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10 most trusted reviews websites in the UK

Whether you’re looking to book your next holiday, preparing for home improvements, hoping to invest your savings or searching for somewhere to dine out, the internet can provide a review website to help you make an informed decision. We’ve put together our top 10 of the best reviews websites in the UK for trusted reviews, so you can be sure you’re making the right choices in life.

Trustpilot is probably the best-known general reviews website for many different types of consumer businesses in the UK. It hosts user and customer reviews on a wide range of companies. The site has struggled with issues around fake reviews, but says it is working hard to make improvements, and provides a good general site for reviews where a more specialised platform is not needed.

Tripadvisor

We’ve all been there: you’re trying to plan a holiday or mini-break and you want to scope out the local attractions before you arrive. Enter Tripadvisor to offer you comprehensive listings and reviews on everything you might want to experience on your travels. From hotels, to restaurants, to tourist attractions, Tripadvisor has it covered. Like Trustpilot, the site has received some negative press as companies try to ‘game’ their reviews, but is also working on improving its accuracy.

When buying or renting a new home, you need a specialist review site to differentiate between the UK’s many developers and developments. HomeViews is the UK’s only review site dedicated to new build property, offering detailed, carefully verified reviews from the people who know best – the residents who already live there.

Buyers and renters can read detailed reviews and check ratings for individual developments and developers. We show building ratings for Location, Design, Management, Value and Facilities, as well as an overall Star Rating. Our area guides and blog also provide a useful source of information on top developments, locations and all aspects of the property buying and renting experience.

Checkatrade

Home improvements, maintenance and construction can be some of the biggest investments you can make. If you’re putting your hard-earned money into improving your home for your family, you want to make sure you’re bringing in the best to get the job done to a high standard.

Everyone’s heard horror stories about ‘cowboy builders’ or construction teams upping and leaving before a job’s completed. Checkatrade gives consumers a place to find reliable reviews of tradespeople. With its reviews, you can choose from the most trusted suppliers in your local area.

Google Reviews

Google Reviews service has an ever-expanding library of reviews attached to listings, venues and businesses on Google Maps. If a business or location features on Google Maps, you can be sure to find reviews of it on Google. Whether a local retailer or tradesperson, a major workplace, a tourist attraction, a leisure facility, a supermarket or even a carpark, you can find what people think of it on Google.

Amazon is a vast resource for consumer reviews of almost any product. If you’re shopping for anything and Amazon sells it, you’ll find reviews of it there. Amazon allows reviewers to upload photos and videos of their products. It has a system to verify that reviewers have genuinely purchased the product, and also recognises the most prolific and influential reviewers on its platform.

A genuinely authoritative voice in the UK consumer sector, Which? has been providing independent reviews and consumer advice for decades. Members can access an extensive database of product reviews, from electronics to financial products, to cars and home products. Which? also provides backing for consumer rights campaigns in a variety of different areas.

If you’re looking for a new smartphone, laptop, pair of headphones, TV, tablet, smartwatch or almost any other electronic gadget, Techradar is a great place to start. They regularly publish up-to-date top 10 lists of products in any given category. The tech website reviews products fairly and with an unrivalled level of detail. If you really want to know the performance difference between an A15 Bionic and a Snapdragon 8 smartphone chip, Techradar has got you covered.

Booking.com

As well as being a comprehensive holiday rental and hotel booking site, Booking.com has a reliable bank of accommodation reviews that can help you choose your next holiday destination. Sort accommodation according to reviews to compare your options in your chosen holiday haven. You’ll find the best combination of high review score and value for money, to make that trip of a lifetime even more satisfying.

Expert Reviews

Expert Reviews is one of the UK’s most reputable independent product review websites. If you’re overwhelmed by the sheer choice on offer across the market, Expert Reviews can help. They publish detailed reviews of the latest products and up-to-date listings for the most popular consumer products, with a level of detail and advice that can give you confidence in sending your hard-earned money.

Trusted Reviews

Yes, we’ve slipped in an 11th review site just to keep you on your toes. Did you notice? Trusted Reviews is another UK-based tech specialist review site. They provide reviews on all the latest computing, tablet, smartphone and audiovisual kit. Their site can help you to wade through all the confusing product names and numbers to find the tech that’s truly right for you.

Best rental websites UK: Our pick

Uk property blogs and news sites: our pick, best websites for london apartments: our pick, what to look for in a trusted reviews website.

There are plenty of things to look for in a trustworthy reviews website. You’ll ultimately have to decide whether you trust the website, but several things might help you make up your mind. Here are our top five things to look in a trusted reviews website:

Independent, unbiased reviews: The first thing you’ll want to check is that the reviews contained on the site are unbiased and independent. That means they’re not sponsored by the company or product being reviewed.
Verified reviews: When it comes to user reviews, you’ll want to know the reviewer is actually a customer of the company or owner of the product. You can only be sure of this if the reviews are verified before being published.
A clear scoring matrix: If you’re going to make a purchase decision based on website reviews, you’ll want to know how the scores for each product have been put together. Look for a clear, transparent scoring process with a breakdown of how the ratings have been compiled.
Moderation services: A high-quality reviews website moderates and checks its reviews for legitimacy. If you read enough reviews, you’ll start to spot fake ones, and a trustworthy review site should make sure they have a mechanism to remove these.
Thorough and extensive review criteria: The more extensive and detailed the review criteria, the more trust you can place in the review score.
Good grammar: While the quality of writing on a site doesn’t necessarily make it more or less trustworthy, it’s still an important factor. Correct, consistent grammar and spelling are an indication that the company takes its image seriously. This shows that the company makes an effort to do things properly. Accordingly, this suggests that it also spends time and resources on verifying reviews and generally checking that everything it puts out online is clear, honest and transparent.

HomeViews only publishes independent, verified reviews from residents who actually live in each new build property development. We provide moderation of reviews and each review is made up of scores in five different categories of the lived new build experience. When it comes to finding out what it’s really like to live in a new build property development, HomeViews has got you covered.

Have we missed your blog or site? We’re always on the lookout for innovators and new arrivals on the scene, so please do get in touch and we’ll try to include you in a future update.

HomeViews is the only independent review platform for residential developments in the UK. Prospective buyers and tenants use it to make an informed decision on where to live based on insights from carefully verified resident reviews. Part of Rightmove since February 2024, we’re working with developers, house builders, operators, housing associations and the Government to give residents a voice, recognise high performers and to help improve standards across the industry.

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Real reviews by real people.

Everyone can have a voice on Trustpilot. Anyone who’s had a genuine experience is welcome to write a review, good or bad. All reviews are treated equally—and we don’t allow companies to remove a review just because they don’t like it .

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Get in touch to find out more about what we do to build trust and promote transparency in online reviews. For editorial and press enquiries, see Trustpilot’s Press site.

Trustpilot Reviews

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Reviews 4.2.

301,297 total

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True to the mission

Administrators really care about posting useful information. If the engine blocks your post, contact the company. If your claim is legit, they will make sure it gets posted. My experience is that the company does care about helping consumers avoid pitfalls. Thank ms. Ayana.

Date of experience : 11 September 2024

trust Trustpilot With Trustpilot you can read reviews…

With Trustpilot you can read reviews before you buy anything or search a company to see if its legit. This service is invaluable in what it does to prevent you making wrong decisions in either buying or selling. Just trust Trustpilot, you won't go far wrong

We were made vsery welcome…

On visiting the store in Eastbourne we were made very welcome. Sharon took us to see the rollator that we wanted and allowed us to compare it with another and gave us time to consider. We then looked at riser recliners and again we were left to browse and given help when required. We were never hassled and were able to take our time before purchasing so in all the experience was good.

Date of experience : 03 September 2024

Trustpilot should really check for fake…

Trustpilot should really check for fake reviews. I have recently been scammed by Blossomup which has many excellent reviews. When you look at them one by one, they don´t even have a title, (xxxx, or cccc are their titles), which is obviously a fast way to produce reviews that will compensate for the real ones that are trying to warn others about not falling in the trap.

Since my earlier post it is true that…

Since my earlier post it is true that Iglu has resolved the problem. However, when I eventually got through to the retention dept, I was told they didn’t deal with my inquiry. Having explained my dissatisfaction, Rianna said that although it was not her job she would try to help me. She did and I very much appreciate her input. I do think that Iglu need to look into staffing levels for after sales service because it seems this is where their problems lie.

Date of experience : 10 September 2024

Grate platform

This site helps people to recognize and find the true face of company and etc.. its a grate way of seeing what other people experience are about business, companies and other people who call themselves professionals. I am absolutely happy with trust pilot which can give me a peace of mind when i am unsure about something i refer myself straight away in here to see if it worth it to go with this company or business or not. at the end wanted to thank you guys provided this platform for people to feel secure and have a peace of mind if they want to purchase anything from anywhere .

