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7 ways to keep audience attention during your presentation

by Olivia Mitchell | 24 comments

Reference: Hartley J and Davies I “Note taking: A critical review” Programmed Learning and Educational technology, 1978,15, 207-224 cited by John Medina in Brain Rules

Keeping audience attention is more important and more difficult than grabbing audience attention . A reader emailed me:

“What can I do to keep the audience’s attention through the whole of my presentation. There are always people who don’t seem to be listening.”

A one-way presentation is one of the worst possible ways of transferring information from person to person. It requires discipline and effort to simply sit and listen passively to someone speak for any length of time.  Make it easier for your audience by following these seven guidelines:

[Warning: The first three guidelines require that you know your audience – do the work to find out what your audience is interested in, their background knowledge, level of experience etc.]

1. Talk about something your audience is interested in

You may think this is obvious and that you’d never make this mistake. But I see many otherwise intelligent people talk about what they’re interested in rather than what the audience is interested in.

Last week, a business banking specialist started designing a presentation he was planning to deliver to accountancy firms in his city. Most of his talk was about the internal organisational changes they had made in their team which would allow the team to service their clients better. But do his audience care about the internal organisational changes? No. His talk should have been focused on the services they offered to clients.

If you’re speaking at a conference, people come to your session because of the synopsis – that’s what they’re interested in. Don’t change it just because it suits you. Many years ago, I saw one of New Zealand’s most successful professional speakers make this mistake. Her session was advertised as being on email marketing. But, she’d just got entranced by Search Engine Optimization (SEO) for websites. She announced at the start that she didn’t want to talk about email marketing, but about SEO. The she asked how many people in the audience had a website. About 5 people out of 100 put their hands up. You’d think she’d change tack – but no. 95 people were subjected to a talk on a subject they had no interest in.

2. Tell them why they should listen

Before each of the presentations skills courses we run, we ask each participant to fill in an online questionnaire. The most critical question is this:

“How important are presentation skills to you?”

They answer by clicking on range of multichoice answers from “It’s vitally important” to “It’s not that important”. If a number of participants click on “It’s not that important” then we know we have to start the course by demonstrating the benefits of developing presentation skills. I start by telling my story of how developing presentation skills has enriched my career. Then Tony tells of speaking at his father’s funeral and the feeling of completion that that gave him. Now they’ve got a reason to listen.

So if your audience don’t have an obvious reason to be interested, tell them why they should bother listening to you. This can be challenging. I’ve had email discussions with a number of readers who present on topics such as health and safety issues or environmental regulations. The audience have to be there, but they have no intrinsic interest in the topic. The solution is to tell them why they should care. If you’re speaking on health and safety, tell them stories of people injured in your workplace and the consequences it had for them. I still remember being an audience member in a presentation on Occupational Overuse Syndrome. The speaker had suffered from it herself and described how she’d been unable to brush her own hair.

And if you can’t find a reason why they should listen – don’t give the presentation!

3. Don’t make it too easy or too hard

You’ve probably heard of the concept of “flow” developed by Csikszentmihalyi . Flow is a state of being where you are fully engaged and fulfilled in what you’re doing. You lose track of time, your mind never wanders. When you describe a speaker as “compelling” that’s probably because you were in a state of flow. The ultimate goal is to have your audience in a state of flow (h/t to Chris Atherton and her post When giving presentations, the only rule that matters is the rule is attention. )

There are many factors to achieve that nirvana, but one of the prerequisites for flow to occur is for the task to be not too easy and not too hard. When listening to a presentation, the main task is thinking. The thinking task you set has to have just the right level of challenge for the particular audience you’re speaking to. The level of challenge required will differ for different audiences – their confidence in the topic and their background knowledge being critical factors.

Listening to somebody talk through a series of bullet points does not require challenging thinking. So it gets boring very quickly.

Conversely, if the speaker puts up a complicated flow chart and dives right into the detail without explaining what it’s about, the thinking task will be too challenging. Daniel Willingham, in his book “Why students don’t like school” describes doing just this (as an experiment):

After about 15 seconds I stopped and said to the audience, “Anyone who is still listening to me, please raise your hand.” One person did.

So audit every minute of your presentation in terms of what is the thinking task that you’re asking your audience to engage in. Is it too easy or too hard?

4. “Change grabs attention”

The heading comes from Daniel Willingham’s book that I’ve quoted above (yes, it’s what I’m reading at the moment).

We notice change. You notice the hum of the air-conditioner when it comes on and when it goes off – but not in between. You can use this natural human propensity to retrieve your audience’s attention.

There are macro changes and there are micro changes:

Macro-changes

• Change the visual medium eg: from slides to flipchart and back again
• Change the physical state of the audience eg: from sitting around a table to standing around a flipchart
• Change the location of the room that you present from eg: from the front to the back
• Change the activity your audience is engaged in eg: from listening to you to discussing a problem with their neighbour
• Change presenters
• Change topics.

Micro-changes

• Make the edges between subtopics in your presentation clear eg: “So that’s the problem we’re trying to fix, let’s look now at what some of the options are.” If somebody has mentally checked out this gives them a cue to check back in again.
• Show a short video
• Use silence before and after critical statements
• Change your style of delivery according to the content. For instance when you’re making statements of fact, use a measured deliberate tone and stand still. When you tell a story, speed up, get chatty and move around.

As a guide, I use a macro-change at least every 10 minutes, and micro-changes continuously.

5. Tell stories

Every presentation expert extolls the power of stories. There’s evidence that people are hard-wired to listen to stories (see my post Are our brains wired to enjoy stories ). When you say “ I’ll tell you a story about…” your audience will perk up. Your stories should of course reinforce the point you’re making. Take a look at your presentation from the point of view of stories. Are they sprinkled throughout your presentation – or bunched together? Sprinkle them out for best effect.

For more strategic insights into when and where to tell stories see When to tell a story and what story to tell .

You can also exploit the power of story to keep attention by structuring your whole presentation using a story structure – I’ll write more on this later (meanwhile if you know of any good links to this concept please do post them in the comments).

6. Have frequent breaks

Build in frequent breaks, but if you see people starting to flag in their attention suggest a “microbreak” for 1-2 minutes where people people can refresh their drinks and have a walk around. Moving is the most effective way of reviving people at risk of dozing off.

7. Make it short

The most effective way of keeping your audience’s attention is not to go on for too long.

For more great points on keeping audience attention see Chris Atherton’s post When giving presentations, the only rule that matters is the rule is attention.

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24 Comments

Olivia, I especially like number seven on your list, and will attempt to keep this brief as a result!

If the list could extend to eight, I would add “Ask them a question”. A question can wake a whole room up, if delivered in the right way :

“We’ve increased profits by 10%, and reduced staff costs by 5%. What does this tell us about the way forward?” Then PAUSE for long enough to make people wonder if you are expecting an answer. Then continue with your answer. “It tells us the LEAN approach is working”

This semi-rhetorical question technique works a treat with small groups, and as a coach it’s easy to demonstrate by posing the question “How easy is it to wake up a group?”, and then eyeing the group in a way that suggests I might want an answer. Then follow it up with “Are you more alert now than you were a few seconds ago?”

Rhetorical questions are great, but need a pause to make them work on the consciousness of a group. Each individual will wake up as you look at them.

If you get a retort before thje end of the pause, that’s a bonus; then you are turning monologue into dialogue.

This is a great site, by the way!

Regards John Turner

Great addition to the list of audience alert mechanisms! Thank you – and thanks for your comments on my website, Olivia.

May I add numbers 9 and 10 and 11? 9. The number one rule of sales is to convince the prospective customer “What’s in it for me?” The presenter must also convince his audience there’s something in it for them. Use the “if-then” approach; for example: *If you do this, you’ll get more dates. *If you do this, your sales will increase. *Managers, if you do this, your morale/productivity, etc. will increase. *If employees don’t start busing their own tables, then we may have to close the company cafeteria. *Etc.

10. The presenter should communicate a sense of urgency or importance to the message. (If the subject is not urgent or important, why is everyone’s time being wasted with a presentation in the first place?). The danger is in the presenter’s sense of urgency/importance not being authentic or “real.”

11. Engage the audience in the presentation. Consider anecdotes about audience members (with prior permission), role-playing, brainstorming, questions-and-amswers, games, etc. For example, magicians like to call a member of the audience on stage for a trick — watch the audience perk up.

Thanks Jim for the excellent suggestions, Olivia.

Great post, as usual.

I would amend your first rule slightly: “Talk about something your audience AND YOU are interested in.”

Nothing bores and disengages me faster than speakers who themselves seem bored and disengaged. The trick is to find why and how my audience might be interested in something that interests me.

Excellent point, Chris. I know that this can be a challenge for some people.

For those of you who’ve lost the passion or interest in the topic you have to present on, do try and rekindle your passion. What got you into the issue to being with?

If you never had any interest in it, or simply can’t rekindle any passion, try and find passion in explaining this “boring” topic in the most engaging way. There’s a great post by Geni Whitehouse (@evenanerd on Twitter) on how to do this http://www.evenanerd.com/1/post/2009/11/the-presentation-that-almost-made-a-liar-out-of-me.html . Geni has also written a free eBook called “How to make a boring subject interesting”. I haven’t read it yet but it looks like it’s packed with ideas.

I just now started following your blog. Thanks for the tips with this post. The macro-micro changes suggestions were particularly helpful.

Going through your speech and marking when you are making changes and telling stories ensures the best flow possible.

Welcome Mark – and thank you for adding your contribution.

hi what we do on this app

The best way to keep your audiences attention is to be interesting. have a relevant story – does not have to be over the top, just relevant. Tell it from the heart.

Share a little of yourself and make yourself vulnerable. Don;t tell me how many kids you have or what you did on the weekend, tell me how you used to stuff your presentations up and what you learned. Be vulnerable and your audience will take you of the pedestal they have put you on (simply because you are standing in the front of the room) and they will start being interested in you. Then you have their attention.

darren Fleming Australia’s Corporate Speech Coach

Thanks for stopping by and offering your insights, Olivia.

All good points…thanks for sharing…

Hi Olivia Some great ideas there. Most powerful has to be “what’s in it for me?” Give the audience a reason for listening, add some vocal variety and movement and plenty of humour.

Let them know that you want them to have a good time…. and perhaps they will!

It’s always a two way thing, the topic should always be what you and your audience are interested in.

Great post.

Thanks for the heads up…Particularly agree with point 7…Trying to keep it short but ensuring nothing is left out as concentration of an individual can last for 10minutes if not shorter…

this is wonderful especially number seven. A brief and to the point presentation works miracles!

This posting sure has some legs to it since it started 3 1/2 years ago. One item of note that I will add is if the speaker is trying to “sell” something to which the audience is anticipated to “buy” at the end of the presentation, the speaker should incorporate a digital clock into their presentation that counts backwards the time limit of his/her presentation. This clock will then create a visual clue for the audience to pay attention, especially if the speaker says something like this at the beginning of his/her presentation, “…at approximately 3 minutes left in my presentation, I will divulge a secret way for you to grow your business exponentially.” I’ve seen this idea performed to perfection several times now and each time I have walked away smarter than the average businessperson.

In every speech, use the 3-step-rule: (1.) Tell ’em what you’re gonna tell ’em. (2.) Tell ’em. (3.) Tell ’em what you’ve just told ’em.

Storytelling is a wonderful attention-“catcher” when it is done right.

During my years of school-teaching, I engaged the students by explaining How-things-really-were in Europe during WW2; beyond the lessons they were being fed by the system. My family still lives nearby the house where famed author, Anne Frank was imprisoned during that catastrophe.

A bit of humor always works for me. Thanks for the ideas!

Is there any recent research that tracks audience interest by slides that would validate these recommendations – all of which I totally agree with?

Good work. Any one reading can please text me on. [email protected]

understanding the background of one’s audience is very critical at drawing their attention. One could be well prepared by can be appreciated by just a few who are interested in the subject matter since the majority’s interest could not be observed while listening.

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20 Presentation Tips to Keep Your Audience Engaged from Start to Finish

Business | Marketing | Nonprofits | Students | Teachers

By kai tomboc - january 14, 2020.

Losing the audience’s attention is one of the most painful challenges for anyone making a presentation.

Halfway through your presentation, you notice that a couple of audience members are getting restless. The people at the back seem bored as they look down on their phones, and one of them just yawned (ugh!).

You start to feel that you failed to engage your audience. You wonder if you’re the problem. Are you a boring presenter? Perhaps you’re stuffing too much information in your slides.

Master audience engagement with these presentation best practices

From engaging product demos to presentation decks that stand out, read on for 20 valuable tips to keep your audience excited to hear more from you.

What makes a great presentation?

Before you get started, it pays to know what makes an excellent presentation.

1. It informs your audience by providing reliable information.

People want to be informed. They want to learn something new. For this reason, you should look for reputable links. The information should be as recent as possible, and at least less than a year old.

Your research work doesn’t need to be from online sources. You could also cite printed sources from the library. Double-check all of your sources and make sure they have substantial research and statistics to back them up.

2. It persuades your audience to take action.

A presentation should be persuasive. This is especially true for business presentations and product demos. You might also want to appeal to your readers through emotions.

3. It educates your audience and empowers them to make informed decisions.

Presentations are, by nature, educational. You might be introducing your audience to a new idea, product, or service.

4. It instructs your audience in a clear, compelling way.

A presentation should be instructional. Organize your presentation as clear and concise as possible, so your audience will be able to digest your information more effectively.

5. It inspires your audience by being memorable.

A good presentation motivates an audience to act on things that they’ve been meaning to do after hearing you speak or present.

20 best pactices for visually-appealing, convincing presentations

With all that in mind, here’s a list of useful best practices and tips for presentations that stick.

1. Know your target audience.

Your target audience is the demographic that you’re aiming to convince, educate, or inspire with your presentation. This crucial step helps you craft a presentation that resonates with your intended audience.

For instance, if you’d like to educate teens, create a presentation that appeals to their age group. Make your presentation more upbeat, and use pop culture references and images that they can relate to.

On the other hand, if your target audience spans middle-aged professionals, your presentation should be straight-to-the-point and based on facts. These professionals are typically results-oriented, and they want to get to the heart of the matter right away.

By and large, getting to know your target audience enables you to create a presentation without wasting time on uninterested demographics.

2. Create an outline.

Your next step is to create an outline of your presentation. It will help ensure order in your presentation and present facts and sources as effectively and efficiently possible.

It’ll also help if you assign a subtopic for each slide. Let’s say your main topic is the American Civil War. The war lasted roughly four years, and if you delve into it without any organizational structure, your audience will end up confused. Sort your slides according to year and the important events that took place. The same applies to any topic.

3. Start with a memorable introduction.

Opening a presentation with “My name is .. ” or “I’m here to talk about..” are less likely to make your presentation memorable and engaging to your audience.

