meaning of corporate presentation

• The Complete Guide to Mastering Business Presentations
• Introduction to Business Presentations

What is a Business Presentation?

Aayush Jain

Definition and components of a business presentation, unpacking the core: the what and why of business presentations.

Business presentations are pivotal in the corporate landscape, acting as a bridge between a company and its audience—be it clients, investors, or internal teams. This opening paragraph sets the stage for our exploration, highlighting the essence of a business presentation. It's not merely about presenting a company; it's about crafting a narrative that engages, informs, and compels action. Here, we delve into what makes up a business presentation, emphasizing its importance in achieving business objectives and how it fits into the broader context of corporate communication.

Building Blocks: Anatomy of an Effective Presentation

Diving deeper, we explore the structural components that constitute a business presentation. From the opening slide that sets the tone, through the compelling core where ideas and data intermingle, to the concluding call to action, every element plays a crucial role. This section breaks down the anatomy of a presentation, including the significance of a visually appealing design, the strategic use of visual representations like charts and graphs, and the art of balancing information density to maintain the attention spans of audience. The goal is to provide a comprehensive understanding of the components that, when combined, create a compelling business presentation.

From Theory to Practice: Stories of Impact

Here, we transition from the theoretical framework to the tangible impact of business presentations in the real world. By presenting examples from various industries, we illustrate how presenting a company effectively can pivot its market position, attract potential customers, or secure funding from potential investors. This narrative brings to life the power of a well-crafted presentation, showcasing real success stories and current trends that underline the importance of design, storytelling, and audience engagement.

Expert Insights and Quantitative Backing

In this part, we lean on expert opinions and quantitative data to underscore the value of professional presentation design. Highlighting insights from industry leaders like Aayush Jain of INK PPT , we discuss the undeniable impact of aesthetics and narrative in making a presentation not just seen but felt. This exploration is reinforced with statistics and research findings, validating the strategic importance of most presentations in business success and decision-making processes.

Vision for the Future: Evolving Presentation Landscapes

Concluding, we look forward to the evolving dynamics of business presentations, especially in the context of digital transformation and virtual engagement. This future outlook article is complemented by a YouTube video link that offers viewers a deeper dive into innovative presentation techniques and the emerging tools reshaping how we convey business narratives. This segment aims to leave readers with a sense of anticipation and readiness for the advancements in presentation strategies, encouraging them to think beyond traditional formats towards more interactive, engaging approaches.

[Explore Innovative Presentation Techniques]

Historical Evolution of Business Presentations

Business presentations have come a long way from the days of overhead professional company presentation has transformed into a sophisticated process that leverages advanced technology like PowerPoint to deliver powerful messages.

Imagine the evolution of business presentations as a journey from the simplicity of a hand-drawn road map to the complexity of a GPS system. For instance, in the 1980s, a company presentation might have been limited to paper handouts and verbal explanations, while today, it involves dynamic PowerPoint slides, videos, and interactive elements.

Research indicates that the use of visual aids in presentations has increased retention rates by up to 65%, highlighting the shift towards more visually oriented communication strategies.

"In the early days, we relied on our words and basic slides to convey our ideas. Now, we use a rich tapestry of visuals, animations, and interactive elements to tell our story," reflects Aayush Jain on the evolution of presentation techniques.

Common Types of Business Presentations

There are several types of business presentations , each designed to fulfill specific objectives. From informational to persuasive, and decision-making presentations, the goal is always to present the company in the best light possible.

Consider the difference between a documentary and a feature film. Both tell stories, but while the documentary aims to inform and educate, the feature film seeks to entertain and perhaps persuade. Similarly, an informational presentation aims to educate the audience about the company profile, while a sales pitch seeks to persuade potential clients to invest.

Statistics show that over 70% of businesses consider presentation skills crucial for career success, underscoring the variety and importance of these presentations in the professional landscape.

"Each type of business presentation requires a unique approach to storytelling and design. Understanding your audience's needs and expectations is key to delivering a successful presentation," advises Aayush Jain.

Purposes and Objectives of Business Presentations

The primary purpose of an organizational presentation varies from presenting a company's achievements to potential investors, to educating new employees about company policies. Each presentation is designed with specific objectives in mind, such as persuading clients or facilitating decision-making processes.

The purpose of a business presentation can be compared to a compass in a ship's navigation. Just as a compass guides the ship towards its destination, the objectives of a presentation guide the content and delivery to achieve the desired outcome. An example of this is using a company presentation to secure new clients by effectively communicating the value proposition.

Data from LinkedIn shows that presentations with clear objectives are 50% more likely to achieve their desired outcomes, highlighting the importance of having a focused message.

"Setting clear objectives at the inception of the presentation design process ensures that every separate slide, every visual element, and every word spoken is aligned with the goal of showcasing the company in the most effective manner," says Aayush Jain.

Understanding the purposes behind business presentations paves the way for exploring the role they play in decision-making, further demonstrating their importance in the corporate world.

The Role of Business Presentations in Decision-Making

Business presentations are pivotal in the decision-making process, providing a structured opportunity for presenting complex information and recommendations. They serve as a crucial touchpoint, influencing the opinions and actions of stakeholders, from internal team members to external partners and clients.

Imagine the idea of a company presentation as a compass guiding a ship through the treacherous waters of corporate decision-making. Just as a captain relies on a compass to navigate, so do leaders rely on presentations to guide their decisions.

For instance, a well-executed presentation that showcases a comprehensive market analysis and competitive advantages can significantly influence the strategic direction of a company.

Research from the Decision Management Association highlights that decks that effectively present relevant data and analysis can improve decision-making speed and accuracy by up to 40%. A study by the International Business Communication Council found that decision-makers cite clarity, conciseness, and relevance as the top three factors that make presentations impactful in their decision-making process. These insights underscore the importance of strategic focus and data-driven content in business decks.

Key Elements of a Successful Business Presentation in showcasing a company

A successful business presentation hinges on several key elements: clear objectives, audience understanding, powerful storytelling, effective visual aids, and confident delivery. These components work in concert to engage the audience, convey the message effectively, and achieve the presentation's intended outcomes.

For example, incorporating visual aids such as bar graphs and slides can help illustrate complex ideas, much like how a vivid solo can highlight a particular emotion in a musical piece.

A study by the Presentation Institute of America found that presentation decks incorporating visual aids are 67% more effective at maintaining the attention. Additionally, Gallup research indicates that presentations that include storytelling elements are twice as likely to result in a positive outcome.

These findings highlight the critical role of integrating multiple elements to craft a driving and successful presentation.

Company Presentation vs. Public Speech: Understanding the Distinctions

While often intertwined, company presentations and public speech serve distinct purposes and require different skill sets. A business presentation is typically more focused on delivering specific information or persuading an audience regarding an organization-related topic, utilizing visuals and structured content.

Public speech, on the other hand, might focus more broadly on inspiring, informing, or entertaining an audience, often without the support of graphics.

Imagine a business presentation as a guided tour through a museum, where the guide (presenter) points out and explains various artifacts (points of discussion) with the help of visual cues and structured narrative.

Public speech, in contrast, is like a storyteller weaving tales under the moonlight, where the power of voice and story alone captures the audience's imagination. For instance, while showcasing an organization to investors, the focus is on persuading through data and strategic insights, distinct from the broader motivational approach of speaking publicly.

According to a study by the Public Speaking Association, 80% of professionals believe that presentation skills are crucial to achieving business success, yet only 40% distinguish these from public speaking abilities.

A survey by Presentation Magazine found that incorporating elements of public speech into business presentations, such as storytelling and audience engagement techniques, can enhance the effectiveness of the presentation by up to 35%. These statistics highlight the importance of understanding and integrating the strengths of both disciplines to enhance communication impact.

Cultural Considerations in Business or Company Presentations

The global organizational environment demands sensitivity to cultural differences in business presentations. Factors such as communication styles, power distance, individualism versus collectivism, and uncertainty avoidance play significant roles in how decks are crafted and delivered.

