FMCG Giant Hindustan Unilever Limited (HUL) Case Study

Devashish Shrivastava

Devashish Shrivastava , Anik Banerjee

Hindustan Unilever Limited (HUL) is a British-Dutch assembling organization headquartered in Mumbai, India. The items of Hindustan Unilever Ltd incorporate nourishments, drinks, cleaning specialists, individual consideration items, water purifiers, and purchaser merchandise. HUL was set up in 1933 as Lever Brothers and following the merger of its constituent gatherings in 1956, HUL was renamed Hindustan Lever Limited. The organization was then renamed in June 2007 as "Hindustan Unilever Limited".

At the start of 2019, the Hindustan Unilever Limited portfolio had 35 items marked in 20 classifications and utilized 18,000 representatives with offers of Rs. 34,619 crores in 2017-18. In December 2018, HUL reported its procurement of Glaxo Smithkline's India business for $3.8 billion out of an all value merger manage ratio of 1:4.39.

However, the joining of 3800 representatives of GSK stayed questionable as HUL expressed there was no provision for maintenance of workers in the deal. In January 2019, HUL said that it hopes to finish the merger with Glaxo Smith Kline Consumer Healthcare (GSKCH India) this year.

History And Journey Of Hindustan Unilever Brands And Products Of Hindustan Unilever Business Model of HUL Business Growth In India Expected Future Growth

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History And Journey Of Hindustan Unilever

Hindustan Unilever Limited (HUL) is India's biggest quick-moving customer merchandise organization. HUL works in seven business sections.

The cleanser segment incorporates cleansers, cleanser bars, cleanser powders, and scourers. Individual items incorporate items in the classifications of oral consideration, healthy skin (barring cleansers), hair care bath powder, and shading beautifiers. Refreshments incorporate tea and espresso.

Nourishments incorporate staples (atta salt and bread) and culinary items (tomato-based items natural product-based items and soups). Frozen yogurts incorporate frozen yogurts and solidified treats. Others incorporate synthetic substances and water business.

HUL's item portfolio incorporates family unit brands—for example, Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair and Lovely, Pond's, Vaseline, Lakme, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, and Bru, Knorr, Kissan, and Kwality Wall's. HUL is a backup of Unilever, one of the world's driving providers of food products , home care, personal care, and refreshment items with deals in more than 190 nations and a yearly turnover of $6.08 billion in 2020.

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Hindustan Unilever Limited traces its origins to Unilever, a British-Dutch multinational company, which is the parent of HUL. William Hesketh Lever was a popular social reformer and is regarded as one of the main propagators of several significant employee benefits options like benefits of health, savings, and more. Thus, his ideologies largely seeped into Unilver and resulted in developing its strong sense of corporate responsibility and leadership. This culture was invariably passed on to the Hindustan Unilever Limited (HUL).

The British-Dutch company Unilever, which emerged as a result of the merger of the operations of Dutch Margarine Unie and British soapmaker Lever Brothers, when it first came to India, discovered the rich and largely unexplored potential of the Indian market. Soon after, the establishment of Hindustan Vanaspati Mfg. Co. Ltd. followed in 1931, which was succeeded by the foundation of Lever Brothers India Limited (1933) and United Traders Limited (1935). The Indian subcontinent had only been importing FMCG products, branded under Lever Brothers since then, the first of which were spotted as early as 1888. Following this, brands like Lifebuoy stepped in 1895, along with other famous companies like Pears, Lux, and Vim. Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937.

The 3 Unilever companies - Hindustan Vanaspati Manufacturing Company, Lever Brothers India Limited, and United Traders Limited eventually merged together to form HUL in November 1956. HUL offered 10% of its equity to the Indians and soon swooped into the news, being the first foreign subsidiary to do so.

The organization obtained Lipton in 1972, and Lipton Tea (India) Ltd was consolidated in 1977. Brooke Bond joined the Unilever overlap in 1984 through a global obtaining. Lake's (India) Ltd joined the Unilever overlap through a worldwide securing of Chesebrough Pond's USA in 1986.

The progression of the Indian economy, which began in 1991, denoted an enunciation in the organization's development bend. The expulsion of the administrative structure enabled the organization to investigate every item and open-door section with no imperatives on the creation limit. At the same time, deregulation allowed acquisitions and mergers .

The Tata Oil Mills Company (TOMCO) converged with the organization with effect from April 1, 1993. In 1996, Unilever and Lakme Ltd framed a 50:50 joint endeavor, Lakme Unilever Ltd, to advertise Lakme's market-driven beautifiers and other suitable results. In 1998, Lakme Ltd offered its brands to Unilever and stripped its half stake in the joint venture.

In 1994, the organization and US-based Kimberly Clark Corporation framed a 50:50 joint endeavor—Kimberly-Clark Lever Ltd—which markets Huggies Diapers and Kotex Sanitary Pads. The organization likewise set up a backup in Nepal called Unilever Nepal Limited (UNL). UNL's production line speaks to the biggest assembling interest in the Himalayan kingdom. In the1992, Brooke Bond gained Kothari General Foods with critical interests in instant coffee.

In 1993, HUL acquired Kissan from the UB Group and the Dollops ice-cream business from Cadbury India. Tea Estates and Doom Dooma, two major organizations of Unilever, were converged with Brooke Bond. At that point, in 1994, Brooke Bond India and Lipton India converged to shape Brooke Bond Lipton India Ltd (BBLIL) to empower more noteworthy concentration and guarantee collaboration in the customary beverages business. BBL converged with Unilever with effect from January 1, 1996.

The internal rebuilding finished with the merger of Pond's (India) Limited (PIL) with HUL in 1998. The two organizations had huge covers in personal products, specialty chemicals, and export organizations; other than a typical appropriation framework since 1993 for personal products. The two additionally had a typical administration pool and an innovation base.

In January 2000, the administration chose to grant 74% value in Modern Foods to Unilever. This started the divestment of government value in open division endeavors (PSU) to private area accomplices. The organization's entrance into bread production is a key augmentation of the organization's wheat business. In 2002, the organization procured the administration's residual stake in Modern Foods.

Journey Of Hindustan Unilever

In 2002, the organization made its entry into Ayurvedic well-being with its Ayush item range and Ayush therapy centers. In 2003, the organization procured the Cooked Shrimp and Pasteurized Crabmeat business of the Amalgam Group of Companies, an innovator in marine products trades. Additionally, the organization propelled Hindustan Unilever Network Direct to home business. In 2004, the organization launched the 'Pureit' water purifier.

In 2005, Lever India Exports, Lipton India Exports Ltd, Merry climate Food Products, Toc Disinfectants Ltd, and International Fisheries Ltd were amalgamated within Unilever. In February 2006, Vasishti Detergents Ltd (VDL) converged with Unilever. In September 2006, Modern Foods Industries (India) Ltd & Modern Foods and Nutrition Industries Ltd were included. In October 2006, Unilever stripped its 51% controlling stake in Unilever India Shared Services Ltd, currently known as Capgemini Business Services Pvt. Ltd., to Cap Gemini SA.

In March 2007, Sangam Direct, a non-store home conveyance retail business managed by Unilever India Exports Ltd (UIEL) and a completely possessed auxiliary, was moved to Wadhavan Foods Retail Pvt Ltd (WFRPL) in a droop deal business. Likewise, Unilever completed the demerger of its operational offices in Shamnagar, Jamnagar, and Janmam and shaped three autonomous organizations —Shamnagar Estates Ltd., Jamnagar Properties Ltd, and Hindustan Kwality Walls Foods Ltd. In June 2007, the organization changed its name from Hindustan Lever Ltd to Hindustan Unilever Limited.

In 2008, the organization reported its coordinated efforts with the Indian Dental Association (IDA) related to World Dental Federation (FDI) through the Pepsodent brand to help improve the oral well-being and cleanliness benchmarks in India. In April 2008, the organization demerged and moved certain immovable properties to Brooke Bond Real Estates Pvt Ltd. In January 2010, the organization introduced its new corporate office.

In April 2010, Unilever affirmed the plan of amalgamation of Bon Ltd, an entirely possessed backup of Hindustan Unilever Limited, with it. The selected date for the previously mentioned plan was 1 April 2009 and the plan was made viable from April 28, 2010. Ensuing to the amalgamation, Bon Ltd stopped being an auxiliary of the company.

During 2010-11, Kissan forayed into a new market fragment in three major classifications. It propelled Kissan Fruit and Soya, a delightful mix of organic product juice and soya milk, which appreciated a separated suggestion in this market. The brand likewise went into the Indian (non-sweet) spreads showcase with the dispatch of Kissan Creamy Spread over key towns. In the bakery division, the organization propelled two new items—Chapi and Cream Rolls. The organization stripped 43.31% stake in Hindustan Field Services Pvt Ltd for Smollan Group (the JV accomplice).

Along these lines, Hindustan Field Services Pvt. Ltd. stopped being a backup organization. Lakme Lever Pvt Ltd, a completely claimed auxiliary of HUL, extended the system of Lakme Beauty Salons in that year with the opening of 11 franchises and oversaw salons alongside 18 franchisees' salons.

