examples of antithesis in advertising

What Is an Antithesis? Definition & 15+ Examples

Ever wondered how great writers and speakers create captivating contrasts to emphasize their points and leave you pondering?

The secret behind these mesmerizing moments often lies in the use of a powerful rhetorical tool called antithesis . This technique employs oppositional language to present contrasting ideas, which adds depth, color, and intrigue to language, leaving audiences eager for more.

From speeches to literature, antithesis has long been appreciated as a valuable component of persuasive and thought-provoking communication. Exploring these instances helps to deepen our understanding of how antithesis functions, as well as why it continues to be a beloved and effective rhetorical device in various forms of expression.

Let’s take a closer look:

Table of Contents

What Is Antithesis?

Antithesis is a figure of speech that uses parallelism to present opposing ideas. In essence, it is the juxtaposition of contrasting concepts, usually in balanced or parallel phrases, to create a heightened effect in a sentence or expression.

This rhetorical device can emphasize the differences between two opposing ideas, allowing the writer or speaker to deliver a powerful message more effectively.

In simple terms, “antithesis” is the opposition or contrast of ideas or words in a balanced construction. This technique is often employed to:

• Strengthen an argument.
• Emphasize a point.
• Create a vivid and memorable image for the reader or listener.

Antithesis can be found in various forms of literature, including poetry, prose, and speeches, and is often used to give emphasis to the importance of a particular idea or theme.

There are several ways in which antithesis can be presented:

• Word Antithesis: The use of opposing words or phrases, such as “love and hate” or “good and evil.”
• Ideological Antithesis: The expression of opposing beliefs or principles, such as “freedom versus tyranny” or “democracy versus totalitarianism.”
• Structural Antithesis: The arrangement of contrasting ideas in a parallel form, often using parallelism or repetition to highlight the contrast.

Employing antithesis can make language more expressive and engaging, drawing attention to the ideas being presented and making them more memorable. It serves as an effective tool for writers and speakers who seek to create a lasting impact on their audience through the power of opposing concepts.

Origins and History of Antithesis

Antithesis, derived from the Greek word “ antitithenai ,” which means “to set against,” is a figure of speech in which two opposing ideas are juxtaposed in a balanced, parallel manner. This deliberate contrast serves to heighten the impact of the ideas being presented and contributes to the overall strength and effectiveness of the argument.

Antithesis can be traced back to classical rhetoric , the art of effective and persuasive communication. It emerged prominently as a stylistic device in the works of ancient Greek and Roman orators and writers who sought to:

• Craft impactful arguments
• Create memorable phrases

The roots of antithesis lie in the use of parallelism , a rhetorical tool that involves expressing contrasting or opposing ideas in a balanced and parallel structure. This technique was employed by classical rhetoricians to emphasize the contrasts in their arguments and engage their audience effectively.

Throughout history, numerous famous orators and writers have demonstrated a mastery of antithesis. Here are some notable examples:

The ancient Greek philosopher was a skilled rhetorician, and his works often exemplified antithesis. In his work, Rhetoric , he provided a thorough analysis of various rhetorical techniques, including antithesis, to help his students persuasively convey their ideas.

As one of Rome’s greatest orators and a renowned lawyer, Cicero was well-versed in rhetorical devices. His speeches frequently utilized antithesis to emphasize particular points and create powerful statements that resonated with his audience.

William Shakespeare

The famous playwright often employed antithesis in his works, emphasizing contrasts and creating memorable lines. One of the most famous examples of antithesis in literature can be found in his play, Hamlet , with the line, “To be or not to be.”

Abraham Lincoln

The 16th President of the United States was also an adept user of antithesis. In his famous Gettysburg Address, Lincoln used antithesis to create a moving and poignant speech that resonates with audiences to this day.

These prominent figures from ancient Greece to modern times have utilized antithesis as an effective means of emphasizing contrasts and crafting impactful phrases, showcasing the enduring appeal of this rhetorical device.

Function and Purpose of Antithesis

It balances ideas, engages minds, and inspires reflection.

Antithesis serves several significant functions in both written and spoken language. Its primary purpose is to create balance , contrast , and emphasis , highlighting the differences between two opposing ideas or concepts.

By utilizing antithesis, writers, and speakers can effectively engage their readers or listeners and provoke thoughtful considerations of opposing viewpoints.

It Acts as a Catalyst for Deeper Understanding

The use of antithesis stimulates intellectual curiosity, prompting readers or listeners to ponder the implications of juxtaposing contrasting ideas.

This rhetorical device encourages deeper understanding and fuller appreciation of the complexities inherent in language and human thought. As a result, antithesis enhances the impact of a piece of writing or speech.

It Enhances Focus and Fosters Analytical Thinking

In addition, antithesis is an effective method for drawing attention to crucial points or ideas.

By bringing opposition to the forefront, it emphasizes the significance of contemplating various perspectives, which in turn fosters an open and analytical mindset. This technique is particularly beneficial in persuasive writing and speaking, as it can help sway the audience toward a specific stance or argument.

Examples of ways to employ antithesis include:

• Pairing opposite adjectives, such as “cold” and “hot,” to emphasize the extremity of the subject.
• Using contrasting phrases, like “sink or swim,” to underline the importance of a decision or action.
• Juxtaposing conflicting concepts or proposals, such as “peace” and “war,” to examine the consequences of each.

Types of Antithesis

Antithesis can be broadly divided into two categories: Verbal Antithesis and Conceptual Antithesis. Each type serves a different purpose in conveying opposing ideas or concepts in a piece of writing or speech.

Verbal Antithesis

Verbal Antithesis involves the use of words or phrases with opposite meanings in a single sentence or expression. This type of antithesis serves to emphasize the contrast between two opposing ideas by placing them in close proximity to one another.

Examples can include the use of:

• Oxymorons , where contradictory terms are combined.
• Parallelism , where contrasting words or phrases are structured similarly.

Some examples of Verbal Antithesis are:

• “It was the best of times, it was the worst of times.” (Charles Dickens)
• “To err is human, to forgive divine.” (Alexander Pope)
• “Give every man thy ear, but few thy voice.” (William Shakespeare)

Conceptual Antithesis

Conceptual Antithesis, on the other hand, does not rely on wordplay or linguistic contrasts. Instead, it focuses on presenting contrasting concepts or ideas in a larger context, such as within a narrative, argument, or theme.

This type of antithesis often involves juxtaposing characters, situations, or themes to highlight their differences and create tension or conflict. Examples can be found in various forms of literature and art, including:

• The opposing forces of good and evil in many religious texts.
• The conflicting moral perspectives in novels, such as in “To Kill a Mockingbird,” where Atticus Finch’s defense of Tom Robinson contrasts with the racism of the townspeople.
• The clashing beliefs and values in philosophical debates, like those between Socrates and the Sophists in ancient Greece.

Examples in Literature

Antithesis is a powerful literary device that writers have employed to create memorable works of poetry, prose, and drama. The use of antithesis not only heightens tension and deepens meaning within literature but it also heightens the reader’s experience and understanding.

Shakespeare

Known for his command of language, Shakespeare often employed antithesis in his plays and sonnets. One of the most famous examples is found in Hamlet’s soliloquy:

In this instance, the contrasting ideas of “ being ” and “not being” emphasize the central conflict of Hamlet’s character and the existential questions he grapples with throughout the play.

Charles Dickens

Antithesis can also be found in the opening lines of Charles Dickens’ celebrated novel, A Tale of Two Cities :

Dickens’ pairing of opposites establishes the novel’s social and political setting, which is characterized by paradoxical contrasts and deep divisions among the characters.

Jane Austen

Jane Austen’s Pride and Prejudice utilizes antithesis to highlight the differing perspectives of its main characters, Elizabeth Bennet and Mr. Darcy. Consider the following line:

This statement juxtaposes the idea of universal truth and personal desire, reflecting the novel’s themes of social expectations and individual choices.

Robert Frost

The celebrated poet Robert Frost deftly utilized antithesis in his work, such as in the poem Fire and Ice :

With the contrast between “ fire ” and “ ice ,” Frost explores the dual destructive forces of passion and indifference in human nature.

Examples in Speeches

Antithesis not only adds stylistic flair to speeches, but also enhances their rhetorical impact and persuasive effect. Below are examples from some famous speeches that demonstrate the use of antithesis.

Abraham Lincoln’s Gettysburg Address is considered one of the most powerful and well-crafted speeches in history. One effective example of antithesis in this speech is:

Lincoln contrasts words and actions, emphasizing the sacrificial deeds of the soldiers.

Winston Churchill

Winston Churchill’s speeches during World War II showcased his strong rhetorical skills. An example of antithesis in his famous Iron Curtain speech is:

Here, the physical location contrasts with the figurative iron curtain, underlining the division of eastern and western Europe.

Martin Luther King Jr.

In Martin Luther King Jr.’s I Have a Dream speech, he utilized antithesis to communicate his vision for a more inclusive and equal society. An example is:

King juxtaposes skin color and character, highlighting the content of one’s character as the more important factor for judgment.

John F. Kennedy

John F. Kennedy’s Inaugural Address also contains a well-known example of antithesis:

This statement reverses the expectations of the listener, placing emphasis on the civic responsibilities of citizens rather than government assistance.

Tips and Tricks: Mastering the Use of Antithesis

Mastering the use of antithesis can greatly enhance the effectiveness of writing and speech. In this section, we will discuss practical advice for incorporating antithesis effectively and ways to avoid common pitfalls.

Identifying Contrasting Ideas

Antithesis relies on the presentation of contrasting ideas to create emphasis and interest. To use this device effectively, one must first identify clear and meaningful contrasting ideas. Here are some suggestions:

• Consider the theme or topic of your writing or speech, and think about opposing viewpoints.
• Keep the contrasting ideas relevant to the central message.
• Identify contrasts in characterization, situation, or opinion.

Using Parallel Structures

Parallelism is a crucial aspect of using antithesis effectively. It serves to create balance and clarity in the presentation of contrasting ideas. To ensure parallelism:

• Identify the grammatical structure of the first half of the antithesis and maintain the same structure in the second half.
• Use similar syntax, word order, and punctuation to create a sense of symmetry.
• Maintain consistency in verb tense, voice, and mood throughout the antithesis.

Taking care to identify strong contrasting ideas and maintaining parallelism in the presentation of those ideas will ensure that antithesis is used effectively in writing and speech.

A Rich Tapestry: Related Terms and Concepts

In order to expand our understanding of antithesis, it is helpful to explore related rhetorical devices, such as oxymoron, paradox, and chiasmus. These terms may appear to be similar, but they each have distinct characteristics and functions within the realm of rhetoric and language:

An oxymoron occurs when two contradictory terms are placed side by side to form a new meaning. Examples of oxymorons include “deafening silence” and “bittersweet.”

A paradox is a statement or situation that seems to be contradictory but holds an element of truth. For instance, “less is more” and “I know that I know nothing” are paradoxical statements that reveal deeper truths.

Chiasmus involves the reversal of parallel grammatical structures, creating a crisscross pattern in a sentence or phrase. An example of chiasmus would be “Ask not what your country can do for you, but what you can do for your country.”

While these devices share the common trait of using contrast, their mechanisms and effects differ.

• In antithesis , opposing ideas are juxtaposed to emphasize the differences between them. For example, “To err is human; to forgive, divine.”
• Oxymoron is a condensed form of antithesis. It also focuses on contrast, but it conveys the opposing ideas through adjacent words rather than phrases or clauses.
• Paradox appears self-contradictory, but provides deeper insight upon closer examination. Unlike antithesis, which highlights the contrast between ideas, paradox seeks to reconcile the contradiction to reveal an underlying truth.
• Chiasmus creates a mirror-like structure in which elements are repeated in reverse order. While its primary function is to create balance and harmony, it can also be used to emphasize contrast, much like antithesis.

Case Studies: Analyzing the Use of Antithesis in Different Contexts

In this section, we will explore the use of antithesis in different fields including politics, advertising, and everyday conversation.

This rhetorical device is an effective means of creating a contrast to emphasize a particular point, and while it may be more commonly associated with literature and poetry, antithesis can be found throughout various forms of communication.

Politicians often use antithesis to draw attention to contrasting ideas and to emphasize their viewpoints.

For example, in his 1961 inaugural address, President John F. Kennedy employed antithesis when he urged Americans to:

By contrasting the individual’s responsibility toward their nation with the nation’s responsibility toward its citizens, Kennedy emphasized the significance of civic duty and personal responsibility in shaping the country’s future.

Advertising

In the world of advertising, antithesis is often used to create memorable slogans and to emphasize the unique selling points of a product or service. For example, a famous Mercedes-Benz tagline reads:

The contrasting phrases emphasize the idea that Mercedes-Benz automobiles stand out from the competition due to their engineering excellence. Such juxtaposition of opposing ideas helps reinforce the brand message and make it more memorable to potential consumers.

Everyday Conversation

Antithesis can also be found in our everyday conversations as it helps us emphasize contrasts, express humor, or simply make a point more clearly.

A common use of antithesis is in expressions like “ I t was the best of times, it was the worst of times,” taken from Charles Dickens’ A Tale of Two Cities . We also encounter antithesis when people use expressions like “You’re either with us, or against us,” highlighting the lack of middle ground in a situation.

These examples demonstrate how contrasting ideas, skillfully articulated through antithesis, can add depth and meaning to our daily interactions.

Understanding the Downside of Antithesis

While the use of antithesis can be an effective rhetorical strategy, it has certain drawbacks that are worth considering:

The Oversimplification Trap

One of the main concerns is the potential for oversimplification. When presenting two contrasting ideas, it can be easy to reduce complex issues into a simplistic binary choice, which may ignore important nuances.

Beware of False Dichotomies

Another downside is the risk of creating false dichotomies. In some cases, the use of antithesis may unintentionally reinforce the idea that only two opposing options exist, when in reality, alternative solutions or perspectives may be available. This can lead to limited critical thinking and hinder the exploration of other viewpoints.

Misrepresentation and Distortion

Additionally, the emphasis on opposition in antithesis can sometimes lead to a misrepresentation of the ideas being contrasted. The need to create a stark difference can encourage exaggeration or distortion of the original concepts, thereby weakening the overall argument.

Overuse: Striking a Balance

Lastly, overuse of antithesis can detract from the primary message of an argument or a text, by drawing attention away from the main points and focusing on the contrasts alone. As with any rhetorical device, moderation and careful consideration should be employed when using antithesis to communicate effectively.

Overuse and Misuse of Antithesis

While antithesis can be a powerful rhetorical device, it is essential to understand the potential pitfalls of overusing or misusing it in writing or speech.

• An overuse of antithesis may lead to the loss of its impact and may obscure the intended message.
• An misuse of antithesis can result in weak or illogical arguments.

