger food cart business . You have found a supplier for your meat. Do they have a minimum order which is a term that’s important to know before you start the business?

What Is Your Goal When Starting A Food Truck Business In The Philippines

Indeed, you can make a lot of money from a franchised food cart business that is franchised, and there are many benefits to this. Still, there are also limitations to franchising, which need some careful consideration.  

How Much Does It Cost To Start A Food Cart Business In The Philippines?

The cost is the next area when we look at ‘should you start a food cart business in the Philippines?’. Some franchising advertises a minimal amount of required startup capital . Others require a capital of over 100,000 pesos.

The other option that is available to you is to start your own food cart business. Starting your own food cart business would initially be the most expensive route if you were to start your own food cart business. But when looking at this business model long-term, it could be the most profitable and the most money-saving model compared to franchising.

What Are The Business Requirements For Starting A Food Cart Business In The Philippines?

Above are a few of the main areas that you will need as a business owner. Of course, as I mentioned, you may not need every one of these, and some of these may be covered by the franchising company. Nevertheless, the majority of these will put you ahead of the game.

After six months, a new ice-cream restaurant and 7/11 opens in the same location you are in. This example shows us a potential threat to your business. This is, of course, an example for this article, but it is recommended to spend some time looking over your strengths, weaknesses, opportunities, and threats.

What Are The Legal Requirements For A Food Cart Business In The Philippines?

For more information on setting up a food cart business/food truck business in the Philippines, feel free to click on the hyperlinks below to be taken to the relevant pages. 

How To Be Different When Starting A Food Truck Business In The Philippines?

A USP is something that keeps customers coming back. Remember the 80/20 law that we have spoken about before. The law states that 80% of your profits will come from 20% of your customers. So, in other words, when we are setting up a food cart business in the Philippines, we want customers to return and make more orders. Therefore, it’s essential to have a U.S.P.

What should your U.S.P. be? This is your choice. If this is your own food cart business, then you have complete freedom. If you are franchising a food cart business, then you may have specific limitations. However, the company that you are with may have already established a U.S.P. in the market. This will be an advantage in the early days.

What Is The Current Food Cart Market In The Philippines

As we all know, The Philippines differs dramatically from island to island and city to city. In order words, what products are popular in one area may not be as popular in another. This is always a hard thing to scale when looking at a business. Therefore, market research is always critical at the initial business stage.

When we look at the current market, what trends are you starting to see? For instance, a few years ago, milk tea first became popular across Asia, China, the Philippines, Thailand, Taiwan, and many other countries. Do you feel the current market is saturated with this business idea, or do you still feel a market gap?

One of the biggest mistakes I’ve seen businesses make time and again is copying another business that’s been succeeding.

Even has seen countless blogs set up in recent times that have copied certain parts of our article and added it to their website as their own. The problem that this causes is there is no originality, and there is nothing unique. Filipino Wealth

This may sustain a business for a little bit of time. But, ultimately, businesses that copy other businesses will fail, so never be afraid to be different and be a leader in your industry.

How To Start A Franchising Food Cart Business ?

How to start a solo food cart business .

On the other hand, if you are looking to start your own food cart business, then there are certain things you will need to do. The most obvious is registering the company and gaining any permits or licenses required for the products you are selling.

Once you have done this, the rest of the business is something many people enjoy doing. You can start building your plans, finding a location, buying your machinery, and of course, the actual food cart itself.

Tips For Starting A Food Cart Business In The Philippines?

Right Location: The right location can make or break your business. Try to look at potential businesses nearby. For instance, is there a call center or corporation nearby where the staff could benefit from your selling product?

Right Network: Are you able to network with different companies or people? Perhaps you can agree with a company to offer its workers 20% off all drinks on Saturday and Sunday.

Right Team : You may decide to run this business on your own, or you may decide to hire someone to run this for you. Whatever you choose, make sure you have the right team behind you. This is critical when building the foundations of your business.

Right Plan : At the start of any business, a plan or a strategy will be needed. Unfortunately, some businesses are ‘winged,’ which means they start without any plan. This is not recommended for a food cart business in the Philippines.

I wouldn’t suggest spending days looking at each of these points but at least a few hours with a pen and paper. Of course, you can always change your plan and strategy as you grow, but having a necessary foundation will help you in the early days of business.

Food Truck Business Philippines: Summary & TakeAway

Is a food cart business a good idea? If you can find the right market, customer, and product, then yes, a food cart business in the Philippines can be very profitable.

