Start-up Funding | |
Start-up Expenses to Fund | $1,150 |
Start-up Assets to Fund | $14,850 |
Total Funding Required | $16,000 |
Assets | |
Non-cash Assets from Start-up | $4,800 |
Cash Requirements from Start-up | $10,050 |
Additional Cash Raised | $0 |
Cash Balance on Starting Date | $10,050 |
Total Assets | $14,850 |
Liabilities and Capital | |
Liabilities | |
Current Borrowing | $0 |
Long-term Liabilities | $0 |
Accounts Payable (Outstanding Bills) | $0 |
Other Current Liabilities (interest-free) | $0 |
Total Liabilities | $0 |
Capital | |
Planned Investment | |
Major | $16,000 |
Investor 2 | $0 |
Other | $0 |
Additional Investment Requirement | $0 |
Total Planned Investment | $16,000 |
Loss at Start-up (Start-up Expenses) | ($1,150) |
Total Capital | $14,850 |
Total Capital and Liabilities | $14,850 |
Total Funding | $16,000 |
Human Capital Maximizers provides human resource consulting to emerging companies in the Portland/Vancouver market. Human Capital Maximizers will charge a below market rate and take stock options in the company. Human Capital Maximizers will provide consulting for the following service areas:
The pricing structure will either be an hourly rate or a per project fee. These options will be settled on in negotiation with the client. In general, Human Capital Maximizers is willing to be as flexible as possible.
Emerging companies will be the target market for several reasons:
The emerging company market can be further broken down into two categories, technology and non-technology. The significance of the breakdown is not that significant because many of the networking activities are occurring in settings that do not differentiate between technology and non-technology.
Human Capital Maximizers market can be segmented into two different groups, emerging high-tech companies and emerging non-high tech companies. The emerging high-tech companies are going to be the larger of the two segments. Even with the Internet bubble bursting within the last year, there are still many different emerging high-tech companies proliferating. This is evidenced by the Business Journal of Portland which in their annual list of fastest growing companies for this year, 18 of the top 25 were technology companies.
There are also non-technology companies that are emerging in the Portland area and Human Capital Maximizers will be able to serve them as well.
Market Analysis | |||||||
Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |||
Potential Customers | Growth | CAGR | |||||
Emerging technology companies | 10% | 345 | 380 | 418 | 460 | 506 | 10.05% |
Emerging non-technology companies | 9% | 225 | 245 | 267 | 291 | 317 | 8.95% |
Other | 0% | 0 | 0 | 0 | 0 | 0 | 0.00% |
Total | 9.62% | 570 | 625 | 685 | 751 | 823 | 9.62% |
Human Capital Maximizers’ two markets will be primarily targeted through networking activities. Some networking will be conducted through the Oregon Entrepreneur Association, an association that supports entrepreneurial ventures in the local area. This organization has monthly meetings that are in round-table format, allowing members to socialize.
Human Capital Maximizers will also be networking from personal/professional contacts that Major has developed professionally in the last five years in the HR/start-up industry. HCM will also be relying on word of mouth to grow its customer base.
Human Capital Maximizers will use their competitive edge of compensation flexibility to attract emerging companies. This competitive advantage is especially valuable to emerging companies who are typically struggling to find enough capital to grow their business. Accepting stock options as compensation is useful because equity is one thing these companies have lots of (that is of course if they haven’t given it all away to the Venture Capitalists).
Human Capital Maximizers will have several milestones early on:
Milestones | |||||
Milestone | Start Date | End Date | Budget | Manager | Department |
Business plan completion | 1/1/2001 | 2/1/2001 | $0 | ABC | Marketing |
Set up office | 1/1/2001 | 2/1/2001 | $0 | ABC | Department |
HCM’s first five customers | 1/1/2001 | 3/31/2001 | $0 | ABC | Department |
Profitability | 1/1/2001 | ****** | $0 | ABC | Department |
Totals | $0 |
Major will also be able to speak about Human Capital Maximizers ability to accept options in lieu of cash. This will be appealing to companies, particularly in the current capital market which is quite scarce. Since capital is more difficult to come by now than in the last few years, emerging companies will be excited about this option.
The first month will be used to set up the office. Additionally, during the first month Major will be working hard on developing contracts. The second month will see some activity, but it will not be until month six when business will be picking up at a higher rate. Sales will continue to grow through year three.
Sales Forecast | |||
Year 1 | Year 2 | Year 3 | |
Sales | |||
Emerging technology companies | $41,500 | $78,455 | $92,541 |
Emerging non-technology companies | $16,600 | $31,382 | $37,016 |
Total Sales | $58,100 | $109,837 | $129,557 |
Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
Emerging technology companies | $2,075 | $3,923 | $4,627 |
Emerging non-technology companies | $830 | $1,569 | $1,851 |
Subtotal Direct Cost of Sales | $2,905 | $5,492 | $6,478 |
Human Capital Maximizers competitive edge is their flexibility for compensation. Most or all other companies require compensation to be in the form of cash, for them cash is king. Human Capital Maximizers is able to take stock options in lieu of some cash. While Human Capital Maximizers needs some cash to float the business, it can take up to 75% of its fees in equity. Human Capital Maximizers is able to do this because they have secured an office space that is low in cost, helping them reduce their overhead. In addition, Major’s wife contributes a significant portion of money to the household so Major is not in need of a lot of monthly compensation. This allows him to accept options as payment in hopes of an upside to come several years for now. (Please note the the HR industry, unlike law firms and accounting firms do not run into conflict of interests situations regarding receiving equity as compensation.)
The website will be used as a resource that prospective companies can view to gain more information about the company. In essence it is Human Capital Maximizers’ brochure. On the site there will be information about the management of the company and corresponding bios indicating all of their experience. Also on the website will be a list of present and past clients and information regarding Human Capital Maximizers’ fee structure and willingness to accept stakes of option.
The marketing of the website will consist of submitting it to the popular search engines. The website will be used more as a information tool that prospective companies can be sent to for more information about Human Capital Maximizers as opposed to marketing the website in order for the website to develop new leads.
The development requirements will entail hiring an individual (preferably a student for cost saving purposes) to develop and produce the site.
Major Adversity, the founder and owner received his undergraduate degree in marketing from Reed College. After completing college Major recognized that he would eventually need to go to graduate school but was not ready to yet.
Major worked in a large bicycle store for four years after college. Major started out as a mechanic but quickly moved up to manager where he was responsible for much of the operation. Some of the new responsibilities that Major enjoyed was the interviewing, selection & hiring, compensation, and employee relations. After fours years in the bike shop Major was looking for a new challenge so he entered the University of Portland to pursue his MBA.
Major received his MBA within two years and went to work for Nike out of school in their HR department. After a year and half Major left Nike to work for a HR consultancy boutique that worked primarily with technology companies, many of them start ups. Major enjoyed this thoroughly because of the dynamic environment that his clients worked in. Major stayed with this firm for a total of four years.
Toward the end of Major’s four years he got married and his wife, as a professional, was contributing large amounts of salary to the household. This led Major to consider opening his own HR consultancy because he would be able to undertake some risk since the household was supported to a large degree by his wife. Additionally, Major was could consider taking equity as compensation because a monthly salary was not a necessity.
Major will work full time for Human Capital Maximizers. By month six Major will have developed more work than he will be able to manage himself and he will hire an additional HR consultant to help him out. The employee will receive a straight salary and will have no future equity options in the client’s companies. This employee will be given HR projects and will do the research and sometimes present the findings to the client, other times will allow Major to present to the client.
Personnel Plan | |||
Year 1 | Year 2 | Year 3 | |
Major | $24,000 | $24,000 | $24,000 |
Full time employee | $24,500 | $42,000 | $42,000 |
Total People | 2 | 2 | 2 |
Total Payroll | $48,500 | $66,000 | $66,000 |
The following sections will outline important financial information. Please note that the stock options granted in lieu of compensation are not entered into the financial plan as they are not yet of value. Upon exercising the options there will be tax consequences (because one of the realizing events has occurred) as well as assets to be accounted for.
The following table details important financial assumptions.
General Assumptions | |||
Year 1 | Year 2 | Year 3 | |
Plan Month | 1 | 2 | 3 |
Current Interest Rate | 10.00% | 10.00% | 10.00% |
Long-term Interest Rate | 10.00% | 10.00% | 10.00% |
Tax Rate | 30.00% | 30.00% | 30.00% |
Other | 0 | 0 | 0 |
The Break-even Analysis is shown below.
Break-even Analysis | |
Monthly Revenue Break-even | $5,766 |
Assumptions: | |
Average Percent Variable Cost | 5% |
Estimated Monthly Fixed Cost | $5,478 |
The following table will indicate projected profit and loss.
Pro Forma Profit and Loss | |||
Year 1 | Year 2 | Year 3 | |
Sales | $58,100 | $109,837 | $129,557 |
Direct Cost of Sales | $2,905 | $5,492 | $6,478 |
Other Production Expenses | $0 | $0 | $0 |
Total Cost of Sales | $2,905 | $5,492 | $6,478 |
Gross Margin | $55,195 | $104,345 | $123,080 |
Gross Margin % | 95.00% | 95.00% | 95.00% |
Expenses | |||
Payroll | $48,500 | $66,000 | $66,000 |
Sales and Marketing and Other Expenses | $0 | $0 | $0 |
Depreciation | $960 | $960 | $960 |
Leased Equipment | $0 | $0 | $0 |
Utilities | $1,200 | $1,200 | $1,200 |
Insurance | $1,800 | $1,800 | $1,800 |
Rent | $6,000 | $6,000 | $6,000 |
Payroll Taxes | $7,275 | $9,900 | $9,900 |
Other | $0 | $0 | $0 |
Total Operating Expenses | $65,735 | $85,860 | $85,860 |
Profit Before Interest and Taxes | ($10,540) | $18,485 | $37,220 |
EBITDA | ($9,580) | $19,445 | $38,180 |
Interest Expense | $0 | $0 | $0 |
Taxes Incurred | $0 | $5,546 | $11,166 |
Net Profit | ($10,540) | $12,940 | $26,054 |
Net Profit/Sales | -18.14% | 11.78% | 20.11% |
The following chart and table will indicate projected cash flow.
Pro Forma Cash Flow | |||
Year 1 | Year 2 | Year 3 | |
Cash Received | |||
Cash from Operations | |||
Cash Sales | $58,100 | $109,837 | $129,557 |
Subtotal Cash from Operations | $58,100 | $109,837 | $129,557 |
Additional Cash Received | |||
Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 |
New Current Borrowing | $0 | $0 | $0 |
New Other Liabilities (interest-free) | $0 | $0 | $0 |
New Long-term Liabilities | $0 | $0 | $0 |
Sales of Other Current Assets | $0 | $0 | $0 |
Sales of Long-term Assets | $0 | $0 | $0 |
New Investment Received | $0 | $0 | $0 |
Subtotal Cash Received | $58,100 | $109,837 | $129,557 |
Expenditures | Year 1 | Year 2 | Year 3 |
Expenditures from Operations | |||
Cash Spending | $48,500 | $66,000 | $66,000 |
Bill Payments | $17,265 | $29,392 | $36,001 |
Subtotal Spent on Operations | $65,765 | $95,392 | $102,001 |
Additional Cash Spent | |||
Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 |
Principal Repayment of Current Borrowing | $0 | $0 | $0 |
Other Liabilities Principal Repayment | $0 | $0 | $0 |
Long-term Liabilities Principal Repayment | $0 | $0 | $0 |
Purchase Other Current Assets | $0 | $0 | $0 |
Purchase Long-term Assets | $0 | $0 | $0 |
Dividends | $0 | $0 | $0 |
Subtotal Cash Spent | $65,765 | $95,392 | $102,001 |
Net Cash Flow | ($7,665) | $14,445 | $27,557 |
Cash Balance | $2,385 | $16,830 | $44,387 |
The following table will indicate the projected balance sheet.