Tells me about apps and stuff and…

Tells me about apps and stuff and online casinos is my favorite thing reviewed on here. Tells me about the scams before I waste my money on them. Mostly everything you do on your phone that's a website or mobile app you'll find out if they are good or bad by just searching on here saves a lot of time & Definitely saves money!

We’ve use HomeServe for the last 4 yrs…

We’ve use HomeServe for the last 4 yrs . Where we sign up to the heating & plumbing service. Heating includes a boiler service per ur & we’ve used the plumbing service twice .boiler service with most companies is between £70 to £129 & the plumbing cost us £60 excess where we had issues with the drains where if we called out a drainage company they would of charge about £150 So the price is great & the service that we received was first class .

They are good

They are good, but they shouldn't remove rewviews who are truth and honest just because the reviewed company doesn't like bad reviews. Also and most importantly, many 5 stars reviews on a company who performs very bad should be properly checked as most of times are fake and made up by companies employes

When you sign onto a paid plan with TrustPilot, you'd assume you'd get some kind of support, especially when you've got reviews on your businesses page that aren't about your business. It appears not, I just get ignored, and ignored and ignored... I'd go as far as saying the paid plans are just a scam

i love to read Trustpilot reviews

i love to read trustpilot reviews some reviews just because they say something bad about a company it is not always true next person may love the product so i just say give an honest review if you don't like it was shipped a little late tell the company don't take it out on the company and write a nasty review . IF YOU LOVE THE PRODUCT GIVE THE COMPANY A GOOD REVIEW ALWAYS BE KIND WITH YOUR WORDS . WE SHOULD ALL BE KIND . THINGS ARE DIFFICULT FOR EVERYONE SO JUST BE KIND!!!!ANNIE

Very good in helping people with…

Very good in helping people with information from my own experience when deciding to find out what, where etc. is helpful to them. Trustpilot can be good when having to check out, even quite literally "reading between the lines", when choosing on what's best and prefer to spend money on. I hope my own experiences are helpful even in a small way so other customers are better informed.

I love this platform

I love this platform, its so easy to use, for us old gals that repel technology the moment we look at a computer screen. (seriously my computer looks at me and said Oh H e Double hockey sticks shes back.. shut down! Shut down!!) I find very few review sites make a difference. Trust pilot does! We need a grown up place to respectfully state our issues.

the best place to review you experience

thanks for you platform where anyone can get honest review about the service that one expreirne and make an informed decision on the product or service i have never take a decision before i purchase a product or service before looking a review on trustpilot. and all 5 star review are honest thanks for your service

Date of experience : 09 September 2024

Trust and Confidence!

The easy sign-up and verified user tool, gives me trust and confidence in the reviews on Trust-pilot. Thank you for giving a platform to consumers to air out their concerns about services and products. More importantly, for helping consumers make informed decisions about products and services.

God bless you trustpilot you’ve really…

God bless you trustpilot you’ve really helped me honestly 🙏 I appreciate you sincerly. Thank you for coming through if not bybit is just so useless in their support

My experience with trust pilot content…

My experience with trust pilot content integrity team has been awful, I reviewed a company for their good service and they removed my review on basis of fraud and asked for proof when I provided them proof they ghosted me and still are ghosting me it's been 23 days since I gave them my invoice and still my review is not back yet. I can't seem to understand why their service is so crappy. Really unhappy with trust pilot.

Obviously fake reviews

I’m concerned about the reviews on Credit Fresh, Fora, Moneykey and Pathward. A quick look at the reviews and it is very obvious the reviews are not genuine. People are getting scammed based off of this. Please stop allowing “invited reviews”.

Trustpilot is useful service

Trustpilot is useful service, but open to abuse from scammers. I have seen many examples of this with financial scams, where they post their own reviews which are not checked, and users can only report them for one reason, once.

Hi from what I have seen this site is great to find out who is scamming and who is treating their customers right. But this site it is not fare to the android users, because we cannot get the trust pilot app.

10 most trusted reviews websites in the UK

February 28, 2023

Whether you’re looking to book your next holiday, preparing for home improvements, hoping to invest your savings or searching for somewhere to dine out, the internet can provide a review website to help you with your decision. We’ve put together our top 10 of the best reviews websites in the UK for trusted reviews, so you can be sure you’re making the right choices in life.

Trustpilot is probably the best-known general reviews website for many different types of consumer business in the UK. It hosts user and customer reviews on a wide range of companies. The site has struggled with issues around fake reviews, but says it is working hard to make improvements, and provides a good general site for reviews where a more specialised platform is not needed.

Tripadvisor

Checkatrade

Everyone’s heard horror stories about cowboy builders or construction teams upping and leaving before a job’s completed. Checkatrade gives consumers a place to find reliable reviews of tradespeople. With its reviews, you can choose from the most trusted suppliers in your local area.

Google Reviews

If you’re looking for a new smartphone, laptop, pair of headphones, TV, tablet, smartwatch or almost any other electronic gadget, Techradar is a great place to start. They regularly publis up-to-date top 10 lists of products in any given category. The tech website reviews products fairly and with an unrivalled level of detail. If you really want to know the performance difference between an A15 Bionic and a Snapdragon 8 smartphone chip, Techradar has got you covered.

Booking.com

Expert Reviews

Expert Reviews is one of the UK’s most reputable independent product review websites. If you’re overwhelmed by the sheer choice on offer across the market, Trusted Reviews can help. They publish detailed reviews of the latest products and up-to-date listings for the most popular consumer products, with a level of detail and advice that can give you confidence in sending your hard-earned money.

Trusted Reviews

Have we missed your blog or site? We’re always on the lookout for innovators and new arrivals on the scene, so please do get in touch and we’ll try to include you in a future update.

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HomeViews provides verified resident reviews of the UK’s housing developments. We’re working with developers, landlords and the Government to recognise high performers and help to improve standards in the built environment.

Weybridge House, PO Box 695, Weybridge, Surrey, KT13 3BE
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Best sites for consumer reviews

Find out what other people think of that product, service or location before you try it yourself.

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The 25 Best Review Platforms

Definition | Benefits of Reviews | Best Platforms |

The most popular review platforms are generally those that aggregate user reviews in a way that makes it easy for consumers to sift through them and understand more about the product or service.

Given that most consumers rely on user reviews to inform their purchase decisions, it’s hard to overestimate the importance of these review platforms for businesses.

What is a review platform?

A review platform is a site which collects user reviews of products and services and then displays them according to various filters such as star rating.

The purpose of the review platform is to highlight the experience of customers who have had hands-on experience with the product or service. Since it’s not always easy to take a company’s word about its products or services at face value, many consumers like to browse through user reviews before they part with their cash.

The review platform is, as such, an essential tool for both business owners and customers. It can make or break a company’s reputation and credibility, so it’s in the interest of business owners to ensure they provide a five-star service to their clientele.

While reviews aren’t everything, it’s hard to uphold a positive online reputation without them. Even if the reviews for the company aren’t 100% positive, more reviews inevitably leads to more exposure and increased visibility. This usually results in customer interest, which can usually be converted into sales.

What are the benefits of having customer reviews?

Customer reviews should form an integral part of your marketing efforts if you’re a business owner. If you neglect them, they can tear your business down by tarnishing your reputation, but if you nurture them they can skyrocket your sales and propel you to further growth and success.

1. Easier purchasing decision

If you want to secure more sales, putting more time and effort into your marketing strategy seems like a wise course of action.

Yet, you don’t necessarily need to spend a lot of money or even that much time.

How is that possible?

Well, let’s just say that the user review should be seen as a powerful (and free) marketing tool that you should take advantage of.

The magic phrase here is social proof.

Reviews provide your product or service with a legitimacy that you won’t find anywhere else. That’s because the words come from your customer base.

This social proof can ease a customer’s concerns about the product on offer and perhaps even convince them to make the decision to purchase .

2. Better clickthrough rates

As a business, you want your customers to not just show interest in what you have to offer but to make purchases.

After all, without sales, all the interest in the world won’t mean anything for your financial goals.

To improve clickthrough rates, star ratings are something you need to pay attention to.

While there are ways of using negative reviews in your favor, it goes without saying that glowing four, and five-star reviews are best.

These four and five star reviews will most likely boost your clickthrough rates, as customers will have a much easier time parting with their cash if they perceive the product as well-rated.

It’s much harder to convince someone to invest in a two-star product than a four-star one, so you should do your best to keep customers happy so you can shoot for the stars.

3. Trustworthiness

Businesses sometimes have a bad reputation.

Due to the amount of misleading marketing out there, and the number of cutthroat entrepreneurs who care about nothing other than sales, it makes sense that the average customer is reluctant to trust a company’s words.

