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Dairy Farm Business Plan

High demand, an extensive marketplace, and a recurring revenue model make starting a dairy farm business a lucrative and rewarding profession.

Anyone can start a dairy farm, but you will need a detailed business plan when it comes to growing your business and raising funds for it.

Need help writing a business plan for your dairy farm? You’re at the right place. Our dairy farm business plan template will help you get started.

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• Fill in the blanks – Outline
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How to Write A Dairy Farm Business Plan?

Writing a dairy farm business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

• This section may include the name of your dairy farm, its location, when it was founded, the type of dairy farm (E.g., conventional dairy farm, organic dairy farm, farmstead dairy farm), etc.

Market Opportunity:

Dairy farm products:.

• For instance, you may include milk and milk products as dairy farm products, and organic and grass-fed and pasture-raised cattle as some of your USPs.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

• Conventional dairy farm
• Organic dairy farm
• Farmstead dairy farm
• Pasture-based dairy farm
• Describe the legal structure of your dairy farm, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, health-conscious individuals, specialty diet consumers, and organic shoppers would be an ideal target audience for a pasture-based dairy farm.

Market size and growth potential:

• For instance, the dairy farm industry was 59.3 billion dollars in 2022. It is extremely crucial to define the segment of your target market and its growth potential.

Competitive Analysis:

Market trends:.

• For instance, plant-fed dairy farming has a booming market; explain how you plan on dealing with this potential growth opportunity.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your dairy farming business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Milk Varieties:

Mention different varieties of milk you will offer at your dairy farm. This will include full-fat milk, low-fat milk, grass-fed derived milk, skimmed milk, etc.

Dairy products:

Mention the dairy farm products you will offer. This list may include dairy products like cheese, butter, yogurt, cream, ice cream, and much more. Also, mention the different varieties of these products you will offer.

Parts and Accessories:

Quality measures:.

• This may include ensuring animal health and welfare, milk testing and quality control, sanitation and hygiene practices, etc.

Additional Services

In short, this section of your dairy farm plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

• For example, grass-fed milk produce, organic and sustainable practices, and farm-to-table sales could be some of the great USPs for a local pasture-raised dairy farm.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your dairy farm business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your dairy farm, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your dairy farm management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

• It should include, key executives(e.g. CEO.), senior management, and other department managers (e.g. farm manager, herd manager.) involved in the dairy farm operations, including their education, professional background, and any relevant experience in the dairy farm industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your dairy farm services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the dairy farm industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your dairy farm business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample dairy farm business plan will provide an idea for writing a successful dairy farm plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our dairy farm business plan pdf .

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Frequently asked questions, why do you need a dairy farm business plan.

A business plan is an essential tool for anyone looking to start or run a successful dairy farm. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your dairy farm.

How to get funding for your dairy farm business?

There are several ways to get funding for your dairy farm, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

What is the easiest way to write your dairy farm business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any dairy farm business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How detailed should the financial projections be in my dairy farm business plan?

The level of detail of the financial projections of your dairy farm may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a dairy farm business plan include?

The following are the key components your dairy farm business plan must include:

• Executive summary
• Business Overview
• Market Analysis
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Can a good dairy farm business plan help me secure funding?

Indeed. A well-crafted dairy farm business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Dairy Farm Business Plan Template

Written by Dave Lavinsky

Dairy Farming Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their dairy farming businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a dairy farming business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Dairy Farm Business Plan?

A business plan provides a snapshot of your dairy farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Dairy Farm

If you’re looking to start a dairy farm, or grow your existing dairy farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your dairy farm in order to improve your chances of success. Your dairy farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Dairy Farming Businesses

With regards to funding, the main sources of funding for a dairy business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for dairy farming businesses.

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How to write a business plan for a dairy farming business.

If you want to start a dairy business or expand your current one, you need a business plan. Below we detail what should be included in each section of your dairy farming business plan:  

Executive Summary

Your executive summary provides an introduction to your dairy farming business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of dairy farm you are operating and the status. For example, are you a startup, do you have a dairy farm that you would like to grow, or are you operating dairy farming businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the dairy farm industry. Discuss the type of dairy farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of dairy farm you are operating.

For example, you might operate one of the following types of dairy farming businesses:

• Freestall dairy farm : this type of dairy farm provides plenty of ventilation for ultimate comfort for the cow as well as freestall barns which allow the cows more freedom to eat, drink, and rest wherever they like.
• Drylot dairy farm: this type of dairy farm is suitable for drier climates and cows are given access to shade and shelter on a large dry-dirt ot for relaxation. The cows have plenty of room for feed and water and free reign to eat and drink as they please.
• Pasture-based dairy farm: this type of dairy farm is a more traditional setup where cows receive an “all access pass” to green pastures to graze and rest when they are not being milked in the milking parlor. This type of dairy farm also provides cows feed and water in the barns and provide enough cover for inclement weather when needed.

In addition to explaining the type of dairy farm you will operate, the Company Analysis section of your dairy farming business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, reaching X amount of customers served, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the dairy farm industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the dairy farm industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your dairy farming business plan:

• How big is the dairy farm industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your dairy farm? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your dairy farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: grocery retailers, families, and individual buyers. 

As you can imagine, the customer segment(s) you choose will have a great impact on the type of dairy farm you operate. Clearly, families would respond to different marketing promotions than grocery retailers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other local dairy farms. 

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes grocery stores, farmers markets, milk alternatives (vegan), etc.

With regards to direct competition, you want to describe the other dairy farming businesses with which you compete. Most likely, your direct competitors will be dairy farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What type of dairy farm are they?
• What areas do they serve?
• What types of customers do they serve?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide dairy farm products that your competitors don’t offer?
• Will your cows be raised in a better facility?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a dairy farming business, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of dairy farm that you documented in your Company Analysis. Then, detail the specific services you will be offering. For example, in addition to dairy farm products, will you provide a petting zoo, cheese making training, and any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your dairy farm. Document your location and mention how the location will impact your success. For example, is your dairy farm located in a rural setting, on the outskirts of a metropolitan area, the countryside, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your dairy farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Commercials
• Social media marketing
• Local radio advertising
• Word-of-mouth

Operations Plan

While the earlier sections of your dairy farming business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your dairy farm, including cleaning and maintaining the dairy farm and cows, milking the cows, bottling of milk, cheese production, marketing, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to obtain your XXth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your dairy farm to a new location.  

Management Team

To demonstrate your dairy farm’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in managing dairy farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a dairy farm or a large profitable farm.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you start with X number of cows or will you expand your cow inventory slowly ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your dairy farm, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a dairy farm:

• Cost of dairy farm construction and barn build-out
• Cost of dairy farm supplies, cows, and equipment
• Cost of marketing the dairy farm
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your list of products your dairy farm will offer, types of customers you will be targeting, and the areas your dairy farm will serve.  

Putting together a business plan for your dairy farming business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the dairy farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful dairy farm.  

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Since 1999, Growthink has developed business plans for thousands of companies that have gone on to achieve tremendous success.

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Dairy Farming Business Plan FAQs

What is the easiest way to complete my dairy farming business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your dairy farming business plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of dairy farming business you are operating and the status; for example, are you a startup, do you have a dairy farming business that you would like to grow, or are you operating a chain of dairy farming businesses?

Other Helpful Business Plan Articles & Templates

Dairy Farm Business Plan Template

Written by Dave Lavinsky

Dairy Farm Business Plan

You’ve come to the right place to create your Dairy Farm business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Dairy Farms.

Below is a template to help you create each section of your Dairy Farm business plan.

Executive Summary

Business overview.

Pleasant Hill Dairy Farm is a startup dairy farm located in Cashton, Wisconsin. The company is founded by Jon and Susan Hartford, former managers of a corporate dairy farm business. Jon and Susan managed the production of milk, cheese and yogurt on ten farms within their former business and successfully grew the business in eight years from 1M to 4M in yearly revenue. They are known for their respectful, flexible and visionary management style.

Pleasant Hill Dairy Farm will provide a fresh alternative to corporate dairy farming. Pleasant Hill Dairy Farm will provide a one-stop shop for artisan cheeses, goat and cow milk, goat, sheep and cow cheeses, and a variety of garden fresh produce. All are organically processed and prepared for individual customers who are seeking the purity of organic, wholesome milk, cheese and produce.

Product Offering

The following are the products and services that Pleasant Hill Dairy Farm will provide:

• Organic cow and goat milk
• Organic cream and half-and-half
• Organic artisan cow, sheep and goat cheeses
• Organic fresh daily produce from the Pleasant Hill garden
• Garden and farm tours for guests
• Event venue: garden and farm locations
• Volunteer “Farmer for a Day” Program

Customer Focus

Pleasant Hill Dairy Farm will target all residents and visitors within the region. They will target consumers seeking artisan cheeses and vendors who sell the cheeses. They will target wedding planners and other party organizers. They will target volunteers for special programs that highlight the community importance of privately-owned farms.

Management Team

Pleasant Hill Dairy Farm will be owned and operated by Jon and Susan Hartford. They’ve recruited their former associate, Tom Watkins, to be their new Field Manager. In addition, they’ve recruited Sheila Watkins to be the Office Manager and caretaker of forms, filing and administrative tasks.

Success Factors

Pleasant Hill Dairy Farm will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Pleasant Hill Dairy Farm
• Unique artisan cheeses, organic milks, fresh produce and other farm-fresh items.
• Event venues for small or large parties and weddings, each with sunset views, garden patios and comfortable seating for guests.
• Opportunities for consumers to experience small farming via “Farmer for a Day” and other introductory experiences.
• Pleasant Hill Dairy Farm offers the best pricing in town. Their pricing structure is the most cost-effective compared to the competition.

Financial Highlights

Pleasant Hill Dairy Farm is seeking $200,000 in debt financing to launch its Pleasant Hill Dairy Farm. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Pleasant Hill Dairy Farm.

Company Overview

Who is pleasant hill dairy farm.

Pleasant Hill Dairy Farm is a newly established, owner-operated dairy farm in Cashton, Wisconsin. Pleasant Hill Dairy Farm will be the unique, cost-effective, and engaging authentic dairy farm for visitors from the city and the surrounding communities. Pleasant Hill Dairy Farm will provide a comprehensive menu of artisan cheeses, milks and product for all customers to purchase. Their unique approach includes an offer for visitors to become a “Farmer for a Day” to better understand the importance of private farming by families rather than large conglomerates.

  Pleasant Hill Dairy Farm will be able to produce a variety of flavorful organic cheeses, organic milk from cows and goats, and a dairy selection of fresh produce from the farm. In addition, visitors can experience the joys of farming and get a “hands on” feeling for the occupation by becoming farmers for one day. The addition of offering event venues captures the beauty of the farm and will add to the revenue of the farm by maximizing the use of the land and natural beauty of the area. The team of professionals are highly qualified and experienced in dairy farming and the hospitality industry.

Pleasant Hill Dairy Farm provides exceptional artisan cheeses not to be found elsewhere and organic milks that consumers are searching for. The staff prides itself on delivering the best customer service as they engage with enthusiasm on behalf of their private farm-based business.

Pleasant Hill Dairy Farm History

Pleasant Hill Dairy Farm was purchased in 2018 by Jon and Susan Harfford. They have grown the 20 acre farm and animal population to include 5 acres of farm produce available year round and livestock including 45 sheep, 22 goats and 35 dairy cows. The Hartfords built barns, tack rooms, offices and a small store to accommodate all that is necessary to provide and sell products to the general public. They also constructed event venue areas for special occasions to add to the revenue stream for their business. Their approach is that consumers will love the artisan flavors of organic cheeses and appreciate their organic milks. The produce sold will be fresh from their gardens every day, which is appealing to consumers.

Since incorporation, Pleasant Hill Dairy Farm has achieved the following milestones:

• Registered Pleasant Hill Dairy Farm, LLC to transact business in the state of Wisconsin.
• Has a contract in place for a 10,000 square foot office near the entrance of their farm Reached out to numerous contacts to include Pleasant Hill Dairy Farm as an event venue.
• Contacted wholesalers with invitations to sell Pleasant Hill cheeses and milks.
• Began recruiting a staff of six and office personnel to work at Pleasant Hill Dairy Farm.

Pleasant Hill Dairy Farm Products and Services

The following will be the products and services Pleasant Hill Dairy Farm will provide:

• Uncured fresh artisan cheeses
• Cured and aged artisan cheeses
• Goat, sheep and cow yogurt
• Fresh farm produce harvested daily
• Farm tours for visitors
• “Farmer for a Day” guest program
• Event venues for weddings and parties

Industry Analysis

The dairy farm industry is expected to grow over the next five years to over $66 billion. The growth will be driven by consumers’ interest and consumption of organic dairy products and produce. In addition, the growth will also be driven by the consumers’ interest in sustainable farming methods. Many, if not most, consumers also look toward future farming practices that embrace advanced agricultural practices and technology, while at the same time minimizing the ecological footprint.

While some of the costs will increase due to the expense of livestock welfare requirements and farming supplies, including feed, the costs will decrease as artisan cheeses are introduced and consumers become familiar with the specialized, rich flavors of organic cheese, milk and yogurt products. Farms will become more valuable as land ownership shifts, however the farms that include a variety of uses for their farms, such as event venues, community outreach programs and other offers, will see appreciation for farms by consumers also grow.

Customer Analysis

Demographic profile of target market, customer segmentation.

Pleasant Hill Dairy Farm will primarily target the following customer profiles:

• All residents and visitors in the region of Cashton
• Consumers shopping for organic produce and dairy products
• Consumers shopping for artisan cheeses
• Event organizers and wedding planners
• Consumers seeking a farming experience or expanded knowledge of the land

Competitive Analysis

Direct and indirect competitors.

Pleasant Hill Dairy Farm will face competition from other companies with similar business profiles. A description of each competitor company is below.

PureBloom Dairy Ranch

PureBloom Dairy Ranch is owned and operated by the Granger Corporation, a C-corporation based in Milwaukee, Wisconsin. The company includes over 100 employees, along with multiple ranch managers and field staff. PureBloom Dairy Ranch is owned in conjunction with 56 ranches within the corporation, where milk and milk products are derived from large herds of Holstein cows. The corporation sells the milk and milk products primarily to chain retail grocery stores within Wisconsin and several neighboring states.

PureBloom Dairy Ranch provides milk and milk products to grocery stores within the Cashton region and also provides milk to the school district and state government eateries under yearly contracts. The milk and milk products are the products of cows that have ingested antibiotics; the milk and milk products are not organic.

Evergreen Dairy Farm

Evergreen Dairy Farm is owned and operated by Tracy Hanson, who specializes in providing cheeses for aficionados around the nation. The cheese is made from the milk of goats and sheep and is often cured for over one year while ripening. Flavors of the Evergreen Farm cheeses include Blue River cheese, French Pastry Cream Cheese, and other select artisan cheeses. The cheeses sold by Evergreen Dairy Farm are offered at twice the price of Pleasant Hill Dairy Farm cheeses, due to long ripening times and the costs associated with creating small batch cheeses for ecommerce returns. The company was founded in 2018 and has a small, faithful following of cheese lovers from around the nation.

