marketing specialist job description resume

• Marketing Specialist Resume Example

Resume Examples

• Common Tasks & Responsibilities
• Top Hard & Soft Skills
• Action Verbs & Keywords
• Resume FAQs
• Similar Resumes

Common Responsibilities Listed on Marketing Specialist Resumes:

• Conduct market research to identify target audience and market trends
• Develop and execute marketing campaigns across various channels (email, social media, paid advertising)
• Create and manage content for website, blog, and social media platforms
• Analyze and report on campaign performance using analytics tools
• Collaborate with cross-functional teams (sales, product, design) to develop and execute marketing strategies
• Manage and maintain marketing databases and CRM systems
• Coordinate and attend industry events and trade shows
• Conduct competitive analysis to identify strengths and weaknesses of competitors
• Develop and manage partnerships with other businesses and organizations
• Continuously stay up-to-date on industry trends and best practices in marketing.

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Marketing Specialist Resume Example:

• Developed and executed strategic, omni-channel marketing plans/campaigns geared towards the target market/audience resulting in a 15% boost in brand awareness
• Monitored and regularly updated key performance metrics and generated weekly performance reports to provide meaningful insights on marketing and campaign effectiveness
• Managed relationships with external vendors, stakeholders, and agencies while developing high-quality content that achieved a 430% increase in online engagement
• Enhanced customer profiles, generated periodic reports, and identified improvement opportunities by utilizing cutting-edge technologies and assessing market trends
• Developed relationships with external influencers and media contacts to increase brand awareness, driving website traffic by 25%
• Co-ordinated responses to customer inquiries, complaints and compliments providing an unprecedented customer service experience and satisfaction
• Designed and maintained an engaging and user-friendly web portal to drive leads and convert prospects, increasing website hitting by 17%
• Created engaging, on-brand copywriting, artwork and design to ensure brand consistency and enhance customer experiences
• Spearheaded online and offline marketing activities and events, resulting in generating over 500 leads in a 3-month period
• Creative Strategy & Planning
• Campaign Management & Evaluation
• Market Research & Analysis
• Brand Management & Advertising
• Content Marketing & Copywriting
• Influencer Marketing & PR
• Digital Marketing & SEO
• Social Media Marketing
• Email & Direct Marketing
• Web Development & Design
• Digital Analytics & Reporting
• Project & Event Management
• Vendor & Agency Relationships
• Customer Service & Engagement
• Sales Management

Top Skills & Keywords for Marketing Specialist Resumes:

Hard skills.

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Advertising
• Email Marketing
• Content Marketing
• Marketing Analytics
• Marketing Automation
• Customer Relationship Management (CRM)
• Brand Management
• Event Planning and Management
• Market Research and Analysis
• Copywriting and Editing

Soft Skills

• Communication and Presentation Skills
• Collaboration and Cross-Functional Coordination
• Problem Solving and Critical Thinking
• Adaptability and Flexibility
• Time Management and Prioritization
• Empathy and Customer-Centric Mindset
• Decision Making and Strategic Planning
• Creativity and Innovation
• Active Listening and Feedback Incorporation
• Emotional Intelligence and Relationship Building
• Analytical Thinking and Data Interpretation
• Project Management and Planning

Resume Action Verbs for Marketing Specialists:

• Strategized
• Collaborated
• Conceptualized
• Implemented
• Personalized
• Orchestrated

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Resume FAQs for Marketing Specialists:

How long should i make my marketing specialist resume, what is the best way to format a marketing specialist resume, which keywords are important to highlight in a marketing specialist resume, how should i write my resume if i have no experience as a marketing specialist, compare your marketing specialist resume to a job description:.

• Identify opportunities to further tailor your resume to the Marketing Specialist job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

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Related Resumes for Marketing Specialists:

Assistant marketing manager, associate marketing manager, content marketing manager, digital marketing manager, marketing communications manager, product marketing manager, senior marketing manager, social media marketing manager.

• • Developed and executed a comprehensive digital marketing strategy, increasing online engagement by 50% within the first year.
• • Led a cross-functional team to launch a new mobile app, resulting in 100,000 downloads within the first three months.
• • Managed a budget of $500,000 for digital advertising, optimizing spend across platforms to achieve a 25% lower cost per acquisition.
• • Initiated a partnership with influencers, enhancing brand visibility and contributing to a 30% increase in social media followers.
• • Conducted market research to identify emerging trends, informing product development and marketing strategies.
• • Implemented a customer feedback loop, improving product offerings and customer satisfaction scores by 20%.
• • Coordinated online marketing campaigns across social media, email, and PPC, increasing overall campaign ROI by 15%.
• • Analyzed performance data to adjust strategies in real-time, enhancing campaign effectiveness.
• • Managed website redesign project, resulting in a 25% increase in session duration and a 10% decrease in bounce rate.
• • Collaborated with the sales team to develop lead generation strategies, increasing leads by 20%.
• • Assisted in the development and implementation of marketing plans, contributing to a 10% increase in market share.
• • Supported the execution of trade shows and events, leading to significant lead generation.
• • Conducted competitor analysis to inform marketing strategy adjustments, improving competitive positioning.
• • Managed social media accounts, growing the follower base by 15% over one year.

5 Marketing Specialist Resume Examples & Guide for 2024

Your marketing specialist resume must showcase a robust skill set in the latest marketing techniques. Highlight your proficiency in digital tools and analytics platforms, demonstrating a knack for effectively targeting and engaging your audience. Ensure your resume displays a proven track record of successful campaign management. Include measurable achievements that reflect your ability to increase brand awareness and drive sales growth.

All resume examples in this guide

Traditional

Marketing Specialist | Brand Development | Digital Strategy resume example

Resume Guide

Marketing specialist resume example

Resume format

Resume experience section

Hard & soft skills

Certifications and education

Resume summary/Objective

Additional sections

Key takeaways

The demand  for marketing specialists  is set to rise in the coming years. No wonder, marketing professionals are the backbone of any organization . Their ability to decode evolving consumer behaviors, master the digital transformation of marketing channels, and navigate fiercely competitive markets places them at the heart of business success .

T hese savvy specialists don't just keep pace; they craft customer-centric strategies and create brand identities that resonate deeply with audiences.

If this sounds like you, understanding how to translate your extensive expertise into an effective, succinct resume might seem like a challenge. The breadth of your skills and experiences can make it difficult to compress them into a single page.

No worries. This comprehensive guide is crafted precisely for you and will navigate you through:

• Avoiding the generalist label by emphasizing your top skills and capabilities.
• Learning to narrow down your expertise to align with what prospective employers seek.
• Demonstrating a commitment to continuous learning by including upskilling courses and staying up to date with trends and analytics.
• Quantifying your achievements in a way that sets you apart from the competition.
• Differentiating yourself by showcasing your unique personal brand.

A good marketing specialist resume captures the essence of your professional journey but also positions you as the standout candidate you truly are. So let’s see how it’s done.

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Marketing specialist  resume example

Here’s what this applicant does well in their resume:

• Demonstrates quantifiable achievements in past roles, such as increasing online engagement by 50% and launching a mobile app with 100,000 downloads, which highlights the impact of their work.
• Lists specific skills and certifications relevant to marketing, such as SEO/SEM, Google Analytics, and Advanced Digital Marketing certification, aligning their expertise with industry standards.
• Includes a mix of technical skills and soft skills, like project management and data analysis, showcasing a well-rounded candidate profile.

How to format a marketing specialist  resume

There are three basic resume formats  you can choose from. The ideal format depends on your work experience and whether you're transitioning to a new industry.

• Reverse chronological resumes   are ideal for those with solid experience within their field, emphasizing the experience section with detailed responsibilities and achievements, supported by quantifiable results.
• Functional resumes   cater to those with less than 10 years of experience or those shifting careers. It's worth noting that this format is less favored by recruiters as it highlights your skills and how you acquired them.
• Hybrid resumes  are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - often in a two-column layout showcasing experience on one side and skills, strengths, and key achievements on the other.

As for layout  and style , be mindful of the following :

• Nail your resume header  with marketable info: role description, social media handles, personal website, or portfolio.
• Use a clear, readable font size of 12pt . Marketing resumes allow for a pinch of friendliness, so why not choose Rubik as your main resume font? It’s sleek, quirky, and easy to read.
• Set margins to 1’’ for optimal readability . By the way, our super-simple resume builder  adjusts margins (and font size) for you, so you only need to think about the content of your resume.
• Stick to a one-page resume  if you have under 10 years of experience; opt for two pages  if you have more;
• Always save your resume as a PDF  before submitting it to a recruiter.

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While your marketing skills may be exceptional, your resume needs the “it” factor to get noticed.

A broad range of experience in several different areas will not impress the recruiter or the hiring manager. Why? Because the position is seeking a “specialist,” not a “generalist.”

To win over the recruiter and land the interview, you have to narrow your career achievements . Find the specific area of marketing that relates to the job posting and focus on just those skills. Show how you’ve mastered that specific area with examples, details, and wins. That’s what makes you valuable as a specialist.

Now, start thinking about your resume based on that “ laser-focused ” marketing prowess.

Pay close attention to the following resume sections  and you’ll get more calls for interviews.

The top sections on a marketing specialist resume

• Professional Experience . A dedicated section to demonstrate your career progression and tangible results in past marketing roles.
• Core competencies.  This part details specific marketing skills like SEO, content creation, and data analysis, showcasing your expertise.
• Education & certifications . Lists your academic background and relevant marketing certifications, affirming your professional qualifications and growth mindset.
• Professional summary.  A must-have highlighting your marketing prowess and achievements, setting the tone for your resume. A great place to show off your writing skills, too.
• Digital marketing projects . This additional section showcases successful campaigns you've led or contributed to, emphasizing your practical experience.

These bullet points are here for a reason. Recruiters will quickly review your resume, and if it lacks what they're searching for, it may end up in the "rejected" stack.

Therefore, as a marketing specialist aiming to catch the attention of HR managers, make sure your resume ticks off all the items from the list below.

What recruiters want to see on your resume

• Demonstrated expertise in digital marketing tools and platforms . Let’s face it, if you call yourself a marketing specialist, you have to be familiar with tools like Google Analytics, AdWords, and social media management software.
• Proven ability to increase traffic and conversion rates . Recruiters prioritize candidates who can show tangible results, such as growth in website traffic or improved conversion rates.
• Experience in content creation and SEO . The ability to create engaging content and optimize it for search engines is key, as it drives organic traffic and enhances brand visibility.
• Knowledge of data analysis and performance metrics . Recruiters value candidates who can analyze campaign performance and use insights to drive decisions, demonstrating a data-driven approach to marketing.
• Creativity in campaign ideation and execution . A track record of innovative marketing campaigns suggests a candidate can contribute fresh ideas and perspectives, crucial for staying competitive in dynamic markets.

A well-formatted marketing specialist resume is your quickest path to landing an interview. With a layout that's clean, easy to read, and packed with the keywords recruiters seek, you're positioned as a meticulous and dependable applicant.

Now that we've covered the importance of formatting, let's turn our attention to the experience section . This is where you'll articulate your unique value proposition.

How to write a marketing specialist resume experience

A lot of marketing people believe the best route to success is to be what is known as a “T-shaped marketer.” This is someone who develops broad knowledge of  a wide range of marketing tactics.

While that can lead to varied career experiences, it lacks the depth and subject matter expertise recruiters look for in a marketing specialist.

The opposite end of the spectrum is an “I-shaped marketer,” who only specializes in one specific field.

That’s good for a beginner, but you’ll need a bit more depth. You should shoot for 2-3 specialties. Anything more is inefficient and doesn’t go deep enough.

A marketing specialist resume should never keep the bullets of the experience section  generic, showing off multiple skills instead of results. Like this one:

• • Managed email marketing program for insurance sector business line.
• • Wrote, edited, and approved copy for internal and external audiences.
• • Created campaign materials for digital and traditional media.
• • Managed internal and external brand awareness campaigns.

This candidate makes three major mistakes:

• No quantifiable results . This experience section fails to show measurable outcomes (e.g., web traffic, conversion rate increases, etc.). There’s simply no evidence of effectiveness.
• Lacks keywords . No job-specific keywords  (e.g., SEO, digital analytics), risking ATS and recruiter bypass.
• Vague on tools and platforms . It’s important to detail proficiency in essential digital marketing tools (e.g., Google Analytics, CRM).

Check out how another candidate tackles their experience section and take notes.

• • Restructured email templates to include up to 3 visuals, shorter paragraphs, bullet points and calls to action, increasing click rates from 2% to 12%.
• • Optimized website pages with relevant keywords and improved formatting and readability, decreasing bounce rate from 62% to 34%.
• • Revised Facebook marketing strategy, which grew Facebook followers from 1,500 to 4,000 in 4 months and increased overall engagement ~40%.
• • Assessed email bounces to remove invalid and irrelevant contacts, boosting deliverability and open rates by 67%.

This experience section stands out for a few key reasons:

• Focus area.  This emphasizes the marketer's specialization in digital marketing. While their knowledge in other marketing areas may vary, it's the concentration on this specific expertise that truly matters.
• Clear results . It shows clear success stories, like boosting click rates and growing social media followers, with actual numbers to back up the claims. This makes it easy to see the candidate's impact.
• Specific actions taken : The candidate explains exactly what they did, such as changing email designs and optimizing web pages. This shows they know how to tackle problems and improve marketing efforts.
• Keywords used .  The section includes important terms like " optimized " and " revised strategy ," making it more likely to catch the attention of recruiters and ATS..
• Shows proactivity .  It's clear the candidate is always looking to make things better, whether that's through updating strategies or cleaning up contact lists. This shows they’re committed to getting better results.
• Technical and analytical skills : By detailing the steps they took and the improvements made, the candidate shows they're good with both technology and data analysis, which are crucial in marketing jobs.

We’ll explore each of those in more detail later in the article. First, let’s see how a marketing specialist can successfully quantify results on their resume.

How to quantify impact on your resume

Unlike roles with easily quantifiable outcomes, marketing achievements can be harder to measure. Marketing specialists must find ways to quantify their results, such as percentage increases in engagement or conversion rates.

Thankfully, tools like SEMrush, Google Analytics, and Ahrefs can provide metrics that specialists can use to highlight their successes in tangible terms.

As a marketing pro you probably already know how to use those, so be sure to include the following:

• Include the percentage increase in website traffic after SEO optimizations  to demonstrate your ability to improve online visibility.
• Detail the conversion rate improvement  from specific marketing campaigns to show your direct impact on sales or leads.
• Mention the growth in social media followers and engagement rates  to highlight your skills in building online communities.
• Specify the cost reduction achieved through more efficient ad spend , showcasing your ability to optimize budgets.
• Report the increase in email open rates  and click-through rates after revamping email marketing strategies, indicating your success in enhancing audience engagement.
• Quantify the number of leads generated  through digital marketing efforts to underline your contribution to business growth.
• Indicate the ROI  (Return on Investment) from marketing campaigns to demonstrate your strategic approach to achieving financial efficiency.
• Document the reduction in bounce rates  on key landing pages as a result of your content and design optimizations, proving your skill in improving user experience.

Try to integrate as many of these as possible into your resume's experience section to boost your chances of landing the job.

How to write a marketing specialist resume with no experience

If you've recently graduated and have a keen interest in marketing, you might be considering an internship or a junior position. Figuring out how to differentiate your resume can initially seem challenging, yet there are numerous strategies to capture attention.

As a marketing specialist lacking practical experience, it's crucial to build a resume  that emphasizes your transferable skills, relevant academic work, and any activities demonstrating your marketing capabilities. Below are some carefully selected strategies designed for you:

• Emphasize your educational achievements .  Highlight any relevant  marketing or business courses you've completed. Include specific projects or case studies you’ve worked on.
• Showcase your transferable skills . Creativity, analytical thinking, communication skills, and proficiency in digital tools (e.g., social media platforms, basic SEO knowledge, and content management systems) are highly desirable in marketing roles. Read further about effectively including hard and soft skills in your resume .
• Include your internships and volunteer work . Any internships or volunteer positions that involve  marketing tasks (even if not exclusively marketing roles) can be valuable. Detail the responsibilities you had and any positive outcomes or contributions you made.
• List certifications and online courses . If you've taken online courses or earned certifications in digital marketing, content creation, Google Analytics, SEO, or social media management, include these to show your initiative and commitment to learning.
• Detail your projects and personal initiatives . If you've managed a blog, run a social media campaign, or created  social media content  for platforms like YouTube or Instagram, highlight these experiences. Mention the goals, strategies you implemented, and any success metrics.
• Tailor your resume for each application . Align your resume with the job description of each application.  We can’t stress this enough . Use keywords and phrases from the job listing and focus on the relevant skills and experiences that match the role you're applying for.

Remember, your resume is your opportunity to market yourself. Even without direct experience, showcasing your potential, skills, and passion for marketing can make a strong impression on potential employers.

How to list your hard skills and soft skills on your resume

Here’s the deal. Marketing specialists are most valuable when they are capable of driving revenue for their employers.

Given that CEOs often view marketing as a "cost center" instead of a revenue generator, it's crucial to demonstrate your ability to align your efforts with the broader business goals of the company.

Resist the urge to flaunt every single marketing skill you possess in the skills section of your resume . Simply listing everything won't cut it. The real essence of being a marketing specialist lies in carefully selecting which technical  and interpersonal skills to highlight, showcasing your proficiency and impact.

Remember, at the end of the day, it's all about showcasing tangible results.

Listing hard skills is pretty straightforward. If you have enough space, you can dedicate a section to them on your resume.

We've made an essential list of technical skills you need to master to ensure your resume makes it through the recruitment process.

Best hard skills for your marketing specialist resume

• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• Content management systems (CMS)
• Email marketing platforms
• Google Analytics
• Social media advertising
• PPC (Pay-Per-Click) advertising
• Graphic design software (Adobe Creative Suite)
• CRM (Customer Relationship Management) software
• Data analysis and visualization tools
• HTML/CSS basics
• Video editing software
• Mobile marketing
• Influencer marketing tools
• A/B testing software
• Market research and analysis tools
• Digital campaign management
• E-commerce platforms
• Automation software
• Conversion rate optimization (CRO) techniques

Unlike hard skills which are acquired through education, training, and experience, soft skills  are learned through living and interacting with others. The bigger the range of soft skills you demonstrate, the easier it will be for you to solve problems and collaborate with people at the workplace.

Below is a list of the most common soft skills for marketers.

Best soft skills for your marketing specialist resume

• Communication skills
• Adaptability
• Problem-solving
• Critical thinking
• Emotional intelligence
• Time management
• Persuasiveness
• Attention to detail
• Stress management
• Organizational skills
• Negotiation
• Customer focus
• Project management
• Conflict resolution
• Analytical thinking

When including soft skills on a resume, it's best to integrate them into your experience and achievements sections, providing concrete examples of how you've applied these skills in practice. This approach will do better justice to your capabilities than simply listing them.

A great way to shine a light on your soft skills is the certifications section of your resume. Read on.

How to list certifications and education on your resume

For many marketing positions, education is more a requirement than a priority. The minimum education level is there to solidify a baseline level of knowledge and maturity.

Still, you can use your education section  to draw attention to areas that reinforce your goal for marketing specialization.

For example, if the job posting seeks someone with brand promotion skills, and you happened  to do a lot of promotional work for your college or university, then you can list that in the education section. All the extra effort you put into projects , volunteer  work, or coursework  could be listed here.

If that is not enough, you can even add relevant certifications  you have. Often they will show recruiters those precious soft skills that we mentioned above, like lifetime learning, self-motivation, and willingness to stay current with trends.

Best certifications for your marketing specialist resume

• Google Analytics Individual Qualification ( GAIQ )
• HubSpot Content Marketing Certification
• Meta Certification
• Hootsuite Social Media Marketing Certification
• Google Ads Certification

When listing your certs, follow these simple steps:

• Create a dedicated section . If you have several relevant certifications, create a separate section titled "Certifications" to draw attention to them.
• List each certification clearly . Provide the full name, followed by the abbreviation in parentheses if commonly used. This makes your resume easily understandable and searchable.
• Include the issuing organization . Mention the name of the organization that issued the certification. This adds credibility and allows employers to verify your qualifications  if needed.
• Mention the date of certification.  Include the date you received the certification. Also, include the expiration date if applicable to show that your qualification is current.
• Prioritize relevance and recency . List your certifications in reverse chronological order, starting with the most recent. More importantly, list only those most relevant to the job you're applying for near the top.
• Provide details if necessary . If a particular certification is especially relevant or impressive, consider adding a brief description of what the certification entailed, especially if it demonstrates key skills or knowledge that are directly applicable to the job.

How to write a marketing specialist resume summary or objective

We've saved the best for last. Trust us, crafting your career summary at the end of the resume-building  process is a smart move. By this point, you've likely detailed all your qualifications and professional experience, leaving just one task: eloquently summarizing your expertise and goals within a few sentences.

More often than not, this section will be the most impactful part of your resume. If not done effectively, you risk being overlooked among top applicants.

So, how do we approach summary writing?

As a marketer, you’ve been trained on how to translate features into benefits. But remember to stay focused. Your resume summary  needs to stay specific to the position you’re applying for. Writing a generic description of your broad experience will put you in the “generalist” category.

There are several specialized areas where you can apply your expertise:

• Social media
• Demand generation
• Lead generation
• Advertising

Having 4 specialties is over the top. Listing 3 specialties is better, but showing solid expertise in 2 specialties specifically related to the job posting is the key to success.

For example, if the company wants someone who can provide leads to the sales team, skip listing social media skills.

List only the areas that will interest the recruiter and separate you from the crowd of applicants.

Let’s look at the examples.

This candidate clearly has trouble presenting themselves. Here’s why:

• Too vague.  The summary lacks specific details about achievements and uses broad terms without offering concrete examples.
• Overused phrases . Terms like " driven and motivated " are often overused in resumes and don't distinguish the candidate from others.
• Missing quantifiable achievements . It doesn't include any numbers or results to back up claims of success.
• Lacks specialization . While claiming expertise in "all facets of marketing," it doesn't specify any particular area of strength.
• No mention of results . It doesn't articulate the outcomes of managing omnichannel campaigns, such as increased engagement or sales, leaving the reader questioning the impact of the candidate's work.

Bland, right? Also note that the length is more suited for a resume objective , rather than a summary. Unlike summaries which are 3-5 sentences long and focus on your achievements and value proposition, objectives are shorter and more suited for entry-level positions.

Check out the improved version below.

How does this version stand out?

• Special skills highlighted . It points out the candidate's strong skills in important areas like SEO and using social media for business, showing they have the right knowledge for the job.
• Clear results . The summary shows real results, like increasing web traffic by 40% and getting twice as many people engaged on social media, proving the candidate knows how to make a big impact.
• Proven success.  Mentioning a 25% increase in sales from campaigns shows the candidate can handle big projects and get good results.
• Data-driven approach.  Talking about using data to make decisions shows the candidate is smart about analyzing information to improve their work. (That’s what we meant by weaving soft skills into various resume sections).
• Focused on outcomes . It emphasizes the candidate's focus on achieving goals that can be measured, which is exactly what companies are looking for.
• Inclusion of buzzwords : Including “dynamic”, “excels”, “committed” and "growth hacking" adds a modern touch and shows the candidate can express themselves eloquently.

That's fantastic. But perhaps you think you have more to offer and want to secure that interview. Keep reading to discover how to enhance your resume with projects that are relevant to the job you're aiming for.

Additional sections for a marketing specialist resume

Your skills and achievements may range from highly specific to quite unique, but when applying for a job, it's best to leave hobbies like skydiving off your resume. Space is limited, so only include personal activities that are relevant to the position you're applying for. For instance:

• A portfolio : Showcasing your work can give potential employers a better sense of your skills and experience. Ensure the portfolio is relevant to the job you're applying for, well-organized, and easy to navigate. For optimal space usage, include a link to it in the header.
• Projects : If you've worked on any high-impact marketing projects or campaigns , detail them in a separate section and include tangible results.
• A custom section : “Interests” or a "My Time" sections can effectively present your passions and how your skills manifest in different areas of your life, offering recruiters a glimpse into your personality. Again, ensure that whatever you include here is related to the qualities expected of a marketer.

Another very popular section with marketing specialists is “Awards”. There are so many competitions out there! Check out the best practices below.

How to add awards to your resume

You might wonder why you need a dedicated section for this. In a sea of candidates, it's crucial to stand out in any way you can.

Indeed, an awards section  serves as another platform to highlight your professional expertise, with the added benefit of carrying a stamp of approval.

Here's what you need to know:

• Use bullet points for clarity . Organize the awards in bullet points for easy readability.
• Be descriptive yet concise . For each award, provide a brief description that includes the name of the award, the granting organization, and the date received. If space allows, include a short explanation of why the award was given.
• Prioritize relevance and prestige.  List awards that are most relevant to the job you're applying for first. If you have received awards from prestigious organizations or industry-recognized bodies, make sure these are prominently featured.

Crafting a standout resume as a marketing specialist isn't just about listing experiences—it's about strategically curating content that sells your unique brand. Here's how to ensure your resume not only highlights your strengths but also captivates potential employers, setting the stage for that exciting interview.

• Avoid being labeled as a generalist by carefully selecting which experiences and skills to include in your resume.
• Master the art of showcasing results on your resume to highlight your impact.
• Determine which elements to prioritize—skills, certifications, or experience—when crafting your resume.
• Decide on additional sections to include, ensuring your strengths are both relevant and compelling.

Looking to build your own Marketing Specialist resume?

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Marketing Specialist Resume: Winning Examples for 2024

A well-crafted marketing specialist resume is essential in today’s job market. It’s the first impression that potential employers have of you, and it’s crucial that it showcases your skills, experience, and achievements effectively.

The purpose of this article is to provide winning examples of marketing specialist resumes that stand out and impress hiring managers. We’ll discuss the key components of a successful marketing specialist resume, including education, work experience, skills, accomplishments, and more.

Throughout the article, we’ll provide examples of successful marketing specialist resumes that demonstrate the best practices for organizing and presenting this information. By following these examples, you’ll be able to create a resume that highlights your strengths and appeals to potential employers.

In the following sections, we’ll cover everything you need to know to create a winning marketing specialist resume. This includes an overview of the marketing specialist role, the importance of different components of the resume, how to showcase your accomplishments, and more.

Key Components of a Marketing Specialist Resume

When it comes to creating a marketing specialist resume, there are five key components that will help differentiate you from other candidates: header & contact information, professional summary, skills, experience, and education. Let’s take a closer look at each of these sections.

A. Header & Contact Information

The header of your resume should include your full name, professional title, and contact information such as your email address, phone number, and LinkedIn profile. Make sure to use a professional email address that you regularly check and avoid using personal emails or nicknames. Furthermore, you can add a physical address but this is optional. If you choose to add it, remember to omit any personal information that may lead to discrimination, such as race or gender.

B. Professional Summary

Your professional summary can be a short paragraph, highlighting your key achievements and experiences as a marketing specialist. It’s important to make this section stand out to persuade hiring managers that you are the best candidate for the position. Also, tailor your summary to the job description and add keywords that match the skills required for the job.

As a marketing specialist, having essential skills is important to show potential employers that you are suitable for the job. In this section, list your skills in bullet points to make it visually appealing and easy for hiring managers to skim through. You can add both soft and hard skills. However, make sure they are relevant to the job description and the marketing industry.

D. Experience

Your experience section should showcase your past achievements and marketing campaigns. Focus on accomplishments, not just responsibilities or roles. List your experience in reverse chronological order, starting with the most recent job or project. Make sure to quantify your results by stating how you contributed to the company’s marketing goals by using metrics and data like conversion rate and customer acquisition cost. Additionally, highlight your key achievements that match the requirements of the job listed in the job description.

E. Education

List your education in reverse chronological order, starting with your most recent degree or certification. Add the name of the institution, the degree or program, and the graduation or completion date. Also, include any relevant coursework or skills you acquired during your studies that match the job description.

A well-crafted marketing specialist resume should include all of these key components to showcase your skills, experiences, and achievements. A winning example of a marketing specialist resume should be attention-grabbing, easy-to-read, and tailored to the specific job requirements.

Tailoring Your Marketing Specialist Resume

When crafting your Marketing Specialist resume, it’s important to tailor it to the specific job and company you’re applying to. By doing so, you can increase your chances of getting noticed and selected for an interview. Here are some key steps to follow when tailoring your resume:

A. Understanding the Target Audience

Before you start crafting your resume, it’s important to understand the target audience you’re writing it for. This includes the hiring manager, the company culture, and the industry you’ll be working in.

B. Researching the Company and Job Description

Once you know your target audience, it’s time to research the company and job description. Review the company’s website, social media pages, and any other relevant information you can find. Understand the company’s core values, mission statement, and goals. Additionally, carefully review the job description to understand the skills and experiences required for the role.

C. Matching Skills and Accomplishments with the Job

After researching the company and job description, it’s time to match your skills and accomplishments with the job. This means highlighting experiences that are most relevant to the role and demonstrating how your skills can be applied to the company’s goals.

D. Incorporating Keywords

Use keywords throughout your resume that match the job description. This can help your resume get found by Applicant Tracking Systems and increase your chances of getting invited to an interview.

E. Crafting a Unique Value Proposition

Finally, craft a unique value proposition that sets you apart from other candidates. This should be a short statement that highlights your unique qualities, experiences, and skills. Be sure to demonstrate how your value proposition aligns with the company’s needs.

Following these steps can help you create a winning Marketing Specialist resume that gets noticed by hiring managers and leads to job interviews.

Formatting Tips for a Marketing Specialist Resume

As a marketing specialist, showcasing your skills and achievements in the best possible way is crucial to stand out from the competition. And for that, a well-designed and formatted resume can make all the difference.

Here are some formatting tips to help you make a winning marketing specialist resume:

A. Length and Layout

Your resume should ideally be no more than two pages long. Keep it concise, focused, and easy to read. Use a clean and modern layout that suits your style and the job you’re applying for.

Make sure to include relevant sections such as contact information, professional summary, work experience, skills and qualifications, and education.

B. Font and Typography

Choose a professional and legible font that looks good on both print and digital formats. Use font sizes between 10-12 points to ensure readability. Avoid using too many different fonts or styles, and stick to a consistent and elegant design.

C. Use of Bullets and White Space

Break up your resume into bullet points and use white space to create a clear and visually appealing document. Use bullet points to highlight your achievements and responsibilities in each job, and make sure to use action verbs to describe your accomplishments.

D. Including Relevant Visual Elements

While your resume should primarily be a text-based document, you can use relevant visual elements to make it stand out. For example, you can include a professional headshot, a logo of your current or previous employer, or relevant icons to highlight your skills or areas of expertise. Just make sure that these elements don’t clutter or distract from the main focus of your resume.

E. Ensuring the Document is Scannable

Most recruiters or hiring managers spend only a few seconds scanning your resume, so it’s important to make it easy to skim and digest. Use subheadings, bold, and italics to highlight key sections, keywords, and achievements. Make sure that your resume is optimized for ATS (Applicant Tracking Systems) by using relevant keywords and phrases as listed in the job description.

A well-designed and formatted marketing specialist resume can make a big difference in your job search. Keep it simple, focused, and relevant, and make sure to tailor it to the job you’re applying for. With these tips, you’ll be on your way to creating a winning resume that showcases your skills and experiences in the best possible way.

Writing a Stand-Out Marketing Specialist Resume

When it comes to writing a marketing specialist resume that’ll grab the attention of recruiters, there are several factors you need to take into consideration. In addition to highlighting your skills and expertise, you need to showcase achievements that demonstrate your impact on the business, display results-oriented success, emphasize your soft skills, and use action-oriented language.

A. Highlighting Achievements

One of the biggest mistakes job seekers make is focusing too heavily on responsibilities, rather than achievements. While responsibilities are important, they don’t provide a clear picture of your performance. Instead, try to focus on quantifiable achievements that showcase how you added value to the company. For example, instead of simply stating that you created a successful social media campaign, highlight that campaign’s impact, such as an increase in website traffic or lead generation.

B. Demonstrating Impact on Business

Recruiters want to see how your work directly impacted the company’s bottom line. This means showing data that demonstrates how you contributed to revenue growth, cost-saving measures, or increased brand awareness. Be sure to provide specific examples that showcase how you impacted the business, and tie those examples to KPIs (key performance indicators) that the company values.

C. Showcasing Results-Oriented Success

Employers want results-oriented marketing specialists who can help drive success. Highlight your ability to achieve measurable results by showcasing examples of how you’ve met or exceeded marketing goals. Be sure to include metrics that show your success, such as increases in website traffic, lead generation, or social media engagement. Providing concrete evidence of your success is essential to standing out in a crowded field of marketing specialists.

D. Emphasizing Soft Skills

While technical skills and experience are important, soft skills are equally valuable. Marketing specialists need to be excellent communicators, problem-solvers, and team players. Highlight your ability to collaborate with cross-functional teams and communicate effectively with stakeholders. Soft skills are important to employers because they demonstrate your ability to work well with others and adapt to new situations.

E. Using Action-Oriented Language

Finally, your resume needs to use action-oriented language to showcase your achievements and impact. Use strong action verbs to describe your accomplishments, and ensure that each bullet point begins with a verb. This not only makes your resume more engaging, but it also helps recruiters understand the scope of your role and the impact you made.

Writing a marketing specialist resume that showcases achievements, demonstrates impact on business, showcases results-oriented success, emphasizes soft skills, and uses action-oriented language is critical to standing out in a competitive job market. Follow these tips to create a standout resume that’ll get you noticed by top employers.

The Importance of Proofreading and Editing

As a marketing specialist, presenting yourself professionally is crucial to your success in landing your dream job. One of the critical components of a winning resume is to ensure that it’s free from errors and typos. Proofreading and editing can make or break a candidate’s chances of getting hired.

A. Common Resume Errors to Avoid

There are several common errors that job seekers make on their resumes. It’s essential to avoid them to make sure that your resume stands out. Some of the common mistakes are:

Spelling and grammatical errors: This is the most common mistake job seekers make. Hiring managers can easily notice these errors, and it can hurt your chances of getting hired. Use a spell checker and proofread your resume to avoid such mistakes.

Poor formatting: A poorly formatted resume can also hurt your chances of getting hired. Use clear headings, bullet points, and an easy-to-read font to make your resume more professional.

Unnecessary information: Avoid adding unnecessary information that can make your resume look cluttered. Focus on relevant information that highlights your skills and experience.

Lack of consistency: Make sure your resume is consistent in terms of dates, font size, and formatting. Inconsistencies can create a negative impression on potential employers.

B. Strategies for Editing and Proofreading

Proofreading and editing your resume can be a daunting task, but it’s crucial to increase your chances of getting hired. Here are some strategies you can use to edit and proofread your resume:

Take a break: Before you proofread your resume, take a break to clear your mind. This will help you to focus and improve your chances of catching errors.

Read it out loud: Reading your resume out loud can help you to catch errors that you may have missed while proofreading silently.

Use a checklist: Create a checklist of the common errors mentioned above and use it to proofread your resume.

Get feedback: Ask a friend or colleague with editing skills to proofread your resume. A second set of eyes can help you catch errors you may have missed.

C. The Role of a Second Set of Eyes

Getting feedback from a second set of eyes is essential when proofreading and editing your resume. A friend, family member, or colleague can provide a fresh perspective on your resume and help you catch errors you may have missed. They can also provide valuable feedback on the wording and formatting of your resume.

Proofreading and editing your resume is critical to your success as a marketing specialist. Avoid common errors, use proofreading strategies, and get feedback from a second set of eyes to increase your chances of getting hired. A well-crafted error-free resume can make all the difference in your job search.

Marketing Specialist Resume Examples

When it comes to crafting an effective marketing specialist resume, it is important to know how to showcase your unique set of skills and experiences in a way that will capture the attention of potential employers. To help you get started, here are four winning examples of marketing specialist resumes:

A. Example #1: Marketing Specialist with Experience

As a seasoned marketing professional with 5+ years of experience, this candidate has a track record of success in developing and executing strategic marketing campaigns across multiple channels. Their resume highlights their expertise in market research, campaign management, and budgetary analysis, as well as their ability to collaborate with cross-functional teams to drive results.

B. Example #2: Recent Graduate with Marketing Internship

For recent graduates looking to break into the marketing field, this resume example is a great place to start. Featuring an eye-catching design and a concise summary of the candidate’s skills and experience, this resume emphasizes the candidate’s marketing internship experience and their ability to thrive in a fast-paced, dynamic environment.

C. Example #3: Marketing Specialist with Cross-Functional Expertise

In today’s business world, successful marketing often requires collaboration across multiple departments and functions. This resume example showcases a marketing specialist with experience working across a range of teams, including sales, product development, and customer service. Their resume highlights their ability to think strategically and communicate effectively, as well as their experience with data analysis and market research.

D. Example #4: Marketing Specialist with Digital Marketing Skills

As more and more companies shift towards digital marketing strategies, it’s important for marketing specialists to have a strong understanding of digital tools and techniques. This candidate’s resume highlights their expertise in SEO, SEM, and social media marketing, as well as their experience with web analytics and email marketing. Their resume also includes specific examples of successful campaigns they have led in the past.

No matter your level of experience or expertise, there is no one-size-fits-all solution when it comes to crafting a winning marketing specialist resume. However, by following these examples and highlighting your unique skills and experiences, you can create a resume that will help you stand out in a competitive job market.

Tips for Applying for a Marketing Specialist Role

A. creating a comprehensive cover letter.

Your cover letter is your first opportunity to make a lasting impression on a potential employer. It should be tailored to the specific job you are applying for and highlight why you are the best candidate for the position. Be sure to include a brief summary of your qualifications, experience and skills, and explain why you are interested in the company and the role.

B. Demonstrating Knowledge of the Industry and Company

Before applying for a marketing specialist role, do your research on the industry and the company you are applying to. Understand the company’s core values, mission and vision, and how their products or services are positioned in the market. Show that you have done your homework by highlighting specific goals, challenges, and opportunities facing the company and the industry, and how your skills and experience can help address them.

C. Highlighting Relevant Experience and Skills

When highlighting your experience and skills, focus on those that are relevant to the specific marketing specialist role you are applying for. Provide examples of how you have applied those skills in past roles, and how they have contributed to the success of a marketing campaign or project. Make sure to tailor your resume to the specific job description, using specific keywords and phrases that align with the job requirements.

Applying for a marketing specialist role involves creating a comprehensive cover letter, demonstrating knowledge of the industry, and highlighting relevant experience and skills. With a strong marketing specialist resume that shows your skills, experience, and knowledge, you can increase your chances of landing your dream job.

Common Questions About Marketing Specialist Resumes

As a marketing specialist, your resume is your ticket to get noticed by prospective employers. It is your first chance to make a good impression, showcase your skills, and highlight your achievements. To help you create a winning resume, here are some common questions and answers that can guide you through the process.

A. What Should I Include in My Marketing Specialist Resume?

When it comes to crafting a marketing specialist resume, you want to make sure you include the following elements:

Professional Summary – This should be a brief paragraph that summarizes your skills, experience, and career goals. It should capture the reader’s attention and entice them to read further.

Professional Experience – This section should showcase your work history and achievements, highlighting your most relevant experience. Make sure to use action-oriented language and quantify your results where possible.

Education – List your educational background, including any certifications or relevant training.

Skills – Highlight your key skills that are relevant to the position, such as project management, data analysis, and digital marketing.

Accomplishments – This section should showcase your accomplishments and awards, demonstrating your success in your previous roles.

References – Include at least three professional references who can attest to your skills and work experience.

B. How Can I Make My Marketing Specialist Resume Stand Out?

To make your marketing specialist resume stand out, here are some tips to follow:

Customize it – Tailor your resume to the specific job you are applying for. Use keywords from the job description to make sure your skills and experience match the employer’s requirements.

Highlight your achievements – Including quantifiable achievements and results can show your impact and demonstrate your value.

Use a professional format – Utilize a clean, easy-to-read format that is easy to navigate. Use bullet points, bolding, and italics to help guide the reader’s eye.

Show your personality – Including a bit of personality and creativity in your resume can make it stand out. Just make sure it is still professional and appropriate for the position you are applying for.

Proofread – Make sure to check for any spelling or grammatical errors. Your resume should be polished and error-free.

C. What Skills and Qualifications Do I Need for a Marketing Specialist Role?

To be successful in a marketing specialist role, you will need a combination of technical and soft skills, including:

Technical Skills – Knowledge of marketing automation tools, CRM systems, SEO, PPC, social media platforms, and analytics software.

Digital Marketing Skills – Proficiency in email marketing, content marketing, and digital advertising.

Analytical Skills – Ability to analyze and interpret data, identify trends, and make data-driven decisions.

Creativity – Ability to come up with unique and appealing marketing campaigns and ideas.

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Marketing Specialist Resume Samples

The guide to resume tailoring.

Guide the recruiter to the conclusion that you are the best candidate for the marketing specialist job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies, tailor your resume & cover letter with wording that best fits for each job you apply.

