infosys case study strategic management

Complete Case Study on the Marketing Strategy of Infosys

By Aditya Shastri

Introduction.

Infosys is a household name in the Information Technology space with a workforce of over 200,000 people in different countries. It was the first Indian IT company to be listed on NASDAQ and has since witnessed enormous growth. Infosys has been a consistent performer in the sector and has always been among the top IT companies in India.

This blog is an overview of the company’s growth so far, its diverse range of product and service offerings, the marketing strategy of Infosys, its marketing mix, Digital presence, and campaigns.

About Infosys

Infosys Limited is an Indian multinational IT Company incorporated in the year 1981 by Mr. N.R. Narayana Murthy. It provides business consulting, information technology, and outsourcing services. The company is headquartered in Bangalore, India, and has crossed fifty thousand crore rupees in revenue, under the current leadership of Dr. Vishal Sikka.

The company changed its name to Infosys Technologies Private Limited in April 1992 and later on, to Infosys Technologies Limited when it became a public limited company in June 1992. It was then finally renamed to ‘Infosys Limited’ as we know it, in June 2011.

Let us now take a deeper look at the products and services offered by the company.

Infosys Product Portfolio-

Infosys Ltd is a global technology IT services firm. The company provides end-to-end business solutions for their clients, such as:

• Technical consulting
• Development
• Product engineering
• Maintenance
• Systems Integration
• Package-enabled consulting
• Implementation and infrastructure management services

Infosys also offers software products to the banking industry. They have developed ‘Finacle’, a universal banking solution for large and medium-sized banks.

Infosys BPM is a majority-owned business process management subsidiary of Infosys set up in April 2002, that provides business process management services like:

• Finance and Accounting
• Offsite customer relationship management
• Administration and sales order processing

Now that we understand the company’s business, let us discuss some current news about the company:

What’s new with Infosys

• A recent Infosys report, by Cloud Radar 2023, states that spending on the cloud is increasing while its utilization is still low and half of the company is not able to manage cloud costs.
• Infosys has completed the acquisition of Danske Bank’s IT center in India.
• Infosys launched a new sonic identity to reinforce its brand purpose.
• Infosys to Acquire Leading Engineering R&D services provider, in-tech
• Financial Times and Infosys Launch Free FT Schools Content for Indian Students
• Infosys Topaz and Intel Collaborate to Accelerate Enterprise Growth and Efficiency with Generative AI

Target Audience of Infosys

Infosys has a wide range of target audiences in various sectors. Check out the buyer’s persona below to understand the target audience.

Buyer’s Persona

Profession:

• Career advancement
• technology innovation
• work-life balance.

Interest & Hobbies

• Tech enthusiast
• Reading tech blogs
• Fitness and wellness
• Travel lover

Pain Points

• Technology challenges at work
• Time constraints due to managerial responsibilities
• Competitive pressure to adopt tech advancements
• Work-related stress and work-life balance

Social Media Presence

Now that we’ve thoroughly understood the company’s diverse offerings and functions, let’s see the marketing strategy of Infosys.

Marketing Strategy of Infosys

The marketing strategy of Infosys is maintaining a premium brand image in its audience’s mind. The company’s marketing efforts include participation in media and industry analyst events, sponsorship and participation in targeted industry conferences, trade shows, recruiting efforts, community outreach programs, and investor relations.

Infosys invests heavily in HR and networking which helps in increasing their client penetration rate. The client-focused marketing strategy of Infosys focuses on a limited number of reputable organizations rather than concentrating on countless tiny organizations. The company also organizes TED Talks and speaker confluences by having industry experts on board. They also talk about sustainability as one of their core ethos. In 2011, they made a voluntary commitment to the UN to become carbon neutral and have since been working on sustainable development goals.

An effective marketing strategy of Infosys combines the Ps of the marketing mix which  is a combination of the different elements that companies use to communicate their organizational and brand message to customers. The mix consists of the Seven Ps i.e. Product, Pricing, Place, Promotion, People, Physical Evidence, and Process. It is the key foundation on which the marketing strategy of Infosys and its business activities are based.

