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Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 20 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla's Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors - To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues - You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers - This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention - By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market - Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers - Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR - Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: "You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders."
• Boost sales and revenue - When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 - Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 - Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 - Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 - Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience's attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 - Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 - Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 - Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 - Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 - Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) - State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) - You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) - Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) - Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) - There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 - Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 - Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 - Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , word cloud , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 - Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 - Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 - Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 - Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 - Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 - Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla's product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 - Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone's attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme - Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides - Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery - Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids - Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive - 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter's delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

Tips to Engage with Polls & Trivia

More from AhaSlides

Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

9 minute read

helped business professionals at:

Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. AI product research provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

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Tips To Create A Powerful Product Presentation Plus Examples

Have you ever attended a product presentation that left you feeling underwhelmed and unimpressed? Maybe the speaker was dry and uninspiring, or the product itself didn’t seem all that exciting. Whatever the reason, a lackluster product presentation can be a real letdown.

But what if there was a better way? What if you could create a PowerPoint product presentation that wows your audience and leaves them eager to learn more?

This blog will share some inspiring product presentation examples to help you take your presentations to the next level.

We’ll also provide tips and tricks to help you create an informative and memorable product presentation.

What is a Product Presentation, and why it’s important?

Product presentations are an essential part of any business, as they help showcase the features and benefits of a product to potential customers or investors. A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.

The importance of product presentations cannot be overstated, as they play a vital role in the success of a product launch or marketing campaign. Here are some reasons why product presentations are so important:

• Captures attention: A well-executed product presentation can capture the attention of potential customers and investors, making them more likely to remember your product and consider investing in it.
• Demonstrates value: A product presentation can effectively demonstrate the value of a product, highlighting how it can solve a particular problem or meet a specific need.
• Builds credibility: A professional and engaging product presentation can help build credibility for your product and brand, making customers more likely to trust and purchase from you.
• Increases sales: A presentation for a product can help increase sales by effectively communicating the features and benefits of a product and convincing potential customers that it is worth their investment.
• Differentiates from competitors: A well-designed presentation can differentiate your product from competitors in the market, highlighting what sets it apart and making it more attractive to potential customers.

Key Elements of a Product Presentation

When it comes to creating a successful new product presentation , there are several vital elements that you should include to ensure your message is clear and compelling. Let’s explore each of these elements in more detail:

Introduction

Your introduction should capture your audience’s attention and give them a reason to listen. Consider starting with a thought-provoking question, a startling statistic, or a personal anecdote related to the problem your product solves.

Company Overview

This is your chance to give your audience background information about your company , including your mission statement, history, and notable achievements. This helps build credibility and establish trust with your audience.

The Problem

Clearly define the problem that your product solves and why it’s crucial. Use real-world examples or statistics to help your audience understand the significance of the problem.

Product and Solution

This is the meat of your presentation, where you introduce your product and explain how it solves the problem you just defined. Use clear, concise language and visuals to demonstrate how your product works.

The Promise of Value or Benefits

Elucidate your product’s advantages and potential to enhance your customer’s life quality. Emphasize the distinctive characteristics that differentiate your product from rivals and justify why it’s a valuable investment.

Product Positioning

Describe the position of your product in the market and its comparison with similar products. Accentuate your unique selling proposition (USP) and justify why your product is the most suitable option for your intended audience.

Use Cases and Social Proof

Use real-world examples and case studies to demonstrate how your product has helped other customers. Incorporate endorsements or evaluations from contented customers to establish social proof and build trust.

Call-to-Action

End your presentation with a clear call to action, such as a website or phone number to contact for more information or to make a purchase. Simplify the process for your audience to proceed to the next step.

By including these key elements in your product presentation design , you’ll be well on your way to creating a compelling message that resonates with your audience. So, take the time to carefully craft each element and watch as your product presentation helps drive success for your business.

The 8 Steps Formula To Craft a Powerful Product Presentation

Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business? 

A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics . In this section, we’ll walk you through the eight steps you must follow to create a presentation that showcases your product in the best possible light. 

So, let’s dive in and explore the formula for crafting a robust product design presentation that leaves a lasting impression on your audience.

Start with a captivating introduction

Your introduction is your first impression of your audience , so it’s essential to make it count. Consider starting with a story, a surprising statistic, or a thought-provoking question related to your product. 

This will aid in captivating your audience and pique their interest in what you have to communicate. You can also use your introduction to outline the key points you’ll cover in your presentation.

Stay on brand

Consistency is key in branding, and your product presentation should reflect your brand’s personality and values. Employ uniform branding components in your presentation, such as colors, fonts, and logos. This will strengthen your brand identity and render your presentation more memorable.

Leverage a product roadmap

A product roadmap can help you showcase your product’s features and benefits in a clear, organized way. Consider using a timeline template or flowchart to highlight critical milestones and show how your product has evolved.

Write promising content

Your content should focus on your product’s benefits rather than just its features. Use clear, concise language and emphasize the value your product can bring to your customers’ lives. 

Clarify how your product resolves an issue or fulfills the necessities of your intended audience. You may also employ storytelling techniques to render your content more relatable and captivating.

Use engaging visuals

Visuals are a vital component of any product launch presentation . Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience’s interest.

Ensure your visuals are relevant to your content and support your key messages. In addition, you may use visual aids to separate the text and enhance the visual appeal of your presentation.

Showcase a demo

A live product demo can be a powerful way to showcase your product’s capabilities and build excitement. Consider showing your product in action to help your audience visualize how it works. Keep your demo concise and focused on the key features and benefits.

Share success stories

Use case studies or testimonials from satisfied customers to build social proof and establish credibility. This can assist in persuading your audience that your product is a valuable investment.

Use real examples relevant to your target audience and explain how your product helped solve a problem or achieve a goal.

End in an actionable way

Conclude your presentation with a distinct call to action, such as a website or phone number for further details or to make a purchase. Facilitate your audience in proceeding to the next step and converting them into customers.

You can also use your call to action to reinforce the key benefits of your product and remind your audience why they should choose your product over the competition.

Winning Product Presentation Examples That Convert and Sell

Product strategy deck powerpoint template.

This PowerPoint product strategy deck showcases the product strategy and gives a detailed insight into the customer, product, company, and competition, defining key success metrics and mapping your product vision with user personas, user journeys, and user stories. Product managers can use this deck to showcase their product strategy to senior management or investors.

New Product Presentation

This product presentation can be a great starting point for product managers to create polished and professional product presentations, giving the product an air of credibility and quality. 

Such presentations help build trust with potential customers and make them more likely to purchase. 

Product Features Presentation

This product presentation deck focuses on the product’s benefits. By highlighting the benefits, the presentation helps the senior management understand how the product will solve customers’ problems or meet their needs. It is crucial to map out product features with benefits to showcase how the product solves customer problems or meets their needs.

It also builds trust with the customer. The presentation shows that the company is transparent and trustworthy by providing accurate and detailed information about the product.

Collection of Product Roadmap templates

The product roadmap template helps demonstrate the product vision and the company’s plans. By showing the product’s development direction, the presentation helps stakeholders understand where it is headed and how it will evolve. This collection offers various ways of showing product roadmap for your product presentation. 

Collection of Product Planning

Product Planning is a crucial part of product development. Use a product planning template to showcase a clear direction for the product. It helps to define the product’s goals, target market, and competitive landscape. This clarity can attract potential customers who want to know that the company has a clear plan for the product’s success.

It also illustrates the product development process and how the company plans to bring the product to market. Detailed planning helps build trust with potential customers by demonstrating the company’s well-thought-out product development plan.

Collection of Product Review

A product review template is one of the winning product presentation examples that convert and sell because they help to showcase the product’s features and benefits through the eyes of actual customers. By including customer reviews and testimonials in the product presentation, potential customers can see how others have used and benefited from the product. 

This helps build trust and credibility with potential customers, increasing sales and conversions. Additionally, product review templates can help identify improvement areas and provide valuable feedback for the product development team.

Collection Of Product Performance

These winning product performance presentation examples are guaranteed to convert and sell by demonstrating the product’s performance in an eye-catching and engaging way. 

Showcasing the product’s impressive performance can build trust and credibility with your audience, leading to increased sales and conversions. 

Common mistakes to avoid while delivering a product presentation

Delivering a product presentation can be daunting, but it’s also a chance to exhibit your product and convince prospective customers to invest in it. However, several common mistakes can detract from the effectiveness of your presentation.

From failing to define your presentation goal to not scoping out the presentation venue ahead of time, we’ll cover everything you need to know to deliver a successful product presentation.

Not defining your presentation goal

One of the most prominent mistakes presenters make is not clearly defining the goal of their presentation. Before commencing the creation of your presentation, take some time to ponder on what you aim to accomplish.

Are you trying to persuade investors to fund your product? 

Are you showcasing new features to existing customers? 

Knowing your goal will help you structure your presentation and focus on the most critical points.

Not preparing enough for the presentation

A lack of preparation can lead to a lackluster presentation. Ensure you allocate ample time to prepare your content and practice your delivery . Practicing your presentation can also assist you in recognizing areas where modifications are required.

Not knowing who your audience is

Understanding your audience is critical to delivering an effective product launch presentation . Make sure you tailor your presentation to the interests and needs of your audience. Researching your audience beforehand can also help you anticipate their questions and concerns.

Not checking if the presentation file is working

Technical difficulties can be a significant distraction during a presentation. Make sure to test your presentation file on the equipment you’ll be using ahead of time to avoid any surprises.

Not scoping out the presentation venue ahead of time

Arriving at the presentation venue without knowing what to expect can add unnecessary stress to your presentation. Visit the venue beforehand to familiarize yourself with the space and equipment.

Too many animations

Although animations can enhance the visual appeal of your presentation, excessively using them can be disruptive. Ensure your animations are relevant to your content and don’t detract from your message. Remember that simplicity and clarity are vital to delivering an effective product presentation.

Wrapping It Up

A product presentation can make or break the success of your product launch. By implementing the key elements we discussed earlier and avoiding common mistakes, you can create a powerful presentation that will wow your audience and leaves a lasting impression.

Remember to maintain your brand image, employ captivating visuals, and exhibit your product’s unique value proposition. Also, do not hesitate to derive inspiration from the remarkable product presentation ideas we provided.

With these tips and a little creativity, you can deliver a presentation that will captivate your audience and drive sales for your product.

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Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.

