company presentation values

3. Implement feedback.

Part of creating a set of company values is ensuring that employees buy into those ideas. So, if collecting feedback is an essential step, the next step has to be putting that feedback into action.

While not every piece of feedback will be useful, it's important to recognize these contributions. As you review updates from your team, you'll want to compare these insights and start to look for patterns. Once you have some clear ideas of what you want to add or update, outline your next steps to put these changes into place.

Then, share the plan with your team and thank them for their insights.

How HubSpot completed this step: In HubSpot's case, the team decided to update our culture code and the HEART acronym changed to Humble, Empathetic, Adaptable, Remarkable, and Transparent.

Company Culture Code Template

Establish an inclusive organization with our free Company Culture Code Template. Outline your...

• Culture code.
• Company mission & values.
• Company policies.

No matter what your creative process is, to make your company values unique, you'll want to think about what you want those values to do.

Ask yourself:

• How can my team act on these ideas?
• What will make these ideas easy to remember?
• Do these ideas inspire me to do my best?
• Are these ideas inclusive and relevant for everyone on the team?
• Are they specific enough to guide us when making tough decisions ?

As you refine your core values, make sure that they embody the spirit of your business and team.

How HubSpot completed this step: Core values often relate to the problems your business wants to solve and how that relates to your personal values.

For example, in a talk at Stanford University, Dharmesh Shah shared the quote, "Sunlight is the best disinfectant." He told a story of how he interpreted this Louis Brandeis quote and then explained how it came into conversations that he and co-founder Brian Halligan were having about transparency.

You can hear the full story in the video below:

Company values often use short sentences and declarative phrases. Because of this, it can also be useful to explain how your team interprets a simple phrase within your values. For example, the culture code explains what transparency is and what it isn't at HubSpot.

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50 examples and terms to help you define your company's core values.

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250+ Company Core Values Examples to Guide Your Organization

Want to know how to write company core values? These examples will serve as inspiration.

Core values are the principles and priorities that guide an organization’s actions. They represent the foundational commitments and deeply held beliefs that allow a company to navigate complex situations while keeping their identity and culture at the forefront.

Top Core Values Examples

• Build for durability.
• Appreciate the journey.
• We’re iconoclasts and innovators.
• Approach every day with curiosity.
• Think like an underdog and remain humble.

Why Are Core Values Important?

Core values define you. Along with your mission statement , your company core values exist to summarize your ethos. They encapsulate what you’re all about and what you choose to focus on as an organization, even as you grow and scale.

Core values guide you. They give employees an example to follow, a spirit to embody, and this gets everyone on the same page.

Core values help you recruit. They provide job seekers a snapshot of what you care most about, and if there’s alignment between your priorities and those of the job seeker, it’s more likely you’ll want to work together.

Related Reading How to Describe Company Culture: 39 Examples of Culture Statements

What Goes Into Creating Core Values?

Make your core values unique to you. Ask key members of your organization what makes us us ? What are the characteristics of our company that would make someone want to work here instead of someplace else? How would you describe our culture in one sentence? One word?

Make your core values specific and realistic. They should still be aspirational and ambitious, too, though. While “change the world” is probably too big and too vague for it to be an actually useful guiding value, “innovate courageously” has a sharper point to it.

Make your core values succinct and memorable. You want your teammates and job seekers to be able to remember your core values.

25 experts share advice on how to create core values that will inspire your workforce.

Company Core Value Examples

To help you get started on creating your own core values list, we rounded up core values examples used by a few companies, breaking down what each of them gets right.

• We believe in the power of community.
• We are a positive force.
• We embody diversity and belonging.
• We innovate with purpose.

Why it works: Hivebrite describes itself as an “all-in-one community management and engagement platform.” Its dedication to building, engaging and maintaining communities is reflected clearly in its core values to help each team member stay focused on the company’s mission.

• Recombination
• Mission first
• Continuous learning
• Thoughtful communication

Why it works: Asimov draws on innovations in machine learning, computer-aided design and synthetic biology to push innovation in genetic engineering. The company’s core values draw on specific terms from its field to illustrate its emphasis on collaboration, innovation, sense of urgency and willingness to iterate.

• Raise the bar
• Do the right thing
• Empower customers
• Embrace curiosity

Why it works: Governance, risk and compliance software provider LogicGate emphasizes quality, collaboration and initiative in its core values. The company also stresses integrity, customer focus and an ongoing focus on learning and humility.

• Accountable
• Deliver joy

Why it works: The core values of healthcare navigation platform provider HealthJoy emphasize openness to new ideas and perspectives, humility and collaboration as well as taking responsibility for one’s work. The final two pillars, “deliver joy” and “care,” focus on the company’s relationship with its users.

Greenlight Guru

• Be innovative
• Fanatical support
• Culture of closing
• True quality

Why it works: Greenlight Guru provides software for medical device companies to collect data and streamline the process of bringing products to market. Its values focus on innovating to help its customers stay one step ahead, following through and ensuring quality stays top of mind.

• Build a house you want to live in
• Invest in each other
• Discipline equals freedom
• Strive for greatness

Why it works: A software company focused on supporting sales teams, Close puts a focus on transparency and honesty, building trust, and investing in relationships. Together, these elements reinforce the company’s first stated value of building with a long-term perspective in mind.

• Put individuals first
• Go fast while maintaining quality and integrity
• Challenge each other and state your good intent
• Work to win together

Why it works: Evidation uses everyday health data to help people understand their own health and take action to improve their outcomes. The company’s focus on empowering individuals, and to innovate while ensuring accuracy and trustworthiness, shine through in its stated values.

Bectran, Inc

Why it works: B2B credit management software provider Bectran puts innovation and the willingness to think outside the box front and center. The company also aims to hold itself to a high standard of integrity, and aims to create a welcoming workplace and a product that’s easy to understand.

Grand Studio

• Embrace the unknown
• Trust in transparency
• Inspire collaboration

Grand Studio develops user-centered digital products and experiences, specializing in UX/UI design and strategic consulting. Its values reflect the company’s commitment to meeting clients where they’re at to “take on complex challenges to build clearer paths and tools for success.”

• Customers Always Come First
• We’re Humans, Not Robots
• Our Reputation is Priceless
• Simplicity Is Our Strength
• Hard Work Pays Off
• We Work Better Together

Why it works: AlertMedia develops an employee alert and communications platform for emergency preparedness. Its commitment to minimizing loss and reducing business interruptions to clients are reflected in its core values. When it says its customers always come first, it’s not just a statement about its customer service, but saving lives.

Identity Digital

• We are innovative
• We act with integrity
• We are driven to succeed
• We have a growth mindset
• We work as one team

Why it works: Identity Digital is the company behind what it describes as the world’s largest portfolio of top-level domains, helping its customers make their websites more memorable. The company, which also provides protection about cyberattacks and abuse, emphasizes innovation, hard work and teamwork in its core values.

• Good talent shouldn’t be hard to find
• Serving both organizations and job seekers equally is the only way to create a world where everyone finds the right job
• Every organization, regardless of size, should have access to world-class talent science

Why it works: Candidate assessment test provider Wonderlic has created a set of core values around the experience of both its customers and job seekers using its tools in the application process. 

Strong Analytics

• Credibility 
• Collaboration

Why it works: Strong Analytics builds custom machine learning tools that help its customers make business-critical decisions, so it makes sense for its values to emphasize the importance of doing the job right. That said, Strong also wants to ensure its employees know it’s okay to take a breather and have fun together along the way.

Belvedere Trading

• Compete and succeed at the highest level. Make those around you better. Be the best teammate.
• Share individually in the success of the company. Earn merit-based responsibilities. Balance high expectations and a healthy environment.
• Act like an owner. Be accountable in all aspects of your role. Take pride in your work.
• Dream big and be willing to fail. Deliver value consistently. Make decisions and verify results.
• Speak with compassion and an open mind. Listen to understand. Bring new and challenging ideas to the table.

Why it works: Belvedere Trading ’s values are highly specific, making it very clear what working in accordance with them looks like. The company also says its values are more than words — they’re the “bedrock of our teamwork, pushing us to excel with integrity and respect.”

• Pets come first
• Dig new holes
• Trust the pack
• Jump fences

Why it works: Pet insurance company pumpkin modeled its values after the patients it aims to serve. While the underlying values will feel familiar to many in the startup space — customer focus, innovation, collaboration and willingness to experiment — the company puts a unique spin on them to stand out from the pack.

Elevate K-12

• Obsess about the customer
• Focus on outcomes
• Act like owners
• Ground decisions in detail and data
• Collaborate to win together
• Continuously elevate our performance

Why it works: Elevate K-12 refers to its values as “gyanisms” — a sanskrit word that can be translated as “wisdom” or “knowledge.” The company says it strives to draw on these values in how its team members act and make decisions.

Wolverine Trading

• Empowerment

Why it works: Wolverine Trading highlights its efforts to do more and go “beyond what is expected.” The company also backs its values up through community initiatives, fundraising and employee resource groups.

Definitive Healthcare

• Customer focused: We focus on our clients and work hard to ensure their satisfaction.
• Problem solvers: We strive to identify problems and develop targeted solutions.
• Honorable: We act with honesty and integrity in everything that we do.
• Team first: We love to collaborate and celebrate the success of our company and colleagues.
• Community oriented: We value our local community and make a determined effort to give back.
• Highly motivated: We welcome new challenges and push ourselves to try new things.
• Decisive: We make timely, informed decisions and aren't afraid to take risks.
• Scrappy: We aren't afraid to roll up our sleeves and get the job done.
• Balanced: We have fun at work and manage a healthy work-life balance.

Why it works: Definitive Healthcare says it’s cultivated a strong company culture where every employee embodies its core values. These nine principles give every team member something to strive for every day — and a way to keep each other accountable. 

OTR Solutions

• BE PASSIONATE: Conquering the day with energy and heart.
• BE INNOVATIVE: Always finding new ways to improve our services and technologies. 
• BE LIMITLESS: Dedicated to the growth of ourselves, the company and our clients. 
• BE AGILE: Willing and eager to accept new challenges. 
• BE ESSENTIAL:  Committed to being a strategic partner. 
• BE OTRelite.

Why it works: OTR Solutions is unapologetically client driven and you can sense its commitment to customers in these core values. It’s easy to see how that commitment to excellence extends to its team members.

Forward Financing

• Drive the Mission: We believe in financial opportunity for underserved small businesses. We say “yes” when others say “no.”
• Keep It Real: We value direct communication, candid feedback and authenticity. We are an open book.
• Act With Kindness: We create an environment where caring is cool and helping is the norm. We do the right thing.
• Shoot for Extraordinary: We are inspired by innovative thinking and continuous improvement. We never settle for yesterday’s best.

Why it works: Forward Financing’s core values reflect the company’s mission to provide capital to small businesses that have traditionally been underserved. These four simple principles remind every Forward Financing employee of the company’s north star.

• Act Like an Owner: To be successful, every employee needs to feel accountable, act with empowerment and be fully invested in the mission.
• Create Simplicity: Creating simplicity is an exercise in mindfulness. Pursue thoughtful reduction; distill to the essentials and remove unnecessary complexity.
• Lead with Empathy: Start with empathy. Assume positive intent. Allow yourself to be guided by curiosity and compassion. Manage with empathy. Create with empathy.
• Use the Power of Today: Resist the urge to postpone important challenges, opportunities and decisions.
• Know the Goal: Understand the big picture to understand what success looks like at a macro and micro level.
• Learn and Improve Together: We are one team, and we win together. Taking proactive steps to master a new skill is a strength. Be a model of humility and perseverance for others as you learn by doing.

Why it works: BrainPOP’s mission is to “help empower kids to understand the world around and within them,” so it makes sense it would bring that principle to its core values. Can’t you almost see these inspiring notes on laminated poster in your homeroom? 

• Get Results: We are a startup, so we are very result oriented.
• Build Trust: Getting results the right way to build long lasting relationships 
• Have Fun: We spend a huge part of our life at work, so having fun is a must.

Why it works: These simple ideas drive zLinq’s mission and company culture. It believes that, by living up to these values, the company can create an environment that welcomes a diverse array of perspectives so everyone is heard and valued.

• The Golden Rule Works: Practice the principle of respect. Treat everyone with kindness and empathy, just as you would like to be treated by others.
• Think Outside the Box: We are a solution-oriented company. Think bigger, be creative, and step outside your comfort zone to find innovations to our biggest problems.
• Design Is Not a Luxury: Design is core to our company DNA and runs deeper than just aesthetics. Great design is necessary to convey great ideas.
• Persistence Is Irreplaceable: Talent, genius and education are all inferior to persistence. Perseverance and determination are the keys to success.
• Laughter Has No Accent: Have a sense of humor. We shouldn't take ourselves too seriously. Laughter and smiling is an international language that bonds us as a team.
• You’re an Owner: You are a crew member on this company's long, crazy voyage! Roll your sleeves up and find pride and satisfaction in owning your work.

Why it works: Jackpocket’s core values are detailed and all-encompassing, serving as very clear guide posts for what it aims to achieve as an organization.

Biz2Credit Inc.

• C: Collaboration
• R: Responsibility
• E: Empowerment
• D: Disruption
• I: Innovation

Biz2Credit’s playful acrostic gets the point across — plus, it’s easy to remember. The company says it’s focused on funding small businesses and their big plans for the future and you can see that reflected here.  

