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Business plan espace coworking : Résumé opérationnel, executive summary

Aperçu de l'activité.

[Coworking space] a été créée il y a dix mois pour répondre à la demande croissante d’espaces de bureaux de coworking flexibles, confortables et fiables. Plusieurs entreprises de la région recherchent des espaces de coworking depuis plus d’un an, mais la plupart sont déjà utilisés. C’est dans cette optique que [Coworking space] a été créée par [Nom du fondateur] pour répondre à ces besoins spécifiques en matière d’espace de bureau.

[Nom du fondateur], courtiers en immobilier commercial agrée, a commencé à entendre les mêmes questions de la part de leurs entreprises clientes au cours de l’année écoulée : Devrions-nous prendre un bail de 5 ans pour un espace de bureau dans un bâtiment ? Devons-nous prendre le risque d’acheter un terrain et de construire nos bureaux ? Certains de nos employés ont-ils besoin d’un espace de travail isolé ? Des groupes ou des équipes collaboreront-ils fréquemment sur divers projets ? Les projets seront-ils analysés par des individus ou des équipes de recherche et développement ? Les réponses à ces questions ont mis en évidence le besoin crucial du plan et du programme de location que nous avons élaboré : un espace de coworking flexible, confortable et fiable pour tous.

La nature changeante de notre économie exige aujourd’hui que les entreprises considèrent l’utilisation des actifs de manière judicieuse lorsqu’elles déterminent le type d’immeuble de bureaux ou d’espace de travail qui répond le mieux à leurs besoins. L’un des frais généraux les plus importants est celui des espaces de bureaux, en particulier lorsqu’il faut acheter un terrain et élever un bâtiment. Nos clients reconnaissent que leurs actifs peuvent être mieux utilisés dans d’autres domaines, tels que l’innovation, la technologie et la croissance globale de l’entreprise. Grâce à cette prise de conscience, [Coworking space] s’est récemment imposée comme le nouveau leader des espaces de coworking qui fonctionnent réellement.

Au cours des cinq prochaines années, nous prévoyons de perfectionner et d’affiner notre modèle de travail, en ajoutant des équipements au fur et à mesure que nous sommes à l’écoute des besoins de nos clients. À ce moment-là, nos plans à long terme incluent la création d’une opportunité de franchise pour les acheteurs à travers le pays afin qu’ils adoptent le modèle commercial d’espace de coworking consommé que l’on trouve à [Coworking space].

Le service et les produits

Chez [Coworking space], notre processus commence par la recherche de l’emplacement idéal pour nos clients. Nous assurons ensuite la location ou supervisons l’achat de l’espace de travail. Les étapes suivantes sont les suivantes : enquête auprès des employés (pour déterminer leurs besoins et leurs souhaits), construction d’espaces pour maximiser le confort, attribution d’espaces communautaires pour la collaboration d’équipe, et construction d’installations, de mobilier et de tout autre équipement de bureau, comme une cuisine ou une salle d’exercice.

Dans une étude récente de l’université de la sorbonne, près de 84 % des personnes qui se trouvent dans des espaces de coworking se disent très satisfaites de leurs conditions de travail lorsque leur employeur a répondu à leurs besoins. C’est pourquoi [Coworking space] offre des espaces de travail qui sont propices à une productivité élevée et à un précieux degré de communauté, car nous répondons aux besoins des employés.

Clientèle visée

Les clients de [Coworking space] sont généralement des propriétaires d’entreprises, des investisseurs, des cadres commerciaux et des agents immobiliers à la recherche d’espaces de travail pour 10 à 50 personnes. Ils cherchent à placer leurs employés dans le meilleur environnement possible afin d’encourager la production d’équipes performantes.

Les clients de [Coworking space] reconnaissent également les désirs et les besoins de leurs employés, et peuvent donc rechercher des cuisines complètes et des salles d’entraînement en plus des espaces de coworking. [Coworking space] s’efforce de maximiser son investissement, que ce soit par l’achat ou la location, en veillant à ce que la production reste élevée et que l’enthousiasme de l’équipe corresponde à la production.

Les données démographiques des clients actuels et potentiels sont les suivantes :

Plus d’un million de propriétaires d’entreprises à la recherche d’espaces de coworking.

Près de 2 millions d’employés travaillent actuellement dans des espaces de coworking.

Plus de 58 000 investisseurs cherchent à investir dans des espaces de coworking

Équipe de direction

[Nom du fondateur] et [Nom du fondateur] travaillent ensemble dans le secteur de l’immobilier commercial depuis plus de dix ans.

[Nom du fondateur] et [Nom du fondateur] ont commencé à travailler ensemble en tant que courtiers en immobilier commercial il y a dix ans et [Nom du fondateur] a complété son cercle de réussite en tant qu’agent de séquestre spécialisé dans les bâtiments commerciaux et la location. Ce contexte de rôles compatibles a créé la base de la confiance de nos clients. Nous avons créé [Coworking space], une entreprise rentable, au cours des six derniers mois, ce qui prouve la validité de notre devise : “L’espace de coworking fonctionne”.

Facteurs de réussite

[Coworking space] peut se prévaloir de deux projets très réussis qui ont déjà été achevés de manière rentable au cours des six derniers mois :

Le projet Hillside, pour une entreprise de gestion des ressources humaines de vingt employés, est devenu la pierre angulaire de notre succès. [Coworking space] a réussi à fournir un espace de coworking et des cloisons insonorisées pour les employés, avec un coin cuisine ajouté comme bonus pour les employés.

[Coworking space] a développé un espace commun, le Broadstone Building, pour notre deuxième client, avec le même succès. Une équipe d’ingénieurs de dix personnes a été positionnée stratégiquement au sein d’un groupe de programmation de vingt personnes. La collaboration de l’équipe combinée a déjà produit d’excellents résultats pour notre client. En raison de ce succès, notre client a demandé à [Coworking space] de l’assister dans un autre grand projet d’espace de coworking.

Besoin en financement

À la lumière de notre succès précoce et rentable, [Coworking space] recherche actuellement 280 000 € pour répondre aux attentes de croissance. Plus précisément, ces fonds seront utilisés comme suit :

Fonds de roulement : 180 000 € pour 2 courtiers en immobilier commercial supplémentaires et 1 directeur administratif pour une période d’un an.

Imprimante 3D et programme de CAO pour la conception et les plans de développement : 100 000 €.

Agence immobilière

Centre d'appel

Business plan espace coworking : étude de marché.

L’évolution du concept d’espace de coworking a connu une croissance exponentielle au cours des dix dernières années. Au cours des cinq prochaines années, le taux de croissance annuel moyen de l’industrie des espaces de coworking sera de 17,5 %. Plusieurs facteurs contribueront à cette croissance, comme le suggèrent les rapports de l’industrie :

Des coûts plus élevés associés à l’acquisition de terrains et à la construction
Coûts plus élevés pour l’aménagement de bureaux individuels
La hausse des coûts des matériaux de construction en général
Une demande accrue d’espaces communautaires pour les équipes ou les groupes.
Un objectif accru de durabilité des ressources
Objectif accru de minimiser les dépenses dans tous les domaines

En même temps, comme l’a noté [Coworking space], l’espace de coworking devra innover en matière de conception et d’aménagement de l’espace pour les équipes ou les groupes qui ont besoin de collaboration. Le concept d’équipe ou de groupe domine aujourd’hui le monde des affaires et il est prévu qu’il continue à le faire pour de nombreuses années à venir

Business plan espace coworking : stratégie et mise en œuvre

[Coworking space] affiche une devise, “Le coworking qui marche”, qui exprime la stratégie de marque de l’entreprise. La plupart des espaces de coworking qui ont été construits n’offrent pas un environnement confortable et sans bruit ; [Coworking space] le fait.

Chaque plan personnalisé pour nos clients est conçu pour des cloisons confortables, fiables et réduisant le bruit. Chaque plan comprend des espaces communautaires pour la collaboration dans le confort, un autre point central de notre stratégie de marque globale.

Stratégie de promotion

[Coworking space] cible tous les courtiers en immobilier, les investisseurs, les dirigeants d’entreprise et les propriétaires dans un rayon de 160 km autour de notre site. L’utilisation de plusieurs médias est nécessaire en permanence car nos principaux segments de clientèle sont différents : certains sont traditionnels, d’autres sont branchés sur les médias sociaux, d’autres encore ne sont pas intéressés à moins qu’un courrier direct ne soit distribué. Pour ces raisons, [Coworking space] utilise toutes les ressources pour susciter l’intérêt et promouvoir l’entreprise :

Médias sociaux

[Coworking space] achète actuellement des spots et des appels mensuels dans les médias ; au fur et à mesure que l’activité se développe, cet effort va s’intensifier. L’accent sera mis sur l’expérience des fondateurs, la nature unique des processus de l’entreprise, ainsi que la rapidité et la personnalisation pour les clients.

Relations publiques

[Coworking space] fait appel aux services de Carmichael Public Relations pour publier des communiqués de presse trimestriels et obtenir des articles de blog et de presse pour les fondateurs. Le marketing des médias sociaux est inclus au cas par cas, en fonction du projet concerné.

Bien que la plupart des clients consultent [Coworking space] à partir des résultats de Google, cette entreprise dispose d’un site web interactif avec des vidéos qui démontrent nos capacités à concevoir, construire, meubler et personnaliser des espaces de coworking pour nos clients.

Conférences nationales et internationales

Le National Board of Commercial Real Estate Brokers organise deux conférences par an. Les fondateurs de [Coworking space] cherchent à faire des interventions lors de ces deux conférences.

Dîners d’investisseurs

[Coworking space] invite 10 à 12 investisseurs à participer à des dîners gastronomiques avec d’autres membres de la communauté et les fondateurs de notre entreprise, afin de mettre en avant notre souci de qualité et de personnalisation des espaces de coworking. Il en résulte des relations nouvelles et renforcées qui se traduisent par des investissements dans [Coworking space].

Visites de propriétaires et de dirigeants d’entreprises

De temps en temps, à la demande des fondateurs, [Coworking space] organisera une visite d’espaces de coworking réputés pour leur qualité, leur design et leur beauté. Ces visites sont aux frais de [Coworking space], mais elles permettent de réaliser des ventes haut de gamme et de fidéliser nos principaux clients.

Salons des espaces de coworking

[Coworking space] a participé à un salon professionnel majeur et participera à nouveau au prochain salon annuel. Cela place [Coworking space] sous les projecteurs du secteur et permet aux fondateurs de mettre en avant leurs succès et leurs modèles uniques de réussite. Au cours des prochaines années, des opportunités de franchise seront également proposées lors des salons professionnels.

Stratégie de tarification

[Coworking space] n’a pas été fondée pour être un facilitateur d’espace de coworking au rabais, mais une entreprise qui écoute et agit selon les directives de ses clients. Chaque projet est personnalisé et la rentabilité est assurée par le processus d’acquisition du terrain ou du bâtiment, le nombre d’employés, les besoins spatiaux, les critères d’environnement, les choix de décoration et d’ameublement. Les désirs de nos clients et leurs budgets sont établis avant le début de tout projet.

Business plan espace coworking : Prévisionnel financier et comptable

Pour faire la partie prévisionnelle de votre business plan, vous trouverez ci-dessous une liste des dépenses que vous devrez identifier.

Vous devez estimer les montants des apports pour chaque futur associé.

Les apports peuvent être en numéraire (en argent) ou en nature (ex : un immeuble, un véhicule)

La somme des apports va constituer le capital de votre société

Subventions

Les subventions sont des sommes, qui vous seront versées par une entité publique (un État, une collectivité territoriale, ou un organisme public) à titre ponctuel ou reconductible en vue de vous aider pour la réalisation de votre projet.

Charges d’investissements

Ci-dessous, quelques exemples de charges d’investissement :

Dépôts et cautions versés
Frais d’établissement (toutes les dépenses que vous avez effectué pour créer votre société)
Fonds de commerce
Brevets, licences, marques, procédés, logiciels, droits d’entrée
Matériel industriel
Matériel de transport
Matériel de bureau et matériel informatique
Construction
Installations générales, agencements, aménagements divers

Vous allez peut-être embaucher des salariés ! pensez aux salaires

Charges d’exploitation

Ci-dessous, quelques exemples de charges d’exploitation :

Les frais de télécommunication (internet, téléphone)
Fournitures de bureau
Les achats de marchandises que vous comptez vendre
Les achats de matières premières pour fabriquer vos produits
Dépenses d’énergie (électricité, gaz, carburants…..)
Publicité et communication

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Comment créer un business plan de coworking gratuit en PDF avec Angel

Découvrez comment préparer un business plan complet pour votre espace de coworking

Guide étape par étape pour créer un business plan de coworking

Créer un business plan de coworking avec Angel est un processus simple et efficace. Suivez ce guide étape par étape pour élaborer un plan complet et convaincant pour votre entreprise de coworking.

Tout d'abord, commencez par décrire clairement votre concept de coworking. Présentez votre vision pour l'espace de coworking, y compris ses caractéristiques uniques, sa localisation, et les services que vous prévoyez d'offrir. Mettez en évidence ce qui distingue votre espace de coworking des autres, que ce soit un design innovant, des équipements de pointe, ou une communauté ciblée. Cette section doit capturer l'essence de votre projet de coworking et donner un aperçu clair de ce que vous envisagez de réaliser.

Ensuite, passez à une analyse approfondie du marché du coworking. Explorez les tendances actuelles dans l'industrie du coworking, telles que l'augmentation de la demande d'espaces de travail flexibles, les préférences des travailleurs indépendants et des entrepreneurs, et les modèles de tarification populaires. Examinez également la concurrence dans votre région, en identifiant les autres espaces de coworking et en évaluant leurs forces et leurs faiblesses. Cette analyse vous aidera à positionner votre entreprise de coworking de manière stratégique et à identifier des opportunités de croissance.

Après avoir étudié le marché, décrivez en détail votre public cible. Identifiez les professionnels, les entrepreneurs ou les entreprises qui seraient intéressés par votre espace de coworking. Analysez leurs besoins en matière d'espace de travail, leurs préférences en termes de services et d'aménagements, et leur budget potentiel. Comprendre votre public cible est essentiel pour développer une offre attrayante et adaptée à leurs besoins spécifiques.

Enfin, élaborer des prévisions financières détaillées pour votre business plan de coworking. Cette section doit couvrir les coûts de démarrage, tels que l'achat ou la location de l'espace, l'ameublement, la technologie, et les dépenses de marketing. Prévoyez également les coûts opérationnels réguliers, tels que les salaires du personnel, les services publics, l'entretien, et les frais généraux. Projetez vos revenus en fonction de différents scénarios, comme le taux d'occupation prévu, les tarifs de location, et les services supplémentaires que vous pourriez offrir. Enfin, calculez vos marges bénéficiaires pour garantir la rentabilité de votre entreprise de coworking.

Présentation de votre projet de coworking

La présentation de votre projet de coworking est une étape cruciale dans la création d'un business plan convaincant. Cette section doit capturer l'essence de votre concept, en mettant en avant les aspects innovants et différenciateurs de votre espace de coworking. Utilisez des visuels attrayants, tels que des rendus architecturaux ou des plans d'aménagement, pour illustrer votre vision de l'espace de coworking. Décrivez également en détail les services que vous prévoyez d'offrir, tels que l'accès à des espaces de travail partagés, des salles de réunion équipées, des équipements de haute technologie, ou des programmes de networking et d'événements professionnels. Mettez en lumière les avantages de votre espace de coworking, que ce soit en termes de commodité, de flexibilité, ou de communauté collaborative. Enfin, incluez une analyse de la demande potentielle pour votre projet de coworking, en mettant en avant les tendances du marché et les besoins spécifiques de votre public cible.

Étude de marché pour les espaces de coworking

Une étude de marché approfondie est essentielle pour élaborer un business plan convaincant pour les espaces de coworking. Cette analyse doit explorer en profondeur le marché cible, en se concentrant sur divers aspects clés.

Il est crucial de commencer par une compréhension détaillée des tendances actuelles dans l'industrie du coworking. Cela inclut l'augmentation de la demande pour des espaces de travail flexibles, la montée en popularité des espaces de coworking comme lieu de networking et de collaboration, et les préférences des travailleurs indépendants et des entreprises pour des environnements de travail stimulants et innovants.

Outre les tendances du marché, il est essentiel d'examiner la concurrence dans votre région. Identifiez les autres espaces de coworking et évaluez leurs offres, leurs tarifs, leurs aménagements, et leur positionnement sur le marché. En analysant les forces et les faiblesses de la concurrence, vous pourrez positionner votre propre espace de coworking de manière stratégique et identifier des opportunités de différenciation.

Une partie cruciale de l'étude de marché est l'analyse du public cible. Identifiez les professionnels, les entrepreneurs, ou les entreprises qui seraient intéressés par votre espace de coworking. Comprenez leurs besoins en matière d'espace de travail, leurs préférences en termes de services et d'aménagements, et leur budget potentiel. Cette compréhension approfondie de votre public cible vous aidera à développer une offre attractive et adaptée à leurs besoins spécifiques.

Enfin, l'intégration d'une analyse SWOT (Strengths, Weaknesses, Opportunities, Threats) dans votre étude de marché est essentielle. Cette analyse doit être spécifique à votre entreprise de coworking et couvrir des aspects tels que la qualité de vos services, votre positionnement par rapport à la concurrence, les opportunités de croissance, et les menaces potentielles telles que les fluctuations économiques ou les changements dans les préférences des travailleurs.

Recherche de clients potentiels pour votre espace de coworking

La recherche de clients potentiels pour votre espace de coworking est une étape critique pour le succès de votre entreprise. Cette section du business plan doit explorer les stratégies pour identifier et attirer votre public cible.

Commencez par définir clairement votre public cible en fonction de vos analyses de marché. Identifiez les professionnels, les entrepreneurs, ou les entreprises qui seraient les utilisateurs idéaux de votre espace de coworking. Cela peut inclure des travailleurs indépendants à la recherche d'un environnement de travail collaboratif, des startups à la recherche d'espaces flexibles, ou des entreprises cherchant à offrir à leurs employés un environnement de travail innovant.

