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How insight can put climate action at the heart of growth

Insight can play a vital role in the adoption of more sustainable business practices and help drive growth and innovation.

Jonathan Hall

Very demure: Why brands should pursue meaning over meme-ing

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Tim Wragg departs Hall & Partners for Human8

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2020 Top 50 U.S. Market Research and Data Analytics Companies

Diane Bowers

2020 U.S. Top 50 ranking of the research and data analytics industry

A full ranking of the top market research and data analytics companies in the U.S. for 2020

The “2020 Top 50 U.S. Report”—formerly known as “The Gold Report”—is developed by Diane Bowers and produced in partnership with the Insights Association and Michigan State University . The report is also sponsored by the AMA, ESOMAR and the Global Research Business Network . The report includes a ranking of the top 50 companies, a breakdown of trends by Bowers , and an analysis of the market research and analytics industry by Michael Brereton, Melanie Courtright and Reg Baker.

50. RTi Research

Founded: 1979 2019 U.S. revenue: $12.9 million Percent change from 2018: -3% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $12.9 million U.S. employees: 45

In a world awash in data, the challenge is to turn data into something meaningful, something that can be communicated simply and acted upon effectively. RTi Research meets that challenge head-on, turning data into meaning through smart research design, flawless execution and innovative storytelling. Everything the company does is aimed at helping its clients move their ideas and insights through their organizations to influence change.

RTi has conducted research in just about every category in the U.S. and globally. Informed by 40 years of experience across categories and cultures, RTi knows what works and what doesn’t, when to leverage new technology and methods, and when traditional approaches are best.

49. Hypothesis

Founded: 2000 2019 U.S. revenue: $18.3 million Percent change from 2018: -4.7% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $18.3 million U.S. employees: 61

Hypothesis uses insights, strategy and design to help important brands do amazing things. The company specializes in tough questions that take creative, multidimensional approaches, thoughtful strategy and a broad business perspective. Hypothesis’ approach combines inventive consumer-centric qualitative research, advanced analytics, strategic thinking and data visualization. Its award-winning design team translates complex information into compelling, easy-to-understand deliverables to socialize learnings and engage teams.

In 2018, Hypothesis added important new capabilities with the launch of Momentum, a strategy that turns insight into application with downstream marketing and implementation planning. The Momentum team has worked alongside Hypothesis consultants on strategic engagements with clients focused on brand strategy, product development, and led dozens of workshops with senior and C-level executives to socialize insights and ideate on next steps.

In 2019, Hypothesis’ focus on growth continued with its expansion to the Midwest and establishment of its Chicago office. From this office, the company will be able to service new and current clients in the Midwest and on the East Coast.

48. Bellomy Research

Founded: 1976 2019 U.S. revenue: $21 million Percent change from 2018: 1.4% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $21 million U.S. employees: 116

Bellomy is a privately held, family-owned, full-service market intelligence company. Bellomy focuses on driving successful business outcomes through the design and delivery of solutions that yield deeper customer understanding. The company surrounds its clients’ business challenges with an unparalleled mix of knowledge and experience, marketing science and proprietary research technology.

Bellomy’s work involves both B2C and B2B environments—with qualitative and quantitative insight solutions spanning market segmentation, customer experience and journeys (including digital user experiences), brand equity, product innovation, shopper insights, marketing optimization, social research platforms and research technology. Bellomy works with clients across a broad range of categories and industries including consumer packaged goods, financial services, automotive, retail, restaurant and hospitality, telecommunications and technology, apparel and textiles, utilities, healthcare, insurance and home improvement.

Bellomy serves as an extension of its clients’ marketing research and customer experience departments by integrating a broad set of capabilities and areas of expertise, including segmentation, customer (and digital experience), shopper insights, social research platforms, brand equity, product innovation and marketing optimization. In addition, Bellomy clients leverage SmartIDEAS, the firm’s enterprise consumer knowledge and insight platform.

47. Edelman Intelligence

Founded: 1999 2019 U.S. revenue: $21 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: $11.5 million Percent from outside U.S.: 35.4% 2019 worldwide revenue: $32.5 million U.S. employees: 131

Edelman Intelligence (EI) is the global research and analytics consultancy of Edelman, the world’s largest global communications firm. Based in New York, with employees in 18 offices internationally, EI houses more than 200 consultants, strategists, researchers, data scientists, data visualization specialists and analysts worldwide. Its specialists are method-agnostic and leverage the best of primary and secondary research, advanced analytics and business science to solve business and communications issues for its clients. EI’s offering spans the full spectrum of client needs, from mapping the current environment and targeting key audiences, to optimizing content and measuring business impact.

EI partners with early-stage start-ups and Fortune 100 companies alike, providing strategic research, analytics, and insights-based marketing and communications counsel for a broad range of stakeholders and scopes, including government and public affairs, corporate reputation and risk strategy, crisis and issues management, employee experience and talent advisory, executive positioning, strategic communications and public relations, marketing and branding strategy, customer experience and insights, mergers, acquisitions and market entry strategy and more.

Key accomplishments in 2019 included advancement of its Edelman Trust Management (ETM) capabilities, including an evolution of its offering focused specifically on providing guidance for measuring and building trust in brands. Developed building from its 20-plus years studying trust through the Edelman Trust Barometer and the initial iteration of ETM (which explores corporate trust), this proprietary model for brand trust measurement was created in partnership with renowned academics from Harvard Business School and INSEAD, Edelman Brand experts and external marketing thought leaders. In recent months, this model has been engineered to consider fundamental transformations to consumer/brand relationship dynamics that the COVID-19 pandemic has accelerated.

46. KS&R

Founded: 1983 2019 U.S. revenue: $21.7 million Percent change from 2018: -1.4% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 14.2% 2019 worldwide revenue: $25.3 million U.S. employees: 100

KS&R is a privately held strategic consultancy and full-service marketing research company. For nine consecutive years, KS&R has received the highest Gold Index composite score of any provider in the Prevision/Inside Research survey of marketing research buyers. This is a testament to the company’s passion for excellence and client-first business philosophy—wherein KS&R empowers its clients with timely, fact-based insights so they can make smarter decisions and be confident in their actions.

KS&R creates and executes global custom market research solutions for some of the best-known corporations in the world in more than 100 countries and 50 languages. It has extensive and diverse industry experience with particular strength in healthcare (pharma and device), technology, entercom, transportation, professional services, and retail and e-commerce. Team members often include business strategists with client-side experience and deep industry knowledge.

In 2019, KS&R leveraged its expansive network of pharmacy panels to build world-class capabilities for pharma inventory measurement and healthcare insights. Its marketing scientists have driven marked advances in pricing decision support, which have now been validated by positive in-market results. KS&R expanded its portfolio to include insights fusion across multiple channels of content (primary research, social media, web-based information, etc.). And finally, it introduced its KS&R Win-Loss program that provides actionable insights for how organizations can improve their value proposition and sales performance to close more deals.

Founded: 1911 2019 U.S. revenue: $22.7 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $22.7 million U.S. employees: 78

NAXION guides strategic business decisions globally in healthcare, information technology, financial services, energy, heavy equipment and other B2B markets, drawing on depth of marketing experience in key verticals and skilled application of sophisticated and inventive methodologies. The firm’s NAscence Group helps life science innovators develop commercialization strategy through clinical trials design and selection of target indications, forecasting, brand planning and other research-based consulting services.

Engagements routinely include market segmentation, opportunity assessment and innovation, demand forecasting and pricing, positioning, brand health, market monitoring and lifecycle management. The firm deploys multiple data streams including primary research (qualitative and quantitative), secondary data, customer databases and other complex datasets to develop an integrative perspective on business problems. The firm also builds custom panels for B2B markets.

Project leaders with sector experience and research proficiency are supported by in-house methodologists and a wide portfolio of advanced analytic tools, including proprietary modeling services and software, all of them highly customized. The firm continues to invest significant resources in intellectual capital to enhance enterprise decision support with cutting-edge methods, including specialized “small data” choice models, new predictive techniques using big data and brand-customized text analytics. Its Farsight suite supports the building of highly dynamic models capable of producing forecasts for complex market scenarios, including paradigm-shift technologies, and gives market monitoring programs a forward-looking perspective that guides timely market interventions. Other services include litigation and regulatory support, often involving expert testimony in cases involving trademark confusion, deceptive advertising and brand equity. NAXION’s strong commitment to operational excellence is reflected in ISO certification and in-house operations capabilities to deliver exceptional levels of quality control.

Founded: 1991 2019 U.S. revenue: $24.2 million Percent change from 2018: -3.6% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $25.4 million U.S. employees: 144

Gongos is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy and customer experience groups, Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them better than anyone else.

From product innovation to portfolio management, customer experience to consumer journeys, pricing strategies to marketing optimization, and trend analysis to predictive modeling, Gongos provides both outside-in and inside-out approaches across organizations to drive greater customer attraction, retention and lifetime value.

Gongos further serves as a translator to help cross-functional teams fuel the competency to gain and apply consumer wisdom, transform decisions into action and navigate organizational change. Coalescing enterprise data with primary research and curating insights for multiple audiences further empowers stakeholders to achieve greater ROI by ensuring information is designed to influence actions and behaviors from executives to the frontline.

Gongos’ consultative tools stem from change management principles that help organizations navigate the transformation often necessary to create a more outside-in perspective as they reorient around the customer. Gongos’ approaches to engage multiple audiences include communication strategies and tactics grounded in frameworks such as its adoption-to-advocacy model and human-centered design.

43. Maru/Matchbox **

Founded: 2016 2019 U.S. revenue: $28 million Percent change from 2018: 3.7% 2019 non-U.S. revenue: $14 million Percent from outside U.S.: 33.3% 2019 worldwide revenue: $42 million U.S. employees: 150

Maru/Matchbox began disrupting the market research industry in 2000. Powered by proprietary technology, its expert teams are deeply invested in key sectors of the economy, including consumer goods and services, financial services, retail, technology, healthcare, public services, and media and entertainment. Maru/Marchbox provides organizations with the tools and insights to connect with the people that matter most, so they can build and maintain a competitive advantage.

In 2019, Maru/Matchbox released a series of innovative research solutions.

Digital Media Measurement is a campaign evaluation approach that enables clients to better understand how content, channels and brands interact to deliver effective communication.
Creative Insight measures people’s implicit and explicit responses to advertising, giving clients a complete picture of how their ad is working. It is designed to evaluate any type of ad or brand communication, across all channels, with best-in-class benchmarks.
Lissted analyzes how members of communities relevant to clients react to content, tweets and even websites.
Brand Emotion utilizes visual semiotics to identify and leverage the emotional profile of a brand.

Maru/Matchbox continues to demonstrate innovation and thought leadership through relentless publication of articles and whitepapers.

42. Chadwick Martin Bailey (CMB)

Founded: 1984 2019 U.S. revenue: $28.7 million Percent change from 2018: 20.6% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $28.7 million U.S. employees: 90

CMB is a research and strategy firm, helping the world’s leading brands engage, innovate and grow amid deep disruption. The company leverages the best of advanced analytics, consumer psychology and market strategy to tackle critical business initiatives, including market identification, segmentation, brand health, loyalty and advocacy, and product and service development.

For more than 35 years, CMB has helped the most successful brands and their executives give voice to their market through a relentless business decision focus, creative problem-solving and storytelling, deeply consultative approach and flawless execution. With dedicated financial services, media and entertainment, tech and telecom, retail and healthcare practices, CMB’s expert teams understand the complex and evolving technological, social, cultural and economic forces that drive disruption and create opportunity.

In 2020, CMB continued its growth trajectory, including building expertise in gaming and digital platforms and expanding its qualitative and advanced analytics teams. A thought leader in the application of consumer psychology to real world business issues, CMB conducted self-funded research among tens of thousands of consumers to capture the four core benefits that motivate decision-making—identity, emotion, social and functional—providing an in-depth look at more than 80 global brands. Further self-funded research explored the accelerating journey and path to purchase of today’s gamers.

41. Screen Engine/ASI

Founded: 2010 2019 U.S. revenue: $33 million Percent change from 2018: 10% 2019 non-U.S. revenue: $1.9 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $34.9 million U.S. employees: 132

Screen Engine/ASI is a research-based consumer insights firm that stands for delivering its entertainment and media clients actionable insights and recommendations, not simply data. SE/ASI strives to help clients mitigate risk and maximize the potential for success. Through its Motion Picture and TV Groups, SE/ASI works across all distribution platforms for both domestic and internationally produced content.

The company is centered on assessing the “abilities” of content as it migrates from the earliest stages of development through multi-channel distribution. The Motion Picture Group is the leader in traditional and digital in theater and online recruited audience screenings. Offerings also include PostTrak, a syndicated domestic and international in-theater exit poll, and ScreenExperts, an early assessment of critical response, creative ad testing, positioning and brand studies, custom work, and location-based and online focus group research. A cross-platform team within this group works with home entertainment, over-the-top and gaming clients.

The TV group is the leader in location-based ViewTrac dial testing of pilots, programs and ongoing series and conducts online dial testing as well. Other offerings include location-based and online focus groups, promo testing, positioning and brand studies, and a variety of custom studies including custom trackers. SE/ASI syndicates Tracktion trackers including a TV tracker, a theatrical movie tracker, a home entertainment tracker and a premium video-on-demand tracker. All groups work in the company’s media lab equipped for biometric and new technology research. When appropriate, SE/ASI engages in advanced analytics techniques including, but not limited to, segmentation, conjoint, maxdiff and TURF analysis.

40. MarketVision Research

Founded: 1983 2019 U.S. revenue: $33.2 million Percent change from 2018: 2.5% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $33.2 million U.S. employees: 140

MarketVision Research is a full-service marketing research firm, providing clients with actionable insights about their markets, customers, brands and products. Research areas of focus include product and portfolio development, pricing, branding, segmentation and customer experience. The company offers a full suite of quantitative and qualitative research capabilities and works across industry groups. These include:

Optimization and discrete choice modeling as it applies to product and service development, branding, packaging and pricing.
Online communities that are managed and developed entirely in-house with a focus on improving participant engagement and with additional support for mobile participation.
Hybrid research, which uses 20 in-house moderators, along with marketing science professionals and global project managers, to facilitate qualitative and quantitative research seamlessly.

39. The Link Group

Founded: 1994 2019 U.S. revenue: $34.2 million Percent change from 2018: 23.9% 2019 non-U.S. revenue: $0.3 million Percent from outside U.S.: 0.9% 2019 worldwide revenue: $34.5 million U.S. employees: 85

The Link Group executes research for Fortune 500 firms in the healthcare, retail, CPG and finance industries across both qualitative and quantitative methodologies and around the globe. TLG attributes its success to its core business philosophy: smarter research and better service. Its commitment to smarter research has allowed the company to take a creative, custom approach to its clients’ business needs that results in actionable and insightful reports. TLG delivers better service by maintaining a consistent research team across projects, allowing the team to anticipate and respond to client needs. This business philosophy has resulted in 99% of revenue coming from repeat clients.

This past year, TLG has continued to hone its research approaches to help elevate traditional research methods. For its messaging and positioning work, TLG developed a framework that triangulates quantitative survey data to determine how well messaging concepts will activate, communicate and engage the customer. In its segmentation studies, TLG blends science and art to create models that align with the client’s brand strategic vision by creating differences that are meaningful and actionable from a marketing perspective. TLG has leveraged its knowledge of behavioral economics to develop a validated, proprietary quantitative methodology—LinkEQ—that allows the company to reveal latent emotional associations.

Founded: 1983 2019 U.S. revenue: $34.3 million Percent change from 2018: -1.2% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 3.4% 2019 worldwide revenue: $35.5 million U.S. employees: 233

SSRS is a full-service market and survey research firm led by a core of dedicated professionals with advanced degrees in the social sciences.

SSRS surveys support numerous media and academic partners looking to report on public attitudes and beliefs about a wide range of salient issues such as elections and public policy. SSRS is the polling partner for CNN, and conducts public opinion polling for ABC News, The Washington Post, Politico and CBS News.

