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Case study writing guide and the List of Case Study Topics

Updated 21 Aug 2024

What is a Case Study?

There is no universal definition for case study writing that would match all the types of this academic task. It is usually an intensive and detailed study related to a person, a particular event, a case, a situation, or series of cases that are united with the same context or a scientific objective. It must represent a clear, systematic analysis and estimation of both a single person or community to determine similarities and differences or to portray the findings by turning to specific theoretical concepts.

Depending on your course and provided instructions, you may take a comparative, analytical, explanatory, or reflective approach to case study writing. The main purpose is to provide analysis and methodology based on your case study sample by defining the key arguments that help you achieve an outcome.

How long should a case study be?

Learning how to write a case study, most college students keep asking about the length of case study writing. It will depend on your academic approach, discipline, and the case study itself, and whether you are writing or briefing a case study. In the majority of cases, your case study writing should be from 500 to 1,500 words in total.

Although the majority of academic definitions of case study talk about some process or research work related to the development of a particular person, group of people, or events over a period of time, types of case studies also involve specific analysis to identify problems and find the outcomes. Therefore, the majority of case study topics already include some challenge or an assumption that requires additional research.

The case study usually includes a short description of a problem or an idea that must be explored with the data that should be helpful to let you explore and find the best solutions. For example, turning to a professional case study writing service , you will see that the case studies for nursing students will always differ from those that are used by engineering students. Keeping all these facts and related challenges in mind, we came up with a list of case study topics divided by category.

Types of Case Studies

Writing a case study as a college student, you will encounter various types of case study . As you learn more about them, it becomes easier to stay focused and determine what kind of tone must be used.

• Exploratory Approach . It's usually used as the outline for a more in-depth writing task. It should explore the subject and tell why you might require a large scale research. One of the most complex types of case study writing.
• Explanatory Case Study Writing . The trick here is to explain the case. For example, when you are majoring in nursing, your case study explanatory task may be to explain the causes of disease and the effect some treatment has had. The final part of such writing is not open to interpreting and must be finite.
• Descriptive Case Studies . The purpose here is to create a pattern between your chosen subject and a certain theory that you have to research. It mainly strives for improvement of the existing theory based on a particular case.
• Intrinsic Case Studies . Don't let the word frighten you as it only aims for a deeper research of the case in question. Provide case study analysis by addressing only what you have. The purpose here is to focus on the subject and limit yourself by exploring the specific case.
• Instrumental Case Studies . Here you have to address the elements of the study by using your materials as the tool or an instrument that leads you to the scientific evidence. It's still necessary to explain your findings.
• Collective (Series) Case Reporting . These represent an interesting approach since one takes more than one case study and compares, contrasts, or evaluates different cases to mark the start for a new study.

As you learn how to do a case study, remember that you can combine two of these types together to achieve a deeper outcome of your analytical research. Always check with your grading rubric to determine what kind of academic approach you have to take and then adjust your case study materials accordingly. It will save you a great deal of time as you work on your assignment. In case you need assistance, our nursing paper writing service is here to help you get the best grades. Our team of experienced writers guarantees the highest quality of work and timely delivery. 

How to Write a Case Study: Step-by-step Guide

As you learn how to write case study correctly, it’s necessary to take the following steps to ensure that no important point has been missed:

Step 1: Choose Your Topic . Even when you already have a document to work with, the first step is choosing your topic statement, which should reflect your study approach to the problem. Brainstorm various case study topic ideas first! Make sure that you choose something that reflects not only your case study but also your course and relevant ideas.

Step 2: Determine Your Case Study Type.  Your assignment may be an illustrative case study or a series of cases. Check your grading rubric twice to stay on track.

Step 3: Create Case Study Outline. This part is the most important as you have to work on your case study introduction . It's essential to provide background information and describe the problem posed in the case study document. As you create an outline, start with the key facts that address your objectives and take notes as you study what you have. These notes may be mentioned in the outline for your case study. Basically, an outline should contain information about the person or an event, problem and the goals you would like to achieve, your solution, the results of your work, and the call-to-action sentence (if applicable).

Step 4: Research Your Case. Research the problem first before you develop a thesis. Look into similar case studies and identify similarities that are worth examining.

Step 5: Develop Your Thesis Statement. Your thesis statement should be specific and  set the direction for your readers. You can also use external sources to support your main idea. Provide at least one piece of evidence.

Step 6: Address Important Arguments in Body Paragraphs. Each body paragraph must start with a topic sentence where you place several references to an important element mentioned in the original case study.

Step 7: Work On Your Conclusion.  In your final paragraph, you should summarize the information and suggest recommendations for further research.

Remember that the majority of challenges that you encounter with a case study paper can be addressed by checking with your grading rubric. Starting with the titles to choose from to the summary that you may have to include in the sample of your work, original instructions may help you to determine what kind of work must be done before you start writing. 

How to Compose a Case Study Draft

Let us assume that we need to create an assignment where business case study examples can come in handy. While you can take a look online and see templates for this and that, specialists at EduBirdie recommend checking the writing template below for an easier way to get things done:

• Introduction.

a) identify the purpose of your study ( it can be the company’s failure or a successful innovation by a particular person ).

b) define the type of the case study research ( an illustrative type would fit best here ).

• Background.

a) describe basic background information ( talk about the company or a person, a group of people or an event ). 

b) explain the pros and cons of the problem ( describe the importance and why it is relevant for you and the community ). 

c) discuss your methods and objectives ( set your research method ).

• Case Evaluation.

a) segregate major and minor points ( start with the most important elements and continue with what’s less significant ). 

b) address strengths and weaknesses of your approach ( discuss why your approach might not cover all range of the business problem ). 

c) talk about limitations ( explain what barriers you have faced and what the case study failed to provide ).

• Proposed Solutions.

a) explain your school of thought ( offer information based on a particular method or a scientific concept ). 

b) pros of your approach ( discuss the positive sides of your solution ). 

c) set your hypothesis ( feel free to make assumptions and create analytical strategy ).

• Analytical Findings.

a) provide summary of your findings ( you can use bullet points to discuss your findings ). 

b) connect your thesis with an outcome ( remind your readers about your thesis and the most important argument ).

• Recommendations.

a) Provide possible helpful recommendations ( you can recommend alternative solutions or suggest how the limitations can be addressed ).

b) Recommend further literature ( you can mention further reading ).

Case Study Ideas

Coming up with good and reliable case study ideas is essential for college students regardless of their course, existing skills, and academic objectives. Since case study writing explores a plethora of different research methodologies, choosing your topic correctly will help you to avoid such scenarios when your ideas become scattered all over your paper. Have a look at our list of case study ideas based on the subject and use them as a starting point for your future case study assignments. Need help with homework? Hire a professional essay writer .

Case Study Ideas For Psychology

The field of Psychology is quite challenging, which is why it is vital to choose your topic accordingly regardless if you already know the basics or want to overcome writer's block. Here are some interesting ideas to consider based on what is currently popular in various American universities:

• Military operations and the PTSD recovery process.
• The most common misconceptions about children with Autism.
• The workplace leadership and the complex of Emperor.
• The perception of danger in different cultures.
• The origins of bipolar disorder through the prism of domestic violence.
• Covid-19 and related anxiety cases among college students.
• The dangers of advertisements on children's TV networks.
• The negative influence of Instagram and distorted body image.
• Mental recovery of child abuse victims.
• Asthenic syndrome among teenage children.

Case Study Topics In Education

As you are dealing with Education, you should start by exploring the latest changes as the technology is constantly advancing. Compare old and new study methods used in schools or American universities to get the basic idea of competitive case study topics. 

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Here are some of them to explore:

• The challenges of remote education in rural locations in the USA.
• The teaching methods of Montessori schools.
• How to motivate children with learning disabilities?
• Pros and Cons of AI-based systems in education.
• The degree of freedom in Scandinavian schools.
• The role of self-motivation in European middle schools.
• Is Summer Camp education worth it?
• The consequences of improper examination methods.;
• The educative methodologies commonly used by male teachers.
• The changes that have taken place in education during the Covid-19 period.

Information Technology

The students majoring in Data Science or Information Technology sciences also have to face case study writing, which is usually based on various data analysis methods or the impact that technology has in certain fields of life. Still, you can always explore a little bit further and choose different topics for case studies like the ones below:

• Does technology advancement has an end?
• The limitations of the Python programming language.
• The differences between modern programming methods and the "old-school" approaches.
• The analysis of ethical hackers.
• Should one learn to become a hacker to prevent the majority of cyberattacks?
• Is user simplicity always good: WordPress case study?
• The challenges of software development in modern times.
• The safety of data analysis for medical purposes.
• The use of drones in police operations.
• Semantic methods in debugging.

Environmental Science

It is only natural to examine various case studies as you are learning all the complex environmental science aspects. Since the majority of tasks in this field will include either reflective writing or cause-and-effect essays, the use of case study writing cannot be underestimated. We're the  best law essay writing service  that you can trust: we get A grades from our customers.

Here are some ideas to use as the starting points:

• The mobile vessel pump systems that reduce ocean pollution.
• Is saving endangered species possible in our times?
• The cons and pros of ecological tourism.
• The use of politics in the Global Warming campaigns.
• The Earthquake prevention systems in the United States.
• The clarity of Carbon Dioxide Emission reports.
• The reasons why the Kyoto Protocol has double standards.
• The correct method of planting trees in an urban environment.
• How can college students help promote environmental protection.
• The use of Green Technologies during pandemic times.

Marketing Case Study Ideas

As a rule, marketing specialists always have enough to deal with, yet choosing a successful case study topic is not always easy! Do your best to narrow your ideas down to meet the main argument of your thesis statement and the educational objectives. You can browse through a wide range of subjects, including:

• The differences between female and male target marketing methods.
• The unique strategies and popularity of Apple Inc.
• Brand development methods: the most common mistakes.
• German Automotive Industry in the American market.
• Online (digital) versus physical marketing.
• The factors that create customer loyalty in the field of beverages.
• The negativity commonly associated with McDonald's.
• The controversy between Samsung and Apple.
• Is marketing to children morally acceptable?
• The future of marketing methods in the post-Covid-19 world.

Management Case Study Topics

Management is always complex because it involves a plethora of different subjects that must be combined and analyzed. The role of case studies here is vital because it is the best way to learn both old and new methods of management. Consider this list of case study topics on Management:

• Corporate planning and strategic management by Nike Corporation.
• The activity-based costs systems in the Asian markets.
• Is child entrepreneurship taking away the aspect of childhood?
• Should financial management be taught at schools?
• Human Resources Management bias and ethnicity aspects.
• The challenges of global management in modern times.
• The management and social media.
• Does immediate innovation has a place in marketing?
• Sustainable development and globalization.
• Civil rights and the responsibilities of corporate management specialists.

Applied Physics

As you may think that Applied Physics is all about theory or lab experiments, you are quite far from the truth because it also involves case study writing to determine the engineering mistakes or provide college professors with a piece of evidence that you understand the subject correctly.

• Condensed Matter and Mechanical Engineering studies.
• The most common misconceptions about Nanoscience.
• The Green Energy systems in the domestic environment.
• Why the study of Microfluidics is often considered dangerous?
• Quantum Information Science and Data Transfer methods.
• The benefits of Astrophysics lessons for the school children.
• The application of synchrotron radiation and relevant dangers.
• The engineering mindset specifics in Applied Physics.
• Radiation therapy and related mental aspects.
• The role of female scientists in Applied Physics.

SMM Case Study Topics

It is hard to imagine our lives without social media these days. It is only natural that SMM or Social Media Marketing case study topics are becoming even more popular.

Here are some of them you must definitely check:

• The use of children in SMM strategies.
• The challenges of influencers on social media.
• Why the majority of SMM trends are dangerous?
• The reasons why TikTok became popular.
• The importance of impromptu dancing on social media.
• Is SMM Marketing the next best thing for modern sales?
• Online marketing dangers.
• The differences between globalization and mass trend following.
• Social media dangers for children.
• The age gap differences in social media groups.

MBA Case Study Topic Ideas

MBA studies still remain one of the most popular subjects for those who want to start their personal business or promote something innovative. Once you have your MBA degree, you can get employed at some of the world's best companies. Still, as you only study, it is crucial to do all these writing tasks, including reflective journals and case study papers. Have no fear as we have some MBA case study ideas for you:

• Operations management styles at Intel Inc.
• Why the majority of human resource management methods used are outdated today.
• The specifics of marketing research in Japan.
• Customer relationship management and religion.
• Strategic Thinking VS Leadership training.
• MBA marketing specifics.
• The attitude and professional success: Bill Gates personality.
• Steve Jobs' marketing style.
• Financial responsibility of CEOs in the United States.
• The IT marketing through the prism of staff training in marketing.

Human Rights Case Studies

Even though we all have heard about human rights and related challenges these days, it is often uneasy to choose the right case study topic. If you are unsure what to choose, consider these examples of case study topics below:

• The challenges of the Palestinian community.
• Misconceptions about the Black Lives Matter Movement.
• Should children be allowed to vote and participate in politics.
• The gender injustice in the scientific community of American Universities.
• The abuse of female personnel workforce.
• The Anti-Discrimination Act controversies.
• The human rights controversies in the United States versus cases in Canada.
• How can minor children stand for their basic human rights?
• The moral aspect of freedom of speech.
• The human rights activists and their moral principles: South Africa.

Nursing Case Study Subjects

• The privacy of the nurse and patient communications.
• The importance of ER nursing stress reduction methods.
• Should nurses be taught self-defense tactics?
• The presence of ethnic bias in the nursing community.
• The emotional bonds established by the nurses in a team.
• How does team solidarity affect nursing responsibilities?
• The healthcare system in Norway: Bergen hospitals case study analysis.
• Should nurses be granted additional payments for the emotional turbulence that they endure?
• Patients with Alzheimer’s and the modern nursing methods.
• How can nurses help children to communicate more efficiently?

Business Case Study Topics

Regardless of what business field you may encounter for your college studies in the United States, the chances are high that you will need some inspiration for your next case study assignment. Consider taking a look at these topic ideas:

• The quality production differences between Gibson and Fender.
• The link between production quality and strategic thinking implemented by the CEOs.
• The image of the modern business individual today.
• Pricing optimization at Apple Inc.
• The reasons why start-ups became so popular in 2022.
• Market expansion in the Asian markets.
• Industry Landscape in Australia for investment purposes.
• Profitability and moral limitations in business in China.
• Personnel management issues at Amazon business outlets.
• The problems of consumerism in the United States.

Of course, these are only the starting points or the basic ideas that you can use as you think about how to choose a good case study topic for your next project! When in doubt, always consult your academic advisor or hire a professional case study writer to pick the best subject and methodology!

How To Choose Good Case Study Topics?

Starting with your case study topic hunting, follow these simple rules:

• Choose something that inspires you.
• Narrow things down to reflect your main idea the best way possible.
• Explore similar research ideas on the topic.
• Identify the problem(s) and opinions related to your chosen subject.
• Choose relevant methodology that will make it possible to research this or that case study topic.
• Find alternate wording for your case study assignment.
• Brainstorm available case study topics for college students.

Remember that if you are not sure about something, always ask your college advisor and check your grading rubric twice to ensure that you are on the right track!

Case Study Format Rules

Learning how to format your writing is essential because it will be one of those elements that help the grader to determine whether you understand the task correctly.

Here are the main rules to remember:

• Each case study paper should start with a headline that should provide your readers with sufficient information regarding the problem. It should speak of the background information in a brief way. 
• As you describe the case study, you should include basic details that talk about a person or an event that you explore to offer your audience all the initial information necessary to determine the objectives and complexity.
• As you create your outline, remember that you should describe at least one key argument that makes your work interesting and valuable. 
• State what problems and obstacles have been mentioned in initial instructions or in the case study document that you have. See various psychology case study topics to get the basic idea of what may be explored as an example. Talk about what you would like to explore. The use of quotes and citations is recommended. 
• Offer at least one solution. Talk about how the problem in the case study can be addressed and what methods you choose to address the problem.
• Describe the results. Talk about the benefits and the outcomes that you have achieved as a result of your writing. It's also possible to include quotes and combine them with your analysis, depending on the case study.
• Conclusion. Talk about various recommendations and sum up the facts that you have discovered .

What we have in result usually ends up in four major sections of a case study that are: an introduction, body paragraphs where you talk about the problem, an explanation and presentation of your findings section, and the final conclusion where you state the results. The writing mechanics will depend on the formatting style like MLA or APA.

MLA Rules Template:

Author's Last Name, First Name. Title of Your Case Study (in italics). Location of the Publisher.

APA Format for Case Study:

The important difference with APA formatting style is that it should include the cover page and the table of contents where your readers can see each part of the report and the executive summary part. The citation template for the references page is as follows:

Author(s). (Year). Title of your case study. Number of case study.

Harvard Style Case Study Reference: 

Author or Editor's Last Name, Initials. (Year) "Title of your case study" [Case Study], Journal Title, Volume (Issue), pp. page numbers.

How to Create a Title Page and Cite a Case Study

Speaking of case study structure in APA format, as an example, you may have to create a title.

Here are the rules to follow:

- Running head should include running title with a page number flushed to the right top corner. The running head itself should have a one inch margin and be typed in CAPS. 

- The title of the case study must be in title case, centered, and in the bold font. 

- Your name must be centered. 

- Provide your department and the university name. 

- Course code and name follow next and remain centered.

- Your professor's name must be provided in "Dr. John Gerahty" format. 

- Date should be: Month, Day, Year (June 3, 2021).

All these entries must use Times New Roman font, size 12.

For example:

Effects of Transwave Synthesis: An Engineering Audio Therapy Case Study 

Carrie Wood

Department of Audio Engineering, Berkeley School of Music

ENGN 223: Synthesis and Audio Therapty

Dr. Andrew Johnson

May 4, 2019 

Case Study Citation Templates & Examples

Let us assume that we need to cite a case study by David Lee that has been published at the Hardvard Business Publishing website in 2022. We need to obtain the date of publication, name of the case study, and the special reference number that can help us obtain the case study. Here is our citation in APA style :

Lee, D. (2022). What Does Diversity Mean in a Global Organization? (HBR Case Study). HBR No. R2203X-PDF-ENG. https://hbsp.harvard.edu/product/R2203X-PDF-ENG?Ntt=&itemFindingMethod=search

Now a textbook-based case study will look this way: 

Author(s) or Editor(s) of the case study. (Year of publishing). Title of chapter or case study. In First initial. Last Name, and First initial. Last name (Eds.), Title of book (pp.) Publisher's Name. 

For example: 

Patterson, J. (2009) The Apple's Take On Luxury. In J. Walden, Cases of Marketing Success (pp. 34-39). Bailey Publishing House. 

• MLA case format will follow this simple template for case study citations : 

Author's Last Name, First Name. Case Study Title (in italics). Location of the Publisher, Journal, or Organization.

Chandler, Nigel. "Disney and Disability Cases on Screen." American Journal of Cinemetograph y, vol 14, no. 2, 2004, pp. 281-99. 

Analysis Comes First

It must be reminded again that every assignment that you approach must include a preliminary analysis of the topic because you must be aware of various research aspects related to your topic. Take your time to consider different wording patterns and always narrow things down if possible to let your case study writing reflect your thesis and the main ideas. Always provide good evidence and analyze all the available information that you have in the case study instructions. It will help you to provide enough evidence of your research based upon a specific case study. Therefore, brainstorm our case study topics and let your education struggles become easier with our help! And remember that you can always ask us to write my case study!

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Written by David Kidwell

David is one of those experienced content creators from the United Kingdom who has a high interest in social issues, culture, and entrepreneurship. He always says that reading, blogging, and staying aware of what happens in the world is what makes a person responsible. He likes to learn and share what he knows by making things inspiring and creative enough even for those students who dislike reading.

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How to Write a Case Study - All You Wanted to Know

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

• Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
• Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
• Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
• Critical case studies explore the causes and effects of a certain case.
• Illustrative case studies describe certain events, investigating outcomes and lessons learned.

Need a compelling case study? EssayPro has got you covered. Our experts are ready to provide you with detailed, insightful case studies that capture the essence of real-world scenarios. Elevate your academic work with our professional assistance.

Case Study Format

The case study format is typically made up of eight parts:

• Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
• Background. Provide background information and the most relevant facts. Isolate the issues.
• Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
• Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
• Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
• Implementation. Explain how to put the specific strategies into action.
• References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

• Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
• Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
• Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
• Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
• Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: ' WHAT IS A CREDIBLE SOURCES ?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

• Correctly identify the concepts, theories, and practices in the discipline.
• Identify the relevant theories and principles associated with the particular study.
• Evaluate legal and ethical principles and apply them to your decision-making.
• Recognize the global importance and contribution of your case.
• Construct a coherent summary and explanation of the study.
• Demonstrate analytical and critical-thinking skills.
• Explain the interrelationships between the environment and nature.
• Integrate theory and practice of the discipline within the analysis.