Create a Resume in Minutes with Professional Resume Templates

• Work with Global Directors or Customer Engagement Program Managers to execute the lead generation marketing campaigns
• Work with product marketing to develop and promote customer success stories
• Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs
• Work with internal and external constituents to gather information pertinent to proposals, brief designers on creative elements and assist in budget creation
• Collaborate with the Seller Fulfilled Prime product managers to improve the seller offering
• You have an energizing personality, not only with your work but with your work ethic and style
• Reporting to the Marketing Campaign Manager, the Direct Marketing Specialists apply knowledge of business objectives, marketing strategy, customers, distribution channels and the market to develop and produce direct response multi-channel marketing campaigns and collateral. Channels such as print, digital and call centres are leveraged to sell our products to consumers
• Assists in development of marketing campaigns in support of SMB and mid-market channels
• Coordinate projects as directed by the Marketing Manager. Provide outputs on time and on budget
• Developing relationships within the businesses to anticipate client perceptions, manage challenges and maximize on market opportunity
• Work with clients and with internal stakeholders to develop, steward and execute 360 sponsorship programs
• Work closely with management and sales teams to deliver results on marketing programs
• Support marketing portal vendor management, continuous template/program development, and champion portal use with franchise community
• Manage logistics, including: update web-based deal and contact management systems, develop internal updates, etc
• Strong project management skills, including the ability to independently manage multiple projects, meet deliverable dates, prioritize and organize effectively
• Strong attention to detail, highly organized
• Proven ability to be highly organized and effective in handling multiple detail-oriented projects in a fast-paced environment
• Excellent writing skills with the ability to create basic content and edit the work of others
• Ability to use excellent judgment, handle confidential materials and display a professional demeanor
• Ability to change priorities and respond quickly during urgent situations, while remaining calm, focused, professional and effective
• Strong verbal/written communication skills with strong attention to detail
• Strong and deep overall business acumen and good knowledge of Accenture’s area of business and overall business strategy
• Strong collaboration, communication and an ability to influence cross-functional groups along with the ability to thrive in an environment of constant change
• Strong project management skills, detail orientated and highly organized