Beyond national polls, SSRS regularly conducts research at a state level, and among subpopulations such as Latinos and political partisans, and specializes in reaching hard-to-reach and low-incidence populations. SSRS has extensive experience in public policy, public affairs and health policy research. Since the Affordable Care Act was signed into law, SSRS has completed numerous studies surrounding its implementation and assessing Americans’ attitudes and experiences with the law.

Since 2016, SSRS conducts the monthly Kaiser Family Foundation Health Tracking Poll. SSRS is well-known for its weekly telephone Omnibus poll. The firm also offers the SSRS Opinion Panel, which allows clients to conduct probabilistic surveys quickly at low cost. The SSRS/Luker on Trends Sports Poll is the first and longest-running tracking study focusing on sports in the U.S.

37. BVA Group **

Founded: 1970 2019 U.S. revenue: $36 million Percent change from 2018: 2.6% 2019 non-U.S. revenue: $147 million Percent from outside U.S.: 80.3% 2019 worldwide revenue: $183 million U.S. employees: 120

BVA Group is a fast-growing research and consulting firm, an expert in behavioral science, ranked in the top 20 worldwide agencies. BVA brings data to life and converts deep understanding of customers and citizens into behavior change strategies. BVA operates both for public and private clients with methodologies fueled by data science and behavioral science.

Its FMCG specialist—PRS IN VIVO—is a global leader in packaging and shopper research. PRS IN VIVO helps consumer marketers to succeed through:

In-store and online studies to better understand shopper behavior, in both physical and e-commerce shopping contexts.
Qualitative studies to develop, screen and refine new product, packaging and merchandising concepts.
Quantitative studies to pre-test and quantify new packaging, merchandising and display systems (for physical stores and e-commerce).
Volume forecasting and product testing for both innovations and brand restages.
“Nudge” initiatives to facilitate behavioral change, create new consumer habits and drive category growth.

BVA Group is a European leader in customer experience research. More than 100 leading brands use BVA’s behavioral insights to provide seamless shopper journeys and design successful new products and services, including solutions from its multi-awarded Global Nudge-Unit.

36. radius | illumination

Founded: 1960 2019 U.S. revenue: $42 million Percent change from 2018: — 2019 non-U.S. revenue: $1 million Percent from outside U.S.: 2.3% 2019 worldwide revenue: $43 million U.S. employees: 127

Radius│illumination is the product of a merger between Radius Global Market Research and Illumination Research in 2018. Together, it’s one of the largest independent custom insights providers in the world. Its focus is on guiding brands at critical points along their growth journey, tackling issues such as identifying compelling innovations, creating relevant customer segmentations and developing strategies for deeper loyalty and engagement.

Radius | illumination partners with Fortune 500 leaders as well as challenger, disruptor and emerging brands in the U.S., Europe, Asia and the Middle East. Its top sectors include financial services, personal care, healthcare and pharmaceuticals, technology, home improvement and durables, media and entertainment, packaged foods, beverage, retail and transportation.

Its 2020 initiatives to fuel brand growth for its clients include:

Provide agile and robust solutions such as InnovationSprint to accelerate new product and service development.
Increase its information design capabilities so clients can easily take action on the results.
Focus on driving deeper insights by combining its advanced analytics strength with immersive customer understanding in its designs.
Expand solutions through the integration of new technologies and behavioral approaches.

35. Market Force **

Founded: 2005 2019 U.S. revenue: $50 million Percent change from 2018: 2% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 12.3% 2019 worldwide revenue: $57 million U.S. employees: 375

Market Force Information provides location-level customer experience management solutions to protect clients’ brand reputation, delight their customers and make them more money.

Market Force operates at scale across the globe. Each month, the company:

Completes more than 100,000 mystery shops.
Collects, processes and analyzes millions of employee and customer experience surveys.
Manages more than 100,000 inbound calls to its contact center.
Hosts more than 1 million user logins on its KnowledgeForce reporting platform.

Market Force’s multi-location solutions provide a robust framework for measuring and improving operational excellence, customer experience and financial KPIs. Measurement channels include mystery shopping, customer experience surveys, contact center calls, social media and employee engagement surveys via the KnowledgeForce technology platform and Eyes:On mobile app. Market Force employs predictive analytics to determine what matters most and the ROI for investing in improvements. The firm takes a dual-headed approach to market research services (e.g., customer segmentation, attitude trial and usage studies and custom research projects) and strategic advisory services to design and implement effective measurement systems and improve performance.

Founded: 1991 2019 U.S. revenue: $52 million Percent change from 2018: 4% 2019 non-U.S. revenue: $6 million Percent from outside U.S.: 10.3% 2019 worldwide revenue: $58 million U.S. employees: 400

As a leading customer experience management firm, SMG helps clients get smarter about their customers and employees to drive changes that boost customer loyalty and improve business performance. SMG combines technology and services to collect, analyze and share feedback and behavioral data, so it’s easier for clients to deliver and activate customer insights across their enterprise.

SMG partners with more than 350 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster and outperform competitors. SMG is a technology-enabled research firm with a global footprint—evaluating more than 150 million surveys annually, in 50 languages across 125 countries.

Strategic solutions include omniCXTM, Brand Research and Employee Engagement. SMG’s omniCX solution uses multiple research methodologies in capturing solicited and unsolicited consumer feedback across in-store, online, contact center and social channels. Results are aggregated and reported via smg360TM—a real-time, role-based reporting platform providing access to all customer and related data.

SMG’s research professionals partner with clients to derive business-changing insights. Within Brand Research, SMG offers traditional brand tracking as well as access to dynamic customer and competitor data through market intelligence tool BrandGeek. Fueled by SurveyMini—SMG’s location-based mobile research app—BrandGeek contains consumer feedback and behavioral data relating to more than 4,500 brands across more than 500,000 locations.

33. Hanover Research

Founded: 2003 2019 U.S. revenue: $52.7 million Percent change from 2018: 14.1% 2019 non-U.S. revenue: $2.6 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $55.3 million U.S. employees: 358

Hanover Research is a brain trust designed to level the information playing field. Hanover is made up of hundreds of researchers who support thousands of organizational decisions every year. One of the industry’s fastest-growing companies, Hanover attributes this market success to its unique positioning as the only firm that provides tailored research through an annual, fixed-fee model.

Hanover serves more than 1,000 organizations and companies worldwide from established global organizations, to emerging companies to educational institutions. Hanover’s research informs decisions at any level and across any department capitalizing on the exposure to myriad industries and challenges.

Founded in 2003, Hanover operates on an annual fixed-fee model, and partnership provides its clients with access to a team of high-caliber researchers, survey experts, analysts and statisticians with diverse skills in market research, information services and analytics. There is no limit on the type of challenge that can be asked for on the quantitative and qualitative approaches Hanover uses to deliver solutions—most of which are very difficult to replicate internally.

Hanover’s custom research services include:

Secondary research: market segmentation and evaluation; labor and demographic trends and forecasts; vendor and product reviews; best practices reports.
Survey: survey design, administration and analysis; open-ended response coding.
Qualitative primary research: focus group design and administration; in-depth interview design, outreach, administration and analysis.
Data analysis: data segmentation and mining; conjoint analysis; linear regression; descriptive and predictive analytics; data forecasting and modeling.

32. Directions Research

Founded: 1988 2019 U.S. revenue: $54.2 million Percent change from 2018: 17.8% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $54.2 million U.S. employees: 181

Independently recognized as one of the leading business decision insight firms in the nation, Directions Research combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues. Directions and SEEK routinely combine primary and connected data from multiple sources to create holistic and actionable analytic stories for their clients. Through digital dashboards, infographics, written reports and other unique visualizations, the firm communicates its knowledge in a manner that is right for today’s leaders.

Directions and SEEK excel in innovation, optimization, customer and brand experience, brand strategy, strategic business intelligence and visualization across a wide range of industries. The firm offers B2C and B2B services globally, surveying audiences using a broad selection of data collection techniques and combining those insights with existing client knowledge. Directions’ and SEEK’s staff have an excellent mix of client- and supplier-side experience. The organization allows senior researchers to work with clients on a day-to-day basis.

SEEK (acquired in 2018) is a qualitative insight and innovation consultancy, operating as an independent but connected division of Directions. SEEK empathically connects brands with the humans they serve, transforming the brand-to-consumer relationship into a human-to-human one. The SEEK approach builds brand advocacy for clients with the human-centric approach to innovation, activating empathy as an innate problem-solving capability.

31. Fors Marsh Group (FMG) *

Founded: 2002 2019 U.S. revenue: $57.5 million Percent change from 2018: 22.1% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $57.5 million U.S. employees: 263

FMG applies behavioral and data science to improve organizational processes, business solutions and customer experiences. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy and consumer.

FMG’s work for its clients wins industry and federal awards. FMG has been named as a top market research company by GreenBook and the American Advertising Federation and has been named to the American Marketing Association’s list of top market research companies in the U.S. for five consecutive years. FMG was also a finalist for the American Council for Technology and Industry Advisory Council’s Igniting Innovation 2018 award for creating an innovative e-learning program that improved program awareness and usability for the General Services Administration’s Center for Acquisition Professional Excellence.

For 2019 and beyond, FMG is focused on continuing this momentum and expanding in important areas. In its human capital practice, FMG is furthering its work in the cybersecurity industry to help the Department of Defense attract top cyber talent and to protect the nation’s infrastructure. FMG is also expanding its efforts in public service recruiting through new partnerships with the U.S. Army, U.S. National Guard and AmeriCorps. The company is proud that its partnership with these institutions will help shape the future of the U.S. For its health division, FMG is leveraging its deep experience in health communications to fight the opioid crisis by reducing stigma and removing barriers that victims face in receiving help—potentially one of the biggest challenges facing America today.

30. National Research Group (NRG) **

Founded: 1978 2019 U.S. revenue: $59 million Percent change from 2018: 1.7% 2019 non-U.S. revenue: $4 million Percent from outside U.S.: 6.3% 2019 worldwide revenue: $63 million U.S. employees: 200

National Research Group, acquired by Stagwell Media from Nielsen in 2015, is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to NRG for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers bold insights for storytellers everywhere.

Some agencies specialize in qual, others focus on quant—but NRG connects the two disciplines with hybrid teams expert in both modalities. The company is a one-stop, custom consultancy that tailors its approach to solve clients’ biggest challenges.

The foundation of NRG’s qualitative work is a team of passionate, subject matter experts who connect deeply with consumers in any environment. NRG uses qual to discover the subconscious drivers that fuel our quantitative truths. Its quantitative work is anchored in sophisticated techniques with a focus on agility, creativity and rigor. NRG is method-agnostic and works collaboratively with its clients to solve complex problems in a simple way.

29. Cello Health * **

Founded: 2004 2019 U.S. revenue: $64.5 million Percent change from 2018: 23.3% 2019 non-U.S. revenue: $58.5 million Percent from outside U.S.: 47.6% 2019 worldwide revenue: $123 million U.S. employees: 260

Cello Health consists of four global capabilities that enable the company to offer best-in-class services and an integrated partnership approach to its clients. This unique mix of capabilities, combined with its collaborative approach, results in a unique fusion of expertise, providing powerful advisory and implementation solutions.

Cello Health Insight is a global marketing research company, providing business intelligence to the healthcare and pharmaceutical sectors. Cello Health Insight specializes in getting to the heart of its clients’ questions, using a large pool of creative and academic resources and providing design of materials and deliverables through a hand-picked project team—selected to best meet the needs of each individual project.
Cello Health Consulting is the strategic consulting arm of Cello Health, focused on delivering business results by unlocking the potential within organizations, people, assets and brands. Cello Health Consulting works alongside clients to create practical solutions that ensure buy-in and build relationships.
Cello Health Communications combines science, strategy and creativity to unlock the potential of brands and assets. Its services underpin differentiated positioning and deliver brand optimization, focusing on multiple areas of development and launch, through commercial maturity.
Cello Signal is a full-service digital capability bringing impactful messages alive in communications campaigns, content and film.

28. Macromill Group **

Founded: 2000 2019 U.S. revenue: $68.5 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $260 million Percent from outside U.S.: 79.1% 2019 worldwide revenue: $328.5 million U.S. employees: 275

Macromill Group is a rapidly growing global market research and digital marketing solutions provider bringing together the collective power of its specialist companies to provide innovative data and insights that drive clients’ smarter decisions. Macromill’s industry-leading digital research solutions deliver rapid and cost-effective solutions to the challenges businesses face today.

The group’s leading business units are Macromill and MetrixLab. Macromill stands at the forefront of innovation, delivering unique marketing solutions. It offers exclusive access to the highest-quality online panels with more than 2 million members. Using its self-developed platform AIRs, Macromill provides full-service online research including automated survey creation and completion, data tabulation and analysis. Today, its business portfolio includes services such as offline quantitative research, mobile research, point-of-service database research (QPR), digital marketing (Accessmill), a DIY survey platform (Questant) and more.

Metrixlab turns data from online surveys, social media, mobile devices and enterprise systems into valuable business information and actionable consumer insights. This helps leading companies drive product innovation, brand engagement and customer value. Owned and group panels provide expansive access to global respondents in mature and emerging markets. Its teams deliver strategic and tactical decision support by pushing the boundaries of data analysis innovation, combining cutting-edge technology with data science and proven marketing research methodologies. Clients across the globe rely on the company’s hyper-efficient data and insights ecosystem to deliver fast and affordable results.

27. C Space **

Founded: 1999 2019 U.S. revenue: $70 million Percent change from 2018: 2.9% 2019 non-U.S. revenue: $18 million Percent from outside U.S.: 20.5% 2019 worldwide revenue: $88 million U.S. employees: 354

C Space, part of the Interbrand Group, is a global customer agency that marries art and science to create rapid customer insight and business change.

C Space works with some of the world’s best-known brands—such as Walmart, Samsung, IKEA and more—to build customers into the ways companies work and deliver on customer-inspired growth. By building real, ongoing relationships with customers—online and in-person—brands can stay relevant, deliver superior experiences, launch successful products and build loyalty. Through its “customer as a service” approach of research, consulting and communications, C Space helps businesses minimize risk and maximize growth.

The company integrates customers into the ways its clients work. By bringing stakeholders together around the customer, C Space’s clients create greater clarity and alignment in the actions that will most effectively drive customer growth.

C Space’s customized programs are tailored based on specific business needs and include private online communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. C Space continues to invest in its people, existing capabilities like data and analytics, as well as new initiatives.

26. Engine Insights**

Founded: 2004 2019 U.S. revenue: $71 million Percent change from 2018: 4.4% 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 38.3% 2019 worldwide revenue: $115 million U.S. employees: 240

Engine is a new kind of data-driven marketing solutions company. Powered by data, driven by results and guided by people, Engine helps its clients make connections that count—leading to bottom-line growth, an inspired workplace and business transformation.

Engine Insights (formerly ORC International) connects traditional market research with cutting-edge products to deliver clients a 360-degree view of their customers, employees and markets. Engine’s extended suite of solutions and products are designed to support business growth, from helping clients understand and outperform the competition to operationalizing both survey and behavioral data to identify, attract, engage and retain their audiences.

Engine Insights’ client services and products include custom research and omnibus surveys; customer experience, customer retention and brand engagement studies; and data management and data analytics.

These services help clients:

Think beyond products and services to drive business revenue.
Use insights to inform more relevant messaging and creative.
Get a complete 360-degree view of their customers.
Segment audiences for better targeting.
Develop the perfect product and take it to market.
Create unique experiences that engage their customers and keep them loyal for a lifetime.
Build an internal culture that attracts, retains and engages the best talent.

Founded: 1931 2019 U.S. revenue: $71.1 million Percent change from 2018: 9% 2019 non-U.S. revenue: $6.9 million Percent from outside U.S.: 8.8% 2019 worldwide revenue: $78 million U.S. employees: 253

Since 1931, Burke has consistently redefined expectations in the marketing research industry. From segmentation to customer engagement programs, product innovation and brand tracking, Burke prides itself on designing and executing objectives-driven quantitative and qualitative research. Working across a variety of industries, Burke helps its clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile to integrated strategic decision support.

