how to rate a good presentation

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Enhance your presentation skills

Discover coaching that transforms your public speaking and boosts your confidence in presenting.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

How to write a speech that your audience remembers, how to make a presentation interactive and exciting, 3 stand-out professional bio examples to inspire your own, tell a story they can't ignore these 10 tips will teach you how, reading the room gives you an edge — no matter who you're talking to, your guide to what storytelling is and how to be a good storyteller, writing an elevator pitch about yourself: a how-to plus tips, 18 effective strategies to improve your communication skills, similar articles, how to pitch ideas: 8 tips to captivate any audience, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, how to not be nervous for a presentation — 13 tips that work (really), 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

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14 Practical Tips to Improve Your Presentation Skills

• The Speaker Lab
• May 11, 2024

Table of Contents

Ever felt complete dread and fear at the thought of stepping up to deliver a presentation? If so, you’re not alone. The fear of public speaking is more common than you might think, but with the right presentation skills , it’s a hurdle that can be overcome.

In this article, we’ll help you master basic confidence-building techniques and conquer advanced communication strategies for engaging presentations. We’ll explore how body language and eye contact can make or break your connection with your audience; delve into preparation techniques like dealing with filler words and nervous habits; discuss tailoring content for different audiences; and much more.

Whether you’re prepping for job interviews or gearing up for big presentations, being prepared is key. With adequate practice and the proper attitude, you can crush your speech or presentation!

Mastering the Basics of Presentation Skills

Presentation skills are not just about speaking in front of a crowd. It’s also about effective communication, audience engagement, and clarity. Mastering these skills can be transformative for everyone, from students to corporate trainers.

Building Confidence in Presentations

Becoming confident when presenting is no small feat. But fear not. Even those who feel jittery at the mere thought of public speaking can become masters with practice and patience. Just remember: stage fright is common and overcoming it is part of the process towards becoming an effective presenter.

Taking deep breaths before you start helps calm nerves while visualizing success aids in building confidence. Also, know that nobody minds if you take a moment to gather your thoughts during your presentation—everybody minds more if they cannot understand what you’re saying because you’re rushing.

The Role of Practice in Enhancing Presentation Skills

In line with old wisdom, practice indeed makes perfect, especially when improving presentation skills. Consistent rehearsals allow us to fine-tune our delivery methods like maintaining eye contact or controlling body language effectively.

You’ll learn better control over filler words through repeated drills. Plus, the extra practice can help you troubleshoot any technical glitches beforehand, saving you the sudden panic during your actual presentations.

Remember that great presenters were once beginners too. Continuous effort will get you there sooner rather than later.

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Body Language and Eye Contact in Presentations

The effectiveness of your presentation can hinge on more than just the words you say. Just as important is your body language .

Impact of Posture on Presentations

Your posture speaks volumes before you utter a word. Standing tall exudes confidence while slouching could signal nervousness or lack of preparation.

If there’s one lesson to take away from our YouTube channel , it’s this: good presenters know their message but great ones feel it through every fiber (or muscle) of their being. The audience can sense that energy when they see open body language rather than crossed arms.

Maintaining Eye Contact During Your Presentation

Eyes are often called windows to the soul for a reason. They’re communication powerhouses. Making eye contact helps build trust with your audience members and keeps them engaged throughout your speech.

Avoid staring at note cards or visual aids too much as this might give an impression that you’re unprepared or uncertain about your chosen topic. Instead, aim to maintain eye contact between 50% of the time during presentations. This commonly accepted “50/70 rule” will help you exhibit adequate confidence to your audience.

If stage fright has gotten a hold on you, take deep breaths before you start speaking in order to stay calm. Make sure that fear doesn’t disrupt your ability to maintain eye-contact during presentations.

If body language and eye contact still feel like a lot to manage during your big presentation, remember our golden rule: nobody minds small mistakes. It’s how you handle questions or mishaps that truly makes a difference—so stay positive and enthusiastic.

Preparation Techniques for Successful Presentations

Presentation skills are like a craft that requires meticulous preparation and practice. Aspects like visual aids and time management contribute to the overall effectiveness of your delivery.

The first step towards delivering an impactful presentation is research and organization. The content should be well-researched, structured logically, and presented in simple language. This will make sure you deliver clear messages without any room for misinterpretation.

Dealing with Filler Words and Nervous Habits

Nervous habits such as excessive use of filler words can distract from your message. Luckily, there are plenty of strategies that can address these issues. For instance, try taking deep breaths before speaking or using note cards until fluency is achieved. In addition, practice regularly to work on eliminating these verbal stumbling blocks.

Avoiding Distractions During Presentations

In a digital age where distractions abound, maintaining focus during presentations has become an even more crucial part of the preparation process. This video by motivational speaker Brain Tracy provides insights on how one could achieve this level of focus required for effective presentations.

Maintaining Confidence Throughout Your Presentation

Confidence comes from thorough understanding of the chosen topic combined with regular practice sessions before the big day arrives. Make use of note cards or cue cards as needed but avoid reading from them verbatim.

Taking control over stage fright starts by arriving early at the venue so that you familiarize yourself with the surroundings, which generally calms nerves down considerably. So next time you feel nervous before a big presentation, remember—thorough preparation can make all the difference.

Engaging Your Audience During Presentations

Connecting with your audience during presentations is an art, and mastering it can take your presentation skills to the next level. Making the message conveyed reach an emotional level is essential, not just conveying facts.

Understanding Your Target Audience

The first step towards engaging your audience is understanding them. Tailor the content of your presentation to their needs and interests. Speak in their language—whether that be professional jargon or everyday slang—to establish rapport and ensure comprehension.

An effective presenter understands who they’re speaking to, what those individuals care about, and how best to communicate complex ideas understandably.

Making Complex Information Understandable

Dense data or complicated concepts can lose even the most interested listener if presented ineffectively. Breaking your key points down into manageable chunks helps maintain attention while promoting retention. Analogies are especially useful for this purpose as they make unfamiliar topics more relatable.

Audience Participation & Questions: A Two-Way Street

Incorporating opportunities for audience participation encourages engagement at another level. It allows listeners to become active participants rather than passive receivers of knowledge.

Consider techniques like live polls or interactive Q&A sessions where you invite questions from attendees mid-presentation instead of saving all queries until the end.

This gives you a chance not only engage but also address any misunderstandings right on spot.

• Treat each question asked as an opportunity—it’s evidence someone has been paying attention. Even challenging questions should be welcomed as they demonstrate an engaged, thoughtful audience.
• Encourage participation. It can be as simple as a show of hands or the use of interactive technologies for live polling during your presentation. This keeps your audience active and invested in the content.

Remember, your presentation isn’t just about putting on a show—it’s about meaningful interaction.

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Presentation Skills in Specific Contexts

Whether you’re nailing your next job interview, presenting an exciting marketing campaign, or delivering insightful educational content, the context matters. Let’s take a look.

The Art of Job Interviews

A successful job interview often hinges on effective communication and confidence. Here, the target audience is usually small but holds significant influence over your future prospects. Body language plays a crucial role; maintain eye contact to show sincerity and interest while open body language communicates approachability.

Bullet points summarizing key experiences are also helpful for quick recall under pressure. This allows you to present your chosen topic with clarity and positive enthusiasm without relying heavily on note or cue cards.

Pitching in Public Relations & Marketing

In public relations (PR) and marketing contexts, presentations need to capture attention quickly yet hold it long enough to deliver key messages effectively. Visual aids are valuable tools here—they help emphasize points while keeping the audience engaged.

Your aim should be highlighting presentation benefits that resonate with potential clients or partners, making them feel as though ignoring such opportunities would mean missing out big time.

Educational Presentations

An educational setting demands its own unique set of presentation skills where deep understanding trumps flashy visuals. You must make complex information understandable without oversimplifying essential details—the use of analogies can be beneficial here.

Keeping the audience’s attention is critical. Encourage questions and participation to foster a more interactive environment, enhancing learning outcomes for all audience members.

Tips for Becoming a Great Presenter

No single method is suitable for everyone when it comes to speaking in public. However, incorporating continuous improvement and practice into your routine can make you an exceptional presenter.

Tailor Your Presentation to Your Audience

Becoming an excellent speaker isn’t just about delivering information; it’s also about making a connection with the audience. So make sure that you’re taking setting, audience, and topic into consideration when crafting your presentation. What works for one audience may not work for another, so be sure to adapt your presentation styles according to the occasion in order to be truly effective.

The Power of Practice

The art of mastering public speaking skills requires practice —and lots of it . To become a great presenter, focus on improving communication skills through practice and feedback from peers or mentors. Try to seek feedback on every speech delivered and incorporate those pointers in your future presentations. Over time, this cycle of delivery-feedback-improvement significantly enhances your ability to connect with audiences and convey ideas effectively.

If you’re looking for examples of good speakers, our speech breakdowns on YouTube provide excellent examples of experienced presenters who masterfully utilize speaking techniques. Analyzing their strategies could give you great ideas for enhancing your own style.

Finding Your Style

A crucial part of captivating any audience lies in how you deliver the message rather than the message itself. Developing a unique presentation style lets you stand out as an engaging speaker who commands attention throughout their talk. Through — you guessed it — practice, you can develop a personal presentation style that resonates with listeners while showcasing your expertise on the chosen topic.

Your body language plays a pivotal role here: open gestures communicate confidence and enthusiasm towards your subject matter, two qualities essential for keeping audiences hooked. Similarly, using vocal variety adds dynamism to speeches by emphasizing points when needed or creating suspense during storytelling parts of your talk.

Cultivating Passion & Enthusiasm

Showcasing genuine passion for the subject helps keep listeners engaged throughout even lengthy presentations. Sharing stories related to the topic or expressing excitement about sharing knowledge tends to draw people in more than mere data recitation ever could.

Recognize that everybody is distinctive; don’t expect identical results from every speaker. The path to becoming a great presenter involves recognizing your strengths and working tirelessly on areas that need improvement.

FAQs on Presentation Skills

What are good presentation skills.

Good presentation skills include a clear message, confident delivery, engaging body language, audience understanding, and interaction. They also involve effective preparation and practice.

What are the 5 steps of presentation skills?

The five steps of presenting include: planning your content, preparing visual aids if needed, practicing the delivery aloud, performing it with confidence, and finally post-presentation reflection for improvements.

What are the 5 P’s of presentation skills?

The five P’s stand for Preparation (researching your topic), Practice (rehearsing your talk), Performance (delivering with confidence), Posture (standing tall), and Projection (using a strong voice).

What are your presentation skills?

Your personal set of abilities to deliver information effectively is what we call your presentation skill. It can encompass public speaking ability, clarity in speech or writing as well as visual communication talent.