Une fois votre public cible défini, développez des stratégies de marketing ciblées pour atteindre ces clients potentiels. Cela peut inclure la création de campagnes publicitaires adaptées aux plateformes de médias sociaux ou la participation à des événements professionnels locaux. Mettez en place des programmes de parrainage ou des offres spéciales pour attirer de nouveaux clients et fidéliser ceux qui sont déjà intéressés.

Envisagez également des partenariats avec des entreprises ou des organisations complémentaires qui pourraient être intéressées par votre espace de coworking. Par exemple, des entreprises de services professionnels, des écoles de formation, ou des associations professionnelles pourraient être des partenaires potentiels pour promouvoir votre espace de coworking auprès de leur réseau.

Enfin, assurez-vous de mettre en place un système de suivi et de gestion des prospects pour convertir les clients potentiels en utilisateurs réels de votre espace de coworking. Cela peut inclure des outils de gestion de la relation client (CRM) ou des campagnes de suivi personnalisées pour maintenir l'engagement des clients potentiels.

Génération de prévisions financières pour un espace de coworking

Élaborer des prévisions financières précises est essentiel pour le succès de tout business plan de coworking. Cette section doit couvrir plusieurs éléments financiers clés pour fournir une image complète de la santé financière prévue de votre entreprise de coworking.

Coûts de démarrage : Détaillez tous les coûts initiaux nécessaires pour lancer votre entreprise de coworking. Cela peut inclure l'achat ou la location de l'espace, l'ameublement, la technologie, les dépenses de marketing, et les coûts liés à la création de votre site web ou à l'établissement de votre espace de coworking.
Coûts opérationnels : Fournissez une analyse détaillée des coûts réguliers que vous prévoyez d'engager. Ces coûts peuvent inclure les salaires du personnel, les services publics, l'entretien, le nettoyage, les fournitures de bureau, et les frais généraux liés à la gestion quotidienne de votre espace de coworking.
Revenus attendus : Projetez vos revenus en fonction de différents scénarios, tels que le taux d'occupation prévu, les tarifs de location, et les services supplémentaires que vous pourriez offrir à vos clients. Prenez également en compte les revenus provenant d'événements spéciaux ou de programmes de membres premium, le cas échéant.
Marges bénéficiaires : Calculez vos marges bénéficiaires en tenant compte des coûts directs et indirects. Cette analyse vous aidera à déterminer les tarifs de location et les services complémentaires pour garantir la rentabilité de votre entreprise de coworking.

En outre, l'utilisation d'outils en ligne comme Angel peut grandement faciliter la création de ces prévisions financières. Ces outils offrent souvent des fonctionnalités telles que :

Modèles financiers : Utilisation de modèles préconçus qui peuvent être adaptés en fonction des besoins spécifiques de votre entreprise de coworking.
Tableaux de bord interactifs : Pour une visualisation claire et compréhensible de vos données financières, facilitant ainsi la prise de décisions et la communication avec les parties prenantes.
Conseils d'experts-comptables : Permettant d'assurer l'exactitude et la pertinence de vos prévisions financières, en bénéficiant des conseils professionnels pour optimiser la santé financière de votre entreprise de coworking.

Interface facile à utiliser pour créer un business plan de coworking

L'interface utilisateur d'Angel est conçue pour simplifier la création de votre business plan de coworking. Avec des fonctionnalités intuitives, telles que des modèles de business plan personnalisables, des graphiques interactifs pour visualiser les données financières, et des outils de suivi des progrès, Angel rend la planification d'entreprise plus accessible. Cette section du business plan peut également illustrer comment l'intégration de technologies, comme des tableaux de bord interactifs et des analyses prédictives, peut aider les propriétaires d'espaces de coworking à rester organisés et à anticiper les tendances futures du marché. Grâce à une interface conviviale, la création d'un business plan complet et convaincant pour votre entreprise de coworking est à portée de main.

Téléchargement du business plan de coworking en PDF et Excel

L'accessibilité et la flexibilité sont des aspects clés d'un business plan efficace. Une fois votre business plan de coworking finalisé, vous avez la possibilité de le télécharger en formats PDF et Excel avec Angel. Le format PDF est idéal pour une présentation professionnelle à des investisseurs, des prêteurs et des partenaires. Il offre un aperçu clair et concis de votre plan, parfait pour les réunions et les propositions. D'autre part, le format Excel est extrêmement utile pour une gestion dynamique de votre plan. Il vous permet de faire des ajustements en temps réel, tels que la modification des prévisions financières, la mise à jour des coûts ou l'ajout de nouvelles stratégies de marché, ce qui est essentiel à mesure que votre entreprise évolue.

Outils pour organiser le lancement d'un espace de coworking

Le lancement d'un espace de coworking nécessite une planification et une organisation méticuleuses. Angel vous accompagne au-delà de la simple création d'un business plan. Notre outil offre la possibilité de construire une liste de tâches détaillée, d'établir des échéances et de suivre vos progrès. Cela inclut l'aide à la définition d'objectifs à court et long terme, le développement de stratégies de marketing ciblées, et la mise en place d'une structure financière solide. De plus, Angel propose des conseils et des ressources pour naviguer dans les aspects juridiques et administratifs du lancement d'entreprise, assurant ainsi que vous êtes bien préparé pour chaque étape du processus.

À vos marques, prêts, planifiez !

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Coworking Space Business Plan Template

Written by Dave Lavinsky

Coworking Space Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their coworking space companies.

If you’re unfamiliar with creating a coworking space business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a coworking space business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Coworking Business Plan?

A business plan provides a snapshot of your coworking space business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Coworking Space

If you’re looking to start a coworking space business or grow your existing coworking space company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your coworking space business to improve your chances of success. Your coworking space business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Coworking Space Businesses

With regards to funding, the main sources of funding for a coworking space business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for coworking space companies.

How to Write a Business Plan for a Coworking Space Business

If you want to start a coworking space business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your coworking space business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of coworking space business you are running and the status. For example, are you a startup, do you have a coworking space business that you would like to grow, or are you operating a chain of coworking space businesses?

Next, provide an overview of each of the subsequent sections of your plan.

Give a brief overview of the coworking space industry.
Discuss the type of coworking space business you are operating.
Detail your direct competitors. Give an overview of your target customers.
Provide a snapshot of your marketing strategy. Identify the key members of your team.
Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of coworking space business you are operating.

For example, you might specialize in one of the following types of coworking space businesses:

Industry specialized coworking space: This type of coworking space caters to workers and entrepreneurs in a specific industry such as graphic designers, digital media professionals, or writers.
Business incubator: This type of coworking space is specifically for startups and entrepreneurs to work on new business ventures in a supportive environment.
Private coworking space: This type of coworking space is usually rented out by a single company.
Open coworking space: This is the most common type of coworking space, where anyone can rent a desk or a room for a fee.

In addition to explaining the type of coworking space business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

When and why did you start the business?
What milestones have you achieved to date? Milestones could include the number of clients served, the number of companies served, reaching $X amount in revenue, etc.
Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the coworking space industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the coworking space industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your coworking space business plan:

How big is the coworking space industry (in dollars)?
Is the market declining or increasing?
Who are the key competitors in the market?
Who are the key suppliers in the market?
What trends are affecting the industry?
What is the industry’s growth forecast over the next 5 – 10 years?
What is the relevant market size? That is, how big is the potential target market for your coworking space business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your coworking space business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of coworking space business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other coworking space businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other places people gather to work, such as conference rooms, libraries, and coffee shops. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

What types of customers do they serve?
What type of coworking space business are they?
What is their pricing (premium, low, etc.)?
What are they good at?
What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Will you make it easier for your clients to acquire your services?
Will you offer products or services that your competition doesn’t?
Will you provide better customer service?
Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a coworking space business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of coworking space company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide food and beverages, hot desks, conference rooms, or fitness rooms?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the services you offer and their prices.

Place : Place refers to the site of your coworking space company. Document where your company is situated and mention how the site will impact your success. For example, is your coworking space business located in a busy retail district, a business district, or a standalone office? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your coworking space marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

Advertise in local papers, radio stations and/or magazines
Reach out to websites
Distribute flyers
Engage in email marketing
Advertise on social media platforms
Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your coworking space business, including answering calls, scheduling cleaning services for the coworking space, ordering office supplies, and collecting payments from clients, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your coworking space business to a new city.

Management Team

To demonstrate your coworking space business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing coworking space businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a coworking space business or successfully running a small venture incubator.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will your coworking space have 20 desks, and will you charge $20 per day/per desk? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your coworking space business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a coworking space business:

Cost of equipment and office supplies
Payroll or salaries paid to staff
Business insurance
Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or testimonials from happy customers.

Writing a business plan for your coworking space is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert coworking space business plan; download it to PDF to show banks and investors. You will understand the coworking space industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful coworking space business.

Coworking Space Business Plan FAQs

What is the easiest way to complete my coworking space business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your coworking space business plan.

How Do You Start a Coworking Space Business?

Starting a coworking space business is easy with these 14 steps:

Choose the Name for Your Coworking Space Business
Create Your Coworking Space Business Plan
Choose the Legal Structure for Your Coworking Space Business
Secure Startup Funding for Coworking Space Business (If Needed)
Secure a Location for Your Business
Register Your Coworking Space Business with the IRS
Open a Business Bank Account
Get a Business Credit Card
Get the Required Business Licenses and Permits
Get Business Insurance for Your Coworking Space Business
Buy or Lease the Right Coworking Space Business Equipment
Develop Your Coworking Space Business Marketing Materials
Purchase and Setup the Software Needed to Run Your Coworking Space Business
Open for Business

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Coworking Space Business Plan

If you are planning to start a new Co-Working space business, the first thing you will need is a business plan. Use our sample coworking space business plan created using upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new co-working space business, spend as much time as you can reading through some examples of service-related business plans .

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample coworking space business plan for you to get a good idea about how a perfect coworking space business plan should look like and what details you will need to include in your stunning business plan.

Co-Working Space Business Plan Outline

This is the standard co-working space business plan outline which will cover all important sections that you should include in your business plan.

Company Overview
Partners/Management Team
Service Strategy
Marketing Plan
Financial Plan
Sharing and Collaboration
Working from Home
Cloud Computing
Having an affordable, professional place to work and meet
Collaborate with the community at space
Number of members in a co-working space
Age of space (Maturity of the community)
Other sources of income
Bargaining Power of Suppliers
Bargaining Power of Buyers
The threat of New Entrants
Availability of Substitutes
Rivalry among Competitors
Our Mission
Management Team
Co-working Space
Classes & Workshops
Consulting Services
Other Services
Market Size
Market Segments
5 Year Sales Goals
5 Year Sales Goals Projections
Promotional Strategy
Operations Plan
Management Compensation and Ownership
Staffing, Employee Compensation, and Work Schedule
Important Assumptions
Brake-even Analysis
Profit Yearly
Gross Margin Yearly
Projected Cash Flow
Projected Balance Sheet
Business Ratios

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After getting started with upmetrics , you can copy this sample business plan into your business plan and modify the required information and download your coworking space business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

Download a sample coworking business plan

Need help writing your business plan from scratch? Here you go; download our free coworking business plan pdf to start.

It’s a modern business plan template specifically designed for your coworking business. Use the example business plan as a guide for writing your own.

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About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Business Plan Checklist for Your Coworking Space

The coworking industry is becoming a lucrative worldwide phenomenon , and now is the perfect time to break into the business. And as COVID-19 induced lockdowns and social distancing hopefully become a thing of the past, remote workers will be looking to find ways to connect with like-minded individuals now more than ever. A coworking space is a perfect place to do that!

Below, we've put together a step-by-step checklist to help you envision, assemble, and scale your own unique space. Whether you're brand new to the industry or you already know the ropes, you can use these tips to improve efficiency, define your brand and strengthen your space's community.

Looking for our full coworking space business plan?

We offer a comprehensive guide to operating a coworking space. Download it free here .

1. Define Your Vision

Why do you want to open the new space? To make a living? To cross-finance your own startup? To create a national coworking chain? To help your local community?

All are valid answers, but this important first step will help define your entire strategy. You will have to adapt your strategy over time, but your vision should stay intact to make sure your brand is consistent and your members feel valued. Take WeWork for example. Their initial vision — to create spaces for people to come together and innovate — still hasn't changed, even as their business has scaled up .

A look into the future of Coworking Spaces

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2. Solve a Specific Problem

There needs to be a niche for your new coworking business, and thankfully there are plenty of options available. Maybe your area has a high demand for coworking spaces beyond coffee shops and libraries. Maybe the existing spaces in your area are too focused on one type of worker. On the other hand, maybe the other spaces around you are too broadly focused.

You're now in the business of problem-solving, so starting with a focus and expanding from there should be your main goal. For example, Google started out as a simple search engine that used links to determine the importance of individual pages on the internet. Today, they still dominate their niche, but they also offer dozens of services on top of that: Think products and services include mail, calendars, maps, and even phones. To create something bigger, you need to begin with one small thing. Start by analyzing your competitors and conducting a competitive analysis .

3. Define Your Space

Envision your target market's dream coworking environment . Is your space a premium facility for companies or an affordable solution for freelancers? Is your primary audience big business or small teams? Will your facility integrate with your city's business environment through events and partnerships, or will it be an independent space open to anyone?

Answering these questions will help you more easily plan out your membership pricing, amenities, marketing, and location. Being generic doesn’t cut it in the coworking market. Think deeply about how to stand out against the rest and add value to your new space.

4. List Your Business Goals

This is the tough work that will help you the most in the long run. If your space is fully leased, plan out the number of desks you can offer and monetize. Shoot for using 30 to 40 percent of your total space as desk space. Then, use this figure to calculate how much revenue your space can generate, including comparing the number of hot desks against the number of permanent desks.

Start to formulate a financial plan for your vision. Use our very own free financial ramp-up calculator to get started. The next step is to think about goals further down the line. When will you break even? How much revenue will you generate? How much turnover do you expect? Which amenities and cosmetic choices can you afford?

Now think about the investment you'll need. This includes set up costs, like furniture and internet service; opening costs, like a launch event; and ongoing operations, like maintenance and salaries. There are more costs than you might initially imagine, so research more with coworking guru Alex Hillman's online guide .

Additionally, you should define your value proposition, cost structure, revenue streams, customer segments, key channels, and marketing strategy. You'll need to know these answers inside and out.

Preview of our coworking revenue forecast tool

5. Pick Your Team

Every great business starts with a great team . Consider every side of the plan: a technology expert, an operations manager, and a marketing person are essential, whether you hire them, do those jobs yourself, or outsource to freelancers.

Similarly, you’ll need to look into real estate partners, investors, and other day-to-day employees to round out your core group. A solid team will increase your space's value and pave the way for future growth.

6. Coworking Business Model

What is your unique selling point what value do you bring.

Do you offer lots of space for large teams to rent out, or individual desks to pay for by the hour? Do you offer bare-bones facilities like wifi and a seat at a desk, or cold brew on tap and gym access? You should always aim to offer the work necessities that aren’t available in free spaces like coffee shops: printers, reliable high-speed internet, writing utensils, scanners, and other office supplies. You may want to cater to a specific industry, like offering a space where entrepreneurs can network and bounce ideas off of each other. Are you geared towards providing networking opportunities, or a quiet space for optimal productivity? Or do you cater to bigger clients who want more private meeting spaces or long-term rentals? The answers to all of these questions will begin to define how you sell your space.

Who is your audience?

Are you catering to individuals, businesses, or both? How will you accommodate those who will stop in sporadically versus members who need a steady 9-5 workspace? Will you lease specific desks and offices or just grant people entry as needed? Are there entire floors that companies can rent out, or private meeting spaces for remote teams? Or maybe you don’t exist in a physical place but are more of a club? These parameters will help you think about what type of space you should occupy.

If you’re offering a space primarily for people to meet outside of the usual 9-5, maybe you operate out of a building that is in use only outside of normal business hours, like a restaurant or church. If you’re catering more to the 9-5 crowd, think about how you can utilize your space outside of business hours. Perhaps you’ll host nighttime events like book readings or networking cocktail hours. Maybe you’ll cater to parents by offering childcare or irregular hours.

What are your revenue streams?

Most revenue will come from membership fees, but those can take several forms. You can have members pay monthly or annually, or charge hourly for the use of workspace. You can offer both hot desks, which can be rented out for specific times, and dedicated desks, where a member can leave their things and return at their leisure. A mix of both will ensure you’re filled to maximum capacity. Also consider offering corporate memberships, which can be a great way to get tons of people in the door and allow companies to extend perks to remote teams.

You can also bring in revenue through amenities like a cafe, and build different levels of membership based on these smaller perks. For example, a higher-tier member might get unlimited coffee, free guests, or free access to events.

Another popular revenue stream for coworking space is something called a “virtual office,” in which startups or remote teams pay for a business address where they can send and receive packages, even while working from a different place, like their homes.

What are your marketing strategies?

A good marketing strategy is key to getting your coworking space off the ground. It’s also highly connected with who your audience is. You may run advertisements on local news or in niche magazines that cater to your audience. You should definitely have an attractive website and a strong social media presence. Many places find success in offering perks to existing members for referring friends.

Try and get creative! Can you work with influencers that your audience might follow? Should you have a booth at industry fairs, or offer freebies to those passing by at a local farmers market or on a busy street?

What partnerships can you form?

To get off the ground, many coworking spaces rely on investors. They provide an initial revenue stream and source of capital, plus they provide a networking tool that can be sold to members. If your coworking space hosts a number of entrepreneurs or start-ups, you may want to consider offering to connect them with your investor for a small fee.

Think about smaller-scale partnerships as well, such as different local businesses and entrepreneurs you can collaborate with. Perhaps a local coffee shop would be interested in opening a cafe in your space, or a local restaurant could offer customers special discounts. You could offer members discounts at a nearby gym, or host instructors for fitness classes right in your coworking space.

If you plan on hosting events, begin to compile a shortlist of people who would make a good fit. Are there local entrepreneurs who could give an inspiring talk, or authors who might draw a crowd? Perhaps artists would be interested in having their work on display, or a local library could sponsor a small lending library in your space.