Today, Burke continues to push the boundaries of what marketing research can be, seamlessly uniting research, strategy and education. Backed by Seed Strategy—its strategic consulting subsidiary—Burke has the capabilities to support its clients throughout every phase of the product or service life cycle, with expertise in strategy, innovation, branding and marketing. In addition, Burke provides comprehensive training on research fundamentals and best practices through the Burke Institute—its dedicated education division and the industry’s leader in research and insights training. Wherever its clients find themselves on the path to success, Burke is uniquely equipped to help them move forward with clarity, confidence and purpose.

Continuing its long tradition of research innovation, Burke recently unveiled two new offerings: Geode|AI, an integrated insights system that analyzes multiple data sources to uncover patterns, relationships and critical insights that are often hidden; and Quantiment, a robust machine-learning solution that jointly extracts richer insights from structured and unstructured data.

24. YouGov *

Founded: 2000 2019 U.S. revenue: $76.8 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $107.5 million Percent from outside U.S.: 58.3% 2019 worldwide revenue: $184.3 million U.S. employees: 212

YouGov is a global provider of analysis and data generated by consumer panels in 42 markets. Its core offering of opinion data is derived from the proprietary YouGov Global Panel of more than 9 million people. The YouGov Global Panel provides the company with thousands of data points on consumer attitudes, opinions and behavior. YouGov captures these streams of data in the YouGov Cube, its unique connected data library that holds more than 10 years of historic single-source data. In 2019, YouGov panelists completed more than 25 million surveys.

YouGov’s data-led offering supports and improves a wide spectrum of marketing activities of a customer base, including media owners, brands and media agencies. YouGov works with some of the world’s most recognized brands.

Its syndicated data products include the daily brand perception tracker, YouGov BrandIndex and the media planning and segmentation tool YouGov Profiles. Its market-leading YouGov RealTime service provides a fast and cost-effective solution for reaching nationally representative and specialist samples. YouGov’s Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist teams to meet users’ specific requirements. YouGov data is delivered through Crunch, the most advanced analytics tool for research data, combining fast processing with drag-and-drop simplicity. YouGov has a strong record for data accuracy and innovation.

23. Phoenix Marketing International

Founded: 1999 2019 U.S. revenue: $77 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $4.5 million Percent from outside U.S.: 5.5% 2019 worldwide revenue: $81.5 million U.S. employees: 343

Global advertising and brand specialist Phoenix Marketing International operates in all major industries, utilizing modern technology, innovative research techniques and customized approaches to help clients elevate their brand, refine their communications and optimize their customer experience.

With the launch of Phoenix’s AdPi Brand Effect Platform, clients now have access to continuous advertising measurement and performance improvement insights through a single platform, providing the ability to analyze their campaigns at any stage in the advertising life cycle, and the flexibility to draw upon each piece as needed. Through more than 20 years of experience and testing thousands of ads per month, Phoenix developed 19 category-specific ad measurement models that uncover the drivers and creative attributes that explain the “whys” behind an ad’s creative performance, with forward-looking estimates for ad memorability and brand linkage.

Phoenix continues to evolve its CX solution, launching Competitive Customer Experience, a measurement of how consumers perceive their overall experience with a brand, including key touchpoints along the journey. Grounding recent experiences with a client’s brand, competitor brands and non-categorical benchmarking, Phoenix is able to evaluate brand opinion, understand what drives great CX outside of the category, focus on emotional drivers of brand CX, and provide an external view of culture, consistency and brand promises.

22. Concentrix **

Founded: 1983 2019 U.S. revenue: $95 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $130 million Percent from outside U.S.: 57.8% 2019 worldwide revenue: $225 million U.S. employees: 253

Concentrix is a wholly owned subsidiary of SYNNEX Corp., specializing in technology-enabled customer engagement and improving business performance for clients around the world. With more than 225,000 staff in more than 40 countries, Concentrix provides services to clients in 10 industry verticals: automotive, banking and financial services, insurance, healthcare, technology, consumer electronics, media and communications, retail and e-commerce, travel and transportation, energy and the public sector.

The Concentrix Voice of the Customer solution combines technology with experience management services provided by its in-house team of hundreds of CX professionals.

Powered by analytic tools and artificial intelligence, its customer feedback platform ConcentrixCX helps companies listen, analyze and act on omnichannel customer feedback at any point in the customer journey, at scale. Features include data capture and integration, real-time reporting and analytics, and coaching and employee engagement tools. Concentrix continues to invest in enhanced platform functionality—for example, multi-source data expansion of its proprietary text analytics engine, including structured and unstructured customer feedback sources such as surveys, social, messaging, complaints and email. New digital data collection capabilities include a conversational feedback bot and embedded micro-journey surveys.

Concentrix experience management services range from program management to strategic advisory services and are custom tailored to free clients’ internal teams to focus on transformational impact. Its CX experts specialize in quantitative and qualitative techniques, delivering data-driven insights through solutions such as survey design, relational loyalty research, CX journey analytics, digital channel optimization, customer segmentation, customer effort assessment and integrated CX analytics.

21. Escalent

Founded: 1975 2019 U.S. revenue: $97.1 million Percent change from 2018: -3.4% 2019 non-U.S. revenue: $5.5 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $102.6 million U.S. employees: 352

Escalent is a human behavior and analytics firm specializing in industries facing disruption. The company transforms data and insights into an understanding of what drives human behavior, and it helps businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation.

Escalent specializes in automotive and mobility, consumer and retail, energy, financial services, health, technology and telecommunications. Focusing on select industries allows Escalent to function as a trusted business partner who knows the challenges its clients face and understands how to engage their most valuable audiences.

Escalent has three centers of excellence: Qualitative Research combines emerging technologies, anthropology and ethnography to tap into human insights that reveal real needs and potential; Marketing & Data Sciences combine survey, behavioral, transactional and third-party data to solve tough research challenges; and Insight Communities provides private, online platforms for brands to engage with groups of stakeholders to quickly and easily draw insights.

20. dunnhumby **

Founded: 2001 2019 U.S. revenue: $100 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 77% 2019 worldwide revenue: $435 million U.S. employees: 230

Dunnhumby is a customer science company that analyzes data and applies insights for almost 1 billion shoppers across the globe to create personalized customer experiences in digital, mobile and retail environments. Its strategic process, proprietary insights and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. Dunnhumby uses data and science to understand customers, then applies that insight to create personalized experiences that build lasting emotional connections with retailers and brands. It’s a strategy that demonstrates when companies know and treat their customers better than the competition, they earn more than their loyalty—they earn a competitive advantage.

Dunnhumby was established in the U.S. to help retailers and manufacturers put the customer at the heart of their business decisions. Analyzing data from millions of customers across the country, dunnhumby enables clients to use this insight to deliver a better shopping experiences and more relevant marketing to their customers.

By putting best customers at the center of every decision, dunnhumby’s approach delivers measurable value, competitive edge and even more customer data to fuel ongoing optimization, setting clients up for long-term success.

Dunnhumby serves a prestigious list of retailers and manufacturers in grocery, consumer goods, health, beauty, personal care, food service, apparel and advertising, among others. Clients include Tesco, Procter & Gamble, Coca-Cola, Macy’s and PepsiCo.

19. Informa Financial Intelligence**

Founded: 2016 2019 U.S. revenue: $107 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $36 million Percent from outside U.S.: 25.2% 2019 worldwide revenue: $143 million U.S. employees: 500

Informa Financial Intelligence is a leading provider of business intelligence, market research and expert analysis to the financial industry. The world’s top global financial institutions and banks look to Informa Financial Intelligence for its authority, precision and forward-focused analysis.

Informa Financial Intelligence consists of key research, analysis and industry experts, such as Informa Research Services, EPFR Global, Informa Global Markets, iMoneyNet, Informa Investment Solutions, eBenchmarkers and Mapa Research.

Informa Financial Intelligence provides fund and wealth managers, traders, insurers, analysts, and investment and retail bankers with the intelligent advantage to make informed decisions, understand past trends, forecast future performance, drive profitability and increase returns.

Because of their strong background in the financial industry, the research teams of Informa Financial Intelligence are highly qualified to help financial institutions with their market research needs. Informa’s researchers are experts in benchmarking studies, competitive intelligence, new product development and usability testing, customer and member satisfaction and loyalty research, brand and advertising awareness research, and mystery shopping services for sales and service quality evaluation, legal and match pair testing, compliance, discrimination and misleading sales practices testing. Informa is considered a leader in the use of market research to limit the risk associated with allegations of discrimination, UDAAP (unfair, deceptive, or abusive acts or practices), predatory lending and misleading sales practices.

18. NRC Health

Founded: 1991 2019 U.S. revenue: $113 million Percent change from 2018: 10.8% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 3.1% 2019 worldwide revenue: $128 million U.S. employees: 448

NRC Health (formerly National Research Corp.) has helped healthcare organizations illuminate and improve the moments that matter to patients, residents, physicians, nurses and staff for more than 38 years. The company offers performance measurement and improvement services to hospitals, healthcare systems, physicians, health plans, senior care organizations, home health agencies and other healthcare organizations.

NRC Health solutions help organizations stay at the forefront of healthcare by understanding the totality of healthcare consumer and staff experiences. Primary solutions include:

Experience solutions capture personal experiences, while delivering insights to power a new benchmark: n=1. Developing a longitudinal profile of customers’ healthcare wants and needs allows for organizational improvement, increased provider and staff engagement, loyal relationships and personal well-being.
The Loyalty Index, composed of seven aspects that combine to provide a 360-degree view of healthcare consumer loyalty—a single, trackable metric to identify emerging trends in consumer behavior and benchmark against peers.
Market Insights is a large U.S. consumer database that gives partners access to the opinions of 310,000 healthcare consumers in 300 markets, and access to resources to better understand target audiences and gauge consumer response to communications.
The Transparency solution calculates star ratings from existing patient, resident and family survey data, and publishes those ratings to organizations’ websites.
The Governance Institute supports the efforts of healthcare boards across the nation—to lead stronger organizations and build healthier communities. NRC Health partners with organizations to improve governance efficiency and effective decision-making by providing trusted, independent information, tools and resources to board members, executives and physician leaders.

17. MaritzCX **

Founded: 1973 2019 U.S. revenue: $118 million Percent change from 2018: — 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 27.2% 2019 worldwide revenue: $162 million U.S. employees: 600

MaritzCX is a software and research company that focuses on customer experience management for big business. The company offers a unique combination of award-winning CX software, industry-leading data and research science, deep vertical market expertise and managed program services. MaritzCX provides a full-service professional CX approach designed to continuously improve the customer experience across an enterprise’s customers, employees, prospects and partners.

MaritzCX’s research insights include its leading CXStandards competitive benchmarking research that delivers quarterly benchmarks for 55 CX categories across 16 industries. Its CXEvolution study of more than 10,000 practitioners’ feedback informed large enterprises of their CX gaps.

The company’s focus is to leverage the MaritzCX platform, its industry-leading studies and research services to drive more meaningful experiences between its clients and their customers by adding product and research services and continued thought leadership in the CX market. In addition, MaritzCX has received CMS-certification for HCAHPS surveys, becoming the industry’s first CX platform company to offer an inclusive CX-based patient experience platform.

MaritzCX specializes in solutions for key industries, including automotive, financial services, retail, technology, B2B and more. Its global reach includes more than 900 full-time employees and 800-plus part-time or contract employees in 19 offices around the world. MaritzCX provides solutions to more than 500 clients and 1.6 million users who speak 72 languages in 100 countries. MaritzCX is committed to being its clients’ customer experience research partners.

In March 2020, InMoment acquired MaritzCX.

16. DRG (Decision Resources Group) **

Founded: 1990 2019 U.S. revenue: $140 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $53 million Percent from outside U.S.: 27.5% 2019 worldwide revenue: $193 million U.S. employees: 399

DRG, the Health Science & Analytics Division of Piramal Enterprises, is a global information and technology services company that provides proprietary data and solutions to the healthcare industry. DRG has brought together best-in-class companies to provide end-to-end solutions to complex challenges in healthcare. DRG reframes these challenges, enabling its customers to see the opportunities. Pharmaceutical, biotechnology, medical technology and managed care companies rely on this analysis and data to make informed decisions critical to their success.

Framing the current status and future trends in target healthcare markets using data, primary research and secondary research is a core competency of DRG. Product offerings include high‐value analytics, syndicated research, proprietary databases, decision support tools and advisory services.

DRG has a number of key specialties, including syndicated research focused on new therapeutic opportunities; portfolio planning, changing industry dynamics and global treatment patterns; insights and data on physician and consumer healthcare e‐marketing; and proprietary databases and analytics covering more than 90% of the U.S. managed care markets.

15. Wood Mackenzie **

Founded: 1973 2019 U.S. revenue: $150 million Percent change from 2018: 3.4% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 69.1% 2019 worldwide revenue: $485 million U.S. employees: 337

Wood Mackenzie, a Verisk business, is a leading research and consultancy business for the global energy, chemicals, metals and mining industries. Wood Mackenzie launched in 1923 as a small, relatively unknown, Edinburgh, Scotland-based stockbroker. By the 1970s, it had become one of the top three stockbrokers in the UK, renowned for the quality of its equity research.

Its success has always been underpinned by the clear and simple principle of providing trusted research and advice that would make a difference to clients. This was true when the first oil report was published by its equity analysts in 1973 and remains just as relevant to it today. So much so that, over the past four decades, Wood Mackenzie has drawn upon its heritage to create a global research and consultancy business that has grown alongside the needs of its clients.

Having cultivated deep expertise in upstream oil and gas, Wood Mackenzie has carefully broadened its focus to deliver the same level of detailed insight for every interconnected sector of the energy, chemicals, metals and mining industries it now serves around the world. But heritage is more than just history. Its expert analysts and consultants have connected the company to some of the most significant events of our time—creating insight for governments, boards and CEOs who have helped shape the future direction of the world’s natural resources industries and their impact on society.

14. Material *

Founded: 1973 2019 U.S. revenue: $166.7 million Percent change from 2018: 0.3% 2019 non-U.S. revenue: $57.9 million Percent from outside U.S.: 25.8% 2019 worldwide revenue: $224.6 million U.S. employees: 1,038

In 2019, Material (under the name LRW Group) acquired five companies: Killer Visual Strategies, an award-winning visual communication agency based in Seattle; Greenberg Strategy, a Bay Area research and strategy consultancy with a strong presence in the tech community; Karma Agency, a strategic communications firm based in Philadelphia; Salt Branding, a Bay Area consultancy; and T3, an Austin, Texas-based digital marketing agency. This year, Material is taking steps to unify these companies under one brand, integrating their services and building a collaboration that will provide seamless, end-to-end marketing solutions for clients. This year, LRW Group rebranded as Material, formally integrating 10 companies into one modern, unified offering.

Material is a radical collaboration of the top research and analytics firms seamlessly paired with the most creative and strategic marketing agencies, all with the shared mission of igniting growth for the world’s top B2B and B2C brands, from Fortune 500 companies to disruptive start-ups. Material offers a full range of marketing services—from data analytics and insights, to consulting and strategy development, to customer experience programs and creative executions. Material employs a roster of 1,200 strategists, creators, technologists, designers, researchers and storytellers that work side-by-side with clients to solve modern-day problems, build customer loyalty and make an impact on the world around us.

Founded: 1969 2019 U.S. revenue: $173.7 million Percent change from 2018: 0.5% 2019 non-U.S. revenue: $52.6 million Percent from outside U.S.: 23.2% 2019 worldwide revenue: $226.3 million U.S. employees: 5,311

ICF is a global consulting services provider with more than 7,000 professionals focused on making big things possible for its commercial and government clients in the U.S., Europe and Asia.

Clients work with ICF on issues that matter profoundly to their success, whether it’s a product or program that matters to the business or a social issue or policy that matters to the world. ICF offers comprehensive survey research services that empower clients to gain valuable and actionable insights on issues that matter.

