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Why Is Web Design Important?

On this page, we’ll discuss why design is important and provide you with seven must-have design elements for your website. If you need help creating your dream website, call us today at 888-601-5359  to speak with a strategist.

Don’t forget, WebFX doesn’t just provide our services locally. Whether you’re looking for  web design services in Washington, D.C.,  or  web design services in Jacksonville , we’ve got you covered.

We foster and form long-term partnerships so that your business has long-term results .

Why web design is important.

As you look into redesigning your website, you may wonder the importance to website design. How does it impact your audience and your business? Let’s look at five reasons web design is important.

1. It sets the first impression

When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.

Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.

2. It aids your search engine optimization (SEO) strategy

Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. That’s why the best web design companies will include SEO with their services.

This is one thing you cannot afford to mess up. If your  on-page SEO fundamentals  are not up to snuff, you’ll be fighting an uphill battle for visibility from the start.

Aside from how  content is published  on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.

The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a  web design agency that includes SEO services as a part of their package.

3. It sets the impression for customer service

People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.

Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website.

On the other hand, an outdated and unappealing site makes your business appear cold and aloof. People don’t want to check out a business that doesn’t value them enough to make a good first impression.

Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your new visitors.

4. It builds trust with your audience

People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design.

Think about a person looking to place a bulk order with a manufacturing company. They’re spending a tremendous amount of money, which means if your  manufacturing website design  doesn’t convey trust, they’ll find another business to fulfill their order.

On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further.

It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.

5. Your competitors are doing it

If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site.

You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website.

This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing.

Your website’s design is an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.

A well-designed website is an opportunity for your business to showcase your unique features. You can show your audience why they should choose your business over the competition.

6. It creates consistency

When you’re trying to get new leads for your business, you want to build up your brand. You want your audience to get familiar with your brand so they choose you when they’re ready to convert. Online web designs are important because they help create consistency across your page.

You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience won’t know which colors to associate with your brand.

If your website is not consistent, people will bounce from yours to one that looks more professional. By building consistency, you keep leads on your page longer and get them familiar with your business. You’ll earn more leads and conversions down the line when you redesign your site for this key element.

7 important elements of quality web design

Now that you know the web design importance, it’s time to start looking at elements that make a quality design. Here are seven key elements you’ll want to incorporate into your web design.

1. Solid navigation

When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.

Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.

Visitors’ attention spans are short. If you want to keep them on your page, you must help them access information quickly. A properly designed navigation will help them get to the information they need.

Your navigation should be simple and self-explanatory. Include broad headings that encompass numerous subtopics, so your audience can easily find the information they need. This is the easiest way for you to help your audience find information fast.

2. Responsive design

With the growth in mobile devices, responsive design is more important than ever. Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.

Responsive design ensures that your audience has a good experience on your site, regardless of the device they use. Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping leads engaged and interested in your site.

Responsive design keeps leads engaged on your page longer. If you want to have a successful website design, you must integrate responsive design.

3. Style guide

As we stated previously, one reason why web design is important is because it creates consistency across your entire website. Consistency helps your audience build brand recognition and keeps them engaged on your page longer. A style guide will help you keep a consistent brand image on your website.

Your style guide is the basis for how you want your website to look. You decide the color, format, typography, and more, for every page on your website. This ensures that every time someone adds an element to your site it is consistent with other pages.

You’ll help your team creates consistency across your website, too. They can reference your style guide anytime they add an element to your site. It makes it easier for different people to work on your website and add elements to it.

When you have a consistent design across your website, you create a more cohesive site. Your audience will engage on your site longer and build brand recognition. This will help you earn more conversions down the line.

4. Purposeful visuals

Companies are quick to integrate visual elements because they help improve engagement on a website. In fact, customers are  10 times more likely  to interact with a video than text.

While visual elements are great for engagement and breaking up text, some businesses go overboard with the images. Their sites are crowded with photos and videos. It makes the site feel overwhelming and cluttered.

You may think that it’s great to integrate and abundance of photos and videos to increase engagement, but it can become overwhelming if there are too many. Too many images makes it difficult to read on the page.

If you want to see success with your site, you must create a balance between images and text on your page. Don’t add visual elements for the sake of trying to increase engagement as much as possible.

Use visual elements purposefully. If you have a block of text detailing your services, integrate a video below that text that explains your services further. This still gives your audience a point of interest to interact with and keeps them engaged.

When you know why web design is important, you make more tactful decisions about your site. As you build your dream website, it’s crucial that you don’t overload your site with too many visual elements.

5. Good copy

Your audience visits your website to obtain important information. It’s important that when you include information on your site, you write quality copy.

Writing good copy keeps your audience engaged on the page longer. They’ll read all your information and learn about your business. Your style of writing should align with the style of your website for consistency.

The content on your site matters just as much as the overall design, so it’s necessary for you to provide your audience with valuable information they need.

6. Call-to-action (CTA) buttons

Once you have leads on your site, you want to guide them towards converting. A key element of that is your  call-to-action (CTA) button . Web design importance is evident when you’re trying to get your audience to act.

A well-designed CTA button will get your audience to proceed to the next step. These buttons fit into your design but stand out on the page. Your audience’s eye immediately goes to these buttons.

If you had a color scheme of black, white, gray, and yellow, a yellow CTA button would stand out on the page compared to these other colors. It still fits with the scheme, but people will automatically be drawn towards a bright yellow button.

By integrating CTA buttons into your website’s design, you’ll help drive better results on your page.

7. Page speed

You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.

Your audience hates to wait for slow loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.

You can check your page’s speed by using  Google PageSpeed Insights . This tool allows you to see how quickly your site currently loads and where you can  make improvements . You must make these improvements on your own.

The other option is to rely on  page speed services  from a digital marketing company. This allows you to reap the benefits of a fast loading page, while focusing on running your business.

WebFX will help you create the website of your dreams

Your website’s design plays a vital role in your online marketing campaign’s success. If you want to drive the best results for your business, you must invest in designing a website that drives people to learn more about your business. At WebFX, we have over 28 years of experience designing websites.

We’re a full-service digital marketing company that specializes in customized website design. Our team of experts will bring their knowledge and expertise to your campaign. We know the importance of web design and can help you create a website you’ll love.

If you’re looking for a company that drives results, look no further than WebFX. In the past five years, we’ve driven over $10 billion in sales and over 24 million leads for our clients. We know how to create websites that help our clients grow their business.

Don’t believe us? Just ask our clients! Check out our 1,100+ client testimonials  that attest to the awesome work we do for them!

Build your dream website today

If you’re ready to start building your dream website,  contact us online or call us today at 888-601-5359   to speak with a strategist.

We look forward to helping your business grow!

Table of Contents

• Why Web Design is Important
• 7 Important Elements of Quality Web Design
• WebFX Will Help You Create the Website of Your Dreams
• Build Your Dream Website Today

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• Why Is Web Design Important for Your Business? (Does It REALLY Make a Difference?)

December 11, 2023 | Gain Knowledge

Discover the crucial reasons why web design is important and how it can accelerate your business’s success. Ready to unlock your website’s potential?

Is your website’s design doing enough for your business?

A stellar web design sets the stage for a successful online presence. It establishes your brand, generates leads, and increases revenue.

In contrast, a poorly designed website can drive potential customers away. This can impact your bottom line.

But where do you start?

This guide dives into why effective web design is crucial and how it can transform casual visitors into loyal customers.

Keep reading to unlock the potential of your website !

Key Takeaways

• Discover why good web design is important and reasons why web design drives business success.
• Great web design makes a strong first impression . It shows your business is professional and trustworthy.
• Web design is crucial for establishing your brand, generating leads, and increasing revenue.
• A poorly designed website can hurt your business by driving potential customers away.
• Essential web design elements to consider and how they enhance your website.
• The benefits of a good website development and search engine optimization strategy.
• Choosing the RIGHT web design agency ensures your site looks and functions correctly.

Why Is Web Design Important for Your Business?

It’s crucial because your site’s design impacts how your audience perceives your brand. An excellent first impression can mean the difference between engagement and lost leads.

A well-designed site also enhances user experience , ensuring visitors find what they need with ease. This seamless interaction builds trust and credibility with your audience.

Moreover, web design intertwines with search engine optimization practices.

For instance, an SEO-friendly website aids in higher search engine rankings . Higher rankings mean increased visibility to more customers.

Most important, effective web design is critical for converting those leads into sales . It invites users in and leads them to a sale with an intuitive layout and strong calls to action.

Remember : Every element on your website, from color scheme to navigation, contributes to the user journey.

Here’s why GREAT web design is important for thriving in today’s digital age:

First Impressions Matter

Your website is often the first point of contact between your business and potential customers. You want your website to stand out!

Someone visiting your website for the first time will form an opinion about your business in seconds.

A great website design makes them think, “Wow, this company is legit!” It’s like meeting someone for the first time – you want to look your best.

For example, great design shows off who you are right away. The colors , fonts , and layout tell your story.

As a result, people stick around longer if your website looks great and works well. And when they stay longer, they’re more likely to become customers.

User Experience is Vital

An excellent user experience is vital to keeping visitors on your website and engaged with your content.

Your website needs to be easy for people to use . Visitors are more likely to buy products or sign up for your newsletter when they find what they need fast.

Your website should also work seamlessly on phones, tablets, and computers. Most people surf the web on different devices these days.

Builds Trust and Credibility

Good website design shows customers you care about their experience. It also makes your business look professional and reliable .

People judge businesses by how their websites look. And an optimized, professional website can gain their trust.

This trust increases the chance people will buy your product or service.

Higher Rankings and More Traffic

Your website’s design plays a big role in how search engines like Google see your site.

A clean, well-structured design makes it easier for search engines to crawl and index your website.

This improves your visibility in search results, leading to more traffic and conversions.

Attracts Leads and Converts Sales

Successful website design does more than boost your spot on search engine results. It turns visitors into customers.

A great website grabs attention and makes visitors want to read more, sign up, or buy something.

Every click is a chance to sell , and the RIGHT design ensures those clicks count. It’s an effective marketing tool.

The Impact of Poor Web Design

If your site looks old or is difficult to use, people might leave it fast and not come back.

This means you could lose potential customers and revenue.

Here are the ways poor website design can affect your business:

• Poor User Experience : A hard-to-use, slow-loading, or confusing website makes people leave and not return. This hurts your business’s bottom line.
• Negative Brand Perception : A website that looks bad can also make your whole business look bad. People may think you’re not professional, credible, or trustworthy.
• Decreased Conversion Rates : Potential customers may not take the desired action if your site is hard to use. This means fewer purchases, signups, and less revenue.
• Increased Maintenance Costs : A poor website design is difficult to update or maintain. This means you might have to spend more time and money than you should.

What Is the Purpose of Web Design?

1. Enhancing User Experience

Good website design aims to create a seamless and enjoyable experience for visitors.

It ensures your website is intuitive, easy to navigate, and accessible to all users.

This includes a clear layout, responsive design , user-friendly interfaces, and fast load times.

2. Communicating Your Brand Identity and Message

Web design conveys your brand’s identity , values , and messages .

For example, your content, visual elements, colors, typography, and imagery establish your brand’s personality.

3. Driving User Engagement and Conversions

The ultimate goal of web design is to encourage visitors to take desired actions .

For example, make purchases, sign up for a newsletter, or contact your business.

Effective design guides website visitors towards these actions, optimizing conversion rates.

Top Web Design Elements to Consider

A professional website is like a handshake; it sets the tone for future interactions.

Pay attention to these important elements to ensure your site makes the best impression.

Website Layout

Choose an easy-to-navigate and visually appealing layout . Users should find what they’re looking for without getting lost or overwhelmed.

Consider where you place your menus, visuals, buttons, forms, and content. Ensure your site is welcoming, organized, and engaging.

Website Colors

Color is an essential element of web design. Colors convey emotions, set the tone for your website, and highlight important information.

Choose a color scheme that reflects your brand, is appealing, and is consistent across your website.

But, be careful not to use too many colors. This can be overwhelming or distracting. Five colors are a balanced amount .

Fonts (Typology)

Choose a font that’s easy to read and fits your website’s design.

You can also use different font sizes and styles . Variations create a hierarchy and emphasize important information.

Images and Videos

Images and videos break up text and make your website more appealing. They also convey information faster and more efficient than text .

Ensure the visuals are high-quality and relevant to your content. Also, make sure they load fast and look good on all devices.

Website Navigation

Simple navigation helps visitors move through your site with ease.

Ensure your menus are accessible, clearly labeled, and easy to use on all devices.

Mobile Responsiveness

55.4% of internet users use mobile phones to buy online. For this reason, your website must work well on phones and tablets.

A mobile-friendly website ensures people can read and navigate your site on smaller screens.

Site Loading Speed

A slow website can drive people away. In fact, 82% of consumers say slow page speeds impact their purchasing decisions.

Work on having fast load times to keep users happy and engaged.

Content Quality

Write relevant, helpful, and engaging content that resonates with your audience.

Also, ensure your content meets SEO best practices. An optimized site improves rankings, organic traffic, and conversions.

Call-to-Action (CTA)

Have strong CTAs. Encourage visitors to take the next step, whether buying something or contacting you.

Web Design and Development

Website design and development are key parts of building your business online. These elements work together to create a seamless user experience for your visitors.

• Web design focuses on your website’s visual appearance and layout.
• Web development involves coding and programming to make your website function more efficient.

A good design invites visitors in while smart development keeps your site running smooth.

This dynamic duo creates a positive user experience, builds trust and credibility, and drives more traffic to your site.

Web Design and SEO

Your website must be friends with search engines like Google to drive success. That’s where SEO strategy comes in.

SEO boosts website visibility in search results and improves your site’s performance. It also ensures it’s user-friendly and search-engine optimized.