Pro Forma Balance Sheet | |||
Year 1 | Year 2 | Year 3 | |
Assets | |||
Current Assets | |||
Cash | $2,385 | $16,830 | $44,387 |
Other Current Assets | $0 | $0 | $0 |
Total Current Assets | $2,385 | $16,830 | $44,387 |
Long-term Assets | |||
Long-term Assets | $4,800 | $4,800 | $4,800 |
Accumulated Depreciation | $960 | $1,920 | $2,880 |
Total Long-term Assets | $3,840 | $2,880 | $1,920 |
Total Assets | $6,225 | $19,710 | $46,307 |
Liabilities and Capital | Year 1 | Year 2 | Year 3 |
Current Liabilities | |||
Accounts Payable | $1,915 | $2,461 | $3,004 |
Current Borrowing | $0 | $0 | $0 |
Other Current Liabilities | $0 | $0 | $0 |
Subtotal Current Liabilities | $1,915 | $2,461 | $3,004 |
Long-term Liabilities | $0 | $0 | $0 |
Total Liabilities | $1,915 | $2,461 | $3,004 |
Paid-in Capital | $16,000 | $16,000 | $16,000 |
Retained Earnings | ($1,150) | ($11,690) | $1,250 |
Earnings | ($10,540) | $12,940 | $26,054 |
Total Capital | $4,310 | $17,250 | $43,303 |
Total Liabilities and Capital | $6,225 | $19,710 | $46,307 |
Net Worth | $4,310 | $17,250 | $43,303 |
The following table outlines some of the more important ratios from the Management Consulting Resources industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 8742.
Ratio Analysis | ||||
Year 1 | Year 2 | Year 3 | Industry Profile | |
Sales Growth | 0.00% | 89.05% | 17.95% | 8.60% |
Percent of Total Assets | ||||
Other Current Assets | 0.00% | 0.00% | 0.00% | 46.70% |
Total Current Assets | 38.31% | 85.39% | 95.85% | 74.90% |
Long-term Assets | 61.69% | 14.61% | 4.15% | 25.10% |
Total Assets | 100.00% | 100.00% | 100.00% | 100.00% |
Current Liabilities | 30.76% | 12.48% | 6.49% | 42.80% |
Long-term Liabilities | 0.00% | 0.00% | 0.00% | 17.20% |
Total Liabilities | 30.76% | 12.48% | 6.49% | 60.00% |
Net Worth | 69.24% | 87.52% | 93.51% | 40.00% |
Percent of Sales | ||||
Sales | 100.00% | 100.00% | 100.00% | 100.00% |
Gross Margin | 95.00% | 95.00% | 95.00% | 0.00% |
Selling, General & Administrative Expenses | 113.14% | 83.22% | 74.89% | 83.50% |
Advertising Expenses | 0.00% | 0.00% | 0.00% | 1.20% |
Profit Before Interest and Taxes | -18.14% | 16.83% | 28.73% | 2.60% |
Main Ratios | ||||
Current | 1.25 | 6.84 | 14.78 | 1.59 |
Quick | 1.25 | 6.84 | 14.78 | 1.26 |
Total Debt to Total Assets | 30.76% | 12.48% | 6.49% | 60.00% |
Pre-tax Return on Net Worth | -244.55% | 107.16% | 85.95% | 4.40% |
Pre-tax Return on Assets | -169.32% | 93.78% | 80.38% | 10.90% |
Additional Ratios | Year 1 | Year 2 | Year 3 | |
Net Profit Margin | -18.14% | 11.78% | 20.11% | n.a |
Return on Equity | -244.55% | 75.01% | 60.17% | n.a |
Activity Ratios | ||||
Accounts Payable Turnover | 10.02 | 12.17 | 12.17 | n.a |
Payment Days | 27 | 27 | 27 | n.a |
Total Asset Turnover | 9.33 | 5.57 | 2.80 | n.a |
Debt Ratios | ||||
Debt to Net Worth | 0.44 | 0.14 | 0.07 | n.a |
Current Liab. to Liab. | 1.00 | 1.00 | 1.00 | n.a |
Liquidity Ratios | ||||
Net Working Capital | $470 | $14,370 | $41,383 | n.a |
Interest Coverage | 0.00 | 0.00 | 0.00 | n.a |
Additional Ratios | ||||
Assets to Sales | 0.11 | 0.18 | 0.36 | n.a |
Current Debt/Total Assets | 31% | 12% | 6% | n.a |
Acid Test | 1.25 | 6.84 | 14.78 | n.a |
Sales/Net Worth | 13.48 | 6.37 | 2.99 | n.a |
Dividend Payout | 0.00 | 0.00 | 0.00 | n.a |
Sales Forecast | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Sales | |||||||||||||
Emerging technology companies | 0% | $1,000 | $1,500 | $1,900 | $2,600 | $2,800 | $3,200 | $3,800 | $4,100 | $4,300 | $5,100 | $5,400 | $5,800 |
Emerging non-technology companies | 0% | $400 | $600 | $760 | $1,040 | $1,120 | $1,280 | $1,520 | $1,640 | $1,720 | $2,040 | $2,160 | $2,320 |
Total Sales | $1,400 | $2,100 | $2,660 | $3,640 | $3,920 | $4,480 | $5,320 | $5,740 | $6,020 | $7,140 | $7,560 | $8,120 | |
Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Emerging technology companies | $50 | $75 | $95 | $130 | $140 | $160 | $190 | $205 | $215 | $255 | $270 | $290 | |
Emerging non-technology companies | $20 | $30 | $38 | $52 | $56 | $64 | $76 | $82 | $86 | $102 | $108 | $116 | |
Subtotal Direct Cost of Sales | $70 | $105 | $133 | $182 | $196 | $224 | $266 | $287 | $301 | $357 | $378 | $406 |
Personnel Plan | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Major | 0% | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 |
Full time employee | 0% | $0 | $0 | $0 | $0 | $0 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 |
Total People | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | |
Total Payroll | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $5,500 | $5,500 | $5,500 | $5,500 | $5,500 | $5,500 | $5,500 |
General Assumptions | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Pro Forma Profit and Loss | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Sales | $1,400 | $2,100 | $2,660 | $3,640 | $3,920 | $4,480 | $5,320 | $5,740 | $6,020 | $7,140 | $7,560 | $8,120 | |
Direct Cost of Sales | $70 | $105 | $133 | $182 | $196 | $224 | $266 | $287 | $301 | $357 | $378 | $406 | |
Other Production Expenses | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Total Cost of Sales | $70 | $105 | $133 | $182 | $196 | $224 | $266 | $287 | $301 | $357 | $378 | $406 | |
Gross Margin | $1,330 | $1,995 | $2,527 | $3,458 | $3,724 | $4,256 | $5,054 | $5,453 | $5,719 | $6,783 | $7,182 | $7,714 | |
Gross Margin % | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | 95.00% | |
Expenses | |||||||||||||
Payroll | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $5,500 | $5,500 | $5,500 | $5,500 | $5,500 | $5,500 | $5,500 | |
Sales and Marketing and Other Expenses | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Depreciation | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 | $80 | |
Leased Equipment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Utilities | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Insurance | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Rent | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | |
Payroll Taxes | 15% | $300 | $300 | $300 | $300 | $300 | $825 | $825 | $825 | $825 | $825 | $825 | $825 |
Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Total Operating Expenses | $3,130 | $3,130 | $3,130 | $3,130 | $3,130 | $7,155 | $7,155 | $7,155 | $7,155 | $7,155 | $7,155 | $7,155 | |
Profit Before Interest and Taxes | ($1,800) | ($1,135) | ($603) | $328 | $594 | ($2,899) | ($2,101) | ($1,702) | ($1,436) | ($372) | $27 | $559 | |
EBITDA | ($1,720) | ($1,055) | ($523) | $408 | $674 | ($2,819) | ($2,021) | ($1,622) | ($1,356) | ($292) | $107 | $639 | |
Interest Expense | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Taxes Incurred | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Net Profit | ($1,800) | ($1,135) | ($603) | $328 | $594 | ($2,899) | ($2,101) | ($1,702) | ($1,436) | ($372) | $27 | $559 | |
Net Profit/Sales | -128.57% | -54.05% | -22.67% | 9.01% | 15.15% | -64.71% | -39.49% | -29.65% | -23.85% | -5.21% | 0.36% | 6.88% |
Pro Forma Cash Flow | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Cash Received | |||||||||||||
Cash from Operations | |||||||||||||
Cash Sales | $1,400 | $2,100 | $2,660 | $3,640 | $3,920 | $4,480 | $5,320 | $5,740 | $6,020 | $7,140 | $7,560 | $8,120 | |
Subtotal Cash from Operations | $1,400 | $2,100 | $2,660 | $3,640 | $3,920 | $4,480 | $5,320 | $5,740 | $6,020 | $7,140 | $7,560 | $8,120 | |
Additional Cash Received | |||||||||||||
Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Subtotal Cash Received | $1,400 | $2,100 | $2,660 | $3,640 | $3,920 | $4,480 | $5,320 | $5,740 | $6,020 | $7,140 | $7,560 | $8,120 | |
Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Expenditures from Operations | |||||||||||||
Cash Spending | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $5,500 | $5,500 | $5,500 | $5,500 | $5,500 | $5,500 | $5,500 | |
Bill Payments | $37 | $1,121 | $1,156 | $1,185 | $1,232 | $1,264 | $1,800 | $1,842 | $1,862 | $1,878 | $1,933 | $1,954 | |
Subtotal Spent on Operations | $2,037 | $3,121 | $3,156 | $3,185 | $3,232 | $6,764 | $7,300 | $7,342 | $7,362 | $7,378 | $7,433 | $7,454 | |
Additional Cash Spent | |||||||||||||
Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Principal Repayment of Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Long-term Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Subtotal Cash Spent | $2,037 | $3,121 | $3,156 | $3,185 | $3,232 | $6,764 | $7,300 | $7,342 | $7,362 | $7,378 | $7,433 | $7,454 | |
Net Cash Flow | ($637) | ($1,021) | ($496) | $455 | $688 | ($2,284) | ($1,980) | ($1,602) | ($1,342) | ($238) | $127 | $666 | |
Cash Balance | $9,413 | $8,392 | $7,896 | $8,351 | $9,038 | $6,754 | $4,774 | $3,172 | $1,829 | $1,592 | $1,719 | $2,385 |
Pro Forma Balance Sheet | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Assets | Starting Balances | ||||||||||||
Current Assets | |||||||||||||
Cash | $10,050 | $9,413 | $8,392 | $7,896 | $8,351 | $9,038 | $6,754 | $4,774 | $3,172 | $1,829 | $1,592 | $1,719 | $2,385 |
Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Total Current Assets | $10,050 | $9,413 | $8,392 | $7,896 | $8,351 | $9,038 | $6,754 | $4,774 | $3,172 | $1,829 | $1,592 | $1,719 | $2,385 |
Long-term Assets | |||||||||||||
Long-term Assets | $4,800 | $4,800 | $4,800 | $4,800 | $4,800 | $4,800 | $4,800 | $4,800 | $4,800 | $4,800 | $4,800 | $4,800 | $4,800 |
Accumulated Depreciation | $0 | $80 | $160 | $240 | $320 | $400 | $480 | $560 | $640 | $720 | $800 | $880 | $960 |
Total Long-term Assets | $4,800 | $4,720 | $4,640 | $4,560 | $4,480 | $4,400 | $4,320 | $4,240 | $4,160 | $4,080 | $4,000 | $3,920 | $3,840 |
Total Assets | $14,850 | $14,133 | $13,032 | $12,456 | $12,831 | $13,438 | $11,074 | $9,014 | $7,332 | $5,909 | $5,592 | $5,639 | $6,225 |
Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Current Liabilities | |||||||||||||
Accounts Payable | $0 | $1,083 | $1,117 | $1,144 | $1,191 | $1,204 | $1,739 | $1,780 | $1,800 | $1,813 | $1,868 | $1,888 | $1,915 |
Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Subtotal Current Liabilities | $0 | $1,083 | $1,117 | $1,144 | $1,191 | $1,204 | $1,739 | $1,780 | $1,800 | $1,813 | $1,868 | $1,888 | $1,915 |
Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Total Liabilities | $0 | $1,083 | $1,117 | $1,144 | $1,191 | $1,204 | $1,739 | $1,780 | $1,800 | $1,813 | $1,868 | $1,888 | $1,915 |
Paid-in Capital | $16,000 | $16,000 | $16,000 | $16,000 | $16,000 | $16,000 | $16,000 | $16,000 | $16,000 | $16,000 | $16,000 | $16,000 | $16,000 |
Retained Earnings | ($1,150) | ($1,150) | ($1,150) | ($1,150) | ($1,150) | ($1,150) | ($1,150) | ($1,150) | ($1,150) | ($1,150) | ($1,150) | ($1,150) | ($1,150) |
Earnings | $0 | ($1,800) | ($2,935) | ($3,538) | ($3,210) | ($2,616) | ($5,515) | ($7,616) | ($9,318) | ($10,754) | ($11,126) | ($11,099) | ($10,540) |
Total Capital | $14,850 | $13,050 | $11,915 | $11,312 | $11,640 | $12,234 | $9,335 | $7,234 | $5,532 | $4,096 | $3,724 | $3,751 | $4,310 |
Total Liabilities and Capital | $14,850 | $14,133 | $13,032 | $12,456 | $12,831 | $13,438 | $11,074 | $9,014 | $7,332 | $5,909 | $5,592 | $5,639 | $6,225 |
Net Worth | $14,850 | $13,050 | $11,915 | $11,312 | $11,640 | $12,234 | $9,335 | $7,234 | $5,532 | $4,096 | $3,724 | $3,751 | $4,310 |
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by Amy Letke | Apr 18, 2018 | Blog
Amy Newbanks Letke, SPHR, GPHR, is the Founder of Integrity HR, Inc. Amy provides workplace solutions to improve performance, reduce liability and increase profits. She is passionate about helping other entrepreneurs and business owners achieve success. Contact us for more insights - 502-753-0970 or [email protected]
You’ve heard it before, and you’ll hear it again – every business needs a strategic plan.