Mastering presentation skills isn’t an overnight process, but practice and perseverance will put you well on your way to becoming an effective speaker.

You’ve learned that confidence plays a crucial role in effective presentations, so take deep breaths, make eye contact, and keep your body language open. As always, preparation is key. Tackle filler words head-on and get comfortable with visual aids for impactful storytelling.

Remember the importance of audience engagement — it’s all about understanding their needs and tailoring your content accordingly. This way, complex information turns into digestible insights.

Above all else: practice! After all, nothing beats experience when it comes to improving public speaking abilities.

• Last Updated: May 9, 2024

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What Are Effective Presentation Skills (and How to Improve Them)

Presentation skills are essential for your personal and professional life. Learn about effective presentations and how to boost your presenting techniques.

At least seven out of 10 Americans agree that presentation skills are essential for a successful career [ 1 ]. Although it might be tempting to think that these are skills reserved for people interested in public speaking roles, they're critical in a diverse range of jobs. For example, you might need to brief your supervisor on research results.

Presentation skills are also essential in other scenarios, including working with a team and explaining your thought process, walking clients through project ideas and timelines, and highlighting your strengths and achievements to your manager during performance reviews.

Whatever the scenario, you have very little time to capture your audience’s attention and get your point across when presenting information—about three seconds, according to research [ 2 ]. Effective presentation skills help you get your point across and connect with the people you’re communicating with, which is why nearly every employer requires them.

Understanding what presentation skills are is only half the battle. Honing your presenting techniques is essential for mastering presentations of all kinds and in all settings.

What are presentation skills?

Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images.

You'll make presentations at various times in your life. Examples include:

Making speeches at a wedding, conference, or another event

Making a toast at a dinner or event

Explaining projects to a team 

Delivering results and findings to management teams

Teaching people specific methods or information

Proposing a vote at community group meetings

Pitching a new idea or business to potential partners or investors

Why are presentation skills important? 

Delivering effective presentations is critical in your professional and personal life. You’ll need to hone your presentation skills in various areas, such as when giving a speech, convincing your partner to make a substantial purchase, and talking to friends and family about an important situation.

No matter if you’re using them in a personal or professional setting, these are the skills that make it easier and more effective to convey your ideas, convince or persuade others, and experience success. A few of the benefits that often accompany improving your presentation skills include:

Enriched written and verbal communication skills

Enhanced confidence and self-image

Boosted critical thinking and problem-solving capabilities

Better motivational techniques

Increased leadership skills

Expanded time management, negotiation, and creativity

The better your presenting techniques, the more engaging your presentations will be. You could also have greater opportunities to make positive impacts in business and other areas of your life.

Effective presentation skills

Imagine yourself in the audience at a TED Talk or sitting with your coworkers at a big meeting held by your employer. What would you be looking for in how they deliver their message? What would make you feel engaged?

These are a few questions to ask yourself as you review this list of some of the most effective presentation skills.

Verbal communication

How you use language and deliver messages play essential roles in how your audience will receive your presentation. Speak clearly and confidently, projecting your voice enough to ensure everyone can hear. Think before you speak, pausing when necessary and tailoring the way you talk to resonate with your particular audience.

Body language

Body language combines various critical elements, including posture, gestures, eye contact, expressions, and position in front of the audience. Body language is one of the elements that can instantly transform a presentation that would otherwise be dull into one that's dynamic and interesting.

Voice projection

The ability to project your voice improves your presentation by allowing your audience to hear what you're saying. It also increases your confidence to help settle any lingering nerves while also making your message more engaging. To project your voice, stand comfortably with your shoulders back. Take deep breaths to power your speaking voice and ensure you enunciate every syllable you speak.

How you present yourself plays a role in your body language and ability to project your voice. It also sets the tone for the presentation. Avoid slouching or looking overly tense. Instead, remain open, upright, and adaptable while taking the formality of the occasion into account.

Storytelling

Incorporating storytelling into a presentation is an effective strategy used by many powerful public speakers. It has the power to bring your subject to life and pique the audience’s curiosity. Don’t be afraid to tell a personal story, slowly building up suspense or adding a dramatic moment. And, of course, be sure to end with a positive takeaway to drive your point home.

Active listening

Active listening is a valuable skill all on its own. When you understand and thoughtfully respond to what you hear—whether it's in a conversation or during a presentation—you’ll likely deepen your personal relationships and actively engage audiences during a presentation. As part of your presentation skill set, it helps catch and maintain the audience’s attention, helping them remain focused while minimizing passive response, ensuring the message is delivered correctly, and encouraging a call to action.

Stage presence

During a presentation, projecting confidence can help keep your audience engaged. Stage presence can help you connect with your audience and encourage them to want to watch you. To improve your presence, try amping up your normal demeanor by infusing it with a bit of enthusiasm. Project confidence and keep your information interesting.

Watch your audience as you’re presenting. If you’re holding their attention, it likely means you’re connecting well with them.

Self-awareness

Monitoring your own emotions and reactions will allow you to react well in various situations. It helps you remain personable throughout your presentation and handle feedback well. Self-awareness can help soothe nervousness during presentations, allowing you to perform more effectively.

Writing skills

Writing is a form of presentation. Sharp writing skills can help you master your presentation’s outline to ensure you stay on message and remain clear about your objectives from the beginning until the end. It’s also helpful to have strong writing abilities for creating compelling slides and other visual aids.

Understanding an audience

When you understand your audience's needs and interests, you can design your presentation around them. In turn, you'll deliver maximum value to them and enhance your ability to make your message easy to understand.

Learn more about presentation skills from industry experts at SAP:

How to improve presentation skills

There’s an art to public speaking. Just like any other type of art, this is one that requires practice. Improving your presentation skills will help reduce miscommunications, enhance your time management capabilities, and boost your leadership skills. Here are some ways you can improve these skills:

Work on self-confidence.

When you’re confident, you naturally speak more clearly and with more authority. Taking the time to prepare your presentation with a strong opening and compelling visual aids can help you feel more confident. Other ways to improve your self-confidence include practicing positive self-talk, surrounding yourself with positive people, and avoiding comparing yourself (or your presentation) to others.

Develop strategies for overcoming fear.

Many people are nervous or fearful before giving a presentation. A bad memory of a past performance or insufficient self-confidence can contribute to fear and anxiety. Having a few go-to strategies like deep breathing, practicing your presentation, and grounding can help you transform that fear into extra energy to put into your stage presence.

Learn grounding techniques.

Grounding is any type of technique that helps you steer your focus away from distressing thoughts and keeps you connected with your present self. To ground yourself, stand with your feet shoulder-width apart and imagine you’re a large, mature tree with roots extending deep into the earth—like the tree, you can become unshakable.

Learn how to use presentation tools.

Visual aids and other technical support can transform an otherwise good presentation into a wow-worthy one. A few popular presentation tools include:

Canva: Provides easy-to-design templates you can customize

Powtoon: Animation software that makes video creation fast and easy

PowerPoint: Microsoft's iconic program popular for dynamic marketing and sales presentations

Practice breathing techniques.

Breathing techniques can help quell anxiety, making it easier to shake off pre-presentation jitters and nerves. It also helps relax your muscles and get more oxygen to your brain.  For some pre-presentation calmness, you can take deep breaths, slowly inhaling through your nose and exhaling through your mouth.

While presenting, breathe in through your mouth with the back of your tongue relaxed so your audience doesn't hear a gasping sound. Speak on your exhalation, maintaining a smooth voice.

Gain experience.

The more you practice, the better you’ll become. The more you doanything, the more comfortable you’ll feel engaging in that activity. Presentations are no different. Repeatedly practicing your own presentation also offers the opportunity to get feedback from other people and tweak your style and content as needed.

Tips to help you ace your presentation

Your presentation isn’t about you; it’s about the material you’re presenting. Sometimes, reminding yourself of this ahead of taking center stage can help take you out of your head, allowing you to connect effectively with your audience. The following are some of the many actions you can take on the day of your presentation.

Arrive early.

Since you may have a bit of presentation-related anxiety, it’s important to avoid adding travel stress. Give yourself an abundance of time to arrive at your destination, and take into account heavy traffic and other unforeseen events. By arriving early, you also give yourself time to meet with any on-site technicians, test your equipment, and connect with people ahead of the presentation.

Become familiar with the layout of the room.

Arriving early also gives you time to assess the room and figure out where you want to stand. Experiment with the acoustics to determine how loudly you need to project your voice, and test your equipment to make sure everything connects and appears properly with the available setup. This is an excellent opportunity to work out any last-minute concerns and move around to familiarize yourself with the setting for improved stage presence.

Listen to presenters ahead of you.

When you watch others present, you'll get a feel for the room's acoustics and lighting. You can also listen for any data that’s relevant to your presentation and revisit it during your presentation—this can make the presentation more interactive and engaging.

Use note cards.

Writing yourself a script could provide you with more comfort. To prevent sounding too robotic or disengaged, only include talking points in your note cards in case you get off track. Using note cards can help keep your presentation organized while sounding more authentic to your audience.

Learn to deliver clear and confident presentations with Dynamic Public Speaking from the University of Washington. Build confidence, develop new delivery techniques, and practice strategies for crafting compelling presentations for different purposes, occasions, and audiences.

Article sources

Forbes. “ New Survey: 70% Say Presentation Skills are Critical for Career Success , https://www.forbes.com/sites/carminegallo/2014/09/25/new-survey-70-percent-say-presentation-skills-critical-for-career-success/?sh=619f3ff78890.” Accessed December 7, 2022.

Beautiful.ai. “ 15 Presentation and Public Speaking Stats You Need to Know , https://www.beautiful.ai/blog/15-presentation-and-public-speaking-stats-you-need-to-know. Accessed December 7, 2022.

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How to Give Effective Presentation Feedback

A conversation with sam j. lubner, md, facp.

Giving an effective scientific presentation, like all public speaking, is an acquired skill that takes practice to perfect. When delivered successfully, an oral presentation can be an invaluable opportunity to showcase your latest research results among your colleagues and peers. It can also promote attendee engagement and help audience members retain the information being presented, enhancing the educational benefit of your talk, according to Sam J. ­Lubner, MD, FACP , Associate Professor of Medicine and Program Director, Hematology-Oncology Fellowship, at the University of Wisconsin Carbone Cancer Center, and a member of ASCO’s Education Council.

Sam J. ­Lubner, MD, FACP

In 2019, the Education Council launched a pilot program to provide a group of selected speakers at the ASCO Annual Meeting with feedback on their presentations. Although some of the reviewers, which included members of the Education Council and Education Scholars Program, as well as ASCO’s program directors, conveyed information to the presenters that was goal-referenced, tangible, transparent, actionable, specific, and personalized—the hallmarks of effective feedback—others provided comments that were too vague to improve the speaker’s performance, said Dr. Lubner. For example, they offered comments such as “Great session” or “Your slides were too complicated,” without being specific about what made the session “great” or the slides “too complicated.”