The thing is, though, product presentations don’t come easy for everyone. So, how to present a product?That’s why we want to share the adaptable product presentation archetype with you. It’s a building model you can start with and adapt for your product and audience.

With this adaptable archetype, your product presentations will be easier to create, and you’ll have more time and brain space to practice your speech and sell more products!

Let’s get started.

Table of Contents

• What is a Product Presentation?

Product Presentation FAQ

Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.

Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it. 

Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.

We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative. 

Let’s quickly cover some of your most pressing product presentation questions. 

What are product presentations good for?

A product presentation’s job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, they’re good for getting the word out and bringing in new clients.

Why do product presentations matter?

Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.

When do businesses use product presentations?

There are several occasions when you need a product presentation:

• When you launch a new product.
• When you want to share about a new feature or improvement.
• When you need approval or funding from shareholders for a new product or feature.
• When you want to sell an existing product to a potential or returning customer.

This article shows you how to create product presentations using an archetype adaptable for your product and audience. So it’s important to define what possible audiences a product presentation has.

There are three major audience types. Let’s look at each stakeholder group and their differences in your product presentation.

• Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins. 
• Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentations’ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
• The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.

The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. That’s where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.

1. Introduction

Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:

• When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
• Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
• Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.

2. Pain Point: Problem or Need 

Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point. 

• In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
• Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
• If the problem or need your product solves isn’t obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obvious—what’s above water level. 

3. Product = Solution

Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.

• When your product is new, you won’t have testimonials or case studies from real customers, but you can add in-company user and beta testing. 
• For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out. 

• When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem. 
• Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of “not buying” with real examples.

4. Personalized Benefits

Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your product’s benefits are directly related to the audience.

• For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
• For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
• Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
• If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
• When presenting to partners, show how continued collaboration can lead to the product’s success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the product’s reach.
• Use the selling technique called “the cost of doing nothing” and show the potential customer how they will end up spending more money or wasting more time by not buying your product.

5. Product Demonstration

If feasible, include a product demonstration in the presentation. 

Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:

• Create a video for a physical product . 
• Record a screencast for a digital product. 
• In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
• For products like machinery parts or large-scale products that can’t be brought on stage, add photos or a 3D rendition of the product to a slide.

Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies. 

How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.

6. Product Roadmap

Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a bird’s eye view of the product’s lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.

• Use a visual layout to show the steps along the road your product must pass through to become a reality.
• In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product’s position, show what’s coming up in the future; launch, production of a new version.
• As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience. 

Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isn’t a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.

Instead, you can close the presentation with a memorable quote or question. Use your product presentation’s closing to leave the ball in the audience’s court. Inspire them to act and go ahead and buy the product you’re presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.

A presentation’s success depends on a solid foundation. The section isn’t about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.

Define a Clear Purpose, Objective, and Goal

A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.

For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system. 

Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:

• Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
• Objective:   To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
• Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.

One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation. 

Tell A Story

Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the product’s real story to tap into the audience’s real issues. 

Support the explanation for the problem/solution with a story about a person—or company—trying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.

The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue. 

Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.

Consider a Value Proposition with Proof

Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:

• How will the product change the user’s life?
• What makes the product special and desirable?
• Why does the product matter?

Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.

Consider a Strategic but Natural Body Language

When hosting a product presentation, be conscious of your body language. Use body language to support your presentation’s story and connect with the people watching. 

While presenting, always avoid these non-verbal mistakes:

• Hands in your pockets: Suggests a lack of transparency.
• Arms crossed close to body: Suggests fear and anxiety against the audience.
• Posture: Don’t slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
• Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.

Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech. 

Make a Product Demo

You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.

A product demo can also be mixed together with a case study. Let’s use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely. 

Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and you’re on your way to the top.

Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and you’ll see how sales improve.

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How to Create a Great Product Presentation

Visual presentations can be a powerful tool for communicating new information to multiple people. The slides engage audiences visually and offer plenty of opportunities to capture their attention and dazzle their senses. It’s no wonder why product presentations are such a popular tool for pitching a new product.

Of course, knowing you need a product presentation is only half the battle. You or your team still have to design it. What makes a great product presentation, and how can you design an effective pitch deck?

Want to create a powerful and effective product presentation? Check out these 10 tips for designing a great product presentation:

1. Plan a powerful introduction

How do you plan to introduce yourself and your product? The first few seconds can make or break your product presentation as your audience either becomes enraptured with your topic or shifts its focus elsewhere. How will you engage your viewers and capture their attention? A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more.

2. Keep everything on brand

A professional slide deck is one that stays on brand from start to finish. You don’t have to spend hours poring over the intricate design details of a PowerPoint deck. Beautiful.ai users can personalize a theme for their entire presentations, customizing all the colors and typography with just a couple of clicks. Users can even add a custom logo to appear on slides, ensuring that the entire deck stays on brand. Beautiful.ai’s Team Plan users can even lock in the right logo and brand elements across the entire organization, guaranteeing that every deck is fully on brand.

3. Use a product roadmap

Product roadmaps are perfect for bringing a vision to life since they include the essential elements of a successful pitch: vision and strategy, goals and objectives, launch timelines and more. Beautiful.ai features a product roadmap template that’s already professionally designed to be the perfect product presentation tool. The template can help users pitch new products to investors, visualize the trajectory of research and development, as well as inform and educate sales teams about up-and-coming products. The slides are already curated; users need only customize the appropriate content, and the presentation can be completed in just a few minutes.

4. Include a demo

Product presentations are designed to demonstrate how a brand can positively influence a buyer, investor or partner. Because most people prefer to see a product in action before making a major purchase, a demonstration video serves as an effective tool for promotion. By walking your audience through a product’s use, you can help viewers understand how your product is the solution to their problems. It’s easy to integrate a product demonstration video using Beautiful.ai, as well as a variety of other PowerPoint-alternative presentation software tools.

5. Feature engaging images

Want to engage your audience and ensure it remembers your product presentation? Add visual elements to your slides. It only makes sense: Studies show people remember about 10% of what they hear after 72 hours, but they can remember 65% if visuals are added to the oral presentation. It’s simple to add images like photos, icons and even infographics to presentations designed using Beautiful.ai. Not only do a plethora of Smart Slides feature eye-catching infographics like bar graphs, pie charts and scattergraphs, but the platform features a vast library with thousands of free stock photos, icons and even company logos.

6. Try a design sprint

A design sprint is a time-constrained process that uses design thinking to introduce a new product better. Through a design sprint, presentation designers can answer critical questions through design, prototyping and experimenting with new ideas over a five-day period. By participating in a design sprint , teams can reduce their risks when bringing a new product to market. While a design sprint can be very effective, many teams may be unsure exactly how to conduct one. Fortunately, Beautiful.ai features a design sprint presentation template to get users started. The customizable template includes everything needed for a design sprint, including the process steps and weekly deliverables.

7. Provide success stories

The proof is in the pudding, and audiences want to hear about examples of a product’s success. While it’s important to describe a product’s features and its benefits, it’s just as crucial to provide specific examples of the new product in action. Tell specific success stories to help cement the product’s value in the minds of your audience members. Even better, feature true success stories from real-life customers. Testimonials have been a tried and true sales tool for centuries, and they can be just as powerful when included in your product presentation slide deck.

8. Create a memorable close

Nobody wants to spend time designing an otherwise stellar presentation and lose their audience with a mundane close. Some speakers will close their product presentation with a call to action, but we recommend closing with a clincher – a final story, a compelling statistic or even an inspirational quote that will leave an audience thinking long after the last slide has concluded. Beautiful.ai users can choose from all sorts of different Smart Slide templates to serve as their closing slide , and add engaging images and even video to help keep an audience interested until the very end of the product presentation and beyond.

9. Delegate with deadlines

Collaboration can be key to designing a powerful product presentation, and the Beautiful.ai Teams Plan makes it easy to get the entire team involved and on task. Delegate different slides or portions of the slide deck to specific team members, then be sure and set deadlines to keep everyone on schedule. There’s no need to worry about scattered slides with the Beautiful.ai Team Plan . Keep everything in one place with our single, searchable library. Slides are instantly synced when changes are made, so everyone is always working on the most current version at all times.

10. Conduct a product reflection

Also known as a project retrospective, a product reflection helps teams dive deep into completed projects, assessing what worked and what could have been better. The process helps to inform future planning, but it has the potential to be a tedious task that gets left by the wayside once a product presentation is completed. By using Beautiful.ai’s project retrospective template, however, project managers can create an effective product reflection in half the time. The customizable template features all the necessary slides for a powerful retrospective including project inventory, time investment, feedback and wins. By using the project retrospective presentation template , teams can better understand where their efforts paid off and how they can improve future projects.

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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• Inspiration

23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer video from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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How we create awesome product presentations.

Learn how to pitch your product with passion and persuasion . This is how we create awesome product presentations and how you can too.

As a Product Manager, you’ve been deeply involved in the development of your product since it was just a twinkle in your eye. You’ve seen its initial prototypes, watched it stumble to take those first steps into early user testing, experienced the heartbreak of failures and the exhilaration of positive customer feedback. Surely, once the product is ready to fly the nest and get out into the market, all the hard work is done and you should be able to just watch it leave, like a proud parent?

Unfortunately, you can’t rest just yet, you’d be missing one of the most important parts of your journey. It’s time to present your baby to the world, like Rafiki proudly thrusting Simba over the edge of Pride Rock. Don’t let all your weeks, months and years of hard work crumble to nothing out in the big, bad world due to a poorly-communicated product presentation.

By making sure your product presentation hits three key pillars of persuasion, you’re guaranteed to give your product the best start in life, setting it up for a successful future.

1. Lead with emotion in your product presentation

Tell a story.

Stories are the most powerful way of communicating information in your product presentation. They help to engage your audience on an emotional and intellectual level, which is far more powerful than just info-dumping lists of facts and figures. Even the most hard-nosed, data-driven audiences can’t resist a good story.

The very nature of the product presentation is a prime  storytelling opportunity. You’re introducing something new, so you can craft a narrative of change. And there’s bound to be a compelling story or two in the development of your product. Get your audience involved with your product emotionally by transferring the very purpose of its conception through story.

Implement a narrative structure with a clear beginning, middle and end. This way you can clearly demonstrate the difference your product will make. Begin by talking about the current state of affairs, introduce conflict by talking about problems that your customers face, then end by introducing a brighter vision of the future with your product as the solution.