Search engine optimization is crucial in web design for several reasons:

• Improves Visibility : Make it easy for search engines to crawl and index your pages. An accessible site is VITAL for ranking in search results and attracting more customers.
• Builds Trust : People often perceive top-ranked sites as more trustworthy and reputable. Ensure proper web design practices to gain their trust.
• Understand Your Audience : SEO practices provide valuable insights into your audience. This data makes it easier to tailor your website and content to meet their needs.
• Attracting New Customers : Identify keywords and phrases your audience searches. Targeting these terms makes your website discoverable, driving more targeted traffic.
• Supports Content Marketing : SEO ensures your valuable content reaches the right audience. It’s a crucial part of an effective digital marketing campaign.
• Enhances User Experience : A user-centric website is fast, mobile responsive, and simple to navigate. Make it easy for your audience to navigate and find the information they need.
• Competitive Edge : Most businesses are doing SEO. If you’re not, you’re giving competitors a head start in attracting online visitors.

Also Read : SEO for Startups : A Guide to Grow Your Business

How to Choose the RIGHT Web Design Agency

Selecting the perfect web design agency is crucial for the success of your online presence.

Tips to help you make the right choice for your business needs:

• Look at the web agency’s portfolio . See what websites they have made. A good portfolio will show variety and quality.
• Check out their team. Make sure they have skilled web designers and web developers .
• Read reviews from other clients. Happy customers often leave good feedback.
• Talk about your goals . The agency should understand what you want to achieve with your website.
• Ask about their web design process . You should know how they plan, design, and build websites.
• Think about the cost. The price should be fair for the services you get.
• Find out how they handle updates and support . Your website will need ongoing care after it launches .
• Learn about their expertise in SEO . Your website needs to rank high on search engines for better visibility.
• Check for digital marketing services . A good agency will also provide digital marketing strategy to promote your website.
• Ensure they think about mobile users . The majority of people use phones or tablets to go online.
• Ask if they follow the latest web trends . A modern design attracts and retains visitors.

Also Read : How to Choose a Digital Marketing Agency (That Gets Results)

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Web Design FAQs

Answers to common questions about the importance of web design.

What Is the Impact of Good Web Design?

Good web design helps enhance user interaction. This leads to longer site visits and improved engagement.

Your design also establishes brand reliability and credibility, influencing customer trust. This results in higher conversion rates, customer retention, and business success.

How Does Web Design Affect User Experience?

Effective web design ensures ease of navigation, enhancing user satisfaction. It makes information accessible and understandable, leading to a positive user experience.

Proper web design also caters to various user needs, making your site inclusive.

Why Is Responsive Web Design Important?

Responsive website design ensures your site works seamlessly on all devices, from desktops to smartphones.

This adaptability improves user experience in a mobile-first digital world. It’s crucial for retaining visitors and reducing bounce rates.

Why Are Aesthetics Important in Web Design?

Aesthetics grab attention and make a good first impression. It conveys brand values and personality, fostering user connection.

A visually appealing site also builds trust and encourages exploration.

Can the Style of My Website Really Impact My Business?

Definitely. The style of your website reflects your brand identity. It influences how customers perceive your business, impacting trust and credibility.

A well-styled site can also lead to increased customer engagement and sales.

How Does Web Design Affect SEO?

Web design influences SEO through site speed, mobile-friendliness, and user engagement.

A well-designed site also facilitates easy crawling by search engines. This improves ranking, visibility, and organic traffic.

How Does Web Design Affect Website Performance?

Design choices impact website load time and responsiveness.

A well-designed website offers smooth navigation and functionality, enhancing its performance.

This leads to better user experiences and higher search engine rankings.

Do I Need Professional Help to Build My Website?

Yes, we recommend professional help to create a website for your business. Experts bring design proficiency, technical skills, and SEO knowledge.

Working with an expert also ensures a high-quality, effective website that meets your business goals and user expectations.

Do you want your website to soar in the digital realm? Explore our custom web design services .

We’ll build your website with cutting-edge design and SEO strategies, ensuring it stands out and accelerates your business success.

Disclaimer : We used AI to generate this content. Rory Piecuch , our SEO Specialist carefully edited and fact-checked it for accuracy and reliability.

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• Design Principles

8 Reasons Why Web Design Is Important

Are you out to redesign your old website or keen on building a new site for your business? One of the primary pillars you need to focus on during this process is a good web design that is a make-or-break element for your brand’s online presence. Here, we look at eight reasons why web design is important.

1. It enhances your SEO strategy

The primary reason for investing in a website should be to enhance your brand’s visibility, and this is best sustained through a comprehensive SEO strategy. However, before you develop strategies for running these campaigns, you need to consider how web design affects SEO .

Typically, a site’s usability is determined by its web design process, which influences how vital on-page elements come together. Consequently, this will impact how search engine spiders crawl and index your website, making it impossible to attain better search engine rankings without first improving on these elements.

2. Sets the first impression

You must never undermine the power of setting the best first impression for your business, regardless of your target audience. An unappealing or outdated website will negatively impact your audience, deterring them from browsing through your pages. As such, you must prioritize leaving a lasting impression on everyone who visits your site by ensuring your website is visually appealing, highly responsive, and has fast loading speeds.

3. It builds brand trust

A sure way to enhance your online brand is by having a professional-looking website. Beyond making an excellent first impression, a clean and simple web design is a foundation for building trust with your target audience. Remember, improper design elements, including crowded visuals, slow-loading pages, and hard-to-read text will harm consumers’ perceptions of your brand. To avoid appearing untrustworthy, you will need to focus on utilizing impactful design elements that will send the right signals to all your visitors.

4. Step up your competitiveness

The internet has made the competition more rigorous, and with your target customers having so many options at hand, you need to give them an extra reason to trust your brand. A well-designed website is bound to attract more customers and help you rank better in search engines. It also helps distinguish your business from other competitors by allowing you to tailor the look and feel of your pages to build a strong visual brand identity .

5. Improves conversion rates

The ultimate goal of your website should be to convert as many visitors as possible into customers by instantly appealing to them. A professional web design is a foundation for increasing your conversion rates since it propels your site’s visitors to continue browsing through your pages by providing them with an enhanced user experience. It gets better as elements such as mobile-friendliness enable you to appeal to a broader customer base, allowing you to pull in traffic and attain more customers.

6. Enhances usability

We are in an age of convenience, and no customer will bear with a site that takes too long to load, has visual clutter, or is hard to navigate. Professional web design saves you from these limitations by making it easier for users to navigate your site while enhancing appeal and responsiveness across multiple screens. Coupled with the proper use of colors, styling elements, and powerful call-to-action buttons , you will have a website that is ready to convert.

7. Maintain brand consistency

Maintaining brand consistency online and offline is paramount, leaving you responsible for tailoring your website to align with your company’s theme and imagery. Efficient web design will further ensure that the same fonts, colors, styles, and layouts are used on all pages. This will help maintain the much-needed consistency in your website, giving users a better overall experience and feel of professionalism.

8. Enhance your customer satisfaction

Set yourself up for success by showing your target audience how approachable your business is by having a properly-designed and responsive site. The appeal of your website exemplifies how you handle your customers as it shows the level of attention given to this critical digital interface between a business and its market.

A website’s design needs to be a top priority as it is the foundation to creating a robust online presence for your business and building your brand’s reputation.

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Why is Web Design Important?

It can be difficult to understand why most businesses are willing to pay top dollar for web design work. After all, having a functional website matters more than how it looks, right? Unfortunately, this isn’t the case. Today, the most important aspect of an online business presence is the web design .

This means that businesses should always try to find the best web styles that work for their businesses. Although there are several people who can create websites, it takes a skilled person to design a website that looks polished and functional. Here are some more reasons why web design is important to good business.

A Good Site Increases Customer Conversion

When a business has a well-designed website, it becomes easier to get more customer conversions. This is because a well-designed website uses its elements to lead customers directly to what they need without distractions. It also inspires confidence that any transactions that take place on the site will be secure and private. 

A Responsive Website Helps Businesses Reach More Clients

According to a recent research study by Pew Research Center , it was discovered that more and more users are using their mobile phones to do business. A responsive website automatically adjusts to mobile screen size. This means that businesses need to design websites which are responsive, to reach customers who are on-the-go. 

Websites Help in Business Branding

A poor-looking website could damage the brand of any company, and a scummy-looking website drives customers away. However, an elegant website could help people connect with a business’s branding. A website with a user-friendly page tends to attract more clients to businesses.

Why Should You Consider a Future in Web Design?

The news we peruse online, the websites that we browse, and the gifts we order online are made possible by web developers. These professionals are heavily involved in website creation, from basic web design aesthetic properties--such as color and layout; to more technical aspects of a website--such as how it can handle a given amount of traffic.

Get Formal Education

While you can learn coding languages on your own without a formal education, you will discover later that there is much more to web development than coding. Web developers who can use their coding skills in a broader context have an advantage. This is why you need formal education to help you develop and gain foundational knowledge of web development practices, expose you to project management and other problems that require problem-solving, and also encourage you to think critically.

According to the BLS, web developers should have some important basic technical skills in CSS, HTML, and JavaScript. However, the heart of a web designers’ training is in design. If you are interested in becoming a web designer, you need to learn about multimedia applications and graphics, typography and color theories, and design and layout techniques. 

Important Qualities and Skills of a Good Web Designer

To help you in your journey to becoming a successful website designer, you should be:

• Detail oriented
• Customer oriented
• Able to handle criticism

Sometimes you don’t need to be qualified to get the job, but you’ll need to prove that you have skills in:

Creativity and graphics design: You need to know how to tailor your creativity and graphic skills to suit your clients’ needs.

Technical aptitude: To become a successful web designer, you should be able to code using HTML, XHTML, Flash, JavaScript and other coding methods. Knowledge of graphic-editing software such as Photoshop and InDesign may be necessary. Additionally, it’s important that you also understand server-side technologies such as .Net and PHP.

People Skills: Regardless of whether you will be working for a large company or independently, you should know how to interact with clients who may not know how to communicate what they want.

Web designers assist companies by creating user-friendly, appealing websites and mobile apps. This has made them indispensable in the business environment today, because a company’s online presence makes a big difference in its bottom line.

Are you interested in the world of web design? If you want to earn a Bachelor of Science in Computer and Information Science with a Major in Software Development - Web Design and Development Track , consider ECPI University for your education. With year-round classes and an accelerated schedule, you could earn your bachelor’s in as little as 2.5 years. For more information, connect with a friendly admissions representative today .

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Why Web Design is Important and What Makes it Good?

Why is web design important.

When creating a website for your business or perhaps redesigning your website, you might be asking yourself why web design is important and what makes it good. How do you determine this, and how can you ensure that you cover all the essential website design principles?

The truth is that website design and development is about more than just looking pretty. It’s one of the most critical factors contributing to whether the user has a good or poor experience while browsing your site, directly influencing the overall impression of your brand.

We discuss why you should invest in a  good web design  and how it will continue to serve you for years to come.

We’re not exaggerating when we say that web design can make or break your business. Don’t believe us? We’ll let the stats do the talking. 75% of consumers say that they make snap judgements of a company’s credibility based on their website design.

If that on its own does not already convince you to consult an agency for professional website design, keep reading as we break down the many benefits of a good website and the downfalls of a bad one.

Importance of a Good Website for a Business

There are many benefits to having a sleek, beautiful, and easy-to-navigate website. Here are just a handful of the top benefits.

Key Benefits of Having a Great Website Design

• Gives a Good First Impression
• Helps You Rank on Search Engines like Google
• Makes You Seem Credible and Approachable
• Helps to Get Leads and Convert Sales
• You Can Measure Up to Competitors
• Gives You a Brand Personality

What Makes a Good Website?

A successful website has all the ingredients, which reflects in the rewards, whether that’s leads, sales, or page views. Whichever metric you want to focus on, getting the web design right will help you achieve the goal. Here are the most important web design principles to pay attention to.

Important Website Design Principles 

Here are some of the elements that contribute to a good website design.

UI/UX and Website Layout Design 

Responsive mobile website design, quality content: copy, imagery and videos , call to actions (ctas), credibility like social proof, brand identity and consistency .

Web page design and layout must not only look good, but it must also serve a purpose. 77% of agencies are of the opinion that a poor website user experience (UX) is a weakness for their clients. So even when they get the visual elements like colours and fonts right, they could be ruining all that hard work with a poor user experience!

You must, therefore, always go back to what the user will see and experience. What makes a great website is when they can easily navigate and get the information they are looking for. If it takes them too long or looks overwhelming, they will close the tab on your site.

Our attention spans are especially short nowadays, so ensure that the most important information is front and centre for all to see.

Think about how often you view content on your phone. How many websites have you opened on your mobile? We’ve all landed on a website where we had to try and scroll or pinch to make the content legible. It’s an unnecessary headache!

Statistics suggest 85% of adults believe that a website must look just as good on their mobile than on their desktop. What does this mean for your website design?

Well, you need to ensure that the display adjusts to the pixel width of the device you are viewing the website on – whether this is a desktop, smartphone, or iPad. Always check that your website is mobile responsive before you go live.

One of the biggest mistakes businesses make is using images that are too large on their website. And this results in a painfully slow loading website and images that take forever to open. Research suggests that 39% of users will stop viewing your website if the images won’t load or are taking too long to load.

Even when you get the images right, you also want to consider adding video. Customers are ten times more likely to interact with a video than images, so why not take advantage of that?

Copy is another element to a website that people do not pay enough attention to. When you have poorly written, jargon-littered copy, it will not impress your customers. It will make them yawn! Make copy part of the design, with snappy headlines, subheadlines, and short paragraphs that are straight to the point. Remember that readers will skim, not read in detail, so ensure that something catches their attention.

What is the purpose of your website really? Yes, you want to give a credible, good first impression, but you also want them to take action! And to do this, you have to remind them and make it easy for them to do so with Call to Actions or CTAs. These are the Read More, Download Now, Contact Us, etc., buttons that you see throughout a website.

