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17 Presentation Apps and PowerPoint Alternatives for 2024

Written by: Chloe West

If you’re putting together a new presentation, you’re likely looking for the perfect presentation apps to help you design, present and share it effectively.

Well, you’re in luck. We’ve put together a list of the best presentation apps for both desktop and mobile that can help you to seamlessly create and produce your presentation.

Plus, we’ve put together a list of pros and cons for each to help you determine which presentation apps will work best for you. After all, you don’t want to put on a boring and ugly presentation.

Jump into our list of 17 presentation apps. You’ll find desktop apps, mobile presentation apps and presentation apps for iPad. All are valuable PowerPoint alternatives to help you create and present a beautiful and engaging slideshow.

Putting together your presentation can be design and content-heavy. If you can, edit and produce multiple slides on mobile and do the heavy lifting on the computer or laptop. iPads are also good for the main part, depending on the app’s functionality. Use the mobile versions for smaller edits and presenting the slides to an audience.

Let’s start with Visme–the best app for presentations that empowers you to design beautiful presentation slides .

Visme is a cloud-based graphic design software that allows designers and non-designers alike to create beautiful and professional presentations, infographics, social media graphics and more.

It has millions of design assets, including stock photography and video, animated vector icons, data visualization tools, hundreds of fonts, and preset color themes. Visme also offers a vast range of templates for presentations of any style; slideshow, video or interactive.

When looking at presentation design, you also want to make sure you’re going to come out with a beautiful and engaging slideshow. With pre-designed templates and themes with hundreds of slide layouts to choose from, you’ll find the perfect design in Visme to fit your content.

What sets Visme apart from other presentation apps and software is that it’s not just a presentation-making tool ; it’s a full-scale content authoring platform.

The AI presentation maker enables you to create stunning and professional-looking presentations with a text prompt. With the AI text generator , you can create drafts for your presentation. The tool is handy for proofreading and other content-related tasks.

Your Visme presentation editor has a wide variety of features for making many types of content, from classic static designs that you can share or print to interactive digital experiences that can be collaborated on, shared and tracked .

If you're looking for apps for interactive presentations, Visme is also your best bet.

Try the various interactivity options , like hyperlinked elements, video embed, audio upload and recording features.

Learn more about creating a presentation in just five minutes by watching this video below:

• A drag-and-drop editor and thousands of templates that allow users with any level of graphic design experience to create visually appealing presentations.
• Built-in library of free icons, illustrations, characters, fonts, images, shapes and other graphic elements—both static and animated.
• Use the AI-image tool to generate professional-quality photos, paintings, pencil drawings, 3D graphics, icons, abstract art, and more.
• Unblur and upscale images, remove unwanted backgrounds, erase and replace objects with the AI Edit tools .
• Find design assets and create projects faster using the Visme Shortcuts.
• The ability to present your slideshow online or download it as PDF, HTML5, or PPTX so you can present it without an internet connection.
• Beautiful animation and transition options that won’t overwhelm your audience.
• Brand kit and branded templates feature to help you store your brand elements for later use.
• Organize your work, share custom templates and collaborate with other team members.
• Manage roles, tasks, progress, deadlines and corrections all in one place with the workflow feature .
• Use the Visme App on iPad and iPhone.
• Track presentation performance with integrated analytics.
• Master Layout helps create a presentation that carries a base design across all slides.
• Create and store content blocks and slides to use across other presentations.
• Use Dynamic Fields to autofill updated information across slides and presentations.
• Due to the large amount of design elements and slide layouts involved, there can be an initial learning curve when first using the software.

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Sign up. It’s free.

2. Google Slides

Everyone has heard of Google, right? So it’s no surprise that Google Slides is one of the more popular presentation apps and PowerPoint alternatives available.

But popular does not always mean best. While the service is free to any Google account holder, its slide layouts are basic at best and its design capabilities are extremely limited.

However, if you need a quick and to-the-point presentation, Google Slides can be a great option since it’s free and has next to no learning curve. If you’ve used PowerPoint, you know how to use Google Slides.

• Free for anyone with a Google account.
• Easy to use for creating a basic presentation.
• Users can collaborate in real time and make comments and edits throughout the slides.
• Integrate with all Google workspaces, including Google Meet.
• Limited design capabilities.
• Essentially a PowerPoint clone.

Another popular presentation app is Prezi. The main feature that Prezi is known for is allowing its users to easily create non-linear presentations.

This type of presentation can be highly engaging for your audience because instead of side-to-side transitions, you can create a pan and zoom effect each time you switch over to another slide.

While this type of presentation can be a fun change of pace for your audience, Prezi’s slide design options are not very visually appealing, and non-linear presentations can still be created in many other presentation makers by linking slides.

Prezi templates are also an excellent starting point for creating stunning presentations.

• Can create engaging and non-linear presentations.
• Embed interactive elements like video and audio into your presentations.
• Can only create non-linear presentations, which can actually cause motion sickness in some viewers.
• Non-linear presentations can also be created in other presentation software, making the need for Prezi obsolete.

Canva is a well-known cloud-based graphic design software , but it's not too popular for presentations. While it still has the “capabilities” for presentation design, it's main focus is on social media graphics.

As a creative presentation app, it offers a few visually appealing slide templates and you can create designs in the correct presentation dimensions.

There are a few static chart options and Canva also has tons of graphic elements to choose from, such as photos, shapes and icons, so you can still create static presentations in their software.

• Beautiful premade presentation templates to choose from.
• Graphic elements like photos, shapes and icons to spice up your design.
• No content blocks or slide library available to save larger pieces of content and reuse later.

5. Venngage

Venngage is first and foremost an infographic maker.

Similarly to Canva, they have added basic capabilities for creating presentations , but their design dashboard isn’t nearly as robust as some other presentation apps and software on this list.

While there are a number of presentation templates available for each of their plans, Venngage also doesn’t offer any type of animation or transition features for moving from slide to slide.

When it comes to creating a presentation, Venngage is in the same boat as Canva. Both certainly can be used to create a presentation, but they aren’t ideal, and they don’t offer as many features as a presentation app meant for building slideshows.

• Well-designed templates to get you started on your presentation design.
• Icons and photos to choose from for use in your slideshow.
• Not created with presentations in mind, so while it’s possible to create one, it’s not ideal.

6. Beautiful.ai

Beautiful.ai is a presentation maker that was created to focus on presentation design, like Visme. But while it’s meant for creating presentations, it doesn’t offer full-range design capabilities.

Instead, you’re given eight different themes with about 60 slide layouts to choose from that keep elements snapped into place, regardless of how you might want to customize your slides.

While this software is a great way to “stay in the lines,” per se, with your presentation design, it doesn’t allow you to design your presentation the way you want. If you’re trying to create a slide that falls outside of their parameters, you’re stuck.

• Visually appealing templates and slide layouts to choose from in your presentation.
• Easy to use drag-and-drop editor that allows you to quickly slide your points around on your slide to re-order them.
• Don’t have full-range design capabilities on your slide. You’re stuck only designing in the areas the software lets you design in.
• No free plans. Basic plan starts at $12 a month.

7. Slidebean

Slidebean advertises itself as an AI-powered presentation maker. It allows users to separate the content and design of its slides, inputting content in one section and adjusting the slide design in a separate area.

When creating a presentation in Slidebean, once you add your content into the text boxes, you can switch over to the design section and have their AI automatically assemble your content pieces around the page in a way that makes sense.

You’re also able to refresh different AI designs until you find one that you like. Although this can be helpful for those who don’t really want to worry about their design, it is extremely limited, and they don’t have a lot of templates to choose from.

As one of the best business presentation apps, their templates also focus on startups and entrepreneurs , so if your presentation doesn’t have that focus, your selection is limited.

• No need to worry about design at all.
• It’s a comprehensive pitching tool for entrepreneurs, not just a presentation maker.
• Doesn’t give you full range of design capabilities.
• Has limited templates.

8. Infogram

Infogram is another cloud-based graphic design software that tries to do everything, including presentations, but really wasn’t built for that specific purpose.

There are less than 50 available premade templates and they aren’t very well designed. Redeeming qualities include the fact that animation and transition features are available, as well as data visualization tools .

While there are icons and photos to choose from, most of them are premium and not available for use in the free plan.

• Animation and transitions available for your slideshows.
• Charts and graphs to add into your slides.
• Limited presentation templates available.
• Many graphic elements are premium only.

9. Zoho Show

Looking for good ​​presentation editing apps? Zoho Show is one you should take a look at.

Zoho Show is a presentation-making app from the Zoho family of Work and Business apps. What once was a simple presentation maker is now a full-fledged collaboration tool for making presentations with impact. Zoho presentations can be static or animated; the level of interactivity is up to you.

Create and share Show presentations on any Mac or PC plus device using iOS and Android operating systems. Zoho Show also has many integrations with other apps for better productivity. The minimalistic UI is a positive addition to the editor.

Use on any device. Mac, PC, iOS, Android. Large selection of premade templates for every industry. Available to create both online and offline. Lots of integrations.

It makes more sense to use the Zoho suite than Show on its own. You can’t buy just Show; subscriptions are for groups of apps. Not enough data visualization features.

10. Haiku Deck

Haiku Deck is a web and mobile-based app that allows you to create and edit presentations. It works well for making some on-the-go edits to a presentation you’ve previously created.

You can even download the app onto your smartphone or tablet to create full presentation decks straight from your mobile device. It also syncs presentations between your computer and phone apps, making it easy to create and edit in different areas.

The biggest caveat is that its presentation template design is outdated and not very pretty.

• Syncs between your desktop and mobile apps, allowing you to create and edit in different areas.
• Presentation templates are not professionally designed.
• Design dashboard is outdated.

11. Keynote

Keynote is another presentation editing app that offers both desktop and mobile versions. It’s exclusively available for iOS smartphones, tablets and computers as it’s the Apple version of PowerPoint.

You can create presentations right on your mobile device and get them ready to present on your computer, which can be handy.

You can download the app from the Apple App Store for $9.99. It does come on most Macs and Macbooks automatically, but you’ll have to purchase it for your smartphone or tablet.

• Allows you to create and edit presentations on both your mobile device and computer.
• Keynote is designed for Mac. To use it on PC, you need a workaround.
• Similar to PowerPoint, so it doesn’t really focus on the design of your presentation, just gives you the ability to create one.

12. Flowvella

Flowvella is a downloadable desktop and mobile app that allows you to create interactive presentations wherever and whenever you need to. While it’s a fast and efficient app, it lacks some of the features any good presentation needs.

Since it’s a downloadable app, users are able to work on their presentations without WiFi.

It creates an online link for you to present your slideshow from any device, and offers analytics for you to see who has viewed your presentation.

• Has offline editing capabilities.
• Has analytics for you to view presentation performance.
• Used by museums for interactive displays.
• Must have space on your phone or computer to download the app.
• Simple technology with outdated features.

The app has integrations with other platforms like Chart Mogul and Brandfetch. Presentations on pro plans have analytics features and better image and video capabilities.

• Lots of beautiful templates to choose from.
• Pricing is affordable

Presentations are all you can create on Pitch.

14. Showpad

Showpad is another app that works well for sales teams. It allows users to put together various types of content and share it with a tablet user for them to scroll through and annotate.

This can be very useful for sales reps that are on the go with meetings and appointments , so they can easily share their screens with potential customers and walk them through the process.

The app is available on both Android and Apple devices, so there aren’t limitations to which smartphones and tablets will have access.

• Can share and annotate various types of content on the go.
• Caters to sales teams, so it isn’t an all-in-one presentation maker.

15. SlideShare

LinkedIn’s SlideShare app is a great way to share and view presentation content on the go. You can create your presentation in any online software, like Visme , export it and upload it onto SlideShare.

You can then use the mobile app to share your presentation and help get the word out. You can also view other presentations and learn more about a certain topic.

There are millions of professional presentations that have been published on SlideShare, so it’s a great community of slideshows to watch and save.

• Great for viewing and sharing your presentations.
• Provides an embed code for sharing on your website.
• There are millions of presentations published on the platform, so you’ll have to do a lot of self-promoting to get yours seen.

If you’re looking for apps for online presentation but with advanced video capabilities, here’s a great pick.

Vyond is a video presentation app with solutions for all industries and education. If you’re looking for a simple presentation, Vyond isn’t for you. This app creates engaging video presentations with talking characters and moving parts. Each slide is an animated scene, and they all come together as a group to make an animated video.