Townsend & Hatch Farms

Larry Townsend and Gerry Hatch formed the Townsend & Hatch Farms in 2015 to carry on their family tradition of dairy farming. The 126-acre farm holds sheep, cows, goats and llamas, all prized for their rich, creamy milk products. Townsend & Hatch Farms has a primary focus of providing high-end consumer goods to specialty providers within the US dairy industry. As such, they do not offer sales within the local area, but provide bulk orders of milk products to select customers in restaurants, upscale spas and resorts. Their pricing of products is generally 150% higher than that of other organic milk farmers. The reputation of Townsend & Hatch Farms has grown exponentially over the past eight years and the company has grown to a 3M enterprise with several ranch and field managers and office staff.

Competitive Advantage

Pleasant Hill Dairy Farm will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Pleasant Hill Dairy Farm will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide pure, organic milks and milk products at reasonable prices.
• Unique artisan cheeses available only at Pleasant Hill Dairy Farm
• Opportunities for community learning and engagement via “Farmer for a Day” programs and guest tours of the farm
• Farm fresh, organic produce offered daily
• Event venues of weddings and other occasions located in serene, beautiful surroundings
• Unbeatable pricing for their customers; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategies for Pleasant Hill Dairy Farm are as follows:

Word of Mouth/Referrals

Pleasant Hill Dairy Farm has built up an extensive list of contacts over the years by providing exceptional service and expertise in their former managerial roles. The contacts will follow Jon and Susan Hartford to their new company and help spread the word of Pleasant Hill Dairy Farm.

Professional Associations and Networking

Jon and Susan Hartford will join various community and trade associations. This will increase their visibility within the artisan and organic milk products market.

Print Advertising

Two weeks prior to launch, a direct-mail piece will be sent to all Cashton city and regional residents, inviting them to visit Pleasant Hill Dairy Farm to tour the farm. They will also be offered discounted pricing for milk, yogurt and artisan cheeses. During the launch, visitors will be offered taste-testings of cheeses to encourage purchases.

Website/SEO Marketing

Pleasant Hill Dairy Farm will fully utilize their website. The website will be well organized, informative, and list all the services that Pleasant Hill Dairy Farm provides. The website will also list their contact information and list their available products for sale. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “organic milk” or “Dairy farm near me,” Pleasant Hill Dairy Farm will be listed at the top of the search results.

The pricing of Pleasant Hill Dairy Farm will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Pleasant Hill Dairy Farm. Operation Functions:

• Jon Hartford will be the owner and President of the company. He will oversee all staff and manage client relations.
• Susan Hartford will be the Vice President of the company. She will oversee the growth of the business in property development and herd growth. Jon and Susan have spent the past year recruiting the following staff:
• Tom Watkins, their former Ranch Manager, will become their new Field Manager.
• Sheila Watkins, a former associate, will become the Office Manager and caretaker of forms, filing and administrative tasks.

Milestones:

Pleasant Hill Dairy Farm will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to build office space
• 5/15/202X – Finalize personnel and staff employment contracts for the Pleasant Hill Dairy Farm
• 6/1/202X – Finalize contracts for Pleasant Hill Dairy Farm wholesale clients
• 6/15/202X – Begin networking at association and trade events
• 6/22/202X – Begin moving into Pleasant Hill Dairy Farm office
• 7/1/202X – Pleasant Hill Dairy Farm opens its doors for business

Pleasant Hill Dairy Farm will be owned and operated by Jon and Susan Hartford. They recruited Tom Watkins to be their new Field Manager. In addition, they’ve recruited Sheila Watkins to be the Office Manager and caretaker of forms, filing and administrative tasks.

Jon Hartford and Susan Hartford were formerly employees of a large conglomerate dairy ranch company. Together, they managed fields and operations for eight years. During that time, they became convinced that dairy farms could operate more efficiently and produce better quality milk and milk products by becoming smaller and privatized, while concnetrating on organic farming methods. Together, they took certification courses at the University of Wisconsin in Organic Farming Practices and both won their certifications.

Jon and Susan Hartford recruited Tom Watkins, a former associate Field Manager, to become the Field Manager for their new business. Tom is known as an exemplary field manager, highly-knowledgeable about the livestock in the fields, and responsive to all requests and needs within his position.

Sheila Watkins was also recruited to become the Office Manager. She worked with Jon and Susan for eight years and is known for her honesty and highly-organized administrative skills.

Financial Plan

Key revenue & costs.

The revenue drivers for Pleasant Hill Dairy Farm are the fees they will charge to consumers for their products and services.

The cost drivers will be the overhead costs required in order to staff Pleasant Hill Dairy Farm. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Pleasant Hill Dairy Farm is seeking $200,000 in debt financing to launch its dairy farm. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 205
• Average Revenue per Month: $30,250
• Office Build Out Costs: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, dairy farm business plan faqs, what is a dairy farm business plan.

A dairy farm business plan is a plan to start and/or grow your dairy farm business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Dairy Farm business plan using our Dairy Farm Business Plan Template here .

What are the Main Types of Dairy Farm Businesses? 

There are a number of different kinds of dairy farm businesses , some examples include: Freestall dairy farm, Drylot dairy farm, and Pasture-based dairy farm.

How Do You Get Funding for Your Dairy Farm Business Plan?

Dairy Farm businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Dairy Farm Business?

Starting a dairy farm business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Dairy Farm Business Plan - The first step in starting a business is to create a detailed dairy farm business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your dairy farm business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your dairy farm business is in compliance with local laws.

3. Register Your Dairy Farm Business - Once you have chosen a legal structure, the next step is to register your dairy farm business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your dairy farm business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Dairy Farm Equipment & Supplies - In order to start your dairy farm business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your dairy farm business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Dairy Farming Business Plan Guide

Table of contents, for frequently asked dairy farm questions: read here., for green fodder production: read here., for silage making process: read here., dairy farming business plan guide:.

Dairy Farming Business Plan – Introduction to Dairy Farming:- No matter what the season is and no matter what the place is “There is always a great demand for milk” in India. Due to the population increase and consumption of milk tremendously increasing day by day. The rising unemployment and people who are looking for starting a dairy farm in recent years are almost doubled. Milk production in India is expected to grow at about 3 to 4% every year. There are many people who want to get into the small-scale or large-scale dairy farming business. However, due to lack of knowledge and initial investment involved they are unable to set up a dairy unit. We advise you not to get into this dairy business unless you dedicate your effort and time on your farm round the clock. You are not necessarily starting a dairy farm on a commercial scale; you can start on a small-scale business and expand it to a large scale once you are aware of ins and outs of dairy farming.

Before starting a dairy farm, makes sure to follow these:

• Dairy Farming Business Plan #1- However as a beginner, you should definitely get some professional training from Agriculture Universities or Training centers of the Animal Husbandry Department or Krishi Vigyan Kendras or any private training dairy consultancies.
• Dairy Farming Business Plan #2 – Visit local dairy farms and talk to the management so you can get an idea of managing the farm. Always question them about “problems” and ask how they are overcoming them.
• Dairy Farming Business Plan #3 – Read any dairy magazines, online dairy blogs, and YouTube videos to get an overall idea of farming.
• Dairy Farming Business Plan #4 – If you don’t have capital investment and want to get a subsidy and loan the dairy farm, visit your local agriculture/co-operative banks for more information.
• Dairy Farming Business Plan #5 – As feed or fodder is the main component of dairy farming that directly impacts the profits; you must have good knowledge of green fodder cultivation practices and silage-making procedures. You can study the feed and fodder market in your region to find out the feasible and economical fodder solution.
• Dairy Farming Business Plan #6 – Initially, you must visit some cattle markets to observe animals on sale and talk with persons engaged with purchasing animals to get an idea of the best breed, animal prices, and milk yield of animals. You can also learn some negotiation skills.
• Dairy Farming Business Plan #7 – You should learn good labour management skills.

To encourage the rural agriculture sector and increase the milk production as per demand, NABARD (National Bank For Agriculture & Rural Development) helping farmers by providing subsidies on dairy farms and dairy farming loans through approved banks. One can avail of this by visiting your nearest commercial or co-operative or rural agriculture banks. One can get decent profits in dairy farming under good dairy management practices. In the following write-up, let us talk about the “Dairy Farming Business Plan” in detail. Let us take an example of 15 dairy cow farming.

Dairy Farming Business Plan – Requirements of Dairy Farming in India:- There are some components of dairy farming you should be aware of before setting up a dairy farm.

• Land – You must have some cultivated land for growing green fodder crops for your cattle on the farm. The land area depends on the number of animals (cows or buffalo’s). Usually, 2 acres of land is sufficient to feed about 15 cows.
• Shed – There must be a proper and covered secured shed in place before getting cows into your farm.
• Water – Clean and abundant water facility is required for both cattle and to grow the green fodder.
• Fodder – As cows need three types of fodder for best milk yield and high-fat content, you must have good fodder management from growing fodder to feeding fodder on daily basis. Dry fodder, green fodder, and feed concentrate (for extra nutrition) are required to feed the cows in your dairy.
• Breed Selection – Selection of a good breed of cows that yield more milk is essential in dairy farming. Good milk yielding cows such as “Jersy”, “Red Sindhi” “Holstein Friesian (HF cows)”, “Sahiwal”, “Gir”, “Deoni” and “Ongole” etc.
• Labour – Labour is a major task in dairy farming, the selected labour should be very good at handling the farm activities including growing green fodder. It is better to give one or two days of training so that they can understand the routine activities of dairy.
• Vaccinations – To control diseases and protect cow health, you must have a proper vaccination schedule. For this purpose, you can hire a veterinary doctor for routine checkups and medication of cows. For the vaccination schedule, see the vaccination schedule table at the bottom of this article.

Dairy Farming Business Plan – Shed Construction:- Well ventilated and the spacious shed is required for dairy farming. Hygienic conditions are very important in the shed for cattle health. When it comes to space, it is recommended to have 8 feet x 12 feet area for 1 cow. So total space required for 15 cows is about 120 feet x 12 feet. However, this area is not fixed and depends on cow size. Cow feeders should be constructed in between with a separation wall so that the cows can be fed from both sides facing head to head each other; this is what is called a “Head to Head arrangement”.

Care should be taken while constructing the dairy shed. The selected location should be elevated to prevent any water stagnation around the shed and it also provides well ventilation (sunlight and air). The dairy shed roof should be made with asbestos sheets and the floor should be made of either bricks or cement with enough inclination. This can provide good drainage for cattle urine and excrete. The shed should be cleaned daily to maintain hygienic conditions. Collect the manure on daily basis and store it somewhere outside of the shed. You can also make an outlet to the shed so that whenever the shed is cleaned the cow urine any leftover manure can flow into the field. All electrical fittings and water supply requirements should be fully filled as per need in hot areas, it may need to have fans and coolers for cows, especially in summer.

Dairy Farming Business Plan – Fodder Management:- Fodder management is very important in dairy farming. The daily milk yield of a cow depends on the type of fodder and the nutritional facts of the given fodder. High-yielding cows should be given 1 kg of concentrate along with mineral mixture to get 2.5 liters of milk yield. For example, if a cow yields 15 liters of milk daily then these cows should be given 6 kg of concentrate with a mineral mixture.

There are three types of fodder that can be provided under dairy fodder management practices.

• Dry fodder: wheat hay, kutti (rice / pady straw), chokar (wheat bran),
• Green fodder: Any leguminous crops which are good in protein supplements. For example Any gram crop, barseem, maize/corn, masoor, and hybrid grass-like CO-3 and CO-4, niper grass etc.. These green fodder crops can be utilized to make silage. This silage is very nutritious and milk yield will be increased. Silage making is very important and especially it is needed in dry periods. The link will be given at the bottom of the article about “steps in involved in silage making or how to make silage for cattle”. Generally, 2 to 3 acres of fertile land enough to grow green fodders for 15 cows. However, the yield of green fodder depends on many factors.
• Concentrate and Mineral Mixture: Mineral mixture:- It is necessary to provide concentrate feed along with a mineral mixer on regular basis to prevent cows from mineral deficiency. All three types such as dry green and mineral mixture should be accurate proportions for best milk yield.

Note: The cost of feed may depend on the animal milk capacity. On average, the feed may cost about 200 to 250 rupees/day/cow.

Dairy Farming Business Plan – Water Supply:- Clean water supply is required for drinking and cleaning purposes of the shed. Arrangements can be done by providing overhead tanks on the shed.

Dairy Farming Business Plan – Selection of Dairy Breeds:- Successful dairy farming requires a good breed selection of cows. Select the dairy cow/cattle breed that is suitable for your climatic conditions and high milking capacity. You can visit your local farms and can observe the different breed types that are suitable. A crossbreed of HF cows (Holstein Frisian) with Indian Sahiwal. Or Jersey with Sahiwal or Jersey with Red Sindhi is preferable for the good milk yield. It is preferred to select the breed which produces milk of 20 to 25 liters/day. Artificial insemination plays a major role to cross with high-yielding breeds.

Dairy Farming Business Plan – Cow and Calves Management and Care:- Artificial insemination or mating of cows should be carried out after every 3 months (90 days) of calving. Indian cattle breeds take 3 years in reaching the maturity phase whereas high yield  Jersey crossbreed or HF cows reach maturity at 16 to 18 months and they will be ready for mating. In general, for every 13 months, cows should be calving. The lactation period of cows should be 300 days and the service period should be 90-120 days. The gestation period of cows is going to be 266 days. More attention and care are needed in the case of pregnant cows as they need more nutrition during this stage. Concentrate & mineral mixture should be given during the gestation period of cows and this feed intake should be increased as time passes to ensure proper growth of calves and their udder.

Dairy Farming Business Plan – Vaccination Program in Dairy Cow Farming:- Before giving any vaccination in dairy, deworming should be done to get better results. However, deworming should be carried out frequently and the veterinary doctor is your point of contact for this. The following table is the typical vaccination schedule in dairy farming.

Dairy Farming Business Plan – Vaccination Schedule in Dairy Farming:

Dairy Farming Business Plan – Bottom Line:- The above write-up can be assumed for Dairy Farming Business Plan in Tamil Nadu, Karnataka, Kerala, Telangana, Andhra Pradesh, Gujarat, Rajasthan, Punjab, Haryana, West Bengal, Madhya Pradesh, Uttar Pradesh, Bihar, Maharashtra, and other states of India. However, the labour cost, Cow breeds, feed cost, or green fodder production cost and inputs may slightly vary from region to region. You can expect excellent profits with proper dairy management practices, perfect planning, and dedication completely to the farm 24/7.

In case if you are interested in this: Quail Farming Business Plan .

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54 COMMENTS

Hello, my name is Anuj purwar, I am a student. And want to start organic farming with two members team MAYANK SHINHA and rishab pandey. We planned for a loan by the bank and use hydraulic solar panels energy for electricity which help us in earning money because of this electricity were given to our nearly farmers who use petrol, diesel water pump by which we decrease less use of pratrol. We are 17-19 year old and planed for this. We need your support to prove ourselves and promote the organic forming and start online sale of our crops from us to customers directly.

I am not sure about your question. You say solar and talk about Organic.

Read here about : Organic Farming .

Selling electricity to anyone except the government is prohibited in india. Please make sure you are not breaking any law.