“Giving a presentation at a scientific meeting is different from what we were trained to do. We’re trained to take care of patients, and while we do have some training in presentation, it usually centers around how to deliver clinical information,” said Dr. Lubner. “What we are trying to do with the Education Council’s presentation feedback project is to apply evidence-based methods for giving effective feedback to make presentations at ASCO’s Annual Meeting, international meetings, symposia, and conferences more clinically relevant and educationally beneficial.”

GUEST EDITOR

The ASCO Post talked with Dr. Lubner about how to give effective feedback and how to become a more effective presenter.

Defining Effective Feedback

Feedback is often confused with giving advice, praise, and evaluation, but none of these descriptions are exactly accurate. What constitutes effective feedback?

When I was looking over the literature on feedback to prepare myself on how to give effective feedback to the medical students and residents I oversee, I was amazed to find the information is largely outdated. For example, recommendations in the 1980s and 1990s called for employing the “sandwich” feedback method, which involves saying something positive, then saying what needs to be improved, and then making another positive remark. But that method is time-intensive, and it feels disingenuous to me.

What constitutes helpful feedback to me is information that is goal-referenced, actionable, specific, and has immediate impact. It should be constructive, descriptive, and nonjudgmental. After I give feedback to a student or resident, my next comments often start with a self-reflective question, “How did that go?” and that opens the door to further discussion. The mnemonic I use to provide better feedback and achieve learning goals is SMART: specific, measurable, achievable, realistic, and timely, as described here:

• Specific: Avoid using ambiguous language, for example, “Your presentation was great.” Be specific about what made the presentation “great,” such as, “Starting your presentation off with a provocative question grabbed my attention.”
• Measurable: Suggest quantifiable objectives to meet so there is no uncertainty about what the goals are. For example, “Next time, try a summary slide with one or two take-home points for the audience.”
• Achievable: The goal of the presentation should be attainable. For example, “Trim your slides to no more than six lines per slide and no more than six words per line; otherwise, you are just reading your slides.”
• Realistic: The feedback you give should relate to the goal the presenter is trying to achieve. For example, “Relating the research results back to an initial case presentation will solidify the take-home point that for cancer x, treatment y is the best choice.”
• Timely: Feedback given directly after completion of the presentation is more effective than feedback provided at a later date.

The ultimate goal of effective feedback is to help the presenter become more adept at relaying his or her research in an engaging and concise way, to maintain the audience’s attention and ensure that they retain the information presented.

“Giving a presentation at a scientific meeting is different from what we were trained to do.” — Sam J. Lubner, MD, FACP Tweet this quote

Honing Your Communication Skills

What are some specific tips on how to give effective feedback?

There are five tips that immediately come to mind: (1) focus on description rather than judgment; (2) focus on observation rather than inference; (3) focus on observable behaviors; (4) share both positive and constructive specific points of feedback with the presenter; and (5) focus on the most important points to improve future ­presentations.

Becoming a Proficient Presenter

How can ASCO faculty become more proficient at delivering their research at the Annual Meeting and at ASCO’s thematic meetings?

ASCO has published faculty guidelines and best practices to help speakers immediately involve an audience in their presentation and hold their attention throughout the talk. They include the following recommendations:

• Be engaging. Include content that will grab the audience’s attention early. For example, interesting facts, images, or a short video to hold the audience’s focus.
• Be cohesive and concise. When preparing slides, make sure the presentation has a clear and logical flow to it, from the introduction to its conclusion. Establish key points and clearly define their importance and impact in a concise, digestible manner.
• Include take-home points. Speakers should briefly summarize key findings from their research and ensure that their conclusion is fully supported by the data in their presentation. If possible, they should provide recommendations or actions to help solidify their message. Thinking about and answering this question—if the audience remembers one thing from my presentation, what do I want it to be?—will help speakers focus their presentation.
• When it comes to slide design, remember, less is more. It’s imperative to keep slides simple to make an impact on the audience.

Another method to keep the audience engaged and enhance the educational benefit of the talk is to use the Think-Pair ( ± Share) strategy, by which the speaker asks attendees to think through questions using two to three steps. They include:

• Think independently about the question that has been posed, forming ideas.
• Pair to discuss thoughts, allowing learners to articulate their ideas and to consider those of others.
• Share (as a pair) the ideas with the larger group.

The value of this exercise is that it helps participants retain the information presented, encourages individual participation, and refines ideas and knowledge through collaboration.

RECOMMENDATIONS FOR SLIDE DESIGN

• Have a single point per line.
• Use < 6 words per line.
• Use < 6 lines per slide.
• Use < 30 characters per slide.
• Use simple words.
• When using tables, maintain a maximum of 6 rows and 6 columns.
• Avoid busy graphics or tables. If you find yourself apologizing to the audience because your slide is too busy, it’s a bad slide and should not be included in the presentation.
• Use cues, not full thoughts, to make your point.
• Keep to one slide per minute as a guide to the length of the presentation.
• Include summary/take-home points per concept. We are all physicians who care about our patients and believe in adhering to good science. Highlight the information you want the audience to take away from your presentation and how that information applies to excellent patient care.

Speakers should also avoid using shorthand communication or dehumanizing language when describing research results. For example, do not refer to patients as a disease: “The study included 250 EGFR mutants.” Say instead, “The study included 250 patients with EGFR -mutant tumors.” And do not use language that appears to blame patients when their cancer progresses after treatment, such as, “Six patients failed to respond to [study drug].” Instead say, “Six patients had tumors that did not respond to [study drug].”

We all have respect for our patients, families, and colleagues, but sometimes our language doesn’t reflect that level of respect, and we need to be more careful and precise in the language we use when talking with our patients and our colleagues.

ASCO has developed a document titled “The Language of Respect” to provide guidance on appropriate respectful language to use when talking with patients, family members, or other health-care providers and when giving presentations at the Annual Meeting and other ASCO symposia. Presenters should keep these critical points in mind and put them into practice when delivering research data at these meetings. ■

DISCLOSURE: Dr. Lubner has been employed by Farcast Biosciences and has held a leadership role at Farcast Biosciences.

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6 Ways You Can Evaluate Your Own Presentation

Hrideep barot.

• Body Language & Delivery , Presentation , Public Speaking

Naturally, giving a presentation is a skill that falls on the professional side of the spectrum. It involves a lot of formality along with practice to get good at it. 

But how do you decide what exactly it is that you need to work on? Read on to find out about six ways to evaluate your presentation skills.

Evaluating your presentation requires the ability to analyze your performance based on some very specific criteria related to delivery and content. More importantly, you must do it in an objective sense, without letting your self-bias come in the way.

Importance and benefits of evaluating your presentations yourself

Public speaking requires skills that are developed over time. Whether you’re a pro at it or a beginner, there is always room to grow because people have a varying set of abilities. 

Presentations are all about influence. You aim to create a dynamic with your audience so they buy into whatever it is that you’re trying to convey. 

And if you keep innovating your techniques and find your strength (which all comes with self-evaluating), you’ll essentially be enhancing your power to influence. 

In addition to that, it makes you a better presenter. The lack of being told what to do by someone else gives you a sense of self-confidence and patience. 

Additionally, you being a good presenter would mean more successful meetings, which in turn means you’d profit your business.

Basically, the better your presentation, the more likely are your chances to successfully fulfill your agenda. So grab a paper and a pen and embark upon your journey of getting better!

What criteria do I need to follow for evaluation?

Let’s address the skills we need for pulling off a good presentation.

Quality of content

• Engagement with audience
• Visual aids
• Focusing on strengths. 

Based on these categories, you need to form criteria to test yourself. Think of it like setting a frame of reference for yourself, placing yourself on a scale ranging between good and bad would help you track your progress. 

Following are the pointers you need to keep in mind while evaluating your presentation skills-

The two most things to keep in mind about structure is that you need to have a very intriguing start to your presentation, something that hooks the audience. (an anecdote, perhaps)

Secondly, make sure your ending is clear and in alignment with the purpose of the presentation. And include a call to action. For example, if your presentation is about mental health awareness, make sure one of your end slides has a comprehensive contact list of psychologists/therapists. 

Apart from that, the transitions between your pointers have to be smooth. Try adding segues (which is basically building context for your next point) In the previous example, a personal anecdote involving someone with depression can be a good segue to talk about the importance of mental health. 

If you’re new to structuring content or making presentations, here’s an article of ours that might help- The Ultimate Guide to Structuring a Speech

Delivery is everything. From gestures to hand movements, your body language must emphasize CONVEYING something. 

When you say something especially important, there must be some emphasis on part of your delivery. Like slowing your speech, or knocking the table, or repetition of the point, etc. 

There should be some sort of continuity to your narrative, the ‘flow’ must come naturally. This can be done using the smooth transition technique mentioned above. 

Adding a story-like quality to your speech might help. (having proper segregation between the beginning, middle, and end)

You cannot be providing generic content. Always remember, in presentations, quality surpasses quantity. 

Rambling about your topic on and on would not only bore your audience but also hinder the aforementioned flow and transitions that are so important. 

You need to make sure you’re adding something of value that is unique to you, and not general. You may refer to our article that might help further with this- Should a Presentation Have an Agenda?

Engagement with the audience

Your content must always be altered according to your audience. Knowing your audience is a very crucial step. You cannot say the same things in front of an MNC board meeting members as you would in front of a bunch of college students.

Knowing your audience helps you decide your content, flow, transition, practically everything. 

Also, engagement with the audience means the interaction that takes place between you and them. You need to appear approachable for them to talk to you. 

But at the same time, you need to prepare yourself in advance to be able to answer the questions that might come your way. A little prediction here and there can save you a lot of anxiety. 

Visual Aids

Visual aids during a presentation include everything from the design and arrangement of content in your presentation to your appearance. (But mostly the former)

Now when it comes to visual aids in a PPT, there is no better advice than the 5 by 5 rule.

The Powerpoint 5×5 slide rule states that-

a. Each of your slides should have no more than 5 lines.

b. Each of those lines should have no more than 5 words.

It ensures keeping your content crisp and to the point. A tip to apply this rule would be to not focus on including the main content in the ppt. Instead, write only pointers and elaborate on them yourself.

This way, you prevent your audience from getting too caught up in reading the slides hence getting distracted from you. 

How exactly do I evaluate my presentation?

Here are the six-pointers that will guide you through it step-by-step.

Identify patterns

Keeping in mind the above-mentioned pointers, start looking for what you’re doing wrong.

Is there something that you repetitively keep doing wrong? Maybe the topics you choose aren’t relevant, maybe you use too much text in slides, maybe you don’t captivate your audience by raising vocals, maybe you don’t move enough. 