• Swim against the current: Be innovative and differentiate.
• Jet fast, but don’t wreck: Activate quickly, align and build for efficiency.
• Glow brightly: Learn, teach and share.
• Surf to morph: See ahead, evolve and act in the right moment.
• Bloom together: Build culture, team cohesion and connection.

Why it works: Jellyfish’s core values play on the image of the company’s namesake and reflect the company’s interest in teamwork, efficiency and long-term solutions. 

• Curious and always improving
• Diligent with intent 
• Humble about oneself
• Proud about our company
• Respectful and positive

Why it works: As a company specializing in both virtual and hybrid event platforms, SpotMe’s core values reflect the company’s commitment to working as a team to constantly improve and help customers manage even the largest and most complex projects.

Scorability

• Customers first
• Better together

Why it works: Scorability provides a software platform to help college coaches recruit and you can feel that pep-talk spirit reflected in the company’s simple, straightforward, no-nonsense core values.

Hiro Systems

• We go together: A rising tide lifts all boats. We freely collaborate and share across our community.
• We have a bias for action: We know that speed can magnify impact, and we move swiftly.
• We make bold bets: We embrace the uncertainty, never let fear rule decisions, and once aligned, fully commit to executing our ideas.
• We find a way: No challenge is too big or daunting. We are resourceful, tenacious and creative in finding solutions.

Why it works: Hiro System creates developer tools for Stacks, which is a network that enables apps and smart contracts for Bitcoin. Working in this space means working quickly and decisively, so its core values reflect that forward movement.

Gogo Business Aviation

• Mission minded: Every day, we seek new ways to enrich the lives of passengers and enhance the efficiency of operators worldwide. We celebrate our wins, learn from our setbacks and always move forward towards our next big breakthrough.
• Bold problem solvers: In pursuit of the best inflight connectivity and entertainment solutions for every business jet, everywhere, we have a complex technological landscape to contend with. At Gogo, we eagerly rise to the challenge, always setting the goal post further to redefine innovation in airborne connectivity.
• Performance obsessed: Continuous improvement in everything we do is the cornerstone of staying ahead, so we’re always challenging ourselves to work smarter and seeking new ways to offer the highest quality products and services to our customers.
• Extraordinary harmony: Collaboration fuels innovation. Our team blends diverse talents in an environment that fosters mutual respect, healthy debate, personal empowerment and forward momentum.

Why it works: Gogo knows its diverse blend of employees is its greatest asset. While the company’s employees help Gogo achieve its mission and contribute to the organization’s overall success, the company also aims to ensure employees can maintain the flexibility to work toward their own professional goals and opportunities for personal growth. 

Hotel Engine

• Together We Thrive: We are a team and we win together. We support each other, push each other to be better and we build our culture together.
• Customer Obsessed: Without our customers, we have nothing. We keep our customers at the core of everything that we do. We are committed to understanding their needs, delivering value at every turn, and exceeding their expectations.
• Insist on High Standards: We do not just set high standards; we insist on them. These standards are not only for ourselves and our work, but for each other. We are creating a culture where excellence is standard.

Why it works: Hotel Engine says its values are its DNA and what propels the company forward. By putting its commitment to excellence for customers front-and-center, the company builds its list of priorities from the outset. 

• Neighborly Attitude: We treat our customers, employees and partners like lifelong neighbors.
• DFY not DIY: When it comes to investing in a customer’s home, we believe that “done for you” is better than “do it yourself.”
• Home Equity: We’re here to help customers enjoy, protect, and invest in one of their most important assets: the home.
• Trust Over Transactions: We recognize that integrity and transparency are key to building trust. 
• Unrivaled Culture: Our greatest asset: people. The Leaf Home team shows up every day for the mission of making homeownership easy and does so with focus, empathy and a growth mindset.

Why it works: Leaf Home’s brands provide consumers with an array of products and end-to-end services that enable them to maintain and upgrade their homes. The company’s values reflect its people-focused culture and commitment to “an innovative and welcoming workplace where all people feel respected, supported and driven to realize their full potential.”

Core Digital Media

• Innovative: Be curious, create new paths, make it happen.
• Driven to Win: Give 100 percent and take ownership.
• Transparent: Be open and share often.
• Collaborative: Work, win and learn as a team.
• Metrics Driven: Lead with business impact and measure results.
• Adaptable: Embrace and run with change.

Why it works: Core Digital Media operates brands that provide consumers with educational resources and price comparisons to support their financial journeys, and its six values set the tone for how team members can contribute to the organization’s overall success.

• Elevate People
• Lead with Integrity
• Focus on Impact
• Invite Change
• Trust in Transparency

Why it works: Meetup builds technology to help people cultivate meaningful social connections in their area. Its core values depict a work environment that empowers people to take on challenges that are meant to have positive real-world impact.

• Care (for everyone)
• Get better (every day)
• Collaborate (with everyone)
• Act with integrity (every time)

Why it works: Fintech company Achieve boasts a “culture with impact,” and its values set the tone for the empathy and authenticity that team members are asked to carry with them as they engage with one another and perform their job duties. 

• We Are Trusted Partners
• We Cultivate Innovation
• We Value Differences
• We Operate With Responsibility
• We Work Together

Why it works: Nisos is a cybersecurity and threat intelligence company that aims to infuse the energy and spirit of its core values into every element of its people-first work culture, from training and professional development opportunities to its emphasis on work-life balance.

Why it works: Cleo’s values represent the company’s four key business pillars, highlighting a commitment to the company’s mission to “deliver supply chain and organizational agility” — a message that serves as the driving force behind the work of Cleo’s passionate team members.

First Entertainment Credit Union

• Members First
• Inclusivity

Why it works: First Entertainment Credit Union’s values illustrate the priorities at the center of its service model, which supports creators across the entertainment industry.

• Purpose: Lead with why.
• Impact: Make it count.
• Responsibility: Own it.
• Collaboration: Choose teamwork.

Why it works: Thumbtack characterizes itself as a workplace where employees can make a tangible impact on the homeowners and businesses the company serves, and its values provide a simple set of guiding principles to steer their work.

• Bias for Action
• Love Our Customers
• Win as a Team

Why it works: DataGrail’s values reflect the nature of the company culture, which emphasizes, “We lead with trust — on our team and with our customers.”

• We put our teammates before our individual egos and extend ourselves to support each other professionally and personally
• We set ambitious goals for ourselves and supportively challenge each other to get the best result.
• We genuinely care about each other, the company, our customers and the broader world.
• We all have things we’re passionate about outside of work - so don’t expect many dull conversations.

Why it works: Enigma describes its values as being “rooted in high-achievement, empathy and fair play,” laying the foundation for how team members engage with one another and the company’s work to bring innovation to small business intelligence.

firsthand Health Inc

• Individuals at the Center: We always do the right thing and go the extra mile for the individuals we serve, prioritizing their well-being above all else.
• Seek Understanding and Remain Teachable: We assume positive intent and we lead with curiosity. All questions are welcome; we love to learn, whether about one another or ourselves.
• Serious Fun: We work hard on an important mission, but we don’t take ourselves too seriously. We sprinkle fun in as much as possible!
• Bias Toward Action: We all take many small steps to stride towards our vision. We are quick to ask for help and to begin wading into new and often unfamiliar territory, knowing that our team has our back.
• Candor and Kindness: We have an obligation to give timely, direct feedback - delivered with care for our colleagues. We sometimes disagree, but we work through our differences and grow together.
• Deliver Value: Our customers’ endorsement, support and success enables us to further our mission.

Why it works: In line with its vision to create “a world where individuals living with serious mental and physical illnesses live their best possible lives,” firsthand put together a list of values that prioritize engaging both clients and employees with compassion, support and an eagerness to make a positive impact.

Accelerated Digital Media

• Accountability
• Respect every interaction
• Do it with a smile
• Encourage ideas, empower pursuit

Why it works:  Accelerated Digital Media uses the acronym A PRIDE on its website to convey its six core values, setting simple and transparent expectations to guide the way team members perform their jobs. It helps to illustrate the company’s goal of creating “an open, dynamic and productive work environment where expertise and creativity thrive together.”

• Purpose: We pursue work that matters.
• Wholeness: We hold space for people to be their complete and authentic selves.
• Trust: We build relationships based on trust – among teammates, customers, and partners.
• Self-Management: We reinforce autonomy and local decision-making in individuals and teams.
• Inclusion: We see, hear, and value people.

Why it works: Agile Six aims to establish a values system that clearly demonstrates a commitment to having a positive impact both on employees and its government clients. The overall message aligns with the company’s mission to “build better by putting people first.”

Why it works: CompanyCam likes to keep it short and sweet. These core values succinctly reflect the company’s fast-paced people-first culture.

The Predictive Index

• Teamwork: Focus on the “we,” not the “me.”
• Honesty: Follow your moral compass.
• Reliability: Be someone others can count on.
• Energy: Be balanced, be energized.
• Action: Errors of action are better than errors of inaction. Be brave.
• Drive: Own it.
• Scope: Don’t try to boil the ocean.

Why it works: The Predictive Index refers to their seven core values collectively as THREADS, and that’s what this set of values does — it brings together disparate ways of working into a cohesive system and collaboration philosophy.  

• Transparency
• Resourcefulness
• Togetherness

Why it works : At Edmunds, TRUST is not only a value the company holds dear, it’s also the acronym for the Edmunds’ core values. 

• Obsessed with customer needs
• Do the impossible
• Build globally, serve locally
• Constantly change, learn and evolve
• Respect above all

Why it works:  Spotnana aims to change how we travel and their core values reflect their community-centric approach to building “stronger human connections through travel.”

• Play for each other
• Make something better today
• Build for durability

Why it works: Amperity’s core values are short and memorable and underscore the company’s commitment to “growing a company together” and “planning for long-term scale.”

• Elevate doers of good
• Innovate courageously
• Cultivate inclusivity
• Appreciate the journey

Why it works: As a “leader in social good technology,” Bonterra’s core values tie directly back to — and help expand upon — its stated purpose: “We power those who power social impact.”

• We’re iconoclasts and innovators
• We’re more than a company—we’re a community
• We play as hard as we work

Why it works: By starting each value with “We,” these three values memorably describe the ethos of the company from the starting point of togetherness.

• Act boldly with courage
• Be financially responsible
• Be data-driven
• Operate ethically with integrity
• Be collaborative
• Approach every day with curiosity

Why it works: PEAK6 says its culture is “rooted in innovation, inclusion and flexibility,” and that comes through in its core values, which succinctly sum up how the company’s employees should approach their work.

• Put customers first and value their business
• Be the best at what we do
• Innovate by taking intelligent risks
• Provide an open, honest and constructive workplace
• Promote a fun work environment
• Achieve sustainable long-term growth and profitability
• Think like an underdog and remain humble

Why it works: GoHealth’s core values are comprehensive and speak to company culture, business excellence and the character its teammates should embody.

• Openness is the future: For Narmi, openness means giving our customers the ability to grow and scale for their future, and a platform flexible enough to meet the needs of any financial institution.
• Dependability is a given: Your customers need a tool that can meet their varied, demanding needs, right where they are — and Narmi surpasses expectations with an intuitive platform that offers users everything they want, and then some.
• Rewrite the financial story: Narmi’s focus on the financial health and wellness of our end-users means building beyond traditional banking. Our products are easy and intuitive to use, empowering every user with a holistic view of their finances and giving them the information they need to live healthier financial lives.

Why it works: Narmi provides financial institutions with products that allow them to offer digital banking experiences. The company’s simple and straightforward value pillars serve as the building blocks for its tech development strategy.

• Be patient obsessed. We make every decision with our main focus in mind: improving the lives of patients.
• Act like an owner. We speak up, share ideas, give feedback and are all accountable for growth.
• Build to learn. We don’t fear making mistakes; innovation requires failing courageously over and over again.

Why it works: Healthtech company NuvoAir specializes in technology and services to address chronic cardiopulmonary diseases. The company touts a “mission-oriented culture,” and its values guide the work of current employees, as well as point to the qualities NuvoAir looks for when hiring new people. 

VelocityEHS

• Champion Customer Success
• Build Honest Relationships
• Choose Simple
• Make a Difference
• Team Player

Why it works: VelocityEHS aims to advance workplace safety and sustainability. It has a value system that encourages employees to work collaboratively and lets them know their efforts can lead to real-world impact for client companies that trust VelocityEHS.

• We build to benefit all customers (not just one)
• We make good decisions and consider the long-term benefits for our customers, Adyen and the world at large
• We launch fast and iterate
• Winning is more important than ego; we work as a team - across cultures and time zones
• We don’t hide behind email, instead we pick up the phone
• We talk straight without being rude
• We seek out different perspectives to sharpen our ideas
• We create our own path to grow toward our full potential

Why it works: Businesses look to Adyen for solutions that allow them to accept payments, protect and grow their revenue and offer financial products. The company created its set of guiding principles known as the “Adyen Formula” to emphasize its commitment to “speed and autonomy across teams, regions and time zones.”

• Our work is grounded in research, design and privacy.
• At WHOOP, the best idea wins.
• We have a bias for action.
• We operate at the intersection of high intensity and high humility.
• Our differences are a source of strength.
• We are obsessed with the member experience.

Why it works: WHOOP makes wearable technology that provides users with insights about their health and fitness. With a mission “to unlock human performance,” WHOOP’s core values highlight the company’s dedication to responsible innovation and a quality member experience.

