research interview question examples

12 research interview questions (with examples and answers)

Last updated

4 July 2024

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Dazzle the interviewing team and land the job of your dreams by coming prepared to answer the most commonly asked research interview questions.

Read our article (which includes example answers to get your brain juices flowing) to ensure you put your best foot forward for your next research interview.

• What are research interview questions?

If you have set your sights on working in research, you will have to answer research interview questions during the hiring process.

Whether you are interested in working as a research assistant or want to land an academic or industry research position in your chosen field, confidently answering research interview questions is the best way to showcase your skills and land the job.

Designed to be open-ended, research interview questions give your interviewer a chance to:

Get a better understanding of your research experience

Explore your areas of research expertise

Determine if you and your research are a good fit for their needs

Assess if they have the required resources for you to conduct your research effectively

• 12 research interview questions (with answers)

If you want to crush an upcoming interview for a research position, practicing your answers to commonly asked questions is a great place to start.

Read our list of research interview questions and answers to help get into the pre-interview zone (and, hopefully, ensure you land that position!)

• General research questions

General research questions are typically asked at the start of the interview to give the interviewer a sense of your work, personality, experience, and career goals. 

They offer a great opportunity to introduce yourself and your skills before you deep-dive into your specific area of expertise.

What is your area of research expertise?

Interviewers will ask this common kickoff question to learn more about you and your interests and experience. Besides providing the needed information, you can use this question to highlight your unique skills at the beginning of your interview to set the tone.

Example answer

“My research focuses on the interaction between social media use and teenager mental well-being. I’ve conducted [X number] studies which have been published in [X publications]. I love studying this topic because not only is it a pressing modern issue, it also serves a commonly overlooked population that requires and deserves additional attention and support.”

Why are you interested in [X research topic]?

Another icebreaker, this question allows you to provide some context and backstory into your passion for research.

“After completing my undergraduate degree in mechanical engineering, I had the opportunity to work with my current mentor on their research project. After we conducted the first experiment, I had a million other questions I wanted to explore—and I was hooked. From there, I was fortunate enough to be taken on as an assistant by my mentor, and they have helped me home in on my specific research topic over the past [X years].”

What are your favorite and least favorite aspects of research?

Playing off the classic “What are your greatest strengths and weaknesses?” interview question, this research-specific option often appears in these types of interviews.

This can be a tricky question to answer well. The best way to approach this type of question is to be honest but constructive. This is your opportunity to come across as genuine as you talk about aspects of research that challenge you—because no one wants to hear you like everything about your work!

“My favorite part of research is speaking directly to people in our target demographic to hear about their stories and experiences. My least favorite part is the struggle to secure grants to support my work—though now I have done that process a few times, it is less daunting than when I started.”

• In-depth interview questions about your research

Once the interviewer has a basic understanding of you, they will transition into asking more in-depth questions about your work.

Regardless of your level of experience, this is the portion of the interview where you can dazzle your potential employer with your knowledge of your industry and research topic to highlight your value as a potential employee.

Where has your work been published?

As this is a straightforward question, make sure you have to hand every place your work has been published. If your work is yet to be published, mention potential future publications and any other academic writing you have worked on throughout your career.

“My research has been published in [X number of publications]. If you want to read my published work, I am happy to share the publication links or print you a copy.”

Tell us about your research process

Getting into the meat and potatoes of your work, this question is the perfect opportunity to share your working process while setting clear expectations for the support you will need.

Research is a collaborative process between team members and your employer, so being clear about how you prefer to work (while acknowledging you will need to make compromises to adjust to existing processes) will help you stand out from other candidates.

“Historically, I have worked alongside a team of researchers to devise and conduct my research projects. Once we determine the topic and gather the needed resources, I strive to be collaborative and open as we design the study parameters and negotiate the flow of our work. I enjoy analyzing data, so in most cases, I take the lead on that portion of the project, but I am happy to jump in and support the team with other aspects of the project as well.”

What sources do you use to collect your research data?

Depending on the type of research you conduct, this question allows you to deep-dive into the specifics of your data-collection process. Use this question to explain how you ensure you are collecting the right data, including selecting study participants, filtering peer-reviewed papers to analyze, etc.

“Because my research involves collecting qualitative data from volunteers, I use strict criteria to ensure the people I interview are within our target demographic. During the interview, which I like doing virtually for convenience, I use [X software] to create transcripts and pool data to make the analysis process less time-consuming.”

• Leadership research questions

Many research positions require employees to take on leadership responsibilities as they progress throughout their careers.

If this is the case for your job position, have strong answers prepared to the following questions to showcase your leadership and conflict-management skills.

Are you interested in becoming a research leader or manager?

Many research positions are looking for people with leadership potential to take on more responsibility as they grow throughout their careers. If you are interested in pursuing research leadership, use this question to highlight your leadership qualities.

“While I currently do not have much research leadership experience, I have worked with so many lovely mentors, and I would love the opportunity to fulfill that role for the next generation of academics. Because I am quite organized and attuned to the challenges of research, I would love the opportunity to take on leadership responsibilities over time.”

How do you handle workplace conflicts within a research team?

Workplace conflict is always present when working with a team, so it is a common topic for research interview questions.

Despite being tricky to navigate, this type of question allows you to show you are a team player and that you know how to handle periods of interpersonal stress. 

“When I'm directly involved in a disagreement with my team members, I do my best to voice my opinion while remaining respectful. I am trained in de-escalation techniques, so I use those skills to prevent the argument from getting too heated. If I am a bystander to an argument, I try to help other team members feel heard and valued while disengaging any big emotions from the conversation.”

How would you support and motivate a struggling researcher on your team?

Research is a team effort. Employers are looking for people who can work well in teams as a priority when hiring. Describing your ability to support and encourage your team members is essential for crushing your research interview.

“Working in research is hard—so I have had my fair share of offering and receiving support. When I have noticed someone is struggling, I do my best to offset their workload (provided I have the space to assist). Also, because I pride myself on being a friendly and approachable person, I do my best to provide a safe, open space for my team members if they want to talk or vent about any issues.”

• Future-oriented research questions

As the interview comes to a close, your interviewer may ask you about your aspirations in academia and research.

To seal the deal and leave a positive impression, these types of questions are the perfect opportunity to remind your interviewer about your skills, knowledge base, and passion for your work and future in research.

What other areas of research are you interested in exploring?

Many hiring research positions may require their researchers to be open to exploring alternative research topics. If this applies to your position, coming prepared with adjacent topics to your current studies can help you stand out.

“While my primary interests are with my area of study, I also am interested in exploring [X additional topics] related to my current work.”

Where do you see your research in 5, 10, or 20 years?

Your employer wants to see you are interested in and invested in growing your research career with them. To scope out your aspirations (and to show you are a good match for their needs), they may ask you to detail your future career goals.

“In five years, I would love to have at least two more published projects, particularly in [X publication]. Past that, as I mature in my research career, I hope to take on more leadership roles in the next 10 to 20 years, including running my own lab or being invited to speak at conferences in my chosen field.”

In an ideal world, what would your perfect research job look like?

As a fun hypothetical question, the “ideal world” inquiry allows you to get creative and specific about your wishes and aspirations. If you get asked this question, do your best not to limit yourself. Be specific about what you want; you never know, some of your wishes may already be possible to fulfill!

“In an ideal world, I would love to be the lead of my own research team. We would have our own working space, access to [X specific research tool] to conduct our research, and would be able to attend conferences within our field as keynote speakers.”

• Get ready to ace your next research interview

Now you’re ready to dazzle your interviewers and land the research job of your dreams. Prepare strong and competent answers after reading this article on the most common research interview questions.

Arriving prepared for your interview is a great way to reduce stress, but remember: Showcasing yourself and your passion for your research is the number one way to stand out from the other applicants and get the job.

Best of luck. You’ve got this!

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30 Academic Researcher Interview Questions and Answers

Common Academic Researcher interview questions, how to answer them, and example answers from a certified career coach.

Embarking on a career as an academic researcher requires more than just a passion for knowledge. It demands critical thinking, meticulous attention to detail, and the ability to communicate complex ideas effectively. As you prepare for your interview, it’s essential to showcase not only your research skills but also your commitment to contributing valuable insights to your chosen field.

In this article, we will delve into some of the commonly asked questions in an academic researcher interview. We’ll provide tips on how best to answer these questions and help you articulate your unique approach to conducting rigorous, impactful research.

1. Can you describe a research project you’ve led and the impact it had on your field of study?

This question is probing your ability to manage complex tasks, complete them, and see the bigger picture of your work. As an academic researcher, your goal is not just to finish projects, but to contribute meaningfully to your field. Therefore, hiring committees want to see that you have a track record of doing just that. They’re also interested in your ability to convey complex ideas to a broader audience— a key skill when you’re trying to secure funding or present your findings.

Example: “One of my most impactful research projects was developing a novel algorithm to predict disease progression in patients with Parkinson’s.

I led a team that collected and analyzed data from over 5000 patients worldwide, which we used to train our machine learning model. Our algorithm outperformed existing models by 15% in terms of accuracy.

This project not only advanced our understanding of Parkinson’s but also provided doctors with a more accurate tool for predicting disease progression. This can significantly improve patient care by allowing for earlier intervention and more personalized treatment plans.”

2. What methods do you typically use to keep your research organized and how have these methods evolved over time?

As an academic researcher, it’s paramount that you manage your data, references, and findings meticulously. Interviewers want to understand your approach to staying organized throughout the research process. They’re interested in not just your current methods, but also how you’ve adapted and improved them over time, as this gives insight into your ability to learn, grow, and handle the complex, evolving demands of research.

Example: “I utilize digital tools like reference management software, such as EndNote and Zotero, to keep track of sources. I also use project management platforms like Trello for task organization. Over time, I’ve found cloud-based solutions like Google Drive invaluable for real-time collaboration and easy access to data anywhere.

In terms of evolution, I initially relied heavily on physical note-taking but transitioned to digital methods for efficiency. The ability to quickly search and categorize information digitally has significantly improved my research process.”

3. Can you discuss a time when your research findings did not align with your initial hypothesis? How did you handle this?

Research is not about proving what you think is right—it’s about finding the truth. Sometimes, that means disproving your own ideas. Your ability to adapt to unexpected results, draw new conclusions from them, and pivot your research efforts accordingly is a critical skill in academia. This is why hiring panels often ask this question—to gauge your flexibility, objectivity, and resilience in the face of unexpected research outcomes.

Example: “During my PhD, I hypothesized that a specific gene mutation would lead to increased cancer susceptibility. However, the data showed no significant correlation.

I initially double-checked my methodology and data analysis to ensure there were no errors. Once confirmed, I embraced these unexpected results as they challenged pre-existing assumptions in the field.

This led me to explore other potential factors influencing cancer risk. My findings eventually contributed to a more nuanced understanding of genetic influences on disease. It was a valuable lesson in scientific humility and adaptability.”

4. How do you approach the process of writing and submitting a research grant proposal?

This question is designed to assess your strategic thinking and planning skills in relation to securing funding for research. As an academic researcher, a significant part of your role is to secure the financial resources necessary to conduct your studies. Your ability to write a compelling, thorough, and successful grant proposal is key to your success and the success of your research.

Example: “Writing a research grant proposal requires strategic planning and clear communication. I start by thoroughly understanding the funding agency’s goals, aligning my project with their objectives. Then, I develop a compelling narrative that outlines the problem, its significance, and how my research will address it.

In crafting the proposal, I focus on clarity and conciseness, ensuring each section directly supports the overall aim. I also include a detailed budget and timeline to demonstrate feasibility.

Before submitting, I seek feedback from colleagues to refine the proposal. Finally, I ensure all guidelines are strictly adhered to for successful submission.”

5. What steps do you take to ensure your research is ethical and follows the guidelines set by the institution?

Ethics forms the backbone of academic research. It’s the cornerstone of credibility, validity, and respect for any contributions made in the field. As such, hiring committees want to ensure that potential researchers are not only aware of the ethical guidelines and principles in their field but also have a proven track record of adhering to them. This question helps ascertain that you’re committed to maintaining the highest standards of integrity and ethical conduct in your research.

Example: “To ensure my research is ethical and adheres to institutional guidelines, I start by familiarizing myself with the institution’s ethics policy. This includes understanding the principles of informed consent, confidentiality, and non-maleficence.

Then, I design my study in a way that respects these principles. For instance, I make sure participants are fully informed about the purpose of the research and their rights before they participate.

I also seek approval from the relevant ethics committee before commencing any research. They provide an external review to confirm my research meets all ethical standards.

Lastly, throughout the research process, I maintain transparency and honesty in data collection, analysis and reporting. This ensures integrity and credibility in my work.”

6. Describe your most challenging research project. What made it difficult and how did you overcome those challenges?

This question is designed to probe your problem-solving skills and perseverance in the face of adversity. Conducting academic research is often a long, arduous process, filled with unforeseen challenges and complications. By asking this question, the interviewer wants to understand your approach to overcoming obstacles and how you adapt when unexpected difficulties arise. They are also interested in learning about your analytical skills, and how you apply them to solve complex problems.

Example: “One of the most challenging research projects I undertook was a comparative analysis of climate change policies across different countries. The difficulty lay in gathering accurate and up-to-date data from various sources, given the language barriers and differences in reporting standards.

To overcome this, I collaborated with international researchers for data verification and translation. Additionally, I developed a standardised template to ensure consistency while comparing diverse policy frameworks. This experience taught me the importance of collaboration and adaptability in overcoming research challenges.”

7. How have you handled disagreements or conflicts with collaborators during a research project?

Conflict is a natural part of any job that involves working with others, and academic research is no exception. Whether it’s a disagreement over the direction of the research, the interpretation of data, or the division of labor, it’s not a question of if you’ll face conflict, but when. By asking this question, hiring managers are looking for evidence that you can handle conflicts professionally and constructively, while still contributing effectively to the team’s goals.

Example: “In my experience, disagreements are often due to miscommunication or differing perspectives. When conflicts arise during a research project, I believe in addressing them promptly and openly.

I usually start by listening to the other party’s viewpoint to understand their perspective. This not only helps me gain insight into their thought process but also demonstrates respect for their opinions.

Once I have understood their stance, I share mine as well. The goal is not to prove who is right or wrong, but rather to find common ground where we both can agree.

If we cannot reach an agreement independently, I am open to involving a third-party mediator or our supervisor. Their neutral perspective often helps resolve the conflict effectively.

This approach has always helped me maintain positive relationships with collaborators while ensuring the success of our projects.”

8. Can you provide an example of a time when you had to alter your research methodology due to unforeseen circumstances?

Research is seldom a straight path. Unexpected roadblocks, sudden changes in conditions, or surprising results can necessitate a shift in methodology. Interviewers want to know if you are flexible, adaptable, and resourceful in the face of these unexpected challenges. Your ability to alter your research methodology while maintaining the integrity of your work is a key skill in the ever-evolving world of academic research.

Example: “During my PhD, I was working on a project that involved analyzing large sets of genetic data. Initially, we planned to use traditional statistical methods for analysis. However, as the dataset grew larger and more complex, it became clear that this approach would not be sufficient.

We had to shift our strategy and incorporate machine learning techniques to handle the complexity and volume of the data. This required me to quickly learn new skills and adapt to using different software tools.

Despite the challenge, this change in methodology led to more accurate results and contributed significantly to the success of the research project. It underscored the importance of flexibility and adaptability in research.”

9. How do you prioritize your research projects and manage your time effectively?

As an academic researcher, you’ll often find yourself juggling multiple projects, each with their own set of deadlines and demands. Hence, your potential employer wants to be assured that you have the ability to organize your workload, prioritize tasks and manage your time effectively. Your response to this question will provide insight into your project management skills and your ability to maintain productivity even under pressure.

Example: “Prioritizing research projects depends on their urgency, impact, and alignment with my areas of expertise. I often use project management tools to track progress and deadlines. For time management, I divide my day into blocks dedicated to specific tasks such as data analysis or writing. This approach helps me stay focused and productive.

Moreover, I believe in regular communication with team members and stakeholders. It ensures everyone is aligned and aware of any changes or challenges that may affect the timeline or outcome of the project.

Finally, it’s crucial to maintain a balance between work and personal life. Taking breaks and ensuring adequate rest can significantly improve productivity and creativity.”

10. How do you approach the peer review process, both as a reviewer and as a researcher receiving feedback?

Peer reviews are a cornerstone in maintaining the credibility and quality of academic research. When hiring for an academic researcher, it’s critical to understand a candidate’s approach to both giving and receiving feedback. The way you handle critiques of your own work, as well as your ability to provide constructive feedback to others, speaks volumes about your professionalism, integrity, and commitment to advancing knowledge in your field.

Example: “As a reviewer, I approach the process with an open mind and focus on providing constructive criticism. My aim is to help improve the quality of research rather than finding faults.

When receiving feedback, I view it as an opportunity for growth. It’s about understanding different perspectives that can enhance my work. I welcome all comments and take time to reflect upon them before making revisions.

In both roles, respect, professionalism, and communication are key elements in ensuring a productive peer review process.”

11. In what ways have you used technology or software tools to assist in your research?

The academic landscape is brimming with an array of technologies and software tools designed to streamline and enhance research activities. When hiring an academic researcher, your potential employer wants to know that you are comfortable and proficient in using these tools. This not only ensures you can keep pace with the dynamic academic environment, but it also indicates your ability to leverage technology to yield more accurate, efficient, and comprehensive research results.

Example: “I have utilized various technology tools to streamline and enhance my research. For instance, I used software like NVivo for qualitative data analysis, which helped in organizing and interpreting complex datasets.

For literature reviews, EndNote was instrumental in managing citations and bibliographies. Moreover, Google Scholar and databases like JSTOR were essential for sourcing relevant academic articles.

Moreover, I employed project management tools such as Trello to track progress and ensure timely completion of tasks. These digital tools not only increased efficiency but also improved the accuracy of my work.”

12. Can you discuss a time when you had to explain complex research findings to a non-technical audience?

This question is critical as it helps the interviewer understand your ability to communicate complicated ideas with clarity and simplicity. In the world of academia, it’s not enough to just produce significant research. You also need to be able to translate your findings in a way that people without technical expertise can understand. This skill is particularly important when presenting research to stakeholders, funders, or the general public.

Example: “During my PhD, I conducted research on genetic algorithms which was quite complex. However, I had to present these findings at a university open day to prospective students and their parents. To make it comprehensible, I used the analogy of evolution – survival of the fittest. I explained that just as nature selects the best traits for survival, genetic algorithms select the best solutions to a problem. This simplified explanation helped them understand the concept without delving into technical jargon or intricate details. The feedback was positive, indicating they found the talk engaging and informative.”

13. How do you handle the pressure and stress associated with meeting research deadlines?

Research work is often driven by strict timelines and high expectations, whether it’s a funding cycle, a conference submission deadline, or the pace of a competitive field. Potential employers want to be confident in your ability to manage stress, prioritize tasks, and maintain quality work under pressure. Your response will give them insight into your time management skills, resilience, and overall suitability for the rigorous world of academic research.

Example: “I believe in proactive planning and organization to manage research deadlines. I start by breaking down the project into manageable tasks, setting realistic goals for each task, and prioritizing them based on their importance and urgency.

To handle stress, I ensure a balanced work-life routine with regular exercise and relaxation activities. This helps me maintain focus and productivity during work hours.

Moreover, I use mindfulness techniques to stay calm under pressure. It enables me to make rational decisions even when facing tight deadlines.

In case of unexpected obstacles, I am flexible enough to adapt my plan quickly without compromising the quality of work.”

14. What strategies do you use to stay updated with the latest developments in your field of research?

The field of academic research is constantly evolving, with new discoveries, methods, and theories emerging all the time. It’s important for a researcher to stay at the forefront of these developments to ensure their work is as accurate, relevant, and innovative as possible. Therefore, hiring committees are keen to know how you plan to stay informed and adapt to the shifting landscape of your research area.

Example: “Staying updated in my research field is crucial. I regularly read academic journals and attend webinars or conferences related to my area of study. This not only provides me with new insights but also allows me to network with other researchers.

I also subscribe to relevant newsletters and follow influential figures on social media platforms for real-time updates. Furthermore, participating in online forums and discussions helps me understand different perspectives on emerging trends.

Lastly, I engage in continuous learning through courses and workshops which enhance my knowledge base and skills. These strategies ensure that I am always at the forefront of developments in my research field.”

15. How do you ensure the quality and accuracy of your data collection and analysis?

Accuracy and integrity are the backbone of academic research. Therefore, potential employers want to ensure that you have robust strategies in place for collecting, analyzing and interpreting data. They are interested in learning about your attention to detail, your understanding of statistical methods, and your ability to minimize bias and error to produce reliable and valid results.

Example: “To ensure the quality and accuracy of data collection, I use a systematic approach. This involves clearly defining research objectives, using reliable sources, and implementing rigorous data validation techniques.

For analysis, I employ statistical software to minimize human error. Cross-validation methods are used to check for consistency in results.

Regular audits help identify any discrepancies early on, allowing for timely corrections.

Lastly, peer reviews provide an additional layer of scrutiny, ensuring objectivity and validity in my work.”

16. Discuss an instance where your research significantly contributed to your field?

As an academic researcher, your value is often measured in terms of your contributions to your field. The interviewer wants to understand the depth of your experience and how your research has made a difference. This question provides an opportunity to demonstrate your expertise, your ability to find innovative solutions, and your impact on knowledge advancement within your area of research.

Example: “One significant contribution I made was during my PhD research on climate change impacts on agriculture. My team and I developed a predictive model that could forecast crop yields under various climate scenarios.

This breakthrough allowed farmers to make informed decisions about their farming strategies, potentially saving them from financial losses due to unpredictable weather patterns. Our findings were published in a top-tier journal, which led to further research in this area. This work also influenced policy discussions around agricultural adaptation to climate change.”

17. How have you incorporated interdisciplinary perspectives into your research?

The academic world is increasingly recognizing the value of interdisciplinary perspectives in research. This approach often results in innovative solutions and fresh insights into complex problems. Hence, hiring committees want to know if you can think beyond the confines of your own discipline, collaborate with researchers from different fields and integrate diverse methodologies and theories into your work.

Example: “Incorporating interdisciplinary perspectives into my research has been crucial in broadening the scope and enhancing the depth of my findings. For instance, while researching climate change impacts, I integrated insights from environmental science, economics, and sociology. This allowed me to analyze not only the ecological effects but also the economic implications and societal responses.

By engaging with different disciplines, I ensure a more comprehensive understanding of complex issues. It also fosters creativity and innovation, as it encourages the cross-pollination of ideas between fields. This approach has significantly enriched my research outcomes and its relevance for diverse stakeholders.”

18. What is your experience with securing funding for your research projects?

Securing funding is a critical part of academic research, and it’s a task that often falls to the researcher themselves. A potential employer would want to know that you have the skills and experience to successfully seek out, apply for, and secure the funding necessary to carry out your proposed projects. This question probes your ability to navigate this complex and often competitive process.

Example: “I have a solid track record in securing funding for research projects. I’ve successfully obtained grants from various sources including government bodies, private organizations and academic institutions. My approach involves identifying suitable funders, tailoring proposals to their specific interests, and demonstrating the potential impact of the research.

My expertise lies in crafting compelling narratives that highlight the significance of the project. This includes showcasing its originality, feasibility, and relevance to current societal or academic challenges.

Moreover, I maintain strong relationships with past funders which often leads to repeat funding. These connections also serve as valuable networks for collaborative research opportunities.”

19. How do you approach the process of publishing your research findings?

The process of getting research findings published is a critical part of an academic researcher’s job. It’s not just about doing the research, but also communicating your findings effectively to the wider scientific community. This question aims to understand your experience and approach in this area, ensuring you have the skills and perseverance to navigate the often complex and lengthy process of academic publishing.

Example: “Publishing research findings begins with selecting the most appropriate journal. I consider factors such as the relevance of my topic to the journal’s focus, its impact factor, and audience.