There are always patterns. You need to develop attention to detail. 

Focus on the audience

Your audience engagement can make or break the deal. While you’re presenting, make sure you make eye contact with as many people as you can. And keep an eye out for people’s reactions. It helps you get real-time feedback. 

Now there’s a chance this might not work and you get distracted or disheartened. In which case, drop this tactic. Nothing is worth blowing your confidence down during the presentation. 

Take feedback

Part of the reward for good audience engagement is honest feedback. If people like your content but find your delivery a little off, if you engage well with them, they will be a little more open to bringing it to your attention.

Maybe to make it a little more certain, announce at the end that you’re open to constructive criticism. It also adds to the impression you make. People find people who are willing to admit their flaws, admirable. 

Make sure you maintain a record of your progress, right from making those criteria scales to your speeches through successive presentations. You could do it on paper or a device, whatever is more comfortable. 

Make notes about what you need to work on right after presentations, and tick them off when you do in the next ones. It brings along a sense of accomplishment. 

In reference to keeping track of practicing, you may check out our 13 Tips For Rehearsing A Presentation

Objective set of eyes

Ask a friend or a colleague to give you honest advice. Truth is, no matter what, your clients would always be skeptical of telling you what’s wrong. And there’s only so much you would criticize about yourself.

Asking someone you trust can help you get a fresh perspective on your progress since we get a little over in our heads sometimes. 

Use your strengths and weaknesses

After having acquainted yourself with this whole system of evaluation, it is no doubt you’d be very aware of your strong and weak points. It is a good thing. 

Honestly, there could always be some little things here and there that we cannot wrap our heads around, and that’s okay. Because we also have our strengths to cover up for them.

For example, you could be a little off with a smooth transition between subpoints, but if you drop a super-strong call to action, in the end, it gets compensated. 

And the best part is, only you can use them to your benefit since you’re the only one who knows about them!

Additionally, watching content related to your topic can be of massive help too. For example, if your speech is on mental health , then maybe watching a TEDTalk by a mental health professional can add on to the authenticity of your content.

To go that extra mile, you could also record yourself while giving the speech in front of a camera and review the recording to see where exactly you went wrong. Sometimes, watching your presentation from the audience’s perspective gives you a peak into what they see, and consequently, allows you to have a bigger impact on them.

Here’s a checklist to keep in mind while self-evaluating:

Print the checklist out for easy accessibility, mark yes or no after every presentation to keep track of your progress.

Practical Tools to use for self-evaluation

Feedback forms.

Feedback from your audience is important, as stated before. However, you can’t store all of the verbal feedback in your brain, let alone use it for self-evaluation later. Moreover, sometimes the audience might be vague with how they respond and that is unhelpful.

What you can do, instead, is devise a feedback form enlisting specific questions, the answers to which would be relevant for your purpose. This not only lifts the burden of remembering all you heard after presenting, but also eliminates unnecessary jargon from the audience.

Self-reflection

Self-reflection is the most important part of this process. Now, this does not only involve you going to the feedback forms but also reviewing specific areas that you need extra work on. You can make a categorized list or a scale of easily ‘fixable issues’ to issues that need relatively more practice and work.

If there is an issue that you don’t seem to be able to work around, another form of self-reflection you can do is record yourself. As mentioned before, use the camera and present as you would in the conference room. Looking at a tape of yourself after presenting(as opposed to while presenting in front of the mirror), can help you detect what’s wrong in a better way. Plus, it helps you check body language.

Presentation rubrics are one of the handiest tools you can use for evaluation. It is a specific set of criteria that sets qualitative standards for the things/skills you need to have in your presentation to qualify as a good one.

For example, For a college research paper, the categories of criteria would be creativity, research element, use of sources and references, innovative aspects, etc. These categories would then be assessed on a scale of good to excellent or 1 to 5 and be marked accordingly.

It provides a quantified version of assessment which helps tremendously to analyze where specifically, and how much do you need to work on.

Apart from this, if you’re a techno-savvy person who is not inclined to write with a journal to keep track or implicate any of the other tools, worry not! We happen to have just the thing to help you! In today’s technology and smart phone driven world where most things are online, we can do self-evaluation up there too!

Here is a detailed and comprehensive article about 34 Best Smartphone Apps for Presenters and Professional Speakers that will guide you through that process.

Well, with all these tools and techniques, you’re all set to begin your self-evaluation! Remember, different techniques work for different people. It’s all a matter of trial and error. Some patience and practice can take you a long way to become the presenter you aspire to be.

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How to Make Effective Impactful Presentations (Tips & Tools)

Learn how to make a good presentation great - step-by-step with examples. Learn the principles, guidelines & qualities needed to prepare captivating slides.

Dominika Krukowska

12 minute read

Short answer

Short answer: how to make a good presentation.

Start with a surprising statement, a bold promise, or a mystery

Provide context with a bit of background information

Structure your presentation within a story framework

Make every word count, and use as few as possible

Use visuals only to support your presentation text

Use interactive design to make your audience active participants

End by telling your audience what they can do with what they’ve learned

Boring presentations are instantly forgotten. How’s yours?

Lifeless presentations can spell doom for your message, leaving your audience disengaged and your goals unreached.

The price of a mediocre presentation is steep; missed opportunities, unimpressed prospects, and a bad rep.

In a world where everyone has grown to expect a good story, a boring presentation will be instantly forgotten. Like a drop in the ocean.

But not all is lost.

This post will teach you how presentation pros create compelling narratives and leverage the latest tech tools to command attention, drive a powerful message, and get shared like gossip.

Let’s get started!

How to prepare a presentation?

The successful presenter understands the value of small details and thorough preparation like the seasoned chef knows the importance of quality ingredients and careful technique for serving a 5 star dish

But where do you start?

Step-by-step guide for preparing a presentation:

1. Define your objective

Every presentation needs a clear goal. Are you looking to persuade, educate, or motivate? Perhaps you aim to showcase a product, or share insights about a recent project.

Defining your objective early on will guide your content creation process, helping you to focus your message and structure your presentation effectively. Think of your objective as the North Star guiding your presentation journey.

2. Analyze your audience

Next up, who are you talking to? Your audience should shape your presentation as much as your objective does. Understanding their needs, interests, and background will enable you to tailor your message to resonate with them.

Are they experts in your field, or are they novices looking for an introduction? What questions might they have? The more you know about your audience, the more compelling your presentation will be.

3. Research your topic

Once you've defined your objective and analyzed your audience, it's time to delve deep into your topic. Comprehensive research lays the groundwork for a robust, credible presentation.

Don't just scratch the surface – explore different perspectives, recent developments, and key statistics. This will not only enhance your understanding but also equip you with a wealth of information to answer any questions your audience might have.

4. Choose the right delivery format

Finally, consider the best format to deliver your message.

The right format can make all the difference in how your message is received, so choose wisely!

PowerPoint presentations are classic and easy to work with. But PowerPoint and Google slides are not so versatile in terms of their content experience. They're static, packed with information, and all look alike.

Our own presentation maker offers interactive, personalized, and multimedia content experience.

Data from our research of over 100K presentation sessions shows that audiences engage with Storydoc presentations 103% better than PowerPoint.

How to create an effective presentation?

There’s part art and part science in creating high-engagement high-impact presentations.

An effective presentation is the painstaking result of well-organized content, visuals that support and elevate your message, simplifying complex information, and personalizing wherever possible.

I wrote this post to teach you how to do all these, and a few things more.

Ready to learn? Let's dive in!

How to organize your presentation content?

Crafting a compelling presentation is like writing a page-turner.

You need to captivate your audience, maintain their interest, and guide them effortlessly through your narrative.

But how do you transform a heap of information into a well-structured presentation you can’t stop reading? There’s a structure you can follow.

3-step process for organizing a magnetic presentation:

1. Prioritize content

Your presentation should immediately capture interest and demonstrate relevance before moving on to establish understanding .

A) Build interest:

Begin with a strong hook that grabs your audience's attention. This could be an intriguing statistic, a powerful image , or an engaging question. It should stir curiosity and make your audience eager to hear more.

B) Establish relevance:

Once you have their attention it's time to establish why your presentation matters to your audience.

Address your audience's main concerns. Make sure your content directly speaks to these pain points, and address them in order of importance.

2. Build anticipation

A great presentation is like getting a new car – it builds anticipation, takes you on a thrilling ride, and ends with you wanting to share the experience with all your friends.

Start with a compelling problem your audience relates to and follow up with a promise of an amazing way they can solve it. This problem-solution dynamic creates a suspense that keeps your audience glued to your presentation.

3. Use a story framework

Finally, use a story framework to give your presentation structure and flow.

Begin with a big idea that underpins your presentation. Then delve into the problem, showcasing why it needs attention. Present your solution, painting a vision of a better future for your audience.

Weave in concrete examples of how your solution changes lives.

Tell the story of WHO you helped, WHAT the situation was before and after your solution, WHERE and WHEN it happened, WHY it worked and HOW it made them feel.

If you’re writing a business presentation you should follow this with an execution plan that outlines how the solution will be implemented.

Finally, close with clear next steps, guiding your audience on what they should do after the presentation to bring meaningful change into their lives.

Our recommended story framework:

How to design your presentation?

A good presentation is more than just making it look pretty ; it's about communicating your message effectively and creating a lasting impression.

Good presentation design grabs attention, and leads it to where it’s needed most. It takes your hand and leads you through the easiest and most pleasant path to understanding.

Good presentation design supports your message rather than steals the spotlight. Good design is narrated design.

What is narrated design (Scrollytelling)?

Scrollytelling, where "scroll" meets "storytelling", is an interactive content experience that guides readers through a narrative journey with a simple scroll. It connects text, images, videos, and animations into integrated “scenes” where content is both shown and narrated.

Scrollytelling breaks complex content into digestible chunks and gives the reader control over pace. It has been scientifically shown to enhance engagement, understandability and memorability.

Scrollytelling came up as a central thing when Itai Amoza, our Founder and CEO was building the foundations for Storydoc.

He partnered with one of the world’s leading visualization scientists , prof. Steven Franconeri , to help him bring to Storydoc the means to reduce the complexity, friction, and information overload so characteristic of business presentations.

Scrollytelling is part of the solutions that came up, which led to specialized storytelling slides like our narrator slide (in the example below).

An example of Storydoc scrollytelling:

How to design presentation visuals to support your story

Presentation visuals can be unsung heroes or sloppy distractions.

Visuals can bring your message to life, make complex concepts easy to understand, and engage your audience in ways that words alone cannot. Or… they can sit there looking all pretty and distract you from what’s really going on.

4 elements of great presentation visuals:

Support your message: Your visuals should support your text, highlight your main message, and align with your objective. They should reinforce your points and help your audience understand your message.