Can I help you?

Just like all proud parents, you want to position your product as the hero of this tale. But your audience wants to know how this change is going to help the end-user and, in turn, improve their own lives. A great product is built to solve the problems of its customers, and developed to perfection because you know them intimately. You’ve talked to your customers, you’ve listened to their feedback and their struggles. You’ve already done the hard work.

Don’t forget about the real people who drove you to develop your product, when it comes to presenting it. If you know them so well, you should be able to craft a product presentation that tells the story from their point of view. Paint a picture of who they are to create an emotional connection with your audience. What are their goals, dreams, aspirations? Take your audience on a journey through the eyes of the customer and invoke the same emotions in your audience as your product does in them.

Find your why

Businesses don’t generate loyalty based on what they do or how they do it. Selling through features just isn’t enough, consumers want to buy from businesses that believe what they believe.

By moving the focus away from the features, benefits, facts and figures, and leading with customer-centric storytelling, you can connect with beliefs and emotions and change the buying behaviours of your audience. Instead of approaching your audience with the facts, try thinking about what they believe and what they really want, and show them how this aligns with your own beliefs and how you can get them to where they want to be.

“If two products have the same features, the one that appeals to an emotional need will be chosen.” Nancy Duarte, Resonate

2. Support your product presentation with fact

Now that emotional storytelling has got them hooked, prove to your audience that this isn’t fiction.

Real customer results

As a successful Product Manager, you know the importance of sourcing quality feedback when it comes to developing your product, ready for market. The ability to capture market feedback and translate it into a coherent vision is why you’re so good at what you do. Don’t underestimate the impact of using this feedback early in your product presentation as well.

To  paraphrase Jeff Bezos ,  nothing flattens a hierarchy like customer feedback.  The audience may be willing to overlook your opinion, but they can’t ignore the opinions of the people using the product.

Real-world examples of how your product is being used provide powerful storytelling opportunities. You can take advantage of them to demonstrate how it’s a better alternative to the competition and prove that it works.

Paint by numbers

We know you haven’t got your product to market without accumulating reams and reams of data, relating to every feature, every prototype, every spin around the block. This quantitative information is an important part of any communication collateral that aims to persuade, presentations included. But how you choose to visualise your data is the difference between high-impact factual messaging, and lulling your audience into a deep slumber.

Numbers on their own are abstract and difficult to understand. They have little semantic meaning, so you can forget about pasting Excel sheets onto your slides. However, our brains can process and extract visual meaning at an astounding rate, so using graphics to represent data just makes sense. Bring your data to life with out-of-the-box visualisation, key stats, infographics and icons. Retention of data increases dramatically when people can ‘see the numbers’.

Keep it clear

You know this product inside out, and you’re proud to be representing your team’s hard work in front of potential retailers. There are so many incredible features that you want to shout about, but don’t let yourself get carried away. Just because you’re excited about each and every success, doesn’t mean they will be. Instead, ask yourself “why should the audience care?” and strip away any messaging that doesn’t pass the test.

In order to be persuaded, they first need to understand what you’re saying, and then they need to remember it. Firing out a hundred pieces of information a minute is not going to achieve either of these objectives. Keep your product presentation to one idea per slide, and allow time for each message to sink in before you move on.

Try to deliver each unit of information in the clearest and simplest way possible, even if you’re talking to experts. The less cognitive energy your audience needs to expel in order to understand, the better they’ll feel about your presentation. Don’t make them work hard for it, because they won’t.

Your slide design can help here as well. Use minimal text set against powerful, relevant images that match the quality of your product. Maintain consistent use of colour throughout to reduce distractions and keep things uniform. Also, employ subtle animations and transitions to explain processes and help your information flow along naturally.

3. Build trust

Getting ahead of the game.

Persuasion starts before you even open your mouth. Credibility comes down to trust; both in the speaker and in the organisation. If you haven’t established yourself as an authority, you’ve lost before you’ve even begun.

Modern-day influencers like Seth Godin and Neil Patel have spent years regularly putting out valuable content to establish this authority. Make sure you’re communicating your expertise to the world, outside of your presentations. Write articles, contribute to industry discussions, get your voice heard and show you know what you’re talking about.

Delivering credible product presentations is more than showing up on the day with a great set of slides.

But, of course, there is a lot you can do to establish credibility and trust when you’re stood in front of your audience.

Personal trust can be established in multiple ways, but it can also be hindered in multiple ways. So, how can you make your audience trust you? It’s not just a case of telling an audience that you know what you’re talking about, and they should trust what you say. It’s how well you convince them that you’re qualified to speak on the subject.

First, forget about selling. Think back to the last time you were buying a car or trialling a gym membership. Did you feel as though the sales representative really had your best interests at heart? Or were you just a means to hitting a sales target? If your audience smells desperation or selfish motivation in your pitch, they won’t believe that your product really is the answers to all their prayers, and all your credibility will disappear. Instead, remember your purpose and remember why you’re really there.

Present your credentials . This doesn’t mean running through your entire CV or LinkedIn profile. Show that you are qualified, but don’t brag. Expertise is more than just a list of achievements, you can communicate your confidence and authority through your actions. Your voice, gestures, expressions and movement all add to a complete communication of credibility. 

Show your connection with others. Having the endorsement of other people or organisations that are established as trustworthy, will enhance your credibility in return. You can do this through awards and accreditations, as well as testimonials and case studies. Reinforce competence by letting other companies, that your audience already trusts, shout about their experience with you.

Deliver your product presentation with passion

You’ve developed your product with passion, so don’t lose it when you stand in front of an audience. As the product’s owner, you’re closer to product than anyone else. Use the fact that you genuinely care about its success to your advantage and speak from the heart.

Audiences are extremely perceptive to authenticity. If they don’t trust in your genuine belief in your product, they won’t trust anything else you have to say.

At Hype Presentations , we don’t hire people who love PowerPoint. In fact, most of our team won’t have touched PowerPoint since school when they walk through the studio doors. We hire people who love a challenge and have the enthusiasm to find something they love about PowerPoint.

That’s the secret. Authentic, undeniable passion is what makes us experts in our field.

Whatever your product, focus on finding your unique angle, the story you’re passionate about, and speak to your audience, authentically, from this viewpoint.

Check you’ve ticked all three boxes

By leading with stories that trigger an emotional response, backed up with easy-to-absorb data and facts, and communicated with credibility, you’re sure to paint your product in the best light and show your audience that their beliefs align with yours.

And if you only remember one thing from this article, let it be to find your passion within your presentation.

A product presentation example by Hype Presentations

Full product presentation case study

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Top 10 New Product Launch Presentation Templates with Examples and Samples

Tejas Prasanna

In 2007, Apple CEO Steve Jobs made a presentation for the iPhone at the Mac World event, showcasing how it would change the world. That game-changing product launch presentation changed lives, as it introduced to the masses to touch-screen interface devices with built-in cameras, cross-media synchronization, and many other features.

Presenting products at their launch events is a big deal. You need to create product launch presentations that are a win, for both your teams and the public. However, making that captivating presentation is also a big deal, and not everyone may be able to get it right.  Slide Team brings you a set of customizable Power Point Presentation Slides to help you with your product launches.

Also, while you're at it, don't forget to check out these product release templates here . For now, let’s look at some amazing product launch templates.

These slides are 100% editable and customizable and provide you the flexibility to edit information according to your requirements. You get structure and the capability to create bespoke presentations, in line with audience profile. 

Let’s explore these templates.

Template 1 - New product development process PowerPoint Presentation slides

Get well-acquainted with developing a new product, from generating an idea to commercializing the product with our handy template. The complete deck, in 65 slides, provides you all stages of the product development process. These may range from idea generation and screening to concept development and testing. It may also include your marketing strategies, business analysis, product development and testing, and commercialization. Use this template to also list down sources of idea generation, or getting right the concepts guiding the product. These may include customers, competitors, scientific research, dealers and representatives, management, or other sources. Other aspects of this template include SWOT analysis, market and consumer trends, the research and development process, PESTEL analysis, idea screening funnels, and more. All of these tools help you refine the concept for your product till you hit the sweet spot.

Download now!

Template 2  New product development PowerPoint Presentation slides

Use this PPT Template to outline the journey from product idea screening to product feasibility and review. With this slide, you can introduce a new product, explaining its benefits and the technologies used in depth to consumers. Market trends, such as size, growth capacity, and competition are also showcase. The slide also details the technicalities of the product, including the complexity, technical uncertainty, and gaps to bridge. It also outlines the profitability in terms of the returns you can expect, payback period, and cost. Use this template to showcase your expertise in analyzing your customers' buying habits and preferences, interests, and expectations.

Get it now!

Template 3 - Marketing Go to Market Roll Out Plan New Product Launch PowerPoint Presentation Slides

Get your product launch strategy straight with this PPT Template on your go-to-market rollout plan. The template has a plan with steps outlined for launching a new product. Use this presentation template to describe to consumers what your product is all about, and how it can help address their pain points. Showcase your product portfolio and nail that elevator pitch for your target customers. Use the pitch to describe the problem and how your product can help solve it.

Download today!

Template 4 Product Launch Go to Market Strategy PowerPoint Presentation Slides

Nail your product launch market strategy with this set of PowerPoint Presentation Slides. Let the word out by explaining to your target customers what you are trying to sell and how it can benefit them. Don't forget to mention the critical attributes of your product or what it does. Your business model and pricing is also showcased for customers to know who they are buying from. Analyze the markets thoroughly, finding answers to questions like what the product is about, who should adopt it, key people involved, and how, when, and where.

Get this slide now!

Template 5 New Product Launch Tactics PowerPoint Presentation Slide

Use this powerful PPT Template to introduce your product to your customers and make sound launch decisions by leveraging marketing tactics and compelling content geared toward your customers. Use the slides to get the product launch process and flow right. Don’t forget the market plan that the template comes with, which you can use to not only zero down on your target customer segment and strategic partners but also retain them. Use the charts and graphs for to depict your marketing strategies.

Download this slide now!

Template 6 New Product Launch Plan PowerPoint Presentation Slides

The planning phase of a new product launch is crucial to its success. Our PPT Template on product launch plans cater to every requirement, including manufacturing and operations, marketing, budget, digital marketing, and product launch. Each plan, operations, manufacturing, or marketing, comes with a task sheet to map out tasks over time. You have a complete roadmap for your product launches that tells you where you stand and where you are going.