After selection, I prepare my manuscript in line with the specific guidelines provided by that journal. This includes structuring it into sections like abstract, introduction, methodology, results, and conclusion.

Once the draft is ready, I seek feedback from colleagues or mentors before submitting. Upon receiving reviewers’ comments, I revise accordingly ensuring all concerns are adequately addressed.

The process requires patience and resilience due to possible rejections or requests for revisions. It’s a continuous cycle of learning and improving.”

20. Can you provide an example of a research project where you encountered ethical dilemmas? How did you address them?

Ethics are the backbone of credible, responsible research. As an academic researcher, you’ll often be dealing with sensitive data, groundbreaking discoveries, or contentious topics. The interviewer wants to assess your understanding of research ethics, your ability to navigate ethical dilemmas, and your commitment to maintaining the highest standards of integrity in your work.

Example: “In a previous research project, we were studying the effects of certain medications on mental health. One ethical dilemma was whether to continue the study despite negative side-effects experienced by some participants.

We addressed this by conducting an interim analysis and consulting with our ethics committee. We decided to modify the dosage for those experiencing adverse effects while ensuring they were fully informed about potential risks. This balanced the need for valuable data with respect for participant welfare.”

21. What experience do you have with teaching or mentoring students in a research context?

A large part of being an academic researcher is often about passing on your knowledge and expertise to the next generation of scholars. Whether you’re guiding PhD students through their dissertations or helping undergraduates get their first taste of research, your ability to mentor and teach is key. This question allows interviewers to assess your suitability for this crucial aspect of the role.

Example: “I have had the opportunity to mentor several undergraduate and graduate students during my PhD. I guided them in developing their research proposals, conducting experiments, analyzing data, and writing reports. This involved regular meetings to discuss progress, troubleshoot issues, and provide feedback.

In addition, I’ve also supervised interns on specific research projects. My focus was not just on imparting knowledge but also nurturing critical thinking skills to enable them to conduct independent research.

Overall, these experiences have honed my ability to communicate complex ideas effectively and foster a productive learning environment.”

22. How do you approach collaborations with researchers from different fields or institutions?

Collaboration is the lifeblood of academic research. Not only does it allow for the exchange of ideas, but it also often leads to breakthroughs that wouldn’t have been possible otherwise. As such, hiring committees want to know that you have the ability to work well with others, even if they come from different disciplines or institutions. Your ability to navigate these relationships can greatly impact the success of your research.

Example: “Collaborating with researchers from different fields or institutions requires a blend of open-mindedness, effective communication, and respect for diversity. I approach such collaborations by first understanding their expertise and research methodologies. This helps in identifying common grounds and potential areas of synergy.

I believe in maintaining clear and regular communication to ensure that everyone is on the same page regarding objectives, roles, and timelines. Using collaborative tools can facilitate this process.

Respecting diverse perspectives is crucial as it often leads to innovative solutions. Therefore, I always value inputs from all team members, fostering an environment where everyone feels heard and appreciated.

In essence, my approach is centered around mutual respect, proactive communication, and leveraging collective intelligence to achieve our shared goals.”

23. Can you discuss a time when your research findings had practical implications or real-world applications?

Researchers are not just confined to the world of theory, they play an essential role in shaping our society, economy, and environment. Practical implications and real-world applications of research findings are often what drive societal advancements. Interviewers ask this question to gauge whether you understand the importance of research translation, and to assess your ability to create meaningful impact through your work.

Example: “During my PhD, I was part of a team researching the impact of climate change on agricultural yield. Our findings highlighted specific regions that would be most affected by changing weather patterns.

These results were not only published in academic journals, but also caught the attention of policy makers and NGOs working towards food security. They used our research to prioritize their efforts and resources in those vulnerable areas.

This experience showed me how academic research can directly influence real-world decisions and policies. It reinforced my belief in the importance of practical applications for research outcomes.”

24. How do you ensure your research is accessible and comprehensible to the broader academic community?

The art of research isn’t just about generating new knowledge—it’s also about making that knowledge accessible and comprehensible. Your ability to communicate your findings in a clear, plain language that can be understood by a variety of audiences is key. It ensures that your work has the potential to influence other researchers, policy-makers, and even the public. This question is asked to understand your skills and strategies in presenting your research in an accessible and comprehensible manner.

Example: “To ensure my research is accessible and comprehensible, I use clear language and avoid unnecessary jargon. I also provide a concise abstract that summarizes the key points of my work.

I believe in the power of visual aids like graphs, charts, and diagrams to present complex data in an easily digestible format.

Moreover, I make it a point to publish in open-access journals whenever possible, ensuring maximum reach.

Lastly, I engage with the academic community through seminars, webinars, and conferences to explain my work and receive feedback. This two-way communication helps me understand if my research is being understood correctly and what improvements can be made.”

25. What strategies do you employ to handle the challenges of conducting fieldwork, if applicable?

The essence of a researcher’s job is to navigate the uncharted territories of knowledge, and fieldwork can pose a myriad of challenges, from logistical issues to unexpected findings. Therefore, it’s critical to know that you have strategic problem-solving skills and can adapt on the fly, ensuring the validity and reliability of your research work while managing resources efficiently.

Example: “Conducting fieldwork can indeed present unique challenges. I prioritize meticulous planning, which involves understanding the environment and potential obstacles, then developing contingency plans.

Equally important is building relationships with local communities or stakeholders as they often provide valuable insights that enhance the research quality.

I also employ technological tools for data collection and analysis to ensure accuracy and efficiency. Lastly, maintaining ethical standards throughout the process is non-negotiable to uphold the integrity of the research.”

26. Discuss a time when you had to defend your research findings against criticism.

As an academic researcher, you’re often required to present your findings to a range of audiences, including peers, who may not always agree with your conclusions. Therefore, your ability to defend your research and handle criticism is a significant part of your role. Interviewers want to assess your problem-solving skills, your ability to handle conflict, and your commitment to the integrity and quality of your research.

Example: “During my PhD, I conducted research on the impact of climate change on crop yield. My findings suggested a significant negative effect, which was criticized by some peers who believed the impact was negligible.

I defended my findings by systematically presenting the robustness of my methodology and data sources. I also highlighted previous literature that supported my conclusions. Furthermore, I welcomed their critique as an opportunity to further refine my study, resulting in a more comprehensive paper.

This experience taught me the importance of open dialogue and constructive criticism in academic research.”

27. How do you approach the process of developing a new research question or project?

The heart of an academic researcher’s job is to create and explore new research questions or projects. A prospective employer needs to understand how you approach this task, as it will provide insight into your critical thinking abilities, creativity, and command of the research process. Your answer will help them determine if your research style aligns with the institution’s goals and values.

Example: “Developing a new research question or project begins with identifying gaps in the current body of knowledge. I dive into existing literature, noting areas that lack clarity or require further exploration.

Once an area of interest is identified, I formulate a preliminary research question. This question must be specific, measurable, achievable, relevant and time-bound (SMART).

The next step involves designing a methodology suitable for investigating this question. The method should align with the nature of the question and could involve quantitative, qualitative, or mixed methods approaches.

Throughout this process, it’s crucial to maintain flexibility as initial plans may need adjustment based on findings or unforeseen challenges. Rigorous review and refinement ensure the final research question is robust and valuable.”

28. What is your experience with interdisciplinary research and how has it influenced your work?

This query is designed to gauge your collaborative abilities and your versatility as a researcher. Interdisciplinary research is increasingly important in academia as it allows for a more comprehensive understanding of complex issues. It also testifies to your ability to adapt and learn new methodologies or theories outside your primary research area, thus indicating intellectual flexibility and curiosity.

Example: “I have actively participated in interdisciplinary research throughout my academic career, collaborating with experts from fields such as psychology, sociology, and computer science. This approach has enriched my perspective, allowing me to tackle complex problems using diverse methodologies.

The influence of this experience is evident in my work’s depth and breadth. It encourages innovative thinking and fosters a holistic understanding of the research topic. I believe that integrating knowledge across disciplines leads to more robust findings and impactful solutions.”

29. Can you describe a situation where you had to adapt your research methods due to resource constraints?

The path to knowledge discovery is rarely straightforward. As a researcher, you’re constantly required to improvise and adapt to unforeseen challenges, whether it’s a sudden budget cut, unexpected results, or difficulties in data collection. This question is designed to gauge your problem-solving skills and your ability to think on your feet, both of which are critical for success in academic research.

Example: “During my PhD, I was studying the impact of climate change on certain species. However, due to budget constraints, we couldn’t afford extensive fieldwork.

I adapted by leveraging online databases and remote sensing data for preliminary analysis, thus reducing the need for physical site visits. This not only saved costs but also allowed us to cover a larger geographical area in our research.

It was challenging to ensure the accuracy of secondary data, but it taught me how to be resourceful and adaptable in conducting rigorous academic research.”

30. How do you handle situations where research findings might be controversial or unpopular?

Scientific integrity is paramount in any research role, and sometimes, the truth that research uncovers isn’t what people want to hear. Hiring managers ask this question to gauge whether you can stand by your work, even in the face of adversity or resistance. They want to know if you have the courage and conviction to present your findings honestly, regardless of public opinion or external pressures.

Example: “In research, it’s crucial to uphold integrity and transparency, regardless of the potential controversy or unpopularity of findings. My approach involves presenting data objectively and ensuring that my methodology is robust and replicable.

I believe in fostering open dialogue around controversial topics. This includes acknowledging different perspectives while maintaining a firm commitment to scientific rigor.

If faced with backlash, I would engage critics constructively, addressing their concerns directly and professionally. After all, science thrives on discourse and scrutiny. It’s about discovering truth, not winning popularity contests.”

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Qualitative Research 101: Interviewing

5 Common Mistakes To Avoid When Undertaking Interviews

By: David Phair (PhD) and Kerryn Warren (PhD) | March 2022

Undertaking interviews is potentially the most important step in the qualitative research process. If you don’t collect useful, useable data in your interviews, you’ll struggle through the rest of your dissertation or thesis.  Having helped numerous students with their research over the years, we’ve noticed some common interviewing mistakes that first-time researchers make. In this post, we’ll discuss five costly interview-related mistakes and outline useful strategies to avoid making these.

Overview: 5 Interviewing Mistakes

• Not having a clear interview strategy /plan
• Not having good interview techniques /skills
• Not securing a suitable location and equipment
• Not having a basic risk management plan
• Not keeping your “ golden thread ” front of mind

1. Not having a clear interview strategy

The first common mistake that we’ll look at is that of starting the interviewing process without having first come up with a clear interview strategy or plan of action. While it’s natural to be keen to get started engaging with your interviewees, a lack of planning can result in a mess of data and inconsistency between interviews.

There are several design choices to decide on and plan for before you start interviewing anyone. Some of the most important questions you need to ask yourself before conducting interviews include:

• What are the guiding research aims and research questions of my study?
• Will I use a structured, semi-structured or unstructured interview approach?
• How will I record the interviews (audio or video)?
• Who will be interviewed and by whom ?
• What ethics and data law considerations do I need to adhere to?
• How will I analyze my data? 

Let’s take a quick look at some of these.

The core objective of the interviewing process is to generate useful data that will help you address your overall research aims. Therefore, your interviews need to be conducted in a way that directly links to your research aims, objectives and research questions (i.e. your “golden thread”). This means that you need to carefully consider the questions you’ll ask to ensure that they align with and feed into your golden thread. If any question doesn’t align with this, you may want to consider scrapping it.

Another important design choice is whether you’ll use an unstructured, semi-structured or structured interview approach . For semi-structured interviews, you will have a list of questions that you plan to ask and these questions will be open-ended in nature. You’ll also allow the discussion to digress from the core question set if something interesting comes up. This means that the type of information generated might differ a fair amount between interviews.

Contrasted to this, a structured approach to interviews is more rigid, where a specific set of closed questions is developed and asked for each interviewee in exactly the same order. Closed questions have a limited set of answers, that are often single-word answers. Therefore, you need to think about what you’re trying to achieve with your research project (i.e. your research aims) and decided on which approach would be best suited in your case.

It is also important to plan ahead with regards to who will be interviewed and how. You need to think about how you will approach the possible interviewees to get their cooperation, who will conduct the interviews, when to conduct the interviews and how to record the interviews. For each of these decisions, it’s also essential to make sure that all ethical considerations and data protection laws are taken into account.

Finally, you should think through how you plan to analyze the data (i.e., your qualitative analysis method) generated by the interviews. Different types of analysis rely on different types of data, so you need to ensure you’re asking the right types of questions and correctly guiding your respondents.

Simply put, you need to have a plan of action regarding the specifics of your interview approach before you start collecting data. If not, you’ll end up drifting in your approach from interview to interview, which will result in inconsistent, unusable data.

2. Not having good interview technique

While you’re generally not expected to become you to be an expert interviewer for a dissertation or thesis, it is important to practice good interview technique and develop basic interviewing skills .

Let’s go through some basics that will help the process along.

Firstly, before the interview , make sure you know your interview questions well and have a clear idea of what you want from the interview. Naturally, the specificity of your questions will depend on whether you’re taking a structured, semi-structured or unstructured approach, but you still need a consistent starting point . Ideally, you should develop an interview guide beforehand (more on this later) that details your core question and links these to the research aims, objectives and research questions.

Before you undertake any interviews, it’s a good idea to do a few mock interviews with friends or family members. This will help you get comfortable with the interviewer role, prepare for potentially unexpected answers and give you a good idea of how long the interview will take to conduct. In the interviewing process, you’re likely to encounter two kinds of challenging interviewees ; the two-word respondent and the respondent who meanders and babbles. Therefore, you should prepare yourself for both and come up with a plan to respond to each in a way that will allow the interview to continue productively.

To begin the formal interview , provide the person you are interviewing with an overview of your research. This will help to calm their nerves (and yours) and contextualize the interaction. Ultimately, you want the interviewee to feel comfortable and be willing to be open and honest with you, so it’s useful to start in a more casual, relaxed fashion and allow them to ask any questions they may have. From there, you can ease them into the rest of the questions.

As the interview progresses , avoid asking leading questions (i.e., questions that assume something about the interviewee or their response). Make sure that you speak clearly and slowly , using plain language and being ready to paraphrase questions if the person you are interviewing misunderstands. Be particularly careful with interviewing English second language speakers to ensure that you’re both on the same page.

Engage with the interviewee by listening to them carefully and acknowledging that you are listening to them by smiling or nodding. Show them that you’re interested in what they’re saying and thank them for their openness as appropriate. This will also encourage your interviewee to respond openly.

Need a helping hand?

3. Not securing a suitable location and quality equipment

Where you conduct your interviews and the equipment you use to record them both play an important role in how the process unfolds. Therefore, you need to think carefully about each of these variables before you start interviewing.

Poor location: A bad location can result in the quality of your interviews being compromised, interrupted, or cancelled. If you are conducting physical interviews, you’ll need a location that is quiet, safe, and welcoming . It’s very important that your location of choice is not prone to interruptions (the workplace office is generally problematic, for example) and has suitable facilities (such as water, a bathroom, and snacks).

If you are conducting online interviews , you need to consider a few other factors. Importantly, you need to make sure that both you and your respondent have access to a good, stable internet connection and electricity. Always check before the time that both of you know how to use the relevant software and it’s accessible (sometimes meeting platforms are blocked by workplace policies or firewalls). It’s also good to have alternatives in place (such as WhatsApp, Zoom, or Teams) to cater for these types of issues.

Poor equipment: Using poor-quality recording equipment or using equipment incorrectly means that you will have trouble transcribing, coding, and analyzing your interviews. This can be a major issue , as some of your interview data may go completely to waste if not recorded well. So, make sure that you use good-quality recording equipment and that you know how to use it correctly.

To avoid issues, you should always conduct test recordings before every interview to ensure that you can use the relevant equipment properly. It’s also a good idea to spot check each recording afterwards, just to make sure it was recorded as planned. If your equipment uses batteries, be sure to always carry a spare set.

4. Not having a basic risk management plan

Many possible issues can arise during the interview process. Not planning for these issues can mean that you are left with compromised data that might not be useful to you. Therefore, it’s important to map out some sort of risk management plan ahead of time, considering the potential risks, how you’ll minimize their probability and how you’ll manage them if they materialize.

Common potential issues related to the actual interview include cancellations (people pulling out), delays (such as getting stuck in traffic), language and accent differences (especially in the case of poor internet connections), issues with internet connections and power supply. Other issues can also occur in the interview itself. For example, the interviewee could drift off-topic, or you might encounter an interviewee who does not say much at all.

You can prepare for these potential issues by considering possible worst-case scenarios and preparing a response for each scenario. For instance, it is important to plan a backup date just in case your interviewee cannot make it to the first meeting you scheduled with them. It’s also a good idea to factor in a 30-minute gap between your interviews for the instances where someone might be late, or an interview runs overtime for other reasons. Make sure that you also plan backup questions that could be used to bring a respondent back on topic if they start rambling, or questions to encourage those who are saying too little.

In general, it’s best practice to plan to conduct more interviews than you think you need (this is called oversampling ). Doing so will allow you some room for error if there are interviews that don’t go as planned, or if some interviewees withdraw. If you need 10 interviews, it is a good idea to plan for 15. Likely, a few will cancel , delay, or not produce useful data.

5. Not keeping your golden thread front of mind

We touched on this a little earlier, but it is a key point that should be central to your entire research process. You don’t want to end up with pages and pages of data after conducting your interviews and realize that it is not useful to your research aims . Your research aims, objectives and research questions – i.e., your golden thread – should influence every design decision and should guide the interview process at all times. 

A useful way to avoid this mistake is by developing an interview guide before you begin interviewing your respondents. An interview guide is a document that contains all of your questions with notes on how each of the interview questions is linked to the research question(s) of your study. You can also include your research aims and objectives here for a more comprehensive linkage. 

You can easily create an interview guide by drawing up a table with one column containing your core interview questions . Then add another column with your research questions , another with expectations that you may have in light of the relevant literature and another with backup or follow-up questions . As mentioned, you can also bring in your research aims and objectives to help you connect them all together. If you’d like, you can download a copy of our free interview guide here .

Recap: Qualitative Interview Mistakes

In this post, we’ve discussed 5 common costly mistakes that are easy to make in the process of planning and conducting qualitative interviews.

To recap, these include:

If you have any questions about these interviewing mistakes, drop a comment below. Alternatively, if you’re interested in getting 1-on-1 help with your thesis or dissertation , check out our dissertation coaching service or book a free initial consultation with one of our friendly Grad Coaches.

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Qualitative Research Questions: Gain Powerful Insights + 25 Examples

We review the basics of qualitative research questions, including their key components, how to craft them effectively, & 25 example questions.

Einstein was many things—a physicist, a philosopher, and, undoubtedly, a mastermind. He also had an incredible way with words. His quote, "Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted," is particularly poignant when it comes to research. 

Some inquiries call for a quantitative approach, for counting and measuring data in order to arrive at general conclusions. Other investigations, like qualitative research, rely on deep exploration and understanding of individual cases in order to develop a greater understanding of the whole. That’s what we’re going to focus on today.

Qualitative research questions focus on the "how" and "why" of things, rather than the "what". They ask about people's experiences and perceptions , and can be used to explore a wide range of topics.

The following article will discuss the basics of qualitative research questions, including their key components, and how to craft them effectively. You'll also find 25 examples of effective qualitative research questions you can use as inspiration for your own studies.

Let’s get started!

What are qualitative research questions, and when are they used?

When researchers set out to conduct a study on a certain topic, their research is chiefly directed by an overarching question . This question provides focus for the study and helps determine what kind of data will be collected.

By starting with a question, we gain parameters and objectives for our line of research. What are we studying? For what purpose? How will we know when we’ve achieved our goals?

Of course, some of these questions can be described as quantitative in nature. When a research question is quantitative, it usually seeks to measure or calculate something in a systematic way.

For example:

• How many people in our town use the library?
• What is the average income of families in our city?
• How much does the average person weigh?

Other research questions, however—and the ones we will be focusing on in this article—are qualitative in nature. Qualitative research questions are open-ended and seek to explore a given topic in-depth.

According to the Australian & New Zealand Journal of Psychiatry , “Qualitative research aims to address questions concerned with developing an understanding of the meaning and experience dimensions of humans’ lives and social worlds.”

This type of research can be used to gain a better understanding of people’s thoughts, feelings and experiences by “addressing questions beyond ‘what works’, towards ‘what works for whom when, how and why, and focusing on intervention improvement rather than accreditation,” states one paper in Neurological Research and Practice .

Qualitative questions often produce rich data that can help researchers develop hypotheses for further quantitative study.

• What are people’s thoughts on the new library?
• How does it feel to be a first-generation student at our school?
• How do people feel about the changes taking place in our town?

As stated by a paper in Human Reproduction , “...‘qualitative’ methods are used to answer questions about experience, meaning, and perspective, most often from the standpoint of the participant. These data are usually not amenable to counting or measuring.”

Both quantitative and qualitative questions have their uses; in fact, they often complement each other. A well-designed research study will include a mix of both types of questions in order to gain a fuller understanding of the topic at hand.

If you would like to recruit unlimited participants for qualitative research for free and only pay for the interview you conduct, try using Respondent  today. 

Crafting qualitative research questions for powerful insights

Now that we have a basic understanding of what qualitative research questions are and when they are used, let’s take a look at how you can begin crafting your own.

According to a study in the International Journal of Qualitative Studies in Education, there is a certain process researchers should follow when crafting their questions, which we’ll explore in more depth.

1. Beginning the process 

Start with a point of interest or curiosity, and pose a draft question or ‘self-question’. What do you want to know about the topic at hand? What is your specific curiosity? You may find it helpful to begin by writing several questions.

For example, if you’re interested in understanding how your customer base feels about a recent change to your product, you might ask: 

• What made you decide to try the new product?
• How do you feel about the change?
• What do you think of the new design/functionality?
• What benefits do you see in the change?

2. Create one overarching, guiding question 

At this point, narrow down the draft questions into one specific question. “Sometimes, these broader research questions are not stated as questions, but rather as goals for the study.”

As an example of this, you might narrow down these three questions: 

into the following question: 

• What are our customers’ thoughts on the recent change to our product?

3. Theoretical framing 

As you read the relevant literature and apply theory to your research, the question should be altered to achieve better outcomes. Experts agree that pursuing a qualitative line of inquiry should open up the possibility for questioning your original theories and altering the conceptual framework with which the research began.

If we continue with the current example, it’s possible you may uncover new data that informs your research and changes your question. For instance, you may discover that customers’ feelings about the change are not just a reaction to the change itself, but also to how it was implemented. In this case, your question would need to reflect this new information: 

• How did customers react to the process of the change, as well as the change itself?

4. Ethical considerations 

A study in the International Journal of Qualitative Studies in Education stresses that ethics are “a central issue when a researcher proposes to study the lives of others, especially marginalized populations.” Consider how your question or inquiry will affect the people it relates to—their lives and their safety. Shape your question to avoid physical, emotional, or mental upset for the focus group.

In analyzing your question from this perspective, if you feel that it may cause harm, you should consider changing the question or ending your research project. Perhaps you’ve discovered that your question encourages harmful or invasive questioning, in which case you should reformulate it.

5. Writing the question 

The actual process of writing the question comes only after considering the above points. The purpose of crafting your research questions is to delve into what your study is specifically about” Remember that qualitative research questions are not trying to find the cause of an effect, but rather to explore the effect itself.

Your questions should be clear, concise, and understandable to those outside of your field. In addition, they should generate rich data. The questions you choose will also depend on the type of research you are conducting: 

• If you’re doing a phenomenological study, your questions might be open-ended, in order to allow participants to share their experiences in their own words.
• If you’re doing a grounded-theory study, your questions might be focused on generating a list of categories or themes.
• If you’re doing ethnography, your questions might be about understanding the culture you’re studying.

Whenyou have well-written questions, it is much easier to develop your research design and collect data that accurately reflects your inquiry.