Represent your audience: The best visuals are relatable. They should resonate with your target audience and reflect their world of associations. Use images and graphics that your audience can identify with – this can enhance their engagement and make your presentation more memorable. Equally important is using clean images - an effective way to do this is by using tools that allow you to remove your image backgrounds . By eliminating distractions and focusing on your subject, you create images that are more impactful and, therefore, can potentially increase audience engagement.

Introduce your product, outcomes, and clients: Wherever possible, use visuals to demonstrate your product, illustrate outcomes, and represent your clients. This can remove doubt and misunderstanding by letting your audience see (and make obvious) what words sometimes struggle to describe.

Follow your branding guidelines: Your presentation is an extension of your brand, so your visuals should conform to your branding guidelines. Consistent use of colors, fonts, and styles not only enhances brand recognition but also creates a cohesive, professional look.

Here’s an example of a well-designed presentation:

How to communicate complex information?

Did you ever have to read a presentation where you felt like you're lost in a maze of jargon, data, and complex concepts?

Are you giving others this same experience?

Communicating complex information is a common challenge in presentations. But there are ways you can simplify your presentation and reengage your audience.

Here’s how you can get complex information across:

1. Use interactive content

Interactive content is your best friend when it comes to simplifying complex information and getting deeply engaged with your content.

It gets the readers more involved in your presentation by letting them play an active part; like choosing the content route they wish to take and controlling the pace.

It keeps your presentation textually lean - giving readers the choice to expand more details on demand (in tabs, live graphs, sliders, accordions, and calculators).

Beyond that, live graphs can illustrate trends, animations can demonstrate processes, and videos can bring concepts to life.

Calculators, questionnaires, and chatbots provide personalized and specific answers to readers as part of your presentation, without them having to get in touch with you or your team.

Elavating your presentations from static to interactive has been tied to increasing the number of people who read your presentation in full by 41% !

Making interactive used to be hard, but now you can just use Storydoc. Go make your first interactive presentation. It’s easy as pie.

2. Show don’t tell

A picture is worth a thousand words. Because no one will read a presentation with a thousand words, do everyone a favor and use images.

Images can be super effective at communicating complex information and save you a lot of needless text.

In fact, visual representation of data and concepts can often convey what words cannot. Use diagrams, infographics, and images to illustrate your points and simplify the complex.

The goal is to create a visual narrative that complements your verbal one.

3. Narrate your content

Storytelling is another powerful tool for communicating complex concepts.

Whether it's through text to speech AI, video bubbles, or a scrollytelling narrator slide, narrating your content can help guide your audience through the complexity.

By giving your information a narrative structure, you can make it more digestible, engaging, and memorable.

According to Sales Hacker’s data, people remember up to 10% of numbers and 25% of images they see. When you center your presentation around a story, this rises to 60-70% .

4. Use examples and allegories

Examples and allegories help unravel the complexity of ideas.

They scaffold your message with concepts we already know and understand, and can easily imagine in our mind. This makes them less new and intimidating and more familiar.

Critically, the real secret lies in selecting examples that are not just familiar but also deeply relevant—those are the ones that will truly ring with your listeners.

If you tailor the allegory to your audience's world, it is guaranteed to lead to an “aha” moment.

5. Open a line of communication

Finally, invite dialogue. This could be through a chatbot or an option to book a meeting for further discussion. This not only helps clarify any confusion but also encourages engagement and deepens understanding.

For example, finishing your presentation with an interactive calendar to book a meeting instead of a generic “Thank you” slide has proven to boost conversion rate by 27% !

How to personalize your presentation?

Imagine attending a party where the host doesn't remember your name or anything about you. Not a great experience, right? The same holds true for presentations.

In a sea of generic content, personalization can be a lifeline that connects you to your audience on a deeper level. It’s also the single most important predictor of success, getting 68% more people to read your presentation in full .

But how do you add that personal touch?

1. Address reader by name

Just as you wouldn't start a conversation without a greeting, don't start your presentation without acknowledging your audience.

Using your audience's name can make your presentation feel like a personal conversation rather than a generic monologue. It's a simple yet powerful way to engage your audience from the get-go.

2. Use their company logo

Including your audience's company logo in your presentation can make them feel seen and valued. It shows that you've taken the time to tailor your presentation to them, enhancing its relevance and appeal.

Plus, it's a subtle way to reinforce that your message is specifically designed to address their needs and challenges.

3. Add a personal message (video or text)

A personal message can go a long way in building a connection with your audience.

It could be a video message from you, expressing your enthusiasm for the opportunity to present to them, or a text message highlighting why the presentation matters to them.

This personal touch can make your audience feel special and more invested in your presentation.

4. Personalize your Call-to-Action

Finally, cap off your presentation with a call to action that speaks directly to your audience.

Swap out the generic 'Contact us' with something that gets to the heart of their needs, something like, 'Let's roll up our sleeves and tackle your [specific issue] at [their company].'

By tailoring your call to action, you show your audience you've truly got their back, that you're not just here to talk, but to make a real, positive impact on their world.

Here’s an example of a personalized slide:

How to measure the effectiveness of your presentation

Imagine if you could peek into your audience's mind, understand what resonated, what fell flat, and what drove them to action?

Presentation analytics is essential in order to guide you on how to fine-tune it for maximum impact.

But how do you get your hands on presentation analytics?

Any presentation you create with Storydoc comes with an out-of-the-box analytics suite , ready to track and provide insights.

We give you 100% visibility into how people engage with your presentations and send you real-time engagement alerts.

Here’s a video explaining how you can track performance with our analytics panel:

4 critical presentation engagement metrics to keep track of

1. Reading time

Storydoc gives you the precise time prospects spend reading your presentation so you can quickly figure out what's hitting the target and what's not.

Are they soaking up every word or just quickly skimming through? This can help you shape your content to hit the bullseye.

NOTE: Keep in mind that reading time alone might not show you a full picture. A better way is to use a smart engagement score that brings together different metrics like time spent and depth of reading. You can get this kind of total score in Storydoc.

2. Reading completion

Another basic metric we track is how many people read your content from start to finish.

This metric is a strong sign of the prospect’s interest and your content quality. It shows you if they're finding the information relevant, but also worth sticking with till the end.

3. Next step conversion rate

This one tracks how many people take the next step after they check out your presentation. This could be filling out a form, setting up a meeting, or downloading more files.

For business presentations, measuring this can show how well your presentation is pushing people further down the sales funnel.

At the top of your analytics dashboard, you can find a tab that shows you how many people clicked on your CTA divided by presentation, date, and location. If you scroll down to the list of readers, next to each person you can also see whether they clicked on the CTA or not.

Here's what it looks like:

4. Number of shares

This metric is particularly important for B2B sales teams . As more people are getting involved in buying decisions, this measure helps you see if and when your content is being passed around inside your prospect’s company.

On the analytics dashboard, under each presentation version, you can find detailed information on how many people read it. So, the higher the number, the more your presentation has been shared internally.

We'll notify you when your presentation has been shared, and who opened it, so you can time your follow-up perfectly to your buyer’s readiness to advance further.

Here's where you can find this information:

Best tool for making an effective presentation

In the realm of presentation tools, classics like Google Slides and PowerPoint offer simplicity and ease, while Canva and Pitch add a dash of design flair and collaboration.

If you're seeking to elevate your presentations to new heights you’ll need to do better than simple PowerPoints or flashy Canvas. Next-gen AI presentation tools like Storydoc are your game-changer.

They break free from the static concept of slides and offer the creation of interactive, immersive content experiences that sweep us along like a good story.

Grab a template - create your best presentation to date

Ever wished for a secret recipe to whip up a killer presentation? We've got something even better! Our interactive presentation templates are your shortcut to success.

Say goodbye to hours of formatting and hello to captivating, interactive presentations, all with a few clicks.

Grab a template and turn presentation woes into wows!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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• PRESENTATION SKILLS

Top Tips for Effective Presentations

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Presentation Skills:

• A - Z List of Presentation Skills
• General Presentation Skills
• What is a Presentation?
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• Managing your Presentation Notes
• Working with Visual Aids
• Presenting Data
• Managing the Event
• Coping with Presentation Nerves
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• How to Build Presentations Like a Consultant
• 7 Qualities of Good Speakers That Can Help You Be More Successful
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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

• Contain no more than 10 slides;
• Last no more than 20 minutes; and
• Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

• The drivers the car is intended for – people looking for speed and adventure
• The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

• Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
• Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

Evaluating Business Presentations: A Six Point Presenter Skills Assessment Checklist

Posted by Belinda Huckle  |  On April 18, 2024  |  In Presentation Training, Tips & Advice

In this Article...quick links

1. Ability to analyse an audience effectively and tailor the message accordingly

2. ability to develop a clear, well-structured presentation/pitch that is compelling and persuasive, 3. ability to connect with and maintain the engagement of the audience, 4. ability to prepare effective slides that support and strengthen the clarity of the message, 5. ability to appear confident, natural and in control, 6. ability to summarise and close a presentation to achieve the required/desired outcome, effective presentation skills are essential to growth, and follow us on social media for some more great presentation tips:, don’t forget to download our presenter skills assessment form.

For many business people, speaking in front of clients, customers, their bosses or even their own large team is not a skill that comes naturally. So it’s likely that within your organisation, and indeed within your own team, you’ll find varying levels of presenting ability. Without an objective way to assess the presenter skills needed to make a good presentation, convincing someone that presentation coaching could enhance their job performance (benefiting your business), boost their promotion prospects (benefiting their career) and significantly increase their self confidence (benefiting their broader life choices) becomes more challenging.

So, how do you evaluate the presenting skills of your people to find out, objectively, where the skill gaps lie? Well, you work out your presentation skills evaluation criteria and then measure/assess your people against them. 

To help you, in this article we’re sharing the six crucial questions we believe you need to ask to not only make a professional assessment of your people’s presenting skills, but to showcase what makes a great presentation. We use them in our six-point Presenter Skills Assessment checklist ( which we’re giving away as a free download at the end of this blog post ). The answers to these questions will allow you to identify the presenter skills strengths and weaknesses (i.e. skills development opportunities) of anyone in your team or organisation, from the Managing Director down. You can then put presenter skills training or coaching in place so that everyone who needs it can learn the skills to deliver business presentations face-to-face, or online with confidence, impact and purpose.

Read on to discover what makes a great presentation and how to evaluate a presenter using our six-point Presenter Skills Assessment criteria so you can make a professional judgement of your people’s presenting skills.

