how to make a sales pitch presentation

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Looking for tips on how to make your sales pitch not pitchy? We've got some working tactics and templates for you.

https://snov.io/blog/sales-pitch/

How To Write A Perfect Sales Pitch: Best Practices, Examples, And Templates

When I hear the phrase ‘sales pitch,’ I have ambivalent feelings about it. On the one hand, it’s just something inevitable, something every sales rep has to deal with. On the other hand, there’s…well…negative shade to it. Pitch? Really? I don’t like people pitching me any sort of thing.

Mulling over this confusion, I dare to infer: a good sales pitch can’t be pitchy.

Otherwise, it will make your prospects experience not the best feelings.

But what makes a sales pitch good? In this post, I’ll answer this question and share sales pitch examples and templates to make your pitch not pitchy but perfect .

What is a sales pitch?

Elements of a good sales pitch.

• How to make a sales pitch
• Sales pitch templates

A sales pitch is a concise sales presentation in which a salesperson makes a sales offering. They explain their business and non-intrusively show the value of their product/service. Salespeople commonly make their sales pitch at least once a week, so for sales teams, this is a regular part of the sales process .

You might deal with various sales pitch types depending on which channel you use for it:

• Cold calling. ‘Call the damn leads’ – the phrase you might have heard hundreds of times, which reflects how you can reach a sales prospect with your offering – by phone.
• Email outreach. Alternative to calling a prospect, you can use email to present your offering.
• Social selling. You can contact your prospects on various social media platforms like LinkedIn, Twitter, Facebook, Instagram, and more.
• Elevator pitch. You typically use it at business events or when meeting someone in your industry for the first time.

Interestingly, you might come across the term ‘elevator pitch’ as just a synonym for ‘sales pitch.’ It emphasizes the very short time frame within which a sales pitch should be made – within the time of a single elevator ride.

I won’t tell you that your sales pitch must have a strict structure. To be honest, I’d prefer to deal with creative sales reps who afford a sort of freedom, as they sound more personal and emanate credibility.

Anyway, creativity is something that should follow knowledge. So, if you’re planning to get some understanding of how a good sales pitch differs from a bad one, I would say that a good sales pitch is commonly based on 6 essentials and advise that you keep them in your pitch.

When you contact a person for the first time, you can’t expect them to embrace you with both arms wide. Just put yourself in their shoes; what would you think? I bet you’d think, ‘What do you want from me?’

There must be something that will show them you are not a stranger – a good hook. As a salesperson, you should do thorough research and find information about the prospect that will let you catch their attention from the start.

You’ve read a prospect’s post? You’ve heard their company launched a new product? Or maybe you’ve just looked through their LinkedIn bio and think you have much in common? All this information can work well.

Here are some examples of hooks you can use:

“I see you’ve been promoted to the position of ___. Congratulations!”

“I’ve read your post about ____. I find your tips really useful.”

Alternatively, start your pitch with a direct explanation of why you’re contacting a person:

“The reason I’m calling/emailing is that ____.”

Even after impressing the prospect with your hook, you’re still a stranger to them. It’s time you told them a bit of information about your company. Just be careful here: you might be tempted to speak/write a lot. Resist it. Your intro must be short and straightforward, something like this:

“I am a sales manager at ____. Our company specializes in ____.”

3. Pain points

You’re making a sales pitch without pitching, remember? In your sales pitch, you’re not someone who is selling; you’re someone who is helping the prospect solve their problem. Your task is to identify your prospect’s pain points and highlight how your solution can help.

For example:

“I’ve read your company is using multiple services for ____, _____, and _____. It looks like you’re spending a lot of money on monthly subscriptions while your team has no single platform for cooperation.”

4. Benefits

I would say that’s the most crucial element of your pitch, your best moment to convince the prospect to buy your product/service.

Sadly, but very often, salespeople mix benefits with features. Don’t do this. In fact, your prospects don’t want to hear how excellent your solution is. They want to hear what they’ll get; they want a result.

Provide them with your value proposition.

Try to create a vision of success your prospect will experience after trying your solution. Will they become more productive? Will they spare money? Will they grow their revenue? You should know particular benefits your prospect will get and clearly state them, better with facts and figures.

For instance:

“With our tool, you’ll be able to manage all your workflow on one platform. This will help you enhance your productivity, sparing up to 5 hours daily, which your team can spend on most important tasks, and saving 30% of your budget.”

About 72% of customers say positive testimonials increase their trust in a business. That’s because people need proof, so give it to them.

A good way is to reference companies who are your current customers, especially those who are your prospect’s direct competitors. And don’t forget to support it all with facts and numbers.

“We have been able to help companies like _____ grow their productivity by 30% and increase revenue by 15%.”

6. Call to action

The closing element of your sales pitch should hint at further cooperation with the prospective customer. Here I would advise you to ask your prospect an engaging question and call them to action, for instance, get together for a sales interview . But don’t just appoint a meeting; concentrate again on the value it will bring to your potential client.

“What if we arrange a video call next week for me to show you how we have helped companies like yours specifically. Would it be worth your time to see how our solution could save effort and money?”

Now that you understand the basic elements of a sales pitch let’s walk through some working tactics that will help you make your pitch irresistible.

How to make a sales pitch: best practices and examples

Do your research.

Before making a pitch, the first thing to do is to study your prospect from different angles. You should be clear about who you’re pitching to , so don’t neglect to find the basic demographic and firmographic data, like a person’s name, position, and information about the company.

A good option is to rely on LinkedIn , from which you can collect lots of data, such as the company’s news, industry-related posts, and comments, and use it as a compelling hook for your sales presentation.

Use storytelling

Did you know that a great story can lead to the release of oxytocin, which creates a deeper connection between the storyteller and their audience? Not a surprise, storytelling is considered one of the most powerful sales techniques.

I highly recommend that you build your pitch around a narrative. Tell your prospect how other companies started using your product/service and what improvements they got. If you feel your prospect is inclined to object to your offering, you can even tell a brief story of how you have overcome problems by adopting a new technology after several objections.

Focus on the prospect

Even if you provide an example of your company in your sales pitch, make sure you don’t go too far telling your prospect about your best functionality for another long hour.

A good sales pitch is a story where the main hero is a prospect, not you. So concentrate on your prospect’s current challenges and the bright perspectives they’ll get when they buy your offering.

Balance between emotions and reason

In one of my previous posts about B2B sales psychology , I talked about the importance of appealing to emotions during a sales pitch. Here I would add that you should harmonize it with the appeal to the logical side.

You can appeal to emotions while talking about the prospect’s pain points, say, by asking them how they feel about their current problem. Or you can draw a positive picture of future improvements with your solution by asking them how they would feel if your product/service solved their problem.

Create the FOMO effect

FOMO (fear of missing out) is a perception that you’re lagging behind others in experiencing the advantages of your current life. In sales, you can use the FOMO effect as a psychological trick to stimulate your prospect’s motivation to buy.

Try telling them success stories of direct competitors who have been using your product/service for a while. I’ve mentioned it in the previous chapter while talking about proof. This way, your prospects might feel anxious about missing out on something important their rivals already have in their pocket.

Personalize your sales pitch

Make sure your sales pitch is relevant to your prospect. Avoid a one-size-fits-all approach and focus on specific needs and pain points of a company you’re going to sell to. And let me remind you again: do research before you start your pitch and learn about your prospects, so you can address them personally, win their positive attitude, and build trust.

Another way to build trust with your prospects is to position yourself as an industry expert. Why not add interesting facts to your sales pitch that your prospective customer might not know about?

For example, if your offering concerns a sales CRM , you can add some general information about the CRM market or statistics about how companies are adopting a new CRM. That will show you are well-versed in the subject and only add to the value of your offering.

Be prepared to handle sales objections

It hurts, but your sales pitch won’t always be accepted as something your prospect has been waiting for. Prospects do object, and yes, they do it quite often. Just be prepared to come up with counter-arguments to back you up.