Choose characters, scene backgrounds and props from a large library of design assets. Use their text to speech feature to add easy voiceovers and narrations. Collaborate with your team to create video presentations for sales, training, pitching and more.

• Making animated presentation videos is easy.
• The features and editing controls don’t have a high learning curve.
• Monthly fees are high
• You can’t create anything else apart from video presentations.

17. Presentation Timer

Presentation Timer can be helpful both during your prep time and actual presentation time. This app lets you set a timer for how long your presentation will be and it will change the screen color based on how much speaking time you have left.

Using an app like this can be very helpful when you’re rehearsing your content so that you don’t go over on time, and you know which anecdotes you can fit in.

Just make sure when you’re giving your actual presentation, you can see your phone screen so you’ll know when you’re running out of time.

• Gives you a heads up when you’re getting close to the end of your speaking time.
• You have to be within eyeshot of your phone, so you won’t be able to do much moving around the stage or speaking area.

Choose Your Favorite Presentation Apps

There you go. We’ve rounded up some of the best apps for presentations. Which one of the desktop and mobile presentation apps is your favorite?

Some are perfect for creating your presentation, while others can be helpful for presenting and sharing your slideshow.

The Visme presentation app lets you access thousands of branded and premade themes and templates , graphic elements, animations, transition effects and more to create the perfect presentation.

Easily create an interactive presentation with audio, video, popups and hotspots and share it as a live link. Your viewer will be able to see the presentation as an interactive flipbook or slideshow. The best part? If something in the content needs to be changed, you don’t need to resend a link, your edits will show up automatically for everyone with a link.

Sign up today for a free account and take it for a test drive!

Create beautiful presentations faster with Visme.

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About the Author

Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

15 Sales Presentation Techniques That Will Help You Close More Deals Today

Updated: June 01, 2022

Published: May 31, 2022

Hate the thought of doing sales presentations ? You’re not alone. But the best reps have sales presentations down pat, even if it’s not their favorite activity.

The best sales reps know that, when done right , sales presentations are a high-earning skill.

So, let’s hone that skill with simple sales presentation techniques that communicate an irresistible narrative and get buyers to close.

Sales Presentation

An effective sales presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. It ends with a strong call-to-action and leads prospects to your differentiators instead of leading with them.

As it can sometimes mean the difference between closing a deal or losing a customer, you definitely want to get your sales presentation right. There are strategies and tips you can follow to ensure your sales presentations are effective, memorable, and engaging. Let’s go over them below.

Sales Presentation Methods

1. structure your presentation. .

Guiding your prospects down a clear path is key to a successful sales presentation. You’ll follow a logical structure, and listeners will understand how each element of your presentation relates to one another, rather than them having to piece together disjointed information on their own. 

There are times when flipping the structure can add unique elements to your presentation, though, and we’ll discuss this further below. 

2. Use data visualizations. 

Using visuals, like charts and graphics, to supplement your message is a valuable way to showcase your content in an easy-to-understand format as they make your words more impactful. 

For example, if you’re selling SaaS that helps users organize their sales process for a shorter cycle, you can create a visual that displays the average length of your clients’ sales cycle vs. those using other tools. 

By doing this, you’re adding extra emphasis to your words with a visual picture, and a bonus is that visuals are more likely to stick with your audience and get them thinking versus just hearing you talk. 

3. Rely on spoken words — not text.

If your presentation slides are text-heavy, prospects may get caught up reading the words you’ve written instead of listening, causing them to miss out on the value you’re sharing. Aim to include less text by calling attention to the most significant elements with short bursts of text that you supplement with your words. 

In addition, when you have less text on your slides, you may be less inclined to just read from them, which can be a bad part of presentations. You’ll have to speak instead of relying on written content. 

Let’s go over some sales presentation techniques that, when paired with the three methods above, will help you nail it every time.

Sales Presentation Techniques

1. send your buyer the presentation deck before your call..

You might assume that sending a buyer a deck before a call is like revealing whodunnit on the cover of a murder mystery. No one will pay attention to the rest of the book, right? 

When the Gong.io team started sharing our deck before opening sales calls, we learned it was a winning move. 

If your deck is compelling, prospects will want to get into it with you, even if they know the main point. Together, you can dive in, dissect the good bits, and talk through questions. It’s going to be a juicy conversation, and they know it.

Then, you can begin the conversation during your presentation with a statement like, “Based on the information in the deck I sent, where should we start?”

2. Invoke self-discovery.

It’s tempting to stick to a positive linear story during your sales presentation. That usually invokes talking about benefits, outcomes, and desired results. But, that approach isn’t always the best. 

Before discussing solutions and results, you must understand your prospect's problem. More importantly, you have to be sure your prospects understand the problem. 

Self-discovery is the ticket that gets you there. Instead of telling the buyer what the problem is and how you’ll address it, get your buyer to connect with the problem on their own. 

3. Talk about Point A. Don’t skip to point B.

This is 100% linked to the tip above. There’s a problem (point A) and desired outcome (point B). Point A is the status quo. It’s a problem your buyer will continue to face if they don’t make a change. 

You can stand out by focusing on point A, as talking about a pain point is shockingly more effective than talking about positive outcomes. 

Make your buyer feel the pain that results from the status quo. Convince them the pain will only worsen without your solution — because you know that to be true.

You should only talk about benefits once they’re on board with that line of thinking. Urgency is what allows benefits to land. Without urgency, benefits are just happy points that hold no real meaning.

4. Insight is your #1 lead story.

Buyers are experts on their circumstances, but they want insights into their situation from you. 

You’re most likely to impress a buyer by telling them something new about themselves, as your offering is a unique insight into their problems and opportunities.

Check out this TaylorMade video. It’s a bang-on example of how to lead a presentation with insight, and then move on to your product’s strengths:

You learned how to get more distance from your golf swing (an insight into what you’re doing). Then you learned how that’s supported by the product’s particular strength.

Insight comes first. It changes how your buyers think about the problem your product solves. Only then benefits can land effectively.

5. Don’t lead with differentiators, lead to them.

At Gong.io, we’ve taught our sales reps to speak with buyers about a critical problem only we can solve. It’s the delta between top producers and the rest of the team.

• "The numbers from your top reps are fantastic."
• "The downside is they’re annulled by everyone else who’s missing their quota."
• "Your team goes from outstanding numbers to breaking even or missing quota. Both of those options are unsustainable."

We only introduce our key differentiator once the backstory is clear and the buyer gets it. Then, our reps say something like this:

"Gong is the only platform that can tell you what your top reps do differently from the rest of your team. We can tell you which questions they ask, which topics they discuss, when they talk about each one, and more."

See why we lead to our differentiator, and not with it? It just wouldn’t land the same way if we started with the differentiator. In fact, it might not land at all.

6. Focus on value, not features.

Gong.io research found that focusing on features over value is not impactful. Prospects, especially decision-makers, want value propositions about how you’ll help them solve their problems rather than an overview of the features they’ll get. 

7. Flip your presentation.

he next, eventually achieving a shiny, final outcome. This isn’t always the best strategy. 

Instead of building up to the most significant and impactful part of your demo for your prospect, begin with the most valuable part, which is how you’ll help them, and let the conversation flow from there. 

There’s one other tactic underlying it all: The best product demos start with topics the buyers highlighted on the discovery call . For example, if the buyer spends 4 minutes talking about X and 10 minutes talking about Y, you want to begin with Y, as the buyer has demonstrated that they’re heavily interested in Y. In the opening section of your presentation, address the biggest issue from discovery. Address the second biggest issue second, etc.

It’s called solution mapping, and it’s going to change your sales presentation process forever. Stop saving the big reveal for last. Stop building anticipation. Start with the good stuff. Let it rip right out of the gate.

8. Turn your presentation into a conversation.

If you sensed we were looking for a two-way dialogue during your pitch, you’re right. That’s a relief to most salespeople, especially the ones who hate delivering traditional presentations.

A two-way dialogue is going to make your pitch feel more natural. To do this, Gong.io says to get buyers to ask questions by giving them just enough info to inspire them to ask more questions and keep the conversation going. In fact, top performers ask fewer questions because they don’t bombard prospects with too much information but instead give buyers just enough information to have them ask questions. 

Long monologues won’t help you have real conversations with your buyers. Instead, aim for a great two-way conversation. 

9. Mind the 9-minute period.

This tip is crisp and clear: Don’t present for more than nine minutes. Gong.io data supports this. 

Presentations for lost deals last an average of 11.4 minutes. Why do they go so poorly? Because it’s hard to retain attention. If you do go longer than nine minutes, switch it up. 

Vary something that re-captures attention and keeps people engaged. Change channels by doing something like switching up who’s speaking in real life or on video. This can rest your clock to zero, and you’ve got nine more minutes for the next portion of the show. 

10. Be strategic with social proof. 

Social proof. Best friend or worst nightmare? It can be either one, so use it carefully. For example, generic social proof (i.e., naming impressive clients for brand power alone) is a disaster. Buyers might not identify with them. Sure, they’re dazzled, but they may not see how they relate to your current client.

An effective strategy is to reference clients similar to your buyer, with the same pain points, challenges and needs that they can relate to. You can tell an accompanying story about the client and their pain points, helping the buyer see themselves in the story you’re telling.

11. Talk price after you establish value.

Would it surprise you to know it matters when you talk about certain topics? It can actually affect whether you win or lose a deal. Pricing is a great example of this principle.

The top salespeople wait to talk about pricing. They know it’s important to demonstrate their product’s value first.

Set an agenda at the start of your call so your buyer knows when to expect a pricing discussion. They’ll be less likely to raise it early, and if they do, you can refer back to the agenda.

Open with something like, " I’d like to talk about A, B, and C on our call today. Then we can go over pricing at the end and -- if it makes sense for you -- talk about next steps. Does that work for you?"

You’re all set.

12. Reference your competitors.

Our data shows that you’re more likely to win a deal if you talk about the competition early in the sales process instead of ignoring them completely.

For best results, practice this during your first sales presentation. Waiting until the end of your sales process puts you into a dangerous red zone. Your buyers will already have formed opinions, and they’ll be harder to change.

In other words, at the end of the day, buyers will justify a decision they made early in the process, which is why it’s critical to set yourself up as the winner early on. Talk about the competition in your presentation. Put the conversation out there. Get your buyer to see you through that lens, and you’re golden.

Over To You

You now have 15 new tips and techniques to throw down this quarter. Many of these data-backed moves come from Gong.io’s own findings and have proven to be effective for us. Implement them, and I know you’ll boost your numbers.

Don't forget to share this post!

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Sales presentations: templates, examples and ideas on how to present like a pro

A good sales presentation is more than a simple pitch, a demo or a list of facts and figures. Done well, at the right time in your sales process , it’s a tool for getting your prospects’ attention, drumming up excitement and moving prospects toward a buying decision.

In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals. We’ll also cover the fundamental elements of an effective sales presentation strategy, what to include in your sales decks and practical ideas on how to deliver them.

What is a sales presentation?

A sales presentation is a live meeting where your team showcases your product or service and why it’s the best option for your prospect.

Although the terminology differs from company to company, a sales presentation is not always the same as a sales pitch.

A sales pitch is what your sales professionals do all day long, on the phone, over Zoom or in person with clients.

A sales presentation (although it’s still a sales pitch) is a point-in-time event that usually happens when your sales team is trying to close a more lucrative deal. It’s not a simple phone call, as it often involves a meeting and a demo.

Because you’re likely presenting to a group of senior decision-makers and executives, sales presentations require ample prep time and coordination across multiple team members.

Key takeaways from this sales presentations article

Deliver effective presentations: Make your sales presentations compelling with storytelling, effective slide decks, tailored content and strong delivery techniques. Benefits of great presentations: Sales presentations grab attention, excite prospects and drive decision-making, helping close more deals by showcasing your product’s value. Pipedrive’s tools, including customizable sales dashboards and Smart Docs , help you create professional, tailored presentations that enhance your sales strategy. Try Pipedrive free for 14 days .

How (and why) to use storytelling in your sales presentation

Use stories in your presentations to help people remember and relate to your brand.

Statistics, facts and figures can help when you’re trying to persuade a prospect to become a customer, but they’re more impactful if you can frame them with a memorable story.

For example, tell a story about a customer who faced the same challenges as your prospect and supplement it with powerful data, they are more likely to listen and want to know more.

Human beings have a deep relationship with storytelling. Stories move, teach and, in a sales context, persuade audiences.

