email marketing cover letters

Email Marketing Cover Letter Example

Cover letter examples, cover letter guidelines, how to format an email marketing cover letter, cover letter header, cover letter header examples for email marketing, how to make your cover letter header stand out:, cover letter greeting, cover letter greeting examples for email marketing, best cover letter greetings:, cover letter introduction, cover letter intro examples for email marketing, how to make your cover letter intro stand out:, cover letter body, cover letter body examples for email marketing, how to make your cover letter body stand out:, cover letter closing, cover letter closing paragraph examples for email marketing, how to close your cover letter in a memorable way:, pair your cover letter with a foundational resume, key cover letter faqs for email marketing.

You should start your Email Marketing cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention the position you're applying for. Make sure to grab their attention by highlighting one of your key achievements in email marketing. For example, "As an Email Marketing Specialist who increased the open rate by 30% at my current company, I am excited to apply for the Email Marketing Manager position at your esteemed organization." This approach not only shows your competence but also your enthusiasm for the role. Remember, the opening of your cover letter sets the tone for the rest of the letter, so make it engaging and relevant.

The best way for Email Marketers to end a cover letter is by summarizing their skills and expressing enthusiasm for the opportunity. It's important to reiterate how their experience in creating successful email campaigns, analyzing data, and understanding customer behavior can benefit the company. They should also include a call to action, similar to email marketing strategies, encouraging the hiring manager to take the next step, such as "I look forward to the opportunity to discuss how my skills in email marketing can benefit your team." Lastly, they should end with a professional closing like "Sincerely" or "Best regards," followed by their name.

In a cover letter for Email Marketing, you should include the following: 1. Introduction: Start with a brief introduction about yourself and your current role. Mention how you came across the job opportunity and why it interests you. 2. Relevant Experience: Highlight your experience in email marketing. This could include your knowledge in creating email marketing campaigns, analyzing their effectiveness, and understanding of email marketing tools. Discuss specific campaigns you've worked on, the strategies you used, and the results they achieved. 3. Skills: Mention your skills that are relevant to the job. This could include proficiency in email marketing software, data analysis, copywriting, and understanding of SEO and SEM. 4. Understanding of the Company: Show that you've done your research about the company. Discuss how your skills and experience align with the company's goals and how you can contribute to their success. 5. Call to Action: End the letter by expressing your interest in discussing the role further and thanking the reader for their time. Remember, the cover letter should be concise and to the point. It should not just repeat what's in your resume, but rather provide a deeper insight into your skills and experiences.

Related Cover Letters for Email Marketing

Related resumes for email marketing, try our ai cover letter generator.

A Real Email Marketing Manager Cover Letter That Got the Job

Have you ever been curious to see exactly what someone wrote in a cover letter that worked? Like word for word? Well, same. That’s why we’re taking a look at Real Cover Letters That Got the Job. We bring you actual cover letters that real people submitted for jobs they ultimately landed—and the scoop on why they worked.

Alex Caffee had been getting The Muse’s newsletter for years when she saw that the marketing team was hiring someone to send those emails. She was a big fan of the brand already, but also knew there were so many ways the product could be better—and she was convinced she could, and should, be the one to deliver on that potential. She really wanted this job.

So even though she doesn’t love writing cover letters—or, as she says, she typically resents spending time on them—she carefully crafted one from scratch for the email marketing manager position. Her goal wasn’t just to show that she could do the job or even to prove that she was a perfect fit for the role, but to paint a memorable picture of someone who’d embody the company’s values and contribute to its mission and culture.

The Cover Letter

Before we get into the cover letter, it’s worth pausing to note that The Muse’s system has applicants paste their cover letters into a text box rather than attaching them as separate documents, so candidates sometimes skip the salutation—and that’s OK.

More than a fan of The Muse, I’m also a long-time subscriber to your emails. Although I enjoy reading them, I see so many opportunities to do more with re-marketing your services and creating more customized content. You guys are killing it, and it would be my absolute pleasure to help you build out the best email program yet.

In addition to my success with engaging and converting email subscribers, I hope my personal experience in the workplace proves that I’d more than qualify for the position—I’d embody the work itself:

Outside of my email marketing responsibilities, I’m the founding co-chair of the Women of Niche internal development group, advocating for better workplace policies, inviting speakers, organizing educational initiatives, and making sure women of all backgrounds feel supported. So far, I’ve organized several speakers and pushed for better parental leave and maternity policies, encouraging our group to perform competitive analysis and present to our C-suite.

I hope this assures you that I’d work especially hard to develop your marketing efforts as The Muse promotes a cause I’m personally dedicated to.

One thing to mention is that I’m currently in Pittsburgh, but am aiming to relocate to New York as soon as possible.

Hopefully we can talk more about your plans for email marketing and how I can help alleviate any pain points.

How This Cover Letter Won Over the Recruiter

Caffee’s cover letter immediately stood out to Lauren Roberts, Associate Director of Talent Acquisition at The Muse, who Slacked the hiring manager excitedly to tell her, “Check out this cover letter!” Here’s what Roberts says:

What grabbed you about this cover letter?

