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Hacking the Case Interview

If you’re interviewing for a business strategy or operations role at Uber, there is a good chance that you’ll receive at least one case interview or case study interview.

To land a job offer at Uber for these roles, you’ll need to nail every single one of your case interviews. While Uber case interviews may seem challenging and daunting, they can be mastered with proper preparation.

If you have an upcoming case interview with Uber, we have you covered. In this comprehensive Uber case interview guide, we’ll cover:

• The seven steps to ace any Uber case interview
• Six Uber case interview tips
• How to ace the Uber written case interview or case study
• Recommended Uber case interview/case study resources

If you’re looking for a step-by-step shortcut to learn case interviews quickly, enroll in our case interview course . These insider strategies from a former Bain interviewer helped 30,000+ land tech and consulting offers while saving hundreds of hours of prep time.

The Seven Steps to Ace any Uber Case Interview

A case interview is a special type of interview that is typically used by consulting firms. However, business strategy and operations groups at companies are increasingly using case interviews in their assessment process since they employ so many former consultants.

Case interviews are 20- to 30-minute exercises in which you are placed in a hypothetical business situation and are asked to find a solution or make a recommendation.

First, you’ll create a framework that shows the approach you would take to solve the case. Then, you’ll collaborate with the interviewer, answering a mix of quantitative and qualitative questions that will give you the information and data needed to develop an answer. Finally, you’ll deliver your recommendation at the end of the case.

Uber case interviews are generally candidate-led. This means that you will be expected to lead the direction of the case. You’ll be responsible for asking the right questions, probing for data, and proposing each next step.

Follow these seven steps to solve any Uber case interview or case study.

1. Understand the case background information

The case interview will start with the interviewer explaining the case background information. Make sure that you are taking notes while the interviewer is speaking. You’ll want to focus specifically on understanding the context, the company, and the objective of the case.

The most important part of the case interview is to make sure you understand the business issue and objective of the case. Addressing the wrong business problem is the quickest way to fail a case interview.

2. Ask clarifying questions

Once the interviewer has finished giving you the case information, you’ll have an opportunity to ask questions. 

While you can ask any question that you want, try to prioritize asking questions that help you better understand the situation and problem. You want to avoid asking questions that are too specific or not relevant to understanding the case situation. 

Most candidates ask between one to three questions. You’ll be able to ask more questions later in the case interview if you need to.

3. Summarize the information and verify the objective

Once you have finished asking your immediate questions, summarize all of the major case information and verify that you understand the objective correctly.

In this step, many candidates make the mistake of stating every fact of the case verbatim. Instead, you should summarize the case concisely and clearly in your own words. This demonstrates that you can synthesize information effectively.

4. Develop a framework

The next step is to structure a framework to help guide you through the case.

A case interview framework is a tool that helps you structure and break down a complex problem into simpler, smaller components. Think of a framework as brainstorming different ideas and organizing them into different categories.

To develop a framework, ask yourself what are the three to four major questions that you need to answer in order to make a confident recommendation?

Many candidates make the mistake of using memorized frameworks and applying them to their case interviews. Interviewers can tell when you are using a memorized framework because not all of the elements of the framework will be relevant to the case.

Using a memorized framework reflects poorly on your capabilities because it shows that you cannot think critically for yourself. Therefore, practice creating unique and tailored frameworks for each case that you get.

For a complete guide on how to create tailored and unique frameworks for each case, check out our article on case interview frameworks .

When creating your framework, it is acceptable to ask the interviewer for a few minutes of silence to collect your thoughts. Afterwards, present your framework to the interviewer.

5. Kick off the case

Once you have finished presenting your framework, the interviewer may agree with your approach or may provide some feedback or suggestions. Afterwards, it is time to start solving the case.

How the case investigation will start depends on whether your case is a candidate-led or interviewer-led case. Most cases are candidate-led.

Candidate-led case : In this type of case, you will be expected to drive the direction of the case. You will be suggesting what areas to explore, what analyses to do, and what the next step should be. So, pick an area of your framework to start analyzing. There is no right or wrong area to pick as long as it is relevant to solving the case.

Interviewer-led case : In this type of case, the interviewer will be leading the direction of the case. They will be asking you specific questions that you will answer. After each question, they’ll direct you to the next question. For interviewer-led cases, the interviewer will typically kick off the case by asking you a question after you finish presenting your framework.

6. Answer quantitative and qualitative questions

The majority of the interview will be spent answering a mix of quantitative and qualitative questions.

Quantitative questions may have you estimate the size of a particular market, perform some calculations to determine profitability, or interpret various charts and graphs.

When solving quantitative problems, make sure that you walk the interviewer through your approach before you begin doing any math. When performing calculations, make sure to talk through your steps out loud so that it is easy for the interviewer to follow your work.

Qualitative questions may ask you to brainstorm potential ideas or ask for your judgment on an open-ended business question. When answering these questions, try to structure your answer as much as possible.

After answering each question, make sure that you take your answer and connect it back to the overall case objective. How does your answer help you solve the case? How does your answer impact your potential recommendation?

7. Deliver a recommendation

At the end of the case, the interviewer will ask you to prepare an overall recommendation. It is acceptable to ask the interviewer for a minute to look through your notes before you give your recommendation.

Based on the quantitative and qualitative questions you have answered, what recommendation do they collectively support?

Structure your recommendation in the following way:  

• State your recommendation
• Provide the two to three reasons that support your recommendation
• Propose next steps that you would take if you had more time

After you deliver your recommendation, the interviewer will conclude the case interview. If the case interview was based on a real life project, the interviewer may explain what actually happened in the case.

Don’t worry if your recommendation does not match what actually happened during the project. For case interviews, you are not assessed on your answer, but on your process.

Six Uber Case Interview Tips

Follow these six tips to make the most of your Uber case interview preparation.

Tip #1: Start preparing early

Mastering case interviews takes time. Many of the skills and techniques needed to solve case interviews can’t be learned in just a day or in a week. Ideally, start preparing for your case interviews at least a month or two in advance to give yourself enough time to learn and practice.

Tip #2: Practice with a case partner

Practicing case interviews with a partner is the best way to simulate a real case interview. There are many aspects of case interviews that you won’t be able to work on if you are doing mock cases by yourself. Casing with a partner lets you practice your communication, presentation, and collaboration skills.

Tip #3: Keep a list of feedback from each case

You should keep a journal or log of all of the different pieces of feedback you get from your case interview partner during practice. This way, you’ll be able to identify trends and prioritize what improvement areas to focus on. For example, if you consistently receive feedback in each practice case that you need to structure your answers, that should be your top area to focus on.

Tip #4: Focus on improving one thing at a time

After doing some practice case interviews, you’ll likely have a long list of feedback and improvement areas. Try to focus on improving one thing at a time. Before each practice case, decide on the one thing that you really want to focus on and nail. This will be much more effective than trying to improve everything at once.

Tip #5: Use a hypothesis-driven approach

During the case interview, you should have a hypothesis of what the answer to the case is. A hypothesis is simply an educated guess based on the knowledge that you have. As you analyze data and gather more information, make sure to be constantly changing and refining your hypothesis.

There are two benefits to using a hypothesis to drive the direction of the case. One, it ensures that you are focusing on relevant areas that will help you solve or answer the case. Two, by the time the interviewer asks you for a recommendation, you will already have a refined hypothesis on what the answer or solution to the case should be.

Tip #6: Be 80/20

You have limited time during a case interview to solve the case. Therefore, you won’t be able to cover all of the different areas in your framework and get answers to every single question that you have. Therefore, focus on the most important issues and use the 80/20 principle.

The 80/20 principle states that 80% of the outcome comes from 20% of your effort. During a case interview, focus on the most important questions or areas that will have the biggest impact or effect on developing your answer or recommendation.

How to Ace the Uber Written Case Interview or Case Study

In addition to traditional case interviews, Uber may also give candidates a written case interview with a presentation component during the final round of interviews. Here’s how the Uber written case interview works:

• In advance of your final round interviews, you’ll be given a packet of information that will help you answer a business question or problem that Uber is facing
• You’ll have roughly a week to read the information, analyze the data, and create presentation slides
• During your interview, you’ll be given roughly 30 minutes to present your slides
• Following your presentation, your interviewers will ask follow-up questions based on your methodology and recommendation.

Follow the steps below to perform well on the Uber written case interview and presentation.

1. Understand the business problem and objective

The first step in completing a written case interview is to understand what the objective is. What is the primary business question you are trying to answer with the data and information provided?

2. Read the list of major questions

Your written case interview should provide you with a list of key questions that you will be expected to address or answer. Read through these questions first since these will be the questions that you will want to prioritize.

3. Skim the materials

Next, flip through the information packet that is provided to see what information is available. Identify what data you have and what data you do not have.

The goal in this step is not to read and analyze everything. That would take too much time. Instead, by seeing what information exists, you will be able to better prioritize what you spend your time reading and analyzing.

4. Create a framework

Before you begin reading and analyzing the information in the slides in more detail, you should create a basic framework to help guide your analysis. The list of key questions will help set the foundation of your framework.

5. Read and analyze the material 

Afterwards, read and analyze the information that is relevant to each area of your framework. As you begin answering questions and drawing insights, make sure to write a one or two sentence summary. This will make it easier to decide on a recommendation later.

6. Decide on a recommendation

Review the list of key takeaways that you have summarized from answering all of the major questions in your framework. Decide on what recommendation these findings collectively support.

Remember that there is typically no right or wrong recommendation. As long as your recommendation is supported by data and evidence, you will be in great shape.

7. Create your slides

Once you have a recommendation, it is time to start creating slides. Write your executive summary first and make sure that it tells a clear and logical story that leads to your ultimate recommendation.

Then, write the headlines for your slides. Make sure the headlines summarize the key point of each slide. If the interviewer were to only read the headlines of your slides, they should be able to understand your entire presentation.

8. Prepare for potential questions

If you have any time remaining, brainstorm potential questions the interviewer may ask you during your presentation. They may want to know how you performed your analysis or how you reached your conclusions.

Preparing for these potential questions will help your presentation go much more smoothly. You will also feel much more confident while presenting.

For more information, check out out our complete guide on written case interviews .

Recommended Uber Case Interview/Case Study Resources

Here are the resources we recommend to learn the most robust, effective case interview strategies in the least time-consuming way:

• Comprehensive Case Interview Course (our #1 recommendation): The only resource you need. Whether you have no business background, rusty math skills, or are short on time, this step-by-step course will transform you into a top 1% caser that lands multiple consulting offers.
• Hacking the Case Interview Book   (available on Amazon): Perfect for beginners that are short on time. Transform yourself from a stressed-out case interview newbie to a confident intermediate in under a week. Some readers finish this book in a day and can already tackle tough cases.
• The Ultimate Case Interview Workbook (available on Amazon): Perfect for intermediates struggling with frameworks, case math, or generating business insights. No need to find a case partner – these drills, practice problems, and full-length cases can all be done by yourself.
• Case Interview Coaching : Personalized, one-on-one coaching with former consulting interviewers
• Behavioral & Fit Interview Course : Be prepared for 98% of behavioral and fit questions in just a few hours. We'll teach you exactly how to draft answers that will impress your interviewer
• Resume Review & Editing : Transform your resume into one that will get you multiple interviews

Land Multiple Tech and Consulting Offers

Complete, step-by-step case interview course. 30,000+ happy customers.

Table of Contents

Win the uber product manager case study.

• September 9, 2020

Richard Chen

We recently received an email from a fellow Product Manager job hunter looking for some help navigating a technical assignment from their Uber case study interview. For this blog post, Nkem Nwankwo , Senior Product Manager at Calendly, will show us the best practices of how to navigate a technical case study assignment. You can listen along to the podcast:

This is a real-life example of an Uber case study interview question. You’ll encounter case study questions during on-site interviews, but interviewers may also ask these questions in a second-round phone interview to test your competency quickly.

Technical Case Study Assignment: Uber Example

Let’s dive into our Uber case study example. We will be using a popular case study question asked by Uber in their Product Manager interviews.

Here’s the intro, prompt, and question for the technical case study assignment given by Uber:

Uber Case Study Intro

Uber provides a platform for over 3 million drivers to enjoy on-demand earnings. Some drivers choose to do so 40+ hours a week while others do to augment other income streams. But for all drivers, operating on the Uber platform incurs ongoing operational expenses: gas, food, telecom, car insurance, and more. Further, many of our drivers have limited access – if at all – to essential financial services like chequing and savings accounts.

The Financial Products team endeavors to provide drivers access to core financial services and payment products that improve the quality of their experience on Uber, generate rewards for their activity on Uber and unlock value for their spend off Uber.

Case Study Prompt

You’re the Product Manager of a team that focuses on Financial Products for our drivers. You’re tasked with designing a financial product (or suite of products) that addresses our driver’s needs in Brazil. What questions do you have to understand this opportunity better? What objectives and metrics should we consider for this effort? How would you research and validate the early hypothesis? And finally, which product(s) should we build, and how would you sequence them?

What We’re Looking For:

A fun discussion that explores your thought process that demonstrates your grasp of the economics of a financial product, product and customer intuition, and a curiosity for understanding how to address real needs and challenges our drivers face in Brazil.

Solving the Uber Case Study Assignment

Product Gym: Here’s the task: Make a payment app for Uber drivers in Brazil.

Nkem Nwankwo: The first step is to ask clarifying questions. This is very important. For this assignment , we will ask, is this an app within Uber or a 3rd party?

For example, let’s assume this will be a 3rd party app. We will assume that since it’s a 3rd party, it connects to Uber’s actual app, but is not part of Uber itself; Uber uses their services.

Clarifying Questions to Ask

• Who are the users?
• Who are we building this for?
• Drivers, full-time drivers, part-time drivers, Uber itself, banks/payment processors?

Focus on one user – we’ll focus on one of these users, Uber drivers.

Possible Use Cases

The drivers want to be paid as fast as possible because they’re doing the work. Keep logs of their daily trips to see how much they’ve earned that day, and reimbursements for expenses, such as tolls to dispute fares as well. Drivers need to do their taxes, so Uber could generate a report for them. Also, they can use driving statistics to maximize revenue.

Features that relate to the use cases:

• Get paid fast as possible – direct credit to driver & cash transfer from a financial institution to Uber can happen later.
• Daily Trip Log – automated ledger from activity (driving people around), including details such as day, time, vicinity, an area the driver can add comments to reconcile disputes, etc.
• Taxes – generate a report for tax purposes to file them at the end of the year. We can have a monthly paystub that generates a 1040 and is directly emailed to the driver.
• Driver Statistics – view miles, view revenue they are bringing in to determine if driving is viable, as well to keep them coming back to the application and use it.

Nkem Nwankwo: Now, product management doesn’t stop there – we need to track whether our features will be successful or not. We need to see if we created the right thing or not.

What Metrics to Track

• How often are they coming back and actually using the feature

We can track these across the app to see the usage levels among those features. For example, how fast do people get their money?

That will determine how often people come back to the app or how much incentive Uber has to use this payment app. If drivers have a good experience getting paid quickly, they will use Uber as an app, and the 3rd party payment app will stay on Uber’s platform.