In writing your questions, it may help you to refer to this simple flowchart process for constructing questions:

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25 examples of expertly crafted qualitative research questions

It's easy enough to cover the theory of writing a qualitative research question, but sometimes it's best if you can see the process in practice. In this section, we'll list 25 examples of B2B and B2C-related qualitative questions.

Let's begin with five questions. We'll show you the question, explain why it's considered qualitative, and then give you an example of how it can be used in research.

1. What is the customer's perception of our company's brand?

Qualitative research questions are often open-ended and invite respondents to share their thoughts and feelings on a subject. This question is qualitative because it seeks customer feedback on the company's brand. 

This question can be used in research to understand how customers feel about the company's branding, what they like and don't like about it, and whether they would recommend it to others.

2. Why do customers buy our product?

This question is also qualitative because it seeks to understand the customer's motivations for purchasing a product. It can be used in research to identify the reasons  customers buy a certain product, what needs or desires the product fulfills for them, and how they feel about the purchase after using the product.

3. How do our customers interact with our products?

Again, this question is qualitative because it seeks to understand customer behavior. In this case, it can be used in research to see how customers use the product, how they interact with it, and what emotions or thoughts the product evokes in them.

4. What are our customers' biggest frustrations with our products?

By seeking to understand customer frustrations, this question is qualitative and can provide valuable insights. It can be used in research to help identify areas in which the company needs to make improvements with its products.

5. How do our customers feel about our customer service?

Rather than asking why customers like or dislike something, this question asks how they feel. This qualitative question can provide insights into customer satisfaction or dissatisfaction with a company. 

This type of question can be used in research to understand what customers think of the company's customer service and whether they feel it meets their needs.

20 more examples to refer to when writing your question

Now that you’re aware of what makes certain questions qualitative, let's move into 20 more examples of qualitative research questions:

• How do your customers react when updates are made to your app interface?
• How do customers feel when they complete their purchase through your ecommerce site?
• What are your customers' main frustrations with your service?
• How do people feel about the quality of your products compared to those of your competitors?
• What motivates customers to refer their friends and family members to your product or service?
• What are the main benefits your customers receive from using your product or service?
• How do people feel when they finish a purchase on your website?
• What are the main motivations behind customer loyalty to your brand?
• How does your app make people feel emotionally?
• For younger generations using your app, how does it make them feel about themselves?
• What reputation do people associate with your brand?
• How inclusive do people find your app?
• In what ways are your customers' experiences unique to them?
• What are the main areas of improvement your customers would like to see in your product or service?
• How do people feel about their interactions with your tech team?
• What are the top five reasons people use your online marketplace?
• How does using your app make people feel in terms of connectedness?
• What emotions do people experience when they're using your product or service?
• Aside from the features of your product, what else about it attracts customers?
• How does your company culture make people feel?

As you can see, these kinds of questions are completely open-ended. In a way, they allow the research and discoveries made along the way to direct the research. The questions are merely a starting point from which to explore.

This video offers tips on how to write good qualitative research questions, produced by Qualitative Research Expert, Kimberly Baker.

Wrap-up: crafting your own qualitative research questions.

Over the course of this article, we've explored what qualitative research questions are, why they matter, and how they should be written. Hopefully you now have a clear understanding of how to craft your own.

Remember, qualitative research questions should always be designed to explore a certain experience or phenomena in-depth, in order to generate powerful insights. As you write your questions, be sure to keep the following in mind:

• Are you being inclusive of all relevant perspectives?
• Are your questions specific enough to generate clear answers?
• Will your questions allow for an in-depth exploration of the topic at hand?
• Do the questions reflect your research goals and objectives?

If you can answer "yes" to all of the questions above, and you've followed the tips for writing qualitative research questions we shared in this article, then you're well on your way to crafting powerful queries that will yield valuable insights.

Download Free E-Book

Asking the right questions in the right way is the key to research success. That’s true for not just the discussion guide but for every step of a research project. Following are 100+ questions that will take you from defining your research objective through  screening and participant discussions.

Fill out the form below to access free e-book! 

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Research, Record, and Transcribe Better

Preparing Questions for a Qualitative Research Interview

Updated on: June 22, 2024

A qualitative research interview is an invaluable tool for researchers. Whether one’s studying social phenomena, exploring personal narratives, or investigating complex issues, interviews offer a means to gain unique insights. 

“The quality of the data collected in a qualitative research interview is highly dependent on the quality and appropriateness of the questions asked.”

But how do you prepare the right questions to ensure your interviews yield rich data? In this guide, we’ll explore the types of qualitative research interviews and provide tips for crafting effective questions.

Table of Contents

Types of Qualitative Research Interviews

Before diving into question preparation, it’s important to select the type of qualitative research interview that’s best suited for the study at hand.

There are three types of qualitative research interviews:

Structured Interviews 

Structured interviews involve asking the same set of pre-written questions to every participant. This approach ensures consistency, making it easier to compare data between participants or groups later.

When conducting structured interviews, keep these guidelines in mind:

• Pre-written Questions : All questions, including probes, should be meticulously written in advance.
• Detailed Questions : Questions should be detailed enough to be used verbatim during interviews.
• Consistent Sequence : The sequence of questions should be pre-decided and consistent across interviews.

Example of a Structured Interview Question

Question : Thinking back to your childhood days in Chelsea, can you remember what kind of local music was popular at the time?

• Why do you think it was so popular?
• Where was it played?
• Were there other popular genres?

Structured interviews are ideal when you need uniform data collection across all participants. They are common in large-scale studies or when comparing responses quantitatively.

Read more: Advantages & Disadvantages of Structured Interviews

Semi-structured Interviews 

The second type of qualitative interviews are semi-structured interviews. In these interviews, the  interview guide outlines the topics to be explored, but the actual questions are not pre-written.

This approach allows interviewers the freedom to phrase questions spontaneously and explore topics in more depth.

Example of a Semi-Structured Interview Question

Question : What problems did the participant face growing up in the community?

• Education-related.
• Related to their immediate family.
• Related to the community in general.

Semi-structured interviews strike a balance between flexibility and structure. They offer a framework within which interviewers can adapt questions to participants’ responses, making them suitable for in-depth exploration.

Unstructured Interviews 

In unstructured interviews, often referred to as  informal conversational interviews , are characterized by a lack of formal guidelines, predefined questions, or sequencing.

Questions emerge during the interview based on the conversation’s flow and the interviewee’s observations. Consequently, each unstructured interview is unique, and questions may evolve over time.

Unstructured interviews are highly exploratory and can lead to unexpected insights. They are particularly valuable when studying complex or novel phenomena where predefined questions may limit understanding.

Deciding What Information You Need

Once you’ve chosen the type of interview that suits your research study, the next step is to decide what information you need to collect.

Patton’s six types of questions offer a framework for shaping your inquiries:

• Behavior or Experience : Explore participants’ actions and experiences.
• Opinion or Belief : Probe participants’ beliefs, attitudes, and opinions.
• Feelings : Delve into the emotional aspects of participants’ experiences.
• Knowledge : Assess participants’ understanding and awareness of a topic.
• Sensory : Investigate how participants perceive and interact with their environment.
• Background or Demographic : Collect information about participants’ personal characteristics and histories.

Based on these categories, create a list of the specific information you aim to collect through the interview. This step ensures that your questions align with your research objectives.

Writing the Qualitative Research Interview Questions

After deciding the type of interview and nature of information you’d like to gather, the next step is to write the actual questions. 

Using Open-Ended Questions

Open-ended questions are the backbone of qualitative research interviews. They encourage participants to share their experiences and thoughts in-depth, providing rich, detailed data.

Avoid ‘yes’ or ‘no’ questions, as they limit responses. Instead, use open-ended questions that grant participants the freedom to express themselves. Here are some examples – 

Examples of Open-Ended Questions

How do you feel about working at ABC Corp. during your initial years there?

• Encourages participants to share their emotions and experiences.

Can you describe the attitudes and approach to work of the other people working with you at the time?

• Invites participants to reflect on their colleagues’ behaviors and attitudes.

Tell me more about your relationship with your peers.

• Encourages participants to provide narrative insights into their relationships.

Read More: 100 Open-Ended Qualitative Interview Questions

Going from Unstructured to Structured Questions

Unstructured Questions allow the interviewee to guide the conversation, letting them focus on what they think is most important.

These questions make the interview longer, but also provide richer and deeper insight.

Examples of Unstructured Questions

• Tell me about your experience working at [xxx].
• What did it feel like to live in that neighborhood?
• What stood out to you as the defining characteristic of that neighborhood?

Examples of Structured Questions

• What are some ways people dealt with the health issues caused by excessive chemical industries in the neighborhood?
• As an employee at ABC Corp. during the time, did you observe any specific actions taken by the employers to address the issue?

Probing Questions

Probing questions are used to get more information about an answer or clarify something. They help interviewers dig deeper, clarify responses, and gain a more comprehensive understanding.

Examples of Probing Questions

Tell me more about that.

• Encourages participants to elaborate on their previous response.

And how did you feel about that?

• Invites participants to share their emotional reactions.

What do you mean when you say [xxx]?

• Seeks clarification on ambiguous or complex statements.

Probing questions enhance the depth and clarity of the data collected, however they should be used judiciously to avoid overwhelming participants.

A General Last Question

As your interview approaches its conclusion, it’s beneficial to have a general last question that allows the interviewee to share any additional thoughts or opinions they feel are relevant.

For instance, you might ask:

Thank you for all that valuable information. Is there anything else you’d like to add before we end?

This open-ended question provides participants with a final opportunity to express themselves fully, ensuring that no critical insights are left unshared.

Preparing questions for qualitative research interviews requires a thoughtful approach that considers the interview type, desired information, and the balance between structured and unstructured questioning.

Here’s a great guide from the Harvard University on the subject.

Read More: How to Transcribe an Interview – A Complete Guide

• Choosing the Right Setting for a Qualitative Research Interview
• 5 Ways Researchers can Transcribe from Audio to Text

Reader Interactions

hlabishi says

April 8, 2015 at 12:37 pm

I found the information valuable. It will assist me a lot with my research work.

Harpinder says

June 8, 2015 at 10:40 pm

I am going for my pilot study. Above information is really valuable for me. Thank you.

September 28, 2015 at 10:21 am

thank you for Patton’s 6 types of questions related to: 1. Behavior or experience. 2. Opinion or belief. 3. Feelings. 4. Knowledge. 5. Sensory. 6. Background or demographic. Really helpful

IBRAHIM A. ALIYU says

October 7, 2015 at 6:04 pm

Very interesting and good guides, thanks a lot

Dumisani says

July 31, 2017 at 7:55 am

Very informative. Thank you

Yongama says

June 5, 2018 at 11:57 pm

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Joshua Nonwo says

June 3, 2019 at 11:02 pm

vital information that really help me to do my research. thank you so much.

June 12, 2019 at 7:36 pm

Thanks a lot. Example of structured interview broadens My mind in formulating my structured research question. Indeed very helpful.

mwiine says

November 29, 2019 at 6:31 am

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Kayayoo isaac says

November 29, 2019 at 7:54 am

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Daniel says

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December 8, 2020 at 9:03 am

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Cosmas W.K. Mereku (Prof.) says

June 15, 2021 at 8:59 am

I am teaching 42 MPhil and 6 PhD postgraduate music students research methods this academic year. Your guide to qualitative research interview questions has been very useful. Because the students are in different disciplines (music education, music composition, ethnomusicology and performance), all the types of questions discussed have been very useful. Thank you very much.

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Chapter 13: Interviews

Danielle Berkovic

Learning outcomes

Upon completion of this chapter, you should be able to:

• Understand when to use interviews in qualitative research.
• Develop interview questions for an interview guide.
• Understand how to conduct an interview.

What are interviews?

An interviewing method is the most commonly used data collection technique in qualitative research. 1 The purpose of an interview is to explore the experiences, understandings, opinions and motivations of research participants. 2 Interviews are conducted one-on-one with the researcher and the participant. Interviews are most appropriate when seeking to understand a participant’s subjective view of an experience and are also considered suitable for the exploration of sensitive topics.

What are the different types of interviews?

There are four main types of interviews:

• Key stakeholder: A key stakeholder interview aims to explore one issue in detail with a person of interest or importance concerning the research topic. 3 Key stakeholder interviews seek the views of experts on some cultural, political or health aspects of the community, beyond their personal beliefs or actions. An example of a key stakeholder is the Chief Health Officer of Victoria (Australia’s second-most populous state) who oversaw the world’s longest lockdowns in response to the COVID-19 pandemic.
• Dyad: A dyad interview aims to explore one issue in a level of detail with a dyad (two people). This form of interviewing is used when one participant of the dyad may need some support or is not wholly able to articulate themselves (e.g. people with cognitive impairment, or children). Independence is acknowledged and the interview is analysed as a unit. 4
• Narrative: A narrative interview helps individuals tell their stories, and prioritises their own perspectives and experiences using the language that they prefer. 5 This type of interview has been widely used in social research but is gaining prominence in health research to better understand person-centred care, for example, negotiating exercise and food abstinence whilst living with Type 2 diabetes. 6,7
• Life history: A life history interview allows the researcher to explore a person’s individual and subjective experiences within a history of the time framework. 8 Life history interviews challenge the researcher to understand how people’s current attitudes, behaviours and choices are influenced by previous experiences or trauma. Life history interviews have been conducted with Holocaust survivors 9 and youth who have been forcibly recruited to war. 10

Table 13.4 provides a summary of four studies, each adopting one of these types of interviews.

Interviewing techniques

There are two main interview techniques:

• Semi-structured: Semi-structured interviewing aims to explore a few issues in moderate detail, to expand the researcher’s knowledge at some level. 11 Semi-structured interviews give the researcher the advantage of remaining reasonably objective while enabling participants to share their perspectives and opinions. The researcher should create an interview guide with targeted open questions to direct the interview. As examples, semi-structured interviews have been used to extend knowledge of why women might gain excess weight during pregnancy, 12 and to update guidelines for statin uptake. 13
• In-depth: In-depth interviewing aims to explore a person’s subjective experiences and feelings about a particular topic. 14 In-depth interviews are often used to explore emotive (e.g. end-of-life care) 15 and complex (e.g. adolescent pregnancy) topics. 16 The researcher should create an interview guide with selected open questions to ask of the participant, but the participant should guide the direction of the interview more than in a semi-structured setting. In-depth interviews value participants’ lived experiences and are frequently used in phenomenology studies (as described in Chapter 6) .

When to use the different types of interview s

The type of interview a researcher uses should be determined by the study design, the research aims and objectives, and participant demographics. For example, if conducting a descriptive study, semi-structured interviews may be the best method of data collection. As explained in Chapter 5 , descriptive studies seek to describe phenomena, rather than to explain or interpret the data. A semi-structured interview, which seeks to expand upon some level of existing knowledge, will likely best facilitate this.

Similarly, if conducting a phenomenological study, in-depth interviews may be the best method of data collection. As described in Chapter 6 , the key concept of phenomenology is the individual. The emphasis is on the lived experience of that individual and the person’s sense-making of those experiences. Therefore, an in-depth interview is likely best placed to elicit that rich data.

While some interview types are better suited to certain study designs, there are no restrictions on the type of interview that may be used. For example, semi-structured interviews provide an excellent accompaniment to trial participation (see Chapter 11 about mixed methods), and key stakeholder interviews, as part of an action research study, can be used to define priorities, barriers and enablers to implementation.

How do I write my interview questions?

An interview aims to explore the experiences, understandings, opinions and motivations of research participants. The general rule is that the interviewee should speak for 80 per cent of the interview, and the interviewer should only be asking questions and clarifying responses, for about 20 per cent of the interview. This percentage may differ depending on the interview type; for example, a semi-structured interview involves the researcher asking more questions than in an in-depth interview. Still, to facilitate free-flowing responses, it is important to use open-ended language to encourage participants to be expansive in their responses. Examples of open-ended terms include questions that start with ‘who’, ‘how’ and ‘where’.

The researcher should avoid closed-ended questions that can be answered with yes or no, and limit conversation. For example, asking a participant ‘Did you have this experience?’ can elicit a simple ‘yes’, whereas asking them to ‘Describe your experience’, will likely encourage a narrative response. Table 13.1 provides examples of terminology to include and avoid in developing interview questions.

Table 13.1. Interview question formats to use and avoid

How long should my interview be?

There is no rule about how long an interview should take. Different types of interviews will likely run for different periods of time, but this also depends on the research question/s and the type of participant. For example, given that a semi-structured interview is seeking to expand on some previous knowledge, the interview may need no longer than 30 minutes, or up to one hour. An in-depth interview seeks to explore a topic in a greater level of detail and therefore, at a minimum, would be expected to last an hour. A dyad interview may be as short as 15 minutes (e.g. if the dyad is a person with dementia and a family member or caregiver) or longer, depending on the pairing.

Designing your interview guide

To figure out what questions to ask in an interview guide, the researcher may consult the literature, speak to experts (including people with lived experience) about the research and draw on their current knowledge. The topics and questions should be mapped to the research question/s, and the interview guide should be developed well in advance of commencing data collection. This enables time and opportunity to pilot-test the interview guide. The pilot interview provides an opportunity to explore the language and clarity of questions, the order and flow of the guide and to determine whether the instructions are clear to participants both before and after the interview. It can be beneficial to pilot-test the interview guide with someone who is not familiar with the research topic, to make sure that the language used is easily understood (and will be by participants, too). The study design should be used to determine the number of questions asked and the duration of the interview should guide the extent of the interview guide. The participant type may also determine the extent of the interview guide; for example, clinicians tend to be time-poor and therefore shorter, focused interviews are optimal. An interview guide is also likely to be shorter for a descriptive study than a phenomenological or ethnographic study, given the level of detail required. Chapter 5 outlined a descriptive study in which participants who had undergone percutaneous coronary intervention were interviewed. The interview guide consisted of four main questions and subsequent probing questions, linked to the research questions (see Table 13.2). 17

Table 13.2. Interview guide for a descriptive study

Table 13.3 is an example of a larger and more detailed interview guide, designed for the qualitative component of a mixed-methods study aiming to examine the work and financial effects of living with arthritis as a younger person. The questions are mapped to the World Health Organization’s International Classification of Functioning, Disability, and Health, which measures health and disability at individual and population levels. 18

Table 13.3. Detailed interview guide

It is important to create an interview guide, for the following reasons:

• The researcher should be familiar with their research questions.
• Using an interview guide will enable the incorporation of feedback from the piloting process.
• It is difficult to predict how participants will respond to interview questions. They may answer in a way that is anticipated or they may provide unanticipated insights that warrant follow-up. An interview guide (a physical or digital copy) enables the researcher to note these answers and follow-up with appropriate inquiry.
• Participants will likely have provided heterogeneous answers to certain questions. The interview guide enables the researcher to note similarities and differences across various interviews, which may be important in data analysis.
• Even experienced qualitative researchers get nervous before an interview! The interview guide provides a safety net if the researcher forgets their questions or needs to anticipate the next question.

Setting up the interview

In the past, most interviews were conducted in person or by telephone. Emerging technologies promote easier access to research participation (e.g. by people living in rural or remote communities, or for people with mobility limitations). Even in metropolitan settings, many interviews are now conducted electronically (e.g. using videoconferencing platforms). Regardless of your interview setting, it is essential that the interview environment is comfortable for the participant. This process can begin as soon as potential participants express interest in your research. Following are some tips from the literature and our own experiences of leading interviews:

• Answer questions and set clear expectations . Participating in research is not an everyday task. People do not necessarily know what to expect during a research interview, and this can be daunting. Give people as much information as possible, answer their questions about the research and set clear expectations about what the interview will entail and how long it is expected to last. Let them know that the interview will be recorded for transcription and analysis purposes. Consider sending the interview questions a few days before the interview. This gives people time and space to reflect on their experiences, consider their responses to questions and to provide informed consent for their participation.
• Consider your setting . If conducting the interview in person, consider the location and room in which the interview will be held. For example, if in a participant’s home, be mindful of their private space. Ask if you should remove your shoes before entering their home. If they offer refreshments (which in our experience many participants do), accept it with gratitude if possible. These considerations apply beyond the participant’s home; if using a room in an office setting, consider privacy and confidentiality, accessibility and potential for disruption. Consider the temperature as well as the furniture in the room, who may be able to overhear conversations and who may walk past. Similarly, if interviewing by phone or online, take time to assess the space, and if in a house or office that is not quiet or private, use headphones as needed.
• Build rapport. The research topic may be important to participants from a professional perspective, or they may have deep emotional connections to the topic of interest. Regardless of the nature of the interview, it is important to remember that participants are being asked to open up to an interviewer who is likely to be a stranger. Spend some time with participants before the interview, to make sure that they are comfortable. Engage in some general conversation, and ask if they have any questions before you start. Remember that it is not a normal part of someone’s day to participate in research. Make it an enjoyable and/or meaningful experience for them, and it will enhance the data that you collect.
• Let participants guide you. Oftentimes, the ways in which researchers and participants describe the same phenomena are different. In the interview, reflect the participant’s language. Make sure they feel heard and that they are willing and comfortable to speak openly about their experiences. For example, our research involves talking to older adults about their experience of falls. We noticed early in this research that participants did not use the word ‘fall’ but would rather use terms such as ‘trip’, ‘went over’ and ‘stumbled’. As interviewers we adopted the participant’s language into our questions.
• Listen consistently and express interest. An interview is more complex than a simple question-and-answer format. The best interview data comes from participants feeling comfortable and confident to share their stories. By the time you are completing the 20th interview, it can be difficult to maintain the same level of concentration as with the first interview. Try to stay engaged: nod along with your participants, maintain eye contact, murmur in agreement and sympathise where warranted.
• The interviewer is both the data collector and the data collection instrument. The data received is only as good as the questions asked. In qualitative research, the researcher influences how participants answer questions. It is important to remain reflexive and aware of how your language, body language and attitude might influence the interview. Being rested and prepared will enhance the quality of the questions asked and hence the data collected.
• Avoid excessive use of ‘why’. It can be challenging for participants to recall why they felt a certain way or acted in a particular manner. Try to avoid asking ‘why’ questions too often, and instead adopt some of the open language described earlier in the chapter.

After your interview

When you have completed your interview, thank the participant and let them know they can contact you if they have any questions or follow-up information they would like to provide. If the interview has covered sensitive topics or the participant has become distressed throughout the interview, make sure that appropriate referrals and follow-up are provided (see section 6).

Download the recording from your device and make sure it is saved in a secure location that can only be accessed by people on the approved research team (see Chapters 35 and 36).

It is important to know what to do immediately after each interview is completed. Interviews should be transcribed – that is, reproduced verbatim for data analysis. Transcribing data is an important step in the process of analysis, but it is very time-consuming; transcribing a 60-minute interview can take up to 8 hours. Data analysis is discussed in Section 4.

Table 13.4. Examples of the four types of interviews

Interviews are the most common data collection technique in qualitative research. There are four main types of interviews; the one you choose will depend on your research question, aims and objectives. It is important to formulate open-ended interview questions that are understandable and easy for participants to answer. Key considerations in setting up the interview will enhance the quality of the data obtained and the experience of the interview for the participant and the researcher.

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• Bergenholtz H, Missel M, Timm H. Talking about death and dying in a hospital setting – a qualitative study of the wishes for end-of-life conversations from the perspective of patients and spouses. BMC Palliat Care . 2020;19(1):168. doi:10.1186/s12904-020-00675-1
• Olorunsaiye CZ, Degge HM, Ubanyi TO, Achema TA, Yaya S. “It’s like being involved in a car crash”: teen pregnancy narratives of adolescents and young adults in Jos, Nigeria. Int Health . 2022;14(6):562-571. doi:10.1093/inthealth/ihab069
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Qualitative Research – a practical guide for health and social care researchers and practitioners Copyright © 2023 by Danielle Berkovic is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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18 Researcher Interview Questions (With Example Answers)

It's important to prepare for an interview in order to improve your chances of getting the job. Researching questions beforehand can help you give better answers during the interview. Most interviews will include questions about your personality, qualifications, experience and how well you would fit the job. In this article, we review examples of various researcher interview questions and sample answers to some of the most common questions.