She started her cover letter in a really personalized way. So often I get emails that say, “Dear Sir or Madam, To Whom It May Concern, I’m applying to your position that I found on xyz job board.” Yes, I know. I get really tired of reading those. So I loved that she started out in a way that made me feel like this is someone I want to talk to—I’m getting to know their personality. But also this is somebody who knows who we are and actually cares about this opportunity as opposed to just applying to a hundred jobs and hoping something sticks.

She addresses the core of the position right away and she jumps right into a pain point. She demonstrates in her first paragraph that she’s already thinking from a strategic perspective. We needed someone in this role who is going to advocate for email and who’s going to have a point of view and who can push to get things done and get buy-in from others. So somebody who’s not afraid to say in their cover letter, “I think your email’s great. I see some clear opportunities to make it better and I want to be a part of that,” stood out to me.

Next she talks about herself outside of her specific job. It gave me a good sense of why she would be a great culture add. She’s so aligned with The Muse’s mission and values as a team and a group of humans. It gave me a sense of what she cares about as a person and what she’s passionate about. Also that she’s somebody who goes the extra step to create a better workplace and somebody who gets things done.

Why, in your mind, was it okay not to get into too many specific role-related accomplishments in the cover letter?

Her role-specific accomplishments are in her resume and outlined quite well so it wasn't necessary to explain that again in her cover letter. Her resume is succinct and includes the most relevant information such as what she owned and the impact she made (numbers are super important for anyone in marketing, which is a very goal-driven field). Because of this, she was able to use her cover letter as an opportunity to share a different side of herself and not be redundant.

What did you think about the line about relocating?

I can’t tell you how many people don’t address that and I have to send emails like, “I see that you’re located in California. This position is based in New York. Are you looking to relocate?” And then sometimes they are, sometimes they aren’t. But that is something that you can address up front to answer the question for the recruiter or the hiring manager and make sure that they don’t pass over you.

How did her cover letter help her get the interview and/or the job?

It got me excited about her. Part of what I do as a recruiter is not just finding the right candidate, it’s finding the right candidate and then selling that candidate to the hiring manager. So when I have this wonderful gem of a cover letter that I can use, it helps me get them excited. It really sets you up for success.

Why This Cover Letter Worked With the Hiring Manager (i.e. the Candidate’s Future Boss)

It’s a good start to get the recruiter excited and get past initial screening, but of course it’s not enough. You also have to convince your prospective boss that you’re the perfect candidate to fill the role. Lauren McCullough, Senior Director of Marketing at The Muse, is now Caffee’s boss. Here’s what McCullough has to say:

What caught your attention about Alex?

It’s a good feeling as a hiring manager to see a candidate say that they’re a fan of your company, that they understand what they’re applying for. But I appreciated that Alex wasn’t afraid to offer some feedback literally right in the first paragraph of her cover letter. It was still really positive and made me feel like this is someone who is confident in her skills. [In one sentence], she really aptly captured where our email program was and all of the opportunities that we have to grow it and to make it even more impactful for our users. It’s not always easy to see from the outside what a business’s challenges or opportunities are. I thought that that was really impressive.

She didn’t spend a lot of time in the cover letter rehashing her resume, which I actually think is a very smart strategic choice because then that runs the risk of feeling duplicative, like, “Ugh I already read this.” Instead she devoted most of the real estate to talking about her workplace leadership. She really demonstrated how she would contribute to the culture here at The Muse, which is something that’s really important to us. And that’s stuff that doesn’t necessarily jump off of a resume.

And as a hiring manager, I want someone who wants to join our company and who wants this role and who is going to come to work every day and be enthusiastic and be passionate about solving the hard problems that we’re trying to solve. There’s no better place than a cover letter to really convey your personal passion and your personal enthusiasm for a particular role and for a company. She’s gone the extra mile to really make that clear, and helped her stand out.

How the Letter Got Written

Just over a month into her job as The Muse’s email marketing manager, Caffee looked back at the cover letter that helped get her the role.

What was the number one thing you were hoping to communicate in your cover letter?

That line that I embodied the work itself. I really wanted to hammer that in. I’m not only a fan, I’m absolutely the right person not only for the job but for the company. I felt like this out of all of my other cover letters was the most genuine, like, “Okay, The Muse, I have the receipts!”

Knowing what you know now, is there anything you would’ve done differently in your letter?

No. In fact, I’m happy that I didn’t take any time to talk about my work. I totally brushed over it. I have success with engaging and converting email subscribers, but the more important part is that I have this other experience that is cool and unique. I don’t just sound like a robot. My mom always gave me good advice that a human being is reading this—a person who needs to be entertained. So I always try to begin like I’m writing to a friend. I definitely felt like I was taking a risk but also felt good that I was like being true to myself and my experience.

Professional Email Marketing Manager Cover Letter Examples for 2024

Your email marketing manager cover letter must highlight your command over data analytics. Show you understand the importance of data-driven decisions in crafting successful email campaigns. Demonstrate your creativity and ability to engage customers through compelling content. Ensure your cover letter reflects your expertise in segmentation and personalization strategies to capture the reader's attention.

Cover Letter Guide

Email Marketing Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Email Marketing Manager Cover Letter

Key Takeaways

Crafting an effective email marketing manager cover letter can be a daunting task, especially when you're not sure where to start. As you dive into the job application process, remember that your cover letter is a chance to spotlight your top professional achievement — not echo your resume. It's about striking the perfect balance between formality and originality, steering clear of tired clichés. Keep it concise; one page is all you need to make a memorable impression. Let's discover how.

