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The three essential elements of a great presentation.
All that may be true, but if you simply follow your slides, there is a very good chance you will read from them. There is also a good chance you will fail to ace two of the key parts of your talk—the opening and the closing. These are the areas of the presentation that engage and persuade the audience. And the parts that drive home your most essential message. If you skip them and jump right into the content—which so many speakers do—you may very well lose the chance to connect your audience with the content and convince them of your message.
So let’s take a look at the separate parts of the presentation, and be sure we understand exactly why they are needed, and how we might put them together for a terrific presentation or speech. Please note that even the most informal talks do better when you follow this format. With a little planning and practice it will become your “go to” structure.
Opening and key message
Content or Body of Presentation
Closing/repeat of key message/call to action
So even if time is short, the presentation is informal, or you just don’t know how to get started, make sure these three elements of your talk are well planned and that you deliver them with aplomb. Without these essentials, it might be just a bunch of words. With them, you have a compelling talk.
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I would love to hear from you. How do you structure your presentations for best results?
Author Gail Zack Anderson, founder of Applause, Inc. is a Twin Cities-based consultant who provides coaching and workshops for effective presentations, facilitation skills for trainers and subject matter experts, and positive communication skills for everyone. She can be reached at [email protected] .
Web site: www.applauseinc.net
Blog: www.managementhelp.org/blogs
twitter: @ApplauseInc
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Five tips to set yourself apart.
Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).
I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.
The task of each part for the presentation structure.
A successful business presentation requires careful planning and structuring. In this article, we will look at presentation structure, focusing on the three parts: Introduction, main body, and conclusion of a presentation. We will explore what each part does and specific tips to help structure these parts of the presentation in the best possible way.
Part 1: The introduction of a presentation
Part 2: The main part of a presentation
A successful presentation needs a well-structured agenda. It helps your audience to keep track and follow the content of the presentation. The agenda ensures that all important aspects of a topic are covered in the presentation.
An attractively designed and worded agenda can also help to capture the audience’s attention right from the start and get them excited about the presentation. For example, the agenda can be designed using images, language, or terminology that is specific to the audience’s goals and interests. In this way, the presenter signals that they value the audience’s time and interest and are tailoring their presentation to meet their needs. Read more about the importance of the agenda in presentations and learn how to use action titles profitably as well.
1. Greeting:
With a friendly greeting, you create a positive atmosphere right from the start. You give the audience the opportunity to arrive, get quiet and collect themselves and signal that it’s about to start. This phase is important to establish the audience’s concentration.
2. Introduction:
Briefly introduce yourself and your organization. Give an overview of who you are and what your role is in your organization. By doing this, you will give your audience direction and reinforce your expertise and credibility at the very beginning of the presentation.
3. Objective:
Briefly outline the topic of your presentation and explain what you hope to accomplish with the presentation. Make sure the goal of the presentation is clear and concise.
4. Context:
Explain the context in which the presentation will take place. Why is the topic important? Why is it relevant to the audience? Here you should also make sure that you connect with the audience and tailor your presentation to their needs and interests.
After the introduction, you should have achieved the following with your audience:
The main part is the most important part of your presentation from a content point of view. Here you present your information, argue for your position, try to convince the target audience or bring them to a decision. In short, the middle section is the heart of your presentation. It should be structured in a logical and comprehensible way and should be consistently oriented towards your presentation objective. The biggest challenge is to make the main part compact and not to ramble too much, but still not to make any jumps in content where you might lose your audience. Ideally, when building the main body, you follow the thought processes your audience might have and answer any questions that might pop into your target audience’s head. Of course, this requires a good knowledge of your target audience and also some experience. If you have given similar presentations before, you should take into account insights you can derive from audience reactions or questions, for example, when building your next presentation.
The main part should make up about 75% to 80% of the total duration of the presentation. These are our tips for the main body:
1. Precise headings:
Make sure the main body is clear and logical and use precise headings. They will ensure that your audience can follow your arguments. Headings that are to the point also help the speaker, for example, when you want to jump back and forth within the presentation.
2. Key messages:
Present your core messages and arguments in a logical order. Make sure to support your arguments with examples and facts to strengthen your position. Report from the field to show that you understand the needs of your target audience.
3. Visualization:
Make sure you make your information easy to grasp quickly. Whenever possible, you should make use of visualizations. Diagrams, icons, and images are quicker to grasp than columns of scrubs, and you’ll stick in their minds. Your audience is more likely to remember a good picture than the text on your slides.