Consider the analogy of a chef preparing a meal for an international audience. Just as the chef must understand and respect the dietary preferences and restrictions of their guests, so must a talk show presenter be cognizant of the cultural nuances of their audience.

For example, a company presentation in Japan might require a more formal approach and the use of subtle persuasion, in contrast to the more direct and assertive style preferred in the United States.

Research by Hofstede Insights reveals that decks tailored to the cultural expectations of the audience are up to 70% more effective in achieving their objectives. A study by the International Journal of Business Communication supports this, finding that presentation decks that acknowledge and adapt to cultural differences improve comprehension and engagement among international audiences.

These insights underscore the critical role of cultural awareness in the success of business presentations on a global scale.

Adapting Company Presentations for Virtual Platforms

The shift towards virtual meetings and conferences necessitates adaptations in how company presentations are designed and delivered. Virtual platforms offer unique opportunities and challenges, from technical considerations to maintaining audience engagement in a digital format.

Think of transitioning from a live concert to a virtual performance. While the essence of the performance remains, the dynamics change significantly. The artist must engage the audience without the immediate feedback of live interaction, relying more on the quality of the content and presentation. Similarly, when showcasing a company virtually, the presenter must leverage technology to maintain the attention, using visual and interactive elements effectively.

A survey by Zoom Video Communications indicates that 58% of professionals find virtual presentation decks more challenging to engage the audience than in-person events. However, a report by Microsoft found that presentations that are specifically designed for virtual delivery, incorporating interactive elements like polls and Q&A sessions, see a 40% increase in audience engagement.

These findings highlight the importance of adapting presentation strategies to suit the virtual environment, ensuring that the message is not only delivered but also received and acted upon effectively.

Incorporating Storytelling Techniques while presenting a company

Storytelling in business presentations is a powerful tool to engage and connect with the audience, making complex information more relatable and memorable. It involves weaving a narrative through the presentation, using real-life examples, anecdotes, and metaphors to illustrate points and evoke emotions.

Imagine a business presentation as a novel, where instead of chapters, you have sections of your presentation, each contributing to the overall narrative. Just like a compelling novel hooks the reader from the very start, a great presentation uses storytelling to capture the attention of target audience and keep them engaged throughout.

For instance, starting a presentation with a customer success story sets the stage for a narrative that the audience can follow and relate to, making the subsequent data and analysis more impactful.

According to a study by the Stanford Graduate School of Business, stories are 22 times more memorable than facts alone. Additionally, research by the Narrative Institute shows that decks using stories can increase audience persuasion by up to 30%.

These statistics validate the effectiveness of storytelling as a technique to enhance the communicative power of business presentations, making them not just informative but also transformative experiences for the audience.

Conclusion on how company presentation can be a game changer

A business presentation is more than just an act of presentation to an audience; it is a carefully crafted communication tool designed to inform, persuade, and connect. Through a combination of historical evolution, cultural sensitivity, storytelling, and adaptation to digital platforms, business presentations have become an essential component of professional success.

By understanding and implementing the key elements of effective decks, individuals and organizations can significantly enhance their ability to communicate ideas, influence decisions, and achieve their objectives.

Frequently asked questions

How do you introduce a company in a presentation.

To introduce a company in a presentation effectively, start with a compelling opening that grabs the audience's attention from the beginning. Provide a first impression and a brief overview of your company, emphasizing the uniqueness of your brand and the value you bring to clients.

Showcasing milestones can illustrate your company's growth and success, thereby building credibility. When presenting products or services to a client, think on how they address the needs and challenges of your target audience, supported by visuals and concise descriptions.

Incorporating a testimonial can lend authenticity and demonstrate real-world impact. Lastly, introducing your team personalizes your presentation, showing the faces behind the success. Throughout, ensure your presentation is visually appealing and avoid overwhelming your audience with too much information or industry jargon.

What should be in a company presentation?

A company presentation must include a clear visual representation of your company's name, brand identity, and the core products or services you offer, designed to convey feelings of trust and reliability to your client. It should give a brief overview of your company's history, mission, and vision, helping the audience understand who you are and what you stand for. Highlighting key milestones and achievements can demonstrate your company's growth and expertise.

Testimonials or case studies provide social proof and build confidence in your potential customers. Visual elements such as your company logo, color scheme, and visuals like bar graphs or slides should be used to make the presentation more engaging and to help convey complex ideas more effectively.

Remember, the goal is to create a lasting and positive first impression on your audience, making your presentation short and to the point, and ensuring it is visually appealing from start to creating a compelling narrative.

How do I present my company in a presentation?

To present your company effectively in a presentation, begin with a strong and engaging introduction that clearly states what your business is about and why it matters. Be concise throughout, focusing on your bullet points and delivering a clear and impactful message about your company's vision, mission, and what sets you apart from the competition. Use high-quality graphics to support your points, making your presentation more memorable and easier to understand.

Highlight your main products or services, emphasizing their benefits to your target or even test audience. Avoid industry slang and ensure that your presentation progresses smoothly without rushing, allowing your audience to fully absorb the information.

Engaging your audience with relevant examples and compelling storytelling can further enhance the impact of your presentation, making it a powerful tool for presenting your company.

What are the three general types of business presentations?

The three general types of business presentations are:

• Pitch Deck Presentation: This type focuses on showcasing to investors or partners, highlighting the business model, market opportunity, and financial projections to secure funding or strategic alliances.
• Sales Deck Presentation: Aimed at potential clients or customers, this type showcases the company's products or services, demonstrating their value proposition and how they solve specific problems or meet specific needs.
• Product Market Slide Deck: This presentation type is used to introduce a new product or service to the market, detailing its features, benefits, and competitive advantages to generate interest and drive adoption.

What are the three parts of a professional company presentation?

A professional business presentation is structured into three main parts:

• Introduction (10-15%): Start by capturing the audience's attention with an engaging opening, set the context, and briefly outline what the presentation will cover. This sets the tone and expectations from the very beginning.
• Body (75-80%): The core of your presentation, where you delve into the details of your company presentation, highlighting the company profile, showcasing your products or services, and discussing key points in further detail. Use this section to convey your main message, supported by visuals, examples, and data to enhance understanding and retention.
• Conclusion (10-15%): Summarize the key points made throughout the presentation, reinforce the main message, and provide a clear call to action or outline the next steps. The conclusion should leave a lasting impression, ensuring your company and its offerings remain top of mind for your audience.

What is the most important element in a powerpoint company presentation?

The most important element in a business presentation is clarity of message. Showing the company's goals, values, and objectives in a clear, concise manner ensures that the audience understands the company profile core message. Visuals, storytelling, and engaging content support this clarity by reinforcing the message and keeping the audience's attention focused.

How has technology impacted business presentations?

Technology has revolutionized business presentations by enabling more dynamic, interactive, and visually appealing presentation desks. Tools like PowerPoint, video conferencing software, and interactive polls have made it easier to engage with the audience, whether in-person or virtually. Technology also allows for broader reach, enabling slide decks to speak to global audiences through webinars and online meetings.

What are the key differences between business presentations and public speech?

Business presentations often focus on numerous aspects of a company, its products, or services to a specific audience with a clear objective, such as persuading, informing, or decision-making. Public speech, while it can share these goals, is broader and may not always involve creating a business context. It focuses more on the delivery, rhetoric, and engagement with the audience on various topics.

How can storytelling be incorporated into business presentations?

Storytelling can be incorporated by framing the presentation around a compelling narrative point that relates to the audience's experiences or challenges. Using real-life examples, customer testimonials, and a clear narrative arc can make the business presentation more engaging and memorable. Storytelling helps to humanize the company and makes complex information more relatable.

What are the best practices for designing a business presentation?

Best practices include keeping the design simple and professional, using a consistent color scheme and font, minimizing text on slides, and making good use of visuals and graphs. It's also important to tailor the presentation to the audience, focus on key messages, and practice delivery to ensure smooth flow and timing.