• Making excellent use of job-winning real-life professional cover letters;
• Writing the first paragraphs of your email marketing manager cover letter to get attention and connect with the recruiters - immediately;
• Single out your most noteworthy achievement (even if it's outside your career);
• Get a better understanding of what you must include in your email marketing manager cover letter to land the job.

Let the power of Enhancv's AI work for you: create your email marketing manager cover letter by uploading your resume.

If the email marketing manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

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• Digital Marketing Intern cover letter example
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Email Marketing Manager cover letter example

CARTER ANDRADE

+1-(234)-555-1234

[email protected]

• Emphasize relevant accomplishments: The cover letter showcases a specific achievement (30% increase in user engagement) to demonstrate success in past roles and the potential for impact in the new role.
• Highlighting strategic skills: The candid mention of a comprehensive data analysis and the subsequent email segmentation strategy underscores the candidate's ability in strategic thinking and data-driven decision-making.
• Customization to the role: The cover letter is tailored to the company, indicating an understanding of the company's needs and how the candidate's skills can address those needs effectively.
• Call to action: Ending the letter with an eagerness to discuss the candidate's fit for the role prompts the hiring manager to consider an interview, thereby creating an opportunity for dialogue.

The format of your email marketing manager cover letter: structure, fonts, margins, and more

Your email marketing manager cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.

Remember that you're writing your email marketing manager cover letter for recruiters - as the Applicant Tracker System won't scan this content.

Here are a few more tips and tricks to keep in mind when formatting your email marketing manager cover letter:

• Use the same font in your email marketing manager cover letter and resume . We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
• Each paragraph should have single spacing, which is already set up for you in our cover letter templates .
• Our cover letter builder follows industry standards for your email marketing manager cover letter formatting - with a one-inch margin, surrounding your content.
• Always export your email marketing manager cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.

The top sections on a email marketing manager cover letter

• Header: Include your contact information and the date, ensuring the recruiter knows who you are and how to contact you immediately.
• Greeting: Address the hiring manager by name if possible, to personalize the cover letter and demonstrate attention to detail, which is crucial in an email marketing role.
• Introduction: Briefly introduce yourself and express your enthusiasm for the email marketing manager position, highlighting your understanding of the role's impact on the company's overall marketing strategy.
• Body: Divide this into specific subsections such as 'Email Marketing Strategy Expertise', 'Analytical Skills' and 'Leadership in Email Campaign Management', each showcasing relevant experience, achievements, and the ability to leverage data for effective campaigns.
• Closing: Reiterate your interest in the position and the unique value you can bring to it, followed by a call to action inviting the recruiter to contact you for further discussion, demonstrating your proactive approach.

Key qualities recruiters search for in a candidate’s cover letter

Proven experience with email marketing platforms (e.g., Mailchimp, Constant Contact, or Marketo): This demonstrates familiarity with the tools necessary for the role and the ability to execute email campaigns.

Strong copywriting and content creation skills: Effective email marketing relies heavily on engaging and persuasive content that can drive conversions.

Data analysis and segmentation proficiency: Recruiters seek candidates who can analyze campaign performance data and segment audiences to tailor email marketing strategies for various customer groups.

Knowledge of compliance regulations (e.g., CAN-SPAM, GDPR): Understanding legal standards is crucial for managing email campaigns without risking fines or damage to the organization's reputation.

A/B testing experience and conversion rate optimization: Recruiters prioritize candidates who can conduct tests to improve email performance and ultimately increase the ROI of email marketing campaigns.

Expertise in email automation and customer journey mapping: The ability to automate emails and map out customer interactions can lead to more personalized and effective email marketing strategies.

How to greet recruiters in your email marketing manager cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your email marketing manager cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

• greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
• using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
• writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Selection Committee,
• Dear [Specific Job Title] Hiring Team,
• Dear Mr./Ms. [Last Name],
• Dear Dr. [Last Name],

The email marketing manager cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your email marketing manager cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your email marketing manager cover letter , immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your email marketing manager cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

Structuring your email marketing manager cover letter body to add more value

You've hinted at your value as a professional (this may be your passion for the job or interest in the company) in your introduction.

Next, it's time to pan out the body or middle of your email marketing manager cover letter .

When creating your resume, you've probably gone over the advert a million times to select the most relevant skills.

Well, it's time to repeat this activity. Or just copy and paste your previous list of job-crucial requirements.

Then, select one of your past accomplishments, which is relevant and would impress hiring managers.

Write between three and six paragraphs to focus on the value your professional achievement would bring to your potential, new organization.

Tell a story around your success that ultimately shows off your real value as a professional.

Two ideas on how to end the final paragraph of your email marketing manager cover letter

Closing your email marketing manager cover letter , you want to leave a memorable impression on recruiters, that you're a responsible professional.

End your cover letter with how you envision your growth, as part of the company. Make realistic promises on what you plan to achieve, potentially, in the next six months to a year.

Before your signature, you could also signal hiring managers that you're available for the next steps. Or, a follow-up call, during which you could further clarify your experience or professional value.

Keep this in mind when writing your zero experience email marketing manager cover letter

Even though you may not have any professional experience , your email marketing manager cover letter should focus on your value.

As a candidate for the particular role, what sort of skills do you bring about? Perhaps you're an apt leader and communicator, or have the ability to analyze situations from different perspectives.