If you ask most people what makes a great presentation, they will likely comment on tangible things like structure, content, delivery and slides. While these are all critical aspects of a great presentation, a more fundamental and crucial part is often overlooked – understanding your audience .  So, when you watch people in your organisation or team present, look for clues to see whether they really understand their audience and the particular situation they are currently in, such as:

• Is their content tight, tailored and relevant, or just generic?
• Is the information pitched at the right level?
• Is there a clear ‘What’s In It For Them’?
• Are they using language and terminology that reflects how their audience talk?
• Have they addressed all of the pain points adequately?
• Is the audience focused and engaged, or do they seem distracted?

For your people, getting to know their audience, and more importantly, understanding them, should always be the first step in pulling together a presentation. Comprehending the challenges, existing knowledge and level of detail the audience expects lays the foundation of a winning presentation. From there, the content can be structured to get the presenter’s message across in the most persuasive way, and the delivery tuned to best engage those listening.

Flow and structure are both important elements in a presentation as both impact the effectiveness of the message and are essential components in understanding what makes a good presentation and what makes a good speech. When analysing this aspect of your people’s presentations look for a clear, easy to follow agenda, and related narrative, which is logical and persuasive.

Things to look for include:

• Did the presentation ‘tell a story’ with a clear purpose at the start, defined chapters throughout and a strong close?
• Were transitions smooth between the ‘chapters’ of the presentation?
• Were visual aids, handouts or audience involvement techniques used where needed?
• Were the challenges, solutions and potential risks of any argument defined clearly for the audience?
• Were the benefits and potential ROI quantified/explained thoroughly?
• Did the presentation end with a clear destination/call to action or the next steps?

For the message to stick and the audience to walk away with relevant information they are willing to act on, the presentation should flow seamlessly through each part, building momentum and interest along the way. If not, the information can lose impact and the presentation its direction. Then the audience may not feel equipped, inspired or compelled to implement the takeaways.

Connecting with your audience and keeping them engaged throughout can really be the difference between giving a great presentation and one that falls flat. This is no easy feat but is certainly a skill that can be learned. To do it well, your team need a good understanding of the audience (as mentioned above) to ensure the content is on target. Ask yourself, did they cover what’s relevant and leave out what isn’t? 

Delivery is important here too. This includes being able to build a natural rapport with the audience, speaking in a confident, conversational tone, and using expressive vocals, body language and gestures to bring the message to life. On top of this, the slides need to be clear, engaging and add interest to the narrative. Which leads us to point 4…

It’s not uncommon for slides to be used first and foremost as visual prompts for the speaker. While they can be used for this purpose, the first priority of a slide (or any visual aid) should always be to support and strengthen the clarity of the message. For example, in the case of complex topics, slides should be used to visualise data , reinforcing and amplifying your message. This ensures that your slides are used to aid understanding, rather than merely prompting the speaker.

The main problem we see with people’s slides is that they are bloated with information, hard to read, distracting or unclear in their meaning. 

The best slides are visually impactful, with graphics, graphs or images instead of lines and lines of text or bullet points. The last thing you want is your audience to be focused on deciphering the multiple lines of text. Instead your slides should be clear in their message and add reinforcement to the argument or story that is being shared. How true is this of your people’s slides?

Most people find speaking in front of an audience (both small and large) at least a little confronting. However, for some, the nerves and anxiety they feel can distract from their presentation and the impact of their message. If members of your team lack confidence, both in their ideas and in themselves, it will create awkwardness and undermine their credibility and authority. This can crush a presenter and their reputation. 

This is something that you will very easily pick up on, but the good news is that it is definitely an area that can be improved through training and practice. Giving your team the tools and training they need to become more confident and influential presenters can deliver amazing results, which is really rewarding for both the individual and the organisation.

No matter how well a presentation goes, the closing statement can still make or break it. It’s a good idea to include a recap on the main points as well as a clear call to action which outlines what is required to achieve the desired outcome.

In assessing your people’s ability to do this, you can ask the following questions:

• Did they summarise the key points clearly and concisely?
• Were the next steps outlined in a way that seems achievable?
• What was the feeling in the room at the close? Were people inspired, motivated, convinced? Or were they flat, disinterested, not persuaded? 

Closing a presentation with a well-rounded overview and achievable action plan should leave the audience with a sense that they have gained something out of the presentation and have all that they need to take the next steps to overcome their problem or make something happen.

It’s widely accepted that effective communication is a critical skill in business today. On top of this, if you can develop a team of confident presenters, you and they will experience countless opportunities for growth and success.

Once you’ve identified where the skill gaps lie, you can provide targeted training to address it. Whether it’s feeling confident presenting to your leadership team or answering unfielded questions , understanding their strengths and weaknesses in presenting will only boost their presenting skills. This then creates an ideal environment for collaboration and innovation, as each individual is confident to share their ideas. They can also clearly and persuasively share the key messaging of the business on a wider scale – and they and the business will experience dramatic results.

Tailored Training to Fill Your Presentation Skill Gaps

If you’re looking to build the presentation skills of your team through personalised training or coaching that is tailored to your business, we can help. For nearly 20 years we have been Australia’s Business Presentation Skills Experts , training & coaching thousands of people in an A-Z of global blue-chip organisations. All our programs incorporate personalised feedback, advice and guidance to take business presenters further. To find out more, click on one of the buttons below:

• Work Email Address * Please enter your email address and then click ‘download’ below

Written By Belinda Huckle

Co-Founder & Managing Director

Belinda is the Co-Founder and Managing Director of SecondNature International. With a determination to drive a paradigm shift in the delivery of presentation skills training both In-Person and Online, she is a strong advocate of a more personal and sustainable presentation skills training methodology.

Belinda believes that people don’t have to change who they are to be the presenter they want to be. So she developed a coaching approach that harnesses people’s unique personality to build their own authentic presentation style and personal brand.

She has helped to transform the presentation skills of people around the world in an A-Z of organisations including Amazon, BBC, Brother, BT, CocaCola, DHL, EE, ESRI, IpsosMORI, Heineken, MARS Inc., Moody’s, Moonpig, Nationwide, Pfizer, Publicis Groupe, Roche, Savills, Triumph and Walmart – to name just a few.

A total commitment to quality, service, your people and you.

7 TED Talks on how to improve your presentations

It’s a hard truth of the digital age: Capturing and keeping another person’s attention is getting more difficult. While the empirical evidence on the average person's attention span during a presentation is limited, the phrase "death by PowerPoint" rings all too true. IT leaders know from experience that audiences lack patience for ineffective speakers. That’s why it’s more important than ever for all of us to be thoughtful about how to deliver information.

[ Which IT roles are vanishing? Read our article,  4 dying IT jobs . ]

Thankfully for CIOs and other leaders in training, there are abundant tips from skilled presenters on how to elevate your performance before your next appearance – on stage at a conference, before the board or executive team, or even in front of your own organization. This no-nonsense advice will help you win – and keep – your audience.

1. The secret structure of great talks

Speaker: Nancy Duarte

Why do we sit with rapt attention listening to a compelling story yet find ourselves nodding off during most presentations? Communication expert Nancy Duarte spent time digging into the best stories from history, cinema, and literature – and also suffering through some of the worst presentations she could get her hands on – to explore the differences and come up with a winning model for great presentations. In this talk, Duarte explores the secrets and structures of the greatest communicators and their public speaking efforts – from Martin Luther King Jr.’s “I Have a Dream” speech to Steve Job’s public unveiling of the iPhone. She shares with the audience the common storytelling structure utilized by compelling presenters that you can apply to your next effort.

2. The beauty of data visualization

Speaker: David McCandless

Data is the lifeblood of IT, the business, and many an IT leader presentation. But on its own, data can be lifeless – or worse, ineffective or misleading.

British data journalist David McCandless is skilled at transforming complex data sets into engaging data visualizations that are not only lovely to look at but also instantly bring to life the stories within the data. Data is not the new oil, he says, but the new soil – “a fertile, creative medium” – if you know how to manipulate and design it. McCandless shares his tips for visualizing information so that an audience can see the patterns and connections that matter.

3. How to speak so that people want to listen

Speaker: Julian Treasure

The first thing IT leaders consider when preparing for a presentation might be the visuals, the words, or even the best outfit to wear – all important components. But they may be overlooking one of the most important instruments in their toolkits: Their voices. Sound and communication expert (and five-time TED speaker) Julian Treasure argues that what you say may be less important than how you say it, and outlines some of the most important aspects of vocal delivery.

4. Your body language may shape who you are

Speaker: Amy Cuddy

With nearly 50 million views, social psychologist Amy Cuddy’s now well-known TED Global 2012 Talk can help IT leaders harness another important aspect of presenting: body language. Her talk is not simply about how body language impacts how others see us, but also how we see ourselves. In this video, IT leaders can learn all about the “power pose” – a way of standing confidently like Superman or Wonder Woman. While there was some criticism of the science behind Cuddy’s research about power positions and their impact on hormones, which she has since refuted, IT leaders can try the posing advice out for themselves before stepping on the stage or into the boardroom.

Related content

How to Evaluate Presentation Effectiveness and ROI

Your presentation’s success is non-negotiable. Motivating your audience and reaching your goals requires a break-through presentation, but sinking time and money into designing elaborate decks can decrease efficiency and your ROI before you’ve even presented. Your time is best spent crafting the message you need to share to attain your business goals.

Setting goals and measurable outcomes

Before you can gauge the success of your presentation , you’ll need to outline the information you want your audience to absorb and perfect your call to action. 

First, break your content down into 3 steps:

• Spark excitement with an exciting or fun intro that fits your style and aligns with your material.
• Present the problem or issue and propose your solution.
• Close it out with a strong call to action. Don’t leave your audience guessing how they should feel or what they should do.

You should know what you want your audience to do after your presentation. Consider ways you can track their behavior and set quantifiable goals. You’ll need to set goal behavior(s) and identify the time each action should occur by (ie. 25% of viewers go to your site within 48hrs and/or 10% of viewers make a purchase within 30 days).

Create profitable presentations

A presentation’s effectiveness is only as good as your audience’s engagement. 

Make sure to emphasize visuals while keeping everything as clean and legible as possible. Feel free to sprinkle in a bit of color, movement, or other eye-catching excitement but don’t over-do it. Not a design guru? No problem, don’t be afraid to use a template and customize it as needed! Staring at a blank white slide doesn’t have to be your reality the night before a big presentation. Templates help you and your team get started with less stress so you can focus on the message and delivery of your presentation. 

Additionally, having standard decks ready for your teams to use will allow them to edit slides quickly and create new iterations in a snap. Keep your old slides stored safely on the cloud and revisit them whenever you’d like. Technology allows us to be extremely agile in today’s fast-paced business world. Better organization and access can give your company the advantage it needs to stay ahead of competitors. 

Don’t forget: presentation engagement directly correlates with presentation success and profitability. If you can capture your audience’s attention with the visual interest of your deck and delight them with your content on and off the slides, you will be set up for success.