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Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

• Statement of the issue: Alcoholism is a disease rather than a weakness of character.
• Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
• Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
• Hypotheses: Drinking in excess can lead to the use of other drugs.
• Importance of your story: How the information you present can help people with their addictions.
• Background of the story: Include an explanation of why you chose this topic.
• Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
• Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
• Strong argument 2: ex. X amount of people started drinking by their mid-teens.
• Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
• Concluding statement: I have researched if alcoholism is a disease and found out that…
• Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

• Check that you follow the correct case study format, also in regards to text formatting.
• Check that your work is consistent with its referencing and citation style.
• Micro-editing — check for grammar and spelling issues.
• Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

• Overgeneralization – Do not go into further research that deviates from the main problem.
• Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
• Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

• A title that attracts some attention and describes your study
• The title should have the words “case study” in it
• The title should range between 5-9 words in length
• Your name and contact information
• Your finished paper should be only 500 to 1,500 words in length.With this type of assignment, write effectively and avoid fluff

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.

Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.

Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

Get Help Form Qualified Writers

Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.

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What Is A Case Study?

How to cite a case study in apa, how to write a case study.

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

How to Write a Case Study in APA Format

Table of contents

• 1 What Is a Case Study In APA Format?
• 2.1 Sample Of APA Case Study Outline
• 3.1 Title Page in APA for Case Study Project
• 3.2 APA Title Page Example
• 3.3 The Abstract for an APA case study

Whether you study social sciences or life sciences, you’re likely to encounter a case study analysis in your academic journey. These papers demand a lot from students. First, you must have impeccable research and analysis skills. Sample populations, particularly people, can be challenging to analyze. It’s easy to misinterpret data and come up with the wrong conclusions. Additionally, you’ll need to have a knack for writing to present your findings persuasively, backed up by evidence-based arguments that build confidence for your teacher to accept the results of your work. If you need to boost your paper, Papers Owl is here to help you with a wide range of guidelines on how to write a case study in APA.

What Is a Case Study In APA Format?

To make your success, first realize that a case study is detective work. Your research may have an unresolved question or to carry out some testing to validate a hypothesis; in this case, studies are born. Psychology, nursing, and business are common fields this method is applied. In this scientific method, you’ll approach an event, action, individual, etc. And apply a set of circumstances to observe outcomes. Most papers in this field are written in the APA format, which can be a burden for students, especially if they aren’t familiar with this style. If you lack time or motivation for writing, appeal to our professional writers to write a case study  in APA format, and we will ensure your paper is perfectly formatted and gets a high grade.

Structure of Case Study Report In APA

First, let’s look at the sections in writing a case study in APA, which shares a few similarities to a typical research paper.

Introduction: Introduce your topic to the reader. Be sure to include the state of current research and where you plan to develop the current state of knowledge. You should include an interesting fact to reinforce your work’s importance and develop an interest in your hypothesis. Finish off with a thesis statement that you’ll focus on your workaround.

Aims: In this section, you answer the questions regarding why you are conducting your research and any questions you’ll explore. Avid case study writer recommends focusing your questions around your thesis. You can develop a triangle with a diagram and drill down your questions in a logical format that matches your paper’s main purpose.

Methods: Writing a case study in APA requires a methods section that details how you conducted your research. Did you conduct any interviews, send out questionnaires, or observe any behaviors? Detail them in this section, and state the environment and circumstances surrounding your data collection.

Results: Now that you’ve identified what you’d planned to accomplish and how you went about it in your APA case study format, it’s time to post the results. Don’t be shy if things don’t go swimmingly. Often in studies, we have unexpected results, which sometimes makes your paper more interesting to read.

Discussion: It’s time for the heart and soul of your paper. After all your research and observation, it is time to have a discourse on the results. The key to how to write a case paper in APA hangs on your ability to interpret the results in a meaningful way. Be sure to focus the discussion on your stated methods and how they pertain to your aims.

Recommendations: Here you want to detail what is to follow your research. Professional case study writers advise stating any knowledge gaps in your work and any unanswered or new questions you had found in the process. Your insights will be useful for others to follow in your footsteps and expand on your analysis.

Sample Of APA Case Study Outline

Example of writing a case study analysis in APA format:

Writing a case study in APA Step By Step

Knowing how to write a case study in APA format is a common question for students. In addition to the typical academic standards, APA has its own requirements that must be adhered to. The first step is to create a heading, known as a running head, that will be present on each page of your paper. The running head includes:

• The page number on the right margin
• A shortened title of your paper in ALL-CAPS no longer than 50 characters to the right

Title Page in APA for Case Study Project

The title of a case study in an APA paper is a requirement. The purpose is to state the name of the work, who the author is, and the institution that sponsored the research. It has the following parts:

• The words “running head” at the top, followed by the actual running head
• The full title of your paper using APA titling no longer than 12 words
• Your name without any designations (Dr/Ph.D./Rev/etc.) and the institution you attend

For APA Style ( 7th edition ), the cover page should also have:

• A page number at the top right corner.
• The institutional affiliation where the research took place.
• Course information, which is mandatory for student papers.
• The author’s note is optional and usually appears in professional papers.
• Font options have expanded to include Calibri 11, Arial 11, Lucida Sans Unicode 10, Times New Roman 12, or Georgia 11.
• All text on the title page should be double-spaced.
• Center all page contents and capitalize the first letter of significant words.

Note: APA 7 distinguishes between the formatting of title pages for professional and student papers. For instance, professional papers include a running head, while student papers do not necessarily include one.

APA Title Page Example

The Abstract for an APA case study

The abstract of your paper works as a summary to give a brief overview of what it contains. Include the running head at the top; the first line should have the word “abstract” centered. Follow the abstract with 150-250 words summarizing your paper. You may also index some keywords to help find the contents of your work in academic databases. At the end of your summary, indent once, and in italics, indicate keywords related to your work.

Writing an effective college paper requires a lot of planning and formatting to get it done right. Brush up on these guidelines for how to write your paper in APA format . If you need someone to review your work or write any parts of your paper, reach out to our professional writers, who are always willing to lend a hand.

Additionally, with the help of our blog, you can make sure you create a professional PowerPoint presentation that clearly outlines the main points of your paper. If you need help with this, our professional writers can provide guidance.

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Writing A Case Study

Case Study Format

Simple Case Study Format for Students to Follow

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A Complete Case Study Writing Guide With Examples

Understand the Types of Case Study Here

Brilliant Case Study Examples and Templates For Your Help

Having trouble making your case studies stand out? Finding it hard to organise your story? You're not alone! 

Many students struggle with case study writing !

Imagine spending a lot of time on your case studies, but they don't grab your reader's interest.  But don't worry! 

In this guide, we will go step by step through case study formatting, along with practical tips to make your research stand out from the rest! By following our step-by-step approach, you can understand how to write a case study assignment well. 

So, let’s get started!

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• 1. How to Format a Case Study 
• 2. Case Study Format Template
• 3. Case Study Format Examples

How to Format a Case Study 

When it comes to crafting a compelling case study, understanding how to write case study format is key to presenting your research effectively. 

If you are wondering how to make case study format, here are the elements to include in your case study paper format.

Create an interesting title for your work. Keep it simple and short.

Here you need to briefly elaborate on the accomplishment. What you have done and how you got there.

Write about the entire story in one paragraph followed by 2-3 bullet points to display the case study contents.

An introduction about what the case study is all about.

Describe the challenges of the customer prior to using your product or service. Explain the long-term goals or objectives that the customer set out to achieve.

In this 2-3 paragraph section describe how your product or service specifically benefited and helped achieve the goals. You can also use percentages to show your contributions.

In the relevant section of your case study, add 1-2 quotes and visuals to support the story you are telling. You can also use icons to summarise information and highlight areas of your research.

Figure out what a study means and look at where else we can learn more are really important for making academic work have a bigger impact.

Call to action is optional but adding one can encourage your readers to take some action after learning your work.

Case Study Formatting Guidelines 

Effective case study formatting is essential to convey your insights clearly and engage your audience. Follow these guidelines to ensure your case study is well-organised and impactful:

• Opt for easily readable fonts like Arial, Calibri, or Times New Roman.
• Maintain a consistent font size, typically 12 points for the body text.
• Set line spacing to double-spaced for the entire document.
• Use bullet points for concise and scannable information presentation.
• Employ numbered lists for sequences of steps or chronological order of events.
• Bold or italicize key phrases to draw attention to critical points; use underline sparingly.
• Choose left, center, or justified alignment based on your overall design.
• Make your headings clear and organized so readers know what's important.

If you need further assistance, check our case study format for students pdf here:

How To Write A Case Study Pdf

Case Study Format Template

Case studies can be used for different purposes. In social sciences, it can help you understand the problems of other people.

In businesses, it can help you earn the trust of potential customers. But do you even know what are the different  types of case study  and how to write one?

Refer to this case study format pdf before you start writing your own document. This student case study format sample contains all the information you might need when gathering information for your case study.

Case Study Format Examples

Case study examples are the best way to learn the basic techniques for writing a great case study on your own. 

Explore these short case study sample pdfs to gain insights into presenting your research cohesively:

For your help, we have also compiled real-life  case study examples  along with a format that you can refer to while writing your own.

APA Case Study Format

If you are asked to write a case study in APA format, keep in mind there are some specific requirements that you need to adhere to.

Here is a case study APA format example for you to learn how to format a case study.

Business Case Study Format

Business case studies can help businesses sell products or services to prospects. Here is a perfect example for you to learn how to write an impressive business case study.

Case Study Format For MBA Students

Case Study Format Nursing

Writing a great nursing case study can be tough. That’s why we have provided a case study format for nursing students to use as a guide in creating their work. 

Refer to this family case study format example if you are writing a nursing case study for the first time.

Nursing Case Study Format

Harvard Business School Case Study Format

Looking for HBS style business case study? Here is one for you to read and take hints and ideas to prepare this type of case study like a professional.

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Medical Case Study Format

Writing medical case studies is helpful in medical practices as it gives a lot of information about different diseases. Look at this example and learn how to write a detailed medical case study.

Case Study Format Psychology 

To study how the human mind works, you need a clear and organised method. Follow this easy psychology case study format to explore the details of psychological research:

Case Study Format Psychology

To sum it up, getting good at writing case studies means combining a clear structure, good storytelling, and smart presentation. If you follow the tips I've shared in this blog, you're on your way to crafting engaging stories that grab people's attention.

If your case study is causing problems, consider getting professional help. Our essay service is designed to help you secure top grades by meeting the criteria set by professors.

Our skilled writers are here to assist with any type of assignment you may have. Explore our case study writing service to relieve your stress and excel academically.

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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Keep reading

Student Case Study

Ai generator.

Delving into student case studies offers invaluable insights into educational methodologies and student behaviors. This guide, complete with detailed case study examples , is designed to help educators, researchers, and students understand the nuances of creating and analyzing case studies in an educational context. By exploring various case study examples, you will gain the tools and knowledge necessary to effectively interpret and apply these studies, enhancing both teaching and learning experiences in diverse academic settings.

What is a Student Case Study? – Meaning A student case study is an in-depth analysis of a student or a group of students to understand various educational, psychological, or social aspects. It involves collecting detailed information through observations, interviews, and reviewing records, to form a comprehensive picture. The goal of a case study analysis is to unravel the complexities of real-life situations that students encounter, making it a valuable tool in educational research. In a case study summary, key findings are presented, often leading to actionable insights. Educators and researchers use these studies to develop strategies for improving learning environments. Additionally, a case study essay allows students to demonstrate their understanding by discussing the analysis and implications of the case study, fostering critical thinking and analytical skills.

Download Student Case Study Bundle

Schools especially those that offers degree in medicine, law, public policy and public health teaches students to learn how to conduct a case study. Some students say they love case studies . For what reason? Case studies offer real world challenges. They help in preparing the students how to deal with their future careers. They are considered to be the vehicle for theories and concepts that enables you to be good at giving detailed discussions and even debates. Case studies are useful not just in the field of education, but also in adhering to the arising issues in business, politics and other organizations.

Student Case Study Format

Case Study Title : Clear and descriptive title reflecting the focus of the case study. Student’s Name : Name of the student the case study is about. Prepared by : Name of the person or group preparing the case study. School Name : Name of the school or educational institution. Date : Date of completion or submission.

Introduction

Background Information : Briefly describe the student’s background, including age, grade level, and relevant personal or academic history. Purpose of the Case Study : State the reason for conducting this case study, such as understanding a particular behavior, learning difficulty, or achievement.

Case Description

Situation or Challenge : Detail the specific situation, challenge, or condition that the student is facing. Observations and Evidence : Include observations from teachers, parents, or the students themselves, along with any relevant academic or behavioral records.

Problem Analysis : Analyze the situation or challenge, identifying potential causes or contributing factors. Impact on Learning : Discuss how the situation affects the student’s learning or behavior in school.

Intervention Strategies

Action Taken : Describe any interventions or strategies implemented to address the situation. This could include educational plans, counseling, or specific teaching strategies. Results of Intervention : Detail the outcome of these interventions, including any changes in the student’s behavior or academic performance.

Conclusion and Recommendations

Summary of Findings : Summarize the key insights gained from the case study. Recommendations : Offer suggestions for future actions or strategies to further support the student. This might include recommendations for teachers, parents, or the student themselves.

Best Example of Student Case Study

Overcoming Reading Challenges: A Case Study of Emily Clark, Grade 3 Prepared by: Laura Simmons, Special Education Teacher Sunset Elementary School Date: May 12, 2024 Emily Clark, an 8-year-old student in the third grade at Sunset Elementary School, has been facing significant challenges with reading and comprehension since the first grade. Known for her enthusiasm and creativity, Emily’s struggles with reading tasks have been persistent and noticeable. The primary purpose of this case study is to analyze Emily’s reading difficulties, implement targeted interventions, and assess their effectiveness. Emily exhibits difficulty in decoding words, reading fluently, and understanding text, as observed by her teachers since first grade. Her reluctance to read aloud and frustration with reading tasks have been consistently noted. Assessments indicate that her reading level is significantly below the expected standard for her grade. Parental feedback has also highlighted Emily’s struggles with reading-related homework. Analysis of Emily’s situation suggests a potential learning disability in reading, possibly dyslexia. This is evidenced by her consistent difficulty with word recognition and comprehension. These challenges have impacted not only her reading skills but also her confidence and participation in class activities, especially those involving reading. To address these challenges, an individualized education plan (IEP) was developed. This included specialized reading instruction focusing on phonemic awareness and decoding skills, multisensory learning approaches, and regular sessions with a reading specialist. Over a period of six months, Emily demonstrated significant improvements. She engaged more confidently in reading activities, and her reading assessment scores showed notable progress. In conclusion, the intervention strategies implemented for Emily have been effective. Her case highlights the importance of early identification and the implementation of tailored educational strategies for students with similar challenges. It is recommended that Emily continues to receive specialized instruction and regular monitoring. Adjustments to her IEP should be made as necessary to ensure ongoing progress. Additionally, fostering a positive reading environment at home is also recommended.

18+ Student Case Study Examples

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2. College Student Case Study

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Case Study Definition

A case study is defined as a research methodology that allows you to conduct an intensive study about a particular person, group of people, community, or some unit in which the researcher could provide an in-depth data in relation to the variables. Case studies can examine a phenomena in the natural setting. This increases your ability to understand why the subjects act such. You may be able to describe how this method allows every researcher to take a specific topic to narrow it down making it into a manageable research question. The researcher gain an in-depth understanding about the subject matter through collecting qualitative research and quantitative research datasets about the phenomenon.

Benefits and Limitations of Case Studies

If a researcher is interested to study about a phenomenon, he or she will be assigned to a single-case study that will allow him or her to gain an understanding about the phenomenon. Multiple-case study would allow a researcher to understand the case as a group through comparing them based on the embedded similarities and differences. However, the volume of data in case studies will be difficult to organize and the process of analysis and strategies needs to be carefully decided upon. Reporting of findings could also be challenging at times especially when you are ought to follow for word limits.

Example of Case Study

Nurses’ pediatric pain management practices.

One of the authors of this paper (AT) has used a case study approach to explore nurses’ pediatric pain management practices. This involved collecting several datasets:

Observational data to gain a picture about actual pain management practices.

Questionnaire data about nurses’ knowledge about pediatric pain management practices and how well they felt they managed pain in children.

Questionnaire data about how critical nurses perceived pain management tasks to be.

These datasets were analyzed separately and then compared and demonstrated that nurses’ level of theoretical did not impact on the quality of their pain management practices. Nor did individual nurse’s perceptions of how critical a task was effect the likelihood of them carrying out this task in practice. There was also a difference in self-reported and observed practices; actual (observed) practices did not confirm to best practice guidelines, whereas self-reported practices tended to.

How do you Write a Case Study for Students?

1. choose an interesting and relevant topic:.

Select a topic that is relevant to your course and interesting to your audience. It should be specific and focused, allowing for in-depth analysis.

2. Conduct Thorough Research :

Gather information from reputable sources such as books, scholarly articles, interviews, and reliable websites. Ensure you have a good understanding of the topic before proceeding.

3. Identify the Problem or Research Question:

Clearly define the problem or research question your case study aims to address. Be specific about the issues you want to explore and analyze.

4. Introduce the Case:

Provide background information about the subject, including relevant historical, social, or organizational context. Explain why the case is important and what makes it unique.

5. Describe the Methods Used:

Explain the methods you used to collect data. This could include interviews, surveys, observations, or analysis of existing documents. Justify your choice of methods.

6. Present the Findings:

Present the data and findings in a clear and organized manner. Use charts, graphs, and tables if applicable. Include direct quotes from interviews or other sources to support your points.

7. Analytical Interpretation:

Analyze the data and discuss the patterns, trends, or relationships you observed. Relate your findings back to the research question. Use relevant theories or concepts to support your analysis.

8. Discuss Limitations:

Acknowledge any limitations in your study, such as constraints in data collection or research methods. Addressing limitations shows a critical awareness of your study’s scope.

9. Propose Solutions or Recommendations:

If your case study revolves around a problem, propose practical solutions or recommendations based on your analysis. Support your suggestions with evidence from your findings.

10. Write a Conclusion:

Summarize the key points of your case study. Restate the importance of the topic and your findings. Discuss the implications of your study for the broader field.

What are the objectives of a Student Case Study?

1. learning and understanding:.

• To deepen students’ understanding of a particular concept, theory, or topic within their field of study.
• To provide real-world context and practical applications for theoretical knowledge.

2. Problem-Solving Skills:

• To enhance students’ critical thinking and problem-solving abilities by analyzing complex issues or scenarios.
• To encourage students to apply their knowledge to real-life situations and develop solutions.

3. Research and Analysis:

• To develop research skills, including data collection, data analysis , and the ability to draw meaningful conclusions from information.
• To improve analytical skills in interpreting data and making evidence-based decisions.

4. Communication Skills:

• To improve written and oral communication skills by requiring students to present their findings in a clear, organized, and coherent manner.
• To enhance the ability to communicate complex ideas effectively to both academic and non-academic audiences.

5. Ethical Considerations:

To promote awareness of ethical issues related to research and decision-making, such as participant rights, privacy, and responsible conduct.

6. Interdisciplinary Learning:

To encourage cross-disciplinary or interdisciplinary thinking, allowing students to apply knowledge from multiple areas to address a problem or issue.

7. Professional Development:

• To prepare students for future careers by exposing them to real-world situations and challenges they may encounter in their chosen profession.
• To develop professional skills, such as teamwork, time management, and project management.

8. Reflection and Self-Assessment:

• To prompt students to reflect on their learning and evaluate their strengths and weaknesses in research and analysis.
• To foster self-assessment and a commitment to ongoing improvement.

9. Promoting Innovation:

• To inspire creativity and innovation in finding solutions to complex problems or challenges.
• To encourage students to think outside the box and explore new approaches.

10. Building a Portfolio:

To provide students with tangible evidence of their academic and problem-solving abilities that can be included in their academic or professional portfolios.

What are the Elements of a Case Study?

A case study typically includes an introduction, background information, presentation of the main issue or problem, analysis, solutions or interventions, and a conclusion. It often incorporates supporting data and references.

How Long is a Case Study?

The length of a case study can vary, but it generally ranges from 500 to 1500 words. This length allows for a detailed examination of the subject while maintaining conciseness and focus.

How Big Should a Case Study Be?

The size of a case study should be sufficient to comprehensively cover the topic, typically around 2 to 5 pages. This size allows for depth in analysis while remaining concise and readable.

What Makes a Good Case Study?

A good case study is clear, concise, and well-structured, focusing on a relevant and interesting issue. It should offer insightful analysis, practical solutions, and demonstrate real-world applications or implications.

Case studies bring people into the real world to allow themselves engage in different fields such as in business examples, politics, health related aspect where each individuals could find an avenue to make difficult decisions. It serves to provide framework for analysis and evaluation of the different societal issues. This is one of the best way to focus on what really matters, to discuss about issues and to know what can we do about it.