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Common Researcher Interview Questions

What inspired you to pursue a career in research, what do you think sets research apart from other disciplines, what do you think is the most important skill for a researcher, what do you think is the most exciting thing about research, what do you think is the best thing about being a researcher, what do you think is the worst thing about being a researcher, what do you think is the most challenging thing about research, what do you think is the best thing about conducting research, what do you think is the worst thing about conducting research, what do you think is the most important thing to remember when conducting research, what do you think is the best way to approach research, what do you think is the worst way to approach research, what do you think is the most important thing to keep in mind when writing a research paper, what do you think is the best way to format a research paper, what do you think is the worst way to format a research paper, what do you think is the most important thing to consider when choosing a topic for a research paper, what do you think is the best way to go about finding sources for a research paper, what do you think is the worst way to go about finding sources for a research paper.

There are many reasons why someone might be inspired to pursue a career in research. For example, they may be inspired by the opportunity to make new discoveries that could improve the lives of people around the world. Or, they may be motivated by the challenge of solving complex problems and pushing the boundaries of knowledge.

It is important for interviewers to ask this question because it can help them to understand a candidate's motivation for pursuing a career in research. This can be helpful in assessing whether the candidate is likely to be successful in their role and whether they will be a good fit for the organisation.

Example: “ I have always been fascinated by the process of discovery and the role that research plays in advancing our understanding of the world around us. Pursuing a career in research allows me to contribute to this process and to make a difference in the world. ”

There are a few reasons why an interviewer might ask this question. First, they may be trying to gauge your level of experience and expertise in research. Second, they may be trying to understand your research process and methods. Finally, they may be trying to assess your ability to communicate and collaborate with other researchers.

This question is important because it can help the interviewer understand your level of experience and expertise in research. Additionally, it can help them understand your research process and methods. Finally, it can help them assess your ability to communicate and collaborate with other researchers.

Example: “ There are a few key things that set research apart from other disciplines: 1. The scientific method: In order to be considered research, an investigation must follow the scientific method, which is a systematic process for gathering and testing evidence. This ensures that research is as objective and unbiased as possible. 2. Peer review: Another key element of research is peer review, which is the process by which experts in a field check each other's work to ensure its quality. This helps to ensure that only the best and most reliable research is published. 3. Replication: Research is also designed to be replicated, or repeated, in order to verify its findings. This helps to ensure that the results are not simply due to chance or error. ”

There are many important skills for researchers, but some skills are more important than others. The most important skill for researchers is the ability to think critically. Critical thinking is the ability to analyze data and information and make decisions based on that analysis. It is important because it allows researchers to understand complex problems and find solutions to those problems.

Example: “ There are many important skills for a researcher, but some of the most important include: -The ability to ask clear and concise research questions -The ability to design effective research studies -The ability to collect high-quality data -The ability to analyze data effectively -The ability to communicate research findings clearly and effectively ”

There are many possible reasons an interviewer might ask this question to a researcher. They may be trying to gauge the level of enthusiasm the researcher has for their work, or they may be trying to assess how well the researcher understands the implications of their research. Additionally, the interviewer may be trying to determine if the researcher is able to articulate the significance of their work in a way that is understandable and relatable to a lay audience. Ultimately, it is important for the interviewer to gain a better understanding of the researcher's motivations and perspective on their work in order to get a sense of how well they will be able to communicate their findings to the public.

Example: “ There are many exciting things about research, but one of the most exciting things is the opportunity to make new discoveries. Every day, researchers are uncovering new information about the world around us and the universe we live in. This constantly expanding body of knowledge provides us with a greater understanding of our place in the world and how we can improve our lives. ”

There could be several reasons why an interviewer might ask this question. They may be trying to gauge the researcher's level of commitment to their work, or they may be trying to identify what motivates the researcher to do their job. Additionally, the interviewer may be trying to assess the researcher's ability to reflect on their work and identify areas of improvement. Ultimately, it is important for the interviewer to understand what the researcher finds most rewarding about their work in order to determine whether or not the researcher is a good fit for the position.

Example: “ There are many great things about being a researcher. One of the best things is that researchers get to learn new things all the time. They also get to help other people learn new things by sharing their findings with them. Researchers also get to travel to different places to conduct their research, which can be very exciting. ”

The interviewer is trying to gauge the researcher's self-awareness and ability to reflect on their work. This is important because it shows that the researcher is able to identify areas for improvement and is committed to professional development.

Example: “ There are a few potential drawbacks to being a researcher. First, the job can be quite isolating. Researchers often work alone in their labs or offices, and they may not have much interaction with other people on a daily basis. This can be lonely and frustrating for some people. Second, research can be slow and tedious. It can take years to complete a study, and the results may not be immediately apparent. This can be frustrating for people who want to see quick results. Finally, research can be expensive. Funding for research projects is often limited, so researchers may have to make do with less money than they would like. This can make it difficult to conduct high-quality research. ”

There are many potential challenges that come with research, such as finding accurate and reliable sources, developing a hypothesis, conducting experiments or surveys, and analyzing data. The most challenging thing about research can vary depending on the project and the researcher's individual skills and experience. By asking this question, the interviewer is trying to understand what the researcher feels is the most difficult part of the research process and why they feel that way. This information can help the interviewer determine if the researcher is a good fit for the project and if they will be able to overcome any challenges they may face.

Example: “ There are many challenges that come with research, but I think the most challenging thing is trying to find accurate and reliable information. With so much information available online, it can be difficult to know what is true and what is not. This can make it challenging to find the right data and resources to use for your research. ”

There are many reasons why an interviewer might ask a researcher what they think is the best thing about conducting research. It is important to remember that research is a process of inquiry that is used to uncover new knowledge or to confirm existing knowledge. The best thing about conducting research is that it allows us to constantly learn new things and to deepen our understanding of the world around us.

Example: “ There are many great things about conducting research, but one of the best things is that it allows you to explore new ideas and discover new knowledge. It can be very exciting to be on the cutting edge of new discoveries, and research allows you to do just that. Additionally, research is a great way to learn more about a specific topic or subject that you are interested in. Conducting research can help you gain a deeper understanding of the world around you and how it works. ”

The interviewer is trying to gauge the researcher's ability to reflect on their work and identify areas for improvement. This is important because it shows that the researcher is constantly trying to improve their methods and is willing to listen to criticism.

Example: “ There are a few potential worst things about conducting research, depending on the individual researcher's perspective. One worst thing could be the amount of time and effort required to produce high-quality research results. This can be especially true in fields where data is difficult to collect or analyze, or where experiments are expensive or time-consuming to carry out. Another worst thing about conducting research could be the pressure to publish results in prestigious journals, which can lead to cut corners being taken in the research process. Additionally, some researchers may find the constant criticism and peer review process to be frustrating and demoralizing. ”

An interviewer would ask this question in order to gauge the respondent's understanding of the research process and their ability to identify key components of a successful research project. It is important for researchers to be able to identify the most important aspects of their work in order to ensure that they are able to effectively communicate their findings to others. Additionally, this question can help to reveal areas where the respondent may need further training or education in order to improve their research skills.

Example: “ There are a few things that are important to remember when conducting research: 1. Make sure you have a clear research question that you want to answer. This will help guide your research and keep you focused. 2. Do your background research and make sure you understand the topic area you are researching. This will help ensure that your research is accurate and complete. 3. Be sure to use reliable and credible sources for your research. This will help ensure that your findings are trustworthy. 4. Be organized and keep track of your data and findings. This will help you to see patterns and trends in your data, and make it easier to write up your results. 5. Be critical of your data and findings, and try to identify any potential biases or errors. This will help you to produce more accurate results. ”

The interviewer is likely looking for qualities that the researcher has that make them successful at their job. This might include qualities such as being able to effectively plan and execute research projects, being able to troubleshoot problems that arise, and being able to communicate findings to others. It is important for the interviewer to gauge the researcher's self-awareness and ability to reflect on their own work in order to get a sense of how they might approach future projects.

Example: “ There is no one answer to this question as different researchers will have different opinions on the best way to approach research. However, some general tips that may be useful include: developing a clear research question or hypothesis, reviewing the relevant literature, designing an appropriate study methodology, collecting and analyzing data, and drawing conclusions based on the findings. It is also important to communicate the results of one's research in a clear and concise manner. ”

There are a few reasons why an interviewer might ask this question. First, they want to see if the researcher is familiar with different research approaches and can identify which ones are less effective. Second, the interviewer wants to gauge the researcher's critical thinking skills and ability to identify flaws in research methods. Finally, this question allows the interviewer to get a sense of the researcher's opinion on the best way to conduct research.

This question is important because it allows the interviewer to assess the researcher's knowledge of research methods, critical thinking skills, and opinion on the best way to conduct research. By understanding the researcher's thoughts on this topic, the interviewer can get a better sense of their thought process and whether they would be a good fit for the position.

Example: “ There is no one-size-fits-all answer to this question, as the worst way to approach research depends on the specific research question and context. However, some general approaches that could be considered bad ways to approach research include: 1. Not Defining the Research Question Clearly If the research question is not clearly defined from the outset, it can be difficult to know what direction to take the research in and what data to collect. This can lead to a lot of wasted time and effort, as well as potentially biased or irrelevant results. 2. Relying Too Much on Secondary Data While secondary data can be a valuable resource, it should not be relied upon too heavily. This is because secondary data may not be relevant to the specific research question or context, and it may also be out of date. In addition, secondary data cannot be controlled by the researcher, so it may not be possible to obtain the level of detail required for the research. 3. Collecting Data Without a Plan It is important to have a plan for how data will be collected before starting to collect it. This plan should specify what type of data will be collected, how it will be collected, and who will be responsible for collecting ”

The interviewer is likely trying to gauge the researcher's writing ability and whether they are able to produce a well-thought-out, comprehensive research paper. The most important thing to keep in mind when writing a research paper is to make sure that all of the information is accurate and that the sources are reliable. The paper should also be clear and concise so that the reader can easily follow the argument.

Example: “ There are a few things to keep in mind when writing a research paper that will help ensure your paper is well-received by your audience. First, make sure to choose a topic that is interesting and relevant to your audience. Second, take the time to thoroughly research your topic and provide well-supported arguments for your position. Third, be sure to edit and proofread your paper before submitting it for review. By following these simple tips, you can increase the chances that your research paper will be well-received by your intended audience. ”

The best way to format a research paper may vary depending on the discipline, but there are some general guidelines that can help a researcher ensure their paper is well-formatted and easy to read. Some important considerations for formatting a research paper include margins, font size and type, line spacing, and page numbers. Proper formatting can help make a research paper more accessible and easier to read, which can ultimately lead to more impactful research.

Example: “ There is no one correct answer to this question. Different researchers have different preferences for how to format a research paper. Some common elements that are typically included in a research paper are an abstract, introduction, literature review, methodology, results, and discussion. ”

There is no one answer to this question, as it depends on the specific field of research and the preferences of the journal or conference. However, some elements that could make a research paper poorly formatted include using an incorrect citation style, not following the required page layout, or using too many graphics and images. Poorly formatted papers can be difficult to read and may be less likely to be accepted for publication.

Example: “ There is no one "worst" way to format a research paper. However, there are several common formatting errors that can make a paper difficult to read and understand. These include: • Not using proper headings and subheadings to organize the paper. • Not using clear and concise sentences. • Not using proper grammar and punctuation. • Not citing sources properly. ”

There are many things to consider when choosing a topic for a research paper, but the most important thing is to choose a topic that is interesting and relevant to the researcher. The topic should also be something that the researcher is familiar with and has some knowledge about. Additionally, the topic should be something that is not too narrow or too broad, and it should be something that has been researched before.

Example: “ There are many things to consider when choosing a topic for a research paper. The most important thing is to choose a topic that is interesting and relevant to you. It is also important to choose a topic that is narrow enough to be covered in a single research paper. Additionally, it is important to consider the resources available to you when choosing a topic. Finally, it is also important to consider the audience you are writing for when choosing a topic. ”

One of the most important aspects of research is finding reliable sources. Without sources that can be verified and relied upon, the researcher's findings will not be credible. Therefore, it is important for the interviewer to ask how the researcher plans to find sources for their paper in order to ensure that the research is of high quality.

Example: “ There is no one answer to this question as it depends on the topic of the research paper and the type of sources required. However, some tips on finding sources for a research paper include using online search engines such as Google Scholar, looking through bibliographies of relevant books and articles, and searching for open access journals that cover the topic. Additionally, contacting experts in the field and asking for recommendations can be helpful. ”

The interviewer is trying to gauge the researcher's ability to find reliable sources of information. This is important because research papers are only as good as the sources they are based on. If a researcher cannot find reliable sources, then their paper will not be credible.

Example: “ There are a few ways that researchers can go about finding sources for their papers that are considered to be less than ideal. One way is to simply do a Google search on the topic and hope that relevant sources come up. This is often not very effective, as much of the information that comes up in a general search may not be relevant or reliable. Another way is to ask friends or colleagues for recommendations. This can be somewhat helpful, but it is often limited to the resources that those individuals are aware of. A better way to find sources is to use a database or search engine specifically designed for academic research. These tools will allow you to narrow your search to more reputable and relevant sources. ”

Related Interview Questions

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83 Qualitative Research Questions & Examples

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Qualitative research questions help you understand consumer sentiment. They’re strategically designed to show organizations how and why people feel the way they do about a brand, product, or service. It looks beyond the numbers and is one of the most telling types of market research a company can do.

The UK Data Service describes this perfectly, saying, “The value of qualitative research is that it gives a voice to the lived experience .”

Read on to see seven use cases and 83 qualitative research questions, with the added bonus of examples that show how to get similar insights faster with Similarweb Research Intelligence.

What is a qualitative research question?

A qualitative research question explores a topic in-depth, aiming to better understand the subject through interviews, observations, and other non-numerical data. Qualitative research questions are open-ended, helping to uncover a target audience’s opinions, beliefs, and motivations.

How to choose qualitative research questions?

Choosing the right qualitative research questions can be incremental to the success of your research and the findings you uncover. Here’s my six-step process for choosing the best qualitative research questions.

• Start by understanding the purpose of your research. What do you want to learn? What outcome are you hoping to achieve?
• Consider who you are researching. What are their experiences, attitudes, and beliefs? How can you best capture these in your research questions ?
• Keep your questions open-ended . Qualitative research questions should not be too narrow or too broad. Aim to ask specific questions to provide meaningful answers but broad enough to allow for exploration.
• Balance your research questions. You don’t want all of your questions to be the same type. Aim to mix up your questions to get a variety of answers.
• Ensure your research questions are ethical and free from bias. Always have a second (and third) person check for unconscious bias.
• Consider the language you use. Your questions should be written in a way that is clear and easy to understand. Avoid using jargon , acronyms, or overly technical language.

Types of qualitative research questions

For a question to be considered qualitative, it usually needs to be open-ended. However, as I’ll explain, there can sometimes be a slight cross-over between quantitative and qualitative research questions.

Open-ended questions

These allow for a wide range of responses and can be formatted with multiple-choice answers or a free-text box to collect additional details. The next two types of qualitative questions are considered open questions, but each has its own style and purpose.

• Probing questions are used to delve deeper into a respondent’s thoughts, such as “Can you tell me more about why you feel that way?”
• Comparative questions ask people to compare two or more items, such as “Which product do you prefer and why?” These qualitative questions are highly useful for understanding brand awareness , competitive analysis , and more.

Closed-ended questions

These ask respondents to choose from a predetermined set of responses, such as “On a scale of 1-5, how satisfied are you with the new product?” While they’re traditionally quantitative, adding a free text box that asks for extra comments into why a specific rating was chosen will provide qualitative insights alongside their respective quantitative research question responses.

• Ranking questions get people to rank items in order of preference, such as “Please rank these products in terms of quality.” They’re advantageous in many scenarios, like product development, competitive analysis, and brand awareness.
• Likert scale questions ask people to rate items on a scale, such as “On a scale of 1-5, how satisfied are you with the new product?” Ideal for placement on websites and emails to gather quick, snappy feedback.

Qualitative research question examples

There are many applications of qualitative research and lots of ways you can put your findings to work for the success of your business. Here’s a summary of the most common use cases for qualitative questions and examples to ask.

Qualitative questions for identifying customer needs and motivations

These types of questions help you find out why customers choose products or services and what they are looking for when making a purchase.

• What factors do you consider when deciding to buy a product?
• What would make you choose one product or service over another?
• What are the most important elements of a product that you would buy?
• What features do you look for when purchasing a product?
• What qualities do you look for in a company’s products?
• Do you prefer localized or global brands when making a purchase?
• How do you determine the value of a product?
• What do you think is the most important factor when choosing a product?
• How do you decide if a product or service is worth the money?
• Do you have any specific expectations when purchasing a product?
• Do you prefer to purchase products or services online or in person?
• What kind of customer service do you expect when buying a product?
• How do you decide when it is time to switch to a different product?
• Where do you research products before you decide to buy?
• What do you think is the most important customer value when making a purchase?

Qualitative research questions to enhance customer experience

Use these questions to reveal insights into how customers interact with a company’s products or services and how those experiences can be improved.

• What aspects of our product or service do customers find most valuable?
• How do customers perceive our customer service?
• What factors are most important to customers when purchasing?
• What do customers think of our brand?
• What do customers think of our current marketing efforts?
• How do customers feel about the features and benefits of our product?
• How do customers feel about the price of our product or service?
• How could we improve the customer experience?
• What do customers think of our website or app?
• What do customers think of our customer support?
• What could we do to make our product or service easier to use?
• What do customers think of our competitors?
• What is your preferred way to access our site?
• How do customers feel about our delivery/shipping times?
• What do customers think of our loyalty programs?

Qualitative research question example for customer experience

• ‍♀️ Question: What is your preferred way to access our site?
• Insight sought: How mobile-dominant are consumers? Should you invest more in mobile optimization or mobile marketing?
• Challenges with traditional qualitative research methods: While using this type of question is ideal if you have a large database to survey when placed on a site or sent to a limited customer list, it only gives you a point-in-time perspective from a limited group of people.
• A new approach: You can get better, broader insights quicker with Similarweb Digital Research Intelligence. To fully inform your research, you need to know preferences at the industry or market level.
• ⏰ Time to insight: 30 seconds
• ✅ How it’s done: Similarweb offers multiple ways to answer this question without going through a lengthy qualitative research process. 

First, I’m going to do a website market analysis of the banking credit and lending market in the finance sector to get a clearer picture of industry benchmarks.

Here, I can view device preferences across any industry or market instantly. It shows me the device distribution for any country across any period. This clearly answers the question of how mobile dominate my target audience is , with 59.79% opting to access site via a desktop vs. 40.21% via mobile

I then use the trends section to show me the exact split between mobile and web traffic for each key player in my space. Let’s say I’m about to embark on a competitive campaign that targets customers of Chase and Bank of America ; I can see both their audiences are highly desktop dominant compared with others in their space .

Qualitative question examples for developing new products or services

Research questions like this can help you understand customer pain points and give you insights to develop products that meet those needs.

• What is the primary reason you would choose to purchase a product from our company?
• How do you currently use products or services that are similar to ours?
• Is there anything that could be improved with products currently on the market?
• What features would you like to see added to our products?
• How do you prefer to contact a customer service team?
• What do you think sets our company apart from our competitors?
• What other product or service offerings would like to see us offer?
• What type of information would help you make decisions about buying a product?
• What type of advertising methods are most effective in getting your attention?
• What is the biggest deterrent to purchasing products from us?

Qualitative research question example for service development

• ‍♀️ Question: What type of advertising methods are most effective in getting your attention?
• Insight sought: The marketing channels and/or content that performs best with a target audience .
• Challenges with traditional qualitative research methods: When using qualitative research surveys to answer questions like this, the sample size is limited, and bias could be at play.
• A better approach: The most authentic insights come from viewing real actions and results that take place in the digital world. No questions or answers are needed to uncover this intel, and the information you seek is readily available in less than a minute.
• ⏰ Time to insight: 5 minutes
• ✅ How it’s done: There are a few ways to approach this. You can either take an industry-wide perspective or hone in on specific competitors to unpack their individual successes. Here, I’ll quickly show a snapshot with a whole market perspective.

Using the market analysis element of Similarweb Digital Intelligence, I select my industry or market, which I’ve kept as banking and credit. A quick click into marketing channels shows me which channels drive the highest traffic in my market. Taking direct traffic out of the equation, for now, I can see that referrals and organic traffic are the two highest-performing channels in this market.

Similarweb allows me to view the specific referral partners and pages across these channels. 

Looking closely at referrals in this market, I’ve chosen chase.com and its five closest rivals . I select referrals in the channel traffic element of marketing channels. I see that Capital One is a clear winner, gaining almost 25 million visits due to referral partnerships.

Next, I get to see exactly who is referring traffic to Capital One and the total traffic share for each referrer. I can see the growth as a percentage and how that has changed, along with an engagement score that rates the average engagement level of that audience segment. This is particularly useful when deciding on which new referral partnerships to pursue.  

Once I’ve identified the channels and campaigns that yield the best results, I can then use Similarweb to dive into the various ad creatives and content that have the greatest impact.

These ads are just a few of those listed in the creatives section from my competitive website analysis of Capital One. You can filter this list by the specific campaign, publishers, and ad networks to view those that matter to you most. You can also discover video ad creatives in the same place too.

In just five minutes ⏰ 

• I’ve captured audience loyalty statistics across my market
• Spotted the most competitive players
• Identified the marketing channels my audience is most responsive to
• I know which content and campaigns are driving the highest traffic volume
• I’ve created a target list for new referral partners and have been able to prioritize this based on results and engagement figures from my rivals
• I can see the types of creatives that my target audience is responding to, giving me ideas for ways to generate effective copy for future campaigns

Qualitative questions to determine pricing strategies

Companies need to make sure pricing stays relevant and competitive. Use these questions to determine customer perceptions on pricing and develop pricing strategies to maximize profits and reduce churn.

• How do you feel about our pricing structure?
• How does our pricing compare to other similar products?
• What value do you feel you get from our pricing?
• How could we make our pricing more attractive?
• What would be an ideal price for our product?
• Which features of our product that you would like to see priced differently?
• What discounts or deals would you like to see us offer?
• How do you feel about the amount you have to pay for our product?

Get Faster Answers to Qualitative Research Questions with Similarweb Today

Qualitative research question example for determining pricing strategies

• ‍♀️ Question: What discounts or deals would you like to see us offer?
• Insight sought: The promotions or campaigns that resonate with your target audience.
• Challenges with traditional qualitative research methods: Consumers don’t always recall the types of ads or campaigns they respond to. Over time, their needs and habits change. Your sample size is limited to those you ask, leaving a huge pool of unknowns at play.
• A better approach: While qualitative insights are good to know, you get the most accurate picture of the highest-performing promotion and campaigns by looking at data collected directly from the web. These analytics are real-world, real-time, and based on the collective actions of many, instead of the limited survey group you approach. By getting a complete picture across an entire market, your decisions are better informed and more aligned with current market trends and behaviors.
• ✅ How it’s done: Similarweb’s Popular Pages feature shows the content, products, campaigns, and pages with the highest growth for any website. So, if you’re trying to unpack the successes of others in your space and find out what content resonates with a target audience, there’s a far quicker way to get answers to these questions with Similarweb.

Here, I’m using Capital One as an example site. I can see trending pages on their site showing the largest increase in page views. Other filters include campaign, best-performing, and new–each of which shows you page URLs, share of traffic, and growth as a percentage. This page is particularly useful for staying on top of trending topics , campaigns, and new content being pushed out in a market by key competitors.