After the main part, you should have achieved the following with your audience:
The closing section is the last part of your presentation and gives you the opportunity to emphasize your message once again. It’s not just about leaving a strong impression. The conclusion of your presentation determines whether you have achieved your presentation goal. Were you able to find supporters for your topic? Were you able to bring about a decision? Were you able to win a new customer? In order to be able to measure the achievement of your objectives, it is important to be specific at the end of your presentation. Depending on the goal, you can give an outlook here, agree on next steps or deadlines, or already distribute tasks. Use all possibilities for a binding exit and a concrete connection. Make sure that your topic is thought about further, a project is pursued or a collaboration is started. Otherwise, unfortunately, your presentation will be forgotten very quickly or other topics will push in front of it.
The conclusion of your presentation should be about 10% to 15% of the total duration of the presentation and include the following elements:
Summarize the most important points of your presentation again in a short and concise way. This will remind the audience of the key messages and strengthen your overall impression.
2. Call-to-action
Conclude your presentation with a call-to-action that fits your presentation objective. Ask the audience to make a decision, buy a product, or schedule a follow-up appointment with you. This will create commitment and ensure that your presentation objective is achieved.
Give an outlook on future developments or projects. Show the next steps or point out follow-up topics. By doing so, you show that you know the processes and are also an expert for the next steps and implementation.
4. Thank you
Conclude your presentation by thanking the audience. Show your appreciation for the interest and time the audience invested in your presentation. You can also include your contact information and offer to answer questions or provide further information. The thank you note should come from you in person; you don’t need a slide for that. Also read our tips for PowerPoint closing slides .
You can find many more very helpful tips on presentation structure in our blog articles on the golden thread of your presentation and presentation structure .
Whether you're presenting to co-workers or conference attendees, a strong presentation can create buy-in, generate interest, and even further your career..
Whether you're presenting in a boardroom or at a conference, a strong presentation can go a long way toward furthering your career. If you project confidence and competence, you'll be able to engage and impress any audience.
But as you might imagine, pulling off a great presentation or conference talk isn't easy. A confident speaker can still be foiled by a low-quality presentation deck , and likewise, a great deck can't make up for lack of preparation .
I've had the question of what makes a great presentation on my mind a lot lately. On March 9, I'll be speaking at SXSW for the third year in a row. My talk is called " The Visual-First Method: Boost Conversions Now ," and will explain how organizations can transition into making visual communication their primary means of communicating both internally and externally. After nine years running a visual communication agency, it's a topic I know well. Even so, a great deal of preparation goes into this and all the talks that I deliver, which total dozens a year.
With all of this in mind, I'll outline the six elements that every successful presentation needs.
What are you trying to achieve with this presentation? Should your audience walk away impressed and informed with what you achieved? Ready to learn more about your company? Excited to download your ebook?
Define your goals clearly, right at the outside. The objective of your presentation will drive everything from your script to your slide deck.
No one likes to sit through an hour-long sales pitch. Nor do they want to hear a talk that doesn't teach them something, or benefit them in some way. So if you think that talking about what your company does for the entirety of your next conference presentation is a good idea, you're sorely mistaken.
Every presentation should genuinely and meaningfully offer value to its audience. That means sharing key strategies that have worked for you; offering up enlightening data or insights; or telling a story that they may be able to learn from. Only in considering your audience's needs will you gain their confidence and trust.
Yes, you absolutely need to practice. What you say should not only be said clearly, it should be delivered in an organized fashion and should be carefully coordinated with what you show on screen. Practice also helps you project confidence as a speaker, and that, too, will be more compelling for your audience.
And even if you've done this presentation a dozen times, rehearsal is essential. After all, every audience is different, so you may need to adjust your presentation each time to your audience's unique needs and interests.
We've all attended one of those presentations where the slide deck had too much text. It's impossible to read more than a few words at a time while also listening attentively to the speaker.
Don't give attendees a reading assignment. It'll make the overall experience of your presentation less enjoyable. Your audience is liable to feel distracted and even a little stressed. Instead, focus on visualizing the topics you're discussing and supplementing them in meaningful ways -- with the help of graphs, for example.
On my conference presentation, I include my company's logo and our Twitter handle on every slide. I want to make sure that the audience has ample opportunity to learn who we are, and to reach out and connect. This is especially useful for conference presentations, and may not be necessary for internal presentations at your place of work. Still, don't forget to make sure that everyone has a way to reach out to you, and remind them of your name and contact information on your last slide.