7. Coworking Business Model Template

There are tons of helpful coworking business model canvases out there that are helpful to estimate your startup costs, brainstorm partnerships, cater towards your target audience, and build your business. You can save this checklist, as well, to help you start planning your space.

Target Audience : Who is your dream client? Who do you wish to attract?

Partners: Will you be looking for investors? Who will be your internet service provider? Will you partner with local businesses, or bring in local experts for events?

Added Value: What’s your selling point? A quiet space for remote workers to use instead of a home office? Networking opportunities? Speakers and events?

Key Resources: What do you need to be successful? An entire building or just an open floor? Wifi? Cold brew? Fax machines?

Advertising: How will you spread the word? Through local businesses, social media, billboards, or word of mouth?

Key Activities: What will your space be used for? Workspace for startups? Collaboration for entrepreneurs? Events open to the whole community?

Revenue Streams: Will membership fees be fixed or will there be different plans? Will you recruit investors? How many hot desks versus conference rooms? Will you charge a fee for events?

Customer Segments : What different customers do you hope to attract? Freelancers? Remote workers? Entire companies?

Download this Coworking Space Business Model Canvas today and start planning!

Remember: This is a broad overview. While these are some of the main questions you'll need to address when shaping your business plan, there will be plenty of other things to evaluate more in-depth. We've collected a more extensive overview of how to launch and run a coworking space in 2021 with our updated guide, which you can download for free .

And get excited! Coworking is showing signs of massive growth, and this is your chance to improve the world of business while setting yourself up for success.

Carlo Belloni

Carlo is the Project Manager and SEO Specialist at Kisi.

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Coworking Space Business Plan Template

Written by Dave Lavinsky

Coworking Space Business Plan

You’ve come to the right place to create your Coworking Space business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Coworking Space companies.

Below is a template to help you create each section of your Coworking Space business plan.

Executive Summary

Business overview.

Work Together is a new coworking space located in Las Vegas, Nevada. The space will provide a comfortable and clean setting for professionals of all industries to work in. Professionals who are interested in renting our offices can rent a private office, conference room, or a shared space depending on their needs. They can also rent offices by the day or at a monthly rate. No matter the type of office they rent or the length of their lease, all of our clients are guaranteed a clean, respectful, and professional setting for them to work in.

Work Together is led and founded by Dustin James. Dustin has been a commercial broker for ten years, and has seen an increasing demand in flexible coworking spaces. Since this is an increasing need in a world that is offering more remote and flexible working options, Dustin has decided to specialize in leasing coworking spaces to meet the working needs of the professionals and entrepreneurs of the Las Vegas area.

Product Offering

Work Together provides several offices for professionals to work in. Clients who are interested in renting our offices, can rent private offices, conference rooms, or shared spaces. They can also rent these spaces at a daily rate or monthly rate, depending on their needs.

Customer Focus

The clients of Work Together are typically business owners, investors, business executives, and realtors seeking flexible work spaces. Some clients will just need space for themselves, while others will need space for a small team of up to 15 people. Work Together will offer a variety of office space options to satisfy this diverse demographic.

Management Team

Success Factors

Work Together will be able to achieve success by offering the following competitive advantages:

Location: Work Together’s location is near the center of town and is convenient to access for all commuters and nearby residents. It’s visible from the street with many working professionals walking to and from work on a daily basis, giving passersby a direct look at our offices.
Client-oriented service: Work Together will have a full-time assistant to primarily keep in contact with clients and answer their everyday questions.
Management: Dustin has been extremely successful working in the real estate sector and will be able to use his previous experience to better assist his clients. His unique qualifications will serve customers in a much more sophisticated manner than Work Together’s competitors.
Relationships: Having lived in the community for 25 years, Dustin knows many of the local leaders, newspapers and other influences. Furthermore, he will be able to draw from his ties to the community in order to build up a list of loyal and satisfied clients.

Financial Highlights

Work Together is currently seeking $500,000 to launch. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, and working capital. Specifically, these funds will be used as follows:

Office Design/Build: $200,000
Marketing and Advertising: $50,000
Inventory and Supplies: $50,000
Three Months Of Overhead Expenses (Rent, Salaries, Utilities): $100,000
Working Capital: $100,000

The following graph outlines the pro forma financial projections for Work Together.

Company Overview

Who is work together.

Work Together History

Dustin incorporated Work Together as an S-Corporation on May 1st, 2023. The company is currently being run out of Dustin’s home office but will move to a commercial location once the lease has been finalized. Dustin has also identified several office locations to lease and turn into coworking spaces.

Since incorporation, Work Together has achieved the following milestones:

Found a location for the main office and signed a letter of intent to lease it.
Developed the company’s branding image, social media, and website.
Began recruiting key staff.

Work Together Services

Industry analysis.

The evolution of the coworking space concept has grown exponentially over the past ten years. According to Mordor Intelligence, over the next five years, the coworking space industry will grow at a CAGR of 11%. Several factors will contribute to this growth, as industry reports suggest:

Higher costs associated with land acquisition and building
Higher costs for individual office build-outs
Higher costs for building materials overall
Increased demand for “team or group community spaces”
Increased purpose in resource “sustainability”
Increased goal to minimize expenditures across the board

At the same time, as noted by Work Together, the coworking space will need to innovate more spatial designs and layouts for teams or groups that require collaboration. The team or group concept is now dominating the business world and it is anticipated that it will continue to do so for many years to come.

Customer Analysis

Demographic profile of target market.

The clients of Work Together are typically business owners, investors, business executives, and realtors seeking flexible work spaces in the Las Vegas area. Some clients will just need space for themselves, while others will need space for a small team of up to 15 people. Work Together will offer a variety of office space options to satisfy this diverse demographic.

The demographics of Las Vegas, Nevada are as follows:

Customer Segmentation

Work Together will primarily target the following customer profiles:

Entrepreneurs
Remote workers
Small teams and companies

Competitive Analysis

Direct and indirect competitors.

Work Together will face competition from other companies with similar business profiles. A description of each competitor company is below.

King & Hartfield Group

King & Hartfield is a commercial broker that designs coworking spaces for small and large organizations. These rentals are on an annual basis, and they rarely allow for monthly or temporary leases. Since many professionals and teams need accommodations that are more flexible than this, we expect many local professionals to seek out our more flexible lease options.

Clarkson Coworking Connections

Clarkson provides temporary coworking offices for professionals who only need to rent offices for a few days or weeks at a time. They are specifically designed for entrepreneurs, artists, and others who only need a private space for temporary projects. Since Clarkson Coworking Connections does not offer more permanent services, many professionals and teams will seek out our offices for monthly or annual rentals.

Moss & Associates

This company has been in existence for five years and has created a short list of successful coworking space build outs. The company does not design or build out space for more than six people, working from the platform that too many people in community spaces are not beneficial to their clients. Given this limit, Work Together is positioned to succeed in the larger projects and teams that need coworking accommodations.

Competitive Advantage

Work Together offers several advantages over its competition. Those advantages are:

Marketing Plan

Brand & value proposition.

Work Together will offer the unique value proposition to its clientele:

Quiet and clean office spaces
Affordable daily and monthly rates
Client-focused services, where the company’s interests are aligned with the customer
Service built on long-term relationships and personal attention

Promotions Strategy

The promotions strategy for Work Together are as follows:

Social Media

Dustin James will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.

Work Together will develop a professional website that showcases pictures of the office spaces we provide. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Billboard Advertising

We will drive attention toward Work Together by leasing a billboard alongside major highways. Advertising on heavily traveled commute routes is an opportunity to alert large numbers of individuals who are in need of flexible working options.

Publications

The company will also invest in advertising in selected local and national publications such as professional magazines, newspapers, and other publications to build brand awareness and draw in new customers.

Work Together will charge moderate rates for its coworking spaces so clients feel they are getting a great value when renting out our offices.

Operations Plan

The following will be the operations plan for Work Together. Operation Functions:

Dustin James will be the President of Work Together. He will oversee the general operations of the organization, rent out offices to clients, and hire and train all staff. Over the next several months, Dustin will focus on hiring the following staff:
A full time Administrative Assistant who will manage the company website and listings and assist clients with their questions and concerns.
A Director of Marketing who will run and manage all marketing and advertising efforts.
Janitorial staff to ensure that the offices are in clean and perfect condition every day.

Milestones:

Work Together aims to achieve the following goals in the next six months.

6/1/202X – Finalize lease agreement
7/1/202X – Design and Build Out Underway
8/1/202X – Design and Build Out Completed
9/1/202X – Hire and Train Staff
10/1/202X – Grand Opening
11/1/202X – Reach Break-Even

Financial Plan

Key revenue & costs.

The key revenues for Work Together will come from charging clients for the offices they rent from us.

The major cost drivers include labor expenses, cleaning expenses, rent, utilities, supplies, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the business loan.

Number of clients per month:
Year 5: 100
Annual lease: $150,000

Financial Projections

Income statement, balance sheet, cash flow statement, coworking space business plan faqs, what is a coworking space business plan.

A coworking space business plan is a plan to start and/or grow your coworking space business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Coworking Space business plan using our Coworking Space Business Plan Template here .

What are the Main Types of Coworking Space Businesses?

There are a number of different kinds of coworking space businesses , some examples include: Industry specialized coworking space, Business incubator, Private coworking space, and Open coworking space.

How Do You Get Funding for Your Coworking Space Business Plan?

Coworking Space businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Coworking Space Business?

Starting a coworking space business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Coworking Space Business Plan - The first step in starting a business is to create a detailed coworking space business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your coworking space business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your coworking space business is in compliance with local laws.

3. Register Your Coworking Space Business - Once you have chosen a legal structure, the next step is to register your coworking space business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your coworking space business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Coworking Space Equipment & Supplies - In order to start your coworking space business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your coworking space business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

How to Write a Winning Coworking Business Plan

So often we see aspiring coworking owners and operators looking to start their business without a good understanding of the coworking business model or how their space is going to reach and maintain profitability.

Creating a business plan before you go on the journey of starting a coworking space is the best way to map out your business strategy and how you intend on making money as a business.

A well-crafted business plan can help guide decision making and give you the confidence you need to succeed. Of course plans can always change, but having a strong starting point is critical to success.

In this guide, we’ll go through what a coworking business plan is, why you need one, and how to create a plan that covers all your bases. By the end of this article, you’ll have everything you need to be successful in crafting a comprehensive business plan.

What is a coworking business plan?

A coworking business plan is a document that outlines exactly how you will start your coworking space and create a sustainable and profitable business. If you are applying for a loan or looking to receive funding, then a business plan is not just a formality, it’s a necessity.

Even if you aren’t looking for funding , a business plan is a good way of getting your thoughts together and making sure you have a viable business long before opening your doors or securing your location.

Benefits of a well-crafted coworking business plan

In short, having a business plan for your coworking space gives you a greater chance of overall success. Creating a business plan before opening your coworking space is needed to:

Get a loan or receive funding
Guide short-term and long-term strategy
Help you make important business decisions

Here is another way of looking at it. Let’s say Steve wants to start a coworking space. He finds a property to rent in his area and starts building out the space. He looks at some of the other coworking spaces in the area and uses it to inform what he offers and how he prices it. He opens his doors a year later and…crickets.

Because Steve didn’t have a business plan in place, he did not consider:

Who he is targeting
Whether this location is a good right fit for his market
If the products he is offering are interesting to his target audience
How he will acquire his first members
If the cost of his services are be enough to be profitable on a monthly, quarterly, or annual basis

It may feel like having a business plan isn’t necessary, especially for small or rural spaces , but as you can see, it’s easy to get off track and make the wrong decisions without a solid plan of action in place.

You don’t just need a plan when starting a business however. You’ll also want to consider creating a business plan when you are looking to grow or expand your coworking business , as your business needs may change slightly from when you first opened your space.

What are the components of a business plan for a coworking space business?

Now that you understand the importance of having a strong business plan in place, let’s take a look at the components that make up the best coworking business plans.

Business plans are generally pretty standard, regardless of the industry. The typical components are:

Executive Summary: summary of the document in its entirety
Company Description: description of your company including the mission statement and objectives
Market Analysis: write-up of the market, both local and more broadly
Competitive Analysis: deep dive into your competitors, both local and more broadly
Description of Management and Organization: outline your team and how the organization will operate together
Breakdown of your Products and Services: description of what you will be selling
Marketing and Sales Strategy: how you plan to market your space and acquire customers
Financial Projections: a breakdown of your finances and your path to profitability
Fundraising Strategy/Sources: how you will fund your business

Each section is roughly 1-3 pages long (remember, more does not necessarily equal better). When writing your plan, optimize for clarity and completeness, while still being concise. This article from Harvard Business Review is an excellent guide to creating a general business plan that can be applied to many different industries. Let’s take a look at each section below and how it relates specifically to coworking.

Women working on laptops in a coworking space

How to write a coworking business plan

Below we’ll break down each aspect of a business plan and how it applies specifically to your coworking space.

1. Executive Summary

The executive summary is a one-page overview that summarizes your entire business plan at a high level. It should cover who you are, the business you’ll be creating, how you’ll make money, and all other elements of the plan at large.

Focus on creating impactful sections across the board, and then come back to your executive summary at the end. Much like an introductory paragraph of an essay, it will be easier to write an executive summary at the very end.

2. Company Description

Think of your company description as the “About” page of your business plan. Here, you’ll describe your:

Mission Statement

Why are you starting your coworking space? What do you hope your space will be able to achieve in the broader community? Consider your purpose for creating the space and weave it into your mission statement.

For Jason Jet, Founder at Grindhaus Studios , his mission is to give artists the tools and access they need to be able to scale what they do in an economical way. This guides how he makes all major decisions for his business.

If you’re a brand new space, the history of your company may cover your personal resume and the skills you’ve acquired that will help you be successful in your role as a coworking space owner and operator.

If you’re expanding your business, then the history will cover the history of your business up to that point, including all major milestones and successes.

Consider this section an opportunity to build the confidence needed to be successful in your business.

The biggest difference between your mission statement and your objectives is: your mission statement maps out why you do what you do, and the objectives map out what you hope to accomplish on a more tactical level.

Let’s take Jason as an example. If his mission statement is to give artists the tools they need to be successful, then his objective would be to create the number one coworking space for musical artists in the United States.

Overall, keep your company description clear and concise, and don’t get bogged down in the details. The mission statement could be two or three lines, and the history and objectives can easily be addressed through bullet points or brief paragraphs.

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3. Market Analysis

Your market analysis will outline key facts and findings about the coworking market you’ll be playing in, including the local market and the coworking sector more broadly.

This is a very important step in creating your coworking business strategy, and something that you will want to do regardless of if you are creating a business plan or not. Here are some tips for completing a thorough market analysis of the coworking market:

Look for reports from reputable sources in the industry, such as the Deskmag annual Global Coworking survey , to get important facts and figures related to the industry
Find communities online, like the We Run Flex community , where people are discussing coworking trends and challenges on an individual level
Talk to operators and gauge their experience and perspective on the industry to inform your findings

Some important elements to talk about are the growth of the market, current overall trends, and your target customer and how you came to that conclusion.

For example, based on your market analysis, you found that remote workers are making up 20% of coworking space occupants with that number expected to increase. Therefore, you intend to target your coworking space towards remote workers in your area.

Another tip for this section (and your business plan overall) – support all facts and findings with credible sources. If ever a question on where a number comes from pops up, be sure you are able to back it up.

4. Competitive Analysis

The competitive analysis of your business plan breaks down the competitors in your market. You’ll want to focus specifically on coworking spaces and flexible workspaces in the area where your business will be located, as well as broader competitors that may be a potential threat.

Let’s say Georgia is opening a coworking space in her home town of Vancouver. In her competitive analysis, she’ll want to mention all of the coworking spaces in Vancouver and how she will differentiate herself, as well as large coworking brands that are expected to move into Vancouver in the near future.

Your competitive analysis is ultimately about mapping out how exactly you will win in comparison to the spaces you’re going up against.

It’s worth mentioning that many coworking space owners and operators don’t like to think of themselves as having “competitors”. It is true that collaboration can (and does) exist in the coworking sector. However, understanding the other coworking spaces in your area is critical to understanding the viability of your business and should not be overlooked.

5. Description of Management and Organization

The description of management and organization section is an opportunity to describe the team of people you will have working with you, with a focus on their credibility and why they will help you be successful.

For many just starting off in the world of coworking, they may be a team of one or two. If that is the case, it’s worth mentioning how you will ensure success in your space in the absence of a larger team.

This could be a good opportunity to mention the coworking technology you will use to help you streamline operations and manage your space. Optix coworking software helps reduce overhead and take care of many of the day-to-day operations so that you’re able to operate a leaner team.

Integrating with an automated access control system like Kisi means you could have an even smaller team overall. This section would be a great opportunity to expand into these details, especially if you plan on operating as a small organization.

6. Breakdown of Your Products and Services

In your Products and Services breakdown, you’ll want to describe the products or services you’ll be offering in your space. For coworking businesses, this may look like:

The core products you’ll offer ( hot desking , drop-ins, private offices, virtual offices)
Other additional services ( childcare , marketplace, etc.)
Amenities you’ll offer in your coworking space
Opportunity for after hour event rentals or events in your coworking space

Finding the right mix of products to drive profitability in your space can be a challenge for new operators. We always recommend approaching it from a point of experimentation, starting with some kind of offering, and iterating on it from there.

We also have a comprehensive guide to coworking membership plans you can offer in your space if you’re looking for inspiration on what kinds of plans to offer and how to price them. All of this will be helpful in determining the breakdown of your products and services in your business plan.

7. Marketing and Sales Plan

Investors want to know you have a plan to promote your business. This section should outline the marketing channels you’ll plan to use and give a high-level overview of your overall customer acquisition strategy.

Marketing your space is a beast in and of itself, with a lot of pieces to figure out. We wrote a comprehensive guide to marketing your coworking space that includes 23 marketing ideas for you to refer to. Use this as a starting point.

Keep in mind that your marketing strategy should be centered around your customer – who they are, what messaging will resonate with them, and where you can reach them online and in-person. With your customer at the center of the experience, you won’t go wrong.