For more than 40 years, ICF has demonstrated design, methodological and statistical knowledge through the implementation of large and complex survey research projects. Its clients consist of U.S. federal, state and local agencies, universities, nonprofits and commercial organizations.

Its survey research services include:

Analyzing, reporting and presenting findings.
Conducting surveys through a variety of data collection methods.
Designing samples, data collection protocols and instruments.
Protecting all processes and data through quality assurance and system security.

ICF recently completed the installation of a state-of-the-art, fully integrated and security-enhanced data collection system, allowing the company to securely and most efficiently collect survey research data across all modes. ICF continues to be dedicated to solving the world’s most complex challenges and tackle problems with ingenuity on issues that matter profoundly to its clients.

12. J.D. Power **

Founded: 1968 2019 U.S. revenue: $217 million Percent change from 2018: 3.3% 2019 non-U.S. revenue: $113 million Percent from outside U.S.: 34.2% 2019 worldwide revenue: $330 million U.S. employees: 744

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. J.D. Power offers market research, forecasting, consulting, training and consumer surveys of product and service quality, customer satisfaction and buyer behavior. The company’s independent industry benchmark studies, innovative data and analytics products, and customized advisory services provide insights and help companies improve quality, engagement and business performance.

Annual syndicated studies are based on survey responses from millions of consumers and business customers worldwide. The firm does not review, judge or test products and services for its syndicated studies. It relies on the opinions and perspectives of consumers who have used the products and services being rated.

J.D. Power is most often recognized for its work in the automotive industry, where its metrics have become the industry standard for measuring product quality and customer satisfaction. A team of associates worldwide conducts quality and customer satisfaction research across industries including automotive, financial services, insurance, telecommunications, travel, healthcare utilities and consumer electronics.

11. Forrester Research Services **

Founded: 1983 2019 U.S. revenue: $233.7 million Percent change from 2018: 32.9% 2019 non-U.S. revenue: $65 million Percent from outside U.S.: 21.8% 2019 worldwide revenue: $298.7 million U.S. employees: 525

Forrester Research Services is the research component of Forrester, one of the most influential research and advisory firms in the world. Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth. Its unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of its most innovative clients.

Forrester’s research offerings consist of a library of cross-linked documents that interconnect its playbooks, reports, data, product rankings, best practices, evaluation tools and research archives. Research access is provided through role-based websites that facilitate client access to research and tools that are most relevant to their professional roles, including community tools that allow interaction between and among clients and analysts.

Forrester’s research and decision tools enable clients to better anticipate and capitalize on the disruptive forces affecting their businesses and organizations, providing insights and frameworks to drive growth in a complex and dynamic market.

Founded: 1934 2019 U.S. revenue: $320 million Percent change from 2018: 3.2% 2019 non-U.S. revenue: $1,280 million Percent from outside U.S.: 80% 2019 worldwide revenue: $1,600 million U.S. employees: 860

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media—now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from knowledge.”

The increasing speed of product innovation, the rise of new channels and emerging customer needs are all part of business today. GfK’s clients are businesses around the globe. To make the best possible business decisions every day, they need more than purely descriptive data—they require actionable recommendations based on advanced analytics and powered by leading-edge technology. GfK is in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

GfK’s industry focus provides its market researchers with a thorough understanding of business issues and questions specific to their concerns. Industries covered include automotive, consumer goods, fashion and lifestyle, media and entertainment, retail, technology, and travel and hospitality.

9. comScore * **

Founded: 1999 2019 U.S. revenue: $336.1 million Percent change from 2018: -6.5% 2019 non-U.S. revenue: $52.5 million Percent from outside U.S.: 13.5% 2019 worldwide revenue: $388.6 million U.S. employees: 870

ComScore is a global information and analytics company that measures advertising, content and the consumer audiences of each across media platforms. ComScore creates its products using a global data platform that combines information on digital platforms (smartphones, tablets and computers), television and movie screens with demographics and other descriptive information.

ComScore has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. This combination of data and methods enables a common standard for buyers and sellers to transact on advertising. This helps companies across the media ecosystem better understand and monetize their audiences and develop marketing plans and products to more efficiently and effectively reach those audiences. ComScore’s ability to unify behavioral and other descriptive data enables it to provide audience ratings, advertising verification and granular consumer segments that describe hundreds of millions of consumers.

ComScore offers several solutions to help advertisers maximize cross-platform marketing effectiveness—be it measuring brand impact, viewability or ad and audience delivery validation—as well as power cross-platform advertising for better targeting and stronger advertising ROI. ComScore Advanced Audience segments go beyond age and gender to help advertisers better target consumers based on lifestyles, behaviors, demographics and interests. ComScore pioneered this concept in digital, local and national TV.

8. The NPD Group

Founded: 1966 2019 U.S. revenue: $339.5 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $104.5 million Percent from outside U.S.: 23.5% 2019 worldwide revenue: $444 million U.S. employees: 1,185

NPD’s global information and advisory services help the world’s leading brands achieve data-driven growth. NPD combines data, industry expertise and prescriptive analytics across more than 20 industries to help its clients measure markets, predict trends and improve performance.

NPD syndicated services include retail tracking, distributor tracking and consumer tracking. NPD offers weekly data, store-level enabled data for looking at geographies or custom store groupings and account-level information for participating retailers. Point-of-sale data is collected from more than 600,000 doors worldwide, plus e-commerce and mobile platforms. Consumer information is collected via online surveys and NPD’s Checkout service, which uses receipt harvesting to track and analyze purchasing and behavior. Prescriptive analytics include market forecasting, new product forecasting, pricing and promotion evaluation and segmentation.

With deep expertise in more than 20 industries, NPD provides thought leadership to the C-suites of many of the world’s leading brands. Senior industry advisors are available for strategy sessions to guide long-range planning or address specific needs, such as preparing for earnings calls. Topics include industry and category performance, the state of retail and winning strategies of best-in-class companies.

7. Westat **

Founded: 1963 2019 U.S. revenue: $590 million Percent change from 2018: 3.5% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 1.2% 2019 worldwide revenue: $597 million U.S. employees: 1,900

Westat is a 100% employee-owned research and professional services company. Westat provides extensive survey design and operations capabilities in support of modern data collection from households, institutions, businesses and individuals. Westat applies multiple modes of data collection and survey management to achieve maximum response rates.

The company’s focus areas and capabilities include:

Statistical analysis and methodological research in survey design, experiments and testing, data science and analytics, statistical disclosure control and qualitative research.
Program, process and outcome evaluation using diverse methodologies from design to implementation to guide each program to success.
Health research, including behavioral and mental health, clinical studies and clinical trials, public and international health, healthcare delivery, patient safety and health communications campaigns.
Social policy research and technical assistance for implementing innovative evaluation, quality improvement and service delivery systems.
Education programs for supporting teachers, conducting evaluations and providing technical assistance.
Transportation studies of travel behaviors, safety and human factors using advanced technologies such as instrumented vehicles and simulators, field observational studies, and online and mobile device-based surveys.

To support its research projects, Westat designs tailor-made approaches for clients as well as invests in many general and specialized IT technologies and products. Westat also provides licensing, training and support for Blaise, a major data collection software system produced by Statistics Netherlands and used internationally.

Founded: 1975 2019 U.S. revenue: $682 million Percent change from 2018: 16.2% 2019 non-U.S. revenue: $1,685 million Percent from outside U.S.: 71.2% 2019 worldwide revenue: $2,367 million U.S. employees: 2,025

Ipsos, through its subsidiaries, engages in collecting, processing and delivering survey data for brands, companies and institutions primarily in Europe, the Middle East, Africa, the Americas and Asia Pacific. It explores market potential and market trends, tests products and advertising, helps clients build long-term relationships with customers, studies audiences and their perceptions of various media and measures public opinion trends. Ipsos offers advertising research services, including advertising tracking and brand equity evaluation services that help advertisers in the development, evaluation and improvement of their advertising efforts.

It also provides marketing research services that help clients to identify business opportunities and innovation platforms, develop strategies at point of sale, generate insights and ideas, develop and optimize their mix, and model and forecast sales volumes, as well as offers custom innovative products and solutions to address stakeholder experience and brand-building business goals.

In this unique year, Ipsos has remained strong and reaffirmed its ambition and sense of purpose to deliver reliable information for a true understanding of society, markets and people. Ipsos activates this vision for more than 5,000 customers through its presence in 90 markets both globally and locally. Ipsos covers the whole information production and analysis chain, from the collection of raw data to the activation of the insights. It has a solid tradition of innovation expressed by new methodological developments and continuously renewed product range.

5. Information Resources, Inc. (IRI) **

Founded: 1979 2019 U.S. revenue: $815 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $510 million Percent from outside U.S.: 38.5% 2019 worldwide revenue: $1,325 million U.S. employees: 3,639

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help consumer packaged goods, over-the-counter healthcare organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events—a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation—is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quest to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

In 2019, IRI announced the integration of artificial intelligence and machine learning into its leading suite of analytics solutions, retained 100% of its major CPG clients and welcomed new strategic partnerships with top retailers in the U.S. IRI added several innovators to its leadership team while continuing to invest in its employees by providing ongoing training.

4. Kantar **

Founded: 1993 2019 U.S. revenue: $950 million Percent change from 2018: 2.7% 2019 non-U.S. revenue: $2,900 million Percent from outside U.S.: 75.3% 2019 worldwide revenue: $3,850 million U.S. employees: 3,585

Kantar is one of the world’s largest data, insights and consulting companies, bringing together some of the world’s leading research, data and insights expertise. Kantar’s offer covers the breadth of techniques and technologies, from purchase and media data to predicting long-term trends; from neuroscience to exit polls; from large-scale quantitative studies to qualitative research, incorporating ethnography and semiotics.

In April 2019, all services and offerings of the various Kantar companies were combined under the Kantar brand name. This operational change enables Kantar to build platforms and offers on a global scale and to remove barriers to collaboration and co-creation within the organization to better meet clients’ needs.

As part of this branding strategy, Kantar launched several initiatives:

Kantar Marketplace, a global on-demand research and insights store.
Kantar’s new Brand Guidance System that intelligently integrates validated survey measures with social, search, sales media and behavioral data to provide actionable insights to optimize brand or campaign performance.
Integration of big data, artificial intelligence and analytical capabilities from across the company into one resource that unlocks deeper insights to fuel growth.

3. Gartner Research **

Founded: 1972 2019 U.S. revenue: $1,800 million Percent change from 2018: 4.7% 2019 non-U.S. revenue: $1,474.5 million Percent from outside U.S.: 45% 2019 worldwide revenue: $3,274.5 million U.S. employees: 4,500

Gartner Research delivers independent, objective advice to leaders across an enterprise through subscription services that include on-demand access to published research content, data and benchmarks, and direct access to a network of approximately 2,300 research experts located around the globe. Gartner Research is the fundamental building block for all Gartner products and services. It combines its proprietary research methodologies with extensive industry and academic relationships to create Gartner products and services that address each role across an enterprise. Gartner’s research agenda is defined by clients’ needs, focusing on the critical issues, opportunities and challenges they face every day. Its proprietary research content, presented in the form of reports, briefings, updates and related tools, is delivered directly to the client’s desktop via its website or product-specific portals.

Within the research segment, Global Technology Sales sells products and services to users and providers of technology, while Global Business Sales sells products and services to all other functional leaders, such as supply chain, marketing, human resources, finance, legal and sales.

2. IQVIA * **

Founded: 2016 2019 U.S. revenue: $2,220 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $2,166 million Percent from outside U.S.: 49.4% 2019 worldwide revenue: $4,386 million U.S. employees: 6,000

IQVIA is a global provider of information, innovative technology solutions and contract research services focused on helping healthcare clients find better solutions for patients. Formed through the 2016 merger of Quintiles and IMS Health, IQVIA applies human data science—leveraging the analytic rigor and clarity of data science to the ever-expanding scope of human science—to enable companies to reimagine and develop new approaches to clinical development and commercialization, speed innovation and accelerate improvements in healthcare outcomes.

IQVIA has three operating segments: Technology & Analytics Solutions, Research & Development Solutions and Contract Sales & Medical Solutions. Powered by the IQVIA CORE, IQVIA delivers unique and actionable insights at the intersection of large-scale analytics, transformative technology and extensive domain expertise, as well as execution capabilities to help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures.

IQVIA has one of the largest and most comprehensive collections of healthcare information in the world, which includes more than 800 million comprehensive, longitudinal, non-identified patient records spanning sales, prescription and promotional data, medical claims, electronic medical records, genomics and social media. Its scaled and growing information set contains more than 35 petabytes of proprietary data sourced from more than 150,000 data suppliers and covering more than 1 million data feeds globally. Based on this data, IQVIA delivers information and insights on more than 85% of the world’s pharmaceuticals, helping its clients run their organizations more efficiently and make better decisions to improve their clinical, commercial and financial performance.

1. Nielsen **

Founded: 1923 2019 U.S. revenue: $3,875 million Percent change from 2018: 1.6% 2019 non-U.S. revenue: $2,623 million Percent from outside U.S.: 40.4% 2019 worldwide revenue: $6,498 million U.S. employees: 10,300

Nielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide. Nielsen is divided into two business units: Nielsen Global Media and Nielsen Global Connect.

Nielsen Global Media provides media and advertising clients with unbiased and reliable metrics that create the shared understanding of the industry required for markets to function, enabling its clients to grow and succeed across the $600 billion global advertising market. Nielsen Global Media helps clients define exactly who they want to reach and optimize the outcomes they can achieve. The company’s cross-platform measurement strategy brings together the best of TV and digital measurement to ensure a more functional marketplace for the industry.

Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their businesses. Nielsen Global Connect provides data and builds tools that use predictive models to turn observations in the marketplace into business decisions and winning solutions. The business’ data and insights, combined with its open, cloud-native measurement and analytics platform that democratizes the power of data, continue to provide an essential foundation that makes markets possible in the rapidly evolving world of commerce. With Nielsen Global Connect’s set of guiding truths, businesses have the tools to create new opportunities.

* ‘% change’ calculation reflects adjustment of previously reported 2018 U.S. research revenue due to acquisition or divestiture activity or other business change during 2019.

** Some or all figures are not made available by this company so instead are based on research and estimation by the report author.

Diane Bowers is a consultant to research and data analytics businesses and industry associations in the U.S. and internationally. She previously served as the president of CASRO, board chair of the Global Research Business Network, a board member of the Americas Research Industry Alliance and a board member of The Roper Center for Public Opinion Research at Cornell University. She is also a past president of the Market Research Council and the Research Industry Coalition, and a long-time member of American Association for Public Opinion Research, AMA and ESOMAR.

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When it comes to understanding modern American consumers, guesswork just won’t cut it. With transformative changes affecting the way we shop, behave, and consume media, it’s no secret that in-depth consumer research should be at the heart of every strategic marketing, product, or business decision you make.

There are a myriad of US market research companies out there armed with customer insight platforms, smart research tools, and AI-powered features that give you the answers you need. But which is best for reaching your US target audiences? Whose data can you trust? With so much choice, it can be tough to figure out which market research company is the right fit for your business needs.

To help you make that decision (‘cause we’re nice like that), we’ve put together a no-nonsense rundown of the best market research companies for US consumer insights right now, outlining the specialist areas and key use cases you might consider them for. Grab a hot drink and settle in.

Oh – and if you’re interested in the best market research companies in the UK , we’ve got a shortlist of those worth skimming through too.

How to choose the right US market research company

It sounds obvious, but every US market research company is different. The type of consumer data they collect, and how they deliver it to you really varies. So before you commit to a research partner, think carefully about the kind of support you need – and crucially, how quickly you need it. Start by asking these six questions:

Do they know about your audience?
Do they have expertise in your industry/category, with a proven track record of success?
Do they conduct the right kind of research to answer your questions, with a sound and trusted methodology?
Are they transparent about how they collect and analyze data to ensure quality?
Do they have the capacity to provide fast results, with regular client communication?
Most importantly, will they understand your long-term goals and add value to your business?