• Customer Obsessed: Listen, go above and beyond and deliver an amazing experience to our customers.
• Be Open: We can do anything with hard work, innovation, an open mind and a positive attitude.
• Skrappy: Always be in start up mode.
• DTJAIBAI: Don’t just talk about it, be about it.
• One Krew: Remember to have fun together while staying humble, respecting and leaning on each other — we are nothing without our team.
• Win with Data: It’s through data that we verify, understand and quantify our decisions and actions.
• Work fast and iterate: Continuous improvement over delayed perfection.

Why it works: Kustomer develops AI-powered conversational intelligence solutions to improve customer service operations. The core values that define Kustomer’s culture express a passion for hard work, collaboration and data-driven action. 

• Host: You are inclusive and kind
• Serve: You are collaborative and empathetic
• Deliver: You work hard and follow through
• Celebrate: You are supportive and fun

Why it works: Provi runs a B2B alcohol marketplace. With fun labels like “Host” and “Celebrate,” Provi’s core values show the company puts a premium on creativity and an encouraging work environment that contributes to a positive culture.

More Core Value Examples

Still looking for more inspiration? Check out these additional company core values examples.

• We are rational
• We strive to improve
• We focus on results
• We are trustworthy
• We are team players

BigCommerce

• Team on a mission
• Act with integrity
• Make a difference every day

Restaurant Brands International

• Meritocracy
• Creativity and innovation
• Authenticity

• Challenging
• Understanding
• Knowledgeable

Related Reading 21 Company Culture Examples to Get You Inspired

Tapestry Solutions

• Dedicated to the dream
• Hold to high standards
• Embrace difference by design
• Break through with magic and logic
• Stand taller together

Magna International

• Take responsibility
• Never settle

The HEICO Companies, LLC

Two Barrels LLC

• Check in with each other
• Test new ideas
• Make beautiful things
• Teach and learn

Restaurant365

• Love good food
• Share positive vibes
• Solve problems, together
• Relentlessly seek greatness

DailyPay, Inc.

• Do your research
• Start simple
• See the circle
• Pull the wagon
• Move the line
• We win with diversity
• Act like an owner

RealWork Labs

• People first
• Adopt a beginner’s mind
• Strength in our differences
• Empower to win
• Relentless pursuit of improvement
• Take ownership, not credit

• Champion the mission
• Embrace the adventure
• Be a cereal entrepreneur

• Make complex things simple
• Set crazy big goals and make them happen
• Be a force for good
• Empower others

Walmart Global Tech

• Service to the customer
• Respect for the individual
• Strive for excellence

• Be the next
• Remember the feeling
• Action is our first instinct
• Stronger united

• Be a hacker
• Practice humility
• Be an exceptional teammate

Adage Technologies

• Be an ambassador
• Adapt and evolve
• Enjoy the journey
• Get it done

• Deliver the best customer experience, period
• Grow 1 percent every day
• Work hard and be an owner
• Normal f*cking sucks
• Pay it forward with random acts of kindness
• Have fun, find joy, be you
• Be transparent and direct, with optimism

• Put team first
• Be admirable
• Find a better way

CB Insights

• High standards
• Helpfulness

Ellevation Education

• Long-term vision
• Partnership

• Customer first
• Best answer wins
• Operate as an owner
• Accountable for results
• Top talent and teamwork

• Solve a problem
• Work-life balance
• 100 percent transparency
• The best team, ever

• We are owners
• We obsess over customer needs
• We make F5 more agile
• We create a more diverse and inclusive F5
• We create clarity and alignment
• We help each other thrive
• We find and shape brilliance
• We boldly raise the bar

Related Reading You’ve Finally Nailed Down Your Company Values. What Happens Next?

• Customer obsession
• Debate openly, commit fully
• Deliver results
• Grit and focus
• Think bold, think big, think broad

• Client focus
• Professionalism

• Customers are king
• Excellence is a state of mind
• Embrace and drive change
• Focus on focus
• Make It fun

• Bias to action
• Win together
• Show up curious
• Say it, do it
• Customer success is our success
• We love insurance

Envoy Global, Inc.

We believe employees are happier, companies are more successful and our world is a stronger place when people are able to work and live anywhere an opportunity presents itself. We built our company on a simple idea: Never, ever forget that there are people behind every application and case file. We truly care about these people — their hopes, their dreams, their fears — and helping them realize what’s possible.

We take that job really seriously.

Contentsquare

• Team spirit

• Sense of ownership
• Constant changes

• Customer obsessed

• System1 supports you
• Everyone is on the same team
• Be yourself
• Make an impact
• 1 percent better every day

• Take action
• Learn together
• Build a foundation of trust
• Own progress and outcomes
• Focus on customers

We champion the vitality of American enterprise. Our desire to continually build new things reflects our belief that the freedom to innovate, create, and celebrate advancements propels our country. All things are possible so long as we never stop building and improving.

We celebrate the pioneers. That’s why we do more than root for passionate entrepreneurs; we find them, fund them, and build with them. Every Pardon venture was born from this same entrepreneurial vigor and our own artistic sensibility.

Whether launching a new digital media brand or designing a space for deep collaboration and creation, our team approaches each venture and partnership with the same unwavering excitement over the possible path ahead.

Boundless Immigration

• Think without bounds
• Understand the why
• Focus on impact
• Strive to simplify

Morgan Stanley

• Put clients first
• Lead with exceptional ideas
• Commit to diversity and inclusion

• Interfaces matter
• Consumer advocate
• Detail obsessed
• Aligned DIY
• Bold yet humble

• Customer focused
• Collaborative
• Transparent

• Make a difference
• Work together
• Reimagine the possible

• Embody a service mindset
• Dream big, then make it real
• Be proud of the how
• Embrace an ownership mentality
• Debate then commit

Andreas Rekdal, Sara B.T. Thiel and Hal Koss contributed to reporting for this story.

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How to Launch Your Core Values and Make Them Stick

Has your leadership team developed incredible core values but employees have no idea they exist? Find out five things you can do to launch your core values and make them stick.

After all the brainstorms and hard work your leaders have put into developing company core values, now’s the time to roll them out to the rest of your organization.

But how can you implement your core values successfully in a way that will last?

Continue reading to discover five easy – but important – things you can do to launch your core values and keep them top-of-mind for employees.

5 Steps to Implement Your Core Values and Keep Them Alive

Here are five important things you should do to launch your core values, so that they have a lasting, positive impact on your company.

1. Create Promo Material

One of the first steps you’ll want to take when launching your core values is create promotional material that you can circulate internally. For example, you can hang posters in the hallways, use images as employees’ desktop backgrounds, or provide each employee with a printout at your next company meeting.

At Outback Team Building & Training, our core values are on display throughout our headquarters. You can find them posted beside employees’ computers, saved as people’s screensavers, and hung up as large posters in various spaces around the building. As a result, they are never very far from our minds.

You can also take your promotional material above and beyond by participating in a  custom team building event  that incorporates your core values.

For example, our team worked with a group to build a tower, with each level representing one of their company’s core values. Afterwards, they put the tower on display back at their office. It was a memorable and fun way for this organization to instill and promote their core values throughout the company.

2. Announce Company-Wide

After you have all of your promotional material ready to go, it’s time to officially launch your core values.

This announcement works best when shared with the entire company at the same time, so that nobody feels left out of the loop. Organization-wide memos, an announcement at a company meeting, or an info session about the core values are all great options.

And don’t forget to make use of your promotional materials! As mentioned above, you can attach core value graphics to email announcements, or hand printouts to employees at a meeting or info session.

Outback’s leadership team chose to launch our core values with a presentation and interactive session. At the session, employees were introduced to the core values and asked to share what each attribute meant to them.

It’s important not to forget that new hires will have missed your launch, so try to include a similar presentation during your onboarding process. This can help ensure that the core values remain prominent as your team continues to grow.

3. Use Core Value Language Daily

Something that the Outback team does on a regular basis is incorporate our core values into everyday discussions.

For example, employees are encouraged to weave this language into meetings, employee feedback and reviews, and internal communications.

By using the core values as a guide when making decisions or discussing important company-related matters, you can help continually keep them top-of-mind for your entire organization.

4. Recognize People Who Live Your Core Values

By recognizing individuals within your organization who live the core values, you can help encourage others to do the same.

Here are a few ways you can show employees that you notice when they embody your company’s key attributes:

• Provide written recognition during team meetings
• Give verbal shout-outs during organization-wide meetings
• Present core value awards at your retreats, summits, or kick-off meetings

All of the above can be done on a monthly, quarterly, half-yearly, or annual basis.

5. Hire with Core Values in Mind

Using core values to hire new employees can help you build a stronger and more cohesive team.

By ensuring that individuals value the same traits as the rest of your organization, you’ll be able to fill your team with people who fit in with your company culture.

Core values play a large part in how Outback interviews, influencing everything from the recruitment materials, job descriptions, and, of course, the actual interview questions. Our leadership team has found that this tactic helps our company consistently bring on people who are not only a great fit for our organization, but are set up to succeed from the get go.

If You Haven’t Created Your Core Values Yet…

Don’t have core values? Read our recent article  Creating Your Company Core Values in 5 Easy Steps , and discover how to easily build values that can help your organization thrive.

You can also download  A Step-by-Step Guide to Uncovering Your Company’s Core Values  for more tips on launching your core values, available all in one convenient document.

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Convey your business core values with attractive layouts - 52 practical slides and more than 100 icons.

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Use professional worksheets in Microsoft PowerPoint to establish a common set of values within your organization. Our list of 200 sample terms helps you define your own core values. Complement your presentation with meaningful icons.

What are Core Values?

Values match the vision and mission of a company. The following questions can be helpful when it comes to defining core values: what do we stand for? How do we treat our customers? How do we treat each other at work? How do we want to be perceived publicly?

Some of the most commonly used terms in core value business presentations are: respect, integrity, teamwork, authenticity, honesty, communication, quality, and sustainability.

Smells Like Team Spirit

Motivate people by making them feel that they are an important part of the company.  Values are the bedrock of corporate culture. Employees are expected to personally identify with their organization in order to make decisions that support it. A sense of a common direction for all employees can be crucial when it comes to increasing sales.

Get Help Defining Your Core Values

This presentation includes several worksheets to guide you through the process of defining your own core values. Choose from a list of 200 suggested values or include your own, and illustrate each value with one of 100 professional icons. It’s not hard to make decisions once you know what your values are!

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Company core values: 25 inspiring examples

by Kellie Wong

Updated on February 20, 2024

Create a culture that means business™

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Your company core values define the employee experience. To inspire your workforce to live by them, you must lay out clear expectations and recognize the people (and their behaviors) who epitomize your company values.

This article will break down what lies behind the best core company values, help you identify the values that define your business, and inspire you with outstanding examples of companies that live their values each day.

What are company core values?

Company Core Values are the set of ethics and principles that govern a company’s decision making and actions. They also serve as the foundation for the company culture, and the behaviors expected by its workforce.

The top factor of employee satisfaction is the culture and values of an organization. Over 75 percent of employees consider it “very important” to work for a company with defined core values. This translates to a better bottom line : companies with highly aligned cultures see 30 percent higher growth and 17 percent higher profit growth.

A recent Harvard Business Review article by Dr. Natalie Baumgartner, Chief Workforce Scientist at Achievers, suggests that 26 percent of employees would forego a fancy title and 65 percent would accept lower pay rather than deal with a poor workplace environment.

What are examples core values?