8. Financial Projections

Create a clear and accurate picture as to how much revenue you think you will be able to generate in your first years of business. The reality is, an investor will want to see opportunities for growth with your coworking business , so make sure your numbers are increasing, while remaining realistic.

Revenue projections is an imperfect science, but there are good places to start. The Coworking Growth Calculator by Coworking Resources can help you in creating some realistic financial projections, while giving you a better idea as to how much you can expect to make from your space.

9. Fundraising Strategy/Sources

Finally, the last section of your business plan is dedicated to how you will fund your coworking space.

If you have received any funding up to this point, you’ll need to disclose the information for transparency. If you are seeking funding, use this section as an opportunity to outline your strategy including how much you are seeking.

A business plan can be a powerful tool in growing a successful coworking space. However, they will only get you so far. This article does a great job at outlining the pros and cons of business plans if you’re curious on what your plan can (and can’t) do for you.

Remember, the success of your business will ultimately come down to the execution and implementation of your plan. Don’t treat your business plan like an end-all be-all. We’ve seen a wide variety of clients succeed after changing their plan significantly. Execution is the name of the game when it comes to growing a successful business, and it’s best not to lose sight of this.

Tips for writing a business plan for a coworking space

Ready to get started with crafting the perfect business plan? Follow these tips to ensure you create a cohesive plan for your coworking space from start to finish.

1. Always start with your research

The research you do around the market and your competitors should be the basis of your entire business strategy. You can’t know where to open and who to target without understanding the market first.

Be sure to answer some or all of these questions before beginning your business plan.

Market Research:

What is the size of the market?
What is the growth trajectory?
What are trends in the industry?
What is the primary demographic that it serves?

Competitor Research:

Who are your direct competitors?
How big are they (number of members, locations and revenue)?
Who do they serve?
What is their messaging and positioning?
How do they differentiate themselves?

There are many ways to go about conducting research, as we discussed above. Coworking Resources also has a comprehensive guide on how to conduct a competitive analysis specifically in the coworking industry that serves as a great reference if you’re looking for a framework to start off with.

2. Crowdsource knowledge from the community

The wonderful thing about the coworking community is how willing people are to share their knowledge with one another.

If you’re feeling lost on where to start with your business plan, consider reaching out to a coworking operator who has opened a successful space in the past. This can give you a sense of how to approach the project.

You can also look at other successful coworking businesses and take inspiration from them as to their:

Business model
Marketing tactics
Products and services

Every space is different, but gathering insight from other coworking spaces that have been successful can be a great place to start.

3. Think about who is receiving the business plan and what is important to them

As you go through the process of creating a business plan, you may find yourself becoming unfocused and unsure how to edit your information.

Put yourself in the shoes of who is going to be receiving your plan. Who are they? What do they care about? What information are they hoping to receive from your document?

Use this to help tailor your coworking business plan to fit their specific needs.

Pay special attention to the things that are going to drive business results including:

Market research (is there room in the market to be successful)
Competitor research (how saturated is the space and how will you differentiate yourself)
Products and services (what is your business model and how will it generate revenue)
Financial projections (is your business able to grow and scale over time)

Read your entire business plan from start to finish through the eyes of who it is intended for before submitting it.

4. Be conservative with your numbers

It’s easy to get excited with your numbers. You need to show that your business is going to succeed and you want the numbers to back it up.

The problem with overestimating these numbers is that it can set you up for a tremendous amount of stress later on if your business fails to meet expectations.

It’s best practice when creating a business plan to always be conservative with your numbers and remain realistic in your expectations. This includes:

Financial forecasts
Market size

This article outlines ten common mistakes people make when creating a business plan, including being unrealistic with numbers and forecasts.

It’s always better to underpromise and overdeliver rather than the opposite.

5. Set measurable objectives

Goals and objectives are an integral part of any business. Throughout your business plan, you will want to make sure you are creating clear KPIs and objectives to drive your business forward.

One way of creating measurable objectives is by following the SMART goal framework. SMART goals are goals that are:

Specific (narrow enough to be achieved)
Measurable (quantitative)
Attainable (realistic in the given time frame)
Relevant (furthers your overall business goals)
Time-based (can be measured in an amount of time)

Here’s how to apply the SMART goal framework to your coworking business plan.

Marketing Objective: Acquire 50 new hot desking users in the first 6 months
Management Objective: Hire a part time community manager in the first 60 days of opening

Measurable goals can help move your business forward and ensure you’re staying on track to achieve them.

Plan for success with your coworking business

At the end of the day, a plan will only get you so far. Focus on executing on the plan and remaining flexible in order to ensure you’re giving yourself the greatest opportunity to succeed.

Looking to start a coworking business? Don’t miss out on these 15 essential costs of starting a coworking space. Want to learn more about Optix and how it can help you start your coworking business? Connect with a member of our team today.

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Here is a free business plan sample for a coworking space.

Are you considering launching a coworking space and seeking guidance on how to structure your business plan?

In the content that follows, we will present you with a comprehensive sample business plan tailored for a coworking space.

Creating a solid business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to carve out your niche in the competitive world of shared workspaces.

To craft a compelling plan with ease and precision, you're invited to utilize our coworking space business plan template. Additionally, our team of experts is available to review and refine your plan at no extra cost.

How to draft a great business plan for your coworking space?

A good business plan for a coworking space must reflect the unique aspects of this type of business.

To start, it is crucial to provide a comprehensive overview of the coworking industry. This includes offering up-to-date statistics and pinpointing emerging trends in the coworking sector, as illustrated in our coworking space business plan template .

Then, you need to articulate your business concept effectively. This encompasses your vision, identifying your target market (such as freelancers, startups, remote workers, or small businesses), and the distinctive features of your coworking space (modern design, networking opportunities, niche focus, etc.).

The subsequent section should delve into market analysis. This requires a thorough understanding of local demand, the competitive landscape, and the preferences of potential members.

For a coworking space, particular emphasis should be placed on the services and amenities you plan to provide. Detail the variety of workspaces - open desks, private offices, meeting rooms - and explain how they cater to the needs and work styles of your target clientele.

The operational plan is equally important. It should outline the location of your coworking space, the layout of the work and communal areas, technology infrastructure, and the management of day-to-day operations.

For a coworking space, it is vital to highlight the quality of the work environment, the robustness of the IT infrastructure, and the community-building activities.

Next, tackle your marketing and sales strategy. How will you draw in and keep members? Consider promotional tactics, membership benefits, and additional services (like workshops, events, or consultancy).

Online strategies, such as a professional website or an active social media presence, are also crucial in the digital age.

The financial framework is another fundamental component. This includes the initial investment, revenue projections, operational expenses, and the point at which the business becomes profitable.

In a coworking space, revenue streams can be diverse, so it is essential to plan carefully and have a solid grasp of your financials. For assistance, you can refer to our financial forecast for a coworking space .

Compared to other business plans, a coworking space plan must pay special attention to aspects such as the real estate market, the flexibility of membership plans, and the creation of a strong community culture.

A well-crafted business plan will not only help the entrepreneur to define their vision and strategies but also to attract investors or secure loans.

Lenders and investors are looking for comprehensive market research, realistic financial projections, and a clear understanding of the daily operations of a coworking space.

By presenting a thorough and substantiated plan, you showcase your credibility and dedication to the success of your venture.

To achieve these goals while saving time, you can simply fill out our coworking space business plan template .

A free example of business plan for a coworking space

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a coworking space .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The coworking space industry has seen a surge in popularity, particularly in the wake of changing work patterns.

Recent studies have valued the global coworking space market at approximately 26 billion dollars, with projections indicating continued growth as the gig economy expands and corporations adopt more flexible work arrangements.

In the United States alone, there are over 5,000 coworking spaces, contributing significantly to the economy by providing entrepreneurs, freelancers, and businesses with flexible workspaces.

These statistics underscore the integral role coworking spaces play in today's work environment and their growing economic impact.

The coworking industry is characterized by several key trends that reflect the evolving nature of work.

Hybrid work models are becoming the norm, with a blend of remote and in-office work that supports flexibility and work-life balance. This has led to an increased demand for coworking spaces that offer a professional environment close to home.

There is also a rise in niche coworking spaces catering to specific industries or communities, fostering networking and collaboration among like-minded professionals.

Technology integration is crucial, with high-speed internet and state-of-the-art office equipment becoming standard offerings in coworking spaces.

Additionally, there is a growing emphasis on creating spaces that promote well-being, with ergonomic furniture, natural lighting, and greenery.

Finally, the importance of community building through events, workshops, and social gatherings is a significant trend, as these activities add value to the coworking experience and help retain members.

Success Factors

Several factors contribute to the success of a coworking space.

Location is paramount, as spaces situated in accessible, vibrant neighborhoods are more attractive to potential members.

The design and functionality of the space are also critical, with a need for a variety of work areas, including private offices, open desks, meeting rooms, and lounge areas to cater to different work styles and preferences.

Community engagement is another key element, as fostering a sense of community can differentiate a coworking space and encourage member retention.

Offering flexible membership plans that cater to varying needs, from daily passes to long-term leases, can also be a decisive factor in attracting a diverse range of members.

Lastly, maintaining a high level of customer service and providing members with the resources and support they need to be productive are essential for the long-term success of a coworking space.

The Project

Project presentation.

Our coworking space project is designed to cater to the evolving needs of freelancers, entrepreneurs, and remote workers seeking a professional and collaborative work environment. Strategically located in an urban center with easy access to public transportation, our coworking space will offer a variety of workspaces, including private offices, open desks, meeting rooms, and lounge areas, all equipped with high-speed internet and modern office amenities.

The emphasis will be on creating a dynamic, inspiring, and community-driven atmosphere that fosters networking, productivity, and creativity among its members.

This coworking space aims to become a hub for innovation and collaboration, providing a flexible and cost-effective alternative to traditional office leasing, and supporting the growth and success of its diverse member base.

Value Proposition

The value proposition of our coworking space project is centered around offering a flexible, modern, and community-focused workspace solution. We provide a variety of membership options tailored to the unique needs of individuals and teams, ensuring that our members have access to the resources they need to thrive.

Our commitment to fostering a collaborative environment, coupled with our state-of-the-art facilities, offers a unique blend of productivity and networking opportunities, while also promoting a healthy work-life balance.

We are dedicated to building a diverse and vibrant community where members can connect, share ideas, and grow their businesses, and we aim to empower our members by hosting workshops, events, and mentorship programs.

Our coworking space aspires to be more than just a place to work; it aims to be a catalyst for professional development and a cornerstone of the entrepreneurial ecosystem in the area.

Project Owner

The project owner is an experienced entrepreneur with a passion for fostering business growth and community engagement.

With a background in business development and a keen understanding of the challenges faced by today's workforce, he is committed to creating a coworking space that stands out for its commitment to flexibility, innovation, and community.

Driven by a vision of creating a supportive environment for entrepreneurs and remote workers, he is determined to offer a space that not only meets the practical demands of modern professionals but also nurtures the spirit of collaboration and continuous learning.

His dedication to excellence and his entrepreneurial spirit make him the driving force behind this project, aiming to revolutionize the way people work and connect in a shared space.

The Market Study

Market segments.

The market segments for this coworking space are diverse and cater to various professional needs.

Firstly, there are freelancers and remote workers who seek a structured environment that fosters productivity away from home distractions.

Next, we have startups and small businesses that require flexible office solutions without the commitment and overhead of traditional office leases.

Additionally, the coworking space serves larger corporations looking for satellite offices or temporary project spaces for their teams.

Finally, entrepreneurs and professionals who travel frequently may use the coworking space as a base for their transient work needs.

SWOT Analysis

A SWOT analysis of the coworking space project highlights several key factors.

Strengths include a prime location, a variety of workspace options, state-of-the-art facilities, and a strong community network.

Weaknesses might involve the challenge of differentiating from other coworking spaces and the ongoing costs associated with maintaining cutting-edge amenities.

Opportunities can be found in the growing trend of remote work, the potential for hosting events and workshops, and the ability to offer additional services such as business consulting or networking opportunities.

Threats could encompass economic downturns affecting small businesses and freelancers, as well as the emergence of new competitors in the coworking industry.

Competitor Analysis

Competitor analysis in the coworking industry indicates a competitive landscape with a mix of local and international players.

Direct competitors include other coworking spaces, business incubators, and shared office providers.

These competitors strive to attract a diverse professional clientele by offering various amenities, community events, and membership perks.

Potential competitive advantages for our coworking space include a superior location, a strong emphasis on community building, flexible membership plans, and a robust support system for entrepreneurs and businesses.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a unique position in the market and ensuring member loyalty.

Competitive Advantages

Our coworking space stands out due to its strategic location, flexible and innovative workspace solutions, and a vibrant professional community.

We offer a range of options from hot desks to private offices, catering to the varying needs of our members, all within a modern and inspiring environment.

Moreover, our commitment to fostering a collaborative community through networking events, workshops, and social gatherings creates a unique ecosystem that encourages growth and success for our members.

We pride ourselves on our adaptability to the evolving needs of the workforce and our dedication to providing top-tier services and amenities.

You can also read our articles about: - how to start a coworking space: a complete guide - the customer segments of a coworking space - the competition study for a coworking space

The Strategy

Development plan.

Our three-year development plan for the coworking space is designed to foster a community of innovation and collaboration.

In the first year, we will concentrate on building a strong member base by providing a versatile and inspiring work environment, coupled with networking events and professional development workshops.

The second year will focus on expanding our services, including private offices, dedicated desks, and virtual office packages, as well as enhancing our technological infrastructure to cater to the evolving needs of our members.

In the third year, we aim to establish additional locations in key business districts to create a network of coworking spaces, facilitating greater accessibility and convenience for our members.

Throughout this period, we will remain committed to creating a dynamic and supportive ecosystem for entrepreneurs, freelancers, and businesses, ensuring our coworking space is synonymous with productivity and professional growth.

Business Model Canvas

The Business Model Canvas for our coworking space targets freelancers, startups, and small to medium-sized enterprises seeking flexible and collaborative workspaces.

Our value proposition revolves around providing a professional work environment with high-speed internet, meeting rooms, and networking opportunities, all within a community-driven atmosphere.

We offer memberships through various plans, including hot desks, dedicated desks, and private offices, utilizing our key resources such as our well-designed spaces and community management team.

Key activities include space management, event organization, and community engagement.

Our revenue streams are generated from membership fees, event space rentals, and additional services such as printing and mail handling, while our costs are associated with leasing, space maintenance, and staff salaries.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on building a strong brand presence within the local business community.

We aim to attract members by showcasing the benefits of coworking spaces, such as flexibility, cost-efficiency, and the opportunity for collaboration. Our approach includes targeted digital marketing campaigns, hosting industry events, and offering trial memberships.

We will also establish partnerships with local businesses and entrepreneurial organizations to increase referrals and provide exclusive benefits to our members.

Additionally, we will leverage social media platforms and influencer partnerships to amplify our reach and engage with a wider audience, while emphasizing the unique features and community aspect of our coworking space.

Risk Policy

The risk policy for our coworking space is designed to mitigate risks associated with real estate, market fluctuations, and member retention.

We will adopt flexible lease agreements to adapt to changing market conditions and maintain a diversified member base to reduce dependency on any single industry or client.

Regular member feedback sessions and satisfaction surveys will help us to continuously improve our services and address any concerns promptly. Additionally, we will maintain a conservative financial strategy to manage operational costs effectively.

We will also carry comprehensive insurance to cover liabilities related to property and general business operations. Our priority is to provide a secure and reliable workspace while ensuring the satisfaction and safety of our members.

Why Our Project is Viable

We envision creating a network of coworking spaces that cater to the dynamic needs of modern professionals and businesses.

With our focus on flexibility, community, and professional growth, we are confident in our ability to thrive in the coworking industry.

We are excited about the opportunity to empower individuals and businesses by providing them with the resources and environment they need to succeed.

We are adaptable and ready to evolve with the market to achieve our objectives, and we look forward to the promising future of our coworking space initiative.

You can also read our articles about: - the Business Model Canvas of a coworking space - the marketing strategy for a coworking space

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a coworking space and our financial plan for a coworking space .

Initial expenses for our coworking space include leasing a suitable location, outfitting the space with modern office furniture, high-speed internet, and communication technology, creating comfortable and versatile work areas, investing in security systems, and costs related to brand creation and launching targeted marketing campaigns to attract freelancers, remote workers, and startups.

Our revenue assumptions are based on a thorough analysis of the local demand for flexible workspaces, considering the increasing trend of remote work and the entrepreneurial boom that requires such facilities.

We anticipate progressively increasing membership subscriptions, starting modestly and growing as the awareness and reputation of our coworking space develops.

The projected income statement indicates expected revenues from membership fees, event space rentals, and additional services offered, minus the operating costs (utilities, internet, maintenance), and operating expenses (rent, marketing, salaries, etc.).

This results in a forecasted net profit crucial for evaluating the profitability of our business over time.

The projected balance sheet reflects assets specific to our business, such as office equipment, technology investments, and liabilities including debts and anticipated expenses.

It shows the overall financial health of our coworking space at the end of each period.

Our projected cash flow budget details incoming and outgoing cash flows, allowing us to anticipate our cash needs at any given time. This will help us effectively manage our finances and avoid cash flow problems.

The projected financing plan lists the specific financing sources we plan to use to cover our startup expenses.

The working capital requirement for our coworking space will be closely monitored to ensure we have the necessary liquidity to finance our daily operations, including lease payments, utilities, and salary payments.

The break-even point specific to our project is the level of occupancy or membership needed to cover all our costs, including startup expenses, and start making a profit.

It will indicate when our business will be profitable.

Performance indicators we will track include the occupancy rate of our coworking space, the average revenue per member, the liquidity ratio to assess our ability to cover financial obligations, and the return on investment to measure the effectiveness of our capital invested in the project.

These indicators will help us evaluate the financial health and overall success of our coworking space.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a coworking space .

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Coworking Space Business Plan Essentials

Starting a coworking space can be an incredibly rewarding endeavor, but it’s not without its challenges. Before you take the plunge, it’s essential to have a solid business plan in place. This step-by-step checklist will help you get started.