Qualitative research questions for product development teams

It’s vital to stay in touch with changing consumer needs. These questions can also be used for new product or service development, but this time, it’s from the perspective of a product manager or development team. 

• What are customers’ primary needs and wants for this product?
• What do customers think of our current product offerings?
• What is the most important feature or benefit of our product?
• How can we improve our product to meet customers’ needs better?
• What do customers like or dislike about our competitors’ products?
• What do customers look for when deciding between our product and a competitor’s?
• How have customer needs and wants for this product changed over time?
• What motivates customers to purchase this product?
• What is the most important thing customers want from this product?
• What features or benefits are most important when selecting a product?
• What do customers perceive to be our product’s pros and cons?
• What would make customers switch from a competitor’s product to ours?
• How do customers perceive our product in comparison to similar products?
• What do customers think of our pricing and value proposition?
• What do customers think of our product’s design, usability, and aesthetics?

Qualitative questions examples to understand customer segments

Market segmentation seeks to create groups of consumers with shared characteristics. Use these questions to learn more about different customer segments and how to target them with tailored messaging.

• What motivates customers to make a purchase?
• How do customers perceive our brand in comparison to our competitors?
• How do customers feel about our product quality?
• How do customers define quality in our products?
• What factors influence customers’ purchasing decisions ?
• What are the most important aspects of customer service?
• What do customers think of our customer service?
• What do customers think of our pricing?
• How do customers rate our product offerings?
• How do customers prefer to make purchases (online, in-store, etc.)?

Qualitative research question example for understanding customer segments

• ‍♀️ Question: Which social media channels are you most active on?
• Insight sought: Formulate a social media strategy . Specifically, the social media channels most likely to succeed with a target audience.
• Challenges with traditional qualitative research methods: Qualitative research question responses are limited to those you ask, giving you a limited sample size. Questions like this are usually at risk of some bias, and this may not be reflective of real-world actions.
• A better approach: Get a complete picture of social media preferences for an entire market or specific audience belonging to rival firms. Insights are available in real-time, and are based on the actions of many, not a select group of participants. Data is readily available, easy to understand, and expandable at a moment’s notice.
• ✅ How it’s done: Using Similarweb’s website analysis feature, you can get a clear breakdown of social media stats for your audience using the marketing channels element. It shows the percentage of visits from each channel to your site, respective growth, and specific referral pages by each platform. All data is expandable, meaning you can select any platform, period, and region to drill down and get more accurate intel, instantly.

This example shows me Bank of America’s social media distribution, with YouTube , Linkedin , and Facebook taking the top three spots, and accounting for almost 80% of traffic being driven from social media.

When doing any type of market research, it’s important to benchmark performance against industry averages and perform a social media competitive analysis to verify rival performance across the same channels.

Qualitative questions to inform competitive analysis

Organizations must assess market sentiment toward other players to compete and beat rival firms. Whether you want to increase market share , challenge industry leaders , or reduce churn, understanding how people view you vs. the competition is key.

• What is the overall perception of our competitors’ product offerings in the market?
• What attributes do our competitors prioritize in their customer experience?
• What strategies do our competitors use to differentiate their products from ours?
• How do our competitors position their products in relation to ours?
• How do our competitors’ pricing models compare to ours?
• What do consumers think of our competitors’ product quality?
• What do consumers think of our competitors’ customer service?
• What are the key drivers of purchase decisions in our market?
• What is the impact of our competitors’ marketing campaigns on our market share ? 10. How do our competitors leverage social media to promote their products?

Qualitative research question example for competitive analysis

• ‍♀️ Question: What other companies do you shop with for x?
• Insight sought: W ho are your competitors? Which of your rival’s sites do your customers visit? How loyal are consumers in your market?
• Challenges with traditional qualitative research methods:  Sample size is limited, and customers could be unwilling to reveal which competitors they shop with, or how often they around. Where finances are involved, people can act with reluctance or bias, and be unwilling to reveal other suppliers they do business with.
• A better approach: Get a complete picture of your audience’s loyalty, see who else they shop with, and how many other sites they visit in your competitive group. Find out the size of the untapped opportunity and which players are doing a better job at attracting unique visitors – without having to ask people to reveal their preferences.
• ✅ How it’s done: Similarweb website analysis shows you the competitive sites your audience visits, giving you access to data that shows cross-visitation habits, audience loyalty, and untapped potential in a matter of minutes.

Using the audience interests element of Similarweb website analysis, you can view the cross-browsing behaviors of a website’s audience instantly. You can see a matrix that shows the percentage of visitors on a target site and any rival site they may have visited.

With the Similarweb audience overlap feature, view the cross-visitation habits of an audience across specific websites. In this example, I chose chase.com and its four closest competitors to review. For each intersection, you see the number of unique visitors and the overall proportion of each site’s audience it represents. It also shows the volume of unreached potential visitors.

Here, you can see a direct comparison of the audience loyalty represented in a bar graph. It shows a breakdown of each site’s audience based on how many other sites they have visited. Those sites with the highest loyalty show fewer additional sites visited.

From the perspective of chase.com, I can see 47% of their visitors do not visit rival sites. 33% of their audience visited 1 or more sites in this group, 14% visited 2 or more sites, 4% visited 3 or more sites, and just 0.8% viewed all sites in this comparison. 

How to answer qualitative research questions with Similarweb

Similarweb Research Intelligence drastically improves market research efficiency and time to insight. Both of these can impact the bottom line and the pace at which organizations can adapt and flex when markets shift, and rivals change tactics.

Outdated practices, while still useful, take time . And with a quicker, more efficient way to garner similar insights, opting for the fast lane puts you at a competitive advantage.

With a birds-eye view of the actions and behaviors of companies and consumers across a market , you can answer certain research questions without the need to plan, do, and review extensive qualitative market research .

Wrapping up

Qualitative research methods have been around for centuries. From designing the questions to finding the best distribution channels, collecting and analyzing findings takes time to get the insights you need. Similarweb Digital Research Intelligence drastically improves efficiency and time to insight. Both of which impact the bottom line and the pace at which organizations can adapt and flex when markets shift.

Similarweb’s suite of digital intelligence solutions offers unbiased, accurate, honest insights you can trust for analyzing any industry, market, or audience.

• Methodologies used for data collection are robust, transparent, and trustworthy.
• Clear presentation of data via an easy-to-use, intuitive platform.
• It updates dynamically–giving you the freshest data about an industry or market.
• Data is available via an API – so you can plug into platforms like Tableau or PowerBI to streamline your analyses.
• Filter and refine results according to your needs.

Are quantitative or qualitative research questions best?

Both have their place and purpose in market research. Qualitative research questions seek to provide details, whereas quantitative market research gives you numerical statistics that are easier and quicker to analyze. You get more flexibility with qualitative questions, and they’re non-directional.

What are the advantages of qualitative research?

Qualitative research is advantageous because it allows researchers to better understand their subject matter by exploring people’s attitudes, behaviors, and motivations in a particular context. It also allows researchers to uncover new insights that may not have been discovered with quantitative research methods.

What are some of the challenges of qualitative research?

Qualitative research can be time-consuming and costly, typically involving in-depth interviews and focus groups. Additionally, there are challenges associated with the reliability and validity of the collected data, as there is no universal standard for interpreting the results.

by Liz March

Digital Research Specialist

Liz March has 15 years of experience in content creation. She enjoys the outdoors, F1, and reading, and is pursuing a BSc in Environmental Science.

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How to write qualitative research questions.

11 min read Here’s how to write effective qualitative research questions for your projects, and why getting it right matters so much.

What is qualitative research?

Qualitative research is a blanket term covering a wide range of research methods and theoretical framing approaches. The unifying factor in all these types of qualitative study is that they deal with data that cannot be counted. Typically this means things like people’s stories, feelings, opinions and emotions , and the meanings they ascribe to their experiences.

Qualitative study is one of two main categories of research, the other being quantitative research. Quantitative research deals with numerical data – that which can be counted and quantified, and which is mostly concerned with trends and patterns in large-scale datasets.

What are research questions?

Research questions are questions you are trying to answer with your research. To put it another way, your research question is the reason for your study, and the beginning point for your research design. There is normally only one research question per study, although if your project is very complex, you may have multiple research questions that are closely linked to one central question.

A good qualitative research question sums up your research objective. It’s a way of expressing the central question of your research, identifying your particular topic and the central issue you are examining.

Research questions are quite different from survey questions, questions used in focus groups or interview questions. A long list of questions is used in these types of study, as opposed to one central question. Additionally, interview or survey questions are asked of participants, whereas research questions are only for the researcher to maintain a clear understanding of the research design.

Research questions are used in both qualitative and quantitative research , although what makes a good research question might vary between the two.

In fact, the type of research questions you are asking can help you decide whether you need to take a quantitative or qualitative approach to your research project.

Discover the fundamentals of qualitative research

Quantitative vs. qualitative research questions

Writing research questions is very important in both qualitative and quantitative research, but the research questions that perform best in the two types of studies are quite different.

Quantitative research questions

Quantitative research questions usually relate to quantities, similarities and differences.

It might reflect the researchers’ interest in determining whether relationships between variables exist, and if so whether they are statistically significant. Or it may focus on establishing differences between things through comparison, and using statistical analysis to determine whether those differences are meaningful or due to chance.

• How much? This kind of research question is one of the simplest. It focuses on quantifying something. For example:

How many Yoruba speakers are there in the state of Maine?

• What is the connection?

This type of quantitative research question examines how one variable affects another.

For example:

How does a low level of sunlight affect the mood scores (1-10) of Antarctic explorers during winter?

• What is the difference? Quantitative research questions in this category identify two categories and measure the difference between them using numerical data.

Do white cats stay cooler than tabby cats in hot weather?

If your research question fits into one of the above categories, you’re probably going to be doing a quantitative study.

Qualitative research questions

Qualitative research questions focus on exploring phenomena, meanings and experiences.

Unlike quantitative research, qualitative research isn’t about finding causal relationships between variables. So although qualitative research questions might touch on topics that involve one variable influencing another, or looking at the difference between things, finding and quantifying those relationships isn’t the primary objective.

In fact, you as a qualitative researcher might end up studying a very similar topic to your colleague who is doing a quantitative study, but your areas of focus will be quite different. Your research methods will also be different – they might include focus groups, ethnography studies, and other kinds of qualitative study.

A few example qualitative research questions:

• What is it like being an Antarctic explorer during winter?
• What are the experiences of Yoruba speakers in the USA?
• How do white cat owners describe their pets?

Qualitative research question types

Marshall and Rossman (1989) identified 4 qualitative research question types, each with its own typical research strategy and methods.

• Exploratory questions

Exploratory questions are used when relatively little is known about the research topic. The process researchers follow when pursuing exploratory questions might involve interviewing participants, holding focus groups, or diving deep with a case study.

• Explanatory questions

With explanatory questions, the research topic is approached with a view to understanding the causes that lie behind phenomena. However, unlike a quantitative project, the focus of explanatory questions is on qualitative analysis of multiple interconnected factors that have influenced a particular group or area, rather than a provable causal link between dependent and independent variables.

• Descriptive questions

As the name suggests, descriptive questions aim to document and record what is happening. In answering descriptive questions , researchers might interact directly with participants with surveys or interviews, as well as using observational studies and ethnography studies that collect data on how participants interact with their wider environment.

• Predictive questions

Predictive questions start from the phenomena of interest and investigate what ramifications it might have in the future. Answering predictive questions may involve looking back as well as forward, with content analysis, questionnaires and studies of non-verbal communication (kinesics).

Why are good qualitative research questions important?

We know research questions are very important. But what makes them so essential? (And is that question a qualitative or quantitative one?)

Getting your qualitative research questions right has a number of benefits.

• It defines your qualitative research project Qualitative research questions definitively nail down the research population, the thing you’re examining, and what the nature of your answer will be.This means you can explain your research project to other people both inside and outside your business or organization. That could be critical when it comes to securing funding for your project, recruiting participants and members of your research team, and ultimately for publishing your results. It can also help you assess right the ethical considerations for your population of study.
• It maintains focus Good qualitative research questions help researchers to stick to the area of focus as they carry out their research. Keeping the research question in mind will help them steer away from tangents during their research or while they are carrying out qualitative research interviews. This holds true whatever the qualitative methods are, whether it’s a focus group, survey, thematic analysis or other type of inquiry.That doesn’t mean the research project can’t morph and change during its execution – sometimes this is acceptable and even welcome – but having a research question helps demarcate the starting point for the research. It can be referred back to if the scope and focus of the project does change.
• It helps make sure your outcomes are achievable

Because qualitative research questions help determine the kind of results you’re going to get, it helps make sure those results are achievable. By formulating good qualitative research questions in advance, you can make sure the things you want to know and the way you’re going to investigate them are grounded in practical reality. Otherwise, you may be at risk of taking on a research project that can’t be satisfactorily completed.

Developing good qualitative research questions

All researchers use research questions to define their parameters, keep their study on track and maintain focus on the research topic. This is especially important with qualitative questions, where there may be exploratory or inductive methods in use that introduce researchers to new and interesting areas of inquiry. Here are some tips for writing good qualitative research questions.

1. Keep it specific

Broader research questions are difficult to act on. They may also be open to interpretation, or leave some parameters undefined.

Strong example: How do Baby Boomers in the USA feel about their gender identity?

Weak example: Do people feel different about gender now?

2. Be original

Look for research questions that haven’t been widely addressed by others already.

Strong example: What are the effects of video calling on women’s experiences of work?

Weak example: Are women given less respect than men at work?

3. Make it research-worthy

Don’t ask a question that can be answered with a ‘yes’ or ‘no’, or with a quick Google search.

Strong example: What do people like and dislike about living in a highly multi-lingual country?

Weak example: What languages are spoken in India?

4. Focus your question

Don’t roll multiple topics or questions into one. Qualitative data may involve multiple topics, but your qualitative questions should be focused.

Strong example: What is the experience of disabled children and their families when using social services?

Weak example: How can we improve social services for children affected by poverty and disability?

4. Focus on your own discipline, not someone else’s

Avoid asking questions that are for the politicians, police or others to address.

Strong example: What does it feel like to be the victim of a hate crime?

Weak example: How can hate crimes be prevented?

5. Ask something researchable

Big questions, questions about hypothetical events or questions that would require vastly more resources than you have access to are not useful starting points for qualitative studies. Qualitative words or subjective ideas that lack definition are also not helpful.

Strong example: How do perceptions of physical beauty vary between today’s youth and their parents’ generation?

Weak example: Which country has the most beautiful people in it?

Related resources

Qualitative research design 12 min read, primary vs secondary research 14 min read, business research methods 12 min read, qualitative research interviews 11 min read, market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, request demo.

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• 10 Research Question Examples to Guide Your Research Project

10 Research Question Examples to Guide your Research Project

Published on October 30, 2022 by Shona McCombes . Revised on October 19, 2023.

The research question is one of the most important parts of your research paper , thesis or dissertation . It’s important to spend some time assessing and refining your question before you get started.

The exact form of your question will depend on a few things, such as the length of your project, the type of research you’re conducting, the topic , and the research problem . However, all research questions should be focused, specific, and relevant to a timely social or scholarly issue.

Once you’ve read our guide on how to write a research question , you can use these examples to craft your own.

Note that the design of your research question can depend on what method you are pursuing. Here are a few options for qualitative, quantitative, and statistical research questions.

Other interesting articles

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

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McCombes, S. (2023, October 19). 10 Research Question Examples to Guide your Research Project. Scribbr. Retrieved August 27, 2024, from https://www.scribbr.com/research-process/research-question-examples/

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10 Common Job Interview Questions and How to Answer Them

• Vicky Oliver

Use this guide to stand out from the crowd and land the role you want.

Interviews can be high stress, anxiety-driving situations, especially if it’s your first interview. A little practice and preparation always pays off. While we can’t know exactly what an employer will ask, here are 10 common interview questions along with advice on how to answer them. The questions include:

• Could you tell me something about yourself and describe your background in brief? : Interviewers like to hear stories about candidates. Make sure your story has a great beginning, a riveting middle, and an end that makes the interviewer root for you to win the job.
• How do you deal with pressure or stressful situations? : Share an instance when you remained calm despite the turmoil. If it’s a skill you’re developing, acknowledge it and include the steps you’re taking to respond better to pressure in the future.
• What are your salary expectations? : Before you walk in for your first interview, you should already know what the salary is for the position you’re applying to. Check out websites such as Glassdoor, Fishbowl, or Vault.com for salary information. You could also ask people in the field by reaching out to your community on LinkedIn.

Resignation numbers have remained abnormally high in the U.S. between July 2021 and October 2021, with millions of Americans quitting their jobs  — which also means there are millions of new openings up for grabs. If you’re entering the market for the first time, or just looking to make a change, use this guide to prepare for your next interview.

• Vicky Oliver is a leading career development expert and the multi-best-selling author of five books, including  301 Smart Answers to Tough Interview Questions , named in the top 10 list of “Best Books for HR Interview Prep.” She’s a sought-after speaker and seminar presenter and a popular media source, having made over 900 appearances in broadcast, print, and online outlets.    

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50+ Most Common Interview Questions and Answers

Wouldn’t it be great if you knew exactly what questions a hiring manager would be asking you in your next job interview ?

We can’t read minds, unfortunately, but we’ll give you the next best thing: a list of 53 of the most commonly asked interview questions and answers, along with advice on how to come up with your own responses.

While we don’t recommend having a canned response for every interview question (in fact, please don’t), we do recommend spending some time getting comfortable with what you might be asked, what hiring managers are really looking for in your responses, and what it takes to show that you’re the right person for the job.

Land more interviews by looking for more open jobs on The Muse »

Consider this list your job interview answer and question study guide. (And don’t miss our bonus list at the end, with links to resources on specific types of interview questions—about emotional intelligence or diversity and inclusion , for example—and interview questions by role, from accountant to project manager to teacher.)

50+ most common job interview questions and answers

1. tell me about yourself..

This question seems simple, so many people fail to prepare for it, but it’s crucial. Here's the deal: Don’t give your complete employment (or personal) history. Instead, give a pitch—one that’s concise and compelling and that shows exactly why you’re the right fit for the job. Muse writer and MIT career counselor Lily Zhang recommends using a present, past, future formula. Talk a little bit about your current role (including the scope and perhaps one big accomplishment), then give some background as to how you got there and experience you have that’s relevant. Finally, segue into why you want—and would be perfect for—this role.

Possible answer to “Tell me about yourself.”

“ Well, I’m currently an account executive at Smith, where I handle our top-performing client. Before that, I worked at an agency where I was on three different major national healthcare brands. And while I really enjoyed the work that I did, I’d love the chance to dig in much deeper with one specific healthcare company, which is why I’m so excited about this opportunity with Metro Health Center.”

Read More: A Complete Guide to Answering “Tell Me About Yourself” in an Interview (Plus Examples!)

2. Walk me through your resume.

Like “Tell me about yourself,” this question is a common interview opener. But instead of framing your answer around what qualities and skills make you best for the position, your answer should group your qualifications by your past jobs and tell your career story. You might choose to tell this story chronologically, especially if there’s a great anecdote about what set you on this path. Or, as with “Tell me about yourself,” you can begin with your present job then talk about what brought you here and where you’re going next. But regardless, when you speak about your “past” and “present,” highlight your most relevant experiences and accomplishments for this job and wrap up by talking about the future, i.e. connect your past and present together to show why this job should be the next one you add to your resume.

Possible answer to “Walk me through your resume.”

“Well, as you can see from my resume, I took a bit of a winding road to get to where I am today. In college, I double majored in chemistry and communications. I found early on that working in a lab all day wasn’t for me and at some point I realized I looked forward to the lab class I TA’ed the most.

“So when I graduated, I found a job in sales for a consumer healthcare products company, where I drew on my teaching experience and learned even more about tailoring your message and explaining complex health concepts to people without a science background. Then, I moved into a sales training role at a massive company where I was responsible for teaching recent graduates the basics of selling. My trainees on average had more deals closed in their first quarter than any of the other trainers’ cohorts. Plus, I got so much satisfaction from finding the right way to train each new hire and watching them progress and succeed. It reminded me of my time as a TA in college. That’s when I started taking night classes to earn my chemistry teaching certificate.

“I left my full-time job last year to complete my student teaching at P.S. 118 in Manhattan, and over the summer, I worked for a science camp, teaching kids from the ages of 10 to 12 about basic chemistry concepts and best practices for safe experiments. Now, I’m excited to find my first full-time teaching job, and your district is my top choice. The low student-to-teacher ratio will let me take the time to teach each student in the best way for them—which is my favorite part of the job.”

Read More: How to Respond to “Walk Me Through Your Resume”—and Get Your Interview Started on the Right Note

3. How did you hear about this position?

Another seemingly innocuous interview question, this is actually a perfect opportunity to stand out and show your passion for and connection to the company. For example, if you found out about the gig through a friend or professional contact, name-drop that person, then share why you were so excited about the job. If you discovered the company through an event or article, share that. Even if you found the listing through a random job board, share what, specifically, caught your eye about the role.

Possible answer to “How did you hear about this position?”

  “I heard about an opening on the product team through a friend of a friend, Akiko, and since I’m a big fan of your work and have been following you for a while I decided it would be a great role for me to apply for.” Read More: 3 Ways People Mess Up the (Simple) Answer to “How Did You Come Across This Job Opportunity?”

4. Why do you want to work at this company?

Beware of generic answers! If what you say can apply to a whole slew of other companies, or if your response makes you sound like every other candidate, you’re missing an opportunity to stand out. Zhang recommends one of four strategies: Do your research and point to something that makes the company unique that really appeals to you; talk about how you’ve watched the company grow and change since you first heard of it; focus on the organization’s opportunities for future growth and how you can contribute to it; or share what’s gotten you excited from your interactions with employees so far. Whichever route you choose, make sure to be specific. And if you can’t figure out why you’d want to work at the company you’re interviewing with by the time you’re well into the hiring process? It might be a red flag telling you that this position is not the right fit.

Possible answer to “Why do you want to work at this company?”

“I saw on The Muse that you were also hiring for new positions on the West Coast to support your new operations there. I did some more reading about the new data center you’re building there and that excites me as I know this means there’ll be opportunities to train new teammates. I also learned through a Wall Street Journal article that you’re expanding in Mexico as well. I speak Spanish fluently and would be eager to step up and help liaise whenever necessary.”

Read More: 4 Better Ways to Answer “Why Do You Want to Work at This Company?”

5. Why do you want this job?

Again, companies want to hire people who are passionate about the job, so you should have a great answer about why you want the position. (And if you don’t? You probably should apply elsewhere.) First, identify a couple of key factors that make the role a great fit for you (e.g., “I love customer support because I love the constant human interaction and the satisfaction that comes from helping someone solve a problem”), then share why you love the company (e.g., “I’ve always been passionate about education, and I think you’re doing great things, so I want to be a part of it”).

Possible answer to “Why do you want this job?”

“I’ve always been a fan of X Co’s products and I’ve spent countless hours playing your games. I know that your focus on unique stories is what drew me and other fans into your games initially and keeps us coming back for more. I’ve followed X Co on social media for a while, and I’ve always loved how you have people in different departments interact with users. So I was psyched when I came across this posting for a social media manager with TikTok experience. At my last job, I was responsible for launching our TikTok account and growing it to 10,000 followers in six months. Between that experience, my love of gaming, and my deep knowledge of your games and fanbase, I know I could make this TikTok account something special and exciting.”

Read More: 3 Steps for Answering “Why Do You Want This Job?”

6. Why should we hire you?

This interview question seems forward (not to mention intimidating!), but if you’re asked it, you’re in luck: There’s no better setup for you to sell yourself and your skills to the hiring manager. Your job here is to craft an answer that covers three things: that you can not only do the work, but also deliver great results; that you’ll really fit in with the team and culture; and that you’d be a better hire than any of the other candidates.

Possible answer to “Why should we hire you?”