Collecting a list of typical sales objections is important to the process of strategizing your sales pitch. When you know how to handle objections quickly, you’ll appear more credible and professional to the prospect.

It might be strange to imagine yourself talking aloud, but you need to practice your sales pitch beforehand. Make a plan of your presentation, including all the elements mentioned above, and exercise what you’ll be saying, in what order, figuring out possible questions and prospects’ reactions to your sales pitch.

The top 5 sales pitch templates for your business

Wow, it seems you’re now ready to conquer the hearts of your prospects. Just one last bonus – I’ve prepared 5 templates to support your sales pitch email efforts.

Just remember: templates are fine, but your pitch must be highly personalized, so use them as convenient backing for your creativity.

Sales pitch email template #1 – Sales introduction

Use this template in case your prospect hasn’t heard about you before. Your key goal here is to give them a reason to start communicating with you, so prepare a hook and demonstrate you’ve done your homework, researching a company you’re going to pitch to.

Sales pitch email template #2 – Prospect’s website visit

Never miss a chance to make a pitch to a prospect who has visited your website. You don’t need to look for a specific hook in this case, as you’ve got one already. This template will help show you are attentive to your website audience and ready to help immediately.

Sales pitch email template #3 – Responding to content

Most of your prospecting customers are publishing regular content, usually blog articles. This is a wonderful opportunity to use one of their posts as a hook to build links and make a sales pitch.

Sales pitch email template #4 – LinkedIn connection email template

LinkedIn is one of the best platforms for getting new customers, so once your prospect has accepted your connection, you can use it as a hook for making a non-intrusive sales pitch. You can do this through LinkedIn messages, InMails, or email. The latter will be a better solution to deal with LinkedIn limits and restrictions .

Sales pitch email template #5 – Objection handling

This template will help you to stay in the game even after your prospect objects. As you see, a bit of storytelling can save the situation. If you don’t have a similar story to share, you can always use one of your customer’s use cases .

Wrapping up

A sales pitch is an inevitable part of your job as a sales rep. And while there are dozens of prospects who have negative associations with it (yes, just like me), you already know that making a good sales pitch is possible without being pitchy.

I hope all the above tips, examples, and templates will help you come up with a sales pitch that will melt your prospect’s hearts the way none ever did. Meanwhile, Snov.io will take care of your sales process from start to finish.

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12 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

Updated: October 22, 2024

Published: February 22, 2017

Sales presentations: They either blow you away or induce a daydream. Why? Not everyone's a gifted speaker — but everyone can put together an effective sales pitch deck with the right guidance.

While many salespeople focus on making their sales decks flashy, fun, and exciting, I find they overlook the need for their presentations to address the prospect's top concerns and offer an irresistible solution .

As a result, many presentations are met with wishy-washy responses that drag along the sales process and waste valuable time. Your sales team can do better, but what exactly does a great sales deck look like?

I used to design corporate sales presentations. Let me show you some stand-out sales presentation examples. I’ll cover some common pitfalls to avoid to help you perfect the pitch . Let’s dive in!

Table of Contents

What Is a Sales Deck?

Sales deck examples, sales deck vs pitch deck, example sales presentation, sales deck presentation tips, sales deck template, how to find a sales deck template.

A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.

The primary purpose of a sales deck and presentation is to introduce a solution (i.e., your pitch ) that ultimately leads the prospect to purchase from your company.

If you've done everything right during the discovery process — digging deep into your prospect's challenges and understanding exactly what they need — only to get a noncommittal response, then your presentation needs some major adjusting.

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A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition.

A pitch deck , on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience. Think of the pitch deck more like a synthesized version of your business plan.

Ready to see some sales deck examples? I’ve collected some of the best for your inspiration, in no particular order.

• Attention Media
• Kibris Developments
• Leadgeeks.io

1. Leadnomics Sales Deck by Katya Kovalenko

15 Sales Presentation Techniques That Will Help You Close More Deals Today

9 Ways to End Your Sales Presentation With a Bang

7 Apps That Help Salespeople Become Even Better Speakers

7 Secrets of a Winning Capabilities Presentation

Insight Selling: The 8-Slide Framework for a Better Pitch

The Best Work-Appropriate GIFs to Use in Your Next Sales Slide Deck

How to Make a Business Presentation in 7 Easy Steps [Free Business Presentation Templates]

The 8 Types of Presentation Styles: Which Category Do You Fall Into?

How to Handle Difficult Sales Calls Like a Pro

Technology Give You the Middle Finger in a Demo? 7 Reactions to Avoid

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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Sales Outsourcing

How to Create an Effective Sales Pitch (With Examples)

January 15, 2024

Shara Zareen

A sales pitch is an attempt to get the prospect's interest in your offering so they decide to purchase it, resulting in successful sales. In other words, it's the art of presenting a product or service and captivating the audience to buy. While crafting a successful pitch for sales, it should be kept in mind that it is tailored according to your prospect's specific needs and interests.

What is a Sales Pitch?

As mentioned earlier, a sales pitch can be defined as a communication composed to convince a potential customer to engage with the products or services and take specific favorable actions. This sales technique is often called an ‘elevator pitch’ because of its need to be brief. Businesses can adapt this technique to persuade the audience either in person or through various digital channels.

A sales pitch is a sales presentation wherein the salesperson aims to captivate the audience, highlight unique selling points, and address the needs or desires of a customer. They often use scripts as a structured framework for promoting a unified brand image and its products or services. SquadStack has its own guided calling app that assures 100% script compliance. It helps our agents ensure that every call adheres to the guidelines, preventing fraudulent activities.

How to Pitch in Sales?

Before you present the product or service to potential customers, you must understand their needs and tailor your pitch accordingly. You might have to modify your pitch at the very last moment in certain circumstances. Hence, adaptability is essential. Make sure to address their specific challenges and highlight the unique features of your product. You must engage and invite questions from the customers for effective rapport building. Lastly, close your pitch with a clear call to action.

8 Steps to Create an Effective Sales Pitch Script

Sales representatives use sales pitches or written dialogue scripts to guide themselves while interacting with customers. The journey of crafting an effective script can be confusing and overwhelming. It demands a meticulous approach. Let us walk through the guide discussed below that offers valuable insights on crafting a sales pitch and achieving impactful results.

Step 1: Define Your Unique Value Proposition (UVP)

Unique Value Proposition (UVP) is a statement that conveys the distinct benefits and features of the offering to the audience. Identify what sets your products or services apart and clearly express the specific benefits you offer that your competitors don’t. Understand the pain points of your potential customers and ensure that your UVP resonates with their desires or challenges. Regularly reassess your UVP based on market trends.

Step 2: Develop a Hook

Start with a thought-provoking question that emphasizes the pain points or the desires your audience can relate to. You can even narrate a story that highlights the urgency of your offering. Position your product or services as the solution they have been looking for. Make sure that your hook is directly connected to the benefits you provide and create immediate interest.

Step 3: Structure Your Sales Pitch Script

Your sales pitch must have maximum impact. Make your offering relatable and introduce your solution as the ideal remedy. Provide evidence of your offering’s uniqueness through case studies, testimonials, or statistics.

Step 4: Craft a Compelling Story in your Sales Pitch Script

Begin with creating an emotional connection with your audience. Share your journey and portray your product as the hero that resolves issues and improves lives. Give real-world examples and testimonials that highlight positive outcomes. You can even use the PIXAR technique, a method developed by the Pixar Animation Studios that involves storytelling to present your product or service. The idea behind this technique is to pitch in a few but interesting sentences focused on phrases like ‘once upon a time…’ and ‘until finally…’.

Step 5: Include Strong CTA

Incorporate a strong CTA (call-to-action). Mention the next step you want the prospect to take, like scheduling a demo, making a purchase, or signing up for a trial. Use action-oriented language to instill a sense of urgency.

Step 6: Focus on Benefits, Not Just Features

Instead of merely listing specifications, explain how each feature translates into a tangible user advantage. Try to shift the focus of the pitch from the features to benefits by showcasing how your offering directly addresses their needs.