In December 2011, the organization demerged the FMCG sends-out business, including explicit fares related to assembling units of the organization, into its entirely claimed backup Unilever India Exports Ltd (UIEL). The plan wound up successful on January 1, 2012.

Hindustan Unilever - One Team One Dream

In 2012, the organization went into a concurrence with Unilever to showcase Brylcreem in India. During the year under audit, Unilever and elements of Piramal Realty (Ajay Piramal Group) consented to an arrangement for the task of HUL's leasehold privileges of the land and building named Gulita arranged at Worli Sea Face Mumbai for an exchange estimation of Rs. 452.5 Crore.

On 22 January 2013, the Board of Directors of HUL affirmed a proposition to consent to another arrangement with its parent organization Unilever for the arrangement of innovation exchange imprint permit, trademark registration, and other services on 1 February 2013. This new understanding underlined that the loyalty cost of 1.4% of turnover payable by HUL to Unilever will increment in a staged way to an eminence cost of 3.15% of turnover, no later than the money-related year finishing 31 March 2018.

The expansion in eminence cost in the period from 1 February 2013 to 31 March 2014 is assessed to be 0.5% of turnover and from there on in the scope of 0.3% to 0.7% of turnover in each money related year, paving the way to a complete evaluated sovereignty cost increment of 1.75% of turnover contrasted with existing courses of action no later than the monetary year finishing 31 March 2018.

In 2014, Unilever reported an organization with, a Facebook-directed coalition of accomplices to see how web access can be expanded to contact millions of individuals crosswise over India. The organization additionally dispatched Prabhat activity for network improvement in towns around its industrial facilities during the year under survey. Furthermore, the organization also went into association with MTV to embrace its brands during the year under review. In 2015, the organization propelled The Unilever Foundry.

During the year under audit, the organization was perceived as the most inventive advertiser at the Mobile Marketing Association (MMA). The organization additionally resuscitated Ayush with e-dispatch during the year. Besides, it also propelled the 'Swachh Aadat Swachh Bharat' program in India during the year under review. On 8 September 2015, HUL reported that it has further consented to bring forth an arrangement for the deal and the transfer of its bread and pastry shop business under the brand Modern to Nimman Foods Private Limited, an investee organization of the Everstone Group, for an undisclosed amount.

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Brands And Products Of Hindustan Unilever

HUL is the market chief in Indian buyer items with products in more than 20 purchaser classes (for example, cleansers, tea, cleansers, and shampoos among others). Sixteen of HUL's brands were included in the ACNielsen Brand Equity rundown of 100 Most Trusted Brands Annual Survey (2014) which was completed by Brand Equity, an enhancement of The Economic Times. There are many brands and products owned by Hindustan Uniliver:

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Food Products

  • Annapurna salt and Atta (once known as Kissan Annapurna)
  • Brooke Bond 3 Roses, Taj Mahal, Taaza and Red Label tea
  • Kissan squashes, kinds of ketchup, squeezes and sticks
  • Lipton ice tea
  • Knorr soups and supper creators and soupy noodles
  • Kwality Wall's solidified treat
  • Modern Bread, prepared to eat chapattis and other pastry shop things (presently offered to Everstone Capital)
  • Magnum (ice cream)

Homecare Brands

  • Wheel cleaner
  • Cif Cream Cleaner
  • comfort cleansing agents
  • Domex disinfectant/toilet and bathroom cleaner
  • Rin detergent products
  • sunlight cleanser and shading care
  • Surf Excel cleanser and delicate wash
  • Vim dishwash
  • magic – Water Saver

Personal Care Brands

  • Aviance Beauty Solutions and products
  • Axe deodorant and aftershave lotion and soap and accessories
  • Lever Ayush Therapy ayurvedic health care and personal care products and items
  • International breeze
  • Brylcreem hair cream, hair gel and hair products
  • Clear anti-dandruff hair products
  • Clinic Plus shampoo and oil
  • Close Up toothpaste
  • Dove skin cleansing & hair care range: bar, lotions, creams, and antiperspirant deodorants
  • Denim shaving products
  • Fair and Lovely, skin lightening cream
  • Indulekha ayurvedic hair oil
  • Lakmé beauty products and salons
  • Lifebuoy soaps and handwash range
  • Liril 2000 soap
  • Lux soap, body wash, and deodorant
  • Pears soap, body wash
  • Pepsodent toothpaste
  • Pond's talcs and creams
  • Sunsilk shampoo
  • Sure antiperspirant
  • Vaseline petroleum jelly, skincare lotions
  • Vaseline and relevant products

Water Purifier Products

  • Pureit water purifier

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Business Model of HUL

Hindustan Unilever is an FMCG company that leverages its Direct to Consumer (D2C) business model and has made over 50 billion in revenue, as discovered in 2017. The company has crossed INR 50,000 cr ($6.55 bn) in turnover during FY21, as per the reports on April 2022. HUL is the first pure FMCG brand to hit such a milestone.

The business model of Hindustan Unilever is propelled with the idea of making living sustainable feasible for the masses. With sustainable living, HUL wants to bring about:

  • Bettering the future of the children
  • A future full of confidence
  • A future full of health
  • A future that is better for the planet
  • A future that is better for the farming and farmers of India

The beauty and personal care segment of Hindustan Unilever helps the company see the most profit, while the food and refreshments segment is declared as the fastest-growing segment of the company. Home care is another segment of the company among its 3 primary segments.

The Hindustan Unilever company gets its competitive advantage from the global footprint it has and the track record of the company for enhancing value for its consumers around the globe.

Some of the prominent patterns that are noticeable in the business model of HUL are:

Reverse Innovation

Reverse innovation refers to the process of building products for industrial countries and then adapting them to the emerging markets. The technique of reverse innovation is what is truly wielded by HUL, which has been a prominent inspiration for many other big brands. The 'Knorr Stock Pot’ that the brand came up with is an excellent example of leveraging reverse innovation. This technique was mastered by HUL by taking references from the famous ‘Dense Soup treasure,’ which was the first major example of reverse innovation, launched in China in 2007.  

Focussing on the financially weak

In contrast to the other foreign subsidiaries, HUL ideated to focus on the financially weaker sections of the country, which led them to focus on the majority of the Indian people. Citing the discovery of Wheel detergent powder is one of the examples where Hindustan Unilever created products for the majority of the Indian consumers. Wheel had lower oil-to-water ratio, which enabled Indian to wash textiles even in rivers with hands. Wheel was then made available cleverly by the brand in the local corner shops as well as via door-to-door representatives.

Staying keen on the Triple Bottom Line

While most of the companies solely focus on the profit part of the follow the Triple Bottom Line with only a little focus on the other segments, HUL has a new approach where the brand decided aimed for the other segments, thereby caring for people and the planet.  

HUL largely focuses on the people, including its consumers and others. For instance, the company changed the name of one of its popular products "Fair and Lovely" to "Glow and Lovely", following the All Black Lives Matter movement that raged globally. This instantly made HUL a favourite!  

Significant Distribution Strategy

The distribution strategy that Hindustan Unilever follows is exemplary! It focuses on hyperlocal markets, retail stores, wholesalers, hypermarkets convenience stores, ecommerce, and more. This hugely helps in the promotion of the HUL products and moving them fast to the consumers!

Business Growth In India

FMCG giant Hindustan Unilever Limited (HUL) announced a 15.98% development in solidified net benefit at Rs 6,060 crore for the monetary year finished March 31, 2019, when contrasted with Rs 5,225 crore in 2018. The net profit that HUL witnessed in FY21 rose by 18% YoY at Rs 7,954 crore.

Business Growth Of Hindustan Unilever

Remarking on the profit, HUL Chairman and Managing Director Sanjiv Mehta stated, "We have conveyed a solid execution for the quarter regardless of some balance in rustic market development. Our attention to fortifying the center and driving business sector advancement has been reliably conveying great outcomes. We have now developed top line and primary concern for the eighth continuous year and our 2019 outcomes were a demonstration of both our technique and execution."

Growth Of Hindustan Unilever

"Given the large-scale monetary pointers, close term advertise development has directed. Notwithstanding, the medium-term viewpoint remains positive. As an association, we are well-situated to react with speed and nimbleness to address the issues of our shoppers. We stay concentrated on our vital plan of conveying predictable, focused, beneficial, and dependable development," he included.

"Together with the between time profit of Rs 9 for each offer, the all-out profit for the money-related year closure March 31, 2019, adds up to Rs. 22 for every offer," the organization said. "Combined income for 2018-19 remained at Rs 39,860 crore, up from Rs 36,622 crore a year sooner," HUL said in a document to the Bombay Stock Exchange.

