Presentation Geeks

Engage your audience with powerful visual presentations.

Visual tools are critical to have in any presentation as they’re one of the key presentation aids that will help enhance your overall presentation .

We’ll give you tips on how to develop a sense of good presentation design whether you’re using PowerPoint, Prezi, Google Slides or any presentation software under the sun. The secret to creating a great presentation does not lie in a superior software, but understanding a few universal design concepts that can applied for all types of visual presentations.

Don’t be afraid to use a few presentation templates – there are ways to make the presentation ideas in those templates your own ideas and advance it in several different ways. Let’s make your next presentation on point and designed beautifully.

Presentations Are The Visual Communication Tool To Your Story

how to do visual presentation

In the age of information, people remember facts faster through stories. Keep your bullet points and information short. You can use a rule of thumb to not put more than a paragraph and 3 points per slide to start.

Make your presentation the visual component of your story, but not something your audience has to read. Something that is short and succinct on screen will capture your audience’s attention and make sure they retain the main points of your message.

This does not mean incomplete slides. A common mistake presenters make is putting too little information on a slide in the name of simplicity when in fact they’re leaving out the main context.

A well designed visual presentation has a great story behind it and a well rehearsed voice telling it as well. Engaging the audience is also a great way to associate meaning or connection to the content of your slide decks. Ask questions and tell stories while showing off a great visual presentation! Think of writing the copy like writing for social media – you only have a certain amount of characters to use and a short audience attention span.

General Tips For Visual Presentations

how to do visual presentation

Before you begin creating your presentation, you first need to know what makes effective presentations – storytelling. Such presentations target the audience’s emotions leading to a stronger connection to the audience member and the main point of the presentation.

Below are some storytelling tips for your slides, but remember to keep the presentation itself simple and practice makes perfect. And again, these are more for your spoken component that accompanies the visual component. These tips can be useful because they can be applied to all your presentations in general.

Step 1 is to ask yourself who your audience is and how to convey the key message you have in mind to them. Once you settle on your message, you can start designing your slides with that direction in mind.

You may wonder how to connect with an audience with your slides. Look to your own experiences, your own speaking style and tailor your message to what you know. Not many people want to hear others recite facts with no real meaning driving the story. Ask yourself, “Why does this matter to the audience and why should they care?”.

There is a lot of trust that can be built when the audience has a genuine connection to the presenter. Overall, if you have something that can solve a problem or teach someone complex things, that is enough to form a connection with your audience.

Think of the last app you used, the last email you read or perhaps the last business you purchased from. What was the content or visual elements that pulled you in?

Are you making a PowerPoint, Prezi or other form of visual presentation but it’s taking too much of your time? Enlist the help of Presentation Geeks and consider outsourcing your presentation design . Outsourcing your presentation slides allows you to free more of your time while still getting the results of an interesting presentation. You’ll have the support of expert slide designers who know what presentation visuals work and don’t work thanks to years of presentation feedback and background knowledge.

Color Design Tips For Presentation Slides

When designing your presentation, make sure you take into consideration the colors you’re using. We’ve listed a few background color combinations you might want to consider when developing the overall slide deck and the font to use.

Color Wheel Alignments:

how to do visual presentation

Primary Colors: Red, yellow, blue

Secondary Colors: Green, orange, purple

Tertiary Colors: Yellow-orange, red-orange, red-purple, blue-purple, blue-green & yellow-green

Analogous Colors: These are any three colors which are side by side on a color wheel. (Think green, lime green, yellow)

Complementary Colors: These are colors that are directly opposite of a color wheel. (Think green vs. purple, red vs. blue)

Monochromatic Colors: This is when you use one color and various shades or hues of it. It works well for minimal looks.

Color moods:

Red/Orange/Yellow: Generally these convey a sense of energy, are warm colors and catch your attention. Yellow is a happy warm color on one end and red is very striking and can warn of danger, and symbolizes importance, passion and sometimes violence.

Blue/Purple/Green: These colors are calming, reserved, elegant and often used for corporate slides. Think of how indigo blue is used for many large corporate entities. Green often is branded with earth or medical brands. Purple often conveys a sense of royalty, money and creativity.

Use The Power Of Photography Or Video

how to do visual presentation

Pictures and videos are great visuals to incorporate into any presentation. Remember the saying, “A picture is worth a thousand words”? Well, it’s true! Photos help visualize complex information. You’ll often come across a lot of photos in research presentations as they help the audience understand examples better.

They can also save you from having to put a thousand thoughts into the PowerPoint presentation slide!

The first tip we can give to make a great visual presentation is to choose all your photos before you start. This way you can keep the consistency of the images across your slide deck and make sure they’re somewhat alike in terms of composition, mood and brand.

Use free stock photos

You don’t have to take the photos or videos yourself.

There are plenty of free resources and web pages for stock photos online – Unsplash , Pexels , Pixabay , Free Range , Creative Commons and some photos from Freepik are free to use with some accreditation.

Effective photo use

Make sure you pick an image that will focus on the main theme of the slide. One image is usually enough if the image choice is very relevant to the slide. If you have multiple photos, avoid poor or loose placement of photos all over the slide. Try to use a grid or gallery placement and it will immediately enhance the layout of the slide.

If you pick great images, making presentations can be faster. Instead of having to create an elaborate template with multiple elements, a photo with a couple of bullet points can go a long way in terms of capturing attention and making your presentation slides look professional. This is true on any presentation design platform – whether its PowerPoint, Google Slides, etc.

how to do visual presentation

You can also embed videos whether they’re located on your computer, YouTube, Vimeo or other major video streaming sites. If you’re feeling nervous about your presentation or have a complex message that would be hard to condense in one slide, a video is a dynamic way of conveying your message in any type of presentation.

The Typography You Use Matters

how to do visual presentation

Typography is how you will arrange and present the words in your presentation. An audience can engage when text is readable, functional and works well with the other elements in the presentation. Fonts and sizing are a good place to start establishing the tone of your presentation.

Overview of Font Choices

Elegant fonts often denote a sense of luxury or lifestyle tone. Use script fonts sparingly, but as titles they immediately give this polished and high-end look. This should not be used as body text or something lengthy to read. Think about if you sent an email in that text – it would be tedious to read. However, maybe if it were a title or a way to name email, the choice may be more correct.

Corporate fonts often are traditional, serif fonts or clean sans serif fonts that evoke a sense of trust and a clear message. Think of the fonts Lato, Helvetica or Arial – they’re go-to fonts that are easy to read, and work across many systems. This is especially helpful if you are working across teams when creating content or having to approve the content, idea or visuals.

Of course, you can incorporate more stylistic or playful fonts if you want to give your presentation a personal feel. Much like the scripted font, when used sparingly but in large titles, this choice of font can be very effective at conveying a certain personality.

Adding Symbols & Icons To Your Presentation

how to do visual presentation

You can consolidate information by using symbols or icons to direct your eye to information such as an arrow symbol. What if you used a symbol instead of a bullet point? Think of symbols as anchors for the eye to quickly find information. You can collect symbols off free stock sites or use the built-in ones in PowerPoint that are free to use!

Depending on if your presentation is formal or informal , you may also want to consider adding emojis! Emojis are fun ways to express different emotions and can help connect with a younger demographic.

Overall Branding, Tone of Voice & Consistency

how to do visual presentation

Another tool you may have at your disposal is if your brand, business or company has brand guidelines. It will be the guide and compass to your presentation’s information that goes within it. By keeping consistent you can achieve a polished look even if it looks very simple.

Use your business voice to communicate ideas and set the tone for your presentation. Are you in an investment banking business and want people to rely on the information given to you? That would inform perhaps using blues and purples, which are calmer colors and a cleaner look. Are you an influencer who’s buying power and spending choices matter to your audience? Maybe choosing bright colors with personal touches will make the connection. Are you designing an innovative app? Maybe more interactive slides would do the trick.

Use these questions to make sure your text and tone is consistent as this is a foundation of a well articulated brand or personal identity.

Consistent Hierarchy

Visual hierarchy is how you will arrange objects and text in relation to one another to guide your user and not confuse the objects and how they should read them in your slides. Setting rules helps differentiate and prioritize what’s important in order.

Look at the difference between these two.

Snoop Dogg just launched a wine and it’s coming to Canada

Daily hive branded content | aug 11 2020, 6:30 am.

Australian winery 19 Crimes recently announced that its new Cali Red wine, created in collaboration with Entertainment Icon, entrepreneur, and hip-hop artist Snoop Dogg, will be hitting shelves across Canada later this summer.

The collaboration offers a refreshing take on celebrity partnerships as the apparent shared values and history between the brand and famous rapper make for a perfectly organic pairing.

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You can see a clear distinction in the example below:

Think of hierarchy of a form of narration or story structure. Your eye goes to the title, then to the subtitle, then to the body copy in a logical manner. Where the eye travels is one of those things we don’t think about often. But you can also utilize eye lines in photos. Is your subject in the photo looking left or right? Consider placing text to where your subject is looking and see how effectively your eye travels to that text.

We’ll look at hierarchy strictly as sizing of words for now, but note you can establish hierarchy with type, white space, alignment, etc. As a general rule of thumb, you should have consistent sizing for your Header (or title slide / slide title), your subtitles and your body text. That’s it! If the sizing in your PowerPoint is consistent, your words will look uniform and clean. Everything will be much easier to read and the eye will be trained to move each slide.

Don’t Forget Your Own Style

Also don’t forget to incorporate your own style and what kind of visuals you like. Even if your early visuals may seem simple, build up that design muscle with the basics and design techniques that look clean and consistent.

You’ll find as you design these basics, you’ll probably start noticing other visuals and things you like in other mediums and presentations. Keep a note or screenshot the presentation that inspired you. Create a mood-board that you can refer to in the future for quick idea inspiration. Copying gets a bad rap, but learning how to design something you like even if it’s a clone copy will teach you many things about design. Build a collection of images that informs everything you do: for your color scheme, your designs, the cadence of images, etc.

That being said, you can also use free stock websites like Freepik for some design layouts inspiration. Creative Market is a paid website but the site offers a ton of design inspiration. This site has design templates for what’s currently in and trending. You can subscribe to an email newsletter on either site to get bite sized design influence each day that goes straight to your inbox.

However, don’t be afraid to try something new!

Once you get to a level of comfortable designing, these new ideas will be much easier to execute with the technical knowledge you amassed when you started. You could even try using a new app to design your ideas to keep your knowledge fresh! (Keep in mind that most online apps like SlideShare use cookies to improve functionality and performance.)

Ask your friends or people at your organization to give you feedback and critique, as that’s also crucial to honing your design skills. The people around you also represent different audiences!

how to do visual presentation

The above image looks boring, right?

That’s because there are no visual elements!

Powerful visual presentations can engage audiences psychologically with both the presentation itself and the energy of the presenter. By understanding a few universal design concepts, you can begin your journey creating wonderful visual presentations and becoming a better presenter ! Thanks for reading this blog post, tell us your tips in the comments below.

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Author:  Content Team

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how to do visual presentation

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How to Create Engaging Virtual Presentations: Tips and Best Practices

How to create engaging virtual presentations graphic

While virtual presentations sit alongside in-person and keynote as their own distinct style, in recent years the lines between each type have become increasingly blurred. Virtual presentations are now the norm, and virtual presenters or audience members are typically present during in-person meetings as well, leading to a new hybrid style of presentation that requires a unique approach to designing slides.

In this guide to creating engaging visual presentations, we’ll walk you through the key ideas, tips, and best practices to help you keep audiences focused on your story no matter where they are!

Start by understanding your audience

Great presentations start and end with the audience tips and tricks

Your audience matters: Every presentation should start with a clear understanding of your audience. In the case of virtual presentations, it’s even more important as you aren’t just competing with generally short attention spans, you’re also competing with all the other things happening on their devices.

How to understand your audience: There are two main questions to answer when you assess an audience: 1) who is in the room, and 2) what do they want from your presentation. Of course you can go deeper into your analysis, but at a high level these are the primary questions you need to answer.

Who is in the room can be as simple as the names and titles of the audience. Are they new, or have you previously engaged with them? Are they in sales, marketing, development, etc? Are they high-level executives, or in-the-trenches workers?

Each of these distinctions (and many others) can help you to better understand who you are presenting to, so that you can more clearly answer the second question: what do they want from your presentation?

Different audiences prefer to see different things in a presentation. For example, an executive audience might want lots of data visualization, while a sales or marketing audience might want to see visuals that communicate the brand or product story.

If you present a deck full of brand-focused visual storytelling to an executive audience, you might make it three slides before they interrupt with pointed questions. Similarly, if you go right into the data with a marketing audience, they might tune out entirely. 

So understanding your audience isn’t just about knowing what you should say to that person – instead, it’s a way to help you get a handle on how to present your information most effectively. For more help with adapting content for the audience of you presentation, download our free “Understand Your Audience” guide .

Structure your presentation like a story

map of journey

Stories are the core of communication:  Storytelling techniques help you communicate in familiar and relatable ways. They are a clear and relatable way to present information, and help you craft content that is engaging throughout, as opposed to a long list of random slides on a topic.

Techniques for presentation storytelling:  The simplest way to format your presentation like a story  is to break the content out into three parts: a beginning, a middle, and an end. Seems obvious, right? But few presentations follow this format. Instead, they are typically organized around content chunks: here’s the challenges section, here are the opportunities, here are the tactics, etc.

While this can get the job done, it’s not really helping you to create more engaging content for your audience.​​ Specifically, the problem is this structure lessens the narrative tension that a speaker can create by alternating between opposing ideas.

With a three-part structure, your presentation has a momentum and directionality that keeps it moving forward. For example, if you are walking through the major challenges your sales team will face in the coming year, by chunking all your challenges and opportunities, the tension is resolved quickly. 

But if you break each one out and put a little time and focus on the challenge before resolving it, now you’ve created a situation where there is consistent narrative tension that your audience will want to see resolved. This means they have a strong reason to stay focused and engaged, as opposed to quickly reading your slide and then moving on.

These moments of contrast are key drivers of narrative, and help frame your content in more dramatic ways.

Make your virtual presentation slides (even more) visual

Tips for using visuals to support your content

Visual slides keep audiences interested: For many old-school presenters, there are only two things on a slide – words, and pictures. Words are essential, and they are what the audience cares about, and pictures are just nice-to-haves. These days, this approach no longer works.

Now, a highly visual slide is the best way to get an audience engaged with your content. There are a few reasons why.

First, content-heavy slides mean the audience will read ahead of your presentation, and they will be done reading before you are done speaking. During that whole time, they haven’t been paying attention to you, and now they are done and you’re still going through the slide. In both of these instances, you’ve lost their focus and attention.

Second, using visual storytelling  helps to reinforce your content, not just make slides look prettier. The idea is to choose visuals (pictures, icons, infographics, video, etc) that help to communicate your point and add nuance and detail to your ideas.

Third, visuals are what people are conditioned to look for from brands. From social media to YouTube and beyond, content is becoming more and more visual in all channels. By ignoring this change in audience preference, you are missing an opportunity to speak to them on their terms, which is much more engaging than forcing them to follow an outdated presentation style.

