write 5 things to do when delivering a speech

9.5 What to Do When Delivering Your Speech

The interplay between the verbal and nonverbal components of your speech can either bring the message vividly to life or confuse or bore the audience. Therefore, it is best that you neither over dramatize your speech delivery behaviors nor downplay them. This is a balance achieved through rehearsal, trial and error, and experience. One way to think of this is in terms of the Goldilocks paradigm: you don’t want to overdo the delivery because you might distract your audience by looking hyper or overly animated. Conversely, someone whose delivery is too understated (meaning they don’t move their hands or feet at all) looks unnatural and uncomfortable, which can also distract. Just like Goldilocks, you want a delivery that is “just right.” This middle ground between too much and too little is a much more natural approach to public speaking delivery. This natural approach will be covered in more detail in the following sections, where we discuss specific aspects of your delivery and what you need to think about while actually giving your speech.

Almost everyone who gives a speech in public gets scared or nervous to some extent. Even professionals who do this for a living feel that way, but they have learned how to combat those nerves through experience and practice. When we get scared or nervous, our bodies emit adrenaline into our systems so we can deal with whatever problem is causing us to feel that way. Unfortunately, you will need to be standing relatively still for the next several minutes, so that burst of adrenaline is going to try to work its way out of your body and manifest itself somehow. One of the main ways is through your hands.

It may sound funny, but we have seen more than one student unknowingly incorporate “jazz hands” (shaking your hands at your sides with fingers opened wide) at various points in their speech. While certainly an extreme example, this and behaviors like it can easily become distracting. At the other end of the scale, people who don’t know what to do with their hands or use them “too little” sometimes hold their arms stiffly at their sides, behind their backs, or in their pockets, all of which can also look unnatural and distracting.

The key to knowing what to do with your hands is to use them naturally as you would in normal conversation. If you were standing around talking to your friends and wanted to list three reasons why you should all take a road trip this weekend, you would probably hold up your fingers as you counted off the reasons (“First, we hardly ever get this opportunity. Second, we can…”). Try to pay attention to what you do with your hands in regular conversations and incorporate that into your delivery.

However, with all that said, if you have nothing else to do with your hands, such as meaningful gestures, the default position for them is to be resting gently on the sides of the lectern. You don’t want to grip the lectern tightly, but resting them on the edges keeps them in position to move your notes on if you need to or use them to gesture. As stated above, you want to practice this way beforehand so you are used to speaking this way when you come to class.

Just like your hands, a lot of nervous energy is going to try to work its way out of your body through your feet. On the “too much” end, this is most common when people start “dancing” behind the lectern Another variation is twisting feet around each other or the lower leg. On the other end are those who put their feet together, lock their knees, and never move from that position. Both of these options look unnatural, and therefore will prove to be distracting to your audience. Locking your knees can also lead to loss of oxygen in your brain—not a good state to be in, because it can cause you to faint.

The default position for your feet, then, is to have them shoulder-width apart with your knees slightly bent. Again, you want to look and feel natural, so it is fine to adjust your weight or move out from behind the lectern, but constant motion (or perpetual stillness) will not lead to good overall delivery.

These two sections on hands and feet mention “energy.” Public speakers need to look energetic—not hyperactive, but engaged and upbeat about communicating their message. Slumping, low and unvarying pitch and rate, and lack of gestures telegraph “I don’t care” to an audience.

There is a very simple rule when it comes to what you should bring with you to the lectern when you give your speech: Only bring to the lectern what you absolutely need to give the speech. Anything else you have with you will only serve as a distraction for both you and the audience. For the purposes of this class, the only objects you should need to give your speech are whatever materials you are speaking from, and possibly a visual aid if you are using one. Beyond that, don’t bring pens, laptops, phones, lucky charms, or notebooks with you to the lectern. These extra items can ultimately become a distraction themselves when they fall off the lectern or get in your way. Some students like to bring their electronic tablet, laptop computer, or cell phone with them, but there are some obvious disadvantages to these items, especially if you don’t turn the ringer on your cell phone off. Cell phones are not usually large enough to serve as presentation notes; we’ve seen students squint and hold the phone up to their faces.

Not only do you need to be aware of what you bring with you, but you should also be aware of what you have on your person as well. Sometimes, in the course of dressing for a speech, we can overlook simple issues that can cause problems while speaking. Some of these can include:

• Jewelry that ‘jingles’ when you move, such as heavy bracelets;
• Uncomfortable shoes or shoes that you are not used to;
• Anything with fringe, zippers, or things hanging off it. They might become irresistible to play with while speaking;
• For those with longer hair, remember that you will be looking down at your notes and then looking back up. Don’t be forced to “fix” your hair or tuck it behind your ear every time you look up. Use a hairband, clip, or some other method to keep your hair totally out of your face so that the audience can see your eyes and you won’t have to adjust your hair constantly. It can be very distracting to an audience to watch a speaker pull hair from his face after every sentence.

The Lectern and Posture

We have already discussed the lectern, but it is worth mentioning again briefly here. The lectern is a tool for you to use that should ultimately make your speech easier to give, and you need to use it that way. On the “too much” end, some people want to trick their audience into thinking they are not nervous by leaning on the podium in a relaxed manner, sometimes going so far as to actually begin tipping the podium forward. Your lectern is NOT part of your skeletal system, to prop you up, so don’t do this. On the “too little” end are those who are afraid to touch it, worried that they will use it incorrectly or somehow knock it over (you won’t!).

As always, you want the “Goldilocks” middle ground. As stated above, rest your notes and hands on it, but don’t lean on the lectern or “hug” it. Practicing with a lectern (or something similar to a lectern) will eliminate most of your fears about using it.

The lectern use is related to posture. Most of us let gravity pull us down. One of the muscle memory tricks of public speaking is to roll your shoulders back. Along with making your shoulder muscles feel better, doing so with feet apart and knees bent, rolling your shoulders back will lead to a more credible physical presence—you’ll look taller and more energetic. You’ll also feel better, and you’ll have larger lung capacity for breathing to support your tone and volume.

Eye Contact

As we’ve said consistently throughout this book, your audience is the single biggest factor that influences every aspect of your speech. And since eye contact is how you establish and maintain a rapport with your audience during your speech, it is an extremely important element of your delivery. Your professor may or may not indicate a standard for how much eye contact you need during the speech, such as 50%, but he or she will absolutely want to see you making an effort to engage your audience through looking directly at them.

What is important to note here is that you want to establish genuine eye contact with your audience, and not “fake” eye contact. There have been a lot of techniques generated for “faking” eye contact, and none of them look natural. For example, these are not good ideas:

• Three points on the back wall – You may have heard that instead of making eye contact, you can just pick three points on the back wall and look at those. What ends up happening, though, is you look like you are staring off into space and your audience will spend the majority of your speech trying to figure out what you are looking at. To avoid this, look around the entire room, including the front, back, left, and right sides of the space.
• The swimming method – This happens when someone is reading his or her speech and looks up quickly and briefly to try to make it seem like they are making eye contact, not unlike a swimmer who pops his head out of the water for a breath before going back under. Eye contact is more than just physically moving your head; it is about looking at your audience and establishing a connection. In general, your eye contact should last at least five seconds at a time and should be with individuals throughout the room.
• The stare down – Since you will, to some degree, be graded on your eye contact, some students think (either consciously or not) that the best way to ensure they get credit for establishing eye contact is to always and exclusively look directly at their professor. While we certainly appreciate the attention, we want to see that you are establishing eye contact with your entire audience, not just one person. Also, this behavior is uncomfortable for the instructor.

Vocal Considerations

Volume refers to the relative softness or loudness of your voice. Like most of the other issues we’ve discussed in this section, the proper volume for a given speaking engagement usually falls on a scale like the one above. If you speak too softly (“too little” volume), your audience will struggle to hear and understand you and may give up trying to listen. If you speak with “too much” volume, your audience may feel that you are yelling at them, or at least feel uncomfortable with you shouting. The volume you use should fit the size of the audience and the room.

Fortunately, for the purposes of this class, your normal speaking voice will probably work just fine, since you are in a relatively small space with around twenty people. However, if you know that you are naturally a soft-spoken person, you will need to work on breathing to get more air into your lungs, and on projecting your voice to the people in the last row, not just those in the front. Of course, if you are naturally a very loud talker, you may want to make other adjustments when giving your speech. Obviously this will all change if you are asked to speak in a larger venue or given a microphone to use.

Public speaking relies on the voice for interest, credibility, audibility, and clarity. The British Prime Minister of the 19th century was quoted saying, “There is no greater index of character so sure as the voice.” While that seems exaggerated today, a public speaker at any level cannot ignore the energy, loudness, and clarity in their voice. There are four steps to voice production: breathing (produced by the lungs, which are largely responsible for the vocal characteristic of volume); phonation (the production of the sound in the vocal folds, which close and vibrate to produce sound for speaking as the air is exhaled over them; phonation creates pitch); resonation (a type of amplification of the sound in the larynx, oral cavity, and nasal cavity, which creates the characteristic of quality); and articulation, which produces the sounds of language others can understand and is responsible for rate and for being understood.

Your instructor may give you more directions on maximizing the power of your voice to achieve more variety and power. We have all listened to a low-energy, monotone, monorate speaker and know how hard it is, so you should pay attention to your recording, perhaps by closing your eyes and just listening, to see if your voice is flat and lifeless.

Pitch is the relative highness or lowness of your voice, and like everything, you can have too much or too little (with regard to variation of it). Too much pitch variation occurs when people “sing” their speeches, and their voices oscillate between very high pitched and very low pitched. While uncommon, this is sometimes attributed to nerves. More common is too little variation in pitch, which is known as being monotone .

Delivering a speech in a monotone manner is usually caused by reading too much; generally the speaker’s focus is on saying the words correctly (because they have not practiced). They forget to speak normally to show their interest in the topic, as we would in everyday conversation. For most people, pitch isn’t a major issue, but if you think it might be for you, ask the people in your practice audience what they think. Generally, if we are interested in and passionate about communicating our thoughts, we are not likely to be monotone. We are rarely monotone when talking to friends and family about matters of importance to us, so pick topics you care about.

How quickly or slowly you say the words of your speech is the rate . Too little rate (i.e., speaking too slowly) will make it sound like you may not fully know your speech or what you are talking about, and will ultimately cost you some credibility with your audience. It may also result in the audience being bored and losing focus on what you are saying. Rate is one reason you should try to record yourself, even if just audio on your phone, beforehand and be mindful of time when you practice. Your voice’s rate will affect the time it takes to give the speech.

By contrast, too much rate (i.e., speaking too fast) can be overly taxing on an audience’s ability to keep up with and digest what you are saying. It sometimes helps to imagine that your speech is a jog or run that you and your friends (the audience) are taking together. You (as the speaker) are setting the pace based on how quickly you speak. If you start sprinting, it may be too difficult for your audience to keep up and they may give up halfway through. If you know you speak quickly, especially when nervous, be sure to practice slowing down and writing yourself delivery cues in your notes to maintain a more comfortable rate. As always, recording and timing your speech during practice helps.

You especially will want to maintain a good, deliberate rate at the beginning of your speech because your audience will be getting used to your voice. We have all called a business where the person answering the phone mumbles the name of the business in a rushed way. We aren’t sure if we called the right number. Since the introduction is designed to get the audience’s attention and interest in your speech, you will want to focus on clear delivery there. Regulating rate is another reason why video-recording yourself can be so helpful because we often do not realize how fast we speak.

The common misconception for public speaking students is that pausing during your speech is bad, but that isn’t necessarily true. You pause in normal conversations, so you shouldn’t be afraid of pausing while speaking. This is especially true if you are making a particularly important point or want a statement to have a more powerful impact: you will want to give the audience a moment to digest what you have said.

For example, consider the following statement: “Because of issues like pollution and overpopulation, in 50 years the earth’s natural resources will be so depleted that it will become difficult for most people to obtain enough food to survive.” Following a statement like this, you want to give your audience just a brief moment to fully consider what you are saying. Hopefully they will think something along the lines of What if I’m still alive then? or What will my children do? and become more interested in hearing what you have to say.

Of course, there is such a thing as pausing too much, both in terms of frequency and length. Someone who pauses too often (after each sentence) may come off seeming like they don’t know their speech very well. Someone who pauses too long (more than a few seconds), runs the risk of the audience feeling uncomfortable or, even worse, becoming distracted or letting their attention wander. We are capable of processing words more quickly than anyone can speak clearly, which is one of the reasons listening is difficult. Pauses should be controlled to maintain the attention of the audience.

Vocalized pauses

At various points during your speech, you may find yourself in need of a brief moment to collect your thoughts or prepare for the next section of your speech. At those moments, you will be pausing, but we don’t always like to let people know that we’re pausing. So what many of us do in an attempt to “trick” the audience is fill in those pauses with sounds so that it appears that we haven’t actually paused. These are known as vocalized pauses , or sometimes “fillers.” Another term for them is “nonfluencies.”

Everyone uses vocalized pauses to some degree, but not everyone’s are problematic. This obviously becomes an issue when the vocalized pauses become distracting due to their overuse. We have little doubt that you can remember a time when you were speaking to someone who said the word “like” after every three words and you became focused on it. One of your authors remembers attending a wedding and (inadvertently) began counting the number of times the best man said “like” during his toast (22 was the final count). The most common vocalized pause is “uh,” but then there are others. Can you think of any?

The bad news here is that there is no quick fix for getting rid of your vocalized pauses. They are so ingrained into all of our speech patterns that getting rid of them is a challenge. However, there is a two-step process you can employ to begin eliminating them. First, you need to identify what your particular vocalized pause is. Do you say “um,” “well,” or “now” before each sentence? Do you finish each thought with, “you know?” Do you use “like” before every adjective (as in “He was, like, so unhappy”)?

After figuring out what your vocalized pause is, the second step is to carefully and meticulously try to catch yourself when you say it. If you hear yourself saying “uh,” remind yourself, I need to try to not say that. Catching yourself and being aware of how often you use vocalized pauses will help you begin the process of reducing your dependence on them and hopefully get rid of them completely.

One of the authors uses a game in her class that she adopted from a couple of disc jockeys she used to hear. It is called the “uh game.” The callers had to name six things in a named category (items in a refrigerator, pro-football teams, makes of cars, etc.) in twenty seconds without saying a vocalized pause word or phrase. It sounds easy, but it isn’t, especially on the spot with a radio audience. It is a good way to practice focusing on the content and not saying a vocalized pause.

The ten items listed above represent the major delivery issues you will want to be aware of when giving a speech, but it is by no means an exhaustive list. There is, however, one final piece of delivery advice we would like to offer. We know that no matter how hard you practice and how diligent you are in preparing for your speech, you are most likely going to mess up some aspect of your speech when you give it in class, at least a little. That’s normal. Everyone does it. The key is to not make a big deal about it or let the audience know you messed up. Odds are that they will never even realize your mistake if you don’t tell them there was a mistake. Saying something like “I can’t believe I messed that up” or “Can I start over?” just telegraphs to the audience your mistake. In fact, you have most likely never heard a perfect speech delivered in your life. It is likely that you just didn’t realize that the speaker missed a line or briefly forgot what they wanted to say.

Practice your speech beforehand, at home or elsewhere, the way you will give it in class.

Since you know you are likely going to make some sort of mistake in class, use your practice time at home to work on how you will deal with those mistakes. If you say a word incorrectly or start reading the wrong sentence, don’t go back and begin that section anew. That’s not what you would do in class, so just correct yourself and move on. If you practice dealing with your mistakes at home, you will be better prepared for the inevitable errors that will find their way into your speech in class.

A final thought on practice. We have all heard, “Practice makes perfect.” That is not always true. Practice makes permanent; the actions become habitual. If you practice incorrectly, your performance will be incorrect. Be sure your practice is correct.

the relative softness or loudness of your voice

the relative highness or lowness of your voice

too little variation in pitch

how quickly or slowly you say the words of your speech

sounds in pauses to make it appear that we haven’t actually paused. Another term for them is “fillers” or “nonfluencies”

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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10 Tips for Improving Your Public Speaking Skills

Few are immune to the fear of public speaking. Marjorie North offers 10 tips for speakers to calm the nerves and deliverable memorable orations.

Marjorie North

Snakes? Fine. Flying? No problem. Public speaking? Yikes! Just thinking about public speaking — routinely described as one of the greatest (and most common) fears — can make your palms sweat. But there are many ways to tackle this anxiety and learn to deliver a memorable speech.

In part one of this series,  Mastering the Basics of Communication , I shared strategies to improve how you communicate. In part two, How to Communicate More Effectively in the Workplace , I examined how to apply these techniques as you interact with colleagues and supervisors in the workplace. For the third and final part of this series, I’m providing you with public speaking tips that will help reduce your anxiety, dispel myths, and improve your performance.

Here Are My 10 Tips for Public Speaking:

1. nervousness is normal. practice and prepare.

All people feel some physiological reactions like pounding hearts and trembling hands. Do not associate these feelings with the sense that you will perform poorly or make a fool of yourself. Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.

The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice — a lot. Videotape yourself, or get a friend to critique your performance.

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2. Know Your Audience. Your Speech Is About Them, Not You.

Before you begin to craft your message, consider who the message is intended for. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.

3. Organize Your Material in the Most Effective Manner to Attain Your Purpose.

Create the framework for your speech. Write down the topic, general purpose, specific purpose, central idea, and main points. Make sure to grab the audience’s attention in the first 30 seconds.

4. Watch for Feedback and Adapt to It.

Keep the focus on the audience. Gauge their reactions, adjust your message, and stay flexible. Delivering a canned speech will guarantee that you lose the attention of or confuse even the most devoted listeners.

5. Let Your Personality Come Through.

Be yourself, don’t become a talking head — in any type of communication. You will establish better credibility if your personality shines through, and your audience will trust what you have to say if they can see you as a real person.

6. Use Humor, Tell Stories, and Use Effective Language.

Inject a funny anecdote in your presentation, and you will certainly grab your audience’s attention. Audiences generally like a personal touch in a speech. A story can provide that.

7. Don’t Read Unless You Have to. Work from an Outline.

Reading from a script or slide fractures the interpersonal connection. By maintaining eye contact with the audience, you keep the focus on yourself and your message. A brief outline can serve to jog your memory and keep you on task.

8. Use Your Voice and Hands Effectively. Omit Nervous Gestures.

Nonverbal communication carries most of the message. Good delivery does not call attention to itself, but instead conveys the speaker’s ideas clearly and without distraction.

9. Grab Attention at the Beginning, and Close with a Dynamic End.

Do you enjoy hearing a speech start with “Today I’m going to talk to you about X”? Most people don’t. Instead, use a startling statistic, an interesting anecdote, or concise quotation. Conclude your speech with a summary and a strong statement that your audience is sure to remember.

10. Use Audiovisual Aids Wisely.

Too many can break the direct connection to the audience, so use them sparingly. They should enhance or clarify your content, or capture and maintain your audience’s attention.

Practice Does Not Make Perfect

Good communication is never perfect, and nobody expects you to be perfect. However, putting in the requisite time to prepare will help you deliver a better speech. You may not be able to shake your nerves entirely, but you can learn to minimize them.

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About the Author

North is a consultant for political candidates, physicians, and lawyers, and runs a private practice specializing in public speaking, and executive communication skills. Previously, she was the clinical director in the department of speech and language pathology and audiology at Northeastern University.

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Faculty - August 13, 2018

Five Tips to Give a Great Speech

• Strategic Communication

Anybody can learn to give a great speech, says  Jane Praeger , a faculty member for the  Programs in Strategic Communication  at Columbia University’s School of Professional Studies. She offers five tips on how to keep speeches both simple and authentic.

1. Practice Beforehand

Practice replacing filler words like "um," "so," and "like" with silence. If you can rehearse in the space where you’ll be speaking, that’s a real plus. Go to the back of the room, imagine that you’re hard of hearing or distracted, and you’ll know how to reach those people.

2. Work the Room

Try to speak to audience members before your speech, so that you can focus on a few friendly faces, particularly if you get nervous. If you’re making eye contact with a friendly person in one quadrant, those nearby will think that you’re talking to them. Then do the same thing in another quadrant. You want to see your talk as a series of conversations with different people throughout the room.

3. Prepare with Relaxation Techniques

If you’re nervous before approaching the stage, take a few deep breaths. Picture yourself delivering a successful speech. Most people will be nervous for the first few minutes, but you want to channel that adrenaline into positive energy.

4. Don’t Read Your Speech

Tell your speech from heart or use a notecard with bullet points as a cheat sheet. Bring the card with you and place it on the lectern. If you freeze up mid-speech, you can take a deep breath, look at your card, and know exactly which story you’re going to tell next.

5. Stand Up Straight

Whether you walk across the stage or stand behind a lectern, try to maintain good posture. Imagine that your head is being held up by a string. Standing up straight shows that you have confidence in what you’re talking about and your audience will feel more inclined to listen.

Read the full story for five more tips at  Forbes  and learn more about the  Programs in Strategic Communication  at Columbia University’s School of Professional Studies.

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Chapter 6: Developing Presentations

42 What to Do When Delivering Your Speech

The interplay between the verbal and nonverbal components of your speech can either bring the message vividly to life or confuse or bore the audience. Therefore, it is best that you neither over-dramatize your speech delivery behaviors nor downplay them. This is a balance achieved through rehearsal, trial and error, and experience. One way to think of this is in terms of the Goldilocks paradigm: you don’t want to overdo the delivery because you might distract your audience by looking hyper or overly animated. Conversely, someone whose delivery is too understated (meaning they don’t move their hands or feet at all) looks unnatural and uncomfortable, which can also distract. Just like Goldilocks, you want a delivery that is “just right”. This middle ground between too much and too little is a much more natural approach to public speaking delivery, which will be covered in more detail in the following sections where we discuss aspects of your delivery and what you need to think about while actually giving your speech.

Watch the following 10 minute video: Use Body Language to Rock Your Next Presentation

Hands:  Use your hands as naturally as you would in normal conversation. Try to pay attention to what you do with your hands in regular conversations and incorporate that into your delivery. If you’re not comfortable with that, rest them on the lectern or fold them in front of your body.

Feet:  stand shoulder-width apart, keeping your knees slightly bent. If you are comfortable, try walking around a bit if space allows and it appears natural in practice. Avoid shifting from foot-to-foot, or bouncing nervously.

Objects:   bring only what you need to give your presentation. Anything else will be a distraction. Turn off any personal devices (cell phones, tablets) so there are no interruptions.

Clothing:   dress professionally, based on the culture of your organization. Avoid jewelry that could make noise, uncomfortable shoes or any item that hangs from you. Tie back long hair so you are not tempted to touch or move it.

Eye Contact:   Eye contact is an extremely important element of your delivery. The general rule of thumb is to aim for 80 percent of your total speech time be spent making eye contact with your audience (Lucas, 2015, p. 250).

Watch the following videos for additional visual advice: 

5 minute video: How to Make Eye Contact When Presenting

8 minute video: Video For Practicing Eye Contact – FOUR Difficulty Levels

Volume:   The volume you use should fit the size of the audience and the room.

Rate:   How quickly or slowly you say the words of your speech is the rate. You especially will want to maintain a good, deliberate rate at the beginning of your speech because your audience will be getting used to your voice.

Vocalized Pauses:  Everyone uses vocalized pauses to some degree, but not everyone’s are problematic. This obviously becomes an issue when the vocalized pauses become distracting due to their overuse. Identify your own common vocalized pauses and try to catch yourself to begin the process of reducing your dependence on them.

The items listed above represent the major delivery issues you will want to be aware of when giving a speech, but it is by no means an exhaustive list.

There is however, one final piece of delivery advice. No matter how hard you practice and how diligent you are in preparing for your presentation, you are most likely going to mess up some aspect at some point. That’s normal. Everyone does it. The key is to not make a big deal about it or let the audience know you messed up. Odds are that they will never even realize your mistake if you don’t tell them there was a mistake.

Communication for Business Professionals Copyright © 2018 by eCampusOntario is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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12.5: What to do When Delivering Your Speech

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• Kris Barton & Barbara G. Tucker
• Florida State University & University of Georgia via GALILEO Open Learning Materials

The interplay between the verbal and nonverbal components of your speech can either bring the message vividly to life or confuse or bore the audience. Therefore, it is best that you neither overdramatize your speech delivery behaviors nor downplay them. This is a balance achieved through rehearsal, trial and error, and experience. One way to think of this is in terms of the Goldilocks paradigm: you don’t want to overdo the delivery because you might distract your audience by looking hyper or overly animated. Conversely, someone whose delivery is too understated (meaning they don’t move their hands or feet at all) looks unnatural and uncomfortable, which can also distract. Just like Goldilocks, you want a delivery that is “just right.” This middle ground between too much and too little is a much more natural approach to public speaking delivery. This natural approach will be covered in more detail in the following sections where we discuss specific aspects of your delivery and what you need to think about while actually giving your speech.