Just as every presentation has a clearly defined goal, so too must it have a clear call-to-action. What do you want your audience to do at the end of your presentation? You'll need to give them an easy way to follow through on next steps.
At conferences, I like to leave audiences with a way to learn more about the topic I've been discussing. That's why I'll often share a link to an ebook at the end of my talks.
Still, when it comes to calls-to-action, there are as many options as there are goals. Determine what's right for you.
Incorporate these strategies into your next presentation, and you'll see more engagement and improved conversions. It will also make for more satisfied audiences, no matter where you're presenting.
A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta
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You worked so hard designing your slide deck— or maybe not as hard if you used Beautiful.ai— and you most certainly want your audience to receive your message. How frustrating would it be if instead, people walked away from your presentation without following, understanding or remembering anything you had to say?
Want to ensure you design a stellar presentation that is effective, engaging and memorable? Sure, there are some elements common to all visual presentations… but we won’t bore you with instructions for designing another frankendeck . Check out the following 16 elements of powerful presentations:
Start on an engaging foot and break the ice with your audience through a brief activity. You could ask a fun icebreaker question such as, “What movie most closely resembles your life?” or, “What vegetable would you be?” and encourage conversation. Or, you could conduct a short quiz or poll related to your presentation topic.
Another way to break the ice with your audience is by playing a short and simple icebreaker game like, “Have you ever?” or “Two truths and a lie,” playing with either your entire audience or smaller groups seated together.
Humans are social creatures, and our brains respond to stories more than facts alone. Mankind has used storytelling to pass its wisdom and lessons to future generations since the days of painting cave walls. At the same time, we also respond to visual information— the largest parts of our brains are dedicated to visual stimuli, after all.
Combine the two concepts, and the resulting visual storytelling is one of the most effective ways to attract an engaged audience that remembers your message long after your presentation ends. Visual storytelling elements like photos, video and infographics more effectively tell your story leaps and bounds than the spoken word and text alone.
Just as visual storytelling makes for an engaging and memorable presentation , eye-catching images are ideal for attracting, retaining and refocusing audience attention. Look for images with bright and bold colors, interesting angles or exciting subjects, and your audience members’ eyes will stay glued to the screen.
By including statistics, facts and other data in the elements of a good presentation, you provide your audience with the evidence it needs to trust your message— if you can give the data meaning. Designing slides with too much text and too many numbers is a good way to put your audience to sleep.
Data visualizations , however, tell the data’s story. Present your data through elements like bar graphs, pie charts or pictograms. Beautiful.ai users can include all sorts of engaging infographics in their presentations with ease. Just input the data and watch as artificial intelligence designs the perfect infographic to illustrate it.
Eyes are attracted to movement. It’s why video is increasingly surpassing text in popularity for receiving information. You can add movement and draw your audience’s eyes back to your presentation by animating your slides. One of the simplest animations to add are the transitions between slides, but Beautiful.ai users can even animate their infographics and add motion to various elements of individual slides.
If you present slides that are overcrowded or cluttered, nobody is going to want to look at them for very long. Not only that, but your audience probably can’t digest that much information from a single view. Keep your slides simple and tidy. It’s better to add more slides than to add too many elements to each.
Beautiful.ai users need not fear poorly designed slides. Every time new content is added, artificial intelligence adjusts the layout of the slide based on principles of great design recommended by the pros.
Music isn’t one of the more common elements of presentations, but it should be. After all, listening to music engages practically every neural subsystem. According to Johns Hopkins research , however, music embedded throughout a visual presentation “can sustain attention, while slipping the content into long-term memory.”
Dr. Ronald Berk, now an author and keynote speaker, says even background music, “can increase attention levels, improve retention and memory, extend focused learning time and expand thinking skills.”
Video is another effective element of presentations that attracts your audience’s attention and interest. Video elements can capture expert feedback if they can’t appear in person, illustrate activities that a still photo just can’t capture, demonstrate how products are used and, of course, add eye-catching movement to a slide deck.
What better way to capture an audience’s attention than by making them a part of the show? Audience interaction is an extremely effective element of a good presentation.
Invite audience members to get involved with your presentation, whether by inviting a single viewer to participate or by designating smaller groups or teams to interact together. Audience immersion can be achieved through activities like games, challenges, demonstrations or even short skits.