That isn’t to say you can’t have an effect with your words; it just means that your words have more power if your customer base backs them up .

You could claim that your product is the best in its category and even have third-party testing to back up your claims, but if a few hundred people have bad things to say about it, then your sales will likely suffer.

You need to foster customer trust and loyalty by proving that you are sincere and responsive to customer feedback.

4. Provides Useful Feedback

Without customer feedback, how can you improve upon the products/services you offer?

Reviews are essential for the improvement process, since they give you invaluable information that – if used correctly – can help you increase customer satisfaction going forward.

While it isn’t always easy to hear, negative feedback and criticism from customers are very useful.

Because it shows you if your product has any clear flaws or issues that need to be addressed. It’s very challenging to climb the rankings and get flawless star ratings if a lot of customers have drawn attention to the same problem.

As such, feedback, regardless of whether it is positive or negative, is essential for any business to grow.

What are the best review platforms?

We’ve gathered together 25 of the best review platforms, so you know exactly where to go for real product feedback whether you’re a customer or a business owner.

These platforms all do a great job at presenting the user reviews in a way that’s easy to understand, and easy for you to browse according to various filters so you can quickly find the information you need to make a purchase decision or find out what customers are saying about your business.

1. Trustindex

Trustindex is used by more than 20,000 businesses, as a platform to display customer reviews and increase sales.

If you’re having trouble finding the best way to proudly show off your five-star reviews and recommendations, then you needn’t look further. Trustindex offers a wide variety of widgets for popular review platforms such as Google, Amazon, and Yelp to help you boost your SEO ranking and customer trust.

2. TripAdvisor

TripAdvisor is a review platform that focuses on the travel and leisure industry.

It’s ideal for holidaymakers and businesses in the tourism and hospitality sectors, looking to improve the overall customer experience.

The huge review platform receives an estimated 390 million unique monthly visits across its 49 sites, from customers and business owners from all over the world.

3. Google My Business

Google My Business is a service that allows customers to check out local business ratings, and business owners to manage their online reputation and visibility.

It’s an essential tool for business owners as it allows them to be found online and locally, especially if they focus on boosting their local SEO.

Given that most consumers use Google on a regular basis, it’s a great platform to leverage for visibility and for customers it’s easy to find out information about a business quickly.

4. Facebook

Facebook is first and foremost a social media platform facilitating social connections and conversation, but it is also widely used as a review platform.

If you set up a business page on Facebook, you can reach a lot of potential customers through the ‘shares’ and ‘likes’ you collect.

It’s currently estimated that there are around 2.89 billion active monthly users on Facebook, so this should dispel any doubts about the visibility you can achieve with Facebook reviews.

Amazon is one of the largest online retailers, stocking products from thousands of companies all over the world.

That makes it an excellent review aggregator, and a great website to visit to get an idea about a product or service from the customers themselves.

With an estimated 2.45 billion average monthly visits this year, you can’t argue with the importance of a site like Amazon for customer reviews.

Yelp is all about crowd-sourced business reviews, covering everything from dentists to hair salons.

As such, it’s a great review platform for service-based businesses and for consumers looking for the best price/quality nearby.

Yelp brings in around 178 million unique visitors every month.

7. Better Business Bureau

The Better Business Bureau, or BBB, is all about fostering customer trust by revealing what a business is really like.

This review platform is for discerning customers looking for a reliable company, and for business owners it’s an important platform to come across well on.

The BBB receives around 7 million monthly visitors every month.

8. Foursquare City Guide

Foursquare City Guide, as you might have guessed from the name, provides reviews about businesses locally in your city.

The app will give users personalized recommendations based on their preferences, so as a business owner you want to be one of the first local businesses to pop up for customers.

The platform receives around 3 billion global visits each month.

9. Yellowpages

Yellowpages is perhaps best known as the large catalogue which you turn to whenever you need to find a local business.

Through the review platform’s website, customers can write reviews and browse existing reviews to inform their purchase decisions.

Yellowpages has on average 60 million monthly visitors.

10. Trustpilot

Trustpilot is one of the most trusted online review platforms, with more than 500,000 companies in its database.

It’s a dedicated review platform that covers a variety of niches from health and fitness to clothing and even travel insurance.

As such, it’s a good website to rank well on if you have a niche business.

If you are looking for good Trustpilot alternatives read our article.

Angi, formerly Angie’s List, is an online directory which provides crowd-sourced reviews for contractors and businesses in your area.

As such, it’s a good review platform to perform well on if you’re an independent contractor or if you run a small local business.

The website receives around 10-11 million monthly visits.

12. Glassdoor

Glassdoor is the go-to website for finding information about businesses and what they are like to work for.

As such, it’s an important website for hiring future employees or for job seekers trying to secure their next position.

If you treat your employees well, you can rank highly on Glassdoor and boost your online reputation. There are around 67 million unique monthly viewers.

13. Choice Reviews

Choice Reviews is part of the Association of College and Research Libraries and gives users access to hundreds of thousands of academic reviews.

As such, if you’re in the education niche, supplying academic textbooks and the like, then you’ll want to make sure you rank highly on the website.

Which? is a UK-based website and magazine which is all about promoting consumer choice.

The brand presents various options to its customers based on reviews and ratings as well as in-house testing, so it’s a great website to be featured on.

15. ConsumerReports

Consumer Reports, formerly Consumers Union, is a nonprofit based in the US which serves the consumer through independent product testing.

The review platform conducts its own through research and testing to put products through their paces and provide customers with a detailed assessment.

The website targets every type of product from fridges to exercise bikes, and has an estimated average of 13 million unique monthly visitors.

16. Consumer Affairs

Consumer Affairs is a website built on the idea that ‘knowledge is power’.

As such, it’s a website that promotes transparency and seeks to get to the bottom of company’s claims about their products and services.

Covering an extensive list of business types and services, from insurance to movers, it’s a go-to review platform for many customers. It draws in on average around 4 million unique monthly visitors.

17. Citysearch

Citysearch is an online city guide that can provide holidaymakers and tourists with all the information they need to know about business in various niches in their destination.

For example, if you’re heading to Chicago and you want some pizza restaurant recommendations, you can use Citysearch to see the options along with user reviews and ratings.

It is considered to be one of the most popular local city guides in the US, helping around 11 million customers a month to reach a purchase decision.

18. Yahoo! Local Listings

While Google My Business is one of the most popular local business listing platforms, Yahoo! has its own rival service called Local Listings.

With this service, you can claim your business listing online and manage it to make it possible for customers to find you locally.

It’s a good platform to boost your local visibility, as on average Yahoo! receives 200 million unique monthly visitors.

19. Influenster

A review platform for influencing purchase decisions, Influenster aims to show customers reviews from ‘people just like you’.

The platform relies on modern metrics such as social media analytics to assess a product’s popularity across social media.

As such, it’s a good website for the young, modern consumer. It has around 2.5 million monthly unique visitors.

20. G2

Not all products are physical, these days there’s a huge demand and market for software.

G2 is one of the best websites to head to for detailed reviews on software options, so if you’re a tech company or startup it’s a good website to rank well on.

There are around 5 million monthly visitors to the website.

21. TrustRadius

TrustRadius is another software reviews platform, so again, if you’re a tech company selling digital property to other businesses then it’s worth checking the site out.

There are around 1 million monthly visitors, which may not seem like much, but considering it’s a specific niche it’s a large audience for software companies.

22. Manta Business Reviews

Manta Business Reviews provides reviews for around 35 million businesses.

You can claim your business listing on the website to boost your visibility, and tap into the pool of customers that regularly use the website.

23. GoodFirms

GoodFirms provides reviews for service-based companies and software products.

If you work for, or run, a B2B (Business to Business) tech company then GoodFirms is a website you’ll want to look into.

The website receives around 700,000 monthly visitors.

24. HubSpot App Marketplace

HubSpot is a popular online marketing company, but it’s the App Marketplace we’re interested in for customer reviews.

Through the website, you can find out what customers have to say about your app or about an app you’re looking to invest in for your business.

It’s a reliable website that can help inform your app purchase decisions.

25. Capterra

Capterra is a well-respected website that brings software reviews to the masses. It refers to itself as the ‘world’s leading software reviews and selection platform’ which means it has a lot of clout in the software industry and it’s an invaluable resource to businesses in the niche.

As such, it’s an excellent review platform to aim for if you sell software to businesses or directly to consumers.

33 Customer Review Sites for Collecting Business & Product Reviews

Published: July 10, 2023

We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online customer reviews for your business. (Did you know that in a recent HubSpot Research survey, 1/3 of respondents said review sites played an important role in their purchasing decision-making process?)

But if you're new to customer reviews or not sure where to find them, let's brush up on some basics and highlight why they're relevant for your business.

In a bit of a time crunch? Use the jump links below to navigate to the exact content you're looking for.