So how do you keep everyone glued to your presentation with a powerful, memorable opener?

Share an anecdote, ask an intriguing question, or get people’s energy up with a short activity.

Next, make your opening slides as eye-catching as possible. In your opening slide, use bold fonts. Add visuals like gifs or an animated infographic.

Finally, provide an overview of your presentation in the introduction slide. An overview that meets your audience’s expectations of your presentation helps keep an audience absorbed and attentive from start to finish.

4. Eliminate clutter in your slides.

Avoid overcrowding your slides with images or graphics. Although it’s fine to use visuals to complement your slides, the keyword here is “complement.”

Too many photos will make your slides look cramped. Take a minimalist approach to your slides. For images and graphics, use them sparingly and thoughtfully.

Don’t be afraid of white space in your slides. Consider readability first, visual appeal second.

5. Use pictograms.

Lengthy presentations could get boring in the long run. So if you want to keep your audience’s attention, you will need to make your presentation attractive and easier to understand.

Enter pictograms !

Pictograms express information, ideas, or messages through images, signs, or symbols. Also, they can help simplify complicated concepts.

6. Be thoughtful of your color scheme.  

Your choice of colors can have an impact on your audience’s mood and perception of your presentation. It may not be evident at first glance, but your presentation colors can draw a particular set of feelings from your audience. Orange looks more carefree than beige, right?

Here are some quick tips to help you pick the right color combination for your presentation:

• Choose a color scheme that matches your presentation’s theme. For example, if you’re about to present a serious topic, consider somber, dignified colors like white, black, or brown. But if you want your presentation to be more upbeat, use lighter hues like yellow and orange. 
•  Use your brand colors to raise brand awareness and recognition. 
• Stick to 2-3 colors. Joint research by Adobe and the University of Toronto revealed that most people prefer a combination of 2-3 colors. A good rule of thumb is not to use more than four colors. When using more than 3-4 colors, go for shades, tones, and tints of your original colors like the example below.

7. Focus your audience’s attention using data visualization.

Presenting statistics and percentages in writing can be a challenge to use in your presentation. For this reason, consider data visualization.

For example, graphs and charts are often used to highlight comparisons in data. You can also use them to inform your audience of a specific data point.

It’s worth noting that a poorly-designed graph or chart could ruin your presentation if proven false or shabbily done. Make sure that your data are correct, and your diagrams or charts are correctly labeled. Don’t just use pie charts because they look hip and smart. You have to learn how to choose the right chart or graph to visualize your data.

8. Use presentation templates.

Templates often take a bad rap because they’re perceived as limiting, sapping one of creative freedom. However, templates shouldn’t be perceived this way.

Think of templates as frameworks or a set of building blocks that you can tinker with as you create your presentation. Without a templated structure, you’ll likely waste a lot of time and resources making your presentation from scratch.

For example, use infographic templates as a way to make your presentation more engaging (minus the time-consuming task of making a presentation from scratch. The process infographic template below is perfect if you’re explaining a process in one of your presentations.

9. Try the duotone effect in your presentations.

The duotone effect is the use of two contrasting colors to create dramatic, visually pleasing results. Thus the name duotone.

This design style is gaining popularity with designers and non-designers alike. Learn more from this quick duotone tutorial via Adobe .

10. Show, don’t tell.

Stories are a powerful medium to get your audience to sit up and listen to you. For this reason, aim to “show” rather than “tell” your audience about a topic, insight, or idea.

For example, don’t just state facts or figures about the dangers of not investing in their retirement. Instead, share the story of someone you know who failed to plan for their retirement, nudging your audience towards making their own conclusions or insights.

Don’t bombard your audience with too much information all at once. Avoid jargon or complex concepts without sharing a story that’ll resonate with them. With compelling storytelling, you can create anticipation and then slowly build up to your key points.

11. Incorporate infographics into your presentation.

Infographics are valuable presentation tools because they combine visuals and text. As a result, you can communicate with impact.

Furthermore, infographics make your presentation more memorable. How?

A relevant image paired with informative text helps people retain 65 percent of the information three days later — a stark contrast to presenting text-only content where someone’s likely to remember only 10 percent of the information.

Here are a few guides and tutorials when creating infographics for your next presentation:

• Guide to Making Infographics from Scratch (guide)
• 5 Ways to Use Call to Action in Your Infographic to Boost Audience Engagement (video)
• How to Write Sharp, Compelling Infographic Copy (guide)

Easelly Pro Tip: Divide long infographics into smaller segments. Add an infographic section for each presentation slide. If you’d like to raise the bar further for your presentation, try animated infographics to make your slides come to life.

12. Avoid using bullet points.

Bullet points are great tools to emphasize tips, features, or steps in lists. However, it’s best to avoid them in presentations because they don’t help your audience retain information.

Research even supports this recommendation. In 2014, the International Journal of Business Communication published the results of their research —   The Use of Visualization in the Communication of Business Strategies: An Experimental Evaluation .

The researchers wanted to learn whether the use of visuals is superior to text (a bulleted list to be specific) in communicating the strategy of the financial services branch of an international car manufacturer.

The researchers concluded the following:

“Subjects who were exposed to a graphic representation of the strategy paid significantly more attention to, agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list version.”

Instead of using bullet points, consider using icons or visuals.

Take a look at the example below. Which do you think will likely get the audience’s attention and be more memorable after the presentation?

13. Choose fonts that are easier to read.

The quality of your font could affect your audience’s reaction to your presentation. Don’t just use the first standard font that pops up in your presentation editor.

Your font should match the mood and intent of your presentation. If you want your presentation to appear casual, choose a font that gives off a similar feeling.

14. Use contrast in your presentation.

Check for contrast between your texts and presentation background to ensure readability. Make it a point to distinguish one from the other.

It’s also worth noting that you are going to show your presentation to a group of people. Depending on the seating arrangement, viewers at the back may find it hard to read your presentation. Make sure that your fonts are of the appropriate size. That way, none of your audience members will have to struggle reading your slides.

15. Consider gifs and memes

Gifs and memes are popular media tools for a good reason. You could incorporate them into your presentation, and they could add a sense of humor to your topic or pitch.

When using gifs and memes, avoid those that could be misinterpreted as politically incorrect or culturally insensitive.

16. Create a consistent look and feel in your slides.

Choose a theme for your presentation templates, and stick with it ’til the end.

This doesn’t mean that you should be boring or dull with your presentation. You can add images and infographics, but there should be a sense of consistency in your slides.

Consistency leads to familiarity, which in turn encourages learning and engagement.

17. Ask intriguing questions.

Asking intriguing questions enables you to draw your audience’s attention and highlight key points at the same time.

For example, you are conducting a presentation on the Roman empire. You want to get your audience’s attention, so you raise questions such as what they know about the Roman empire, and how did the Roman empire impact modern society?

The audience may or may not get the right answers, but they will most likely try their best to answer your questions. The resulting exchange of ideas will make your presentation more spontaneous and engaging.

18. Limit to one visual per slide.

Using too many visuals at once will make your presentation appear cluttered. Limit to one visual per slide to help your audience engage more with your text and information.

19. Embrace white space.

White space , also known as negative space, is the space between the lines of texts and visuals in your presentation.  It doesn’t have to be  white  as it can also take the color of your presentation’s background. Think of white space as “empty space”. 

It helps improves readability and ensures that your graphics and texts are clear and legible in your presentation. 

20. End your presentation with an excellent call-to-action.

Call-to-action statements are an integral part of any presentation. They compel your audience to take action, and it makes your presentation more interactive.

Here’s a short video explaining how to use call-to-action in infographics (the same principles apply for presentations!):

Say you’re designing a presentation for a new gym you’re managing. You want people to try out the gym and the services you offer. You could incorporate the call to action at the end of your presentation.

“See you at the gym next week?” or “Level up in the New Year by signing up for our free gym membership for a month!” are good call-to-action statements that you can use.

Ready to start creating your presentation?

We’ve got your back if you need help with your visuals and infographics for your next presentation.

Use our simple infographic maker tool or hire one of our infographic design pros for custom infographics and animated infographics .

Here’s to a stellar presentation – we’re rooting for you!

More to learn from the blog…

10 types of infographics with examples and when to use them.

It’s easy to choose an infographic format or type that works for you. But keep in mind that the infographic should not be about ...

How to Communicate Better With Infographics

Did you know that over 65 percent of people are visual learners? Or that visuals make it easier for the brain to process information faster...

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3 Ways to Keep Your Audience Focused During a Presentation

• Matt Abrahams

Fight back against their tendency to zone out or multitask.

Grabbing and keeping your audience’s focus is critical to communication success. What you have to say is important, so give yourself the best chance to convey your message to your audience by first gaining attention, but then, more importantly, sustaining it. In this piece, the author outlines three techniques — physical, mental, and linguistic — to engage your audience.

Attention is our most precious commodity. In today’s fast-paced world of always-on digital devices and round-the-clock media cycles, getting our audience’s attention is critical to our communication success. With so many distractions vying for our time, we must actively seek and gain our audience’s attention first.

• Matt Abrahams is a lecturer in organizational behavior at Stanford Graduate School of Business. He hosts Think Fast, Talk Smart: The Podcast and is the author of Think Faster, Talk Smarter: How to Speak Successfully When You’re Put on the Spot .

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How to Encourage Audience Participation During Your Presentation

Audience Participation is an excellent way to make a good presentation into a stellar presentation. It can also be the scariest. That is why most speakers — even seasoned professionals — avoid asking their audience questions. It is too risky. Or is it?

The truth is that the types of audience participation that most speakers use can come across as cheesy or forced. Also, our audiences have been trained to not interact with us. From the time we are in grade school, we are trained to sit still and listen to the speaker (teacher.) Here is the good news, though. Presenters who get really good at audience participation can boost audience engagement dramatically and make each presentation a positive experience for their audiences.

So below, we’ve organized the tools in three parts. Part one covers different ways to encourage audience participation based on how introverted or stoic your audience is. Then in part two, we cover the best techniques to use during the interactive presentation to boost engagement. Finally, in part three, I cover some additional ideas that you want to avoid because they can be risky. By the way, these are the techniques that most speakers try first. Then, when the technique backfires, it makes the speaker less likely to want to ever try again. Again, though, if you avoid the ideas in part three, you have a strategic advantage over other speakers. As you begin to master these skills, you will be seen as a more professional speaker and presenter!

Want to beat stage fright, articulate with poise, and land your dream job? Take the 2-minute public speaking assessment and get the Fearless Presenter’s Playbook for FREE!

Special Warning about Post-Pandemic Live Polls and Other Technical Audience Participation Tools.

During the pandemic, virtual event organizers found creative ways to keep their audience’s attention during each virtual event. A couple of these virtual audience engagement tools were live chat and the live polling. The technology was added to try to add more interactive elements to the virtual meeting.

Unfortunately, though, this technology just reinforced bad habits. A good team communicates with each other and shares ideas confidently. And a good presenter creates a conversation with his or her audience. This technology didn’t really help with either of these things. In fact, it probably made communication more difficult. So, be careful about inserting these tools into in-person events. You get a much better result by just interacting with your audience verbally.

The Three Absolute Best Ways to Encourage Audience Participation During Your Presentation.

Some audiences will be eager to participate. We call this type of group an engaged audience. However, other audiences will be more stoic. Remember most audience members have been trained to sit still and be quiet during a presentation. So the ideas below can help you get even the most introverted audience to interact with you.

The process all starts, though, with the goal to create a dialogue with the audience versus a monologue. The longer that a speaker talks without getting the audience to do something or say something, the more bored the audience will be.

So a great technique is to ask the audience a question where they can voice their opinion.

Ask an Open Ended, Opinion Asking Audience Participation Question.

The absolute easiest of these audience engagement strategies is to just turn one of your key points into an opinion-asking question. When you do this, instead of you having to prove your bullet point to your audience… Well, you ask the audience to prove that the bullet point is true.

This technique is really simple if you have a well-developed bullet point that includes a result that your audience wants. Here is an example.

Standard Bullet that Most People Would Use.

• Five or Fewer Bullet Points in a Presentation.

However, this bullet has no result built into it. So, as the presenter, I can just ask myself, “If someone does this action, how will he or she benefit from it?” The answer to that is that the person will become a more concise speaker. So, I just add that to the bullet point.

• Limit Your Presentation to Five Main Bullet Points to Become a More Concise Speaker.

At this point, an open-ended question is easy. I just add the words “In what ways would…” to the front of the statement to make it into a question.

In what ways would limiting your presentation to five main bullets help you design a more concise presentation?

So, if I tell the audience my bullet point, I then have to prove to them that the bullet is true. However, if I ASK the bullet in the form of an opinion-asking question, the audience will then prove my bullet point to me.

Think, Write, Share.

The “Think, Write, Share” activity is a fantastic way to get your group to give feedback to you. Before I explain the technique, let’s discuss why it is valuable. Quite often, especially in training sessions, we really want to ensure that the audience understands what we have delivered. We also want to make sure that the audience retains the information. So, many new speakers will just ask the audience a question about the content. Of course, audience members will often be self-conscious about speaking to the group about content that is still fairly new. As a result, the feedback will be minimal.

A better technique is what we call, “Think, Write, Share.” Have the audience think about the question that you ask. After a few seconds, have them write down possible answers. After the group has written quite a bit of content, only then do you ask them to share the content.

For instance, I often start my presentation classes with a question like, “Think about all of the different physical things that happen to a person’s body when he or she gets nervous speaking. (Pause for a couple of seconds.) After you have thought of a few of these things, write down two or three that occur most often. (Wait for everyone to have at least one item written down.) What were some of the things that you wrote down?”

The beauty of this technique is that we aren’t putting anyone on the spot. If the person wrote something down, then he or she will not likely be uncomfortable reading the thing that they wrote to the group. It is an easy way to get the entire group to participate.

Group Discussion and Reports

A variation of Think-Write-Share is Group Discussion and Report. You basically just divide your audience into small groups of five to six people. You can either give each group a different question or have all of the groups ponder the same question. Then, give them a couple of minutes to discuss their question as a group and come to a consensus. Finally, have one member of the group give a report of their findings.

I often use this technique in classes after I assign an activity where groups will be working independently for some time. For instance, in my leadership classes, we have an activity on group problem solving where each group will be practicing the skill independently of each other. As a result, the groups may finish at slightly different times. So, I’ll have the first group begin to discuss summary questions as a team. As each other team completes the activity, I’ll give them the same questions. Once all of the teams are finished with the original activity, I have all of the groups report on the answer to the question. That way, no group is sitting around doing nothing.

Audience Participation Techniques to Get the Audience to Want to Participate.