If you can answer “yes” to each of these questions, you’re on the right track to finding the perfect partner. But if you want more guidance on how to drive research forward, here’s our list of the leading US market research companies worth considering, in no particular order. Well, except for us – obviously.

Top 18 US market research companies worth considering

It would be crazy if we put together a comparison piece on US market research companies and didn’t mention our very own AI-enhanced, on-demand consumer research platform . So let’s start there.

GWI is modernized consumer research, with an intuitive platform that instantly puts high-impact US consumer research at your fingertips.

Location: New York, USA (with additional offices in the UK, Greece, Czech Republic, and Singapore)

Specialisms: Every business has questions about its audiences; GWI has the answers. Get a window into your target audience’s world, on demand, with our easy-to-use consumer research platform. Our GWI USA data set covers an 80K+ annual sample, representing the views, behaviors, and interests of 250 million US consumers in all 50 States. Need to go beyond the US? Delve into our global flagship survey representing nearly 3 billion consumers in 50+ markets worldwide.

Understand today’s diverse Americans in seconds, with deep psychographic consumer insight spanning key topics like social media, mental health, DE&I, and attitudes toward brands. And if you need fast answers on something really specific? Ask your US audiences any question you like with our custom research solutions.

Use cases include:

Marketing strategy ( ad targeting , brand health tracking, content marketing, and media planning)
Revenue growth (media ad sales, winning pitches and retaining key clients)
Product development (product expansion, improvements, and partnership and collaboration opportunities)
Competitive advantage (market differentiation, market sizing/expansion, and sponsorship opportunities)

If time’s of the essence, why not try our free interactive demo right now?

2. MRI-Simmons

A long-standing provider of US consumer insights, collected through address-based probabilistic sampling, and online and in-person interviews.

Location: New York, USA

Specialisms: MRI-Simmons offers a complete view of the American consumer – providing consumer research via a national study, print studies into magazine ad readership, and focus studies for deeper insight into emerging tech and cultural trends. Data is based on a representative sample of over 50K+ US consumers in 48 states (excluding Alaska and Hawaii), with surveys conducted twice a year.

Use cases include:

Audience profiling
Market sizing
Media planning

An integrated, AI-driven enterprise platform combining “quant, qual, and high quality audiences” into a connected research cloud.

Specialisms: Using AI to drive research, Suzy has three main product offerings – Suzy Insights, Suzy Live, and Suzy Audiences – and offers real-time customer insights delivered with “agency-quality rigor”. Pulling data from an active, engaged community (via surveys, interviews, and focus groups), its platform helps teams understand US consumers, explore purchase journeys, validate ideas, optimize marketing assets, and more.

Use cases include:

Concept testing
Product development

AI-powered market intelligence that solves critical questions in the decision-making process, and helps drive sustainable growth.

Location: Nuremberg, Germany (with additional global offices)

Specialisms : GfK “drives growth from knowledge” by providing a holistic view of US consumers’ buying behavior and the dynamics impacting markets, brands, and media trends. With particular expertise in consumer and shopper intelligence, Gfk’s research methods include surveys, point-of-sale data analysis, and wider market monitoring. It also offers strategic consultancy to help businesses make great decisions.

Competitive advantage
Market segmentation

A global media leader specializing in TV, video, and radio audience and data analytics.

Location: New York, USA (with additional global offices)

Specialisms: Nielsen is a powerhouse of market intelligence, “connecting clients to audiences, growth and new opportunities”. It explores nuanced consumer behavior, preferences, and market dynamics to give media brands an edge. You may be familiar with Nielsen ratings – its renowned audience measurement system for TV viewership – which have been a deciding factor in many shows being renewed or canceled over the years.

And in case you didn’t know – GWI has an ongoing Fusion partnership with Nielsen that delivers advanced media insights and analytics to our customers. A pretty solid choice of market research partner, if you ask us.

Ad targeting
Media planning

A business intelligence and market research company that helps clients “drive data-backed business decisions that enhance customers’ lives.”

Location: Virginia, USA

Specialisms: Bixa gives businesses a springboard to sustainable growth by helping them “build meaningful connections” with customers. It shares targeted business intelligence for a deeper understanding of US audiences, market dynamics, and emerging trends. Ultimately, it helps businesses with strategic decision-making. Data derives from diverse sources including surveys, consumer feedback, and in-depth industry analysis.

Brand health tracking
Market expansion

7. Morning Consult

A real-time “decision intelligence” and custom research tool, powered by consumer opinion polling.

Location: Washington, D.C., USA

Specialisms: Morning Consult provides timely consumer opinions and market insights, alongside current economic data and political trends. Daily surveys and insights give businesses the agility they need to pivot strategies quickly and effectively. Analyzing niche audiences and underserved buyers in 100+ countries (including the US), it’s also useful for identifying new market opportunities.

Political risk analysis

Equipping clients with market intelligence tools to help them make “smarter decisions, faster and more consistently across markets”.

Specialisms: Ipsos is a global market research company that sources consumer data from surveys, behavioral analysis, and social listening. With specialist insight into the lifestyles, media habits, and purchase behavior of financially-successful Americans (via its Affluent Survey), it also pays particular attention to public opinion. This helps brands tune in to changing market trends and benchmark how well they’re received by consumers.

Digital marketing strategy
Sentiment tracking

An AI-driven “knowledge management” tool that helps enterprises keep pace and make fast decisions through predictive analytics.

Location: Minnesota, USA

Specialisms: Putting AI at the heart of market research, Lucy “exists to amaze, delight, and empower people with knowledge”. Generating US insights via machine learning algorithms, it rapidly analyzes a blend of large data sets, social media interactions, and consumer behaviors. Lucy is trusted by 18+ Fortune 1000 companies to deliver advanced analysis at speed – saving time while boosting organizational productivity.

Trend forecasting

10. Comscore

Leading digital audience insights and media performance analysis, that helps businesses generate more ROI from their advertising.

Location: Virginia, USA (with additional global offices)

Specialisms: Sharing real-time US consumer insights on media consumption, Comscore provides effective digital marketing and advertising solutions across several veins (including TV and advertising). Using its robust, reliable suite of tools, clients can explore demographics to understand American audiences, then optimize ad targeting and wider marketing strategies for better engagement and return on investment.

11. Kantar Marketplace

A market research company offering relevant, robust data about global and local audiences in an increasingly connected world.

Locations: New York, USA (with additional global offices)

Specialisms: Kantar serves industry-leading consumer insights across TV, radio, print, and digital – all unpacked in its Target Group Index (TGI) survey. Based on a representative 700K+ sample across 50 markets, data is collected online and through offline consumer panels. Analyzing attitudes, behaviors, media consumption, and brand/product use, Kantar promises “decision-quality insights in as little as a few hours.”

12. 1+1 Research

A full-service fieldwork company supplying tailored market research solutions to companies across the globe.

Specialisms: 1+1 Research provides bespoke market research services for its clients, such as consumer opinion mining and sentiment analysis. Depending on a company’s needs, US consumer data can be collected through focus groups, online surveys, industry analysis, and CATI (computer-assisted phone interviews) among other methodologies – ideal for those with unique industry requirements who need a bit more flexibility.

Brand strategy
Custom research

13. Gartner

Expert market research company that delivers practical solutions for fast, informed decision-making and measurable impact.

Location: Connecticut, USA (with additional global offices)

Specialisms : Gartner is a global name in market research for good reason. Its on-demand diagnostics, insights, frameworks, rankings, and benchmarking tools help businesses work smarter, not harder to get ahead of modern Americans in the digital world. Valuable insights are sourced from a mix of market analysis, surveys, and expert consultations, and outline the impact of new technology on US businesses and consumers alike.

Use cases:

Customer experience

A real-time consumer intelligence platform that helps clients figure out what matters to their online audiences, fast.

Specialisms: Subscription-based Toluna Start offers automated solutions that put market research into its clients’ hands. Collating US survey data from a global community of engaged consumers, its platform users get a dynamic view of digital preferences and behaviors to help them validate their strategies and implement feedback in a real-world environment.

Marketing strategy

15. Statista

A global data and business intelligence platform aggregating statistics, market research reports, and key insights on over 80,000 topics.

Specialisms: Statista is a household name for timely US market and consumer insights, designed to “empower people with data” on key topics such as the economy, military, and population. Solutions include analysis of behavior and media usage (via Consumer Insights) and trend forecasting (via Market Insights). Data coverage also extends globally, with a representative 1.7M+ sample across 56 countries.

Content marketing
Winning pitches and retaining clients

16. SIS International Research

A full-service consulting firm supplying market intelligence and consumer research solutions to businesses worldwide.

Specialisms: SIS is a US market research company with specialist experience across various industries, including B2B, supply chain, and healthcare market research. It sources data and strategic insights from a global network of field researchers, alongside consumer surveys and interviews. SIS helps businesses benchmark against competitors and create tailored strategies for success – even as market dynamics change.

17. Forrester Research

A US market research company that helps global organizations excel with technology and deliver on consumers’ changing demands.

Location: Massachusetts, USA

Specialisms: Combining traditional, in-house market research with a modern, tech-driven mindset, Forrester Research offers deep consumer insights along with recommendations for tech adoption strategies. It takes data from consumer surveys and expert market assessments, with findings analyzed by its team of experts. Clients benefit from clear results and a deeper understanding of nuanced consumer behavior in their industry.

Market differentiation

18. Resonate

US market research and consumer intelligence experts, offering AI-powered consumer data and predictive insights.

Specialisms: Resonate operates through “rAI”, its unique AI consumer intelligence model that gives clients a holistic view of their US audiences. Blending online behavioral data with surveys, psychographics, and real-time consumer interactions, it takes an in-depth look at what makes Americans unique, and the “why” behind what they do. Ideal for crafting highly targeted, effective marketing strategies backed by granular insight.

[H2] Those are our top market research recommendations, now it’s over to you

Nineteen US market research companies, with nineteen different ways to tackle US consumer research. Hopefully you’ve come away from this blog with a clearer idea of exactly what you need from a research partner, and who you can trust to get the job done. We’ll leave you to digest.

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Every business has questions about its audiences, GWI has answers. Powered by consistent, global research, our platform is an on-demand window into their world.

Library of Congress
Research Guides

Doing Company Research: A Resource Guide

Searching for the news.

Introduction
U.S. Private Companies
What They Do & How They Do It
Subsidiaries, Branches, & Locations
Financial Information
Officers & Directors
Rankings & Lists
Specific Countries & Regions
Using the Library of Congress

There are many times when people are looking for information that may be more nebulous, or where filings and websites only provide some information - like biographies of the executives, information on intellectual property, marketing/advertising information, corporate strategy, and clients. Using information found in filings, web pages, and other published sources along with searching current news and trade publications can provide a more detailed picture. Search on:

Executive names . Executive names are used in article and search on them will provide more information on an executive, but there may be interviews that reveal what is going on at the executive level like strategy and how they see the company as well as more general ;articles looking at the company.
Product names . Searching on product names is a good way to find out more about a specific product.
Product lines/divisions . Since some companies may have a full product line or division that dominate, focusing a search on that is good for finding more about that and if that is a more niche industry or a subsector, it is a good way to find out about that area and the company's position in it.
Company name along with its top competitor(s) . Adding other company names to a search on a company's name because it might provide insight on how the target company and its competitors feel about that target company and the industry landscape.

Business News Resources This is a guide from Business Reference staff that includes the news databases the Library subscribes to.

Business researchers will increase productivity by locating hard-to-find data, accomplishing tasks and meeting goals more quickly and easily with advanced search features and extensive deep links within search results.
More than 3,000 full-text titles recommended by Bowker's Magazines for Libraries and access to a range of additional new collections created to fill subject-specific curricular needs.
BUSINESS Company Dossier service, including detailed financial and operating data on over 43 million US and international companies Business and trade publications SEC filings
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Last Updated: Jul 10, 2024 3:04 PM
URL: https://guides.loc.gov/company-research

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How to Research a Company: The Ultimate Guide

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Discover your competitors' strengths and leverage them to achieve your own success

Good company research can take many forms. Depending on your research goals, you might want to look at the strengths, weaknesses, opportunities, and threats of a market, or drill down into key industry leaders and emerging players to unpack their successes.

If you want to beat the competition, you need to know their business as well (if not better) than your own. The more intel you have, the quicker you’ll be able to spot and leverage opportunities, respond to market changes, and grow.

Read on to discover how to research a company online, tear down its strategies, and take over its market share.

What is company research?

Company research gathers and analyzes information about a business and its customers. This means understanding its performance data and target audience so you can optimize your own strategy.

Company research definition: Company research is the process of gathering and analyzing information about competitors and their customers.

In today’s fiercely competitive markets, doing good company research is a game-changer. In fact, a 2022 report on competitive intelligence found that 98% of businesses believe researching their competitors is vital for success.

If you have the right tools to collect accurate competitive intelligence , you’ll be able to anticipate your competitors’ moves and emerging threats to stay ahead and succeed.

How to do company research in 8 steps

Researching a company is a bit like doing detective work. The deeper you go, the more questions you ask, and the more curious you are, the better the outcome will be.

Here are eight steps to steer you through the process of doing company research.

1. Track top competitors

You want to know exactly what your rivals are doing, where they’re going, and how the competitive landscape is changing. With this data, you can carefully plan your next move and take action when and where it’s needed most. Competitive tracking tools like Similarweb give you the ability to track what your rivals are up to. You can measure each competitor’s digital footprint, and identify any changes or growth over time.

Did someone experience a sudden uptick in website visits? Would you like to know why and how? Perhaps they launched a new feature or ad campaign, or maybe its social channel is driving growth.

With Similarweb Research Intelligence, you get alerts about changes so you can be sure you’ll never miss a beat.

Analyzing the top performers in your industry will give you new ideas and provide targets for what is achievable for you.

Similarweb’s Analyze Industry Leaders tool will tell you who is winning in your industry based on their website performance. A Market Quadrant Analysis graph, or competitive matrix , provides a visual snapshot of the websites in your industry and how they compare based on different metrics. The industry leaders may inspire you to try new things, while the weaker competitors in your industry can provide you with swift opportunities to chip into their market share.

Pro tip: Similarweb’s Similar Sites tool helps you uncover up to 40 domains that are similar to yours. Finding these domains can be infinitely useful when conducting a competitive content analysis . You can audit these domains to learn more about their content strategy and upgrade your own.

2. Benchmark

Now that you have a good view of the market, you need to drill down into your competitors’ performance. You want to understand their metrics and KPIs so you can benchmark them against your own.

A company research and analysis tool can help you understand your competitors’ digital reach and performance. You can look at multiple websites or domains owned by a single company to analyze their aggregated data or look at a specific market. This will give you a good idea of the business’ size and market share .

You’ll also want to look at their engagement metrics and any changes over time. If you see their metrics improving, they are probably investing in a digital strategy . You should look into this to see what has been working for them. We’ll show you how in the next section.

Similarweb traffic and engagement data on footlocker.com

Pro Tip: Don’t forget to look at mobile app intelligence too. There are five key metrics you’ll want to track when benchmarking an app:

Demographics

3. Compare traffic and engagement

These days, it’s no longer enough to consider website traffic and engagement metrics on their own. The complete digital perspective of any company includes mobile app intelligence, alongside traditional desktop and mobile web metrics. You need to see the full picture before you make any judgments or decisions.

Using Similarweb digital intelligence, I wanted to view the key players in the travel industry – specifically travel booking sites, like booking.com, Expedia, and Airbnb. First, I want my company research to focus on mobile web and desktop traffic alone.

Traffic and engagement in the travel industry with Similarweb

Using Similarweb Digital Research Intelligence, I can see the overall benchmarks for traffic and engagement. This shows metrics like monthly visits, unique visitors, pages per visit, bounce rate, and visit duration.

The top websites include booking.com , Airbnb , Expedia , Agoda , and Hotels.com . So, in essence, these are my industry leaders .

However, knowing how important apps are these days to consumers, I want to consider app intelligence in my company research too. When I add this data into the mix, things look a little different.

On both Android and iOS: Expedia, Airbnb, VRBO, booking.com, and Hopper are my top five.