The most successful companies develop and implement an effective strategic plan to help them pursue their organizational goals. But, even the best strategic plan won’t be very effective if the human resources function isn’t in alignment with it.
A Strategic HR Plan is a tool to help businesses align their organizational goals with their HR capabilities , and every business should have one in place to support the growth outlined in their strategic plan.
If you haven’t developed a Strategic HR Plan for your business (or if you’re still not quite sure what it is!), don’t worry!
Below we share our 5 Steps To Developing A Strategic HR Plan to help you effectively support and achieve your organization’s strategic goals.
If you’re interested in learning more about developing a Strategic HR Plan or a Strategic Plan for your business, schedule an appointment with one of our HR professionals or give us a call at 877-753-0970 .
A Strategic HR Plan helps organizations to align human resources to corporate strategy. It is an essential planning document built upon the corporate mission, vision, values, and goals established in the strategic business plan.
It provides information on how the HR function will support the goals and strategies of the organization, while also ensuring that HR planning and practices are consistent.
The ideal Strategic HR Plan outlines how the gaps between present and future capabilities will be addressed, enabling businesses to effectively pursue their company goals.
In most organizations, managers have a responsibility to fulfill expectations in the areas of corporate governance, transparency of policies, accountability, and economic efficiency.
For your business to be successful in these areas, you need to have the right people, with the right skills, in the right place, at the right time to carry out the strategy.
A comprehensive Strategic HR Plan will ensure that you have the capacity to deliver on strategy and the ability to monitor progress towards your organization’s goals. It should also establish:
The process for developing a Strategic HR Plan begins by identifying where your organization is now in the life-cycle of an enterprise: the start-up stage, the growth stage, the mature stage, or the decline stage.
Once you’ve decided where your company is today, formulate a clear picture of your company’s future along with ways to get there. Your Strategic HR Plan will be built upon the foundation of this strategic business plan.
Step 1: Identify Future HR Needs
Using your business’ strategic plan as a guide, identify the future HR needs of the organization. Ask questions like:
Step 2: Consider Present HR Capabilities
Now consider your company’s present HR situation by asking questions like:
Step 3: Identify Gaps Between Future Needs & Present Capability
Compare your future HR needs from step 1 with your present HR capabilities from step 2, and identify any significant gaps that appear.
Gaps can develop in a number of areas including policies and procedures, capability, and resource allocation. Start with these questions:
Step 4: Formulate Gap Strategies
Next, work to develop strategies that will address the gaps you identified in Step 3. These gap strategies may affect:
Not all gaps will be of the same strategic importance, so you will need to set priorities for addressing them.
For example, imagine you discovered a need to update your HR information system. Investing in a new system would provide you with employee progress data that you deemed essential for your future company goals.
The need for an upgraded HR information system should be prioritized as urgent because it’s necessary to succeed in your long-term strategic plan.
Questions you can ask to help you determine the priority of your needs include:
Step 5: Share & Monitor The Plan
Sharing the Strategic HR Plan with your senior leadership and those connected to the HR function of your organization is a crucial component of its success. The more your team understands and supports the plan, the more empowered they will be to help the company achieve its goals.
It’s also important to monitor the progress of the Strategic HR Plan you develop and to communicate successes or modifications to your team.
At the very least, you should review the plan on an annual basis to verify that the goals on which the plan was based are still accurate and to make adjustments as needed.
Developing a comprehensive Strategic HR Plan is an essential investment in helping your company achieve its goals.
A Strategic HR Plan aligns your corporate mission with your business plan, ensuring you have the capacity to deliver on strategy as you pursue your organization’s goals.
A list of our useful HR resources
Written by Dave Lavinsky
You’ve come to the right place to create your Human Resources Consulting business plan.
We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their HR Consulting businesses.
Below is a template to help you create each section of your Human Resource business plan.
Business overview.
HR Solutions is a startup human resources company located in Spokane, Washington. The company is founded by Tremaine Jackson, a former human resources manager in a large retail company. Tremaine led a team of twenty human resources employees in overseeing all aspects of human resources for the employer and developed a unique application that he has decided to introduce in his new company, HR Solutions.
HR Solutions will be the comprehensive leader in human resource training, management, negotiations, and solutions-finding company in the state of Washington. They will provide everything human resource personnel need to hire and effectively onboard new employees, as well as everything needed to maintain proper records, effectively cover communication and employee relations, and become proactive about potential conflicts.
The following are the services that HR Solutions will provide:
HR Solutions will target small-to-large businesses in the Spokane, Washington region. HR Solutions will also target Washington state with select online training programs and sales of the proprietary HR app. HR Solutions will target C-suite executives in Spokane.
HR Solutions will be owned and operated by Tremaine Jackson. He recruited his former administrative assistant, Sharlene Harris, to be his Administrative Manager in HR Solutions, where she will provide oversight of all personnel and HR responsibilities within the company itself. He also recruited Mason Wright, a former associate and HR manager, to be the Senior HR Advisor within the startup; he will lead the other HR managers in their roles as client-focused solution providers.
Tremaine Jackson is a graduate of the University of Washington in Seattle, where he majored in Human Resource Development. He has been a human resources manager in a large retail company, where he led a team of twenty human resources employees in overseeing all aspects of human resources for his employer and he developed a unique application that he has decided to introduce in his new company, HR Solutions. Former clients and associates have indicated they will follow him when he establishes HR Solutions.
Sharlene Harris holds a bachelor’s degree in Business Administration from Spokane College. She has been Tremaine’s administrative assistant for ten years and her new role will be the Administrative Manager in HR Solutions. She will provide oversight of all personnel and HR responsibilities within the company itself.
Mason Wright, a former associate and HR manager, developed a large following of loyal clients. He will be the Senior HR Advisor within the startup; he will lead the other HR managers in their roles as client-focused solution providers. His clients have indicated that they will follow him into the startup business.
HR Solutions will be able to achieve success by offering the following competitive advantages:
HR Solutions is seeking $200,000 in debt financing to launch HR Solutions. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:
The following graph outlines the financial projections for HR Solutions.
Who is hr solutions.
HR Solutions is a newly established, full-service human resource company in Spokane, Washington. HR Solutions will be the most reliable, cost-effective, and effective choice for HR managers and leaders in Spokane. Certain online programs and the proprietary app will also be the most effective and productive options for HR personnel throughout the state of Washington. HR Solutions will provide a comprehensive menu of training, recruitment, personnel, solution-finding services for any company to utilize. Their full-service approach includes a comprehensive set of training, management, and solution options.
HR Solutions will be able to provide superior HR support and solutions to every business. The team of professionals are highly qualified and experienced in onboarding, training and creating solutions for every human resource quandary. HR Solutions removes all headaches and issues of the human resource personnel and ensures clients find the best answers to all their HR needs with the outstanding customer service found at HR Solutions.
HR Solutions is owned and operated by Tremaine Jackson. Tremaine Jackson is a graduate of the University of Washington in Seattle, where he majored in Human Resource Development. He has been a human resources manager in a large retail company, where he led a team of twenty human resources employees in overseeing all aspects of human resources for his employer and he developed a unique application that he has decided to introduce in his new company, HR Solutions. Former clients and associates have indicated they will follow him when he establishes HR Solutions.
Since incorporation, HR Solutions has achieved the following milestones:
The following will be the services HR Solutions will provide:
The human resources industry is expected to grow during the next five years to over $35 billion. The growth will be driven by an increased number of young employees who require extensive training and onboarding. The growth will be driven by an increased need for employees as the older demographic employee retires. The growth will be driven by an increase in the number of employees who are new to the U.S. and require assistance in onboarding and training. The growth will be driven by new technological advances that are not yet known. Costs will likely be reduced as new applications, such as the one created by HR Solutions, are created and introduced into the industry.
Demographic profile of target market.
Total | Percent | |
---|---|---|
Total population | 1,680,988 | 100% |
Male | 838,675 | 49.9% |
Female | 842,313 | 50.1% |
20 to 24 years | 114,872 | 6.8% |
25 to 34 years | 273,588 | 16.3% |
35 to 44 years | 235,946 | 14.0% |
45 to 54 years | 210,256 | 12.5% |
55 to 59 years | 105,057 | 6.2% |
60 to 64 years | 87,484 | 5.2% |
65 to 74 years | 116,878 | 7.0% |
75 to 84 years | 52,524 | 3.1% |
HR Solutions will primarily target the following customer profiles:
Direct and indirect competitors.
HR Solutions will face competition from other companies with similar business profiles. A description of each competitor company is below.
Human Resource RX was founded in 2005 by Reme and Janette Choux. As former human resource negotiators within a large firm, they developed distinctive programs that can help HR managers reduce conflicts in the workplace. In addition, the programs assist personnel in recuperating from workplace trauma and other difficulties or issues that arise in the office.
Human Resource RX, headquartered in Spokane, claims to be the “Best HR Prescription” for companies that require assistance in the form of management and oversight in trauma or difficulty. Human Resource RX also assists in compliance issues within the state of Washington, bringing expert advice into thorny issues that can potentially lead to litigation. The company has three offices throughout Washington, each with a staff of twelve “HR managers” who service local businesses. The company has maintained a good standing within the state of Washington, although there have been two separate issues of incorrect legal advice offered to clients. The matters were both brought by former clients to the court system and eventually resolved.
Premier Human Resource Associates is owned and operated by Tami Watson, an HR executive with over thirty years of experience. She is joined in the company by her daughter, Reyna Watson, a recent graduate of Spokane College, where she earned a bachelor’s degree in Communication. Premier Human Resource Associates is located in Spokane and offers an extensive onboarding and training program to support HR managers within local hospitals and medical clinics.
The bulk of services provided to HR managers includes various specific onboarding and training needs of nurses, LVNs, and other care providers. Attention is given in particular to the processes of sanitation and hygienic practices, along with the methods of communication used within these specific businesses. To date, the company has assisted in successfully onboarding over 5,000 nurses and other caregivers.
Transport HR Training was started in 1997 as a result of multiple difficult issues within the truck driving industry in Washington. In the decades since, Transport HR Training has established the full spectrum of services and products for HR associates in the long-haul and short-transport businesses. Specific practices and procedures relating to, in particular, medical issues of drivers, have been developed to smooth the HR process and align truck drivers with services they need. Transport HR Training offers a comprehensive package of services that includes negotiation in conflict, onboarding specifics, driver training, legal procedures and processes, and other truck driver-specific conditions.