15 Marketing Specialist resume templates

Read our complete resume writing guides

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• On average 3 years of experience at an agency, media company, sales organization or in sports production, where the individual was responsible for presentation, creative and promotion development
• Strong organizational skills – ability to manage multiple projects simultaneously
• Business writing skills including presentation development
• Strong interpersonal skills - with internal and external clients
• Knowledge of media marketing, the sales process and media in general
• Thorough knowledge of Word, PowerPoint, Excel, etc and presentation proficiencies
• Working knowledge of Photoshop and Final Cut
• Creates and develops marketing programmes to help drive business revenues and support business/product/sector objectives
• Creates client retention, acquisition and increasing market share programmes
• Initiates and oversees the development and delivery of sector and product integrated marketing communication campaigns
• Value proposition and messaging platforms
• Responsible for all client communications - promotional, educational and regulatory
• Sales support programmes and materials
• Client targeting and prioritisation for events, conferences and marketing collateral
• Advise on appropriate marketing communications mix
• Create and oversee the creative development and content of advertising campaigns (print, digital and social media); advertorials; brand campaigns; Pitches and credentials; direct marketing campaigns ; multimedia, microsites, marketing literature; third party conferences
• Works with the business and marketing execution help to shape conference content/themes
• Thought leadership programmes- seminars, dinners, client events
• Co-create with marketing execution client experiences and events that enhance client relationships
• In conjunction with the IB Marketing Business Management team, Marketing Strategy delivers comprehensive performance data, including appropriate return on investment information, to the business, Finance and Corporate Centre
• Conduct quantitative and qualitative research on consumer behavior, marketing trends, digital and social media developments and specific industry/client businesses to enhance sales probability
• Generally assist in the refinement of PowerPoint and Keynote presentations including document formatting, copy editing and image sourcing
• Acquire a working knowledge of Live Nation assets/capabilities and identify their role in achieving client business objectives
• Develop and organize Live Nation sales tools such as property one-sheets, consumer research documents, online / offline marketing packages, etc
• Assist in internal brainstorming sessions for prospective clients
• Working knowledge of financial services and asset servicing products a plus but not required
• Experience in key marketing functions and tactical marketing execution preferred
• Excellent writing, communications, and project management skills
• Microsoft Office (Word, Excel, Powerpoint) skills a must
• Project management of all Marketing campaigns to include point of sale programs, product launches, and all in-store programs that drive overall company results
• Ensures accuracy of all information prior to the opening of a job
• Manages and communicates all subsequent changes throughout the season
• Responsible for the creative brief development and kick-off
• Manages on-time check in of projects from open date through delivery to production to final results reporting
• Partners with Production Specialist to ensure on time, accurate POS budget estimates
• Regularly interacts with Store Operations, Brand Presentation, and Marketing partners
• Opens and updates all marketing jobs in Adtrax to include budget numbers
• Back Up partner to Marketing Coordinator for all In Store Handout jobs
• Reporting and Analysis
• Attend Creative kickoff meetings
• Weekly touch base & Target downloads
• Weekly production meeting
• Weekly touchbase with AVP
• Evaluation and proposal of new ideas and vendors
• Program budget maintenance (Branding, Sweepstakes/Contests, Partnerships, etc)
• Calendar updates & additions (for programs of responsibility)
• Proof creative at checkpoints for accuracy
• Misc. jobs and tasks as assigned
• Oversee management and timely execution of updates across a library of existing presentations and printed marketing materials on a monthly and quarterly basis to meet compliance deadlines
• Develop strong relationships with internal business partners and become proficient at processes and systems to fulfill objectives
• Contribute to the development of new content and communications to internal partners
• Remain current with FINRA compliance rules
• Work with the team and internal partners to identify product marketing opportunities based on industry trends, current market environment and competitive advantages
• 2+ years of marketing experience—preferably in the mutual fund/asset management industry
• Bachelor’s degree, preferably with a major in marketing, communications, journalism, English or finance
• The ability work independently or with minimal supervision
• Gain proficiency in the content approval process and manage projects through this process
• Interest in financial markets, mutual funds and the investment industry
• Interest in writing, creating and distribution of marketing content
• Bachelor’s degree, preferably with a major in marketing, communications, journalism, English, or finance. MBA a plus
• Experience creating marketing content
• Work alongside the department VP and brand team to develop yearly marketing & consumer activation marketing plan and strategy
• Work closely with the digital team to develop local engagement strategy for social and CRM
• As relevant, work alongside show producers to develop consumer activation strategy for show launches and on-site engagement
• Coordinate all aspects/stages of off-air promotional development of campaigns from the initial pitch of idea to the execution and fulfillment working with internal and external partners
• Be a liaison between the network and the network’s buying agency to oversee and steward all local media activity – radio buys, promotions and added value
• Work across the networks within the portfolio to develop on-site promotional opportunities, as relevant, I.e. Billboard Latin Music Awards show, NASCAR US-based races, Descarga Music Seris, etc
• Oversee the development and fulfillment of local media creative assets required of the media buys
• Oversee ideation, sourcing, inventory management, and fulfillment of all inter-departmental requests for premiums and marketing materials/collateral to promote shows or the NBC Universo brand
• Developing Department’s consumer events calendar. Calendarize key Marketing events throughout the year
• Minimum 2 years’ experience in Television Marketing, Proficiency and knowledge of social media marketing
• Knowledge of entertainment, television, and marketing
• Spanish Language proficiency
• Candidate should have excellent communication skills and good problem solving skills
• Strong written and oral communication skills required
• Ability to work effectively in a fast-paced environment where multi-tasking is a must
• Ability to follow through on task completion
• Ability to interface with executive and senior management internally and externally
• Strong written and oral communication skills (English and Spanish preferred), organizational skills, problem solving skills and attention to detail
• Ability to maintain sensitive and confidential information
• Highly organized with the ability to multi-task, meet deadlines and work in a team environment
• Excellent customer service skills and self-motivated
• Helps develop, prepare, print and packages client proposals, media kits and other sales material
• Collects, copies, orders and stocks all sales and marketing materials
• Interfaces with all areas of the division to insure a steady flow of information as it pertains to customer service
• Clerical support for the Marketing Manager
• Assists in development of client presentations including deck, story, research and artwork
• Address all client competitive requests
• Develop and maintain BIS inventory sheets
• Manage all aspects of POP delivery including downloading of images, POP Prep and archiving
• Schedule photo requests for POP Photographer(s)
• Serve as backup to POP Photographer(s) when necessary
• Work with Sales and Marketing staff to develop accurate sales and customer support materials
• Create/update category one-sheets and other relevant marketing materials
• Maintain CCO social networking portals
• Update internal digital television network with timely announcements
• Provide Marketing support to the business
• Responsible for the development & design of all literature including internal communications and external communications when required
• Oversight of intranet extranet is maintained and compliant, and continually improved
• Event Management for annual, quarterly and conferences and meetings
• Marketing Planning - annual and quarterly to support the delivery of the overall sales plan and growth targets
• Monitoring and Control - within budget, deadlines, stocks of materials
• Interaction with other functions /departments in order to optimise business opportunity by leveraging key relationships
• Gather Market Intelligence - from other financial institutions and industry along with detailed product reviews with internal product managers
• Team working - maintain/monitor/improve relationships amongst broker distribution team
• Design, development and production of brochures, flyers, direct mail, print and online ads, multimedia presentations etc including sourcing of images to support campaigns
• Content development and production for use in Content Marketing promotions
• Utilisation of lead generation opportunties
• Content management for the corporate website
• Creative writing, generation of headlines, straplines, to enable quick turnaround of adverts etc
• Provision of strategic advisory to various businesses globally on achieving client marketing objectives
• Assist, as required, in the roll out of marketing projects at corporate level
• Custodian of the brand and ensuring brand compliance
• Event support - provision of marketing materials for events
• Industry polls support (creation of internal website for employees use, updates to management throughout the poll to ensure employee activity)
• Copy development, editing, proof reading
• Project administration, cost management and associated admin
• Proven ability to develop and edit text, headline formulation, creative route development (imagery) in line with audience and regional differences as well as proven project management experience
• Sound understanding of investment banking products and marketing to different client groups
• Sound knowledge of the investment banking industry
• B2B Content Marketing development experience
• B2B lead generation experience
• Understanding of compliance and regulatory protocols for targeted marketing materials production
• Proven experience of developing and delivering successful campaigns, across all mediums
• Excellent written skills including creative writing
• Strong understanding of market analytics and best practice ROI evaluation
• Strong relationship management skills, with proven experience of working with Senior Management
• Good knowledge of Word, PowerPoint, Excel and Outlook. Familiarity with Front Page and SharePoint would be beneficial
• Self-starter with initiative and good problem-solving skills
• Ability to work in a small team and be willing to help-out if needed with other tasks
• Excellent written and oral skills
• Minimum 4-5 years marketing experience
• Four year degree (B.A.,B.S) from an accredited college of university, preferably with a discipline in marketing
• Excellent organizational and multi-tasking skills with solid attention to detail
• Team oriented; Ability to effectively take direction and apply learnings to everyday responsibilities
• Proven ability to partner effectively with team members, the Sales organization, and external parties
• Strong written and verbal communication. Strong and effective public speaking skills
• Must be able to contribute ideas in a creative group atmosphere
• Proficiency in MS Word, Excel and PowerPoint
• Bilingual required (Spanish and English)
• Implements sales and marketing plans to meet budgeted volume goals. Implements programs to secure new audience segments while increasing retention of our current subscribers. Executes home delivery sales acquisition and retention initiatives; including managing all start sources including direct mail, in-paper ads, email marketing, single copy inserts, sticky notes, telemarketing, kiosk, carrier and internet sales/social media
• Develops volume budgets for the site. Forecasts starts and stops, while identifying emerging sales channels and trends to increase market penetration for the site. Monitors revenue streams and manages expenses. Finds efficiencies in sales processes to maximize sales by tracking cost-per-order (CPO), cost-per-unit (CPU) and other corresponding sales metrics
• Bachelor’s Degree required, plus a minimum of three years sales/marketing/retail or relevant business experience preferred. Digital background in SEM/SEO, retargeting, display and social media a plus
• Prior media or newspaper experience a plus
• Must have intermediate computer skills in Excel, Power Point and Word. Access is a plus
• Must have excellent verbal and written communication skills
• Must be self-motivated, energetic, goal oriented
• Must be able to manage programs through peers and managers who report to different disciplines within the company
• Excellent customer service skills are essential for this position
• Must possess strong project management and problem solving skills
• Strong customer relationship management and collaboration skills
• Ability to structure work priorities/assignments and work independently
• Ability to maintain effective communication with management regarding development within areas of assigned responsibilities
• Ability to work under pressure and maintain professionalism in a fast-paced environment
• Must be flexible and embrace change
• Organizational efficiency and multi-tasking skills
• Have keen eye for design
• Bachelor’s degree in a related field. MBA is preferred
• Minimum of 5 – 10 years digital marketing experience, 5 years managing Search strategyand in-depth experience in financial services
• Demonstrated experience in digital performance analysis and overall financial analytical acumen
• Track record of success in providing analysis, strategic direction and specific business recommendations to senior leadership on critical decisions. Able to work with senior executives to probe, prioritize, challenge and influence the setting of initiatives and the deployment of initiatives
• Strong communication, negotiation and relationship building skills at a senior level
• Experience in effectively managing agency and other strategic partnerships
• Strong financial acumen with the ability to analyze financial information, program results, pro formas and other data rich information
• Decision-Making and Autonomy: Complex decision making. Numerous sub-Segments to partner with
• Problem Solving: High complexity due to various sub-Segments including demographic and psychographic variables
• Extensive Project or Program Management: Strong, able to manage capacity issues, contention issues, prioritization of multiple competing opportunities
• Experience in Display Media Planning or Buying, Programmatic buying a plus
• Experience in Ad Operations
• Experience in Media Analytics a plus
• Financial Services experience a plus
• Exceptional written and communication skills
• Practical problem solving and strategic thinking skills
• Strong negotiation/influencing skills
• Bachelor’s degree (B. A.) or equivalent to 3 relevant work experience
• Native Cantonese skills and fluency in English
• Large company discipline...small company entrepreneurial attitude
• Research and Plan the development of new high end photo merchandise
• Create new Merchandize and specs using DreamLabo 5000 as primary printing source for retailer sales
• Plan Marketing introduction to retailers and Production partner
• Research new media based on market trends for DreamLabo 5000
• Test new media via Canon Inc. and document results
• Provide Canon Inc with samples and maintain test results, develop a program to test and certify new media with CINC
• Marketing go to support for retailer business and primary contact
• Production partner coordinator and primary contact
• Bachelor degree – Marketing studies preferred (3 - 5 yrs of experiance)
• Experience Required: Presentation skills, power point creation
• Product management and or Product development
• Marketing programs conception
• PhotoLab or Photo retailer experience a plus
• High-end (Commercial/Photography) Printing
• Play an active role within the marketing team to implement corporate strategies in North America
• Write effective technical and compelling marketing literature for our expanding range of products
• Contribute to the development and implementation of a digital marketing strategy
• Manage company presence at conferences, trade shows, etc
• Develop product presentations
• Develop collaborative sales strategies
• Work with sales representatives and mangers
• Communicate effectively with internal and external partners
• Excellent verbal and written communication skills are critical. Superb command of written English as evidenced through creation of original content and/ or publications. Should be able to provide examples of their written scientific work (publications, posters, articles, etc.). Previous technical marketing writing experience preferred
• Degree in molecular biology, medical science, or similar experience, with hands-on knowledge of molecular biology and genetic techniques/ applications; Advanced degree preferred
• Demonstrated ability to work in a team environment and the ability to function with high degree of independence are required
• Proficient user of Microsoft Office applications
• Experience in digital marketing is an advantage
• Ability to travel 20%
• Responsible for briefing the agencies on the company 's plan and objectives ahead
• Responsible for adjusting and controlling the area's budget
• Responsible for guaranteeing that brand is being used properly throughout channels (brand guardian)
• Responsible for analyzing media and activation possibilities considering brand and sales challenges. Monitor results for possible adjustments
• Keep the website and consumer digital and social touch points aligned with the actual campaign
• High level of experience in both online and offline media - 5 years
• Previous experience in offline and online advertising - 5 years
• 3, Fluent in Portuguese and English
• Experience dealing with advertising agencies
• Bachelors degree in communications, design, marketing, advertising or administration. (Bachelor ́s in psychology, philosophy should be considered along with previous experience)
• Agency experience is desirable
• Education: graduate students in Top University Business School or major in marketing, communication, Double E , journalism. With IT background will be strong plus
• Experience: internship in MNC, team leadership and project management experience,
• Knowledge: business management, marketing communication, ecommerce
• Skills: project and program update on Powerpoint, excel; familiar with internet communication, time management
• Working time (3~4 days/week for 9~12 months)
• others : work under pressure
• Manage communication process between marketing teams in San Francisco and those in Sao Paulo
• Gather information from key stakeholders across Ubisoft’s portfolio of brands and to report out to Latin American marketing team
• Minimum of 2 years working in a coordinator, project management, account management, or equivalent role
• Organized and process oriented with excellent attention to detail
• Great attitude and ability to problem solve
• Strong written and verbal communication skills in both English and Spanish
• Oversee the successful development and execution of marketing initiatives and events
• Implement successful initiatives within the community both at consumer and business levels
• Educate internal clients on the best use of marketing strategies
• Establish a working knowledge of best practices for marketing within the healthcare/patient-care and insurance industries
• Provide guidance for key initiatives across multiple communication channels
• Evaluate, prioritize and track complex projects
• Develop a working knowledge of the company, its products/services, the healthcare industry and the regulatory agencies that govern us in order to develop effective communications
• Develop a strong network in the communities we serve
• Develop activities to engage a potential patient base
• Event Management – small to large event, manage logistics
• Provide administrative support for the implementation of communication strategies and materials
• Proactively identify opportunities to improve current processes and work flows
• Prior health insurance industry or healthcare/medical knowledge or experience sufficient to relate to the business space and patient/member
• Public speaking/presentation skills with large and small groups
• Microsoft Office proficiency-Outlook, Word, Excel, and PowerPoint
• Detail oriented and able to work efficiently, at times in stressful scenarios
• Must be able to interact and communicate effectively with patients and/or community members, to make them at ease during events
• Able to respect and maintain patient confidentiality at all times
• Must be able to follow policies and procedures and work a flexible schedule and locations which may include evenings and weekends
• This role requires approximately 75% travel
• Able to track and report results of activities
• This role is considered patient facing and is part of Humana’s Tuberculosis (TB) screening program. If selected for this role, you will be required to be screened for TB
• Experience working with Senior population
• Knowledge of Medicare and Medicaid
• Direct/Personal Sales or Customer service experience in a B2C or B2B environment
• Highly motivated self-starter with strong project management skills and ability to perform/prioritize tasks in a fast-paced environment
• Strong interpersonal skills to work well together with cross functional, global partners
• Knowledge of Adobe Acrobat commenting tools
• BA/BS degree required, preferably in Business Administration or Marketing
• The Specialist is responsible for project managing campaign elements through MSoD. The Specialist works closely with the marketing manager to procure information necessary to drive effective product and market content
• Serve as the lead on developing and managing logistics for national trade shows as identified by market segmentation. Primary responsibilities include securing booth space, managing booth staff matrix, ordering product and collateral, tracking budget and communicating conference logistics to identified stakeholders
• Develop and manage annual media campaign calendar to support marketing and communication efforts
• Develop and manage association membership benefits calendar to ensure timely execution of sponsorship tactics
• Works with product marketing, inside sales, and field marketing to align email campaign efforts. Where applicable, coordinates efforts for inclusion on campaigns or requests information to support developing alternate campaigns (direct mail, email, etc.)
• Ensures all materials align with segment messaging and complies with HMH brand standards
• Strategize with Market Segment Campaign Manager and sales directors to maximize show objectives and revenue goals
• Understand marketing and online marketing strategy and tactics
• Strong data management and analytical skills
• Advanced knowledge of MS Office (especially Excel, Word and Access)
• This position may require occasional business travel
• Position may include sitting and working at at a computer for long periods of time
• Bachelor Degree in Marketing or Communication or equivalent work experience
• Minimum 1-3 years’ experience managing campaigns and/or trade shows
• Geospatial / mapping content and applications
• Selected industry verticals including transportation & logisitics, utilities and the public sector
• Direct marketing and demand generation
• Define lead generation campaign briefs including description of the target persona and value selling messages in collaboration with Product Marketing and Customer & Market Development. Capture and understand prospect’s business concerns, challenges and drivers*
• Secure availability of all sales processes and tools from other departments (pricing, legal) in order to successfully execute the campaign
• Source contact listings from third party vendors, online acquisition, tradeshows, social media. Cleanse and manage contact databases in the internal CRM system*
• Create and execute lead generation campaigns leveraging appropriate media, internal marketing automation tools and interfacing with external marketing agencies, personalize messages based on recipient’s industry, position or title*
• Track and report on campaign KPIs (number of contacts addressed, conversion rate, number of leads generated, ROI, CPA)*
• Train the sales team on campaigns, in particular Inside Sales, in order to ensure successful conversion of the leads generated*
• Bachelors/Masters Degree or equivalent, ideally in Marketing
• 3 - 5 year experience in lead or demand generation
• Ability in planning, managing, executing and tracking marketing activities using CRM and analytics tools (Responsys, Salesforce.com, Omniture, Google Analytics)
• Highly motivated in optimizing and delivering on online sales
• Able to work to deadlines and planned campaign periods
• Excellent analytical and problem solving skills (can-do approach)
• Creativity, initiative and drive in presenting new ideas and optimization recommendations
• Fluent in English is essential and other languages are considered an advantage
• Excellent knowledge of MS-Office
• Creating, developing, managing and executing global events across all WM themes
• Incorporating innovative elements into existing event themes and platforms
• Research and development of new event platforms and components
• Sourcing and research of event collaterals and materials
• Reporting, forecasting and budgeting
• Managing speaker logistics
• Contribution to event and venue research
• Delivery of high-level event platforms
• Management support / project support
• Marketing projects in line with event themes
• 3 years of experience in the field of marketing and /or events
• Experience in financial services and affinity to the UHNW space,
• Track record of effectively managing internal and external partners (agencies)
• Experience and strong passion thought-leadership
• Lead nurturing programs that leverage lists, behaviors and content to increase sales ready leads
• Reporting on marketing effectiveness (lead pipeline, marketing influence, click throughs, downloads and campaigns)
• Use of marketing automation tools to create tactical campaign follow ups that drive improved effectiveness
• Leveraging A/B testing and analytics to improve lead acquisition and conversion funnels
• Improvement of end to end lead management process that drives improved lead quality and automation
• Contribution to and maintenance of marketing processes and databases for the above areas
• Email Marketing and Lead Generation programs (preferably B2B)
• Hands-on experience with marketing automation platform such as Eloqua, in applying segmentation, a/b testing, and personalization strategies
• Experience with a CRM platform such as Salesforce.com or Microsoft Dynamics
• Organize and oversee distribution/collection of key information and assets to internal and external UBISOFT teams including but not limited to creative, digital, promotions/partnerships, retail, PR and media
• Collaborate with retail marketing, digital marketing, creative services and other UBISOFT departments and external partners as required, to execute audio/visual assets such as gameplay trailers and social media assets
• Manage weekly giveaways on social media accounts and document social media campaigns
• Serve as the main point of contact with UBISOFT’s internal creative services department and external agencies to coordinate schedules, budgets, and delivery of assets based on project specs
• Work with UBISOFT’s legal, first party, and copy editing teams to arrange review and approval of all consumer facing assets
• Assist in the creation of PowerPoint presentations as needed
• Execute additional ad hoc projects as necessary including PO management and swag giveaways
• 2 years of experience in a project management/marketing communications role in an advertising agency, design firm, in-house design department, or related marketing environment
• Experience in trailer, TV or video production is a plus
• Ability to persevere and find order in a fast paced environment with constantly changing variables
• Strong, self-confident leader who motivates and builds trust with others both internally and externally
• General knowledge of production and creative terminology as it relates to print, TV, online, etc
• Entertainment experience (gaming, movies, TV, etc.) and/or agency experience highly preferred
• Proficiency in MS Suite (Word, Excel, PowerPoint)
• Recommend marketing needs for assigned business line
• Write and/or proofread various forms of communication such as newsletters, sales collateral, statement inserts and internet and intranet development
• Responsible for tracking and communicating the marketing budget for the assigned division
• Manage client events including coordination, promotion, RSVP tracking and event budget management
• Communicate with business line personnel in a capacity of educating, training, and defining various marketing initiatives in order to create awareness and generate sales and referrals
• Communicate with Affiliates and/or vendors
• Bachelor's degree in business, marketing, communications, or related field. An equivalent combination of experience/education will be considered in lieu of a four-year degree
• Two (2) or more years of job related work experience
• Good PC skills. Strong attention to detail
• Self-motivated and able to work independently as well as with cross-functional teams
• Strong digital acumen with a thirst for the channel
• Must be detail oriented and organized
• Must be highly effective in meeting deadlines in a diverse, fast-paced environment
• Ability to identify and assess various marketing opportunities
• Excellent problem-solving skills and attention to detail required
• Strong analytical, mathematical, written/verbal communication, and interpersonal skills
• Undergraduate degree with strong performance and recognition
• Proficient in using Microsoft Office: Excel, PowerPoint, Word
• HTML skills a plus
• Assist senior team members in creatively developing marketing materials for client meetings and presentations
• Research markets, industry metrics and transactions via financial databases and other public sources. Work closely with various members of the investment banking team to identify and track information on prospective and existing clients and private equity investors focused on specific sectors within the Industrial market, as well as lead marketing outreach programs across sectors
• Lead construction and maintenance of marketing databases for various sub sectors within Industrial Group
• Coordinate logistics and prospect targeting for various marketing events, including trade shows, industry conferences and general marketing sessions
• Answer, screen and/or initiate client communication via phone or email. Personally handle matters of importance to the firm, the department or clients to increase efficiency and breadth of practice coverage
• The ideal candidate will possess a strong work ethic, a demonstrated record for excellence and have the ability to function equally well in both a team setting and on a self-directed basis
• Must be able to work with internal and external clients on a daily basis via the telephone or in person
• Must be detail-oriented and recognize errors in numbers, spelling, grammar and punctuation; must demonstrate good follow-through skills
• Must possess functional knowledge of Excel and PowerPoint and have the ability to enter and format data in an Excel spreadsheet. Must also be very skilled in the use of various internet search engines and have demonstrated an ability to undertake research projects
• Basic accounting knowledge and knowledge of the equity capital markets is a plus
• Exceptional verbal and written communication skills
• Efficient in Microsoft Excel, Word, Outlook and PowerPoint with the ability to quickly learn various software programs
• Highly organized and detail-oriented with the ability to prioritize work demands amongst frequently changing priorities and deadlines
• Support content and social media strategy for B2B marketing. This includes listening, posting & responding to clients and media influencers
• Responsible for monitoring competitor’s presence on social media channels and providing reports as required
• Thorough understanding of social media metrics and reporting is an asset
• Source creative assets for social media channels
• Manage day-to-day of bellmediasales.ca – source, update content, and manage quality control with suppliers
• Source merchandise, negotiate with suppliers, fulfill internal request, and manage inventory
• Manage the creative process for Treat of the Week program
• Gather content for and issue monthly eNewsletters and eBlasts as required
• Support event logistics
• Support department with general admin duties including, budget management, calendar updates and data base management
• Minimum of two years’ experience in media, advertising, web design, and/or social media preferred
• Superb organizational and computer skills (Word, PowerPoint, Excel)
• Photoshop, InDesign, and CMS experience an asset
• Self-motivated and enthusiastic
• Knowledge of digital advertising platforms and social media platforms
• University/post-secondary education required, with emphasis on Marketing/Promotions preferred
• The position is demanding and the individual must have a high energy capacity, possess a self-motivational attitude, thrive as a multi-tasker and communicate exceedingly well
• Works very closely with the head of marketing and the marketing manager on campaigns and strategic programs
• Facilitate and support the marketing manager in business and marketing planning between Polycom and its partners, which will include segmentation, targeting and positioning of the Polycom brand in key market segments in line with Partner capabilities
• Support the territory in ‘programmatising’ local marketing activities, directed at the channel community
• Assist in the customer case study process by interfacing with the customer, internal pre-sales, sales and corporate communications teams
• Assist with preparations & logistical assistance to events – seminars and trade shows
• Assist in development and co-ordination of email campaigns using software tools to support marketing campaigns
• Co-ordination and planning of small scale events and campaigns under the direction of the manager
• Obtain timely feedback from partners on sales and marketing initiatives for analysis and reporting purposes
• Coordinating the production and printing of promotional materials. Ensuring collateral is up to date and available for sales meetings and events
• Develop quarterly marketing business review presentations
• Ensuring events spreadsheet & online calendar is updated
• General marketing administration and support to the marketing team
• Degree educated, preferably with a Communications/Marketing/PR qualification
• 3+ years in marketing or related field, preferably Marketing/PR/Media
• Would be bonus if they have worked in an MNC environment
• Understanding of the enterprise audience would be an added advantage
• 3+ years' marketing related experiences required
• 2+ working experience in IT related MNC preferred
• Knowledge of IT related industry as advantage
• Professional project management skill, problem solving
• Detail-oriented and multitasking
• Excellent communication skill Working with confidence, responsiveness, and high ownership Qualifications (Education/Major/Certificates)
• Bachelor and above Degree required
• At least 3 years experience in marketing related experiences
• Chinese simplified: Fluent
• Drive increased brand recognition, impact, and scale through effective marketing communications
• Drive the implementation of marketing campaigns including direct, online and offline advertising and promotions, consumer communication, and promotional activities
• Effectively support brand manager to manage 3rd party agencies and suppliers, as well as actively engage and work with cross-functional teams
• Support brand manager to analyze and develop expertise in the market dynamics of Taiwan including identifying internal and external sources of market knowledge (research companies, internal database / ECRM, internet, personal networking), monitoring industry trends, and tracking marketing programs
• Execute integrated go to market plans
• Ensure our marketing initiatives meet Blizzard Entertainment’s high standards of excellence
• Collaborate with Corporate Communications on integrated communications strategy
• Excellent project management skills. Needs to clearly demonstrate experience managing stakeholders across a complex matrix structure, globally and regionally. Can demonstrate a strong record of customer and business focused initiatives as well as a strong understanding of UHNW and HNWI segment groups
• Experience working in the Private Banking industry and a thorough understanding of the financial services industry in APAC
• Strong knowledge and experience marketing in APAC
• Strong marketing sense with proven experience in defining and delivering marketing strategies that differentiate within a highly competitive environment
• Fluent in English and Mandarin. Any further local languages would be considered a plus
• Strategic thinker with excellent communication skills
• Utilize information from multiple internal and external sources to provide data and analytical support
• Provide information and insights regarding customers, customer behavior, markets, competitors, and campaign effectiveness to measure performance and support business decisions
• Measure the effectiveness of digital marketing efforts (display advertising, paid search, social and email)
• Make data driven recommendations that optimize channel performance
• Work with vendors and internal teams to ensure data integrity
• Maintain existing marketing reports and develop business requirements for new automated reports
• Conduct marketing analysis to determine responsive and profitable segments
• Conceive, set up, and execute testing throughout all digital channels
• Develop materials for presentations, reports and publications, including charts, graphs and maps
• Shows initiative by proposing new methods for evaluating information, incorporating best practices from high performing organizations, and staying current on the competitive banking industry
• Stay informed and aligned with the data management objectives of the department, U.S. bank and global organization
• Leads efforts in compiling and validating internal and external sales and marketing data
• Works closely to manage suppliers in the data acquisition phase of each project and sets up automated data reporting
• Assists in preparing final project deliverables, including creating PowerPoint decks and spreadsheet tools
• Work closely with internal web team and external vendors to ensure analytics tagging and implementation
• Advanced proficiency with Excel and PowerPoint
• Knowledge of various Databases, SAS, and SQL a plus
• Deep knowledge of various measurement technologies such as: website traffic analytics software (tagging and log file based) such as Adobe Marketing Cloud (SiteCatalyst & Test and Target) and Google Analytics
• Proficient in native social media channel analytics including Facebook, Twitter, Youtube, LinkedIn and Google+ as well as 3rd party publishing and listening platforms like Sprinklr
• Excellent written, oral communication and presentation skills
• Ability to present complex data reports, financial analyses, and statistics in a simple and clear way
• Basic CRM knowledge
• Past experience with SEO, SEM, email and social tracking and reporting
• Responsible for support of the CE&A participant communications for use with our clients
• Field initial questions from the client teams to support all questions regarding deployment and delivery
• Assist in delivery of standard product offers across our client base
• Document the end to end process defining all key roles and responsibilities, timing, processes, quality assurance, and measurement
• Responsible for tracking and reporting on support needed to identify trends and areas for improvement
• Ability to troubleshoot and address user/tech issues before reaching out to vendors
• 3+ years experience in marketing / client service
• Bachelor's degree in Business, Finance or related field, or commensurate work experience
• Institutional Retirement Marketing experience a plus
• Must be proficient in Excel and PowerPoint
• Effective communicator with strong written and verbal skills
• Strong process management skills
• Works well in tight timelines
• Energetic and capable of managing multiple projects simultaneously
• Creative thinking and problem resolution
• Minimum of 1-3 years in Marketing related position
• Good oral and written communication skills
• Strong interpersonal skills with the ability to work in a team environment
• Must be a self-starter with the ability to work with limited supervision
• Proficient with Microsoft Word, Excel and PowerPoint
• Experience with Social Media including LinkedIn and Twitter
• Experience with Adobe Acrobat, Photoshop, Dreamweaver, Illustrator, Constant Contact a plus
• Good knowledge about the banking industry and the HNWI in specific
• Working experience in an international and multicultural environment
• Fluent in English, Taiwanese and Mandarin (spoken and written) is a must, further languages are a plus
• Team player; good social competence in interacting with people; willingness for hands-on contribution
• Bachelor degree or comparable degree in Business Administration or Marketing
• Full responsibility for marketing projects and delivery of effective, measurable marketing solutions with business impact
• Leverages internal and external resources to ensure efficient and effective project management
• Project involvement in developing systematically generated curated communication experience via digital
• Developing new digital client engagement capabilities on an ongoing basis and with an continuum approach
• Implementing Marketing Strategies at a corporate level
• Create own business strategy to deliver their branding activity
• In charge of all PR, Marketing and branding activity
• Communicate with the global marketing team as a representative and in charge of corporate branding activity
• Experience in marketing, branding, business strategy and PR activities within a financial industry
• However, a candidate who experienced in PR, marketing, product development activities in securities or banking is acceptable
• Native level Japanese, business level English
• Experienced marketing, branding, business strategy and PR activities in Asset Management industry is preferable
• Work with internal and external stakeholders including sales team, suppliers and partners
• Communicate with target audiences and manage customer relationships
• Manage the production and localisation of marketing materials
• Liaise with local designers and printers
• Execute, manage and evaluate campaigns (start to finish)
• Maintain and update customer databases
• Organise and attend events such as conferences, seminars, receptions and exhibitions
• Source and secure sponsorship
• Contribute to marketing plans and strategies
• Manage local marketing budget
• Excellent understanding of online media planning, implementation and optimizations
• Is passionate, articulate and can craft a compelling case/recommendation and present to a client
• Understands how digital fits in the overall client marketing strategy
• Strong analytics skills and ability to relate results to client business objectives, providing a basis of measurement & results of the digital activities
• Proficient using standard online media research and planning tools (eg Nielsen, NetRatings, DoubleClick, etc)
• Exceptional organizational and communication skills to work closely with and build relationships with client, creative/copy team, agencies, PR, and other internal partners
• Ability to cross-pollinate projects, methods, learnings, and maximize modest budgets; innovate
• Executing paid media campaigns on large scale (i.e., over $1m annual budget) and for multiple products
• Understands key media metrics and has improved campaign efficiency
• Can extract data and reports from major advertising & marketing platforms – like Google/Doubleclick, Adobe/Omniture and SEM Bid Management Tool (Marin, Kenshoo, Inside Vault, etc)
• Very comfortable in performing statistical data analyses, data mining & optimizations using multiple tools and technology on large complex data sets
• Has experiencing managing, training, and coaching teams of direct and indirect reports and vendors (e.g., business owners, IT, agencies, etc)
• Own the agile environment (e.g., fast piloting/ prototyping, A/B testing, etc)
• Has implemented performance management processes (e.g., knows the right metrics/KPIs, has created scorecards, has tracked and measured performance)
• Collaborates and fosters connectivity and integration with business metrics
• Has implemented new organizational processes and created new capabilities
• Has good leadership and mentorship qualities, inspires peers and more junior team members to learn and expand their skill set, guiding them in the right direction
• Possess excellent communication skills, able to visualize and report data findings creatively in a variety of formats to various stakeholders
• Up-to-date with the latest trends, best practices, and search marketing products
• Manage a range of Hard Rock Drill products and service solutions, be knowledgeable in the Sales and Profit trends of their group of products, highlighting areas of growth and decline
• Liaise with the Cat Dealer Networks and Product groups teams to understand the performance of their products and lead improvement projects
• Recommend, scope and collect market data in areas such as sales opportunities and competitor intelligence and use that data to develop markets sales strategies to deliver sales growth in identified key markets
• Key sources of competitor intelligence include Machine Performance, Customer Criteria, the Sales Team, Distributors, OEMs, end Customers, suppliers, Exhibitions etc. Proactively utilize all these sources to gather information and data
• Be the primary source of accurate and up to date product and market information ie. Competitor pricing, products and marketing for their allocated product groups. Pass on this knowledge throughout the organization via presentations and formal training sessions
• Maintain knowledge levels at the highest levels; continuously monitor and follow industry and industry player activity and divulge these through appropriate updates to the regional sales teams
• Confront complex issues or problems, which require careful analysis and diagnosis. Problems are often unique and solutions can require original approaches. May modify existing approaches or develop new solutions
• Position requires 50%+ travel
• Strong Knowledge and understanding of underground Hard rock Drills and product applications
• 10+ relevant business experience working in underground mining, drill sales, drill support
• Demonstrable track record of success initiating, developing and delivering programs to market
• Strong communication skills together with solid background knowledge of underground mining product industry
• Excellent numeracy, literacy and PC skills coupled to an ability to interpret complex data
• Excellent interpersonal and team working skills
• Ability to Travel 50%+
• Hold a degree in a business studies or an engineering subject, or equivalent relevant trade background
• Familiar with company policies and procedures with a strong department background
• Assisting the sales team with developing creative multimedia recommendations for clients
• Facilitating fulfillment of multimedia campaigns and sponsorships; communicating execution and deadlines across multiple departments within the station
• Working closely with TEGNA’s Central Marketing team to customize ideas for the local market
• Offering insights and strategic ideas for prospecting new business, and growing existing business
• Proactively brainstorm solutions, sponsorships and promotions that will lead to a measurable R-O-I for customers
• Assisting in face to face meetings and presentations with clients
• Developing marketing material that best positions our services versus competitve alternatives
• Capture and analyze Post Campaign Assessments
• Deteraine the Value proposition for all our services and capture that value during the sales process
• Guide branding and messaging, working closley with our comminucations counterparts
• Customer visits as needed to present our Aftermarket offerings
• Develop marketing messages around the GTF MRO network
• Develop creative new offerings to meet customer demands for mature engines
• Strong eye for grammatical and typography errors
• Experience managing agencies and vendors to execute print and digital marketing campaigns
• Previous experience with print and digital marketing campaigns
• Strong attention to detail
• Execution of our marketing activities to support Atlantic Canada
• End to end management of integrated campaigns, from briefing to performance analysis
• Establishment of campaign cadence as it relates to adherence to timelines and work back schedules and working with marketing and product partners to establish project funnel and flow. Also manage and optimize contact strategy across all touch points and segments
• Maximization of marketing communications budget to achieve positive ROI across metrics such as direct mail response rates, cost of acquisition, web visits, click through rate, revenue generating units etc
• Finding new opportunities with Bell Mobility and developing strong partnerships with other business partners and functions (legal, brand, corporate communications, channel, Bell.ca and public relations)
• Ability to manage multiple agencies (advertising, media buying, content developers etc.) and multiple projects/campaigns
• Ability to partner and collaborate with marketing/take to market team members
• Minimum 2 years of communications and/or marketing experience; experience in advertising, or direct an asset
• University degree required, preferably in Marketing, Business Administration
• Strong organizational skills in executing multiple communication projects simultaneously
• Detail oriented with the ability to prioritize and manage change in a high pressure environment
• Skilled in Excel and Power Point
• Bilingualism (E/F) is an asset
• Telecom and B2B experience an asset
• Coordinating PR requests from media outlets with the PR agency and assist the planning of the PR and communications strategy
• Developing a Trade Marketing plan for specific distribution channels
• Coordinating, implementing and following up with the Marketing Plan: openings, implementation of campaigns, direct marketing, promotions.
• Budget management and follow-up
• Tracking and monitoring of results
• Researching and developing Trade Marketing tools to design differential activities
• Analyzing ROI on media investment and clipping
• Assisting on market research for different events, partnerships, and new markets
• Coordinating of production and delivery of promotional materials for all distribution channels in North America
• Assisting the planning and execution of New York Fashion Week (February edition)
• Attending requests from all distribution channels to ensure the correct implementation of the promotions in all (wholesale, retail, e-commerce, Department stores and Travel retail)
• Participating in the coordination of press presentations, store openings, events and specific campaigns like Christmas or End of the season sale
• Assist in the creation and implementation of promotion development, printed materials, premiums, etc
• Works with Affiliate Sales and Ad Sales to understand yearly sales objectives to develop and execute effective and aggressive sales tools on a timely manner
• Works closely with Programming, Research, On-Air Promotions and Press to coordinate marketing initiatives that support brand objectives
• Works with supervisor to ensure marketing initiatives are within established budget parameters
• Coordinate with regional sales marketing teams to ensure initiatives implemented at a local level are consistent with brand goals
• Marketing strategy – Prepare, drive and execute on marketing strategies. Prepare and adhere to budget to support the business. Monitors marketing campaign metrics against plan and implements course corrections as necessary
• Product marketing – Develop product positioning and messaging that differentiates Nasdaq and its platforms, products and services in the market. This includes planning the launch of new products and releases and managing the cross-functional implementation of the plan
• Social media management – Engage clients on social media channels and monitor what is trending in key GTMS markets
• Content marketing & thought leadership – Create various forms of content to help position Nasdaq a thought leader including: white papers, reports, infographics, email campaigns, blogs, etc. Analyze and measure the performance to maximize reach and effectiveness
• Demand generation – Develop the strategy and manage the marketing programs (through direct and e-mail marketing, print and online advertising, Web marketing and list purchasing) that drive demand for Nasdaq trading products
• Event Management– Coordinates event strategy and production and oversees company involvement in conferences, exhibitions and seminars
• Vendor Management– Manages relationships with agencies, premium vendors, event sponsors and others to ensure their work meets the organization's requirements, deadlines, and budget
• Crisis Communications– Assist in coordination and creation of communications and sales support in the event of a crisis or technology issue
• Coordinate and execute events in conjunction with current year’s business plan and budget
• Coordinate details of strategic events such as Sports Awards, festivals, expos, races and other categories
• Manage and provide leadership to local markets on each event to ensure that staffs are fully supported to accomplish tasks required for successful events
• Manage event management companies for event coordination activities
• Train and educate local market staff on proper event procedures
• Calculate budgets and adjust when necessary
• Book venues, negotiate fees, and manage logistics
• Book speakers, negotiate fees, and manage logistics
• Book production, negotiate fees, and manage logistics
• Develop event materials for roll-out to local markets
• Create and manage event tools such as timelines, checklists, stage scripts, itineraries
• Ensure staff is adequately prepared for event
• Develops competitive marketing tools and strategies in order to provide concise information and coordinated recommendations to the sales, pricing, contracting and marketing management on new and existing products
• Analyzes data and provides recommendations for the development of marketing and incentive plans to increase the sales of a particular product and/or product lines
• Ensures that appropriate personnel are aware of market conditions, Canon’s position in the market, and comparative advantages of Canon versus competitive products
• Creates sales presentations for existing and potential customers in order to ensure proper communication of product features and specifications
• Relays market information in order to participate in the development of appropriate marketing strategies and programs and ensure the proper positioning of Canon products
• Conducts training for Canon’s sales and dealer personnel and provides the technological information and terminology required to communicate with the customers’ management
• Participates in industry trade shows, demonstrates products and fields questions from end users and channel partners
• Supports Field Marketing activities to drive channel sales, including but not limited to management of solutions in Canon Showroom locations, development of use case studies, and other related activities
• Supports the key vertical marketing efforts as well as marketing of compliance solutions including (Environmental, Accessibility, and Security) solutions
• Collect and analyze market data, competitive marketing strategies and pricing information in order to develop and implement marketing programs, pricing strategies, and incentive programs to increase sales of specified products
• Provide effective Marketing support in the area of vertical marketing, compliance solutions marketing, and field marketing efforts
• The position requires a Bachelor’s degree coupled with a minimum of three to five years of related experience in a sales and/or marketing position supporting industry specific products. He/she should possess excellent platform skills and the capability of presenting highly technical information in a clear and understandable manner. A sound understanding of network technology, connectivity and software for document solutions with a working knowledge of communication protocols
• Travel (up to 30%) may be required
• This position requires driving for company business as an essential function of the job. This position is subject to updated background checks. Canon U.S.A., Inc. will utilize the information in the background checks to determine an employee’s continued eligibility to drive for company business
• Supports the senior marketing specialists across all elements of the marketing mix, e.g. internal communications and educational materials, marketing collateral, thought-leadership, digital marketing activities, industry events and organised events, media relations, paid media placements, direct mailings, campaigns and award submissions etc
• Interacts with our corporate marketing colleagues (over 50 globally) to execute marketing plans which includes working with marketing specialists from digital marketing, public relations, events management etc. as well as working with external agencies
• 3-5 years of relevant marketing experience, in business-to-business financial marketing such as asset servicing and asset management (other B2B industries considered e.g. consultant firms, technology firms but preference is to get experience as close to our industry/client types as possible)
• Good knowledge of marketing mix e.g. communications, events, digital, direct mail, thought-leadership etc
• Ability to build strong relationships
• Ability to perform well in a deadline-driven environment
• Possess sound understanding of marketing principles
• Exceptional communicator
• Strong ability to set priorities, solve problems, and be resourceful under pressure
• Methodical and strategic thinker
• Strong attention to detail with superb organizational skills
• Bachelor's Degree in Marketing, Marketing Communications, Public Relations, Journalism, Business or related field
• Work collaboratively
• Achieves results
• Leads us higher
• Makes things happen
• Marketing team members, including those in Canada and across other lines of business
• Headquarters Group, including Sales Effectiveness, Customer Experience Delivery, Strategy, Product, Operations, and more
• Legal and Compliance
• Executive leadership
• Frontline Staff
• Vendors and other outside suppliers
• Minimum 3-5 years of Marketing experience
• Outside FI retail merchandising and marketing production solutions preferred
• Excellent communication and relationship building skills
• Excellent understanding of the interdependency of Marketing with other business/product partners
• Ability to remain focused in a fluid working environment with shifting roles/responsibilities
• Ability to organize and manage small and large working group meetings
• Computer skills including Microsoft Office and manipulation of graphic programs such as InDesign or Illustrator are required
• Experience of working with data and statistics including Excel
• Experience of working with MS PowerPoint
• HTML, web & experience working with creative files
• Confident communication and influencing skills
• Strong time management skills, able to handle multiple priorities
• Autonomous and able to work with minimum supervision when working in assigned area
• Language skills – Excellent English and one other EMEA language
• Previous experience with Eloqua and Sales force.com
• Widely recognised digital marketing qualification or experience
• Proficient skills in HTML and CSS
• Proficient skills with Adobe software including Photoshop, Illustrator and Dreamweaver
• Proficient skills with Microsoft Office software including Word, Excel, PowerPoint and Outlook
• Deep understanding of email marketing and landing page performance with the ability to illustrate performance with reports
• Knowledge of Wordpress.org websites and plugins
• Knowledge of Salesforce.com CRM
• Knowledge of digital marketing and demand generation
• Knowledge of A/B testing and optimizing the performance of emails, landing pages and email campaigns over time
• Knowledge of digital marketing concepts and automation tools
• Ability to multi-task while maintaining careful attention to detail
• Ability to work effectively both individually and within a team environment
• Ability to work with a sense of urgency to meet deadlines and address competing priorities
• Effective written, listening and verbal communication skills
• Effective problem solving and organizational skills
• Minimum of 2 years of marketing automation experience required
• Minimum of 2 years of experience in directly managing email marketing campaigns required
• Minimum of 2 years of experience in HTML/CSS required
• Experience using marketing automation software preferred
• Experience working within Financial Services industry preferred
• Equivalent education and experience will be considered
• Weekly and monthly reporting where applicable assigned by the Sr. Wholesale Marketing Manager
• Credit memo and PO entry, including applicable budget tracking
• Participation in vendor relationships
• Contribute to monthly directive and recap reporting from our third party merchandising services
• Work cross functionally with Sales, Creative and Product teams to help execute seasonal road map as designated by Marketing management and company direction
• Assist with and own execution of WS marketing asset planning and content direction for Independent accounts
• Assist with creation and execution of POP and other in-store programs, coordinating with the Senior Marketing Manager to deploy to the field
• Directly working with vendors as applicable – print, GWP, POP, etc
• 3-5 years of experience in a sales and/or marketing environment
• Retail sales experience is a must – footwear preferred
• Shopper Marketing/marketing experience is highly desired either in a field or management capacity
• Highly proficient in Excel and PowerPoint
• Interest and exposure to Digital and Social marketing in an ecommerce setting
• Previous experience having traveled for work – “Road Warrior” mentality
• Self-starter, able to work in an extremely fast paced environment
• Demonstrated fiscal responsibilities
• High level of integrity, strong work ethic, high level of enthusiasm for the business
• Support Marketing and work with legal to ensure compliance for digital sweepstakes
• Develop and maintain a strong working relationship with media in the digital media landscape
• Compile comprehensive recap and media impression reports for all outreach initiatives and PR/social media campaigns
• Support sales/marketing and production social integration for broadcast
• Create and maintain bi-weekly digital newsletters for team partner distribution lists including key Network programming, marketing and promotional information
• Create and maintain social media content and marketing calendar. Maintains all social media accounts on a daily basis; in collaboration with Director of Marketing, PR Director and Digital Content Manager
• Contribute to SoonerSports.tv digital marketing calendar and member communications e.g.: e-blasts, programming alerts
• Maintain up-to-date lists of contact details for media partners
• Individual will be expected to quickly educate themselves on related advisory, product, business technology and services offered through the firm and integrate into messaging and training for advisors
• Creation and management of internal-use newsletter for consultants
• Will lead team that manages and sources content, design leadership, and drives the project to completion
• The role will become a subject matter expert on platform/product functionality and key components
• The execution and creation of various marketing collateral; these activities will include writing multi-page brochures and announcements, creating presentations and recording Brainsharks, and advancing said pieces successfully through the compliance and design process
• The management of platform-related collateral on the firm’s corporate intranet
• Individual will be responsible for executing on the team’s communication and content management strategy; this will include obtaining compliance approval, making timely updates to the system, regular audits of content, and removal or consolidation of materials
• Works closely with the Platform & Product Management teams to ensure coordination and promotion of platform/product enhancements, changes, and notifications to the appropriate audiences
• Bachelor's degree in Business, Marketing, Economics, or similar
• Minimum of 2 years in marketing, industry related experience preferred
• Strong interest and passion in marketing and communication strategies for financial advisors and their clients
• Basic knowledge of financial advice industry and sales life-cycle
• Ability to work in a fast-paced environment, organize time and project requirements appropriately, and complete deadlines with minimal oversight
• Proficient with technology; Adobe Acrobat Professional, Adobe CQ5, and Salesforce are commonly used tools
• Public speaking skills
• Detail oriented and able to work efficiently in a stressful environment
• Must be able to follow policies and procedures and work a flexible schedule and location which may include evenings and weekend
• Ability to read, write and speak Creole
• Prior health insurance industry experience
• Prior ad agency experience
• Prepare marketing support materials, brochures, catalogs, presentations, and trade advertisements
• Manage video projects, merchandising products and programs and work with vendors as needed to support goals
• Work with product teams to update and maintain on-line parts catalogs for FAST as well as Carlyle Compressors
• Prepare, organize, set-up, and participate in customer trade shows and regional training meetings
• Manage changes to the www.fasthvacrparts.com website; provide recommendations for enhancements and improvements
• Manage changes to www.hvacpartners.com for Fast Parts related information; provide recommendations for enhancements and improvements
• Coordinate PMBs (Parts Bulletins) with the Product Management teams
• Support ‘parts look-up tools’ to ensure that appropriate parts are listed and available to sell and that customers are informed and trained on use
• Creating, developing, managing and executing global content events across a number of WM themes
• Incorporating innovative elements into existing content themes and platforms
• Research and development of new content platforms and components
• Sourcing and research of event & conference collaterals and materials
• Delivery of high-level content event platforms
• Managing internal stakeholder requests
• 5 years of experience in the field of marketing and /or events
• Experience in financial services and affinity to the UHNW space
• A good understanding of Wealth Management service offerings including products, Family Offices, Philanthropy
• Review translation of market commentaries and newsletters
• Factsheet generation, and co-ordination of changes with internal data teams
• Mini-books (International Retail Mini Book Automation Project) : generation of documents and dispatch (Download documents, save selection documents on share drives and inform by mail sales & marketing local teams)
• Report generator: use this tool to update sales presentation with monthly data (PowerPoint)
• Report issues and enhancements, and cooperate with Dynamic Documents Platform team to resolve them
• Client communication – distribution of fact sheets, commentaries and other sales and marketing documents to sales teams
• University Degree or equivalent
• Fully proficient with all Microsoft applications
• Proven ability to work with minimal supervision
• Ability to work independently and meet deadlines with minimal supervision
• Bachelor degree in Marketing, Business, Management or related field and three (3) years of relevant experience
• Related coursework preferred may include but is not limited to: basics of cooking, merchandising and display, communication skills and writing, basic accounting/intermediate mathematics, advertising and promotion, diversity and inclusion training
• Merchandising and/or Marketing experience required
• Food service operations experienced preferred
• Conduct market analyses and identify opportunities for new development
• Participate in the development of new marketing initiatives that may include detailed design of print, email and/or web campaigns and coordination of related production efforts
• Track the course of marketing initiatives; analyze and present results including budget adherence . Propose corrective actions as appropriate
• Maintain up to date knowledge of marketing products, services tools and trends. Recommend implementation of best practices
• Interact as appropriate with internal and external clients and provide highest level of customer satisfaction
• Education:Bachelor's degree in Marketing, Communications or related field or equivalent combination of education and experience
• Work Experience:Three to five years job related experience
• Skills:Writing/editing, verbal communications and presentation; marketing disciplines including planning and program design and implementation; web site development and maintenance; customer relations
• Preferred Education:Master's degree
• Preferred Work Experience:Five to six years directly related experience. Experience working in economic development organizations and/or a higher education environment
• Preferred Certifications:N/A
• Preferred Skills:Use of specialized marketing related software
• Preferred Education:N/A
• Preferred Work Experience: N/A
• Preferred Certifications: Certified Research Administrator
• Preferred Skills
• Specific industry knowledge (Marketing and Public Relations)
• Social media knowledge, skills
• Ability to demonstrate professional interpersonal skills with internal and external customers