Of course, good audience participation isn’t just about asking the right questions. There are also important techniques that you can use to (1) get your audience to answer the questions and (2) get more members of the audience to want to chime in.

Try these ideas.

Once You Ask the Question, Wait for an Answer.

When we ask a question of the audience, we often slip into a strange, Star Trek-like, space-time continuum where time slows down. It is easy for a presenter to ask a question, and then right away, answer the question ourselves. It seems like we have been waiting for a long, long time, but in fact, it has only been a slit-second. Quite often, when we ask a question of the audience, the participants want to think about their answers a little. So, it will sometimes take a little longer to get the responses. Don’t worry. If you asked a good question, they will respond.

If You Get No Responses, Re-Ask the Question a Different Way.

If you get answers different than you were expecting or don’t get any answers at all, take responsibility for the mistake. Something like, “Let me re-ask that question. I don’t think that came out right,” is a good way to get the audience focused on the new question.

Give The Audience Atta-Boys.

One of the most important secrets to getting great participation is to positively reinforce the action that you want to encourage. So, when you ask a question of the audience, you want to do two specific things.

• Give an Atta-Boy : Repeat or rephrase the response and tell the person who gave the response how what he or she said was true. For instance, if I asked what happens to speakers when they feel stage fright, and an audience member said, “faster heart rate,” I might rephrase what he said by saying, “Right, the heartbeat speeds up.” If you think about the risk that the person is taking by speaking out loud, you can see how if we don’t reinforce the comment, the person may wonder if what he said was correct. For instance, if I said, “Hhhmmm… Faster heart rate?” and stopped, most other people in the audience will now not want to take that same risk. No one wants to be embarrassed by the speaker.
• Write It Down : Write down the response on a flip-chart or whiteboard. When people see their words on the board, it makes them think that what they said was important. This little measure will both help you build rapport with your audience and help you remember what everyone said. That way, you can use all of the responses as a way to summarize the concept one final time.

A Few Other Types of Audience Participation that Are Riskier. So Proceed with Caution.

Remember, the goal is to open up lines of communication with your audience. You don’t want to make the audience feel like you are manipulating them or forcing them into a box. So be very careful if you decide to add any of these techniques to future events. These are the types of audience participation that typically turn audiences off.

Rhetorical Questions

These are questions that we ask that have an obvious answer. In fact, in most cases, we don’t really expect the audience to answer. I have to admit, when I was being trained as a speaker, my mentor told me to, “Never ask a question of your audience unless you really want them to answer.” The reason for this advice is that rhetorical questions have a high propensity to be seen as being manipulative. Obviously, if your audience feels like you are trying to manipulate them, they will react negatively.

However, audiences trust speakers who they can relate to. They trust speakers who are like them. So, if you begin your presentation with a statement that everyone in the audience will agree with, it can sometimes build that rapport. For instance, I might start a presentation class with a statement like, “Would you agree that most people have at least some type of public speaking fear?” Another option might be, “Would you agree with me that most business presentations are pretty boring? So if you are just a little more interesting than the last person who spoke, your audience will think you were great, right?”

Yes/No or Show of Hands Question

Personally, these types of questions are not my favorite. I tend to not use these a lot, myself. However, they do have a certain use. This is a great way to call attention to a group that you want to set apart as elite. For instance, if you have the top salespeople stand at the sales convention, you make the ones that had to remain sitting think, “I want to stand up next year!”

One of my friends leads big 300+ person seminars where he charges a nominal fee for attendees to come to the seminar. However, he has a smaller group of attendees who participate in his one-on-one ad group coaching sessions, and they pay an extra fee for this service. Anytime he has new openings in this coaching group, he will recognize the group at one of his big meetings. He will just say something like, “Can I have all of my Platinum Group please stand?” Then as they are standing, he will say something like, “If you have questions about any of the content that I’m covering, make sure and ask one of these folks.”

Basically, by separating out the coaching group, he has generated interest from the audience. Quite often, he will have participants coming to his registration table asking about how to join the group before he has even started to promote it. So, later in the meeting when he hands out the application to the entire audience, he gets more applications returned.

A Contest or Game

If you want to reinforce content that you have shared earlier in your presentation, sometimes a game or contest can add some fun.

Back when I used to do a lot of sales training, I used to use this technique a lot. Salespeople are really competitive. (They also don’t pay attention to training much, LOL.) So, if I had a two-day sales course, I might end the first day with a Jeopardy-style game show. I’d divide the class into a few teams, and the winning team might win gift cards. Obviously, this isn’t going to be the best way to end all meetings, but in certain situations, it works really well.

Use Audience Participation in Your Presentations to Make them Interactive

Regardless of which type of activity you choose, add in some type of audience interaction. It will make your speeches much more fun and interesting!

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How to Start a Presentation: 12 Ways to Keep Your Audience Hooked

Written by: Nayomi Chibana

Wondering how to start a presentation that makes your audience sit up in their seats with excitement?

"Today, you will learn something that will add 10 years to your life."

"20 years from now, your job won't exist."

"Did you know that more people have access to a mobile phone than a toilet?"

Presentation starters like these are key to grabbing your audience's attention and making the most of the time allotted to you.

Instead of thanking the audience, making an unrelated joke or apologizing for a technical issue, why not dive right into the subject matter with a gripping statement or thought-provoking question?

To help you craft your own killer presentation starters, we've sorted through some of the most popular TED talks in history and created this list of the most effective ways to start your next presentation .

Many of these presentation starters are successful because they appeal to human emotions such as curiosity, awe, surprise or fear. You can read more on creating viral content that triggers emotional responses in this post .

Better yet, check out the video version of this blog post. This video distills 12 killer strategies to start your presentation and keep the audience's attention throughout.

• Knowing how to start a presentation is crucial because it sets the tone for the rest of the presentation. A strong and engaging opening can capture the audience's attention and generate interest in your presentation.
• There are many ways to start a presentation: make a provocative statement, incite curiosity; shock the audience; tell a story, be authentic;  quote a famous or influential person.
• Here are other presentation opening strategies: Begin with a captivating visual; ask a question; use silence; start with a prop; tell a relevant joke; use the word "imagine.
• Take advantage of Visme's free online presentation software to create attention-grabbing presentations that align with your branding and engage your audience.
• If you're short on time, tap into the power of Visme's AI presentation maker to create stunning presentations in minutes. Simply describe what you want to create, select your preferred design option and let the tool do the heavy lifting.

How to Start a Presentation

Knowing how to start a presentation is just as crucial as the message you're trying to convey. If you can't start it effectively, you might not be able to leave a strong enough impact by the end of it.

TED speakers are some of the best presenters in the world, and there's a lot you can learn from their talks. Below, we've handpicked some of these presentations that start with a bang and manage to keep the audience hooked till the very end.

1 Make a provocative statement.

"I want to discuss with you this afternoon why you're going to fail to have a great career."

One surefire way to get your audience's attention is to make a provocative statement that creates interest and a keen desire to know more about what you have to say.

The presentation above, for example, does just that by making a surprising first statement that inspires surprise, amusement, curiosity and fear at the same time.

With 4.8 million views and counting, this talk by an economics professor draws you in precisely because it steers clear of the traditional talk, using blunt humor to enumerate all the irrational excuses people make for not pursuing their dreams and passions.

2 Incite curiosity.

"I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I'm not particularly proud of. Something that, in many ways, I wish no one would ever know, but here I feel kind of obliged to reveal."

Another way to grab your audience by the collar is to incite curiosity. In this popular TED talk viewed over 15.4 million times, career analyst Dan Pink succeeds at getting the entire audience to look at him intently, waiting for his next word, by resorting to an opening statement that builds suspense.

Since human beings are by nature curious creatures, most people in the audience were probably asking themselves "What did he do?" and imagining all sorts of possible scenarios.

3 Shock the audience.

"You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk."

In many ways related to the previous two presentation starters, this hook involves making a counter-intuitive or paradigm-shifting statement that goes against a popular belief or simply shocks due to the perceived impossibility of the proposed statement.

This introduction by game designer Jane McGonigal, for example, achieves a level of surprise by making a seemingly improbable assertion. After hearing this kind of statement, most people will want to listen to your entire talk, if not out of genuine interest, then at least for the sake of pacifying their incredulity.

(By the way, she makes good on her promise by revealing a game she designed to boost resilience, which is backed by scientific research.)

4 Tell a story.

"When I was seven years old and my sister was just five years old, we were playing on top of a bunk bed..."

As covered in a previous post , storytelling is the key ingredient that separates good, engaging presentations from bad ones that lack a clear message and persuasive delivery.

In his popular talk on the secret to being more productive, psychologist Shawn Achor tells a childhood story to lead into the effectiveness of positive psychology. He then goes on to provide concrete evidence backing his claim that pursuing happiness, rather than productivity for its own sake, actually makes you more--not less--productive.

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5  Be authentic.

"I'm going to tell you a little bit about my TEDxHouston Talk. I woke up the morning after I gave that talk with the worst vulnerability hangover of my life. And I actually didn't leave my house for about three days."

Another way to draw your audience into your own world is to tell a revealing personal story. This is certainly not easy but, when done right, can quickly spark interest in your topic and build an emotional connection between you and your audience.

In Brene Brown's talk on confronting shame, she begins by admitting that she felt embarrassed over the revelations she had made in her massively popular TED talk on embracing vulnerability.

6 Quote an influential person.

One of the easiest ways to start a presentation is to quote an influential person. In these cases, it's best to use a pithy, short and relevant quote to catch your audience's attention.

In the widely viewed video above, for example, writer Andrew Solomon quotes Emily Dickinson to begin his talk on depression, an illness he asserts affects many more people than the official figures suggest.

The quote is particularly powerful and effective because it eloquently describes the state of depression from the point of view of a person who is feeling all the emotions associated with it.

7 Begin with a captivating visual.

To introduce this fascinating TED talk on how movements really get started, entrepreneur Derek Sivers uses some surprising footage to support his statements. They are especially captivating because they debunk widely held beliefs on the matter, proving that it takes more than just a charismatic leader to start a revolution of any sort.

8 Ask a question.

"Do you think it's possible to control someone's attention? Even more than that, what about predicting human behavior?"

In this attention-grabbing presentation on the flaws in human perception, world-famous pickpocket Apollo Robbins starts off by asking the audience a question that leads right into the meat of his talk, which has been viewed worldwide more than 10.5 million times.

In these cases, it's best to pose a question that will really get your audience thinking and, in the best possible scenario, challenge their prevailing beliefs or preconceptions on a certain topic.

51 Best Presentation Slides for Engaging Presentations (2024)

9 Use silence.

Another effective technique--which should only be used if you're a seasoned presenter and are able to maintain your composure throughout--is to leverage silence to command a room.

Watch, for example, how musician Amanda Palmer starts off her talk by not saying a word, simply breathing in and out and using props to communicate her message.

Although you may not want to resort to both silence and using a prop in your presentation, this is a very effective dramatic technique that, if done right, quickly draws all eyes to you.

10 Start with a prop.

Considering that the audience's gaze is attracted by motion and visual objects, another way to hook them right from the outset is to use a prop.

Take a look at how best-selling author Susan Cain uses a physical object to visually complement her opening story on her first summer camp experience. It not only adds a dramatic effect, it also keeps viewers eyes on her while on stage.

11 Tell a relevant joke.

"Okay, now I don't want to alarm anybody in this room, but it's just come to my attention that the person to your right is a liar."

Humor is not only a good way to break the ice and endear the audience to you right from the outset, it can also be very effective in getting your point across if it's relevant to your talk.

Lie detector Pamela Meyer, for example, deftly uses both humor and an element of surprise in her opening statement as she tells the audience that the person to their right is probably a liar. This gets the audience to laugh and then focus on her topic at the same time.

She goes on to give some shocking statistics (such as that on any given day, we're lied to up to 200 times) and delivers an intriguing talk that has been seen close to 13 million times.

12 Use the word "imagine."

"Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary."

Lastly, there are times when leading your audience to use their imaginations is the best bet. You can prompt them to do this by using the commands "imagine," "think of" or "picture this." These are just a few of the most powerful opening words for presentation.

Plane crash survivor Ric Elias, for example, uses this technique in the video above to quickly thrust his audience into the central scene of his harrowing story.

Learn How to Start a Presentation Effectively

What about your next presentation? Have you thought about how you're going to set the mood for your talk? We've rounded up some of the best way to start a presentation.

When you're ready to get started creating your presentation, give Visme's presentation software a try! The tool comes with an AI writer that helps you generate killer content for your next presentation in seconds.

Plus, check out our post on how to end a presentation so you both start and end your speech with a bang.

And if you want to learn all our secrets on how to deliver an unforgettable presentation, as well as how to create visual slides with impact, grab our free e-book below.

Create beautiful presentations faster with Visme.

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About the Author

Nayomi Chibana is a journalist and writer for Visme’s Visual Learning Center. Besides researching trends in visual communication and next-generation storytelling, she’s passionate about data-driven content.

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14 effective presentation tips to impress your audience

Get your team on prezi – watch this on demand video.

Anete Ezera July 15, 2022

An effective presentation can communicate key ideas and opinions, save time, and contribute to your overall success as a business, but good presentation skills don’t come naturally to everyone. In this blog post, you’ll find 14 effective presentation tips you can implement in your next presentation to make it a success. 

Whether you’re preparing for an important presentation at work or school, or you’re looking for ways to generally improve your presentation skills, you’ll find these presentation tips useful. We’ve gathered a list to help you impress your audience from the get-go. You’ll find tips for creating and presenting your slides, talking in front of an audience, and other effective presentation techniques to help you stand out. 

Most common presentation mistakes

Before we list our top effective presentation tips, let’s explore the most common presentation mistakes. If you’ve made one or more mistakes in this list, you’re not alone. Most people have made at least one mistake. However, what’s important is to be aware of these errors and try avoiding them next time.

#1 A poor start

One of the most common mistakes people make is undermining the importance of the first few minutes or seconds of their presentation. 

Let’s say you’ve practiced your key talking points meticulously and gone over your slides a million times, but when you’re in the spotlight and need to say your first line, do you know exactly what to say to wow the audience? 

The start of your presentation is crucial. Not only because how you start sets the tone for the rest of your presentation, but also because people generally require around 8 seconds to decide whether they find the subject interesting enough to keep listening. Starting your presentation with a captivating intro is even more important than you think. To ensure you start off right, read our guide on how to start your presentation . 

#2 Lack of preparation

Yes, even though it’s clear that you should prepare before giving a presentation, it’s still a common mistake amongst presenters. Preparing content and talking points is an obvious start, but there are other steps that you might be overlooking.

Before you even join a meeting or walk into a room where you’re going to present, consider the technical requirements and get familiar with the equipment. If you’re presenting online, make sure to test-run your presentation and the visual aids you’re going to use. The last thing you want is a broken video link, poor audio, or a weak connection when you’re presenting. 

