how to evaluate the effectiveness of a presentation

How to Evaluate Presentation Effectiveness and ROI

Your presentation’s success is non-negotiable. Motivating your audience and reaching your goals requires a break-through presentation, but sinking time and money into designing elaborate decks can decrease efficiency and your ROI before you’ve even presented. Your time is best spent crafting the message you need to share to attain your business goals.

Setting goals and measurable outcomes

Before you can gauge the success of your presentation , you’ll need to outline the information you want your audience to absorb and perfect your call to action. 

First, break your content down into 3 steps:

• Spark excitement with an exciting or fun intro that fits your style and aligns with your material.
• Present the problem or issue and propose your solution.
• Close it out with a strong call to action. Don’t leave your audience guessing how they should feel or what they should do.

You should know what you want your audience to do after your presentation. Consider ways you can track their behavior and set quantifiable goals. You’ll need to set goal behavior(s) and identify the time each action should occur by (ie. 25% of viewers go to your site within 48hrs and/or 10% of viewers make a purchase within 30 days).

Create profitable presentations

A presentation’s effectiveness is only as good as your audience’s engagement. 

Make sure to emphasize visuals while keeping everything as clean and legible as possible. Feel free to sprinkle in a bit of color, movement, or other eye-catching excitement but don’t over-do it. Not a design guru? No problem, don’t be afraid to use a template and customize it as needed! Staring at a blank white slide doesn’t have to be your reality the night before a big presentation. Templates help you and your team get started with less stress so you can focus on the message and delivery of your presentation. 

Additionally, having standard decks ready for your teams to use will allow them to edit slides quickly and create new iterations in a snap. Keep your old slides stored safely on the cloud and revisit them whenever you’d like. Technology allows us to be extremely agile in today’s fast-paced business world. Better organization and access can give your company the advantage it needs to stay ahead of competitors. 

Don’t forget: presentation engagement directly correlates with presentation success and profitability. If you can capture your audience’s attention with the visual interest of your deck and delight them with your content on and off the slides, you will be set up for success.

Why presentation ROI matters

Measuring the value of each presentation is a great way to hone in on what’s working and what needs to be reworked. If a certain strategy isn’t producing the results you want, revamp or restart quickly to minimize your losses. Businesses that are flexible and willing to pivot as needed can thrive even in difficult environments.

Setting goals, tracking your audience, and calculating ROI lets you learn more about your target audience and leverage your business strengths all while minimizing any weaknesses. If you know what works, you can consistently improve your tactics and therefore your presentation, product, company, and teams.

Calculate presentation ROI

Quantifying a presentation’s value may seem impractical but it doesn’t have to be. 

Traditionally, presenters observe their audience and ask them for feedback directly but in today’s digital world a lot of this physical information is lost via video conference calls. You can always try to determine effectiveness by sending out post presentation emails... but how many people are willing to fill out an email survey after sitting through a presentation? Luckily, with current technology and analytics, there are better (and easier) ways to know exactly where and for how long people are viewing your presentations.

Increase returns with successful presentations

Time is money, so the faster you can create beautiful presentations, the more money you can invest back into other aspects of your business. Less time fiddling with misaligned bullet points or finding the perfect stock photo means more time focusing on refining your message and polishing your speech. If you can decrease the time needed to build out solid decks you can reinvest those savings. Beautiful.ai can cut the time spent building presentations in half without sacrificing professionalism or design quality.

Minimize investment and maximize return with Beautiful.ai

Tools to track and increase your presentation’s ROI

Save time without missing out on stylish design.

Beautiful.ai applies the rules of great design automatically to every presentation. Add content without worrying about having to resize fonts or double-check every slide for design faux pas. Plus you get quick, easy access to libraries full of icons and photographs.

Access presentation views and analytics

With Pro, you have access to an analytic dashboard that lets you easily track who views your presentation, which pages they spend the most time on, what the average completion rate is, and more.

Cloud collaboration and organization

Sending ZIP files and presentations via email is a thing of the past. With storage online, you can work and share with your team in real-time without any hassle.

You can get started here .

Cassie Ricci

Cassie is a tech writer, SaaS support specialist, and self-proclaimed nerd.

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6 Ways You Can Evaluate Your Own Presentation

Hrideep barot.

• Body Language & Delivery , Presentation , Public Speaking

Naturally, giving a presentation is a skill that falls on the professional side of the spectrum. It involves a lot of formality along with practice to get good at it. 

But how do you decide what exactly it is that you need to work on? Read on to find out about six ways to evaluate your presentation skills.

Evaluating your presentation requires the ability to analyze your performance based on some very specific criteria related to delivery and content. More importantly, you must do it in an objective sense, without letting your self-bias come in the way.

Importance and benefits of evaluating your presentations yourself

Public speaking requires skills that are developed over time. Whether you’re a pro at it or a beginner, there is always room to grow because people have a varying set of abilities. 

Presentations are all about influence. You aim to create a dynamic with your audience so they buy into whatever it is that you’re trying to convey. 

And if you keep innovating your techniques and find your strength (which all comes with self-evaluating), you’ll essentially be enhancing your power to influence. 

In addition to that, it makes you a better presenter. The lack of being told what to do by someone else gives you a sense of self-confidence and patience. 

Additionally, you being a good presenter would mean more successful meetings, which in turn means you’d profit your business.

Basically, the better your presentation, the more likely are your chances to successfully fulfill your agenda. So grab a paper and a pen and embark upon your journey of getting better!

What criteria do I need to follow for evaluation?

Let’s address the skills we need for pulling off a good presentation.

Quality of content

• Engagement with audience
• Visual aids
• Focusing on strengths. 