Almost everyone who gives a speech in public gets scared or nervous to some extent. Even professionals who do this for a living feel that way, but they have learned how to combat those nerves through experience and practice. When we get scared or nervous, our bodies emit adrenaline into our systems so we can deal with whatever problem is causing us to feel that way. Unfortunately, you will need to be standing relatively still for the next 5-7 minutes, so that burst of adrenaline is going to try to work its way out of your body and manifest itself somehow. One of the main ways is through your hands.

It may sound funny, but we have seen more than one student unknowingly incorporate “jazz hands” (shaking your hands at your sides with fingers opened wide) at various points in their speech. While certainly an extreme example, this and behaviors like it can easily becoming distracting. At the other end of the scale, people who don’t know what to do with their hands or use them “too little” sometimes hold their arms stiffly at their sides, behind their backs, or in their pockets, all of which can also look unnatural and distracting.

The key for knowing what to do with your hands is to use them naturally as you would in normal conversation. If you were standing around talking to your friends and wanted to list three reasons why you should all take a road trip this weekend, you would probably hold up your fingers as you counted off the reasons (“First, we hardly ever get this opportunity. Second, we can…”). Try to pay attention to what you do with your hands in regular conversations and incorporate that into your delivery.

However, with all that said, if you have nothing else to do with your hands, such as meaningful gestures, the default position for them is to be resting gently on the sides of the lectern (see Figure \(\PageIndex{2}\)). You don’t want to grip the lectern tightly, but resting them on the edges keeps them in position to move your notes on if you need to or use them to gesture. As stated above, you want to practice this way beforehand so you are used to speaking this way when you come to class.

Just like your hands, a lot of nervous energy is going to try to work its way out of your body through your feet. On the “too much” end, this is most common when people start “dancing” behind the lectern Another variation is twisting feet around each other or the lower leg. On the other end are those who put their feet together, lock their knees, and never move from that position. Both of these options look unnatural, and therefore will prove to be distracting to your audience. Locking your knees can also lead to loss of oxygen in your brain, not a good state to be in, because it can cause you to faint.

The default position for your feet, then, is to have them shoulder-width apart with your knees slightly bent (see Figure \(\PageIndex{3}\)). Again, you want to look and feel natural, so it is fine to adjust your weight or move out from behind the lectern, but constant motion (or perpetual stillness) will not lead to good overall delivery.

These two sections on hands and feet mention “energy.” Public speakers need to look energetic—not hyperactive, but engaged and upbeat about communicating their message. The energy is part of the muscle memory we saw in Chapter 1. Slumping, low and unvarying pitch and rate, and lack of gestures telegraph “I don’t care” to an audience.

There is a very simple rule when it comes to what you should bring with you to the lectern when you give your speech: Only bring to the lectern what you absolutely need to give the speech . Anything else you have with you will only serve as a distraction for both you and the audience. For the purposes of this class, the only objects you should need to give your speech are whatever materials you are speaking from, and possibly a visual aid if you are using one. Beyond that, don’t bring pens, laptops, phones, lucky charms, or notebooks with you to the lectern. These extra items can ultimately become a distraction themselves when they fall off the lectern or get in your way. Some students like to bring their electronic tablet, laptop computer, or cell phone with them, but there are some obvious disadvantages to these items, especially if you don’t turn the ringer on your cell phone off. Cell phones are not usually large enough to serve as presentation notes; we’ve seen students squint and hold the phone up to their faces.

Not only do you need to be aware of what you bring with you, but you should also be aware of what you have on your person as well. Sometimes, in the course of dressing for a speech, we can overlook simple issues that can cause problems while speaking. Some of these can include:

• Jewelry that ‘jingles’ when you move, such as heavy bracelets;
• Uncomfortable shoes or shoes that you are not used to (don’t make speech day the first time you try wearing high heels);
• Anything with fringe, zippers, or things hanging off it. They might become irresistible to play with while speaking;
• For those with longer hair, remember that you will be looking down at your notes and then looking back up. Don’t be forced to “fix” your hair or tuck it behind your ear every time you look up. Use a barrette, hairband, or some other method to keep your hair totally out of your face so that the audience can see your eyes and you won’t have to adjust your hair constantly. It can be very distracting to an audience to watch a speaker pull hair from his face after every sentence.

The Lectern and Posture

We have already discussed the lectern, but it is worth mentioning again briefly here. The lectern is a tool for you to use that should ultimately make your speech easier to give, and you need to use it that way. On the “too much” end, some people want to trick their audience into thinking they are not nervous by leaning on the podium in a relaxed manner, sometime going so far as to actually begin tipping the podium forward. Your lectern is NOT part of your skeletal system, to prop you up, so don’t do this. On the “too little” end are those who are afraid to touch it, worried that they will use it incorrectly or somehow knock it over (you won’t!).

As always, you want the “Goldilocks” middle ground. As stated above, rest your notes and hands on it, but don’t lean on the lectern or “hug” it. Practicing with a lectern (or something similar to a lectern) will eliminate most of your fears about using it.

The lectern use is related to posture. Most of us let gravity pull us down. One of the muscle memory tricks of public speaking is to roll your shoulders back. Along with making your shoulder muscles feel better, doing so with feet apart and knees bent, rolling your shoulders back will lead to a more credible physical presence—you’ll look taller and more energetic. You’ll also feel better, and you’ll have larger lung capacity for breathing to support your tone and volume.

Eye Contact

As we’ve said consistently throughout this book, your audience is the single biggest factor that influences every aspect of your speech. And since eye contact is how you establish and maintain a rapport with your audience during your speech, it is an extremely important element of your delivery. Your professor may or may not indicate a standard for how much eye contact you need during the speech, such as 50%, but he or she will absolutely want to see you making an effort to engage your audience through looking directly at them.

What is important to note here is that you want to establish genuine eye contact with your audience, and not “fake” eye contact. There have been a lot of techniques generated for “faking” eye contact, and none of them look natural. For example, these are not good ideas:

• Three points on the back wall – You may have heard that instead of making eye contact, you can just pick three points on the back wall and look at those. What ends up happening, though, is you look like you are staring off into space and your audience will spend the majority of your speech trying to figure out what you are looking at. To avoid this, look around the entire room, including the front, back, left, and right sides of the space.
• The swimming method – This happens when someone is reading his or her speech and looks up quickly and briefly to try to make it seem like they are making eye contact, not unlike a swimmer who pops his head out of the water for a breath before going back under. Eye contact is more than just physically moving your head; it is about looking at your audience and establishing a connection. In general, your eye contact should last at least five seconds at a time and should be with individuals throughout the room.
• The stare down – Since you will, to some degree, be graded on your eye contact, some students think (either consciously or not), that the best way to ensure they get credit for establishing eye contact is to always and exclusively look directly at their professor. While we certainly appreciate the attention, we want to see that you are establishing eye contact with your entire audience, not just one person. Also, this behavior is uncomfortable for the instructor.

Volume refers to the relative softness or loudness of your voice. Like most of the other issues we’ve discussed in this section, the proper volume for a given speaking engagement usually falls on the scale in Figure 11.4. If you speak too softly (“too little” volume), your audience will struggle to hear and understand you and may give up trying to listen. If you speak with “too much” volume, your audience may feel that you are yelling at them, or at least feel uncomfortable with you shouting. The volume you use should fit the size of the audience and the room.

Fortunately, for the purposes of this class, your normal speaking voice will probably work just fine since you are in a relatively small space with around twenty people. However, if you know that you are naturally a soft-spoken person, you will need to work on breathing to get more air into your lungs, and on projecting your voice to the people in the last row, not just those in t he front. Of course, if you are naturally a very loud talker, you may want to make other adjustments when giving your speech. Obviously this will all change if you are asked to speak in a larger venue or given a microphone to use.

Public speaking relies on the voice for interest, credibility, audibility, and clarity. The British Prime Minister of the 19th century was quoted saying, “There is no greater index of character so sure as the voice.” While that seems exaggerated today, a public speaker at any level cannot ignore the energy, loudness, and clarity in their voice. There are four steps to voice production: breathing (produced by the lungs, which are largely responsible for the vocal characteristic of volume); phonation (the production of the sound in the vocal folds, which close and vibrate to produce sound for speaking as the air is exhaled over them; phonation creates pitch); resonation (a type of amplification of the sound in the larynx, oral cavity, and nasal cavity, which creates the characteristic of quality); and articulation, which produces the sounds of language others can understand and is responsible for rate and for being understood.

The visual in Figure \(\PageIndex{5}\) shows a cutaway of these parts of the anatomy. Your instructor may give you more directions on maximizing the power of your voice to achieve more variety and power. In section 11.6 we include a vocal exercise for doing so. We have all listened to a low-energy, monotone, monorate speaker and know how hard it is, so you should pay attention to your recording, perhaps by closing your eyes and just listening, to see if your voice is flat and lifeless.

Pitch iis the relative highness or lowness of your voice, and like everything, you can have too much or too little (with regard to variation of it). Too much pitch variation occurs when people “sing” their speeches, and their voices oscillate between very high pitched and very low pitched. While uncommon, this is sometimes attributed to nerves. More common is too little variation in pitch, which is known as being monoton e.

Delivering a speech in a monotone manner is usually caused by reading too much; generally the speaker’s focus is on saying the words correctly (because they have not practiced). They forget to speak normally to show their interest in the topic, as we would in everyday conversation. For most people, pitch isn’t a major issue, but if you think it might be for you, ask the people in your practice audience what they think. Generally, if we are interested in and passionate about communicating our thoughts, we are not likely to be monotone. We are rarely monotone when talking to friends and family about matters of importance to us, so pick topics you care about.

How quickly or slowly you say the words of your speech is the rate . Too little rate (i.e. speaking too slowly) will make it sound like you may not fully know your speech or what you are talking about, and will ultimately cost you some credibility with your audience. It may also result in the audience being bored and lose focus on what you are saying. Rate is one reason you should try to record yourself, even if just audio on your phone, beforehand and be mindful of time when you practice. Your voice’s rate will affect the time it takes to give the speech.

By contrast, too much rate (i.e. speaking too fast) can be overly taxing on an audience’s ability to keep up with and digest what you are saying. It sometimes helps to imagine that your speech is a jog or run that you and your friends (the audience) are taking together. You (as the speaker) are setting the pace based on how quickly you speak. If you start sprinting, it may be too difficult for your audience to keep up and they may give up halfway through. If you know you speak quickly, especially when nervous, be sure to practice slowing down and writing yourself delivery cues in your notes (see Chapter 6) to maintain a more comfortable rate. As always, recording and timing your speech during practice helps.

You especially will want to maintain a good, deliberate rate at the beginning of your speech because your audience will be getting used to your voice. We have all called a business where the person answering the phone mumbles the name of the business in a rushed way. We aren’t sure if we called the right number. Since the introduction is designed to get the audience’s attention and interest in your speech, you will want to focus on clear delivery there. Regulating rate is another reason why video-recording yourself can be so helpful because we often to not realize how fast we speak.

The common misconception for public speaking students is that pausing during your speech is bad, but that isn’t necessarily true. You pause in normal conversations, so you shouldn’t be afraid of pausing while speaking. This is especially true if you are making a particularly important point or want for a statement to have a more powerful impact: you will want to give the audience a moment to digest what you have said.

For example, consider the following statement: “Because of issues like pollution and overpopulation, in 50 years the earth’s natural resources will be so depleted that it will become difficult for most people to obtain enough food to survive.” Following a statement like this, you want to give your audience just a brief moment to fully consider what you are saying. Hopefully they will think something along the lines of What if I’m still alive then? or  What will my children do ? and become more interested in hearing what you have to say

Of course, there is such a thing as pausing too much, both in terms of frequency and length. Someone who pauses too often (after each sentence) may come off seeming like they don’t know their speech very well. Someone who pauses too long (more than a few seconds), runs the risk of the audience feeling uncomfortable or, even worse becoming distracted or letting their attention wander. We are capable of processing words more quickly than anyone can speak clearly, which is one of the reasons listening is difficult. Pauses should be controlled to maintain attention of the audience.

Vocalized pauses

At various points during your speech, you may find yourself in need of a brief moment to collect your thoughts or prepare for the next section of your speech. At those moments, you will be pausing, but we don’t always like to let people know that we’re pausing. So what many of us do in an attempt to “trick” the audience is fill in those pauses with sounds so that it appears that we haven’t actually paused. These are known as vocalized pauses , or sometimes “fillers.” Another term for them is “nonfluencies.”

Everyone uses vocalized pauses to some degree, but not everyone’s are problematic. This obviously becomes an issue when the vocalized pauses become distracting due to their overuse. We have little doubt that you can remember a time when you were speaking to someone who said the word “like” after every three words and you became focused on it. One of your authors remembers attending a wedding and (inadvertently) began counting the number of times the best man said “like” during his toast (22 was the final count). The most common vocalized pause is “uh,” but then there are others. Can you think of any?

The bad news here is that there is no quick fix for getting rid of your vocalized pauses. They are so ingrained into all of our speech patterns that getting rid of them is a challenge. However, there is a two-step process you can employ to begin eliminating them. First, you need to identify what your particular vocalized pause is. Do you say “um,” “well,” or “now” before each sentence? Do you finish each thought with, “you know?” Do you use “like” before every adjective (as in “he was like so unhappy”)?

After figuring out what your vocalized pause is, the second step is to carefully and meticulously try to catch yourself when you say it. If you hear yourself saying “uh,” remind yourself, I need to try to not say that. Catching yourself and being aware of how often you use vocalized pauses will help you begin the process of reducing your dependence on them and hopefully get rid of them completely.

One of the authors uses a game in her class that she adopted from a couple of disc jockeys she used to hear. It is called the “uh game.” The callers had to name six things in a named category (items in a refrigerator, pro-football teams, makes of cars, etc.) in twenty seconds without saying a vocalized pause word or phrase. It sounds easy, but it isn’t, especially on the spot with a radio audience. It is a good way to practice focusing on the content and not saying a vocalized pause.

The ten items listed above represent the major delivery issues you will want to be aware of when giving a speech, but it is by no means an exhaustive list. There is however, one final piece of delivery advice we would like to offer. We know that no matter how hard you practice and how diligent you are in preparing for your speech, you are most likely going to mess up some aspect of your speech when you give it in class, at least a little. That’s normal. Everyone does it. The key is to not make a big deal about it or let the audience know you messed up. Odds are that they will never even realize your mistake if you don’t tell them there was a mistake. Saying something like “I can’t believe I messed that up” or “Can I start over?” just telegraphs to the audience your mistake. In fact, you have most likely never heard a perfect speech delivered in your life. It is likely that you just didn’t realize that the speaker missed a line or briefly forgot what they wanted to say.

As has been the driving maxim of this chapter, this means that you need to

Practice your speech beforehand, at home or elsewhere, the way you will give it in class .

Since you know you are likely going to make some sort of mistake in class, use your practice time at home to work on how you will deal with those mistakes. If you say a word incorrectly or start reading the wrong sentence, don’t go back and begin that section anew. That’s not what you would do in class, so just correct yourself and move on. If you practice dealing with your mistakes at home, you will be better prepared for the inevitable errors that will find their way into your speech in class.

A final thought on practice. We have all heard, “Practice makes perfect.” That is not always true. Practice makes permanent; the actions become habitual. If you practice incorrectly, your performance will be incorrect. Be sure your practice is correct.

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14.4 Practicing for Successful Speech Delivery

Learning objectives.

• Explain why having a strong conversational quality is important for effective public speaking.
• Explain the importance of eye contact in public speaking.
• Define vocalics and differentiate among the different factors of vocalics.
• Explain effective physical manipulation during a speech.
• Understand how to practice effectively for good speech delivery.

Christian Pierret – Speech – CC BY 2.0.

There is no foolproof recipe for good delivery. Each of us is unique, and we each embody different experiences and interests. This means each person has an approach, or a style, that is effective for her or him. This further means that anxiety can accompany even the most carefully researched and interesting message. Even when we know our messages are strong and well-articulated on paper, it is difficult to know for sure that our presentation will also be good.

We are still obligated to do our best out of respect for the audience and their needs. Fortunately, there are some tools that can be helpful to you even the very first time you present a speech. You will continue developing your skills each time you put them to use and can experiment to find out which combination of delivery elements is most effective for you.

What Is Good Delivery?

The more you care about your topic, the greater your motivation to present it well. Good delivery is a process of presenting a clear, coherent message in an interesting way. Communication scholar Stephen E. Lucas tells us:

Good delivery…conveys the speaker’s ideas clearly, interestingly, and without distracting the audience. Most audiences prefer delivery that combines a certain degree of formality with the best attributes of good conversation—directness, spontaneity, animation, vocal and facial expressiveness, and a lively sense of communication (Lucas, 2009).

Many writers on the nonverbal aspects of delivery have cited the findings of psychologist Albert Mehrabian, asserting that the bulk of an audience’s understanding of your message is based on nonverbal communication. Specifically, Mehrabian is often credited with finding that when audiences decoded a speaker’s meaning, the speaker’s face conveyed 55 percent of the information, the vocalics conveyed 38 percent, and the words conveyed just 7 percent (Mehrabian, 1972). Although numerous scholars, including Mehrabian himself, have stated that his findings are often misinterpreted (Mitchell), scholars and speech instructors do agree that nonverbal communication and speech delivery are extremely important to effective public speaking.

In this section of the chapter, we will explain six elements of good delivery: conversational style, conversational quality, eye contact, vocalics, physical manipulation, and variety. And since delivery is only as good as the practice that goes into it, we conclude with some tips for effective use of your practice time.

Conversational Style

Conversational style is a speaker’s ability to sound expressive and to be perceived by the audience as natural. It’s a style that approaches the way you normally express yourself in a much smaller group than your classroom audience. This means that you want to avoid having your presentation come across as didactic or overly exaggerated. You might not feel natural while you’re using a conversational style, but for the sake of audience preference and receptiveness, you should do your best to appear natural. It might be helpful to remember that the two most important elements of the speech are the message and the audience. You are the conduit with the important role of putting the two together in an effective way. Your audience should be thinking about the message, not the delivery.

Stephen E. Lucas defines conversational quality as the idea that “no matter how many times a speech has been rehearsed, it still sounds spontaneous” [emphasis in original] (Lucas, 2009). No one wants to hear a speech that is so well rehearsed that it sounds fake or robotic. One of the hardest parts of public speaking is rehearsing to the point where it can appear to your audience that the thoughts are magically coming to you while you’re speaking, but in reality you’ve spent a great deal of time thinking through each idea. When you can sound conversational, people pay attention.

Eye Contact

Eye contact is a speaker’s ability to have visual contact with everyone in the audience. Your audience should feel that you’re speaking to them, not simply uttering main and supporting points. If you are new to public speaking, you may find it intimidating to look audience members in the eye, but if you think about speakers you have seen who did not maintain eye contact, you’ll realize why this aspect of speech delivery is important. Without eye contact, the audience begins to feel invisible and unimportant, as if the speaker is just speaking to hear her or his own voice. Eye contact lets your audience feel that your attention is on them, not solely on the cards in front of you.

Sustained eye contact with your audience is one of the most important tools toward effective delivery. O’Hair, Stewart, and Rubenstein note that eye contact is mandatory for speakers to establish a good relationship with an audience (O’Hair, Stewart, & Rubenstein, 2001). Whether a speaker is speaking before a group of five or five hundred, the appearance of eye contact is an important way to bring an audience into your speech.

Eye contact can be a powerful tool. It is not simply a sign of sincerity, a sign of being well prepared and knowledgeable, or a sign of confidence; it also has the power to convey meanings. Arthur Koch tells us that all facial expressions “can communicate a wide range of emotions, including sadness, compassion, concern, anger, annoyance, fear, joy, and happiness” (Koch, 2010).

If you find the gaze of your audience too intimidating, you might feel tempted to resort to “faking” eye contact with them by looking at the wall just above their heads or by sweeping your gaze around the room instead of making actual eye contact with individuals in your audience until it becomes easier to provide real contact. The problem with fake eye contact is that it tends to look mechanical. Another problem with fake attention is that you lose the opportunity to assess the audience’s understanding of your message. Still, fake eye contact is somewhat better than gripping your cards and staring at them and only occasionally glancing quickly and shallowly at the audience.

This is not to say that you may never look at your notecards. On the contrary, one of the skills in extemporaneous speaking is the ability to alternate one’s gaze between the audience and one’s notes. Rehearsing your presentation in front of a few friends should help you develop the ability to maintain eye contact with your audience while referring to your notes. When you are giving a speech that is well prepared and well rehearsed, you will only need to look at your notes occasionally. This is an ability that will develop even further with practice. Your public speaking course is your best chance to get that practice.

Effective Use of Vocalics

Vocalics , also known as paralanguage, is the subfield of nonverbal communication that examines how we use our voices to communicate orally. This means that you speak loudly enough for all audience members (even those in the back of the room) to hear you clearly, and that you enunciate clearly enough to be understood by all audience members (even those who may have a hearing impairment or who may be English-language learners). If you tend to be soft-spoken, you will need to practice using a louder volume level that may feel unnatural to you at first. For all speakers, good vocalic technique is best achieved by facing the audience with your chin up and your eyes away from your notecards and by setting your voice at a moderate speed. Effective use of vocalics also means that you make use of appropriate pitch, pauses, vocal variety, and correct pronunciation.

If you are an English-language learner and feel apprehensive about giving a speech in English, there are two things to remember: first, you can meet with a reference librarian to learn the correct pronunciations of any English words you are unsure of; and second, the fact that you have an accent means you speak more languages than most Americans, which is an accomplishment to be proud of.

If you are one of the many people with a stutter or other speech challenge, you undoubtedly already know that there are numerous techniques for reducing stuttering and improving speech fluency and that there is no one agreed-upon “cure.” The Academy Award–winning movie The King’s Speech did much to increase public awareness of what a person with a stutter goes through when it comes to public speaking. It also prompted some well-known individuals who stutter, such as television news reporter John Stossel, to go public about their stuttering (Stossel, 2011). If you have decided to study public speaking in spite of a speech challenge, we commend you for your efforts and encourage you to work with your speech instructor to make whatever adaptations work best for you.

Volume refers to the loudness or softness of a speaker’s voice. As mentioned, public speakers need to speak loudly enough to be heard by everyone in the audience. In addition, volume is often needed to overcome ambient noise, such as the hum of an air conditioner or the dull roar of traffic passing by. In addition, you can use volume strategically to emphasize the most important points in your speech. Select these points carefully; if you emphasize everything, nothing will seem important. You also want to be sure to adjust your volume to the physical setting of the presentation. If you are in a large auditorium and your audience is several yards away, you will need to speak louder. If you are in a smaller space, with the audience a few feet away, you want to avoid overwhelming your audience with shouting or speaking too loudly.

Rate is the speed at which a person speaks. To keep your speech delivery interesting, your rate should vary. If you are speaking extemporaneously, your rate will naturally fluctuate. If you’re reading, your delivery is less likely to vary. Because rate is an important tool in enhancing the meanings in your speech, you do not want to give a monotone drone or a rapid “machine-gun” style delivery. Your rate should be appropriate for your topic and your points. A rapid, lively rate can communicate such meanings as enthusiasm, urgency, or humor. A slower, moderated rate can convey respect, seriousness, or careful reasoning. By varying rapid and slower rates within a single speech, you can emphasize your main points and keep your audience interested.

Pitch refers to the highness or lowness of a speaker’s voice. Some speakers have deep voices and others have high voices. As with one’s singing voice range, the pitch of one’s speaking voice is determined to a large extent by physiology (specifically, the length of one’s vocal folds, or cords, and the size of one’s vocal tract). We all have a normal speaking pitch where our voice is naturally settled, the pitch where we are most comfortable speaking, and most teachers advise speaking at the pitch that feels natural to you.

While our voices may be generally comfortable at a specific pitch level, we all have the ability to modulate, or move, our pitch up or down. In fact, we do this all the time. When we change the pitch of our voices, we are using inflections . Just as you can use volume strategically, you can also use pitch inflections to make your delivery more interesting and emphatic. If you ordinarily speak with a soprano voice, you may want to drop your voice to a slightly lower range to call attention to a particular point. How we use inflections can even change the entire meaning of what we are saying. For example, try saying the sentence “I love public speaking” with a higher pitch on one of the words—first raise the pitch on “I,” then say it again with the pitch raised on “love,” and so on. “ I love public speaking” conveys a different meaning from “I love public speaking,” doesn’t it?