Why presentation ROI matters

Measuring the value of each presentation is a great way to hone in on what’s working and what needs to be reworked. If a certain strategy isn’t producing the results you want, revamp or restart quickly to minimize your losses. Businesses that are flexible and willing to pivot as needed can thrive even in difficult environments.

Setting goals, tracking your audience, and calculating ROI lets you learn more about your target audience and leverage your business strengths all while minimizing any weaknesses. If you know what works, you can consistently improve your tactics and therefore your presentation, product, company, and teams.

Calculate presentation ROI

Quantifying a presentation’s value may seem impractical but it doesn’t have to be. 

Traditionally, presenters observe their audience and ask them for feedback directly but in today’s digital world a lot of this physical information is lost via video conference calls. You can always try to determine effectiveness by sending out post presentation emails... but how many people are willing to fill out an email survey after sitting through a presentation? Luckily, with current technology and analytics, there are better (and easier) ways to know exactly where and for how long people are viewing your presentations.

Increase returns with successful presentations

Time is money, so the faster you can create beautiful presentations, the more money you can invest back into other aspects of your business. Less time fiddling with misaligned bullet points or finding the perfect stock photo means more time focusing on refining your message and polishing your speech. If you can decrease the time needed to build out solid decks you can reinvest those savings. Beautiful.ai can cut the time spent building presentations in half without sacrificing professionalism or design quality.

Minimize investment and maximize return with Beautiful.ai

Tools to track and increase your presentation’s ROI

Save time without missing out on stylish design.

Beautiful.ai applies the rules of great design automatically to every presentation. Add content without worrying about having to resize fonts or double-check every slide for design faux pas. Plus you get quick, easy access to libraries full of icons and photographs.

Access presentation views and analytics

With Pro, you have access to an analytic dashboard that lets you easily track who views your presentation, which pages they spend the most time on, what the average completion rate is, and more.

Cloud collaboration and organization

Sending ZIP files and presentations via email is a thing of the past. With storage online, you can work and share with your team in real-time without any hassle.

You can get started here .

Cassie Ricci

Cassie is a tech writer, SaaS support specialist, and self-proclaimed nerd.

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How to Evaluate an Oral Presentation

How to Write a Speech Review

Evaluating an oral presentation is not difficult, because every oral presentation has key components that are crucial for the success of the presentation. Just consider the important factors such as confidence, quality, clarity and organization. Not sure exactly how to go about doing this? Read on and learn exactly how to analyze these important factors and come up with the most accurate evaluation possible.

Determine the confidence of the speaker. The speaker should be comfortable and easily connect with the audience. If a speaker acts uncomfortable or nervous, the presentation is not going well. However, if the speaker easily makes eye contact, invites audience participation and puts the audience at ease, this aspect of the presentation is a success.

Determine the quality of the information presented. The speaker should provide enough details to support the point of the presentation but not too many unnecessary details that may confuse or bore the audience.

Determine the level of clarity. The speaker should be easily able to convey the point he is trying to make. Vocabulary should be easy to understand, and all words should be spoken in a clear and fluent manner.

Determine the level of organization. Every presentation should have some sort of structure and organization, whether formal or informal. Simple things such as making sure there is a proper introduction and conclusion can go a long way in making the presentation a success.

• Creating a rubric based on the information in this article might be a useful tool when evaluating oral presentation.
• Don't forget about volume! A speaker could have all of the other aspects of a proper presentation, but it would all be in vain if no one was able to hear it. Make sure the entire audience is able to hear the speaker at all times.

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• Oral Presentation Rubic

Elizabeth Wolfenden has been a professional freelance writer since 2005 with articles published on a variety of blogs and websites. She specializes in the areas of nutrition, health, psychology, mental health and education. Wolfenden holds a bachelor's degree in elementary education and a master's degree in counseling from Oakland University.

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Self-Assessment • 18 min read

How Good Are Your Presentation Skills?

Understanding your impact.

By the Mind Tools Content Team

How do you feel when you have to make a presentation? Are you well prepared and relaxed, confident that your performance will have the desired impact on your audience? new score

Or is the thought of standing on a podium, holding a microphone, enough to give you stage fright?

Enjoy it or not, presenting – in some form – is usually a part of business. Whether you get up in front of formal audiences on a regular basis, or you simply have to make your voice heard in a meeting, you're using presentation skills.

Many believe that good presenters are born, not made. This is simply not true . Sure, some people are more relaxed and comfortable speaking in front of others – but everyone can learn the skills and techniques they need to increase their level of confidence and performance when presenting.

From sales pitches to training lectures, good presentation and public speaking skills are key to many influential roles in today's business world. The good news about presenting is that you can improve with practice.

So do you have the skills you need to do a good job? And how effective are you when you have to "perform?" Take this short quiz to help you assess your skills.

Instructions

For each statement, click the button in the column that best describes you. Please answer questions as you actually are (rather than how you think you should be), and don't worry if some questions seem to score in the "wrong direction." When you are finished, please click the "Calculate My Total" button at the bottom of the test.

Becoming a Better Presenter

Effective presentations are a mixture of a variety of elements. You have to know what your audience wants. You need to prepare good, interesting, engaging content. You must be confident in presenting the material, you have to know how to manage your environment successfully, and you need to make sure that your message has maximum impact.

Balancing all four elements is no easy task. And, when combined with the natural anxiety often felt before giving presentations, it's no wonder that many people struggle with this skill. In fact, fear of public speaking is extremely common.

However, you don't have to remain fearful and stressed by the thought of giving a presentation. With the right tools and material, along with planning and preparation, you can present with energy and confidence.

Let's now look in detail at those four key elements of effective presentations:

• Understanding your audience.
• Preparing your content.
• Delivering confidently.
• Controlling the environment.

Understanding Your Audience

(Questions 2, 5, 9)

The success of most presentations is generally judged on how the audience responds. You may think you did a great job, but unless your audience agrees with you, that may not be the case. Before you even begin putting your PowerPoint slides together, the first thing you need to do is understand what your audience wants. Try following these three steps:

Determine who the members of the audience are.

Find out what they want and expect from your presentation. What do they need to learn? Do they have entrenched attitudes or interests that you need to respect? And what do they already know that you don't have to repeat?

Create an outline for your presentation, and ask for advance feedback on your proposed content.

When what you say is what your audience wants or needs to hear, then you'll probably receive positive reinforcement throughout your presentation. If you see nods and smiles, or hear murmurs of agreement, for example, then this will motivate you to keep going and do a great job.

When your audience is satisfied, it doesn't matter if your delivery wasn't absolutely perfect. The primary goal of the people listening to your presentation is to get the information they need. When that happens, you've done a good job. Of course, you want to do a great job, not just a good job – and that's where the rest of the tips can help.

Preparing Your Content

(Questions 6, 11, 13, 14)

The only way to satisfy your audience's needs and expectations is to deliver the content they want. That means understanding what to present, and how to present it. Bear in mind that if you give the right information in the wrong sequence, this may leave the audience confused, frustrated, or bored.

If you provide the information in a well-structured format, and you include various techniques to keep the audience engaged and interested, then they'll probably remember what you said – and they'll remember you.

There are a variety of ways to structure your content, depending on the type of presentation you'll give. Here are some principles that you can apply:

Identify a few key points -  To help the audience retain the messages you're giving them, use the chunking principle to organize your information into five to seven key points.

Don't include every detail -  Good presentations inspire the audience to learn more, and ask further statements to maximize their understanding of the issue.

Use an outline -  At the beginning, tell your audience what you intend to cover, and let them know what to expect. This helps build anticipation and interest from the start.

Start and end strongly -  Capture people's interest as soon as you begin, and leave them with a message they won't forget. It's tempting to put all of your effort into the main body of the presentation. However, if you don't get people's attention at the start, they'll probably lose interest, and not really hear the rest anyway.

Use examples -  Where possible, use lots of examples to support your points. A lecture is often the least interesting and engaging form of presentation. Look for ways to liven things up by telling stories, talking about real-life examples, and using metaphors to engage your audience fully.

A special type of presentation is one that seeks to persuade. Monroe's Motivated Sequence , consisting of five steps, gives you a framework for developing content for this kind of presentation:

1. Get the attention of your audience - Use an interesting 'hook' or opening point, like a shocking statistic. Be provocative and stimulating, not boring or calm.

2. Create a need - Convince the audience there's a problem, explain how it affects them – and persuade them that things need to change.

3. Define your solution - Explain what you think needs to be done.

4. Describe a detailed picture of success (or failure) - Give the audience a vision; something they can see, hear, taste, and touch.

5. Ask the audience to do something right away - Get the audience involved right from the start. Then it's usually much easier to keep them engaged and active in your cause.

To brush up on your skills of persuasion, look at The Rhetorical Triangle . This tool asks you to consider your communication from three perspectives: those of the writer, the audience, and the context. It's a method that builds credibility and ensures that your arguments are logical.

Delivering Confidently

(Questions 1, 4, 7, 10)

Even the best content can be ineffective if your presentation style contradicts or detracts from your message. Many people are nervous when they present, so this will probably affect their delivery. But it's the major distractions that you want to avoid. As you build confidence, you can gradually eliminate the small and unconstructive habits you may have. These tips may help you:

Practice to build confidence – Some people think that if you practice too much, your speech will sound rehearsed and less genuine. Don't necessarily memorize your presentation, but be so familiar with the content that you're able to speak fluently and comfortably, and adjust as necessary.

Be flexible – This is easier to do if you're comfortable with the material. Don't attempt to present something you just learned the previous night. You want to know your material well enough to answer statements. And, if you don't know something, just admit it, and commit to finding the answer.

Welcome statements from the audience – This is a sign that a presenter knows what he or she is talking about. It builds audience confidence, and people are much more likely to trust what you say, and respect your message.

Use slides and other visual aids – These can help you deliver a confident presentation. The key point here is to learn how much visual information to give the audience, and yet not distract them from what you're saying.

Keep your visuals simple and brief – Don't use too many pictures, charts, or graphs. Your slides should summarize or draw attention to one or two items each. And don't try to fit your whole presentation onto your slides. If the slides cover every single detail, then you've probably put too much information on them. Slides should give the overall message, and then the audience should know where to look for supporting evidence. Manage your stress – Confidence has a lot to do with managing your stress levels. If you feel particularly nervous and anxious, then those emotions will probably show. They're such strong feelings that you can easily become overwhelmed, which can affect your ability to perform effectively. A little nervousness is useful because it can build energy. But that energy may quickly turn negative if nerves build to the point where you can't control them.

If you have anxiety before a presentation, try some of these stress management tools:

Use physical relaxation techniques , like deep breathing and visualization, to calm your body and ease your tension.

