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How to give the best social media presentation in 2024.

Raluca Cirjan

Apr 8, 2024

No credit card required!

Creating an engaging presentation for social media is essential when you want to show your team the ROI of your latest social campaign or impress a client you’re trying to land. With an engaging presentation you’ll captivate your audience and effectively convey your message.

This article will help you learn how to showcase your work and deliver the key message while keeping your audience hooked. Pair this new knowledge with our free social media presentation template , and you’re ready to conquer the world.

What is a social media presentation?

How to create a social media presentation.

• How to present your social media work
• Social media marketing presentations to inspire you

A social media presentation is a visual document that shows how social media can be used to achieve specific goals or objectives . It can be used to pitch an idea to a potential client, to show how social media can be used in a marketing campaign, or simply to educate others about the benefits of using social media .

When creating a social media presentation , consider the following:

• Who is your audience? Pick examples that will address your listeners’ specific pain points and make them nod in agreement.
• What are you trying to achieve? Have a clear goal in mind: are you pitching to land a new client or showcasing your quarterly results and ROI to non-social-media-savvy execs?
• What story do you want to tell?  Use your storytelling skills by including the problem, the actions to solve it, the resolution, and the results; always end with a call to action.
• What is the hook? Hooking your audience early ensures you have their attention throughout. A good hook and withholding just enough information draws people in and intrigues them immediately. T hink shocking statistics, rhetorical questions, growth stats, engagement metrics or mind-blowing KPIs. 

Where do you even start creating your presentation? Different environments and audiences require a different presentation and tone of voice. Your social media marketing presentation should point out the advantages of personalized social media content and drive your main message home.

Properly showcasing your work can help you make a good first impression on potential clients and build a stronger relationship with existing ones. With this in mind, let’s tackle the topic of presenting your social media work to clients. The smart way: with the right social media marketing presentation. Ready, get set, read!

Using eye-popping videos, pixel-perfect images, and engaging storytelling, social media platforms help brands increase awareness, connect with their potential customers, and boost sales.

Step 1: Gather data & insights for your presentation about social media

Don’t skip your research and project discovery phase . Prepare an audit of the client’s existing social media presence, do a competitive analysis, understand the brand’s audience, and come up with content that is tailored to their needs. You can’t skip these steps if you’re looking to build a long-term professional relationship with your client and get the desired results.

• Identify your audience
• Pinpoint the tone of voice
• Introduce solutions to common pain points

After doing your research, think about the extra things that can help you make a great first impression. It’s not enough to know the client’s past social media activity.

Look into the company’s values and overall website performance . Show them you’re really interested in their business by making content suggestions that support and emphasize their core values. It might help if you have similar clients in your social media portfolio to prove your experience in that industry, but it’s not mandatory. 

A social media portfolio is a set of pieces of creative work that you can use to demonstrate your social media skills. Building an engaging and creative portfolio is essential for showcasing your expertise as a social media expert. It can be anything from past posts to analytic reports . 

Don’t be afraid to address both the brand’s strengths and weaknesses. If you are going to work with this client, their problems become your problems as well. Collaboration is one of the most common challenges in any business. The marketing department makes no exception.

Step 2: Decide where to host the social media presentation

So you found out what your client needs in terms of social media presence, you understand the target audience, and you’ve come up with some brilliant content ideas. Hooray!

Now it’s time to start thinking about the way you are going to showcase those social media slides to your client.

Are you planning on sending a social media Powerpoint presentation with slides for each platform? Have you already asked your designer friend to create some mockups in Photoshop? Or maybe you still have those secret test pages where you preview what your posts are going to look like. Are you maybe trying to save a ton of time and going with a premade template from Pitch’s proposal template collection or that lucky template you’ve used a few times before (and gotten amazing results with).

All of these solutions can work just fine up until the point when the client needs you to do a couple of changes. Then, a couple more.

Let’s analyze 4 environments you could use to present your work and explore what each of them allows you to do:

1. Planable — social media collaboration tool with great UI/UX

A dedicated social media management  tool is the right choice. Yes, it’s obvious we think that. It’s also true. 

Planable offers one place to create, collaborate, showcase, and approve social media content. We help you preview Facebook, Twitter, LinkedIn, Instagram, TikTok, Google My Business, and YouTube posts — I’m outta breath with so many platforms we support — exactly as they appear when published.

We really offer one of the best marketing presentation formats you can think of. 

With Planable, you can visualize content by week or month and see everything at a glance across all your pages. You can strategically plan and schedule your content by dragging and dropping posts in your predefined time slots. One calendar, one integrated social media marketing strategy presentation across multiple channels.

With Planable, teams can plan and create content for pretty much all the major channels out there. We’re talking about:

• Scheduling recurring Facebook posts .
• Planning and layout out beautiful Instagram grids .
• Scheduling TikTok videos .
• Writing and scheduling thought-provoking LinkedIn content .
• Spreading the word about your chic local brewery with Google My Business .
• Writing tags and descriptions for multiple YouTube videos at once instead of doing it individually.
• Crafting the perfect, character-number-appropriate Twitter post .

Showcase all that hard work described above to clients in all its beauty without relying on spreadsheets and clunky mockups.

Make social media presentations with Planable’s mockup pages

Have you ever taken a look at your work and went “boy, I’m sure looking forward to setting up a test page to show all this stuff to my client!”? No? Thought so.

The format you present your work is just as important as the work itself. And let’s be real, test pages and screenshot-laden PowerPoint presentations are messy.

Enter mock-up pages. In Planable, you can create a custom page for any of the 7 supported platforms quickly and hassle-free. You don’t even have to connect the actual page. If you don’t have permission and don’t want to ask the client just yet, you can still show them your work in context.

Here’s how you do it:

• Go to “Add pages” in your workspace
• Select the relevant platform
• Click on “Create a mockup page”

While we’re at it, here are some of the details you can tweak to make your mockup pages as enticing and personalized to your client’s wishes as humanly possible:

• Profile image
• Cover photo
• Page description

Your mock-up page is ready for feedback and collaboration!

If you want to elevate your mockup page to the status of “totally publishable content”, simply connect it to a real account. You can find this option in your page’s settings:

2. Powerpoint or Keynote — best for primary social media presentation templates

Social media PPT presentations or Keynote slides can be distributed easily to the team and clients. You can use text, photos, illustrations , drawings, tables, graphs, and movies to effectively walk your audience through the presentation. So far, so good. You can choose to structure your work by social media channels (Facebook/LinkedIn/Instagram/Twitter posts), time (month/week/day), or formats (single image/video/carousel/gif, etc.)

Unfortunately, even if you go the extra mile and manage to create previews of the social media posts and add them to your presentation, these are often incomplete. Take the carousel, for example. Showing the rest of the cards would imply extra mockups or a separate email with links to Google Drive, where you would have a folder with all the images.

3. Google slides — popular for standard templates designed for social media presentations

This is a useful tool for collaborative presentations. You can work on slides together with your team without any special software, and you can see what other people are doing at all times. Plus, every change made will be saved automatically, so there’s no need to worry about losing anything important. 

Google Slides’ predecessor, PowerPoint, has always been a complicated tool that makes it hard to create simple presentations. Not everyone understands Powerpoint’s options and what they mean at first glance, which leads many beginners into confusion when starting out. By comparison, Google Slides is much more intuitive and user-friendly. 

Since Google Slides is a web-based tool, you don’t need to download any software, and you can start creating your slides from the get-go. You can easily embed videos (and other media you can think of), which makes it super convenient for social media managers looking to showcase their work or mockup accounts. 

As with any new software, there is a learning curve when you first start using Google Slides. Among the biggest drawbacks of this tool for presenting your social media work is the limited collection of themes and limited file types for exporting.

4. Social media test pages — best for creating a presentation on social media pages

Social media test pages are the closest you are going to get to the actual outcome of your work. These previews allow everyone to see what the posts are going to look like on the official pages. You can also invite your team and clients to post and leave feedback in the comment section of each post.

Even though it is time-consuming, a lot of agencies and social media managers still use this method to showcase their work. This proves that seeing social media posts as though they’re live before approving them is something that clients want and need.

But you’re the marketer here. You need to think about both the upsides and the downsides. Before embracing this solution, bear in mind that you would have to create one test page for every social media platform that the client is using. What happens when the person who is responsible for approving the content does not own a social media account on a particular platform? Another thing to take into consideration is the privacy issue. Your client trusts that no other people get to see that jolly Christmas campaign before it’s (at least) December.

Fortunately, you don’t need to look for solutions to these kinds of problems. It’s 2020. There are tools out there that solve both the challenge of presenting your work and receiving feedback. It’s not a secret. In fact, thousands of marketers have already chosen this type of solution. Fast collaboration. Easy planning. And support that will never, ever leave you hangin’.

Are you planning on sending a social media Powerpoint presentation with slides for each platform? Have you already asked your designer friend to create some mockups in Photoshop? Or maybe you still have those secret test pages where you preview what your posts are going to look like. All of these solutions can work just fine up until the point when the client needs you to do a couple of changes.

How to choose the right environment for your social media presentation:

• It has to allow the marketing team and client to see pixel-perfect content previews of the social media posts;
• Any format, whether it’s text, video, gif, link, photo, album, or carousel, should be easy to show; 
• Your social media work should be rich in emojis, active hashtags, page tags, or gifs. Your client needs to be able to see them as they will appear live;
• It has to allow your posts to be adapted to the intended channel accordingly, whether there are image formats or character limits;
• Ideally, your client should be able to visualize content by week or month and see everything at a glance across all the pages;
• It needs to make collaboration easy for your team and clients. Changes to the original work are inevitable, so make sure to plan ahead. For instance, your solution should make it possible to give feedback right next to the posts, to add attachments to comments, resolve comments once feedback is implemented, and collaborate in real-time;
• Whatever solution you choose, make sure it improves your team’s efficiency. No extra clicks, no need for extra communication channels to give and receive feedback.
• Everything should be automated; Push notifications should be an exception. This is why Planable has the option to directly publish your posts ( Instagram included ) without manual work.

Step 3: Create your social media presentation outline

A presentation outline is a very important part of writing. It’s basically the skeleton of your essay, and if you’re going to have a good structure, then you need one. During the writing process, it’s key to make sure that your ideas are well organized. By writing an outline of what you’re planning on saying in a social media presentation beforehand, you can be sure that all of your points have a good transition and that you cover everything you set out to go over.

Step 4: Structure & organize the social media marketing presentation

Roll up your sleeves and get ready to shape your random ideas into a concrete social media presentation. Now that you have an idea of what the message should be, the design and organizing step implies molding your ideas into a digestible and appealing form for your audience. You want them to lap up your content, so don’t skimp out on the creativity.

The first step is to make a list of all the information that you want to include in your presentation. From there, decide on an organizational structure for this information.

Here’s an idea of how you can structure your presentation in three broad sections:

• Introduce yourself & your team
• Show your work
• Present the social media management pricing range
• Include a CTA

How to nail a social media marketing presentation

We all know there are many things to do before delivering a presentation. You must be confident, practice in front of the mirror, organize your slides and devices , and take care of any last-minute changes. 

Before the social media presentation

Preparation goes beyond last-minute adjustments. Here are a couple of valuable assets that will help you with presentations in general.

“Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath

The secret to making your message ‘stick’ is all in the details. Once you know what makes people remember things, it’s easy to formulate a coherent and compelling argument for them!

Chip & Dan Heath’s book does exactly that (and more). It helps you understand how to make your audience remember the core message of your presentation. How to formulate your vision so that it ‘sticks’ in their minds with a simple formula:  Simple, Unexpected, Credible, Concrete, Emotional, Story (yep, it spells success).

“How to sound smart in your Tedx talk” by Will Stephen

Stephen’s viral and hilarious Tedx talk shows the power of confidence, inflection, and empathy. It’s the perfect example of presentation skills at work. Here’s the gist of the presentation:

• gesticulate and use inflection to appear confident
• ask the audience questions
• tell an anecdote to connect with your audience
• use images and other media
• dress accordingly
• build intensity, then change the tone near the end
• connect the end of the speech to the beginning

After social media marketing presentation

Your offline deck is just as important as your live presentation. It’s always great to follow up after your live presentation. Remind them what it was about, include some highlights, and thank them for their time. This will not only help you stay in contact, but it can seriously increase your chances of hearing back from customers or potential clients. 

Done with your presentation? Engaging online or following up has several benefits. 

If you’ve given a social media presentation, follow up by sending thank-you notes or surveys. This will make sure your message stays fresh in people’s minds. Your focus should still be on offering value, not taking up someone’s time.

Social media presentation examples to get inspiration

Need some inspo? Here are six hand-picked examples to get those creative juices flowin’!

1. Introduction to Social Media Strategy Presentation

Before jumping into the never-ending nebula of content ideas for social media, never underestimate the power of an efficient social media strategy. That’s what this presentation will cover: the main aspects of creating a social media strategy for your brand . As a true geek, my favorite slide of this presentation is the one that defines SMART Goals and gives a specific example. 

2. 10+ Social Media Tips – Social Media Starts with a Content Strategy

If your social media strategy is fired-up and ready to meet the social networks, check out these slides with straight-up tried social media content tips & tricks. Skipping the fluffy theories, Joe Pulizzi takes us through the steps of creating a content plan that makes sense by giving explicit examples. 

3. How to: Optimise Facebook & Youtube for your Business

Check out this presentation that takes you step by step through the use of Facebook pages and YouTube features. If you’re new to Facebook and YouTube as a business, Megalyn will help you build brand awareness using social media. 

4. TikTok Hashtag challenge – for content ideas proposals

Planning on using a specific social media channel in your strategy? Here’s how to present it to the client. Pick a specific direction for your social media content and describe it: present the general concept and its potential, and showcase the most popular campaigns and their results (if possible). Take this TikTok Hashtag challenge as an example: 

5. Launching something new? Here’s a Website Launch Plan Presentation

Here’s an alternative way to present a website without building it from scratch. Tip: always include a meeting agenda and a summary of your project in the presentation. This would prepare the audience for what the presentation will cover and will emphasize that you’re an organized person/team. 

6. Weekly Progress Meetings Presentations

Once you’ve set up a social media workflow with your team and clients, it’s time to set up a weekly progress meeting. These meetings will help everyone exchange insights, get clarity and solve or anticipate possible issues. It’s also a good time to point out the main goals you’re seeking to achieve by implementing a social media strategy. Here’s an example of what your presentation could look like.

Raluca Cîrjan, Digital Marketing Specialist @Planable.io. Advertising and social media enthusiast, fast learner & ailurophile. I believe that one joke a day keeps the doctor away. Feel free to share a funny story with me.

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9 Steps to Create a Social Media Strategy in 2024 [Templates & Examples]

The companies that are successful on social media aren’t tackling everything at once. They’re picking a few strategic channels, honing in on their audiences, and— above all —creating truly great content that educates and entertains.

4.7 billion people around the world now use at least one social platform. Yes, your audience is on social media. Yes, you can use it to scale your business. And yes , you will struggle if you don’t have a great social media strategy .

