ice skating business plan

ZenBusinessPlans

Home » Sample Business Plans » Sports

How to Write an Ice Skating Rink Business Plan [Sample Template]

Are you about starting an ice skating rink company? If YES, here’s a complete sample ice skating rink business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting an ice skating rink business. We have analyzed and drafted a sample ice skating rink marketing plan backed up by actionable guerrilla marketing ideas for ice skating rink businesses. So let’s proceed to the business planning section.

Why Start an Ice Skating Rink Business?

Starting a business usually requires cash and if you have sufficient cash to invest in a thriving business in the united states of America, then you should consider starting an ice skating rink business. The truth is that creating a business that targets children and adults is one sure way of making money especially if the business is laced with fun.

It is important to state that the real deal when it comes to starting an ice skating rink business is securing a facility that is large enough to contain not just the ice skating tracks and other outdoor games for children, but also a restaurant, a place where parents/guardians can hangout while the wards catch fun and of course enough parking space. It might take you months to get an ideal facility, so it is better that you inform your real estate agent well in advance to help you with the search.

Starting a standard ice skating rink business is akin to starting a family entertainment center and it can be expensive, but you can be rest assured that you will make your money within a few years of launching the business. The fact that you are going to secure a facility big enough to accommodate the activities and services you intend offering means that you must truly be prepared for this business.

If your ice skating facility is of high standard and is located close to a residential estate with loads of growing families, then you will attract loads of children especially on weekends and special holidays.

So, if you have decided to start an ice skating rink business, then you should ensure that you carry out feasibility studies and market survey. Business plan is yet another very important business document that you should not take for granted when launching your own business.

Below is a sample ice skating rink business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Ice Skating Rink Business Plan Template

1. industry overview.

Businesses that operate in the Ice Skating Rink industry basically manage ice rinks for recreational and professional use. These ice rinks offer ice skate rentals, ice skating classes and provide other amenities including indoor sports.

If you are familiar with the industry, you would realize that the industry leveled out over the past five years after melting for a period during the recession. Demand for ice activities, which tend to be relatively more expensive than other forms of sports and exercise, took longer to rebound after the recession, as unemployment remained high and wages stagnated.

On the other hand, a resurgence in interest in ice hockey has helped replenish demand for ice rink management companies, raising revenue and encouraging the development of new facilities. The industry is expected to continue to grow over the next five years, driven by improvements in disposable income, consumer confidence and health awareness.

The Ice Skating Rink industry is really thriving in some parts of the world especially in developed countries such as United States of America, Canada, united kingdom, Norway, Russia, Poland and Sweden et al. Statistics have it that in the United States of America alone, there are about 406 licensed and registered ice skating rink and recreational centers.

The industry is responsible for directly employing about 12,115 employees and the industry rakes in a whooping sum of $618 million annually with an annual growth rate projected at 2.2 percent between 2012 and 2017. It is important to state that no establishment has a lion share of the available market in this industry.

A recent research published by IBISWORLD shows that the Ice Rinks industry displays a low level of market share concentration; the top four industry players are estimated to account for less than 5.0 percent of the industry in 2016.

Most of the industry’s enterprises operate one to two rinks and earn less than $1.0 million in annual revenue. Fragmented industries such as the Ice Rinks industry have medium barriers to entry and moderate competition between businesses.

Larger industry players with several ice rinks have grown in the past five years, as ice rinks in distress sought acquisition in the post – recessionary period. Nonetheless, the number of industry businesses have grown in the five years to 2016 while the number of establishments have also grown, indicating that the industry is still expanding.

Starting an ice skating rink business in the United States of America can be stressful, as it requires enough cash to acquire land large enough to accommodate the kind of facility that can comfortably attract families.

2. Executive Summary

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is a standard ice skating rink and family fun center that will be located in a growing community in Carson City – Nevada. Our basic aim of setting up the business is to contribute our quota in ensuring that families that reside in Carson City and neighboring cities have a facility for their children to have fun.

We have been able to secure a standard facility in an easy to access location in Carson City – Nevada. We will engage in managing ice rinks for recreational and professional use. We will not just offer ice skate rentals and ice skating classes for our clients but also provide other amenities including indoor sports and concessions.

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is going to become the number one family focused ice skating rink in the whole of Carson City and we will work hard to build our facility to match the needs of the average family in the community.

Before starting the business, we conducted a thorough market research and feasibility studies and we were able to come to the conclusion that Carson City – Nevada is the right place to open our ice skating rink. As a matter of fact, our major aim of starting Crystal Planet® Ice Skating Rink & Fun Parks, LLC is to encourage families in the community to cultivate the habit of regularly going out for recreational activities.

Our ice skating and family fun facility is specifically designed to take care of children as well as parents, we have active childcare services for toddlers and we have membership packages that are highly discounted for families, churches and schools who would want to regularly make use of our facility.

Crystal Planet® Ice Skating Rink & Fun Parks, LLC will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is a private registered business that is owned and managed by Eddy Jason – Kings and his immediate family members. Eddy Jason – Kings has a degree in Physical & Health Education coupled with over 7 years’ hands on experience in the ice skating rinks and family fun centers industry working for some of the leading brands in the United States of America

Together with other team members, he will bring his wealth of experience to the table to help build Crystal Planet® Ice Skating Rink & Fun Parks, LLC to favorably compete in the United States and in the global market.

3. Our Products and Services

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is in the ice skating rinks industry to provide ice skating rinks and family fun facility to residents of Carson City and neighboring cities which is why we have been able to put up a facility that can help us achieve the goal. We are optimistic that everyone who makes use of our facility will definitely derive huge fun.

We are in this line of business to make profits and we are going to do all that is permitted by the law in the United States to achieve our corporate aim and ambition. These are the services and amenities that will be made available to our clients in our facility;

• Operating indoor sports facilities
• Organizing sports teams and tournament services
• Offering ice skating rental and resale of equipment
• Offering food and beverages
• Offering athletic instruction
• Offering rental of space and facilities

4. Our Mission and Vision Statement

• Our Vision of starting Crystal Planet® Ice Skating Rink & Fun Parks, LLC is to build a world – class ice skating rink and family recreational facility and also to contribute our quota in encouraging families to engage in fun – filled recreational activities.
• Our mission for establishing Crystal Planet® Ice Skating Rink & Fun Parks, LLC is to create a movement in the community that supports total engagement of families in fun filled recreational activities. We want to contribute our quota towards ensuring that Carson City – Nevada produce some of the happiest children and families in the whole of the United States of America.

Our Business Structure

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is in business to become the leading recreational facility in the whole of Carson City – Nevada and we are fully aware that it will take the right facility, management and organizational structure to achieve our goal.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

Our business will not be built only for the purpose of giving our members value for their money, but also we will ensure that we make our work environment highly conducive for all our employees. We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals.

In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO

Facility Manager and Administrator

• Accountant/Cashier
• Marketing and Sales Officer
• Ice Skating Rink Safety Instructor/Assistant (5)
• Customer Care Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Raises management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Accountable for providing direction for the business
• creates, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Accountable for operating and managing the ice skating rink and family recreational facility.
• Maintains office supplies by checking stocks; placing and expediting orders.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• In control of training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Guarantees that the facility is in tip top position at all times
• Responsible for managing food and beverage services
• Manages membership and registration services
• Handles other relevant facility operation

Ice Skating Rink Safety Instructors/Assistant (5)

• Ensures that children and adults alike follow laid down safety measures when they make use of our ice skating rink and recreational facilities
• Handles ice skating rinks and recreation services
• Responsible for handling and giving instruction for services such as recreation and fitness services

Marketing and Sales Officer (2)

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Recognizes development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the in strategic meetings
• Helps to increase sales and growth for the organization.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.

Client Service Executive

• Welcomes members and potential members / clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Receives parcels / documents for the organization
• Distributes mails in the organization
• Handles any other duties as assigned the line manager

Cleaners (3):

• Responsible for cleaning in and around the facility
• Wash glassware and utensils after each use
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the facility center manager

6. SWOT Analysis

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is in business to provide a recreational facility to families in and around Carson City and at the same time to make profits. We are aware that there are competitions in the ice skating rinks industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard-earned money into the business.

We know that if we get things right before starting our ice skating rinks and family recreational center, we will not have to struggle before attracting loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services of a Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Crystal Planet® Ice Skating Rink & Fun Parks, LLC;

One of the obvious strengths that will definitely stand as a plus for Crystal Planet® Ice Skating Rink & Fun Parks, LLC is the fact that our facility is centrally located in a densely populated residential area in Carson City – Nevada; our location is in fact one of our major strengths.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aim making use of our ice skating rinks and family recreational facility, and lastly our gate fee/membership package is one of the best that anybody living in Carson City – Nevada and neighboring cities can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weaknesses. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing ice skating rinks and recreation facilities in Carson City – Nevada when it comes to acquiring the latest facility and generating the needed hype that can drive traffic towards our facility.

• Opportunities:

The fact that there are growing health concerns will definitely serve as a boost for industry demand. So also, we are centrally located in one of the busiest and densely populated areas in Carson City – Nevada and we are open to all the available opportunities that the city has to offer.

Some of the threats that are likely going to confront Crystal Planet® Ice Skating Rink & Fun Parks, LLC are unfavorable government policies , inclement weather, demographic / social factors, downturn in the economy which is likely going to affect consumer spending and lastly, the emergence of new competitors within the same location where our ice skating rinks and family recreational facility is located.

7. MARKET ANALYSIS

• Market Trends

The ice skating rinks and family fun center industry has indeed benefited from recent marketing campaigns which is targeted towards encouraging people to participate in recreation activities.

Going forward, many people who are part of the baby boomers’ generation are expected to sign up for recreational club memberships or make use of recreation facilities in their communities, as they become more family cum health – conscious as they grow older.

However, patrons of ice skating rinks and family recreational centers are anticipated to increasingly pick up membership from less expensive recreational centers as against expensive all – inclusive clubs.

The common trend in the ice skating rink and family fun centers industry is such that if a facility is well – equipped and positioned close to a residential area or a place where people can easily access without much stress, there is the likelihood that the facility will enjoy high patronage.

Just like in other business ventures, the owners of ice skating rinks and family fun centers are always looking for ways to increase their market share; they go as far as signing deals with high schools et al to make use of their facility on a regular basis.

Lastly, as ice skating rinks and family fun centers grow, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some fun centers now have other facilities targeted towards attracting adults/parents.

In order words, it is very important for ice skating rinks and family recreational facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

The target market for ice skating rinks cuts across people from different backgrounds. The fact that people visit or register in these facilities makes marketing the business interesting. The target market for ice skating rink and family recreational facilities can be categorized into three various groups.

The first group are the families who are looking towards creating time for children cum family hangouts and bonding. The other group of people are schools who would want an ideal place to take students to during excursions or playtime et al.  The last group of people are religious organizations and clubs.

Crystal Planet® Ice Skating Rink & Fun Parks, LLC will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our ice skating rink and family recreational center to;

• Households and families in an around Baton Rouge – Louisiana
• Churches and Religious centers
• Corporate organizations

Our Competitive Advantage

Beyond every reasonable doubt, this industry is indeed a prolific and highly competitive industry.

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is centrally located close to a densely populated residential area in Carson City – Nevada. We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims of making use of our ice skating facility and lastly our gate fee cum membership package is going to be one of the best that anybody living around Carson City – Nevada can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and our market share. We will leverage on improving our services and facility to ensure that we win new clients and retain old members.

At Crystal Planet® Ice Skating Rink & Fun Parks, LLC, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price. As part of our sales and marketing strategies, we will pay attention to the promotion of our ice skating rink and family recreational facility so as to attract families and corporate organizations to enroll and become our members.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, clubs, schools and religious organizations. Parts of the marketing and sales strategies that we will adopt are;

• Open our ice skating rink and family recreational facility with a big party for all and sundry
• Advertise our family recreational facility on national dailies, local TV and radio stations
• Promote our ice skating rink and family recreational facility online via our official website and all available social media platforms
• Introduce our ice skating rink and family recreational facility by sending introductory letters alongside our brochure to religious organizations, schools, corporate organizations, households and key stake holders in and around Carson City – Nevada
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities, train stations et al.
• Deliver consistent customer experience to all our members; making our first impression count positively to those making use of our ice skating rink and family recreational facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our ice skating rink and family recreational facility
• Adopt direct mailing coupon marketing approach
• Position our signage/flexi banners at strategic places in and around Carson City – Nevada
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family or group
• Engage in roadshows within our neighborhood to create awareness for our ice skating rink and family recreational facility.

Sources of Income

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is established with the aim of maximizing profits in the ice skating rinks and family fun centers industry and we are going to go all the way to ensure that we do all it takes to attract both individual and corporate clients on a regular basis.

Crystal Planet® Ice Skating Rink & Fun Parks, LLC will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies. It would be hard to create a sales forecast with a newly opened business like ice skating rink and family recreational facility.

This is because the statistics that will be provided will be on a short-term basis. Experts say that usually a business should be in operation for at least one year before they can generate the statistics that will help in accurate forecasting.

We expect to welcome a minimum of 12,000 customers, i.e. one thousand customers per month within our first year of operation and then in subsequent year we will grow by 25 percent or more.

Below are the sales projections for Crystal Planet® Ice Skating Rink & Fun Parks, LLC, it is based on the location of our ice skating rink and family recreational facility and the services and products that we will be offering to our patrons.