Use imagery to help keep calm, and visualize yourself delivering a successful presentation.

Learn strategies to build your self-confidence in general. The more assured you are about yourself and your abilities, the better you'll feel when you get up in front of people, and say what you want to say.

When you present with confidence and authority, your audience will likely pay attention and react to you as someone who's worth listening to. So "pretend" if you need to, by turning your nervousness into creative and enthusiastic energy.

For other tips on delivering confidently, see Delivering Great Presentations , Speaking to an Audience , Managing Presentation Nerves , and our Skillbook Even Better Presentations .

Controlling the Environment

(Questions 3, 4, 8, 12)

While much of the outside environment is beyond your control, there are still some things you can do to reduce potential risks to your presentation.

Practice in the presentation room – This forces you to become familiar with the room and the equipment. It will not only build your confidence, but also help you identify sources of risk. Do you have trouble accessing your PowerPoint file? Does the microphone reach the places you want to walk? Can you move the podium? Are there stairs that might cause you to trip? These are the sorts of issues you may discover and resolve by doing one or two practice presentations.

Do your own setup – Don't leave this to other people. Even though you probably want to focus on numerous other details, it's a good idea not to delegate too much of the preparation to others. You need the hands-on experience to make sure nothing disastrous happens at the real event. Test your timing – When you practice, you also improve your chances of keeping to time. You get a good idea how long each part of the presentation will actually take, and this helps you plan how much time you'll have for statements and other audience interactions.

Members of the audience want you to respect their time. If you end your presentation on time or early, this can make a huge, positive impression on them. When speakers go over their allowed time, they may disrupt the whole schedule of the event and/or cause the audience unnecessary inconvenience. Be considerate, and stick to your agenda as closely as possible.

Presenting doesn't have to be scary, or something you seek to avoid. Find opportunities to practice the tips and techniques discussed above, and become more confident in your ability to present your ideas to an audience. We all have something important to say, and sometimes it takes more than a memo or report to communicate it. You owe it to yourself, and your organization, to develop the skills you need to present your ideas clearly, purposefully, engagingly, and confidently.

This assessment has not been validated and is intended for illustrative purposes only. It is just one of many that help you evaluate your abilities in a wide range of important career skills.

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Trina Mattingly

Hello, This was really an excellent overview with concise instructions, using clear communication methods. I found the article to be captivating and poignant. Thank You

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Rate My PowerPoint

This tool will analyse some aspects of your presentation and give an overall score (Red, Amber or Green) for your presentation along with some hints and tips on specific improvements you could make.

It’s also worth checking out our 28 Great PowerPoint Presentation Tips article and some of the other Advice and Tips articles in our blog.

This tool is free to use and your presentation will not be stored on our system.  Just select you PowerPoint PPTX file below and give it a go!

Analysis Results for

There are many hints and tips to help improve your PowerPoint presentation, our popular blog 28 Great PowerPoint Presentation Tips expands on many of these. Below this tool looks at the some of these elements that could make an impact to your presentation.

The 6/6 rule states that you should have no more that 6 bullets per slide and no more than 6 words per bullet in order to keep your audience engaged. There are other forms of this rule the 7/7 and the 8/8 rule depending on how strict you want to be. The overriding principal is to try and keep the number of points on you page to a minimum and try to summarise them in the minum words. Short and sweet! There is a tendancy with presentations to cram lots of points and words on a slide making hard to read and un-engaging. Either try to split these long slides in several shorter ones or consider giving handouts to suplement the slideshow. Remember your audience should be listening not reading!

Presentation Length

Guy Kawasaki wrote that a presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points . He was talking about pitching to investors but this is fairly solid advice for any presentation. You might need to over-run the 20 minute rule in some circumstances (e.g. a university lecture) but could the additional time be better used for questions and answers?

Use of Media / Images

It is much more engaging to use images and or videos to enhance your presentation. A good picture can convey a great deal of meaning and makes the presentation more insteresting and engaging.

Readability

What is the smog readability score.

The SMOG grade is a measure of readability that estimates the years of education needed to understand a piece of writing. SMOG is an acronym for Simple Measure of Gobbledygook. So what does the SMOG score mean. Below is table that explains the different score breakdows

source: NHS

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10 Tips for a Persuasive Presentation

Powerful presentation is persuasion. here's how to elevate your impact..

Posted May 11, 2024 | Reviewed by Ray Parker

• Presentations aim to effect change. It's essential to be clear about what change you want to see.
• Powerful presenters embrace and extend empathy to seek first to understand their audience.
• Substance and style both matter to create an audience-informed communication experience.
• Persuasive presentations are relevant, reasoned, real, and resonant.

How many of us realize that giving a presentation or making a speech is all about persuasion , influence, and emotional intelligence ? Impactful presenters understand the power of empathy to understand and engage their audience, the efficiency and kindness of having a clear objective and message, and the importance of substance and style—all as a way to connect in a way that engages and inspires.

Much has been written on the power and behavioral science of persuasion, not least by expert Robert Cialdini. His bestselling book Influence: The Psychology of Persuasion explains seven research-based universal principles of influence .

From my experience as a leadership coach working with thousands of people worldwide, I have compiled a list of ten essentials to elevate our presentation.

1. Maintain an "other" focus. What do you know about your audience and how can you find out more? Ask yourself what kind of a speaker will appeal to your audience, what arguments are likely to resonate with them, and what feelings you want to inspire so the audience will positively respond to your ask.

If your audience is predominantly data-driven, you may want to use more evidence-based arguments. If the audience is mixed, a combination of data, authority, and storytelling may be more appropriate. Extend Daniel Goleman’s three types of empathy to gather intelligence , understand your audience, and tailor your intervention to connect more profoundly.

2. Determine a specific objective. Presentations aim to effect change in some way. What change do you want to see in your audience?

For instance, gaining their approval for a certain investment, soliciting their buy-in for a change, or creating a sense of enthusiasm for an idea or initiative. The purpose of a presentation is to bring about change so make sure you are clear on what kind of change you want to bring about.

3. Design a grabber. Our attention spans have shrunk as we have more and more competing demands on our attention . If you want to get someone’s attention, you need to grab it at the outset and try and hold on.

You can do this in several different ways. Throw out a question that demands a response from the audience. Give a surprising fact or statistic, or quote from a well-known figure. Tell a story or an anecdote. A good grabber captures the attention of everyone there and makes them focus on what you have to say.

4. Crystalize your message and construct your arguments. Your message is the heart of your speech. Craft a brief phrase that clearly defines your proposal in 10-12 words—for example, “This post is about crafting presentations that inspire and engage others to elevate their presentations.”

Make it memorable by choosing inspiring words, symbols, catchy expressions, something that will remain in the audience's mind. As Brené Brown says: “Clear is kind,” and a clear message provides a path to develop your ideas.

When you have a clear and concise message, it helps you formulate your arguments. Think of developing your arguments using the rule of three —three compelling arguments to convince but not overwhelm your audience.

5. Prepare a call to action. Remember, we want to change our audience in some way, so we need to make our ask clearly and concretely. Consider your call to action in terms of what you want your audience to think/feel/do:

• Think: “I want you to think about how you can improve your presentations.”
• Feel: “I want you to feel enthusiastic and motivated so that you can elevate your power to persuade.”
• Do: “I want you to try out some of these tips and tools for yourself.”

6. Craft a memorable closing. Close the speech in an elegant and memorable way. We need people to remember what we've told them, so prepare it well.

This is not the time to improvise. Try to connect your closing to your opening grabber, which makes the presentation more memorable. Good preparation means preparing everything to the very end—finish well.

7. Plan your delivery. A dynamic speaker draws listeners in by using vocal variety (tone, intonation, speed, volume, pace, pauses, silence) and body language (posture, gestures, expression, and movement) to highlight important points and hold the audience’s attention. Be intentional: How will you use your voice and your body to emphasize a thought or idea? Think about it: If you increased the time you spent on style or delivery by 20 percent, what would it mean for the impact you make?

8. Think about how you will engage your audience. You want the audience to feel considered throughout. Include pauses so they can process what’s being said; connect with individuals throughout the room and make deliberate eye contact while speaking, especially when delivering key points. Read and respond to the audience by changing how you deliver as you go based on the audience’s nonverbal communication .

9. Rehearse and practice. Practice is one of the most crucial elements of presenting—and probably the most neglected one. If this is new to you, start by reading your presentation in front of a mirror to get comfortable speaking your presentation.

Next, video yourself and watch out for nervous or distracting habits to eliminate them and identify any areas where you can improve your delivery. If you are feeling brave, practice in front of an audience and ask for feedback.

10. Prepare your success rituals and mantra. Public speaking and/or stage fright can feel debilitating for some. Have your calm-down ritual prepared and ready to go before you start your presentation. This might be a certain gesture, a power pose, breathwork, or a mantra.

Try this tip: Identify three adjectives to describe how you would like to show up during this presentation. This sets an intention and helps focus our cognitive and emotional resources on success.

Powerful presenters embrace and extend empathy to seek first to understand their audience. They use this intelligence to carefully make choices about substance and style to create an audience-informed communication experience that feels relevant, reasoned, real, and resonant and creates a pathway for change.

Palena Neale, Ph.D. , is a women’s leadership coach, lecturer, and founder of unabridged, a boutique leadership development practice.

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How to Present to an Audience That Knows More Than You

• Deborah Grayson Riegel

Lean into being a facilitator — not an expert.

What happens when you have to give a presentation to an audience that might have some professionals who have more expertise on the topic than you do? While it can be intimidating, it can also be an opportunity to leverage their deep and diverse expertise in service of the group’s learning. And it’s an opportunity to exercise some intellectual humility, which includes having respect for other viewpoints, not being intellectually overconfident, separating your ego from your intellect, and being willing to revise your own viewpoint — especially in the face of new information. This article offers several tips for how you might approach a roomful of experts, including how to invite them into the discussion without allowing them to completely take over, as well as how to pivot on the proposed topic when necessary.

I was five years into my executive coaching practice when I was invited to lead a workshop on “Coaching Skills for Human Resource Leaders” at a global conference. As the room filled up with participants, I identified a few colleagues who had already been coaching professionally for more than a decade. I felt self-doubt start to kick in: Why were they even here? What did they come to learn? Why do they want to hear from me?

• Deborah Grayson Riegel is a professional speaker and facilitator, as well as a communication and presentation skills coach. She teaches leadership communication at Duke University’s Fuqua School of Business and has taught for Wharton Business School, Columbia Business School’s Women in Leadership Program, and Peking University’s International MBA Program. She is the author of Overcoming Overthinking: 36 Ways to Tame Anxiety for Work, School, and Life and the best-selling Go To Help: 31 Strategies to Offer, Ask for, and Accept Help .

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