Overuse Issues

One issue with the overuse of antithesis is that it can become repetitive and predictable. Similar to other rhetorical devices, antithesis works best when used sparingly and with purpose. Overusing antithesis can make the text monotonous and tedious to read, thus undermining the effectiveness of the arguments being presented.

Misuse Issues

When antithesis is misused, it can lead to the creation of false dichotomies or straw man arguments.

This occurs when a writer or speaker presents two opposing viewpoints in an attempt to create a strong contrast, but it ends up oversimplifying or misrepresenting the actual positions being debated. This weakens the overall argument and can make the writer or speaker seem less credible.

How to Avoid Them

To avoid overuse and misuse of antithesis, follow these guidelines:

• Use antithesis purposefully and strategically to emphasize a particular point.
• Be selective in the number of antitheses used in a piece of writing or speech to maintain effectiveness.
• Ensure that the contrasting ideas presented in the antithesis accurately represent the viewpoints being discussed.
• Avoid creating false dichotomies or straw man arguments by carefully examining the opposing ideas for nuances and common ground.

By adhering to these principles, writers, and speakers can utilize antithesis effectively, adding depth and impact to their arguments without sacrificing credibility.

Pros and Cons of Antithesis

Antithesis, a rhetorical device where opposing ideas are contrasted or balanced within a sentence or a phrase, is often employed to create emphasis and depth in writing. However, it has both advantages and disadvantages that writers should be aware of.

Pros of Antithesis:

• Emphasis on Key Points: Antithesis highlights the contrast between two opposing ideas or concepts, making it easier for the reader to focus on and understand the critical points.
• Stylistic Appeal: The use of antithesis adds an elegant and sophisticated touch to the writing, making it more engaging and thought-provoking for the reader.
• Memorability: By creating a distinct contrast, antithesis helps to make ideas or phrases more memorable, making the overall message of the text more likely to resonate with the audience.

Cons of Antithesis:

• Risk of Oversimplification: Antithesis can sometimes reduce complex ideas or issues to overly simplistic binaries, which may not fully represent the intricacies and nuances involved.
• Potential for Confusion: The contrast between opposing ideas may be difficult for some readers to comprehend, leading to potential misunderstandings or confusion.
• Overuse: Excessive use of antithesis in a piece of writing may make the text feel repetitive and heavy-handed, lessening the overall impact and effectiveness of the rhetorical device.

Writers can harness the strengths of antithesis by using it judiciously and avoiding overuse, ensuring that it adds value and depth to their work without compromising its integrity or clarity.

Frequently Asked Questions

Is antithesis effective in persuasion.

Yes, antithesis can be an effective persuasion tool. In political speeches and other forms of rhetoric, the use of antithesis is often employed to highlight the contrasts between opposing viewpoints or ideologies, making the argument or position more compelling.

Can antithesis be used in a simile or metaphor?

Antithesis can be incorporated into similes and metaphors to enhance their impact. While the purpose of a simile or metaphor is to make a comparison, using antithesis can further emphasize the primary differences between the compared elements.

Can antithesis be overused?

As with any literary device, antithesis can lose its effectiveness if overused. Employing antithesis sparingly and strategically ensures that its purpose is clear and that it contributes to the overall impact and meaning of the text.

Antithesis, as a rhetorical device, has been a powerful tool in language and literature. It is characterized by contrasting two opposing ideas or phrases, typically within parallel structures. This technique effectively highlights the differences and creates a balanced yet opposing relationship between ideas, drawing the attention of the reader or audience.

Examples of antithesis can be found in various forms of literature, including speeches, poetry, and prose.

These works serve as testimony to the enduring influence and significance of antithesis in shaping ideas and engaging readers.

Experimenting with antithesis in one’s own writing and communication can lead to a deeper understanding of texts and a more engaging style. By employing opposing ideas and parallel structures, writers and speakers can create memorable expressions, emphasize contrasting concepts, and provoke thought and discussion.

Whether used artfully in literature or strategically in rhetoric, antithesis remains an essential technique to master for effective communication. Embracing its potential can enhance the clarity and impact of ideas, leaving a lasting impression on readers and audiences alike.

How useful was this post?

Click on a star to rate it!

As you found this post useful...

Share it on social media!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

Jessa Claire

• Literary Terms
• Definition & Examples
• How to Use Antithesis

I. What is an Antithesis?

“Antithesis” literally means “opposite” – it is usually the opposite of a statement, concept, or idea. In literary analysis, an antithesis is a pair of statements or images in which the one reverses the other. The pair is written with similar grammatical structures to show more contrast. Antithesis (pronounced an-TITH-eh-sis) is used to emphasize a concept, idea, or conclusion.

II. Examples of Antithesis

That’s one small step for a man – one giant leap for mankind .  (Neil Armstrong, 1969)

In this example, Armstrong is referring to man walking on the moon. Although taking a step is an ordinary activity for most people, taking a step on the moon, in outer space, is a major achievement for all humanity.

To err is human ; to forgive , divine . (Alexander Pope)

This example is used to point out that humans possess both worldly and godly qualities; they can all make mistakes, but they also have the power to free others from blame.

The world will little note , nor long remember , what we say here, but it can never forget what they did  (Abraham Lincoln, The Gettysburg Address )

In his speech, Lincoln points out that the details of that moment may not be memorable, but the actions would make history, and therefore, never entirely forgotten.

Antithesis can be a little tricky to see at first. To start, notice how each of these examples is separated into two parts . The parts are separated either by a dash, a semicolon, or the word “but.” Antithesis always has this multi-part structure (usually there are two parts, but sometimes it can be more, as we’ll see in later examples). The parts are not always as obvious as they are in these examples, but they will always be there.

Next, notice how the second part of each example contains terms that reverse or invert terms in the first part: small step vs. giant leap; human vs. divine; we say vs. they do. In each of the examples, there are several pairs of contrasted terms between the first part and the second, which is quite common in antithesis.

Finally, notice that each of the examples contains some parallel structures and ideas in addition to the opposites. This is key! The two parts are not simply contradictory statements. They are a matched pair that have many grammatical structures or concepts in common; in the details, however, they are opposites.

For example, look at the parallel grammar of Example 1: the word “one,” followed by an adjective, a noun, and then the word “for.” This accentuates the opposites by setting them against a backdrop of sameness – in other words, two very different ideas are being expressed with very, very similar grammatical structures.

To recap: antithesis has three things:

• Two or more parts
• Reversed or inverted ideas
• (usually) parallel grammatical structure

III. The Importance of Verisimilitude

Antithesis is basically a complex form of juxtaposition . So its effects are fairly similar – by contrasting one thing against its opposite, a writer or speaker can emphasize the key attributes of whatever they’re talking about. In the Neil Armstrong quote, for example, the tremendous significance of the first step on the moon is made more vivid by contrasting it with the smallness and ordinariness of the motion that brought it about.

Antithesis can also be used to express curious contradictions or paradoxes. Again, the Neil Armstrong quote is a good example: Armstrong is inviting his listeners to puzzle over the fact that a tiny, ordinary step – not so different from the millions of steps we take each day – can represent so massive a technological accomplishment as the moon landing.

Paradoxically, an antithesis can also be used to show how two seeming opposites might in fact be similar.

IV. Examples of Verisimilitude in Literature

(adsbygoogle = window.adsbygoogle || []).push({}); Forgive us this day our trespasses as we forgive those who trespass against us . (The Lord’s Prayer)

The antithesis is doing a lot of work here. First, it shows the parallel between committing an evil act and being the victim of one. On the surface, these are opposites, and this is part of the antithesis, but at the same time they are, in the end, the same act from different perspectives. This part of the antithesis is basically just an expression of the Golden Rule.

Second, the antithesis displays a parallel between the speaker (a human) and the one being spoken to (God). The prayer is a request for divine mercy, and at the same time a reminder that human beings should also be merciful.

All the joy the world contains has come through wanting happiness for others . All the misery the world contains has come through wanting pleasure for yourself . (Shantideva, The Way of the Bodhisattva )

The antithesis here comes with some pretty intense parallel structure. Most of the words in each sentence are exactly the same as those in the other sentence. (“All the ___ the world contains has come through wanting ____ for ____.”) This close parallel structure makes the antithesis all the more striking, since the words that differ become much more visible.

Another interesting feature of this antithesis is that it makes “pleasure” and “happiness” seem like opposites, when most of us might think of them as more or less synonymous. The quote makes happiness seem noble and exalted, whereas pleasure is portrayed as selfish and worthless.

The proper function of man is to live , not to exist . I shall not waste my days in trying to prolong  (Jack London, Credo )

The opening antithesis here gets its punch from the fact that we think of living and existing as pretty similar terms. But for London, they are opposites. Living is about having vivid experiences, learning, and being bold; simply existing is a dull, pointless thing. These two apparently similar words are used in this antithesis to emphasize the importance of living as opposed to mere existing.

The second antithesis, on the other hand, is just the opposite – in this case, London is taking two words that seem somewhat opposed (waste and prolong), and telling us that they are in fact the same . Prolonging something is making it last; wasting something is letting it run out too soon. But, says London, when it comes to life, they are the same. If you try too hard to prolong your days (that is, if you’re so worried about dying that you never face your fears and live your life), then you will end up wasting them because you will never do anything worthwhile.

V. Examples of Verisimilitude in Pop Culture

Everybody doesn’t like something, but nobody doesn’t like Sara Lee. (Sara Lee pastry advertisement)

This classic ad uses antithesis to set up a deliberate grammatical error. This is a common technique in advertising, since people are more likely to remember a slogan that is grammatically incorrect. (Even if they only remember it because they found it irritating, it still sticks in their brain, which is all that an ad needs to do.) The antithesis helps make the meaning clear, and throws the grammatical error into sharper relief.

What men must know , a boy must learn . (The Lookouts)

Here’s another example of how parallel structure can turn into antithesis fairly easily. (The structure is noun-“must”-verb. ) The antithesis also expresses the basic narrative of The Lookouts , which is all about kids learning to fend for themselves and become full-fledged adults.

Shut Your Mouth and Open Your Eyes (the band “AFI” – album title)

The antithesis here is a juxtaposition of two different actions (opening and shutting) that are actually part of the same sort of behavior – the behavior of somebody who wants to understand the world rather than be the center of attention. It’s basically a restatement of the old adage that “those who speak the most often have the least to say.”

VI. Related Terms

• Juxtaposition

Antithesis is basically a form of juxtaposition . Juxtaposition, though, is a much broader device that encompasses any deliberate use of contrast or contradiction by an author. So, in addition to antithesis, it might include:

• The scene in “The Godfather” where a series of brutal murders is intercut with shots of a baptism, juxtaposing birth and death.
• “A Song of Ice and Fire” (George R. R. Martin book series)
• Heaven and Hell
• Mountains and the sea
• Dead or alive
• “In sickness and in health”

Antithesis performs a very similar function, but does so in a more complicated way by using full sentences (rather than single words or images) to express the two halves of the juxtaposition.

Here is an antithesis built around some of the common expressions from above

• “ Sheep go to Heaven ; goats go to Hell .”
• “Beethoven’s music is as mighty as the mountains and as timeless as the sea .”
• “In sickness he loved me; in health he abandoned ”

Notice how the antithesis builds an entire statement around the much simpler juxtaposition. And, crucially, notice that each of those statements exhibits parallel grammatical structure . In this way, both Juxtaposition and parallel structures can be used to transform a simple comparison, into antithesis.

List of Terms

• Alliteration
• Amplification
• Anachronism
• Anthropomorphism
• Antonomasia
• APA Citation
• Aposiopesis
• Autobiography
• Bildungsroman
• Characterization
• Circumlocution
• Cliffhanger
• Comic Relief
• Connotation
• Deus ex machina
• Deuteragonist
• Doppelganger
• Double Entendre
• Dramatic irony
• Equivocation
• Extended Metaphor
• Figures of Speech
• Flash-forward
• Foreshadowing
• Intertextuality
• Literary Device
• Malapropism
• Onomatopoeia
• Parallelism
• Pathetic Fallacy
• Personification
• Point of View
• Polysyndeton
• Protagonist
• Red Herring
• Rhetorical Device
• Rhetorical Question
• Science Fiction
• Self-Fulfilling Prophecy
• Synesthesia
• Turning Point
• Understatement
• Urban Legend
• Verisimilitude
• Essay Guide
• Cite This Website

What are you looking for?

Quick links.

Click here to find all our contact information

What is antithesis? A guide with examples

Find out how to use antithesis to improve your writing and see examples of antithesis being used in literature, poetry and advertising.

Introduction

This blog post is part of the Semantix copywriters’ toolkit, which is a great resource for writing professionals and all those looking to improve their writing, including language and marketing students. Firstly, we’ll discuss the definition of antithesis, including how it differs from similar rhetorical devices . Then, we’ll look at how other writers have used antithesis to set contrast and add impact to their work, including some famous examples of antithesis in literature, poetry and marketing.

What is antithesis?

The word antithesis is sometimes used to mean ‘opposite’. For example, “She is slim and sporty – the very antithesis of her brother”. However, ‘antithesis’ (or ‘antitheses’ if plural) is also the name given to a particular rhetorical or literary device. In this blog post, we’ll be looking at ‘antithesis’ in its role as the rhetorical and literary device.

The word ‘antithesis’ comes from the Greek for ‘setting opposite’. It means to express a concept by creating contrast. This can be done in different ways according to different definitions: either using only the content of the expression, or the content and the grammatical structure. Using the content can be as simple as using words with opposite meanings in close proximity to each other, or more complex by describing concepts that contrast with one another. This draws the reader’s attention to the differences between the two things.

Antithesis often presents opposing ideas and presents those ideas in a parallel grammatical structure. This is unlike general parallelism, which presents a balance of elements in a structure (sentence, clause or other) without necessarily involving the content. Antithesis is usually created in two parts, but can also be formed by three or more opposing clauses.

Writers can use antithesis to communicate a concept that is best expressed through opposites. It’s a simple yet effective way to really drive a point home. As with other literary devices , the rules aren’t set in stone, it’s more about using the device in ways that create impact and bring the words to life.

Examples of antithesis in literature

What makes a good piece of writing truly great? You might argue that the key ingredients include memorability, impact and the beauty of a rhythmical grammatical structure – deliverables that can be served skillfully with antitheses.

When you put two antithetical concepts together in a short phrase, you get drama. And drama is what keeps the reader turning the pages.

In addition, the parallel structure often used in antithesis makes the words stand out from the other text on a page. Working like a mental stop sign, it compels the reader to notice the contrasting ideas and consider the meaning of that contrast.

Using antithesis, writers can present contradictions by balancing opposing words and statements. This builds contrasting images in a reader’s mind and creates a powerful impression of either a character or circumstance.