• First Fiscal Year:  $240,000
• Second Fiscal Year:  $450,000
• Third Fiscal Year:  $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for patrons in the whole of Carson City – Nevada which is why we have made provisions for effective publicity and advertisement of our ice skating rink and family recreational facility.

Below are the platforms we intend to leverage on to promote and advertise Crystal Planet® Ice Skating Rink & Fun Parks, LLC;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based sport events and competitions
• Leverage on the internet and social media platforms like Instagram, Facebook, Twitter, YouTube, Google + et al to promote our brand
• Install our billboards in strategic locations all around Carson City – Nevada
• Engage in roadshows from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact families, corporate organizations, religious centers and schools by calling them up and informing them of Crystal Planet® Ice Skating Rink & Fun Parks, LLC and the services we offer
• List Crystal Planet® Ice Skating Rink & Fun Parks, LLC on local directories
• Advertise our ice skating rink and family recreational center in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more and we don’t intend to charge less than what our competitors are charging as gate fees or membership fee in Carson City – Nevada and neighboring cities.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family, group, religious organization or school. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

The payment policy adopted by Crystal Planet® Ice Skating Rink & Fun Parks, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Crystal Planet® Ice Skating Rink & Fun Parks, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards/Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for all our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

If you are looking towards starting an ice skating rink, then you should be ready to go all out to ensure that you raise enough capital to cover some of the basic expenditure that you are going to incur. The truth is that starting this type of business does not come cheap.

You would need money to secure a standard facility, acquire ice skating rinks and equipment, pay your workforce and pay bills for a while until the revenue you generate from the business becomes enough to pay them. The items listed below are the basics that we would need when starting our ice skating rink and family fun center in the United States;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
• Cost for hiring Business Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the ice skating rink and family fun center – $250,000.
• Cost for facility remodeling and equipping the facility – $200,000.
• Other startup expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for start-up inventory – $15,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, video games, snooker board, tables and chairs et al) – $10,000.
• The cost of launching a website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $15,000

We would need an estimate of $550,000 to successfully launch a small but standard ice skating rink in Carson City – Nevada.

Generating Startup Capital for Crystal Planet® Ice Skating Rink & Fun Parks, LLC

Crystal Planet® Ice Skating Rink & Fun Parks, LLC is a private registered family business that will be owned and managed by Eddy Jason – King and his immediate family members. They are the financiers of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $400,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Crystal Planet® Ice Skating Rink & Fun Parks, LLC is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of winning customers over to pick up membership in our ice skating rink is to equip our facility with state of the entertainment equipment and make our services affordable.

Crystal Planet® Ice Skating Rink & Fun Parks, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring a big facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of Company’s Logo: Completed
• Printing of Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of ice skating rinks, family entertainment equipment, electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party planning: In Progress
• Establishing business relationship with vendors and key stakeholders in the industry: In Progress

More on Sports

How to Start an Ice Skating Rink

Many people enjoy ice skating or participate in sports that take place on ice rinks. Ice skating rinks provide the public and teams with a place to skate, for which individuals and teams pay. According to IBISWorld, the ice rink industry brings in $618 million annually and is growing.

Ready to turn your business idea into a reality? We recommend forming an LLC as it is the most affordable way to protect your personal assets. You can do this yourself or with our trusted partner for a small fee. Northwest ($29 + State Fees) DIY: How to Start an LLC

Start an ice skating rink by following these 10 steps:

• Plan your Ice Skating Rink
• Form your Ice Skating Rink into a Legal Entity
• Register your Ice Skating Rink for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Ice Skating Rink
• Get the Necessary Permits & Licenses for your Ice Skating Rink
• Get Ice Skating Rink Insurance
• Define your Ice Skating Rink Brand
• Create your Ice Skating Rink Website
• Set up your Business Phone System

We have put together this simple guide to starting your ice skating rink. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Ice Skating Rink Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Find a Domain Now

Powered by godaddy.com, what are the costs involved in opening an ice skating rink.

The startup costs involved in opening an ice skating rink are high. One feasibility study for an ice rink in Europe placed the startup costs at  €2.3 million (about $2.5 million). These expenses broke down as follows:

• $1.34 million for construction costs (e.g. foundation, walls, roofing, etc.)
• $523,000 for mechanical and electrical works (e.g. plumbing, heating, electricity, etc.)
• $109,000 for site finishing (e.g. landscaping, external fittings, etc.)
• $180,000 for equipment (e.g. an ice resurfacer, a scoreboard, etc.)
• $255,000 for design and project management (including salaries of project managers)
• $215,000 for project development costs

While it may be tempting to reduce an ice rink business’ startup expenses by making concessions on construction or technology costs, properly constructing a rink and using high-quality technology help keep ongoing expenses manageable. Reducing these upfront expenses can lead to prohibitively expensive ongoing costs because the ice will require more energy to be kept in proper condition.

What are the ongoing expenses for an ice skating rink?

The ongoing expenses for an ice skating rinks are high. Ice rinks must pay for electricity, which is used to keep the ice cool, other utilities, maintenance and staffing. In some cases, the ongoing expenses are partially paid for by a municipality so that an ice skating rink is financially feasible.

Who is the target market?

An ice skating rink’s ideal client is a sports league, such as a hockey, figure skating, speed skating or curling league. A league will need to rent ice time for multiple practices and games, which will provide a stable income for the season. Additionally, several players may rent additional ice time for individual training.

How does an ice skating rink make money?

An ice skating rink makes money by charging customers to use the business’ ice rink(s). Most rinks offer a combination of open skating, in which the public is welcome to skate for an admission fee, and ice time rental, in which teams and organizations pay in advance to rent an ice rink.

Ice skating rinks typically charge around $10 per person for an open skate, and many rinks charge an additional fee for renting ice skates if the customers didn’t bring their own. They’ll frequently charge over $100 per hour for renting an ice rink. For example, the Oakland Ice Center charges $10.50 per adult for open skating. Ann Arbor Ice Cube charges anywhere from $212 to $311 for rink rentals depending on the season, day, and time period.  

How much profit can an ice skating rink make?

Ice skating rinks can bring in hundreds of thousands of dollars annually, but much of their revenue goes towards operating expenses. Many ice rinks aren’t profitable unless they’re debt free , which is why municipalities often run or subsidize rinks.

How can you make your business more profitable?

Ice skating rinks can increase their revenue by offering concessions, leagues and clinics. They may also offer events like birthday parties.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

One crucial aspect that cannot be overlooked when starting your ice skating rink is the importance of establishing a solid business foundation. While sole proprietorships and partnerships are the most common entity types for small businesses, they're a far less stable and advantageous option than LLCs.

This is because unincorporated business structures (i.e., sole proprietorships and partnerships) expose you as an owner to personal liability for your business's debts and legal actions, while LLCs protect you by keeping your personal assets separate from your business's liabilities.

In practice, this means that if your ice skating rink were to face a lawsuit or incur any debts, your savings, home, and other personal assets could not be used to cover these costs. On top of this, forming your business as an LLC also helps it to appear more legitimate and trustworthy.

More than 84% of our readers opt to collaborate with a professional LLC formation service to kickstart their venture. We've negotiated a tailored discount for our readers, bringing the total down to just $29.

Form Your LLC Now

Note: If you're interested in more information before getting started, we recommend having a look at our state-specific How to Start an LLC guide (DIY) or our in-depth Best LLC Services review (for those opting for a professional service).

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate an ice rink. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

For information about local licenses and permits:

• Check with your town, city or county clerk’s office
• Get assistance from one of the local associations listed in  US Small Business Associations directory of local business resources .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Liability Waivers

To avoid liability and potential lawsuits, ice rinks should have their clients sign waivers.  An example of an appropriate waiver can be found here . 

Recommended: Rocket Lawyer makes it easy to create a professional release of liability form for your skating rink business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on-call attorneys to get complimentary legal advice.

Certificate of Occupancy

An ice rink is generally run out of a large indoor space, though they can also be outdoors. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to an ice rink.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your ice rink will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Ice Skating Rink needs and how much it will cost you by reading our guide Business Insurance for Ice Skating Rink.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market an ice skating rink

Most of an ice skating rink’s promotional and marketing efforts should be focused on the 5- and 10-mile radiuses it serves. Businesses can target ice skaters and sports teams within this area through social media marketing, direct mail and onsite signs.

How to keep customers coming back

An ice skating rink can set itself apart from the competition by offering affordable rates for ice time and having a more updated facility. Offering low rental rates for off-peak hours can help a business gain more rentals during off hours, which might provide enough revenue to let the business lower its rates for peak hours slightly. Also, investing in small maintenance items, such as fresh paint and upgrading toilets, can make a big difference in how well customers perceive a facility to be.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Anyone who has a passion for ice skating may enjoy running an ice skating rink. While knowing how to skate won’t help balance the business’ financial sheet, an enthusiasm for ice skating and related sports can help business owners connect with customers.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at an ice skating rink?

A typical day’s tasks at an ice skating rink involve:

• Checking the ice’s condition
• Welcoming customers and taking admission fees (if paying on a per-use basis)
• Making sure teams and organizations renting ice time are properly set up
• Repairing any malfunctioning equipment
• Cleaning the facility

When not directly interacting with customers or working on equipment, business owners frequently spend time managing employees, scheduling teams’ practices, games and tournaments, promoting their ice rink, and paying bills.

What are some skills and experiences that will help you build a successful ice skating rink?

Successfully running an ice skating rink requires a knowledge of both the industry and how to properly maintain ice rinks. The U.S. Ice Rink Association offers courses in both of these areas. There are also two ebooks available, Ice Skating Rink Business Plan and Ice Skating Rink Facility Startup Business Plan , that may help business owners learn about the industry.

What is the growth potential for an ice skating rink?

Most ice skating rinks have one or two locations that serve a particular city or area. A single location can have more than one rink. Holiday & Leisure Rinks is an example of a large ice rink business that operates two locations, which each have two rinks.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting an ice skating rink?

When starting an ice skating rink, selecting the right location is key. In general, the Ice Skating Institute says a rink should have 100,000 people within a 5-mile radius, and 250,000 people within a 10-mile radius -- and there shouldn’t be any other rinks in the area. Additionally, a rink ideally will be close to all of the following:

• A major highway interchange, so the rink is easy to get to
• A school, which makes it easy to market to students and parents
• Hotels, so the ice rink can host tournaments and provide lodging options for out-of-town teams
• Health clubs, which may be willing to partner with an ice rink on cross promotions.

How and when to build a team

An ice skating rink requires a team of employees and subcontractors. People are needed from the outset to welcome skaters, maintain the ice and repair any malfunctioning equipment. A rink may also want to work with coaches and referees to set up its own sports leagues and offer specialized clinics.

Useful Links

Industry opportunities.

• U.S. Ice Rink Association
• North American Rink Conference & Expo
• Tips for owning a rink with synthetic ice

Real World Examples

• International ice rink franchise
• Profile on synthetic ice rinks
• Ann Arbor ice rink

Further Reading

• Things to consider when starting an ice rink
• Article by owner of an ice rink
• Learn about more Family Fun Business Ideas!

Have a Question? Leave a Comment!

Ice Skating Rink Business Plan Template

Written by Dave Lavinsky

If you’re looking to create an ice skating rink business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful ice skating rink businesses. Our ice skating rink business plan example below is sure to help you!

Ice Skating Rink Business Plan Example

Below is our ice skating rink business plan template and sample plan created using what we consider the best ai business plan generator :  

I. Executive Summary

Company overview.

At Graceful Glide Ice Arena, located in the heart of our vibrant community, we are proud to offer a premier ice skating experience for all ages and skill levels. Our state-of-the-art facility not only provides a year-round indoor ice rink but also a comprehensive range of services including public skating sessions, figure skating and hockey lessons, and various ice-related events and competitions. Our mission is to create a welcoming, fun, and safe environment for everyone who walks through our doors, fostering a love for ice skating in a community setting. With a focus on high-quality customer service and an array of ice skating programs, we aim to be the go-to destination for recreational and professional skaters alike.

Success Factors

Our success stems from a combination of strategic factors and accomplishments that set us apart. We have invested heavily in creating a top-notch facility that meets the needs of both casual skaters and competitive athletes. Our diverse program offerings cater to a wide range of interests and skill levels, making ice skating accessible to everyone. A key accomplishment has been our ability to build a strong community presence through extensive outreach and partnerships with local schools and organizations, significantly increasing participation in our programs. Additionally, our dedicated and experienced management team has been instrumental in our day-to-day operations and long-term strategic planning, ensuring steady growth and customer satisfaction.

Industry Analysis

The ice skating industry is experiencing steady growth, driven by increasing interest in ice sports and recreational ice skating. Our analysis indicates that there is a growing demand for ice skating facilities that offer a blend of recreational, educational, and competitive programs. This trend is supported by the rising popularity of ice sports such as figure skating and hockey, which are attracting participants of all ages. Furthermore, the industry is benefiting from broader health and wellness trends, as individuals seek out fun and active ways to stay fit. Despite this positive outlook, the industry faces challenges such as seasonal fluctuations and the need for significant initial capital investment. Nevertheless, with strategic planning and a focus on year-round engagement, opportunities for growth and expansion are abundant.