• Ability to maintain confidentiality of company information
• Ability to prepare reports accurately and within time deadlines
• Proficient in event strategy and execution
• Excellent organizational skills. Ability to coordinate several tasks simultaneously within a fast-paced environment
• Word Processing (Word), spreadsheet (Excel) or similar software knowledge required
• Professional presentation and/or facilitation skills
• Creation and roll-out of WM specific advertising communication
• WM specific activation of global sponsorship assets
• Delivery of global initiatives
• Concept creation, coordination and implementation of global client marketing and communication activities (e.g. advertising campaigns, marketing collateral, digital content, video productions, sponsoring/partnership engagements)
• Research, selection and creation of content for relevant client segments
• Impact assessments (e.g., advertising performance measurement, client feedback)
• Coordination with internal key stakeholders within WM Marketing, Communications & Branding, and Legal & Compliance etc
• Effectively managing external agency partners for the development of creative assets
• Under the guidance of marketing management, creates, coordinates and provides input to internal and external sales & marketing presentations
• Assists in providing direction (voice of the customer) throughout the product development process (IDP) to ensure that product and technology requirements match the customer and market needs
• Supports New Business Development (NBD) with information on targeted new business and in the development of existing programs
• Interacts with the marketing team to ensure effective and efficient implementation of the communication/ message (advertising, web site, technology shows, etc.) that is consistent with group identity
• Provides support on NBD & IDP activities as they relate to market research
• Coordinate the planning, execution and post-event reporting of Magna Seating events and tech shows
• Evaluate and implement creative and innovative methods of presenting Seating products
• Manage warehousing and inventory of all product displays, cutaways and all event-related material, including but not limited to backwalls, pedestals, banner displays and other event setup-related items
• Coordinate display properties as required
• Authorities as detailed in Standard Operating Procedure 8000
• Automotive experience preferred
• 2 year experience of event marketing and communications
• Graphic Design software experience is preferred
• Strong communication skills: verbal, written, and technical presentations
• Ability to communicate effectively with all staff levels, both verbally and in witting
• Proficient with word processing, spreadsheet, PowerPoint, and database applications
• Experience in SharePoint a plus
• Collaborating with product managers in developing and executing product launches and promotions
• Managing development of all digital and traditional marketing collateral, including management of external marketing communications vendors
• Leading integration of North America’s marketing strategy into national and local tradeshow content, customer events and advertising
• Developing forward-thinking tools to help Otis branch offices and regions promote the company’s latest products and services
• Creating a digital scorecard that tracks campaign success
• Managing the department’s marketing budget
• Understanding of Italian banking and financial markets, especially for corporate space
• Good and demonstrated marketing experience, particularly in the leasing, corporate lending and factoring areas is a plus
• Strong commercial acumen/experience and how this applies across the partner ecosystem
• Highly motivated, results-driven with exceptional decision-making and follow through
• Strong organization / prioritization and analytical skills are essential
• The curiosity to learn and work towards an end goal with strong time-management skills
• Software proficiency with Microsoft Office Suite to include Access, Word, Excel, Outlook and PowerPoint
• Team working mindset
• Execute against a comprehensive demand generation and product marketing plan
• Coordinate email and webinar campaigns and communication between cross-functional groups
• Track and measure all marketing investments against goals
• Work with internal marketing resource teams to ensure marketing programs are executed on time and fill the pipeline
• Coordinate with the sales team on sales enablement and lead management initiatives
• Define and document marketing/demand generation processes
• Support industry events and conferences
• Implement content marketing initiatives
• Lead the creation, development, and execution of marketing plans and strategies, packaging design, ad campaigns, and tour planning for assigned artists
• Design and develop marketing/lifestyle campaigns that will increase awareness, drive traffic to the artist websites, build artist loyalty and create compelling publicity/promotional/marketing opportunities
• Participate in near and long term creative planning to ensure a clear and consistent message for assigned projects
• Work with key promotional partners including music portals, video and music websites, and any other partners appropriate to market and partner with assigned artists
• Conceptualize and execute effective promotional campaigns for assigned artists
• Build artist/fan databases and create strategies to increase database marketing assets (address, email and SMS) for all artists
• Evaluate potential talent and provide comprehensive feedback on new music to SVP, A&R, as requested
• Demonstrated data analysis/research skills
• Digital/Social Media skills
• Passionate music fan with broad knowledge of music and a vast array of industry contacts
• Strong marketing, project management, and problem solving skills
• Must be resourceful, highly organized and capable of developing and keeping to a project timeline
• Works directly with marketing managers to ensure resort brand is consistently conveyed in all online communications
• Oversees website content and functionality
• Create blog content strategy and plan and act as Editor for that channel
• Manage efforts on Facebook, Twitter, Instagram, Pinterest, TripAdvisor, Pixlee, Google+, etc
• Work with the Vail Resorts marketing teams to assist with any and all online marketing projects including site testing, social campaigns, and website campaigns
• Oversees search engine management and optimization; including ad copy/keyword pairing, link building and content creation
• Monitor online analytics for marketing opportunities and strategy shifts
• Work with corporate media team, creative agency, and Sr. Manager to execute media campaigns through insightful creative development
• Develop social advertising campaigns based on fiscal budgets and business needs
• Manage resort mobile site for functionality and content optimizations
• Develop brand content strategy for implementation through email, blog, video, web, and more
• Manage resort's blog and paid social, and creative production budgets for maximum ROI
• Build relationships with key internal departments, corporate partners, and town resources
• Develop resort email strategy with help from Sr. Manager and corporate CRM teams. Oversee segmentation, content plans, release cadences, email design, and more
• Manage web contractors as available
• Help with events and other department needs as assigned
• Be a champion for customer experience across our organisations by working
• 2-3 years marketing experince
• Strong research & Analystics experience
• A third level marketing qualification
• Market reseach for customer feedback experience
• Experience and understanding of relevant data protection and financial regulation rules an advantage
• Knowledge of the latest customer communications and promotional techniques
• Excellent Microsoft office skills to include CMS publishing tools, excel and PowerPoint
• Assist the Director of marketing in the development and execution of promotions
• Ideate, design and execute promotion tests aimed at acquiring first-time bookers, reactivating bookers or engaging current bookers
• Collaborate closely with multiple teams – marketing, CRM and B2B – and develop the promotional calendar for the year including holidays, culturally relevant events, etc
• Closely measure and report on performance of all promotions and tests, making recommendations on iteration and/or termination
• Collaborate with business intelligence and CRM teams to devise and implement measurement techniques for all marketing campaigns ranging from brand campaigns, to direct response, new product launches, etc
• Assist the Director of marketing in the development and execution of any and all sweepstakes or contesting programs, both national and localized
• Responsible for researching, vetting and recommending vendors for sweepstakes, working with multiple teams – marketing, CRM, data services, business intelligence – to ensure all needs will be adequately met
• Oversee and manage marketing budgets for individual promotions, sweepstakes and research, provide timely, accurate and detailed performance and budget measurement
• Work with key stakeholders to define key KPIs for all programs, set goals and consistently measure and report performance and effectiveness
• Demonstrate passion and strong knowledge of the golf and/or travel industry
• 3–5 years post-college marketing/promotions experience
• Dependable organizational and project management skills
• BA in Marketing, Communications or other relevant degree
• Strong Microsoft Office skills in PowerPoint and/or Keynote and Word with superior ability to use Excel for manipulating and presenting data and also to use visual tools to create and deliver meaningful presentations to diverse business partners
• Must be able to travel and work promotional events from time to time
• Work with Marketing Director to execute determined strategies, campaigns and adaptation to increase digital acquisition and digital audience development, online usage/registration. Work closely with Advertising, Circulation and Editorial departments to increase our digital audience and revenue streams
• Make strategic decisions based on program results, market research and overall industry trends to ensure the success of future digital Marketing promotions
• Design, develop and present compelling digital marketing strategies in both written and multi-media formats in order to achieve desired goals and generate additional revenue utilizing marketing expertise, presentation software skills, creative thinking, brainstorming and data analysis
• Act as key liaison between internal departments and provide expert recommendations for promotion elements and strategies to achieve desired goals
• Manage email marketing initiatives that will help drive online registration and acquisition
• Identify promotable online and print content and programs that would be of interest to consumers in the market
• Conceptualize, assist with development, and coordinate production and distribution of promotional/branding material
• Formulate concepts and collaborate with Graphic Designer to create marketing campaigns, write creative copy to meet the needs and achieve the goals of internal customers
• Remain active and aware of both the online and print product’s industry standards and trends to ensure effective online and print creative
• Think “outside the box” to come up with innovative ways to increase readership and online audience engagement
• Collaborate with Editorial to create strategies and campaigns to increase local PVs, and UVs and Digital subscriptions and audience engagement. Could include marketing original content such as photo galleries, contests and sweepstakes or polls, etc
• Enter and traffic creative jobs placed in Job tracking system and produce media plans
• Booking online and print ads into adwatch system and maintain filler ad system
• Other tasks as required by Director of Marketing
• Requires at least an undergraduate degree in marketing, advertising, interactive stories or communications and/ or at least 5-8 years related work experience in advertising/marketing industry with a strong emphasis on digital
• Experience with product launches, copywriting, Project conception and Project Management etc
• Experience developing and managing comprehensive marketing campaigns from conception to completion
• Online/media marketing experience a must
• Should be highly motivated and able to work independently but comfortable as part of a team
• Must possess knowledge and understanding of online marketing, advertising, sales promotion, media and consumer behavior. Must be able to plan and organize multiple projects and assign priorities in order to meet or exceed deadlines
• Excellent verbal and written communications skills and strong presentation skills
• Strong knowledge of social networking/marketing
• Manage set-up and publishing of the US and international daily emails and the weekly email, including night and weekend on-call/approval process
• Collaborate with teams outside of marketing to create compelling email campaigns and a meaningful daily email experience for our members, support upcoming events, and execute promotional offers to our members
• Some experience in email marketing or e-Commerce preferred; willingness to learn required
• Design and create custom/C&W corporate retail leasing flyers, brochures, client presentation books, proposal and email blasts
• Take photography of property buildings and create photo enhancements
• Retouch floor plans, building rendering and other property related images
• Produce customized maps and update Street maps
• Organizes, maintains and updates files
• Planning, managing and executing social media initiatives and programs, inclusive or owned, paid and earned media
• Strategic planning for 360 Integrated Marketing campaigns
• Drive 360 degree marketing strategy, support & collateral
• Enhance the image and messaging of all customer facing marketing campaigns
• Build relationships with external marketing partners to foster opportunities for incremental exposure, events & activities
• Drive awareness of upcoming content
• Co-manage post mortem launch process and ensure feedback is collected & shared promptly; implement key learnings for subsequent launches
• Create, write, edit & review marketing copy as needed
• Minimum 3+ years in marketing experience
• Fluent in Spanish, written and verbal a must
• Digital background required
• Strong project management experience with proven organization skills, time management skills, multi-tasking ability, high level of detail orientation and ability to implement and execute projects
• Proven ability to work effectively in a fast-paced, entrepreneurial environment with a sense of urgency
• Outstanding presentation and communication skills (oral and written)
• Supports other Marketing Specialists in content development and communicating product information in written, verbal and face to face settings to Comcast employees
• Acts as Marketing point of contact on PMO projects in relation to products and services such as Internet speed increases, equipment enhancements (Mpeg4) etc
• Assists marketing team on roll out of Quarterly Playbook materials to all sales channels
• Communicates highlights of upcoming projects to Senior Leadership team on a weekly basis
• Manages customer communications for construction projects including coordination of printing, mailing and distributing direct mail, construction door tags and automated calls to customers
• Provides assistance to Division team on package, pricing and customer communication notices
• Works as the Liaison to our Division product team for new products launches and enhancements
• Collaborates with U.S. Partnerships Strategic Alliance team to effectively and proactively seek opportunities with partners for co-branding, collaboration, and shared marketing/promotional efforts
• Interface with Adjacent Markets Market Segment team and with K-12 Public Product Marketing team to champion and facilitate partnership opportunities for marketing efforts to include trade shows, events, marketing campaigns, etc
• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars
• Create informational documents and marketing collaterals effectively communicating partnership benefits for internal and external stakeholders
• Prepares reports by collecting, analyzing, and summarizing data
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
• Interaction with functional teams across HMH
• Ad-hoc marketing and product management responsibilities as needed
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
• Strong project and time management skills required. Should be comfortable working on several projects simultaneously and have the flexibility to prioritize based on the needs of the business
• Strong computer skills to include Microsoft office (Word, Excel, PowerPoint, Outlook)
• Strong critical thinking skills, depth of analysis, and ability to easily contextualize hypothetical business situations required
• Strong communications skills, both verbal and written. Must have proficient writing skills to include persuasive, technical, and informational applications
• Manages the Xtreme Product Team projects and events including build out of event schedule, Ambassador out reach for event participation, coordinate with venue leadership for event deployment, and partnership with Gratis team for event execution
• Development and execution of monthly XPT newsletter and webinars with Ambassadors
• Supports and works with our Corporate team on the Comcast Labs & Demo Carts located in Area buildings to ensure they are updated and being utilized with our lab ambassadors for employee product trainings
• Provides information on the resources available for product knowledge training and information including XFINITY Product Portal, XFINITY Youtube channel, Product Labs and more
• Develop materials in support of improving the product fluency of our sales employees; and driving higher product penetration among employees and customers
• Works as the Liaison to our Division product team for new product launches and enhancements
• Develops Consumer Marketing Strategies: utilizes consumer and marketplace insight to develop effective A&P spending strategies that align with marketing objectives and offer sound ROI potential
• Develops Consumer Marketing Plans and Wholesale Marketing Plans: applies understanding of marketing strategies to lead development of marketing plans and programs that drive profitable volume and brand equity
• Builds Brand Equity: applies understanding of the drivers of equity and clearly articulates and reinforces the BVP and Look and Feel
• Applies Consumer Insight: analyzes and interprets consumer and marketplace quantitative and qualitative inputs to inform fact-based decisions relating to the development of brand positioning, strategies and plans and the identification and assessment of new opportunities
• Assists in developing and executing campaigns/events
• Contributes in the brainstorming process for new campaigns and events
• Manages the assignments and schedules of a team of workers against a large volume of events per year
• Assists in developing promotional materials (decks, one-sheets, ad mock-ups, recaps/case studies, etc.)
• Provides administrative support for the Director, Marketing (calls, travel & expenses, package and mail distribution, etc.), including contest winner fulfillment
• Support social media and digital accounts if/as needed
• Responsible for writing copy of outgoing messaging and may assist with communication needs under the guidance of management
• Develop case studies and best practice decks to assist with membership
• Participate and keep minutes on weekly meetings, follow up with team on deliverables, and proactively identify new process and organizational structure for the department as needed
• 2-3 years relevant experience (Marketing, Communications, Writing, Business or similar)
• Solid experience with social media (Facebook, Twitter, Snapchat, Instagram)
• Ability to quickly grasp multiple processes
• Must be able to work occasional events
• Strong multi-tasking and organizational skills and the ability to manage multiple projects in a fast paced environment
• Knowledge of programs to facilitate organization (Microsoft Office – Excel, Word, Outlook, Google Documents, Keynote, Power Point, Photoshop, Mac and PC experience)
• Detail-oriented individual with a big picture mentality
• Strong collaborative skills a must to succeed in our cross-functional organization
• Solutions-oriented thinker
• Bachelor’s Degree in marketing, communications or similar area
• Develop, in coordination with LoB/segment, an annual marketing plan to support sales revenue, profitability and strategic goals
• Coordinate activities related to the implementation of marketing plans including serving as a liaison between the LoB, segment, legal, advertising, public relations, external service providers, and operations
• Develop content and marketing materials for internal and external clients and prospects, ensuring brand and message consistency and proper product positioning and incorporating “voice of the client” knowledge throughout communication channels and vehicles
• Manage the marketing budget for the LoB/segment to ensure a maximum return on investment (ROI)
• Analyze client data and back-end analysis to enhance and improve future programs and initiatives. Make recommendations for improvements
• Responsible for the optimization of internal and external communications for the LoB/segment for all channels
• Manage product launch and enhancement projects, including print collateral development and production; multi-channel communication materials; public relations and advertising; training coordination; and product-related events. Provide support for Direct Mail and Digital initiatives
• Develop and manage vendor relationships to meet comprehensive and robust communication and branding requirements, providing creative and copywriting direction on behalf of the LoB/segment
• Stay abreast of economic, regulatory, social, cultural and competitive trends and developments as they impact LoB/segment
• Work with appropriate legal and compliance partners to insure adherence to applicable laws and regulations
• Bachelor's degree in business, marketing or comparable education and related training
• Five or more years of marketing experience
• Demonstrated ability to understand complex products and customer solutions
• Excellent strategic analytical skills
• Excellent working knowledge of Microsoft Office suite of products
• Excellent ability to interact well with all levels of management
• Ability to provide leadership and direction to junior-level employees
• Master's degree in marketing or business
• Graduate of BB&T's Leadership Development Program
• Previous experience in financial services industry
• Leads all internal communications and positioning of Comcast Spotlight as trusted advisors across the Central Region (Atlanta, Augusta, Savannah and Charleston)
• Works with industry and local organizations to secure speaking engagements for Comcast Spotlight leaders
• Creates robust and impactful marketing content for marketing automation purposes
• Plans and executes internal and external events on an as needed basis
• Assists in coordinating and executing all promotional events and Ad
• Collaborates with other key personnel to create promotional assets,
• Work effectively with peers, contractors or agencies to develop content for digital programs at the highest quality and designed to specifications
• Team player who can work efficiently and effectively with others
• Self-motivated, committed, tenacious and goal-oriented
• Provide data, reporting and information to marketing team requests, including PowerPoint presentations
• Market analysis: store checks, shadowing retail staff, etc. report back key findings and recommendations
• Coordinate and assist in execution of key events, such as Sales Meeting, grassroots events, focus groups and PR events; collaborate with cross functional teams
• Provide general administrative support to apparel and footwear merchandising and/or product marketing teams such as sorting, shipping and tracking mail/samples, coding and processing invoices, ordering supplies
• Responsible for some or all of the following
• Strong working knowledge of MS Office (Excel, Word, Outlook, and PowerPoint)
• Ability to work independently, learn quickly and resourcefully
• Ability to learn new complex systems and tools
• Ability to exercise good judgment and decision-making
• Ability to multi-task and effectively prioritize in a fast-paced environment
• Previous experience working with an Apparel/FW company preferred
• Coordinate inventory and logistics of product supply samples
• Create merchandizing boards using Digital Merchandizing Tool (DMT)
• Assist in catalogue creation – upload images, audit and ensure accuracy around product descriptions, pricing, etc
• Maintain forecasting and margin data on a monthly basis
• Order, code, manage and coordinate sales samples, including proper disposal
• 3+ years of Marketing and/or Administrative experience
• Post processing experience and/or working knowledge of Photoshop, Lightroom, InDesign
• Expertise in the operational, positioning and competitive aspects professional imaging products
• Prepare daily, weekly and monthly reports that provide valuable metrics for advertising decisions
• Create and oversee PPC campaigns in Google, Yahoo, Bing and other search engines through effective keyword research and compelling marketing/ad copy
• Assist with advertising efforts around major sporting events and holidays to generate and optimize sales including but not limited to: Comparison Shopping Engines, Google Product Listing Ads, Search Campaigns, Display Advertising and Retargeting
• Analyze existing accounts and make suggestions for optimizing campaign performance
• Help to meet key online marketing KPI goals including revenue and ROI
• Strong commitment to learn digital marketing techniques and strategies
• Strong communication and presentation skills (written and verbal) and a positive attitude
• Strong analytical skills: effectively gather, analyze, summarize and present data
• General knowledge of search engines (Google, Yahoo) and major social networks (Facebook, Twitter)
• Commitment to learn new/changing industry developments and best practices
• Exceedingly detail oriented
• Ability to change focus easily and multitask
• Ability to work well under pressure with tight deadlines
• Proficiency in Microsoft Office (primarily Excel, Word and PowerPoint)
• Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e. College National Championships, Super Bowl, Stanley Cup, etc.)
• Marketing & Communications Projects and Tools. Prepares and reviews letters, flyers, emails, pitch-books, brochures, and advertisements to support the marketing and promotional activities of our Financial Advisors and Teams. Also responsible for identifying and developing new FA marketing tools as well as managing and updating tools as need based on Financial Advisor needs, usage and feedback
• Marketing Consulting. Direct, develop, and provide ongoing guidance to Financial Advisors for development of their marketing plan and implementation of marketing strategies and programs to grow their business
• Websites/Social Media. Helps Financial Advisors with strategic and content support for leveraging web sites and social media platforms to promote their business
• Onboarding/Transition. Consulting and provide marketing support for new Financial Advisors to Baird
• Other. Provides coordination support and responding to other in-bound marketing requests from the field
• 5-7 years of marketing communications experience. Financial Services experience a plus
• Strong writing and oral communications skills
• Previous experience working with field sales representatives, clients, and/or Financial Advisors on marketing support is a plus. Ability to handle objections from the Field diplomatically, while maintaining positive field relations and implementing corporate marketing strategies is important
• Excellent marketing program development and strong project management skills are a must
• Ability to work effectively and collaboratively in a team environment and with employees at all level of the firm
• Oversee the marketing and promotional efforts for local ad sales business in a Metro Philadelphia sales territory, supporting (5) sales offices / (25) Account Executives
• Assists in coordinating and executing all promotional events and Ad Sales-related client functions
• Manage client promotions in territory; responsible for all logistics including creation, presentation coordination, legal compliance, scheduling spots, fulfillment of prizing and client recaps
• Lead efforts in local promotion roll-out: Manages promotional sales calendar, collaborate with network partners to maximize resources, launch and communicate to the sales teams weekly
• Assists in creating and updating marketing materials, including designing printed materials for programming and client promotions
• Utilize multi-screen acumen to incorporate digital marketing ideas into marketing projects
• Partner with sales management and sales team members to conduct in-depth account reviews
• B2B / Branding Comcast Spotlight: Identify local advertising opportunities within sales territory to drive leads; compile results and build reports for sales leadership
• Support sales teams with timely and accurate information and resources
• Maintains project budget on assigned initiatives; works as project lead, responsible for gathering/ushering estimates, invoices, and payment
• Maintain proper use of CRM and other analytical tools; contributes to analytical reports to demonstrate program successes
• Support PR and community outreach efforts
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
• Guide brand into wholesale account marketing asset strategy
• Experience managing and working with a media agency
• 3-5 years marketing experience
• Ability to manage numerous projects at a time with overlapping tasks/deadlines while maintaining consistent quality
• Time management and ability to prioritize tasks
• Understanding the rationale and drivers for customer cancellations for better ability to anticipate and proactively take action, the role is split between
• University Bachelor’ s degree Applied mathematics/Statistics, Computer Science, Information Systems, Economics, Finance, Marketing or equivalent work experience, which ensures an equivalent level of competency (2-5 years)
• A minimum of 2+ years of experience on a similar role
• Some knowledge of SAS and SQL programming and working with EDW environment
• Analytical and problem solving experience with attention to detail (2-5 years)
• Advanced knowledge of Microsoft Office environment and Tools - understanding of macros & Office reporting automation
• Practical knowledge in developing VBA applications in Excel/Access
• Strong organizational and time management skills to meet deadlines & handle changing priorities
• Self motivated team player with strong work ethics
• Demonstrated technical skills in MicroStrategy considered an asset
• Core participant in the development of the end-to end Small Business acquisition/demand generation strategy, spanning from quarterly program planning to execution accountability and performance analytics including, for example, mass, direct and online campaigns, new program development, customer segmenting etc
• Monitor and understand KPIs to understand campaign performance and take short and long term actions to improve performance
• Work with channel partners forecasting call volumes and launching campaigns
• Work with marketing communication partners on mass and direct campaigns
• Partnering with other cross-functional teams, most notably Business Intelligence, Product Management, and Mobility teams to collectively drive results
• Strong business acumen, with an appreciation for the need to analyze information, determine what it means for the business and quickly execute in an ever-evolving competitive environment
• Have a passion for success and be results oriented
• Act as subject-matter expert and communication expert to all design and production marketing initiatives
• Plan and realize marketing activities within UBS Wealth Management Marketing Communications, including but not limited to the professional production of on- and offline media for both clients and prospects
• Drive innovation throughout different applications and devices
• Create and coordinate the production of differentiating printed material
• Support and advice key stakeholders and the UBS Wealth Management Marketing Communications team with all customer facing collateral, marketing material and communications
• Collaborate with relevant partners in UBS Wealth Management Marketing, Product Managers, Communications & Branding and Legal & Compliance
• Work closely with other team members to determine overall priorities, areas of emphasis, budget allocation and resource
• Ensure brand and tone of voice consistency across all communications
• Be responsible for the marketing budget, forecasting and reconciliations
• In-depth experience in driving and executing marketing projects
• Good eye for design and familiar with coordinating the production of marketing material
• Sound understanding of Marketing instruments and their application – especially online advertising, events and/or direct marketing
• Strong business acumen, able to detect emerging trends and develop appropriate responses
• Solid experience developing and implementing websites and microsites to support marketing activities
• Effective facilitation, presentation and negotiation skills
• Clear understanding of effective communications and how these can be measured
• Manage budgets and prioritize workflows
• Knowledge of methods by which consumers can be engaged through service or products
• High resilience and ambition to work in a high-pressure and fast-paced environment
• Proven track record in managing projects in an international environment
• Ability to work independently and to work as part of virtual teams on a global scale
• Track record of effectively managing internal and external partners
• Fluency in English a must
• Minimum 5 years plus of marketing or communications experience, ideally in the financial industry or luxury services
• Minimum Bachelor’s degree in Marketing, Communication, Management or related field
• Working knowledge of Adobe InDesign, Adobe Photoshop or comparable design software is a plus
• Excellent skills in Microsoft Word, PowerPoint, and Excel
• Manage the development of digital marketing communications
• Manage the design and development of email campaigns, from initial concept/strategy, through design, and execution
• Provide conference and event planning support, including conference strategy development and serving as pre- and post-conference planning lead
• Maintain customer databases and email lists
• Coordinate and disseminate information, samples, and marketing collateral to the sales force
• Engage with sales and marketing leaders around marketing initiatives, events, and customer-facing activities
• Coordinate a number of scheduled marketing activities for strategic initiatives and our products, including marketing research surveys, planning marketing forums and development of marketing/sales brochures
• Provide customer service to customers, internal stakeholders and the sales force as needed
• Assist with special marketing projects as assigned
• Plan and implement marketing programs and coordinates the production of material and activities for ABG Business Partners including: ROP, mailers, email, and other media
• Serve as the Project Manager for retail partner store marketing projects. Provides clear and achievable objectives, guides project operations, keeps projects on schedule and on budget. Collects feedback and input from stakeholders
• Compile and track marketing requests from our business partners, including analysis of sales, promotions, tracks the results for future forecasting. Creates and maintains the advertising book with before, during and after ad results and feedback
• Proof and validate marketing material and content. Validates content for accuracy in promotional verbiage including spelling/grammar, disclaimer language, markdown codes, dates and product. Resolves all issues before being released for print and prior to being received by the customer or retail partner
• Work with merchant team and identifies trends for upcoming seasons. Prepare trend packets and trend boards for training use in the field by retail partners and for use in the biannual trend presentation at retail partner’s corporate headquarters
• Manage the process to ensure advertising samples are provided accurately and timely to the partners for photographing and tracks delivery
• Develop and maintain strong working relationships with field, merchandising and leadership
• Propose layouts and work with merchant team to finalize publish and communicate updated floor layouts to the Field leadership
• Work with DMM and Buyers to utilize trend, inventory and seasonal information to select styles for end cap and feature table change outs every two weeks. Communicates change outs to the field leadership in a timely manner
• Develop marketing, collateral and event support for New Business Development. Works with Retail Partner, Mall Public Relations and coordinates local marketing efforts to drive traffic for new retail locations
• Build and track seasonal marketing budgets
• Execute the store communication document, Footprints, weekly
• Coordinate monthly website landing pages content
• Strong oral and written communication, interpersonal and collaboration skills
• Understands all partner job functions
• Strong reasoning skills and an aptitude for problem solving, troubleshooting and applying logic
• Extreme attention to detail and ability to manage multiple projects with competing priorities
• Ability to work independently and under tight deadlines in a fast paced environment
• Collaborates with account teams and client to plan and implement measurable transition communications campaigns targeting client stakeholders to facilitate the service experience
• Partners with business unit marketing teams to conceptualize, develop and produce marketing communications tactics, including sales tools, collateral and other marketing assets to showcase CompuCom solutions, services and capabilities
• Develops marketing and promotional materials for key company and industry events
• Manages CompuCom’s site visit portal, and works with account teams to support site visit coordination efforts
• Supports brand management projects and ensures brand compliance across all developed assets
• Coordinates the translation of marketing materials as needed
• Provides marketing operations support
• Outstanding writing and editing skills
• Advanced presentation development capabilities, including storyboarding and design
• Working knowledge of layout/design and production processes, and an eye for graphic design quality
• Advanced skills in Microsoft Office applications and web-based collaboration tools
• Bachelor’s degree in marketing, communications or related field
• 1 to 3 years of experience in marketing and/or communications
• Supports the execution of overall marketing and branding strategies, promotional programs, and related activities to ensure that new and existing services and solutions meet organizational goals and expectations
• Maintain and update services and solutions information, including positioning, messaging, competitive differentiation and unique selling propositions for North American services and solutions
• Responsible for creating or versioning baseline sales tools and service/solution information to optimize sales in North American market
• Develop in Geography services and solutions profiles, competitive analysis, presentations, demos, white papers, and product updates for organizational marketing materials
• Stay informed of competitor service offerings and maintain competitive comparisons and evaluations in North America
• Bachelor Degree in related field of communications, marketing, graphic design and a minimum of 2 years of equivalent experience in the industry
• Familiarity with YMCA of the USA Nationwide Campaign
• Ability to multi task and manage on tight deadlines
• Demonstrated ability to work well in a team environment
• Ability to collaborate and work with staff and volunteers through a team concept model
• Knowledge of multimedia and HTML/CSS development/management processes
• Expertise in Adobe Creative Suite, with an emphasis on InDesign, Photoshop, Illustrator, and HTML5 Experience in web site content management
• Strong self-starter and ability to work independently with minimal supervision
• Promote and represent the mission and core values of the YMCA of Lansing
• Possess ability to coordinate projects with multiple partners
• Adheres to and maintains brand identity for the YMCA
• Knowledge of layout principles, and aesthetic design concepts
• Utilize graphic software to produce designs and copy layouts for promotional materials
• Coordinate work with vendors and the management of schedules and production timelines for Association wide impact
• Develop newsletters, flyers, and brochures
• Write, edit, proofread, and manage marketing communications ensuring consistent messaging and brand standards
• Draft press releases and impact stories for broad community distribution
• Draft feature stories for publication to highlight cause driven work of the organization
• Draft bi-monthly President’s Newsletter
• Continually analyze, enhance, and improve our digital and social channels presence
• Provide training and expertise to develop staff in the Association
• Develops and nurtures media relationships that ensure ever increasing media coverage
• In collaboration with the Association Marketing Team Leader and President, serve as the media liaison and spokesperson
• Expertise in email marketing, including design and delivery
• Ability to work in teams to develop brand compliant communications
• Responsible for recommendations on design and production projects
• Stays current with industry trends and applications and ensures that the creative direction of the team is always evolving
• Strong knowledge of working with vendors and printers in releasing artwork
• Update PowerPoint sales presentations with content and data on a quarterly basis
• Route presentations for review via the company’s workflow management system
• Publish sales presentations to the company’s distribution platforms: Web, SharePoint and
• Utilize the Brainshark platform to create and distribute multimedia presentations
• Develop knowledge around FINRA compliance rules and understand how to apply them to the materials developed
• Expert PowerPoint and Excel skills, including experience linking data between the two applications
• Familiarity with the Brainshark and SlideShark platforms
• Familiarity with SharePoint
• Track the course of marketing initiatives; analyze and present results including budget adherence. Propose corrective actions as appropriate
• Certifications
• Preferred Education: Master's degree
• Preferred Certifications: N/A
• Preferred Skills: N/A
• Manage the production of In-Store Signage and miscellaneous projects from concept to delivery
• Assist Brand Manager with project planning, project management and budgeting
• Assist with job estimates, actual spending, invoices and schedules for each project
• Manage internal meetings with Executives and Merchants, and sign off on all assigned projects
• Review and approve layouts, photography, mechanicals, and color proofs to ensure accuracy before print
• Manage schedules of projects between agency and internal business partners, including obtaining the necessary approvals
• Work with management to ensure all marketing communications are consistent, seamless, and on time
• Coordinate merchandise sample check-in/out procedures from Merchants to agencies for photography
• Attend photo shoots, as necessary
• Bachelor's Degree in Marketing, Advertising, Graphic Design, Public Relations, or related field and 1-2 years experience in either a corporate marketing/advertising function or in an advertising agency environment
• At least 1-2 years print production experience, with proven ability to
• Minimum 5-7 years of Marketing Experience, Financial Services or Retail a plus
• Language: Primarily English, French a plus
• Solid working knowledge of the Marketing & branch merchandising process
• Excellent interpersonal skills, highly collaborative within and outside of the team
• Excellent Project Management skills and ability to quickly see interdependencies and conflicts and escalate appropriately
• Strong independent problem solving skills
• Excellent verbal and written communication and presentation skills; plus ability to develop PowerPoint presentations and 'tell the story' that clearly articulates and expresses ideas, solutions and recommendations to a wide variety of colleagues at any level
• Highly self-motivated, extremely organized and professional, including the ability to work independently and partner effectively within and outside of the immediate team to achieve desired business results
• Keen creative judgement and a passion for systematic design and meticulous attention to detail
• Experienced in Marketing tactics including: print, advertising and digital and static merchandising
• Ability to organize, manage, and lead small and large working group meetings
• Global and regional marketing tools, collateral and communications (client facing / internal)
• Relevant events taking place outside NAM
• Obtaining and feeding back any requests/ viewpoints from their assigned bankers to the relevant content owners or stakeholders
• 5-7 years of experience managing events for a major corporation
• Well-versed in all aspects of meetings and special events logistics planning and process
• Excellent client relationship management skills with proven success in being customer-focused and results driven
• Experience in managing vendor relations and driving superior results through proper management of vendor timelines and deliverables is required as well as strong negotiation skills
• Ability to work independently, make decisions and take initiative
• Detail oriented with excellent organization skills
• Creative and innovative thinker who can translate thought into action
• Excellent verbal/written communication skills as well as high level of computer skills including Word, Excel, PowerPoint, Outlook, knowledge of database management
• Strong interpersonal, negotiating skills and financial and budgeting skills
• A flexible schedule and ability to travel to events
• Degree qualified (Marketing and Business / Finance / Accounting preferred)
• Proven technical marketing skills across the disciplines of positioning, communication and promotion
• Experience in planning, developing, implementing and measuring integrated Marketing campaigns, especially sales collateral and customer communications
• Experience managing external agencies
• Market research experience (desired)
• E-marketing experience (desired)
• Events management (desired)
• Proven professional experience in a marketing communications position
• B2B experience highly regarded (but not essential)
• An understanding of financial services industry dynamics including regulatory environment, compliance and credit risk
• Proven ability to establish a strong and disciplined operating and communicating rhythm with key stakeholders
• Past record of developing effective networks internally and externally, across a range of business levels and positions
• Knowledge of risk and legal implications associated with Marketing strategies (desired)
• Working knowledge of Operations, Risk, Compliance, Sales (desired)
• Previous P&L exposure (desired) Skills
• Proficiency in the Microsoft Office suite
• Proven presentation skills across all levels of the business including writing and delivering presentations
• Project and budget management
• Highly organised with the ability to simultaneously manage multiple tasks and projects with proven success in executing marketing strategies
• Strong action-oriented focus, results driven, highly risk/result aware. Can anticipate problems and implement proactive solutions
• Excellent and succinct communication skills – both written and oral
• University Degree or equivalent in Marketing, Communications or General Business
• 2+ years’ experience in Marketing (financial services an asset)
• Fully proficient with all Microsoft applications. Proficiency in Powerpoint in particular
• Excellent English verbal and written communication skills. French language written skills is an asset
• Ability and confidence to work independently and meet deadlines with minimal supervision
• Strong collaborator with the ability to work across functions on integrated initiatives
• Ability to organize and prioritize workflow
• Assist manager in execution of direct mail campaigns
• Prepare materials for and participate in team meetings, approve proofs, setups and list-related reports
• Act as primary liaison with relevant work groups within and outside NGP
• Manage routine and ad-hoc report creation, updating and analysis
• Manage the execution of magazine inserts for all NGP titles
• Manage the creative process, production and analysis for all inserts within each title and cross sell inserts
• Assist in the management of expenses for inserts and direct mail for all titles
• Participate in development, management and execution of additional sources or other activities as necessary
• Collaborates with cross functional sales and marketing teams to support brand and marketing assets, align messaging, and ensure tracking requirements are implemented
• Researches, writes and develops supporting marketing material and presents recommendations
• Analyzes sales and product data to prepare reports and presentations on business performance
• Ensures proper implementation and communication of marketing programs
• Tracks, compiles, analyzes and reports performance on marketing campaigns and tactics, including but not limited to promotional offers, print/digital advertising, paid search and direct mail
• Gathers competitive intelligence on materials and content from competitive companies in the field to identify best practices
• Supports development and implementation of online, email and other marketing tactics to generate leads and broaden reach into large enterprise customers
• Gathers feedback from sales, product and marketing teams on content needs; continuously review and refresh customer facing collateral
• Develops an ongoing stream of content for large enterprise for 'Chatter' group on SF.com to help educate the Sales teams
• Develops and maintain marketing collateral and promotional materials on content repository sites
• Updates sales and marketing collateral, marketing calendars and biweekly status updates as required
• Assists in editing and proof reading content for all marketing communications, collateral and presentations
• Provides ad hoc reporting and analysis as required
• Coordinates multiple priorities while meeting simultaneous deadlines
• Develops integrated marketing plans including market analysis, competitive positioning, advertising, PR, tradeshows, events, website, social media and other key components that will guide marketing worldwide
• Prepares marketing briefs based on requirements and manages the execution of the marketing plan
• Collaborate with global business segment owners and global marketing/communications teams to define the Why Garmin positioning and messaging that communicate the assigned business segments value, benefits and unique selling points
• Work closely with sales and business development teams to support partnership announcements and develop co-marketing plans with strategic channel partners
• Serve as the subject matter expert with Marketing Communications to support the development of marketing and sales tools such as collateral, product documentation, product brochures, sales presentations, training materials
• Create and distribute a monthly report that includes an overall marketing update to communicate activities planned along with previous months metrics/lesson learned
• Ensure that all internal and external communication is accurate and consistent (including garmin.com, ads, press releases, sales training and presentations )
• Provides input to product management and engineering to help define customer/business requirements early in the product concept stage with specific attention to the marketability of products in the assigned business segment
• Disseminate, communicate and present product information such as product messages, value propositions, and positioning to various stakeholders (sales, , channel partners, and product support)
• Plan, coordinate and execute all aspects of assigned business segment events
• Attend industry tradeshows, customer meetings and other events as required
• Bachelors Degree from a four year college or university
• Excellent academics (cumulative GPA greater than or equal to 3.0 as a general rule)
• Must possess a minimum of 2 years progressive marketing experience in enterprise health and wellness industry including a strong knowledge of the field
• Demonstrates a strong passion for Garmin, including its mission, products, values and success
• Demonstrates proficiency and strong aptitude for using consumer electronics devices
• Demonstrates proficient Microsoft Office skills (PowerPoint, Word, Excel)
• Demonstrates exceptional time management and organizational skills
• Demonstrated strong and effective verbal, written, and interpersonal communication skills with a demonstrated ability to influence at all levels of the organization
• Driven problem solver with proven success in solving difficult problems
• Self-starter with the ability to drive initiatives autonomously
• Demonstrates effective presentation skills
• Demonstrates effective leadership and team building skills
• Ability to travel up to 20%
• Bachelors Degree in Marketing or Business
• Experience in working with other global companies and demonstrated understanding of global marketing techniques
• Minimum of 3 years of marketing experience required
• Retail experience required
• Marketing promotion and retail event planning experience preferred
• Proficient in Outlook, Excel, Word and PowerPoint
• Strong prioritization and time management skills
• Demonstrated ability to plan and manage multiple tasks on time and on budget
• Confident, creative problem solver
• Effective communicator with both internal and external customers
• Input data in many systems, ensuring accuracy and attention to detail
• Work with a specific product line, focusing on product set-up in systems, analytics, and problem solving for the product line
• Ability and desire to collaborate with internal team members and customers
• Excellent analytical skills
• Be proactive and take the initiative to solve problems and demonstrate superior attention to detail and follow-through
• Must possess excellent organizational skills, the ability to multi-task, and the ability to set priorities
• Must be proficient in Microsoft Excel
• Support the global Listing Services business unit, interacting with Listing Services sales and client relationship management executives in New York, San Francisco, London and Stockholm
• Execute marketing/communications plans for assigned projects, products or services from inception through completion
• Offer creative input for internal clients and Nasdaq-listed clients – in line with budgets and target markets
• Manage the distribution of all Nasdaq-listed prospect and client communications, using the company’s marketing automation system
• Think outside the box with a proven track record of executing marketing and sales programs
• Media for marketing and communications to include: digital and print advertising, OOH advertising, direct mail, infographics and collateral
• Activities for marketing and communications include: writing, proofreading and editing copy; design and copy review; serve as marketing liaison for client meetings
• Needs a strong understanding of advertising media (specifically: online and print)
• Utilization of Nasdaq’s owned assets, and earned media to build a compelling story for Nasdaq
• Work with agencies and in-house designers and resources to execute projects
• Work with internal broadcast and multimedia services teams to tape and edit marketing videos
• Create case studies working closely with Nasdaq Listing Services marketing, communications and events team members
• Maintain presence of Listing Services web content using a web Content Management System, and partnering with digital team members where appropriate
• Collaborate with Nasdaq’s Social Media team to promote Nasdaq-listed companies and Listing Services campaigns and activities
• The candidate must have excellent communication skills (both written and spoken)
• Ability to multi-task, develop marketing project timelines (from start to finish) with capability to see obstacles early and provide solutions. Ensure timely implementation and delivery of all materials necessary to support all companywide initiatives
• Perform special assignments as directed by the Director, Vice President, or Executive Management
• Requires conceptual and practical expertise in own discipline and basic knowledge of related disciplines. Is fully self-sufficient and competent in regards to output quality and quantity. Requires little or no supervision on a day to day basis
• Has basic or good knowledge of best practices and how own area of expertise integrates with others. Understands key business drivers and is aware of the competition and the factors that differentiate them in the market
• Provides informal guidance for colleagues with less experience. Is accountable for contributing with a competent standard and delivers every time. Plans and prioritizes work using resources in the best possible way to complete tasks on time and with high quality
• Solves problems using existing solutions; exercises judgment based on the analysis of multiple sources of information. Is starting to look at 'best practice'. Provides creative insights and / or solutions to address client / organizational challenges
• Impacts a range of activities within own team and other related teams; works within broad guidelines and policies. Works quickly and is able to assist other team members where appropriate. Works independently
• Is able to explain difficult information; works to build consensus. Generates healthy debate within team, influencing team to look for a 'better approach'. Shares knowledge and expertise across organizational boundaries and endorses "best practices”
• Ensures collaboration and applies matrix management when coordinating across teams (e.g., product owners, sales, operations, technical and communications); determines customers’ business needs, communicating a realistic estimate of project timing
• Develops project plans and prioritizes tasks to achieve project milestones, managing budgets and timelines; recognizes project risks (e.g., missed deadlines, quality issues, resource constraints), providing input to contingency plans and seeks guidance on meeting delivery goals
• Monitors performance and deliverables of individuals on multiple project teams to ensure overall project success; actively keeps all members of the project team informed of progress
• Identifies target market opportunities from various inputs and develops and implements solutions
• Reviews and presents market and product management information to stakeholders, ensuring information supports overall financial and profitability goals
• Possesses a comprehensive knowledge and understanding of marketing processes and tools e.g., brand, digital, direct response and event marketing, SEO/SEM, measurement and analysis, and customer identification and targeting), understanding which contribute to the achievement and attainment of business objectives
• Demonstrates and deepens knowledge of current and emerging quantitative and qualitative marketing research methodologies, determining which methodologies to apply and when
• Applies best practice statistical methods and analyses for marketing activities
• Understands the full array of Nasdaq’s offerings and areas of expertise and applies this knowledge to meet the needs of the customer
• Possesses a working knowledge of business markets and competitors’ products and services; compares and contrasts product choices with Nasdaq’s
• Prior experience working in a competitive marketing role
• Prior experience in telecommunications or wireless industries; knowledge of the industry and competitors is a strong plus
• Knowledge of google maps and google maps pro
• Works with Head of Marketing to execute marketing initiatives required to drive sales of an assigned product line/distribution channel (i.e., institutional investment strategies, sub-advisory relationships or real estate offerings)
• Assists in project initiation, creative development, compliance review process and delivery of marketing materials, web content and regulatory documents for the assigned product line
• Maintains strong working relationships with sales/client relationship personnel, investment management, operations and product management
• Assists in quality review process to ensure all materials meet corporate brand and compliance standards
• Manages complex projects to stay within targeted time frames
• Bachelor's degree and typically three to five years of industry or other related marketing experience
• Excellent oral and written communication skills required
• Knowledge of asset management (institutional strategies), mutual funds (sub-advisory relationships) or real estate finance (real estate offerings)
• Strong marketing production skills highly preferable
• Learn process and workflow to successfully execute monthly, quarterly and annual updates of marketing materials
• Manage update schedule and communicate out to team relevant milestones and deadlines
• Assign job owners for each update; communicate ahead of quarter-end
• Keep Project Status excel file current with FINRA letter dates, upcoming annual routes, update schedule
• Become proficient user of internal routing and creative development software program called Streetlight
• Accurately complete quarterly presentation updates by linking data excel files to PowerPoint presentations
• Attend weekly team meetings and meetings with internal partners as required
• Collaborates with Marketing Channel Manager to execute effective and integrated marketing campaigns
• Responsible for overall coordination of marketing campaigns and mix media projects
• Bachelor’s Degree in Marketing, Advertising or other related field preferred
• 2+ years project coordination experience
• Experience in developing promotions, managing campaigns and Marketing strategies required
• Strong PC and Mac skills utilizing Microsoft Office and Project Management software
• Detail oriented with the ability to manage multiple tasks simultaneously
• Presentation skills
• Ability to build and maintain good rapport with internal and external customers and handle situations with confidence, tact and resourcefulness
• Office environment. Utilizing an office desk – sitting, reading, listening, or speaking with the ability to move intermittently throughout the day
• Facilitates the execution of all aspects of all store events
• Coordinates promotional and loyalty program sampling calendar and is responsible for publishing and sharing it with key stakeholders on a regular basis
• Maintains central database of sampling, promotion and other relevant information from multiple sources
• Coordinates collateral for our Beauty Insider loyalty program
• Provides teams with promotional campaign summaries and ensures visibility for all cross-functional teams
• Works in SKU management system to order samples and check sample status
• Manages comps of samples for photography
• Works closely with the art department, marketing team and merchant team members to ensure content is correct and programs are executed according to the marketing vision
• Excellent communication skills (written and oral)
• The right candidate can multi-task, is used to managing many moving parts and can work in a fast-paced, quickly changing environment
• Problem solving skills and ability to navigate ambiguous situations is key
• Individual must be self-motivated, highly organized and able to work effectively while meeting numerous deadlines
• Strong ability to “forward think” projects and to communicate recommendations and new ideas to managers
• 3) Experience working with Excel and PowerPoint required
• 4) SKU management system experience a plus
• 5) Passionate about marketing and driving client engagement
• 6) Candidate must possess strong organizational and communication skills (oral and written) and ability to work within a cross-functional team; ability to manage multiple priorities in a fast environment; flexibility to adapt to a constant changing environment
• Assists in coordinating and executing overall marketing strategy
• Collaborates with key personnel to determine media strategy, sponsorship and partnership opportunities
• Supports the marketing department's lead generation activities and helps shape the journey of a lead
• Assists in creating and updating marketing materials, including designing printed & electronic materials for the sales teams' use
• Assists with content marketing to position Comcast Spotlight as a 'thought-leader' in our industry
• Ensures all marketing materials are aligned with brand guidelines and consistent with key messaging
• Participates in post-campaign analysis
• Prepares and processes invoices, affidavits, and tracking reports
• A high school diploma or a General Equivalency Diploma (GED). College or university credits or degree in applicable discipline preferred
• Must be able to work independently, multi-task and to prioritize work requests
• A minimum of two (2) years of work experience in an administrative capacity. Experience with data entry, basic reporting, filing, answering phones, scheduling, and communications is a must
• The candidate must be computer literate, including knowledge of word processing (Word), mail merge, scheduling (Outlook), spreadsheets (Excel) and other data base applications
• Must be proficient in communicating at all levels in both oral and written form and competent at preparing professional, comprehensive memorandums, letters, reports, documents, files, etc
• Understanding of general accounting and financing is a plus. Working knowledge of account payables, receivables, budgets, and expenditure control is also desired
• Performs usual administrative and clerical support functions including answering phones, greeting and assisting incoming clients, assisting tenants as directed, fielding complaints and issues and referring to the correct member of management, preparing correspondence, doing mailings and transmitting communications using various forms of media, maintaining tenant and building staff logs, calendaring of schedules and meetings, ordering supplies, maintaining files and records, inputting data and preparing reports on a computer
• In compliance with budget and expenditure controls, will assist in processing accounts payable, process purchase orders and related paperwork, handling receipts, assisting with banking, review application of contracts and addendums as they relate to payments, review approved invoices and checks prior to payment, enter and code bills, and assist with tenant collections as needed
• Assist in coordinating tenant move-ins or move-outs, including meeting with moving contractors to review rules and regulations, securing proper insurance certificates, advising tenant of restriction and ensuring in all ways possible that the moving procedure is trouble free. Assist Property Manager and Chief Engineer as requested, keeping them advised as to the status of the assignments and projects
• Maintains various logs and information pertaining to the building, equipment, services, tenants, and clients and advising management of actions needed. Logs maintained include security, safety, maintenance, cleaning, equipment, reservation logs for the freight elevator and conference rooms, tenant directory, emergency procedures, and incident reports
• Ideation: Writing & presentation of integrated marketing proposals, presentations and programs for a variety of advertising categories across all brand properties. Participate in brainstorming sessions with sales and account management teams to answer RFPs
• Collaboration: Work with sales and marketing counterparts on the brand and in other Rodale departments to develop and implement integrated media strategy including executing of programs across print, digital, mobile, social, and event platforms. Act as partner with advertising sales representatives to drive category growth
• Execution: Manage delivery of sold programs across all media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes. Manage production schedules and budgets for projects and produce excellent work within a deadline-oriented department
• Minimum 2-4 years of marketing and/or sales development experience for a media brand
• Candidate must have strong balance of strategic and creative skills and experience in developing compelling integrated marketing programs
• Strong written and verbal communication skills; strong copywriting skills required
• Highly pro-active and solution-oriented, a team player and self-starter with strong interpersonal and client skills
• Detailed oriented with ability to manage multiple projects and priorities in a fast- paced, high-volume work environment
• Working knowledge of digital highly recommended: from web advertising units/capabilities to implementation of digital marketing concepts, knowledge and comfort with social media platforms, apps, and tablet platforms for media/publishing
• Awareness of current culture and trends as they relate to the Bicycling brand and relevant promotional opportunities
• Proficiency with Microsoft Word, Excel and Powerpoint
• Serve as the point person for market support inquiries from field sales
• Develop(s) marketing understanding while supporting the lead process including tracking, transferring to field sales and calculating close rates
• Support and update marketing content in Sales Force Automation tool (SFA)
• Identify and assist with market segmentation and targeting analysis
• Assist Director/Marketing Managers in the development of collateral for campaigns, programs and promotional materials
• Assist Marketing Managers as needed with specific project assignments
• Assist in developing sales tools and educational processes for sales teams
• Update web page content as requested by marketing and manage and monitor/track web activity on a monthly basis
• Perform ad hoc reporting responsibilities
• Marketing research and analysis
• New product development including: [promotions, programs and pricing analysis
• Performs related duties as assigned or requested
• Development of custom cross-platform programs for TEN campaigns—connecting strategy, concepts and activation across TEN’s portfolio of brands
• Lead and/or participate in creative brainstorming in the development of internal programs
• Works closely with Digital Media Planner who is responsible for managing, planning, tracking and optimizing of Motor Trend OnDemand promotional efforts
• Develop copy, creative briefs, and go to market plans across print, database, digital and social
• Create project schedules for all departments to follow