A good portion of the best-known writers in history have been masters of antithesis. For example, antithesis plays a big part in the language used by William Shakespeare. In fact, nearly every character he created uses it. For example, in Mac beth the witches chant, “Fair is foul, and foul is fair” – a simple but dramatic antithesis. One of the best-known Shakespearean quotes of all time is an antithesis from the play Hamlet , when the prince says, “To be, or not to be...”. In just six words Shakespeare creates a perfect contrast between existing and not existing, inviting the audience to ponder the meaning of life itself.

Another famous use of antithesis is the expression, “To err is human; to forgive, divine”, which was written in 1711 by English poet Alexander Pope in ‘ An Essay on Criticism, Part II ’. After the original creation of the statement, further iterations have added the word ‘is’ so, “To err is human; to forgive is divine”, which, arguably, improves the rhythm by creating an equal number of words in each part of the sentence.

And it’s not just the writers of old who wield the sword of antithesis so well: their modern counterparts are equally aware of its power. For example, the Green Lantern comic writers use antithesis at the start of Green Lantern’s oath in order to emphasise his mission to defeat evil at all costs:

In brightest day , in blackest night , No evil shall escape my sight. Let those who worship evil’s might Beware my power – Green Lantern’s light!

Antithesis in poetry.

Poetry is perhaps the writing genre where we find the most graceful use of words. That’s why there are lots of antitheses used in poetry throughout history.

Take a look at the two-part structures and conceptual contrasts from some of the world’s best-known poems:

"Better to reign in Hell , then serve in Heav’n" – Paradise Lost , John Milton, 1667

“much madness is divinest sense ” – 620, emily dickinson, “some say the world will end in fire / some say in ice ” – fire and ice, robert frost, 1920.

Occasionally, a writer might even make use of a triple antithesis:

“Herein lives wisdom, beauty , and increase ; / Without this, folly, age , and cold decay ” – Sonnet 11, William Shakespeare, 1609

Antithesis in speeches.

Of course, what works on paper often works in its spoken form too. Some of the best speeches of all time can thank, at least in part, antithesis for their success.

“That’s one small step for a man – one giant leap for mankind” – Neil Armstrong, 1969

“we must learn to live together as brothers or perish together as fools ” – martin luther king jr, 1964, “on this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord ” – barack obama, 2009, antithesis in advertising.

Marketers love to make us remember how truly wonderful their services or products are. Antithesis provides marketers with a powerful tool: contrast to underline a unique selling proposition (USP) and a memorable rhythm. That’s why you’ll find the path to marketing gold is littered with antitheses: the antithesis is the life-blood of the tagline or slogan.

Take a look at how each of these taglines uses a parallel structure and creates opposition:

“ Small business. Big future” – Santander

“ heavy on features. light on price” – apple, “ tough on stains. gentle on skin” – persil, “ less calories; more taste” – so good, “inspired by yesterday , built for tomorrow ” – nokia, “ all of the taste. none of the sugars” – alpro, “ smart listens to the head. stupid listens to the heart” – diesel, antithesis, chiasmus and parallelism – what are the differences.

Parallelism, sometimes called parallel structure or parallel construction, is the repetition of grammatical structures in a piece of writing in order to create a balanced, harmonious effect.

Parallelism requires only the repeated grammatical structure, while antithesis uses the content – you can’t set up opposing concepts by only using the structure!

Look at this example, “They have plundered our seas, ravaged our coasts, burnt our towns – all while caring for their own oceans and cities.” The beginning of this statement repeats the same structure while changing the verbs and nouns. It doesn’t create a contrast between each clause or suggest any form of opposition. That’s the key difference between other forms of parallelism and antithesis: parallelism doesn’t need to present opposites, but antithesis is all about the opposites.

If a similar phrase was written using antitheses, it might read something like this. “They have plundered our seas; but have nurtured their seas. They ravaged our coasts; they cared for their own. They burnt our towns while they built their cities.” In the ‘antithesis version’, each clause is juxtaposed with another concept to create impact. You can hear how much more powerful the second phrase is if you read both versions out loud.

While antithesis is parallelism, not all parallelism is antithesis! For example, chiasmus is also a form of parallelism. In fact, it’s sometimes described as an inverted parallelism and happens when word order or grammatical structure is reversed in two phrases. For example, the phrase, “Do I love you because you are beautiful? Or are you beautiful because I love you?” qualifies as a parallelism and a chiasmus but there’s no opposition so it’s not an antithesis.

Semantix’s copywriting toolkit

Our copywriting toolkit is a valuable resource for anyone aiming to improve their writing skills. It contains definitions and examples of rhetorical devices in action, with guidelines on how and why they are used.

Using rhetorical devices, such as antitheses, is a time-proven method of taking your writing to another level and making sure that your words are impactful, memorable and effective. Whether you’re writing for pleasure or writing for business, they create drama and keep your readers or listeners engaged.

Semantix’s copywriting services

As the leading language solution provider in the Nordics, language is our passion. Every day, we help our clients reach new target audiences and enter new global marketplaces. We believe that language should be used as an opportunity to boost business and never be seen as a barrier.

Our copywriting services are available in more than 200 languages, and we only work with native-speaking translators . By matching you with a multilingual copywriter with experience in your specific industry, we’ll help you make every word work hard for your business in every language.

Want to find out more about our multilingual copywriting services?

Further reading.

• A Handlist Of Rhetorical Terms – Richard Lanham, University of California Press, 2013
• Simplified Glossary Of Literary Terms/Devices: An Easy-To-Use Source Of Definitions, Examples And Exercises For Students And Teachers – Victor Igiri, 2022
• The Oxford Dictionary Of Literary Terms (Oxford Quick Reference) 4th Edition – Chris Baldick, OUP Oxford, 2015
• The Elements Of Eloquence – Mark Forsyth, Icon Books, 2013
• The Elements Of Rhetoric – Ryan N S Topping, Angelico Press, 2016
• The Penguin Dictionary Of Literary Terms And Literary Theory – J A Cuddon, Penguin, 2014
• The Rhetorical Device: Literary Resources For The Writer Vol. 1 of 2 – Paul F Kisak, CreateSpace Independent Publishing Platform, 2016
• Writing With Clarity And Style: A Guide To Rhetorical Devices For Contemporary Writers – Robert A Harris, Routledge, 2017
• The Use Of Rhetorical Devices In Selected Speeches by Clinton & Trump: Discourse From The Electoral Campaign 2016 – Larissa Wolf, AV Akademikerverlag, 2018
• American rhetoric (online) Antithesis blog post
• Studiobinder (online) ‘What is antithesis’ blog post
• The Oxford Dictionary O f Literary Terms (Oxford Quick Reference) 4th Edition – Chris Baldick, OUP Oxford, 2015
• Voltaire, The Project Gutenberg EBook Of A Philosophical Dictionary, Volume 4 (of 10).
• Toastmasters (online) ‘The Crafting of Eloquence’ blog post .

Related content

A guide to the literary device anaphora – for professional wordsmiths

Literary devices list: examples of literary devices and how to use them

What is Antithesis? Examples of Antithesis in Literature and Speech

Antithesis is a rhetorical device that has been used for centuries to create contrast and emphasize ideas in speech and writing. It involves placing two contrasting ideas side by side, often using parallel grammatical structures, to highlight their differences. This technique can be used for various purposes, such as to create emphasis, create balance, or to make a point.

Table of Contents

Definition of Antithesis

Antithesis is a literary device that involves contrasting two opposing ideas or concepts in a sentence or passage in order to create a dramatic or rhetorical effect. The word “antithesis” comes from the Greek word “antithenai,” which means “to oppose.”

Antithesis can be used in a variety of ways, including through contrasting words, phrases, or clauses. This technique is often used in poetry, prose, and speeches to create a sense of tension and to emphasize the differences between two ideas.

In antithesis, two contrasting ideas are placed side by side in order to highlight their differences. This technique is often used to create a sense of balance in a sentence or passage. For example, consider the following sentence: “To be or not to be, that is the question.” In this sentence, the opposing ideas of existence and non-existence are contrasted in order to create a sense of tension and to emphasize the importance of the decision at hand.

Examples of Antithesis

Antithesis is a literary device that involves the use of contrasting ideas, words, or phrases in a parallel structure. Here are some examples of antithesis in literature, speeches, and advertising.

Antithesis in Literature

Antithesis is commonly used in literature to highlight the contrast between two opposing ideas or themes. One of the most famous examples of antithesis in literature is found in Charles Dickens’ A Tale of Two Cities . The opening lines of the novel read:

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way – in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.”

The contrasting ideas of “best” and “worst,” “wisdom” and “foolishness,” “belief” and “incredulity,” and others are used to emphasize the stark differences between the two cities.

Antithesis in Speeches

Antithesis is also commonly used in speeches to create a memorable impact on the audience. One of the most famous examples of antithesis in a speech is from Martin Luther King Jr.’s “I Have a Dream” speech:

“We must learn to live together as brothers or perish together as fools.”

The contrasting ideas of “live together” and “perish together” are used to emphasize the importance of unity and brotherhood.

Antithesis in Advertising

Antithesis is also used in advertising to create memorable slogans and taglines. One example is the slogan for the car company BMW:

“The ultimate driving machine.”

The contrasting ideas of “ultimate” and “driving machine” are used to emphasize the high quality and performance of BMW cars.

In conclusion, antithesis is a powerful literary device that can be used in a variety of contexts to create memorable and impactful statements.

Antithesis vs. Juxtaposition

Antithesis and juxtaposition are two rhetorical devices that are often used in literature and speech. While they may seem similar, there are distinct differences between the two.

Antithesis is a rhetorical device that involves placing two contrasting ideas side by side in a sentence or phrase. The purpose of antithesis is to create a stark contrast between the two ideas, often to emphasize a point or to create a sense of tension or conflict.

For example, one famous example of antithesis comes from Charles Dickens’ “A Tale of Two Cities”: “It was the best of times, it was the worst of times.” This sentence contrasts two opposing ideas, highlighting the extreme differences between them.

Antithesis is often used in speeches and persuasive writing to create a memorable and impactful statement. However, it can also be used in more subtle ways to add depth and complexity to a piece of writing.

Juxtaposition

Juxtaposition, on the other hand, involves placing two ideas or objects next to each other in order to highlight their differences or similarities. Unlike antithesis, the two ideas or objects may not necessarily be opposing or contrasting.

For example, a writer might use juxtaposition to describe two characters in a story. By placing their descriptions side by side, the writer can highlight their differences and create a more vivid picture of each character.

Juxtaposition can also be used to create irony or humor. By placing two unlikely ideas or objects next to each other, a writer can create a sense of surprise or amusement.

In conclusion, while antithesis and juxtaposition are both rhetorical devices that involve placing two ideas or objects next to each other, they serve different purposes. Antithesis is used to create a contrast or conflict between two opposing ideas, while juxtaposition is used to highlight the differences or similarities between two ideas or objects.

Antithesis in Communication

Antithesis is a powerful tool in communication that can be used to emphasize contrast, create memorable phrases, and strengthen arguments. By juxtaposing two opposing ideas, antithesis can help to clarify and highlight the differences between them, making them more easily understood and remembered. In this section, we will explore the importance of antithesis in communication and how it can be used effectively.

Emphasizing Contrast

One of the primary functions of antithesis is to emphasize contrast. By placing two opposing ideas side by side, antithesis can draw attention to their differences and make them more apparent. This can be especially useful in situations where it is important to distinguish between two similar but distinct concepts. For example, in political discourse, antithesis can be used to highlight the differences between two competing policy proposals or ideologies.

Creating Memorable Phrases

Another important function of antithesis is to create memorable phrases. By using contrasting ideas in a sentence or phrase, antithesis can create a sense of balance and rhythm that can make the words more memorable. This can be seen in famous quotes such as “To be or not to be” from Shakespeare’s Hamlet, which uses antithesis to create a memorable phrase that encapsulates the play’s central theme.

Strengthening Arguments

Finally, antithesis can be used to strengthen arguments. By using contrasting ideas, antithesis can help to make an argument more persuasive by highlighting the strengths of one idea while pointing out the weaknesses of another. This can be especially useful in situations where it is important to make a convincing case, such as in a legal argument or a political debate.

In conclusion, antithesis is an important tool in communication that can be used to emphasize contrast, create memorable phrases, and strengthen arguments. By using contrasting ideas, antithesis can help to clarify and highlight the differences between two concepts, making them more easily understood and remembered. Whether in literature, politics, or everyday conversation, antithesis can be a powerful tool for effective communication.

Overall, antithesis is a valuable tool for writers and speakers who want to create a sense of contrast and emphasize their point. When used effectively, it can make writing or speech more memorable and impactful. However, it is important to use it in moderation and not rely on it too heavily. By understanding how to use antithesis effectively, writers and speakers can take their communication skills to the next level.

Related Links

• Verbal Irony

Antithesis Definition

What is antithesis? Here’s a quick and simple definition:

Antithesis is a figure of speech that juxtaposes two contrasting or opposing ideas, usually within parallel grammatical structures. For instance, Neil Armstrong used antithesis when he stepped onto the surface of the moon in 1969 and said, "That's one small step for a man, one giant leap for mankind." This is an example of antithesis because the two halves of the sentence mirror each other in grammatical structure, while together the two halves emphasize the incredible contrast between the individual experience of taking an ordinary step, and the extraordinary progress that Armstrong's step symbolized for the human race.

Some additional key details about antithesis:

• Antithesis works best when it is used in conjunction with parallelism (successive phrases that use the same grammatical structure), since the repetition of structure makes the contrast of the content of the phrases as clear as possible.
• The word "antithesis" has another meaning, which is to describe something as being the opposite of another thing. For example, "love is the antithesis of selfishness." This guide focuses only on antithesis as a literary device.
• The word antithesis has its origins in the Greek word antithenai , meaning "to oppose." The plural of antithesis is antitheses.

How to Pronounce Antithesis

Here's how to pronounce antithesis: an- tith -uh-sis

Antithesis and Parallelism

Often, but not always, antithesis works in tandem with parallelism . In parallelism, two components of a sentence (or pair of sentences) mirror one another by repeating grammatical elements. The following is a good example of both antithesis and parallelism:

To err is human , to forgive divine .

The two clauses of the sentence are parallel because each starts off with an infinitive verb and ends with an adjective ("human" and "divine"). The mirroring of these elements then works to emphasize the contrast in their content, particularly in the very strong opposite contrast between "human" and "divine."

Antithesis Without Parallelism

In most cases, antitheses involve parallel elements of the sentence—whether a pair of nouns, verbs, adjectives, or other grammar elements. However, it is also possible to have antithesis without such clear cut parallelism. In the Temptations Song "My Girl," the singer uses antithesis when he says:

"When it's cold outside , I've got the month of May ."