How to make your slides more visual:  The easiest way to craft more visually appealing slides is to reduce the amount of content on each. Start by editing your slides to have 50% less content and see if the message is still clear. Remember that the words on the slides are only one part of the equation – images should contribute to rounding out the message, and the voiceover should really drive the message. 

For a more visually engaging virtual presentation, your slide content should never be your script. As noted above, if you are just reading off of your slides, your audience can do it faster than you. And if you are simply reading back the slide to them, what’s the point of having a presentation? They can do that themselves on their own time. Instead, the presenter's job is to bring the story together, connecting the words and images on the slide and completing the story with their own voiceover.

So focus on simple, uncluttered slides, with minimal text and thoughtful images. 

Get the audience involved

Image of ways to get audience involved with your presentation

Interactivity is engagement: The biggest challenge with virtual presentations is that you are battling against the entire internet for their attention. When email, online shopping, and social media are just a tab away, it’s hard to get audiences to stay focused on a presentation that isn’t designed for engagement.

How to get audiences involved:  While we aren’t advocating for turning presentations into open forums, we do think it’s valuable to find moments in a presentation to get the audience involved in the action. 

This could be a poll at the beginning, a pause to ask if anyone has experience with a point you make, a Q&A at the end, or using feedback tools like a poll to gauge engagement.

But be strategic in how you deploy these tools. Overusing audience interactivity can dramatically shift the tone of a presentation, and can disrupt the flow and timing of a tightly-organized story.

Gather feedback for continuous improvement

Example of gathering feedback

Great presentations are iterative: The best presentations aren’t typically created and given just one time. They are edited, practiced, refined, tested, and repeated again and again until they are perfect. But without the right feedback, it can be hard to know what areas to focus your efforts on.

How to gather feedback for a presentation:  There are a few ways you can ask for feedback from your audience.

First off, you can assess any of the responses and engagement from the interactive elements described above. What questions were asked? What type of interactivity was most effective? These simple points can give you insights on where to focus your efforts before the next presentation.

Polls are another great way to gather information about your presentation. Some presenters will send out a poll after the presentation, but another approach is to share out some follow up materials, like a leave-behind of your presentation or a key infographic, and then embed the feedback form into that communication.

You can also debrief with any of your own teammates who attended the call. Getting feedback on your delivery, any sticking points, and parts that worked well, from a more objective perspective can really help you focus on the places where you can make the most improvements.

Creating more engaging virtual presentations is easier than it sounds, and the return on a rather small time investment that it offers can be huge. Let’s recap the key points:

Start by understanding your audience and the best way to present to them

Structure your content like a story for more engaging slides

Make your slides more visually appealing by removing content and choosing visuals intentionally

Build audience engagement into your presentation

Get feedback from attendees and integrate those changes

By following these steps, you can make your next virtual presentation more engaging and interesting, sharper and more streamlined, and more visually appealing to modern audiences.

Looking for more information about virtual presentations and beyond? Check out our resources for expert advice and tested strategies.

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About the author

Danielle John is the founder of VerdanaBold. She has more than 25 years as an award-winning designer and creative lead, directing the visual expression and production of thousands of high-value new business pitches, C-level presentations and internal presentations for major global brands. When she’s not busy at VerdanaBold, she can be found antique shopping and spending time with her husband and two kids.

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How to Tell Effective Visual Stories in Your PowerPoint Presentations (+Video)

Andrew Childress

Long, boring presentations don't work. They're full of text-heavy slides and the conclusions tend to be hidden at the end of the presentation, taking too much time to reach. Those presentations are bound to be forgotten.

Visual Presentations in PowerPoint

The solution is to get visual. Charts and graphs, infographics, stock photos and more can combine to combat the text-heavy slides that give PowerPoint a lousy reputation.

Great presentations take your audience on a journey. Visuals support that journey by immersing your audience. In this tutorial, I'll give you visual presentation ideas , and help you build an engaging presentation. Let's dive in.

Key Components of Great Visual Storytelling in PowerPoint

When it comes to storytelling using PowerPoint, it’s crucial to focus on business storytelling. The story you share, while it's about your business, has to resonate with your audience and encourage them to take action.  

In a lot of ways, business storytelling isn't all that different from the stories we remember from our childhood. In order for your story to resonate, you've got to have the key elements of a great narrative: 

  • Traditional story structure . Your story needs to have a beginning, a middle, and an end. This is the simplest structure you can follow and incorporate into your presentations for more impact.
  • Human element . Your story also needs a hero. It should be someone your audience can relate to, someone who makes them stop and think why they should care about the topic of your presentation. Introduce your hero at the beginning. Then share a relatable background story that'll hook them into wanting to learn more.
  • Conflict . The middle of your presentation should introduce a conflict. In a business setting, this can be all about challenges and obstacles your hero needs to overcome. What burning problem does your audience have? What’s preventing them from taking the plunge and investing into your products and services?
  • Resolution . The end of your story needs a happy resolution. This is the area where you can use graphs, charts, icons, and infographic elements to show what the success looks like. Remember to always refer to the hero and what the data has to do with them.

The elements above are the basics for building a great narrative. But those elements alone aren't enough to make a great presentation. You also need visuals to go with it.

According to research (source: Boston Globe, Global Business Hub), we’re able to process images 60,000 faster than information presented as text alone. Also, we can recall up to 65% of information received if it’s accompanied with an image three days later.

Align your story with your visuals to make it come to life and engage your audience.

Top Tips on How to Tell Effective Visual Stories in Your PowerPoint Presentations (Video)

Do you want a quick headstart with some of our best tips for storytelling using PowerPoint? Check out our video below:

how to do visual presentation

5 Quick Tips to Tell More Effective Visual Stories in PowerPoint

So, you already know that visuals matter. You might be wondering how to build an effective visual presentation. There are so many different ways to craft a presentation that it can be daunting to know where to start. Storytelling in PowerPoint is all about reaching an audience in a unique way that stands out.

Let's look at four tried-and-true PowerPoint visual tips for building a visual presentation. Use these tips in your next PowerPoint to make sure that your presentation makes an impact and drives the story in the way you imagined.

1. Align Your Story With Your Visuals

A story is more effective when you've got PowerPoint visuals that align with it. Create a stronger emotional connection with your audience and make a greater impact with your presentation. If you want your visuals to be effective, keep the following in mind:

  • Use authentic photos . Styled feeds and flawless images are beautiful. But they won’t help you make a connection with your audience. Opt for candid shots and look for images that convey what you stand for as a brand. 
  • Make them relevant . Be aware of what’s happening in the world around you. Use photos that are relevant to the time and the culture. Remember, your brand doesn’t exist in a bubble. Ignoring current events can do more harm than good.
  • Use images that engage the senses . As great as your images are, they're not a replacement for the real thing. But you can get pretty close by using images that engage the senses. Use macro shots and closeups to show textures. Or opt for a long shot that offers a wide perspective so your audience can immerse themselves into the scene.

2. Convert Data Tables to Graphics

Whether you're giving a business pitch or reviewing the results of a project, it's likely that your slides include some data. After all, hard facts and stats can show that your company or project is moving in the right direction.

Data in Charts

The mistake that I see many presenters make is loading up slides with critical data and statistics in plain text format. When you overwhelm the audience with  too many  data points, it's likely that they'll forget them. 

That's why you should consider converting basic data sets to charts and graphs instead. Line charts, bar charts, and more can all convert flat data into effective visual presentations.

If you're getting started in working with data in PowerPoint and want to help your audience visualize it, check out the tutorial below:

how to do visual presentation

3. Remove Unnecessary Elements

You're the presentation when you're speaking to an audience. The slides are just a supporting point.

Rookie presenters often the slide up with every imaginable detail—this is a mistake! You'll know this has happened if the audience's eyes glaze over and they start checking their cell phones. To avoid losing your audience's attention, remove any element that doesn't make an impact.

Here are a few common mistakes I see in content-heavy slides:

  • Paragraphs  with many sentences have no place in a presentation. Instead, convert these to talking points instead.
  • Too many  animations bring the content on in too many stages, creating distractions that dilute the message.
  • As mentioned above, eschew  data tables  and represent information as a simple visual chart instead.

Agio Minimal Template

A visual presentation should focus on a few key objects. Use only as much as needed to tell the story, and no more.

Many times, excess slide content should be moved into a non-visual speaker note and presented verbally. Learn more about using the speaker notes feature in the quick video lesson below:

how to do visual presentation

It's fine to use PowerPoint to build files that are detail rich. For example, I often use PowerPoint to create work instructions for my team or clients. 

But this isn't the type of  presentation  that I plan to present to an audience. Learn the difference between PowerPoint as a layout tool, and PowerPoint as a tool for building visually appealing presentations.

Less is more. If you remove unnecessary slide elements, your audience will re-focus on the key points. That helps you drive your message. This is a crucial principle for visual presentation ideas.

If your PowerPoint slide layout has too many elements on it, whittle it down to the key concepts with the tutorial below:

how to do visual presentation

4. Add Images, Video, and Graphics

This tip seems like a no-brainer: to be visual, you've got to include visual elements on your slides. Luckily, PowerPoint does a great job of handling images and visuals:

  • Stock photos  are a great way to put your audience in the middle of a scene. Professional photography brings a sense of polish to almost any presentation.
  • Short video clips  provide a nice change-of-pace. They can present your idea from a different perspective. For example, consider a YouTube explainer video that discusses an expert's view on an issue.
  • Graphics and illustrations  can add another visual element to explain ideas. Like the graphic in the opener to this tutorial, for example!

Typically, I source all these from Envato Elements when building a presentation . The advantage of using Elements is that it's a flat-rate subscription model. It includes access to many creative tools , like PowerPoint presentation templates, stock photos, and graphics.

Stock Photo Added to Slide

To keep learning more about how to include multimedia in your visual PowerPoint presentations, jump over to the articles below:

how to do visual presentation

5. Show Off Process Steps With Infographics

Processes keep the world running. Whether it's the way that a company handles its order system, or a university admitting students step-by-step, robust processes make sure that teams can grow, and things run smoothly.

It's common to show off a process in a presentation. It's better to use visual elements than walls of text to describe a process. That's why I often use infographics to add a visual angle to explaining a process.

Our Presentation Solution in View

 An infographic is all about taking simple information and transforming it into a visual explainer. Of course, infographics can cover a lot more than process steps. But the idea is the same: take text-based information and convert it to great visuals for presentations.

For visual PowerPoint presentation examples that include the best infographics, check out the two pieces below:

how to do visual presentation

Use Templates for Visual Stories in Microsoft PowerPoint

Throughout this tutorial, we've showcased example slides that include the best visual presentation ideas. All the examples I've shown you for visual presentation examples are included at a flat rate , thanks to Envato Elements.

how to do visual presentation

If you want visual presentation ideas, then the Envato Elements library is for you. Best of all, you can jump from one presentation template to the next to glean your favorite ideas. Borrow concepts and slide designs from each template to bring together a cohesive presentation.

I always recommend adding imagery, video, and graphics to take your visual presentation to the next level. Elements also includes unlimited access to those as well. There's a huge stock photo library that you can use to improve your presentation.

Stock Photo Library

Using templates is all about giving you visual presentation ideas. The graphic designers and expert presenters that build these templates have given you a head start in designing your next presentation. 

5 Top PowerPoint PPT Templates for Better Visual Storytelling

Now you know how to use storytelling to create more engaging presentations. Plus, you know where to find the best templates to use as a starting point for your presentation.

Here are our top five PowerPoint templates from Envato Elements. Download your favorite today and start working on your presentation slide deck: 

1. Be PowerPoint Template

Be PowerPoint Presentation

The Be PowerPoint template has a beautiful, clean design. You’ll find 125 unique slides that combine text, images, and other visual elements to help you create an engaging story. The template also includes 550+ unique icons and image placeholders for easier editing. It was designed in full HD resolution and it’s easy to customize. 

2. Kalium PowerPoint Presentation

Kalium PowerPoint Presentation Template

Kalium is another gorgeous PowerPoint presentation designed for business presentations. It offers text slides, image slides, and a combination of text slides with images so you can tell your story effectively. It’s easy to customize and comes with 50 unique slides designed in full HD resolution.

3. Minimalism PowerPoint Template

Minimalism PowerPoint Presentation

Try this template if you’re looking for a way to make an impact with your story. Clear of clutter and distractions, the minimalist slides help draw attention to the text and make the visuals stand out. The template includes:

  • more than 50 unique slides
  • image placeholders
  • custom icons
  • and vector shapes 

4. Permanent PowerPoint Template

Permanent PowerPoint Presentation Template

The Permanent template is a great choice if you want to pair color psychology with storytelling for the most impact. This slide design features full color backgrounds. Easily customize them with your brand colors. The template comes with 32 master slides designed in standard 4:3 resolution.

5. Clean Business PowerPoint Template

Clean Business PowerPoint Template

This clean business PowerPoint template offers several slides that use photos as the background. The slides also incorporate a subtle text overlay. This makes them a great choice for enhancing your presentation with story. The template comes with 50 slides in full HD resolution and image placeholders for easy editing.

Learn How to Make Great Presentations (Download This Free eBook)

Take the PowerPoint tips you learned in this article further with our eBook: The Complete Guide to Making Great Presentations ( grab it now for FREE ) . 

It'll help walk you through the complete presentation process. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully.

Grab the Free Make Great Presentations eBook

Tell an Effective Visual Story in PowerPoint Today

Effective visual presentations are a must. They cater to the expectations of modern audiences and help you tell a story with images, graphs, and more. The visual angle of a presentation explains ideas in a way that reaches your audience.

The easiest way to tell a great visual story is to start with a template that already has a wealth of visual ideas for a presentation. Jump over to Envato Elements for an all-you-can-download option for sourcing visual presentation ideas . 

Editorial Note : This post was originally published on April of 2019. It's been comprehensively updated with special help from Brenda Barron . A video has been added by Nathan Umoh .

Andrew Childress

.css-1qrtm5m{display:block;margin-bottom:8px;text-transform:uppercase;font-size:14px;line-height:1.5714285714285714;-webkit-letter-spacing:-0.35px;-moz-letter-spacing:-0.35px;-ms-letter-spacing:-0.35px;letter-spacing:-0.35px;font-weight:300;color:#606F7B;}@media (min-width:600px){.css-1qrtm5m{font-size:16px;line-height:1.625;-webkit-letter-spacing:-0.5px;-moz-letter-spacing:-0.5px;-ms-letter-spacing:-0.5px;letter-spacing:-0.5px;}} Best Practices 5 essential preparation steps for a successful presentation

by Tom Rielly • June 15, 2020

how to do visual presentation

Keeping your presentation visuals minimalistic, simple, and clear is just one important step to remember when designing a hit presentation. Leaving nothing to chance, great presenters prove quite methodical as they prepare. Here’s a checklist for everything you need to keep in mind before your next presentation:

1. Choose the right software for your needs

visualpres blogpost 2 softwares

The easiest way to select the right presentation software for you is to simply find the one that is native to your device. For example, if you have a Mac, use Apple Keynote, if you work on Windows, use PowerPoint. Google Slides is recommended if you’re working with someone, as it makes collaboration very easy. Another software option is Prezi: a specialty tool called Prezi that creates a presentation using motion, zoom, and panning across one giant visual space.