Hindustan Unilever's Volume Growth

HUL's business in India developed by 12%, driven by 10% volume development in the household advertise. In the January-March quarter, the organization posted 13.84% development in its independent net benefit at Rs 1,538 crore when contrasted with Rs 1,351 crore in a similar quarter a year ago. The offers of the organization remained at Rs 9,809 crore in Q4FY19 from Rs 9,003 crore in Q4FY18, enrolling a development of 8.95%. The working benefit (EBITDA) for the March quarter was up 13% year-on-year at Rs 2,321 crore and the EBITDA edge was up 90 bps.

Challenges Ahead Of Hindustan Unilever

The organization said that the edge improved because of judicious administration of instability in costs (unrefined and money driven) alongside improved blend and working influence.

HUL reported that its Earnings before interest, tax, depreciation and amortisation (EBITDA) stood at Rs 11,324 crore, while the EBITDA margin was reported to be 25% during FY21.

Also read : Unknown Facts About Famous Brands | A Case Study

Expected Future Growth

Hindustan Unilever NSE 0.01 % (HUL) may clock 9-10% development in June quarter benefit despite a slight balance in volumes because of value climbs crosswise over classes. IIFL Institutional Equities expects the FMCG major to report a 6% volume development, a slight control from the 7% volume development recorded in the past quarter.

Growth Prediction Of Hindustan Unilever

"Our channel checks give us a feeling that the organization has started value climbs crosswise over classes, (for example, cleansers, espresso), among others. We along these lines gauge a business development of 9%, like the past quarter level. We expect the slight withdrawal in gross edge to be counterbalanced by influence in promotion spending and different costs. In general, EBITDA and PAT are relied upon to develop at 13% and 12%, individually," IIFL said. IDFC Securities expects HUL to report 10.3% to ascend in benefit at Rs 1,728 crore. It sees deals developing at 8% to Rs 10,250 crore.

"We expect 6% volume development and factor in deals development of 11% in home consideration and 7% in close to home consideration portions. Lower advertisement spends (down 80 bps YoY) and commands over different overheads will help EBITDA edges," it stated while proposing edge at 24.3% against 23.7% the previous year. Edelweiss sees income, Ebitda, and benefit development at 7.3%, 8.6%, and 7.7% YoY.

Hindustan Unilever's Performance In Past Years

"We anticipate that HUL's volume should grow 5% YoY on a high base of 12% YoY development. Q1FY18 was affected by GST dispatch thus the best approach to take a gander at volume development is three years' normal, which will be 5.6%. Delicate quality in the second 50% of Q4FY19 proceeded for the full quarter in Q1FY20. Provincial development is presently at a similar level as urban development. A mixed value climb of 2.5% has been taken. On EBITDA edge front, we expect 20-30 bps YoY development," the business said.

What is Hindustan Unilever origin?

Hindustan Unilever or Hindustan Unilever Limited (HUL) is an Indian subsidiary of Unilever, which sprung from its Dutch-British roots. HUL is headquartered in Mumbai.  

Who is the owner of Hindustan Unilever Limited?

HUL is owned by Unilever, its British multinational parent, headquartered in London.

What is HUL?

HUL is the acronym for Hindustan Unilever Limited.

Who are Hindustan Unilever founders?

Hindustan Unilever founders can be cited as 3 parent companies - Hindustan Vanaspati Mfg. Co. Ltd., Lever Brothers India Limited, and United Traders Limited, which were merged to form HUL.

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Hindustan Unilever Limited (HUL) Case Study 2021 – Industry, SWOT, Financials & Shareholding

by Team Trade Brains | Mar 3, 2021 | Case Study , Stocks | 0 comments

HUL Case Study

HUL Case Study and analysis 2021: Hindustan Unilever Limited (HUL) is India’s biggest fast-moving consumer goods company . In this article, we will look into the fundamentals of HUL, focusing on both qualitative and quantitative aspects. Here, we will perform the SWOT Analysis of HUL, Michael Porter’s 5 Force Analysis, followed by looking into HUL  key financials. We hope you will find the Hindustan Unilever Limited (HUL)  case study helpful.

Disclaimer: This article is only for informational purposes and should not be considered any kind of advisory/advice. Please perform your independent analysis before investing in stocks, or take the help of your investment advisor. The data is collected from Trade Brains Portal .

Table of Contents

About HUL and its Business Model

HUL Case Study - Brands

With a legacy of over 80 years, Hindustan Unilever Limited (HUL) is India’s biggest fast-moving consumer goods company. Actually, the very first product of the company was launched in 1888 named Sunlight Soap. In 1931 Unilever set up its subsidiary in India and in 1956, its subsidiaries consolidated to form Hindustan Leer Limited.

In 2007, the name was renamed Hindustan Unilever Limited. In 2013, the parent company Unilever increased the market stake in HUL to 67% and in 2018, the market cap of HUL passed $50bn.

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 HUL primarily has three divisions:

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  • Beauty and Personal Care
  • Food and Refreshment

Hindustan Unilever has a pan India access and it is found that more than 9 out of 10 households in India use a brand of HUL. Currently, the company has 14 brands in 44 different categories including Skin Cleansing, Tea, Deodrants, HFD, etc. Famous Brands like Surf Excel, Rin, Wheel, Vaseline, Pepsodent, Clinic Plus are included in the portfolio of the company.

On April 1, 2020, HUL also acquired leading brands like Horlicks and Boost. The company has 21,000 employees working under it with 31 factories, more than 1150 suppliers, and the products are available at more than 8million outlets in India.

HUL Case Study – Industry Analysis

FMCG sector is the fourth largest sector in India, which has surged from 840 Billion USD in 2017 to 1.1 Trillion USD in FY20 and is expected to grow at 10% a year. Personal Care and Household dominates with 50% of FMCG sales in India. Rapid urbanisation, increasing disposable incomes and better lifestyles have been the main growth drivers for the FMCG sector.

55% of the sales come from the urban segment, however, for the last few years, it has witnessed faster growth in the rural segment as compared to the urban segment. In rural India, the sector grew at 10.6% in the Q3 FY20, majorly due to better agricultural output.

It is expected that the rural FMCG market will rise to USD 220 billion by the end of 2025, at the same time, the market share of the unorganised market is expected to fall rapidly.

Michael Porter’s 5 Force Analysis of HUL

1. rivalry amongst competitors.

  • FMCG industry is a very competitive one with many brands available, and new products coming in each quarter make innovation very important. FMCG business is highly dependent on advertisement and companies spent a big percentage on it.
  • The switching costs for the customers are very low in this sector as the product differentiation is moderately low, which intensifies the competition.

2. A Threat by Substitutes

  • Substitute in the FMCG sector is highly dependent on the particular product. For example, it is way easier to find Colgate toothpaste at a local shop than a homemade organic dentifrice. On the other hand, the substitute product for biscuits is rusk which is easily available. Since switching costs are very less, the threat of substitutes is relatively on the higher side.

3. Barriers to Entry

  • Barriers to entry in the FMCG sector are far less as compared to the others. FMCG business is majorly dependent on brand identification and this can be developed with unique qualities, logo, advertisement; basically, proper market strategy.
  • The distribution network is very large and branched in the FMCG sector, which further eases out barriers of entry.

4. Bargaining Power of Suppliers

  • In FMCG business, companies have long term business with the suppliers, which helps them to negotiate the price. Moreover, the number of suppliers is ample; hence, decreasing the bargaining power of suppliers. However, companies need to make sure that they are getting the supplies at the cheapest possible prices as the industry is a high-volume, low-margin business.

5. Bargaining Power of Customers

  • Factors like a high number of similar product companies available, very low switching costs and similar products available at similar quality and in almost the same price range increase the bargaining power of customers. The only thing that can make them stay is brand loyalty for a product.

HUL Case Study – SWOT Analysis

Now, moving forward in our HUL case study, we will perform the SWOT analysis.

1. Strengths

  • HUL has a strong brand equity and a large legacy as it is a very old and well-rooted company with a variety of popular brands and products.
  • The company has its presence across the length and breadth of India with over 8 million+ retail stores where its products are available.

2. Weaknesses

  • HUL runs in a very competitive environment and there are highly established and rising companies that are little product-focused and hence, eat up the market share of the company.
  • HUL currently doesn’t have any ayurvedic or natural products in their portfolio, which is a negative aspect of the company as the current population’s trend is shifting to herbal products and many focused companies are making the best use of it.

3. Opportunities

  • With increasing disposable incomes, education and youth population, the FMCG sector in rural and semi-urban areas is expected to grow very rapidly as compared to urban areas. The company can use this very well as it already has a brand image and a wide chain of distributors.
  • The company can use its healthy cash reserve position and brand image legacy to acquire various products to diversify its portfolio.
  • HUL runs in a highly competitive environment, with 100% FDI allowed by the Govt. of India and new multinational companies setting their feet, the company faces a high threat from its competitors.
  • The company is highly dependent on raw material prices. Inflation can shrink the margins for the company as it runs in a sector that is a high-volume, low-margin one.
  • Population’s shift to organic and healthy products can help some unorganized and small companies to increase their market share, which can be a threat to HUL.
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HUL’s Management

There are 9 members in the board of directors committee of the company, out of which 6 are Independent Directors including one female member.