Text prompt

• Instructive
• Professional

Education Case Study Examples for Students

Graduate Student Case Study Example

Student Profile Case Study Example

High School Student Case Study Example

Student Research Case Study Example

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How to Write a Case Study | Examples & Methods

What is a case study?

A case study is a research approach that provides an in-depth examination of a particular phenomenon, event, organization, or individual. It involves analyzing and interpreting data to provide a comprehensive understanding of the subject under investigation. 

Case studies can be used in various disciplines, including business, social sciences, medicine ( clinical case report ), engineering, and education. The aim of a case study is to provide an in-depth exploration of a specific subject, often with the goal of generating new insights into the phenomena being studied.

When to write a case study

Case studies are often written to present the findings of an empirical investigation or to illustrate a particular point or theory. They are useful when researchers want to gain an in-depth understanding of a specific phenomenon or when they are interested in exploring new areas of inquiry. 

Case studies are also useful when the subject of the research is rare or when the research question is complex and requires an in-depth examination. A case study can be a good fit for a thesis or dissertation as well.

Case study examples

Below are some examples of case studies with their research questions:

These examples demonstrate the diversity of research questions and case studies that can be explored. From studying small businesses in Ghana to the ethical issues in supply chains, case studies can be used to explore a wide range of phenomena.

Outlying cases vs. representative cases

An outlying case stud y refers to a case that is unusual or deviates significantly from the norm. An example of an outlying case study could be a small, family-run bed and breakfast that was able to survive and even thrive during the COVID-19 pandemic, while other larger hotels struggled to stay afloat.

On the other hand, a representative case study refers to a case that is typical of the phenomenon being studied. An example of a representative case study could be a hotel chain that operates in multiple locations that faced significant challenges during the COVID-19 pandemic, such as reduced demand for hotel rooms, increased safety and health protocols, and supply chain disruptions. The hotel chain case could be representative of the broader hospitality industry during the pandemic, and thus provides an insight into the typical challenges that businesses in the industry faced.

Steps for Writing a Case Study

As with any academic paper, writing a case study requires careful preparation and research before a single word of the document is ever written. Follow these basic steps to ensure that you don’t miss any crucial details when composing your case study.

Step 1: Select a case to analyze

After you have developed your statement of the problem and research question , the first step in writing a case study is to select a case that is representative of the phenomenon being investigated or that provides an outlier. For example, if a researcher wants to explore the impact of COVID-19 on the hospitality industry, they could select a representative case, such as a hotel chain that operates in multiple locations, or an outlying case, such as a small bed and breakfast that was able to pivot their business model to survive during the pandemic. Selecting the appropriate case is critical in ensuring the research question is adequately explored.

Step 2: Create a theoretical framework

Theoretical frameworks are used to guide the analysis and interpretation of data in a case study. The framework should provide a clear explanation of the key concepts, variables, and relationships that are relevant to the research question. The theoretical framework can be drawn from existing literature, or the researcher can develop their own framework based on the data collected. The theoretical framework should be developed early in the research process to guide the data collection and analysis.

To give your case analysis a strong theoretical grounding, be sure to include a literature review of references and sources relating to your topic and develop a clear theoretical framework. Your case study does not simply stand on its own but interacts with other studies related to your topic. Your case study can do one of the following: 

• Demonstrate a theory by showing how it explains the case being investigated
• Broaden a theory by identifying additional concepts and ideas that can be incorporated to strengthen it
• Confront a theory via an outlier case that does not conform to established conclusions or assumptions

Step 3: Collect data for your case study

Data collection can involve a variety of research methods , including interviews, surveys, observations, and document analyses, and it can include both primary and secondary sources . It is essential to ensure that the data collected is relevant to the research question and that it is collected in a systematic and ethical manner. Data collection methods should be chosen based on the research question and the availability of data. It is essential to plan data collection carefully to ensure that the data collected is of high quality

Step 4: Describe the case and analyze the details

The final step is to describe the case in detail and analyze the data collected. This involves identifying patterns and themes that emerge from the data and drawing conclusions that are relevant to the research question. It is essential to ensure that the analysis is supported by the data and that any limitations or alternative explanations are acknowledged.

The manner in which you report your findings depends on the type of research you are doing. Some case studies are structured like a standard academic paper, with separate sections or chapters for the methods section , results section , and discussion section , while others are structured more like a standalone literature review.

Regardless of the topic you choose to pursue, writing a case study requires a systematic and rigorous approach to data collection and analysis. By following the steps outlined above and using examples from existing literature, researchers can create a comprehensive and insightful case study that contributes to the understanding of a particular phenomenon.

Preparing Your Case Study for Publication

After completing the draft of your case study, be sure to revise and edit your work for any mistakes, including grammatical errors , punctuation errors , spelling mistakes, and awkward sentence structure . Ensure that your case study is well-structured and that your arguments are well-supported with language that follows the conventions of academic writing .  To ensure your work is polished for style and free of errors, get English editing services from Wordvice, including our paper editing services and manuscript editing services . Let our academic subject experts enhance the style and flow of your academic work so you can submit your case study with confidence.

Organizing Your Social Sciences Research Assignments

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A case study research paper examines a person, place, event, condition, phenomenon, or other type of subject of analysis in order to extrapolate  key themes and results that help predict future trends, illuminate previously hidden issues that can be applied to practice, and/or provide a means for understanding an important research problem with greater clarity. A case study research paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or more subjects. The methods used to study a case can rest within a quantitative, qualitative, or mixed-method investigative paradigm.

Case Studies. Writing@CSU. Colorado State University; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010 ; “What is a Case Study?” In Swanborn, Peter G. Case Study Research: What, Why and How? London: SAGE, 2010.

How to Approach Writing a Case Study Research Paper

General information about how to choose a topic to investigate can be found under the " Choosing a Research Problem " tab in the Organizing Your Social Sciences Research Paper writing guide. Review this page because it may help you identify a subject of analysis that can be investigated using a case study design.

However, identifying a case to investigate involves more than choosing the research problem . A case study encompasses a problem contextualized around the application of in-depth analysis, interpretation, and discussion, often resulting in specific recommendations for action or for improving existing conditions. As Seawright and Gerring note, practical considerations such as time and access to information can influence case selection, but these issues should not be the sole factors used in describing the methodological justification for identifying a particular case to study. Given this, selecting a case includes considering the following:

• The case represents an unusual or atypical example of a research problem that requires more in-depth analysis? Cases often represent a topic that rests on the fringes of prior investigations because the case may provide new ways of understanding the research problem. For example, if the research problem is to identify strategies to improve policies that support girl's access to secondary education in predominantly Muslim nations, you could consider using Azerbaijan as a case study rather than selecting a more obvious nation in the Middle East. Doing so may reveal important new insights into recommending how governments in other predominantly Muslim nations can formulate policies that support improved access to education for girls.
• The case provides important insight or illuminate a previously hidden problem? In-depth analysis of a case can be based on the hypothesis that the case study will reveal trends or issues that have not been exposed in prior research or will reveal new and important implications for practice. For example, anecdotal evidence may suggest drug use among homeless veterans is related to their patterns of travel throughout the day. Assuming prior studies have not looked at individual travel choices as a way to study access to illicit drug use, a case study that observes a homeless veteran could reveal how issues of personal mobility choices facilitate regular access to illicit drugs. Note that it is important to conduct a thorough literature review to ensure that your assumption about the need to reveal new insights or previously hidden problems is valid and evidence-based.
• The case challenges and offers a counter-point to prevailing assumptions? Over time, research on any given topic can fall into a trap of developing assumptions based on outdated studies that are still applied to new or changing conditions or the idea that something should simply be accepted as "common sense," even though the issue has not been thoroughly tested in current practice. A case study analysis may offer an opportunity to gather evidence that challenges prevailing assumptions about a research problem and provide a new set of recommendations applied to practice that have not been tested previously. For example, perhaps there has been a long practice among scholars to apply a particular theory in explaining the relationship between two subjects of analysis. Your case could challenge this assumption by applying an innovative theoretical framework [perhaps borrowed from another discipline] to explore whether this approach offers new ways of understanding the research problem. Taking a contrarian stance is one of the most important ways that new knowledge and understanding develops from existing literature.
• The case provides an opportunity to pursue action leading to the resolution of a problem? Another way to think about choosing a case to study is to consider how the results from investigating a particular case may result in findings that reveal ways in which to resolve an existing or emerging problem. For example, studying the case of an unforeseen incident, such as a fatal accident at a railroad crossing, can reveal hidden issues that could be applied to preventative measures that contribute to reducing the chance of accidents in the future. In this example, a case study investigating the accident could lead to a better understanding of where to strategically locate additional signals at other railroad crossings so as to better warn drivers of an approaching train, particularly when visibility is hindered by heavy rain, fog, or at night.
• The case offers a new direction in future research? A case study can be used as a tool for an exploratory investigation that highlights the need for further research about the problem. A case can be used when there are few studies that help predict an outcome or that establish a clear understanding about how best to proceed in addressing a problem. For example, after conducting a thorough literature review [very important!], you discover that little research exists showing the ways in which women contribute to promoting water conservation in rural communities of east central Africa. A case study of how women contribute to saving water in a rural village of Uganda can lay the foundation for understanding the need for more thorough research that documents how women in their roles as cooks and family caregivers think about water as a valuable resource within their community. This example of a case study could also point to the need for scholars to build new theoretical frameworks around the topic [e.g., applying feminist theories of work and family to the issue of water conservation].

Eisenhardt, Kathleen M. “Building Theories from Case Study Research.” Academy of Management Review 14 (October 1989): 532-550; Emmel, Nick. Sampling and Choosing Cases in Qualitative Research: A Realist Approach . Thousand Oaks, CA: SAGE Publications, 2013; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Seawright, Jason and John Gerring. "Case Selection Techniques in Case Study Research." Political Research Quarterly 61 (June 2008): 294-308.

Structure and Writing Style

The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies. In applied social sciences disciplines [e.g., education, social work, public administration, etc.], case studies may also be used to reveal best practices, highlight key programs, or investigate interesting aspects of professional work.

In general, the structure of a case study research paper is not all that different from a standard college-level research paper. However, there are subtle differences you should be aware of. Here are the key elements to organizing and writing a case study research paper.

I.  Introduction

As with any research paper, your introduction should serve as a roadmap for your readers to ascertain the scope and purpose of your study . The introduction to a case study research paper, however, should not only describe the research problem and its significance, but you should also succinctly describe why the case is being used and how it relates to addressing the problem. The two elements should be linked. With this in mind, a good introduction answers these four questions:

• What is being studied? Describe the research problem and describe the subject of analysis [the case] you have chosen to address the problem. Explain how they are linked and what elements of the case will help to expand knowledge and understanding about the problem.
• Why is this topic important to investigate? Describe the significance of the research problem and state why a case study design and the subject of analysis that the paper is designed around is appropriate in addressing the problem.
• What did we know about this topic before I did this study? Provide background that helps lead the reader into the more in-depth literature review to follow. If applicable, summarize prior case study research applied to the research problem and why it fails to adequately address the problem. Describe why your case will be useful. If no prior case studies have been used to address the research problem, explain why you have selected this subject of analysis.
• How will this study advance new knowledge or new ways of understanding? Explain why your case study will be suitable in helping to expand knowledge and understanding about the research problem.

Each of these questions should be addressed in no more than a few paragraphs. Exceptions to this can be when you are addressing a complex research problem or subject of analysis that requires more in-depth background information.

II.  Literature Review

The literature review for a case study research paper is generally structured the same as it is for any college-level research paper. The difference, however, is that the literature review is focused on providing background information and  enabling historical interpretation of the subject of analysis in relation to the research problem the case is intended to address . This includes synthesizing studies that help to:

• Place relevant works in the context of their contribution to understanding the case study being investigated . This would involve summarizing studies that have used a similar subject of analysis to investigate the research problem. If there is literature using the same or a very similar case to study, you need to explain why duplicating past research is important [e.g., conditions have changed; prior studies were conducted long ago, etc.].
• Describe the relationship each work has to the others under consideration that informs the reader why this case is applicable . Your literature review should include a description of any works that support using the case to investigate the research problem and the underlying research questions.
• Identify new ways to interpret prior research using the case study . If applicable, review any research that has examined the research problem using a different research design. Explain how your use of a case study design may reveal new knowledge or a new perspective or that can redirect research in an important new direction.
• Resolve conflicts amongst seemingly contradictory previous studies . This refers to synthesizing any literature that points to unresolved issues of concern about the research problem and describing how the subject of analysis that forms the case study can help resolve these existing contradictions.
• Point the way in fulfilling a need for additional research . Your review should examine any literature that lays a foundation for understanding why your case study design and the subject of analysis around which you have designed your study may reveal a new way of approaching the research problem or offer a perspective that points to the need for additional research.
• Expose any gaps that exist in the literature that the case study could help to fill . Summarize any literature that not only shows how your subject of analysis contributes to understanding the research problem, but how your case contributes to a new way of understanding the problem that prior research has failed to do.
• Locate your own research within the context of existing literature [very important!] . Collectively, your literature review should always place your case study within the larger domain of prior research about the problem. The overarching purpose of reviewing pertinent literature in a case study paper is to demonstrate that you have thoroughly identified and synthesized prior studies in relation to explaining the relevance of the case in addressing the research problem.

III.  Method

In this section, you explain why you selected a particular case [i.e., subject of analysis] and the strategy you used to identify and ultimately decide that your case was appropriate in addressing the research problem. The way you describe the methods used varies depending on the type of subject of analysis that constitutes your case study.

If your subject of analysis is an incident or event . In the social and behavioral sciences, the event or incident that represents the case to be studied is usually bounded by time and place, with a clear beginning and end and with an identifiable location or position relative to its surroundings. The subject of analysis can be a rare or critical event or it can focus on a typical or regular event. The purpose of studying a rare event is to illuminate new ways of thinking about the broader research problem or to test a hypothesis. Critical incident case studies must describe the method by which you identified the event and explain the process by which you determined the validity of this case to inform broader perspectives about the research problem or to reveal new findings. However, the event does not have to be a rare or uniquely significant to support new thinking about the research problem or to challenge an existing hypothesis. For example, Walo, Bull, and Breen conducted a case study to identify and evaluate the direct and indirect economic benefits and costs of a local sports event in the City of Lismore, New South Wales, Australia. The purpose of their study was to provide new insights from measuring the impact of a typical local sports event that prior studies could not measure well because they focused on large "mega-events." Whether the event is rare or not, the methods section should include an explanation of the following characteristics of the event: a) when did it take place; b) what were the underlying circumstances leading to the event; and, c) what were the consequences of the event in relation to the research problem.

If your subject of analysis is a person. Explain why you selected this particular individual to be studied and describe what experiences they have had that provide an opportunity to advance new understandings about the research problem. Mention any background about this person which might help the reader understand the significance of their experiences that make them worthy of study. This includes describing the relationships this person has had with other people, institutions, and/or events that support using them as the subject for a case study research paper. It is particularly important to differentiate the person as the subject of analysis from others and to succinctly explain how the person relates to examining the research problem [e.g., why is one politician in a particular local election used to show an increase in voter turnout from any other candidate running in the election]. Note that these issues apply to a specific group of people used as a case study unit of analysis [e.g., a classroom of students].

If your subject of analysis is a place. In general, a case study that investigates a place suggests a subject of analysis that is unique or special in some way and that this uniqueness can be used to build new understanding or knowledge about the research problem. A case study of a place must not only describe its various attributes relevant to the research problem [e.g., physical, social, historical, cultural, economic, political], but you must state the method by which you determined that this place will illuminate new understandings about the research problem. It is also important to articulate why a particular place as the case for study is being used if similar places also exist [i.e., if you are studying patterns of homeless encampments of veterans in open spaces, explain why you are studying Echo Park in Los Angeles rather than Griffith Park?]. If applicable, describe what type of human activity involving this place makes it a good choice to study [e.g., prior research suggests Echo Park has more homeless veterans].

If your subject of analysis is a phenomenon. A phenomenon refers to a fact, occurrence, or circumstance that can be studied or observed but with the cause or explanation to be in question. In this sense, a phenomenon that forms your subject of analysis can encompass anything that can be observed or presumed to exist but is not fully understood. In the social and behavioral sciences, the case usually focuses on human interaction within a complex physical, social, economic, cultural, or political system. For example, the phenomenon could be the observation that many vehicles used by ISIS fighters are small trucks with English language advertisements on them. The research problem could be that ISIS fighters are difficult to combat because they are highly mobile. The research questions could be how and by what means are these vehicles used by ISIS being supplied to the militants and how might supply lines to these vehicles be cut off? How might knowing the suppliers of these trucks reveal larger networks of collaborators and financial support? A case study of a phenomenon most often encompasses an in-depth analysis of a cause and effect that is grounded in an interactive relationship between people and their environment in some way.

NOTE:   The choice of the case or set of cases to study cannot appear random. Evidence that supports the method by which you identified and chose your subject of analysis should clearly support investigation of the research problem and linked to key findings from your literature review. Be sure to cite any studies that helped you determine that the case you chose was appropriate for examining the problem.

IV.  Discussion

The main elements of your discussion section are generally the same as any research paper, but centered around interpreting and drawing conclusions about the key findings from your analysis of the case study. Note that a general social sciences research paper may contain a separate section to report findings. However, in a paper designed around a case study, it is common to combine a description of the results with the discussion about their implications. The objectives of your discussion section should include the following:

Reiterate the Research Problem/State the Major Findings Briefly reiterate the research problem you are investigating and explain why the subject of analysis around which you designed the case study were used. You should then describe the findings revealed from your study of the case using direct, declarative, and succinct proclamation of the study results. Highlight any findings that were unexpected or especially profound.

Explain the Meaning of the Findings and Why They are Important Systematically explain the meaning of your case study findings and why you believe they are important. Begin this part of the section by repeating what you consider to be your most important or surprising finding first, then systematically review each finding. Be sure to thoroughly extrapolate what your analysis of the case can tell the reader about situations or conditions beyond the actual case that was studied while, at the same time, being careful not to misconstrue or conflate a finding that undermines the external validity of your conclusions.

Relate the Findings to Similar Studies No study in the social sciences is so novel or possesses such a restricted focus that it has absolutely no relation to previously published research. The discussion section should relate your case study results to those found in other studies, particularly if questions raised from prior studies served as the motivation for choosing your subject of analysis. This is important because comparing and contrasting the findings of other studies helps support the overall importance of your results and it highlights how and in what ways your case study design and the subject of analysis differs from prior research about the topic.

Consider Alternative Explanations of the Findings Remember that the purpose of social science research is to discover and not to prove. When writing the discussion section, you should carefully consider all possible explanations revealed by the case study results, rather than just those that fit your hypothesis or prior assumptions and biases. Be alert to what the in-depth analysis of the case may reveal about the research problem, including offering a contrarian perspective to what scholars have stated in prior research if that is how the findings can be interpreted from your case.

Acknowledge the Study's Limitations You can state the study's limitations in the conclusion section of your paper but describing the limitations of your subject of analysis in the discussion section provides an opportunity to identify the limitations and explain why they are not significant. This part of the discussion section should also note any unanswered questions or issues your case study could not address. More detailed information about how to document any limitations to your research can be found here .

Suggest Areas for Further Research Although your case study may offer important insights about the research problem, there are likely additional questions related to the problem that remain unanswered or findings that unexpectedly revealed themselves as a result of your in-depth analysis of the case. Be sure that the recommendations for further research are linked to the research problem and that you explain why your recommendations are valid in other contexts and based on the original assumptions of your study.

V.  Conclusion

As with any research paper, you should summarize your conclusion in clear, simple language; emphasize how the findings from your case study differs from or supports prior research and why. Do not simply reiterate the discussion section. Provide a synthesis of key findings presented in the paper to show how these converge to address the research problem. If you haven't already done so in the discussion section, be sure to document the limitations of your case study and any need for further research.

The function of your paper's conclusion is to: 1) reiterate the main argument supported by the findings from your case study; 2) state clearly the context, background, and necessity of pursuing the research problem using a case study design in relation to an issue, controversy, or a gap found from reviewing the literature; and, 3) provide a place to persuasively and succinctly restate the significance of your research problem, given that the reader has now been presented with in-depth information about the topic.

Consider the following points to help ensure your conclusion is appropriate:

• If the argument or purpose of your paper is complex, you may need to summarize these points for your reader.
• If prior to your conclusion, you have not yet explained the significance of your findings or if you are proceeding inductively, use the conclusion of your paper to describe your main points and explain their significance.
• Move from a detailed to a general level of consideration of the case study's findings that returns the topic to the context provided by the introduction or within a new context that emerges from your case study findings.

Note that, depending on the discipline you are writing in or the preferences of your professor, the concluding paragraph may contain your final reflections on the evidence presented as it applies to practice or on the essay's central research problem. However, the nature of being introspective about the subject of analysis you have investigated will depend on whether you are explicitly asked to express your observations in this way.