Possible Problems

There could be problems with transferring to/from the bank, which raises friction and could get this 3rd party payment app we are proposing kicked off the platform.

We can track how many complaints there are in general (net promoter score) and how many financial institutions have signed up. Since it’s a B2B2C situation, Uber’s connection to the financial institution is essential for this to be seamless.

The more frictionless the transaction is, the easier it will be for financial institutions to sign up for this.

If you are 3rd party app (backing Uber in this plan and backing their payment processor), you can use synergy to get other apps and contracts.

People will look and say, hey, you made this much from Uber; if you can produce a report that shows you your distribution or split in revenues among all the different apps you use, it would be helpful from a consumer perspective, as more people will use you. An end-user will want to use your payment app because it’s streamlined across apps they do their odd jobs on, giving it a good reputation. Ultimately, this makes it harder for another company to come in.

Product Gym: What is this and what are the tradeoffs?

Nkem Nwankwo: You would backtrack how you’d investigate this area of the app. Who would you get involved? How would you solve the problem and say whether or not you solved it?

You can compare it to others on the market and see what you are improving and how to continue.

Uber Case Study Assignment: The Details

Now that you’ve laid the framework for your answer, you and the interviewer may go back and forth about details and whatever else you may want to discuss with the product.

Product Gym: As this prompt is specific to Brazil, what can you say that might help you?

Nkem Nwankwo: Anything you can acknowledge how this 3rd party app will affect users, stakeholders, who you are building for, and mentioning how these things can change the design of your app is ideal.

Product Gym: If the interview prompt seems pretty vague, what should I do?

Nkem Nwankwo: Always ask clarifying questions, and never feel bad for doing so. Don’t make too many assumptions (as the devil is in the details). You should be comfortable asking clarifying questions when dealing with customers, so you should be comfortable asking them in an interview as well.

Ace Your Next Case Study Interview

Need more advice on how to tackle case study assignments for popular companies like Uber ? Product Gym members have support from coaches and instructors at every stage of the job hunt — including case studies. Schedule a free consultation with our career coaches to see if the membership program is the right fit for you. We’d be happy to answer any questions you still have.

About Nkem Nwankwo

Nkem Nwankwo is a Senior Product Manager at Calendly and the author of the book,  “After School: Is Getting an MBA Really Worth It?” .

Before his current role at Calendly, Nkem held Senior Product Manager and Product Manager roles at BetterCloud and Microsystems. During this time, he also published his book, which was also featured in America’s most prominent MBA blog,  Poets & Quants . He still publishes similar content in his  blog !

Nkem holds a Bachelor’s degree in Computer Science from Georgia Tech and an MBA from the University of Michigan, Ross School of Business. 

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Questions to expect in the Uber interview process

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Plus, tips and insights from our ex-Uber Coaches

Is what you’re doing legal?

Are you spending within reason?

Could what you’re doing be twisted in the press?

These are the 3 questions – rules –  that Uber employees must keep in mind on a regular basis.

And here’s why: Uber is the epitome of a company that has been “disruptive”. The process of innovating the transportation industry has required bravery and resilience to go against a political and corrupt taxi industry, leading to court cases, protests, damaged Uber cars which required repairing, and other challenges.

But in the process of facing these challenges, Uber has transformed the way we view transportation to be more effective for the end user, has created job opportunities for drivers, and supported countless businesses with revenue generating opportunities through UberEats.

So if you’re thinking of applying for a job at Uber, know this: they’re looking for someone whose drive to shape the world carries them through potential polarizing challenges – challenges that could be more dire than what you’d face at other tech firms, but that serve a purpose to help people.

We sat down with two of our ex-Uber Carrus Coaches to learn more about their experiences and the interview process. Read on for insights!

1. The Interview Process

The interview process as described by ex-Uber coach Kelly (including how many interviews and the length of the hiring process) can vary role to role, but in general you can expect to have:

• a phone interview
• an online exercise that tests your analytical capabilities
• a team phone screen for a shallow dive on analytics, behavior and culture fit
• An onsite 3-part interview which can include presentations (known as “jam sessions”, especially if you’re applying to be a Product Manager) according to a prompt, an analytics/strategy deep dive, and culture fit deep dive

2. The 3 Kinds of Questions You’ll be Asked

Uber will be testing you on three categories of questions: analytics , behavioral competencies, and hypothetical case studies. Here is an overview of each to help you prepare:

The Analytical Question

Uber is a data-driven company. The analytics exercise is a test to see how you can interpret, manipulate or analyze data.

Every role is expected to be able to handle data, and to lead problem-solving ideas with data at the forefront. The data points can be things like how many bookings were made on a Friday night, how many cancellations they had, etc.

You’ll be asked literal math questions such as finding the percentage of cancellations to requests, and there are exact answers to each question. You’ll also be asked what problems you see with the data and opportunities to leverage.

“If you don’t have the analytic skills, [this test] might weed you out. If working at Uber is important to you, prepare your analytical skills so you don’t fail this part of the interview.” says Kelly.

Analytics Question Samples:

• We’re experiencing a spike in cancellation rates Monday mornings globally. What’s one thing you can actually do or feel comfortable doing that might make a difference? Demonstrate experimentation.
• What analysis would you use to understand if we should increase the price of an UberEats delivery?
• What metrics would you use to determine the success of a new app feature?

Here’s a real-world example of a situation they had at Uber that requires data analysis:

“One day, we noticed that there was a higher cancellation rate on Friday and Saturday nights. We called customers and found out that people were cancelling because they were in large groups and wanted to ride in a car together, but they couldn’t fit into a sedan. So, in one weekend, we created UberXL with a view for all vans with 6 occupancy and changed pricing. This led to a benefit for drivers and riders were able to all ride in the same car while saving money. It was a win win win.” shares Kelly.

The Behavioral Question

Behavioral questions are aimed to assess how you act in a situation. They can be measuring anything from how you think to how you communicate to your problem-solving skills. The key to answering this question is to provide a story from your life that illustrates your answer.

Behavior Question Samples:

• Tell me about the proudest moment in your professional career why it was meaningful to you.
• Give me an example of a time you made a decision that was unpopular and explain how you handled implementing it.
• Tell me about a time you had to stand up for your beliefs.

Keep in mind that Uber has a business model that serves people on different ends of the business spectrum, like drivers and riders or in the case of Uber Eats, customers, restaurants and couriers. So when you’re preparing your answers, think about how your stories show measurable results that have a positive impact on all involved.

“Rework your story to be more people centric and tie it back to the numbers. Combine data and people. How is it measured? Show your impact through innovation. How did you make the scenario good for everyone?” Kelly recommends.

Here are 35 behavioral interview questions to prepare for (with example answers).

The Hypothetical Case Study Question:

Hypothetical case study questions are essentially brain teaser questions such as, “How many tennis balls fit into a bus?” Hiring managers are not looking for you to provide an exact answer; rather, they are looking to measure your ability to solve problems and the process and steps you take to do so.

Here is a great list of brain teaser question themes to get you acquainted – have fun with them!

Interviewing for Tech Roles

There will also be additional interviews for tech roles:

“If you’re applying for a role in some of the tech departments, you will traditionally have a panel of interviews, a bar raiser and a hiring manager interview. Of course, Uber is a free-thinking company, so the dependencies [on how many interviews there will be] might come from the seniority level of the candidate.” says Maggie, a former Uber tech recruiter and Carrus coach.

Mark weighs in on his experience during the interview process:

“[Uber] scheduled the phone screen quickly. It turned out to be a technical phone interview. I was asked 2 coding questions and they were not super difficult as it’s only a phone screen. I won’t disclose the question, but you can expect something like string manipulation.

I was informed to have the on-site interviews just a couple of hours after the phone screen, which really surprised me (as most companies won’t react that fast). The on-site interviews were roughly 4-5 hours long with 4 technical interviews. You can expect the same type of questions asked by Google/Facebook and I think the difficulty is also the same. One big difference is that someone would ask you to code on a laptop and make the code works! So you’d better be comfortable to write non-pseudo code and be familiar with syntax and API lookups.”

3. The key characteristics that Uber is looking for in a candidate

Any tech company you apply for is going to care about your problem solving skills and passion for innovation. So what sets Uber apart?

There are two particular qualities that Uber is looking for: a person with a strong ability to use analytics in problem solving, and a person who recognizes that the work is about more than fulfilling a career for yourself; it’s about serving the people involved.

Carrus Coach Kelly weighs in:

“I was on the drivers [versus the riders] side of Uber. One of the most fulfilling experiences was being able to give drivers an opportunity to make an income. Every Monday we’d process payments and if we were late, people wouldn’t be able to feed their families because they were living paycheck to paycheck. It makes you realize that you’re not doing the work for yourself, or for Uber, but for the people who you know personally. It’s not just about you and your career, but about changing the world for the better.

“We also had a program for drivers who are deaf or hard of hearing. We created a system where [the app] tells the rider that the driver is deaf or hard of hearing and there is also a sign on the headrest. We created events to onboard these drivers. It was really rewarding work being able to give someone who isn’t independent access to a way to money and fulfillment.”

At the end of the day, when you’re applying to Uber you’ll need to show that you can fit the company culture of being people-focused, passionate to make a difference, brave, and resilient.

Ready to apply for an opportunity to make a difference at Uber? Book a session with former Uber Project Manager Kelly , or former Uber tech recruiter Maggie to get prepared!

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What does carrus offer.

Navigating the Uber Interview: Questions & Process

What to expect and how to succeed during the interview.

While Amazon and Microsoft have profited from changing consumer habits induced by the pandemic, Uber is one of the few tech giants that has struggled. Demand for its ride-hailing services fell 50-85 percent in major US cities, according to the New York Times . In May, Uber laid off nearly 7,000 employees -- about 25 percent of its staff -- and announced it would close 45 of its global offices.

If you’re considering working for Uber, expect to join a company undergoing major changes. UberEats recently surpassed Uber’s core ridesharing business in adjusted net revenue, according to a recent quarterly earnings report. Uber is also facing lawsuits in California and Massachusetts from drivers seeking to be reclassified as employees instead of independent contractors.

The company has also wound down its tech incubator and AI labs, where engineers once tested self-driving cars. Most businesses stopped testing driverless technologies during the pandemic because two people are required to ride in the vehicle to prevent accidents, which violates social distancing guidelines.

In this article, we'll cover:

• Interview process
• Tips for success
• Example interview questions
• Performance review process & refreshers

Interview Process at Uber

Current and would-be employees at Uber say the interview process is similar to other tech companies, like Google or Facebook. Not all interview reviews are positive-- on Glassdoor, many candidates report not receiving feedback or a formal rejection if they are dropped from the hiring process.

Phone screen with recruiter (1 hour)

Expect a standard, initial phone screen with a recruiter to discuss your work experience, career goals, and interest in the role. Beware that Uber’s phone interviews are one hour as opposed to the typical 30 minutes, so expect an in-depth discussion. During this phone call, the recruiter will also evaluate your technical skills to ensure you possess the core competencies required for the role. 

When discussing your previous experiences, be sure to mention your personal contribution. Don’t just list your responsibilities or what technologies you used. Specificity is key. According to the Uber Engineering blog : ‘“I was responsible for designing our database schema and the back-end API endpoints” is a stronger response than “We built an app that showed photos.”’

👉 We know the best way to prepare for behavioral interviews. Learn more here.

Technical phone screen (1 hour)

For non-engineering roles, you’ll either be quizzed on your area of expertise and/or skip straight to an assessment (see below). If you are interviewing for an engineering role, expect a technical phone screen with the engineering manager or a software engineer on the team you applied for. 

Coding challenge

To put it simply, this is a coding round. Would-be developers are given 30-40 minutes to work on a coding exercise to test their knowledge of data structures and algorithms. Expect questions about string search problems, trees, string manipulation, arrays, and linked lists. The interviewer will use HackerRank, a collaborative editing software, to review your code as you type. Be prepared to write code that compiles and runs; the interviewer will have prepared several test examples for the problem to check if your code actually works.

To ace the coding challenges in your technical phone screen and onsite interview (if you are invited for one), Uber recommends that you practice as many programming problems as possible ahead of time (brush up on leetcode!). Recommended study resources include the ACM-ICPC archive from past programming contests, CodeWars, and the book Cracking the Coding Interview.

Work experience discussion

After the coding exercise, the interviewer will allocate 5-10 minutes to discuss your work experience. This portion includes behavioral questions like

Your questions

The final 5-10 minutes are reserved for you to ask your own questions. Candidates who don’t ask intelligent, thoughtful questions are perceived as less interested -- this is true at any company, but Uber specifically mentions this in its engineering blog -- so come prepared. Interview candidates should show that they're committed to finding a mutual fit, instead of accepting any old job. 

👉 Learn more about the Uber data scientist interview here .

Assessments (optional)

Uber prefers to evaluate candidates’ problem-solving skills through real-world scenarios rather than brain teasers about golf balls and school buses. Depending on the position you’re applying for, expect one of the following:

Creative writing assessment

For marketing manager or community manager positions

Examples: drafting a blog post that addresses a real-world Uber scenario, such as announcing a new driver commission structure, communicating with a disgruntled customer, or de-escalating a PR fiasco.

Excel analytics test

For general manager positions

This is a 2-hour timed analytics test consisting of 32 math questions, with multiple choice and a few short essays. The questions are based on two .CSV files that candidates must download. 

Coding challenges

For engineering positions

Example: asking the candidate to calculate the nearest transit stop from their current location.

Other real-world problem-solving challenges

For just about anyone

Examples: “Imagine you are launching Uber in a new city and have zero budget. How do you recruit drivers?” or “I am an Uber driver who claims that I did not receive my payment and that Uber is cheating me. What would you say to me?” 

Onsite interviews (up to 6 rounds)

Aside from knowing your technical stuff, be prepared to talk about yourself. Uber recommends preparing an elevator pitch that sums up your prior career trajectory, current work, and future goals. The typical onsite interview consists of 4-6 back-to-back interviews, with short breaks in between, and lunch, which is an extension of the interview. Each interview consists of a panel of 2-4 Uber employees.

Technical candidates

Employees say onsite interviews for technical roles consist of five stages: two stages of coding, one stage of software architecture, lunch, and a final interview with the hiring manager. For the coding challenges, you’ll alternate between using HackerRank and a whiteboard, and you may also get questions about system design. You can solve each problem in the language of your choice. Don’t try to impress a recruiter by using a coding language you don’t know well simply because your prospective team uses it; they’ll catch you quickly. 

After the onsite interview is over, your interviewers will gather in a room and upvote or downvote you. Each person will describe their impression of you, your technical skills, communication skills, and team fit. Ultimately, the hiring manager decides whether or not to proceed with an offer. 

If interviewer feedback seems mixed, the recruiter may arrange an additional phone screen to clarify something that was missed during the onsite.

If Uber decides to extend an offer, you’ll hear from the hiring manager via phone or email. Beware that negotiating your salary at Uber can be tricky. Compensation packages tend to be equity-heavy, and the company rarely budges on that. 