Here the sentence is clearly cut into two clauses on either side of the comma, and the contrasting elements are clear enough. However, strictly speaking there isn't true parallelism here because "cold outside" and "month of May" are different types of grammatical structures (an adjective phrase and a noun phrase, respectively).

Antithesis vs. Related Terms

Three literary terms that are often mistakenly used in the place of antithesis are juxtaposition , oxymoron , and foil . Each of these three terms does have to do with establishing a relationship of difference between two ideas or characters in a text, but beyond that there are significant differences between them.

Antithesis vs. Juxtaposition

In juxtaposition , two things or ideas are placed next to one another to draw attention to their differences or similarities. In juxtaposition, the pairing of two ideas is therefore not necessarily done to create a relationship of opposition or contradiction between them, as is the case with antithesis. So, while antithesis could be a type of juxtaposition, juxtaposition is not always antithesis.

Antithesis vs. Oxymoron

In an oxymoron , two seemingly contradictory words are placed together because their unlikely combination reveals a deeper truth. Some examples of oxymorons include:

• Sweet sorrow
• Cruel kindness
• Living dead

The focus of antithesis is opposites rather than contradictions . While the words involved in oxymorons seem like they don't belong together (until you give them deeper thought), the words or ideas of antithesis do feel like they belong together even as they contrast as opposites. Further, antitheses seldom function by placing the two words or ideas right next to one another, so antitheses are usually made up of more than two words (as in, "I'd rather be among the living than among the dead").

Antithesis vs. Foil

Some Internet sources use "antithesis" to describe an author's decision to create two characters in a story that are direct opposites of one another—for instance, the protagonist and antagonist . But the correct term for this kind of opposition is a foil : a person or thing in a work of literature that contrasts with another thing in order to call attention to its qualities. While the sentence "the hare was fast, and the tortoise was slow" is an example of antithesis, if we step back and look at the story as a whole, the better term to describe the relationship between the characters of the tortoise and the hare is "foil," as in, "The character of the hare is a foil of the tortoise."

Antithesis Examples

Antithesis in literature.

Below are examples of antithesis from some of English literature's most acclaimed writers — and a comic book!

Antithesis in Charles Dickens' A Tale of Two Cities

In the famous opening lines of A Tale of Two Cities , Dickens sets out a flowing list of antitheses punctuated by the repetition of the word "it was" at the beginning of each clause (which is itself an example of the figure of speech anaphora ). By building up this list of contrasts, Dickens sets the scene of the French Revolution that will serve as the setting of his tale by emphasizing the division and confusion of the era. The overwhelming accumulation of antitheses is also purposefully overdone; Dickens is using hyperbole to make fun of the "noisiest authorities" of the day and their exaggerated claims. The passage contains many examples of antithesis, each consisting of one pair of contrasting ideas that we've highlighted to make the structure clearer.

It was the best of times , it was the worst of times , it was the age of wisdom , it was the age of foolishness , it was the epoch of belief , it was the epoch of incredulity , it was the season of Light , it was the season of Darkness , it was the spring of hope , it was the winter of despair , we had everything before us, we had nothing before us, we were all going direct to Heaven , we were all going direct the other way —in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.

Antithesis in John Milton's Paradise Lost

In this verse from Paradise Lost , Milton's anti-hero , Satan, claims he's happier as the king of Hell than he could ever have been as a servant in Heaven. He justifies his rebellion against God with this pithy phrase, and the antithesis drives home the double contrast between Hell and Heaven, and between ruling and serving.

Better to reign in Hell than serve in Heaven.

Antithesis in William Shakespeare's Othello

As the plot of Othello nears its climax , the antagonist of the play, Iago, pauses for a moment to acknowledge the significance of what is about to happen. Iago uses antithesis to contrast the two opposite potential outcomes of his villainous plot: either events will transpire in Iago's favor and he will come out on top, or his treachery will be discovered, ruining him.

This is the night That either makes me or fordoes me quite .

In this passage, the simple word "either" functions as a cue for the reader to expect some form of parallelism, because the "either" signals that a contrast between two things is coming.

Antithesis in William Shakespeare's Hamlet

Shakespeare's plays are full of antithesis, and so is Hamlet's most well-known "To be or not to be" soliloquy . This excerpt of the soliloquy is a good example of an antithesis that is not limited to a single word or short phrase. The first instance of antithesis here, where Hamlet announces the guiding question (" to be or not to be ") is followed by an elaboration of each idea ("to be" and "not to be") into metaphors that then form their own antithesis. Both instances of antithesis hinge on an " or " that divides the two contrasting options.

To be or not to be , that is the question: Whether 'tis nobler in the mind to suffer The slings and arrows of outrageous fortune Or to take arms against a sea of troubles, And by opposing end them ...

Antithesis in T.S. Eliot's "Four Quartets"

In this excerpt from his poem "Four Quartets," T.S. Eliot uses antithesis to describe the cycle of life, which is continuously passing from beginning to end, from rise to fall, and from old to new.

In my beginning is my end . In succession Houses rise and fall , crumble, are extended, Are removed, destroyed, restored, or in their place Is an open field, or a factory, or a by-pass. Old stone to new building , old timber to new fires ...

Antithesis in Green Lantern's Oath

Comic book writers know the power of antithesis too! In this catchy oath, Green Lantern uses antithesis to emphasize that his mission to defeat evil will endure no matter the conditions.

In brightest day , in blackest night , No evil shall escape my sight. Let those who worship evil's might Beware my power—Green lantern's light!

While most instances of antithesis are built around an "or" that signals the contrast between the two parts of the sentence, the Green Lantern oath works a bit differently. It's built around an implied "and" (to be technical, that first line of the oath is an asyndeton that replaces the "and" with a comma), because members of the Green Lantern corps are expressing their willingness to fight evil in all places, even very opposite environments.

Antithesis in Speeches

Many well-known speeches contain examples of antithesis. Speakers use antithesis to drive home the stakes of what they are saying, sometimes by contrasting two distinct visions of the future.

Antithesis in Patrick Henry's Speech to the Second Virginia Convention, 1775

This speech by famous American patriot Patrick Henry includes one of the most memorable and oft-quoted phrases from the era of the American Revolution. Here, Henry uses antithesis to emphasize just how highly he prizes liberty, and how deadly serious he is about his fight to achieve it.

Is life so dear, or peace so sweet, as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take: but as for me, give me liberty or give me death .

Antithesis in Martin Luther King Jr.'s Oberlin Commencement Address

In this speech by one of America's most well-known orators, antithesis allows Martin Luther King Jr. to highlight the contrast between two visions of the future; in the first vision, humans rise above their differences to cooperate with one another, while in the other humanity is doomed by infighting and division.

We must all learn to live together as brothers —or we will all perish together as fools .

Antithesis in Songs

In songs, contrasting two opposite ideas using antithesis can heighten the dramatic tension of a difficult decision, or express the singer's intense emotion—but whatever the context, antithesis is a useful tool for songwriters mainly because opposites are always easy to remember, so lyrics that use antithesis tend to stick in the head.

Antithesis in "Should I Stay or Should I Go" by The Clash (1981)

In this song by The Clash, the speaker is caught at a crossroads between two choices, and antithesis serves as the perfect tool to express just how confused and conflicted he is. The rhetorical question —whether to stay or to go—presents two opposing options, and the contrast between his lover's mood from one day (when everything is "fine") to the next (when it's all "black") explains the difficulty of his choice.

One day it's fine and next it's black So if you want me off your back Well, come on and let me know Should I stay or should I go ? Should I stay or should I go now? Should I stay or should I go now? If I go, there will be trouble If I stay it will be double ...

Antithesis in "My Girl" by the Temptations (1965)

In this song, the singer uses a pair of metaphors to describe the feeling of joy that his lover brings him. This joy is expressed through antithesis, since the singer uses the miserable weather of a cloudy, cold day as the setting for the sunshine-filled month of May that "his girl" makes him feel inside, emphasizing the power of his emotions by contrasting them with the bleak weather.

I've got sunshine on a cloudy day When it's cold outside I've got the month of May Well I guess you'd say, What can make me feel this way? My girl, my girl, my girl Talkin' bout my girl.

Why Do Writers Use Antithesis?

Fundamentally, writers of all types use antithesis for its ability to create a clear contrast. This contrast can serve a number of purposes, as shown in the examples above. It can:

• Present a stark choice between two alternatives.
• Convey magnitude or range (i.e. "in brightest day, in darkest night" or "from the highest mountain, to the deepest valley").
• Express strong emotions.
• Create a relationship of opposition between two separate ideas.
• Accentuate the qualities and characteristics of one thing by placing it in opposition to another.

Whatever the case, antithesis almost always has the added benefit of making language more memorable to listeners and readers. The use of parallelism and other simple grammatical constructions like "either/or" help to establish opposition between concepts—and opposites have a way of sticking in the memory.

Other Helpful Antithesis Resources

• The Wikipedia page on Antithesis : A useful summary with associated examples, along with an extensive account of antithesis in the Gospel of Matthew.
• Sound bites from history : A list of examples of antithesis in famous political speeches from United States history — with audio clips!
• A blog post on antithesis : This quick rundown of antithesis focuses on a quote you may know from Muhammad Ali's philosophy of boxing: "Float like a butterfly, sting like a bee."

• PDFs for all 136 Lit Terms we cover
• Downloads of 1900 LitCharts Lit Guides
• Teacher Editions for every Lit Guide
• Explanations and citation info for 39,983 quotes across 1900 books
• Downloadable (PDF) line-by-line translations of every Shakespeare play
• Climax (Figure of Speech)
• Figure of Speech
• Juxtaposition
• Parallelism
• Protagonist
• Rhetorical Question
• Internal Rhyme
• Climax (Plot)
• Verbal Irony
• Personification
• Foreshadowing
• Antimetabole

Antithesis: Definition, Examples & Application

What is antithesis, how to identify antithesis, examples of antithesis, how to use antithesis, antithesis application in different fields.

Ever come across a pair of words or phrases that are complete opposites, yet they both make sense when placed together? That, my friend, is the magic of antithesis! Let's explore the tantalizing world of antithesis, from its definition to its usage in various fields. By the end of this blog, the term "antithesis" will have become your new best friend in the realm of rhetoric and beyond.

Antithesis, originating from the Greek word 'antitithenai', meaning to oppose, is a powerful tool used in language to express contrasting ideas in a balanced manner. Now, let's break it down even further.

The Basic Definition

At its core, the definition of antithesis revolves around the concept of opposites. It refers to a person or thing that is the direct opposite of someone or something else. A simple example would be the classic good versus evil scenario found in countless stories worldwide.

Antithesis as a Contrast or Opposition

Moving forward, antithesis also represents a contrast or opposition between two things. It's like comparing apples to oranges — both are fruits, but they're vastly different in taste, texture, and color.

Antithesis in Linguistics

Last but not least, in the world of linguistics, antithesis is a figure of speech where an opposition or contrast of ideas is expressed by parallelism of words that are the opposites of, or strongly contrasted with, each other. This might sound a bit tricky, but it's actually quite straightforward once you get the hang of it. An example of this would be the phrase "hatred stirs up strife, but love covers all sins". Notice how "hatred" is contrasted with "love", and "stirs up strife" with "covers all sins". That, in nutshell, is the definition of antithesis in linguistics.

Now that we've nailed down the definition of antithesis, let's set our sights on how to spot it. Whether it's in a novel, a speech, or even in daily conversation, identifying antithesis can add a whole new layer of depth to your understanding. Let's dig in.

Look for Contrasting Ideas

First and foremost, keep an eye out for contrasting ideas. Remember, antithesis is all about opposites. So, if you see two ideas that seem to be polar opposites, you might just have found an instance of antithesis. For example, in the sentence "It was the best of times, it was the worst of times," the contrasting ideas of "best" and "worst" signal the use of antithesis.

Spot the Parallel Structure

Next, look for parallel structure. When antithesis is used, the contrasting ideas are often presented in a similar grammatical structure to highlight the contrast. In the sentence "Give every man thy ear, but few thy voice", the parallel structure of "give every man thy…" and "but few thy…" helps emphasize the contrast between listening to everyone and speaking to only a few.

Listen for Opposing Pairs

Finally, pay attention to opposing pairs. Words or phrases that are commonly associated as opposites are often used together in antithesis. For instance, "To err is human; to forgive, divine" uses the opposing pair of "human" and "divine" to create a thought-provoking antithesis.

With these tips, you'll soon be spotting instances of antithesis left and right. Ready to dive in deeper? Let's go!

Alright, now that we are familiar with how to spot antithesis, let's explore some examples. By seeing antithesis in action, you'll get a better feel for how it works and why it's so powerful. Remember, these aren't just sentences — they're miniature masterpieces of contrast!

Authors love to use antithesis to add spice to their work. Take this line from Shakespeare's "Julius Caesar": "Not that I loved Caesar less, but that I loved Rome more." Here, the contrast between loving Caesar and loving Rome helps express the character's complex feelings.

Antithesis is a fantastic tool for making speeches more impactful. Consider the famous line from Martin Luther King Jr.'s "I Have a Dream" speech: "I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character." This is a beautiful example of antithesis, contrasting the concepts of color and character.

Everyday Language

Sometimes, we use antithesis without even realizing it. Ever heard the saying, "When the going gets tough, the tough get going"? That's antithesis! The contrast between the difficulty of the situation and the determination to persevere creates a memorable phrase.

These examples show the versatility and power of antithesis. Keep an eye out — you'll start noticing antithesis everywhere!

Now that we've seen some examples, let's talk about how you can use antithesis in your own writing or speech. It's not as hard as you might think!

Creating Contrast

Antithesis is all about creating contrast. Whether it's between ideas, characters, or themes, you want to highlight differences. For example, in the sentence, "It was the best of times, it was the worst of times," we see a clear contrast between the best and worst.

Emphasizing a Point

Antithesis can also bring attention to a particular point. If you're giving a speech and want to make your position clear, using antithesis can help. For instance, you might say, "I'd rather be poor and happy than rich and miserable."

Adding Rhythm

Lastly, antithesis adds a sort of rhythm to your language. It makes your sentences more memorable and catchy. Just think of the phrase, "Ask not what your country can do for you — ask what you can do for your country."

And there you have it! With these tips in mind, you're ready to start using antithesis to add contrast, emphasis, and rhythm to your own writing or speaking endeavors. Remember, practice makes perfect, so don't be afraid to play around with this technique!

So, where can you apply this concept of antithesis? The answer is — quite a lot of places! Let's explore a few of these fields.

Writing and Speech

In written and spoken language, antithesis adds a punch to your message. Consider speeches by politicians, where contrasting ideas are used to highlight their stance. Or, think about the works of authors like Charles Dickens, whose novel "A Tale of Two Cities" opens with a string of antitheses to set the turbulent atmosphere of the French Revolution.