Based on these categories, you need to form criteria to test yourself. Think of it like setting a frame of reference for yourself, placing yourself on a scale ranging between good and bad would help you track your progress. 

Following are the pointers you need to keep in mind while evaluating your presentation skills-

The two most things to keep in mind about structure is that you need to have a very intriguing start to your presentation, something that hooks the audience. (an anecdote, perhaps)

Secondly, make sure your ending is clear and in alignment with the purpose of the presentation. And include a call to action. For example, if your presentation is about mental health awareness, make sure one of your end slides has a comprehensive contact list of psychologists/therapists. 

Apart from that, the transitions between your pointers have to be smooth. Try adding segues (which is basically building context for your next point) In the previous example, a personal anecdote involving someone with depression can be a good segue to talk about the importance of mental health. 

If you’re new to structuring content or making presentations, here’s an article of ours that might help- The Ultimate Guide to Structuring a Speech

Delivery is everything. From gestures to hand movements, your body language must emphasize CONVEYING something. 

When you say something especially important, there must be some emphasis on part of your delivery. Like slowing your speech, or knocking the table, or repetition of the point, etc. 

There should be some sort of continuity to your narrative, the ‘flow’ must come naturally. This can be done using the smooth transition technique mentioned above. 

Adding a story-like quality to your speech might help. (having proper segregation between the beginning, middle, and end)

You cannot be providing generic content. Always remember, in presentations, quality surpasses quantity. 

Rambling about your topic on and on would not only bore your audience but also hinder the aforementioned flow and transitions that are so important. 

You need to make sure you’re adding something of value that is unique to you, and not general. You may refer to our article that might help further with this- Should a Presentation Have an Agenda?

Engagement with the audience

Your content must always be altered according to your audience. Knowing your audience is a very crucial step. You cannot say the same things in front of an MNC board meeting members as you would in front of a bunch of college students.

Knowing your audience helps you decide your content, flow, transition, practically everything. 

Also, engagement with the audience means the interaction that takes place between you and them. You need to appear approachable for them to talk to you. 

But at the same time, you need to prepare yourself in advance to be able to answer the questions that might come your way. A little prediction here and there can save you a lot of anxiety. 

Visual Aids

Visual aids during a presentation include everything from the design and arrangement of content in your presentation to your appearance. (But mostly the former)

Now when it comes to visual aids in a PPT, there is no better advice than the 5 by 5 rule.

The Powerpoint 5×5 slide rule states that-

a. Each of your slides should have no more than 5 lines.

b. Each of those lines should have no more than 5 words.

It ensures keeping your content crisp and to the point. A tip to apply this rule would be to not focus on including the main content in the ppt. Instead, write only pointers and elaborate on them yourself.

This way, you prevent your audience from getting too caught up in reading the slides hence getting distracted from you. 

How exactly do I evaluate my presentation?

Here are the six-pointers that will guide you through it step-by-step.

Identify patterns

Keeping in mind the above-mentioned pointers, start looking for what you’re doing wrong.

Is there something that you repetitively keep doing wrong? Maybe the topics you choose aren’t relevant, maybe you use too much text in slides, maybe you don’t captivate your audience by raising vocals, maybe you don’t move enough. 

There are always patterns. You need to develop attention to detail. 

Focus on the audience

Your audience engagement can make or break the deal. While you’re presenting, make sure you make eye contact with as many people as you can. And keep an eye out for people’s reactions. It helps you get real-time feedback. 

Now there’s a chance this might not work and you get distracted or disheartened. In which case, drop this tactic. Nothing is worth blowing your confidence down during the presentation. 

Take feedback

Part of the reward for good audience engagement is honest feedback. If people like your content but find your delivery a little off, if you engage well with them, they will be a little more open to bringing it to your attention.

Maybe to make it a little more certain, announce at the end that you’re open to constructive criticism. It also adds to the impression you make. People find people who are willing to admit their flaws, admirable. 

Make sure you maintain a record of your progress, right from making those criteria scales to your speeches through successive presentations. You could do it on paper or a device, whatever is more comfortable. 

Make notes about what you need to work on right after presentations, and tick them off when you do in the next ones. It brings along a sense of accomplishment. 

In reference to keeping track of practicing, you may check out our 13 Tips For Rehearsing A Presentation

Objective set of eyes

Ask a friend or a colleague to give you honest advice. Truth is, no matter what, your clients would always be skeptical of telling you what’s wrong. And there’s only so much you would criticize about yourself.

Asking someone you trust can help you get a fresh perspective on your progress since we get a little over in our heads sometimes. 

Use your strengths and weaknesses

After having acquainted yourself with this whole system of evaluation, it is no doubt you’d be very aware of your strong and weak points. It is a good thing. 

Honestly, there could always be some little things here and there that we cannot wrap our heads around, and that’s okay. Because we also have our strengths to cover up for them.

For example, you could be a little off with a smooth transition between subpoints, but if you drop a super-strong call to action, in the end, it gets compensated. 

And the best part is, only you can use them to your benefit since you’re the only one who knows about them!

Additionally, watching content related to your topic can be of massive help too. For example, if your speech is on mental health , then maybe watching a TEDTalk by a mental health professional can add on to the authenticity of your content.

To go that extra mile, you could also record yourself while giving the speech in front of a camera and review the recording to see where exactly you went wrong. Sometimes, watching your presentation from the audience’s perspective gives you a peak into what they see, and consequently, allows you to have a bigger impact on them.

Here’s a checklist to keep in mind while self-evaluating:

Print the checklist out for easy accessibility, mark yes or no after every presentation to keep track of your progress.

Practical Tools to use for self-evaluation

Feedback forms.

Feedback from your audience is important, as stated before. However, you can’t store all of the verbal feedback in your brain, let alone use it for self-evaluation later. Moreover, sometimes the audience might be vague with how they respond and that is unhelpful.