👉 Learn more about how to negotiate your salary here or set up an intro call with us.

Tips to Help You Succeed

Understand Uber’s business model

If you’re interviewing for a creative role, it’s especially important for you to understand Uber’s various apps and strategic business units, including UberEats, Uber Freight, Advanced Technologies Group, and Uber Elevate.

Knowing the product includes understanding the people who use it -- both drivers and riders. What are drivers’ pain points? How is Uber’s rideshare business performing in foreign markets? How is Uber doing compared to competitors like Lyft? Comprehending these viewpoints will empower you to ask more intelligent questions and offer better solutions.

Don’t be afraid to grill your interviewer

Uber hiring managers emphasize the importance of hiring for mutual fit. They are therefore more impressed with candidates who ask challenging questions about their team, the product, and the day-to-day work than those who indiscriminately express agreement with everything their interviewer says. 

Uber Interview Questions

Behavioral Questions...

• Tell me about a time you tried to do something but failed
• Tell me about a time you took the lead on a project
• Tell me about a project where you failed to communicate with senior leadership
• If you could be an expert at any skill, what would you choose?
• If you were to be hired here today, what would you want to start working on?
• What would inspire you to stay on board with us, rather than taking another role in a couple years?
• How would your friends describe you?
• Tell me about a time you optimized a process. What was the result?

Technical Questions...

• Uber Eats wants to ensure there are enough deliverers during peak periods- how do you estimate that?
• What variables will you use to model the price we should charge each restaurant? How will you model this?
• Design an a/b experimentation service that helps engineers do split testing
• Code a 4-way street light
• Design the latest search engine to rival Google
• Write a problem that solves sudoku problems and provides an error message if your solution is invalid
• Design a system that rivals PayPal
• Design an application that can send notifications to multiple devices

Performance Reviews & Refreshers

Uber has a general rule that you must remain at your current level for 1 year before being up for a promotion (though this is less strict for junior roles).

Here's the average promotion trajectory:

• L3 to L4: usually 1.5 years; some can be promoted in 1 year, but it's not typical
• L4 to L5a: this depends on your skillset; could be 2-3 years if you need to improve in certain areas
• L5a to L5b: difficult to do; 2-3 years if at all

Performance review process

Performance reviews at Uber evaluate your performance at your level, your projects, and your communication, not necessarily how long you've been with the company.

Uber has 2 performance reviews per year: 1 in June and 1 in December. During this process, you have to assemble your own packet, and you'll get feedback from 3-5 peers of your choice and your manager. Everyone will give feedback on the top things you’re doing well and where you have room for growth. Your manager will also review your competencies within your field.

You'll then get a rating of "meets," "below," or "exceeds." The expectations are based on your level. Note that Uber doesn't have a forced curve anymore, but your peers are still taken into consideration (we'll get into that below).

Some Uber employees have explained the performance review process as highly political with a lot of favoritism.

How refreshers work

At the end of the year, your bonus, refreshers, and raise are based on your performance, and your peers' performance is taken into consideration when deciding how much. If there are a lot of similar performers at your level in the "exceeds" category, then a lot of people could get slightly over target; on the other hand, if there are a few performers that stand out, then those few could get a lot over target.

Refreshers aren't guaranteed at Uber, but it's unlikely not to get them. High performers at Uber get 1-2x of the targeted amount for refreshers. This review on Blind from an Uber employee highlights this sentiment:

"They’re not guaranteed in the sense they can expand/contract based on a variety of factors, but it’s very unlikely you would ever get below 80% of the communicated target. In the same vein, it’s possible to get 2x."

The information provided herein is for general informational purposes only and is not intended to provide tax, legal, or investment advice and should not be construed as an offer to sell, a solicitation of an offer to buy, or a recommendation of any security by Candor, its employees and affiliates, or any third-party. Any expressions of opinion or assumptions are for illustrative purposes only and are subject to change without notice. Past performance is not a guarantee of future results and the opinions presented herein should not be viewed as an indicator of future performance. Investing in securities involves risk. Loss of principal is possible.

Third-party data has been obtained from sources we believe to be reliable; however, its accuracy, completeness, or reliability cannot be guaranteed. Candor does not receive compensation to promote or discuss any particular Company; however, Candor, its employees and affiliates, and/or its clients may hold positions in securities of the Companies discussed.

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General Topics

Uber take-home case study presentation

Hello everyone! My wife has her final 1-hour panel interview with Uber next week. It's for a program manager position with the ops team. They gave her a small take home case study and want her to do a presentation (4-6 slides). She's coming from big 4 accounting/consulting and is familiar with the classic case studies they do there. However she has no idea about this type with small take-home prompt to do a presentation. She says there isn't enough data in the take-home to do a real case study. She's wondering what should be her approach here. Is this a real case study or something to see her thinking process and if she can do a presentation? Any insight would be greatly appreciated. #operations #interview #ops

I mean, it’s a real case study and yes it will test all the things you mentioned. It may not be a whole dataset, but she will definitely be expected to make assumptions in that case and they should be defensible.

Then she'll need to make assumptions for the stuff she would normally ask to interviewer for in a traditional case study. Thank you for this!

That’s the way it is, even with DoorDash, 63k rows with a lot of missing data. Drawing assumptions and finding correlations are important.

How did this to? What was the whole process like? Many thanks

How did this end up? I am in a similar situation and any insight into your approach would be appreciated.

Tech Industry

Successfully completed job search after layoff with 5 offers but feeling full of regret. Mixed feelings now 😞

Should I negotiate if initial offer is top of the band?

Isn't stock split bad for Nvidia employees

GC backlog is discriminatory

Ask Blinders

Have people clued in that Covid was an extreme over-reaction yet? 95% of deaths had 4+ co-morbidities.

How to Prepare for the Uber Interview

May 21, 2015 • interview • Uber

SEE ALSO: Uber Interview Class

With plans to hire over 1,000 employees this year, Uber is looking for the best and the brightest. And they're backing that up with a intimidating interview process that could include:

• Writing assignments
• Excel Analytics tests
• Challenging case interview questions

To help you succeed, Joe Watabe, the author of How to Ace the Uber Interview , and I have put together our thoughts on what you can expect for the interview process and some tips in how to prepare:

What to Expect with the Uber Interview Process

According to our research and discussions with Uber candidates, Uber's interview process has five steps:

• Phone interview
• Timed Analytic Test or Creative Writing Test

In-Person Panel Interview

Final presentation, uber's phone interview.

Scheduled normally with the Uber recruiter, the recruiter assesses the candidate's interest in and knowledge of Uber. The recruiter also assesses the candidate's experience, skills, and communication ability.

Example questions include:

• Tell me about yourself?
• Why do you want to join Uber?

Uber's Timed Analytics Test or Creative Writing Test

SEE ALSO: How to Ace Uber's Analytics Test with Answers

If are applying for the following roles, Uber will likely give you their Excel analytics test:

• Operations and Logistics
• General Manager
• Associate General Manager
• Marketing Manager

If you are applying for the following roles, Uber will likely give you their creative writing test:

• Community Manager

Candidates receiving the Excel analytics test will get an email with 2 .CSV files to download and given a 2 hour timed online test to take using Microsoft Excel.

Example questions for the Excel test include:

• What hour of the day had the most completed trips?
• What is the percentage of all of the eyeballs that occurred on Fridays?
• Use the data to determine when the best end-of-day is for drivers?

For those who are assigned the creative writing test, you might be asked to draft a blog post that addresses a real-world Uber scenario such as "How would you write a blog post that communicates a new Uber driver commission schedule?"

Other examples for the creative writing test include:

• My Uber driver turned a 1 mile trip into a 10 mile trip. Uber sucks. I want a full refund or else I will blog about this experience.
• I was leaving Sydney and a hostage crisis situation. I got SURGED. Are you kidding me?
• I ordered an UberBLACK for a special engagement proposal. The driver never showed up. I will never use UBER again.

Uber's Happy Hour

Some candidates report that they've been invited to a happy hour. At the happy hour, there are approximately 100 candidates and 25 and 30 Uber employees. It's an opportunity for Uber employees to know candidates better and evaluate fit.

Alternatively, some candidates report that, instead of a happy hour, they were invited to a second phone interview with similar questions and objectives as the first one.

The in-person interview can last for 2 to 5 hours. They're also usually in panel format, ranging from 2 to 4 people per panel.

Numerous candidates have shared that they rarely have an opportunity to make personal connections before tackling challenging case or technical questions.

At the last panel interview, candidates are often asked to:

• Choose a topic
• Create a PowerPoint presentation
• Email it to the panel within 24 hours

Uber Interview Question Types to Expect

Many open Uber roles have general manager-type responsibilities; that is, the candidate has to wear several different hats including: 

Public Relations

• Data Analysis

As a result, the case interview questions can span all of these domains, making Uber's interview process one of the more challenging and feared processes around.

Uber probes for marketing aptitude by looking for candidates with tactical creativity and strategic thinking. Example questions include:

• An Uber competitor opens with unlimited cash capital. If you were them, how would you steal Uber’s customers? If you were Uber, how would you convince drivers not to leave?
• If we ask you to find us 100 new drivers this month, describe what steps you would take?

Uber test candidates' ability to handle tricky PR situations by evaluating communication skills and ability to propose plans that minimize negative consumer reactions. Example questions include:

• If there is a hostage crisis and Uber surge pricing kicks-in, users are angry as they are charged extra - what would you do?
• How should you respond to the city official claiming that Uber disadvantages older drivers unfamiliar with technology?

Analytical: ROI

Uber is looking for candidates ability to identify vital metrics, calculate numbers, explain results, and have suitable recommendations. An example question:

• An Uber driver makes $20/ride with a 20% commission. How do you convince him to upgrade to a new made-up service with a 25% commission? What costs will the driver incur in upgrading? How much more will he have to make each week?

Analytical: Metrics

Uber wants candidates who can understand the success of a product, interpret test results and make decisions. Example questions include:

• Which of the following metrics would be most valuable for determining demand?
• What are the most important metrics for determining supply?

Uber is looking for candidates who have the ability to make proposals backed by evidence, use specifics and details that stay factual. Example questions include:

• What would you do if a competitor undercut Uber’s pay split with the drivers? Hypothetically, Uber’s is 80/20 and theirs is 90/10.
• What obstacles do you expect to experience if you bring Uber to your city? What are your proposed solutions?

Behavioral Questions

These types of questions are the best predictors for employee success. Uber is looking for candidates credibility, likeability and their ability communicate clearly An example question:

• Provide an example of when you processed data via Excel and what the outcome was? What data were you processing?

Situational Questions

By asking these types of questions, Uber is looking for how candidates knowledge of how to deal with a certain situation, have they dealt with it before, and how well do they deal with it. Example questions include:

• What would you do on your first day?
• How do you handle working with people who are extremely upset or not happy with you or your company?

Product Design

Uber is looking for the candidates ability to successfully answer product design questions and come with creative and insightful solutions. I recommend using the CIRCLES Method™ to answer product design questions. Here's an example question:

• Tell us about an app feature you’d like fixed?

Go-To-Market

Uber is testing the candidate’s ability to create a plan and communicate that plan effectively. For instance, Uber might ask you the following:

• Uber drops you in a new market (i.e. Oklahoma City) and you have two weeks until you open - go! What do you do?

Some questions may seem to out of left-field, but really uber is looking for the candidates ability to communicate effectively, think quickly on their feet, and develop creative and interesting answers. Here's an example question:

• How would you find the words that become obsolete in the English language between the 16th and 17th Century?

Uber is testing the candidates knowledge of company and the products. Here's an example Question:

• What is the difference between UberX and UberPop?

To prepare the the Uber Interview, I would recommend you use the following frameworks:

For the marketing case interview, I'd recommend developing a marketing plan using The Big Picture Framework. It has nine different parts, but to simplify, we can condense the Big Picture Framework into three main categories.

This framework works, whether it's for Uber, or as one of the question's listed here denotes, for Uber's competitor.

• Goals (I) . What are the business and marketing goals? Is it to increase profits or more likely, to drive market share? How much time do you have to achieve the goal, and what are the core competencies to emphasize? Thinking in terms of the marketing funnel, should the marketing plan focus on awareness? Or is it to drive trial?
• Customer Strategy (II) . What are the possible customer segments? Which segment is ideally suited for us? And what value proposition will resonate with them?
• Marketing Tactics (III) . What are optimal channels to target the customer? Online or offline? What advertising and promotional ideas should we consider? Do we have any say in the product pricing or product offering?

If you'r e looking for more marketing case practice questions or more inf ormation about the Big Picture marketing framework, I'd recommend this book, The Marketing Interview .

PR Interview Questions

• What is the new product or policy change?
• How is it going to affect the reader? How do you use the product?
• Why is this beneficial?
• Who will the affect?
• When will this product or change go live?
• Quickly apologize for the mistake
• Contact everyone who is affected by the issue
• Investigate what is happening
• Implement long-term remedies
• Communicate throughout the process

For analytical ROI questions, they revolve around breakeven analysis. We've included the breakeven formula here. If you're looking for more breakeven practice problems, check out Interview Math: Over 50 Problems and Solutions for Quant Case Interview Questions .

Breakeven Analysis

• Profits = Revenue - Costs
• Revenue = Price * Quantity
• Costs = Fixed Costs + Variable Costs
• Variable Costs = Cost per unit * Quantity

Lastly, for behavioral interview questions, you can use the popular STAR method .

SEE ALSO: How to Ace the Uber Excel Analytics Test

Photo credit: Dave H

Share this post

sanjeet verma • June 19, 2016

hii this is sanjeet verma belongs to mumbai. i got interview mail from uber but i dont kn much about the profile. could u ellaborate what is the duties of partner support.?

Lulu • October 20, 2015

HI think there might be a typo here costs = fixed costs + variable costs and not “-”.

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Uber Product Manager Interview (Questions, Jam, Process)

Today, we’re going to cover everything you need to know to prepare for your Uber product manager interview.

The questions are challenging, they cover a wide variety of PM topics, and Uber also uses a unique assessment called a “jam session” that isn’t used by any other tech company.  

We’ve gathered insights from ex-Uber PM interviewers on our platform, successful candidates we've worked with, hundreds of reports from Uber candidates on Glassdoor as well as information from official Uber sources, in order to put together this guide.

Below you’ll find a detailed overview of the interview process, example questions, how to answer, and a preparation plan.

Here's an overview of what we'll cover:

• Role and Salary
• Interview Process and Timeline
• The Jam Session
• Product Insight/Sense
• Preparation

Click here to practise 1-to-1 with Uber ex-interviewers

1. uber product manager role and salary ↑.

Before we cover your PM interviews at Uber, let's take a quick look at the role itself (alternatively, feel free to skip straight to the sections on the interview process or interview questions ).

1.1 What Does an Uber Product Manager Do?

Uber Product Managers’ responsibilities can vary depending on the specific product or team they are assigned to. But it generally includes product strategy, product roadmap, market analysis, cross-functional collaboration, innovation, and data-driven decision-making. 

These are some areas you might find yourself working in as an Uber PM: Business Gift Cards, Growth Platform, Uber For Business, Marketplace Prediction, UberEats - Consumer Modalities, Driver Access, Finance, and Data.