Chip Heath, a Stanford professor and the co-author of Made to Stick , demonstrates the importance of storytelling by doing an exercise with his students. He divides them into groups and asks them to deliver a one-minute persuasive pitch based on data he’s just shown them.

After the pitches are delivered, he asks the class to jot down everything they remember about them. Although most students use stats rather than stories, 63% remember the stories, while only 5% remember an individual data point .

The stickiness of stories makes them a useful tool for developing a sales presentation outline. They help prospects understand and remember the key points of the presentation and your product.

Thomas Dredge Sales Manager, Particular Audience

Start with a problem (and a deadline)

Your presentation is about the solution you’re offering your prospects, but it shouldn’t start with that solution.

Instead, lead with the problem your solution was designed to solve.

“ Value selling is key,” says Bradley Davies, business development at Cognism . “It is important to understand your buyer and tailor their journey to what you can do for them.

“First, you need to understand what is motivating them to have a discussion, which allows you to identify their pains and present how your offering solves their pains. Everything presented to a prospect should be based on the value for them specifically.”

You might choose to tell a story that positions your product as the hero, helping the customer vanquish a villain: their pain point.

Your story should be tailored to the pain points of the prospects in the room. For example, a change to their business, industry or the technology they use.

“If an element of your offering is not relevant, then don't distract them from the important features. It will keep them engaged and help to build their user story,” adds Bradley.

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Digging deep to determine customer pain points and make the sale

Create a sense of urgency around your product: It’s a solution to their problem, but if they don’t act now, they could miss an opportunity. Tell a story about what might happen if your prospect doesn’t change, framing the consequences of inaction.

Focus on outcomes

You’ve outlined the problem and, if you’re doing your job, your audience is nodding along. Now it’s time to start talking about the solution.

However, that doesn’t mean you should launch into the features and benefits of your product just yet.

Rather than presenting your product, a good sales presentation draws a picture of what life could look like for a customer once they start doing things differently. How will their workload or productivity improve? What will they be able to do with additional time and resources? How will they reduce spending and increase revenue?

From there, introduce your solution and the features that can make this brave new world possible. Do this in a few ways:

Position your features against the old way of doing things

Present those features as “superpowers” that will solve your prospect’s problems

Compare those features to competitors’ features

Quantify the value your features bring vs. the cost of doing nothing

Use a combination of some or all of the above

Creating a winning sales presentation slide deck

Most sales presentations include a slide deck to deliver facts, case studies and statistics that convey the value of your solution.

Create your sales pitch deck in an application like PowerPoint or Google slides to ensure your presentation is visible to everyone in the room (or in a virtual setting).

The best sales decks have a few key elements:

A great cover image or opening slide. Like the story you open your presentation with, your cover slide should grab your audience’s attention.

Data and key points . Charts, graphs, infographics, quotes and other information back up your presentation. Your slides should support your presentation by visualizing data, not repeating what you’re saying. You can get metrics from third-party sources or (if appropriate) from your own sales dashboard .

Testimonials and case studies from other customers. Quotes and success stories from or information about other customers, preferably in the same industry as your prospects, will act as social proof and go a long way to backing up your claims.

Competitive context. In all likelihood, your product isn’t the only one a potential customer is evaluating. Savvy sales professionals take the opportunity to proactively communicate how their product stacks up to their competitors’ and anticipate objections.

Customized content. While it might seem tempting to use the same content for every presentation, you should personalize your presentation for each meeting. You might want to use your prospect’s brand colors, find data specific to their market or industry, or reference an earlier exchange. You can find ready-to-use customizable sales decks through a graphic design app, such as Canva.

A glimpse into next steps. Give your prospects an understanding of what new customer onboarding looks like with a slide that includes a direct call to action offering next steps. For some companies, the training and customer support experience can be a value proposition in and of itself.

A note about text in your sales deck : Keep the slides simple and light on text. Your prospects don’t want to look at a wall of words to read. According to data from Venngage , 84% of presenters use visual data in their presentations – and for good reason: You don’t want to overwhelm your audience with text as they listen to you, look at your sales deck and watch the demo.

When you do include text, ensure you use a font (and font size) that can be easily read by everyone sitting in on your presentation.

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What else to bring to your sales presentation

Now that we’ve discussed the story elements of a sales presentation and your slide deck, what else should you bring to the meeting?

Most sales presentations are in-person affairs and include visual elements like a sales deck, handouts or even an in-person demonstration of the physical product. Here are a few things to think about including in your pitch.

13 examples of sales collateral you need to drive revenue

The product.

Nothing sells a product like seeing it in action.

Take Scrub Daddy, a sponge that changes shape depending on the heat of the water. When Aaron Krause, Scrub Daddy’s founder and inventor, presented the product on Shark Tank in 2012 , he demonstrated the sponge cleaning dirty kitchenware and greasy countertops. He also used bowls of water and two 10-pound weights to show the sponge’s amazing morphic abilities.

The tactic paid off: Scrub Daddy partnered with Lori Greiner for $200,000, in return for 20% equity in the business and is now considered one of Shark Tank’s most successful products.

Not all products are easy to demo, so you may have to improvise.

With a physical product, think of the perfect environment for a demo. What would show the product at its best?

With a digital product, make sure you have the technology on hand to show what your product can do (and check beforehand that the tech works). If it’s a mobile app, have your prospects download it. If it’s a platform, consider producing recorded or interactive product demos that can be embedded in your sales presentation.

For items that are too big to be brought in or which are location-specific, you may have to rely on a video as part of the presentation.

7 steps to putting together a brilliant sales demo

Leave behinds.

Depending on the nature of your solution, you may want to have materials you can leave with the prospects in the room.

This can be as simple as contact information or sales literature you pass out at the end of the presentation. It can also be something that’s part of the presentation, like a QR code that allows them to download the demo on their phones. Whatever format you choose, make sure the material is concise and to the point.

Tailoring your sales presentation to speak to your audience

Once you develop a strong sales deck template, it’s tempting to use it over and over with your target audience. Remember, personalization is essential in sales.

During lead generation , prospecting and sales calls, you know that prospects are more interested in buying if your pitches are tailored to them. It’s the same with your sales presentations, especially if you have an unusual prospect.

Let’s say your product is a CRM that’s normally used by sales organizations, but a human resources department is interested in using it to create a recruiting pipeline.

You wouldn’t use a sales deck with sales-related examples to sell it during the presentation.

Instead, you’d research talent acquisition challenges, ask your product department to create a template or a demo aimed at recruiting and build your sales deck accordingly.

Different industries have unique challenges and opportunities. It’s your responsibility to tailor your value proposition and key bullet points accordingly.

“To craft the perfect sales presentation pitch,” advises Danny Hayward, Sales Manager at Unruly , “ensure you take care of these three things:

Ask the right questions beforehand to understand the needs of the client, especially their flaws

Learn your product inside and out

Rehearse, rehearse and rehearse again

Danny Hayward Sales Manager, Unruly

How to nail your sales presentation delivery

Here are a few tried and true sales presentation techniques to make sure you close the deal.

Whether you’re presenting solo or as part of a team, it’s important to plan in advance. Follow these sales presentation tips for preparation.

Practice, practice, practice . You’ll need to get the timing right, especially if your presentation has a lot of moving parts. Go through it to make sure your timing works, so that you can nail the meeting itself.

Make sure everything works . You don’t want to go into a meeting with a faulty PowerPoint presentation or a broken sample – or find out there is no whiteboard when one is integral to your demonstration. Do your best to make sure everything goes to plan.

Decide on everyone’s roles . This one is just for those presenting as a team. Will different sales reps speak through each section? Will one rep talk while the others handle the sales deck and demo? Decide who will do and say what ahead of time.

Know your attendees. Make sure you know who from the prospect company will be in the meeting, their titles and the roles they each play in the buying process. Conducting light social media research can also clue you into attendees’ past experiences or alma maters (information that can fuel pre-presentation small talk and forge closer connections with your audience).

Practice confident body language

Presentations usually happen in person, which is why you need to practice strong body language. You want to look relaxed and confident (even if you’re shaking in your shoes).

Here are some ways you can improve your body language:

Eye contact . Make and maintain eye contact, even in virtual meetings. This shows people you’re interested in them and invested in what they have to say.

Stand up straight . Pull your shoulders back and straighten your spine; fixing your posture is an easy way to convey confidence. You’ll also feel better if you’re not hunched over.

Chin up. It’s hard when you’re in front of people, but don’t look at the floor or your shoes. Face straight ahead and make eye contact (or look at the back wall rather than the floor.)

Have a firm handshake. Some people judge others by their handshakes. Offer a firm handshake to make a good first impression.

Engage your audience

Presentations can span 30 to 60 minutes or more, so you need to be able to hold your prospects’ attention. There are a number of ways to keep everyone interested:

1. Understand your audience’s attention span

The beginning and the end of your presentation are the most memorable, so that’s where you want to use your strongest material.

Rather than leading with your product’s features, use the first few minutes of a presentation to briefly introduce yourself, and share the compelling story we mentioned earlier. If your demo itself is compelling, lead with that.

Then talk about product features and pricing. Your prospects might have already researched it or can look it up afterward, so it’s fine that it’s occupying real estate in the middle of the presentation.

Lastly, finish strong. Return to your story, sharing how your product solved an important problem. Close with confidence, and open the floor for questions.

2. Be funny

Humor can be tricky, so if you’re not comfortable making jokes, don’t force it. If, however, humor is part of your brand voice and you think it will be well-received by your audience, go for it. Humor can be a good way to connect with prospects, make your presentation memorable and relax everyone in the room.

3. Use a little showmanship

The best thing about a sales presentation is that it lets you show off your product. Unlike a pitch, a presentation lets you pull out the stops, make a splash and showcase your solution.

Use this to your advantage and be as memorable as you possibly can.

Sophie Cameron Business Development Representative, CAKE

What to do after the sales presentation to close the deal

The sales cycle isn’t over when the sales presentation ends. Here are some tips on how to wrap up loose ends and close the deal.

Take questions

Encourage questions to show prospects you care about their experience.

Sometimes prospects may want a question answered right in the middle of a presentation. Interactivity is a great sign of engagement. If that happens, stop the presentation and take their questions head-on to show you’re listening and validate their thoughts.

Other times they may sit silently waiting for you to give them all the information they need.

In either case, proactively ask for questions once you’ve ended your presentation. Encourage them to share their concerns. This is a consultative selling approach that works to build a relationship with your prospects.

By the end of your sales pitch, your prospect should be ready to come along with you and start your business relationship.

Outline the next steps of the process. The first could be offering a trial of your product, scheduling a follow-up meeting or sending over a proposal.

Whatever the steps, make sure they’re clearly defined. If you don’t hear from the prospect soon after the proposal, check back in with a follow-up email or call.

How to write a response-worthy follow-up email (with 15 templates)

Great sales presentation examples (and why they worked)

Here are some sales pitch examples you can use to inform your next sales presentation; these examples range from great sales decks to presentations and we’ll explain why they worked so well.

The successful demo

Stephen Conway of vegan chocolate brand Pure Heavenly opened his elevator pitch on the UK’s Dragons’ Den in 2019 by handing out samples of his chocolate. The product, paired with Stephen’s story about wanting to create an allergen-free treat that his young daughters could enjoy, led to three offers.

Why it worked: Conway knew the strength of his product and packaged it in a personal story, betting (correctly) that it would sell itself.

The data-driven presentation

Lunchbox is a restaurant technology company that specializes in online ordering, customer loyalty and guest engagement software. The sales deck the company used to raise its $50 million Series B in 2022 relied on bold visuals and graphs to illustrate its market opportunity, ARR history and competitive differentiators.

Why it worked: The deck tells two stories, one about the company itself and another about the way consumer dining habits have changed in the wake of COVID-19. Lunchbox used data to show how it met the industry’s new pain points for both itself and other companies.

Sales data: How to analyze sales data and a sample Excel spreadsheet

The presenters with overwhelming confidence

When Brian and Michael Speciale went on Shark Tank in 2017 to pitch their product, The Original Comfy, they had very little – no numbers or inventory, just a prototype of a big fleece blanket/hoodie and video of that hoodie being worn everywhere from the couch to the beach. What they did have was a good product and confidence in that product. Their presentation earned them an offer of $50,000 for 30% from Barbara Corcoran.

Why it worked: Corcoran says she bought in because the Speciale brothers had a good idea, the guts to present it and knew they had to strike while the iron was hot. While you probably should be more prepared for your own sales presentation, the Original Comfy story shows just how important confidence is in a sales presentation.