What you can do, instead, is devise a feedback form enlisting specific questions, the answers to which would be relevant for your purpose. This not only lifts the burden of remembering all you heard after presenting, but also eliminates unnecessary jargon from the audience.

Self-reflection

Self-reflection is the most important part of this process. Now, this does not only involve you going to the feedback forms but also reviewing specific areas that you need extra work on. You can make a categorized list or a scale of easily ‘fixable issues’ to issues that need relatively more practice and work.

If there is an issue that you don’t seem to be able to work around, another form of self-reflection you can do is record yourself. As mentioned before, use the camera and present as you would in the conference room. Looking at a tape of yourself after presenting(as opposed to while presenting in front of the mirror), can help you detect what’s wrong in a better way. Plus, it helps you check body language.

Presentation rubrics are one of the handiest tools you can use for evaluation. It is a specific set of criteria that sets qualitative standards for the things/skills you need to have in your presentation to qualify as a good one.

For example, For a college research paper, the categories of criteria would be creativity, research element, use of sources and references, innovative aspects, etc. These categories would then be assessed on a scale of good to excellent or 1 to 5 and be marked accordingly.

It provides a quantified version of assessment which helps tremendously to analyze where specifically, and how much do you need to work on.

Apart from this, if you’re a techno-savvy person who is not inclined to write with a journal to keep track or implicate any of the other tools, worry not! We happen to have just the thing to help you! In today’s technology and smart phone driven world where most things are online, we can do self-evaluation up there too!

Here is a detailed and comprehensive article about 34 Best Smartphone Apps for Presenters and Professional Speakers that will guide you through that process.

Well, with all these tools and techniques, you’re all set to begin your self-evaluation! Remember, different techniques work for different people. It’s all a matter of trial and error. Some patience and practice can take you a long way to become the presenter you aspire to be.

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Historically, it’s been tough to quantify the success of events, presentations, and speeches. We’ve long known that the spoken word is a powerful tool for influence and action, but how do you measure that power?

When many organizations flipped from in-person to virtual and hybrid meetings and events, presentation analytics became a whole new ballgame. Speakers used to measure impact largely by surveying people and reading the literal room. While those forms of feedback still provide useful information about whether and how a message is landing, presenters now have many other metrics they can use.

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Here’s a quick example: For decades, my firm built all the decks for a large company’s annual software developer conference. When the conference went remote because of COVID-19, we reworked all the content — each of the breakout sessions, as well as the keynotes — for a virtual audience. After that conference, the organizers stack-ranked the most popular sessions and realized they’d put the same amount of energy into creating a session that garnered 40 views as they’d put into creating sessions that earned hundreds of thousands of views. The organizers also got data on the percentages of participants actively engaging with the sessions, along with related numbers on downloads and shares. Combined with the substance of attendee comments, these insights told the conference folks which topics were resonating both broadly and deeply, helped them manage their time investments, and shaped their choice to keep the conference mostly virtual.

That’s just one of many ways you can slice, dice, and analyze. But to gauge a presentation’s success, what should you measure for ? In the example above, a key organizational goal was for developers to learn and build new software features into products, so the conference folks were looking specifically at how long each attendee stayed in the critical sessions, how active they were in the learning sessions, which tools they downloaded, and, after the event, how many applications the developers rolled out. Once the event team knew which sessions had turned out to be the most useful, they could create better-targeted content for the next conference.

All of these yardsticks measured some form of action. And really, that’s what all presenters should be looking for: evidence that they’ve moved people to do something, whether it’s learning a new skill, adopting a new approach to organizational culture, changing a deeply ingrained process or behavior, or treating customers differently.

To measure a presentation’s success, you need to assess your audience members’ feelings and actions before you speak, while you speak, and after you’re done.

Before Your Talk

To define what baseline result you’re after — that is, what action you want people to take after they walk away from your talk — it helps to know your audience. In studying hundreds of powerful speeches (and even checking out business speeches from the Stanford University library all the way back to the 1950s), I found that most of their calls to action targeted one of four audience types: doers , who could instigate activity and get things moving in the organization; suppliers , who could provide resources and other types of support needed to achieve a desired goal; influencers , who could mobilize others to adopt a new idea or approach; or innovators , who could generate new ideas and apply their smarts to solve a problem or seize an opportunity.

Which type of audience will you address in your talk? Once you’ve sorted out that critical “who,” you can analyze the “what” and the “how” of getting people to adopt and implement your idea. Specifically, you can take one of the following approaches.

Delve into your audience’s thoughts and feelings. Ask yourself about the people you want to reach: What do they think about your idea now? If it’s not on their radar yet, how will they feel about it when they hear what you have to say? And how do you want their thoughts and feelings to change as a result of your talk?

How do you want your audience’s thoughts and feelings to change as a result of your talk?

This isn’t just a hypothetical stepping-into-their-shoes exercise. Gathering that information in advance — and articulating the points of view you want to move people from and to — will determine the way you frame an issue and possible responses to it. That could mean doing some research or surveying the audience to assess what people currently know about your topic and how they feel about it. For example, you might interview the people closest to your customers or culture. Are they excited about your idea, or skeptical of it? What questions do they have about it? Not only will you figure out what baseline you’re starting from — you’re also likely to gain insights about your audience that will help you craft your message . You can also identify a benchmark to measure against later on, after your presentation — say, one of your organization’s KPIs or an important talent-recruitment metric.

Anticipate emotional sticking points. The bigger the transformation you’re trying to trigger in your audience, the more difficult it can be to quantify, especially if it’s an emotional shift. As you research what’s currently going on in your audience members’ heads, consider their hearts as well. What’s going to be the hardest part of your message for people to accept or process, no matter how logical the argument or solid the evidence? What sources of potential resistance can you identify? If you do win over people’s heads, how will you know when you’ve won over their hearts, too?