So let’s build that strategy step by step.

How to create a social media strategy

Step 1. document your goals, step 2. clarify your target audience, step 3. conduct competitive analysis, step 4. choose your channels.

• Step 5. Choose your content formats and frequency

Step 6. Determine your internal success metrics

Step 7. plan out your budget, step 8. map out your collaboration processes.

• Step 9. Continually improve your approach
• Bonus: 7 social media strategy presentation templates

What is a social media strategy?

A social media strategy documents a business’s goals for social media marketing , target audience, top channels, and content categories to keep the team on track to achieve key business goals.

Social media managers can use Google Docs, Notion Docs, or PowerPoint presentations to write and visualize their strategies. Templates can save a ton of time with professional formatting. It’s also smart to use content collaboration software to present the content calendar portion of the strategy, and to organize work from multiple team members.

What should your social media strategy include?

A great social media strategy should at least include these essential sections:

• Target audience
• Competitor analysis
• Content formats and categories
• Success metrics
• Budget allocation
• Team collaboration plan
• Content frequency and key timelines

Below, we go into more detail on how to create, document, and share your own strategy.

How to create a social media marketing strategy

Follow these steps and expert tips to help you craft your own strategy.

Join 5,000 marketing professionals and teams who already save multiple hours every week on creating and distributing social media content. Create a free account and start publishing today . 🙌

When you know your goals for social media , you can keep the rest of your strategy on track. Some companies only care about audience growth and branding, while others expect to drive measurable sales directly from social content.

The right goals for your business really depend on what you sell.

If you sell a low-cost e-commerce product, you can easily gain direct sales from social platforms. But B2B companies might need to use social media to gain leads and keep in touch with their existing customers.

The longer and more complex your sales cycle, the less likely you’ll be able to tie social media directly to revenue. Instead, you should set goals that are related to brand awareness, lead generation, community building, and customer retention.

💡Helpful Tips :

• Come up with 2 - 5 goals yourself before meeting with stakeholders to get their input. This will provide a better starting point for the meeting.
• Make your goals as specific and measurable as possible . For example, instead of “We want to grow our audience,” write “We want to grow our audience by 60%.” Or instead of, “Our goal is to increase our customer acquisition from social channels,” write “Our goal is to increase our social media customer acquisition from 2% of our overall acquisition to 10%.”

It’s important to include descriptions of your target audience in your documented strategy so that you can craft the strategy through the lens of what your audience will really care about.

The next step is to write down exactly who your target audience is.

B2C companies typically use a variety of demographics and interests. For example, 30- to 50-year-old women who are interested in housekeeping, home decor, and minimalism.

But B2B companies are usually better off using the jobs-to-be-done (JTBD) framework , as their target customers can come from a wide variety of age, gender, and ethnic backgrounds.

JTBD teaches us to define our customers by the jobs they need to get done. For example, a chief cybersecurity officer needs to protect his organization against ransomware.

• Review your target audience description with all stakeholders to make sure everyone is on board. Iron out any disagreements until you’ve defined your audience accurately.
• If you have two or more target audiences, create a page or section in your strategy for each one. Later on in step 5, create a content plan for each audience and describe how you will address the needs of your different audiences.

What are your competitors doing on social media? Deep competitor analysis can make it easier to know exactly how to approach your own social media accounts.

With your goals and target audience clear, you’ll be able to select the right competitors to analyze.

You should analyze at least 3 competitors from each of these categories:

• Direct competitors - Companies that offer a similar solution to solve a similar problem.
• Indirect competitors - Companies that offer a different solution to solve a similar problem.
• Content competitors - Companies that compete with you for your target audience’s attention on social media, even if the problems you solve are different.

As with every part of your social strategy, the competitive analysis needs to be well documented. You can’t just spy on your competitors without writing anything down. At the very least, you should list their channels, account handles, followings, content formats, and content pillars.

• Create a Google Sheet and make a row for each competitor. Then, in your strategy presentation, create a section for your overall findings from competitor analysis. Link to the spreadsheet so stakeholders can dive into the details. SproutSocial offers a helpful competitive analysis template specifically for social media.

• What content gets the best engagement? How about the worst? For thorough content analysis, link to the top 10 highest-performing and top 10 lowest-performing posts for each of your competitors. Put these in your spreadsheet, so you’ll have inspiration 24/7.

Start by listing out the distribution channels you hope to tackle, making sure to include only channels your audience is actually present on.

Then, use the RICE method to choose which channels you should actually prioritize right now. With the RICE method, you give each item a score from 1 to 10 for these categories : Reach, Impact, Confidence, and Effort. (For effort, if it’s a low effort, you give a higher score.)

Then, you tally up the scores to discover which channels to choose. For example, let’s say you want to take on TikTok, but your confidence and effort scores are such that it doesn’t make it into your top 3.

• Depending on the size of your team and budget, choose the social channels for which you will have sufficient resources to create great content and manage audience engagement.
• If your budget and resources are low, choose only 1 or 2 channels to start with. Once you’ve met some of your goals on your core channels and you have the resources needed to create content for another channel, then you can take that on next.
• Consider content repurposing when choosing channels. For example, you might find that you can handle Instagram, Facebook, Twitter, and LinkedIn because you are repurposing your Instagram content for the other 3 platforms.

Automate posting to Facebook, Twitter (X), Linkedin, Instagram, Instagram Reels, TikTok, Pinterest and many more. Try it free ! 🙌

Step 5. Choose your content formats, pillars, and frequency

Your content creation strategy should make up a sizeable portion of your overall documented social media strategy. What kind of content will you create? Which formats and media types will you use? Which content pillars will you satisfy?

Content formats

Social media algorithms love native content. This means content that was truly designed for that platform, rather than trying to get people off the platform. So, you might create a Facebook post with multiple images, a LinkedIn carousel, a TikTok video, etc.

Every social platform has its own content formats. Some platforms have tons of different formats. Instagram, for example, allows you to create Stories, Reels, Carousels, Feed Posts, Lives, and more. Instagram is known for copying other platforms like TikTok and Snapchat.

As you can see in this example, Quickbooks uses Posts, Guides, Reels, and Stories.

Now TikTok is getting in on the copycat action, having released a feature similar to BeReal’s quick post challenges .

Should you try to keep up with every content format under the sun? Absolutely not.

Try choosing just 2 to 3 content formats for each channel. This way, you can satisfy different learning styles and test the formats over time to see what works.

Social media content pillars

Tie your content pillars to customer concerns. What do customers ask you about? What do they want to know? The answers to these questions should guide your 3 to 6 content categories, your social media content pillars .

Posting frequency

A great social media strategy covers how frequently you’ll post each type of content on each channel.

• How will your social media content play into your overall content marketing funnel ? Make sure to include these details in this section of your strategy. For example, you might share your plan for promoting lead magnets to generate leads.
• Make sure to also include details on how you will source content in this section. Will you source user-generated content (UGC) ? Will you partner with other companies?
• Set a fixed slot for the best times to post on each social media channel.

Your strategy should include the specific metrics you’ll collect to measure success . You might also list any benchmarks you intend to hit.

Here are some examples of social media metrics:

• Post engagement rate
• Account mentions
• Impressions
• Leads generated per post or campaign
• Conversions generated per post or campaign
• Website traffic per channel
• Audience count
• Audience growth rate

The metrics you choose will depend on your strategy as well as your prowess with data collection and analytics .

FYI: With StoryChief, reporting and analytics are seamlessly integrated into one powerful tool, making it easier than ever to track and optimize your content performance. Create a free account and start optimizing content today . 🙌

• In your strategy document, clarify what you’ll track for each channel. For example, for TikTok, you might clarify that you’ll track views, likes, comments, and saves per post, as well as audience count, audience growth rate, and website traffic for the entire channel.
• If you’re not an expert at collecting social media metrics or attributing business results to organic channels, then include phases in your strategy. In phase 1, you might collect impression and engagement metrics, while in phase 2, you might start collecting conversion metrics. This way, you can focus on implementing the strategy first without worrying about doing the setup upfront.

Write down your company’s budget for social media and how you plan to spend it.

Your budget can include:

• Hard costs like social media software or agency retainers
• Variable costs such as freelancer hours
• The amount you are spending on internal hires related to social media

Some social media managers might also manage paid advertising and the costs required to boost the visibility of certain posts. If so, be sure to include that as well. If you have a separate team or department for paid advertising, then you don't need to include those costs in your budget.

• It’s best to plan quarterly because social media is a fast-changing industry. The more results you get from social channels, the more budget you’ll be able to advocate for.
• Make sure to reserve 70%+ of your budget for content creation. A great social media presence requires top-tier content. Your remaining budget can get spread between audience engagement work, software, and other related costs.

Your strategy should also include a plan for content collaboration with your team. List out who will work on social media, what tasks each person will do, and what tools you’ll use to coordinate that work.

Make sure to also clarify the process for collaboration . For example, you might create a diagram for the 5 phases of your ongoing social media work:

• Content planning
• Content creation
• Content review

Then, you can detail which people, tasks, and tools fit into which stages.

• Know that social media collaboration is an ongoing battle. Add a phase in your strategy to review your collaboration processes and make continuous improvements.
• Use content collaboration software designed to save time and streamline your efforts. You can use StoryChief to brief, assign, create, review, schedule, publish, and analyze all of your digital content, including social media, blog posts, email marketing, and more.

Cureight Content Solutions faced challenges with editing and processing feedback in Google Docs before they started using StoryChief. By collaborating through StoryChief, they can conveniently store content briefs, feedback, and deadlines in a single platform. Additionally, they can publish content after approval without the need to switch between platforms.

Step 9. Implement your strategy and continually improve your approach

Now it’s time to get to work.

Once your team has accepted your strategy, you’ll need to put the plan into motion. If you’re creating a social media strategy from scratch, you might need to implement new software, design templates, and create a tone of voice or brand guidelines .

• Add phases to your strategy document. For example, you might have Strategy Creation; Strategy Discussion & Review; Initial Implementation; and Results Analysis & Strategy Updates. This way, you show your team members that you’ve scheduled time in to actually check whether or not the strategy was successful.
• When analyzing the results of your strategy, make sure to review everything: the channels, content formats, content pillars, posting frequencies, etc. to find opportunities to improve.

7 social media marketing strategy presentation templates

We’ve rounded up the very best free and affordable templates to help you create, visualize, and share your social media strategy.

💡Tip : Some templates can be mixed and matched. For example, you can add a Lucidchart diagram to your Notion doc or PowerPoint presentation, and then use StoryChief to share the content calendar aspect of your social media strategy.

1. Gantt’s Social Media Strategy Template

Gantt is a project management software that’s excellent for—you guessed it—using Gantt charts to map out tasks and project phases.

Their Social Media Strategy Plan Template uses a similar approach to map out work throughout the year. You can use it to visualize your recurring processes for research, analysis, content creation, and review. While it’s great for organizing your tasks, it’s not suitable for actually documenting your strategy. So, you’ll likely want to use Google Docs, Google Sheets, or Notion for that.

2. Social Media Strategy Template by DesignsDuke

CreativeMarket is an excellent resource for super-affordable templates. This Social Media Strategy Presentation Template by DesignsDuke costs as much as a t-shirt and is compatible with Adobe InDesign and PowerPoint.

This template is great for pushing you to dig deeper in your research, helping you organize your thoughts, and of course, presenting your strategy either in person or virtually.

The sections include:

• Market analysis
• Audience demographic
• Analyzing the competition
• Top social networks
• Content sharing plan
• Content calendar
• Collaborators
• Guiding principles
• KPI overview

3. StoryChief’s Social Media Content Calendar Template

When you use StoryChief to strategize and plan your social media content, you get access to our Content Calendar . This means that once you create and plan your content, it will auto-publish posts according to your schedule. You don’t have to double up your work by copying content from Notion over to a social media scheduler.

You can plan, collaborate, schedule, and measure results all in one place. Learn more about managing content collaboration with StoryChief.

4. Natalie Furness’s Growth Marketing Strategy Template for Notion

Natalie Furness is a revenue operations consultant who specializes in growth marketing. Her Growth Marketing Strategy Template for Notion is one of the most detailed marketing strategy templates we’ve ever seen. While it’s not specific to social media, you can easily use it to document your strategy for social media specifically.

It includes:

• SWOT analysis
• Strategy documentation
• Key growth metrics
• Attribution analytics
• OKR tracking
• Customer journey maps
• Marketing partner database

By following this template and filling out every detail, you’ll create a social media strategy that will impress stakeholders and keep efforts on track toward reaching important business goals.

This video walks you through the marketing strategy template in more detail:

5. Easlo’s Social Media Planner for Notion

Notion has a template library where you can find their free templates as well as ones for sale by the Notion community (at affordable prices). Easlo’s Social Media Planner is an excellent template for any team already using Notion. You can track your social media strategy in terms of channels, content formats, and post frequency, as well as your content calendar and upcoming tasks.

And of course, you can create a separate Notion doc to outline your target audience, goals, and success metrics.

6. Social Media Strategy Template by Latasha James

Latasha James is a social media strategist and manager who teaches other marketing agency owners how to create effective social media strategies for their clients. In her Social Media Management Toolbox course, she offers a social media strategy template that covers business goals, content audits, recommended channels, posting schedules, content formats, content pillars, and examples of content ideas.

You can watch this walkthrough of her Social Media Strategy Template and recreate your own version using Google Slides or Canva.

7. Lucidchart’s Marketing Plan Template

Lucidchart is a popular tool for creating diagrams and flowcharts. Their Marketing Plan Template can be easily customized for your social media strategy. Add your channels, content formats, and content categories to the mind map to help you visualize your overall approach.

On its own, this graphic isn’t comprehensive enough. So, be sure to download the image and upload it to your overall strategy document, where you can describe why you’ve chosen certain channels, content formats, and content categories.

Top 4 tools for creating your social media strategy

When creating a social media strategy, you need the right tools. You can use all of these together for different purposes.

1. StoryChief

StoryChief is a platform designed to help you collaborate on organic content . Content managers, social media managers, and freelancers can all work together in one place. So, rather than plan your content on one platform and schedule it on another, you can save time and never have to double up on your work.

How to use it for your social media strategy :

StoryChief is best used for sharing your first content calendar during the strategy process. Then, you can continue to use it for implementation and analytics.

Check out this tutorial to learn how to set up your channels, integrations, and content calendar:

Canva is a popular design tool that is an easy cloud-based alternative to professional design products like Adobe InDesign.

How to use it for your social strategy :

This tool is great for presenting your strategy. Create slides for all of the key sections and share the link with stakeholders, or organize a meeting to present and take feedback.

With Miro , you can visualize or diagram anything. Consider it a visual whiteboard and design tool. You can use it to organize your thoughts and create attractive images.

Miro has a lot of use cases when you’re fleshing out your strategy. You could use their RICE method template when prioritizing channels and then include the visual in your strategy presentation:

Or, you can use it to illustrate how social media fits into your content funnel, how you’ll collaborate as a team, or just about any other process or method.