• Generate Google Analytics and Omniture tracking URLs for all marketing initiatives
• Integrate closely with internal and external trafficking teams to ensure that all tracking is implemented correctly, efficiently, deadlines are met and executions are flawless
• Develop supporting documents and manage the approval process for all accolade/quote requests across TEN brands
• Manage Google AdWords promotions for Motor Trend and GrindTV YouTube Channels
• This position will not include supervising one or more employees where applicable
• Bachelor’s degree in Marketing or similar
• 5+ years’ experience/education with Advertising or Marketing
• 5+ years’ experience/education with Digital/Online Technology
• Possess strong interpersonal skills
• Able to work under pressure while supporting multiple concurrent projects and meet successfully deadlines; be solutions-orientation when problem solving and able to demonstrate a sense of urgency
• Able to multi-task and prioritize with efficiency
• Possess leadership skills; able to take the lead
• Possess excellent organizational and time management skills
• Strong attention to detail with emphasis on accuracy and quality; must be detail oriented
• Possess excellent verbal and written communication skills with proven ability to correct spelling, punctuation, and grammar
• Possess strong writing skills
• Must be a motivated self-starter and possess strong initiative and resourcefulness
• Must be able to work independently and as a team, with and without supervision
• Proficient in the Microsoft Office Suite or equivalent, specifically PowerPoint and Excel
• Develop, in coordination with Bankcard, an annual marketing plan to support sales revenue, profitability and strategic goals
• Develop marketing/collateral sales support materials for internal and external clients and prospects, ensuring brand and message consistency and proper product positioning and incorporating “voice of the client” knowledge throughout communication channels and vehicles
• Manage the marketing budget for the Bankcard segment to ensure a maximum return on investment (ROI)
• Analyze client data to provide actionable objectives for the Bankcard segment
• Responsible for the optimization of internal and external communications for the Bankcard segment for all channels
• Develop and manage vendor relationships to meet comprehensive and robust communication and branding requirements, providing creative and copywriting direction on behalf of Bankcard
• Previous experience in the Bankcard industry
• Direct experience managing social media communities campaigns with a proven record of ROI
• Strong knowledge of social channels and their ad management platforms/interface - Facebook, Twitter, Instagram, YouTube, Google+, Pinterest, Instagram, LinkedIn, Snapchat, Periscope, and various blog platforms
• Experience with reporting and analytics including native social analytics, third party social reporting tools, Google Analytics and Omniture Site Catalyst
• Three to five years hands-on experience creating and monitoring social media content, including experience with social media infrastructure platforms
• Knowledge of web marketing and content management techniques
• Knowledge of enterprise social management tools such as Sprinklr, Sprout Social, or comparable posting and social listening tools
• Strong skills in data analysis and ability to recommend optimizations and efforts based on KPI performance
• Experience with community management and scheduling/publishing platforms like Sprinklr, Oracle SRM, etc
• Continuing knowledge of emerging trends and channel-specific opportunities
• Must be comfortable in executive settings with strong presentation and communication skills
• Proficient with Microsoft Excel, Word, PowerPoint; bonus points for Adobe Suite experience
• Light graphic design skills preferred
• Ability to use iPhone to leverage clever images with a social twist to engage our audiences as needed
• Must have the ability to successfully manage and prioritize multiple responsibilities and deadlines
• Bachelor’s degree - preferably in marketing, communication, or business administration
• 2-4 Years of social media management experience including direct experience in community management; agency experience preferred
• Excellent copywriting skills, graphic design experience a plus
• Experience in a large and complex organization
• Ability to thrive in a fast-paced, agile environment
• Detail-oriented, organized and excellent time-management
• Team player, self-motivated and self-starter with the ability to work under minimal supervision
• Innovative, results-driven thinker with the customer always in mind
• Fluency in Spanish a plus
• Works with the Social Media Manager to develop and implement community promotion and engagement strategies and tactics as they relate to the brand, marketing goals and the organization’s strategic goals
• Develops the social media content editorial calendar and posting schedule for Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and Google+
• Research topics and create content posts for social media sites demonstrating a variety of engagement techniques: polls, images, captions, text, videos, and contests
• Coordinates content and media for editorial calendar with lines of business, CRR, Corporate Communications to ensure successful coordinated campaigns for engagement, household growth, deposit growth, and financial education
• Manage multiple social campaigns from including post development, content and related asset development, campaign execution, optimization and analytics reporting. Provide ongoing recommendations and escalate performance issues when necessary
• Proactively monitor, maintain and optimize social media sites
• Monitor and listen to key industry mentions and social media conversation of all relevant mentions of the bank
• Contributes to related communication vehicles and ensure the integration of community for promotion and awareness building
• Promotes and evangelizes community activities internally
• Oversees all technical and system administration aspects of the community. This includes working with the community platform vendor to address, resolve, and communicate any issues related to the features and functionality of the community
• Recommends and implements new community features, as appropriate
• Creates/manages the moderation and terms of use policies
• Monitors discussions, responds in a timely fashion where appropriate (or ensures relevant responders are “nudged” to respond)
• Maintains a Responders List of members and/or staff who can be reached quickly to respond to specific questions
• Networks with community members and identifies internal and community influencers
• Develops and maintains community training resources, guidelines, and policies
• Trains other staff on how to participate and engage in the community
• Monitors and measures the success of community engagement (i.e. number of power users, number of discussions, etc.), and provides weekly/monthly reporting with recommendations and analysis for Social Media Manager and executives
• Identifies and reports on community trends to internal teams and advises on potential opportunities or risks
• Tracks KPIs related to Social CRM goals such as recruitment, retention or outreach goals
• Assists with global quarterly social media reports
• Bachelor’s degree with 3-5 years of proven marketing experience within financial services
• Mutual fund and/or broker-dealer experience preferred
• Series 7 registered preferred
• Demonstrate strong writing skills related to sales communications, marketing brochures, etc
• Provide marketing consulting support to internal Business Development team as well as customer/prospects specifically related to interactive marketing operations such as game design, player acquisition and CRM
• To support existing customers in APAC as well as prospect opportunities in China
• Responsible for APAC/China accounts including new opportunity in specifically related to the business
• Maintain eBay stores and all facets of our marketplace business
• Prepare daily, weekly and monthly reports that provide valuable metrics for advertising and operational decisions
• Create merchandising strategies for eBay Daily Deals to generate incremental revenue for our storefronts
• Develop A/B and multivariate testing strategies to understand the online customer experience; develop and implement processes and procedures to regularly test, measure and improve customer experience
• Work closely with product team to ensure key features are released and rolled out according to plan
• Collaborate with the analytics and business intelligence team to build actionable reports to make advertising decisions
• Assist feeds marketing team maintain Google Product listing Ad portfolio, understand the different facets of the business and execute on an as-needed basis
• Help meet key online marketing KPI goals including revenue and ROI
• Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools (Omniture, Channel Advisor, Adwords) and reporting/analysis platforms (Tableau, SQL, Excel)
• Well versed in business reporting and can make decisions based on numbers
• Strong quantitative skills, and experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques
• Team player showing proven ability to work cross functionally with our technology product managers and product developers to roll out product enhancements
• General knowledge of eBay, marketplaces and paid advertising
• Channel Advisor and Google Adwords experience a plus
• Knowledge and passion for all things sports is a bonus
• Exceedingly detail oriented and responsible
• Proficiency in Microsoft Office (primarily Excel, Word, Access and PowerPoint)
• Work with Communications & Marketing Manager to develop targeted marketing plans with a coherent integration of marketing tactics, event and PR activities to achieve store goals
• Assist in the implementation of a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, and external corporate events
• Assist in the planning of regional activities including store openings, test drives and lead generation events
• Assist in the localization of sales and marketing materials, which includes but is not limited to: official website contents, brochures, leaflets, product literature and merchandize items
• Support the field sales organization on other marketing initiatives
• Other Responsibilities: Perform other related duties as assigned, based on the business need
• Support marketing team activities that increase brand awareness, generate leads and accelerate sales cycles
• Assist marketing operations manager and practice marketing leaders with campaign and event planning, management, and results tracking
• Grow firm and industry knowledge and present a professional presence at internal and external meetings and events
• Develop in-depth knowledge of specific practice area(s) to provide additional strategic marketing support to practice marketing leaders
• Become a “power” user of
• Ability to maintain oral and written communication with all levels of the organization
• Strong analytics and financial management
• Strong Excel Skills
• Marketing response analysis experience required
• Previous commercial Integrated Marketing experience gained working in a fast paced B2B or
• Ability to challenge a brief and make new recommendations, to improve campaigns and
• A creative and innovative eye for detail across Integrated Marketing campaigns
• Experience of the Project Management techniques in a Six Sigma environment
• Analytical approach able to translate insight data into trends and clear action plans
• Good IT skills using: MS Word, MS Excel, MS PowerPoint, and CRM Databases
• Ideally will be a graduate with a business or marketing related degree
• Bachelor's degree in marketing, communications or related area
• Approximately 5 years of marketing experience
• Proven ability (critical) to write original copy and proven ability to edit copy
• Solid track record as a marketing leader in the professional services industry (accounting or law firm experience preferred)
• Ability to manage multiple priorities, be a self-starter and consistently bring ideas to the office(s) leadership
• Demonstrated understanding and experience in the areas of proposal, website and event marketing
• Demonstrated experience in working with senior management and is a highly polished individual comfortable working with numerous senior leaders within the firm
• Ability to manage multiple priorities and be a self-starter
• Determination to consistently meet and exceed expectations
• Interpersonal skills for communicating with our all clients and staff
• Ability to function as a member of a large national team to accomplish work group objectives
• Ability to prioritize work to meet deadlines
• Responsible to actively manage and grow an innovative range of strategic portfolios of products for the Public Security business
• Understand industry trends, develop market & customer insights and competitive intelligence, in defining 3M’s value propositions to craft and execute business plans, strategies and tactics to maximize sales growth potential, profit realization, leveraging key account management and strengthened customer relevancy
• Build credible pipelines, identify the list of potential customers / key partners / projects as well as engaging clients (comprising various level in Government and Private Industry) to sell value, and the creation of a robust business support eco-system
• Develop strong mutual trust with end-users at different hierarchy levels; understand the various degrees of needs, in order to craft proposals and lead in client presentation, demonstration, evaluation and specification. Leverage cross functional team in the preparation and execution of the bid strategy and process
• Support the channel partners through training, development and implementation of business strategy, including seminar, roadshow, sales blitz, exhibition and other promotional campaigns
• Participate and represent 3M’s interest in industry association, consortium, network forum, and government agencies, to seek collaboration and adoption of TSSD Public Security solution and technology
• Degree in Computer Science/Information Systems/Electronics Engineering or
• At least 3 years of relevant experience in business development in the Public
• University degree
• Fluent in English and Russian (English – Upper Intermediate/Advanced)
• University degree (Marketing/PR & Communications is preferable but not an obligotary requirement)
• Demonstrated effective communication skills & ability to work as a team player
• Demonstrated engagement & proactive behaviour
• Demonstrated ability to learn quiclky & acquire practical skills
• Demonstrated analytical & logical thinking
• Develops annual business plan in conjunction with Sr. Manager, which details activities to follow during the fiscal year, which will focus the Sales Associate on meeting or exceeding sales quota
• Maximizes all opportunities in the process of closing a sale resulting in the taking of market share from competitors
• Do the business consultatively and makes recommendations to prospects and clients of the various solutions the company offers to their business issues
• Assists in the implementation of company marketing plans as needed
• Understand completely the business strategy of products, price, channels and sales
• Research the market and gather the customer’s feedbacks to make a plan to develop the new models for Korea market
• Monitoring the competitor’s market actions_product, price, channel and promotions_and report to Manager the market status to make a winning strategy together
• Check the sales performance with distributors daily and make a report weekly about market issues and recovery plans
• Build Marketing fundamentals
• Solid experience in Marketing
• Good analytical, presentation and communication skills
• Collaborative working style, team player
• Ability to manage several different projects at the same time
• Creative, dynamic and full of energy
• Develops and write press releases for new product launches to various media
• Assists in sales presentation preparations, marketing material creation and implementation
• Creates and maintains seasonal catalogues for fashion brands and distribute accordingly
• Plans and organizes promotional campaigns
• Executes the production and distribution of support materials relevant to marketing/selling programs and services costs
• Provides training, communication materials to sales and service representatives for new products / upcoming campaigns
• Provides merchandising instructions to services reps for in store use
• Produces packaging creations and development for brands(s) on product materials
• Research up and coming trends, competition and consumer analysis
• Manages Marketing budget and produces monthly reports
• Organize casting calls and photo-shoots
• Develop and leverage POS for Canadian retailers
• Co-ordinate and populate information for retailer websites as required
• Develop and maintain branded landing pages for retailer websites
• 4+ years of Marketing experience
• Experience in the fashion industry is an asset
• Minimum Education
• Bachelor in Marketing/Communication or related field
• Ability to thrive in a fast-paced, highly-dynamic environment
• Able to work with minimum supervision
• Experience in Adobe Photoshop, InDesign, Illustrator
• Clear and effective communicator
• Strong organizational and time management skills along with the ability to multi-task
• Ability to work independently to meet expected deadlines and schedules
• Experience with managing projects
• Knowledge of marketing across channels including digital and print
• Familiar with market research and data analysis
• Excellent oral and written skills
• Circulation development/customer support. Becoming expert on SSIR’s third-party subscription database, fixing customers’ subscription problems, communicating by email and phone; checking on payments in the Stanford system and issuing refunds; becoming an expert on the SSIR CRM system to fix online access problems; writing social media posts for subscriptions; handling regularly scheduled and new projects aimed at increasing subscriptions
• Enewsletter/email marketing. Work with the Publishing and Marketing Director to plan and develop webinar content and marketing strategies including writing, editing marketing copy, scheduling select marketing communications which adhere to communications and brand strategy for a variety of SSIR channels (i.e., web, print, email, online). Compile and deploy weekly enewsletter featuring SSIR content and several weekly eblasts promoting SSIR webinars and conferences
• Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting
• Webinars. Managing 18+ webinars annually and 8+ week webinar production cycle. Scheduling conference calls with presenters, collecting materials, working with third party vendor, creating SSIR slides, pulling reports on audience data, managing webinar marketing
• Conferences. Handling registration on the Stanford system including customer service. Managing correspondence with presenters: scheduling conference calls, collecting and formatting slide presentations, formatting materials for web. Managing conference microsites on Wordpress platform. Supporting staff on catering, set-up, program, slides, etc
• Reprints. Manage the design and production of select marketing materials
• Publicity. Promoting SSIR articles, events, and other notable activities to other media outlets; posting to and managing social media communities
• Administration/finance. Various duties including invoicing customers for purchases, tracking payments, and mailing projects
• Technical skills. Excellent skills in Microsoft Office (especially PowerPoint). The best candidate will have experience with a content management system (like Expression Engine); email marketing software (like Exact Target); Adobe Creative Suite (especially Photoshop and InDesign; and Google Analytics; and will have used social media in a professional setting
• Communication skills. Excellent editing, proofreading, and grammar skills. Experience writing marketing copy. Experience in a customer facing role, including dealing with customer frustrations
• Workplace skills. Adept at (1) working with others in a collaborative/team environment (2) handling email and phone customer service quickly and with confidence (3) paying attention to detail
• Interest. The ideal candidate will exhibit a strong interest in social change through his or her job or volunteer activities
• Baccalaureate degree in marketing, communications, journalism or related field
• Minimum two (2) years of work experience in communications or marketing requiring creativity, detailed work product, and project deadlines
• Familiarity with market segmentation, research design, and cross-channel marketing experience preferred
• Ability to think creatively and innovatively while working on multiple tasks simultaneously under pressure to meet deadlines in a fast-paced, highly collaborative environment
• Strong working knowledge of a Windows environment using Microsoft applications
• Excellent verbal communication, business writing, editing, and proofing skills; and
• Excellent project management, organizational and interpersonal skills
• Ability to communicate clearly and interact effectively with individuals from diverse backgrounds
• Ability to sit for long periods of time at a personal computer performing work-related functions
• Occasional evening and weekend work required; and
• Occasional overnight travel required
• Contributes and delivers against the Glion marketing plans and calendars
• Works with agencies, or uses in-house tools, to conceptualize and designs brochures, tradeshow materials, promotional items, and other marketing materials
• Designs and plans segmented email campaigns which assist with the conversion strategy
• Owns and develops the social media plan and works with external partners to achieve success and exceed key performance metrics
• Manages, innovates, maintains and initiates enhancement projects for the website and blog
• Produces supporting materials and digital assets related to marketing activities in local and international markets
• Provides reporting that shows market insights or marketing effectiveness
• Manages project spend versus budget
• Partners across the corporate organization to align marketing plans
• Strong project management skills – ability to interact with all levels of management, sales, product management, client service, marketing, and third parties (i.e. Agency). Able to keep projects on track and within budget
• Global view – baseline understanding of the global markets and how to leverage marketing plans and specific tactics globally and locally
• Develop relationships within the IR business to anticipate client perceptions, manage challenges and maximize on market opportunity
• Execute the marketing strategy and implementation to support the business and their priorities
• Creativity/Imagination – bring new thoughts and ideas and apply them to marketing executions
• 5 – 8 years of marketing experience, with demonstrated ability to work effectively with creative marketing professionals and business executives in a detail-oriented, organized and dependable way
• Must have prior experience in Investor Relations
• Assist with complex, multi-volume and strategic Proposal and Business Development efforts; lead smaller, less complicated submissions
• Supports and/or leads the entire process of pursuit planning/execution/production of responses to Requests for Proposals (RFP's) and associated materials
• Coordinate proposal pursuit team, conduct quality reviews to ensure compliance with RFP requirements and corporate brand
• Conduct client and proposal debriefs, report results and implement on any necessary improvements
• Assist with strategy and preparation of presentations and interviews
• Assist in maintenance of district-related Marketing Management Systems including Salesforce, and Resume/ Project Profile systems
• May be called upon to provide local support on district-related/multi-disciplinary events including award submissions, client receptions, advertising, conferences, publicity engagements, as appropriate
• Adobe InDesign experience an asset
• Function as a fully competent marketing professional in all aspects of marketing, proposals, and business development
• Independently plan and conduct work that requires judgment and decision making through the proposal/marketing process
• Coordinate and manage the process for assigned proposal and presentation efforts and marketing/business development materials
• Ensure client focus is woven into proposals and marketing materials
• Write some sections for proposals
• Develop slides for presentations
• Coordinate with other AECOM offices and partner firms on proposal and presentation efforts
• Be involved in pursuit strategy meetings and help develop ‘win’ themes
• Conduct quality assurance/quality control on proposals
• Occasional travel on behalf of the company
• Experience and skill at reviewing, organizing, translating and editing written documentation to improve clarity
• Ability to take initiative in anticipating tasks and to look for ways to add value to the process/procedures
• Ability to conduct final QA/QC check, including proofreading for grammar and RFP compliance and checking for conformance to established strategies and plans
• Intensive and diversified knowledge of marketing and proposal principles in the coordination and production of proposals, presentations, as well as other business development/marketing materials
• Leads, coordinates and assists in complex marketing and graphic activities under some supervision
• Drives the development of business proposals, presentations and printed qualification materials working in concert with Business Development leaders
• Works horizontally and vertically within the organization and with technical staff to gain exposure to various business line and market expertise
• Provides updates to supervisor on assigned marketing activities
• Produce proposals, or sections of large proposals, independently
• Coordinates and leads proposal team meetings
• Creates tailored project descriptions and new content to showcase our differentiators
• Creates and produces documents in MS Office Suite or ADOBE Creative Suite which includes Photoshop, InDesign and other applications
• Maintains basic information (opportunities, projects) in Salesforce.com; may be asked to create Salesforce reports
• Ability to look at issues from both a broad and detailed perspective, locating errors and logical inconsistencies in cross-disciplinary work
• Ability to pick out and synthesize important information and ask appropriate questions to clarify potential and existing issues and problems
• Ability to devise strategies and build visual solutions that excite the AECOM client and clearly connect to the clients’ needs
• Ability to work with remote team members
• Ability to deliver work products from remote and central operations
• 2+ years proposal experience in an engineering/architectural firm is strongly preferred
• Association of Proposal Management Professionals (APMP) is a plus
• 3+ years of professional experience in a marketing position with a design or professional services firm
• Bachelor's degree in Journalism, Business, Architecture, Interior Design, Graphic Design, Communications or Marketing
• Excellent written and verbal communication skills, including creating effective presentations and marketing collateral
• Strong organizational skills to coordinate and manage multiple projects and deadlines
• Ability to work with diverse project teams and in a fast-paced work environment
• Strong graphic communication and design skills
• Competency in InDesign is a must
• Proficiency in Microsoft Office (Word, Excel, and PowerPoint) is a plus
• 5+ years of professional experience in a marketing position with a design or professional services firm
• Proficient in Adobe InDesign
• Working knowledge of Photoshop, Illustrator, and Deltek Vision is advantageous, but not required
• Partnering with global Practice Area Leaders to understand each practice’s specific goals for reputation building and business development, and support to set strategy for the marketing campaigns that will help to achieve the goals and strengthen Gensler’s reputation as a whole
• Working with principals, senior staff, and other marketing team members to design, write and produce all proposals, presentations, and other marketing collateral in alignment with brand standards
• Managing business development activities, including managing target clients and incoming leads, following-up, and tracking opportunity status
• Leading the development of marketing deliverables, including proposals, presentations, brochures, email blasts, blog posts, and other marketing collateral
• Championing strategy and planning sessions for new business opportunities
• Performing multiple marketing efforts against rapid and frequent deadlines
• Understanding and learning Gensler’s portfolio of work, practice areas, and firmwide capabilities
• Managing other responsibilities as assigned
• Proven experience in marketing strategy and campaign implementation; experience in community or public sector is preferred
• Ability to provide strategic thinking and recognise competitive advantage opportunities for Gensler, leveraging these into marketing pitches
• Self-motivator with strong organisational and intra-personal skills, and a great collaborator
• Ability to mentor junior team members, when required
• Experience working directly with senior staff on business-critical projects with minimal supervision
• Strong organisational skills to coordinate and manage multiple projects and deadlines
• Must be an independent worker requiring minimal supervision
• Must be able to work collaboratively with remote teams in the Americas markets
• Must have some experience publishing web content
• Must be experienced with monitoring, creating content and posting to social media platforms
• Responsible for project managing campaign elements through MSoD
• Works closely with the Senior Director and other members of the International and Special Markets team to procure information necessary to drive effective product and market content
• Works with product marketing, inside sales, and GSSM Marketing to align email campaign efforts. Where applicable, coordinates efforts for inclusion on campaigns or requests information to support developing alternate campaigns (direct mail, email, etc.)
• Strategize with GSSM Product and Marketing Directors and sales leadership to maximize campaigns and revenue goals
• Understand and research client expectations and market demographics
• Hold status calls for continuous communication
• Prepare analysis of previous campaigns and report trends, markets, segments, product offering and tactics that will increase marketing effectiveness and revenue
• Work with Marketing Operations and Product Managers to identify opportunity for improved headline, copy or CTA
• Establish workflow processes and timeframes to meet client expectations
• Analyze and concisely communicate both verbally and in writing to non-technical audiences
• Direct vendors to accurately complete all work (exhibit assets, printed materials, design work)
• Respond to status inquiries from internal and external clients regarding requests
• Proactively identify and communicate issues or problems that arise during campaign and/or trade show development
• Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions
• Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors
• Ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources, to achieve project objectives
• Develops new ideas and initiatives that improve the performance of the organization
• Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies
• Developing, conceptualising and producing professional and investor-friendly marketing content and materials, including brochures and sales aids
• Working with distribution and investment teams to ensure all materials are updated and relevant on a regular basis
• Handling a full spectrum of digital marketing initiatives, including website, eDM, CRM and social media
• Managing and executing marketing campaigns and fund launches
• Handling PR campaigns and activities
• Managing client events and seminars
• Executing ad-hoc marketing projects and assignments
• Help formulate strategies and action plan for increasing traffic and conversion, and other marketing related KPIs
• Produce weekly, bi-weekly, monthly basis, and additional ad-hoc analysis as requested by management. Reports are often done in Excel and Powerpoint. Coordinate with product groups, management and outside partners to develop and implement marketing initiatives
• Must be versed in web/ecommerce and online media strategy, technologies and terminology
• Experience in Affiliate Marketing, Google Adwords, Email Marketing is a plus
• Retail and/or online shopping experience is preferred
• Must have passion for Marketing and an understanding of consumer behavior
• Effective communicator at all levels
• Must be pro-active and enjoy problem solving
• Have an eye for good design, and flair for maximizing aesthetics within corporate guidelines
• Very strong in Excel, business math, and technical skills
• Understanding of online marketing & metric tracking
• Ability to set management expectations for requested tasks or projects
• Support Asia strategy development through consolidated view of external business environment, identify and analyze market needs, amenable size, and critical success factors
• Work together with Asia marketing team and sub-regional teams to understand regional/local customer needs, competitive positioning and market trend
• Support strategic marketing on Asia intelligence database
• Provide inputs and analysis to strategic planning and investment decisions through a consolidated view and timely forecast of external macroeconomics, business environment, competitive landscape, etc
• Strong and demonstrated B2B analytical, strategic thinking and marketing skills
• Proven skills of market/competitor research methods incl. market interview, data mining, forecasting and skills in economics
• Proven capability of database management and intelligence analysis with good business acumen
• Good communication skill and strong interpersonal skills
• 5 years or above experiences in industrial marketing or consulting firm or industrial gas industry. knowledge/experience with industrial gases market preferred
• Willing to take initiatives and work proactively across functions
• Ability to multi-task and work under pressure and in a changing environment
• Excellent skills in computer software (Excel, Access, PowerPoint, Word), with data modeling and design capacity as bonus
• Ability to manage multiple projects
• Product Management, Merchandising or Marketing Project experience
• Direct Marketing or Print Production experience
• Healthcare or B2B Medical experience
• Acts as UnitedHealthcare Community Plan outreach representative at community events, health fairs, community meetings and activities of the health plan
• Establishes our presence in the community and visibility to members and prospective members by creating a full calendar of outreach opportunities, securing participation in established events, and setting up and conducting our own activities
• Develops and strengthens relationships with key partners, including community-based partners, faith-based organizations, provider groups, governmental agencies and more, who serve our members and Medicaid eligible individuals
• Sets up event participation, including setting up booth/table, collateral materials, games and engagement interactions, and other supplies for exhibits and meetings with community
• Supports health education activities programs and campaigns in clinics, community centers, farmer's markets and partner locations
• Assists in tracking, organizing and ordering collateral and health education materials and giveaways
• Collects and manages outreach and event data to track effectiveness of activities and other key metrics
• Assists marketing manager in preparation of plan reporting on membership and outreach activities, and provides analysis on implications of data for senior management
• Analyzes enrollment and un-enrollment trends in target service areas as well as among membership
• Assist the member service manager in preparation of various required membership reports
• Develop internal guidance and training materials regarding member services that are consistent with outreach efforts
• Assist in the engagement of the call center
• Assist in the tracking of membership statistics and data and provide reports to state partners and the leadership team
• Assist in the analysis of the Consumer Assessment of Healthcare Providers and System
• Performs all job duties in accordance with the contractual and regulatory compliance requirements
• Participates in telephonic outreach, redirecting questions to appropriate persons, as needed
• Works on special projects and all other professional duties as assigned
• Must be available to travel up to 75% across the state of MS, including travel on weekends
• Must be available to work the core business hours and possible overtime and weekends
• 1+ year of experience building and maintaining Client relationships
• Experience conducting presentations to community stakeholders and leaders
• Must possess a valid and current driver's license and automobile insurance
• Access to reliable transportation that will enable you to travel to client and/or patient sites within a designated area
• Medicaid/Healthcare knowledge is a plus
• Bilingual in Spanish is a plus
• Establish new relationships and maintain existing ones
• Collaborate with Sales Agents and Agent Managers to understand their needs
• Responsible for meeting or exceeding targeted growth, retention, and enrollment expectations within assigned territory
• 2+ years of Community Outreach field experience
• 4+ years of marketing experience with in a matrix organization (this includes being in a deadline driven environment, managing and prioritizing several deliverables, and influencing and collaborating with others)
• Bilingual in English and Spanish
• Experience giving Presentations
• Intermediate level of proficiency with Microsoft Word, Excel, and PowerPoint
• Available to travel up to 25% of the time within US territory and work evenings and weekends when required
• Health/Life Insurance License
• Knowledge of CMS (Center for Medicare and Medicaid Services) Marketing rules and regulations
• Conceptualize, develop, lead and implement global marketing communications activities and sales campaigns, both online and offline
• Propose, implement and lead Direct Marketing activities on different channels, to different clients in all markets
• Populate and sound global external campaigns with APAC markets stakeholders and implement them in APAC
• Build and strengthen the connection to Corporate Communications/PR, Advertising and Branding globally and in APAC
• Be responsible for marketing budget, forecasting and reconciliations
• Ensure ongoing tracking of marketing activities and provide regular performance measurement reports for different stakeholders
• Work closely with the Senior Manager of Regional Marketing Communication for LATAM on specific projects for the region, with particular focus on the Brazil market
• Deal, obtain quotes and coordinate logistic distribution with multiple vendors in the region (promotional material, printers)
• Drafts content for website updates
• Review and format product bulletins and distribute with customers
• Traffic artwork and other materials to printed and online trade media
• Proofread, edit and assist with updates on marketing collateral, PowerPoint presentations and other written materials
• Assists in the promotion of the organization’s brand identity and public image
• Assist Sales team and customers in the region on providing logos, products images and other marketing collateral
• Promotes the Intrusion and Access & Video brands across the region
• Ensure consistency in corporate image and design
• Coordinate translations into Portuguese and Spanish for marketing collateral material
• Process invoices/finance paperwork
• Bachelor’s degree with a minimum of 5 years related work experience
• Must betrilingualin English, Portuguese and Spanish
• Able- to work independently or in a team environment
• Ability to multi-task in a fast pace role
• Knowledge of media, PR
• Basic knowledge of files/images management (PDF, jpeg, tiff, eps, etc.)
• Self-motivated and takes initiative
• Good understanding of Social Media, interactive communication tools, research sites (as Zoomerang), Webinars
• Act as liaison to other internal departments such as creative, social media, programming, scheduling, digital, PR, legal, research, mobile, distribution, and ad sales to disseminate key information and allow for best possible collaboration between groups
• Assist in the preparation of creative briefs to ensure that all communications are in support of brand objectives
• Manage multiple external agencies in the development of creative advertising, media planning and high-impact promotions (e.g. search marketing promotions, media plan partnerships/executions, etc.)
• Manage the execution of media plans/promotions including timeline development, communication of responsibilities and deadlines, quality control & adherence to strategy, delivery of creative assets and approval processes
• Translate data and performance analytics into actionable insights to inform future projects
• Help gather competitive intelligence and seek out new media innovations and opportunities
• Collaborate on content strategy
• Stay up to date with the latest industry trends and customer challenges in order to build a more effective editorial calendar and better content
• Collaborate with designers, product marketing, sales, and business line leads to produce relevant content that meets the needs of key stakeholders, prospects, and customers
• Research and/or interview internal experts to capture ideas and distill complex ideas into effective, clear communications
• Write and collaborate on content to help prospects and customers navigate the buyer’s journey; this content will tell Forrester’s brand story and drive demand
• Project manage content projects from start to finish
• A B.A./B.S. degree in marketing, communications, journalism, public relations, or equivalent discipline preferred
• A minimum of two to three years of full-time experience as a communications or content marketing professional
• Prior experience marketing to CIOs, CMOs, and heads of business lines a plus
• Organized, proactive, independent, and deadline-driven
• Great critical thinking skills
• The ability to translate complex or abstract concepts into clear, concise communications
• The ability to understand new topics quickly and create content that educates prospects and customers
• Experience creating, adapting, and unifying content for various channels
• Comfortable working in a fast-paced and collaborative environment
• Persistent and tenacious in driving results
• A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven and rely on data to make decisions
• Supporting the firm’s national and local event-marketing strategies
• Monitoring and reporting on the success or failure of major initiatives and pilots
• Researching new sourcing and marketing tools and monitoring success
• Serving as key Talent Acquisition contact for recruitment marketing initiatives
• Working with internal partners as well as external partners (marketing agencies, freelancers, and others) to accomplish goals
• Participate in regional business planning meetings and work with the North American Marketing Leader to develop the marketing plans for the region; implement required marketing plans to support business objectives
• Support and track the progress of regional initiatives, including regular financial analysis of overall regional performance, tracking areas such as: sales, revenues, new projects and new proposals/ opportunities and budget, in collaboration with the Business Development Analytics Specialist, North America
• Oversee coordination of regional conferences, tradeshow, sponsorships, developing Golder’s sponsorship and participation strategies, and managing budgets, attending and participating as required
• Plan and execute client relationship development activities, including client events, seminars, workshops, and participate as required, representing Golder marketing and interacting with clients
• Identify and coordinate relevant speaking opportunities at conferences, associations and other related industry/sector events, and facilitate abstract submissions
• Facilitate discussions around the nature of marketing material required (e.g. brochures, SOQs, sell sheets, project experience for client meetings, for distribution at conferences, seminars, workshops, etc.), advising on the most effective approach to support the region’s business objectives; develop promotional material, in collaboration with technical leads and graphics team, and in adherence with global brand standards guidelines
• Research and coordinate advertising and publishing opportunities that support Golder’s brand in the region
• Lead content generation of relevant business information (e.g. results, success stories, wins, project updates) for posting on GoldNet, golder.com, social media channels and internal digital screens; for inclusion in management reports; and elsewhere as required, in collaboration with the Marketing & Social Media Specialist, when appropriate
• As required, and in collaboration with the Global Market Intelligence Manager or independently, undertake market research, analyze trends, determine needs and expectations of target markets, potential clients, project and sector opportunities, and recommend strategies to meet objectives
• Coordinate elements of the Client Feedback Program, including initiating and tracking client satisfaction surveying methods (e-surveys, phone surveys, face-to-face meetings), participating in (when required) and reporting and recommending client service improvements, in collaboration with client leads and project managers
• Develop and facilitate strong working relationships with and among group managers, team leads, and other non-marketing internal stakeholder groups
• Actively participate in and contribute to North American Marketing Team
• Understanding complex services, business imperatives and how they support and align with strategies
• Developing marketing plans, business plans, strategies to support business growth
• Leveraging participation in conferences, trade shows that lead to opportunities for business development
• Leveraging participation in client events that help raise company’s brand, nurture existing and develop new client contacts, and assist in the pursuit of cross-selling strategies by consultants
• Undertaking market research, analyze trends, determine needs and expectations of target markets, potential clients, project and industry opportunities and recommend strategies to meet needs
• Developing materials for marketing material (including superior written skills, editing skills and an eye to client focus, corporate risk)
• Adept at networking to build and maintain internal and client relationships
• Presenting, influencing, gaining consensus
• Provide high-level project management support and strategic planning advice on complex and detailed marketing projects/activities by creating and updating project calendars and portals after conferring with project managers and leadership; managing project deadlines by continually checking in and following-up with internal project managers and consultants; resolving complex or difficult issues related to project completion; and escalating unique issues to leadership as necessary
• Generate and produce complex and detailed reports on marketing metrics to measure return on investment (ROI) and updating and making recommendations to leadership and consultants regarding the effectiveness of marketing campaigns and plans
• Coordinate and manage marketing vendors and expenditures related to the distribution of promotional materials for projects by obtaining quotes; receiving leadership approval to select specific vendor; providing copy; reviewing and signing off on proofs; overseeing distribution process; resolve all issues related to production (issues not escalated)
• Create and maintain detailed budget analysis tools in MS Excel and provide comparative analysis to leadership and project managers on projected costs versus actual costs of marketing projects and activity
• Manage proprietary system data process, including the population of relevant projects/activities
• Advocate for and lead the overall adherence of technology tools which enable and support marketing efforts (e.g. MercerForce, Marketo, Starcite, etc.)
• BA degree in business, marketing, journalism, communications or related field of study
• 5+ years of experience in marketing and project management
• Operates well in a team environment and independently with minimal supervision required
• Email Marketing, B2B, Event Marketing
• Excellent problem-solving skills and judgment abilities
• Function as primary contact with the client to assess and interpret needs/ requirements for the channel
• Work with the fulfillment vendor to identify solutions to non-standard requests and problems
• With minimal guidance implement strategic plans to improve the overall channel fulfillment process
• Develop and maintain positive relationships with internal client and outside vendors
• Act as a resource for others on the team
• Project manage all assigned fulfillment efforts
• Collaborate with team members & cross-functional areas to develop creative solutions to production issues
• Ability to work within a team environment, yet have accountability for own body of work
• Implement configuration, upload and QC efforts for vendor portal as appropriate
• Obtain competitive bids through company on line procurement system ? Printellect, track expenditures and facilitate all related vendor purchase order and billing reconciliation
• Results reporting related to production volumes and vendor SLA performance for the channel
• Complete special projects as assigned by manager
• Attend onsite vendor reviews and press checks as required
• Travel as necessary to meet with vendors and other internal/external partners as necessary
• 7+ years of print on demand and traditional print and fulfillment experience
• 5+ years of client service experience
• 5+ years of experience managing vendor relationships/accounts
• Experience working with complex fulfillment business rules and data fill mapping
• Project management experience dealing with multiple campaigns and competing priorities
• Extensive print production experience
• PC proficiency with Microsoft Word, Excel, and PowerPoint
• Quality assurance/process improvement experience
• Familiarity with Medicare health insurance products
• Document management experience
• Desktop publishing skills
• Postal knowledge
• Develop and deliver marketing tactics that create and nurture marketing leads for the DEXIS suite of products
• Develop programs to turn marketing leads into sales-ready customers
• Assist in the execution of a multi-faceted Marketing Communications Plan that includes print ads, eBlasts, direct mail, social media, website, SEM/SEO, banner ads, webinars, telesales, etc
• Develop and launch quarterly promotions available to our customers. Track impact of these promotions and suggest improvements/changes as necessary
• Leverage Hubspot and Salesforce systems as key tools to drive and track lead generation
• Track, manage and analyze key performance metrics for the DEXIS product line; identify improvement opportunities; develop and launch countermeasures when necessary
• Leader – must be willing to take risks, be self-confidence and have the ability to work with all departments in the organization and higher levels of management
• Owner – must be able to own and drive plans and programs with minimal oversight and direction
• Influencer- must be able to influence peers, leadership staff, internal/external customers
• Strategic- must be able to make decisions quickly that drive Company goals and objectives
• Communication—must be able to effectively communicate in both written and verbal forms
• Bachelor’s degree in Marketing, Business or a related field required
• Minimum 2+ years of experience in marketing – with hands-on experience creating/driving strategy required
• 2+ years’ experience in generating and nurture marketing leads in a highly competitive marketplace
• Experience with marketing and sales automation (Hubspot and Salesforce) a plus
• Develop and execute tactics as part of our marketing plan. Create objectives and messaging for multi-channel programs which may include traditional, digital, or social elements
• Utilize critical thinking skills to develop content, strengthen our brand, drive leads, and improve our current content strategy
• Lead trade show scheduling, booth logistics and accommodations. Make recommendations for new shows or improvements to existing shows
• Collaborate on literature, product presentations and videos to support product launches
• Analyze marketing data and results to recommend future strategies
• Work with a close-knit team to brainstorm and develop ideas for creative marketing tactics
• Manage external vendors to execute campaigns and promotional events
• Maintain key metrics to measure success and ROI of programs and trade shows
• Manage flow meter demo program, recommending improvements on storing and tracking, etc
• Be a resource for developing new sales tools and product presentations for internal team and external sales partners
• Willingness to travel occasionally, be mentored and learn new skills
• 4 year college degree in Marketing or a related field and a minimum work experience of 2+ years in marketing strongly preferred
• Must exhibit confidence with strong organizational and time management skills
• Proficiency with a PC or Mac, Microsoft Office and can create and manage Excel files
• Exposure to marketing systems which may include cloud software, CRMs, Rep Management and/or Database Management
• Understanding of digital marketing which may include email marketing, search engine marketing, HTML and basic keyword strategy
• Campaign and marketing program project management experience is helpful
• Knowledge of Adobe products (InDesign, Photoshop, Illustrator, Dreamweaver) a plus
• Fluency in Spanish speaking and reading a plus
• Coordinate and execute quarterly printed publications. This includes collaborative work with internal customers as well as supplier partners to determine selection, layouts, etc
• Contribute to the production of the annual print Equipment & Technology catalog. Including accompanying digital app content and digital catalog content
• Oversee all specialty dental marketing publications for Equipment & Technology related products. Collaborate with the dental leadership team, reach out to supplier partners for content, and work closely with creative services to organize product placements
• Update digital content on Henry Schein website properties including, but not limited to articles, blog posts, podcasts, product images, descriptions, promotions and advertisements
• Schedule dates, collect materials and review content for weekly e-blasts
• Develop new and update existing Equipment & Technology print and digital selling guides to assist the field team
• Ensure the accuracy and integrity of supplier partner ad plans, billings, analytics and reporting within the marketing database
• Manage social media activities on Facebook, Instagram, Twitter, YouTube and Pinterest including content strategy and driving traffic. Analyze, review, and compile a report for management on effectiveness of campaigns in an effort to maximize results
• Participate in special projects and performs other duties as required
• Analytical skills (to understand local market and customer needs) in order to develop Global and country specific, strategies and tactics
• Strong ability to rapidly develop and implement tactical marketing programs
• Ability to plan, manage and execute projects within budget and on schedule
• Ability to motivate a project team
• Ability to communicate effectively to all levels of the organization and customers
• Ability to work effectively in a matrix environment
• Show strong creativity and project leadership
• Capability to establish and use networks to acquire information
• Language requirements: Proficient English is mandatory, other languages is a plus
• Minimum 2 years of marketing related experience, or
• Master’s degree in Marketing or related field
• Medical device or pharmaceutical experience in a multinational company is a plus
• Fluent in English and another European language will be considered as an asset
• Ability to work well under pressure and maintain positive attitude
• < 25% Travel required
• Develop and execute high-level strategies to expand volume and increase customer base. Manage key internal and external relationships
• Develop and lead market research. Independently determine methods and procedures. Identify, analyze, and interpret key competitive issues and opportunities. Assess implications of market developments. Provide high-level recommendations
• Design, modify, install, and/or maintain metrics that drive and measure business performance. Produce highly complex reports. Deliver presentations
• Demonstrated superior written and oral communication skills, with a proven ability to translate complex business information into succinct and simple messaging and positioning points
• Experience in developing sound business communications, insights, and sales resources
• Strong collaboration and facilitation skills with the ability to proactively engage with audiences of all levels
• A strong customer focus and ability to clearly articulate internal and external customer needs and concerns
• Strong organizational skills and the ability to successfully manage projects or initiatives independently from concept development through implementation
• Work closely with the regional sales organization to assist in development of the marketing strategy that aligns with Abcam’s strategic objectives and supports Sales objectives
• Act as the primary marketing liaison into the sales team to gather information on needs and support content creation and optimization for sales calls
• Work directly with account executives and sales leadership to drive account based marketing campaigns and programs to build the sales pipeline at key accounts
• Support offline events for the sales team to deepen relationships with customers and attract local prospects
• Report on strategy effectiveness, KPIs and ROI
• Ability to work on concurrent projects which require both strategic thinking as well as effective tactical execution
• Support Global marketing team’s goals and programs ensuring their success in the America’s
• Ensure consistency with the Abcam brand and messaging
• Bachelor's degree (B.S., B.A.), or higher, in a life science discipline or a related area
• 3 years’ experience in a marketing role at a life science company
• 3 years of extensive experience using MS Office (particularly Word, Excel and Powerpoint)
• 4+ years' experience in a marketing role at a life science company
• 1 year of marketing experience supporting a sales team
• Demonstrated knowledge of on-line and off-line marketing tactics
• Ability to meet scheduled deliverables and timelines
• Ability to work in fast changing, team environment
• Proven experience in growing new markets; some experience or proven understanding of antibody reagents market; knowledge of antibody related technologies or IHC diagnostics laboratory workflow & needs would be highly beneficial
• Previous experience working with customers, field sales and support etc
• Manage internal Promotion Review Board process, including liaising as needed with regulatory, legal and Medical Affairs stakeholders. This requires a high degree of organization
• Initiate and manage Speaker Bureau logistics including nominations, contracts, payments and training
• National Congress management includes organizing pre-con meetings and venues working with Meeting Management, ensuring booth is properly staffed and stocked
• Agency communications and facilitation of marketing resource development and speaker programs
• Contribute and manage planning, organization and implementation of marketing projects that support the marketing function
• Manage inventory logistics (i.e. order items when needed, review materials monthly, coordinate drop shipments etc.)
• Work with Product Marketing and sales teams to ensure consistent and compliant use of messaging and branding around product communications and patient services
• Other duties include opening purchase orders and check requests
• Budget management and OPEX tracking
• Technical aptitude and project management ability
• The candidate must exercise discrete and judgment in handling confidential/proprietary information
• Strong communication skills, interpersonal skills and team orientation
• Strong administrative and computing skills, including Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
• Ability to interact with various level of business functions and professionals in and outside Sanofi
• High attention to detail and precision in creating reports, tables, and analyses
• Travel will be required 5-10% of the time
• Familiarity and experience with commercial role in medical industry, including reimbursement, regulatory, promotional legal considerations
• Experience working with Promotional Review Board, obtaining approval for collaterals/materials
• Excellent initiative and self-motivation with flexibility to work under deadlines
• Ability to learn and gain comprehensive knowledge of product and key marketing messages
• Ability to operate in cross-functional and complex matrix environment and coordinate across functions to align objectives and provide consistent feedback and communication
• Vendor management experience
• Strong problem resolution and decision making skills and be able to resolve elevated issues, be creative and resourceful and display sound judgment and demonstrate accountability
• Self-motivated; able to work both independently to complete tasks and respond to department requests, as well as collaborating with others to utilize resources and knowledge of others in identifying quality solutions
• Ability to work in a time-sensitive and high volume environment
• Working with principals, senior staff, and regional marketing team members to design, write and produce proposals, presentations, and other marketing collateral in alignment with brand standards
• Participating in and championing strategy and planning sessions
• Developing new materials to support business development activities
• Facilitating workshops and strategy meetings that support the positioning and increase the visibility of the Hong Kong office in the market
• Coordinate PR events and activities such as speaking engagements, award submissions, media outreach together with regional PR
• Understanding and learning, Gensler’s portfolio of work, practice areas, and firm wide capabilities
• Coordinating business development activities, including managing capital improvement program information, incoming leads, following-up, and tracking opportunity status
• Being an integrated Marketing Team member
• Minimum 5-10 years of experience in a marketing position with a design or professional services firm
• Experience managing significant marketing projects independently, coaching associates for presentations, and working closely with senior staff on marketing programs
• Excellent written and verbal communication skills in English and Chinese (Mandarin), including creating effective presentations and marketing collateral
• Ability to provide strategic thinkingand recognize competitive advantage opportunities for Gensler, leveraging these into marketing pitches
• A high degree of competency in InDesign is a must
• Photography curation and digital archiving knowledge is preferred
• Experience in working with CRM and other infrastructural and sales tools is a plus
• Strategy - Implements and reviews target segment(s) strategies with country-specific action plans
• Targets - Responsible for achieving key targets (e.g. volume, price, and mix) for the segment(s) in the specified market. Creates detailed business plans, implements with regular follow-up
• Market analysis - Monitors market trends and recommends adjustments for the strategy and plans accordingly to meet changing market and competitive landscapes. Provides appropriate market information for long- to mid-term decision making
• Marketing - Creates the end user value proposition for the target segment (internally and externally). Supports local Sales organization to have an effective perception in the target segment(s). Creates and implements the communication, promotion and training activities in the segment. Participates in the development of international standards and regulations by influencing the appropriate bodies (including government, legislative bodies, technical and trade associations)
• Account management - Ensures the major accounts in the segment(s) are identified and prioritized. May act as Account Manager for one or more major accounts in the Country
• Customer relationship - Builds and maintains strong relationships with the key customers in the target segment. Follows up ABB’s performance in fulfilling their needs and communicates deficiencies and/or opportunities to the respective Business Units/Product Groups
• Contracts and negotiations - Works closely with the relevant Sales organization to help in the identification and capture of future business. Drives the capture of end user/third party agreements. Helps negotiate complex legal and commercial frame agreements
• Risk - Identifies and manages potential risks relating to contract agreements and prices across segments
• Reporting - Reports by segment to accurately measure progress and uses common tools to identify future opportunities
• Bachelor’s degree and 8 years of experience in sales or business development related activities, or marketing, OR
• Associate’s Degree and 10 years of experience in sales or business development related activities, or marketing, OR
• HS Diploma and 12 years of experience in sales or business development related activities, or marketing
• A Master’s Degree in required field = Credit given for 2 years of work experience
• A PhD/Doctorate in required field = Credit given for 3 years of work experience
• Bachelor’s Degree and 12 years of business development related experience
• Strong channels to market understanding
• Strong technical background in electrical distribution equipment, switchboards, panel boards, switch gear
• Must be entrepreneurial and a self-starter
• Candidates must already have a work authorization that would permit them to work for ABB in the US
• Maintain our feed management platform, via ChannelAdvisor, focusing in on data integrity
• Create logic-based business rules that will transform data for product syndication
• Manage the day-to-day responsibilities of listing product on our marketplace partners sites (Amazon/eBay/Walmart)
• Work closely with tech and merchandising departments to ensure data quality is being passed through successfully
• Track and measure performance of marketplace channels using several reporting platforms
• Prepare reports as necessary ranging from ROI, customers analysis, inventory turnover
• Work alongside Marketing Coordinator to help execute on promotions on marketplaces
• Bachelor’s degree in business, marketing, programming or related field required
• 1-3 years of related Feed Management experience with preference working in ChannelAdvisor
• Experience working with Analytics tools (Google Analytics and/or Adobe Omniture)
• Knowledge of basic SQL preferred if lacking experience using ChannelAdvisor
• Knowledge of selling on Amazon and/or eBay preferred
• Excellent internal and external communication skills
• Supports WA Lottery Regional Offices
• Requires excellent customer skills, the ability to multi task as well as the ability to communicate clearly and accurately using the telephone
• Must exhibit accuracy, proficiency and clarity in e-mail communication between internal staff and customers
• Ability to work independently and as a member of a team in a fast paced, high energy office environment
• Must be able to comply with company and lottery policies and procedures
• Must be able to speak clearly and persuasively with strong interpersonal skills
• Own the Marketo environment and serve as the primary Marketo administrator
• Control the setup, development, implementation and ongoing management of Marketo processes
• Build and execute components in Marketo – including, but not limited to, inbound and outbound campaign flow, emails, forms, etc
• Work with internal and external creative teams on design and production of campaign assets, including content, emails, web forms and landing pages
• Maintain lead-generation operations and campaign setup to ensure accurate reporting on campaign performance
• Act as a key stakeholder for digital marketing campaigns
• Coordinate with external agencies and media partners on design, advertising and content production for campaigns
• Provide insights and recommendations for addressing data or campaign design issues
• A tertiary qualification in communications or marketing is desirable or proven experience in marketing
• 2-5 years’ relevant work experience in marketing or communications
• Proven experience with Marketo marketing automation (or similar platform) and Salesforce (CRM)
• Proficiency in data segmentation, email campaigns, SEO, social media, and analytics
• Experienced user of web content management systems
• Working knowledge of HTML, CSS, Google Analytics and familiar with Adobe Creative Suite
• Strong Microsoft Office skills (Word, PowerPoint and Excel)
• Proven project management and organisational skills, and exceptional attention to detail
• Bachelor degree in Marketing or similar
• Minimum of 3-4 years’ experience within a marketing role or similar
• Excellent writing skills (English & Arabic)
• Strategic mindset and ability to effectively communicate actionable insights
• Serves as the single point of contact for all Consumer marketing data
• Provides input and guidance into the marketing budget development
• Exceptionally organized and detail-oriented, possessing strong written and oral communication skills
• Help to develop and execute a comprehensive lead generation/demand creation plan & budget
• Leverage tools to accurately measure and report on effectiveness of lead generation campaigns
• Help to manage and accurately forecast the lead generation budget (including accurate p.o. processing and timely invoice collection)
• Utilize repeatable processes for lead generation and follow-up by sales; provide effective and timely communications with sales teams as appropriate
• Manage relationships with appropriate vendors to expand reach of demand generation programs
• Leverage partners to help maximized marketing budget and reach
• Create tasks in SharePoint to initiate data work, HTML layout of landing pages and emails, and email blasts
• Utilize marketing software tools for program evaluation; maintaining data accuracy and reporting
• 2-4 years marketing experience required, B2B software lead/demand generation experience preferred
• Outstanding attention to detail; must be highly organized
• Adept at planning and organizing requirements of moderate scope and complexity
