hypothesis formulation and testing in research methodology

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What is a Hypothesis – Types, Examples and Writing Guide

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Definition:

Hypothesis is an educated guess or proposed explanation for a phenomenon, based on some initial observations or data. It is a tentative statement that can be tested and potentially proven or disproven through further investigation and experimentation.

Hypothesis is often used in scientific research to guide the design of experiments and the collection and analysis of data. It is an essential element of the scientific method, as it allows researchers to make predictions about the outcome of their experiments and to test those predictions to determine their accuracy.

Types of Hypothesis

Types of Hypothesis are as follows:

Research Hypothesis

A research hypothesis is a statement that predicts a relationship between variables. It is usually formulated as a specific statement that can be tested through research, and it is often used in scientific research to guide the design of experiments.

Null Hypothesis

The null hypothesis is a statement that assumes there is no significant difference or relationship between variables. It is often used as a starting point for testing the research hypothesis, and if the results of the study reject the null hypothesis, it suggests that there is a significant difference or relationship between variables.

Alternative Hypothesis

An alternative hypothesis is a statement that assumes there is a significant difference or relationship between variables. It is often used as an alternative to the null hypothesis and is tested against the null hypothesis to determine which statement is more accurate.

Directional Hypothesis

A directional hypothesis is a statement that predicts the direction of the relationship between variables. For example, a researcher might predict that increasing the amount of exercise will result in a decrease in body weight.

Non-directional Hypothesis

A non-directional hypothesis is a statement that predicts the relationship between variables but does not specify the direction. For example, a researcher might predict that there is a relationship between the amount of exercise and body weight, but they do not specify whether increasing or decreasing exercise will affect body weight.

Statistical Hypothesis

A statistical hypothesis is a statement that assumes a particular statistical model or distribution for the data. It is often used in statistical analysis to test the significance of a particular result.

Composite Hypothesis

A composite hypothesis is a statement that assumes more than one condition or outcome. It can be divided into several sub-hypotheses, each of which represents a different possible outcome.

Empirical Hypothesis

An empirical hypothesis is a statement that is based on observed phenomena or data. It is often used in scientific research to develop theories or models that explain the observed phenomena.

Simple Hypothesis

A simple hypothesis is a statement that assumes only one outcome or condition. It is often used in scientific research to test a single variable or factor.

Complex Hypothesis

A complex hypothesis is a statement that assumes multiple outcomes or conditions. It is often used in scientific research to test the effects of multiple variables or factors on a particular outcome.

Applications of Hypothesis

Hypotheses are used in various fields to guide research and make predictions about the outcomes of experiments or observations. Here are some examples of how hypotheses are applied in different fields:

Science : In scientific research, hypotheses are used to test the validity of theories and models that explain natural phenomena. For example, a hypothesis might be formulated to test the effects of a particular variable on a natural system, such as the effects of climate change on an ecosystem.
Medicine : In medical research, hypotheses are used to test the effectiveness of treatments and therapies for specific conditions. For example, a hypothesis might be formulated to test the effects of a new drug on a particular disease.
Psychology : In psychology, hypotheses are used to test theories and models of human behavior and cognition. For example, a hypothesis might be formulated to test the effects of a particular stimulus on the brain or behavior.
Sociology : In sociology, hypotheses are used to test theories and models of social phenomena, such as the effects of social structures or institutions on human behavior. For example, a hypothesis might be formulated to test the effects of income inequality on crime rates.
Business : In business research, hypotheses are used to test the validity of theories and models that explain business phenomena, such as consumer behavior or market trends. For example, a hypothesis might be formulated to test the effects of a new marketing campaign on consumer buying behavior.
Engineering : In engineering, hypotheses are used to test the effectiveness of new technologies or designs. For example, a hypothesis might be formulated to test the efficiency of a new solar panel design.

How to write a Hypothesis

Here are the steps to follow when writing a hypothesis:

Identify the Research Question

The first step is to identify the research question that you want to answer through your study. This question should be clear, specific, and focused. It should be something that can be investigated empirically and that has some relevance or significance in the field.

Conduct a Literature Review

Before writing your hypothesis, it’s essential to conduct a thorough literature review to understand what is already known about the topic. This will help you to identify the research gap and formulate a hypothesis that builds on existing knowledge.

Determine the Variables

The next step is to identify the variables involved in the research question. A variable is any characteristic or factor that can vary or change. There are two types of variables: independent and dependent. The independent variable is the one that is manipulated or changed by the researcher, while the dependent variable is the one that is measured or observed as a result of the independent variable.

Formulate the Hypothesis

Based on the research question and the variables involved, you can now formulate your hypothesis. A hypothesis should be a clear and concise statement that predicts the relationship between the variables. It should be testable through empirical research and based on existing theory or evidence.

Write the Null Hypothesis

The null hypothesis is the opposite of the alternative hypothesis, which is the hypothesis that you are testing. The null hypothesis states that there is no significant difference or relationship between the variables. It is important to write the null hypothesis because it allows you to compare your results with what would be expected by chance.

Refine the Hypothesis

After formulating the hypothesis, it’s important to refine it and make it more precise. This may involve clarifying the variables, specifying the direction of the relationship, or making the hypothesis more testable.

Examples of Hypothesis

Here are a few examples of hypotheses in different fields:

Psychology : “Increased exposure to violent video games leads to increased aggressive behavior in adolescents.”
Biology : “Higher levels of carbon dioxide in the atmosphere will lead to increased plant growth.”
Sociology : “Individuals who grow up in households with higher socioeconomic status will have higher levels of education and income as adults.”
Education : “Implementing a new teaching method will result in higher student achievement scores.”
Marketing : “Customers who receive a personalized email will be more likely to make a purchase than those who receive a generic email.”
Physics : “An increase in temperature will cause an increase in the volume of a gas, assuming all other variables remain constant.”
Medicine : “Consuming a diet high in saturated fats will increase the risk of developing heart disease.”

Purpose of Hypothesis

The purpose of a hypothesis is to provide a testable explanation for an observed phenomenon or a prediction of a future outcome based on existing knowledge or theories. A hypothesis is an essential part of the scientific method and helps to guide the research process by providing a clear focus for investigation. It enables scientists to design experiments or studies to gather evidence and data that can support or refute the proposed explanation or prediction.

The formulation of a hypothesis is based on existing knowledge, observations, and theories, and it should be specific, testable, and falsifiable. A specific hypothesis helps to define the research question, which is important in the research process as it guides the selection of an appropriate research design and methodology. Testability of the hypothesis means that it can be proven or disproven through empirical data collection and analysis. Falsifiability means that the hypothesis should be formulated in such a way that it can be proven wrong if it is incorrect.

In addition to guiding the research process, the testing of hypotheses can lead to new discoveries and advancements in scientific knowledge. When a hypothesis is supported by the data, it can be used to develop new theories or models to explain the observed phenomenon. When a hypothesis is not supported by the data, it can help to refine existing theories or prompt the development of new hypotheses to explain the phenomenon.

When to use Hypothesis

Here are some common situations in which hypotheses are used:

In scientific research , hypotheses are used to guide the design of experiments and to help researchers make predictions about the outcomes of those experiments.
In social science research , hypotheses are used to test theories about human behavior, social relationships, and other phenomena.
I n business , hypotheses can be used to guide decisions about marketing, product development, and other areas. For example, a hypothesis might be that a new product will sell well in a particular market, and this hypothesis can be tested through market research.