HR Solutions will be able to offer the following advantages over their competition:
Brand & value proposition.
HR Solutions will offer the unique value proposition to its clientele:
The promotions strategy for HR Solutions is as follows:
Word of Mouth/Referrals
HR Solutions has built up an extensive list of clients and contacts over the years by providing exceptional service and expertise to their clients. Associates will follow them to their new company and help spread the word of HR Solutions.
Professional Associations and Networking
HR Solutions will extensively network throughout HR association and industry events. They will take an active role in leadership wherever invited to do so and will work to support the efforts of all associates or members.
Website/SEO Marketing
HR Solutions will fully utilize their website. The website will be well organized, informative, and list all the services that HR Solutions provides. The website will also list their contact information and list their available times to make reservations during the week. This will allow HR managers to speak with HR Solutions when most beneficial to the client. The website presence will engage SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Human Resources company” or “HR near me”, HR Solutions will be listed at the top of the search results.
The pricing of HR Solutions will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.
The following will be the operations plan for HR Solutions. Operation Functions:
HR Solutions will have the following milestones completed in the next six months.
Key revenue & costs.
The revenue drivers for HR Solutions are the fees they will charge to clients for their services, online training and proprietary app.
The cost drivers will be the overhead costs required in order to staff HR Solutions. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.
HR Solutions is seeking $200,000 in debt financing to launch its human resources company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
Income statement.
FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
---|---|---|---|---|---|---|
Revenues | ||||||
Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
Expenses & Costs | ||||||
Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
---|---|---|---|---|---|---|
ASSETS | ||||||
Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
LIABILITIES & EQUITY | ||||||
Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
Share Capital | $0 | $0 | $0 | $0 | $0 | |
Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
---|---|---|---|---|---|---|
CASH FLOW FROM OPERATIONS | ||||||
Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
CASH FLOW FROM INVESTMENTS | ||||||
Investment | ($180,950) | $0 | $0 | $0 | $0 | |
Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
CASH FLOW FROM FINANCING | ||||||
Cash from equity | $0 | $0 | $0 | $0 | $0 | |
Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
What is a human resource business plan.
A human resource business plan is a plan to start and/or grow your human resource business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Human Resource business plan using our Human Resource Business Plan Template here .
There are a number of different kinds of human resource businesses , some examples include: Human Capital Strategy, Compensation & Benefits, Talent Management, and Professional Development.
Human Resource businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
Starting a human resource business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Human Resource Business Plan - The first step in starting a business is to create a detailed human resource business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your human resource business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your human resource business is in compliance with local laws.
3. Register Your Human Resource Business - Once you have chosen a legal structure, the next step is to register your human resource business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your human resource business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Human Resource Equipment & Supplies - In order to start your human resource business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your human resource business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
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Ever thought about how important your team is to your business success? They’re like the engines driving your growth—the ones that keep things running smoothly. But hey, managing them can sometimes feel like trying to gather a bunch of playful kittens. From finding new teammates to getting them up to speed, it can be as tricky as herding those cute felines. And when your business is growing, these challenges can get even trickier. That’s where Human Resource Planning comes in.
Welcome to your roadmap for scaling your business while keeping your workforce happy and productive. This guide is like a treasure map with 17 golden strategies to master Human Resource Planning. These strategies are here to help you level up, showing you how to make your scaling journey smoother and your business even better.
Table of contents
What is human resource planning used for, challenges of human resource planning.
Imagine your business as a puzzle, and each piece is a member of your team. Human Resource Planning (HRP) is like being the master puzzle solver. It’s the process of figuring out who you need in your team and when you need them. Just like you plan ahead for a party or a trip, HRP helps you plan for the people you’ll need in your company as it grows. It’s all about being prepared so your business can run smoothly even when things change.
Key takeaways
Think of HRP as a magic map that guides your business through growth. It helps you make smart decisions about hiring, training, and managing your team. HRP is used to predict what skills and talents your business will need in the future. This way, you can find the right people for the right jobs at the right time. It also helps you avoid surprises by keeping an eye on your team’s strengths and areas that need improvement.
Like every adventure, HRP has its own challenges. One big challenge is predicting the future accurately. You’re not a fortune teller, but you need to guess how many people your business will need months or even years from now. Another challenge is keeping up with changes. As your business grows, things change fast, and you need to adjust your plans accordingly. And let’s not forget about finding the perfect people—hiring the right folks with the right skills can be a puzzle all its own.
Imagine building a house without a plan. It might fall apart or not turn out how you want. That’s why HRP is crucial. It helps you build your business with a solid foundation. It saves you from hiring too many or too few people, and it makes sure everyone knows what they’re supposed to do. HRP also boosts employee morale. When people know they’re part of a well-planned team, they feel valued and motivated to do their best.
Whether it’s hiring, recruiting, training, orientating, onboarding, or providing benefits, planning your human resources is challenging. Now throw in a growing business and the need to scale for it.
That’s where this list comes in.
Maybe your business started out with just two on staff. Then four. Someday, hundreds.
Plan now. Think of the specific tasks and jobs that are going to be needed. Write down the jobs (and descriptions) you think you’ll need. Decide what order you’ll need those jobs to become a reality.
Sure, things might change and you’ll have to tweak those plans. Yes, early on you’ll have to cross-train your staff so fewer people can cover more of those jobs. But you should set up a plan that has benchmarks that indicate when a new position is needed.
Maybe that benchmark is a specific number of customers, or a certain sales volume. Maybe when customer complaints or support wait times reach a particular level you know you need to add staff. The point is to have a plan of what comes next in terms of human resources, and delineation as to when that plan kicks in.
Assessment is the foundation of pretty much anything else we’ll be talking about in this post.
It’s important to assess your workforce regularly, because it’s the only way you’ll know what you have, what you need, and what is changing both in your actual workforce and also what is changing in your industry that your workforce needs to adjust to.
Things to assess might include:
Employees have inherent talents, but you need to encourage them to grow.
ConAgra studied the performance of both trained and untrained employees to determine what kind of effect training had on them. They learned that managers with training had half the employee turnover than those who did not receive any training. That discovery led to better training and the numbers to back up the cost of paying for training.
When it comes to scaling your business, you should know what direction you want to see it grow. Train and cultivate the talent of employees to take it in that direction. Looking for leaders? Provide leadership training. Looking for better customer service? Provide customer service training.
As your business grows, you’ll also see your need for management to grow.
Ideally, if you’ve been training your employees, you’ll have a good pool of potential managers to draw from in your own workforce so that succession and transition aren’t as jarring.
Your plan should include things like:
Not all of your management needs will come from within your growing business, but scaling means you’ll want to tap into those employees who have been with you from early on and who know your business better than a newcomer.
Getting your hiring process perfected when you are still on the smaller side is best.
This might include:
Hiring new employees is extremely time consuming and expensive. You want that time and money well-spent. There will be no magic moment where, as your business grows, your hiring process smooths out and gets better on its own. The whole point of being aware of scaling is to consider that your successes and failures scale to the same degree as your growth. If your hiring process is in turmoil, that’s only going to increase to the same degree as you grow.
Smaller businesses often do not have an actual human resources department, and they may function completely fine without one.
Larger businesses, however, do not have that luxury. Remember, HR departments are dealing with benefits, training, and interpersonal relationships. The larger your business and the more management layers grow, the more disconnected or distant your employees can become from those making decisions. Even if your HR department starts as one dedicated employee, be ready to start it.
Your employees are your most important asset. They are your human capital.
Be sure you’re budgeting not just for business expansion, but also for employee growth, too. That means considering benefits, expectations of employees, and workplace culture.
It’s not terribly complicated, but remember: if it isn’t in the budget, it isn’t going to happen.
Most businesses have best practices, but they don’t always do so great on the actual follow-through.
For example, you may say that team collaboration is a best practice, but you have actually incentivized individual rewards. Or, you reward employees on a quarterly basis but only do performance reviews twice a year.
When your best practices are out of sync with your actions, you will fail to meet the goals that the best practices are meant to achieve.
A gap analysis is where you locate current gaps in what your business has and what it currently needs. It’s a bit different than regularly assessing your actual employees. It takes other things into consideration that actually affect your employees
A gap analysis takes into consideration where your company is at now. It’s pretty common for a business to set their policies and benefits and not realize they are outdated in a few year’s time. Over time, your business changes. It grows, it needs to scale, and it needs to attract and retain great employees. A larger business, for example, can probably afford better benefits. You can’t rely on what you set up in the early days, and a gap analysis is set to specifically pinpoint what needs changing.
Data is your friend.
It’s found everywhere, from employee interviews to your accounting department. The problem is that if you don’t make an effort to collect data regularly and with a consistent reason, that data goes unused in a file.
Knowing the numbers for what is happening in your business is the best way to make informed decisions. When it comes to Human Resource Planning, you’ll want data on:
Tracking analytic data on HR-related issues is the only way to take the guesswork out of whether or not scaling your business will be a nightmare.
Take an outside-in approach to viewing your employees.
What kind of experiences are your customers having as your company grows? You want to be sure to look for areas where business growth can damage a great customer experience, such as:
Are your human resources where they should be? Are they ready to be what they’ll need to be for future customer needs?
You can’t “go by the book” if you never created one.
As a small business, a slim employee handbook and a casual approach to guidelines as rules might have worked. But as your business grows, you need, in writing, more to the plan.
An employee handbook that is as detailed as needed provides consistency. No employee feels as if they are being treated unfairly if the handbook is followed.
Using the assessments and other tips in this post should help you know to adjust your employee handbook. Reviewing your employee handbook at least once a year (preferably more) is ideal, and if changes are made, you will need to bring all of your employees together to inform them and get them to sign off on the new book.
Early on, you may have had more personal interaction with your employees because your business was smaller. As it grows, though, that interaction changes and lessens. You might not even realize that there are some employees who are used to more communication with you but aren’t getting as much of it since you are busier than usual.
The problem is that even if you feel like you’re just as busy and just as communicative, you have employees who are growing distant from you. So while you may not have needed formal staff meetings or communication in the early days, a business that is going to scale has to adjust for a different approach to communicating.
It might seem silly, but start with staff meetings when you are still small. Get staff used to the idea. Small staff meetings can scale to department or large staff meetings. Daily one-on-one conversation with every employee, however, does not scale.
Growing your business means you have a big goal, and you are pushing for it.
That’s true enough. But the middle of that growth process requires mid-range goals.
Long-term vision and goals are at the opposite end of the playing field from where you started, but there’s a lot of game play between one end to the other. You need the structure of goals there, too.
Create goals for human resources for that middle time. These tend to be plateau or benchmark goals that indicate a step in the right direction or that trigger the next phase of a plan. Perhaps you want to see 100% of your employees trained in a specific skill set, but might set a goal of 50% during the fast growth period. Or maybe you’d like to see all of your employees hit a certain sales or productivity level, but it’s too difficult to get them all there while you’re in the growth process of hiring and onboarding, so you set a mid-range goal that helps you move forward without abandoning that larger, future goal.
Scaling your business can be scary, particularly when dealing with human resources. Find other business owners who have already done what you are in the midst of, and see if they will mentor you.
If you have top-level management that are creating a problem now, they are certainly going to be just as difficult (if not worse) later.
Are there personality clashes? Leadership issues? Ethical or trust issues? Anti-authority problems? Are they able to self-start or do they need you to micromanage them or give them detailed instructions constantly?
And not only that, but your team of leaders needs to be…smarter than you. That’s how you grow.
The idea of growth necessarily brings to mind adding things.
Adding sales, customers, employees. Growing.
But scaling also means knowing when to subtract . There are processes (and even job positions) that you may have needed earlier on, but which now are slowing you down. It is critical to be able to look dispassionately at some business traditions and positions and determine which ones have no place in a growing business.
Do you see a common theme running through these tips?