Step 7: Anticipate and Address Objections

It is a vital step in overcoming the barriers to a positive response. When you proactively acknowledge concerns and address objections, you demonstrate understanding and build trust. It shows that you have considered the prospect’s perspective, increasing the likelihood of recognition of your offering.

Step 8: Practice, Practice, Practice

Lastly, practice your pitch as much as possible for a confident presentation. Rehearsing refines your timing, tone, and confidence. It familiarizes you with your pitch and enables adaptability to various scenarios and audiences. It boasts genuine and natural delivery of pitches. At SquadStack, each caller receives targeted training to improve their performance. These trainings are based on insights and feedback from the call quality and performance monitoring of the callers.

Also, check Call Center Script: A Step-by-Step Guide

Types of Sales Pitches [+Template]

Sales pitches come in multiple forms, each customized for different contexts and objectives. Understanding the nuances of each type is the key to mastering the art of effective sales communication and driving desired outcomes. Here are some typical sales pitch examples.

1. Elevator Pitch

The elevator pitch is a concise and compelling summary that summarizes crucial information into a short and memorable message capable of sparking further engagement. This pitch is designed to leave a lasting impression, making it an effective tool for any situation where a quick and impactful introduction is crucial.

Example of an elevator script:

“Hi, I’m [Your Name] from [Your Company’s Name]. We specialize in developing cutting-edge mobile apps. Our team of expert developers ensures top-notch quality, timely delivery, and a user-friendly interface. We recently collaborated with [Name of the Company] and helped them increase their customer engagement by 40%. Imagine having a personalized app that boosts your business efficiency and engages your users. If you want to elevate your brand through innovative mobile solutions, I’d love to discuss how [Your Company’s Name] can make that happen for you.”

2. Email Pitch

An email pitch is a persuasive message sent electronically as a part of the sales strategy. It acts as a digital counterpart to traditional sales pitches that leverage the convenience of email communication to drive positive responses.

3. Cold Call Sales Pitch Example

It is a verbal sales presentation conducted over the phone to prospects who haven’t shown prior interest. Despite its challenges, it serves as a direct method for initiating contact and uncovering opportunities in an unplanned interaction.

Prospect: Hello?

Agent: Good morning [Prospect’s Name], I’m [Rep’s Name] from [Your Company’s Name]. I found your information while we were searching for business consultants in [Area’s Name], and I believe our services can benefit your website conversions.

Do you have a moment to discuss?

Prospect: I’m heading somewhere. How much time will it take, by the way?

Agent: If I could have just 10 mins, I can explain how we can elevate your business.

Prospect: Let’s connect some other time.

Agent: No problem.

4. One-on-One Consultative Pitch

Here, the salesperson engages in a conversation with the prospect, actively listens to their needs, and tailors the pitch accordingly. The one-on-one consultative pitch is a personalized sales approach that involves a collaborative exchange. It focuses on problem-solving and providing products or services based on the client's needs.

5. Social Media Pitch

These are visually engaging messages crafted for social media platforms. Social media pitches often incorporate multimedia elements to drive user engagement and encourage actions such as sharing content within their networks, clicking a link, or making a purchase.

6. Referral Pitch

This approach taps into the network effect to expand a customer base by sending persuasive messages to the potential customer through the recommendation of an existing client. It leverages the trust and credibility established by the referrer.

Hi [Recipient’s Name],

I am [Your Name], a representative of [Your Company’s Name]. [Referrer’s Name] from [Referrer’s Company Name] is our valued partner who recommended you to us. He/She spoke highly of your company and mentioned how you might be interested in our solution that has benefited their operation.

I would love to elaborate on how our [Product/ Service] can bring similar benefits to [Referred Company’s Name]. Can we schedule a brief call at your earliest to discuss this further? Looking forward to working together.

Best Regards,

[Your Name]

[Signature]

Sales Pitch Template

Hello [Prospect's Name],

I hope this message finds you well. My name is [Your Name], and I represent [Your Company]. I wanted to reach out to you because I believe we have a solution that aligns perfectly with [Prospect's Company] needs.

Identify the Pain Point:

In our discussions with companies in [Prospect's Industry], we've noticed a common challenge - [Briefly mention a common pain point in their industry or a specific issue your product/service addresses].

Solution Offered:

That's why I'm excited to introduce you to our [Product/Service]. Our [Product/Service] is designed to [Briefly explain how your product/service addresses the pain point and the value it brings].

Key Benefits:

Here are a few key benefits you can expect:

• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

Success Stories:

We've had the privilege of working with companies like [Client 1] and [Client 2], helping them achieve [specific result or improvement].

Next Steps:

I would love to schedule a brief call or meeting to discuss how our [Product/Service] can specifically benefit [Prospect's Company]. Are you available for a [phone call/meeting] sometime next week?

Thank you for considering [Your Company]. I'm confident that our [Product/Service] can make a meaningful impact on [Prospect's Company], and I look forward to the opportunity to discuss this further.

[Your Full Name]

[Your Position]

[Your Contact Information]

Examples of Sales Pitch Across Different Industries

For inspiration, use these concise sales pitch examples to elevate your sales communication across different industries.

1. Health & Wellness Industry

Pitches in this industry must focus on promoting products or services that contribute to the overall wellness of the audience. Highlighting natural ingredients and scientific evidence can prove to be beneficial in attracting customers and driving positive results.

How SquadStack’s fully vetted and managed telecallers helped Medfin , India’s leading healthcare provider, increase their appointment booking by 25%.

“We wanted a team who could deploy highly trained agents, set up audits, and have quality checks. SquadStack fulfilled all these needs.”

-Arun Kumar, Co-founder of Medfin

Sales Pitch Example for Health & Wellness:

“Hi [Prospect’s Name], I’m [Your Name], calling from [Your Company’s Name]. I was hoping to connect with you as I noticed your engagement with our company’s website. As you already know, we specialize in personalized fitness programs catering to our client’s unique goals. We have helped 500+ clients achieve their weight goals and improve their overall health. We’d love to create a customized plan for you. Can we discuss your fitness aspirations and how [Your Company’s Name] can support you?”

2. EdTech Industry

In an EdTech industry, the sales representatives must focus on highlighting factors such as personalized learning, efficient teachers, advanced technologies, and interactive content. They must showcase the positive outcomes of past students and institutional advancements.

Aakash + BYJU’s collaboration with SquadStack helped them reach 15 Lakh students within a week.

Social Media Sales Pitch Example for EdTech:

“Hello [Prospect’s Name], I recently discovered that we share a mutual connection- [Connection’s Name]. He/ She has been using our educational technologies in his/ her institute and saw a remarkable 20% increase in student engagement. Since you are in the same business as her, I believe our solution could bring similar results to your institution. Are you open to exploring more? -[Your Name]”

3. Brokerage Industry

Sales pitches in this industry must cater to the financial requirements of the audience. The offering should be able to meet the targeted customers’ investment goals. Showcasing market expertise and building trust can help easily convert leads .

Check out Upstox’s success story of becoming India’s leading investment platform with a 40% increase in account activations by leveraging SquadStack’s services.

“Outsourcing gives us a lot of flexibility. To do anything in-house, you will need a lot of time to scale up and execute things at a faster rate. We found a great partner at SquadStack, who helped us achieve our goals, growth, and targets.”

-Satyartha Srivastava, Customer Success Lead at Upstox

“Hello, I am [Your Name]. I am a broker from [Your Company’s Name]. Our platform provides real-time market insights and low-cost trades, empowering investors like you to make informed decisions. Last month, our customers saw an average return of 15%. Let us help you maximize your investments and elevate your portfolio. How about a brief call this week?”

Go Forth and Make Your Pitches Resonate

As we wrap up this exploration, remember that adaption and continuous refinement are crucial to driving results. Embrace the insights gained, apply them, and let each pitch be a stepping stone toward a persuasive communicator.

Define sales pitch.

It is a concise and persuasive communication that presents products or services intending to convince a potential client to purchase or take a desired action.