Uber's diversified services, combined with the fact that the company operates in the "real-world" rather than just "online", makes the PM role at Uber unique among the top tech companies.

"The Uber PM role is the only PM role I know that emcompasses Real-world, Real-time, Global Scale and Diversified Services." -  Simon Y , ex-Uber PM and interview coach

What skills are required to be an Uber product manager?

Uber is looking for technically savvy product managers who are good at working with data, have excellent attention to detail, and demonstrate a customer-centric focus. Excellent communication, leadership, and problem-solving skills are also expected.

1.2 Uber Product Manager Salary and Compensation

Uber PMs make 27% more than other PMs in the US on average according to Glassdoor. 

Compensation mainly depends on two key factors: location and level. 

Location: Salaries are adjusted for cost-of-living. For example, Uber PMs in the US make 3x more than their counterparts in India.

Level: Both base salary and total compensation go up with each PM level. The annual base salary of Uber’s L5 to L6 Product Managers is even higher than Google’s L5 to L6 PMs.  

Here’s the average salary and compensation of the different product manager levels at Uber. This is based on the reported data from Levels.fyi .

If you’re unsure what level you’re being considered for, ask your recruiter.

Ultimately, how you do in your interviews will determine what level you’re offered. That’s why hiring one of our Uber PM interview coaches can provide such a significant return on investment.

And remember, compensation packages are always negotiable. So, if you do get an offer, don’t be afraid to ask for more.

2. Uber Interview Process ↑

Similar to the timeline at  Lyft , the full PM interview process at Uber can take as long as 2-3 months from your initial application to receiving an offer. It could be a bit faster, or a bit slower, depending on the particular location and position for which you’re applying. 

Here’s a quick overview of the steps you’ll face along the way.

Please note that the process is the same for Senior product manager candidates except they may face up to 5 onsite interviews.

• Resume, cover letter, and referrals
• A recruiter phone screen (30 min)
• Hiring manager screen (30 min)
• A “jam session” (45 min)
• 3-4 “loop” interviews (45 min each)

If you haven't yet got an interview at Uber, you'll want to get your resume up to scratch.

You can use this free product manager resume guide to help tailor your resume to the position you’re targeting. 

And if you’re looking for expert feedback, you can also get input from our team of ex-FAANG recruiters, who will cover what achievements to focus on (or ignore), how to fine-tune your bullet points, and more.

Get help and feedback on your PM resume from one of our coaches.

Note: If you are interviewing for a product leadership position (VP, Director, Group PM), learn more about the process and how to prepare  here .

2.1 What to expect in the interviews

Now let’s cover the above steps in more detail.

First, recruiters will look at your resume and assess if your experience matches the open position. This is the most competitive step in the process, as millions of candidates do not make it past this stage.

Once you’ve been invited to interview with Uber, you’ll first speak with a recruiter for a 30-min phone screen. During this initial conversation, you should expect the recruiter to cover typical resume and behavioral questions. For example, they’ll likely ask you about your past experiences and about your motivations for applying for this role. If you pass this phone screen, then the recruiter will advance you to the next round of interviews. 

Next, you’ll have a 30-45-min phone (or video conference) call with the Hiring Manager for the team you’re applying for, although in some cases it may be with another Uber PM. Again, here you'll mainly be asked behavioral questions. You'll need to give structured answers and be as data-centric as possible.

The final round is the onsite, which has two parts. First, you’ll encounter Uber’s famous “jam session”, which we’ll cover in more detail in the next section. If you do well in the jam session, you’ll be invited to the loop interviews.

The loop interviews are a series of three to four interviews. During the loop interviews, you’ll meet interviewers from a variety of roles within Uber. You’ll usually meet PMs, engineers, and data scientists. You MAY also meet people from UX and marketing. See the example questions section below to learn more about the types of questions to expect during your loop interviews. Although it's rare, Uber also occasionally uses case study interviews .

If all goes well, the onsite interviews are your last step as a candidate, and from there you just have to wait to (hopefully) receive your offer. 

Don't worry , in the sections below we'll point you to all the resources you need to fully prepare for these interviews.

2.2 How Uber evaluates PM candidates

As you prepare for your Uber interviews, you may wonder how Uber evaluates their product manager and senior product manager candidates.

Uber has four key areas that they look for during the interviews. These areas, which we'll cover below, are the same criteria that Uber uses to evaluate internal promotions. As a result, there is a nice level of continuity between the interview process at Uber, and the way candidates are evaluated later within the company.

Now let's dig into the criteria that Uber is looking for in their applicants.

2.2.1 Product insight/vision

At a high-level, this refers to your customer obsession, strategic vision, and your ability to innovate.

Are you able to put yourself in the shoes of customers and think deeply about what they care about and how they can be served better? Are you able to look ahead and come up with creative solutions to solve problems?

2.2.2 Impact and execution

This area considers your bias for action, as well as your business impact, and the quality of your work.

Do you take ownership and move things forward? What tangible results have you delivered? Do you build good solutions? How do you use experimentation and processes to deliver better results?

2.2.3 Leadership and scope

This boils down to how effectively you lead and work with other people. 

Are you a team player? Do you make your team better? Are you able to organize your colleagues to tackle complex challenges?

2.2.4 Technical depth

This area evaluates your knowledge in technical subjects like engineering, data analysis, and design.

How deep is your understanding of algorithms, data visualization tools, etc? Note that the particular technical topics that are considered would be those that are relevant to your role.

Hopefully, that gives you some extra insight into what Uber's interviewers are going to be looking for during your interviews. If you'd like to learn more about the way people within Uber think, then we'd encourage you to also read Uber's cultural norms . This is essentially Uber's internal list of values.

2.3 How offer decisions are made

Once you've completed all of your interviews, then the people at Uber will hold a "debrief" to discuss your application. 

A "debrief" is a meeting where your recruiter and all of your onsite interviewers come together to decide if you'll be given an offer. More specifically, this meeting includes all of the people you met during your jam session and your loop interviews, in addition to your recruiter. 

During the meeting, all of these people work together to make the decision collectively. And by the end, they will come to a "hire" or "no hire" decision. Sometimes, the candidate's level is also decided during this conversation.

Now that we've covered Uber's interview process, let's dig into more details on the jam session interview.

3. Uber’s Jam Session Interview ↑

The jam session is probably the most unique part of Uber’s PM interviews. If you've already been preparing for PM interviews at other companies, then those skills will help you during your loop interviews and your phone screens for Uber. But, for the jam session, you'll need to prepare a bit differently.

As we mentioned above, the jam session is typically the FIRST interview you'll face during your onsite visit. And what you'll encounter during the jam session is different, depending on your level. 

Let's first cover how jam sessions operate for candidates who are under the Group Product Manager level, then we'll talk about jam sessions for applicants at (or above) GPM, and then we'll get a bit more tactical and discuss some tips for how to perform well during your jam session. 

2.1 For candidates below Group Product Manager level

If you are applying for a position that is below Uber's Group Product Manager level, which is likely the case for most candidates, then your jam session will be a bit like a brainstorming session.

You'll typically be given the "prompt" for your jam session 24-48 hours in advance of your onsite visit. The "prompt" is essentially just the topic or problem that you're looking to solve.

Here's an example of a prompt that you might encounter for your jam session: How would you make UberEats more usable during the Covid-19 lockdown?

During your jam session, you'll be discussing ideas with 1-2 Uber PMs as well as a cross-functional person from Uber (e.g. a data scientist, software engineer, etc.). However, there will not be any other candidates included in your jam session, just you.

Okay, let's stop there for a moment and look at the jam session for candidates who are at or above the Group Product Manager level. If that doesn't apply to you, then skip down to section 3.3 below.

3.2 For candidates at or above Group Product Manager

If you're applying for a Group Product Manager role, or something even higher up the ladder, then the jam session will look a little different for you.

Instead of getting your prompt 24-48 hours in advance, you'll typically get it a week in advance. And this is good news because you will need to prepare a presentation that addresses the question/problem in your prompt. 

The fact that you need to prepare and deliver a presentation is the primary difference between jam sessions for GPMs (and up) and other candidates. You can expect most other elements of the jam session to be the same.

3.3 How to ace the jam session

Now let's run through a few important principles that you'll want to keep in mind as you prepare for your jam session. All of the tips below are relevant to both the brainstorming and presentation-style jam sessions, the way they come into play may just look a little different. Let's dive in!

3.3.1 Be data-centric

Uber is a very data-driven company. This is evident in the company's operations, but it's also a part of Uber's culture.

The company likes to hire people who have a knack for understanding and using data to identify and solve problems. So, you should make it a priority to tie your analysis and ideas back to data during your jam session. 

3.3.2 Consider a 2/3-sided market 

Uber's products serve multiple sides of a single market. Just think of Uber's ridesharing app. They are serving drivers AND riders. Likewise, if you think about Uber Eats, Uber is serving customers, restaurants, and couriers. 

So, when you're in a jam session, don't just focus on one side of the market (i.e. riders/customers). Instead, be intentional about analyzing how potential solutions will impact all relevant sides of a given market.

3.3.3 Demonstrate that you can move fast

Uber values speed and they want to hire candidates who can synthesize information and form actionable next steps, without getting too bogged down by the available (or unavailable) details. 

During your jam session, there will likely be a lot of ideas and considerations brought up. You'll need to demonstrate that you can take those inputs and turn them into next steps by prioritizing what should be done first. There are several good ways to prioritize, but it can work particularly well to prioritize the actions that will have the biggest impact on a metric that's relevant to your topic.

3.3.4 Stick to your guns, in a nice way

Within Uber, "don't be a renter, be an owner" is a common saying. In other words, when people at Uber see a problem or have an idea, there is an expectation that they're going to do something about it!

In your jam session, one way you can demonstrate ownership is by sticking up for an idea that you think is good, even if one of your interviewers disagrees or questions the approach. Don't be rude or abrasive, but if you have an idea (or disagree with an idea), then say so and articulate your reasons. 

If you can follow the above tips during your jam session, it will go a long way toward making a strong impression on your interviewers.

What does Uber look for in product managers?

Uber places a very high value on data-driven decision-making and therefore looks for product managers who are adept at using relevant metrics to analyze data and extract insights. Uber also wants product managers who can identify challenges, think innovatively, and propose creative solutions in a dynamic environment.

4. Uber Product Manager Interview Questions ↑

Below, we've compiled lists of real questions from Uber product manager interviews. To help you structure your preparation, we've organized them into four categories.

The above breakdown is based on an analysis of data from Uber PM and Senior PM interview reports on Glassdoor.com .

You can see that question types align closely with the "applicants criteria" we mentioned in Section 2.2.

• Behavioral (38%, most frequent)
• Product insight/sense (28%)
• Execution (22%)
• Technical (12%)

Now you've seen an overview, let's get into the first and most frequently asked question category: behavioral.

4.1 Behavioral Questions (38%)

You can expect behavioral questions throughout the Uber interview process, but particularly in the early rounds. Your interviewers will use them to assess you on whether you can demonstrate skills and values that match with Uber's.

Most people structure their answers to behavioral questions using the STAR framework. (Situation, Task, Action, Result) as its the most widely known method. However, candidates often struggle to distinguish between task and action, and overlook lessons learned in the results. 

For a more effective approach, we recommend using the SPSIL (Situation, Problem, Solution, Impact, Lessons) method. You can start by providing concise context that will enable the interviewer to understand the problem and solution. Highlight your individual contribution during the solution phase, quantify the impact of your actions, and conclude with the lessons you’ve learned.

For a detailed look at how to use the SPSIL method, see our article on  how to answer behavioral questions at tech companies . This guide primarily focuses on Meta but can be applied to any company.

• Tell me about yourself ( watch example answers )
• Why do you want to work at Uber?  ( sample answer  from Amazon interviews)
• How would you work with this particular department?
• What do you like about being a PM?
• Where do you see yourself in 5 years?
• Describe past projects where you managed many developers.
• What is your biggest weakness?
• What is your biggest achievement?
• Tell me about a time you had to deal with conflict ( see example answers )
• How do you work with designers/engineers?
• Tell me about a time you worked as part of a team
• What experience do you have in monetizing B2C products/services?

4.2 Product Insight/Sense (28%)

To assess your understanding of the product space, your user-centricity, and your ability to manage and improve a product, Uber asks a mix of product strategy and product design questions, with the former usually more frequent.

Product strategy and design questions can be challenging due to their ambiguity. You'll need to start by asking clarification questions to reduce the scope of the problem and try to identify the business objective. You'll then want to identify user segments and their problems, before starting to provide solutions and what success metrics might look like.

What we have just described is essentially the BUS (Business objective, User problems, Solutions) method. Learn more about how to use it in our separate guides on  product strategy questions and product design questions.

• How would you deploy autonomous vehicles? What's your launch strategy
• Uber is going to expand into grocery; what needs to be done in the marketplace?
• Suppose Uber is about to launch Uber Grocery. Walk me through from 0-1 (MVP)te
• How would you increase the revenue per cart of Uber Eats?
• What would you have done differently in your last product launch?
• Develop a product roadmap for X.
• Should Uber rent cars to drivers who don't own cars?
• How would you go about starting a bike rental marketplace?
• Design a solution for driver dispatch
• Design a fridge for the blind
• Design X feature for X app
• Design an airport with respect to luggage pick up
• How would you improve Google Maps?
• How would you design a feature to allow users to order rides on someone else's behalf?

Exercise: Ask yourself this product strategy question: "Imagine you're CEO of Uber: what would be your 10-year plan?" Then watch a Google PM give their answer in the video below. This is great interview practice and you'll also get some strong strategic insights into Uber, its competitors, and its challenges.

4.3 Execution Questions (22%)

Uber is an extremely data-driven company and Uber PM job descriptions often say they're looking for the following: " Finger-tippiness with data. You find a way to get the data you need and whip it into an insightful story with no help. You know how to leverage this data to make decisions without getting stuck in analysis paralysis ."

Expect questions that test your ability to work with metrics, analyze data, and perform A/B testing. Many candidates report being given a problem and asked to troubleshoot/debug it.

We recommend using the GAME (Goals, Actions, Metrics, Evaluations) Method when answering metric definition questions. Understand the product goals and identify user and business objectives. Then list user actions to focus on trackable metrics, and define precise metrics for each action. Finally, evaluate selected metrics by emphasizing trade-offs and limitations.

For metric change questions, you'll need to ask a lot of questions. First, to get more information about the problem and then to explore possible root causes.

For a more detailed look, see our specific guide: How to answer metric questions

You may also face an estimation question, or be required to perform some estimations as part of a wider answer.

When tackling estimation questions, start by asking clarification questions to ensure that you know exactly what to calculate. After that, outline your calculations, round the numbers, perform the calculations, and then conduct a sense-check of your results.

Click here to read up on how to answer estimation questions.

Note: Uber candidates report receiving this type of questions but we only have three specific examples (the first 3 on the list). So to help you practice, we've taken some execution questions from Meta PM interviews (known to be similar) and adapted them to Uber.

