customer behavior research

Consumer behavior research is defined as a field of study that focuses on understanding how and why individuals and groups of people make decisions related to the acquisition, use, and disposal of goods, services, ideas, or experiences. Learn more about consumer behavior research examples, methods, and questions.

Inevitably, these changes lead to changed consumer behavior studies by which, when, how, and why the topics are studied. Like any other discipline, systematic analysis of the knowledge development status of consumer behavior field is critical in ensuring its future growth (Williams & Plouffe, 2007).It is of a greater importance for a field of research such as consumer behavior that, as ...

In this article, we document the evolution of research trends (concepts, methods, and aims) within the field of consumer behavior, from the time of its early development to the present day, as a multidisciplinary area of research within marketing. We describe current changes in retailing and real-world consumption and offer suggestions on how to use observations of consumption phenomena to ...

The results show that major research themes in consumer behavior research in the last two decades have shifted from the focus on fundamentals of consumer behavior, consumers' decision-making process, development of more robust measures and analytical methods to the focus on service quality and consumer satisfaction, online consumer behavior and ...

The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, consumer research and consumption, advancing the fields of advertising and marketing research. As an international academic journal with a foundation in the social sciences, we have a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested ...

Consumer behavior research is the study of how individuals make decisions to spend their resources on consumption-related items. It involves understanding the what, why, when, and how of consumer purchases. This field is crucial for businesses as it sheds light on consumer preferences, buying patterns, and decision-making processes.

Repayment-by-purchase, allocating payment toward specific purchases on a credit card bill, helps consumers gain a sense of progress and control over credit card debt. Consumer behavior research from Harvard Business School faculty on issues including behavioral economics, brand loyalty, and how to determine the worth of a product.

The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour (JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour.To gain an understanding of the evolution and trends in consumer behaviour, this study presents a retrospective review of JCB using bibliometric analysis. Using bibliographic records of JCB from Scopus, this ...

Research by consumer psychologists aims to promote consumers' well-being in sustainability, health, and money management. ... PhD, who has a doctorate in behavioral decision research and is an associate professor at Harvard Business School. "What I've been trying to do is use insights from psychology to make these tools much more ...

Search the journal. Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal.

Developing countries initiative. Your institution could be eligible to free or deeply discounted online access to Journal of Consumer Research through the Oxford Developing Countries Initiative. Find out more. Publishes interdisciplinary scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological ...

consumer behavior research methods focused on sampling, collecting data, and. analytical techniques (Clow and James 2013). The primary goal of marketing. research at that time was to measure ...

Also called consumer behavior, customer behavior denotes the study of customers, particularly those in a target market, including the processes they use to choose, consume and discard products and services. This field of study involves recording and examining customers' mental, behavioral and emotional responses.

The purpose of consumer behavior research is to investigate the behavior of people in their role as consumers. As described in Sect. 1.1, it is not only the externally observable behavior that is of interest, but also the internal processes, in order to be able to answer the "how" and "why" of consumer behavior (Kroeber-Riel & Gröppel-Klein, 2013, p. 3).

Sources of insight. Monica Toriello: All three of you are experts in consumer behavior. But consumers are changing fast and they're changing constantly. Anjali, in another recent blog post, you wrote, "Rather than expect consumers to settle into a defined postpandemic normal, CMOs should prepare for a constant evolution of consumer needs and expectations over the next 12 to 24 months."

research on B2B customer behavior is essential to organize and. systematize existing knowledge (Grewal et al., 2015; Lilien, 2016) and combine it with new perspectives, steering future researchers.

Behavioral science tells us that identifying consumers' new beliefs, habits, and "peak moments" is central to driving behavioral change. Five actions can help companies influence consumer behavior for the longer term: Reinforce positive new beliefs. Shape emerging habits with new offerings. Sustain new habits, using contextual cues.

Rook, Dennis W. and Robert J. Fisher ( 1995), ''Normative Influences on Impulsive Buying Behavior,'' Journal of Consumer Research, 22 ... The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations,'' Journal of Consumer Research, 34 (August), 248-259.

An overview of the current consumer behavior research tools and best practises on how to understand and change consumer and shopper behavior.

Consumer behavior research focuses on studying consumer actions (in the moment) and getting to know the underlying motives. This type of research benefits from systematic observation and a structural analysis providing key insights in order to successfully predict consumer preference and consumer buying behavior.

Advertising, Consumerism, Materialism, Marketing. Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to ...

field. Therefore, given the importance of consumer behavior research, a comprehensive literature study of more recent con-tributions to this area of research is warranted. In this regard, this article serves to assess the structure and evolution of consumer behavior research content in business disciplines.

Understanding consumer behavior is a cornerstone of effective market research, providing insights that drive strategic decisions for businesses. To interpret consumer behavior, you need to delve ...

Systematic review on customer citizenship behavior: Clarifying the domain and future research agenda. Maciej Mitrega, Vojtěch Klézl, Vojtěch Spáčil. February 2022. Pages 25-39. View PDF. Article preview. Research articleFull text access.

EXPLORING THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BEHAVIOR AND LOYALTY. September 2023. International Journal of Research - GRANTHAALAYAH 11 (9) DOI: 10.29121/granthaalayah.v11.i9.2023.5308 ...

Guided by the theory of planned behavior, elaboration likelihood model of persuasion, and media richness theory, this study utilized a 2 (source: user generated content vs. advertising) × 3 (format: video vs. image vs. text) × 2 (involvement: high vs. low) between-subjects research design (N = 493). Results revealed that consumer generated ...

First Published: 09 December 2023. Abstract. Full text. PDF. References. Request permissions. The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, advancing the fields of advertising and marketing research.

The present situation part of the index is much higher, though it still declined - to 142.9 in April from 146.8 in March. Consumer expectations for the future are much lower, and have been for a ...

Prior research documents deleterious consequences of the annual clock change to daylight saving time in many contexts, but little is known about the effect the policy has on consumer behavior. While policy debates around ending seasonal clock changes continue, millions of consumers worldwide are potentially adversely affected by the time change.

Dr. Nupur Arora is a doctorate in the domain of Marketing (Consumer behaviour). She won the MBA gold medal (Insurance & Risk Management from Amity University, Noida). Has a rich 11-year experience including industry and academia. Her research interests include Online Consumer Behaviour, E-commerce and Social Media marketing.