• Integrity: Acting ethically and transparently in all business dealings, prioritizing doing the right thing over personal gain. It means being accountable and following through with decisions made, even if no one is around to see it.
• Innovation: Pushing past the status quo with bold and progressive ideas. Being curious and challenging deeply ingrained assumptions and traditional methods. Innovation is learning from both successes and failures to forge a new path forward – all with a deep hunger for improvement.
• Accountability: Owning the decisions made and their outcomes. It is more than simply acknowledging one’s mistakes but actively learning from them to drive positive outcomes. Taking ownership of one’s actions help foster a culture of trust and improved employee morale.
• Honesty: Being upfront and forthcoming with information, insights, and processes. By creating a culture where truth is at the forefront, employees are able to address the problems openly and transparently at hand. Relationships built on honesty help build connections among employees and customers alike.
• Respect: Going beyond simply being polite, respect means treating all employees, clients, customers, and stakeholders with dignity and worth – no matter their background, position, or opinions. It is acknowledging the unique contributions each individual makes in furthering the goals of the organization.
• Passion: Expressing a contagious enthusiasm for shared company goals and daily tasks at hand. Passion is what motivates and drives employees to excel helping them find purpose in their day-to-day job. It is also what helps individuals persevere when faced with inevitable challenges or obstacles in the workplace.
• Trust: Nurturing positive relationships at all levels of the organization. Building trust means your employees benefit from a culture of honesty, psychological safety , and mutual respect. Trust is key to helping employees feel secure in their jobs, improving retention and engagement.
• Teamwork: Working cohesively and collaboratively towards something bigger. Teamwork brings together different skills and perspectives that you would not get if it was just an individual on their own. Collaborating as a team can result in an increase in innovation, team bonding, learning & development, and a greater sense of achievement.
• Creativity: Finding new ways of thinking, learning, and doing. Encouraging calculated risk-taking and celebrate experimentation, understanding that even failures can offer valuable lessons. Not only can creativity improve productivity and efficiency, it also helps businesses stay ahead of the competition.
• Compassion: Actively understanding and empathizing with the experiences and challenges of others, without judgement or assumptions. Cultivating a supportive environment which means active listening, offering support when needed, and celebrating successes together. Prioritizing compassion fosters a sense of belonging leading to reduced stress, improved wellbeing and ultimately employee retention.
• Courage: Standing up for a principle or cause despite personal fears or risk of negative outcomes. In the workplace this might mean taking a calculated business risk, making a stand against discrimination, or saying ‘no’ to something that might go against one’s convictions.
• Loyalty: A strong attachment to an organization and its mission, values, and vision. Loyalty means working hard not only for a paycheck but committing to see the company grow and succeed. Feeling seen, heard, and valued are major contributors in building employee loyalty.
• Adaptability: The ability to change and adjust one’s behavior or strategy based on the shifting demands of the organization, market, or general circumstances. Being proactive and resourceful in new environments with the capacity to bounce back from setbacks.
• Dependability: Being trustworthy and reliable in the workplace. It means consistently demonstrating integrity through actions, not just words. Taking ownership of commitments, delivering high-quality work, and standing accountable when things don’t go as planned. Upholding this value creates an environment of mutual support and shared success.
• Excellence: Workplace excellence goes above and beyond requirements and expectations. It is the pushing of boundaries to achieve the highest quality results taking pride in the work that is done. A spirit of excellence inspires and motivates employees to continuously improve bringing the best out of everybody.
• Happiness: Feeling enjoyment or fulfillment with one’s job, workplace environment, and relationships. Happiness develops when employees feel valued and appreciated for the contributions they make. A happy workforce boosts all aspects of the business including engagement, productivity, reduced absenteeism, and lower turnover.
• Health: Employee wellbeing takes into account both the physical and mental health of the entire workforce. Organizations that take a holistic approach through policies, programs, and benefits not only improve employee morale but help reduce healthcare costs for both employers and employees.
• Humility: The self-awareness to recognize one’s limitations or weaknesses as well as the open-mindedness towards different perspectives. Being able to learn and grow from people and experiences is key to this trait. It’s the realization that all employees regardless of their role or experience contribute to the success of an organization.
• Kindness: Acts of kindness is a powerful way to foster safety and build connections in the workplace. Breeding a culture of kindness involve understanding, empathy, support, and recognition. Improvements in workplace morale, collaboration, loyalty, and wellbeing can all be outcomes when organizations prioritize this core value.
• Knowledge: Freely sharing information so that employees can do their jobs effectively. Knowledge can look like organizational policies and procedures, technical expertise, and industry-specific trends. Knowledge also extends beyond simply acquiring information but applying it to the job as well.
• Leadership: Empowering and motivating others towards a shared goal. Leadership can take on many forms, from setting an inspiring vision and direction to offering guidance and support to leading by example. By positively influencing others to participate in the company’s vision, leaders act as a north star for peers around them.
• Openness: Fostering an environment where individuals can freely share relevant ideas, opinions, and information without fear of judgement. This type of environment creates psychological safety for all, encouraging honesty and transparency. Organizations that promote an open workplace not only contributes to a more positive work environment but fosters innovation and creativity.
• Commitment: The willingness to put the time, effort, and energy into furthering the organization toward its goals. It is an unwavering dedication stemming from the belief that the daily tasks meaningfully contribute to the bigger picture. Always going the extra mile to ensure the job gets done no matter how big or how small.
• Community: More than just individual connections, community at work brings people together through common interests, objectives, or experiences. It’s an investment in policies, programs, and activities that build a “one team” mentality helping employees feel a sense of belonging, connection, and shared purpose.
• Diversity: Respecting and valuing the background, skills, and insights of all employees. A commitment to creating an environment where everybody has equal access to opportunities that are available. Diversity goes beyond demographics and includes accepting different work styles, personalities, and differences in how people think and learn.
• How to define and live by your company core value statements

Defining your company values statements requires a close examination of your organization’s culture and vision. Think deeply about how to use your values to illustrate what your company hopes to achieve and represent. Consider these guidelines when establishing your company core values:

• Keep it short . Your values should be easy for your employees to memorize and epitomize. Rather than writing an essay, think about the real meaning of your values. Distill them down to words that the average person understands and can adhere to.
• Stay specific . Writing in vague corporate jargon is confusing and dilutes the meaning behind your words. Values need to tie specifically to your company’s goals and mission. They should be relevant to the products or services your company offers as well as your company culture.
• Address internal and external goals . A company’s decisions impact the employee experience, but they also impact the outside world. Failing to consider the ways your company affects external groups is disingenuous. When you address the manner in which your company wants to interact with the outside world, it leaves employees feeling hopeful and inspires trust in your customers.
• Make them unique . Using the same values as a different company 一 or worse, a competitor 一 leaves your business looking ordinary. Think of what sets your organization apart from others and concentrate on bringing those aspects to light in your company core values to attract the right customers and employees.

With values established, one of the best ways to build a culture that aligns with your company values is by recognizing employees who embody them. 92 percent of employees agree that when they’re recognized for a specific action, they’re more likely to repeat it in the future . Explicitly tying recognition to company values helps sync company and employee principles even further.

Encouraging everyone in your organization to practice frequent recognition strengthens company values and performance. Make recognition easy with an employee recognition platform that also allows employees to tie recognitions to specific company core values. For example, this recognition from Achievers’ CEO and President, Jeff Cates, that exemplifies his organization’s core value of “One Team”.

Jeff was able to send this recognition across a company-wide newsfeed in moments using Aspire, Achievers’ recognition program. See how a recognition platform can help your company start truly living its values .

• 11 examples of companies with exceptional core values

To keep your employees eager to do great work, you need to create a clear, meaningful set of core values everyone can get behind. And there’s no better way to start than by looking at examples of companies that have done it right. The companies below have values that capture the essence of their business and culture, and putting their values into practice 一 often with the aid of a recognition platform 一 has led each organization to sustained success.

3M is a global company with over 88,000 employees that produces innovative technologies to change the world for the better. The values they choose to live by reveal the deep appreciation they have for their investors, the environment, and their employees. Their guiding values include:

• Act with uncompromising honesty and integrity in everything we do.
• Satisfy our customers with innovative technology and superior quality, value and service.
• Provide our investors an attractive return through sustainable, global growth.
• Respect our social and physical environment around the world.
• Value and develop our employees’ diverse talents, initiative and leadership.
• Earn the admiration of all those associated with 3M worldwide.

One way that 3M ensures these values stay constant as they grow is by investing in educational opportunities for potential future 3M employees. 3M supports programs like WorldSkills, DonorsChoose.org, Frontline Sales Initiative, Young Scientist Challenge, and 3M Visiting Wizards. Each initiative hopes to inspire the next generation of scientists, innovators and inventors.

While their values are exemplary, 3M had several challenges bringing their workforce together: a traveling sales team, a mix of unionized and non-unionized workers, and a wide range of employee ages, from young professionals to employees nearing retirement. In 2009, 3M deployed an all-in-one recognition solution that performed with flying colors, increasing engagement by seven percent with 99 percent of employees actively using the platform. It was especially popular with 3M’s offline employees who were out providing customers with superior service.

2. Bayhealth

Bayhealth is the largest not-for-profit healthcare system in central and southern Delaware. Its mission is to bring the nation’s best healthcare to the communities it serves, and this is reflected in their core values:

• Compassion: We are kind and caring to everyone we encounter.
• Accountability: Each of us is responsible for our words, our actions, and our results.
• Respect: We value everyone and treat people with dignity and professionalism.
• Integrity: We build trust through responsible actions and honest relationships.
• Teamwork: We achieve more when we collaborate and all work together.

To drive their community-focused mission, Bayhealth understood that recognizing and engaging their workforce would be paramount in effecting positive change for both their employees and patients. They implemented a new recognition program, Driven, powered by a comprehensive employee recognition platform. Driven resulted in a 98 percent activation rate, 84 percent of employees engaging with it on a monthly basis — including 97 percent of leaders. Employees also started receiving almost 4 recognitions per month on average while sending out almost 3.

Bayhealth also implemented an employee feedback solution so their leaders could receive timely information about day-today issues that require immediate attention — a critical concern in a patient caring workforce.

3. Coborn’s

Coborn’s features over 120 grocery, convenience, and liquor locations in the Midwest. Coborn’s values reflect their commitment to making a positive impact on their customers and communities:

• Guest Focus
• Executional Excellence
• Community Giving
• Dignity and Respect

During the COVID-19 pandemic, Coborn’s increased location managers’ budgets and urged them to ramp up recognition frequency to front-line employees. The company also added a new recognition category, Safety & Wellbeing, to reiterate the importance of safety across their 120 locations. In keeping with their core value of Dignity and Respect, Coborn’s also implemented an end-to-end employee engagement solution that demonstrated they wanted to give each team member a voice and increased employee engagement.

4. Cox Automotive

Cox Automotive is a subsidiary of Cox Enterprises, and the parent company of Autotrader, Kelley Blue Book, and Xtime. The company splits their values into a few categories: The Why, The Hows, and The Whats. Each section of their values highlights Cox Automotive’s commitment to their employees, customers, and surrounding communities:

• Empower People Today to Build a Better Future for the Next Generation
• Do the right thing. Always.
• Lead by example
• Bring out the best in everyone
• Make a little music
• Do it all in the spirit of Cox
• Identify & invest in growth & diversification
• Delight our customers
• Honor our commitments
• Develop & incorporate new technology
• Improve financial security

To address their why, hows, and whats, Cox Automotive has built a unique workforce that reflects the communities they serve . During the pandemic, their workforce doubled down on their recognition of all the hard work the technology, people solutions, and communications teams were doing, and shouting out their employees on the front lines.

To rallying the company, Cox Automotive implemented Spark , a recognition program to enhance camaraderie across the organization. They also ran a special campaign which included a fun roster of activities to drive awareness and participation, 25,522 “Thank You” recognition cards – more than tripled their daily average.

5. Discover

Discover’s values are short, sweet, and effective. The values, often displayed in the form of an acrostic poem, demonstrate Discover’s focus on integrity, invention, and partnership:

• Doing the right thing
• Collaboration
• Volunteerism

Discover truly lives by these values , and considers giving back to be “a key component to bettering [their] community and running a successful business.” As such, Discover partners with organizations like Boys and Girls Club, Junior Achievement, Big Brothers Big Sisters, and Chicago Cares. Discover even has an employee giving program where they match employee donations to charities of their choice.

To continue driving positive behaviors and demonstrating respect for their employees, Discover implemented a recognition solution that let employees reward each other for living their values. Whether they are explaining how to improve a customer’s credit score or outlining the way a customer’s student loan is structured, recognition motivates Discover employees to help their customers make informed financial decisions.

Everyone in the world has heard of Google. Such an influential business needs killer corporate values, and Google does not disappoint. They refer to their values as ten things we know to be true, which were originally written when Google was a few years old:

• Focus on the user and all else will follow.
• It’s best to do one thing really, really well.
• Fast is better than slow.
• Democracy on the web works.
• You don’t need to be at your desk to need an answer.
• You can make money without doing evil.
• There’s always more information out there.
• The need for information crosses all borders.
• You can be serious without a suit.
• Great just isn’t good enough.

Google has a corresponding paragraph fully explaining each of these tenets in detail. It is evident that Google takes their values extremely seriously, and holds their employees to the highest standards. Google also mentions that they revisit their values to ensure they are still in keeping with the company’s goals and mission, and they’ve done so multiple times since they were first written when Google was a few years old.

7. Kellogg’s

Kellogg’s is another quintessential American brand. Kellogg’s six core values represent the type of employees they want to attract, the businesses they want to work with, and the types of products that will fit consumers’ needs:

• Accountability

Kellogg’s strong commitment to its values have won the company significant accolades. In terms of diversity, Kellogg’s was one of the 50 best companies for diversity according to Black Enterprise, and it was included in the Diversity, Inc. lists for the top 50 companies for veterans and LGBT employees in 2018. Not only that, the United States Environmental Protection Agency deemed Kellogg a 2030 Food Loss & Waste Champion, and Ethisphere called Kellogg’s one of the World’s Most Ethical Companies.

With thousands of people employed across the globe, it was imperative to align employees around Kellogg’s vision. Melissa Howell, Chief Human Resources Officer at Kellogg’s, describes how they did so:

“How do we align our employees around the vision at Kellogg’s? One of the biggest things around that is reinforcing behaviors and reinforcing success. And the best way to do that is a global [recognition] platform [. . .] because everyone can see how people are modeling the behaviors that help drive our success at Kellogg’s.”

Within four months of launching their recognition program with Achievers , Kellogg’s has seen over 80,000 employee recognitions sent. The platform made it easy for everyone to recognize colleagues who are modeling behavior that leads to success and reinforces Kellogg’s values.

Meijer is a large grocery store chain based in the Midwest that has provided nutritious, fresh food since 1934. As such, their values emphasize the importance of making customers happy, selling the freshest products, and keeping up with the fast pace of the grocery industry while maintaining a superior level of safety:

• Competition
• Safety & Health

To ensure that their company values are actually put into practice, Meijer implemented a platform which allowed their employees to recognize each other’s efforts on a global scale and tie each recognition to one of their core principles. It even implemented several specific recognition programs tied to efforts that reflected these values, like leading safety initiatives or coming up with fresh, innovative ideas. By focusing on their values, Meijer tangibly strengthened the sense of connection and belonging in each of its stores, and it also increased customer satisfaction in stores with higher recognition rates.