Get this slide today!

Template 7 New Product Summary PowerPoint Presentation Slides

Give your customers a glimpse of your new product with this PowerPoint Presentation. Talk about your company, what it does, how it came to be, its values, and milestones in this design. Use this presentation template to let your customers know about the key people developing and marketing the product. Address the problems consumers face, and explain how your product can help resolve them. This PPT Presentation is a pitch that lets customers know your products’ why, how, when, and where.

Download this presentation today!

Template 8 New product launch seven stages PPT slide styles

Learn more about the seven stages in the new product launch process with this slide. Let your customers know how you came up with the idea for the product, or talk about your business model. You can also learn how to find your target customers or about the design of your products. The slide also tells you how to create a marketing and development plan to get your new product out. Download this seven-stage model for successfully launching a new product.

Get this presentation now!

Template 9 New product launch tools and techniques PowerPoint presentation slides

Find ways to boost sales for your new products with the help of powerful launch tools and techniques. Document and study tools, such as BCG Matrix, Ansoff Matrix, Empathy Map, and Kano Map. Use the BCG Matrix, for example, to compare market share and growth, or the Ansoff Matrix to draw inferences between your products and the markets. The Empathy and Kano maps help measure customers' thoughts and feelings about your products, whether they meet their needs satisfactorily, and attributes, such as excitement and performance.

Template 10 Launching A New Food Product Entering an Untapped Market PowerPoint Presentation Slides

Launching a new food product requires knowing not only marketing strategies, but also the markets and the food industry. With this slide, you can learn how to launch a new food product into an untapped market with potential. It comes with elements like an introduction to the US food markets and competitive analysis, the demographics of a new target audience, risks associated with new food product launches and how to overcome them, determining goals for a successful food product launch, and a general overview of the machinery and equipment required for manufacturing a new food product.

Nail Your Product Launches with these Slides

You will need to consider many things when launching a new product. For instance, you might want to have a dedicated product launch checklist that helps ensure you have everything you need for the event.

Check out our amazing product checklist templates here .

You might also want to develop a timeline for your product launch. You must consider other aspects of your new product launches, such as market analysis.

Leverage SlideTeam’s new product launch presentation templates and ensure your product launches are successful.

PS Don’t forget to look at our  product proposal templates here !

FAQs on New Product Launches

How do you introduce a new product.

Here are the best practices for introducing new products.

• Define your USP.
• Gather support and show enthusiasm.
• Train your team and let the members test the product.
• Schedule a launch date.
• Set a lifecycle 
• Prepare a vision and mission statement.
• Develop curiosity amongst consumers.
• Show how the product works, and add it to you existing product lines.
• Release key information about the product.
• Use advertising and other means to promote your new product.

What are the seven steps of a product launch?

• Brainstorm and come up with an idea for a new product.
• Test the idea and prove that it works.
• Develop a concept around your idea and test it.
• Analyze market trends and your business.
• Design and develop the product.
• Deploy the product.
• Get your product out into the market.

What are product launch goals?

Product launch goals must be measurable and attainable within a stipulated timeframe. A few practical examples of product launch goals include revenues, sales pipelines, creating awareness about your products, adoptions, customers, and reviews. For instances, this product X must capture 3% of the market share of in its category within the first six months.

Related posts:

• Top 7 Product Launch Plan Templates with Samples and Examples
• Top 15 Product Management Templates To Deliver An Outstanding Service that Exceeds all Expectations
• [Updated 2023] Top 10 One-Page Product Overview PowerPoint Templates to Drive Sales
• [Updated 2023] Top 15 Product Differentiation Templates to Wipe Out Your Competition

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• Presentations

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What is the story of your product? If you are hoping to successfully communicate it, you need to convey that story with as much detail as you can, without becoming boring to your audience. You need professional product presentation templates. These templates have the colors, backgrounds, and free stock images needed to not only keep the attention of your audience, but to tell your product's story with refreshing ease.

Design Tool Presentation

Use this compelling sales presentation template to highlight your SaaS company and product.

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Put together a stunning presentation to showcase your startup, services, solutions and pricing.

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Create an engaging presentation for your consumer product with this impactful presentation template.

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Present your new product or service with this high-end automotive product presentation template.

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Showcase your business idea and win over prospective clients with this product presentation template.

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Pitch your productivity, collaboration or communication software with this modern SaaS presentation template.

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Create an eye-catching software presentation on a technical topic with this beautiful SaaS presentation template.

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Win prospective clients and investment opportunities with this startup presentation template.

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Round up all your knowledge about SEO with this mesmerizing presentation template.

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Use this elegant business presentation template to promote a feminine or luxury brand.

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Design the perfect presentation for your creative business ideas using this presentation template.

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Make your images look even more beautiful with this desert background product presentation template.

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Share your fitness routines, best exercises and ideal role models using this fitness presentation template.

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Share your home design business and services using this interior design company presentation template.

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Present your business creatively using this artistic, comic-style presentation template.

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Present your new app for reading blog posts on mobile devices with this professional presentation template.

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Free Product Presentation Templates by Visme

Consumers love nothing if not a good story. You may think that your product presentation is supposed to make your offering look as appealing as possible, and to a certain extent that's true. But what you're really trying to do is tell a story. Why is this the right solution for the right consumer challenge at exactly the right time? How will the lives of your audience members be better after they've engaged with your product than they were before? These are the types of questions that your presentation needs to answer and now, thanks to Visme's presentation software , it's easier than ever to do precisely that.

Whether you're trying to convince individual consumers to make a purchase or are trying to get large retailers to stock your product on their valuable shelves, Visme and its 100s of features (not to mention incredible product presentation templates) puts all of the tools you need to accomplish your goals squarely in your hands. These templates have the colors, the backgrounds and the thousands of free stock images you need to not only earn and keep the attention of your audience, but to truly tell your product's story with a refreshing level of ease you probably haven't been able to enjoy up until now. Once you spend a few minutes using Visme's effortless drag-and-drop interface, we believe you'll quickly come to wonder how you were ever able to get by without it in the past.

Create Your Presentation Now

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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A Detailed Guide on How to Create a Powerful Product Presentation

We live in an era of unlimited goods and services. Every article that we consume has many other variants in the market. In such times of cut-throat competition, it is crucial to create a competitive edge and market your products strategically with stunning product presentations.

A great product presentation is key to capturing the attention of potential clients, demonstrating the value of your products, and closing sales.

In this article, we will walk you through the steps for creating a powerful product presentation, along with some examples to inspire your own. This article covers the following topics-

• What is a Product Presentation
• What is the Importance of a Product Presentation
• How to Craft Effective Product Presentations
• Templates that You Can Use in Your Product Presentation
• Real-Life Examples of Splendid Product Presentations

What is a Product Presentation?

A product presentation is an important marketing tool that is used to raise awareness of, showcase, and promote your product to potential clients and investors. The core purpose of such a presentation is to create anticipation, excitement, and hype around the product and ultimately persuade the customer to purchase it. 

A successful product presentation should always be tailored according to the needs and interests of the audience. It should cover their pain points, provide them with solutions, and also make them understand how your product fits into their demographics and culture.

Importance of Product Presentations

1. communicate your unique selling proposition (usp).

One of the most important aspects of a product presentation is to effectively communicate the benefits, unique selling propositions, and exclusive features of your product. It is especially important for complex products or services that may be difficult to understand without a visual representation. 

For example, if you are a company that sells wooden and sustainable toys for kids, you can dedicate a few slides in your presentation to highlight how your toys are safe for children and the environment. 

2. Showcase Your Credibility and Expertise

Product presentations are an opportunity to showcase your credibility and expertise in your industry. By demonstrating your products and services in a professional manner, you can establish yourself as a trusted source of authority in your field. You can include testimonies and reviews of existing customers and build trust amongst your potential customers.

3. Deliver a Memorable Experience

Product presentations can be more than just presentations. If delivered creatively, they can be transformed into an amazing experience that leaves a lasting impression on your target audience. It can be extremely beneficial for keeping your products in their memory lanes for a long.

4. Improves Sales

Product presentations can have a direct impact on sales performance. When your potential customers are aware of the benefits and competitive edge of the products and have trust in your company, they will not hesitate to purchase your products. Thus, product presentations can increase sales and lead to massive growth for companies.

Templates that You Can Use in Your Product Presentations

You can save much of your time and energy by using expert-designed templates in your presentations. Crafting your slides from scratch can be extremely burdensome and tedious. Thus, it is better to add customizable templates to your slides and make your presentations look more professional and stunning.

1. Product Roadmap

A product roadmap showcases the journey of your product. Right from the idea behind it to its execution, it covers all areas of how the product was brought to life. You can incorporate this template in your presentation to throw some light on the milestones of product development and showcase the release plan.

2. Geological Maps

Using maps in your product presentations can elevate the look of your slides and help you depict your brand presence. Harness the power of maps and showcase your customer base from various locations. You can also highlight areas with high demand for your product and locations where you wish to launch your next product.

3. Product Benefits

Highlight the benefits of your products and put emphasis on their value with this template. You can use it to highlight the core competence and unique features of the product that differentiate it from others in the market.

4. Product Icons

Using product icons in your presentations, you can instantly capture the attention of your audience. You can complement icons with text to increase comprehension or replace text with icons to save space on your slides for other crucial content.

5. Product Vision

By using this template in your presentation, you can visualize a roadmap for your product. It will help you display your vision for the product, how you wish to develop it, and bring it to life.

6. Product Comparison Table

The product comparison table can be used to showcase a comparison of pricing and features of products of various brands and companies. You can also use it to display how your organization’s services and products are better than those of competitors.

7. Product Features

Highlight your product’s features and its USPs with this template, ensuring your presentation puts emphasis on the selling points and uniqueness of your products. You can also talk in detail about the product’s design, quality, functions, and much more using this deck.

How to Create an Effective Product Presentation

Let us understand a few ways how you can create effective and memorable product presentations. Here are four tips with examples that will help you.

1. Get to Know Your Audience and Identify Your Goal

The first step to creating a stunning product presentation is to know your audience well. You must identify their expectations from the presentation and get to know their needs and wants. 

You can answer the following questions and analyze your audience’s requirements-

• Are you presenting to potential investors or to customers?
• What do they expect from your presentation?
• What are their age group, gender, and background?
• Are they the right fit for your product or service? 