GUPTA DAIRY FARM KARNAL Supplying Pure Breed and vaccinated Murrah Buffalo, Sahiwal Breed Cattle, Jersey Cow, Dairy Cow, Cow Heifer, Buffalo Heifer, Australian Cow, American Cow, and other types of Cows and Buffaloes…

We don’t sell any livestock or agriculture produce.

we don’t call or have personal support. You can post comments and get reply.

Respected Concerned person/ / Can you deliver the cows and buffalos throughout india?

Dear sir, I want to open new dairy farm in Jhabua (MadhyaPradesh). I have required 10 Buffalo with good quality and can give 10-15 litre milk per day. please send me the details about buffalo , price, purchasing locations , transportation etc.

regards dinesh bhayal

We don’t sell any cattle/buffaloes.

You must be an adult for eligibility of the loan for dairy farming.

hi i want to set up dairy farm, kindly suggest me the details in pdf, want to do at odisha. if u have, [email protected]

Soon we will introduce farming or agriculture pdf’s to download.

Hello, Can any one suggest the process of dairy loan. I will start dairy farming immediately.

For Dairy farming subsidy and loan, read this: Dairy Farming Subsidy .

You mean for dairy shed construction and design?

Above article is really helping. I have around 7 Bigha land in Kotdwar-Uttarakhand and looking to get in to dairy farm business, Can I expect a professional help from you ? like in Planning the dairy farm, loans and subsidy, good milk yielding cows and buffalo.

Glad the information is helping at least some people. We don’t have personal consulting support at this point in time. However, you talk to NABARD branch in your city for qualified agriculture/farming loans.

Hai, my name is Mohith and I from Telagana state, I want to start Cow farm. Please guide me.

Well, Mohith Dairy farming needs investment, patience and hard work along with dedication. You can not trust the third person in this business as feed management and care is utmost priorities of dairy cow farming. From, NABARD you can get a subsidy and loan for setting up a dairy cow farm. Here is some information which may be helpful: Dairy Farming Subsidy .

Dairy Cow Farming Project Report t .

Sir, I am from Odisha. I am interested to start a Dairy Farming In Odisha where can I get assistance? and necessary help. Please advise.

NABARD is your point of contact for any livestock subsidy. You can read >DAIRY FARMING SUBSIDY .

Hi, I am Prashant Deshmukh. I really interested to start a new Dairy farm business in Maharashtra. How to start, please guide me.

Well, to start a dairy farm, you must have proper planning, dedication. It requires your hard work. First, decide which dairy breed, you would like to go for. Feed management is very important in dairy farming. Make sure you have enough laborers to handle the farm. Our advice is to start with less number of cows and start increasing as you get more experience. Apart from this marketing is another factor for your dairy products. Here is some information which may help you. Read: DAIRY COW FARMING PROJECT REPORT .

Hello Sir, I am Rohidas Sapke and looking to start my own dairy farm business. Can you advise me is there any private institute who gives training on How to handle dairy farms/animal care/business related things and all?

Very soon, we will update training and consulting services addresses.

I am exploring possibility of dairy farming near Raipur in Uttarakhand.The subject is new to me as I am not a professional from this field.I would like to see a viable business plan,if you have one,for a midsized investment. Regards

It is really a resourceful information on every aspect. Thank you Can you please write on financial breakups, for shed, cows , fodder cost etc all occurring expenses. just as a template it will give an idea for us on financial planning.

Check these:

Dairy Farming FAQ .

How To Get NABARD Subsidy and Loan .

Dairy Shed Design and Construction .

Dairy Cow Farming Project Report .

Sir, I am 37 yrs old from Barshi, in Solapur district. We have some farm land and wish to start a dairy business from scratch. How can I start?

Read this: Dairy Farming FAQ .

Dear Sir, I really appreciate the guideline for my knowledge I am an MBA qualified. I hate jobs, I love business have a full plan to start a dairy farm business I have 5 acre land in one place 4 acre land in other areas which are in a part. Anyhow, I made a contact in our area and there is no a single dairy farm. This would be a great opportunity for me. But need knowledge of this business.

Umar Saood from pakistan currently working in UAE

Dairy farming is not simple as you think. However, with proper planning, dedication and hard work defiantly will pay you off. You cannot depend and trust third person.

To have complete idea. You better read all the dairy farming articles.

Read: Dairy Farming Information .

I am Mahesh and I want to know whether Coorg, Karnataka is best suited for HF breed cows, since we have 2 to 3 acres of land is coorg but due to heavy rain during June to October, we are still worried whether we can go-ahead for dairy farming with HF breeds. Your guidance and suggestions will help us further.

Hi I am a pure science graduate and I have interest in polyhouse and hydroponic agriculture. I want to start cultivation of vegetables in a small area like 1000 sq.m for commercial purposes..n establish my career on it. I like to spread it through out my state working as a professional consultant too. For this, I need proper training and guide and financial resources. Now plz help me to know all about high tech poly house, hydroponics that can help me to build my financial path as a grower and as a consultant too. Plese, help me show me the way. Thank u.

Dear sir new dairy farming business open in my village Bila gujarat so plz help me loan and ideas 7778014786 my WhatsApp number

hello sir, i am 20 yrs old and i want to open dairy farm. can you tell me about problems we face in this field.

Hello Mr. Reddy, Thanks for your effort to put this content in internet, it is very much informative. I am very much interested to start a dairy farm, but need proper guidance to set up this. I’m gathering information from youtube channels and some blogs like your. I may contact you to get some information.

Thanks Sahoo

very useful information sir Thank you

Hello sir, Iam r kanaka raj Ex-Servicemen Army I live from andaman and nicobar Islands. I want to open dairy farm. Can you tell me about problems we face in this field.

Please suggest the training institutes for dairy farming short courses.

Regards Mahesh

Subject: New Dairy Farm

This is Harish (farmer) from Telangana state, I’m really interested to start to start new dairy farm in my village I am having 5 acres land, Hence pls could you advice that from where to get the good livestock’s and what is the cost per cow. Pls could you share with me the shed diagram how to build for at least 10-12 cows.

Kind regards: Harish

Hi, Can you explain this business in financial terms….like cost of animals…on average how much they can produce milk….cost of milk….animal maintenance cost etc…if you can provide a table then it will be very useful

Dear sir I have plan to start up a dairy farm but I don’t have any idea I need some guid line to start up I need some ideas can u tell how can help me on this can u help me on this

My name is Obeng Kingsley an M. PHIL student at University of Ghana pursuing Agricultural science. I am currently rearing sheep but facing challenges in the housing system. I need advise on housing management system. thanks

Dear sir, I want to open new dairy farm in CUMBUM (Andhra Pradesh). I have required 10 Buffalo with good quality and can give 20-30 litre milk per day. please send me the details about buffalo , price, purchasing locations , transportation etc. is it supporting goverment like subsidy and any extra allowance.let me know sir,i donot have any idea.ping me your phone number sir.i need to talk to you..ok sir.

regards, SUDHARSHANREDDY.J

Hi, Do you have any worksheet to make business plan? I need to calculate EBITDA for my Dairy Venture.

Thanks in advance.

thanks so much for such relevant information that will guide us in our development in business.

hi, I want to set up a dairy farm, kindly suggest to me the details in pdf, want to do it at Haveri.

can you please inform me about loans from centre govt subsidy and financial loans ?

i want starting small scale from kerala . please suggest to me rules and regulations

can you suggest names high feeding cows ?

I want to start Cow farming. How much amount will be required for 15 number Cow farming inclusive of Construction, feeder, medical treatment and labour cost etc.

How much monthly income i get with 15 cows?

Hi everyone I am planing for Dairy farming.can any one tell about the cost and land requirements & government rules

nice information

The information about diary farming are very nice. I am very interested to farm which my own please help me regarding this business.

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How to Start a Dairy Farm

Last Updated: March 11, 2024 Approved

This article was co-authored by Karin Lindquist . Karin Lindquist earned a BSc in Agriculture as an Animal Science major from the University of Alberta, Canada. She has over 20 years of experience working with cattle and crops. She's worked for a mixed-practice veterinarian, as a sales representative in a farm supply store, and as a research assistant doing rangeland, soil, and crop research. She currently works as a forage and beef agriculture extension specialist, advising farmers on a variety of issues relating to their cattle and the forages they grow and harvest. There are 9 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 105 testimonials and 92% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 1,339,815 times.

Dairy farms take a lot of money and capital to start up, way more than a meat operation does. Know what you're getting into and how you want to get into it before you decide to start a dairy farm. Even if you grew up on a farm, managing your own means sitting down for long, careful planning sessions. This guide will help you through these, but remember that local knowledge is invaluable for any farmer.

Planning Your Dairy Farm

• Rule out breeds that can't thrive in your climate.
• For each breed, divide annual upkeep cost by annual milk production to find production cost per unit of milk.
• Is there local demand for the breed's milk (based on species and milk fat %)? What about for butter and cheese (where a high fat % is useful)?
• How much time and money does it take to raise a calf to milk-producing age? How much can you sell the male calves for?

• Livestock need about 4% of their weight in forage each day. Ideally, your pasture should produce more than this at peak season, so you can stockpile the surplus for winter.
• Renting land is usually better than purchasing for a new farm. Wait until your farm is well-established and you no longer need the financial flexibility.

• Artificial insemination programs are now widespread in India and many African countries. The savings are not as significant and the programs vary in quality, but it is still usually worth it.
• Male:female herd ratio varies between species and with the male's age. A young bull can typically service 20–25 cows, while a healthy, mature bull may be able to handle up to 40. [2] X Trustworthy Source University of Georgia Cooperative Extension Division of the University of Georgia focused on research and community education Go to source

• If this is all new to you, try to get some work experience on another dairy farm first.

• A sterile facility for storing milk, and for pasteurizing if required in your area
• Dry, sunny sheds or barns protected from weather and temperature changes
• Milking parlor with stanchions
• Feed storage and manure storage
• Separate living space for calves
• Equipment (including tractors) and equipment storage area
• Well for watering cattle, plus water transport system to tanks in pasture
• Irrigation system for pasture (optional) [5] X Research source
• Note — if possible, give yourself room to expand to a larger herd

• Contact government institutions about subsidies and loans for farmers before you take out a loan from a bank.
• Use the average milk prices (or slightly lower) over the past few years when estimating future profits. You don't want your business to go under if milk prices drop.
• As a rule of thumb, you'll need one laborer per 10 milk animals, and one per 20 "dry" animals. [7] X Research source This includes you and your family.

Learning the Basics

• Equipment shared between farms can spread disease. Try to confirm where the equipment has been used and whether the animals there were healthy. [8] X Research source
• Disease-carrying ticks are a major problem for livestock. [9] X Research source Inspect animals for ticks regularly, and keep the shed area clear of brush.

• Mineral licks and/or mineral supplements are an important part of the animal's diet.
• Moldy feed or feed stored in the same area as pesticides and other contaminants can transfer dangerous toxins to the milk. [10] X Research source
• Dairy animals have high nutrition requirements compared to animals raised for meat. Improper nutrition can lead to lower milk production or lower quality milk.

• If you've never milked an animal before, learn how to milk a cow or goat.

• Unlike farms that raise livestock for meat, you will be calving all year round to keep milk production steady. Keeping track of where each animal is in the cycle is vital so you can stick to a plan that keeps your income as regular as possible.

Community Q&A

• Herd health is very important for dairy operations. Dairy cows can get sick quite easily, and are more prone to injury to their feet and udders than beef cows are, and are also prone to milk fever and ketosis after calving. In order to have a healthy dairy herd, stringent health practices must be in place. Thanks Helpful 1 Not Helpful 0
• Make sure you have good practices to make your cows as comfortable as possible during the time you're milking them. Thanks Helpful 1 Not Helpful 0
• Allow your calves to milk for at least a month to give them enough strength. Thanks Helpful 1 Not Helpful 0

Tips from our Readers

• If you have just a few cows and prefer to milk them by hand, it may be a little more work, but it's much cheaper for you to start. And, milking cows is a fun activity you can teach your children or guests.
• For calves that are still nursing, separate the calf from the cow at night, then milk the cow in the morning and at night. During the day, the calf will get surplus milk.
• In summer, bath the animals at least one or two times.

• Don't go in to this operation thinking it's going to be a smooth ride. You will be very busy from before sunrise to past sunset every day, doing everything from milking cows to red tape to fixing machinery. It helps to have trusty hired hands, but you will need to supervise them to keep the farm running smoothly. Thanks Helpful 91 Not Helpful 40
• Starting a dairy farm is very expensive. Going too far into debt can be very risky without a second job to rely on, since a shift in grain or milk prices could bankrupt you. If you don't have the finances yet, consider raising animals for meat instead. Thanks Helpful 79 Not Helpful 37

You Might Also Like

• ↑ https://cias.wisc.edu/beginning-farmers/starting-your-own-dairy-farm/
• ↑ http://extension.uga.edu/publications/detail.cfm?number=C553
• ↑ http://www.vethelplineindia.co.in/starting-a-dairy-farm-india/
• ↑ http://www.yourarticlelibrary.com/dairy-farm-management/dairy-cattle-housing-and-layout-of-dairy-farm/36250/
• ↑ http://onpasture.com/2014/06/16/should-i-irrigate-my-pastures/
• ↑ https://www.sites.ext.vt.edu/newsletter-archive/dairy/2004-02/lactation.html
• ↑ http://www.vethelplineindia.co.in/wp-content/uploads/2012/12/GoodDairyFarmingPractice_FAO.pdf
• ↑ http://agrifarming.in/dairy-farming
• ↑ http://dairy.ahdb.org.uk/technical-information/animal-health-welfare/cow-culling/

About This Article

If you want to start a dairy farm, decide which species and breed you'd like to keep, such as cows, goats, or water buffalo. Then, choose a food source, such as feed, hay, or grazing, and with the cost of labor and land in mind. Once you've decided on these, make a breeding plan, which might involve paying for a bull's service or doing artificial insemination. Make sure you know about the care requirements for dairy animals of all ages, since you will have both adult and baby animals. When you're ready to start the farm, make sure you have all permits in order and make a business plan to propose to investors. For tips on learning the basics of dairy farming and taking care of dairy animals, read on! Did this summary help you? Yes No

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How To Write a Business Plan for Dairy Farming in 9 Steps: Checklist

By henry sheykin, resources on dairy farming.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Are you considering starting a dairy farming business? With the growing demand for high-quality dairy products, now is the perfect time to venture into this thriving industry. In this blog post, we will guide you through the process of writing a comprehensive business plan for your dairy farm in just 9 simple steps. So, let's dive in and learn how to turn your passion for dairy production into a successful business.

Firstly, let's take a look at the current state of the dairy farming industry. According to recent statistics, the global dairy market is projected to reach a value of $442.9 billion by 2027, growing at a CAGR of 5.2%. This significant growth presents a lucrative opportunity for aspiring dairy farmers like you to tap into a market with immense potential.

The first step in writing your business plan is conducting thorough market research. This will help you understand the demand for dairy products in your target market and identify potential customers. By defining your target audience and niche, you can tailor your products and marketing strategies to meet their specific needs and preferences.

Next, study industry trends and statistics to stay up to date with the latest developments. This will enable you to adapt your farming and production techniques to meet changing consumer demands and seize emerging opportunities.

As you delve deeper into the industry, it is crucial to assess the competition. Identify existing dairy farms in your area and analyze their strengths and weaknesses. This will help you differentiate your business and develop a unique selling proposition that sets you apart from the competition.