• How would you improve the consumer funnel conversion cycle?
• Can you tell me how would you estimate how many riders are potentially at one spot during peak traffic?
• How do you define objectives and key results? Is this a top-down or bottom-up approach?
• What metrics would you use to measure the success of Uber’s “Split Fares” feature?
• What analysis would you use to understand if we should increase the price of an Uber Eats delivery?
• There's been a 15% drop in usage of Uber Eats — how do you fix it?
• You are looking at Uber's ridesharing data and notice a 10% jump compared to yesterday in New Zealand — what happened?
• Users are no longer signing up for our email list — what would you do?
• Estimate Uber drivers needed in San Francisco Bay Area ( watch mock interview answe r)

4.4 Technical Questions (12%)

Even in non-technical PM roles, Uber job descriptions often list " Technical savviness " as a key attribute. And so you can expect to be asked at least one technical explanation question during the interview process.

Expect questions that will test your understanding of technical concepts and your ability to communicate complex ideas to non-technical stakeholders. The interviewer may also broaden the discussion to include the product's value proposition, features, target audience, and industry.

When discussing apps or products, you must also demonstrate knowledge of the technology's end-to-end process

If you'd like to learn more about answering this kind of question, then check out our separate guide on how to answer technical questions in product manager interviews .

• How familiar are you with open-source technologies?
• Tell me how Netflix works.
• Explain how UberPool’s pooling algorithm works to a five-year-old.
• Open the Uber app and talk me through the information architecture.
• Design a leadership dashboard showing the top 10 profitable cities for Uber across all business verticals.

5. Uber Interview Tips ↑

You might be a superb product manager, but unfortunately, that’s not necessarily enough to ace your interviews at Uber. Interviewing is a skill in itself, that you need to learn.

Let’s look at some key tips to make sure you approach your interviews in the right way.

5.1 Ask clarifying questions

Some of the questions you will be asked will be quite ambiguous. In those cases, you’ll need to ask clarifying questions to get more information about the problem and to reduce its scope.

Jumping straight in without asking questions first will be a red flag to the interviewer and will hinder your answer.

For instance, if you were asked, “ What would be your 10-year strategy if you were CEO? ” you can respond by asking some questions about the company’s current situation and any business objectives the interviewer may have in mind. This way, you’ll have a better understanding of what the company needs in the coming years and have more information from which to build a strategy.

5.2 Justify your choices

The interviewer wants to understand your reasoning throughout your answer, so make sure to justify each decision you make. You'll need to make plenty of trade-offs as you arrive at a solution, so be sure to call them out.

Uber emphasizes that both the journey (how you arrive at an answer) and the destination (your solution to the problem) matter.

5.3 Be data-driven

Uber is looking for product managers who can make decisions based on data and can judge everything they do by relevant metrics.

In an interview situation, it's okay to make assumptions because you might not have access to the facts and data. But you need to make it clear that in real life, you would seek out that data and that your approach would be highly data-driven.

5.4 Demonstrate user empathy

When answering a PM interview question, your first instinct should be to focus on the user. Identify who uses the product, why, and what the use cases are. Avoid designing a product based solely on personal preferences.

Of course, Uber products are marketplaces and so there are always more than one type of user - e.g riders and drivers. Be sure to take both into account.

5.5 Check-in with your interviewer

Interviewers differ in their willingness to provide hints. Some may wait for you to ask about customer or product details, while others expect you to make assumptions on your own.

Gauge this by asking a direct question or specifying your assumptions. If the interviewer tends to offer specifics, they’ll engage. If not, limit additional questions to demonstrate your ability to make decisions independently.

5.6 Answer methodically by using a framework

Using an answer framework will help you give a more clear, structured answer.

We recommend the BUS (Business objective - User problems - Solutions) framework for answering product insight questions and the SPSIL (Situation - Problem - Solution - Impact - Lessons) framework for behavioral questions.

5.7 Don’t get stuck in a framework

As we just said above, frameworks are extremely helpful. However, some of our successful candidates have mentioned that excessive reliance on frameworks may hinder your performance.

During the interview, trust your instinct, and don’t be afraid to deviate from the framework if needed. A framework is there to help you craft a better answer, not make you twist your answer to fit the framework.

5.8 Center on the company’s core values

Study Uber’s values, core principles, and mission statement. When answering behavioral questions, share stories from past experiences that align with Uber’s core values. When designing a product or a strategy, consider how your answer aligns with these values.

5.9 Treat the interview like a conversation

Keep in mind that the interview is a two-way discovery process. While the interviewer assesses if you’re a good fit for Uber, you’re also evaluating if the company aligns with your aspirations and preferences.

5.10 Save questions for your interviewer

You’ll have a few minutes to ask your interviewer questions as the interview wraps up. Arriving without questions may suggest a lack of interest in the company or the role.

6. Preparation Plan ↑

Now that you know what to aim for in your interviews, let's focus on preparation. 

Below, you’ll find links to free resources and four introductory steps to help you prepare for your Uber PM interviews.

6.1 Deep dive into the product/organization

As you've probably figured out from some of the example questions listed above, you can't become a PM at Uber without being familiar with the company's products and its organization. As a result, you'll need to do some homework before your interviews.

Here are some resources to help you get started with this:

• Uber annual reports (by Uber)
• Uber strategy teardown (by CB Insights)
• Uber’s values (by Uber)

6.2 Learn a consistent method for answering PM interview questions

As mentioned previously, Uber will ask you questions that fall into certain categories like behavioral, design, strategy, estimation, and metric questions. Approaching each question with a predefined method will enable you to build strong interview habits.

Then, when it comes time for your interviews, these habits will reduce your stress and help you to make a great impression.

If you’re just looking for a jumping-off point, you can start learning about the different question types you’ll need to master in the following blog articles:

• Behavioral questions
• Product design questions
• Product improvement questions
• Strategy questions
• Metric questions
• Technical questions
• Estimation questions
• Prioritization questions

Once you understand how to answer each question type, you also need to be able to communicate your answers clearly, under the pressure of interview conditions. That’s where practice comes into play.

6.3 Practice by yourself or with peers

In our experience, practicing by yourself is a great way to prepare for PM interviews. You can start practicing alone, asking and answering questions out loud, to help you get a feel for the different types of PM interview questions. It will help you perfect your step-by-step approach for each question type. And it also gives you time to correct your early mistakes.

Use the example questions in section 4 above to practice with. You might also want to watch our product manager mock interviews and compare your answers to those of former PMs from top companies.

If you have friends or peers who can do mock interviews with you, that's a great option too. This can be especially helpful if your friend has experience with PM interviews, or is at least familiar with the process.

6.4 Practice with experienced PM interviewers

Finally, you should also try to practice product manager mock interviews with expert ex-interviewers, as they’ll be able to give you much more accurate feedback than friends and peers. 

If you know a Product Manager who can help you, that's fantastic! But for most of us, it's tough to find the right connections to make this happen. And it might also be difficult to practice multiple hours with that person unless you know them really well.

Here's the good news. We've already made the connections for you. We’ve created a coaching service where you can practice 1-on-1 with ex-interviewers from Uber and other leading tech companies. Learn more and start scheduling sessions today . 

Keep reading: product manager interview articles

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See how Reddit can help you ace your client’s campaign with our resources tailored toward marketing agencies. Look here for case studies, brand safety guidelines, and more.  

People in communities across Reddit are looking for products from small businesses like yours. See example campaigns and learn how to strategize for your first ad.

Uber x Reddit

Uber came to Reddit to position itself as the best platform to choose for flexible work.

Uber’s initial Q2 campaign audience included earners already familiar with or actively using its platform to find flexible earning opportunities.

Response from Redditors exceeded expectations. The campaign drove significant lifts in Consideration, Perception, and Preference, in conjunction with lower CPCs and higher CTRs versus other platforms. From Q1 to Q3, Uber’s CPA on Reddit improved nearly 100%.

Lift in Consideration for driving with Uber

Lift in Perception that Uber helps people support their families and earn more, sooner (+23% lift) than alternatives

Lift in Preference for driving with Uber versus other rideshare providers 

Lower CPC c ompared to other platforms where Uber advertises

Higher CTR  c ompared to other platforms where Uber advertises

STEPHANIE COLLEY

Associate Director, Paid Social

Top 25 Uber Interview Questions & Answers

Get ready for your interview at Uber with a list of common questions you may encounter and how to prepare for them effectively.

Founded in 2009, Uber has revolutionized the transportation industry by creating a platform that connects drivers and riders through a user-friendly app. With a presence in over 10,000 cities across 69 countries, Uber has become a household name and a preferred choice for millions of commuters worldwide. Known for its innovation, convenience, and affordability, Uber has expanded its services to include food delivery through Uber Eats and even package delivery with Uber Connect. In this article, we will delve into the interview questions that potential Uber employees may encounter, providing valuable insights into the company’s hiring process and work culture.

Uber Hiring Process

The Uber hiring process typically begins with an initial phone screening or video call, followed by multiple interview rounds that may include technical assessments, behavioral questions, and case studies. Interviewers are generally friendly and professional, but the process can be time-consuming and may vary in organization. Candidates may also be required to complete a take-home assignment and present it to a panel. Overall, the experience is considered challenging but fair, with an emphasis on assessing candidates’ skills, work ethics, and positive attitude.

Common Uber Interview Questions

1. how would you handle a situation where a rider becomes aggressive or confrontational during a trip.

The situation of a passenger becoming aggressive or confrontational is a very real possibility in the realm of personal transportation services. Safety is paramount, and the ability to handle such scenarios with tact, calmness, and professionalism is a key trait employers look for. Your response sheds light on your conflict resolution skills, crisis management, and your ability to ensure your own safety and that of other passengers if present.

How to Answer:

When addressing this challenging situation, share your focus on maintaining safety and professionalism. Discuss a past experience where you handled a difficult person effectively – perhaps in a different context – emphasizing your ability to stay calm under pressure. Highlight your communication skills and conflict resolution strategies such as active listening, empathy, and problem-solving. If you haven’t encountered such a scenario before, outline the steps you’d take, including adhering to company guidelines for such situations.

Example: In a situation where a rider becomes aggressive or confrontational, my first priority would be to ensure the safety of everyone in the vehicle. I’d try to de-escalate the situation by maintaining a calm and composed demeanor, while also clearly communicating that their behavior is not acceptable. If this doesn’t work, I would find a safe place to pull over and end the trip, following Uber’s guidelines for such situations. After ensuring my personal safety, I would report the incident to Uber through the appropriate channels, providing as much detail as possible about the encounter. It’s crucial to handle these situations professionally and responsibly, prioritizing safety above all else.

2. Describe your experience with developing and implementing scalable software solutions.

In the fast-paced, ever-evolving landscape of tech companies, scalable software solutions are the backbone of long-term success. They want to know if you have the skills and experience to create software that can grow with the company, handle increased workloads over time, and adapt to changing market and customer demands. This question is a way for them to gauge your technical prowess, strategic thinking, and understanding of the business’ future needs.

Start by identifying software solutions you’ve worked on, focusing particularly on those that have been scaled successfully. Share specific examples demonstrating your direct involvement in these projects. If possible, mention how your contributions led to improved efficiency or effectiveness. Don’t worry if you’ve not used the same platforms as Uber – what’s important is showing your adaptability and ability to learn new systems quickly.

Example: In my previous work, I was involved in developing a cloud-based logistics management system. The challenge was to create a solution that could handle the increasing volume of data and transactions as the company expanded its operations. We used microservices architecture for this project because it allows services to be scaled independently based on demand.

The implementation process included containerization using Docker and orchestration with Kubernetes, which allowed us to automate deployment, scaling, and management of the application. This setup not only improved our efficiency but also enhanced the system’s reliability and fault tolerance. Post-implementation, we saw significant improvements in system performance and were able to manage increased traffic during peak times effectively.

Moreover, we incorporated DevOps practices into our workflow, including continuous integration/continuous delivery (CI/CD), to ensure rapid, reliable, and frequent updates to the software without disrupting the user experience. Overall, this experience gave me valuable insights into designing and implementing scalable solutions while maintaining high standards of quality and performance.

3. Explain the importance of data analysis and how it can help improve user experiences within a ridesharing application.

Data analysis plays a pivotal role in enhancing user experiences by providing valuable insights into user behavior, preferences, and trends. For a ridesharing app, these insights can help identify pain points, streamline operations, and personalize services. For instance, algorithms can predict peak demand times, optimize routes, offer dynamic pricing, and even suggest personalized recommendations to users. Thus, a company’s ability to effectively analyze and utilize data can significantly impact its service quality, customer satisfaction, and overall success in the competitive ridesharing market.

Start by discussing your experience with data analysis and how it impacts decision-making. Highlight specific instances where you’ve used data to improve a product or service, focusing on user experience improvements. Mention your ability to interpret complex data and translate that into practical strategies. If you lack direct experience, talk about theoretical applications of data analysis in improving ride-sharing apps – like optimizing routes, predicting peak hours, or personalizing user interfaces for better customer satisfaction.

Example: Data analysis is critical in a ridesharing application like Uber because it allows us to understand user behavior, preferences, and trends. This understanding can then be used to optimize the app’s functionality and features to better serve our users. For instance, by analyzing data on peak usage times and locations, we can adjust pricing or increase driver availability during those periods to reduce wait times for passengers.

Moreover, data analysis can also help identify areas of friction within the user experience that may lead to customer dissatisfaction or churn. For example, if data shows that users frequently cancel rides after seeing high surge prices, we might consider implementing alternative strategies such as flat rate options during peak hours or offering loyalty discounts to frequent riders. Ultimately, data analysis enables us to make informed decisions that enhance the overall user experience and drive business growth.

4. Can you discuss a time when you had to analyze large datasets? What tools did you use, and what insights were gained?

The essence of this question lies in your ability to handle and interpret large volumes of data. In today’s data-driven world, businesses thrive on information derived from vast datasets. Whether it’s for predicting customer behavior, improving operational efficiency, or uncovering hidden patterns, analytical skills are highly valued. When they ask this, they want to know if you have the skills to use appropriate tools to analyze these datasets, and more importantly, if you can derive meaningful insights that can aid decision making.

Reflect on instances where you’ve managed large datasets. Discuss the specific software or tools you used like Excel, SQL or Python and how you manipulated the data to draw conclusions. Highlight any significant insights gained that led to beneficial outcomes for your team or company. If possible, use numbers or percentages to quantify the impact of your analysis.

Example: In my previous experience, I worked on a project that required the analysis of large datasets related to customer behavior and transactions. The dataset was massive with millions of rows and several variables. To efficiently handle this data, I used Python programming language along with libraries like Pandas for data manipulation and Seaborn for visualization.

The initial step involved cleaning the data and handling missing values which was done using various imputation methods. Then, exploratory data analysis was performed to understand patterns and correlations among different variables. This was followed by feature engineering where new features were created based on existing ones to provide more insights.

One key insight we gained was that there was a significant correlation between the time of purchase and the likelihood of a customer making a repeat purchase. We found that customers who made purchases during certain hours of the day were more likely to become repeat customers. This information was highly valuable as it allowed us to tailor our marketing strategies accordingly and focus our efforts during those specific times to increase customer retention.