Also, consider the questions your audience might want to ask you about the topic. Think about how you’d answer those questions, or do even further research to really impress the audience with your answers. 

Explore other ways to prepare for a presentation to feel even more confident when presenting.

#3 Losing track of time

It’s great to feel passionate about your topic. However, you’ll have to consider your audience’s level of interest and knowledge. Some details might seem fascinating to you, and you’d like to talk about them for hours, but for your audience, too much information will drain their energy and lose their attention. 

Therefore, make sure to keep track of time. Also, consider your audience’s interests. A concise presentation is always better than a long one with a ton of information. Plus, you’ll have a higher chance of keeping your audience’s attention throughout the presentation. 

Effective presentation tips

Now that we’ve looked at some of the most common presentation mistakes – let’s dive into effective presentation tips that’ll help you excel in future presentations. 

#1 Tell a story

Stories connect, inspire, and empower people. Telling a story can entice action, help understand an idea, and make people feel connected to the storyteller. It’s also one of the most effective presentation tips. A study by organizational psychologist Peg Neuhauser found that a well-told story is easier to remember than facts, which makes it a highly effective learning technique. 

With that in mind, telling a story when you’re presenting can engage your audience and make it a more memorable experience. You can either share a personal story or a historical event, just make sure to have a clear connection between the story and the topic you’re presenting. 

#2 Work on your body language

Body language can make a huge difference in how your presentation is perceived. It’s one of the presentation tips you definitely shouldn’t overlook. 

Body language says a lot about a person’s confidence level, emotions, state of mind, and even credibility. For the audience, it’s a way to understand what the person is saying and how interested they are in the topic. 

Therefore, work on your body language to better convey the message you’re trying to communicate. Practice in front of a mirror before your presentation and be conscious of your hand gestures and facial expressions. 

#3 Understand your audience

Before crafting your presentation, you must know who you’re speaking to. Understanding the interests, demographics, professional background, and other valuable information of your audience is crucial in making your speech successful. 

If you’re speaking at an event, contact the organizers to get more information about other speakers and the audience. If you’re presenting at work, you may already know your audience fairly well. Use this information to your advantage and create content you know they’ll resonate with.

#4 Use high-quality visuals

What’s one of the most effective presentation techniques? Use of visuals. They play a crucial role in your presentation. However, only high-quality visuals will make a good impression and effectively communicate your message. Use high-quality visuals like images, videos, graphs, maps, and others to really land your point. 

Using visuals is a great way to convey your ideas as they’re easier to process than text. If you’re not sure where to find great visuals, check out our blog post on presentation visuals for five free resources.

P.S. the Prezi library holds a variety of images, videos, GIFs, stickers, and other visuals, including different charts and maps to spice up your presentation. It’s all available in your dashboard .

#5 Use data visualizations

Do you want to showcase statistics or other datasets in your presentation? Use data visualizations to make your data stand out and impress your audience. 

There’s nothing more boring than a bunch of data presented in a flat way. If you want to tell a story with your data, use interactive infographics or slides enriched with eye-catching visuals. Showcasing data will make your ideas appear more trustworthy and credible. 

Prezi Design offers a range of templates to choose from. You can start creating data visualizations from scratch or choose a template and edit the data there. 

#6 Make it engaging with interactive elements

It’s not easy to deliver an engaging presentation. People can easily get distracted or try to multitask, especially in the virtual environment. Sometimes, it’s difficult to focus on the speaker and the written text. Other times, the content just isn’t impressive enough to hold the audience’s attention. But it doesn’t have to be this way.

You can make your presentation more engaging for everyone by including interactive content like graphs and charts. With interactive data visualizations, you’ll make the data discovery process more engaging and exciting for your audience. 

Your audience will be able to hover over data points and click on certain icons or datasets to discover information on their own. Interactive visualizations will make the presentation more memorable and impressive. 

As you can see in the example below, you can discover different data by engaging with the infographic. 

#7 Stay consistent with fonts and color styles

You want your presentation to look visually appealing and highlight essential information. To make that happen, stay consistent with font styles and color schemes throughout your presentation. 

Use one or two fonts max to make the text easy to read and understand. Also, use a carefully selected color scheme that’s not too distracting. If you’re using Prezi Design, you can easily copy and paste styles by right-clicking on your data visualizations and selecting “copy styles.” This makes it easier to stay consistent and saves time when picking matching colors. 

#8 Structure your presentation properly

Before creating your presentation, think about its structure. What’s the main idea you want to convey? Use that as your starting point, and only include information that adds value to the narrative. 

Plan out the first topics carefully to properly introduce your argument. Add the essential information in the middle part of your presentation. Lastly, close your presentation with a summary of the main points and leave your audience with an afterthought. Also, plan when you’re taking questions and for how long. 

For more insight, watch this tutorial on how to structure your presentation:

#9 Practice your public speaking skills

Public speaking may not be your forte, but you can get better with practice. Don’t decline a great opportunity to share your ideas with a larger audience just because you feel nervous speaking in front of a group of people. 

One of the best ways to improve your public speaking skills is to practice in front of your family or friends – people you feel comfortable with. Also, focus on the topic you’re presenting and get excited about the idea you want to convey. This way you’ll appear more confident and feel less nervous about public speaking. 

Explore other public speaking tips from Jessica Chen, the founder, and CEO of Soulcast Media: 

#10 Show your slides next to you on-screen

If you’re presenting on Zoom or in a virtual meeting , think twice before you share your screen. The days of hiding behind slides are over. People want to see and connect with other people, not sit through another run-of-the-mill screen share. To do that, use Prezi Video to showcase all your content right next to you in your video feed. 

As a result, your presentation will look more engaging than a traditional virtual presentation . Also, your audience will have the chance to read your body language and follow along with what you’re saying even better. 

If you already have your slides prepared, don’t worry – you can easily integrate them into Prezi. 

See Prezi Video in action and check out our video templates to get started.

#11 Calm down before presenting

Being in front of an audience can feel nerve-racking. However, there are ways to calm down before presenting that will make you feel more centered and confident. The last thing you want is all your hard work to go to waste just because of stress. 

Try breathing exercises or a five-minute guided meditation before presenting. The trick is to remove all distractions and focus on the present moment so you’re not overthinking right before starting your presentation. Also, be fully prepared and know exactly what to say and when which will help you feel more collected. If you want to discover other ways to feel and look more confident, read how not to be nervous before a presentation . 

#12 Use transitions and animations 

Add movement to your slides with transitions and animations. You’ll make your presentation more visually appealing and engaging. However, be careful not to overwhelm your audience with your choice of transitions and animations. 

Choose a transition that matches your presentation visually and use it throughout your presentation. Consider what animations will be relevant to your audience and select a few to add to your slides. Don’t overdo it. Keep the focus on the message you’re trying to convey, and use animations to only support that message. 

#13 Be enthusiastic 

When you’re in a room with a positive and enthusiastic person, you can’t help but feel uplifted as well. High-energy people have this effect on others. Most importantly, a lot of people tend to mimic people’s behavior and mirror their energy when they feel a connection or relate to them. That’s called the chameleon effect . 

When you’re presenting, you want your audience to feel curious about what you’re presenting. You may also want to leave your audience feeling uplifted, interested to know more, or inspired. To have that effect on others, try to convey those emotions when presenting. Practice your speech, slow down your narration at times, or take a pause after you’ve delivered a statement, and use different presentation techniques to present your project and really drive your points home. 

#14 End your presentation in a memorable way

The first few minutes of your presentation are crucial for captivating your audience’s attention. However, don’t underestimate the importance of ending your presentation as powerfully as you started it. 

The way you end your presentation will play a crucial part in how your audience will remember it. You want to make a memorable impression by closing your presentation with a summarizing statement, a rhetorical question, a call to action, or another impactful way. Discover 10 ways you can end your presentation in our guide.  

There are a lot of factors to consider when creating and delivering a presentation. You want your slides to look professional and visually appealing while conveying your main points. You also want to look and sound confident even if you’re nervous about public speaking. Whatever your concerns may be, remember that preparation is essential. Practice and dedication are the keys to giving a successful presentation . Make sure to follow these effective presentation tips to excel in your future presentations. If you’re interested in creating a captivating presentation with Prezi, contact us to learn more or try it for free . 

Elevating presentations with Prezi AI

Embrace the innovation of Prezi to bring your presentations to life. With its unique platform, Prezi AI offers more than just visually appealing templates; it provides an immersive narrative experience, engaging your audience with a story-driven approach. By integrating Prezi AI , our platform’s capabilities are further enhanced, offering intelligent design suggestions and optimizing content layouts to ensure your presentations are not only beautiful but impactful. This integration is a perfect example of effective presentation techniques in action, using technology to create a more engaging presentation.

Interactive elements: transforming passive listening into active engagement

Prezi revolutionizes the way information is presented by incorporating interactive elements that invite audience participation. With Prezi AI, these features become even more accessible, suggesting ways to make your presentation more engaging through clickable areas, zoomable images, and dynamic visualizations. This level of interaction encourages exploration, making your message more memorable and transforming a standard presentation into an effective presentation.

Adding a personal touch in digital presentation with video

Prezi Video stands out by seamlessly integrating your content alongside your video feed, bridging the gap between traditional presentations and personal engagement. This feature is crucial for those looking to follow presentation tips that emphasize the importance of connecting with your audience on a more personal level. Prezi AI enhances this experience, ensuring your content is displayed in the most effective way possible, making your virtual presentations feel as though you’re directly conversing with your audience.

Mastering presentation artistry with Prezi

The journey to becoming a skilled presenter involves continuously refining your approach and embracing tools that elevate your ability to communicate effectively. Prezi, enriched with Prezi AI, is one such tool that transforms ordinary presentations into captivating experiences. By leveraging these advanced features, you can deliver presentations that are successful, memorable, and truly unforgettable, embodying the essence of tips for presentation mastery.

Whether you’re an experienced speaker or preparing for your first presentation, Prezi equips you with the tools to succeed. Engage your audience, tell compelling stories, and deliver your message with confidence and creativity. Following effective presentation tips and exploring how Prezi AI can transform your next presentation is a step towards mastering the art of impactful communication. Delve into the features and begin your journey to presentation mastery today.

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Control Your Audience’s Attention: 9 Useful Tips for Attracting Attention from the Start!

Our everyday life is full of distractions, and we all regularly get distracted by unimportant things. Even during a presentation, the speaker is particularly affected when the audience stops paying attention.

In the worst case, the listeners no longer absorb any information and start to get bored. To have the undivided attention of your audience from the very beginning, it is important to highlight and emphasize the key content.

The Challenge:

Anyone who has ever been involved in designing a presentation should be familiar with the challenges of a speech . One part of the audience is still reading the slide to the end, while the other half is bored and already prepared for the next slide. You can avoid this by directing the perception of your audience . This way, you can ensure that their attention is always focused on the right point.

The Opening: Capture Your Audience from the Start!

The goal of every presenter is to captivate the audience from the first minute of the presentation . It’s an art in itself. To give your presentation opening that extra edge and engage your audience right from the start, there are some tips to consider.

A bland opening slide is likely to be a familiar pattern for your audience’s brains. With such a slide, you risk being categorized as yet another long-winded and boring standard presentation . As a speaker, that’s the last place you want to be.

To learn how to generate interest, attention, and curiosity with your opening sentences or actions at the beginning of your presentation, check out our article on “ Presentation Openings .”

9 Tips: How to Capture Guaranteed Attention!

Tip #1: Start your presentation with a current event or novelty. Whether it’s the latest findings or information that your audience may have already heard or seen, a current reference shows that you’re informed and piques the interest of the listeners.

An example of such an introduction could be: “You may have already heard that XY announced yesterday that…”

Tip #2: Alternatively, you can also impress your audience at the beginning of the presentation with a metaphor . Metaphors engage the imagination of your listeners and increase interest in the topic. With these vivid thought ideas , even complex matters will appear simpler.

An illustrative metaphor to describe problem-solving, for example, is “getting the cow off the ice.”

Tip #3 : Gradually reveal the individual elements of your slide – this gradual unveiling creates suspense! The attention of your audience automatically focuses on the newly appeared relevant bullet points , keeping the spotlight on the part being discussed at the moment.

For more tips and guidance on this, feel free to check out our article on “ Interactive Presentations “.

Tip #4: Control the Visibility of Elements: Unimportant elements should be faded or blurred out as they can be distracting. Bullet points can be hidden or covered up when attention needs to be directed elsewhere. For example, bullet points that provide specific examples should be hidden or faded out after they have been discussed.

Tip #5: Strategic Concealment as a Stylistic Device : When used correctly, blurring or concealing elements can create suspense . Words or text fragments that are initially blurred capture the audience’s curiosity, as they naturally want to know what lies behind them. By revealing the content only when necessary for the presentation, the audience remains engaged and retains the information better due to the anticipation effect. This leaves a lasting impression from the presentation.

Tip #6: Emphasizing Important Elements Visually: Meaningful elements should stand out visually from the rest of the presentation . By using color accents, underlining, or highlighting, important text passages can be highlighted . This makes them more engaging and increases their visibility.

Tip #7: You can also direct the focus of your audience with moving elements, animations . Arrows and frames that appear during the presentation guide the attention of your audience to specific text passages. This technique is particularly effective when presenting tables since every movement creates tension and attracts attention .

For more guidance on this topic, feel free to check out our article on “ Animations in Presentations “.

Tip #8: Use team tasks to awaken the competitive spirit of your audience. Divide your audience into teams and assign different smaller tasks or create a short quiz. This brings energy to your presentation and ensures that your audience listens attentively.

You can find more information on this point in our article on “ Interactive Presentations “.

Tip #9: Alternatively, you can initiate a survey during your presentation. Pose a question or a statement and have your audience vote, for example, by a show of hands. Typical questions you can use for such surveys are: “Who among you has ever…?” or “Who among you believes that…?”

Bonus Tip #1: Presenting to Executives

When presenting to executives , it is important to get to the point quickly . Avoid beating around the bush and confront your audience with your main thesis in the first few minutes of your presentation. Executives, known for their busy schedules, will appreciate your directness.

Bonus Tip #2: End Your Presentation on Time!

In many meetings and presentations , discussions and conversations continue long after the presentation . It is not uncommon for topics to be over-discussed and participants to get caught up in trivial matters. Set a time frame for your presentation before you begin and make sure to stick to it. If you exceed the allocated time, you will notice that your audience will be mainly focused on checking the clock during the final minutes of your presentation.

Setting a specific time frame helps increase the willingness of participants to constructively work towards the set goals . And if you reach a satisfactory outcome before the allotted time, feel free to end the meeting or presentation a few minutes early.