Customer Reviews & Their Benefits

Best Customer and Product Review Sites

Customer review sites for b2c companies.

Customer Review Sites for B2B Companies

Customer Review Sites for Both B2B & B2C Companies

Other places for consumer reviews, customer reviews.

Customer reviews are pieces of feedback given to a business based on a customer's experience with the organization. These reviews can be public or private and are collected by either the company or third-party review sites. By obtaining and analyzing customer reviews, businesses can measure customer satisfaction and improve their customer relations.

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Benefits of Customer Reviews

There are two major reasons why customer reviews are important.

1. Customer reviews are a learning opportunity for your business.

Negative or neutral reviews provide your company with an opportunity to learn and develop. You can see exactly where your business is failing to meet customer needs and remove common roadblocks in the customer journey .

For particularly poor reviews, reps can follow up with these customers and prevent potential churn. They can highlight specific pain points and craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers' goals, which results in fewer negative reviews and increased customer retention.

2. Customer reviews are marketing and sales tools for your business.

The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can be used as customer testimonials during lead acquisition and can help you add more contacts to your CRM . In fact, 91% of consumers read at least one review before purchasing a product. So, don't just pat yourself on the back the next time you get a five-star review; Make sure everyone knows how good a job your company is doing.

With that in mind, it's not safe to assume we all know where to track down those positive customer reviews. I mean, we might all be able to rattle off one or two sites ("Yelp! And I think you can get them to show up in Google Maps, too?"), but we don't exactly have a laundry list of options at our disposal

Check out our list of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, too. For instance, those in the restaurant industry may want to be on UrbanSpoon or OpenTable. This blog post won't get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry.

Amazon Customer Reviews
Consumer Reports
Consumer Affairs
TripAdvisor
Google My Business
Influenster
HubSpot's App Marketplace
FinancesOnline
Compare Camp
TrustRadius
SoftwareWorld
Salesforce AppExchange
Better Business Bureau
Facebook Ratings and Reviews
Top Ten Reviews
Your Own Website

1. Amazon Customer Reviews

Amazon was one of the first online stores to allow consumers to post reviews of products in 1995 , and it remains one of the most important resources for consumers looking to make informed purchase decisions. Even if people can and do buy a product elsewhere, if it's sold on Amazon.com — unless it's gasoline or drug paraphernalia , that is — then many people will look up its Amazon review before they decide to buy.

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What's going to separate your product from one that looks just like it? Those shiny gold stars and good customer reviews. Products are rated on a five-star rating scale, which is broken down by the percentage of reviews per star, followed by most helpful customer reviews and most recent customer reviews.

Benefits of Amazon Customer Reviews:

Amazon has over 300 million users who can see your review.
Amazon's rating system is straightforward and easy to understand.
Amazon offers a product ranking feature that rates your product's popularity.
Amazon users are loyal — 22% won't look at competitors if they discovered the product on Amazon.

2. Wirecutter

Part of the New York Times, Wirecutter is an excellent resource for customers looking for honest, independent product reviews. All products go through rigorous testing by the Wirecutter team so readers can rest assured that their recommendations are legit.

From a business perspective, there isn't much you can do to influence ratings on this site, but it should encourage your brand to make its products the best they can be.

Benefits of Wirecutter:

Reviews on Wirecutter are in-depth and highly researched.
Although Wirecutter earns commission through affiliate links, they do not earn if readers return a product they recommended that they are dissatisfied with — keeping reviewers honest.
Wirecutter gets about 12 million readers per month and serves as excellent promotion should your brand get chosen as one of its top picks.

3. Angi (Formerly Angie's List)

Geared toward U.S.-based service businesses, Angi is a "higher-end" review site, because users actually have to pay for membership. But you get what you pay for. The reviews, given on an A–F scale, are typically very well-thought-out — not a lot of that ranting and raving that's more common on free review sites. The reviews can't be anonymous, which helps cut down on fake or misrepresentative reviews, and companies are allowed to respond to the reviews posted about them, too.

It's free to set up a page for your company. Once you have yours, encourage your customers who are on Angie's List to leave reviews there — members are the only ones allowed to do it!

Benefits of Angie's List:

Reviews on Angi are typically of high-quality since users need to pay to use the site and can't post anonymously.
Even though this is a paid subscription service, it's free to list your company on Angi.
If a customer has a bad experience with a recommended provider, Angi will work with both the customer and the company to resolve the issue.

Have customers located in Australia? CHOICE is an independent, member-funded consumer advocacy website based in Australia. It independently evaluates products and provides detailed reviews to its members.

The bulk of its work involves consumer rights, exposing shady industry tactics, as well as providing product reviews. In addition, it allow members to rate and discuss specific products and services with other CHOICE members. If you have customers in Australia, we recommend encouraging those who are on CHOICE to leave reviews there.

Benefits of Choice:

Choice posts over 200,000 reviews each year and serves about 2,400 institutions worldwide.
Since Choice evaluates products and services independently, its reviews are unbiased.
Choice has a "Choice Picks" page where you can see the best products that it recommends.

5. Trustpilot

Trustpilot is a fast-growing, community-driven consumer review platform based in Denmark, although it has expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect customer reviews. It's the customers who write both product and seller reviews, keeping it third-party verified.

While there is a basic version for free (this lets you create a profile page and collect customer reviews), the paid versions let you create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems.

Benefits of Trustpilot:

Over 500,000 websites are rated on Trustpilot.
Trustpilot uses its own review system to rate its website. Based on about 136,000 reviews, Trustpilot is rated four stars out of five.
Trustpilot has advanced SEO features that help your website rank higher on SERPs when customers leave reviews for your company.
Trustpilot can be integrated with Shopify, Magento, and MailChimp.

6. TestFreaks

Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them.

Another cool addition? Its question and answer feature, which lets prospective customers post questions and receive answers directly from your customer service team.

Benefits of TestFreaks:

TestFreaks has 100 million crawled reviews from over 15,000 sources.
TestFreaks provides a content moderation team that analyzes content in over 20 languages.
TestFreaks has an import feature where you can upload external customer reviews into its website.

Which? is an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie's List, it's the folks at Which? who write the reviews — not the customers. They don't accept submissions for product testing or survey inclusion, but they do encourage people to let them know about their products and services by emailing [email protected] .

While this leaves less room for you to influence whether your products end up on their site, it's still worth knowing about and checking in on this popular site, especially if you have customers in the U.K. The website has product reviews for everything from dishwashers and tablets to cars and credit cards. It tests and reviews all these products, and then writes about both its methodologies and results. It also surveys customers for things like the best and worst firms for customer service .

A lot of its content is free, but customers can become members for £10.75 per month to get access to a "Best Buys" and "Don't Buy" list, the latest reviews of products from its test labs, and access to its consumer legal advice service.

Benefits of Which?:

Which? offers more than 8,000 free reviews.
Which? tests and reviews more than 3,600 new products every year.
To prove that it's impartial, Which? provides a video that shows users how it tests and reviews each product.
Which? is 100% independent. It doesn't accept freebies from product manufactures or retailers so its reviews remain unbiased.
Which? offers a "Safety Alert" feature that notifies users when a product is deemed unsafe. There's also a "Brand Alert" feature that lets you know if a brand has a history of creating unsafe products.

8. Consumer Reports

A nonprofit organization, Consumer Reports is an independent product-testing organization that runs unbiased tests to rate and recommend products. It has reviewed over 7.7 million products, accept no advertising, and pay for all products that it tests. (Fun fact: The company buys and tests 80 cars each year! ) This is about as legitimate as it gets. As such, there's not much you can do here "except" if you sell a product, make sure it's really, really good.

If nothing else, you could take this website as a lesson in excellent content creation. For each product it reviews, it provides the review criteria, product overviews, a buying guide, and social sharing buttons. It's all quite comprehensive and, well, helpful. Pretty much the key to great content, am I right?

Benefits of Consumer Reports:

Consumer Reports has over 63 testing facilities — including its 327-acre auto test center.
Consumer Reports has spent over $30 million on testing and rating products.
The company plans to test more than 8,500 new products in 2021.
There are over eight product categories to choose from — each having several subcategories within them.
Consumer Reports provides an overall score for each product, so you know exactly how it compares to other products in its category.

9. Consumer Affairs

Consumer Affairs is a for-profit organization that reviews companies using an “overall satisfaction rating." This average is scored on a one to five-star scale that's updated every time a new review is submitted. Each company's page provides a list of all its reviews, which includes the consumer's star rating as well as a short explanation for its score.

Consumer Affairs also allows users to submit review recordings, which are two-minute videos where people talk about their experience with a brand. This makes the review much more compelling because you can actually see the person talk and express their genuine feelings about the company.