Emotional change often won’t show up on a dashboard. Even technologies that allow organizations to track customer or employee sentiment won’t collect data on everything you need to know. Sometimes you’ll know you’ve overcome emotional resistance only when you see it later in new behaviors — when employees stop pushing back on important initiatives, for example, or when customers change their minds and buy the new release of your product.

During Your Talk

You can gauge your talk’s likelihood of success as it’s happening. To do this, you’ll measure audience reactions in a few ways.

Observe audience behavior in the room or online. The most immediate form of measurement is to watch how people respond to a presentation in real time. When everyone takes out their phones to snap pictures of slides, you know something’s grabbing their attention. Notice, too, when people laugh, gasp, or applaud — these basic behavioral cues signal which moments in your talk are resonating . Tech comes in really handy here. If your talk (whether delivered in person or remotely) is recorded, you can easily go back and look for places where the audience visibly or audibly responded.

Look at the number of attendees. If you’re addressing a crowd at a big event such as an industry gathering, another useful metric is the number of people who showed up to hear you speak when they could have attended other sessions instead. If you’ve packed a physical or virtual room, that means you’ve teed up your talk effectively before even opening your mouth. When I spoke this year at Dreamforce, a Salesforce conference, most of my audience members skewed young and weren’t familiar with my work, but the talk was still oversubscribed, with overflow attendees clustered in the doorway. My name wasn’t the draw — rather, it’s the way I’d titled and framed the message that hit a nerve. When attendees rated the talk, the data showed that it had lived up to the promise in the title and program description.

Spark and track social engagement. If your talk is getting everyone buzzing, especially at a large event, they might share quotes or images from your presentation in real time on social channels. Be sure to add your social handles and event-specific hashtags to your slides so it’s easier for your audience to tag you and for you to track the ideas they’re engaging with most. (Those posts, comments, likes, reshares, and other in-the-moment social reactions can later be captured in a post-event report.) You can also accelerate and measure the spread of ideas by providing repackaged presentation content in easily shared formats like infographics or Slidedocs (slides that have more text because they are meant to be read by the audience rather than simply presented by the speaker). One of our tech customers has us build their keynote speeches into skimmable e-books with the script and slide visuals as well as trackable links to additional material.

After Your Talk

Your post-talk metrics can track both satisfaction with the presentation and some of the steps audience members have taken to implement the ideas.

Use surveys to assess audience satisfaction. Many speakers use surveys to measure audience sentiment after a presentation. If you surveyed people before you spoke as well, you’ll be able to see whether your talk has moved the doers, suppliers, influencers, or innovators in the audience any closer to your point of view. One Fortune 100 tech company we work with also uses audience ratings as a management tool to motivate speakers to perform well. Everyone wants to get the highest possible score, and those who don’t score well are likely to work hard to raise their score the next time they speak — or not be invited back.

Examine the speaker’s own satisfaction. In companies without a strong measurement culture, sometimes one of the most telling signs of success is how the speakers themselves think their presentations went. That might seem like navel-gazing, but it’s a bigger deal than most people assume. If a leader who consistently works on their skills and performance as a communicator and is sensitive to cues from the audience feels that they’ve delivered an effective presentation, chances are actually pretty good that they have. And, hey, when your CEO wants to feel like a rock star, and they walk off the stage feeling like one, I call that a win.

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Quantify actions taken. This is where you come back to that baseline result you’ve defined — the audience behavior you wanted to elicit or change when you developed your presentation. While reactions like satisfaction and buy-in matter, actions matter more. The whole point of giving a presentation is to persuade people to adopt and implement your ideas. So look at the traction that your initiative gained as a result of your talk. Did your employees complete the enrollment forms your HR team mentioned in the benefits presentation? Did your sales team download the new corporate overview deck you launched at kickoff? How many deals closed as a result? I embed QR codes in my slide decks — most people know how to use them — and share my slides. This allows attendees to do a deeper “double-click” on a concept. My marketing team can track all that activity for post-talk analysis.

While reactions like satisfaction and buy-in matter, actions matter more.

If you’re trying to prevent certain actions, it’s important to measure those, too. One year, a company hired my team to help them deliver news of a planned reorganization, one of the most difficult presentations to deliver. Executives worried about two kinds of fallout in particular: highly valued employees leaving their jobs in frustration, and a decline in productivity. So they decided to track two data points after the announcement: the number of resignations over the next several months, and any productivity dip as reflected in customer relationship management data over the next several weeks. With those reports in, they were relieved to see that both numbers were much better than company leaders had anticipated. In this situation, measuring success meant tracking a lack of (that is, negative) action after delivering a sensitively crafted message.

About the Author

Nancy Duarte is the CEO of Duarte Inc. , a communication company in the Silicon Valley. She’s the author of six books, including DataStory: Explain Data and Inspire Action Through Story (Ideapress Publishing, 2019).

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How to Evaluate a Presentation | Ultimate Explanation

The process of determining a presentation’s quality is called presentation evaluation. It can be used to evaluate the contents of a presentation, identify problem areas, and give the presenter feedback.

Both the presenter and the audience must take part in the presentation evaluation. This approach provides useful information whether one is merely listening to talks or trying to enhance their speaking abilities. By being more knowledgeable about the subject of presentation evaluation, both presenters and audience members can become more perceptive.

Now, this article will give us enlightening norms and criteria for assessing presentations.

Table of Contents

What Is Presentation Evaluation?

Presentation evaluation is a process by which a presentation is examined. Presentation elements that should be noted and evaluated include content, presentation, organization, body language, visual aids, and audience participation.