Problems to Avoid

Overgeneralization One of the goals of a case study is to lay a foundation for understanding broader trends and issues applied to similar circumstances. However, be careful when drawing conclusions from your case study. They must be evidence-based and grounded in the results of the study; otherwise, it is merely speculation. Looking at a prior example, it would be incorrect to state that a factor in improving girls access to education in Azerbaijan and the policy implications this may have for improving access in other Muslim nations is due to girls access to social media if there is no documentary evidence from your case study to indicate this. There may be anecdotal evidence that retention rates were better for girls who were engaged with social media, but this observation would only point to the need for further research and would not be a definitive finding if this was not a part of your original research agenda.

Failure to Document Limitations No case is going to reveal all that needs to be understood about a research problem. Therefore, just as you have to clearly state the limitations of a general research study , you must describe the specific limitations inherent in the subject of analysis. For example, the case of studying how women conceptualize the need for water conservation in a village in Uganda could have limited application in other cultural contexts or in areas where fresh water from rivers or lakes is plentiful and, therefore, conservation is understood more in terms of managing access rather than preserving access to a scarce resource.

Failure to Extrapolate All Possible Implications Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings. If you do not, your reader may question the validity of your analysis, particularly if you failed to document an obvious outcome from your case study research. For example, in the case of studying the accident at the railroad crossing to evaluate where and what types of warning signals should be located, you failed to take into consideration speed limit signage as well as warning signals. When designing your case study, be sure you have thoroughly addressed all aspects of the problem and do not leave gaps in your analysis that leave the reader questioning the results.

Case Studies. Writing@CSU. Colorado State University; Gerring, John. Case Study Research: Principles and Practices . New York: Cambridge University Press, 2007; Merriam, Sharan B. Qualitative Research and Case Study Applications in Education . Rev. ed. San Francisco, CA: Jossey-Bass, 1998; Miller, Lisa L. “The Use of Case Studies in Law and Social Science Research.” Annual Review of Law and Social Science 14 (2018): TBD; Mills, Albert J., Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Putney, LeAnn Grogan. "Case Study." In Encyclopedia of Research Design , Neil J. Salkind, editor. (Thousand Oaks, CA: SAGE Publications, 2010), pp. 116-120; Simons, Helen. Case Study Research in Practice . London: SAGE Publications, 2009;  Kratochwill,  Thomas R. and Joel R. Levin, editors. Single-Case Research Design and Analysis: New Development for Psychology and Education .  Hilldsale, NJ: Lawrence Erlbaum Associates, 1992; Swanborn, Peter G. Case Study Research: What, Why and How? London : SAGE, 2010; Yin, Robert K. Case Study Research: Design and Methods . 6th edition. Los Angeles, CA, SAGE Publications, 2014; Walo, Maree, Adrian Bull, and Helen Breen. “Achieving Economic Benefits at Local Events: A Case Study of a Local Sports Event.” Festival Management and Event Tourism 4 (1996): 95-106.

Writing Tip

At Least Five Misconceptions about Case Study Research

Social science case studies are often perceived as limited in their ability to create new knowledge because they are not randomly selected and findings cannot be generalized to larger populations. Flyvbjerg examines five misunderstandings about case study research and systematically "corrects" each one. To quote, these are:

Misunderstanding 1 :  General, theoretical [context-independent] knowledge is more valuable than concrete, practical [context-dependent] knowledge. Misunderstanding 2 :  One cannot generalize on the basis of an individual case; therefore, the case study cannot contribute to scientific development. Misunderstanding 3 :  The case study is most useful for generating hypotheses; that is, in the first stage of a total research process, whereas other methods are more suitable for hypotheses testing and theory building. Misunderstanding 4 :  The case study contains a bias toward verification, that is, a tendency to confirm the researcher’s preconceived notions. Misunderstanding 5 :  It is often difficult to summarize and develop general propositions and theories on the basis of specific case studies [p. 221].

While writing your paper, think introspectively about how you addressed these misconceptions because to do so can help you strengthen the validity and reliability of your research by clarifying issues of case selection, the testing and challenging of existing assumptions, the interpretation of key findings, and the summation of case outcomes. Think of a case study research paper as a complete, in-depth narrative about the specific properties and key characteristics of your subject of analysis applied to the research problem.

Flyvbjerg, Bent. “Five Misunderstandings About Case-Study Research.” Qualitative Inquiry 12 (April 2006): 219-245.

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652 Case Study Topics & Good Ideas

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Case study topics delve into intricate issues within various fields, shedding light on the intricacies of real-world situations. They span multiple domains, including business, where they may explore strategic decision-making strategies, or healthcare, examining patient outcomes in unique cases. In technology, they may dissect software development practices or the impact of artificial intelligence (AI) on society. For education, case studies may scrutinize pedagogical approaches and their effects on student performance. In the social sciences, they can unpack complex societal phenomena or individual behavior. Each topic is an author’s microscope, providing an in-depth, multi-faceted perspective of its subject matter. By studying these topics, researchers and students alike can gain valuable insights into the practical implications and consequences of theories and principles, bridging the gap between abstract ideas and their tangible manifestations in the world.

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• Pseudoscience in Marketing: A Consumer Case Study
• Augmented Reality in Education: Exploratory Case Study
• Internet Memes and Virality: A Social Media Case Study
• Revival of Dying Crafts: A Case Study in Cultural Preservation
• Language Development in Parrots: An Ethological Case Study
• Autonomous Cars and Ethics: A Case Study in Technology Development

Case Study Topics for High School

• Climate Change: Polar Ice Melt Study
• Effects of Fast Food on Adolescence Health
• Internet and Teenage Sleep Patterns
• Bystander Effect in High School Settings
• Bullying Prevention Programs: Case Study
• Teenagers and Social Media: A Behavioral Analysis
• Community Service: High School Volunteer Programs
• Diversity in Schools: A Case Study
• Environmental Cleanup: Local River Revitalization Case Study
• Peer Pressure and Substance Abuse: A School Case Study
• Digital Classroom: Online Learning Platforms Review
• Music Programs and Academic Performance: An Investigative Study
• Coping With Stress: School-Based Mental Health Initiatives
• Parental Involvement in Academic Achievement: A Case Study
• Local History: Case Study of a Historical Event or Figure
• Teenage Entrepreneurship: A Case Study
• Extracurricular Activities and College Admissions: A Case Study
• Graffiti Art or Vandalism: A Local Case Study
• Recycling Habits: High School Environmental Programs Case Study

Case Study Topics for College Students

• Title IX Compliance: An Investigation Into College Sports
• Education Technology Adoption in Universities
• Comparative Analysis of Traditional and Online Learning Methods
• Entrepreneurship Education: Startup Culture in Colleges
• Institutional Discrimination: Unveiling Bias in Higher Education
• Blockchain in Higher Education: An Analytical Review
• Food Deserts: Investigating Access to Healthy Food on College Campuses
• Fraternity and Sorority Life: Effects on Student Performance
• Academic Stress: Exploring Its Causes and Effects
• Open-Source Learning: Transformation in Educational Practices
• Non-Traditional Students: Balancing Education and Life Responsibilities
• Esports in Universities: Analysis of New Trends in College Athletics
• College Tuition: Inflation and Student Debt
• Undergraduate Research: Investigating Its Benefits and Challenges
• Climate Change Education: Reviewing University Policies and Curriculum
• Integration of Augmented Reality in Classroom Settings
• International Students: Navigating Cultural Challenges in Universities
• Active Learning Strategies: Classroom Engagement Case Study
• First-Year Experience Programs: Evaluating Success Rates
• LGBTQ+ Rights on Campus: An Examination of Policies and Attitudes
• Campus Sustainability: Green Initiatives in Universities
• Student Loans: A Deep Dive Into Debt Crisis
• Art Therapy: Its Influence on College Students’ Mental Health
• Internship Experience: An Investigation of Practical Learning
• Study Abroad Programs: Experiential Learning Case Study
• Cybersecurity in Higher Education: A University Case Study
• Dormitory Life: Social Dynamics and Personal Growth
• Gender Studies: Intersectionality in Campus Life
• Gentrification: University Expansion and Local Communities
• MOOCs: A New Era in Education
• Hazing in Greek Life: A Comprehensive Case Study
• First-Generation College Students: Challenges and Success Stories
• Adjunct Professors: A Case Study on Employment Conditions
• Campus Politics: Student Activism Case Study
• Substance Use and Misuse in College Life
• Diversity in College Admissions: Affirmative Action Case Study
• Artificial Intelligence: Its Incorporation in Higher Education
• Online Privacy: Case Study of College Students’ Digital Rights
• Sports Scholarship: An Examination of Athletic Student Life
• Campus Food Insecurity: A Case Study on College Hunger

Case Study Topics for University

• Campus Sustainability Initiatives: Evaluating Success
• Mental Health Services in Universities: A Critical Analysis
• Experiential Learning: Impact on Student Success
• Analysis of Student Housing: Quality and Affordability
• Financial Literacy: Assessment of University Program Effectiveness
• Cybersecurity in Universities: Reviewing Vulnerabilities and Threats
• Diversity and Inclusion in Higher Education: Policies and Practices
• Balancing Academics and Athletics: University Athlete Performance
• Remote Learning: Transformation in University Education
• Strategies for Reducing Dropout Rates in Universities
• Faculty Tenure: An In-Depth Analysis
• Technological Integration: Navigating Digital Learning Tools
• Study Abroad Programs: Evaluating Benefits and Challenges
• Multiculturalism on Campus: Investigating Integration and Tolerance
• Artificial Intelligence in Higher Education: Future Prospects
• Online Safety: Examining University Guidelines and Protocols
• Post-Graduate Employment Rates: University Career Services Evaluation
• First-Generation Students: Analyzing Support and Services
• Work-Study Programs: Balancing Work and Education
• Language Barriers: Analyzing Support for ESL Students

Applied Physics Case Study Topics

• Semiconductor Technology Advancements: In-Depth Examination
• High Energy Particle Colliders: Safety and Success Analysis
• Quantum Computing Development: Analyzing Progress and Setbacks
• Light Propagation in Optoelectronic Devices: A Critical Study
• Magnetic Resonance Imaging Improvements: Examining Advances and Limitations
• Nuclear Fusion Research: Detailed Overview and Analysis
• Superconducting Materials: Exploration and Implementation
• Photovoltaic Technology Enhancement: An Analytical Study
• Non-Linear Optics in Laser Design: Thorough Examination
• Quantum Entanglement Applications: Analysis of Promising Fields
• Synchrotron Radiation in Material Science: Detailed Assessment
• Plasma Physics in Space Exploration: Analyzing Real Cases
• Photonic Crystals: Analyzing Manufacturing Challenges
• Microfabrication Techniques in Nanotechnology: An In-Depth Analysis
• Biophysics in Cancer Research: Case Study and Analysis
• Thermoelectric Materials: Analyzing Energy Conversion Efficiency
• Ultrafast Laser Physics: Examining Industrial Applications
• Nanomaterials in Solar Energy Conversion: A Detailed Case Study
• Quantum Field Theory Applications: Case Studies and Implications
• Geophysics in Seismic Surveying: Examining Practical Cases

Architecture Case Study Topics

• Adaptive Reuse in Architecture: An Insightful Case Study
• Green Building Design Principles: In-Depth Analysis
• Preservation of Historical Landmarks: Studying Success Stories
• Parametric Design in Modern Construction: Examining Examples
• Zero Energy Building Design: A Detailed Case Study
• Skyscraper Architecture: Evaluation of Safety Measures
• Sustainable Urban Planning: Case Studies in Eco-Cities
• Acoustics in Architectural Design: Detailed Analysis
• Deconstructivism in Contemporary Architecture: Examining Real Cases
• Net-Zero Carbon Construction: A Promising Case Study
• Art Deco Revival: Analyzing Modern Interpretations
• Disaster-Resistant Infrastructure: A Case Study on Noteworthy Examples
• Biophilic Design in Urban Spaces: Detailed Examination
• Microarchitecture: Analysis of Successful Implementations
• Museum Architecture: A Study of Visitor Experience
• Pioneering Waterfront Revitalization Projects: Detailed Case Studies
• Mixed-Use Building Design: An In-Depth Analysis
• Transit-Oriented Developments: Examining Case Studies
• Architectural Solutions for Aging Populations: Insightful Cases
• Sensory Design in Public Spaces: A Detailed Study

Business Case Study Topics

• Apple’s Innovative Product Strategy: Exploring Consumer Perception and Market Dominance
• Enron Scandal: Analysis of Corporate Fraud and Its Implications
• Tesla’s Disruption of the Automotive Industry: Case of Strategic Innovation
• Starbucks’ Global Expansion: Evaluation of International Market Entry Strategies
• Walmart’s Supply Chain Management: Efficiency and Scalability in Retail
• Uber’s Regulatory Challenges: Navigating the Sharing Economy Landscape
• Alibaba’s E-Commerce Success: Understanding Consumer Behavior in China
• Netflix’s Business Model Transformation: From DVD Rentals to Streaming Dominance
• IKEA’s Cost Leadership Strategy: Effect on Global Furniture Market
• Zara’s Fast Fashion Model: Achieving Speed and Responsiveness in Retail
• Google’s Organizational Culture: Influence on Innovation and Employee Satisfaction
• Amazon’s Customer-Centric Approach: Evaluating Impact on Market Leadership
• Boeing’s 737 Max Crisis: Analyzing Risk Management and Ethical Issues
• Facebook’s Data Privacy Controversy: Impact on Corporate Reputation and User Trust
• General Electric’s Diversification Strategy: Evaluating Success and Risks
• Microsoft’s Acquisition of LinkedIn: Exploring Strategic Synergies and Challenges
• Coca-Cola’s Branding Strategy: Global Influence and Consumer Perception
• Toyota Production System: A Study in Lean Manufacturing and Quality Control
• McDonald’s Adaptation to Local Cultures: Case of International Marketing Strategy
• Airbnb’s Disruption of the Hospitality Industry: Examining Growth and Regulatory Challenges
• Corporate Sustainability Practices: A Detailed Study
• Successful Business Transformations: Analysis of Real Cases
• Startup Growth Strategy: Examination of Silicon Valley Models
• Ethics in Big Tech Companies: Analyzing Noteworthy Scenarios
• Digital Marketing Strategy: A Case Study on Dominant Brands
• Blockchain Applications in Financial Sector: In-Depth Analysis
• Diversity and Inclusion in Fortune 500 Companies: Detailed Examination
• Artificial Intelligence in Retail: A Comprehensive Case Study
• Agile Methodology in Software Development: Analysis of Success Stories
• Corporate Social Responsibility: Evaluation of Top-Performing Companies
• Mergers and Acquisitions: Examination of High-Profile Cases
• Gig Economy and Labor Rights: Detailed Analysis
• E-Commerce Consumer Behavior: Examining Successful Strategies
• Organizational Culture in Tech Giants: A Comprehensive Study
• Sharing Economy Business Models: Analysis of Uber and Airbnb
• Reviving Bankrupt Companies: A Study on Successful Turnarounds
• Business Strategy in Emerging Markets: Case Studies From BRICS Nations
• Innovative Supply Chain Management: Examining Leading Companies
• Blue Ocean Strategy Implementation: Successful Cases Analysis
• Corporate Governance in Family-Owned Enterprises: In-Depth Study

Conflict Resolution Case Study Topics

• Mediation Techniques in Workplace Disputes: Comprehensive Analysis
• Interpersonal Conflict Resolution: A Study on Communication Strategies
• Cross-Cultural Conflict Management in Multinational Organizations: Detailed Examination
• Restorative Justice in School Conflict: A Comprehensive Study
• Post-Conflict Reconstruction: Case Studies From War-Torn Societies
• Negotiation Strategies in International Diplomacy: In-Depth Analysis
• Peacebuilding Efforts in Post-Genocide Rwanda: A Detailed Study
• Resolving Family Business Disputes: Examination of Successful Cases
• Arbitration in Labor Disputes: Analysis of High-Profile Cases
• Community-Based Conflict Resolution: A Study on Indigenous Practices
• Facilitation Methods in Group Conflicts: Detailed Examination
• Conflict De-Escalation in Police Encounters: A Comprehensive Study
• Online Dispute Resolution: A Case Study on E-Commerce Platforms
• Alternative Dispute Resolution in Environmental Conflicts: In-Depth Analysis
• Post-Acquisition Integration: A Study on Resolving Organizational Conflicts
• Managing Disputes in Co-Operatives: Examination of Successful Strategies
• Strategies for Resolving Political Conflicts: Analysis of Contemporary Cases
• Religious Conflict Resolution: Case Studies From Interfaith Dialogues
• Reconciliation Processes in Divided Societies: Detailed Examination
• Conflict Management in Health Care Settings: A Comprehensive Study

Education Case Study Topics

• Implementing Flipped Classroom Model: An Extensive Study
• Bilingual Education Programs: Success Metrics and Evaluation
• Online Learning Transition: Case Studies From Pandemic-Affected Institutions
• STEM Initiatives in Underprivileged Schools: Analysis of Strategies
• Student Performance and Class Size: A Detailed Examination
• Inclusion of Students With Disabilities: Case Studies From Successful Schools
• Charter Schools vs. Public Schools: Comparative Analysis
• Pedagogical Innovations in Remote Learning: Comprehensive Investigation
• Funding Allocation in Public Schools: A Detailed Study
• Bullying Prevention Programs: Examination of Effective Strategies
• Montessori Method in Early Childhood Education: An Extensive Study
• Curriculum Adaptation for Diverse Learners: In-Depth Analysis
• Teacher Retention Strategies in High-Need Schools: A Comprehensive Study
• Integration of Augmented Reality in Classrooms: Case Studies
• Literacy Initiatives in Adult Education: Analysis of Successful Programs
• Outcomes of Experiential Learning: Case Studies From Progressive Institutions
• Student Mental Health Services in Universities: A Detailed Study
• Implementing Mindfulness in School Curriculum: An Extensive Analysis
• Digital Literacy in Elementary Schools: In-Depth Study
• Promoting Gender Equality in STEM Education: Successful Strategies Examined

Engineering Case Study Topics

• Bio-Inspired Engineering Design: Innovative Approaches Explored
• Smart Material Usage in Modern Infrastructure: An In-Depth Analysis
• Nanotechnology in Medicine: A Comprehensive Investigation
• Sustainable Practices in Civil Engineering: Detailed Case Studies
• Green Energy Solutions in Electrical Engineering: Comprehensive Examination
• Industrial Automation and Its Effects on Workforce Dynamics
• Fiber-Optic Communications Systems: Case Studies of Global Impact
• Reverse Engineering in Cybersecurity: An Extensive Study
• Geotechnical Engineering and Seismic Safety: Innovative Approaches Examined
• Thermal Energy Storage Technologies: In-Depth Analysis
• Artificial Intelligence in Automotive Engineering: Case Studies
• Quantum Computing and Its Implications for Engineering: Detailed Study
• Biomechanics in Sports Engineering: A Comprehensive Investigation
• 3D Printing for Aerospace Applications: An In-Depth Study
• Plasma Engineering in Waste Management: Detailed Case Studies
• Renewable Energy Integration in Power Grids: In-Depth Examination
• Machine Learning in Process Control: Comprehensive Investigation
• Carbon Capture Technologies: Innovative Approaches in Chemical Engineering
• Material Science in Nuclear Energy: Case Studies
• Wearable Technology Design: Bioengineering Approaches Explored

Environmental Science Case Study Topics

• Chornobyl Disaster: Examining the Long-Term Ecological Effects
• Great Pacific Garbage Patch: A Study on Oceanic Plastic Pollution
• Deforestation in the Amazon: An Analysis of Biodiversity Loss
• Air Quality in Beijing: Assessing the Health Implications of Urban Industrialization
• Acid Rain in the Northeastern United States: An Investigation Into Forest Degradation
• Nuclear Waste Management at Yucca Mountain: Evaluating Disposal Techniques and Risks
• Ozone Depletion Over Antarctica: Research Into Global Implications and Recovery Efforts
• E-Waste Disposal in Agbogbloshie: Investigating the Impact on Local Ecosystems
• Drought and Water Scarcity in Cape Town: Climate Change and Urban Water Management
• Radiation Effects in Fukushima: Examining Wildlife and Environmental Health Post Nuclear Disaster
• Fracking in the United States: Evaluating Environmental Risks and Regulations
• Desertification in the Sahel: Understanding Causes and Environmental Impact
• Melting Glaciers in the Himalayas: Assessing Impact on Regional Water Security
• Air Pollution in Delhi: Understanding Causes and Mitigation Strategies
• Plastic Waste Management in Sweden: A Study on National Recycling Initiatives
• Wildfires in Australia: Assessing Climate Change Influence and Ecological Impact
• Endangered Species Protection: A Case Study of the Iberian Lynx
• Pollution in the Ganges: A Study on River Ecosystems and Public Health
• Ocean Acidification and Marine Life: An In-Depth Analysis
• Restoring Degraded Ecosystems: Innovative Approaches Explored
• Climate Change Resilience in Urban Areas: Comprehensive Examination
• Air Quality Improvement Strategies: Detailed Case Studies
• Permaculture Practices for Sustainable Agriculture: An Extensive Study
• Microplastics in Freshwater Systems: A Comprehensive Investigation
• Renewable Energy Adoption in Developing Countries: In-Depth Analysis
• Natural Disaster Mitigation and Climate Change: A Detailed Study
• Carbon Sequestration in Forest Ecosystems: An Extensive Investigation
• Sustainable Waste Management in Mega Cities: Case Studies
• Ecological Impacts of Invasive Species: Comprehensive Examination
• Geoengineering Solutions to Global Warming: Innovative Approaches Examined
• Biodiversity Conservation in Fragmented Habitats: Detailed Case Studies
• Green Infrastructure for Stormwater Management: In-Depth Analysis
• Climate Change and Zoonotic Diseases: A Comprehensive Study
• Eco-Friendly Building Materials: An In-Depth Examination
• Biomimicry in Environmental Design: Detailed Case Studies
• Food Security Under Changing Climatic Conditions: A Comprehensive Investigation
• Wetland Restoration for Flood Control: An Extensive Study
• Regenerative Agriculture and Soil Health: Case Studies of Global Impact