Characteristics of Hypothesis

Here are some common characteristics of a hypothesis:

Testable : A hypothesis must be able to be tested through observation or experimentation. This means that it must be possible to collect data that will either support or refute the hypothesis.
Falsifiable : A hypothesis must be able to be proven false if it is not supported by the data. If a hypothesis cannot be falsified, then it is not a scientific hypothesis.
Clear and concise : A hypothesis should be stated in a clear and concise manner so that it can be easily understood and tested.
Based on existing knowledge : A hypothesis should be based on existing knowledge and research in the field. It should not be based on personal beliefs or opinions.
Specific : A hypothesis should be specific in terms of the variables being tested and the predicted outcome. This will help to ensure that the research is focused and well-designed.
Tentative: A hypothesis is a tentative statement or assumption that requires further testing and evidence to be confirmed or refuted. It is not a final conclusion or assertion.
Relevant : A hypothesis should be relevant to the research question or problem being studied. It should address a gap in knowledge or provide a new perspective on the issue.

Advantages of Hypothesis

Hypotheses have several advantages in scientific research and experimentation:

Guides research: A hypothesis provides a clear and specific direction for research. It helps to focus the research question, select appropriate methods and variables, and interpret the results.
Predictive powe r: A hypothesis makes predictions about the outcome of research, which can be tested through experimentation. This allows researchers to evaluate the validity of the hypothesis and make new discoveries.
Facilitates communication: A hypothesis provides a common language and framework for scientists to communicate with one another about their research. This helps to facilitate the exchange of ideas and promotes collaboration.
Efficient use of resources: A hypothesis helps researchers to use their time, resources, and funding efficiently by directing them towards specific research questions and methods that are most likely to yield results.
Provides a basis for further research: A hypothesis that is supported by data provides a basis for further research and exploration. It can lead to new hypotheses, theories, and discoveries.
Increases objectivity: A hypothesis can help to increase objectivity in research by providing a clear and specific framework for testing and interpreting results. This can reduce bias and increase the reliability of research findings.

Limitations of Hypothesis

Some Limitations of the Hypothesis are as follows:

Limited to observable phenomena: Hypotheses are limited to observable phenomena and cannot account for unobservable or intangible factors. This means that some research questions may not be amenable to hypothesis testing.
May be inaccurate or incomplete: Hypotheses are based on existing knowledge and research, which may be incomplete or inaccurate. This can lead to flawed hypotheses and erroneous conclusions.
May be biased: Hypotheses may be biased by the researcher’s own beliefs, values, or assumptions. This can lead to selective interpretation of data and a lack of objectivity in research.
Cannot prove causation: A hypothesis can only show a correlation between variables, but it cannot prove causation. This requires further experimentation and analysis.
Limited to specific contexts: Hypotheses are limited to specific contexts and may not be generalizable to other situations or populations. This means that results may not be applicable in other contexts or may require further testing.
May be affected by chance : Hypotheses may be affected by chance or random variation, which can obscure or distort the true relationship between variables.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Hypothesis Testing – A Complete Guide with Examples

Published by Alvin Nicolas at August 14th, 2021 , Revised On October 26, 2023

In statistics, hypothesis testing is a critical tool. It allows us to make informed decisions about populations based on sample data. Whether you are a researcher trying to prove a scientific point, a marketer analysing A/B test results, or a manufacturer ensuring quality control, hypothesis testing plays a pivotal role. This guide aims to introduce you to the concept and walk you through real-world examples.

What is a Hypothesis and a Hypothesis Testing?

A hypothesis is considered a belief or assumption that has to be accepted, rejected, proved or disproved. In contrast, a research hypothesis is a research question for a researcher that has to be proven correct or incorrect through investigation.

What is Hypothesis Testing?

Hypothesis testing is a scientific method used for making a decision and drawing conclusions by using a statistical approach. It is used to suggest new ideas by testing theories to know whether or not the sample data supports research. A research hypothesis is a predictive statement that has to be tested using scientific methods that join an independent variable to a dependent variable.

Example: The academic performance of student A is better than student B

Characteristics of the Hypothesis to be Tested

A hypothesis should be:

Clear and precise
Capable of being tested
Able to relate to a variable
Stated in simple terms
Consistent with known facts
Limited in scope and specific
Tested in a limited timeframe
Explain the facts in detail

What is a Null Hypothesis and Alternative Hypothesis?

A null hypothesis is a hypothesis when there is no significant relationship between the dependent and the participants’ independent variables .

In simple words, it’s a hypothesis that has been put forth but hasn’t been proved as yet. A researcher aims to disprove the theory. The abbreviation “Ho” is used to denote a null hypothesis.

If you want to compare two methods and assume that both methods are equally good, this assumption is considered the null hypothesis.

Example: In an automobile trial, you feel that the new vehicle’s mileage is similar to the previous model of the car, on average. You can write it as: Ho: there is no difference between the mileage of both vehicles. If your findings don’t support your hypothesis and you get opposite results, this outcome will be considered an alternative hypothesis.

If you assume that one method is better than another method, then it’s considered an alternative hypothesis. The alternative hypothesis is the theory that a researcher seeks to prove and is typically denoted by H1 or HA.

If you support a null hypothesis, it means you’re not supporting the alternative hypothesis. Similarly, if you reject a null hypothesis, it means you are recommending the alternative hypothesis.

Example: In an automobile trial, you feel that the new vehicle’s mileage is better than the previous model of the vehicle. You can write it as; Ha: the two vehicles have different mileage. On average/ the fuel consumption of the new vehicle model is better than the previous model.

If a null hypothesis is rejected during the hypothesis test, even if it’s true, then it is considered as a type-I error. On the other hand, if you don’t dismiss a hypothesis, even if it’s false because you could not identify its falseness, it’s considered a type-II error.

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How to Conduct Hypothesis Testing?

Here is a step-by-step guide on how to conduct hypothesis testing.

Step 1: State the Null and Alternative Hypothesis

Once you develop a research hypothesis, it’s important to state it is as a Null hypothesis (Ho) and an Alternative hypothesis (Ha) to test it statistically.

A null hypothesis is a preferred choice as it provides the opportunity to test the theory. In contrast, you can accept the alternative hypothesis when the null hypothesis has been rejected.

Example: You want to identify a relationship between obesity of men and women and the modern living style. You develop a hypothesis that women, on average, gain weight quickly compared to men. Then you write it as: Ho: Women, on average, don’t gain weight quickly compared to men. Ha: Women, on average, gain weight quickly compared to men.

Step 2: Data Collection

Hypothesis testing follows the statistical method, and statistics are all about data. It’s challenging to gather complete information about a specific population you want to study. You need to gather the data obtained through a large number of samples from a specific population.

Example: Suppose you want to test the difference in the rate of obesity between men and women. You should include an equal number of men and women in your sample. Then investigate various aspects such as their lifestyle, eating patterns and profession, and any other variables that may influence average weight. You should also determine your study’s scope, whether it applies to a specific group of population or worldwide population. You can use available information from various places, countries, and regions.

Step 3: Select Appropriate Statistical Test

There are many types of statistical tests , but we discuss the most two common types below, such as One-sided and two-sided tests.

Note: Your choice of the type of test depends on the purpose of your study

One-sided Test

In the one-sided test, the values of rejecting a null hypothesis are located in one tail of the probability distribution. The set of values is less or higher than the critical value of the test. It is also called a one-tailed test of significance.