Visual Arts

Visual arts also make use of antithesis. An artist might use contrasting colors or shapes to create a balance or tension within a piece. For example, a painting might show a calm lake against a stormy sky, creating a striking visual antithesis.

In music, antithesis can be found in the contrast between loud and soft sounds, fast and slow tempos, or major and minor keys. These contrasts add depth and variety to a musical piece, keeping the listener engaged.

Finally, antithesis even has a place in the world of science. In physics, for instance, every action has an equal and opposite reaction — if that's not antithesis, what is?

From the arts to the sciences, the application of antithesis is wide and varied. So, next time you're writing a speech, creating a piece of art, composing a song, or even studying physics, remember the power of antithesis to create contrast and add depth to your work!

If you're intrigued by the concept of antithesis and want to explore more ways to enhance your creative writing, check out Joe Puxley's workshop, ' Cutting Out Comparison '. This workshop delves into the world of creative writing techniques and helps you improve your craft by exploring unique ways to bring out the best in your work.

Live classes every day

Learn from industry-leading creators

Get useful feedback from experts and peers

Best deal of the year

* billed annually after the trial ends.

*Billed monthly after the trial ends.

How advertisers seduce our subconscious

Associate Professor of Advertising Theory, University of Bath

Disclosure statement

Robert George Heath does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

University of Bath provides funding as a member of The Conversation UK.

View all partners

In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level of perception, were able to increase sales of ice cream and Coke. The experiment he cited was later shown to be a hoax, but one of Packard’s other assertions, that advertising can influence us below our level of awareness, is absolutely true.

In fact, rather scarily, the vast majority of advertising’s influence on us is subconscious. My own research has shown how the emotive content of advertising enables it to break almost all the rules which we believe govern our own susceptibility to adverts.

For example, we believe that ignoring ads stops them working, oblivious of the fact that emotive content requires no attention at all in order to be effectively processed . We also think that if we can’t recall an advert’s message, we cannot have been influenced by it. However the truth is that emotional influence lodges deep in our subconscious and is almost impossible to recall.

Above all, we believe that our brand choices are logical, and driven by our rational thinking, whereas the greatest driver of brand decisions is actually our emotional predisposition.

Consider this example. In 2001 the struggling communications network, Cellnet, was relaunched as O2 using a campaign with the vacuous message ‘O2: see what you can do.’ The advert featured blue water with bubbles bubbling through it, people flirting and floating around, fluttering doves, a dog catching a ball, and some lilting music in the background.

There was absolutely no mention of the network quality or coverage or tariffs or handsets, because O2 was no better than anyone else on these. Yet despite being a failing brand, and having absolutely no performance advantage, O2 went from last to first in the market in just four years.

More importantly, an industry analysis of this launch concluded their success was entirely due to the ads, which had encouraged people to feel that O2 was “calm and serene, the antithesis to clutter and chaos, a contrast to the often frenetic world around mobile phones”.

How can advertising do this? It’s very simple. Our brains have a primitive defence mechanism called the limbic system , which is permanently alert, perceiving stimuli and assigning meanings to them. It is this system which wakes us if our baby cries, or makes us jump back onto the pavement if we see an approaching car in the corner of our eye.

The limbic system works regardless of whether we are paying attention, and works at a far greater speed than our thoughts. And unfortunately for our consumer selves, it is the system that processes emotional stimulus.

So when we perceive an ad for a brand, we make an instant judgement of its emotional value and store this subconsciously as a marker for future reference. If the emotional value is positive (kind, warm, sexy, cool, successful and so on) we are subconsciously “conditioned” to invest the brand with this positivity. We are not aware this happens, which means we can’t argue against it. But when we come to making a decision involving the brand, we find ourselves “seduced” in favour of it, and provided there is no strong reason not to, we buy it.

Of course if someone then asks us why we bought it, we invent all sorts of rational reasons for ourselves to do with price, features, performance, of the item in question.

Gorilla marketing

In the last ten years I’ve conducted several experiments which prove this is what happens. In 2005 I showed that ad recall doesn’t correlate with ad effectiveness ; in 2006 I discovered that the message in advertising has hardly any influence on brand favourability , which is driven almost entirely by emotive content; and in 2009 I demonstrated that ads high in emotive content, despite being shown to be consistently more effective, are invariably paid less attention than ads with evident messages .

Why is this? Well, we tend to like ads that are emotive and creative, and so we don’t see them as a threat. Because they are not a threat we don’t feel the need to pay attention, and because emotion operates subconsciously, paying less attention actually makes the ad even more effective.

My research has led me to conclude that brands as diverse as Renault, Andrex, Nike, Stella, McDonalds, Audi, Bosch, Coke, BMW, VW, Tesco, M&S, British Airways, McDonalds, and, most controversially, Marlboro, have all employed subconscious seduction to create huge business successes.

But perhaps the best example of subconscious seduction came from a famous advert which had no message whatsoever, didn’t even show the product, yet managed to achieve a 10% increase in sales across the firm’s entire range. That’s millions of chocolate bars sold to customers – all subconsciously seduced by a gorilla playing the drums.

• Advertising
• Subconscious

Senior Research Development Coordinator

Audience Development Coordinator (fixed-term maternity cover)

Lecturer (Hindi-Urdu)

Director, Defence and Security

Opportunities with the new CIEHF

• Scriptwriting

What is Antithesis — Definition & Examples in Literature & Film

I f you’ve ever heard sentence structure, met characters, or witnessed ideas that seem diametrically opposed, you’re actually pretty familiar with the idea of the antithesis. But there is more to it than just juxtaposing ideas. Read on to learn exactly what is antithesis, how this tool is used, and how you can include an antithesis in your next project. 

Antithesis Definition

First, let’s define antithesis.

There are a number of terms often confused for antithesis (like paradox or oxymoron ). But an antithesis has a particular grammatical structure that helps differentiate it from the rest. So, here’s the antithesis definition and then we'll look at specific examples:

ANTITHESIS DEFINITION

What is antithesis.

An antithesis is a rhetorical and literary device with parallel grammar structure but which establishes a nearly complete or exact opposition in ideas or characters. It can be effective in emphasizing drastic differences between opposing concepts.

How to pronounce antithesis: [an-TITH-uh-sis]  

Familiar antithesis examples:

• “That’s one small step for man, one giant leap for mankind.”
• “No pain, no gain.”
• “Out of sight, out of mind.”

The word “antithesis” comes from the Greek word meaning “setting opposite,” which is an idea that has been used in various forms. Let’s look at those various forms in more antithesis examples.

Antitheses Examples

How do we use antithesis today.

The purpose of antithetical language is not just mentioning the existence of opposing ideas, but rather emphasizing the stark differences between them.  The often lyrical and rhythmic nature of this device helps accentuate the parallel grammatical structure.

Watch the video below to learn more about how we use antitheses today. 

Antithesis Definition, Examples and Techniques

We use this device in that pure form today (see the examples above) in everyday turns of phrase. But there are more in-depth ways (in actions and story in general) that fit the antithesis definition. 

People and characters can act in an antithetical manner to their beliefs.

Antithesis Examples in Behavior: 

• A character who says they love animals but wears real fur coats.
• Someone who says they are vegetarian but eats a big steak for dinner.
• A person who uses a “Shop Small” tote bag but does their holiday shopping at Walmart. 

In addition, characters in literary or scripted works, much like people, can be antitheses to each other in and of themselves. In fact, this is often how great villains are created.

Check out the video below to see more on writing great villains , and how antagonists can mirror or juxtapose protagonists . 

Page to Picture: How to Write a Villain  •   Subscribe on YouTube

Protagonists can be an “antihero,” or the villain of a story can be portrayed separately as a parallel to the protagonist; therefore, the protagonist and antagonist highlight each other’s strengths and weaknesses, and evil and benevolent qualities. Some classic examples of this pseudo-mirrored antagonist concept are: 

Snow White and the Queen

Batman and Joker

Dumbledore and Voldemort

As you can see, the antithesis is typically the ultimate antagonist, even if the character they are meant to parallel isn’t the protagonist, as is the case in the Harry Potter series. 

Both a strong example of antithesis and nuanced portrayal of complicated character relationships, the Harry Potter series showcases a number of moral ambiguities as they pertain to Dumbledore and Voldemort.

We imported the script into StudioBinder’s screenwriting software to see exactly how this juxtaposition is first established.

Read Full Harry Potter and the Sorcerer's Stone Script

Harry Potter and the Sorcerer’s Stone masterfully establishes the characteristics that Harry and Voldemort share, but it also establishes similarities between Dumbledore and Voldemort.

Throughout the series, these shared traits influence Dumbledore and Voldemort in their objectives and decisions. 

For instance, in the Sorcerer’s Stone , we are introduced to how Voldemort and Dumbledore move through the world. Hagrid tells Harry early on about Voldemort’s rise to power: he was a wizard “who went as bad as you can go [...] anyone who stood up to him ended up dead.” Hagrid frames Voldemort as a powerful wizard, capable of massive destruction. 

Antithesis Example in Harry Potter  •   Read Full Scene

Alternatively, towards the end of the first film Dumbledore explains his tactics in his work with Nicolas Flamel on the Sorcerer’s Stone . “Only a person who wanted to find the stone—find it, but not use it—would be able to get it.” Dumbledore respects power and the laws of magic, and his actions reflect that. 

Further into the series, in Order of the Phoenix , we see what happens when Dumbledore’s tremendous abilities collide with Voldemort’s formidable power in their epic Ministry of Magic duel.

Voldemort’s spells all aim to destruct, whereas Dumbledore’s are equally amazing, but meant to disarm, distinguish, or defend. 

The series is a remarkable example of how antitheses can be essential to a story, and the respective backstories, unique abilities, and of course choices of Voldemort and Dumbledore prove it.  

Implementing Antitheses

How to use antithesis.

With all the ways you can implement and define antithesis, it’s good to have a number of tricks or rules of thumb to keep in your back pocket. Whether you’re writing a short story or your next feature screenplay, here are some things you can keep in mind. 

1. Aim for Moderation

If you’re using antithesis in the form of a rhetorical device, try to keep the number of antitheses to a minimum unless it’s a crucial character trait of the speaker. Using a similar literary device too often can leave your writing predictable or even annoying. The more you use a tool, like antithetical language, the less meaning it can have. 

2. Similar Structure

Keep the structure of your antithesis as similar as possible if you want to highlight the differences more intensely. And try to keep the phrasing itself balanced. Both variables of the equation don’t have to be exact, but the lyrical phrasing can help your antithesis shine and stick long after the read. 

3. Focus on Differences

Focus on contrast but remember to find ways to draw the parallels. How can the characters be compared to the point where their differences become obvious? How can their differences lead to conversation about how the characters may actually be similar? 

Antitheses via characters and sentence structure can assist in not just interesting writing, but memorable writing. They can make your message more understandable and retainable, which should be a top goal in any written work. You never want to give you reader a reason to stop reading.

So, now that you’ve learned more about how an antithesis can strengthen your work, you can implement it  into your next project like a pro.

After all, no guts, no glory. 

What is Irony?

Antithesis is a rhetorical device you can use in everyday speech. Much like an antithesis, we encounter several types of irony in everyday life, too. Keep reading to learn about the types of irony and how they’re used in TV and Film. 

Up Next: Irony Explained →

Write and produce your scripts all in one place..

Write and collaborate on your scripts FREE . Create script breakdowns, sides, schedules, storyboards, call sheets and more.

Leave a comment

Your email address will not be published. Required fields are marked *

• Pricing & Plans
• Product Updates
• Featured On
• StudioBinder Partners
• The Ultimate Guide to Call Sheets (with FREE Call Sheet Template)
• How to Break Down a Script (with FREE Script Breakdown Sheet)
• The Only Shot List Template You Need — with Free Download
• Managing Your Film Budget Cashflow & PO Log (Free Template)
• A Better Film Crew List Template Booking Sheet
• Best Storyboard Softwares (with free Storyboard Templates)
• Movie Magic Scheduling
• Gorilla Software
• Storyboard That

A visual medium requires visual methods. Master the art of visual storytelling with our FREE video series on directing and filmmaking techniques.

We’re in a golden age of TV writing and development. More and more people are flocking to the small screen to find daily entertainment. So how can you break put from the pack and get your idea onto the small screen? We’re here to help.

• Making It: From Pre-Production to Screen
• What is Film Distribution — The Ultimate Guide for Filmmakers
• What is a Fable — Definition, Examples & Characteristics
• Whiplash Script PDF Download — Plot, Characters and Theme
• What Is a Talking Head — Definition and Examples
• What is Blue Comedy — Definitions, Examples and Impact
• 0 Pinterest

Antithesis: Definition, Grammartical Structure and Examples

Antithesis is a rhetorical device that involves contrasting two opposing ideas in a sentence or a paragraph. It is a powerful tool used in literature, speeches, and debates to emphasize the difference between two ideas. The word antithesis is derived from the Greek word “antitithenai,” which means “to oppose” or “to set against.”

Antithesis can be used to create a memorable impact on the audience. It draws attention to the stark contrast between two opposing ideas, making it easier for the audience to understand the message being conveyed. Antithesis can be used in various forms, such as contrasting words, phrases, or entire sentences. It is often used in famous speeches, such as Martin Luther King Jr.’s “I Have a Dream” speech, where he used antithesis to emphasize the difference between segregation and equality.

Antithesis Definitions

Greek Origins

The word “antithesis” has its roots in the Greek word “antithenai,” which means “to oppose.” The Greek word “tithenai” also contributed to the development of “antithesis,” as it means “to put, set, or place.” These Greek words were used to describe the concept of setting something in opposition to another thing, or placing two contrasting ideas side by side for comparison.

Modern Definitions

According to Merriam-Webster, “antithesis” has two primary definitions. The first definition is “the direct opposite,” while the second definition is “the rhetorical contrast of ideas by means of parallel arrangements of words, clauses, or sentences.” This second definition refers to the use of antithesis as a literary device, where contrasting ideas are presented in a parallel structure for emphasis or effect.

Other definitions of “antithesis” include “opposition” and “contrast.” Synonyms for “antithesis” include “contradiction,” “counterpart,” and “inverse.”

Overall, the concept of antithesis has evolved from its Greek origins to become a widely recognized literary device used in various forms of writing and speech. By presenting contrasting ideas in a parallel structure, writers and speakers can create a powerful sense of contrast and emphasis that can capture the attention of their audience.

Understanding Antithesis

In Rhetoric

Antithesis is a rhetorical device that involves the use of contrasting concepts, words, or sentences within parallel grammatical structures to create a balanced and contrasting effect. This literary device is often used to emphasize the differences between two ideas or concepts, thereby creating a more powerful and memorable message.

