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Netflix stock hit an all-time high after a huge spike in ad sales

The streaming giant said its upfront ad sales commitments soared 150%.

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Netflix (NFLX) stock hit an all-time high Tuesday morning after the streaming pioneer reported that its foray in to advertising continues to be a big success.

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Netflix (NFLX) shares hit an all-time high of $711.33 during intraday trading on Tuesday before falling to about $697 in the afternoon. The company’s previous all-time high was $700.99, which it hit in 2021.

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The record followed the news that Netflix was able to increase its upfront ad sales commitments by 150% from 2023. This was the media giant’s second year participating in upfront negotiations — deals made ahead of the upcoming broadcast year, which typically starts in fall, through which media companies try to sell the bulk of their ad inventory.

“Our advertising clients remain excited about our highly engaged audience and the variety and quality of our programming,” Netflix said in a press release .

The company said it was able to close several multiple international on-screen title sponsors including Pure Leaf, Amazon (AMZN) Audible, Puig, Booking.com (BKNG) , Stella Artois, and Hilton (HLT) for the third season of Bridgerton .

Netflix also closed partnerships for multiple upcoming movies and TV series including Squid Game , Wednesday , Happy Gilmore 2 , and Love is Blin d. It also made deals for upcoming live programs including WWE Raw and some NFL games that are set to be streamed on Christmas Day.

Netflix first launched its ad-supported plan in 2022. The number of active monthly users of Netflix’s ad-supported plan skyrocketed 700% — from 5 million to 40 million — between 2023 and 2024, the streaming giant said in May as part of its upfront presentation to advertisers.

Netflix said in July that those plans accounted for 45% of all new signups in markets where the plan is available.

At the time, Netflix touted that it closed over 60 pause ad campaigns — ads that appear when a program is paused — with big brands such as Expedia (EXPE) , Coca-Cola (KO) , Ford (F) , L’Oréal and McDonald’s (MCD) . Netflix will also start testing an in-house ad tech platform in Canada this year before launching it more widely in 2025.

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Netflix stock gets upfront optimism boost from key ad tier updates, nfl.

Analysts are optimistic about Netflix Inc (NASDAQ: NFLX ) as the streaming company gears up for its Upfront presentation on May 16 .

JPMorgan analyst Doug Anmuth reiterated an Overweight rating on Netflix stock with a price target of $650, citing several factors driving the stock’s recent rebound .

Netflix Stock Rebound

Chart: Benzinga Pro

After initially dropping post-earnings on April 18, Netflix shares have rallied back to their pre-earnings price, outperforming the S&P 500, as represented by the iShares S&P 500 ETF (NYSE: SPY ).

Anmuth believes this rebound is due to increased comfort with Netflix’s 2024 revenue outlook and its decision to no longer report subscribers starting in 2025.

He also pointed to the “recognition that NFLX is not subject to heavy AI-driven capex intensity like META, GOOGL, & AMZN Unlike some competitors,” as a factor driving this rebound.

Also Read: Microsoft, Alphabet And Meta’s Raised AI Capex Outlook Could Benefit These JPMorgan Stock Pick s

Ad Tier Expectations

Anmuth expects the Upfront presentation to bring updates on several key areas.

One focus will be on the Ad tier, with expectations for an update on the 23 million+ ad tier monthly active users (MAUs). Conversations suggest investors are looking for 35-40 million+ ad tier MAUs, including the benefit of the T-Mobile bundle.

Ad tier subscriptions have grown significantly, with over 40% of sign-ups now opting for the ad-supported tier.

Advertising remains a key area of growth for Netflix, highlighted Anmuth, with the company expected to drive Ad tier growth through bundles, pricing changes, and marketing efforts.

Anmuth projects Ad tier subs to reach 28 million by the end of 2024 and 39 million by the end of 2025.

“Advertising remains a drag on ARM as monetization lags inventory & scale growth, but ad sales will build over time [and] Netflix expects the Ad tier to become a more meaningful revenue driver in 2025 & beyond,” he said.

Netflix’s Content Slate & Sports Strategy

Aside from ad tier updates, investors are also looking for news on Netflix’s content slate and sports strategy.

There are suggestions that Netflix could host two NFL games on Christmas later this year, potentially boosting the ad tier and promoting upcoming content.

Anmuth notes that Peacock’s NFL playoff game this past season reportedly cost around $110 million.

Overall, JPMorgan remains positive on Netflix shares, citing a bullish thesis including:

revenue growth acceleration,

operating margin expansion, and

multi-year free cash flow ramp.