Bonus Tip #3: Chunking: Breaking Information into Bite-sized Pieces

It can be challenging for your audience to remember all the content of a presentation, even if you have followed all the previous tips for capturing their attention. This is normal, as the human brain can only process a certain amount of information at once . Trying to pay attention to a long presentation while keeping everything in mind can be difficult.

That’s why it’s important to break down your information into smaller chunks during your presentations. Chunking means dividing your information into smaller parts that are easier for your audience to remember . Instead of listing a series of facts and figures all at once, you can group them into categories or spread them across multiple slides. Alternatively, you can tell shorter stories that illustrate your point instead of lengthy ones.

Segmenting your information will help your audience remember it better. It will also assist you as the presenter in organizing and tracking your presentation. So, the next time you prepare a presentation, remember to break down your information into sections to make it more memorable and easier to follow.

3 Attention Killers to Avoid

In addition to many ways to improve the attention of your audience, there are also certain factors that can cause your listeners to be even less interested in your presentation. It is important to avoid these factors.

#1: Lack of Images

Since images engage the emotional part of our brains more than text, they should be included in every presentation. If your slides are overloaded with text and appear dull in black and white, they not only look unappealing but also bore your audience faster than slides with images.

#2: Monotonous Speaking and Mumbling

During a presentation, it can be rhetorically effective to change the tone of your voice , such as whispering at dramatic moments. However, what is deadly for the attention of your audience is speaking softly and constantly looking down. In this article on “ Speech Techniques ,” you can learn how to capture the attention of your audience through good expression instead.

#3: Long, Unnecessary Slide Titles

Many slide titles in PowerPoint presentations are far from being concise and impactful. However, slide titles are crucial in determining whether your audience will listen attentively or drift away mentally . Exciting titles can be in the form of questions or direct addresses, such as “How to Excel with These Skills at XY…”

For more information on this topic, feel free to check out our blog article on “ Slide Headlines. “

Conclusion: How to Keep Your Audience Engaged!

By following our 6 tips, you will see how your audience will give you their undivided attention! Feel free to browse through our shop and use our professionally designed PowerPoint templates to capture the attention of your audience.

If you have any questions about capturing attention in presentations or PowerPoint in general, please don’t hesitate to contact us at [email protected] . We are here to help!

You have found the ideal title and are now looking for visually supporting and professionally designed slide templates? Feel free to have a look around in our store. Here we have numerous slides prepared for you to download on a wide variety of (business) topics. Take a look today! ► To the store

You may also enjoy these other articles:

• Speech Techniques: Presenting with Confidence and Effective Rhetoric!
• 16 Ideas for Presentation Introductions – Captivate Your Audience from the Start!
• Understanding the Attention Curve – Summarize Key Messages at the End!
• Interactive Presentations – 7 Tips for Effective Design!

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How presenters can capture and hold audience attention.

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A presentation is a transaction. The audience is "purchasing" the presenter's insights with their time, and the value of peoples' time has never been higher. It's increasingly difficult to capture someone's attention and convince them that their most valuable currency isn't being squandered. According to Prezi's 2018 State of Attention Report , almost half of the business professionals surveyed "admit they've become more selective about the content they consume," and "more than one-third of millennials say they only engage with content that they feel has a great story or theme."

The best presenters leave their audience thrilled with their purchase and hungry for more. Sadly, many presenters seem to be background noise for a distracted group of attendees secretly playing solitaire. After 30 years of leading and training teams, consulting and facilitating leadership events, I've become convinced that most leaders aren't as adept in their own communication skills as they may think. I've found that most leaders overestimate their presentation skills and overwhelm their audiences with too many words and a disjointed message.

If your presentation is an argument to convince the listener, then your first 60 seconds is the thesis statement. Every subsequent minute should support this initial thesis and validate the idea.

The First 60 Seconds Are The Most Important

In my experience, a memorable presentation is contingent on the first 60 seconds. If you fail to command someone's attention within the first minute, you've probably lost them.

A presentation, like all compelling forms of expression, begins with a convincing opening line. It pulls in the listener, taking them on a journey they can't ignore. The first line gives you the license to push on. In my own practice, I've noticed that within a few seconds, others tend to assess your competence and trustworthiness. Within 60 seconds, your audience is likely either with you or they've emotionally checked out.

Your preparation, the clarity of your idea and the crispness of your first 60 seconds can set the stage for your audience to engage with your story and emotionally commit to you as a storyteller.

Here are three approaches to help you win the first moment:

1. Concisely share an emerging trend to demonstrate your understanding of how the world is changing. Speak to the implications with a brief synopsis of how your audience can take advantage of this cultural shift. Discuss an important trend that can move participants from a transactional (here and now) to a transformational (future-oriented) mindset. History is our greatest teacher, so draw on past cases when companies were able to identify the cultural shift early and capitalize on it in the face of sluggish competition. This can encourage your audience to honestly critique their current beliefs and assess the future.

2. Start a presentation with a challenging and thought-provoking question. Frame your question as a "what if" scenario in order to remind the audience of why it matters and the importance of action. "What if" questions can move your audience from judging to participating in the conversation. "What if" questions encourage the audience to think introspectively, and they can kickstart creativity.

3. Share a compelling idea that speaks to your audience's needs. We all respect others who do their homework and quickly demonstrate that they can offer solutions and insights that address our most vital priorities. Compelling ideas can help you establish credibility and bring the audience out of autopilot. They can take the form of an astonishing statistic or challenging piece of research that portrays a problem or idea in a new and eye-opening way. Most importantly, compelling ideas are customized for the audience at hand, so it's essential to know your listeners' desires and aversions.

Holding Your Audience's Attention

Once you've gained your audience's approval, move forward thoughtfully, understanding that you'll need to earn the next 60 seconds of your presentation as well. Every minute of another's time must be earned. Consider adding disruptive and convincing research that challenges foundational points of view — this is a great way to reengage your listeners' attention and remind them why the content of your presentation is vitally important.

The Walk-Away Message

The first 60 seconds allow you to set the tone, but the last 60 seconds present you with the chance to share a walk-away message. Your last point is what many will remember.

Ensure that your walk-away message is memorable by making it:

• Iterative: Restate the line you want to be repeated as the audience reflects on your talk 24 hours later. Always loop tangential topics back to the main message, and don't get lost in unrelated facts. Instead, hammer home the true message.

• Tailored: Tie your idea in with the audience's most pressing personal needs or aspirations.

• Inspirational: Make sure your idea fuels the passion of your attendees as they walk out the door.

Every moment of your presentation matters. The first and last moments matter the most. Are you winning these moments?

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How to Use Attention-Grabbers to Engage Your Audience (With Examples)

• The Speaker Lab
• June 19, 2024

Table of Contents

Ever found yourself tuning out during a speech or presentation? We’ve all been there. Capturing an audience’s attention is no easy feat, but it’s crucial for effective communication. That’s why in this article we’ll explore some attention-grabber examples that can transform your next talk or piece of writing. From rhetorical questions to startling statistics, these techniques are designed to hook your listeners right from the start. As you’ll soon find, the power of a good opener can’t be overstated.

What Are Attention-Grabbers?

An attention-grabber is a technique used to capture your audience’s interest right from the start, whether you’re giving a speech, writing an article, or teaching a class. No matter your context, attention grabbers serve a crucial purpose: they make your audience want to keep listening. They create a connection and pique curiosity, setting the stage for the rest of your message to be heard.

Types of Attention-Grabbers

There are many different types of attention-grabbers you can use, depending on your topic and audience. For example, you could start off by including humor, thought-provoking questions, surprising statistics, personal anecdotes, vivid descriptions, or powerful quotes. The key is choosing an attention-getter that feels authentic and relevant to your overall message.

Purpose of Using Attention-Grabbers

Also known as a “hook,” an attention-grabber helps get your audience interested in what you have to say. It’s a way to stand out, create a positive first impression, and motivate people to keep engaging with your content. A strong attention-getter sets the tone and lays the groundwork for a memorable message.

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Examples of Rhetorical Questions to Use as Attention-Grabbers

Before you can use a rhetorical question as your attention-grabber, you first have to know what one is. A rhetorical question is a question asked to make a point, rather than to get an answer. It’s a thought-provoking way to get your audience to reflect on your message and engage with your content on a deeper level.

In order to use a rhetorical question effectively as an attention-grabber, make sure it’s relevant to your topic and audience. It should spark curiosity and lead naturally into the rest of your content. So avoid questions with obvious answers, and don’t overuse this technique—one or two well-placed rhetorical questions are usually enough. Below are a few examples of rhetorical questions you might use as your attention-grabber.

• “What if I told you that everything you know about [topic] is wrong?”
• “Have you ever wondered what the world would be like if [scenario]?”
• “Why do we [common behavior], even though we know [consequence]?”

Rhetorical questions are a powerful way to get your audience thinking and create a sense of intrigue around your message. When used strategically, they can be an incredibly effective attention-grabber.

Using Quotes to Grab Your Audience’s Attention

Another way to start a speech or article is with a compelling quote. There’s just something about the wisdom and authority of a well-chosen quote that immediately lends credibility to your message . When you cite a respected figure or expert in your field, it shows that you’ve done your research and that your ideas are backed by others. Quotes can also be a great way to evoke emotion or set a certain tone for your content.

Choosing the Right Quote

When selecting a quote to use as an attention grabber, look for something that is relevant to your topic and audience. Additionally, the quote should be memorable and meaningful, and it should come from a reputable source. Avoid overused or clichéd quotes, and make sure to properly attribute the quote to its original speaker or author. For example, notice how each of the quotes below has its original speaker listed directly after, making them perfect attention-grabbers.

• “The only limit to our realization of tomorrow will be our doubts of today.” – Franklin D. Roosevelt
• “Innovation distinguishes between a leader and a follower.” – Steve Jobs
• “The way to get started is to quit talking and begin doing.” – Walt Disney

A well-chosen quote can be a powerful way to grab your audience’s attention and set the stage for a persuasive and memorable message. Just remember to use quotes sparingly and strategically for maximum impact.

Engaging Your Audience with Startling Statistics

Want to instantly grab your audience’s attention and show them why your message matters? Try starting with a surprising statistic that relates to your topic. Statistics are powerful attention-grabbers because they confront your audience with a concrete, indisputable fact that challenges their assumptions. When used effectively, a startling statistic can create a sense of urgency and make your audience more receptive to your message.

How to Find Relevant Statistics

To find startling statistics to use as attention grabbers, look for reputable sources like academic journals, government reports, and industry publications. In addition, make sure the statistic is current, accurate, and directly relevant to your topic. Avoid statistics that are overly complex or difficult to understand—the goal is to create an immediate impact.

Examples of Statistics to Use as an Attention-Grabber

• “Did you know that [shocking percentage] of [group] experiences [problem]?”
• “Every [timeframe], [large number] of [things] are [action].”
• “By [year], experts predict that [shocking trend] will [predicted outcome].”

Startling statistics are a highly effective way to grab your audience’s attention and make them sit up and take notice. Just be sure to choose your statistics carefully and that you’ve fact-checked each one.

Grabbing Attention with Anecdotes and Personal Stories

There are plenty of examples of attention-grabbers that you can use to engage your audience. Of these, one of the most powerful ways to connect with an audience is by sharing a personal story or anecdote. There’s just something about a well-told story that immediately draws people in and creates a sense of empathy and connection.

The Power of Storytelling

Stories are a fundamental part of how we communicate and make sense of the world. When you share a personal story or anecdote, you’re inviting your audience to step into your shoes and see the world through your eyes. This creates a powerful emotional connection that can make your message more relatable and memorable.

How to Craft a Compelling Anecdote

To use an anecdote as an attention-grabber, choose a story that is relevant to your topic and audience. The story should have a clear beginning, middle, and end, and it should illustrate a key point or lesson. Use vivid sensory details to bring the story to life, and practice telling the story out loud to refine your delivery.

Examples of Anecdotes to Use as an Attention-Grabber

• “When I was [age], I had an experience that changed my perspective on [topic] forever.”
• “I’ll never forget the day I learned the hard way that [lesson].”
• “Growing up, my [family member] always used to say [quote]. It wasn’t until years later that I truly understood what they meant.”

Personal stories and anecdotes are a powerful way to grab your audience’s attention and create a lasting emotional connection. By sharing a piece of yourself, you can make your message more authentic, relatable, and unforgettable.

Using Humor to Hook Your Audience

If you want to liven up your presentation, then humor is your secret weapon. The right quip or amusing story not only breaks the monotony, but also makes sure people are hooked and stay focused on your message. Humor also helps to break the ice and create a sense of rapport between you and your audience.

How to Use Humor Appropriately

Of course, not all humor is appropriate for all audiences or situations. When using humor as an attention-grabber, it’s important to know your audience and choose jokes that are relevant and inoffensive. In addition, avoid humor that criticizes others or relies on stereotypes. If you need ideas, consider the examples below, all of which are perfectly suitable as an attention-grabber.

• “I always wanted to be a [profession], but I soon realized I was better suited for [humorous alternative].”
• “You know what they say – [common saying]. Well, I’m here to tell you that’s not always true. In fact, [humorous contradiction].”
• “I once [humorous mistake or misunderstanding]. Needless to say, I learned my lesson.”

Used appropriately, humor can be a highly effective way to hook your audience and keep them engaged throughout your presentation. Just remember to keep it relevant, tasteful, and targeted to your specific audience.

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Incorporating Sensory Details to Capture Attention

Have you ever noticed how some speakers have a way of transporting you into their story? Chances are, they’re using vivid sensory details to create a rich, immersive experience for their audience. Sensory details are descriptive words and phrases that appeal to the five senses: sight, sound, smell, taste, and touch. When you incorporate sensory details into your attention-grabber, you create a more vivid and memorable experience for your audience. This helps to grab their attention and keep them engaged with your message.

How to Use Sensory Language Effectively

To use sensory language effectively, focus on the most relevant and evocative details for your topic and audience. Use specific, concrete language rather than vague or abstract descriptions. Engage multiple senses when possible, and use figurative language like metaphors and similes to paint a vivid picture in your audience’s mind.

Examples of Sensory Details to Use as an Attention-Grabber

• “Imagine biting into a ripe, juicy peach, feeling the sticky juice run down your chin as the sweet, fragrant flavor explodes on your tongue.”
• “Picture a serene mountain lake at dawn, the glassy surface of the water reflecting the pink and orange hues of the sky, the only sound the gentle lapping of the waves against the shore.”
• “The acrid smell of smoke filled the air, stinging my eyes and throat as I stumbled through the darkness, my heart pounding in my chest.”

By incorporating sensory details into your attention-grabber, you can create a more immersive and engaging experience for your audience. Sensory language is a powerful tool for grabbing attention and making your message more memorable and impactful.

FAQs on Attention Grabbers

What is a good example of an attention grabber.