• Ability to prioritize multiple projects and programs to ensure overall progress
• Must have strong metrics orientation
• Experience using systems such as SalesForce and Eloqua a plus
• Operates with integrity without compromise
• Strong interpersonal skills required
• Excellent written communication skills an absolute must
• Manage the opportunity funnel for new and existing MOOCs that can potentially utilize our products within the context of instruction
• Identify and qualify new opportunities for participation in online learning
• Grow and maintain relationship with key partners to drive increased collaboration on items of mutual interest
• Research, track, report, and present key market trends in the industry
• Contribute to strategic planning in the area of online learning
• Manage communication with key program stakeholders and report key metrics measuring program success
• A bachelor's degree and 3 years of professional work experience (or a master's degree) is required
• Manage market opportunities
• Strong time management skills and organizational abilities
• Online marketing and presentation skills
• Create and extend technical, informational, marketing, and sales documents; review documents for completeness and understandability, and make directed edits and revisions to existing documents
• Provide support for both internal and external enablement around new course releases, course updates, and course retires
• Assist in the publication, maintenance, and replacement of course collateral documents in the internal library (RHSE and OPEN datasheets)
• Provide communications support for course updates, new courses, etc
• Manage datasheet process from end-to-end for each course
• Manage and track marketing and communication activities while providing status updates across multiple groups of stakeholders
• Bachelor's degree in marketing, communications, or a related field
• 1-3 year(s) of experience in a marketing and communications role
• Basic understanding of project management fundamentals (no certifications required)
• Basic experience with organization and management of content coming in from different sources
• Experience with Google Drive components (Docs, Sheets, Slides, etc.) and standard productivity tools; learning management system (LMS) experience a plus
• Excellent writing, communication, and organizational skills
• Develop strategies and programs to increase demand and generate leads for Red Hat Training and Certifications
• Collaborate with internal teams to use marketing activities of product teams to build demand and support lead generation goals
• Coordinate the creation of webinars, videos, and course excerpts associated with Red Hat Taste of Training
• Track new lead creation and progression through the sales cycle
• Work with the web team to develop website presence, messages, landing page, etc. for Red Hat Training
• Create customer business benefit messages for Red Hat Training and promote market adoption
• Work directly with the internal curriculum development team and operations teams to understand and integrate marketing programs
• Determine how to measure program performance and develop best practices for being more effective and prioritizing the budget
• Develop and share best practices that can be adopted and promoted globally to raise demand for training
• Bachelor's degree in business, marketing, or a technical discipline; MBA is preferred
• Experienced in demand generation programs in a B2B and B2C setting
• 3-5 years of experience in the IT industry
• Experience creating a marketing program for training in the IT industry
• Global marketing experience working with teams worldwide in different countries
• Maintain email reporting and working with Sr. MM on optimization and email creation
• Build new emails in Marketo to support demand creation
• Work with advertising/paid media to get assets delivered on time
• Proficient in MS Word, PowerPoint, Excel, Microsoft Outlook
• Familiarity with social media (Facebook, Twitter, LinkedIn)
• Collaborative team player who is eager to jump in and learn
• Familiarity with data analysis
• Plan and execute various firm events across markets
• Proofread and edit content on all types of marketing department deliverables, as requested
• Coordinate distribution of various targeted electronic newsletters and timely alerts
• Ongoing maintenance of the email newsletter database and other repositories for client, prospect and referral source contact information
• Assist with development, editing and /or production of pursuit deliverables as needed
• Assist with the execution of the firm’s social media strategy and write relevant, timely information on various social media platforms
• Assist with researching and managing vendors, as needed
• Assist with promotional item inventory management
• Assist with a variety of sponsorships to maximize brand exposure and employee participation at events, as well as brand consistency across markets
• Assist with research and metric tracking related to all marketing department responsibilities, including advertising, events, digital media (website and social media), external communications, and public
• Relations/speaking opportunities
• Research clients / prospects, competitors and markets as needed to assist with specific business development and marketing activities
• Prepare and distribute monthly industry revenue and bi-weekly pipeline reports
• Assist with invoice processing and budget to actual reconciliation
• Research and troubleshoot marketing department technology and data management related challenges
• Assist with the client satisfaction survey process and associated reporting requirements
• Develop a working knowledge of the firm’s service offerings, markets, industry experience, methodologies and key service differentiators in all facets of marketing activity execution
• Adhere to the firm’s policies and procedures, ACTION philosophy, demonstrate their importance to others, and provide input to management on suggested modifications to Firm policies and procedures as necessary
• Bachelor’s degree marketing, advertising, communications or related business discipline
• 1+ year of relevant marketing communications experience
• Broad-based experience with B2B marketing communications; accounting and/or professional service firms preferred
• Ability to balance several assignments at once, while prioritizing and meeting deadlines
• Working knowledge of various design programs and document production best practices
• Ability to work and interact with partner stakeholders
• Excellent verbal, interpersonal, presentation and public speaking communication skills
• Proficiency with Microsoft applications (Word, Excel, PowerPoint), Prezi, etc. and a working understanding of CRM applications
• Assist in the implementation of the department’s social media strategy including drafting of social media content for all channels including Facebook, Twitter, Instagram, YouTube, LinkedIn, etc
• Help update the HBX website
• Communicate with HBX participants and respond to inquiries on HBX public channels
• Monitor marketing department materials and supplies and re-order as needed
• Provide copyediting support for HBX Blog content; draft content when appropriate
• Assist in the deployment of marketing projects, including email, public relations, and advertising
• Assist in the development of marketing collateral including drafting content and copyediting
• Oversee collection and payment of marketing invoices and assist with budget tracking
• Perform various other duties to support the department as needed
• A minimum of one year of related work experience, preferably in a marketing, advertising, or higher education work environment is required
• BA/BS is desired
• Familiarity/experience with social media marketing, website management, email marketing
• Knowledge of HTML/CSS
• Proficient w/Microsoft office including Microsoft Excel
• Experience with Hubspot and/or Google Analytics preferred
• Familiarity with Adobe Creative Suite
• Copywriting and proofreading/editing experience
• Self-motivated with critical attention to detail and deadlines. Strong writing skills required​
• Extremely high quality standards
• Proven ability to work with shifting priorities and under tight deadlines
• Enjoy working both independently and as a team member
• Eager to thrive in a start-up environment where the work will change steadily
• Enjoy working as part of a lean team and pitching in to accomplish an evolving agenda
• Bring a “no job is too big or small” philosophy to work
• Bachelor's Degree in Marketing or Data OR High School Diploma/ GED with 3+ years of experience in Marketing
• 3+ years working with multiple marketing channels such as email, TV, direct mail and local tools development
• Proficiency in Excel including interpreting data and creating graphs and charts
• Ability to obtain favorable adjudication following submission of Department of Defense eQuip Form SF86
• United States Citizenship
• Direct mail experience
• Data and analytics experience
• Technology savvy and working in multiple systems
• Strong relationship building skills
• Willingness and motivation to learn
• General knowledge of distributed software products such as web services, server software, and installed software solutions
• General knowledge of transportation products and services
• Experience with Waterfall and Agile product development phases and processes to enhance automation technology
• Ability to influence Marketing and IT project stakeholders with fact based arguments and recommendations
• Ability to deliver key project information in a concise, logical and timely manner - deliverables include; written statements, reports, plans, presentations, and updates to project stakeholders and management
• Ability to cultivate relationships with internal partners across the organization
• Strong interest in digital technology, and how changes in technology impacts the customer experience
• Ability to mine data from marketing sources (Marketview, Tableau, etc.) and analyze data
• Works with team members and other departments to develop project plans and timelines for marketing programs
• Provides research, analysis, industry information and product information to produce marketing deliverables
• Supports the execution of marketing programs to promote the company’s brand
• Ensures brand communication for areas of responsibility are consistent with the company and brand positioning and help promote consistency, which may include enforcing brand marketing guidelines in trademarks, logos and publications
• Measures success of various marketing campaigns
• Drives profitable sales, brand growth and loyalty for a number of business areas
• Analyzes and supports marketing plans to align with brand strategy
• Creates and enhances agency and partner relationships
• Leverages customer insight data to refine promotions
• Identifies areas for improvement and expansion
• Coordinates with applicable teams to plan and execute data media planning, buying, and innovation strategies
• May develop and track budgets related to specific marketing projects
• Bachelor’s degree/equivalent, preferably in Business Administration, Design, Marketing, Communications or Analytical field
• Three (3) years of directly related experience in: Market Analytics/research, product development, product management, go-to-market (G2M) strategies preferred
• Experience in e-commerce and/or customer experience preferred
• Strong communication, organizational, analytical and human relations skills required
• Research and monitor industry trends and competitive dynamics, summarizing findings for management and assessing potential impact on FedEx strategic plans
• Lead and support project teams in applying strategic planning frameworks to cross-functional and cross-OpCo business initiatives
• Prepare fact-based analyses and management reports to foster deeper understanding of internal and external business trends and best practices for improved performance
• Support senior staff in the preparation of key deliverables and presentations
• Develop strategy frameworks and analytical tools to strengthen enterprise planning processes and capabilities
• Articulate company strategies to relevant stakeholders across organization
• A passion for the transportation and logistics industry
• Intellectual curiosity with a critical thinking, problem-solving mindset
• Ability to plan, organize and work concurrently on multiple initiatives
• Ability to frame analysis, identify insights from complex data sets and synthesize how those insights might affect business strategy
• Ability to simplify complex / abstract ideas and concepts for others
• Comfortable and effective communicating and presenting across all levels of an organization in written and oral forms
• Excellent in storytelling and presentation design / delivery
• Demonstrated ability as a team player as well as leadership skills
• Ability to work in unstructured environments with a process orientation to mine the details without losing the big picture; passion for data analysis and visual storytelling
• Manage the flawless execution of marketing campaigns that support lifecycle and membership programs
• Background in product marketing required (or related field); Prefer experience in B2B Marketing
• Demonstrated ability to manage day-to-day project execution and implementation with attention to details
• Experience using email service providers, Oracle email platform preferred
• Fluency in English, with excellent oral and written communication skills
• Very quick learning capabilities and ability to absorbing large amount of data and researches
• Experience in marketing/project management with proven experience
• Proven stakeholder management
• Very good interpersonal skills and team player
• Strong analytical skills required to measure impact of marketing efforts and operational efficiency
• At least 4 years experience required
• At least one unique thing (e.g. stellar academics, proven strong performance in prior roles, working for admired companies, OR other remarkable achievements)
• Proven experience as an Technology education ecosystem (the minimum is a proven passion to the field)
• Evidence of ability to work effectively with multiple cross-functional teams
• Fluency in languages other than English is a plus (particularly for European native languages)
• Work with auction leadership at assigned location and Area Marketing Manager to develop quarterly promotions plans that service the needs of location consignors and overall location goals, while aligning with quarterly plans for Key Accounts, business units, and the market
• Partner with commercial accounts and dealer services to drive and promote in-lane and online sales to buyers
• Implement Key Account, business unit, market-specific and location promotions. Work in-lane promotions for commercial and dealer accounts. Ensure promotions are delivered on time and within budget
• In partnership with location GM/AGM, develop and effectively manage advertising and promotional budget
• Oversee execution of promotional activities to dealers and auction facilities including print, displays, and signage. Ensure that effective auction/lane signage and décor are in place for the location
• Coordinate development of onsite signage/ads using provided templates when available, with direction from the Area Marketing Manager and assistance from the Regional Graphic Designer, as needed
• Maintain up-to-date location information on company websites, including: contacts, sale information, and pre-sale and post sale lists. Ensure that an effective and approved social media presence is in place for the location
• Work with auction leadership and Area Marketing Manager to develop a targeted e-mail plan
• Work through the Area Marketing Manager to communicate key upcoming events and promotions at the location to the field sales team
• Track giveaways and promotional item inventory. Ensure appropriate reporting of promotional item receipt to the finance department
• Produce catalogs and run lists for sale inventory, using templates or required inserts when applicable
• Make hotel reservations for dealers visiting the location. Track travel receipts and dealer transactional information to submit to the finance department for dealer reimbursement when applicable
• Provide day-to-day functional leadership to Concierge Representative(s), if applicable
• Participate in the location’s managers meeting as needed to share updates on promotions and concierge, if applicable
• Work with manager to review work volumes, plan and continuously monitor staffing levels to ensure efficiency, quality work product, and effective customer service; review departmental performance against key performance indicators and metrics and develop and execute strategies for improvement
• Visibly demonstrate safety commitment by following all safety and health procedures and modeling the behaviors related to such. Actively participate in support of all safety activities aligned with Safety Excellence
• Perform other duties as assigned by management
• Implement campaigns in Marketo, including creating emails, smart campaigns, and reports
• Use project management software to manage tasks and projects
• Manage project requests and work with team to ensure completion
• Assist Director in budget process
• Work effectively as part of a multi-disciplinary Business Operations team to communicate, coordinate, and integrate marketing and communications, and apply best-in- class practices to all efforts
• Assist in all processes and implement improvements to enhance Business Operations productivity and effectiveness
• 1-2 years business experience
• Experience with business software, preferably marketing automation and customer relationship management
• Ability to learn, understand, and use new technologies
• Strong project management skills, including the ability to manage your own projects from concept through completion
• Responsive, organized, able to multi-task, and work across various software platforms
• Excellent communication skills and ability to work with cross-functional, international teams
• Ability to collaborate as part of a team and also work independently, including integrating diverse feedback from various stakeholders
• Manage the campaign calendar schedule
• Campaign ideation, content development including writing subject lines, campaigns and landing pages
• Build, test and deploy programs in Marketo
• Work closely with field marketing managers and team of Marketo experts on end-to-end campaign development
• Make course corrections and optimizations to achieve desired results
• Works well with others across international time zones and teams
• Receptive to change – is flexible. Seeks and adopts improved approaches and processes
• Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance
• Manages the workload – makes timely decisions, prioritizes effectively, solves problems, monitors results and takes remedial action where necessary
• Technically proficient – knows role and has a solid familiarity with tasks and responsibilities
• Takes responsibility for own learning – knows personal strengths and recognizes development needs. Is open to feedback and always seek to learn
• Communicates ideas – strong facilitation and written communication, proposes a way forward. Listens to views of colleagues and takes in diverse perspectives
• Works collaboratively – shares information, fosters teamwork and contributes to positive work environment where people want to come to work
• Display ethical character and competence – acts with integrity and intent, is accountable for own actions, behaves according to the PACT values. Act as a good citizen of Winshuttle
• Deep and broad understanding of campaign best practices
• Proven ability to deliver analysis and actionable insights from marketing reporting
• Marketo basic to intermediate skills for building campaigns, nurturing streams, webinars, etc
• Understanding of lead generation process flows
• Ability to identify and troubleshoot issues in process and/or system flows
• 2-5 years tech b-to-b marketing experience
• At least 2 years Marketo experience (Marketo Certification a plus)
• Bachelor’s Degree in Communications, Digital Marketing or like field/experience
• Com experience preferred
• Demonstrated strong written and verbal skills
• Roles that required impeccable attention to detail
• Proven ability to manage a process without micromanaging
• Market Analysis: Carries out the market/Competitor analysis
• At least 5 years in B2B marketing job, preferably in relevant markets (eg. Construction, building cleaning/safety, printing)
• Familiar with marketing concepts and all phases of the marketing planning process
• Confident in business communication and presentation in English
• Ability to work independently as well as in cooperation with sales and technical service colleagues
• Willingness to work on field / travel on business trips
• Help the team to develop product launch plans, promotions and sustaining campaigns to support AKG, JBL, Crown, dbx, Lexicon, Martin and Soundcraft retail products
• Build relationships and develop thorough understanding of key global channel partners, including their unique strengths and promotional vehicles
• Track effectiveness of HARMAN sales promotions and leverage data to drive development of future promos
• Coordinate with shared services team to develop creative that supports promotions and launches
• Help maintain calendars tracking key selling periods, sales promos, product launch dates and promotional platforms
• Research and monitor competitive promotional tactics
• Audit retailer websites for accuracy and completeness
• Help drive development of training materials for sales, distributors and retail partners
• Coordinate accurate and efficient distribution of marketing materials and information to key partners in advance of launches
• Help develop and execute programs with key non-retail partners to extend brand and product awareness
• Support preparation and execution of events such as tradeshows and clinics
• Be proactive in recognizing opportunities for improvements in process and communication
• Additional responsibilities as needed
• Bachelor’s Degree in Business or Marketing, or significant progressive related experience in marketing, marketing communications, field/channel marketing, product line management, or demand generation
• Requires prior experience in a professional office environment, proven verbal and written communications, and strong collaboration skills
• Expertise in Excel, Word, PowerPoint and Outlook
• Understanding of audio and/or lighting products strongly preferred, especially those belonging to HARMAN Professional brands
• Experience training customers and colleagues (products, sales) strongly preferred
• Ability to handle a variety of projects simultaneously within a fast-moving team environment
• Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures and/or market analyses
• Ability to write reports and business correspondence
• Ability to collaborate, effectively present information and respond to questions from groups of managers, clients, customers and partners
• Ability to adhere to prescribed budgets
• The ideal candidate would be an avid musician with a passion for audio and engineering!
• Assist in the creation of strategy and roadmap for marketing ERICO C&I products
• Coordinate campaigns and promotions with the EEFS platform MarCom team
• Assist in the development of the ERICO Brand Marketing Plan aligned to the direction of the company, ERICO brand and the ERICO Focus Sales
• Develop plans to support ERICO Brand new product development launches by working closely with ERICO Product Managers and Development Managers
• Define values and drivers of ERICO Brand target markets and target end users
• Conduct primary and secondary research in support of marketing efforts
• Develop and test brand and product messages for ERICO Brand target markets
• Develop and test methods and media for delivering brand and product messages to target audience
• Measure effectiveness of ERICO brand marketing activities
• Bachelor Degree from an accredited institution is required (Business, Marketing, or related field preferred)
• 3+ years of professional experience in Marketing or Product Management, preferably in an industrial products, commercial construction, or electrical channel
• Knowledge of process improvement concepts and methods along with the flexibility and adaptability to accept, support, and deploy new processes in a changing business environment
• Knowledge and experience in sales and marketing processes
• Knowledge of channel marketing
• Knowledge in marketing automation
• Knowledge in lead generation, nurturing and CRM technologies
• Current knowledge of web / digital trends and opportunities-- including social media and mobile technologies- appropriate for B2B organizations
• Knowledge in metrics reporting to reflect ROI utilizing dashboards
• Knowledge in content management tools to produce on-line deliverables
• Demonstrated Project Management skills to
• Manage affiliate networks in the European markets, including management of publishers, offers, placements, recruitment and results
• Respond to email correspondence from publishers
• Assist with order fraud detection and investigation
• Spend management and reporting, including invoices and manual commission calculations
• Link creation, source code request, creative tickets, etc
• Own all site merchandising – How do Amazon customers learn about Treasure Truck and our live offers? How do we generate the maximum number of impressions for our vendors?
• Manage social media channels– How do we engage with our customers directly via social media? How do customers learn about Treasure Truck through social media channels? We use social media as both a communications channel and an opportunity to share some of the memorable experiences we are creating for customers on Treasure Truck
• Leverage email marketing – We use email to survey customers about their experiences on Treasure Truck and to inform them of new features
• Measure success – Develop metrics to assess the success of each marketing channel to determine which channels we should continue to pursue and to measure the success of each offer
• Likes to think creatively, deliver results, own a space, and operate outside of the traditional Amazon playbook
• Has experience with merchandising and email campaigns at Amazon
• Is well versed in social media and curious about ways to leverage it to engage with customers
• Enjoys working in a fast-paced environment and is both comfortable with ambiguity and flexible to change within a rapidly evolving business model
• Possesses the ability to prioritize and meet deadlines and exceptional attention to detail
• Is highly collaborative and enjoys working with business development, design, and product management to delight customers
• Experience with social media
• Experience working with vendors
• Experience with online merchandising and email campaigns at Amazon
• One-to-one outreach to advertisers that need closer follow-up to launch on AMS
• Create high quality marketing content and drive advertiser onboarding through one-to-many channels such as email marketing, webinar broadcasts, video tutorials and Help content
• Create, build and deliver programs which eliminate barriers to advertiser onboarding, drive first ad campaign creation and early advertiser success
• Work with local ad sales team, as well as HQ product teams to identify and solve issues blocking advertiser performance
• Answer escalations from the AMS customer support team linked with onboarding
• Identify, design and champion innovative ways to provide the benefits of account onboarding on a large scale. Constantly look for and incorporate process and product improvements
• Conduct AMS ad moderation and vendor registration as a back-up when needed
• Support marketing campaigns and programs across all segments from start-ups to Enterprise
• Support digital marketing activities including running webinars, creating engaging social media messages and scheduling these across social media channels, creating email campaigns and creation of website campaign pages
• Drive day-to-day coordination of event planning including securing venues and staff, organising logistics, monitoring customer feedback, data uploads, event follow-up and reporting
• Support the customer success stories program including case studies and video testimonials
• Reporting on results of marketing events, webinars and campaigns to the team
• Marketing experience within a corporate environment
• Microsoft Office – Advanced Excel skills is a bonus
• Several years digital marketing experience
• Able to demonstrate the ability to work independently and autonomously
• Salesforce.com or other CRM experience
• Marketo/Eloqua or other marketing automation platform experience
• Manage and deliver localised marketing plans as part of the area marketing team, working with local operations managers and sales teams to support the diversity of service offered and entry into new markets as part of the overall Area Operations strategy
• Support Cluster Case outcomes by working effectively with other marketing and sales team members, bought in services/agencies and other internal and external interfaces to ensure timely and financially effective delivery
• Make recommendations for potential new services for the Management Systems’ portfolio in line with the Area Marketing and Operations strategies to broaden Management Systems’ service offering
• Working with digital marketing specialists, marketing analysts and other marketing roles to ensure collaboration and contribution to the marketing, sales and operational function
• Continuously monitor and evaluate business performance, market positioning, product mix and customer feedback to optimise market brand and positioning
• Set, monitor and manage campaigns, strategies, client events, budgets and performance to ensure resources are applied appropriately
• As a member of the operational marketing team, provide input to marketing and operational strategies, ensuring they are relevant, complete, efficient and workable
• Monitor and provide benchmarking and market feedback on competitor activities and performance
• College degree or equivalent amount of work experience in business or other applicable field
• Desire and ability to work in a team environment, demonstrated ability to be flexible to shifting priorities and timelines
• Demonstrated ability to work independently and accurately with minimal supervision, resolving issues quickly and escalating where appropriate
• Strong customer service skills which includes excellent written and oral communication
• Experience using Microsoft Office (Excel, PowerPoint, etc.)
• One to two years of Project Management experience
• Strong communication, presentation and organizational skills
• Ability to manage multiple priorities with a high level of attention to detail
• Strong influencing, interpersonal, and negotiation skills
• Past relationship management experience
• Long term care insurance experience
• Ability to operate in an entrepreneurial environment
• Close attention to detail and process requirements
• Highly collaborative, results driven, team player
• Working proactively and collaboratively everyday with the Marketing Managers to nurture the Corcoran brand and grow our agents’ business
• Working with top agents on creation of marketing programming; including construction of sales presentations, ads and collateral
• Working with the technology department and digital marketing team to ensure agents are leveraging the latest tools and technology from CRM and social media, to template automation tools, etc
• Supporting agents in the customization of corporate materials and programs
• Staying abreast of current marketing tactics to serve as a constant source of support and intelligence for agents
• Manage production timelines and coordinate with key vendors – including agencies, photographers, printers
• 2+ years Marketing/Advertising experience, ideally within a progressive creative agency or firm
• A budding speake
• Manage and execute daily updates to marketing calendars and in store signage plans for multiple brands, ensuring timeliness and accuracy
• Coordinate with marketing team members to prepare presentations that effectively communicate marketing plans with field leaders and within the marketing team
• Support the budget planning process. Translate strategic decisions into working documents and demonstrate understanding of various marketing channels – TV, print and online
• Support brand planning team on creating and developing presentations
• Create marketing plans under guidance of manager for assigned non-media projects. Act as a liaison with Division Planning for promotional updates
• Bachelor’s Degree in Marketing, Advertising, Business, or related field; MBA preferred
• Minimum 2 - 4 years’ experience in either a corporate marketing / advertising function or in an advertising agency environment to include demonstrated proficiency in the following
• An opportunity to work on some of the most important and challenging Software AG products used by large enterprises all over the world
• Excellent remuneration package with additional social and medical benefits
• Work-life balance - 25 days of vacation, flexible working hours, home office policy
• Well-defined career and personal development opportunities in wide range of technology areas
• Regular training and team building events
• A sustainable job in a global environment
• Fun and comfortable working atmosphere
• Work with the Managing Partner on office revenue generating ideas and growth opportunities
• Support local industry teams by developing strategic growth plans and tracking plan progress
• Support leadership team by identifying individual marketing goals, strategizing on initiatives and accountability throughout the year
• Support thought leadership activities including social media, articles, webinars and videos
• Coordinate marketing and thought leadership activities through professional associations and publications
• Assist leadership team with market and competition intelligence and analysis
• Industry knowledge preferred
• Confidence, organization, innovation and problem-solving skills
• Excellent computer and software skills, including experience with Excel
• Experience with a CRM system preferred
• Represent and act as the voice of the team ensuring clear, concise and timely communication, both verbal and written. Provide frequent project status updates to a wide variety of audiences
• Define and track roles and responsibilities of team members and provide resource availability updates to project stakeholders. Identify and track required tasks, assign appropriate durations, and identify the critical path of the project schedule
• Recognize and anticipate issues and risks and collaborate across functional areas and different levels of the organization to manage the issue resolution process
• Proactively manage changes to the project scope and schedule and identify potential impacts to the project benefits or customer experience
• Use QDM principles and tools to improve the new product development process and resolve project issues
• Experience in product development and/or product/portfolio management
• Innovative, results-oriented, self-starter, capable of coordinating numerous tasks simultaneously in a fast-paced team environment
• Perform market, competitor and internal research in support of the strategic marketing plan
• Create and execute marketing promotions and programs and analyze the effectiveness of the programs
• Developing, execute and manage technical marketing communications activities that will be utilized for external and internal communications
• Provide assistance in developing internet presence, improving search rankings and improving visibility over time
• Manage the administration of all trade and customer promotion plans ensuring budget and objective compliance
• Assist in the development and tracking of key performance indicators that correspond to trade and customer promotion, distribution, and pricing strategies
• Contribute to the design preparation of all literature; create copy; and select graphical elements in accordance with Company guidelines
• Manage email distribution list including new subscriptions, opt-outs and bounce backs
• Act as primary liason with UHC Multicultural and Translation Services Team
• Coordinate translation and review of all Spanish materials
• Assist with securing compliance review for various materials
• Mange Renew Rewards Support SharePoint site to track escalations
• Prepare for weekly escalation review meetings with program team
• Manage back office staff in triaging and monitoring escalations
• Achieve resolution on verbal grievance and otherwise urgent escalations
• Establish files, formats, and processes for escalation transfers between Novu and UHC
• Scheduling and preparing for various back office coordination meetings
• Update and refine back office process instructions; communicate chages to the back office team
• Establish white mail procedures
• Identify and select calls weekly for review
• Present call recording insights to program team weekly and disseminate more broadly
• Analyze numbers weekly and disseminate to the program team
• Analyze verbatims and other Renew Rewards related feedback
• Disseminate feedback findings
• Generate and keep current Go Green calendar
• Transform UCEE data extracts for BSE submission
• Triage reject and completion reports
• Analyzes and investigates
• Proven experience working within a matrix organization
• Demonstrated project management skills with the ability to develop and implement multi-channel direct to consumer campaigns
• Proven ability to manage multiple priorities from inception to completion
• Partner closely with assigned Channel Leads to effectively develop and execute all associated project elements
• Work closely with the data and analytics team to deliver clear requirements for member list pulls and track end to end member touch points
• Manage the material review process for all materials to ensure they meet legal, compliance and Just Plain Clear guidelines
• Ensure all member facing communications are appropriately routed internally to secure SME (subject matter expert) comments including the appropriate clinical sign off for communications including clinical content
• Manage campaigns using internal material management tools (the DEPOT and BPM)
• Communicate effectively with cross functional teams, such as creative, production, data, analytics, and SMEs (subject matter experts)
• Represent marketing and advocate for the member experience on cross functional work groups
• Bachelor's Degree (or higher)
• 2+ years of experience in a direct to consumer marketing role or within a project management function
• Proficiency in Microsoft office suite including Word, Excel, Outlook, PowerPoint, and Adobe
• Available to travel occasionally
• Previous experience within the healthcare insurance industry
• Graphic Design skills required
• Strong computer skills, including experience at an intermediate level with Adobe Creative Suite (specifically Adobe Illustrator, Photoshop, InDesign), HTML, CMS, database systems, and MS Office
• Previous experience in product, program and/or services marketing. Specific marketing experience should include ad timelines, vendor relationships, and managing budgets
• Association and Affinity member clients to whom a variety of insurance products are offered
• Active employees of Group Benefit plans who are offered optional life insurance and optional critical illness insurance products
• Terminating employees of employer Group Benefits plans and Group Retirement Services plans who are eligible for products which allow continuation of coverage held in their employer plans
• New employees of employer Group Benefits plans and Group Retirement Services plans where Sun Life Financial is the benefits provider
• Plan and develop direct response marketing campaigns for assigned customer segment(s)
• Consult with the Marketing Manager to understand segment strategy and marketing plans for that segment / block of customers
• Develop campaign plan and marketing collateral in accordance with allocated budgets
• Execute campaign plans, including copy editing; providing creative direction; managing the approval, translation, printing and production processes and distribution
• Ensure knowledge of campaign strategy, brand, the plan sponsor/association/client and the product value proposition are appropriately reflected in all communications (print and electronic)
• Co-ordinate with clients, internal teams and external vendors as necessary
• Champion client and customer needs
• Participate in marketing projects as needed
• Assist with collateral design, development of pricing strategies, conduct market research and support sales efforts
• Plan and coordinate the preparation of various publications such as catalogs, seasonal and special brochures, flyers and posters
• Develop and maintain mailing lists for the distribution of various materials
• Coordinate the development and administration of data tracking systems
• Maintain liaison with national sales representatives, business representatives and other individuals as necessary to accomplish marketing/sales objectives
• Negotiate terms and agreements as appropriate to cultivate established and potential markets
• Plan and develop marketing research strategies to identify appropriate markets and evaluate the effectiveness of various marketing plans
• Prepare reports and analyses setting forth progress, adverse trends and appropriate recommendations and conclusions
• Determine fiscal requirements and prepare budgetary recommendations; monitor, verify and reconcile expenditure of budgeted funds
• Bachelor's degree in Marketing or Business related
• 5 years related work experience
• Team player with effective oral and written communication skills
• Creative, highly motivated, resistant to stress, flexible, and decisive individual
• Demonstrated proficiency with Microsoft Office
• Work with the Marketing Manager to drive development and execution of annual marketing plans for key clients
• Develop direct response marketing campaign briefs where tactics and related targets/objectives are outlined in accordance with allocated budgets
• Manage campaign execution, including copy editing; providing creative direction; managing the approval, translation, printing, production and distribution processes
• Work with cross-functional teams (product, pricing, contracts, business development, operations, client) to ensure knowledge of campaign strategy, brand, the association/affinity group and the product value proposition are appropriately reflected in all communications (print and electronic)
• Co-ordinate with client marketing teams, internal teams and external vendors as appropriate
• Measure and report on campaign activity by leveraging the expertise of the analytics team
• Suggest relevant marketing ‘tests’ and analyze results – applying learning
• Identify opportunities for improvement and ways to increase efficiency of campaign process and execution
• Represent marketing on key client projects as required
• University degree in Marketing, Business or Communications
• Minimum 3-5 years of direct and digital marketing experience
• Excellent team / culture
• In-house design, video and interactive capabilities
• Successful, innovative company willing to invest in big ideas
• Continued opportunity for financial reward and advancement
• Bachelor’s degree in Public Relations, Communications, Journalism or related field
• Proficient in basic Microsoft applications including Word, Excel, Power Point
• Two (2) or more years of experience in an advertising agency or corporate marketing department
• Knowledge of public relations
• Excellent presentation, multi-tasking, problem solving, prioritization, and delegation skills
• Excellent communication skills, both written and oral
• Able to travel. May be required to travel up to 10% of the time on behalf of the Company
• Plan, coordinate and execute digital marketing initiatives for Amazon Publishing across owned channels: email, social, on site, and on device
• Work closely with Kindle Content teams and physical book teams to merchandise and market books and seasonal campaigns
• Write strong copy, including irresistible calls-to-action for targeted audiences
• Analyze performance of content and email, always seeking ways to improve
• Drive site improvements to completion by coordinating with project managers, web developers, designers, marketers, and merchandisers
• 2+ years of relevant work experience in online marketing and/or site merchandising
• Knowledge of HTML, XML, and Excel. Comfortable with a varied set of software and editing tools
• Experience in the publishing industry
• Excellent account management and presentation skills
• Ability to conceptualize and execute projects, with strong bias for action and ability to prioritize and meet deadlines
• Ability to think both strategically and tactically. Comfortable doing both kinds of work
• Support the Sales team in assigned territory
• Coordinates general marketing and outreach activities for the UnitedHealthcare Community & State plan in Tennessee
• Promotes positive public relations in all activities of the organization
• Assists in developing the annual plans for general outreach and marketing to external audiences
• Implements the annual plans for community outreach
• Performs work projects and functions relating to community and media activities
• Executes member-retention initiatives and achieves individual and/or team membership retention targets
• Identifies potential retention risks and escalates and/or resolves as appropriate
• Works closely with sales leadership, providers, Member Services and other areas to ensure member satisfaction
• Monitors enrollment/retention issues and recommend adjustments in retention strategies as needed to achieve goals
• Develops relationships with community-based, faith-based and government service organizations for the purpose of planning and participating in community outreach and health/wellness education opportunities
• Coordinates outreach and health/wellness education events
• Develops relationships with community-based, faith-based and government service organizations for the purpose of creating, coordinating and staffing education and sales events targeted to dual (Medicaid and Medicare) members to generate leads for SNP
• Contributes to development and implementation of community giving sponsorship opportunities
• Assists in developing general, broad-based media initiatives including but not limited to
• Public service announcements
• Regular feature stories
• Media events
• Annual events
• Works collaboratively with the administration to respond to public and media inquiries
• Performs other related functions as assigned
• Involves substantial time out of the office and travel within the service area
• This position may require cross-training with other positions in the Sales & Marketing Department
• Track resource allocation and time of content team members to in our project tracking system to ensure that no one is overloaded
• Support the rest of the Marketing Communications project management team and manager of the Content team to determine the proper content writer for a project based on availability and area of expertise
• Knowledge of web content marketing
• Ability to communicate effectively with individuals in creative, technical and business roles
• Proven ability to lead a project team
• Desire to work in a fast paced environment where ideas can come from anywhere and everyone has a voice in decision making
• Plan, schedule, organize team members, and provide updates on web projects
• Support the Marketing Communications project management team as a subject matter expert on web project work
• Solid organizational skills
• Experience managing digital projects and web teams
• Background in web and digital marketing project management
• 3-4 years of experience in Marketing / Communications positions, preferably in B2B
• Excellent written and verbal communication both in Romanian and English
• Excellent knowledge of MS Office: Word, Excel, PowerPoint
• Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously with a sense of urgency
• High-energy, creative, yet pragmatic problem solver, with strong project-management skills
• Logical and structured thinking
• Team player & fast learner
• Serves as a liaison between company, lottery officials and retailers
• Implements sales improvement plans for new retailers and low volume retailers
• Visits retailers to promote sales
• Assists in the research and recruitment of new retailers
• Assists in the development of sales strategies and programs to increase sales
• Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree in an area such as English, journalism, marketing, communications, public relations, or related; OR appropriate combination of education
• 1-3 years of marketing and/or public relations experience, including experience working with press, audience/education outreach, social media marketing and analytics, and print and online production
• Successful completion of a full course of study in an accredited college or university leading to a master's or higher degree
• Participates in the development and implementation of marketing plans, which include identification of target markets, product messaging, costs and projected sales. Participates in designing evaluation methods for each marketing plan. Ensures that communication plans are drafted so that internal and external audiences understand the message and can take action as appropriate
• Participates on project teams for implementing marketing projects to ensure project objectives including budget and profit objectives are attained. Assists plans and coordinates cross-functional work teams, providing support to entire team
• Ability to maintain effective working relationships with internal and external clients to provide ongoing marketing program communication, coordination of efforts during the course of a project and to meet any other miscellaneous needs of the client
• Develops and monitors project schedules and tracks progress of the project to assure deadlines are met. Develops files and documentation of each project
• Works closely with Marketing Communications, Marketing Operations, Product and Distribution Marketing, Product, Sales and other internal areas to ensure appropriate communications, to manage variations to the marketing plan including resource issues, changes in specs, and changes in deadline
• Responsible for requesting and managing various campaign lists. Maintains and updates information so appropriate segmentation lists are used
• Reviews and provides feedback to team on effectiveness of marketing plan against objectives to ensure results are achieved and the program is cost effective. Participates in client satisfaction follow-up interviews to ensure clients’ needs were met. Compiles interview results and distributes to management
• Coordinates logistics needed to manage expectations for launches with internal stakeholders. In addition, manages and requests lists needed for each campaign
• Effective project management, change management and organizational skills
• Seasoned knowledge and experience working with Excel and PowerPoint (formulas, pivot tables, V-Lookups, charting, mail merges and presentations)
• Strong problem-solving, analytical and conflict resolution skills
• Strong written and verbal communication skills; comfortable communicating at all levels of the organization
• Ability to apply the following skills
• Experience in marketing strategy and marketing campaigns
• Previous experience in the development and implementation of marketing plans
• Knowledge of insurance business or Mutual of Omaha products and processes
• Bachelor’s degree in Marketing/Communications
• Provides support to marketing manager(s) in the development and sales support of one or more marketing segments
• Provides direction and leadership in product development, sales promotion, distribution/operations, quality and pricing guidelines
• Responsible for taking a leadership role in project management to include: discovery, new product development, and marketing/launch plan creation (i.e. collateral, press releases, in-services videos, web presence, advertisements, and participation in industry trade shows/conferences)
• Responsible for development and maintenance of partnerships with key industry thought leaders to advance strategic initiatives (i.e. patient, caregiver and organizational health and quality initiatives)
• Acts as liaison to and relationship manager for industry consultants such as MD Buyline and Studer Group
• Responsible for the development of strategic planning to include: evaluation of market trends and potential; orders, margin, and unit forecasting; competitive assessment; and gap analysis
• Responsible for the coordination of VOC (voice of the customer), CPT (customer preference testing) and CCT (customer confirmation testing) visits
• Orders forecasting on a monthly basis for use in planning, manufacturing and inventory management
• Helps to coordinate and develop marketing tools, assists with trade shows, literature development, presentations and publicity
• Provides sales support to account managers with regard to fact finding, information gathering, assistance in proposal development, customer site visits, customer sales calls, pre-sale trials and post-sale education and product implementation. Also provides assistance in trouble shooting and issue resolution related to quality and customer complaints
• Collect, analyze and maintain an up-to-date library of
• Participate in customer visits as requested
• Provide exceptional sales support by answering questions and resolving account manager/customer questions
• Accountable for all record keeping as appropriate and in accordance with Stryker specifications
• Competitive product information. Provide sales force with competitive and technical data on a timely basis
• Provide input on new product development
• Provide sales training on assigned products as required
• Category management / Planogramming
• Global database administration for planogramming
• Assortment lists
• POS material stock administration including - POS catalogue / oder sheets-reporting
• POS codifications - change requests - scrapping applications
• Leading the process to define yearly events to attend in coordination with local Sales & Marketing team and the dealers, following up the Needs Assessment approval process with Marketing, Compliance and Finance departments
• Engaging the KOL communication and following up the SOP & agreement processes as well as all planning regarding the events including agenda, travel, payments etc
• Supporting local team both in national, international and 3rd Party events, including
• University graduate, graduate/ post raduate in marketing/marketing communications/communications is an asset
• Minimum 5 years of experience in marketing communications with at least 3 years of event planning and execution
• Knowledge of Microsoft Office (Word, Excel, Power Point)
• Conception and implementation of off- and online marketing activities for lead generation and to maximize brand awareness
• Support to create marketing strategy for Academy with an international focus
• Work together with regional teams and global team in order to effectively plan, support and implement marketing activities like
• Experience in B2B professional services
• Creativity, proactivity and strategic thinking
• Experience managing interdepartmental projects with high quality standards and timelines
• Bachelor Degree in Marketing, Economics, Communication or similar areas with a working experience ideally in educational environment or clinical research area
• Microsoft Office, Design programs favorable
• Native German speaker
• Oversee all new consumer acquisition efforts for several enthusiast media brands
• Plan, implement and analyze new business promotions through multiple sources including: Direct Mail, Inserts, Email/Online, Events
• Develop new channels of consumer acquisition utilizing both internal marketing team as well as outside vendor management
• Coordinate with design, production and online teams to develop and produce multiple subscription campaigns annually
• Analyze acquisition channel performance to enhance profitability and recommend changes to improve performance
• Manage department budget and invoicing associated with all marketing efforts
• Provide regular reporting to business stake holders and management
• Utilize multiple databases and programs designed for managing processes, pulling data, and proofing marketing materials
• Supervise staff and report directly to Senior Group Marketing Manager
• 2-4 years of related work experience with a track record of success
• Highly analytical and creative; strong attention to detail required
• Critical thinking and diligence a must
• Ability to multi-task is important
• Solid Excel skills required
• Entrepreneurial, high-energy, high integrity personal style
• Well-organized individual
• Strong team environment
• This individual must possess the sensibility to manage a direct marketing effort that is consistent with the tone, image, and price point that The Enthusiast Media commands from its readers and advertisers
• Publishing experience a plus but not required
• Strategize, conceptualize, develop, promote and execute a successful event experience, includes budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and emergency plans
• Establish relationships with vendors, suppliers, distributors and hotels
• Manage and develop strategic plan to ensure that the cost of the event remains under the pre-determined budget
• Facilitate communication with professionals, including venue management, booth designers, caterers, contractors and equipment rentals
• Coordinate roles and responsibilities of internal staff and hired agencies for each event
• Skilled at internal persuasion and decision making, and in collaborating with third party vendors and partners in RFP response, budgeting and management
• Manage on-site teams, coordinate schedules and ensure follow through of all event deliverables
• Ensure creativity for each project is aligned for the audience as well as within brand guidelines
• Foster a strong relationship with sales to determine the proper mix of industry and hosted events to meet specific ROI metrics and to build a swift and successful execution plan
• Recommend new event opportunities, aligned with business marketing targets, themes and messages
• Develop, manage and maintain online/ mobile tools (event website, app, etc.)
• Determine goals and measure results for each event. Develop executive level briefs pre- and post- event to communicate progress and results
• Minimum of 5 years’ event planning experience/management
• Proven project management and execution skills for events of all sizes ranging from small table top events to seminar programs to the production of large company events
• Ability to manage multiple tasks, prioritize work requirement, work within tight schedules, and proactively participate in a team environment
• Detail-oriented; able to effectively communicate actionable summaries and recommendations to management or end clients
• Ability to provide clear direction to outside vendors, evaluate multiple vendor proposals, and negotiate for final solutions
• CMP/CMM preferred
• Assist manager in execution of new business projects, i.e. direct mail, inserts, email. Prepare materials for and participate in team meetings, approve proofs, setups and list-related reports. Act as primary liaison with relevant work groups within and outside NGP. Manage routine and ad-hoc report creation, updating and analysis
• Manage the execution of various projects such for all NGP titles. Manage the creative process, production and analysis for inserts within each title and cross sell inserts
• Assist in the management of expenses new business projects
• Manage the development and implementation of a best in class marketing and communications strategy and plans for relevant business / channels and initiatives
• Manage the Local Marketing programme for all the company's channels to raise awareness of the brand and channels nationwide - delivered through local advertising/Sponsorship/PR/events etc. Develop and manage individual local marketing plans for each Hub ("branch")
• Manage all below the line communications for the brand, ensuring a consistent tone, personality and message
• Responsibility to produce all marketing and communications collateral as required within scope of business remit and brand and compliance guidelines
• Successfully influence and manage key stakeholders including Business areas, Distribution and Compliance in delivering goals
• Promote the customer agenda to deliver customer friendly, customer centric communications
• Full accountability to ensure that all activities are delivered in line with business objectives and within budget
• Provide ongoing marketing support to the Marketing & Communications team, departments and project leaders as required
• Monitor and report on campaign KPIs and effectiveness
• A fully qualified Marketing Professional with a minimum of 6/7 years Marketing experience
• Experience in developing and delivering marketing, communications and brand strategies
• Experience in dealing with external suppliers / agencies
• Proven track record in people management and ability to motivate teams
• Strong communication / influencing and relationship management skills
• Ability to work in an agile way and to and deliver within tight deadlines
• Strong customer centric focus
• A results driven self-starter with a high level of energy, self-motivation and attention to detail
• Interact with the marketing leads to develop and implement marketing plans for various practices areas with focus on Softlines and Sports
• Partner with creative, digital marketing and vendors to execute integrated marketing and social media campaigns
• Elevate campaign effectiveness through analysis; make recommendations for areas of improvement to drive lead generation and sales opportunities
• Achieve marketing department goals such as lead generation and awareness building
• Leverage best practices in compliance with campaigns, including creative and list-building efforts
• Execute specific projects with appropriate guidance to support marketing, PR, creative plans, and programs
• Provide collateral support for industry events and trade shows
• 2-5+ years of Marketing experience with business-to-business experience preferred
• Familiarity with email marketing, direct marketing, and lead generation techniques
• Ability to work efficiently and effectively with remote members of the Marketing and other teams
• Understanding of digital marketing and social media tools
• Strong organizational, project, and time management skills
• Ability to assess campaign performance, and to adjust marketing tactics appropriately
• Some events and webinar /web events experience a plus
• Excellent verbal and written communication skills; ability to present concepts clearly
• Understanding of data and analysis and how it can be used to address business questions
• Expert in all MS Office products (PowerPoint, Word, Excel)
• Develop, recommend and execute marketing plans for Masimo products and Services, working closely with each Country and corresponding stakeholders
• Coordinate project assignments, communication and project implementation across Marketing and Country based teams, including Stakeholders from all cross functional areas relevant to the assigned projects
• Define and engage Key Strategic Opinion Leaders related to the assigned projects, assist or lead specific projects supporting the coordination of speakers’ activities, medical education events and programs at a country level such as, but not limited to, scientific advisory boards, scientific symposia, pre-course workshops, industry led workshops, and a wide variety of related activities
• Develop Market Intelligence reporting documents, perform deep and thorough market and data analysis, recommend market segmentation, targeting and positioning at a country level and care areas level
• Define, Recommend, Develop and Assist or Execute specific high priority projects such as defining targeted audiences, best venues for specific digital campaigns, branding, maximize customer engagement and lead generation, in EMEA and at a Country specific level. Track, document and report statistics and results from each initiative implemented. Manage and assign leads within CRM system
• Assist or manage sales & marketing events in EMEA and at a country specific level. Assist or manage timely planning and implementation of promotional activities. Manage marketing and congress & events equipment and related logistics
• Proficient or rapidly become proficient in CRM software such as Salesforce.com
• Proficient or rapidly become proficient in desktop publishing programs such as Adobe InDesign
• Proficient or rapidly become proficient in content management and document control systems, such as Microsoft SharePoint and Oracle Agile PLM. Prepare documents for routing in document control system, as needed
• 1-3 year experience minimum with marketing, or sales teams or life sciences in clinical or technical roles
• Proficient in Microsoft Office Suite, in particular Word, Excel, and PowerPoint
• Strong familiarity with product lifecycles
• Prior experience with data analysis and business intelligence programs
• Comfortable with the FDA and international medical device regulatory processes or experience in highly regulated industries
• Results-oriented and positive "can do" attitude with a sense of urgency to get things done
• Must be detail-oriented and flexible
• Strategic planning and managing of SEO and PPC campaigns
• Analyzing performance of Search Engine Marketing programs
• Writing analytical and monthly progress reports
• Consulting with clients on SEM strategy and performance
• Staying up to date on the constantly-evolving Search Engine Marketing industry
• Creative ad copy and webpage content writing
• 1+ years of related experience
• A solid working knowledge of marketing principles and of the organization's marketing practices and policies
• Must be able to multi-task and work in a fast-paced, deadline-oriented environment
• Motivated and creative with the ability to self-manage
• Proficient in conducting online research
• A team player who enjoys working in a diverse environment
• Working knowledge of Microsoft Office
• Experience with analytics platforms, like Google Analytics, required
• Google AdWords Certification required
• Have minimum 5 years’ experience in an independent marketing role
• Have excellent communication skills (both oral and written)
• Are creative, think out of the box
• Have an experience in marketing event organization
• Have an experience in articles writing and preparing attractive and high quality presentations
• Have an experience in interaction with UK teams and stakeholders
• Are fluent in English (both oral and written)
• Can easily operate graphics editors
• Have solid computer skills (Microsoft Visio, PowerPoint and Excel)
• Have good researching skills
• Are well-organized, detail oriented and enthusiastic person
• Have “Can Do” attitude
• Have analytical, modelling, and/or forecasting skills
• Work closely with the Sr. Engagement Manager – Fully Insured (FI) to onboard FI clients
• Monitor demand and make necessary changes within registration tool to ensure capacity
• Prepare for weekly review meetings with team
• Analyze numbers weekly and disseminate to the team
• Bachelor’s Degree (or higher) or High School Diploma/GED with 2+ years of Engagement/Analysis experience
• 2+ years of experience in a direct to consumer Marketing role or within a project management function
• Proficiency in Microsoft office suite including Word, Excel, Outlook, PowerPoint and Adobe
• Coordinate, support, analyze and report on various marketing activities, which may support the Manager in the maintenance of the annual marketing budget
• Manage and support all micro-marketing campaigns by coordinating maps, household counts, print and delivery schedules and work as a liaison between ad vendors
• Manage custom collateral creation for the market with vendors and corporate created collateral inventory ensuring proper allocation of all materials amongst both channels
• Creation and maintenance of Demographic Data and Mapping
• Event coordination of weekly and bi-monthly employee meetings. Event coordination of quarterly territory events, new product launches and service offerings and other events as requested throughout the year
• Manage premiums stock, forecast product usage requirements for replenishment at designated sales offices and corporate back up inventory, communicating with all vendors to place orders and arrange for delivery
• Communicate all premium requirements, delivery and product issues with site Marketing /Business Ops team, Sales Offices and Guest Services
• Generates weekly, bi-weekly, and monthly reports from various systems, including: CRS, Epiphany, PRIME, Steam, UltroPOS and ExpressPASS for premium reconciliation and tour validation
• Collaborate with site Marketing/Business Ops leadership to increase performance of tour premiums in usage and/or cost
• Process vendor invoices on a timely basis and provide WVO AP Department with month end financials within strict deadlines
• Monthly review of all site premiums inventory including full inventory audit if warranted
• Hold monthly meetings with sites to review all site reconciliation; receive updates on all invoices, discuss new premiums and processes
• Must be detail oriented and possess excellent organizational skills
• Must be able to manage time well and focus on responsibilities
• Must have excellent communications skills, both verbal and written
• Must be able to handle multiple assignments and projects effectively
• Must be able to adapt to changing and demanding work environment
• Must have demonstrated ability to work under pressure
• Must maintain a positive attitude and be able to work as a team player
• Must be able to interact effectively with all levels of management and employees
• Computer proficiency required in Microsoft Office applications (Word, Excel, PowerPoint)
• Demonstrated ability to quickly learn new business applications
• Minimum of one year sales and marketing or related administrative experience preferred
• Basic qualifications
• Minimum 4 years of relevant work experience in a marketing role
• Previous experience managing marketing campaigns, including email template development
• Must be comfortable reviewing and editing HTML and CSS code
• Superior verbal and written communications skills with extreme attention to detail
• Comfort rolling up sleeves to perform quantitative analysis and reach sound conclusions. Must be comfortable with Excel (pivot tables) and SQL (basic queries) required
• The ability to develop strong relationships, influence, gain credibility and collaborate across multiple channels and stakeholders to achieve common goals
• Strong time management skills. Ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously
• Preferred qualifications
• Strong proficiency with HTML, CSS3, and Javascript
• Familiarity with design tools like Photoshop, InDesign, Illustrator, etc
• Familiarity with basic UI/US design concepts
• Minimum of at least 21 years of age
• Ability to maintain confidential files and information
• Ability to access all areas of the facility
• Working knowledge of Microsoft (Word and Excel)
• Ability to lead and mentor a team