Infosys Marketing Strategy – Product

The product strategy of Infosys is to provide business and consulting solutions to various industries like pharmacy, insurance, mass media, transport services, retail, manufacturing, banking, defense, energy, etc. Also, it exercises data for these companies and cultivates software that is based on the needs of the business.

Infosys provides corporate governance data as well, as analytics like sentiment analysis of different companies to see how consumers are reacting to their products.

Infosys Marketing Strategy – Pricing

Infosys has diverse service and solutions offerings and the pricing is dependent on factors like client, geography, industry, forex, and the solutions sought by the companies.

Infosys enjoys the benefit of lower labor costs in India with a high skill set. The company capitalized on the increasing volume of engineers in the 2000s and hired cheap, high-skilled labor.

The main aim of Infosys is to enter into more and more diverse industries. Therefore, it follows a penetration pricing strategy, which means that it offers services at a low price while ensuring the precision and quality of services.

Infosys Marketing Strategy – Place & Distribution

Infosys has a presence in over 50 countries and has more than 1000+ strong global clients. It is the largest IT company in India and is present in the United States and Europe as well. Besides that, the company has offices in China, Germany, Sweden, Australia and Belgium. Infosys also has training and development centers in many other locations. Their scale of operations is worldwide. In fact, it is the biggest employer of H-1B visa holders in the USA.

Infosys Marketing Strategy – Promotion

Infosys regularly organizes and conducts promotional activities that build interest and maintain goodwill at the same time. The company has undertaken various academic initiatives that provide opportunities for employees to manage working and learning together through company-sponsored trips, case studies, speaker sessions, etc.

An initiative called Infosys Foundation which caters to the green aspect of the company has been underway leading to Infosys becoming the one of top twenty green companies. Infosys also hands out an accolade called the Infosys Prize to a scientist, engineer, researcher, etc. from India, a corpus of rupees sixty-five lacs, a certification, and a golden medallion. Infosys has brand awareness in the field of software, BPO, KPO, etc.

Infosys Marketing Strategy – People

Infosys is one of the top recruiters in India in the IT and consulting sector. Employees are required to possess competencies like advisory skills, communication skills, management skills, technical language skills, etc. Infosys employs 200,000 employees that serve globally.

Infosys Marketing Strategy – Physical Evidence

The company has 82 sales and marketing offices and 123 development centers across the world as of 31 March 2018, with a major presence in India, the United States, China, Australia, Japan, the Middle East, and Europe.

In 2019, 60%, 24%, and 3% of its revenues were generated from projects in North America, Europe, and India, respectively. The remaining 13% of revenues were derived from the rest of the world.

Infosys Marketing Strategy – Process

Infosys is involved in software development tailored to the needs of the client, ISP providers, interactive data access, analytics, and online database management. At Infosys, there are units like BPOs and LPOs, etc., where clients are divided based on their functional needs. Zero Distance is a framework followed at Infosys which stands for eliminating all gaps between the client, his needs, and the employee working on it. So that the processes are faster, more apt, and streamlined to client needs. This leads to increased customer satisfaction. Infosys is perceived to be a company that hires and values only performers.

Infosys Digital Marketing Presence

Apart from traditional marketing, Infosys has a very strong social media presence. They are making use of their large followings and putting out relevant content. Let’s analyze their social media presence.

• 135k followers on Instagram, 434k on Twitter, 34.7k subscribers on YouTube and 854k likes on Facebook.
• They are very active on all social media platforms, with regular posts every few weeks.
• A lot of focus is paid to their commitment to being sustainable and environmentally friendly, they constantly practice green marketing and post about the measures they’re taking in contributing towards these goals.
• They organize campaigns about their social work surrounding various issues such as gender equality, disability, and cancer awareness, workplace inclusivity, LGBTQIA+ awareness, etc.
• They engage with their audience by bringing in expert speakers for online panels to discuss pressing tech issues such as cybersecurity, data privacy, digital advances and transformation, etc.
• They recently organized a campaign called “#ChooseToChallenge” that asks for gender parity in professional environments. They ask people to challenge these biases and work towards equal pay and opportunities to mindfully ensure gender diversity.