5. How do you ensure quick and efficient delivery while maintaining safety as a priority?

As a company that relies heavily on drivers, safety and efficiency are two paramount considerations. This question is asked to ascertain whether potential employees understand the delicate balance between getting a job done quickly and ensuring it is done safely. It also helps the interviewer gauge the candidate’s problem-solving skills and their capacity to prioritize tasks under pressure.

To answer this, discuss your ability to balance speed and safety. Mention experiences where you’ve had to make quick decisions that ensured both efficiency and safety. Highlight your familiarity with using technology for route optimization or traffic prediction. Emphasize the importance of following rules and regulations for safety and how these have been integral in your previous roles. Show that you value customer satisfaction along with on-time delivery but not at the cost of compromising safety standards.

Example: To ensure quick and efficient delivery while maintaining safety, it’s crucial to leverage technology. For instance, using advanced route optimization algorithms can help drivers find the quickest, most efficient routes, reducing time on the road and thus decreasing the potential for accidents. Additionally, incorporating real-time traffic updates can help avoid congested areas or accident spots.

However, speed should never compromise safety. Therefore, implementing a robust driver training program that emphasizes safe driving habits is essential. This could include defensive driving techniques and understanding how to navigate various weather conditions.

Lastly, regular vehicle maintenance checks are vital in preventing breakdowns or malfunctions that could lead to accidents or delays. By ensuring our vehicles are always in top condition, we not only prioritize safety but also guarantee efficiency as breakdowns or other mechanical issues can significantly affect delivery times.

6. Describe a difficult customer interaction you’ve experienced and how you resolved the issue.

Navigating tricky customer interactions is a part of any customer-facing role, and it’s no different in the ride-hailing industry. This question allows the interviewer to gauge your problem-solving skills, your ability to maintain professionalism under pressure, and your commitment to providing top-notch service, even when faced with challenging situations. It’s about demonstrating your capacity to turn a negative experience into a positive one, thereby ensuring customer satisfaction and loyalty.

When answering this question, share a specific anecdote from your past work experience. Discuss the situation clearly and objectively, outlining the customer’s issue and your approach to resolving it. Highlight your abilities in active listening, empathy, problem-solving, and staying calm under pressure. Explain how you turned the difficult interaction into a positive outcome for both the customer and your company. Remember to focus on what you learned from the experience and how it has helped you improve your customer service skills.

Example: In one instance, I was dealing with a customer who had been incorrectly charged multiple times for a single trip. The customer was understandably frustrated and demanded an immediate refund. Recognizing the urgency of the situation, I first apologized for the inconvenience caused and assured them that we would resolve the issue promptly.

I immediately initiated an investigation into their claim by cross-referencing their account details with our transaction records. Upon confirming the error, I facilitated an expedited refund process and followed up personally to ensure they received it. To prevent such incidents in the future, I also coordinated with our tech team to identify and rectify the system glitch causing these errors. This experience taught me the importance of swift problem-solving, clear communication, and proactive measures in maintaining customer satisfaction.

7. How would you manage multiple tasks at once, such as answering phones, greeting guests, and handling inquiries at a front desk?

Multitasking is an essential skill in many roles, but particularly for positions that require juggling various responsibilities simultaneously. This question is designed to gauge your ability to prioritize tasks, manage time effectively, and stay organized under pressure. Your response will provide insight into your problem-solving skills and how you handle potentially stressful situations.

Showcase your organizational and prioritization abilities in this response. Detail how you’ve juggled multiple tasks successfully in the past, focusing on strategies like time management and efficient task delegation. You could also mention any tools or software that have helped with multitasking. Highlight an instance where your multitasking resulted in a positive outcome for your previous employer, to demonstrate its real-world impact.

Example: In managing multiple tasks at once, I believe prioritization and organization are key. For instance, if I were manning the front desk, my first priority would be to greet guests as they arrive since it’s crucial to make a good first impression. While engaging with them, I could simultaneously handle incoming calls using a hands-free device, ensuring that no call goes unanswered.

For handling inquiries, I’d leverage technology tools such as CRM systems to quickly access needed information. If several tasks demand attention simultaneously, I would tactfully put callers on hold or request guests to wait for a moment, assuring them their needs will be addressed promptly. It’s also important to remain calm and composed even when juggling numerous responsibilities to ensure efficient service delivery without compromising quality.

8. Discuss any experience you have with optimizing route planning for maximum efficiency and customer satisfaction.

This question is all about understanding your problem-solving skills and practical knowledge of logistics. Efficient route planning is a vital part of any delivery or transportation service. It impacts not only the company’s bottom line—saving on fuel costs, vehicle wear and tear, and driver hours—but also customer satisfaction. Clients want their services delivered promptly and without any hiccups. By asking this question, the company wants to know if you are capable of contributing to this essential part of their operations.

Highlight any direct experience you have with route optimization, whether that’s through previous work in transportation, logistics, or a related sector. Remember to detail the specific strategies used and their results. If you lack this experience, focus on your problem-solving skills, analytical prowess, and customer-centric thinking. Illustrate how these skills can contribute to improving route efficiency and customer satisfaction. This is also an opportunity to express your enthusiasm about learning new tools for optimization.

Example: In my experience with a logistics company, I was tasked to optimize route planning for our delivery drivers. We had been facing issues with late deliveries and customer dissatisfaction due to inefficient routes that led to longer delivery times. Using data analytics tools, I analyzed the patterns of previous deliveries, traffic conditions, distance between stops, and other relevant factors.

Based on this analysis, I developed an algorithm that optimized the routes by minimizing the total travel time and ensuring each driver’s workload is balanced. This not only improved our efficiency but also significantly increased customer satisfaction as we were able to meet promised delivery times more consistently. Additionally, it reduced fuel consumption which resulted in cost savings for the company. The key here was continuous improvement; I regularly revisited and tweaked the algorithm based on new data and feedback, making sure it remained effective under changing circumstances.

9. How would you motivate your team to achieve operational goals and maintain high performance standards?

The question is designed to probe your leadership and management style. Driving operational efficiency is often a team effort, and achieving high performance standards requires that everyone on the team is motivated and invested in the common goal. Understanding how you would approach this task provides insight into your ability to lead, inspire, and maintain a productive team.

To effectively answer this question, focus on your leadership style and how it drives team motivation. Discuss strategies you’ve employed in the past like setting clear expectations, offering constructive feedback, recognizing hard work, and providing opportunities for professional growth. Highlight a specific instance where these methods led to goal achievement and high performance standards. If you’re new to leadership roles, outline steps you’d take to motivate a team, ensuring they align with effective motivational practices.

Example: To motivate a team to achieve operational goals and maintain high standards, I believe in the power of clear communication, recognition, and fostering an environment that encourages growth. Firstly, it’s essential to ensure everyone understands the company’s objectives and how their role contributes to these goals. This can be achieved through regular meetings and open discussions.

Secondly, recognizing individual and team achievements is crucial for motivation. Celebrating successes, no matter how small, can boost morale and drive further effort. Lastly, providing opportunities for personal development and career advancement can also serve as a significant motivator. Encouraging continuous learning and skill enhancement not only benefits the individuals but also improves the overall performance of the team.

For instance, at Uber, if we were launching a new feature or service, I would clearly communicate the purpose and expected outcomes of this project to my team. We’d track our progress regularly and celebrate milestones along the way. Simultaneously, I’d encourage my team members to learn about areas they’re interested in, which could contribute to the success of the launch. This approach ensures everyone feels valued and motivated to perform at their best.

10. Describe a scenario where you had to adjust your approach to accommodate changing circumstances, such as traffic or weather conditions, during a ride.

Flexibility and adaptability are key traits for anyone in a position where external factors, like traffic or weather, can significantly impact job performance. This question seeks to understand how you think on your feet, make quick decisions, and adjust your strategy when circumstances change unexpectedly. It’s about your ability to provide consistent service, regardless of the situation.

In answering this, recall a situation where you had to adapt quickly due to unforeseen changes. Discuss how you remained calm and used your problem-solving skills to find the best solution. For instance, if stuck in traffic, did you use an alternative route or communicate effectively with passengers about delays? This question aims to assess your flexibility, decision-making, and communication abilities under pressure.

Example: One time, while I was driving a passenger to the airport during rush hour, we encountered an unexpected traffic jam due to road construction. To ensure my passenger would not miss their flight, I quickly re-routed using real-time traffic updates and local knowledge of less-traveled roads. This required clear communication with my passenger about the change in route and estimated arrival time.

Additionally, there was another instance where I had to adjust my approach due to weather conditions. A severe snowstorm hit unexpectedly when I was on a long-distance trip. Considering safety as the top priority, I slowed down significantly, kept extra distance from other vehicles, and used fog lights for better visibility. Despite these adjustments leading to a longer travel time, it ensured the safe arrival of my passengers at their destination. Both scenarios highlight the importance of flexibility, quick decision-making, and effective communication in this line of work.

11. Can you explain the concept of load balancing, its importance in software engineering, and how you’ve implemented it in previous projects?

Imagine a bustling highway system. Without the right organization and traffic management, it can easily turn into a congested mess. That’s where the concept of load balancing comes into play in software engineering—it’s all about efficiently distributing network traffic across multiple servers to ensure no single server gets overwhelmed. If you’re asked about load balancing, the interviewer wants to gauge your understanding of this concept, your problem-solving skills, and your ability to ensure seamless user experiences despite high traffic. They’re also interested in how you’ve used this technique in past projects to handle high-load situations.

Focus on your understanding of load balancing and its significance in ensuring efficient distribution of workloads across multiple servers, thus preventing server overload. Discuss any projects where you’ve applied this concept, narrating how it improved system efficiency or solved a specific problem. If you haven’t implemented it before, share how you would approach it, drawing from your knowledge and research.

Example: Load balancing is a method used to distribute network or application traffic across multiple servers. This technique enhances both the efficiency and reliability of applications, ensuring that no single server bears an excessive load which could lead to service degradation or failure. It’s crucial in software engineering because it helps optimize resource use, reduce latency, and increase throughput, providing users with a seamless experience even during high-traffic periods.

In one of my previous projects, we were developing a highly transactional e-commerce platform expected to handle large bursts of user activity during sales events. I implemented a round-robin style load balancer using Nginx at the front end. We also had auto-scaling groups configured on AWS EC2 instances to dynamically scale up or down based on demand. This approach ensured smooth operation during peak times and cost-effectiveness during off-peak hours. The result was a resilient system capable of maintaining performance under varying loads.

12. How do you stay updated on industry trends and advancements to ensure that your technical skills remain relevant?

Regardless of your role, it’s important to stay up-to-date with the latest trends and advancements in your industry. This is especially true in the tech industry, where things change rapidly. By asking you this question, hiring managers are trying to gauge whether you have a proactive approach to your professional development and whether you’ll be able to adapt to the ever-changing technological landscape.

To stay current in a rapidly evolving industry, illustrate your commitment to continuous learning. Mention specific resources such as industry publications, webinars, or relevant conferences that you attend regularly. Also highlight any additional training or certifications you’ve pursued to upgrade your skills. Don’t forget to share how the insights gained were applied to improve processes or drive innovation in previous roles.

Example: I stay updated on industry trends through a combination of online resources, networking, and continuous learning. For instance, I regularly read tech-focused publications like TechCrunch and Wired to keep up with the latest advancements in technology and transportation. Additionally, I follow influential thought leaders and organizations on social media platforms such as LinkedIn and Twitter for real-time updates.

Moreover, attending webinars, conferences, and workshops not only helps me gain insights about emerging technologies but also offers an opportunity to connect with professionals who are at the forefront of these changes. Lastly, I believe in continuous learning and often take online courses on platforms like Coursera or edX to deepen my understanding of new tools and techniques. This multi-faceted approach ensures that I remain relevant and can bring innovative ideas to the table.

13. Explain a project where you used machine learning techniques to solve a problem or make predictions based on data.

This question is a litmus test for your technical skills and your ability to solve complex problems. The rise of AI and machine learning has transformed the way businesses operate, and employers are on the lookout for candidates who can leverage these technologies to drive efficiency and innovation. By asking you to detail a project where you’ve utilized machine learning, they’re assessing your practical experience, your understanding of data analysis, and your ability to translate raw data into actionable business strategies.

When answering this question, provide a concise summary of a specific project where you applied machine learning. Describe the problem or prediction goal, outline your approach and the techniques used, and share the result and its impact. If you’ve not directly worked on such a project, discuss a theoretical application showcasing your understanding of machine learning principles. Remember to focus on your problem-solving skills and data-driven decision-making processes.

Example: In my recent project, I worked on predicting customer churn for a telecom company. The goal was to identify customers who were likely to cancel their subscription in the near future so that targeted marketing efforts could be implemented to retain them. To do this, I used historical data of customers including usage patterns, complaints, payment history and demographics.

I started by performing exploratory data analysis to understand the data and identify any potential issues such as missing values or outliers. Then, I preprocessed the data which included handling missing values, encoding categorical variables, and normalizing numerical features.

For the model building phase, I experimented with several machine learning algorithms like Logistic Regression, Decision Trees, Random Forests, and Gradient Boosting. Each model’s performance was evaluated using metrics like precision, recall, and AUC-ROC. Eventually, Gradient Boosting provided the best results, achieving an AUC-ROC score of 0.85. This model was then deployed into production where it is currently being used to predict customer churn and guide retention strategies.

14. How do you prioritize competing requests from riders, drivers, and other stakeholders while working at a call center?

The essence of this question is to understand your ability to multitask and prioritize in a high pressure, fast-paced environment. As a call center representative, you’re the frontline for handling inquiries, complaints, and requests. Therefore, your capacity to quickly assess the urgency and importance of multiple demands, while maintaining a high level of service, is critical. It’s also important to demonstrate your understanding of balancing the needs of different stakeholders to ensure overall satisfaction.

When answering this question, discuss your ability to assess urgency and importance. Highlight experiences where you’ve managed multiple requests effectively. Mention how you balance empathy for individual needs with company policy and strategic goals. Discuss the use of organizational tools or methods that have helped you stay on top of tasks. Show your understanding of prioritization in a fast-paced environment.

Example: Prioritizing competing requests requires a clear understanding of the company’s objectives and an ability to balance stakeholder needs. My approach would be to first assess the urgency, impact, and relevance of each request. For instance, if a driver has a safety concern or a rider is stranded due to a technical glitch, these would take precedence because they directly affect safety and service reliability.

Simultaneously, it’s also important to manage expectations and communicate transparently with all stakeholders about realistic timelines and potential solutions. This way, even if their issue isn’t addressed immediately, they are aware that their concerns have been acknowledged and are being worked on. In essence, my priority would be to ensure that urgent matters are dealt with promptly while keeping all parties informed throughout the process.

15. Describe any experience you have with managing inventory and logistics for timely deliveries.

For any company that functions around delivering a service or product, effective inventory management and logistics are the backbone of their operations. Your ability to keep track of stock, coordinate logistics, and ensure timely deliveries directly impacts customer satisfaction and the bottom line. By asking this question, the interviewer wants to know if you have the necessary skills to support the seamless operation of their complex delivery systems.