Related Job Titles

How to write a Marketing Specialist Resume (2024 - Updated)

Table of Contents

A well-written resume can go a long way towards helping you stand out from the competition in today's competitive job market. This is especially true for marketing specialists who are required to exhibit creativity, strategic thinking, and a results-oriented strategy. A compelling resume is crucial whether you're looking to advance in your marketing job or change employers. 

In this article, we'll give you a thorough tutorial on how to write a marketing specialist resume with the assistance of examples and professional advice so you can truly stand out and impress prospective employers with your marketing skills .

It is also critical to remember that your marketing specialist resume's target audience includes more than just technical specialists. Hiring managers frequently lack technical expertise and may lack your level of expertise. As a result, it's critical to write your resume in a clear, concise manner that highlights your relevant skills and accomplishments. By keeping your audience in mind, you can create a resume that successfully highlights your marketing expertise and increases your chances of landing your dream job.

Let’s dive in!

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How to write a Marketing Specialist Resume Summary - Examples (Right and Wrong)

The summary is the first thing recruiters will notice on your resume , so make it count! It's a brief paragraph that highlights your most significant qualifications and experiences. The following are examples of right and wrong marketing specialist resume summaries:

Right: [Number of years] of expertise creating and implementing effective digital marketing campaigns for [xyz number of] companies. Marketing specialist focused on results. Skilled at [a marketing specialist skill such as developing marketing plans that promote brand awareness, company growth, and website traffic]. Competent in [systems such as Hubspot, SEMrush, and Google Analytics].

Wrong: Digital marketing expert with five years' expertise. I've had success with both email marketing and social media marketing.

The ideal candidate will provide specific examples of their background and abilities, demonstrating their expertise in developing and executing effective marketing strategies. The incorrect example, on the other hand, lacks any real specificity and is vague, providing the interviewer with little to no insight into the candidate's capabilities.

Moreover, after writing a good resume summary, entry level and junior marketing specialists will also require an impactful resume objective.

How to write a Marketing Specialist Resume Objective - Examples (Right and wrong)

If you're new to marketing or changing careers, use a resume objective statement to outline your professional goals. Here are examples of right and wrong marketing specialist resume objectives:

[fs-toc-omit]The Right Way:

As a recently graduated marketing professional, my goal is to use my skills and abilities to assist businesses in developing their brands and increasing sales. I've worked with email marketing, SEO optimization, and social media marketing.

[fs-toc-omit] The Wrong Way:

To get a job as a marketing expert.

In an ideal scenario, the applicant outlines their professional goals and demonstrates their expertise. The incorrect scenario is too ambiguous and reveals little about the candidate's abilities.

Suggested: Learn how to highlight self-taught skills on your resume!

What are Marketing Specialist KPIs and how do they fit your resume?

Key performance indicators (KPIs) are metrics that assess the effectiveness of a marketing campaign. KPIs can be used to demonstrate the worth of your work and the results you've achieved on your marketing specialist resume. 

Here are some examples of marketing specific KPIs:

• Conversion rate: This KPI calculates the percentage of website visitors who complete a specific activity, such as purchasing something, filling out a form, or signing up for a newsletter.
• Cost per acquisition (CPA): This KPI calculates the total cost of acquiring a new client, including marketing and advertising costs as well as other expenses.
• Click through rate (CTR): This measures the proportion of people who click on a link within a marketing campaign, such as an email or advertisement.
• Return on investment (ROI): A  key performance indicator that compares the revenue from a marketing effort to the cost of the campaign.
• Engagement rate: Gauges how much a company or promotion is being engaged with through likes, comments, shares, and other interactions on social media.

They can be added to your marketing specialist resume in the following ways:

• Increased website traffic by [percentage] as a result of SEO enhancements and content marketing.
• Influencer marketing and targeted ad campaigns increased social media interaction by [percentage].
• Increased revenue by [number] thanks to email marketing. 

KPIs provide specific examples of your success and can assist you in emphasizing your influence as a marketing expert in your resume.

Tip: Learn more about Marketing Analytics from Abdul Ahad Jamil

How to Describe Your Experience as a Marketing Specialist - With Examples

When describing your marketing specialist experience, emphasize specific accomplishments and provide examples of your work. The following is an excellent example of an experience description:

Developed and implemented an effective email marketing strategy that resulted in [number] in sales and a [percentage] increase in open rates. [A specific strategy such as A/B testing] was used to improve the messaging and topic lines, yielding a [percentage] increase in click-through rates.

In this instance, the candidate goes into great depth about their achievements, including the amount of money they were able to make and the rise in email open and click-through rates. They also highlight their A/B testing experience to demonstrate their expertise in improving marketing campaigns.

Here is another example of how you might structure your work experience section for a marketing specialist resume:

Work Experience

Marketing Specialist, ABC Company, 

January 2019 - Present

• Created and executed integrated marketing campaigns across multiple platforms, resulting in a 25% increase in overall engagement and a 20% increase in website traffic.
• Collaborated with cross-functional teams to link marketing efforts to corporate goals, contributing to a 15% increase in overall revenue.
• Conducted market research and analysis to inform campaign strategy and messaging, resulting in a 30% increase in lead generation .
• Tracked and reported key performance indicators (KPIs) to continuously improve campaign effectiveness, achieving a 10% reduction in cost per acquisition.
• Developed and maintained relationships with key stakeholders to increase the company's visibility and reach, resulting in a 40% increase in social media followers.

In this section, the candidate emphasizes significant accomplishments and responsibilities that demonstrate their experience and expertise as a marketing specialist. By condensing the information into shorter bullet points, the reader can scan the resume quickly and easily to find the candidate's skills for the job.

How to write Marketing Specialist Resume Description Section - Examples (Right and wrong)

In the description section of your marketing specialist resume, provide a brief summary of your previous job experience, skills, and qualifications. 

Here are some examples of how to write the description section of a marketing specialist resume the right and wrong way:

Skilled marketing specialist with over [number of years] of experience developing and executing successful digital marketing campaigns. Areas of expertise include [for example, SEO optimization, email marketing, content marketing, and social media marketing]. Capable of using [marketing platforms such as Hubspot, SEMrush, and Google Analytics]. Hold a track record of [for example, generating leads, boosting company recognition, and increasing website traffic]. Powerful analytical abilities and the capacity to change with market patterns.

A marketing professional who specializes in social media, digital marketing, and SEO optimization. Google Analytics guru.

In the right case, the applicant provides detailed information about their background and expertise, emphasizing their benefits as a marketing specialist. The wrong example, however, is too general and lacking in meaningful detail, and provides the recruiter with little to no information about the candidate's skills.

What are Marketing Specialist OKRs and how do they fit your resume?

When setting goals, many businesses employ the Objectives and Key Results (OKRs) framework. Include OKRs in your resume to demonstrate your dedication to achieving specific goals and your ability to track progress. 

Here's an example of a marketing specialist resume OKR:

Objective: Increase website visits by [percentage].

Key Results: 

• Apply SEO optimization strategies to increase organic search traffic by [percentage].
• Launch targeted ad campaigns to increase paid search traffic by [percentage].

More specific examples can include:

• Increased website traffic: Set a goal of increasing website traffic by a certain percentage, such as 25% year over year, by implementing targeted marketing campaigns and SEO optimization.
• Enhanced brand recognition: Through the creation and implementation of a thorough branding strategy, set a target to enhance brand recognition by a specific percentage, such as growing social media followers by 15%.
• Boosted lead generation: Set a target to adopt targeted email marketing campaigns and lead magnets in order to increase lead generation by a certain percentage, such as a 20% rise in monthly leads.

Including an OKR on your resume will demonstrate your ability to establish precise, quantifiable goals and achieve them through strategic planning and execution.

Entry-level + Advanced level Marketing Specialist Resume - Examples

Here is a sample resume template for beginners and entry level marketing specialists:

Source: DAN Institute

Here is a resume sample template for experienced marketing specialist:

Source: ResumeKraft

Marketing Specialist Resume Education Section - Examples (Right and Wrong)

In the education section of your marketing specialist resume, include information about your educational background as well as any relevant certifications. 

Here are some examples of how to create an education section for a marketing specialist resume correctly and incorrectly:

[fs-toc-omit] The Right Way:

Bachelor of Science in Marketing, ABC University 2020-2024

Trained in both Hubspot Inbound Marketing and Google Analytics. 

Courses in email marketing, website optimization, and social media marketing.

Attended XYZ University.

In the appropriate example, the candidate provides detailed information about their education, such as their degree, certifications, and relevant coursework. The incorrect example is too ambiguous and provides no real insight into the applicant's skills.

How to Put Skills on a Marketing Specialist Resume - Examples

If you want to stand out from the crowd, include a list of relevant skills that demonstrate your ability to carry out the duties of the job in your marketing specialist resume. 

Some of the most important skills to include on your marketing specialist resume are:

• Marketing strategy development and execution
• Digital marketing (SEO, PPC, email, social media, etc.)
• Market research and analysis
• Branding and positioning
• Data analysis and reporting
• Project management and collaboration
• Content creation and management
• Lead generation and conversion optimization
• Customer relationship management (CRM)
• Communication and presentation skills

By listing these and other relevant skills on your resume, you can highlight your expertise and demonstrate that you have the qualifications to succeed in a marketing specialist position.

In addition, be sure to emphasize the skills that are most pertinent to the position you are looking for and to adjust your skill set to the particular job description. This will improve your chances of getting an interview and will make your resume stand out to potential employers.

How to write a Cover Letter for a Marketing Specialist Resume? (Sample - Experienced and Inexperienced)

A cover letter is essential for any job application, including one for a marketing specialist position. It allows you to highlight your qualifications and explain why you are the best candidate for the role. 

To make your life simpler, here is a sample cover letter for an experienced marketing specialist: 

Dear (Hiring Officer),

I'm pleased to submit my application for the Marketing Specialist position at [Company] as a highly motivated and results-driven marketing specialist with [number of years] of experience in the field. I believe I would be a valuable addition to your team because of my passion for marketing and my demonstrated ability to produce outcomes.

I've executed marketing campaigns effectively in my present position at [Current Company] using a variety of channels, including digital marketing, social media, and email marketing. I have increased website traffic, lead generation, and conversion rates through these campaigns, helping my clients achieve their company objectives and seeing a solid return on their investments.

I am especially excited about the opportunity to work for [Company] and support your marketing efforts. As a fan of your brand and your dedication to providing high-quality products and services, I believe I would be a good fit for the company's culture and values.

I appreciate your consideration and eagerly await the opportunity to further investigate my credentials. Please review my attached resume.

[Your Name]

Don’t worry if you feel like you don’t have the right experience. Here is a sample cover letter for an inexperienced marketing specialist:

Dear [Hiring Manager],

I'm pleased to submit my application for the [Company] marketing specialist position. Despite my lack of experience in the marketing sector, I am keen to learn and develop in it and am confident that I can add something of value to your team.

I recently finished a marketing certification programme where I got real-world experience creating and carrying out marketing campaigns through various platforms, like social media and email marketing. I hope to be able to expand on this knowledge and use it to resolve marketing dilemmas.

I am particularly drawn to [Company] because of your innovative marketing strategy and commitment to providing exceptional customer experiences. The opportunity to support your cause while also advancing as a marketer excites me.

I appreciate you taking the time to consider my application. I've attached my resume for your review, and I'd appreciate the opportunity to go over my qualifications in greater depth.

[Your name].

With this, you are now ready to conquer the marketing world with a killer resume!

Remember that a strong marketing specialist resume demonstrates your abilities, accomplishments, and expertise while also being relevant to the requirements of the position you're applying for. 

Stand out from the crowd and increase your chances of being interviewed by providing specific examples of your work and demonstrating your ability to generate results and meet business objectives.

Also: Qureos can help you check your resume score here.

Your next big career opportunity!

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Marketing Specialist Resume: Job Description, Sample & Guide

Create a standout marketing specialist resume with our online platform. browse professional templates for all levels and specialties. land your dream role today.

Are you looking for a way to stand out in the competitive job market? Our Marketing Specialist Resume Example can help you do just that. This article will provide you with a comprehensive overview of the key aspects of a successful marketing specialist resume, such as format, layout, and content. With the right strategy, you can easily make yourself stand out from the crowd and get the job you want. Read on to learn how to create the perfect marketing specialist resume.

We will cover:

• How to write a resume , no matter your industry or job title.
• What to put on a resume to stand out.
• The top skills employers from every industry want to see.
• How to build a resume fast with our professional Resume Builder .
• Why you should use a resume template

What does a Marketing Specialist do?

A Marketing Specialist is responsible for developing and executing marketing strategies to promote a company's products or services. This includes researching and analyzing market trends, creating promotional materials and campaigns, and monitoring the success of marketing initiatives. Additionally, they may also be responsible for managing a budget, working with media outlets to secure coverage, and developing relationships with customers and industry partners.

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What are some responsibilities of a Marketing Specialist?

• Create marketing campaigns to increase product or service awareness
• Develop and execute strategies to reach target audiences
• Analyze and measure the effectiveness of campaigns
• Conduct market research to identify trends and opportunities
• Manage promotional materials and campaigns
• Coordinate with other departments to ensure campaigns are executed on time and within budget
• Stay up-to-date with industry trends and best practices
• Develop reports to track and measure campaign performance
• Collaborate with external vendors and suppliers

Sample Marketing Specialist Resume for Inspiration

Personal Details Name: Jane Doe Location: New York, NY Email: [email protected] Phone: (123) 456-7890

Summary Marketing Specialist with 5 years of experience in digital marketing, content creation, and communications. Skilled in data analytics, project management, and creating strategic campaigns to boost brand awareness and engagement. Proven ability to develop and execute successful marketing plans that increase brand visibility and market share.

Work Experience

• Marketing Specialist, ABC Corporation (New York, NY) - March 2015 - Present
• Develop and implement marketing plans for products, services, and campaigns, including budgeting, setting goals, and strategies for achieving them.
• Conduct market research and analysis to inform product development, launch campaigns, and promotions.
• Create content for website, social media channels, email campaigns, and other marketing materials.
• Marketing Coordinator, XYZ Corporation (New York, NY) - July 2013 - March 2015
• Created and managed advertising campaigns to increase brand awareness and reach target markets.
• Developed and maintained relationships with vendors and other partners.
• Managed team of 10+ marketing interns.

Education Bachelor of Science in Marketing, New York University, 2011

• Project Management
• Data Analytics
• Content Creation
• Copywriting
• Social Media Management
• Lead Generation

Certifications Google Analytics Certification, 2017

Languages English (Native) Spanish (Conversational)

Resume tips for Marketing Specialist

Creating a perfect, career-launching resume is no easy task. Following general writing rules can help, but it is also smart to get advice tailored to your specific job search. When you’re new to the employment world, you need Marketing Specialist resume tips. We collected the best tips from seasoned Marketing Specialist - Check out their advice to not only make your writing process easier but also increase your chances of creating a resume that piques the interest of prospective employers.

• Include a Summary Statement: Provide a brief summary of your qualifications and key strengths that are relevant to the marketing specialist role at the beginning of your resume.
• Highlight Your Relevant Experience: Focus on your relevant experience that directly pertains to the marketing specialist role you are applying for.
• Include Your Skill Set: Showcase the skills that you have that match the job description for a marketing specialist.
• Include Your Education: Include your educational background and any additional training that you have completed that is applicable to the position.
• Proofread Your Resume: Make sure to review your resume for any grammar, spelling, or punctuation errors before submitting it.

Marketing Specialist Resume Summary Examples

A resume summary or objective is important to use when applying for a job as a marketing specialist because it allows you to quickly and succinctly communicate to potential employers your relevant qualifications and experience that make you the ideal candidate for the job. It also serves as a great way to highlight specific accomplishments and skills you possess that are important in the marketing field. By making sure to include a summary or objective in your resume, you can help ensure that your resume stands out from the competition and is noticed by employers. For Example:

• Highly motivated and experienced Marketing Specialist with five years of experience in developing and managing campaigns. Skilled in SEO/SEM, content marketing, and analytics.
• Experienced Marketing Specialist with a proven track record of success in creating engaging campaigns and managing digital marketing activities. Skilled in SEO, PPC, and web analytics.
• Marketing Specialist with a passion for helping companies reach their goals. Skilled in creating and managing campaigns, SEO/SEM, and web analytics. Extensive experience in the digital marketing space.
• Achievement-oriented Marketing Specialist with four years of experience in developing and managing campaigns. Proven ability to improve metrics through effective strategies and tactics. Experienced in SEO and SEM.
• Results-driven Marketing Specialist with an expertise in creating and managing campaigns. Skilled in SEO, PPC, web analytics, and content marketing. Experienced in digital marketing and able to develop innovative strategies.

Build a Strong Experience Section for Your Marketing Specialist Resume

Building a strong experience section for a marketing specialist resume is important for demonstrating your expertise and experience in the marketing field. It is also key for demonstrating that you have the skills and knowledge necessary to effectively create and execute marketing campaigns. A strong experience section will also showcase your ability to utilize the latest marketing strategies, tools, and technologies. Furthermore, it will show that you understand the importance of metrics and data-driven decision making in the marketing world. Ultimately, a strong experience section will demonstrate that you have the skills needed to help a company achieve its marketing goals. For Example:

• Provided strategic marketing advice to clients in order to increase visibility and brand awareness.
• Developed and implemented marketing plans for various clients across different industries.
• Conducted market research to identify industry trends and target audiences.
• Managed and coordinated campaigns across multiple channels such as email, web, and social media.
• Created content for marketing campaigns including copywriting, graphic design, and video editing.
• Analyzed marketing data to identify areas for improvement and track progress of campaigns.
• Organized and hosted events to promote products and services.
• Developed relationships with vendors to ensure the best pricing and services.
• Collaborated with design teams to create high-impact visuals for promotional materials.
• Led weekly meetings with clients to review progress and discuss strategies for upcoming campaigns.

Marketing Specialist resume education example

A Marketing Specialist typically needs a degree in marketing or a related field, such as business, economics, or communication. They may also need experience in advertising, public relations, and other marketing-related areas. In addition, a Marketing Specialist should have strong organizational, communication, and problem-solving skills, as well as knowledge of the latest marketing tools and trends. Here is an example of an experience listing suitable for a Marketing Specialist resume:

• Bachelor's degree in Business Administration, Marketing Major, University of California, Berkeley, 2017
• Certificate of Professional Development in Digital Marketing Strategies, University of California, Davis, 2015
• Certificate in Principles of Advertising and Public Relations, San Francisco State University, 2014

Marketing Specialist Skills for a Resume

Adding skills to a Marketing Specialist resume is important because it helps employers quickly assess whether or not the applicant has the right qualifications for the job. By listing skills, employers can quickly determine if the applicant has the right knowledge and experience required for the role. For example, a job description for a Marketing Specialist might list “familiarity with SEO, content marketing, and email marketing” as skills that are required. By including these skills on a resume, the applicant can show that they possess the skills necessary to be successful in the role. Soft Skills:

• Creative Thinking
• Communication
• Organizational
• Problem-Solving
• Presentation
• Strategic Planning
• Content Marketing
• Social Media
• Channel Management
• Campaign Management
• Advertising

Common Mistakes to Avoid When Writing a Marketing Specialist Resume

In this competitive job market, employers receive an average of 180 applications for each open position. To process these resumes, companies often rely on automated applicant tracking systems, which can sift through resumes and eliminate the least qualified applicants. If your resume is among the few that make it past these bots, it must still impress the recruiter or hiring manager. With so many applications coming in, recruiters typically give each resume only 5 seconds of their attention before deciding whether to discard it. Considering this, it's best to avoid including any distracting information on your application that could cause it to be thrown away. To help make sure your resume stands out, review the list below of what you should not include on your job application.

• Not including a cover letter. A cover letter is a great way to explain why you are the best candidate for the job and why you want the position.
• Using too much jargon. Hiring managers do not want to read a resume full of technical terms that they do not understand.
• Omitting important details. Make sure to include your contact information, educational background, job history, and any relevant skills and experiences.
• Using a generic template. Take the time to customize your resume to the job you are applying for. This will show the employer that you are serious about the position.
• Spelling and grammar errors. Always double-check your resume for typos, spelling mistakes, and grammar errors.
• Focusing too much on duties. Make sure to include accomplishments and successes to show the employer that you are a great candidate.
• Including personal information. Avoid including any personal information such as age, marital status, or religious beliefs.

Key takeaways for a Marketing Specialist resume

• Highlight your marketing skills and accomplishments
• Showcase your proficiency in analytics, digital marketing, and project management
• Include a relevant portfolio of work
• Provide specific examples of successful campaigns
• Demonstrate your knowledge of current trends in the marketing industry
• Highlight your ability to work with cross-functional teams
• Mention any certifications and awards that you have earned

Marketing Specialist resume examples for 2024

A marketing specialist needs a variety of skills to excel in their career. They need to have project management and customer relationship management (CRM) experience, as well as strong project management and customer service skills. They should also be proficient in digital marketing, email marketing, and social media marketing. According to Deirdre Malacrea , Professor of Practice, Marketing at Lehigh University, "By building a network and a varied base of experiences, entry-level employees demonstrate their desire to add value." Mary Sterenberg , Assistant Professor of Practice at Ohio State University, also recommends that new graduates seek out positions where they are working in person at least part of the time and be intentional about creating opportunities for in-person professional connections. This will help them learn new skills and explore aspects of communication they never knew existed, which will lead to advancement or career changes.

Marketing Specialist resume example

How to format your marketing specialist resume:.

• Align the job title on your resume with the applied position, and tailor your work experience to highlight achievements rather than responsibilities, focusing on marketing specialist roles. A marketing specialist resume should include examples such as 'Collaborated cross-functionally on advertising A/B testing, event execution and website redesign resulting in 45% increase in assisted conversions' or 'Directed all aspects of marketing content development from concept through completion, and supervised multiple teams in developing marketing agendas'.
• Marketing specialists should format their resume to fit on one page, emphasizing their work experience in marketing achievements. For instance, 'Planned and executed event marketing initiatives, public relations, press releases, established advertising programs and acquired sponsorship' or 'Provided exceptional work ethic and maintained a positive and charismatic attitude in call center atmosphere, contributing to content marketing strategy and lead generation.'
• Recruiters and hiring managers prefer concise resumes. As a marketing specialist, present your most relevant and impressive qualifications upfront, using examples like 'Conducted competitive research to keep department informed as to industry trends and identify new B2B marketing opportunities' or 'Designed and executed CRM program that consisted of a sophisticated segmentation program for targeting customers through direct mail and telemarketing efforts'.

Choose from 10+ customizable marketing specialist resume templates

Choose from a variety of easy-to-use marketing specialist resume templates and get expert advice from Zippia’s AI resume writer along the way. Using pre-approved templates, you can rest assured that the structure and format of your marketing specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Marketing Specialist resume format and sections

1. add contact information to your marketing specialist resume.

Marketing Specialist Resume Contact Information Example # 1

Hank Rutherford Hill

St. Arlen, Texas | 333-111-2222 | [email protected]

2. Add relevant education to your marketing specialist resume

Your resume's education section should include:

• The name of your school
• The date you graduated ( Month, Year or Year are both appropriate)
• The name of your degree

If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

• Academic awards (Dean's List, Latin honors, etc. )
• GPA (if you're a recent graduate and your GPA was 3.5+)
• Extra certifications
• Academic projects (thesis, dissertation, etc. )

Other tips to consider when writing your education section include:

• If you're a recent graduate, you might opt to place your education section above your experience section
• The more work experience you get, the shorter your education section should be
• List your education in reverse chronological order, with your most recent and high-ranking degrees first
• If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

Check More About Marketing Specialist Education

Marketing Specialist Resume Relevant Education Example # 1

Bachelor's Degree In Business 2008 - 2011

Ohio State University Columbus, OH

Marketing Specialist Resume Relevant Education Example # 2

Bachelor's Degree In Graphic Design 2010 - 2013

Art Center College of Design Pasadena, CA

3. Next, create a marketing specialist skills section on your resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

• Include 6-12 skills, in bullet point form
• List mostly hard skills ; soft skills are hard to test
• Emphasize the skills that are most important for the job

Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Example of skills to include on an marketing specialist resume

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Top Skills for a Marketing Specialist

• Digital Marketing , 12.6%
• Marketing Campaigns , 6.3%
• Project Management , 4.7%
• Email Marketing , 4.4%
• Other Skills , 72.0%

4. List your marketing specialist experience

The most important part of any resume for a marketing specialist is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of marketing specialists" and "Managed a team of 6 marketing specialists over a 9-month project. "

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

• Attended corporate and community functions, outings, fundraisers and Chamber of Commerce events as Sam's Club's representative.
• Monitored 15-20 associates daily for tasks and metrics.
• Collaborated directly with key stakeholders and agencies to execute marketing materials and campaigns, while ensuring that brand requirements were met.
• Modified existing code to maintain functionality and developed new personalization logic within the Teradata CRM tool.
• Created new branding campaigns across the company through advertising, direct marketing, and social media.
• Represented Kyocera Communications to major technology retailers in eastern Florida.
• Maintained social network communications with the client throughout rollout period both posting results and using other's successes
• Conducted retail training and making sure the Google display is in order and as well as Samsung tablets display.
• Prepared and managed marketing material on the CSU Dell Facebook page.
• Informed consumers of Windows 8.
• Facilitated training to ease introduction of our software and metrics.
• Attended board meeting with CEO and the executive team to explain current research operating procedures and how to improve them.
• Increased quarterly accuracy score of team from 2.5 to 2.9 by creating and utilizing key performance metrics.
• Ensured accuracy of commercial real estate listings, transactions and overall market analytics.
• Worked with the leader in Commercial Real Estate Intelligence who truly revolutionized the industry.
• Finished 2nd in national online sales contest for Hearst Media in 2013 with 238,000 in new online business in one month.
• Researched measured data and created reports to support international advertising reps.
• Prospected new business opportunities and created reports outlining possible sales strategies regarding three separate titles.
• Assisted staff and customers with ad layout Created innovative advertising sale ideas for co-op retailers and manufacturers.
• Orchestrated sales of various internet / digital products, such as web sites, IYP, and SEM

5. Highlight marketing specialist certifications on your resume

Specific marketing specialist certifications can be a powerful tool to show employers you've developed the appropriate skills.

If you have any of these certifications, make sure to put them on your marketing specialist resume:

• Professional Certified Marketer (PCM)
• Google Data Analytics Professional Certificate
• Certified Medical Interpreter - Spanish (CMI)
• Certified Sales Professional (CSP)
• Certified Blockchain & Digital Marketing Professional
• Certified Internet Marketer (CIM)
• Certified Advertising Specialist (CAS)
• Project Management Professional (PMP)
• Certified Management Accountant (CMA)
• Certified Billing and Coding Specialist (CBCS)

6. Finally, add an marketing specialist resume summary or objective statement

A resume summary statement consists of 1-3 sentences at the top of your marketing specialist resume that quickly summarizes who you are and what you have to offer. The summary statement should include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to emphasize skills and experiences that feature in the job description.

Common marketing specialist resume skills

• Digital Marketing
• Marketing Campaigns
• Project Management
• Email Marketing
• Customer Service
• Email Campaigns
• Market Research
• Google Analytics
• Social Media Marketing
• Graphic Design
• Integrated Marketing
• Press Releases
• Excellent Interpersonal
• Lead Generation
• B2B Marketing
• Marketing Collateral
• Channel Marketing
• Trade Shows
• Business Development
• Content Development
• Content Marketing
• Media Management
• Social Media Management
• Brand Awareness
• Event Planning
• Content Creation
• Web Content
• Google Adwords
• Real Estate
• Target Audience
• Marketing Mix

Marketing Specialist Jobs

Links to help optimize your marketing specialist resume.

• How To Write A Resume
• List Of Skills For Your Resume
• How To Write A Resume Summary Statement
• Action Words For Your Resume
• How To List References On Your Resume

Marketing Specialist resume FAQs

How do i write a marketing specialist resume, how do you explain marketing on a resume, what is the role of a marketing specialist, what should a marketing coordinator put on a resume, search for marketing specialist jobs.

Updated April 25, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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5 Amazing marketing specialist Resume Examples (Updated 2023) + Skills & Job Descriptions

Build your resume in 15 minutes, marketing specialist: resume samples & writing guide, ollie grant, employment history.

• Manage budget and resources for marketing initiatives
• Create and manage content for online and offline marketing channels
• Monitor and analyze the effectiveness of marketing campaigns
• Develop promotional materials such as brochures, flyers, and advertisements
• Develop and maintain relationships with media outlets
• Collaborate with internal teams to ensure successful execution of marketing plans

Do you already have a resume? Use our PDF converter and edit your resume.

• Design and execute campaigns to increase brand awareness
• Monitor competitor activities and adjust marketing strategies accordingly
• Develop and implement marketing strategies to promote products and services
• Research and identify new opportunities for growth
• Manage relationships with external vendors and agencies
• Analyze market trends and customer behavior to identify target markets
• Coordinate events and public relations activities

Professional Summary

Kyle daniels.

Not in love with this template? Browse our full library of resume templates

Table of Content

• Introduction
• Resume Samples & Writing Guide
• Resume Example 1
• Resume Example 2
• Resume Example 3
• Resume Example 4
• Resume Example 5
• Jobs Description
• Jobs Skills
• Technical Skills
• Soft Skills
• How to Improve Your Resume
• How to Optimize Your Resume
• Cover Letter Example

marketing specialist Job Descriptions; Explained

If you're applying for an marketing specialist position, it's important to tailor your resume to the specific job requirements in order to differentiate yourself from other candidates. Including accurate and relevant information that directly aligns with the job description can greatly increase your chances of securing an interview with potential employers. When crafting your resume, be sure to use action verbs and a clear, concise format to highlight your relevant skills and experience. Remember, the job description is your first opportunity to make an impression on recruiters, so pay close attention to the details and make sure you're presenting yourself in the best possible light.

marketing specialist

• Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Select products or accessories to be displayed at trade or special production shows.
• Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
• Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
• Develop marketing strategies for projects, including company websites and social media
• Work with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
• Responsible for the marketing and promotion of classes being taught through the university’s Continuing Education Department through social media, advertising, and marketing programs.
• Taught classes on social media platforms for business and personal use.
• Develop and propose marketing strategy;
• Develop and pursue business opportunities ; 
• Develop and expand industrial connections;
• Organize and coordinate bidding process;
• Prepare and manage marketing reporting.
• Together with the sales team promote products, services and their benefits
• Manage and execute the marketing activities: New store Opening, New product launch
• Manage and execute all POSM display  with the trendy, match- guideline and modern look.
• Manage calendars and timetables/milestones towards the completion of campaigns / activitie
• Develop effective marketing communication plan, determine the appropriate mix of on-line and off-line campaign elements across marketing channels with supporting analysis / rationale
• Manage / track marketing budget / spend and ensure efficiency and ROI on all marketing activities
• Track the performance during & post campaigns / activities
• Planning and executing weekly marketing campaigns.
• Managing social media platform, followers growth 80K on Instagram within 3 months.
• Email Marketing, open rate up to 10%.
• Affiliate and Influencer Marketing, cooperated with over 200 influencers on Instagram.
• Constructing Chatbot, reach to 14K users.

marketing specialist Job Skills

For an marketing specialist position, your job skills are a key factor in demonstrating your value to the company and showing recruiters that you're the ight fit for the role. It's important to be specific when highlighting your skills and ensure that they are directly aligned with the job requirements, as this can greatly improve your chances of being hired. By showcasing your relevant skills and experience, you can make a compelling case for why you're the best candidate for the job.

How to include technical skills in your resume:

Technical skills are a set of specialized abilities and knowledge required to perform a particular job effectively. Some examples of technical skills are data analysis, project management, software proficiency, and programming languages, to name a few. Add the technical skills that will get hired in your career field with our simple-to-use resume builder. Select your desired resume template, once you reach the skills section of the builder, manually write in the skill or simply click on "Add more skills". This will automatically generate the best skills for your career field, choose your skill level, and hit "Save & Next."

• Search Engine Optimization
• Data Mining
• Content Creation
• Copywriting
• Graphic Design
• Adobe Creative Suite
• Google Adwords
• Market Analysis
• Marketing Automation
• Campaign Management
• Digital Marketing
• Social Media Marketing
• Email Marketing
• Media Planning
• Brand Management
• A/B Testing
• Product Management

How to include soft skills in your resume:

Soft skills are non-technical skills that relate to how you work and that can be used in any job. Including soft skills such as time management, creative thinking, teamwork, and conflict resolution demonstrate your problem-solving abilities and show that you navigate challenges and changes in the workplace efficiently. Add competitive soft skills to make your resume stand-out to recruiters! Simply select your preferred resume template in the skills section, enter the skills manually or use the "Add more skills" option. Our resume builder will generate the most relevant soft skills for your career path. Choose your proficiency level for each skill, and then click "Save & Next" to proceed to the next section.

• Communication
• Interpersonal
• Time Management
• Problem Solving
• Decision Making
• Critical Thinking
• Adaptability
• Organization
• Public Speaking
• Negotiation
• Conflict Resolution
• Attention to Detail
• Self-Motivation
• Stress Management
• Collaboration
• Strategic Thinking
• Emotional Intelligence
• Flexibility
• Reliability
• Professionalism
• Computer Literacy
• Data Analysis
• Project Management
• Customer Service
• Presentation
• Written Communication
• Social Media
• Troubleshooting
• Quality Assurance
• Supervisory
• Risk Management
• Database Management
• Documentation
• Financial Management
• Visualization
• Business Acumen
• Process Improvement
• Relationship Management.