Ethical Dilemma Case Study Topics

• Artificial Intelligence and Personal Privacy: An Ethical Conundrum
• Balancing Freedom of Speech and Hate Speech: Detailed Case Studies
• Ethics of Autonomous Weapons: A Comprehensive Examination
• Prenatal Genetic Modification: A Moral Inquiry
• Informed Consent in Medical Research: Complex Ethical Scenarios Explored
• Patient Confidentiality vs. Public Safety: An In-Depth Analysis
• Animal Testing for Scientific Advancement: Ethical Considerations
• Whistleblowing in Corporate Culture: A Detailed Investigation
• Climate Justice and Intergenerational Equity: An Extensive Study
• Equitable Distribution of Organ Transplants: Ethical Case Studies
• Racial Profiling in Law Enforcement: An In-Depth Examination
• Ethical Challenges in Genomic Data Sharing: Detailed Case Studies
• Big Data Ethics in Marketing: A Comprehensive Investigation
• Internet Censorship and Freedom of Information: A Moral Quandary
• Genetic Privacy in the Era of Genome Sequencing: An Extensive Study
• Physician-Assisted Suicide: Ethical Aspects Explored
• Ethics of Care in Robotic Assistance for Elderly: An In-Depth Analysis
• Child Labor in Supply Chains: Ethical Dilemmas Examined
• Biopiracy and Indigenous Knowledge: Detailed Case Studies
• Dual Use Research in Life Sciences: Ethical Implications Investigated

Human Rights Case Studies

• Rohingya Crisis: A Study on Ethnic Cleansing and Human Rights in Myanmar
• Hong Kong Protests: Examining Civil Liberties and Autonomy
• The Flint Water Crisis: Human Rights in Access to Safe Drinking Water
• Yazidi Genocide: Investigating Crimes Against Humanity in Iraq
• Human Rights Violations in North Korea: State Control and Political Oppression
• The European Migrant Crisis: Analyzing Refugee Rights and State Responsibilities
• Uyghur Repression: Cultural Genocide and Human Rights in China
• Black Lives Matter: Policing and Racial Discrimination in the United States
• Brexit and the Good Friday Agreement: Human Rights Concerns in Northern Ireland
• Google’s Project Dragonfly: Corporate Complicity in Human Rights Abuse
• Guantanamo Bay Detention Camp: A Study on Torture and Indefinite Detention
• The Colombian Peace Process: Transitional Justice and Human Rights
• Female Genital Mutilation in Africa: Cultural Practices vs. Human Rights
• Human Rights in Saudi Arabia: Women’s Rights and Freedom of Expression
• Child Labor in the Cocoa Industry: Corporate Accountability and Human Rights
• Indigenous Land Rights: The Case of the Dakota Access Pipeline
• LGBTQ+ Rights in Russia: State Homophobia and Legal Discrimination
• Palestinian-Israeli Conflict: Examining Human Rights Under Occupation
• Climate Change and Human Rights: The Case of the Maldives and Rising Sea Levels
• Child Soldiers and International Human Rights Law: A Deep Dive
• Analyzing Internet Access as a Human Right: An Examination
• Exploring LGBTQ+ Rights in Global Perspective: Case Studies
• Religious Freedom and Persecution: A Comprehensive Inquiry
• Human Trafficking: In-Depth Analysis and Case Studies
• Indigenous Land Rights: Examination of International Perspectives
• Human Rights Violations in Authoritarian Regimes: Detailed Studies
• Migrant Workers and Human Rights: A Comprehensive Analysis
• Disability Rights and Accessibility: A Global Overview
• Cyber Surveillance and Privacy Rights: Detailed Investigations
• Forced Labor in the Modern World: In-Depth Case Studies
• Gender Equality and Women’s Rights: A Comprehensive Examination
• Child Labor and Exploitation: An International Perspective
• Racial Discrimination and Human Rights Law: In-Depth Studies
• Climate Refugees: Examining Rights and Legal Frameworks
• Freedom of Speech in the Digital Age: Case Studies
• Human Rights Challenges in Counter-Terrorism Measures: A Comprehensive Analysis
• Rights of the Elderly: An Examination of Global Perspectives
• Asylum Seekers and Refugee Rights: Detailed Investigations

Information Case Study Topics

• Cybersecurity Protocols: A Detailed Study on Protecting Sensitive Data
• Big Data Analysis: Case Studies on Predictive Analytics
• Blockchain Technology: Revolutionizing Data Integrity and Verification
• Information Overload: Handling Excessive Data in Digital Environments
• Future of Quantum Computing: Potential Shifts in Information Processing
• Privacy Issues in the Age of Information: A Detailed Analysis
• Digital Divide: How Does Information Accessibility Affect Social Equality?
• Information Management in Healthcare: Optimizing Patient Data Handling
• Artificial Intelligence: A Study on Machine Learning Algorithms
• Deepfake Technologies: Analyzing Threats to Digital Identities
• Holographic Data Storage: Implications for Future Information Systems
• Internet of Things: Examining Vulnerabilities and Security Measures
• 5G Technology: Investigating the Transition From 4G and Its Implications
• Biometrics: An Investigation Into Privacy and Security
• Virtual Reality: A Case Study on Its Potential in Education
• Augmented Reality: Uncovering Uses Beyond Entertainment
• Cloud Computing: Analyzing Security and Data Privacy
• Smart Cities: Scrutinizing the Future of Urban Living
• Quantum Cryptography: A Study on the Future of Secure Communication
• Neural Networks: Examining Developments in Deep Learning Algorithms

Leadership Case Study Topics

• Leadership Styles in High-Pressure Situations: Exploring Crisis Management
• Adaptive Leadership: Navigating Organizational Change
• Strategic Leadership: Dissecting Successful Corporate Transformations
• Servant Leadership: Examining Success in Nonprofit Organizations
• Female Leadership: Comparing Performance in Male-Dominated Industries
• Transformational Leadership: Fostering Innovation in Tech Startups
• Cultural Differences in Leadership: Comparing Eastern and Western Approaches
• Military Leadership Principles: Their Application in Corporate Environments
• Charismatic Leadership: An Analysis of Its Effectiveness in Politics
• Ethical Leadership: Maintaining Integrity in Corporate Governance
• Emotional Intelligence in Leadership: A Study on Employee Satisfaction
• Transactional Leadership: Assessing Its Effectiveness in Structured Environments
• Leadership Burnout: Proactive Strategies for Prevention
• Silicon Valley Leadership: Unique Strategies in Tech Companies
• Remote Leadership: Overcoming Challenges in Virtual Teams
• Authoritarian Leadership: Its Success and Failure in Different Contexts
• Leadership in Academia: Strategies for Fostering Research and Collaboration
• Inclusive Leadership: Its Influence on Diversity and Team Performance
• Green Leadership: Promoting Sustainable Practices in Organizations
• AI Leadership: The Future of Decision-Making in Automated Workplaces

Legal Case Study Topics

• Enron Scandal: Uncovering Corporate Fraud and Legal Implications
• Facebook and Cambridge Analytica: Privacy Law Examination
• Microsoft Anti-Trust Case: Exploring Legal Arguments and Outcomes
• Volkswagen Emission Scandal: A Study in Environmental Law
• Google’s GDPR Violations: Navigating Data Protection Legislation
• Uber: An Analysis of Legal Challenges in the Gig Economy
• BP Deepwater Horizon Disaster: Environmental and Corporate Law Scrutiny
• Pfizer: Understanding Intellectual Property Rights in the Pharmaceutical Industry
• Tesla’s Autopilot System: Exploring Liability in AI-Assisted Vehicles
• Apple vs. FBI: A Case Study in Privacy and Security Laws
• Juul Labs: Regulatory and Legal Challenges in the Vaping Industry
• HSBC Money Laundering Scandal: Unpacking International Banking Laws
• Purdue Pharma: Analyzing Legal Responses to the Opioid Crisis
• Disney’s Acquisition of Fox: A Study in Anti-Trust Laws
• Johnson & Johnson’s Talcum Powder Cases: Personal Injury Law Scrutiny
• Theranos: Fraud and Deception in the Biotech Industry
• Harvey Weinstein and #MeToo: Examining Legal Issues of Sexual Harassment
• The Panama Papers: Investigating Offshore Tax Evasion
• Foxconn’s Labor Practices: An Analysis of International Labor Law Compliance
• SpaceX Starlink Project: Exploring Space Law and Satellite Internet Services
• Decoding International Trade Laws: A Study on Brexit Consequences
• Privacy Rights in the Digital Era: Examining EU’s General Data Protection Regulation
• Cyber Law Enforcement: Challenges in Tackling Darknet Crimes
• Trademark Infringement in the Fashion Industry: A Closer Look at Notable Cases
• Corporate Law: Analysis of Mega-Mergers and Their Legal Implications
• Sentencing Discrepancies in Criminal Law: Factors Influencing Judicial Decisions
• Landmark Cases in Environmental Law: Interpretation and Outcomes
• Healthcare Law: Dissecting the Legal Framework of the Affordable Care Act
• Class Action Suits: Understanding the Legal Dynamics of Collective Claims
• International Humanitarian Law: Examining War Crimes Tribunal Verdicts
• Intellectual Property Rights in Biotechnology: Case Studies in Patent Law
• Constitutional Law: Analysis of Landmark Supreme Court Decisions
• Media Law: Defamation Cases in the Spotlight
• Exploring the Legal Aspects of Cryptocurrencies: Case Studies
• Immigration Law: Case Studies on Asylum Seekers and Refugees
• Sports Law: Navigating Legal Issues in Professional Sports
• Family Law: Divorce and Custody Cases in Different Cultural Contexts
• White Collar Crime: Financial Fraud Cases and Legal Outcomes
• Estate Law: Notable Inheritance Disputes Among Celebrities
• Criminal Law: Examining Cases of Wrongful Conviction and Their Aftermath

Management Case Study Topics

• Management Practices in Multinational Corporations: An Analysis of Samsung
• Crisis Management Strategies: A Study on COVID-19 Response by Tech Giants
• Analysis of Supply Chain Management: Amazon’s Success Story
• Leadership Styles and Organizational Culture: A Case Study of Google
• Change Management: Exploring Nokia’s Strategic Shift From Mobile Phones to Networks
• Innovation Management: Dissecting Apple’s Approach to New Product Development
• The Efficiency of Project Management: Scrutinizing NASA’s Mars Rover Missions
• Human Resources Management: A Deep Dive Into Netflix’s HR Policies
• Quality Management in the Automobile Industry: A Look at Toyota’s Lean Production
• Corporate Social Responsibility Initiatives: An Analysis of Starbucks
• Cross-Cultural Management: Evaluating IKEA’s Global Expansion
• Strategic Management and Business Development: Unpacking Tesla’s Growth Strategy
• Risk Management: Evaluating Financial Institutions in the 2008 Economic Crisis
• Knowledge Management: An Investigation Into Microsoft’s Information-Sharing Policies
• Nonprofit Management: Assessing the Operational Strategies of Red Cross
• Entrepreneurial Management: Unraveling the Success of Airbnb
• Public Sector Management: Understanding the US Postal Service’s Challenges
• Sustainability Management: An Examination of Patagonia’s Environmental Initiatives
• Ethics Management: Scrutinizing the Volkswagen Emission Scandal
• Diversity Management: A Look Into Twitter’s Inclusion Efforts

Marketing Case Study Topics

• Digital Marketing Strategies: An Analysis of Netflix’s Success
• Content Marketing and Audience Engagement: A Study on Buzzfeed
• Green Marketing and Consumer Perception: A Case of Patagonia
• Branding Strategy: Unraveling Apple’s Image Maintenance Tactics
• Crisis Communication: A Study on Johnson & Johnson’s Tylenol Scandal
• Niche Marketing: Unpacking Supreme’s Limited Release Approach
• Integrated Marketing Communication: A Look at Coca-Cola’s Global Campaigns
• Customer Retention Strategies: An Examination of Amazon Prime
• Social Media Marketing: Dissecting Wendy’s Twitter Engagement
• Neuromarketing Techniques: Scrutinizing Spotify’s User Experience
• Cause Marketing: Evaluating Dove’s Real Beauty Campaign
• Experiential Marketing: Exploring the Popularity of Red Bull’s Extreme Events
• Celebrity Endorsement: The Success of Michael Jordan and Nike Collaboration
• Influencer Marketing: A Study on Fashion Nova’s Instagram Strategy
• Viral Marketing: Unraveling the Ice Bucket Challenge Phenomenon
• Affiliate Marketing: An Analysis of Amazon Associates Program
• Mobile Marketing: A Look at Starbucks’ App Strategy
• Database Marketing: Evaluating Netflix’s Recommendation Algorithm
• Sports Marketing: The Global Appeal of the FIFA World Cup
• Relationship Marketing: An Examination of Southwest Airlines’ Customer Service Approach

Master of Business Administration (MBA) Case Study Topic Ideas

• Strategic Decisions: Dissecting Airbnb’s Expansion Into Experiences
• Balancing Profitability and Sustainability: An Examination of Tesla’s Business Model
• Leadership Style: Analyzing Satya Nadella’s Transformation of Microsoft
• Customer Acquisition: Evaluating Uber’s Expansion Into Emerging Markets
• Competitive Advantage: The Secrets of Samsung’s Innovation Strategy
• Mergers and Acquisitions: Unpacking the Disney-Fox Deal
• Franchise Management: A Look at McDonald’s Global Operations
• Supply Chain Management: The Success of Zara’s Fast Fashion Model
• Crisis Management: A Study on BP’s Deepwater Horizon Oil Spill Response
• Corporate Social Responsibility: Analysis of Patagonia’s Mission-Driven Approach
• Negotiation Strategies: An Examination of the NBA Players Association
• Organizational Culture: Exploring Google’s Employee-Centric Approach
• Product Development: The Pioneering Approach of Dyson
• Strategic Alliance: The Boeing and Airbus Duopoly in the Aviation Industry
• Market Entry Strategy: Understanding Spotify’s Approach in India
• Corporate Restructuring: The Story of IBM’s Shift to Cloud Computing
• Cross-Cultural Management: A Study on Unilever’s Approach in Different Regions
• Change Management: An Analysis of BlackBerry’s Failed Attempt to Adapt
• Diversity and Inclusion: An Examination of Goldman Sachs’ Gender Equity Policies

Nursing Case Study Subjects

• Comprehensive Patient Care: Understanding Palliative Nursing Strategies
• Clinical Decisions: Exploring Error Reduction in Emergency Nursing
• Telemedicine Adaptations: The Shift in Home Health Nursing During Pandemics
• Cross-Cultural Competency: A Look at Nursing in Multicultural Settings
• Innovations in Care: Examining the Rise of Robotics in Elderly Nursing
• Ethics in Practice: End-of-Life Decision-Making in ICU Nursing
• Occupational Stress: An Analysis of Burnout in Pediatric Nursing
• Holistic Healing: Integrating Alternative Medicine in Oncology Nursing
• Improving Care Delivery: The Implementation of AI in Surgical Nursing
• Patient Safety: Addressing Medication Errors in Hospital Nursing
• Community Engagement: A Study on Public Health Nursing Initiatives
• Wellness Promotion: Evaluating the Effectiveness of School Nursing Programs
• Mental Health Focus: A Look at the Practice of Psychiatric Nursing
• Pedagogical Methods: Examining Simulation in Nursing Education
• Digital Health Records: The Change in Informatics Nursing
• Patient Advocacy: A Study on the Role of Forensic Nursing
• Pain Management: Approaches in Palliative Care Nursing
• Quality Control: The Adoption of Six Sigma in Nursing Administration
• Health Literacy: Examining the Role of Nursing in Patient Education
• Preventive Care: A Look at the Practice of Occupational Health Nursing

Political Science Case Study Topics

• Understanding Post-Conflict Reconciliation: A Study on Rwanda’s Gacaca Courts
• Dissecting Populism: Brazil Under Bolsonaro’s Administration
• Post-Soviet Transformation: Case of Estonia’s Digital Revolution
• Ideological Shifts: Analyzing Japan’s Pacifism Reconsideration
• Colonial Legacies: Democratic Stability in Botswana
• Investigating Hybrid Regimes: The Case of Putin’s Russia
• European Integration: Brexit and Its Consequences
• Dealing With Divided Societies: The Case of Cyprus
• Political Economy of Oil: Venezuela’s Economic Crisis
• Emerging Democracies: Tunisia after the Arab Spring
• Rise of Authoritarianism: Hungary’s Political Landscape
• Federalism and Ethnic Conflict: The Case of Ethiopia
• Transition to Democracy: South Africa’s Post-Apartheid Experience
• Climate Change Politics: Examining the Paris Agreement’s Effectiveness
• Global Governance: The World Health Organization’s Response to COVID-19
• Political Islam: Iran’s Theocratic Regime
• Nationalism and Secession: The Case of Catalonia in Spain
• Understanding Neopatrimonialism: The Case of Mobutu’s Zaire
• Media Influence on Politics: The Case of Trump’s America
• Challenges to Democracy: Polarization in Turkey Under Erdogan’s Rule

Psychology Case Study Topics

• Understanding Sibling Rivalry: A Cognitive-Behavioral Analysis
• Influence of Colors on Mood: An Empirical Assessment
• Analyzing Dreams: Insights From Freud’s Psychoanalysis
• Effects of Workplace Stress on Mental Health
• Social Isolation and Its Effect on Elderly Depression
• Exploring the Psychology of Fear: Phobia Case Studies
• Influence of Digital Media on Adolescent Behavior
• Mindfulness and Anxiety: Clinical Applications
• Abnormal Psychology: Examining Dissociative Identity Disorder
• Addiction and Behavior: A Focus on Gambling
• Post-Traumatic Stress Disorder in Military Veterans
• Exploring Autism Spectrum Disorder in Adults
• Child Development: Piaget’s Cognitive Stages Revisited
• Attachment Theory: Secure and Insecure Patterns in Adults
• Emotional Intelligence and Leadership Effectiveness
• Analysis of Eating Disorders: Anorexia and Bulimia
• Gender Dysphoria: Psychological Perspectives and Approaches
• Mental Health and Spirituality: Therapeutic Implications
• Investigating Narcissistic Personality Disorder: Clinical Approaches

Public Health Case Study Topics

• Healthcare Accessibility in Rural Communities
• Smoking Cessation Programs: Evaluating Effectiveness
• Public Health Response to Opioid Crisis
• Pandemic Preparedness: Lessons From COVID-19
• Mental Health Services: Barriers to Access
• Addressing Health Disparities in Ethnic Minorities
• Childhood Obesity: Prevention Strategies
• Assessing the Effectiveness of Vaccination Campaigns
• Health Literacy: Improving Patient Communication
• Global Efforts to Combat Malaria
• Air Pollution and Respiratory Diseases: A Study
• Adolescent Mental Health: School-Based Interventions
• Alcohol Abuse: Community Prevention Programs
• Workplace Wellness Programs: Analysis of Benefits
• Climate Change and Emerging Infectious Diseases
• Obesity and Type 2 Diabetes: Preventative Approaches
• HIV/AIDS Prevention in Sub-Saharan Africa
• Access to Clean Water: A Study on Developing Countries
• Domestic Violence: Public Health Interventions
• Dementia Care: Public Health Strategies