Example: If you want to test that all mangoes in a basket are ripe. You can write it as: Ho: All mangoes in the basket, on average, are ripe. If you find all ripe mangoes in the basket, the null hypothesis you developed will be true.

Two-sided Test

In the two-sided test, the values of rejecting a null hypothesis are located on both tails of the probability distribution. The set of values is less or higher than the first critical value of the test and higher than the second critical value test. It is also called a two-tailed test of significance.

Example: Nothing can be explicitly said whether all mangoes are ripe in the basket. If you reject the null hypothesis (Ho: All mangoes in the basket, on average, are ripe), then it means all mangoes in the basket are not likely to be ripe. A few mangoes could be raw as well.

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Step 4: Select the Level of Significance

When you reject a null hypothesis, even if it’s true during a statistical hypothesis, it is considered the significance level . It is the probability of a type one error. The significance should be as minimum as possible to avoid the type-I error, which is considered severe and should be avoided.

If the significance level is minimum, then it prevents the researchers from false claims.

The significance level is denoted by P, and it has given the value of 0.05 (P=0.05)

If the P-Value is less than 0.05, then the difference will be significant. If the P-value is higher than 0.05, then the difference is non-significant.

Example: Suppose you apply a one-sided test to test whether women gain weight quickly compared to men. You get to know about the average weight between men and women and the factors promoting weight gain.

Step 5: Find out Whether the Null Hypothesis is Rejected or Supported

After conducting a statistical test, you should identify whether your null hypothesis is rejected or accepted based on the test results. It would help if you observed the P-value for this.

Example: If you find the P-value of your test is less than 0.5/5%, then you need to reject your null hypothesis (Ho: Women, on average, don’t gain weight quickly compared to men). On the other hand, if a null hypothesis is rejected, then it means the alternative hypothesis might be true (Ha: Women, on average, gain weight quickly compared to men. If you find your test’s P-value is above 0.5/5%, then it means your null hypothesis is true.

Step 6: Present the Outcomes of your Study

The final step is to present the outcomes of your study . You need to ensure whether you have met the objectives of your research or not.

In the discussion section and conclusion , you can present your findings by using supporting evidence and conclude whether your null hypothesis was rejected or supported.

In the result section, you can summarise your study’s outcomes, including the average difference and P-value of the two groups.

If we talk about the findings, our study your results will be as follows:

Example: In the study of identifying whether women gain weight quickly compared to men, we found the P-value is less than 0.5. Hence, we can reject the null hypothesis (Ho: Women, on average, don’t gain weight quickly than men) and conclude that women may likely gain weight quickly than men.

Did you know in your academic paper you should not mention whether you have accepted or rejected the null hypothesis?

Always remember that you either conclude to reject Ho in favor of Haor do not reject Ho . It would help if you never rejected Ha or even accept Ha .

Suppose your null hypothesis is rejected in the hypothesis testing. If you conclude reject Ho in favor of Haor do not reject Ho, then it doesn’t mean that the null hypothesis is true. It only means that there is a lack of evidence against Ho in favour of Ha. If your null hypothesis is not true, then the alternative hypothesis is likely to be true.

Example: We found that the P-value is less than 0.5. Hence, we can conclude reject Ho in favour of Ha (Ho: Women, on average, don’t gain weight quickly than men) reject Ho in favour of Ha. However, rejected in favour of Ha means (Ha: women may likely to gain weight quickly than men)

Frequently Asked Questions

What are the 3 types of hypothesis test.

The 3 types of hypothesis tests are:

One-Sample Test : Compare sample data to a known population value.
Two-Sample Test : Compare means between two sample groups.
ANOVA : Analyze variance among multiple groups to determine significant differences.

What is a hypothesis?

A hypothesis is a proposed explanation or prediction about a phenomenon, often based on observations. It serves as a starting point for research or experimentation, providing a testable statement that can either be supported or refuted through data and analysis. In essence, it’s an educated guess that drives scientific inquiry.

What are null hypothesis?

A null hypothesis (often denoted as H0) suggests that there is no effect or difference in a study or experiment. It represents a default position or status quo. Statistical tests evaluate data to determine if there’s enough evidence to reject this null hypothesis.

What is the probability value?

The probability value, or p-value, is a measure used in statistics to determine the significance of an observed effect. It indicates the probability of obtaining the observed results, or more extreme, if the null hypothesis were true. A small p-value (typically <0.05) suggests evidence against the null hypothesis, warranting its rejection.

What is p value?

The p-value is a fundamental concept in statistical hypothesis testing. It represents the probability of observing a test statistic as extreme, or more so, than the one calculated from sample data, assuming the null hypothesis is true. A low p-value suggests evidence against the null, possibly justifying its rejection.

What is a t test?

A t-test is a statistical test used to compare the means of two groups. It determines if observed differences between the groups are statistically significant or if they likely occurred by chance. Commonly applied in research, there are different t-tests, including independent, paired, and one-sample, tailored to various data scenarios.

When to reject null hypothesis?

Reject the null hypothesis when the test statistic falls into a predefined rejection region or when the p-value is less than the chosen significance level (commonly 0.05). This suggests that the observed data is unlikely under the null hypothesis, indicating evidence for the alternative hypothesis. Always consider the study’s context.

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HYPOTHESIS FORMULATION AND TESTING

Objectives:.

After completing this chapter, you can understand the following:

The description of hypothesis: Null and Alternate
The definitions of various important terms
The various types of research hypothesis
The detailed explanation of hypothesis testing
The description of Z-test
The description of t-test
The description of f-test
The description of types of errors in making a decision
The definition of ROC graphics
Is more than 50% of the Indians are under Above Poverty Line (APL) category?
How can I purchase a new car with a mileage above 20 km per litre?
How do we confirm that numbers of Tigers are reduced recently in Indian forest?

Such questions are answered by conductive studies ...

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hypothesis formulation and testing in research methodology

Quantitative Research in Mass Communications : R and RStudio

7 formulating research questions and hypotheses, 7.1 introduction to research questions and hypotheses.

In the realm of academic research, particularly within the field of mass communications, the formulation of research questions and hypotheses is a foundational step that sets the direction and scope of a study. These elements are crucial not only for guiding the research process but also for defining the study’s objectives and expectations. This section highlights the significance of research questions and hypotheses and elucidates the role they play in framing a study.

The Importance of Research Questions and Hypotheses in Guiding Research

Defining the Research Focus: Research questions serve as the cornerstone of any study, clearly outlining the specific issue or phenomenon that the research aims to explore. They help narrow down the broad area of interest into a focused inquiry that can be systematically investigated.

Guiding Methodology: The nature of the research question—whether it seeks to describe, compare, or determine cause and effect—directly influences the choice of research design, methods, and analysis techniques. Well-formulated questions ensure that the research methodology is appropriately aligned with the study’s objectives.

Facilitating Hypothesis Formulation: In quantitative research, hypotheses often stem from the research questions, proposing specific predictions or expectations based on theoretical foundations or previous studies. Hypotheses provide a testable statement that guides the empirical investigation and analysis.

7.1.1 Overview of the Role These Elements Play in Framing a Study

Structuring the Research Framework: Together, research questions and hypotheses establish the conceptual framework for a study, defining its boundaries and specifying the variables of interest. This framework serves as a blueprint, guiding all subsequent steps of the research process.

