Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
- See a tailored demo of CleverTap's key capabilities.
- Get a walk-through of industry specific use cases.
- Obtain answers to any questions about integration, go-live, and support.
Get to know CleverTap from the scratch. To book your personal product demo, fill out the form and start at your preferred date. Afterwards we will get in touch with you.
Please enter a valid work email
Please enter a valid phone number
Yes, I'd like to receive the latest news and other communications from CleverTap. You can unsubscribe anytime. For more details, go to the Privacy Policy .
By submitting this form, you agree to CleverTap's Privacy Policy Site is protected by reCAPTCHA ( Privacy | Terms )
Thank you for your interest in CleverTap
We’ll get back to you soon!
Subscribe to our blog.
Product Overview Uncover the building blocks of CleverTap customer engagement platform
Customer Data & Analytics Ingest, analyze and segment customer data
Experimentation & Optimization Unleash the winning strategy in real-time
Personalization Contextualize customer experiences in real-time
Campaign Orchestration Build omnichannel customer experiences effortlessly
Clever.AI Insightful. Empathetic. Actionable
Push Notifications
Email Automation
Mobile Channels
In-App Messaging
Web Messaging
Signed Call TM
ANALYST REPORT
Read how CleverTap is shaping the cross-channel marketing product ecosystem
Optimize App and Web Experiences Effortlessly
E-Commerce Fuel purchases and maximize order value
Subscriptions Build a loyal subscriber base
Financial Services Win trust with the most secure platform
Gaming Maximize player lifetime value
Blog Latest trends in customer engagement
Case Studies Find out how customers unlock value
Webinar Interactive sessions, seminars and more
Videos Watch Our Latest Videos and Tutorials
Podcasts Listen to Engaging and Insightful Podcasts
Guides Learn & Succeed with our In-Depth Guides
Whitepapers Thought leadership to maximize outcome
Benchmark Reports Measure up against the best
Glossary Stay current with new terms and concepts
E-books Explore Our Collection of E-Books
Events Meet us at our next live event
About Us Building lifelong customers
Partners Discover the CleverTap advantage
Media CleverTap in the news
Careers Let's work together
CSR Commitment to empowering communities
CleverTap4Good Where technology meets philanthropy
Contact Us We’d love to hear from you!
- Customer Spotlight
- CleverTap Elevate
- Engineering
- Uncategorized
- Data Science
- The Big Leap
- CleverTap Quarterly
- CleverTap Engage
- CleverTap Tech
8 Clever Customer Engagement Examples From Top Brands in 2024
- Published on September 14, 2021
- Views 60.96k
Level up your customer engagement strategies with our monthly newsletter
Found this interesting? Share it now!
How do you engage without annoying your users? While most user journeys follow the pattern of a trigger leading to either disappointment or enlightenment , marketers need to tap into user expectations and best practices for customer engagement. It’s widely known that retaining current customers is much more affordable than acquiring new ones — but in a constantly changing digital marketing landscape, how can you create a customer engagement strategy that strikes a balance between MIA and WYA? * Continue reading for insights on how to effectively engage customers, along with customer engagement examples from companies that are doing it right, or jump to our infographic .
What Is Customer Engagement?
8 Customer Engagement Marketing Examples
From Petco’s warm welcome to Whole Foods’ sous chef chatbot, check out these clever customer engagement examples that are changing the game.
1. Petco: Start With a Warm Welcome
- Make your welcome email easily scannable with a clear value proposition
- Position your messaging to appeal to customer’s emotions
- Prompt users to learn more about your rewards programs and other products
2. Uber Eats: Personalize Your Messaging
- Use dynamic content to tailor messaging based on behavioral data
- Prompt users to re-engage with triggered messaging
- Make sure your messaging makes sense for your brand
3. Warby Parker: Encourage Omnichannel Engagement
- Serve customers where they are to guide them through the user journey seamlessly
- Create consistent brand messaging across platforms to keep users engaged
- Use augmented services to differentiate yourself from competitors
4. Mastercard: Be Loyal to Your Customers, and They’ll Be Loyal to You
- Build relationships with customers by creating relevant experiences and satisfying individual needs
- Use predictive analytics to track the ROI of your customer loyalty investment
- Give users genuine value-adds instead of relying solely on tactics like points
5. Whole Foods: Leverage Conversational Marketing
- Augment chatbots with customer service representatives to give customers quick answers
- Prevent disengaged customers by reducing wait time for simple answers
- Use natural language and human elements to make your chatbots mimic the experience of speaking with a human
6. Sephora: Solicit Feedback
- Minimize friction by removing the need to gather demographic information
- Ask for feedback on the same platform to get contextual data
- Keep it short and simple to make responding as easy as possible for the user
7. Spotify: Nurture Leads With Value Propositions
- Make your unique value proposition the focus of your followup
- Highlight feature announcements or other personalized milestones for a clear value add
- Present a results-based approach by focusing on what the customers get out of it
8. Bird: Re-Engage Customers With Win-Back Campaigns
- Pique customer’s interest with conversational, personalized subject lines
- Offer discounts, free shipping, or another similar incentive
- Use win-back emails to remind customers of benefits, but don’t make it impossible for them to leave
Use Marketing Automation for Customer Engagement
A Complete Guide to User Engagement
Read the Guide
- customer engagement
IMAGES
VIDEO