Now that you have a clear understanding of the market and competition, it's time to identify the necessary resources and funding options. Determine the equipment, land, and workforce required to establish and operate your dairy farm. Explore funding options such as loans, grants, or partnerships to secure the necessary capital.

Establishing goals and objectives is a vital step in any business plan. Set specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with your overall vision. This will help you stay focused and track your progress as you work towards building a successful dairy farming business.

Creating a farm management plan is essential for ensuring the smooth operation of your dairy farm. Outline all the necessary procedures and protocols for feeding, breeding, and caring for your cows. This plan will serve as a blueprint for your day-to-day operations and contribute to maximizing milk production.

In today's competitive market, a well-executed marketing and sales strategy is crucial for success. Develop a comprehensive plan to promote your dairy products and reach your target audience. This may include establishing direct retail channels, leveraging marketing channels, and even creating online distribution channels for global reach. Additionally, offering farm tours is a great way to attract visitors and educate them about the dairy industry.

Finally, seeking guidance from industry experts and professionals can provide invaluable insights and advice. Connect with experienced dairy farmers, agricultural consultants, and financial advisors who can help fine-tune your business plan and provide expert guidance throughout your entrepreneurial journey.

Now that you have a clear roadmap, get ready to embark on your dairy farming adventure. By following these 9 steps and putting in the necessary dedication and hard work, you can turn your passion for dairy into a thriving and profitable business.

Conduct Market Research

Before starting a dairy farming business, it is crucial to conduct thorough market research to understand the current demand and trends in the dairy industry. This will help you make informed decisions and set realistic goals for your business.

The first step in market research is to identify your target audience and niche. Determine the specific types of dairy products that you plan to produce and who your potential customers are. Are you targeting health-conscious consumers who prefer organic products, or do you aim to cater to local communities seeking fresh, locally-produced dairy? Understanding your target audience will allow you to tailor your products and marketing strategies accordingly.

Study industry trends and statistics to gain insights into the current state of the dairy industry. Examine factors such as consumption patterns, production volumes, and pricing trends. This information will help you anticipate potential challenges, identify growth opportunities, and stay ahead of industry developments.

It is also important to assess the competition. Identify existing dairy farms and dairy product suppliers in your target market. Analyze their offerings, pricing, distribution channels, and marketing strategies to understand their strengths and weaknesses. This analysis will help you identify gaps in the market and develop a unique selling proposition for your dairy farm.

Identify necessary resources and funding options. Determine the land, infrastructure, and equipment required for your dairy farm. Consider factors such as the number of cows you plan to raise, their housing and feeding requirements, and the equipment needed for milk processing. Additionally, explore funding options such as loans, grants, or partnerships to secure the necessary capital.

Market Research Tips:

• Use online resources and industry publications to gather market data and stay up to date with industry news.
• Conduct surveys and interviews with potential customers to understand their preferences and needs.
• Visit local farmers' markets or food expos to gather insights on the demand for dairy products and what competitors are offering.
• Join industry associations and attend conferences to network with experts and gain industry-specific knowledge.

By conducting thorough market research, you will have a solid foundation for your dairy farming business. This knowledge will enable you to make informed decisions, identify market opportunities, and develop a successful business plan.

Define Your Target Audience And Niche

When starting a dairy farming business, it is crucial to clearly define your target audience and identify your niche in the market. This will help you tailor your products and services to meet the specific needs and preferences of your customers.

Begin by conducting market research to gain insights into the demand for dairy products in your area. Identify the demographics and characteristics of your potential customers, such as age, income level, and lifestyle. This information will help you understand who your target audience is and what they are looking for in dairy products.

Your niche in the dairy farming industry could be based on factors such as the specific type of dairy product you specialize in, such as organic milk or artisanal cheeses, or the unique qualities of your farm, such as its sustainable farming practices or heritage breed cows. By focusing on a specific niche, you can differentiate yourself from the competition and attract customers who are seeking your unique offerings.

Tips for Defining Your Target Audience And Niche:

• Conduct surveys or interviews with potential customers to gain insights into their preferences and expectations.
• Research competitor businesses to identify any gaps or opportunities in the market that you can leverage.
• Consider the current market trends and consumer demand for organic and environmentally friendly dairy products.
• Utilize social media platforms and online forums to engage with your target audience and gather feedback.
• Clearly communicate your unique selling points to differentiate your dairy farm from competitors.

By defining your target audience and niche, you can effectively tailor your marketing efforts and ensure that your products and services align with the desires and preferences of your customers. This will not only help you attract and retain loyal customers but also position your dairy farm for long-term success in the competitive dairy industry.

Study Industry Trends And Statistics

Staying up-to-date with the latest industry trends and statistics is essential for the success of your dairy farming business. This valuable information will help you make informed decisions and stay competitive in the market.

Here are some important steps to consider when studying industry trends and statistics:

• Research market reports: Look for market reports that provide valuable insights into the dairy industry. These reports often include data on market size, growth trends, consumer preferences, and the competitive landscape. Analyzing this information will give you a solid foundation for planning and decision-making.
• Follow industry publications and news: Subscribe to industry publications, websites, and newsletters to stay updated on the latest news, trends, and innovations in the dairy farming sector. This will help you identify emerging opportunities and adapt your strategies accordingly.
• Attend conferences and trade shows: Participating in industry conferences and trade shows is a great way to network with other dairy farmers, suppliers, and experts. These events often feature keynote speakers, panel discussions, and workshops that provide valuable insights into industry trends, best practices, and technological advancements.
• Connect with industry associations: Joining industry associations or organizations specific to dairy farming can provide access to valuable resources and networking opportunities. These associations often conduct research and share industry statistics, market insights, and best practices through reports, webinars, and conferences.
• Observe consumer behavior: Monitor consumer preferences, buying patterns, and dietary trends related to dairy products. This information can help you identify potential market gaps and create product offerings that align with consumer demands.
• Analyze competitor strategies: Study the strategies and practices of your competitors, both locally and globally. This will help you identify their strengths, weaknesses, and unique selling propositions, allowing you to differentiate your dairy farming business and gain a competitive advantage.
• Set up Google alerts to receive notifications about industry news and trends relevant to dairy farming.
• Consider using market research firms or consultants specialized in the dairy industry to gather in-depth insights.
• Regularly review statistical reports on milk production, consumption, and pricing trends to make informed decisions.
• Engage in discussions and forums with fellow dairy farmers to gain practical knowledge and share experiences.

Assess The Competition

Assessing the competition is a crucial step in creating a successful business plan for a dairy farm. It allows you to gain important insights into the industry and better understand how to position your farm in the market. Here are some key considerations when assessing the competition:

• Identify direct competitors: Research and identify farms or businesses in your area that are also involved in dairy farming. Take note of their size, production capacity, product offerings, pricing, and customer base.
• Study their strengths and weaknesses: Analyze your competitors' strengths and weaknesses to determine what sets your farm apart and how you can capitalize on this. Look for areas where you can offer something different or unique, such as high-quality organic products or specialized dairy breeds.
• Examine their marketing and sales strategies: Study how your competitors market and sell their dairy products. Look at their online presence, distribution channels, branding, and promotional activities. This will help you identify opportunities to differentiate yourself.
• Consider pricing and value: Evaluate the pricing strategies of your competitors and determine if there is room for you to offer competitive pricing while still maintaining profitability. Also, assess the value that your farm can provide to customers through factors like product quality, customer service, and sustainability practices.
• Look for market gaps and opportunities: Analyze the demand and supply dynamics in your local and global markets. Identify any gaps or underserved segments that you can target. Assess emerging trends, consumer preferences, and evolving regulations to stay ahead of the competition.

Tips for Assessing the Competition:

• Regularly monitor your competitors' activities, such as new product launches or marketing campaigns, to stay updated on industry trends.
• Attend industry trade shows, conferences, and network with other dairy farmers to learn from their experiences and gain insights into the competitive landscape.
• Utilize online tools and platforms to gather information about your competitors, such as their website, social media presence, and customer reviews.
• Consider conducting SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to get a comprehensive view of your competitors and your own farm's positioning.

By assessing the competition thoroughly, you can identify your unique selling points, develop effective strategies, and position your dairy farm for success in the market.

Identify Necessary Resources And Funding Options

When starting a dairy farming business, it is crucial to identify and secure the necessary resources and funding options to ensure a smooth and successful operation. Here are some key considerations:

• Land and Infrastructure: As dairy farming requires land for grazing and the construction of barns and milking parlors, assess your needs and find suitable land to purchase or lease. Additionally, plan the infrastructure and facilities required to house and manage the cows, store feed, and process milk.
• Equipment and Machinery: Dairy farming relies on specialized equipment and machinery for efficient milk production and processing. Identify the essential equipment such as milking machines, cooling tanks, feeding equipment, and vehicles for transportation. Explore options to purchase or lease these items.
• Stock and Genetics: To maximize milk production, source healthy and high-yielding dairy cows. Research and partner with reputable breeders to acquire cows with desirable genetics. Consider options such as purchasing cows, breeding programs, or leasing animals.
• Feed and Nutrition: Dairy cows require a well-balanced diet for optimal milk production. Determine the type and quantity of feed needed and explore partnerships with local farmers or suppliers. Consider integrating feed storage and processing facilities on-site to reduce costs and ensure a consistent supply.
• Staff and Expertise: Successful dairy farming requires a skilled workforce with knowledge of cow management, milking procedures, and farm operations. Identify the staffing needs and budget for hiring qualified personnel. Additionally, consider working with consultants or specialists to train your team and optimize dairy production.
• Funding Options: Evaluate various funding options available for your dairy farming venture. This may include personal savings, loans from financial institutions, grants from agricultural organizations, or partnerships with investors. Research each option thoroughly, considering interest rates, repayment terms, and eligibility criteria.
• Reach out to local agricultural extension offices, farming associations, or government agencies to inquire about available resources, grants, or support programs for dairy farmers.
• Consider forming partnerships with other local farmers or dairy processing companies to leverage shared resources, reduce costs, and pool expertise.
• Prepare a detailed budget and financial forecast to assess the overall funding requirements and determine the profitability of your dairy farming business.
• Explore crowdfunding platforms or community-supported agriculture models as alternative funding options.
• Seek advice from financial advisors or experts who specialize in agriculture to assist in making informed decisions regarding funding and resource allocation.

Establish Goals And Objectives

One of the crucial steps in creating a successful business plan for dairy farming is establishing clear goals and objectives. These will serve as the roadmap for your farm and will guide your decision-making process. Setting specific, measurable, attainable, relevant, and time-bound (SMART) goals will help you stay focused and motivated throughout the journey.

First and foremost, you need to determine your long-term vision for your dairy farming business. This could include goals such as becoming a leading supplier of high-quality dairy products in your region or expanding your operations to serve international markets. Your long-term goals should align with your passion for dairy farming and consider the potential growth opportunities in the industry.

Next, break down your long-term goals into smaller, short-term objectives that are easier to achieve within a specific timeframe. These objectives could include increasing milk production by a certain percentage within the first year, diversifying your product range by introducing new dairy products, or acquiring a certain number of retail customers within a specific timeframe.

As you establish your goals and objectives, it is essential to prioritize and allocate resources accordingly. Determine the investment requirements, both financial and logistical, needed to achieve each goal or objective. This could involve assessing the need for additional infrastructure, equipment, or human resources.

Additionally, consider creating a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to evaluate and address any internal or external factors that may impact the achievement of your goals and objectives.

• Set realistic goals that align with your resources and capabilities.
• Regularly review and revise your goals to adapt to changing market dynamics.
• Break down long-term goals into smaller, manageable short-term objectives.
• Ensure your goals are measurable, allowing you to track progress and make necessary adjustments.
• Communicate your goals and objectives to stakeholders, including investors and employees, to foster alignment and accountability.

Create A Farm Management Plan

Creating a comprehensive farm management plan is crucial for the success of your dairy farming business. This plan will serve as a roadmap outlining the daily operations, goals, and strategies for managing your farm efficiently and effectively. Here are some key considerations when creating your farm management plan:

• Define your production goals: Clearly outline your production targets and objectives. Determine the desired milk yield, the number of cows needed, and the specific dairy products you plan to produce.
• Develop an animal management strategy: Establish protocols for breeding, nutrition, health care, and overall well-being of your cows. Ensure that all necessary vaccinations, treatments, and regular check-ups are scheduled and implemented.
• Create a herd management system: Implement a system for tracking individual cow performance, reproductive cycles, and milk production. Consider using software or specialized tools to streamline data collection and analysis.
• Invest in proper infrastructure: Design and build a functional and comfortable barn for your cows, incorporating adequate ventilation, lighting, and bedding. Ensure that the milking parlor is well-equipped and efficient to minimize stress on the animals and maximize productivity.
• Establish a feed management plan: Develop a nutrition program that meets the specific dietary requirements of your cows, considering factors such as age, lactation stage, and production goals. Source high-quality feed ingredients and maintain proper storage facilities.
• Implement waste management practices: Create a plan for managing manure and other waste products to minimize environmental impact. Comply with regulations and utilize sustainable practices, such as composting or recycling, whenever possible.
• Monitor financial performance: Keep track of your farm's financials, including expenses, revenue, and profitability. Regularly review and analyze your financial statements to identify areas for improvement and make informed decisions.
• Regularly update and adapt your farm management plan as your business evolves and industry dynamics change.
• Network with other dairy farmers and industry professionals to gain insights and learn best practices for farm management.
• Consider implementing technology solutions, such as automated feeding systems or milk monitoring sensors, to optimize efficiency and productivity.

Develop A Marketing And Sales Strategy

A strong marketing and sales strategy is essential for the success of your dairy farming business. It will help you attract customers, build brand awareness, and ultimately increase sales. Here are some important steps to consider when developing your strategy:

• Identify your target market: Determine who your ideal customers are and understand their preferences and needs. This will allow you to tailor your marketing efforts towards reaching them effectively.
• Create a branding strategy: Develop a unique and memorable brand that reflects the values and qualities of your dairy farm. This will help differentiate your products from the competition and build a loyal customer base.
• Utilize online platforms: In today's digital age, having a strong online presence is crucial. Create a user-friendly website that showcases your dairy products, farming practices, and the story behind your farm. Leverage social media platforms to engage with customers, share updates, and promote your offerings.
• Establish distribution channels: Determine the best channels to distribute your products. Explore options such as selling directly to local retailers, partnering with restaurants or cafes, and even setting up your own farm shop. Consider online platforms and e-commerce to expand your reach beyond your local area.
• Offer incentives and promotions: Encourage customers to try your dairy products by offering special deals, discounts, or loyalty programs. Consider partnering with local businesses or influencers to further promote your products and attract new customers.
• Invest in professional product photography to showcase the quality and appeal of your dairy products.
• Participate in local farmers' markets or food festivals to directly engage with potential customers and receive feedback.
• Consider hosting educational events or workshops on dairy farming to build trust and establish your expertise in the industry.
• Monitor consumer trends and adapt your marketing strategy accordingly to stay relevant and competitive.

Remember, developing an effective marketing and sales strategy requires continuous evaluation and adjustment. Stay updated with industry trends, monitor customer feedback, and be open to exploring new opportunities to ensure the growth and success of your dairy farming business.