“ I know it’s been an exciting time for General Tech—growing so much and acquiring several startups—but I also know from experience that it can be challenging for the sales team to understand how new products fit in with the existing ones. It’s always easier to sell the product you know, so the newer stuff can get shortchanged, which can have company-wide ramifications. I have over a decade of experience as a sales trainer, but more importantly, most of those years were working with sales teams that were in the exact same boat Gen Tech is in now. Growth is wonderful, but only if the rest of the company can keep up. I’m confident I can make sure your sales team is confident and enthusiastic about selling new products by implementing an ongoing sales training curriculum that emphasizes where they sit in a product lineup.”

Read More: 3 Better Ways to Answer “Why Should We Hire You?”

7. What can you bring to the company?

When interviewers ask this question, they don’t just want to hear about your background. They want to see that you understand what problems and challenges they’re facing as a company or department as well as how you’ll fit into the existing organization. Read the job description closely, do your research on the company, and make sure you pay attention in your early round interviews to understand any issues you’re being hired to solve. Then, the key is to connect your skills and experiences to what the company needs and share an example that shows how you’ve done similar or transferable work in the past.

Possible answer to “What can you bring to the company?”

“As Jocelyn talked about in our interview earlier, PopCo is looking to expand its market to small business owners with less than 25 employees, so I’d bring my expertise in this area and my experience in guiding a sales team that’s selling to these customers for the first time. In most of my past roles, this segment has been my focus and in my current role, I also played a big part in creating our sales strategies when the business began selling to these customers. I worked with my managers to develop the sales script. I also listened in on a number of sales calls with other account execs who were selling to these customers for the first time and gave them pointers and other feedback. In the first quarter, our 10-person sales team closed 50 new bookings in this segment, and I personally closed 10 of those deals. I helped guide my last company through the expansion into small businesses, and I’m eager to do that again at PopCo. Plus, I noticed you have a monthly karaoke night—so I’m eager to bring my rendition of ‘Call Me Maybe’ to the team as well.”

Read More : What Interviewers Really Want to Hear When They Ask “What Can You Bring to the Company?”

8. What are your greatest strengths?

Here’s an opening to talk about something that makes you great—and a great fit for this role. When you’re answering this question, think quality, not quantity. In other words, don’t rattle off a list of adjectives. Instead, pick one or a few (depending on the question) specific qualities that are relevant to this position and illustrate them with examples. Stories are always more memorable than generalizations. And if there’s something you were hoping to mention because it makes you a great candidate, but you haven’t had a chance yet, this would be the perfect time.

Possible answer to “What are your greatest strengths?”

“ I’d say one of my greatest strengths is bringing organization to hectic environments and implementing processes to make everyone’s lives easier. In my current role as an executive assistant to a CEO, I created new processes for pretty much everything, from scheduling meetings to planning monthly all hands agendas to preparing for event appearances. Everyone in the company knew how things worked and how long they would take, and the structures helped alleviate stress and set expectations on all sides. I’d be excited to bring that same approach to an operations manager role at a startup, where everything is new and constantly growing and could use just the right amount of structure to keep things running smoothly.”

Read More: 3 Smart Strategies for Answering “What's Your Greatest Strength?”

9. What do you consider to be your weaknesses?

What your interviewer is really trying to do with this question—beyond identifying any major red flags—is to gauge your self-awareness and honesty. So, “I can’t meet a deadline to save my life” is not an option—but neither is “Nothing! I’m perfect!” Strike a balance by thinking of something that you struggle with but that you’re working to improve. For example, maybe you’ve never been strong at public speaking, but you’ve recently volunteered to run meetings to help you get more comfortable when addressing a crowd.

Possible answer to “What do you consider to be your weaknesses?”

“It can be difficult for me to gauge when the people I’m working with are overwhelmed or dissatisfied with their workloads. To ensure that I’m not asking too much or too little from my team, we have weekly check-ins. I like to ask if they feel like they’re on top of their workload, how I could better support them, whether there’s anything they’d like to take on or get rid of, and if they’re engaged by what they’re doing. Even if the answer is ‘all good,’ these meetings really lay the groundwork for a good and trusting relationship.”

Read More: 4 Ways to Answer “What Is Your Greatest Weakness?” That Actually Sound Believable

10. What is your greatest professional achievement?

Nothing says “hire me” better than a track record of achieving amazing results in past jobs, so don’t be shy when answering this interview question! A great way to do so is by using the STAR method : situation, task, action, results. Set up the situation and the task that you were required to complete to provide the interviewer with background context (e.g., “In my last job as a junior analyst, it was my role to manage the invoicing process”), then describe what you did (the action) and what you achieved (the result): “In one month, I streamlined the process, which saved my group 10 person-hours each month and reduced errors on invoices by 25%.”

Possible answer to “What is your greatest professional achievement?”

“My greatest accomplishment was when I helped the street lighting company I worked for convince the small town of Bend, Oregon to convert antiquated street lighting to energy-efficient LED bulbs. My role was created to promote and sell the energy-efficient bulbs, while touting the long-term advantage of reduced energy costs. I had to develop a way to educate city light officials on the value of our energy-efficient bulbs—which was a challenge since our products had an expensive up-front cost compared to less efficient lighting options. I created an information packet and held local community events aimed at city officials and the tax-paying public. There, I was able to demo the company product, answer questions, and evangelize the value of LED bulbs for the long term. It was crucial to have the public on board and I was able to reach a wide variety of community members with these events. I not only reached my first-year sales goal of $100,000, but I was also able to help us land another contract in a neighboring city. Plus, the community-focused strategy garnered attention from the national media. And I’m proud to say I got a promotion within one year to senior sales representative.”

Read More: The Perfect Formula for Answering “What Is Your Greatest Accomplishment” in an Interview

11. Tell me about a challenge or conflict you’ve faced at work, and how you dealt with it.

You’re probably not eager to talk about conflicts you’ve had at work during a job interview. But if you’re asked directly, don’t pretend you’ve never had one. Be honest about a difficult situation you’ve faced (but without going into the kind of detail you’d share venting to a friend). “Most people who ask are only looking for evidence that you’re willing to face these kinds of issues head-on and make a sincere attempt at coming to a resolution,” former recruiter Richard Moy says. Stay calm and professional as you tell the story (and answer any follow-up questions), spend more time talking about the resolution than the conflict, and mention what you’d do differently next time to show “you’re open to learning from tough experiences.”

Possible answer to “Tell me about a challenge or conflict you’ve faced at work, and how you dealt with it.”

“ Funnily enough, last year I was part of a committee that put together a training on conflict intervention in the workplace and the amount of pushback we got for requiring attendance really put our training to the test. There was one senior staff member in particular who seemed adamant. It took some careful listening to understand he felt like it wasn’t the best use of his time given the workload he was juggling. I made sure to acknowledge his concern. And then I focused on his direct objection and explained how the training was meant to improve not just the culture of the company, but also the efficiency at which we operated—and that the goal was for the training to make everyone’s workload feel lighter. He did eventually attend and was there when I talked to the whole staff about identifying the root issue of a conflict and addressing that directly without bringing in other issues, which is how I aim to handle any disagreement in the workplace.”

Read More: 3 Ways You’re Messing Up the Answer to “Tell Me About a Conflict You’ve Faced at Work”

12. Tell me about a time you demonstrated leadership skills.

You don’t have to have a fancy title to act like a leader or demonstrate leadership skills. Think about a time when you headed up a project, took the initiative to propose an alternate process, or helped motivate your team to get something done. Then use the STAR method to tell your interviewer a story, giving enough detail to paint a picture (but not so much that you start rambling) and making sure you spell out the result. In other words, be clear about why you’re telling this particular story and connect all the dots for the interviewer.

Possible answer to “Tell me about a time you demonstrated leadership skills.”

“I think that a good leader is someone who can make decisions while also listening to others and being willing to admit when you’re wrong and course correct. In my last role, my team and I were responsible for giving a big presentation to a prospective client. I quickly assigned different tasks to members of my team, but the project never really got moving. I gave everyone an opportunity to share their input and concerns, and it turned out that they were struggling in the roles I’d given them. I ended up switching a few people around. Meanwhile, the employee I’d assigned to give the presentation was nervous, but still wanted to give it a try. I worked with them to make sure they were ready and even held a practice session so that they could rehearse in a more comfortable environment. When the time came for the real thing, they nailed it! We landed the client and the company still has the account to this day. And that employee became a go-to person for important client presentations. I’m really glad I took the time to listen to everyone’s concerns so that I could re-evaluate my approach and help my team be the best it could be.”

Read More: The Best Way to Answer “Tell Me About a Time You Demonstrated Leadership Skills” in a Job Interview

13. What’s a time you disagreed with a decision that was made at work?

The ideal anecdote here is one where you handled a disagreement professionally and learned something from the experience. Zhang recommends paying particular attention to how you start and end your response. To open, make a short statement to frame the rest of your answer, one that nods at the ultimate takeaway or the reason you’re telling this story. For example: “I learned early on in my professional career that it’s fine to disagree if you can back up your hunches with data.” And to close strong, you can either give a one-sentence summary of your answer (“In short…”) or talk briefly about how what you learned or gained from this experience would help you in the role you’re interviewing for.

Possible answer to “What’s a time you disagreed with a decision that was made at work?”

“In my job as a finance assistant, I was in charge of putting together reports for potential company investments. It was important to get the details and numbers right so that leaders had the best information to make a decision. One time, my boss asked me to generate a new report on a Wednesday morning and wanted it done by Thursday at 5 PM. Because I’m committed to high-quality work and I wasn’t sure my boss fully understood what goes into each report, I knew I needed to speak up. At her next available opening, I sat down with my boss and explained my concerns. She was firm that the report would be completed by Thursday at 5 PM. So I decided to ask if there was anyone who could help out. After thinking about it, my boss found another assistant who could put in a few hours. While it was a tight timeline, we got the report done, and the committee was really pleased to review it at the meeting. My boss appreciated my extra efforts to make it happen and I felt good that I hadn’t let the quality of the report slip. It was a good experience of being a team player but also knowing when and how to ask for help. And once I explained how much time and work goes into each report, my boss was careful to assign them further in advance.”

Read More: Here’s the Secret to Answering “Tell Me About a Time You Had a Conflict With Your Boss” in an Interview

14. Tell me about a time you made a mistake.

You’re probably not too eager to dig into past blunders when you’re trying to impress an interviewer and land a job. But talking about a mistake and winning someone over aren’t mutually exclusive, Moy says. In fact, if you do it right, it can help you. The key is to be honest without placing blame on other people, then explain what you learned from your mistake and what actions you took to ensure it didn’t happen again. At the end of the day, employers are looking for folks who are self-aware, can take feedback, and care about doing better.

Possible answer to “Tell me about a time you made a mistake.”

“Early in my career, I missed a deadline that ended up costing us a really big account. There were a lot of factors that contributed to this, but ultimately, I was the one who dropped the ball. From that experience, I went back and thought really hard about what I could’ve controlled and what I would’ve changed. It turns out that I was not nearly as organized as I thought I was. I sat down with my boss, asked for suggestions on how to improve my organizational skills, and a few months later I was able to score an even bigger account for the department.”

Read More: 3 Rules That Guarantee You'll Nail the Answer to “Tell Me About a Time You Made a Mistake”

15. Tell me about a time you failed.

This question is very similar to the one about making a mistake, and you should approach your answer in much the same way. Make sure you pick a real, actual failure you can speak honestly about. Start by making it clear to the interviewer how you define failure. For instance: “As a manager, I consider it a failure whenever I’m caught by surprise. I strive to know what’s going on with my team and their work.” Then situate your story in relation to that definition and explain what happened. Finally, don’t forget to share what you learned. It’s OK to fail—everyone does sometimes—but it’s important to show that you took something from the experience.

Possible answer to “Tell me about a time you failed.”

“ As a team manager, I consider it a failure if I don’t know what’s going on with my staff and their work—basically if a problem catches me by surprise then I’ve failed somewhere along the way. Even if the outcome is ultimately fine, it means I’ve left a team member unsupported at some point. A somewhat recent example would be this training we do every year for new project managers. Because it’s an event that my team has run so many times, I didn’t think to check in and had no idea a scheduling conflict was brewing into a full-on turf war with another team. The resolution actually ended up being a quick and easy conversation at the leadership team meeting, but had I just asked about it sooner it would never have been a problem to begin with. I definitely learned my lesson about setting reminders to check in about major projects or events even if they’ve been done dozens of times before.”

Read More: 4 Steps for Answering “Tell Me About a Time When You Failed”

16. Why are you leaving your current job?

This is a toughie, but one you can be sure you’ll be asked. Definitely keep things positive—you have nothing to gain by being negative about your current employer. Instead, frame things in a way that shows that you’re eager to take on new opportunities and that the role you’re interviewing for is a better fit for you. For example, “I’d really love to be part of product development from beginning to end, and I know I’d have that opportunity here.” And if you were let go from your most recent job? Keep it simple: “Unfortunately, I was let go,” is a totally acceptable answer.

Possible answer to “Why are you leaving your current job?”

“I’m ready for the next challenge in my career. I loved the people I worked with and the projects I worked on, but at some point I realized I wasn’t being challenged the way I used to be. Rather than let myself get too comfortable, I decided to pursue a position where I can continue to grow.”

Read More: 4 Better Ways to Answer “Why Are You Leaving Your Job?”

17. Why were you fired?

Of course, they may ask the follow-up question: Why were you let go? If you lost your job due to layoffs, you can simply say, “The company [reorganized/merged/was acquired] and unfortunately my [position/department] was eliminated.” But what if you were fired for performance reasons? Your best bet is to be honest (the job-seeking world is small, after all). But it doesn’t have to be a deal breaker. Frame it as a learning experience: Share how you’ve grown and how you approach your job and life now as a result. And if you can portray your growth as an advantage for this next job, even better.

Possible answer to “Why were you fired?”

“After working for XYZ Inc. for four years, there were some changes made to the amount of client calls we were expected to process per hour. I used the techniques we were taught after the change took effect, but didn’t want our customer service to slip. Unfortunately, I wasn’t consistently completing the required number of calls, and, as a result, I was let go. I felt really bad about this and in retrospect I could have done better sticking to the process that would have let me meet the per hour quota. But you’ve told me about the customer service standards and the volume expectations here, and I believe it won’t be a problem.”

Read More: Stop Cringing! How to Tell an Interviewer You've Been Fired

18. Why was there a gap in your employment?

Maybe you were taking care of children or aging parents, dealing with health issues, or traveling the world. Maybe it just took you a long time to land the right job. Whatever the reason, you should be prepared to discuss the gap (or gaps) on your resume. Seriously, practice saying your answer out loud. The key is to be honest, though that doesn’t mean you have to share more details than you’re comfortable with. If there are skills or qualities you honed or gained in your time away from the workforce—whether through volunteer work, running a home, or responding to a personal crisis—you can also talk about how those would help you excel in this role.

Possible answer to “Why was there a gap in your employment?”

“I spent a number of years working at a company in a very demanding job, in which—as you’ll see from my references—I was very successful. But I’d reached a stage in my career where I wanted to focus on my personal growth. The time I spent traveling taught me a lot about how to get along with people of all ages and cultures. Now I feel more than ready to jump back into my career with renewed energy and focus and I feel this role is the ideal way to do that.”

Read More: How to Explain the Gap in Your Resume With Ease

19. Can you explain why you changed career paths?

Don’t be thrown off by this question—just take a deep breath and explain to the hiring manager why you’ve made the career decisions you have. More importantly, give a few examples of how your past experience is transferable to the new role. This doesn’t have to be a direct connection; in fact, it’s often more impressive when a candidate can show how seemingly irrelevant experience is very relevant to the role.

Possible answer to “Can you explain why you changed career paths?”

“Ever since my brother was diagnosed with a heart condition, I’ve been training and running with him in your annual Heart Run to raise money for your organization and help support patients with expenses not covered by insurance. Each time, I’ve been struck by how truly dedicated and happy to be there your employees have been. So when I saw this posting for a fundraising role, it felt like it was meant to be. For the last 10 years of my career I’ve been an account executive for various SaaS companies, and I’ve really honed my skills when it comes to convincing organizations to make regular payments for something over the long-term. But I’ve been looking for a position in fundraising where I can use these skills to really help people and I’m highly motivated to do that with your organization.”

Read More: How to Explain Your Winding Career Path to a Hiring Manager

20. What’s your current salary?

It’s now illegal for some or all employers to ask you about your salary history in several cities and states, including New York City; Louisville, North Carolina; California; and Massachusetts. But no matter where you live, it can be stressful to hear this question. Don’t panic—there are several possible strategies you can turn to. For example, you can deflect the question, Muse career coach Emily Liou says, with a response like: “Before discussing any salary, I’d really like to learn more about what this role entails. I’ve done a lot of research on [Company] and I am certain if it’s the right fit, we’ll be able to agree on a number that’s fair and competitive to both parties.” You can also reframe the question around your salary expectations or requirements (see question 38) or choose to share the number if you think it will work in your favor.

Possible answer to “What’s your current salary?”

“Before discussing any salary, I’d really like to learn more about what this role entails. I’ve done a lot of research on [Company] and I am certain if it’s the right fit, we’ll be able to agree on a number that’s fair and competitive to both parties.”

Read More: Here's How You Answer the Illegal “What's Your Current Salary” Question

21. What do you like least about your job?

Tread carefully here! The last thing you want to do is let your answer devolve into a rant about how terrible your current company is or how much you hate your boss or that one coworker. The easiest way to handle this question with poise is to focus on an opportunity the role you’re interviewing for offers that your current job doesn’t. You can keep the conversation positive and emphasize why you’re so excited about the job.

Possible answer to “What do you like least about your job?”

“In my current role, I’m responsible for drafting media lists to pitch. While I’ve developed a knack for this and can do it when it is necessary, I’m looking forward to a job that allows me to have a more hands-on role in working with media partners. That’s one of the things that most excited me about your account supervisor position.”

Read More: What Interviewers Really Want When They Ask, “What Do You Like Least About Your Job?”

22. What are you looking for in a new position?

Hint: Ideally the same things that this position has to offer. Be specific.

Possible answer to “What are you looking for in a new position?”

“I’ve been honing my data analysis skills for a few years now and, first and foremost, I’m looking for a position where I can continue to exercise those skills. Another thing that’s important to me is the chance to present my findings and suggestions directly to clients. I’m always very motivated by being able to see the impact of my work on other people. And I’m definitely looking for a position where I can grow since I hope to take on managerial responsibilities in the future. To sum it up, I’d love a position where I can use my skills to make an impact that I can see with my own eyes. Of course, the position is only part of the equation. Being at a company where I can grow and work toward something I care about matters, too. DNF’s goal of being at the intersection between data and education inspires me, and I’m really excited about this opportunity.”

Read More: 4 Steps for Answering “What Are You Looking for in a New Position?”

23. What type of work environment do you prefer?

Hint: Ideally one that's similar to the environment of the company you're applying to. Be specific.

Possible answer to “What type of work environment do you prefer?”

“I really like the environment in my current position. My manager is a great resource and always willing to help out when I run into an issue, but they trust me to get my work done so I have a lot of freedom in how I schedule and prioritize, which is very important to me. Everyone has their own cubicle, so it’s often pretty quiet to get our work done, but we all get lunch together and our team has a lot of check-in meetings and communicates frequently via Slack so we still get a lot of opportunities to bounce ideas off each other. So I like both individual and more collaborative work. How would you describe the mix here?”

Read More: 3 Steps to Answering “What Type of Work Environment Do You Prefer?”

24. What’s your work style?

When an interviewer asks you about your work style, they’re probably trying to imagine you in the role. How will you approach your work? What will it be like to work with you? Will you mesh well with the existing team? You can help them along by choosing to focus on something that’s important to you and aligns with everything you’ve learned about the role, team, and company so far. The question is broad, which means you have a lot of flexibility in how you answer: You might talk about how you communicate and collaborate on cross-functional projects, what kind of remote work setup allows you to be most productive, or how you approach leading a team and managing direct reports. Just try to keep it positive. And remember, telling a story will almost always make your answer more memorable. 

Possible answer to “What’s your work style?”

“I tend to do my best work when I’m collaborating with colleagues and we’re working together toward a common goal. I was that rare student who loved group projects and now I still get a rush of excitement when I’m planning marketing campaigns with a team and bringing new and different voices into the fold. When I was working at XYZ Agency, I made it a habit to extend invitations to folks in different departments to join certain brainstorming and feedback sessions. Some of our most successful campaigns grew out of the ideas we generated together with coworkers in IT, HR, product, and customer success. That’s why I was so excited to learn that this role would have me working closely with the product and sales teams as well as with a talented marketing team. The other thing I find is crucial to making these collaborations successful is organization and documentation, so I’m also really big on creating one central home for all materials related to a project, including meeting notes, action items, drafts of campaign copy and visuals, and timelines.”

Read More: How to Answer “What Is Your Work Style?” in an Interview (Plus Examples!)

25. What’s your management style?

The best managers are strong but flexible, and that’s exactly what you want to show off in your answer. (Think something like, “While every situation and every team member requires a bit of a different strategy, I tend to approach my employee relationships as a coach...”) Then share a couple of your best managerial moments, like when you grew your team from five to 15 or coached an underperforming employee to become the company’s top salesperson.

Possible answer to “What’s your management style?”

“ Management style is so hard to put your finger on, but I think in general a good manager gives clear directions and actually stays pretty hands-off, but is ready and available to jump in to offer guidance, expertise, and help when needed. I try my best to make that my management style. I also go out of my way to make sure I know when my team needs help. That means plenty of informal check-ins, both on the work they’re doing and on their general job satisfaction and mental well-being. I remember one project in particular at my most recent position that involved everyone working on a separate aspect of the product. This meant a lot of independent work for my team of seven people, but rather than bog everyone down with repetitive meetings to update me and everyone else on progress made, I created a project wiki that allowed us to communicate new information when necessary without disrupting another team member’s work. I then made it my job to make sure no one was ever stuck on a problem too long without a sounding board. Ultimately, despite the disparate project responsibilities, we ended up with a very cohesive product and, more importantly, a team that wasn’t burnt out.”

Read More: How to Answer “What’s Your Management Style?”

26. How would your boss and coworkers describe you?

First, be honest (remember, if you make it to the final round, the hiring manager will be calling your former bosses and coworkers for references!). Then try to pull out strengths and traits you haven’t discussed in other aspects of the interview, such as your strong work ethic or your willingness to pitch in on other projects when needed.

Possible answer to “How would your boss and coworkers describe you?”

“Actually, in my most recent performance review in April, my direct supervisor described me as someone who takes initiative and doesn’t shy away from hard problems. My role involves a lot of on-site implementation, and when things go wrong, it’s usually up to me to fix it. Rather than punting the problem back to the team, I always try to do what I can first. I know she appreciates that about me.”

Read More: 3 Strategies for Answering “How Would Your Boss or Coworkers Describe You?”

27. How do you deal with pressure or stressful situations?

Here’s another question you may feel the urge to sidestep in an effort to prove you’re the perfect candidate who can handle anything. But it’s important not to dismiss this one (i.e. don’t say, “I just put my head down and push through it,” or, “I don’t get stressed out”). Instead, talk about your go-to strategies for dealing with stress (whether it’s meditating for 10 minutes every day or making sure you go for a run or keeping a super-detailed to-do list) and how you communicate and otherwise proactively try to mitigate pressure. If you can give a real example of a stressful situation you navigated successfully, all the better.

Possible answer to “How do you deal with pressure or stressful situations?”

“I stay motivated by thinking about the end result. I’ve found that even in the midst of a challenging situation, reminding myself of my goals helps me take a step back and stay positive.”

Read More: 3 Ways You’re Messing Up the Answer to “How Do You Deal With Stressful Situations?”

28. What do you like to do outside of work?

Interviewers will sometimes ask about your hobbies or interests outside of work in order to get to know you a little better—to find out what you’re passionate about and devote time to during your off-hours. It’s another chance to let your personality shine. Be honest, but keep it professional and be mindful of answers that might make it sound like you’re going to spend all your time focusing on something other than the job you’re applying for.