There is so much fake news and low-quality brands out there. And, as a result, it can be a real struggle to filter through all of these to get to the cream of the crop (you). Once your potential customer lands on your site, you want to give them that extra push with social proof such as case studies, testimonials, etc.

It’s shocking how many businesses do not have a Brand Guide outlining their selected brand colours, fonts, etc. If you’re one of them, your website is an excellent place to start!

You need to ensure that what you have on your website is carried through on all other business channels, including social media. This brand consistency makes your business easily recognizable and contributes to its credibility. Get your Brand Guide and website done first, and everything else will follow naturally.

How Will Bad Website Design Harm My Business?

As a local web design company in Oman, we’ve been designing websites for many years now. We’ve swooped in (that’s how we like to see it anyway) to save the day after clients have done so much damage to their credibility, experienced a loss in sales, low search engine results, negative reviews, and much, much more by having a poor web design or performance.

However, we believe that you can always turn it around and that it’s never too late to start fresh!

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The Significance of web design: unveiling its importance

Web design is the key to unlocking online success. In today's digital age, where first impressions matter more than ever, a well-designed website can make all the difference. It's not just about aesthetics; web design encompasses the art of creating intuitive user experiences, optimizing for search engines, and driving conversions. In this guide, we'll delve into the reasons why web design is so crucial and how it can propel your online presence to new heights. Get ready to transform your website into a powerful tool that captivates and converts visitors.

Jan 12, 2024

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Navigating the digital landscape.

In today's fast-paced digital era, the significance of web design cannot be overstated. Websites have become the virtual storefronts for businesses, serving as the first point of contact between a brand and its audience. In this article, we delve into the multifaceted importance of web design and its profound impact on user experience, brand perception, and search engine rankings.

Crafting a visually appealing interface

The power of aesthetics.

The visual appeal of a website is akin to a welcoming smile – it creates an instant connection. Studies show that users form opinions about a website within the first few seconds of visiting. A well-designed interface with eye-catching graphics and a cohesive color scheme can captivate visitors and keep them engaged.

Responsiveness matters

In an era dominated by smartphones and tablets, responsive web design is paramount. A site that adapts seamlessly to various devices ensures a consistent user experience, reducing bounce rates and enhancing user satisfaction.

User Experience: The Cornerstone of Success

Intuitive navigation.

Effortless navigation is the backbone of a positive user experience. A well-structured website , with clear menus and logical pathways, ensures that users can find what they're looking for without frustration.

Loading speed

In the digital realm, speed is of the essence. Slow-loading websites can drive users away and negatively impact search engine rankings. Optimal web design includes optimizing images, minimizing HTTP requests, and leveraging browser caching for swift loading times.

Brand identity: Beyond the logo

Consistency across platform.

Web design extends beyond aesthetics; it's a reflection of brand identity. Consistency in design elements, from color schemes to typography, fosters brand recognition across various platforms, instilling trust and credibility.

Establishing trust through design

A well-crafted website builds trust. Users are more likely to engage with a site that appears professional and reliable. Trustworthy design elements, such as secure payment gateways and transparent policies, contribute to a positive user perception.

SEO optimization: A key to visibility

Keywords and content harmony.

Search engine optimization ( SEO ) and web design go hand in hand. Integrating relevant keywords seamlessly into the content and meta tags enhances a website's visibility in search engine results. Striking the right balance ensures organic traffic flow.

Mobile-friendly design for SEO

Google prioritizes mobile-friendly websites in its rankings. Responsive design not only caters to user experience but also contributes significantly to SEO success. Mobile optimization is a non-negotiable element for a competitive edge.

Conclusion: Elevating online presence

In conclusion, the significance of web design transcends mere aesthetics; it is a strategic tool for enhancing user experience, solidifying brand identity, and boosting search engine rankings. Investing in a well-crafted website is an investment in the success and longevity of any online venture.

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Importance of a website: 10 reasons why it matters

Discover 10 examples underscoring the importance of websites and how having a robust digital platform amplifies online success.

• Development →

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A website is your brand’s gateway to digital success.

A strong brand presence isn’t just about visibility — it’s about making a lasting impact and resonating with your audiences. By merging design with functionality, a well-designed website can transform casual visitors into loyal customers, driving growth and solidifying your market position. 

Importance of a website for online presence

The shift online has changed how businesses interact, operate, and grow. In this digital-first landscape, a website is a unique online space, extending your reach beyond local borders and a local audience.

Beyond visibility and connecting your brand to potential customers, partners, and investors, your website also acts as a strategic platform. A well-designed website harmonizes seamlessly with marketing efforts, leveraging search engine optimization (SEO), content-first marketing, and social media integration to bolster brand awareness and engagement.

In an increasingly connected world where over half of consumers turn to the internet for solutions, reviews, and purchases, your website propels your brand to the forefront, driving growth and visibility.

10 reasons why your business needs a website

If you’re still wondering, “Do I need a website?” here are ten more benefits of a website that’ll help you answer that question:

1. Showcases credibility and professionalism

A meticulously designed and well-curated website doesn’t just represent your brand — it elevates it. Greeting online visitors with intuitive user experiences, polished designs, and responsive performance signals that every facet of your business matters. This attention to detail conveys professionalism, making visitors more likely to engage with and invest in your offerings.

Modern websites do more than appeal visually, they also cultivate trust. Since consumers often vet brands online before making a purchase, a top-notch website proves you prioritize every touchpoint in the customer journey. It instills confidence in users, demonstrating that you value your brand and the audience interacting with it.

2. Increases brand awareness

Your website directly reflects your brand, showing visitors who you are and what your business represents. Every web design detail, from typography to content style, contributes to your brand’s identity and personality. Such meticulous branding differentiates your business from competitors and extends its reach beyond local boundaries. By cultivating a distinct and memorable identity, you ensure your brand messaging breaks down geographical barriers, resonating far and wide. 

3. Provides 24/7 accessibility and convenience

Unlike a brick-and-mortar store with set operating hours, your website operates around the clock, offering products, services, and vital information without constraints. This constant availability provides unmatched convenience to potential customers and reinforces your brand’s dedication to meeting their needs. Build trust and foster a seamless user experience by ensuring visitors can consistently access content, shop, and find solutions on your site whenever they need to.

4. Enhances customer engagement

Interactive website features do more than display content — they actively engage visitors, converting passive browsers into leads and, eventually, loyal customers. Sharing industry expertise through blog posts, showcasing your authority via portfolios, and collecting user input through feedback forms all contribute to increasing engagement . 

When you encourage active visitor participation — whether through making a purchase, leaving feedback, or engaging in community forums — you cultivate more robust connections with them. Customers who feel a sense of belonging and value within your community are more likely to return for future purchases and become enthusiastic brand advocates, driving immediate sales and sustained growth.

5. Enables data collection and analysis

Every visitor interaction, from clicks to conversions, provides website statistics that help you better understand your audience’s preferences, pain points, and challenges. With integrated tools like Google Analytics, you gain insights into user behavior, trace traffic sources , identify popular content, and map out navigation paths. By continually monitoring and interpreting this data, you can make informed decisions to refine your offerings and website marketing strategies. Tailoring your approach based on these insights lets your business pivot and remain responsive to customer needs, enhancing engagement and bolstering retention.

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6. Amplifies search visibility through SEO

Following website SEO best practices enhances your brand’s discoverability. By crafting quality content that offers genuine value, incorporating keywords your target audience is likely to use, and refining your site’s mobile performance, you optimize for search engines.

When potential customers look for queries related to your industry or offerings, an optimized website signals to search engines that it’s a relevant and authoritative source. This signal boosts your site’s chances of achieving top rankings, making it more visible to potential customers. This prime positioning offers a dual advantage — it increases the likelihood of clicks, directing more targeted, organic traffic to your website, while reinforcing your brand’s credibility and authority in the eyes of those users. 

Since most users rarely venture beyond the first page of search results, an optimized site ensures you remain visible, accessible, and at the forefront of potential customer interactions.

7. Harnesses digital marketing avenues

Harnessing the full potential of digital marketing is pivotal for boosting your website’s bottom line . Your website anchors all your online endeavors. Every content piece you publish, email you send, and ad you run directs users back to this core hub. Through this centralized approach, your website offers a cohesive brand narrative, regardless of where visitors first encounter your business online. In the broader scope of digital marketing, this approach maximizes your influence and draws clear paths to conversion, weaving a cohesive, brand-enhancing story that increases profitability.

8. Evolves with audience preferences

Your website’s structure , from its content and design to its navigation, offers flexibility to adjust as trends and priorities shift, helping it remain relevant and user-centric. To promote a new product, consider crafting a dedicated landing page . If you aim to enhance user engagement, adjust website usability using direct feedback and collected metrics. Continuous updates and improvements also signal your brand’s dedication to delivering excellence and valuing customer feedback. 

9. Establishes a competitive edge

A polished website is a crucial differentiator, particularly when marketing a small business in a saturated market. It anchors your brand’s digital identity and reflects its dedication, foresight, and ambition. When customers assess options online, a compelling website can tilt the scales in your favor, enabling you to stand out, even among industry giants. 

10. Centralizes control over content

Owning a website offers total command over your content. Unlike the confines of social media — where character counts, shifting algorithms, and content boundaries can hinder your message — a website provides significantly greater flexibility. 

On your site, you dictate everything, from the depth of your content and choice of imagery to the navigation paths visitors take. This control lets you meticulously tailor each site element for optimal impact. For example, strategic navigation paths can guide visitors smoothly, directing them to essential information or actions without overwhelming or confusing them, letting you present your brand’s story in its purest, most genuine form. Mastering this autonomy also ensures your website serves its purpose effectively, from informing visitors to converting leads.

Let’s get your business a website

A robust website is a foundational pillar for business success, increasing brand awareness, driving user engagement, and boosting conversions. And crafting that standout platform doesn’t have to be complex or challenging.

Offering a comprehensive, visual web development platform, intuitive design tools, and a wealth of resources, such as courses on developing a site plan and how to do a full site build , Webflow empowers you with everything you need to build your website from scratch. If you have limited time and experience, start your website journey by browsing thousands of responsive templates created by our design community or collaborate with design and development professionals through Webflow Enterprise . 

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Why Good Web Design is Important, and Why You Need It

• BY Bogdan Sandu
• 16 August 2023

In an increasingly digital world, a well-designed website is not just an aesthetic luxury – it’s a strategic necessity. Your website serves as a virtual storefront, a platform for interaction, and a reflection of your brand’s identity.

Good web design goes beyond visual appeal; it impacts user experience, search engine optimization, and overall business success. In this article, we’ll explore why good web design is crucial and why you need it for your online presence.

Creates a First Impression

Your website is often the first point of contact between your brand and potential customers. Within seconds of landing on your site, visitors form an impression that influences their perception of your business.

A well-designed website immediately establishes credibility and professionalism, while a cluttered or outdated design can drive visitors away. A visually appealing and user-friendly design creates a positive first impression, encouraging users to explore further.

Helps Search Engine Optimization

Search engine optimization (SEO) is pivotal for driving organic traffic to your website. Affordable custom web design plays a significant role in enhancing your site’s SEO efforts.

Elements such as proper HTML coding, fast-loading pages, and mobile responsiveness contribute to search engines’ ranking algorithms. A responsive web design, which ensures your site functions well across various devices, is particularly important in today’s mobile-centric world.

Creates Sequence

Effective web design guides users through your website with a logical sequence. Clear navigation and intuitive layouts ensure that visitors can easily find the information they’re looking for. A well-structured website keeps users engaged and reduces bounce rates. By presenting content in a coherent manner, you lead visitors down a path that aligns with their needs and goals, increasing the likelihood of conversion.

How to Improve Your Web Design?

Improving your web design requires a strategic approach that combines aesthetics and functionality. Here’s how:

• Simplicity: Keep your design clean and uncluttered. Avoid overwhelming users with too much information or excessive graphics.
• Responsive Design: Ensure your website is responsive, adapting to different screen sizes and devices. This improves user experience and boosts SEO.
• Visual Hierarchy: Use contrasting colors, typography, and size variations to guide users’ attention to key elements and calls to action.
• User-Friendly Navigation: Design an intuitive navigation menu that helps users find information quickly. A well-organized menu enhances user experience.
• Fast Loading Times: Optimize images and reduce unnecessary plugins to ensure your website loads quickly. Slow-loading sites can lead to user frustration.
• Consistent Branding: Maintain consistent branding elements such as colors, fonts, and logo placement across all pages.
• Engaging Content: Combine appealing visuals with high-quality, relevant content to captivate your audience and convey your message effectively.

In Conclusion

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WEBSITE ESSENTIALS

What is web design? A comprehensive guide

• Jenna Romano
• Nov 26, 2023
• 16 min read

Web design has come a long way since the first site was published in 1991. With over one billion live websites on the internet today, it’s no surprise that this industry is here to stay. Wix is home to thousands of website design professionals, enthusiasts, and designers who are empowering the industry to reach new heights. So, if you’re here to learn more about the world of web design, you’ve come to the right place.

As a preliminary to learning how to design a website , this article will hone in on the role of web design and go over helpful tips by defining critical terms and ideas, and looking at examples that will give you further insight.

Ready to put your website design skills to action? Start designing your site now.

Here’s what we’ll cover:

What is web design

Web design vs. website development

Web design tools

Principles of design applied to websites

Website layouts

Functional components of web design

Visual elements of web design

Website maintenance

Web design inspiration

01. What is web design?

Web design is the art of planning and arranging content on a website so that it can be shared and accessed online with the world. A combination of aesthetic and functional elements, web design is a type of digital design that determines the look of a website—such as its colors, fonts, graphics and user interface (see our guide on website design best practices ).

Today, creating a website is one of the pillars of having an online presence. Because of this, the world of web design is as dynamic as ever. It is constantly evolving, including mobile apps and user interface design, to meet the growing needs of website owners and visitors alike.