4. Google Sheets

It’s hard to imagine life without Google Sheets . While not as fully featured as Microsoft Excel, this tool is a favorite among many digital workers who want to collaborate in the cloud.

It’s great for organizing just about any data.

Google Sheets is best used when analyzing your competitors. You can include information on your competitors’ followings and top content. Then add your key takeaways to your presentation slides.

We have 20 more social media agency tools listed here: from creation to management, monitoring, and employee advocacy.

Social media strategy examples [by channel]

In this section, we’ll deep-dive into example social media strategies for Instagram, Twitter, LinkedIn, TikTok and Pinterest. Additionally, if you’re looking to get actionable insights into how social media algorithms work in 2024, take a look at this blog post.

Instagram social media strategy

Because Instagram provides so many different types of content formats, you can really let your creativity shine. However, the accounts that are getting the fastest growth are those that post Reels regularly .

Example company: Shopify

Shopify is one of the largest e-commerce platforms in the world. It’s used by billion-dollar brands and new startups alike.

Shopify’s Instagram account features only a few types of content formats:

• Standard feed posts
• Carousel posts

They don’t do Stories. They don’t do Lives.

Let this be a lesson in not biting more than you can chew!

They provide really high-quality vertical videos, as you can see in this funny example:

View this post on Instagram A post shared by Shopify (@shopify)

Shopify knows how to play the social media game. They don’t work too hard to educate their audience on what Shopify does. Instead, they focus on brand awareness and use viral content to drive as much traffic as possible to their Linkpop .

Too many B2B brands are failing on Instagram because they’re attempting to appeal to companies instead of people. Shopify only makes human-centric content.

Interestingly, Shopify also drinks its own Kool-Aid, because they sell products from its own e-commerce store that are designed for its audience, such as t-shirts that say “entrepreneur” on them.

Twitter social media strategy

Twitter is a great place to show off your funny side, and of course, share links to your great content.

Example company: Adobe

Adobe offers a variety of products for creatives, small businesses, and enterprise marketers. Although Adobe is a large enterprise company, they do a good job of keeping its social media content personable and informal.

Like many companies, Adobe uses their Twitter account to drive traffic to the free content featured on their website.

If your camera roll is 99.9% pictures of your pet, this one's for you. 🐾 Find your furry friend's purrfect angle: https://t.co/JQqaf5LqTy — Adobe (@Adobe) October 29, 2022

But they also wisely post native content that doesn’t include any links. Like this funny tweet that is relatable to designers, photographers, and other digital workers.

Just one more edit… – two hours ago 🤡 — Adobe (@Adobe) November 1, 2022

Adobe has a massive global audience. Their 800K+ Twitter followers could be made up of everyone from amateur photographers to Fortune 100 business executives. They do a good job of providing mass appeal with their Twitter content.

Adobe uses their Twitter account to send traffic to the homepage of their website as well as to their free content for designers and photographers.

To keep their account relatable, they focus most of the content on their small business audience. This makes sense because they can garner big business clientele through inside sales and leave social media to win over small businesses, students, and individuals.

LinkedIn social media strategy

LinkedIn is the best platform for reaching a professional audience. Use it to connect with small business owners and employees from organizations of all sizes.

Example company: Gong

Gong is a revenue intelligence platform. The company is known for its bold, no-nonsense branding.

Gong employees at all levels of the organization post regularly and garner lots of brand awareness for the company.

For example, this post from RVP Dana Feldman shares behind-the-scenes SDR tips:

Employee advocacy is the name of the game on LinkedIn. Personal accounts get far more visibility than company accounts. The team at Gong understands this and dominates LinkedIn. People from a variety of teams post regularly, including marketing, product, sales, and the c-suite.

TikTok social media strategy

The TikTok algorithm shows users new content on the For You page. Creators can focus on making great content, without having to spend time commenting on other people’s posts to drive traffic back to their own accounts.

Example company: Rachel Pedersen

Rachel Pedersen is a business coach and social media strategist who trains social media managers in growing their businesses and who also helps entrepreneurs and influencers grow their reach and income through social media.

Her TikTok content has racked up over 19 million likes on TikTok so far.

Because her audience is small business owners, she uses a more personal approach. She posts about motherhood, entrepreneurship, freelancing, mental health, and other topics that matter to her and her audience.

In her free TikTok Business Bundle , Rachel shares that her TikTok strategy looks something like this:

She sells courses on growing social media accounts and on starting a business as a social media manager.

Pinterest social media strategy

A lot of bloggers and digital publishers use Pinterest to promote their content, making it an excellent platform for not only targeting middle-class millennial women ( the biggest user segment ), but also online creators.

Example company: ConvertKit

ConvertKit is an email marketing software that is popular amongst bloggers, freelancers, course creators, coaches, and other small business owners.

With their Pinterest account, ConvertKit does an excellent job of targeting their small business audience. They share productivity tips, marketing advice, and useful templates and tutorials.

ConvertKit utilizes Pinterest’s SEO features to get views and clicks not only from their own followers but from Pinterest searches too. The account has just 4.9K followers, but 2.5 million monthly views, meaning they are SEO-optimizing every pin to further its reach.

For all of their blog content and lead magnets, they create dozens of different pins linking back to those URLs.

Implement your social media strategy with StoryChief

StoryChief gives you all of the tools you need to plan, create, schedule, promote, and analyze your content.

Join 5,000 marketing professionals and teams who already save multiple hours every week on creating and distributing content. Create a free account and start publishing today . 🙌

SEO score is generated by our copywriting assistant and helps us rank higher on search engines.

15+ Best Social Media Presentation Templates

Engage your audience with our social media PowerPoint templates. These tools help you create compelling presentations that are optimized for sharing on social media, enhancing your online engagement.

Active Social Media PowerPoint Template

Digital and social media marketing often operate on a tight budget. That means you need to make every dollar count. This social media presentation tem...

Sociala Presentation Template

This social media presentation PPT template includes a SWOT analysis. Use it for specific projects. You’ll get 30 slides to choose from. Sociala...

Social Media Analytics PowerPoint Template

Looking for digital marketing PPT templates? This is a social media PowerPoint presentation template that will help you craft content for your network...

Social Network PowerPoint Template

Looking for a social media PowerPoint template? This social media PowerPoint template comes in handy. Thanks to PowerPoint you can alter it with a few...

Socio Presentation Template

Show your social media presence, thanks to the Social Media Guide PowerPoint template. It’s a winning social media PowerPoint presentation downl...

Socialedia Social Media Presentation

This is a great social media PowerPoint template. It’s designed with analytical reports in mind. This digital marketing PPT download has many sl...

Vendo Presentation Template

Do you want to impress your audience with your knowledge and skills? You need a social media plan PPT that represents you well. Vendo is that ideal so...

Mediaplan Presentation Template

The Mediaplan PowerPoint template is a modern and sleek professional presentation that will give a boost to your business meetings and lectures. It co...

Content Marketing PowerPoint Template

Update your social media PPT for 2022. Get this social media marketing PPT for your next presentation. This social media PPT download comes with chart...

Social Media Management PowerPoint Template

Need a professional social media PowerPoint template that’s also stylish? Then take a look at this premium template. It’s perfect for all ...

Sociometrics Social Media PowerPoint Template

This social media insight PowerPoint template is a presentation designed to analyze the performance of your business on social media platforms. It pro...

Modern Social Media PowerPoint Template

This simple download offers a variety of slides. It’s a marketing PPT template with a social media theme. It comes in 4:3 and 16:9 aspect ratios...

Gianna Presentation Template

Social media is a crowded landscape, and it pays to stand out. This trendy modern social media advertising PowerPoint presentation includes 100 unique...

Social Media Marketing PowerPoint Template

Get an amazing social media PowerPoint presentation template like the above-mentioned product. It is a fast way to get your social media networks in f...

Morina Social Media Presentation

Morina is a social media marketing presentation template for fans of minimal design. Every slide is completely customizable and comes in the widescree...

Fixga Social Media PowerPoint Template

Sure, you can find a free social media PowerPoint presentation template. Turn to a professionally-designed premium option like this, featuring 30 slid...

Socialina Social Media PowerPoint Template

Social media is all about engagement and visual identity. This social media PowerPoint template is perfect. Present your brand’s visual online p...

Visious Social Media Presentation

A social media PowerPoint like this helps you put your best foot forward. Device mockups are included as a critical feature of the template. These all...

FAQs About Social Media Presentation Templates

What are social media presentation templates.

Social Media Presentation Templates are pre-formatted designs that can be used for creating professional and visually appealing presentations related to social media. These templates can be used across various presentation software like PowerPoint, Google Slides, and Keynote. They typically feature elements such as infographics, charts, and diagrams related to the social media realm.

These templates are used to present data and analytics, marketing strategies, campaign overviews, and other related topics in an easy-to-understand and engaging manner. They are ideal for social media managers, digital marketers, business owners, or anyone who needs to showcase information about social media in a professional context.

Why should I use Social Media Presentation Templates?

Using Social Media Presentation Templates comes with several benefits. First, these templates can save you a lot of time and effort. Instead of starting from scratch, you only need to input your data and adjust the design according to your branding or preferences. They provide pre-made layouts, so you no longer have to worry about designing your slides.

Second, templates ensure consistency in your presentation. All slides follow the same design, which contributes to a seamless and professional look. Lastly, these templates help in delivering your message effectively with the help of relevant visuals, making your presentation more engaging.

Why do I need a Social Media Presentation Template when I can use traditional ones?

Social Media Presentation Templates are designed specifically for presenting social media-related content. These templates usually include graphics, icons, and layouts that are tailored to present social media data and strategies. Traditional templates may not have these specialized components.

In addition, using targeted templates for your presentation can make it more focused and relevant to your audience. It also helps in keeping your audience engaged as the visuals are more relatable and easy to understand.

How customizable are Social Media Presentation Templates?

Social Media Presentation Templates are usually fully customizable. You can insert your text, photos, logos, or any other necessary graphics. You can also adjust design elements like color scheme, fonts, and backgrounds to align with your company branding or specific preferences.

Moreover, the included charts, graphs, and infographics are often data-driven, which means you just need to replace the presented dummy data with your own. This feature can make a significant impact in terms of achieving a personalized and professional presentation.

Where can I find quality Social Media Presentation Templates?

Quality Social Media Presentation Templates can be found on various online platforms. These platforms include template marketplaces and specific tools for presentations like SlidesCarnival, SlideModel, Envato Elements, or TemplateMonster. These platforms offer a wide range of templates to satisfactorily cater to your needs.

When choosing a template, be sure to evaluate its design, customization features, and relevance to your content. A preview function is usually available to help you choose the most suitable template. It's also worthwhile to check reviews or ratings if available to ensure it's a reliable choice.

Social Media Strategy Presentation

Your social media strategy has many moving parts: background research, campaign goals, task lists, deliverables, and more. That’s why your social media strategy presentation has to be comprehensive, organized, and easy to understand.

A customizable, intuitive social media strategy deck template can relieve some of the stress of building your own presentation, allowing you to focus on sharing important information with your social media team. 

Use a social media strategy presentation template to:

• Present research, goals, and strategies to executives
• Keep social media team members informed
• Check in on social media campaign progress and deliverables

Create a stunning Social Media Strategy Presentation

Every slide in your social media strategy presentation template fills an important role, so choose them carefully. While putting together your social media strategy deck slides, think about adding graphs, comparison charts, timelines, or a SWOT analysis to make your points visually. Some potential slides to include are:

Pro tips for your Social Media Strategy Deck Template

Consider these tips when creating your social media strategy deck.

A good rule of thumb for your social media presentation: provide an overview before diving into the details. This kind of structure may help your slides connect and flow naturally.

Charts, graphs, timelines, diagrams, and other graphics can transform your social media strategy presentation into a memorable, meaningful one.

Think about including pauses or breaks for Q&A into your social media strategy presentation.

Limit one idea or one topic to one slide. Overcrowding each slide makes it harder for your audience to absorb and remember the information, as well as execute on it.

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How to create a social media presentation for any business and brand (+ bonus tips for newbies)

What is social media presentation.

In the digital age, where attention spans are shrinking, creating an effective social media presentation is crucial for capturing and retaining any client’s interest. For example, when a business is looking for a social media manager (SMM) to boost their company’s social media presence, they want to know what will be done before it is actually done: what results they’ll get and what methods will be used to achieve them. That’s when a social media presentation comes in handy as the most attractive and informative way to introduce a business PowerPoint presentation .

If you wonder how to present a social media strategy, consider the below tips to help guide your path forward. In today’s article, we’ll walk you through the essential steps to create an impactful social media strategy PPT for any platform that not only conveys your message effectively but also engages your client, so dive right in!

How to create a social media strategy presentation?

Before you design slides, you need to have text, images, or infographics to add. A social media PowerPoint presentation must be related to content such as your social media strategy. Below, we share the steps that will help you craft an impactful social media marketing presentation for client they will never forget!

Disclaimer: You should not limit yourself to just one slide, e.g., to show the target audience, and we’ll now give you an approximate skeleton to follow.

Set goals: Slide 1 ⎼ Social media goals

To present informative social media presentation slides, you should have a solid discussion with the client to discover their business goals and transform them into social media goals. It will impact further brand presentation and research on the target audience, competitors, and promotion methods. In such a presentation, your clients will expect clear and tangible metrics.

For example, a shoe company wants to boost its sales using Instagram. In this case, you have to create goals of getting more conversions in sales, like increased clicks to the company’s website. Your social media analytics presentation should depict how a specific promotion method on a specific platform will give specific numbers.

Pro advice: Use Google Analytics for enhanced tracking and PowerPoint redesign services to create compelling diagrams.

Research your audience: Slide 2 ⎼ Target audience

Most clients know the “persona” they are marketing to, but your task is understanding if desirable business goals match the typical buyer persona. If the client doesn’t know their target audience, you should make recommendations but still try to discover the location, age, occupation, or favorite game of the people they want to reach. The more criteria you know, the more targeted tone and voice you will be able to use to influence people’s choices.

Research competitors: Slide 3 ⎼ Competitors

An effective social media marketing presentation ppt has to analyze direct competitors that definitely exist. And their SMM has already tried promotion strategies for you to learn from or avoid. Researching competitors is about thinking outside the box and analyzing their mistakes or successes. Your client should not be present on every platform, so do research and explore which ones will work best for their business.

When looking at competitors, consider two main things:

• MARKET GAP (e.g., there is no podcast about house plant care).
• LEAD ENGAGEMENT (e.g., they get fantastic traffic from Instagram).

Remember, researching competitors teaches you what to do and what not to do: posting frequency, type of content, followings of their followers, and more.

Do social media audit: Slide 4 ⎼ Social media analysis

Any social media report presentation must summarize what the company is already doing. It may be a new company you have to launch social media channels for, and it may be an experienced business looking for a new strategy.

If you create a social media strategy for an existing company, you have to audit its media to define baseline metrics: the number of followers, demographic data, average engagements, content performance, and other important analytics.