One classic element of a good presentation is the addition of props. Whether you pull out humorous objects that help to illustrate your topic, or design visual aids in addition to your slide deck, the use of props almost always adds some extra pizzazz to an otherwise ordinary presentation.
A powerful presentation will include slides designed with order and unity. Every slide in the deck should look like it belongs with all of the others. At the same time, you can select color palettes and typography that support the mood, tone or topic of your presentation.
Beautiful.ai users easily can ensure their slide decks feature orderly and cohesive designs by customizing a theme or brand style guide for every presentation so that elements like certain fonts, colors, margins and footers automatically are added to every slide. Just add your favorite design elements on a master slide.
What do you want your presentation to accomplish? If audiences are receiving your intended message, what does your presentation accomplish?
Be sure to define goals for your presentation, and only add content to your slide deck that supports those goals. Do you simply want to inform? Or do you want to persuade your audience to share a viewpoint or change a behavior? Determining your objective is a key element of a powerful and effective presentation.
Don’t take any chances that your audience will misinterpret your message or fail to understand the objective of your presentation. Cut straight to the core of your message with a clear call to action.
To ensure your call-to-action is effective, be sure to start with a strong commanding verb, use words that insight emotion or enthusiasm and provide your audience with a reason they should take the suggested action.
All of your hard work designing a powerful slide deck might be for naught if your presentation doesn’t feature a memorable ending . One of the most effective ways to achieve a strong conclusion is by including an end-of-presentation slide. This slide could include a summary, a call-to-action, a joke or an interesting quotation that will leave audiences pondering long after you’ve finished presenting.
Interjecting hooks in between key points of a presentation is an effective way to refocus an audience’s attention. Meanwhile, ending a presentation with an earworm can keep people thinking about your topic for hours or days. While they serve different purposes, hooks and earworms are very similar and each can be accomplished by examples such as a funny story, a joke, an insightful quotation, a fun fact or a rhetorical question.
Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.
7 tips for successful public speaking, medical presentations: how to present effectively on urgent topics, how to design and deliver a 5-minute presentation, these 5 hacks will change the way you work.
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Blog Beginner Guides 8 Types of Presentations You Should Know [+Examples & Tips]
Written by: Krystle Wong Aug 11, 2023
From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.
Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression.
Don’t worry if you’re no designer — Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.
Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience.
Click to jump ahead:
How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .
When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:
Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation.
This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.
When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.
Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions.
If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation .
This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.
With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.
Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with:
A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action.
A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.
These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention.
Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.
Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation.
Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.
To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection.
You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.
Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.
A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features.
Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.
A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:
Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life.
Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors.
Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.
Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.
Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.
Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.
Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.
Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.
Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills .
Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:
Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type.
For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.
Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations.
If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.
Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types.
For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.
Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.
Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.
Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.
Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.
Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.
Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.
To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.
Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic.
To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.
To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience.
You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.
Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services.
Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly.
That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.
Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started.
Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:
In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.
Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.
Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!
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August 3, 2018 - Dom Barnard
For many people the thought of delivering a presentation is a daunting task and brings about a great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.
Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.
If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.
Research has supported this, with studies showing that audiences retain structured information 40% more accurately than unstructured information.
In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.
Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:
Before choosing the presentation’s structure answer these questions first:
When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.
This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.
Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.
Read our tips on How to Start a Presentation Effectively
In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:
In this section also explain:
The way you structure your introduction can depend on the amount of time you have been given to present: a sales pitch may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.
Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.
The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.
When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.
In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.
Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.
Follow these steps:
Conclude your talk by thanking the audience for their time and invite them to ask any questions they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.
Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.
The above was a description of a basic presentation, here are some more specific presentation layouts:
Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.
This structure is particularly useful in persuading the audience.
As well as incorporating stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.
Storytelling for Business Success webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.
Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.
The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.
When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done using speech transitions which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.
Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:
Signify to the audience that you will now begin discussing the first main point:
Move from one point to a similar one:
Internal summarising consists of summarising before moving on to the next point. You must inform the audience:
You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.
A common technique for incorporating movement into your presentation is to:
Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:
There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:
Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a 10-20-30 rule :
Here are some additional resources for slide design:
Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices. Clean transitioning between speakers is very important in producing a presentation that flows well. One way of doing this consists of:
From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.
Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.
This presentation by ex-Google CEO Eric Schmidt demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.
Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.
Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.
However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.
As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.
By preparing a solid structure, and practising your talk beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.