What I’ve always noticed around the Philippines is that Word of mouth is powerful. In other words, you will have to bring your A-game when serving customers. It’s effortless to set up a business without the correct requirements.

However, this will always catch up to you, so it is best to obtain the correct permits before opening a business.

If you do not have the resources to fund your own food cart business in the Philippines, another route could be to franchise. When you franchise another company, you are given certain benefits that are very helpful in the early stages of business.

For example, an established food cart business always has its own U.S.P., Idea customer, suppliers, etc. This will help your business run smoother in the early days.

Food Cart Truck Tips

Warnings starting food business, future reading & references.

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Food Processing Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Food Sector » Food Processing

Are you about starting a food processing company? If YES, here is a complete sample food processing business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a food processing business. We also took it further by analyzing and drafting a sample food processing marketing plan template backed up by actionable guerrilla marketing ideas for food processing businesses. So let’s proceed to the business planning section.

Why Start a Food Processing Business?

Loads of people around the world eat processed food in one form or the other hence the need to have food processing plants to be able to meet the needs of the market. As an aspiring entrepreneur, if you have the required startup capital, experience and skills, then you should consider starting your own food processing company.

It is important to point out that the food processing business can’t go out of fashion because people eat or drink processed food, vegetables and fruits in different forms on a daily basis. Depending on the scale you want to start, the startup capital for this type of business can range from moderate to high.

As a matter of fact, it is advisable to run a farm/plantation alongside your food processing plant if indeed you want to maximize profits in this business.

If you are sure that this type of business is what you want to do after you must have conducted your market research and feasibility studies, then the next step to follow is to write a good business plan; a detailed blue print of how you intend raising your seed capital, setting up the business, managing the flow of the business, sorting out tax and marketing your products amongst others.

The truth is that, it is one thing to have a fantastic idea cum business plan, but it is another thing for the business plan to translate to money (profits), that is why it is important to assemble a team of experts to work with if you want to be successful with your fruit processing plant business.

Below is a sample food processing plant business plan template that will help you successfully write yours with little or no stress.

A Sample Food Processing Plant Business Plan Template

1. industry overview.

The global food, fruit and vegetable processing industry is made up of companies that are engaged in the processing and packaging of food, fresh fruit and vegetables into canned, bottled, preserved, frozen, dried (except sun-dried) or otherwise processed or preserved food products for human consumption.

Players in this industry also blend salt, sugar, preservatives and other ingredients with food, fruits and vegetables to make consumer food products.

A recent report published by IBISWorld shows that the Global Food, Fruit and Vegetables Processing industry has experienced consistent demand over the five years to 2017, as economies of every size continue to consume processed food.

Demand has grown particularly fast in developing economies, as industrial growth has translated into greater urbanization, higher per capita income and expansion in the size of the middle class. As the global middle class has grown, it has demanded larger quantities of higher quality and more diverse food.

Over the five years to 2022, industry revenue is expected to expand. Industry demand is expected to increase as producers focus on nutritious ingredients and less invasive processing techniques to keep products as organic as possible.

The report further revealed that the production of processed food, fruits and vegetables occurs in all regions of the globe. In particular, low-tech food, food, fruit and vegetable processors, such as fruit driers, exist in almost every country in the world.

However, high-tech, large-scale fruit and vegetable processing operations are concentrated primarily in Europe and Asia.

These continents dominate the Global Food, Fruit and Vegetables Processing industry due to the fact that industry operations have been established in these areas for a very long time, enabling time for the development of major companies and advanced food processing technology.

Statistics has it that in the world, there are about 32,123 licensed and registered food, fruit and vegetable processing companies directly responsible for employing about 507,446 employees. The industry rakes in a whooping sum of $290 billion annually with an annual growth rate projected at -0.1 percent.

It is important to state that Kraft Heinz is the establishment with a lion share of the available market in this industry. If you are looking towards leveraging on the food processing industry to generate huge income, then one of your best bets is to start a food processing plant.

One thing is certain about starting your food processing business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your products because there are consumers out there who are ready to buy from you.

2. Executive Summary

Daniel Alder® Food Processing Company is a licensed food processing company that will be based in the outskirt of Santa Fe, New Mexico – united states. We have done our detailed market research and feasibility studies and we were able to secure hundred hectares of land to start open our food processing plant.

We will be involved in cultivating different types of crops, processing and marketing processed food to the United States’ market and other countries of the world.

We are starting our food processing business because we want to leverage on the vast opportunities available in the food processing industry, to contribute our quota in growing the U.S. economy, to export processed food to other countries and over and above to make profit.