If you create a social media strategy for a startup, you will have what to offer only after researching their personas and suitable social media. For example, the target audience is women aged 40 to 55 living in the suburbs, so you offer to go with Facebook.

Set up the infrastructure: Slide 5 ⎼ Content posting tools

In the case of a new company, setting up the infrastructure means doing manual work or making use of SOPs to automate processes.

Answer the following questions if you’re going to do everything manually:

• Am I going to post things natively?
• How are we going to get the content calendars approved?
• Am I the only one to contact/answer the audience in DM/messaging?

In the case of established companies, they will most probably onboard you on a tool they already use and assign a colleague for you to master it quickly.

Create a content calendar: Slide 6 ⎼ Instagram/Facebook/TikTok content calendar

The last thing is putting together your content calendar and content into motion, which can be the hardest part. The last slides in the social media presentations ppt show an example of a post and calendar in tools like CoSchedule. For instance, you will post stories daily, behind-the-scenes images twice a week, and share product posts thrice weekly.

Regardless of plenty of scheduling tools, we advise building a simple content calendar in Excel Spreadsheets to send directly to a client and get approval/feedback.

6 bonus tips for newbies

Tip #1: develop a compelling storyline.

Every effective presentation tells a story, and social media presentations are no exception. Craft a compelling narrative that takes your client on a journey, keeping them engaged from start to finish. Begin with a strong introduction, followed by a clear progression of ideas, and conclude with a memorable closing. Remember, a well-structured storyline can enhance the overall impact of your social media content strategy presentation.

Tip #2: Design eye-catching visuals

Visual elements play a crucial role in any presentation. Create visually appealing graphics, images, and videos that complement your content and are consistent with the brand’s aesthetics. Then, ensure they are optimized to maintain a professional and cohesive look across different devices.

Pro advice: If design is not your cup of tea, consider hiring a professional PowerPoint redesign company to create beautiful icons, diagrams, and other visuals for you.

Tip #3: Incorporate engaging multimedia

Diversify your content by incorporating various multimedia elements. Leverage the power of videos, GIFs, and interactive elements to captivate your client even more.

Tip #4: Keep your social media presentation ppt concise

In the fast-paced world of social media, conciseness is key, so keep your presentation focused on the essential points. Avoid overwhelming your client with excessive information. Instead, prioritize clarity and simplicity to ensure your message is easily digestible. Consider using bullet points, short sentences, and impactful visuals to convey your ideas efficiently.

Tip #5: Leverage data and statistics

Support your claims and statements with relevant data and statistics. Incorporating credible information not only adds authenticity to your presentation on social media strategy but also helps build trust with your client. However, be sure to attribute your sources to enhance credibility.

Tip #6: Optimize for mobile

With the increasing use of smartphones, optimizing your presentation for mobile devices is crucial. Ensure that your content is responsive and looks appealing on smaller screens. Test your presentation on various devices to identify and address any formatting issues. A mobile-friendly presentation enhances accessibility and caters to the preferences of on-the-go clients.

Creating an effective social media campaign presentation requires a thoughtful combination of understanding the client’s needs and their target audience, compelling storytelling, and visually engaging content. By following the tips outlined above, you’ll be well-equipped to craft presentations your client will most definitely appreciate.

In case you need any help with social media slide design, don’t hesitate to contact us for professional assistance. Our presentation design experts are available to help 24/7/365!

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• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Present financial information visually in PowerPoint to drive results
• Keynote VS PowerPoint
• Types of presentations

• Guide & How to's

Top strategies and tips for creating awesome marketing presentations

How to create a business plan presentation?

How to create weekly status report template

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• Social Media

How to Quickly Make Social Media Marketing PowerPoint PPT Presentations With Templates

Do you have a social media PowerPoint presentation coming up? Are you unsure how to customize a PowerPoint template? A social media PowerPoint template can help.

Download a fully featured and professionally designed social media PowerPoint presentation template. Create a presentation that your audience will love. 

Creating social media PPT templates from scratch is an incredibly time consuming process. Having a template designed and ready for you to input information will help you deliver the best possible presentation. In this tutorial, I'll show you how to make a social media presentation with a premium template.

Best Social Media PPT Templates on Envato Elements (With Unlimited Use)

Explore a massive library of social media PowerPoint templates on Envato Elements. For one low monthly fee, download as many social media PPT PowerPoint templates as you want.  You can also download all the other resources available on Envato Elements for your nonprofit such as:

• presentation templates

All Elements design templates come ready to use. They feature stylish designs and are fully customizable to help you make the best possible annual report for your nonprofit.

How to Quickly Make Social Media Marketing PowerPoint PPT Presentation

In this tutorial, we'll customize a social media PowerPoint template from Envato Elements. It's one of just many included with your monthly subscription. 

Now let's get started customizing our social media PowerPoint presentation template:

1. Choose the Slides You Want to Use

The first step to editing your social media template is to choose the slides that you want to use. Upon looking at our template, not all the slides will be necessary for our presentation.

For each slide that you don't want to include in our presentation, right click and choose the Delete Slide option. 

When you're going through your templates slides have your presentation's content handy. That way you'll know what specific slides you want to use, and which ones don't fit with the particular content of your presentation. 

2. Choose Your Theme

Each template already comes with a theme. But the current theme doesn't quite match our company's brand identity. The colors on the slides aren't exactly on theme for our brand, so we'll change these.

To change the theme, click the Design tab on the top menu bar. You can select from all the various preset color themes that PowerPoint offers, but we've very specific colors that we want to add. You can create a custom theme that's got the exact colors that are used for our brand from the Design tab.

Navigate to the far right of the design section and click the drop down arrow. From the drop down menu, choose Colors > Customize Colors. This opens up a menu where you can choose the exact color for the various text, accents, and hyperlinks. 

Input all your custom colors into the various fields and then click the Save button. This will save your current color theme as Custom 1. Now you're ready to add your content to the presentation. 

3. Add In Your Content

Adding your presentations content to your slides is incredibly easy. All you've got to do is double click the text placeholders and paste in your own text. Have all your presentation's content on a document so you can just copy and paste all the information on the slides. 

4. Resize and Adjust Text Placeholders

The text placeholders may be the perfect size for the amount of text that's currently in them. But they might be too small or too big for the text that you want to add.

There's an easy fix. Just click and drag the corners of the text placeholders and resize them. Also, click and dragging the text boxes allows you to move them wherever you'd like on the slides. 

5. Change Fonts

Another way to customize your social media PowerPoint template is to change the fonts that were used. You can do this by clicking onto any text area, pressing the CTRL+A to select all the text. Then select a different font from the dropdown menu on the Home tab. 

You can also switch to the Design tab and click on the downward arrow under the Themes section. Then, hover over Fonts and choose a different font set.

6. Add Images

Images are a great way to add visual interest to your presentation. Often templates will come with image placeholders where you can just click on the image icon and add an image from your computer. Our template doesn't include image placeholders, but we can easily add images to any one of our slides. 

To do this, click on the Insert tab. Next click on Pictures > Picture from File... This opens up the files on your computer where you can select our specific image that you want on our slide. 

7. Customize Slide Backgrounds With Images

Besides adding photos to your slides, you can also set an image as a background. To do this click on the Design tab and select the Format Background option. This opens up a menu on the right hand of the social media PowerPoint.

Then select the Picture or texture fill circle and then select the Insert... button. From there select an image from our computer and it'll be inserted into the background of the slide you're on. 

8. Edit the Infographics Data

Our template comes with a ton of great graphics that help us show our company's data. But the display of the infographics doesn't quite match the information that we want to provide for one of our slides. On our "Social Media Statistic by Gender" slide, we want to adjust the circle graphics to reflect our percentages for the certain age groups. 

To adjust the graphics on this page, click on the layer that you want to adjust. In this case it's the white outline on the circle graphic. Then drag the position to more accurately depict the percentage. 

9. Customize Icons

Next, we want to replace a graphic that's on one of our slides. We'll navigate to the "Why Use Google+" slide and look to the right hand table. The "50% Google+" section has an icon that we'd like to replace. To start, we'll delete the icon that's currently there.

To do this, highlight the icon and press the Backspace button. Next, we'll navigate to the top header and choose the Insert > Icons option. This brings up a right hand menu of icons to choose from. Select the human looking icon. Click the Insert button at the bottom right hand corner. 

Next, we need to change the color of the icon to match our theme.

Change the color by right clicking the icon and choosing the format graphic option. A right hand menu appears again. Click the fill drop down menu. Then click on the Paint Can icon and choose the color white. Our icon is now in the color of our color scheme. Finally, adjust the size of the icon by clicking and dragging to our desired size.

10. Customize the Map

Lastly, you can customize the map to better reflect the data in your presentation. Simply right-click on the country or continent you want to colorize and then select Format Shape . Click on Fill > Solid Fill and select your desired color from the drop-down menu. 

So, with a few customizations to a professional template, you can create a unique presentation. 

Looking for even more Social Media PowerPoint templates? In the next section, we'll look at even more PowerPoint templates that you can download. 

Even More Premium Social Media PowerPoint Templates

Still haven't found the right Social Media PowerPoint template for your upcoming presentation? Here are even more articles that you can check out that have even more best-selling social media PowerPoint templates:

Let's now have a look at some of the top trending social media PPT templates available on Envato Elements.

5 Social Media PowerPoint Templates on Envato Elements & GraphicRiver (For 2021/2022)

Searching for the right social media PPT template can be difficult. To help you with your search we've gathered the top five social media marketing PPT that you can buy today:

1. Social Media Infographic

This premium social media PPT template is full of eye-catching infographics. Whatever type of social media marketing presentation PPT you're creating, this template will help you deliver a modern presentation. All the slides feature a white background to help the infographics shine. 

Here are a few notable features for this social media PPT:

• 21 various social media infographics
• PPTX & PPT files
• editable and easy to use

2. Social Media Trends

Download this social media marketing PPT if you want to make a statement. Infographics, charts, and stylish slide designs are all part of this template. What separates this template apart are the various map infographics. They allow you to clearly show social media data country by country. 

• 100 unique slides 
• light and dark color scheme
• fully editable objects (font, icons, data driven, etc.)
• drag & drop to change images

3. Social Media Infographic PowerPoint Template

Deliver your next presentation in style with this fully featured Social Media PPT template. Social Media marketing presentations focus on delivering appealing slides that grab your audience's attention. The unique layouts, and colorful graphics give you the tools necessary to give a stunning presentation. 

Here's what you can expect in this template:

• 19 multipurpose slides
• unlimited color options 
• widescreen (16:9) aspect ratio

4. Active Social Media Creative PowerPoint Template

This stunning looking social media PowerPoint template has 3D graphics. With well-structured slides, appealing fonts, and fully editable visual elements your search for the perfect template is over. This template even features data visualization like charts, diagrams, and infographics. 

Here are the main features:

• 90+ unique slides
• unlimited color options
• animated slides
• use 3D icons illustration
• light & dark background options

5. Social Media PowerPoint

Looking to promote your social media company to your potential clients? This social media PowerPoint template is complete with many unique slides that are fully editable. Just input your presentations information and you'll have a professional presentation ready. 

Here are a few notable features for this social media PPT template:

• 10+unique slides
• resolution 16:9 
• support fast and free
• 100% vector

Using Microsoft PowerPoint for a Social Media Presentation

PowerPoint is full of features that can help you deliver a unique social media marketing presentation. 

Here are some of the features that makes this software such a powerful presentation tool for a social media presentation:

• Fully customizable. Every template that you use in PowerPoint is fully customizable. You can change everything from the fonts to the background color. If you can see it, you can customize it to fit your presentation needs.
• Media Support. You'll likely need to include different media in your social media PPT. Whether you need to include audio, images, or video, you can add all these into your presentation. This allows you to make your presentation as interactive as you would like.
• File Flexibility. Microsoft PowerPoint files can be used opened in all types of other presentation software such as Google Slides. So, anyone who wants to access your social media PPT file can even if they don't own PowerPoint. This is especially helpful if you're sharing your presentation online.

Learn More About Making Social Media PPT Templates

PowerPoint is an incredibly diverse piece of software. The tips mentioned in this article are sure to get you up and running with your next presentation. If you'd like to explore even more ways to customize your presentations, check out the article, PowerPoint tutorial guide , as well as the other resources below:

Get Your Social Media PPT Today!

Using a professionally designed social media PowerPoint template is the most effective way to create a presentation if you aren't a graphic designer. Premium templates look professional right from the start. As shown in this tutorial, they're incredibly easy to customize. 

Whether you need multiple social media marketing PPT templates or you only need one , Envato has you covered. By paying a low monthly subscription, you get access to a full library of PowerPoint templates as well as thousands of other creative assets. 

If you only need to buy one social media PPT template, then GraphicRiver has plenty of high quality designs for you to choose from. 

Get started on you next social media PPT today by downloading a premium template!

Editorial Note: This tutorial has been updated with help from Brenda Barron . 

• Presentations

Social Media Presentation

Used 4,963 times

Present your social media strategy with this free social media presentation template that you can customize and use for free.

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Prepared by: ​ [Sender.FirstName] ​ [Sender.LastName] ​ [Sender.Email] ​

Social Media presentation

​ [Sender.FirstName] ​ [Sender.LastName] ​ [Sender.Company] ​

Table of Content

SOCIAL MEDIA RESEARCH

TARGET AUDIENCE

MESSAGE

SOCIAL MEDIA OBJECTIVES

GOALS AND KPIS

TIMELINE

SUCCESS METRICS

SOCIAL MEDIA PLATFORMS

ACTIVITY FREQUENCY

SOCIAL MEDIA CAMPAIGNS

SOCIAL MEDIA PLAN

CONTENT ASSETS

USER GENERATED CAMPAIGNS

BRAND KEYWORDS AND HASHTAGS

Social Media Research

SOCIAL MEDIA RESEARCH WILL HELP YOU IDENTIFY WHICH TYPES OF CONTENT YOU SHOULD POST, HOW OFTEN TO POST, AND THE IDEAL POSTING TIMES BASED ON YOUR TARGET AUDIENCE.

Social Media Research

Target Audience

Target Audience

CRITERIA FOR YOUR TARGET AUDIENCE:

State the target audience and demographic you hope to reach through your social media efforts.

POSITION / INCOME

​(50 WORDS)

CAREER / LIFE GOALS

Description

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vehicula lectus nec lectus auctor, iaculis commodo nulla efficitur. Donec dignissim felis eros, eu iaculis felis molestie porta. Integer in dapibus ante, sit amet elementum risus. Curabitur non blandit justo, id facilisis neque. Morbi elementum molestie sapien. Maecenas vitae arcu ut.

OUTLINE THE KEY MESSAGING THEMES YOU WANT IDEAL CUSTOMERS (AND THE REST OF THE WORLD) TO RECEIVE WHEN THEY ENGAGE WITH YOUR BRAND ON SOCIAL MEDIA PLATFORMS.

Social Media Objectives

OBJECTIVE EXAMPLES:

State the key objectives that you hope to achieve through your social media efforts.