Customer Analysis

Our target customers encompass a diverse range of individuals and groups, from young children and families to adult hobbyists and competitive athletes. We’ve identified several key segments, including beginners looking for a fun and safe learning environment, school groups seeking extracurricular activities, and professional skaters and hockey players in need of high-quality training facilities. Additionally, we cater to event planners and organizations looking for unique venues for parties, fundraisers, and team-building events. Understanding the varied needs and preferences of these segments allows us to tailor our offerings and marketing strategies effectively, ensuring we provide value and an exceptional experience for all our visitors.

Competitive Analysis

Frio Grande Valley Ice Skating Center, Icekate n boogie, Fantasyland Skate Center

Graceful Glide Ice Arena distinguishes itself with a unique blend of comprehensive ice skating programs, a state-of-the-art facility, and a strong community focus. Unlike our competitors, we offer a wider range of ice skating disciplines and skill development programs, catering to both recreational and professional skaters. Our competitive advantage lies in our ability to provide an inclusive, family-friendly environment that encourages long-term engagement and skill progression, setting us apart in the marketplace.

Marketing Plan

Our marketing plan is centered around showcasing our wide array of products, services, and competitive pricing to attract and retain customers. We offer public skating sessions, group and private lessons, and event hosting, catering to a broad customer base. Our pricing strategy is designed to be competitive yet reflective of the high-quality experience we provide. To promote these offerings, we will implement a comprehensive promotions plan that includes digital marketing through social media and email newsletters, partnerships with local schools and organizations, and special events to attract new customers and encourage repeat visits. Our aim is to build brand awareness and loyalty by highlighting our exceptional facilities, programs, and community involvement.

Operations Plan

Our operations plan focuses on ensuring the smooth functioning of our facility and the successful execution of our programs. Key operational processes include routine maintenance of the ice rink and equipment, scheduling of programs and events, and ongoing staff training to maintain high levels of customer service. We have set milestones for the expansion of our program offerings and facility upgrades to enhance our customer experience. Achieving these milestones is crucial for our growth strategy, allowing us to meet the increasing demand for our services and maintain our position as a leader in the ice skating industry.

Management Team

Under the leadership of CEO Amara Harris, our management team brings a wealth of experience and expertise to Graceful Glide Ice Arena. Harris’s background in managing a successful ice skating rink showcases her ability to oversee operations, drive growth, and foster a welcoming community environment. Her vision for the arena includes expanding its reach and services to appeal to a wider audience, ensuring its long-term success. The team’s shared commitment to excellence and innovation positions us well to achieve our business objectives and continue providing a premier skating experience.

Financial Plan

To reach our growth goals, we require significant funding to cover the costs of facility upgrades, program expansion, and marketing initiatives. This investment will enable us to enhance our offerings, attract a broader customer base, and ultimately increase revenue. Our financial plan outlines the allocation of funds across these key areas, ensuring that we can meet our objectives and continue to thrive in the competitive ice skating industry.

Below is an overview of our expected financial performance over the next five years:

II. Company Overview

Graceful Glide Ice Arena is a newly established Ice Skating Rink right here in Pharr, TX. As a local ice skating rink, we take pride in being the first to offer a high-quality ice skating experience in the area. Our commitment to excellence is evident in every aspect of our operations, from the smoothness of our ice to the warmth of our welcome.

At Graceful Glide Ice Arena, we offer a comprehensive range of products and services designed to enhance your ice skating experience. Our inventory includes top-of-the-line Ice Skates and an advanced Ice Resurfacer to ensure the best possible conditions for skating. Additionally, we provide Skate Rental Services for those who do not own their skates, making ice skating accessible to everyone. Our Ice Skating Lessons cater to all skill levels, from beginners to those looking to refine their techniques. To complete the experience, our Snack Bar or Concession Stand offers a variety of refreshments, ensuring our customers can recharge and get back to enjoying the ice.

Located in the heart of Pharr, TX, Graceful Glide Ice Arena is perfectly situated to serve the local community and visitors alike. Our strategic location is easily accessible and provides an ideal destination for families, friends, and individuals looking to enjoy ice skating.

Our unique qualifications for success stem from a combination of factors. The founder of Graceful Glide Ice Arena brings a wealth of experience from previously running a successful ice skating rink. This experience is invaluable in understanding what it takes to create a memorable and enjoyable ice skating environment. Moreover, our commitment to providing superior Ice Skates, an advanced Ice Resurfacer, and a delightful Snack Bar or Concession Stand sets us apart from the competition. These elements, combined with our passion for ice skating, position us as a leader in the local recreational scene.

Since our founding on January 5, 2024, as a Limited Liability Company, we have achieved several significant milestones. The development of our company name and the design of our logo were initial steps in establishing our brand identity. Finding a great location was crucial, and we are proud to have secured a spot that is both accessible and conducive to our vision for Graceful Glide Ice Arena. These accomplishments mark the beginning of our journey, and we are excited about the future of providing exceptional ice skating experiences to our community in Pharr, TX.

III. Industry Analysis

The Ice Skating Rink industry in the United States is thriving, with an estimated market size of $3.3 billion. This industry includes a wide range of facilities, from large indoor rinks to small outdoor rinks, catering to both recreational skaters and competitive athletes. The market has been experiencing steady growth over the past few years, driven by increasing interest in winter sports and ice skating as a form of entertainment and exercise.

Market research projects that the Ice Skating Rink industry in the United States is expected to continue growing at a rate of 2.5% annually. This growth is fueled by factors such as rising disposable incomes, increasing urbanization, and a growing awareness of the health benefits of ice skating. As more people seek out fun and active leisure activities, the demand for ice skating rinks is projected to remain strong, presenting a promising opportunity for businesses in this industry.

Recent trends in the Ice Skating Rink industry, such as the popularity of themed events, family-friendly programming, and the incorporation of technology into the skating experience, bode well for Graceful Glide Ice Arena in Pharr, TX. By staying attuned to these trends and offering unique and engaging experiences for customers, Graceful Glide has the potential to carve out a niche in the market and attract a loyal customer base. With the growing interest in ice skating across the country, the future looks bright for businesses like Graceful Glide that offer a fun and exciting way to stay active and enjoy time with friends and family.

IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

We will target local residents as our primary customer base, focusing on families seeking leisure activities, individuals interested in learning to skate, and those looking for a unique exercise option. This demographic is significant in Pharr, TX, where community-oriented activities are highly valued. Our offerings will tailor to various skill levels, from beginners to more experienced skaters, ensuring a welcoming environment for all.

Aside from local residents, we will also cater to schools and organizations looking for group activities or field trip destinations. Schools in the area will find our ice arena an excellent venue for physical education classes, end-of-year parties, or reward trips. By partnering with local educational institutions, we will establish ourselves as a key component of the community’s extracurricular and leisure landscape.

Moreover, we will target event planners and individuals seeking distinctive venues for private events such as birthday parties, corporate gatherings, and celebrations. Our facility will offer customizable packages to accommodate various group sizes and event types, providing a unique and memorable experience. This approach will position us as an attractive option for those looking to host events that stand out from the traditional offerings in the area.

Customer Needs

Graceful Glide Ice Arena fulfills a significant need for high-quality ice skating experiences among residents who desire this form of recreation and sport. Customers can expect a top-tier ice rink that prioritizes the quality of the ice, ensuring a smooth and enjoyable skate every time. This focus on maintaining a superior ice surface caters to both casual skaters and serious athletes, providing a reliable and enjoyable environment for all.

In addition to offering a premium skating experience, Graceful Glide Ice Arena meets the demand for a welcoming community space where individuals and families can gather for fun, exercise, and learning. The arena hosts a variety of programs, including lessons for beginners, figure skating classes, and hockey leagues, ensuring that there is something for everyone. Customers appreciate the opportunity to engage in physical activity while connecting with others who share similar interests.

Graceful Glide Ice Arena also addresses the need for accessible and affordable entertainment options in the area. By offering competitive pricing and special events, the arena makes ice skating an attainable activity for a wide audience. Seasonal promotions and family packages further ensure that everyone can enjoy the thrill of ice skating without breaking the bank. This approach not only attracts a diverse group of customers but also fosters a sense of community and inclusivity.

V. Competitive Analysis

Direct competitors.

Graceful Glide Ice Arena’s competitors include the following companies:

Frio Grande Valley Ice Skating Center

This center offers a wide range of ice skating activities including public skating sessions, figure skating lessons, and hockey leagues. Their price points vary depending on the activity, with public skating sessions being the most affordable option and private lessons and league participation costing more. Frio Grande Valley Ice Skating Center generates revenue through these activities, as well as through the rental of skating equipment and hosting of private events. Located in the heart of the Rio Grande Valley, it serves a diverse customer segment including families, schools, and amateur sports teams. The key strengths of Frio Grande Valley Ice Skating Center include its comprehensive range of ice skating activities and its strategic location. However, its weaknesses lie in its limited marketing reach and the seasonal nature of its business, which can affect customer turnout during warmer months.

Icekate n boogie

Icekate n boogie distinguishes itself by offering a unique combination of ice skating and dance, with special events that incorporate live music and DJ sessions on the ice. Their pricing strategy includes entry fees for special events and standard rates for ice skating sessions. This hybrid entertainment approach helps in generating significant revenue, particularly from the younger demographics and those looking for unique social entertainment options. Icekate n boogie operates in a metropolitan area, drawing in customers from a wide geographical range seeking an unconventional ice skating experience. The key strength of Icekate n boogie is its innovative blend of activities which creates a unique market position. However, the niche appeal might limit its customer base, and the operational complexity of hosting events can pose challenges.

Fantasyland Skate Center

Fantasyland Skate Center focuses on roller skating but has recently expanded to include ice skating during specific seasons. Their offerings include public skating sessions, birthday parties, and skating lessons. The pricing is competitive, aimed at attracting families and younger skaters. Fantasyland generates its revenue not only from skating activities but also from a concession stand and arcade games, making it a popular venue for casual entertainment. Situated in a suburban area, it caters to local residents and families looking for affordable leisure activities. The main strengths of Fantasyland Skate Center include its established reputation in roller skating and its multifaceted entertainment options. However, its seasonal foray into ice skating limits its appeal to ice skating enthusiasts, and the focus on a younger demographic may not attract serious skaters or athletes.

Competitive Advantages

At Graceful Glide Ice Arena, we understand the importance of providing an exceptional experience for every visitor, which is why we take pride in offering superior ice skates, an advanced ice resurfacer, and a top-notch snack bar or concession stand. Our commitment to quality is evident in the meticulously maintained skates available for our customers. These skates not only enhance the skating experience by offering better comfort and performance but also ensure safety, allowing skaters of all levels to enjoy their time on the ice with confidence. Furthermore, our state-of-the-art ice resurfacer guarantees a smooth and consistent ice surface, providing the perfect conditions for both recreational skating and competitive training.

In addition to our high-quality equipment and facilities, our snack bar sets us apart from the competition. We understand that a day at the ice rink is not just about skating but also about creating memorable experiences. That’s why our snack bar offers a variety of delicious, freshly prepared snacks and beverages, catering to the tastes and preferences of all our visitors. This attention to detail in providing an outstanding culinary experience complements the overall ambiance, making us the go-to destination for families, friends, and ice skating enthusiasts looking for a premium outing. By focusing on these aspects, we not only meet but exceed the expectations of our customers, establishing Graceful Glide Ice Arena as a leader in the recreational industry in our community.

VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

Graceful Glide Ice Arena offers a variety of products and services tailored to meet the needs of ice skating enthusiasts of all ages and skill levels. From high-quality ice skates to expertly led ice skating lessons, the arena provides everything necessary for a fun and fulfilling ice skating experience. Additionally, the facility includes a snack bar or concession stand to ensure that guests can refuel and refresh during their visit.

Ice skates are among the primary offerings at the arena, available for purchase for those looking to own their pair. With an average selling price of $100, these skates are designed to offer comfort and performance, catering to both beginners and more advanced skaters. The selection includes various sizes and styles, ensuring that every skater finds the perfect fit for their needs.

For those who do not own their skates, the arena provides skate rental services. With a nominal fee of $10, individuals can rent a pair of skates for their session on the ice. This service is particularly beneficial for new skaters or those visiting the arena on an occasional basis, as it offers the convenience of skating without the need for a personal investment in equipment.

In addition to equipment rental, Graceful Glide Ice Arena excels in offering ice skating lessons. These lessons are designed to cater to all skill levels, from beginners learning the basics to advanced skaters looking to refine their technique. The average price for a group lesson is $20 per session, making it an affordable option for individuals seeking to improve their skating skills under the guidance of experienced instructors.

Finally, the snack bar or concession stand at the arena provides a selection of snacks and beverages to keep skaters energized. Prices vary, with items ranging on average from $2 for a small snack to $5 for more substantial offerings. This convenient service allows skaters and spectators alike to enjoy refreshments without having to leave the premises.

The arena also houses an ice resurfacer, ensuring that the ice surface is always in optimal condition for skaters. While this is not a direct service offered to customers, it plays a crucial role in maintaining the quality and safety of the skating experience at Graceful Glide Ice Arena.

Promotions Plan

At Graceful Glide Ice Arena, we understand the importance of effective promotion to attract and retain customers. Our comprehensive promotional strategy encompasses a variety of methods, ensuring that we reach our audience in Pharr, TX, and beyond. A cornerstone of our approach is a robust online marketing campaign.