Social Media Marketing (SMM) Case Study Topics

• Social Media Crisis Management: Brand Preservation Strategies
• Conversion Optimization in Instagram Marketing
• Influencer Marketing: Assessing ROI
• Snapchat and Its Potency for Gen Z Marketing
• Content Strategy for LinkedIn B2B Marketing
• Understanding Facebook’s Algorithm for Business Growth
• Engagement Optimization in Twitter Marketing
• TikTok Advertising: Analysis of Virality Factors
• Social Media Analytics: Insights Extraction
• Video Content in SMM: YouTube as a Case Study
• Podcast Promotion Through Social Media: An Evaluation
• Community Building on Social Platforms: Instagram vs. Facebook
• Pinterest as a Visual Search Engine for E-Commerce
• Ephemeral Content Strategy: Snapchat and Instagram Stories
• Brand Personification on Social Media Platforms
• Geo-Targeting in Social Media Advertising: Efficacy Analysis
• Trust Building through Transparency on Social Media
• Multilingual Social Media Strategies: Global Brands Analysis
• User-Generated Content in Brand Promotion: Effective Practices
• AI Tools in Social Media Marketing: Sentiment Analysis Case Study

Sociology Case Study Topics

• Social Stratification: Case of Silicon Valley
• Cyber Communities and Virtual Interaction: A Study
• Religion in Public Schools: Tolerance vs. Indoctrination
• Societal Perception of Mental Health: An Analysis
• Affordable Housing and Social Inequality: A Study
• Community Revitalization in Post-Industrial Cities
• Ethnicity and Identity Politics: Case Study
• Gentrification and Its Socio-Economic Consequences
• Pop Culture Influence on Youth Identity Formation
• Rural vs. Urban Education: Comparative Study
• Police Brutality and Systemic Racism: Case Analysis
• Disaster Management and Social Structures: A Study
• Gender Inequality in Corporate Leadership
• Online Dating and Changes in Social Interaction
• Homelessness and Social Stigmatization: A Case Study
• Demographic Transition in Aging Societies
• Social Media and the Shaping of Political Views
• Mental Illness and Criminal Justice System: An Analysis
• Body Image and Media Influence: Case Study

Supply Chain Management Case Study Topics

• Toyota’s Production System: Streamlining Supply Chain Management
• Zara’s Rapid Response: Decoding Fast-Fashion Supply Chain
• Supply Chain Restructuring in Boeing: A Deeper Look
• Walmart’s Inventory Management: Exploring Supply Chain Efficiency
• Risk Mitigation in Apple’s Global Supply Chain
• Starbucks: An Examination of Ethical Supply Chain Management
• Amazon’s AI-Driven Supply Chain: A Detailed Analysis
• McDonald’s Farm to Table: Analyzing a Fast-Food Supply Chain
• Ikea’s Global Sourcing Challenge: Managing Sustainable Supply Chain
• FedEx: Innovations in Logistics and Supply Chain Management
• Cisco Systems: Managing the Go-to-Market Evolution in Supply Chain
• Procter & Gamble: Revolutionizing the Health & Beauty Industry’s Supply Chain
• Unilever’s “Sustainable Living” Plan: Supply Chain Management Review
• Ford’s Virtual Integration: A Supply Chain Transformation Case Study
• Benetton Group’s Dual Supply Chain: An Analysis
• Inditex and the Emergence of Green Supply Chains
• Huawei’s Global Supply Chain: An Examination Amid Trade Bans
• Tesla Motors: Overcoming Supply Chain Management Challenges
• Coca-Cola’s Demand Forecasting: A Supply Chain Case Study
• Nestle’s Demand Planning: Integrating a Global Supply Chain

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Methodology

• What Is a Case Study? | Definition, Examples & Methods

What Is a Case Study? | Definition, Examples & Methods

Published on May 8, 2019 by Shona McCombes . Revised on November 20, 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .

Table of contents

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case, other interesting articles.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

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Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

• Provide new or unexpected insights into the subject
• Challenge or complicate existing assumptions and theories
• Propose practical courses of action to resolve a problem
• Open up new directions for future research

TipIf your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.

Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

Example of an outlying case studyIn the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.

However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.

Example of a representative case studyIn the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

• Exemplify a theory by showing how it explains the case under investigation
• Expand on a theory by uncovering new concepts and ideas that need to be incorporated
• Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.

Example of a mixed methods case studyFor a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.

The aim is to gain as thorough an understanding as possible of the case and its context.

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In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Quantitative research
• Ecological validity

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

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Case Study Templates

49 free case study examples & templates.

A case study is a report of an event, problem or activity. A case study format usually contains a hypothetical or real situation. It would also include any intricacies you might come across in the workplace.

You can use a case study to help you see how these intricacies might affect decisions.

Table of Contents

• 1 Case Study Templates
• 2 Common types of case study templates
• 3 Case Study Examples
• 4 Benefits of using case study templates in businesses
• 5 Case Study Formats
• 6 Tips for writing a case study template
• 7.1 Decide on the type of case study you will perform
• 7.2 Reach out to potential participants for your case study
• 7.3 Prepare your questions
• 7.4 Lay out the case study

When you make a case analysis format, you would have to analyze the situation at hand. You have to apply your own thinking skills and knowledge when performing the case study.

Also, doing this will hone your reasoning skills and your ability to draw conclusions. An effective case study example should:

• Have their basis from real-life situations but you may conceal identities.
• Consist of a number of parts which would end with points for discussion.
• Include enough information the reader can use to deal with issues and problems.
• Be very believable for anyone who reads it.

A case study is a type of research methodology. It’s typically utilized in social sciences. When you do this, you’d have to study a phenomenon or issue from a real-life perspective.

Such studies are usually based on in-depth analysis of a person, a group or even an event. You perform them to investigate the underlying causes of specific principles.

Common types of case study templates

Anyone who wants to perform a collective study may use a case study format. You can create a case analysis format on your own or download a template from here.

When you use such templates, you won’t have to think about what you need to include in your document. You can focus more on the individual, group, or event that you’re studying.

You can use different types of templates you can use for your case study. These include:

• Student case study template
• Nursing case study template
• Clinical case study template
• Memorial hospital case study template
• Basic psychology case study template
• Treatment injury case study template

Create or find a template which would suit your own needs. There aren’t any strict formats for these documents. The process is more important. In fact, some people see a case study as a type of research strategy. You can use it to investigate a phenomenon and see its influence over time. When do the process, you’d need a template to input all the information from your study.

Case Study Examples

Benefits of using case study templates in businesses

Before we discuss how to write a case study, let’s go through its benefits. The document you create while conducting your study is very relevant. When decision-makers do research on a new product, they would use this document as a reference.

They can help you identify possible solutions to their problems. This is why it’s important to keep the documents along with other important files. Serving as a reference is only one of the benefits of creating and using such templates. Here are the other benefits:

• To help influence customers more effectively In businesses, customer testimonials are extremely important. You can use them to see what you need to do to keep your business going. A case study example can be a form of support from a satisfied customer given directly to the business. You can use the template to bulk up your marketing campaign. It can serve the same purpose as product reviews on online shops like Amazon. These reviews can sway the buyers in a positive way. So you can use the case study to raise awareness on how to serve your customers more effectively. This will help encourage your customers and increase sales .
• To help encourage empathy The information contained within the document may help encourage empathy in its readers. In businesses, it may help the customers see how the product will help or work for them. To make it more effective, the document should focus on the readers and not the product you’re selling. You can describe real-life issues and explain how your product helped solve them. This would make the customers see why they need your product. It may also help your customers see why they need to patronize your business over others.
• To show that you understand and care for the customers When it comes to businesses, case studies are usually focused on their products and sales. However, this isn’t advisable as customers aren’t really fooled by such strategies. Instead, your document should address questions and issues which your customers frequently encounter. When you create such a document through your study, it will show that you care about the customers. It will help them see that you put in an effort to understand them and cater to their needs.
• To strengthen the brand When you create a case study, you can use it to strengthen your brand. Since it’s typically based on real-life situations, it becomes relatable. Through this document, you can create an emotional connection with your customers. If you can execute the study and the document well, it will be very beneficial for your business . You can show the customers that you have what they need. This will help make your brand stronger and more established.
• To repurpose content Finally, you can also use the document’s content for other things. This serves as a benefit because repurposing the content will save you a lot of time and money. You can use the document as a reference to create other written works for your business. You can also use the document as a basis to create another case study in the future. Create a similar template which focuses on other types of customers. These customers are the ones who patronize your business.

Case Study Formats

Tips for writing a case study template

You can use case studies for different purposes. In social science, it can help you understand the situations and problems of other people. In education, it can help you see how certain factors affect student academics.

In businesses, it can help earn the trust of potential customers. But do you know how to write a case study?

For some people, writing a case analysis format comes easy. For some, they need to look at some case study examples before they start making their own document. You can also download a template from here if you want to make things easier for you.

Case Analysis Formats

If you want to prove something you believe in, you need to create a compelling case study template. When you’ve done so, this will have a powerfully positive impact on what you made it for. Here are some tips, steps, and guidelines to help you out:

Decide on the type of case study you will perform

First and foremost, you need to determine which type of case study you will perform. You need to plan your case study well. You don’t just pick a topic then write about it. You need to find a cause you really believe in or a problem you want to solve.

In business, you need to focus on your customers. If you want to sell your products and services, think about your customers. Here are some things you can consider when making a case study for your business:

• When you make your study, be sure you have an extensive knowledge of your products. Without this knowledge, you won’t be able to create an effective document. One which will connect with your readers or your customers.
• If you want to show the best side of your business, be smart when creating your document. Find customers who have wonderful things to say about your product. Use their testimonials in your document. Do this to encourage your readers to support your business.
• Remember that the case study can help strengthen your brand. That’s why it’s important to create a study which will really make your business stand out. Think about how you’d like to present your information.

Reach out to potential participants for your case study

Without participants, you won’t have a case study. Prepare everything you need to before reaching out to your potential participants. Ensure them that there will always be open communication throughout the process.

This means that you’d have to prepare your timeline and expectations right away. This will help avoid any delays in the process.

Before talking to participants, you should already know what you’ll ask of them. For instance, you may want to ask permission to share the information you gather publicly.

You can send a letter or an email to your participants asking them to be part of your study. In the letter, include what you expect from them and what they can expect from you.

This will give them a good idea of what they need to do and prepare. Your introductory letter should contain:

• A clear and concise explanation of your purpose for creating the case study. Also, indicate how you will use the information you collect.
• A statement which would define the information which you’re planning to include. This is especially important if you will add trademarked information about a company.
• A clear explanation of your expectations from the participants. If you have any expectations which extend beyond your case study, explain them too.
• A note about any compensation you’re offering to the participants.

You may also add other information as needed. After you’ve sent out your letter, there’s a whole process which would follow. From acceptance of your offer to the final approval, you need to know all the steps:

• First off, your participants need to accept your offer/proposal. Once they’ve done that, you can include them in your list of participants for the case study.
• Then, you can give your participants a questionnaire to complete. This would help you out as the information would come directly from them. A questionnaire is a very effective way to collect data from your participants.
• After this, you can interview your participants too. Schedule an interview with each of your participants. Before this though, you should have already prepared all your questions.
• Then you can start making a draft of your case study template. If you’re working with a team, have them review your draft before finalizing it. Otherwise, you can ask your superior or manager to review your document.
• After this, you can finalize your case study. Just make sure that you’ve checked and verified all the information on it.

If your participants ask for it, you can give them a copy of your finalized study. Either that or you can tell them where they can access the document. Do this if you’ve posted it online like on your company’s website .

Case study format may vary depending on different factors. These include the nature of the situation, how you intend to use the information, and more.

Prepare your questions

Let’s go back to the interview process. Before you give the questionnaires to your participants, prepare your questions. The same thing goes for your interviews. If you want to make a strong case study, you should have strong questions too.

Here are some examples to start you off. These are great questions to ask if you’re conducting a study for your business:

• What are you looking for in a product?
• Have you experienced any challenges before purchasing our product?
• What makes our product stand out?
• Why did you make the decision to choose our product?
• What benefits have you gained from using our product?

These are some excellent questions which will give you very useful information. The best part is, you’ll gather the data straight from your participants.

Lay out the case study

Finally, when you have all the information you need, you can start laying out your case study. There aren’t any standard rules for structuring this document. However, it’s important to include certain elements to make the document effective.

These include:

• The title which should be brief but compelling.
• The executive summary . This would describe the document in a brief but interesting way.
• The introduction which would contain information about you and your organization.
• The challenges which would describe the problem or issues. Those which pushed you to create the study.
• The description which states how you helped solve the problem.
• The results of your case study.

More Templates

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Blog Graphic Design 15+ Case Study Examples for Business, Marketing & Sales

15+ Case Study Examples for Business, Marketing & Sales

Written by: Alice Corner Jan 12, 2023

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

What is a case study?

What to include in a professional case study, business case study examples, simple case study examples, marketing case study examples, sales case study examples.

• Case study FAQs

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

A professional case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A professional case study typically includes:

• Company background and history
• The challenge
• How you helped
• Specific actions taken
• Visuals or Data
• Client testimonials

Here’s an example of a case study template:

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately. 

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn  how to choose fonts  effectively with our Venngage guide and once you’ve done that.

Upload your fonts and  brand colors  to Venngage using the  My Brand Kit  tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study. 

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the  accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design. 

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing  because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Case study examples summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case study FAQ s

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers, business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study  from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

• Why do you use our tool or service?
• How often do you use our tool or service?
• What does the process of using our product look like to you?
• If our product didn’t exist, what would you be doing instead?
• What is the number one benefit you’ve found from using our tool?

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• 12 Essential Consulting Templates For Marketing, Planning and Branding
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What Is a Case Study? How to Write, Examples, and Template

In this post

How to write a case study

Case study template, case study examples, types of case studies, what are the benefits of case studies , what are the limitations of case studies , case study vs. testimonial.

In today's marketplace, conveying your product's value through a compelling narrative is crucial to genuinely connecting with your customers.

Your business can use marketing analytics tools to understand what customers want to know about your product. Once you have this information, the next step is to showcase your product and its benefits to your target audience. This strategy involves a mix of data, analysis, and storytelling. Combining these elements allows you to create a narrative that engages your audience. So, how can you do this effectively?

What is a case study? 

A case study is a powerful tool for showcasing a business's success in helping clients achieve their goals. It's a form of storytelling that details real-world scenarios where a business implemented its solutions to deliver positive results for a client.

In this article, we explore the concept of a case study , including its writing process, benefits, various types, challenges, and more.

Understanding how to write a case study is an invaluable skill. You'll need to embrace decision-making – from deciding which customers to feature to designing the best format to make them as engaging as possible.  This can feel overwhelming in a hurry, so let's break it down.

Step 1: Reach out to the target persona

If you've been in business for a while, you have no shortage of happy customers. But w ith limited time and resources, you can't choose everyone.  So, take some time beforehand to flesh out your target buyer personas. 

Once you know precisely who you're targeting, go through your stable of happy customers to find a buyer representative of the audience you're trying to reach. The closer their problems, goals, and industries align, the more your case study will resonate.

What if you have more than one buyer persona? No problem. This is a common situation for companies because buyers comprise an entire committee. You might be marketing to procurement experts, executives, engineers, etc. Try to develop a case study tailored to each key persona. This might be a long-term goal, and that's fine. The better you can personalize the experience for each stakeholder, the easier it is to keep their attention.  

Here are a few considerations to think about before research:

• Products/services of yours the customer uses (and how familiar they are with them)
• The customer's brand recognition in the industry
• Whether the results they've achieved are specific and remarkable
• Whether they've switched from a competitor's product/service
• How closely aligned they are with your target audience

These items are just a jumping-off point as you develop your criteria.  Once you have a list, run each customer through it to determine your top targets. Approach the ones on the top (your "dream" case study subjects) and work your way down as needed.

Who to interview

You should consider interviewing top-level managers or executives because those are high-profile positions. But consider how close they are to your product and its results.

Focusing on an office manager or engineer who uses your product daily would be better. Look for someone with a courtside view of the effects.

The ways to request customer participation in case studies can vary, but certain principles can improve your chances:

• Make it easy for customers to work with you, respecting their valuable time. Be well-prepared and minimize their involvement.
• Emphasize how customers will benefit through increased publicity, revenue opportunities, or recognition for their success. 
• Acknowledge their contributions and showcase their achievements.
• Standardizing the request process with a script incorporating these principles can help your team consistently secure case study approvals and track performance.

Step 2: Prepare for the interview

Case study interviews are like school exams. The more prepared you are for them, the better they turn out. Preparing thoroughly also shows participants that you value their time. You don't waste precious minutes rehashing things you should have already known. You focus on getting the information you need as efficiently as possible.

You can conduct your case study interview in multiple formats, from exchanging emails to in-person interviews. This isn't a trivial decision.  As you'll see in the chart below, each format has its unique advantages and disadvantages. 

You'll also have to consider who will ask and answer the questions during your case study interview. It's wise to consider this while considering the case study format.  The number of participants factors into which format will work best. Pulling off an in-person interview becomes much harder if you're trying to juggle four or five people's busy schedules. Try a video conference instead.

Before interviewing your case study participant, it is crucial to identify the specific questions that need to be asked.  It's essential to thoroughly evaluate your collaboration with the client and understand how your product's contributions impact the company. 

Remember that structuring your case study is akin to crafting a compelling narrative. To achieve this, follow a structured approach:

• Beginning of your story. Delve into the customer's challenge that ultimately led them to do business with you. What were their problems like? What drove them to make a decision finally? Why did they choose you?
• The middle of the case study.  Your audience also wants to know about the experience of working with you. Your customer has taken action to address their problems. What happened once you got on board?
• An ending that makes you the hero.  Describe the specific results your company produced for the customer. How has the customer's business (and life) changed once they implemented your solution?

Sample questions for the case study interview

If you're preparing for a case study interview, here are some sample case study research questions to help you get started:

• What challenges led you to seek a solution?
• When did you realize the need for immediate action? Was there a tipping point?
• How did you decide on the criteria for choosing a B2B solution, and who was involved?
• What set our product or service apart from others you considered?
• How was your experience working with us post-purchase?
• Were there any pleasant surprises or exceeded expectations during our collaboration?
• How smoothly did your team integrate our solution into their workflows?
• How long before you started seeing positive results?
• How have you benefited from our products or services?
• How do you measure the value our product or service provides?

Step 3: Conduct the interview

Preparing for case study interviews can be different from everyday conversations. Here are some tips to keep in mind:

• Create a comfortable atmosphere.  Before diving into the discussion, talk about their business and personal interests. Ensure everyone is at ease, and address any questions or concerns.
• Prioritize key questions.  Lead with your most crucial questions to respect your customer's time. Interview lengths can vary, so starting with the essentials ensures you get the vital information.
• Be flexible.  Case study interviews don't have to be rigid. If your interviewee goes "off script," embrace it. Their spontaneous responses often provide valuable insights.
• Record the interview.  If not conducted via email, ask for permission to record the interview. This lets you focus on the conversation and capture valuable quotes without distractions.

Step 4: Figure out who will create the case study

When creating written case studies for your business, deciding who should handle the writing depends on cost, perspective, and revisions.

Outsourcing might be pricier, but it ensures a professionally crafted outcome. On the other hand, in-house writing has its considerations, including understanding your customers and products. 

Technical expertise and equipment are needed for video case studies, which often leads companies to consider outsourcing due to production and editing costs. 

Tip: When outsourcing work, it's essential to clearly understand pricing details to avoid surprises and unexpected charges during payment.

Step 5: Utilize storytelling

Understanding and applying storytelling elements can make your case studies unforgettable, offering a competitive edge. 

Source: The Framework Bank

Every great study follows a narrative arc (also called a "story arc"). This arc represents how a character faces challenges, struggles against raising stakes, and encounters a formidable obstacle before the tension resolves.

In a case study narrative, consider:

• Exposition. Provide background information about the company, revealing their "old life" before becoming your customer.
• Inciting incident. Highlight the problem that drove the customer to seek a solution, creating a sense of urgency.
• Obstacles (rising action). Describe the customer's journey in researching and evaluating solutions, building tension as they explore options.
• Midpoint. Explain what made the business choose your product or service and what set you apart.
• Climax. Showcase the success achieved with your product.
• Denouement. Describe the customer's transformed business and end with a call-to-action for the reader to take the next step.

Step 6: Design the case study

The adage "Don't judge a book by its cover" is familiar, but people tend to do just that quite often!

A poor layout can deter readers even if you have an outstanding case study. To create an engaging case study, follow these steps:

• Craft a compelling title. Just like you wouldn't read a newspaper article without an eye-catching headline, the same goes for case studies. Start with a title that grabs attention.
• Organize your content. Break down your content into different sections, such as challenges, results, etc. Each section can also include subsections. This case study approach divides the content into manageable portions, preventing readers from feeling overwhelmed by lengthy blocks of text.
• Conciseness is key. Keep your case study as concise as possible. The most compelling case studies are precisely long enough to introduce the customer's challenge, experience with your solution, and outstanding results. Prioritize clarity and omit any sections that may detract from the main storyline.
• Utilize visual elements. To break up text and maintain reader interest, incorporate visual elements like callout boxes, bulleted lists, and sidebars.
• Include charts and images. Summarize results and simplify complex topics by including pictures and charts. Visual aids enhance the overall appeal of your case study.
• Embrace white space. Avoid overwhelming walls of text to prevent reader fatigue. Opt for plenty of white space, use shorter paragraphs, and employ subsections to ensure easy readability and navigation.
• Enhance video case studies. In video case studies, elements like music, fonts, and color grading are pivotal in setting the right tone. Choose music that complements your message and use it strategically throughout your story. Carefully select fonts to convey the desired style, and consider how lighting and color grading can influence the mood. These elements collectively help create the desired tone for your video case study.