Mr Sanjiv Mehta has been serving as the Chairman and Managing Director of the company since 2018. Chartered Accountant by degree, Sanjiv Mehta is also the President of Unilever South Asia (Pakistan, Bangladesh, Sri Lanka and Nepal). In 2019, he was awarded the “Business Leader of The Year” award by the All India Management Association.

Mr Willem Uijen is the Executive Director, Supply Chain of Hindustan Unilever Limited. He has been with the company since 1999 and was a part of various demographical projects of the company, especially in Latin America. In January 2020, he joined his current position.

Financial Analysis of HUL

  • 44% of the company’s revenue comes from Beauty and Personal Care, followed by Home Care (34%). Foods & Refreshment contributes 19% and only 3% comes from others.
  • In terms of Operating profit, Beauty and Personal care products contribute the maximum (55%), 29% comes from Home Care, 14% and 3% from Foods and others respectively.
  • The company has a 54% market share in the Skin Care Segment, which makes it the market leader. In Dishwashing Detergents, 55% of the market share is dominated by the company. 47% and 37% is the respective market share which company owns in Shampoo and Personal Care Segment.
  • As of Sept’20, the company spent 9.79% on advertisements as a % of total sales, which has shown a good rise from 7.46 of June’20.
  • Net Profit Margin for the company is 14.77% as of FY20, which has surged from 13.59% as that of FY19. Current NPM is the highest of that in the last 5 financial years and the 3 Yrs. Avg. Net Profit Margin is 14.26%. Source: Trade Brains Portal ]

HUL Net Profit Margin

  • In FY20, HUL showed a Revenue Growth of 1.2% from the previous FY. 3-year CAGR is 6.16%, which means that in recent years, the revenue growth has been subdued. A similar trend is visible from Net Profit Growth, 1-year CAGR is 11.46% whereas 3-year CAGR (14.66%) is higher.

hul case study revenue profit and net flow

  • The company has a very healthy and consistent cash flow from Operating Activities. Outflow in cash flow from financing activities surged in FY20 as the company paid a higher dividend than the previous year.

hul case study cashflow statement

HUL Case Study Financial Ratios

1. profitability ratios.

  • EBITA Margin for the company has been increasing for the last 5 financial years except for FY19, in which it witnessed a small dip from 20.7 to 19.91. As of FY20, EBITDA Margin is 21.54%.
 EBITA MarginRoE
  • Hindustan Unilever has the premium RoE of 84.15 (FY20), and a consistent rise in the same has been visible for the last 4 years. The 3 years avg RoE is 79.76%.
  • The company enjoys 3-digit RoCE, which is very well respected by the market and a similar rising trend is visible in RoCE as that of RoE. As of FY20, RoCE is 114.67% and the Avg ROCE for 3 years is 110.16%.

2. Leverage Ratios

  • As of FY20, Quick Ratio and Current Ratio for the company are 1.02 and 1.32 respectively, which indicated its good liquidity position. These levels have been more or less the same for the last 5 financial years, which is a positive sign for the company.
 Quick RatioCurrent RatioInterest Coverage RatioD/E
  • HUL is a 100% debt-free company and its Interest Coverage Ratio is 48.69% as of FY20. Although this level is very good currently, it was 261.73 in FY19.

3. Efficiency Ratios

  • Currently, the asset turnover ratio for the company is 2.4, which is slightly lower than the previous year but this figure has been almost constant in the recent financial years.
  • The inventory turnover ratio witnessed a continuous rise from FY16 (12.04%) to FY19(17.53%), which later dipped to 17.18 in FY20 due to virus outbreak disruptions.
 Asset Turnover RatioInventory Turnover RatioReceivable DaysPayable Days
  • The number of receivable days has decreased (12.79% in FY19 to 11.83% in FY20) and the number of payable days has increased (90.77% in FY19 to 92.86% in FY20), indicating the company’s increased bargaining power over the buyers and suppliers.

Shareholding Pattern of HUL

  • Promoters own 61.9% of the company as of December quarter 2020. Although it has been the same for the last 3 quarters, a fall was seen from the level of 67.18% in March 2020. The best part is that promoters do not pledge a single share.
  • FIIs hold 14.92% of shares of the company as of December 2020, which has surged from the level of 12.32% in the same period the previous year.
  • DIIs own nearly 10.72% shares of the company, which was around 6.68% a year back. Both FIIs and DIIs have increased their shareholding in the previous years.
  • Public shareholding has witnessed a fall in the recent quarters, from the level of 14.95% in Jun2020 to 12.46% in Dec 2020.

Closing Thoughts

In this article, we tried to perform a quick Hindustan Unilever Limited (HUL) case study. Although there are still many other prospects to look into, however, this guide would have given you a basic idea about HUL.

What do you think about HUL fundamentals from the long-term investment point of view? Do let us know in the comment section below. Take care and happy investing!

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></center></p><h2>Hindustan Unilever Limited (HUL) Case Study: Key Acquisitions, Business Model, Financials, and SWOT Analysis</h2><p>Hindustan Unilever is a household name; almost every product in your bathroom was made by HUL. Today, we’ll explore its business model to understand its operations.</p><p>Table of Contents</p><p>Hindustan Unilever was founded in the latter part of the 1980s. The Lever brothers, established by William Hesketh Lever, first entered the Indian market in 1888 with a product known as sunlight soap. However, the soap was marked with the phrase “Made in England by Lever Brothers”.</p><p>Hindustan Vanaspati Manufacturing Company, Unilever’s first Indian affiliate, was founded in 1931. Lever Brothers India Limited followed in 1933, and United Traders Limited followed in 1935. In 1956, these companies amalgamated to establish Hindustan Unilever Limited.</p><p>The company’s headquarters is located in Mumbai. Rohit Jawa took over as CEO of Hindustan Unilever Limited in June 2023, replacing Sanjeev Mehta.</p><p>After Hindustan Unilever Limited was founded, its primary focus was on acquiring Indian brands that were already well-established.</p><h2>Key Acquisitions</h2><p>1984 – Brooke Bond, a tea brand.</p><p>1972 – Lipton, a national tea product manufacturer.</p><p>2015-16 – Indulekha, a premium hair oil brand.</p><p>2019-20 – GSK, a healthcare product manufacturer.</p><p>2019-20 – Vwash, a female intimate hygiene product manufacturer</p><h2>Awards and Recognition</h2><p>2023 – Winner of the KPMG ESG Excellence award across India’s consumer market sector.</p><p>2022- Outstanding Company of the Year by CNBC –TV18</p><p>2021 – Best Governed Company Award</p><p>2021- Sustainable Factory of the Year award.</p><p>2020 – Top performer in the FMCG Category</p><p><center><img style=

Market Capitalization

As of 7 th Feb 2024, the total market cap of Hindustan Unilever is around 68.69 billion dollars.

At the beginning of 2007, the market cap of HUL was just 7.28 billion dollars. 

Whether a food and beverage product or a healthcare item, Hindustan Unilever is used by nine out of ten Indian households!

The products of Hindustan Unilever are as follows

1.  Home care products – Laundry detergents, fabric conditioners, dishwashing liquids, and toilet cleaners. (Surf Excel, Rin, Wheel)

2.  Personal care products – Soaps, shampoos, skin care products, hair care products, deodorants, oral care products. (Lux, Sunsilk, fair & lovely, Tresemme, axe and closeup, etc.

3.  Beverages – Tea. (Lipton, brooke bond)

4.  Foods – Packaged foods.

5.  Water Purifier – Pureit water purifier.

6.  Healthcare products – Health drinks. (Boost, Horlicks)

7.  Baby care products – Baby soaps, shampoos, and body lotions. (Dove, Johnson’s Baby)

8.  Cosmetic – Cosmetic and beauty products. (Lakme) 

Business Model and Marketing Strategy

The company’s wide range of products enables it to hold the top spot in the market for industrial consumer goods. They have well-known brands in several areas, and their revenue is greatly influenced by consumer recognition of their brands.

Its primary focus is innovation; a sizable amount of its revenue is allocated to creating new items and enhancing its existing line of products.

HUL has an extensive distribution network that reaches both rural and urban locations. Additionally, they invest heavily in all forms of promotion, including print, digital, and sponsorship.

They typically focus on comprehending customer demands and needs because this enables them to develop product lines that cater to consumer preferences

Branding Strategy

What’s in the name? Though everyone has heard this saying at some point in their lives, it is essential to remember that reputation and brand are everything. The company employs various graphics and logos for its many products, but its distinctive logo is printed on each one, making it easy for the general public to recognize them.

Let’s take a close look at the company’s finances to better understand its success.

Total Expenses46,64339,81335,792
Profit before tax13,34411,87910,605
Net Profit10,1438,8927,999

Based on the aforementioned financial data, it is clear that the company’s revenue as well as profit has been increasing in the last 3 years.

Let’s now examine the company’s balance sheet year over year to examine its financial situation.

Non-Current Asset55,77655,09054,476
Current Asset16,04914,64713,640
Non-Current Liabilities9,97710,0339,841
Current Liabilities11,62710,94410,841

The company’s current assets have increased while the non-current assets have shown a small increase as compared to current assets.