2. Organize your files

As you develop your script and visuals, you will need to start assembling all the assets for your slides. Create a unique folder on your computer to hold these items. Keep the folder organized by media type (presentation drafts, photos, videos, scripts) and back them up frequently to the Cloud or external disk. Label each file with a specific descriptive name, e.g. “Susan Johnson singing magpie 2020”, as opposed to “IMG_4043.jpg”, which can make it confusing to find your assets. The more organized you are up front, the easier preparing for your presentation will be.

3. Prepare your presentation materials

Make sure your presentation materials (script, graphics, actual slides) are saved in at least two safe spots (for example, your computer and an external USB drive) and are backed-up frequently. If you are using an online presentation software, such as Google Slides, be sure to also download a copy of your presentation in case the internet connection is unreliable. Having all the individual assets on hand in addition to your presentation slides can be helpful if you experience tech issues before presenting, or if you need to make any last minute changes. Make sure to label your final presentation with the title and your name so it’s easy to find.

4. Practice, practice, practice!

Remember, practice makes perfect. People often run out of time making their presentations and have no time to practice. Most TED speakers practice at least ten times. Neuroscientist Jill-Bolte Taylor gave one of the most successful Talks in TED history with nearly 27 million views. How did she do it? She practiced her Talk over 40 times! By rehearsing multiple times you will naturally memorize your Talk, which means you won’t need note cards when you give your final presentation.

5. Do a final test run

Before presenting, make sure the equipment you need is working properly. It’s generally good practice to rehearse standing on the exact stage with the exact lighting using the exact computer that you will be using in your final presentation.

Here’s a quick checklist of what to look for when testing your equipment:

  • If you're not using your own computer, the one provided might be slower and have trouble playing media. If you have videos or other media, make sure they play correctly
  • Test the projector to make sure it’s HD
  • Make sure images are clear
  • Test the sound of any clips you use, as this is what goes wrong most frequently
  • If you’re using a mic, test the volume

Don’t let technical issues or other blunders overshadow your presentation. By following these guidelines, and with a little preparation, you can engineer out the problems BEFORE they happen.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

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Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

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How to Create an Inspiring Presentation for your Workshop

how to do visual presentation

Have you ever been at a presentation or workshop and found yourself forcing your eyes to stay open? 

Bored out of your mind, and struggling to focus, the host is bleating on… and on. The concepts are too hard to follow, the words becoming a meaningless, tiresome cloud. Next time you struggle to sleep, it’ll be this guy’s waffling drivel that’ll send you to the land of nod.

Together, we’ll discover how to put the “Pow!” back into PowerPoint.

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A step-by-step guide to planning a workshop, 54 great online tools for workshops and meetings, how to create an unforgettable training session in 8 simple steps.

  • 18 Free Facilitation Resources We Think You’ll Love

In this article we’ll explore: 

  • Why visual presentations are important
  • What to consider when planning presentations

How to design an engaging visual presentation

  • How to choose an engaging format
  • Which tools are best for designing presentations
  • Tips on how to deliver your workshop presentation

Why Are Visual Presentations Important?

The purpose is to share brilliant ideas with an audience. This might be a piece of work or an educational concept in a workshop; the aim is to communicate with people, make them feel something , and take action. We all want our audience to leave an event feeling motivated and inspired, and that the workshop was of value.

The importance of visuals is often overlooked, either due to a lack of confidence in working with visual design, lack of time or both. For a workshop facilitator, using visual aids could actually save time, better represent our ideas and concepts to a group, and help you present more confidently. “How?”, you ask.

When it comes to saving time, a picture is really worth a thousand words. There is no need to type up your presentations or make wordy bullet points on every slide when a simple image can share the message for you. 

Visual presentations put across an immediate message. Images are emotive and can deliver a story much faster than words, visuals are processed 60,000 times faster in the brain than text . An image that can share an idea, can be more memorable than trying to remember very specific terminology. 

Creating visuals becomes part of a wider conversation in inclusive communication. Images are universally understood, and the eyes can “read” a picture with less effort than reading and comprehending several paragraphs. Imagine describing the color blue as a phrase. It is much easier to present it as it exists. 

Graphics are easy to share, and 65% of us are Visual learners . For anyone who has missed out on the meeting, a visual booklet can do the job of sharing the subject with them, and the added benefit of being able to view it in their own time. The power of social media also plays a huge part in the spreading of information and well-designed infographic slides can take your presentations and workshops outside of the room, with the potential to make a global impact. Sharability goes further with visual elements.

For me, a visual presentation is a lifesaver! Using slides has saved me a lot of time and made me feel more confident whilst presenting too. I don’t fumble around with notes, as the visuals can act as a prompt to remind me of where I’m at in my talk.

When presenting online, I find the value of visuals and slides even more important. It takes the attention away from my actions, and onto the graphics themselves. The participants can hear what I’m saying, but their eyes focus on the visual information which helps in retaining information and ideas beyond the workshop.    

What to consider when creating a visual presentation

I’m naturally quite a visual person, and I’ve often wondered if I could make a visual presentation without planning first what it is that I want to say. As an experiment, I gave it a go and it was a huge struggle. So, if you think that designing visuals is something that only designers can do and that they find it easy… it doesn’t and they don’t. 

As a starting point: get out a pen and paper and write down everything you want to say. This ensures you have all of the ideas and information out in black and white . I find that by leaving space between the writing and structuring, coming back at it with fresh eyes is a perfect way to work without feeling rushed. I rarely add to what I’ve written, it’s mostly about removing.

Recently I had written a LOT of information for an event. A day later, I took a second view to edit. A lot of writing is quite self-indulgent, so it helps to consider the audience . I cut up sections of the paper, keeping only what was the most necessary information , and collated it together. The rest of the sentences didn’t make the cut. You can try the editing exercise here . 

Less is More- an exercise in editing   #presentation   #presentation skills   #writing   #workshop   #meeting design   This exercise is ideal for editing written content in a hands-on way. A simple and effective exercise for editing workshop content or presentation text for talks. Use it when you have to write for a specific audience and want them to stay focused on the most important information.

As an expert in your field, it’s likely you’ll have a lot of content, and editing is so valuable to ensure your audience has relevant details. Don’t bore their socks off 😉

how to do visual presentation

So now that you have an idea of your core content, you can move along the process, considering these factors before jumping into the design stages:

 Let’s start by asking, “ who is your audience? “

  • if you are being commissioned to present a topic to a pre-determined group, then you’ll need to cater to their understanding of the topic. You’ll want to ensure that the information will be relevant and meets or goes beyond their expectations.
  • if the topic is of your own choice, and the angle you’ve chosen to take, who do you want to take part? Finding them, and attracting them to the workshop will be part of your marketing efforts, as well as how you plan your structure and content.

We wouldn’t plan a workshop for ten-year-olds in the same way we might for adults. Consider what tone of voice you might use, the style in which we present how we use slides, and the content itself. You won’t be able to do this for each and every individual, but how you determine and empathize with your listeners can be done by creating a persona, or several personas . 

Create an overarching idea of who might be present, then consider how to engage them and meet their needs by asking yourself the following in more depth:

Why are they there?

Let’s look at their reason for attending your event. Have they come to learn from you in particular? If you are a specialist in your field and the workshop is an area of great interest to people, you’ll most likely have a deep understanding, and along with that, expectations to be filled. 

Have they come to gain a better understanding of the topic? Are they there to challenge themselves and their existing views, or perhaps yours?

How much do they know already?

Are your participants already proficient in the topic you’re delivering? You’d hopefully know this in advance of your workshop so you can adapt your material, and create a pitch in line with the group’s knowledge. If their experience level is unknown, an opener to your discussion might be to ask about their subject knowledge, ideas and expectations. That way you can tailor your language and approach.

It helps to be well versed in your workshop, to select sections you can skip out in favor of diving deeper into more advanced information. Improvisation isn’t usually a skill you’d immediately connect with presenting, but with practice, learning how to improvise can become an empowering tool to have.

For beginners, you’ll most likely take an introductory approach. This doesn’t mean it has to be dry or boring. Make it more interesting and engaging by weaving in an interactive exercise, or team debate within your presentation design. That way, the participants can gather more hands-on experience to support their understanding. This can of course use visual handouts, such as a workbook, or include a well-designed visual exercise on an interactive whiteboard.

What is their background and communication style?

Your presentation style, language, and cultural references should be considered in the writing and designing process. I recently attended a workshop on how we can create better inclusion for diverse audiences by considering the language we use. It really made me think about how we often lean towards using English as a “default” language, and how words often hold different weights and contexts in other languages.

Remote workshops and presentations mean we may have a very diverse audience than if we were presenting in-person, in one location. Online could mean 140 people in different time zones across different countries with different backgrounds. Being aware of differences makes it easier to use inclusive, easy-to-understand language in your presentation so that no one feels alienated. Speaking with clear articulation will make a big difference in how you are understood. 

You might have the best workshop on the planet, but if you don’t communicate in the style of your group, the impact will be lost. Do they want a short and snappy talk with a clear outcome at the end? Some audiences appreciate a motivational and inspirational talk that is led through emotional storytelling. Knowing their communication preferences can win over or lose your audience.

Before you begin designing your presentation, it’s important to consider what your purpose is. This is your mission statement, your project brief and your raison d’être. Here is where you want to ask yourself, what is it that you want your audience to think, feel or do? Are we creating an emotional impact or an educational goal?

Be as clear as possible with your core message, making it as specific as possible, so that you can keep this in mind throughout the process of writing, editing, designing and delivering presentations. This will keep your focus sharp, and avoid any unnecessary derailments taking your viewers away from what it is you hope to achieve.

Common purposes are to: inspire, inform, persuade or entertain .

  • I want to inspire the audience to help reduce food poverty by leading a cookery workshop using supermarket waste.
  • I want to inform the group about the future of rural tourism, so they might consider how they could adapt their own farming businesses to host visitors. 
  • I want to persuade my team to reduce our use of plastic in the fashion industry, by presenting a viable alternative made from mushrooms.
  • I want to entertain by pretending to be a Martian visiting Earth for the first time . My purpose is to help the participants understand their product from a new perspective!
A Martian Sends a Postcard Home   #creative thinking   #idea generation   #remote-friendly   #brainstorming   #energizer   #team   Use Craig Raine’s poem A Martian Sends a Postcard Home to spur creative thinking and encourage perspective shifting in a group. After a warm-up, you can then use this martian perspective to describe your product or service and gain new insights and ideas.

I recently designed a workshop called Design Thinking for Beginners and ran a SessionLab show and tell session aimed at facilitators who would like to run the workshop for teams new to design thinking. If you missed it, you can watch it back here. My purpose was to inform the attendees of the challenges newbies have with design thinking, and how they can make it a fun and digestible process.

I chose to relate each stage of design thinking to an everyday project of choosing or baking a birthday cake. My presentation was broken down into manageable chunks. Describing design thinking could be a laborious task, but keeping the text definition simple, with plenty of white space highlighted the point in one sentence. 

how to do visual presentation

For the workshop itself, I incorporated interactive exercises throughout the process to lock in the understanding of design thinking and how we generate ideas. For the ideate stage of design thinking- I created a game show style exercise called the Ideas Vault where I chose to create a fun layout like a 90s computer game. The design process worked by gathering inspiration using a mix of pre-made Canva templates and adding my own twist. I talk more about Canva and design tools here .

The way you choose to structure a visual presentation will depend wholly on the purpose. The way you communicate your key message should be crafted in a way for the audience to follow along easily and act on those all-important takeaways at the end.

A solid structure will also make sure your points are clear so that you stay calm and on track when presenting. The structure of your topic, when written down and broken into manageable chunks will help hugely when it comes to creating the visual elements later. (we’ll get to that in the next section!)

Some common ways to structure your presentation could be

  • Problem > Solution > Impact. Which you might use if your purpose is to inspire the audience to take action on a topic, by showing them a viable solution.
  • You may start with an informative session and create a workshop as we mentioned before, to lead people through a learning process.
  • A creative structure might be through storytelling , which might inspire and entertain. Once upon a time, this event happened, followed by the outcome and moral of the story.
  • In any case, your presentation could follow the classic layout of: introduction, main body & conclusion, and you’d have a good foundation for your content.

Introduction

You have the first few seconds to grab people’s attention. First impressions are just as important as they’re made out to be! The introduction is the most important part, where the group will connect with you and decide if they want to listen to you or not. What would be a great hook for the audience to immediately buy into your presentation from the start?

Some people introduce themselves at the beginning- but you don’t have to. If you’re beginning with a story, this can be a very effective way to warm up your participants and make sure they’re really listening to you. Then you can introduce yourself when you know they have your attention, and they value what you have to say.

A quote or a provocative question or fact can get people thinking. You may use a thought-provoking image, which could be a prop, a video or a photo that introduces your presentation from the get-go. If you are offering a solution, go straight to the problem in your introduction.

Main body of presentation

Now that you’ve got your audience’s attention, and they have gathered an understanding and are intrigued to learn more, we can delve into the juice of your subject.

The main body involves presenting the data, and the important pieces of information. If you are offering a solution to the problem you introduced, expressing this with a visual, we place the subject right in front of them, and they don’t have to work so hard and use their imagination.

The main body doesn’t have to be a one-sided conversation. Listen! You might ask the group to interact, asking for their perspective. A talk or workshop can be a dialogue between the presenter and the group.

Your conclusion should be as snappy and engaging as your introduction. It may even loop back to the provocative question, or challenging problem. You’ll want to consider the impact on the attendees and most importantly, what you want them to do next! What action do you want them to take beyond the workshop?

What are the key takeaways? Highlight them as  Problem  > Solution  > Impact.

An effective class should tie up the opening question and objective, but still leave space for further exploration and discussion. Like a great film! They should not be saying, “I’m glad that’s over”. If it’s been designed with the audience in mind, they should feel something- energized or excited.

Now that you’ve written the content and designed the structure, here are our top tips to get you creating impactful visuals to complement what you present verbally. We’ll cover:

  • How to design your slides and what information to include
  • How typography impacts accessibility and design 
  • Making smart color choices for both emotional connection and accessibility

Designing your slides

When approaching a blank canvas, it can be hard to know where to start. Some people start with deciding how many slides they’ll use- the question, “How many slides are too many slides?” crops up regularly in these types of articles. Expert presenters say not to go over 20 visual slides, but this will of course depend on the length and complexity of your subject. Another tip is not to spend more than a minute on each slide to keep it snappy and people engaged.

If I am creating a presentation from scratch, I’ll start with the first slide, and keep it very simple before moving on to the next one. Always asking “what is this slide saying? ” The first slide will be the title of my discussion, which will be visible to everyone joining the room. It sets the tone for what the topic will be about. If we were creating one around the topic of designing workshop slides, it might look like this:

how to do visual presentation

I think the most important thing to remember is that each slide should have its own purpose, and not be overloaded with text. Where possible, use an image rather than words and think about how we might convey this message visually. Always start by defining the message and asking what the key takeaway for participants is. You can always further explain verbally.