Why is a sales pitch important?

It serves as the first impression and sets the tone for further interactions. It helps communicate the uniqueness of a product or service, addresses the customer's need, and aims to persuade prospects to take specific actions.

How do you make a sales pitch?

To make an effective sales pitch, you must first understand your customers' needs. Then, introduce your product or service and highlight its key features that can solve their problem. Close with a clear call to action, and remember to follow up.

How long should a sales pitch be?

Ideally, it should be concise, lasting up to a few minutes. However, the length may vary depending on the context and other factors like the product’s complexity and the audience’s understanding.

What are the techniques one should follow for a successful sales pitch?

For a successful sales pitch, you will need the following techniques: Create an attractive story. Focus on the benefits and not just the features. Encourage action by creating a sense of urgency. Engage with the audience and ask questions. Highlight client testimonials and market expertise. Follow up.

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How To Make a Good Sales Pitch: 9 Tips

Crafting a good sales pitch is not easy — but it might be one of the most important things a sales rep can do.

Jeffrey Steen

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Let’s be real, the sales pitch has evolved. It’s no longer just a pitch, it’s a fastball. You have about 30 seconds to hook your audience. In those 30 seconds, you have to connect, persuade and provide value to a complete stranger — it’s no easy feat.

Your potential customers today are more informed (and skeptical) than they’ve ever been. Our latest State of Sales Report shows 81% of sales reps say buyers increasingly conduct research before they reach out. Pitching with information your prospective customers already know shows apathy — and a lack of awareness. 

That’s why the work you put in before you deliver your pitch, and the follow-up once you’ve aced it, are so critical to closing the deal. We have some tips to ace the pitch — before, during, and after those critical 30 seconds. 

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Why the sales pitch is still so important

A report from research firm G2 revealed 68% of buyers don’t involve sales until they’re ready to make a purchase. That means your sales pitch is likely to be a prospect’s first interaction with your company — so make it count. It’s an opportunity to expand their understanding of your company and create a valuable exchange in the process. And of course, it’s still an opportunity for sellers to learn more about the customer’s pain points, requirements, and expectations. 

Customers may be showing up more informed, but that doesn’t mean using the pitch to educate them is no longer useful.  An effective sales pitch should be a two-way street that adds value for both parties. By showcasing your expertise and sharing information they can’t find on their own, you can validate their reasons for reaching out. 

The components of a perfect sales pitch

A common mistake new salespeople often make is launching straight into their sales pitch without asking any questions. 

A good sales pitch is more about understanding — and it starts long before your first engagement with a potential customer. Effective sales pitches require a bit of homework to understand your prospect well enough to personalize your presentation instead of sticking to a canned script. 

“Salespeople are under the impression that pitching their product is what makes deals,” said speaker and author Jill Konrath . “Anybody who is a victim of the pitch has their defense mechanisms up in full steam whenever they’re talking to somebody. They don’t trust them because they feel that they’re going to be pounced on.”

Considering this, here are nine tips to put you on the path to the perfect sales pitch.

1. Prioritize your sales pitch with data

How are you prioritizing the deals you’re chasing? A recent study shows that top-performing sales teams are 1.6 times more likely to prioritize leads based on data analysis — and half as likely to prioritize based on intuition. Data can be the guidepost in your pitch prioritization. Where it used to be enough to pursue the deals you “had a good feeling” about, you can use real data insights, like scored leads that indicate likeliness to close, to help make sure your focus is in the right place.

2. Personalize your pitch based on research 

Your product isn’t going to sell itself. According to the latest State of Sales Report , 87% of business buyers expect reps to approach sales conversations as trusted advisors. Craft a pitch that shows you understand their business and delivers information beyond what they can find on their own. Do your homework and research before your first conversation to maximize your chances of closing the deal. Conduct thorough research on their company, their industry, and competitors. During your initial contact, be sure to ask the right questions so you can tailor your message to address their specific needs and ease the deal to the next step.

Personalize your sales pitch to the company and role you’re pitching to, based on your research. Are you pitching the chief marketing officer, service vice president, chief operating officer, or the head of legal? Knowing the role of your buyer (or buyer s, more likely) will help shape how you personalize your pitch. Understanding common pain points of your buyer’s role is a great place to start. If you come in with the story that’s only from your perspective, how will the buyer see what’s in it for them? AI tools built into your CRM can help you create personalized messaging, but it’s not a replacement for the work that needs to go into building the right pitch for your customer. 

Before presenting your pitch to the buyer, conducting research will also eliminate unnecessary noise distracting them from the sale. For example, show them you care enough to understand their business with a relevant message highlighting product features that could benefit them the most.

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3. get access to the actual decision-makers.

All the research and customer information in the world won’t help your pitch if you aren’t in touch with the actual decision-makers who can approve the purchase. This point poses a growing challenge, as research from Gartner shows the six to 10 people are involved in B2B purchase decisions. 

Essentially, you have three roles to consider: those who will assess the logistics, those who will implement the solution and those who will have final approval. Before the actual sales pitch, ensure that you’re talking to the person who not only truly understands the business, but is also a decision-maker. This is easier said than done. Oftentimes, getting access to the actual decision-maker in a deal is a primary hurdle that salespeople face, and requires building trust with a more value-based relationship over time. 

4. Paint the picture for your buyer

Being a storyteller is a skill not often discussed on sales teams, but it can be the secret that sets a good sales pitch apart from the best sales pitch. Tell the story of where they are now and the vision of where they could be. 

To borrow advice from author and storytelling expert Nancy Duarte , “The audience does not need to tune themselves to you — you need to tune your message to them. Skilled presenting requires you to understand their hearts and minds and create a message to resonate with what’s already there.” 

Inspiring change and getting buyers to think differently is a way to stand out among your competition. If you can paint the picture of how the buyer will feel with your product or service, you can show them value in a whole new light. 

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5. share your insights.

You’ve done your homework and listened to what the buyer has to say — now it’s time to share the solution to their problem. You can do this by adding value at each touchpoint. Give them more than they can find on their own online or otherwise — for example, share insights, customer testimonials, or case study results from other customers to help them see the value in your solution.

Again, this is a good case for data. Showcasing data points like customer satisfaction, overall engagement with your product, or positive responses are all ways to reinforce trust with your buyer. After all, proof is in the pudding, right?

6. Stay on message 

It’s no easy feat to get in front of a potential customer, so don’t waste their time or yours with a long-winded, boring sales pitch that isn’t relevant to the unique problems your potential customer faces.

Keep the pitch on-message by being clear, and you’ll keep your buyer’s attention. Review it until it’s as concise as possible without losing the intent. For instance, remove unnecessary buzzwords, like “synergy” and “best practice” — you won’t need these if you know your customer’s needs. And, whenever you get stuck, always go back to your brand’s values. 

7. Fearlessly overcome common sales objections

As you’re perfecting your sales pitch, be sure to include thorough research that solves their problem, and addresses potential objections that may arise.

The most common sales objections fall into four buckets: budget, authority, need, and time (also known as BANT ). You may not need to have a detailed response to all of these, but be prepared to discuss each. The key here is to show you understand their concern, and offer possible ways to overcome those hurdles, together.

For instance, if a competing product is brought up during your pitch, highlight the features that differentiate your product, connecting it back to them. Or, if they don’t have budget secured, turn the conversation towards investing back into their team, and how much money your product can save them in the future.

Over time, you’ll hone your objection-response based on the feedback you receive in sales meetings. In the meantime, leverage customer and product research and use that knowledge in handling objections without fear.

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8. Listen to understand, not just to reply

According to the latest State of Sales Report , sellers say active listening is one of their top tactics to build good relationships with prospects. Listen to the tone, speed, and volume of their voices to give clues about how they’re feeling. Use “tell me about” statements to prompt them to share their experiences.

If you’re on a script, don’t be overzealous or overconfident — instead, go into the pitch with an open mind and let the buyer do most of the talking. If you can’t narrow down your buyer’s pain points, you won’t be able to figure out the best way to help them.