Click here to download a free business plan template.

1. Define Your Business Model

Think about what kind of coworking space you want to create and what services you’ll offer. Ask yourself:

What services are you offering? (e.g., hot desking, private offices, meeting rooms, event space)
Who’s your target market? (e.g., freelancers, startups, remote workers, small businesses)
What does your pricing model look like? (e.g., membership fees, hourly rates, monthly packages)

These are a few of the components that will make up the foundation of your coworking space business plan. As you learn more about the market and what works for your particular niche, you can revisit it and make updates as needed.

2. Do Your Research

Now that you’ve defined your business model, it’s time to do some research. This step is all about understanding the market for coworking spaces and getting a better sense of the competition. Since some spaces will have different demands in different markets, you need to make sure there is a market need for what you offer.

Additionally, you need to understand your target customers and what they’re looking for in a coworking space. Here are some specific research tasks you should consider.

Market Analysis

First, look at the bigger picture to help understand the overall trends in the coworking industry. Then you can overlay those trends on your local market to get a better sense of what’s happening in your area.

While local trends often follow national trends, there can be significant variation from one city to the next, especially if your city offers something unique that’s appealing to coworking space users.

Competitor Analysis

Once you understand the general trends in the coworking industry, it’s time to take a closer look at your local competition. This will help you know what’s already being offered in your area and where there might be gaps in the market that you can fill.

For example, maybe you’ve noticed that there are no coworking spaces specifically targeting freelancers, but there’s a large population of freelancers nearby. If that’s the case, you could consider catering your space toward that segment of the market.

Customer Analysis

In addition to understanding your competition, it’s also essential to understand your target customers, including their needs, wants, and pain points. One of the best ways to do this is to reach out directly to your target market and ask them about their coworking experiences.

You can do this through surveys, interviews, or focus groups geared toward:

Needs : These are the basic requirements your target market has for a coworking space. For example, they might need a place to work outside of their home with reliable Wi-Fi and a comfortable chair.
Wants : These are the things that would make your target market’s coworking experience even better. For example, they might wish for a space close to public transportation with a kitchen where they can make their own food.
Pain points : These are the things that make your target market’s current coworking experience less than ideal. For example, they might be unhappy with the noise level or the lack of privacy.

By understanding your target market’s needs, wants, and pain points, you’ll be able to create a coworking space that’s tailored to them and meets their specific needs.

3. Assemble Your Team

No business can succeed without a great team in place, and your coworking space is no exception. As you start to put together your team, it’s important to keep your target market in mind. For example, if you’re targeting freelancers, you might want to hire a freelance accountant to help with the financial side of things.

You should also consider the skills and experience of your team members. As another example, if you’re planning to offer coworking memberships to small businesses, you might want to hire someone with experience in business development or sales.

These are all critical questions to answer as you assemble your team. By taking the time to find the right people and put together a strong team, you’ll be setting yourself up for success.

4. Create a Budget

Now that you understand the market and what your target customers are looking for, you can start putting together a budget . This will help you know the estimated costs of starting and running your coworking space. Some of the necessary expenses you should consider include:

Rent or mortgage

5. Membership Fees

Once you’ve calculated all of your costs, you can decide how much you’ll charge for your space. You’ll need to ensure your prices are high enough to cover your expenses and leave you with a profit, but not so high that people are deterred from joining.

There are different ways you can approach this. You might want to offer different membership levels, such as a basic membership that gives access to the space during business hours or a premium membership that includes access to the area 24/7.

You may also want to consider discounts for longer-term memberships or people who sign up for multiple memberships. For example, you could offer a 10% discount for six-month memberships and a 20% discount for 12-month or more memberships.

Keep in mind that as you add more tiers, you will have more billing and invoices to keep track of. Therefore, you will need a management software that can handle billing and payments seamlessly. No matter how complex your pricing model is, a software like CoWello automates payment collection for you.

6. Marketing

You’ll need to market your coworking space to attract customers and grow your business. The cost will vary depending on the type of marketing and how much you spend. For example, if you plan to do a significant amount of online marketing, you might want to invest in a website and pay for online advertising.

Your marketing efforts will also vary depending on who your target audience is. Start by identifying your ideal customer and then craft your marketing message accordingly. For example, maybe you’ve realized there is a market for coworking spaces that offers services like childcare or pet-sitting. In that case, you want to make sure your marketing and messaging reflect that.

7. Use Technology to Make Your Life Easier

There are a lot of different software programs and apps that can help you run your coworking space more efficiently. For example, you might use an app to manage membership fees and bookings or help with marketing and promotion.

You can also use technology to make it easier for people to find and book your space. For example, you might use coworking space management software like Cowello to help manage bookings and payments.

You might also want to invest in some security cameras and access control systems to help you keep an eye on your space and make sure only members have access.

Starting a coworking space can be a great way to bring people together and create a community. But it’s important to remember that it’s also a business, and you need to treat it as such.

Do your research, create a solid business plan, and price your membership fees correctly. If you do all of these things, you’ll be well on your way to running a successful coworking space.

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Coworking Space Business Plan Template

Establish your Coworking Space venture confidently with our detailed business plan template. Designed specifically for the coworking industry, this template provides specialized market analysis and financial projections to ensure your success in offering collaborative workspaces for professionals and entrepreneurs.

Download the template today!

Features of our coworking space business plan template:.

Market Analysis: Understand your target market's needs and preferences.

Business Model: Define unique services and identify target clientele.

Financial Projections : Predict revenue, expenses, and profitability.

Marketing Strategy: Develop effective plans to promote quality services.

Benefits of Using Our Template:

Time and Effort Saving: Utilize our pre-designed template to streamline planning.

Clarity and Guidance: Stay on track with essential aspects for optimal success.

Increased Success Opportunities: Improve chances of success with a comprehensive plan.

Coworking Space Business Plan Frequently Asked Questions

Q: why do i need a business plan for my coworking space.

A: A business plan for your coworking space is crucial for guiding your success in the industry. It helps analyze the market, set objectives, and devise strategic approaches. Additionally, a well-structured plan can attract potential clients, investors, or partners interested in supporting your venture.

Q: What are the key components of a coworking space business plan?

A: A comprehensive business plan for a coworking space should include vital elements such as market analysis, your space's business model, financial projections, marketing strategies, and operational plans tailored to coworking needs. These components are essential for understanding the market, managing finances, and outlining how you will provide quality coworking services.

Q: How can a coworking space business plan help in securing funding or partnerships?

A: A well-prepared business plan demonstrates to potential investors, lenders, or partners your understanding of the coworking industry, a strong business model, and a clear strategy for delivering quality coworking services while achieving financial sustainability. Financial projections play a vital role in showcasing the potential for a return on investment. Presenting a comprehensive business plan can significantly enhance your chances of obtaining the necessary capital to establish or expand your coworking space, highlighting your commitment to providing exceptional coworking services.

We Know a Good Business Plan When we See One

Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

Grace has built hundreds of custom financial models for businesses as well as our projection templates which are used by thousands of businesses every year.

Kyle served as an SBA loan officer for 7 years working directly with startups and business owners to review their business plans, projections, and prepare their loan package.

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How to write a business plan for a coworking space?

Creating a business plan for a coworking space is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating a coworking space business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for a coworking space?

What information is needed to create a business plan for a coworking space?
What goes in the financial forecast for a coworking space?
What goes in the written part of a coworking space business plan?
What tool can I use to write my coworking space business plan?

Having a clear understanding of why you want to write a business plan for your coworking space will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a coworking space business plan.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your coworking space. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your coworking space to be in the next three to five years.

Once you have a clear destination for your coworking space, you'll focus on three key areas:

Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To get visibility on future cash flows

If your small coworking space runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your coworking space's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your coworking space business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your coworking space's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your coworking space.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your coworking space and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your coworking space's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your coworking space, let's explore what information is required to create a compelling plan.

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Information needed to create a business plan for a coworking space

Drafting a coworking space business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a coworking space

Before you begin writing your business plan for a coworking space, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your coworking space.

You may discover that the demand for coworking space increases during certain times of year. Additionally, your market research could reveal that there may be a trend of people seeking out coworking spaces that offer additional amenities, such as a coffee shop or a yoga studio.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your coworking space.

Developing the sales and marketing plan for a coworking space

As you embark on creating your coworking space business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a coworking space

As you embark on starting or expanding your coworking space, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

A coworking space might incur costs such as staffing costs for receptionists, housekeeping staff, and administrative staff, as well as costs for furniture and equipment such as desks, chairs, tables, computers, printers, and other office supplies. Additionally, the coworking space may incur costs for security systems, internet connections, and phone lines.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your coworking space's financial forecast?

The financial forecast of your coworking space's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a coworking space are:

The profit and loss (P&L) statement ,
The projected balance sheet ,
The cash flow forecast ,
And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a coworking space shows how much revenue and profit your business is expected to make in the future.

example of projected profit and loss statement in a coworking space business plan

A healthy coworking space's P&L statement should show:

Sales growing at (minimum) or above (better) inflation
Stable (minimum) or expanding (better) profit margins
A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established coworking space.

The forecasted balance sheet of your coworking space

The projected balance sheet of your coworking space will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

projected balance sheet in a coworking space business plan example

Analysing your coworking space projected balance sheet provides an understanding of your coworking space's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your coworking space's liquidity and solvency:

A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your coworking space has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your coworking space business plan.

example of projected cash flow forecast in a coworking space business plan

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your coworking space business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your coworking space as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

coworking space business plan: sources & uses example

Having this table helps show what costs are involved in setting up your coworking space, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your coworking space business plan, let's shift our focus to the written part of the plan.

The written part of a coworking space business plan

The written part of the business plan is where you will explain what your business does and how it operates, what your target market is, whom you compete against, and what strategy you will put in place to seize the commercial opportunity you've identified.

Having this context is key for the reader to form a view on whether or not they believe that your plan is achievable and the numbers in your forecast realistic.

The written part of a coworking space business plan is composed of 7 main sections:

The executive summary
The presentation of the company
The products and services
The market analysis
The strategy
The operations
The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your coworking space's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your coworking space, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

In your coworking space business plan, the second section should focus on the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide an overview of the business's legal structure, details about the owners, and their respective investments and ownership shares. This clarity is crucial, especially if you're seeking financing, as it helps the reader understand which legal entity will receive the funds and who controls the business.

Moving on to the location part, you'll offer an overview of the company's premises and their surroundings. Explain why this particular location is of interest, highlighting factors like catchment area, accessibility, and nearby amenities.

When describing the location of your coworking space, you could emphasize the potential for growth in the area. You might talk about the local infrastructure, such as access to public transportation, businesses, and services that could make it a desirable location for people looking for an office space. Additionally, you could focus on the potential for increased visibility and recognition that the coworking space could bring to the area. By highlighting the potential of the area as a growing start-up hub, you could show that the investment could be a wise one.

Finally, you should introduce your management team. Describe each member's role, background, and experience.

Don't forget to emphasize any past successes achieved by the management team and how long they've been working together. Demonstrating their track record and teamwork will help potential lenders or investors gain confidence in their leadership and ability to execute the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of the offerings that your company provides to its customers.

For example, your coworking space might offer printing services, meeting rooms, and high-speed internet access to its customers. Printing services can help customers quickly produce documents or marketing materials, while meeting rooms provide a separate space for private conversations or workshops. High-speed internet access ensures that customers can work without interruption, and can also allow customers to take part in virtual meetings or conferences.

When drafting this section, you should be precise about the categories of products or services you sell, the types of customers you are targeting and how customers can buy them.

4. The market analysis

When you present your market analysis in your coworking space business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your coworking space, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your coworking space aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include entrepreneurs who want to network and collaborate with like-minded individuals. They would be looking for an affordable and accessible space to work from, as well as a community of professionals that can help them grow their business. They would also likely be interested in taking advantage of any additional services or amenities that the coworking space has to offer.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your coworking space.

5. The strategy section

When crafting the strategy section of your business plan for your coworking space, it's important to cover several key aspects, including your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, clearly explain what sets your company apart from competitors. This is particularly critical if you're a startup, as you'll be trying to establish your presence in the marketplace among entrenched players.

The pricing strategy subsection should demonstrate how you aim to maintain profitability while offering competitive prices to your customers.

For the sales & marketing plan, outline how you plan to reach and acquire new customers, as well as retain existing ones through loyalty programs or special offers.

In the milestones subsection, detail what your company has achieved thus far and outline your primary objectives for the coming years by including specific dates for expected progress. This ensures everyone involved has clear expectations.

Lastly, in the risks and mitigants subsection, list the main risks that could potentially impact the execution of your plan. Explain the measures you've taken to minimize these risks. This is vital for investors or lenders to feel confident in supporting your venture - try to proactively address any objection they might have.

Your coworking space could face certain risks. For example, you might face a risk of damage to the space due to a natural disaster. Flooding, storms, and other weather-related events could cause physical damage to the building and furnishings that would need to be repaired. Additionally, you could face a risk of cyber security breaches. Hackers may try to access sensitive information stored on computers or networks, and if they are successful, it could cause significant damage to the reputation of the coworking space.

6. The operations section

The operations of your coworking space must be presented in detail in your business plan.

Begin by addressing your staff, specifying the main roles and your recruitment plan to support the anticipated growth. Outline the qualifications and experience needed for each role and discuss your recruitment strategies, which may involve using job boards, referrals, or headhunters.

Next, clearly state your coworking space's operating hours, allowing the reader to gauge the adequacy of your staffing levels. Additionally, mention any considerations for varying opening times during peak seasons and your approach to handling customer queries outside regular operating hours.

The key assets and intellectual property (IP) required to run your business should also be highlighted. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, ensure they are well-documented in this section.

You may have access to physical assets such as conference rooms, shared workspaces, and other amenities. Additionally, you might have access to intellectual property such as a member database, shared resources, or access to a network of entrepreneurs. Both the physical and intellectual assets of the coworking space could be invaluable to those who use it.

Finally, provide a comprehensive list of suppliers you intend to collaborate with, along with a breakdown of their services and main commercial terms, such as price, payment terms, break clauses and contract duration. Investors often seek insight into the reasons behind your supplier choices, which may include a preference for higher-quality products or established relationships from past ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a coworking space business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my coworking space's business plan?

In this section, we will be reviewing the two main options for writing a coworking space business plan efficiently:

Using specialized software,
Outsourcing the drafting to the business plan writer.

Using an online business plan software for your coworking space's business plan

Using online business planning software is the most efficient and modern way to create a coworking space business plan.

There are several advantages to using specialized software:

You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
You are guided through the writing process by detailed instructions and examples for each part of the plan
You can access a library of dozens of complete business plan samples and templates for inspiration
You get a professional business plan, formatted and ready to be sent to your bank or investors
You can easily track your actual financial performance against your financial forecast
You can create scenarios to stress test your forecast's main assumptions
You can easily update your forecast as time goes by to maintain visibility on future cash flows
You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your coworking space's business plan

Outsourcing your coworking space business plan to a business plan writer can also be a viable option.

These writers possess valuable experience in crafting business plans and creating accurate financial forecasts. Additionally, enlisting their services can save you precious time, enabling you to concentrate on the day-to-day operations of your business.

It's important to be mindful, though, that hiring business plan writers comes with a cost. You'll be paying not just for their time but also for the software they use, and their profit margin.

Based on experience, a complete business plan usually requires a budget of at least £1.5k ($2.0k) excluding tax, and more if revisions are needed after initial meetings with lenders or investors - changes often arise following these discussions.

When seeking investment, be cautious about spending too much on consulting fees. Investors prefer their funds to contribute directly to business growth. Thus, the amount you spend on business plan writing services and other consulting services should be negligible compared to the amount you raise.

Another aspect to consider is that while you'll receive the output of the business plan, you usually won't own the actual document. It will be saved in the consultant's business plan software, which will make updating the plan challenging without retaining the consultant on a retainer.

Given these factors, it's essential to carefully weigh the pros and cons of outsourcing your coworking space business plan to a business plan writer and decide what best suits your business's unique needs.

Why not create your coworking space's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a coworking space business plan is not advisable. Allow me to explain the reasons.

Firstly, creating an accurate and error-free financial forecast on Excel or any spreadsheet demands technical expertise in accounting principles and financial modelling. Without a degree in finance and accounting and significant financial modelling experience, it's unlikely that the reader will fully trust your numbers.

Secondly, relying on spreadsheets is inefficient. While it may have been the go-to option in the past, technology has evolved, and software now performs such tasks much faster and more accurately.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software offers ease in comparing actuals versus forecasts and maintaining up-to-date forecasts for clear visibility on future cash flows, as we discussed earlier in this guide. Such tasks are cumbersome when using spreadsheets.

Now, let's address the written part of your coworking space business plan. While it may be less prone to errors, using software can significantly boost productivity. Word processors lack instructions and examples for each section of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they lack automated formatting capabilities.

In summary, while some entrepreneurs may consider Word or Excel for their business plan, it's far from the best or most efficient solution when compared to specialized software.

Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a coworking space. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

How to write a 5 years business plan
How to write the risks and mitigants section of your business plan?
Is it worth using a business plan writer?
How to write the structure and ownership section of your business plan?
Business plan myths

Know someone who owns or wants to start a coworking space? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to Create a Business Plan for Your Coworking Space

In this article you will find:

This article is part of the school of coworking course through Archie. Make sure to check out the other articles to learn more about how to start a coworking space business.

1. What is a Business Plan?

Chances are, you have probably heard of a business plan before but in case you’re unfamiliar with what a business plan is, it is a written document that helps a business define who they are and how it will be profitable.

This management tool is widely recognized as one of the first and most crucial steps in starting a business, especially when seeking investors and financing for your project.

These documents can quickly become quite hefty due to the sheer amount of information included in them. For the same reason, it can also be rather difficult and even confusing to draft up one of your own from scratch.

This article will review and explain the key points to include in your coworking space business plan as well as provide templates to help you get started.

Key Components of the Coworking Business Model

Membership Tiers : Most coworking spaces offer different membership levels, such as hot desks (shared spaces), dedicated desks, and private offices. Pricing varies based on the amenities and exclusivity of these options.
Event Space Rentals : Many coworking spaces have conference rooms and event spaces that can be rented out for workshops, meetings, or events.