Marketing Campaign by Infosys

As a part of the marketing strategy of Infosys, it also includes promotion as we saw above. Hence, they come up with ad campaigns to attract the audience. One such example is mentioned below:

HEEL ON WHEEL CAMPAIGN

This campaign was an initiative by the Infosys Employees of the Pune Development Centre(DC), to generate funds for key projects in Health, Education, and Community Welfare. The initiative launched was also named SPARSH- A HEALING TOUCH. The objective of this Campaign was not only to raise funds to encourage and sponsor education at schools but to address social issues such as water filtration, and disability aid. It was a 50 km ride, cyclists went across Mann and Darambare village. The campaign received overwhelming support all over the world.

Before we conclude the case study on the marketing strategy of Infosys. We shall have a look at its competitors.

SWOT Analysis of Infosys

• Strong brand recognition and reputation: Infosys is widely acknowledged in the IT and consulting sectors, renowned for its commitment to delivering top-notch services and prioritizing customer satisfaction.
• Varied product and service portfolio: Infosys offers a diverse range of goods and services tailored to multiple markets, reducing dependence on any single sector.
• Skilled workforce: Infosys boasts a highly talented team, fostering innovation and maintaining exceptional standards.
• Worldwide footprint: With offices and delivery hubs across the globe, Infosys effectively caters to the diverse needs of regional customers.
• Collaborative alliances: Infosys has forged partnerships with key industry players in both business and technology spheres, enhancing its ability to offer cutting-edge IT solutions and consultancy services.

Weaknesses:

• Reliance on key clients: Infosys’ significant revenue from a limited number of major clients poses a potential risk to its financial stability.
• Elevated attrition rate: Infosys experiences a notable departure of employees seeking better-paying roles, enhanced career prospects, or further education opportunities. High turnover can tarnish the company’s reputation.

Opportunities:

• Expansion into new industry verticals: Infosys can leverage its capabilities in sectors with promising growth prospects, such as healthcare and retail.
• Expansion into emerging markets: Infosys can capitalize on growth opportunities in developing regions like China, Africa, and Southeast Asia, where there is significant potential for market share expansion.
• Investing in startups: Infosys expands its technology portfolio by investing in promising tech startups.
• Economic uncertainty impact: Fluctuations in the economy can potentially reduce demand for services in the IT and consulting sectors.
• Rising competition: Infosys faces intense rivalry from established players and emerging entrants in the competitive IT and consulting industry.
• Cybersecurity threats: As Infosys manages sensitive client data, cybersecurity risks jeopardize the company’s reputation and financial stability.

Top 5 Competitors of Infosys

Following are the top 5  Biggest Competitors of Infosys

• Accenture : Accenture is a global services and consulting company. It offers strategy, consulting, digital, technological, and operations services. better at delivery and execution, more effective at planning and transition, and better evaluation and contracting.
• Tata Consultancy Services (TCS) : TCS, a part of Tata Group, is a multinational service and consulting company, providing services in consulting, Cybersecurity, cognitive business operation, and cloud. It provides a mix of offshore and onsite SAP Support.
• Wipro: Wipro is a provider of software solutions, IT consulting, and business process outsourcing (BPO) services. Gives the relevant outlook to stand apart. It is very useful, innovative, and user-friendly.
• Cognizant; Cognizant is involved in business development and business analysis for IT services projects. It has both vertical and horizontal units. Buyer finds more familiarity with the project consultants.
• IBM : IBM is known for its hardware and software products including computers, servers, storage systems, and networking equipment.  Customers experience great service for optimization of applications, providing functions like the use and support of mobile development, and cloud integration.

Hence, Infosys has to keep up with the changing market trends and the marketing strategy of Infosys needs to be well-planned to beat the competition.

Conclusion of Infosys Company

This marks the conclusion of Infosys company. Infosys is a global leader in next-generation digital services and consulting. It has enabled clients in 46 countries to navigate their digital transformation, with nearly four decades of experience in managing the systems and workings of global enterprises. Their distinct service offerings clearly have many takers and they only continue to grow and expand their portfolio.

The company is doing well on promotional fronts while maintaining its brand as one of the top names. However, with increasing competition in the industry, the company needs to constantly evaluate its position and be at par with the rest.

Thank you for reading! We hope you found this blog on the marketing strategy of Infosys useful. If you liked our information and analysis, be sure to share, comment, and check out more of our blogs on such interesting case studies .