The purpose of the presentation review is to provide the presenter with informed feedback on their strengths, weaknesses, and areas of potential growth. In addition, it helps your listeners better understand key ideas and gives you insight into your interpersonal and communication skills.

Assessment of presentations is very important for improving public speaking skills, self-awareness, and the art of effective communication.

Criteria for Evaluating Presentations

The evaluation of presentations can be done using a wide range of various criteria. The most typical measures include:

(a) Presenter’s Expertise in the Topic

The presenter should be well-versed in the subject they are covering. They must have the ability to clearly and simply convey the main thoughts and ideas.

(b) Presentation’s Arrangement and Clarity

The presentation must be well-structured and simple to understand. The speaker should begin by introducing their specific topic, then go over their primary arguments and conclusions.

(c) The Use of Proof to Back up the Presenter’s Assertions

The speaker should back up their assertions with facts. This proof may come from academic studies, firsthand knowledge, or professional judgment.

2. Delivery

(a) presentational abilities.

For effective public speaking, the speaker should be confident, articulate, and project their voice to reach everyone in the crowd. Eye contact and skillful use of motions further improve their communication with the audience.

(b) A Presenter’s Capacity to Respond to Inquiries

The speaker needs to be ready to respond to audience inquiries. They must be able to state their arguments clearly.

(a) Potent Images Strengthen Presenter’s Arguments

Clear, succinct, and aesthetically attractive graphics are required. They should aid in clarifying and illuminating the presenter’s remarks.

(b) Using Images to Keep Viewers Interested

The purpose of the visuals should be to maintain the audience’s interest and involvement in the presentation. They shouldn’t be utilized to just take up room.

4. Audience Engagement

(a) presenter’s capacity to engage the audience.

The speaker must be able to maintain the audience’s interest and involvement throughout the presentation. They should employ a range of strategies, including questions, stories, and humor, to hold the audience’s attention.

(b) Audience’s Response to the Presentation

A proper technique to assess a presentation is by seeing how the audience responded to it. The presentation is probably effective if the audience is attentive and interested.

The Role of Evaluation in Enhancing Public Speaking Competence

Evaluation plays a vital role in improving public speaking skills . The following are some significant ways that evaluation improves public speaking proficiency:

1. Identification of Strengths and Weaknesses

Evaluation helps speakers identify their strengths, such as persuasive ideas and effective delivery, while highlighting areas needing improvement, like voice modulation and body language.

2. Constructive Feedback

Through evaluation, speakers get helpful criticism from others, which is helpful for their progress. Feedback identifies certain strengths and areas for development in their presentation.

3. Increasing Self-Awareness

Honest criticism helps speakers become more self-aware. 

4. Motivation for Growth

Speakers are encouraged to strive for greatness and are motivated to make an attempt to improve when they are aware that their speeches are being reviewed.

5. Reinforcing Good Habits

Positive evaluation reinforces effective communication habits, leading to the development of consistent, impactful speaking skills.

Frequently Asked Questions and Answers (FAQs)

What role does time management play in a presentation evaluation?

Effective time management demonstrates the ability to prioritize content and respect the audience’s attention, avoiding rushing or exceeding the allocated time.

What indicators suggest that the presenter thoroughly prepared for the presentation?

The presenter’s breadth of knowledge, smooth transitions, and polished delivery show that they are well-prepared.

To conclude, a presentation’s presentation, graphics, audience participation, and topic relevancy are considered while evaluating it. In any circumstance, thoughtful assessment promotes development and improves communication.

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The Visual Communication Guy

Learn Visually. Communicate Powerfully.

• About The VCG
• Contact Curtis
• Five Paragraph Essay
• IMRaD (Science)
• Indirect Method (Bad News)
• Inverted Pyramid (News)
• Martini Glass
• Narrative Format
• Rogerian Method
• Toulmin Method
• Apostrophes
• Exclamation Marks (Points)
• Parentheses
• Periods (Full Stops)
• Question Marks
• Quotation Marks
• Plain Language
• APPEALS: ETHOS, PATHOS, LOGOS
• CLUSTER ANALYSIS
• FANTASY-THEME
• GENERIC CRITICISM
• IDEOLOGICAL CRITICISM
• NEO-ARISTOTELIAN
• O.P.T.I.C. (VISUAL ANALSYIS)
• S.O.A.P.S.T.O.N.E. (WRITTEN ANALYSIS)
• S.P.A.C.E.C.A.T. (RHETORICAL ANALYSIS)
• BRANCHES OF ORATORY
• FIGURES OF SPEECH
• FIVE CANONS
• LOGICAL FALLACIES
• Information Design Rules
• Arrangement

Organization

• Negative Space
• Iconography
• Photography
• Which Chart Should I Use?
• “P” is for PREPARE
• "O" is for OPEN
• "W" is for WEAVE
• “E” is for ENGAGE
• PRESENTATION EVALUTION RUBRIC
• POWERPOINT DESIGN
• ADVENTURE APPEAL
• BRAND APPEAL
• ENDORSEMENT APPEAL
• HUMOR APPEAL
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• MASCULINE & FEMININE APPEAL
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• RATIONAL APPEAL
• ROMANCE APPEAL
• SCARCITY APPEAL
• SNOB APPEAL
• SOCIAL APPEAL
• STATISTICS APPEAL
• YOUTH APPEAL
• The Six Types of Résumés You Should Know About
• Why Designing Your Résumé Matters
• The Anatomy of a Really Good Résumé: A Good Résumé Example
• What a Bad Résumé Says When It Speaks
• How to Write an Amazing Cover Letter: Five Easy Steps to Get You an Interview
• Make Your Boring Documents Look Professional in 5 Easy Steps
• Business Letters
• CONSUMER PROFILES
• ETHNOGRAPHY RESEARCH
• FOCUS GROUPS
• OBSERVATIONS
• SURVEYS & QUESTIONNAIRES
• S.W.O.T. ANALYSES
• USABILITY TESTS
• CITING SOURCES: MLA FORMAT
• MLA FORMAT: WORKS CITED PAGE
• MLA FORMAT: IN-TEXT CITATIONS
• MLA FORMAT: BOOKS & PAMPHLETS
• MLA FORMAT: WEBSITES AND ONLINE SOURCES
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Giving Effective Presentations: 50 Things to Consider (with evaluation rubric)