Antithesis is commonly used in persuasive writing and speeches, as it allows the speaker or writer to highlight the strengths and weaknesses of opposing viewpoints. By presenting two contrasting ideas side by side, the audience is able to see the differences more clearly and make a more informed decision.

In Literature

In literature, antithesis is used to create a sense of tension and drama by contrasting two opposing ideas or concepts. This technique is often used in poetry, where contrasting concepts are used to create a more powerful and memorable image or message.

In literature, antithesis is often used to create a sense of irony or contradiction, as the author juxtaposes two opposing ideas to create a more complex and nuanced message. For example, in Charles Dickens’ A Tale of Two Cities, the opening lines “It was the best of times, it was the worst of times” use antithesis to highlight the stark contrasts between the two cities.

In Speeches

Antithesis is a common rhetorical device used in speeches to create a more powerful and memorable message. By presenting two contrasting ideas side by side, the speaker is able to emphasize the differences between them and create a more persuasive argument.

Antithesis is often used in political speeches, where the speaker may use contrasting concepts to highlight the differences between their own policies and those of their opponents. For example, in John F. Kennedy’s inaugural address, he used antithesis when he said “Ask not what your country can do for you, ask what you can do for your country.”

Overall, antithesis is a powerful literary and rhetorical device that can be used in a variety of contexts to create a more memorable and persuasive message. By presenting two contrasting ideas side by side, the speaker or writer is able to highlight the differences between them and create a more nuanced and complex message that is more likely to be remembered by the audience.

Grammatical Structure

Antithesis is a rhetorical device that uses contrasting ideas in parallel grammatical structures to create emphasis and highlight the differences between them. The grammatical structure of antithesis is essential to its effectiveness, as it creates a balance between the opposing ideas and makes them more memorable to the reader or listener.

Parallelism

Parallelism is a crucial aspect of antithesis. It involves using the same grammatical structure for both contrasting ideas, such as using the same sentence structure for two opposing phrases. This technique creates a rhythmic effect that draws the reader’s attention to the contrasting ideas and emphasizes the differences between them.

For instance, Martin Luther King Jr. used parallelism in his famous “I Have a Dream” speech when he said, “Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time to lift our nation from the quicksands of racial injustice to the solid rock of brotherhood.”

Contrasting Ideas

Antithesis relies on contrasting ideas to create a powerful effect. These ideas can be expressed through sentences, clauses, phrases, or words. The contrasting ideas must be balanced to create a harmonious effect, which is achieved through the use of parallelism.

For example, in Shakespeare’s play “Julius Caesar,” Mark Antony uses antithesis to compare the honorable Brutus to the treacherous Cassius. He says, “Brutus is an honorable man; so are they all, all honorable men,” emphasizing the contrast between Brutus’s character and his actions.

In conclusion, the grammatical structure of antithesis is crucial to its effectiveness. The use of parallelism and contrasting ideas creates a rhythmic effect that draws the reader’s attention and emphasizes the differences between the opposing ideas. By using a balanced grammatical structure, antithesis creates a memorable effect that enhances the impact of the message being conveyed.

Antithesis Examples

Antithesis is a literary device that positions opposite ideas parallel to each other. This section will explore some examples of antithesis in literature, speeches, and everyday life.

Antithesis is widely used in literature to create a contrast between two different ideas. One of the most famous examples of antithesis is found in Charles Dickens’ “A Tale of Two Cities”: “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair.”

William Shakespeare also used antithesis in his writing. In “Romeo and Juliet,” he writes, “My only love sprung from my only hate! / Too early seen unknown, and known too late!” This example shows how antithesis can create a powerful contrast between love and hate.

Antithesis is also commonly used in speeches to emphasize opposing ideas. Martin Luther King Jr. used antithesis in his famous “I Have a Dream” speech: “We must learn to live together as brothers or perish together as fools.” This example highlights the contrast between living together peacefully and the consequences of not doing so.

Abraham Lincoln’s Gettysburg Address is another famous example of antithesis in speeches. He said, “It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us.” This example contrasts the work of those who fought with the work that still needs to be done.

In Everyday Life

Antithesis is also commonly used in everyday life, often without people realizing it. For example, the famous quote by Neil Armstrong , “That’s one small step for man, one giant leap for mankind,” is an example of antithesis. The contrast between the small step and the giant leap creates a powerful image of the significance of the event.

Another example of antithesis in everyday life is the phrase “no pain, no gain.” This phrase emphasizes the contrast between the discomfort of hard work and the benefits that come from it.

In conclusion, antithesis is a powerful literary device that can be used to emphasize contrasting ideas. It is commonly used in literature, speeches, and everyday life to create a memorable and impactful message.

The Impact of Antithesis

On audience.

Antithesis can have a profound impact on an audience. By presenting contrasting ideas in a balanced grammatical structure, it captures the attention of the audience and creates a sense of tension that keeps them engaged. The use of antithesis can also make content more memorable and effective, as it creates a sense of rhythm and imagery that sticks with the audience long after they have finished reading or listening.

Antithesis can be a powerful tool for writers and speakers looking to convey complex ideas in a clear and concise manner. By juxtaposing opposing ideas, it allows them to highlight the differences between them and make their point more effectively. Antithesis can also be used to create a sense of tension and drama in a piece of content, which can help to keep the audience engaged and interested.

When used effectively, antithesis can be a powerful tool for writers and speakers looking to create memorable and effective content. By capturing the attention of the audience and creating a sense of tension and drama, it can help to convey complex ideas in a clear and concise manner. Whether used for rhetorical effect or simply to create a sense of rhythm and imagery, antithesis is a powerful tool that should not be overlooked.

Antithesis and Other Literary Devices

Antithesis is often used in conjunction with other literary devices to create a more impactful effect. One such device is the oxymoron, which is a figure of speech that combines two contradictory terms. An oxymoron can be used to create a sense of irony or to highlight a paradox. For example, the phrase “bittersweet” is an oxymoron because it combines two opposite terms.

Another literary device that can be used in conjunction with antithesis is the foil. A foil is a character who is used to contrast with another character in order to highlight their differences. This can be used to create a sense of conflict or to highlight the strengths and weaknesses of a particular character. For example, in Shakespeare’s play “Hamlet,” the character of Hamlet is contrasted with the character of Laertes in order to highlight their different approaches to revenge.

While antithesis is often used to highlight contrasts and opposing ideas, it can also be used to create a sense of synthesis. Synthesis is the process of combining two or more ideas in order to create a new and more complex idea. For example, the phrase “the pen is mightier than the sword” combines the idea of writing (which is often associated with intellect) with the idea of physical force (which is often associated with strength) in order to create a new and more complex idea.

Antithesis, oxymorons, foils, and synthesis are all powerful literary devices that can be used to create a sense of comparison and contrast. By using these devices, writers can create more impactful and memorable works that speak to the complexities of mankind.

Common Misconceptions and Overuse

Antithesis is a powerful literary device that can add depth and complexity to writing. However, it is often misunderstood and overused, leading to annoying and cliché writing. In this section, we will address some common misconceptions and overuse of antithesis.

One common misconception is that antithesis must always involve a direct opposition between two ideas or words. While this is often the case, antithesis can also involve a contrast between two related ideas or words. For example, “love and hate” are direct opposites, while “love and indifference” are related but contrasting ideas.

Another misconception is that antithesis should be used in every sentence or paragraph. Overuse of antithesis can lead to annoying and cliché writing. It is important to use antithesis sparingly and only when it adds value to the writing.

Additionally, some writers may try to force antithesis into their writing, resulting in awkward and unnatural phrasing. It is important to use antithesis in a way that flows naturally and enhances the meaning of the writing.

Overall, antithesis is a powerful tool that can add depth and complexity to writing. However, it should be used sparingly and only when it adds value to the writing. Avoid overuse and forcing antithesis into writing, as this can lead to annoying and cliché writing.

In conclusion, antithesis is a rhetorical device that involves the use of contrasting or opposite ideas in a balanced grammatical structure. It is commonly used in literature, speeches, and other forms of communication to create emphasis, contrast, and impact.

Antithesis is often used in conjunction with the thesis-antithesis-synthesis dialectic, a process of logical argumentation that involves presenting a thesis, then presenting its opposite (antithesis), and finally synthesizing the two opposing viewpoints to arrive at a new conclusion.

Through the use of antithesis, writers and speakers can create a sense of tension and drama, as well as emphasize the differences between two opposing ideas. It can also be used to highlight the strengths and weaknesses of different arguments and perspectives, and to help readers or listeners come to their own conclusions about a particular topic.

Overall, antithesis is a powerful tool for writers and speakers who wish to make a strong impression on their audience. By using contrasting or opposite ideas in a balanced structure, they can create a sense of tension and drama, emphasize key points, and help their audience come to their own conclusions about a particular topic.

Frequently Asked Questions

What is the definition of antithesis?

Antithesis is a figure of speech that contrasts two opposing ideas in a sentence or a phrase. It is often used to create a dramatic effect or to emphasize a point. The term comes from the Greek word “antithesis,” which means “opposition.”

Can you give an example of antithesis in literature?

One famous example of antithesis in literature is the opening lines of Charles Dickens’ “A Tale of Two Cities”: “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” This sentence contrasts the two opposing ideas of good and bad, wisdom and foolishness, to emphasize the stark differences between the two cities.

How is antithesis different from juxtaposition?

Antithesis and juxtaposition are both figures of speech that involve contrasting two ideas. However, antithesis specifically involves contrasting two opposing ideas, while juxtaposition can contrast any two ideas, regardless of whether they are opposing or not.

What are some common uses of antithesis?

Antithesis is commonly used in literature, speeches, and advertising to create a memorable impact on the audience. It can be used to emphasize a point, create a dramatic effect, or to convey a deeper meaning.

What is the purpose of using antithesis in writing?

The purpose of using antithesis is to create a contrast between two opposing ideas, which can help to emphasize a point or to create a memorable impact on the audience. It can also be used to convey a deeper meaning or to create a dramatic effect.

Can you provide an example of antithesis in a school setting?

An example of antithesis in a school setting could be the phrase “knowledge is power, ignorance is weakness.” This phrase contrasts the two opposing ideas of knowledge and ignorance to emphasize the importance of education.

Related Posts:

• school Campus Bookshelves
• menu_book Bookshelves
• perm_media Learning Objects
• login Login
• how_to_reg Request Instructor Account
• hub Instructor Commons
• Download Page (PDF)
• Download Full Book (PDF)
• Periodic Table
• Physics Constants
• Scientific Calculator
• Reference & Cite
• Tools expand_more
• Readability

selected template will load here

This action is not available.

9.5: Strategies for Answering Antithetical Arguments

• Last updated
• Save as PDF
• Page ID 6521

• Steven D. Krause
• Eastern Michigan University

It might not seem logical, but directly acknowledging and addressing positions that are different from the one you are holding in your research project can actually make your position stronger. When you take on the antithesis in your research project, it shows you have thought carefully about the issue at hand and you acknowledge that there is no clear and easy “right” answer.

There are many different ways you might incorporate the antithesis into your research project to make your own thesis stronger and to address the concerns of those readers who might oppose your point of view. For now, focus on three basic strategies: directly refuting your opposition, weighing your position against the opposition, and making concessions.

• Directly Refuting Your Opposition. Perhaps the most obvious approach, one way to address those potential readers who might raise objections to your arguments is to simply refute their objections with better evidence and reasoning. To answer the argument that the international community should not enact measures to preserve fisheries, demonstrate with your evidence that it has indeed been effective. Of course, this is an example of yet another reason why it is so important to have good research that supports your position: when the body of evidence and research is on your side, it is usually a lot easier to make a strong point.

Answering antithetical arguments with the research that supports your point of view is also an example of where you as a researcher might need to provide a more detailed evaluation of your evidence. The sort of questions you should answer about your own research–– who wrote it, where was it published, when was it published, etc.–– are important to raise in countering antithetical arguments that you think come from suspicious sources. For example, chances are that an article about the problems of more strict drunk driving laws that appears in a trade journal for the restaurant industry is going to betray a self-interested bias.

Hyperlink: To review the process for evaluating the quality of your research, see Chapter One, “Thinking Critically About Research,” particularly the section called “Evaluating the quality and credibility of your research.”

• Weighing Your Position Against the Opposition. Readers who oppose the argument you are trying to support with your research might do so because they value or “weigh” the implications of your working thesis differently than you do. Those opposed to a working thesis like “Drug companies should not be allowed to advertise prescription drugs on TV” might think this because they think the advantages of advertising drugs on television—increased sales for pharmaceutical companies, revenue for advertising agencies and television stations, and so forth—are more significant than the disadvantages of advertising drugs on television. Those who would argue against the working thesis “Tougher gun control laws would be of little help in the fight against teen violence” probably think that the advantage of having fewer guns available to teenagers to use for violence is less important than the disadvantageous effects stronger gun control laws might have on lawful gun owners.

Besides recognizing and acknowledging the different ways of comparing the advantages and disadvantages suggested by your working thesis, the best way of answering these antithetical arguments in your own writing is to clearly explain how you weigh and compare the evidence. In other words, even if the readers who oppose your point of view are in some ways correct, the advantages you advocate in your working thesis are much more significant than the disadvantages.

For example, a writer might argue that any of the loss of profit to pharmaceutical companies, advertising agencies, and television stations would be a small price to pay for the advantages of banning prescription drug TV ads. A writer with a working thesis like “Tougher gun control laws would be of little help in the fight against teen violence” might have to defend his arguments against a hostile audience by suggesting that in the long-run, the costs of infringing the right to bear arms and our other liberties would far outweigh the few instances of teen violence that might be stopped with stronger gun control laws.

• Making Concessions. In the course of researching and thinking about the antithesis to your working thesis and its potentially hostile audiences, it may become clear to you that these opposing views have a point. When this is the case, you may want to consider revising your working thesis or your approach to your research to make some concessions to these antithetical arguments.

Sometimes, student researchers “make concessions” to the point of changing sides on their working thesis—that is, in the process of researching, writing, and thinking about their topic, a research moves from arguing a working thesis like “Most computer hackers are criminals and represent a great risk to Internet security” to one like “Most computer hackers are merely curious computer enthusiasts and can help solve problems with Internet security.”

This sort of shift in thought about an issue might seem surprising, but it makes perfect sense when you remember the purpose of research in the first place. When we study the evidence on a particular issue, we often realize that our initial and uninformed impression or feelings on an issue were simply wrong. That’s the role of research: we put more trust in opinions based on research than in things based on “gut instinct” or feelings.