If we compare that with the data from 2022, however, non-current liabilities have fallen and current liabilities have increased.

Shareholding Pattern

As of December 2023, the company’s promoters own over 61.9% of the company’s shares, while Domestic Institutional Investors hold about 12.3%, Foreign Institutional Investors (FIIs) account for roughly 13.64%, and the public owns 12.08% of the company’s shares.

SWOT analysis

hul interview case study

1.  The company’s primary strength is its widespread presence in India, with more than 8 million locations where customers can purchase its product. Its supply chain is excellent, well-managed, and efficient.

2.  HUL has a long history , which they can preserve because of the money they currently spend on product development and research.

3.  The company’s financial outcomes demonstrate the impact of its excellent performance.

1.  A company’s market share might be reduced by any business that focuses on a certain product.

2.  Since more and more consumers are turning to herbal items, the corporation may suffer from the lack of any Ayurvedic or natural products in its product line.

3.  Due to its extensive product portfolio, HUL may encounter difficulties in effectively managing and allocating resources to it.


1.  The country’s population is likely to have more disposable income in the next few years, which will cause the FMCG sector to grow significantly .

2.  The business can quickly buy out companies that manufacture goods outside of its current product line, which will aid in product diversification .

3.  They can expand their customer base and increase revenue by utilizing e-commerce platforms.

1.  The business operates in a highly competitive market , and with the advent of globalization, numerous international brands have established themselves in the country.

2.  Their margins may be impacted by regulatory changes made by the Indian government on food packaging ingredients, labeling, etc.

3.  A downturn in the nation’s economy may affect consumer buying habits, affecting a company’s profitability.

The organization has achieved global recognition through its strategic planning and marketing approach. The economy’s overall performance determines HUL’s success, as does the population’s disposable income, which increases company profits.

We have tried to clarify every statistic and data about HUL in this case study, covering everything from their financials, history, and shareholding patterns.

However, always consider your risk tolerance and time horizon before making any investing decisions.

Frequently Asked Questions (FAQs)

Q1. Where is the headquarters of Hindustan Unilever located?

Ans. The headquarters of Hindustan Unilever is located in Mumbai, Maharashtra, India.

Q2. What was Hindustan Unilever’s former name?

Ans. Hindustan Vanaspati Manufacturing Company was the former name of Hindustan Unilever Ltd.

Q3. How many factories of HUL are there in India?

Ans. HUL currently has 29 factories nationwide.

Q4. How many businesses are part of Hindustan Unilever?

Ans. There are more than 50 brands connected with Hindustan Unilever.

Q5. What is HUL’s market capitalization ranking in the FMCG sector?

Ans. Hindustan Unilever ranked at the top among FMCG companies, having a market capitalization of around 6.05 Lakh Crore INR as of 7 Feb 2024.

Disclaimer: The securities, funds, and strategies mentioned in this blog are purely for informational purposes and are not recommendations.

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Hindustan Unilever Limited (HUL)

Article Overview


Hindustan Unilever Limited (HUL) is one of India’s wide-ranging consumer goods companies, spreading with two out of three people of Indian with above 20 wonderful categories in personal care products, home as well as meals & beverages. They provide the Company with combined volumes of an estimated four million tones and income of more than Rs. 13,000 crores. The HUL is likewise the U.S.A.’s Major exporting country; through the participation of the Indian authorities, it is recognized as a very famous gold trading center. The Anglo-Dutch company’s junior leverage holds a 52% majority stake in Hindustan Unilever Co. Ltd. In 1888, when the box was picked up during the day, the Lever Brothers started their royal business in India, cleaning soap bars enchase with the phrases like “ Made in England with the aid of Lever Brothers ” had been transferred to the Port of Kolkata and is the beginning of a generation of fast-paced product advertising and marketing of FMCG in HUL which When the Leverage Brothers India was suspended in 1933 and established in 1956, its shape changed to Hindustan Lever restrained with a combination of Lever Brothers, United buyers Ltd and Hindustan Vanaspati Mfg. Co. Ltd. The company is headquartered in Mumbai, India, powers more than 15,000 workers, and indirectly employs more than 52,000 employees. In the months of June 2007, the company changed its name to Hindustan Unilever Co. Ltd. The main motive of carrying out the case research changed into to seriously examine various characteristics of operating of these companies in popular and methods followed for accomplishing strategic pliability . These studies are carried out in stages based on evolution to Pursue strategic agility through the dynamic talents of excellent manufacturing companies. In addition, it examines popular popularity, general performance indicators, and economic indicators, as well as dynamic skill systems. an in-depth evaluation of the research has been completed and their consequences have portrayed the industrial framework concerning the research objective. 

Business Strategy of HUL

HUL’s nutrients strategy specializes in better products, better diets, better lives, and better products. Here Good products have a long history in HUL. They have got a protracted background in contributing definitely to humans’ diets. Their brands which include Knorr and Lipton have supplied healthful and terrific-tasting merchandise for over 100 years. They have got set ambitious vitamins goals which might be embedded into the enterprise and R&D approach. 

Related Article: Deepinder Goyal: Delving into the Business Strategies of Indian Food Delivery King

Nutrition Strategy of HUL

Better merchandise :.

They usually enhance the nutritional nice of our merchandise even as now they can not compromise on taste. The Lipton tea and Brooke Bond Purple Label are delicious, healthy drinks that refresh and moisturize. kids’ fit to be eaten Frozen or Ice Dessert products have strict vitamins standards. They also are gradually reducing the sodium content material of  Kissan ketchup/sauces and Knorr Soups portfolio to get the sodium benchmarks in line with Unilever’s maximum nutrition standards. 

Better Nutrition :

Through their advertising, they inspire more nutritious cuisine. They sell wholesome recipes on the product % and online. They have constantly supported and keep lending our support to mothers in making scrumptious yet wholesome food for his or her youngsters. 

Better Lives :

Their campaigns inspire human beings to undertake more healthy diets and existence, for instance, the Lipton green Tea ‘domestic to domestic, The facts of fats’ marketing campaign . 

Company facilities of HUL

Hindustan Unilever owns 45 foremost units and has over 50 1/3 birthday celebration gadgets in India with quite a number 65 brands crossing 20 awesome classes inclusive of food and healthcare , skincare, soaps, shampoos, detergents and pores, kinds of toothpaste, tea, cosmetics, coffee , water purifiers, and deodorants,  etc. Its principal portfolio consists of main household manufacturers including Lux, Surf Excel, Lifebuoy, Rin, fair & cute, Wheel,  Pond’s, Lakmé, Vaseline, Dove, Sunsilk, hospital Plus, Pepsodent, Closeup, Brooke Bond, Bru, Kissan, Kwality Walls, Knorr, Pureit and awl. The organization has over 16,000 personnel and has an annual turnover of around Rs.21.736 crore (FY 2011-2012). HUL is a subsidiary of Unilever, one of the global’s leading providers of rapid-moving consumer items with sturdy nearby as the company is rooted in more than 100 countries around the world, with annual sales in 2011 of approximately 46.5 billion euros. Unilever owns approximately 52% of HUL. 

Financial Growth of HUL

It is observed that 44% of the organization’s sales come from beauty and personal care , accompanied by using domestic Care (34%). foods & Refreshment contributes 19% and handiest three% comes from others. In terms of working income, beauty and personal care products make a contribution the most (55%), 29% get home care, and 14% and 3% from food and other things. In the skincare phase, employers occupy 54% of the market, making it the market leader. In Dishwashing Detergents, 55% of the marketplace proportion is dominated by using the agency. 47% and 37% is the respective marketplace proportion which agency owns in Shampoo and private Care phase. As of September 20, the company has issued 9.79% of the total income which has shown an increased spike in total sales as of 20th June. Internet profit Margin for the business enterprise is 14.77% in FY20, up from 13.59% in FY2019 contemporary NPM is the best of that inside the remaining 5 financial years and the 3 Yrs. Avg. internet earnings Margin is 14.26%. HUL net earnings Margin In FY20, HUL confirmed a sales increase of 1.2% from the preceding FY. 3-year CAGR is 6.16%, which means that sales growth this year is moderate. A comparable fashion is visible from the internet earnings boom, 1-12 months CAGR is eleven.46% whereas 3-yr CAGR (14.66%) is higher. HUL as a fall, look at sales profit and bottom line. The employer has completely healthy and regular coins that go with the flow from working sports. Outflow in coins waft from financing sports surged in FY20 as the agency paid a better dividend than the preceding 12 months.

The SWOT Analysis of HUL

HUL has a strong logo equity and a huge legacy as it’s miles a very antique and properly-rooted organization with a selection of famous brands and products. The organization has its presence across the duration and breadth of India with over 8 million+ retail stores in which its merchandise is to be had.

HUL runs in a completely competitive environment and there are noticeably hooked up and rising agencies that might be little product-centered and consequently, consume up the market proportion of the organization. HUL presently doesn’t have any ayurvedic or herbal merchandise in their portfolio, that’s a bad element of the business enterprise because the modern populace’s fashion is transferring to natural merchandise and lots of targeted companies are making fine use of it.