Step 7: Edits and revisions

Once you've finished the interview and created your case study, the hardest part is over. Now's the time for editing and revision. This might feel frustrating for impatient B2B marketers, but it can turn good stories into great ones.

Ideally, you'll want to submit your case study through two different rounds of editing and revisions:

• Internal review. Seek feedback from various team members to ensure your case study is captivating and error-free. Gather perspectives from marketing, sales, and those in close contact with customers for well-rounded insights. Use patterns from this feedback to guide revisions and apply lessons to future case studies.
• Customer feedback. Share the case study with customers to make them feel valued and ensure accuracy. Let them review quotes and data points, as they are the "heroes" of the story, and their logos will be prominently featured. This step maintains positive customer relationships.

Case study mistakes to avoid

• Ensure easy access to case studies on your website.
• Spotlight the customer, not just your business.
• Tailor each case study to a specific audience.
• Avoid excessive industry jargon in your content.

Step 8: Publishing

Take a moment to proofread your case study one more time carefully. Even if you're reasonably confident you've caught all the errors, it's always a good idea to check. Your case study will be a valuable marketing tool for years, so it's worth the investment to ensure it's flawless. Once done, your case study is all set to go!

Consider sharing a copy of the completed case study with your customer as a thoughtful gesture. They'll likely appreciate it; some may want to keep it for their records. After all, your case study wouldn't have been possible without their help, and they deserve to see the final product.

Where you publish your case study depends on its role in your overall marketing strategy. If you want to reach as many people as possible with your case study, consider publishing it on your website and social media platforms. 

Tip: Some companies prefer to keep their case studies exclusive, making them available only to those who request them. This approach is often taken to control access to valuable information and to engage more deeply with potential customers who express specific interests. It can create a sense of exclusivity and encourage interested parties to engage directly with the company.

Step 9: Case study distribution

When sharing individual case studies, concentrate on reaching the audience with the most influence on purchasing decisions

Here are some common distribution channels to consider:

• Sales teams. Share case studies to enhance customer interactions, retention , and upselling among your sales and customer success teams. Keep them updated on new studies and offer easily accessible formats like PDFs or landing page links.
• Company website. Feature case studies on your website to establish authority and provide valuable information to potential buyers. Organize them by categories such as location, size, industry, challenges, and products or services used for effective presentation.
• Events. Use live events like conferences and webinars to distribute printed case study copies, showcase video case studies at trade show booths, and conclude webinars with links to your case study library. This creative approach blends personal interactions with compelling content.
• Industry journalists. Engage relevant industry journalists to gain media coverage by identifying suitable publications and journalists covering related topics. Building relationships is vital, and platforms like HARO (Help A Reporter Out) can facilitate connections, especially if your competitors have received coverage before.

Want to learn more about Marketing Analytics Software? Explore Marketing Analytics products.

It can seem daunting to transform the information you've gathered into a cohesive narrative.  We’ve created a versatile case study template that can serve as a solid starting point for your case study.

With this template, your business can explore any solutions offered to satisfied customers, covering their background, the factors that led them to choose your services, and their outcomes.

The template boasts a straightforward design, featuring distinct sections that guide you in effectively narrating your and your customer's story. However, remember that limitless ways to showcase your business's accomplishments exist.

To assist you in this process, here's a breakdown of the recommended sections to include in a case study:

• Title.  Keep it concise. Create a brief yet engaging project title summarizing your work with your subject. Consider your title like a newspaper headline; do it well, and readers will want to learn more. 
• Subtitle . Use this section to elaborate on the achievement briefly. Make it creative and catchy to engage your audience.
• Executive summary.  Use this as an overview of the story, followed by 2-3 bullet points highlighting key success metrics.
• Challenges and objectives. This section describes the customer's challenges before adopting your product or service, along with the goals or objectives they sought to achieve.
• How product/service helped.  A paragraph explaining how your product or service addressed their problem.
• Testimonials.  Incorporate short quotes or statements from the individuals involved in the case study, sharing their perspectives and experiences.
• Supporting visuals.  Include one or two impactful visuals, such as graphs, infographics, or highlighted metrics, that reinforce the narrative.
• Call to action (CTA).  If you do your job well, your audience will read (or watch) your case studies from beginning to end. They are interested in everything you've said. Now, what's the next step they should take to continue their relationship with you? Give people a simple action they can complete. 

Case studies are proven marketing strategies in a wide variety of B2B industries. Here are just a few examples of a case study:

• Amazon Web Services, Inc.  provides companies with cloud computing platforms and APIs on a metered, pay-as-you-go basis. This case study example illustrates the benefits Thomson Reuters experienced using AWS.
• LinkedIn Marketing Solutions combines captivating visuals with measurable results in the case study created for BlackRock. This case study illustrates how LinkedIn has contributed to the growth of BlackRock's brand awareness over the years. 
• Salesforce , a sales and marketing automation SaaS solutions provider, seamlessly integrates written and visual elements to convey its success stories with Pepe Jeans. This case study effectively demonstrates how Pepe Jeans is captivating online shoppers with immersive and context-driven e-commerce experiences through Salesforce.
• HubSpot offers a combination of sales and marketing tools. Their case study demonstrates the effectiveness of its all-in-one solutions. These typically focus on a particular client's journey and how HubSpot helped them achieve significant results.

There are two different types of case studies that businesses might utilize:

Written case studies 

Written case studies offer readers a clear visual representation of data, which helps them quickly identify and focus on the information that matters most. 

Printed versions of case studies find their place at events like trade shows, where they serve as valuable sales collateral to engage prospective clients.  Even in the digital age, many businesses provide case studies in PDF format or as web-based landing pages, improving accessibility for their audience. 

Note: Landing pages , in particular, offer the flexibility to incorporate rich multimedia content, including images, charts, and videos. This flexibility in design makes landing pages an attractive choice for presenting detailed content to the audience.

Written case study advantages

Here are several significant advantages to leveraging case studies for your company:

• Hyperlink accessibility.  Whether in PDF or landing page format, written case studies allow for embedded hyperlinks, offering prospects easy access to additional information and contact forms.
• Flexible engagement.  Unlike video case studies, which may demand in-person arrangements, written case studies can be conducted via phone or video streaming, reducing customer commitment and simplifying scheduling.
• Efficient scanning . Well-structured written case studies with a scannable format cater to time-strapped professionals. Charts and callout boxes with key statistics enhance the ease of information retrieval.
• Printable for offline use.  Written case studies can be effortlessly printed and distributed at trade shows, sales meetings, and live events. This tangible format accommodates those who prefer physical materials and provides versatility in outreach, unlike video content, which is less portable.

Written case study disadvantages

Here are some drawbacks associated with the use of case studies:

• Reduced emotional impact.  Written content lacks the emotional punch of live video testimonials, which engage more senses and emotions, making a stronger connection.
• Consider time investment.  Creating a compelling case study involves editing, proofreading, and design collaboration, with multiple revisions commonly required before publication.
• Challenges in maintaining attention.  Attention spans are short in today's ad-saturated world. Using graphics, infographics, and videos more often is more powerful to incite the right emotions in customers.

Video case studies

Video case studies are the latest marketing trend. Unlike in the past, when video production was costly, today's tools make it more accessible for users to create and edit their videos. However, specific technical requirements still apply.

Like written case studies, video case studies delve into a specific customer's challenges and how your business provides solutions. Yet, the video offers a more profound connection by showcasing the person who faced and conquered the problem.

Video case studies can boost brand exposure when shared on platforms like YouTube. For example, Slack's engaging case study video with Sandwich Video illustrates how Slack transformed its workflow and adds humor, which can be challenging in written case studies focused on factual evidence.

Source : YouTube

This video case study has garnered nearly a million views on YouTube.

Video case study advantages

Here are some of the top advantages of video case studies. While video testimonials take more time, the payoff can be worth it. 

• Humanization and authenticity.  Video case studies connect viewers with real people, adding authenticity and fostering a stronger emotional connection.
• Engaging multiple senses.  They engage both auditory and visual senses, enhancing credibility and emotional impact. Charts, statistics, and images can also be incorporated.
• Broad distribution.  Videos can be shared on websites, YouTube, social media, and more, reaching diverse audiences and boosting engagement, especially on social platforms.

Video case study disadvantages

Before fully committing to video testimonials, consider the following:

• Technical expertise and equipment.  Video production requires technical know-how and equipment, which can be costly. Skilled video editing is essential to maintain a professional image. While technology advances, producing amateurish videos may harm your brand's perception.
• Viewer convenience.  Some prospects prefer written formats due to faster reading and ease of navigation. Video typically requires sound, which can be inconvenient for viewers in specific settings. Many people may not have headphones readily available to watch your content.
• Demand on case study participants.  On-camera interviews can be time-consuming and location-dependent, making scheduling challenging for case study participants. Additionally, being on screen for a global audience may create insecurities and performance pressure.
• Comfort on camera.  Not everyone feels at ease on camera. Nervousness or a different on-screen persona can impact the effectiveness of the testimonial, and discovering this late in the process can be problematic.

Written or video case studies: Which is right for you?

Now that you know the pros and cons of each, how do you choose which is right for you?

One of the most significant factors in doing video case studies can be the technical expertise and equipment required for a high level of production quality. Whether you have the budget to do this in-house or hire a production company can be one of the major deciding factors.

Still, written or video doesn't have to be an either-or decision. Some B2B companies are using both formats. They can complement each other nicely, minimizing the downsides mentioned above and reaching your potential customers where they prefer.

Let's say you're selling IT network security. What you offer is invaluable but complicated. You could create a short (three- or four-minute) video case study to get attention and touch on the significant benefits of your services. This whets the viewer's appetite for more information, which they could find in a written case study that supplements the video.

Should you decide to test the water in video case studies, test their effectiveness among your target audience. See how well they work for your company and sales team. And, just like a written case study, you can always find ways to improve your process as you continue exploring video case studies.

Case studies offer several distinctive advantages, making them an ideal tool for businesses to market their products to customers. However, their benefits extend beyond these qualities. 

Here's an overview of all the advantages of case studies:

Valuable sales support

Case studies serve as a valuable resource for your sales endeavors. Buyers frequently require additional information before finalizing a purchase decision. These studies provide concrete evidence of your product or service's effectiveness, assisting your sales representatives in closing deals more efficiently, especially with customers with lingering uncertainties.

Validating your value

Case studies serve as evidence of your product or service's worth or value proposition , playing a role in building trust with potential customers. By showcasing successful partnerships, you make it easier for prospects to place trust in your offerings. This effect is particularly notable when the featured customer holds a reputable status.

Unique and engaging content

By working closely with your customer success teams, you can uncover various customer stories that resonate with different prospects. Case studies allow marketers to shape product features and benefits into compelling narratives. 

Each case study's distinctiveness, mirroring the uniqueness of every customer's journey, makes them a valuable source of relatable and engaging content. Storytelling possesses the unique ability to connect with audiences on an emotional level, a dimension that statistics alone often cannot achieve. 

Spotlighting valuable customers

Case studies provide a valuable platform for showcasing your esteemed customers. Featuring them in these studies offers a chance to give them visibility and express your gratitude for the partnership, which can enhance customer loyalty . Depending on the company you are writing about, it can also demonstrate the caliber of your business.

Now is the time to get SaaS-y news and entertainment with our 5-minute newsletter,   G2 Tea , featuring inspiring leaders, hot takes, and bold predictions. Subscribe below!

It's important to consider limitations when designing and interpreting the results of case studies. Here's an overview of the limitations of case studies:

Challenges in replication

Case studies often focus on specific individuals, organizations, or situations, making generalizing their findings to broader populations or contexts challenging. 

Time-intensive process

Case studies require a significant time investment. The extensive data collection process and the need for comprehensive analysis can be demanding, especially for researchers who are new to this method.

Potential for errors

Case studies can be influenced by memory and judgment, potentially leading to inaccuracies. Depending on human memory to reconstruct a case's history may result in variations and potential inconsistencies in how individuals recall past events. Additionally, bias may emerge, as individuals tend to prioritize what they consider most significant, which could limit their consideration of alternative perspectives.

Challenges in verification

Confirming results through additional research can present difficulties. This complexity arises from the need for detailed and extensive data in the initial creation of a case study. Consequently, this process requires significant effort and a substantial amount of time.

While looking at case studies, you may have noticed a quote. This type of quote is considered a testimonial, a key element of case studies.

If a customer's quote proves that your brand does what it says it will or performs as expected, you may wonder: 'Aren't customer testimonials and case studies the same thing?' Not exactly.

Testimonials are brief endorsements designed to establish trust on a broad scale. In contrast, case studies are detailed narratives that offer a comprehensive understanding of how a product or service addresses a specific problem, targeting a more focused audience. 

Crafting case studies requires more resources and a structured approach than testimonials. Your selection between the two depends on your marketing objectives and the complexity of your product or service.

Case in point!

Case studies are among a company's most effective tools. You're  well on your way to mastering them.

Today's buyers are tackling much of the case study research methodology independently. Many are understandably skeptical before making a buying decision. By connecting them with multiple case studies, you can prove you've gotten the results you say you can. There's hardly a better way to boost your credibility and persuade them to consider your solution.

Case study formats and distribution methods might change as technology evolves. However, the fundamentals that make them effective—knowing how to choose subjects, conduct interviews, and structure everything to get attention—will serve you for as long as you're in business. 

We covered a ton of concepts and resources, so go ahead and bookmark this page. You can refer to it whenever you have questions or need a refresher.

Dive into market research to uncover customer preferences and spending habits.

Kristen McCabe

Kristen’s is a former senior content marketing specialist at G2. Her global marketing experience extends from Australia to Chicago, with expertise in B2B and B2C industries. Specializing in content, conversions, and events, Kristen spends her time outside of work time acting, learning nature photography, and joining in the #instadog fun with her Pug/Jack Russell, Bella. (she/her/hers)

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15 Real-Life Case Study Examples & Best Practices

Written by: Oghale Olori

Case studies are more than just success stories.

They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.

It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.

To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.

Let’s dive in!

Table of Contents

What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.

• A case study is a compelling narrative that showcases how your product or service has positively impacted a real business or individual. 
• Case studies delve into your customer's challenges, how your solution addressed them and the quantifiable results they achieved.
• Your case study should have an attention-grabbing headline, great visuals and a relevant call to action. Other key elements include an introduction, problems and result section.
• Visme provides easy-to-use tools, professionally designed templates and features for creating attractive and engaging case studies.

A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.

Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.

Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.

Every great case study is made up of key elements. They are;

• Attention-grabbing headline: Write a compelling headline that grabs attention and tells your reader what the case study is about. For example, "How a CRM System Helped a B2B Company Increase Revenue by 225%.
• Introduction/Executive Summary: Include a brief overview of your case study, including your customer’s problem, the solution they implemented and the results they achieved.
• Problem/Challenge: Case studies with solutions offer a powerful way to connect with potential customers. In this section, explain how your product or service specifically addressed your customer's challenges.
• Solution: Explain how your product or service specifically addressed your customer's challenges.
• Results/Achievements : Give a detailed account of the positive impact of your product. Quantify the benefits achieved using metrics such as increased sales, improved efficiency, reduced costs or enhanced customer satisfaction.
• Graphics/Visuals: Include professional designs, high-quality photos and videos to make your case study more engaging and visually appealing.
• Quotes/Testimonials: Incorporate written or video quotes from your clients to boost your credibility.
• Relevant CTA: Insert a call to action (CTA) that encourages the reader to take action. For example, visiting your website or contacting you for more information. Your CTA can be a link to a landing page, a contact form or your social media handle and should be related to the product or service you highlighted in your case study.

Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.

In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.

We’ve also included professionally designed case study templates to inspire you.

1. Georgia Tech Athletics Increase Season Ticket Sales by 80%

Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.

Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.

Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.

As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.

Why Does This Case Study Work?

In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.

Salesloft utilized a case study video to increase engagement and invoke human connection.

Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.

The beautiful thing is that creating videos for your case study doesn’t have to be daunting.

With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.

Simplify content creation and brand management for your team

• Collaborate on designs , mockups and wireframes with your non-design colleagues
• Lock down your branding to maintain brand consistency throughout your designs
• Why start from scratch? Save time with 1000s of professional branded templates

Sign up. It’s free.

2. WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot

WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.

This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.

WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.

As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.

Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.

Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.

Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.

3. Immi’s Ram Fam Helps to Drive Over $200k in Sales

Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.

This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.

As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.

The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.

While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.

Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.

Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!

4. How WOW! is Saving Nearly 79% in Time and Cost With Visme

This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo

WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.

Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.

This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.

Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.

Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.

“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!

Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.

By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.

To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”

Who wouldn't want that?

Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.

This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.

The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.

5. Lyte Reduces Customer Churn To Just 3% With Hubspot CRM

While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.

Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.

Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.

The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.

Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.

Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.

Take a look at this case study one-pager template below.

This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.

Our favorite part of this template is where the age group is visualized.

With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!

6. How Workato Converts 75% of Their Qualified Leads

Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.

At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.

As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.

This case study example utilizes the power of video testimonials to drive the impact of their product.

Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.

In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.

However, when crafting and designing your case study, you should prioritize having a good WMS.

Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.

Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.

7. Rush Order Helps Vogmask Scale-Up During a Pandemic

Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.

Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.

Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.

Rush Order chose one event where their impact mattered the most to their customer and shared that story.

While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.

The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.

Take a look at this product case study template below.

Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.

The right combination of shapes and colors adds a level of professionalism to this case study template.

8. AMR Hair & Beauty leverages B2B functionality to boost sales by 200%

With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.

Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.

Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.

Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.

This case study example showcases the power of a concise and impactful narrative.

To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.

Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.

Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.

9. How a Marketing Agency Uses Visme to Create Engaging Content With Infographics

SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.

Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.

By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.

Visme creatively incorporates testimonials In this case study example.

By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.

This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.

Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.

For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.

Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;

Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”

Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”

Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”

You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.

10. Jasper Grows Blog Organic Sessions 810% and Blog-Attributed User Signups 400X

Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.

To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.

Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.

The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.

Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.

Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.

Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!

11. How Meliá Became One of the Most Influential Hotel Chains on Social Media

Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.

Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.

In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.

The need for a good case study design cannot be over-emphasized.

As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.

If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.

Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.

With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!

Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.

12. Tea’s Me Cafe: Tamika Catchings is Brewing Glory

Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.

One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.

Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.

This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.

The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.

This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.

If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.

Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.

In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design.  With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.

With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.

You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.

13. How Breakwater Kitchens Achieved a 7% Growth in Sales With Thryv

Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.

David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.

As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.

This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.

At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.

However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.

To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs.  So you don’t have to type it out multiple times.

14. Zoom’s Creative Team Saves Over 4,000 Hours With Brandfolder

Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.

At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.

Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.

With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.

Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.

Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.

From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.

The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.

Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.

15. How Cents of Style Made $1.7M+ in Affiliate Sales with LeadDyno

Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.

Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.

After exploring their options, Cents of Style decided on LeadDyno.

LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.

Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.

As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.

LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.

A well-placed CTA offers them a direct path to learn more and take action.

LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.

Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.

Still have more questions about case studies? Let's look at some frequently asked questions.

How to Write a Case Study?

• Choose a compelling story: Not all case studies are created equal. Pick one that is relevant to your target audience and demonstrates the specific benefits of your product or service.
• Outline your case study: Create a case study outline and highlight how you will structure your case study to include the introduction, problem, solution and achievements of your customer.
• Choose a case study template: After you outline your case study, choose a case study template . Visme has stunning templates that can inspire your case study design.
• Craft a compelling headline: Include figures or percentages that draw attention to your case study.
• Work on the first draft: Your case study should be easy to read and understand. Use clear and concise language and avoid jargon.
• Include high-quality visual aids: Visuals can help to make your case study more engaging and easier to read. Consider adding high-quality photos, screenshots or videos.
• Include a relevant CTA: Tell prospective customers how to reach you for questions or sign-ups.

What Are the Stages of a Case Study?

The stages of a case study are;

• Planning & Preparation: Highlight your goals for writing the case study. Plan the case study format, length and audience you wish to target.
• Interview the Client: Reach out to the company you want to showcase and ask relevant questions about their journey and achievements.
• Revision & Editing: Review your case study and ask for feedback. Include relevant quotes and CTAs to your case study.
• Publication & Distribution: Publish and share your case study on your website, social media channels and email list!
• Marketing & Repurposing: Turn your case study into a podcast, PDF, case study presentation and more. Share these materials with your sales and marketing team.