Benefits of Consumer Affairs:

Consumer Affairs offers a "trending" section where you can view its lastest and most popular reviews.
Consumer Affairs provides a demo for brands looking to buy a subscription to its service.
The "Review Feed" feature allows you to research all of your customer reviews in one, scrolling feed.
Consumer Affairs has a "Video Review" option where customers can record themselves giving a review.

10. TripAdvisor

If you're in the travel, hotel, airline, entertainment, or restaurant industries, you'll want to check out the reviews on the popular website, TripAdvisor. As the largest travel site in the world, it has over 225 million reviews, opinions, and photos taken by travelers. It also has some awesome content on low airfares, travel guides, rental listings, and advice forums for pretty much every location in the world you could possibly imagine. A lot of people look there before booking a trip.

The key to a successful profile on TripAdvisor is making it as close to the top of the popularity index as possible, so that people searching for information in a specific place see your listing. According to TripAdvisor , the popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here's an excerpt of the advice they give businesses looking to improve their ranking:

"Quantity : Ask your guests to write reviews, and use our management center tools to remind them after they check out. Offering incentives for reviews is against the rules, though — take a look at our policy to make sure you understand what is and isn't okay.

Quality : Guests who enjoyed first class hospitality and a memorable experience are more likely to write positive reviews. Monitor what previous reviewers have written to see what worked and did not work best for your property so you can maintain and improve your service.

Recency : Recent reviews factor more strongly on your popularity rankings and older reviews have less impact on a hotel's ranking over time. Once again, encourage guests to write reviews to keep fresh content rolling in."

Benefits of TripAdvisor:

TripAdvisor has collected over 887 million reviews for eight million companies.
TripAdvisor Plus gives you access to discount hotel pricing for over 100,000 locations.
The average TripAdvisor Plus member saves about $350 the first time they use their membership.
TripAdvisor Business Advantage showcases your company's best reviews so customers see them first when reviewing your profile.

Yelp is a free review site that lets consumers rate businesses on a five-star scale. Any business can set up a profile on Yelp for free, and users can set up their own free profiles to review a business. You're free to respond to reviewers, too, but we recommend taking a balanced and polite approach to any negative reviews you receive, as Yelpers are in a pretty tight-knit community.

Yelp has also come under fire over the past few years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business ("Pay us money and we'll push bad reviews down!"). Savvier consumers have learned to look at Yelp reviews as a whole and with the reviewer's clout in mind, instead of getting turned off by a business because of one bad listing.

That being said, it's still to your benefit to get a constant stream of positive online reviews coming to your business' Yelp account so happy customers are always at the top of your review feed — especially if you're a location-based business. Yelp profile information contains things like store hours and location information, so your profile will often turn up when people Google your business.

Benefits of Yelp:

Yelp has roughly 184 million monthly users worldwide.
Anyone can sign up for Yelp and it's fairly easy for customers to leave a review — making it a good source of customer feedback.
Yelp users are a tight-knit community. Active users will provide a lot of detailed feedback for your business.
Research shows an increase of one star in your Yelp rating can increase revenue by 5-9%.

12. Google My Business

You know those reviews that show up when you search Google for a business? Yeah, those things are on this list in a big way.

Google's Pigeon algorithm update uses distance and location ranking parameters to deliver improved local search results. So, in order for your business' website to be properly optimized for search, you'll want to set up verified accounts with local directories — especially Google's, called "Google My Business." Getting reviews, comments, pictures, and so on, especially on Google, can give you a boost in search. Only verified local Google+ pages can respond to reviews.

An added bonus? Google Maps pulls that information and those reviews into the app, so having a lot of content in there will make your business look more reputable.

Benefits of Google My Business:

Google is the world's largest search engine and controls over 90% of the search engine marketshare.
Google can localize your review search, meaning it will only show results for businesses located in the area that you searched.
It's free to create and customize your Google Business Profile. Setting up only takes a few minutes.
Nearly 10% of Google's search algorithm is influenced by Google Reviews. The more positive reviews that you have, the higher your business will rank on SERPs.

13. Influenster

If you sell consumer products, Influenster is a review site you'll want to make sure you've covered.

Influenster features customer reviews and news about consumer products — primarily skincare, beauty, makeup, hair, and other health and body products. Visitors can search the site by brand name or by a specific product they're looking for, and Influenster links to websites where visitors can buy the products.

The reviews are comprehensive and feature lots of detail and images to accompany them. So if you're in the beauty business, consider directing your shoppers to review your products on Influenster to help attract new customers, too.

Benefits of Influenster:

There are over six million users who are actively leaving reviews on Influenster.
Influenster users have left over 50 million organic reviews on the website.
Influenster sends its users "VoxBoxes" where they can test out new products for free.
Influenster helps businesses create "sampling campaigns" where you send users a sample of your product then follow up afterwards to sell them the complete version.

Review Websites for B2B Companies

14. hubspot's app marketplace.

HubSpot's App Marketplace is a space where businesses can browse through extensions, tools, and apps that connect to their HubSpot account. Some apps are built by HubSpot, while others were designed by partners and third-party organizations. Offering all of these tools in one place makes it easier for HubSpot users to add new features to their accounts that may not be included with their subscription.

HubSpot's App Marketplace customer review website

The nice part about this customer review site is that it's categorized based on the product you're looking to install. There's individual sections for Marketing, Sales, and Service tools, as well as other sections like finance, workflow integrations, popular apps, and more.

Reviews are rated on a five-star scale and customers have to answer questions like, "What did you like about this product? What did you dislike about it?" and "What problem did this product solve?" These questions provide more context into the review so you know exactly why a customer rated a business or product the way they did.

Benefits of HubSpot App Marketplace:

There are more than 500 apps featured in HubSpot's App Marketplace.
Product pages not only list reviews, but also pricing info, notable features, and account requirements for downloading each tool.
Customers have the option to upvote reviews that they find helpful.
The reviews on this site provide "quality ratings" for features like ease of use, functionality, purchase value, and customer support.

15. FinancesOnline

FinancesOnline is one of the fastest-growing platforms for B2B & SaaS software reviews, with more than 2,800,000 visitors every month . It gathers thousands of user reviews every month, with each reviewer authenticated via LinkedIn to ensure only actual users share their experience with the community. User reviews are based on detailed surveys, which offer a really in-depth look at each tool. Algorithmic analysis is also a foundation for quarterly reports in the most popular categories. To balance the user perspectives, each review also includes a detailed analysis prepared by the internal team of B2B software experts, who analyze key usability factors such as features, integrations, mobile support, etc. This evaluation is then combined into the unique SmartScore™ system, which gives readers an easy reference on what the experts' community thinks about each business solution. As an added bonus, the product pages rank high in Google, so getting a few positive user reviews on their site could be beneficial for your brand recognition.

Benefits of FinancesOnline:

FinancesOnline has roughly three million visitors to its site every month and over ten thousand detailed company reviews.
The SmartScore system grades products on several factors including functionality, collaboration features, customization, ease of use, and more.
FinancesOnline uses a customer satisfaction algorithm that calculates an overall score for a business based on reviews, comments, and opinions that are posted on various social media channels.
The "Verified Quality Seal" let's users know that a business or product is reliable and trustworthy.

16. Compare Camp

Compare Camp is a B2B review site that deals primarily with business software. If you're looking to introduce a new tool or system to your company, Compare Camp can help you pinpoint the exact software that's right for you. Not only does this site show you how other people feel about a specific product, but it also lays out the key benefits of the product as well as any new trends that may be occurring in that particular industry.

When you first navigate to the site, Compare Camp provides you with a list of software categories to choose from. After you select a section, it gives you a description of the category along with a detailed list of product and company options. Compare Camp also explains any varying types of products within that section as well as the top features you should look for when buying that software. It's a very handy guide to have especially when you're considering a product that you haven't purchased before.

Benefits of Compare Camp:

Over 100,000 companies use Compare Camp every month.
There are over 25 product categories to choose from, including CRM Software, Sales Software, eCommerce Software, and more.
Each category provides a "Top 10" list of the best software available in that section.
If you're not familiar with a product, each category provides a brief description of what the software is and why you might want it.

17. G2 Crowd

If your business sells software, you'll want to be sure you have a presence on G2 Crowd. Every month, more than 5 million people looking to buy software read the 1+ million user reviews on this website so they can make better purchasing decisions.

G2 Crowd operates kind of like Yelp, but in a specific niche. Companies are reviewed on a five-star scale, and reviews cover everything from setup and ease of use to security and support. Reviewers answer questions like "What do you like best?"; "What do you dislike?"'; and "Recommendations to others considered the product." Also, you can upvote and downvote others' reviews.