Olympus Australia Pty Ltd is a subsidiary of the Olympus Corporation and is responsible for marketing and distributing Olympus’ line of innovative products to medical, consumer, and scientific businesses in Australia and New Zealand. Olympus’ goal is to make people’s lives healthier, safer, and more fulfilling by practicing and living their core values:

• Unity: We are strongest when we work together as a team.
• Integrity: We are trustworthy and act in good faith.
• Empathy: We care about all of our stakeholders.
• Long-Term View: We look beyond the present to deliver future value.
• Agility: We challenge the status quo with open minds, focus, and speed.

In accordance with their values, Olympus has committed $100,000 annually to their five long-term charity partners. It has also engaged in internal environmental initiatives, including implementing an integrated Quality and Environmental Management System. Olympus also adopted a recognition platform that let it more closely align its corporate values with its recognition and rewards program. Olympus realized incredible benefits from its new platform, seeing a 102 percent increase in total recognition activity and an increase in its favorable engagement score from 34 percent to 63 percent.

10. Power Design

Power Design Inc. is a family-run business that has become one of America’s leading electrical contractors and a one-stop shop for all things in the multi-family market. It has been recognized as one of the country’s top workplaces by Inc. and Fortune magazines. Their values reflect their dedication to delivering quality service, building lasting relationships, and holding themselves accountable:

• Integrity: We make responsible decisions based on professional standards.
• Innovation: We encourage thoughtful, creative and inspirational ideas.
• Teamwork: We build better when we work together.
• Growth: We develop professionally through expanding our capabilities with innovative training.
• Accountability: We empower each other to take ownership of our actions.

Power Design puts these values into action through a series of charitable programs called Project V5, which donates cash from recycled wire across the nation to charities chosen by employees. And in an effort to herald their employees’ achievements, they implemented a unified, agile recognition solution that allowed for nationwide accessibility, mobile recognition, and visibility across the company. With its new recognition program, rave (Recognizing Achievements Values and Excellence), Power Design is well on its way to 100 percent activation and participation, with 89 percent of its employees actively using rave and 70 percent logging in at least once a month.

11. Salesforce

Salesforce is a customer relationship management tool that combines data from multiple departments to create a shared view of every single one of their clients’ customers. Salesforce’s values are unique because they are heavily focused on the customer and employee experience. They refer to their employee and customer base as their “Ohana,” or family, and they are very passionate about delivering on their values, which include:

• Customer Success

Salesforce walks the walk by instilling trust in their employees right off the bat. They support the growth of their employees with things like ”Cultivating Your Career” workbooks, and Salesforce also has a Chief Equality Officer and an Office of Equality to foster equality internally and externally, with the chief purpose of driving innovation.

• Make company values a part of daily life

According to the Achievers Engagement and Retention Report , 45 percent of employees say that their leadership is “minimally” or “not at all” committed to improving company culture. Leaders need to focus on building a culture that aligns with company values to motivate their employees .

Recognizing employees who embody your company values connects your workforce and unites them in support of your culture. Achievers data shows that every time organizations double the number of recognitions in their organization, their overall engagement is expected to go up five percentage points , which is linked to a three point increase in revenue growth the following year. And companies with culture alignment are six times more profitable .

By regularly acknowledging employees in a public way, companies can honor ongoing achievements and  Achievers Recognize simplifies the end-to-end recognition process, allowing users to tie every recognition to a company value.

Many of the companies listed above use Achievers to drive their business forward, and Achievers recognizes them for their exceptional employee engagement. Join the elite group of organizations whose company values instill trust in their employees, customers, shareholders, and partners by requesting a demo of Achievers Recognize today.

Discover the direct connection between employee recognition and employee retention

See workforce trends - 6th annual Engagement and Retention Report

Boosting engagement and retention with employee recognition and feedback

• Company core values FAQ

Can culture influence core values, or are they universal?

While core values may exist across societies, their interpretation and application can differ in emphasis and detail. For instance, the concept of “honesty” might take different forms depending on the culture. In Western cultures, direct communication is often valued, while some Eastern cultures prioritize more indirect and polite ways of expressing the same thing.

Why are core values important in personal development?

Core values are important in personal development because they create alignment between an employee’s unique values and skills, and what matters to the company. This alignment fosters a sense of purpose and meaning in work, as employees see how their unique contributions connect to the organization’s goals.

Can core values change over time?

Core values are the bedrock of a company’s identity. However, as companies evolve and as the marketplace shifts, the values and beliefs can also change. Companies need to periodically re-evaluate their core values to ensure it doesn’t go stale.

How many core values should a company have?

There is no magic number of core values for any given company. While 4-7 values can be a good starting point, clarity and alignment with company culture are key. Choosing values that inspires and reflects the vision of the organization is more important than the exact number.

How do you develop company core values?

Developing strong company core values starts with an assessment of your organization’s culture , vision, and mission. Next, gather appropriate leaders and employees to brainstorm values that resonate with your vision. Remember, effective values are short, specific, unique, and address both internal and external goals.

How do you share your company values with your team?

Embedding core values throughout the employee journey is crucial. Start by integrating them into job descriptions, onboarding processes, and manager check-ins. Use newsletters and other communication channels to reinforce them regularly. Recognizing employees who exemplify these values is also a powerful way to further solidify desired behaviors.

In this article:

• What are company core values? What are examples of core values in a company?

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Core Values Slides and Presentation Templates for PowerPoint

Download core values slides and PowerPoint presentations to represent your core values in a presentation. Core values, along with mission and vision slides, are one of the most important slides in a company overview presentation or company profile. They are also important in business plans and internal presentations delivered to employees.

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Core values of an organization are those values that represents the foundation of other tasks and how a business or organization conduct their actions.

Core values represent an individual’s or organization’s highest priorities, believes and fundamentals driving forces toward the organizational objectives and goals. In an organization, core values are the heart of what the organization and its employees stand for in the world and there are a central part and intrinsic to organization, along with the mission and vision.

In a Company Profile presentation or business presentation design, core values are normally represented as a separate slide, although some business professionals and presenters include the core values along with the mission and vision of the organization.

In business, core values define the beliefts of the organization and enables leaders toward achieveing the organizational’s goals and mission and vision.

The core values are important for an organization in many aspects, the core values must resonate with and appelaing to employees and the external stakeholders and actors. In essense, manager’s goals is to integrate the core values with the employees and their belief systems, which will have an immediate impact in the actions and initiatives taken, and also how the organization is seen by the external world, which includes clients, customers, and vendors.

Common core values include statements such as serving customers extraordinarily providing a top-notch customer service and excellence.  Other kind of core values include words such as authenticity, achievement, success, autonomy, balance, boldness, etc.

Core values can govern personal relationships within the organization but also guide business processes and leaders and employees toward common goals.

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Company Core Values Presentation Slides

Company Core Values are the bedrock of an organization's profile, serving as its moral compass and defining its culture. These values guide decision-making, behavior, and interactions, both internally and externally. Our Company Core Values PowerPoint template empowers you to visually communicate and instill these values within your organization. With customizable slides, you can illustrate each core value, making them tangible for your team and stakeholders. Whether you're an executive, HR professional, or team leader, this template helps you articulate and reinforce your core values, fostering a unified and purpose-driven environment. It's a valuable resource for promoting alignment, trust, and a strong organizational identity. Utilize this template to transform your core values into actionable principles that drive success. Encourage your audience to leverage this tool to create a culture that reflects your company's ethos, nurturing a sense of belonging and pride.

Features of the templates:

• 100% customizable slides and easy to download.
• Slides are available in different nodes & colors.
• The slide contains 16:9 and 4:3 formats.
• Easy to change the colors of the slide quickly.
• Highly compatible with PowerPoint and Google Slides.
• Well-crafted template with an instant download facility.
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5 tips to set great company values that reflect your unique culture (with examples)

Company values are the core philosophies that drive how your team works together and engages with one another. Strong company values are tailor-made for your organization’s specific qualities, and often include input from your team members. Get five tips on how to create effective company values, plus check out 15 examples—including how we set company values here at Asana. 

You want to build the best company you can. And one of the best ways to do that is to develop great company values. 

Company values aren’t just nice-to-haves—these values actually drive change, increase retention, and boost productivity. But they do take time and energy to develop. Here’s why company values matter—and how to go about building your own. 

What are company values?

Company values are the core principles that define how your company approaches work, interpersonal collaboration, and employee well-being. Your company’s core values set the tone for how you collaborate and take ownership of work within your organization. When done right, these philosophies serve as guiding beacons to help employees navigate their time at your organization. 

Do company values matter?

Company values aren’t just buzzwords that sound good on your organization’s about page. There are serious benefits to setting—and implementing—clear company values. According to a recent survey , 71% of professionals say they would be willing to take a pay cut to work for a company that has a mission they believe in and shared values.

Strong company values:

Build a healthy company culture

Set the standard for cross-functional collaboration

Increase team buy-in

Increase retention and employee engagement

Give your team members a shared purpose and common goal

Empower decision making

Unlock better teamwork

How Asana thinks about company values

At Asana, we approach company culture the way we approach our product —recognizing that it takes time, effort, and investment to effectively build. Just like our product, company values aren’t one-and-done either—we’re constantly thinking about how we can update and iterate on them so they’re most relevant for our team. Company values are a huge part of building a healthy company culture, but they aren’t just words we can put on a motivational poster and call it a day. 

Together we’re building a better way to work, and showing the world that it’s possible to create both a product and a culture that supports transparency, trust, and inclusion.”

To create strong company values, you need buy-in from your team members. That’s why, when we refreshed our company values a few years ago, the refresh wasn’t led by the executive team. Instead, individual team members spearheaded efforts to align on the values that mattered to us. In doing so, we landed on the following nine values:

Mission. We are purpose-driven people, dedicated to serving something beyond ourselves. Having mission as a value also allows us to continually ground ourselves in why we’re building Asana. 

Do great things, fast. We commit to being great at the things we do and doing them fast, without sacrificing one for the other. 

Clarity. Our product and culture aim to ensure that teams know who is doing what, by when, and why, which unlocks the best work experiences and outcomes.  

Co-creation. Great achievements are almost always the result of not one, but many. We bring our best, let go of egos, and work with empathy and trust to do great things together.

Give and take responsibility. Having integrity around our commitments means seizing exciting opportunities, and also owning it when we have to deprioritize something. We accept full ownership of our commitments, and empower and trust others to achieve theirs. 

Mindfulness. We focus on the present and aim to give ourselves time to reflect and space to integrate what we learn. These practices allow us to collectively learn from and improve all that we do, and to continually evolve our culture. 

Reject false tradeoffs. We stay curious, creative, and open to new perspectives. Choosing between two sides of an extreme results in losing the benefits of one, so we commit to searching for a third way that incorporates the truths of both.

Be real (with yourself and others). We know that our best work is tied to authenticity, which allows for growth and teamwork. We bring our whole selves to work and commit to building an inclusive work environment in which all people feel safe and excited about being their full selves. 

Heartitude. We embrace what makes us human, take time to play and have fun, and create meaningful experiences for their own sake. Why do we have a unicorn flying across our product when we mark a task complete? The real question is—why not?

5 elements of effective company values

If you’re thinking about defining—or updating—your company values, here are five things to keep in mind to ensure you develop successful values:

1. Tailor your core values to your company culture

It can be tempting to see another company’s values and want to copy them. But your company values should be unique to your organization. These aren’t one-size-fits all values—rather, you want your company values to reflect the unique things your organization values. 

2. Base them off of real values

Your company values ultimately represent a set of core principles that you want your employees to embody. When you go through the process of defining your core values, consider the elements that are most important to your team. These are things like curiosity, honesty, trust, or transparency—just to name a few. 

3. Gain team buy in

One of our values at Asana is co-creation for a reason. We think the best way to identify your core company values is to come up with them together. Instead of imposing company values, consider holding a team brainstorming event . You’ll find that co-creating values with your entire team is more meaningful than ones that you just pick as a leadership team. By involving your team in the values creation process, you’re automatically gaining buy-in and increasing team morale. 

4. Embrace quirkiness

In the same vein that you want your company values to be part of your company culture, don’t be afraid to be a little quirky with them. Lean into what makes your company unique and try to bring that out in your values, as well.

We’re definitely guilty of that at Asana—after all, our ninth value, heartitude, isn’t a real word. But it reflects the way we think about having fun while working hard within our organization.

On this note, though, don’t force quirkiness for quirkiness’s sake. If your organization is more straight-laced (and your employees like that about where they work), setting “quirky” values might make team members feel like they don’t quite belong.

5. Don’t overdo it

Ideally, your company values should be things your employees know off the top of their heads. To make this possible, avoid creating too many values, or making them complex and full of jargon. Aim for 10 values or fewer, and stick to simple, easily understandable language where possible. 

14 inspiring company value examples

Before you get started on writing your own company values, take a look at company values from some of the world’s largest and most successful companies. 

We’ve broken these values into three subcategories: unique, bold, and straightforward company values. Your company values don’t necessarily need to fit into one of these categories, but it can be helpful to think about the theme or type of values you want to create before you sit down to write yours. 

Unique company values

Unique company values are values that only make sense for one particular company. These could be puns or inside jokes, or values that reference specific product features. 

Core values

Champion the mission: We’re united with our community to create a world where anyone can belong anywhere.