Begin your sales presentation by capturing your audience’s attention and establishing a solid foundation for the rest of your presentation. Here are some steps to consider:

Greet and introduce yourself

Establish rapport

State the purpose and agenda

Address the pain points

Present a compelling hook

Outline the benefits

Establish credibility

Set expectations

Remember to maintain a confident and enthusiastic demeanor throughout your presentation.

The ideal length of a sales presentation can vary depending on factors such as the complexity of the product or service, the audience’s attention span and the context in which the presentation is being delivered. However, keeping a sales presentation concise, focused and within the timeframe is generally recommended.

The conclusion of a sales presentation is a significant opportunity to leave a lasting impression and inspire action from your audience. Here are a few steps you should take to end your presentation effectively.

Include a call to action

Summarize key points

Showcase success stories

Open the floor to questions

Offer additional resources

Here’s an example of how to end your presentation:

“To quickly recap, we’ve covered these key points today: [Summarize the main features and benefits briefly].

“Now, let’s revisit our success stories. Our clients, like [Client A] and [Client B], achieved [mention their specific results]. These successes demonstrate how our product/service can deliver tangible benefits for your business.

“I’d be happy to address any questions or concerns you may have. Please feel free to ask about anything related to our offering, implementation process or pricing.

“Before we finish, I’d like to encourage you to take the next step. Schedule a demo, request a trial or start a conversation with our team. Don’t miss the opportunity to experience the advantages firsthand.

“Lastly, we have additional resources available, such as case studies and whitepapers, to provide you with more insights. Feel free to reach out to our team for any further assistance.

“Thank you all for your time and consideration today.”

Final thoughts

It can be tempting to play it safe with a sales presentation by keeping it to a sales deck and a speech – but a sales presentation should be a show-stopper.

The best sales presentation tells your customer’s story, validates with data, offers a demo and more. It’s a major undertaking that shows the strength of your product. Done well, it keeps your prospects engaged and will make them want to do business with you.

Show customers how your product can push their business forward (or better yet, how your product can make them the superhero) and you’ll have a winning sales presentation that sparks your customer’s interest and drives revenue.

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Presentation software are tools that help sales teams create and deliver visually appealing presentations to their prospects. The top software offer slide deck templates and customization tools plus upgrades to access advanced features such as multimedia imports and interactive tools to keep prospects engaged throughout the presentation. To help you choose the one for you, we've compiled the top presentation software, including what they’re best suited for.

Here are the top six presentation software options:

• Visme : Best overall software for basic and premium features (free starting price)
• Prezi : Best software to create interactive non-linear presentations (14-day free trial)
• PowerPoint : Best tool to get AI coaching on spoken presentations (free starting price)
• Google Slides : Best free, simple software with real-time collaboration (free starting price)
• Slidebean : Best presentation software with AI design features (free starting price)
• Zoho Show : Best software for presenting to large audiences (free starting price)

If you're specifically looking to create free presentations, check out our guide to the best free presentation software . There, you'll find the top no-cost options plus their use cases, features, and available upgrades.

How We Evaluated the Best Presentation Software

To determine the best software to create professional-looking sales presentations , we created four criteria comprised of weighted subcriteria. Then, we assigned scores and summed each of the subcriteria and criteria scores to give each software option an overall score out of five. We added the six highest-scoring options to our list and assigned each of them a primary use case. Take a look at our evaluation criteria below:

Evaluation Criteria

We first looked at each presentation software's cost, then considered their range of core and advanced features that help you deliver effective sales presentations. Finally, we assigned an expert score that covered ease of use and reputation among its exisiting users.

Cost Overview

We considered pricing tiers, user limits, included free support, and trial period length.

Core Features Overview

We compared the core features of each platform, such as presentation templates and integrations.

Advanced Features Overview

We compared useful advanced features like mobile/tablet compatibility and interactive engagement.

Expert Score Overview

We examined each option ourselves and combed through business ratings for a general consensus on ease of use, popularity/reputation, and overall value.

Note: All per-user prices are based on an annual commitment unless otherwise noted.

While all software on our list are solid options, we found Visme to be the best overall presentation software, which also won in both the core features and advanced features categories. Below, check out how each top option fared in terms of pricing, features, and expert score, and learn more about their primary use cases.

Visme: Best Overall Presentation Software

Offers a wide range of core and advanced features plus pre-built, customizable presentation templates.

Price Range: Free to $24.75+ per user, per month

• Vast selection of templates
• Excellent support resources
• Online publishing capabilities
• Free plan includes Visme logo
• Can be a bit slow at times
• Some users say UI is lacking

Visme is presentation software for creating content ranging from slide decks to social media graphics to videos. Its expansive library of templates, multimedia, graphs, and educational resources simplify the design process for you. Visme's Free and Personal plans offer many of the features you'll need to create basic presentations — upgrade to Business or Enterprise for premium features such as collaboration, analytics, and a brand kit for the entire team to use.

While Visme offers robust features and a free plan, all presentations created with the free plan include the Visme logo. For other web-based software options that give a mix of good core features and flexibility plus a solid free plan, check out Google Slides and PowerPoint.

Visme Pricing

• Free Plan: Supports 1 user
• Personal: $12.25 per user, per month
• Business: $24.75 per user, per month
• Enterprise: Call for quote

Visme Key Features

• Publish Online: Share a private link or embed to your website or social pages.
• Data Widgets: Create custom infographics to show statistics that support a claim.
• Educational Resources: Use webinars and trainings to improve your presentations.
• Data Analytics: See how presentations shared to social media are performing.

Prezi: Best for Interactive Presentations

Unique presentation plaform that lets you create engaging, non-linear, zoom-in-and-out presentations.

Price Range: $15 to $59+ per user, per month (14-day free trial)

• Share directly to social media
• Robust analytics with Premium plan
• Custom zoom features
• More difficult to learn
• Template customization limited
• GIFs are not supported

Prezi is a presentation tool that offers a unique take on presenting via their zoom reveal function in which information is presented in a non-linear way. This allows you to adapt to your audience and "zoom in" to each topic according to the flow of conversation, without having to flip through slides to reveal relevant info. All Business plans come with Prezi Design, Present, and Video so you can create presentations and appear alongside your graphics as you speak.

If creating interactive, visually appealing presentations is important to you but so is free software, check out Visme instead. Its robust template library and ability to add links to slides for an interactive, non-linear presentation make it a good alternative to Prezi's paid annual plan.

Prezi Pricing

• Business Plus: $15 per user, per month
• Business Premium: $59 per user, per month
• Business Teams: Call for quote
• Free Trial: 14 days for all plans or 5 presentations with Basic plan

Prezi Key Features

• Zoom Reveal Feature: Create non-sequential presentations and dictate flow in real time.
• Custom Branding: Create and customize your color themes with smart branding.
• PowerPoint Converter: Upload PowerPoint slides and quickly make them dynamic.
• Remote Presenting: Present anywhere on desktop or mobile, even offline without WiFi.

PowerPoint: Best for AI Presentation Coaching

Widely-used presentation software with solid core features plus AI-based slide design and spoken presentation coaching.

Price Range: Free to $159.99 one-time fee (30-day free trial)

• Comes with Microsoft 365 suite
• Free web-based version
• AI also helps with slide design
• Can't share to social media
• Limited embedding options
• Can be a bit clunky

PowerPoint is still one of the most widely used presentation software, largely due to its familiarity and easy-to-use features. In 2021, Microsoft revealed the included Speaker Coach feature, which uses AI to listen to your spoken presentation and help you find a good pace and avoid reading your slides or using filler words. PowerPoint comes standard with a Microsoft 365 subscription, or it can be purchased as standalone software or used free on the web.

PowerPoint's AI slide design and speaker coaching are highly useful for sellers that want to get the entire presentation just right, but the software is often criticized for being clunkier than many newer options. To use a more modern tool that also offers AI design, look into Slidebean.

PowerPoint Pricing

• Free Web-Based Microsoft PowerPoint:  Supports 1 user
• Microsoft 365 Business Standard (All Office Apps): $12.50 per user, per month
• Microsoft PowerPoint: One-time fee of $159.99
• Free Trial: 30 days for Microsoft 365 Business Standard

PowerPoint Key Features

• User-Friendly Interface: Core features, plus Help and Search, are easy to use.
• PowerPoint Designer and Coach: Get AI help designing and presenting your slides.
• Useful Design Tools: Wide variety of animations and transition options are available.
• PowerPoint Mobile App: Create presentations on desktop or Android and iOS devices.

Google Slides: Best Free, Intuitive Software

Great free option for those looking to create simple presentations and use real-time team collaboration.

Price Range: Free for 1 user

• Integration with Google Workspace
• Easy to collaborate with team
• Robust free core features
• No upgrades for more features
• Small number of templates
• Not ideal for larger teams

Google Slides is an app within the Google Workspace ecosystem that allows you to create professionally designed presentations and infographics for free. With Slides, you can choose from a range of templates, import video or polls, create GIFs, and easily publish presentations to the web. Because it’s a cloud-based service, you can even collaborate and edit with your team in real time. For these reasons, Google Slides is rated our top free presentation software .

Google Slides is a simple free and collaborative presentation software, but it doesn't come with many templates to start from. For a wide selection of deck templates, check out Zoho Show, which is also free, collaborative, and easy to use.

Google Slides Pricing

• Free Plan: Supports 1 user and collaboration with 100 users

Google Slides Key Features

• Google Fonts: Personalize your own font library with access to over 800 fonts.
• Simple Sharing: Easily publish to the web or send a private presentation link.
• Explore Feature: Browse Google within Slides to do research or include web images.
• Web-Based Presenting: Present Slides presentations within Google Meet calls.

Slidebean: Best Software With AI Slide Design

Solid presentation option offering professional-looking deck templates and AI-enabled slide arrangement.

Price Range: Free to $19 per user, per month

• Niche-specific templates
• Easy-to-use interface
• 24/7 customer support
• Must pay to share and export
• Many templates for premium only
• Non-startups won't use some tools

Slidebean is an intuitive presentation design platform geared toward startups creating a pitch deck for investors but also useful for established businesses. With its AI-powered editing tool, create an outline and add content, then have the design editor automatically arrange slides for you in various ways until you're happy with the result. Slidebean's user-friendly interface, professional templates, and AI edits help you easily design effective presentations.

Slidebean's AI helps design attractive slides in the best order, but that's the extent of the AI tool. To take this tech a step further, read about PowerPoint , which offers AI design plus AI coaching that will listen to your spoken presentation and help you improve it.

Slidebean Pricing

• All-Access: $19 per user, per month

Slidebean Key Features

• AI-Enabled Editing: Add your content and then let the AI tool organize your slides.
• Template Library: Get pitch deck, business presentation, and financial model templates.
• Web-Based Presenting: All-Access plan eliminates the need for compatible software.
• Full-Service Design: Pay for the Slidebean team to design a presentation for you.

Zoho Show: Best Software for Large Audiences

Build free presentations with your team, then broadcast the finished product to a large group and keep them engaged.

• Integrates with apps like Slack and Jira
• Broadcast feature for presentations
• Slide, template, and font libraries
• Can be slow at times
• No desktop application
• Cannot work offline

Zoho Show is free presentation software with intuitive creation and powerful delivery features. Start with their 100+ templates of sales presentations, business proposals, and more, then finish your deck with your team in real time. Export and save the slides to a Zoho CRM contact record or broadcast them in presenter mode so all attendees see the slides and can chat questions while you also see presenter notes and choose certain questions for discussion.

Zoho Show is great if you'd like to create and deliver presentations only on your browser, but it offers no flexibility to work offline. To make and give presentations on your browser or desktop, check out PowerPoint 's free browser version and upgraded app, also offering presenter mode.

Zoho Show Pricing

Zoho show key features.

• PowerPoint Compatibility: Upload a PPT or export in PPT or other formats.
• Real-Time Collaboration: All team members can create a slideshow together.
• Animations: Use motion path or chart/table animations and dynamic transitions.
• Shared Users: During broadcasts, allow team members to take control of the deck.

Bottom Line: Best Presentation Software

When deciding which presentation sales software is right for you and your business, consider your budget, how many users will require access and how many presentations you expect to create, and what kind of experience you want your audience to have. With that information and this list, individuals and sales teams of any size or budget can choose the right platform that allows them to create dynamic, engaging presentations to use for lead nurturing .

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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Best presentation software of 2024

Perfect slideshows for speeches, talks, and presentations

• Best overall
• Best for media
• Best unique
• Best for branding
• Best for marketing
• Best for themes
• How we test

We list the best presentation software, to make it simple and easy to make and manage slideshow presentations to display to an audience.