Web design is often a collaborative process that combines knowledge and tools from related industries, ranging from web design statistics to SEO optimization and UX. Web designers will often bring together professionals from these areas who can optimize performance and focus on the larger process and outcome.

Learn more: Why is web design important?

02. Web design vs. website development

The first step in our web design journey is to clarify the difference between web design and website development, since the two are closely related and often (mistakenly) used interchangeably:

Web design refers to the visual design and experiential aspects of a particular website. We’re going to dive into more detail about web design throughout the rest of this article.

Website development refers to the building and maintenance of a website’s structure, and involves intricate coding systems that ensure the website functions properly.

The following are some basic markup languages most commonly used by web developers to build a website:

HTML or HyperText Markup Language, is a coding language used to create the front end of websites. It is written to include the structure of a web page and carried out by web browsers into the websites that we see online.

CSS or Cascading Style Sheets is a programming design language that includes all relevant information relating to a webpage’s display. CSS works with HTML to design the style and formatting of a website or page, including the layout, fonts, padding, and more.

However, if you use a CMS (a computer software application that manages the digital content of a website) you can learn how to make a website and make updates without the knowledge of using code. Wix is an example of a CMS, which functions as a user-friendly system for website content development. Wix even offers you a way to design a website with AI , as well as an advanced solution for web designers called Wix Studio.

Continue reading: Wix vs. Wix Studio

03. Web design tools

Web designers require their own unique set of tools to create and design. There are a few key elements that will determine which types you’ll use, and at which stage you’ll need them.

Here are a few questions to consider: How big is your team? What kind of budget do you have? What kind of technical requirements will your site need? What is the overall aesthetic you wish to achieve? Will you create an adaptive or responsive design? What is the purpose of your website? The answers to these questions will also help you understand​​ which kind of website builder you want to work with, or other design software tools.

Website builders like Wix are great since they don’t require code, and come equipped with a range of ready-made templates suitable to every industry. For novice web designers, website builders are a great foundational tool that can easily be customized both in terms of visual elements and functionality. For more experienced web designers, Wix Studio is the ideal platform with more advanced features for layouts, interactions, effects and designed assets.

Design software tools such as Figma , Photoshop and Sketch can be used to create wireframes, custom features and design elements. However, the major difference with these tools is that all elements must be converted to code. While these tools offer creative flexibility and collaborative integrations like hand-off features to web developers, they can require more time, knowledge and resources.

As you gain more experience with a range of web design tools, you’ll know which are best suited to you and your business needs.

04. Principles of design applied to websites

One of the first parts of understanding what web design is knowing what good web design is—and how to achieve it.

We can have a look at the principles of design for reference, a theory practiced by artists and designers which outline the visual qualities any composition should aim for. Applying these principles to web design can help beginner and advanced web designers alike achieve a site with a harmonious look and feel.

Of course, these are not strict rules to follow, but rather guidelines to learn how we can apply the various elements of a website’s design. Take it from Picasso, “learn the rules like a pro, so you can break them like an artist.” Once you understand the goals of web design and become more comfortable with each website element, you can tweak the approach with a more creative touch.

Let’s explore the following principles:

White Space

Visual balance means ensuring that none of the elements in a single composition are too overpowering. This can be applied to web design by drawing an imaginary line down the center of a webpage and arranging elements so that the visual weight is equal on both sides.

There are two main ways to achieve balance on a website:

Symmetrical balance is when the visual weight on both sides of that line are equal and arranged like a mirror image. When applied to your web design, this can evoke feelings of balance, beauty and consistency.

Asymmetrical balance is when the visual weight is equal on both sides, but the composition and order of elements will vary (i.e., not a mirror image). A balanced asymmetrical design is considered a modern website design approach and will create a more dynamic experience for the viewer, while maintaining a harmonious composition.

Contrast refers to arranging juxtaposing elements in a way that highlights their differences: dark and light, smooth and rough, large and small. When contrast is in the picture, it’s dramatic and exciting qualities can captivate visitors as they scroll through your site.

The principle of emphasis reminds us that not all website elements are equal. Whether it’s your logo , a CTA, or an image; if there’s something on your webpage that visitors should notice first, applying the principle of emphasis with the use of bright color, animation, or size will ensure it's the dominant aspect of your composition.

When applied to web design, movement is what guides visitors from one element to the next. By controlling the size, direction, and order of elements on an individual web page’s composition, you can direct the movement of the viewer's eye throughout your site.

Rhythm refers to the repetition of elements in order to create consistency, cohesiveness, or to amplify a certain message. Repeating characteristics such as your logo, brand colors, including complementary colors , and using the same typeface, will also strengthen your brand identity and presence on the web.

Placing your business name at the bottom of your homepage is simply poor web design practice. Can you guess why? First-time visitors would have to scroll all the way down your site to know who you are. This is something we understand from the principle of hierarchy, which teaches us that the most important content should be placed in a prominent spot where visitors immediately see and interact with it.

White space

In art and design, any area of a composition that’s void of visual elements is referred to as white space (psst: even when it’s not actually white). This might not seem like a critical thing to pay attention to, but the conscious arrangement of white space in web design will give the visual elements of a webpage room to breathe. It can also help achieve other goals in your composition, such as hierarchy, balance, emphasis, and more.

Unity is the culminating effect of all the individual elements you’ve added to your site, ideally resulting in one harmonious composition. The goal of unity in web design is to ensure that visitors will not get overwhelmed, confused, or turn away from your site.

It might take a few tries to get it right, but once you achieve a unified web design, you can ensure that each aspect of your site plays a valuable role in its function and performance. This also means paying attention to what elements you include, where and how you position them, and if they are truly serving a purpose.

05. Website layouts

Planning your website layout is like setting its foundation, since it will determine the arrangement and sequence of visual elements on each page of your website. This critical step in web design plays a role in a site’s visual appearance, level of usability, and amplifying its message.

The best layout for your website can be determined by a variety of factors: the goals of your website, the message you want to convey to viewers, and what kind of content you’ll include. While there’s no “one-size-fits-all” solution, there are two major directions you can take:

Layouts to accommodate your content: The layout you choose should be fitting for the type of content. For example, if you want a layout that will showcase products you might go for one that leaves ample space for highlighting images. A blog layout, on the other hand, will need to convey new information in an organized way.

Common layouts: There are plenty of tried-and-tested website layouts out there. These tend to feel familiar to users, as they build on their existing expectations or past experiences of other websites. Since they may result in a more intuitive, easy-to-use interface, they can be great for beginners.

When designing a website of your own, you can use website templates in a wide range of categories to provide a solid infrastructure for your site’s layout. If you want to design a layout from scratch, we recommend using wireframes to start. This process will allow you to draft out the layout of your website before the implementation process.

06. Functional components of web design

Website functionality essentially refers to how your website works; everything from its speed and ease of use, to what specific actions can be performed on it.

At the risk of dating myself, when I think about how speedy and efficient websites function today—compared to the ‘90s (I can hear AOL’s dial up signal in the background), I’m reminded that we’ve come a long way. Given the advancements across the industry of web design, it’s in our best interest to utilize the modern tools available to guarantee our websites perform well, and are easy to use.

Let’s go over the components of web design that will affect how your site functions:

Adaptive design vs. responsive design

A single web design can consist of multiple pages and items to be viewed or used by the visitor. Website navigation is what lets visitors find the webpages they need after they arrive at your site.

Adding a navigation menu to your design is the best way to provide smooth navigation for visitors. A website’s menu links to multiple items on your site and serves the user by helping them navigate between different pages and sections.

Depending on your site’s design, you might choose between the following types of menus:

Classic navigation menu: This popular menu type is placed in the website’s header, presented as a horizontal list.

Sticky menu: Also known as a fixed or floating menu, this menu stays put as visitors scroll down the site.

Hamburger menu: A hamburger menu is an icon made up of three horizontal stripes that opens to a full menu once it’s clicked.

Dropdown menu: A menu in which a list of additional items opens up once visitors click on—or hover over—one of its items.

Sidebar menu: A list of menu items located on the left or right side of a webpage.

Speed measures how quickly your site fully loads after a visitor enters it. No one, especially in our fast-paced generation, likes a slow website. It’s got to be performing at high speed. In fact, studies show a 38% rise in bounce rates when a webpage’s loading time surpasses 3 seconds . No matter how pretty the web design is, you can’t compete unless you’re providing visitors with the smoothest browsing experience.

Many factors can affect the loading time of a page; some are related to a visitor’s own device or internet connection, while others might be specific to the website they’re attempting to browse. Today, there are proven practices and tools checking for auditing your site’s performance and improving the loading speed of its pages . You can also learn more about Wix Performance here .

SEO, or search engine optimization, is the process of optimizing a website so that it ranks well on search engines. Since it plays a big part of your website’s success, we think it deserves to be included here with the functional elements. The more people who are able to find you on Google means the more visitors you’ll have using your website.

Although SEO is an ongoing task, there are steps you can take to integrate website design with SEO from the get-go. For example with Wix’s SEO solutions, your site’s built-in infrastructure will already support positive performance.

There are a number of common SEO practices you can take before hitting publish, too: include headings in your content, add alt text to images, use meta descriptions on relevant pages, and choose a domain name that represents your brand or business.

Since the explosion of computer usage in the 1980s, the tech industry has constantly been exploring how human beings can better interact with technology. This is the practice of UX design —or user experience—and when applied properly to web design, it can have a great impact on the user’s journey.

The term UX is often used interchangeably with “user interface” design or “usability,”, which are really , in reality, a part of the larger UX vision. While UX designers are concerned with these aspects of a product, they are also involved in looking at the big picture, finding ways to perfect and develop the products, branding, design, usability, and function.

The process of is meant to ensure that a website encompasses high-quality interactions, content, products and services, by improving these seven factors:

Today, mobile devices account for over half of online traffic , making it critical to adapt our websites to the small screen. There are two types of styles that make it possible to shift a web design from its desktop version to mobile: adaptive design and responsive design. Knowing the difference between the two will come in handy, especially when choosing the website builder that’s best for you as most platforms will support one of the two:

Adaptive design involves creating different versions of the same website, where each can adapt to a different size screen, or browser width. For example, with Wix, our users can arrange the layout for their site’s desktop version, and will be provided with a mobile website adaptation that is customizable.

Responsive design i nvolves creating websites with a flexible grid. This creates a dynamic appearance, depending on the screen size and orientation of the device used to view it.

07. Visual elements of web design

A website’s visual elements are just as important as the functional qualities, and work together to shape its overall look and feel. From color schemes to fonts and video, these details play a role in user experience and the shaping of your brand. In the age of skim reading , it is especially important to make sure every element pops. In this section we’ll go over the visual elements of web design, along with some tips for making aesthetic decisions of your own:

Website header

Website footer, color scheme, website background.

A website header refers to the very top section of a website page, and is the first thing visitors see when they arrive at a site. In such a strategic location, a header is generally used to display a navigation menu, business name, a logo or contact information.

A website footer is located on the bottom of the page and is fixated every page of your site. Since it’s the last thing visitors will see, it’s a good place to add and repeat important information they may have missed, without taking up too much visual real estate. A footer is also a common place to include contact details, a map, an email sign up bar, or social media buttons.

When it comes to web design, your website color scheme will set the tone for your site. Not only that, but splashing a branded color scheme strategically throughout can play a key role in strengthening your online branding.

When determining a site’s color scheme, decide which hues will represent your primary color (the one that’s most dominant on your site), secondary color (used consistently, albeit more sparingly than your primary color), and the accent colors (used in clever ways to highlight certain details of your site).

Typography refers to the visual aspects of type, such as the choice of font and arrangement of text. A crucial part of web design, typography can be used to complement a website’s aesthetic style, or to strengthen the written messaging throughout a site.

When choosing the best fonts for your website, consider the fact that typography can be as important as the words themselves. You’ll want to choose fonts that are readable, suit the stylistic theme of your site, and above all—on brand. Similar to a color scheme, you can pick primary, secondary and accent fonts to direct the way a visitor experiences your written content.

Setting the tone for your page, the website background plays an important role in web design. Whether it’s static or animated, solid or textured—the background is what follows visitors consistently as they scroll.

You can upload any image or video to become your website background, use a brand color, go for a trendy gradient background or opt for a minimalist theme and leave it white. Whichever you decide, make sure it fits into the overall visual theme of your site and grabs visitors attention without being too distracting.

One way to add more excitement to a background is by implementing scrolling effects, such as parallax scrolling —a trendy favorite of both professional web designers and beginners.

In just a few seconds, your website imagery can strengthen the message you send to visitors. This might mean displaying your business’s products or location, uploading photos from an event, including a branded favicon , or using an icon maker to add a bit of flair to your site’s design.

Wix provides a rich library of free visual content - from stock photos to collections of innovative designs, like the transparent videos we purchase from some of our talented users. When working on a web design, our users also have the ability to upload their own images, stock photos from sources like Unsplash , custom animations or vector art.

One of the goals of web design is to set your site apart from others. Adding animation to a website is a great way to do that, and can help direct your users’ experience and action. You can include animation throughout your site to create a more dynamic experience for viewers, or to trigger certain reactions.

For example, try adding a touch of animation to:

A CTA button to encourage visitors to click

Elements like arrows to provide direction for users

Loading bars to make their (hopefully short) waiting time more exciting

Things that you want users to pay attention to, such as a lightbox for email signups

08. Website maintenance

The web design industry is one that’s constantly introducing new features, tools and solutions. The down side of this quickly evolving world is that it requires you - and your website - to stay constantly up-to-date and implement a website maintenance plan.

After you’ve completed your first design, you'll eventually have to update your website to ensure the content is relevant, and the design is not obsolete. While seemingly futile, any outdated elements on your website can negatively impact your visitors’ interactions, resulting in decreasing overall performance and sales.

Check in on your website at least once a month to make sure there are no bugs, everything works properly and that your information is current. When considering a redesign , think about the changes you can make to keep your web design relevant, improve it’s ease of use, or amplify its performance. This might mean adding fresh visual content, an extra page, working on SEO, or performing an accessibility audit .