With increasing disposable incomes, education, and kids population, the FMCG quarter in rural and semi-urban areas is predicted to develop very rapidly compared to city regions. The agency can use this very well as it already has a brand image and an extensive chain of vendors. The organization can use its healthful cash reserve position and emblem picture legacy to acquire various merchandise to diversify its portfolio.

HUL runs in a rather aggressive surrounding, with 100% FDI allowed via the government of India and new multinational corporations placing their toes, the organization faces an excessive danger from its competitors. The agency is exceptionally dependent on uncooked cloth charges. Inflation can cut back the margins for the business enterprise because it runs in a zone that may be an excessive-quantity, low-margin one. Populace’s shift to natural and healthful products can help a few unorganized and small agencies to grow their marketplace share, which may be a risk to HUL.

Unilever has pursued this advertising and marketing approach since the consumers in developing enterprise sectors are profoundly targeted around value. it could give close-by contenders the brink, besides if an organization can find out a technique to tug in clients with deal costs just as better items. Unilever accepts the reality that productivity improvement should likewise be chargeable for improvement. Unilever’s effective picture advancement program is upheld with a huge degree of showcasing and publicizing physical games which includes a maximum of the media structures. As there are various open doors in the unfamiliar commercial enterprise sectors, yet the inclination of danger is similar to circumstances. The brilliant studies and development (R&D) wing, improved and separate product offerings, and marketplace research are terrific large additives that reason an organization to make the maximum of its latent capacity and extremely good piece of the general enterprise inside the unusual market. To keep up a more fruitful brand an incentive there should be first-rate coordination and incorporation among the emblem chiefs inside the showcasing department.

Also Read : Soaring Through the Skies: A Comprehensive Case Study on Drone Camera and Their Impact on Photography and Videography


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hul interview case study

ITC, HUL, and P&G Internship Hiring Process for IIT Summer Internships

Yash Gupta

Hello Friends!

I know you are way more anxious than ever while applying for your big opportunity working with FMCG Mammoths.

** This blog is what I know about these companies and what I have experienced so far.**

First, let’s understand what role these companies hire for and what you should expect.

What do all 3 have in common?

In your internship, you are given a solo project to steer through with a project guide and a buddy. The name might be different but the function is more or less similar for these seniors to guide and help you through the project. You go to factories and explore the world of manufacturing & supply chain and understand how these giants execute with perfection and brainstorm at a different level. Each company offers a 2-month internship.

All 3 hire interns and evaluate you as a candidate to join for Full Time roles under different verticals through their programs.

What are the Internship Programs?
  • ITC KITES — ITC hires interns from IITs & IIMs through KITES Technical & Management program. KITES is considered to be one of the leading programs to train Business leaders for the future. Indian E-Commerce genius Vidit Aatrey (Founder — Meesho) & Shark Tank Investor Vineeta Singh (Founder — Sugar Cosmetics) are some of the celebrated entrepreneurs that have worked with ITC. Many more successful leaders have worked with ITC under the program and continue to do so for the exposure & platform that the Proudly Indian company offers.
  • HUL ULIP — Unilever Leadership Internship Program, HUL’s trademark program to hire interns from IITs & IIMs. For IITs, they offer 2 roles — Supply Chain generally open for Mechanical & Chemical Engineering students, and Core Research open for Chemical Engineering students. If you are offered a Full-Time role / PPO you move forward to UFLP — Unilever Future Leaders Programme.
  • P&G — P&G also hires students from IITs & IIMs for different divisions under their summer internship program.
“The Hiring Process”

Again all 3 companies look for leaders and people passionate to work with them and generate value for the company and the country. Each company is highly specific in finding the right cultural fit for themselves.

  • ITC — ITC asks you to fill out a form with specific questions about your achievements, journey, interests, and passion. Then there is a Resume Shortlist Round, which is followed by a very interesting Case Group Discussion with hypothetical scenarios. The goal of this exercise is to gauge the candidate’s communication & convincing skills. Then there is resume shortlisting followed by 2 rounds of combined (Technical + HR) interviews.
  • HUL — HUL also asks you to fill out a form & does a shortlist based on the responses you fill out. The goal is to find the right cultural fit. Then there is a video interview round where you are given a business case on their platform and you have to think and answer 3 questions on that case for 2 minutes each. This is to check the level of understanding and communication skills. This is followed by 1 Final Interview.
  • P&G — P&G first shortlists candidates on a psychometric test. I still have no clue how it functions and in IITs it is considered as Random Shortlisting (The most accepted phrase to define the Summer Internship Process at IITs). Anyways the trick is to fill out the answers for the test on extremes and not middle pointers. This is followed by a gamified Mental Ability Test which is done in hostels with 4 friends working out together, each one assigned a task in the game. This is followed by a resume shortlist, and a 3-member GD & HR Round.
“Differences in the Hiring Process & What you should expect”

Most of you are here to find the answer to the question that whether these companies will ask you about subjects of your core branches.

That depends on the interviewer but I can give you my analysis.

ITC will be the most technical interview, both the interviews have a technical member present. You should expect core branch questions.

P&G can ask guesstimates and maybe comparative questions since they shortlist 1 or 2 candidates from the 3-member GD.

HUL’s interview is fairly similar, the video interview is a bit unique and hence not easy to prepare for.

**This was the Summer Internship hiring process at IIT BHU in 2022, as much as I can remember**

“Key things to care for while making RESUME!”

At some level, all companies have a resume shortlist. All the information that interviewers have is your resume and form responses. Your resume should reflect your passion and interest in management and your technical approach to problem-solving. Since this is what the job requires.

Internships, Projects, PORs & Achievements — You need to be clear about what you did, what you wish to convey, and what the resume actually translates to be. Multiple iterations over the resume are preferred.

“Resume should be considered as Real Estate! Each line, each word should clearly convey your message and there should be a story that defines it.” Your resume is your journey, each journey is a story and should reflect that way. Why you did go for something is as important as what you did.

Get your resume reviewed by your seniors and mentors. Approach people on Linked In and gather as much information as you can. Clarity of thought, in-depth understanding, good communication, intent & passion for FMCG Hiring is what DSA is to SDE hiring.

“Interview — What to prepare for & How to crack it?”

Interviewers will go into detail about your past internships and projects. You should be well versed with Anything and Everything you write on the resume. You should clearly convey the impact of your work and what did you learn from it. In the end, this is what matters to them.

Prepare an HR doc with answers to generic questions and how you wish to answer them. Unpopular opinion, but you should be in control of your interview. From the first question you need to lead the interviewers and show them the direction in which you wish to talk about. Questions like Why this company? , Why we should hire you? , Your weakness, Your strength & the most important one “Walk me through your resume”.

Answers to the HR doc should also be iterated again and again. You should be ready with answers to these questions when the hiring process starts so that you can fine-tune the answers for each company.

Your answer to Walk me through your resume defines the path of your interview. After a small introduction, you should directly jump to your best internship/project and convey everything about it in 40–60 seconds. Here you have set the tone for the interview and conveyed your clarity of thought and passion. Passion in an interview is restricted to good communication. Clearly understand what is asked and answer to the point.

You should go through Six Sigma frameworks, the DMAIC approach, Quality Management, Assurance, and Control. Try to answer through these frameworks but don't oversell it. Especially for HUL Video Interview round.

Before the hiring process you should be ready and equipped with :

  • Concepts clarity (DMAIC, Six Sigma, etc)
  • Understanding of internships and projects.
  • 40–60 second detail description of every internship and project.
  • GD & Guesstimate Practice.
“My Journey”

I sat for on-campus summer internships in 2022 at IIT BHU. As much as I respect people who code I didn't have any interest in coding. My on-campus resume had 1 internship — Analyst at Urban Company, 3 projects — Inter IIT Tech 10.0 Gold Winning Supply Chain project for Blue Yonder Sustainable Supply Chain Challenge, Supply Chain Optimization project with ELAI Agritech & Research project under NIT Bhopal, 1 Publication, 2 PORs, Honours & Achievements & Extra Curricular Achievements.

Since these 3 were my target companies, my goal was clear. I reached out to a lot of people from IIT BHU & different colleges. I didn't clear the P&G Psychometric test [Random Shortlisting :)], but did go for the final interview with HUL & ITC. My HUL interview was for around 45 mins and ITC rounds were around 30 mins each. Finally, with God’s grace and help and support from friends and family, I got the KITES Summer Internship offer from ITC.