Presentation software runs at the heart of business sales, management, and development, so it's important to ensure you have the best presentation software for your needs. This is especially when looking to share ideas, concepts, and workflows, and the ability to present these in a simple and understandable way is essential.

However, while presentation software has been traditionally limited to text and images, it has widened its ability to work with different media such as video and audio. 

Therefore it's important for the best presentation software to not simply be easy and simple to use, but also be able to support additional media so that presentations can be more engaging, lively, and ultimately serve their purpose in educating and updating their intended audience.

Below we've listed the best presentation software currently on the market.

We've also listed the best free presentation software .

The best office software in the world is: Microsoft 365 There are many different office software suites out there, but Microsoft Office remains the original and best, offering an unsurpassed range of features and functionality that rivals just can't match.

Even better, Microsoft 365 - previously branded as Office 365 - is a cloud-based solution which means you can use it on any computer, mobile device, or smartphone, without having to worry about compatibility. All your files are saved in the cloud and synced between devices, so you can begin work on a document at home or in the office, then continue working on it on the go.

You can sign up to Microsoft 365 here .

The best presentation software of 2024 in full:

Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.

Best presentation software overall

1. PowerPoint

Our expert review:

Reasons to buy

For most people, Microsoft 's PowerPoint remains the original and best of all the presentation software platforms out there. While other companies have managed to catch up and offer rival products worthy of consideration, the fact is that PowerPoint's familiar interface and ubiquitous availability means it remains a favorite for the majority of people.

On the one hand, it's long been a staple of the hugely popular Microsoft Office suite, meaning that for most users this is going to be the first - and last - presentation software they are going to need to use.

Additionally, Microsoft has made PowerPoint, along with their other office products, available as free apps (with limited functionality) on both iOS and Android for mobile use, meaning it's even harder to avoid them. And this is before we even consider the inclusion of PowerPoint in Microsoft's cloud-based Microsoft 365.

It does everything necessary that you'd expect of presentation software, allowing you to add text and media to a series of slides, to accompany a talk and other presentations. There are easy-to-use templates included to help spice things up a little, but even a general user with little experience of it is likely to find themselves able to use PowerPoint without much trouble at all.

Overall, it's hard to go wrong with PowerPoint, and although Microsoft 365 has a nominal cost, the apps are free to use even if they do have more limited functionality.

Read our full Microsoft PowerPoint review .

Our Microsoft discount codes can help you save on your next purchase.

• ^ Back to the top

Best presentation software for media

2. SlideDog

Reasons to avoid.

It’s all too easy to end up creating a presentation that’s unappealing, and the last thing you want to do is make the audience fall asleep. SlideDog lets you combine almost any type of media to create a rich presentation that’s sure to keep the viewers’ peepers open, avoiding the ‘cookie cutter’ look that makes presentations seem dull.

Marketed as a web-based multimedia presentation tool, it gives you the ability to combine PowerPoint presentations, graphics, PDF files, Prezi presentations, web pages, pictures, videos, and movie clips. You can drag these into custom playlists and display them to your audience with ease.

You’re able to remotely control your presentations and playlists from your smartphone, the web, or a secondary computer, and there’s also the option to share slides in real-time. Audience members can even view your slide from their own devices by clicking a link. That’s a handy feature if you’re looking to create an immersive presentation experience.

SlideDog is probably the cheapest of the presentation software featured, with a free account that will cover the essential features. However, for live sharing and premium support, you need to upgrade.

Read our full SlideDog review .

Best unique presentation software

Prezi is one of the more unique presentation tools. Instead of presenting your graphics and text in a slide-to-slide format, you can create highly visual and interactive presentation canvases with the goal of “emphasizing the relationship between the ideas”.

Presentations can also be tailored to the specific audience, as this is a flexible platform that’s capable of skipping ahead, or veering off into a side topic, without having to flip through all the slides to get to a particular bit.

For business users, there are a variety of handy tools available. By downloading Prezi , you can build and edit presentations with your colleagues in real-time, which is perfect for companies with teams based around the globe.

When you have created a presentation you’re happy with, you can present it live (in HD) and send a direct link to viewers. There are some analysis tools here, too – you can see who’s accessed your presentation, which parts of it, and for how long. The app is available for Mac and Windows devices.

Read our full Prezi review .

Best presentation software for branding

4. CustomShow

Branding says a lot about a business, and it’s something firms need to get right from day one – from a good logo to a suitable font. CustomShow is business presentation software that puts all these elements of branding first.

Using the system, you can design and present customized, branded presentations that reflect your company and the products you offer, featuring the aforementioned logo and custom fonts. As well as this, you get a slide library and analytics to ensure your presentations are a success.

What’s more, you can import presentations into the software, and use it to tweak them further. There’s also integration with SalesForce , and because the platform is cloud-based, you can access your presentations on computers, tablets, and smartphones. 

Considering the focus on branding, this offering could be good for marketing and sales teams, and it's used by major companies such as HBO and CBS Interactive.

Best presentation software for marketing

5. ClearSlide

Just like CustomShow, ClearSlide has a niche focus for companies. The platform is targeted at firms looking to generate successful marketing campaigns, pushing sales via presentations (and more), not least through a range of analytics and metrics to work for sales and marketing.

With the product, you can upload a range of files, including PowerPoint, Keynote, PDF, and Excel. ClearSlide is integrated with other platforms, including Google Drive, Dropbox, and Salesforce.

This system is pretty complex and may offer too many irrelevant features for some businesses, but you can create customized content that reflects your company and the message you’re trying to get out to customers. There are also some good metrics and analysis features, and you can sign up for a free trial before making any decisions.

The real strength of ClearSlide comes from its focus on sales and marketing data, not least being able to track user engagement alongside other metrics.

Best presentation software for themes

6. Haiku Deck

Any presentation app will allow you to personalize your slides to at least some extent, but Haiku Deck goes one step further than the competition. It comes with a wide range of themes suited to different needs, and you also get access to 40 million free images from the Creative Commons collection.

When it comes to creating a presentation, you have the option to do so on the web, which means your presentation is accessible across a range of mobile devices as well as desktops. Regardless of the device used, you’re able to select from a variety of different fonts, layouts, and filters to make the perfect presentation.

The great thing about these various customization options is that they’re categorized into different industries and use cases. For instance, you’ll find themes for teaching, cooking, real estate, and startups. Most of the features require you to be online, but hopefully, you’ll have a sturdy net connection wherever you go.

Other presentation software to consider

Google Slides  is part of the Google Workspace (formerly G Suite) office platform intended as an online alternative to Microsoft Office. It may seem a little limited by comparison to PowerPoint, but as it's browser-based that means cross-platform compatibility. Additionally, it allows for collaborative work, and Google Slides really works well here. On top of the fact that it integrates with the rest of the Google Workspace apps, not least Google Drive, and you have a contender. 

Zoho Show  is another of the many, many tools and apps that Zoho has made available for business use. It also operates in the cloud so it's accessible to any device with a browser, and it also allows for collaborative work. You can also easily share the link for users to download, or provide a live presentation online. The updated version has a simpler and easier to use interface and comes with a free version and a paid-for one with expanded features.

Evernote  is normally thought of as just note-taking software, but it does provide the option to create a presentation you can share online or with an audience. In that regard, it's a little more limited than the other options in not being dedicated presentation software. However, as an easy and handy way to pull together a presentation quickly, it could serve as a backup or last-minute option, especially if Evernote is already being commonly used by you.

LibreOffice Impress  is part of the open-source suite offered as a free alternative to Microsoft Office, and comes with a powerful array of tools and editing options for your presentation, not least working with 3D images. It's supported by a large community, so it's easy to find an array of additional templates. If there is a limitation it's that it's software you download and install rather than web-based, but any presentations created should be easily portable to the web if needed.

Adobe Spark  does things a bit differently, as rather than just use images it's geared toward video as well. This makes for potentially more powerful multimedia presentations, especially as Adobe also has a big selection of photos and images available for its users. There is a free tier for core features but requires a subscription for custom branding, personalized themes, and support.

Slides  comes with a lot of features in an easy-to-use interface, and involves setting up presentations using drag and drop into an existing grid. It's also internet-based so there's no software to download, and it only requires a browser to use and access. 

Presentation software FAQs

Which presentation software is best for you.

When deciding which presentation software to download and use, first consider what your actual needs are, as sometimes free platforms may only provide basic options, so if you need to use advanced tools you may find a paid platform is much more worthwhile. Additionally, free and budget software options can sometimes prove limited when it comes to the variety of tools available, while higher-end software can really cater for every need, so do ensure you have a good idea of which features you think you may require for your presentation needs.

How we tested the best presentation software

To test for the best presentation software we first set up an account with the relevant software platform, whether as a download or as an online service. We then tested the service to see how the software could be used for different purposes and in different situations. The aim was to push each software platform to see how useful its basic tools were and also how easy it was to get to grips with any more advanced tools.

Read how we test, rate, and review products on TechRadar .

We've also featured the best alternatives to Microsoft Office .

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Interactive Sales Presentation Software to Engage with your Audience

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Next-Generation Software Platform for Delivering On-Premise Interactive Sales Presentations

Dynamic Sales Presentations

Dynamic sales presentations without ever writing a line of code . It's your design, storyboard and layout populated entirely with your own media. Control every pixel using your images, videos, documents, 3D models, websites and more. Optionally incorporate content in real-time - so it's always up-to-the minute - and at all times collect detailed information for offline analysis about most popular products, most discussed services and more.

So when to use it? When you first looked for sales presentation software, you probably thought simply about replacing the boredom of PowerPoint or Prezi. But IntuiFace opens the door as a sales presentation tool, applicable in a variety of contexts. What is in your lobby for visitors? Do you have a briefing center? Host booths at a trade show? Train new hires? A sales pitch presentation can take many forms and formats so don't limit yourself to what you already know. With IntuiFace as your sales presentation software, you can take a fresh perspective on how to tell your company's story.

Create using  Intuiface Composer  on Windows, Deploy and Run using  Intuiface Player  on any tablet or multi-touch display.

Features You'll Love

Non Linear Presentations

Use Tablets for Mobility

Use Offline

Cloud Deployment

Share Your Work

Gain insight with Analytics

See It In Action

Learn from Pre-built Samples

The Future Of Sales Presentations Is Here. Be Part Of It.

• Sales Content Management
• Buyer Engagement
• Sales Effectiveness
• Data-Driven Sales
• Content Personalization
• Sales Presentations
• Content Sharing & Tracking
• Sales Content Analytics
• Digital Sales Room
• Integrations
• Smart Sales Tools
• For Marketers
• For Sales Teams & Dealers
• For Business Leaders
• Modern B2B Sales Blog
• Sales Enablement
• Help Center
• For Leaders
• Modern Sales Blog

Updated 2024: List Of Top Sales Presentation Templates You Need

Sales presentation templates are used to create presentations and to support the storytelling you want to convey to your prospects. These templates allow you to easily and quickly put together a presentation, without the hassle of having to worry about design and how to align that with your brand.

There are many online sales presentation templates available for free or for a small fee. Regardless of your choice, a crucial factor to consider is how easily it can be customized with the tools you already know. 

Why Use A Pre-made Sales Presentation Template?

In addition, sales presentation templates also help you improve your sales content. When you create and track tailored presentations for your buyers, you are able to see which content resonates with them the most and which doesn’t.

Aside from making your presentations visually appealing, pre-made templates also saves you a lot of time. 

Sales presentation templates allow you to quickly switch those out to other content that would resonate with your buyers more. 

How To Choose The Right Sales Presentation Templates

In choosing a sales presentation template, there are more factors to consider than just the design. It’s important to remember who this presentation is for- your buyers. And their needs and pain points come first.

Choosing the right template is essential to delivering an effective and engaging presentation. 

1. Understand your audience and goals

First, clearly identify your audience and establish your objectives. Consider the demographics, preferences, and interests of your audience when choosing a template.

Different presentation templates are designed for different purposes, so it's important to choose a template that aligns with your objectives. Setting your audience and objectives will guide you when you’re creating the structure of your sales presentation.

2. Set a clear structure for your sales presentation

Create a framework as to how you want to guide your audience through your presentation. Make sure that your presentation follows a structure that is easy to follow and piece together. You don’t want any irrelevant points that will only confuse your buyers.

Each element that goes in your presentation should have a place in the story you’re telling. A prime example is from HubSpot and they call this structure “ the best sales presentation structure of all ”: the SCR structure. SCR stands for Situation, Complication, and Resolution.