Once you answer these questions, you can curate a presentation that would meet the expectations of your audience. It can help you keep them engaged and increase the chances of lead generation.

For example, Apple’s product presentations are an example of how you should identify the audience and the goal. The company knows that its audience is tech-savvy consumers, and its goal is to create excitement and anticipation for its latest product release.

2. Define Your Message and Create a Structure

Next, you must define the message that you wish to deliver. What is the core message that you want to communicate about your product, and how will you structure your presentation to convey it? 

A well-structured presentation should have a clear beginning, a middle with the pros and cons of the product, and an end with a logical flow that guides your audience through the core message.

For instance, Tesla’s product presentations are structured around the company’s mission. They highlight how the company aims to accelerate the world’s transition to sustainable energy. Each presentation showcases its latest products and technology and always ties back to its overarching message.

3. Harness the Power of Visuals and Graphics

People are more likely to remember information when it is presented in a visual form. Thus, using high-quality images, videos, and infographics can add life to your slides. You can incorporate multimedia such as GIFs, showcase your products with the help of augmented reality, demonstrate online avatars with NFTs, incorporate animations, etc.

For instance, luxury fashion house Gucci became the first in its field to launch its collection with an augmented reality fashion show. It started selling its items in the form of NFT tokens and became the talk of the town. This collaboration of fashion and technology made its campaign one of the best product presentations to date. 

Have a look at it here – https://vaultartspace.gucci.com/

4. Create a Sense of Exclusivity

Everybody has a fear of missing out on anything that is termed as exclusive or is available for a limited period of time. Product presentations usually create a sense of exclusivity and persuade the customer to buy the product. 

Let us understand it with the example of a luxury fashion brand, Hermes, and its iconic Birkin bag. Hermes offers extremely limited quantities of the Birkin, and to own it, one needs to take an exclusive appointment with the company. The waiting list can last for up to even six years, which has increased the anticipation for Berkin even more. This strategy of exclusivity has helped the luxury brand to create massive hype and create a stunning product presentation for the world.

Real-Life Examples

Let us have a look at some of the best product presentations that have left an impeccable impression and created outstanding impacts.

1. Apple’s Product Launch Events 

Apple is known for its unique product launch events. These events are not just about showcasing new products, but are also an example of what a stunning product presentation looks like.

Apple’s presentations are staged in a theater-like setting, with dramatic lighting, music, and absolutely stunning visuals. The products themselves are showcased in a way that is both informative and visually appealing. These presentations are typically delivered by the highest-level executives of Apple, such as the CEO of the company, to give importance to and highlight the value of the products. 

2. Coca-Cola’s “Share a Coke” Campaign

Coca-Cola’s “Share a Coke” campaign is an excellent example of a unique product presentation. The campaign replaced the Coca-Cola logo on bottles with popular names and phrases, such as “Share a Coke with John” or “Share a Coke with a Friend.” 

This unique presentation created a personalized experience for the consumer, making them believe that the entire product was created just for them. It added value to the customer’s experience and made them buy the product more often.

3. GoPro’s “Be a Hero” Campaign

GoPro’s “Be a Hero” campaign is another example of a unique product presentation and how you can create a community around your product.

In this campaign, the company encouraged customers to share footage from their GoPro. This highlighted the product’s capabilities and inspired others to use the product in creative ways. This presentation not only highlighted the product’s features but also created a sense of togetherness among GoPro users.

4. Samsung’s Galaxy Fold Launch

Samsung’s launch of the Galaxy Fold phone in 2019 was a massive success, and here’s how the company tactfully launched the device.

Samsung started by highlighting its edge in being the latest in technology to manufacture a phone that can be compact yet useful. In its demonstration, it unveiled a sleek design and unfolded it to showcase a bigger screen that would be more comfortable for the human eye. This stunning product presentation led to huge sales for the tech giant.

Product presentations are great opportunities for companies to launch and sell their products to the world. The quality of presentations can determine the success of products in the market.

With the rise of digital platforms, presentations have become easier to create and share with a bigger audience. By using expert-designed templates and graphics , companies can make their presentations mind-blowing and demonstrate their products in an interactive manner.

We hope this article helps you in your next product presentation. Let us know what you think in the comment section below!

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20 Great Examples of PowerPoint Presentation Design [+ Templates]

Published: August 06, 2024

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success.

In this blog post, I’m sharing some of my favorite PowerPoint tips and templates to help you nail your next presentation.

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Powerpoint design ideas, best powerpoint presentation slides, good examples of powerpoint presentation design.

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In my opinion, a great PowerPoint presentation gets the point across succinctly while using a design that doesn't detract from it.

Here are some of the elements I like to keep in mind when I’m building my own.

1. Minimal Animations and Transitions

Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the content you worked so hard on.

A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. I suggest using them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image.

2. Cohesive Color Palette

I like to refresh my memory on color theory when creating a new PowerPoint presentation.

A cohesive color palette uses complementary and analogous colors to draw the audience’s attention and help emphasize certain aspects at the right time.

Image source

Mesmerize your audience by adding some neon colors and effects to your PowerPoint slides. Adding pops of color to your presentation will create visual interest and keep your audience engaged. 

What I like: Neon will add personality and depth to your presentation and will help the information you're providing stand out and be more memorable. 

2. Use an interesting background image.

Do you have some interesting nature photos from a recent road trip? Or maybe a holiday passed, and you have gorgeous photos to share? If so, consider incorporating them into your PowerPoint. 

What I like: PowerPoints don't have to be stuffy and boring. They can be fun and a unique or interesting background will enhance the experience of your presentation.

3. Or be minimal.

Have you ever heard of K.I.S.S.? Not the band! I mean, Keep It Simple, Sweetheart. If you're worried too many colors or visuals could take attention away from the message of your presentation, consider going minimal. 

Pro tip: Stick to no more than three colors if you're going for a minimalist design in your slides. 

4. Incorporate illustrations.

Illustrations are a great way to highlight or break down a point in your presentation. They can also add a bit of whimsy and fun to keep viewers engaged.

5. Use all caps.

Using all capital letters can draw your audience's eyes to where you need them, helping cement your message in their minds. It can also just be aesthetically pleasing.

Pro tip: If you choose to use all capital letters, use varying fonts so readers can tell which information is important and which are supporting details.

6. Alternate slide layouts

You don't want readers to grow bored with your presentation. So, to retain visual interest, use alternating slide layouts. The example above shows PowerPoint slides alternating between vertical and horizontal layouts.

This keeps things interesting and ensures your presentation isn't monotonous.  

7. Inject a little humor.

Humor is a great way to drive a point home and help people remember the information you're presenting. People remember a good joke, so if you have a funny pun to connect to a concept in a presentation, why not use it in a slide?

Pro tip: Remember you're in a professional setting, so keep your jokes appropriate. If you're worried a joke can get you a meeting with HR, then keep it to yourself. 

8. Use duotones.

Duotones (or gradience) can take the aesthetic of your PowerPoint to new levels. They can provide a calming energy to your presentation and make viewers feel relaxed and eager to stay focused. 

9. Include printed materials.

Let's say you have a PowerPoint you're proud of, but you want to go that extra mile to ensure your audience understands the material. A great way to do this would be to supplement your presentation with printed materials, as such as:

• Pamphlets 
• Printed slides
• Short quizzes on the material

10. Keep it to one chart or graph per slide.

This is both a design example and a warning. Graphs and charts are an excellent way of displaying quantitative data in a digestible format.

However, you should have no more than one graph or chart per slide so your presentation doesn't get too confusing or muddled. 

11. Use a large font.

Just like capital letters, a large font will help your shift your audience's focus to key points in your presentation.

Pro tip: You can combine large fonts and capital letters to boost its effectiveness. 

12. Include videos.

Embedding a video into your PowerPoint can help you expand on a point or effectively break down a complex topic. You can either embed a video from a platform like YouTube or TikTok or use HubSpot's Clip Creator to make your own.

Pro tip: Try to keep videos short, like, under a minute, and don't use more than one or two. 

13. Use GIFs.

GIFs add more visual interest, and they can be a great way to add humor or personal touch to your PowerPoint presentation.

14. Use contrasting colors when comparing two ideas or arguments. 

Contrasting colors can convey the difference between two opposing thoughts or arguments in a way that is visually appealing. 

15. Add a touch of nature.

If you want your presentation to exude a calming energy to your audience, including images of trees, flowers, and natural landscapes can do the trick.

PowerPoint Theme Ideas

Atlas (theme).

Covering a more creative subject for a younger or more energetic audience? I’d recommend using the cover slide design below. Its vibrant red color blocks and fun lines will appeal to your audience.

This simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts.

What I like: The big, bold numbers help set the reader's expectations, as they clearly signify how far along the viewer is in the list of tips.

10. “Pixar's 22 Rules to Phenomenal Storytelling,” Gavin McMahon

This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out.

What I like: This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it's still easy for me to identify each character without the details. (I found you on slide eight, Nemo.)

11. “Facebook Engagement and Activity Report,” We Are Social

Here's another great example of data visualization in the wild.

What I like: Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.

12. “The GaryVee Content Model,” Gary Vaynerchuk

This wouldn‘t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right?

What I like: Aside from the fact that I love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go .

13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design

We‘ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn't enough contrast.

Well, this professional presentation from IMPACT Branding & Design suffers from none of said challenges.

What I like: The colorful filters over each background image create just enough contrast for the quotes to stand out.

14. “The Great State of Design,” Stacy Kvernmo

This presentation offers up a lot of information in a way that doesn't feel overwhelming.

What I like: The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up and overwhelming.

15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3

Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived.

What I like: This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.

16. “Digital Transformation in 50 Soundbites,” Julie Dodd

This design highlights a great alternative to the “text-over-image” display we've grown used to seeing.

What I like: By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.

17. “Fix Your Really Bad PowerPoint,” Slide Comet

When you‘re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.

What I like: Its clever combinations of fonts, together with consistent color across each slide, ensure you're neither overwhelmed nor unengaged.

18. “How Google Works,” Eric Schmidt

Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next.

What I like: This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.

19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds

Let‘s be honest: These graphics are hard not to love. I especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.

What I like: Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that's both valuable and fun.

20. “Be A Great Product Leader,” Adam Nash

This presentation by Adam Nash immediately draws attention by putting the company's logo first — a great move if your company is well known.