How to Improve Your marketing specialist Resume

Navigating resume pitfalls can mean the difference between landing an interview or not. Missing job descriptions or unexplained work history gaps can cause recruiters to hesitate. Let's not even talk about the impact of bad grammar, and forgetting your contact info could leave your potential employer hanging. Aim to be comprehensive, concise, and accurate.

Jeff Wilson

• Generate leads and drive customer engagement

Include your Contact Information and Job Descriptions

Missing job descriptions lessens your chances of getting hired..

• Employers want to know what you've accomplished, so make sure to include descriptions for all of your previous jobs.
• Keep job descriptions short but don't just list your jobs.
• Never copy-paste a job description to post on your resume. Get inspired and use tools to help you write customized descriptions.

How to Optimize Your marketing specialist Resume

Keep an eye out for these resume traps. Neglecting to detail your job roles or explain gaps in your career can lead to unnecessary doubts. Grammar blunders can reflect negatively on you, and without contact information, how can employers reach you? Be meticulous and complete.

Charles Wright

• Reasearch, and identify new oppurtunities for growht.
• Genrate leads an drive customer engagment.
• Develp and implementmarketing strategiesto promote productsand servies.
• Create and mange contant for on-line and off-line markting channels.
• Develp and mantain reltionships with media outles.
• Moniter competiter activites and adjust marketing strageties accrodingly.
• Cooridnate events and public relations activites.
• Manege relatioships wit exteral vendores an agencys.
• TracK anD reporT on keY metriCs.

Correct Grammar and Address Gap Years in Your Resume

Don't leave unexplained gaps in your work history..

• When explaining gaps in your employment section, start by being honest.
• Elaborate on the gap and show that you never stopped learning.
• Explain and elaborate any gap in your work history by highlighting new skills.

marketing specialist Cover Letter Example

A cover letter can be a valuable addition to your job application when applying for an marketing specialist position. Cover letters provide a concise summary of your qualifications, skills, and experience, also it also gives you an opportunity to explain why you're the best fit for the job. Crafting a cover letter that showcases your relevant experience and enthusiasm for the Accounts Payable role can significantly improve your chances of securing an interview.

To the Recruitment Team at Ogilvy

As a Marketing Specialist with a proven track record of success in Advertising & Marketing & Pr, I am excited to apply for the Senior Marketing Specialist position at Ogilvy. I believe that my skills and expertise would make a valuable contribution to your team.

Throughout my life, I have been passionate about Digital Marketing and have pursued opportunities to make a difference in this field. My experience in various areas, not just in Advertising & Marketing & Pr, has given me the opportunity to develop my skills in Customer Service and Planning, which I am excited to apply to the role at Ogilvy. I am eager to work with a team that shares my values and to help your organization achieve its well determined goals.

Thank you for considering my application for the Senior Marketing Specialist position. With my skills and the amazing team at this organization, I am assured that I can contribute to your organization's success and make a meaningful impact. Looking forward to a future where we can work together.

Showcase your most significant accomplishments and qualifications with this cover letter. Personalize this cover letter in just few minutes with our user-friendly tool!

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Email Marketing Specialist Resume Template

Download in google doc, word or pdf for free. designed to pass resume screening software in 2022., email marketing specialist resume sample.

As an Email Marketing Specialist, your core role is to manage various email campaigns and ensure they align with the company's brand identity. This industry is rapidly evolving, with an increasing focus on personalization and automation. With companies seeking specialists well-versed in CRM platforms and email automation tools, your resume should showcase your proficiency in these areas alongside your ability to design engaging email campaigns. Companies appreciate individuals who can stay abreast of the latest marketing trends and effectively apply them to their campaigns. So remember, your resume should present you as an innovative, tech-savvy professional who can deliver tangible results.

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Recruiter Insight: Why this resume works in 2022

Tips to help you write your email marketing specialist resume in 2024,    include specific crm and automation platform expertise.

As this role is heavily dependent on CRM platforms and email automation tools, mention specific ones you have experience with, like MailChimp or ActiveCampaign. Employers prefer candidates already familiar with the tools they use.

   Showcase your data-driven approach

Prove you're a master of analytics. Include the metrics you've driven in previous roles. For instance, increased open rates or click-through rates. It's important to show employers that you understand the importance of tracking data and using it to inform strategy.

HTML Email Developer Resume Sample

Marketing automation specialist resume sample.

As a hiring manager who has recruited for companies like Mailchimp, Constant Contact, and HubSpot, I've reviewed hundreds of resumes for email marketing specialist positions. The best resumes that catch my attention are the ones that effectively showcase the candidate's skills, experience, and impact in a way that is tailored to the job requirements.

In this article, we'll share some tips and examples to help you create a compelling resume that will increase your chances of landing an interview for an email marketing specialist role. These tips are based on insights from hiring managers and successful candidates in the field.

   Highlight your email marketing experience

Recruiters want to see that you have hands-on experience with email marketing. Instead of just listing your responsibilities, quantify your achievements:

• Managed email campaigns for a database of 50,000 subscribers, resulting in an average open rate of 30% and click-through rate of 5%
• Developed and executed 15+ targeted email campaigns per month, contributing to a 20% increase in revenue

Avoid being vague or generic, like:

• Sent out email campaigns
• Responsible for email marketing

   Showcase your technical skills

Demonstrate your proficiency with email marketing tools and technologies. Mention specific platforms, software, or coding languages you've used:

• Proficient in using email service providers such as Mailchimp, Constant Contact, and SendGrid
• Experience with HTML and CSS for designing responsive email templates
• Knowledge of CAN-SPAM and GDPR compliance for email marketing

Don't just say you have "technical skills" without elaborating. Recruiters want to know exactly what tools and technologies you're familiar with.

   Provide examples of successful campaigns

Describe specific email campaigns you've worked on and the results you achieved. Use metrics to show your impact:

• Created a welcome email series for new subscribers, resulting in a 50% increase in engagement and a 10% boost in sales
• Developed a re-engagement campaign targeting inactive subscribers, which successfully reactivated 25% of the dormant users

Launched a personalized email campaign for VIP customers, resulting in a 40% increase in repeat purchases and a 15% higher average order value compared to non-personalized emails.

Avoid making claims without backing them up with data. Instead of saying "Improved email performance," specify how much you improved it by.

   Emphasize your analytical skills

Email marketing specialists need to be data-driven and analytical. Show that you can use data to optimize campaigns:

• Analyzed email campaign metrics to identify trends and make data-driven decisions for improvement
• Conducted A/B tests on subject lines, content, and send times to optimize open and click-through rates
• Used segmentation and personalization techniques to improve email relevance and engagement by 30%

Don't just say you're "detail-oriented" or "analytical" without providing examples that demonstrate those skills in action.

   Tailor your resume to the job description

Customize your resume for each job application. Mirror the language and keywords used in the job posting:

• If the job mentions "drip campaigns," include your experience with creating and managing drip campaigns
• If the job requires knowledge of a specific tool like Salesforce Marketing Cloud, highlight your proficiency with that tool

Avoid sending a generic, one-size-fits-all resume. Recruiters can tell when a resume hasn't been tailored to the specific role and company.

   Include relevant certifications and training

List any certifications or courses you've completed that are relevant to email marketing. This shows your commitment to learning and staying up-to-date with industry best practices:

• Certified Email Marketing Specialist (CEMS) by the Digital Marketing Institute
• HubSpot Email Marketing Certification
• Completed a course on "Mastering the Art of Email Copywriting" from Copyhackers

Only include certifications that are relevant and reputable. Avoid listing generic or outdated certifications that don't add value to your application.

Writing Your Email Marketing Specialist Resume: Section By Section

  summary.

A summary, also known as a professional profile, is an optional section at the top of your resume that provides a brief overview of your skills, experiences, and career goals. While a summary is not required, it can be a valuable addition to your resume if you have a diverse background or are transitioning to a new career. Avoid using an objective statement, as it is outdated and focuses on what you want rather than what you can offer an employer.

When writing a summary for an Email Marketing Specialist position, focus on highlighting your most relevant skills and experiences. Tailor your summary to the specific job you are applying for, using keywords from the job description. Keep it concise and engaging, aiming for no more than 3-4 sentences.

To learn how to write an effective resume summary for your Email Marketing Specialist resume, or figure out if you need one, please read Email Marketing Specialist Resume Summary Examples , or Email Marketing Specialist Resume Objective Examples .

1. Highlight your email marketing expertise

When crafting your summary, emphasize your expertise in email marketing. Mention specific skills, such as:

• Developing and executing email marketing campaigns
• Analyzing email performance metrics
• A/B testing and optimization
• Email automation and segmentation

Avoid generic statements that could apply to any job, such as:

• Experienced professional seeking a challenging position
• Hardworking individual with a proven track record of success

Instead, focus on what makes you stand out as an Email Marketing Specialist:

Results-driven Email Marketing Specialist with 5+ years of experience developing and executing targeted campaigns. Skilled in A/B testing, segmentation, and automation to drive engagement and conversions. Proficient in HTML, CSS, and popular email marketing platforms.

2. Tailor your summary to the job description

When applying for an Email Marketing Specialist position, it's essential to tailor your summary to the specific job requirements. Review the job description carefully and identify the key skills and experiences the employer is looking for.

For example, if the job description emphasizes experience with a specific email marketing platform, such as Mailchimp or Constant Contact, be sure to mention your proficiency with that platform in your summary:

Experienced Email Marketing Specialist with a strong background in developing and executing campaigns using Mailchimp. Skilled in creating engaging content, managing subscriber lists, and analyzing campaign performance to drive results.

Avoid using a generic summary that could apply to any Email Marketing Specialist position, such as:

• Email Marketing Specialist with experience in creating and sending emails
• Skilled in using email marketing software to develop campaigns

  Experience

The work experience section is the heart of your resume as an email marketing specialist. It's where you highlight your most relevant and impressive professional achievements. Hiring managers want to see how you've applied your skills in real-world situations and the impact you've made in previous roles.

To make your work experience section stand out, focus on showcasing your ability to develop and execute effective email campaigns, analyze performance metrics, and collaborate with cross-functional teams. Use specific examples and quantify your results whenever possible.

1. Highlight email campaign success with metrics

When describing your email marketing experience, it's crucial to provide concrete examples of successful campaigns you've worked on. Hiring managers want to see how you've driven results and contributed to your previous companies' goals.

Instead of simply listing your responsibilities, showcase your achievements using specific metrics:

• Developed and executed a series of targeted email campaigns, resulting in a 25% increase in click-through rates and a 15% boost in conversions
• Implemented A/B testing strategies to optimize email content, leading to a 30% improvement in open rates and a 20% increase in revenue generated from email marketing

By quantifying your results, you demonstrate your ability to make a tangible impact and help potential employers envision how you can contribute to their organization's success.

2. Showcase proficiency in email marketing tools

As an email marketing specialist, it's essential to highlight your proficiency in the tools and technologies commonly used in the industry. Hiring managers often look for candidates who have experience with specific email marketing platforms, automation tools, and analytics software.

When describing your work experience, mention the tools you've used and how you've leveraged them to achieve results:

• Utilized Mailchimp to create and manage email campaigns, segment audiences, and track performance metrics
• Leveraged Salesforce Marketing Cloud to develop complex email automation workflows, improving lead nurturing and customer retention

By showcasing your expertise in relevant tools, you demonstrate your ability to hit the ground running and add value to the organization from day one.

3. Use strong action verbs to convey impact

When crafting your work experience section, pay close attention to the action verbs you use to describe your responsibilities and achievements. Strong, industry-specific action verbs help to convey your expertise and make your contributions more impactful.

For example, instead of using generic verbs like 'managed' or 'responsible for,' consider using more powerful verbs such as:

• Orchestrated a cross-functional team to develop and execute a multi-channel email marketing strategy
• Spearheaded the implementation of a new email marketing platform, resulting in a 50% reduction in campaign creation time

In contrast, weak or vague action verbs can diminish the impact of your achievements:

• Helped with email campaign creation
• Worked on improving email open rates

By using strong, specific action verbs, you paint a clearer picture of your contributions and make your resume more engaging to hiring managers.

4. Demonstrate progression and leadership

Hiring managers are always on the lookout for candidates who have demonstrated growth and taken on increasing responsibility throughout their careers. If you've been promoted or have taken on leadership roles in your previous email marketing positions, make sure to highlight this in your work experience section.

Promoted to Senior Email Marketing Specialist after just 18 months, taking on additional responsibilities such as mentoring junior team members and leading the development of a new email marketing strategy that increased revenue by 25%.

By showcasing your progression and leadership experience, you demonstrate your ability to adapt, grow, and take on new challenges, making you a more attractive candidate for higher-level email marketing roles.

  Education

Your education section is a critical component of your email marketing specialist resume. It should highlight your relevant academic background and any specialized training or certifications you've obtained. Here are some tips to help you craft a compelling education section:

1. Highlight relevant coursework and projects

If you're a recent graduate or have limited work experience, highlighting relevant coursework and projects can help demonstrate your knowledge and skills in email marketing. Consider including:

• Courses in digital marketing, copywriting, or data analytics
• Capstone projects or internships focused on email campaigns
• Academic achievements, such as a high GPA or honors

For example:

Bachelor of Science in Marketing, XYZ University, Graduated 2021 Relevant Coursework: Digital Marketing, Copywriting, Data Analytics Capstone Project: Developed and executed an email marketing campaign for a local nonprofit, resulting in a 25% increase in donations

2. Keep it concise for mid-level and senior positions

If you have several years of experience as an email marketing specialist, your education section should be brief and to the point. Include your degree, university, and graduation year (optional). For example:

MBA, Marketing Concentration, ABC University

Avoid listing irrelevant or outdated information, such as:

• High school diploma
• Coursework or projects from over a decade ago
• Unrelated degrees or certifications

3. Showcase relevant certifications

In the fast-paced world of email marketing, staying up-to-date with the latest trends and best practices is crucial. If you've earned any relevant certifications, include them in your education section or create a separate "Certifications" section. Some examples include:

• Google Analytics Individual Qualification (IQ)
• Mailchimp Certification

Listing these certifications demonstrates your commitment to professional development and can help you stand out from other candidates.

  Skills

The skills section of your resume is one of the most important parts, especially for an Email Marketing Specialist role. Hiring managers and recruiters use this section to quickly assess if you have the right skills and expertise for the job. It's crucial to showcase your most relevant and impressive skills that align with the job description.

In this section, we'll walk through key tips to write a strong skills section that will help you stand out from other candidates and increase your chances of landing an interview.

1. Identify relevant email marketing skills

Before you start writing your skills section, carefully review the job description and identify the key skills and qualifications the employer is looking for. These may include:

• Email marketing platforms like Mailchimp, Constant Contact, or HubSpot
• HTML and CSS for email design
• Data analysis and reporting
• CRM systems like Salesforce

Make a list of these skills and compare them to your own skill set. Highlight the ones you possess and are most relevant to the role. These are the skills you want to emphasize in your resume.

2. Categorize your skills

Grouping your skills into categories can make your skills section easier to read and showcase your expertise in different areas. For an email marketing specialist, consider categories like:

• Email Marketing Platforms : Mailchimp, Constant Contact, HubSpot, etc.
• Email Design : HTML, CSS, Photoshop, Canva
• Analytics : Google Analytics, A/B testing, data analysis
• CRM & Databases : Salesforce, SQL, data management

Email Marketing Platforms: Mailchimp, Constant Contact, HubSpot Email Design: HTML, CSS, Photoshop Analytics: Google Analytics, A/B testing, Optimizely CRM & Databases: Salesforce, SQL

This format makes it easy for hiring managers to quickly see the different areas of your skill set and how they relate to the role.

3. Use industry-specific terminology

When describing your skills, use the same terminology that is common in the email marketing industry. This shows that you are familiar with the field and can communicate effectively with other professionals.

For example, instead of saying "email design", use more specific terms like "HTML email design" or "responsive email design". Instead of just "data analysis", mention specific tools and techniques like "A/B testing", "conversion tracking", or "customer segmentation".

Skills: - Email design - Data analysis - Communication - Teamwork

Skills: - HTML email design - A/B testing & conversion tracking - Customer segmentation - Marketing automation

Using industry-specific terminology demonstrates your expertise and helps your resume pass through Applicant Tracking Systems (ATS) that screen for relevant keywords.

4. Tailor your skills to the job description

One of the biggest mistakes job seekers make is using the same generic skills section for every job application. To stand out, you need to customize your skills to the specific role and company you're applying to.

Look for keywords and phrases in the job description that indicate the most important skills for the role. Then, make sure to include those exact terms in your skills section (as long as you actually have those skills).

For example, if the job description emphasizes experience with "Salesforce Marketing Cloud" and "dynamic content", your skills section might look like:

Email Marketing Platforms: Salesforce Marketing Cloud, Mailchimp, Constant Contact Email Design: Dynamic content, HTML, CSS Analytics: A/B testing, Google Analytics, SQL

By tailoring your skills section to the job, you show the employer that you're a strong match for the role and increase your chances of getting past ATS filters.

Skills For Email Marketing Specialist Resumes

Here are examples of popular skills from Email Marketing Specialist job descriptions that you can include on your resume.

• Salesforce Marketing Cloud
• Email Marketing
• Digital Marketing
• Dreamweaver
• Responsys Interact
• Email Strategy
• Marketing Strategy
• Marketing Automation

Skills Word Cloud For Email Marketing Specialist Resumes

This word cloud highlights the important keywords that appear on Email Marketing Specialist job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.

How to use these skills?

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Email Marketing Specialist Resumes

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• Marketing specialist objectives and summaries

Marketing specialist Objectives and summaries

25 Marketing specialist objectives and summaries found

A well-written objective or summary on your resume can be the difference between getting rejected, or getting invited for an interview. Copy any of these Marketing specialist objective or summary examples, and use it as inspiration for your own resume. All examples are written by certified resume experts, and free for personal use.

Learn more about: objective vs. summary

Marketing assistant

Summary examples.

High energy, passionate Marketing professional with 2 years of experience supporting marketing projects while collaborating with the Marketing Manager and team. Identifies and develops new revenue streams for clients through on-site promotions, innovative marketing strategies, and advertising campaigns with a personal touch. Executes customized product campaigns for each client through market research and organizing marketing events.

Dedicated and creative Marketing Assistant with over 6 years of experience and a professional focus on developing and facilitating unique brand campaigns for diverse clients. Exceptional research and presentation abilities, able to interpret data and report findings that lead to impactful programs that drive revenue and increase brand awareness across several industries. A great team player and contributor.

Talented marketer with a great sense of humor and 2 years of experience working for a television advertising agency developing brand campaigns for local clients. Imaginative storyteller, a dedicated problem-solver, self-motivating, detail-oriented, collaborative, and reliable. Collaborates with marketing teams to create humorous commercials that align with the company and clients’ goals and initiatives to increase brand awareness and encourage engagement.

Objective examples

Forward-thinking and creative individual seeking a challenging position to apply a combination of education and internship experience in the field of education. Qualified by demonstrated analytical, communication, creativity, and project management skills to assist in the development of marketing campaigns.

Adaptable marketing professional seeking to join an advertising firm that needs an exceptional strategic planner and public speaker. Able to maintain client relationships and increase customer retention by 50% compared to peers.

Marketing specialist

Strategic thinker with expertise at analyzing, planning, and implementing business initiatives to support and accomplish corporate goals and sales objectives. Demonstrated marketing talent to devise programs and initiatives that deliver a company's brand message to prospects and customers. Articulate value goals and utilize business-building solutions including sales reporting software, sales tools, strategies, and initiatives.

Creative risk-taker and problem solver who champions new ideas with a strict focus on bottom-line results. Incisive ability to make tough business decisions to transform organizations with forward-thinking strategies. Demonstrates a high level of in-depth knowledge of products with a keen understanding of competitor technologies. Excells by blending classical and digital marketing skills and technology to achieve a competitive edge.

Dynamic Marketing Specialist that can develop effective offline and online marketing programs. Proven history of managing internet marketing programs, getting the maximum return on a company’s marketing investment, and helping a company to understand the truly important aspects of any marketing program. Grasps consumer behavior trends and generates creative ideas. Dedicated to getting the best possible marketing results for each project.

Fast learner, detail-focused, highly motivated, and passionate individual with over 6 years of experience as a marketing specialist seeking a position with a national advertising firm. Applies exceptional problem solving, communication, and rapport-building skills to ensure client satisfaction.

Creative thinker and strategic decision maker that brings a hands-on approach with over 5 years of experience in advertising working under pressure and maintaining an upbeat, positive attitude. Seeking a role as a marketing specialist with a large agency.

Marketing associate

Recent college graduate with an MBA in Marketing and proven analytical and critical thinking skills. Quick learner and eager to learn and expand marketing capabilities. Demonstrated ability to identify problems and implement solid, creative solutions. Exceptional written documentation and verbal communication. Effective interpersonal and leadership skills with an enthusiastic, team player attitude. Establishes great client relationships to ensure high customer satisfaction.

Marketing Associate with 8 years of experience possessing strong analytical and critical thinking skills and a consistent record of anticipating issues and implementing solutions, while demonstrating sound judgment and a balanced, realistic understanding of situations. Exceptional communication with diverse audiences, including clients, media outlets, and marketing teams. Thrives in evolving, high-pressure environments where swift, effective decision-making is essential.

Self-motivated and dedicated Marketing Associate and Business Expert offering 15+ years of related experience assessing client needs, researching marketing trends, implementing campaigns, and delivering presentations. Proven history of taking on added responsibilities and successfully managing marketing teams for multimillion-dollar accounts. Demonstrates a “lead-by-example” mindset that creates a positive work environment and encourages productivity.

Willing and eager learner seeking an opportunity to contribute to a company’s goals and objectives as a mid-level marketing associate at a large company focused on tech software and applications. Demonstrates exceptional analytical, presentation, communication, and collaborative skills.

Seasoned marketing associate desiring a transition into management within the company. Seeking to apply leadership training and excellent customer relations ability towards team leadership and increased efficiency.

Marketing consultant

Over 6 years’ experience in Marketing Consultation. Possesses a strategic business sense, uncompromising work ethic and drive, and desire to create turnkey solutions and programs that meet clients’ strategic goals. Proven talent for identifying clients’ needs and translating them into tangible deliverables that generate revenue gains and increase brand value. Consistently achieves loyal support from managers, partners, and business owners.

Profit-minded and conscientious Marketing Consultant with 3 years’ experience and proven success developing strategies for a diverse range of clients in health, education, and technology. Uses a consultative approach to assess client needs and provide consistently successful marketing solutions. Recognizes opportunities initiated brand and market expansion. Remains calm and focused in deadline-driven, hectic environments where priorities are constantly changing.

Accomplished Senior Marketing Consultant with 12+ years’ experience providing consulting services to large-scale agencies and corporations. Possess a keen business sense and an affinity for technology to apply innovative marketing solutions to increase brand awareness and expand markets. Superior interpersonal skills and highly proficient in establishing and maintaining strategic client relationships while interfacing positively with people of all levels.

Highly self-motivated, enthusiastic, and results-oriented marketing consultant with 8 years of experience working with technology start-ups. Seeking a role to create innovative marketing solutions and messages that generate revenue gains and bring unique products to target audiences.

Marketing strategist

Highly motivated and accomplished marketing strategist with more than 6 years of outstanding experience with an exemplary command of SEO and SEM, customer relationship management, and strategy development. Possesses the skills to foster a competitive results-driven team environment through the use of great verbal and written communication abilities and a proven track record of achieving results.

Over three years of marketing and brand strategy experience involving researching data, evaluating online trends, and analyzing products and services. Demonstrates strong interpersonal skills with colleagues and clients, organizational and self-management, and attention to detail. Excels in both team-oriented and independent work environments. Able to shift priorities and help colleagues when urgencies arise or company strategies pivot.

Marketing Strategist Leader planning and implementing highly successful marketing campaigns that drive revenue and increase brand awareness to clients. Interprets market research data, including demographic, psychographic, and socio-economic data to develop strategic plans and advertisement campaigns for clients in the education and health industries. Oversees multiple projects and assures the completion of work on time and within budget.

MBA Graduate with 5 years of related experience seeking a position as a marketing strategist at an advertising agency to leverage education and hands-on expertise in handling strategic online initiatives that improve sales, expand market share, and increase customer loyalty.

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3 Content Marketing Specialist Resume Examples For 2024

Content Marketing Specialist Resume

Elegant content marketing specialist resume, clean content marketing specialist resume.

• Content Marketing Specialist Resume Writing 101

You specialize in your company’s content-based presence, optimizing their content to make it current, relevant, and downright delightful. You’re a pro at engaging with your company’s target audience and keeping them interested, generating leads and strategizing your way to peak discoverability.

But how do you make your resume just as engaging as your marketing content? How do you balance good looks and information?

Not to worry: I’ve been familiar with marketing and content creation for years, and I can help you get right where you want to be. Just refer to my seasoned tips and these 3 resume examples to get rolling!

or download as PDF

Related resume examples

• Marketing communications specialist
• Entry level marketing
• Senior marketing
• Marketing assistant

What Matters Most: Your Skills & Job History

Nothing says “skilled” like a content marketing specialist’s role! You’ll need to show recruiters what you’ve got right out the gates by listing the key abilities that you use to work your magic.

You can’t waste time on generic stuff here: Be specific about your skills, listing strategic areas and software tools by name. Every word should be highly relevant to your field, and each ability you highlight should make recruiters say “I’d love to see examples of this one!”

Check out these examples of nicely-honed skills that are extremely relevant to your profession for some inspiration:

9 Top Content Marketing Specialist Skills

• Google Analytics
• Trend Research
• Business Development
• Thought Leadership
• MS SharePoint

Sample Content Marketing Specialist Work Experience Bullet Points

So, after the ability to do something comes your awesome way of applying that potential! This is what recruiters want to see: How did you leverage your skills to excel in your role? How did you benefit your teammates and polish up the company image?

Make sure you include relevant points from all types of prior job roles–and even accomplishments from previous projects, too, if they fit the bill. The job itself doesn’t have to relate to content marketing as long as it shows that you’ve demonstrated what it takes to specialize in it!

The best way to make any relevant experience points truly pop is to back them up with quantifiable data that measures your positive impact. Always bring in metrics of your success.

Here are some sample experience points:

• Designed 3 social campaigns that resulted in an 84% audience growth rate and a 27% increase in social shares
• Analyzed social media engagement to identify high-performing campaigns for scalability, increasing brand reach by 28%
• Digitized library catalog of 10.2K+ items by converting print catalog items into online entries using OCLC & EOSi software to increase search efficiency by 11%
• Created 34+ content marketing initiatives to drive traffic, increasing revenue by 12% with a 6% boost in donor retention

Top 5 Tips For Your Content Marketing Specialist Resume

• Just as you’d do while planning out a marketing campaign, gauge your audience–in this case, it’s the recruiter. The recruiter has written or read the original job description, so analyze it for indicators of what to emphasize and reflect back in your resume.
• Yes: Check the description for each job ad and tweak those details for every position! It’s well worth the added effort (which won’t be as much as many people think anyway), and it will show that you’ve put in the time and taken the position seriously.
• Ensure that your template of choice is as organized, methodical, and sleek as your work is. Your best points, such as your skills and professional experience, should be put at the center stage. (And put your best accomplishments in noticeable areas within each section!)
• This sort of falls in line with tip #3–your resume can only be a page long or less. If you go past that, recruiters are less likely to read your resume. And if they do, they’ll probably wonder about your ability to prioritize and consolidate information.
• In content marketing, you already know that it’s all about action! You want to use active words like “designed” and “created” when you describe your achievements to engage with recruiters who read your resume.

I knew you were probably waiting for this one! As a content marketing specialist, you’re bound to want to make your resume look as awesome as you can. And you also understand that it’s important to look professional–so keep colors and fonts understated, clear, and highly readable.

Yes: Sometimes people grasp for metrics to quantify what they’ve achieved and wind up with “floating” numbers like project counts or how many hours they spent on an initiative. These details are best saved for a more in-depth interview discussion. For your resume, focus on highlighting the results of your impact!

Don’t worry if you have to trim away some really good accomplishments to shorten your resume. They’ll make great building blocks for your cover letter to round off your application!

• Resume Examples
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Marketing Specialist Resume Example

Tried and tested resume example for your next job in 2024. Get a jump-start, by editing this Marketing Specialist resume example. Just update this example with your details, download and launch your career to new heights today!

How to write a marketing specialist resume

Marketing Specialists are an integral aspect of any business in analyzing marketing strategies and carrying out ways to maximize revenues and investment income. Standard job tasks entail analysis, evaluating customer requirements, documenting and sales records, and tracking marketing efforts.

Employers searching for a marketing specialist will pick the ideal applicants by concentrating on one criterion: experience. A generic resume will demonstrate shallow expertise with an extensive range of characteristics and qualifications. However, an ideal marketing specialist resume will showcase in-depth technological skills by targeting a particular area. A sloppy resume can pin you as a non-specialist and will put you in a rejection pile. A unique marketing specialist resume must demonstrate a positive mindset and the willingness to take on challenges and create new ideas. Employ one of the  HipCV resume templates  and valuable resources while designing your resume and compose a successful marketing specialist resume to get your ideal job.  

 This tutorial will highlight the following topics;

• Tips on how to construct a marketing specialist resume that will give you multiple interviews.
• Pointers and explanations on placing marketing specialist skills and accomplishments on a resume.
• Useful hints on how to illustrate your marketing specialist's relevant experience on a resume to land your ideal job.
• A marketing specialist sample resume to begin creating your specific resume.

Job market outlook for Marketing Specialists

As per the Bureau of Labor Statistics, the yearly salary of Marketing Specialists to Consultants will range from $45,000 to $200,000. It is one of the most highly paid occupations, and marketing specialist's resumes can extend to any sector as it is crucial for overall growth. As per BLS, marketing positions will rise from 9percent to 19percent by 2024.

Profile summary

Outline the significant successes and qualities in your profile summary. Make sure to incorporate as many relevant action verbs and industry-related knowledge. Marketing specialists have a crucial role in the growth of many businesses, so it is essential to mention the core qualities that show your skills and achievements. 

The profile summary is a description of the verifiable documentation and qualifications provided in the resume. The basic concept in formulating a profile summary is to specify the specific marketing skills that relate to the hiring manager. A profile summary aims to persuade the potential employer to review your impressive resume without missing any segments. Take a look at the following samples of the profile summary of marketing specialist resumes.

Improving the internal ties of medical facilities by offering informative marketing predictions, powerful advertising approaches, and strategic outreach programs.

Seeking an inspiring and demanding opportunity in sales or marketing by encouraging me to excel and progress while utilizing my professional experience and exceptional sales, marketing, public relations, and managerial abilities. Also, an opportunity to meet my professional and personal ambitions for business to take on obligations and collaborate with clients to expand their presence.

Competent Marketing specialist with an Associate degree in Marketing strategy and comprehensive expertise in boosting 60 percent turnover of online food ordering websites.

Fashion Designer Tried and tested resume example for your next job in 2024. Get a jump-start, by editing this Fashion Designer resume example. Just update this example with your details, download and launch your career to new heights today!

The unifying strength of your resume is the documentation of your relevant experience. It is necessary that applicants explicitly relate to transferable skills gained in previous roles, adequate to the present position. The specifics of the expertise and background in bullet points are another design modification to add to your resume.

In the last ten years, the marketing industry has undergone significant improvements and creative developments. The classification of work experience before a decade is, therefore, irrelevant. If you've had extensive marketing background before ten years, compress it into concise facts.

When relating to your former employers, always state the financial value and essence of the business. It eliminates the hiring manager's job to carry out a background check on your qualified reliance. Another essential element of the relevant experience segment, whereby hiring managers concentrate, is the innovative technological accomplishments regarding the job position. If there was a contribution by you to boost your former employer's revenue by more than 15 percent over a six - month duration with creative marketing or computer skills, list it with statistics and quotes to assess your practical knowledge in marketing.

Your operational skills are the main competencies that are indispensable for a successful marketing specialist. Your experience in computer programs regarding the marketing field captivates the hiring manager instantly. Mention the collection of innovative skills that you have gained over years of marketing experience would also outperform other applicants. 

If you identify the marketing applications you relied on before, make sure to specify them in bullet points individually for quick browsing of the reader. The preceding web-based frameworks that a marketing specialist utilizes are Google Analytics, Twitter, Adobe Marketing Platform, Twitter, and Instagram. The technological skills and computer skills together strengthen your marketing base in the resume. Choose distinct and relevant action verbs that are present in professional resumes. Here is a list of strong action verbs to integrate when composing your marketing specialist resume;

• Collaborate
• Demonstrate

List of hard skills for a marketing specialist resume;

• Outreach marketing
• Email marketing

List of soft skills for a marketing specialist resume;

• Multi-tasking
• Organization
• Communication
• Interpersonal skills
• Problem-solving
• Adaptability
• Collaboration
• Time management

If you are a new marketing student, you can mention the academic attributes in your education segment. On the opposite, marketing specialist with substantial practical exposure may include their university name with GPA or SAT grades to improve your professional marketing backbone. 

It is pivotal that prospective employers search for applicants with technically proficient educational achievements. If you have dropped out or missed your schooling, it is better to address your specialty, university, and grades without any timeframe for the optimum outcome. For those who progressed with summa cum laude or other recognitions in school or graduate education, make sure to include it as the initial point in your academic segment.

Digital Marketer Tried and tested resume example for your next job in 2024. Get a jump-start, by editing this Digital Marketer resume example. Just update this example with your details, download and launch your career to new heights today!

• Employ the reverse-chronological style for the marketing specialist's resume. Your experience and main accomplishments will become more well-known.
• It is better to incorporate plain, functional resume fonts. Look for a maximum of 10-14 pt. 
• Opt for a single-page resume length unless you have several years of industry experience.
• Start the marketing specialist's resume with an impressive profile summary. Then write about your background and qualifications.
• Position your marketing skills in a specific skill segment. Also, add formal credentials, interests, and state your participation in professional organizations.

Do's and Don't of marketing specialist resume

• Use statistics, numbers, and industry-specific terminology to explain your professional qualifications.
• Structure your resume by employing the keyword enhancement and the related skills required by the recruiter.
• Mention your accomplishments that showcase the soft skills that are essential to your position.
• It is sensible to compress the segment with significant points rather than inserting unnecessary experiences into your resume.
• Don't deceive about your resuming experience covering the holes in your resume.
• Do not write false statements without proper evidence or context.

Marketing Specialist resume example for professional summary, skills and job description

Marketing Specialist resume professional summary

A versatile and diverse marketing specialist with an impeccable record in marketing planning and execution. Qualified in developing and executing awareness-raising strategies, solidifying branding and building trust for end-users.

Marketing Specialist resume skills

• Google Analytics
• Digital Marketing
• Marketing Strategy and Research
• Social Networking

Marketing Specialist resume job description

• Develop successful brand marketing techniques for each client and supporting them get recognized in the neighborhood with the right option of my items to accomplish our objectives within their finances.
• Help account managers in marketing goods by increasing the provision of suitable promotional tools, strategies and by encouraging timely and efficient contact.
• Engage and attract consumers and resolve customer questions and concerns. 
• Construct, suggest and execute plans to preserve and improve the annual profitability of the firm.

Online Marketing Specialist resume example for professional summary, skills and job description

Online Marketing Specialist resume professional summary

Performance-oriented marketing expert specializing in business strategy, growth and development of customer relations. Recognition and potential to close challenging transactions, attract more clients, and raise business performance.

Online Marketing Specialist resume skills

• Marketing Communications
• Project Management
• Event Planning
• Compliance & Safety
• Marketing Research and Strategy
• Facilitation & Moderation

Online Marketing Specialist resume job description

• Organized the layout and website development, utilizing insight information collected from the e-commerce network, and google data statistics.
• Produce a catalog for all web advertisements, including the digital advertising, conversion tracking, email content, categories, social media marketing.
• Operated social media ads to draw new buyers and create a strong social network and engagement around the product.
• Employed orm programs to monitor feedback and suggestions on product results and customer service.

Sales and Marketing Specialist resume example for professional summary, skills and job description

Sales And Marketing Specialist resume professional summary

Professional creative branding with experience in the development of exceptional and insightful promotional efforts as well as effective customer relationship building.

Sales And Marketing Specialist resume skills

• Time Management
• Email Marketing
• Event Coordination
• Customer Relations

Sales And Marketing Specialist resume job description

• Operated with home creators and companies to produce innovative advertising material.
• Formation and execution of promotional activities for funding and product growth, serving as the primary base of the marketing team for CPA ground sales workers.
• Prepare and promote the production of relevant marketing plans, innovative e-mail advertising techniques, customer analysis criteria, and field equipment.
• Establish and own a systematic marketing approach and project development tasks.

Lead Digital Marketing Specialist resume example for professional summary, skills and job description

Lead Digital Marketing Specialist resume professional summary

Marketing specialist seeking for a new position that will rely on experience and skills in online marketing, SEO, analysis, endorsement and branding and offer possibilities for the development. Comprehensive background of marketing and advertisement through internet - based technologies and e-commerce tactics. Absolute control over all relevant aspects involved in the positioning of the product, from defining, implementing marketing strategies to orientation. Assess and evaluate the effect of the project on performance measures.

Lead Digital Marketing Specialist resume skills

• Web Development Strategy
• Marketing Strategy
• Print Advertising
• Social Media Management
• Direct Response Marketing
• Traditional Advertising

Lead Digital Marketing Specialist resume job description

• Build advertising components that successfully address and endorse the company and its goods.
• Implemented monitoring and review of evidence on the use of product lines to create and manage a better sight of how the commodities are working.
• Acquires promotional content and guarantees that publicity complies with the company standards.
• Increase sales volume by regional basis and focused promotions and collaboration with outside distribution.
• Contribute to the creation of sales promotion assistance items, which include e-mail marketing frameworks.

Social Media Marketing Specialist resume example for professional summary, skills and job description

Social Media Marketing Specialist resume professional summary

Digital marketing specialist with eight of extensive knowledge in commercial, B2B and non-profit advertising. Experience in the creation, composing and management of internet sites and online outlets. Witnessed the production of reciprocal material: official announcements, promotional material, online posts and e-mail messages.

Social Media Marketing Specialist resume skills

• Microsoft Office
• Loyalty Programs
• Direct Mail Campaigns
• Time-Management
• Inventory Management
• Budgets Branding

Social Media Marketing Specialist resume job description

• Review social networking, build content material for Linkedin and make suggestions on creative ways to enhance the influence of online media platforms
• Initiated Facebook account for business, submitted user feedback to the customer support group, and continues to facilitate user experience with account maintenance.
• Act in conjunction with the HR division on related tasks and event preparation.
• Recently, work has been undertaken across branches to execute a framework upgrade.
• Promote the organization intranet to include control of schedules and content fabrication.
• Work in collaboration with the visual artist and compliance staff to make ads to direct consumers to the course.

Web Marketing Specialist resume example for professional summary, skills and job description

Web Marketing Specialist resume professional summary

Extensive experience in communications, project management and initiatives in leading institutions for a broad range of clients. Optimally and successfully implemented 60+ advertising strategies throughout employment, recognizing client desires, target audiences and business dynamics and interpreting data and unique response to strategic planning for positive achievement.

Web Marketing Specialist resume skills

• Sustaining Change
• Coaching & Mentoring
• Innovative Leadership
• Team Building
• Training & Development

Web Marketing Specialist resume job description

• Supervise the marketing campaign and operations of various product divisions for the enhancement of brand building, market dominance and revenue development.
• Establish and encourage business model in line with global strategies and business goals.
• Design and monitor promotional strategies and programs, such as project monitoring and enforcement.
• Review campaign records, such as the rate of investment on marketing events and submit key performance indicators to executives.
• Assist marketing initiatives through advertising materials and trend analysis.
• Help stakeholders in the planning of strategic correspondence and reports.

One of the necessary criteria of a marketer is the specific and ideal blend of proposals for pitching any brand, including one's persona to another. Take a look at different resume examples before submitting the final one that encompasses the fascination and value in language. 

Start by agreeing on one format and structure to implement it throughout the resume. The two main resume-formats that apply to a marketing specialist curriculum vitae are reverse-chronological order and functional . The chronological style resume projects with a timeframe and the latter contain major strengths to classify points without a time sequence. For those with holes in jobs or schooling, they must focus on a functional resume format.

Here is a recap of this post;

• The entry-level marketing curriculum vitae does not qualify for an expansive experience segment as the marketing specialist resume. 
• Give your resume a unique appeal and insert adequate expertise, and it is better to opt for a  one-page resume  and structure it properly. Do not fill it unnecessarily, and make proper use of blank space.
•  Customize the marketing specialist's resume to the job description. Note that your job requirements and qualifications must aim at a particular job posting.
• When writing a resume for a marketing trainee or an entry-level position, consider detailing your educational achievements. 
• Confirm that you're a versatile applicant. Include your credentials, preferences, and involvement in a professional organization.

Check out HipCV guide on Time Management Skills , resume writing , cover letter writing , hard skills , soft skills , CV writing , cover letter fonts , resume fonts , interview tips , health and safety engineer cover letter writing tips , how to become a health and safety engineer , graphic designer cover letter tips , how to become a graphic designer , digital marketer resume example .

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