How can one adapt a business presentation for an international audience?

To adapt a presentation for an international audience, consider cultural sensitivities, use clear and simple language, avoid local jargon, and incorporate relevant global examples or case studies. It's also helpful to be mindful of time zone differences for live decks and to provide translations or subtitles if necessary.

What are the benefits of practicing a presentation before delivering it?

Practicing a presentation helps in refining the delivery, timing, and transitions between topics. It builds confidence, reduces anxiety, and allows the presenter to adjust pacing and emphasis based on the flow of the presentation. Practice also helps in identifying and correcting any potential issues with the content or delivery.

How can visuals enhance the effectiveness of a presentation?

Visuals, such as charts, graphs, images, and videos, can help illustrate and reinforce key aspects, making complex information easier to understand. They capture and retain the audience's attention, add interest to the presentation, and can evoke emotional responses that enhance persuasion and recall.

What role does the audience play in shaping the content of a presentation?

The audience's needs, interests, and level of knowledge significantly shape the content and delivery of a presentation. Understanding the audience allows the presenter to tailor the content to address their specific questions, concerns, and expectations, making the presentation more relevant, engaging, and effective.

How can feedback be used to improve future presentations?

Feedback provides valuable insights into what worked well and what could be improved in terms of content, delivery, and engagement strategies. Constructive criticism helps identify areas for improvement, while positive feedback can reinforce effective practices. Incorporating feedback into future decks ensures continuous improvement and better audience engagement.

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Business Jargons

A Business Encyclopedia

Presentation

Definition : A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

It is considered as the most effective form of communication because of two main reasons:

• Use of non-verbal cues.
• Facilitates instant feedback.

Business Presentations are a tool to influence people toward an intended thought or action.

Parts of Presentation

• Introduction : It is meant to make the listeners ready to receive the message and draw their interest. For that, the speaker can narrate some story or a humorous piece of joke, an interesting fact, a question, stating a problem, and so forth. They can also use some surprising statistics.
• Body : It is the essence of the presentation. It requires the sequencing of facts in a logical order. This is the part where the speaker explains the topic and relevant information. It has to be critically arranged, as the audience must be able to grasp what the speaker presents.
• Conclusion : It needs to be short and precise. It should sum up or outline the key points that you have presented. It could also contain what the audience should have gained out of the presentation.

Purpose of Presentation

• To inform : Organizations can use presentations to inform the audience about new schemes, products or proposals. The aim is to inform the new entrant about the policies and procedures of the organization.
• To persuade : Presentations are also given to persuade the audience to take the intended action.
• To build goodwill : They can also help in building a good reputation

Factors Affecting Presentation

Audience Analysis

Communication environment, personal appearance, use of visuals, opening and closing presentation, organization of presentation, language and words, voice quality, body language, answering questions, a word from business jargons.

Presentation is a mode of conveying information to a selected group of people live. An ideal presentation is one that identifies and matches the needs, interests and understanding level of the audience. It also represents the facts, and figures in the form of tables, charts, and graphs and uses multiple colours.

Related terms:

• Verbal Communication
• Visual Communication
• Non-Verbal Communication
• Communication
• 7 C’s of Communication

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Thank you so much for providing us with brief info related to the presentation.

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Business Presentation: Definition, Steps to Create & Tips to Remember!

At some point in your life, you must have given a presentation or at least done some sort of public speaking. If you haven’t, then at some point you will have to, especially if you’re an entrepreneur.

When it comes to giving presentations, it doesn’t matter that you are a seasoned speaker or an amateur as long as you are able to convey your message or achieve your goal in the most engaging way.

And truth be told, even though each presentation has its own subtle differences, there are a few universal guidelines or steps that make it effective.

But the fact of the matter is that giving presentations, especially business presentations, is not exactly a walk in the park and not everyone can easily pull it off.

But don’t worry, that’s why we have got your back! In this blog, we will provide you with the steps involved in creating a killer business presentation and making it stand out!

Before we get to the steps involved, let’s understand what a business presentation is and why it is important to create one!

Ready? Let’s go!

What is a Business Presentation? (Definition)

A presentation is simply an introduction, demonstration, or speech given by an individual or group of individuals to an audience in order to inform, inspire, convince, or motivate them.

So a business presentation can be defined as a formal introduction or information about new business products, ideas, or practices. It is usually carried out using audio-visual materials, such as projectors, documents, presentation software, whiteboards, charts, and more.

Business presentations are often done with the aim to educate or train the audience, sell a product or an idea to them or simply convey or share your vision with them.

Now that we have explained what business presentations are, let’s help you understand the importance of creating one!

Importance of Creating a Business Presentation

More often than not, a business presentation is the first document or introduction about your organization or your organization’s products and services that your clients get to see.

So when somebody sits through such a presentation, they expect to get gain some information from it without dozing off halfway through it. That’s why it is important that you have a well-crafted, visually appealing, and engaging business presentation .

A good business presentation offers many benefits, such as:

1. Helps Create Connections

A business presentation focuses on communication, interaction, and bonding between you and your audience. It allows you to build a good impression and brand image. This not only helps you convey messages and convince your audience but also establishes relationships and creates better connections.

2. Provides Information

A good presentation is highly informative and eye-opening. It’s a great opportunity to give out nuggets of details, facts, trivia, and statistics-backed data. It provides the listener with information in the most engaging way, which means that they walk out a better-informed and educated person.

Read more:  6 Awesome Video Presentation Software & Tips to Follow!

3. Offers Inspiration

The impact a good business presentation can have on an individual is far more than you can imagine. Since most business presentations involve the use of audio-visual materials, stories or anecdotes, handouts/pamphlets, or demonstrations, it tends to stick in the minds of the listeners. It keeps them engaged, offers inspiration, and helps influence their decisions.

Clearly, business presentations are an effective way to get across your message and build your brand. They are definitely rewarding and crucial for your business.

And since we don’t want to keep you waiting, let’s jump straight into the nitty-gritty of creating a business presentation!

How to Create a Business Presentation in 6 steps?

Public speaking got you sweating? Don’t worry, creating a business presentation doesn’t have to be a nightmare. It’s actually your chance to shine and get your ideas across, landing you that new project or winning over new clients.

Today, we’ll break down some easy-to-follow steps to build a powerful presentation. We’ll talk about what content to include, how to make your slides pop, and most importantly, how to feel confident while delivering it. By the end, you’ll be ready to give a presentation that informs, inspires, and lands you exactly where you want to be.

Step 1. Create a Plan

Every journey needs a destination. What do you want to achieve with your presentation? Are you trying to inform your audience about a new product, persuade them to invest in your company, or simply update them on a project’s progress? Having a clear goal will guide the entire presentation.

Next, consider your audience. Who are you presenting to? Understanding their background, interests, and level of knowledge will help you tailor your message and choose the right language. Imagine explaining a new marketing strategy to your team versus presenting the same strategy to potential investors – the approach would be quite different!

Planning Your Stops: Filling in the Details

Now that you have your overall route planned, it’s time to fill in the details – the specific content for each section.

• Gather your Evidence: Back up your claims with facts, figures, and real-world examples. Credible data makes your presentation more persuasive.
• Craft Your Story: Think of your presentation as a story with a clear beginning, middle, and end. Weave your information into a compelling narrative that keeps your audience engaged.
• Estimate Your Time: How long do you have to present? Allocate time for each section of your presentation, keeping in mind time for questions.

Step 2. Spend Some Time on Your Presentation Slides

Now that you’ve got your presentation planned out (from step 1!), it’s time to translate those ideas into slides that will grab your audience’s attention and keep them engaged. Here’s how to make your slides shine:

Keep it Simple:

• Less is more: Avoid text overload. Limit yourself to a few key points per slide, ideally no more than 3-5 bullet points or short sentences.
• Design matters: Choose a professional and consistent theme for your slides. Many presentation tools offer pre-designed themes to get you started.
• Readability is key: Use a clear and easy-to-read font with a large enough size to be visible from the back of the room. Avoid too many flashy colors or distracting animations.