Now, my view of industry leaders has changed . We’ve got three key players who are leading desktop, mobile web, and app platforms; and four others, who respectively dominate different channels.

image of traffic and engagement in company research

Here, you can see a range of engagement metrics that apply to mobile apps on Android. Including active users, number of sessions, and session times; which shows engagement, upturns, downturns, and opportunities at a glance.

So, when you view traffic and engagement metrics, make sure you explore desktop, mobile web, and app intelligence to get an accurate picture of what’s really going on.

4. View audience interests

Understanding cross-browsing behavior tells you what other sites your users are interested in. Maybe they are looking at other products and solutions like yours!

This audience interests tool allows you to evaluate the browsing behavior of your target audience, helping you understand user intent and their purchasing process. You might even discover new markets or a specific niche audience , and come up with new audience acquisition strategies.

5. Pinpoint audience overlap

Who else holds your potential customer’s attention? With Similarweb’s Audience Overlap feature, you can analyze metrics and insights on the overlap of visitors across up to five websites for a selected time period and geographical region. You’ll be able to determine the size of your total addressable audience , evaluate what part of the audience is shared, and pinpoint your unreached audience potential.

This is also a good way to gauge audience loyalty . You’ll see the proportion of monthly active users who look at multiple sites in the same category or just one site.

6. Analyze specific pages

While a company may be your competitor, you may not be competing on every front. You might only want to look at a particular segment of a business when doing your company research. This ensures that your insights are specific and useful, and leave out less relevant information.

Similarweb’s Segment Analysis tool lets you slice the URL of a website to analyze just the parts that are relevant to you. You can deconstruct their website to look at a specific category, topic, brand, or whatever else interests you. This can help you benchmark a specific line of business or individual products.

This analysis is extremely powerful for marketing and sales managers, data analysts, and BI specialists who want to optimize their strategies for specific business segments. For example, if you are a clothing retailer looking to launch a line of kids’ clothes, you can use this tool to analyze your competitors’ kids’ clothing lines.

Similarweb traffic and engagement overtime for gap.com.

7. Reveal successful conversion strategies

What makes customers convert? The only way to know for sure is to analyze conversion data across your industry. You need to understand the conversion funnel, which keywords and marketing channels drive traffic, and which trends your potential customers are interested in.

You can get a unique view of your industry’s conversion data with Similarweb’s Conversion Analysis tool . Check out each company’s conversion efficiency and how they scale over time. You can identify efficient marketing channels , go-to-market strategies, and their ROI for marketing spending. You can also benchmark your metrics across the industry average.

Understanding conversion strategies also reveals opportunities for your own growth. You can examine category performance at top retailers such as Amazon, Walmart, and Target, and identify what consumers are searching for at the different retailers and what converts. When you understand the customer journey, you can better position yourself to guide them toward purchasing from you.

Similarweb conversion analysis for popular shoe brands online.

8. Research mobile app performance

When you research a business, you need to look at all customer touchpoints. Today, that means analyzing apps alongside web and mobile web traffic. You want to know how well your competitors’ apps rank so you can focus on your own app strategy. With rapid consumer adoption of mobile-first spending ( 46% of people now complete a full purchase via mobile ), app intelligence is a key consideration for any type of company research. In almost every industry, the digital landscape changes when you add app intelligence metrics.

If you’re looking at apps competitively, you want to consider:

Monthly/ Daily Active Users
No. of sessions/session time
Sessions per user
Overall rank
Category rank
User retention
App demographics

Similarweb App Intelligence Premium now provides a few ways to help you view app rankings , downloads, engagement, and usage metrics across both Android and iOS. From benchmarking an app to unpacking the successes of those with apps in your market; good company research should include app analysis. By unifying digital insights, you see a truer picture of a company’s successes online.

How to research a company like an expert

Follow these eight steps and you’ll quickly be able to research any company in any niche like a pro. Uncover key insights that tell you more about a market, target audience, or competitors to shape your own strategy for success.

Ready to get growing? Grab a free trial of Similarweb today.

See Similarweb In Action

Don't miss out! Have the latest data at your fingertips.

Why do company research?

Your business doesn’t exist in a vacuum. You’re competing with other companies and operating in an industry that has its own norms and expectations. If you want to succeed, you need to research other companies in your industry to ensure your strategy is aligned, but also positioned to give you a competitive advantage . You won’t be able to do this without researching other companies.

What to look for when researching a company?

You want to review all their company metrics, including traffic and engagement metrics, and look at their strategy, focus, processes, and content. You should search for any interesting ideas and identify where the company excels. All the data you collect will be valuable for you to compete.

What can company research tell you?

Good company research shows you how a market, company, and its target audience’s interests change over time. It can help you develop your own strategy for growth, and shows trends and emerging threats to watch out for.

by Liz March

Digital Research Specialist

Liz March has 15 years of experience in content creation. She enjoys the outdoors, F1, and reading, and is pursuing a BSc in Environmental Science.

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13 Top Market Research Companies in 2024

Your choice of market research firms — from traditional firms like Ipsos and Kantar to innovative platforms like StartUs Insights — can significantly influence strategic decision-making and product development. Ensuring that your selected partner offers the specific industry insights and data depth required is crucial for receiving accurate information that can drive your business strategy and innovation forward.

Market research companies play a pivotal role in simplifying the complexities of today’s business environment, blending traditional and innovative methodologies for exhaustive market insights.

Traditional market intelligence companies have evolved, while non-traditional entities are transforming the sector through the early identification of startups, scaleups, emerging companies, future trends, and technologies to provide a 360° view of opportunities.

13 Top Market Research Companies:

Frost & Sullivan
StartUs Insights
Zion Market Research
MarketsandMarkets
Forrester Research
Kantar Group
Kline & Company
MarketResearch

Credit: Ipsos

Ipsos connects businesses with online communities, offering insights across multiple industries including retail, healthcare, transportation, politics, and automotive. With Ipsos, companies can:

Assemble custom panels of consumers
Conduct brand, packaging, and product testing
Develop studies on healthcare quality and patient satisfaction
Engage in public opinion polling

Ipsos’ customizable services and global reach provide businesses with the insights required to make informed decisions.

2. Frost & Sullivan

Credit: Frost & Sullivan

Frost & Sullivan is renowned for its extensive industry research and strategy solutions, focusing on innovation opportunities, market trends, and disruptive technologies. Collaborating with Frost & Sullivan offers businesses:

Detailed market research and analysis
Growth strategy consulting

Frost & Sullivan’s strategic insights enable companies to identify growth opportunities and navigate market challenges.

3. StartUs Insights

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The Rise of Sino-Russian Biotech Cooperation

Svitlana Lebedenko
May 9, 2022
Eurasia Program

The People’s Republic of China’s rise as a global innovation power is rooted in the development of a sovereign innovation infrastructure, one that allows China to compete in high-technology races with the United States. This process is complemented by an intensifying science and technology partnership with the Russian Federation. By decoupling from China and Russia, the United States and its allies are pushing China and Russia closer to each other. The paper discusses recent examples of Sino-Russian biotechnology cooperation projects, offering an early account of the emerging integration of two distinct but complementary innovation infrastructures.

Introduction

The People’s Republic of China’s emergence as a global power is rooted in the rapid development of a sovereign innovation infrastructure, one that allows China to compete in high-technology races with the United States. China’s build-up of its innovation infrastructure is complemented by another process: an intensifying cooperation with the Russian Federation in security, trade, energy supplies, artificial intelligence, 5G, space research, and biotechnology. Moscow and Beijing have a complicated history of interactions. Previously, China and the Soviet Union were isolated from the world market of technology, and after the Sino-Soviet relationship worsened, they were also isolated from each other. However, today, in light of deteriorating relations with the United States, strategic alignment emerges. The U.S. and the European Union’s decoupling from business with China and imposing economic sanctions on Russia push the two countries to examine the potential of their strategic cooperation more closely. [1]

Innovation Infrastructure

China and Russia are very different in terms of their innovation performance. China has an ascending trajectory and has already advanced to self-sufficient manufacturing of “sophisticated intermediate goods.” [2] It is well integrated into global innovation networks, while Russia is not. Since the break-up of the Soviet Union, Russia has been sliding down a descending trajectory. [3] It became a natural resource exporter heavily dependent on imports of foreign technology.

Regardless of these differences, Beijing and Moscow are actively developing a joint innovation infrastructure. The two countries declared 2020 and 2021 the “Cross Years of Russian and Chinese scientific, technical, and innovation cooperation.” [4] China demonstrated its ability in launching and managing large-scale projects and leads in Sino-Russian partnerships. Most of the infrastructure projects take place under the auspices of the Belt and Road Initiative. [5] For example, one of its institutes is Russia-China Investment Fund, a private equity fund established jointly by the Russian Direct Investment Fund and China Investment Corporation, which equally committed USD 2 billion. [6]

Lomonosov Moscow State University (left) and Tsinghua University Campus (right). (Adobe Stock)

The purpose of building this type of infrastructure is to accelerate Sino-Russian partnerships in science and technology and facilitate technology transfer. In 2020, the two countries announced the construction of the first Sino-Russian Innovation Complex, a joint venture of Tus-Holdings, Russian Direct Investment Fund, Tsinghua University, and Lomonosov Moscow State University. The purpose of this Innovation Complex is to prepare for future joint research and development centers, university labs for basic research, and science parks. This project followed the establishment in 2016 of the first Sino-Russian university founded by Beijing Institute of Technology, Shenzhen Municipal People’s Government, and Lomonosov Moscow State University. [7] The new university’s mission is to “to nurture talents for the Belt and Road Initiative.” [8] Few joint research centers, for instance, in computational mathematics and cybernetics, were launched, and there are plans to open other centers in chemistry and materials, biology, and space science. [9]

In addition, the Russia-China Investment Fund, in partnership with Tus-Holdings, supports the construction of the Sino-Russian High-Tech Innovation Park at the Skolkovo Innovation Centre. According to the press release, “Tus-Holdings is considering the possibility to create a network of innovation facilities in Russia by building new technology parks in other areas of the country.” [10] Another science and technology park within Lomonosov Moscow State University is anticipated and is expected to “become a platform for innovative cooperation between scientific and technological workers and scientific and technological enterprises of the two countries.” [11]

These projects are recent, and at the moment, it is unclear whether they would be successful in spurring actual innovation in the near future. What is clear, though, is that their proliferation in the last few years signals the commitment to closer and long-term integration of the Russian and Chinese innovation systems. Such integration is incremental and might take decades. In the words of Tus-Holdings Chairman Jiwu Wang, the company’s vision is “ an ecosystem of innovative cooperation in science and technology between China and Russia . . . and deepening economic integration between the two countries” [emphasis added]. [12]

(sputnikvaccine.com)

Biotechnology

Chinese-Russian technological alignment has been particularly apparent in the sector of biotechnology. Broadly, biotechnology refers to the manipulation of living organisms or their compounds to produce new products or services. Biotechnology is perceived to be “a key strategic technology for industrial growth” and is distinguished from other technological sectors for its capacity to alter the means of production across a variety of industrial sectors. [13] Examples of the sectors include pharmaceuticals, agriculture, and food processing, and extend to dual-use technologies.

Biotechnology is a strategic sector for China. The Made in China 2025 Initiative sets the goal of manufacturing high-tech products, including innovative medicines. [14] The plan introduced targets for Chinese pharmaceutical firms to advance in biotechnology innovation and increase exports. [15] About half of all industrial parks in China focus on the development of pharmaceuticals. [16] By 2018, China established 111 biotechnology science parks. [17] Although China still lags behind the U.S. in biotechnology innovation, analysts concede that it is rapidly progressing and closing this gap. [18] So far, China’s efforts have concentrated on creating the necessary infrastructure for biotechnology development.

In turn, Russia has rich natural resources, but over 80% of biotech products are imported, and Russia’s share in the global market of biotech products is below 0.1%. [19] Russian biotech is a sector that experienced massive brain drain after the break-up of the Soviet Union, with many scientists leaving for Western countries and Israel. [20] The persistent challenge for the Russian biotechnology industry, including the biopharmaceutical industry, is its critical dependency on imports. Between 1992 and 2014, the production of substances (active pharmaceutical ingredients) decreased by a factor of 20. [21] According to the Ministry of Industrial Policy of Russia, in 2015, the country imported 95% of active pharmaceutical ingredients required to produce finished pharmaceuticals. [22] In 2018, the share of foreign medicines on the Russian market constituted 70.2% by value and 39.4% by volume. In 2019, foreign medicines generated USD 19.6 billion in income, which was about 70% of the Russian pharmaceutical market. [23] By some accounts, this sum is larger than what Russia earns from its arms export. [24] Pharmaceutical imports exceed exports by 14 times. [25] By all formal indicators in life-science research and biotechnology, such as gross domestic product (GDP) expenditure on R&D, patents, and journal publications, Russia lags behind the United States, China, France, South Korea, Japan, Germany, and India. [26]

Yet, Russia sees biotechnology as a priority area for its future. [27] The first post-Soviet strategic document in this area was enacted in 2012 and entitled the State Coordination Program for the Development of Biotechnology in the Russian Federation until 2020 (BIO 2020). Around USD 18 million was invested in the development of biotechnology, with 22% directed to biomedicine and biopharmaceuticals research. [28] The results of the program are considered limited, except for some improvement in vaccine and monoclonal antibodies research. [29] The state programs in the pharmaceutical industry appear to be more specific and thus more practical.

For example, the State Program for the Development of the Pharmaceutical and Medical Industry until 2020 (PHARMA 2020), published in 2014, attempted to reduce Russia’s dependency on foreign medical technologies. Sanctions put added pressure on import substitution in this area. [30] As a result of this program, 50 new industrial sites were built, 130 new medicines entered the market (9 of which were classified as innovative), and 8 scientific-research centers of pre-clinical development were built or reconstructed. [31] In addition, PHARMA 2020 launched several biopharmaceutical projects, including those of Biocad and Generium, [32] some of the largest producers of the Sputnik V vaccine. [33]

Moscow approved PHARMA 2030 in December 2021. The main difference between PHARMA 2020 and PHARMA 2030 is a call for an upgrade from import substitution to an innovative model of production. In nine years, Russia aims to double the production of local medicines and medical equipment and increase their export. The program foresees investment in infrastructure to allow for deepening cooperation between production, science, and education. [34]

According to data from the Eurasian Economic Commission, Russia’s innovative companies include few active players: Generium, ChemRar, Biocad, and Pharmapark. [35] ChemRar, a high-tech center in the Moscow region, hosts a handful companies benefiting from its infrastructure and scientific-research institute. One of the objectives of the center is conducting R&D for its partners especially around innovative antibiotics. In 2020, ChemRar, with the help of the Russian Direct Investment Fund (RDIF), developed a specific medicine for anti-coronavirus treatment, Avifavir, which is currently supplied to 15 countries. [36] Avifavir is based on a known substance Favipiravir, originally developed in Japan to treat influenza, but ChemRar conducted clinical trials to confirm its effectiveness in treating COVID-19 specifically. Pharmapark, another Moscow-based company, is Russia’s top producer of the active pharmaceutical ingredient interferon alfa-2b and covers 80% of local demand of Russian producers of finished pharmaceuticals. Some of these companies are becoming instrumental in Sino-Russian biotech partnership.

When it comes to breakthroughs, what is notable about the Russian biopharma industry is the persistent Soviet legacy of production being subordinated to research institutes. By estimates, about 30 universities, mostly in Moscow and Saint Petersburg, have programs in biotechnology, and about 50 institutes of the Russian Academy of Science conduct biology research. [37] Consider the Russian COVID-19 vaccines as an example. The Sputnik V vaccine came out from the Gamaleya Institute, a state-owned research institute, not from industry. The Novosibirsk-based state-owned scientific center, Vektor State Research Center of Virology and Biotechnology, developed the EpiVacCorona vaccine. [38] Similarly, state-owned Chumakov Scientific Center for Research and Development of Immune-and-Biological Products of Russian Academy of Sciences developed the KoviVac vaccine. [39]

Arguably, Russia’s weak point is not in the development of biopharmaceutical innovation but in scaling-up of production. In the biotechnology sector, innovative projects are financially supported through Russian development institutes, such as Skolkovo, Russian Venture Company, and Rusnano. [40] Often, their resources only suffice for the development stage but not for substantially increasing production. For the latter, the Russian Foreign Direct Investment Fund plays a bigger role, but it would be limited without help from its international partners. This is where China’s resources find a good application.