Ancillary Services : Additional revenue streams might include printing services, mail handling, storage solutions, and even in-house cafes or snack bars

2. Why do you need a Business Plan?

Whether you are planning on sharing your business plan with potential investors or if you are writing it for internal purposes, this document is one of the foundational tools for kickstarting your business idea.

Above all, you can expect to be asked to hand in your business plan anytime you are looking to raise funds for your project. If you don’t have one, raising capital will be nearly impossible as your investors won’t be able to assess the viability of your project and are unlikely to invest in a business without a promise of return on investment.

A well-written business plan will help you clearly identify your strategy, potential roadblocks and required resources to name a few. Remember that each segment of your coworking space business plan is interdependent on the next and will serve as building blocks for one another.

3. What Goes in a Business Plan?

While there is no official set structure or length for business plans, there are some elements that should always be included. Your plan should provide as much detailed information about your business but you should be careful to keep it concise to avoid confusing or even boring your reader. Your business plan should demonstrate your expertise and dedication to the project.

Below is an example of a coworking space business plan table of contents:

Business Plan Table of Contents (Sample)

Executive Summary
Company Description
Market Analysis Team and Management
Products and Services
Marketing Strategy
Operations Strategy
Financial Plan

It is important to take note that the information below serves as a guideline for your coworking space business plan and that there is no set length for any given section. Your business plan should reflect your company’s uniqueness and lucrative potential.

4. Your Coworking Space Business Model

The following section of the article will review each point found in the sample table of contents above in detail so let’s jump right into it!

4.1 Executive Summary

This is a high-level overview of your plan. The purpose of including this summary at the beginning of your business plan is to highlight the keys points found in it for your potential investors. This summary should be persuading the reviewers to continue reading further.

This summary will be the first section of your business plan and shouldn’t go much longer than one page. Additionally, it should be the last section you write since you won’t know what the key points to summarize are before you have written the bulk of your business plan.

Your executive summary should include:

Company overview . What is the company’s mission, goals and vision?
The team . Who is involved in the project, and what are their roles?
Product and services . What is the company selling and who are you selling to?
Marketing strategy . A brief overview of your strategy for reaching your target audience.
Financial plan . What is the revenue or revenue projection, how much are investing or looking to fund?

4.2 Company Description

This next section of your coworking business plan is the basis for your entire project. Your company description should clearly inform the reviewers of who you are and what you plan to do.

This portion of your business plan should provide clear, persuasive answers on what sets you apart from the competition. Identify the uniqueness of your product and services; is your business model solving issues in its industry? What are the strengths of your business? What advantages does it hold?

The goal of this portion is to convince your potential investors that your business model is a good investment and should include the following points:

Business structure : this refers to the type of legal entity your coworking space will fall under. There are different types of structures such as sole proprietorship or partnership, each with their respective benefits. It is extremely important that you are careful with your choice since different structures are subject to different laws on personal liability, taxation, funding, etc.
Your industry : you will need to identify which industry your business will be a part of. For example, your coworking business is an industry of its own but if you were drafting up a business plan for a new women’s boutique then the industry would be retail. Mission statement: is a concise explanation of the reason your company exists. In other words, in a sentence, you should be able to provide the “why” behind what your company does.

WeWork’s Mission Statement : “Empowering tomorrow’s world at work.”

Vision : here you should paint a picture of the impact your company is foreseen to have on the world once it is fully realized. Ultimately, your vision should clarify what your company will bring to the industry.

WeWork’s Vision : “WeWork was founded in 2010 with the vision to create environments where people and companies come together and do their best work…”

Goals : naturally, you also want to provide an overview of what you hope to achieve. You will want to include both short-term and long-term goals. Your short-term goals should be realizable within a year’s time and your long-term goals projections should be attainable within 1 to 5 years.

4.3 Market Analysis

Your business plan will require market research and analysis as well as a competitive analysis.

The goal of this section is to provide an overview of your industry and target market and define your potential market.

You will want to collect relevant data on your industry trends and trajectory and your target audience. Your analysis should also reveal your market size and total addressable market .

You will need to establish a perimeter for your market and research the competition within this perimeter. For example, you could set a 10 miles radius from your location as your perimeter and conduct your market and competitor analysis within this radius.

A good analysis should provide answers to questions such as:

How will your company impact those habits?
Why is the selected target market the right choice?
How is your company helping them meet their needs?
What are the projected future changes in your market?
How will you meet the projected changes?

For the competitive analysis portion, you will want to look at what competitors are doing and why it is working or not. Consider how your competition is approaching the market and identify their strengths and weaknesses to help you visualize how you can do it better. After conducting a competitive analysis, your company’s unique offering should be well-defined.

Below are some examples of criteria for a coworking space competitor analysis:

Design of their space
Services offered
Price point

During this time, you will likely want to perform a S.W.O.T. analysis to help you clearly identify the strengths, weaknesses, opportunities, and threats of your company.

That being said, while a S.W.O.T. analysis is an excellent exercise to conduct you should avoid including it “as is” in your business plan. Instead, try to summarize the main findings of your analysis and incorporate them in your market analysis section.

4.4 Team and Management

This part of your coworking space business plan should include details on who is running the company.

With an organizational chart, present the internal structure of your company with the respective roles and responsibilities clearly listed.

This section should effectively communicate how each key management role is contributing to your company’s success.

You will also have to reiterate the legal structure of your company which you established with your business structure. Is your company a C or an S corporation? Is it a form of a limited partnership, or are you a sole proprietor or limited liability company (LLC)?

4.5 Product and Services

This section is meant to provide a clear outline of the key details of your product or service offerings. You will want to describe each selling point, whether it is a specific product or a general service provided at your company and demonstrate how it benefits the consumer.

Consider the life cycle of your product or services and future product and services your company will offer and describe how you plan on implementing them.

4.6 Marketing Plan

The overarching goal of your marketing plan is to detail your strategy for attracting and retaining customers. A marketing strategy is ever-evolving and unique to each business. This section of your business plan should reflect this and should include both your current and future approach for marketing your company.

Things to consider for this section:

How is your strategy fitting for the needs of your target market?
Will you be using a particular channel more than another to promote your business and why?
How much does your product or services cost?
What is the reasoning behind the price?
How will you put your offerings in front of the desired audience?
Where will you be selling your product or services?
What is the cost of acquisition and lifetime value of a client?

Your value proposition is another key element of this section. This summarized statement of why the consumer should buy your product or services refers to the promised value a company vouches to deliver if a consumer chooses to buy what they are selling.

This statement should provide some insights on the company’s intent, what it stands for, how it operates and why it deserves the consumer’s business.

Another goal here is to put down on paper how sales will take place in practice. You will use what you’ve learned about marketing and sales again in later sections so it’s important that you thoroughly describe your strategies and include as many tactical details as possible without overcrowding the overall marketing plan.

4.7 Operations Strategy

Operations and logistics refer to the workflow strategies you plan on implementing at your company in order to make your business come to life. This section should assess your company’s needs in regards to the premises and capital goods in order to provide an in-detail plan of your operations including structures related to suppliers and production, the facilities and required equipment, etc.

4.8 Financial Plan

The financial health of your company should be your top priority. Naturally, without financial health, your business will not succeed. Your financial plan should present how you expect your business to thrive financially.

This section should include financial projections for the upcoming years presented in the form of a financial model.

5. Coworking Space Business Plan Templates

If you’re looking to dive into the specifics, there are several resources that can help:

Coworking Space Business Model Canvas : A visual tool that provides an overview of your business strategy, value proposition, and customer segments.
Coworking Space Business Model PDF : A complete guide into the intricacies of running a coworking space.

Excel Templates : F or those who prefer a hands-on approach, “coworking space business model template excel” resources can help you map out your financial projections and business strategy.

It is also a good idea to use a business model canvas to map out all of your ideas before you start. This will give you an overview of everything you need to include in your business plan.

6. Conclusion

Your coworking space business plan should remain clear and succinct. Keep in mind your audience when writing out your plan.

If you are looking for funding, you will want to pay extra attention to the financial and marketing aspects of your business plan and include a clear exit strategy with maximum profits for your potential investors. If you are writing a business plan for internal purposes you may want to add a more in-depth description of the marketing strategy and operations.

You’re now readily equipped to draft a comprehensive and effective business plan for your coworking space

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Coworking business plan, why a business plan.

A business plan is an essential document for any new business. You need a guiding document that can focus your team, your effort, and your financials.

Regardless of whether you want to focus on freelancers or corporates, look for investors or self-fund, you need a document that will focus your efforts and help you stay on-track for your goal. A business plan is your road map to a successful coworking or flexible workspace. An important note to keep in mind is “successful” is not the same as “profitable.”

The business plan can be as formal or informal as you like (depending on who you’ll be showing it to), but it should include some key pieces of information. What pieces of information depend on a number of factors, but there’s no better place to start than by looking at business plans from established coworking spaces. Some that we can recommend are :

New Work Cities
GCUC 2014 Financial Plan Example
Social Business City Wiesbaden

Typical Structure

A business plan does not have a required structure or length, so don’t fixate on getting the right word count. Instead, fixate on getting the boiled down, essential information with all the supporting details, outlines, and vision to make it sing. Before you start writing a 200 page business plan, we’d recommend that you check with the recipient to see if that’s what they’re expecting!

Some common elements to include in a business plan are:

Business Description

What is a coworking space? What problems are you trying to solve? What is special about your coworking space? Where will the money come from—what amount of your income will come from memberships, events, or recurring services? Don’t expect the reader to bring in outside information, sell them on why your idea stands out.

Industry Background

How is coworking growing in your country and area? Do you have any growth data? Getting in touch with other coworking space managers in your region is a good idea. Alternatively, you can always check the Google and LinkedIn coworking groups and check for old threads or better yet, ask the question yourself! There is an annual coworking survey done by Deskmag which is an excellent place to find information about growth.

Environment

Where will the space be? What makes this location great? What else is in the area? What is the demographic of people in this area? The more specific you can get, the better, but leave yourself room in case things change.

Competitor Analysis

Are there other coworking spaces in the area? Are there other open work cafes or business centres close by? What makes your space a better option and what is your competitive advantage? Be honest—you don’t want to downplay your competitors, you want to demonstrate your deep knowledge of their operations.

Market Analysis

Who is your target customer? How many of these customers are there in your area and how will you attract them? Where are your future customers currently working? How can you help them achieve their goals?

Marketing Plan

How will you reach your potential customers?

Think through a few steps:

What is your main message?
Who are you trying to reach and what do you have to offer them?
What channels are you going to use?
How do you convert someone who’s interested in your space into a recurring member?

Operations Plan

How will you manage the space? This is the place to dive into the functions of your space. How much staff will you need? What are your opening hours going to be? How will you manage access? How many desks are allocated to flex members? It’s important to show that you have thought of all the little details and have a thorough understanding of what it will take to operate your space.

Financial Plan

How much money do you already have to get started? How much money do you need to get started and how will you spend it? Where and how will you find the rest of the capital needed to start your coworking space? How will you return it? When do you expect to start being profitable? How much money do you think you will make each month? What can go wrong? What is your exit strategy?

Some of this will be guesswork, but you should be as realistic and data/numbers focused as you can be.

This section is especially important if you are looking for funding.

Check out our full collection of resources for starting up a coworking business. You can also read our blog and follow us on Twitter , Facebook or Instagram for more tips and news around coworking space management. You have additional questions or feedback? Suggest new topics at [email protected] .

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How to Create a Coworking Space Business Plan

Blog > how to create a coworking space business plan, table of content, introduction:, i. understanding the rise and advantages of coworking spaces, ii. conducting market research and analysis, iii. defining your mission, vision, and value proposition, iv. developing your business model and revenue streams, v. selecting the perfect location and facilities, vi. crafting an effective marketing and sales strategy, vii. streamlining operations and management, viii. financial projections and funding, ix. navigating legal and regulatory requirements, x. mitigating risks and fostering sustainability, xi. building a vibrant coworking community, conclusion:, our other categories.

Business Plan 101
Company Valuation
Pitch Deck Essentials
Raising Capital
Startup Guide

Reading Time : 20 Min

Uncategorized.

Are you considering venturing into the thriving world of coworking spaces? A well-crafted business plan is the foundation for success. Welcome to Stellar Business Plans , your trusted startup consultant service provider. In this comprehensive guide, we’ll walk you through the process of creating an effective business plan for your coworking space venture. Let’s explore the essential steps and strategies to ensure your coworking space stands out in the competitive market.

Coworking spaces have experienced exponential growth, with a 43% increase in the number of spaces worldwide in the last two years alone. As the modern workforce seeks flexible work arrangements, coworking spaces offer numerous advantages, such as:

Increased Productivity: Studies show that 68% of people experience improved focus in coworking environments. The collaborative atmosphere and the absence of traditional office distractions contribute to enhanced productivity levels.

Enhanced Networking Opportunities: 82% of coworkers report expanding their professional network since joining a coworking space. The diverse community of professionals allows for organic networking, collaborations, and potential business partnerships.

Cost-effectiveness: Coworking spaces can save businesses up to 25% on operational costs compared to traditional office spaces. Shared resources and flexible membership plans provide cost-efficient solutions for businesses of all sizes.

Before diving into your business plan, understanding your target market and competitors is crucial. Conduct thorough market research to:

Identify Your Ideal Members: Determine your target demographic, such as freelancers, startups, remote workers, or specific industries. Consider their unique needs and preferences to tailor your offerings.

Analyze the Demand for Coworking Spaces in Your Chosen Area: Evaluate the local market demand for coworking spaces. Consider factors such as the concentration of businesses, freelancers, remote workers, and the overall economic climate.

Evaluate Competitors’ Offerings and Pricing: Conduct a comprehensive analysis of existing coworking spaces in your target location. Assess their strengths, weaknesses, pricing models, amenities, and marketing strategies.

To differentiate your coworking space and attract members, craft a compelling mission, vision, and value proposition:

Mission Statement: Our mission at Stellar Coworking is to provide an inspiring and collaborative environment that empowers our members to thrive in their professional endeavors. Our passion for fostering innovation and creativity drives our commitment to excellence.

Vision Statement: Our vision is to build a diverse community of innovators, fostering creativity and driving growth in every industry we serve. We aspire to be the go-to destination for professionals seeking a supportive and inspiring coworking ecosystem.

Value Proposition: Stellar Coworking offers a modern and fully-equipped workspace with tailored services to meet the unique needs of our members, enabling them to focus on what truly matters – their success. Our community-driven approach, state-of-the-art facilities, and vibrant events create a dynamic space for collaboration and personal growth.

Choose the right business model and explore additional revenue streams beyond memberships:

Business Model: Opt for a membership-based model with flexible plans to cater to different needs and budgets. Consider offering part-time or virtual memberships to accommodate various work styles.

Revenue Streams: In addition to membership fees, explore other revenue streams to enhance your coworking space’s financial sustainability. These may include:

Event Space Rentals: Offer your space as a venue for corporate events, workshops, seminars, and networking functions.

Meeting Room Bookings: Provide well-equipped meeting rooms for rent on an hourly or daily basis.

Value-Added Services: Consider providing add-on services such as printing and copying facilities, mail handling, virtual office solutions, and administrative support.

Collaborative Partnerships: Form strategic alliances with local businesses, professional associations, and educational institutions to expand your network and generate additional revenue through mutual referrals and collaborative events.

The location and facilities can significantly impact your coworking space’s success:

Location: Choose a convenient and accessible location that aligns with your target market’s needs. Consider proximity to public transportation, major business districts, dining options, and other amenities that appeal to your potential members.

Facilities: Offer essential amenities that enhance productivity, comfort, and convenience for your members. Consider providing:

High-Speed Internet: A reliable and high-speed internet connection is a fundamental requirement for modern professionals.

Comfortable Seating and Workstations: Ergonomic furniture and spacious workstations contribute to a productive and comfortable work environment.

Private Offices: For businesses or individuals requiring more privacy and dedicated workspace, private offices are a valuable offering.

Meeting Rooms: Equipped meeting rooms with audiovisual capabilities are essential for hosting professional meetings and client presentations.

Kitchenette and Refreshment Area: A well-stocked kitchenette with complimentary coffee, tea, and snacks creates a welcoming atmosphere.

Common Areas: Create communal spaces where members can relax, collaborate, and socialize.

Design and Layout: Thoughtful interior design and layout play a significant role in enhancing the overall coworking experience. Consider incorporating vibrant colors, natural lighting, and flexible spaces that encourage interaction and creativity.

To attract potential members and convert leads, create a robust marketing and sales plan:

Marketing Plan: Utilize digital marketing channels, including social media platforms, SEO-optimized content, and email marketing campaigns, to reach your target audience effectively. Share engaging content that showcases your coworking space’s unique features, events, and member success stories.

Branding and Visual Identity: Develop a distinctive brand identity that reflects the ethos of your coworking space. Consistent branding across all marketing collaterals, including website, brochures, and signage, helps build brand recognition.

Website Optimization: Design a user-friendly and visually appealing website that provides essential information about your coworking space, membership plans, facilities, and upcoming events. Incorporate a seamless booking system to enable potential members to schedule tours or sign up for memberships easily.

Content Marketing: Leverage content marketing to establish your authority in the coworking industry. Publish informative blog posts, e-books, and video content that address common challenges faced by professionals and highlight the benefits of coworking.

Social Media Engagement: Engage with your audience through social media platforms. Respond promptly to comments, share member testimonials, and promote upcoming events and promotions.

Email Marketing Campaigns: Build an email list and nurture leads through targeted email campaigns. Send personalized invitations to events, exclusive membership offers, and newsletters with valuable insights.

Referral Programs: Implement a referral program that incentivizes current members to refer new members. Offer rewards such as discounted membership fees or exclusive access to premium amenities for successful referrals.

Collaborative Events: Organize industry-specific workshops, networking events, and webinars that align with your target market’s interests. Collaborate with local businesses or industry experts to host events that add value to your coworking community.

Local Partnerships: Forge partnerships with nearby businesses, co-working spaces, or local organizations to cross-promote services and expand your reach within the community.