A simple storytelling structure takes your buyers on a journey that builds tension, which causes them to be more attentive and more eager for a solution. This structure also allows for your content to flow and conclude in a natural manner. 

3. Find the template design that fits your brand and needs

Lastly, pick a template design that closely matches your brand and meets your needs. Choose a template that has a clean and professional look, with a color scheme and typography that is easy on the eyes.

Thoughtful placements and the use of images and graphics can help enhance your message. You might also want to take into consideration how easily customizable it is, as these templates’ objective is to help you save time and effort. 

Where To Find Free Sales Presentation Templates

There are plenty of online resources where you can find sales presentation templates. Here are the top favorites and popular options when you can find templates for sales presentations:

Canva is a graphic design platform that offers a wide range of templates you can use in your organization, including sales presentation templates. All templates are offered for free, but some premium content and design elements can only be accessed with a paid subscription plan. You can easily customize these templates with your own content and branding, and even download them as PowerPoint or PDF files.

Envato Elements is a subscription-based platform that offers a range of digital assets. They have sales presentation templates that can be downloaded and customized in PowerPoint or Keynote.

3. Microsoft PowerPoint

PowerPoint is a widely used presentation software that comes with a range of built-in templates, including sales presentation templates. You can access them by opening a new presentation and selecting "Sales" under the "Available Templates and Themes" section.

4. Slidesgo

Slidesgo is a website that provides free, professionally-designed sales presentation templates for Google Slides and PowerPoint presentations. The templates are fully editable, allowing users to customize the designs to suit their needs. Slidesgo also offers premium templates and resources for a fee.

PowerPoint - Top 5 Free PowerPoint Sales Presentation Templates To Use

If you mainly use PowerPoint as your presentation software, we’ve gathered these easy-to-customize templates you can download and customize from PowerPoint.

1. Creativa - Startup Powerpoint Template (Evanto Elements)

A clean and modern template with 30 unique slides you can fully customize. Simply download and edit from PowerPoint.

2. Business Sales - Clever Sales Pitch PPT Template (Evanto Elements)

A bright and fresh template with more than 15 customizable slides for your next sales presentation.

3. Product Vision Pitch Deck Presentation - Free (Slidesgo)

4. blue pink creative business presentation pitch deck (canva).

A colorful template that includes 17 fully editable slides from Canva.

5. Modern Pitch Deck Presentation Template (Canva Pro)

If you’re looking for a minimalistic style, this template has 10 fully editable slides with a simple yet professional look.

Google Slides - Top 5 Free Google Slides Sales Presentation Template

Here you’ll find several options for sales presentation templates you can download and customize from Google slides. These templates are not only visually appealing but also easy to customize to your needs. 

1. Sales Kickoff Meeting - Free (Slidesgo)

Modern, simple style template with 26 slides to impress your audience. 

2. Blue and Gold Pitch Deck Presentation - Free (Slidesgo)

This template in blue and gold offers customizable slides to explain key pain points, values, and competition. You can edit diagrams, images, and graphics for to drive key points.

3. Easy & Professional Pitch Deck (Slidesgo)

A sleek presentation template with 34 different slides to choose from. All of the slides can be easily customized and edited.

4. Monthly Sales Review Meeting - Free (Slidesgo)

This template includes gradients, winding shapes, photos in black and white, and editable visual data representations to deliver important points. All of the slides are easy to modify and customize. 

5. Sales Target Achievement Consulting Toolkit (Slidesgo)

With more than 50 different slides to choose from, this template also contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups.

Canva - Top 5 Free Canva Sales Presentation Template

Canva offers some of the most visually appealing cost-free templates in the market and some premium content at a very affordable price. All of the templates are customizable from the platform and for real-time team collaboration.

1. Green Abstract Curve New Business Pitch Deck Presentation

If you want to create a clean, well-structured presentation, this template has simple diagrams and is easy to use.

2. Purple and Orange Creative Illustrated Sales Report Presentation

This template includes fun and colorful graphics that will surely capture your audience’s attention. It has the simple structure you need for a sales report.

3. Blue Yellow Modern Sales Strategy Presentation (Canva Pro)

This fully customizable presentation template is perfect for your next sales strategy meeting. This template has comprehensive slides you can leverage to deliver a clear and impactful presentation.

4. Dark Modern Corporate App Development Startup Pitch Deck Presentation (Canva Pro)

For a modern feel and sleek design, this template is perfect to pair with a product launch or development presentation. Designed to make the product stand out, this template also includes fully editable slides.

5. Minimalist Blue Simple Start-Up Pitch Deck Presentation (Canva Pro)

For a minimalist style and fresh feel, this template is best to deliver important points without distractions. All slides are fully customizable to help you capture key points.

Keynote - Top 5 Free Keynote Sales Presentation Templates

1. Sales Proposal Keynote Template (Evanto Elements)

In this sales offer presentation template, sellers can easily demonstrate how they can serve the needs of buyers by showing the key benefits of their products or services.

2. Business Sales Infographic Keynote Template (Evanto Elements)

This template is great for accompanying every stage of your business development with holistic brand touchpoints, from embarking on a new project, building recognition among competitors, and finishing it with an improved goal proposition.

3. Pitch Deck Keynote Template (Evanto Elements)

This presentation template, with 30 editable slides and adjustable images and graphics, can be used for pitch decks or business portfolios. 

4. Hope - Sales Strategy Presentation Keynote (Evanto Elements)

This item contains 30 unique slides with amazing colors as well as wide acceptability features. A solid template for sales strategy to make your presentation look professional.

5. Kamaya Sales Presentation Template - Keynote (Envato Elements)

This sales presentation template can also be used and is suitable for any purpose, especially for automotive, technology, and creative. 

Top 5 FREE Sales Presentation Templates

Customizability, design, and structure are factors to consider when looking for a template. Based on these factors, here are the top free sales presentations you can use for your next sales meeting.

1. Motion Graphics App Pitch Deck (Slidesgo)

For a unique and colorful presentation, this template has animated 3D shapes floating over the soft slides will make your pitch deck look very modern and exciting. 

2. Sales Target Business Plan (Slidesgo)

With this template, you'll have the flexibility to edit it on the fly and track progress along the way. Plus, everyone involved will get clarity on what they need to do to reach their objectives.

3. Professional Gradient Pitch Deck Business Presentation (Canva)

A bright and fresh-looking template is all you need to deliver a memorable presentation. This template has a great structure with all the slides you need for a simple yet powerful pitch deck. 

4. Blue Pitch Deck Business Presentation (Canva)

A blue-and-white template that will surely give your next presentation a professional look and feel. This multi-purpose template can be used for any presentation. 

5. Project Proposal Business Presentation Abstract Tech Style (Canva)

For a modern touch, this versatile template has everything you need for a proposal presentation. It also has icons, diagrams, and graphs for a visually appealing presentation.

Why Use a Sales Presentation App to Manage Sales Presentations

Using sales presentation templates in a sales presentation app can have a time-saving impact on your processes. With all of the relevant sales materials at their fingertips and the ability to create tailored presentations in one place, your sales team can be more efficient and effective.

Your salespeople are confident going into a meeting, and you gain peace of mind knowing that the app has everything they need.

A sales presentation app helps to keep your materials organized , consistent, and up-to-date. This way, you can easily deliver content to your teams and your salespeople can easily access content whenever they need it. Equipped with advanced search features, your salespeople can find materials easily to allow quick and easy presentation tailoring.

In addition, sales presentation platforms are designed to allow offline access on any device, to enable salespeople for a meeting whenever and wherever they are. Coupled with tracking and analytics to track how content is being engaged with and consumed, a sales presentation app is a powerful tool in a salesperson’s arsenal.

A sales presentation template helps to streamline your sales process by providing a clear structure for presenting information and highlighting key selling points. 

With sales presentation templates, you can always be sure that every custom presentation that your sales representatives make will be aligned with your company's brand and messaging.

Using pre-made sales presentation templates can have a multitude of benefits for businesses of all sizes. Your salespeople can focus more on the content when the structure is already set for them. It can save time and effort by providing a pre-designed framework for creating professional-looking presentations . It also ensures brand and messaging are consistent across all presentations.

A sales presentation template helps to streamline your sales process by providing a clear structure for presenting information and highlighting key selling points. This can help to keep your buyers engaged and interested in the presentation. Lastly, templates can also help you to easily track and analyze the effectiveness of your sales presentations. By using a consistent template, it’s easier to compare the success of different presentations and make data-driven decisions to improve your overall sales strategy.

Learn next: 

Related content

20+ Free PowerPoint and Google Slides Templates for Data Presentations

Graphs and diagrams are crucial in data presentations since they make complex information much more understandable . Imagine copying and pasting all 1,000 rows of data onto your slides and expecting your audience to understand it. It’s really hard, isn’t it?

Presenting your data analysis doesn’t have to be a struggle. These PowerPoint and Google Slides templates will significantly cut down your preparation time, allowing you to focus on ensuring the accuracy of your data analysis, while we handle the design.

This article is divided into two sections: the first covers our free PowerPoint templates , and the second covers our free Google Slides templates . Oh, and in case you’re wondering, yes, you can use a PowerPoint template in Google Slides and vice versa .

PowerPoint Templates for Your Data Presentations

Let’s start with our data presentation templates in PowerPoint. 

As you may know, PowerPoint is one of the best presentation software programs available today. So take advantage of all its features with our free templates! 

1. Playful Venn Diagram PowerPoint Template

Venn diagrams are great when it comes to showing the similarities and differences between 2 or more data sets. Just by looking at the diagram, your audience can tell if there’s anything common between data sets.

Likewise, if you want to emphasize the differences between data sets, Venn diagrams are great for that purpose, too. Now, for this template pack, you’ve got 10 slides to choose from. Pick your favorite!

2. Graph, Diagram, and Data Sheet PowerPoint Template

Using graphics is the best way to create data presentations, and at 24Slides, we know that! 

If you're looking for simple yet creative graphs, including a Gantt Chart in PowerPoint , this 5-slide template pack is perfect for you. Take a look at the previews and download the pack for free!

3. Generic Data Driven PowerPoint Template

Here are more basic graphs for your presentation decks. This template can be used for many situations, including a job interview, a sales presentation, or even an academic one.

If you want to make the slides look even more unique, you can customize the background with some personal images.

4. Cockpit Chart PowerPoint Template

If you’re giving a high-level presentation to decision-makers who need to see hard data and proper analysis, then this free template pack is for you.

With this pack, each of the 9 slides brings a fresh example of charts and diagrams, ready to make your data come alive. Click on the title and pick the perfect one to captivate your audience!

5. Matrix Chart PowerPoint Template

A matrix chart allows you to compare and analyze different sets of data. You can use it to prove certain data sets are related. Plus, you can even show the strength of that relationship. 

Download our 8 matrix models for free now! 

6. Stair Diagram PowerPoint Template

Like their namesake, stair diagrams are great for showing a series of steps or progression in data presentations. You can use good, old-fashioned bullet points, but it’s not going to be much fun. 

This template offers 10 different stair diagrams to choose from; the screenshot above shows a steps stair diagram . Explore all of them for free!

7. Tables PowerPoint Template

Tables have been a staple in data visualization for a long time, and we believe they continue to be widely used today. Despite the evolution of various visualization tools and techniques, tables remain a fundamental way to present data clearly and effectively.

This template pack offers standard table slides as well as creative designs, including a subscription slide, a table with different symbols, and a matrix organizational structure. Choose your favorite based on your needs!

8. Flow Chart PowerPoint Template

Flowcharts are extremely useful for documenting certain company procedures. They can even present the company hierarchy and who is responsible for certain tasks. 

Instead of verbally discussing processes, why not try using a flowchart? 

9. Financial Pie Graphs PowerPoint Template

Whether you’re presenting in front of the directors of your company or potential investors for your startup, these radial charts will help you get your point across. With a few clicks, you can customize these resources and make them your own!

This data visualization template includes 3 slides: a financial pie chart for comparison (shown above), a ring pie chart, and a doughnut pie chart slide.

10. Research and Development Data PowerPoint Template

Every successful startup needs a solid research and development (R&D) process, which can be lengthy and costly and often require external funding. 

This template pack is designed to help you create a concise, impactful presentation for potential investors. Remember, while design is important, it's your passion and persuasive skills that will ultimately drive your success in a data presentation!