Periodically check in with the buyer during your pitch, taking the time to hear their views and respond with thoughtful follow-up questions. This is a critical step to really understanding their business needs and ultimately closing the deal. If you’re responding by asking the right questions, you can adjust your pitch to sound more attractive to the buyer. If you have your ears open, it will feel less like a business presentation and more like a healthy conversation about their business needs.

9. Outline options for next steps

While listening to your buyer is critical, don’t just pack up after your pitch. Be ready to share what’s next for the customer. Every sales pitch should end with a call to action. Even if the customer isn’t ready to complete the sale, be sure to keep the prospect on the journey and move forward with a follow-up meeting or next steps.

Pro tip: Never wait for the customer to make the call to action. Failing to be proactive could result in the meeting or relationship ending before you have a chance to continue the conversation and seal the deal.

The perfect sales pitch does exist 

With these tips, you’re ready for the perfect sales pitch. Be confident because you’ve put real thought and effort into your pitch; you know your product, you know your buyer, you’re listening to their needs, you’re solving the real problem, and you’re ready for any objection. Game on!

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As a business and marketing writer for 15 years, Jeffrey specializes in skill-up content at Salesforce. His work touches on everything from sales fundamentals to employee coaching, leadership best practices, and growth strategies.

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Sales Pitch Examples: The Best Presentations and How to Make Your Own

When you try to persuade someone to buy your product or service, you typically launch into an elevator pitch also known as a sales pitch. But it’s not all about the words you say – the visuals matter too.

After all, visuals have been found to stimulate thinking and improve learning environments . Visual explanations can also improve the coherence of an argument.

So chances are, the person receiving your elevator pitch or sales pitch presentation will understand and recall it better with images.

By studying these examples of sales presentations on the web and using well-designed templates, anyone can create winning sales pitch decks . Here’s how.

If you want to start right away, and move beyond a simple elevator pitch to create a successful sales pitch, sign up for a free account on Piktochart  to access our pitch deck maker .

No graphic design experience is needed, and you can easily create a successful pitch deck within minutes. Easily choose from various visual formats such as presentations , reports ,  infographics , posters , brochures , and more by editing a template from here .

Top sales pitch examples

First, let’s take a look at examples of sales presentations created by companies across diverse industries.

This good sales pitch example is pure eye candy, carefully balancing minimalism with playfulness. It points out that Front had a headstart over its competitors in providing solutions to its target market. It also presents graphs and charts , projections, and a roadmap .

Front used this deck to gain its Series A funding round, and it has since been viewed more than two million times across different platforms, including SlideShare and Medium.

Less than two years later, Front posted another pitch deck , this time for raising a Series B funding round of $66 million.

Buffer says it used this slide deck to raise half a million dollars.

Of course, it’s the product and customer base that attract funding money. But in this short 13-slide pitch, Buffer’s pitch included facts, and social trend predictions by experts and focused on how its product solves a problem.

AgriMORE’s presentation is best viewed as a video, as it comes with an audio explanation of each part of the pitch.

Apart from being visually attractive, agriMORE’s sales pitch presentation has clearly labeled images to help the audience follow along. An icon for one of its stores, for example, comes with a clear ‘shop’ label.

Such visuals work when they improve the audience’s understanding of a sales deck, not distract from it. They enrich the story that the speaker is trying to tell.

How Google Works

Eric Schmidt’s SlideShare sales pitch presentation on Google’s origin story begins like a child’s book. A slide shows an illustration of two people, along with the narration:

“When Jonathan and Eric arrived at Google, we thought we knew all there was to know about running successful businesses.” But they eventually realized just how wrong they had been, which served as a way to pique the reader’s interest to read on.

Aesthetically, this sales pitch example works because of its design consistency, using the same drawing style and Google brand colors throughout.

It uses visual context, placing slides amidst graphics of containers and freight activity. The overall picture is that of a cargo terminal island, reflecting the environment in which Navis’ solutions are deployed.

This sales pitch example begins by focusing on the company’s key strengths – its long industry experience and the credibility of its team.

Microsoft Dynamics

One part of this sales pitch presentation that truly leaves an impact is the way it provides space for product demonstrations.

Microsoft also clearly discusses customer pain points and presents its solutions. It also mentions the benefits of using their platform, thus allowing the target audience to visualize how easy their work would be if they used Microsoft’s CRM.

If you work in online marketing, the chances are high that you’ve stumbled upon the SEOmoz blog. The company’s founder, Rand Fishkin, used this pitch deck in July 2011 when raising funds for Moz.

This sales pitch example tells a story, from how Moz started and gained customers to how the digital marketing space has evolved and given rise to new problems for marketers and businesses.

It’s also straightforward and presents information on its balance sheet, business risks, and opportunities transparently.

Elements of a Successful Sales Pitch Presentation

If we take the sales pitches above, we’ll see a few things they share in common. These are elements that tend to contribute to the success of a successful sales pitch presentation .

Thorough research

The slides tend to contain data related to the industry and product, along with research citations.

Navis, for instance, provides information on the number of cargo containers shipped in every continent in 1990, and 2010 and includes a 2020 prediction.

The SEOMoz pitch deck presents data on web marketers’ analytics challenges, industry practices, as well as threats.

Visualizing data

It’s not enough to have good data. Facts should be presented in a way that the audience can easily understand and remember.

You can typically accomplish this with graphs, charts, or infographics.

One sales pitch example that visualizes data well is that of Front. The graphs use contrasting colors for different data sets and highlight the data points the presenter wants to emphasize.

Keep in mind that some charts and graphs work better than others, depending on what information you want to emphasize.

To understand which type works best for your sales deck, check out this guide to data visualization .

Starting with the problem

Consider how agriMORE begins its presentation: “Would you like to know the exact origin of the fruit and vegetables available? And how to distinguish products seemingly looking the same as one another? Whether the packaging is produced sustainably?”

Buffer, on the other hand, asks: ”How do you use social to drive traffic?” That’s a problem many marketers want to solve, especially since the answer keeps changing due to evolving tech trends. Both sales pitch examples place the presenter in the audience’s shoes. They also use both language and visuals to illustrate the problem.

By establishing the problem early on, these sales pitch examples set the stage for positioning their product, service, or idea as a solution.

To an extent, they also mimic the structure of a short story – beginning with the conflict, offering context, and ending with a potential resolution.

Establishing credibility

Early in their sales pitch presentations, the companies explain to the audience what makes them trustworthy.

They establish their credibility in different ways, such as by noting their decades of experience in the industry, their extensive global clientele, and the praise their products or services have received from industry experts.

What if your company needs no introduction? Your product or service still does.

Microsoft is a global name, but its pitch still aims to establish credibility by showing that its CRM is used by more than 30,000 companies or two million people in more than 80 countries worldwide.

Providing examples

Be it pictures or product demonstrations, examples are a great way to help the target audience envision how the product or service will solve their problems or satisfy their desires.

The agriMORE presentation is a great example of a sales presentation that provides examples based on customers’ daily experiences.

Google’s presentation also gives concrete examples of the company’s culture and employment philosophy.

Visual consistency

Once the sales pitch presenters chose a visual style, they stuck with it.

For Google, it was using pencil-like drawings; for Navis, it was structuring the presentation around a cargo terminal island. For Front, it was a delicate but sufficient balance of playfulness and minimalism.

The presentations also use a consistent color palette throughout. Google, notably, used only its brand colors in its presentation.

Create a winning sales presentation

Now that we’ve looked at some sales pitch examples and considered the elements that make them compelling, let’s walk through how to put a sales presentation together, using the template below.

1. Begin with an interesting title and/or subject line

Don’t just write a title or subject line such as, “Sales Pitch for XXXXXXX.” Depending on your industry, your title can contain a matter of fact, a question, or even an assertion.

For instance, the Streamline presentation is entitled, The New Standard in Blood Tubing .

How Google Works is also an effective title. Because Google is known as one of the top companies to work for, it does not need an attention-grabbing headline.