What I like: He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep your audience engaged.

And if you want more templates and examples, you can download them here .

PowerPoint Presentation Examples for the Best Slide Presentation

Mastering a PowerPoint presentation begins with the design itself.

Get inspired by my ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.

Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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Product presentation: best practices & templates for success.

9 min read As a product manager, it’s not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasn’t seen before. One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work). In this guide we take a look at the process of product presentation and outline why it’s important to your brand’s long-term success.

What is product presentation?

Product presentation is the process of bringing your product in front of your customers, whether it’s a new product, or an existing product with new features.

As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.

A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.

Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.

Free eBook: The state of product experience research

Some of these benefits include:

A. Raise more product awareness

Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. We’ve all seen the slick product presentations by the likes of Apple that are treated as world events.

B. Help your product stand out

Whether you’re looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if you’re in a competitive or crowded market.

C. Reach a much larger audience

We’ve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.

Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.

Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.

D. Generate more sales and revenue

Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.

What is the purpose of product presentation?

While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.

It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.

We’ve all heard Simon Sinek’s “Start with Why” presentation, this is what your product presentation can do.

It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.

Examples of effective product presentations

Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.

The best product presentations will include details like:

1. Your company overview

Give customers some background and an idea of who you are as a company and why you do the things you do.

2. The problem you solve

Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.

3. What the product is

This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.

4. Case studies

If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.

5. Call to action

Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.

Here are a few examples of effective product presentations we’ve seen:

Samsung galaxy note8.

Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:

AirBnB’s product presentation  is a textbook example of a presentation template that hits all the main points of a great product presentation.

AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves  positioned  in the marketplace, and exactly how the product works.

They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.

Tesla Roadster

Tesla is becoming as synonymous with brilliant  product presentations  as Apple and the presentation of the company’s Roadster was a great example.

All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.

Apple 2008 MacBook Air

Of course it wouldn’t be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.

The MacBook Air product presentation tagline There’s something in the air makes sense completely in the brand guidelines of Apple too.

It creates a story around the product before diving into the details.

What not to do with your product presentation

Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.

And there’s plenty of examples of what you shouldn’t do in a product presentation:

Ignore brand guidelines

Remember, you want customers to associate your  brand  along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, you’ll risk confusing customers.

Using too much information

There’s nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. It’s not just powerpoint slides that can be a problem of course. While it’s important to give customers information in your product presentations, the key is to give them the relevant information.

Cramming in too much risks them losing the key points.

Having a boring presentation template

We’ve shown with AirBnB’s product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.

That can work when you don’t have a physical product.

But as we’ve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.

Make it all about you

This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear what’s in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive there’s a great chance it will stand out.

Product presentation templates

Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:

Make product presentations easy with Qualtrics

Your product presentations can make or break years of work, but they don’t have to be stressful to put together, especially with Qualtrics.

With our  product dashboards , you have everything you need in one place.

From  product roadmap  information to audience insights and everything you need about your new product, Qualtrics give you everything you need to get ultimate exposure for your new product and ensure your presentation is a success.

Related resources

Product concept 12 min read, product feedback 14 min read, product development strategy 21 min read, product metrics 17 min read, product launch 16 min read, product roadmap 16 min read, product analysis 12 min read, request demo.

Ready to learn more about Qualtrics?

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Wideo » Blog » Video Marketing » Top 3 Secrets of A Successful Product Presentation

Top 3 Secrets of A Successful Product Presentation

by mngwide | Video Marketing , Wideo Tips

A great product presentation blends two important components: the presenter’s delivery of the information and the visuals that illustrate it.

Pitching your product ideas to investors and colleagues means packaging information into a presentation that persuades your audience to take action. This is what ultimately makes a successful presentation.

So what steps can you take to create a great product presentation?

Be straightforward.

Being clear about what your product is and how it helps your viewers is they key to capturing people’s attention and maintaining it. People are not likely to engage with the presentation in the first place if they’re not clear what it is, and more importantly, why it’s relevant. It can be hard to be straightforward and showcase value, so you might want to consider to hire presentation writing services for the best results.

How would you describe your product or service? Trim that description down to the essentials. Buzzwords or jargon can add a flashy element, but in a presentation that is meant to be precise, they can create confusion for the audience or even detract them from your business.

Try breaking up your presentation into more scenes to highlight certain words or ideas. Use visuals to complement your message in the right moments so that the viewer leaves the presentation with a clear idea of who your are, what you do and how, and why your business over the competition.

Pro-tips for an understandable, focused presentation:

• Start with Why, Who, What
• Avoid buzzwords

Be memorable.

A clear but catchy presentation is a memorable one. Leave the audience with a clear takeaway. What major problem does your product solve? Instead of listing features that solve this problem, show them how.

It helps to think of your product presentation as a story to tell . You’re not just presenting facts; you’re narrating the story of the ways your product fixes a pain for the viewer. By breaking it down into a beginning, middle, and conclusion, you allow the audience to develop an understanding of what your business is about.

Pro-tips for a memorable presentation:

• Tell a story
• Don’t list features, build a narrative with the benefits
• Use animations for visual impact

Be emotional.

What I mean is: Relate to your audience’s emotions; don’t just tell them a list of facts. Your product presentation can have statistics, charts, and data visualization, however, if it doesn’t appeal to emotions, chances are it will fail to inspire any sort of action from the viewer. Emotional connection is what brings your presentation to life and what ultimately moves people.

Pro-tips for creating emotion:

• Use anecdotes or a real-life story to tie your themes together
• Match the design and feel of product presentation to the tone of your presentation

Is your business ready to discover the power of video? Try Wideo marketing video maker and create your own videos today. 

For more tips and templates: Product Video Maker

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What is a Product Demonstration - Types, Benefits, Tips

Table of Contents

Product demonstrations are the heartbeat of SaaS sales. They bridge the gap between product features and customer needs, turning curiosity into conviction.

Whether you're a startup or an established player, mastering the art of product demos can significantly boost your conversion rates and accelerate growth.

This guide will walk you through everything you need to know about crafting compelling product demonstrations that resonate with your audience and drive results.

What is a Product Demonstration?

A product demonstration is a focused presentation that showcases a product's key features, benefits, and applications. It's a vital tool in sales and marketing, designed to:

• Highlight the product's value
• Illustrate its practical uses
• Address potential customer needs

Product demos can take various forms:

• Live presentations
• Interactive product demos
• Pre-recorded videos

The primary goal is to give potential customers a clear understanding of how the product works and why it's worth their investment. Whether it's software, hardware, or a service, a well-executed demo can significantly influence purchasing decisions.

Modern, effective product demonstrations go beyond mere descriptions. They provide hands-on experiences or visual representations that allow the audience to envision how the product could solve their specific problems or improve their processes.

Benefits of Conducting Product Demonstrations

Let's take a detailed look at the benefits of product demonstrations and why you should focus on creating the perfect product demos:

1. Accelerates sales processes

Product demonstrations serve as a powerful catalyst in the sales process, significantly accelerating the journey from initial interest to final purchase.  

By providing potential customers with a hands-on experience, demos offer a clear and concise understanding of the product's value proposition.

This direct interaction allows customers to quickly grasp how the product addresses their specific needs, leading to faster decision-making. As a result, the sales cycle is streamlined, potentially boosting overall sales figures and improving the efficiency of the entire sales funnel.

2. Proves product effectiveness

The importance of product demos for SaaS companies [lies in] building a strong market. SaaS companies create new markets, addressing a need no one had thought of before. But [first], they have to persuade people to solve an outdated issue with a new approach. With a product demo, you can clearly explain why your innovation boosts the status quo and encourage potential buyers to adopt new behaviors. - Stella Cooper, CEO at PaydayLoansUK.

One of the most compelling aspects of product demonstrations is their ability to prove a product's effectiveness in real time. Unlike marketing materials or sales pitches, demos provide tangible evidence of a product's capabilities and performance. This firsthand experience builds customer confidence in both the product and the brand behind it.

By showcasing how the product solves real-world problems or enhances existing processes, demonstrations move beyond mere claims, offering concrete proof of value. This visual and interactive validation can be particularly powerful in industries where reliability and performance are crucial factors in purchasing decisions.

3. Gathers direct feedback

A product demo also allows you to learn more about your target market. Requesting a product demonstration is a strong buying signal. Therefore, those who take the time to listen to a product demo reflect the characteristics of your ideal customers. Demos enable you to understand their needs and difficulties better. You can then use this learning to aid you in converting more sales in the future. - Sean O’Neal, President at Onclusive.

Product demonstrations also offer an invaluable opportunity for direct customer feedback. During a demo, potential buyers can ask questions, raise concerns, and provide immediate reactions to the product's features and functionality.

This real-time interaction creates a goldmine of insights for product development teams. By identifying common pain points, areas of interest, or potential improvements, companies can refine their offerings to better meet market demands. Moreover, this two-way communication fosters stronger relationships with customers, showing that the company values their input and is committed to meeting their needs.

4. Creates a sense of ownership

A well-executed product demonstration can create a powerful sense of ownership among potential customers. By allowing users to interact with the product in a meaningful way, demos serve as a risk-free trial experience. This hands-on approach helps customers envision how the product would fit into their own workflows or solve their specific challenges.

As customers engage with the product, they become more invested in its potential benefits, which can significantly reduce perceived risks associated with the purchase. This psychological ownership can be a key factor in overcoming objections and nudging customers toward a positive buying decision.

5. Reinforces brand identity

Beyond showcasing the product itself, product demonstrations provide an excellent platform for reinforcing brand identity. The style, language, and overall presentation of a demo can be tailored to reflect the company's unique personality and values. This cohesive brand experience helps create a lasting impression on potential customers, improving brand recall and differentiation in a crowded marketplace.

By aligning the demo with the company's broader mission and ethos, businesses can create a more emotional connection with their audience, moving beyond feature comparisons to establish a deeper brand relationship.

6. Addresses specific customer needs

During the product demo, you will have the opportunity to listen to the customer’s specific requirements and demonstrate how your product will meet these needs and make their jobs easier. Being able to show how your product can assist them can significantly impact their purchasing decision. - Sean O’Neal, President at Onclusive.

One of the key strengths of product demonstrations is their adaptability to specific customer needs. Unlike generic marketing materials, demos can be customized to address the unique requirements of different industries, company sizes, or use cases. This tailored approach ensures that the demonstration remains relevant and engaging for each audience.