Seek Guidance From Industry Experts And Professionals

When starting a dairy farming business, seeking guidance from industry experts and professionals is crucial for success. These individuals have extensive knowledge and experience in the dairy industry and can provide valuable insights and advice to help you navigate challenges and make informed decisions.

One way to seek guidance is by connecting with local dairy farming associations or organizations. These organizations often have members who are seasoned dairy farmers willing to share their expertise. Attend industry conferences, workshops, and networking events to meet these professionals in person and learn from their experiences.

Additionally, consider hiring a consultant who specializes in dairy farming. These consultants can offer tailored advice specific to your farm's needs and goals. They can provide guidance on breeding practices, milk production optimization, health management, and more. A consultant can also help you develop a solid business plan and provide ongoing support as your farm grows.

Another valuable resource is the local agricultural extension service. These services are usually run by universities or government agencies and provide access to agricultural experts who can offer guidance and support. You can consult them for information on best practices, animal health, regulations, and available resources in your area.

• Join online forums and communities focused on dairy farming. These platforms are a great way to connect with industry professionals worldwide and exchange knowledge and experiences.
• Consider forming partnerships with established dairy farms. Collaborating with experienced farmers can provide you with valuable insights and mentorship.
• Attend educational workshops or courses specifically designed for dairy farmers. These programs can enhance your understanding of the industry and equip you with practical skills.
• Establish relationships with local veterinarians and nutritionists who specialize in dairy farming. They can offer expert advice on maintaining the health and well-being of your cows.

Remember, seeking guidance from industry experts and professionals ensures that you make informed decisions based on best practices and current industry trends. Their insights and advice can help you overcome challenges, optimize your farm's operations, and ultimately achieve long-term success in the dairy farming business.

In conclusion, writing a business plan for dairy farming requires careful research and planning to ensure success in the competitive industry. By conducting market research, defining the target audience, assessing competition, and identifying necessary resources and funding options, you can establish a solid foundation for your dairy farm. Setting goals, creating a farm management plan, and developing a marketing and sales strategy will help guide your operations and drive growth. Seeking guidance from industry experts and professionals can provide valuable insights and support along the way.

With a focus on providing high-quality dairy products and utilizing technology to maximize milk production, your dairy farm can establish direct retail channels and online distribution channels to reach customers both locally and internationally. By offering farm tours, you can attract visitors and educate them about the dairy industry. With careful planning and execution, your dairy farm can thrive and contribute to the ever-growing demand for dairy products.

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Dairy Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Agriculture Industry » Livestock Farming » Cattle and Dairy

Are you about starting a dairy farming business? If YES, here is a complete sample dairy farming business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a dairy farming business . We also took it further by analyzing and drafting a sample dairy farming marketing plan template backed up by actionable guerrilla marketing ideas for dairy farms. So let’s proceed to the business planning section.

We all take in dairy foods on a regular basis; in fact there isn’t any home that doesn’t consume dairy foods. This primarily is one of the reasons why those who have built a business around the dairy industry are making a great deal of income on a daily basis. One of the businesses that revolved around the diary trade is starting a dairy farm.

It pays that one does all that needs to be done in order to start with the right footing. As such one, one can   undertake a thorough and exhaustive research. Thereafter think towards getting a firsthand knowledge of the industry by sitting under the tutelage of someone who has a firsthand experience and dealing with the trade.

You will also be required to write a business plan. One of the good things about business plans is that they serve as a great guide and blueprint to fly with. There are plenty business plan experts out there; to save you the troubles and fees that you will have to pay. A sample dairy farms business plan has been put together for your use;

A Sample Dairy Farming Business Plan Template

1. industry overview.

There are several business opportunities available in the agricultural industry and dairy farming is one of them. One good thing about the agriculture industry is that there is market for all the produce from the industry.  A dairy farm is of course a thriving and profitable business because of usefulness of beef and milk.

People eat beef, drink their milk, and use their fur and skin. With cattle milk, cheese can be made, along with other dairy products. Companies in the dairy farms industry primarily raise cattle for milk.

Although this industry basically engage in the sale of raw milk and excludes the production of drinkable fluid milk and processed dairy products like butter, cheese and powdered milk, some dairy farms can still go ahead to accommodate other related business within the industry as long as they have the capacity to do so.

In recent time, the price of raw milk has been highly volatile, resulting to fluctuations in revenue for the Dairy Farms industry.

For example, in 2011, the price of milk bounced back from the recession and pushed up by increasing global demand, resulting to appreciable growth in revenue generation. It was projected that in 2016, an oversupply of dairy products is expected to cause revenue to deep further in the industry.

However, despite all the volatility, the industry is expected to experience appreciable growth going forward. For the time being, the price of cattle feed, which typically makes up about half of the average dairy farm’s total expenses, has been nose diving as far back as 2014, significantly strengthening industry profit margins.

The Dairy Farms Industry is indeed a large industry and pretty much active in countries such as United States of America, Israel, Argentine, Holland, Egypt, China, Germany, Turkey and Nigeria et al. There is no single dairy farm company that has dominate market share in the industry hence smaller dairy farms business can successfully make profits.

Statistics has it that in the united states of America alone, there are about 42,536 registered and licensed dairy farms business responsible for employing about 345,672 and the industry rakes in a whooping sum of $47 billion annually. The industry is projected to enjoy 1.3 percent annual growth.

As an aspiring entrepreneur who is looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start dairy farms business. Dairy farms business is all about mass – breeding of cattle (cows, oxen, bulls, bullocks, steers, heifers and calf et al) for the sole aim of generating raw milk in commercial quantities and of cause making profits.

Just like any other business, if you are able to conduct your market research and feasibility studies before launching your dairy farms, you are more likely not going to struggle to sell your raw milk and other dairy products because there are loads of people out there we eat beef, drink milk and industries that make use of byproducts from cattle in manufacturing their products.

Lastly, there are few barriers to entry into the dairy farms industry. Usually, all inputs are readily available. In the nearest future, players in this industry may face the highest costs associated with accessing technology, especially in relation to genetic modification engineering in livestock breeding.

So also, intellectual property rights protecting new inventions and technology may mean that new entrepreneurs coming into the industry will need to pay license fees and this of course will cause increase in the start – up fee for starting a dairy farm cum cattle rearing business.

2. Executive Summary

Columbus & Sons Dairy Farms, LLC is a registered and world class dairy farms company that will be based in the outskirt of Pierre, South Dakota – United States. We have done our detailed market research and feasibility studies and we were able to secure a hundred acres of land to build our dairy farming business.

Our dairy farms business is a going to be standard one hence will be involved in commercial breeding of cows, oxen, bulls, bullocks, steers, heifers and calf et al for the main aim of producing raw milk in commercial quantities. We will also be involved in boarding services, breeding services, dairy support services, livestock health services, farrier services, and shearing services et al.

We are in the dairy farms business because we want to leverage on the vast opportunities available in the dairy farms industry, to contribute our quota in growing the U.S. economy, in national food (raw milk) production, meat, raw materials production for industries, to export agriculture produce from the United States to other countries and over and above to make profit.

Columbus & Sons Dairy Farms, LLC is well positioned to become one of the leading brands in the dairy farms industry in the United States of America, which is why we have been able to source for the best hands and equipment to run the business.

We have put process and strategies in place that will help us employ best practices when it comes to producing raw milk in commercial quantities and conforming to the rules and regulation as required by the regulating bodies in the United States of America.

At Columbus & Sons Dairy Farms, LLC our customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Columbus & Sons Dairy Farms, LLC is a private registered dairy farms company that is owned and managed by Columbus Parker and is immediate family members. The company will be fully and single handedly financed by the owner – Columbus Parker and his immediate family members at least for a period of time.

Before starting Columbus & Sons Dairy Farms, LLC, Columbus Parker has worked with some of the leading dairy farms in the United States of America. He has a degree in Agriculture Economics and well over 10 years of experience.

3. Our Products and Services

Columbus & Sons Dairy Farms, LLC is a licensed dairy farms business that is committed to producing raw milk in commercial quantities for both the United States’ market and the global market. We are in the dairy farms industry for the purpose of generating profits and we are going to do all that is permitted by the laws in the United States of America to achieve our business goals.

These are the areas we will concentrate on in our dairy farms business. If need arises we will definitely add more related animal breeding services to our list;

• Milking dairy cattle
• Dairy support services
• Dairy cattle farming
• Farrier services
• Sale and export of cotton wool and other dairy products
• Sale of Cattle and milk
• Sale of processed meat (beef) / can – beef (Processed Diary foods, and can beef et al)
• Shearing services
• Dairy farming related consultancy and advisory services

4. Our Mission and Vision Statement

• Our Vision is to become one of the leading dairy farms business brands not just in Pierre – South Dakota, but also in the United States of America.
• Our mission is to sell our raw milk and other dairy farms products in commercial quantities both locally, nationally and internationally.
• We want to build a dairy farms business that can favorably compete with other leading dairy farms brands in the United States of America and in the globe.

Our Business Structure

Columbus & Sons Dairy Farms, LLC is a dairy farms company that intend starting small in Pierre – South Dakota, but hope to grow big in order to compete favorably with leading dairy farms in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands in and around Pierre – South Dakota.

At Columbus & Sons Dairy Farms, LLC, we will ensure that we hire people that are qualified, hardworking, dedicated, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the management of the dairy farms. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions. Below is the business structure of Columbus & Sons Dairy Farms, LLC;

• Chief Operating Officer

General Dairy Farm Manager

Administrator / Accountant

• Sales and Marketing Executive
• Farm / Field Employees
• Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Supervise other section manager
• Ensures compliance during project executions
• Provides advice on the management of farming activities across all section
• Responsible for carrying out risk assessment
• Uses IT systems and software to keep track of people and progress of the growth of cattle
• Responsible for overseeing the accounting, costing and sale of raw milk and other dairy products
• Represent the organization’s interest at various stakeholders meetings
• Ensures that dairy farm goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
• Oversee the smooth running of the daily farming activities across the various farming sections.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for financial forecasting and risks analysis.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the farms
• Serves as internal auditor for the farms

Sales and Marketing Officer

• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of new business
• Writes winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company

Field Workers / Contract Staff

• Responsible for milking cattle as instructed by the general dairy farms manager
• Responsible for feeding cattle and other livestock as instructed by the supervisor
• Responsible for cleaning the cattle ranch
• Change the water in the water trough / trench as instructed by the supervisor on a regular basis
• Handles farm implements and machines as instructed by the section manager / supervisor
• Assist in handling the breeding of cattle
• Carries out task in line with the stated job description
• Assist in transport working tools and equipment from the dairy farm and back to the designated store room
• Handles any other duties as assigned by the dairy farm manager

Client Service Executive / Front Desk Officer

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the cattle ranch manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels / documents for the company
• Distributes mails in the organization
• Handles any other duties as assigned my the line manager

6. SWOT Analysis

Columbus & Sons Dairy Farms, LLC do not intend to launch out a business on a trial and error platform hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard dairy farms business that will favorably compete with leading dairy farms in the United States of America and in the rest part of the world.

As a standard dairy farms business, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Columbus & Sons Dairy Farms, LLC;

Our strength as a cattle rearing business is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the dairy farms industry; both suppliers and buyers of raw milk in commercial quantity within and outside of the United States.

We have some of the latest cattle rearing machines; tools and equipment that will help us breed our cattle (cows, oxen, bulls, bullocks, steers, heifers and calf et al) in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in the dairy farms industry under our payroll.

Our weakness could be that we are a new dairy farms business in the United States and we may not have the required cash to pump into the publicity of our business. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

• Opportunities:

The opportunities that are available to us cannot be quantified. The fact that almost everybody in the world drinks milk and dairy farms products makes the business highly marketable.

We know that there are loads of homeowners, businesses and industries that will source for raw milk and other dairy products both in the United States of America and other parts of the world. We are well positioned to take advantage of these opportunities as they come our way.

Some of the threats and challenges that we are likely going to face when we start our own dairy farms are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), unfavorable government policies and the arrival of a competitor (a dairy farm or even cattle rearing farm that are also into production of raw milk) within same location.

There is hardly anything you can do as regards this threats and challenges other than to be optimistic that things will continue to work for your good.

7. MARKET ANALYSIS

• Market Trends

A close study of the dairy farming industry shows that most dairy farms that has the capacity do not just concentrate in the commercial production of raw milk for households and businesses that are involved in the production of fluid milk products, cheese, dry, condensed and evaporated milk, creamery butter and yogurt et al.

They go as far as establishing a standard milk and beef processing company in line with their core business. It is a means of maximizing profits and increasing source of revenue generation.

Despite the fact that dairy farm has been in existence since time immemorial, that does not in any way make the industry to be over saturated; dairy farmers are exploring new technology to continue to improve raw milk production processes and also meat and milk preservation and packaging process. The fact that there is always a ready market for raw milk and other dairy products makes the business evergreen.

Lastly, one of the notable trends in dairy farms industry is that with the recent advancement in technology dairy farmers can now improve the various breeds of the animals they are breeding so as to increase the quantity of milk they produce per time.

As a matter of fact, it is now easier for dairy farmers to comfortably import the kind of breed of domestic animal they want to breed from any country of their choice and also advancement in technology has made it easier to cross – breed different animal.

8. Our Target Market

As expected, the target market of those who are the end consumer of dairy farms produce and also those who benefits from the business value chain of the agriculture industry is all encompassing; it is far – reaching. Every household consumes produce from livestock farms be it meat, milk, and the skin (leather) used for bags, belts and shoes production et al.

So also a large chunk of manufacturing companies depends on dairy farms for some of their raw materials. In essence a dairy farmer should be able to sell his or her raw milk and other dairy products to as many people as possible.

We will ensure that we position our business to attract consumers of raw milk and other dairy products not just in the United States of America alone but also other parts of the world which is why we will be exporting some of our dairy farm produce either in raw form or processed form to other countries of the world.

Our Competitive Advantage

From experience, entrepreneurs are known to flock towards an industry that is known to generate consistent income which is why there are more dairy farms in the United States of America and of course in most parts of the world.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming / dairy farming. This is so because part of the success of any nation is her ability to cultivate her own food and also export foods to other nations of the world.

Columbus & Sons Dairy Farms, LLC is fully aware that there are competitions when it comes to selling raw milk and other dairy products all over the globe, which is why we decided to carry out thorough market research and feasibility studies so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable dairy farming processes that can help us sell our raw milk and other dairy products at competitive prices, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we will operate an all – round standard dairy farms that will be involved in diverse areas such as animal rearing and meat and milk processing and packaging plant. With this, we will be able to take advantage of all the available opportunities within the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups dairy farms companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Columbus & Sons Dairy Farms, LLC is in the dairy farms industry for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. In essence we are not going to rely only on the sale of raw milk and other dairy products to generate income for the business. Below are the sources we intend exploring to generate income for Columbus & Sons Dairy Farms, LLC;

10. Sales Forecast

From the survey conducted, we were are able to discover that the sales generated by a dairy farm depends on the size and capacity of the dairy farms and of course the network of the business.

We have perfected or sales and marketing strategies and we are set to hit the ground running and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income / profits from the year of operations and build the business from survival to sustainability.

We have been able to critically examine the dairy farms industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some workable assumptions as well with respect to the nature of dairy farms business that we run.