It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.
Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.
Effective presentations, learning objectives.
Identify key features of an effective presentation.
When you’re giving a presentation at work, you’re essentially giving an informative speech. Many of the strategies and principles discussed in Module 9: Informative Speech apply to the situation of presenting at work as well. We’ll review a few key areas below. It is also important to keep in mind, however, that the way you approach a presentation for work will differ significantly depending on the context. In the professional context, your presentation has a specific function; before you begin putting it together, you need to find out as many details as possible about the function your presentation will be performing. Are you speaking to coworkers? Potential clients? Community leaders? Other experts in the field? Keep in mind that your presentation fits into a larger picture that includes workplace culture, community visibility, and/or brand identity.
The key elements of a good presentation are content , organization , and delivery . There are both substance and style aspects of content. Substance elements include the originality and significance of your idea, the quality of your research and analysis, clarity, and the potential impact of your recommendations. Style aspects of content include confidence and credibility, both of which have a significant impact on how you—and your message—are received.
Good organization starts with a strong opening and continues in a logical and well-supported manner throughout the presentation, leading to a close that serves as a resolution of the problem or a summary of the situation you’ve presented. The audience experiences good organization as a sense of flow—an inevitable forward movement to a satisfying close. This forward momentum also requires speakers to have a certain level of technical and information-management competency. To the latter point, good presentation requires a presenter to put thought into information design, from the structure and content of slides to the transitions between individual points, slides and topics.
Delivery entails a range of factors from body language and word choice to vocal variety. In this category, your audience is responding to your personality and professionalism. For perspective, one of the three evaluation categories on the official Toastmasters speaker evaluation form is “As I Saw You” with the parenthetical items “approach, position, personal appearance, facial expression, gestures and detracting mannerisms.” A good presenter has a passion for the subject and an ability to convey and perhaps elicit that emotion in the audience. Audience engagement—through eye contact, facial expression, and perhaps the use of gestures or movement—also contributes to an effective presentation. However, to the point in the Toastmasters evaluation, gestures, movement and other mannerisms can be distracting. What works is natural (not staged) movement that reinforces communication of your idea.
With those key features and presentation-evaluation criteria in mind, let’s add a disclaimer. The reality is that your features won’t matter if you don’t deliver one essential message: relevance.
Whether you think in Toastmasters’ terminology—”What’s in it for me? (WIIFM)” from the audience perspective—or put yourself in the audience’s position and ask “So what?” it’s a question that you need to answer early.
In this speech, presentation coach Richard Mulholland offers a memorable formula for effective presentations: give the audience a reason to care; give them a reason to believe; tell them what they need to know; tell them what they need to do. [1]
You can view the transcript for “Richard Mulholland provides a Formula for Delivering Effective Presentations” here (opens in new window) .
Mulholland makes his point clearly by “rewriting” a TED talk he once saw (beginning at 0:53). As Mulholland points out, the topic was fascinating, but the speaker failed to give his audience a reason to care about it from the outset. In Mulholland’s version of the speech, structured according to his four-part formula, the speech no longer buries the lead; it starts with a question that will grab the attention of the audience and “give them a reason to care.”
It may be helpful to think of your presentation as having three key moving parts or interlocking gears: purpose, audience, and message. Let’s walk through the presentation-development process at this planning level.
Generally, the first step in developing a presentation is identifying your purpose. Purpose is a multi-layered term, but in this context, it simply means objective or intended outcome. And why is this? To riff on the classic Yogi Berra quote, if you don’t know where you’re going, you might as well be somewhere else. That is, don’t waste your audience’s (or your own) time.
Your purpose will determine both your content and approach and suggest supplemental tools, audience materials, and room layout. Perhaps your purpose is already defined for you: perhaps your manager has asked you to research three possible sites for a new store. In this case, it’s likely there’s an established evaluation criteria and format for presenting that information. Voila! Your content and approach is defined. If you don’t have a defined purpose, consider whether your objective is to inform, to educate, or to inspire a course of action. State that objective in a general sense, including what action you want your audience to take based on your presentation. Once you have that information sketched in, consider your audience.
The second step in the presentation development process is audience research. Who are the members of your audience? Why are they attending this conference, meeting, or presentation? This step is similar to the demographic and psychographic research marketers conduct prior to crafting a product or service pitch—and is just as critical. Key factors to consider include your audience’s age range, educational level, industry/role, subject matter knowledge, etc. These factors matter for two reasons: you need to know what they know and what they need to know.