There are some speakers who don’t change their pitch at all while speaking, which is called monotone . While very few people are completely monotone, some speakers slip into monotone patterns because of nerves. One way to ascertain whether you sound monotone is to record your voice and see how you sound. If you notice that your voice doesn’t fluctuate very much, you will need to be intentional in altering your pitch to ensure that the emphasis of your speech isn’t completely lost on your audience.

Finally, resist the habit of pitching your voice “up” at the ends of sentences. It makes them sound like questions instead of statements. This habit can be disorienting and distracting, interfering with the audience’s ability to focus entirely on the message. The speaker sounds uncertain or sounds as though he or she is seeking the understanding or approval of the listener. It hurts the speaker’s credibility and it needs to be avoided.

The effective use of pitch is one of the keys to an interesting delivery that will hold your audience’s attention.

Pauses are brief breaks in a speaker’s delivery that can show emphasis and enhance the clarity of a message. In terms of timing, the effective use of pauses is one of the most important skills to develop. Some speakers become uncomfortable very quickly with the “dead air” that the pause causes. And if the speaker is uncomfortable, the discomfort can transmit itself to the audience. That doesn’t mean you should avoid using pauses; your ability to use them confidently will increase with practice. Some of the best comedians use the well-timed pause to powerful and hilarious effect. Although your speech will not be a comedy routine, pauses are still useful for emphasis, especially when combined with a lowered pitch and rate to emphasize the important point you do not want your audience to miss.

Vocal Variety

Vocal variety has to do with changes in the vocalics we have just discussed: volume, pitch, rate, and pauses. No one wants to hear the same volume, pitch, rate, or use of pauses over and over again in a speech. Your audience should never be able to detect that you’re about to slow down or your voice is going to get deeper because you’re making an important point. When you think about how you sound in a normal conversation, your use of volume, pitch, rate, and pauses are all done spontaneously. If you try to overrehearse your vocalics, your speech will end up sounding artificial. Vocal variety should flow naturally from your wish to speak with expression. In that way, it will animate your speech and invite your listeners to understand your topic the way you do.

Pronunciation

The last major category related to vocalics is pronunciation , or the conventional patterns of speech used to form a word. Word pronunciation is important for two reasons: first, mispronouncing a word your audience is familiar with will harm your credibility as a speaker; and second, mispronouncing a word they are unfamiliar with can confuse and even misinform them. If there is any possibility at all that you don’t know the correct pronunciation of a word, find out. Many online dictionaries, such as the Wiktionary ( http://wiktionary.org ), provide free sound files illustrating the pronunciation of words.

Many have commented on the mispronunciation of words such as “nuclear” and “cavalry” by highly educated public speakers, including US presidents. There have been classroom examples as well. For instance, a student giving a speech on the Greek philosopher Socrates mispronounced his name at least eight times during her speech. This mispronunciation created a situation of great awkwardness and anxiety for the audience. Everyone felt embarrassed and the teacher, opting not to humiliate the student in front of the class, could not say anything out loud, instead providing a private written comment at the end of class.

One important aspect of pronunciation is articulation , or the ability to clearly pronounce each of a succession of syllables used to make up a word. Some people have difficulty articulating because of physiological problems that can be treated by trained speech therapists, but other people have articulation problems because they come from a cultural milieu where a dialect other than standard American English is the norm. Speech therapists, who generally guide their clients toward standard American English, use the acronym SODA when helping people learn how to more effectively articulate: substitutions , omissions , distortions , and additions .

• Substitutions occur when a speaker replaces one consonant or vowel with another consonant ( water becomes wudda ; ask becomes ax ; mouth becomes mouf ).
• Omissions occur when a speaker drops a consonant or vowel within a word ( Internet becomes Innet ; mesmerized becomes memerized ; probably becomes prolly ).
• Distortions occur when a speaker articulates a word with nasal or slurring sounds ( pencil sounds like mencil ; precipitation sounds like persination ; second sounds like slecond ).
• Additions occur when a speaker adds consonants or vowels to words that are not there ( anyway becomes anyways ; athletic becomes athaletic ; black becomes buhlack ; interpret becomes interpretate ).

Another aspect of pronunciation in public speaking is avoiding the use of verbal surrogates or “filler” words used as placeholders for actual words (like er , um , uh , etc.). You might be able to get away with saying “um” as many as two or three times in your speech before it becomes distracting, but the same cannot be said of “like.” We know of a student who trained herself to avoid saying “like.” As soon as the first speech was assigned, she began wearing a rubber band on her left wrist. Each time she caught herself saying “like,” she snapped herself with the rubber band. It hurt. Very quickly, she found that she could stop inflicting the snap on herself, and she had successfully confronted an unprofessional verbal habit.

Effective Physical Manipulation

In addition to using our voices effectively, a key to effective public speaking is physical manipulation , or the use of the body to emphasize meanings or convey meanings during a speech. While we will not attempt to give an entire discourse on nonverbal communication, we will discuss a few basic aspects of physical manipulation: posture, body movement, facial expressions, and dress. These aspects add up to the overall physical dimension of your speech, which we call self-presentation.

“Stand up tall!” I’m sure we’ve all heard this statement from a parent or a teacher at some point in our lives. The fact is, posture is actually quite important. When you stand up straight, you communicate to your audience, without saying a word, that you hold a position of power and take your position seriously. If however, you are slouching, hunched over, or leaning on something, you could be perceived as ill prepared, anxious, lacking in credibility, or not serious about your responsibilities as a speaker. While speakers often assume more casual posture as a presentation continues (especially if it is a long one, such as a ninety-minute class lecture), it is always wise to start by standing up straight and putting your best foot forward. Remember, you only get one shot at making a first impression, and your body’s orientation is one of the first pieces of information audiences use to make that impression.

Body Movement

Unless you are stuck behind a podium because of the need to use a nonmovable microphone, you should never stand in one place during a speech. However, movement during a speech should also not resemble pacing. One of our authors once saw a speaker who would walk around a small table where her speaking notes were located. She would walk around the table once, toss her chalk twice, and then repeat the process. Instead of listening to what the speaker was saying, everyone became transfixed by her walk-and-chalk-toss pattern. As speakers, we must be mindful of how we go about moving while speaking. One common method for easily integrating some movement into your speech is to take a few steps any time you transition from one idea to the next. By only moving at transition points, not only do you help focus your audience’s attention on the transition from one idea to the next, but you also are able to increase your nonverbal immediacy by getting closer to different segments of your audience.

Body movement also includes gestures. These should be neither overdramatic nor subdued. At one extreme, arm-waving and fist-pounding will distract from your message and reduce your credibility. At the other extreme, refraining from the use of gestures is the waste of an opportunity to suggest emphasis, enthusiasm, or other personal connection with your topic.

There are many ways to use gestures. The most obvious are hand gestures, which should be used in moderation at carefully selected times in the speech. If you overuse gestures, they lose meaning. Many late-night comedy parodies of political leaders include patterned, overused gestures or other delivery habits associated with a particular speaker. However, the well-placed use of simple, natural gestures to indicate emphasis, direction, size is usually effective. Normally, a gesture with one hand is enough. Rather than trying to have a gesture for every sentence, use just a few well-planned gestures. It is often more effective to make a gesture and hold it for a few moments than to begin waving your hands and arms around in a series of gestures.

Finally, just as you should avoid pacing, you will also want to avoid other distracting movements when you are speaking. Many speakers have unconscious mannerisms such as twirling their hair, putting their hands in and out of their pockets, jingling their keys, licking their lips, or clicking a pen while speaking. As with other aspects of speech delivery, practicing in front of others will help you become conscious of such distractions and plan ways to avoid doing them.

Facial Expressions

Faces are amazing things and convey so much information. As speakers, we must be acutely aware of what our face looks like while speaking. While many of us do not look forward to seeing ourselves on videotape, often the only way you can critically evaluate what your face is doing while you are speaking is to watch a recording of your speech. If video is not available, you can practice speaking in front of a mirror.

There are two extremes you want to avoid: no facial expression and overanimated facial expressions. First, you do not want to have a completely blank face while speaking. Some people just do not show much emotion with their faces naturally, but this blankness is often increased when the speaker is nervous. Audiences will react negatively to the message of such a speaker because they will sense that something is amiss. If a speaker is talking about the joys of Disney World and his face doesn’t show any excitement, the audience is going to be turned off to the speaker and his message. On the other extreme end is the speaker whose face looks like that of an exaggerated cartoon character. Instead, your goal is to show a variety of appropriate facial expressions while speaking.

Like vocalics and gestures, facial expression can be used strategically to enhance meaning. A smile or pleasant facial expression is generally appropriate at the beginning of a speech to indicate your wish for a good transaction with your audience. However, you should not smile throughout a speech on drug addiction, poverty, or the oil spill in the Gulf of Mexico. An inappropriate smile creates confusion about your meaning and may make your audience feel uncomfortable. On the other hand, a serious scowl might look hostile or threatening to audience members and become a distraction from the message. If you keep the meaning of your speech foremost in your mind, you will more readily find the balance in facial expression.

Another common problem some new speakers have is showing only one expression. One of our coauthors competed in speech in college. After one of his speeches (about how people die on amusement park rides), one of his judges pulled him aside and informed him that his speech was “creepy.” Apparently, while speaking about death, our coauthor smiled the entire time. The incongruity between the speech on death and dying and the coauthor’s smile just left the judge a little creeped out. If you are excited in a part of your speech, you should show excitement on your face. On the other hand, if you are at a serious part of your speech, your facial expressions should be serious.

While there are no clear-cut guidelines for how you should dress for every speech you’ll give, dress is still a very important part of how others will perceive you (again, it’s all about the first impression). If you want to be taken seriously, you must present yourself seriously. While we do not advocate dressing up in a suit every time you give a speech, there are definitely times when wearing a suit is appropriate.

One general rule you can use for determining dress is the “step-above rule,” which states that you should dress one step above your audience. If your audience is going to be dressed casually in shorts and jeans, then wear nice casual clothing such as a pair of neatly pressed slacks and a collared shirt or blouse. If, however, your audience is going to be wearing “business casual” attire, then you should probably wear a sport coat, a dress, or a suit. The goal of the step-above rule is to establish yourself as someone to be taken seriously. On the other hand, if you dress two steps above your audience, you may put too much distance between yourself and your audience, coming across as overly formal or even arrogant.

Another general rule for dressing is to avoid distractions in your appearance. Overly tight or revealing garments, over-the-top hairstyles or makeup, jangling jewelry, or a display of tattoos and piercings can serve to draw your audience’s attention away from your speech. Remembering that your message is the most important aspect of your speech, keep that message in mind when you choose your clothing and accessories.

Self-Presentation

When you present your speech, you are also presenting yourself. Self-presentation, sometimes also referred to as poise or stage presence, is determined by how you look, how you stand, how you walk to the lectern, and how you use your voice and gestures. Your self-presentation can either enhance your message or detract from it. Worse, a poor self-presentation can turn a good, well-prepared speech into a forgettable waste of time. You want your self-presentation to support your credibility and improve the likelihood that the audience will listen with interest.

Your personal appearance should reflect the careful preparation of your speech. Your personal appearance is the first thing your audience will see, and from it, they will make inferences about the speech you’re about to present.

One of the biggest mistakes novice public speakers make is to use the same gesture over and over again during a speech. While you don’t want your gestures to look fake, you should be careful to include a variety of different nonverbal components while speaking. You should make sure that your face, body, and words are all working in conjunction with each other to support your message.

Practice Effectively

You might get away with presenting a hastily practiced speech, but the speech will not be as good as it could be. In order to develop your best speech delivery, you need to practice—and use your practice time effectively. Practicing does not mean reading over your notes, mentally running through your speech, or even speaking your speech aloud over and over. Instead, you need to practice with the goal of identifying the weaknesses in your delivery, improving upon them, and building good speech delivery habits.

When you practice your speech, place both your feet in full, firm contact with the floor to keep your body from swaying side to side. Some new public speakers find that they don’t know what to do with their hands during the speech. Your practice sessions should help you get comfortable. When you’re not gesturing, you can rest your free hand lightly on a lectern or simply allow it to hang at your side. Since this is not a familiar posture for most people, it might feel awkward, but in your practice sessions, you can begin getting used to it.

Seek Input from Others

Because we can’t see ourselves as others see us, one of the best ways to improve your delivery is to seek constructive criticism from others. This, of course, is an aspect of your public speaking course, as you will receive evaluations from your instructor and possibly from your fellow students. However, by practicing in front of others before it is time to present your speech, you can anticipate and correct problems so that you can receive a better evaluation when you give the speech “for real.”

Ask your practice observers to be honest about the aspects of your delivery that could be better. Sometimes students create study groups just for this purpose. When you create a study group of classroom peers, everyone has an understanding of the entire creative process, and their feedback will thus be more useful to you than the feedback you might get from someone who has never taken the course or given a speech.

If your practice observers seem reluctant to offer useful criticisms, ask questions. How was your eye contact? Could they hear you? Was your voice well modulated? Did you mispronounce any words? How was your posture? Were your gestures effective? Did you have any mannerisms that you should learn to avoid? Because peers are sometimes reluctant to say things that could sound critical, direct questions are often a useful way to help them speak up.

If you learn from these practice sessions that your voice tends to drop at the ends of sentences, make a conscious effort to support your voice as you conclude each main point. If you learn that you have a habit of clicking a pen, make sure you don’t have a pen with you when you speak or that you keep it in your pocket. If your practice observers mention that you tend to hide your hands in the sleeves of your shirt or jacket, next time wear short sleeves or roll your sleeves up before beginning your speech. If you learn through practice that you tend to sway or rock while you speak, you can consciously practice and build the habit of not swaying.

When it is your turn to give feedback to others in your group, assume that they are as interested in doing well as you are. Give feedback in the spirit of helping their speeches be as good as possible.

Use Audio and/or Video to Record Yourself

Technology has made it easier than ever to record yourself and others using the proliferation of electronic devices people are likely to own. Video, of course, allows you the advantage of being able to see yourself as others see you, while audio allows you to concentrate on the audible aspects of your delivery. As we mentioned earlier in the chapter, if neither video nor audio is available, you can always observe yourself by practicing your delivery in front of a mirror.

After you have recorded yourself, it may seem obvious that you should watch and listen to the recording. This can be intimidating, as you may fear that your performance anxiety will be so obvious that everyone will notice it in the recording. But students are often pleasantly surprised when they watch and listen to their recordings, as even students with very high anxiety may find out that they “come across” in a speech much better than they expected.

A recording can also be a very effective diagnostic device. Sometimes students believe they are making strong contact with their audiences, but their cards contain so many notes that they succumb to the temptation of reading. By finding out from the video that you misjudged your eye contact, you can be motivated to rewrite your notecards in a way that doesn’t provide the opportunity to do so much reading.

It is most likely that in viewing your recording, you will benefit from discovering your strengths and finding weak areas you can strengthen.

Good Delivery Is a Habit

Luckily, public speaking is an activity that, when done conscientiously, strengthens with practice. As you become aware of the areas where your delivery has room for improvement, you will begin developing a keen sense of what “works” and what audiences respond to.

It is advisable to practice out loud in front of other people several times, spreading your rehearsals out over several days. To do this kind of practice, of course, you need to have your speech be finalized well ahead of the date when you are going to give it. During these practice sessions, you can time your speech to make sure it lasts the appropriate length of time. A friend of ours was the second student on the program in an event where each student’s presentation was to last thirty to forty-five minutes. After the first student had been speaking for seventy-five minutes, the professor in charge asked, “Can we speed this up?” The student said yes, and proceeded to continue speaking for another seventy-five minutes before finally concluding his portion of the program. Although we might fault the professor for not “pulling the plug,” clearly the student had not timed his speech in advance.

Your practice sessions will also enable you to make adjustments to your notecards to make them more effective in supporting your contact with your audience. This kind of practice is not just a strategy for beginners; it is practiced by many highly placed public figures with extensive experience in public speaking.

Your public speaking course is one of the best opportunities you will have to manage your performance anxiety, build your confidence in speaking extemporaneously, develop your vocal skills, and become adept at self-presentation. The habits you can develop through targeted practice are to build continuously on your strengths and to challenge yourself to find new areas for improving your delivery. By taking advantage of these opportunities, you will gain the ability to present a speech effectively whenever you may be called upon to speak publicly.

Key Takeaways

• Conversational style is a speaker’s ability to sound expressive while being perceived by the audience as natural. Conversational quality is a speaker’s ability to prepare a speech and rehearse a speech but still sound spontaneous when delivering it.
• Eye contact helps capture and maintain an audience’s interest while contributing to the speaker’s credibility.
• Vocalics are the nonverbal components of the verbal message. There are six important vocalic components for a speaker to be aware of: volume (loudness or softness), pitch (highness or lowness), rate (fastness or slowness), pauses (use of breaks to add emphasis), vocal variety (use of a range of vocalic strategies), and pronunciation (using conventional patterns of speech formation).
• Physical manipulation is the use of one’s body to add meaning and emphasis to a speech. As such, excessive or nonexistent physical manipulation can detract from a speaker’s speech.
• Good delivery is a habit that is built through effective practice.
• Find a speech online and examine the speaker’s overall presentation. How good was the speaker’s delivery? Make a list of the aspects of delivery in this chapter and evaluate the speaker according to the list. In what areas might the speaker improve?
• Record a practice session of your speech. Write a self-critique, answering the following questions: What surprised you the most? What is an area of strength upon which you can build? What is one area for improvement?

Koch, A. (2010). Speaking with a purpose (8th ed.). Boston, MA: Allyn & Bacon, p. 233.

Lucas, S. E. (2009). The art of public speaking (9th ed.). Boston, MA: McGraw-Hill, p. 244.

Mehrabian, A. (1972). Nonverbal communication . Chicago, IL: Aldine-Atherton.

Mitchell, O. (n.d.). Mehrabian and nonverbal communication [Web log post]. Retrieved from http://www.speakingaboutpresenting.com/presentation-myths/mehrabian-nonverbal-communication-research

O’Hair, D., Stewart, R., & Rubenstein, H. (2001). A speaker’s guidebook: Text and reference. Boston, MA: Bedford/St. Martin’s.

Stossel, J. (2011, March 2). An Academy Award–winning movie, stuttering and me [Web log post]. Retrieved from http://www.humanevents.com/article.php?id=42081

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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• 11 Tips for Giving a Great Speech

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Chances are you’ll be asked to give speeches or presentations in classes at school. If you get involved in volunteer groups, brief speeches to open events or thank participants are a must. Then there are the speeches at events such as weddings, as well as speeches that you might have to give in the workplace. That amounts to the average person being required to give quite a lot of speeches, even if they don’t get involved in an area such as politics where the ability to give a good speech becomes even more important. You might also have suffered through quite a number of bad speeches from other people – whether that’s at family events where the microphone squeaks the whole way through or a school presentation where the headteacher can’t quite make the jokes work. If you don’t want to inflict the same sort of experience on others, here are our top tips for giving a great speech.

1. Practise your microphone technique

2. Keep it short

Particularly at something like a party or a wedding, no one will be unhappy if your speech runs a little short; it’ll just give them more time to investigate the canapés. If you are giving a speech for a class in school, and it’ll be assessed, you need to prioritise keeping it within the required time limits. But even under these circumstances, if you’ve been tasked – say – with giving a 10-15 minute speech, it’s usually better to come in nearer the 10 than the 15 minute mark. Put simply, even if your speech is terrible, your audience can probably tolerate it for 10 minutes. Much longer, and they’ll be struggling. This shouldn’t limit what you can cover; in the film Up , the whole of Carl and Ellie’s heartbreaking love story is told in under 12 minutes. Do you really need longer to make your points? Achieve brevity by writing out the speech you would give if you had all the time in the world, and then cut anything that seems extraneous or boring.

3. Consider what your audience wants to hear

If you are giving a speech in class because it’s your assignment, what your audience wants to hear is likely to be “the bell ringing for lunch”; you can’t help them there. But under other circumstances, consider what your audience wants to hear and what you want to say, and strive for there to be as much overlap as possible. In the context of a political speech, for instance, what you want to say might be why your party should receive votes; what your audience wants to hear is what your party would do for them, if they won power. Hopefully it should be possible to write a speech that meets both sets of needs, rather than focusing solely on whatever it is that you want to say and leaving your audience disappointed.

4. Pick a theme and stick to it

Here’s a goal for giving a speech: someone sitting near the back, who’s messing around on their phone for at least two-thirds of it and focusing mainly on how long it will be until lunch, should nonetheless be able to give a reasonably accurate answer to the question, “what was it about?” If you’re supposed to be giving a speech in defence of the nuclear deterrent, for example, both the topic and your position on it should be clearly identifiable. This means – to stick with the nuclear deterrent example – not talking for a while about jobs, and then the wider economy, and then the North-South divide, and then Scottish independence, and then Ukraine with a brief digression into South Ossetia before rounding off by squeaking out “and that’s why we should renew Trident!” seconds before you run out of time – no matter how relevant that cornucopia of topics may feel (and they are all relevant, albeit tenuously). It means that even if you do have to take a while to explain a more complex idea, you need to be concise, and bring it back to your theme as quickly as you can.

5. Speak slowly

Most people speak more quickly than they realise when they’re on stage, especially if they’re nervous. But no one will be able to follow your speech if you’re jabbering it out. Thankfully, this one is easy to fix with a little effort and practise. First of all, figure out how quickly you’re actually speaking: do a word count for your speech and then time yourself saying it. A fast speaker will speak at maybe 160 words per minute, a slow speaker at 100 wpm and an average speaker at 130 wpm. For a formal speech, you want to be speaking on the slow side. While this will vary by culture and environment, 120 wpm is a reasonable target to aim for; slow enough that everyone should be able to understand you, and fast enough that you hopefully won’t be sending them to sleep.

6. Tell a couple of jokes

This is a tricky tip because there are lots of pitfalls in the world of telling jokes. For instance, there’s the temptation to include an in-joke that three of your friends will understand and find hilarious, that is utterly baffling to everyone else in the room. Avoid this – if you include any jokes, witty references or anything along those lines, make sure they are accessible to everyone present. All the same, if you can manage a joke or two, it can be a useful way to break up a speech and retain the audience’s interest. A little self-deprecation (not too much!) or the use of classic joke formats such as “the scene was chaotic; it looked as if a bomb had hit and we didn’t know where to start on repairs – but that’s enough about the hen party…” work nicely even if you’re not very confident. Don’t turn it into a stand-up comedy sketch if you’re not a comedian, don’t wait for ages for laughter that’s not showing up, and don’t make jokes at the expense of anyone who you don’t know for sure can take it.

7. Don’t be afraid to repeat yourself if you need to

If you follow US or UK politics at all, you’ve probably heard some of these phrases recently: take back control, make America great again, long-term economic plan, son of a bus driver. Three of these have already led the party or people they’re associated with to electoral victory; the fourth remains to be seen. To take the ‘son of a bus driver’ as an example, this refers to Sadiq Khan, now Mayor of London. There can be hardly anyone in London who doesn’t know what their Mayor’s dad did for a living. Meanwhile, many of them probably can’t remember his rival Zac Goldsmith’s name, let alone anything he said during the campaign. The point is that repetition works. In pursuit of point 4, if you want people to remember your key theme, you’re going to have to say it more than once. Don’t assume that everyone will have paid attention to everything you’ve said, unless you’re in a classroom setting where they’ll get told off if they don’t.

8. Only use the visual aids you need

This tip applies to two things: PowerPoints and notes. If you can do without either (and your assignment allows it), then do. Every time you’re glancing over your notes or up at the screen, fiddling with the laptop to get the slide to move on, fighting with a video that isn’t working or struggling to read your own handwriting, is time that you’re not spending engaging with your audience. A well-written, clear speech delivered without notes is always going to be better than someone awkwardly reading aloud the bullet points on their PowerPoint slides. If you must do a presentation – for instance, because there are photos that need to be included – have as little text on it as possible, preferably none. That way, if there are people at the back who can’t really see the screen through the sea of heads in front of them, they’ll still be able to follow what you’re saying.