Below are the projections that we were able to come up with for the first three years of running Columbus & Sons Dairy Farms, LLC;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $650,000
• Third Fiscal Year-: $900,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies.

• Marketing Strategy and Sales Strategy

It is a known fact that the reason why some dairy farms hardly make good profits is their inability to sell off their raw milk and other dairy products to a larger market. In view of that, we decided to set up a standard meat and milk processing and packing plant to help us maximize profits.

Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and companies that rely on raw materials from the dairy farms industry who are likely to refer become our customers. In summary, Columbus & Sons Dairy Farms, LLC will adopt the following strategies in marketing our cattle rearing produce;

• Introduce our business by sending introductory letters alongside our brochure to stake holders in the agriculture industry, companies that rely on the dairy farms industry for their raw materials, hotels and restaurants and agriculture produce merchant et al.
• Advertise our business in agro – allied and food related magazines and websites
• List our dairy farms on yellow pages ads (local directories)
• Attend related agriculture and food expos, seminars, and business fairs et al
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our cattle rearing business. Below are the platforms we want to leverage on to boost our dairy farms brand and to promote and advertise our business;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our business
• Install our Bill Boards on strategic locations all around Pierre – South Dakota
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and residence in our target areas by calling them up and informing them of Columbus & Sons Dairy Farms, LLC and the dairy farm produce we sell
• List our dairy farms in local directories / yellow pages
• Advertise our dairy farms in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

We are fully aware that some of the key factors that will help us sell our raw milk and other dairy farm products at the right price that will guarantee that us making profits is dependent on our strategy while some of the factors are beyond our control.

For example, if the climatic condition is unfavorable and if there is natural disaster in the location where we have our dairy farm, then it will directly affect the prices of our raw milk and other dairy farm products.

The truth is that, if we want to get the right pricing structure for our raw milk and other dairy products, then we must ensure that we choose a good location for our dairy farms, choose a good breed that will guarantee steady and multiple breeding (prolific breeds), cut the cost of running our farm to the barest minimum

And of course try as much as possible to attract buyer to our farm as against taking our raw milk and other dairy products to the market to source for buyers; with this, we would have successfully eliminate the cost of transporting the goods to the market and other logistics that can impact on our operational cost.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our raw milk and other dairy products is to sell them at competitive prices hence we will do all we can to ensure that the prices of our produce are going to be what other dairy farms and even commercial livestock farmers who are into the sale of raw milk would look towards beating.

One thing is certain, the nature of dairy farms business we are involved in makes it possible for farmers to place prices for their raw milk and other dairy products based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into loss. The easier you sell off your raw milk and other dairy products the better for your business.

• Payment Options

The payment policy adopted by Columbus & Sons Dairy Farms, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Columbus & Sons Dairy Farms, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our raw milk and other dairy products.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting a dairy farm, there are some key factors that should serve as a guide. The capacity of the raw milk to be produced per time and other related dairy products will determines the total cost of setting up the business.

Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a dairy farms business; it might differ in other countries due to the value of their money. Below are some of the basic areas we will spend our start – up capital in setting up our dairy farms;

• The Total Fee for incorporating the Business (dairy farm) in United States of America – $750.
• The amount needed to acquire / lease a dairy farm land  – $50,000
• The amount required for preparing the farm land (cattle ranch / dairy farm) – $50,000
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Columbus & Sons Dairy Farms, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring Business Consultant – $2,500.
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
• The amount required for the purchase of the first set of cattle – $10,000
• The cost for acquiring the required working tools and equipment and milking machines et al– $50,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The Cost of Launching an official Website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $700,000 to start a standard dairy farms business in the United States of America.

Generating Funding / Startup Capital for Columbus & Sons Dairy Farms, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as commercial poultry farming.

No doubt raising startup capital for a business might not come cheap, but it is a task that an entrepreneur must go through. Columbus & Sons Dairy Farms, LLC is a family business that is solely owned and financed by Columbus Packer and his immediate family members.

They do not intend to welcome any external business partners, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $400,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Columbus & Sons Dairy Farms, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to sell our raw milk and other dairy products a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Columbus & Sons Dairy Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of farm land and building of standard dairy farm: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our dairy farms: Completed
• Establishing business relationship with vendors – key players and merchant in the industry: In Progress

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Business Plan

A business plan organises your ideas for your dairy farm, creating a roadmap for success. this page reveals that businesses with a plan perform better, as it aligns everyone, identifies opportunities, and avoids problems. the process involves assessing your current situation, considering options, setting priorities, and tracking progress. while the business manager leads the plan, everyone contributes, maintaining focus and building credibility. your plan should answer critical questions about your farm's purpose, status, ambitions, strategies, and success indicators. regularly update your plan to adapt to changing circumstances. guidance is provided to create a comprehensive plan, including vision statements, goals, and actions..

Writing a business plan helps you organise your thoughts and map out the road to where you want to take your business.

Research shows that businesses with a business plan perform better than those without.

Why write a business plan?

Writing a business plan helps you organise your thoughts and map out the road to where you want to take your business.  An effective business plan lays the blueprint for future business success. A business plan:

• Helps you organise your thoughts and road map where you want to take your business
• Aligns owners, investors and staff
• Demonstrates you are looking at all possibilities
• Gives you confidence you have the best chance of making your business succeed
• Helps you identify opportunities you may never have otherwise recognised – and avoid potentially expensive problems you wouldn’t have otherwise seen coming.

How does business planning work?

Business planning challenges you to think through your ideas and identify possible issues and opportunities.

• Provides a process to consider where you are now, look at options, seek advice, and select the most important things to take forward.
• Gives you direction, a map to follow, and a sense of urgency - helping you, your staff and advisers prioritise effort.
• Allows you to measure progress towards  goals  and take action to ensure you keep on track
• Builds credibility and convinces others (including lenders) you know what you're doing.

Who is responsible for the business plan?

The business manager is responsible for the business plan, but good plans are contributed to by staff and advisers, overseen by directors, trustees and owners; reviewed by financiers, and implemented by staff, so all pull in the same direction

What questions should a good business plan answer?

• What are we about?
• Where are we now?
• Where do we want to be?
• How will we get there?
• How will we know we’ve succeeded?

How often do I update my business plan?

At least annually, because no situation stays the same for long; your business will face new challenges and opportunities over the years which is why it’s essential you regularly review and update your business plan.

Write your business plan

Create a business plan suitable for sharing with your bank, potential investors, business partners, farm advisory team or staff.

• Farm Business Plan  (Editable pdf)
• Farm Business Plan  (Word doc)
• Farm Business Plan template guide  (pdf)

Need help creating your vision statements and goals and actions for your business plan? Use the interactive QuickPlan tool to select from examples or create your own.

Starting afresh or revisiting your business planning? Create your vision, assess your situation, set goals and actions; and plan your succession and governance.

Additional Resources

Related content.

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How to Start a Profitable Dairy Farming Business [11 Steps]

By Nick Cotter Updated Feb 05, 2024

Business Steps:

1. perform market analysis., 2. draft a dairy farming business plan., 3. develop a dairy farming brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for dairy farming., 6. open a business bank account and secure funding as needed., 7. set pricing for dairy farming services., 8. acquire dairy farming equipment and supplies., 9. obtain business insurance for dairy farming, if required., 10. begin marketing your dairy farming services., 11. expand your dairy farming business..

Starting a dairy farming business requires a comprehensive understanding of the market. A thorough market analysis will help you identify the demand for dairy products, understand the competitive landscape, and determine the best strategies for entry. Here are some essential steps to guide you through the market analysis process:

• Research the local and regional demand for dairy products, focusing on consumer preferences, consumption trends, and potential gaps in the market.
• Analyze the competition by identifying existing dairy farms, their product offerings, pricing strategies, and market share. This will help you find your unique selling proposition.
• Examine the supply chain for dairy farming, including the availability of feed, veterinary services, and access to markets for selling your products.
• Study the regulatory environment to understand the licensing, health regulations, and environmental standards you need to comply with in your dairy farming business.
• Consider the impact of economic factors such as milk prices, input costs, and subsidies that could affect the profitability of your dairy farm.
• Assess the risks involved in dairy farming, including disease outbreaks, price volatility, and climate-related challenges.

Are dairy farming businesses profitable?

Yes, dairy farming businesses can be profitable, depending on the size of the operation and other factors such as the type of cows being milked, the market for milk and other dairy products, and the cost and availability of feed and other resources. Dairy farming can also be a labor-intensive business that requires substantial investments in both time and money.

A comprehensive dairy farming business plan is essential as it serves as a roadmap for your venture, outlining your business's goals, strategies, and financial projections. Here's a guide to help you draft an effective business plan:

• Executive Summary: Summarize your dairy farming business, including the mission statement, farm details, and the products you plan to offer.
• Company Description: Provide detailed information about your farm, the ownership structure, location, and the competitive advantages of your dairy business.
• Market Analysis: Research the dairy industry, identify your target market, analyze competitors, and understand consumer demands and trends.
• Organization and Management: Outline your farm's organizational structure, detailing the roles and responsibilities of the management team.
• Products and Services: Describe the dairy products you will produce, such as milk, cheese, yogurt, or butter, and any additional services you may offer.
• Marketing and Sales Strategy: Explain how you plan to attract and retain customers, including your sales strategy and promotional activities.
• Financial Projections: Present a financial plan with projections for income, expenses, cash flow, and a break-even analysis.
• Appendix: Include any additional documentation that supports your business plan, such as resumes, permits, or legal documents.

How does a dairy farming business make money?

Dairy farming businesses make money by selling the milk, butter, cheese, and other products from the cows to customers. They have the ability to reach a wide variety of target audiences, from grocery stores and restaurants to cheese tastings and farmer's markets. For example, an air duct cleaning business can target homeowners and commercial customers who need their air ducts inspected and cleaned annually. Additionally, they could offer services such as carpet cleanings and air filter changes as part of their business model.

Building a brand in the dairy farming industry involves emphasizing the quality, purity, and ethical practices of your production. Your brand should communicate trust and commitment to natural, wholesome dairy products. Focus on these key elements:

• Brand Values: Highlight your commitment to sustainable farming, animal welfare, and natural products.
• Visual Branding: Develop a logo and packaging that convey freshness, purity, and the farm-to-table concept.
• Product Differentiation: Showcase any unique aspects of your dairy products, such as organic certification or specialty items.
• Community Engagement: Build brand loyalty by engaging with your community through farm tours, local markets, and educational initiatives.

How to come up with a name for your dairy farming business?

Coming up with a name for your dairy farming business requires a creative and thoughtful approach. Consider starting by brainstorming words that evoke feelings related to dairy farming, such as freshness, wholesomeness, or nature. Then consider words and phrases that will capture the spirit of your business and reflect its unique purpose. If ideas don’t come easily, try using word association to help generate new perspectives on the name. Finally, it is important to ensure that the chosen name is easy to pronounce and remember, as well as being distinct enough to be recognisable when marketing your business.

Formalizing your business registration is a critical step in legitimizing your dairy farming enterprise. This process can vary depending on your location, but it typically involves a few common steps to ensure that your business is recognized by the law and ready to operate. Follow these guidelines to get your dairy farm legally established:

• Choose a Business Structure: Decide whether your dairy farm will be a sole proprietorship, partnership, limited liability company (LLC), or a corporation. Each structure has different legal and tax implications.
• Register Your Business Name: Select a unique name for your dairy business and register it with the appropriate state authority. Check for trademarks to avoid infringement.
• Obtain Necessary Licenses and Permits: Research and secure all required local, state, and federal licenses and permits for operating a dairy farm, including health permits and land use approvals.
• Get an Employer Identification Number (EIN): If you plan to hire employees, apply for an EIN from the IRS for tax purposes.
• Register for State and Local Taxes: Register with your state's taxation department to obtain a tax identification number, worker's compensation, unemployment, and disability insurance.
• File Your Business Formation Documents: Submit articles of incorporation or organization with your state's business filing office, if forming an LLC or corporation.

Resources to help get you started:

Explore crucial materials designed for dairy farming entrepreneurs, featuring publications, industry reports, newsletters, and more to illuminate market trends, operational excellence, and strategic growth advice:

• Dairy Herd Management : Offers insights on herd management strategies, health tips, and the latest technology trends in the dairy industry. Link .
• Hoards Dairyman : An industry-leading publication providing research, dairy economics, and product news. Link .
• The Dairy Site : Delivers news, analysis, and articles on dairy market trends, animal health, and farming efficiencies. Link .
• Farm Journal's MILK : Focuses on business information and industry data for dairy producers. Link .
• Progressive Dairy : Highlights innovative practices, production tips, and management techniques for dairy farmers. Link .
• Dairy Foods Magazine : Covers dairy processing, sustainability practices, and market dynamics affecting the dairy industry. Link .

Starting a dairy farm involves navigating through various regulations to ensure your business is compliant with local, state, and federal laws. Acquiring the necessary licenses and permits is a critical step that legitimizes your operations and helps maintain public health standards. Below is a guide to help you through this process:

• Research Local Zoning Laws: Check with your local zoning office to ensure that your land is zoned for agricultural use and specifically for dairy farming.
• Obtain a Business License: Register your dairy farm as a business with your city or county, and obtain a general business license.
• Dairy Permit: Contact your state's Department of Agriculture to apply for a dairy permit, which usually requires an inspection of your facilities to ensure they meet health and safety standards.
• Environmental Permits: You may need permits related to waste management and water use. Check with the Environmental Protection Agency (EPA) or equivalent state agency.
• Building Permits: If you're constructing new facilities or altering existing ones, you'll need to secure building permits from your local government.
• Health Department Permits: Consult your local health department about any additional permits related to the handling and processing of milk and dairy products.

What licenses and permits are needed to run a dairy farming business?

The licenses and permits required to run a dairy farming business will vary depending on the location and type of business. Generally, you will need to acquire a local business license, as well as any necessary permits for keeping and raising livestock. In addition, nearby ordinances may require additional permits, such as water discharge permits or zoning permits. You may also need to obtain a dairy license from your state agriculture department, or the state's Department of Environmental Protection.

Starting a dairy farming business requires careful financial planning and management. A dedicated business bank account is essential for keeping personal and business finances separate and professional. Additionally, securing adequate funding is crucial for covering startup costs and ensuring smooth operations. Follow these steps to set your dairy farm on a firm financial foundation:

• Choose the right bank: Research banks that offer business accounts with favorable terms. Consider factors like fees, services, and any agricultural business incentives they may provide.
• Prepare the necessary documents: Typically, you'll need your business registration details, tax identification number, and personal identification to open an account.
• Explore funding options: Look into grants, loans, and investors that specialize in agriculture or small businesses. Government programs may offer favorable terms for rural businesses.
• Develop a business plan: A solid business plan will not only help you secure funding but also guide your business decisions. Make sure it includes financial projections and a clear strategy for growth.
• Consider equipment financing: Dairy farming requires substantial equipment. Leasing or getting a loan for equipment can help manage cash flow.
• Monitor your financial health: Regularly review your finances to ensure your business stays on track. Professional accounting software or a dedicated accountant can assist with this.