Understanding your audience will allow you to articulate what may be the most critical aspect of your presentation: “WIIFM,” or what’s in it for them. Profiling your audience also allows you adapt your message so it’s effective for this particular audience. That is, to present your idea (proposal, subject matter, recommendations) at a depth and in a manner (language, terminology, tools) that’s appropriate. Don’t expect your audience to meet you where you are; meet them where they are and then take them where you want to go together.
Returning to the site analysis example mentioned earlier, knowing your audience also means clearly understanding what management expects from you. Are you serving in an analyst role—conducting research and presenting “just the facts”—to support a management decision? Or are you expected to make a specific recommendation? Be careful of power dynamics and don’t overstep your role. Either way, be prepared to take a stand and defend your position. You never know when a routine stand-and-deliver could become a career-defining opportunity.
The third step is honing your message. In “TED’s Secret to Great Public Speaking,” TED Conference curator Chris Anderson notes that there’s “no single formula” for a compelling talk, but there is one common denominator: great speakers build an idea inside the minds of their audience. Ideas matter because they’re capable of changing our perceptions, our actions, and our world. As Anderson puts it, “Ideas are the most powerful force shaping human culture.” [2]
So if ideas are that powerful, more is better, right? Perhaps a handful or a baker’s dozen? Wrong. As any seasoned sales person knows, you don’t walk into a meeting with a prospective client and launch into an overview of every item in your company’s product or service line. That’s what’s known as “throwing spaghetti on the wall to see what sticks.” And that’s an approach that will have you wearing your spaghetti—and perhaps the dust from one of your client’s shoes on your backside as well. What audience members expect is that you’ve done your homework, that you know them and their pain, and that you have something to offer: a fresh perspective, an innovative approach, or a key insight that will change things for the better. As Chris Anderson says, “Pick one idea, and make it the through-line running through your entire talk.” [3] One message, brought vividly and relevantly to life.
So now that you have a macro view of the presentation-development process, let’s review what can—and often does—go wrong so we can avoid the common mistakes.
Many people have to give presentations for all sorts of reasons and it is often not the content that poses problems but everything else! So let’s focus on other important elements of a presentation:-
Maintain eye contact with the audience. That does not mean continuously scanning the audience like a lighthouse beacon or staring at anybody in your audience (as that can be very unsettling) but it does mean allowing the audience to believe you are communicating with them all and that they are all participants in this event. Maintaining steady (but not threatening) eye contact will also stop you looking at the floor, the ceiling or your notes. Nobody appreciates speakers hanging onto their scripts.
Stand tall and confident and show a positive attitude. Don’t slouch, fold your arms, keep your hands constantly in your pockets or fidget as these are all distracting for an audience. It is acceptable to walk a little but not too much as, again, that can divert attention from the main focus of the presentation and you should always face your audience so never turn your back on your listeners. Don’t be afraid to use your hands or arms to reinforce something you are saying but again not too much as that can be annoying.
Speak as clearly as you can (no mumbling) and find the right speed – not too fast or too slow. There may not always be a microphone available when you present (check this out beforehand) so learn to project your voice but don’t shout. Practice as much as necessary with friends or family or record yourself again and again on your phones or tablets until you are satisfied you can deliver your presentation naturally. Make sure you allow yourself time to breathe so incorporate pauses in the right places with judicious uses of signposting language. Plenty of practising and knowing your content should stop you making unnatural pauses and going ‘ahh’, ‘um’.
Show enthusiasm for your presentation by displaying positive energy, look like you care about what you are talking about (act if necessary; though if you do not care, why are you doing all this in the first place?) Do not be afraid to smile!
Question time might feel like the Spanish Inquisition paying a visit but it is a routine part of all presentation scenarios. Inevitably, during or after presentations, there will be questions from the audience. The best way to prepare for these questions is to know your topic in as much detail or depth as you can.
People who ask questions at presentations are not generally out to get you or catch you out. They are genuinely interested in what you have said and want to know more, so respond accordingly, after all it is great that they made the effort to listen to what you have said and still want to know more.
Be as gracious and polite as you can when taking questions from your audience. Be open, if you do not know the answer, don’t make it up, just be prepared to politely say you do not know the answer and that is an area you will need to research further or was outside the scope of the current topic. Never roll your eyes or make any other negative gesture following a question. If you need time to consider a reply, use a phrase such as ‘there are a few ways that the question/matter could be resolved but I think…’ just to give you a few vital moments to think but without a deathly silence surrounding you.
