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8 Clever Customer Engagement Examples From Top Brands in 2024

Shivkumar M

  • Published on September 14, 2021
  • Views 60.96k

8 Clever Customer Engagement Examples From Top Brands in 2024

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How do you engage without annoying your users? While most user journeys follow the pattern of a trigger leading to either disappointment or enlightenment , marketers need to tap into user expectations and best practices for customer engagement. It’s widely known that retaining current customers is much more affordable than acquiring new ones — but in a constantly changing digital marketing landscape, how can you create a customer engagement strategy that strikes a balance between MIA and WYA? * Continue reading for insights on how to effectively engage customers, along with customer engagement examples from companies that are doing it right, or jump to our infographic .

What Is Customer Engagement?

Must know customer engagement stats

8 Customer Engagement Marketing Examples

From Petco’s warm welcome to Whole Foods’ sous chef chatbot, check out these clever customer engagement examples that are changing the game.

1. Petco: Start With a Warm Welcome

Petco’s welcome email is tailored, easy to scan, and has a clear and relevant mid- and end-CTA.

  • Make your welcome email easily scannable with a clear value proposition
  • Position your messaging to appeal to customer’s emotions
  • Prompt users to learn more about your rewards programs and other products

2. Uber Eats: Personalize Your Messaging

uber eats personalizes their messages with deals for their users

  • Use dynamic content to tailor messaging based on behavioral data
  • Prompt users to re-engage with triggered messaging
  • Make sure your messaging makes sense for your brand

3. Warby Parker: Encourage Omnichannel Engagement

Warby Parkers prompt the user to complete purchases

  • Serve customers where they are to guide them through the user journey seamlessly
  • Create consistent brand messaging across platforms to keep users engaged
  • Use augmented services to differentiate yourself from competitors

4. Mastercard: Be Loyal to Your Customers, and They’ll Be Loyal to You

Mastercard helps with customer loyalty by having users sign up for Masterpass

  • Build relationships with customers by creating relevant experiences and satisfying individual needs
  • Use predictive analytics to track the ROI of your customer loyalty investment
  • Give users genuine value-adds instead of relying solely on tactics like points

5. Whole Foods: Leverage Conversational Marketing

Whole foods chatbots meet customers where they are without the need for trigger campaigns or app downloads

  • Augment chatbots with customer service representatives to give customers quick answers
  • Prevent disengaged customers by reducing wait time for simple answers
  • Use natural language and human elements to make your chatbots mimic the experience of speaking with a human

6. Sephora: Solicit Feedback

Sephora solicits feedback with prompts

  • Minimize friction by removing the need to gather demographic information
  • Ask for feedback on the same platform to get contextual data
  • Keep it short and simple to make responding as easy as possible for the user

7. Spotify: Nurture Leads With Value Propositions

Spotify nurtures leads with personalized music playlists

  • Make your unique value proposition the focus of your followup
  • Highlight feature announcements or other personalized milestones for a clear value add
  • Present a results-based approach by focusing on what the customers get out of it

8. Bird: Re-Engage Customers With Win-Back Campaigns

Bird re-engages with customers with their ride with us campaigns

  • Pique customer’s interest with conversational, personalized subject lines
  • Offer discounts, free shipping, or another similar incentive
  • Use win-back emails to remind customers of benefits, but don’t make it impossible for them to leave

Use Marketing Automation for Customer Engagement

Customer engagement examples infographic

A Complete Guide to User Engagement

Read the Guide

  • customer engagement

How to Optimize Massive Online Sales (OMOS) Events?

IMAGES

  1. Customer Engagement Case Study Ppt Powerpoint Presentation Ideas Slides

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  2. Enhancing Customer Engagement Digital Platform Case Study Enhanced

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  3. SentiMeter® for Personalized Customer Engagement Case Study

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  4. Case Study Duracell Trust Your Campaign Increasing Product Awareness

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  5. Customer engagement methodology

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  6. Case Study Of Digital Solutions For Enhancing Customer Engagement PPT

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VIDEO

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  2. Customize phone case photo for my customer #customizedphonecase

  3. Intergenerational Engagement Case Study #17

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  5. Koller customer case 5 sets of 5tons ice cube machine and 20 tons tube ice machine #icefactory

  6. Customer Engagement Channels in Service Cloud