Select one key achievement from your life, outside work, and narrate a story that sells your abilities in the best light.

If you really can't think of any relevant success, you could also paint the picture of how you see your professional future developing in the next five years, as part of the company.

Key takeaways

Writing your email marketing manager cover letter doesn't need to turn into an endless quest, but instead:

• Create an individual email marketing manager cover letter for each role you apply to, based on job criteria (use our builder to transform your resume into a cover letter, which you could edit to match the job);
• Stick with the same font you've used in your resume (e.g. Raleway) and ensure your email marketing manager cover letter is single-spaced and has a one-inch margin all around;
• Introduce your enthusiasm for the role or the company at the beginning of your email marketing manager cover letter to make a good first impression;
• Align what matters most to the company by selecting just one achievement from your experience, that has taught you valuable skills and knowledge for the job;
• End your email marketing manager cover letter like any good story - with a promise for greatness or follow-up for an interview.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

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Block Format

Copy this text for your Marketing cover letter!

123 Fictional Avenue New York City, NY 76208 (123) 456-7890

June 15, 2023

Hiroshi Suzuki The New York Times 123 Fictional Lane New York City, NY 76208

Dear Mr. Suzuki:

With over 5 years of diverse experience in marketing, I am enthusiastic about using my skill set at The New York Times to propel the brand to new heights. With a passion for journalism and a history of proven growth in engagement metrics, I am eager to contribute my experience to foster meaningful connections with The New York Times’ readership.

At my previous position with Newsday, I spearheaded the optimization of web content, which resulted in a 36% increase in organic traffic within six months. Additionally, my hands-on experience with Moz SEO tools was instrumental in enhancing our website’s visibility. I managed and executed email marketing campaigns that boosted our subscriber engagement rate by 18%. And I created and edited video content using Adobe Premiere Pro, leading to a 24% rise in social media shares.

Furthermore, I’ve consistently relied on data to drive my social media campaigns. For instance, by streamlining content and implementing targeted ads, I was able to increase the click-through rate by 17%. Proficiency in Google Ads enabled me to create cost-effective, high-impact campaigns.

At The New York Times, my vision is to combine cutting-edge marketing strategies with captivating storytelling. With an ability to craft engaging content across various platforms and leverage data to make the most of marketing, I’m confident I’m a perfect match for your publication’s innovative spirit.

Thank you for considering me for this prestigious role. I am excited about the possibility of contributing to The New York Times and would welcome the opportunity to further discuss how I can bring value to your team. Please don’t hesitate to contact me if you would like any additional information.

Enclosures: Resume Portfolio Google Ads Certification Moz SEO Certification

Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Marketing Coordinator Cover Letter Example

Copy this text for your Marketing Coordinator cover letter!

123 Fictional Avenue Phoenix, AZ 76208 (123) 456-7890

Anika Sharma GoDaddy 123 Fictional Lane Phoenix, AZ 76208

Dear Ms. Sharma:

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%.

Additionally, my expertise in SEO has been instrumental in enhancing online visibility for various projects. Through keyword optimization, on-page SEO adjustments, and building backlink profiles, I’ve successfully increased organic search traffic for clients across multiple industries.

I’m also adept with CMS platforms, such as WordPress and Joomla, which has enabled me to efficiently create, edit, and publish web content that is both engaging and optimized for search engines.

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team.

Luna Torres

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

Copy this text for your Marketing Intern cover letter!

123 Fictional Avenue Houston, TX 76208 (123) 456-7890

Felipe Santos Chevron 123 Fictional Lane Houston, TX 76208

Dear Mr. Santos:

The moment I saw the opening for a marketing intern at Chevron, I felt compelled to apply. As an ardent supporter of sustainable energy practices, I’ve always admired Chevron’s commitment to integrating advanced technologies for cleaner energy solutions. It’s exciting to think of contributing to a company that is not just an industry giant, but also an innovator.

As a marketing student at Texas Southern University, I’ve developed skills essential for a modern marketing professional. One of my proudest achievements was developing and managing an email marketing campaign for our university’s sustainability fair. I designed a series of emails that reached over 5,000 students and faculty members, contributing to a 34% increase in attendance.

In addition to my experience with email marketing, I possess a strong understanding of data analytics. Through Google Analytics, I have successfully monitored and analyzed user engagement in various campaigns. For instance, in a recent project, I employed Google Ads to generate a PPC campaign for a local non-profit.

I’m also adept at leveraging advertising platforms like Facebook Ads Manager to maximize outreach. For my university’s Entrepreneurship Club, I set up a campaign to promote a networking event, resulting in a 42% increase in participant sign-ups.

At Chevron, I aspire to apply my marketing skills to contribute to the company’s goals and further its mission. I’m particularly drawn to Chevron’s dedication to innovation and sustainability. Thank you for considering my application.

Matias Suarez

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

Copy this text for your Marketing Assistant cover letter!

123 Fictional Avenue Sacramento, CA 95814 (123) 456-7890

December 12, 2023

David King Blue Diamond Growers 123 Fictional Lane Sacramento, CA 95814

Dear Mr. King:

Blue Diamond Growers first caught my attention when I learned about the Homegrown Goodness Tour, an ingenious marketing move that beautifully bridges your products with local culture. As someone who has been stirring the pot of innovative content creations and social media strategies in the backdrop of Sacramento, CA, I believe I can help Blue Diamond Growers capture its audience on the next leg of its journey.