When choosing an image, consider the audience and their context- a local photograph they can relate to, or a familiar face will often have more to say than a generic stock image.

Text will likely be used on your slides, and how much text is too much? If you begin planning your content by writing it all out and keeping only the most important parts, designing your slides will be a lot easier. I’d always recommend editing continuously throughout the process to create a meaningful message. If you can say something in 3 bullet points rather than 10, please do! Your audience will have a much easier time retaining the information.

“Good design is invisible”

Unless the subject of your presentation is about typography, it’s probably not the best time to be cracking out your most recently found, favorite font that’s “a bit different” or unusual. Stick to standard, trusted and most legible fonts that audiences can read and are familiar with. Otherwise, they’ll distract from the content. And content is King. 

“Good design is invisible”, a true and very useful phrase from Dieter Rams, who considers functionality in design as honest, long-lasting and with as little design as possible. This is a good theory to take throughout the design process. When looking for the right font, consider the tone you are using throughout your delivery too, and the overall message you are giving.

Good typography is your best friend for a presentation. When creating visuals for screens, as mentioned before, we are not typing out our speech word-for-word. Any text that is visually presented will have a very definite purpose as to why it is being displayed. This might be a quote, some data or the title of a book along with some further information in short form. Presentation slides are not a book.

Legibility is the most important thing when it comes to designing your visuals. Sans serif fonts are typically the best option for reading on a screen. Help your audience understand what you are communicating as quickly and easily as possible by ensuring the font sizes are easy to read. 

Create contrast and visual interest by choosing two fonts, one for headers and one for any body text. The contrast should still be harmonious, and not jarring to the eyes. Font hierarchy can help the audience differentiate between key points and more specific information. By choosing different weights and sizes, you can ensure your message is clearly heard and understood. 

  • Minimum font size for main copy and bullets: 18 points
  • Preferred font size for main copy and bullets: 24 points
  • Preferred font size for headers or titles: 36 to 44 points

Personally, I like to choose font sizes slightly larger than recommended for body text. When we have a text-heavy page, I prefer to give the text plenty of surrounding white space and edit the copy as much as possible. From a design perspective, it helps legibility; and from a content perspective, it doubly ensures only the relevant text is presented on screen. I would definitely edit again at this stage. In this example for screens, the body text is 28pt and written in Open Sans, and the “Ideate” heading is 44pt in Agrandir wide.

how to do visual presentation

Before creating any printed material for presentations, consider if it will truly be used and the environmental impact. I’d usually opt for sharing a digital version for people to refer back to after the workshop. It’s good practice to create a black and white version so that if it is printed out, the printing costs will be lower. There are of course digital accessibility issues, and some people might prefer a printed version. If so, select a serif font for any long text in a workbook or feedback form, with a minimum font size of 10-12pt.

Key points:

  • Use Contrast

Deciding on the color scheme for a presentation is one of my favorite parts! Of course, you may have been given a branded color scheme to use, but if you have free reign in color choice and you enjoy the creative process, it can be a lot of fun.

For my show and tell on Design Thinking, I used the analogy of baking a cake and I felt that they conjure up an image of pastels. I used a gradient on the background so that I could use an array of colors without it being overbearing. I selected five key pastel colors for each stage of design thinking and to evoke a playful feel throughout. I was careful not to allow the colors to take over, so you’ll primarily see black and white use of color at the forefront for legibility.

how to do visual presentation

Here are the key elements of how to choose a color scheme to complement your content :

The first, and most important point when choosing colors, is to use contrast. Make sure your text and graphics stand out from the background and are easily seen. Contrast is the difference in opposing colors so that they don’t blend in together A light background should use dark text and perhaps one or two bold accent colors to highlight key points. A dark background should use light fonts.

If you’re unsure of how easy a slide is to read, there are an array of online tools that can check the contrast for you by following the web accessibility guidelines. On Contrast Checker , you can enter the HEX code of the background and foreground colors, and you’ll get an idea of legibility. The sliders in the tool can be used if you need to improve the contrast and amend the color choices. There are also resources to guide you in how to select the color with an online eyedropper tool in case you’re not familiar with the HEX color codes.

Another contrast checker tool also shows the background and foreground with text examples and gives a rating to the accessibility of the text. This website has a whole host of tools, and can even pick a suitable palette for you.

If you’re working with a client, they may already have their own brand packaging and presentation template, including their colors. You may feel that this removes your choice of colors as it has been decided already, for example, they may use an in-house color language to refer to particular data on a graph. But the opposite may be true and might mean further considerations for visuals. It is important to know how to choose because when you create graphics or diagrams because you may have to select colors so that explanatory text can be seen on top of a shape or part of a graph.

When working with a client, it is important to share any documentation with their design team, and the best way to do this is by providing editable files. Working with a designer can massively lift the load on creating your presentation visuals. If there is no design team, but you are given design assets to work with, sharing both your visuals and your presentation agenda for collaboration and sign-off is a must. Create your agenda in SessionLab , and attach your visual presentation for ease of sharability. 

Studies have shown that color has an effect on expressing or feeling emotions. It will help to consider the tone that you are using throughout your presentation, the message you are delivering, and how you might want your audience to feel.

Warm colors, in the middle of the color spectrum, that aren’t too bold or too light create a warm and comfortable feeling. Bright reds and oranges can feel energetic and powerful. Or even create a sense of danger. In contrast, cooler colors such as greens, blues and purples can feel calm or evoke a sense of sadness.

We have an exercise that can help identify emotions and grow a better emotional vocabulary, the feelings wheel . It includes a visual attachment displaying the emotions in a range of colors- this may help select a tone for your color scheme. 

The Feeling Wheel   #emotional intelligence   #self-awareness   #icebreaker   #team building   #remote-friendly   By growing our emotional vocabulary, we can better identify our emotions, and check in with ourselves. Doing so can help bring a level of self-awareness, and a better understanding of others.

How to choose an engaging presentation format

We are almost there! The content is edited and your visual slides are ready, the next stage is to consider the format in which you’ll deliver your workshop or meeting. This is when you can consider any additional tools that you can use to your advantage when presenting. This might be video, photography or visual data. Or even props. Consider which other visual aids may help people to better understand the process or story you are conveying.

What presentation method will keep them engaged? How will you inspire and capture their imagination?

I’d recommend simplicity, and not try to include every form of media. Consider the purpose and message and select which format delivers it most effectively. Used with intention, video can be great. But animated graphics or flashy text is unnecessary and will add to the cognitive load of your audience, especially if they have any visual impairments.   

Video can be very effective, so long as it’s kept brief. If it’s longer than a minute, you may lose the attention of the audience, and the momentum of your presentation. A film clip should be creative and add another dimension, not an infomercial or promo piece, it’s a tool to say something that you cannot put across otherwise.

Films can have great benefits of showing a story. In a TED Talk about the intelligence of crows, the scientist showed a clip of the crow bending a hook to create a tool and fish a piece of food out of a tube. It put across his point better than anything he could’ve said.

I use recordings in situations like this, to demonstrate a case study. It’s often more powerful to have the original storyteller sharing their experience than me giving a second-hand account of the tale. Bringing in other voices in this way can add further diversity to your workshop.

Still images

JPEGs are compressed files and are used for photo formats. When a photo is taken, it is a RAW file that is editable. Once it’s compressed to a JPEG, it retains around a tenth of the information, meaning it is a smaller and less detailed file. JPEGS are used in photography, but not in vector graphics (drawings, typography, graphs, etc), as the detail lost can create pixelation if you aim to blow the image up to a larger size.

PNGs retain detail and are editable. They are still compressed files, but the pixels aren’t lost. Any graphics you create should be saved as a PNG, as you’ll be able to keep the image sharp, regardless of the size.

The photography you choose must be relatable. I’m definitely not against stock imagery per se, it’s amazing to have access to a library of searchable images to strengthen what you are saying. But, often you’ll see the same images repeated in different workshops and presentations and they’ll start to lose their meaning, or become too familiar. There are great free resources like Unsplash and if you spend time looking for a more unique way to put your point across, there are lots to choose from.

I’ve also had an Adobe Express subscription which gives access to photography and graphics and templates which you to customize in editing with little design skills. Ideally, being able to take your own photographs, or work with a professional photographer to capture exactly what you want is going to give your audience a far more unique experience. This is often a luxury.

As facilitators, a way around this could be to create our own library of photos that we capture at each presentation. When I’ve run crafting workshops, it feels quite natural to take photographs of the work we are creating. And those who are camera-shy, they’re more open to photographs of their hands in action. Over time, we’ll have a whole collection of resources.

If you enjoy photography, having a good camera as part of your kit might intrigue people, invite people to take photos of each other and the workshop process. This could be an exercise that you do to open or close your talk. Or in some cases, especially if it’s a visual presentation, and not too distracting, invite people to take their own photos and share after with a #hashtag (promo and photos in one!) And of course, get everyone’s signature attesting they are OK with photos.

Visual data & symbols

Visualizing data makes it more interesting, engaging and memorable than cold hard figures. For the majority of audiences, it’s easier to understand in a visual format than in a list of forgettable numbers. By creating charts, graphs or maps, we are able to see patterns and understand the context of the statistics. A pie chart displaying percentages in corresponding colors tells our brain quickly which section has the largest number.

how to do visual presentation

Even when we analyze word-driven data, a visual representation is easier to see straight away. When I’ve worked with community groups in the design thinking process, we’ve often used Google surveys to capture written evidence. This type of qualitative data can be a challenge to sift through, so for an initial overview, a tool like word cloud can show how many times a particular word or phrase appears and turns it into an image. The more times a word appears, the larger it is on the image.

how to do visual presentation

The use of icons and emojis (sparingly! And in context 😉) can add another element of visual understanding to presentations. Illustrations and hand-dawn symbols might better express your point than a photograph too. An opportunity to work with a live scribe or graphic facilitator whilst presenting could add an interesting dimension to a talk. If it involves audience participation, having someone on hand to capture the conversation visually can keep engagement and attention going!

The best tools for designing your presentation

Canva has become a much more powerful tool than it was. You can even edit your workshop recordings with it now! It’s perfect for anyone with little design knowledge as it has great templates for presentations, lots of which are free. It has social media templates too, which are perfect for advertising your upcoming workshop.

Adobe Creative Suite

I do love Creative Suite , and it still is a great package of tools for designers. Photoshop, Illustrator and InDesign are the industry standard for design tools and have all the capabilities you’d need as a graphic designer. If that package is beyond your scope, Adobe Express is a great option for pre-made templates and stock imagery. Like Canva, it also works well as an app on a smartphone.

Keynote 

Keynote comes as standard with MacBook and has had a whole new upgrade including being able to use the camera on your Mac or an external camera to show yourself directly on the slides. Super handy for an online event! You can also show the screen of a connected iPad or iPhone and it now has co-hosting capabilities. 

Of course! SessionLab is where you can keep all of your presentation notes, and break down the agenda into blocks, so if you decide to switch up parts of your presentation- you can drag and drop to a different section of your talk. It is a much easier process, as it will also keep any other attachments or exercises in that block neatly collated in one place. It’s easy to share with any co-hosts or clients before the presentation day arrives!

How to deliver a workshop presentation with visuals

Some people memorize their speech word for word, which can work well if you’re a dab hand at amateur dramatics. 

On the other hand, that might feel too stressful or rigid. Bill Murray is famously known to read a script once and throw it away! For you, it may be better to consider the key points you’d like to make, and really know your subject matter so whatever arises, you’ve got it covered. Your visuals might act as a prompt for you too, the main message will be communicated visually, and you can feel free to go into more depth.

The best way to ensure that you nailed the slide design for your session is to practice. It’s important to practice noting your timing, that you’ve covered all the important points, and that each slide transitions smoothly from one to the next. You want the presentation to be as seamless as possible. The best way to practice is in front of someone and gather feedback.

Before our design thinking for beginners show and tell, I rehearsed in front of my fellow team members, instructing them to wear their “facilitator’s hats” whilst listening, so they could hear from a facilitator’s perspective and give constructive feedback.

Afterward, you can continue to add and edit, removing some sections, and making room for more key discussions to be had in-depth. If it is an informal presentation that you will run more than once, it could develop over time. If it is a one-off very important meeting, it’s vital to get as much preparation practice as possible.

how to do visual presentation

Expect nerves

If I get nervous, I purposely talk slightly slower than I usually would naturally, and it calms the nerves down. There’s also no harm in mentioning that you’re nervous, it’s an honest approach and can create an authentic connection.

We’re all human. And no one would expect you to not be nervous. Nerves, to an extent, can be a good thing. They bring a bit of energy and focus to your talk, and a little adrenaline. If you know your subject matter inside out, all you really need to do is breathe, and talk. 

Speaking with one of our community members, Yvonne Chin Irving on the subject of nerves, she suggested diaphragmatic breathing, or more a more fun term, “balloon breathing”:

Belly breathe. Slowly. Imagine your tummy has a balloon that fills up when you breathe. Exhale all the air. Notice your tummy as it flattens. Next, breathe in slowly and fill your “balloon” with breath 🎈. Do this a few times to help calm yourself down. You can start this on the way to your session, do it in the car or while you’re setting up for your session. (It really works) Yvonne Chin Irving

We’d love it if you joined the conversation in our SessionLab community!

Having a technical rehearsal beforehand can help avoid blips. Ensure the right people have screen-sharing abilities, and that screens in the in-person space work. Iron out any microphone issues or problems with echo prior to the big presentation! On the day itself a technical disaster could strike, so here are some practical tips to circumnavigate these and stay professional:

  • Create different formats for your presentation. If it’s a Keynote or Powerpoint, have a PDF version available in case of any tech issues you’ll still have a high-quality version available.
  • If including video, have backup screen-shots as images to demonstrate your points in case the video doesn’t run.
  • Be analog ready. Know your presentation without the use of slides- or print them out so that if there is a complete technical breakdown, you can confidently present. This might include creating printed handouts for people to refer to when you direct them to do so. Or, if they have their own smartphones, send them the link to your visuals or any important videos to watch back after your talk, to avoid distractions as you speak.

Accessibility

Ensuring your audience has the best experience, requires being aware of accessibility needs. Is access to the building easy for anyone with physical disabilities? Are the seats comfortable, and allow for ease of viewing for people of different heights? 

We’ve discussed the best way to use typography for ease of reading for anyone with visual impairments, and when setting up your screen, it is a good idea to see how it will look in the actual event environment. Additionally, you may share larger-print handouts on yellow paper for anyone with dyslexia. This is another reason why knowing your audience in the planning stage will make sure your presentation is enjoyable and accessible for everyone.   

Agenda planning

SessionLab is an agenda planning tool that makes presenting a lot smoother! You are able to allocate time to each section of content to keep yourself on track throughout. In your preparation stage, you can attach all of your materials to your SessionLab agenda, knowing exactly when you’ll use each of them. It’s so neatly organized and easy to edit and shift blocks if you decide to change the order of content for a future session.