11. Sales Report PowerPoint Template

Our list of data presentation templates wouldn’t be complete without a sales report template in PowerPoint. 

This pack includes sales bar charts, line charts, radial charts, sales data visualization sections, and annual sales report slides. Everything you need in one presentation deck!

12. Data Driven PowerPoint Template

This 9-slide template pack contains charts and diagrams for your business presentations or any project you’re leading. 

With its thoughtful design and diverse range of graphs, this template is perfect for most financial presentations. So, what are you waiting for? Check out our template pack now!

13. Block Chain Data PowerPoint Template

Cryptocurrency and blockchain are all the rage nowadays. Many people became millionaires overnight, but many more gambled and lost their entire life savings!

Don’t get left behind and explore more about digital currencies with our free template pack.

Google Slides Templates for Your Data Presentations

PowerPoint is awesome, but Google Slides is also a brilliant tool. If you haven't used this platform, this is your signal to start doing so. Unlock the potential of your data with our free templates, crafted to transform your slides into stunning visual stories!

With Google Slides templates, there's no need to download anything to your computer. Simply create an account on our Templates Repository and make a copy of the template. As you can imagine, editing it will be a breeze!

1. Corporate Data Presentation in Google Slides

Our Google Slides template provides essential charts for data presentation, including bar charts, pie charts, and line charts. 

The best part? Each chart is linked to a Google Sheets spreadsheet, giving you complete control over the data.

2. Life Cycle Diagram in Google Slides

A product’s life cycle—spanning from introduction to growth, maturity, and decline—directly influences the marketing and pricing strategies of your company. So you have to know how to monitor each stage.

This template pack includes a summary slide to introduce your objectives and guide the audience. It also features an area chart to visually represent product growth over time, helping to clarify the current stage. See it yourself by clicking on the title!

3. Playful Pie Chart in Google Slides

Unlike the other pie charts in this article, this one will be very easy to use. You’ve got 8 pie chart slides to choose from, including 3D and 2D pie charts in Google Slides. 

Choose the ones that best convey your message, then edit and present them!

4. Dashboard Template in Google Slides

A dashboard slide can convey everything your audience needs in just one slide. While you can use separate slides for each chart, it won't have the same impact as a dashboard (as you can see in the image). 

Dashboard templates are perfect for elevator pitches because they are highly eye-catching. Explore the models we’ve prepared for you!

5. Waterfall Diagram Template in Google Slides

Waterfall charts are excellent for financial presentations, allowing you to show gains or losses over time. They are also useful for demonstrating changes in cash flow or stock market performance. 

This template pack includes a waterfall performance comparison slide (pictured), a waterfall flowchart diagram, and a project timeline slide. Download all for free!

6. Playful Data-Driven Template in Google Slides 

Think data presentation templates have to be serious? Think again! 

This 10-slide playful template is packed with various charts and graphs, including bar graphs, radar charts, waterfall statistics, treemaps, and more. Log in to our Template Repository to download this free Google Slides template.

7. Circle Diagrams in Google Slides 

This template pack features 8 types of circle charts in Google Slides, including pie charts, timelines , cyclical processes, project management charts, and Venn diagrams. 

The design is both playful and professional, making it suitable for any audience!

8. Creative Data-Driven and Financial Charts in Google Slides

Number crunchers will love the clean design of these 7 data-driven slides. With ample white space and visually appealing graphics, it will help your audience grasp complex financial information. 

You only need to replace the placeholder content with your own information and practice your data presentation for the best results!

9. Graph, Diagram, and Data Sheet Presentation in Google Slides

This pack of 5 Google Slides templates includes a versatile collection of charts and diagrams, perfect for any presentation. 

Remember that each chart is fully customizable to meet your specific needs. Download this data visualization pack for free today!

10. SWOT Presentation Templates in Google Slides

Data visualization isn’t just for numbers; it also includes qualitative data. If you need to present a SWOT analysis, these templates are your go-to solution. 

With 8 pre-designed SWOT diagrams, you can easily create impactful presentations. Best of all, they’re free to download—what are you waiting for?

11. ICO Presentation Template in Google Slides

Planning to present an Initial Coin Offering (ICO) for your company or startup? 24Slides has you covered.

We’ve designed this data presentation template with the unpredictable nature of digital currencies in mind, featuring a chart that helps you clearly explain all the details to your audience.

12. Budget Presentation Template in Google Slides

Presenting a project's budget doesn’t have to be boring!

This resource offers 8 different diagrams in Google Slides, making it easy to streamline your design process. Download our data visualization pack for free now! 

13. Financial Template Pack in Google Slides

You should know that effective financial management is crucial to every business’s success. So why not showcase that professionalism in your financial slides? 

Explore this final Google Slides template pack and impress your audience with professional and polished data slides!

I hope these 20+ free PowerPoint and Google Slides templates for data presentations are helpful for any project you have in mind. Our templates are designed to be visually attractive while maintaining a professional look. Follow us and stay tuned for all the content we’ve prepared for you!

Where you can find templates for FREE?

In 2024, it's no mystery that there are various ways to optimize your time when designing presentations. One of the most effective methods is using pre-designed templates, and of course, 24Slides has its own repository.

When you enter our Template Repository , you'll find data visualization templates, marketing templates, portfolio templates, planning templates, and much more!

It’s time to work smart, begin today .

If you like this content, you should check:

• Mastering the Art of Presenting Data in PowerPoint
• 20+ Self Introduction PowerPoint Templates: Download for free!   
• The Ultimate Brand Identity Presentation Guide [FREE PPT Template]  
• 11 Time-Saving PowerPoint Hacks for Creating Quick Presentations
• The 15 Best Presentation Design Agencies (Including Prices!)

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Next-Generation Mobile Sales Enablement Tool

Sales enablement software decreases your sales cycle by 61%.

“ This sales app allows us to manage all 25 divisions , users and content at a single source and the users only see the content that is relevant to them. What I like best about the Crescendo platform is that they allow us to brand the app with our corporate and divisional colors and logos. ”

“ Fantastic product, easy to manage, perfect for a distributed salesforce. Our salespeople are emailing literature and using our videos as selling tools. It also enhances our reputation as a technically savy organization, and offers a unique sales tool to our independent agents. I love Crescendo.”

"Other sales enablement tools require you to organize your content in their platform. Crescendo eliminates that time and effort."

Who needs Crescendo?

Teams that work on the road and need up-to-date access to content at all times.

A mobile workforce that requires a custom look and feel to their content and sales app.

What does it do?

Crescendo becomes a beautiful custom branded presentation of your content. It keeps your files up-to-date in real-time as you modify resources in your company cloud storage solution.

Working both online and offline, and with powerful added features, Crescendo turns into a mobile sales workhorse, helping you plan, present and organize in ways you have never seen before.

What do I need to use Crescendo?

You need an account in either of these cloud storage solutions. An Android device, IPhone or iPad, or a computer. No 3rd party integration required. It just works!

Choose a document folder in your cloud or corporate system.

Tag the folder ‘Crescendo’.

Add branded images and logos.

That's it! You've set up a custom presentation app on your iPad, iPhone or Android device.

Flexibility and ease of use.

Simply tag your content as ‘Crescendo’ in your Sharepoint, Box, Salesforce, Google Drive or OneDrive and your tagged items are ready to use in Crescendo. You will never need to migrate your content outside of what you already use. Cloud integration has never been easier!

Security and privacy of your data

Crescendo leverages the advanced security of your vetted cloud system. All of your login data and resources stay secure. Never again export data outside. All permission levels match your cloud storage system so you have full control over what’s accessible and by whom.

Easily created beautiful themes

We’ve prepared hundreds of beautiful themes for iPads, iPhones and Androids. We’ll build your first custom theme for FREE. To create your own themes, just place branding icons, logos and other design elements directly into the Crescendo Theme folder!

Offline storage control

Ever had a sales meeting where you need important data from your cloud but the internet connection just won’t work? Crescendo automatically downloads your content onto your iPad, iPhone or Android device, so when you’re offline, you can still access your critical data. Offline storage gives you total data confidence at all times.

Real-time updates

With Crescendo’s real-time updates, you can be certain that presentation materials on your tablet or phone are always in sync with your Sharepoint, Google or other cloud storage. From finance to pharma industries, relevant data is extremely important. You’ll never again present an outdated offer or show inaccurate product information. Crescendo automatically updates your files on the go.

Advanced sales enablement features

Crescendo comes with powerful sales enablement features that allow you to interact directly with your cloud CRM. From annotation of PDFs, file sharing, and offline search functions to push notifications and advanced analytics. Crescendo is truly the best mobile sales tool for your teams.

Try Crescendo as a sales enablement tool and a mobile presentation app.

Our clients use crescendo in a variety of ways, sales enablement tool.

for mobile sales and marketing teams

Sales professionals who meet prospects and clients on the road use Crescendo as their sales enablement app and mobile presentation tool. With Crescendo, their content is always accessible within one sales tool, both online and offline.

Elegantly branded, Crescendo offers a stunning presentation experience. Whether you’re using an iPad, iPhone, Android device, or laptop, your documents are always at your fingertips.

Content curators in the marketing department effortlessly distribute documents, presentations, videos, and other types of files to the sales teams, while also monitoring their usage.

Our Marketing team spearheaded the iPad sales enablement tool rollout. The aim was to improve the way we present to clients. We looked at some other iPad sales tools, but they were more complex than what we needed.

We moved forward with Crescendo because it offered all that we expected from a field sales app. We love how it pulls updated documents automatically from Sharepoint without the field team having to interact directly with Sharepoint.

National Sales Director, oil and gas company

The first time I saw Crescendo in action, I immediately grasped the awesome idea behind this sales enablement tool. We started with just 10 licenses, and 2 years later, Crescendo is the main field sales tool for over 30% of our sales teams globally. Our team loves it for simplicity and reliability. Crescendo does exactly what we need it to do.

VP of Sales, global pharmaceutical corporation

We worked hard to identify best sales apps for reps to support our sales enablement software efforts. We needed a professional sales presentation app for iPads and Androids. It wasn’t easy – there are many good presentation apps on the market and mobile sales tools comes in all shapes and colors.

We finally decided to rollout Crescendo. It is the best presentation tool and sales rep app for our needs. If you are after an intuitive, elegant and inexpensive sales app, Crescendo might be your best choice.

Project Leader, Sales Enablement Solution, global healthcare corporation

Our sales teams use several content storage platforms: some have Sharepoint and OneDrive, some others use Box or Google Drive. They all also use Salesforce.com. We tested several iPad field sales apps and many new presentation tools. Crescendo was the only iPad sales enablement tool that could use those platforms as a source of content.

We are very happy with Crescendo!

Country Manager, $200M+ annual revenue electronic manufacturing firm

Crescendo has been our iPad and Android sales enablement tool for the last three years. It is great for marketing team as they can easily manage the content using Sharepoint. They do not need to care about distribution as Crescendo pulls new files automatically.

Our sales people use Crescendo for all their trade shows and conferences.

Manager - Sales and Marketing Systems

As a pharmaceutical company with several product lines, we looked for digital sales aid that allows our brands to quickly ramp-up field force and smoothly cooperate with agencies at the content creation phase.

We also needed DSA that can easily be pushed trough computer system validation process and since Crescendo connects to our validated Sharepoint, CSV was really straightforward.

Executive Director, Marketing - biotech startup

Digital Sales Presentation App

for marketing and content creation agencies

Building software in-house isn’t always the best choice. Marketing and creative agencies resell Crescendo to their clients as a sales presentation app. The professional presentation tool, coupled with a branded sales app for reps, becomes part of their service offering. It’s a win-win scenario.

We partner with a number of tech companies to provide the best digital solutions to our clients. Crescendo is one of our most used and appreciated sales presentation apps for iPads, iPhones and Androids! It’s simple and works on top of the popular cloud solutions like Sharepoint or Google Drive. I can confidently recommend Crescendo.

Technology Services Director, $20M+ Marketing Agency

As a iPad presentation tool, a content distribution tool, and a sales app all in one, Crescendo fits the bill. We easily whitelabel the app to provide a truly customized digital experience for our clients.

Director of Client Services, Award winning creative agency working in pharmaceutical and healthcare

My team creates content and marketing materials. iPads and Android devices are our main presentation tools. The best presentation app cannot be easily identified. A good iPad or Android presentation app needs to help my team look professional, be easy to use and reliable. Crescendo has all that a great presentation tool should offer.