Possible answer to “What do you like to do outside of work?”

“I’m a huge foodie. My friends and I love trying new restaurants in town as soon as they open—the more unusual the better! I love discovering new foods and cuisines, and it’s also a great activity to share with friends. I try to go out with the same group at least once a week and it’s a fun way to make sure we keep in touch and share experiences even when we’re busy with other things. We even took a trip to New York City and spent each day in a different neighborhood, buying something to share from a few restaurants.”

Read More: How to Answer “What Are Your Hobbies?” in an Interview (It’s Not a Trick Question!)

29. Are you planning on having children?

Questions about your family status, gender (“How would you handle managing a team of all men?”), nationality (“Where were you born?”), religion, or age are illegal—but they still get asked (and frequently). Of course, not always with ill intent—the interviewer might just be trying to make conversation and might not realize these are off-limits—but you should definitely tie any questions about your personal life (or anything else you think might be inappropriate) back to the job at hand. 

Possible answer to “Are you planning on having children?”

“You know, I’m not quite there yet. But I am very interested in the career paths at your company. Can you tell me more about that?”

Read More: 5 Illegal Interview Questions and How to Dodge Them

30. How do you stay organized?

Would you want to work with a hot mess? Yeah, we didn’t think so. Neither does anyone else. A disorganized worker doesn’t just struggle in their own role, they can also create chaos for peers, managers, direct reports, clients, customers, and anyone else they interact with. So interviewers will often ask about how you keep yourself organized to make sure you’d be able to handle the workload and gauge what you’d be like to work with. In your answer, you’ll want to reassure them you’d have things under control (both in what you say and how you say it), describe a specific system or method you’ve used (bonus points if you can tie it to the role you’re interviewing for), and explain how it benefited you and your team. Just make sure your answer is succinct and, well, organized.

Possible answer to “How do you stay organized?”

“I take pride in my ability to stay organized, and it’s really come in handy in my past roles and especially the social media assistant job I’m in now. First, I keep a really meticulous calendar for each of the platforms I’m responsible for using Hootsuite—which I noticed you use here as well—and I try to block off time twice a week to get ahead on creating and slotting in posts. 

“ Second, I’m a big fan of Trello, where I have one personal board I use as a to-do list color-coded by type of task and marked with priority level and one shared marketing team board that we use to coordinate campaigns launching across social, email, and other channels. We pay very close attention to the news in case we need to pause a campaign. If needed, I’d tag all the relevant stakeholders on Trello, immediately suspend all scheduled content in Hootsuite, and start a discussion on Slack or suggest a meeting to reassess strategy.

“Finally, I created a shared folder on Google Drive with subfolders by campaign that I update with one-pagers on goals and strategies, assets, a record of the actual posts deployed, performance analyses, and retros. That way, there’s a go-to place for anyone on the team to refer back to past projects, which I’ve found really helps us learn from every campaign and incorporate those learnings into what we’re working on next.”

Read More: What Interviewers Really Want to Know When They Ask “How Do You Stay Organized?”

31. How do you prioritize your work?

Your interviewers want to know that you can manage your time, exercise judgement, communicate, and shift gears when needed. Start by talking about whatever system you’ve found works for you to plan your day or week, whether it’s a to-do list app you swear by or a color-coded spreadsheet. This is one where you’ll definitely want to lean on a real-life example. So go on to describe how you’ve reacted to a last-minute request or another unexpected shift in priorities in the past, incorporating how you evaluated and decided what to do and how you communicated with your manager and/or teammates about it.

Possible answer to “How do you prioritize your work?”

“I’d be lost without my daily to-do list! At the beginning of each workday, I write out tasks to complete, and list them from highest to lowest priority to help keep me on track. But I also realize priorities change unexpectedly. On one particular day recently, I had planned to spend most of my time making phone calls to advertising agencies to get price quotes for an upcoming campaign. Then I did a quick check-in with my manager. She mentioned she needed help putting together a presentation ASAP for a major potential client. I moved the more flexible task to the end of the week and spent the next few hours updating the time-sensitive presentation. I make it a point to keep lines of communication open with my manager and coworkers. If I’m working on a task that will take a while to complete, I try to give a heads-up to my team as soon as possible. If my workload gets to be unmanageable, I check in with my boss about which items can drop to the bottom of the priority list, and then I try to reset expectations about different deadlines.”

Read More: A Foolproof Method to Answer the Interview Question “How Do You Prioritize Your Work?”

32. What are you passionate about?

You’re not a robot programmed to do your work and then power down. You’re a human, and if someone asks you this question in an interview, it’s probably because they want to get to know you better. The answer can align directly with the type of work you’d be doing in that role—like if, for example, you’re applying to be a graphic designer and spend all of your free time creating illustrations and data visualizations to post on Instagram.

But don’t be afraid to talk about a hobby that’s different from your day-to-day work. Bonus points if you can “take it one step further and connect how your passion would make you an excellent candidate for the role you are applying for,” says Muse career coach Al Dea. Like if you’re a software developer who loves to bake, you might talk about how the ability to be both creative and precise informs your approach to code.

Possible answer to “What are you passionate about?”

“One of my favorite pastimes is knitting—I love being able to create something beautiful from nothing. Of course, knitting also requires a keen attention to detail and a lot of patience. Luckily, as an accountant I have cultivated both of those qualities!”

Read More: 3 Authentic Ways to Answer “What Are You Passionate About?” in a Job Interview

33. What motivates you?

Before you panic about answering what feels like a probing existential question, consider that the interviewer wants to make sure you’re excited about this role at this company, and that you’ll be motivated to succeed if they pick you. So think back to what has energized you in previous roles and pinpoint what made your eyes light up when you read this job description. Pick one thing, make sure it’s relevant to the role and company you’re interviewing for, and try to weave in a story to help illustrate your point. If you’re honest, which you should be, your enthusiasm will be palpable.

Possible answer to “What motivates you?”

“I’m driven primarily by my desire to learn new things—big or small—and take on new responsibilities so that I’m constantly growing as an employee and contributing more to my team and organization. I spent several summers working as a camp counselor and felt most fulfilled when I volunteered to lead planning for a talent show, jumped in to help with scheduling logistics, and learned how to run pickups efficiently. All of that experience helped immensely when I took a step up to become the lead counselor last year focused on operations, and that’s what excites me so much about the opportunity to take on this managerial role for the after-school program.”

Read More: 5 Easy Steps to Answer “What Motivates You?” in an Interview

34. What are your pet peeves?

Here’s another one that feels like a minefield. But it’ll be easier to navigate if you know why an interviewer is asking it. Most likely, they want to make sure you’ll thrive at their company—and get a glimpse of how you deal with conflict. So be certain you pick something that doesn’t contradict the culture and environment at this organization while still being honest. Then explain why and what you’ve done to address it in the past, doing your best to stay calm and composed. Since there’s no need to dwell on something that annoys you, you can keep this response short and sweet.

Possible answer to “What are your pet peeves?”

“It bothers me when an office’s schedule is really disorganized, because in my experience, disorganization can cause confusion, which can hurt the motivation of the team. As a person who likes things to be orderly, I try to help keep my team on task while also allowing for flexibility.”

Read More: 6 Tips for Answering “What Are Your Pet Peeves?” in an Interview

35. How do you like to be managed?

This is another one of those questions that’s about finding the right fit—both from the company’s perspective and your own. Think back on what worked well for you in the past and what didn’t. What did previous bosses do that motivated you and helped you succeed and grow? Pick one or two things to focus on and always articulate them with a positive framing (even if your preference comes from an experience where your manager behaved in the opposite way, phrase it as what you would want a manager to do). If you can give a positive example from a great boss, it’ll make your answer even stronger.

Possible answer to “How do you like to be managed?”

“I enjoy having my hands in a lot of different projects, so I like working with managers who allow their employees to experiment, be independent, and work cross-functionally with other teams. At the same time, I really welcome it when a boss provides me with support, guidance, and coaching. No one can do anything alone, and I believe when managers and employees collaborate together and learn from one another everyone comes out on top.”

Read More: 3 Easy Steps to Answer “How Do You Like to Be Managed?” in an Interview

36. Do you consider yourself successful?

This question might make you uncomfortable. But you can think of it as an opportunity to allow the interviewer to get to know you better and to position yourself as an excellent choice for this job. First off, make sure you say yes! Then pick one specific professional achievement you’re proud of that can be tied back to the role you’re interviewing for—one that demonstrates a quality, skill, or experience that would help you excel in this position. You’ll want to explain why you consider it a success, talk about the process in addition to the outcome, and highlight your own accomplishment without forgetting your team. Zooming in on one story will help if you feel awkward tooting your own horn!

Possible answer to “Do you consider yourself successful?”

“I do consider myself successful, even though I’m early in my professional career. I took a full load of classes in my junior year of college because I wanted to take that summer to volunteer for a human rights organization overseas. I knew that I needed to make sure I was on track with my major, minor, and graduation requirements. It was difficult to juggle it all with my part-time job, which I kept to help account for the fact that I wouldn’t be earning money over the summer, and there were a few sleepless nights. But it was worth the hard work: I ended the year with a 3.9 GPA and the opportunity to volunteer for the agency in Ghana without falling behind my graduation timeline. For me success is about setting a goal and sticking with it, no matter how hard it is, and this experience was proof that I could be successful even when there’s a lot to balance, which I know there always is at a nonprofit like this one.”

Read More: How to Answer “Do You Consider Yourself Successful?” Without Feeling Like a Show-Off

37. Where do you see yourself in five years?

If asked this question, be honest and specific about your future goals, but consider this: A hiring manager wants to know a) if you've set realistic expectations for your career, b) if you have ambition (a.k.a., this interview isn't the first time you’re considering the question), and c) if the position aligns with your goals and growth. Your best bet is to think realistically about where this position could take you and answer along those lines. And if the position isn’t necessarily a one-way ticket to your aspirations? It’s OK to say that you’re not quite sure what the future holds, but that you see this experience playing an important role in helping you make that decision.

Possible answer to “Where do you see yourself in five years?”

“In five years, I’d like to be in a position where I know more about my longer-term career aspirations as a designer. I will have gotten experience working for a design agency and know more about the industry overall. I’ll have grown my technical skills and learned how to take feedback from clients and incorporate it. And the way your agency is set up, I’ll also have gotten the opportunity to design different kinds of deliverables—including websites, branding, and ad campaigns—for different kinds of clients to see where I really feel at home before settling on a focus.”

Read More: How to Answer “Where Do You See Yourself in 5 Years?”

38. How do you plan to achieve your career goals?

Having goals shows interviewers you care, are ambitious, and can think ahead. Having a plan for how you’ll achieve your goals demonstrates your self-motivation as well as organizational and time management skills. Finally, the fact that you’ve accomplished past goals you’ve set for yourself is proof of your ability to follow through. All together, these are indications that you can not only set and achieve goals of your own, but also help your prospective boss, team, and company do the same. To craft your answer, make sure you focus on one or two goals in detail, explain why the goals are meaningful, communicate what milestones are coming up, highlight past successes, and connect back to this job. 

Possible answer to “How do you plan to achieve your career goals?”

“My current goal is to earn the CPA license so that I’m fully certified and prepared to contribute in a junior staff accounting job. My undergraduate degree is in finance and I completed an accounting internship with XYZ Company last summer. While I was there, I decided that each week I’d ask one person from a different team to coffee to learn about their job and career path. Not only did those conversations impress upon me the importance of getting my CPA as soon as possible, they also helped me realize I was eager to pursue forensic accounting, which is why I’m so excited about the opportunity to join this team. In order to ensure I earn my CPA this year, I enrolled in NASBA workshops, created a study schedule to keep myself on track, and will be taking my first trial test in three weeks. I plan on taking the actual test within the next three to six months.”

Read More: How to Answer “How Do You Plan to Achieve Your Career Goals?” in an Interview

39. What are your career aspirations?

Career aspirations are bigger and loftier than career goals. With this question, interviewers are asking: What kind of career would make you happiest (while also being realistic)? Your aspirations might revolve around what kind of company you’d like to work for, what tasks you’d like to do, who you’d like to help, or how you’d like to be seen by your colleagues. So to answer this question, talk about what would energize and fulfill you and connect it to the position you’re interviewing for. Be specific about how this job will help you achieve your career aspirations.

Possible answer to “What are your career aspirations?”

“After growing up in a food desert, my biggest professional aspiration is to help make healthy food more widely available and accessible regardless of where you live. I also love solving complex problems. Currently, as a project manager, I specialize in strategic planning and combine it with a natural ability to engage critical stakeholders—resulting in on-time and under-budget delivery. This role would help me use those skills to work on a mission I’m passionate about. I am determined to use these skills to help your organization guarantee our community has access to affordable, nutritious food and information to make healthy decisions. In the next five or so years, I would love to take on additional responsibility and be in a decision-making role to drive the mission beyond our community and support even more families in gaining access to nutritious food options.”

Read More: How to Answer “What Are Your Career Aspirations?” in an Interview

40. What’s your dream job?

Along similar lines, the interviewer wants to uncover whether this position is really in line with your ultimate career goals. While “an NBA star” might get you a few laughs, a better bet is to talk about your goals and ambitions—and why this job will get you closer to them.

Read More: The Secret Formula to Answering “What's Your Dream Job?” in an Interview

41. What other companies are you interviewing with?

Companies might ask you who else you’re interviewing with for a few reasons. Maybe they want to see how serious you are about this role and team (or even this field) or they’re trying to find out who they’re competing with to hire you. On one hand, you want to express your enthusiasm for this job, but at the same time, you don’t want to give the company any more leverage than it already has by telling them there’s no one else in the running. Depending on where you are in your search, you can talk about applying to or interviewing for a few roles that have XYZ in common—then mention how and why this role seems like a particularly good fit.

Possible answer to “What other companies are you interviewing with?”

“I’m interviewing with a few companies for a range of positions, but they all come down to delivering an excellent customer experience. I wanted to keep an open mind about how to best achieve that goal, but so far it seems that this role will really allow me to focus all of my energy on customer experience and retention, which I find very appealing.”

Read More: How to Answer “What Other Companies Are You Interviewing With?”

42. What makes you unique?

“They genuinely want to know the answer,” Dea promises. Give them a reason to pick you over other similar candidates. The key is to keep your answer relevant to the role you’re applying to. So the fact that you can run a six-minute mile or crush a trivia challenge might not help you get the job (but hey, it depends on the job!). Use this opportunity to tell them something that would give you an edge over your competition for this position. To figure out what that is, you can ask some former colleagues, think back to patterns you’ve seen in feedback you get, or try to distill why people tend to turn to you. Focus on one or two things and don’t forget to back up whatever you say with evidence.

Possible answer to “What makes you unique?”

“I basically taught myself animation from scratch. I was immediately drawn to it in college, and with the limited resources available to me, I decided to take matters into my own hands—and that’s the approach I take in all aspects of my work as a video editor. I don’t just wait around for things to happen, and when I can, I’m always eager to step in and take on new projects, pick up new skills, or brainstorm new ideas.”

Read More: A Simple Way to Answer “What Makes You Unique?” in Your Job Search (Plus, Examples!)

43. What should I know that’s not on your resume?

It’s a good sign if a recruiter or hiring manager is interested in more than just what’s on your resume. It probably means they looked at your resume, think you might be a good fit for the role, and want to know more about you. To make this wide-open question a little more manageable, try talking about a positive trait, a story or detail that reveals a little more about you and your experience, or a mission or goal that makes you excited about this role or company.

Possible answer to “What should I know that’s not on your resume?”

“Well, one thing you won’t find on my resume: the time I had to administer emergency CPR. Last year, I was at the lake when I saw a young girl who looked like she was drowning. I was a lifeguard in high school, so I swam out, brought her to shore, and gave her CPR. Although this was—hopefully—a one-time event, I’ve always been able to stay calm during stressful situations, figure out a solution, and then act. As your account manager, I’d use this trait to quickly and effectively resolve issues both within the team and externally. After all, obstacles are inevitable, especially in a startup environment. And if anyone needs CPR at the office beach party, well, I’m your woman.”

Read More: The Right Way to Answer “What Should I Know That’s Not on Your Resume?”

44. What would your first few months look like in this role?

Your potential future boss (or whoever else has asked you this question) wants to know that you’ve done your research, given some thought to how you’d get started, and would be able to take initiative if hired. (In some interviews, you might even get the more specific, “What would your first 30, 60, or 90 days look like in this role?”) So think about what information and aspects of the company and team you’d need to familiarize yourself with and which colleagues you’d want to sit down and talk to. You can also suggest one possible starter project to show you’d be ready to hit the ground running and contribute early on. This won’t necessarily be the thing you do first if you do get the job, but a good answer shows that you’re thoughtful and that you care.

Possible answer to “What would your first few months look like in this role?”

“It’s been exciting to hear about some of the new initiatives the company has started in our previous conversations—like the database project and the company-wide sync, but I know there’s still a lot for me to learn. The first thing I’d do is line up meetings with the stakeholders involved in the projects I’d be tackling to help me figure out what I don’t know and then go from there. Hopping into a database project halfway through can be tricky, but I’m confident that once I know what all the stakeholders are looking for, I’ll be able to efficiently plot out our next steps and set appropriate deadlines. From there, I’ll be focused on hitting the milestones that I’ve set for the team.”

Read More: The 30-60-90 Day Plan: Your Secret Weapon for New Job Success

45. What are your salary expectations?

The number one rule of answering this question is: Figure out your salary requirements ahead of time. Do your research on what similar roles pay by using sites like PayScale and reaching out to your network. Be sure to take your experience, education, skills, and personal needs into account, too! From there, Muse career coach Jennifer Fink suggests choosing from one of three strategies:

• Give a salary range: But keep the bottom of your stated range toward the mid-to-high point of what you’re actually hoping for, Fink says.
• Flip the question: Try something like “That's a great question—it would be helpful if you could share what the range is for this role,” Fink says.
• Delay answering: Tell your interviewer that you’d like to learn more about the role or the rest of the compensation package before discussing pay.

(And here’s some more info on responding to a question about your salary requirements on an application form .)

Possible answer to “What are your salary expectations?”

“Taking into account my experience and Excel certifications, which you mentioned earlier would be very helpful to the team, I’m looking for somewhere between $42,000 and $46,000 annually for this role. But for me, benefits definitely matter as well. Your free on-site gym, the commuter benefits, and other perks could definitely allow me to be a bit flexible with salary.”

Read More:  3 Strategies for Answering “What Are Your Salary Expectations?” in an Interview

46. What do you think we could do better or differently?

This question can really do a number on you. How do you give a meaty answer without insulting the company or, worse, the person you’re speaking with? Well first, take a deep breath. Then start your response with something positive about the company or specific product you’ve been asked to discuss. When you’re ready to give your constructive feedback, give some background on the perspective you’re bringing to the table and explain why you’d make the change you’re suggesting (ideally based on some past experience or other evidence). And if you end with a question, you can show them you’re curious about the company or product and open to other points of view. Try: “Did you consider that approach here? I’d love to know more about your process.”

Read More: How to Answer the “How Would You Improve Our Company?” Interview Question Without Bashing Anyone

47. When can you start?

Your goal here should be to set realistic expectations that will work for both you and the company. What exactly that sounds like will depend on your specific situation. If you’re ready to start immediately—if you’re unemployed, for example—you could offer to start within the week. But if you need to give notice to your current employer, don’t be afraid to say so; people will understand and respect that you plan to wrap things up right. It’s also legitimate to want to take a break between jobs, though you might want to say you have “previously scheduled commitments to attend to” and try to be flexible if they really need someone to start a bit sooner.

Possible answer to “When can you start?”

“I am excited for the opportunity to join your team. I have several projects to wrap up in my current role at [Company]. I plan to give them two weeks’ notice to make a smooth transition for my coworkers and will be happy to come onboard with the team here after that time.”

Read More: 4 Ways to Answer the Interview Question “When Can You Start?”

48. Are you willing to relocate?

While this may sound like a simple yes-or-no question, it’s often a little bit more complicated than that. The simplest scenario is one where you’re totally open to moving and would be willing to do so for this opportunity. But if the answer is no, or at least not right now, you can reiterate your enthusiasm for the role, briefly explain why you can’t move at this time, and offer an alternative, like working remotely or out of a local office. Sometimes it’s not as clear-cut, and that’s OK. You can say you prefer to stay put for xyz reasons, but would be willing to consider relocating for the right opportunity.

Possible answer to “Are you willing to relocate?”

“I do love living in Raleigh and would prefer to stay here. However, for the right opportunity I’d be willing to consider relocating if necessary.”

Read More: The Best Responses to “Are You Willing to Relocate?” Depending on Your Situation

49. How many tennis balls can you fit into a limousine?

1,000? 10,000? 100,000? Seriously? Well, seriously, you might get asked brain-teaser questions like these, especially in quantitative jobs. But remember that the interviewer doesn’t necessarily want an exact number—they want to make sure that you understand what’s being asked of you, and that you can set into motion a systematic and logical way to respond. So take a deep breath and start thinking through the math. (Yes, it’s OK to ask for a pen and paper!)

Read More: 9 Steps to Solving an Impossible Brain Teaser in a Tech Interview (Without Breaking a Sweat)

50. If you were an animal, which one would you want to be?

Seemingly random personality-test type questions like these come up in interviews because hiring managers want to see how you can think on your feet. There’s no wrong answer here, but you’ll immediately gain bonus points if your answer helps you share your strengths or personality or connect with the hiring manager. Pro tip: Come up with a stalling tactic to buy yourself some thinking time, such as saying, “Now, that is a great question. I think I would have to say…”

Read More: 4 Steps for Answering Off-the-Wall Interview Questions

51. Sell me this pen.

If you’re interviewing for a sales job, your interviewer might put you on the spot to sell them a pen sitting on the table, or a legal pad, or a water bottle, or just something . The main thing they’re testing you for? How you handle a high-pressure situation. So try to stay calm and confident and use your body language—making eye contact, sitting up straight, and more—to convey that you can handle this. Make sure you listen, understand your “customer’s” needs, get specific about the item’s features and benefits, and end strong—as though you were truly closing a deal.

Read More: 4 Tips for Responding to "Sell Me This Pen" in an Interview

52. Is there anything else you’d like us to know?

Just when you thought you were done, your interviewer asks you this open-ended doozy. Don’t panic—it’s not a trick question! You can use this as an opportunity to close out the meeting on a high note in one of two ways, Zhang says. First, if there really is something relevant that you haven’t had a chance to mention, do it now. Otherwise, you can briefly summarize your qualifications. For example, Zhang says, you could say: “I think we’ve covered most of it, but just to summarize, it sounds like you’re looking for someone who can really hit the ground running. And with my previous experience [enumerate experience here], I think I’d be a great fit.”

Read More: How to Answer “Is There Anything Else You’d Like Us to Know?”

53. Do you have any questions for us?

You probably already know that an interview isn’t just a chance for a hiring manager to grill you—it’s an opportunity to sniff out whether a job is the right fit from your perspective. What do you want to know about the position? The company? The department? The team? You’ll cover a lot of this in the actual interview, so have a few less-common questions ready to go. We especially like questions targeted to the interviewer (“What's your favorite part about working here?”) or the company’s growth (“What can you tell me about your new products or plans for growth?”) If you’re interviewing for a remote role, there are some specific questions you might want to ask related to that.

Read More: 57 Smart Questions to Ask in a Job Interview in 2022

Bonus questions

Looking for more common interview questions and answers examples? Check out these lists of inquiries for different types of jobs.