In conclusion

I hope you have found this guide valuable, and that it inspires lots of ideas when planning your next presentation! There are a wealth of resources dotted around this article, and I’ll include a few more here that I highly recommend:

Lean Presentation Design A whole website by Maurizo la Cava dedicated to presentation strategy

Ted Talk: How to Write Less, but say more is an excellent talk by Jim VandeHai about short and effective communication.

Five Things to Know About Your Audience Before You Present if You Want to Be Successful useful tips on how to empathize with your group for a more successful presentation.

Let us know below in the comments if you have any questions, or any tips of your own to add to the conversation!

how to do visual presentation

Carrin is the community and partnerships manager at SessionLab. She’s helped community initiatives and NGOs tackle complex problems through facilitated design thinking workshops. As a lifelong learner, you’ll find Carrin hosting SessionLab community events featuring guest facilitators, trainers and coaches sharing their experiences.

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Blog Data Visualization 18 Presentation Design Tips For Success

18 Presentation Design Tips For Success

Written by: Midori Nediger May 15, 2023

presentation design

Bad presentations. We’ve all had to sit through them.  Heck, we’ve probably all given one or two. I know I have.

You know the type: twice as long as they need to be, slides chock-full of text, no visuals in sight. 

How can you ensure you don’t fall victim to these presentation faux-pas when designing your next presentation for your team, class, or clients?

In this blog, I’ll walk you through tips on how to design an impactful presentation along with presentation templates that can help you deliver it with style to leave a lasting impression.

Tips for designing and delivering an impactful presentation

What makes a presentation memorable?

It usually comes down to three things:

  • The main idea.
  • The presenter.
  • The visuals.

All three elements work together to create a successful presentation. Just like how different presentation styles serve different purposes, having a good presentation idea will give the audience a purpose for listening.

Here are some top tips to consider to help you design and deliver an impactful presentation:

  • Include less text and more visuals in your presentation design
  • Identify one core message to center your presentation design around
  • Eliminate any information that doesn’t immediately support the core message
  • Create a strong presentation outline to keep you focused
  • Use text to reinforce, not repeat, what you’re saying
  • Design your presentation with one major takeaway per slide
  • Use visuals to highlight the key message on each slide
  • Use scaffolding slides to orient your audience and keep them engaged
  • Use text size, weight, and color for emphasis
  • Apply design choices consistently to avoid distraction
  • Split a group presentation by topic
  • Use a variety of page layouts to maintain your audience’s interest
  • Use presentation templates to help you get started
  • Include examples of inspiring people
  • Dedicate slides to poignant questions
  • Find quotes that will inspire your audience
  • Emphasize key points with text and images
  • Label your slides to prompt your memory

1. Include less text and more visuals in your presentation design

According to David Paradi’s annual presentation survey , the 3 things that annoy audiences most about presentations are:

  • Speakers reading their slides
  • Slides that include full sentences of text
  • Text that is too small to read

The common thread that ties all of these presentation annoyances is text. Audiences are very picky about the text found in presentation slide decks .

In my experiences speaking at conferences and in webinars over the past few years, audiences respond much more positively to presentations that use visuals in place of text.

Audiences are more engaged, ask more questions, and find my talks more memorable when I include lots of visual examples in my slide decks. 

I’m not the only one who has found this. We recently surveyed nearly 400 conference speakers about their presentation designs and found that 84.3% create presentations that are highly visual.

A great example of a high visual presentation is the iconic AirBnB pitch deck design , which includes no more than 40 words per slide. Instead of repeating the speaker’s script on the slides, it makes an impact with keywords, large numbers, and icons:

how to do visual presentation

Learn how to customize this presentation template:

To help you take your presentations to the next level, I’d like to share my process for creating a visually-focused presentation like the one above. I’ll give you my top presentation design tips that I’ve learned over years of presenting:

  • Class presentations
  • Online courses

You can then apply this process to our professional presentation templates  or pitch decks , creating unique presentation decks with ease! Our user-friendly editor tools make customizing these templates a breeze.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15 interactive presentation ideas to enhance interactivity and engagement.

We’ll cover the most important steps for summarizing lengthy text into a presentation-friendly format. Then we’ll touch on some presentation design tips to help you get visual with your slide decks. Read on for the best creative presentation ideas .

2. Identify one core message to center your presentation design around

We know from David Paradi’s survey that audiences are easily overwhelmed with lots of text and data, especially when presentations are long.

confused woman meme

(You when you see a presentation with lots of text and data and it’s long)

So unlike in a white paper , report , or essay , you can’t expect to tackle many complex ideas within a single presentation.

That would be a recipe for disaster.

Instead, identify a single central message that you would like to communicate to your audience. Then build your presentation around that core message.

By identifying that core message, you can ensure that everything you include in your presentation supports the goal of the presentation .

As seen below, a great presentation tells you exactly what you’re going to learn (the core message), then gets right to the facts (the supporting information).

Nutrition Creative Presentation Template

To ensure you create an asset that’s clear, concise, impactful, and easy to follow, design your presentation around a single core message.

3. Create a strong presentation outline to keep you focused

Think of your outline as a roadmap for your presentation. The outline will shape the  presentation structure  and guide you through your content. Creating a strong presentation outline straight away helps make sure that you’re hitting all of the key points you need to cover to convey a persuasive presentation .

Take this presentation outline example:

  • Introduction and hellos
  • Vision and value proposition
  • Financial profit
  • Your investment
  • Thanks and questions

These are all things that we know we need to talk about within the presentation.

Creating a presentation outline makes it much easier to know what to say when it comes to creating the actual presentation slides.

Corporate pitch deck template

You could even include your presentation outline as a separate slide so that your audience knows what to expect:

Topics of discussion presentation outline example template

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

4. Eliminate any information that doesn’t support the core message

Next, use that core message to identify everything that doesn’t belong in the presentation.

Aim to eliminate everything that isn’t immediately relevant to the topic at hand, and anything remotely redundant. Cut any information that isn’t absolutely essential to understanding the core message.

By cutting these extra details, you can transform forgettable text-heavy slides:

Infographic Presentation Template

Into memorable slides with minimal text:

Infographic Presentation Template

Here’s a quick checklist to help you cut out any extra detail:

Get rid of:

  • Detailed descriptions
  • Background information
  • Redundant statements
  • Explanations of common knowledge
  • Persuasive facts and figures
  • Illustrative examples
  • Impactful quotes

presentation design

This step may seem obvious, but when you’re presenting on a topic that you’re passionate about, it’s easy to get carried away with extraneous detail. Use the recommendations above to keep your text in check.

Clarity is key, especially if you’re presenting virtually rather than in-person. However, Lisa Schneider (Chief Growth Officer at Merriam-Webster) has had plenty of experience making that adjustment. She recently shared her tips for adapting in-person presentations into virtual presentations on Venngage that you can check out. 

Watch: How to design a presentation [10 ESSENTIAL TIPS]

5. Use text to reinforce, not repeat, what you’re saying

According to presentation guru  Nancy Duarte , your audience should be able to discern the meaning of your slides in 6 seconds or less.

Since your audience will tend to read every word you place on each slide, you must keep your text to an absolute minimum. The text on your slides should provide support for what you’re saying without being distracting.

Never write out, word for word, what you’re going to be saying out loud. If you’re relying on text to remember certain points, resist the urge to cram them into your slides. Instead, use a tool like Venngage’s speaker notes to highlight particular talking points. These can be imported into PowerPoint — along with the rest of your presentation — and will only be viewable to you, not your audience.

Speaker notes by Venngage

For the actual slides, text should only be used to reinforce what you’re saying. Like in the presentation design below, paraphrase long paragraphs into short bulleted lists or statements by eliminating adjectives and articles (like “the” and “a”).

how to do visual presentation

Pull out quotes and important numbers, and make them a focus of each slide.

how to do visual presentation

6. Design your presentation with one major takeaway per slide

As I mentioned above, audiences struggle when too much information is presented on a single slide.

To make sure you don’t overwhelm your audiences with too much information, spread out your content to cover one major takeaway per slide.

By limiting each slide to a single simple statement, you focus your audience’s attention on the topic at hand.

My favorite way to do this is to pick out the core message of whatever I’m talking about and express it in a few keywords, as seen in this presentation slide below.

how to do visual presentation

This helps ensure that the visuals remain the focus of the slide.

how to do visual presentation

Using the text in this way, to simply state a single fact per slide, is a sure-fire way to make an impact in your presentation.

Alternatively, pull out a significant statistic that you want to stick in your audience’s minds and make it a visual focus of the slide, as seen in this popular presentation by Officevibe .

presentation design

This might mean you end up with a slide deck with a ton of slides. But that’s totally ok!

I’ve talked to many professionals who are pressured by their management teams to create presentations with a specific number of slides (usually as few as 10 or 15 slides for a 30-minute presentation).

If you ask me, this approach is completely flawed. In my mind, the longer I spend sitting on a single slide, the more likely I am to lose the interest of my audience.

How many slides should I use for a 10 minute presentation?

A good rule of thumb is to have at least as many slides as minutes in your presentation. So for a 10 minute presentation you should have at least 10 slides .

Use as many slides as you need, as long as you are presenting a single message on each slide, (as seen in the lengthy presentation template below). This is especially important if you’re presenting your business, or delivering a product presentation. You want to wow your audience, not bore them.

how to do visual presentation

7. Use visuals to highlight the key message on each slide

As important as having one major takeaway per slide is having visuals that highlight the major takeaway on each slide.

Unique visuals will help make your message memorable.

Visuals are a great way to eliminate extra text, too.

You can add visuals by creating a timeline infographic to group and integrate information into visual frameworks like this:

how to do visual presentation

Or create a flowchart  and funnels:

how to do visual presentation

Or by representing simple concepts with icons, as seen in the modern presentation design below. Using the same color for every icon helps create a polished look.

Using visuals in this way is perfect for when you have to convey messages quickly to audiences that you aren’t familiar with – such as at conferences. This would also make the ideal interview presentation template.

how to do visual presentation

You can alternatively use icons in different colors, like in the presentation templates below. Just make sure the colors are complimentary, and style is consistent throughout the presentation (i.e. don’t use sleek, modern icons on one slide and whimsically illustrated icons on another). In this example, presentation clipart style icons have been used.

how to do visual presentation

Any time you have important stats or trends you want your audience to remember, consider using a chart or data visualization to drive your point home. Confident public speaking combined with strong visualizations can really make an impact, encouraging your audience to act upon your message.

One of my personal favorite presentations (created by a professional designer) takes this “key message plus a visual” concept to the extreme, resulting in a slide deck that’s downright irresistible.

presentation design

When applying this concept, don’t fall into the trap of using bad stock photos . Irrelevant or poorly chosen visuals can hurt you as much as they help you.

Below is an example of how to use stock photos effectively. They are more thematic than literal and are customized with fun, bright icons that set a playful tone.

how to do visual presentation

The content and visual design of a presentation should be seamless.

It should never seem like your text and visuals are plopped onto a template. The format and design of the slides should contribute to and support the audience’s understanding of the content.

Impactful presenation templates

8. Use scaffolding slides to orient your audience and keep them engaged

It’s easy for audiences to get lost during long presentations, especially if you have lots of slides. And audiences zone out when they get lost.

To help reorient your audience every once in a while, you can use something I like to call scaffolding slides. Scaffolding slides appear throughout a presentation to denote the start and end of major sections.

The core scaffolding slide is the agenda slide, which should appear right after the introduction or title slide. It outlines the major sections of the presentation.

At the beginning of each section, you should show that agenda again but highlight the relevant section title, as seen below.

how to do visual presentation

This gives audiences the sense that you’re making progress through the presentation and helps keep them anchored and engaged.

Alternatively, you can achieve a similar effect by numbering your sections and showing that number on every slide. Or use a progress bar at the bottom of each slide to indicate how far along you are in your presentation. Just make sure it doesn’t distract from the main content of the slides.

how to do visual presentation

You can imagine using this “progress bar” idea for a research presentation, or any presentation where you have a lot of information to get through.

Leila Janah, founder of Sama Group, is great at this. Her  Innovation and Inspire  talk about Sama Group is an example of a presentation that is well organized and very easy to follow.

Her presentation follows a logical, steady stream of ideas. She seems comfortable talking in front of a crowd but doesn’t make any attempts to engage directly with them.

9. Use text size, weight and color for emphasis

Every slide should have a visual focal point. Something that immediately draws the eye at first glance.

That focal point should be whatever is most important on that slide, be it an important number, a keyword, or simply the slide title.

presentation design

We can create visual focal points by varying the size, weight, and color of each element on the slide. Larger, brighter, bolder elements will command our audience’s attention, while smaller, lighter elements will tend to fade into the background.

how to do visual presentation

As seen in the presentation template above, this technique can be especially useful for drawing attention to important words within a long passage of text. Consider using this technique whenever you have more than 5 words on a slide.

And if you really want your audience to pay attention, pick a high-contrast color scheme like the one below.

presentation design

When picking fonts for your presentation, keep this technique in mind. Pick a font that has a noticeable difference between the “bold” font face and the “regular” font face. Source Sans Pro, Times New Roman, Montserrat, Arvo, Roboto, and Open Sans are all good options.

Presentation Fonts

The last thing to remember when using size, weight, and color to create emphasis on a slide: don’t try to emphasize too many things on one slide.

If everything is highlighted, nothing is highlighted.

10. Apply design choices consistently to avoid distraction

Audiences are quick to pick out, and focus on, any inconsistencies in your presentation design. As a result, messy, inconsistent slide decks lead to distracted, disengaged audiences.

Design choices (fonts and colors, especially), must be applied consistently across a slide deck. The last thing you want is for your audience to pay attention to your design choices before your content.

To keep your design in check, it can be helpful to create a color palette and type hierarchy before you start creating your deck, and outline it in a basic style guide like this one:

how to do visual presentation

I know it can sometimes be tempting to fiddle around with text sizes to fit longer bits of text on a slide, but don’t do it! If the text is too long to fit on a slide, it should be split up onto multiple slides anyway.

And remember, a consistent design isn’t necessarily a boring one. This social media marketing presentation applies a bright color scheme to a variety of 3-column and 2-column layouts, remaining consistent but still using creative presentation ideas.

how to do visual presentation

11. Split a group presentation by topic

When giving a group presentation it’s always difficult to find the right balance of who should present which part.

Splitting a group presentation by topic is the most natural way to give everybody the chance to attempt without it seeming disjointed.

how to do visual presentation

When presenting this slide deck to investors or potential clients, the team can easily take one topic each. One person can discuss the business model slide, and somebody else can talk about the marketing strategy.

Top tips for group presentations:

  • Split your group presentation by topic
  • Introduce the next speaker at the end of your slide
  • Become an ‘expert’ in the slide that you are presenting
  • Rehearse your presentation in advance so that everybody knows their cue to start speaking

12. Use a variety of page layouts to maintain your audience’s interest

Page after page of the same layout can become repetitive and boring. Mix up the layout of your slides to keep your audience interested.

In this example, the designer has used a variety of combinations of images, text, and icons to create an interesting and varied style.