“Imagine living on Mars in 2040.” This question makes your audience think and draws them into the conversation.

What is a good attention getter?

A shocking statistic, like “Farmers and ranchers make up less than 2% of America’s population,” instantly hooks listeners by highlighting unexpected facts.

What are some attention grabbing phrases?

“Did you know that we have only explored 5% of the Earth’s oceans?” This phrase sparks curiosity and engagement right away.

What is an example of an attention grabbing hook?

Telling a brief story, such as how overcoming fear led to skydiving, captivates audiences with personal connection and anticipation for what’s next.

You now have some potent tools in your arsenal with these attention-grabber examples. Whether you’re starting with an intriguing question, a personal story, or eye-opening stats, each method serves to hook your audience and keep them engaged. The magic lies in choosing the right one for the moment and delivering it confidently. Keep practicing and refining, and soon enough grabbing attention will be second nature!

• Last Updated: June 12, 2024

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10 Tips to Keep Your Audience's Attention During a Presentation

Updated: February 01, 2017

Published: July 08, 2015

Well, it finally happened. According to a new study from Microsoft , humans now have a shorter attention span than your average goldfish. While we can focus our minds for a whopping eight seconds at a time, goldfish can pay attention for nine. 

What does this mean for salespeople? In light of this research, I'll be brief. If your presentation drags on and on, prospects will tune out in record time. 

To learn how to hold your audience's interest, check out the SlideShare from BrightCarbon below. Not only does the deck hold some solid advice, it's also designed to keep you clicking. Take note.

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9 Ways To Grab Your Audience’s Attention

One of the hardest parts of being a public speaker is truly grabbing your audience’s attention. It can be both hard to get and easy to lose. Luckily, I’ve compiled a list of nine tips to help you get the attention of your audience right away and maintain it throughout your entire presentation. 

Key Takeaways

• A – Ask questions to get your audience thinking
• T – Tell personal stories
• T – Tailor your message to your audience
• E – Establish credibility
• N – Nonverbal communication will be your best friend
• T – Time your delivery just right
• I – Incorporate humor
• O – Offer something of value
• N – Never leave them hanging

See Related:  7 Important Ways To Connect With Your Audience

#1. A sk Thought-Provoking Questions

When you want to capture your audience’s attention, you need to get their brains moving.

The best way to do this is by asking questions . But, of course, these questions need to be thought-provoking and not too dull. Otherwise, there’s no point.

Thought-provoking questions get the audience engaged and thinking about what you’re saying. This kind of critical thinking is what reels them in right off the bat. 

#2. T ell Personal Stories

Storytelling is one of the primary ways we have communicated for years. By telling a personal story, you can connect with your audience and get them interested in what you have to say .

It’ll also make your message more relatable and help you build trust with your listeners!

#3. T ailor Your Message To Them

Connecting with your audience means that you’re able to reach them on a deeper level. And to do this, you need to tailor your unique speech to them . 

This will show your audience that you are looking to reach them on a more substantial level. And it proves you’ve done your homework!

Bonus: 7 Ways To Empower Your Employees

#4. E stablish Yourself As A Credible Speaker

Your audience won’t care or listen to you if they think you don’t know what you’re talking about. As an experienced corporate emcee , I’ve learned that you need to prove yourself as a   confident and knowledgeable speaker as soon as you step onstage.

This will build trust with your audience and make them more open to hearing what you have to say.

#5. N onverbal Communication

The most integral aspect of your speech isn’t what you say. It’s more about how you say it. This is known as nonverbal communication .

Things like facial expressions, gestures, and body language will draw your audience in . It’ll make you intriguing, interesting, and engaging. And that’s the key to getting your listener’s attention!

#6. T ime Your Delivery Right

If you want to leave a mark on your listeners, you must know how to deliver your speech correctly. It’ll make your message all the more impactful and intriguing.

Timing your delivery to match the audience’s attention span and interest level can help to maintain their engagement .

#7. I ncorporate Humor

Everyone loves to laugh . That much is given in life! So, use humor and comedy to make your presentation come to life .

Humor can lighten the mood, make you more personable, and make your speech enjoyable. And if you’re not quite sure how to pull this off, you can always hire a professional emcee to make humor and clean comedy the main focus of your event. 

#8. O ffer Solutions

Most public speakers use their skills to motivate, inspire, or teach their listeners. But how do they do that exactly? 

They offer solutions .

Leaving your audience with tangible takeaways will give them something valuable and useful to chew on even after you’ve finished your speech. And that’s a surefire way to leave a lasting impression!

#9. N ever Leave Them Hanging

It’s easy to grab your audience’s attention when the content of your speech revolves around something they find interesting. But remember – in this day and age where social media is all about keeping us entertained to the max 100% of the time, your audience’s attention is automatically being pulled elsewhere. 

To combat this, make sure you don’t leave your audience hanging. Keep them interested in what you have to say by delving into their interests. 

Make sure you give them what they want while expanding their horizons at the same time. This way, you’re able to reel them in without losing their focus halfway through your speech. 

Keep Reading:  Fun And Professional Ways To Implement Humor At Work

Adam Christing  has been called “The Tom Brady of emcees.” He has hosted more than 1,000  company meetings ,  special events ,  gala celebrations , and more. He is the  author of several books  and founder of  CleanComedians.com .   For more event tips, follow Adam Christing on  Instagram ,  Facebook ,  Pinterest ,  LinkedIn , and  YouTube .

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7 Ways to Start a Presentation and Grab Your Audience’s Attention

Tired of people looking at their phones while you talk learn how to start a presentation so your audience pays attention immediately..

It’s possible that people now have a shorter attention span than goldfish. The average goldfish pays attention for eight seconds, while modern consumers may lose interest in just seven seconds. Knowing how to start a presentation can decide whether audience members pay attention or play with their cell phones.

Do you want your presentations to hold the attention of your audience from start to finish? Here are seven amazing ways to start a presentation.

1. Attention-Grabbing Images

Humans are visual creatures. A perfect picture is impossible to ignore, capturing the attention of every member of the audience instantly. Even better, powerful photographs appeal to the mind and the heart simultaneously.

If you’re trying to convince someone to purchase airline tickets, which introduction do you think is more effective? One showing endless statistics, or one that opens with photos of lush jungles and happy families having fun on the beach?

2. Immersive Video

Videos have incredible emotional impact. They can be energetic, happy, relaxing, empowering, even or romantic. This lets you craft a story that draws your audience in. Viewers can feel the excitement of traveling in a fast sports car (for themselves) or recall fond memories.

To maximize the success of your presentation, choosing the right video is essential. Look for something directly related to your topic that delivers an interesting hook in the first seven to twelve seconds.

3. Wow Statements

An interesting fact can help you jump-start your presentation, but only if it’s something exceptional. Run-of-the-mill facts won’t do the trick. You need statements that shock, surprise, or make people want to learn more.

Here are a few examples:

• Ninety-five percent of teens use a smartphone.
• Seventy-five percent of women prefer shopping online.
• Most children learn to use the internet at age four.

At the same time, be careful not to crowd the screen with too many facts. To capture interest, limit yourself to a maximum of two or three statements, preferably accompanied by icons or vector art.

4. Interesting Questions

Questions are extremely useful for a group presentation introduction. They make people think, pulling them away from other distractions. How can you come up with good questions?

First, you need to understand the main point of your presentation. What’s your goal? Why should listeners care about it? Once you know the answer, you’re ready to create an awesome question.

• For employees: What are the best ways to stay safe when using ladders?
• For busy parents: Is there a way to keep kids from getting sick so often?
• Lastly, for clients: How much money should you invest in eCommerce marketing?

5. Audience Participation

Inviting people to participate in the discussion is extremely effective. For example, during a training presentation, you could ask participants for the most common obstacles to achieving a certain goal. Make sure to offer positive reinforcement when someone gives the answer you’re looking for.

6. High-Quality Charts and Infographics

Another visual tool that holds the audience’s attention are charts and infographics. Infographics tell a story, share practical tips, make people want to learn more, and contain tidbits of information that are easy to remember. The key to attention-grabbing charts is to select colorful , simple, attractive vector images.

7. Humorous Images and Jokes

Depending on your focus and audience, some humor may be exactly what you need to help people relax and guarantee they pay attention throughout your presentation. Funny videos, memes, and jokes that your audience understands have a tremendous effect. Just remember to keep things short and sweet.

These techniques on how to start presentation speeches work for delivering sales pitches, showing ideas to investors, or explaining complex topics. In every case, your goal is to appeal to the audience on a personal level.

For photos and videos with an impact, make sure to check out the Shutterstock library. And for artist-crafted templates to kickstart your next presentation, check out our very own editing tool, Shutterstock Create !

For more presentation tips and advice, check out these articles:

• PowerPoint Background Images to Wake Up Your Presentations
• Conquer Your Fear of Presentations with 11 Tips for Engaging Slideshows
• 5 Reasons to Use Video In Presentations

Cover image via  Rawpixel.com .

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How to Involve Your Audience in a Presentation

Learn effective strategies to engage your audience and make your presentations interactive and memorable.

Understand Your Audience

• Conduct surveys or pre-event questionnaires to gather insights about your audience. A study by EventMB shows that personalized content increases audience engagement by over 40%.
• Review feedback from past presentations to see what worked and what didn’t.

Start Strong

Ideas for a strong opening:.

• Tell a Story : Humans are naturally drawn to stories. Start with a relevant anecdote that ties into your main message.
• Ask a Question : Pose an intriguing question to make your audience think critically.
• Show a Striking Visual : A compelling image or a short video clip can capture attention instantly and is often remembered longer than spoken words, as noted in research from the Wharton School of Business.

Foster Interaction

Interactive techniques:.

• Live Polls : Use tools like Magicform.app to create instant polls. This not only involves your audience but also gives you immediate feedback on their understanding or opinions.
• Breakout Sessions : For longer workshops, dividing your audience into smaller groups for discussions or activities can personalize the experience.
• Real-time Q&A : Encourage your audience to ask questions throughout the presentation using platforms like Zoom’s chat feature.

Use Engaging Visuals and Media

Best practices for visuals:.

• Keep Slides Simple : Use keywords and impactful images instead of paragraphs of text.
• Infographics and Diagrams : Complex data can be simplified with smart graphics.
• Videos : Short clips can break the monotony and explain concepts in a dynamic way.

Make It a Two-Way Conversation

Methods to promote dialogue:.

• Direct Questions to the Audience : Instead of rhetorical questions, ask meaningful questions that require your audience to think and respond.
• Feedback Loops : Allow for moments where you gather audience reactions or thoughts and incorporate them into your session.

Leverage Storytelling

Storytelling tips:.

• Use Relevant Stories : Make sure your stories resonate with the audience’s experiences or goals.
• Incorporate Emotions : Emotional connections can significantly boost engagement and retention.

Provide Takeaways

Ideas for effective takeaways:.

• Summary Slides : Recap the main points at the end of the presentation.
• Handouts or Digital Downloads : Provide access to additional resources or reading materials.

Follow-Up Strategies:

• Email Summaries : Send a thank-you email with a summary of the session and additional resources.
• Feedback Surveys : Ask for feedback to improve future presentations and show that you value their opinions.

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Presentation Training Institute

A division of bold new directions training, how to capture and maintain your audience’s attention.

We’ve all experienced that special presentation that left the audience feeling inspired. The speaker was so engaging that everyone seemed to be at the edge of their seats, hanging on to every word. Of course we all want to be able to present in a way that amazes the audience and leaves a lasting impression. In order to accomplish this, you must know how to interact with your audience effectively. To capture and maintain your audience’s attention is no easy feat, but these strategies will help you do just that. 

Start Off with a Bang

You only have a matter of seconds to make your first impression, so don’t waste this precious time with a general introduction of yourself and why you are there. Instead, start with something bold. Inspire interest right off the bat with a shocking statement or an eye-opening statistic. People will be surprised and engaged right from the start and they will be desperate to know more. 

Tell a Story

Humans naturally love stories and narratives are a great way to convey experiences. People find it easier and more interesting to listen to stories than a list of facts because stories are relatable. Tell a personal story that can be used to illustrate metaphors or prove points during your presentation. When you weave stories into your presentation, people will want to pay attention. 

Create Great Visuals

Slides can be a great way to enhance your presentation. After all, people are more likely to remember something they saw. Therefore, create visuals that are interesting and meaningful. For example, an impactful photograph could be a great way to visually illustrate your points. A graph showing shocking statistics is another great way to help people visualize and remember what you are saying, rather than just telling them. You can even use props to capture audience attention. Visuals are a great way to complement your presentation. 

Involve the Audience

The best speeches are the ones that catered to the audience. If you make it about them, they will want to listen. A great way to capture audience attention is to invite them to participate. Perhaps you ask for a show of hands, you invite someone on stage, you ask a question that requires a response, you invite the audience to play a game of sorts, or you use an audience member in a demonstration. Ben Franklin said it best, “Tell me and I forget, teach me and I remember, involve me and I learn.â€

Connect to Your Audience

The best way to capture and maintain your audience’s attention is to gear your content to their knowledge, experience, and interests. That is why it is so important to know your audience prior to giving your presentation. You want to tailor your content to meet their needs. Tell them what they will learn, and why this will benefit them. Use concrete examples to illustrate your points, refer to audience experiences, and guide your listeners using people, places, and events that they can relate to. 

Incorporate Humor

Even the most serious of topics can benefit from a little humor now and then. A great presenter finds ways to incorporate humor throughout their presentation. If you can get your audience laughing and smiling, you will most definitely keep their attention. 

Keep it Short and Sweet

You have probably encountered a speaker whose long winded presentation was nothing short of dreadful. They spoke at great length and repeated the same things over and over. This is something you want to avoid. Know your main points, get to them quickly and effectively, and then wrap things up. Design and effective conclusion that summarizes your main points and creates a sense of closure. 

10 presentation opening ideas to capture audience attention

Capturing your audience’s attention right at the beginning is vitally important any successful presentation.  According to new research , a powerful opening helps listeners stay engaged with the presentation throughout.

However, delivery and slide management is as important as the content you wish to share. In this post, we will be looking at some interesting, proven ways to engage your audience right from the get-go.

The what, how, and why

Many presenters often focus on the “what” and straight away jump to the “how” of their topic. However, it is important to focus on the “why” as well. Emphasize why there is a need to address the topic you are about to discuss.

Imagine you are giving a presentation on “The Benefits of Remote Work” and how to incorporate it using technology. Instead of just focusing on how you will go about working remotely, add some slides explaining why there is a need for remote work. This can add more context to your topic and help listeners understand the solution you offer more clearly.

Stimulate original thoughts

You can start your talk by asking your audience to imagine a scenario related to the core idea of your presentation. Viewing the topic from their perspective can help the audience relate a lot better to your narrative.