Online marketing will play a crucial role in our promotional activities. We will leverage social media platforms, including Instagram, Facebook, and Twitter, to engage with our community. Regular updates featuring ice skating tips, event announcements, and special promotions will keep our audience informed and excited about what we have to offer. Additionally, we will utilize email marketing to send tailored content to our subscribers, informing them of upcoming events, discounts, and exclusive offers. Our website will also be optimized for search engines, ensuring that anyone looking for an ice skating experience in Pharr, TX, will find us at the top of their search results.

Beyond online marketing, we will engage in community outreach to build strong local connections. Hosting opening day events, themed skate nights, and offering group discounts will encourage community members to visit and return to our ice arena. Collaborating with local schools, sports clubs, and community organizations for events and fundraisers will further embed Graceful Glide Ice Arena into the fabric of our community.

Partnerships with local businesses will also be a key tactic. By collaborating with nearby restaurants, retail shops, and entertainment venues, we can create cross-promotion opportunities that benefit all parties involved. This could include package deals that combine ice skating sessions with meals or shopping discounts, making a visit to Graceful Glide Ice Arena an all-encompassing entertainment experience.

Lastly, traditional advertising methods will not be overlooked. Strategic placements of billboards in high-traffic areas and advertisements in local newspapers and magazines will ensure that we capture the attention of a wide audience. Radios spots, particularly during peak commute times, will further increase our visibility and attract more visitors to our ice arena.

In summary, Graceful Glide Ice Arena will employ a multi-faceted promotional strategy that includes online marketing, community outreach, partnerships with local businesses, and traditional advertising. This comprehensive approach will ensure that we attract a diverse group of customers and create a buzz around our ice skating rink in Pharr, TX. We are committed to providing an exceptional experience for our visitors and expect our promotional efforts to play a significant role in achieving this goal.

VII. Operations Plan

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of Graceful Glide Ice Arena, there are several key day-to-day operational processes that we will perform.

• Customer Check-In and Ticket Sales:  Staff members greet customers, process ticket sales, and manage the check-in process efficiently to ensure a smooth flow of guests into the arena.
• Ice Maintenance:  Perform regular ice resurfacing and maintenance to provide a high-quality skating experience. This includes daily inspections and necessary repairs to maintain safety and performance standards.
• Rental Equipment Management:  Offer well-maintained skating equipment for rent. This involves regular inspection, cleaning, and sanitizing of skates and other gear before and after customer use.
• Safety and Compliance:  Ensure all operations adhere to local health and safety regulations. Conduct daily safety checks of the premises and equipment to prevent accidents and injuries.
• Customer Service:  Provide excellent customer service, addressing inquiries, concerns, and feedback promptly to ensure a positive experience for all visitors.
• Event Coordination:  Manage and coordinate events such as birthday parties, group outings, and skating lessons, ensuring they run smoothly and meet customer expectations.
• Financial Management:  Handle daily financial operations, including sales tracking, expense management, and revenue optimization to ensure the business remains profitable.
• Marketing and Promotion:  Implement marketing strategies to attract new customers and retain existing ones. This includes managing social media, local advertising, and promotional events.
• Staff Management:  Schedule and supervise staff to ensure there is adequate coverage for all operational areas, including customer service, ice maintenance, and safety compliance.
• Cleanup and Facility Maintenance:  Ensure the arena, including the ice surface, rental areas, and common spaces, are clean and well-maintained at all times to provide a welcoming environment for customers.

Graceful Glide Ice Arena expects to complete the following milestones in the coming months in order to ensure its success:

•   Secure a Suitable Location:  Identify and finalize the lease or purchase of a property in Pharr, TX, that is accessible and has the potential to attract a large customer base. This location must also have enough space to accommodate an ice rink and additional facilities such as a snack bar and rental area.
•   Obtain Necessary Permits and Licenses:  Ensure all required local, state, and federal permits and licenses for operating an ice skating rink are acquired. This includes health and safety certifications, building permits, and any specific permits required for entertainment facilities.
• Complete Construction and Setup:  Finish the construction of the ice rink and related facilities. This involves installing the ice-making equipment, setting up seating and rental areas, and ensuring the venue meets all safety standards and regulations.
• Hire and Train Staff:  Recruit a team that includes rink managers, ice maintenance personnel, customer service representatives, and instructors. Provide comprehensive training to ensure high-quality service and safety standards are upheld.
• Launch Marketing Campaign:  Initiate a pre-launch marketing campaign to build awareness and excitement about the new ice skating rink. Utilize social media, local advertising, partnerships with schools and community organizations, and special promotional events to engage potential customers.
• Launch Our Ice Skating Rink:  Officially open Graceful Glide Ice Arena to the public with a grand opening event. Offer special promotions to attract a large number of visitors and gather feedback to improve services.
• Implement a Customer Loyalty Program:  Develop and introduce a loyalty program to encourage repeat visits. This could include discounts, free skate rentals after a certain number of visits, or special access to events.
• Monitor and Adapt Operational Processes:  Continuously evaluate and adjust operational processes, including customer service, maintenance routines, and staffing levels, to ensure efficiency and high customer satisfaction.
• Establish Partnerships and Sponsorships:  Form partnerships with local businesses, schools, and community organizations to host events, offer group discounts, and increase visibility in the community.
• Get to $15,000/Month in Revenue:  Achieve the financial milestone of generating at least $15,000 in monthly revenue. This involves not only increasing customer base and visit frequency but also optimizing pricing strategies and ancillary revenue streams such as food and beverage sales and skate rentals.

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

Graceful Glide Ice Arena management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Amara Harris, CEO

With a robust background in the ice skating industry,  Amara Harris  brings a wealth of experience to the Graceful Glide Ice Arena. Her tenure as a successful manager of a previous ice skating rink stands as a testament to her capability to lead and innovate in this niche market. Under her leadership, that facility saw significant growth in both customer base and revenue, showcasing her aptitude for business strategy and her deep understanding of what it takes to run a successful ice arena. Amara’s vision for Graceful Glide Ice Arena is not only to maintain its operational excellence but also to expand its reach and services to cater to a broader audience, ensuring its lasting success in the community.

IX. Financial Plan

Funding requirements/use of funds.

To accomplish our growth goals, Graceful Glide Ice Arena needs $1.21 million in funding. Key uses of this funding will be as follows:

Financial Projections

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

What Is an Ice Skating Rink Business Plan?

An ice skating rink business plan is a document that outlines the strategies you have developed to start and/or grow your ice skating rink business. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your ice skating rink business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.  

Why You Need a Business Plan for your Ice Skating Rink Business

A business plan is required if you are seeking funding for your ice skating rink business. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, an ice skating rink business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.  

Ice Skating Rink Business Plan Template PDF

Download our Ice Skating Rink Business Plan PDF to help guide you as you create your business plan for your own ice skating rink business.  

Ice Skating Rink Business Plan Template & Guidebook

The #1 Ice Skating Rink Business Plan Template & Guidebook provides entrepreneurs and business owners with invaluable insight and guidance into launching a successful ice-skating rink. With detailed information on everything from financing and marketing strategies to operational tactics and best practices, the guidebook provides a comprehensive overview of what it takes to develop and sustain a profitable ice-skating business. Get the edge you need with this invaluable resource!

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Ice Skating Rink Business [11 Steps]

How to Write a Ice Skating Rink Business Plan in 7 Steps:

1. describe the purpose of your ice skating rink business..

The first step to writing your business plan is to describe the purpose of your ice skating rink business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a ice skating rink business:

The purpose of the Ice Skating Rink is to provide a safe, clean and welcoming environment for families and communities to come together in friendly competition while enjoying the deep tradition of ice skating. We strive to foster a positive, respectful and fun atmosphere where all ages and abilities can reach their fullest potential and have fun.

2. Products & Services Offered by Your Ice Skating Rink Business.

The next step is to outline your products and services for your ice skating rink business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your ice skating rink business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your ice skating rink business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your ice skating rink business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a ice skating rink business?

• Ice Skating Rink
• Ice Resurfacer
• Sharpening Machine
• Ice Skate Rentals
• Ice Cleaning Supplies
• Floor Markers and/or Tape for Ice Markings
• First Aid Kit
• Safety Equipment (Helmets, Pads, etc.)
• Point of Sale System
• Advertising Materials (Flyers, Posters, etc.)
• Legal Permits (Business License and/or Zoning Permit)

5. Management & Organization of Your Ice Skating Rink Business.

The second part of your ice skating rink business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your ice skating rink business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Ice Skating Rink Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a ice skating rink business varies based on many different variables, but below are a few different types of startup costs for a ice skating rink business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your ice skating rink business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your ice skating rink business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your ice skating rink business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Ice Skating Rink Business Plans:

Why do you need a business plan for a ice skating rink business.

A business plan is an essential document when establishing a new business, and this is true for a ice skating rink business as well. A well-crafted business plan can help you understand the feasibility of your proposed venture, assess cost and revenue estimates, identify potential sources of funding and investment, and set out an actionable strategy for launching and running the business.

Who should you ask for help with your ice skating rink business plan?

For help with a business plan for an ice skating rink, you should consult a business consultant or adviser who specializes in the business field. You may also want to speak with a financial adviser who can provide advice on any potential financing opportunities and how to best manage your finances. Additionally, you may want to reach out to those who have already run successful ice skating rinks for advice on best practices.

Can you write a ice skating rink business plan yourself?

Writing a business plan for an ice skating rink can be a complex undertaking. It is important to start with research into the current market, your competitors, and the local industry regulations. Once you have done this research, you can then move on to create a comprehensive business plan that includes market analysis, financial projections, and detailed operational plans. The plan should include goals and objectives to achieve success, as well as strategies to reach those goals. It should also include details of how you will fund the startup costs and capitalize on new opportunities. Finally, the plan should provide a timeline for project completion and benchmarks for evaluation of its success.

Related Business Plans

Home Inventory Business Plan Template & Guidebook

Home Inspection Business Plan Template & Guidebook

Home Decor Business Plan Template & Guidebook

Health And Wellness Business Plan Template & Guidebook

Hauling Business Plan Template & Guidebook

Hardware Business Plan Template & Guidebook

Handyman Business Plan Template & Guidebook

Hair Extension Business Plan Template & Guidebook

Handbag Business Plan Template & Guidebook

We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

• Resources for Entrepreneurs > Becoming an Entrepreneur > How to Open a Business

Opening an Ice Skating Rink

How to Open a Business

It's a prime time for starting your own business. This all-in-one resource on launching an ice skating rink takes you step-by-step from start to success.

Wondering how to start an ice skating rink? We take you step-by-step from start to success.

Finding a Space For Your Ice Skating Rink

Ice skating rinks (or skate centers) feature several unique challenges for startup entrepreneurs. As you would expect, the most significant startup barrier is space. Ice rinks require a large physical space, much of which needs to be filled with all of the equipment needed to run an ice skating rink - everything from rink refrigeration pipes, chillers, rink perimeter boards and hockey dasher boards.

Since a trip to a skate center is usually a planned event, you don't have to be concerned about locating your rink in a high-traffic, retail neighborhood. Most rinks are located in commercial real estate near an urban or suburban population center.

How Ice Skating Rinks Make Money

Today's rinks earn profits through multiple revenue streams. The majority of your revenue will consist of admission fees, followed by skate rentals, concessions, skate sales and games. Birthday parties and special events provide additional income during non-peak hours, so you'll need to be prepared to offer group packages for kids and teens. Local hockey leagues are another excellent source of income, and teams are often willing to rent a skating rink at all hours of the day, allowing you to make money while many other businesses are not able to.

How Much Does It Cost to Start an Ice Skating Rink Business?

Startup costs for ice rinks can be substantial. In addition to buying skate inventory, ice resurfacing machines, concession equipment and games, your initial costs may include the retrofit of your leased space. If there are no pre-existing ice skating centers available for purchase or lease, you'll need to factor in the cost of building the ice rink from scratch in a general purpose space.

Writing Tips for an Ice Skating Rink Business Plan

We know - writing a business plan can be a daunting task for a new entrepreneur.

But here's the good news: With a few tips, any entrepreneur can create a successful plan for their business. If you can get past the mystique, you'll see that a business plan just describes where your ice skating rink is headed and how you intend to get there.

Although there are many uses for a business plan, it's most important function is to guide your decision making and strategic planning.

Before you begin, we recommend reviewing a few sample business plans .

Review the Competition

Long before you open an ice skating rink in your town, it's worthwhile to determine how many competitors you have. Try our link below to generate a list of competitors near you. Complete the form by entering your city, state and zip code to get a list of ice skating rinks that are close by.

• Find Local Ice Skating Rink Competitors

Is the local market large enough to support another ice skating rink? If not, you had better be sure that you are doing things much better than the competition.

Talk to People Who Are Already in the Business

Once you've finished assessing the competion, it's a smart move to speak with somebody who is already in the business. It's very unlikely that the local competition will talk to you. The last thing they want to do is help you to be a better competitor.

But, a person who owns an ice skating rink on the other side of the country can be a great learning resource for you, after they realize you reside far away from them and won't be stealing their local customers. In that case, the business owner may be more than happy to discuss the industry with you. In my experience, you may have to call ten business owners in order to find one who is willing to share his wisdom with you.

How does one go about finding an entrepreneur who is running an ice skating rink on the other side of the country to talk to?

We can help. Follow the link below, try a few city/state combos or zipcodes, and then start calling!

• Get In Touch With Ice Skating Rink Owners

Purchasing an Ice Skating Rink

So you're seriously considering buying an ice skating rink rather than starting one from scratch. Smart move. But how do you go about locating and purchasing a viable ice skating rink?