9. Get a friend to check for awkward mannerisms

Mannerisms that are entirely fine in normal life become awkward and strange when you’re speaking in public. Perhaps you’re inclined to fiddle with your hair or your cuffs, you rock back and forth on the balls of your feet, or you have a habit of reaching your hand to your cheek when you’re talking. No one would notice in everyday conversation, but when you’re on a stage, it’ll become all they’ll see. Some of this is easily avoidable – for instance, if you have long hair that you’re inclined to twirl or otherwise fiddle with, tie it up. For other mannerisms, get the critical friend who helped you sort out your microphone technique to tell you what they are, and do your best to suppress the more annoying ones.

10. Look around the room

Talking about eye contact usually has the effect of making normal eye contact a lot harder, and so does giving a speech. All of a sudden, you’re up on stage, and you have no idea what a normal way to look at a group of people is. Some speakers deal with this by picking a point in the middle distance and speaking to it; others by picking a particular person near to the back and addressing their entire speech at them. This is obviously no fun for that person, who probably spends the whole thing feeling extremely uncomfortable, but it’s not too weird for everyone else. Better still, though, if you can manage it, is to look slowly and steadily around the room, trying to make eye contact with a decent range of people, before returning to the middle distance for a while, rinse and repeat. This needs to be slow and steady, or you give the impression that you’ve just smelled smoke and are casting about for a fire exit before the stampede beings.

11. Don’t be scared of a good reaction

If your speech is genuinely engaging, funny, inspiring or any of the other things you might hope it would be, your audience will react to it. There might be laughter, or applause, or even a bit of cheering depending on the setting. This can be daunting because when you’re practising your speech in front of your bedroom mirror, there’s no way to prepare for it. And it’s where even the best speakers can go wrong, by launching straight into what they were going to say next without waiting for the laughter or applause to stop, or by looking painfully awkward while it’s going on. It’s a pitfall that’s mostly solved by being aware it might happen. If your audience is applauding you or otherwise reacting well, it’s OK to smile, look up, wait for them to stop and then keep going with your speech – it’s as simple as that. You could even throw in a “thank you” before you continue in the knowledge that it’s all going well. Image credits: microphones ; audience ; boy with microphone ; clock ; winding road ; enjoy a joke ; sticky notes ; 

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9 Delivering a Speech

Introduction

9.1 Managing Public Speaking Anxiety

Sources of speaking anxiety.

Aside from the self-reported data in national surveys that rank the fear of public speaking high for Americans, decades of research conducted by communication scholars shows that communication apprehension is common among college students (Priem & Solomon, 2009). Communication apprehension (CA) is fear or anxiety experienced by a person due to real or perceived communication with another person or persons. CA is a more general term that includes multiple forms of communication, not just public speaking. Seventy percent of college students experience some CA, which means that addressing communication anxiety in a class like the one you are taking now stands to benefit the majority of students (Priem & Solomon, 2009). Think about the jitters you get before a first date, a job interview, or the first day of school. The novelty or uncertainty of some situations is a common trigger for communication anxiety, and public speaking is a situation that is novel and uncertain for many.

Public speaking anxiety is a type of CA that produces physiological, cognitive, and behavioral reactions in people when faced with a real or imagined presentation (Bodie, 2010). Physiological responses to public speaking anxiety include increased heart rate, flushing of the skin or face, and sweaty palms, among other things. These reactions are the result of natural chemical processes in the human body. The fight or flight instinct helped early humans survive threatening situations. When faced with a ferocious saber-toothed tiger, for example, the body released adrenaline, cortisol, and other hormones that increased heart rate and blood pressure to get more energy to the brain, organs, and muscles in order to respond to the threat. We can be thankful for this evolutionary advantage, but our physiology has not caught up with our new ways of life. Our body does not distinguish between the causes of stressful situations, so facing down an audience releases the same hormones as facing down a wild beast.

Cognitive reactions to public speaking anxiety often include intrusive thoughts that can increase anxiety: “People are judging me,” “I’m not going to do well,” and “I’m going to forget what to say.” These thoughts are reactions to the physiological changes in the body but also bring in the social/public aspect of public speaking in which speakers fear being negatively judged or evaluated because of their anxiety. The physiological and cognitive responses to anxiety lead to behavioral changes. All these thoughts may lead someone to stop their speech and return to their seat or leave the classroom. Anticipating these reactions can also lead to avoidance behavior where people intentionally avoid situations where they will have to speak in public.

Addressing Public Speaking Anxiety

While we cannot stop the innate physiological reactions related to anxiety from occurring, we do have some control over how we cognitively process them and the behaviors that result. Research on public speaking anxiety has focused on three key ways to address this common issue: systematic desensitization, cognitive restructuring, and skills training (Bodie,2010).

Although systematic desensitization may sound like something done to you while strapped down in the basement of a scary hospital, it actually refers to the fact that we become less anxious about something when we are exposed to it more often (Bodie, 2010). As was mentioned earlier, the novelty and uncertainty of public speaking is a source for many people’s anxiety. So becoming more familiar with public speaking by speaking more often can logically reduce the novelty and uncertainty of it.

Systematic desensitization can result from imagined or real exposure to anxiety-inducing scenarios. In some cases, an instructor leads a person through a series of relaxation techniques. Once relaxed, the person is asked to imagine a series of scenarios including speech preparation and speech delivery. This is something you could also try to do on your own before giving a speech. Imagine yourself going through the process of preparing and practicing a speech, then delivering the speech, then returning to your seat, which concludes the scenario. Aside from this imagined exposure to speaking situations, taking a communication course like this one is a great way to engage directly in systematic desensitization. Almost all students report that they have less speaking anxiety at the end of a semester than when they started, which is at least partially due to the fact they engaged with speaking more than they would have done if they were not taking the class.

Cognitive Restructuring

Cognitive restructuring entails changing the way we think about something. A first step in restructuring how we deal with public speaking anxiety is to cognitively process through our fears to realize that many of the thoughts associated with public speaking anxiety are irrational (Allen, Hunter & Donohue, 2009). For example, people report a fear of public speaking over a fear of snakes, heights, financial ruin, or even death. It’s irrational to think that the consequences of giving a speech in public are more dire than getting bit by a rattlesnake, falling off a building, or dying. People also fear being embarrassed because they mess up. Well, you cannot literally die from embarrassment, and in reality, audiences are very forgiving and overlook or do not even notice many errors that we, as speakers, may dwell on. Once we realize that the potential negative consequences of giving a speech are not as dire as we think they are, we can move on to other cognitive restructuring strategies.

Communication-orientation modification therapy (COM therapy) is a type of cognitive restructuring that encourages people to think of public speaking as a conversation rather than a performance (Motley, 2009). Many people have a performance-based view of public speaking. This can easily be seen in the language that some students use to discuss public speaking. They say that they “rehearse” their speech, deal with “stage fright,” then “perform” their speech on a “stage.” There is no stage at the front of the classroom; it is a normal floor. To get away from a performance orientation, we can reword the previous statements to say that they “practice” their speech, deal with “public speaking anxiety,” then “deliver” their speech from the front of the room. Viewing public speaking as a conversation also helps with confidence. After all, you obviously have some conversation skills, or you would not have made it to college. We engage in conversations every day. We do not have to write everything we are going to say out on a note card, we do not usually get nervous or anxious in regular conversations, and we are usually successful when we try. Even though we do not engage in public speaking as much, we speak to others in public all the time. Thinking of public speaking as a type of conversation helps you realize that you already have accumulated experiences and skills that you can draw from, so you are not starting from scratch.

Last, positive visualization is another way to engage in cognitive restructuring. Speaking anxiety often leads people to view public speaking negatively. They are more likely to judge a speech they gave negatively, even if it was good. They are also likely to set up negative self-fulfilling prophecies that will hinder their performance in future speeches. To use positive visualization, it is best to engage first in some relaxation exercises such as deep breathing or stretching, and then play through vivid images in your mind of giving a successful speech. Do this a few times before giving the actual speech. Students sometimes question the power of positive visualization, thinking that it sounds corny. Ask an Olympic diver what his or her coach says to do before jumping off the diving board and the answer will probably be “Coach says to image completing a perfect 10 dive.” Likewise a Marine sharpshooter would likely say his commanding officer says to imagine hitting the target before pulling the trigger. In both instances, positive visualization is being used in high-stakes situations. If it is good enough for Olympic athletes and snipers, it is good enough for public speakers.

Skills training is a strategy for managing public speaking anxiety that focuses on learning skills that will improve specific speaking behaviors. These skills may relate to any part of the speech-making process, including topic selection, research and organization, delivery, and self-evaluation. Skills training, like systematic desensitization, makes the public speaking process more familiar for a speaker, which lessens uncertainty. In addition, targeting specific areas and then improving on them builds more confidence, which can in turn lead to more improvement. Feedback is important to initiate and maintain this positive cycle of improvement. You can use the constructive criticism that you get from your instructor and peers in this class to target specific areas of improvement.

Self-evaluation is also an important part of skills training. Make sure to evaluate yourself within the context of your assignment or job and the expectations for the speech. Do not get sidetracked by a small delivery error if the expectations for content far outweigh the expectations for delivery. Combine your self-evaluation with the feedback from your instructor, boss, and/or peers to set specific and measurable goals and then assess whether or not you meet them in subsequent speeches. Once you achieve a goal, mark it off your list and use it as a confidence booster. If you do not achieve a goal, figure out why and adjust your strategies to try to meet it in the future.

Physical Relaxation Exercises

Suggestions for managing speaking anxiety typically address its cognitive and behavioral components, while the physical components are left unattended. While we cannot block these natural and instinctual responses, we can engage in physical relaxation exercises to counteract the general physical signs of anxiety caused by cortisol and adrenaline release, which include increased heart rate, trembling, flushing, high blood pressure, and speech disfluency.

Some breathing and stretching exercises release endorphins, which are your body’s natural antidote to stress hormones. Deep breathing is a proven way to release endorphins. It also provides a general sense of relaxation and can be done discretely, even while waiting to speak. In order to get the benefits of deep breathing, you must breathe into your diaphragm. The diaphragm is the muscle below your lungs that helps you breathe and stand up straight, which makes it a good muscle for a speaker to exercise. To start, breathe in slowly through your nose, filling the bottom parts of your lungs up with air. While doing this, your belly should pooch out. Hold the breath for three to five full seconds and then let it out slowly through your mouth. After doing this only a few times, many students report that they can actually feel a flooding of endorphins, which creates a brief “light-headed” feeling. Once you practice and are comfortable with the technique, you can do this before you start your speech, and no one sitting around you will even notice. You might also want to try this technique during other stressful situations. Deep breathing before dealing with an angry customer or loved one, or before taking a test, can help you relax and focus.

Stretching is another way to release endorphins. Very old exercise traditions like yoga, tai chi, and Pilates teach the idea that stretching is a key component of having a healthy mind and spirit. Exercise in general is a good stress reliever, but many of us do not have the time or willpower to do it. However, we can take time to do some stretching. Obviously, it would be distracting for the surrounding audience if a speaker broke into some planking or Pilates just before his or her speech. Simple and discrete stretches can help get the body’s energy moving around, which can make a speaker feel more balanced and relaxed. Our blood and our energy/ stress have a tendency to pool in our legs, especially when we are sitting.

Vocal Warm-Up Exercises

Vocal warm-up exercises are a good way to warm up your face and mouth muscles, which can help prevent some of the fluency issues that occur when speaking. Newscasters, singers, and other professional speakers use vocal warm-ups. I lead my students in vocal exercises before speeches, which also helps lighten the mood. We all stand in a circle and look at each other while we go through our warm-up list. For the first warm-up, we all make a motorboat sound, which makes everybody laugh. The full list of warm-ups follows and contains specific words and exercises designed to warm up different muscles and different aspects of your voice. After going through just a few, you should be able to feel the blood circulating in your face muscles more. It is a surprisingly good workout!

Top Ten Ways to Reduce Speaking Anxiety

Many factors contribute to speaking anxiety. There are also many ways to address it. The following is a list of the top ten ways to reduce speaking anxiety that I developed with my colleagues, which helps review what we have learned.

• Remember, you are not alone. Public speaking anxiety is common, so do not ignore it—confront it.
• Remember, you cannot literally “die of embarrassment.” Audiences are forgiving and understanding.
• Remember, it always feels worse than it looks.
• Take deep breaths. It releases endorphins, which naturally fight the adrenaline that causes anxiety.
• Look the part. Dress professionally to enhance confidence.
• Channel your nervousness into positive energy and motivation.
• Start your outline and research early. Better information = higher confidence.
• Practice and get feedback from a trusted source. (Do not just practice for your cat.)
• Visualize success through positive thinking.
• Prepare, prepare, prepare! Practice is a speaker’s best friend.

9.2 Delivery Methods and Practice Sessions

There are many decisions to make during the speech-making process. Making informed decisions about delivery can help boost your confidence and manage speaking anxiety. In this section, we will learn about the strengths and weaknesses of various delivery methods. We will also learn how to make the most of your practice sessions.

Delivery Methods

Different speaking occasions call for different delivery methods. While it may be acceptable to speak from memory in some situations, lengthy notes may be required in others. The four most common delivery methods are impromptu, manuscript, memorized, and extemporaneous.

Impromptu Delivery

When using impromptu delivery , a speaker has little to no time to prepare for a speech (LibreTexts, 2021). This means there is little time for research, audience analysis, organizing, and practice. For this reason, impromptu speaking often evokes higher degrees of speaking anxiety than other delivery types. Although impromptu speaking arouses anxiety, it is also a good way to build public speaking skills. Using some of the exercises for managing speaking anxiety discussed earlier in this chapter can help a speaker manage the challenges of impromptu speaking (LibreTexts, 2021). Only skilled public speakers with much experience are usually able to “pull off” an impromptu delivery without looking unprepared. Otherwise, a speaker who is very familiar with the subject matter can sometimes be a competent impromptu speaker, because their expertise can compensate for the lack of research and organizing time.

When Mark Twain famously said, “It usually takes me more than three weeks to prepare a good impromptu speech,” he was jokingly pointing out the difficulties of giving a good impromptu speech, essentially saying that there is no such thing as a good impromptu speech, as good speeches take time to prepare. We do not always have the luxury of preparation, though. So when speaking impromptu, be brief, stick to what you know, and avoid rambling. Quickly organize your thoughts into an introduction, body, and conclusion. Try to determine three key ideas that will serve as the basis of your main points.

When would impromptu speaking be used? Since we have already started thinking of the similarities between public speaking and conversations, we can clearly see that most of our day-to-day interactions involve impromptu speaking. When your roommate asks you what your plans for the weekend are, you do not pull a few note cards out of your back pocket to prompt your response. This type of conversational impromptu speaking is not anxiety inducing because we are talking about our lives, experiences, or something with which we are familiar. This is also usually the case when we are asked to speak publicly with little to no advance warning.

For example, if you are at a meeting for work and you are representing the public relations department, a colleague may ask you to say a few words about a recent news story involving a public relations misstep of a competing company. In this case, you are being asked to speak on the spot because of your expertise. A competent communicator should anticipate instances like this when they might be asked to speak. Of course, being caught completely off guard or being asked to comment on something unfamiliar to you creates more anxiety. In such cases, do not pretend to know something you do not, as that may come back to hurt you later. You can usually mention that you do not have the necessary background information at that time but will follow up later with your comments.

Manuscript Delivery

Speaking from a written or printed document that contains the entirety of a speech is known as manuscript delivery . Manuscript delivery can be the best choice when a speech has complicated information and/or the contents of the speech are going to be quoted or published (LibreTexts, 2021). Despite the fact that most novice speakers are not going to find themselves in that situation, many are drawn to this delivery method because of the security they feel with having everything they are going to say in front of them. Unfortunately, the security of having every word you want to say at your disposal translates to a poorly delivered and unengaging speech (LibreTexts, 2021). Even with every word written out, speakers can still have fluency hiccups and verbal fillers as they lose their place in the manuscript or trip over their words. The alternative, of course, is that a speaker reads the manuscript the whole time, effectively cutting himself or herself off from the audience. One way to make a manuscript delivery more engaging is to use a teleprompter. Almost all politicians who give televised addresses use them.

To make the delivery seem more natural, print the speech out in a larger-than-typical font, triple-space between lines so you can easily find your place, use heavier-than-normal paper so it is easy to pick up and turn the pages as needed, and use a portfolio so you can carry the manuscript securely.

Memorized Delivery

Completely memorizing a speech and delivering it without notes is known as memorized delivery (LibreTexts, 2021). Some students attempt to memorize their speech because they think it will make them feel more confident if they do not have to look at their notes; however, when their anxiety level spikes at the beginning of their speech and their mind goes blank for a minute, many admit they should have chosen a different delivery method. When using any of the other delivery methods, speakers still need to rely on their memory. An impromptu speaker must recall facts or experiences related to their topic, and speakers using a manuscript want to have some of their content memorized so they do not read their entire speech to their audience. The problem with memorized delivery overall is that it puts too much responsibility on our memory, which we all know from experience is fallible (LibreTexts, 2021).

Even with much practice, our memories can fail. If you do opt to use memorized delivery, make sure you have several “entry points” determined, so you can pick up at spots other than the very beginning of a speech if you lose your place and have to start again. Memorized delivery is very useful for speakers who are going to be moving around during a speech when carrying notes would be burdensome. I only recommend memorized delivery in cases where the speech is short (only one to two minutes), the speech is personal (like a brief toast), or the speech will be repeated numerous times (like a tour guide’s story), and even in these cases, it may be perfectly fine to have notes. Many students think that their anxiety and/or delivery challenges will vanish if they just memorize their speech only to find that they are more anxious and have more problems.

Extemporaneous Delivery

Extemporaneous delivery entails memorizing the overall structure and main points of a speech and then speaking from keyword/key-phrase notes (LibreTexts, 2021). This delivery mode brings together many of the strengths of the previous three methods. Since you only internalize and memorize the main structure of a speech, you do not have to worry as much about the content and delivery seeming stale. Extemporaneous delivery brings in some of the spontaneity of impromptu delivery but still allows a speaker to carefully plan the overall structure of a speech and incorporate supporting materials that include key facts, quotations, and paraphrased information (LibreTexts, 2021). You can also more freely adapt your speech to fit various audiences and occasions, since not every word and sentence is predetermined. This can be especially beneficial when you deliver a speech multiple times.

When preparing a speech that you will deliver extemporaneously, you will want to start practicing your speech early and then continue to practice as you revise your content. Investing quality time and effort into the speech-outlining process helps with extemporaneous delivery. As you put together your outline, you are already doing the work of internalizing the key structure of your speech. Read parts of your outline aloud as you draft them to help ensure they are written in a way that makes sense and is easy for you to deliver.

By the time you complete the formal, full-sentence outline, you should have already internalized much of the key information in your speech. Now, you can begin practicing with the full outline. As you become more comfortable with the content of your full outline, start to convert it into your speaking outline. Take out information that you know well and replace it with a keyword or key phrase that prompts your memory. You will probably want to leave key quotes, facts, and other paraphrased information, including your verbal source citation information, on your delivery outline so you make sure to include it in your speech. Once you’ve converted your full outline into your speaking outline, practice it a few more times, making sure to take some time between each practice session so you don’t inadvertently start to memorize the speech word for word. The final product should be a confident delivery of a well-organized and structured speech that is conversational and adaptable to various audiences and occasions.

Practicing Your Speech

Practicing a speech is essential, and practice sessions can be more or less useful depending on how you approach them (Dlugan, 2008). There are three primary phases to the practice process. In the first phase, you practice as you are working through your ideas and drafting your outline. In the second, you practice for someone and get feedback (Dlugan, 2008). In the third, you put the final changes on the speech.

Start practicing your speech early, as you are working through your ideas, by reading sections aloud as you draft them into your working outline. This will help ensure your speech is fluent and sounds good for the audience. Start to envision the audience while you practice and continue to think about them throughout the practicing process. This will help minimize anxiety when you actually have them sitting in front of you. Once you have completed your research and finished a draft of your outline, you will have already practiced your speech several times, as you were putting it together. Now, you can get feedback on the speech as a whole.

You begin to solicit feedback from a trusted source in the second phase of practicing your speech (Dlugan, 2008). This is the most important phase of practicing, and the one that most speakers do not complete. Beginning speakers may be nervous to practice in front of someone. That is normal. However, review the strategies for managing anxiety discussed earlier in this chapter and try to face that anxiety. After all, you will have to face a full audience when you deliver the speech, so getting used to speaking in front of someone can only help you at this point. Choose someone who will give you constructive feedback on your speech. Before you practice for them, explain the assignment or purpose of the speech. When practicing for a classroom speech, you may even want to give the person the assignment guidelines or a feedback sheet that has some key things for them to look for. Ask them for feedback on content and delivery. Almost anyone is good at evaluating delivery, but it is more difficult to evaluate content. In addition, in most cases, the content of your speech will be account for more of your grade. Also, begin to time your speech at this point, so you can determine if it meets any time limits that you have.

In addition to practicing for a trusted source for feedback, you may want to audio or video record your speech (Dlugan, 2008). This can be useful because it provides an objective record that you can then compare with the feedback you got from your friend and to your own evaluation of your speech. The most important part of this phase is incorporating the feedback you receive into your speech. If you practice for someone, get feedback, and then do not do anything with the feedback, then you have wasted your time and theirs. Use the feedback to assess whether or not you met your speaking goals. Was your thesis supported? Was your specific purpose met? Did your speech conform to any time limits that were set? Based on your answers to these questions, you may need to make some changes to your content or delivery, so do not put this part of practicing off to the last minute. Once the content has been revised as needed, draft your speaking outline and move on to the next phase of practice.

During the third and final phase of practice, you are putting the final changes on your speech. You should be familiar with the content based on your early practice sessions. You have also gotten feedback and incorporated that feedback into the speech. Your practice sessions at this point should pre-create, as much as possible, the conditions in which you will be giving your speech. You should have your speaking outline completed so you can practice with it. It is important to be familiar with the content on your note cards or speaking outline so you will not need to rely on it so much during the actual delivery. You may also want to practice in the type of clothing you will be wearing on speech day. This can be useful if you are wearing something you do not typically wear—a suit for example—so you can see how it might affect your posture, gestures, and overall comfort level.

If possible, at least one practice session in the place you will be giving the speech can be very helpful; especially if it is a room you are not familiar with. Make sure you are practicing with any visual aids or technology you will use so you can be familiar with it and it does not affect your speech fluency. (Dlugan, 2008).Continue to time each practice round. If you are too short or too long, you will need to go back and adjust your content some more. Always adjust your content to fit the time limit; do not try to adjust your delivery. Trying to speed talk or stretch things out to make a speech faster or longer is a mistake that will ultimately hurt your delivery, which will hurt your credibility. The overall purpose of this phase of practicing is to minimize surprises that might throw you off on speech day.

Vocal Delivery

Vocal delivery includes components of speech delivery that relate to your voice. These include rate, volume, pitch, articulation, pronunciation, and fluency. Our voice is important to consider when delivering our speech for two main reasons. First, vocal delivery can help us engage and interest the audience. Second, vocal delivery helps ensure we communicate our ideas clearly.

Speaking for Engagement

We have all had the displeasure of listening to an unengaging speaker. Even though the person may care about his or her topic, an unengaging delivery that does not communicate enthusiasm will translate into a lack of interest for most audience members (Davis, 2021). Although a speaker can be visually engaging by incorporating movement and gestures, a flat or monotone vocal delivery can be sedating or even annoying. Incorporating vocal variety in terms of rate, volume, and pitch is key to being a successful speaker.

Rate of speaking refers to how fast or slow you speak (Barnard, 2018). If you speak too fast, your audience will not be able to absorb the information you present. If you speak too slowly, the audience may lose interest. The key is to vary your rate of speaking in a middle range, staying away from either extreme, in order to keep your audience engaged. In general, a higher rate of speaking signals that a speaker is enthusiastic about his or her topic. Speaking slowly may lead the audience to infer that the speaker is uninterested, uninformed, or unprepared to present his or her own topic. These negative assumptions, whether they are true or not, are likely to hurt the credibility of the speaker (Barnard, 2018). The goal is to speak at a rate that will interest the audience and will effectively convey your information. Speaking at a slow rate throughout a speech would likely bore an audience, but that is not a common occurrence.

Volume refers to how loud or soft your voice is. As with speaking rate, you want to avoid the extremes of being too loud or too soft, but still vary your volume within an acceptable middle range (Packard, 2020). When speaking in a typically sized classroom or office setting that seats about twenty-five people, using a volume a few steps above a typical conversational volume is usually sufficient. When speaking in larger rooms, you will need to project your voice. You may want to look for nonverbal cues from people in the back rows or corners, like leaning forward or straining to hear, to see if you need to adjust your volume more. Obviously, in some settings, a microphone will be necessary so the entire audience can hear you. Like rate, audiences use volume to make a variety of judgments about a speaker. Sometimes, softer speakers are judged as meek (Packard, 2020). This may lead to lowered expectations for the speech or less perceived credibility. Loud speakers may be seen as overbearing or annoying, which can lead audience members to disengage from the speaker and message. Be aware of the volume of your voice and, when in doubt, increase your volume a notch, since beginning speakers are more likely to have an issue of speaking too softly rather than too loudly.