Structure for Clarity:

• Start strong: Your first slide should introduce your topic, company, or yourself.
• Follow a logical flow: Organize your slides in a way that guides your audience through your presentation. Think of it as a story with a clear beginning, middle, and end.
• Signpost your points: Use clear headings and subheadings to help your audience follow your train of thought.

Pro Tips for Slide Power:

• Leave room for you: Don’t crowd your slides with information. Leave enough space for you to speak and engage with your audience.
• Practice with your slides: Get familiar with navigating your slides beforehand to avoid technical fumbles during the presentation.
• Tell a story: Use visuals and narration to create a narrative that connects with your audience on an emotional level.
• Proofread meticulously: Double-check your slides for typos, grammatical errors, and formatting inconsistencies.

Remember: Your slides are there to support your presentation, not replace it. Focus on delivering a clear, concise, and engaging message with your voice and enthusiasm. By investing time in crafting well-designed slides, you’ll leave a lasting impression on your audience.

Step 3. Establish Your Credibility with a Story

You’re pitching a fantastic new product to a room full of potential investors. You can drone on about features and specs, but what if you could hook them right from the start? That’s the power of storytelling in a business presentation.

Here’s how to use a story to establish your credibility and grab your audience’s attention:

• Find the Right Story:
• Relevance: Your story should connect directly to the message of your presentation. Is it about overcoming a challenge, achieving success, or solving a problem? Choose a story that showcases the value you bring.
• Relatable: Think about your audience. Did a customer face a challenge you solved? Did your company overcome an obstacle to achieve something great? Real-life stories resonate more than generic ones.
• Craft Your Narrative:
• Simple & Clear: Avoid complex plots or excessive details. Focus on a clear beginning, middle, and end that highlights your point.
• Emotional Connection: People connect with stories that evoke emotions. Show the struggle, the triumph, or the human element at the heart of your story.
• Deliver with Impact:
• Enthusiasm is Key: Be passionate about your story! Your energy will draw the audience in and make them believe in what you’re saying.
• Painting a Picture: Use vivid language and descriptive details to create a mental image for your audience. Make them feel like they’re experiencing the story with you.

Bonus Tip: Data is Your Friend:

Weave data and statistics into your story to solidify your points. Numbers add weight to your narrative and demonstrate the impact of your solution.

Instead of saying, “Our marketing strategy is effective,” tell a story:

“A client came to us with stagnant sales. We analyzed their audience and crafted a targeted social media campaign. Within three months, they saw a 20% increase in website traffic and a 15% boost in sales!” (Data + relatable story)

Step 4: Spice Up Your Slides! Use Visuals Like a Pro

Ever sat through a presentation where your eyes glazed over after five minutes of text slides? Yeah, us too. Here’s the truth: people learn and remember better with visuals. That’s the power of visual elements in your business presentation.

Here’s how to use them to make your slides pop:

• Images: Photos, illustrations, and infographics can break up text and grab attention. Use high-quality images that relate to your message. Think charts and graphs to show trends, pictures of happy customers using your product, or diagrams to explain complex ideas.
• Videos: Short, impactful videos can be a great way to demonstrate a product, show a real-world example, or add a touch of humor. Keep them brief and relevant to your presentation.
• Icons and Shapes: Simple icons can highlight key points, and shapes can visually organize information. Use them sparingly to avoid clutter, but they can be a neat way to add visual interest.

Pro Tip: Don’t Go Overboard!

Visuals are fantastic, but don’t overdo it. Your slides should still be easy to read and navigate. Here are some quick guidelines:

• One main idea per slide: Don’t try to cram too much information on a single slide. Bullet points are your friend!
• Color coordination: Choose a color scheme that’s professional and easy on the eyes. Avoid too many bright or clashing colors.

Step 5: Be Prepared for Q&A

You’ve delivered a killer presentation, your slides are sharp, and your message is clear. But wait, there’s more! The Q&A session is your chance to truly shine, address audience concerns, and leave a lasting impression. Here’s how to be a Q&A master:

• Anticipate the Hits: Think about what questions your audience might have based on your presentation and even their background. Prepare clear and concise answers for common topics or potential objections.
• Practice Makes Perfect: Rehearse your answers out loud, ideally with a friend or colleague who can play devil’s advocate. This helps you refine your responses and feel more comfortable under pressure.
• Don’t Fear the “I Don’t Know” : If a question catches you off guard, it’s okay to admit you don’t have the answer on hand. Offer to follow up with them after the presentation or point them towards a colleague who can help.
• Be the Master of Your Domain: Even if a question falls outside your direct area of expertise, you can still control the conversation. Briefly acknowledge the question and then rephrase it to connect back to your main points or areas of strength.
• Embrace the Spotlight: The Q&A isn’t just about answering questions, it’s about engagement. Use the opportunity to clarify points, elaborate on details, and even add a touch of humor to keep things lively.

Bonus Tip: Turn the Tables!

Want to take control and keep the audience engaged? After answering a question, politely ask them one in return. This keeps them involved and allows you to steer the conversation back towards your key messages.

Step 6: Stick the Landing! Craft a Powerful Closing Statement

You’ve delivered a fantastic presentation, packed with valuable information. But before you high-five yourself and pack up your laptop, there’s one crucial step left: the closing statement. This is your final chance to leave a lasting impression and remind the audience of your key message.

Here’s how to craft a closing statement that packs a punch:

• Summarize Your Main Points: Don’t assume everyone remembers everything you said. Briefly recap your 2-3 most important points to jog their memory.
• End with a Bang!: Leave them with a thought-provoking question, a powerful quote, or an inspiring story that reinforces your message.
• Call to Action: Tell the audience exactly what you want them to do next. Do you want them to visit your website, contact you for a demo, or simply remember your key takeaway? Make it clear and concise.

Here’s an example:

“In conclusion, we’ve explored how our new software can streamline your workflow and boost productivity by 20%. We’re confident that [Company Name] can be a valuable partner in achieving your business goals. If you’d like to learn more about a free trial, please don’t hesitate to visit our website or connect with me after the presentation.”

Bonus Tip: Practice Makes Perfect!

Don’t wing your closing statement. Practice it out loud a few times to ensure it’s clear, concise, and delivered with confidence.

What you need are some simple tips to make your killer presentation even better . And for that, we have compiled for you a list that you can follow! Scroll down to find out!

Tips for Creating An Awesome Business Presentation

Here are some simple tips that you must follow during your business presentation:

• Keep your presentation crisp and try not to include too many slides for your presentation.
• Avoid using too many colors and fonts. Instead, stick to a color palette and font that matches your attire and your brand image.
• Do not hesitate to seek the help of presentation tools and software
• Focus on your narration and story-telling style.
• Ask rhetorical questions to reinforce your key points and primary message.
• Prepare some business-appropriate jokes, one-liners, and puns to make your presentation fun and engaging.
• Dress in formal business attire and groom yourself to look appealing and presentable.
• Maintain a defining tone and style for your presentation – be it formal, casual, or humorous – and try to be consistent with it throughout.
• Be enthusiastic, and expressive, focus on your body language, and most importantly, maintain eye contact throughout.

With that, we can guarantee that you will put on one heck of a presentation and give your audience a memorable and enriching experience!

Our team at  bit.ai  has created a few awesome business templates to make your business processes more efficient. Make sure to check them out before you go, y our team might need them!

• SWOT Analysis Template
• Business Proposal Template
• Business Plan Template
• Competitor Research Template
• Project Proposal Template
• Company Fact Sheet
• Executive Summary Template
• Operational Plan Template
• Pitch Deck Template

Presentations are all about communication. So it doesn’t matter if it is your first presentation or your hundredth one, if you’re not able to communicate information in an engaging way, then you end up wasting your time and your listeners’ time.

Whether you are trying to sell something to an audience or simply sharing your vision with them, create a business presentation that will not only educate your listeners but also squeeze a laugh out of them.