Yellow start up pitch deck presentation template

There are hundreds of different combinations of presentation layers and presentation styles that you can use to help create an engaging presentation . This style is great for when you need to present a variety of information and statistics, like if you were presenting to financial investors, or you were giving a research presentation.

Using a variety of layouts to keep an audience engaged is something that Elon Musk is an expert in. An engaged audience is a hyped audience. Check out this Elon Musk presentation revealing a new model Tesla for a masterclass on how to vary your slides in an interesting way:

13. Use presentation templates to help you get started

It can be overwhelming to build your own presentation from scratch. Fortunately, my team at Venngage has created hundreds of professional presentation templates , which make it easy to implement these design principles and ensure your audience isn’t deterred by text-heavy slides.

Using a presentation template is a quick and easy way to create professional-looking presentation skills, without any design experience. You can edit all of the text easily, as well as change the colors, fonts, or photos. Plus you can download your work in a PowerPoint or PDF Presentation format.

After your presentation, consider summarizing your presentation in an engaging manner to r each a wider audience through a LinkedIn presentation .

14. Include examples of inspiring people

People like having role models to look up to. If you want to motivate your audience, include examples of people who demonstrate the traits or achievements, or who have found success through the topic you are presenting.

15. Dedicate slides to poignant questions

While you might be tempted to fill your slides with decorative visuals and splashes of color, consider that sometimes simplicity is more effective than complexity. The simpler your slide is, the more you can focus on one thought-provoking idea.

how to do visual presentation

16. Find quotes that will inspire your audience

A really good quote can stick in a person’s mind for weeks after your presentation. Ending your presentation with a quote can be a nice way to either begin or finish your presentation.

A great example of this is Tim Ferriss’ TED talk:

tim ferriss inspiration presentation example

Check out the full talk below.

17. Emphasize key points with text and images

When you pair concise text with an image, you’re presenting the information to your audience in two simultaneous ways. This can make the information easier to remember, and more memorable.

Use your images and text on slides to reinforce what you’re saying out loud.

Doing this achieves two things:

  • When the audience hears a point and simultaneously read it on the screen, it’s easier to retain.
  • Audience members can photograph/ screencap the slide and share it with their networks.

Don’t believe us? See this tip in action with a presentation our Chief Marketing Officer Nadya gave recently at Unbounce’s CTA Conference . The combination of text and images on screen leads to a memorable presentation.

Nadya Unbounce Presentation Example

18. Label your slides to prompt your memory

Often, presenters will write out an entire script for their presentation and read it off a teleprompter. The problem is, that can often make your presentation seem  too  rehearsed and wooden.

But even if you don’t write a complete script, you can still put key phrases on your slides to prompt jog your memory. The one thing you have to be wary of is looking back at your slides too much.

A good presentation gets things moving! Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

Audiences don’t want to watch presentations with slide decks jam-packed with text. Too much text only hurts audience engagement and understanding. Your presentation design is as important as your presentation style. 

By summarizing our text and creating slides with a visual focus, we can give more exciting, memorable and impactful presentations.

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What It Takes to Give a Great Presentation

  • Carmine Gallo

how to do visual presentation

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

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  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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2024's Must-See Visual Presentation Examples to Power Up Your Deck

Anh Vu • 05 April, 2024 • 8 min read

Keep on reading because these visual presentation examples will blow your boring decks away! For many people, delivering a presentation is a daunting project, even before it turns to hybrid and virtual displays due to the pandemic. To avoid the Death By PowerPoint phenomenon, it is time to adopt new techniques to make your presentations more visual and impressive.

This article tries to encourage you to think outside of the slide by providing essential elements of a successful visual presentation, especially for the new presenter and those who want to save time, money, and effort for the upcoming presentation deadline.

Table of Contents

What is a visual presentation.

  • Types of Visual Presentation Examples

How to Create a Visual Presentation

  • What Makes a Good Presentation Visual?

Frequently Asked Questions

How ahaslides supports a good visual presentation.

As mentioned before, you need a presentation tool to make your presentation more visual and engaging. The art of leveraging visual elements is all intended visual aids make sense and kick off audiences' imagination, curiosity, and interest from the entire presentation.

The easiest way to create interaction between the presenter and the audience is by asking for rhetorical and thought-provoking quizzes and quick surveys during the presentation. AhaSlides , with a range of live polls , live Q&A , word clouds >, interactive questions, image questions, creative fonts, and integration with streaming platforms can help you to make a good visual presentation in just a second.

  • Types of Presentation
  • College Presentation
  • Creative Presentation Ideas
  • AhaSlides Free Public Templates

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What are visual presentation examples?Infographics, photographs, videos, diagrams, graphs, and charts.
Why do presenters use presentation aids?Presentation aids allow the audience to understand clearly and easily the information.

So, what are the visual presentation examples? When providing as much information as possible, many presenters think that text-heavy slides may help, but by contrast, they may lead to distraction. As we explore the characteristics of good presentations, illustrations and graphics play an important role in delivering compelling content and turning complex concepts more clearly, precisely, and instantly to understand. A visual presentation is the adoption of a range of visual aids on presentation to ensure information is easier to understand and memorize. 

In addition, visual aids can also help to keep presenters on track, which can be used as a cue for reviving a train of thought. They build better interaction and communication between presenters and the audience, making them notice more deeply what you are saying.

Types of Visual Presentation Examples 

Some possible visual presentations include infographics , charts, diagrams, posters, flipcharts, idea board , whiteboards, and video presentation examples. 

An infographic is a collection of different graphic visual presentations to represent information, data, or knowledge intended more visually quickly and clearly to grab the audience's attention.

To illustrate quantitative data effectively, it is important to make use of graphs and charts. For both business use and research use, graphs and charts can show multiple and complex data in a way that is easy to understand and memory.

When it comes to presenting information systematically and logically, you can use diagrams. A diagram is a powerful tool for effective communication and brainstorming processes. It also is time-saving for people to read and collect information.

A poster, especially a research project poster, provides brief and concrete information about a research paper straightforwardly. The audiences can grab all important data knowledge and findings through posters. 

A flipchart and whiteboard are the most basic presentation aids and work best to supplement lecture slides. Excellent whiteboard and flipchart composite of well-chosen words, and clear diagram will help to explain complex concepts.

A video presentation is not a new concept, it is a great way to spread ideas lively and quickly attract the audience's attention. The advantages of a video presentation lie in its animation and illustration concepts, fascinating sound effects, and user-friendliness. 

In addition, we can add many types of visual aids in the presentations as long as they can give shapes and form words or thoughts into visual content. Most popular visual aids include graphs, statistics, charts, and diagrams that should be noted in your mind. These elements combined with verbal are a great way to engage the listeners’ imagination and also emphasize vital points more memorable.

Visual Presentation Examples

It is simply to create more visual presentations than you think. With the development of technology and the internet, you can find visual presentation examples and templates for a second. PowerPoint is a good start, but there are a variety of quality alternatives, such as AhaSlides , Keynote, and Prezi.

When it comes to designing an effective visual presentation, you may identify some key steps beforehand:

Visual Presentation Examples - Focus on Your Topic

Firstly, you need to determine your purpose and understand your audience's needs. If you are going to present in a seminar with your audience of scientists, engineers, business owners… They are likely to care about data under simple charts and graphs, which explain the results or trends. Or if you are going to give a lecture for secondary students, your slides should be something fun and interesting, with more colourful pictures and interactive questions.

Visual Presentation Examples - Animation and Transition

When you want to add a bit of excitement to a slideshow and help to keep the listener more engaged, you use animation and transition. These functions help to shift the focus of audiences between elements on slides. When the transition style and setting are set right, it can help to give fluidity and professionalism to a slideshow.

Visual Presentation Examples - Devices for Interactivity

One of the approaches that improve communication between audiences and the use of visual aids is using technology assistance. You don’t want to take too much time to create well-designed visual aids while ensuring your presentation is impressive, so why not leverage a presentation app like AhaSlides ? It properly encourages participant engagement with interactive visual features and templates and is time-saving. With its help, you can design your presentation either formally or informally depending on your interest.

Visual Presentation Examples - Give an Eye-catching Title

Believe it or not, the title is essential to attracting audiences at first sight. Though don’t “read the book by its cover”, you still can put your thoughts into a unique title that conveys the topic while piquing the viewer’s interest. 

Visual Presentation Examples - Play a Short Video

Creative video presentation ideas are always important. “Videos evoke emotional responses”, it will be a mistake if you don’t leverage short videos with sound to reel in and captivate the audience's attention. You can put the video at the beginning of the presentation as a brief introduction to your topic, or you can play it as a supplement to explain difficult concepts. 

Visual Presentation Examples - Use a Prop or Creative Visual Aid to Inject Humour

It is challenging to keep your audience interested and engaged with your audience from the whole presentation. It is why to add a prop or creative visual aid to pull your audience's focus on what you say. Here are some ideas to cover it:

  • Use neon colour and duotones
  • Tell a personal story
  • Show a shocking heading
  • Use isometric illustrations
  • Go vertical

Visual Presentation Examples - Rehearsal and Get Feedback

It is an important step to make your visual presentation really work out. You won’t know any unexpected mirrors may come out on D-day if you don’t make the rehearsal and get feedback from a reliable source. If they say that your visual image is in bad-quality, the data is overwhelming, or the pictures are misunderstood, you can have an alternative plan in advance.

Visual Presentation Examples

What Makes a Good Visual Presentation?

Incorporate visual or audio media appropriately. Ensure you arrange and integrate suitable data presentation in your slides or videos. You can read the guidelines for visual aids applications in the following:

  • Choose a readable text size about the slide room and text spacing in about 5-7 doubted-spaced.
  • Use consistent colour for overall presentation, visual aids work better in white yellow and blue backgrounds.
  • Take care of data presentation, and avoid oversimplification or too much detail.
  • Keep the data shown minimum and highlight really important data points only.
  • Choose font carefully, keep in mind that lowercase is easier to read than uppercase
  • Don’t mix fonts.
  • Printed text is easier to read than handwritten text.
  • Use the visual to emphasize punctuation in your verbal presentation.
  • Say no to poor-quality images or videos.
  • Visual elements need to be strategic and relevant.

What well-designed visual aids should have?

To make an effective visual aid, you must follow principles of design, including contrast, alignment, repetition, and proximity.

Why is it important to keep visual aids simple?

Simple ads help to keep things clear and understandable, so the message can be communicated effectively.

What is the purpose of visual aids in the classroom?

To encourage the learning process and make it easier and more interesting so students would want to engage in lessons more.

Anh Vu

Tips to Engage with Polls & Trivia

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How to create visual presentations and eLearning

  • Written by: Richard Goring
  • Categories: PowerPoint design , Visual communication
  • Comments: 4

how to do visual presentation

Most presentations are a cascade of text-heavy Death-by-PowerPoint slides, while online learners suffer the torture of wading through page after page of brochures converted to click-through-eLearning. However you look at it, a wall of text doesn’t work to engage people or compel them to action, so it really can’t be effective. That’s why most people now recognize that using visuals is the way to go. But how do you create visual presentations and eLearning that works? We think there are six steps you need to follow.

Step 1. Understand the audience

how to do visual presentation

To know how to make a presentation effective, you need to understand the person on the receiving end and also decide what you’re trying to achieve. Are you trying to inform the audience of something – i.e. give them information they don’t have and help them understand it. Or persuade them to do something or change their behaviour – i.e. convince the audience the reasons to act in a certain way are stronger than the reasons not to. (Selling is typically a subset of this).

And it’s worth noting that a lot of the time, when you’re trying to inform people of something as your primary objective, you’ll also need to do at least a little persuasion, to get them to believe that your information is valid, valuable, and worth acting upon. Likewise, if you’re persuading people, you need to inform your audience so that they understand enough to be able to buy into your ideas.

When informing, you should have a clear idea of what exactly you are trying to inform about, and note it down in a couple of words so that you can easily refer back to it throughout the process.

If you’re persuading people, the same thing applies, but more specifically, we find it most helpful to think about this in terms of how the audience will benefit. What’s in it for them?

The options are many and various, but something short and punchy helps you to focus your story on what’s important to your audience and will make the story worth listening to.

Step 2: Identify key message or story

how to do visual presentation

Now you need to decide what information to present to your audience in order to achieve your goal. And assess how much your audience already know about the topic, so you don’t repeat unnecessarily.

Typically, anything you’re attempting to visualise into a visual presentation has a lot of detailed content with relatively little structure. So to help, we recommend you simplify down to the core message in a nicely structured way that’s easy to understand, which then helps you to pick out what detail is most important and how to bring everything together.

Then take the necessary pieces of information and organise them into a story that flows, so it’s easy to follow. Often the framework of Problem -> Solution -> Impact is a good one to follow.

  • Problem sets up the context and shows why this is something people need to know and pay attention to. It helps to frame the rest of the story.
  • Solution is the details of what happens, or how something works.
  • Impact is the end result – that will often lead to the outcome that your audience will achieve.

Step 3: Identify key objects

how to do visual presentation

The next job, within these short sentences, is to identify the objects that are crucial to telling the story.

Person, role, company – Typically these are physical things, like objects or people. You can easily spot some of these – any mention of people, groups of people, job roles, or companies, could be represented by a photo of someone, or a silhouette, or a logo.

Object, product – You may have things that aren’t people, but are still easily recognizable entities, like objects – a computer, a phone, a bicycle, a hippopotamus – or a product or service, which might be a little bit more abstract, like ‘consulting’ or ‘water treatment’ – but still a concept that you can easily put a label on. Pretty straightforward visually, you could use an icon if you just want to get across the idea of a deliverable, or a photo of the product, or a label of the product or service, or you might even have a logo for it, especially if it’s something fairly abstract.

Quote – If you want to show a direct quote from someone, try to keep it short and to the point. It should really speak for itself, which means you’re going to have to keep quiet and let the audience read it.

Location – Then you might have locations – a point on a map, like a city, or maybe a type of building, like a hospital or office tower, or it could be an office floor plan. It could be something more abstract like an objective or a target you’re aiming towards.

Data, measurable – And then you might be able to pick out some data, like figures, percentages, dates, costs, that sort of thing, or some kind of measurable quantity, which are similar but they’re more vague – concepts that you can quantify, but that don’t really have any ‘number’ attached to them – things like a level of risk, or confidence, or effort.

That’s a starter gallery of different types of key objects. What these things all have in common is that they can all be represented with some sort of visual device that can be easily recognized, so you don’t have to do too much explanation and the audience doesn’t spend too long trying to figure out what it is. You might be using pictures, or icons, or labels to represent these things to create your visual presentation, or they might make up part of a diagram, which is what we’re going to look at in the next part of the process.

Step 4: Establish relationships

how to do visual presentation

Once you know what’s involved in the story, start to look at the relationships between each of the key objects, and how they interact, which will give you the layout of the slide, the framework, or the diagram. There are plenty of options, but there are a few reliable regulars that you can draw on.

First you’ve got your different types of graph , which will probably be the first choice if you’re showing data. You could make an XY graph , two axes, and the data might be bars or lines, or an XYZ graph that shows a three dimensional data set, which might shrink or stretch across the three axes.  A pie chart , to show proportions – this might be useful if you have percentages, as long as they all belong to the same category. Or you could have a Matrix arrangement, showing where elements are placed in different regions.