It’s all about planning ahead now, before your business gets too big to make changes. Remember: scaling magnifies the foundation. You can scale the good or the bad just as easily.
As we unravel the intricate art of human resource scaling, one solution stands out as a guiding light—When I Work. It’s an hourly scheduling software meticulously designed to harmonize and streamline your workforce management efforts. With benefits such as automated scheduling, real-time communication, and easy shift swapping, When I Work presents itself as a catalyst for successful business expansion. By harnessing this innovative tool, you can ensure that your scaling journey is marked by precision, efficiency, and seamless HR management, allowing you to focus on propelling your business to new horizons. Explore the potential of When I Work and revolutionize the way you scale your business today. Sign up for your free 14-day trial of When I Work today.
A: Human Resource Planning is not limited to big businesses. It’s equally important for businesses of all sizes, especially those with hourly, shift-based teams. Imagine you’re running a café with waitstaff, cooks, and baristas. HRP helps you ensure you have the right number of people on each shift, preventing understaffing during busy hours or overstaffing when things are quiet. Tools like scheduling software, such as When I Work, can simplify this process by helping you plan shifts effectively based on your team’s availability and skillsets.
A: HRP can assist you in managing your hourly, shift-based team by giving you insights into historical patterns. Let’s say you manage a retail store with fluctuating foot traffic. HRP can help you identify peak hours when more staff is needed and adjust shifts accordingly. Scheduling software like When I Work can take this a step further, helping you create flexible schedules that align with demand. It ensures you have the right number of employees in each shift, avoiding staff shortages or surplus.
A: HRP goes beyond hiring—it’s a comprehensive strategy that involves everything from recruitment to performance management. For businesses with hourly teams, like a customer service center, HRP ensures there’s a balanced distribution of skills among different shifts. This guarantees that no shift is understaffed due to a lack of specific expertise. Scheduling software, such as When I Work, plays a vital role here. It empowers you to assign the right people with the right skills to each shift, improving efficiency and delivering excellent service.
A: Absolutely! HRP is a proactive approach that prevents issues like insufficient staff coverage during busy periods or overworking employees. Let’s say you’re managing a restaurant with peak dining times. HRP helps you anticipate these busy periods and schedule more staff to handle the rush, enhancing customer satisfaction. By incorporating scheduling software like When I Work, you can ensure a smooth operation by distributing shifts evenly among your hourly team members, minimizing burnout, and ensuring that everyone has a fair workload.
A: No, HRP is an ongoing process, especially crucial for businesses with hourly, shift-based teams. As customer demands fluctuate, you need to adapt your schedules accordingly. For instance, managing a call center with varying call volumes requires constant adjustments. HRP helps you align staffing levels with call traffic patterns. Scheduling software, like When I Work, simplifies this continuous process by allowing you to quickly modify schedules based on changing needs, ensuring your hourly team remains efficient and your customers stay satisfied.
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Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.
Human resource planning (HRP) is the continuous process of systematic planning to achieve optimum use of an organization's most valuable asset—quality employees. HR planning ensures the best fit between employees and jobs while avoiding manpower shortages or surpluses.
There are four key steps to the HRP process. They include analyzing present labor supply, forecasting labor demand, balancing projected labor demand with supply, and supporting organizational goals. HRP is an important investment for any business as it allows companies to remain both productive and profitable.
Michela Buttignol
Employees are a key part of any business. Without a strong workforce, income will likely dry up and the company will go out of business. HRP is designed to prevent this from happening. Its mission is to identify current and future hiring and training needs.
HRP allows companies to plan ahead so they can maintain a steady supply of skilled employees. The process is used to help companies evaluate their needs and to plan ahead to meet those needs.
HRP needs to be flexible enough to meet short-term staffing challenges while adapting to changing conditions in the business environment over the longer term. To help prevent future roadblocks and satisfy their objectives, HR managers have to make plans to do the following:
Identifying a company's skill set and targeting the skills a company needs enables it to strategically reach business goals and be equipped for future challenges.
The goal of HR planning is to have the optimal number of staff to make the most money for the company. Staying on top of this and achieving effective HRP can ensure that the company:
HRP offers many advantages but it isn't without challenges. The future isn't easy to predict. A technology breakthrough can change everything, as can a black swan event. Issues such as employees getting sick and wealthier or more prestigious competitors poaching staff can also cause serious problems.
Additionally, as globalization increases, HR departments will face the need to implement new practices to accommodate government labor regulations that vary from country to country. The increased use of remote workers by many corporations will also impact HRP and will require HR departments to use new methods and tools to recruit, train, and retain workers.
Companies can set themselves up to better deal with these types of challenges if they are adaptable and continuously keep tabs on the world around them. The more prepared a company is for an event that impacts its human resources, the better it can handle and potentially take advantage of it.
HRP strategies must frequently be revised to match not only the company's changing needs but also external changes.
There's also the challenge of HRP being time consuming and potentially costly. HRP offers benefits but it can take a while to reap them.
A high level of employee engagement can be essential for a company's success. If a company has the best employees and the best practices in place, it can mean the difference between sluggishness and productivity, helping to lead a company to profitability. However, like most important investments, it can take a while for these efforts to pay off. In the beginning, HRP will be a drag on profits.
There are four general, broad steps involved in the HRP process. Each step needs to be taken in sequence in order to arrive at the end goal, which is to develop a strategy that enables the company to successfully find and retain enough qualified employees to meet its needs.
The first step of HRP is to identify the company's current human resources supply. In this step, the HR department studies the strength of the organization based on the number of employees, their skills, qualifications, positions, benefits, and performance levels.
The second step requires the company to outline the future of its workforce. Here, the HR department can consider anything that factors into the future needs of the company, including promotions, retirements, layoffs, and transfers. The HR department can also look at external conditions impacting labor demand , such as new technology that might increase or decrease the need for workers.
The third step in the HRP process is forecasting the employment demand. HR creates a gap analysis that lays out specific needs to narrow the supply of the company's labor versus future demand. This analysis will often generate a series of questions, such as:
The answers to questions from the gap analysis help HR determine how to proceed, which is the final phase of the HRP process. HR must now take practical steps to integrate its plan with the rest of the company. The department needs a budget , the ability to implement the plan, and a collaborative effort with all departments to execute that plan.
Common HR policies put in place after this fourth step may include policies regarding vacation, holidays, sick days, overtime compensation, and termination.
Human resource planning (HRP) allows a business to better maintain and target the right kind of talent to employ—having the right technical and soft skills to optimize their function within the company. It also allows managers to better train the workforce and help them develop the required skills.
Hard HRP evaluates various quantitative metrics to ensure that the right number of the right sort of people are available when needed by the company. Soft HRP focuses more on finding employees with the right corporate culture, motivation, and attitude. Often these are used in tandem.
HRP begins with an analysis of the available labor pool from which a company can draw. It then evaluates the firm's present and future demand for various types of labor and attempts to match that demand with the supply of job applicants.
Quality employees are a company's most valuable asset. HRP involves the development of strategies to ensure that a business has an adequate supply of employees to meet its needs and can avoid either a surplus or a lack of workers.
There are four general steps in developing such a strategy: first, analyzing the company's current labor supply; second, determining the company's future labor needs; third, balancing the company's labor needs with its supply of employees; and fourth, developing and implementing the HR plan throughout the organization.
A solid HRP strategy can help a company be both productive and profitable.
International Journal of Business and Management Invention. K. Prashanthi. " Human Resource Planning-An Analytical Study ," Page 64.
20 tips for aligning workforce planning with organizational strategy.
Workforce planning is about strategically preparing for potential skill gaps you may have in the future, whether from internal promotions, retirements or turnover. The key to doing this successfully is aligning your workforce planning efforts with the broader goals and long-term needs of your organization.
Below, 20 Forbes Human Resources Council members share practical tips on forecasting talent needs, developing skills for the future and integrating workforce planning with business strategy. These insights will help you build a team that contributes to the long-term success of your organization.
Aligning workforce planning with organizational strategy is crucial. Ensuring that the organizational strategic objectives including growth plans are clear. HR should assess current workforce analysis and develop a skills inventory, which will then be used to develop a forecast for future workforce projections. - Suzi Okpere , Librod Energy Services
Identifying the organizational strategy first will inform workforce needs. Include finance partners up front to ensure salary costs are considered for critical roles. Be mindful during talent and leadership transition planning conversations to include the anticipated growth of teams. Additionally, evaluate roles and job descriptions to determine if they support the overall organizational direction. - Kim Blue , K Blue Consulting, LLC
HR teams can align workforce planning with organizational strategy by integrating budget and margin considerations. Collaborate with finance to set feasible staffing plans, conduct skills gap analyses to prioritize hires and use scenario planning to model budget impacts. Regularly perform cost-benefit analyses to ensure resource allocation supports strategic goals and maximizes profitability. - Liz Corey , 2911 Talent
Nyt ‘strands’ hints, spangram and answers for monday, september 9th, used tesla cybertruck price continues to crash, 4. develop a contigent workforce program.
Long-term forecasting is tough, given the high degree of volatility in today’s business environment. In addition to your long-term planning, make sure you have a significant and robust contingent workforce program that will allow your organization to proactively plan for forecasts that will almost certainly be wrong. - Barry Asin , Staffing Industry Analysts (SIA)
Talent strategy can be often more reactive than proactive, with talent teams reacting to immediate needs without considering long-term goals. HR teams need to prioritize predictive workforce planning, using data analytics and AI to anticipate future talent needs, along with embracing succession planning and talent pipelining to identify internal and external candidates for future skills needs. - Sanjay Sathe , SucceedSmart Inc .
Forbes Human Resources Council is an invitation-only organization for HR executives across all industries. Do I qualify?
HR teams can align workforce planning with organizational strategy by collaborating with leadership to understand long-term goals. Use data analytics to forecast staffing needs, identify skill gaps and create targeted recruitment and training programs. Regularly review and adjust the workforce plan to keep it aligned with evolving business priorities. - William Stonehouse , Crawford Thomas Recruiting
HR teams can align workforce planning with organizational strategy by 1. analyzing current and future business needs as per the goals, 2. assessing current workforce capabilities, 3. identifying skill gaps, 4. developing talent acquisition and development plans, 5. implementing succession planning and 6. continuously monitoring and adjusting strategies based on changing business conditions. - Subhash Chandar , Laminaar Aviation Infotech Group
HR teams can align workforce planning with organizational strategy by collaborating closely with leadership on long-term goals. They should conduct skills gap analyses and implement strategic recruitment to address future needs. Upskilling existing employees and using data analytics for decision-making is crucial and fosters a learning culture. - Jessica Kriegel , Culture Partners
Technology is a key enabler for strategic workforce planning. Instead of manual projections, which tend to be reactive at best and inaccurate at worst, leading HR teams can leverage technologies like AI. The ability to analyze large sums of data in real time to examine labor market conditions and internal skills availability can more accurately align staffing levels with future strategic needs. - Jennifer Rozon , McLean & Company
Transparency around strategy is critical. At my digital banking company, we prioritize communicating strategic objectives to our entire workforce and they are involved in contributing to those objectives. With all employees aware of and bought into our broader goals, opportunities for future organizational needs become apparent. From there, tailored training to bridge skill gaps is key. - Julie Hoagland , Alkami
Human resources teams can synchronize workforce planning with the organization's strategic goals by utilizing data and predictive analytics to anticipate workforce requirements. By employing these techniques, HR professionals can project future staffing needs in relation to expected business expansion, market dynamics and technological progress. - Laura Spawn , Virtual Vocations, Inc.