We only hope that the steps and tips we have provided you will help you along the way in creating a killer business presentation for your audience!

Adios and Happy presenting!

Further reads: 

9 Most Successful Business Models You Should Know About! (With Examples)

10 Business Drivers to Grow Your Business!

Business Markets: Definition, 5 Types (with Examples) & Characteristics!

13 Types of Plans Your Business Must Have!

9 Best Presentation Ideas and Tips You Must Explore!

Brand Voice: What is it & How to Define it for your Business!

Company Profile: What is it & How to Create it?

Sponsorship Proposal: What is it & How to Create it?

3 Project Proposal Examples You Must Check Out!

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About Bit.ai

Bit.ai is the essential next-gen workplace and document collaboration platform. that helps teams share knowledge by connecting any type of digital content. With this intuitive, cloud-based solution, anyone can work visually and collaborate in real-time while creating internal notes, team projects, knowledge bases, client-facing content, and more.

The smartest online Google Docs and Word alternative, Bit.ai is used in over 100 countries by professionals everywhere, from IT teams creating internal documentation and knowledge bases, to sales and marketing teams sharing client materials and client portals.

👉👉Click Here to Check out Bit.ai.

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Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

• Informative
• Persuasive 
• Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

• Team briefings presentation 
• Annual stakeholder report 
• Quarterly business reviews
• Business portfolio presentation
• Business plan presentation
• Project presentation

Helpful templates from SlideModel:

• Business plan PowerPoint template
• Business review PowerPoint template
• Project proposal PowerPoint template
• Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

• Pitch deck/investor presentations
• Sales presentation  
• Business case presentation 
• Free business proposal presentation
• Business proposal PowerPoint template
• Pitch deck PowerPoint template
• Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

• Roadmap presentation
• Project vision presentation 
• After Action Review presentation 
• Standard operating procedure (SOP) PowerPoint template 
• Strategy map PowerPoint template 
• After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

• Introductory slide 
• Agenda/purpose slide
• Main information or Content slides
• Key Takeaways slides
• Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples !). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

• Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
• Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
• Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

• The topic of your presentation — a one-sentence overview is enough. 
• Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
• Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

• Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
• Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
• Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

• “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
• “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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Business Presentations, Corporate Presentations, Design, Design Inspiration, Examples, Executive Reports, Inspiration, Presentation Ideas Filed under Business

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A Guide to Every Type of Corporate Presentation (and The Templates to Create Them)

What types of presentations might be delivered at a corporate level? The list is as endless as the possible business functions. Regardless of the variety of presentations that might be used in a corporate setting, they share the common purposes of informing, persuading and motivating an audience of both internal and external colleagues and customers. While some business presentations might be designed to achieve one of those three primary goals, other presentations might need to accomplish all three.

It’s practically impossible to master every possible type of corporate presentation, but you can hone your public speaking skills and gain a valuable understanding of an assortment of corporate presentation types. Not only will it make you more prepared when these presentations ultimately come your way, but you’ll be ready to pitch your own presentations when they most benefit your team.

Want to learn more about the various types of corporate presentations a modern professional might encounter? The following types of business presentations are sure to help teams communicate with clients and close more deals.

Elevator pitch

An elevator pitch is direct, to the point and lasts less than a minute. It’s the initial business pitch or personal pitch one might make if they found themselves with an executive in an elevator. The persuasive speech is designed to spark interest in a brand, product or person.

Every elevator pitch is unique, but professionals at any level of their career can get ideas by looking at some of Beautiful.ai’s famous PowerPoint makeovers and see how some of the world’s most successful companies pitched their startups. 

Sales pitch

A sales proposal or sales pitch presentation is used to demonstrate how a business, brand, product or service will positively influence a buyer, partner or investor. The impactful, straightforward message is important in the corporate environment because it’s frequently relied upon to close new deals.

The Beautiful.ai sales proposal template features all the necessary slides to showcase a company, brand or product, plus it provides all the basic placement and design elements for users to fill with customized content.

Investor pitch

An investor pitch deck or investor proposal presentation is used to introduce a product or brand and show how it solves a problem or opportunity in the market. It’s used in the corporate world to attract potential investors as well as partners.

Beautiful.ai’s investment proposal template helps professionals explain their projects and business ideas clearly and succinctly. It includes slides that introduce teams to potential investors and data visualizations to help users secure funding for their companies.

Product proposal presentation

A product proposal presentation helps professionals launch new products and sell big ideas. In fact, the product proposal is where most new ventures start, so it’s easy to understand their importance in the corporate business environment. An effective product proposal attracts buyers and investors by outlining key features, showcasing product visuals and reflecting value and profitability using market data.

The Beautiful.ai product proposal presentation template includes slides perfectly curated to present a product as a solution, emphasize its versatility and inspire excitement among potential clients.

Keynote presentation

At some point in most any professional’s career, they will have to deliver a keynote presentation, which focuses on a central theme and sets an overall tone for a meeting or event. Keynote presentations can be inspiring, informational, entertaining and motivational. While not delivered as commonly as a sales pitch, for example, the ability to design and communicate a keynote presentation is a valuable tool in any personal professional arsenal.

Beautiful.ai users don’t have to stress about designing the slide deck for their keynote presentations. Just modify one of our presentation templates, such as our master thesis presentation template or our research project template , and add your custom content to the preselected slides.

Webinar presentation

A webinar is an online seminar, workshop, lecture or presentation hosted via video conferencing software. Webinar presentations are used in the corporate world for launching new products and services, lead generation, inbound marketing, email marketing and brand building. Webinars are also more frequently used in the modern business world for internal remote presentations between management and employees.

Beautiful.ai features a customizable webinar recap template that features everything needed to successfully recap a lengthier webinar session, including webinar guidelines and a creative strategy exercise. It’s perfect for sharing additional resources with audiences, capturing emails for new prospects and promoting upcoming webinars and conferences.

Board meeting presentation

A board meeting presentation is just as its name suggests: a presentation or slide deck designed to provide information in a board meeting. A board meeting presentation might accomplish goals such as reporting company progress, refining goals and celebrating company wins.

Beautiful.ai’s board meeting presentation template is perfectly designed to help users communicate key company initiatives, share updates with the board and evaluate campaigns or goals. Just add your content and let artificial intelligence handle the rest.

Budget proposal

A budget proposal presentation is an essential tool in the corporate business environment as it helps professionals make their case for additional resources to management or executives. The presentation should explain the idea, identify obstacles and communicate why the desired budget is necessary for the project. 

Beautiful.ai’s customizable budget proposal template features slides perfectly curated to explain proposed budgets for a new project, fund new hires for a team and gain funding for a department.

Year-end review

Year-end review presentations are used in corporate business to reflect on what worked for a company and what didn’t over the prior year. It can help organizations find solutions to problems and implement strategies for future growth. A year-end review presentation is a vital tool for communicating important business data to investors, upper management and employees.

Beautiful.ai users don’t need to lose sleep about their upcoming year-end review presentations. Our year-end review template features slides to help summarize how a company performed over the past year, set goals for the future and outline a strategy to meet those future goals.

Business plan

Corporate professionals use business plan presentations to explain how a company will reach its goals and to show value to potential partners and investors. A business plan presentation is useful when launching a new product, when starting a new business and when updating investors on a company’s status.

You can remove some of the stress associated with designing a business plan presentation slide deck by relying on Beautiful.ai’s business plan presentation template . Don't worry about developing individual slides to suit each purpose of your project. Instead, just customize the template and let AI handle the fine details.

Performance review presentation

Performance reviews are a necessary part of business that help managers and employees align their expectations and set goals for future success. Unfortunately, performance reviews can also be a dreaded chore for managers and employees alike. A performance review presentation helps bring the reports to life and gives the data more meaning to those under review.

Of course, it’s unlikely that most managers have the availability to design a new presentation for every employee they review. Instead, they can save time and effort with Beautiful.ai’s customizable performance review presentation template . The slide deck template already includes all the necessary topics, users need only enter individual employee data and let AI handle the rest.