Informing Literature Review: Research questions and hypotheses inform the scope and focus of the literature review, directing attention to relevant theories, concepts, and empirical findings. This ensures that the review is tightly integrated with the study’s aims and contributes to building a solid theoretical foundation.

Determining Data Collection and Analysis: The formulation of research questions and hypotheses has direct implications for data collection methods, sampling strategies, and analytical techniques. They dictate what data are needed, how they should be collected, and the statistical tests or analytical approaches required to address the research questions and test the hypotheses.

Communicating the Study’s Purpose: Research questions and hypotheses effectively communicate the purpose and direction of the study to the academic community, stakeholders, and the broader public. They articulate the study’s contribution to knowledge, its relevance to theoretical debates or practical issues, and the potential implications of the findings.

In summary, research questions and hypotheses are indispensable components of the research process, serving as the guiding light for the entire study. They provide clarity, direction, and purpose, ensuring that the research is coherent, focused, and methodologically sound. By meticulously crafting these elements, researchers in mass communications lay the groundwork for meaningful and impactful studies that advance our understanding of complex media landscapes and communication dynamics.

7.2 Understanding Research Questions

Research questions are the foundation of any scholarly inquiry, guiding the direction and focus of the study. In mass communications research, where topics can range from analyzing media effects to understanding audience behaviors, formulating effective research questions is crucial for defining the scope and objectives of a study. This section delves into the definition and characteristics of a good research question, distinguishes between exploratory and descriptive research questions, and discusses strategies for developing clear and focused questions.

Definition and Characteristics of a Good Research Question

Definition: A research question is a clearly formulated question that outlines the issue or problem your study aims to address. It sets the stage for the research design, data collection, and analysis, directing the inquiry toward a specific goal.

Characteristics of a Good Research Question:

Clarity: It should be clearly stated, avoiding ambiguity and ensuring that the research focus is understandable to others.
Relevance: The question should be significant to the field of study, addressing gaps in the literature or emerging issues in mass communications.
Researchability: It must be possible to answer the question through empirical investigation, using available research methods and tools.
Specificity: A good question is specific, targeting a particular aspect of the broader topic to make the research manageable and focused.

Distinction Between Exploratory and Descriptive Research Questions

Exploratory Research Questions: These questions are used when little is known about the topic or phenomenon. Exploratory questions aim to investigate and gain insights into a subject, seeking to understand how or why something happens. In mass communications, an exploratory question might ask, “How do emerging social media platforms influence political engagement among young adults?”

Descriptive Research Questions: Descriptive questions aim to describe the characteristics or features of a subject. They are used when the goal is to provide an accurate representation or count of a phenomenon. A descriptive research question in mass communications might be, “What are the predominant themes in news coverage of environmental issues?”

Developing Clear and Focused Research Questions

Specificity: Your research question should be narrowly tailored to address a specific issue within the broader field of mass communications. This specificity helps in defining the study’s scope and focusing the research efforts.
Feasibility: Consider the practical aspects of answering your research question, including the availability of data, time constraints, and resource limitations. A feasible question is one that can be realistically investigated within the parameters of your study.
Literature Review: Conduct a thorough review of existing research to identify gaps or unresolved questions in the field. This can inspire focused and relevant research questions.
Consultation: Discuss your ideas with peers, mentors, or experts in mass communications. Feedback can help refine your questions and ensure they are both specific and feasible.
Pilot Studies: Small-scale pilot studies or preliminary investigations can provide insights that help in formulating or refining your research questions.

Crafting clear and focused research questions is a critical step in the research process, setting the stage for meaningful and impactful inquiry. By ensuring that your questions are specific, feasible, and relevant to the field of mass communications, you lay the groundwork for a study that can contribute valuable insights to our understanding of media and communication phenomena.

7.3 Types of Research Questions

In the pursuit of scientific inquiry within mass communications, research questions serve as the navigational compass guiding the research process. These questions can be broadly categorized into two types: nondirectional and directional. Each type serves a distinct purpose and is formulated based on the nature of the study and the specific objectives the researcher aims to achieve. This section explores the definitions, uses, and strategies for crafting both nondirectional and directional research questions.

Nondirectional Research Questions

Definition: Nondirectional research questions are open-ended queries that explore the existence of a relationship between variables without specifying the anticipated direction of this relationship. They are used when the literature does not strongly suggest which outcome is expected or when exploring new or under-researched areas.

When to Use Them: Employ nondirectional questions when previous research is inconclusive, conflicting, or absent. They are particularly useful in exploratory studies where the aim is to uncover patterns, relationships, or phenomena without presupposing outcomes.

Crafting Questions:

Focus on Exploration: Phrase your question to emphasize exploration, such as “Is there a relationship between social media usage and political participation among young adults?”
Avoid Implied Direction: Ensure the wording does not inadvertently suggest a presumed direction of the relationship. The question should remain open to any outcome, whether positive, negative, or neutral.

Directional Research Questions

Definition: Directional research questions specify the expected direction of the relationship between variables. These questions are based on predictions that are often derived from theoretical frameworks or existing literature.

Purposes: Directional questions are used when there is sufficient theoretical or empirical basis to hypothesize a particular outcome. They guide the research towards testing specific hypotheses, making them suitable for studies aiming to confirm or refute theoretical predictions.

Formulating Questions:

Specify Expected Outcomes: Clearly articulate the anticipated direction of the relationship in the question. For example, “Does increased exposure to environmental news lead to higher levels of environmental activism among viewers?”
Ground in Literature: Ensure that the directionality implied by your question is supported by theoretical rationales or empirical evidence from previous research. This alignment strengthens the justification for expecting a particular outcome.

7.4 Strategies for Formulating Research Questions

Regardless of the type, crafting effective research questions requires a deep understanding of the topic at hand, a thorough review of the existing literature, and a clear articulation of the research’s goals. Here are some strategies to consider:

Engage with Current Research: Immerse yourself in the latest studies and debates within the field of mass communications to identify trends, gaps, and areas ripe for investigation.
Consult Theoretical Frameworks: Draw on established theories to guide the formulation of your questions, whether seeking to explore uncharted territory (nondirectional) or test specific propositions (directional).
Iterative Refinement: Research questions often evolve during the initial stages of a study. Be prepared to refine your questions as you delve deeper into the literature and sharpen your study’s focus.

By thoughtfully selecting the type of research question that best suits the aims and scope of your study, you lay a solid foundation for a coherent, rigorous, and insightful exploration of mass communications phenomena.

7.5 Operationalization of Concepts

Operationalization is a critical process in the research design phase, particularly in quantitative studies within the realm of mass communications. It involves defining the abstract concepts or variables in measurable terms, determining how they will be observed, measured, or manipulated within the study. This section outlines the essence of operationalization, its pivotal role in research, the steps involved in operationalizing variables, and provides examples pertinent to mass communications research.

Defining Operationalization and Its Significance in Research

Definition: Operationalization is the process by which researchers define how to measure or manipulate the variables of interest in a study. It transforms theoretical constructs into measurable indicators, allowing for empirical observation and quantitative analysis.

Significance: The operationalization of concepts is fundamental to ensuring the reliability and validity of a study. By clearly specifying how variables are measured, researchers enable the replication of the study, enhance the clarity and coherence of their research design, and facilitate the objective analysis of findings.