INCREASE FOLLOWER COUNT ON FACEBOOK PAGE TO X

GENERATE MORE LEADS FOR X PRODUCT OR Y SERVICE

BUILD AUTHORITY IN X NICHE FOR THE PURPOSE OF Y BUSINESS GOAL

Goals and KPIs

KPIS TO INCLUDE IN YOUR SOCIAL MEDIA GOALS SLIDE:

List your key social media goals and the KPIs (key performance indicator metrics) you'll use to track your progress.

BUILD BRAND LOYALTY

GENERATE EXPANSION REVENUE

INCREASE AUTHORITY

ARPA and LTV

# of likes and comments + follower growth

INITIATIVE EXAMPLES:

List core initiatives for your social strategy and the implementation timeframe for each one.

DAILY TIPS ON HOW TO USE THE PRODUCT BETTER

CUSTOMER COMPETITION WITH PRIZES

FREE WEBINAR

HOLIDAY PROMOTIONS

Success Metrics

EXAMPLE SUCCESS METRICS:

ENGAGEMENT:

IMPRESSIONS:

CONVERSIONS:

Social Media Platforms

List the social media platforms that you will be posting content on.

Activity Frequency

State the posting frequency for each of your key platforms.

LINKEDIN WEEKLY POSTING SCHEDULE

FACEBOOK MWF POSTING SCHEDULE

TWITTER DAILY POSTING SCHEDULE

YOUTUBE MONTHLY POSTING SCHEDULE

TIKTOK WEEKLY POSTING SCHEDULE

Social Media Campaigns

SOCIAL MEDIA CAMPAIGN EXAMPLES:

TIPS AND GUIDES

USER-GENERATED CONTENT

POLLS AND GIVEAWAYS

Social Media Plan

Add a table slide that will summarize your goals, the initiatives that will accomplish them, and the implementation timeline.

TO DO LIST:

reach 5,000 Facebook followers

increase conversion rate on social media platforms

generate more revenue with holiday sales

post three times a week on company Facebook page

update company account bio and about us copy

promote sales through Facebook ads

Content Assets

ASSET EXAMPLES:

List the content assets that you can leverage for your social media campaign.

INFOGRAPHICS

DOWNLOADABLE CHECKLISTS

PRE-RECORDED GUIDE AND REVIEW VIDEOS

User Generated Campaigns

List upcoming campaigns that will leverage user-generated content such as reviews or contest submissions.

CAMPAIGN #1

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vehicula lectus nec lectus auctor, iaculis.

CAMPAIGN #2

CAMPAIGN #3

CAMPAIGN #4

Brand Keywords and Hashtags

List your most popular brand keywords and hashtags that will extend campaign reach.

BRAND KEYWORD #1

BRAND HASHTAG #1

BRAND HASHTAG #2

BRAND KEYWORD #2

EXPENSES TO CONSIDER INCLUDING IN YOUR BUDGET:

List the key expenses that make up the majority of your total social media budget.

Freelance social media manager

Facebook ads

Buffer scheduling software

$10,000/MONTH

Care to rate this template?

Your rating will help others.

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10 Creative Social Media Presentation Templates

Social media is THE topic of the 21ct century…

it’s a useful tool for connecting people around the globe, generating new business and creating connections, finding new friends or consuming endless entertainment.

So it’s a topic most of us talk and present about every day and luckily this means that there are lots of great and visually engaging Social Media Presentation Templates available for any taste.

We’ve collected some of the best and most creative Prezi presentation templates to illustrate your story. (Many templates also include a PowerPoint PPT version).

1. Social Media Technology Presentation Template

Are you doing business in the digital space or simply want to present about online and social media technologies? Here’s a presentation template for making a slide deck with a 3D Apple devices scene. A large iMac monitor with social media icons, your slide topics and other web devices like iPhones, iPad and Laptop orbiting around it. A perfect scene for illustrating the digital space and online universe. The template includes various business related quotes and company intro design elements which you can reuse in your presentation. Promote your own website or business or talk about the global technology giants and social media platforms like Instagram, Facebook, Pinterest and YouTube. Download Includes a Prezi and PowerPoint version.

2. Facebook Mockup Presentation Template

Who are you following on social media and do they deserve your attention? Here’s a creative presentation template for presenting about social media – 3D Prezi Template with a Macbook laptop on a world map background and various social media icons lying around it. Includes a mockup facebook interface which you can also replace with your own image. Talk about social media marketing or tell an interesting story using Facebook. Add your own social media links and replace the screen with your own website or image. Present about social data privacy settings, SEO tactics, viral marketing strategies or even online dating.

3. Online Multimedia Presentation Template

What is multimedia? Looking at this image might give a few clues – it’s a combination of multiple content forms such as text, images, videos, animations, or audio… and social media is filled with this stuff! This presentation template was created to illustrate the concept that we now have our lives filled with multimedia content and it is available with 1 click (or tap) of a button. The template features a bright background scene with a woman pointing a finger at a futuristic touch screen which is filled with images, and social media icons.

4. Social Mobile Presentation Template

Great presentation template for presenting anything related with social media marketing, online communication and instant messaging or SEO and backlinks. Rearrange or duplicate the chat bubble shaped boxes to add more placeholders for your content or zoom in and add your content anywhere else on the canvas. The templates features a smooth 3D background effect while you move from one slide to another which adds an interesting and eye-catching transition effect. Available for Prezi and PowerPoint.

5. Creative Internet Presentation Template

Time to be creative! An abstract 3D Prezi presentation template with a multimedia concept. Various internet and online related objects flying out an ipad screen. Present about your design agency business, social media marketing or creative multimedia project. Template includes many basic pre-designed elements for content: timeline, world map, image gallery, team page etc… Don’t just click through the slides – take full benefit of Prezi Next. Point with your mouse and scroll into any topic you want, don’t make a linear presentation.

6. Digital Design Presentation Template

An abstract 3D and dark themed presentation template for a creative web design or social media presentation. Angled front view of a computer monitor and various objects flying out of it. A great concept to illustrate web design, online marketing, social media, graphic design. Zoom into the colorful circles and insert your own content for your presentation topic. Customize the template to fit your branding style by changing the background color with one click. If you’re into graphic design and want people to know about it, then this a presentation template for you.

7. Social Media Likes Presentation Templates

Ready to become a social media influencer? You need lots of those likes and followers! Presentation template with small white icons forming a Facebook like button shape. Add the symbols you need and present why people should like your page. All the icons can be moved separately. Background image can be changed. Present about social media marketing, using social media in business, making viral content, advertising online

8. Social Media Manager Presentation Template

Every social media account has a manager…. Presentation template where a cheerful young girl with a white shirt is showing blank smartphone, selective focus, image focused on a smartphone screen. Show something important on a smartphone screen. Place slides and content to a blue vector based circles.

9. Social Media Mind Presentation Template

What’s going on in the head of a social media manager or social media user? Introduce your new ideas and show what’s on your mind with a creative thinking presentation template. Prezi template with gears/cogs inside the brain and cloud of graphics hovering above the head. Good Prezi presentation template for illustrating thoughts, mind maps and visualizing creative ideas, or talking about psychology, learning, education , thinking visually. Talk about business plans, future thoughts or simply creative ideas in the making and currently hatching in your brain. Don’t forget to oil the gears!

10. Digital Timeline Presentation Template

Are you on the right track with your digital strategy and online business? A creative 3D technology themed timeline Prezi presentation template. A curvy asphalt road going into a laptop screen with colorful  timeline markers on it.Present about technological developments or the IT roadmap in your business. Add more timeline events by duplicating the existing elements. Show the curvy road to adopting to digital changes and digitizing real world content.

Did you find a template you like?

I’m glad if you did, but no worries, we’ve got plenty more Creative Presentation Templates for you, in case you’re not happy with the above selection.

Be sure to also follow us on Facebook or GIPHY for some fun content:

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Social Media Marketing

Social media marketing: What it is and how to build your strategy

Jump into this comprehensive guide for crafting an effective social media marketing strategy from scratch. We offers insights into defining goals, selecting the right platforms, and measuring success through key metrics.

Reading time  22 minutes

Published on  September 20, 2023

Table of Contents

• Social media marketing involves using platforms like Instagram, X (formerly referred to as Twitter), and Facebook to promote brands and engage with customers. It encompasses promoting new products, interacting with customers through comments and creating content that reflects a brand's values and story.
• A successful social media strategy starts with setting clear and realistic goals. A few examples of goals for social media strategies are increasing brand awareness, generating leads and sales and providing comprehensive customer care.
• A data-driven approach is essential for measuring the success of a social media strategy. These metrics help brands understand audience perception and the effectiveness of their content. Some examples of important metrics to track include reach, clicks, engagement, organic and paid likes, follower growth and conversion rate.

Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch. Whether you’re totally new to social or want to double-check your priorities in 2024, this guide has you covered.

What is social media marketing?

Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter) and Facebook to promote your brand and sell your product or service.

If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing. If you interact with your customers via comments, that’s social media marketing. And if you create engaging content that showcases your brand’s values and story, that’s social media marketing too.

This form of marketing requires you to use social media management skills and tools. Just as you prepare other aspects of your marketing strategy, you need to have a plan for your social media marketing.

Now that we’ve defined social media marketing, let’s walk through how to create a plan. Check out our video below to watch how you can use the tips in this article to build a strategy in seven steps.

Set goals that make sense for your business

Social media strategy planning starts with your goals. Whether you want to expand your team, build a larger following or a more active community, taking the time to define your social goals is the first step to reaching them.

Either way, your goals will define your social media marketing strategy and how much time and energy you’ll need to dedicate to your campaigns.

Example social media goals for 2024 and beyond

What really matters is that you set realistic social media goals . We recommend tackling smaller objectives that allow you to scale your social efforts in a way that’s both reasonable and affordable.

Below are some example social media marketing goals that businesses of all shapes and sizes can pursue.

Goal example 1: Increase brand awareness

Brand awareness means getting your name out there. Some 68% of consumers say the primary reason they follow a brand on social media is to stay informed about new products or services, according to The Sprout Social Index™ .

Try to avoid solely publishing promotional messages and strike a good balance with authentic content that emphasizes your brand’s voice and story. The Sprout Social Index™ found that consumers don’t see enough authentic, non-promotional content from brands on social.

For example, in this TikTok video, Sani, a family-owned apparel company features a day in the life of the brand’s founders while visiting India for business:

Goal example 2: Generate leads and sales

Whether online, in-store or directly through your social profiles, followers don’t make purchases by accident. For example, are you alerting customers about new products and promos? Are you integrating your product catalog into your social profiles? Are you running exclusive deals for followers? Social media gives you an avenue to generate revenue.

Goal example 3: Grow your brand’s audience

Bringing new followers into the fold means finding ways to introduce your brand to folks who haven’t heard of you before. Growing your audience also means discovering conversations around your business and industry that matter the most. Digging through your social channels is nearly impossible without monitoring or listening for specific keywords, phrases or hashtags. Having a pulse on these conversations helps you expand your core audience (and reach adjacent audiences) much faster.

Goal example 4: Provide holistic customer care

The Index shows over half of consumers believe the most memorable thing a brand can do on social media is respond to customers.

Although 76% of consumers value quick responses, providing quality customer care isn’t just responding rapidly. Consumer expectations have evolved. Some 70% of consumers expect brands to provide a holistic experience with personalized responses that fit their unique customer service needs.

This means companies need to experiment with messaging and content when approaching customer care . For example, does your team have a protocol for handling @-mentions and comments? Do you have templated responses to FAQs? Does your brand promote user-generated content and hashtags? Your customers can be your best cheerleaders, but only if you give them a reason to grab the megaphone.

Goal example 5: Drive traffic to your site to illustrate ROI of social efforts

The Sprout Social Index™ shows 46% of marketers plan to calculate the return on investment (ROI) of advertising spend to connect the value of social to business goals in 2024.

Simple enough. If you’re laser-focused on generating leads or traffic to your website, social media can make it happen. Whether through organic promotional posts or social ads, keeping an eye on conversions and URL clicks can help you better determine your ROI from social media .

Any combination of these goals is fair game and can help you better understand which networks to tackle, too. When in doubt, keep your social media marketing strategy simple rather than complicating it with too many objectives that might distract you. Pick one or two and rally your team around them.

Bonus resource : A great deck can bridge the gap between raw social data and direct business value. Use this presentation template to pitch a compelling vision for your next campaign, initiative or annual strategy.

Get the deck template

Research your target audience and select your networks

Making assumptions is bad news for marketers. Both leaders and practitioners can disprove assumptions from the valuable insights social data provides. With the right tool, marketers can quickly research their audience . No formal market research or data science chops necessary.

What you need to know about your audience to influence your social media marketing strategy is already available. You just have to know where to look.

Remember: different platforms attract different audiences

Here are some key numbers for your 2024 social media marketing strategy that speak directly to which networks your brand should approach and what types of content to publish:

• According to The Sprout Social Index™, 53% of consumers say their social media usage has been higher over the last two years than the previous two.
• Instagram has 2 billion active users worldwide in 2023 and continues to be one of the most popular networks among teens between 13-17 years old.
• Women make up more than 60% of Pinterest’s global audience . Gen Z and Millennials use the platform the most.
• X has over half a billion monthly monetizable active users. And people spend an average of 31 minutes on the platform.
• LinkedIn is the hub for in-depth, industry-specific content that might be more niche than what you see on Facebook or X.
• LinkedIn is the top platform for B2B lead generation, rated by marketers. Some 4 out of 5 LinkedIn members drive business decisions.
• Some 78% of TikTok users have purchased a product after watching TikTok creator content about the product.
• And some 73% of users feel a deeper connection to brands they interact with on TikTok vs other platforms.
• In Europe messaging apps like WhatsApp play an important role in how people communicate with each other.
• YouTube is one of the most popular search engines in the world with billions of monthly users across 80 languages and 100+ countries.

Social media demographics and stats like the ones above are great for understanding where your target audience lives, but it's also important to understand the nuances of each social network so you can decide where your business needs to be.

Bigger brands with large customer bases tend to have presences across multiple platforms. Giants like McDonald’s and Starbucks are more likely to have the resources to be everywhere at once, but what if you’re a mid-size or small business? And just because there are so many social platforms, doesn’t mean all of them are right for your brand. For the sake of narrowing down where you should spend your time, below is a quick overview of each of the major social platforms:

Simple and straightforward, X is a solid starting point for most businesses. Requiring minimal setup and providing a place to go back and forth with followers directly, there's a reason why X remains one of the go-to platforms for customer service . If you’re trying to master the social media marketing basics of hashtags, tagging, brand voice and social media etiquette, look no further.

Facebook is a must-have for brick-and-mortar businesses looking to target local customers. Allowing check-ins and reviews, it’s a prime place to grow a dedicated local following. Plus, they have an incredible chatbot functionality that can take your customer service strategy and marketing campaigns to the next level.