You can reach out to me on

Linked In —

Twitter —

Instagram —

Gmail — [email protected]

Yash Gupta

Written by Yash Gupta

IIT BHU'24 | ITC KITES 2023 | Management | Product | Startups | Tech | Humour

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Hindustan Unilever Limited Harvard Case Solution & Analysis

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Hindustan Unilever Limited Case Help


Hindustan Unlived Limited is the Consumer Goods Company, the subsidiary company of a British company known as Unilever, which has strong roots market in various countries regarding consumer goods. The headquarters of Hindustan Unilever Limited is in Mumbai, India, while Sanjiv Mehta is the company’s CEO. The company has various versatile products, including beverages, cleaning agents, personal care products, beverages, and other fast-moving consumer goods. (Ramachandran, February 01, 2019)

The company was established in 1931 while Hindustan Unilever was initially known as Vanaspati Manufacturing Co, while in 2007, it was renamed Hindustan Unilever Limited. The three companies were merged into Hindustan Unilever Limited in November 1956. The company provides qualitative products to their customers, and it has a high market value across India. In 2019, the portfolio of HUL had around 44 product brands in 14 categories. (Tahilyani, August 02, 2019)

In 2018 the company had 18, 000 employees while having clock sales of around ₹34,619 crores. The company is a fast-growing company in India regarding customer goods. The company has a large marketplace across India because it provides its customers with the best quality of products. That is as it has the deeply rooted marketing strategies that create customer value and retain its customers. (Sinha, January 05, 2010)

Problem Statement

Hindustan Unilever Limited is the leading company in India because of the services provided to its customers. But specific problems cause a decline in the mark value of the company. The cutting price war in the FMCG industry is the company’s main problem through which the company has suffered for many years. Internal and external issues can influence the company, including management issues i-e different unions of the company due to mismanagement in the unions’ company would face managing issues. (Rajan, February 23, 2005)

While there are various other multinational brands and local brands entering the market that can create tough competition for the company? Most of the products that the company manufactures lack natural resources due to the market value, so it is a threat for the company to retain their market value. A company needs to use natural resources instead of raw materials that could harm the environment. The company should prefer natural resources.

Situational Analysis

HUL is a fast-moving consumer goods company that is the subsidiary of Unilever Company, which has strong local roots across the globe. The company’s strategic management is well managed while consistently growing its economic health.

SWOT Analysis

Hindustan Unilever Limited has strong marketing management and colossal market value. Through SWOT analysis, the external and internal factors will be discussed that affect the company’s brand. The internal factors comprise strengths and weaknesses, while the external factors include the company’s opportunities and threats. The SWOT analysis of the company’s brand helps the company strengthen the brand value and business compared to the other companies.

Strengths of HUL

Here are particular strengths that enable the company to become the leading company compared to the other companies. The strengths are as under

  • The company is the subsidiary of the British company known as Unilever group; hence it has substantial brand equity in the segment of FMCG.
  • The company has more than 6M outlets across the country, including direct reach to over 1.5 M retail outlets.
  • The company offers various products in more than 20 consumer’s category while having over 7 M of consumers across India using their products.
  • The brand representation of the company is robust, so that is why the consumers are loyal to the company.

Weakness of HUL

  • Due to the presence of solid FMCG, the company’s market share is limited.
  • HUL faced various controversies regarding its skincare products.
  • Most of the customers prefer natural products while the company lacks natural products due to which its market value can be upset.
  • The company have the management issues regarding the wages, attendance and advance services provided by HUL during the festivals

Opportunities for HUL

  • By using the legacy of its brand and through a healthy cash reserve position company can diversify its portfolio with various products.
  • The company can improve the penetration in urban areas while having the ability to tap the ruler market.
  • The brand power can be strengthened further by acquisitions and unions.
  • In urban and regular areas, the growth rate of the FMCG sector increased rapidly, and the company can use it in an organized way as it has a strong brand position and has a vast chain of distribution.

Threats for HUL

  • The competition in the market is very intense, due to which various multinational and FMCG companies are setting their feet in the market.
  • The company’s dependency is on the raw material while the inflation in the raw material can disrupt the company’s market value.
  • This can cause the inflation of the raw material and can cause shrink the margins as the company runs in the sector with low margins while having a high volume.
  • FDI in marketing, so it allowed the international brands or multinational companies....

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Unilever Foundation School 2024

Hindustan Unilever's Foundation School is a unique opportunity to immerse yourself into the world of business and brands before kickstarting your B-school journey. Not only will you build a strong foundation for your management studies, but also get a chance to secure an early offer for HUL's coveted summer internship program (ULIP'24) much ahead of placement season on campus.

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About Hindustan Unilever Foundation School

  • Ace your dream B-School interview by preparing with us
  • Early access to India's largest B-school case study competitions - Lessons in Marketing Excellence (LIME) and FinAce
  • Chance to secure a direct summer internship offer with Hindustan Unilever for ULIP'24
  • An exclusive window into India's largest FMCG company and a house of iconic brands
  • Be a part of Foundation School immersive sessions at the HUL head office to learn fundamentals of Sales & Marketing, Finance and Human Resources
  • Build a strong network with managers at HUL and fellow Unilever Foundation School


Get a chance to be a part of Unilever Leadership Internship Program'24


Customise your summer internship project as per your skillset and inclination to learn

Selection process for hindustan unilever foundation school 2024.

Fill An Application Form

You are required to fill out the Hindustan Unilever Foundation School 2024 Application Form

Shortlisted students prepare with HUL

Basis the application form, shortlisted students get an opportunity to prepare with HUL to ace their dream B-School admission process. The parameters for evaluation will be:

  • Academic performance (including CAT/XAT score)
  • Work experience or live projects undertaken
  • Certifications/specialisation in specific skill sets
  • Areas of passion substantiated with strong evidence
  • Any other diverse experiences unique to you

Unilever Foundation School

Unilever Foundation School is a 3-day immersive workshop, filled with sessions where you get coached, challenged and tested on your knowledge of key managerial domains like Marketing, Finance and HR. At the end of the workshop, participants would have developed a deep insight into HUL, the world of FMCG and its workings.

Personal Interviews with senior managers from HUL


Sukrithi sood.

My experience as HUL Foundation School was a truly enriching one. I still remember when I first came across the opportunity on InsideIIM and wanted to make it! The learning journey began from the selection process itself, with its unique and thought-provoking format.

Khushboo Rao

The entire process was smooth and flawless. I am a marketing enthusiast, and Foundation School allowed me to intern with my dream firm and made my life much easier in IIM A!

Kushagra Agarwal

If anyone wants an introduction to marketing before you enter B-school, HUL Foundation School is the best opportunity out there. I thoroughly enjoyed the 3-day program, made friends, worked all night on our project, understood the basics of marketing, and got much more clarity on my future goals before joining IIMA.

What a fantastic experience it was! Foundation School is an opportunity to witness branding, sales, marketing, finance, etc., from the same people who have landed into HUL after their MBA. The program’s rich exposure to learning and engaging with senior leaders is unparalleled and a definite plus point.

Unilever, being India's largest FMCG company, is a dream company for marketing enthusiasts like me. HUL Foundation School program provides a chance to receive PPI and summer internship at HUL. Along with this, it helps understand industry insights and career as a marketer, which benefits in b-school journey ahead.

Ayushi Rawat

The entire experience was ecstatic. The thrill of meeting people would be joining various b-schools, participating in stage 0 of LIME case study competition, and attending the informative and engaging sessions kept my stay at the HUL office engaged.

Early Careers @ HUL


An internship at Hindustan Unilever Limited under Unilever Leadership Internship Programme is an enriching and challenging experience. Interns get an opportunity to work on exciting live projects, with clear deliverables and identified targets. These projects are of critical importance to the specific business and interns will be expected to apply their technical knowledge to the tasks at hand. In the process, they shall develop a business perspective while getting a hands-on experience. During the internship, they will be assigned a tutor, buddy and mentor who will guide them throughout the stint and help in building a larger functional and business perspective.

Unilever Future Leaders Programme (UFLP) is HUL's flagship management training programme and is one of the most respected as well as recognized corporate learning programmes in the country. As part of the programme, UFLPs would traverse the length and breadth of the Unilever world and be posted to any one of the locations/ units during training and thereafter. The objective of the programme is to build a larger functional and business perspective while getting a hands-on experience.



L.I.M.E. (Lessons in Marketing Excellence) is the country's biggest and most keenly contested B-school challenge which is televised on CNBC-TV18 in association with HUL. Every year, top B-schools in India take part in a marketing case-study competition for management students. In a very short span of time, L.I.M.E has become one of the most sought after and keenly fought competitions L.I.M.E gives students the chance to grapple with real, live and compelling business challenges from a variety of sectors. Unilever Foundation school students get an early advantage to LIME Season 15!


FinAce is HUL's inter B-School finance and business challenge to give students an opportunity to stretch their imagination and write the future! The objective of FinAce is to provide a real-life perspective of how the Finance function operates in an FMCG major in terms of business partnering roles as well as the business strategy decisions made in the company. Unilever Foundation school students get an early advantage to FinAce Season 7!

To know more about Finace Season 6, please click here.

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What Kamala Harris’ 2020 Run Says About Her 2024 Prospects

Jonathan Cohn

Senior National Correspondent, HuffPost

hul interview case study

This article is part of HuffPost’s biweekly politics newsletter. Click here to subscribe .