Effective presentations require that you put a good deal of thought into how your audience will react to every component of your presentation. While an engaging personality or an intriguing subject matter will help, you can make any topic work well if you follow several key guidelines, divided into nine areas: Audience Adaptation ; Opening ; Organization ; Content & Ethos ; Storytelling ; Visual Display ; Delivery ; Team Interplay ; and Conclusion .

Review this evaluation checklist to make sure you’ve covered all the important areas for giving an effective presentation. Descriptions of each of the 50 components are listed below.

[purchase_link id=”6288″ style=”button” color=”blue” text=”Download PDF of this Evaluation Rubric”]

Audience Adaptation

Adapting to your audience is, above all else, the most important thing you must consider. Make sure you think about what they care about (not what you find interesting), what they’ll expect to hear, what they don’t already understand (and what they do), and so forth. If you don’t know your audience before going into a presentation, research them. Ask questions. The more you know about them, the better you can prepare for them.

Use appropriate tone:  Just like you speak differently with your friends than you likely do with your mother, you’ll want to change the way you speak to one audience over another. Ask yourself: What level of formality is appropriate? Should I attempt humor? (In most cases, unless you  know  you’re funny, you may want to avoid attempting to be in order to steer clear of awkwardness if a joke doesn’t go well.) Will my audience be relaxed, tense, or bored? How can I adapt to that?

Use appropriate jargon & acronyms:  Every audience will have a certain level of understanding of your subject matter prior to seeing you present. It’s critically important that you understand what specific terms they know and don’t know so that you don’t use words or acronyms that are confusing to them. If you use industry-specific jargon or acronyms, make sure your audience knows them in advance. If they don’t, define the terms for them.

Make topic relevant to audience:  Make sure that your audience will care about your topic. Sometimes you’ll present information to your boss because he asked you to. In this case, the topic will probably automatically be relevant. But in other cases, your audience may be there because they have to be for work, or they may be there to learn more information but may not fully understand what they’re about to learn. Make sure, regardless of what the situation is, that you tailor the message to the audience’s situation and make them care about the topic.

Knowledge of subject matter appropriate for audience:  Present depth of knowledge at the level your audience can understand. If you’re a chemistry professor speaking about nutrition to pharmaceutical researchers, your depth of explanation will be quite different than if you’re speaking to college freshmen about nutrition. Two things are important here: if your audience knows a lot about your topic going in, don’t patronize or bore them by telling them things they already know. If they don’t know much about the topic, be clear and detailed to make sure they’re on the same page as you and start from a common ground they can relate to.

Your opening is key to engaging your audience right from the beginning. If you bore them up front, you may have lost them for good.

Start with Strong attention-grabber:  Attention grabbers can come in may forms. Some of the most common include telling stories; sharing fascinating quotes; giving alarming or surprising statistics; asking your audience a question; telling a joke (but only if it’s both relevant  and  funny); creating an imaginary scenario (“imagine you’re stuck on an island…”); surprising your audience; or giving a demonstration or object lesson. Regardless of what you choose, make it relevant, make it pithy, and make it work for your audience. Do the attention-grabber well, and you’ll be on pace to keep you audience engaged the entire time.

Make Your Topic Clear:  There should be no question in your audience’s mind, even just a couple minutes into it, where you are headed with the presentation. State your topic, address the issues, and make it relevant.

Make Your Topic Interesting:  Interest comes with relevancy and what we call “exigency.” Make your audience care by letting them know how your topic affects them. Give the facts, stories, anecdotes, issues, etc. that will intrigue and interest them.

Forecast a clear direction for presentation:  At the end of your opening, tell the audience what to expect. What are you going to cover? Create a clear road map so that they know what to expect and so that they know where you’re at in the middle of the presentation.

Organization is key to keeping your audience fully engaged for the entire presentation. As soon as you veer off track somewhere, you begin to lose the attention of your audience.

Follow the Road Map:  In your introduction, you gave your audience the road map. Now be sure that you follow it in the order that you said you would. Stick to the plan from start to finish.

Include Frequent Transitions & Signposts:  Transitions are statements that connect a previous section or idea of your presentation to the next section or idea. Use words and phrases that link the two so that there is a clear connection between ideas and so that audiences can sense a progression. A “signpost” is a kind of transition. It’s a word or phrase that reminds the audience where you are in the presentation. You might connect a dot, remind the audience where you are, or let them know what’s coming next.

Progress towards Finish:  Just like in any good movie, there needs to be a sort of plot building at all times. You’ll want to always be building towards a finish, with each piece of your presentation moving you towards some kind of conclusion. Remember that all good communications should have a beginning, middle, and end. Be sure that each component of the middle progresses towards a clear and meaningful end.

Provide Summary(ies) of Main Points:  If your presentation goes beyond 10 or 15 minutes, it may be helpful to occasionally remind your audience what’s been said. Help your audience understand, at every step along the way, what is happening and what the information or data means.