As you would expect, there are a number of steps in buying a business . To stay on track, you'll need to enlist the services of a business broker .

A good business broker serves a number of useful purposes. From locating available companies to helping seal the deal, your broker will have the experience and skills to help you successfully navigate the purchase process.

Consider Buying a Franchise

You should know that your odds of achieving your top business goals are much better if you purchase a franchise and leverage their successful brand and track record.

Before starting an ice skating rink, you may want to check out whether there are good franchise opportunities available that might help you on your entrepreneurial journey.

The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.

• How Do I Buy a Franchise?

Related Articles on Starting a Company

These additional resources regarding starting a business may be of interest to you.

Coming Up With Good Business Ideas

How to Get a DUNS Number

Share this article

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms Franchise Opportunities Contributors Business Glossary

• Terms of Use
• Privacy Policy
• Franchise Directory
• Entrepreneurial Resources
• Small Business News
• Gaebler France
• Gaebler Mexico
• Gaebler Philippines
• Gaebler Czech Republic
• Gaebler Germany
• Gaebler China

Copyright © 2001-2024. Gaebler Ventures. All rights reserved.

We earn commissions if you shop through the links below.  Read more

Roller Skating Rink

Back to All Business Ideas

Roll with It: Steps to Launch a Skating Rink Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 25, 2022 Updated on August 20, 2024

Investment range

$19,800 - $39,850

Revenue potential

$218,000 - $359,000 p.a.

Time to build

Profit potential

$76,000 - $126,000 p.a.

Industry trend

Pay attention to these important factors as you establish your roller skating rink:

• Location — Select a location with high visibility and easy access, preferably in a family-friendly area. Ensure ample parking is available. Choose a facility with enough space for the skating rink, seating areas, restrooms, snack bar, and rental area. Ensure the floor is suitable for skating, typically a smooth concrete or wood surface.
• Zoning permits — Ensure your chosen location complies with local zoning laws for operating a recreational facility.
• Equipment — Invest in a variety of roller skates and safety gear (helmets, knee pads, elbow pads) for rentals.
• Maintenance equipment : Purchase maintenance equipment to keep the rink clean and in good condition, including floor buffers, cleaning supplies, and skate maintenance tools.
• Concessions — Set up a snack bar with basic concessions like drinks, snacks, and food items if you plan to offer food services.
• Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
• Legal business aspects — Register for taxes, open a business bank account, and get an EIN .
• Event planning — Plan and promote special events, such as themed skate nights, birthday parties, and school or corporate events.
• Partnerships — Build relationships with local schools, youth organizations, and community groups to generate referrals and collaborate on events.

Interactive Checklist at your fingertips—begin your skating rink business today!

You May Also Wonder:

Is a roller skating rink a profitable business?

Yes, roller skating rinks are profitable. You can increase revenue by offering skating lessons, hosting nightclub events, and selling food and beverages.

How can I handle skate rentals and ensure proper sizing and maintenance?

Train staff members to accurately measure customers’ feet and provide guidance on selecting the appropriate skate size. Regularly inspect and maintain the rental skates, including checking for wear and tear, and replacing worn-out parts.

How can I ensure the safety of skaters and maintain a secure environment?

To ensure the safety of skaters and maintain a secure environment, implement safety protocols and guidelines. Clearly communicate and enforce rules such as speed limits, no backward skating, and appropriate behavior on the rink. Provide safety equipment, such as helmets and wrist guards, and encourage their use, especially for beginners or children. 

How do you promote roller skating rink?

Develop a professional website that showcases your rink’s amenities, events, and pricing information. Utilize social media platforms to share engaging content, such as photos or videos of skaters enjoying the rink. Offer special promotions, group discounts, or theme nights to attract new customers. 

How big a roller skating rink should be?

A standard roller skating rink can range in size from approximately 5,000 to 15,000 square feet. However, the size can vary significantly based on local regulations and the capacity you aim to accommodate. Consider factors such as the layout of the rink, seating areas, rental area, and other amenities you plan to include.

Step 1: Decide if the Business Is Right for You

Pros and cons.

Before starting a roller skating rink, it’s important to consider the pros and cons.

• Fun Environment – Create a positive customer experience and have fun doing it
• Good Money – Charge up to $500 for private events
• Room to Grow – Add an arcade or a full-service restaurant
• Expensive Startup – High costs to rent and renovate a facility
• Potential Injuries – Skaters often slip and fall, creating liability issues

Roller skating rink industry trends

Roller skating rinks fall within the fitness and recreational sports centers industry. 

Industry size and growth

• Industry size and past growth – The global fitness and recreational sports center industry is worth $78 billion in 2022. The industry saw a decline during the pandemic, but is now back on the rise.(( https://www.marketreportsworld.com/global-and-united-states-fitness-and-recreational-sports-centers-market-20651372 ))
• Growth forecast – The global fitness and recreational sports centers industry is expected to grow at an annual rate of 3.5% through 2028.

Trends and challenges

Trends within the roller skating rink industry include:

• People have discovered that roller skating is a great cardio workout, so many rinks now offer a variety of skating work-outs.  
• Roller rinks are perfect for dance parties. Rinks across the country hold nightclub-style events for teens and young adults, boosting revenue. 
• Some rinks are expanding their skate rental offerings to include inline skates alongside the traditional quad skate. 

Challenges within the roller skating rink industry include:

• Accidents happen at roller rinks, as skaters trip, fall, or collide. To minimize liability and avoid lawsuits, owners should have customers sign wavers, keep their facilities clean, and carry strong insurance. 
• While skating rinks are popular places to host birthday parties, there are countless other recreational activities to choose from. You’ll need to focus on smart marketing and quality services to make your rink a top destination.  

What kind of people work in roller skating rinks?

• Gender – 31.1% of skating rink managers in the U.S. are women and 68.9% are men.(( https://www.zippia.com/skating-rink-manager-jobs/demographics/ ))
• Average level of education – The average skating rink manager has a bachelor’s degree.
• Average age – The average age of a skating rink manager in the United States is 46.

How much does it cost to start a roller skating rink?

Startup costs for a roller rink range from $19,000 to $39,000. Costs include the facility lease, renovations, purchase of skates and equipment, website, and advertising.

You’ll need a handful of items to successfully launch your roller skating rink, including: 

• Roller skating rink
• Roller skates
• Maintenance tools

How much can you earn from a roller skating rink?

The average cost for roller rink admission is $10, with skate rentals costing about $5. After considering labor and overhead costs, expect a profit margin of around 35%

In your first year or two, you could charge $10 admission and $5 skate rentals to 250 customers per week. You could also host one private event each week at a rate of $450 per group. This would result in $218,000 in annual revenue and $76,000 in profit, assuming that 35% margin. As your roller rink increases in popularity, you could increase sales to 400 customers and two private events per week. With annual revenue of $359,000, you’d make a handsome profit of $126,000. 

What barriers to entry are there?

There are a few barriers to entry when it comes to starting a roller rink. Your biggest hurdles will be:

• Finding an affordable, suitable facility in a great location
• Cost of renovations and equipment

Related Business Ideas

Start a Paintball Field: Cost, Location and Profit Potential

How to Start a Bowling Alley (with Checklist)

From Track to Thrills: Starting a Go-Kart Business

Step 2: hone your idea.

Now that you know what’s involved in starting a skating rink, it’s a good idea to hone your concept in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape. 

Why? Identify an opportunity

Research roller skating rinks in your area and online to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a roller skating rink with a snack bar or video game room. 

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as birthday parties, corporate events, or skating work-outs.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services and offerings

You’ll be charging customers for skating time at your rink. You could also host private parties and events and charge a flat rate to rent out the facility. Some roller skating rinks offer skating lessons, exercise classes, and host nightclub-style events to teens and young adults. You might also serve food and beverages or have an arcade onsite.

How much should you charge for roller skating?

The average cost for three to four hours of roller skating is $10. Skate rentals cost around $5. Rates for private events average around $400 per group. After the cost of labor and overhead, expect a profit margin of 30%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your primary target market will be kids and teens who want to enjoy a fun afternoon or evening of roller skating. You’ll also attract adults who enjoy this nostalgic pastime. 

Find your ideal customers by marketing your business on Facebook, TikTok, and Instagram. To attract corporate customers, consider using LinkedIn. You could also network with local schools and youth organizations.  

Where? Choose your roller skating rink location

The location of your roller skating rink is key to its success and the overall experience of your customers Depending on your target audience, you may want to consider proximity to schools or family-friendly attractions.

When choosing your location, think about how you can create a unique and memorable experience for your customers. For example, you could look for a space with an outdoor area for roller skating during the warmer months, or a location with adjacent restaurants or bars to offer a complete night out experience.

You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Roller Skating Rink Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “roller rink” or “skating rink”, boosts SEO
• Name should allow for expansion, for ex: “Speedy Skates” or “RollNation” over “Roller Disco Inferno”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Roller Skating Rink Business Plan

Here are the key components of a business plan:

• Executive Summary: Provide a snapshot of your roller skating rink business, highlighting its entertainment value, target demographic, and revenue-generating services like parties and skate rentals.
• Business Overview: Describe the core business of operating a roller skating rink, including the customer experience and types of events hosted.
• Product and Services: List the services your rink will offer, such as open skate sessions, private event hosting, and skate lessons.
• Market Analysis: Assess the local demand for recreational activities and the potential customer base for a roller skating rink.
• Competitive Analysis: Compare your rink to local entertainment options, emphasizing what will make your rink a preferred choice, like modern facilities or themed skate nights.
• Sales and Marketing: Outline how you will attract patrons through promotional events, partnerships with schools, and social media marketing.
• Management Team: Highlight the qualifications and roles of your management team members, focusing on experience in entertainment management and customer service.
• Operations Plan: Detail the day-to-day operations of the rink, including staffing, maintenance, and customer service standards.
• Financial Plan: Provide an overview of the financial projections, including start-up costs, pricing strategy, and profit margins.
• Appendix: Include supplementary documents such as market research data, building plans, or equipment purchase agreements that support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to roller skating rinks. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your skating rink will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a roller skating rink. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for Roller Skating Rink Business Licenses and Permits

Starting a roller skating rink requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your skating rink as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as Roller , Partywirks , or  LilYPad , to collect payments, manage bookings, and collect waivers. 

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

• Theme Nights : Host different theme nights like retro or disco, and family-friendly events to attract various people.
• Local SEO  — Regularly update your Google My Business and Yelp profiles to strengthen your local search presence.
• School Partnerships : Work with schools and youth groups for discounts or special events to positively impact the community and build lasting connections.
• Social Media Events : Use social media for fun challenges and contests, encouraging people to post about their visits and attract more customers.
• Loyalty Programs : Offer loyalty programs and membership cards for regular visitors to give them discounts and special benefits, encouraging them to keep coming back.
• Work with Local Influencers : Collaborate with local social media influencers to promote your rink to their followers and reach more people.
• Community Sponsorships : Support local teams and events to increase your visibility and show your commitment to the community.
• Group Discounts : Provide discounts and packages for group events like parties or corporate gatherings to make your rink a popular choice for group activities.
• Referral Programs : Reward customers who bring new visitors, using word-of-mouth to gain more customers.
• Seasonal Deals: Offer special deals or events during holidays and school breaks to attract more visitors when they have free time.
• Interactive Marketing : Create engaging marketing materials like flyers and posters, and place them where people will see them to keep your rink in mind.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your roller skating rink meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your roller rink could be:

• Safe, speedy skating at our state-of-the-art rink
• Roller skating fun for the whole family!
• Skating parties and events for all ages

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a roller skating rink, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in skating for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in roller skating rinks. You’ll probably generate new customers or find companies with which you could establish a partnership.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a roller skating rink include:

• Rink Attendants – Sell tickets, rent equipment
• Office Manager – Bookkeeping, run payroll
• Facilities Manager – Clean rink, keep up with maintenance and repairs
• Marketing Lead – Manage social media accounts, book private events

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Roller Skating Rink – Start Making Money!

Operating your own roller skating rink is a fun and rewarding way to make a living. You’ll provide good times for kids and teens, as well as a place to hang out. You’ll also give nostalgic adults a chance to relive the past and make new memories!

Now that you’ve done your entrepreneurial homework, it’s time to lace up those skates and start building the best roller skating rink in town. 

Thank you for breaking down my vision and showing me that it is attainable.

Now the work begins.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Roller Skating Rink Name
• Create a Roller Skating Rink Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Roller Skating Rink Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Roller Skating Rink - Start Making Money!

Subscribe to Our Newsletter

Featured resources.

17 Business Ideas that Help the Community

Esther Strauss

Published on July 29, 2022

Just about everybody wants to live in a warm, welcoming close-knit community, and you can help build one by starting a business that helps peopleliv ...

17 Profitable Sports Business Ideas to Score Big

David Lepeska

Published on July 14, 2022

Participating in a physical game of paintball and feeling the wind as you drive a go-kart offer a different kind of thrill compared to a video game. ...

44 Exciting Entertainment Business Ideas to Start Today

Natalie Fell

Published on July 13, 2022

Let the good times roll! With entertainment outlets now open and people coming together for all kinds of celebrations, the entertainment industry is ...

No thanks, I don't want to stay up to date on industry trends and news.