Be a host: We’re caring, open, and encouraging to everyone we work with.

Embrace the adventure: We’re driven by curiosity, openness, and the belief that every person can grow. 

Be a cereal entrepreneur: We’re determined and creative in transforming our bold ambitious into reality

(And, yes, Airbnb spells it “cereal,” not “serial”—a value in line with their unique culture!)

Members first

Relationships matter

Be open, honest, and constructive 

Inspire excellence

Take intelligent risks

Act like an owner of #OneLinkedIn

Embody diversity, inclusion, and belonging

United Airlines

Our shared values

We fly right

We fly friendly

We fly together

We fly above & beyond

Wikimedia Foundation

Wikimedia Foundation guiding principles

Freedom and open source

Serving every human being

Transparency

Accountability

Stewardship

Shared power

Internationalism

Free speech

Independence

Bold company values

One thing you’ll notice about this second set of values: they’re personal and unique to the company. In fact, some of these might even be controversial if you were to implement it at your own company. That’s actually a key part of what makes them core values to their specific companies, and why we’ve included them on this list.

10 things we know to be true

Focus on the user and all else will follow. 

It’s best to do one thing really, really well.

Fast is better than slow.

Democracy on the web works.

You don’t need to be at your desk to need an answer.

You can make money without doing evil.

There’s always more information out there.

The need for information crosses all borders.

You can be serious without a suit.

Great just isn’t good enough.

Vox Media values

Cultivate passion

Be inclusive

Be ambitious

Collaborate well

Demand quality

Respect all

Thrive on change

What we live by

Deliver WOW through science

Embrace and drive change

Create fun and a little weirdness

Be adventurous, creative, and open minded

Pursue growth and learning

Build open and honest relationships with communication

Build a positive team and family spirit

Do more with less

Be passionate and determined

The Glassdoor culture code

Good people

Straightforward company values

More established or traditional companies tend to have straightforward company values. These are simpler values that are less quirky than the ones we’ve seen so far. That doesn’t make them better or worse—these companies are simply defining values that reflect their company culture .

Corporate values

Respect: We recognize that the thoughts, feelings, and backgrounds of others are as important as our own.

Integrity: We are honest, ethical, and trustworthy.

Accountability: We accept full responsibility for our decisions, actions, and results.

What brings us together guides us forward

Customer success

Dreams and curiosity

Integrity and sincerity

Sustainability

Real values

Communication

Selflessness

Behaviors we focus on

Use company values to build your ideal culture 

Setting company values is just the beginning. Company culture is an ongoing investment to establish team and group norms across your organization.

High-performance cultures don’t happen organically; they’re designed, architected and built with intention: your intention.”

To learn more, read our article on how to build a strong organizational culture .

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75+ examples of company values and how to create your own in 2024

When Hotjar was founded in 2014, our co-founders intuitively embraced values like agility, lean operations, and ownership. As Hotjar grew, however, we realized that shaping these priorities into a transparent set of core values was key to aligning business objectives with the real-world challenges we faced.

Well-crafted values foster team unity, shape your customer’s brand perception, and steer decision-making. But how do you translate your company’s vision into a handful of values that are authentic and practical?

Last updated

Reading time.

This article examines the importance of establishing company values , revealing Hotjar’s own process and providing guidance on how you can develop your own values to positively shape the future of your business. Here’s what we’ll cover: 

🔥 Practical examples of company values : discover over 75 examples of different corporate values to inspire your own and understand how values drive organizational success and improve brand identity

🔥 5 steps for designing and implementing your company values : follow these steps—from initial team consultation to putting values into action—to ensure your company values are more than just words

🔥 4 critical elements to consider when building core company values : understand how clarity, differentiation, actionability, and authenticity are crucial for building high-impact business values

Examples of company values from 20 of the world’s most dynamic and successful organizations 

Let’s take a closer look at the different guiding values that drive 20 successful organizations, organized into five subcategories.

Businesses that prioritize customer-centric values

Businesses that prioritize innovation-driven values

Businesses that prioritize social responsibility values

Businesses that prioritize employee-centric values

Businesses that prioritize inclusivity-based values

Caveat: while values often overlap, dividing them into distinct subcategories provides a useful framework for a broader analysis of your company, laying the groundwork for more detailed value development.

Businesses with customer-first values place the user experience at the heart of everything they do, prioritizing customer satisfaction, service excellence, and user relationships. 

This commitment to understanding—and exceeding—customer expectations empowers them to continuously develop products and services that resonate deeply with their target audience and foster a lasting emotional connection. 

Hotjar (that’s us 👋) is an example of a company with customer-centric values :

Put our customers at the heart of everything: we’re driven by empathy, leveraging qualitative and quantitative insights to delight and excite our customers

Be bold and move fast: we care about delivering value quickly, choosing incremental progress over perfection

Work with respect: we define success beyond profit, emphasizing respect for our team, customers, and community through inclusivity, diversity, and integrity

Build trust with transparency: we communicate with our team and users in a clear, timely, and open manner 

Challenge ourselves to grow: we embrace bravery, curiosity, and ambition—and view mistakes as learning opportunities, not setbacks

More examples of companies with customer-centric values

Amazon : customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, long-term thinking

LinkedIn : members first, honesty, trust, collaboration, diversity and inclusion, dream big

Spotahome : live for the customer, act as a team, trust, innovation, decisiveness, simplicity, mission-oriented, more is less

📖 Read : how Spotahome used Hotjar to learn more about their customers and test new features to improve customer retention and satisfaction.

2. Businesses that prioritize innovation-driven values

Companies that champion innovation are leaders in disruptive thinking, taking bold risks, and continuously redefining what’s possible. 

Often recognized as pioneers in their fields, their commitment to challenging the status quo helps them anticipate customer expectations and needs, cultivating a devoted fan base that eagerly spreads their obsession through word of mouth.

An example of a company with innovation-driven values is Atlassian :  

Open company with no bullshit: communicate your ideas and opinions clearly while also being considerate

Build with heart and balance: infuse passion and urgency into everything you do, while carefully weighing your options to make wise decisions

Don’t #@!% the customer: prioritize the customer’s perspective, knowing that without happy customers, you’re ‘doomed’

Teamwork: be serious, without taking yourself too seriously, and strive to put what’s right for the team first

Continuous learning: have the courage and resourcefulness to spark change to improve the product and company

More examples of companies with innovation-driven values

Spotify : innovate, sincere, passionate, collaborative, playful

Adobe : create the future, own the outcome, raise the bar, and be genuine

Glassdoor : transparency, innovation, good people, grit

Pro tip: one of the tools we use at Hotjar to stay ahead of customer desires and pinpoint new innovation opportunities is Surveys .

Hotjar Surveys lets you

Quickly test and validate new ideas: use AI-driven customer insights to iterate and refine your products or services 

Optimize the user experience: identify new areas for improvement to continually elevate the customer journey

Get direct user input: get real-time feedback to pinpoint new customer needs or competitor offerings

3. Businesses that prioritize social responsibility values

Companies that focus on social responsibility initiatives strive to make a positive impact on the world by supporting efforts like environmental stewardship, community involvement, and ethical practices.

Their dedication to the ‘greater good’ lets them cultivate a brand known outside of their industry or product, instilling deep customer loyalty amongst those with similar values or belief systems.

An example of a company with social responsibility values is Patagonia :

Quality: build the best product, provide the best service, and constantly improve 

Integrity: examine company practices openly and honestly, learn from mistakes, and meet commitments

Environmentalism: protect our home planet. We’re all part of nature, and every decision you make is in the context of the environmental crisis challenging humanity. 

Justice: be just, equitable, and antiracist as a company and in the community

Not bound by convention: do it your way. Success—and much of the fun—lies in developing new ways to do things.

More examples of companies with social responsibility-oriented values

Volkswagen : sustainability, community, togetherness

Ben & Jerry’s : human rights, diversity, social and economic justice, environmental protection

Every.org : generosity, responsible tech, collaboration, partnership

📖 Read : how Hotjar developed and executed its environmentally-focused Giving Back program.

4. Businesses that prioritize employee-centric values

Companies that emphasize workforce well-being, professional growth, and teamwork recognize that satisfied and engaged employees directly contribute to the overall success of the business. 

Investing in the employee experience also builds loyal and committed teams, driving innovation and customer satisfaction through a company culture that values the consistency, respect, and trust of its people. 

An example of a company with employee-centric values is Miro :

Play as a team to win the world: work, learn, and celebrate in collaboration, rather than alone

Focus on impact and make it happen: dream big, prioritize outcomes that matter the most, and own your commitments

Practice empathy to gain insight : look from the perspective of customers, users, and each other, to deepen your understanding of their experience

Learn, grow, and drive change: reflect openly on successes and failures, and apply your learnings to improve the product and team

More examples of companies with employee-centric values

Netflix : encourage decision-making by employees, share information openly, communicate candidly, keep only our highly effective people, avoid rules

American Express : deliver for our customers, make it great, do what’s right, respect people and different views, work as a team, care about our community

Virgin Atlantic : heartfelt service, insatiable curiosity, smart disruption, red-hot relevance, straight up, delightfully surprising

Hotjar organized a team meetup in La Mola, Spain, in June 2022 to build employee connections and further enhance company culture

5. Businesses that prioritize inclusivity-based values

Inclusivity-oriented business values celebrate diverse backgrounds, perspectives, and experiences, which deeply influence the company’s culture, product development, and branding strategies. 

By embracing representation and product accessibility , companies enrich the customer experience with products and services that resonate with a global audience, fostering a sense of community and trust among their consumers.

An example of a company with inclusivity-based values is TomboyX :

Accountability: show up fully, hold yourself accountable, and lead with your most authentic self

Fearlessness: be brave, curious, and willing to experiment and make mistakes

Diversity: champion diversity and inclusion; everyone is welcome and appreciated

Trust: be honest, open-minded, and listen actively. Foster radical candor and clarity as kindness.

Unity: aim to build a more equal and progressive world

More examples of companies with inclusivity and diversity-focused values

Savage x Fenty : fearlessness, confidence, inclusivity

Universal Standard : revolutionary inclusivity, quality defined, advanced engineering, fit liberty, give back, customer-centric

Jobwell : representation matters, execute with excellence, embrace responsibility, be respectful, defend with data, challenge convention

Take your company values to the next level with Hotjar

Unlock key user insights with cutting-edge AI technology and in-depth analysis tools.

5 steps to build and implement your company values

If you’re thinking about defining—or updating—your business values, consider these five essential steps for designing values that are both impactful and meaningful:

1. Consult your core team members

Begin identifying ideas for initial company values by proactively seeking input from your company’s leadership and executive team . This foundational step ensures your early ideas are aligned with the company's mission and big-picture stakeholder perspectives.

💡 How Hotjar consulted their team for input

During Hotjar’s first year, David Darmanin scheduled informal discussions with his fellow co-founders to dig into their opinions and goals for the company. In particular, he wanted to ensure the values they chose would seamlessly support Hotjar’s early mission statement of “changing the way the web is built by democratizing analytics and feedback.”

David was also intentional about scheduling one-to-one conversations—and not a group discussion—so that everyone’s opinion was equally represented, regardless of who the more dominant or convincing speakers were.

2. Conduct research

Once you’ve identified some fundamental values with your team, seek out fresh perspectives and inspiration by researching how other companies have framed and implemented their own values. Just be sure to filter these ideas through the lens of your company's unique circumstances, so you’re continuously aligned with your brand’s mission and objectives.

💡 How Hotjar sought out inspiration

After David met with his co-founders, he identified tech companies that were also ‘breaking the rules’ at the time, like Basecamp, MailChimp, Atlassian, and InVision. 

Many of these companies were either bootstrapped, capital-efficient, or remote, so he knew they had something in common—and therefore something he could learn from. 

But David had to continuously remind himself that Hotjar wasn’t a large company (yet) and therefore required tailored values that would resonate with a more intimate team, which was how Hotjar’s first core values (eight in total) came to life.

It’s a big mistake I’ve seen before: small companies get carried away with inspiration and then end up with these fluffy, amazing-sounding values that mean nothing to the team.

3. Collect, review, and implement feedback 

After sifting through and prioritizing your ideas, share your refined list of values with the broader team for feedback to ensure that the values resonate with the larger group—and not just a select few. 

This inclusive step validates your selection process, offers opportunities to course-correct, and further refines your list of values, while also cultivating a positive company culture of shared ownership and purpose.

💡 How Hotjar collected and implemented feedback

During Hotjar’s scaling period , David shared a list of eight values with the Hotjar team, followed by a company-wide survey to identify which values resonated with everyone the most.

Based on the feedback, the list was narrowed down to five key values. David then presented the results during a company Zoom call, where he welcomed live questions and additional feedback, using these insights to further iterate and solidify the company’s vision into a set of five values.

4. Put your words into action

Once you’ve implemented feedback, it’s time to translate your business values from text to action by integrating them into your company’s culture and day-to-day operations. 

Practical application of your values does more than just uphold your company’s core principles; it actively shapes a work environment where values are deeply ingrained in your business strategy and employee engagement. 

💡 How Hotjar put their values into action

After the core values were finalized, David handed them over to the rest of the Hotjar team, where they were then embedded into the company’s processes, like being added to Hotjar’s public team manual .

The company values were also woven into internal workflows like the hiring process, to ensure that even the operational aspects of the company resonated with these foundational principles.