Testimonials and Case Studies: Showcase success stories and testimonials from satisfied members. These authentic experiences can help build trust and credibility among potential members.

Efficient operations and management ensure a seamless coworking experience for members:

Organizational Structure: Establish a clear organizational structure, defining roles such as community manager, operations manager, and marketing manager. Each role should be dedicated to fostering member engagement, managing day-to-day operations, and promoting the coworking space.

Staffing and Training: Hire qualified staff and provide comprehensive training to ensure excellent member support. Encourage staff to be proactive in addressing member needs and inquiries promptly.

Member Onboarding Process: Design a streamlined onboarding process to welcome new members and familiarize them with the coworking space’s facilities, policies, and community events.

Membership Management Software: Implement an efficient membership management software system to automate billing, track membership data, and provide members with a self-service portal.

Health and Safety Measures: Prioritize the health and safety of members by adhering to relevant health guidelines and implementing safety protocols. Display health and safety measures prominently to instill confidence among members.

Feedback and Satisfaction Surveys: Regularly collect feedback from members to gauge satisfaction levels and identify areas for improvement. Implement feedback-driven changes to enhance the overall coworking experience.

Prepare realistic financial projections and explore funding options for your coworking space:

Startup Costs: Calculate startup expenses, including real estate, furniture, marketing, staff salaries, and operational costs. Research local market rates to estimate initial investments accurately.

Financial Projections: Create detailed financial projections for the first three to five years of operation. Forecast revenues, expenses, and profits based on membership growth, pricing strategies, and market trends.

Budget Allocation: Allocate financial resources strategically across various areas, such as marketing, facility maintenance, staff training, and community events.

Funding Sources: Consider various funding options to secure the necessary capital for your coworking space:

Personal Savings: Invest personal savings to kickstart your coworking space venture.

Bank Loans: Apply for business loans from banks or financial institutions with favorable terms and interest rates.

Angel Investors: Seek investment from angel investors who align with your vision and can offer expertise and mentorship.

Venture Capital: Approach venture capital firms that specialize in supporting coworking and real estate ventures.

Crowdfunding: Launch a crowdfunding campaign to raise funds from a large pool of potential investors.

Ensure compliance with legal and regulatory obligations:

Legal Entity: Register your coworking space as a legal entity, such as an LLC or corporation, to protect your business and personal assets. Consult legal experts to determine the most suitable legal structure for your venture.

Permits and Licenses: Obtain necessary permits, business licenses, and safety certifications required to operate a coworking space. Comply with zoning regulations and building codes to avoid legal complications.

Insurance Coverage: Secure comprehensive insurance coverage to protect your coworking space from unforeseen events, liability claims, and property damages.

Membership Agreements: Draft clear and comprehensive membership agreements that outline terms, policies, and member responsibilities. Seek legal advice to ensure that the agreements are legally binding and enforceable.

Data Protection and Privacy: Prioritize data protection and privacy by implementing secure data storage systems and adhering to relevant data protection regulations.

Identify and manage potential risks while fostering sustainability:

Risk Assessment: Analyze potential risks, such as market fluctuations, competition, member retention challenges, and economic downturns. Develop contingency plans to address these risks effectively.

Business Continuity Plan: Create a business continuity plan that outlines steps to manage crises and ensure the uninterrupted operation of your coworking space during emergencies.

Sustainability Initiatives: Implement eco-friendly practices to appeal to environmentally conscious members. Consider incorporating energy-efficient lighting, recycling programs, and eco-friendly office supplies.

Green Certifications: Pursue green certifications such as LEED (Leadership in Energy and Environmental Design) to demonstrate your commitment to sustainability and attract environmentally conscious businesses.

Nurturing a supportive community can enhance member satisfaction and retention:

Networking Events: Host regular networking events, workshops, and industry-specific sessions to encourage collaboration and knowledge-sharing among members. Invite industry experts and thought leaders to facilitate engaging discussions.

Social Activities: Organize team-building activities, social gatherings, and themed events to strengthen connections within the community. Celebrate milestones and member achievements to foster a sense of belonging.

Coworking Memberships: Offer various coworking membership options, such as dedicated desks, hot desks, private offices, and virtual memberships, to cater to diverse work preferences and budgets.

Flexible Working Hours: Accommodate members with flexible working hours by offering 24/7 access to your coworking space or extended operating hours.

Member Involvement: Encourage member involvement in shaping the coworking community. Consider establishing a member advisory board to gather feedback and ideas for enhancing the coworking experience.

Online Community Platform: Create an online platform, such as a member portal or a private social network, where members can interact, share insights, and collaborate virtually.

Creating a successful coworking space business plan requires meticulous planning, in-depth research, and a deep understanding of your target market. With Stellar Business Plans as your consultant service provider, you can craft a compelling business strategy that aligns with your vision and attracts a thriving coworking community. Embrace the dynamic coworking industry, and let your Stellar Coworking Space shine as a beacon of productivity, collaboration, and success.

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Updated On : August 11, 2023

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How To Build a Financial Model For a Coworking Space

January 11, 2023

Every business needs a budget. Whether you want to understand what’s your breakeven , your valuation or create a financial model for your coworking business plan , you’ve come the right way.

In this article we’ll explain you how to create powerful and accurate financial projections for a coworking space business.

1. Forecast active members

The first thing you must do is to estimate the number of active members. They are a function of the members you acquire and retain over time. The number of members that leave is also known as churn:

Active members = new members – churn

We strongly recommend you create monthly forecasts. That way, you will be able to take account seasonality (customers tend to sign up to coworking offices more so post summer for instance).

Also, if you have different memberships instead, make an assumption on the breakdown between the different plans. For example, 80% of members would choose the “Basic” plan in average, and 20% the “Premium” plan.

Finally, you should assume a maximum number of active members as the coworking is constrained in capacity (you can’t have too many members or they might have to sit on the floor, which of course can’t happen).

Assuming a coworking space with 300 maximum members capacity, this is what you could obtain:

Coworking Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Forecast revenue

As discussed in our article here , coworking spaces have 4 main revenue streams :

Membership revenue

Renting conference and meeting rooms
Virtual offices
Events & workshops

The latter 3 can be grouped into 1 single “other revenue” stream in your coworking financial model. Indeed, it’s often low vs. membership revenue that represents ~80% of coworking spaces revenue in average as shown below.

Membership revenue is straightforward. Simply multiplying the number of active customers by the respective monthly fee, for each membership plan.

Other revenue

The 3 revenue streams that are conference and meeting rooms, virtual offices and events & workshops can be estimated as follows. For each:

Make an assumption of the percentage of active members who purchase such product/service in a given month. For example, 10% of “Basic” users in average subscribe to a monthly virtual office service
Assume a price per service. For example, the monthly virtual office service is $30 extra a month
Multiply (1) and (2) by the respective active members

Finally, you should obtain a forecast of your revenues like the chart below. Of course, your revenue streams might be different. For example, renting conference rooms might be a bigger part of your income. This is purely for illustrative purposes to give you an idea of how revenue projections might look like.

3. Forecast expenses

In addition to startup costs you pay when you open a new coworking , there are a number of expenses you need to budget for to run the business. They are:

Premises is often the most substantial cost of owning and operating a coworking space. Like a residential or a commercial property, your initial cost depends on the location and the size of the area. So iIf you plan to rent the premises, you will want to look at the average commercial rent price per square foot. For instance, based on the publicly available commercial real estate leasing data, the average rent for office space in New York is around $80 per square foot .

Another considerable expense when setting up the co-working spaces is salaries for your employees. Ideally, the total cost will depend on the number of full-time and the part-time staff you need. As an example, the average WeWork Community Manager earns an estimated $72,945 annually .

Utility bills

Similar to salaries, utility bills will recur each month. The bills include the cost of water, electricity, and internet. Logically, the larger the coworking space, the higher the cost.

Marketing and paid advertising

You need to ensure proper marketing to attract reliable customers. Therefore, make sure you set aside a marketing and advertising budget. The total cost will depend on the medium used and the target audience .

Typically, marketing and paid advertising will cost more in the first 6 months of operation. Indeed, as you’re opening up the business, you’ll need a significant budget to promote your coworking office before you can rely on organic growth (word-of-mouth).

Cleaning services

You have to keep the offices clean to attract and retain customers. The janitorial services will depend on the office space and the additional services like lawn maintenance and kitchen.

Bookkeeping fees

Like all other businesses, coworking space business has to ensure proper bookkeeping. This means using a bookkeeping software ( Quickbooks for example) as well as an accountant. Typically, you should expect to set aside $250 to $500 a month for bookkeeping.

Coworking spaces need to have a proper insurance in place before they do business.

This includes the standard General Liability Insurance which shall protect you from property damage but also any medical costs that may arise if someone gets hurt in your premises. The average cost for a General Liability insurance for a coworking space is around $500 a month .

4. Build your P&L And Cash Flow

Once we have forecasted revenues and expenses, we can easily build the profit-and-loss (P&L) from revenues down to net profit . This will help you to visualise key metrics from your financial statements as shown below:

The cash flow statement, in comparison, needs to include all cash items from the P&L and other cash movements such as capital investments (also referred as “CapEx”), fundraising, debt, etc.

A cash flow forecast is vital as it will help you understand how much funding you should get, either from investors or the bank (SBA loan for example) to start and run your own coworking space.

In the chart below, we’re showing you an example of a typical costs a coworking office would incur, from rent to marketing and salaries:

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Comment réussir l'ouverture et le business plan de son espace de coworking ?

espace de coworking business plan ppt pdf word

Nos experts ont réalisé un un pack complet pour un espace de coworking , modifiable.

Sur le territoire français, on dénombre plus de 2 000 espaces de coworking. Ce chiffre est en constante augmentation.

Certaines réformes, comme celle du statut auto-entrepreneur, ont favorisé la création de nouvelles entreprises en France. Ces entreprises, qui sont souvent des jeunes pousses, ont besoin de baux et bureaux flexibles. Les espaces de coworking répondent notamment à ce besoin.

Un projet de coworking demande un nombre important d'investissements : bail, petit mobilier, décoration, matériel informatique etc. Ainsi, les entrepreneurs qui souhaitent ouvrir un espace de coworking doivent souvent solliciter un emprunt.

Un business plan pour votre peut vous aider à obtenir un emprunt pour démarrer votre espace de coworking.

Un business plan bien rédigé, structuré et argumenté pourra prouver à un banquier que votre idée de coworking peut générer des profits intéressants sur le long terme.

Que doit contenir le business plan d’un espace de coworking ? Quel chiffre d’affaires votre espace de coworking peut-il générer ? Comment faire le budget prévisionnel d’un espace de coworking ? Comment prouver à un partenaire financier que son espace de coworking peut devenir rentable ? Que doit contenir la partie financière d’un business plan pour un espace de coworking ?

Dans l’article qui suit, nous vous prodiguons tous nos conseils pour réussir le business plan de votre futur espace de coworking.

Dans l’article suivant, nous répondons à toutes ces questions. Si vous souhaitez construire une entreprise viable et rentable, nous avons également rassemblé des ressources dans un pack complet pour les espaces de coworking .

La rédaction du business plan d’un espace de coworking

Dois-je réaliser un business plan avant d'ouvrir un espace de coworking .

Oui, construire un business plan pour votre espace de coworking vous donnera l’occasion de : - composer une proposition de valeur convaincante pour votre espace de coworking - identifier vos segments de marché et comprendre ses besoins - repérer les espaces de coworking concurrents - trouver des avantages concurrentiels - vous renseigner sur les dernières innovations du secteur - identifier les points de réussite d’un espace de coworking - mettre en place un plan de développement - constituer une stratégie de communication pertinente - identifier les contraintes accordées à la gestion d’un espace de coworking - prouver à un partenaire financier que votre coworking sera fiable et lucratif - étudier l’intégralité du marché des espaces de coworking

Vous pourrez répondre à tous ces objectifs grâce au modèle de business plan pour un espace de coworking .

Quels éléments inclure dans le business plan de son espace de coworking ?

Pour valoriser un projet de création d’un espace de coworking, il faut notamment : - présenter une stratégie pour continuer de faire croître le chiffre d’affaires - exposer un plan financier complet - justifier que votre projet d’espace de coworking présente des atouts concurrentiels - prouver que le seuil de rentabilité peut être rapidement atteint

Grâce au business plan pour un espace de coworking , vous pourrez accomplir tous ces objectifs.

Quel est le modèle économique (business model) d’un espace de coworking ?

Le business model, ou modèle économique, d’un espace de coworking est la vente d’inscriptions (généralement à la journée, à la semaine, au mois ou à l’année) à un espace dans lequel il est possible de venir travailler ou étudier.

Un espace de coworking offre des services annexes : café, salles de réunion, équipements informatiques, séances de coaching, organisation d’événements, etc.

Le business model votre coworking devra être expliqué à travers le Business Model Canvas , qui est une partie du business plan.

Bien entendu, le business plan que nous avons conçu pour un espace de coworking contient un Business Model Canvas, complet et entièrement modifiable, adapté à ce secteur d’activité.

Comment faire l’étude de marché d’un espace de coworking ?

Tout d’abord, il convient de préciser que l’étude de marché est un document distinct du business plan .

Cependant, le business plan contient bien la conclusion des éléments principaux que l’étude de marché a permis de révéler.

Dans la partie “Étude de Marché” de notre business plan pour un espace de coworking , on retrouve notamment : - des données récentes sur le marché des espaces de coworking - les changements dans les habitudes de consommation - les différents segments de marché d’un espace de coworking - la matrice SWOT d’un espace de coworking - l’étude concurrentielle d’un espace de coworking - les avantages concurrentiels possibles pour ce secteur d’activité

espace de coworking business plan gratuit

Les fondamentaux du business plan d’un espace de coworking

Comment étudier les espaces de coworking concurrents .

Vous devez savoir si, dans un certain périmètre autour de votre futur espace de coworking, il y a d'autres espaces (qui ne sont pas nécessairement des espaces de coworking) qui répondent au même besoin.

Si c'est le cas, vous devez les étudier dans votre business plan, comprendre comment ils attirent la clientèle mais également analyser les points sur lesquels ils pourraient s'améliorer.

Ces faiblesses représentent des opportunités de marché pour vous : en effet, si vos segments de marché ne sont pas satisfaits par l'offre actuelle, alors vous pourrez plus facilement construire des avantages concurrentiels.

Par exemple, il se peut qu'il n'y ait que des espaces de coworking qui soient très chers et qui s'adressent alors au segment de marché le plus riche. Si c'est le cas, vous pourriez alors proposer une offre économique.

Également, il peut n'y avoir que des espaces de coworking qui ne s'adressent qu'aux entreprises : vous pourriez alors proposer des espaces pour les particuliers.

Les documents du pack complet pour un coworking contiennent une étude de la concurrence détaillée.

Comment attirer des clients dans son espace de coworking ?

Il existe différentes techniques marketing pour augmenter le nombre d’inscriptions dans son espace de coworking.

Par exemple, vous pouvez faire la promotion de votre espace de coworking sur les moteurs de recherche.

Il faudra aussi une stratégie sur les réseaux sociaux pour votre coworking.

Vous pouvez aussi choisir de distribuer des flyers dans les commerces aux alentours ou encore d'organiser des événements dans votre espace de coworking pour vous faire connaître.

Il y a également la possibilité d'offrir le premier mois gratuitement à tous vos futurs abonnés.

Quoi qu'il en soit, vous devrez détailler votre stratégie marketing, comme nous l’avons fait dans les ressources du pack complet pour ouvrir un espace de coworking rentable .

Comment fixer les tarifs pour son espace de coworking ?

Lorsqu’on décide des prix de son espace de coworking, une des stratégies est d’aligner le prix de vos abonnements aux tarifs pratiqués par les coworking concurrents.

Cependant, si vous visez un positionnement différent, alors ce choix devra se refléter dans votre pricing.

Qu'est-ce que cela signifie, concrètement ? Si votre espace de coworking est plus luxueux, plus spacieux, mieux équipé que les autres espaces de coworking et que vous visez un segment de marché avec un fort pouvoir d'achat, alors il faut afficher des prix au-dessus de la concurrence, afin de rester pertinent.

Également, un bon prévisionnel financier dans lequel vous pouvez changer les hypothèses vous permettra de tester différents pricings et de voir comment cela impacte votre rentabilité.

Notre prévisionnel financier pour un espace de coworking permet notamment de faire cela.

Les éléments financiers du business plan d’un espace de coworking

Comment estimer les revenus de son espace de coworking .

Pour estimer le chiffre d’affaires annuel d’un espace de coworking, vous devez d’abord estimer un montant moyen de dépense par client.

Ce montant moyen sera le produit de la durée moyenne d’un abonnement avec le tarif moyen journalier.

Par exemple, si vous estimez qu’un client passera, en moyenne, 3 mois par an dans votre espace de coworking et que le prix moyen (tout abonnement confondu) d’une journée dans votre coworking se situe aux alentours de 10 euros, alors le panier moyen de dépenses se situera aux alentours de 3 x 30 x 10 = 900 euros.

Ensuite, vous devrez estimer le nombre de clients qui viendront travailler dans votre espace de coworking. Ce nombre dépendra, en partie, de votre capacité d’accueil.

Pour une estimation précise du chiffre d’affaires d’un espace de coworking, vous pouvez utiliser notre modèle financier pour un espace de coworking .

Dans ce modèle, vous modifiez des hypothèses (pré-remplies), le chiffre d’affaires et les autres indicateurs financiers se calculent automatiquement.

De plus, un système de vérification vous indique si vos prévisions de chiffre d’affaires sont cohérentes (ou non).

Quelles sont les dépenses de départ d’un espace de coworking ?

Il y en a plusieurs, dont l'achat d'un local, les travaux d'aménagements, l'achat d'imprimantes, de bureaux, d'ordinateurs, l'équipement pour les salles de réunion, des travaux pour construire un espace de restauration etc.

Pour connaître la liste complète et détaillée des dépenses quand on ouvre un espace de coworking, vous pouvez la consulter dans notre modèle financier adapté à un espace de coworking .