Also as we know digital marketing is the need of the hour. If you wish to learn more about digital marketing check Free Masterclass at IIDE.

Author's Note: My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India . Practical assignments, case studies & simulations helped the students from this course present this analysis. Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience. If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs...... [Read full bio]

Infosys is one of my dream companies and after reading this blog i understood how they engage with their audience and launch so many interesting campaigns to catch their audiences attention. It was very helpful to understand the various marketing strategies of Infosys that helps them grow.

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Infosys Case Study 2021 – Industry, SWOT, Financials & Shareholding

by Jitendra Singh | Mar 3, 2021 | Case Study , Stocks | 0 comments

Infosys Case Study and analysis 2021: In this article, we will look into the fundamentals of Infosys, focusing on both qualitative and quantitative aspects. Here, we will perform the SWOT Analysis of Infosys, Michael Porter’s 5 Force Analysis, followed by looking into Infosys key financials. We hope you will find the Infosys case study helpful.

Disclaimer: This article is only for informational purposes and should not be considered any kind of advisory/advice.  Please perform your independent analysis before investing in stocks, or take the help of your investment advisor. The data is collected from  Trade Brains Portal .

Table of Contents

About Infosys and its Business Model

In 1981, Narayana Murthy with a team of six members incorporated Infosys in Pune with an initial capital of just $250 and within the very first year itself, they locked in the deal with Data Basics Corporation of New York.

The theme of the organization is “Sustainable and Resilient” and since its inception, the company has been delivering sustainable solutions. Currently, the company is heavily investing in digital platforms like Data Analysis, Agile Technology, Artificial Technology, Cloud Infrastructure, etc. 

Infosys primarily provides the following products and services :

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• IT Services (Application Services, IMS, SOA Services, Infrastructure Services, etc.)
• Engineering Services (Product Engineering, Manufacturing Process, IT Strategies, etc.)
• BPO Services (Business Platforms, Human Resource Outsourcing, Order Management, etc.)
• Product and Platforms (Finacle, Infosys ActiveDesk, Infosys Mconnect)

As of FY20, the company has a client base of 1411, which has shown a growth of CAGR 6.62% in the last 4 years. Infosys BPO, Infosys Consulting, Infosys Australia, Infosys China and Infosys Mexico are the subsidiary companies of Infosys. It also has its offices in the top cities of the world like Singapore, New York, Tokyo, Shanghai, etc.

Infosys Case Study – Industry Analysis

As of FY20, the IT-BPM industry of India is worth USD 191 billion, which has been growing 7.7% y-o-y and by 2025, it is estimated to reach USD 350 billion. The Digital Segment has seen rapid growth in recent years and is expected to cover around 38% revenue of the entire industry.  As of FY20, 147 billion USD was contributed by the export revenue and the domestic revenue was at US$40 billion. Indian IT industry exports to more than 80 countries across the world with over 1000 global delivery centres. IT sector of India attracts the second largest FDI inflows as per the report by the Department for Promotion of Industry and Internal Trade.  Currently, India leads the world in sourcing destinations with 75% of global digital talent present in the nation. As per NITI Aayog, by 2035, Artificial Intelligence can boost the nation’s annual growth rate by 1.3%. Currently, the IT industry of India contributes 7.7% to the country’s GDP and is expected to increase its contribution to 10% by 2025. With the growth of AI, Data Analytics and IoT, the demand of India’s cloud market is expected to reach USD 7.1 billion by the end of 2022, signifying a triple fold jump.

Michael Porter’s 5 Force Analysis of Infosys

1. rivalry amongst competitors.

• IT Industry is a very competitive one with every leading company providing almost similar solutions. Moreover, the competition is not only limited to the nation itself but beyond the boundaries, too as many countries like China are working briskly to provide technologically advanced services at a cheaper cost.

2. A Threat by Substitutes

• With the world getting greatly dependent on technology, there is almost no substitute for it. In the case of ITeS and BPO segments, the companies can still develop their IT department. However, this trend has witnessed a continuous fall as companies feel that it is better to outsource and focus on their core business rather than investing in the IT department.