Benefits of G2 Crowd:

There are nearly 1.4 million reviews featured on G2 Crowd.
G2 Crowd offers a video review option where users can record themselves leaving a review.
When a customer leaves a review, you can see whether the customer is a verified user and how active they are on the platform.
G2 Crowd allows businesses to request reviews from customers. This helps you build a pool of customer reviews for your company.

18. TrustRadius

Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to make sure they're users (although the reviews themselves can still be anonymous), which allows users to see what their LinkedIn connections are saying about particular pieces of software on TrustRadius. This adds a layer of trust for someone reading the site.

You can use the site to browse reviews of individual companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.

In addition to the company reviews, TrustRadius has put together a whole bunch of buyer guides for categories including talent management software, business intelligence software, core HR software, social media, and A/B testing to help people find the right product for them based on hundreds of reviews and user ratings.

Benefits of TrustRadius:

There are over 300,000 customer reviews posted on TrustRadius.
TrustRadius does not sell leads or ad placement. This keeps reviews unbiased and vendors can't skew results.
TrustRadius reviews are more in-depth. On average, each review has more than 400 words.
Each customer review is vetted by TrustRadius' research team and is evaluated for quality, depth, and detail.

19. SoftwareWorld

SoftwareWorld is a dynamic software and services review platform that may help you showcase your products or services to a wider range of audiences, or a potential customer searching for the right solution. SoftwareWorld is a top-notch digital review platform that allows companies to get listed and showcase their products and services on the platform. It also enables users to freely navigate the categories and listicles to identify the software and services they may require. Some of the crucial categories that SoftwareWorld offers are accounting software, CRM software, ERP software, and LMS software.

SoftwareWorld allows customers (active or previous) to write reviews and share their experiences of particular products or services. They just need to register and sign in on the platform with their LinkedIn credentials to ensure review authenticity.

Benefits of SoftwareWorld:

The platform incorporates 5000+ software and 2000+ services listed in more than 500 categories for users to explore.
SoftwareWorld’s product pages include crucial details, starting with a detailed overview of the product followed by a category-wise feature listing, pricing section, and FAQs.
It provides comprehensive buyer’s guides for vital categories to help users make selections with confidence.
Unfamiliar with software? No worries. All the software pages have a brief introduction, enlightening what the software is and how your business may benefit from it.

20. GoodFirms

GoodFirms is a B2B research and review platform that focuses on connecting service seekers with the right software and service providers.

GoodFirms analyzes the top-performing companies and software solutions based on three important pieces of criteria: Quality, Reliability, and Ability. These metrics are further segmented into authentic feedback by customers, a portfolio of the company, its market penetration, years of experience, and serviceability. The companies are then ranked based on their cumulative research scores. GoodFirms offers quick filters to sort the service providers by their hourly rate, location, and number of employees.

Benefits of GoodFirms:

GoodFirms has over 30,000 customer reviews and 60,000 business profiles on its website.
GoodFirms offers a discussion platform where customers can form an online community and talk about specific products and brands.
GoodFirms provides over one thousand unique case studies that outline new trends and technology emerging in your industry.
When searching for a specific company or product, customer reviews can be filtered by device, location, and industry.

21. Salesforce AppExchange

Have an app on the Salesforce AppExchange? Then you'll want to keep track of your app's ratings and reviews there.

Reviews are based on a five-star rating system, and each app has reviews listed with the most helpful positive review and most helpful negative reviews first, followed by all reviews, from which users can filter by rating, date, and helpfulness. This customer review site has embraced transparency, letting users access thousands of reviews and see the number of downloads with just a few clicks.

Benefits of Salesforce AppExchange:

There are over five thousand products that are listed in Salesforce AppExchange.
This site features a live chat option where you can speak with someone if you have questions about a business, product, or review.
Users in Salesforce AppExchange can comment, like, and report other customer reviews.

21. Better Business Bureau

A nonprofit site, the Better Business Bureau (BBB) evaluates all types of businesses against a set of best practices for how businesses should treat the public. It doesn't directly recommend or endorse any businesses, products, or services; it simply provides the public with information about businesses, and whether they have met the BBB's accreditation standards. It will also review both accredited and non-accredited businesses.

A business' profile listing on the BBB contains general overview information, like a short company bio and the company's accreditation status, a history of any complaints made about the business and whether they were resolved, customer reviews, and the BBB's A - F rating of the business.

Benefits of the Better Business Bureau:

There are more than 5.4 million business profiles listed on the Better Business Bureau.
As a government-sponsored organization, you can trust that its reviews are unbiased.
Attaining your BBB accreditation shows that your business is reliable and trustworthy.
Last year in the United States, BBB reviews were accessed more than 120 million times.
88% of consumers prefer to do business with a company that is BBB accredited.

22. Glassdoor

Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — get an idea of what a company is really like from the inside. In other words, it helps measure the more qualitative factors of things like valuation.

Employees can share what it's like to interview and work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers use it to build their employment brand so they can target and recruit candidates, but you can also use the reviews to share ideas internally for improvement among your management team.

Creating an employer account is free, and it's easy to track and respond to reviews. For example, you can set up alerts so you get an email each time a new review is posted so you can acknowledge and respond to each one.

Benefits of Glassdoor:

There are about 90 million reviews, salaries, and insights listed on Glassdoor.
Over 60 million people use Glassdoor every month to research a company or provider.
Reviews are left by employees who have experience working with that company.
When a company responds to a review, it shows you the name of the employee as well as their job title.

Similar to Glassdoor, Blind's platform provides a place employees can leave feedback about what it was like to work at a particular company — though it focuses on the tech industry. On the site, professionals can anonymously communicate with other members, ask questions, provide company insights, and get advice.

What sets Blind apart from its competitors is that it feels like you're dropping in on a water cooler conversation in your office rather than a standard review site.

Benefits of Blind:

Employers can view discussions in real-time from verified employees.
Get authentic, anonymous, and unfiltered reviews.
Over 7 million users across 300,000 companies.

Manta is a marketing agency that also functions as a customer review site primarily features small- to medium-sized businesses. Rather than displaying the top customer reviews right away, Manta organizes search results based on the relevance of your keyword. Then it displays the list of companies with their contact information, so users can quickly connect with a business.

Manta is different than most review sites because it focuses more on connecting people than it does on reviewing products and services. To find customer reviews, you need to select a business, go to their individual listing page, and scroll past their features and products before seeing a review. That way, customers use the reviews as one of the final selling points for purchasing a product or service.

On Manta, the goal is to rank your business as high as possible for each relevant keyword that users can search. So long as your company is in the top search results, you'll have a higher chance of connecting with leads using this site.

Benefits of Manta:

Manta has data on 35 million businesses spanning across 149 countries.
Every month, Manta adds 14,000 new listings to its website.
It's easy to leave reviews on Manta. You just fill out a star rating and write a short description justifying your rating.

25. Capterra

If you're a SaaS business, Capterra is a review site that evaluates software sold by B2C and B2B companies. It has an easy-to-use internal search engine which lets users search for software based on industry, company, or software type. Once a search processes, Capterra displays a list of companies relevant to your keyword and a brief summary describing their product(s).

Users can also compare products on the site. Capterra has a "compare to" feature which lets you select up to four companies and displays the benefits of each side-by-side. You can see everything from ease-of-use to the quality of their customer support, all in one comprehensive view. This makes it easy and efficient for users to find software that best fits their needs.

Benefits of Capterra:

There are over 1.5 million validated customer reviews posted on Capterra.
Capterra provides 800 categories to choose from as well as reviews for over 50 thousand products.
Before clicking into a review, Capterra provides a brief overview of the company, its products, and its mission.
Capterra provides a pros and cons list for each business profile. This gives users a snapshot of the best and worst features for each company.

26. HundredX

HundredX is a review site and a customer service tool . Businesses create an account on the website and ask customers to leave feedback after working with them. HundredX streamlines the process by providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, customer services teams don't have to manually seek out reviews or scan third-party sites to obtain customer feedback .

The benefit of signing up for HundredX is the reviews are private. If you get a bad review, leads can't see that feedback and be influenced by the negative comments. This gives your company a chance to correct your mistake before losing potential customers.

Benefits of HundredX:

HundredX provides profiles for over 1,600 businesses spanning across more than 60 unique industries.
HundredX offers incentives for users to leave reviews. Roughly 90% of its users participate on a regular basis.
HundredX's tools helps you create an automated system for creating surveys and collecting customer reviews. This provides an ongoing stream of feedback as you continue to grow your customer base.

Online reviews also exist on sites that aren't necessarily built just to publish online reviews. Some businesses use their social presence and website to encourage online reviews ... and some brands just get them unsolicited, for better or for worse.

Here are some sites that, if you choose to (please, choose to) can serve as additional hubs for online reviews. And they're awesome, because they have enormous reach, and you have some — if not entire — control over these properties.