For instance, you can ask the audience to imagine eating their favorite continental food. This can be followed up with introducing a new app to deliver different international cuisine items at affordable prices. The imagination helps your listeners visualize the benefit they could enjoy by using the app.

Use a captivating visual

Using an engaging visual at the start can be a compelling way to start your slides. This can be a video, an intuitive chart, or even an infographic. It takes less time and cognitive effort for an average viewer to comprehend something visual than just plain text.

For instance, if you are going to present about climate change and its effects, a video about the impact it has on wildlife would strike a chord better than information given through text.

Intriguing start

Building intrigue at the start can be a powerful way to incorporate your ideas and get your participants thinking. With this approach, you can place a single word, number, or a statistic in the first slide of your presentation. This helps build curiosity among participants and stimulate a discussion too.

Using a powerful quote

While words might not always have the impact visual content does, there are some tried and tested lines that will probably work. For instance, adding a great quote relevant to the presentation topic can add credibility and context to the message you are trying to deliver.

For instance, the slide shown above can be used as an opening slide for an ad agency’s pitch. It is punchy, direct, and relates to the company being presented to.

Be a storyteller

Human beings, in general, are wired to pay attention to stories. Use a story that is related to your presentation and why you’re presenting that topic. If applicable, you can tell short, memorable anecdotes from your life experiences to capture the attention of the audience.

Ask a thought-provoking question

Questions can get the speaker and audience better acquainted with each other before the presentation. They are one of the most interactive ways to start a presentation.

Rhetorical questions are usually used to draw the attention of the audience and get them to form an opinion. Just be sure that the question sets them on course to agreeing with the core message of your presentation.

Involve your audience

You can get your audience involved by posing a question and asking for a show of hands. For instance, you can ask a question like “how many of you had breakfast this morning?” You can then bring up a statistical insight that “1 in 5 working professionals skip breakfast and start the day with an unhealthy habit. Our team is striving towards finding ways to bring this number down. This would be welcome news for those that did not put your hand up.”

Start with a bold headline

Use a surprising statistic or a shocking claim to capture the attention of your audience. This is similar to starting with a question—just ensure it directly relates to the topic discussed in the presentation and supports the message you will be delivering.

If you are planning to include statistics, make sure to include the source of the information. Citing a reputable source of information will help increase the credibility of your presentation. In this example above, the statistic about increasing electronic waste will make the audience take note and act on the message you are about to deliver about recycling e-waste.

Kick off with a joke

Humor is always an effective way to break the ice with your participants. A joke can be used to introduce the topic of your presentation. Adding humor generates positive feelings among your audience and helps hold their attention for the duration of your presentation.

Some great presenters, like Steve Jobs, did not start their presentations with a generic introduction slide or a list of numbers. These presenters do a lot more and get the attention of the audience using innovative methods, like some of them listed above. Try these different techniques to find out the one that works best for you and incorporate it in your next presentation.

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10 ways to interact with audience members while you present

Presentation expert Clif Atkinson tells a great story about a 2009 education conference where two speakers got very different reactions from their audiences. The first speaker started off with interactive exercises, he was entertaining, and overall, he was a hit. The second speaker launched in with a more traditional PowerPoint presentation , and he … didn’t go over quite so well.

In fact, while he presented, bored attendees started a “backchannel” on Twitter. They critiqued his slides, his content, and his delivery until finally, someone suggested a t-shirt. By the end of the keynote, you know exactly what happened: a t-shirt was made and for sale on CafePress.

All this to say that audience participation isn’t always a good thing. What you’re aiming for isn’t just participation for the sake of participation, but an interaction that gets the audience closer to embracing your ideas.

You want to keep them engaged, on their toes, and show them that you value and want to connect with them. To that end, we offer you these 10 positive ways to interact with audience members to foster engagement and participation.

10 audience engagement examples to keep interaction up to

Audience engagement example #1.

Ask a series of “raise your hand if… ” questions. The first simple thing to try is to ask your audience a series of questions. Each question should demand a gradually-more-difficult response throughout your presentation.

Within the first 60 seconds of a presentation, I like to ask the audience a simple question about themselves — then get them to respond by raising their hands. (“Raise your hand if you’ve ever…”)

Why do this so early? A  recent study on attention span during lectures showed that the first lapses in listener attention tend to happen within the first minute of the talk. So, by asking a question like this right away, you spark an interaction and establish a small, immediate connection.

If they’re willing to raise their hand at the beginning of a talk (and answer a poll, agree to a premise, etc.), they might be more willing to follow your call-to-action by the end of your presentation.

Audience engagement example #2

Tell a joke. Another simple way that you can forge a connection at the beginning of your presentation is by telling a joke. A joke is, in itself, a smart way to interact with audience members since it’s a natural back and forth. It either asks the audience to answer a question (Why did the chicken cross the road?), or it elicits laughter (hopefully).

A  study in the Journal of Personality and Social Psychology proved that using humor improves peoples’ perception of you in a professional setting. So try making your listeners laugh, and they’ll think even more highly of you from the get-go. (Note: joke-telling requires subtlety; get lots of feedback on your joke-telling abilities before trying it in front of an audience. Seriously! Telling a bad joke, or even a good joke badly, is a great way to lose your audience, too.)

Audience engagement example #3

Use a polling tool. Polls are one of the best ways to interact with audience members. They cause people to think critically about what they hear and urge them to share their own opinions and expertise. Aside from the typical hand-raising poll, technology can help here. Put a question on the screen, then ask people to respond via their smartphone or laptop.

There are many polling tools out there that you can use to collect responses, including  Polleverywhere.com , which is a popular app that can collect and broadcast poll results in real-time.

Audience engagement example #4

Turn to X (formerly Twitter). I’ve always been a fan of the power of Twitter, especially when it comes to boosting audience engagement during a presentation or event. Sure, it can be used to design a t-shirt about your boring talk. But better yet, you can use it to interact with audience members who are responding to your ideas in real time.

One of the simplest techniques is to create a unique hashtag for your talk. Ask them to send tweets with that hashtag, and make it easy for them by keeping your hashtag visible during your talk. You can even use a tool like  Everwall to easily project what people are tweeting about your talk onto a screen in front of them.

Be strategic though, about when and how often you display Tweets. You don’t want to distract people. Choose a strategic moment in the talk when you can step aside and let the opinions of the audience speak for themselves. Or, in a day packed with presentations, use Twitter in between talks to help boost audience participation.

Displaying live content from Twitter works twice as hard as other interaction techniques. It encourages listeners to grapple with what they’re hearing during a talk (and to wait and see their own tweet up on the stage), and the tweeted content is available to the entire internet. This means that you can increase the reach of your event (organically!) beyond just the people who are in the room.

Audience engagement example #5

Get the slides in peoples’ hands. Presentation slides  help you communicate your ideas clearly, but they can also get people to participate while you speak. Give people a closer look at slides by using a tool that can bring those slides directly into their hands. You can use a tool like a Slidedo c™ to create visually-digestible versions of your slides for your audience in advance.

Another way to help people engage more with your slides is to simply invite them to snap a photo. Pause a moment, then say, “Okay, everyone, take out your smartphones. This is the slide you want to take home with you.” Not only do they get a nice visual takeaway, but you also get another moment to do a call-and-response with your audience.

Audience engagement example #6

Prop it up. Physical, tangible props or visual aids are another one of the easiest ways to interact with audience members while you present. You can use a prop onstage to demonstrate ideas, or you can pass it around the audience so that they can engage with it. Anything tangible increases the number of senses engaged and boosts your audience’s attention.

One example of a great speech that uses a prop is Jill Bolte Taylor’s TED Talk “My Stroke of Insight” in which Taylor used a human brain model as a prop to explain what happens during a stroke. Many props end up becoming a  S.T.A.R. Moment ™, as well, which adds even more impact.

Audience engagement example #7

Get active. The fact that you’re giving the talk doesn’t mean it has to be one-sided. You can get people to interact with activities. For instance, you can instruct audience members to pair off, then give them 5 minutes to complete an exercise. This exercise could simply be an icebreaker to get to know someone else in the room.

On the other hand, it could be an exercise that helps them develop useful skills you’re trying to impart (i.e. sales techniques, communication strategies, and more). Whatever you ask of them, just remember that each back-and-forth helps you work toward your big ask or call-to-action at the end.

Audience engagement example #8

Get people to repeat information out loud. It may seem like an elementary exercise, but if you want to be memorable and engaging, ask people to repeat key concepts out loud. In a  study on memory , researchers at the University of Montreal found that repeating information boosts a person’s ability to recall that information. So, by asking your audience to repeat key facts and concepts from your talk, you increase the chances they’ll remember it.

Audience engagement example #9

Take questions along the way. Questions make it easy to interact with audience members, yes, but they can also help educate them about your information or idea. Don’t wait until after your talk or for when you can meet one-on-one with audience members to answer their questions.

Designate times within your talk when you collect and answer questions from attendees. You can use a tool like  Slido which allows audience members to submit questions in real time. Then you can sort through those questions and answer the ones you deem best or most helpful.

This allows you to create more of a curated Q&A experience, instead of relying on strong, high-quality questions from your audience that also happen to reinforce your main message. Collecting them through an app this way allows you to have some quality control, as well.

Audience engagement example #10

Create an interactive experience. You can take action a step further — with interaction. Your goal here is to make the audience feel like they are participating in something. Have them move around the room. When you create a space that doesn’t feel like an auditorium or allow to physically interact with the audience, it feels like something is happening to them.

One great interactive talk I attended was about the effects of war on the availability of different spices in certain regions of the world. Stapled to the program for the show were two small plastic envelopes. In each envelope was a flavored marshmallow, labeled A and B.

At the right moment in the presentation, the presenter asked everyone to eat marshmallow A, then compare it to the taste of marshmallow B. And in that moment, everyone in that room shared the same flavor experiences (and a moment of realization about one of the many indirect costs of war).

How to engage an audience in any scenario

At the end of the day, your audience is going to participate in your talk one way or another. You want to be sure to control the nature of that participation by being smart about the ways you interact with audience members while you present.

If you try out some of the ways to interact with audience members discussed above, you can be pretty sure that no one will be bored enough to create a t-shirt about how boring you are. You may even end up with an audience who feels moved to make a t-shirt about how engaging you are – but who can’t do it because they are just so busy participating in your fascinating talk.

For more tips on keeping engagement high in your next presentation, take our Resonate® workshop . It’s designed to help you structure your presentation in a persuasive and engaging manner naturally. Get equipped with the course, today!

This article was originally published on September 23, 2020. It has been updated in July 2024 for relevancy.

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12 ways to hook an audience in 30 seconds.

Published: October 26, 2021

Updated: October 26, 2021

Do you want to grab your audience's attention from the first sentence? Here's a compilation of great ideas with examples and tips on how to write a good hook.

"When you advertise fire-extinguishers, open with the fire," says advertising executive  David Ogilvy . You have only 30 seconds in a TV commercial to grab viewers' attention. The same applies to a presentation. Knowing how to hook your audience in the first 30 seconds of your talk is crucial. This is the time your listeners form an impression of you and of what's to follow. The success of your talk depends upon grabbing your listeners’ attention and keeping them engaged. 

What is a speech hook and how does it work?

A hook is a presentation-opening tactic that immediately captures your audience’s imagination. As the word implies, it’s like a worm on a fishing hook that attracts a fish. A hook instantly engages your audience so that they want to listen to what you have to say.

Your hook must come at the start of your talk. First impressions count. Like a fine thoroughbred, you need to start strong out of the gate. Instead, many presenters are more like old, tired workhorses—they start weak by wasting those first precious seconds with platitudes and pleasantries.  Brain research  shows that we don't pay attention to boring things. Surprise your listeners with some creative speech attention grabbers.

How do you make a good hook?

Coming up with hook ideas is not difficult if you follow some basic guidelines on how to make a good hook.

A good hook is brief, catchy, well-rehearsed and pertinent to your topic. In brainstorming examples of hooks, avoid the dry and conventional.

For example, let's say you are  delivering a presentation  on investments. Instead of an obvious and trite question such as "How many of you would be unhappy to hear that your house is worth less than you paid for it?" consider using a catchy or thought-provoking question such as "How many of you thought that your home would be your safest investment?"

12 Killer Hooks to Grab Your Audience's Attention

If you're stuck for ideas on how to start with a hook, check out these 12 examples of hooks that will help you grab your audience's attention—and keep it.

1. Use a contrarian approach.

One of the best attention grabber examples is to make a statement of a universally accepted concept, then go against conventional wisdom by contradicting the statement. For example, a market trader starts by contradicting the commonly held advice of buying low and selling high. He says: "It's wrong. Why? Because buying low typically entails a stock that's going in the opposite direction—down—from the most desired direction—up." This tactic is a provocative attention grabber for speeches and it can help engage the audience right away.

2. Ask a series of rhetorical questions.

One of the most common hook ideas is to start with a rhetorical question. Better still, start with a series of rhetorical questions. An excellent example of this tactic is Simon Sinek's TED  presentation  on how great leaders can inspire action. He begins with: "How do you explain when things don't go as we assumed? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative? . . . Why is it that they seem to have something different? Why is it that Martin Luther King led the civil rights movement?" A series of rhetorical questions stimulate the audience's mind as they ponder the answers.

3. Deliver a compelling sound bite.

Top hook ideas include using a catchy phrase or sound bite that perks up the audience.  To create your sound bite, consider your message and package it in a brief and compelling statement. Then explain how it fits into your overall topic or message.

Take inspiration from speakers such as innovation expert  Jeremy Gutsche  who once used this sound bite in a keynote: "Culture eats strategy for breakfast. This is a sign that is on Ford's strategy War Room. And the lesson from it is not how good your PowerPoint slide deck is; what it really boils down to at the end of the day is how ready and willing your organization is to embrace change, try new things and focus on when you find an opportunity."

4. Make a startling assertion.

When you're stumped for ideas on how to make a hook, use a surprising or amazing fact. That's an easy and sure-fire way to gain people's attention. Take the time to research startling statistics that illustrate the seriousness of what you're going to talk about. For example, a presentation about conservancy can start with: "Every second, a slice of rainforest the size of a football field is mowed down. That's over 31 million football fields of rainforest each year."

5. Provide a reference to a historical event. 

Good attention getters for speeches include mentioning a historical event. There are times when the day you present may have some significance in history that can be tied to the subject of your presentation as an opening gambit. You can quickly look up what happened on any day in  Today In Sport  or a more general site such as  This Day In History . You never know what pertinence the day might have that will add some pizzazz to your presentation. It's worth a look.