Share this blog

Link Copied

Skate on thick ice: How to run a profitable skating rink business

Enchanted by the skaters moving in rhythm and grace, it can be easy to miss the high costs that come with running an ice rink business. In truth, ice rinks and arenas are costly to build and demand a sizable maintenance budget, which means if you are an ice rink sports facility manager, then you will need to get creative with your revenue streams.

As a seasonal activity, ice skating is in demand during the winter, while facility managers need to maintain the rinks without seeing much activity during the rest of the year. With ice rinks generating a significant chunk of their revenue during the months between September and March, facility managers are faced with the unenviable task of balancing their income for the rest of the year.

In such an environment, it is important to recognize the areas where your ice skating rink business can continue to add value out of season. Ice rinks can deliver significant value to their members beyond coaching them in the art of ice skating - from hosting competitive events to simply upgrading the booking experience for members. Exploring these avenues can lead to some healthy revenue streams with the help of a proper business plan and careful execution.

Steps to increase revenue at your skating rink business

• Diversify your offerings
• Make bookings more accessible
• Host competitive events
• Rent your facilities
• Attract your members

At any sports facility, you can improve your revenues either through member engagement, expanding your offerings, or allowing for alternate use of your facilities. Let us look at each of these in detail.

1. Diversify your offerings

Ice rinks give you the opportunity to teach skating in a wide variety of ways. Right from the basics of ice skating to teaching synchronized skating in batches, students can learn at the level that they are comfortable with.

Always keep an eye on what more you can do for your members. Are there any new classes your members might be interested in? How about packaging your classes and making it easy for your members to sign up for the long term?

Look for classes that can be bundled together and offer packages to members through your booking website that they wouldn't be able to find elsewhere. The more you are able to increase your ice skating income during the season, the less you will have to worry about matching it for the rest of the year.

2. Make bookings accessible

Accessibility plays a huge role in deciding how far visitors will go after they land on your booking site. After all, the more convenient you make it for them to navigate, the more likely they will be to schedule a service with you.

Thankfully, technology continues to evolve in favor of a quality member experience. Today, members can schedule the class or package of their choice with minimal effort on their part and receive the details on their bookings almost instantly.

It is important to choose a smart and intuitive online booking system and automate key operations. With the right scheduling and management software for your ice skating rink business, you can help your members view available slots before they schedule their preferred slot, synchronize their calendars once they make their bookings, and keep them updated on their booking status throughout the process.

3. Host competitive events

It is when we compete that we push ourselves to do better! A competitive spirit can drive interest in your facilities and your services and encourage more people to sign up for your classes in the long run.

Host interesting leagues and tournaments by inviting the top skaters in your region, collaborate with your competitors to add some excitement, and introduce a healthy rivalry that ensures everybody gives their best on the rink! Promote events and manage tournament and league scheduling through your booking system, so you can stay focused on delivering a memorable experience to your participants and your audience.

Seasonal events aside, you can also make space for social events and arts performances all year round. This will give you the added benefit of expanding your market base and attracting a healthy revenue both on and off the season.

4. Rent your facilities

Opening up your ice rink for rental use can be a great way to generate additional income. Not only will you allow people to use the facilities as they like, on their own time, you will also be creating a valuable opportunity for your members to conduct events of their own and attract more people to your facilities.

However, before you put up your facilities for rent on your website, it is important to study member behavior and expectations.

• Would your members prefer hourly or daily rentals?
• What facilities are more popular at any given time?
• Is there any way to incentivize members to rent facilities?

Answer these questions before you put your facilities up for rent and you will be able to optimize facility usage and boost revenue generation in the long run.

5. Attract more members

Ultimately, there is no source of recurring revenue that can match the financial support offered by memberships. The sky's the limit if you're offering attractive packages to members at your ice rink. Be it exciting discounts or exclusive packages - even a free class or two every month - this is where your offerings to your customers can earn you their loyalty!

Before setting up your membership plans , do your research beforehand. Look closer at why your customers love your services. Review your pricing and analyze your position as per the industry standards. Identify the best ways you can tempt customers to sign up and create memberships that they'll truly love.

Balancing your membership plans with services and rentals they can avail throughout the year, you will maintain healthy engagement with your members regardless of the season and ensure a high level of activity at your facilities at any time.

Drive your ice rink business plan with the right technology

The key to truly maximizing profits for your ice rink business lies not in following these actions, but in how you execute them. Efficiency will play a major role in determining how well you are able to increase profitability based on every decision you take.

Today, the right online booking system can help you simplify and automate key operations, store and secure essential member data, and communicate with each member through regular, personalized updates. You will be able to save significant time and effort on your operations, allowing you to create a seamless member experience at your facility.

As a scheduling and management software that ticks all of the boxes above, Omnify is best placed to help your ice skating rink or sports facility optimize operations and maximize revenue in the long run. Find out how Omnify is the ideal business management technology partner for your facility and get started today!

Related Readings:

• How Denver Synchronicity Aced Class Registrations with Omnify
• 6 key steps to run a successful sports facility
• 7 ways RV Parks can manage campground amenities in 2021

Find out how your skating rink business can beat seasonal revenue cycles and generate healthy income through the year with smart planning and right technology

- Related posts

Redefine member experience with insider tips, best practices, and productivity hacks on scheduling and business management.

- Other Resources

Free Resources

Pick up free marketing tools, business management guides, and personalized templates to grow your business.

Customer Stories

Find out how businesses around the world are simplifying their operations with Omnify!

Sift through every edition of our email digest with featured product updates, customer stories, blogs, and more.

Product Updates

Find out what our product team has been up to with news on the latest features and integrations to support your operations.

Just getting started with your own business?

Fire up your business with Omnify’s booking engine!

The Complete Guide To Ice Skating Rink Business Financing And Raising Capital

By alex ryzhkov, get full bundle.

Introduction

Welcome to our comprehensive guide on Ice Skating Rink Business Financing and Raising Capital. In today's fast-paced world, the ice skating rink industry has witnessed remarkable growth, with an estimated annual revenue of over $904 million in the United States alone. As the demand for recreational activities continues to rise, investing in an ice skating rink business presents a lucrative opportunity for entrepreneurs and investors alike. In this guide, we will explore the various financing options available, providing you with essential insights to successfully raise capital and realize your dream of owning an ice skating rink.

Related Blogs

• 7 Mistakes to Avoid When Starting a Ice Skating Rink in the US?
• What Are Nine Methods To Effectively Brand A Ice Skating Rink Business?
• Ice Skating Rink Business Idea Description in 5 W’s and 1 H Format
• Ready to Own an Ice Skating Rink? Your Checklist!
• Ice Rink Owner Earnings: A Deep Dive
• How To Open An Ice Skating Rink: Checklist To Ensure Success
• 7 Top KPIs for Managing an Ice Skating Rink
• Important Expenses for Ice Rink Operators
• Revolutionize Ice Skating: Get Your Perfect Pitch Deck Now!
• Effective Techniques to Maximize Earnings at Your Ice Rink
• What Are Nine Strategies To Effectively Promote And Advertise A Ice Skating Rink Business?
• Strategies To Increase Your Ice Skating Rink Sales & Profitability
• How To Sell Ice Skating Rink Business in 9 Steps: Checklist
• Key Startup Costs To Budget For When Opening An Ice Rink
• Valuing an Ice Rink Business: A Guide
• Writing a Business Plan for an Ice Skating Rink: Key Steps to Success

Overview of Ice Skating Rink Business

Ice skating rink businesses can be a lucrative venture for entrepreneurs looking to tap into the recreational and entertainment industry. However, starting and maintaining such a business requires careful financial planning and securing sufficient capital. In this chapter, we will provide an overview of ice skating rink business financing and raising capital strategies to help aspiring ice rink owners navigate the funding landscape.

Ice skating rink financing is a critical aspect that requires considerable attention. Whether you are planning to establish a new ice skating rink or expand an existing one, having a well-thought-out financial plan is essential. This plan must consider expenses such as land acquisition or lease costs, facility construction or renovation, ice-making equipment, utilities, insurance, marketing, staff salaries, and ongoing maintenance.

Raising capital for ice skating rinks can be challenging, but there are various funding options available to entrepreneurs in this industry. One common strategy is seeking investment from private individuals or angel investors who see the potential for profit in ice skating rinks. Additionally, partnering with a well-established ice skating rink franchise can provide access to financial resources and support networks.

Ice skating rink investment opportunities may also arise from public-private partnerships or government grants aimed at promoting recreational facilities in local communities. These opportunities can provide a boost to both the financial and public relations aspects of the business. In some cases, local banks or credit unions may offer financing options tailored specifically to ice skating rink startups.

Capital raising strategies for ice skating rinks often involve creating a comprehensive business plan and a compelling pitch to attract potential investors. Presenting a solid financial model that showcases revenue projections, market analysis, and growth potential is crucial. Additionally, demonstrating a well-researched understanding of the ice skating rink industry and current trends can instill confidence in potential investors.

• Develop a detailed and realistic budget that encompasses all the necessary expenses.
• Explore various funding sources, such as private investors, grants, and financial institutions.
• Prepare a comprehensive business plan that highlights the unique aspects and profitability of your ice skating rink.
• Define your target market and conduct thorough market research to identify potential customer base and revenue streams.
• Seek advice from industry professionals or consultants with experience in ice skating rinks or similar recreational businesses.

Ice skating rink funding sources are diverse, and a combination of different financing options may be necessary to meet your capital requirements. It is essential to assess each option's advantages, disadvantages, and potential impact on your business's long-term sustainability.

Overall, the success of an ice skating rink business heavily relies on robust financial planning, effective capital-raising strategies, and securing adequate funding. By aligning your business objectives with the available financing options , you can lay a solid foundation for a thriving ice skating rink venture.

Importance of Financing and Raising Capital

When it comes to starting or expanding an ice skating rink business, financing and raising capital play a crucial role. Ice skating rinks require significant upfront investment for construction or renovation, equipment purchase, and operational costs. Therefore, securing adequate funds is essential to ensure a successful venture.

Ice skating rink financing involves obtaining the necessary funds to cover various expenses related to starting or running a rink. This can include securing loans, seeking investors, or exploring other financing options available in the market.

Raising capital for ice skating rinks is often a challenging task as it requires convincing potential investors or lenders about the profitability and viability of the business. A well-prepared business plan and financial projections can greatly enhance the chances of attracting investors and securing the necessary funds.

There are several funding options available for ice skating rinks. These can include traditional bank loans, Small Business Administration (SBA) loans, private investors, crowdfunding, or even government grants. Each option has its own set of requirements and benefits, and it is crucial for ice skating rink businesses to explore and evaluate them carefully.

Ice skating rink businesses offer attractive investment opportunities for potential investors. They can generate revenue through admission fees, skate rentals, concessions, and hosting events. Investing in such businesses can be profitable in the long run, making it an enticing option for individuals or organizations looking to diversify their investment portfolios.

Capital raising strategies specifically tailored for ice skating rinks can be developed to attract investors and lenders. These strategies may include showcasing the potential profitability of the business, highlighting unique selling points, and demonstrating strong financial planning and projections.

Ice skating rink financial planning is essential for securing funds and ensuring the long-term financial stability of the business. It involves analyzing the costs involved, estimating revenue streams, and creating a realistic budget. This financial planning serves as a roadmap for the successful operation and growth of the ice skating rink.

Securing funds for ice skating rink businesses from reliable and trustworthy funding sources is crucial to avoid any financial constraints in the future. Building relationships with investors or lenders who specialize in funding ice skating rinks can help businesses access the necessary capital more easily.

For ice skating rink startups , exploring various financing options is essential. This can include seeking out grants or loans specifically designed for startups, participating in business incubator or accelerator programs, or even leveraging personal savings and investments.

• Tips and Tricks for Financing and Raising Capital:
• Develop a comprehensive business plan with realistic financial projections.
• Research and compare different funding options to find the most suitable one.
• Network and build relationships with potential investors or lenders.
• Consider partnering with existing ice skating rink businesses to share costs and resources.
• Seek professional advice from financial advisors or consultants specializing in the ice skating rink industry.

Traditional Bank Loans as a Funding Option

When it comes to ice skating rink financing and raising capital for ice skating rinks , one traditional option that many entrepreneurs consider is business financing through traditional bank loans . The accessibility of these loans and their potential for higher loan amounts make them an attractive choice for ice skating rink owners.

Traditional bank loans offer the advantage of funding options for ice skating rinks that can help with various aspects of the business. Whether it is acquiring new equipment, renovating the facility, or expanding operations, these loans can provide the necessary capital to fulfill these needs.

It is important, however, to be aware of the ice skating rink financial planning required to secure funds through traditional bank loans. Lenders usually require a solid business plan, financial statements, and a good credit history. Demonstrating a clear understanding of the market, an effective operating strategy, and the ability to repay the loan are also crucial factors in obtaining approval.

Here are a few capital raising strategies for ice skating rinks when considering traditional bank loans:

• Ensure your business plan includes detailed financial projections, market research, and a clear outline of how the funds will be utilized.
• Maintain a good credit score by making timely payments, reducing outstanding debt, and resolving any credit issues.
• Establish strong relationships with local banks and build a rapport with loan officers who specialize in business loans.
• Offer collateral or personal guarantees to secure the loan, reducing the lender's perceived risk.
• Prepare all the necessary documentation in advance, ensuring accuracy and completeness.