Setting the right prices for your dairy farming services is crucial to ensure a profitable business while remaining competitive in the market. Careful consideration of your costs, market rates, and the value you offer to customers is essential. Below is guidance to help you establish your pricing strategy:

• Analyze Costs: Calculate all the costs involved in your dairy operation, including feed, labor, equipment, maintenance, and overheads. Your prices should cover these costs and allow for a reasonable profit margin.
• Competitive Pricing: Research what other dairy farms charge for similar services. Use this information to set competitive prices, but don't undervalue your services just to undercut the competition.
• Value-Based Pricing: Consider the unique aspects of your services that might warrant a higher price, such as organic certification, premium quality, or specialized products.
• Flexible Pricing Models: Develop pricing models that can accommodate different customers, such as wholesale rates for large orders or retail prices for direct-to-consumer sales.
• Review and Adjust: Regularly review your pricing to ensure it reflects any changes in costs, market demand, and the overall economic climate. Be prepared to adjust prices as necessary to stay competitive and profitable.

What does it cost to start a dairy farming business?

Initiating a dairy farming business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $400000 for launching such an business. Please note, not all of these costs may be necessary to start up your dairy farming business.

Starting a dairy farm requires careful planning and acquisition of essential equipment and supplies to ensure that your operation runs smoothly and efficiently. From milking machines to feed, each item plays a pivotal role in the health of your livestock and the quality of the dairy products you produce. Consider the following list of necessary equipment and supplies as you embark on your dairy farming venture.

• Milking Equipment: Purchase reliable milking machines, stainless steel milk buckets, teat cups, and sanitizing systems to ensure a hygienic milking process.
• Housing Supplies: Invest in comfortable and spacious cow barns or sheds with proper ventilation, bedding materials, and manure management systems.
• Feeding Equipment: Acquire feeders, water troughs, silos for feed storage, and a mixer wagon for preparing and distributing a balanced diet.
• Health and Hygiene Supplies: Keep a stock of veterinary supplies, such as medicines, vaccines, and first aid kits, alongside cleaning agents and equipment for barn hygiene.
• Refrigeration System: Ensure you have a cooling tank or bulk milk cooler to maintain the quality of milk post-harvest.
• Fencing and Security: Install secure fencing around the perimeter and invest in security cameras or systems to protect your livestock and property.
• Record Keeping and Management Tools: Utilize dairy management software or maintain logs for breeding, production, and health records of your herd.

List of software, tools and supplies needed to start a dairy farming business:

• Livestock feed (per ton): $160 - $400
• Milking machines: $3,000 - $7,000
• Cattle stalls/shelters: $4,000 - $7,000
• Breeding supplies (mate selection, semen analysis, etc.): $250 - $1000
• Farm management software: $60 - $150/month
• Computer hardware and software: $500 - $1500
• Cow ID tags and record keeping supplies: $100 - $500
• Cattle handling equipment: $2,000 -$5,000
• Direct-marketing supplies (labels, containers):$200-$500
• Water supply equipment (tanks, pumps):$900-$3,500

It is crucial to protect your dairy farming venture with the appropriate business insurance. This will safeguard against potential risks and ensure that your operations can continue smoothly in the event of unforeseen circumstances. Here is a guide to obtaining business insurance for your dairy farm:

• Research different types of insurance: Look into property insurance, liability insurance, livestock insurance, and product liability insurance to cover various aspects of your dairy farm.
• Assess your farm's specific needs: Evaluate the size of your operation, the number of animals, equipment, buildings, and any special requirements to determine the coverage you need.
• Consult with insurance professionals: Speak to agents who specialize in agricultural insurance to get advice on the best policies for your situation.
• Compare quotes: Obtain quotes from several insurance companies to find the most comprehensive coverage at a competitive price.
• Review the policy details: Carefully read the terms and conditions of the insurance policy to understand what is covered and any exclusions or limitations.
• Stay compliant: Ensure that your insurance meets any legal requirements in your region for dairy farming businesses.
• Regularly review your coverage: As your dairy farm grows or changes, periodically reassess your insurance needs to make sure you remain adequately protected.

Marketing your dairy farming services is key to attracting customers and building partnerships. Developing a strong brand and outreach strategy will help your dairy farm stand out in the market. Here are some essential steps to effectively promote your dairy farm:

• Identify Your Target Market: Understand who your ideal customers are, whether they are local grocers, restaurants, or direct consumers.
• Develop a Brand: Create a memorable brand name, logo, and slogan that reflects the quality and values of your dairy products.
• Online Presence: Build a professional website and engage with customers through social media platforms to increase visibility.
• Community Engagement: Participate in local farmer's markets, fairs, and agricultural shows to showcase your products and network with potential clients.
• Advertising: Invest in advertising through local newspapers, radio, or online platforms targeting audiences interested in dairy products.
• Customer Experience: Provide excellent customer service and encourage word-of-mouth referrals by ensuring customer satisfaction.

Expanding a dairy farming business requires strategic planning and careful consideration of both market demands and resource management. This phase is crucial for sustainable growth and long-term success. Here are key points to consider:

• Assess Market Demand: Understand local and regional dairy product demands. Consider expanding product lines or entering new markets.
• Upgrade Facilities: Invest in modernizing milking equipment and storage facilities to increase efficiency and production capacity.
• Enhance Animal Welfare: Implement practices for better health and productivity of the herd, such as improved feeding, housing, and veterinary care.
• Invest in Technology: Utilize technology for herd management, milk quality control, and operational efficiency.
• Staff Training: Train staff in advanced dairy farming techniques and management practices to ensure high productivity and quality standards.
• Financial Management: Plan for financial investments and seek funding opportunities. Maintain a balance between debt and profitability.
• Environmental Sustainability: Adopt eco-friendly practices like waste management and renewable energy sources to reduce the environmental impact.
• Network and Collaborate: Engage with dairy associations, local farmers, and agribusiness experts for insights and partnership opportunities.
• Marketing Strategies: Develop strong marketing campaigns to promote products and build brand recognition.

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Dairy Farm Business Plan Template

Published Dec.08, 2017

Updated Apr.22, 2024

By: Cynthia Turner

Average rating 3.7 / 5. Vote count: 3

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Table of Content

Do you want to start dairy farm business?

Have you got some cash to invest and you are planning to start a dairy farm ? Well, if that’s the case then you are going the right way. Dairy products are a compulsory ingredient of our food and there will not be a single home that does not consume dairy products. Another advantage is that people need dairy foods on a regular basis, nearly every day.

The biggest advantage in starting this dairy farming business plan , which gives it an edge on other startups, is that it gives us the maximum rate of return on our relatively small investment group business plan as compared to other businesses. So, by investing in this dairy farming business plan you can make some serious cash on a daily basis.

Despite having all these perks, this business also has a dark side which is its difficult planning at the initial stage. It has got more constraints as compared to the normal businesses out there, that is why before starting it, you need to have a well-structured dairy farming business plan covering even the tiniest bit of details.

To help you avoid all the trouble of thinking about everything and making a plan yourself, we are providing a detailed dairy farming business plan of a startup “Milk&Milk” which is soon going to be launched.

Executive Summary

2.1 the business.

Milk&Milk will be a registered American dairy farming business plan based in Spring Valley, a village in the Rockland County of New York, at a 40-minute drive from the center of New York City. Nearly 80 acres of land in the outskirt of village has been selected and acquired as the farm site after detailed market analysis.

[start_your_bp] The dairy farming business plan will be owned and operated by Michael Benrick. Michael did his Bachelors in Agriculture Sciences from Cornell University and Masters in Business Administration from Harvard University. After his studies he worked in several dairy farms in USA ranging from small startups to multinational corporations and has been serving as the operational head of milk production unit in Nestle, USA for the last 10 years. Michael comes from a farming family and his father is a farmer himself, owning several acres land in the same village. It is partially due to his experience in dairy farm industry and partially due to his similar family business that Michael knows every tiniest bit of detail about how to start a dairy farm .

2.2 Management

Milk&Milk is primarily a milk producing company, involved in the breeding of milk-producing animals to produce large quantities of milk for commercial purposes but the company will also produce other dairy products. Being located in a village, the dairy farming business plan will have a continuous supply of all resources including the food for the animals. To manage the animals and resources efficiently, Michael has decided to hire a large workforce consisting of local inhabitants so as to ensure quality of their products.

2.3 Customers

The company aims to serve whole Rockland County along with a major portion of New York City’s residential zone.

2.4 Target of the Company

Michael’s target is to become one of the best natural dairy products producer of New York City.

Company Summary

3.1 company owner.

Milk&Milk is solely owned and operated by Michael Benrick who has more the 20 years’ experience of working in leading dairy farm companies, especially Nestle.

3.2 Why the Business is being started

Throughout his serving career, Michael did not feel happy about the mechanical procedures of production of dairy products which resulted in the loss of their natural characteristics. He had always thought to bring innovation in the traditional procedures of production while maintaining the nutrients and natural characteristics in the dairy products. It was last year, when he actually said ‘goodbye’ to Nestle and started working on his own dairy products farm.

3.3 How the Business will be started

Michael worked on his idea for about a year and developed a detailed dairy farming business plan covering everything, even the future forecasted demands. He took help from his friend, Anna, who is a financial expert in Nestle, and crafted a detailed map about the cost to start a dairy farm .

Michael has forecasted following costs for expenses, assets, investment, and loans for the Start-up.

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by company’s analysts, is given below:

Services for customers

Milk&Milk will not only produce milk and other dairy products for commercial purposes but the company also aims to provide various cattle related products and services to its customers. The main services incorporated in its new dairy farm business plan  are as follows:

• Production of milk, butter, cheese, yogurt, cream, and other cultured dairy foods
• Production of canned beef
• Farrier and shearing services
• Consultancy services

Marketing Analysis of dairy farming business

The most important and difficult part in developing a good dairy farm business plan is its marketing analysis that’s why Michael obtained the services of marketing experts to help him develop a good dairy farming business plan . He went through various dairy farming business plan samples  before selecting the best dairy farm business plan template  to work on.

The success or failure a startup totally depends upon how they market themselves to target their specific customer groups. A successful marketing strategy can only be developed after knowing the target audience and potential customers. Michael has carried out at extensive research with marketing experts to know their target customers and focus their marketing strategy towards them.

5.1 Marketing Segmentation

Milk&Milk will target all customers ranging from individual buyers to multinational retail stores. The marketing experts have identified following type of target audience which can become the potential customers of the company.

The detailed marketing segmentation comprising of the company’s target audience and sale of the dairy packages unit are as follows:

5.1.1 Individual Buyers:

Milk&Milk will open three small retail locations in its initial phase, in the first year of its startup. One retail location will be in Rockland County and the other two will be in New York City. Through these retail locations, the company will target individual buyers residing in these areas who will be needing our dairy products on a regular basis throughout the year.

5.1.2 Departmental Stores:

Milk&Milk will supply its dairy products to various other retail and grocery stores. These departmental stores will make up the bulk of company’s customers and more than half of our products will be sold to them. These stores will also be needing our products on a daily basis throughout the year.

5.1.3 Restaurants and Hotels:

Milk&Milk will also supply their dairy products and beef to various restaurants and hotels on a regular basis throughout the year. These restaurants will become our biggest consumer after the departmental stores.

5.1.4 Companies and Businesses:

Milk&Milk will also supply milk to various companies and businesses based in New York City. The companies need a continuous supply of milk for making tea for their crew on a daily basis. Michael had already been contacted by a few medium sized companies to provide their canned milk on weekly basis.

5.1.5 Dairy Farm Owners:

The company will also provide consultancy and advisory services like farrier and shearing to the various farm owners located in Rockland County.

The detailed market analysis of our potential customers is given in the following table:

Milk&Milk aims to become the best dairy products company of New York within next 5 years of its launch and one of the leading dairy farm companies of America within next 10 years. We aim to provide highest quality dairy products to our consumers within affordable prices. We will keep all our dairy products as much original and natural as possible. We will only produce the required amount of products as forecasted by our analysts to reduce the use of preservatives and other artificial additives. Michael has already started planning for his goal of reviving natural dairy products.

5.2 Business Target

At our company, we will also provide a top-notch customer service. Our every employee and salesperson will treat our customers with utmost respect so as to build a long-lasting relationship with them. We will also provide highest quality consultancy and advisory services to the farmers located in the Rockland County.

5.3 Product Pricing

Setting the prices of products is the most difficult part of any dairy farming business plan , especially for a risky business like dairy farm. If the prices of our products are higher as compared to our competitors then people would not get attracted towards us, similarly if the prices are lower then it will be difficult to achieve our MARR (minimum attractive rate of return).

Considering all restraints and aspects, Michael has priced some of the products, milk and flavored yogurt, slightly higher than competitor’s products so as to balance the cost needed to manufacture high quality natural products and to avoid financial problems in the dairy farm business management . While most of our products can be bought in nearly the same price as the similar products of other companies.

Planning the sales strategy can be very complicated especially for a person with no prior knowledge. To make a small dairy farming business plan  of your own business, you can take help from the sales strategy of this sample dairy farm business plan .

The sales strategy of Milk&Milk developed by Michael and his friend Anna, a finance expert, is as follows:

6.1 Competitive Analysis:

Milk&Milk will have various competitors ranging from small dairy products manufacturers to multinational corporations. Our competitors may have established businesses and low product prices but no one will surpass us when it comes to the quality of products. Our competitive edge over other dairy farm businesses and dairy products manufacturers will be the ‘naturality’ of our products which is lacked by nearly all of our competitors. We are sure that people will prefer our slightly high-priced but natural products as compared to other dairy products available in market.

6.2 Sales Strategy

We will introduce our startup to our target customers and stake holders in the agriculture industry by sending brochures and introductory letters. We will attend all subsequent business fairs, food seminars and expos, and will carry out a large-scale social media campaign for our advertisement. We will send a free sample of our dairy products to several hotels and restaurants so that they can know the superior quality of our products. We will also offer discounts and gifts on our products present in several retail stores.

6.3 Sales Forecast

We believe that if people try our products, they will then use them for the rest of their lives thus the sales pattern will always increase with years. Our customers will be needing our products throughout the year. By analyzing our market segmentation strategy , our experts have forecasted the following sales on yearly basis which are summarized in the column charts.

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

Michael acquired the services of a Human Resource Manager who instructed him how to write a business plan for a dairy farm  incorporating the HR aspect. Michael, with the help of HR Manager and financial experts developed the following plan for the staff needed for the company along with their average salaries.

7.1 Company Staff

Michael will act as the Chief Operating Officer of the company. The company will initially hire following people:

• 1 General Dairy Farm Manager to manage the overall operations in dairy farm and the production unit.
• 2 Administrators / Accountants to maintain financial records.
• 2 Engineers responsible for operating and maintaining packaging unit.
• 4 Sales and Marketing Executives responsible for delivering products to retailers and discover new ventures.
• 20 Farm / Field / Packaging Employees for operating the farm and production unit.
• 4 Drivers to transport products to various retail locations, hotels and restaurants.
• 1 Front Desk Officer to act as a receptionist in the company headquarters.

To ensure the best quality service, all employees will be selected through vigorous testing and will be trained for a month before starting their jobs.

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for next three years.

Financial Plan

Michael has developed the following financial plan with the help of Anna, which outlines the financial development of Milk&Milk over the next three years. The finance experts helped him to figure out <strong>how much does it cost to start a dairy farm<strong>.

Michael had been planning this dairy farming business plan for years and thus had saved up for this venture. That’s why the company will be solely financed by him and he will also control the direction of business to make sure that it is expanding at the forecasted rate. No equity funding or outside loan will be required unless the company expands faster than forecasted.