6. Use the word imagine.

Another effective attention grabber for speeches is the word “imagine.” It invites the audience to create a mental image of something. Ever since John Lennon's famous song, it has become a powerful word with emotional appeal. A good example is Jane Chen's TED  talk . She speaks about a low-cost incubator that can save many lives in underdeveloped countries. Chen opens by saying: “Please close your eyes and open your hands. Now imagine what you could place in your hands, an apple, maybe your wallet. Now open your eyes. What about a life?” She displays a slide with Anne Geddes' image of a tiny baby held in an adult's hands as she says this. Combining a hook with a visual is one of the most engaging speech attention grabbers.

There is power in asking the audience to conjure up their imagination, to play along. You can easily adapt this tactic to any topic where you want the audience to imagine a positive outcome or a vision of a better tomorrow. You can also use this opening gambit to ask the audience to imagine being in someone else's shoes.

7. Add a little show business.

If you’re looking for ideas on how to make a hook that's entertaining, consider the world of movies. Movies occupy a central place in most people's lives and a well-placed, pertinent movie quote at the start of a presentation can perk up your audience. Perhaps you have your own inspirational quote from a favorite film. You can also find some classics here:  The Best Business Wisdom Hidden In Classic Movie Quotes .

8. Arouse curiosity.

Powerful attention grabbers spark people's curiosity. To do this, you can start with a statement designed to arouse interest and make the audience look up and listen to you attentively. Bestselling author Dan Pink does this masterfully in  one  of his talks. He says: "I need to make a confession, at the outset. A little over 20 years ago, I did something that I regret. Something that I am not particularly proud of, something that in many ways I wished no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school." The hook here leads to some self-deprecating humor, which makes it even more effective.

9. Use quotations differently.

Often-used hook ideas involve the use of quotes. While many speakers start with an apt quotation, you can differentiate by stating the quote and adding a twist. For example, "We've all heard that a journey of a thousand miles starts with a single step. But we need to remember that a journey to nowhere also starts with a single step." You can also use a quotation from your own life. For example, in a presentation on price versus quality, I have often used a quote from my grandfather, who used to say: "I am not rich enough to buy cheap."

There are numerous sources for quotations, such as  The Library of Congress , but you might also consider  The Yale Book of Quotations , which brings together over 13,000 quotes. You can also find such resources in app form, including  Famous Quotes  and  Brilliant Quotes .

10. Quote a foreign proverb.

A novel attention grabber for speeches is quoting a proverb from a culture your audience might not be familiar with. There is a wealth of fresh material to be culled from around the world. Chances are your listeners have never heard them, so they have novelty appeal. Here are some examples: "Our last garment is made without pockets" (Italy); "You'll never plow a field by turning it over in your mind" (Ireland); "The nail that sticks up will be hammered down" (Japan), and "Paper can't wrap up a fire" (China). Whatever phrase you select,  take the time to read and understand any important context around it, so as to make sure it's appropriate for your talk.

11. Take them through a "what if" scenario. 

A compelling way to start your presentation is with a "what if" scenario. For example, asking "What if you were debt-free?" at the start of a money management presentation might grab your listeners' attention as it asks them to look forward to a positive future and it can intensify their desire for your product or service. Exploring hook ideas that use a "what if" scenario may be fruitful as the "what if" concept is easily adaptable to almost any presentation.

12. Tell them a story. 

The most engaging and widespread examples of hooks, without a doubt, are stories. Nothing will compel listeners to lean in more than a well-told story.  Science  tells us that our brains are hardwired for storytelling. But the story needs to be brief, with just the right amount of detail to bring it to life. It must be authentic and have a "message," or lesson, to support your viewpoint. Above all, it must be kind. 

A version of this article was originally published on April 11, 2013. 

Photo: Getty Images

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10 Ways Great Speakers Capture People's Attention

First you must grab your listeners' attention--then you need to hold it. check out these simple ways to do both..

In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is when the listener is riveted to the speaker : she can't help but pay attention.

Please note that, in our language of English, attention is paid because attention is a valuable currency. When listeners pay attention, they are rewarding you with arguably the most valuable currency in the world.

Here are 10 techniques that are guaranteed to earn you more attention without losing any of your professional credibility.

1. Start with the unexpected. 

Start with a bang, not a whimper.  Smokers like matches that light with the first strike, and listeners like presentations that ignite interest with the first sentence. For instance:

"We stand today at a place of battle, one that 40 years ago saw and felt the worst of war."--President Ronald Reagan  "I stand before you today, the representative of a family in grief, in a country in mourning, before a world in shock."--The Earl Spencer, brother of Lady Diana.  "I wish you could have been there…"--Patricia Fripp, CSP, Former President of the National Speakers Association. 

Each of these opening lines makes us lean in, lend an ear, and wonder where the speaker will take us. They jump right into the subject and create suspense, intrigue, curiosity. They capture  neck-down attention. 

2. Make it about them.

Now that you've gotten listeners' attention with your magnetic opening, make the story about them. Increase your You-to-Me-Ratio. Talk about their goals, their aspirations, their anxieties. Cicero, a Roman statesman and orator, and one of the greatest speakers in the history of the world, said, "Tickling and soothing anxieties is the test of a speaker's impact and technique." He meant that you can capture attention if you remind an audience of a felt need, a pain point, or a threat to their well-being. 

"Ring around the collar," was a 1968 ad in which a housewife protected her husband from loss of social status and career disaster by using Whisk on his shirts.  And many consultants I know use something called FUD to sell their projects: Fear, Uncertainty, and Doubt. A smattering of FUD gets our attention. When I feel it, I feel it in my chest. 

3. Keep it concrete at the start.

Show a prop. Use language that appeals to the senses. Don't tax the audience right away with abstract reasoning or academic concepts. Better to hide your smarts than to wear them on your sleeve. Storytelling is a powerful way to get into a topic because we are hard-wired to absorb information through storytelling. Tell a good story and you'll get neck-down attention. 

I once heard Robert Kennedy, Jr. speak about conservation on a boat on the Hudson River. He began by pointing south. "If you look in that direction," he said, "You will see the channel that for millions of years has been the largest spawning ground for sturgeon in the world."

Of course, when I looked where he was pointing, I saw nothing but gray polluted water, not a sturgeon in sight, but I had the image of millions of large fish teeming so densely on the surface of the river that I could have walked across their backs to New Jersey. 

Only then did he dive into the data about the poor, languishing Hudson. 

4. Keep it moving. 

Not just in terms of pace, but in terms of development.  Make sure that every new bit of information you provide builds on what came before.  We lose interest in movies when nothing is happening, or novels that stop while the author describes a bucolic setting for two pages.  Our brains are saying, "I want action! Drama. Suspense." The same holds true for your listeners. They are time-pressed, content-driven, and results oriented. 

Think of the difference between a river and a canal. A canal is plodding while a river is dynamic and constantly changing. To please your listeners' insatiable desire for variety, make your presentations like rivers, not canals. Make sure there's always something happening, most especially when delivering webinars, where your audience is likely to be highly distracted. 

5. Get to the point. 

One of the great pleasures the audience has is quickly grasping what you're getting at. They resent you when you rob them of this pleasure. 

I once saw an ad for a Seth Godin speech on why marketing technical products was too important to leave to marketing. When I saw the video, the first words out of his mouth were, "Marketing technical products is too important to leave to marketing." It was a no-nonsense speech that moved like a bullet train, straight down the track of that single point. Give them only one point, make it early and often, and they'll carry you out on their shoulders. 

6. Arouse emotion. 

Humor is inherently persuasive .  It gives the speaker an unfair advantage because it literally changes the chemistry in the room, and in the brain of everyone present. But don't try to tell jokes if you're not a comedian. Simply allow your natural sense of humor to be present in the moment, and when something comes to mind, allow your humor to reveal itself. 

Confessing something personal about yourself can also make the audience feel connected with you.  I had a client recently--a senior person in her company--who confessed to her colleagues at a major company meeting that she had been a bar tender, a taxi driver, and short-order cook in order to pay her college tuition.  The audience was amazed and thrilled as she drove home her point that we can all do more than we realize if we have the will to do whatever it takes. One definition of courage, she said, is acting out of character. 

7. Keep it interactive.

Social scientists have demonstrated that an interactive audience is more easily persuaded than a passive one. In many circumstances, the give and take between speaker and audience breaks through the reticence and reserve of listeners, encouraging them to engage with the speaker and play a part in the proceedings. 

We see this in certain churches using the call and response tradition of worship. We see it in schools and universities, where an effective teacher, by asking questions, can get monosyllabic students to open up and participate. 

And of course the world also witnessed the power of audience interaction in the massive rallies of Nazi Germany when Hitler would cry, "Sieg," and the soldiers replied, "Heil," raising their arms in the Nazi salute. I include this negative example because it is a powerful reminder that what makes a speaker a dangerous demagogue is not his technique, but his moral purpose.

8. Write clear headlines.

Write headlines for your slides that express a point of view. The audience will get the big idea and look at the body of the slide for evidence that supports your point.

For instance, "We Can Dominate the Market" is a better headline than, "Market Share." It's better because it implies action, it's brimming with intellectual and emotional content, and it captures the physicality of neck-down attention much more than the inert phrase "Market Share."

9. Keep it short.

Stop talking before they stop listening. The mind cannot absorb what the behind cannot endure.  

10. Let there be you.

The presence of a human being alone on a stage of any kind, whether it's the floor of a small meeting room or the elevated platform of a vast ballroom, is profound. It immediately creates neck-down attention. Ralph Waldo Emerson said, "What you are speaks so loudly that [nobody] can hear what you're saying." 

Listeners interpret everything a speaker does: they read your face, your inner rhythm, your posture , voice, and stance. In fact, the human mind ascribes moral intention to physical cues having the slightest hint of emotional expression.

The problem is the mind does this in a matter of seconds, and you have to speak longer than that. Plus you may be nervous, not at your scintillating best, so your technical skill at capturing and holding attention could be the difference between success and failure. 

Every business presentation will have plenty of moments when the audience will have to work hard and pay attention to grasp the material. I am suggesting that your results, and your reputation, will improve when your audience finds you and your content fascinating.   

I urge you to go for the neck-down stuff.

A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta

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How To Get The Audiences Attention Every Time You Speak

August 24, 2021 Jason Teteak

Want to Learn How to get the Audiences Attention Every Time Your Speak?

Do you value solid communication with your staff?

More importantly, do you sense a disconnect at times with them?

As a leader you want to spend time wisely, keep focus, work effectively and build value…

We’ll get into maximizing “effective value” with communication in just a moment…

But first, how do you keep people’s attention when you speak?

It seems simple enough, doesn’t it?

So, why is it so difficult? (Another question we will answer momentarily) …

Here’s the real problem…

Keeping some topics interesting can be a REAL challenge because…

… often the discussions can become heated or difficult to steer.

In a presentation, that translates to making them feel engaged not steamrollered….

…in a nutshell: Command a Room

Enough talk…

If you’re serious about getting your message across to your audience, then you HAVE to become the kind of leader they’ll want to listen to.

Here’s my advice…

Tell me if this sounds familiar…

You’re at a conference talking with leadership from several other companies and the conversation turns to a common topic…

Each executive at the table starts talking about the staff situation they’re facing…

Another guy in leadership, (that you have a great deal of respect for) starts to discuss a recent presentation he gave to his entire staff that got their attention (and investment) in the company’s mission. Another, then another share a similar outcome.

At first, you’re enjoying the stories and you’re happy for your comrades.

But then you stop for a second and think…

“Am I the only person in this room who DOESN’T ALWAYS feel a connection with my staff?”

Despite all of your success and all the reasons for it, you’re always seeking additional ways to organize readiness, bridge silos and make change…

In other words…build this…

You want a REAL connection with your staff…

You want them to really listen to what you have to say.

And, you wonder how long you can avoid the reality that there are things missing from your communication…

… maybe by focusing on other areas of responsibility??

You know you can’t go on this way forever.

Ready for a better alternative?

***End of story***

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Ok, I know I went into some detail telling this story…

…a collection of common feelings and fears experienced by some of the most successful leaders out there today.

And in case you didn’t notice, there’s a lot going on here that essentially every leader feels when preparing a message or reflecting on presentations they’ve already done.

If you identified with a few of these thoughts and fears, then I want you to recognize something…

Some leaders have just a few of these negative and challenging thoughts, while others have LOTS of them.

…but we all have them at one time or another.

No matter who you are, there are things you can do about it. One of the best places to start is in the arena of speaking well…

You’re about to learn about the most common language used by top executives and leaders…

…including the language that should be avoided like the plague.

Great Leaders Minimize “Filler words”

Here are the top five fillers that prevent leaders from getting their message across effectively.

And yes, the biggest culprit is “Um”…

These words become “fillers” when they are used without purpose…

For example, if I say…

“I’m going to go to the computer lab so I can see the new technology”…

…the word “so” has a specific meaning: in order to.

But when I use “so” in a sentence this way…

“So… let’s talk about technology”

…then I’m just using the word ‘so’ as a filler.

Let’s take a look at another set of words that can cause you to lose attention, respect…you name it…

Great Leaders Eliminate Terms That Imply Deception

There are four words and phrases great leaders often avoid because they cast suspicion on anything you said previously.

I recently heard a CEO say:

“Frankly, this section is very helpful.”

By introducing the word “frankly,” was he suggesting that he was being frank about what he was going to say from that point on?

And did that mean that he wasn’t being frank about anything he’d said up to this moment?

You might feel you don’t have all the answers.

…there are steps you can take to handle it.

I recently put together a video training to help you command a room (Even if you don’t have all the answers)…

…back to language to avoid…

Great Leaders Avoid Absolutes

Here are two other words that can affect your credibility

As soon as you use one of these words, your audience will always start to try to prove you wrong…

…did you catch the absolute I just used?

Great Leaders Eliminate Negative Words

Here are the top four negative words:

• “But” and “however” can negate whatever you say that follows them.
• Your listeners typically don’t hear the word “not”.
• “Should” often tells your audience what to do, in a way that makes them feel manipulated.

If you’re in a leadership role that gives presentations, and you’re not feeling great about them, you’re not alone.

Working on these four situations will help you be the leader that people will do anything for…each and every day.

The best time to start is when you’re in a casual conversation…

…use this time to really explore your fillers, deceptive terms, negative words and absolutes on your own.

Practicing these small skills will instantly amplify the high quality attributes in you, and help make you the kind of leader your staff feels connected to…

…again and again.

About Jason Teteak

International Public Speaking Coach, TEDx Speaker and Best Selling author Jason Teteak has taught more than one million people how to flawlessly command attention and connect with audiences in their unique style. He’s won praise and a wide following for his original methods, his engaging style, and his knack for transferring communications skills via practical, simple, universal and immediately actionable techniques.

Or as he puts it “No theoretical fluff”. Teteak has flipped the model and changed the approach to great Public Speaking for even the most seasoned veterans. Connect with Jason on Twitter

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