Pitch refers to how high or low a speaker’s voice is. As with other vocal qualities, there are natural variations among people’s vocal pitch. Unlike rate and volume, we have less control over pitch. For example, males generally have lower pitched voices than females. Despite these limitations, each person still has the capability to change their pitch across a range large enough to engage an audience. Changing pitch is a good way to communicate enthusiasm and indicate emphasis or closure (Scotti, 2015). In general, our pitch goes up when we are discussing something exciting. Our pitch goes down slightly when we emphasize a serious or important point. Lowering pitch is also an effective way to signal transitions between sections of your speech or the end of your speech, which cues your audience to applaud and avoids an awkward ending.

Of the vocal components of delivery discussed so far, pitch seems to give beginning speakers the most difficulty. It is as if giving a speech temporarily numbs their ability to vary their pitch. Record yourself practicing your speech to help determine if the amount of pitch variety and enthusiasm you think you convey while speaking actually comes through. Speakers often assume that their pitch is more varied and their delivery more enthusiastic than the audience actually perceives it to be (Scotti, 2015). Many students note this on the self-evaluations they write after viewing their recorded speech.

Vocal Variety

Overall, the lesson to take away from this section on vocal delivery is that variety is key. Vocal variety includes changes in your rate, volume, and pitch that can make you look more prepared, seem more credible, and be able to engage your audience better (Moore, 2015). Employing vocal variety is not something that takes natural ability or advanced skills training. It is something that beginning speakers can start working on immediately and everyone can accomplish. The key is to become aware of how you use your voice when you speak, and the best way to do this is to record yourself (Moore, 2015). We all use vocal variety naturally without thinking about it during our regular conversations, and many of us think that this tendency will translate over to our speaking voices. This is definitely not the case for most beginning speakers. Unlike in your regular conversations, it will take some awareness and practice to use vocal variety in speeches. I encourage students to make this a delivery priority early on. Since it is something anyone can do, improving in this area will add to your speaking confidence, which usually translates into better speeches and better grades further on.

Speaking for Clarity

In order to be an effective speaker, your audience should be able to understand your message and digest the information you present (Rampton, 2021). Audience members will make assumptions about our competence and credibility based on how we speak. As with other aspects of speech delivery, many people are not aware that they have habits of speech that interfere with their message clarity. Since most of our conversations are informal and take place with people we know, many people do not make a concerted effort to articulate every word clearly and pronounce every word correctly (Rampton, 2021). Most of the people we talk to either do not notice our errors or do not correct us if they do notice. Since public speaking is generally more formal than our conversations, we should be more concerned with the clarity of our speech.

Articulation

Articulation refers to the clarity of sounds and words we produce. If someone is articulate, they speak words clearly, and speakers should strive to speak clearly. Poor articulation results when speakers do not speak clearly (Ward, 2020). For example, a person may say dinnt instead of didn’t , gonna instead of going to , wanna instead of want to , or hunnerd instead of hundred . Unawareness and laziness are two common challenges to articulation. As with other aspects of our voice, many people are unaware that they regularly have errors in articulation. Recording yourself speak and then becoming a higher self-monitor are effective ways to improve your articulation. Laziness, on the other hand, requires a little more motivation to address. Some people just get in the habit of not articulating their words well. Both mumbling and slurring are examples of poor articulation. In informal settings, this type of speaking may be acceptable, but in formal settings, it will be evaluated negatively. It will hurt a speaker’s credibility. Perhaps the promise of being judged more favorably is enough to motivate a mumbler to speak more clearly.

When combined with a low volume, poor articulation becomes an even greater problem. Doing vocal warm-ups like the ones listed in Section 10.1 “Managing Public Speaking Anxiety” or tongue twisters can help prime your mouth, lips, and tongue to articulate words more clearly. When you notice that you have trouble articulating a particular word, you can either choose a different word to include in your speech or you can repeat it a few times in a row in the days leading up to your speech to get used to saying it.

Pronunciation

Unlike articulation, which focuses on the clarity of words, pronunciation refers to speaking words correctly, including the proper sounds of the letters and the proper emphasis (Shtern, 2017). Mispronouncing words can damage a speaker’s credibility, especially when the correct pronunciation of a word is commonly known. We all commonly run into words that we are unfamiliar with and therefore may not know how to pronounce. Here are three suggestions when faced with this problem. First, look the word up in an online dictionary. Many dictionaries have a speaker icon with their definitions, and when you click on it, you can hear the correct pronunciation of a word. Some words have more than one pronunciation—for example, Caribbean —so choosing either of the accepted pronunciations is fine. Just remember to use consistently that pronunciation to avoid confusing your audience. If a word does not include an audio pronunciation, you can usually find the phonetic spelling of a word, which is the word spelled out the way it sounds.

Second, there will occasionally be words that you cannot locate in a dictionary. These are typically proper nouns or foreign words. In this case, use the “phone-a-friend” strategy. Call up the people you know who have large vocabularies or are generally smart when it comes to words, and ask them if they know how to pronounce it. If they do, and you find them credible, you are probably safe to take their suggestion.

Third, “fake it ‘til you make it” should only be used as a last resort. If you cannot find the word in a dictionary and your smart friends do not know how to pronounce it, it is likely that your audience will also be unfamiliar with the word. In that case, using your knowledge of how things are typically pronounced, decide on a pronunciation that makes sense and confidently use it during your speech. Most people will not question it. In the event that someone does correct you on your pronunciation, thank him or her for correcting you and adjust your pronunciation.

Fluency refers to the flow of your speaking. To speak with fluency means that your speech flows well and that there are not many interruptions to that flow. Two main disfluencies or problems affect the flow of a speech. Fluency hiccups are unintended pauses in a speech that usually result from forgetting what you were saying, being distracted, or losing your place in your speaking notes. Fluency hiccups are not the same as intended pauses, which are useful for adding emphasis or transitioning between parts of a speech. While speakers should try to minimize fluency hiccups, even experienced speakers need to take an unintended pause sometimes to get their bearings or to recover from an unexpected distraction. Fluency hiccups become a problem when they happen regularly enough to detract from the speaker’s message.

Verbal fillers are words that speakers use to fill in a gap between what they were saying and what they are saying next (Hennessy, 2019). Common verbal fillers include um , uh , ah , er , you know , and like . The best way to minimize verbal fillers is to become a higher self-monitor and realize that you use them. Many students are surprised when they watch the video of their first speech and realize they said “um” thirty times in three minutes. Gaining that awareness is the first step in eliminating verbal fillers, and students make noticeable progress with this between their first and second speeches (Hennessy, 2019). If you do lose your train of thought, having a brief fluency hiccup is better than injecting a verbal filler, because the audience may not even notice the pause or may think it was intentional.

9.3 Physical Delivery

Physical delivery.

Many speakers are more nervous about physical delivery than vocal delivery. Putting our bodies on the line in front of an audience often makes us feel more vulnerable than putting our voice out there. Yet most audiences are not as fixated on our physical delivery as we think they are. Knowing this can help relieve some anxiety, but it does not give us a free pass when it comes to physical delivery. We should still practice for physical delivery that enhances our verbal message. Physical delivery of a speech involves nonverbal communication through the face and eyes, gestures, and body movements.

Physical Delivery and the Face

We tend to look at a person’s face when we are listening to them (Hoffler, 2016). Again, this often makes people feel uncomfortable and contributes to their overall speaking anxiety. Many speakers do not like the feeling of having “all eyes” on them, even though having a room full of people avoiding making eye contact with you would be much more awkward. Remember, it is a good thing for audience members to look at you, because it means they are paying attention and interested. Audiences look toward the face of the speaker for cues about the tone and content of the speech.

Facial Expressions

Facial expressions can help bring a speech to life when used by a speaker to communicate emotions and demonstrate enthusiasm for the speech (Hoffler, 2016). As with vocal variety, we tend to use facial expressions naturally and without conscious effort when engaging in day-to-day conversations. Yet many speakers’ expressive faces turn “deadpan” when they stand in front of an audience. Some people naturally have more expressive faces than others do have—think about the actor Jim Carey’s ability to contort his face as an example. However, we can also consciously control and improve on our facial expressions to be speakers that are more effective. As with other components of speech delivery, becoming a higher self-monitor and increasing your awareness of your typical delivery habits can help you understand, control, and improve your delivery. Although you should not only practice your speech in front of a mirror, doing so can help you get an idea of how expressive or unexpressive your face is while delivering your speech.

Facial expressions help set the emotional tone for a speech, and it is important that your facial expressions stay consistent with your message (Hoffler, 2016). In order to set a positive tone before you start speaking, briefly look at the audience and smile. A smile is a simple but powerful facial expression that can communicate friendliness, openness, and confidence. Facial expressions communicate a range of emotions and are associated with various moods or personality traits.

For example, combinations of facial expressions can communicate that a speaker is tired, excited, angry, confused, frustrated, sad, confident, smug, shy, or bored, among other things. Even if you are not bored, for example, a slack face with little animation may lead an audience to think that you are bored with your own speech, which is not likely to motivate them to be interested. So make sure your facial expressions are communicating an emotion, mood, or personality trait that you think your audience will view favorably. Also, make sure your facial expressions match with the content of your speech. When delivering something lighthearted or humorous, a smile, bright eyes, and slightly raised eyebrows will nonverbally enhance your verbal message. When delivering something serious or somber, a furrowed brow, a tighter mouth, and even a slight head nod can enhance that message. If your facial expressions and speech content are not consistent, your audience could become confused by the conflicting messages, which could lead them to question your honesty and credibility.

Eye Contact

Eye contact is an important element of nonverbal communication in all communication settings. Eye contact can also be used to establish credibility and hold your audience’s attention (Barnard, 2017). We often interpret a lack of eye contact to mean that someone is not credible or not competent, and as a public speaker, you do not want your audience thinking either of those things. Eye contact holds attention because an audience member who knows the speaker is making regular eye contact will want to reciprocate that eye contact to show that they are paying attention. This will also help your audience remember the content of your speech better, because acting as if we are paying attention actually leads us to pay attention and better retain information.

Norms for eye contact vary among cultures (Barnard, 2017). Therefore, it may be difficult for speakers from countries that have higher power distances or are more collectivistic to get used to the idea of making direct and sustained eye contact during a speech. In these cases, it is important for the speaker to challenge himself or herself to integrate some of the host culture’s expectations and for the audience to be accommodating and understanding of the cultural differences.

Physical Delivery and the Body

Have you ever gotten dizzy as an audience member because the speaker paced back and forth? Anxiety can lead us to do some strange things with our bodies, like pacing, that we do not normally do, so it is important to consider the important role that your body plays during your speech. We call extra movements caused by anxiety nonverbal adaptors . Most of them manifest as distracting movements or gestures. These nonverbal adaptors, like tapping a foot, wringing hands, playing with a paper clip, twirling hair, jingling change in a pocket, scratching, and many more, can definitely detract from a speaker’s message and credibility. Conversely, a confident posture and purposeful gestures and movement can enhance both.

Posture is the position we assume with our bodies, either intentionally or out of habit. Although people, especially young women, used to be trained in posture, often by having them walk around with books stacked on their heads, you should use a posture that is appropriate for the occasion while still positioning yourself in a way that feels natural. In a formal speaking situation, it is important to have an erect posture that communicates professionalism and credibility (Clayton, 2018). However, a military posture of standing at attention may feel and look unnatural in a typical school or business speech. In informal settings, it may be appropriate to lean on a table or lectern, or even sit among your audience members (Clayton, 2018). Head position is also part of posture. In most speaking situations, it is best to keep your head up, facing your audience. A droopy head does not communicate confidence. Consider the occasion important, as an inappropriate posture can hurt your credibility.

Gestures include arm and hand movements. We all go through a process of internalizing our native culture from childhood. An obvious part of this process is becoming fluent in a language. Perhaps less obvious is the fact that we also become fluent in nonverbal communication, gestures in particular. We all use hand gestures while we speak, but we didn’t ever take a class in matching verbal communication with the appropriate gestures; we just internalized these norms over time based on observation and put them into practice. By this point in your life, you have a whole vocabulary of hand movements and gestures that spontaneously come out while you are speaking. Some of these gestures are emphatic and some are descriptive (Koch, 2007).

Emphatic gestures are the most common hand gestures we use, and they function to emphasize our verbal communication and often relate to the emotions we verbally communicate (Toastmasters International, 2011). Pointing with one finger or all the fingers straight out is an emphatic gesture. We can even bounce that gesture up and down to provide more emphasis. Moving the hand in a circular motion in front of our chest with the fingers spread apart is a common emphatic gesture that shows excitement and often accompanies an increased rate of verbal speaking. We make this gesture more emphatic by using both hands. Descriptive gestures function to illustrate or refer to objects rather than emotions (Toastmasters International, 2011). We use descriptive gestures to indicate the number of something by counting with our fingers or the size, shape, or speed of something. Our hands and arms are often the most reliable and easy-to-use visual aids a speaker can have.

While the best beginning strategy is to gesture naturally, you also want to remain a high self-monitor and take note of your typical patterns of gesturing. If you notice that you naturally gravitate toward one particular gesture, make an effort to vary your gestures more. You also want your gestures to be purposeful, not limp or lifeless.

Sometimes movement of the whole body, instead of just gesturing with hands, is appropriate in a speech. When students are given the freedom to move around, it often ends up becoming floating or pacing, which are both movements that comfort a speaker by expending nervous energy but only serve to distract the audience (Toastmasters International, 2011). Floating refers to speakers who wander aimlessly around, and pacing refers to speakers who walk back and forth in the same path. To prevent floating or pacing, make sure that your movements are purposeful. Many speakers employ the triangle method of body movement where they start in the middle, take a couple steps forward and to the right, then take a couple steps to the left, then return to the center. Obviously, you do not need to do this multiple times in a five- to ten-minute speech, as doing so, just like floating or pacing, tends to make an audience dizzy.

To make your movements appear more natural, time them to coincide with a key point you want to emphasize or a transition between key points. Minimize other movements from the waist down when you are not purposefully moving for emphasis. Speakers sometimes tap or shuffle their feet, rock, or shift their weight back and forth from one leg to the other. Keeping both feet flat on the floor, and still, will help avoid these distracting movements (Toastmasters International, 2011).

Credibility and Physical Delivery

Audience members primarily take in information through visual and auditory channels. Just as the information you present verbally in your speech can add to or subtract from your credibility, nonverbal communication that accompanies your verbal messages affects your credibility.

Professional Dress and Appearance

No matter what professional field you go into, you will need to consider the importance of personal appearance (Caffrey, 2020). Although it may seem petty or shallow to put so much emphasis on dress and appearance, impressions matter, and people make judgments about our personality, competence, and credibility based on how we look. In some cases, you may work somewhere with a clearly laid out policy for personal dress and appearance. In many cases, the suggestion is to follow guidelines for “business casual.”

Despite the increasing popularity of this notion over the past twenty years, people’s understanding of what business casual means is not consistent (Caffrey, 2020). The formal dress codes of the mid-1900s, which required employees to wear suits and dresses, gave way to the trend of business casual dress, which seeks to allow employees to work comfortably while still appearing professional. While most people still dress more formally for job interviews or high-stakes presentations, the day-to-day dress of working professionals varies.

Visual Aids and Delivery

Visual aids play an important role in conveying supporting material to your audience. They also tie to delivery, since using visual aids during a speech usually requires some physical movements. It is important not to let your use of visual aids detract from your credibility (Beqiri, 2018). Many good speeches are derailed by posters that fall over, videos with no sound, and uncooperative PowerPoint presentations.

Figure 9.1: Systematic desensitization can include giving more public speeches, taking communication courses, or imagining public speaking scenarios. William Moreland. 2019. Unsplash license . https://unsplash.com/photos/GkWP64truqg

Figure 9.2: Vocal warm-up exercises. Andrea Piacquadio. 2020. Pexels license . https://www.pexels.com/photo/man-in-red-polo-shirt-3779453/

Figure 9.3: Primary phases to the practice process. Kindred Grey. 2022. CC BY 4.0 .

Figure 9.4: Three facets of speaking for clarity. Kindred Grey. 2022. CC BY 4.0 .

Figure 9.5: Facial expressions set the tone for a speech, and should be consistent with your message. Afif Kusuma. 2021. Unsplash license . https://unsplash.com/photos/F3dFVKj6q8I

Figure 9.6: To make your movements appear natural, time them to coincide with a key point. Product School. 2019. Unsplash license . https://unsplash.com/photos/S3hhrqLrgYM

Section 9.1

Allen, M., Hunter, J. E., & Donohue, W. A. (1989). Meta-analysis of self-report data on the effectiveness of public speaking anxiety treatment techniques. Communication Education, 38 (1), 54–76. https://doi.org/10.1080/03634528909378740

Bodie, G. D. (2010). A racing heart, rattling knees, and ruminative thoughts: Defining, explaining, and treating public speaking anxiety. Communication Education, 59 (1), 70–105. https://doi.org/10.1080/03634520903443849

Motley, M. T. (2009). COM therapy. In J. A. Daly, J. C. McCroskey, J. Ayres, T. Hopf, and D. M. Ayers Sonandré (Eds.), Avoiding communication: Shyness, reticence, and communication apprehension (pp. 379-400) (3rd ed.). Hampton Press.

Priem, J. S., & Haunani Solomon, D. (2009). Comforting apprehensive communicators: The effects of reappraisal and distraction on cortisol levels among students in a public speaking class. Communication Quarterly, 57 (3), 259-281.

Section 9.2

Barnard, D. (2018, January 20). Average speaking rate and words per minute . https://virtualspeech.com/blog/average-speaking-rate-words-per-minute

Davis, B. (2021, June 1). Why is audience engagement important? https://www.mvorganizing.org/why-is-audience-engagement-important/

Hennessy, C. (2019, March 27). Verbal filler: How to slow the flow . https://www.throughlinegroup.com/2019/03/27/verbal-filler-how-to-slow-the-flow/

LibreTexts. (2021, February 20). Methods of speech delivery . https://socialsci.libretexts.org/Bookshelves/Communication/Public_Speaking/Exploring_Public_Speaking_(Barton_and_Tucker)/11%3A_Delivery/11.02%3A_Methods_of_Speech_Delivery

Moore, K. (2015, January 13). Public speaking tips: Use vocal variety like a pro! https://coachkiomi.com/best-public-speaking-tips-use-vocal-variety/

Packard, D. (2020, July 13). Speaking up: How to increase the volume of your voice . https://packardcommunications.com/speaking-up-how-to-increase-the-volume-of-your-voice/

Rampton, J. (2021, July 27). Learning to speak with clarity . https://www.calendar.com/blog/learning-to-speak-with-clarity/

Scotti, S. (2015, December 1). Vocal delivery: Take command of your voice . https://professionallyspeaking.net/vocal-delivery-take-command-of-your-voice-part-one/

Shtern, A. (2017, April 17). The importance of good pronunciation . https://shaneschools.com/en/the-importance-of-good-pronunciation/

Section 9.3

Barnard, D. (2017, October 24). The importance of eye contact during a presentation . https://virtualspeech.com/blog/importance-of-eye-contact-during-a-presentation

Beqiri, G. (2018, June 21). Using visual aids during a presentation or training session . https://virtualspeech.com/blog/visual-aids-presentation

Caffrey, A. (2020, February 25). The importance of personal appearance . http://www.publicspeakingexpert.co.uk/importanceofpersonalappearance.html

Clayton, D. (2018, October 31). The importance of good posture in public speaking . https://simplyamazingtraining.co.uk/blog/good-posture-public-speaking

Hoffler, A. (2016, June 7). Why facial expressions are important in public speaking . https://www.millswyck.com/2016/06/07/the-importance-of-facial-expression/

Koch, A. (2007). Speaking with a purpose (7th ed.). Pearson, 2007.

Toastmasters International. (2011). Gestures: Your body speaks . https://web.mst.edu/~toast/docs/Gestures.pdf

Fear or anxiety experience by a person due to real or perceived communication with another person or persons. This is a fear or anxiety that involves several types of communication not limited to public speaking.

Type of communication apprehension that produces physiological, cognitive, and behavioral reactions in people when faced with a real or imagined presentation

A type of cognitive restructuring that encourages people to think of public speaking as conversation rather than a performance

When a speaker has little or no time to prepare a speech

Speaking from a well written or printed document that contains the entirety of a speech

Completely memorizing a speech and delivering it without notes

Memorizing the overall structure and main points of a speech and then speaking from keyword/key-phrase notes

Refers to how fast or slow you speak

Refers to how loud or soft you speak

Refers to how high or low a speaker’s voice is

Changes in your rate, volume, and pitch that make you sound more prepared and credible

Refers to the clarity of sounds and words you pronounce

Whether you say the words correctly

Refers to the flow of your speaking

Unintended pauses in a speech that usually result from forgetting what you were saying, being distracted, or losing your place in speaking

The umms, uhhs, and other linguistic pauses of conversation

The feelings expressed on a person’s face

The act of looking directly into one another’s eyes

Extra movements caused by anxiety (i.e., tapping your foot, wringing your hands, playing with a paperclip, twirling hair, or scratching)

The position in which someone holds their body when standing or sitting

A movement of part of the body, especially a hand or the head, to express an idea or meaning

Communication in the Real World Copyright © by Faculty members in the School of Communication Studies, James Madison University is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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5 Ways of Delivering Speeches

Understanding Delivery Modes

In this chapter . . .

In this chapter, we will explore the three modes of speech delivery: impromptu, manuscript, and extemporaneous. Each offers unique advantages and potential challenges. An effective public speaker needs to be familiar with each style so they can use the most appropriate mode for any speech occasion.

In writing, there’s only one way of delivering the text: the printed word on a page. Public Speaking, however, gives you different ways to present your text. These are called the delivery modes , or simply, ways of delivering speeches. The three modes are impromptu delivery , manuscript delivery , and extemporaneous delivery . Each of these involves a different relationship between a speech text, on the one hand, and the spoken word, on the other. These are described in detail below.

Impromptu Delivery

Impromptu speaking is a short form speech given with little to no preparation. While being asked to stand in front of an audience and deliver an impromptu speech can be anxiety-producing, it’s important to remember that  impromptu speaking is something most people do without thinking in their daily lives . If you introduce yourself to a group, answer an open-ended question, express an opinion, or tell a story, you’re using impromptu speaking skills. While impromptus can be stressful, the more you do it the easier it becomes.

Preparation for Impromptu Delivery

The difficulty of impromptu speaking is that there is no way to prepare, specifically, for that moment of public speaking. There are, however, some things you can do to stay ready in case you’re called upon to speak unrehearsed.

For one, make sure your speaking instruments (your voice and body) are warmed up, energized, and focused. It could be helpful to employ some of the actor warm-up techniques mentioned earlier as part of an everyday routine. If appropriate to the impromptu speaking situation, you could even ask to briefly step aside and warm yourself up so that you feel relaxed and prepared.

Furthermore, a good rule when brainstorming for an impromptu speech is that your first idea is your best. You can think about impromptu speaking like improvisation: use the “yes, and” rule and trust your instincts. You’ll likely not have time to fully map out the speech, so don’t be too hard on yourself to find the “perfect” thing to say. You should let your opinions and honest thoughts guide your speaking. While it’s easy to look back later and think of approaches you should have used, try to avoid this line of thinking and trust whatever you come up with in the moment.

Finally, as you prepare to speak, remind yourself what your purpose is for your speech. What is it that you hope to achieve by speaking? How do you hope your audience feels by the end? What information is most important to convey? Consider how you’ll end your speech. If you let your purpose guide you, and stay on topic throughout your speech, you’ll often find success.

Delivery of Impromptu Speeches

Here is a step-by-step guide that may be useful if you’re called upon to give an impromptu speech:

• Thank the person for inviting you to speak. Don’t make comments about being unprepared, called upon at the last moment, on the spot, or uneasy.
• Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
• Stay on track. If you can, use a structure, using numbers if possible: “Two main reasons . . .” or “Three parts of our plan. . .” or “Two side effects of this drug. . .” Past, present, and future or East Coast, Midwest, and West Coast are common structures.
• Thank the person again for the opportunity to speak.
• Stop talking when you are finished (it’s easy to “ramble on” when you don’t have something prepared). If in front of an audience, don’t keep talking as you move back to your seat. Finish clearly and strong.