While traditional bank loans can be a viable option for securing funds for ice skating rink businesses , it is essential to carefully evaluate the terms and conditions offered by different lenders. Interest rates, repayment schedules, and any associated fees can significantly impact the overall cost of borrowing and the ability to meet financial obligations.

Furthermore, it is advisable to explore other ice skating rink funding sources alongside traditional bank loans to diversify the financing mix and potentially secure more favorable terms. This may include private investors, government grants, or specialized financing programs specifically tailored for financing options for ice skating rink startups .

In conclusion, traditional bank loans can provide valuable ice skating rink investment opportunities for entrepreneurs seeking to raise capital for their ice skating rinks . However, careful planning, thorough documentation, and a strong financial profile are indispensable requirements to increase the chances of obtaining the necessary funds for a successful ice skating rink business.

Pros and Cons of Angel Investors for Ice Skating Rinks

When it comes to ice skating rink financing, one option that entrepreneurs often consider is securing funds from angel investors. Angel investors are individuals or groups who provide capital to startups in exchange for equity ownership. While this funding option can be beneficial for ice skating rinks, it also has its pros and cons.

• Financial Support: Angel investors can provide the much-needed financial support to get your ice skating rink business off the ground. Their capital infusion can be crucial to cover startup costs, such as renting or buying a facility, purchasing equipment, hiring employees, and marketing the rink.
• Industry Knowledge: Angel investors with experience in the ice skating rink industry can offer valuable insights and guidance. Their expertise can help you avoid potential pitfalls and make informed business decisions.
• Networking Opportunities: Angel investors often have extensive networks, which can open doors to strategic partnerships, sponsorships, and other collaborations. These connections can help your ice skating rink gain exposure and attract customers.
• Equity Stake: Angel investors typically expect a return on their investment in the form of ownership equity. Giving up a portion of your business can dilute your control and decision-making authority.
• Risk of Conflict: As angel investors have a vested interest in the success of your ice skating rink, there is a possibility of conflicting opinions or clashes over business strategies. Balancing their expectations with your vision can be challenging.
• Limited Funding: Angel investors may not have unlimited funds, and their investment might not be sufficient for long-term growth and expansion. It is essential to assess whether their capital infusion will be enough to sustain your ice skating rink in the initial stages and beyond.

While angel investors can be a valuable source of ice skating rink financing, it is crucial to carefully weigh the pros and cons before making a decision. Consider your business goals, financial projections, and long-term vision to determine if seeking funding from angel investors aligns with your capital raising strategies.

• Thoroughly research potential angel investors and their background in the ice skating rink industry.
• Develop a solid business plan and financial projections to showcase the potential profitability of your ice skating rink.
• Connect with other ice skating rink entrepreneurs who have successfully secured funding from angel investors for guidance and advice.

Exploring the Potential of Crowdfunding for Funding

When it comes to ice skating rink financing, finding the necessary capital can be a challenge. However, in recent years, the rise of crowdfunding has opened up new possibilities for entrepreneurs in search of funding options.

Crowdfunding is a method of raising capital where individuals contribute small amounts of money to fund a project or business venture. This approach has gained popularity due to its ability to reach a wide audience and raise significant amounts of money in a relatively short period.

For ice skating rinks, crowdfunding presents an attractive financing option. It allows rink owners to tap into a community of ice skating enthusiasts and individuals interested in supporting local businesses. By leveraging the power of social media and online platforms, ice skating rink businesses can reach a global audience, increasing their chances of securing the funds needed for their operations.

One of the advantages of crowdfunding is its ability to provide ice skating rinks with investment opportunities that traditional financing methods may not offer. Through crowdfunding, rink owners can attract investors who are passionate about ice skating and willing to support the growth of this niche market. This not only brings in the necessary capital but also builds a network of loyal customers and advocates for the rink.

However, it is important to note that successful crowdfunding campaigns require careful planning and execution. To maximize the chances of achieving their funding goals, ice skating rink businesses should consider the following capital raising strategies:

• Create a compelling campaign: Craft an engaging and persuasive pitch to attract potential investors. Highlight the unique aspects of the ice skating rink and communicate the value it brings to the community.
• Offer enticing rewards: Incentivize investors by offering rewards such as discounted skating sessions, exclusive merchandise, or special event invitations.
• Engage with the audience: Actively interact with potential investors, respond to their inquiries, and provide regular updates on the progress of the campaign.
• Utilize social media: Leverage the power of social media platforms to promote the crowdfunding campaign. Engage with the ice skating community and share compelling content to generate interest and raise awareness.

Ultimately, exploring the potential of crowdfunding for ice skating rink funding can be a fruitful endeavor. By strategically utilizing this financing option and employing effective capital raising strategies, ice skating rink businesses can secure the funds necessary to launch and sustain their operations.

Leveraging Small Business Administration (SBA) Loans

When it comes to ice skating rink financing, one of the most effective ways to raise capital is through Small Business Administration (SBA) loans. These loans are specifically designed to support small businesses and provide them with the necessary funds to start or expand their operations.

The SBA offers a variety of loan programs that cater to different business needs. This includes options for both startups and existing businesses in need of capital. By leveraging these loans, ice skating rink owners can access funds at affordable interest rates and favorable repayment terms.

One of the key advantages of SBA loans is that they are backed by the government, which makes it easier for businesses to secure funds. Lenders are more willing to provide financial assistance because they are guaranteed repayment by the SBA in case of default. This reduces the risk for lenders and increases the chances of approval for ice skating rink businesses.

Securing funds for ice skating rink businesses can be a complex process. However, with SBA loans, businesses have access to various funding sources that can help them achieve their financial goals. Whether it's purchasing equipment, renovating the facility, or expanding operations, SBA loans provide the necessary capital to meet these needs.

In order to maximize the benefits of SBA loans, ice skating rink owners should carefully plan their financial strategy. This includes developing a comprehensive business plan, identifying the specific funding requirements, and exploring different SBA loan programs to find the best fit for their needs.

Here are some tips and tricks to consider when leveraging SBA loans for ice skating rink financing:

• Research and familiarize yourself with the different SBA loan programs available for small businesses.
• Prepare a detailed business plan that outlines your goals, financial projections, and how the funds will be used.
• Gather all the necessary documentation required for the loan application process, including financial statements, tax returns, and legal documents.
• Consult with an SBA-approved lender who can guide you through the loan application process and provide expert advice.
• Be prepared for a thorough evaluation of your credit history, business finances, and repayment ability.

By following these strategies and utilizing SBA loans as a funding option, ice skating rink businesses can overcome financial challenges and take their operations to new heights.

Considering Equipment Financing for Ice Skating Rink Business

When starting or expanding an ice skating rink business, securing the necessary funds is crucial. One aspect of financing that you must consider is equipment financing. Ice skating rinks require specialized equipment such as ice resurfacers, skate rental systems, hockey boards, and sound systems, among others. These equipment costs can be significant, and it is important to explore different options for financing them.

Ice skating rink financing can be obtained through various sources. Traditional lenders such as banks and credit unions offer equipment financing options that can help you cover the costs of purchasing or leasing the necessary equipment. These lenders typically require a detailed business plan, financial statements, and collateral to secure the loan.

Another option for raising capital for ice skating rinks is to approach alternative lenders or equipment financing companies that specialize in funding for specific industries like the ice skating rink business. These lenders may have a better understanding of the unique needs of an ice skating rink and can offer more tailored financing solutions.

When exploring business financing for ice skating rinks , it is important to compare the terms and conditions offered by different lenders. Consider factors such as interest rates, repayment terms, and any additional fees. It may also be helpful to seek advice from a financial advisor or consultant who specializes in ice skating rink financing.

Securing funds for ice skating rink businesses can be challenging, especially for startups. However, there are some capital raising strategies for ice skating rinks that can increase your chances of obtaining financing. One tip is to have a solid business plan that outlines your target market, competition, and projected financials. This will demonstrate to lenders that you have done your research and are well-prepared.

Additionally, having a good credit history and a positive relationship with your bank can also improve your chances of securing funds. Consider ice skating rink funding sources such as grants, sponsorships, or partnerships with other businesses in the industry. These opportunities can provide additional capital or resources to support your ice skating rink business.

In ice skating rink financial planning , it is crucial to factor in the costs of equipment and how you plan to finance them. Carefully assess your funding options and choose the one that best suits your business needs and financial capabilities. By securing equipment financing, you can ensure that your ice skating rink has all the necessary equipment to provide a high-quality experience to your customers.

Starting or expanding an ice skating rink business requires careful consideration of financing options for ice skating rink startups . Equipment financing is an important aspect that cannot be overlooked. By exploring different funding sources and capital raising strategies, you can secure the necessary funds to acquire the equipment and set your ice skating rink business on the path to success.

• Research different lenders and compare their terms and conditions.
• Seek advice from a financial advisor or consultant.
• Have a solid business plan that demonstrates your preparedness.
• Build a positive relationship with your bank.
• Explore additional funding sources such as grants or partnerships.
• Factor in equipment costs in your financial planning.

Alternative Financing Options for Ice Skating Rinks

When it comes to starting or expanding an ice skating rink business, securing the necessary funds can be a challenge. However, there are alternative financing options available that can help ice skating rink entrepreneurs overcome this hurdle.

One option is to seek out investors who are interested in ice skating rink investment opportunities. These individuals or groups may be willing to provide the necessary capital in exchange for a stake in the business. This can be a mutually beneficial arrangement, as the investor stands to earn a return on their investment while the ice skating rink gains the funding it needs.

Another financing option is to apply for business loans specifically designed for ice skating rinks. Many financial institutions offer loans tailored to the unique needs and challenges of the ice skating rink industry. These loans can provide the necessary capital to purchase equipment, secure a suitable location, and cover operating expenses.

Crowdfunding is also an increasingly popular option for raising capital for ice skating rinks. By launching a crowdfunding campaign, entrepreneurs can reach out to a large audience and ask for small contributions toward their funding goal. This approach not only helps secure the necessary funds but also creates a community of supporters who are invested in the success of the ice skating rink.

Grants and public funding programs may also be available for ice skating rink businesses. These financial assistance programs are often provided by government organizations or non-profit foundations that aim to support community development and recreational opportunities. Researching and applying for these funding sources can be a valuable strategy for ice skating rink entrepreneurs.

Tips and Tricks for Ice Skating Rink Financing:

• Develop a comprehensive business plan that clearly outlines your financial needs and goals.
• Research and compare different financing options to find the best fit for your ice skating rink business.
• Prepare thorough financial statements and projections to demonstrate the potential profitability of your venture.
• Seek advice from industry professionals, such as consultants or experienced ice skating rink owners, to ensure you are making informed financial decisions.
• Consider reaching out to local organizations or partnerships that may be interested in supporting the development of an ice skating rink.

In conclusion, the financing journey for ice skating rinks can be challenging, but with the right approach and resources, entrepreneurs can secure the necessary funds to bring their vision to life. Exploring alternative financing options, such as investor partnerships, loans, crowdfunding, and grants, can provide the capital needed to start or expand an ice skating rink business.

Tips for Effective Fundraising in the Ice Skating Rink Industry

When it comes to ice skating rink financing , raising capital is a crucial step in starting or expanding your business. Whether you are looking for funding options for ice skating rinks or seeking ice skating rink investment opportunities, having a strong financial plan is essential.

To help you secure funds for your ice skating rink business, here are some capital raising strategies to consider:

• Research Funding Sources: Start by identifying potential sources of ice skating rink funding. These can include traditional options such as banks and loans, as well as alternative financing options like crowdfunding or private investors.
• Create a Comprehensive Business Plan: A well-prepared business plan will showcase the potential profitability and growth of your ice skating rink business. This will help attract potential funders and demonstrate your commitment to financial planning.
• Consider Partnership Opportunities: Collaborating with other businesses or organizations can not only provide additional funding but also offer valuable resources and connections in the ice skating industry.
• Engage in Community Outreach: Building a strong community presence and engaging with local stakeholders can generate support and interest in funding your ice skating rink. This can include hosting events, partnering with schools or youth organizations, or creating sponsorship opportunities.
• Explore Government Grants and Programs: Investigate whether there are any government grants or programs available specifically for ice skating rinks. These can often provide financial assistance or incentives for business growth.

By following these tips and trics, you can increase your chances of securing the necessary funds for your ice skating rink business. Remember, effective fundraising requires careful planning, research, and a compelling pitch that highlights the potential ROI for investors.

Now that you know some financing options for ice skating rink startups , it's time to put these strategies into action and make your ice skating rink business dreams a reality. Good luck!

In conclusion, financing plays a crucial role in establishing and growing an ice skating rink business. From traditional bank loans to alternative financing options, there are various avenues for raising capital and securing the necessary funds. It is important for entrepreneurs and investors in the ice skating rink industry to carefully evaluate these options and choose the one that best suits their needs and goals.

Additionally, effective fundraising strategies and techniques can greatly contribute to the success of an ice skating rink business. By leveraging networking opportunities, showcasing the unique aspects of the rink, and building strong relationships with potential investors, entrepreneurs can increase their chances of securing funding and creating a thriving business.

Whether you are an aspiring ice skating rink owner or an investor looking to capitalize on this growing industry, this comprehensive guide will serve as a valuable resource in navigating the world of ice skating rink business financing and raising capital.