Steps to Operationalize Variables

Identify the Key Concepts: Begin by clearly identifying the key concepts or variables you intend to study. In mass communications, this might include phenomena like media influence, audience engagement, or digital literacy.

Define the Variables Conceptually: Provide clear, conceptual definitions for each variable, drawing on existing literature or theoretical frameworks to delineate the boundaries of the concept.

Specify the Variables Operationally: Decide on the specific operations, techniques, or instruments you will use to measure or manipulate each variable. This includes determining the type of data to be collected, the scale of measurement, and the method of data collection.

Develop or Select Measurement Instruments: Choose or develop instruments that accurately measure your operationalized variables. This could involve creating surveys, designing experiments, or developing coding schemes for content analysis.

Pilot Test: Conduct a pilot test of your measurement instruments to ensure they effectively capture the operationalized variables. Adjustments based on feedback from the pilot test can improve the reliability and validity of the measures.

Examples of Operationalizing Common Variables in Mass Communications Research

Audience Engagement: Conceptually defined as the level of interaction and involvement an individual has with media content. Operationally, it could be measured through the number of social media shares, comments, or time spent viewing content.

Media Influence on Public Opinion: Conceptually, this refers to the impact media content has on shaping individuals’ attitudes and beliefs. Operationally, it could be measured by changes in attitudes before and after exposure to specific media messages, using pretest-posttest surveys.

Digital Literacy: Conceptually defined as the ability to find, evaluate, create, and communicate information using digital technologies. Operationally, digital literacy could be measured through a questionnaire assessing skills in these areas, with items rated on a Likert scale.

Operationalization is a cornerstone of rigorous research methodology, bridging the gap between theoretical concepts and empirical evidence. By meticulously defining and measuring variables, researchers in mass communications can ground their studies in observable reality, enhancing the validity of their findings and contributing meaningful insights into the complex dynamics of media and communication.

7.6 Developing Hypotheses

In the framework of quantitative research, particularly within the expansive field of mass communications, hypotheses serve as pivotal elements that further refine and operationalize the research questions. This section elucidates the definition and function of hypotheses in quantitative research, explores the relationship between research questions and hypotheses, and outlines the criteria that make a hypothesis testable.

Definition and Function of Hypotheses in Quantitative Research

Definition: A hypothesis is a predictive statement that proposes a possible outcome or relationship between two or more variables. It is grounded in theory or prior empirical findings and serves as a basis for scientific inquiry.

Function: The primary function of a hypothesis is to provide a specific, testable proposition derived from the broader research question. Hypotheses guide the research design, data collection, and analysis process, offering a clear focus for empirical investigation. They enable researchers to apply statistical methods to test the proposed relationships or effects, thereby contributing to the accumulation of scientific knowledge.

The Relationship Between Research Questions and Hypotheses

From Questions to Hypotheses: Research questions set the stage for the research by identifying the key phenomena or relationships of interest. Hypotheses take this a step further by specifying the expected direction or nature of these relationships based on theoretical or empirical groundwork. Essentially, while research questions identify “what” the study aims to explore, hypotheses propose “how” these explorations will unfold.

Complementarity: Research questions and hypotheses are complementary, with the former providing a broad inquiry framework and the latter offering a focused, conjectural answer that can be empirically tested. This synergy ensures that the research is both guided by curiosity and anchored in a framework that facilitates systematic investigation.

Criteria for a Testable Hypothesis

For a hypothesis to effectively contribute to the research process, it must be testable. The following criteria are essential for constructing a hypothesis that can be empirically evaluated:

Specificity: A testable hypothesis must clearly and specifically define the variables involved and the expected relationship between them. This clarity ensures that the hypothesis can be directly linked to observable and measurable outcomes.

Empirical Referents: The variables within the hypothesis must have empirical referents – that is, they must be capable of being measured or manipulated in the real world. This allows the hypothesis to be subjected to empirical testing.

Predictive Nature: A testable hypothesis should make a predictive statement about the expected outcome of the study, enabling the research to confirm or refute the proposed relationship or effect based on empirical evidence.

Grounding in Theory or Prior Research: The hypothesis should be grounded in existing theoretical frameworks or empirical findings, providing a rationale for the expected relationship or outcome. This grounding not only lends credibility to the hypothesis but also ensures that it contributes to the ongoing academic discourse.

Falsifiability: Finally, a testable hypothesis must be falsifiable. This means it should be possible to conceive of an outcome that would contradict the hypothesis, allowing for the possibility of it being disproven through empirical evidence.

Developing well-crafted hypotheses is a critical step in the quantitative research process, particularly in mass communications, where the rapid evolution of media technologies and platforms continually opens new avenues for inquiry. By adhering to these criteria, researchers can ensure that their hypotheses are not only testable but also meaningful, contributing valuable insights to our understanding of complex media landscapes and their impacts on society.

7.7 Types of Hypotheses

In the empirical research landscape, especially within the domain of mass communications, hypotheses are indispensable tools that guide the investigative process. They are typically categorized into null hypotheses and alternative hypotheses, each serving a distinct role in framing the research inquiry. This section provides definitions for these two types of hypotheses, discusses their roles in research, and offers guidance on formulating them effectively.

Null Hypotheses (H0)

Definition: The null hypothesis (H0) posits that there is no difference, effect, or relationship between the variables under investigation. It represents a statement of skepticism or neutrality, suggesting that any observed differences or relationships in the data are due to chance rather than a systematic effect.

Role in Research: The null hypothesis serves as a benchmark for testing the existence of an effect or relationship. By attempting to disprove or reject the null hypothesis through statistical analysis, researchers can provide evidence supporting the presence of a meaningful effect or relationship. The null hypothesis is foundational in hypothesis testing, enabling researchers to apply statistical methods to determine the likelihood that observed data could have occurred under the null condition.

Formulating Null Hypotheses: Null hypotheses are formulated as statements of no difference or no relationship. For example, in a study examining the impact of social media usage on political engagement, a null hypothesis might state, “There is no difference in political engagement levels between users and non-users of social media.”

Alternative Hypotheses (H1)

Definition: The alternative hypothesis (H1) is the counter proposition to the null hypothesis. It posits that there is a significant difference, effect, or relationship between the variables being studied. The alternative hypothesis reflects the researcher’s theoretical expectation or prediction about the outcome of the study.

Complementing Null Hypotheses: The alternative hypothesis directly complements the null hypothesis by specifying the expected effect or relationship that the research aims to demonstrate. While the null hypothesis posits the absence of an effect, the alternative hypothesis asserts its presence, guiding the direction of the study’s empirical investigation.

Crafting Alternative Hypotheses: Alternative hypotheses are crafted to predict specific outcomes based on the research question and theoretical framework. They should clearly articulate the anticipated direction or nature of the relationship or difference between variables. Continuing the earlier example, an alternative hypothesis might state, “Users of social media exhibit higher levels of political engagement than non-users.”

7.8 Strategic Formulation of Hypotheses

The formulation of null and alternative hypotheses is a strategic exercise that sets the stage for empirical testing. Effective hypotheses are:

Specific and Concise: Clearly define the variables and the expected relationship or difference, avoiding ambiguity.
Empirically Testable: Ensure that the hypotheses can be tested using available research methods and data.
Theoretically Grounded: Base your hypotheses on existing literature, theories, or preliminary evidence, providing a rationale for the expected outcomes.