5. Evolve your values with your business

Company values should be dynamic and adaptable. Regularly updating them to align with your company’s growth and industry changes ensures your values consistently inspire your team, direct your organizational goals, and resonate with your customers' changing expectations.

💡 How Hotjar evolves its company values

Hotjar reviews core company values as a team when necessary, ensuring they reflect the current user base and align with the team’s growth. This process prompted an update in values in 2019, and another in 2021.

"Re-examine company values as your team grows,” David advises, “and seek team feedback from existing employees to help guide this evolution.”

4 essential elements for crafting impactful company values

If you’re still finding it challenging to build or refine your company values, concentrate on these four crucial elements to dig in deeper:

✅ Clarity: pick values that are easy to understand, enabling employees to effortlessly integrate them into their daily routines. A short, bullet-point list of simple, single-sentence values is sufficient.

✅ Differentiation: choose unique values to sharpen your brand identity and improve your competitive advantage. While it may be tempting to mirror what bigger, more successful businesses are doing, lean into what sets you apart.

✅ Actionable: avoid abstract ideas or theoretical concepts, which can be confusing and lead to misinterpretation. Instead, choose values that translate into specific behaviors and drive effective leadership .

✅ Authenticity: leverage values that genuinely reflect your company’s culture, to empower teams to rally behind a shared vision and purpose, while also fostering a sense of belonging and commitment

Strong company values → happy customers, motivated employees, and a successful business

Company values are the backbone of a thriving business environment, leading to loyal customers, an improved employee experience, and successful business outcomes. By investing the time and effort to develop, implement, and evolve your company values today, you lay the groundwork for a resilient and prosperous business future.

Align your business goals with customer insights

Use Hotjar’s suite of behavioral analysis tools to connect your company strategies with customer expectations.

FAQs about company values

What are company values.

Company values (also called corporate values or core values) are a set of guiding principles and fundamental beliefs that help teams work toward a common business goal. These values are often related to business relationships, customer relationships, and company growth.

What are the benefits of implementing company values?

Improve employee retention and satisfaction

Increase customer loyalty

Foster a positive company culture

Enhance decision-making processes

Boost brand love

Drive long-term business success

What are some examples of company values?

Accountability

What are the elements you need to build effective company values?

Differentiation

Actionability

Authenticity

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For Individuals

45 company values examples and steps to identify yours

In my coaching work, I recommend exploring your personal core values early on.

Not only do you gain clarity on what is really important to you, but you also make sure that your goals are aligned with both your own core values and the company values of where you work. 

 Such an alignment leads to:

• A greater sense of fulfillment
• Your needs being met
• A sense of belonging
• Truly owning your goals

It’s important to note that each and every one of us has a different set of core values. 

In this article, we’ll discuss what core values are and why they’re important. We’ll then look at how to identify your company’s core values, some real-world examples, and ways of communicating them with your team.

What are core values?

Core values are what drive us , and what motivate us. It can be helpful to think of them as our North Star. Our guiding light to excellence. They help us navigate through difficult times and important decisions.

Core values represent what's most important to us. They're principles that we adhere to in life: our personal code of conduct. Values aren't chosen. They're intrinsic to who we are and are as unique as our fingerprints.

What are company core values? 

Company values are the principles guiding and often driving an organization’s mission and goals. They guide crucial actions and behaviors, such as how business decisions are made and successful relationships are formed. They inform the company’s culture , hiring practices, and product ideation. 

Core values are, therefore, visible in every aspect of the company. From operations, sales, and marketing to internal HR processes . Core values are also an important pillar of an organization's culture . So keeping the team informed and aligned on them is crucial to developing a cohesive organization.

According to Gallup, leaders should consider the following when defining their company’s core values :

• They resonate with teams 
• They can be (and are) exemplified by leadership
• They are easy to understand
• They’re relevant to your employees’ day-to-day
• They resonate with your customers
• They are easy to identify in employees and leadership

45 examples of company core values by category

There are hundreds of values that individuals and companies can connect with. To help you hone in on the values that could resonate most with your organization, we’ve broken them up by category. 

You can pull directly from this list or these examples of company values as a jumping board and inspiration for writing your own:

Company values around integrity

• Open-mindedness
• Personal responsibility

Goals-oriented core values

• Accountability
• Cost-conscious
• Determination

Company values around building a better world

• Accessibility
• Environment
• Sustainability
• Social responsibility
• Social justice

Company values that keep people at the core

• Inclusivity
• Mutual respect
• Communication
• Selflessness
• Human (and animal) rights 

Whatever your company's core values are, remember that you'll need to review them periodically. Industries, markets, and environments change quickly. Ideally, your values can weather most storms, but they will likely need adjusting over time. This is to confirm an alignment between stated core values, actions and, behaviors.

Corporate core values vs. aspirational values?

The concept of corporate core values (also referred to as company values or organizational core values) was first formally introduced in corporate America in 1994 in the book “Built to Last” by Jim Collins and Jerry Porras . 

The book made the case that many of the best companies adhered to a set of principles called core values. 

As a consequence, a buzzing trend started for each corporation to jump on the core values bandwagon. 

If we look back over the past decades, people have often conflated core values and aspirational values. But these are actually distinct and separate ideas.

Let’s take a look at both.

Company core values

As mentioned above, core values are guiding principles and fundamental beliefs. They help a group of people function together as a team and work towards a common business goal. They guide all of a company’s actions.

Collins and Porras succinctly define corporate core values as:

“Being inherent and sacrosanct; they can never be compromised, either for convenience or short-term economic gain. Corporate core values may reflect the values of the company’s founders.”

Aspirational values

Aspirational values are those that a company needs to achieve business goals but currently lacks. 

For example, a company may need to develop a new aspirational value to support a new strategy, launch in a new market, or satisfy new regulatory requirements.

In growth-driven environments, one may work on the future state or vision as their main focus. Aspirational values can then feel very present. And while they are important to drive and support business goals, they aren't the same as core values.

A key question to distinguish a core value and an aspirational value is this:

Is the company as an ecosystem already exhibiting this behavior or adhering to this principle? 

If yes, the value is a core value. If not, it is an aspirational value.

When aspirational values are used in lieu of core values, it could alienate the people in the company. They may feel like the value isn't present in their work. Very quickly, they can feel that they don’t belong anymore.

Why are corporate core values crucial?

From a business perspective, having a set of core company values has several benefits.

It makes it easier for a company to:

• Make decisions
• Communicate principles to clients, partners, and stakeholders
• Hire employees with the right attitude and as many shared values as possible

Additionally, companies find that employees who are aligned with their company’s core values are more engaged in their work .

Many organizations have designed a Corporate Code of Conduct. One of the first elements included is usually a statement about the values of the organization.

It’s with a shared code that you're able to function as a group.

Real-life organizational core values examples

Let’s take a look at five real-life examples of companies and their core values:

Netflix has a core philosophy of ‘people over process.’ They define their corporate values as: 

• Impact 

There are a couple of things that I really like about Netflix’s approach. First, they dive deep into what each value means to them. This is crucial.

For example, they define the value of communication as: 

• You're concise and articulate in speech and writing.
• You listen well and seek to understand before reacting.
• You maintain calm poise in stressful situations to draw out the clearest thinking.
• You adapt your communication style to work well with people from around the world who may not share your native language.
• You provide candid, helpful, and timely feedback to colleagues. 

Secondly, their Corporate Culture page doesn't stop at values. 

They talk about their vision of a dream team. And they also outline key cultural cornerstones for their ecosystem, such as informed captains , the importance of disagreeing openly, freedom, and responsibility. 

Apple values easy access to what they stand for as a company and lists their company values on the footer of every page of their website. These are:

• Inclusion and diversity
• Supplier responsibility 

They define what each core value means to them and how their current corporate actions express these values. 

They also draw a line between their corporate and aspirational values. For example, for their core value environment , they say: 

We’re carbon neutral. (What the core value ‘environment’ means ) 

And by 2030, every product you love will be, too. How it’s designed. How it’s made. How it’s shipped. How it’s used. How it’s recycled. Apple has a plan.

(How they link their core value to an aspirational value)  

Google came up with “ Ten things we know to be true ” to address their corporate values statement.

They didn't choose words to define them but an actual sentence instead.

This really speaks to the point that there aren’t set rules to create corporate values. What’s important is that they truly mean something to the group of people that stand by them.

Their strong company values are: 

• Focus on the user, and all else will follow.
• It’s best to do one thing really, really well.
• Fast is better than slow.
• Democracy on the web works.
• You don’t need to be at your desk to need an answer.
• You can make money without doing evil.
• There’s always more information out there.
• The need for information crosses all borders.
• You can be serious without a suit.
• Great just isn’t good enough. 

I appreciate how Google openly states that they revisit their corporate core values from time to time to check if they still hold true. It’s such an important point. 

Not only does there need to be a conscious process to define common core values (Either personal or corporate). 

It’s also important to review them on a regular basis to make sure that they still resonate and that you're still standing by them, especially as your company grows.

4. Ben & Jerry’s

The world-famous ice cream brand states that they're guided by their core values and seek in all they do at every level of business to: 

• Advance human rights and dignity
• Support social and economic justice for historically marginalized communities
• Protect and restore the Earth's natural systems

And here again, each of these core values is defined with clarity. 

In addition to their core values, Ben & Jerry’s also defines progressive values . These are concerns that they integrate into their leadership and day-to-day business activities.

Adidas' core values, known as the 3Cs , are defined as a set of behaviors at the core of their company culture and that they want to see in their people.

Their core values are:

• Collaboration
• Creativity 

How to identify your company’s values (a step-by-step guide) 

It's never too late to define a company’s core values. The process may differ slightly depending on whether you are an early-stage start-up or an international company. 

Here’s a step-by-step guide to defining your company’s core values:

1. Assign who is in charge 

Define who is leading this process in your company. Is it one individual or a group of individuals?

Agree on how accountability will be kept , making sure that the focus is steadily kept on core values and not aspirational values. It seems trivial, but it’s hard to detach from what we want to achieve when we're constantly in it as part of our day-to-day life.

2. Get everyone on board

Get commitment from the executive leadership team , C-suite, or co-founders. Why is it important for them to have core values? What difference will it create?

Speak individually with the executive leadership team, C-suite, or co-founders. How do they work together? What's important for them? 

3. Get inspired 

Find companies that inspire you from within your industry and beyond. What are their core values? 

Make sure to take the time to read their detailed description of each of their core values. Write down what resonates the most and why it resonates.

4. Take input 

Once you think you have a draft of core values, survey the people in your organization and ask for feedback .

5. Make it clear

Once you have a set of values, take time to concisely and intentionally articulate what they mean for the organization. Be prepared that this step can take time and several iterations.

6. Get internal feedback

Present the core values internally and organize a Q&A. It's important to surface any concerns.

7. Create a new corporate culture

The work doesn’t end when you articulate the values: you need to embed them in the company culture to make sure they succeed. 

Each process in the organization must be aligned with the core values.

How can you make sure everyone in the company will remember the values and live by them? Be creative. Some companies organize challenges and prizes to get the momentum going. See our list of fun corporate activities for inspiration.

How to communicate your organization’s core values

In many organizations, there are a plethora of channels to communicate with employees. Choosing the best mode for you will depend on what stage you are in with establishing your company values and the size and structure of your workforce.

Here are some common and effective ways of communicating company core values across teams:

For new hires:

• During onboarding
• In the interview and hiring process

For ongoing reference:

• Documentation such as an employee handbook
• Office murals or printed posters
• Company website

For updates and emphasis:

• All-hands and company-wide meetings
• Company newsletter
• Company messenger (e.g., Slack)
• Email 

Regardless of the communication method you choose, the important thing is to ensure every employee knows what the organizational core values are. Also, try to communicate them in a way that they are understood and less abstract. Providing examples of employees living these values at work is one way to root them in reality for the entire team.

Create your own set of company core values 

A good set of core values helps us to make important decisions. They act as a guiding light in times of difficulty or confusion. 

In a corporate setting, they’re crucial for making decisions, as well as for companies to communicate their principles to employees, clients, and stakeholders. 

Use this guide as you define (or redefine) your values and communicate them to your teams.

Understand Yourself Better:

Big 5 Personality Test

Fiorenza Rossini

Fiorenza works with global leaders and emerging leaders to maximize their impact in their leadership journey. Fiorenza specializes in periods of career transitions and supports the development of resilience, agile leadership skills, communication skills across cultures, and healthy work-life balance. Fiorenza is also a global facilitator, podcast host, mindfulness teacher, and MBTI practitioner.

 Fiorenza is multicultural and multilingual in French, English, and Italian, and works in the 3 languages. She currently lives in London, England. She co-hosts The Belonging Project podcast which explores how belonging can show up in so many different ways, what it feels like to belong and the impact of truly belonging.

How spiritual wellness unlocks creativity and resourcefulness

The 13 essential leadership values for anyone leading a team, key values in a relationship: why are they important, how to craft an impactful company mission statement, how to instill family values that align with your own, what is company culture and how do you develop it, how core competencies can set your business — and you — apart, the meaning of personal values and how they impact your life, discovering your true north makes life easier: here's why, 30 personal values examples & how to live by yours, what are work values identify yours and learn what they mean, watch your company language (it shapes company culture), 8 ethical values every professional should adopt, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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• Inspiration

23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

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Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer video from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

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Examples of Effective Corporate Presentation Slides

December 20, 2017 - Dom Barnard

Corporate presentations don’t have to be boring. Here are 5 great examples of interesting presentations from leaders in their respective industries. Learn how these presentations contextualise data, use quotes and tell stories to ensure they are memorable.