Daniel Alder® Food Processing Company is well positioned to become one of the leading food processing plants in the United States of America, which is why we have been able to source for the best hands and machines to run the company with.

We have put process and strategies in place that will help us employ best practices when it comes to food processing as required by the regulating bodies in the United States of America.

At Daniel Alder® Food Processing Company, our customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Daniel Alder® Food Processing Company is a private registered food processing company that is owned by Mr. Daniel Alder and his immediate family members. The company will be fully and single-handedly financed by Mr. Daniel Alder and his immediate family members at least for a period of time.

Before starting Daniel Alder® Food Processing Company, Mr. Daniel Alder worked with some of the leading food, fruit and food processing companies in the United States of America. He has over 20 years’ experience in the industry and a Degree in Food Science Technology from the Illinois Institute of Technology.

3. Our Products and Services

Daniel Alder® Food Processing Company is a standard food processing company that is committed to producing well processed and packaged food, fruits and vegetable products for both the United States’ and the global market. We are in the industry to make profits and we are going to do all we can to achieve our business goals. Here are some of our products;

  • Canned food, fruits and vegetables
  • Cheese and bacon production
  • Hot sauce production
  • Meal replacement product
  • Pre-made salsa production
  • Fruit and vegetable juices
  • Ketchup and other tomato-based sauces
  • Soup, stews and bouillon
  • Dried and dehydrated fruits and vegetables (used as fruit flavors)
  • Pickled products
  • Jams and jellies

4. Our Mission and Vision Statement

  • Our Vision is to become a household name – brand and to have our products in supermarkets not just across the United States of America but also on the global stage.
  • Daniel Alder® Food Processing Company is a world class food processing company that is committed to cultivating and processing food, fruits and vegetables for both the United States’ market and the global market. We want our well – processed and well – packaged – food products to flood the nooks and crannies of the United States and other countries of the world.

Our Business Structure

Daniel Alder® Food Processing Company is a privately owned and managed food processing business that intends starting small in Santa Fe – New Mexico, but hopes to grow big in order to compete favorably with leading food processing companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the kind of world class business we want to own.

At Daniel Alder® Food Processing Company, we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all our stakeholders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Operating Officer

Food Processing Plant Manager

Human Resources and Admin Manager

  • Accountant / Cashier
  • Sales and Marketing Executive
  • Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Responsible for increasing management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
  • Responsible for creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization.
  • Responsible for overseeing the smooth running of the food processing plant
  • Part of the team that determines the quantity of products that are to be produced
  • Map out strategy that will lead to efficiency amongst workers in the plant
  • Responsible for training, evaluation and assessment of plant workers
  • Ensures that the steady flow of fresh food, meat, milk, fruits and vegetables to the plant and easy flow of finished products (well – processed and well – packaged food, fruits and vegetable products) through wholesale distributors to the market
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Ensures that the plant meets the expected safety and health standard at all times
  • Ensure compliance in the plant
  • Providing advice on the management of plant activities across all sections
  • Responsible for carrying out risk assessment in the plant
  • Using IT systems and software to keep track of people and progress of the growth of the organization
  • Represent the organization’s interest at various stakeholders’ meetings
  • Ensures that organizations’ goals and desired result is achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Defining job positions for recruitment and managing interviewing process
  • Carrying out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Oversee the smooth running of the daily office activities


  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Sales and Marketing Manager

  • Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Model demographic information and analyze the volumes of transactional data generated by customer
  • Identifies development opportunities; follows up on development leads and contacts
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Create new markets cum businesses for the organization
  • Empower and motivates the sales team to meet and surpass agreed targets
  • Follow recipes and formulas to produce food products that have a very specific texture, color, flavor and clarity.
  • Record test and production data for every product batch, including information regarding test results, temperature, time cycle and ingredients utilized.
  • Use an agitator or paddle to blend and mix ingredients as called for in recipe instructions, or operate vats that mix and heat ingredients mechanically.
  • Measure, weigh and select ingredients with the assistance of balance scales and English or metric measures.
  • Observe, monitor and adjust thermometers and gauges throughout the production process to ensure that the mixing chamber temperature is kept within the correct temperature parameters.
  • Start equipment and turn valve controls as needed to maintain product quality during production.
  • Monitor and listen to equipment to detect audible or visual signs of malfunctions, including leaks and other failures. Report any malfunctions or quality issues immediately to supervisors.
  • Clean and sterilize factory processing areas and food production vats daily.
  • Handles any other duties as assigned by the manager

Front Desk/Customer’s Service Officer 

  • Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
  • Receives parcels / documents for the company
  • Distribute mails in the organization

6. SWOT Analysis

Daniel Alder® Food Processing Company does not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard food processing company that will favorably compete with leading food, fruits and vegetable processing companies in the United States of America.