In mass communications research, where the interplay of media, technology, and society offers a rich tapestry of phenomena to explore, the thoughtful formulation of null and alternative hypotheses is crucial. It not only delineates the scope of the investigation but also ensures that the research contributes meaningful insights into the dynamics of communication processes and their impacts.

7.9 Directional and Nondirectional Hypotheses

In the nuanced world of quantitative research, particularly within the field of mass communications, hypotheses serve as a bridge between theoretical inquiry and empirical investigation. They are typically formulated as either directional or nondirectional, each with specific implications for the study’s design and analysis. This section clarifies the distinction between these two types of hypotheses and provides guidance on when to use each, complemented by examples from mass communications research.

Understanding the Distinction and When to Use Each Type

Directional Hypotheses: Directional hypotheses specify the expected direction of the relationship or difference between variables. They are based on theoretical predictions or empirical evidence suggesting a particular outcome. Directional hypotheses are used when prior research or theory provides a strong basis for anticipating the direction of the effect.

Nondirectional Hypotheses: Nondirectional hypotheses indicate that a relationship or difference exists between variables but do not specify the direction. They are appropriate when there is uncertainty about the expected outcome or when previous studies have yielded mixed or inconclusive results.

Examples of Both Directional and Nondirectional Hypotheses in Mass Communications Research

“Individuals who frequently engage with news content on social media platforms will exhibit higher levels of political awareness than those who do not engage with news content on these platforms.” This hypothesis predicts a specific direction of the relationship between social media news engagement and political awareness.
“Exposure to environmental documentaries will increase viewers’ concern for environmental issues more than exposure to traditional news coverage of the same issues.” This hypothesis specifies an expected difference in the effect of two types of media content on environmental concern.
“There is a relationship between the frequency of smartphone use for social media and the level of social isolation experienced by young adults.” This hypothesis suggests a relationship exists but does not predict whether more frequent use increases or decreases social isolation.
“The introduction of interactive digital learning tools in communication courses affects students’ academic performance.” This hypothesis indicates that an effect is expected but does not specify whether the effect is positive or negative on academic performance.

7.10 Deciding Between Directional and Nondirectional Hypotheses

The choice between directional and nondirectional hypotheses hinges on several factors:

Theoretical Basis: Strong theoretical foundations or extensive empirical evidence supporting a specific outcome favor the use of directional hypotheses.
Research Objectives: Exploratory studies aiming to identify patterns or relationships might initially employ nondirectional hypotheses, especially in emerging areas of mass communications where less is known.
Statistical Considerations: Directional hypotheses allow for more focused statistical tests (e.g., one-tailed tests), which can be more powerful in detecting specified effects. However, they require a strong justification for predicting the direction of the effect.

By carefully considering these factors, researchers in mass communications can effectively choose the type of hypothesis that best suits their study’s objectives and theoretical framework. Whether directional or nondirectional, the formulation of hypotheses is a critical step in the research process, guiding empirical inquiry and contributing to the advancement of knowledge in the dynamic field of mass communications.

7.11 Criteria for Good Research Questions and Hypotheses

In the rigorous academic landscape of mass communications research, the construction of research questions and hypotheses serves as the bedrock upon which studies are built and conducted. These foundational elements not only guide the direction of the research but also determine its scope, focus, and potential contribution to the field. To ensure the effectiveness and integrity of research, certain criteria must be met. This section outlines the essential qualities of good research questions and hypotheses: clarity and precision, relevance to the field of study, and researchability with empirical testing potential.

Clarity and Precision

Definition: Clarity in research questions and hypotheses means that they are stated in a straightforward and unambiguous manner, easily understood by those within and outside the field. Precision involves the specific delineation of the variables and constructs involved, leaving no room for misinterpretation.

Importance: Clear and precise formulations allow for a focused investigation, guiding the research design, data collection, and analysis process. They ensure that the study addresses the intended concepts and relationships directly and effectively.

Strategies for Achieving Clarity and Precision:

Use specific, defined terms and avoid jargon that may not be universally understood.
Clearly specify the variables or phenomena being studied and their expected relationships.
Ensure that hypotheses are directly testable, with defined criteria for confirmation or refutation.

Relevance to the Field of Study

Definition: Relevance implies that the research questions and hypotheses address significant issues, gaps, or debates within the field of mass communications. They should contribute to advancing understanding, theory, or practice in meaningful ways.

Importance: Research that is relevant to the field is more likely to receive attention from scholars, policymakers, and practitioners, and to secure funding and publication opportunities. It ensures that the study contributes to the ongoing discourse and development of mass communications as a discipline.

Strategies for Ensuring Relevance:

Conduct a thorough review of current literature to identify gaps, emerging trends, or unresolved questions.
Align research questions and hypotheses with theoretical frameworks or pressing societal issues.
Consider the practical implications and potential impact of the research on the field.

Researchability and Empirical Testing Potential

Definition: Researchability refers to the feasibility of addressing the research questions and testing the hypotheses through empirical methods. This includes the availability of data, appropriateness of methodology, and the potential for gathering evidence to support or refute the hypotheses.

Importance: For research to contribute to the body of knowledge, it must be capable of being rigorously investigated using empirical methods. Research questions and hypotheses with high empirical testing potential allow for the derivation of meaningful, verifiable insights.

Strategies for Enhancing Researchability:

Ensure that the variables involved can be accurately measured or observed using existing tools or methods.
Design hypotheses that are testable within the constraints of time, resources, and ethical considerations.
Consider the practical aspects of data collection, including access to participants, media content, or archival resources.

Crafting research questions and hypotheses that are clear and precise, relevant to the field, and amenable to empirical investigation is crucial for conducting impactful research in mass communications. These criteria not only guide the research process but also enhance the study’s validity, reliability, and contribution to the field, fostering a deeper understanding of the complex dynamics that shape media and communication in society.

7.12 Common Mistakes to Avoid in Formulating Research Questions and Hypotheses

When embarking on a research project, especially in a field as dynamic as mass communications, the formulation of research questions and hypotheses is a critical step that sets the stage for the entire study. However, researchers, particularly those new to the field, may encounter pitfalls that can compromise the clarity, relevance, and feasibility of their research. This section highlights common mistakes to avoid in the formulation process, ensuring that research questions and hypotheses are both robust and actionable.

Formulating Questions and Hypotheses That Are Too Broad or Vague

Issue: Broad or vague questions and hypotheses lack specificity and focus, making it difficult to define the scope of the study or determine the appropriate methodology for investigation.

Impact: They can lead to an unwieldy research project with diffuse objectives, posing challenges in data collection, analysis, and interpretation of findings.

Avoidance Strategy: Narrow down the research topic by focusing on specific aspects, populations, or contexts. Use the literature review to identify gaps and refine the research focus to a manageable scope.

Confusing Research Questions with Interview or Survey Questions

Issue: There is a distinction between overarching research questions that guide a study and the specific questions posed in interviews or surveys. Confusing the two can lead to a misalignment between the study’s objectives and the data collection process.

Impact: This confusion can result in collecting data that do not effectively address the research questions, undermining the study’s ability to generate meaningful insights.

Avoidance Strategy: Clearly delineate between the broad research questions that frame your study and the specific items or prompts used in data collection instruments. Ensure that each interview or survey question is directly linked to and serves the purpose of answering the overarching research questions.

Creating Untestable Hypotheses

Issue: Hypotheses that are not empirically testable, either due to the abstract nature of the constructs involved or the lack of available methods for measurement, pose significant challenges to the research process.