We cover presentations on Moz, Netflix, Accenture, HubSpot and Google, and include slides and quotes from the presentations.

Moz’s strategic vision for the future

Rand fishkin.

This presentation, written by the  co-founder of Moz , explains the future for the company. He talks about the move away from being purely SEO based and shifting into the marketing and sales industries, adding value further along in the pipeline.

Numbers are difficult to remember because they have little semantic meaning on their own. Rand uses bold colours and graphics to help readers contextualise these numbers. He chooses a few data points, such as the audience slide, and explains them in context.

The presentation is clearly laid out and easy to read, with humour added to give the impression Moz is a fun place to work.

Our favourite quotes:

“Moz’s mission is to help people do better marketing”

“Strategy is as much about what you are not going to do as what you are going to do”

Netflix culture code

Reed hastings.

At over 100 slides, this is one of the largest public culture code presentations and one of the most famous.

Reed talks about the 7 aspects of their culture, from values to salaries – this deck is an honest insight into the Netflix culture and how it runs as a company.

This presentation encourages conversation and is now one of the most shared ever. This is one of the best ways to get the audience to remember the messages of the presentation.

“We’re a team, not a family. We’re like a pro sports team, not a kid’s recreational team.”

“Netflix policies for expensing, entertainment, gifts and travel: Act in Netflix’s best interest.”

“Pay top of market is core to high performance culture.”

Technology vision overview of 2016

Accenture technology.

Despite being text heavy on several slides, the presentation gives an interesting insight into  Accenture’s technology vision .

Colourful graphics and images highlight each of the key technology trends Accenture believe are essential to business success in the digital economy. This presentation is more of a standard company presentation, with less humour and a more serious tone.

“We are in the midst of a major technology revolution, specifically a digital revolution.”

“Many companies, already reeling from the impacts of technology… find themselves temporarily overwhelmed.”

HubSpot’s journey from start to IPO

Slides from a talk Dharmesh Shah, co-founder of HubSpot, gave at the 2016 SaaStr event talking about how HubSpot got started with inbound marketing and the movement they have created behind it.

Storytelling is extremely important  when it comes to effective corporate presentations. This presentation paints a story which stimulates different parts of the brain and increases retention of the material.

Even with 44 slides, it’s a very quick read, with minimal text, large images and understandable concepts. HubSpot comes across as a friendly and fun place to work.

“Instead of giving away a part of the solution, give away a tool that diagnoses the problem.”

“Churn is not the quickest way to kill a growing SaaS company, but it’s the most reliable.”

“It takes more than technology, to build something big. You also need a philosophy.”

How Google works

Eric schmidt.

Eric Schmidt, the  former CEO of Google , talks about how Google works at a high level, including the importance of culture, communication and innovation.

Google is an incredibly complex company and Eric could have killed the presentation by explaining the company in depth. Instead, he focusses on a few key points and ideas, including ‘smart creatives’ and culture, that he wants to communicate to the people reading.

Eric chooses a cartoon styled presentation, with drawn illustrations to add meaning to his text. This is in line with the enjoyable culture Google tries to emphasise.

“Organise the company around the people whose impact is the greatest”

“Know the competition, but don’t follow it”

“Try to imagine the unimaginable, because unimaginable things are happening a lot”

“Power has shifted from companies to consumers, and expectations have never been higher”

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Saint Petersburg Chamber of Commerce and Industry

Aug 23, 2014

270 likes | 524 Views

Saint Petersburg Chamber of Commerce and Industry. Saint Petersburg – the key economic partner in the Baltic Sea region Turku September 2010 – Saint-Petersburg May 2011. Saint - Petersburg innovation policy. Saint Petersburg – the world-class innovation center.

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• staff assistance
• antibacterial polymer coatings
• industrial equipment
• cad systems
• largest trade centre
• international staff development programs

Orleans Chamber of Commerce Brewster Chamber of Commerce Eastham Chamber of Commerce

Orleans Chamber of Commerce Brewster Chamber of Commerce Eastham Chamber of Commerce. Massachusetts’ Sick Time Law. June 25, 2015. Presented by:. Atlantic Payroll. Steven M. Ellard, CPA. • Established in 1990.

501 views • 35 slides

KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY

KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY. Olga Maksimova , International projects specialist. CSR in Russia. KALININGRAD CHAMBER OF COMMERCE AND INDUSTRY. Definition:.

390 views • 15 slides

Almaty Chamber of Commerce and Industry

Almaty Chamber of Commerce and Industry. Almaty Chamber of Commerce and Industry. Almaty Chamber of Commerce and Industry. Almaty Chamber of Commerce and Industry. Almaty Chamber of Commerce and Industry. Almaty Chamber of Commerce and Industry. Almaty Chamber of Commerce and Industry.

398 views • 24 slides

Chindia chamber of commerce and industry

Doing Business in India 2013 —— How to register a company in India. Chindia chamber of commerce and industry. jan 2013. India and its Culture P3

685 views • 52 slides

Saint Petersburg

Saint Petersburg. I love you, citadel of Peter’s. A.S.Pushkin. What can you tell a foreigner about St.Petersburg?.

644 views • 10 slides

Saint-Petersburg

Saint-Petersburg. St. Petersburg - beautiful and fascinating holiday destination. “. Upcom ing events. 14 th International Ballet Festival “ Mariinsky ”. 13 th International Ballet Festival “Dance Open ” International Project “Night of Museums”. “ Night of Music in Gatchina ”.

362 views • 11 slides

Lahore Chamber of Commerce and Industry

L C C I Researc h. Lahore Chamber of Commerce and Industry. ISO 9001. Pakistan Water Front At President’s Conference, Bhurban March 2011. LCCI Coordinator: Furqan Hanif Email: [email protected]. L C C I Researc h.

450 views • 20 slides

Belize Chamber of Commerce & Industry

Belize Chamber of Commerce & Industry. Taking care of Business!. Presentation Structure. About Belize About the BCCI Our purpose and programs Recent Initiatives Financial Performance - 2009. About Belize. Total Population, approx 300K

326 views • 15 slides

Saint Lucia Chamber of Commerce, Industry and Agriculture

Saint Lucia Chamber of Commerce, Industry and Agriculture. Trade Missions And Related Activities The Experience of The St. Lucia Chamber of Commerce Industry and Agriculture. Saint Lucia Chamber of Commerce, Industry and Agriculture. Trade Missions And Related Activities.

293 views • 20 slides

Paris Chamber of Commerce and Industry

Paris Chamber of Commerce and Industry. Denis Deschamps Delegate for Innovation Research and Business Intelligence. Listen to the wise man :. INNOVATION (usually) leads to ECONOMIC GROWTH… One of the numerous pillars of Innovation is INTELLECTUAL PROPERTY…

280 views • 8 slides

BUCHAREST CHAMBER OF COMMERCE AND INDUSTRY

BUCHAREST CHAMBER OF COMMERCE AND INDUSTRY. The Bucharest Chamber of Commerce and Industry, at the service of the business community since 1868.

412 views • 25 slides

The Bulgarian Chamber of Commerce and Industry

The Bulgarian Chamber of Commerce and Industry. 109 years in s ervice to the business. BCCI - Advantage to the business. 28 regional Chambers. Over 44 000 members and 2 148 t rade representation offices of foreign persons in Bulgaria. Joint chambers, clubs etc.

236 views • 6 slides

JOHANNESBURG CHAMBER OF COMMERCE & INDUSTRY

JOHANNESBURG CHAMBER OF COMMERCE & INDUSTRY. CUSTOMS CONTROL BILL SUBMISSION TO PARLIAMENT 28 JANUARY 2014 Pat Corbin – Past Pres JCCI (Director ICC-SA). INTRODUCTION. Information presented 30/10/2013 confirmed Comment on SARS presentation 5/11/2013 has been circulated

242 views • 7 slides

KAUNAS CHAMBER OF COMMERCE, INDUSTRY AND CRAFTS

KAUNAS CHAMBER OF COMMERCE, INDUSTRY AND CRAFTS. The Chamber’s structure. President. Vice-Presidents (5). BOARD. COMMITTEES. Social partnership. Membership. Innovations. Business environment. Health care. ENTERPRISES. INSTRUMENTS OF ACTIVITY.

320 views • 18 slides

361 Best Saint-Themed Templates for PowerPoint & Google Slides

With over 6 million presentation templates available for you to choose from, crystalgraphics is the award-winning provider of the world’s largest collection of templates for powerpoint and google slides. so, take your time and look around. you’ll like what you see whether you want 1 great template or an ongoing subscription, we've got affordable purchasing options and 24/7 download access to fit your needs. thanks to our unbeatable combination of quality, selection and unique customization options, crystalgraphics is the company you can count on for your presentation enhancement needs. just ask any of our thousands of satisfied customers from virtually every leading company around the world. they love our products. we think you will, too" id="category_description">crystalgraphics creates templates designed to make even average presentations look incredible. below you’ll see thumbnail sized previews of the title slides of a few of our 361 best saint templates for powerpoint and google slides. the text you’ll see in in those slides is just example text. the saint-related image or video you’ll see in the background of each title slide is designed to help you set the stage for your saint-related topics and it is included with that template. in addition to the title slides, each of our templates comes with 17 additional slide layouts that you can use to create an unlimited number of presentation slides with your own added text and images. and every template is available in both widescreen and standard formats. with over 6 million presentation templates available for you to choose from, crystalgraphics is the award-winning provider of the world’s largest collection of templates for powerpoint and google slides. so, take your time and look around. you’ll like what you see whether you want 1 great template or an ongoing subscription, we've got affordable purchasing options and 24/7 download access to fit your needs. thanks to our unbeatable combination of quality, selection and unique customization options, crystalgraphics is the company you can count on for your presentation enhancement needs. just ask any of our thousands of satisfied customers from virtually every leading company around the world. they love our products. we think you will, too.

Widescreen (16:9) Presentation Templates. Change size...

A huge statue of a saint in a cathedral

Day time view of a big statue of a saint

Presentation design with saint patrick day hat and pot of gold coins on green shiny background

Theme featuring saint peter's square in vatican and aerial view of rome

A number of Christianity related characters in the picture

Presentation having saint joseph

Slide set with mitre or miter book gifts and staff of saint nicholas vintage paper background

Presentation theme featuring saint peter and paul

Theme with detail of the facade of the basilica of saint peter in vatican city italy

Theme consisting of saint cyril telesphorus and hilarius carmelite saints the church stella maris haifa israel

Theme enhanced with saint angel castle and bridge over the tiber river in rome at sunny day

Presentation theme enhanced with mont saint michel abbey - normandy france - travel and architecture background

Presentation having keys a symbol of saint peter

Presentation design enhanced with sinterklaas or saint nicholas holding blank cardboard isolated on white background dutch character of santa claus

Slides enhanced with most famous place in moscow saint basil's cathedral russia background

Slide deck enhanced with geometric plan of temple of segesta western sicily by renard and berthault published on voyage pittoresque de naples et de sicilie by j c r de saint non impr de clousier paris 1786

Presentation theme with 18th century home concert old illustration created by saint-aubin published on magasin pittoresque paris 1844

Presentation design featuring saint basil cathedral on red square moscow russia at sunset

Presentation theme with saint trophime church cloister detail arles france by unidentified author published on magasin pittoresque paris 1840 backdrop

Theme having young praying saint businesswoman with halo above head

Presentation theme featuring haghia aya sophia - famous church and mosque in istanbul

Presentation theme having pocatello idaho lds mormon latter-day saint temple with lights at sunset angel moroni full moon background

PPT layouts featuring view of saint andrews fife scotland

Slide deck having venice reflects in puddle saint marco square italy

PPT theme consisting of hagia sofia of istanbul at night backdrop

Theme featuring pocatello idaho lds mormon latter-day saint temple with lights at sunset angel moroni

Presentation theme featuring church of saint george in coptic cairo - cairo egypt

PPT theme with amsterdam netherlands town cityscape over the old centre district with basilica of saint nicholas

Presentation featuring tiber embankment with the ponte sant angelo ancient pedestrian bridge and saint peter basilica san pietro in vatican city rome italy

Slide deck having majestic facade of magnificent cathedral of saint mary major sunny spring day in marseille

Slides enhanced with saint-trophime cloister old illustration arles france by unidentified author published on magasin pittoresque paris 1840 backdrop

Slides enhanced with sunset over the dome of saint peter's basilica in vatican city in rome lazio italy

Slides having fantastic view of the saint francis of assisi church location famous place charles bridge karluv most and lesser town bridge tower on river vltava prague czech republic europe beauty world background

Slides consisting of saint-tropez wooden sign with a beach on background backdrop

Presentation theme enhanced with old illustration of the rape of proserpina by pluto engraved by chossard 1785 published on voyage pittoresque de naples et de sicilie by j c r de saint non imprimerie de clousier paris 1786

Theme featuring monument to emperor nicholas i and st isaac's cathedral saint-petersburg

Slide deck featuring saint-hippolytus martyrdom old illustration created by giacomotti published on l'illustration journal universel paris 1860

Presentation with grand cascade in pertergof saint-petersburg russia

Slide deck having saint stephen backdrop

Theme having saint francis xavier

More saint templates for powerpoint and google slides:.

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