Like many social algorithm changes, the platform’s algorithm change in late 2022 posed a challenge to some businesses looking to grow their Pages and stay in touch with fans consistently. The earliest algorithm prioritized Likes, but today’s is much more sophisticated and focuses on showing users the most relevant, meaningful content based on inventory, signals, relevancy scoring and other factors. That said, Facebook’s ad platform is the gold standard for social media ads because it can help businesses cut through the noise and lessen the impact of algorithm changes.

At its core, Instagram is a network centered around visual content. A major hub for brick-and-mortar businesses, e-commerce shops and influencers alike, the platform encourages brands to get creative. From eye-popping photos to clever captions, it’s all about finding unique ways to show off what you’re selling.

When Meta released Threads on July 5, 2023, the social network received over 100 million registrations less than a week after its launch, making it the most rapidly downloaded app ever. The launch of Threads sparked conversations about its role in the fediverse, or decentralized social media .

But, for now, Threads is a text-based social network that users can sign up for through their current Instagram account. Users can post on mobile, but Threads is also available on desktop. Threads are great for brands who already have Instagram accounts because the sign up process is pretty seamless.

LinkedIn is a network laser-focused on business trends and networking. LinkedIn is a goldmine, especially for anyone networking in the B2B space. Looking to get in touch with an influencer, marketing manager or CEO? Chances are you can find them here.

There are so many benefits of using LinkedIn marketing beyond networking, including content distribution and lead generation. We also have a guide for LinkedIn best practices so you can get full advantage of those benefits.

Pinterest marketing is insanely popular, especially among Gen Z and Millennials. Over 465 million people use this visual pinning platform every month to find inspiration and their next purchase. Pinterest is noted to be one of the best networks for social selling. Like Instagram, Pinterest thrives on imagery and inspirational content where products serve as the proverbial centerpiece.

Although some might not regard YouTube as a traditional social network, the platform’s active and engaged community speaks for itself. Considering that video represents the top-performing type of content across nearly every social network, YouTube is a great place to house your videos if you’re already producing them.

TikTok reached 1 billion users in September 2021 and remains one of the most popular apps in the world. Along with its viral trends and niche communities, the short-form video app is known for its hyper-personalized algorithm that keeps users scrolling for hours. TikTok marketing has changed the game for brands, allowing them to connect with customers in an entirely new way.

Picking networks for your social media marketing strategy

There are more than 15 social media platforms your brand can use , but don’t spread yourself too thin. Rather than try to dominate them all, you should consider which platforms make the most sense based on your industry and target audience.

Do your homework on your existing social media audience and focus on networks where your core audience is already active. You need to do further analysis before you can determine what your real-world social customers actually look like.

That’s why many brands use a social media marketing dashboard that provides an overview of who’s following you and how they interact with you on each channel.

For example, Sprout’s analytics dashboard puts your audience demographics front and center. It highlights which social networks see the most activity, helping you ensure you spend your time on the right networks. You can also use analytics to determine if you should create a new social media account . With Sprout, you can view X, Facebook, Instagram, LinkedIn, YouTube and Pinterest data side-by-side in a customizable format that’s exportable by date range and profile.

There are plenty of other sources of valuable audience data to supplement your social media insights. This includes your Google and email analytics, your CRM, your customer service platform or even your best-selling products.

All of the above will ultimately influence everything from your marketing messaging to how you’ll approach customer service or social commerce .

Establish your most important metrics and KPIs

No matter your goals or industry, your social media strategy should be data-driven. Rather than focus on vanity metrics, dig into data that aligns directly with your goals.

So, what metrics are we talking about? Below you’ll find a quick overview, but our full guide breaks down the social media metrics that matter (and why) in more detail.

• Reach . Post reach is the number of unique users who saw your post. How much of your content actually reaches users’ feeds?
• Clicks . This is the number of clicks on your content or account. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
• Engagement . The total number of social interactions divided by the number of impressions. This sheds light on how well your audience perceives you and their willingness to interact.
• Hashtag performance . What were your most-used hashtags? Which hashtags were most associated with your brand? Having these answers can help shape the focus of your content going forward.
• Organic and paid likes . Beyond a standard Like count, these interactions are attributed to paid or organic content. Given how much harder organic engagement is to gain, many brands turn to ads. Knowing these differences can help you budget both your ad spend and the time you invest in different formats.
• Sentiment . This is the measurement of how users react to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment do people associate with your campaign hashtag? It’s always better to dig deeper and find out how people talk or feel about your brand.

• Video views. This varies by platform, but refers to the number of views you receive on a video. Some channels treat video views as impressions–like TikTok–and others get super detailed with views. For example, Instagram offers views metrics for Stories, Reels and Live. Facebook and LinkedIn count a view when a user watches a video for at least three seconds. From the popularity of TikTok to live streaming, video is taking the internet by storm, so familiarize yourself with social video engagement metrics if you plan to use it in your strategy.
• Follower growth. Follower growth measures the net new followers you earned within a set time frame. Follower count on its own doesn’t tell the whole story: knowing how many followers you gained can help you prove the value and return on investment for campaigns, content types and social media experiments.
• Follower growth rate. This percentage shows how quickly your audience is growing or declining over time.
• Reply time. This refers to how long it takes for your team to reply to a customer message or @-mention on social.
• Total response volume. The sum of responses your team sends to customers.
• Customer satisfaction score (CSAT). A CSAT shows how satisfied customers are with your product, service or brand as a whole. You can use social messaging to measure CSAT by DMing customers and asking them how likely they are to refer your business. Or by working with your customer care team to formalize a survey for after interactions.
• Impressions. The number of times a piece of content was displayed to users. Impressions can indicate how well you’re promoting your account, content, campaigns, ads, etc.
• Brand mentions. This number tracks how many times a brand is mentioned in posts/comments, whether the brand is directly tagged or not.
• Share of voice (SOV). This indicates where your brand ranks in the market compared to competitors. SOV can help you understand how much of the industry conversation your brand dominates.
• Conversion rate. This metric measures how many people you convert to take a desired action on social, such as making a purchase, downloading gated content, or signing up for a free trial, webinar, newletter, etc.

An effective social media marketing strategy is rooted in numbers. That said, those numbers need to be put into context that aligns with your original goals. Conduct analytics reports regularly to convey the story behind the metrics and see if your efforts match up to your vision.

Create (and curate) engaging social content

No surprises here. Your social media marketing strategy hinges on your content. At this point, you should have a pretty good idea of what to publish based on your goals, audience and brand identity. You probably feel confident in which networks to cover, too.

But what about your content strategy? Below are some tips, ideas and inspiration that can help.

Defining your content strategy

Coming up with a content strategy might seem like a lot of legwork, but it all really boils down to your goals.

• Looking to educate your audience in the B2B space? Publish blogs, news and opinions relevant to your industry.
• Trying to push e-commerce products? Post action shots of your products and photos of others showing off your swag.
• Focused on customer service? Tips, shout-outs and company updates are fair game.

Regardless of what you might post, coming up with a hashtag to couple with your content is a brilliant branding move.

Hashtags can be used to get your attention and encourage people to share their photos interacting with your brand.

Find your brand voice

One of the best ways to stand out on social media is to define your distinct brand voice. Chances are you’ve seen a post from a particular brand that just feels like, well, theirs.

The quippy, casual tone that makes Discord’s X presence beloved by casual users and moderators alike is a great example.

Of course, not every company will benefit from the same sort of tone. The key is to present yourself as a human rather than a robot. Adopt a consistent brand voice and style that’s appropriate for your business.

The importance of sticking to content themes

From graphics to Reels and beyond, many brands rely on the same content formats and creative touches time and again. These themes can help you become more consistent and zero in on a content strategy that makes sense.

For example, you might cycle between memes, product photos and user-generated content while sticking to a defined color scheme. If you’re struggling to keep up with all these sources of social content, consider social media management tools that help you organize your media library and schedule your posts in advance.

Content ideas for social media marketing in 2024

The Sprout Social Index™ reveals an interesting trend around the type of content consumers want to see on social. When asked what makes brands memorable on social, 38% of consumers said the most memorable brands prioritize original content over following trending topics. Some 37% said engaging directly with their audience rather than publishing a lot of content makes a brand more memorable, followed by 33% who remember brands that publish timely, on-trend posts.

The takeaway? There’s not one sure-fire way to approach content, but consumers generally want a good quality mix of original and timely, trending content.

That’s why businesses should focus on what their audience wants so they can know which content mix is best for their brand. Here are some social media trends to consider to help narrow down the specifics of what you should publish and inspire innovative content.

Stories and time-sensitive posts

Stories aren’t going anywhere. Tapping into your followers’ FOMO (fear of missing out), Stories-style content is both interactive and can’t-miss. Popping up first in your followers’ feeds by default, this content can help your brand’s account “skip the line” and stay fresh in your audience’s minds.

Stories are especially valuable for taking your followers behind-the-scenes and making your social feed feel more personal. For example, consider how you can use Stories to cover an event or take your followers on a journey without them having to leave the comfort of the ‘gram.

Short-form video

Thanks to the rise of TikTok and Instagram Reels , social video is booming. Short-form productions continue to dominate the social space across all platforms due to their high engagement rate.

Sprout Social’s 2022 Index data shows that consumers find short-form videos 2.5x more engaging than long-form ones. Some 66% of consumers report paying the most attention to short-form content as well.

Thanks to advancements in DIY and remote video production , you don’t need massive budgets to be successful. All you need is a laptop or smartphone and a few tricks of the trade, like video length best practices and editing tools .

Posts that show off your brand’s uniqueness and human side

Both personal and personable content should be a cornerstone of your social media marketing strategy. Don’t be afraid to remind followers of the humans behind your posts. Remember that over a third of consumers are looking for authentic, original content from brands.

For example, Zoom has excellent original content on their Instagram and TikTok accounts, like this Reel that explores the different signs in the workplace:

Collaborate with creators

If you haven’t already, it’s time to tap into the creator economy . The Sprout Social Index™ shows that 25% of consumers remember brands that collaborate with content creators and influencers. Social partnerships are very effective when executed correctly: they can help drive traffic to your website, produce compelling content and inspire purchase decisions.

But consumers care about creators’ qualifications, so choose wisely. The two most important qualifications of content creators working with brands is their experience with the product/service and their authenticity.

Identify creators who align with your brand and consider how they can help you craft stand-out content for your audience.

Pro-tip: conduct a competitive analysis to help your content stand out

Before you start creating content, you should have a good idea of what your competitors are up to.

While some brands might want to look into third-party competitor analysis tools to dig deeper into their competitors’ numbers, you can learn a lot from a simple review of your competitors’ social presence.

The simplest way to find competitors is through a Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up.

Then, see how their social channels compare to your own. The goal here isn’t to copycat or steal your competitors’ ideas. No two companies’ social media marketing strategies can be (or should be) the same. Instead, determine what’s working for them and what conclusions you can draw to adapt your own campaigns accordingly.

After identifying some of your industry rivals, you can use competitive analysis tools such as those found in Sprout to quickly compare competitor performance to your own.

See what they’re posting on Facebook. Contrast your X engagement with theirs. Find out how they’re tagging their content on Instagram. Optimize your own strategy. Rinse and repeat.

You can also go a step further using Sprout’s Advanced Listening . Using social listening, you can spotlight unfiltered consumer feedback regarding competitors, as well as their products and services. You get the added bonus of discovering honest conversations about your brand you may have otherwise missed.

Make your social presence as timely as possible

Timeliness is arguably more important than ever for marketers. Not only are you expected to put out fresh content regularly, but also to always be “on” for your followers. But you can’t always expect customers to operate on your clock. And timeliness is a tall order when you’re strapped for resources or are part of a small team.

Let’s look at some ways to maximize your schedule and your time spent on social media.

Assemble your content calendar

Use a content calendar to plan out your posts and stay organized. Knowing in advance what you’re going to post will save you a lot of time and keeps you from posting the same pieces of content too frequently.

With the help of Sprout’s scheduling and publishing , you can house your social posts, captions and creative in one place.

Post at the best times to engage

As evidenced by our best times to post on social , brands have a lot of ground to cover in terms of frequency and how much content to push. It’s important to pay attention to the optimal times for engagement so you can automate the most tedious aspects of your social presence without having to worry about posting in real time.

But, quick question: When is your brand available to engage and interact with customers?

You might see some recommended times to post late in the evening, for example. But if your team isn’t there to communicate, what’s the point of posting at the “preferred” time?

When you’re able to do so, ensure your social media or community managers are available and ready to answer any product questions or concerns when you post. Take time to review the best times to post on social media, but remember that it’s just as critical to engage after posting.

You should also consider taking advantage of artificial intelligence (AI) technologies and automation so you can serve and engage with customers when your team is offline, which leads us to our next point.

Respond to your customer questions and shout-outs ASAP

Your customers want speedy responses, but it’s likely impossible to respond to every message across multiple channels manually. Lean into AI to help execute faster. For example, you can use chatbots or automated replies to connect with customers when your team is offline.

The 2023 Index shows 81% of marketers say AI has already had a positive impact on their work. But marketers aren’t just using AI to increase efficiency–they’re using it to scale their entire customer care strategies.

Over half of marketers plan to use customer self-service resources like FAQs, forums and chatbots to grow their social customer care strategy. Nearly half of brands say they will use AI and automation to handle basic customer inquiries and tasks.

Your brand can’t forget these core elements of community building. It takes effort to ensure conversations or engagement opportunities aren’t left unattended. On social media, you gain respect as a brand by being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness—word travels fast about great service.

This is why you should designate teams to respond to specific customer cases. It can help your staff run like a well-oiled social media team, whether you’re a group of one or 100.

As social algorithms evolve, organic content has an increasingly tough time reaching the majority of your audience. The last thing you want to do is ignore those who do engage and lose out on sending more people down your marketing funnel.

Evaluate and improve your social media strategy

By now you should have a big-picture understanding of your social media strategy. However, it’s important to adapt your strategy throughout the year.

Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s eye view of your social media activity helps put things into perspective. This means looking at your top-performing content and adjusting your campaigns when your content stalls .

There’s no denying that a lot of social media is a matter of trial-and-error. Monitoring the metrics behind your campaigns in real time allows you to make small tweaks to your social media marketing strategy rather than sweeping, time-consuming changes.

Doing social media marketing right starts by being diligent about your data. You can be reactive in the short term to get the most out of your running campaigns, and then proactively use these takeaways to inform your next strategy overhaul.

To guarantee that you get in front of as many customers as possible, monitoring your growth is a major must-do. With Sprout, social reports can clue you in on everything from your top-performing content to how engaged your audience is. These reports are crucial for accountability and guaranteeing your numbers continue to tick upward.

Reporting on data is also important for the sake of sharing valuable insights from social with your coworkers and colleagues. Remember that 60% of organizations use social data daily—be one of the brands that embrace it.

Sharing this information in regular reports not only holds you accountable for your efforts but also highlights the impact and bottom-line results your social strategy produces.

Based on your data, you can better assess whether your KPIs truly ladder up to your overarching company goals or whether they need to change.

Bring other departments into the mix

Social media teams have a unique advantage when it comes to understanding customer sentiment. You’re the eyes and ears for your brand online. Those insights can do more than just inform marketing strategy. They can transform your business. Stand-out social media teams will approach cross-department collaboration with enthusiasm and intention.