Impact: Untestable hypotheses cannot be substantiated or refuted through empirical evidence, limiting the study’s contribution to the field and its scientific merit.

Avoidance Strategy: Ensure that all variables in the hypothesis can be measured or manipulated with existing research methods. Operationalize abstract concepts clearly and consider the feasibility of empirical testing during the hypothesis formulation stage.

7.13 Best Practices for Robust Formulation

Alignment with Theoretical Frameworks: Ground your research questions and hypotheses within established theories or models in mass communications, ensuring they contribute to the broader academic dialogue.

Consultation with Peers and Mentors: Engage in discussions with peers, mentors, or experts in the field to refine your research questions and hypotheses, leveraging their insights to avoid common pitfalls.

Pilot Testing: Consider conducting a pilot study or preliminary analysis to test the feasibility of your research questions and hypotheses, allowing for adjustments before the full-scale study.

By avoiding these common mistakes and adhering to best practices, researchers can formulate research questions and hypotheses that are clear, focused, and empirically testable. This careful preparation enhances the quality and impact of research in mass communications, contributing valuable insights into the complex interplay between media, technology, and society.

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Hypothesis Formulation
By: YoungJu Shin & Yu Lu
In: The SAGE Encyclopedia of Communication Research Methods
Chapter DOI: https:// doi. org/10.4135/9781483381411.n238
Subject: Communication and Media Studies , Sociology
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A hypothesis is used to explain a phenomenon or predict a relationship in communication research. There are four evaluation criteria that a hypothesis must meet. First, it must state an expected relationship between variables. Second, it must be testable and falsifiable; researchers must be able to test whether a hypothesis is truth or false. Third, it should be consistent with the existing body of knowledge. Finally, it should be stated as simply and concisely as possible.

Formulating a hypothesis requires a specific, testable, and predictable statement driven by theoretical guidance and/or prior evidence. A hypothesis can be formulated in various research designs. In experimental settings, researchers compare two or more groups of research participants to investigate the differences of the research outcomes. These participants are randomly assigned to experimental conditions (e.g., fear appeal, hope appeal, and no emotional appeal in health messages) that are formed by the independent variable (e.g., emotional appeal), and their measurable outcomes (e.g., substance use) are regarded as the dependent variable. A hypothesis can also be posited to identify and test the relationship between the independent variable as a predictor (e.g., parent–child communication) and the dependent variable as the outcome (e.g., adolescent substance use). This entry discusses the importance of distinguishing hypotheses from research questions, different types of hypotheses, and hypothesis formulation.

The concepts of hypotheses and research questions differ in that hypotheses suppose relationships and the research follows to test the proposed relationships, whereas research questions often ask open-ended questions without predicting what the answers might be. Given that a hypothesis predicts a relationship, its formulation often requires the use of theory or prior evidence. Without the guidance of theory or prior evidence, one will not be able to make an “educated guess” of the relationship, which is key to hypothesis formulation. If there is a lack of prior evidence or theory, research questions should instead be asked. However, it is important to note that this is not to say that a research question is used only for studies that pose open-ended questions. No matter what type of study is being conducted, researchers should always first form the research question. With sufficient theoretical guidance and/or prior evidence, a hypothesis could be derived from the research question to help narrow down the research focus. In other words, the formulation of a hypothesis requires the existence of a research question, but researchers could ask research questions without formulating a hypothesis. For example, for researchers who want to study the drinking behavior of college students, they may initially pose a research question. On the other hand, researchers may notice, after reading previous literature, that social norms play a big role in college students’ decisions about drinking and decide to test the relationship between the social norms and the drinking behavior. Researchers could narrow down the research question to “What is the relationship between social norms and college student drinking behavior?” Based on the research question, the following hypothesis could be formulated: “There is a significant relationship between social norms and college student drinking behavior.” This hypothesis that proposes a relationship between social norms and college student drinking behavior helps point the research in a specific direction (i.e., test whether the relationship is statistically significant) compared to various approaches that can be used to answer the research question (e.g., interviewing college students to find out what the social norms are and identify the relationship with the drinking behavior). A hypothesis states the expected answer to the research question.

In addition to the conceptual difference between a hypothesis and a research question, there is a methodological difference due to the approach to the research design. A hypothesis is used more often for the quantitative research method approach, whereas a research question can be answered by both qualitative and quantitative research methodologies. A hypothesis often is formulated in quantitative research, whereas a research question is stated and literature is examined before beginning the research project. The use of a hypothesis not only indicates that the researcher has sufficient knowledge and understanding of the matter to undertake the investigation, but it also gives the researcher direction for data collection and interpretation. For qualitative research that takes an exploratory approach, an open-ended research question leaves room for answers to emerge. A hypothesis, with its specific relationship predictions, unlike in quantitative research, is rarely formulated at the beginning of the research but often is generated as data accumulate and the researcher gathers more insights about the phenomenon under investigation. This entry now turns to the discussion of directional versus nondirectional hypotheses.

Types of Hypotheses

A null hypothesis holds the basic assumption that there is no significant relationship between the independent variable and dependent variable. In other words, a null hypothesis assumes that no variable is significantly related to each other. By conducting empirical studies, researchers attempt to reject a null hypothesis and accept an alternative hypothesis proposing that there is a significant relationship between two variables.

There are two types of alternative hypotheses: nondirectional and directional. A nondirectional hypothesis speculates that an association between the independent variable and dependent variable exists; however, it does not have evidence to indicate a specific direction between two variables. For example, it is recognized that siblings may have significant influences on adolescent developmental outcomes but it is uncertain whether siblings’ substance use promotes or prevents youth from drinking or smoking. Researchers propose a nondirectional hypothesis that supposes the existing relationship [Page 676] between two variables. The test of the hypothesis then tells the researchers which direction the relationship is between siblings’ substance use and adolescent substance use.

A directional hypothesis predicts the causal relationship between the independent variable and the dependent variable. A positive direction explains that as the independent variable goes up, the dependent variable increases in the same direction. For example, a hypothesis postulating that there is a positive relationship between friends’ offering their peers alcohol and college student drinking behavior suggests that college students drink more if their friends encourage them to drink and offer them alcohol.

By contrast, a negative direction illustrates that as the independent variable goes up, the dependent variable decreases. For example, a hypothesis can make an assumption that parent–child communication about substance use is inversely associated with adolescent substance use. This hypothesis predicts that as parents and children engage in communication about substance use, adolescent substance use would decrease.

Formulating a Hypothesis

A hypothesis can be formulated in two ways: deductive and inductive hypothesis building. Deductive hypothesis building starts with an established theory. A hypothesis is formulated based on theory propositions and used to test the theory. For example, the theory of planned behavior (TPB), a widely used social psychological theory in health communication research, may be adopted to explain how social norms influence behavior. TPB posits that normative beliefs — beliefs about what important others think about the individual performing the behavior—influence subjective norms, which are an individual’s perceptions of the behavior, and further affect people’s behavioral intention, which is the most significant determinant of actual behavior. In other words, TPB suggests positive relationships between normative beliefs and subjective norms, between subjective norms and behavioral intention, and between behavioral intention and behavior. Based on these TPB propositions, a series of hypotheses may be formulated:

H1: The stronger the normative belief that alcohol use is acceptable, the more likely college students will perceive favorable subjective norms toward alcohol use.
H2: The stronger the subjective norms toward alcohol use is perceived, the more likely college students will intend to drink.
H3: The greater intention college students have to use alcohol, the more likely they will actually drink alcohol.