Usually, most concessions to antithetical perspectives on your working thesis are less dramatic and can be accomplished in a variety of ways. You might want to employ some qualifying terms to “hedge” a bit. For example, the working thesis “Drug companies should not be allowed to advertise prescription drugs on TV” might be qualified to “Drug companies should be closely regulated about what they are allowed to advertise in TV.” The working thesis “The international community should enact strict conservation measures to preserve fisheries and save endangered fish species around the world” might be changed to “The international community should enact stronger conservation measures to preserve fisheries and help endangered fish species around the world.” Both of these are still strong working theses, but they also acknowledge the sort of objections the opposition might have to the original working thesis.

But be careful in using qualifying terms! An over-qualified working thesis can be just as bad as a working thesis about something that everyone accepts as true: it can become so watered-down as to not have any real significance anymore. For example, theses like “Drug company television advertising is sometimes bad and sometimes good for patients” and “While there are good reasons for enacting stronger conversation measures for protecting endangered fish species, there are also good reasons to not make new conservation laws” are both over-qualified to the point of taking no real position at all.

Exercise 8.3

Once you understand the antithetical arguments to your working thesis, how might you answer them? On a sheet of paper or in a word processing program, create two columns. In the left column, write a brief summary of as many antithetical arguments as you can, arguments you came up with on your own or from Exercise 6.2. In the right column, answer each of the antithetical arguments listed in the left, referring to the strategies noted in this section or other fitting approaches.

But You Still Can’t Convince Everyone…

If you are using research to convince an audience about something, then you must understand the opposite side of the argument you are trying to make. That means you need to include antithetical positions in your on-going research, you should think about the opposites and alternatives to the point you are making with your working thesis, you have to imagine your hostile audience as clearly as possible, and you should employ different strategies to answer your hostile audiences’ objections.

But even after all this, you still can’t convince everyone that you’re “right.” You probably already know this. We have all been in conversations with friends or family members where, as certain as we were that we were right about something and as hard as we tried to prove we were right, our friends or family were simply unwilling to budge from their positions. When we find ourselves in these sorts of deadlocks, we often try to smooth over the dispute with phrases like “You’re entitled to your opinion” or “We will have to agree to disagree” and then we change the subject. In polite conversation, this is a good strategy to avoid a fight. But in academic contexts, these deadlocks can be frustrating and difficult to negotiate.

A couple of thousand years ago, the Greek philosopher and rhetorician Aristotle said that all of us respond to arguments based on three basic characteristics or appeals: logos or logic, pathos or emotional character, and ethos, the writer’s or speaker’s perceived character. Academic writing tends to rely most heavily on logos and ethos because academics tend to highly value arguments based on logical research and arguments that come from writers with strong “character-building” qualifications—things like education, experience, previous publications, and the like. But it’s important to remember that pathos is always there, and particularly strong emotions or feelings on a subject can obscure the best research.

Most academic readers have respect for writers when they successfully argue for positions that they might not necessarily agree with. Along these lines, most college writing instructors can certainly respect and give a positive evaluation to a piece of writing they don’t completely agree with as long as it uses sound logic and evidence to support its points. However, all readers—students, instructors, and everyone else—come to your research project with various preconceptions about the point you are trying to make. Some of them will already agree with you and won’t need much convincing. Some of them will never completely agree with you, but will be open to your argument to a point. And some of your readers, because of the nature of the point you are trying to make and their own feelings and thoughts on the matter, will never agree with you, no matter what research evidence you present or what arguments you make. So, while you need to consider the antithetical arguments to your thesis in your research project to convince as many members of your audience as possible that the point you are trying to make is correct, you should remember that you will likely not convince all of your readers all of the time.

What is Antithesis? Definition, Usage, and Literary Examples

Antithesis definition.

Antithesis  (ann-TIH-thuh-suhs), put simply, means the absolute opposite of something. As a literary term, it refers to the juxtaposition of two opposing entities in parallel structure. Antithesis is an effective literary device because humans tend to define through contrast. Therefore, antithesis can help readers understand something by defining its opposite.

Antithesis  comes from the Latin word, via Greek, for “to place against.” It was first used in English in the 1520s as rhetorical term, but the concept goes back at least as far as Aristotle, who believed an argument could be strengthened by illustrating it with contrast.

Examples of Antithesis

• “Spicy food is heaven on the tongue but hell in the tummy.” The concepts of heaven and hell are opposites—the former being very pleasant and ideal, the latter being highly undesirable. This antithetical statement is using these concepts to convey that spicy food is delicious, but it can lead to an unfortunate digestive reaction.
• “I’m either an impressive vegetarian or a disappointing vegan.” On the scale between vegetarianism and the stricter veganism, the speaker’s current diet lies somewhere in the middle. So, while a vegetarian might applaud their efforts, a vegan might berate them for being so lax.
• “Psychiatrists write prescriptions, therapists prescribe writing.” This example includes a humorous inversion to explain the difference between psychiatrists and therapists. The former prescribes medicine to address mental issues on a biological level, while the latter might suggest a more psychologically focused approach, like journaling, as a way of easing mental stress.

Antithesis vs. Other Comparative Terms

There are several literary terms that, like antithesis, make comparisons between two things or concepts that are opposites or contrast in some way. Three such terms are  dichotomy ,  oxymoron , and foil.

Dichotomy is a division between two entities, whereas antithesis pits two opposing entities against each other. For example, the colors black and white are considered opposites, but they are not in opposition; they can’t be in conflict nor do they cancel each other out. The concepts of war and peace, on the other hand, are at odds and can’t be reconciled.

An oxymoron is a contradiction in terms, but unlike antithesis, these terms are working together. The basic oxymoron construction is a word + an antonymic modifier, and the two essentially function as a single unit. For example, calling something a “minor crisis” is an oxymoron because  minor  implies something insignificant, while  crisis  means it requires immediate attention. Based on this, an oxymoron can’t be a component of antithesis because the point of the latter is to pit two things against each other.

Where antithesis is a verbal or written opposition, a foil is a literary opposition, usually embodied by a character in a narrative. For example, Draco Malfoy can be considered Harry Potter’s foil in the  Harry Potter  series because where Harry is honorable and loyal, Draco is somewhat corrupt and unfaithful.

Antithesis Outside of Literature

A common theme in American popular music is the difference between the middle and lower classes. In “Men of Good Fortune” by Lou Reed, the singer describes all the things rich men can do that poor men cannot:

Men of good fortune

Often cause empires to fall

While men of poor beginnings

Often can’t do anything at all

Antithesis is common in political speeches, particularly when it comes to the underrepresented pushing for equitable policies. In Malcolm X’s famous “ Ballot or the Bullet ”  speech, he discusses how America was built by Black and indigenous people for white people’s benefit, saying, “We didn’t land on Plymouth Rock; the rock was landed on us.”

Examples of Antithesis in Literature

1. Charles Dickens,  A Tale of Two Cities

This classic tale of love and sacrifice features the French Revolution as its backdrop. In this tumultuous era, where the differences between the haves and the have-nots was at its starkest, Dickens illustrates the antithetical concepts that existed simultaneously:

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way […]

2. William Shakespeare,  The Merchant of Venice

At the beginning of this romantic comedy, chatty lout Gratiano wants to understand why his friend Antonio is so down—and why anyone would ever be down at all:

And let my liver rather heat with wine

Than my heart cool with mortifying groans.

Gratiano is implying that he’d rather experience life through a chemically altered (and therefore unreliable) lens than face any ordeals, even though they would be truer to reality.

3. John Milton,  Paradise Lost

Milton’s epic poem explores many facets of the Christian bible and belief systems—including the concept of free will. When Lucifer, once one of God’s brightest angels, is cast into Hell, he says, “Better to reign in Hell than serve in Heaven.” This leads the reader to question whether anyone is truly free, though ultimately the Bible’s core argument is that willingly giving over control to God is what will leads to a happy life.

Further Resources on Antithesis

MasterClass’s  How to Use Antithesis in Your Writing  course is a concise guide on the mechanics of antithesis and when to use it.

This excerpt from  Hegel for Beginners  by Lloyd Spencer is a handy introduction to antithesis as a component of dialectics (a system for pursuing truth by way of logical argument).

Related Terms

• Juxtaposition

Antithesis Definition Antithesis, which literally means “opposite,” is a rhetorical device wherein opposite thoughts are prepare in a sentence to obtain a contrasting effect. Antithesis emphasizes the idea of assessment through parallel structures of the contrasted terms or clauses. The structures of terms and clauses are similar, so that it will draw the attention of the listeners or readers. For example: “Setting foot on the moon may be a small step for a person but a giant step for mankind.” The use of contrasting thoughts, “a small step” and “a massive step,” within the sentence above emphasizes the importance of one of the most important landmarks of human history. Common Antithesis Examples Some well-known antithetical statements have become part of our everyday speech, and are regularly used in arguments and discussions. Below is a listing of some commonplace antithetical statements: Give every man thy ear, however few thy voice. Man proposes, God disposes. Love is a really perfect thing, marriage a actual thing. Speech is silver, but silence is gold. Patience is bitter, however it has a sweet fruit. Money is the foundation of all evil: poverty is the fruit of all goodness. You are smooth on the eyes, but tough on the heart. Examples of Antithesis in Literature In literature, writers rent antithesis not simplest in sentences, but additionally in characters and events. Thus, its use is extensive. Below are a few examples of antithesis in literature: Example #1: A Tale of Two Cities (By Charles Dickens) The establishing lines of Charles Dickens’ novel A Tale of Two Cities provides an unforgettable antithesis example: “It become the first-class of times, it become the worst of times, it became the age of wisdom, it was the age of foolishness, it become the epoch of belief, it turned into the epoch of incredulity, it changed into the season of Light, it was the season of Darkness, it changed into the spring of hope, it was the wintry weather of despair, we had everything before us, we had nothing earlier than us, we were all going direct to Heaven, we were all going direct the opposite way.” The contrasting thoughts, set in parallel structures, markedly spotlight the battle that existed within the time discussed in the novel. Example #2: Julius Caesar (By William Shakespeare) In William Shakespeare’s Julius Caesar, we note antithesis within the characters of Mark Antony and Marcus Brutus. Brutus is portrayed as the “noblest of Romans,” near Caesar, and someone who cherished Rome and Caesar. Antony, at the contrary, is proven as a person with the evil intentions of harming Caesar, and taking charge of Rome. These antithetical characters spotlight the battle inside the play. Example #3: An Essay on Criticism (By Alexander Pope) Alexander Pope, in his An Essay on Criticism, says: “To err is human; to forgive divine.” Fallibility is a trait of humans, and God – the Creator – is most forgiving. Through those antithetical thoughts, Pope exhibits the simple nature of human beings. He wants to say that God is forgiving because his creation is erring. Example #4: Community (By John Donne) We find antithesis in John Donne’s poem Community: “Good we must love, and must hate ill, For unwell is ill, and correct desirable still; But there are things indifferent, Which we may neither hate, nor love, But one, and then another prove, As we shall discover our fancy bent.” Two contrasting words “love” and “hate” are combined within the above lines. It emphasizes that we love right due to the fact it is always top, and we hate bad due to the fact it's far always bad. It is a matter of desire to love or hate things that are neither good nor bad. Example #5: Paradise Lost (By John Milton) John Milton, in Paradise Lost, says: “Better to reign in Hell than serve in Heav’n.” The contrasting thoughts of reign/serve, and Hell/Heav’n are positioned on this sentence to acquire an antithetical effect. Function of Antithesis A literary tool, like antithesis, makes use of phrases to convey ideas in exceptional methods from the commonplace words and expressions of daily life. Thus, it conveys meaning greater vividly than regular speech. When contrasting thoughts are brought together, the concept is expressed extra emphatically. As a literary device, antithesis makes contrasts in an effort to observe pros and cons of a subject below discussion, and facilitates to bring on judgment on that precise subject.

• Alliteration
• Anachronism
• Antimetabole
• Aposiopesis
• Characterization
• Colloquialism
• Connotation
• Deus Ex Machina
• Didacticism
• Doppelganger
• Double Entendre
• Flash Forward
• Foreshadowing
• Internal Rhyme
• Juxtaposition
• Non Sequitur
• Onomatopoeia
• Parallelism
• Pathetic Fallacy
• Personification
• Poetic Justice
• Point of View
• Portmanteau
• Protagonist
• Red Herring
• Superlative
• Synesthesia
• Tragicomedy
• Tragic Flaw
• Verisimilitude

Symbolism in Advertising

Advertising is an excellent mixture of a visually stunning compilation of hidden motives, buying psychology and ultimately, communication. The primary purpose of this is to attract people, and for keeping them lined up about the product, and finally establishing brand loyalty. If you try to look at how marketing works, it’s about being able to tell result-oriented, action-packed, colorful, visual, and persuasive stories . This is the main reason why advertising is considered as one of the most intimidating yet intimate and delicate industry.

In this article, we have mentioned the integration of symbolism in advertising. Symbolism, in its rights, are visual representations of familiar communication imagery . Being able to see a bold, fiery, red heart in a billboard will plant the idea of love and romance in your mind. Since 60% of people all around the world rely on visual learning, it is crucial to use graphic illustrations to convey a message effectively. The same goes for advertising. In this modern world of competition and emerging industries, advertising is an investment every entrepreneur needs to choose wisely. We’ll look at the advertising stints that marked the world’s impression and how symbolism played a part in its success, or failure.

The 1960’s Marlboro Man

Advertising tends to target the majority of their target market. In research, people who smoke got their motivation from daily stress, peer pressure, escapism, and the need to satisfy the “seemingly-dominant male ego.” This information played a crucial role in the determination of advertising medium the Marlboro invested.

Throughout the whole frenzy of printed media, this iconic Marlboro man represented masculine entities all around the world that is searching for relief in a tiring day’s work. This advertisement was from the era of wild of cowboy dreams , tangled ego, and oozing pheromones. Hence, this man becomes the symbol of what a man should be, and how a man should feel when he smokes a stick of Marlboro cigarette.

“Save Paper, Save Planet” campaign brought by WWF

In the brink of the controversy about climate change and its adverse effects to humanity, the World Wildlife Fund brought to life tissue dispensers that strike an impactful message to everyone. On its surface, you’ll see a continent, green and beaming with life. With every pull of a tissue (a paper product derived from deforestation), the once green continent turns into an area of vast nothingness. This area is represented by the color black, which symbolizes death. On the top of the tissue dispensers, you’ll read, “save paper, save the planet.”

The “Like” button

Social media has been a powerful tool for communication and spreading awareness. Several groups that have specific advocacies air out issues and concerns to motivate people to act and help in a particular cause. Under thought and heart-provoking images, the slogan, “ Be a volunteer. Change a life ” is written. In the pictures, you’ll notice an overwhelming amount of thumbs, making the ‘like’ symbol. In this generation, earning likes seems more of a necessity rather than being an authentic human being. With these advertising stints, the “like” symbol rendered to be useless and helpless (as it is in the real world). Instead, the actual action is needed to help people with their adversities that needs attention not likes.