In fact, 40% of buyers prefer personalized product demonstrations to make software purchase decisions.  

By highlighting features and benefits that directly align with a customer's pain points, demos can clearly illustrate how the product fits into existing workflows or integrates with current systems. This level of customization not only improves the effectiveness of the presentation but also shows potential customers that the company understands and values their specific needs.

The Impact of Product Demonstrations on Conversion Rates

Product demonstrations play a crucial role in the success of SaaS businesses. A well-crafted demo can significantly boost your sales team's performance and directly impact your bottom line.

Consider this scenario:

An average SaaS company might conduct 6-10 demos per week. Let's say their product has an annual contract value of $25,000. If their demo-to-sale conversion rate is on the lower end at 25%, they could be generating around $2 million in annual sales. However, if they improve their conversion rate to 40%, that same number of demos could result in $3.2 million in annual sales.

This example illustrates the potential impact of effective product demonstrations. By improving your demo strategy, you could potentially increase your revenue by over $1 million annually without increasing the number of demos conducted.

Factors that can influence demo effectiveness include:

• Tailoring the demo to the specific needs of each prospect
• Clearly highlighting the product's value proposition
• Addressing common pain points
• Providing an engaging and interactive experience

Remember, a great product demonstration isn't just about showcasing features. It's about demonstrating how your solution can solve real problems for your potential customers.

By focusing on creating impactful demos, you can significantly improve your conversion rates, boost your sales, and drive the growth of your SaaS business.

Types of Product Demonstrations in SaaS

Now, let's dive right into the different types of SaaS demos you can create to delight your prospects and convert them effortlessly.

1. Product Demo Videos

Product demo videos are visual tools that showcase a SaaS product's functionality and key features. These videos play a crucial role in customer acquisition by educating potential clients about the product's capabilities and benefits.

Effective product demo videos typically:

• Run 2-5 minutes long
• Focus on core functionalities
• Use high-quality visuals and clear narration
• Demonstrate problem-solving capabilities
• Can be customized for different audiences

Common uses include:

• Website and product pages
• Landing pages
• Social media and email marketing
• Paid advertising

The main goals are to:

• Capture viewer attention
• Highlight unique selling points
• Provide a clear call-to-action (e.g., sign up for a trial, schedule a demo)

By offering a visual explanation of the product, these videos can effectively communicate value, build trust, and move prospects through the sales funnel.

Here's an example of a great product demo video by Linear -

2. Live Product Demos from a Sales Team

Live product demonstrations offer a personalized approach to showcasing SaaS solutions. Conducted by sales representatives, these demos provide direct interaction with potential customers.

Key features:

• Real-time presentation of product functionality
• Tailored to specific customer needs and questions
• Can be delivered in-person or via video conferencing
• Suitable for both one-on-one sessions and group webinars
• Highly engaging and interactive
• Allows for immediate addressing of customer concerns
• Demonstrates how the product solves specific customer problems
• Provides opportunity for relationship-building

Live demos are particularly effective for:

• Complex products requiring detailed explanation
• High-value deals needing personalized attention
• Generating qualified leads
• Moving prospects closer to purchase decisions

By offering a personalized experience, live demos help sales teams showcase product value, build trust, and close deals more effectively. They allow for dynamic presentations that can adapt in real-time to customer interests and questions.

3. Interactive Demo

Interactive product demos offer potential customers an immersive, hands-on experience of the product during the entire buying and enablement journey — including discovery , purchase, and adoption.

Typically guided by pre-programmed steps, an interactive product demonstration guides users through key features or persona-based benefits for your product – helping visually guide viewers in a step-by-step, engaging way. Best of all, viewers don't need to download or have access to your tool (or be a customer) to learn about these features. No paywall, no subscription, no endless discovery calls before getting hands-on with the product.

• Pre-programmed, step-by-step guidance
• Highlight key features and persona-based benefits
• Accessible without product installation or user accounts
• Customizable for different user journeys
• Engages users actively in the discovery process
• Accelerates the buying decision
• Reduces friction in the sales process
• Allows prospects to experience the product firsthand

Applications:

• Pre-sales exploration
• Self-service product discovery
• Customer onboarding
• Feature adoption

Here’s an example of an interactive product demo which guides you through the features of Lemlist .

Interactive demos bridge the gap between marketing materials and the actual product experience. They empower potential customers to explore the product at their own pace, fostering a deeper understanding and connection with the solution.

Which Type of Product Demonstration Should You Use?

Choosing the right product demo depends on your SaaS business model and product characteristics. Several factors influence this decision, with your growth strategy being a key consideration.

Sales-led vs. Product-led Growth

For product-led growth companies, the product itself is the main marketing tool. These businesses often prefer interactive in-app demos. This approach allows potential customers to engage directly with the product, experiencing its value firsthand. Interactive demos can effectively showcase the product's features and benefits without requiring a full commitment from the user.

On the other hand, sales-led companies typically benefit more from sales demo videos. These videos are designed to optimize the sales process by presenting the product's key features and benefits in an engaging, visual format. They can be easily shared with potential customers and used to support sales conversations, making them an ideal tool for businesses that rely on a more traditional sales approach.

However, the choice isn't always black and white. Many successful SaaS companies use a mix of demo types to cater to different stages of the customer journey and various customer preferences. The key is to understand your target audience and choose the demo type that best addresses their needs and concerns.

Consider factors like your product's complexity, your target market's preferences, and your sales cycle length when deciding on the most effective demo type. Remember, the goal is to provide potential customers with the information they need in the most engaging and accessible way possible.

High-touch vs. Low-touch Onboarding

Your onboarding approach affects which type of product demo works best for your SaaS business.

Low-touch Onboarding

Low-touch onboarding is all about self-service. It's for customers who like to learn on their own. This approach uses:

• Automated video demos
• Interactive product tours
• Online help guides

These tools let users set up and use the product by themselves. Low-touch works well for simple products or tech-savvy users who don't need much help.

High-touch Onboarding

High-touch onboarding offers personal help. It's used for:

• Complex products
• Enterprise customers
• High-paying clients

This approach often includes:

• Live demos by sales reps
• One-on-one training
• Custom setup plans

High-touch makes sure important customers get all the help they need.

Your choice depends on what you're selling and who's buying. Some businesses use both approaches, offering different levels of help based on customer needs or what they're paying.

The main goal is to help customers start using your product successfully. Pick the approach that best fits your product and customers.

The Complexity of Your Product

B2B SaaS companies rely on their sales model to drive growth, with three main options: self-serve, enterprise, and transactional. The choice depends on Average Revenue Per User (ARPU) and Customer Acquisition Cost (CAC).

It's crucial for sales and marketing teams to align on this model to avoid wasted resources, inconsistent messaging, and missed opportunities. By ensuring everyone understands and operates within the right model for your product and market, you can create a focused and effective growth strategy.

And...how complex your product is plays a big role in choosing the right demo type.

Complex products take longer to learn and need more guidance. For these, live demos might seem good at first, as you can answer questions directly. But they can take too much time and be hard for clients to remember everything.

A better approach for complex products is:

• Creating multiple product demo videos.
• Adding these videos to an online resource center.

This way, users can:

• Find the exact help they need, when they need it.
• Watch videos as many times as they want.
• Learn at their own pace.

Simpler products might do well with:

• Interactive demos
• Short overview videos
• Quick-start guides

The goal is to match your demo style to how much help users need to understand your product.

Remember, the right product demonstration makes it easier for customers to learn and use your product successfully. Furthermore, according to Salesforce, 45% of end users prefer short and easy-to-understand demos.

How to Create an Effective Product Demo?

Crafting a successful product demo requires careful planning and execution. Here's how to approach it:

Match Demo Types to the Buyer's Journey

Different stages of the buyer's journey call for different types of demos. Here's a breakdown:

Remember, the goal is to guide potential customers through the sales funnel. Each demo should be designed to move them to the next stage of their decision-making process.

By aligning your demo type with the buyer's journey, you can:

• Address the right questions at the right time
• Provide relevant information as needed
• Increase engagement and interest
• Improve conversion rates at each stage

Using the Right Tools for Your Product Demo

Once you've decided on the type of demo, it's time to create it. Choosing the right tool is crucial for producing an effective demo. Here are some of our suggestions to help you get started.

For Pre-recorded Demos:

Consider tools like Loom or Screen Studio for simple screen recordings. For more advanced editing, look into software like Camtasia.

For Live Demos:

Popular options include Zoom, Google Meet, or Vimeo for live streaming. Choose based on your needs for interactivity and audience size.

For Interactive Demos:

Supademo is an excellent choice for creating engaging, interactive product tours. It allows you to create guided walkthroughs of your product without coding.

Interactive Demos are Redefining Product Demonstrations As We Know It Across Teams

B2B buying has changed. It's no longer a linear journey where you can get the buyer on a discovery call, book a demo walkthrough, and seal the deal.

Today's buyers demand more than that:

• They want to play around the product before they make a case to get buy-in;
• They want to realize the product's value before they pay for it;
• They want to be confident in their purchase;

To meet this demand for more information up-front, you can no longer depend solely on jargon or static images that lack fidelity or context for the user. While these landing pages yield some basic results, they fall short when it comes to visually demonstrating your product's features or benefits in a captivating way.

And that's where interactive demo software like Supademo can help.

Whether you work in marketing, sales, or customer success, interactive product demos have some amazing benefits to offer. Key highlights include shortening sales cycles, increasing prospect conversions, efficiency gains, and faster product adoption.

While there are hundreds of benefits depending on the use case, here’s a quick visual overview of some of the main benefits:

Get Started with Your First Interactive Product Demonstration

In conclusion, interactive demos help you break down barriers between your product and your buyers and users. By empowering them with the power to discover, adopt, and educate at their own pace, you can build trust, reduce skepticism, and boost engagement.

And, with Supademo, anyone can create beautifully interactive product demos in just a few minutes – for free with no technical expertise required.

Even better, you get more than just recording or creating a demo with Supademo. There are countless features to help trigger and accelerate the Aha! moment for your buyers. So, head over to Supademo to start creating an engaging, interactive demo – it's free!

Create beautifully interactive product demos in minutes.

Start a 14-day free trial, no credit card required.