Read Next: Netflix Cozies Up To Roblox: Gamers Get ‘Digital Theme Park’ For ‘Stranger Things,’ ‘One Piece’ And More Streaming Hits

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This article Netflix Stock Gets Upfront Optimism Boost From Key Ad Tier Updates, NFL originally appeared on Benzinga.com

© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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Netflix hits new 52-week high with 150% surge in ad sales and expanding revenue streams

• Netflix's remarkable growth was highlighted as it's stock soared to a new 52-week high, reaching $697.52.
• Netflix secured major brand partnerships, including L’Oreal and Gucci, for its hit shows.
• Netflix’s stock has experienced a significant rally, climbing by 70.59% over the past year.

Netflix Inc. (NASDAQ: NFLX) has reached a new milestone, with its stock hitting a 52-week high of $697.52, driven by an impressive 150% increase in upfront ad sales commitments. 

This surge in ad revenue underscores Netflix’s dominance in the streaming industry and highlights the company’s strategic shift towards expanding its advertising capabilities. 

The remarkable growth reflects the platform’s ability to attract significant advertising dollars and its ongoing efforts to enhance its market position.

What is driving Netflix’s revenue growth?

Netflix’s impressive ad sales performance is bolstered by its strategic partnerships with major brands. 

The company has secured deals with industry giants such as L’Oreal, Amazon Audible, Booking.com, and Hilton for its popular content. 

Notably, luxury brands like LVMH, Gucci, and COTY have also joined the list, drawn by Netflix’s extensive and engaged audience.

These partnerships not only underscore Netflix’s ability to attract substantial advertising investments but also demonstrate the platform’s appeal across a diverse range of advertisers. 

The successful expansion of its ad-supported subscription plan has paid off, contributing to the significant increase in upfront ad sales. 

Netflix’s commitment to refining this service is further exemplified by its plans to launch an in-house ad tech platform in 2025, following initial testing in Canada. 

This new platform is expected to enhance the efficiency and effectiveness of ad placements, potentially driving further revenue growth.

NFLX stock surges by 70.59%

Netflix’s stock has surged by 70.59% over the past year, with its recent 52-week high reflecting strong investor confidence in the company’s prospects. 

This optimism is driven by Netflix’s consistent delivery of popular content and its successful expansion into new revenue streams through advertising.

Financial analysts are bullish on Netflix’s performance. Oppenheimer maintains an Outperform rating on the stock, while Citi has revised its price target to $675, indicating confidence in Netflix’s growth trajectory through 2026. 

These positive assessments reflect the broader market sentiment that Netflix is well-positioned to leverage its strategic initiatives, particularly in the advertising sector.

Netflix’s partnership with CBS Sports

Netflix’s success in the advertising space is not just a standalone achievement but part of a broader trend in the streaming industry. 

As more platforms explore ad-supported models, Netflix’s ability to attract high-profile advertisers sets a new benchmark for the industry. 

The forthcoming launch of its in-house ad tech platform could further disrupt the market, offering a more customized and effective advertising solution that competitors may find challenging to replicate.

Additionally, Netflix has announced a partnership with CBS Sports to stream NFL games on Christmas Day, marking a significant expansion into live sports streaming. 

This new venture not only opens up additional revenue streams but also targets a different segment of viewers, potentially driving further subscriber growth and enhancing Netflix’s position in the competitive streaming landscape.

In summary, Netflix’s stock surge, driven by a substantial increase in ad sales and strategic partnerships, highlights the company’s robust growth and market potential. 

The upcoming launch of its ad tech platform and expansion into live sports are expected to further bolster Netflix’s revenue streams and solidify its standing as a leading player in the streaming industry.

Netflix stock is cruising at record highs this week. Here's why Wall Street is cheering on the streaming giant.

• Netflix's stock hit a record high this week for the first time since the pandemic.
• The stock is rising as shares of competing streamers struggle.
• Netflix is winning over investors with ad strength and steady subscriber growth.

The streaming war is a crowded conflict, but investors think they see a winner in Netflix this week.

Shares of the streaming giant closed at an all-time high of $698.54 on Tuesday. The stock extended gains slightly in Wednesday's session to about $698.82 as of 2:53 p.m. ET.

The stock is up 44% year-to-date in a huge reversal after crashing by more than 75% from its pandemic peak in 2022.

Meanwhile, investors are turning away from other media companies that operate streaming services as they struggle to make a profit with their offerings. Year-to-date, shares of Paramount and Warner Bros. have fallen 25% and 33%, respectively, while Disney's stock has remained level.

So why are investors pushing Netflix to fresh highs this week?

Kickstarting the gains on Tuesday was an announcement in a blog post from Netflix stating that it continues to see growth in ad sales. The company has seen a 150% rise in upfront ad sale commitments compared to 2023, the blog said.