Predators living in your smartphone

It has been noted that several dangers are lurking behind the entertaining, bright, and enticing world of smartphones and the internet. Parents all over the world are baffled about the idea of how their children can be a target of a crime. Little did they know that these predators are prying on their children on their phones. In this image, you’ll notice a hand reaching out on a kid’s behind. Since children spend all their time toying with their phones, social media apps, and games, it is crucial for parents to monitor their activities . They must not allow them to engage conversations with strangers that they meet online.

All White Panel

A bold statement and an all-white panel tend to gravitate towards the message of the advertisement. The color white symbolizes a new canvas, a beginning, or hope. However, at times, it can be interpreted as nothingness or space. In a slogan provided by stopchildabuse.com.au, under the seemingly crumpled piece of white paper is an unattended child. The black letters of the advertisement worded out, “neglected children are made to feel invincible.” Children who will later become the future of society needs the best upbringing and guidance during childhood. If neglected, they become lost, wayward, and will become unlawful citizens of the country. It is mentioned as well that neglecting a child is a form of child abuse.

Another person’s trash is another man’s treasure

A trash can is all too known for its contents, trash. Since trash is known to be useless, dirty, and disgusting, with no use. Waste is certainly not ideal or can be used do anything with it after a while or if it is damaged. However, an advertisement changed this perception. The number of homeless people kept growing and growing, and various organizations rely on donations to make them fed. In the ad, you can see a fork and spoon with the trash can’s opening as the plate. For the homeless, the trash can is a pit of a meal or none at all.

A Strong Punch

Fistfights are known to be the earliest form of violence recorded in mankind. Until now , seeing a man bringing his fists to bout is an indication that violent things will occur. In an advertisement printed by Ecovia, a fist slamming unto the man’s face can be seen. The fist is adorned with a tattoo of a pick-up truck, slamming to the face of a man with a red car painted on his face. This is a resemblance to the violence one driver brings to another person when he drinks and drives.

The Horrifying Shark

Along with the popular franchise of the Jaws (shark-infested movies) the printed ads released by World Wildlife Fund, starred a shark’s fin above the water, with a slogan reading, “horrifying.” On the next page, the shark’s fin, visibly gone, read, “more horrifying.” Every species in this world accounts for the thriving eco-system all people enjoy. Without it, the Earth faces the inevitable race to extinction.

Turn of a Page

Trees are known to be the main component for the production of paper. A magazine in China pointed out the devastating result of paper production to trees , and wildlife in its entirety. Cleverly, the flip page resembles a tree being cut for every turn of a page.

Each minute counts

A clock symbolizes time and its passing. In this truth-provoking ad, an extinct animal is on the brink of being wiped out as the minute hand turn past 12. This symbolizes the campaign’s message that every species dies in 60 seconds.

Related posts:

• Examples of Symbolism in Art
• Examples of Symbolism In Christianity
• Examples of Symbolism in Poetry
• Examples of Symbolism in the Bible
• Examples of Symbolism in Song Lyrics
• Owl Symbolism
• Hamlet Symbolism
• Butterfly Symbolism
• Dragonfly Symbolism
• Square Symbolism
• Flower Symbolism
• Lord of the Flies Symbolism
• The Great Gatsby Symbolism
• The Scarlet Letter Symbolism
• Symbolism in Branding and Logos
• Lamb to the Slaughter
• Big Brother is Watching You
• If You Can’t Fly, Then Run
• The horror! The horror!
• Under the Spreading Chestnut Tree
• 10 Religious Symbols Of Easter

Post navigation

Antithesis Statement

Antithesis, a powerful rhetorical device, thrives on presenting contrasting ideas in a harmonious manner. It’s the play of light and shadow in a writer’s toolkit. Our guide on Antithesis Statement is designed to take you on a journey through the nuances of this literary technique. Dive deep into meticulously curated thesis statement examples , understand the essence of crafting compelling antitheses, and imbibe tips that will elevate your writing to an artistic expression of balanced contrasts.

What is an Antithesis Statement?

An antithesis statement is a rhetorical device that juxtaposes two opposing or contrasting ideas within a sentence or passage to create a balanced contrast. It’s a tool used by writers and speakers to emphasize differences and create poignant expressions through direct contrast.

What is the Best Example for Antithesis Statement?

One of the most famous examples of antithesis is found in William Shakespeare’s “Julius Caesar”: “Not that I loved Caesar less, but that I loved Rome more.” This point thesis statement juxtaposes the love for an individual against the love for a whole country, drawing attention to Brutus’ conflicting loyalties and justifying his actions.

100 Antithesis Statement Examples

Size: 150 KB

Antithesis Statement Examples highlight the art of juxtaposing contrasting ideas to create impactful expressions. These statements emphasize the beauty of opposites, illuminating profound truths through the balance of contrasting words or sentiments. Dive deep into these examples to appreciate the power of antithesis in enhancing the depth and meaning of a phrase or argument.  You may also be interested in our hypothesis statement .

• “It was the best of times, it was the worst of times.” – Charles Dickens
• “Better to reign in Hell than serve in Heaven.” – John Milton
• “Many are called, but few are chosen.”
• “Speech is silver, but silence is golden.”
• “Man proposes, God disposes.”
• “Give every man thy ear, but few thy voice.” – William Shakespeare
• “You’re easy on the eyes, but hard on the heart.”
• “Love is an ideal thing, marriage a real thing.” – Goethe
• “To be or not to be.” – William Shakespeare
• “Money is the root of all evils: poverty is the fruit of all goodness.”
• “The world will little note, nor long remember what we say here, but it can never forget what they did here.” – Abraham Lincoln
• “Ask not what your country can do for you; ask what you can do for your country.” – John F. Kennedy
• “They promised freedom and provided chains.”
• “One small step for a man, one giant leap for mankind.” – Neil Armstrong
• “You are the wind beneath my wings.”
• “Not everything that is faced can be changed, but nothing can be changed until it is faced.” – James Baldwin
• “Some rise by sin, and some by virtue fall.” – William Shakespeare
• “The sun is new each day.” – Heraclitus
• “I’d rather be a hammer than a nail.”
• “Evil men fear the good, and the good fear the evil.”
• “We must learn to live together as brothers or perish together as fools.” – Martin Luther King, Jr.
• “They got together like oil and water.”
• “Float like a butterfly, sting like a bee.” – Muhammad Ali
• “The hurtful sting of love, the peaceful balm of hate.”
• “It’s not the years in your life that count, it’s the life in your years.” – Abraham Lincoln
• “In peace you are for war, and in war you long for peace.” – Cicero
• “Hatred stirs up conflict, but love covers over all wrongs.”
• “He who desires peace, should prepare for war.”
• “The loud praise of enemies is a faint damnation.”
• “The more you think, the less you know.”
• “In order to lead, one must follow.”
• “While the mind sees only boundaries, love knows the secret way there.”
• “The modern world belongs to the half-educated, a rather difficult class because they do not realize how little they know.” – William R. Inge
• “With malice toward none, with charity for all.” – Abraham Lincoln
• “The passions of the young are vices in the old.”
• “You can’t teach an old dog new tricks, but you can’t stop it from chasing cars either.”
• “Though I am not naturally honest, I am sometimes so by chance.” – William Shakespeare
• “Where there is agreement, there can be no debate.”
• “No pain, no gain.”
• “The more you judge, the less you love.”
• “When the power of love overcomes the love of power, the world will know peace.” – Jimi Hendrix
• “While we speak, time is envious and is running away from us.” – Horace
• “Success makes so many people hate you. I wish it wasn’t that way. It would be wonderful to enjoy success without seeing envy in the eyes of those around you.” – Marilyn Monroe
• “If you want to be happy, be.” – Leo Tolstoy
• “The desire for safety stands against every great and noble enterprise.” – Tacitus
• “If you chase two rabbits, you will not catch either one.”
• “When angry, count ten before you speak; if very angry, a hundred.” – Thomas Jefferson
• “Patience is bitter, but its fruit is sweet.” – Jean-Jacques Rousseau
• “Truth is simple, lies are complex.”
• “To err is human; to forgive, divine.” – Alexander Pope
• “Winners never quit, quitters never win.”
• “The roots of education are bitter, but the fruit is sweet.” – Aristotle
• “I can resist everything except temptation.” – Oscar Wilde
• “Destruction leads to a very rough road, but it also breeds creation.” – Red Hot Chili Peppers
• “I’m a dreamer and a realist.”
• “The silence isn’t empty, it’s full of answers.”
• “You can save money by spending it.”
• “War does not determine who is right – only who is left.”
• “Mountains do not rise without earthquakes.”
• “The darkest hours have only sixty minutes.”
• “The bigger they are, the harder they fall.”
• “Ignorance, the root and stem of all evil.” – Plato
• “You can’t drown if you don’t get wet.”
• “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill
• “If it weren’t for the last minute, nothing would get done.”
• “There is no light without shadow.”
• “You can have peace. Or you can have freedom. Don’t ever count on having both at once.” – Robert A. Heinlein
• “If you wish to reach the highest, begin at the lowest.” – Publilius Syrus
• “The louder he talked of his honor, the faster we counted our spoons.” – Ralph Waldo Emerson
• “Less is more.”
• “The first shall be last.”
• “We live in a world where bad stories are told, stories that teach us life doesn’t mean anything and that humanity has no great purpose.” – Donald Miller
• “There is no love without hate.”
• “It’s bittersweet.”
• “The heart that loves is always young, but the love that hearts is always old.”
• “It’s awfully simple to be good, but it’s mighty hard to be simple.”
• “The enemy of my enemy is my friend.”
• “The beginning of the end.”
• “It’s always darkest before the dawn.”
• “I must be cruel to be kind.” – William Shakespeare
• “The more you know, the less you understand.” – Lao Tzu
• “There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy.” – William Shakespeare
• “The eye by long use comes to see even in the darkest cavern: and there is no subject so obscure but we may discern some glimpse of truth by long poring on it.” – John Locke
• “He who knows only his side of the case, knows little of that.” – John Stuart Mill
• “To love is to suffer, to avoid suffering one must not love. But then one suffers from not loving.” – Woody Allen
• “He who establishes his argument by noise and command shows that his reason is weak.” – Michel de Montaigne
• “Hunger is the best sauce.”
• “While Rome burns, Nero fiddles.”
• “We find comfort among those who agree with us, and growth among those who don’t.”
• “You have to be cruel to be kind.”
• “He’s the king of the castle, but she wears the pants.”
• “Courage is found in unlikely places.”
• “While the pot boils, friendship blooms.”
• “Where there is smoke, there is fire.”
• “He’s a shining star in a dark universe.”
• “He’s a night owl in a world ruled by early birds.”
• “Truth emerges more readily from error than from confusion.” – Francis Bacon
• “One man’s terrorist is another man’s freedom fighter.”
• “We must embrace pain and burn it as fuel for our journey.” – Kenji Miyazawa
• “You can be a king or a street sweeper, but everybody dances with the Grim Reaper.” – Robert Alton Harris

These antithesis statements showcase the beauty of contrast and juxtaposition in language and thought

Antithesis Statement Examples in Figure of Speech

Antithesis in figures of speech is a rhetorical device that juxtaposes contrasting ideas or terms, often in parallel structure. This can emphasize differences, create a striking contrast, and enhance the meaning or clarity of an expression.

• “It’s not the years in your life but the life in your years.”
• “They promised freedom but delivered slavery.”
• “To err is human, to forgive, divine.”
• “You can be the change that you wish to see in the world.”
• “Love is an ideal thing, marriage a real thing.”
• “With malice toward none, with charity for all.”
• “We must learn to live together as brothers or perish together as fools.”
• “When the power of love overcomes the love of power, the world will know peace.”

Antithesis Statement Examples in Literature

Literary antithesis serves to make a work more intriguing, creating a balance or conflict between two opposing forces or ideas. This tool provides readers with a richer, multifaceted view of characters, situations, and thematic concerns.

• “It was the best of times, it was the worst of times.” – Charles Dickens, A Tale of Two Cities
• “Give me liberty, or give me death!” – Patrick Henry
• “Not that I loved Caesar less, but that I loved Rome more.” – Shakespeare, Julius Caesar
• “Fair is foul, and foul is fair.” – Shakespeare, Macbeth
• “I must be cruel only to be kind.” – Shakespeare, Hamlet
• “The things that hurt, instruct.” – Benjamin Franklin
• “Though this be madness, yet there is method in’t.” – Shakespeare, Hamlet
• “I burn and I freeze.” – Latin Antithesis
• “Some rise by sin, and some by virtue fall.” – Shakespeare, Measure for Measure.

How to Write an Antithesis Statement: A Comprehensive Guide

1. Understand the Basics: Antithesis refers to a rhetorical device in which two opposite ideas are put together in a sentence to achieve a contrasting effect. It emphasizes the difference between two ideas and enhances their individual properties.

2. Purpose of Antithesis: The primary aim is to create a balance between two contrasting things, thus highlighting their differences or contrasts vividly. This can make your argument stronger or make your expression more memorable.

3. Steps to Writing an Antithesis Statement:

• Choose your main idea: Start with a clear idea or concept you want to discuss.
• Find its direct opposite: Think of what contrasts with that idea most effectively.
• Craft a parallel structure: Ensure the two contrasting ideas are presented in a parallel manner, enhancing the effect.

For instance: “To err is human; to forgive, divine.” In this statement, the act of erring is contrasted with the act of forgiving, emphasizing the distinction between human frailty and divine perfection.

What is an example of antithesis in communication?

In communication, antithesis can serve to either emphasize a point or to present two sides of an argument.

Example: During negotiations, one party might say, “We can choose to move forward with progress or stay stuck in the past.” The choice between “moving forward” and “staying stuck” serves to highlight the benefits of progress.

What is an Antithesis Argument Example?

Antithesis arguments often present two sides of a debate or topic.

Example: In a debate on environmental conservation, a speaker might argue, “We can either invest now in sustainable energy and enjoy a cleaner future, or we can continue our current practices and face the consequences.” This sets up an opposition between investing in sustainability and facing potential environmental consequences.

How do you use Antithesis in a Sentence?

Using antithesis in a sentence requires placing contrasting ideas in close proximity to each other, often in parallel structures. Here’s how:

1. Choose two contrasting concepts or ideas.

2. Frame them in a way that they oppose each other directly.

3. Structure the sentence so that these ideas are presented in parallel.

• “It was the best of times, it was the worst of times.”
• “She is eager to learn, yet hesitant to take risks.”
• “You are easy on the eyes, but hard on the heart.”

By using antithesis, your sentence or argument becomes more compelling and memorable due to the inherent tension between the contrasting elements.  In addition, you should review our speech thesis statement .

AI Generator

Text prompt

• Instructive
• Professional

10 Examples of Public speaking

20 Examples of Gas lighting