Highlight any experiences where you’ve effectively managed inventory and ensured timely deliveries. Talk about specific software or methodologies used, how you troubleshoot problems, and your strategies for keeping everything running smoothly. If you’ve made improvements in previous roles that increased efficiency or reduced costs, be sure to mention those. Show them that you understand the importance of this task, by relating it back to customer satisfaction and business operations.

Example: In my previous experience, I was responsible for managing a large inventory of products in an e-commerce company. This involved forecasting demand based on historical data and market trends, ensuring the right amount of stock is available at all times to meet customer needs without tying up too much capital in excess inventory.

The logistics part of my role required me to coordinate with multiple stakeholders including suppliers, warehouse staff, and delivery partners to ensure timely deliveries. By implementing a real-time tracking system, I was able to monitor the status of shipments and make quick decisions when delays occurred. For example, if there were unexpected issues like weather disruptions or customs hold-ups, I would immediately liaise with alternative delivery partners to avoid any potential late deliveries.

Overall, this experience has given me a deep understanding of how critical efficient inventory management and logistics are to maintaining high levels of customer satisfaction and operational efficiency.

16. Discuss a specific API integration you’ve worked on and the challenges faced throughout the process.

The heart of this question lies in your technical capabilities and problem-solving skills. As a technology-driven company, API integrations are a common occurrence and are vital to the smooth functionality of the various services. By asking about your past experiences with API integration, the interviewer is trying to gauge how you approach challenges, how you solve them, and how you ensure smooth integration, all of which are key to success in the role.

Draw from your past experiences where you have successfully integrated APIs, highlighting the specific challenges you faced and how you overcame them. Include technical details to demonstrate your problem-solving skills and adaptability. If you haven’t had such experience yet, focus on theoretical knowledge or relevant coursework, emphasizing your willingness to learn and tackle complex tasks.

Example: One of the most challenging API integrations I’ve worked on was for a financial services company where we had to integrate with a third-party payment gateway. The main challenge was that the documentation provided by the third party was not comprehensive and lacked clarity, which made it difficult to understand how to correctly use their endpoints.

To overcome this, I initiated communication with the third-party’s technical team to clarify our doubts and also requested more detailed documentation. In parallel, I used Postman to test out different scenarios and better understand the behavior of each endpoint. This hands-on approach helped me gain a deep understanding of the API’s functionality and enabled me to successfully complete the integration.

Additionally, there were challenges in handling errors and transaction failures due to network issues. To handle these cases efficiently, I implemented retry logic and idempotency keys to ensure that transactions were processed exactly once. This ensured that even if there were temporary network issues, the system would recover gracefully without any manual intervention or data inconsistencies.

17. Provide an example of when you utilized data visualization tools to present findings and recommendations to non-technical stakeholders.

In a data-driven environment, the ability to translate complex data into a format that’s easy to understand for non-technical stakeholders is critical. This question is designed to assess your skill in data visualization, your ability to interpret data, and your communication skills in conveying the results to those who may not have a technical background. It’s all about ensuring you can help drive informed decision-making across the organization.

Reflect on a time where you effectively used data visualization tools to present complex information in an easy-to-understand format. Highlight your ability to choose the right visualization type, such as charts or graphs, based on the data and audience needs. Mention how you successfully communicated key insights to non-technical stakeholders, enabling informed decisions. If new, discuss your plan for mastering this skill; it’s all about showcasing adaptability and eagerness to learn.

Example: In a previous project, I was tasked with analyzing customer behavior data to identify key drivers of churn for a subscription-based service. After cleaning and processing the raw data using Python, I used Tableau to create interactive dashboards that visualized user engagement patterns over time, segmented by various demographic factors.

The visualizations made it easy to spot trends and outliers in the data. For instance, we could see that younger users were more likely to cancel their subscriptions after a short period, while older users tended to remain loyal longer. Based on these insights, I recommended targeted marketing strategies to improve retention among different user segments. Presenting my findings visually helped non-technical stakeholders understand the data and support my recommendations. The strategies we implemented resulted in a significant reduction in overall churn rate.

18. How do you respond to negative feedback from customers and implement changes to prevent similar issues from occurring again?

This question is all about demonstrating your ability to use criticism as a tool for growth. In service-oriented companies, feedback is a gold mine for finding areas of improvement. Therefore, it’s crucial to show that you can take a complaint in stride, learn from it, and make the necessary adjustments to prevent the issue from recurring. It also showcases your problem-solving skills and your commitment to providing excellent service.

When faced with negative feedback, clear communication and a proactive approach are essential. Discuss how you acknowledge the customer’s concerns first, then investigate the issue thoroughly to understand its root cause. Highlight your commitment to learning from mistakes by making necessary adjustments to prevent recurrence. Mention any experience in implementing process improvements or policy changes based on customer feedback. Demonstrate your resilience and dedication to constant improvement, which is crucial in a fast-paced company environment.

Example: When receiving negative feedback from customers, it’s crucial to approach the situation with empathy and professionalism. I would first ensure that the customer feels heard and understood by acknowledging their concerns and apologizing for any inconvenience caused. Then, I would work towards a resolution that aligns with both Uber’s policies and the customer’s satisfaction.

To prevent similar issues from recurring, I believe in taking proactive measures based on the insights derived from such feedback. This could involve identifying patterns or commonalities in the complaints received and addressing them at the root cause level. For instance, if multiple customers are experiencing difficulties with app navigation, this may indicate a need for an interface redesign or enhanced user instructions. By implementing these changes, we can improve the overall customer experience and reduce the likelihood of future complaints.

19. Describe a situation where you had to use your problem-solving skills to address an unexpected issue during a customer interaction.

The crux of this question is to assess your ability to think on your feet. In a service-oriented role, there will be times when things don’t go according to plan. The unexpected can and will happen, and how you handle it can make all the difference to a customer’s experience. Your response gives insight into your problem-solving skills, adaptability, and your ability to keep your cool under pressure.

Prepare to narrate an incident where you used creativity and critical thinking to address a sudden problem. Highlight your ability to stay calm under pressure, think on your feet, and use available resources effectively. It could be rectifying a billing error or pacifying a disgruntled client. Show how these skills can translate into handling unexpected issues with Uber’s customers or drivers.

Example: In a previous role, I was handling customer support when I received an urgent call from a client who had been charged multiple times for a single ride. The issue wasn’t common and our existing protocols didn’t cover this particular situation. Recognizing the urgency, I first assured the customer that we would resolve the problem promptly to maintain their trust. Then, I initiated a three-way conversation with the finance department to understand why the error occurred. It turned out there was a glitch in the system which caused the repeated charges. While the tech team worked on fixing the bug, I coordinated with the finance team to reverse the extra charges. This experience taught me the importance of quick thinking, cross-departmental collaboration, and maintaining customer trust during problem resolution.

20. How do you ensure compliance with local regulations and safety protocols while providing rideshare services?

Navigating the complexities of local regulations and safety protocols is at the heart of any rideshare service. As a driver, you are the face of the company, and your ability to maintain compliance and prioritize safety directly impacts the reputation and viability of the service. Therefore, interviewers want to gauge your understanding of these rules, and your commitment to adhering to them, to ensure the safety and satisfaction of customers and the integrity of the service.

Start by highlighting your keen awareness of the importance of local regulations and safety protocols in rideshare services. Discuss any experience you have following such rules in previous roles, or how your attention to detail aids in understanding and implementing them. Highlight your problem-solving skills which enable you to find a balance between providing excellent service while remaining compliant. If you’re new to this, discuss your ability to learn quickly and adhere to guidelines strictly for everyone’s safety.

Example: Ensuring compliance with local regulations and safety protocols while providing rideshare services is a multifaceted process. First, it involves staying up-to-date on the latest rules and regulations in each operating area, which can be achieved through regular research, attending industry meetings or webinars, and maintaining open lines of communication with local authorities. This knowledge should then be communicated to drivers via training sessions, updates within the app, or email bulletins.

Secondly, implementing technology solutions can help enforce these standards. For instance, features that monitor driving behaviors like speed, hard braking, or phone usage can provide real-time feedback to drivers, encouraging safer practices. Additionally, routine vehicle inspections can ensure cars are in good condition and meet all necessary requirements. Lastly, fostering a culture of safety and accountability among drivers is crucial. This could involve rewarding those who consistently adhere to protocols or penalizing non-compliance. By combining education, technological enforcement, and a strong safety culture, we can effectively comply with local regulations and maintain high safety standards.

21. Discuss any experience you have managing teams, setting objectives, and meeting key performance indicators (KPIs) within an operations role.

Driving a successful team isn’t just about having the right people—it’s about setting the right goals, monitoring the right metrics, and adjusting your strategy as needed. In any operations role, you’ll need to show that you can lead a team to meet its objectives efficiently. By asking about your past experience with these tasks, hiring managers want to assess whether you have the skills and experience to lead their operations team to success.

Reflect on your management experiences, highlighting instances where you set clear goals and successfully met KPIs. Talk about how you guided your team to achieve these objectives, emphasizing your leadership style and problem-solving skills. If you are new to managing teams, discuss theoretical strategies you would use in an operations role. Show that you understand the importance of KPIs in measuring success and driving improvement.

Example: In my previous experience, I led a team in optimizing operational efficiency for a logistics company. We were tasked with reducing transportation costs and delivery times. I set clear objectives for the team, which included identifying inefficiencies in our current routes and proposing solutions to streamline them. To track our progress, we used KPIs such as cost per mile, on-time delivery rate, and fuel consumption.

We held regular meetings to review these KPIs, discuss any issues or challenges, and brainstorm potential solutions. By doing so, we managed to reduce transportation costs by 15% and improve our on-time delivery rate from 85% to 95%. This experience taught me the importance of setting measurable goals, regularly reviewing performance metrics, and fostering a collaborative environment where every team member feels valued and heard.

22. Can you provide examples of when you’ve used A/B testing or other experimentation methods to optimize user experiences?

A/B testing is a key tool in understanding user behavior and improving user experience – two critical aspects in any tech-based service industry. By asking this question, the hiring manager is keen to see if you’re adept at using data-driven approaches to make decisions, and if you can creatively solve problems and enhance customer experience. Your ability to design, execute, and interpret A/B tests can directly impact the company’s product development and overall success.

Start by outlining your understanding of A/B testing and its importance in optimizing user experiences. Then, delve into specific instances where you’ve employed this method successfully. You might have used it to enhance a website’s layout, streamline an app’s functionality, or improve email marketing strategies. Highlight the positive outcomes from these tests, such as increased click-through rates or user satisfaction. If you’re new to using A/B testing, discuss theoretical applications based on your knowledge and eagerness to learn.

Example: In my previous experience, I used A/B testing to optimize the checkout process for an e-commerce platform. We hypothesized that a single-page checkout would increase conversions compared to our existing multi-step process. We divided users into two groups: one experienced the current multi-step checkout and the other was introduced to the new single-page checkout. The test ran for several weeks to ensure statistical significance. Our results showed a 15% increase in conversion rates with the single-page checkout.

Additionally, we conducted multivariate testing on our product pages to understand which combination of elements led to higher engagement. We experimented with different placements of ‘Add to Cart’ button, various color schemes, and multiple product description formats. This experimentation helped us identify the most effective design layout that increased time spent on the page and improved the overall user experience.

23. Explain how you would handle a conflict between two team members that impacts productivity and morale.

Conflict resolution is a fundamental aspect of team management. Any organization’s success depends on the smooth operation of its teams. When conflicts arise, it can hamper productivity, create a toxic work environment and negatively impact overall team morale. By asking this question, hiring managers aim to assess your interpersonal skills, problem-solving abilities, and leadership qualities. They want to see if you can handle such situations tactfully, ensuring the team’s efficiency and harmony.

Highlight your proven strategies for conflict resolution. Share a specific example where you successfully mediated a dispute, emphasizing your ability to listen objectively, foster open communication, and negotiate a fair outcome that restored team harmony and productivity. If you’re new, outline the steps you’d take to address such conflicts, including understanding the issue from each party’s perspective, encouraging dialogue, and finding common ground.

Example: In handling a conflict between two team members, the first step would be to understand the root cause of the issue. I would individually meet with each party involved to hear their perspectives and concerns. This approach ensures that everyone feels heard and valued, which can help defuse tension.

After gathering all necessary information, I’d facilitate a meeting between both parties where they could openly discuss their issues in a controlled environment. The goal here is not necessarily to reach an immediate resolution but to promote understanding and empathy.

Finally, if the conflict persists, it may be appropriate to involve HR or consider re-assigning tasks to minimize friction. Throughout this process, clear communication and maintaining a focus on Uber’s overall goals are crucial. It’s important to remind team members that while disagreements can occur, we must always prioritize our shared objectives over personal differences.

24. Describe a time when you had to make a critical decision under pressure. What factors did you consider, and what was the outcome?

Hiring managers are interested in how you handle stress and make decisions when the pressure is on. In fast-paced industries, the ability to think on your feet and make informed, impactful decisions is vital. By asking you to recount a past experience, interviewers are gauging your problem-solving skills, your ability to perform under stress, and your decision-making process.

In answering this question, illustrate your ability to make sound decisions under pressure. Narrate a specific incident where you were in such a situation, detailing the problem and how you navigated it. Highlight factors you considered, like potential risks, consequences, or company objectives. Then, explain the outcome, emphasizing what you learned from the experience. This approach will demonstrate your crisis management skills and decision-making process.

Example: During a product launch at my previous company, we encountered significant technical issues just hours before going live. The pressure was intense as the stakes were high with extensive marketing efforts and customer anticipation built around this launch. I had to decide whether to proceed with the launch or delay it until the issue was resolved.

I considered several factors in making this decision. First, I evaluated the potential impact on our customers – would they have a subpar experience if we proceeded? Second, I assessed the financial implications of delaying the launch. Lastly, I factored in the team’s capacity to fix the problem quickly without compromising quality.

After careful deliberation, I decided to postpone the launch by 24 hours. This decision allowed us to resolve the issue properly, ensuring a smooth user experience when we did go live. While there were initial concerns about the delay, the successful launch resulted in positive customer feedback and strong sales, validating the decision. It reinforced the importance of prioritizing customer experience over meeting set timelines under pressure.

25. How do you maintain a positive attitude and high level of service quality even during busy periods or challenging situations?

Maintaining a cheerful disposition and high service quality during peak hours or stressful situations is a key trait ride-sharing companies seek. It’s not just about handling the vehicle, but also managing passengers who may be stressed, in a hurry, or difficult. The question serves to assess your emotional intelligence, resilience, and problem-solving skills, all of which are critical to ensuring a smooth ride and positive experience for passengers, irrespective of external circumstances.

Start by sharing your personal methods of stress management and maintaining positivity like staying organized, prioritizing tasks or practicing mindfulness. Then, illustrate with past experiences where you’ve successfully navigated high-pressure situations while maintaining excellent service quality. Highlight skills like patience, empathy, problem-solving, and effective communication as key factors in dealing with challenges.