To ensure your talent strategy meets current and future business needs, HR pros should take the following four steps: 1. Identify critical positions and skills; 2. Assess the current workforce; 3. Develop existing talent or hire new talent to close workforce gaps and 4. Forecast future position and skill needs. By combining workforce planning and succession management strategies, HR can ensure continuity today and going forward. - Laci Loew
HR teams can align workforce planning with company strategy by embedding these practices within existing key annual strategic planning processes. Use this systematic approach and leverage existing cycles to assess staffing levels and how well skills match future needs. Do this by conducting workforce analysis, forecasting future needs and developing a talent strategy to close any identified gaps. - Dr. Timothy J. Giardino
A deep understanding of company strategy (long-term goals, upcoming projects, expansion) should be at the center of workforce planning. Effective analysis and forecasting require an understanding of where the business is heading. HR must ensure workforce planning can adapt to a number of dynamic inputs, such as succession planning, talent pipeline, organizational performance and market feedback. - Dr. Kelly Meredith , Southworth Development
Staffing needs to align with the organization’s business strategy. HR teams must ensure they work closely with management to fill any skill gaps. Additionally, preparing for any future challenges, including succession planning for each level of the organization, is critical for success. - Niki Jorgensen , Insperity
Practice smart planning by aligning workforce planning with organizational strategy, and focusing on the work first—forecasts, tools, people, timelines, costs, promotions and volume—and the levers that change each of these factors. Looking at inputs and outputs helps drive fact-based but flexible decision-making by focusing on what you know and can control. Keep workforce planning focused. - Graham Peelle , Endeavor Strategic
HR needs to use three steps. Get maximum clarity about anticipated future needs—HR should be in lockstep with the C-suite here, not trailing behind reading tea leaves. Size up the skills gap between that forecast and apparent current capabilities. Now survey the workforce for hidden talents and ambitions. Train the workforce accordingly. Future dream teams may be under your nose, and the skills gap narrower than you think. - Graham Glass , CYPHER Learning
The traditional method of having a people plan must be considered. HR must understand all business strategy elements to ensure workforce needs align with predicted forecast revenue, profitability, workload, client commitments, local compliance, recruitment strategy, talent management and succession planning. Organizational structures and job families must be analyzed to streamline processes. - Dr. Nara Ringrose , Cyclife Aquila Nuclear
HR teams have an insight into attrition levels, growth requirements and location strategies that are critical for businesses to understand while creating organizational strategies. HR and TA teams can take a proactive role by bringing data and insight to inform the strategy of the business. This ensures the team can deliver the skills they need at a cost base they can afford. - Nicky Hancock , AMS
Use data analytics and predictive modeling to anticipate future staffing needs based on business growth, market trends and technological advancements, and consider factors like retirements, turnover rates and industry changes. Consider options like contingent workers, freelancers and gig workers to fill short-term or specialized roles. - Britton Bloch , Navy Federal
Learning objectives.
By the end of this section, you will be able to:
Unlike the brief or lean formats introduced so far, the business plan is a formal document used for the long-range planning of a company’s operation. It typically includes background information, financial information, and a summary of the business. Investors nearly always request a formal business plan because it is an integral part of their evaluation of whether to invest in a company. Although nothing in business is permanent, a business plan typically has components that are more “set in stone” than a business model canvas , which is more commonly used as a first step in the planning process and throughout the early stages of a nascent business. A business plan is likely to describe the business and industry, market strategies, sales potential, and competitive analysis, as well as the company’s long-term goals and objectives. An in-depth formal business plan would follow at later stages after various iterations to business model canvases. The business plan usually projects financial data over a three-year period and is typically required by banks or other investors to secure funding. The business plan is a roadmap for the company to follow over multiple years.
Some entrepreneurs prefer to use the canvas process instead of the business plan, whereas others use a shorter version of the business plan, submitting it to investors after several iterations. There are also entrepreneurs who use the business plan earlier in the entrepreneurial process, either preceding or concurrently with a canvas. For instance, Chris Guillebeau has a one-page business plan template in his book The $100 Startup . 48 His version is basically an extension of a napkin sketch without the detail of a full business plan. As you progress, you can also consider a brief business plan (about two pages)—if you want to support a rapid business launch—and/or a standard business plan.
As with many aspects of entrepreneurship, there are no clear hard and fast rules to achieving entrepreneurial success. You may encounter different people who want different things (canvas, summary, full business plan), and you also have flexibility in following whatever tool works best for you. Like the canvas, the various versions of the business plan are tools that will aid you in your entrepreneurial endeavor.
Most business plans have several distinct sections ( Figure 11.16 ). The business plan can range from a few pages to twenty-five pages or more, depending on the purpose and the intended audience. For our discussion, we’ll describe a brief business plan and a standard business plan. If you are able to successfully design a business model canvas, then you will have the structure for developing a clear business plan that you can submit for financial consideration.
Both types of business plans aim at providing a picture and roadmap to follow from conception to creation. If you opt for the brief business plan, you will focus primarily on articulating a big-picture overview of your business concept.
The full business plan is aimed at executing the vision concept, dealing with the proverbial devil in the details. Developing a full business plan will assist those of you who need a more detailed and structured roadmap, or those of you with little to no background in business. The business planning process includes the business model, a feasibility analysis, and a full business plan, which we will discuss later in this section. Next, we explore how a business plan can meet several different needs.
A business plan can serve many different purposes—some internal, others external. As we discussed previously, you can use a business plan as an internal early planning device, an extension of a napkin sketch, and as a follow-up to one of the canvas tools. A business plan can be an organizational roadmap , that is, an internal planning tool and working plan that you can apply to your business in order to reach your desired goals over the course of several years. The business plan should be written by the owners of the venture, since it forces a firsthand examination of the business operations and allows them to focus on areas that need improvement.
Refer to the business venture throughout the document. Generally speaking, a business plan should not be written in the first person.
A major external purpose for the business plan is as an investment tool that outlines financial projections, becoming a document designed to attract investors. In many instances, a business plan can complement a formal investor’s pitch. In this context, the business plan is a presentation plan, intended for an outside audience that may or may not be familiar with your industry, your business, and your competitors.
You can also use your business plan as a contingency plan by outlining some “what-if” scenarios and exploring how you might respond if these scenarios unfold. Pretty Young Professional launched in November 2010 as an online resource to guide an emerging generation of female leaders. The site focused on recent female college graduates and current students searching for professional roles and those in their first professional roles. It was founded by four friends who were coworkers at the global consultancy firm McKinsey. But after positions and equity were decided among them, fundamental differences of opinion about the direction of the business emerged between two factions, according to the cofounder and former CEO Kathryn Minshew . “I think, naively, we assumed that if we kicked the can down the road on some of those things, we’d be able to sort them out,” Minshew said. Minshew went on to found a different professional site, The Muse , and took much of the editorial team of Pretty Young Professional with her. 49 Whereas greater planning potentially could have prevented the early demise of Pretty Young Professional, a change in planning led to overnight success for Joshua Esnard and The Cut Buddy team. Esnard invented and patented the plastic hair template that he was selling online out of his Fort Lauderdale garage while working a full-time job at Broward College and running a side business. Esnard had hundreds of boxes of Cut Buddies sitting in his home when he changed his marketing plan to enlist companies specializing in making videos go viral. It worked so well that a promotional video for the product garnered 8 million views in hours. The Cut Buddy sold over 4,000 products in a few hours when Esnard only had hundreds remaining. Demand greatly exceeded his supply, so Esnard had to scramble to increase manufacturing and offered customers two-for-one deals to make up for delays. This led to selling 55,000 units, generating $700,000 in sales in 2017. 50 After appearing on Shark Tank and landing a deal with Daymond John that gave the “shark” a 20-percent equity stake in return for $300,000, The Cut Buddy has added new distribution channels to include retail sales along with online commerce. Changing one aspect of a business plan—the marketing plan—yielded success for The Cut Buddy.
Watch this video of Cut Buddy’s founder, Joshua Esnard, telling his company’s story to learn more.
If you opt for the brief business plan, you will focus primarily on articulating a big-picture overview of your business concept. This version is used to interest potential investors, employees, and other stakeholders, and will include a financial summary “box,” but it must have a disclaimer, and the founder/entrepreneur may need to have the people who receive it sign a nondisclosure agreement (NDA) . The full business plan is aimed at executing the vision concept, providing supporting details, and would be required by financial institutions and others as they formally become stakeholders in the venture. Both are aimed at providing a picture and roadmap to go from conception to creation.
The brief business plan is similar to an extended executive summary from the full business plan. This concise document provides a broad overview of your entrepreneurial concept, your team members, how and why you will execute on your plans, and why you are the ones to do so. You can think of a brief business plan as a scene setter or—since we began this chapter with a film reference—as a trailer to the full movie. The brief business plan is the commercial equivalent to a trailer for Field of Dreams , whereas the full plan is the full-length movie equivalent.
As the name implies, the brief business plan or executive summary summarizes key elements of the entire business plan, such as the business concept, financial features, and current business position. The executive summary version of the business plan is your opportunity to broadly articulate the overall concept and vision of the company for yourself, for prospective investors, and for current and future employees.
A typical executive summary is generally no longer than a page, but because the brief business plan is essentially an extended executive summary, the executive summary section is vital. This is the “ask” to an investor. You should begin by clearly stating what you are asking for in the summary.
In the business concept phase, you’ll describe the business, its product, and its markets. Describe the customer segment it serves and why your company will hold a competitive advantage. This section may align roughly with the customer segments and value-proposition segments of a canvas.
Next, highlight the important financial features, including sales, profits, cash flows, and return on investment. Like the financial portion of a feasibility analysis, the financial analysis component of a business plan may typically include items like a twelve-month profit and loss projection, a three- or four-year profit and loss projection, a cash-flow projection, a projected balance sheet, and a breakeven calculation. You can explore a feasibility study and financial projections in more depth in the formal business plan. Here, you want to focus on the big picture of your numbers and what they mean.
The current business position section can furnish relevant information about you and your team members and the company at large. This is your opportunity to tell the story of how you formed the company, to describe its legal status (form of operation), and to list the principal players. In one part of the extended executive summary, you can cover your reasons for starting the business: Here is an opportunity to clearly define the needs you think you can meet and perhaps get into the pains and gains of customers. You also can provide a summary of the overall strategic direction in which you intend to take the company. Describe the company’s mission, vision, goals and objectives, overall business model, and value proposition.
Rice University’s Student Business Plan Competition, one of the largest and overall best-regarded graduate school business-plan competitions (see Telling Your Entrepreneurial Story and Pitching the Idea ), requires an executive summary of up to five pages to apply. 51 , 52 Its suggested sections are shown in Table 11.2 .
Section | Description |
---|---|
Company summary | Brief overview (one to two paragraphs) of the problem, solution, and potential customers |
Customer analysis | Description of potential customers and evidence they would purchase product |
Market analysis | Size of market, target market, and share of market |
Product or service | Current state of product in development and evidence it is feasible |
Intellectual property | If applicable, information on patents, licenses, or other IP items |
Competitive differentiation | Describe the competition and your competitive advantage |
Company founders, management team, and/or advisor | Bios of key people showcasing their expertise and relevant experience |
Financials | Projections of revenue, profit, and cash flow for three to five years |
Amount of investment | Funding request and how funds will be used |
Create a brief business plan.
Fill out a canvas of your choosing for a well-known startup: Uber, Netflix, Dropbox, Etsy, Airbnb, Bird/Lime, Warby Parker, or any of the companies featured throughout this chapter or one of your choice. Then create a brief business plan for that business. See if you can find a version of the company’s actual executive summary, business plan, or canvas. Compare and contrast your vision with what the company has articulated.
Even full business plans can vary in length, scale, and scope. Rice University sets a ten-page cap on business plans submitted for the full competition. The IndUS Entrepreneurs , one of the largest global networks of entrepreneurs, also holds business plan competitions for students through its Tie Young Entrepreneurs program. In contrast, business plans submitted for that competition can usually be up to twenty-five pages. These are just two examples. Some components may differ slightly; common elements are typically found in a formal business plan outline. The next section will provide sample components of a full business plan for a fictional business.
The executive summary should provide an overview of your business with key points and issues. Because the summary is intended to summarize the entire document, it is most helpful to write this section last, even though it comes first in sequence. The writing in this section should be especially concise. Readers should be able to understand your needs and capabilities at first glance. The section should tell the reader what you want and your “ask” should be explicitly stated in the summary.
Describe your business, its product or service, and the intended customers. Explain what will be sold, who it will be sold to, and what competitive advantages the business has. Table 11.3 shows a sample executive summary for the fictional company La Vida Lola.