09. Web design inspiration

Now that we’ve covered the basics of web design, it’s time to seek creative examples. Web design inspiration is everywhere, and we recommend you regularly browse through sites like Behance , Awwwards , and Pinterest to find new ideas.

Here at Wix, we’ve got our finger on the pulse of web design trends , and are constantly on the lookout for the best websites made by users. We love seeing what these proud website owners do with our product - from artists to small business owners, and everyone in between.

Check out the following “best of” websites for inspiration of your own:

30 Best Websites

Outstanding Wix Websites

21 Best About Us Pages

Homepage Design Examples

Effective FAQ page examples

Beautiful Contact Pages

Best Graphic Design Websites

Beautiful One Page Websites

15 Stunning Websites

Is your site irresistable?

Looking to start a web design business? Read our guide.

Web design FAQ

What does a web designer do.

A web designer is responsible for the visual appearance and layout of a website. They work closely with clients to understand their needs and goals, and then they create a design that is both aesthetically pleasing and user-friendly. Web designers use a variety of software tools to create their designs.

What are the 3 types of web design?

Can you teach yourself web design, what qualifications do you need to be a web designer, related posts.

The main principles of design and how to use them

10 website background design ideas that’ll elevate your online presence

The 9 biggest web design trends of 2024

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What Is Design Thinking & Why Is It Important?

• 18 Jan 2022

In an age when innovation is key to business success and growth, you’ve likely come across the term “design thinking.” Perhaps you’ve heard it mentioned by a senior leader as something that needs to be utilized more, or maybe you’ve seen it on a prospective employee's resume.

While design thinking is an ideology based on designers’ workflows for mapping out stages of design, its purpose is to provide all professionals with a standardized innovation process to develop creative solutions to problems—design-related or not.

Why is design thinking needed? Innovation is defined as a product, process, service, or business model featuring two critical characteristics: novel and useful. Yet, there’s no use in creating something new and novel if people won’t use it. Design thinking offers innovation the upgrade it needs to inspire meaningful and impactful solutions.

But what is design thinking, and how does it benefit working professionals?

What Is Design Thinking?

Design thinking is a mindset and approach to problem-solving and innovation anchored around human-centered design . While it can be traced back centuries—and perhaps even longer—it gained traction in the modern business world after Tim Brown, CEO and president of design company IDEO, published an article about it in the Harvard Business Review .

Design thinking is different from other innovation and ideation processes in that it’s solution-based and user-centric rather than problem-based. This means it focuses on the solution to a problem instead of the problem itself.

For example, if a team is struggling with transitioning to remote work, the design thinking methodology encourages them to consider how to increase employee engagement rather than focus on the problem (decreasing productivity).

The essence of design thinking is human-centric and user-specific. It’s about the person behind the problem and solution, and requires asking questions such as “Who will be using this product?” and “How will this solution impact the user?”

The first, and arguably most important, step of design thinking is building empathy with users. By understanding the person affected by a problem, you can find a more impactful solution. On top of empathy, design thinking is centered on observing product interaction, drawing conclusions based on research, and ensuring the user remains the focus of the final implementation.

The Four Phases of Innovation

So, what does design thinking entail? There are many models of design thinking that range from three to seven steps.

In the online course Design Thinking and Innovation , Harvard Business School Dean Srikant Datar leverages a four-phase innovation framework. The phases venture from concrete to abstract thinking and back again as the process loops, reverses, and repeats. This is an important balance because abstract thinking increases the likelihood that an idea will be novel. It’s essential, however, to anchor abstract ideas in concrete thinking to ensure the solution is valid and useful.

Here are the four phases for effective innovation and, by extension, design thinking.

The first phase is about narrowing down the focus of the design thinking process. It involves identifying the problem statement to come up with the best outcome. This is done through observation and taking the time to determine the problem and the roadblocks that prevented a solution in the past.

Various tools and frameworks are available—and often needed—to make concrete observations about users and facts gathered through research. Regardless of which tools are implemented, the key is to observe without assumptions or biased expectations.

Once findings from your observations are collected, the next step is to shape insights by framing those observations. This is where you can venture into the abstract by reframing the problem in the form of a statement or question.

Once the problem statement or question has been solidified—not finalized—the next step is ideation. You can use a tool such as systematic inventive thinking (SIT) in this stage, which is useful for creating an innovative process that can be replicated in the future.

The goal is to ultimately overcome cognitive fixedness and devise new and innovative ideas that solve the problems you identified. Continue to actively avoid assumptions and keep the user at the forefront of your mind during ideation sessions.

The third phase involves developing concepts by critiquing a range of possible solutions. This includes multiple rounds of prototyping, testing, and experimenting to answer critical questions about a concept’s viability.

Remember: This step isn’t about perfection, but rather, experimenting with different ideas and seeing which parts work and which don’t.

4. Implement

The fourth and final phase, implementation, is when the entire process comes together. As an extension of the develop phase, implementation starts with testing, reflecting on results, reiterating, and testing again. This may require going back to a prior phase to iterate and refine until you find a successful solution. Such an approach is recommended because design thinking is often a nonlinear, iterative process.

In this phase, don’t forget to share results with stakeholders and reflect on the innovation management strategies implemented during the design thinking process. Learning from experience is an innovation process and design thinking project all its own.

Check out the video about the design thinking process below, and subscribe to our YouTube channel for more explainer content!

Why Design Thinking Skills Matter

The main value of design thinking is that it offers a defined process for innovation. While trial and error is a good way to test and experiment what works and what doesn’t, it’s often time-consuming, expensive, and ultimately ineffective. On the other hand, following the concrete steps of design thinking is an efficient way to develop new, innovative solutions.

On top of a clear, defined process that enables strategic innovation, design thinking can have immensely positive outcomes for your career—in terms of both advancement and salary.

As of December 2021, the most common occupations requiring design thinking skills were:

• Marketing managers
• Industrial engineers
• Graphic designers
• Software developers
• General and operations managers
• Management analysts
• Personal service managers
• Architectural and engineering managers
• Computer and information systems managers

In addition, jobs that require design thinking statistically have higher salaries. Take a marketing manager position, for example. The median annual salary is $107,900. Marketing manager job postings that require design thinking skills, however, have a median annual salary of $133,900—a 24 percent increase.

Overall, businesses are looking for talent with design thinking skills. As of November 2021, there were 29,648 job postings in the United States advertising design thinking as a necessary skill—a 153 percent increase from November 2020, and a 637 percent increase from November 2017.

As businesses continue to recognize the need for design thinking and innovation, they’ll likely create more demand for employees with those skills.

Learning Design Thinking

Design thinking is an extension of innovation that allows you to design solutions for end users with a single problem statement in mind. It not only imparts valuable skills but can help advance your career.

It’s also a collaborative endeavor that can only be mastered through practice with peers. As Datar says in the introduction to Design Thinking and Innovation : “Just as with learning how to swim, the best way to practice is to jump in and try.”

If you want to learn design thinking, take an active role in your education. Start polls, problem-solving exercises, and debates with peers to get a taste of the process. It’s also important to seek out diverse viewpoints to prepare yourself for the business world.

In addition, if you’re considering adding design thinking to your skill set, think about your goals and why you want to learn about it. What else might you need to be successful?

You might consider developing your communication, innovation, leadership, research, and management skills, as those are often listed alongside design thinking in job postings and professional profiles.

You may also notice skills like agile methodology, user experience, and prototyping in job postings, along with non-design skills, such as product management, strategic planning, and new product development.

Is Design Thinking Right for You?

There are many ways to approach problem-solving and innovation. Design thinking is just one of them. While it’s beneficial to learn how others have approached problems and evaluate if you have the same tools at your disposal, it can be more important to chart your own course to deliver what users and customers truly need.

You can also pursue an online course or workshop that dives deeper into design thinking methodology. This can be a practical path if you want to improve your design thinking skills or require a more collaborative environment.

Are you ready to develop your design thinking skills? Explore our online course Design Thinking and Innovation to discover how to leverage fundamental design thinking principles and innovative problem-solving tools to address business challenges.

About the Author

Why web design is important and what makes it good?

When creating a website for your business or perhaps redesigning your website , you might be asking yourself why web design is important and what makes it good. How do you determine this, and how can you ensure that you cover all the essential website design principles?

The truth is that website design and development is about more than just looking pretty. It’s one of the most critical factors contributing to whether the user has a good or poor experience while browsing your site, directly influencing the overall impression of your brand.

We discuss why you should invest in a good web design and how it will continue to serve you for years to come.

Why is Web Design Important?

We’re not exaggerating when we say that web design can make or break your business. Don’t believe us? We’ll let the stats do the talking. 75% of consumers say that they make snap judgements of a company’s credibility based on their website design. 

If that on its own does not already convince you to consult an agency for professional website design, keep reading as we break down the many benefits of a good website and the downfalls of a bad one.

Importance of a Good Website for a Business

There are many benefits to having a sleek, beautiful, and easy-to-navigate website. Here are just a handful of the top benefits. 

Key Benefits of Having a Great Website Design

• Gives a Good First Impression
• Helps You Rank on Search Engines like Google
• Makes You Seem Credible and Approachable 
• Helps to Get Leads and Convert Sales
• You Can Measure Up to Competitors
• Gives You a Brand Personality 

What Makes a Good Website?

A successful website has all the ingredients, which reflects in the rewards, whether that’s leads, sales, or page views. Whichever metric you want to focus on, getting the web design right will help you achieve the goal. 

Good Website Design Principles

Online experiences are a window into your business so good website design is ultimately what gives your users the best experience possible with your brand but you can follow some common principles to ensure you start on the right track.

Here are the most important web design principles to pay attention to.

7 Important Website Design Principles 

Here are some of the elements that contribute to a good website design.

UI/UX and Website Layout Design 

Web page design and layout must not only look good, but it must also serve a purpose. 77% of agencies are of the opinion that a poor website user experience (UX) is a weakness for their clients. So even when they get the visual elements like colours and fonts right, they could be ruining all that hard work with a poor user experience!

You must, therefore, always go back to what the user will see and experience. What makes a great website is when they can easily navigate and get the information they are looking for. If it takes them too long or looks overwhelming, they will close the tab on your site. 

Our attention spans are especially short nowadays, so ensure that the most important information is front and centre for all to see.

Responsive Mobile Website Design

Think about how often you view content on your phone. How many websites have you opened on your mobile? We’ve all landed on a website where we had to try and scroll or pinch to make the content legible. It’s an unnecessary headache! 

Statistics suggest 85% of adults believe that a website must look just as good on their mobile than on their desktop. What does this mean for your website design? 

Well, you need to ensure that the display adjusts to the pixel width of the device you are viewing the website on – whether this is a desktop, smartphone, or iPad. Always check that your website is mobile responsive before you go live. 

Quality Content: Copy, Imagery and Videos 

One of the biggest mistakes businesses make is using images that are too large on their website. And this results in a painfully slow loading website and images that take forever to open. Research suggests that 39% of users will stop viewing your website if the images won’t load or are taking too long to load.

Even when you get the images right, you also want to consider adding video. Customers are ten times more likely to interact with a video than images, so why not take advantage of that? 

Copy is another element to a website that people do not pay enough attention to. When you have poorly written, jargon-littered copy, it will not impress your customers. It will make them yawn! Make copy part of the design, with snappy headlines, subheadlines, and short paragraphs that are straight to the point. Remember that readers will skim, not read in detail, so ensure that something catches their attention.

Call to Actions (CTAs)

What is the purpose of your website really? Yes, you want to give a credible, good first impression, but you also want them to take action! And to do this, you have to remind them and make it easy for them to do so with Call to Actions or CTAs. These are the Read More, Download Now, Contact Us, etc., buttons that you see throughout a website. 

SEO Traffic

A website that’s backed by a sound SEO strategy and has been structured to reflect this strategy, is enormously more like to bring in free, qualified traffic. You want your website to be found because it will give you the opportunity to connect with customers without needing to chase them. 

A website can be designed with SEO principles built into the foundation and it will prevent the need to return at a later date to invest in unnecessary restructuring and upgrades.

Credibility like Social Proof

There is so much fake news and low-quality brands out there. And, as a result, it can be a real struggle to filter through all of these to get to the cream of the crop (you). Once your potential customer lands on your site, you want to give them that extra push with social proof such as case studies, testimonials, etc.

Brand Identity and Consistency 

It’s shocking how many businesses do not have a Brand Guide outlining their selected brand colours, fonts, etc. If you’re one of them, your website is an excellent place to start! 

You need to ensure that what you have on your website is carried through on all other business channels, including social media. This brand consistency makes your business easily recognisable and contributes to its credibility. Get your Brand Guide and website done first, and everything else will follow naturally. 

How Will Bad Website Design Harm My Business?

As a growth driven web design agency , we’ve been designing high performance websites for many years now. We’ve swooped in (that’s how we like to see it anyway) to save the day after clients have done so much damage to their credibility, experienced a loss in sales, low search engine results, negative reviews, and much, much more by having a poor web design or performance. 

However, we believe that you can always turn it around and that it’s never too late to start fresh!

How to Choose a Web Design Agency 

When choosing a website design agency , you have to ensure that you don’t settle for anything other than the best. 

There are various stages to the professional website design process. Therefore, the website design company you work with must understand all the intricacies of website design and development and web design and marketing. 

Contact us today for all your website design services, and we’ll ensure your website is visually stunning and will help you reach your business goals.

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The good, the bad and the ugly: how to handle reviews on google my business

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The Meaning of Design: What Design Is and Why It’s Important

What is design? Let’s find out in this guide on design meaning and its application in various industries.

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What is design ? Most people think that design is about making things look pretty – a decoration. Art. But design is as much an art as it is a science. Cold and calculated process. Sometimes the detriment of pretty. Yet, the design is not allowed to fail. Design is for everyone and no one in particular. Website and mobile app design , as well as design in general, is a complex yet subtle process, it’s more than making things pretty.