27. Facebook Ratings & Reviews

Did you know there's a place on Facebook for fans to leave ratings and reviews of your business? There sure is ... it's named, aptly, Facebook Ratings & Reviews. It appears on the left-hand side of your Facebook Page, and you can't move or remove it like you can other parts of your Page.

Anyone logged into Facebook can post a rating or review of a business. All they have to do is go to the Reviews section of your Page, click the grey stars to choose a rating, and then write an optional review. They can make that review public, visible to friends, or visible only to them.

Benefits of Facebook Ratings & Reviews:

There are more than 2.7 billion users who are active on Facebook each month.
To collect reviews on Facebook, all you need to do is set up a Facebook Business Profile.
2/3 of Facebook users visit a local business's Facebook Profile at least once a week.
Facebook is a platform designed for communication. This increases the chance of having productive conversations with those who leave a review for your business.

28. Twitter

The ridiculously fast-paced nature of Twitter makes it seem like a weird place to try to accumulate reviews. But while users might not always search for reviews directly on Twitter (unless you started some kind of review hashtag, perhaps), tweets are still indexed in search results. That means a user's tweet, whether complimentary or less-than, could pop up in the SERPs when someone's searching for reviews on your business.

Not only that — there are things you can actively do with the positive tweets coming at you. For instance, we tested the element of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews on an ebook we were promoting at the time. Guess what happened? The CTA with the three tweets converted better than the CTA with no tweets. If you start to "Favorite" tweets that could serve as positive reviews in the future, it'll be easier to find them when you want to use them in your marketing.

Benefits of Twitter:

There are over 300 million daily active users on Twitter.
Twitter lets you communicate both publicly and privately with users. This means you can respond to customers on your feed, but also move the conversation to direct messaging if needed.
Feedback on Twitter is very immediate. When customers want to voice an opinion about your business, they can do it almost instantly on Twitter.
Twitter reviews are qualitative. You don't have to worry about an overall rating or satisfaction score when customers leave reviews.

30. Foursquare

Yes, people still use Foursquare. In fact, a ton of people are still using it: racking up 55 million monthly active users (MAUs) to be exact.

Not only can you check-in to different locations and businesses using the app, you can also leave reviews on Foursquare — making it another interesting platform where your brand or business could be discovered by potential customers looking for suggestions — and five-star reviews.

If your business depends on walk-in foot traffic — restaurants, coffee shops, shopping boutiques, etc. — make sure your Foursquare business profile is filled out and updated so people can find you when they go to check-in — and then ask your visitors to review you there.

Benefits of Foursquare:

There are over 55 million monthly active users on Foursquare.
Over two million businesses are using Foursquare to connect with customers.
Foursquare provides marketing tools for your business. You can give special promotions and discounts to existing customers as well as provide tips for new users who are visiting your business for the first time.

31. Superpages

Superpages lets you search for businesses based on their distance from you, overall rating, industry subcategory, online videos, and even promotional coupons.

Once you find a company that you like, this site shows you where the business is on the map as well as a review summary outlining all of the reviews left for the organization. Visitors can quickly assess what other users are saying about the business and use the coupon links to get the same deals as other customers.

Benefits of Superpages:

Customers primarily use the map/location features to search for businesses. This is ideal for small- to medium-sized businesses that many only be located in a few areas.
Each company profile has a "view services" tab that explains exactly what the organization has to offer.
Superpages provides a service that evaluates your brand's online reputation for free.
Superpages is centered around local participation. So, you can trust that reviews left for your business are coming from customers in your area.

32. Top Ten Reviews

It’s hard to resist a good top 10 list. Top Ten Reviews satisfies this craving by giving visitors a list of 10, detailed reviews for every post on the site. These posts have a wide topic range as well, touching on everything from mattresses to landscaping to laptops.

There's also a "trending" bar that shows you categories that are currently popular on the site. As a business owner, this can give you an idea of what consumers are buying more of at that particular moment.

Benefits of Top Ten Reviews:

Top Ten Reviews has reviews for products ranging everywhere from gas-powered lawnmowers to eyeglasses.
Each review has an "our verdict" section that summarizes the pros and cons of each product as well as whether or not the website would recommend it.
For each product, Top Ten Reviews provides the latest deals available and links users to where they can find them.
Top Ten Reviews are very detailed. They have sections outlining the product's features, its specs, overall performance, user testimonials, and more.

33. Your Own Website

Finally, the one place where you have total and utter control: your website. It's an excellent place to publicize reviews you receive (perhaps embed some of those tweets you favorited?).

You could carve out a section of your website dedicated just to reviews and testimonials , and even include a form so happy customers can submit their unsolicited reviews.

But if you're actively campaigning for positive online reviews and you encounter happy customers who want to leave you a positive review but don't have accounts on sites like Yelp, Angie's List, or Google, it's handy to have a place on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, too.

Benefits of your own website:

You have complete control over the format and rating system for your reviews.
You can dictate which reviews you want to publish on your website.
Having reviews on your website is timely. People browsing your site can read your positive reviews as they're shopping for your products.

Which customer review site is best?

The easy answer is all of them. The right answer is a little more subjective.

The best customer review site for your business will be whichever one(s) your customers are using most. The more reviews you obtain, the more you'll learn about your business and how customers feel about you.

Free Resource: How to Reach & Engage Your Audience on Facebook

Don't forget to share this post!

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The 12 Most Credible Review Platforms for Customer Feedback

In this day and age, next to nobody makes a decision without consulting the internet first. Think about it – what do you normally do if you need the answer to a question? Or if there’s a fact that you’d like to know? You Google it, right?

So, what do you think your potential customers do when they’re considering a new product or trying out a new business? They’re going to Google it too. And they’re going to want to find out other people’s experience by looking at review platforms.

Did you know that 90% of consumers read online review sites before visiting or buying from a business? Reviews can not only build your reputation but also support your company’s marketing efforts, influence your campaigns and play a huge role in your overall success.

We will cover…

What is a review platform?

How do get customer reviews?

The benefits of customer reviews

The most popular review platforms, the best review platforms for b2b companies, trustradius, the best review platforms for b2b and b2c companies, angie’s list, the best review platforms for seo, google my business, bing places.

TripAdvisor

Review platforms are places where customers can leave feedback about products or services for others to read.

The wider the word spreads about how good your company is, the more people you’ll attract, so ideally you want these reviews to be as honest and as positive as possible. Whilst the reviews themselves are the attraction to new customers, displaying them in the ideal place is an important step in the right direction for your business. Hence, including reviews on your website and social media accounts is a good idea.

How do you get customer reviews?

The best way to encourage customer reviews is simply to ask. Quite often, customers are more than happy to give you feedback about their experiences with your products or services, especially if those experiences are positive.

Here are a few ways you could go about this:

Put up signs, stickers, or badges in your business, or on your website, for online review sites. This not only encourages customers to write reviews but prompts people to read those reviews too, potentially attracting new customers. Plus, badges instantly instill faith in the customer.
Include a CTA (call-to-action) on the back of a menu, receipt, invoice, or coupon code asking the customer to leave a review.
Automate an email campaign that is triggered once a customer shops at your business or uses your services. This way you can ensure that only the customers who experienced your brand are prompted to leave a review. See how to do this with Zapier .
Or, the simplest way of all, is just to verbally ask the customer. After you make a sale, give a customer a good meal or provide a great service, ask them what they thought and if they would be willing to leave a review. If you don’t ask, you don’t get!

What makes customer reviews so impactful?

Higher search ranking

Firstly, reviews help your business rank higher on search engines like Google or Bing. The more your customers trust you, the more Google will trust you and consequently, you’ll attract even more customers. A study by Moz revealed that reviews contribute over 15% of a website’s ranking factor. For local businesses this can really make a difference.

Better click-through rate

Not only will you rank higher on result pages, if you have glowing reviews and you add the star ratings to your website, Google will show them on the results page. Look at the example on the screenshot below. Which listing would you click on? The one with the stars, right?

Those stars are called Google Seller Ratings and can have an incredible impact on your CTR (click-through rate). Here’s how to get them working .

Help the purchasing decision

Even more importantly, reviews are beneficial because they influence your customers’ decisions. Reviews build trust, promote confidence in your business and a couple of good reviews could be the tipping point for whether a customer sticks with you or decides to go elsewhere.

Now that you know the benefits of customer reviews, here are some of the best online review platforms for your business. Depending on your niche, you have plenty of options to gather reviews with these review platforms.

Before we dive into the nitty-gritty of which online review sites fit a specific niche best, let’s take a look at the ones that are the surefire ways to get started.

Facebook Ratings and Reviews

More than just a place to catch up with friends and giggle at cat videos, Facebook can work wonders as a review platform. With more than 2.7 billion monthly visitors , it is the largest social network in the world, and it’s also in the top 10 highest used websites for global internet engagement. Straight off the bat, Facebook reviews will give you a huge advantage.