Project planning presentation

How does a project manager communicate the status and results of their various campaigns? A project planning presentation helps teams visualize projects and sell them to target audiences. A project planning presentation might be used to kick off a new project, detail specific project plans or even pitch and win new work.

Beautiful.ai’s project plan template takes just minutes to customize, and it includes all the core elements needed for a successful presentation, including project timelines, goals and budgets.

Training presentation

Training is an integral element of any corporate environment, and a training presentation is a great way to engage employees and new recruits while delivering an informative and organized message. A training presentation provides structure to a speech and boosts presenters’ confidence. It also allows the presenter to deliver their message more efficiently, leaving a lasting impression on the audience.

Need a powerful visual aid for your next corporate training session? Beautiful.ai’s training presentation template features slides chosen specifically to present information simply and logically while helping the presenter to stay focused on their speech while they motivate, inspire and inform their audience.

Competitive analysis report

How can you better understand your competitors in the corporate world to stand out against them? Companies use competitive analysis reports to identify and evaluate their competitors, as well as to analyze factors such as competitors’ reach, products or services, areas of operation and online presence. By understanding competitors’ strengths and weaknesses, professionals can create strategies to help them lead the market.

Beautiful.ai users can customize our competitive analysis report template to more easily analyze their target market, compare products and services against competitors and create strategies to build a stronger market share.

Marketing campaign plan

Corporate teams use marketing campaign plans to identify relevant, integrated marketing activities that will help them reach campaign objectives and influence customers. A marketing campaign can be a complicated project, but a marketing campaign plan presentation can help keep everything organized. With a marketing campaign plan presentation, professionals can break down their campaigns from beginning to end, including details about their target audience and goals, social media and email marketing plans, performance metrics and more.

With Beautiful.ai’s marketing campaign plan template , users easily can keep all their marketing strategy participants on the same page, bring their stakeholders up to speed and present campaign ideas to executives.

Employee onboarding presentation

How do you bring new employees up to speed as efficiently and effectively as possible? One tool many corporate recruiters rely upon is an onboarding presentation. Through onboarding, new employees are integrated with a company and its culture while they receive the tools and information needed to be productive team members. With onboarding presentations, professionals can introduce new hires to a company in a smooth and consistent process.

Beautiful.ai’s new hire onboarding template helps users keep everything organized for new employees. The template lets designers create roadmaps for one month to six months to ensure new hires are on the right path.

Didn't see what you were looking for? Check out our entire library of pre-built presentation templates here and customize it to make it your own.

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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10 Corporate Deck Examples & Templates (That Stand Out)

Get tips for creating an impressive corporate pitch deck, see high-performing corporate slide deck examples, and grab a battle-tested corporate deck template.

8 minute read

helped business professionals at:

Short answer

What does a corporate deck include.

A typical corporate deck includes the following elements:

• Introduction (UVP + hook)
• Problem (your market segment has)
• Solution (you have that no one can copy)
• Market size and opportunity
• Business and revenue model
• Traction and validation
• Marketing/growth strategy
• Team (authority & experience)
• Investment and use of funds

Without an outstanding deck, you won't get funded.

The highly competitive business landscape makes it challenging to impress investors with your pitch. Countless hours spent crafting the perfect pitch may not be enough.

If you don't have a well-crafted corporate deck, you risk losing investors and missing out on the funding your business needs to succeed.

Read on to learn the key components of a winning corporate deck and get insights from templated corporate deck examples that have successfully secured funding for other companies. Let’s go!

What is a corporate deck?

A corporate deck, or corporate pitch deck, is a presentation designed to convey the essential aspects of a business to potential investors, partners, or stakeholders. A corporate deck includes slides that outline the company's business model, products or services, target market, competition, team, financials, and growth strategy.

Corporate pitch deck vs. startup pitch deck

The difference between a corporate deck and a startup deck is subtle. While a corporate deck is pitched to corporate incubators or departments for projects under the corporate umbrella, a startup pitch deck is pitched to investors as an independent business with the promise of a successful exit.

What is the goal of a corporate deck?

The goal of a corporate deck is to secure their investment, partnership, or stakeholder buy-in. To achieve this objective, corporate pitch decks should be heavily focused on showing the impact of the product, service or initiative on market-share, growth, and revenue.

If you're looking for other types of business presentations, check out our dedicated guides:

• Make a Sales Pitch Deck That Turns ‘Maybe’ to ‘Yes!’
• Create a Sales One-Pager (Examples, Writing Tips, Templates)
• Make a Winning Business Proposal Presentation in 12 Steps
• How to Create a Marketing Deck (Strategy, Tips & Templates)

Why most corporate decks fail (and how to avoid it)

The hard truth is that 99% of corporate decks fail to impress investors. That's a staggering statistic, but it's not surprising given the common pitfalls that many companies fall into when creating their presentations.

Here are the reasons why corporate decks fail and how to avoid these mistakes:

1. They use static slides that kill engagement

Static slides are engagement killers - there’s no option to visualize your data, include an actionable CTA, or deliver a pleasant reader experience on a mobile device.

Reengage your audience by incorporating interactive elements into your deck. Things such as videos, animations, clickable charts, or interactive ROI calculators.

Interactive content allows investors to explore the data on their own at their preferred pace. And when you allow investors to interact with your presentation, you’re increasing the chances of them reading it in full by 41% .

2. They offer facts rather than tell a story

Corporate slide decks that rely too heavily on listing out facts and figures are dry and tiring.

Instead of spouting facts, structure your deck around a compelling narrative that captures investors' attention and makes them care about your mission and vision.

If you’re not sure how to get started, here’s a video on how to improve storytelling in a pitch deck:

3. They are generic and fail to personalize

Investors are swamped with corporate decks on a daily basis, and they can smell generic from a mile away.

If you truly want to stand out from the crowd, you need to do your research ahead of time to understand the specific needs of your target audience.

By understanding what matters most to them, you can create a presentation that speaks directly to their concerns and demonstrates how your company can deliver value. Personalization gets 68% more people to read your deck in full .

4. They fail to use behavior data to continually optimize

Make sure you’re making data-driven decks instead of flying blind. If you’re sending out PDFs or PowerPoints that collect zero data about how readers engage with your deck there’s no way you’ll ever achieve a top performing deck.

The good news is that Storydoc decks collect insight on how your audience interacts with your deck, down to the slide and even button level. Where they skip, where they linger and when they share it with other decision-makers. Imagine what you could do with this info!

Corporate deck examples that stand out

A beautiful corporate presentation deck is a basic requirement - it’s not gonna make you stand out.

To create a deck that drives real results you’ll wanna take a close look at our list of the top corporate deck examples.

These corporate deck samples were all created using Storydoc and have been optimized for high engagement.

And the best part? All the examples are templated, which means you can use any of them to create your best-performing corporate deck in minutes!

Jump ahead to each example:

Startup pitch deck

What makes this deck great:

• The cover slide video enhances interaction, increasing engagement by up to 32% . This boosts the chances of potential investors reading the deck in its entirety and taking the desired action at the end.
• The roadmap slide offers a clear and concise presentation of your start-up’s journey. Meanwhile, various data visualization elements are perfect for demonstrating financial projections, proving that your business is making progress.
• The calendar integration on the final slide simplifies the process for investors to schedule the next meeting immediately after going through your corporate deck.

Light mode invest pitch deck

• The minimalist design makes your deck easy to follow even for those unfamiliar with the industry.
• With image and video placeholders , showcasing your solution and how it solves problems is effortless, without relying on complicated terminology.
• The interactive slides showcase the team behind your solution, illustrating their capability to steer it towards success.

Light mode product pitch deck

• The powerful personalization features enable you to produce an infinite number of versions of your deck in just a few clicks, resulting in 68% more people reading it entirely .
• The AI assistant lets you create relevant visuals or copy for the corporate pitch deck in just a few clicks.
• The intuitive editor automatically extracts the essential visuals of your company, ensuring that your deck maintains its brand consistency.