• Behavioral interview questions
• Phone interview questions
• Remote interview questions
• Second interview questions
• COVID-related interview questions
• Diversity and inclusion interview questions
• Emotional intelligence interview questions
• Internship interview questions
• Manager interview questions
• Account management interview questions
• Accounting interview questions
• Administrative assistant interview questions
• Brand management interview questions
• Customer service interview questions
• Data science interview questions
• Digital marketing interview questions
• Financial analyst interview questions
• IT interview questions
• Nursing interview questions
• Product marketing interview questions
• Project management interview questions
• Retail interview questions
• Sales interview questions
• Software engineering interview questions
• Teaching interview questions

Want even more advice for answering common interview questions?

If you are looking for more in depth advice about these 53 interview questions and how to answer them, here's a list of articles with detailed guides to teach you how to approach your responses.

• Tell me about yourself.
• Walk me through your resume.
• How did you hear about this position?
• Why do you want to work at this company?
• Why do you want this job?
• Why should we hire you?
• What can you bring to the company?
• What are your greatest strengths?
• What do you consider to be your weaknesses?
• What is your greatest professional achievement?
• Tell me about a challenge or conflict you’ve faced at work, and how you dealt with it.
• Tell me about a time you demonstrated leadership skills.
• What’s a time you disagreed with a decision that was made at work?
• Tell me about a time you made a mistake.
• Tell me about a time you failed.
• Why are you leaving your current job?
• Why were you fired?
• Why was there a gap in your employment?
• Can you explain why you changed career paths?
• What’s your current salary?
• What do you like least about your job?
• What are you looking for in a new position?
• What type of work environment do you prefer?
• What’s your work style?
• What’s your management style?
• How would your boss and coworkers describe you?
• How do you deal with pressure or stressful situations?
• What do you like to do outside of work?
• Are you planning on having children?
• How do you stay organized?
• How do you prioritize your work?
• What are you passionate about?
• What motivates you?
• What are your pet peeves?
• How do you like to be managed?
• Do you consider yourself successful?
• Where do you see yourself in five years?
• How do you plan to achieve your career goals?
• What are your career aspirations?
• What’s your dream job?
• What other companies are you interviewing with?
• What makes you unique?
• What should I know that’s not on your resume?
• What would your first few months look like in this role?
• What are your salary expectations?
• What do you think we could do better or differently?
• When can you start?
• Are you willing to relocate?
• How many tennis balls can you fit into a limousine?
• If you were an animal, which one would you want to be?
• Sell me this pen.
• Is there anything else you’d like us to know.
• Do you have any questions for us?

• How it works

Quantitative Research Questionnaire – Types & Examples

Published by Alvin Nicolas at August 20th, 2024 , Revised On August 21, 2024

Research is usually done to provide solutions to an ongoing problem. Wherever the researchers see a gap, they tend to launch research to enhance their knowledge and to provide solutions to the needs of others. If they want to research from a subjective point of view, they consider qualitative research. On the other hand, when they research from an objective point of view, they tend to consider quantitative research.

There’s a fine line between subjectivity and objectivity. Qualitative research, related to subjectivity, assesses individuals’ personal opinions and experiences, while quantitative research, associated with objectivity, collects numerical data to derive results. However, the best medium to collect data in quantitative research is a questionnaire.

Let’s discuss what a quantitative research questionnaire is, its types, methods of writing questions, and types of survey questions. By thoroughly understanding these key essential terms, you can efficiently create a professional and well-organised quantitative research questionnaire.

What is a Quantitative Research Questionnaire?

Quantitative research questionnaires are preferably used during quantitative research. They are a well-structured set of questions designed specifically to gather specific, close-ended participant responses. This allows the researchers to gather numerical data and obtain a deep understanding of a particular event or problem.

As you know, qualitative research questionnaires contain open-ended questions that allow the participants to express themselves freely, while quantitative research questionnaires contain close-ended and specific questions, such as multiple-choice and Likert scales, to assess individuals’ behaviour.

Quantitative research questionnaires are usually used in research in various fields, such as psychology, medicine, chemistry, and economics.

Let’s see how you can write quantitative research questions by going through some examples:

• How much do British people consume fast food per week?
• What is the percentage of students living in hostels in London?

Types of Quantitative Research Questions With Examples

After learning what a quantitative research questionnaire is and what quantitative research questions look like, it’s time to thoroughly discuss the different types of quantitative research questions to explore this topic more.

Dichotomous Questions

Dichotomous questions are those with a margin for only two possible answers. They are usually used when the answers are “Yes/No” or “True/False.” These questions significantly simplify the research process and help collect simple responses.

Example: Have you ever visited Istanbul?

Multiple Choice Questions

Multiple-choice questions have a list of possible answers for the participants to choose from. They help assess people’s general knowledge, and the data gathered by multiple-choice questions can be easily analysed.

Example: Which of the following is the capital of France?

Multiple Answer Questions

Multiple-answer questions are similar to multiple-choice questions. However, there are multiple answers for participants to choose from. They are used when the questions can’t have a single, specific answer.

Example: Which of the following movie genres are your favourite?

Likert Scale Questions

Likert scale questions are used when the preferences and emotions of the participants are measured from one extreme to another. The scales are usually applied to measure likelihood, frequency, satisfaction, and agreement. The Likert scale has only five options to choose from.

Example: How satisfied are you with your job?

Semantic Differential Questions

Similar to Likert scales, semantic differential questions are also used to measure the emotions and attitudes of participants. The only difference is that instead of using extreme options such as strongly agree and strongly disagree, opposites of a particular choice are given to reduce bias.

Example: Please rate the services of our company.

Rank Order Questions

Rank-order questions are usually used to measure the preferences and choices of the participants efficiently. In this, multiple choices are given, and participants are asked to rank them according to their perspective. This helps to create a good participant profile.

Example: Rank the given books according to your interest.

Matrix Questions

Matrix questions are similar to Likert scales. In Likert scales, participants’ responses are measured through separate questions, while in matrix questions, multiple questions are compiled in a single row to simplify the data collection method efficiently.

Example: Rate the following activities that you do in daily life.

How To Write Quantitative Research Questions?

Quantitative research questions allow researchers to gather empirical data to answer their research problems. As we have discussed the different types of quantitative research questions above, it’s time to learn how to write the perfect quantitative research questions for a questionnaire and streamline your research process.

Here are the steps to follow to write quantitative research questions efficiently.

Step 1: Determine the Research Goals

The first step in writing quantitative research questions is to determine your research goals. Determining and confirming your research goals significantly helps you understand what kind of questions you need to create and for what grade. Efficiently determining the research goals also reduces the need for further modifications in the questionnaire.

Step 2: Be Mindful About the Variables

There are two variables in the questions: independent and dependent. It is essential to decide what would be the dependent variable in your questions and what would be the independent. It significantly helps to understand where to emphasise and where not. It also reduces the probability of additional and vague questions.

Step 3: Choose the Right Type of Question

It is also important to determine the right type of questions to add to your questionnaire. Whether you want Likert scales, rank-order questions, or multiple-answer questions, choosing the right type of questions will help you measure individuals’ responses efficiently and accurately.

Step 4: Use Easy and Clear Language

Another thing to keep in mind while writing questions for a quantitative research questionnaire is to use easy and clear language. As you know, quantitative research is done to measure specific and simple responses in empirical form, and using easy and understandable language in questions makes a huge difference.

Step 5: Be Specific About The Topic

Always be mindful and specific about your topic. Avoid writing questions that divert from your topic because they can cause participants to lose interest. Use the basic terms of your selected topic and gradually go deep. Also, remember to align your topic and questions with your research objectives and goals.

Step 6: Appropriately Write Your Questions

When you have considered all the above-discussed things, it’s time to write your questions appropriately. Don’t just haste in writing. Think twice about the result of a question and then consider writing it in the questionnaire. Remember to be precise while writing. Avoid overwriting.

Step 7: Gather Feedback From Peers

When you have finished writing questions, gather feedback from your researcher peers. Write down all the suggestions and feedback given by your peers. Don’t panic over the criticism of your questions. Remember that it’s still time to make necessary changes to the questionnaire before launching your campaign.

Step 8: Refine and Finalise the Questions

After gathering peer feedback, make necessary and appropriate changes to your questions. Be mindful of your research goals and topic. Try to modify your questions according to them. Also, be mindful of the theme and colour scheme of the questionnaire that you decided on. After refining the questions, finalise your questionnaire.

Types of Survey Questionnaires in Quantitative Research

Quantitative research questionnaires have close-ended questions that allow the researchers to measure accurate and specific responses from the participants. They don’t contain open-ended questions like qualitative research, where the response is measured by interviews and focus groups. Good combinations of questions are used in the quantitative research survey .

However, here are the types of surveys in quantitative research:

Descriptive Survey

The descriptive survey is used to obtain information about a particular variable. It is used to associate a quantity and quantify research variables. The questions associated with descriptive surveys mostly start with “What is” and “How much”.

Example: A descriptive survey to measure how much money children spend to buy toys.

Comparative Survey

A comparative survey is used to establish a comparison between one or more dependable variables and two or more comparison groups. This survey aims to form a comparative relation between the variables under study. The structure of the question in a comparative survey is, “What is the difference in [dependable variable] between [two or more groups]?”.

Example: A comparative survey on the difference in political awareness between Eastern and Western citizens.

Relationship-Based Survey

Relationship-based survey is used to understand the relationship or association between two or more independent and dependent variables. Cause and effect between two or more variables is measured in the relationship-based survey. The structure of questions in a relationship-based survey is, “What is the relation [between or among] [independent variable] and [dependable variable]?”.

Example: What is the relationship between education and lifestyle in America?

Advantages & Disadvantages of Questionnaires in Quantitative Research

Quantitative research questionnaires are an excellent tool to collect data and information about the responses of individuals. Quantitative research comes with various advantages, but along with advantages, it also has its disadvantages. Check the table below to learn about the advantages and disadvantages of a quantitative research questionnaire.

Quantitative Research Questionnaire Example

Here is an example of a quantitative research questionnaire to help you get the idea and create an efficient and well-developed questionnaire for your research:

Warm welcome, and thank you for participating in our survey. Please provide your response to the questions below. Your esteemed response will significantly help us to achieve our research goals and provide effective solutions to society.

17-20 21-24 25-28 29-32 ii) What is your gender? Male Female Other Prefer not to say ii) Have you graduated? Yes No iii) Are you employed? iv) Are you married? Yes No   Part 2: Provide your honest response.  Question 1: I have tried online shopping. Strongly Disagree Disagree Neutral  Agree Strongly Agree Question 2: I have good experience with online shopping. Strongly Disagree Disagree Neutral Agree Strongly Agree Question 3: I have a bad experience with online shopping. Question 4: I received my order on time.  Question 5: I like physical shopping more.  Frequently Asked Questions What is a quantitative research questionnaire. A quantitative research questionnaire is a well-structured set of questions designed specifically to gather specific and close-ended participant responses. What is the difference between qualitative and quantitative research? The difference between qualitative and quantitative research is subjectivity and objectivity. Subjectivity is associated with qualitative research, while objectivity is associated with quantitative research.  What are the advantages of a quantitative research questionnaire? It is quick and efficient. There is less risk of research bias and subjectivity. It is particular and simple. You May Also Like Thematic analysis is commonly used for qualitative data. Researchers give preference to thematic analysis when analysing audio or video transcripts. Disadvantages of primary research – It can be expensive, time-consuming and take a long time to complete if it involves face-to-face contact with customers. What are the different types of research you can use in your dissertation? Here are some guidelines to help you choose a research strategy that would make your research more credible. USEFUL LINKS LEARNING RESOURCES COMPANY DETAILS How It Works Nashville State Community College Research Guides ECED2340: Family and Community Engagement Project Part one: family interview. Get Started Assignment Description Assignment Overview Format and Submission Guidelines Grading Rubric Professional Standards Interview Questions Post-Interview Analysis Part Two: Family Profile Part Three: Community Agency Visit/Interview Part Four: Using Community Resources to Support the Child and Family Part Five: Personal Reflections on the Ethical Responsibilities to Families and Building Relationships with Children Part Six: Family and Community Engagement Project: Collaborative Discussion Board Community Agencies Further Resources (Standard 2b. Collaborate as partners with families in young children’s development and learning through respectful, reciprocal relationships and engagement) Candidates will locate and conduct an in-person interview with the family of a child between the ages of birth and eight. The purpose of the family interview is for candidates to understand how to collaborate and create respectful, reciprocal relationships that support and empower families and involve families in their children’s development and learning. Candidates should consider the selection of a family whose background is different from their own in terms of culture, language, socioeconomics, etc. Tip: Refer to Chapter 4 – Structurally Diverse Families and Chapter 5- Culturally Diverse Families from the textbook, Home, School, & Community Collaboration: Culturally Responsive Family Engagement (K.B. Grant and J.A. Ray, 2024). Prepare for the Interview Select a family with a child between the ages of birth and eight. The family can be a friend, relative (outside of your immediate family), neighbor, or family in your early childhood classroom environment. The family must have a child in an early childhood program. Try to select a family as different as possible from your own in terms of culture, language, socioeconomics, etc. Project Research: Review the Project Lib Guide located in the project resources online Review and print the Family Interview Questions. The questions will be turned in with the project in the assignment dropbox. Please type the responses to the family interview questions. Select a location and time to interview the family. Choose a location that is private so that your conversation with the family remains confidential. Also consider a setting that is welcoming and comfortable. Your interview is likely to last approximately one hour. During the Interview Candidates will explain the assignment to the family including confidentiality assurances and obtain written consent for participation. The consent form must be turned in with the assignment. Conduct the interview and complete the Family Interview Questions listed in the guidelines. Let parents share anything about their family and culture that they feel is pertinent even if it is not specifically mentioned in the interview questions. Incorporate an additional question that might provide insight into the cultural dimensions of the family’s profile. Instead of presuming what the family might need, work with the family to identify something they would like to know. It may be a question about a service (“Can you get the food stamps, folks, to return my call?), or a skill (“My child likes to draw. What are some effective ways to build on that talent?”). Get an email address from the family that can be used to follow up with community resources. You will use this in Part Four. After the Interview Complete the post interview analysis. << Previous: Professional Standards Next: Interview Questions >> Last Updated: Aug 26, 2024 7:37 AM URL: https://nscc.libguides.com/fcep Research Engineer Interview Questions The most important interview questions for Research Engineers, and how to answer them Getting Started as a Research Engineer What is a Research Engineer How to Become Certifications Tools & Software LinkedIn Guide Interview Questions Work-Life Balance Professional Goals Resume Examples Cover Letter Examples Interviewing as a Research Engineer Types of questions to expect in a research engineer interview, technical questions, analytical and problem-solving questions, research methodology questions, behavioral questions, project and time management questions, preparing for a research engineer interview, how to do interview prep as a research engineer. Understand the Company’s Research Focus: Research the company's current projects, research areas, and recent publications. This knowledge shows your genuine interest and ability to align your expertise with their research goals. Review Relevant Technical Skills and Tools: Be well-versed in the technical skills and tools pertinent to the role, such as programming languages, simulation software, and data analysis tools. Ensure your knowledge is up to date and relevant to the company's research domain. Prepare for Technical Questions: Expect to answer in-depth technical questions related to your field. Review fundamental concepts, recent advancements, and be ready to discuss your past research projects in detail. Practice Problem-Solving and Analytical Questions: Research Engineers are often required to solve complex problems. Practice answering analytical questions and be prepared to walk through your problem-solving process clearly and logically. Review Your Past Research Work: Be ready to discuss your previous research projects, publications, and any patents. Highlight your contributions, methodologies used, and the impact of your work. Prepare for Behavioral Questions: Reflect on your past experiences and prepare to answer behavioral questions that demonstrate your teamwork, leadership, and communication skills. Develop Thoughtful Questions: Prepare insightful questions to ask the interviewer about the company’s research direction, team structure, and future projects. This shows your eagerness to contribute and grow within the company. Mock Interviews: Conduct mock interviews with a mentor or peer to get feedback and refine your interview skills. Focus on both technical and behavioral aspects to ensure a well-rounded preparation. 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Research Engineer Job Title Guide Related Interview Guides Driving innovation and growth through strategic research and development initiatives Leading technical teams, driving innovation and ensuring project success in engineering Building digital solutions through code, transforming ideas into user-friendly applications Driving innovation with data, creating intelligent systems to solve complex problems Pioneering AI advancements, transforming industries through innovative machine learning Designing intelligent systems, leveraging data to create innovative AI solutions for real-world problems Start Your Research Engineer Career with Teal 119 IMAGES FREE 7+ Sample Interview Question Templates in PDF Qualitative Interview Techniques and Considerations Qualitative Interview Techniques and Considerations FREE 7+ Sample Interview Question Templates in PDF Sample Interview Questions and Answers 1 How to Answer the Most Common Interview Questions with Useful Examples COMMENTS 20 Common Researcher Interview Questions and Answers Example: "When writing up a research paper or report, I approach the task systematically. I begin by outlining my topic and any relevant research questions. I then conduct research to find relevant sources, both primary and secondary. I carefully review and analyze the information I find, and use it to develop my argument. Graduate Research Interview Questions (With Example Answers) In your answer, describe the extent of involvement for each individual. Example: "The participant is the individual who is involved in the research from the initial investigative stages to the findings and conclusions. Collaborators are the individuals who contribute to the final report writing and finalization of the research. Top 20 Qualitative Research Interview Questions & Answers Example: "Focus groups are particularly apt when the research question benefits from the interaction among participants, as the group dynamics can stimulate memories, ideas, and experiences that might not surface in one-on-one interviews. They are valuable for exploring the range of opinions or feelings about a topic, allowing researchers to ... Types of Interviews in Research There are several types of interviews, often differentiated by their level of structure. Structured interviews have predetermined questions asked in a predetermined order. Unstructured interviews are more free-flowing. Semi-structured interviews fall in between. Interviews are commonly used in market research, social science, and ethnographic ... 12 Examples of Research Interview Questions and Answers Example answer. "Historically, I have worked alongside a team of researchers to devise and conduct my research projects. Once we determine the topic and gather the needed resources, I strive to be collaborative and open as we design the study parameters and negotiate the flow of our work. Qualitative Interview Questions: Guidance for Novice Researchers The Qualitative Report 2020 Volume 25, Number 9, How To Article 1, 3185-3203. Qualitative Interview Questions: Guidance for Novice Researchers. Rosanne E. Roberts. Capella University, Minneapolis ... PDF TIPSHEET QUALITATIVE INTERVIEWING result, the structure of interviews can range from loose conversations to structured exchanges in which all interviewees are asked the exact same set of questions. Your choice of interview structure should reflect the goals and stage of your research. Less structured interviews are most appropriate for early stages of research because they 46 Graduate Research Interview Questions (With Sample Answers) 5 graduate research interview questions and sample answers. To help you prepare for the interview, here are five interview questions with sample answers to guide you in drafting your answers: 1. What is recursive abstraction? This question gives you the chance to elaborate on your research knowledge. 5 Qualitative Research Interview Questions (With Answers) Here's a list of five qualitative research interview questions and some sample answers to consider when practicing for your interview: 1. Define market research and explain how it works. Interviewers may ask this question to evaluate your basic understanding of research and how to gather and understand it. Market research refers to another form ... 35 qualitative research interview questions examples Related: A guide to interview methods in research (With examples) 4. Please describe in your own words what coding means in qualitative research. This question looks to explore your fundamental understanding of an important aspect of qualitative research. It relates to qualitative data analysis. 30 Academic Researcher Interview Questions and Answers Example: "Developing a new research question or project begins with identifying gaps in the current body of knowledge. I dive into existing literature, noting areas that lack clarity or require further exploration. Once an area of interest is identified, I formulate a preliminary research question. How To Do Qualitative Interviews For Research As the interview progresses, avoid asking leading questions (i.e., questions that assume something about the interviewee or their response). Make sure that you speak clearly and slowly, using plain language and being ready to paraphrase questions if the person you are interviewing misunderstands. Qualitative Research Questions: Gain Powerful Insights + 25 Examples 25 examples of expertly crafted qualitative research questions. It's easy enough to cover the theory of writing a qualitative research question, but sometimes it's best if you can see the process in practice. In this section, we'll list 25 examples of B2B and B2C-related qualitative questions. Let's begin with five questions. Preparing Questions for a Qualitative Research Interview Once you've chosen the type of interview that suits your research study, the next step is to decide what information you need to collect. Patton's six types of questions offer a framework for shaping your inquiries: Behavior or Experience: Explore participants' actions and experiences. Opinion or Belief: Probe participants' beliefs ... How to carry out great interviews in qualitative research A qualitative research interview is a one-to-one data collection session between a researcher and a participant. Interviews may be carried out face-to-face, over the phone or via video call using a service like Skype or Zoom. There are three main types of qualitative research interview - structured, unstructured or semi-structured. Chapter 13: Interviews The researcher should create an interview guide with targeted open questions to direct the interview. As examples, ... The topics and questions should be mapped to the research question/s, and the interview guide should be developed well in advance of commencing data collection. This enables time and opportunity to pilot-test the interview guide. 37 Research Analyst Interview Questions (With Sample Answers) Related: 100 Common Job Interview Questions Interview questions about experience and background To impress the employer, consider elaborating on the credentials you listed in your resume. Your employment history and skill set can illustrate that you can be a competent research analyst. Example questions include: 18 Researcher Interview Questions (With Example Answers) Example: "There are many important skills for a researcher, but some of the most important include: -The ability to ask clear and concise research questions. -The ability to design effective research studies. -The ability to collect high-quality data. -The ability to analyze data effectively. 83 Qualitative Research Questions & Examples Qualitative research questions help you understand consumer sentiment. They're strategically designed to show organizations how and why people feel the way they do about a brand, product, or service. It looks beyond the numbers and is one of the most telling types of market research a company can do. The UK Data Service describes this ... How to Write Qualitative Research Questions A good qualitative research question sums up your research objective. It's a way of expressing the central question of your research, identifying your particular topic and the central issue you are examining. Research questions are quite different from survey questions, questions used in focus groups or interview questions. 10 Research Question Examples to Guide your Research Project The first question asks for a ready-made solution, and is not focused or researchable. The second question is a clearer comparative question, but note that it may not be practically feasible. For a smaller research project or thesis, it could be narrowed down further to focus on the effectiveness of drunk driving laws in just one or two countries. 10 Common Job Interview Questions and How to Answer Them Vicky Oliver is a leading career development expert and the multi-best-selling author of five books, including 301 Smart Answers to Tough Interview Questions, named in the top 10 list of "Best ... 50+ Top Interview Questions and Answers in 2023 Tell me about a time you failed. This question is very similar to the one about making a mistake, and you should approach your answer in much the same way. Make sure you pick a real, actual failure you can speak honestly about. Start by making it clear to the interviewer how you define failure. Quantitative Research Questionnaire As we have discussed the different types of quantitative research questions above, it's time to learn how to write the perfect quantitative research questions for a questionnaire and streamline your research process. Here are the steps to follow to write quantitative research questions efficiently. Step 1: Determine the Research Goals Part One: Family Interview Project Research: Review the Project Lib Guide located in the project resources online; Review and print the Family Interview Questions. The questions will be turned in with the project in the assignment dropbox. Please type the responses to the family interview questions. Select a location and time to interview the family. 2024 Research Engineer Interview Questions & Answers The key to excelling in a Research Engineer interview lies in meticulous preparation. It's about more than just showcasing your technical skills; it's about demonstrating your ability to innovate, solve complex problems, and contribute to the advancement of the company's research goals. Full article: Introduction: The question of the interview The interview form has steadily drifted towards coterie and high-literary expression. The long-form interview invented by George Plimpton at the Paris Review has stood for decades as the Platonic ideal of the literary interview - a much-revised, polished, perfected conversation with a much-admired writer. One could cite counter examples. How to Respond to "Tell Me About Yourself? (With Examples) Meta Description: Ace your next interview - we have lots of helpful tips and samples to get you ready to answer the common interview question, "Tell me about yourself." Preparing for an interview usually involves studying common interview questions and preparing good answers for them. In recent years, employers have a shifted from "traditional" questions to more "behavioral" or ... assignment essay homework paper phd report resume review speech thesis