The streaming giant said those deals are a result of the highly-anticipated new seasons of shows like  Bridgerton ,  Squid Game,  and  Emily in Paris , plus its Christmas Day NFL games.

Netflix announced a three-year deal with the NFL back in May, which will let it show two NFL games on Christmas this year and one or more games on the holiday in 2025 and 2026.

In addition to strong demand from advertisers, Netflix's expansion into live sports could give the platform a value add to justify raising subscription prices, analysts say.

"We view the venture into NFL games (at just ~2% of annual content spend) as a significant Q4 subscriber driver, creating a further tailwind to NFLX's password sharing initiative and supporting a price hike," Jefferies analyst James Heaney said in a client note.

And earlier this month, Disney announced plans to raise prices for its Disney+, Hulu and ESPN+ subscription tiers this fall, which could make Netflix more likely to follow suit.

Both developments could help customers justify a higher price for Netflix, Heaney said.

The stock has been steadily rising before this week, though, too. Shares are up nearly 10% in the last month following the company's strong second-quarter earnings report on July 18.

The report showed user growth surpassed expectations, with Netflix gaining over 8 million new subscribers for the quarter amid a crackdown on password sharing. Revenue grew 17% in the quarter.

Analysts said they see the company's upside as a result of moderating competition as other streaming companies focus on profits rather than growth.

"Over the past year, we have seen a normalization of the 'streaming wars' with various services/companies focusing on cost structure and with that, a return to licensing out content and focusing on existing markets," analysts from Goldman Sachs said in a note before Netflix's latest earnings.

Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.

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Watch These Netflix Price Levels After Stock Hits Record High

Shares Rose on News of Strong Ad Sales

Key Takeaways

• Netflix shares hit a new record high on Tuesday after the streaming giant reported a huge jump in advertising sales, bolstered by robust ad demand on its upcoming films, series, and live events.
• The Netflix share price has traded within an ascending channel since January last year, though the latest bullish move has occurred on lackluster trading volume, potentially indicating a lack of institutional investing.
• Investors should monitor lower price levels on the chart at $638 and $545, while also keeping an eye on higher price levels at $724 and $743.

Netflix ( NFLX ) shares minted a new record high on Tuesday after the streaming giant reported a huge jump in advertising sales , bolstered by robust ad demand on its upcoming films, series, and live events.

The Californian-based company, which launched its cheaper ad-supported tier in November 2022, has placed an emphasis on ramping up its advertising business in recent quarters in an effort to score more ad dollars from premium live sports and help offset the costs of creating original content in a saturated streaming market.

Below, we take a look at the Netflix chart, while using technical analysis to identify key price levels to watch out for.

Shares Remain in Ascending Channel

Netflix shares have traded within an ascending channel since January last year. More recently, this month’s broad-based equity market sell-off on Aug. 5 marked the end of a 13% correction in the stock.

Since then, the price has recovered to reclaim the 50-day MA, and it gained 1.5% Tuesday to close at its record high of $698.54.

However, it’s worth noting that the bullish move has occurred on lackluster trading volume , potentially indicating a lack of institutional investing .

Looking ahead, investors should eye several important chart areas where Netflix shares could attract interest.

Lower Price Levels to Watch

An initial area that may come into play during retracements sits around $638. This level could see buyers defend a horizontal line linking a range of comparable trading levels between March and early August.

A breakdown below this area could instigate a decline to lower support at $545, a location on the chart where investors may seek entry points near the Jan. 24 breakaway gap close and April swing low . This region also currently sits in the vicinity of the ascending channel’s lower trendline.

Higher Price Levels to Monitor

Short-term upward momentum could see the shares test the $724 level, where they may encounter selling pressure near the ascending channel’s upper trendline. Moreover, there’s an increased chance of profit-taking around this area, given the relative strength index (RSI) sits in overbought territory above the overbought 70 threshold.

To forecast a potential upside target above the stock’s record high, we can use a bars pattern. We do this by extracting the trending move in the shares from May to July and apply the pattern from the August low, which predicts a price target of around $743.

The comments, opinions, and analyses expressed on Investopedia are for informational purposes only. Read our  warranty and liability disclaimer  for more info.

As of the date this article was written, the author does not own any of the above securities.

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Netflix Stock Forecast

Stock price forecast.

The 30 analysts with 12-month price forecasts for Netflix stock have an average target of 687.67, with a low estimate of 465 and a high estimate of 800. The average target predicts a decrease of -1.36% from the current stock price of 697.12.

Analyst Ratings

The average analyst rating for Netflix stock from 32 stock analysts is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

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5 Things to Know About Netflix Stock

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NASDAQ: NFLX

These key facts will give shareholders even more confidence in the business.