Humans speak through languages and things speak through design. It seems today that nobody claims to speak a foreign language they haven’t studied but everybody thinks they know design .

Let’s dive in and try to understand – Why is design important?

• THE MANY-SIDED NATURE OF DESIGN

Your design doesn’t have to be original

Designers are not like their users.

• UX design is more than just usability

Design is not a stage of the project

Eye candy design works.

• Simple doesn’t mean minimal in design

Color in design

Typography in design, icons in design.

• For attention
• For feedback
• For progress

The many-sided nature of design

In simple and brief words, a design is a plan to make something.

“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.”  ― Charles Eames, American designer, architect, and filmmaker

The design meaning depends on the context and can also refer to a variety of other things. Design is the creation of an experience. It’s also the process of the said creation and how well it’s organized. On top of that, design is the result, i.e. the things we see, hear, and feel.

The meaning is so multifaceted, to the point that you can no longer say if a universal design definition is possible at all. You can, however, try to look at the sum of the parts to come up with a more realistic picture. So, Charles Eames said that design is all about purpose.

fantasizing… by SAM JI

The purpose of design

Every type of design exists to solve problems. To see the problem and find a solution, designers rely on data. So the toolset of the designer is based on research, not prettification.

It’s a common misconception that novelties and hype in design will sell a product. The only reason conventional and textbook design patterns exist is because they are tested, proven, and they work. According to Jakob’s Law of Internet User Experience , users spend most of their time on other sites, so it makes perfect sense to design for patterns for which users are accustomed.

We only implement new approaches if we are 100% positive they are better than the existing ones. This alone comes from a great deal of research.

The great design solution you are looking for is out there.

The real challenge is to find it.

Every time you make a user think through an ‘innovative’ navigation pattern or an unorthodox menu placement, it’s a chance to lose them. Not because they are dumb but because we gravitate to familiar things more than we do to the unknown. If we do go for it though, we make sure everything about the new design is bulletproof.

Attitude by SAM JI

Everybody has biases and it’s okay. Cognitive biases reduce the load and help us stay sane. That being said, it’s important to know whether your bias is damaging your design work.

Designers and owners know their product inside out. Their bias is called the Curse of Knowledge. It’s when you find it extremely difficult to think about problems from the perspective of lesser-informed people. On top of that, your goals are entirely different from those of the people you are building for.

People want to get things done, not listen about how cool you are.

What makes us different? If you are reading this, you are top of the food chain when it comes to computers. Most people are not and they don’t care. They don’t know what it takes to build a digital product just like we don’t know what it takes for our computers to work off the power line. Everybody knows something no one else does.

Oddly enough, the more employees a design company has, the stronger their detachment from real users. No matter how good they think they are. Ask Google about Buzz.

That is why it’s vital for design agencies to keep it humble and always research their users, study their goals and pains. The more we know about our users, the less biased we are. Eventually, people will have their own habits and biases about our product. But we have got to convert them first.

Submerged thoughts by SAM JI

UX design is more than just about usability

Usability is about making a product for people to accomplish their goals. UX design is a lot more robust than just that. It brings delight and meaning to ordinary things. Good UX design matters because it makes every step enjoyable, even the negative ones. If there is no network connection, the website should not die. If a page doesn’t exist, the 404 should not be a bummer. That’s a UX design job. It goes further beyond the familiar definition of user experience .

Here are some important UX design principles :

• Good design will crack you up. User satisfaction is no longer a goal. It’s a default every design solution should be in line with. However, the fun and delight are the goals. The hard sell times are past. Modern design seduces and brings pleasure.
• Good design will eat your money and make you feel good about it. Practical value is only a part of what people are willing to pay for. Another part is happiness. If your design makes people feel good, they will forgive you for technical issues and bad updates. How to make them happy? Be genuine and honest about your work. Listen. Change.
• Good design feels like a person. For people to care, they have to empathize with something. If a product is designed in a way that favors everything, it favors nothing. You make a social impact by having a strong distinctive voice, promoting the right kind of values, and identifying with your audience. No matter what type of business you do, there has to be a human side to it.
• Good design has meaning. Meaning connects people with objects. If that connection is meaningful, it will stay for years. The design should empower people to establish the connections they need to feel free, capable, and enlighted.

cover art by SAM JI

Design that Stands Out

Crafting Memorable User Experiences

What is design for deep tech circles? There is an idea that it is a time in the project when they draw sketches of the interfaces. It is not. Design starts when the owner first puts together the image of the product and ends when the project is done which is never done.

The choice of a business model can’t rely on the goals of the owners. There might be a natural talent and an insane gut feeling but it would be foolish to rest on them.

Knowledge of how the product could fit into people’s lives is UX. Knowledge of how to implement it is UI.

UX does not result in UI. It penetrates production, testing, analytics, support, and updates that follow the creation of just interfaces. Those who realize that a designer is more than just a pencil, end up with a consistent and reliable product as opposed to a patchwork of narrow tasks.

A business owner shouldn’t be surprised when no other than a designer will start asking them about their business strategy. In fact, a designer will only be drawing the UIs for 12.5% of the time they’ll be involved in the project.

It might appear that design, especially the digital one, takes itself too seriously. Indeed, there are usability geeks who don’t believe in the impact of design . They exemplify it by the unattractive likes of Reddit and Craigslist.

Design is no place for extremities. When there’s looks not backed by proper functionality, it’s empty. When it’s just handy and useful, there’s no emotion tied to it and it is also bad. To find the balance between usability and aesthetics, we need to know how attention works and what makes something perceived as beautiful .

To reach more people, your expertise has to spread thin and let emotions onboard users. The visual design drives emotion.

This is how web design works. The vibe of a website decides whether a person will stay and discover the features. Design is engineering in the sense that we know how to engineer delight. Through visual design, we bring meaning to ordinary things and help people find value.

An illustration is a shell for something that it represents on a deeper level. When we designed a professional platform for architects, we created an animation of elements that mimics the behavior of a construction site.

It might look subtle and may not seem worth the struggle at the early stages of design like wireframing and prototyping. But it’s important for a designer to keep in mind the image of the finished product. More so, the way you visually present your digital product says a lot about the brand in general.

No matter how good the service, if it doesn’t care for itself, neither will the people.

For skeptics, no attractive things don’t work better but they are always worth a try. Beautifully designed products get half of their credibility because of the visual appeal. It’s the developer’s job to pull the rest of the features to that level. Most people think if it looks good, it has to work well as well.

“ Usability is not everything . If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other.” – Joel Spolsky

This is the impact of design . How the product looks while working is a game-changer.

closer view by SAM JI

Simple vs minimal in design

If you make a rating of comments on Dribbble , the ones that feature the words ‘clean’ and ‘simple’ will be well ahead of the rest. Simplicity has long become one of the staples in design. Because of that, there appeared a bunch of false beliefs that use the term ‘simplicity’ with regard to things that end up being far from simple. So what design is simple and what is minimal?

It’s important to know the distinction between the two UX design principles :

Simplicity is a reduced complexity

Minimalism is a reduced quantity

The practice of reducing and decluttering is a discipline of its own. To know what to reduce means to have confidence there will be no tension put on a user as the result of our design experiments. It’s called friction. Every design decision we make has to reduce friction. Sometimes it coerces designers into minimalism, hence the thriving trend for minimalism in web and app design. But it’s important to know where to stop.

Reducing the volume of text on buttons means substituting it with icons. But how universal are the icons? Are you 100% confident your mute icon is unambiguous and won’t mean radar to some? The Floppy Disk “Save” Icon is starting to lose a whole generation of people who have never seen one in real life.

Minimal interface design is not purpose-driven. It’s a style. Simplicity comes from our understanding of the experience no matter how many elements of design UI has.

The design has to be visible first so that it won’t do harm. The notorious hamburger menu has taken a beating but made its way into the designers’ minds and earned respect. What this shows is you can’t force minimalism and count on simplicity.

All Adobe products are insanely non-minimalistic. At the same time, they are perfectly clear in terms of performance and functionality. You can research the interface and make it simple, yours. But you can’t make yours something that’s not there.

To demonstrate the magnitude of the issue with simplicity and minimalism, let us bring Nielsen Norman Group’s UX case study of Tesla Model S’ 17-inch screen car interface. The main idea is that by mounting this tablet-like device on the dashboard, Tesla tapped into a realm of drivelessness and made the experience way more simple. They minimized the driver’s input but created a new pattern of behavior that might appear dangerous.

Take lane assistance. It minimizes the driver’s efforts to change lanes on one hand and dissolves their attention on the other. An engineer’s urge to minimize the pattern might cost someone their life.

Designers have to step in and take responsibility for the mental state we put people in with our products.

If it’s driving, we can’t simplify it and give people a full sense of security because. We can’t know all the possible outcomes of all the possible scenarios. Let people stay in charge, but make the experience clear and enjoyable.

Vintage wheels by SAM JI

User interface design

A user interface is the main touchpoint of a designed product and a user. The UI design is about providing a user with the simplest and most efficient way to interact with a product. In that sense, a designer has to be well aware of the following design thinking process steps :

• Condition or where the UI exists.
• Content or what the UI looks like.
• Context or who operates the UI.

Understanding each of these three gives a designer the most important tools to build a visual solution for any type of product.

To become visual, elements have to be designed. Those which are visible by nature, need design even more.

The UI has several fundamental elements of design that all have to be addressed with high-level awareness.

What most people and, sadly, many designers know about color does not do it enough justice. Color is the first thing we’d notice but the last we’d understand. Colors can’t be explained and described unless seen. They can’t be changed but can be learned and used. This is how nature communicates with you, and that is why color is so important in design. Ben Hersh wrote a great guide to color in design , you might want to check it out to better understand the question.

“Colors are powerful symbols by which you live or die; they’re worth paying attention to.” – Ben Hersh

Psychology separates color studies into a standalone discipline. Marketers know the basics of color theory in design and use it to stimulate people’s sense of security, alert, and so on. Designers use color to speak instead of words. Yet, colors don’t exist outside our consciousness.

Before the age of digital screens, people used colors as attributes of physical objects. That’s why there are so many color names attached to the toponyms (names of places). Like umber named after the soil in the Italian region of Umbria and turquoise from the French for “Turkish”. To become a recognized color, it had to exist in the real world.

As our understanding of color grew stronger, color theories began to pop out attempting to define, systemize, and classify colors.

From the Middle Ages to the 1970s’ advent of HSL and HSV color models, all the exploration and discovery lead us to the three colors: red, green, and blue.

Out of the combinations of these three, you can get virtually any color. However, this is the set we decide to stick to today. It has been different before and it might change in the future. There is no such thing as primary colors apart from those we decide to consider as such.

Prism by Jack Sabbath

We differentiate the current color models depending on the media they will be displayed on and the purpose of the visual presentation. We might leave out some colors which are not visible on the screens or include those which are not visible by the eye. Modern color technology is controlled by mathematics. But the problem is the variability of conditions under which we see these colors.

A modern color theory puts our brain in charge of our color perception depending on the context and looks to find the schemes and methods of producing colors accordingly.

“The color spaces we can see look more like psychedelic pinecones.” – Ben Hersh

Colors are the products of physics and mathematics but also intuitive and elusive enough to never let us rest.

Another thing that pops up every time there’s a talk about digital product content is typography. Technically, being just a shell for the meaning, it sometimes can be as significant as the meaning itself. Because if it doesn’t represent that meaning in good fashion, it will go unnoticed.

Text is the strongest medium of information. It might not be so much in terms of emotive response but definitely is in terms of being informative. Text is delivered by means of fonts, or typefaces, in general – typography.

Certain things only exist in one representation – text.

Typography is a design patrimony. Like any other design-specific method, typography is purpose-driven but also aesthetic. As a functional element, typography in the UI is used to guide people, invoke an action, and help them through the entire experience. That’s about the headings, titles, text in menus, buttons, CTAs, and so on.

Pet Care Website by Shakuro

When it comes to typography as an aesthetic element in web design, we implacably steer towards branding . Words express individuality which is the core of identity. Designers can boost that individuality through the usage of typefaces to reflect the unique character of a brand.

Typography as part of branding helps the product stand out.

Scroll by Yoga Perdana

Because nobody has time. We have lists everywhere . Lists are how we make sense of the abundance around us. We list foods, apps, TV channels, even friends of Facebook. This helps us structure the information and memorize it better. No wonder lists have made their way into web design where everything can be categorized. That’s how features, services, advantages, and payment plans started being aligned in lists.

Turned out, lists are good for structuring but do no good in the visual aspect.

For a list to become an attention anchor, it has to have a visual element to it. Compare the classic heading-text combo and an icon-heading-text combo:

MaRc – Diner List Component by Paarth Desai

Game designers took it even further and created systems of logically-connected icons representing different in-game assets. This is called Visual Synonymity .

Rank System by 60.o

There is a fine line between icons that convey a design meaning covering all bases in case the textual meaning is missed and pure decorative-functioning icons. We make sure icons work in the first place, which means they motivate a user to do what we expect from them.

Ideally, icons should work the way emojis do – as a universal language flexible enough to deliver any message cross-culturally and obvious enough to leave no second guesses 💡

Animation in design

Every physical object moves. They might be still technically, but in relation to the environment, they all move. As the Sun goes over a stone in the woods, the game of light and shadows enlivens the dead stone.

Our eyes and brain are designed to capture movement because it bears a lot of information. It’d be a shame to leave it unaccounted for.

Motion is the first thing we see in the product along with color, images, and typography. These four are the main contributors to the brand’s/product’s personality. It’s important for a product to have a stance on how it’s elements move and what stands behind that movement. But first, why animation is important in UX design:

• Illustrative. It can demonstrate the functionality or help understand it better.
• Amusing. Value can be expressed in many ways. Positivity is one of them.
• Familiar. We expect certain reactions from certain actions. Animation familiarizes.
• Engaging. We tend to follow patterns and animation is a great source of those.