Above all, enjoy the experience of presenting. Yes, you are centre-stage so take the opportunity to shine!
IMAGES
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12 elements of a successful presentation. Here are 12 elements of a successful presentation that you may consider when creating your own: 1. Thorough preparation. One important element of a successful presentation is thorough preparation and ensuring that you tailor your presentation toward your audience and its needs.
2) Key elements of a captivating presentation. a) Understanding your audience. b) Crafting a compelling introduction. c) Developing a well-structured main content. d) Maintaining an engaging delivery. e) Handling Q&A sessions. 3) Conclusion.
Less is more; that is the rule. In video conferencing, the same approach applies; opt for a simple presentation, with moments for your audience to ask questions. If you need to submit complex charts, you can also send them in advance to avoid losing your audience's attention. 8. VISUAL CONTACT.
Credibility - use sources, facts, statistics to back up your content; deliver information confidently; know your information well. Emotions - engage your audience to feel something about your content. Stories - use examples and illustrations to create a "story element" to the presentation. Finally, to make your content effective ...
Main Elements of Presentation. A presentation is said to be effective if it has three main elements, which are as follows: Specific content: This refers to the information that a presentation will comprise. The information must be conveyed effectively so that it is absorbed by the audience in one sitting. It should be relevant and meaningful to ...
Repeat or rephrase your key message one last time. Make it be the first and the last thing your audience hears. If you have a call to action, state it here and say it strong. "Call today. Get started now. Remember to sign up.". These are clear calls to action. Plan and rehearse your closing.
Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired ...
An effective presentation must get three components right: Content. Design. Delivery. Each of these components has to be on the mark and they all have to work together, as well. When writing your content, decide on two or three main points and make sure that everything else that you write leads to those points.
In this article, we will look at presentation structure, focusing on the three parts: Introduction, main body, and conclusion of a presentation. We will explore what each part does and specific tips to help structure these parts of the presentation in the best possible way. The Agenda. Part 1: The introduction of a presentation.
The objective of your presentation will drive everything from your script to your slide deck. 2. It's useful to your audience. No one likes to sit through an hour-long sales pitch. Nor do they ...
If you want your presentations to be effective, you must give your audience a clear call to action. Invite them into a next step. If you neglect this step, the entire presentation will have missed the mark. Don't chicken out, and don't shy away. Be confident in the call, and make the ask. Effectiveness is something the team at Ethos3 always ...
Determining your objective is a key element of a powerful and effective presentation. 14. Calls to Action. Don't take any chances that your audience will misinterpret your message or fail to understand the objective of your presentation. Cut straight to the core of your message with a clear call to action.
3) The Delivery. Be confident! If you've prepared yourself and designed your presentation keeping your audience's needs in mind, this will be a lot easier. Don't overuse hand gestures. Speak firmly and loud enough for those in the back of the room to hear you. Don't fiddle. Pull your hands out of your pockets.
CREATE THIS PRESENTATION. 2. Persuasive presentation. If you've ever been swayed by a passionate speaker armed with compelling arguments, you've experienced a persuasive presentation. This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective.
This clarifies the overall purpose of your talk and reinforces your reason for being there. Follow these steps: Signal that it's nearly the end of your presentation, for example, "As we wrap up/as we wind down the talk…". Restate the topic and purpose of your presentation - "In this speech I wanted to compare…". 5.
Just as much as any other speech, a presentation to coworkers should be thoughtfully structured and carefully delivered to help your audience learn what they need to learn in a context that makes sense. The key elements of a good presentation are content, organization, and delivery. There are both substance and style aspects of content.
Advocate of the information. The three major elements of presentation do not include: Visual aids. The audience for a presentation consists of people who: vary in their level of information and purpose. To be able to give a good presentation, a full rehearsal is. necessary. Reading out a presentation is: not allowed.
This sequence consists of five key steps: Getting your audience's attention - Use an interesting "hook" or opening point, such as a shocking statistic. Be provocative and stimulating, not boring and unemotional. Creating a need - Convince the audience there's a problem, explain how it affects them.
Many people have to give presentations for all sorts of reasons and it is often not the content that poses problems but everything else! So let's focus on other important elements of a presentation:- Maintain eye contact with the audience. That does not mean continuously scanning the audience like ...