Leave a comment

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published

It should be noted that there is no special software required to use these templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features:

• Excecutive Summary
• Company and Financing Summary
• Products and Services Overview
• Strategic Analysis with current research!
• Marketing Plan
• Personnel Plan
• 3 Year Advanced Financial Plan
• Expanded Financial Plan with Monthly Financials
• Loan Amortization and ROI Tools
• FREE PowerPoint Presentation for Banks, Investors, or Grant Companies!

1.0 Executive Summary

The purpose of this business plan is to raise $1,000,000 for the development of an ice skating rink while showcasing the expected financials and operations over the next three years. The Ice Skating Rink, Inc. (“the Company”) is a New York based corporation that will provide admission to the Company’s ice skating rink facilities, hockey tournament hosting, food concessions, and event hosting to customers in its targeted market. The Company was founded in by John Doe.

1.1 Products and Services

The primary service offered by the Ice Skating Rink, Inc. is the use of its ice rink facility. Within the rink, the Company will provide skate rentals, public skate sessions, group/individual lessons, birthday/event hosting, and hockey management. Additionally, the business will offer a limited food and beverage service which will include candy, hotdogs, hamburgers, hot wings, small sandwiches, coffee, and fountain drinks. This aspect of the business is very important because it will provide an additional stream of revenue for the business while concurrently allowing parents of children to stay at the facility longer. Finally, the business will generate revenue streams from hosting birthday parties and other events within the facility. The third section of the business plan will further describe the services offered by the Ice Skating Rink.

1.2 The Financing

Mr. Doe is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 15 year loan with a 7% fixed interest rate.

1.3 Mission Statement

Management’s mission is to provide customers (adults and children) with an expansive ice rink that they can use for public skating, lessons, hockey, and birthday parties. The Owner is committed to responsible fiscal and business management practices.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Ice Skating Rink, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Ice Skating Rink requires $1,000,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Ice Skating Rink, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Ice Skating Rink. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the services offered by the Ice Skating Rink.

3.1 Ice Rink Usage

The primary revenue center for the business is the direct usage of the facility’s ice rink. Through this area of the facility, the Company provides public skating, skating lessons, and hockey league programs, as well as birthday party/event hosting. The business generates substantial gross margins from the usage of the facility. Within the facility, people of all ages are free to enjoy public skating times, which are held regularly on a daily basis. The Company will also provides rental of hockey and skating equipment. Of course, people are free to use their own skates or hockey equipment at the facility.

3.2 Food and Beverage Service

The business will also maintain an area of the retail facility that will provide limited food and beverage service. This revenue center is extremely important for the business because it will provide an additional stream of income for the business will providing parents of children using the arcade an incentive to stay at the facility longer. This business model is akin to Barnes and Nobles installation of cafes in most of their bookstores. This part of the business will serve hotdogs, small sandwiches, coffee/tea, and fountain drinks. The preliminary pricing schedule for these products can be found in the fifth section of the business plan.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the ice rink industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

In the United States, there are 443 ice rinks currently in operation. Each year, these businesses aggregate generate more than $419 million dollars of revenue and provide $114 million dollars of payrolls for 11,500 Americans. The ice rink industry is mature. The expected continued growth of these businesses is expected to mirror the general population growth plus the rate of inflation. One of the common trends within the industry is for facilities to integrate secondary forms of entertainment into their businesses. These additional revenue streams income arcade machines, fuse ball tables, pool tables, and other forms of secondary entertainment. After Management completes the development of the facility, the Company may introduce other entertainment items such as arcade games to compliment the entertainment nature of the Ice Skating Rink.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Ice Skating Rink intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Ice Skating Rink.

5.1 Marketing Objectives

• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

5.2 Marketing Strategies

Management intends to use a broad based advertising campaign that will raise the awareness of the retail location among the targeted young child and adolescent demographic. To that end, Management will place a number of advertisements in locally based newspapers and advertisements from the onset of operations which may include discount coupons or coupons for free admission. This will create an immediate draw to the Ice Skating Rink location. Management also expects that the business will generate significant word of mouth advertising as the Company hosts events for children’s birthday parties. As more and more children are invited to Ice Skating Rink, Inc. hosted birthday parties, these youngsters may have their parents host their next birthday party at the ice rink facility. The Company anticipates that this type of advertising will take three to six months to become effective The Ice Skating Rink will also use an internet based strategy. This is very important as many people seeking local services, such as local entertainment, now the Internet to conduct their preliminary searches. Mr. Doe will register the Ice Skating with online portals so that potential customers can easily reach the business. The Company will also develop its own online website.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set. For each owner or key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• The Ice Skating Rink will have an annual revenue growth rate of 16% per year.

• The Owner will acquire $1,000,000 of debt funds to develop the business.

• The loan will have a 15 year term with a 7% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are moderately sensitive to changes in the general economy. Ice skating is not an essential life activity, and as such, severe economic pullbacks may hamper the Company’s ability to continually increase top line income. However, the pricing structure that Management will use for its ice rink services will allow almost all residents to afford the skating, hockey, public session, and snack bar products offered by the business on a year round basis.

7.3 Source of Funds

7.4 General Assumptions

7.5 Profit and Loss Statements 

7.6 Cash Flow Analysis

7.7 Balance Sheet

7.8 General Assumptions

7.9 Business Ratios

Expanded Profit and Loss Statements

Expanded Cash Flow Analysis

How to Start a Skating Rink

Starting a skating rink can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful skating rink.

Importantly, a critical step in starting a skating rink is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

Follow these 14 steps to start a skating rink:

• Choose the Name for Your Skating Rink
• Develop Your Skating Rink Business Plan
• Choose the Legal Structure for Your Skating Rink
• Secure Startup Funding for Your Skating Rink (If Needed)
• Secure a Lease for Your Location
• Register Your Skating Rink with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Skating Rink
• Buy or Lease the Right Skating Rink Equipment
• Develop Your Skating Rink Marketing Materials
• Purchase and Setup the Software Needed to Run Your Skating Rink
• Open for Business

1. Choose the Name for Your Skating Rink

The first step to starting a skating rink is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your skating rink:

• Make sure the name is available. Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple. The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing. Come up with a name that reflects the desired brand and/or focus of your skating rink.

2. Develop Your Skating Rink Business Plan

One of the most important steps in starting a skating rink is to develop your business plan. The purpose of a business plan is to ensure that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your skating rink business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your skating rink.
• Company Overview – this section tells the reader about the history of your skating rink and what type of skating rink you operate. For example, are you an indoor roller rink, an outdoor rink, or a street skating rink.
• Industry Analysis – here you will document key information about the skating rink industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your skating rink? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your skating rink make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

3. choose the legal structure for your skating rink.

Next you need to choose a legal structure for your skating rink and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the skating rink and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a skating rink together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A Limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a skating rink include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a skating rink is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your skating rink, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

Incorporate Your Business at the Guaranteed Lowest Price

We are proud to have partnered with Business Rocket to help you incorporate your business at the lowest price, guaranteed.

Not only does BusinessRocket have a 4.9 out of 5 rating on TrustPilot (with over 1,000 reviews) because of their amazing quality…but they also guarantee the most affordable incorporation packages and the fastest processing time in the industry.

4. Secure Startup Funding for Your Skating Rink (If Needed)

In developing your skating rink business plan , you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a skating rink to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a skating rink that they believe has high potential for growth.

5. Secure a Lease for Your Location

Finding a prime location for your skating rink is key to its success. Consider an area that is central to most people in your city or town. You’ll also want to make sure the rink offers ample parking and is accessible by public transportation. It’s important to pick a location with the right amount of foot traffic. If you’re building an outdoor rink, try to find a place that is surrounded by a large amount of residents and/or businesses, as this will drive traffic throughout the year.

6. Register Your Skating Rink with the IRS

Opening a skating rink requires you to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your skating rink’s name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your skating rink to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

To start a skating rink, you will need to obtain the following licenses and permits:

• A business license from your local government
• A zoning permit from your local government
• A health permit from your local health department
• A building permit from your local building department
• If you plan on serving food, you will also need a food permit from your local health department

A roller skating rink must also be registered with USA Roller Sports or an equivalent organization. This is necessary in order to comply with insurance laws and regulations for roller rinks, including roller hockey rinks. A certificate of insurance must also be issued to show that the rink is insured.

10. Get Business Insurance for Your Skating Rink

Below are the main types of insurance to consider for your business:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Skating Rink Equipment

Opening a skating rink requires the following equipment: 

• Rental skates
• Rink boards
• Bleachers or seating
• Concession stand
• Storage for rink equipment
• Cash register
• Restroom supplies
• Phone and internet services

12. Develop Your Skating Rink Marketing Materials

Marketing materials will be required to attract and retain customers to your skating rink.

The key marketing materials you will need are as follows:

• Logo: Spend some time developing a good logo for your skating rink. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website: Likewise, a professional skating rink website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
• Social Media Accounts: establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your skating rink.

13. Purchase and Setup the Software Needed to Run Your Skating Rink

To start a skating rink, you will need software to manage your customers, track your inventory, and process payments.  You will also need a point-of-sale system to process transactions. Square is a good option for small businesses, and offers a free card reader.

14. Open for Business

You are now ready to open your skating rink. If you followed the steps above, you should be in a great position to build a successful business and know everything you need about how to open a skating rink and/or how to open a roller skating rink. Below are answers to frequently asked questions that might further help you.

How to Finish Your Ultimate Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your skating rink business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

How to Start a Skating Rink FAQs

Is it hard to start a skating rink.

It's not hard to start a skating rink if you have the necessary funding, right location and a little bit of know-how.

Before you start a skating rink, make sure there is a need for it in your community. You can find out by asking locals if they would go to the rink and why or why not. Also consider how many people are currently using existing rinks in your area. If you don't see enough demand for an additional location, you may want to consider a different location.

How can I start a skating rink with no experience?

To open a skating rink business , you will need to do some research on the subject. There are many resources available online and in libraries that can help you get started. You will also need to contact local businesses and organizations that may be able to provide you with advice or funding. Finally, you should create a business plan and pitch it to local investors. If you can make a strong case for your rink, you may be able to secure the financing you need to get started.

Is a skating rink a good idea and/or a good investment?

There is no easy answer when it comes to deciding if starting a skating rink is a good idea or not. It largely depends on the local market and how much competition already exists in the area. However, as far as investments go, a skating rink can be a fairly lucrative one, assuming you have the right business model in place.

What type of skating rink is most profitable?

Generally speaking, inline skating rinks are more profitable than traditional roller skating rinks. It is because inline skating is more popular these days and renting inline skates is generally higher than traditional roller skates.

How much does it cost to start a skating rink?

In opening a roller skating rink, you will need to invest in equipment and materials. The total cost to start a rink will depend on the size of your rink and the quality of your equipment. You can expect to pay less for a small rink with basic equipment, and much more for a larger rink with more advanced features.

What are the ongoing expenses for a skating rink?

The ongoing expenses for a skating rink are the costs of maintaining and running the rink. This includes utilities, staff salaries, marketing and advertising, and rink equipment.

How does a skating rink make money?

There are a few ways that a successful roller skating rink makes money. Roller skating rinks make money by charging admission and charging for skate rental. Some roller skating rinks also sell food and drinks. Renting out the rink to people or groups for parties or events, like birthday parties, is another way that a lot of skating rinks make money.

Is owning a skating rink profitable?

Generally speaking, running your own skating rinks can be quite profitable businesses. There are a lot of factors that affect profitability, such as the location of your rink, the size of the rink, the type of skating you offer, the price of your tickets, and the cost of maintaining and running the rink. 

As with any business, the most important thing you can do to ensure profitability is to market and advertise your rink.  Making money through other means such as vending machine sales or snack bars can also help supplement your income.

Why do skating rinks fail?

One of the main reasons rinks fail is because they do not have a well-defined target market. Another reason is because roller skating rinks are often seasonal businesses, which means they only have a few months out of the year that they are profitable. Finally, rink owners often do not anticipate the high costs associated with running a rink, such as rent, utilities and staffing costs.

Other Helpful Business Plan Articles & Templates

Skating Rink Business Plan Template [Updated 2024]

III. Industry Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The ice skating rink industry in the United States is valued at approximately $501M with over 600 businesses in operation and an estimated 8,000 employees.

The ice skating rink market is segmented by application and type. Type specifies either outdoor or indoor rinks. The application segmentation is broken into bandy skating, ice skating, dancing, and figure skating.

Demand for ice skating rinks is expected to rise over the next several years due to the increasing number of people who participate in ice sports such as hockey, figure skating, and broomball as well as the growing number of people participating in recreational activities in general. Rising levels of disposable income combined with increasing participation in recreational activities is expected to contribute to industry growth over the next several years.

Industry operators can maintain a competitive advantage by providing a unique or a wide variety of products or services compared to competitors, charging reasonable prices, and securing a location that is appealing to customers – accessible, close by, and in a safe area.

Comments are closed.

Skating Rink Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

THE BEST Chernogolovka Urban District Cottages

Chernogolovka urban district cottages, property types, distance from, traveler rating, hotel class.

• Best Value Properties ranked using exclusive Tripadvisor data, including traveler ratings, confirmed availability from our partners, prices, booking popularity and location, as well as personal user preferences and recently viewed hotels.
• Traveler Ranked Highest rated hotels on Tripadvisor, based on traveler reviews.
• Distance to city center See properties located closest to the center first with confirmed availability for your dates from our partners

1. Park Hotel Nikolo-Pole

Chernogolovka urban district hotels information.

• Park Hotel Nikolo-Pole