Investor pitch deck

• The fresh, contemporary design is sure to capture the attention of potential investors, particularly in trend-led industries.
• The perfect balance of text-based slides and engaging visuals enables you to present your key metrics while providing necessary context.
• The scroll-based interactive design facilitates explaining your solution to potential investors and guides them through a compelling narrative.

Pitch deck essentials

• The compact design makes it easy to communicate essential information in fewer slides, saving the investors' time.
• Various interactive slides provide potential investors with all the critical insights at first glance. By clicking through tabs, they can discover more about your solution, enhancing their engagement.
• The smart CTAs allow you to incorporate a live chat widget or calendar, smoothly directing potential investors to the next step.

Product pitch deck

• The combination of visual slides is ideal for presenting the product's primary features and use cases without overloading investors with walls of text.
• Videos that can be embedded and played directly from the deck allow you to include case studies from past customers to legitimize your product.
• An easy, intuitive editor ensures complete control over your presentation. If you release a new product version or make a typo in the specs, you can quickly make the necessary tweaks at any time, even after sending your deck.
• Powerful interactive design that doesn't detract from the main message. By using our running numbers slides and data visualization elements, you can present key metrics or financial projections to potential investors in an eye-catching, easy-to-understand format.
• Several data visualization elements that can be customized to your specific use case. You can also add real-time variables to your charts.
• The dynamic content allows your audience to interact with the deck. For example, you can embed an interactive ROI calculator that they can fill out to determine if they're getting their money's worth.

General invest pitch deck

• The versatile components make it suitable for pre-seed, seed, or series A funding. It includes all the necessary corporate deck elements that you can use to create a master deck.
• The ability to add customizable fields that can be filled in within seconds, making it possible to personalize your corporate deck at scale.
• The intuitive, user-friendly editor ensures that anything you add automatically adjusts to the overall deck layout. This means you don't have to worry about breaking the design.

Creative pitch deck

• The attention-grabbing design , featuring vibrant colors and animated elements, can convert casual scrollers into engaged readers.
• The fully interactive layout of this corporate deck increases interaction and extends the average reading time.
• The combination of visual and data visualization slides enables you to showcase snippets of your portfolio while emphasizing the most crucial metrics.

Bonus: successful corporate deck example by a Storydoc client

Finally, we left the best for last - a real-life corporate deck example created for one of our clients operating in the medical cannabis industry. It has been designed according to the best practices for creating a powerful corporate deck and delivered outstanding results.

• The running numbers slides enable readers to quickly and easily access the most critical metrics.
• The roadmap slide provides a clear and concise visualization of the company's current growth and significant milestones.
• The narrator slide simplifies complex financial metrics by directing the reader's attention to the exact numbers they should be focusing on at any given time.

How to create a corporate deck that stands out?

Putting together a corporate deck that leaves an impression and gets buy-in takes a lot of time and effort (and know-how) to get right.

But the truth is this task does not have to be so daunting. You can dramatically cut down the time and effort involved by leveraging corporate deck templates .

We have some tried and tested corporate pitch deck templates for you that are optimized for engagement and designed for making a lasting impression.

Make your best deck ever.

How to measure the effectiveness of a corporate deck.

To create a highly performing deck in the top 1%, it’s critical to measure performance, identify problems, and fix them.

Key corporate deck performance metrics to measure and optimize:

• Open rate: Measure the percentage of investors who open your corporate deck to understand how effective your deck is at generating initial interest.
• Reading time: Measure the total amount of time viewers spend reading your deck to gauge their level of interest.
• Engagement: Track how long viewers stay on each slide, how often they interact with the deck, or where they drop off to determine which parts of your corporate deck are most captivating and identify areas for improvement.
• CTA conversion rate: Measure the percentage of investors who take the desired action, such as scheduling a meeting, after viewing your corporate deck.

Here's a short video explaining how to get started with our analytics panel:

What is the best tool for making a corporate deck?

The best tool for making a corporate deck is intuitive, has lots of ready-made templates, and provides an outcome that stands out.

There are 2 types of tools on the market, legacy tools and next-generation tools, but only the next-gen tools will help you stand out.

Legacy tools like PowerPoint and Google Slides, Canva, and Visme will make same-old decks. But our own next-gen corporate deck creator makes interactive content experiences that make an impression.

Grab a template and see for yourself -

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Make Killer Business Presentations

Last Updated – Feb 15, 2022 @ 7:49 am

If you are serious about your business , at some point, you need to make a business presentation. Whether you are looking for new investors, training new staff, or selling to an audience, acing your business presentation skills is a must. 

Unfortunately, starting a solid business presentation is a huge undertaking for a lot of entrepreneurs. To help you with this important task, we’ve compiled this guide.

What is a Business Presentation?

A business presentation is a great tool that will help you attract new investors and customers, or let people know about your business. 

This slideshow or demonstration showcases your services, products, and even history. This is usually carried out through audio/visual material such as televisions, laptops, projectors, and statistical documents.   

Business presentations are usually made using a presentation software such as Microsoft PowerPoint but they can also be created using material such as flip charts. 

Types of Business Presentations

Not all business presentations are the same. We’ve gathered its most common types to make it easier for you to assess which one you should make.

Informative presentations

The goal of this business presentation is to provide information and educate the audience. It may cover the following topics:

• Marketing plan
• Status reports
• Monthly reports

The main characteristic of this type of business presentation is it begins with a goal, and it is followed by specific action plans.

Persuasive presentations

This type of business presentation is commonly presented in the middle and upper management of companies. The goal of this presentation is to convince people to support a side.

Usually, this presentation begins with a problem and a proposed solution. Then, it is followed by a situation analysis.

If you plan on presenting a persuasive business presentation, you must highlight the advantages of your viewpoint, as well as present facts and examples. This way, you can persuade your audience to favor your solution. 

Group presentations

The purpose of this type of presentation is to communicate the findings of a team or group. This presentation may be informal, but as with other types of presentations, it seeks to convince people to accept new business strategies and findings.

These presentations are commonly used in corporate meetings where senior executives present their desired corporate direction, followed by team members discussing the topic in detail. 

Presentation aids

Giving presentations made with programs such as PowerPoint has become the new norm in business.

However, you can still use blackboards, whiteboards, and other channels to capture the attention of your audience.

You can even use both to ensure that your audience remembers the details of your presentation more. 

Importance of Business Presentations

Every business owner should know how to make business presentations. Here’s why these types of presentations are vital to the success of your brand .

You’ll be seen as an authority figure

When you make great presentations, you will encourage more people to trust your brand.

Whether the presentation is for a sales campaign or a simple meeting for your company, presentations have the power to influence how people see you. In turn, this can affect their decision-making process.

Another reason why a presentation makes you an authority figure is that it promotes consistency. When you have a standard for presentations, everyone in your company can communicate information more consistently. 

It increases engagement

One of the major upsides of presentations is it makes it easier for the audience to engage. Through a solid presentation, you can hold people’s attention, and make them understand concepts visually.

Presentations are also theatrical in nature so it creates a lasting impact compared to when you simply talk without visual aids. When your audience’s engagement is increased, you’re sure that they get your message. 

It is effective in reaching various audience groups

At its core, presentations are a communication tool. You can use them in face-to-face meetings, Zoom calls, and many more. The same presentation you used for your meeting can even be made available to download for your staff so they can study it more even after the presentation has concluded. 

It gives you flexibility

Another importance of presentation is it allows presenters like you to be more flexible.

When you have a presentation, you don’t need to spend hours editing or changing your content to make way for new information. You can easily modify it depending on its audience.

For instance, if you are making a business presentation in various market sectors, you can incorporate specific content for each audience group. 

Tips on How to Make a Killer Business Presentation

Here are some effective and surprisingly easy tips to follow to ensure to make the best business presentation.