Triumph Motorcycle Shop Animation by Shakuro

The reason to animate the interface depends on the goal of that specific interaction. Let’s take engaging a user and directing their attention. Since movement is something we instantly see, it makes sense to use animation for things like banner ads and spams. Ads aren’t expected to sell the product, as much as they hunt for views. A view is a sell and they will get it from you by using cheap tricks. Banner ads animation is definitely a cheap trick that works.

What are the principles of design in animation?

The principle itself is innocent though. More so, if we use animation to direct users in a way that helps them, the same banner ad principles might contribute to a good UX. For example, a file sending gone wrong does not have to be a pop-up with an error code or a “whoops” type message. We can attract attention to this by using a meaningful motion graphic.

Mail Warning Icon Animation by Ömer Korkmaz

This animation won’t get you confused about the success of your sending and will make sure you address the issue whatever that is. At the same time, it won’t be too intimidating because the animation is done in a friendly way.

Animation magnifies the satisfaction you get from successfully performing a task. The more complex the task, the more rewarding it should be. Motion is how we convey the mood and the attitude of a product to the user’s actions.

Submit Button by Claudio Scotto

Such animation can cover up the time needed to complete the technical request or form submission. The spinning bubble ensures there is work going on and appeals to our natural feeling of completion.

Most web processes have designated patterns that people recognize and expect. At the same time, with a variety of devices and screen media, it’s extremely challenging to maintain the same behavior with a lesser estate. This means we have to divide certain processes into comprehensible bits while mapping the entire progress.

This is how Google addresses a rather complicated and long process of copying information to Pixel phones.

The animation is a huge part of modern UI/UX design and we are just getting started with it. It’s a natural process of evolution that will ultimately make all animation meaningful and purposeful, forever cutting the ties to decoration. Added complexity will be replaced with modalities and subtle messages a well-thought-out animation certainly brings.

UX writing is a process of creating copy for user interfaces. Some of you might be surprised to see writing listed among the fundamental aspects of interface design. However, writing is the most important accomplishment in human history. We are surrounded by products that are just the recreation of someone’s ideas. Sometimes those ideas are centuries old. Ideas travel by words.

The reason why animal life is finite is the inability to pass the experience of one animal to another after it. As humans, we can do this.

We pass knowledge and multiply it. This is called collective thinking and it has writing in its core.

Words are how we think and define the world around us. Words are human experience coded in something massive and yet extremely fluid – the language. The design relies on such elements and shares a long and dramatic history with writing.

Just like designers build a collection of methods, principles, and tools, they tend to do the same with a vocabulary used in interfaces. Indeed, some companies have style guides. Then there are acknowledged guides like the Chicago Manual of Style , Microsoft Manual of Style , and Associated Press Manual . They contain general recommendations for writers and designers working on specific things – documents, guides, and other user-facing assets. They teach design thinking process steps and put a lid on the actual voice of the product.

Copywriting Keynote by Larissa Herbst

Design values individuality equally to usefulness. Tech culture took away individuality in writing only leaving it to the creative sphere. However, if the design speaks to the emotive perception, writing has to follow.

This is how UX writing was born. At some point, designers started using a specific vernacular to name the UI elements. Good or bad, they were authentic bits of text, specific for the product. We call it microcopy and it works like a regular copy with a tweak. The tweak is that even though the text is clear and simple, you can’t reuse it for another product. It won’t feel right, like something is missing. That something is context. Microcopy says things differently and exudes topicality.

Password Input + Microcopy by Mauricio Bucardo

All of a sudden the unification everybody was going for gave way to individuality through one of the best ways to pass information – words. Because words matter.

Some designers went astray and became… UX writers. And they started approaching writing with all their knowledge and skills of visual influence. The UX writing principles quickly found their form in a pyramid.

On paper, it’s quite simple but how do you put it to practice with real words and real problems?

Why we need design

Why do we use design in our everyday lives? As has been said at the beginning of this article, the meaning of design is basically about planning the most optimal way to reach a certain goal. From this perspective, everything that surrounds us is the result of design, and we design one thing or another every day, be it your breakfast or a complex report needed for your job. It’s something that is always around us holding everything together. Design is important in life because it’s an incredibly powerful force, forever changing and being changed.

Web and app design is about business goals at its heart. The value of good design is the heightened chances of success. It matters because, without an adequate design survey, every business venture is a shot in the dark. Maybe you get lucky, maybe you don’t. Professional web and app design give a company’s customers a better experience, and that’s what matters. Entrepreneurs are proud of their businesses, so why not make them perform even better, reflecting the companies’ personalities?

A good design can make people trust you more, alter customer perception, make you memorable, get your message across, make your product work to the fullest, and shine. A great one can do even more.

What is design ? Every professional and author, every team, and every company has its own design definition and understanding of what it does and what it’s all about. Each of them addresses the question of the meaning of design very differently.

But it seems that it all comes down to the simple fact that the meaning of design however it may vary depending on different projects, fields, and theories is not about beautification as such, but more of solving the specific tasks and making the lives of users better, clearer, more enjoyable.

Need a meaningful design for your app or website? Contact us and let’s work together on future projects.

The article was originally published in January 2020 and was updated in November 2020 to make it more relevant and comprehensive.

Written by Moses Kim

November 9, 2020

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What Is Web Design: An Introduction to the Basics

A variety of skills are needed to create a great website

• PHP Programming
• Java Programming
• Javascript Programming
• Delphi Programming
• C & C++ Programming
• Ruby Programming
• Visual Basic

Jennifer Kyrnin is a professional web developer who assists others in learning web design, HTML, CSS, and XML.

• University of California
• University of Washington

Web design is the planning and creation of websites. This includes a number of separate skills that all fall under the umbrella of web design.

Some examples of these skills are information architecture, user interface, site structure, navigation, layout, colors, fonts, and overall imagery. All of these skills are combined with the principles of design to create a website that meets the goals of the company or individual from whom that site is being created.

This article will take a look at the basics of website design and the various disciplines or skills that are a part of this industry.

Design Is Key Part of Web Design

Design, obviously, is a key part of "web design." What does this mean exactly? Design includes both the principles of design —  balance , contrast, emphasis , rhythm , and unity — and the design elements — lines, shapes , texture, color, and direction .

By putting these things together, a web designer creates websites, but a good web designer understands not only the principles of design but also the constraints of the Web. For example, a successful web designer will be skilled in typographic design principles, while also understanding the challenges of  web type design  and specifically how it differs from other kinds of type design.

In addition to understanding the limitations of the Web, a successful web professional also has a firm grasp of the strengths of digital communication.

Web Design Has Many Different Roles

When you work as a web designer, you may be tasked with creating (or working on) entire sites or just individual pages and there is a lot to learn to be a well-rounded designer, including the following:

• HTML — This is the structure of web pages, creating the foundation of all websites
• CSS — This is how web pages are visually styled. CSS (Cascading Style Sheets) handles the entire look of sites, including layout, typography, colors, and more
• JavaScript — This governs certain behaviors on websites and can be used for a variety of interactions and features
• CGI programming — CGI, and the next few entries (PHP, ASP, etc.) are all different flavors of programming languages. Many sites do not require any of these languages, but sites that are more feature-rich will certainly need to be coded using some of these languages
• PHP , ASP, ColdFusion scripting
• Information architecture — The way a site's content and navigation is structured and presented helps make for a successful site that is easy and intuitive to use
• SEO — Search engine optimization ensures that websites are attractive to Google and other search engines and that people looking for the products, services, or information features on that site can find it once they look for it online
• Server management — All websites need to be hosted. The management of the servers that host those sites is an important web design skill
• Web strategy and marketing — Having a website is not enough. Those sites will also need to be marketed with an ongoing digital strategy
• E-commerce and conversions
• Design — Creating the visual look and feel of websites has always been an important aspect of the industry
• Speed — A successful site is one that loads quickly on a wide variety of devices, regardless of a visitor's connection speed. Being able to tune the performance of sites is a very valuable skill
• Content — People come to websites for the content that those sites contain. Being able to create that content is a critically important component in the world of website design

There's also so much more areas and skills that cross into the field of web design, but most designers don't try to cover all of them. Instead, a web designer will generally focus on one or two areas where they can excel. The other items in web design that are needed are ones that they can partner with others one as part of a larger web design team. 

• Top 10 Must-Have Web Designer Job Skills
• Web Design Certifications
• Web Design Jobs Outlook Through 2022
• The Difference Between Web Design and Web Development
• Learning the Basics of Web Design
• Tabular Data and the Use of Tables in XHTML
• How to Build Your First Web Page
• How to Set up Your Web Designer Office
• Developing a Java GUI
• What Should I Name My CSS Style Sheet File?
• How to Use CSS Columns for Multi-Column Website Layouts
• Why Use PHP?
• Is the Web Design Industry Dead?
• Webpage Layout Terms: Kicker
• Web Design: Understanding Common Abbreviations
• Hello, World!

The Importance of Web Design and Development in Business

Poor website design can lead to several challenges for businesses. These include low conversion rates , low engagement rates, and more.

Many challenges come with poor web design. Poor web design can lead to a difficult to navigate and understand website. Poor web design can also lead to a website that is difficult to use, leading to a negative user experience.

Poor web design can also hinder the business’s ability to reach its target audience or customers. You may not optimize the website for mobile devices and thus will not be as accessible as it could be.

Poor web design affects the business’s overall success by limiting its ability to grow in both size and reputation.

That’s why businesses need to invest more in web design and development for their business.

What is web design and development?

Before we figure out the importance of proper web design and development, let’s first define them.

Web design and development create websites and applications that are easy to use, visually appealing, and accessible to a wide range of devices.

Web design is the visual aspect of a website or application. It includes everything from the layout, colors, graphics, and images to the site’s typography. Web developers are responsible for designing these aspects. A web developer will also create a site map for the website or application before it goes live. Here’s a helpful guide on how to find web developers for your business.

Web development makes a site or application work in the first place. It includes programming scripts, server configuration, database management, and more. Web developers do not need to know about graphic design. Still, they need to understand how to create an intuitive user interface that is responsive across devices such as smartphones, tablets, and desktop computers. Utilizing a graphic design tool can aid in creating visually appealing and user-friendly interfaces without the need for in-depth graphic design expertise.

Another great alternative is Web flow development , which allows designers to construct websites visually without programming skills. A Webflow developmen t agency designs a professional website for you using its in-built visual design editor, but the website gets developed in Webflow’s own semantic code. Thus, there’s less chance that construction claims can occur, and the design is smoother from the get-go.

8 benefits of web design and development in your business

Now that you know more about web design and web development for your business let’s discuss precisely the benefits that your business can get from investing more into better web design and development.

1. Sales growth

Web design and web development are the keys to a good website. A well-designed website will provide your business with sales growth and improve sales. Whether you want to learn  how to make a website  on your own or hire a professional, including  web development agencies , keep this factor in mind.

Web design is the process of developing a website, including its interface and how it looks visually. Web development is designing and coding a functional layout for your site, making sure it’s compatible with all browsers, mobile devices, and other devices that might access the site.

A well-designed website will provide your business with sales growth and improve sales. You can do this by attracting more visitors to your site through good web design and web development practices like using effective headlines that entice people to click on them.

2. Competitive SEO

The internet has become an integral part of the way we do business. It’s a public arena where we have to compete with the best of them. And web design and web development are among the most critical factors in your business’s success on the internet.

The key to having a competitive SEO is a website that is up-to-date with all of the latest trends , easy to navigate, and looks great. But this isn’t as easy as it sounds.

You need to consider many things when designing or developing your website, like how fast it loads, how much data it uses, whether or not it’s mobile-friendly, and if the content is relevant and engaging for your customers.

Technical SEO which comes from web development and design, can help your website be more SEO-friendly.

3. User-friendly website

According to Sytian Productions web design Philippines , a user-friendly website can make the visitors to your website stay for a longer time.

A website is the most critical marketing tool for any business that wants to succeed in today’s digital environment. It is the first thing potential customers see, and it will make or break their decision to buy from you.

If you don’t have a user-friendly website, you make it difficult for your customers to navigate through your site, find what they’re looking for and complete a purchase. On the other hand, to make things easier for you, consider using the best Figma mockup plugin to easily edit and improve your designs.

A user-friendly website should be simple, easy to navigate, aesthetically pleasing, and have a great user experience. And an online mockup generator makes it an easier task.

4. Well-maintained consistency

Web design and web development are two different fields of expertise. One is about how your website looks, and the other is about how it functions. These two fields are inextricably linked because a website that performs poorly will not get much traffic . Also, a website that looks bad is not a website that many people will use often.

Both web design and web development aim to make sure your business stays consistent across all platforms.

5. Generates long-term customer relationships

Web design and development can help you generate long-term customer relationships because it provides a platform to connect with your customers.

Without a good website, you will not be able to generate the long-term relationships with your customers that you want.

The design and development of your website are what sets you apart from other businesses in your industry. No matter how great your product or service is, if customers can’t find it on your website, they will not convert into paying customers.

6. Accessibility to larger audiences

The web is a place where people can find information. But sometimes, it can be hard to read on the screen, or the site may not have an easy-to-use interface. If you want your website to be accessible to more people , you might need to work with a web developer and a web designer.

Web design and development help make websites more accessible for users with disabilities, such as blindness or low vision, deafness or hearing loss, learning disabilities, limited movement or dexterity problems (such as arthritis), speech disabilities, and combinations of these. This step means that there are many ways that they can help you get in touch with larger audiences.

7. Up-to-date marketing strategies

Web design and development are the two fundamental pillars of any marketing strategy. Web design is an art that can make or break your marketing, while web development is a science that can help you stay up-to-date on the latest trends in marketing.

A website is like an e-business card . It has to be well designed and developed to attract potential customers. A website is also a way to showcase your products and services, which will help you generate revenue.