Impromptu speeches are most successful when they are brief and focus on a single point.

Another helpful framing technique for impromptus is to  negate the premise.  This is the deliberate reframing of a given prompt in a way that acknowledges the original but transitions into talking about the topic in a different way than expected. Negating the premise can be an effective rhetorical technique if used carefully and can help you focus your response on a topic that you’re interested in talking about.

If you suddenly run out of things to say in the middle of your speech, be open to  pivoting . Giving another example or story is the easiest way to do this. What’s important is to not panic or allow yourself to ramble aimlessly. No matter what, remember to keep breathing.

Finally, the greatest key to success for improving impromptu speaking is practice. Practice speaking without rehearsal in low-stakes environments if you can (giving a toast at a family dinner, for example). But remember this: no one is expecting the “perfect” speech if you’re called upon to speak impromptu. It’s okay to mess up. As Steven Tyler of the rock band Aerosmith would say: dare to suck. Take a risk and make a bold choice. What is most important is to stay sure of yourself and your knowledge.

Manuscript Delivery

The opposite of an impromptu speech is the manuscript speech. This involves having the complete text of your speech written out on paper or on notecards. You may be reading the speech from a computer or a teleprompter. In some cases, the speaker memorizes this manuscript.

Manuscript delivery  is the word-for-word iteration of a written message. In a manuscript speech, the speaker maintains their attention on the printed page except when using visual aids. The advantage of reading from a manuscript is the exact repetition of original words. In some circumstances, this can be extremely important.

Advantages & Disadvantages to Manuscript Delivery

There are many advantages in speaking from a manuscript. Some people find they are less nervous when they have the whole text in front of them. If you get lost or flustered during the speech you can glance down and get back on track. For speakers who struggle with vocalized pauses, it can be easier to know exactly what you want to say so that you’re not searching for the right word. Some people prefer to carefully craft the language of their speech instead of just having a sense of the main point and expounding upon it. Particularly if there are a lot of statistics or quotations, it can be helpful to have the whole passage written out to make sure you not only convey it correctly but frame it in the right context. It’s also easier to rehearse and time a manuscript speech, thus making sure it stays within time limits and isn’t unexpectedly too short or long. For some formal occasions or events that may be emotional for the speaker, such as a funeral, using a manuscript may be the best approach.

There are some disadvantages in delivering a speech from a manuscript. Having a manuscript in front of you often encourages looking down and reading the speech instead of performing it. A lack of eye contact makes the audience feel less engaged. The speech can feel stilted and lacking energy. Some speakers may feel constrained and that they can’t deviate from their script. Furthermore, while some find it easier to find their place with a quick glance down having the full manuscript, others find it difficult to avoid losing their place. If you go off script it can be harder to recover.

Successful Manuscript Delivery

A successful manuscript delivery requires a dynamic performance that includes lots of eye contact, animated vocals, and gestures. This can only be accomplished if you’re very familiar with the manuscript. Delivering a manuscript that you have written but only spoken aloud once before delivery will most often result in stumbling over words and eyes locked to the page. You’ll be reading aloud  at  your audience, instead of speaking  to  them. Remember what it’s like in school when a teacher asks a student to stand up and read something aloud? If the student isn’t familiar with the text, it can be a struggle both for the reader and the audience.

The key to avoiding this problem is to practice your written speech as much as you can, at least five or six times. You want to get so familiar with your speech that you can take your eyes off the page and make frequent eye contact with your audience. When you’re very familiar with your speech, your tone of speaking becomes more conversational. The text flows more smoothly and you begin to sound like a speaker, not a reader. You can enjoy the presentation and your audiences will enjoy it as well.

To improve your skills at manuscript delivery, practice reading written content aloud. This allows you to focus exclusively on delivery instead of worrying about writing a speech first. In particular, reading dialogue or passages from theatre plays, film/television scripts, or books provides material that is intended to be expressive and emotive. The goal is to deliver the content in a way that is accessible, interesting, alive, and engaging for the audience.

To Memorize or Not to Memorize

One way to overcome the problem of reading from the page is to memorize your word-for-word speech. When we see TED Talks, for example, they are usually memorized.

Memorized speaking  is the delivery of a written message that the speaker has committed to memory. Actors, of course, recite from memory whenever they perform from a script. When it comes to speeches, memorization can be useful when the message needs to be exact, and the speaker doesn’t want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. However, there are some real and potential costs. Obviously, memorizing a seven-minute speech takes a great deal of time and effort, and if you’re not used to memorizing, it’s difficult to pull off.

For strategies on how to successfully memorize a speech, refer to the “Memorization” section in the chapter “ From Page to Stage .”

Extemporaneous Delivery

Remember the fairy tale about Goldilocks and the Three Bears? One bed is too soft, the other bed is too hard, and finally one is just right? Extemporaneous delivery combines the best of impromptu and manuscript delivery. Like a manuscript speech, the content is very carefully prepared. However, instead of a word-for-word manuscript, the speaker delivers from a carefully crafted outline. Therefore, it has elements of impromptu delivery to it. We call this type of speaking extemporaneous ( the word comes from the Latin  ex tempore,  literally “out of time”).

Extemporaneous delivery  is the presentation of a carefully planned and rehearsed speech, spoken in a conversational manner using brief notes. By using notes rather than a full manuscript, the extemporaneous speaker can establish and maintain eye contact with the audience and assess how well they understand the speech as it progresses. Without all the words on the page to read, you have little choice but to look up and make eye contact with your audience.

For an extemporaneous speech, the speaker uses a carefully prepared outline. We will discuss how to create an effective outline in the chapters on speechwriting.

Advantages & Disadvantages of Extemporaneous Delivery

Speaking extemporaneously has some major advantages. As mentioned above, without having a text to be beholden to it’s much easier to make eye contact and engage with your audience. Extemporaneous speaking also allows flexibility; you’re working from the solid foundation of an outline, but if you need to delete, add, or rephrase something at the last minute or to adapt to your audience, you can do so. Therefore, the audience is more likely to pay better attention to the message. Furthermore, it promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible since you know the speech well enough that you don’t need to read it. The outline also helps you be aware of main ideas vs. subordinate ones. For many speakers, an extemporaneous approach encourages them to feel more relaxed and to have more fun while speaking. If you’re enjoying presenting your speech the audience will sense that and consequently, they will enjoy it more.

A disadvantage of extemporaneous speaking is that it requires substantial rehearsal to achieve the verbal and nonverbal engagement that is required for a good speech. Adequate preparation can’t be achieved the day before you’re scheduled to speak. Be aware that if you want to present an engaging and credible extemporaneous speech, you’ll need to practice many times. Your practice will need to include both the performative elements as well as having a clear sense of the content you’ll cover. As mentioned previously, an extemporaneous speech can also be harder to have consistent and predictable timing. While delivering the speech it’s more likely you’ll wander off on a tangent, struggle to find the words you want, or forget to mention crucial details. Furthermore, if you get lost it may be harder to get yourself back on track.

Successful Extemporaneous Delivery

Like other delivery modes, a dynamic performance on an extemporaneous delivery is one that includes lots of eye contact, animated vocals, and gestures. At the same time, you want a speech that is structured and focused, not disorganized and wandering.

One strategy to succeed in extemporaneous speaking is to begin by writing out a full manuscript of your speech. This allows you to map out all the information that will be covered in each main point and sub-point. This method also gives you a better sense of your timing and flow than starting from just an outline. Another approach is to write out an outline that is less complete than a manuscript but still detailed. This will be used only for preparation; once you have a clear sense of the content you can reduce it down to a streamlined performance outline which you’ll use when delivering the actual speech.

By the time of presentation, an extemporaneous speech becomes a mixture of memorization and improvisation. You’ll need to be familiar enough with your content and structure that you cover everything, and it flows with logical transitions. Simultaneously, you must be willing to make changes and adapt in the moment. Hence, thorough rehearsal is critical. While this approach takes more time, the benefits are worth the extra effort required.

When you’re asked to prepare a speech for almost any occasion except last-minute speeches, you must choose either a manuscript or extemporaneous approach. As you experiment with assorted styles of public speaking, you’ll find you prefer one style of delivery over the other. Extemporaneous speaking can be challenging, especially for beginners, but it’s the preferred method of most experienced public speakers. However, the speaking occasion may dictate which method will be most effective.

Online Delivery

Impromptu, manuscript, and extemporaneous speaking are delivery modes . They describe the relationship between the speaker and the script according to the level of preparation (minutes or weeks) and type of preparation (manuscript or outline). Until now, we have assumed that the medium for the speech is in-person before an audience. Medium means the means or channel through which something is communicated. The written word is a medium. In art, sculpture is a medium. For in-person public speaking, the medium is the stage. For online public speaking, the medium is the camera.

The Online Medium

Public speakers very often communicate via live presentation. However, we also use the medium of recordings, shared through online technology. We see online or recorded speaking in many situations. A potential employer might ask for a short video self-presentation. Perhaps you’re recording a “How-To” video for YouTube. A professor asks you to create a presentation to post to the course website. Or perhaps an organization has solicited proposals via video. Maybe a friend who lives far away is getting married and those who can’t attend send a video toast. While this textbook can’t address all these situations, below are three important elements to executing recorded speeches.

Creating Your Delivery Document

As with an in-person speech, it’s important to consider all the given circumstances of the speech occasion. Why are you speaking? What is the topic? How much time do you have to prepare? How long is this speech? In online speeches, having a sense of your audience is critical. Not only who are they, but where are they? You may be speaking live to people across the country or around the world. If they are in a different time zone it may influence their ability to listen and respond, particularly if it’s early, late, or mealtime. If you’re recording a speech for a later audience, do you know who that audience will be?

As with in-person speeches, different speech circumstances suggest one of three delivery modes: impromptu, extemporaneous, or manuscript. Whether your medium is live or camera, to prepare you must know which of the three delivery modes  you’ll be using. Just because a speech is online does not mean it doesn’t need preparation and a delivery text.

Technical Preparation

To prepare for online speaking, you’ll want to practice using your online tools. To begin, record yourself speaking so you have a sense of the way your voice sounds when mediated. Consider practicing making eye contact with your camera so that you feel comfortable with your desired focal point. In addition, consider how to best set up your speaking space. It may take some experimenting to find the best camera angle and position. Consider lighting when deciding your recording place. Make the lighting as bright as possible and ensure that the light is coming from behind the camera.

You should put some thought into what you’ll be wearing. You’ll want to look appropriate for the occasion. Make sure your outfit looks good on camera and doesn’t clash with your background. In general, keep in mind what your background will look like on-screen. You’ll want a background that isn’t overly distracting to viewers. Furthermore, ensure that there is a place just off-screen where you can have notes and anything else you may need readily at hand. Your recording location should be somewhere quiet and distraction-free.

You should test your camera and microphone to make sure they are working properly, and make sure you have a stable internet connection. But, even when you complete pre-checks of equipment, sometimes technology fails. Therefore, it’s helpful to know how to troubleshoot on the spot. Anticipate potential hiccups and have a plan for how to either fix issues that arise or continue with your presentation.

Vibrant Delivery

The tools for successful public speaking discussed in the rest of this textbook still apply to online speaking, but there are some key differences to consider before entering the virtual space. Online speaking, for example, will not have the same energy of a back-and-forth dialogue between speaker and live audience. If you’re recording without an audience, it might feel like you’re speaking into a void. You must use your power of imagination to keep in mind the audience who will eventually be watching your speech.

It’s important to utilize all your vocal tools, such as projection, enunciation, and vocal variety. Most important is having a high level of energy and enthusiasm reflected in your voice. If your voice communicates your passion for your speech topic, the audience will feel that and be more engaged. Use humor to keep your speech engaging and to raise your own energy level. Some experts recommend standing while giving an online speech because it helps raise your energy level and can better approximate the feeling of presenting in public.

If you’re presenting online to an audience, be sure to start the presentation on time. However, be aware that some participants may sign in late. Likewise, be cognizant about finishing your speech and answering any questions by the scheduled end time. If there are still questions you can direct the audience to reach out to you by your preferred means of communication. You may be able to provide the audience with a recording of the talk in case they want to go back and rewatch something.

Finally, consider ways you can enhance your performance by sharing images on the screen. Be sure you have that technology ready.

Other suggestions from experts include:

• Your anxiety does not go away just because you can’t see everyone in your “web audience.” Be aware of the likelihood of anxiety; it might not hit until you’re “on air.”
• During the question-and-answer period, some participants will question orally through the webcam set-up, while others will use the chat feature. It takes time to type in the chat. Be prepared for pauses.
• Remember the power of transitions. The speaker needs to tie the messages of their slides together.
• Verbal pauses can be helpful. Since one of the things that put audiences to sleep is the continual, non-stop flow of words, a pause can get attention.

As you begin delivering more public speeches you will likely find a preference for one or more of these delivery modes. If you are given a choice, it’s often best to lean into your strengths and to utilize the method you feel most comfortable with. However, the speech occasion may dictate your presentation style. Therefore, it’s important to practice and become comfortable with each mode. In an increasingly technological world online speaking in particular is likely going to be a required method of communication.

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• Delivery Modes and Delivery Document © Mechele Leon is licensed under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license

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5 Do’s and 4 Don’ts of Speech Delivery

Every speech requires different speech delivery. And every speaker has a different style. But these tips are relevant to pretty much everyone.

I hope you find them useful and you remember them at your next speech delivery.

Do – Speech Delivery

• Talk slowly . If it takes 12 minutes, not nine, it doesn’t matter at all.
• Pause for effect . Your audience need time to digest the story before they get the punchline. So give them time to get it.
• Emphasise key words. Imagine you’re telling a story without a script. You’ll say some words louder than most. And change your inflection on others.
• Practise. However well written the speech, you don’t want to be ‘reading’ it. Know it well enough that it just becomes a safety net.
• Gesticulate. Body language is vital. If you’re addressing someone, look at them. Use your arms to emphasise a point.

Don’t – Speech Delivery

• Be put off by a heckle. You can pre-prepare a couple of responses to a noisy member of the crowd.
• Give in to the shakes. Paste your speech onto card. Or rest it somewhere you can see it. Find out if there’s a lectern. Holding a shaky piece of paper will put you off before you get going.
• Get drunk beforehand. It may feel like the easy way to get through it, but it won’t seem so sensible afterwards.
• Just read it out. Great material is irrelevant if it’s delivered badly. You’ll be much more natural when you’re not reading straight from the page.

Further Help

Even if I haven’t written your speech or presentation, I’d be delighted to arrange a session to help you deliver it.  I can also arrange for your speech to be professionally printed onto A6 card and delivered to you (all for £20+VAT within the UK).  Please let me know if you’d like some help.

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3.5 What to do When Delivering Your Speech

Almost everyone who gives a speech in public gets scared or nervous to some extent. Even professionals who do this for a living feel that way, but they have learned how to combat those nerves through experience and practice. When we get scared or nervous, our bodies emit adrenaline into our systems so we can deal with whatever problem is causing us to feel that way. Unfortunately, you will need to be standing relatively still for the next 5-7 minutes, so that burst of adrenaline is going to try to work its way out of your body and manifest itself somehow. One of the main ways is through your hands.

It may sound funny, but we have seen more than one student unknowingly incorporate “jazz hands” (shaking your hands at your sides with fingers opened wide) at various points in their speech. While certainly an extreme example, this and behaviors like it can easily becoming distracting. At the other end of the scale, people who don’t know what to do with their hands or use them “too little” sometimes hold their arms stiffly at their sides, behind their backs, or in their pockets, all of which can also look unnatural and distracting.

The key for knowing what to do with your hands is to use them naturally as you would in normal conversation. If you were standing around talking to your friends and wanted to list three reasons why you should all take a road trip this weekend, you would probably hold up your fingers as you counted off the reasons (“First, we hardly ever get this opportunity. Second, we can…”). Try to pay attention to what you do with your hands in regular conversations and incorporate that into your delivery.

However, with all that said, if you have nothing else to do with your hands, such as meaningful gestures, the default position for them is to be resting gently on the sides of the lectern. You don’t want to grip the lectern tightly, but resting them on the edges keeps them in position to move your notes on if you need to or use them to gesture. As stated above, you want to practice this way beforehand so you are used to speaking this way when you come to class.

Just like your hands, a lot of nervous energy is going to try to work its way out of your body through your feet. On the “too much” end, this is most common when people start “dancing” behind the lectern Another variation is twisting feet around each other or the lower leg. On the other end are those who put their feet together, lock their knees, and never move from that position. Both of these options look unnatural, and therefore will prove to be distracting to your audience. Locking your knees can also lead to loss of oxygen in your brain, not a good state to be in, because it can cause you to faint.

The default position for your feet, then, is to have them shoulder-width apart with your knees slightly bent. Again, you want to look and feel natural, so it is fine to adjust your weight or move out from behind the lectern, but constant motion (or perpetual stillness) will not lead to good overall delivery.

These two sections on hands and feet mention “energy.” Public speakers need to look energetic—not hyperactive, but engaged and upbeat about communicating their message. Slumping, low and unvarying pitch and rate, and lack of gestures telegraph “I don’t care” to an audience.

There is a very simple rule when it comes to what you should bring with you to the lectern when you give your speech: Only bring to the lectern what you absolutely need to give the speech. Anything else you have with you will only serve as a distraction for both you and the audience. For the purposes of this class, the only objects you should need to give your speech are whatever materials you are speaking from, and possibly a visual aid if you are using one. Beyond that, don’t bring pens, laptops, phones, lucky charms, or notebooks with you to the lectern. These extra items can ultimately become a distraction themselves when they fall off the lectern or get in your way. Some students like to bring their electronic tablet, laptop computer, or cell phone with them, but there are some obvious disadvantages to these items, especially if you don’t turn the ringer on your cell phone off. Cell phones are not usually large enough to serve as presentation notes; we’ve seen students squint and hold the phone up to their faces.

• Jewelry that ‘jingles’ when you move, such as heavy bracelets;
• Uncomfortable shoes or shoes that you are not used to;
• Anything with fringe, zippers, or things hanging off it. They might become irresistible to play with while speaking;
• For those with longer hair, remember that you will be looking down at your notes and then looking back up. Don’t be forced to “fix” your hair or tuck it behind your ear every time you look up. Use a hairband, clip, or some other method to keep your hair totally out of your face so that the audience can see your eyes and you won’t have to adjust your hair constantly. It can be very distracting to an audience to watch a speaker pull hair from his face after every sentence.

The Lectern and Posture

We have already discussed the lectern, but it is worth mentioning again briefly here. The lectern is a tool for you to use that should ultimately make your speech easier to give, and you need to use it that way. On the “too much” end, some people want to trick their audience into thinking they are not nervous by leaning on the podium in a relaxed manner, sometime going so far as to actually begin tipping the podium forward. Your lectern is NOT part of your skeletal system, to prop you up, so don’t do this. On the “too little” end are those who are afraid to touch it, worried that they will use it incorrectly or somehow knock it over (you won’t!).

As always, you want the “Goldilocks” middle ground. As stated above, rest your notes and hands on it, but don’t lean on the lectern or “hug” it. Practicing with a lectern (or something similar to a lectern) will eliminate most of your fears about using it.

The lectern use is related to posture. Most of us let gravity pull us down. One of the muscle memory tricks of public speaking is to roll your shoulders back. Along with making your shoulder muscles feel better, doing so with feet apart and knees bent, rolling your shoulders back will lead to a more credible physical presence—you’ll look taller and more energetic. You’ll also feel better, and you’ll have larger lung capacity for breathing to support your tone and volume.

Eye Contact

As we’ve said consistently throughout this book, your audience is the single biggest factor that influences every aspect of your speech. And since eye contact is how you establish and maintain a rapport with your audience during your speech, it is an extremely important element of your delivery. Your professor may or may not indicate a standard for how much eye contact you need during the speech, such as 50%, but he or she will absolutely want to see you making an effort to engage your audience through looking directly at them.

What is important to note here is that you want to establish genuine eye contact with your audience, and not “fake” eye contact. There have been a lot of techniques generated for “faking” eye contact, and none of them look natural. For example, these are not good ideas:

• Three points on the back wall – You may have heard that instead of making eye contact, you can just pick three points on the back wall and look at those. What ends up happening, though, is you look like you are staring off into space and your audience will spend the majority of your speech trying to figure out what you are looking at. To avoid this, look around the entire room, including the front, back, left, and right sides of the space.
• The swimming method – This happens when someone is reading his or her speech and looks up quickly and briefly to try to make it seem like they are making eye contact, not unlike a swimmer who pops his head out of the water for a breath before going back under. Eye contact is more than just physically moving your head; it is about looking at your audience and establishing a connection. In general, your eye contact should last at least five seconds at a time and should be with individuals throughout the room.
• The stare down – Since you will, to some degree, be graded on your eye contact, some students think (either consciously or not), that the best way to ensure they get credit for establishing eye contact is to always and exclusively look directly at their professor. While we certainly appreciate the attention, we want to see that you are establishing eye contact with your entire audience, not just one person. Also, this behavior is uncomfortable for the instructor.

Vocal Considerations

Volume refers to the relative softness or loudness of your voice. Like most of the other issues we’ve discussed in this section, the proper volume for a given speaking engagement usually falls on a scale like the one above. If you speak too softly (“too little” volume), your audience will struggle to hear and understand you and may give up trying to listen. If you speak with “too much” volume, your audience may feel that you are yelling at them, or at least feel uncomfortable with you shouting. The volume you use should fit the size of the audience and the room.

Fortunately, for the purposes of this class, your normal speaking voice will probably work just fine since you are in a relatively small space with around twenty people. However, if you know that you are naturally a soft-spoken person, you will need to work on breathing to get more air into your lungs, and on projecting your voice to the people in the last row, not just those in t he front. Of course, if you are naturally a very loud talker, you may want to make other adjustments when giving your speech. Obviously this will all change if you are asked to speak in a larger venue or given a microphone to use.

Public speaking relies on the voice for interest, credibility, audibility, and clarity. The British Prime Minister of the 19th century was quoted saying, “There is no greater index of character so sure as the voice.” While that seems exaggerated today, a public speaker at any level cannot ignore the energy, loudness, and clarity in their voice. There are four steps to voice production: breathing (produced by the lungs, which are largely responsible for the vocal characteristic of volume); phonation (the production of the sound in the vocal folds, which close and vibrate to produce sound for speaking as the air is exhaled over them; phonation creates pitch); resonation (a type of amplification of the sound in the larynx, oral cavity, and nasal cavity, which creates the characteristic of quality); and articulation, which produces the sounds of language others can understand and is responsible for rate and for being understood.

Your instructor may give you more directions on maximizing the power of your voice to achieve more variety and power. We have all listened to a low-energy, monotone, monorate speaker and know how hard it is, so you should pay attention to your recording, perhaps by closing your eyes and just listening, to see if your voice is flat and lifeless.

Pitch is the relative highness or lowness of your voice, and like everything, you can have too much or too little (with regard to variation of it). Too much pitch variation occurs when people “sing” their speeches, and their voices oscillate between very high pitched and very low pitched. While uncommon, this is sometimes attributed to nerves. More common is too little variation in pitch, which is known as being monotone .

Delivering a speech in a monotone manner is usually caused by reading too much; generally the speaker’s focus is on saying the words correctly (because they have not practiced). They forget to speak normally to show their interest in the topic, as we would in everyday conversation. For most people, pitch isn’t a major issue, but if you think it might be for you, ask the people in your practice audience what they think. Generally, if we are interested in and passionate about communicating our thoughts, we are not likely to be monotone. We are rarely monotone when talking to friends and family about matters of importance to us, so pick topics you care about.

How quickly or slowly you say the words of your speech is the rate . Too little rate (i.e. speaking too slowly) will make it sound like you may not fully know your speech or what you are talking about, and will ultimately cost you some credibility with your audience. It may also result in the audience being bored and lose focus on what you are saying. Rate is one reason you should try to record yourself, even if just audio on your phone, beforehand and be mindful of time when you practice. Your voice’s rate will affect the time it takes to give the speech.

By contrast, too much rate (i.e. speaking too fast) can be overly taxing on an audience’s ability to keep up with and digest what you are saying. It sometimes helps to imagine that your speech is a jog or run that you and your friends (the audience) are taking together. You (as the speaker) are setting the pace based on how quickly you speak. If you start sprinting, it may be too difficult for your audience to keep up and they may give up halfway through. If you know you speak quickly, especially when nervous, be sure to practice slowing down and writing yourself delivery cues in your notes to maintain a more comfortable rate. As always, recording and timing your speech during practice helps.