Which departments can benefit from social data?

The short answer? All of them. Index data shows 76% of social marketers say their team’s insights inform other departments.

However, don’t bite off more than you can chew. Instead, start where you think you can make the most impact. Here are a few ideas to jumpstart your strategy.

Human Resources

Collaborating with human resources on social-first employer brand initiatives can do more than just fill open roles quickly. It can attract stronger, more qualified candidates as well. Many companies have embraced social recruiting strategies, such as publishing creative “we’re hiring” posts on LinkedIn to attract top talent.

Data from The 2023 Sprout Social Index™ notes marketers plan to track conversations and sales directly resulting from social efforts in 2024 to better connect the value of social to business goals. Sharing social insights with your sales organization can empower reps to work smarter in the context of increasingly digital customer journeys. Consider learning more about social selling to leverage the power of online networks even further.

Product and merchandising

You’ve probably received quite a few feature or product requests while managing your brand’s social inbox. With a social media management tool , you can distill those messages into actionable insights for your product or merchandising teams. These insights can complement existing roadmap research, creating a customer-focused plan that delights.

Customer care

Monitoring customer service metrics like average reply time, average wait time and response volume can help your social customer care team identify what is working well and spot opportunities for improvement. Marketers are using social media customer service software to elevate their support strategies and get the most out of their tech stack.

And with that, we wrap up your social media strategy guide for 2024 and beyond!

Is your social media marketing strategy future proof?

This guide highlights plenty of moving pieces to maintain a modern social presence. That said, putting together yours doesn’t have to be a drag.

If you set actionable goals and address each of the steps above, you’ll already be way ahead of the curve when it comes to your social media marketing strategy.

And if you need more inspiration for actionable ways to build out your strategies, make sure to download The Sprout Social Index™ to learn more.

Featured in Social Media Marketing

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Additional resources for Social Media Marketing

• Leveling Up

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• Social Media Engagement

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• Social Media Trends

What’s next? 7 expert predictions on the future of social media for 2024

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New Index Data: The Social Dream Team of the Future

• Social Media Content

The importance of social media marketing: 7 stats that prove social’s role in business success

New Index Data: Refine Your Playbook for Social Sophistication

• All Industries

The Rise and Fall Of New Platforms: What Threads Has Taught Us About Emerging Social Media

• Experience Level

The complete guide to Pinterest Marketing

• Branding & Creative

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• All Career Growth

A beginner’s guide to social media marketing tools

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• Community Management

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• Competitive Strategies

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• Social Listening

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• Future of Marketing

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• Social Media Analytics

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Build and grow stronger relationships on social

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New! Schedule Threads! Threads scheduling has arrived! Threads scheduling has arrived on Buffer! Find your community now. Threads scheduling has arrived on Buffer! Find your community and keep the conversation going. Learn more

Got 60 Seconds? Learn Something New in These 25 Short & Sweet SlideShares About Social Media

Former VP of Marketing @ Buffer

Slide decks exist somewhere near the intersection of visual content and written content , a hybrid form of information and consumption perfect for bite-sized bits of learning.

If you’ve not got time to read through a 2,000-word article, you might have a moment to flip through a SlideShare .

We’ve been excited to experiment with the process of building slide decks around the Buffer content we have here on the blog, and in the course of doing so, we discovered a trove of wonderfully succinct and visual slide decks all about our favorite topic: social media.

We’ve collected a great group of 25 here—the first handful from our top Buffer posts and another handful from the amazing selection on SlideShare. I’d love to hear if you have a favorite!

A quick note in praise of SlideShare

With our main marketing focus on creating useful content via the Buffer Social blog, I’ve been a bit slow to experiment and fully explore other ways to provide content in a helpful way to you. I’d love to improve here. And SlideShare has been a huge source of encouragement.

Get this: Our most popular SlideShares match or exceed the traffic we get on our most popular blog posts.

In our case, we’re very grateful that popular Buffer blog posts can get 75,000 to 100,000 views.

Our popular SlideShares can go just as big—or bigger!

• Frequency Guide – 205,000 views
• If Don Draper Tweeted – 74,000 views
• Social Media Strategy – 73,000 views
• Twitter Science – 64,000 views

If you’ve yet to explore SlideShare as a potential source of views and exposure, I’d highly encourage you to do so. (I’d be happy to write more detail in a post on the topic later on!)

Okay, now on with the SlideShares!

1. The Complete Guide to Social Media Frequency

One of our most popular posts on the blog also became the most popular SlideShare to date on our Buffer account. We were fortunate to find some really great research on the topic of how often you should post to Twitter, Facebook, LinkedIn, and more . It’s all here.

My favorite slide:

2. The 10 Best Copywriting Formulas for Social Media Updates

Based on our big list of copywriting formulas (over 25 formulas made it into the original post), this slide deck covers a quick overview of the top formulas we see on social. There’s some really great subtle framing at play here, with things like Before – After – Bridge and AIDA that make it easy to get your message across.

3. The Science of Twitter

We had the great opportunity to partner with Twitter on a webinar last summer. The topic (one of our favorites): The science of creating must-click content on Twitter.

Courtney and Twitter’s Jimmy Hang shared all sorts of tips on the best words to use, the ideal timing, and the top strategies for Twitter success.

4. Instagram 101

We’ve been really excited to explore different ways to grow the Buffer Instagram account, and before we dove in headfirst there, we spent some time researching and writing (and creating SlideShares) about the best strategies and stats. This SlideShare lays a good foundation for businesses looking to get started on Instagram.

5. How Much Time Does a Good Social Strategy Take?

Time-saving tips and techniques are one of my favorite ways to experiment with marketing. It seems that coming up with a solid social media strategy is one key way to make sure you’re spending your time online in the best way possible. We collected a number of tips here in this SlideShare overview for those looking to refine their social strategy.

6. The Burrito Principle & Beyond

I’ll admit it’s hard to resist the cleverness of a name like The Burrito Principle (thanks, Darian !).  Coined phrases like this make marketing ideas all the easier to grasp. We collected a handful of favorite ones in this slide deck.

(The burrito principle, by the way, is explained on Slide #4.)

7. The Science of Social Media Headlines

Courtney pulled in some amazing research into the psychology and science behind why we click on certain headlines . She identified 8 ways to write a social media headline that people will love , including things like curiosity, surprise, negatives, and more.

My favorite slide (a bit of an inside joke about the proliferation of great content—and a good headline to boot!):

8. 91 Free Twitter Tools

I just really love tools posts , and I had a blast trying out hundreds of free Twitter tools to compile this list for you . If you think it might be worth a quick browse, I’d hope that maybe a name or two might pique your interest enough to give it a try. Some of my best tool discoveries started out that way!

9. Power Words – 189 Words That Convert

I tend to notice specific words that cause me to click or pay attention. And it seems there are certain words that catch the eye of not just me but many, many others. These so-called “ power words ” can be great additions to the text in your social media updates or headlines. Here’s a great big list of them.

10. Headline Formulas

As mentioned above, there’s a certain psychology to writing headlines that get noticed. There are also certain formulas that tend to work really well . This list compiles several of the most popular ones used in blog posts and social media updates.

11. 20 Facebook, Twitter, Linkedin & Pinterest Features You Didn’t Know Existed

(via HubSpot )

What I love about this slide deck is that it includes the good kind of FOMO— helpful social media features that could significantly impact my workflow. It’s great to learn about these hidden features like Facebook polls and Twitter collages and exciting to brainstorm ways to put them to good use.

12. Psychology Hacks to Boost your Marketing

(via Moving Targets )

Psychology is near and dear to us on the Buffer marketing team, so we’re always keen for articles and slides on the topic. This set of psychology tips from Moving Targets covers a huge variety of different tactics that would be fun to experiment with on social media updates and more.

13. Seven Habits of Highly Effective Digital Marketers

(via Digital Annexe )

A riff of Steven Covey’s 7 Habits of Highly Effective People , this slide deck takes a high-level view of ways to help organize and plan ahead your social media strategy.

14. How to Choose the Perfect Stock Photo

(via IMPACT Branding & Design )

This is a very fun and entertaining slide deck all about stock photos . The advice comes in handy for anyone who’s searched around free photo sites for the perfect image to add to a blog post or include in a social media update.

15. 6 Snapchat Hacks Too Easy To Ignore

(via Gary Vaynerchuk )

Are you on Snapchat? Gary Vaynerchuk highly recommends it (he’s found a lot of success there, and the app has huge reach!). Here are six easy ways to make the most of Snapchat for your brand.

16. 5 Critical Rules for Writing Compelling Copy

(via Henneke Duistermaat )

One of my favorite sources for writing inspiration, Henneke lays out five simple-to-follow rules that will improve the copy you write for tweets, updates, and calls-to-action.

17. 4 Tactics to Build Word Of Mouth

(via ReferralCandy )

Word of mouth can be huge on social media. It’s often how things spread fast and how people feel comfortable making purchases or joining up with brands. Referral Candy’s slide deck on word of mouth strategies covers four essential parts of the formula, with detailed tips on each technique.

18. Social Media for Time-Strapped Entrepreneurs

(via We Are Social )

Working effectively and efficiently (see slide below) is key for those of us social media marketers who manage social in addition to wearing many other hats. This deck from We Are Social looks at ways to ensure that your time is well spent on social media , including ways to plan ahead and strategies to make the most of every minute.

19. Sharing Content On Social Media More Than Once: The Total Guide

(via CoSchedule )

Do you share your content more than once on social media? It’s one of our top social media tips as we’ve seen tons of additional engagement by mentioning blog posts more than once and finding new ways to share old content . CoSchedule is a source of inspiration for us on this topic, and their slide deck guide to sharing is chock full of good information on exactly how best to share content on social.

20. Finding Your Brand’s Voice

(via from Distilled )

When thinking about your social media strategy, voice and tone are two huge considerations to make as you’re getting started. One of the best sources out there for advice on brand voice is Distilled’s articles on the topic, which have been repurposed here in slide deck form.

21. The Secret of Success on Facebook

(via Peter Minkjan )

Catchy title! This guide from Peter Minkian includes examples of Facebook pages who have seen enormous engagement on their Facebook posts as well as analysis and research on viral content and what makes things spread.

22. 5 YouTube Marketing Lessons from Unlikely Sources

(via Brian Honigman )

Video marketing has become big business of late, particularly as a way to get more interaction on Facebook. YouTube remains a huge channel also for those looking to build a video platform and share video content. The tips in this slide deck from Brian Honigman offer some actionable ways to get more out of your YouTube marketing by cross-promoting and remixing content in new ways.

23. 7 Proven Strategies to Maximize Twitter for Your Business

(via Dave Kerpen )

This slide deck from Likeable Media and Social Media Today provides a great overview of some quick-win strategies on Twitter . For example, reply to everyone (see slide below)—80 percent of customer service queries go unanswered. Lots more great ideas to implement throughout the slide deck.

24. 19 Simple Twitter Retweet Tips

(via Shéa Bennett )

Retweets seem to be a favorite metric on Twitter, and for good reason: retweeting gets your content in front of a brand new, potentially huge audience. The tips in this deck make a lot of sense for those looking for more retweets, and they also work really well for anyone looking to boost engagement in general—more clicks, more favorites, more replies.

25. 10 Reasons Why Twitter is Content Marketing’s Best Friend

(via Mark Schaefer )

As a content person, I really love this deck from Mark Schaefer as it reaffirms the power of social media for helping to spread content. Twitter in particular is a powerful platform for sharing links and growing an audience, and Mark lays things out clearly here.

Over to you

Do you have a favorite SlideShare that isn’t on the list here?

I’d love to know which ones you enjoy and if you picked up any good tips from the ones in this post. We’re excited to push ahead with creating more slide decks based on Buffer content also, and it’d be so great to have any input from you on what would be most helpful!

Image sources: Startup Stock Photos , Pablo , IconFinder

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Vendasta’s Aparna Amrit on how to develop your next social media strategy presentation

By Nicole Lauzon | May 23, 2023 | Voices of Vendasta | 7 min read

For any agency that offers social media management, creating a relevant and targeted social media strategy presentation to hook clients is a key element to attracting and retaining their business. At its foundation, digital marketing agencies are most successful when they ensure all aspects of a client’s online presence are working together to help them get noticed in their market. Social media is a key element of that success.

Ensure you create content that connects with your audience by downloading our free “White-label social media checklist” now.

In this blog, we share tips from Vendasta’s Senior Product Manager Aparna Amrit on the winning elements to weave into your next social media strategy presentation.

Amrit covers the fundamentals, as well as the tools to use for creating a winning social media strategy presentation. She also shares her take on how agencies should be leveraging the latest advancements in AI to craft social media content . Let’s dig into it.

What is a social media strategy presentation?

A social media strategy presentation is a document or presentation that outlines your agency’s plan for using social media to achieve your client’s business goals. The presentation typically includes an analysis of the client's target audience , the platforms the agency will use to reach them, the types of content you will create and share , and the metrics you will use to measure success.

The social media presentation should provide a clear roadmap for how the agency plans to use social media to:

• Engage with the client’s audience
• Build brand awareness
• Drive website traffic
• Generate leads
• Increase sales or revenue

It should also identify any potential challenges or risks, as well as strategies for mitigating those risks.

Crafting your next social media strategy presentation: Setting the foundation

With over 16 years in the technology space, Vendasta’s Aparna Amrit has a background as a mechanical engineer with a Master’s in Business Administration. She has experience as a technical writer, business analyst, IT project manager, and product manager.

After working with John Deere Technology Center for 13 years, Amrit came to work at Vendasta in 2020. She has since made a name for herself by getting to know the needs of agency partners and their local business clients intimately. She leverages her background and passion for all things digital to influence the advancement of our foundational online presence and social media strategy solutions.

“I am passionate about problem-solving and like to work with like-minded professionals to learn, unlearn, mentor, guide, or share my experiences,” Amrit says.

As Senior Product Manager for Vendasta’s social media management platform Social Marketing, she shares three foundational elements for agencies to include in their next social media strategy presentation.

• Create more targeted and relevant social media strategies that resonate with individual customers, resulting in higher engagement and loyalty. By understanding an audience’s demographics, interests, and behaviors, agencies can help tailor content accordingly,  producing engaging visuals, compelling copy, and relevant hashtags that will see higher engagement.
• Stay agile with flexibility to adapt your social media strategy presentation. Agencies should emphasize the need for agility and adaptability in social media strategies, and discuss how they can stay up to date with the latest trends, technologies, and best practices to ensure ongoing success. Agencies can encourage clients to be open to experimenting and iterating.
• Keep performance metrics and analysis top of mind. Monitoring and analyzing social media performance metrics are essential for optimizing strategies over time. Agencies should discuss with their clients the importance of setting measurable objectives, tracking key performance indicators (KPIs), and regularly analyzing data to refine and improve social media strategies. You’ll want to look at how posts are performing, how engagement is tracking on the posts, and whether any adjustment to the strategy is needed to achieve the goals set out in your social media strategy presentation.