Having a Facebook page for your business also gives you the highest range of options of any of the online review sites listed in this article. Not only can your customers leave reviews and read the reviews of others, but they can like and comment on other people’s feedback and ask questions.

Yelp is certainly old school, yet still used by millions. Originally focusing on restaurants, it built quite a strong reputation before branching out into almost every other industry. If you’re on Yelp, make sure to claim your business profile quickly so that you can keep track of what is being said about your brand.

Like many review platforms, you can’t edit the reviews on Yelp, but you can respond to them, so try to keep things friendly and helpful. Furthermore, Yelp helps train small businesses how to take control of their customer reviews and how to hold social events for Yelpers (a.k.a. Yelp reviewers).

Are you catering to other business owners? If you are a bookkeeper, business supplier, software company, or other business-to-business company, the following review websites will help you spread the word.

A favorite among SaaS (Software As A Service) companies, if your business sells software, you’ll want to make sure you have a presence on G2 . As the leading B2B software review platform, they’ve collected over 1,000,000 reviews for different products and have over 4 million monthly visitors .

With a nifty LinkedIn authenticator, reviewers can post reviews or easily share their thoughts on a particular software preference with their entire LinkedIn network. This both adds another layer of trust to the readers and is an easy way to reach a potentially large, relevant audience.

G2 allows you to compare businesses with hundreds of similar services by 5-star rating, price, ease of use, quality of support, set up speed, and much more. Visitors can also upvote or downvote reviews based on their own experiences. Business owners can easily read competitors’ reviews to get a better understanding of what consumers are looking for.

Perfect for eCommerce, marketing, and other online businesses, Reviews.io gathers honest feedback for your business using an invite-only option. This means that customers can only leave reviews if a company requests it, via a simple email invitation.

Businesses can ask their customers to leave reviews on specific services, products, or the business as a whole. This gives companies a lot more control over who leaves feedback. As a verified Google review partner, all feedback gathered by Review.io is optimized for search results, which will further aid your SEO game. Plus, the platform has a well-designed UI, making it easy to navigate and use.

Similar to G2, TrustRadius focuses on software and service-based B2B companies. Reviewers are also authenticated through LinkedIn, so setting up an account is nice and simple. Visitors can review a company alone, or in comparison with another by looking at a series of stats including 5-star rating, pricing, and in-product pictures.

TrustRadius is a particularly good tool for gathering feedback and understanding the customers’ issues and pain points. What’s more, as TrustRadius doesn’t offer a sponsored option, it’s definitely one of the most honest online review platforms out there.

If your business sells to the general public, you’ll likely do better with a review platform that is more suited to consumers. The following are great online review sites for both business-to-business and business-to-customer companies.

Another favorite with SaaS (Software As A Service) companies, Capterra features nearly a million reviews and an engaged and active community. Users can easily search for software based on industry, software type, or a particular product. That search is divided into almost 700 different categories – that’s a lot of data to help you find the perfect fit!

Visitors can directly compare up to four businesses side by side using the ‘compare to’ feature. Plus, another point for Capterra: the webpages for different categories consistently rank high on Google, so if you’re looking to better your SEO, then using this review platform will most certainly help. They are also backing their organic ranking with paid efforts so they basically take care of advertising for you.

Originally started as a review platform for small businesses, Angie’s List has developed into a high-end, reputable site. It is a paid platform, but it’s all the better for it as you don’t get the usual ramblings and nonsense that you sometimes do with free sites. Instead, reviews are a lot more thought out and, resultantly, more valuable.

The reviews are divided into categories, then they are given an A-F rating. They can’t be anonymous either, which further helps with preventing spam and fake responses. Angie’s list also acts as an intermediary between conflicts, which ultimately means that they could end up siding with you over an unfair customer. It’s free to set up a page for your company, but they also offer two paid plans for more options.

Better Business Bureau

An online review site built on trust, the BBB is a non-profit consumer advocacy group. They evaluate all types of businesses against a set of standards, providing the facts and letting the customer reviews speak for themselves.

Another premium review platform, the BBB charges companies to join it and, although they don’t actually force you, it’s recommended to follow the BBB’s code of conduct . If you decide to get your business profile on the Better Business Bureau, then you’ll be able to display a badge on your site which shows customers how trustworthy you are.

When it comes to elevating your business, unless you’re a one-man-band, a lot of that hard work and effort will be undertaken by your staff. And as your business grows, so will your team. That’s where GlassDoor , the workplace review platform, comes in.

With reviews of over 540,000 companies, you can bet that a lot of potential job candidates will want to check out other people’s experiences before they accept a job offer or even apply for a position.

Employees can rate a company on everything from the employment process itself, to everyday working life. If you get lots of positive reviews from lots of happy staff, GlassDoor has the power to radically improve your employment brand. This will help you scout out the best talent for future employment and gather feedback about what you could work on from within your business.

If the main reason you’re looking for customer reviews is to increase your credibility to search engines, we recommend using these….

The most obvious review platform to support your SEO, Google My Business is a free tool to help businesses manage their presence online. You simply need a verified business account on Google and your website, business name, contact information, opening hours, and location will all be neatly tied to your search listing.

Anyone searching for your business will automatically see all of these details as well. The best part? They will also see all of your reviews, giving them an instant reason to click on your site link or dial your phone number.

Bing Places provides much the same service but, of course, for Bing users instead. But before you decide to label Bing as a lesser Google, whilst it may not be the big boy, Microsoft’s search engine still has the second highest search engine market share online. So, it’s more than likely, that you’ll end up with a few extra clicks and customers by adding your business to Bing.

TripAdvisor

Did you know that customer reviews for businesses occur highest in the travel sector ?

TripAdvisor has seriously evolved from where it started back in 2000. These days, not only are they covering hotels, holiday rentals, restaurants, and tour companies, they also feature customer reviews for spas, coffee shops, cafes, and other entertainment businesses.

Whilst a substantial portion of searches are still travel-related, people are also browsing TripAdvisor reviews before choosing a new restaurant to dine at or a new place to take the kids at the weekend. With Google searches like ‘restaurants near me’ bringing TripAdvisor a tonne of monthly traffic, it’d be well worth your time to add your business to their results.

It’s a wrap

There you have it: a nice, comprehensive list of the best review platforms broken into categories waiting for you to cherry-pick your favorites! But then what?

Then you can learn how to utilize the glowing feedback that you gathered on these platforms. Check out our article on the power of reviews – and how to use them !

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We rigorously assess over 1000 products a year and we've become one of the largest review sites in the UK. Tech news and expert reviews of the latest mobile phones, laptops, cameras, gadgets and ...
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Trustpilot. Trustpilot is probably the best-known general reviews website for many different types of consumer businesses in the UK. It hosts user and customer reviews on a wide range of companies. The site has struggled with issues around fake reviews, but says it is working hard to make improvements, and provides a good general site for reviews where a more specialised platform is not needed.
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Real reviews by real people. Everyone can have a voice on Trustpilot. Anyone who's had a genuine experience is welcome to write a review, good or bad. All reviews are treated equally—and we don't allow companies to remove a review just because they don't like it. How Trustpilot works.
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Customer Review Sites for B2C Companies 1. Amazon Customer Reviews. Amazon was one of the first online stores to allow consumers to post reviews of products in 1995, and it remains one of the most important resources for consumers looking to make informed purchase decisions.Even if people can and do buy a product elsewhere, if it's sold on Amazon.com — unless it's gasoline or drug ...
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Amazon's 2024 Prime Day sale is July 16-17. But Walmart's big sale is already here. We sifted through the Walmart Deals sale to find only the best discounts. Wirecutter tests and reviews the ...
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Samsung Galaxy Ring review: Premium but pricey. Smart rings appeal in various ways over alternatives like a smartwatch, and the Galaxy Ring is one of the best - though there are things to iron out. This fan is the best thing I bought all summer. And it's under £10. It's cheap, cheerful and will help you keep chill.
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iPhone 16. iOS 18. Pixel 9 Pro review. Apple Intelligence. Best laptop. Best VPN. NYT Wordle today. When you purchase through links on our site, we may earn an affiliate commission. Here's how ...
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RTINGS.com is a website that provides reviews, ratings and recommendations for various products, such as TVs, headphones, monitors, soundbars and more. You can compare different models, see the pros and cons, and find the best products for your needs. Visit RTINGS.com to get the most reliable and unbiased information on the latest products.
The 12 Most Credible Review Platforms for Customer Feedback
The following are great online review sites for both business-to-business and business-to-customer companies. Capterra. Another favorite with SaaS ... An online review site built on trust, the BBB is a non-profit consumer advocacy group. They evaluate all types of businesses against a set of standards, providing the facts and letting the ...
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