3. Barriers to Entry

• As the IT industry is hugely capital intensive and with rich talent in the digital space, the barriers to entry in the IT Industry are not very high. With the government also extending its help to new tech startups, the competition in this industry is increasing.
• As technology is changing every second, new companies have to focus on innovation because outdated technology gets no importance, which requires a regular flow of skill and cash. However, some focused niche-based startups can eat up a huge market share of the existing companies. For example, AI, IoT, etc.

4. Bargaining Power of Suppliers

• India is rich in skilled IT labor, having more than 75% of the global digital talent, that too at a very cheap cost. Moreover, the business is not concentrated on a limited group and the work is distributed over many divisions, which decreases the bargaining power of suppliers.

5. Bargaining Power of Customers

• Bargaining power in the case of customers is a two-way variable. At first, customers enjoy a very high bargaining power as there are various companies providing quality solutions but when they get installed with the products, the increasing switching costs result in a fall in bargaining power for them. As the company gets dependent on the IT partner for all future updates and technological developments, the bargaining power of customers decreases.

Infosys Case Study – SWOT Analysis

Now, moving forward in our Infosys case study, we will perform the SWOT analysis.

1. Strengths

• The company has a wonderful brand value and is one of the pioneers in the IT sector as it has been providing end-to-end world-class business solutions consistently. The company enjoys a huge cash reserve with one of the finest corporate governances.
• Since its inception, the company has been highly focusing on innovation and strengthening its roots in the new technologies especially AI, IoT, etc.

2. Weaknesses

• Even though the company has made a strong presence worldwide, it still lags in making its dominance within the boundaries of the nation.
• Nearly 85% of the business is concentrated in North America and few countries of Europe, which makes the business prone to unwanted volatilities and uneven growth.
• The company is not efficiently focusing on growing economies that are seeing a massive development into technology.
• As the company is one of the biggest mass recruiters of the nation, it faces a high rate of attrition. This means a lot of employees leave the company for better pay and job, which deteriorates the company’s image.

3. Opportunities

• Infosys can focus on the emerging economies of the world as the demand for technology will rise hugely there and it can acquire a big market share in those countries coming out as their market leader in the future.
• As the company has a huge pile of cash in its reserve, it can use it in R&D for the latest technologies, developing world-class products and entering new segments. For example, cloud-based solutions.
• With the government’s major focus on the digitalization of its undertakings, Infosys can play an important role in the same. Especially in the BFSI sector where Infosys has done a terrific job in the past.
• As most of the company’s revenue is earned in dollars and euros, it imposes a currency risk on the earnings of the company.
• Infosys faces stiff competition from its competitors. Well-established companies like TCS, Accenture, etc. eat up the market share. Moreover, intense competition leads to a contraction in margins and a force to invest in the latest technologies.

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Infosys Management

Nandan Nilekani, who co-founded the company with Narayana Murthy, is the current chairman of the board for Infosys. IITian by degree, he was awarded Padma Bhusan in 2006 and held numerous awards in the corporate world.

Salil Parekh is the Chief Executive Officer and Managing Director of the company, who has more than three decades of experience in the IT services industry. In Jan 2014, Mr Pravin Rao joined the board of the company and he is the COO and Whole-time Director of the same.

Kiran Mazumdar-Shaw, who is also the chairperson and MD of Biocon Limited, is the Lead Independent Director of the company. There are a total of 4 Independent Directors on the board.

Financial Analysis of Infosys

• Financial Services contribute the maximum for the company (32%), followed by Retail (16.4%). Both Energy Utilities and Communication contribute 12.6% in the total revenue of the company, 9.9% by Manufacturing. Life Sciences and Hi-Tech contribute 6.3% and 7.5% respectively.
• 60.5% of the company’s business is from North America, followed by Europe which contributes 24.1%. Only 2.5% of the total business is based in India and 12.9% comes from the rest of the world.
• The company has a 4% software testing services segment market share.
• As of Mar’20, the company spends 0.91% on R&D as a % of total sales which is falling with every quarter. In Dec’20, Constant Currency Growth in the BFSI sector almost doubled to 12% from the level of 6.2% in the same period the previous year.
• As of FY20, the Net Profit Margin for the company is 18.33%, which has been continuously falling for the last few years, especially from the level of 22.83% in FY18. However, the 3-year average stands at 19.93%.