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How to Write High Converting Ecommerce Product Descriptions: Best Practices

Importance of Product Descriptions in Ecommerce

Common mistakes in ecommerce product descriptions, understanding your target audience, structuring your product descriptions, highlighting features and benefits, writing for users and search engines alike, leveraging social proof and trust signals, using engaging visuals and media, testing and analyzing product descriptions.

In the competitive world of ecommerce, a compelling product description is more than just a necessity—it’s a powerful tool that can make or break a sale. While product images capture attention, it’s the product descriptions that convince customers to click “Add to Cart.” 

This blog post will explore how to write high-converting ecommerce product descriptions, using best practices that combine creativity with data-driven strategies. 

By the end, you’ll know how to craft descriptions that not only attract but also convert visitors into loyal customers.

When shopping online, customers don’t have the luxury of touching or trying a product before purchasing it. This is where product descriptions come in—they serve as the bridge between the physical and digital shopping experience. A well-crafted product description provides all the necessary details, answers potential questions, and builds trust. 

It also helps in search engine optimization (SEO), ensuring that your products appear in relevant search results. Effective ecommerce product descriptions are essential for increasing conversion rates and reducing return rates, making them a critical component of any ecommerce strategy.

Unfortunately, many ecommerce businesses fall into the trap of writing generic, uninspiring product descriptions. These often include vague language, overused jargon, and a focus solely on features rather than benefits. 

Such descriptions fail to engage the customer and can lead to high bounce rates. To write the best ecommerce product descriptions, it’s crucial to avoid these pitfalls and focus on what truly matters to your audience.

Know Your Buyer Persona

Before you start writing product descriptions, you need to know who you’re writing for. A buyer persona is a detailed profile of your ideal customer, including demographics, interests, needs, and buying behavior. Understanding your buyer persona allows you to tailor your descriptions to speak directly to your audience, using language and tone that resonates with them. For example, a tech-savvy audience might appreciate detailed technical specifications, while a fashion-forward crowd might be more interested in style tips and outfit inspiration.

Creating a buyer persona involves researching your existing customers, analyzing website analytics, and even conducting surveys or interviews. Once you have a clear picture of your target audience, you can write product descriptions that address their specific pain points and desires.

The Role of Customer Feedback and Reviews

Customer feedback is a goldmine of information that can help you craft effective product descriptions. By analyzing customer reviews, you can identify common questions, concerns, and praises. This insight allows you to address potential objections in your descriptions and highlight features that customers love. For instance, if multiple customers mention how comfortable a pair of shoes is, you can emphasize this benefit in the description.

The AIDA Model (Attention, Interest, Desire, Action)

The AIDA model is a classic marketing framework that can be applied to writing product descriptions:

• Attention: Start with a compelling headline or the product’s name. This should grab the reader’s attention and make them want to learn more.
• Interest: Build interest by highlighting the unique selling points (USPs) of the product. This could be anything from superior materials to innovative design.
• Desire: Create desire by emphasizing the benefits of the product. Explain how it will improve the customer’s life, solve a problem, or fulfill a need. Use descriptive language that appeals to the senses and emotions.
• Action: Finally, include a clear call-to-action (CTA) that encourages the customer to make a purchase. Phrases like “Buy now,” “Add to cart,” or “Get yours today” can motivate the reader to take the next step.

Creating Scannable Descriptions

Online shoppers often skim through content, so it’s important to structure your descriptions in a way that’s easy to read. Use bullet points to list key features and benefits, and break down the text into digestible sections. Headers, bold text, and white space can also make your descriptions more visually appealing and easier to navigate.

For example, a product description for a smartwatch might include sections like “Key Features,” “How It Works,” and “Why You’ll Love It,” each with a few bullet points that highlight important details.

The Difference Between Features and Benefits

One of the biggest mistakes in product description writing is focusing too much on features and not enough on benefits. Features describe what a product is or what it has, while benefits explain what those features do for the customer. For example, instead of just stating that a jacket is made of waterproof material (feature), explain that it will keep the customer dry and comfortable in the rain (benefit).

To write high-converting eCommerce product descriptions, it’s essential to turn features into benefits. Ask yourself, “Why does this feature matter to the customer?” and use the answer to craft a benefit-driven description.

Creating a Value Proposition

Your product description should clearly communicate why your product is better than the competition. This is your value proposition. It could be anything from superior quality, exclusive features, or a lower price point. Make sure to highlight these unique selling points (USPs) prominently in your description.

For example, if you’re selling organic skincare products, your value proposition might be that your products are made with 100% natural ingredients, free from harmful chemicals. Emphasize this in your descriptions to attract health-conscious consumers.

Using Power Words to Influence Emotions

Words have the power to influence emotions and drive actions. Certain words, known as power words, can make your product descriptions more persuasive and compelling. Words like “luxurious,” “innovative,” “exclusive,” “effortless,” and “guaranteed” can evoke strong emotions and create a sense of urgency.

For instance, instead of saying “This sofa is comfortable,” you might say “This sofa offers luxurious comfort that makes you feel right at home.” The latter is more likely to resonate with potential buyers and encourage them to make a purchase.

Keyword Research and Integration

To ensure your products appear in relevant search results, you need to optimize your product descriptions for search engines. Start by conducting keyword research to identify the primary and long-tail keywords your target audience is using. Tools like Google Keyword Planner, Ahrefs, or SEMrush can help you find these keywords.

Once you’ve identified your keywords, integrate them naturally into your product descriptions. Avoid keyword stuffing, as this can make your descriptions awkward to read and may even result in search engine penalties. Instead, focus on creating a seamless flow where keywords fit naturally within the context.

For example, if your primary keyword is “Ecommerce Product Descriptions,” you might write: “Our guide to crafting high-converting Ecommerce Product Descriptions will help you increase sales and improve customer satisfaction.”

Crafting Meta Descriptions

Meta descriptions are the brief snippets that appear in search engine results under the page title. Although they don’t directly impact SEO rankings, they play a crucial role in influencing click-through rates (CTR). A well-written meta description can entice users to click on your product link over others.

When writing meta descriptions, keep them concise (around 150-160 characters) and persuasive. Include your primary keyword and a clear value proposition to encourage clicks.

For example: “Discover how to write Ecommerce Product Descriptions that boost conversions. Learn best practices and see product description examples that work.”

Optimizing for Voice Search

With the rise of voice-activated devices like Amazon’s Alexa and Google Assistant, voice search is becoming increasingly important in eCommerce. Voice search queries tend to be longer and more conversational, so it’s important to optimize your product descriptions accordingly.

To do this, try to include natural language and question-based phrases in your descriptions. For example, instead of just stating “waterproof jacket,” you might include a phrase like “What makes this jacket perfect for rainy days?” This approach can help your products rank better in voice search results.

Incorporating Customer Reviews and Testimonials

Social proof is a powerful psychological phenomenon where people rely on the actions and opinions of others to make decisions. In eCommerce, customer reviews and testimonials are a form of social proof that can significantly impact purchasing decisions.

Incorporating customer reviews into your product descriptions can add credibility and build trust. Highlighting a few positive reviews or testimonials within the description can reassure potential buyers and encourage them to proceed with their purchase.

For example, you might include a section in your product description that says, “Here’s what our customers are saying:” followed by a few glowing reviews. This not only builds trust but also provides additional information that can help the customer make a decision.

Utilizing Trust Badges and Certifications

Trust badges and certifications are visual cues that signal to customers that your site is secure and your products are trustworthy. These can include SSL certificates, money-back guarantees, free shipping icons, and industry certifications.

Including trust badges in your product descriptions or near the CTA can help reduce buyer anxiety and increase conversions. For instance, a description might end with, “Order now with confidence—our products are backed by a 30-day money-back guarantee.”

Importance of High-Quality Images

While this guide focuses on product descriptions, it’s important to note that visuals play a crucial role in the overall presentation of your product. High-quality images can complement your descriptions by providing a visual representation of the product, making it easier for customers to envision using it.

Make sure your images are clear, well-lit, and showcase the product from multiple angles. Include close-up shots of important features and, if possible, lifestyle images that show the product in use.

For example, if you’re selling a kitchen gadget, include images of the product in action, such as being used to prepare a meal. This helps the customer visualize how the product would fit into their own life.

Videos and Interactive Media

Videos are an incredibly effective way to engage customers and provide a more immersive shopping experience. A product demo video or a 360-degree view of the product can give customers a better understanding of the product, its features, and how it works.

Including a short video in your product description can increase engagement and conversions. For example, a clothing retailer might include a video of a model walking in the dress to show how it moves and fits.

Alt Text for Images

Alt text, or alternative text, is a brief description of an image that helps search engines understand what the image is about. It’s also used for accessibility, allowing visually impaired users to understand the content of the image through screen readers.

When writing alt text, be descriptive and include relevant keywords, but avoid keyword stuffing. For example, instead of “blue dress,” you might write, “A flowing blue summer dress with floral patterns.”

A/B Testing for Product Descriptions

Even the most well-written product descriptions can benefit from testing and optimization. A/B testing involves creating two different versions of a product description and testing them against each other to see which performs better in terms of conversions.

You might test different headlines, formats, or even the inclusion of certain features or benefits. The key is to track key metrics such as click-through rates, time spent on the page, and conversion rates to determine which version is more effective.

For example, if you’re unsure whether to focus on a product’s eco-friendly materials or its durability, you can create two versions of the description—one that emphasizes each—and see which one resonates more with your audience.

Analyzing Customer Behavior and Feedback

In addition to A/B testing, it’s important to regularly analyze customer behavior and feedback to refine your product descriptions. Tools like Google Analytics and heatmaps can provide insights into how customers interact with your product pages, while direct customer feedback can highlight areas for improvement.

If customers frequently ask the same questions or express confusion about a particular feature, consider revising your description to address these concerns. Continuous improvement based on data and feedback is key to maintaining high-converting eCommerce product descriptions.

Crafting high-converting eCommerce product descriptions is both an art and a science. By understanding your target audience, structuring your descriptions effectively, highlighting benefits, and optimizing for SEO, you can create descriptions that not only attract but also convert. Incorporating social proof, engaging visuals, and ongoing testing further enhances the effectiveness of your product pages .

Writing compelling product descriptions is an ongoing process that requires continuous learning and adaptation. As consumer preferences and SEO algorithms evolve, so should your approach to product description writing. Start implementing these best practices today, and watch as your ecommerce product descriptions lead to higher engagement, satisfaction, and, ultimately, sales.

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