2. Explain what the sales pitch presentation contains

By starting your sales pitch with the agenda, you let the audience know what to expect.

You also give them an idea of how long the sales pitch will be.

So, if they know the sales pitch deck is roughly 20 slides long, they’ll be prepared to give their full attention to exactly that number of slides.

The last thing you want is for your audience to start wondering – midway through the presentation – whether or not you’re almost done.

3. Describe your business

This ties together with establishing credibility early on in the presentation.

You can tell people about your brand’s origins, the experience of its leadership team, and your clientele.

Research offers a tip for encouraging people to trust you .

First, demonstrate your capability. Then, show them you’re relatable. This technique can work both for people and businesses, and you can apply it in your ‘About Us’ slide.

4. Explain your mission

As the template above suggests, provide mission statements that answer the following questions:

• How are you making your customer’s life better?
• What problem are you solving?

You can also add a third mission statement that’s inspirational. For example, here’s an excerpt from The Atlantic’s mission statement:

“The Atlantic is America’s leading destination for brave thinking and bold ideas that matter.”

Here’s Coca-Cola’s mission:

“To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions. To create value and make a difference.”

The inspirational and relatable statements reflect the need to add a personal touch to gain the audience’s trust.

5. Explain the benefits of your product or service

These slides provide a concrete answer to how you can improve your customers’ lives. Illustrate the benefits by providing concrete examples.

Remember to distinguish between product features and benefits. In the Microsoft sales pitch example, the CRM dashboard and the reporting features make data tracking and analysis easier.

This provides the benefit of staying updated on customer and prospect status, as well as gaining new insights and identifying potential target markets based on the data.

In short, features are product- or service-centric.

On the other hand, benefits focus on how the customers will use the product or service, and how their businesses or lives will improve as a result.

6. Introduce the team

Before you buy a product or service, you typically try to know more about the company that’s selling it; through internal investigation, market research or customer stories. 

This is especially true with B2B contracts, and even more applicable to those with a larger value proposition.

Therefore, make all of this part of your sales pitch deck brief. The best sales pitch will add a short, professional description and links to social profiles to show potential customers that they are credible.

Finally, the price. Never start with this, by the way.

Share the various price options within your sales pitch framework once you’ve convinced your customer you can add clear value (through one key value prop or several) to their business or lives, and solve the prospect’s challenges.

8. Next steps for your sales pitch 

What does the audience need to do next? What are the follow-ups? Will you be arranging a demo or negotiating a contract? Will you run a trial? This is where you explain the next steps.

At this point, you want to lower or remove the barriers to closing a deal – so keep the next steps simple for your potential customers.

9. Thank your audience

Maintain goodwill by thanking your audience for reading or listening to your sales pitch presentation. Now is a good time to invite them to ask any questions they may have.

Make your own sales pitch presentation

If you think the template above is a good fit for your company’s sales pitch, you can access it here to edit it.

If you prefer something more formal, try out this sales pitch template :

On the other hand, for a friendlier approach, you can use this other sales pitch presentation template :

Get started with a successful sales pitch today

A sales pitch deck is crucial for any business looking to sell a product or service to potential customers. Here are some reasons why a sales pitch deck is essential:

Capturing attention: 

A well-designed and visually appealing pitch deck can help capture the attention of potential customers and make a lasting impression. By presenting information engagingly and compellingly, a pitch deck can help a business stand out from competitors and increase its chances of making a sale.

Highlighting key features and benefits: 

A pitch deck allows a business to showcase its product or service and highlight its key features and benefits. A pitch deck can help potential customers understand how the product or service can meet their needs and solve their problems by presenting this information clearly and concisely.

Building credibility: 

A pitch deck can help build credibility and establish trust with potential customers. A pitch deck can demonstrate that the business is trustworthy and reliable by presenting customer testimonials, case studies, and data on the product or service’s effectiveness.

Providing structure and organization: 

A pitch deck provides structure and organization to the sales pitch, helping to guide the conversation and ensure that all key points are covered. This can help the sales process run more smoothly and efficiently.

Facilitating communication:

A pitch deck can facilitate communication between the salesperson and potential customers, making it easier to convey information and answer questions. A pitch deck can also help clarify any confusion and ensure everyone is on the same page by providing a visual representation of the product or service.

Overall, a sales pitch deck is essential for any business looking to sell a product or service. By capturing attention, highlighting key features and benefits, building credibility, providing structure and organization, and facilitating communication, a pitch deck can help increase the chances of making a sale and growing the business.

Start creating your sales pitch presentation or any other slide design with Piktochart now.

Once you’ve finished creating your perfect sales pitch, have your sales team, and additional team members check it to make sure it’s both clear and compelling to grab your audience’s attention for existing or potential clients.

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10 Proven B2B Sales Pitch Examples to Inspire Your Own

B2B sales pitches can make or break deals. G et your pitch right and you get the business. But get it wrong and you’ll risk losing a customer.

Think of a sales pitch as your verbal business card that should be solid enough to make an excellent first impression. It must be concise and crisp to ensure the listener believes what you want them to.

But here’s where things get tricky: Our brains are wired to resist sales messages. So you need to nail down your sales pitch before meeting the potential client.

Luckily, there are a few tried-and-tested formulas that can help you come up with winning B2B sales pitches. 

Read on as I discuss the best sales pitch strategies, along with foolproof B2B sales pitch examples that’ll make your pitching game stronger.

Table of Contents

Strategy #1: keep it short and to-the-point, strategy #2: make it all about the customer, strategy #3: show what your product or service can do, strategy #4: use your brand story to create hype, strategy #5: build an emotional connection.

Shorter is better when it comes to B2B sales pitches. 

A concise and direct pitch generates more interest for at least two reasons. First, the prospect is likely to listen to the whole thing as opposed to a rambling summary of product features, and second, you can get your point across faster and more easily as you’re forced to use simpler terms.

Here are two brilliant examples.

Adam Goldstein’s Two-Line Pitch

Selling is a delicate science. Instead of pages of elaborate descriptions , you only need the right words —even if it’s two sentences long.

Adam Goldstein, the CEO, and co-founder of the travel deal site, Hipmunk, realized he needed a unique page, one that stands out from others, when he struggled to get sufficient funding for his startup.

The result? Goldstein came up with a two-line pitch that effectively summarized Hipmunk’s value proposition : Lowering distribution costs.  

He sent the pitch to the CEO of United Airlines and got a response within 15 minutes. Eventually, Goldstein’s company went on to secure over $55 million from investors.

Shultz Photo School’s One-Liner

Shultz Photo School takes an even shorter route with its website one-liner: We help parents take better pics.

Despite using six words only, the photography school manages to communicate to its visitors exactly what they can do for them. 

But how was Shultz able to do this?

They correctly identified their target audience’s (parents) biggest pain point, which was not being able to capture their children’s priceless moments properly, and then incorporated it in their one-line pitch.

Shultz doesn’t mention any photography technicalities like camera lenses, composition, lighting, angles, or any jargon that could potentially confuse the client. 

All they say is how the company can help customers solve a specific problem.

Think about the following questions when creating a short and concise B2B pitch deck :

• What does your product or service do? What are its benefits?
• What is the unique selling proposition (USP) of your product or service? How is it different from your competitors?
• What is the ultimate goal of a product or service? Think about the pain points that it can solve. 

Many sales executives make the common mistake of focusing their pitch around the product or service instead of the customer. 

Everybody likes to be the center of attention, and your customers are no exception.

Your pitch should provide a perspective based on your audience, so they know how your product or service can benefit them and why they should buy it from you.

This is also where personalization comes into the picture.

Make sure your sales pitch is relevant to your target audience and interesting enough to pique their attention. You should customize your messages in a way that addresses points that are most important to your customer.

Here are two examples of customer-centric sales pitches.

G2’s Elevator Pitch

G2 is a platform that gives software users the chance to share their opinions about a specific product or service. 

In their sales pitch, G2 covers all the highlights of its platform and explains in basic terms how its service can solve the biggest pet peeve of its target audience (the disconnection between what customers need and what they get) in just 20 seconds.