Then you’ve got a few ways of laying out elements that are distinct from one another. If you’ve got a sequence of dates in your information, a timeline might be a good choice, or if you haven’t you could just show a process diagram . You might just want to lay out the elements in a two dimensional space , or play around with the proportions to make a three dimensional scene , to add focus in on some elements and put others in the background. A hierarchy arrangement can show how elements are ranked in layers, useful for organization diagrams , or you could use a mind-map style layout to show connections between one big idea and a few other ideas that are linked up to it, or to each other.

A few other options for showing how things relate to one another might be a cluster or Venn diagram , to show connections or intersections between ideas, a jigsaw if you’ve got a number of things that fit together to form a larger picture, or just to get the idea across that a couple of things are well-suited to one another, and if you’re talking about a causal relationship, where one thing directly affects another, a balance diagram might work well, or a sequence that shows a push-pull relationship between two things.

This is a fairly small selection of the types of layouts you could come up with to create a visual presentation or eLearning, and a lot of slides might use two or more of these at once in order to get a complex idea across. To work out which ones to go for, you’ll have to look at your information and think about how you’d explain it, the order you’d point to your key objects, and how those key objects are related to one another. Crucially, you also have to think about the overarching message that the slide is supposed to be getting across, which you established in steps 1 and 2.

Step 5: Create visuals

how to do visual presentation

Now is the time to bring everything together. The individual key objects that you’ve got, with the layouts that show the relationships between them. Think about the order you want the story to be told, which will inform the layout of your visual slides, but also the sequence in which you’ll want to use the individual elements. And animations are a real help here, as they can pace the flow of information and ensure that you keep the audience focused on the right thing at the right time. They can also be a key part of actually telling the story, to make things happen, change elements, and emphasize the relationships between your key objects.

So if you’re introducing new ideas you can add things onto the slide. If you’re simplifying a diagram or removing things you don’t need, you can remove . You can make things grow , or shrink to show changing amounts, or changing importance, and you can make things move around to new locations. If you want to combine elements together you can merge them into one, or connect them together. You can highlight something that’s especially important, for your key message, and show something being passed along from one person to another, or data being transferred. You can also change something into something else, by replacing it.

Again, there are countless examples of these, and you’ll probably want to use a few of them for each slide, but this should give you a few good ideas of ways to move your key objects around, change the relationships, and end up with the right kind of visual punchline. These things can all be done with native PowerPoint animation (and check our animation articles  and masterclass schedule for a lesson on animation if you’re not already a master at it!).

Step 6: Design

how to do visual presentation

What you should have now is an idea or sketch of everything that’s going to happen on your slide to tell the story. You ‘just’ need to bring it to life and share your ideas. That’s not always an easy task, but if you check out this post by my colleague Bethany on some practical tips to achieve good presentation design , this post on some of our favorite websites for free design resources , and this one on presentation design in general, you’ll have a good head start. And of course the various PowerPoint tutorials and master classes are a wealth of information to help you out.

And if you’d like to see some examples of presentations that we’ve developed using these ideas, and then created in PowerPoint, you can draw inspiration from our presentation portfolio , showing you that pretty much anything is possible in PowerPoint.

how to do visual presentation

Richard Goring

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By applying some key principles of presentation design, you can make your PowerPoint design really standout and deliver both a more ‘popping’, but also more effective presentation.

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Thank you very much, you are helping me to understand how to produce presentations so my students will want to see and learn from.

Great Estrella, lovely to hear that it’s working so well.

Its really helpful, thanks for providing such informative data in a unique way.

Just came across this while searching for Colour-Vision-Deficient-friendly PowerPoint tips. Aside from giving excellent advice, it’s wild that you’ve got graphics of what looks like Coronavirus in an article from 2017 – did you know something we didn’t 🙂 ?

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14 Virtual Presentation Tips to Help You Prepare and Deliver

person leading videoconferencing meeting, sitting at a table looking at a laptop

As society gradually shifts back to “normal” in the wake of the coronavirus pandemic—with some segments of the population resuming in-office work—there’s still no question that remote work is going to be more prevalent than it was pre-pandemic, perhaps for many years to come.

With that in mind, you still may not always be in the same room as folks you’re having meetings with—which makes virtual presentations something you’ll really want to master. Whether it’s a recurring work meeting, a sales pitch, a webinar, or any other kind of online session, there are specific things to consider that don’t apply to in-person events. At the same time, there are also upsides to virtual events—if you know how to take advantage of them.

Let’s dive into some of the challenges—and opportunities—when it comes to virtual presentations, along with concrete, expert-sourced advice on how to prepare for your presentation, how to lead it successfully, and what to do afterward.

How Are Virtual Presentations Different?

As with anything, there are positive aspects as well as downsides when comparing virtual presentations to in-person ones.

Pros of Virtual Presentations

  • They’re less intimidating. People who don’t feel comfortable presenting in person might be less daunted doing so remotely. Plus, on the other side of things, attendees can keep their cameras off and still participate in meaningful ways more easily.
  • They’re accessible to people across geographical areas, which means you can address coworkers from different offices or bring in a diverse audience for a webinar.
  • They give you an opportunity to dive deeper with the chat feature to read comments or answer questions that participants may not have felt comfortable asking in person—making them more inclusive.
  • Features like polls and surveys are easy to administer during a virtual presentation, providing the opportunity for real-time feedback.

Cons of Virtual Presentations

  • The lack of body language cues can make it hard to “read the room” or gauge people’s interest, engagement, confusion, and other reactions during your presentation.
  • Quiet participants may be more easily overlooked or talked over, so you may not get all the input you’re looking for.
  • It can be harder to generate organic conversations or connections.
  • There’s always the risk of technical issues affecting the presentation.

With these pros and cons in mind, how do you successfully pull off a virtual presentation? Read on for 14 tips to help you before, during, and after your next virtual offering.

Before the Presentation

1. get clear on your purpose.

Clarity is always key, says  Stacey Edelstein , Cofounder and Design Director at the creative studio Raygun. She spends most of her current workdays running or supporting virtual presentations, from in-house presentations for her agency clients to group meetings she’s facilitating for local organizations.

Virtual events usually require you to work a little harder to maintain folks’ attention; if you’re disorganized or veer off track, people’s minds will wander and it will be harder to reengage them.

“ Zoom fatigue is real, so it’s important to be intentional around the purpose of the presentation first. What is the ‘why’ behind what you’re doing? Build your outline or script from there,” Edelstein says. “As a friend once told me, ‘Start with the headline.’” Edelstein keeps her talk centered on what she wants people to remember when they walk away. Anything beyond that can be included in a handout or perhaps a follow-up communication.

2. Ask Questions in Advance

For webinars and other online events,  Femily , a gender and inclusion advisor in Silicon Valley, likes to use the sign-up or registration page as a chance to get some insight into who is attending. You can ask a question or two as they register to learn if they have pressing questions about the topic, what they’re hoping to gain from the event, and more. You can even use the information you get from these questions to prepare your talk.

If you’re presenting to colleagues at work, you can take a similar approach by sending an email ahead of your presentation and asking folks to send you questions in advance.

3. Get Creative With Visual Content

Lean more on visuals and go easy on the text if you’re using a slide deck to accompany your talk, Edelstein says. A wall of text will take people away from what you’re saying. “At our San Diego Design Week event last year, we used a simple slide deck with big, bold type to complement the conversation without distracting from what was being said.”

But don’t be scared to get creative and try new things here. For instance, you can use relevant images like GIFs, memes, and other photos to connect with your audience and visually communicate your points, says Chris Zullo, Practice Director of Marketing at the cloud solutions provider AllCloud, who has extensive experience presenting both at work and at virtual conferences like London’s Calling and Virtual Dreamin.

Whether or not memes and GIFs feel like the right fit for your audience, you can still make your presentation visually enticing.  Marcia Dickerson , a management consultant and college professor who’s been teaching online classes and workshops to all different sizes and types of groups, likes to use color, graphics, and art to spruce up her slides, which she designs via Canva.

4. Remember Practice Makes Perfect

Ideally, you’ll gather your content and then start practicing with time to spare. “Before a virtual presentation, just like any other, you need to practice, practice, practice,” Dickerson says. In some ways, it’s even more important to do ahead of a virtual presentation. “If you’ve got your content down cold, you can pay more attention to the cues you get. I will often watch the chat function during webinars to see if a question comes in, and that’s not easy to do if you don’t know your content.”

You should also be sure to test any equipment you might be using or any features you aren’t familiar with—just as you would for an in-person event. “Many presentations are derailed due to avoidable technology issues,” Edelstein says. “Make sure to practice on your preferred platform to find your flow and get comfortable using tools like screen share, breakout rooms, etc.”

5. Consider Asking for Help

If you’re able to, it may be beneficial to enlist someone to help run your presentation. That way, if you have technical issues during your talk, you’ll have backup. “I had an experience in which my computer shut down right in the middle of a webinar,” Dickerson says. “I was able to log in on my phone and assign a friend to be the new host, and she told the group I’d be back. Now, I always get someone to attend as a cohost in case that happens again.”

You can also ask the cohost to monitor the chat or Q&A features while you speak, so you can stay focused. Edelstein says that at her company, they call their tech support attendees “chat cheerleaders” and ask them to cue slide decks and videos, manage breakout rooms, and, as the nickname suggests, help engage people in the chat while the speaker talks.

During the Presentation

6. optimize lighting and sound quality.

Proper setup really helps you come across clearly and professionally. Here are some tips to help you get it right:

  • Make sure your lighting sources are coming from in front of you (not from behind). It prevents you from appearing as a shadowy silhouette and just plain looks better.
  • If you can, invest in webcams and microphones to up your presentation quality; there’s no need to spend a ton of money, but do some research to see what options are available at your price point.
  • Look around your space and try to anticipate any possible sound distractions and how you can minimize those.
  • If possible, try to present in an area with limited hard surfaces—like a room with carpet—to boost your sound quality. Dickerson knows people who actually stuff comforters behind their computers in order to create a better sound experience while presenting.

7. Use Icebreakers and Music to Set the Mood

Make a great first impression on the group by starting things off in a fun way. “ Ask them something about themselves  or the topic. Play a video,” Femily says. “The first minute of people logging on is the most important to set the energetic tone for the session.”

Edelstein agrees; her preferred way to start a session is by playing music as people enter, right before the meeting starts. “It really helps with those awkward silences!”

Of course, you’ll need to adapt your kickoff to the situation. If you’re presenting to senior leadership at your company and you know this crowd tends to be buttoned up, you might opt for a serious question related to the topic at hand over loud dance music.

8. Remember You May Have to Bring More Energy Than Usual

You might have to be a bit larger than life when you’re presenting remotely—whether that means standing instead of sitting to keep yourself engaged; wearing a fun, bright color to pep yourself up; or using body language more than usual to show attendees you’re listening.

Dickerson likes to keep the self-view option on in a larger group. “It’s a check to be sure that my gestures and facial expressions are big,” she says. “I feel it helps me to try to be just as big and exuberant on a virtual presentation as I would in a large lecture hall.”

9. Consider Hiding Self-View

While there are times when it may be appropriate to keep self-view on, as Dickerson does with larger groups, in other cases, it may be best to turn it off. You don’t look into a mirror the whole time you have a conversation or teach a class, so why would you want to during an online presentation? Hiding self-view can make you feel less awkward, Dickerson says. Experiment to see what feels right for you in different scenarios.

10. Know When to Mute Yourself

If you’re doing any kind of event, meeting, or workshop where you aren’t speaking for a while, remember to use the mute button to cut down on background noise that could be distracting for attendees. For example, if you’ve delivered a prompt and are giving people 10 minutes to write their answers, this would be a perfect moment to use mute. Over time, toggling it on and off will become more natural, but it’s definitely something to be aware of if you’re newer to virtual presentations.

11. Encourage Participation

Because of the lack of body language and real-time input, you may have to take action to get feedback, Zullo says. Consider prompting the group with questions or polls if that works for your session. If you don’t have someone helping you out, you’ll also likely want to keep an eye on the chat yourself. You may decide to take a pause every so many minutes to read through any comments or questions that have come in, or you might keep an eye on it as you talk; whatever works for you is fine.

Outside of the chat window, you may need to give people more time than usual to speak up. “I’ve learned to pause a little longer for questions,” Dickerson says. “It takes people longer to unmute or be sure they aren’t talking over someone else. When someone does talk, I like to reply to them by name to make it more personal.”

If the platform you’re using has a breakout rooms feature, this can be a good way to get people into smaller groups and generate discussion. You can also have everyone go into breakout rooms and then come back to the main room to reconvene and discuss insights or discoveries together.

Dickerson also pairs her presentation with a worksheet that she emails out ahead of time when appropriate. Having a place to take notes or write down answers to questions you ask can help attendees remain engaged.

12. Be Yourself

At the end of the day, you may still be nervous even though the event isn’t in person. That’s OK! Femily encourages everyone to show up as they are, no matter who you are: “It’s vibrancy and bold statements that magnetize people. Be imperfect, wacky you!”

After the Presentation

13. don’t be scared to follow up.

After the presentation, you might need to email people for a number of reasons: to send out materials you mentioned during your talk, to recap takeaways and action items, to send them the recorded event, or to ask people to fill out a survey so you can get an idea of how the presentation went and what you could do better in the future.

If you’re speaking to a group of strangers, consider letting attendees know how they can get in touch with you. You might even have your last slide in the presentation display your contact info, so people have it in case they have questions or thoughts afterward. If you’re speaking to your coworkers, you can still encourage them to reach out to you (via email, on Slack, etc.) with additional questions and thoughts they may not have had time to share or may not have realized they had until later.

14. Reflect and Iterate for Next Time

Watch the recorded presentation and evaluate yourself, Edelstein says. This can help you get an idea of when people were most engaged during your talk and improve for your next presentation.

Brainstorm other ways you can get feedback to assess your performance. For example, if you did a webinar, the platform you used may have a way to track interactions and participation level. If you presented something at work, perhaps you can ask a colleague you trust for some insight on their experience as an attendee.

If for some reason you feel you fell short, don’t beat yourself up. Virtual presentations have the potential to create more distractions than usual, and that can affect your results, Zullo says. “You can put together an amazing presentation with all of the engagement, bells, and whistles, and still not see the quantifiable results,” he says. “Things can come up at home. People might have multiple screens and be multitasking. They may not be ‘present’ for whatever reason.”

Virtual presentations are likely here to stay. So you can always come back to this expert insight on how to prepare for, facilitate, and follow up after your presentation to help you become more comfortable leading and connecting online.

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A Non-Designer’s Guide to Creating Memorable Visual Presentations

Practical and simple design tricks to take your slides from “meh” to “stunning.”

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A Non-Designer’s Guide to Creating Memorable Visual Presentations

Visual Slides for a Visual Age

  • - Why all communicators must learn to become “visual communicators”

Chapter 1 - Visual Slides for a Visual Age

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A New Way to Think About Presentations

  • - The future of presentations
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What Is Your Message?