• 3 Year CAGR Revenue Growth for the company is 9.85% which is almost the same as the last year’s data (9.82%). However, Net Profit Growth has shown a great rise, as in FY20, it was at 7.73% and 3 Yrs CAGR for the same is 4.95%.
• The company has one of the finest cash flow statements. Cash Flow from Operating Activities has been rising tremendously year after year and so is the outflow in cash flow in financial services; hence, the company pays a good dividend every year from the cash they receive.

Infosys Financial Ratios

1. profitability ratios.

• In FY 2016, EBITA Margin for the company was 27.28% and from this level, it has fallen continuously year by year. As of FY20, EBITDA Margin  is at 23.96%
• Return on Equity for the company has shown a rise in the recent few financial years. As of FY17, RoE for the company was 22.03% which has shown a rise to the level of 25.62% in FY20. The 3 Yr. average RoE for the company is 24.50%.

• An almost similar trend can also be noticed in RoCE, it has risen from the level of 30.57% in FY17 to 34.01% in FY20. The 3 Yr. average RoCE for the company is 32.26%.

2. Leverage Ratios

• Quick Ratio and Current Ratio for the company is far above the threshold levels of 2.62% each, which is a very positive sign for the company’s liquidity position.
• Infosys enjoys a debt-free status and has an Interest Coverage Ratio of 130.45.

3. Efficiency Ratios

• The Asset Turnover Ratio for the company is 1.04 as of FY20, which showed an improvement from the level of 0.87 in FY17. This can also be deduced from the increased RoE in the same period as NPM growth is muted for that period.
• Receivable days for Infosys have increased from the level of 61.74% in FY19 to 66.96% in FY20, indicating the buyers’ bargaining power. Payable days for the company have also increased from the level of 8.9% in FY19 to 15.03% in FY20, which shows the company’s bargaining power over the suppliers.

Infosys Case Study – Shareholding Pattern

• 12.95% shares are owned by the promoters of the company without any pledging of shares, which has been more or less constant from the previous few quarters.
• FIIs have slightly increased their shareholding from the level of 30.47 in June 2020 Q to 32.26% in the latest quarter. 
• As of Dec 2020 quarter, DIIs own 23.75% of the company, which has come down from the level of 25.42% in June 2020 Q.
• 13.78% shareholding is by the public, which has been almost constant for the last few quarters. Also, 17.26% of owners are others who have shown a similar trend.

Closing Thoughts

In this article, we tried to perform a quick Infosys case study. Although there are still many other prospects to look into, however, this guide would have given you a basic idea about Infosys .

What do you think about Infosys fundamentals from the long-term investment point of view? Do let us know in the comment section below. Take care and happy investing!

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 Public Global consulting and IT services Worldwide  Nandan Nilekani – Chairman
Salil Parekh- MD & CEO ₹146,767 crore in FY 2023 ₹33,606 crore in FY 2023 ₹24,108 crore in FY 2023 ₹74,529 crore in FY 2023 343,234 in FY 2023

Did you know?  

Infosys, an IT company, operated without a computer until the year of 1983.

Growth of Infosys

From a small scale organization to a leading multinational company, let’s have a look at how Infosys survived and thrived in the market. 

Initial days of the company

During the initial decades of its establishment, Infosys mainly focused on the US and Europe for business purposes because their markets were stable. During the initial days, Infosys focused on two major points: First was Banking and Financial services, where Infosys provides manufacturing, package implementation, and application development; another sector was ADM (Application Development and Maintenance).

The one factor that helped Infosys become a pioneer in the IT sector was that they charged a lesser premium compared to the global IT service providers such as Accenture and IBM.

Continuous Growth

Infosys started operations in India in the year of 1993 and the growth of Infosys was in a linear manner, which was visible in the business in terms of per capita revenue, strategic investment, attracting good clients, and many more.

Converting their clients into partners

Infosys adopted a unique tactic of converting clients into partners; this helps them get quality partners for their business. This tactic helped Infosys sustain in the market for the long run and gain a large profit due to the remarkable investments made by their partners. 