Notwithstanding the respective limitations of national biotech industries, Russia and China’s cooperation has recently intensified and involved the use of the joint innovation infrastructure projects mentioned above. For example, Russian company Biocad, [41] together with Chinese manufacturer Shanghai Pharmaceuticals Holding (SPH), created a joint venture, SPH Biocad, based in China. SPH Biocad will commercialize Biocad’s portfolio of medicines (e.g., oncology and autoimmune treatment) in the Chinese market. [42] The joint venture received USD 400 million in funding, in which SPH holds 50.1% and Biocad 49.9%. [43] The long-term plan is to turn the joint venture from a generic producer into an innovative player. [44]

Another example of the use of the joint innovation infrastructure to advance biopharmaceutical cooperation is the Russia-China Investment Fund. In 2020, it invested in the creation of the Russian pharmaceutical holding Binnopharm Group. [45] In the same year, Binnopharm Group joined a group of companies involved in the production of the Sputnik V vaccine. With consolidated assets, Binnopharm Group became one of the top three largest pharmaceutical manufacturers in Russia and now owns the portfolio of over 450 registered medicines, the most among Russian companies. [46] Binnopharm Group plans to establish a new R&D center in Krasnogorsk (Moscow region) by integrating R&D centers of the enterprises that were merged and invest USD 33 million in the development of 100 new medicines by 2025. [47] The impact on biopharmaceutical innovation of this merger is yet to be seen. Evidently though, China has been behind the major projects aiming to help Russia create and improve the necessary infrastructure for the development of biopharmaceuticals industry. Infrastructure for innovation-based industries, such as biotechnology, is a key pillar, and China’s kind of investment in Russia is aimed to develop and upgrade the necessary innovation capabilities.

In addition to joint investments, China and Russia have launched bilateral research projects. The countries agreed to establish a joint laboratory for research on COVID-19. The National Fund of Natural Sciences of China and the Russian Fund of Fundamental Research will supervise the project. [48] In a similar vein, the Russian Vektor State Research Centre of Virology and Biotechnology have cooperated with the Ministry of Science and Technology of China on projects related to the human avian influenza (bird flu). [49] The exchange of vaccine technology and declarations to combine efforts in coronavirus research accelerated the formation of the institutional links between the Chinese and Russian innovation systems, especially in the biotechnology sector. It signals the countries’ commitment to an enduring innovation partnership. [50]

The processes addressed in this paper have been unfolding before the war in Ukraine. Western decoupling from China and Russia has been pushing the two countries towards deepening their cooperation. The accelerating Sino-Russian innovation cooperation projects confirm this assumption. While it can be premature to assess the levels of joint biopharmaceutical innovation, the implications of China’s engagement with the Russian biotech are not trivial. The nature of this engagement goes beyond investment projects, aiming to strengthen the institutional links between research organizations, manufacturers, and sovereign funds of the two nations. After February 24, 2022, Western sanctions and companies fleeing Russia will force Moscow to seek deeper cooperation with China in high-tech sectors. Russian biotech is not a self-sufficient industry and requires international partnerships to develop. But Russia is now limited in who it can partner with. Given the past trajectory of joint innovation partnership, naturally, China is now Russia’s ultimate bet when it comes to biotechnology development. Russian biotech future is in China’s hands. There are not currently signs that China will change its favorable position towards Russia; hence, Sino-Russian innovation partnerships will likely intensify.

[1] Samuel Bendett and Elsa Kania, ‘A New Sino-Russian High-Tech Partnership’, Australian Strategic Policy Institute , October 2019, https://www.aspi.org.au/report/new-sino-russian-high-tech-partnership.

[2] Richard E. Baldwin, The Great Convergence: Information Technology and the New Globalization (Cambridge, Massachusetts: The Belknap Press of Harvard University Press, 2016), p. 294.

[3] For more details, see, Svitlana Lebedenko, ‘Russian Innovation in the Era of Patent Globalization’, IIC – International Review of Intellectual Property and Competition Law 53, no. 2 (2022): pp. 173-193.

[4] Desheng Cao, ‘China, Russia Enhance Links in Sci-Tech Innovation’, China Daily , November 2021, https://www.chinadaily.com.cn/a/202111/27/WS61a16e3ea310cdd39bc77dbd.html.

[5] A long-term project announced by the General Secretary Xi Jinping in 2013 and envisioned to be completed by 2049.

[6] Russia-China Investment Fund, http://rcif.com/ . See also: Belt and Road Initiative, ‘BRI Institutions’, https://www.beltroad-initiative.com/institutions-and-mechanisms/ .

[7] ‘About the University: Brief’, Shenzhen MSU-BIT University, https://en.smbu.edu.cn/About_the_University/Brief.htm.

[9] ‘Development Plan’, Shenzhen MSU-BIT University, https://en.smbu.edu.cn/info/1035/1258.htm.

[10] Russian Direct Investment Fund, ‘RCIF and Tus-Holdings expand comprehensive cooperation in the technology & innovation sector’, September 11, 2018, https://rdif.ru/Eng_fullNews/3412/ .

[11] ‘RDIF, RCIF and Tus-Holdings agree to jointly establish innovation center at Lomonosov Moscow State University’, April 26, 2019, https://rdif.ru/Eng_fullNews/4050/ .

[13] Susan Bartholomew, ‘National Systems of Biotechnology Innovation: Complex Interdependence in the Global System’, in Systems of Innovation: Growth, Competitiveness and Employment , ed. Charles Edquist and Maureen McKelvey, I (Cheltenham, UK; Northampton, MA, USA: Edward Elgar Publishing Limited, 2000), pp. 444-445.

[14] Rolf Schmid and Xin Xiong, Biotech in China Innovation, Politics, and Economics (Singapore: Jenny Stanford Publishing, 2021), p. 285.

[15] Adolfo Arranz, ‘“Made in China 2025”: Beijing Bets on Biotech’, South China Morning Post , October 2018, https://multimedia.scmp.com/news/china/article/2167415/china-2025-biotech/index.html?src=social.

[16] ‘China’s Biotech Parks – Leveraging the Ecosystem for Success’ (Deloitte, May 2021), p. 2, https://www2.deloitte.com/cn/en/pages/life-sciences-and-healthcare/articles/pr-china-biotech-parks-leveraging-the-ecosystem-for-success.html.

[18] For indicators and comparative statistics, see, Robert D. Atkinson, ‘China’s Biopharmaceutical Strategy: Challenge or Complement to U.S. Industry Competitiveness?’ (Information Technology and Innovation Foundation, August 2019), https://itif.org/publications/2019/08/12/chinas-biopharmaceutical-strategy-challenge-or-complement-us-industry.

[19] Anna Grebenyuk and Nikolai Ravin, ‘The Long-Term Development of Russian Biotech Sector’, Foresight 19, no. 5 (September 2017): pp. 491, 498.

[20] Gigi Kwik Gronvall and Brittany Bland, ‘Life-Science Research and Biosecurity Concerns in the Russian Federation’, The Nonproliferation Review , February 2021, pp. 3-4.

[21] Vladimir V. Moiseev, State Policy of Economic Development of Modern Russia (2000-2016) (translation by author) (Moscow: Direkt-Media, 2017), p. 297.

[22] ‘Information on the Results of Analysis of the State and Development of the Biotechnology Industry of Member States of the Eurasian Economic Union – Working Materials (Translation by Author)’, (Moscow: Eurasian Economic Commission, Department of Industrial Policy, 2015), p. 27.

[23] Balakin, Ayginin, and Ivashenko, ‘Russian Pharmaceutical Industry until 2030: Analytic Overview (Translation by Author)’, p. 38.

[25] Aleksandr V. Evstratov, Main Tendencies and Ways of Development of the Pharmaceutical Market in the Russian Federation (translation by author) (Volgograd: VolgGTU, 2018), p. 18.

[26] Gronvall and Bland, p. 8.

[27] Ibid, p. 4.

[30] Arthur Boyarov, Alina Osmakova, and Vladimir Popov, ‘Bioeconomy in Russia: Today and Tomorrow’, New Biotechnology 60 (January 2021), p. 36.

[31] K.V. Balakin, A.A. Ayginin, and A.A. Ivashenko, ‘Russian Pharmaceutical Industry until 2030: Analytic Overview (Translation by Author)’ (Dolgoprudny: Biopharmaceutical Claster ‘Severnyi’, 2021), pp. 42-43.

[32] Boyarov, Osmakova, and Popov, ‘Bioeconomy in Russia’, p. 37.

[33] ‘Russian company plans to produce 5-6 mln doses of Sputnik V per month in June-July’, Tass , April 6, 2021, https://tass.com/economy/1274415 ; and ‘The Sputnik V Manufacturer Will Produce 20 Million Doses of Vaccine Per Month (translation by author)’, Generium , June 5, 2016, https://www.generium.ru/about/press_center/Media_about_us/proizvoditel-sputnika-v-s-iyulya-nachnet-vypuskat-20-mln-doz-vaktsiny-v-mesyats/ .

[34] Balakin, Ayginin, and Ivashenko, p. 43.

[35] ‘Information on the Results of Analysis of the State and Development of the Biotechnology Industry of Member States of the Eurasian Economic Union – Working Materials (Translation by Author)’, pp. 28-30.

[36] ‘Russia’s Avifavir Coronavirus Drug Registered in Indonesia’, Russian Direct Investment Fund , March 2021, https://rdif.ru/Eng_fullNews/6644/.

[37] ‘Overview of the Biotechnology Market in Russia and of its Prospects of Development (translation by author)’ (Frost & Sullivan, 2014), p. 21.

[38] By December 2020, Vektor has also developed a vaccine against HIV and conducted the first phase of clinical trials. Balakin, Ayginin, and Ivashenko, ‘Russian Pharmaceutical Industry until 2030: Analytic Overview (Translation by Author)’, pp. 41-42.

[39] ‘Pharmaceutical Market of Russia 2020 (Translation by Author)’ (Moscow: DSM Group, 2020), p. 117.

[40] ‘Overview of the Biotechnology Market in Russia and of its Prospects of Development (translation by author)’, p. 17.

[41] Biocad is a scientific-production company in the Moscow region with the focus on urology, gynecology, oncology, and neurology products.

[42] Ben Hargreaves, ‘China and Russia Collaborate to Create Biologics Joint Venture’, Bio-Pharma Reporter , October 2, 2019, https://www.biopharma-reporter.com/Article/2019/10/02/China-and-Russia-collaborate-to-create-biologics-JV .

[45] The Russian pharmaceutical company Alium was founded in 1994 on the basis of the Research Centre of Applied Microbiology. In 2019, it was acquired by JSC “AFK” Sistema. In 2020, all the pharmaceutical assets of the JSC “AFK” Sistema, including Alium, were merged in Binnopharm Group. See, Binnopharm Croup, https://binnopharmgroup.ru/.

[46] ‘Morgan Lewis Advises the Russia-China Investment Fund (RCIF) on Creation of Pharmaceutical Holding’, Chambers and Partners, February 2021, https://chambers.com/articles/morgan-lewis-advises-the-russia-china-investment-fund-rcif-on-creation-of-pharmaceutical-holding.

[47] ‘Russia’s Binnopharm Group Hopes to Launch up to 100 New Drugs in Comin’, ThePharmaLetter , September 2021, https://www.thepharmaletter.com/article/russia-s-binnopharm-group-hopes-to-launch-up-to-100-new-drugs-in-coming-years.

[49] ‘International Cooperation (Translation by Author)’, Russian Centre for Virology and Biotechnology ‘Vektor’, http://www.vector.nsc.ru/mejdunarodnoe-sotrudnichestvo/.

[50] See, for instance, a declaration of Xi Jinping on deepening the cooperation with Russia on vaccine development. ‘Xi Eyes Deeper Vaccine Cooperation with Russia’, Xinhuanet , August 2021, http://www.news.cn/english/2021-08/25/c_1310148390.htm.

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Targeting Russia’s War Machine, Sanctions Evaders, Military Units Credibly Implicated in Human Rights Abuses, and Russian Federation Officials Involved in Suppression of Dissent

Office of the Spokesperson

June 28, 2022

The Department of State is taking additional steps to impose severe costs on the Government of the Russian Federation and promote accountability for its war of aggression against Ukraine.

Imposing Visa Restrictions

The Department of State is announcing a series of actions to promote accountability for actions by Russian Federation officials and others that violate Ukraine’s sovereignty and territorial integrity, including those implicated in abuses perpetrated in Zaporizhzhia and Mariupol, as well as actions to suppress dissent in Russia, to include:

Action to impose visa restrictions on 511 officers of the Russian Federation military, including officers operating in the Zaporizhzhia and Mariupol areas, pursuant to a policy under Section 212(a)(3)(C) of the Immigration and Nationality Act that applies to those who are believed to have supported, been actively complicit in, or been responsible for ordering or otherwise directing or authorizing actions that threaten or violate the sovereignty, territorial integrity, or political independence of Ukraine.
Action to impose visa restrictions on 18 Russian Federation nationals pursuant to a policy under Section 212(a)(3)(C) of the Immigration and Nationality Act that applies to current and former Russian Federation officials believed to be involved in suppressing dissent in Russia and abroad and their family members.

Targeting Russia-Installed Political Leaders

The Department of State is designating Halyna Danylchenko, the illegitimate Russia-installed “mayor” of Melitopol, pursuant to Section 1(a)(ii)(F) of Executive Order (E.O.) 14024, for being responsible for or complicit in, or having directly or indirectly engaged or attempted to engage in activities that undermine the peace, security, political stability, or territorial integrity of the United States, its allies, or its partners for or on behalf of, or for the benefit of, directly or indirectly, the Government of the Russian Federation. Danylchenko was installed by Russia following the kidnapping of the democratically elected mayor of Melitopol.

Targeting Russia’s Defense Establishment

Today, as part of its latest action to impose severe costs on the Russian Federation’s defense establishment in response to Putin’s war of aggression, the Department of State is designating 45 defense-related entities pursuant to E.O. 14024. Russia’s defense establishment is responsible for Russia’s appalling campaign of violence against the people of Ukraine, which has caused widespread and needless suffering and many hundreds and likely thousands of civilian casualties, including the deaths of children. These actions include the designation of an entity outside of Russia for providing material support to a blocked Russian entity, in this case, one that specializes in procuring items for Russia’s defense industry; Russian Federation military units and a Russian Federation intelligence agency that have been credibly implicated in human rights abuses or violations of international humanitarian law in Ukraine; defense-related entities that produce components for Russian Federation weapons systems; and Russian Federation entities that lead Russia’s efforts to export arms in order to generate revenue to fund Russia’s weapon development efforts.

Further, in coordination with the Department of the Treasury’s designation of State Corporation Rostec today, the Department of State is designating 19 members of the Rostec board of directors and nine of their spouses or adult children. Rostec is considered to be the cornerstone of Russia’s defense, industrial, technology, and manufacturing sectors.