Netflix   ( NFLX -0.20% ) has been one of the best stocks to own over the past decade, skyrocketing more than 3,000% since September 2011. The streaming entertainment  company has clearly been doing many things right, and investors who got in early have been appropriately rewarded. But there might be some important data points that you aren't familiar with when it comes to this large-cap  company.  

Here are five things you need to know about Netflix.  

Image source: Getty Images.

1. The subscriber count is massive

As of June 30, Netflix counted 209 million subscribers worldwide, putting it ahead of any other streaming service. The business was the first mover in the streaming space, giving it a head start against traditional cable companies that didn't take it seriously at first. Today, a plethora of options are on the market for viewers, but they might be too late to the party.  

These customers helped Netflix generate $27.6 billion in sales over the trailing-12-month period. And during the first six months of 2021, nearly all of the company's new subscribers came from outside the U.S. and Canada. It is increasingly relying on international markets to boost growth, and it's succeeding so far. Expect the membership count to continue climbing over time.  

2. The content budget is huge

For the full year of 2021, Netflix is expected to spend $17 billion on content. Being able to outspend rivals is one of its main competitive advantages, as the previously mentioned 209 million subscribers make it more economical on a per-member basis. In the three-year period from 2018 through 2020, the company allocated a whopping $38.7 billion of cash to bolster its offering of shows, movies, and documentaries.  

And  Netflix's content is really good. At the 2021 Emmy presentations, the company snagged an incredible 44 awards, highlighted by the monster success of the hit series The Crown  and  The Queen's Gambit . This tied a record held since 1974. It's no wonder the business is able to consistently increase prices over time, while still expanding its customer base. Creating a large collection of exclusive, high-quality content will lend robust pricing power to a media company like Netflix.

3. Netflix's financial position is improving

Probably the most popular argument for Netflix bears centers on when the company will ever begin generating positive  cash flow . Well, in the fourth-quarter 2020 shareholder letter, management mentioned that it will sustainably start producing free cash flow sometime after breaking even this year. Additionally, the business no longer needs to raise external financing for its day-to-day operations.

Even more remarkably, Netflix authorized $5 billion of share repurchases earlier this year, of which $500 million was used during the second quarter. As you can see, the company is turning the corner and is well on its way to becoming a cash cow.  

4. The business model has demonstrated its optionality

In order to further enhance its value proposition to subscribers, Netflix is entering the video game market. By hiring former Facebook  and  Electronic Arts  executive Mike Verdu, the company will offer the mobile-only service at no extra cost as part of its streaming-video subscription.  

And to drive a deeper connection with its most loyal fans, Netflix recently launched  netflix.shop , an e-commerce site selling unique apparel and lifestyle products inspired by certain shows and movies on the platform.  

These initiatives display the company's ability to continuously increase engagement with its users.  

5. The company is still founder-led

Reed Hastings, one of the founders, is still very much involved today as co-CEO. And Ted Sarandos, the other co-CEO, has been with the company since 2000, just three years after its founding. Having leaders like these who have been with Netflix since or near the beginning helps the business stay focused on its overarching mission to entertain the world.  

Hastings, both directly and indirectly (via his family trust), owns about 2.9% of the company's outstanding shares. That holding is valued at approximately $7.5 billion today. Hastings' considerable skin in the game ensures that shareholder interests are aligned with management's, which explains why the stock has done tremendously well over time.  

As these five crucial pieces of information prove, Netflix is an outstanding investment.  

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to its CEO, Mark Zuckerberg, is a member of The Motley Fool's board of directors. Neil Patel has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Facebook and Netflix. The Motley Fool recommends Electronic Arts. The Motley Fool has a disclosure policy .

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Market Takes A Break; Palo Alto Networks, Netflix, Meta Platforms In Focus

Aug 20, 2024 | 04:34 PM ET | ALISSA CORAM, ED CARSON

The major indexes retreated modestly after several big gains, a well-deserved break after several strong gains. A pause also makes sense with Fed Chief Powell's big speech and Nvidia earnings coming up. Palo Alto Networks and Netflix flashed buy signals while Meta is trading just below a buy point.

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Netflix - 22 Year Stock Price History | NFLX

• Revenue & Profit
• Assets & Liabilities
• Price Ratios
• Other Ratios
• Other Metrics
• Stock Price History
• Stock Splits
• The all-time high Netflix stock closing price was 698.54 on August 20, 2024 .
• The Netflix 52-week high stock price is 711.33 , which is 1.8% above the current share price.
• The Netflix 52-week low stock price is 344.73 , which is 50.6% below the current share price.
• The average Netflix stock price for the last 52 weeks is 543.37 .

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