Worldwide Diversification

Infosys has spread its branches all over the globe. It has an impressive presence in the United States, India, China, Australia, Middle East, Europe, and Japan. In 2017, Infosys had 116 development centers, 84 sales and marketing offices, and 18 international offices.

Product and Services segments

Infosys provides services in the fields of finance, insurance, manufacturing, and many other domains. One of their key products, “Finacle” has become popular and is used as universal banking solutions. There are some more products and services that are offered by Infosys, and stated below:

• Next Generation Integrated AI Platform. 
• Infosys Consulting 
• Infosys Analytics Platform 
• Cloud Suite
• Engineering Services, and many more.

Sustainable Acquisition

One of the key factors behind the company’s rise is its strategy of sustainable acquisition, which helped the company grow and succeed. Some of the major acquisitions are: Expert Information Services in 2003, McCamish Systems in 2009, Portland Group in 2012, Panaya in 2015, Skava in 2015, and Brilliant Basics in 2017.

SWOT Analysis of Infosys

This section will focus on the strengths, weaknesses, opportunities and threats of Infosys.

• Infosys has a wonderful brand identity and is also recognized globally as a leading provider of IT services and consulting. The company built a great brand reputation by delivering excellence in every aspect of its operations.
• Infosys enjoys a diverse and strong client base, providing services in different industries like finance, healthcare, retail, manufacturing, and more. 
• Infosys knows the psychology of its clients while meeting their needs, which helps the firm retain them.
• Infosys Global Delivery model covers many delivery options, including onsite, offsite, nearshore, offshore delivery, etc. It is based on a solid foundation of global presence and local expertise.
• Infosys also noticed some challenges like dependency on specific geographic regions that may limit their growth.
• Infosys faced cultural dis-alignment due to cultural diversification and unique values because different companies have their ways of running the business. 
• Many employees of Infosys used to leave the company because of better career opportunities, high-paying jobs, and other perspectives. This high attrition then became a norm in the IT industry in India. 

Opportunities

• Infosys has opportunities for new technologies such as artificial intelligence (AI), machine learning, blockchain, Internet of Things (IoT), and augmented reality (AR).
• Infosys could upskill their employees and thus create a talent pool proficient in cutting-edge technologies and industry best practices while reducing the high attrition rate.
• Infosys is in the IT services business, which is very competitive and complex, with established firms and emerging startups contending for market dominance.
• Infosys faces tough competition, which leads to a contraction in margins and a forced investment in the latest technologies.

Conclusion 

Infosys’ success factors include its workforce, quality services, and global delivery model. Infosys’ growth strategy was price penetration and focus on customer acquisition for the first few years. Overall, Infosys has established itself as a reputable brand with a diverse client base and a focus on delivering excellence in its operations.

Frequently Asked Questions (FAQs): 

• Who are the seven founders of Infosys?

Ans – The 7 founders are Narayana Murthy, Nandan Nilekani, S. Gopalakrishnan, S.D. Shibulal, K. Dinesh, N.S. Raghavan, and Ashok Arora.

• What is the business model of Infosys?

Ans – The company focuses on finance, healthcare, business consulting, technology, and outsourcing services.

• What is Infosys’ employee attrition rate?

Ans – At the end of the June 2023 quarter, the company’s attrition stood at 17.3%

• When was Infosys listed?

Ans – It was listed on the Indian stock exchange (BSE and NSE) on June 14, 1993. It was also listed on the NASDAQ stock exchange on March 11, 1999.

• What is the full form of Infosys?

Ans – Infosys is a combination of two words: Information and System.

Disclaimer: The securities, funds, and strategies mentioned in this blog are purely for informational purposes and are not recommendations.

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Infosys: A Case Study on Becoming a Global Brand in Consulting Technology and Outsourcing Solutions

Infosys is a global leader in consulting, technology, and outsourcing solutions. This chapter examines the national and international context of the company, and its services and global presence. The strategy at Infosys is to strengthen the value of all its employees and constantly invest in developing their competencies. Infosys, being a global brand, might be interested in the knowledge and experience in a region such as the Northern Netherlands, but it would require several actions to be undertaken at the same time in the framework of the triple helix, by the government, industry and academia.

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