Example: Maintaining a positive attitude and high level of service quality during busy periods or challenging situations is all about perspective and preparation. I believe in the power of proactive planning, which involves anticipating potential challenges and developing strategies to handle them effectively. For instance, if I know that certain times are typically busier than others, I would plan my tasks accordingly to ensure that I am not overwhelmed when those peak times arrive.

In terms of maintaining positivity, I find it helpful to focus on the bigger picture and remind myself of the value I’m providing to customers. Even in stressful situations, knowing that I am making someone’s day easier or solving a problem for them gives me satisfaction and keeps me motivated. It’s also important to take short breaks when possible to recharge and maintain energy levels. Ultimately, it’s about staying customer-focused and solution-oriented regardless of the circumstances.

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Barking up the wrong tree: The internet wants you to believe this is the dog Kristi Noem shot. It isn’t.

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The photo of the dog believed to be the one South Dakota Gov. Kristi Noem shot and killed  has been seen millions of times on social media. It’s been published by one of the United Kingdom’s biggest newspapers. It was even distributed by a Washington, DC, animal rights group in a memo blasting Noem. Indeed, when I Googled “Kristi Noem’s dog” this morning, it was one of the first pictures that popped up.

But the dog in the photo isn’t Noem’s.

In an era of deepfakes and artificial intelligence, the photo is an important reminder in this election year that we can all still fall for far less sophisticated types of misinformation — especially when they come in the form of an adorable puppy.

And while the dog’s mistaken identity is undoubtedly good news for the dog in the picture (we are told he is alive and well), it’s a not so good reflection of the way we can all easily encounter and share unchecked viral misinformation.

Individual forums on Reddit are known as “subreddits,” and there is an endless  universe of them devoted to dogs. 

It was on the “Puppy” subreddit where user “LukeWarm273” posted a photo of their dog “Blue” last year.

The Reddit post was identified in a recent report by NewsGuard , a journalism organization that rates the reliability of news websites and tracks online disinformation campaigns.

“This is Blue, he’s 3/4 German Wirehaired pointer and 1/4 shorthair pointer!” LukeWarm273 wrote.

“He’s a cutie,” one Reddit user responded. “He’s adorable! I love his little nose,” wrote another.

The next day, LukeWarm273 posted more , equally adorable pictures of Blue, writing, “Everyone’s kind words made me want to share some more photos of my Blue! Honestly love this community!”

But last month — more than a year after LukeWarm273 posted their first picture of Blue on Reddit — Blue’s photo started showing up across the internet.

An inevitable mix of shock and outrage had followed Noem  revealing in her book  that she had shot and killed her dog Cricket (because Cricket had allegedly attacked some chickens, bit her and was “untrainable”). Noem had once been considered a contender for former President Donald Trump’s pick for vice president, but CNN  previously reported  that the South Dakota governor had already fallen off the presumptive GOP nominee’s shortlist long before this controversy began.

Still, the story quickly entered the national conversation and the internet kicked into high gear.

“Please join me in wishing Cricket (the dog Kristi Noem shot to death) a blessed journey to the land of beautiful puppy dog souls. 💔,” one user on X posted after the story emerged.

But the picture the user posted with the message wasn’t of Cricket; it was a picture of Blue. The post has been seen almost 600,000 times on X.

Even the actor Mark Hamill weighed in on X, sharing a broken heart emoji in response to the photo.

It is unclear how the X user found the photo of Blue, and it isn’t clear who the first person was to falsely link the photo of Blue to Noem. The image was also shared on X by at least two prominent users with about 900,000 followers each — they have both since removed it.

It showed up in a story about Noem on the website of The Telegraph, one of Britain’s oldest and biggest newspapers. That Telegraph story, along with the photograph, was syndicated through Yahoo! News , bringing it to an even wider audience.

The picture, along with the caption, “The Dog Murdered By Trump’s Potential Vice Presidential Running Mate Choice,” also appeared on the “community” page of Daily Kos , a popular progressive website with more than a million followers on Facebook.

Staff at NewsGuard tracked the spread of the image and found a Washington, DC-based animal rights group had mistakenly used the picture in a press release blasting Noem’s actions.

But the group, Animal Wellness Action, used a press release distribution service that automatically publishes releases to websites of local news outlets across the country. That meant the release and the photo of the dog showed up on the websites of at least 11 local TV stations in places like Florida, Nevada and South Carolina, according to NewsGuard.

Joseph Grove, senior director of communications for Animal Wellness Action, told CNN: “Our writer relied on extensive news coverage of the dog and the proliferation of that photo and took as fact that the photo was of Cricket. She had seen the image used, for example, on Yahoo News and the Daily Kos, as well as on numerous other platforms that shared the story. In retrospect, given the importance of credibility to Animal Wellness Action and the Center for a Humane Economy, we should have done our own due diligence. Lesson learned.”

Grove said Animal Wellness Action has asked the press release service to issue a clarification.

CNN has reached out to The Telegraph for comment. Daily Kos added a correction to its post after it was contacted by NewsGuard. The image “was not in fact a picture of [Noem’s] late dog,” the correction reads.

LukeWarm273 didn’t respond to CNN’s request for comment. The user, who told NewsGuard they want to remain anonymous, did confirm to NewsGuard that the picture that went all over the world is indeed their dog.

“This story shows how fake photos can go viral without the need for Photoshop, AI, or any high-tech tools,” NewsGuard enterprise editor Jack Brewster told CNN. “It also highlights how any photo, post, or comment can become the source of a viral false narrative, regardless of intent. In this case, a random Reddit post on a forum for cute puppy photos became the source of a viral false narrative that misled a major news site, local television stations, and dozens of prominent social media commentators.”

That spread of such false information can be especially problematic when the topic is controversial. “Oftentimes content emerges in a controversial news cycle that reinforces the narrative,” Ben Decker, the CEO of Memetica, a threat analysis company that tracks disinformation online, told CNN. “These types of emotive responses muddy the waters of truth, reinforcing true narratives with false context.”

Joan Donovan, an assistant professor of journalism and emerging media studies at Boston University, explained how online incentive structures reward peddlers of viral content. X, for example, now shares revenue with its users who create content that goes viral (though X says that content shouldn’t be false). Videos and images that pull on our heartstrings (like a cute puppy) are perfect fodder for virality.

“Who you trust is paramount because there are massive rewards (money and clout) for attention and amplification online. That incentivizes manipulators to twist or invent stories to make it seem like they got a scoop,” Donovan wrote in an email to CNN.

“[I] didn’t appreciate the misuse of my dog’s image because even though it is recorded that she [Noem] did in fact kill her dog, it doesn’t make it right to use an image of some cute dog on the internet to make people even more upset than they are now,” LukeWarm273 told NewsGuard.

LukeWarm273 confirmed Blue is alive and said he is a “good and protective dog.”

For more CNN news and newsletters create an account at CNN.com

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Uber Interview Experience for Senior Business Analyst

Interview experience at Uber for the role of Senior Business Analyst. There was a total of 4 Rounds of interviews. In total questions were asked from Past Jobs & experience, Technical knowledge of the field, Situational questions, HR questions, case studies, and guestimates.  

Interview 1: Pure Technical

Part 1: Intro

• Tell me about yourself 
• Talk about a project you are proud of

Part 2: Tech

SQL Coding question

• Subquerry (simple)
• Left join (simple)
• Father grandfather table(self join ) (intermediate)
• Pivot table: score and month and name, show in unpivoted form(pivot concept) (advanced)

  Python

• What would be the output of the code 
• Numpy pandas
• functions (Index,)
• Difference between 
• Where and having
• Rank and dense rank 
• Inner and left join
• When to use CTE functions

Part 3: Business: How would you evaluate the success of Uber Eats when launched in a new city? 

• Quant 
• Verbal 
• Hypothesis testing (ab testing Innova )

Interview 2: Tech/Business

• Tell me about yourself and focus on the projects you have done
• Tell me about your current role and the skillsets you have 
• Discussion on your role/domain 

Part 2: Guesstimate and Case Study: Guesstimate: Calculate the percentage share of uber rides in your city

Case study: Tell me the success metrics or KPIs that you would follow to track the growth of uber in a new city provided you have to make a decision of success within the first 3 months: whether to continue or stop the uber services in the city

Interview 3: Panel (2) Business Understanding

• Talk about yourself and your experience 
• What is your impact on the team/project you are in 
• What are some of the decisions businesses take based on the insights you generate from your data-driven analysis 
• Deep discussion on your domain ( mine was marketing and e-commerce) they were trying to access if I have business assessment skills

Part 2: Case Study

• How would you categorize whether a driver is a good or bad driver ( uber’s perspective )
• What would be 4 most important business metrics you’ll use to categorize them 
• Given the metrics and values: Categories driver A as good or bad with strong backup points

Interview 4: Panel (2) Business Understanding and Stakeholder Management

Part 1: Intro and Stakeholder management

• Tell me about yourself (kind of informal) they were trying to know me as a person not based on my project or past experience 
• Have you ever been in a situation where you have 2 conflicting stakeholders running for a deadline 
• Tell me about a time when you did something for the project extra. You had gone above and beyond 
• Talk to me about a time when your stakeholders were rushing for a deadline that can’t be met
• 2.1. How will you evaluate driver success and (Final Aim: increase in driver retention ) in a new city?
• 2.2. Give me your take on the Rides/Hr metric

Part 3: Giving a gist of the Role I would be doing and any questions if I have any.  

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Insurance Innovation Manager

About Vouch Insurance

Vouch is a new kind of insurance platform for startups.

Vouch is a new, technology-first insurance company backed with $185M in funding from world-class investors. Like Stripe for payments or Brex for credit cards, Vouch is creating the go-to business insurance for high-growth companies.

We’re doing this by making insurance fast, responsive, and focused on our high-growth and innovative customers. Instead of printed PDF applications and week-long waits, Vouch is building new technology to solve real problems, writing policies that actually cover relevant startup scenarios, and designing simple experiences in an otherwise frustrating industry.

What does a work environment look like at Vouch?

Vouch has employees across the U.S., with offices in San Francisco, Chicago, and New York City. While this role has hybrid work flexibility, we prefer it to be based near one of our central offices in SF, Chicago, or NYC to help foster close collaboration and team building.

Role Responsibilities:

To deliver on this exciting category-defining product, we seek a visionary, inspired, and innovative commercial P&C leader to direct new insurance product innovation for our Property & Casualty products, such as Businessowners Policy (BOP), Commercial Package Policy (CPP), and Crime. You may also help support the development of our Management & Professional Liability policies, such as Directors & Officers (D&O), Employment Practices Liability (EPL), Fiduciary Liability, Errors & Omissions (E&O), and Cyber.

As a vital member of the Insurance Operations team, you will play an integral role in shaping our insurance product strategy and product development lifecycle. Working closely with our Underwriting, Actuarial, Claims, Product, Go-To-Market, Marketing, and Partnership teams, you will be responsible for the development of both new insurance products as well as directing continuous improvements to Vouch’s current insurance products. Also, you will be responsible for ensuring all of Vouch’s distribution capabilities have all the insurance information and content needed for your products.

Job Duties:

• Monitor and research external trends and developments related to General Liability, Property, and Crime/Fidelity to identify opportunities to develop, expand, or adjust insurance products while ensuring leading coverage suited for clients and digital distribution
• Track, manage, and prioritize all insurance product solution improvements and changes related to General Liability, Property, and Crime/Fidelity
• Coordinate and drive the development of product and coverage expansions and changes in partnership with Vouch’s insurance advisors, success team, product team, underwriting, claims, marketing team, and partnership team
• For assigned products, deliver ongoing technical, commercial P&C training, content, and tools to Vouch’s advisors, success team, marketing team, and partnership team to ensure clients recognize differentiated solutions
• In partnership with the filings team, coordinate various filings for assigned products to deliver differentiated and well-suited insurance solutions highly valued by Vouch’s target customers and tailored for digital distribution
• Be a leading voice and perspective of our customers within Insurance Operations
• 5+ years experience in commercial P&C, either in product development/management, underwriting, or brokerage
• Technical knowledge of multiple traditional P&C lines, ideally including General Liability, Property, and Crime/Fidelity, particularly Insurance Services Office (ISO) based products
• Adept at identifying and delivering creative insurance ideas to solve ambiguous problems
• Excellent project management skills
• Exceptional communication skills, with an emphasis on change management communications, content, and material
• Ability to proficiently manage multiple projects with the ability to prioritize high-impact work
• Ability to manage both details and strategy
• Bachelor’s Degree

Nice to have:

• Experience developing insurance products and policy forms
• Technical knowledge of multiple management and professional lines, such as D&O, EPL, Fiduciary, E&O, and Cyber
• Experience working with product and engineering teams to develop tech-first insurance products
• Diverse background across insurance functions and/or products
• Registered Professional Liability Underwriter (RPLU) designation or equivalent
• Startup experience or fast-paced environment
• Exposure to and passion for early-stage startups and/or high-growth environments

Vouch provides several benefits to help you bring your best self to work:

• 💰 Competitive compensation and equity packages
• ⚕️ Health, dental, and vision insurance
• 👶 Parental leave
• 🌴 Flexible vacation time (Unlimited PTO)
• 🎨 🧠 Wellness allowance ($80/month)
• 📲 🛜 Technology allowance ($100/month)
• 📚 Professional Development ($500/Yr)
• 💻 🎧 Home office setup (One-time $500)
• 🏫 📈 L&D: Partnerships with Ethena, Hone, and weekly Lunch & Learns
• 🏳️‍🌈 ♀️ 🤝 Employee Groups (ERGs, Committees, and Communities): Vouch supports various employee groups to foster an inclusive, equitable workplace and create affirming, empowering, employee-centered spaces for conversation, community, and support. These groups include Pride @ Vouch, Women @ Vouch, Black @ Vouch, Virtual Connections, Pop Culture, Pets of Vouch, Skincare, Astrology, Plants, etc.
• 🧘 💲 Wellbeing: Voucher’s have access to many wellbeing perks, including Calm, ClassPass, Headspace, Fetch, OneMedical, Origin, SoFi, etc.
• 📊 Annual performance reviews with quarterly check-ins: Vouch conducts quarterly review discussions with all team members, offering goal setting and check-ins, development discussions, and promotion opportunities.

What to expect in the interview process:

• 30-minute phone call with our recruiting team
• 30-45 minute Zoom interview with the hiring manager
• Case study/technical screen
• Meet the team! 30-45min 1:1 Zoom meetings with 3-4 team members you’d work closely with in the role

Salary Range:

The pay range for this role is: $140,000 to $160,000 per year.

Our salary ranges are based on paying competitively for our size and industry and are one part of our total compensation package that also includes benefits and other perks. We also include stock options in all compensation packages and believe all Vouch employees should have the opportunity to become owners in the company. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skill set, location, and business need. The base pay range provided is subject to change and may be modified in the future.

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What position is Vouch Insurance hiring for?

Vouch Insurance is hiring a remote Insurance Innovation Manager from 🇺🇸 USA

What type of employment does Vouch Insurance offer?

This is a Full Time role.