What’s more, the pitch frames the customer’s needs and pain points while subtly mentioning how G2’s categorization method lets them easily compare competing software products in one place.

Ryan Robinson’s Email Pitch

Image Source: Ryan Robinson

Ryan Robinson is a content marketing consultant who relies on cold emailing to reach out to potential clients—but not without doing his homework.

Before sending out cold emails, Robinson provides real upfront value to his recipient by either sharing their posts on Twitter or mentioning their brands or products on his blog. 

This helps him earn points in the recipients’ eyes that makes Robinson’s sales pitch stand out from other cold emails.

Robinson doesn’t talk about himself and his services until the third paragraph, followed by an effective call to action that invites the reader for a chat. Overall, the recipient remains the main focus of the email.

Here are a few tips to make your live pitches fun and engaging:

• Explain the advantages of your product quickly.
• Add humor to your demonstrations.
• Add additional visual aids, such as graphs, statistics, and charts, to make your story more interesting.
• Practice how you’d approach the audience with the product beforehand. 

What do door-to-door salesmen, magicians, and late-night infomercials have in common?

They try to create a “wow” moment by demonstrating the product or service’s most unique feature.

Although giving a demo of your product in your sales pitch costs time and resources, it’s a worthy investment. Check out how you can do that.

Joe Ades’s Live Peeling Demo

You likely heard about this video before. A salesman, Joe Ades, shows his product (a carrot slicer) to pedestrians with an energetic attitude and a friendly smile, making him look more approachable and trustworthy.

He pitches his product directly by showing potential customers how the carrot slicer can help them have an easy peeling experience. Seeing the salesperson peel the carrots so effortlessly, in turn, compels his audience to give the product a try.

Why not do the same in your sales pitches?

Aaron Krause’s Scrubbing Tool Pitch

If you’re an avid follower of Shark Tank, you might already be aware of Aaron Krause’s genius.

Krause, a contestant in Shark Tank, presents his sales pitch for a scrubbing tool that changes texture based on water temperature.

Although the product itself isn’t particularly inspiring, Krause uses his storytelling skills to strike a chord with the audience and judges by sharing how he came up with the idea.

Next, he supports his claims with a live presentation of how the product solves a common household problem (cleaning), showing the audience how useful his scrubbing tool can be. Krause also adds humor to his sales pitch to keep people engaged.

In the end, Krause’s pitch becomes a big hit with the judges, and his company, Scrub Daddy , goes on to make more than $50 million in sales.

Storytelling appeals to both children and adults, which makes it an excellent B2B sales pitching tactic that you must incorporate in your pitches.

If your product is similar to your competitors and you’re using similar marketing campaigns to promote and advertise it, you should use the power of storytelling in your pitches to stand out among your competitors.

Instead of reading out specifications, set a narrative around your product or service and tell your story.

Apple’s Keynote Video

Apple’s keynote videos are a masterclass for those wanting to create the perfect sales pitch.

It begins with the company’s rich history and moves the specifications of its products in a relatable and easy language. There is absolutely no use of jargon—only features that appeal to Apple’s audience.

The company ends the video by mentioning how Apple is excited for the future, where their customers will live a much easier life thanks to their products and features.

Amy Cuddy‘s Personal Story

The American social psychologist, Amy Cuddy , starts to narrate her personal story to the audience and eventually segues into her pitch. 

Cuddy talks about how she had to drop out of college because of her car accident at the age of 19 and how she overcame the odds by simply “faking it” until she made it.

She also discusses how she adjusted her body language, shaped her mind, and her behavior—in less than two minutes.

The bottom line is, throughout her pitch, she keeps the focus on her story. Something you can model while improving your B2B sales pitches.

Here’s how to create hype through your brand story:

• Explain your brand history briefly.
• Create a backstory that’s interesting enough to attract prospects’ attention.
• Avoid using metaphors.
• Back your claims with facts.
• Avoid jargon and instead, use a relatable and easy language.

One of the best ways to write a successful B2B sales pitch is to understand your customers and then convey it in your pitch. 

Using emotional appeal, for instance, can spark sympathy, which can compel the customer to buy your product or service.

The main goal is to trigger your customer’s emotions , and here are two examples of it.

Mark Cuban’s Phone Pitch

Mark Cuban , the owner of Dallas Mavericks , had his work cut out for him when his team was struggling to win matches back in the early 2000s, which resulted in low ticket sales.

Cuban knew that low ticket sales would translate to heavy losses, which could really shake his company’s future. So he decided to take charge of the situation and get the ticket sales up.

Cuban got on the phone with former season ticket holders and asked them to come back to the game, reminding them of their experiences of going to the games as kids. He also emphasized how winning or losing of a team didn’t matter—the feeling did.

He was able to stroke his listeners’ nostalgic chords by talking about the stadium, the game, and the memories they had with friends and families.

Cuban’s compassionate and understanding approach was impressive. In turn, his pitch helped him make many customers believe that spending $8 on a match ticket was more valuable than going to the movies or McDonald’s.

Cuban had bought the Mavericks for $280 million. The team is now valued at $2.25 billion.

Drift’s “Don’t You Agree” Campaign

Drift’s campaign is another stellar example of how building an emotional connection with your audience could work wonders for boosting sales. 

The above slide shows that you don’t have to agree with everything your audience believes in and how instead, making a claim bold enough to raise a few eyebrows can make them see things your way.

The first part of Drift’s slide starts with an undeniable truth (“Technology has changed the way we operate”). Out of the blue, they make a contrasting claim: “Forms, emails, and calls are bad”. This isn’t something the reader expects after seeing the first slide.

They then offer the reasoning behind their bold claim (“We should focus on creating real conversations”) while cleverly leveraging Drift as the perfect solution to solve this problem.

Here are a few tips to create more emotionally-appealing sales pitches:

• Adopt a more compassionate and understanding approach when writing your pitch.
• Create a phone sales pitch script that has nostalgic or emotional value.
• Avoid making false claims while pitching.
• Include commonalities between you and your customers.
• Try to add shock value to your pitch.

Over to You

Sales is definitely a tough ball game. That’s why I wanted to include sales pitch examples that offer a wide range of style options that you can model based on your niche and audience. 

Crafting quality B2B sales pitches will help you get new clients, attract investors, and persuade more people to do business with you. 

Think of your pitch as a conversation between two people, and you’ll get the message just right.

Emil Kristensen

Emil is the CMO of Drip. When he’s not busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening to podcasts.

Come for the automated marketing. Stay for the endless revenue growth.

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How to Design a Sales Presentation that Closes More Deals

Creating an excellent sales presentation isn’t just about throwing together a few pretty slides—it’s about crafting a strategic, well-structured story that resonates with your audience and drives a buyer to take action. 

Your sales deck must clearly communicate your value proposition, solve your audience’s problem, and provide a clear path to the next steps. This post will show you how to design a sales presentation that wins more deals from start to finish.

You may be facing challenges like limited time, design tools, and resources. Whether you’re a marketer building a digital campaign or a business communicator creating company reports, Noun Project helps you source and design with cohesive visuals. With access to thousands of customizable icons and images, you can create professional presentations even with limited experience. So, let’s dive in.

Enhance your design with free icons

1. Understanding the Core Components of a Sales Presentation

A great sales presentation starts with a strong foundation. The key to success is organizing your content into a structure that tells a clear and compelling story. Here are the essential slides every sales presentation should include:

Title Slide: Making a Strong First Impression

Your title slide sets the tone for your entire sales slide deck . Keep it clean, concise, and focused. Include your company name, logo, and a short tagline that immediately communicates your value proposition. Don’t clutter this slide with too much information; the goal is to create a powerful first impression that hooks your audience.

Enhancing the Title Slide with Icons and Images : Adding an appropriate image or icon can immediately signal what your presentation is about. Whether you’re conveying innovation, trust, or expertise, selecting the right visual adds weight to your first impression. A high-quality image can make your title slide more engaging without overwhelming it with text.