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of following assumptions. These assumptions are quite conservative and are also expected to show deviation but to a limited level such that the company’s major financial strategy will not be affected.

8.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis.

The following table shows the company’s Brake-even Analysis.

8.3 Projected Profit and Losss

The following charts show the company’s expected Profit and Loss situation on the monthly and yearly basis.

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

The following table shows detailed information about profit and loss, and total cost of sales.

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent.

8.5 Projected Balance Sheet

The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

8.6 Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, net worth.

Download Dairy Farm Business Plan Sample in pdf

OGScapital writer specializes business plan themes such as cattle farming business plan , chicken farming business plan , goat farming business plan , pig farm business plan , poultry farming business plan and helps you understand benefits of business continuity planning , etc.

4 thoughts on “ Dairy Farm Business Plan Template ”

The business plan template is indeed very good and it does not capture any loan amount borrowed for how long did the farmer save before starting the farm. It does not also show how many animals he started with, as a guide many people may want to know is it 10 or 50 or 100 animals economical for a small scale farmer. Sorry if my questions are in the story but I scanned through. Thank you.

Thank you for your comment. If you need assistance in writing your business plan please contact us by email: [email protected] or call us at USA +1-619-727-5304, UK +44-203-318-1069, Canada +1-613-699-7822, Australia +61-385-956-735.

Hi, is very interested.

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Missouri 3,500-cow dairy business plan.

Joe Horner State Specialist, Agricultural Business and Policy Extension

Ryan Milhollin State Specialist, Agricultural Business and Policy Extension

Joseph Zulovich Assistant Extension Professor, Agricultural Systems Management

Teng Lim Extension Professor, Agricultural Systems Management

This report is designed to guide planning a completely new dairy. The dairy model uses next generation confinement housing solutions: freestalls with sand bedding and tunnel ventilation to improve cow comfort and cooling. A 72-cow rotary parlor is used to milk the herd three times per day. Capital investments, operating costs, production plans, rations, forage systems, housing systems and manure systems are designed as integrated systems.

• Dairy business plan
• Rotary parlor
• Dairy production
• Dairy forage planning
• Dairy financial planning

Related programs

• Dairy Extension
• Agricultural Business and Policy Extension

Related publications

• Missouri Robotic Dairy Business Plans
• Missouri 400-Cow Dairy and 690-Cow Dairy Business Plans

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8 Things You Need to Know Before Starting Your Own Dairy Farm

Develop a Business Plan and SWOT Analysis

It is important to remember that a dairy farm is a business. Development of detailed business plan and a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of your plan and the resources you have available will be critical to the success of your business. How many cows will you milk? Where will you market your milk? Will you hire employees? How much money do you need to live on after the dairy bills are all paid? Your business plan should include a cash flow plan that will help you set reasonable expectations for your expenses and cost of production.

Consult the Experts

Even if you grew up on a dairy and learned how to feed and milk cows from your parents and grandparents it is important to consult experts in the dairy industry as you develop your business plan and design your management system. Other dairy producers are great resources. Attend field days and open houses on dairy farms in your area and other parts of the state or country. When visiting other farms find out what has worked well on those farms and what has not worked, but keep in mind that just because something worked on one farm does not mean it will work for you on your farm. In addition to farmers, talk to veterinarians, nutritionists, agronomists, bankers, extension educators, and others that can provide different perspectives on management of your dairy.

Create a Cropping and Feeding Program

Whether you are going to feed a TMR (total mixed ration), graze your cattle, or some combination of both; dairy cattle require a certain set of nutrients to support themselves, produce milk, and grow a calf. Work with a nutritionist to develop rations for your lactating cows and dry cows and heifers if these animals are to be raised on the farm. Many dairy farms in Pennsylvania produce most if not all their own forages and many of their concentrate (grain) needs. Raising all your own feed takes land and time, not to mention equipment for planting and harvesting the crops. Hiring custom operators to plant and harvest crops, or making arrangements with neighbors to share equipment and labor can reduce your capital investment as you get started with your dairy business and are building capital. Double cropping systems, with small grain crops following corn silage, are used successfully on many Pennsylvania farms.

Create a Waste Management Plan

Dairy cattle produce a lot of manure. While this manure is often referred to as waste, if managed and used properly it can be a great resource on the farm. Manure management will be tied closely to your cropping and feeding program. If you are able to use a double cropping system on your farm it will not only allow you to produce more feed but will also allow you to apply more manure to your land. Alternatives to direct land application of manure include composting and anaerobic digestion of manure, while these options may provide additional revenue and other benefits to your dairy they will also increase the capital investment required to get your dairy started. Every farm will need a manure management plan, but depending on the size of your farm a nutrient management plan may also be required. Check with your county Conservation District or local Extension office for more information.

Build Your Equity Over Time

Dairy farming requires a large capital investment. Land, buildings, equipment, and cows are expensive and few new dairy farmers will have the capital required to purchase everything when they get started in business. Many beginning farmers begin by purchasing their cows first and renting the farm and land. These initial animals are your farms equity.

Dairy Farming is a Biological System

The dairy farm is dependent on the cow's ability to live a healthy life, produce milk, and have calves that can become the next generation of the farm. Dairy farming requires detailed programs for herd health, reproduction and calf care in addition to the nutrition and financial aspects on the farm. Working with your veterinarian, genetics representatives and extension agents can help you develop comprehensive farm plans to create a positive future.

One Size Does Not Fit All

All dairy farms are different based on the producer's wishes, resource requirements, market needs and more. Multiple systems exist and can be profitable. Some producers contract out their replacements to a custom heifer raiser while others diversify by selling crops, raising steers or creating a home-bottling plant. How you farm will depend on your desires, resources, and drive.

You are a Manager First

All these previous items are just pieces of the puzzle. In order to succeed you will need to combine each aspect of management into a whole farm plan. However, you don't need to do it all. Work with trusted consultants to help you build a plan, and stick with your strengths. If you love milking cows but hate planting corn, find someone to work with who does, or contract that work out to a third party. Consider creating a farm management team or profit team that engages your consultants to be active participants in the farm's progress.

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Weather Authority Alert Day issued for potential severe thunderstorms Sunday, Memorial Day

One person hospitalized after shooting inside lynchburg tobacco shop, suspect at large, a warning and 2 watches in effect for 8 counties in the area, bird flu virus detected in beef from an ill dairy cow, but usda says meat remains safe.

Associated Press

Bird flu has been detected in beef for the first time, the U.S. Department of Agriculture announced Friday, but officials said the meat from a single sickened dairy cow was not allowed to enter the nation's food supply and beef remains safe to eat.

The USDA said the virus was found as part of testing of 96 dairy cows that were diverted from the supply because federal inspectors noticed signs of illness during routine inspections of carcasses at meat processing plants. Bird flu was found in only one of those cows.

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Bird flu has been confirmed in dairy cattle herds in nine states, has been found in milk and has prompted the slaughter of millions of chickens and turkeys . But finding it in beef is a new development for the outbreak , which began in 2022.

The agency said last month that it would test ground beef for bird flu at retail stores, but it has yet to find any sign of the virus.

Even if bird flu were to end up in consumer beef, the USDA says, cooking the meat to an internal temperature of 165 degrees Fahrenheit (73.9 Celsius) will kill it just like it kills E. coli and other viruses.

Two farmworkers at dairies in Michigan and Texas were sickened by bird flu this spring. The danger to the public remains low, but farmworkers exposed to infected animals are at higher risk, health officials said.

Only one other human case of bird flu has been confirmed in the United States. In 2022, a prisoner in a work program picked it up while killing infected birds at a poultry farm in Montrose County, Colorado. His only symptom was fatigue, and he recovered.

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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Farewell Anchor, Fresh'n Fruity and Mainland: what’s behind Fonterra’s decision to sell its consumer brands?

Professor of Agricultural Economics, Lincoln University, New Zealand

Associate Professor, Department of Agribusiness and Markets, Lincoln University, New Zealand

Disclosure statement

The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

Lincoln University provides funding as a member of The Conversation AU.

Lincoln University provides funding as a member of The Conversation NZ.

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Fonterra caught the business world by surprise last week with plans to sell off its consumer brands and businesses – including supermarket mainstays such as Anchor, Fresh'n Fruity and Mainland. The move has been described as the “most dramatic major structural change” in the company’s 23-year history.

There are several possible explanations for this shift in direction for the dairy giant.

Consumer markets have long been a cornerstone of Fonterra’s business strategy. In 2023, the cooperative reported NZ$3.3 billion in revenue earnings from its consumer brands. This benefited Fonterra and farmers alike.

Fonterra now hopes to use the sale of its consumer brands to invest in the business-to-business side of the company. Economic conditions may have played a part in the decision – but it is clearly not the only reason.

High inflation and low economic growth have put pressure on food brands, both in New Zealand and globally . This has been reflected in the performance of the consumer side of Fonterra’s business, which lost $164 million after tax in 2023 .

That said, the ongoing visibility and growth of Fonterra’s brands in emerging economies such as Sri Lanka, China and Southeast Asia , and improved performance in this financial year, seem to indicate all is not lost with the consumer market.

Branding the essentials

One of the fundamental challenges for Fonterra is the nature of what they sell. Core products such as milk, butter and cheese are seen as commodities by consumers. Shoppers generally believe there is little difference in quality between generic or supermarket labels and branded alternatives.

When finances are tight, purchasing decisions will be driven by price . To maintain (and justify) higher prices, branded products need to continually communicate their value and brand story.

This can be time consuming and costly. And there can be a fine line between adding value and simply adding costs. If investment is focused on other parts of the business, there is an increased risk of the brands losing value – especially in the face of intense competition.

So the move away from consumer products may not actually mean a move away from adding value for Fonterra.

Food manufacturers like Fonterra can add value by building partnerships with other businesses. The dairy cooperative may gain more from working with other companies to develop new products, or by helping them solve technical challenges, than it can from simply selling the ingredients themselves.

Irish food manufacturer the Kerry Group has developed innovation centres in Ireland and overseas – including in Australia , for example. A focus on partnerships and innovation has paid dividends for Fonterra as well .

Implications for New Zealand

Farmers could earn up to a potential $3.4 billion from the sale of Fonterra’s consumer businesses. They could benefit further from the simplified focus on selling high-value ingredients to food service customers.

However, losing such iconic brands domestically and internationally is a risk. Fonterra is, in essence, becoming an ingredient supplier dependent on the strategies of other businesses.

This could become an issue as competition from alternative proteins grows. While food manufacturers may find it easy to replace dairy as an ingredient in their products, it would be more difficult to eliminate an entire category such as butter or milk from the supermarket aisle.

It’s expected Fonterra would keep supplying milk for its former brands after they are sold. But there is no requirement for the new owners to source their milk from New Zealand.

When Fonterra sold the rights to the Anchor brand in Europe, the butter was initially sourced from New Zealand. After a relatively short time, manufacturing moved to the United Kingdom .

Some have suggested the sell-off could result in higher prices for consumers, on the basis that foreign owners might have less loyalty to the local community than Fonterra. But this argument is flawed.

Fonterra is a global business and has not kept prices low for New Zealanders in the past. In fact, some argue the opposite has happened.

The relationship between New Zealand’s two dominant supermarkets (Woolworths and Foodstuffs) and the two main suppliers of dairy products (Fonterra and Goodman Fielder) has been described as cosy . Critics have argued this has kept prices high.

Continued dominance of the dairy industry

Understanding the impact on consumers is made more complex by the competition landscape in New Zealand. Fonterra is required to supply milk to their main competitor, Goodman Fielder, at a price set by the Dairy Industry Regulation Act .

How the actual market will work if Fonterra sells its consumer side is unclear, although it’s likely the price will still be regulated to prevent Fonterra exploiting its monopoly position.

But a new entrant could also source at least some of its supply from other processors. This will depend, in part, on who the buyer is.

Any interest from Goodman Fielder is likely to attract the interest of the Commerce Commission. Earlier consolidation has been approved by the Commission but this would be on a different scale.

It’s more likely transnational companies such as Nestlé or Danone will be interested in buying the consumer side of Fonterra’s business, with an eye to growing markets across the globe.

As noted by Fonterra itself, there is the potential for these companies to extract greater value from the brand. Adding the products to their existing portfolios may enable greater economies of scale and scope, reducing marketing and logistics costs.

A move away from the consumer side may seem a radical change in strategy. But if Fonterra is doing this because it sees its business-to-business operation as having more growth and profit potential than branded consumer products, perhaps it’s again moving to the most attractive part of the value chain.

In that case, its underlying strategy hasn’t changed at all.

• New Zealand
• Business strategy
• Cost of living
• Consumer goods
• Dairy sector
• Dairy industry

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leadership research findings practice and skills dubrin

Leadership: Research Findings, Practice, and Skills | 8th Edition

Available study tools, mindtap management, 1 term (6 months) instant access for dubrin's leadership: research findings, practice, and skills, about this product.

Perfect for instructors who take a practical, skill-building approach to teaching leadership, the eighth edition of LEADERSHIP provides an ideal balance of essential theory and real-world applications. Andrew DuBrin, a highly respected author and consultant, incorporates the latest research on leadership and current business practices from academic journals and popular periodicals. The text provides students with a strong practical foundation by introducing leaders they can relate to and reinforcing their knowledge with frequent skill-building activities. Key updates include new opening vignettes and end-of-chapter cases, numerous additional skill-building exercises, and a role-playing or other experiential activity linked to all end-of-chapter cases. In addition, LEADERSHIP is available with MindTap for the first time. Mindtap is a personalized, fully online digital learning platform of authoritative Cengage Learning content, assignments, and services that engages students with interactivity while offering you a choice in the configuration of course work and enhancement of the curriculum. MindTap guides students through the course curriculum via an innovative Learning Path Navigator where they complete interactive self-assessments reading assignments, annotate your readings, complete homework, and engage with quizzes and assessments.

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Leadership: Research Findings, Practice, and Skills 2nd Edition

There is a newer edition of this item:.

• ISBN-10 0395856647
• ISBN-13 978-0395856642
• Edition 2nd Edition
• Publisher Houghton Mifflin
• Publication date January 1, 1998
• Language English
• Dimensions 0.75 x 7.75 x 9.5 inches
• See all details

Product details

• Publisher ‏ : ‎ Houghton Mifflin; 2nd Edition (January 1, 1998)
• Language ‏ : ‎ English
• ISBN-10 ‏ : ‎ 0395856647
• ISBN-13 ‏ : ‎ 978-0395856642
• Item Weight ‏ : ‎ 1.98 pounds
• Dimensions ‏ : ‎ 0.75 x 7.75 x 9.5 inches

About the author

Andrew j. dubrin.

Andrew J. DuBrin is a Professor Management emeritus at the Saunders College of Business at the Rochester Institute of Technology, where he has taught courses in organizational behavior, leadership, and career management. He received his PhD in industrial/organizational psychology at Michigan State University.

DuBrin has business experience in human resource management, and consults with organizational and individuals. His specialties include leadership, organizational politics including influence tactics and impression management, and career development. He is an established author of professional books, text books, and trade books, and also contributes to professional journals.

Many of the examples and cases in his book stem from personal contacts, including family members, friends, and his experiences as a customer.

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