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  • Inspiration

17 fun presentation ideas (with video!) to wow your audience

Three professionals in a meeting, discussing over a digital tablet with positive expressions, using Biteable video maker.

  • 30 Mar 2023

So you want to be the next Steve Jobs. Or Martin Luther King. Or any other dazzling orator you look up to. But you need a little something to add to your presentation ideas – you don’t want to bore people to death with Powerpoint.

Whether you’re creating a sales presentation, an event presentation, or just showing your travel video to Uncle Ron, we’ve compiled some of the best ways to get your audience seriously hyped up about your message.

Biteable offers online video presentation software, so we know a thing or two about making engaging presentation videos. In this guide, we share some of our favorite video presentation inspiration and show you some of the different types of presentations you might consider.

When you’re ready to make your own video presentation, head over to  Biteable  for hundreds of brandable templates, video scenes, and workplace-ready animations. With Biteable, making a video presentation is as easy as making a PowerPoint – only a whole lot more fun.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Types of video presentations

If you’re looking to win over your audience with a presentation, videos are the best way to do it. According to Insivia, viewers retain  95% of a message  when they see it in a video, but only 10% if they have to read on-screen text.

When you’re making your presentation, you could either make your video the whole presentation, or just a part of the whole. Did you know, for example, that you can  embed a video in a Powerpoint document?  Either is possible with our video templates and it can be interesting to mix things up once in a while.

There are four main types of presentations:

  • Informative
  • Demonstrative
  • Inspirational

Picking the right one will ensure you’re onto a winner with your video presentation. For example, if you’re onboarding some new employees, you might choose a video template that’s an informative presentation like this one:

Or, if you want to show off how something works, a demonstration presentation might be what you want to create:

A persuasive presentation would involve creating a video more like this charity infographic example:

And if you want something a little more inspirational, try something like this positive quote video template.

But that’s not all, folks! If you’d like to check out more awesome Biteable video templates, visit our  templates page here .

Creative (and fun!) video presentation ideas

You’ve now picked the type of presentation you need. But how do you get creative with your video?

First of all, it’s important your video is top-notch. Without high-quality graphics and production value, your message may fall by the wayside. Choose online  video presentation software  that’s easy to use and makes great-looking videos. That’s where Biteable comes in.

Whatever the topic of your presentation, your video format and design need to match the overall tone and message.

Delivering a corporate presentation on climate change? A fast-paced, wildly colorful template with upbeat music is going to feel a little off-message.

To identify how to design your presentation, think about the feelings you want to evoke in your audience. Want them to be crying with laughter? Moved to tears? Motivated into taking action? Pinpointing the emotions behind your presentation will help you choose the right template and make the best video possible.

17 great video presentation ideas

Now you’ve nailed down the type of video presentation you want to make, it’s time to master the finer details. Here’s just some of the ways you can make your message sing.

1. Start with a bold statement

A bold statement can capture your audience’s attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. Something to make people sit up and take notice.

2. Tell a story

One of the best ways to get your audience’s attention is to tell a story – it’ll hit them right in the feels.

A personal, human story works because it the audience can relate to it on a personal level. Think about some stand-out examples of human stories that relate to your business or idea, and tell that story so people will connect with the central character. The bigger the emotion the better: love, longing, overcoming obstacles, things we’ve all had to deal with at some point in our lives.

Think about the  ‘story arc’  – how will you frame your message so the audience immediately empathizes?

If you’re selling trainers, perhaps you’ll talk about someone who’s training for a marathon. If you’re lobbying for women’s rights, perhaps you’ll tell a story of when a passing comment affected you deeply. Maybe you should think back to the decision that started your business, and start your presentation with that.

Here’s a great example of storytelling from one of the world’s top brands:

3. Use music

Music has great power to support and enhance the emotion in a video presentation, and has been proven to sustain an audience’s attention and aid in information retention. Music is used in movies to suggest an emotional state to the viewer, so why not in a video presentation?

Modern, up-tempo music will snap people to attention at the right moment, while slow, minor-key sounds relax the brain, which is useful for reviewing content so it can slip more easily into long-term memory.

It can be a struggle to find good quality  royalty free music , but here at Biteable we have a selection of great royalty free tracks (or you can upload your own if you’re that way inclined).

Music is one of the most critical (and often overlooked) aspects of any presentation. Here’s a good example of a Biteable template where the music does a great job of supporting the message.

4. Visual metaphor

Research has shown that combining pictures and text is one of the best ways to help people engage with and retain information. There’s something about how our brain works that makes text by itself far less memorable, so if you can combine something visual with your message, you’ll keep people’s attention longer and they’ll remember more of your presentation.

Talking to a group of people about taking action on something that scares them? A picture of someone diving or bungee jumping could work. Telling your boss how important that company retreat is next year? Show them an image of happy, relaxed people with their toes in the sand.

It doesn’t have to be obvious and clichéd, either. Closed doors, wide open roads, and lighting a candle all have subconscious messages that you don’t really need to explain. (Whatever you do, just don’t use the ultimate cliche: the overused  ‘water ripple’ .)

5. Use questions

Questions can be a great way to open a presentation, because they encourage the audience to think for themselves. It opens them up to a realm of critical thinking, which is perfect when you’re gonna sock it to them with your impactful message.

‘Did you know 15 billion trees are cut down each year?’

‘Have you ever considered what life would be like if you didn’t have to save money?’

The art of asking questions in a presentation means you can incorporate them into your video as a great lead-in. Combined with some appropriate music, it can really get your audience thinking about the issue, and then you’ll go on to explain exactly what your solution is.

Having a laugh can really do a lot to win over an audience. There’s no need to be too serious, and even if you’re dealing with a heavy topic, lightening the mood can work wonders.

Whether you’re looking to create a funny sales video, an event presentation, or a presentation for an interview — one thing’s for sure, you can’t go wrong by including humor.

7. Repetition

Simple. Effective. Powerful.

Repetition can be used in several ways: by offering several one-word sentences in a row (the repetition is in the rhythm), or by repeating a word or a key phrase several time throughout your presentation.

In his famous Stanford speech in 2005, for example, Steve Jobs concluded by saying  “Stay hungry. Stay foolish.”

Repetition is powerful. It drives home your key message and strengthens your position.

8. Motion Graphics

Motion graphics  are basically animation with text as a major component, and is a staple of what we do at Biteable.

When you use moving graphics in a presentation, it instantly captures attention. If your audience is just taking their seats, or are halfway through hearing your story, there’s no doubt they’ll sit up and take notice if you introduce some cool motion graphics, like this Meeting Tips example.

Although they can sometimes feel clichéd, quotes are a great way to impart a message in a presentation. Want your audience to understand something complex? A quote from Einstein should do it. Or would you like to say something meaningful and poetic? A couple of lines of Shakespeare should convey some wisdom.

10. Audio narration

Narration can give a different mood to your presentation, especially if the voice is powerful and the words are heartfelt. Use it to change the tone or pace of your presentation and it will certainly keep your audience hooked if there’s a danger of them losing interest.

11. Go bright with color

Color can have a huge effect on how your video comes across. Don’t be afraid to experiment. The contrasts of black and white can be extremely effective, but you can also grab people’s attention with some carefully-chosen primary and secondary colors, like in our Motion Graphics template.

12. Use illustrations

Illustrations are a great way to communicate information, especially if you’ve got lots to say. Whether you want to create a crowd of people or a cool depiction of some new fancy gadget, illustrations can draw the eye and make your presentation more interesting.

13. Infographics

When you utilize infographics, you can pack in a huge amount of data and information without confusing your audience. Think pie charts, digital numbers, and ascending animated graphs. These can show your audience boring data in an exciting way.

14. Create interesting transitions

The one advantage of video over a standard presentation is that you can do all types of funky things with transitions, like a whip pan transition, when the camera quickly pans between scenes. It’s a bit like a wipe, but much faster. Check out our full article on transitions  here .

15. Make it look cinematic

Adding a cinematic touch can help your audience feel receptive to your message because subconsciously, they will associate these elements with being at the cinema, eating popcorn, and generally having a good time.

16. Go retro

A cool, retro look for your presentation will make it hard to ignore. By going retro, you add a little bit of cheeky style to your message. You don’t need to go  quite as retro as the template below, but taking a step back in time is a sure way to add a little bit of zing to things.

17. End on a meaningful note

Your presentation will only give your audience a lasting impression if you end it right.

It’s important to let the audience know what you want them to do next: to visit a website for more information, to ponder an idea or new direction, or to take action toward a particular goal.

An attention-grabbing visual will work really well here, along with a meaningful end to the music – a change of pace, volume, or pitch.

What’s the takeaway message? A strong CTA (call to action) will ensure your presentation is memorable and much more likely to be talked about.

Video brings your presentation alive

Of course, we’re a little biased here at Biteable, but we’ve also sat through enough mind-numbingly dull presentations to know that video offers a delightful treat for your audience. It brings your message to life in a way no other medium can.

Ready to start crafting your presentation? Check out our range of templates  here .

Make stunning videos with ease.

Take the struggle out of team communication.

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IMAGES

  1. How to Make Appealing Visual Presentations?

    how to do visual presentation

  2. How to create visual presentations and eLearning

    how to do visual presentation

  3. How to create visual presentations and eLearning

    how to do visual presentation

  4. How to create visual presentations and eLearning

    how to do visual presentation

  5. Presentation Design: Beginner’s Guide (Tips, Tools & Templates)

    how to do visual presentation

  6. 6 Design Tips On How To Make An Effective PowerPoint Presentation

    how to do visual presentation

COMMENTS

  1. Visual Presentation: Tips, Types and Examples

    9. Add fun with visual quizzes and polls. To break the monotony and see if your audience is still with you, throw in some quick image quizzes or polls. It's like a mini-game break in your presentation — your audience gets involved and it makes your presentation way more dynamic and memorable. 10. Use visuals wisely.

  2. How To Create A Great Visual Presentation: The Dos & Don'ts

    These tips can be useful because they can be applied to all your presentations in general. Step 1 is to ask yourself who your audience is and how to convey the key message you have in mind to them. Once you settle on your message, you can start designing your slides with that direction in mind. You may wonder how to connect with an audience ...

  3. How to Create Engaging Virtual Presentations: Tips and Best Practices

    How to make your slides more visual: The easiest way to craft more visually appealing slides is to reduce the amount of content on each. Start by editing your slides to have 50% less content and see if the message is still clear. Remember that the words on the slides are only one part of the equation - images should contribute to rounding out the message, and the voiceover should really ...

  4. How To Make a Good Presentation [A Complete Guide]

    8. Apply the 10-20-30 rule. Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it! 9. Implement the 5-5-5 rule.

  5. The most important rule for visual presentations is to keep slides

    The best way to make sure the attention stays on you is to limit word count to no more than 10 words per slide. As presentation expert Nancy Duarte says "any slide with more than 10 words is a document.". If you really do need a longer explanation of something, handouts or follow-up emails are the way to go.

  6. How to Make a "Good" Presentation "Great"

    When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences. As an ...

  7. Tell Effective Visual Stories in PowerPoint Presentations (+Video

    Effective visual presentations are a must. They cater to the expectations of modern audiences and help you tell a story with images, graphs, and more. The visual angle of a presentation explains ideas in a way that reaches your audience. The easiest way to tell a great visual story is to start with a template that already has a wealth of visual ...

  8. 5 essential preparation steps for a successful presentation

    Get started with TED Masterclass. When preparing for your presentation, there are 5 steps to keep in mind when preparing for your presentation. These include: choosing the right software for your needs, organizing your files, preparing your presentation materials, practice, and make sure to do a final test run.

  9. How to make a great presentation

    How to make a great presentation. Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression. Watch now. Add to list. 18:00. Nancy Duarte. The secret structure of great talks. 18 minutes . 18:00. David McCandless. The beauty of data visualization.

  10. 29 Presentation Tips (Only Professional Presenters Are Using)

    6 Create strong contrast. In your audience, you might have people sitting in the back of the room, relatively far away from your screen. To make sure they can still see your presentation slides, you need to create strong contrast. This means your text should easily stand out against your background.

  11. How to Create an Inspiring Presentation for your Workshop

    Create different formats for your presentation. If it's a Keynote or Powerpoint, have a PDF version available in case of any tech issues you'll still have a high-quality version available. If including video, have backup screen-shots as images to demonstrate your points in case the video doesn't run. Be analog ready.

  12. 18 Presentation Design Tips For Success

    Emphasize key points with text and images. Label your slides to prompt your memory. 1. Include less text and more visuals in your presentation design. According to David Paradi's annual presentation survey, the 3 things that annoy audiences most about presentations are: Speakers reading their slides.

  13. Creating Effective Presentation Visuals

    6. Prepare. Many people underestimate how much time they need to set aside to prepare for a presentation. They'll spend days creating content and visuals but only a few hours practicing. Allow extra preparation time to hone your message and feel fully confident in your presentation.

  14. What Are Effective Presentation Skills (and How to Improve Them)

    Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images. You'll make presentations at various ...

  15. What It Takes to Give a Great Presentation

    Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired ...

  16. Presentation Design: Beginner's Guide (Tips, Tools & Templates)

    Tip #17: Use Negative Space to Your Advantage. Negative space, or white space, is your best friend when it comes to making a visually appealing presentation slide. While many times overlooked or seen as a design inconvenience, you can use extra space to actually make your design look ten times better.

  17. 2024's Must-See Visual Presentation Examples to Power Up ...

    Types of Visual Presentation Examples. Some possible visual presentations include infographics, charts, diagrams, posters, flipcharts, idea board, whiteboards, and video presentation examples. An infographic is a collection of different graphic visual presentations to represent information, data, or knowledge intended more visually quickly and ...

  18. How to Make a Video Presentation With Audio in 8 Steps

    Technically, for a presentation to be a video presentation, it must be an MP4 or MOV file type. A video presentation can be shared online on YouTube, Vimeo and other social media platforms . The best part of a video presentation with audio is that you can share it widely without the need of being there to present the information in person.

  19. How to create visual presentations and eLearning

    We think there are six steps you need to follow. Step 1. Understand the audience. To know how to make a presentation effective, you need to understand the person on the receiving end and also decide what you're trying to achieve. Are you trying to inform the audience of something - i.e. give them information they don't have and help them ...

  20. 14 Tips for Your Next Virtual Presentation

    Use Icebreakers and Music to Set the Mood. Make a great first impression on the group by starting things off in a fun way. " Ask them something about themselves or the topic. Play a video," Femily says. "The first minute of people logging on is the most important to set the energetic tone for the session.".

  21. Presentation Design: A Visual Guide to Creating Beautiful Slides

    Practical and simple design tricks to take your slides from "meh" to "stunning.". Download for free. Chapter 1. Visual Slides for a Visual Age. - Why all communicators must learn to become "visual communicators". >> Download Now! Chapter 2. A New Way to Think About Presentations. - The future of presentations.

  22. 17 video presentation ideas to wow your audience

    Here's just some of the ways you can make your message sing. 1. Start with a bold statement. A bold statement can capture your audience's attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. Something to make people sit up and take notice. 2.