1. Write it down first

When making a business presentation, you don’t immediately open your favorite presentation software the moment you decide to make it.

The goal of your business presentation is to convey a message. But first, you need to define what that message is. 

Considering this, stay away from your computer during the first stage of developing your presentation. Keep in mind that PowerPoint or Keynote, along with other presentation software, are not designed to write presentations. They are only designed to deliver them.

Get your pen and paper out, or open MS Word or any notes app, then create the headlines you want on your presentation.

Once done, assess of everything is cohesive. Your business presentation should tell a story that has a beginning, middle, and end. 

2. Steer clear from black & white presentations

Standard black and white presentations should have no room in your company. This will only bore your audience. 

Leverage beginner-friendly software to design your presentation. There are tons of templates to choose from to make your business presentation more professional-looking.

If you want to take the extra mile, hire someone to do a presentation template for your company. This one-time investment will definitely pay off in the long run. 

3. Use images & visuals

Reading presentations that contain huge blocks of texts is never fun. Effective presenters know the importance of leveraging images and other visual aids in their presentation.

This could be charts, diagrams, or graphs. When you present data this way, your audience will understand it better.

4. Don’t use stock photography

This is one of the biggest mistakes entrepreneurs make when making presentations. Nobody likes to see stock photos with annoying watermarks.

Similarly, if you are presenting to a Filipino audience and the stock photos you have on your presentation only use Caucasian models, these people would not relate to your presentation much. 

5. Inject a little humor

We’re not asking you to play Kabulastugan Instagram videos on your business presentation. However, try to inject a few funny anecdotes without making fun of anyone.

Business presentations are notorious for being boring so if you want to prevent your audience from dozing off, lighten up the mood.

6. Don’t overload your business presentation with information

When you make business presentations, your goal is not to make your audiences read, but to make them listen. Do not put all information in slides because this will only decrease the interest of your audience. 

Instead of treating your business presentation like a transcript, use it to guide you when telling the story of the presentation. Here’s an order you can use for your slides:

• Introduction
• Visual data 
• Questions (directed to you by your audience)
• Other backup information to answer possible questions 

7. Use large fonts

The last thing you want is to have people at the back squinting because they can’t see the text in your presentation. As a rule, the text and images in your slides should be clear even for those at the back of the room.

It is also recommended to use simple fonts. Here are some fonts that look professional:

• Didas 
• Josefin Sans
• Times new roman 
• Libre-Baskerville

8. Keep it short

Nobody wants to listen to an hour-long presentation without breaks. As much as possible, cut your business presentation to 20 minutes or less.

This way, you get to arrest the attention span of your audience from beginning to end.

9. Always end on a positive note

When it comes to a business presentation, you should end on a high note by answering the question “what should we do next?”

This call to action will encourage your audience to think beyond your presentation and find ways to apply what they learned.

10. Check the set-up

Whether you are making a business presentation to 10 people or 1,000, you should always check the set-up beforehand, or ask someone to do it for you.

This way, you will minimize the risk of running into technical issues that could affect your presentation’s success. 

11. Don’t forget to practice

An aesthetically-pleasing presentation will only get you so far. At the end of the day, the success of your business presentation solely depends on your presentation skills.

If you haven’t practiced this skill yet, don’t worry. After all, nobody is born a great speaker. This is something you develop over time.

What may help you is to practice in front of a mirror, or do a mock presentation with two people in your team. Ask them for feedback on areas you can improve on, and make adjustments as needed. 

12. Prepare for a Q&A

At the end of your presentation, you must ask your audience for questions or input. When taking note of possible questions, do not leave out the simplest ones.

It is also recommended to the answer by heart instead of simply reading them from your slide. 

You can also prepare some questions at the end if in case your audience is too shy to ask questions. This way, there would be no uncomfortable and awkward silence.

About MJ de Castro

MJ de Castro is the lead personal finance columnist at Grit PH.

MJ started her career as a writer for her local government’s City Information Office. Later on, she became a news anchor on PTV Davao del Norte.

Wanting to break free from the shackles of her 9-to-5 career to live by the beach, she pursued remote work. Over the years, she has developed a wide specialization on health, financial literacy, entrepreneurship, branding, and travel.

Now, she juggles writing professionally, her business centering on women’s menstrual health, and surfing.

Education: Ateneo de Davao University (AB Mass Communication) Focus: Personal Finance, Personal Development, Entrepreneurship, & Marketing

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How to make a corporate presentation

The purpose of this article is to teach you how to make a corporate presentation. Explaining what a corporate presentation is, as well as providing you with the steps and sections that you must apply to create a good corporate presentation.

At the end of the content we share with you an example of a corporate presentation that we have made so that you can use it as an example. If you need help in making your corporate presentation, do not hesitate to  contact us here .

What is a corporate presentation

A corporate presentation is a document for corporate, commercial and marketing use, which describes the identity of the company itself and is used to convey a first impression to customers on this company and on the products or services it offers.

Sections of a corporate presentation

Below we list the sections that you should not forget to include in a corporate presentation. Depending on your type of company, you should choose to include some sections or not:

• About Us:  Here you must explain who they are. What does the company do.
• Mission, Vision and Values:  You must provide information on the corporate pillars.
• History or Timeline:  share a little about the history of the company’s evolution.
• Team:  here you can include information about the entire team or only the founders.
• Added value:  highlight the added value of your company, its products or services.
• Social Responsibility:  you have mentioned the CSR actions that your company maintains.
• Products or Services:  present them in the best possible way. Highlight its benefits.
• Clients and / or Testimonials:  share logos of current clients or testimonials from them.
• Quality certifications:  do not forget to include them, this gives confidence and trust.
• Contact:  include the contact details of your company.

Keep in mind that these are the most common sections in a corporate presentation. But if your objectives deserve to include a different section than this, you can do it. The important thing is that this presentation is effective and aligned with the objectives of your company.

Next, we explain step by step how to make a corporate presentation:

Step 1: Define the purpose of the corporate presentation

The first step in making a corporate presentation is to determine what your purpose is. What we want to say, what we want to achieve and to whom we are going to present it. Talk to your team, ask them what information about your company is most relevant to your customers, and what content or statistics would help them get more customers. Do a little internal Brainstorming.

Step 2: Determine the structure of the corporate presentation

From there, we will proceed to create the corporate presentation structure. We will define how many pages and which sections we will need. We recommend that the corporate presentation does not exceed 20 or 30 pages. Remember that the corporate presentation should be a short but concise presentation of the company.

Then, we will proceed to write the content that we will include in the corporate presentation, as well as, to compile the images that will be included in each page: logos, photos of founders and / or employees, photos of the offices, photos of the services or products , etc…

Make sure that the texts included are clear and easy to understand. Include positive and winning phrases about your business.

Step 3: Design the corporate presentation

After having all the structure created for the corporate presentation, including content and images, we will proceed to select the indicated platform to create our corporate presentation.

There are many ways on how to make a corporate presentation. You can choose to make the corporate presentation using Power Point, Google Slides,  Canva , PhotoShop or Illustrator. Choose the platform that is easiest for you to use and that is functional over time.

Step 4: Final tests and team feedback

Once the design of the corporate presentation is finished, send it to some members of your team and ask for their opinion. It will allow you to detect possible errors or include some important information that you forgot to include in the initial scheme.

It is also important that one of your commercials use the corporate presentation and do a presentation essay to one or two people using the corporate presentation. It will allow you to detect before final use if the order of the content is really consistent and if it will have the desired final impact.

Step 5: Distribution and end use of corporate presentation

Finally, the process of how to make a corporate presentation consists of sending the corporate presentation to the members of your commercial or marketing team so that they send or present to their prospects. Make sure it maintains good quality and that the file is not too heavy.

Corporate Presentation Example

Here is an example of a corporate presentation that we have created at our digital marketing agency. You can use it as an example to follow.  Click here  or on the button below to open it. If you would like us to help you make a corporate presentation for your company,  contact us here .

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