Previously, at AdInfusion, I played a key role as the social media specialist, where we aimed to boost our clients’ digital foothold. Through my use of various analytics platforms, including Google Analytics, we achieved an average increase in social media traffic of 38%. I also introduced email marketing, which resulted in a 22% increased conversion rate across all our campaigns.

Simultaneously, as the content creation coordinator at JP Marketing, I had the opportunity to craft compelling narratives for our clients, specifically in the food and beverages industry. Here, I used social media management tools to increase brand engagement by 37% within the first three months—a tremendous testament to our hard work and inventiveness.

Embarking on my professional journey at Lennar, I initially embraced the role of a marketing assistant. Here, I applied my acquired knowledge and innate abilities to tackle significant strategic marketing challenges with fresh and distinctive solutions. A noteworthy example includes utilizing targeted email marketing to enhance Lennar’s customer retention by 33% while simultaneously decreasing marketing expenditure by 7%.

I’m thrilled about the prospect of joining Blue Diamond Growers on its tour and can’t wait to curate catchy content, captivate the crowd with email strategies, and crystalize the impact of your campaigns using data-driven insights. Thanks for considering my application. I would love to chat further about this marketing assistant role.

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

Copy this text for your Marketing Director cover letter!

123 Fictional Avenue Portland, OR 33101 (123) 456-7890

Sofia Allen Royal Caribbean Cruises 123 Fictional Lane Portland, OR 33101

Dear Ms. Allen:

A knack for identifying market trends, an enthusiasm for crafting innovative strategies, and a background in data analytics have fueled my passion for taking on marketing challenges and propelling brands to new heights. This is an invitation for us to collaborate and harness my marketing expertise to achieve Royal Caribbean Cruises’ ambitious goals.

For the past three years, I’ve led digital marketing initiatives at Mirador. It was here I strategically tapped into data analytics, supervising the launch of a novel multichannel marketing campaign that boosted the conversion rate by a striking 24%. This initiative, which reached an audience of 11,500+ customers, not only delivered significant revenue growth but also enhanced customer engagement rates.

Before Mirador, I harnessed the power of social media advertising at Zapproved. Merging proficiency in Google AdWords and Facebook Ads Manager with my passion for creative problem-solving, I significantly amplified TripAdvisor’s social media presence. The effective use of these tools led to the creation of engaging ad campaigns that drove a dramatic 53% increase in CTR and a 33% increase in ad engagements over nine months.

I started my professional journey at Acquia, where I utilized content marketing to simplify complex software solutions for customers. Through crafting SEO-optimized educational blog posts and videos, my team and I were able to increase organic website traffic by 19% in the first quarter alone.

The dynamic and innovative culture at Royal Caribbean Cruises deeply resonates with me. As someone who thrives in deciphering consumer behavior, crafting compelling narratives, and mentoring teams toward enhanced performance, I’m enthused to explore how I can contribute to your esteemed brand as marketing director. Thank you for considering my application.

Elena Volkov

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Marketing Cover Letter Mistakes to Avoid

• The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
• This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
• While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
• You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
• Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

Marketing Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Marketing Cover Letter

As a marketing professional, you understand the importance of tailoring your brand messaging towards target audiences. The same principles apply to writing a winning cover letter.

Paint a picture of how your marketing expertise can create value for potential employers. This guide provides examples and expert tips to help translate your industry expertise into a powerful marketing tool.

Customer Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

Marketing Text-Only Cover Letter Templates and Examples

Mina Sayed Marketing Assistant | [email protected] | (123) 456-7890 | Philadelphia, PA 12345 | LinkedIn

January 1, 2024

Hector Santos Hiring Manager Ajax Gaming Studio (987) 654-3210 [email protected]

Dear Mr. Santos:

I’m interested in applying for the marketing coordinator role with Ajax Gaming Studio that I found on LinkedIn. During my time with Rise Marketing Inc., I drove social media marketing initiatives and improved followership by over 400% across all social channels. I can achieve similar results for your organization.

Ajax Gaming Studio’s innovative art style and storytelling drew me to apply for this opportunity. Having managed social media marketing efforts for a technology start-up, I can offer a fresh perspective to help you grow your brand’s digital presence. Below is a list of my most notable career achievements:

• Oversaw all aspects of social media marketing for a premiere technology start-up, managed Facebook, LinkedIn, and Twitter accounts, and increased followership by over 400%
• Coordinated with the marketing team to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
• Supported marketing initiatives for the launch of a new software product, coordinated social media campaigns, and raised awareness of online launch events

I look forward to telling you more about how expertise in social media marketing can benefit your organization. You may contact me via phone or email for any additional questions you may have about my background. I appreciate your time and consideration.

Aliya Jackson Digital Marketing Specialist | [email protected] | (123) 456-7890 | New York, NY | LinkedIn

Meiling Li Hiring Manager Alliance Marketing Co. (987) 654-3210 [email protected]

Dear Ms. Li:

I’m interested in applying for the digital marketing manager position with Alliance Marketing Co. As you can see from my attached resume, I have a strong history of building successful brands and developing innovative strategies to drive community engagement. My expertise in digital marketing would be an asset to your organization.