You especially will want to maintain a good, deliberate rate at the beginning of your speech because your audience will be getting used to your voice. We have all called a business where the person answering the phone mumbles the name of the business in a rushed way. We aren’t sure if we called the right number. Since the introduction is designed to get the audience’s attention and interest in your speech, you will want to focus on clear delivery there. Regulating rate is another reason why video-recording yourself can be so helpful because we often to not realize how fast we speak.

The common misconception for public speaking students is that pausing during your speech is bad, but that isn’t necessarily true. You pause in normal conversations, so you shouldn’t be afraid of pausing while speaking. This is especially true if you are making a particularly important point or want for a statement to have a more powerful impact: you will want to give the audience a moment to digest what you have said.

For example, consider the following statement: “Because of issues like pollution and overpopulation, in 50 years the earth’s natural resources will be so depleted that it will become difficult for most people to obtain enough food to survive.” Following a statement like this, you want to give your audience just a brief moment to fully consider what you are saying. Hopefully they will think something along the lines of What if I’m still alive then? or What will my children do? and become more interested in hearing what you have to say.

Of course, there is such a thing as pausing too much, both in terms of frequency and length. Someone who pauses too often (after each sentence) may come off seeming like they don’t know their speech very well. Someone who pauses too long (more than a few seconds), runs the risk of the audience feeling uncomfortable or, even worse becoming distracted or letting their attention wander. We are capable of processing words more quickly than anyone can speak clearly, which is one of the reasons listening is difficult. Pauses should be controlled to maintain attention of the audience.

Vocalized pauses

At various points during your speech, you may find yourself in need of a brief moment to collect your thoughts or prepare for the next section of your speech. At those moments, you will be pausing, but we don’t always like to let people know that we’re pausing. So what many of us do in an attempt to “trick” the audience is fill in those pauses with sounds so that it appears that we haven’t actually paused. These are known as vocalized pauses , or sometimes “fillers.” Another term for them is “nonfluencies.”

Everyone uses vocalized pauses to some degree, but not everyone’s are problematic. This obviously becomes an issue when the vocalized pauses become distracting due to their overuse. We have little doubt that you can remember a time when you were speaking to someone who said the word “like” after every three words and you became focused on it. One of your authors remembers attending a wedding and (inadvertently) began counting the number of times the best man said “like” during his toast (22 was the final count). The most common vocalized pause is “uh,” but then there are others. Can you think of any?

The bad news here is that there is no quick fix for getting rid of your vocalized pauses. They are so ingrained into all of our speech patterns that getting rid of them is a challenge. However, there is a two-step process you can employ to begin eliminating them. First, you need to identify what your particular vocalized pause is. Do you say “um,” “well,” or “now” before each sentence? Do you finish each thought with, “you know?” Do you use “like” before every adjective (as in “he was like so unhappy”)?

After figuring out what your vocalized pause is, the second step is to carefully and meticulously try to catch yourself when you say it. If you hear yourself saying “uh,” remind yourself, I need to try to not say that . Catching yourself and being aware of how often you use vocalized pauses will help you begin the process of reducing your dependence on them and hopefully get rid of them completely.

One of the authors uses a game in her class that she adopted from a couple of disc jockeys she used to hear. It is called the “uh game.” The callers had to name six things in a named category (items in a refrigerator, pro-football teams, makes of cars, etc.) in twenty seconds without saying a vocalized pause word or phrase. It sounds easy, but it isn’t, especially on the spot with a radio audience. It is a good way to practice focusing on the content and not saying a vocalized pause.

The ten items listed above represent the major delivery issues you will want to be aware of when giving a speech, but it is by no means an exhaustive list. There is however, one final piece of delivery advice we would like to offer. We know that no matter how hard you practice and how diligent you are in preparing for your speech, you are most likely going to mess up some aspect of your speech when you give it in class, at least a little. That’s normal. Everyone does it. The key is to not make a big deal about it or let the audience know you messed up. Odds are that they will never even realize your mistake if you don’t tell them there was a mistake. Saying something like “I can’t believe I messed that up” or “Can I start over?” just telegraphs to the audience your mistake. In fact, you have most likely never heard a perfect speech delivered in your life. It is likely that you just didn’t realize that the speaker missed a line or briefly forgot what they wanted to say.

Practice your speech beforehand, at home or elsewhere, the way you will give it in class.

Since you know you are likely going to make some sort of mistake in class, use your practice time at home to work on how you will deal with those mistakes. If you say a word incorrectly or start reading the wrong sentence, don’t go back and begin that section anew. That’s not what you would do in class, so just correct yourself and move on. If you practice dealing with your mistakes at home, you will be better prepared for the inevitable errors that will find their way into your speech in class.

A final thought on practice. We have all heard, “Practice makes perfect.” That is not always true. Practice makes permanent; the actions become habitual. If you practice incorrectly, your performance will be incorrect. Be sure your practice is correct.

the relative softness or loudness of your voice

the relative highness or lowness of your voice

too little variation in pitch

how quickly or slowly you say the words of your speech

sounds in pauses to make it appear that we haven’t actually paused. Another term for them is "fillers" or “nonfluencies"

Introduction to Speech Communication Copyright © 2021 by Individual authors retain copyright of their work. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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10 steps for delivering a great speech

by Carole Bozkurt | Sep 19, 2012 | Blog | 4 comments

Many people dread the thought of public speaking, myself included. However, if you are an entrepreneur, solo operator or running a small company there will come a time when you are going to have to step out onto the stage and perform. Yes, it’s called making a speech. One of the most nerve racking experiences apart from doing a bungee jump – somehow that just scares me more! To deliver a good speech, let alone a great speech, you need to view what you are doing as a performance rather than making a presentation.  You need to see yourself as the prima ballerina of your company and you need to practice your craft until it becomes effortless so that you alone are seen as the expert in the room.

Follow the steps listed below and you will soon be giving a first-class performance.

• Watch the experts in action and notice their style and habits – what can you learn from them? Look at people both in and outside of your industry. Great examples of good public speakers are: Oprah Winfrey, Bill Gates, Cheryl Sandberg, Martin Luther King Jr, Margaret Thatcher, HRH Prince of Wales and President Barak Obama. Watch how they deliver those important speeches and ask yourself what are their key messages, how quickly do they speak, how often do they pause, how much eye contact do they make with their audiences?
• Regardless of how many times you’ve made a speech there is always room for improvement. It’s great if you got public speaking experience but don’t become over confident and think that you can just turn up and present without doing your homework! You might get away with it a couple of times but eventually you will be caught out.
• Your opening statement needs to ‘pack a punch’ – tell a joke – probably one of the hardest things to do unless you are a stand-up comedian, or share a shocking statistic, ask a question and get the audience to participate by a show of hands or by using an interactive voting system. Julie Hall, CEO and founder of Women Unlimited, always creates an uplifting energy in the room by sharing a funny video.
• Arrange your presentation into digestible chunks but remember that you want your audience to walk away with at least three points from your talk that remain at the forefront of their mind.
• Preparation includes taking care of yourself so makes sure that you run through your speech the day before with a friend, get a good night’s sleep and don’t drink alcohol to the point where you wake up with a hangover. And when presenting make sure you have room temperature water at hands.  Cold water makes the throat constrict.
• On the day of your speech make sure you arrive with enough time to settle yourself. Take time to visit the room you will presenting in and run through your speech. Becoming familiar with the room and how it’s set up technically will help settle any nerves and you should always remember to test the equipment.
• One of the most common errors people make when giving a speech, especially if they are new to public speaking, is they rush through their presentation. You need to slow down so that people can actually take on board what you are saying. If in doubt record yourself and play it back, if you are speaking faster than the anchor person on the news you know it’s too fast.
• Even the best of speakers use notes/q-cards as a guide for their speech but they are not used as a crutch. Notes help the speaker keep on track and therefore they should be bullet points with no more than 3-4 words per point – if you can use one then that’s all the better but remember your notes should not be a script.
• When you stand up to speak walk slowly to the podium and wait a few seconds, suddenly an eerie silence will descend on the room, you then know you have everyone’s attention and you can start your presentation.
• Be authentic –people can hear it in your voice when you are authentic and they will love you for it.

Getting up and talking in public takes a lot of courage and like most things in life the more you do it the better you become. So what are you waiting for?

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How to Prepare for a Speech: Strategies for a Successful Speech

Are you nervous about your first public speaking experience?

Or are you excited and can't wait to express your thoughts to the audience?

Whatever the case, it is crucial to learn how to prepare for a speech so you can deliver a successful, heartfelt oration.

Whether speaking in a seminar, a board meeting, or a classroom, the better you prepare, the more confident you feel.

So, what are different useful strategies that can help you prepare better? Let's find out!

Things to Consider Before Preparing the Speech

There is a lot more that goes into preparing a speech than simply writing some notes and reading them out loud in front of the audience.

Here are some crucial things to consider before starting to write your speech.

Learn Your Audience

Knowing your target audience is essential to prepare an excellent speech that adequately conveys its message. You first need to check where you will deliver the speech and who your audience is. 

Learn about your audience's different backgrounds and cultures . Avoid making cultural remarks during the speech, as what seems insignificant to you may stir others' emotions.

Try to find out their interests to make your speech light and relatable. Find out the age range of your audience. Speaking to young students requires a different game plan than speaking to experienced professionals.

Learn about the audience's knowledge and expertise on the subject of the speech. Is it something new, or are they well-versed on the subject?

It is best to avoid using thick jargon if the audience is inexperienced and new to the field, whereas with an experienced audience, you can take things to the next level.

Knowing your audience will also help you include relatable experiences from your own life, making the speech more interesting and fun to listen to.

Furthermore, from the audience's point of view, there must be a reason to listen to someone speak. In essence, you have to make sure that the speech you're going to give will offer value to the audience and their current situations. This feeds directly into the next point.

Understand the Purpose of Speech

What do you wish to achieve with this speech? What message do you need to deliver? The answer to these questions will help you shape your speech.

Take your audience on a step-by-step journey with your speech, and in the end, ensure they understand your end goal.

Sometimes, you want to deliver specific messages as is, whereas other times, you only wish to convey a thought-provoking speech.

Knowing the purpose or purposes of the speech will help you include interesting and relatable anecdotes that draw the audience's interest.

Try Out the Speaking Medium Beforehand

Technological advancements have touched every medium. You may present the speech to your audience face to face or via a virtual medium .

For instance, in the recent past, many companies and organizations conducted their conferences, meetings, and interviews via Zoom .

It is best to know what your speaking medium is beforehand. Knowing whether you will be presenting on the stage in front of a live audience, speaking via video platform, or going on the TV or radio can help you prepare accordingly.

Calculate the Duration of Your Speech

Knowing the duration of the speech is essential to prepare a targeted, engaging speech. The preparation for an hour-long speech is different from that of a five-minute-long speech.

Knowing the time duration will help you understand how many anecdotes, interesting facts, or examples you can include and how to structure your speech, so you keep the audience's attention throughout.

How to Prepare for a Speech

Next comes up writing the speech. A speech consists of the introduction of the subject, the main body, and a conclusion. 

An engaging and meaningful speech contains a mix of facts, statistics, interesting anecdotes, fun phrases, and loads of relatable content. Here are a few easy and valuable tips for writing a powerful speech.

Step #1: Thoroughly Research Your Topic

A full grasp of the topic is essential to delivering a successful speech . Knowing every detail of the subject matter will give you the confidence to stand in front of your audience.

Whether you are presenting as a student in your classroom or as a president in your board meeting, the topic's knowledge will give you authority over the listeners. The same goes for presenting a subject with other group members.

You must thoroughly know the issue, whether you are presenting the introductory, central, or concluding parts of the speech. This knowledge will also help you later in the question/ answer session.

Step #2: Start With an Interesting Story or Question

Capture your audience's attention with an enticing and ear-catching introduction. Avoid going straight up to introduce your subject. Instead, start your speech with something fun, light, and breezy. 

You can share an interesting fact, include any amusing little personal incident, or propose a mind-boggling idea.

The first few minutes of your speech are essential as they can make or break the audience's attention to what comes ahead. Deliver the most important pointers of your speech within this period and let the audience know they are in for a treat.

You might also like: 10 Engaging Ways to Start a Speech

Step #3: Take the Hook Down the Body of the Speech

Indeed, the first impression is the last impression . But all the high of the attention-grabbing introduction can go down the drain if the body of the speech lacks meaning, pull, and purpose.

Hence, it is necessary to give every part of your speech equal importance during preparation and at the time of delivery as well.

You will present your speech's main idea or purpose in the body. Therefore, you must make your content clear, easy to understand, intentional, and well-organized. Avoid adding unnecessary information.

Here's how to ensure the body of your speech is as good as your introduction.

How to Ensure Interest in Your Speech

• Make a String of Ideas : Create a chain of thoughts leading to the main idea or purpose of the sitting. An unorganized and haphazard speech will distract your audience, and they will lose interest. Aim for this part of your speech to connect with your audience .For instance, if you are preparing for a motivational speech , then this part should allow the audience to connect with your speech emotionally. They should start thinking about the main idea and purpose of this speech.
• Be Logical and Coherent : You should be logical, to the point, and clear while introducing and connecting different concepts. Make a central connection point of additional facts, statements, and ideas in the speech, and combine them with the main topic.
• Repeat Your Main Point Several Times : Repeat your main point throughout the main body without being obvious. Let the idea sync in the back of the audience's minds. Avoid using the same words repeatedly; use synonyms or relatable analogies instead. Listening to the repetitive logic will help the audience grab the core idea.
• Avoid Adding More Than Three Points : Try adding no more than three points to make the speech simple and easy to remember. Plus, include relevant examples explaining these points. 
• Properly Arrange Different Ideas : Go through the central part of the speech and check if all the ideas or pointers are arranged systematically. The central part should take the listener on a journey that concludes with the final part of the speech.
• Write Main Part Before Introduction : The body comes next to the introduction of the speech. But it is best to research and write this part before the introduction. Writing this part will give you a clear idea of what you will say in the introduction and the conclusion.

Step #4: Remind the Audience of the Speech's Purpose in the Conclusion

A well-written and efficiently delivered speech keeps the audience captivated throughout.

If it's effectively presented, a speech hooks the listeners right from the introductory sentence, goes hand in hand through the central body, and becomes part of the memory with a great ending.

Hence, continue working on the speech's conclusion with the same zeal and effort as you have worked on the introduction and the body.

The primary purpose of the conclusion is to wrap up the whole speech. Recap your speech here and convey the main idea in simple and understandable words.

Create a little summary of the pointers you spoke about in the main body and condense them into simple phrases that the audience can remember more easily.

As stated earlier, every part of the speech holds immense significance.

So, prepare a coherent, clear, and firm conclusion . Adding lousy or unnecessary comments in this section can break the spell you created with a powerful introduction and body.

Useful Tips for Effective Delivery Style

After preparing a well-researched and well-written speech comes the delivery style. Public speaking is especially challenging for introverts and shy people. On the other hand, enthusiastic and lively people may need to tone down a little.

No matter your personality, you can confidently present before any audience after learning a few basic tips and tricks for an effective delivery style.

Work on Your Body Language

Before you even say a single word, the first thing the audience will judge you on is your body language. How you present plays a crucial role in how the audience will remember you.

Many people are naturally confident and can lead the room with their charming presence. Contrarily, many people need to work on their body language, gestures , and delivery style. Whichever category you fall into, it is essential to practice.

You can practice your speech in front of the mirror to learn how your body moves. Stand straight and upright, move around, use your hands and show your authority. Learn where you can improve and keep on practicing until you're satisfied.

Practice With Your Friends

Indeed, practicing before a mirror is a fruitful exercise; but practicing before a group of people can boost your confidence.

With this practice, you won't be overwhelmed by the live audience when you present your speech.

Moreover, this practice will help you observe the reactions of the people. Plus, your friends can give you feedback on your speech and body language .

A Toastmasters club is perfect for this.

Use Visual Aids

Visual aids such as PowerPoint slides, short videos, or pictures can help convey the message effectively.

Instead of only imagining what you are saying, the visuals aid people see what you are saying.

If you plan to use any visual aid during the speech, rehearse with them beforehand.

Maintain Eye Contact With the Audience

Look directly into the eyes of your audience when speaking. This gesture will reflect that you are confident about what you are speaking. Plus, your audience will remain engaged with your content.

The audience will lose interest if you start fumbling or looking timid. So, don't remain standing in a single place; move around, and move your eyes all over the room.

Related: Importance of Eye Contact in Public Speaking

Be Natural but Interesting With Your Voice

Use the rise and fall of your voice wisely. But try not to be overdramatic. Avoid sounding too mechanical, and use your natural tone.

Many speakers get over-excited during delivering the speech and increase their speed. Don't go too fast or too slow; neither sounds pleasant. Try to add natural pauses while speaking.

Try to add relevant expressions in your sentences using your voice. If you are asking a question, it has a question mark at the end. Similarly, when there is an exclamation mark at the end, then exclaim.

Remember Good Looks Always Grab Attention

If there is a dress code, then follow that dress code. Otherwise, be well-dressed and look smart and sharp.

If you dress up too casually or inappropriately, you will lose the audience's interest without speaking a single word.

Final Thoughts: How to Prepare for a Speech

Public speaking can be thrilling for some while difficult for others. Whether you are shy or are brilliant at expressing your thoughts, delivering a triumphant speech requires preparation.

At first, it may seem exhausting to deliver the best speech possible.

But once you get a grip of the basics of speech preparation, it will be a seamless journey ahead. Following the strategies mentioned above can help you deliver the message effectively.

5 Tips For Giving A Powerful Speech That Will Inspire Your Audience

As a public speaker, there's nothing worse than delivering a lifeless, yawn-inducing speech.

You always want to leave your audience feeling enlightened, hopeful, and inspired — but that's no easy feat.

Here are the five steps to writing a powerful speech that will move your listeners:

1. Consider the audience's needs.

The first rule of great speechmaking: consider the audience.

"A great speechmaker possesses great tact," says Nick Morgan, speech coach and author of " Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact ." "You have to be prepared to speak to a particular audience on a particular occasion. Ultimately, then, a great speech is only partially about you. It's also about the audience and the occasion."

Ask yourself: Who is this audience? What does it want? What does it fear? Why has it invited me to speak? What aspect of my message is most relevant to it?

"And then ponder the occasion," he says. "What's happening right now that will be on the minds of everyone in the room? What should I not talk about? What does that audience need to hear?"

2. Catch the audience's attention.

You need a great hook. "The idea is to frame the talk in the first one to three minutes, in a way that draws the audience in but doesn't simply give them an agenda," Morgan says. "That's boring. No one pays attention during the presentation of the agenda slide, so don't do it."

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Instead, tell a compelling story — one that shows (rather than tells) the topic you ' re going to be discussing. 

3. Hold the audience's attention for the next 15 minutes.

Yes, the very beginning of the presentation is crucial, and your ending can make or break it, too, but everything in between is just as important — and it's imperative that you hold your audience's attention throughout. 

Take time to carefully think about how you'll accomplish that.

"There's only one way that works reliably, and that involves asking yourself one simple question: What's the problem the audience has for which the information I'm ready to talk about is the answer?" Morgan says.

4. Offer a solution to their problem.

Write a speech that addresses the problem and solution. "It's an ancient formula for persuading somebody of something," he says. "Unless you don't want to be persuasive, it's the best structure for a speech. The Greeks invented it more than 2,000 years ago, and it worked well for them. It will work well for you today."

5. Provide a call to action.

The best way to finish is to give your audience something to do, Morgan says.

Why? "Because you've just forced normally active people to be passive for the better part of an hour, and it's time to let them absorb your message actively. In this way, they'll better remember — and even act on — what you've been talking about."

He says the best action step he ever saw was at a charitable event, where the speaker asked everyone to reach into their pockets and grab their loose change. "He said, 'Now hold it out at arm's length.' Once everyone was doing so, he added, 'Now, throw it on the floor.' There were 5,000 people or more in the audience, and the sound was amazing. What's more, the speaker had runners collect the money, and that audience raised literally thousands of dollars for AIDS in one or two moments."

Find something relevant and connected closely to your message. Ask yourself, "What's the next thing I would want my audience to do after the speech is over?" Then, get them to do that, or motivate them to take a step toward that. "The point is that what people do they believe. So if you get them to act, that will reinforce their belief in your message," Morgan says.

"The step should be simple, it should only take a few minutes, and it must be relevant to your message," he concludes. 

Want your business advice featured in Instant MBA? Submit your tips to  [email protected] . Be sure to include your name, your job title, and a photo of yourself in your email.

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Practical Media Training and Public Speaking Tips

How To Deliver a Speech: You’ve Got Options

Standing all alone behind the lectern can be a lonely place. It’s understandable that a nice, fat stack of papers – aka your script – offers a sense of protection and security. But shields are barriers. As a presenter, you want to deliver a speech that fosters, rather than hinders, your connection with the audience. Fortunately, you have options.

How you choose to deliver a speech should be a reflection of who you are and who you are addressing ; your message and the manner in which you want to convey it; why you are delivering it; and the logistics of where you are presenting it.

For instance, a more seasoned speaker might grab for a pile of notes. Another could opt for a script-and-notes combo. There’s always the teleprompter. Some presenters wax extemporaneously with nary a note or script in sight.

Effective public speakers may vary in their delivery, but they all begin with this question:

“What’s most important to me: The precision of my words, or my connection with my audience?”

The final decision needs to be one that works for you. We give you five options. Once you have properly calibrated that precision/connection balance, determine the option that best fits the ratio.

5 Ways to Deliver a Speech

Most of the time, when we work with our public speaking clients , they choose connection over precision, which naturally points them to some options that work better than others. Connection calls for a more conversational approach, something that can be difficult to approximate with a formal speech.

When you opt for precision, you put a premium on the words you use and the way you express them. When you choose connection, you put a premium on the bond you form with the audience and the way you interact with them. Imagine a scale that offers a range from precision to connection. You may prefer precise delivery, but your talk would benefit from a more informal approach. So, you need to find the notch that most closely works for you.

There are other factors to consider. They include:

• Presentation format (panel versus stand-alone speaker)
• Audience expectations
• Formal vs. informal occasion

In the past, the size of the audience and the formality (or informality) of the occasion made the decision of how to deliver a speech a bit easier. The more formal the event, the more likely you arrived at the lectern with a script in hand. But the advent of TED Talks and similar presentation showcases have given rise to more carefully prepared, but casually delivered events.

The five methods that follow span a casual to a more circumscribed approach – the conversational to the formal. For each, we offer techniques on how to prepare, practice, and present.

Remember, you have options.

Speaking from Memory

Have you ever left a presentation and wondered: “How did she just do that?” From beginning to end, words flowed, slides were projected, and questions were answered without a single crib note or visual reminder in sight. A presenter who delivers from memory while sounding conversational is indeed impressive and may be more likely to gain and keep the attention of her audience.

Here are a few factors to consider when choosing this option:

Prepare – The speaker who simply memorizes every word could come across as stilted as the speaker who simply reads from a script. A presenter who successfully speaks from memory is more about delivering a talk without notes.  This is where your preparation is crucial. Rather than merely memorizing your material, you should be internalizing it.

Practice – The process to internalize works like this:

• Memorize keywords that will help you to internalize your messages. For instance, if you talk has three points, you might remember a keyword for each section. You can employ as many mental tricks as are necessary, such as visualization (which studies have found help memory recall ), a mnemonic device , or an acronym.
• If you have enough time for preparation, you could commit all the words to memory and still make it look effortless. However, even as we offer this option, we follow with important caveats. Few speakers have such a luxury of time, nor can they always do this well. In reality, the benefits of this option are often outstripped by the downsides of appearing too scripted.
• Outline your speech with a distinct narrative or chronological structure that naturally flows from a beginning to a logical conclusion. These are often the easiest to deliver without notes.

Present – Some of the specific words you use during your talk may be exactly as you rehearsed them – particularly key takeaway points, quotes, or transitions – but internalizing your talk means that you are so familiar with the material that you may deviate from your rehearsed script and deliver the same point with different words.

One last thought: While speaking from memory can indeed lead to a memorable presentation, it is not the only option that results in an impressive delivery. Often, it’s unnecessary, as other methods can achieve a similar result with less preparation time.