Customer Persona Slide: Tailoring Your Message

One of the most effective ways to win over your audience is by demonstrating that you understand them. A customer persona slide gives you the opportunity to showcase the specific audience you’re addressing. Highlight key pain points, motivations, and goals. This personalizes the presentation, showing that your solution is tailored to their unique needs.

Example: “We know [Customer Persona X] struggles with [Pain Point Y]. That’s why we’ve developed [Solution Z] specifically to address this challenge.”

Visualizing the Customer Persona Slide : Enhancing this slide with icons that represent specific characteristics of your target audience can make your message more impactful. For instance, using a simple icon representing technology for a tech-savvy persona immediately makes the slide more relatable. Customizable icons ensure consistency across your presentation.

Problem/Solution Slide: Showing Your Value

After establishing the persona, dive into the problem you’re solving. Focus on the pain points your audience faces, and then introduce your solution. Keep it simple, clear, and compelling. Use visuals to explain how your product or service solves the problem.

Pro tip: Include an infographic or a step-by-step visual guide that outlines the customer journey from problem to solution.

Using Infographics and Icons for Clarity : Icons help break down complex information and make it digestible. Consider using icons and infographics to visualize the journey from problem to solution, making it easier for your audience to understand. Stock photos can add a human element, making the problem and solution feel more relatable.

Case Study/Proof Slide: Providing Evidence

Case studies are powerful tools in any sales deck structure . They provide real-world examples of how your product has delivered results for other customers. Include before-and-after metrics, quotes from satisfied clients, or even a short story that demonstrates how your solution helped solve a major issue for another company.

Building Trust with Icons and Photos : Use icons to highlight key data points and stock photos to humanize your case studies. Real-world visuals, especially those depicting relevant industries, add credibility and help the audience connect with the success story.

Call to Action: Make the Next Step Clear

Finally, wrap up your presentation with a strong call to action . What do you want your audience to do next? Whether it’s scheduling a demo, signing a contract, or visiting your website, make sure the next step is crystal clear.

Icons in Your Call to Action : A simple arrow or action-oriented icon can visually emphasize your call to action , making it more compelling. Noun Project offers icons that can symbolize action , helping you guide your audience toward the next step.

2. Designing for Impact: Visuals Matter

Design isn’t just about making things look good—it’s about creating clarity. Poor design can distract from your message, while effective design can elevate it. Here’s how to use design to create an impactful sales slide deck :

Balance and Layout

A good rule of thumb is to keep slides simple and uncluttered. Too much text or too many visuals can overwhelm your audience. Use white space strategically to give breathing room to your content. Ensure that your slide layout has a logical flow, with important information placed where the eye naturally falls.

Visual Hierarchy

To guide your audience through your sales presentation , establish a clear visual hierarchy. Use icons, images, and headings to break up large blocks of text and highlight the most important information. Icons , in particular, can help you create this visual flow, allowing you to communicate complex ideas at a glance.

Consistency

Using consistent visuals is key to building trust and professionalism. A cohesive set of icons , fonts, and color schemes helps tie your entire presentation together. If you’re using images, ensure they represent your brand accurately and authentically, allowing you to design visually aligned slides across all your presentations.

Before & After Example :

• Before : A cluttered slide with too much text and mismatched images.
• After : A clean, simple slide with a single focus, using a few cohesive icons and well-organized text to drive home the point.

3. Building a Customer-Centric Presentation

At the heart of every great sales PowerPoint deck is the customer. Your audience isn’t interested in how great your product is—they care about how your product solves their problems. Here’s how to make your sales presentation customer-centric:

Research Your Customer Persona

Start by diving deep into your customer personas. What are their pain points? What motivates them? What are they trying to achieve? Tailor your messaging to these insights. Every slide should show how your product or service addresses these challenges and helps your audience achieve their goals.

Example: If your audience is made up of decision-makers in the B2B space, focus on efficiency, ROI, and scalability.

Using Icons and Photos to Reflect Your Audience : Visuals that reflect your audience’s industry, role, or demographic make your slides feel more personalized. Icons and stock photos can be selected to match these traits, adding to the relatability of your message and making it feel like it was created specifically for them.

Personalization is Key

One size doesn’t fit all. While the structure of your sales slide deck may remain consistent, you should personalize the content based on the audience you’re addressing. If you’re pitching to a new industry, tweak your messaging, case studies, and visuals to reflect that industry’s specific needs.

Content Focus

The most effective sales presentations are focused on the customer, not the product. Instead of listing all the features of your product, focus on the benefits it provides to the customer. Use testimonials, success stories, and case studies to make your points more relatable and impactful.

4. Best Practices for Structuring a Sales Deck

Now that we’ve covered the key slides and design elements, let’s look at how to structure your sales overview deck for maximum impact.

Introduction & Overview

Start with a high-level overview of who you are and what your company does. This is your chance to give a quick snapshot of your company’s value proposition. Keep this slide simple—your audience will appreciate the clarity.

The Problem

Once you’ve introduced yourself, dive into the problem your audience is facing. This should be specific and aligned with the pain points of your customer persona . Avoid being vague—show that you understand their challenges in detail.

The Solution & Product Overview

After defining the problem, introduce your solution. Use a product overview deck to explain how your product works and how it solves the problem. This is where visuals like icons and infographics can help communicate complex concepts clearly and quickly.

Proof and Case Studies

This is where you build trust. Use sales collateral like case studies, testimonials, and performance data to show that your product delivers results. Quantify the benefits where possible—numbers and statistics can make a powerful impact.

Enhancing Case Studies with Icons and Photos : Use icons to represent data points and stock photos to provide real-world context. Authentic images depicting your target industry can make the case study more relatable and build trust with your audience.

Call to Action

Every sales presentation should end with a strong, clear call to action . Don’t leave your audience guessing about the next step. Whether it’s setting up a meeting or purchasing a product, make sure you guide them on what to do next.

5. Tools to Enhance Your Sales Presentation

The right tools can make the difference between a good presentation and a great one. Here are some tools that can help you create a professional sales deck :

Icons and Images

High-quality visuals can instantly elevate your presentation. With millions of icons and photos available, you can find visuals that are perfectly suited to your brand and message in our library. Instead of wasting time searching for images that don’t quite fit, you can use a cohesive set that makes your sales collateral more impactful and professional.

Another time-saving tool is using pre-built templates for sales presentations . PowerPoint and Google Slides both offer customizable templates that allow you to create a polished presentation quickly. Combine these with icons and images , and you’ll have a powerful, well-designed deck in no time.

Example: A founder creating a sales overview deck might use a PowerPoint template, customize it with icons , and add relevant case studies to build a compelling pitch.

A well-designed sales presentation can be the difference between closing a deal and losing it. By understanding your audience, structuring your content effectively, and using the right tools and visuals, you can create a sales deck that captures attention, builds trust, and drives action.

Ready to create your own professional sales presentation? Explore Noun Project and start building a cohesive, impactful slide deck with icons and images that speak directly to your audience’s needs.

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Presentation templates

Captivate your audience with customizable business presentation templates. whether you're pitching clients, wooing investors, or showing off your latest wins, there are presentation templates that'll suit your next meeting..

Free slide templates for presentations

Presentation decks can make or break your speech—don't risk boring or unprofessional slides distracting from your message. Set yourself up for success with free, eye-catching presentation templates that don't require graphic design skills to use. Whether you're pitching to investors or sharing a class project, using presentation templates allows you to focus on the content of your work without worrying about the design. Explore presentation templates for pitch decks, annual reviews, and conference slides, and get ready to wow your audience. Choose a presentation template and customize it with your business's branding and logo. If you work in a creative field, don't shy away from bold designs and vivid colors . Presentation templates offer versatile options for personalizing—get creative by customizing your template or opt for adding your own text to existing designs. When you use a template at your next meeting, you'll turn a simple presentation into an opportunity to impress. To make presenting even easier, you can download your template in a variety of formats, like PowerPoint and PDF, or share it digitally with your colleagues.