Alliance Marketing Co. has a reputation for its cutting-edge marketing strategy and brand storytelling that strongly aligns with my professional background. Throughout my career, I’ve defined brand messaging for clients across a variety of industries, including technology, fitness, travel and hospitality, and health care. I can achieve similar results for your organization based on my career accomplishments:

• Managed all online marketing for a portfolio of 12 client accounts valued at $100,000 to $300,000, defined digital marketing strategy, and aligned brand messaging with target audiences
• Drove search engine optimization (SEO) marketing initiatives, performed research to enhance keyword optimization, conducted link-building campaigns, and increased web traffic by over 200%
• Enhanced social media presence for clients across Facebook, Twitter, and YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average

I would like to schedule an interview to further discuss how my background in digital marketing can benefit your team. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Aliya Jackson

Joseph Corbin Marketing Manager | [email protected] | (123) 456-7890 | Seattle, WA 12345 | LinkedIn

Tyrone Jackson Hiring Manager Alliance Marketing Co. (987) 654-3210 [email protected]

Dear Mr. Jackson:

I’m reaching out regarding the marketing director job with American Airlines. In my previous role, I developed and implemented large-scale campaigns to enhance brand awareness for a premiere airline valued at $700 million. My industry knowledge and leadership capabilities would benefit your organization.

American Airlines’ reputation as a customer-focused, forward-thinking company is what draws me to apply for this opportunity. Throughout my career, I’ve successfully identified opportunities to enhance digital marketing efforts and grow brand awareness for enterprise organizations. I can achieve similar results for your company based on my prior achievements:

• Oversaw large-scale campaigns to grow brand awareness, developed marketing strategy, led the redesign of the landing page, and increased sales conversions by 42%
• Managed and built a 20-person marketing team, oversaw an annual budget of $30 million, coordinated digital marketing initiatives, and achieved a 150% return on investment (ROI) on average for marketing campaigns
• Analyzed key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

I hope to speak with you further about how my marketing expertise within the airline industry would be an asset to your organization. You may contact me via phone or email at your convenience. Thank you for your time and consideration.

Joseph Corbin

To write a great marketing cover letter, you need to craft high-impact content that differentiates you from the competition. Think about how you’ve effectively marketed brands and products in the past. This is exactly how you should approach your cover letter, by selling yourself as a candidate through a creative value proposition. Below, we’ll walk you through each step of the cover letter writing process to help you land your next big marketing role:

1. Contact information and salutation

List all essential contact information at the top of your marketing cover letter, including your name, phone number, email, and LinkedIn URL. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This is preferable to salutations such as “To Whom It May Concern,” as this language is more direct and personal.

2. Introduction

As a marketing professional, you understand the importance of making a strong first impression. The same is true for your marketing cover letter, which is why it’s essential to lead with a powerful introduction. Draw attention to key aspects of your marketing expertise that match the job description, such as digital, social media, or SEO. Feature one of your most notable wins, especially if it can be supported with an eye-catching number or metric.

3. Body paragraphs

Continue to highlight your professional achievements in the body paragraphs of your marketing cover letter. Start by mentioning something specific about the company’s reputation or products and how you can help them grow brand awareness and market share. Emphasize how your marketing campaigns and strategies have generated positive results for previous employers . Demonstrate you can work effectively in team-based environments, as marketing initiatives are often highly collaborative.

Ajax Gaming Studio’s innovative art style and storytelling drew me to apply for this opportunity. Having managed social media marketing efforts for a technology start-up, I can offer a fresh perspective to grow your brand’s digital presence. Below, you’ll find a list of my most notable career achievements:

4. Marketing skills and qualifications

Providing a list of professional skills on your marketing cover letter is redundant, as most of this information should already be featured on your resume. That said, consider reinforcing key qualifications that align with the job description. For instance, if a company is seeking a digital marketing specialist, carefully weave SEO-related skills into your paragraphs. Below, you’ll find a list of keywords you may encounter during the job search:

5. Closing section

Close out your marketing cover letter with a call to action that encourages the hiring manager to schedule you for an interview. Emphasize how your background in marketing can benefit your target company. Be sure to thank the hiring manager for their time and consideration in the last sentence.

Marketing Cover Letter Tips

1. tailor your cover letter to the job description.

A generic cover letter won’t increase your odds of landing the interview. To make a lasting impression on the hiring manager, carefully tailor your cover letter to each job you apply for. Mention something specific about the organization and emphasize how your marketing expertise would have a positive impact on their team. This shows that you’ve researched the company beforehand, which is also a key aspect of being a successful marketing professional.

2. Feature your marketing skill sets

It’s important to let your marketing skills and expertise shine on your cover letter. Rather than simply listing them, provide insights into how you’ve leveraged these skill sets to achieve results throughout your career. For example, developing a digital marketing strategy for a start-up company requires a very different type of approach in comparison to an established brand.

3. Highlight key marketing achievements

As you build your content, keep your most prominent marketing achievements at the forefront of your cover letter. Establish an appropriate context for your campaigns and initiatives. Tactically integrate hard numbers and KPIs to establish a sense of scope for your contributions. For example, if you led marketing campaigns for a smaller company, a percentage might appear stronger than a monetary figure.

Marketing Cover Letter FAQs

Why should i include a marketing cover letter -.