Vous pouvez aussi faire vos propres modifications sur les éléments et les montants de chaque dépense afin d’obtenir votre propre liste de dépenses prévisionnelles pour la création de votre projet.

Ouvrir un espace de coworking : est-ce rentable et profitable ?

Votre espace de coworking est rentable lorsque votre chiffre d’affaires est suffisant pour couvrir toutes les charges courantes.

On dit alors que vous avez atteint le seuil de rentabilité.

Pour prouver la rentabilité de votre espace de coworking, vous devez identifier le seuil de rentabilité et montrer que vous allez (rapidement) l’atteindre.

Pour être rentable, le chiffre d’affaires de votre espace de coworking doit être un montant supérieur au total des charges. Pour cela, les hypothèses de revenu doivent générer un chiffre d’affaires qui couvrira toutes les dépenses de votre espace de coworking.

Dans notre modèle financier pour un espace de coworking , nous vous guidons pour construire des prévisions de revenu réalistes qui permettent d’obtenir le niveau de rentabilité souhaité pour un espace de coworking.

Quels ratios financiers doit-on faire paraître dans la partie financière du business plan d’un espace de coworking ?

Afin de présenter une analyse complète des finances prévisionnelles de votre espace de coworking, voici ce qu’on doit retrouver dans le business plan de votre espace de coworking : - des indicateurs de performance (les soldes intermédiaires de gestion) - une analyse du BFR (Besoin en Fonds de Roulement) - un budget de trésorerie prévisionnel - un plan de financement - la liste des investissements de départ - des graphiques et des ratios financiers - des hypothèses de revenu - un compte de résultat prévisionnel - un bilan prévisionnel

Vous retrouverez tous ces éléments dans notre modèle financier pour un espace de coworking .

Comment être certain(e) de réussir le business plan d’un espace de coworking ?

Un modèle de business plan pour un espace de coworking.

La rédaction d'un business plan prend énormément de temps.

De plus, les débutants ont beaucoup moins de chances de le réussir que des personnes qui ont déjà fait des business plans à plusieurs reprises.

Notre équipe a passé des heures à rechercher, analyser, étudier, rédiger et mettre en format un modèle de business plan spécifiquement adapté au business model des espaces de coworking .

Pourquoi partir d'une feuille blanche lorsqu'on peut se contenter de personnaliser un modèle qui est déjà structuré, pré-rédigé et mis en forme ?

À noter que tout est modifiable dans ce modèle de business plan : les images, le texte, les couleurs, les polices d'écriture et même les icônes qui se trouvent dans le business plan.

Pour bien comprendre ce que contiennent nos modèles de business plan, vous pouvez aussi consulter un exemple gratuit de business plan .

Un prévisionnel financier pour un espace de coworking

Notre modèle financier pour un espace de coworking vous aidera à réussir votre business plan.

En effet, le prévisionnel financier que nous avons créé pour un coworking : - contient tous les éléments financiers évoqués plus haut - est facilement modifiable - vous guide et vous aide à corriger vos hypothèses - est adapté à la réalité d'un espace de coworking

Pour bien comprendre ce que contiennent nos modèles de prévisionnel financier, vous pouvez consulter un exemple gratuit de prévisionnel financier .

Une équipe en support

Bien entendu, notre équipe reste disponible pour la moindre question et vous accompagne pour remplir le modèle.

Nous sommes réactifs et disponibles pour nos entrepreneurs.

Ils ont téléchargé nos modèles

Plus de 20 000 entrepreneurs ont téléchargé nos modèles et ont pu donner naissance à leur projet d’entreprise.

Vous pouvez voir les entreprises qu’ils ont créées en cliquant sur ce lien .

Nous espérons que vous ferez également partie de cette liste.

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Free Business Plan Templates in Excel

By Joe Weller | September 27, 2020

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In this article, we’ve rounded up an extensive list of free business plan templates and samples for organizations of all sizes. You can download all of the plans in Excel.

Included on this page, you’ll find business plan templates in Excel , business plan checklists in Excel , business plan financial templates in Excel , and more.

Business Plan Templates in Excel

These Excel business plan templates are designed to guide you through each step of a well-rounded strategy that supports your marketing, sales, financial, and operational goals.

Business Plan Template in Excel

This Excel business plan template has all the traditional components of a standard business plan, with each section divided into tabs. This template includes space to provide the executive summary, target audience characteristics, product or service offering details, marketing strategies, and more. The plan also offers built-in formulas to complete calculations for sales forecasting, financial statements, and key business ratios.

Download Business Plan Template

Excel | Smartsheet

One-Page Business Plan in Excel

To check the feasibility of your business concept, use this single-page business plan template. The template allows you to jot down the core details related to your idea. This template also includes room for you to provide concise information about what you do, how you do it, why you do it, who your idea serves, your competitive advantage, your marketing strategies, and your success factors. At the bottom of this one-page plan, you’ll find a table to conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis. Find more downloadable single-page plans and examples at “ One-Page Business Plan Templates with a Quick How-To Guide .”

Download One-Page Business Plan

Excel | Word | PDF | Smartsheet

Sample 30-60-90-Day Business Plan for Startup in Excel

Sample 30 60 90 Day Business Plan for Startup Template

This 90-day business plan is designed for startup companies to develop a 90-day action plan. This template gives you room to outline the following: main goals and deliverables for each 30-day increment; key business activities; task ownership; and deadlines. This template also includes a built-in Gantt chart that adjusts as you enter dates. Visit “ 30-60-90-Day Business Plan Templates and Samples ” to download more free plans.

Download 30-60-90-Day Business Plan for Startup

For more free business plans in a wider variety of formats, visit “ Simple Business Plan Templates .”

Business Plan Checklists in Excel

These business plan checklists are useful for freelancers, entrepreneurs, and business owners who want to organize and track the progress of key business activities.

Business Planning Checklist with Timeline in Excel

Use this checklist to keep your business planning efforts on track. This template enables you to add tasks according to each phase of your plan, assign an owner to each task, and enter the respective start and end dates. The checklist also enables you to create and color-code a visual timeline when you highlight the start and end dates for each task.

Download Business Planning Checklist with Timeline Template

Business Plan Checklist with SWOT Analysis in Excel

Business Planning Checklist with SWOT Analysis

Use this business plan checklist to develop and organize your strategic plan. Add the name of the business activity, along with its status, due date, and pertinent notes. This template also includes a separate tab with a SWOT analysis matrix, so you can evaluate and prioritize your company’s strengths, weaknesses, opportunities, and threats.

Download Business Plan Checklist with SWOT Analysis - Excel

Business Startup Checklist in Excel

This checklist template is ideal for startup organizations. It allows you to list and categorize key tasks that you need to complete, including items related to research, strategic relationships, finance, development, and more. Check off each task upon completion to ensure you haven’t missed or overlooked any important business activities. Find additional resources by visiting “ Free Startup Plan, Budget & Cost Templates .”

‌Download Business Startup Checklist Template

Business Plan Financial Templates in Excel

Use these customizable templates to develop your organization’s financial plan.

Business Startup Costs Template in Excel

Use this template to estimate and track your startup and operational costs. This template gives you room to list line items for both funding and expenses; you can automatically calculate totals using the built-in formulas. To avoid overspending, compare budgeted amounts against actual amounts to determine where you can cut costs or find additional funding.

Download Business Startup Costs Template

Small-Business Budget Template in Excel

This simple business budget template is designed with small businesses in mind. The template helps you track the income and expenses that you accrue on a monthly and yearly basis. To log your cash balances and transactions for a given time frame, use the tab for cash flow recording.

Download Small-Business Budget Template - Excel

Startup Financial Statement Projections Template

This financial statement projections template includes a detailed profit and loss statement (or income statement), a balance sheet with business ratios, and a cash flow statement to analyze your company’s current and future financial position. This template also comes with built-in formulas, so you can calculate totals as you enter values and customize your statement to fit the needs of your business.

‌ Download Startup Financial Statement Projections Template

For additional templates to help you produce a sound financial plan, visit “ Free Financial Templates for a Business Plan .”

Business Plan Marketing and Sales Templates in Excel

Use these downloadable templates to support and reinforce the marketing and sales objectives in your business plan.

Sales Forecast Template in Excel

This sales forecast template allows you to view the projected sales of your products or services at both individual and combined levels over a 12-month period. You can organize this template by department, product group, customer type, and other helpful categories. The template has built-in formulas to calculate monthly and yearly sales totals. For additional resources to project sales, visit “ Free Sales Forecasting Templates .”

Download Sales Forecast Template

Marketing Budget Plan in Excel

This marketing budget plan template helps you organize and plan your campaign costs for key marketing activities, such as market research, advertising, content marketing , and public relations. Enter the projected quantity and cost under each campaign category; the built-in formulas enable you to calculate projected subtotals automatically. This template also includes a graph that auto-populates as you enter values, so you can see where your marketing dollars are going.

Download Marketing Budget Plan Template

Other Business Plans in Excel

Use these business plan templates to conduct analyses and develop a plan of action that aligns your strategy with your main business objectives.

Business Action Plan Template in Excel

Use this basic action plan template to develop a roadmap for reaching your goals. Add a description of each action item, assign the responsible party, and list the required resources, potential hazards, key dates, and desired outcome. You can use this template to develop an action plan for marketing, sales, program development, and more.

Download Business Action Plan Template

Business Plan Rubric in Excel

Once you complete your business plan, use this rubric template to score each section to ensure you include all the essential information. You can customize this rubric to fit the needs of your organization and provide insight into the areas of your plan where you want to delve more deeply or remove unnecessary details. By following these steps, you can make certain that your final business plan is clear, concise, and thorough.

Download Simple Business Plan Rubric

Competitive Analysis Template in Excel

This template enables you to analyze the competitive landscape and industry for your business. By providing details related to your company and competitors, you can assess and compare all key areas, including the target market, marketing strategies, product or service offerings, distribution channels, and more.

Download Competitive Analysis Template

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For additional free templates for all aspects of your business, visit “ Free Business Templates for Organizations of All Sizes .”

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[Modèle] Le Business Plan d'un Coworking
Un exemple de business plan pour un coworking (35 pages)
[Modèle] Le Business Plan d'un Coworking
Espace coworking : Modèle de business plan rédigé gratuit
[Modèle] Le Business Plan d'un Coworking
[Gratuit] Votre Business Plan de 35 pages à télécharger

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BON PLAN ENTREPRENEUR DÉBUTANT #entrepreneur #coworking #économie
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Coworking space business model| Case Study Hindi

COMMENTS

Espace coworking : Modèle de business plan rédigé gratuit
Toutes les fiches pratiques. Espace coworking : Modèle de business plan rédigé gratuit. Modèle de business plan sur 3 ans (pdf et excel) à télécharger. vous disposez d'un local et vous souhaitez rédiger un business plan pour un espace coworking, société facile vous offre un exemple de business plan. Sommaire.
How to Write a Coworking Business Plan: Complete Guide
In this article we go through, step-by-step, all the different sections you need in your coworking business plan. Use this template to create a complete, clear and solid business plan that get you funded. 1. Executive Summary. This is the first part and the most important section of your business plan. This is the first thing lenders and/or ...
Comment créer un business plan de coworking gratuit en PDF avec Angel
Une fois votre business plan de coworking finalisé, vous avez la possibilité de le télécharger en formats PDF et Excel avec Angel. Le format PDF est idéal pour une présentation professionnelle à des investisseurs, des prêteurs et des partenaires. Il offre un aperçu clair et concis de votre plan, parfait pour les réunions et les ...
Coworking Space Business Plan Template [Updated 2024]
Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a coworking space business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of coworking space company that you documented in your company overview.
Coworking Space Business Plan: Guide & Template (2024)
If you are planning to start a new Co-Working space business, the first thing you will need is a business plan. Use our sample coworking space business plan created using upmetrics business plan software to start writing your business plan in no time.. Before you start writing your business plan for your new co-working space business, spend as much time as you can reading through some examples ...
Coworking : un exemple de business plan (gratuit)
Réussissez le business plan de votre espace de coworking grâce à cet exemple gratuit. Nos experts ont réalisé un pack complet pour un espace de coworking, modifiable. Si l'idée de créer un espace où les esprits créatifs et les professionnels peuvent se rencontrer et collaborer vous passionne, vous êtes sur la bonne voie.
Coworking Space Business Plan Template + PDF Download
4. List Your Business Goals. This is the tough work that will help you the most in the long run. If your space is fully leased, plan out the number of desks you can offer and monetize. Shoot for using 30 to 40 percent of your total space as desk space. Then, use this figure to calculate how much revenue your space can generate, including ...
Coworking Space Business Plan Template (2024)
Office Design/Build: $200,000. Marketing and Advertising: $50,000. Inventory and Supplies: $50,000. Three Months Of Overhead Expenses (Rent, Salaries, Utilities): $100,000. Working Capital: $100,000. Easily complete your Coworking Space business plan! Download the Coworking Space business plan template (including a customizable financial model ...
How to Write a Winning Coworking Business Plan
How to write a coworking business plan. Below we'll break down each aspect of a business plan and how it applies specifically to your coworking space. 1. Executive Summary. The executive summary is a one-page overview that summarizes your entire business plan at a high level.
How to Write an Effective Business Plan for a Coworking Space
Hopefully, this guide will help you create an effective business plan for a coworking space, with which you will become one of the key players in this rapidly growing industry. Daniela McVicker is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting, and ghostwriting services. ...
Coworking Space Business Plan Template (Free)
This includes offering up-to-date statistics and pinpointing emerging trends in the coworking sector, as illustrated in our coworking space business plan template. Then, you need to articulate your business concept effectively. This encompasses your vision, identifying your target market (such as freelancers, startups, remote workers, or small ...
Coworking Business Plan PDF Example
Coworking Business Plan PDF Example. Edward. February 28, 2024. Business Plan. Creating a comprehensive business plan is crucial for launching and running a successful coworking business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your coworking business's identity ...
Coworking Space Business Plan Essentials
6. Marketing. You'll need to market your coworking space to attract customers and grow your business. The cost will vary depending on the type of marketing and how much you spend. For example, if you plan to do a significant amount of online marketing, you might want to invest in a website and pay for online advertising.
How To Write A Bulletproof Coworking Space Business Plan
A coworking space business plan is an essential document to start building and will pave the way for you to secure your funding. It'll also teach you a lot about the industry, the market, and how you're going to be functioning in relation to both. We're going to show you a template for your very own coworking space business plan design in ...
Coworking Space Business Plan Template
Features of our Coworking Space Business Plan Template: Market Analysis: Understand your target market's needs and preferences. Business Model: Define unique services and identify target clientele. Financial Projections: Predict revenue, expenses, and profitability. Marketing Strategy: Develop effective plans to promote quality services.
How to write a business plan for a coworking space?
Your coworking space business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation. The initial financing plan. The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business ...
How to Create a Business Plan for Your Coworking Space
A well-written business plan will help you clearly identify your strategy, potential roadblocks and required resources to name a few. Remember that each segment of your coworking space business plan is interdependent on the next and will serve as building blocks for one another. 3.
Coworking Business Plan
A business plan is your road map to a successful coworking or flexible workspace. An important note to keep in mind is "successful" is not the same as "profitable.". The business plan can be as formal or informal as you like (depending on who you'll be showing it to), but it should include some key pieces of information.
How to Create a Coworking Space Business Plan: Complete Guide
Evaluate Competitors' Offerings and Pricing: Conduct a comprehensive analysis of existing coworking spaces in your target location. Assess their strengths, weaknesses, pricing models, amenities, and marketing strategies. III. Defining Your Mission, Vision, and Value Proposition. To differentiate your coworking space and attract members, craft ...
How To Build a Financial Model For a Coworking Space
In this article we'll explain you how to create powerful and accurate financial projections for a coworking space business. 1. Forecast active members. The first thing you must do is to estimate the number of active members. They are a function of the members you acquire and retain over time.
Un exemple de business plan pour un coworking (35 pages)
Oui, construire un business plan pour votre espace de coworking vous donnera l'occasion de : - composer une proposition de valeur convaincante pour votre espace de coworking. - identifier vos segments de marché et comprendre ses besoins. - repérer les espaces de coworking concurrents. - trouver des avantages concurrentiels.
PDF Coworking Business Plan Checklist
Coworking Business Plan Checklist DEFINE YOUR VISION Write down the reasons you want to open a coworking space (i.e. to create your own startup, to make money, to foster a community, to solve a problem, etc…) Research the mission of other coworking companies and highlight your likes and dislikes Identify your target audience
Free Business Plan Templates in Excel
Sample 30-60-90-Day Business Plan for Startup in Excel. This 90-day business plan is designed for startup companies to develop a 90-day action plan. This template gives you room to outline the following: main goals and deliverables for each 30-day increment; key business activities; task ownership; and deadlines.
WeWork will stay in downtown Tampa
WeWork on Thursday said it has completed the lease rationalization process in Tampa as well as Columbus, Ohio; Detroit; Las Vegas; Portland, Oregon; Sacramento, California; and San Jose ...
Vinci Begins CEO Succession Plan With Appointment of Pierre Anjolras as
Vinci DG 0.32% has appointed company veteran Pierre Anjolras as chief operating officer, marking the first step in the process to name a successor for chief executive Xavier Huillard, whose term ...

Espace coworking : Modèle de business plan rédigé gratuit

Business plan espace coworking : Résumé opérationnel, executive summary

Le service et les produits

Clientèle visée

Équipe de direction

Facteurs de réussite

Besoin en financement

Agence immobilière

Centre d'appel

Business plan espace coworking : stratégie et mise en œuvre

Stratégie de promotion

Stratégie de tarification

Business plan espace coworking : Prévisionnel financier et comptable

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What is a Coworking Business Plan?

Why You Need a Business Plan for a Coworking Space

Sources of Funding for Coworking Space Businesses

How to Write a Business Plan for a Coworking Space Business

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Business Plan Checklist for Your Coworking Space

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1. Define Your Vision

2. Solve a Specific Problem

3. Define Your Space

4. List Your Business Goals

5. Pick Your Team

6. Coworking Business Model

Who is your audience?

What are your revenue streams?

What are your marketing strategies?

What partnerships can you form?

7. Coworking Business Model Template

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