The board members are being designated pursuant to Sections 1(a)(iii)(A) of E.O. 14024, for being or having been a leader, official, senior executive officer, or member of the board of directors of the Government of the Russian Federation:

Vladimir Vladimirovich Artyakov
Sergey Anatolyevich Tsyb
Nikolai Anatolevich Volobuev
Igor Nikolaevich Zaviyalov
Aleksander Yuryevich Nazarov
Dmitry Yuryevich Lelikov
Maksim Vladimirovich Vybornykh
Oleg Nikolaevich Evtushenko
Anatoly Eduardovich Serdyukov
Victor Nikolayevich Kiryanov
Vladimir Zalmanovich Litvin
Yury Nikolayevich Koptev
Natalya Vladimirovna Borisova
Elena Oduliovna Sierra
Pavel Mikhaylovich Osin
Vasily Yuryevich Brovko
Natalya Ivanova Smirnova
Aleksandr Nikolaevich Popov
Nikolay Valentinovich Andrianov

Family members of the board members are being designated pursuant to Section (1)(a)(v) of E.O. 14024, having been a spouse or adult child of any person whose property and interests in property are blocked pursuant to subsection 1(a)(iii):

Dmitriy Vladimirovich Artyakov
Tatiana Vladimirovna Artyakova
Tatiana Borisovna Kiryanova
Tina Kandelaki
Melaniya Andreyevna Kondrakhina
Leontiy Andreyevich Kondrakhin
Sergey Anatolevich Serdyukov
Natalya Anatolevna Serdyukova
Evgeniya Nikolaevna Vasileva

Underscoring the Risks of Doing Business with Sanctioned Russian Federation Entities or Individuals

On March 3, 2022, the Department of State designated Radioavtomatika pursuant to E.O. 14024 and underscored that Radioavtomatika specializes in procuring foreign items for Russia’s defense industry. Today, the Department of State has designated the Uzbekistan-based Promcomplektlogistic Private Company , which has actively supported Radioavtomatika in Radioavtomatika’s effort to evade U.S. sanctions since Radioavtomatika’s March 3, 2022, designation. Promcomplektlogistic Private Company’s conduct has included providing electronic components such as microcircuits to Radioavtomatika. Promcomplektlogistic Private Company has been designated pursuant to E.O. 14024 Section 1(a)(vi)(B) because Promcomplektlogistic Private Company has materially assisted, sponsored, or provided financial, material, or technological support for, or goods or services to or in support of Radioavtomatika, which is an entity whose property and interests in property are blocked pursuant to E.O. 14024. The designation of Promcomplektlogistic Private Company should serve as a warning to commercial stakeholders worldwide: If you do business with sanctioned entities or individuals, you risk exposure to sanctions. Additionally, Promcomplektlogistic Private Company is being concurrently added to the Department of Commerce’s Entity List.

Promoting Accountability for Russia’s Abuses

The Department of State is designating three Russian Federation military units, the 76th Guards Air Assault Division and its subordinate 234th Guards Airborne Assault Regiment, as well as the 64th Separate Motorized Rifle Brigade , pursuant to E.O. 14024 Section 1(a)(i) because these entities operate or have operated in the defense and related materiel sector of the Russian Federation economy.

Multiple, credible reports have documented summary executions and other unlawful killings of civilians, beatings of detained persons, and destruction of civilian property by Russia’s forces in Bucha, Ukraine this year. The United Nations (UN) High Commissioner for Human Rights has indicated that UN staff documented the unlawful killing of dozens of civilians in Bucha.

In March 2022, Russia’s 76th Guards Air Assault Division and its 234th Guards Airborne Assault Regiment encamped on Bucha, Ukraine’s Yablunska Street, which became an epicenter of violence against civilians and other human rights abuses in Bucha.

Images of dead civilians lining Yablunska street are seared into our global memory and will not be forgotten.

According to credible reports, the 76th Guards Air Assault Division has been directly implicated in violence against unarmed civilians in Bucha, as well as beating detained persons. A soldier of the 76th Guards Air Assault Division has stated his unit was tasked with “clean up” activities and this involved breaking into residential buildings where civilians lived.

Credible reports also indicate that next to a wall of the 234th Guards Airborne Assault Regiment’s base on Yablunska Street in Bucha, Russia’s forces executed numerous detained Ukrainian citizens. According to credible reports, the 234th Guards Airborne Assault Regiment has also been directly implicated in the destruction of civilian property such as homes in Bucha.

The 64th Separate Motorized Rifle Brigade also operated in the vicinity of Yablunska Street and other locations in Bucha. The 64th Separate Motorized Rifle Brigade has been described as the “butchers of Bucha.” According to credible reports, while operating in Bucha, this unit killed numerous civilians, detained civilians, beat detained civilians, conducted mock executions of civilians, dismembered civilians including removing parts of their scalps and removing their limbs, burned civilians, and seized and damaged civilian homes and property.

After accounts of the 64th Separate Motorized Rifle Brigade’s brutality emerged and this unit was accused of war crimes by the Government of Ukraine, the Kremlin responded by issuing a statement – in English – indicating that Russian Federation President Putin had conferred honors upon the 64th Separate Motorized Rifle Brigade, and Russia’s Ministry of Defense promoted the commanding officer of the 64th Separate Motorized Rifle Brigade and praised this officer’s leadership.

The Department of State has also designated the Russian Federation’s Federal Security Service (FSB) , which is a Russian government agency that is a Russian internal security and intelligence service, pursuant to E.O. 14024 Section 1(a)(iv) because the FSB is a political subdivision, agency, or instrumentality of the Government of the Russian Federation. The FSB is also sanctioned under E.O. 13694, as amended, E.O.13382, and Section 224 of the Countering America’s Adversaries Through Sanctions Act.

Since the start of Russia’s further, full-scale invasion of Ukraine, credible reports have indicated that the Federal Security Service (FSB) has perpetrated human rights abuses against Ukrainian citizens.

According to credible reports, prior to initiating its further invasion of Ukraine on February 24, Russia planned a process of “filtration,” wherein Ukrainian citizens would be forcibly relocated to Russia-controlled territory or to Russia itself.

Credible reports indicate that the FSB is centrally involved in the Russian Federation’s filtration process, including its filtration camps. These reports indicate that the FSB runs at least some of the filtration camps and that the FSB has conducted hours-long, harsh interrogations of civilians including interrogations that have involved beating civilians.

Credible accounts indicate that the “filtering” process often involves beating detained Ukrainian citizens, separating the families of Ukrainian citizens, seizing Ukrainian citizens’ passports and other identification documents, depriving detained Ukrainian citizens of food and water for periods of time, and forcibly relocating Ukrainian citizens to remote parts of Russia. Credible reports also indicate that the filtration camps often have very poor sanitation and that Ukrainian citizens have died in such camps because of a lack of medical care. There are reports that Ukrainian citizens have been killed in Russia’s filtration camps. International efforts to verify and document the actual number of Ukrainian civilians affected by forced relocations and filtration camps remain ongoing.

Imposing Costs on Russia’s Defense Sector

The Department of State has also designated numerous defense-related Russian Federation entities. Specifically, the following entities have been designated pursuant to E.O. 14024 Section 1(a)(i) because these entities operate or have operated in the defense and related materiel sector of the Russian Federation economy:

Joint Stock Company Ryazan State Instrument Making Enterprise is a Russian Federation defense entity that develops and produces airborne avionics for Russia’s combat aircraft.
Joint Stock Company Production Association Strela is a Russian defense entity involved in developing and producing missiles for Russia’s Ministry of Defense.
Joint Stock Company Corporation Moscow Institute of Heat Technology is a Russian defense entity that develops missiles for Russia’s Ministry of Defense.
Joint Stock Company Ramensky Instrument Engineering Plant is a Russian defense entity that produces navigation systems and other equipment for the Russian Federation military’s fighter aircraft and armed unmanned aerial vehicles.
Krylov State Scientific Center Federal State Unitary Enterprise is a Russian Federation defense shipping research center that conducts research and development on naval shipping topics, including naval weapons, submarines, and other military naval products.
Joint Stock Company Shipbuilding Corporation Ak Bars is a Russian defense shipbuilding entity that undertakes activities for Russia’s State Defense Order, including producing missile corvette vessels for Russia’s Navy.
Joint Stock Company Research and Production Enterprise Radar MMS is a Russian defense entity that has been involved in developing targeting complexes for Russia’s Ministry of Defense combat aircraft.
Joint Stock Company Research Institute Polyus of M.F. Stelmakh is a Russian defense entity that carries out Russia’s State Defense Order, including by making laser systems for Russia’s military and developing other military devices.
Joint Stock Company Obninsk Research and Production Enterprise Technologiya named after A. G. Romashin is a Russian defense entity that carries out Russia’s State Defense Order, including by producing items for the Russian Federation military’s fighter aircraft.
Joint Stock Company Permskiy Zavod Mashinostroitel is a Russian defense entity that develops and produces missiles for Russia’s military.
Joint Stock Company Machine-Building Engineering Office Fakel Named After Akademika P. D. Grushina is a Russian Federation defense entity that develops and manufactures missiles for the Russian Federation military’s air defense systems.
Joint Stock Company North Western Regional Center of Almaz Antey Concern Obukhovsky Plant is a Russian Federation defense entity that designs and manufactures weapons systems and military equipment and is involved in producing Russia’s S-400 air defense missile system.
Joint Stock Company Radiozavod is a Russian defense entity that manufacturers control systems for Russia’s Ministry of Defense, including for weapon systems.
Joint Stock Company Arzamassky Priborostroitelny Zavod Imeni Plandina is a Russian Federation defense entity that describes itself as a leading enterprise of Russia’s defense industry that manufacturers “special purpose products” and instruments for aircraft.
JSC All Russian Research Institute of Radio Engineering is a Russian defense science research enterprise that carries out tasks for the Russian State Defense Order, including regarding research related to radars, missiles, and other weapons.
Moscow Institute of Electromechanics and Automatics JSC is a Russian defense entity that conducts avionics research and development for Russia’s military airplanes.
Limited Liability Company Nauchno-Proizvodstvennoye Obyedineniye Radiovolna is a Russian defense entity that designs and manufactures radomes for Russia’s defense applications.
Kizlyar Electromechanical Plant JSC is a Russian defense enterprise that manufacturers defense products, including a helicopter for Russia’s Aerospace Forces.
Joint Stock Company Production Association Ural Optical and Mechanical Plant Named After E.S. Yalamov is a Russian defense entity that develops instruments for Russia’s combat aircraft, helicopters, and naval ships.
Closed Joint-Stock Company Scientific Production Enterprise Topaz is a Russian defense entity that develops and produces hardware and software used for military aircraft of Russia’s Armed Forces.
Kaluga Research Institute of Radio Engineering JSC is a Russian defense entity that produces electronic warfare systems for Russia’s military aircraft.
Aviaavtomatika Named After V. Tarasov JSC is a Russian defense entity that develops equipment for Russia’s military aircraft.
Joint Stock Company Research and Development Enterprise Almaz is a Russian defense entity that develops and produces electronic warfare (electronic countermeasures) equipment as well as other electronic products for Russia’s military systems.
Joint Stock Company Center of Research and Technology Services Dinamika is a Russian defense entity that designs and manufactures flight simulators for Russia’s military aircrews.
State Research Institute of Aviation Systems State Research Center of the Russian Federation is a Russian defense scientific center for military aviation research that focuses on military aviation combat systems and aviation weapons.
Federal Service for Military-Technical Cooperation is a Russian Ministry of Defense entity which supervises Russian organizations empowered to carry out foreign trade activities regarding military purpose products.
Joint Stock Company Special Design Bureau Turbina is a Russian defense entity that produces engines for Russia’s armored vehicles, missiles, and artillery systems.
Public Joint Stock Company Research and Production Corporation Istok Named After A.I. Shokin is a Russian defense entity that produces electronic warfare systems for Russia’s Ministry of Defense.
Joint Stock Company State Scientific Research Institute Kristall is a Russian defense entity that produces ammunition and bombs.
Open Joint Stock Company Moscow Machinery Building Plant Avangard is a Russian defense entity that produces missiles for Russia’s S-300 and S-400 anti-aircraft systems.
Mariyskiy Machine-Building Plant Open Joint Stock Company is a Russian defense entity that manufacturers Russia’s air defense systems.
Open Joint Stock Company Start Scientific and Production Enterprise Named After A. Yaskin is a Russian defense entity that produces and services missiles, including for Russia’s Navy.
Open Joint Stock Company Khabarovsk Radio Engineering Plant is a Russian defense entity that specializes in activities related to Russia’s anti-aircraft missile systems.
Joint Stock Company Vyatskoye Mashinostroitelnoye Predpriyatiye Avitek is a Russian defense entity that manufactures missiles and components for Russia’s air defense systems.
Joint Stock Company All-Russian Research Institute Signal is a Russian defense entity that develops equipment for Russia’s Armed Forces, including combat robots and unmanned ground vehicles.
Joint Stock Company Radiopribor is a Russian defense entity that manufactures and installs electronic warfare systems on Russia’s military aircraft.
Public Joint Stock Company Vympel Interstate Corporation is a Russian defense entity that is involved in the development of Russia’s missile defense systems.

The following Russian defense-related entities have been designated pursuant to E.O. 14024 Section 1(a)(i) because they are entities that operate or have operated in the aerospace sector of the Russian Federation economy:

JSC Scientific and Production Association of Electro Mechanic develops items for Russia’s missiles, combat aircraft, and other aerospace systems.
Ramenskoye Design Company Joint Stock Company is a Russian integrator and supplier of avionics for Russia’s aircraft, helicopters, and unmanned aerial vehicles, including manufacturing heads-up displays for Russia’s fighter aircraft.

The following entity has been re-designated pursuant to E.O. 14024 Section 1(a)(vii) because it is owned or controlled by, or has acted or purported to act for or on behalf of, directly or indirectly, the Government of the Russian Federation and pursuant to E.O. 14024 Section 1(a)(iv) because it is a political subdivision, agency, or instrumentality of the Government of the Russian Federation:

Rosoboroneksport OAO (Rosoboronexport JSC) is Russia’s sole state-controlled intermediary agency for exporting and importing the entire range of military, defense, and dual-use products, technologies, and services. Rosoboronexport pursues the Russian Government’s national policy in the area of military technical cooperation with foreign countries and was previously designated under E.O. 13582.

Sanctions Implications

As a result of today’s action, all property and interests in property of the designated persons above that are in the United States or in the possession or control of U.S. persons are blocked and must be reported to the U.S. Department of the Treasury’s Office of Foreign Assets Control (OFAC). In addition, any entities that are owned, directly or indirectly, 50 percent or more by one or more blocked persons are also blocked. All transactions by U.S. persons or within (or transiting) the United States that involve any property or interests in property of designated or otherwise blocked persons are prohibited, unless authorized by a general or specific license issued by OFAC, or otherwise exempt. These prohibitions include the making of any contribution or provision of funds, goods, or services by, to, or for the benefit of any blocked person and the receipt of any contribution or provision of funds, goods, or services from any such person.

U.S. Department of State

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17 dead in Russian military research facility fire last week

Firefighters hose down the burning building of the Central Research Institute of the Aerospace Defense Forces in the Russian city of Tver, Russia, Thursday, April 21, 2022. The press service of the local administration announced later in a statement that six people were killed and at least 27 were injured and over 10 people may be still trapped inside the building. (Vitaliy Smolnikov/Kommersant Publishing House via AP) RUSSIA OUT

A helicopter dumps water onto the burning building of the Central Research Institute of the Aerospace Defense Forces in the Russian city of Tver, Russia, Thursday, April 21, 2022. The press service of the local administration announced later in a statement that six people were killed and at least 27 were injured and over 10 people may be still trapped inside the building. (Vitaliy Smolnikov/Kommersant Publishing House via AP) RUSSIA OUT

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MOSCOW (AP) — At least 17 people have died in last week’s fire at a Russian military research facility, authorities said Monday.

The regional government in Tver, a city about 180 kilometers (112 miles) northwest of Moscow, said that so far only five of the victims had been identified.

The blaze at the Central Research Institute for Air and Space Defense of the Russian Defense Ministry in Tver erupted Thursday and it took authorities a day to put it out.

Officials previously said 27 people were injured and 13 of them were hospitalized.

The cause of the fire wasn’t immediately clear.

The research institute was involved in the development of some of the state-of-the-art Russian weapons systems, reportedly including the Iskander missile.

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17 dead in Russian military research facility fire last week
Read More. Published 5:14 AM PDT, April 25, 2022. MOSCOW (AP) — At least 17 people have died in last week's fire at a Russian military research facility, authorities said Monday. The regional government in Tver, a city about 180 kilometers (112 miles) northwest of Moscow, said that so far only five of the victims had been identified.