We engaged the services of a professional in the area of business consulting and structuring to assist our organization in building a well – structured food processing company that can favorably compete in the industry in the United States.

Part of what the business consultant did was to work with the management of our organization in conducting a SWOT analysis for Daniel Alder® Food Processing Company. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Daniel Alder® Food Processing Company;

Our strength as a food processing company is the fact that we have healthy relationships with loads of major players in the industry within and outside of the United States of America. We have some of the latest food processing equipment, commercial farming tools and equipment that will help us cultivate, process and package food, fruits and vegetable.

Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in the food, fruits and vegetable processing industry in the whole of Santa Fe – New Mexico in our payroll.

Our weakness could be that we are a new food processing company in the United States, and perhaps it might take us sometime to attract big time customers in the industry especially exporters of processed food. We are aware of this and from our projection, we will overcome this weakness with time.

  • Opportunities:

The opportunities that are available to us as a standard food processing company with a standard farm cannot be quantified, we know that there are loads of households, and businesses that can’t do without daily supply of processed food, fruits and vegetables. We are well positioned to take advantage of this opportunity.

While competition from fresh produce poses a threat, demand for industry staples will continue to grow across the global market.

Some of the threats and challenges that we are likely going to face when we start our own food processing company are global economic downturn, bad weather cum natural disasters, unfavorable government policies and the arrival of a competitor (a food processing plant) within same location where our target market exist.


  • Market Trends

If you are conversant with the food industry, you will notice that the different food consumption patterns have had varied effects in different countries. Food processing companies have introduced healthier and organic products to fight competition.

As a matter of fact, there are swings in the food industry, canned food, fruit and vegetable producers are more insulated from agricultural price swings and organic food sales have posed a significant competitive challenge to many industry players.

The food, fruits and vegetable processing industry has grown steadily over the last five years as food processing companies have adapted to the rapidly changing consumer preferences and lifestyle. As a matter of fact, investors/entrepreneurs who own big farms find it easier to open a food processing plants within their farms. With this, it is easier for them to maximize profits and of course stamp their feet in the industry.

8. Our Target Market

Naturally, the end consumers of processed food and also those who benefits from the business’ value chain is all encompassing; it is far – reaching. North America is the largest market for processed food, fruit and vegetable products Loads of households consume processed food, fruits and vegetables.

In essence, a food processing company should be able to sell their products to as many people as possible. In view of that, we have positioned our business to attract consumers not just in the United States of America alone but also other parts of the world.

We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business. Below is a list of the people and business that we will market our processed and well packaged foods to;

  • Groceries stores
  • Individuals
  • Carbonated drinks production companies
  • Restaurants
  • Fast food eateries
  • Processed food fruits and vegetable merchants

Our competitive advantage

A close study of the global food, fruits and vegetable processing industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the competition and we are prepared to compete favorably with other food processing companies in Santa Fe – New Mexico and throughout the United States.

Daniel Alder® Food Processing Company is launching a standard food processing plant with a standard crop and cattle farm that will indeed become the preferred choice of residents of Santa Fe – New Mexico and every city where our products will be retailed.

Part of what is going to count as competitive advantage for us is our access to high quality inputs, attractive product presentation, economies of scale and of course the vast experience of our management team, we have people on board who understand how to grow a business from the scratch to becoming a national phenomenon.

So also, we have healthy relationships with loads of major players in the industry within and outside of the United States of America.

We have some of the latest food processing equipment, commercial crop farming tools and equipment that will help us cultivate and also process food. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Santa Fe – New Mexico on our payroll.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.


Our sales and marketing team will be recruited based on their vast experience in the food processing industry and they will be trained on a regular basis so as to be equipped to meet their targets and the overall business goal of Daniel Alder® Food Processing Company.