Executive Summary Component | Content |
---|---|
The Concept | La Vida Lola is a food truck serving the best Latin American and Caribbean cuisine in the Atlanta region, particularly Puerto Rican and Cuban dishes, with a festive flair. La Vida Lola offers freshly prepared dishes from the mobile kitchen of the founding chef and namesake Lola González, a Duluth, Georgia, native who has returned home to launch her first venture after working under some of the world’s top chefs. La Vida Lola will cater to festivals, parks, offices, community and sporting events, and breweries throughout the region. |
Market Advantage | Latin food packed with flavor and flair is the main attraction of La Vida Lola. Flavors steeped in Latin American and Caribbean culture can be enjoyed from a menu featuring street foods, sandwiches, and authentic dishes from the González family’s Puerto Rican and Cuban roots. craving ethnic food experiences and are the primary customers, but anyone with a taste for delicious homemade meals in Atlanta can order. Having a native Atlanta-area resident returning to her hometown after working in restaurants around the world to share food with area communities offers a competitive advantage for La Vida Lola in the form of founding chef Lola González. |
Marketing | The venture will adopt a concentrated marketing strategy. The company’s promotion mix will comprise a mix of advertising, sales promotion, public relations, and personal selling. Much of the promotion mix will center around dual-language social media. |
Venture Team | The two founding members of the management team have almost four decades of combined experience in the restaurant and hospitality industries. Their background includes experience in food and beverage, hospitality and tourism, accounting, finance, and business creation. |
Capital Requirements | La Vida Lola is seeking startup capital of $50,000 to establish its food truck in the Atlanta area. An additional $20,000 will be raised through a donations-driven crowdfunding campaign. The venture can be up and running within six months to a year. |
This section describes the industry, your product, and the business and success factors. It should provide a current outlook as well as future trends and developments. You also should address your company’s mission, vision, goals, and objectives. Summarize your overall strategic direction, your reasons for starting the business, a description of your products and services, your business model, and your company’s value proposition. Consider including the Standard Industrial Classification/North American Industry Classification System (SIC/NAICS) code to specify the industry and insure correct identification. The industry extends beyond where the business is located and operates, and should include national and global dynamics. Table 11.4 shows a sample business description for La Vida Lola.
Business Description | La Vida Lola will operate in the mobile food services industry, which is identified by SIC code 5812 Eating Places and NAICS code 722330 Mobile Food Services, which consist of establishments primarily engaged in preparing and serving meals and snacks for immediate consumption from motorized vehicles or nonmotorized carts. Ethnically inspired to serve a consumer base that craves more spiced Latin foods, La Vida Lola is an Atlanta-area food truck specializing in Latin cuisine, particularly Puerto Rican and Cuban dishes native to the roots of the founding chef and namesake, Lola González. La Vida Lola aims to spread a passion for Latin cuisine within local communities through flavorful food freshly prepared in a region that has embraced international eats. Through its mobile food kitchen, La Vida Lola plans to roll into parks, festivals, office buildings, breweries, and sporting and community events throughout the greater Atlanta metropolitan region. Future growth possibilities lie in expanding the number of food trucks, integrating food delivery on demand, and adding a food stall at an area food market. After working in noted restaurants for a decade, most recently under the famed chef José Andrés, chef Lola González returned to her hometown of Duluth, Georgia, to start her own venture. Although classically trained by top world chefs, it was González’s grandparents’ cooking of authentic Puerto Rican and Cuban dishes in their kitchen that influenced her profoundly. The freshest ingredients from the local market, the island spices, and her attention to detail were the spark that ignited Lola’s passion for cooking. To that end, she brings flavors steeped in Latin American and Caribbean culture to a flavorful menu packed full of street foods, sandwiches, and authentic dishes. Through reasonably priced menu items, La Vida Lola offers food that appeals to a wide range of customers, from millennial foodies to Latin natives and other locals with Latin roots. |
Here you should define your market in terms of size, structure, growth prospects, trends, and sales potential. You’ll want to include your TAM and forecast the SAM . (Both these terms are discussed in Conducting a Feasibility Analysis .) This is a place to address market segmentation strategies by geography, customer attributes, or product orientation. Describe your positioning relative to your competitors’ in terms of pricing, distribution, promotion plan, and sales potential. Table 11.5 shows an example industry analysis and market strategy for La Vida Lola.
Industry Analysis and Market Strategy | According to ’ first annual report from the San Francisco-based Off The Grid, a company that facilitates food markets nationwide, the US food truck industry alone is projected to grow by nearly 20 percent from $800 million in 2017 to $985 million in 2019. Meanwhile, an report shows the street vendors’ industry with a 4.2 percent annual growth rate to reach $3.2 billion in 2018. Food truck and street food vendors are increasingly investing in specialty, authentic ethnic, and fusion food, according to the report. Although the report projects demand to slow down over the next five years, it notes there are still opportunities for sustained growth in major metropolitan areas. The street vendors industry has been a particular bright spot within the larger food service sector. The industry is in a growth phase of its life cycle. The low overhead cost to set up a new establishment has enabled many individuals, especially specialty chefs looking to start their own businesses, to own a food truck in lieu of opening an entire restaurant. Off the Grid’s annual report indicates the average typical initial investment ranges from $55,000 to $75,000 to open a mobile food truck. The restaurant industry accounts for $800 billion in sales nationwide, according to data from the National Restaurant Association. Georgia restaurants brought in a total of $19.6 billion in 2017, according to figures from the Georgia Restaurant Association. There are approximately 12,000 restaurants in the metro Atlanta region. The Atlanta region accounts for almost 60 percent of the Georgia restaurant industry. The SAM is estimated to be approximately $360 million. The mobile food/street vendor industry can be segmented by types of customers, types of cuisine (American, desserts, Central and South American, Asian, mixed ethnicity, Greek Mediterranean, seafood), geographic location and types (mobile food stands, mobile refreshment stands, mobile snack stands, street vendors of food, mobile food concession stands). Secondary competing industries include chain restaurants, single location full-service restaurants, food service contractors, caterers, fast food restaurants, and coffee and snack shops. The top food truck competitors according to the , the daily newspaper in La Vida Lola’s market, are Bento Bus, Mix’d Up Burgers, Mac the Cheese, The Fry Guy, and The Blaxican. Bento Bus positions itself as a Japanese-inspired food truck using organic ingredients and dispensing in eco-friendly ware. The Blaxican positions itself as serving what it dubs “Mexican soul food,” a fusion mashup of Mexican food with Southern comfort food. After years of operating a food truck, The Blaxican also recently opened its first brick-and-mortar restaurant. The Fry Guy specializes in Belgian-style street fries with a variety of homemade dipping sauces. These three food trucks would be the primary competition to La Vida Lola, since they are in the “ethnic food” space, while the other two offer traditional American food. All five have established brand identities and loyal followers/customers since they are among the industry leaders as established by “best of” lists from area publications like the . Most dishes from competitors are in the $10–$13 price range for entrees. La Vida Lola dishes will range from $6 to $13. One key finding from Off the Grid’s report is that mobile food has “proven to be a powerful vehicle for catalyzing diverse entrepreneurship” as 30 percent of mobile food businesses are immigrant owned, 30 percent are women owned, and 8 percent are LGBTQ owned. In many instances, the owner-operator plays a vital role to the brand identity of the business as is the case with La Vida Lola. Atlanta has also tapped into the nationwide trend of food hall-style dining. These food halls are increasingly popular in urban centers like Atlanta. On one hand, these community-driven areas where food vendors and retailers sell products side by side are secondary competitors to food trucks. But they also offer growth opportunities for future expansion as brands solidify customer support in the region. The most popular food halls in Atlanta are Ponce City Market in Midtown, Krog Street Market along the BeltLine trail in the Inman Park area, and Sweet Auburn Municipal Market downtown Atlanta. In addition to these trends, Atlanta has long been supportive of international cuisine as Buford Highway (nicknamed “BuHi”) has a reputation for being an eclectic food corridor with an abundance of renowned Asian and Hispanic restaurants in particular. The Atlanta region is home to a thriving Hispanic and Latinx population, with nearly half of the region’s foreign-born population hailing from Latin America. There are over half a million Hispanic and Latin residents living in metro Atlanta, with a 150 percent population increase predicted through 2040. The median age of metro Atlanta Latinos is twenty-six. La Vida Lola will offer authentic cuisine that will appeal to this primary customer segment. La Vida Lola must contend with regulations from towns concerning operations of mobile food ventures and health regulations, but the Atlanta region is generally supportive of such operations. There are many parks and festivals that include food truck vendors on a weekly basis. |
The competitive analysis is a statement of the business strategy as it relates to the competition. You want to be able to identify who are your major competitors and assess what are their market shares, markets served, strategies employed, and expected response to entry? You likely want to conduct a classic SWOT analysis (Strengths Weaknesses Opportunities Threats) and complete a competitive-strength grid or competitive matrix. Outline your company’s competitive strengths relative to those of the competition in regard to product, distribution, pricing, promotion, and advertising. What are your company’s competitive advantages and their likely impacts on its success? The key is to construct it properly for the relevant features/benefits (by weight, according to customers) and how the startup compares to incumbents. The competitive matrix should show clearly how and why the startup has a clear (if not currently measurable) competitive advantage. Some common features in the example include price, benefits, quality, type of features, locations, and distribution/sales. Sample templates are shown in Figure 11.17 and Figure 11.18 . A competitive analysis helps you create a marketing strategy that will identify assets or skills that your competitors are lacking so you can plan to fill those gaps, giving you a distinct competitive advantage. When creating a competitor analysis, it is important to focus on the key features and elements that matter to customers, rather than focusing too heavily on the entrepreneur’s idea and desires.
In this section, outline how you will manage your company. Describe its organizational structure. Here you can address the form of ownership and, if warranted, include an organizational chart/structure. Highlight the backgrounds, experiences, qualifications, areas of expertise, and roles of members of the management team. This is also the place to mention any other stakeholders, such as a board of directors or advisory board(s), and their relevant relationship to the founder, experience and value to help make the venture successful, and professional service firms providing management support, such as accounting services and legal counsel.
Table 11.6 shows a sample operations and management plan for La Vida Lola.
Operations and Management Plan Category | Content |
---|---|
Key Management Personnel | The key management personnel consist of Lola González and Cameron Hamilton, who are longtime acquaintances since college. The management team will be responsible for funding the venture as well as securing loans to start the venture. The following is a summary of the key personnel backgrounds. Chef Lola González has worked directly in the food service industry for fifteen years. While food has been a lifelong passion learned in her grandparents’ kitchen, chef González has trained under some of the top chefs in the world, most recently having worked under the James Beard Award-winning chef José Andrés. A native of Duluth, Georgia, chef González also has an undergraduate degree in food and beverage management. Her value to the firm is serving as “the face” and company namesake, preparing the meals, creating cuisine concepts, and running the day-to-day operations of La Vida Lola. Cameron Hamilton has worked in the hospitality industry for over twenty years and is experienced in accounting and finance. He has a master of business administration degree and an undergraduate degree in hospitality and tourism management. He has opened and managed several successful business ventures in the hospitality industry. His value to the firm is in business operations, accounting, and finance. |
Advisory Board | During the first year of operation, the company intends to keep a lean operation and does not plan to implement an advisory board. At the end of the first year of operation, the management team will conduct a thorough review and discuss the need for an advisory board. |
Supporting Professionals | Stephen Ngo, Certified Professional Accountant (CPA), of Valdosta, Georgia, will provide accounting consulting services. Joanna Johnson, an attorney and friend of chef González, will provide recommendations regarding legal services and business formation. |
Here you should outline and describe an effective overall marketing strategy for your venture, providing details regarding pricing, promotion, advertising, distribution, media usage, public relations, and a digital presence. Fully describe your sales management plan and the composition of your sales force, along with a comprehensive and detailed budget for the marketing plan. Table 11.7 shows a sample marketing plan for La Vida Lola.