What Are the Advantages and Disadvantages of a Case Study?

Advantages of a case study:

• Case studies showcase a specific solution and outcome for specific customer challenges.
• It attracts potential customers with similar challenges.
• It builds trust and credibility with potential customers.
• It provides an in-depth analysis of your company’s problem-solving process.

Disadvantages of a case study:

• Limited applicability. Case studies are tailored to specific cases and may not apply to other businesses.
• It relies heavily on customer cooperation and willingness to share information.
• It stands a risk of becoming outdated as industries and customer needs evolve.

What Are the Types of Case Studies?

There are 7 main types of case studies. They include;

• Illustrative case study.
• Instrumental case study.
• Intrinsic case study.
• Descriptive case study.
• Explanatory case study.
• Exploratory case study.
• Collective case study.

How Long Should a Case Study Be?

The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies

What Is the Difference Between a Case Study and an Example?

Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.

Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.

Where Can I Find Case Study Examples?

You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.

If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.

Get More Out Of Your Case Studies With Visme

Case studies are an essential tool for converting potential customers into paying customers. By following the tips in this article, you can create compelling case studies that will help you build trust, establish credibility and drive sales.

Visme can help you create stunning case studies and other relevant marketing materials. With our easy-to-use platform, interactive features and analytics tools , you can increase your content creation game in no time.

There is no limit to what you can achieve with Visme. Connect with Sales to discover how Visme can boost your business goals.

Easily create beautiful case studies and more with Visme

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27 Case Study Examples Every Marketer Should See

Published: September 05, 2024

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, I’ll go over the definition of a case study and the best examples to inspire you.

Table of Contents

What is a case study?

Marketing case study examples, digital marketing case study examples.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

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A case study is a detailed story of something your company did. It includes a beginning — often discussing a challenge, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer.

This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial.

A great case study also has research and stats to back up points made about a project's results.

There are several ways to use case studies in your marketing strategy.

From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer.

Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

There’s no better way to generate more leads than by writing case studies . However, without case study examples from which to draw inspiration, it can be difficult to write impactful studies that convince visitors to submit a form.

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company's offers in a way that is useful to your audience. So, look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data.

In other words, you don’t get just nice statements, like “this company helped us a lot.” You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

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17 Brilliant Case Study Examples To Be Inspired By

Lead generation is complex, which means that your best bet is to have multiple touchpoints on different channels designed to capture as many leads as possible.

While you’re setting up your lead generation funnel , remember that you need to have different touchpoints on your site itself, too. It’s not enough, after all, that they’ve landed on your site on their own; you need to convince them to convert as a lead or even as a customer once they’re there.

Case studies can help with this, allowing you to prove what kind of results your brand, product, or service can offer to real clients. You can back up what you’re promising, and show the how, what, who, and why questions that customers may have. They can help generate more leads and accelerate revenue quickly.

We’ve got some great resources on how to get the information on how to conduct great case study interviews and what makes case studies valuable , but today we’re going to look at 17 individual and diverse case study examples and talk about how to write great B2B case studies.

These examples all do something exceptional and approach their case studies a little differently, but they all have outstanding final results. 

Ready to get inspired and get some actionable tips to write your own B2B case studies? Let’s get started.

How to Write Great B2B Case Studies 

Before we start looking at different B2B case study examples, we want to first talk about what makes B2B case studies valuable and effective.

What All Great B2B Case Studies Accomplish 

Case studies are most often used to build trust by proving that you’ve gotten a specific result for clients and that you can do the same for your existing leads. In many cases, case studies should:

• Establish a persona or audience segment that the client fits into (which, in many cases, leads will relate to)
• Explain what the client’s problem was before they started working with your brand
• Detail what solution you offered to help the client (which should include some level of detail regarding the strategies, products, or tactics that you used)
• Share the results, ideally the more specific (and numerical) the better; statistics that show improvements are golden 
• Feature a client impact statement or a testimonial if possible 

You can use this as a guide post (or almost like a template) of how to get started with the content that you need to cover in your case study. 

B2B Case Study Best Practices 

When writing B2B case studies, you always want to follow these best practices:

• Try to stick to a consistent template, that way as you create a fleshed-out case study section on your site, it will be scannable and familiar to leads 
• Tell a story, using a client’s problems and pain points to connect with potential leads and highlighting how you can help; think of the problem as the beginning of the story, the solution as the climax, and the results section as the resolution of the story 
• Be as detailed as you need to be, but as brief as possible; while B2B case studies can certainly trend much longer in length than most B2C case studies, you also want to make sure you’re offering value because if it goes too long, your customers will lose interest 
• Always include hard facts. Statistics, tactical solutions, and quantifiable data reign supreme here. They carry a case study, and they give you a nice impressive title to draw in the clicks, too.
• Rely on great formatting. Do not write a case study that’s nothing more than a giant block of text. Use great formatting to keep the entire case study scannable and easy to read. Break it up with visuals whenever possible. 

1. Breadcrumbs

Breadcrumbs has a number of content-based case studies on our site, and you know we had to feature these case studies first! 

These case studies both accomplish everything we’ve discussed above; they detail a client’s problem and pain points, explain the solution, and share the results and client testimonials. All the major boxes are checked.

What these case studies do differently than most, however, is they use a content-focused approach. The case studies aren’t just boasting about the amazing results our clients have seen, but they actually share enough actionable information for other clients to replicate their success, too. 

Let’s look at our case study, How to Reduce Your SLA by 99% . It discussed how a single client did reduce their SLA by 99%, but it also gives enough information that other users can discover how to use lead scoring to reduce SLA successfully themselves. 

The case study is downloadable, which a “Download” button at the top of the page next to “Request Demo” and “Start Free” CTAs. It also features a well-formatted “What you’ll learn” section to engage users and assure them that they won’t just be reading about a client story, but they’ll walk away with something helpful.

One other thing to note here is that some B2B case studies can feel, for lack of a better word, a little cold. The client’s business name is mentioned, but pain points are relatively clinical and the tone is dull. That’s not the case with the Breadcrumbs case studies, where individual client contacts are referred to by first name and are written in a more conversational tone. It feels much more personal, and at the end of the day, we’re not just selling to businesses—we’re selling to the people who work for businesses. 

2. AdEspresso

Want to turn your case study into a lead magnet? This case study example from AdEspresso is an excellent demonstration of how to use case studies not only to pique users’ but to actually convert them to leads.

Here’s how it works:

• People go to the case study part of the site, find it through organic search, or are referred there by email, paid social ads, or blog posts
• They read the title and the description, which mentions the company name, what was accomplished, a brief explanation of how (here, it’s split testing, targeting new and existing audiences, and AdEspresso)
• The description gives a concrete result–“GlobeIn doubled its revenue”
• They encourage users to download the PDF 

While most of the case studies that we’re looking at are published on their brands’ sites, this one works as a lead magnet. When users click the “Download PDF” CTA, they’re taken to a landing page with a lead form. 

The landing page touches more on what results were achieved, but still requires users to download the PDF to find out exactly which strategies were used. This works because the case study isn’t just stating “our tool gets more results,” it also offers strategic insights similar to a blog post that readers can leverage to improve their own campaigns. 

If you create case studies that get strategic and are heavily content-based instead of just sharing results, they can act as a different kind of touchpoint in the digital sales funnel .

3. Freshbooks

Most businesses have multiple different buyer personas and audience segments that they’re targeting at any given point in time. When you want your case studies to really be effective, publishing diverse content that really speaks to each of those segments is crucial.

Freshbooks ’ case study examples really showcase how you can do that well. Their case studies feature brief customer stories from “relatable” small businesses (aka not mega CEOs of Fortune 500 companies, who are not Freshbook’s core Facebook target audience) talking about how their business used the tools to benefit.

You can see the different personas represented here. One is an agency that wanted to scale quickly; one case study example featured a growing franchise. Another was for a small business that needed help with tax prep, and the last pictured here is a freelancer who uses the invoicing software’s time tracking features to measure productivity and assess rates. 

These are four very different types of businesses, and it shows potential leads in each audience segment that there’s a reason they should use this tool. By highlighting different use cases, it can increase lead generation for all high-value audiences by appealing to their specific needs instead of just highlighting general stories that would appeal to all.

4. Disruptive Digital

Disruptive Digital is a paid social agency while a high-level holistic approach to advertising. Instead of looking at “general best practices” that you could find on ten other blogs in five seconds or less, they offer strategic insights that showcases how they really get their customers result. They make case study examples a central part of a large number of their blog posts.

They’ll write a blog post about a high-level topic like “how to calculate your target ROAS,” and then show a case study with real client data to walk you through the process. This is more powerful than hypotheticals when you’re talking about data-driven PPC campaigns, and they always use it to back up their arguments as well as teach a strategy. 

While these case study examples aren’t on a dedicated landing page, they work by appealing to users more towards the top of the funnel . It helps to build trust and establish credibility early while setting their blog posts apart. It’s good for their content marketing and lead generation efforts. 

5. CoSchedule

CoSchedule is a well-known SaaS content and social media planning and organization tool, and their case studies are phenomenal. 

They do a few things well. The first is by featuring different types of clients in their case studies. In the case study example below, they’re showcasing not a brand, but a University alumni group. 

Their formatting is also great. The first thing you see is “This 5-Person Marketing Team Managed 12x More Work While Working Remotely” in bright blue across the top of the page. They’ve also got a quick-reference, quick-facts bar on the side of the case study that lists the brand name, the brand’s site, the industry, company size, and marketing team size. Here, you can download a PDF of the case study, and immediately under there is a CTA to request a demo (also in blue, ideally to have the eye go from the headline to the CTA).

The case study itself is well written, and you can read the full study here . It breaks things down by sharing the challenge, the solution, and the results. As you can see below, they have a graph in bright colors to showcase exactly how impactful those results were, with the results in bolded text underneath it. They finish it off with a quote from a key team member to really drive it home.

As far as case study examples go, this one is pretty perfect. The design is excellent, with quick-reference data, important facts highlighted, great design elements to draw the users’ eye and attention where you want it, and a customer quote. They also have a strong CTA to get in touch, which can get the process moving quickly, or the option to download the case study (turning it into valuable content and a lead magnet) if the customer chooses.

6. ONESOURCE

ONESOURCE  is a tax preparation product from Thomas Reuter’s, and the site features the below case study of The Cheesecake Factory—a major American brand—to help showcase value and generate sales. 

As far as design goes, this case study is clean, organized, and condensed. It’s like a digital brochure, with all the information cleanly broken down into bullet points, key quotes and statements, and subheadings. 

They share only the core information that’s needed (including what products were used, what was accomplished, and data about the Cheesecake factory’s tax department) and nothing that isn’t. It’s to the point and highly effective.

Slack is one of the most popular instant communication chat tools available right now, and especially after everyone had to work from home during the pandemic, we’re guessing a large number of readers are familiar with the platform.

Their case studies are, as you’d expect, strong and well-written. They’re longer and read almost more like a story-driven blog post than studies like CoSchedule’s fast-facts, brief-and-to-the-point content. But this works for this brand; storytelling is powerful, after all, and it’s memorable and relatable.

In this case study, they use storytelling to really highlight the company’s pain points, focusing on how shopping habits changed and impacted businesses during COVID-19. They focus on Shipt, a grocery-delivery company that was thrust into high demand quickly. 

The case study talked about how Shipt had been using Slack for years, but how they really embraced advanced features and integrations during COVID to get the most out of the platform. They then share how the company uses it, and share data and statistics about usage . 

There’s a quote from the director of IT in there, too, to stress the importance, and you’ll see they have a “quick facts” tab on the side with a powerful quote that highlights the value, key integrations that were featured, and a CTA to both contact the sales team and to try Slack for free. 

They have a full page of case studies available, all of which state what Slack helped accomplish in a storytelling format as opposed to going hard with the data upfront. This feels more casual, but is just as powerful.

8. Culture Amp

We’re going meta. We just looked at case study examples from Slack, and now we’re going to look at a case study example about Slack. 

Culture Amp helps brands maintain and facilitate their desired communication culture through feedback and communication response.

This case study features my favorite quick facts tab, sharing the brand name featured in the case study, a sentence each about the challenge, solution, and result. And there is, of course, that “request demo” CTA. 

The case study does a few things that you don’t see a lot. They introduce two of the key figures in the Slack department who worked directly with Culture Amp, giving it a more personal touch and adding more credibility to the study.

It’s also well-written and engaging to read. Sentences like “Company culture is Slack’s North Star” aren’t your standard technical and almost clinical “just the facts, ma’am” approach to case studies. The case study is longer than some others, but the creative writing can keep you hooked, and it thoroughly explains how the single brand used the product and services to excel.

9. KlientBoost 

We’ve already looked at one case study from a marketing agency, but the way KlientBoost has their case studies set up, it’s well worth taking a look at another.

Their numerous case studies are found under the “Results” tab on their site, making them all readily visible and easy to locate. It also increases the odds that users will stumble across the case studies on their own, even if they weren’t intentionally looking for them.

And one thing worth noting: They’ve got a sorting feature to “show me clients who” meet certain qualities like “are worth billions, “got acquired,” “have small budgets,” and “have crazy complex offerings.” 

This is an easy way to tell all of their potential clients that “yes, we take clients like you and get results!” while making it simple for them to find proof. 

The case study itself is of course well-written and designed, too. You’ve got a bold, color-contrasting header at the top in large text that lays out core benefits (x results in just three months), with more detailed results visible on the side.

They also break down the different advanced advertising features they used, a customer quote, and an image of what the ads looked like to bring the whole thing together. This shows prospective clients exactly what they can expect when working with the agency, and it builds a massive amount of trust. 

10. Omnivore 

Omnivore.io is a menu management tool designed specifically for restaurants that integrate with other tools to streamline the guest experience.

The content we’re going to look at is a great example of case study creation for hyper-niche industries that have specific needs. 

It’s presented as a standard blog post, but the H1 title says exactly what benefits the company achieved, and they still have a “more seating options, more problems” header to present the challenge in a creative way. 

They then explain how the TableUp app works with Omnivore’s tech and other integrations to be able to offer additional services to customers like adding their party to a restaurant’s waitlist, joining email lists for points, making to-go orders, and more. 

They also shared an example of how a real client (Budweiser) used the feature, and included a blurb about the integrating tool. 

You’ll notice that this case study looks a little different from others that we’ve looked at. It doesn’t have a lot of hard numbers or super detailed examples, but it works because it showcases a specific integration and details specific uses. 

This is, in many cases, going to be an audience focused on use case value more than just statistics; if the tool can do what’s needed, that’s what they’re going to care most about. So this formatting works. 

11. Pepperi

We’re on a food-themed case study roll right now! Next, we’re going to look at a case study of how Chex Finer Foods worked with the Pepperi omnichannel B2B Commerce. 

This case study is long . It’s much longer than the others that we’re looking at, with 6 total pages of content (though some are heavily dominated by images). See the entire case study by clicking above. 

Here’s why it works though: They keep the “Challenges” brief and the client breakdown visible right upfront to show users why they should care. 

The solutions section is also brief, explaining how Pepperi solved the company’s challenges. That all happens within the first page of the case study. 

The rest of the study has five pages that look like this, showing visuals that highlight the exact product that users received when working with Pepperi. There’s no hypothetical mock-up; you get to see the mobile app design , the site, the home page here. Other pages show how search results work for brands with extensive inventories, along with features like analytics, multi-product views, and more. 

For customers who really want to understand what they’re getting and why they should choose this particular service, there’s no doubt. They can see what the interface looks like, and what real clients’ platforms offer. 

12. DOTVOX 

DOTVOX sells hosted VoIP business lines to their clients.

There are a few reasons I really liked this particular case study.

First, they do a great job showcasing how their specific technology can benefit a specific type of client: a multi-site company that needs help with business communications. This is niche enough that some other tools may not be able to help (or that may be a concern that some customers have). 

They also focused the case study on a business in the financial industry, letting other clients in that niche know that they offer secure communication options suited for banks, mortgage lenders, and more. These are high-value clients, so it’s a solid choice. 

Later on in the case study, they break down the individual results, services, and solutions achieved. The “Feature-rich” part is my favorite; they detail unique features that other tools may not offer and explain briefly how they work. 

Potential leads reading this can get a good idea of what’s possible. 

13. PortaFab 

Last but not least, we’ve got this case study from PortaFab . 

The reason I really wanted to look at this particular case study is that it’s not selling a service or a SaaS tool; it’s a physical product being sold to businesses. That automatically changes things up a bit. 

They, of course, have a brief overview of what the project entailed, but it’s organized a bit differently. They featured the challenge on the right side of the case study and the project overview and benefits provided on the left. 

Underneath this, however, they’ve got their solution featured, along with an extensive photo gallery showing the finished project. 

Allowing customers to easily visualize the end result is important for physical goods, so this was a smart call. 

14. Strands Retail

Strands Retail sells personalization and product recommendation software to eCommerce brands. Their case study below features the work they did for mega-brand Chewy.

Featuring this particular client was smart. Chewy is highly regarded for the exceptional customer service experiences they provide, so linking themselves to the brand is a good move. It’s also a massive company, and since the case study focuses on the fact that Chewy needed a solution that scaled with their brand, it gives them outstanding credibility in terms of the potential to serve enterprise-grade clients.

The case study is visually solid and well-designed, too. Since not all leads want to read the details and just want a few quick stats, featuring a few impressive key stats at the top in contrasting colors or with graphics (which they do here) can get the point across quickly and really exemplify how beneficial the product was. 

15. Codeless.io 

Like Breadcrumbs, Codeless.io takes a content-heavy approach to the case studies they feature on their site. 

They don’t just want to show results (which are crucial for a content marketing agency to do in order to leverage trust), but they want to prove that it wasn’t just luck. They got their clients real, sustainable results with careful processes, and they can do the same for you, too. 

Let’s look at an example. Their Loomly case study boasts an impressive 827% increase in CTR by updating the client’s existing content. This is smart, because it highlights a service many agencies may not offer and demonstrates the value of the service to clients who may be reluctant to spend on updating existing content. 

The case study itself is written and formatted almost like a blog post and case study hybrid. You’ve got the essential details about the company listed off to the side, but there’s also an entire H2 section that details more about the business in question. 

They also are incredibly transparent in the processes they used to help their client obtain impressive results, and this is something you won’t see many agencies do because they don’t want to “give away their secrets.” This builds trust, however, because clients can see that there is an actual strategy and that the company can help them, too. Everyone walks away from the case study without a doubt that Codeless was responsible for these results, not luck. 

16. WizeHire 

WizeHire is a hiring platform that helps businesses find the types of applicants they’re looking for, and their case studies do an outstanding job showcasing exactly how their products work and how they impact clients.

This case study , in particular—which features their client over at Mazda—is a great case study example to look at.

Their formatting is a little different than some of the others on this list, but it’s still undeniably effective. Towards the top of the case study, they have a “How We Helped” section. It introduces the point of contact, the client’s past pain points, and basic “before and after” points to highlight the value of the tool. This is a great quick overview to introduce readers to high-value concepts quickly. 

They also use multiple media here, including images, video, and diverse text formatting. This makes the case study visually appealing and more engaging. If you want to just skim quickly through bullet points you can, but there’s also a video where the client raves about their experience.

And, of course, you’ve got a detailed results section highlighting how the client received long-term value from the product, featuring great statistics and a strong client testimonial. 

Kosli is a highly technical tool for software developers and dev ops teams, and their case studies are a great example of how to discuss extraordinarily technical topics in an approachable way.  

Let’s look at this case study , which promotes how their client Firi delivered over 100,000 changes without worrying about compliance. The case study itself is relatively short, but that’s okay, because it doesn’t need to be long to be effective.

It efficiently stresses that Firi operates in Norway, which has some of the most demanding sets of regulatory standards across the globe. That automatically assures customers that no matter where they’re based, this tool can help, making this client selection for the case study a great choice. They also explain the value upfront—100,000 changes and a proven audit trail if needed. 

The formatting of this case study is smart, cleanly listing common challenges and then solutions. They had a “counterpart” solution, if you will, for each challenge listed, showing how they were able to help the client directly. 

And while there isn’t a long list of statistics or improved performance in this case study, that’s okay, too; not every case study absolutely needs that. Instead, they have an explanation from their client (a CTO of the company), who explained why the software was so invaluable for their needs. 

Final Thoughts

Case studies can be powerful tools used to generate and convert leads, boosting your overall revenue. And as you can see above, there’s no one-size-fits-all requirement for what an effective case study looks like or even where it should appear on your website . Take some time to think about what information you want to present and how it would be most effectively portrayed to your leads. This is a good starting point, and make sure to remember to get your design team’s input, too, so it looks and reads well. 

Ready to get more conversions from the case studies you’re creating? Make sure your sales team is ready to nurture incoming leads with lead scoring! Book your free demo of Breadcrumbs today.

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