Working from Notes

Here are a few tips:

Prepare – Notes typically take the form of bulleted lists or outlines, but can also include a few verbatim passages for quotes, excerpts, or transitions. Here’s how to make this work: Start with a script. Boil it down to words that trigger your memory. Print your notes in a large font on paper or notecards. Make sure to number the pages, in case they become out of order on speech day. No need for a manic reshuffling. Practice – When working with notes, practice by placing them atop a table or stool. Use this time to check with organizers that you have a landing for those notes and then refine your method: Do you return to them before each main point? O r, do you glance at them in the beginning and return in the end? Do you need to refer to them more often? Go for whatever method provides for optimum movement and energy, as well as confidence. Present – With those notes sitting nicely atop a small table, you have a home base to which you can return. Wander, roam, and be your energetic self. One of the benefits of using notes is the automatic recall feature. Say you are wrapping up your first point and your mind draws a blank on the second. Wring all that juice out of the first point, as you slowly make your way back to the table. Then, become quiet, calmly glance down, spot the next memory trigger, and look up. Once you have regained eye contact, launch into that second section.

Speaking from a Script with ‘Holes’

You wouldn’t want someone to poke a hole in your theory, logic, or hypothesis, but when it comes to public speaking, a few gaps in your script can be a good thing. This is where you might interject some extemporaneous, or “off-the-cuff,” comments. When you deliver a speech in this manner, you can place gaps in your introductions, open, main body, close, or all of these sections. The one theme that ties them together is that they are sincere and authentic statements, which highlight your personality and passions before you dive back again into the sea of prepared comments.

Let’s dig in:

Prepare – It all begins with your script. As opposed to boiling it down as you did with the previous approach, your script largely stays intact. You add notes that indicate where you plan on straying with purpose. Ideally, you find gaps where a dash of personalization will do the presentation good. Think of it as alterations that make for a better fit. Practice – Transitions between scripted and extemporaneous sections can occasionally sound clunky to the audience. Pay attention to the shift, so that it does not sound abrupt. You want the audience to pick up on the change, but attempt to make it as seamless as possible. On the script itself note the holes with cues, such as “A warm hello,” or “Tell the story of my first job.” Present – Open your speech for a minute or two without a formal text. Yes, this is the time for that “warm hello.” During your practice sessions, indicate where there are holes. As an example, you might aim for one at the open, in the middle, and during the close.

Following a teleprompter

If all goes as planned, when you use a teleprompter, it can be a bit like magic. It appears as if you have memorized your entire speech, leaving you free to wax poetic as you connect with the crowds. All your words just roll along two small, thin panes of glass. It’s like a warm, digital security blanket. What could go wrong?

Several things could. Reading from a teleprompter can be difficult. You must keep up with the scrolling sentences, even as you attempt to sound as if you are not reading from a script. It also can be challenging to develop a connection with the audience. Concentrating on the two panes that flank you may tie up the brain power that you need to build rapport with the audience.

However, teleprompters can be effective during high-stakes moments when forging a connection with a live audience is less crucial than reaching a much broader one. For instance, this method would work well if a top banking executive was giving a speech to a small group of journalists in London, but was live-streaming it to financial journalists all over the world.

The techniques for how to deliver a speech from memory, notes, and script with “holes,” are applicable here. However, there are some additional considerations to apply:

Prepare – Begin by creating a script, a bulleted list, or an outline of your presentation. You also could employ a hybrid approach – a mix of bullets and several scripted sections. Mark your script with your extemporaneous pauses, and make sure they are reflected in the version that rolls along the teleprompter. Practice – This is a verbal treadmill and pace matters. If the words scroll by too fast, you may fall behind or become flustered. If they are too slow, the audience may wonder what’s sapped your energy. Here’s how to stay on pace: You establish the pace. Work with the teleprompter operator in advance to establish a comfortable flow. Practice until you and the operator are in sync. Adjust the font size and panel height to your liking. If you are planning to add a few of those extemporaneous “holes” mentioned earlier, mark the script and make sure your operator knows where they are. You don’t want to get stuck regaling the crowd with a personal anecdote only to see your lines slip into the sunset.

Present – Arrive early to make sure equipment is running smoothly. A test run with the operator will reveal any issues with your synchronicity. Then, relax. The point of a teleprompter is to make it look as if you are not reading from a teleprompter. So, be energetic, use gestures, and keep the real script handy in case of technical glitches.

Presenting with a Script

It may surprise you that presenting with a script is one of the options. There are instances, however, when this option is the best way to deliver a speech. Precise delivery may work best at more formal occasions, such as commencement speeches, official proclamations, or keynote addresses.

Still, if you follow a script, aim for conversational engagement, rather than linguistic perfection. Make it your mantra, which will help to use less formal language, too. Your words are only tethered to the page if you let them be. Give them flight and freedom with authentic expression and a warm delivery.

Here are some additional tips:

Prepare – A script need not be a parched piece of parchment. Give those words some juice by starting the whole process with your actual voice. Begin your speech by recording your main thoughts, as if you are talking to a friend – be light and conversational. When you go to write your script, use your best recorded moments. The process will infuse your script with less formal language. That’s good! Consider these thoughts the seeds from which the rest of your script will grow. You also could: Keep sentences short. Try to avoid acronyms and concepts that require elaborate definitions. Try to boil abstract concepts to concrete illustrations. Number your pages. Use an oversized font. Practice – To strike the right tone, experiment with pace, volume, and tone. Personal stories might be told at a slower pace, challenges can be delivered with a more emphatic tone. Mark up that script. Include pauses and other nonverbal cues, too. While it may be impossible to keep 100 percent eye contact with the audience, that’s the number you want to work toward. The idea is to take a quick glance at what comes next, look up, and only begin talking when you have reestablished eye contact. Present – As you face your audience, think of your script less like an anchor and more like a sail. You want these words to catch flight and flow. Get gesticulating! Studies have found that gestures help speakers to retrieve words and speak more easily.

A proper delivery

The question of how to deliver a speech is among the biggest decisions a speaker faces prior to the talk. The vessel in which you carry your message to market is an important consideration. So, always remember, your answer actually begins with a question:

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56 How to Deliver an Effective Persuasive Speech

Learning Objectives

Advanced Delivery Methods for Persuasion

• Deliver a persuasive speech that connection to the audience through exemplar rhetorical strategies

Effective Persuasive Delivery

At this point in your learning, you are well-versed in effective verbal and non-verbal delivery. You may be thinking, what else can I learn in order to connect more deeply with my audience and persuade them to change their minds or behaviors. The readings thus far have provided the foundation for informative and persuasive speaking; the readings, lectures, and activities all work together to create a well-rounded approach to public speaking. However, the most well-written speech will be just well written if it isn’t delivered effectively. Writing your speech is only half of your job. Delivering it effectively is what will accomplish your speaking goals. Let’s push the envelope a bit more to hone in on key skills of persuasion and elements of rhetoric that can be refined.

• A student could boldly state the word suffering. 
• The student could repeat suffering again to reinforce their message: “College students are suffering, we are financially suffering,  due to the increased cost of college textbooks all the while professors have the ability to craft creative readings and online learning materials”.
• The student could take a pause after suffering and scan the audience to engage the audience.
• The student could point to professors in the audience, or at the visual aid with a professor on the slide.
• The student could increase their vocals towards the end of the sentence to ensure the message is heard loud and clear: “ all the while professors have the ability to craft creative readings and online learning materials”.
• For example: a note card can state a statistic: “92% of college professors enjoy teaching their courses with tailored lecture materials” and on the top of that note card you could write SLOW SPEAKING RATE  to remind yourself to slow down and carefully pace through this statistic.
• Try this instead: College professors lament that college students rarely read course material; texts are outdated and boring, yet these materials continue to circulate higher ed.
• For example: The students in the classroom are always on their cellphones.
• Instead state: The students are distracted by cell phones.
• You can elaborate on each of these ideas with support as well. Research suggests that color in a classroom can improve students learning, attention spans, and interest in the overall course material (citation, year).
• You can use newer technology to ensure you are providing a pleasing visual aid to your audience.
• You can incorporate videos (embed them properly), memes, artwork/designs, animations, voiceovers, and other visual cues to keep yourself and the audience on-track and engaged.
• People will remember how you began and how you ended, make it meaningful! Connect with your audience through the introduction into the conclusion. You will want to make a lasting impression on them in the conclusion so they engage in your call to action. Take careful inventory of what you have stated, and be sure to recap the main points before you get to the call to action. End just as strong as you started.

Review of Persuasive Strategies 

• Ethos.  Develops a speaker’s credibility.
• Logos.  Evokes a rational, cognitive response from the audience.
• Pathos.  Evokes an emotional response from the audience.
• Cognitive dissonance.  Moves an audience by pointing out inconsistencies between new information and their currently held beliefs, attitudes, and values.
• Positive motivation.  Promises rewards if the speaker’s message is accepted.
• Negative motivation.  Promises negative consequences if a speaker’s message is rejected.
• Appeals to safety needs.  Evokes an audience’s concern for their safety and the safety of their loved ones.
• Appeals to social needs.  Evokes an audience’s need for belonging and inclusion.
• Appeals to self-esteem needs.  Evokes an audience’s need to think well of themselves and have others think well of them, too.

Key Takeaways

Advanced delivery skills in persuasive speaking are possible.

• These skills might take more time, dedication, and refinement; however, the results are worth it.
• Consider implementing one or two of these strategies into your persuasive speech and see the difference the skill(s) make in your final delivery.

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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3 KEY Things For Delivering a Successful Speech

Speeches are moments that are part of our routine, whether it’s graduation, weddings, anniversaries, and company gatherings, meetings with co-workers, social events, and manifestations.

What is a Good Speech Delivery?

A good speech does not use sophisticated words; the words may even seem the most critical factor in speeches, but the great speakers are those who focus less on each word and more on the idea they want to convey.

Good speech delivery can persuade or transmit a message in a convincing way by adapting to the public to whom it will be presented.

Primary Purposes of a Speech

• To Persuade
• To Instruct
• To Entertain
• To Appreciate

Highly Recommended Article: 7 Elements of Public Speaking

1. The Message We Want to Deliver

Nick Morgan, author of the book “Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact.” (Signs of Power: The Subtle Science of Group Leadership, Persuasion, and Maximization of Its Impact”), argues that a great speaker should have regard for the public and should be prepared to talk to particular types of audience. 

“A speech is not ours entirely, and it is partly ours, the audience and the occasion, the circumstances.”

As the speakers, we must ask ourselves: 

• Who is the audience?
• What do you want? 
• What do we fear? 
• For what purpose have you invited me to speak? 
• What aspect of my speech will be most relevant.

We have to consider the current situation, something that the majority of the audience knows, topics and points that should not speak, and think about what the audience needs to hear.

2. The overall Structure and Sequence of Events

To elaborate on an attractive speech, we must devote time to write a script detailing everything we would like to say during our speech.

• Define the theme and focus of our speech;
• Then seek information and references on this subject to support our talking.

With all the information in hand, we begin to structure our speech, dividing it into three central moments :

• Introduction

Remember that the introduction is when you will gain (or not) the attention of people, giving importance to the beginning of our speech, thinking of forms interesting to start your speech.

• Content Developing

According to Scottish philosopher and educator George Campbell, speeches serves four main objectives:

• Stir up the imagination;
• Foster understanding;
• Arouse passion;
• Influence determination.

So our content development should be guided following the points above, create a background for the task: write down the theme, the general and specific objectives, the main topics, and, finally, the conclusion. In this way, you will have a coherent flow, with less chance of getting lost in ideas and a greater probability of making ourselves understood by the audience.

The conclusion of a speech is also a crucial step. Generally, the most significant and inspirational communicators of history destined their speeches’ final moments to increase the burden of emotion to awaken people’s feelings about what was said.

3. Practice your Speech

With the script in hand, it’s time that we practice our speech, read it aloud until we get familiarized with the text, use this step to identify:

• Errors, cacophony, over-repeated words, among other things, improved.
• During our rehearsals aloud, we should take the opportunity to calculate the duration of our speech, ensuring that it is not too long or too short;
•  With practice, start speaking our speech without reading everything we have written, and eventually, we’ll have the essentials.

Some situations, such as graduations, still allow the speaker to read his speech. In others, the ideal is for us to give our speech without the need to read the full text, so it’s good to be prepared for whichever scenarios.

Golden Tip : Practice your speech in front of other people and ask for the point of view. An outside view helps a lot in our speech improvement, ensuring it’s perfect on the event’s day.

Importance of Delivery in a Speech

Speech delivery techniques, using relatable quotes.

When making the quote, we need to remember two essential things:

• Quote the source of the statement;
• Relate the citation to the central theme of the presentation.

For example, the president of a company can talk about significant changes happening within the organization, citing the famous phrase of Franklin Roosevelt, spoken during the Great Depression, to calm the nation:

“The only thing we have to fear is fear itself.”

Present-Future Technique

A good speech inspires, regardless of context, and a graduation speech can be inspiring, a wedding toast, too. It will all depend on the content and, most importantly, how we present the speech.

The Present-Future technique is to make the public visualize a real future because of an attitude we take today.

For example, “Today, we are newly graduated doctors because we follow our vocation, tomorrow, we will be happy professionals who will take care of people’s lives.”

In the summary form, we mean that by listening to our intuition and graduating from what we love – medicine; to dedicate ourselves and today becomes a tomorrow rewarding.

Using Humor in your speech.

A touch of humor (tasteful, of course) is a great way to break the ice with the audience, relieve tension and connect with everyone. As the example given above quote, the key to success is to make the joke stand linked to the topic to be discussed.

Otherwise, it will serve as a distraction and could divert the public’s attention, regardless of the joke’s tone.

Golden Tip: If that’s not your style, you can address the other tips in this article.

Tell a Story with Emotion

During the presentation, telling a story is another very clever way to start a speech. After all, stories connect people in a compelling way .

As in the case of jokes, our story needs:

• Bridge or contain a message that can link the introduction to the content of the presentation.

An excellent way to use storytelling is to use an “imaginary” scenario, but that is the history of life that people can relate to; this will leave interested participants and be able to identify themselves better with us.

Examples of Great Leaders who are well known for their Speeches

Sir winston churchill.

The former prime minister of England was characterized by his consistently accurate comparisons, which facilitated the understanding of different audiences on complex topics.

As Churchill himself defined in one of his many speeches in the British parliament:

“A proper analogy connects the most distant spheres.”

When someone can bring elements that bring people closer to reality, it is possible to draw parallels with subjects, sometimes little known by them.

Nelson Mandela

Ex-President of South Africa and prominent leader against the known segregation regime known as Apartheid, Mandela had at the pace the highest quality for his excellent conversation.

Through dramatic pauses, he could capture everyone’s attention and give due importance to what was being said.

The appeal could be easily noted in Mandela’s inaugural speech as President of Africa South in 1994 – mainly by listing with adjectives the government’s objectives.

If you search your lines on YouTube, you will notice that the African leader also has the custom to always cite examples in the group of three. It’s not a pure coincidence.

The three is a powerful number and can be easily remembered by people; in one of their demonstrations against apartheid, Mandela spoke:

“For a complete, just, and lasting peace.”

Barack Obama

Another leader who has made a name for his great speeches while in charge of his was the United States president, Barack Obama.

Obama, in turn, had as its main feature the emphasis used on certain words during a sentence, those taken as the most important, which represented the central idea of everything.

An example of this is the slogan for his 2008 presidential campaign entitled “Yes, we can.” 

The strategy was a way of valuing the American people’s importance in their search for solutions to overcome difficulties, but not only that. The feature was also a way found by Obama not to pose as just more, among others, trying to make a difference.

The creator of Apple trained eight hours before presenting any of their products; the training was also a way for Jobs to improve his performance as a speaker. Each word of his speech was meticulously tested to assess the impacts it could cause.

The care with the speech was practically the same adopted with his inventions, highlighting the importance that the entrepreneur gave to communication.

Discourse is any situation that involves a set of ideas organized through language to influence the reasoning, or at least the feelings of the listener or reader. Discourse is a form of communication within a particular context and concerns the speaker, the speaker, and the speaker.

Reference and Further Reading

Hamilton.EDU Tips for Effective Delivery

OpenLib.EDU Practicing for Successful Speech Delivery

AMADEBAI, Emídio. 8 Awesome Persuasive Speech Techniques. AcethePresentation.

AMADEBAI, Emídio. 9 Basic Elements of a Great Persuasive Speech. AcethePresentation.

AMADEBAI, Emídio. 11 Best Body Language Tips for Engaging Presentations. AcethePresentation.

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Delivering an informative speech: 7 key tips every speaker should follow

• Filed under: Public speaking tips and tricks , Speaking tips , Speech delivery

Delivering an informative speech seems somehow easier than giving a big sales pitch or giving a speech at a conference.

There are all sorts of speeches in the world that seem difficult ( persuasive , impromptu , etc.), and therefore giving an informative speech seems like a piece of cake.

However, here’s the challenge. If you’re trying to communicate with people, it’s not about the information coming out of your mouth and it’s not necessarily about the information on the PowerPoint slides. Mostly, it’s about the information your audience understands and can remember.

So, never lose sight of that. You’ve got to really figure out how can you convey this information.

Table of Contents

How do you deliver an informative speech?

Here is a brief overview of what you should keep in mind in order to deliver a great speech.

Additional reading:

• How to deliver a ceremonial speech? A Full Guide
• How to Give an Award Acceptance Speech?

What is the purpose of an informative speech?

Now, tet’s dive in and see how to get your audience to understand you and to remember your message(s).

#1 The main purpose of an informative speech is to be Memorable

So, here’s the dirty little secret: It’s incredibly easy to give an informational speech.

BUT: It’s much harder when a transfer of information, from your brain into the brains and memories of the audience, is required.

That’s why your focus should not just be giving a speech, but also giving an effective informational speech.

So, you need to remember that the main goal of your speech is to deliver your message as clearly as possible and to be memorable. Your audience wants to know exactly what information you have.

How do you write a good informative speech?

The good news is that you don’t have to be wildly entertaining while delivering an informational speech. Remember:

• You’re not the comedian for the night.
• You don’t have to be incredibly charming during your speech
• You’re not the master of ceremonies

Nevertheless, we still need a specific goal for this speech.

#2 Brainstorm all the ideas you want to communicate

I do not recommend that you sit down and just try to type a 20-page speech. For some people, it’s easier to sit back, relax and have a notepad. You may want to take notes on your phone or tablet. It doesn’t really matter.

But rather than thinking in terms of entire paragraphs and flow, brainstorm ideas that you should be able to communicate in 10 seconds, or less 10 words or less.

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Just start brainstorming on every idea on your topic that you might want to communicate to the audience.

Some things to remember:

• Don’t check things out
• Don’t scrutinize
• Don’t be critical
• Dump it all out there

#3 Isolate the ideas you want people to remember

After brainstorming, you have to figure out the messages you want to communicate in this informational speech.

Therefore, usually, it takes a lot of time to isolate the ideas, messages, and information you want people to understand and remember.

Next, figure out now how to make this information memorable.

It’s just this basic, low-level goal of trying to communicate information in a way that people can digest.

#4 No more than five key points for the speech

An exercise for you: think of the best speaker you’ve seen give an speech in the last few years.

If you had to recall, how many numbers, facts or bits of information do you remember?

I’ve asked this question for years and quite often people don’t remember anything, or they remember two or three points. Occasionally, someone will remember five ideas or five bits of information from the best speaker.

That’s the main reason I am suggesting to keep your speech focused on no more than five key points of information.

#5 Avoid providing too much information

The biggest problem most people have when they’re giving speeches is they give away too much information. They just throw it all out there and try to talk about an hour’s worth of information for 20 minutes.

This kind of speech is abstract and disconnected.

Since there are no examples, no case studies and no stories, nobody remembers anything.

• How to write a speech: 20 good and effective tips
• How to Outline a Presentation: A Complete Guide From a Pro

How to prepare for an informative speech?

#6 practice your speech and practice with the video camera.

In order to figure out whether your speech is any good  – and whether you can deliver it properly – it is important to practice. The less time you prepare and practice, the greater the probability that no one will listen to and retain what you have to say.

Practice in front of a video camera

The best way to see how you look and sound is to practice in front of a video camera. If you are a bit lazy and skip that part then there’s an excellent chance you’re never going to improve.

The best thing about practicing in front of a video camera is that, unlike your friends, it does not kill you with kindness by saying, “Hey, best speech ever!” It gives you honest feedback about what to improve.

Here are some tips regarding how to practice your speech in front of a video camera:

• Watch yourself and write down everything you liked about your first try
• Write down everything you didn’t like about this speech
• If you finished, do it again, and this time, try to avoid the mistakes you wrote down earlier.
• Keep practicing until you are satisfied with what you see and hear

If you do this, you’re going to be in good shape.

• Prepared speech: 10 effective tips on how to practice a speech
• How to be comfortable in front of a video camera? 14 great tips

#7 Test your speech beforehand

The good news about informational speeches is that they are very easy to test, whether it works or not.

Send your video to a couple of people

Now, if you’ve done what I’ve asked thus far, I want you to take that last video that you’re proud of and send it to three or four people who are similar to the audience you’ll be speaking to in real life. Ask them to watch it once and to call you right away.

Ask them to tell you the messages they remember from the speech

Ask them, “Tell me…what messages do you remember from my speech? What are the main takeaways?”

It’s completely irrelevant whether or not they liked your speech or found you charismatic or charming. You’re simply trying to figure out if they retained the information.

Did they throw back in your face those five ideas that were important (at least at some conceptual level)?

If so, congratulations! You are five for five and that’s a one hundred present success rate. There’s not a professional speaker in the entire world who can ever do better than that.

If they don’t remember your message(s), you have failed

However, if they remember only a couple of those messages (or none) and they’re just telling you, “You’re great and fantastic,” that means you failed.

That means you now have empirical evidence that the way you conveyed the information in your presentation didn’t work.

You need to take your speech, tear it up, throw it away and start again. If your audience doesn’t remember your messages, it’s not their fault – it is your fault.

Final words about delivering an informational speech

I am sure that if you follow these tips about how to give an effective speech, you will deliver a great speech in the future.

What I hope you really took away is the idea that it’s not about what comes out of your mouth or even if you have great eye contact. It’s about whether or not people understand and remember the information you are trying to convey.

You’re going to really use your judgment to figure out one of the handfuls of ideas that this audience really has to know, and then spend your time making it more understandable and memorable with examples, case studies, and stories.

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7 Tips to Prepare Before You Deliver Your Speech

B efore you present before an audience, there are several things that you can do to ensure that you have a successful speech  or presentation. They are:

1. Be Knowledgeable about Your Subject Matter

When you present at a meeting or before an audience that is not the time to “wing it.” Be sure that you know your content inside and out so that you can appear competent and professional.

2. Know Your  Audience

Before you present, conduct some research on your audience’s demographics and their interests. If you are presenting at work that will be easier as you will know all or the majority of the people. If you are presenting before an unknown audience, attempt to do some research on the people who will be there in terms of  their gender, age, interests, professions etc. This will assist you in crafting your speech to connect with the audience.

3. Have a Good Introduction

Many speakers ignore this important step before they present. It is essential that you have your host introduce you with a proper introduction that states your credentials. It does not have to be long. There should be sufficient information presented about you so that the audience can see why you are the credible authority to speak on that particular topic.

4. Know the Image that you Want to Convey

Before you present before an audience, it’s important to know the image that you want to convey. The way that you look, especially in terms of your attire can act as a detraction from your message if it disconnects you from the audience. You want to convey an image that is consistent with your personal brand and in alignment with the core message you want to communicate.

5. Make Contact with Your Host in Advance

If you have been invited to speak to staff at a company or organization, conducting research on the demographics  of your audience is a good idea.  After you receive the invitation to speak at an event, contacting your host well in advance ensures that you know the expectations for the speaking engagement. Contacting the host in advance ensures that you can communicate your needs also such as for example, your audio-visual requirements ahead of time.

6. Know Your Practical Strategies for Success

Before your presentation, know what are some of the practical strategies that you can use to ensure a successful speech. For example, for the event where you will be speaking, will you have the directions printed out in advance so that you are not late? How many days in advance will your handouts be prepared, so you are not left scrambling at the last minute. Before your speech think of and make a list of practical things that you can do to ensure success.

7. Visualize Your Success

Learning to master your content before you present in front of an audience is a major component of being an effective speaker. While knowing your content is important, visualizing your success before you speak is also important. Too many speakers  make themselves nervous by rehearsing scenarios where things don’t go according to plan. Before you present, visualize yourself delivering a successful speech.  Rehearse mentally the feeling of being confident and building rapport with the audience. See and hear the audience applauding your wonderful speech. Visualizing success can help you deliver an engaging and effective speech.

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