Marketing Plan Category | Content |
---|---|
Overview | La Vida Lola will adopt a concentrated marketing strategy. The company’s promotion mix will include a mix of advertising, sales promotion, public relations, and personal selling. Given the target millennial foodie audience, the majority of the promotion mix will be centered around social media platforms. Various social media content will be created in both Spanish and English. The company will also launch a crowdfunding campaign on two crowdfunding platforms for the dual purpose of promotion/publicity and fundraising. |
Advertising and Sales Promotion | As with any crowdfunding social media marketing plan, the first place to begin is with the owners’ friends and family. Utilizing primarily Facebook/Instagram and Twitter, La Vida Lola will announce the crowdfunding initiative to their personal networks and prevail upon these friends and family to share the information. Meanwhile, La Vida Lola needs to focus on building a community of backers and cultivating the emotional draw of becoming part of the La Vida Lola family. To build a crowdfunding community via social media, La Vida Lola will routinely share its location, daily if possible, on both Facebook, Instagram, and Twitter. Inviting and encouraging people to visit and sample their food can rouse interest in the cause. As the campaign is nearing its goal, it would be beneficial to offer a free food item to backers of a specific level, say $50, on one specific day. Sharing this via social media in the day or two preceding the giveaway and on the day of can encourage more backers to commit. Weekly updates of the campaign and the project as a whole are a must. Facebook and Twitter updates of the project coupled with educational information sharing helps backers feel part of the La Vida Lola community. Finally, at every location where La Vida Lola is serving its food, signage will notify the public of their social media presence and the current crowdfunding campaign. Each meal will be accompanied by an invitation from the server for the patron to visit the crowdfunding site and consider donating. Business cards listing the social media and crowdfunding information will be available in the most visible location, likely the counter. Before moving forward with launching a crowdfunding campaign, La Vida Lola will create its website. The website is a great place to establish and share the La Vida Lola brand, vision, videos, menus, staff, and events. It is also a great source of information for potential backers who are unsure about donating to the crowdfunding campaigns. The website will include these elements: . Address the following questions: Who are you? What are the guiding principles of La Vida Lola? How did the business get started? How long has La Vida Lola been in business? Include pictures of chef González. List of current offerings with prices. Will include promotional events and locations where customers can find the truck for different events. Steps will be taken to increase social media followers prior to launching the crowdfunding campaign. Unless a large social media following is already established, a business should aggressively push social media campaigns a minimum of three months prior to the crowdfunding campaign launch. Increasing social media following prior to the campaign kickoff will also allow potential donors to learn more about La Vida Lola and foster relationship building before attempting to raise funds. |
Facebook Content and Advertising | The key piece of content will be the campaign pitch video, reshared as a native Facebook upload. A link to the crowdfunding campaigns can be included in the caption. Sharing the same high-quality video published on the campaign page will entice fans to visit Kickstarter to learn more about the project and rewards available to backers. |
Crowdfunding Campaigns | Foodstart was created just for restaurants, breweries, cafés, food trucks, and other food businesses, and allows owners to raise money in small increments. It is similar to Indiegogo in that it offers both flexible and fixed funding models and charges a percentage for successful campaigns, which it claims to be the lowest of any crowdfunding platform. It uses a reward-based system rather than equity, where backers are offered rewards or perks resulting in “low-cost capital and a network of people who now have an incentive to see you succeed.” Foodstart will host La Vida Lola’s crowdfunding campaigns for the following reasons: (1) It caters to their niche market; (2) it has less competition from other projects which means that La Vida Lola will stand out more and not get lost in the shuffle; and (3) it has/is making a name/brand for itself which means that more potential backers are aware of it. La Vida Lola will run a simultaneous crowdfunding campaign on Indiegogo, which has broader mass appeal. |
Publicity | Social media can be a valuable marketing tool to draw people to the Foodstarter and Indiegogo crowdfunding pages. It provides a means to engage followers and keep funders/backers updated on current fundraising milestones. The first order of business is to increase La Vida Lola’s social media presence on Facebook, Instagram, and Twitter. Establishing and using a common hashtag such as #FundLola across all platforms will promote familiarity and searchability, especially within Instagram and Twitter. Hashtags are slowly becoming a presence on Facebook. The hashtag will be used in all print collateral. La Vida Lola will need to identify social influencers—others on social media who can assist with recruiting followers and sharing information. Existing followers, family, friends, local food providers, and noncompetitive surrounding establishments should be called upon to assist with sharing La Vida Lola’s brand, mission, and so on. Cross-promotion will further extend La Vida Lola’s social reach and engagement. Influencers can be called upon to cross promote upcoming events and specials. The crowdfunding strategy will utilize a progressive reward-based model and establish a reward schedule such as the following: In addition to the publicity generated through social media channels and the crowdfunding campaign, La Vida Lola will reach out to area online and print publications (both English- and Spanish-language outlets) for feature articles. Articles are usually teased and/or shared via social media. Reaching out to local broadcast stations (radio and television) may provide opportunities as well. La Vida Lola will recruit a social media intern to assist with developing and implementing a social media content plan. Engaging with the audience and responding to all comments and feedback is important for the success of the campaign. Some user personas from segmentation to target in the campaign: |
A financial plan seeks to forecast revenue and expenses; project a financial narrative; and estimate project costs, valuations, and cash flow projections. This section should present an accurate, realistic, and achievable financial plan for your venture (see Entrepreneurial Finance and Accounting for detailed discussions about conducting these projections). Include sales forecasts and income projections, pro forma financial statements ( Building the Entrepreneurial Dream Team , a breakeven analysis, and a capital budget. Identify your possible sources of financing (discussed in Conducting a Feasibility Analysis ). Figure 11.19 shows a template of cash-flow needs for La Vida Lola.
Laughing man coffee.
Hugh Jackman ( Figure 11.20 ) may best be known for portraying a comic-book superhero who used his mutant abilities to protect the world from villains. But the Wolverine actor is also working to make the planet a better place for real, not through adamantium claws but through social entrepreneurship.
A love of java jolted Jackman into action in 2009, when he traveled to Ethiopia with a Christian humanitarian group to shoot a documentary about the impact of fair-trade certification on coffee growers there. He decided to launch a business and follow in the footsteps of the late Paul Newman, another famous actor turned philanthropist via food ventures.
Jackman launched Laughing Man Coffee two years later; he sold the line to Keurig in 2015. One Laughing Man Coffee café in New York continues to operate independently, investing its proceeds into charitable programs that support better housing, health, and educational initiatives within fair-trade farming communities. 55 Although the New York location is the only café, the coffee brand is still distributed, with Keurig donating an undisclosed portion of Laughing Man proceeds to those causes (whereas Jackman donates all his profits). The company initially donated its profits to World Vision, the Christian humanitarian group Jackman accompanied in 2009. In 2017, it created the Laughing Man Foundation to be more active with its money management and distribution.
Textbooks for change.
Founded in 2014, Textbooks for Change uses a cross-compensation model, in which one customer segment pays for a product or service, and the profit from that revenue is used to provide the same product or service to another, underserved segment. Textbooks for Change partners with student organizations to collect used college textbooks, some of which are re-sold while others are donated to students in need at underserved universities across the globe. The organization has reused or recycled 250,000 textbooks, providing 220,000 students with access through seven campus partners in East Africa. This B-corp social enterprise tackles a problem and offers a solution that is directly relevant to college students like yourself. Have you observed a problem on your college campus or other campuses that is not being served properly? Could it result in a social enterprise?
Franchisee set out.
A franchisee of East Coast Wings, a chain with dozens of restaurants in the United States, has decided to part ways with the chain. The new store will feature the same basic sports-bar-and-restaurant concept and serve the same basic foods: chicken wings, burgers, sandwiches, and the like. The new restaurant can’t rely on the same distributors and suppliers. A new business plan is needed.
This New York Times video, “An Unlikely Business Plan,” describes entrepreneurial resurgence in Detroit, Michigan.
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6 Steps to Create a Strategic HR Plan [With Templates]
Strategic Human Resource Management (2024 Guide)
Step 2: Clarify the Roles and Job Descriptions. Human resources as a discipline covers multiple roles. The next important step in creating your HR business plan is to clearly define the roles and responsibilities of each area in HR. Whether it is recruitment or payroll or employee engagement, each area of HR is equally important.
If hiring a human resources manager can't be done, consider a human resources consultant. Human resource management requires an immense amount of time and paperwork, and an experienced HR consultant will be able to quickly get your payroll and benefits program up and running, affording you more time to concentrate on growing the business ...
Without such a plan in place, your workers will feel unprepared and won't know how to work towards your company's overall goals. Steps for Developing a Human Resources Department Business Plan. There are several steps to creating an HR business plan. They include: Clarify the requirements. While you might be tempted to create a detailed plan ...
Starbucks: Serving Up Human Resources Planning Derived from Mission and Strategy. Starbucks, the world's largest coffee chain, recorded $21.3 billion in sales for 2016, ranking it at 131 on the 2017 Fortune 500. ... "In any company, you have human resource goals related to your business plan. Let's say, you have 100 people, but will soon ...
What Is HR Strategy? And How Can You Best Execute It?
A human resource business plan will develop these points into a coherent strategy. Get Started Hiring Now. Post A Job. Steps To Develop A HR Business Plan. Assess current human resource situation. Before a plan is made, the human resources department and the company executives need to know what they have already. Your company should evaluate ...
Download Template. Every success story starts with a plan. Using this template, you can help flesh out a business plan for your HR function with: . Best practices for HR business partnerships . A helpful template to realise your people team's goals. Tangible ways to action and activate an HR strategy. Download for free here.
4 Steps to Strategic Human Resource Planning
Business goals get a boost A strategic human resources plan aligns your human capital management efforts with your overall business objectives. It ensures that HR initiatives contribute directly to organizational growth, profitability, and sustainability. By integrating HR strategies with business strategies, it creates a powerful synergy that ...
Start your Human Resources department business plan by clarifying exactly what your boss needs and wants from you and in how much detail. You don't want to spend hours and hours developing information or a detailed plan that the boss doesn't need or want. That said, for your own clear purpose and direction, your own strategic plan for your ...
Human Resources Consulting Business Plan Example
But, even the best strategic plan won't be very effective if the human resources function isn't in alignment with it. A Strategic HR Plan is a tool to help businesses align their organizational goals with their HR capabilities , and every business should have one in place to support the growth outlined in their strategic plan.
Develop A Human Resource Business Plan - The first step in starting a business is to create a detailed human resource business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
The imperatives of eficiency and cost reduction have always been part of the HR mandate. But now, driven by global economic growth, emerging markets, and the demands of 21st century workforce2, HR must support and drive a range of business initiatives. Growth. Globalization. Cost pressure. Talent. Innovation. Emerging technology.
17 tips for scaling your business. Regularly assess your current workforce ability. Cultivate talent to align with your business's vision. Streamline internal management succession planning. Improve your hiring process now. Establish and actual HR department. Budget for human capital growth.
Human Resource Planning (HRP) Meaning, Process, and ...
9 Steps to building your annual Human Resources plan. The AHRP is a blueprint for the human resource planning process for the coming year. These are the steps that explain the process of HR planning: 1. Align the HR plan with the overall business strategy. The primary purpose of an HR yearly plan is to meet the company's critical goals.
HR planning process. There are four basic parts to the human resource planning process. Each step involves a great deal of research and planning, which can make it a lengthy process. Learn more about the four steps below. 1. Evaluating your current HR situation. Before you can plan for the future, you need data on your current staffing situation.
Below, 20 Forbes Human Resources Council members share practical tips on forecasting talent needs, developing skills for the future and integrating workforce planning with business strategy. These ...
11.4 The Business Plan - Entrepreneurship
DT-Global Business Consulting GmbH, Address: Keinergasse 8/33, 1030 Vienna, Austria, Company registration: FN 331137t ... avoid engagement in strategic business planning and avoid taking on responsibilities or lack sufficient business experience and application to make HR function well. To make the perfect match, it does require good talent, ...
Definition of business plan. Business Plan presents the calculation of the financial indicators that enable the managers to evaluate the financial performances of an entreprise in order to take decisions. Business Plan summarises the results of the planning process: the objectives to reach ( subscribers demand, sales)