“Agencies should focus on super serving their local business clients. To be able to effectively help clients manage their social media communities, the focus should be on engaging with followers, responding to comments and messages, and fostering meaningful interactions to build customer relationships and brand loyalty.”

Senior Product Manager , Vendasta

What are the 7 steps to create an effective social media strategy presentation?

Accordingly to Amrit, your agency’s social media strategy presentation should include SMART goals, which stand for s pecific, m easurable, a chievable, r elevant, and t ime-bound.

“You should set up specific goals that are measurable, timebound, and help define a client’s target audience by the jobs they need to get done. From there, your agency can develop the proper strategies and engagement tactics to effectively reach that audience.”

To get started, here are the steps your agency should take:

• Step one: Define the problem to be solved with what and why. Identify the challenge or opportunity that your client is facing, and determine how social media can help solve the problem or take advantage of the opportunity.
• Step two: Define the social media goals. Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with your client’s overall business objectives and that can be tracked and evaluated over time.
• Step three: Identify the target audience. Understand who your client’s ideal customer is, including their demographics, interests, pain points, and online behaviors, so that you can tailor your social media content and messaging to resonate with them.
• Step four: Choose or suggest the right social media platforms. Determine which social media channels the target audience uses the most and align the content strategy with those platforms to maximize reach and engagement.
• Step five: Develop a content strategy. Create a plan for the types of content you will create and share on social media, including a mix of promotional, educational, and entertaining content that reflects your client’s brand voice and values.
• Step six: Plan for engagement. Establish a process for responding to comments , messages, and reviews on social media, and engage with followers in a way that is authentic, helpful, and on-brand.
• Step seven: Measure and optimize. Use social media analytics to track the performance of content and campaigns, identify areas for improvement, and adjust your strategy accordingly to ensure that you are meeting your goals and delivering value to your client and their audience.

When crafting the social media strategy presentation for your clients, Amrit recommends striving for alignment on a few key elements.

“Agencies need to align with their clients on the problem they are solving , what the impact to the local business client will be, as well as what success will look like . From there agencies will need to gain approval on the strategy and content before it goes live. You should also agree on a timeline for goals and milestones,” Amrit says.

When it comes to the tools your agency can use for crafting your next social media strategy presentation, Amrit suggests a few of her go-to’s.

“I have used Canva , Vendasta’s Proposal Builder , and Powtoon . Google slides are also very helpful, simple, and easy to use.”

AI-generated content changes the game for agencies offering social media services to their clients

The recent explosion in AI-generated content has completely changed the game for agencies reselling social media services to their clients.

“With the advent of advanced natural language processing (NLP) algorithms, machine learning models, and deep learning techniques, AI can now generate high-quality social media content, including text, images, videos, and even entire social media campaigns,” Amrit says.

“The use of AI in social media services has transformed the way agencies approach content creation, making it more efficient, effective, and scalable, ultimately driving better results for their client’s social media marketing efforts.”

Recommended Reading: Vendasta releases new AI marketing integration for responding to online reviews and social posting

Tip for developing prompts for AI-generated social media content

“Crafting effective prompts is an iterative process that requires experimentation, refinement, and understanding of the capabilities and limitations of the AI model you are working with,” Amrit says.

She continues by outlining a few guidelines to help agencies get started:

• Be clear, specific, and detailed. The more instruction you can give, the better the result.
• Use context, cues, roles, and expected outcomes. To craft a prompt for an AI-generated image, you can use phrasing like: Create a portrait photograph of a Brazilian girl that captures the essence of culture. The photograph should be in natural lighting that complements her skin tone and color with a subtle background.
• Experiment with different phrasing. Continuing to add more details to your prompt until AI generates a satisfactory result.
• Iterate and refine. Don’t go in using the same prompts time and time again, expecting a better result. As you learn and develop as a user of AI, the technology itself is also evolving. Experiment with new ways of asking for the content you need and discover what delivers the best results for your clients.

“In today's digital landscape, social media has become a crucial channel for businesses to connect with their audiences. During a social media strategy presentation, agencies should highlight the importance of leveraging AI to optimize their clients' social media efforts,” Amrit explains.

By utilizing AI-powered tools for content creation , scheduling, sentiment analysis, and chatbots, agencies can streamline their processes, save time and resources, personalize content , and gain valuable insights from data.

About the Author

Nicole Lauzon

Nicole Lauzon is a Content Marketing Manager at Vendasta and has spent the last decade of her career helping local businesses tell their stories. Kickstarting her professional journey as a writer and producer for a major Canadian television network, Nicole would later spend five years as a PR Agency Creative Director, managing brand journalism, social media, blog and video content for corporate, non-profit and local business clients. Whether Nicole is marinating over her next piece of writing or enjoying some down time with her family, she likes doing it in floral print.

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How to Create Social Media Videos With PowerPoint

PowerPoint is a fantastic graphic tool that very few people take full advantage of! While making presentations is its primary use, there are actually dozens of other uses you can give to it. Using PowerPoint can help you upgrade your social media content more than you’ve ever thought. Here you’ll learn how to create social media videos using PowerPoint. Whether it’s to add some extra elements to an already existing video or making one from scratch, for Instagram, Facebook, or Linkedin, PowerPoint can help you create content that will catch your audience’s eye!

Why use PowerPoint for Social Media marketing?

While PowerPoint might not be the go-to software for creating social media content, you will be amazed at how versatile it actually is! It offers a wide array of very intuitive design tools, even for someone with little design experience. Photoshop, Illustrator, or After Effects… these are usually the default for those working on creating visual content. However, these types of software demand to be brought separately and have a steep learning curve.

The biggest advantage of PowerPoint is that chances are, you already have it installed on your computer! As part of the Microsoft Office Suite, it’s a widespread tool, so you’re probably already familiarized with its workspace. It doesn’t need any particular hardware specifications like some of the “bigger” programs do. Despite its apparent simplicity, you can do some incredible videos for social media with PowerPoint. Don’t believe it? Check out this video for 24Slides ’ professional presentation design services:

Believe it or not, this video has been done 100% in PowerPoint. As you can see, it looks incredibly professional and clean. PowerPoint offers a ton of options for creating videos for social media. It’s more intuitive and friendly than many other design software. Its transition and animations options are pre-programmed, so you can create a smooth-running video without all the trouble of animating element by element manually. In short, it’s a great option to have when working on your social media content!

Things to consider when making a social media video

If you’re already familiar with making presentation slides in PowerPoint, you might feel tempted to approach making videos for social media exactly the same. However, it’s important to remember that videos, especially social media ones, need a very different approach.

For starters, when doing a presentation, your audience is most likely already interested in the topic. At the very least, they are probably open to the subject (since they are attending your presentation for a reason). On the contrary, in social media, your content is always going to fight to get attention. Social media channels are extremely “noisy,” and there are thousands and thousands of videos and images that people can go through. It is constantly updating itself and growing.

That’s why so much social media content is focused on what it can offer to the viewer. Instead of just advertisement for the product or service, social media content usually focuses on getting the target’s attention by giving them valuable and useful content. Ask yourself why your audience should keep watching. This way, you’ll be able to think it through and be very strategic with the content you make. Here are other things to take into consideration when creating social media videos with PowerPoint:

More visual elements, less text

According to studies, the average attention span on Facebook is between 1.7 and 2.5 seconds . This means you have around 2 seconds to convince a person they want to continue watching your video. Human brains are naturally wired to pay more attention to images than text. That’s why visual content is so prominent on all sorts of platforms. Make sure that the social media videos you’re creating with PowerPoint take full advantage of the visual aspect. While it might be tempting to add a written explanation as you would on a presentation, keep the text at a minimum. Use keywords and visual elements to convey your message in a more engaging way.

Make it short and sweet.

Following the last point, it’s essential to make your content bite-size. The overall ideal length of your video depends on what platform you’re using . But the general rule is to make it as short as possible. A short attention span on social media also means that people jump quickly from one publication to the next. That’s why it is extra important to deliver your message as efficiently as possible and don’t drag it too long!

Exploit PowerPoint tools!

PowerPoint offers an amazing array of tools that can be used to create social media videos. Animations and transitions will make your video run smoothly. If you have Office 365, great options to take into consideration are the Morph and Zoom features . The Morph tool, in particular, will allow you to “transform” certain elements from one slide to the next automatically! This will give your video a more professional, seamless look without any work.

Social Media aspect ratios

Take into consideration that different social media channels have different aspect ratios and limitations. For example, Facebook and Instagram stories have a vertical aspect ratio of 9:16. However, Instagram in-feed videos work better with a square 1:1. These aspect ratios are constantly changing, so you must know what platform you’re posting your video to and the preferred specifications. Here you can find SproutSocial’s always-up-to-date guide of video specs to make sure you’re on the right track.

Luckily for you, when working on a social media video with PowerPoint, you can customize it to fit your needs perfectly ! You just need to go to the de Design tab > Slide Size > Custom Slide Size . You’ll get a new window where you can make your slide fit precisely the aspect ratio you’re looking for. Don’t forget to make your videos big enough, so it doesn’t lose any quality when posted online. For example, a good size for a Facebook square video would be 12.5 x 12.5.

How to create a social media video with PowerPoint from an already existing video

If you want to make an already existing video more social media-friendly, PowerPoint is a great option. You can add your recording to your slides just like you would in a common presentation. This way, you’ll be able to crop it, ad a frame, text, or extra graphics, and download it as a video.

Step 1: Customize your slide aspects

As it was said in the section before, one of the best things about making videos for social media in PowerPoint is that you can customize them. This way, you’ll have content that fits perfectly whatever channel you’re going to use. You just need to go to the Design tab > Slide Size > Custom Slide Size . In the new window that pops up, you’ll be able to add the aspect ratio that better fits your needs.

In this example, I will be making an Instagram Story post. This means my slide size will follow the 9:16 aspect ratio.

Step 2: Insert your video into your slide

Go to the Insert tab > Video . Here you will be able to choose whatever video you want to add, or even choose from the PowerPoint stock video library.

Step 3: Adjust video settings

By clicking on your video, you’ll be able to access the Video Format tab . This is where you can edit your video as much as you want. You can change the color, brightness, add different “styles” and frames, and even change the overall shape of your video. Here you can also crop your video to make sure it fits your slide perfectly and that everything that you want to showcase is within the frame.

Step 4: Add graphics and text

Now that you have your main video ready, it’s time to add all the compliments! You can add anything you would add to a normal PowerPoint slide. Text, images, shapes, icons, your imagination is the limit!

Remember that you can also add animations and transitions to these elements. This will make the elements “appear” in a certain order, versus just “being there” from the start. You can even customize the effects to change directions and durations.

Step 5: Make your video run automatically

This is an extremely important step when making social media videos with PowerPoint! In order to get your video to work, you first need to set it to run automatically. Otherwise, when you export it, your video will remain as a still image. Luckily this is very easy to do.

Click on your video and choose the Playback tab option. In this section, you’ll be able to customize all the video settings and how it will look when played. In the Video Options section, choose Start: automatically . Here you can also choose if you want to video to loop or rewind once it’s over.

If you have added text, graphics, or other elements with animation effects, you must also make them run automatically.

Step 6: Export as a video

Now you’re all done! If you haven’t yet, play your video first as you would a normal slide to make sure it looks exactly as you wanted it to be. Take into consideration that all animation effects and your video should run automatically, no clicks needed.

Once you’re sure it is perfect, you just need to go to File > Export > Create a Video . Choose the quality you want for your video and how long you want to spend on each slide. Since all your video is condensed into one slide, this time should be the length of your original video so you don’t lose any footage. Select Create Video , and you’re all done!

Final note: Once it’s in video form, you won’t be able to edit it. That’s why you might want to save the document as a PowerPoint file too ! This will allow you to go back and edit it in case you need it. Otherwise, you’ll need to do everything back to back!

How to create social media videos from scratch with PowerPoint

You can also use PowerPoint to create social media videos from scratch! You can add content to different slides and use transitions to give the effect of a seamless animation.

Just like last time, start by choosing the technical aspects of your video. Change your canvas size in the Design tab > Slide Size > Custom Slide Size to fit the aspect ratio of the social media platform you’re going to use.

In this case, I’ll be using a 12.5×12.5 to create with PowerPoint a square social media video. This will make it fit both Instagram and Facebook organic feeds.

Step 2: Get your slides done!

Now that you have your canvas, it is time to get to the design aspect of it all! To make your life a little easier, you can use a template to help you with the design. You’ll probably have to edit it to fit the slides’ new aspect ratio, but it’s still a good starting point! In this case, I’ll be using one from our Templates by 24Slides free library .

Work your way through the slides and add all the elements you want in your social media video. Remember to make the most of the visual elements like images and icons, and keep the text to the minimum!

Step 3: Add animations

Now it’s time to make it look like a video instead of just PowerPOint slides. A great option for Office 365 users is the Morph feature . This tool will make your slides have a seamless transition between slides by identifying similar elements and “transforming” them one into the next from slide to slide. Learn more about how to use the morph feature here .

You can also add animation effects within one same slide. This will make specific elements appear (or exit) in their own way and. If you have animations in one same slide that need to follow a certain order or too many elements, the Animation Pane tool is a must! This side window will let you see all the active animations and transitions in each slide, what order will they appear in, their duration, and their start cue.

While this process might seem complicated at first, it’s all about trial-and-error. It’ll probably take a time to get used to it. It’s all about playing it over and over and tuning it up until it looks exactly as you want it to be!

Step 4: Export as a video

Finally, it’s time to turn your PowerPoint file into a video you can use for social media. go to File > Export > Create a Video . Pick your video quality and how much time you want to spend on each slide. Don’t forget to save it as a PowerPoint file too, so you can edit it later if needed!

And there you have it, a social media video created 100% with PowerPoint!

Leave PowerPoint in our hands!

It’s always nice to have new tool options, and PowerPoint is definitely one to consider when talking about creating social media videos. Its amazing graphic tools and animation features will help you make a video that looks professional with minimum effort.

However, as intuitive as PowerPoint is, creating a video from scratch will still need practice and effort to make. And creating slides that look appealing to the eye still needs some design knowledge. While you can probably make it on your own, why waste time on such a secondary task?

Whether it’s an outstanding presentation, an eye-catching infographic, or a professional video, 24Slides ’ designers will use their PowerPoint expertise to give you the best possible product. And the best thing is, you can just sit back and relax! Use your time smartly on developing your social media strategy, while our professional designers do all the heavy lifting.

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Social Media Presentation Template

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Every successful business has an active social media presence which requires a strategy. Present your social media marketing strategy to your company with this basic Social Media Business Presentation. It’s fully editable so it can be customized to match your business. Design the Social Media Business Presentation template with background images, colors, pie charts, icons, lists, statistics, text, and font. The template also gives you the freedom to upload your own photos and pictures or you can choose images from our extensive gallery. This Social Media Business Presentation can showcase data from all the major social media platforms so you won’t miss a beat. Customize the Social Media Business Presentation template to create a social media campaign that works for your company.

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