Nearly one week after President Joe Biden’s disastrous debate performance — and amid a torrent of disappointing polls , embarrassing media reports and new doubts about his capacities — serious conversations about Biden’s future on the Democratic ticket are underway .

They are happening in Washington and Delaware and countless places across the country, and increasingly not just in private. A Tuesday MSNBC interview with former House Speaker Nancy Pelosi (D-Calif.), in which she said Biden needs to demonstrate whether the debate performance was indicative of a broader “condition,” felt like a turning point ― a signal, intentional or otherwise, that it’s OK for other Democrats to share publicly their anxieties about Biden’s ability to beat former President Donald Trump in November. (My HuffPost colleagues can bring you up to date on the Democratic panic here .)

Reports suggest Biden hopes to prove can still do the job, starting with a Friday sit-down interview on ABC News with George Stephanopoulos. Maybe he will succeed. Maybe he won’t. Either way, discussion about what happens if Biden steps aside has already started. And that has put the focus on Vice President Kamala Harris .

Harris is the most likely to take Biden’s place in almost any scenario, whether she receives some kind of formal endorsement from Biden and party leaders or simply has to prevail in an open contest for convention delegates. Among the plausible contenders, she has the most name recognition and stature. She, and only she, can say she’s been in the room and on the world stage with Biden, and performed under White House-level scrutiny.

She also has access to Biden-Harris campaign funds and infrastructure, which is a potentially big deal. Legally transferring either to another candidate would be difficult, as The American Prospect’s David Dayen and HuffPost’s Liz Skalka have explained.

The possibility of a Harris candidacy has actually been looming over Democratic Party politics for a while. Fear of it is one reason many Democrats were quick to shoot down the idea of Biden stepping aside earlier this year, when the main concerns were about his lagging poll numbers. The assumption has been that Harris would be a weaker alternative, as a candidate, a president, or both.

That assumption is rooted in beliefs that she’s an ineffective advocate and a poor manager of personnel, and that on a more fundamental level she lacks a clear sense of what she stands for or who she wants to be. The stories, quotes and observations from a pair of 2023 magazine profiles, one in The Atlantic and one in The New York Times Magazine , provided yet more grist for these worries.

But some of the perceptions of Harris date back to her failed 2020 Democratic primary campaign, and one moment in particular: her contribution to the debate over health care policy, which at the time was a major flash point. In that episode, you can see a politician with some of the very liabilities Harris’ critics perceive today. But you can also see one with strengths that many Democrats crave, especially in a president.

A Different Political Time

The debate actually took place in 2019, in the early, pre-primary part of the nomination battle ― and in a very different political environment .

It was nearly 10 years after enactment of the Affordable Care Act, aka Obamacare , and two years after Republicans had come within John McCain’s thumb of repealing it. The backlash to that effort, plus Democratic gains in the 2018 midterms , seemed to render the law politically safe. Within the party, debate circled back to where it had been in the 2016 primary fight between former Secretary of State Hillary Clinton and Sen. Bernie Sanders (I-Vt.) ― namely, whether to scrap existing health insurance arrangements in order to put everyone into a government-run “Medicare for All” system.

The idea itself dated back to the first serious efforts at universal health care, in the Roosevelt and Truman eras. During the Obama years, Democrats had settled on the public-private mishmash of the Affordable Care Act as a way to get past political obstacles that had stymied their efforts ever since. Because of the ACA’s complexities and gaps, millions of people still had no insurance, and millions more struggled with health care costs and insurance bureaucracies.

Medicare for All promised to address those problems, and found new political life in a party whose activists and intellectuals were already tilting in a more progressive direction. A big step forward came in 2017, when Sanders reintroduced his proposal and for the first time got significant backing from Democratic senators.

One of those senators, representing California, was Harris. When she kicked off her 2020 presidential bid, she signaled that she still supported the idea. But when it came time for her to roll out a detailed plan, it looked... different.

In a blog post and in material her campaign distributed to the media, she described it as “My Plan for Medicare for All.” But unlike the Sanders proposal, which he had turned into the cornerstone of his own 2020 bid, the Harris plan envisioned a lengthy, 10-year transition during which she’d subject the new, government-run insurance plan to “benchmarks” about access and affordability.

More importantly, her plan preserved a role for private insurers, which could continue to offer an alternative to public coverage in the same way they now offer a private alternative to Medicare.

Harris quickly drew fire from rivals on both sides . Officials from the Sanders campaign trashed the plan as “terrible policy” and “terrible politics.” Advisers to Biden, who had pointedly avoided endorsing Medicare for All in his own presidential campaign, warned that Harris’ approach would “unravel the hard-won Affordable Care Act that the Trump Administration is trying to undo.”

Harris made the situation worse in a CNN town hall , when she raised her hand to a question about which candidates wanted to abolish private insurance, something her proposal plainly did not do. She said afterward she thought the question was about her personal preference, not about which path forward on policy she favored. Whether or not this was true, it solidified impressions that she either didn’t know her own policy, wasn’t sure what she wanted, or both.

A Quest For A Middle Ground

Neither would be shocking, given Harris’ background as a prosecutor and attorney general who, as a fairly new senator in 2019, still had a lot to learn about domestic policy. The complexities of health care have tripped up even the wonkiest of politicians, including Sen. Elizabeth Warren (D-Mass.), who similarly stumbled and never recovered from her 2020 effort to put forward a variant of Medicare for All.

A common element in both Harris’ and Warren’s struggles was that the two senators, eager to differentiate themselves in a crowded field, were trying to find a middle ground somewhere between Sanders’ vision of wholesale transformation and Biden’s preference for more incremental change. That imperative led them to a political no-man’s-land, infuriating activists and partisans without inspiring supporters to push back.

But if Harris’ search for a compromise approach made for bad primary politics, it had a clear logic on the merits.

The kind of sweeping change Sanders envisions for health care would face enormous political challenges, not only because every industry group would fight it but because the majority of working-age Americans with employer-based coverage have been known to get nervous about proposals that jeopardize it.

And that’s to say nothing of the very real, very big mechanical challenges of trying to rewire one-sixth of the American economy. Among other things, the budget math of Medicare for All only works with significant regulation of doctor and hospital fees ― which, if imposed too hastily or crudely, could disrupt existing care arrangements.

Carrying such a proposal into the general election campaign would risk alienating swing voters; trying to get one through Congress would face low odds of success.

Among those who think the Harris proposal got a bad rap is Alex Lawson , the executive director of Social Security Works, who has a lengthy record of promoting Medicare for All proposals in public ― and of helping to craft proposals in private.

“It was good policy,” Lawson told HuffPost. “And regardless of how it played, or what lane she was in, you could see her motivations. She was actually working to fight for the American people, to lower costs, to take on corporate power in the health space especially. That’s real.”

Anthony Wright , incoming director of the national health care advocacy group FamiliesUSA , had a similar impression of the Harris plan. “I think it was an honest attempt to get to universality within the political and procedural constraints that exist,” he said.

Wright comes to FamiliesUSA from Health Access California ― where, as its longtime director, he had an up-close view of Harris even before she was a national figure. He told HuffPost that Harris used her time as California’s attorney general to make sure nonprofit hospital systems were living up to commitments for community service, and to launch the antitrust investigation of Sutter Health that led, eventually, to a $575 million settlement .

But mostly, the episode he remembered was right after Trump’s election, when Obamacare repeal suddenly seemed possible and Health Access organized one of the first ― quite possibly the first ― national rally to protect the law. Harris, then a senator-elect, was its first speaker.

“At the moment when we needed our elected leaders to be very loud and very clear about protecting the Affordable Care Act,” Wright said, “she was out there literally pre-day one.”

How much any of this matters, relative to other data points about Harris, is a separate and ultimately subjective question. But it’s worth remembering that a lot has changed in five years, and that includes Harris herself.

She’s famously fond of saying that “we have the ability to see what can be, unburdened by what has been.” Her 2020 foray on health policy is a reminder that sometimes even the recollections of “what has been” can be a little misleading.

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  22. Hindustan Unilever Foundation School 2024

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  23. Recommendations for Improving End-User Programming Education: A Case

    Programming is widespread in multiple domains and is being integrated into various discipline-specific university courses where, like students in a typical introductory computing course, students from other disciplines face challenges with learning to program. We offer a case study in which we study undergraduate students majoring in either chemistry or biochemistry as they learn programming ...

  24. Case Study: Hindustan Unilever Limited: by

    Case study.pptx - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Hindustan Unilever Limited (HUL) is an Indian consumer goods company that was formed through the merger of Unilever's Indian operations with those of Tata Oil Mills Company. [1] The case study traces HUL's history from its founding in the late 1880s ...

  25. What We Can Learn From Kamala Harris' 2020 Run

    They are happening in Washington and Delaware and countless places across the country, and increasingly not just in private. A Tuesday MSNBC interview with former House Speaker Nancy Pelosi (D-Calif.), in which she said Biden needs to demonstrate whether the debate performance was indicative of a broader "condition," felt like a turning point ― a signal, intentional or otherwise, that it ...