These directional hypotheses not only propose the relationship but also the direction of such relationships. TPB also describes a correlation between normative beliefs and behavioral beliefs—beliefs about the consequences of performing the behavior. A nondirectional hypothesis, thus, can be formulated:

H4: There is a significant relationship between normative beliefs and behavioral beliefs.

Testing of these hypotheses tells researchers whether the relationships truly exist as proposed in TPB.

A hypothesis can also be formulated using an inductive approach. When there is no theory that guides research and specifically supports a hypothesis, findings from previous literature serve as resources that help researchers develop a hypothesis. For example, the effects of parent–child communication about substance use on youth substance use behavior can be investigated by the following steps. Using a grounded theory approach, researchers can conduct a formative study to explore a phenomenon that captures interaction and communication between a parent and child in the context of substance use. Based on the qualitative research, exploratory findings provide insightful understandings of how a parent and child engage in conversations about substance use. After identifying the contexts of parent–child communication about substance use, researchers create a measure for parent–child communication about substance use. Next, using the created measures to assess parent–child communication about substance use, the effects of parent–child communication about substance use on youth substance use can be tested and validated from empirical [Page 677] survey data. As a result, the research findings are used to build evidence supporting protective effects of parent–child communication about substance use in the scholarship of communication. Guided by the evidence from the prior studies, a hypothesis can be developed to propose a direction or predict a relationship.

As stated previously, a hypothesis functions as an answer to the research question and guides data collection and interpretation. A hypothesis enables researchers not only to discover a relationship between variables, but also to predict a relationship based on theoretical guidelines and/or empirical evidence. Developing a hypothesis requires a comprehensive understanding of the research topic and an exhaustive review of previous literature. Researchers should be fully aware of the hypothesis formulation process and make efforts to accurately follow the steps accordingly.

YoungJu Shin and Yu Lu

See also Hypothesis Testing, Logic of ; Research Question Formulation ; Variables, Dependent ; Variables, Independent

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Formulation and Testing of Hypothesis

First Online: 01 January 2013

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Pradip Kumar Sahu 2

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The main objective of the researchers is to study the population behavior to draw the inferences about the population, and in doing so, in most of the cases the researcher uses sample observations. As samples are part of the population, there are possibilities of difference in sample behavior from that of population behavior. Thus, the process/technique is of knowing accurately and efficiently the unknown population behavior from the statistical analysis of the sample behavior—known as statistical inference .

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Sahu, P.K. (2013). Formulation and Testing of Hypothesis. In: Research Methodology: A Guide for Researchers In Agricultural Science, Social Science and Other Related Fields. Springer, India. https://doi.org/10.1007/978-81-322-1020-7_9

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sample. In this method, we test some hypothesis by determining the likelihood that a sample statistic could have been selected, if the hypothesis regarding the population parameter were true. The method of hypothesis testing can be summarized in four steps. We will describe each of these four steps in greater detail in Section 8.2. 1.
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Each inferential test fits specific kinds of hypotheses and their corresponding data. Inferential testing starts with the statement of a hypothesis. Thus, a hypothesis must be stated before an appropriate inferential test can be chosen to test it. Once stated, a hypothesis can be broken down to identify: How many variables are included
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Shifting to the Hypothesis Formulation and Testing Path. Research questions can play an important role in the research process. They provide a succinct way of capturing your research interests and communicating them to others. ... Doing academic research: A practical guide to research methods and analysis. Routledge. Book Google Scholar ...
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Hypothesis testing is a scientific method used for making a decision and drawing conclusions by using a statistical approach. It is used to suggest new ideas by testing theories to know whether or not the sample data supports research. A research hypothesis is a predictive statement that has to be tested using scientific methods that join an ...
PDF DEVELOPING HYPOTHESIS AND RESEARCH QUESTIONS
500 RESEARCH METHODS SEPTEMBER 18TH 2001 DEVELOPING HYPOTHESIS AND RESEARCH QUESTIONS. ... Some of the methods that are included for research formulation are Where does the problem origination or discovery begin? Previous Experience ... The alternative hypothesisis a statement of what a hypothesis test is set up to establish. Opposite of Null ...
Chapter 4 Formulating Research Hypothesis and Objective
Research objectives are specific steps to test your hypothesis and answer your research question. Research objectives are often classified into: Primary objective: The main objective of the research is broken into specific, smaller, and manageable tasks. Secondary objective: This could be an additional objective not stated otherwise.
7 Hypothesis Formulation and Testing
Start your free trial. chapter 7 HYPOTHESIS FORMULATION AND TESTING Objectives: After completing this chapter, you can understand the following: The description of hypothesis: Null and Alternate The definitions of various important terms The …. - Selection from Research Methodology [Book]
PDF Hypothesis Formulation
3.6 utility hypothesis A research hypothesis is a statement of expectation or prediction that will be tested by research. Before formulating your research hypothesis, read about the topic of interest to you. From your reading, which may include articles, books and/or cases, you should gain sufficient
7 Formulating Research Questions and Hypotheses
7.2 Understanding Research Questions. Research questions are the foundation of any scholarly inquiry, guiding the direction and focus of the study. In mass communications research, where topics can range from analyzing media effects to understanding audience behaviors, formulating effective research questions is crucial for defining the scope and objectives of a study.
PDF RESEARCH METHODOLOGY HYPOTHESIS
to the formulation of a theory. It enables you to specifically conclud. what is true or what is false. Ludberg observes, quite often a research hypothesis is a predictive statement, capable of being tested by scientific methods, that relates an independent vari. bl. to some dependent va.
Formulating and Testing Hypotheses
A hypothesis is a statistical hypothesis only if it is stated in terms related to the distribution of populations. The general hypothesis above might be refined to: " this pesticide, when used as directed, has no effect on the average number of robins in an area ", which is a testable hypothesis. The hypothesis to be tested is called the ...
Sage Research Methods
Formulating a hypothesis requires a specific, testable, and predictable statement driven by theoretical guidance and/or prior evidence. ... Hypothesis Testing, Logic of. Creating and Conducting Research. Creation of Research Project. ... Shin, Y., & Lu, Y. (2017). Hypothesis formulation. In The SAGE Encyclopedia of Communication Research ...
PDF Methods in Psychology UNIT 4 HYPOTHESIS FORMULATION AND SAMPLING
Introduction to Research Methods in Psychology 4.3 FORMULATION OF HYPOTHESIS Science proceeds with observation, hypothesis formulation and hypothesis testing. After testing the hypothesis, through various statistical tests, researcher can accept or reject the hypothesis. If the hypothesis is accepted then researcher can replicate
Formulation and Testing of Hypothesis
In testing of hypothesis, a test statistic is a function of sample observations whose computed value when compared with the probability distribution, it follows, leads us to take final decision with regard to acceptance or rejection of null hypothesis. 9.2.1 Qualities of Good Hypothesis. 1. Hypothesis should be clearly stated. 2.
Scientific method
The scientific method is an empirical method for acquiring knowledge that has characterized the development of science since at least the 17th century. The scientific method involves careful observation coupled with rigorous scepticism, because cognitive assumptions can distort the interpretation of the observation.Scientific inquiry includes creating a hypothesis through inductive reasoning ...