Connect Loose Dots:  If you begin a story or anecdote, be sure to tell the ending at some point. If you provide interesting data, make sure you let the audience know what it means. If you’re leading towards a recommendation, be sure that the recommendation is based on research or evidence you just suggested. Don’t leave your audience hanging in any capacity.

Content & Ethos

Ethos refers to your credibility. In order for an audience to fully appreciate and follow your arguments and positions, you must show that you are knowledgeable of the subject matter and that the information you are presenting is founded on something that your audience can agree is good supporting evidence.

Use Only Persuasive Argumentation:  Avoid presenting an argument with gaps or holes. You may wish to study the  logical fallacies for more insight on where arguments can go wrong. When you make a statement, make sure you qualify it and provide appropriate support.

Conduct Sound Research:  As you know and understand your audience, you should know what they will consider valuable and worthwhile research for your type of presentation. Generally speaking, you want to build your argument based on a variety of sources. You might provide case studies, survey data, secondary research (information from books, journals, etc.), observations, testimonials, expert endorsement, or something else. Regardless, you must convince your audience that you’ve done your due diligence.

Include Only Relevant Material:  While this may seem obvious, don’t present material that isn’t directly relevant to your key points. Don’t get distracted and stick to your organizational plan. Make sure all content has a purpose and that it leads towards that strong conclusion.

Provide Convincing Analyses and Conclusions:  Show your audience how much you know about the subject matter by giving them clear, logical analyses of your data and draw conclusions that come directly from your data. Avoid drawing conclusions that come from personal opinion, but rather focus on what your research and data suggest.

Pertinent Data and Evidence:  Be sure that all of you data and evidence is directly related to your overall message. Don’t pull in facts simply because you find them interesting. Again, all content needs to build or progress towards something. Don’t get sidetracked with tangentially related data.

Storytelling

All good presentations–no matter for business, school, clubs, or church–are better when stories are told. Human beings have a natural inclination for stories. People want to know how stories end. Make stories work for your presentation by describing people (characters), situations (settings), problems, climaxes, and resolutions. All presentations should have at least one story, but you may incorporate many more.

Read: How to Organize a Paper: The Narrative Format

Tell Stories with Purpose:  Don’t tell stories just to tell stories, but make connections between what you are telling your audience with a real example.

Tell Realistic Stories:  You don’t want your audience to think you made the story up or that it’s exaggerated. Provide enough appropriate detail so that your audience can believe what you’re telling them is not only true, but its possible, likely, or directly relevant to them.

Tell Stories with   Cl early Described Characters:  Make sure your audience knows who the people are and why they matter to the story.

Be Sure to Have a Conflict:  Stories don’t need to be complicated or extraordinary to be good. But they should have a conflict (which leads to the purpose for telling the story.) There must always be some issue that needs to be resolved.

Don’t Forget the Resolution:  When you start a story of any kind, make sure that you let your audience know how it turned out.

Tell Only Relevant Stories:  Avoid getting sidetracked or on a tangent. All stories should have a clear purpose and should lead the audience towards your conclusions and arguments.

Perhaps the single greatest complaint in the history of presentations is that PowerPoint slides have too much text. Use your slide deck platform to create visually stunning, supportive visuals. Visuals should always complement (not distract or supersede) a presentation’s message. But images are almost always better than text when on the screen.

Be Simple:  Make slide designs simple. As Leonardo da Vinci famously said: simplicity is the ultimate sophistication. White background with black text is a great choice. Avoid fancy or distracting backgrounds or other visual noise. Keep the design simple, giving focus to the key elements.

Be Clear:  Be sure that your images or graphics have a clear purpose. If you’re showing data in chart or graph, explain the graph. Don’t talk about something else while hoping your audience will read all the numbers and draw conclusions. Point them to what they should learn from the graph.

Use Minimal (if any) Text:  People don’t remember text very well and they don’t remember what they hear very well…unless there’s a picture attached to what they hear. Use pictures to supplement and enhance what you are saying. Avoid as much text as is possible. Oftentimes, it’s better on a slide to not use any text at all–just give the audience a picture that supports what you are saying.

Only Use Relevant of Images:  While this may seem obvious, may novice presenters like to include clipart or other non-essential images simply to “pretty up” the presentation. Inserting images just to insert images is not only distracting, it’s tacky. Make all images worthwhile to your audience. If there is absolutely nothing interesting to show your audience when talking about something (that would be rare), use a blank slide. But don’t put in louse images.

Create Effective Charts, Graphs, and Animations:  Make sure the graphs are readable for everyone in the audience. Use large text and clearly understandable colors, sizes, and so forth. Always be sure to talk about visualized data on the screen. Don’t expect your audience to have the patience (especially while you are speaking about something else) to read or interpret the data on their own.

Make Visuals Readable:  Whatever your visual is, be sure it’s big enough for your audience to interpret it without trouble. No small data points, no pixelated graphics or photos, no tiny lines on graphs.

Color Scheme:  Keep colors simple and minimal. Use black text in most cases on a white background. Make sure contrast is always high. Be careful of yellows and oranges as they are often hard to read and they don’t project well on a screen.

Choose Good Typefaces:  The font you choose matters. It gives the entire document a personality. Make sure all fonts are readable (no script or crazy decorative fonts) and big. Avoid default fonts like Calibri or Times New Roman and definitely avoid cliche fonts like Comic Sans and Papyrus.

Delivery is about the way you look as an individual to an audience. It’s about you being articulate, clear, confident, approachable, and everything else. If you content is awesome but your delivery is bad, the presentation won’t have the effect you want.

Make Eye Contact:  Look at people in the eyes. Look all around the room–don’t get stuck looking at the same person or group of people more than everyone else in the room.

Smile and Show Enthusiasm:  Practice so that you’re less nervous and present with a smile and/or enthusiasm about what you’re talking about. No monotone voices, no bored expressions.