Over and above, we have perfected our sale and marketing strategies first by networking with groceries stores, hotels, restaurants and other key stakeholders who are likely to become our customers. In summary, Daniel Alder® Food Processing Company will adopt the following strategies in marketing our processed and packaged food, fruits and vegetable;

  • Introduce our business by sending introductory letters alongside our brochure to stake holders in the food, fruits and vegetable processing industry, households, hotels and restaurants et al.
  • Advertise our products in food related magazines and websites
  • List our business on yellow pages ads (local directory)
  • Attend related food and fruits processing expos, seminars, and business fairs et al
  • Open our company with a party so as to capture the attention of residents who are our first targets
  • Engage in roadshows in targeted communities from time to time to sell our products
  • Leverage on the internet to promote our business
  • Engage in direct marketing
  • Encourage the use of Word of mouth marketing (referrals)
  • Join local chambers of commerce and industry with the aim of networking and marketing our products

Sources of Income

Daniel Alder® Food Processing Company is in the business for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the food, fruits and vegetable processing industry to achieve our objectives. Below are the sources we intend exploring to generate income;

10. Sales Forecast

One thing is certain when it comes to food processing and packaging business , if your products are well – packaged and branded and if your processing plant is centrally positioned and easily accessible, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Santa Fe – New Mexico and every city where our processed food products will be sold and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six months of operation and grow the business and our clientele base.

We have been able to critically examine the global food, fruits and vegetable processing industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for Daniel Alder® Food Processing Company, it is based on the location of our business and other factors as it relates to small and medium scale food processing startups in the United States;

  • First Fiscal Year (FY1):  $250,000
  • Second Fiscal Year (FY2):  $550,000
  • Third Fiscal Year (FY3):  $950,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

Below are the platforms we will leverage on to boost our food processing company and to promote and advertise our business;

  • Place adverts on community based newspapers, radio and TV stations.
  • Encourage the use of word of mouth publicity from our loyal customers
  • Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Google+ and other platforms to promote our business.
  • Ensure that our we position our banners and billboards in strategic positions all around Santa Fe – New Mexico
  • Give out sample of our products to potential consumer to try out during road shows
  • Distribute our fliers and handbills in target areas in and around our neighborhood
  • Advertise our business in our official website and employ strategies that will help us pull traffic to the site
  • Brand all our official cars and trucks and ensure that all our staff members wear our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

When it comes to pricing for processed food products, there are two sides to the coin. We are aware of the pricing trend in the industry which is why we have decided to produce various sizes of packaged food, sauce, fruits and vegetables.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months, our products are sold a little bit below the average prices of various food processing companies in the United States of America.

We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brand.

  • Payment Options

The payment policy adopted by Daniel Alder® Food Processing Company is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Daniel Alder® Food Processing Company will make available to her clients;

  • Payment via bank transfer
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients make payment for the purchase of our processed food without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting a food processing business, there are some key factors that should serve as a guide.

The source of the fresh crop, fruits and vegetables (especially if the food processing plant is not going to own a crop or cattle farm) and the size of the business determines the total cost of setting up the business. Below are some of the basic areas we will spend our startup capital in setting up our food processing plant;

  • The total fee for registering the business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) as well as accounting services (CRM software, Payroll software, P.O.S machines and other software) – $15,300.
  • Marketing promotion expenses for the grand opening of the food processing plant in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The cost for hiring business consultant (including writing business plan) – $2,500.
  • The cost for insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,400.
  • The cost for leasing a large farm land – $100,000
  • The cost of constructing a standard food processing plant and crop and cattle farm facility with the right fencing – $300,000.
  • Other start-up expenses including stationery ($500) and phone and utility (gas, sewer, water and electric) deposits ($6,500).
  • The operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The amount required for the purchase of the first set of fruit seedlings – $20,000
  • The cost for acquiring the required working tools and equipment / machines – $100,000
  • The cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • The cost of purchase and installation of CCTVs – $5,000
  • The cost for building and hosting a website – $600
  • The cost for our opening party – $8,000
  • Miscellaneous – $5,000

Going by the report from detailed research and feasibility studies conducted, we will need an estimate of nine hundred and fifty thousand Dollars ($950,000) to start a standard food processing plant business with a commercial crop and cattle farm in the United States of America.

Generating Funds/Startup Capital for Daniel Alder® Food Processing Company

Daniel Alder® Food Processing Company is a family business that is solely owned and financed by Daniel Alder and his immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

  • Generate part of the startup capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from the bank

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $700,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Daniel Alder® Food Processing Company is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail a wide range of our well-processed and well-packaged food products a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Daniel Alder® Food Processing Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check : Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Leasing of land and building of standard food processing plant and crop and cattle farm: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: In Progress
  • Recruitment of employees: In Progress
  • Purchase of the needed food, meat and milk processing machines/equipment, furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business both online and around the community: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Opening party/launching party planning: In Progress
  • Establishing business relationship with vendors – key players in the industry: In Progress

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