In addition to your skills, campaigns, and achievements, paint a picture of who you are as a creative marketing professional for the reader. Demonstrate how you’ve developed innovative marketing strategies to capture target audiences and grow brand awareness. Convey why you’re the right fit for the cultural fit for the organization.

Are cover letters becoming obsolete? -

Although many believe that cover letters have become obsolete, many companies still require them during the application process. According to a LinkedIn poll conducted by Forbes , 70% of correspondents voted that cover letters are no longer needed. While cover letters aren’t always required, writing one demonstrates your enthusiasm and genuine interest in the role you’re applying for. This can sometimes make all the difference in generating interviews during the job search.

How do I make my cover letter stand out? -

Craft a new cover letter in minutes.

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Marketing Assistant Cover Letter Examples and Templates

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Effective Marketing Cover Letters: Templates and Tips

Discover how to craft the perfect marketing cover letter with our examples, templates, and expert tips. Get noticed and land your dream job.

Pansy Thakuria

Read more posts by this author.

As a marketing professional, there are many things you could showcase or market to your future employer. Doing so with an apt marketing cover letter says a lot about how good of a marketer you are.

In this blog, you'll find examples, templates, and valuable tips to help you craft an effective cover letter for your marketing endeavors. Let's make your application stand out.

Marketing Cover Letter Template for beginners with no experience

Dear [Hiring Manager's Name],

I am writing to express my enthusiasm for the advertised Marketing position at [Company Name]. Although I am a beginner without direct experience, my skills, passion, and commitment set me apart.

Here's why I believe I'd be a valuable addition to your dynamic team:

1. Creative Storytelling: A knack for crafting compelling narratives and messages that resonate with diverse audiences. 2. Social Media Savvy: Proficient in navigating various social media platforms, creating engaging content, and staying on top of trending topics. 3. Adaptable Learning: Quickly grasp new concepts and technologies, eager to stay ahead in the ever-evolving digital marketing landscape. 4. Analytical Thinking: Adept at analyzing data to identify patterns and insights, translating numbers into actionable strategies. 5. Team Collaboration: Strong team player with excellent communication skills, ready to contribute ideas and work collaboratively towards common goals . 6. Customer-Centric Approach: Understanding the importance of customer satisfaction and tailoring marketing efforts to meet their needs.

I am excited about the opportunity to bring my fresh perspective and passion for marketing to [Company Name]. I am confident that my creativity and eagerness to learn will make me a valuable asset to your team.

Thank you for considering my application. I look forward to discussing how I can contribute to the continued success of [Company Name].

Sincerely, [Your Full Name]

Marketing Cover Letter Sample for professionals with experience

Dear Hiring Manager,

I am writing to express my interest in the [Marketing Specialist/Marketing Coordinator/Marketing Manager] position at [Company Name]. With over seven years of marketing experience, I am eager to contribute my skills and expertise to your innovative team.

In my previous roles as [Marketing Assistant/Marketing Specialist/Project Manager], I successfully:

1. Analyzed [number] social media metrics, measuring campaign success in engagement, awareness, sentiment, conversions, and customer support.

2. Achieved a [percentage]% increase in consumer engagement by applying UX design principles to revamp a website and e-commerce system.

3. Led a team of [number], ensuring task completion and meeting client expectations and deadlines.

I am drawn to [Company Name] 's commitment to [mention specific aspects of the company or mission]. As an admirer of your work, I am excited about contributing to your mission.

My communication, creativity, problem-solving, and marketing software proficiency align well with the role's requirements. I am confident that my experience can exceed your client's expectations and fulfill their marketing needs.

Thank you for considering my application. I look forward to the opportunity for an interview to discuss how my skills can contribute to the continued success of [Company Name].

Sincerely, [Your Name]

Don't know how to format your cover letter? We've got you covered: Cover Letter Guide with format, examples, and tips.

Marketing Cover Letter Example for professionals with experience

Dear [Employer's Name],

I am writing to express my enthusiastic interest in the Marketing Director position at ABC Marketing Solutions. With a proven track record in driving strategic marketing initiatives, I am confident in my ability to contribute significantly to your team's success.

Professional Highlights:

1. XYZ Agency - Marketing Manager:

• O rchestrated a dynamic campaign, resulting in a 40% increase in brand awareness within six months.
• Secured the top position on Google search results, driving a 25% boost in online lead generation through targeted SEO strategies.

2. XYZ Agency - Team Leadership:

• Implemented a customer-centric approach, leading to a 30% improvement in customer satisfaction scores.
• Executed a comprehensive social media strategy, doubling engagement rates and contributing to a 20% growth in customer acquisition.

3. LMN Corporation - Web Redesign & Email Marketing:

• Redesigned the company's website and e-commerce platform, resulting in a 50% increase in online sales within the first quarter.
• Achieved a remarkable 15% conversion rate through personalized email marketing campaigns, significantly enhancing customer retention.

My dedication to achieving measurable results, coupled with my passion for innovative marketing solutions, aligns seamlessly with the vision and goals of ABC Marketing Solutions. I am excited about the opportunity to bring my strategic mindset and proven expertise to your esteemed team.

Thank you for considering my application. I am eager to discuss how my experience and achievements can contribute to the continued success of ABC Marketing Solutions.