Delivery Executive, award winning marketing agency

Crescendo came recommended as an excellent iPad, iPhone and Android presentation app by our client’s sales enablement software team. It is very intuitive mobile presentation and sales tool. Crescendo is the best presentation app for iPad that we know of. I can highly recommend it.

Director, marketing agency specialized in pharma and biotech

Legal & Compliance Document Repository

for regulated industries like pharma or finance

Regulated industries such as pharma and finance use Crescendo to avoid litigation, costly compliance fines, and to adhere to Corporate Integrity Agreements.

Crescendo ensures that legal and compliance documents are immediately accessible and up-to-date via a web portal or an iPad, iPhone, or Android app

We looked for a solution to address our client’s corporate integrity requirements. Crescendo came advised by their sales team – they used it as a sales app for presentation and collaboration.

The surprising part was how easy and quick it was to rollout. We organized the document structure and hierarchy on client’s existing Sharepoint, and then added Crescendo into the mix. That was it!

I highly recommend Crescendo to everyone who needs a simple yet powerful software to address compliance document repository needs.

Senior Consultant, advising corporations in biotech and pharma

We finally have our legal and compliance document access problem solved with Crescendo.

Each time I hear of other companies in our field run into compliance problems relating to document viewing and presentation, I’m grateful we deployed Crescendo.

With Crescendo, we’ve got one less thing to worry about.

Legal and Compliance Director EMEA, global biotech company

Crescendo is a field force iPad presentation app used by our sales teams. It helps brands to ensure that all documents they share or present to the HPs are up-to-date.

Compliance team maintains documents in Sharepoint. Crescendo allowed us to turn the entire library into new Crescendo case and share with any Crescendo user. It’s amazing how we secured on-the-road, offline access to compliance documents without any additional cost.

IT Support for Compliance Team, global pharmaceutical corporation

I can confidently recommend Crescendo not only as a iPad and Android presentation app, but also as a lightweight, elegant document repository that works with your Sharepoint, Box, Google Drive or Salesforce.

Crescendo is a very useful tool that helped us address serious pain points .

Compliance Attorney consulting for California-based biotech company

Meeting companion

for executive briefings centers

Meeting centers provide their agendas, presentations, and accompanying media files electronically via iPad, iPhone, Android, or web. You can appeal to your audience with targeted branding. Content and branding are easily modified from within your SharePoint, Box, Google Drive, or Salesforce, transforming into the Crescendo presentation app with an elegant and intuitive design. Spin up a new meeting companion within minutes!

My group provides technical expertise to a number of executive briefing centers. We’ve rolled out Crescendo to several of these locations for a number of projects.

Crescendo is easy to use and has an elegant interface. Presenters love the iPad and Android presentation app, also the web version is great for sharing content stored in Sharepoint, Box or Google Drive with wider audiences. We’ll continue to partner with the Crescendo team on more projects in the future.  

I can’t recommend them highly enough!

Technology Consultant at California-based technology solution integrator

Crescendo is a valuable addition to the experience at all our executive briefings. This is the best presentation tool we could find on the market for our specific requirements. It makes the events more engaging and professional.

Executive Briefing program manager, 500+M EUR revenue manufacturing company

Training and Onboarding tool

for educational institutions, professional trainers and HR departments

Crescendo is an elegant and reliable tool for presenting, sharing content, gathering feedback, and collaborating on documents. This makes the presentation app a perfect fit for many organizations—both corporate and public—where trainings, presentations, and employee onboarding are regularly conducted.

Crescendo was originally rolled-out as a sales enablement app for our mobile sales team. We use Sharepoint and need the best presentation app that integrates with it.

We started using Crescendo in the HR department last year and it was a great decision. I can confidently recommend Crescendo for any HR department that stores content on Sharepoint and needs great presentation tool.

HR Senior Specialist

After moving over to Crescendo, we were able to cut down our onboarding time in half, at least. The single point to deliver our internal presentations and perform surveys and questions is just what we needed.

Branded Content Distribution or Reseller Portal

to provide updated content to your distributors

Crescendo is the simple and practical solution for your content distribution needs. As an elegant and branded web or mobile portal, it provides seamless document access that integrates with your existing Google Drive, SharePoint, Box, Salesforce, or OneDrive. Your clients or colleagues can view and download critical documents, such as sales collateral, marketing presentations, or product catalogs, all from one place. No more sending files via email or searching for the latest download link.

Our marketing content creators are spread out across the globe. Our content consumers no longer need email updates to know what pictures, presentations, or posters are new. Our content portal allows us to focus more on our work and on our customers. Crescendo is an integral tool in our workflow. Not sure what we’d do without it!

Marketing and Creative Manager, global textiles company

Feedback from our resellers couldn’t be better! They have the product data they need and it’s presented in a way that enhances their sales.

• Integrations
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MoSCoW Prioritization

What is moscow prioritization.

MoSCoW prioritization, also known as the MoSCoW method or MoSCoW analysis, is a popular prioritization technique for managing requirements. 

  The acronym MoSCoW represents four categories of initiatives: must-have, should-have, could-have, and won’t-have, or will not have right now. Some companies also use the “W” in MoSCoW to mean “wish.”

What is the History of the MoSCoW Method?

Software development expert Dai Clegg created the MoSCoW method while working at Oracle. He designed the framework to help his team prioritize tasks during development work on product releases.

You can find a detailed account of using MoSCoW prioritization in the Dynamic System Development Method (DSDM) handbook . But because MoSCoW can prioritize tasks within any time-boxed project, teams have adapted the method for a broad range of uses.

How Does MoSCoW Prioritization Work?

Before running a MoSCoW analysis, a few things need to happen. First, key stakeholders and the product team need to get aligned on objectives and prioritization factors. Then, all participants must agree on which initiatives to prioritize.

At this point, your team should also discuss how they will settle any disagreements in prioritization. If you can establish how to resolve disputes before they come up, you can help prevent those disagreements from holding up progress.

Finally, you’ll also want to reach a consensus on what percentage of resources you’d like to allocate to each category.

With the groundwork complete, you may begin determining which category is most appropriate for each initiative. But, first, let’s further break down each category in the MoSCoW method.

Start prioritizing your roadmap

Moscow prioritization categories.

1. Must-have initiatives

As the name suggests, this category consists of initiatives that are “musts” for your team. They represent non-negotiable needs for the project, product, or release in question. For example, if you’re releasing a healthcare application, a must-have initiative may be security functionalities that help maintain compliance.

The “must-have” category requires the team to complete a mandatory task. If you’re unsure about whether something belongs in this category, ask yourself the following.

If the product won’t work without an initiative, or the release becomes useless without it, the initiative is most likely a “must-have.”

2. Should-have initiatives

Should-have initiatives are just a step below must-haves. They are essential to the product, project, or release, but they are not vital. If left out, the product or project still functions. However, the initiatives may add significant value.

“Should-have” initiatives are different from “must-have” initiatives in that they can get scheduled for a future release without impacting the current one. For example, performance improvements, minor bug fixes, or new functionality may be “should-have” initiatives. Without them, the product still works.

3. Could-have initiatives

Another way of describing “could-have” initiatives is nice-to-haves. “Could-have” initiatives are not necessary to the core function of the product. However, compared with “should-have” initiatives, they have a much smaller impact on the outcome if left out.

So, initiatives placed in the “could-have” category are often the first to be deprioritized if a project in the “should-have” or “must-have” category ends up larger than expected.

4. Will not have (this time)

One benefit of the MoSCoW method is that it places several initiatives in the “will-not-have” category. The category can manage expectations about what the team will not include in a specific release (or another timeframe you’re prioritizing).

Placing initiatives in the “will-not-have” category is one way to help prevent scope creep . If initiatives are in this category, the team knows they are not a priority for this specific time frame. 

Some initiatives in the “will-not-have” group will be prioritized in the future, while others are not likely to happen. Some teams decide to differentiate between those by creating a subcategory within this group.

How Can Development Teams Use MoSCoW?

  Although Dai Clegg developed the approach to help prioritize tasks around his team’s limited time, the MoSCoW method also works when a development team faces limitations other than time. For example: 

Prioritize based on budgetary constraints.

What if a development team’s limiting factor is not a deadline but a tight budget imposed by the company? Working with the product managers, the team can use MoSCoW first to decide on the initiatives that represent must-haves and the should-haves. Then, using the development department’s budget as the guide, the team can figure out which items they can complete. 

Prioritize based on the team’s skillsets.

A cross-functional product team might also find itself constrained by the experience and expertise of its developers. If the product roadmap calls for functionality the team does not have the skills to build, this limiting factor will play into scoring those items in their MoSCoW analysis.

Prioritize based on competing needs at the company.

Cross-functional teams can also find themselves constrained by other company priorities. The team wants to make progress on a new product release, but the executive staff has created tight deadlines for further releases in the same timeframe. In this case, the team can use MoSCoW to determine which aspects of their desired release represent must-haves and temporarily backlog everything else.

What Are the Drawbacks of MoSCoW Prioritization?

  Although many product and development teams have prioritized MoSCoW, the approach has potential pitfalls. Here are a few examples.

1. An inconsistent scoring process can lead to tasks placed in the wrong categories.

  One common criticism against MoSCoW is that it does not include an objective methodology for ranking initiatives against each other. Your team will need to bring this methodology to your analysis. The MoSCoW approach works only to ensure that your team applies a consistent scoring system for all initiatives.

Pro tip: One proven method is weighted scoring, where your team measures each initiative on your backlog against a standard set of cost and benefit criteria. You can use the weighted scoring approach in ProductPlan’s roadmap app .

2. Not including all relevant stakeholders can lead to items placed in the wrong categories.

To know which of your team’s initiatives represent must-haves for your product and which are merely should-haves, you will need as much context as possible.

For example, you might need someone from your sales team to let you know how important (or unimportant) prospective buyers view a proposed new feature.

One pitfall of the MoSCoW method is that you could make poor decisions about where to slot each initiative unless your team receives input from all relevant stakeholders. 

3. Team bias for (or against) initiatives can undermine MoSCoW’s effectiveness.

Because MoSCoW does not include an objective scoring method, your team members can fall victim to their own opinions about certain initiatives. 

One risk of using MoSCoW prioritization is that a team can mistakenly think MoSCoW itself represents an objective way of measuring the items on their list. They discuss an initiative, agree that it is a “should have,” and move on to the next.

But your team will also need an objective and consistent framework for ranking all initiatives. That is the only way to minimize your team’s biases in favor of items or against them.

When Do You Use the MoSCoW Method for Prioritization?

MoSCoW prioritization is effective for teams that want to include representatives from the whole organization in their process. You can capture a broader perspective by involving participants from various functional departments.

Another reason you may want to use MoSCoW prioritization is it allows your team to determine how much effort goes into each category. Therefore, you can ensure you’re delivering a good variety of initiatives in each release.

What Are Best Practices for Using MoSCoW Prioritization?

If you’re considering giving MoSCoW prioritization a try, here are a few steps to keep in mind. Incorporating these into your process will help your team gain more value from the MoSCoW method.

1. Choose an objective ranking or scoring system.

Remember, MoSCoW helps your team group items into the appropriate buckets—from must-have items down to your longer-term wish list. But MoSCoW itself doesn’t help you determine which item belongs in which category.

You will need a separate ranking methodology. You can choose from many, such as:

• Weighted scoring
• Value vs. complexity
• Buy-a-feature
• Opportunity scoring

For help finding the best scoring methodology for your team, check out ProductPlan’s article: 7 strategies to choose the best features for your product .

2. Seek input from all key stakeholders.

To make sure you’re placing each initiative into the right bucket—must-have, should-have, could-have, or won’t-have—your team needs context. 

At the beginning of your MoSCoW method, your team should consider which stakeholders can provide valuable context and insights. Sales? Customer success? The executive staff? Product managers in another area of your business? Include them in your initiative scoring process if you think they can help you see opportunities or threats your team might miss. 

3. Share your MoSCoW process across your organization.

MoSCoW gives your team a tangible way to show your organization prioritizing initiatives for your products or projects. 

The method can help you build company-wide consensus for your work, or at least help you show stakeholders why you made the decisions you did.

Communicating your team’s prioritization strategy also helps you set expectations across the business. When they see your methodology for choosing one initiative over another, stakeholders in other departments will understand that your team has thought through and weighed all decisions you’ve made. 

If any stakeholders have an issue with one of your decisions, they will understand that they can’t simply complain—they’ll need to present you with evidence to alter your course of action.  

Related Terms

2×2 prioritization matrix / Eisenhower matrix / DACI decision-making framework / ICE scoring model / RICE scoring model

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