8. Branding authenticity

A website is the first thing that prospective clients see of your business. It’s a reflection of your company’s identity and professionalism.

The design and development of your website can make or break the authenticity of your brand.

Web design is about how the website looks, while web development is about its functions. Web designers should remember that simple layouts and designs can achieve a good user experience. In contrast, web developers should consider security features like encryption and backups to ensure data safety.

Final thoughts

Web design and web development have changed how many businesses work, so whether you’re a solopreneur or a small business looking to leave a mark, a decent website will be at the heart of it. Therefore, you will need to have proper web design and web development to ensure the betterment of your business through your website’s performance overall.

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What is Web Design?

Web design refers to the design of websites. It usually refers to the user experience aspects of website development rather than software development. Web design used to be focused on designing websites for desktop browsers; however, since the mid-2010s, design for mobile and tablet browsers has become ever-increasingly important.

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A web designer works on a website's appearance, layout, and, in some cases, content .

Appearance relates to the colors, typography, and images used.

Layout refers to how information is structured and categorized. A good web design is easy to use, aesthetically pleasing, and suits the user group and brand of the website.

A well-designed website is simple and communicates clearly to avoid confusing users. It wins and fosters the target audience's trust, removing as many potential points of user frustration as possible.

Responsive and adaptive design are two common ways to design websites that work well on both desktop and mobile.

What is Responsive Web Design?

© Interaction Design Foundation, CC BY-SA 4.0

Responsive Web Design (a.k.a. "Responsive" or "Responsive Design") is an approach to designing web content that appears regardless of the resolution governed by the device. It’s typically accomplished with viewport breakpoints (resolution cut-offs for when content scales to that view). The viewports should adjust logically on tablets, phones, and desktops of any resolution.

In responsive design, you can define rules for how the content flows and how the layout changes based on the size range of the screen.

Responsive designs respond to changes in browser width by adjusting the placement of design elements to fit in the available space. If you open a responsive site on the desktop and change the browser window's size, the content will dynamically rearrange itself to fit the browser window. The site checks for the available space on mobile phones and then presents itself in the ideal arrangement.

Best Practices and Considerations for Responsive Design

With responsive design, you design for flexibility in every aspect—images, text and layouts. So, you should:

Take the mobile-first approach —start the product design process for mobile devices first instead of desktop devices.

Create fluid grids and images .

Prioritize the use of Scalable Vector Graphics (SVGs). These are an XML-based file format for 2D graphics, which supports interactivity and animations.

Include three or more breakpoints (layouts for three or more devices).

Prioritize and hide content to suit users’ contexts . Check your visual hierarchy and use progressive disclosure and navigation drawers to give users needed items first. Keep nonessential items (nice-to-haves) secondary.

Aim for minimalism .

Apply design patterns to maximize ease of use for users in their contexts and quicken their familiarity: e.g., the column drop pattern fits content to many screen types.

Aim for accessibility .

What is Adaptive Web Design?

Adaptive design is similar to responsive design—both are approaches for designing across a diverse range of devices; the difference lies in how the tailoring of the content takes place.

In the case of responsive design, all content and functionality are the same for every device. Therefore, a large-screen desktop and smartphone browser displays the same content. The only difference is in the layout of the content. 

In this video, CEO of Experience Dynamics, Frank Spillers, explains the advantages of adaptive design through a real-life scenario.

Adaptive design takes responsiveness up a notch. While responsive design focuses on just the device, adaptive design considers both the device and the user’s context. This means that you can design context-aware experiences —a web application's content and functionality can look and behave very differently from the version served on the desktop.

For example, if an adaptive design detects low bandwidth or the user is on a mobile device instead of a desktop device, it might not load a large image (e.g., an infographic). Instead, it might show a smaller summary version of the infographic.

Another example could be to detect if the device is an older phone with a smaller screen. The website can show larger call-to-action buttons than usual.

Accessibility for Web Design

“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” —Tim Berners-Lee, W3C Director and inventor of the World Wide Web

Web accessibility means making websites and technology usable for people with varying abilities and disabilities. An accessible website ensures that all users, regardless of their abilities, can perceive, understand, navigate, and interact with the web.

In this video, William Hudson, CEO of Syntagm, discusses the importance of accessibility and provides tips on how to make websites more accessible.

The World Wide Web Consortium (W3C) lists a few basic considerations for web accessibility:

Provide sufficient contrast between foreground and background . For example, black or dark gray text on white is easier to read than gray text on a lighter shade of gray. Use color contrast checkers to test the contrast ratio between your text and background colors to ensure people can easily see your content.

Don’t use color alone to convey information . For example, use underlines for hyperlinked text in addition to color so that people with colorblindness can still recognize a link, even if they can’t differentiate between the hyperlink and regular text.

Ensure that interactive elements are easy to identify . For example, show different styles for links when the user hovers over them or focuses using the keyboard.

Provide clear and consistent navigation options . Use consistent layouts and naming conventions for menu items to prevent confusion. For example, if you use breadcrumbs, ensure they are consistently in the same position across different web pages.

Ensure that form elements include clearly associated labels . For example, place form labels to the left of a form field (for left-to-right languages) instead of above or inside the input field to reduce errors.

Provide easily identifiable feedback . If feedback (such as error messages) is in fine print or a specific color, people with lower vision or colorblindness will find it harder to use the website. Make sure such feedback is clear and easy to identify. For example, you can offer options to navigate to different errors.

Use headings and spacing to group related content. Good visual hierarchy (through typography, whitespace and grid layouts) makes it easy to scan content.

Create designs for different viewport sizes . Ensure your content scales up (to larger devices) and down (to fit smaller screens). Design responsive websites and test them thoroughly. 

Include image and media alternatives in your design . Provide transcripts for audio and video content and text alternatives for images. Ensure the alternative text on images conveys meaning and doesn’t simply describe the image. If you use PDFs, make sure they, too, are accessible.

Provide controls for content that starts automatically . Allow users to pause animations or video content that plays automatically.

These practices not only make a website easier to access for people with disabilities but also for usability in general for everyone.

Learn More about Web Design

Learn how to apply the principles of user-centered design in the course Web Design for Usability . 

For more on adaptive and responsive design, take the Mobile UX Design: The Beginner's Guide course. 

See W3C’s Designing for Web Accessibility for practical tips on implementing accessibility.

Questions related to Web Design

Designing a web page involves creating a visual layout and aesthetic.

Start by defining the purpose and target audience of your page.

Understand the type of content and what actions the user will perform on the web page.

Sketch ideas and create wireframes or mockups of the layout.

Select a color scheme, typography, and imagery that align with your brand identity.

Use design software like Figma or Sketch to create the design.

Finally, gather feedback and make necessary revisions before handing off the development design.

In each step, remember to keep the user experience and accessibility considerations foremost. Here’s why Accessibility Matters: 

The salary of web designers varies widely based on experience, location, and skill set. As of our last update, the average salary for a Web Designer in the United States is reported to be approximately $52,691 per year, according to Glassdoor. However, this figure can range from around $37,000 for entry-level positions to over $73,000 for experienced designers. It is crucial to mention that salaries may differ significantly by region, company size, and individual qualifications. For the most up-to-date and region-specific salary information, visit Glassdoor .

To become a web designer, you should start by understanding design principles, usability best practices, color theory, and typography. Next, learn the essential tools like Adobe Photoshop, Illustrator, and Sketch. Familiarize yourself with web design languages such as HTML, CSS, and JavaScript. It's important to create a portfolio of your top work to impress potential employers. Additionally, consider taking online courses to enhance your knowledge and skills. 

Interaction Design Foundation offers a comprehensive UI Designer Learning Path that can help you become proficient in user interface design, a key component of web design. Lastly, continuously practice web design, seek feedback, and stay up-to-date with the latest trends and technologies.

The role of a web designer entails the task of designing a website's visual design and layout of a website, which includes the site's appearance, structure, navigation, and accessibility. They select color palettes, create graphics, choose fonts, and layout content to create an aesthetically pleasing, user-friendly, and accessible design. Web designers also work closely with web developers to verify that the design is technically feasible and implemented correctly. They may be involved in user experience design, ensuring the website is intuitive, accessible, and easy to use. Additionally, web designers must be aware of designer bias, as discussed in this video. 

Ultimately, a web designer's goal is to create a visually appealing, functional, accessible, and positive user experience.

Web design and coding are closely related, but they are not the same. Web design involves creating the visual elements and layout of a website, while coding involves translating these designs into a functional website using programming languages like HTML, CSS, and JavaScript. Typically, dedicated web developers translate the designs to code. Several design tools can also export code directly.

Although some web designers also have coding skills, it is not a requirement for all web design roles. However, having a basic understanding of coding can be beneficial for a web designer as it helps in creating designs that are both aesthetically pleasing and technically feasible.

Responsive web design guarantees that a website adapts its format to fit any screen size across different devices and screen sizes, from desktops to tablets to mobile phones. It includes the site to the device's resolution, supports device switching and increases accessibility and SEO-friendliness.

As Frank Spillers, CEO of Experience Dynamics mentions in this video, responsive design is a default, and not an optional feature because everyone expects mobile optimization. This approach is vital for Google's algorithm, which prioritizes responsive sites.

To learn web design, start by understanding its fundamental principles, such as color theory, typography, and layout. Practice designing websites, get feedback, and iterate on your designs. Enhance your skills by taking online courses, attending workshops, and reading articles. 

Consider the Interaction Design Foundation's comprehensive UI Designer learning path for essential skills and knowledge. If you're interested in expanding your skill set, consider exploring UX design as an alternative. The article " How to Change Your Career from Web Design to UX Design " on the IxDF Blog offers insightful guidance. Start your journey today!

Absolutely, web design is a rewarding career choice. It offers creative freedom, a chance to solve real-world problems, and a growing demand for skilled professionals. With the digital world expanding, businesses seek qualified web designers to create user-friendly and visually appealing websites. Additionally, web design offers diverse job opportunities, competitive salaries, and the option to work freelance or in-house. Continuously evolving technology ensures that web design remains a dynamic and future-proof career.

Web design and front-end development are related but distinct disciplines. Web design involves creating the visual layout and aesthetics of a website, focusing on user experience, graphics, and overall look. Front-end development, on the other hand, involves implementing the design into a functional website using coding languages like HTML, CSS, and JavaScript. While there is overlap, and many professionals have skills in both areas, web design is more creative, and front-end development is more technical.

In this Master Class webinar, Szymon Adamiak of Hype4 shares his top tips for smooth designer-developer relationships, based on years of working as a front-end developer with teams of designers on various projects.

Yes and no! A web page is a type of user interface—it is the touchpoint between a business and the user. People interact with web pages. They may fill out a form, or simply navigate from one page to another. A web designer must also be familiar with UI design best practices to ensure the website is usable.

That said, in practice, the term UI is most often associated with applications. Unlike web pages, which tend to be more static and are closely related to branding and communication, applications (on both web and mobile) allow users to manipulate data and perform tasks.. 

UI design, as explained in this video above, involves visualizing and creating the interface of an application, focusing on aesthetics, user experience, and overall look. To learn more, check our UI Design Learning Path .

A modal in web design is a secondary window that appears above the primary webpage, focusing on specific content and pausing interaction with the main page. It's a common user interface design pattern used to solve interface problems by showing contextual information when they matter. 

The video above explains the importance of designing good UI patterns to enhance user experience and reduce usability issues. Modals are crucial for successful user-centered design and product development like other UI patterns.

In web design, CMS refers to a Content Management System. It is software used to create and manage digital content. 

The video above implies that the content, including those managed by a CMS, is crucial in every stage of the user experience, from setup to engagement. The top 10 CMS in 2023 are the following:

Magento (more focused on e-commerce)

Squarespace

Shopify (more focused on e-commerce)

The popularity and usage of CMS platforms can vary over time, and there may be new players in the market since our last update. 

Answer a Short Quiz to Earn a Gift

What is primarily the responsibility of a web designer?

• They design the visual layout and user experience of a website.
• They implement server-side functionalities.
• They program the website using coding languages.

What is a key feature of responsive web design?

• It adjusts the website layout based on the device’s screen size.
• It requires a separate website version for each device type.
• It uses fixed layouts that do not change across devices.

Which design approach allows for custom experiences based on the device?

• Adaptive design
• Fluid design
• Static design

What elements are vital for a responsive web design?

• Fluid grids, fluid images and media queries
• High-resolution graphics and video content
• Static images, GIFs and fixed-width grids

What approach should designers use to start the design of web applications to improve accessibility?

• Content-first
• Desktop-first
• Mobile-first

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Literature on Web Design

Here’s the entire UX literature on Web Design by the Interaction Design Foundation, collated in one place:

Learn more about Web Design

Take a deep dive into Web Design with our course Mobile UX Design: The Beginner's Guide .

In the “ Build Your Portfolio” project, you’ll find a series of practical exercises that will give you first-hand experience with the methods we cover. You will build on your project in each lesson so once you have completed the course you will have a thorough case study for your portfolio.

Mobile User Experience Design: Introduction , has been built on evidence-based research and practice. It is taught by the CEO of ExperienceDynamics.com, Frank Spillers, author, speaker and internationally respected Senior Usability practitioner.

All open-source articles on Web Design

Repetition, pattern, and rhythm.

• 1.2k shares

Adaptive vs. Responsive Design

• 3 years ago

How to Change Your Career from Web Design to UX Design

• 1.1k shares
• 4 years ago

Emphasis: Setting up the focal point of your design

• 8 years ago

Accessibility: Usability for all

How to Design Great 404 Error Pages

Emotion and website design

Parallax Web Design - The Earth May Not Move for Us But the Web Can

Fitts’ Law: Tracking users’ clicks

10 of Our Favorite Login Screen Examples

The Best UX Portfolio Website Builders in 2024

• 10 mths ago

Video and Web Design

• 7 years ago

What is Eye Tracking in UX?

Web Fonts: Definition and 10 Recommendations

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