Move Naturally:  Avoid unnatural nervous ticks, like swaying, shifting hips, playing with hair, pacing, playing with clothing, etc. Most people have some weird habit when presenting in front of people. Learn what yours is and stop doing it.

Project a Loud, Articulate Voice:  Make sure everyone in the audience can hear you. No quiet talking or trailing off. Avoid filler words like “um” or “like” or “uh.”

Change Vocal Intonation:  Move your voice higher and lower. Act as if you would talking to a friend. Be excited, engaged, and change the sound of your voice so that it does become monotonous.

Have Good Posture:  Show confidence and professionalism by stranding straight, facing the audience. Don’t look at the computer screen, don’t lean on a table, don’t slouch, don’t put your hands in your pocket.

Exhibit Confidence:  Easier said than done, right? Just be sure to talk slowly (so you don’t seem nervous), smile, take deep breaths, and be passionate. When you look nervous, your credibility drops.

Speak Slowly:  Many nervous or excited speakers get going to fast. Speak at a slow pace so that your audience can process what you are saying, especially when you’re talking about complex subjects or you’re explaining research or data.

Dress Appropriately:  Know what your audience will be wearing and dress at a level just up from them. Know if the situation requires formality or not. Avoid distracting or revealing clothing. Women, you must be especially careful with this as revealing or low-cut clothing can be more distracting on an audience than typical business clothing for men.

Show Poise:  Things don’t always go well. You might forget something or your PowerPoint may not work or you may trip on a cord. Just relax and show poise. If you’re calm, your audience will be calm with you. If you freak out, your audience will get really uncomfortable and your credibility will be shot.

Team Interplay

If you’re presenting with a team of people, there are a few extra delivery considerations.

Introduce All Presenters:  Make sure the audience knows everyone participating in the presentation. Describe their role to the audience so that there’s no confusion.   Interact and Engage with Each Other:  While presenting, talk about each other and let the audience know throughout that you worked together. Don’t hesitate to use each other’s names and say things like “Thanks, Mike, for the details on….” and “As Tiffany just mentioned…” Avoid just dividing up the time of the presentation by presenters (don’t just say, “you take the first five minutes, I’ll do the next five, and you conclude.”) Rather, go back and forth between the content of the presentation.

Have Clear Roles & Responsibilities:  Make sure you each have a valuable part to play in the presentation. If it’s awkward or your have too many people, consider removing people without clear roles from the presentation. When you’re not speaking, be sure to be out of the way of other speakers.

Utilize Each Other’s Strengths:  Know what each person is good at or most knowledgeable in and let them present that. Sometimes, if a person on a team isn’t great at presenting, but they’re good at designing or organizing, they may play a different role in the team presentation.

Always have a conclusion. There’s an old mantra in public speaking: Tell them what you’re going to tell them (introduction forecast). Then tell them (middle). Then tell them what you just told them (conclusion summary). Summarize Presentation:  Remind your audience of the key points and conclusions drawn. Wrap up any loose ends and make your point clear.

Have a Clear and Obvious End:  There’s nothing more awkward for you or your audience than them not knowing when to clap. Be sure you lead towards an end with a clear finishing statement. Avoid just stopping and saying things like, “K, that’s it. Any questions?”

Finish Strong:  Leave the audience with something to think about. Maybe tell a final story or give a powerful statistic or quote. Regardless, don’t just end without thinking through a really strong, pithy statement to leave your audience with.

• ← The Periodic Table of Punctuation
• How to Write a Creative Brief →

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Presentation Training Institute

A division of bold new directions training, how to measure presentation success.

You spent weeks planning and preparing and you just finished delivering your presentation, so how do you know if it was a success? In some ways, the success or failure of your presentation should be obvious- did your audience pay attention or were they falling asleep in their seats and fidgeting with their phones? Other times we assume that smiles and the occasional laughter are signs of success. However, it is important to dive deeper and find out whether or not you truly succeeded in your presentation goals instead of making assumptions. After all, you put an enormous amount of time and effort into this presentation so you need to know if you hit the mark or missed it altogether. Here are ways you can really measure your presentation success.

Observe Audience Behavior An informal way to measure presentation success is simply paying attention to the audience’s behavior during the presentation. Are they making direct eye contact with you? Are they raising their hands to ask questions and participate in interactions? Do they appear to look interested in what you are saying? All of these are good signs that your audience was engaged. Conversely, if they were looking down at their phone or tablet, checking the time, dozing off, and looking exasperated, it would be safe to assume they are less than enthusiastic about your presentation.

Observe the Quality of the Discussion Most presenters have a Q&A session at the end of their presentation and offer their audience a chance to discuss the material. You can get an idea of how successful your presentation was by the quality of this discussion. Is the audience eager to ask questions and learn more? Do they seem to have an understanding of the topic? Are they trying to work out the details of your discussion right then and there? All of these are indicators that your presentation went well and resonated with the audience.

Take a Survey A simple way to know if you have achieved your presentation objectives is by asking your audience to provide feedback with a quick survey. Be sure and include open ended questions that encourage audience members to explain their answers. A “good job†is meaningless without an explanation of why it was a good job. You know you have made an impact when audience members list specific examples of things they learned and took away from your presentation.

Post-Presentation Conversations If you have ever sat through a boring presentation then you are familiar with everyone packing up and racing to the door to get out as soon as it’s over. On the other hand, great presenters draw you in and make you want to engage with them even after the presentation is over. If your audience members come up to you afterward and thank you or share feedback with you, you know you have made an impression. If they say something like, “your story reminded me of my own experience,†you know your message resonated with them in a personal way and that’s the mark of a successful presentation.