Sincerely, Emma Chapman

Sample Digital Marketing Specialist Cover Letter

I am excited to apply for the Digital Marketing Specialist position at [Company Name] as advertised on [where you found the job posting]. With a strong background in digital marketing and a passion for driving online engagement, I am confident in my ability to contribute effectively to your team.

In my previous role at [Previous Company], I successfully managed and optimized numerous digital marketing campaigns, resulting in a 30% increase in online engagement and a 20% boost in conversion rates. My expertise in SEO, content marketing, and social media strategy allowed me to create compelling campaigns that resonated with target audiences and drove measurable results.

One of my notable achievements was leading a comprehensive SEO overhaul for [Previous Company's Website], which led to a 50% increase in organic traffic within six months. By conducting thorough keyword research, optimizing on-page elements, and developing high-quality content, I was able to enhance the website's visibility and attract a more engaged audience.

I am particularly drawn to this opportunity at [Company Name] because of your commitment to innovation and your impressive track record in the digital marketing industry. I am eager to bring my skills in data-driven marketing, creative content development, and performance analysis to your team.

Thank you for considering my application. I look forward to the opportunity to discuss how my experience and skills can contribute to the continued success of [Company Name]. Please find my resume attached for your review.

Tips for Writing a Digital Marketing Cover Letter:

• Highlight Relevant Skills: Focus on your digital marketing skills, such as SEO, PPC, content marketing, and social media management.
• Showcase Achievements: Provide specific examples of your successes in previous roles, including metrics and outcomes.
• Tailor to the Job Description: Customize your cover letter to reflect the requirements and responsibilities mentioned in the job posting.
• Emphasize Innovation: Highlight your ability to stay current with digital marketing trends and your enthusiasm for implementing innovative strategies.

Marketing Coordinator Cover Letter Example

I am writing to express my interest in the Marketing Coordinator position at [Company Name], as advertised on [where you found the job posting]. With a strong background in marketing project management and a keen eye for detail, I am excited about the opportunity to contribute to your dynamic marketing team.

In my previous role at [Previous Company], I successfully coordinated a variety of marketing projects, including product launches, promotional campaigns, and social media initiatives. By managing timelines, coordinating with cross-functional teams, and ensuring consistent communication, I was able to deliver projects on time and within budget.

One of my key achievements was coordinating the launch of [Previous Company's Product], which involved organizing a multi-channel marketing campaign. My efforts led to a 20% increase in brand visibility and a 15% boost in sales during the first quarter post-launch. I was responsible for managing content creation, scheduling social media posts, and coordinating events, ensuring a seamless execution of the campaign.

I am particularly drawn to [Company Name] because of your commitment to innovation and your impressive track record in the marketing industry. I am eager to bring my organizational skills, creative thinking, and passion for marketing to your team.

Tips for Writing a Marketing Coordinator Cover Letter:

• Highlight Organizational Skills: Emphasize your ability to manage projects, coordinate with teams, and handle multiple tasks efficiently.
• Showcase Relevant Experience: Provide specific examples of your contributions to marketing campaigns, events, or projects.
• Demonstrate Enthusiasm: Express your excitement for the role and the company, and show your willingness to contribute to the team's success.

Looking for more cover letter options? Explore our collection tailored for various roles and levels of experience.

Cover Letter for a Marketing Internship

Cover Letters for Marketing Managers

VC Cover Letter

Tour Guide Cover Letter

Pixar Cover Letter

How to Write a Marketing Cover Letter in 8 Steps

Your marketing cover letter is an opportunity to showcase your personality. It's your chance to convince the employer that you're the right fit for the role.

Moreover, a well-crafted cover letter not only introduces you; it highlights your key achievements & how you can bring value to the company.

Here are 8 steps to write a cover letter for a marketing professional:

1. Start with a Catchy Opening:

Begin your cover letter with a strong and engaging introduction. Consider mentioning a notable achievement, expressing your passion for marketing, or sharing a relevant anecdote.

2. Address the Hiring Manager:

Whenever possible, address the cover letter to the hiring manager by name. It adds a personal touch and shows that you've done your research.

3. Highlight Your Relevant Skills:

Clearly outline the marketing skills you possess. This could include proficiency in social media, content creation, data analysis, campaign management, and more.

4. Showcase Achievements:

Use specific examples to demonstrate your impact in previous roles. Mention measurable outcomes, such as percentage increases, successful campaigns, or improvements in key metrics.

5. Express Enthusiasm for the Company:

Demonstrate your knowledge of the company by expressing why you want to work there. Mention specific aspects of the company's values, mission, or recent projects that resonate with you.

6. Connect Your Experience to the Job Requirements:

Tailor your cover letter to the specific job requirements. Draw connections between your experience and the skills and qualities the employer is seeking.

7. Conclude with a Strong Closing:

End your cover letter with a confident closing statement. Express your eagerness for an interview and thank the employer for considering your application.

8. Proofread and Edit:

Before sending your cover letter, carefully proofread it for errors. Check for grammar, spelling, and formatting to ensure a polished and professional presentation.

Keep it concise, focused, and tailored to the specific job you're applying for.

Tips for Writing a Great Marketing Cover Letter

Crafting an awesome marketing cover letter isn't just about listing skills. It's about bringing your passion and dedication to the forefront, especially in the dynamic world of marketing.

• Customize Each Letter: Make each cover letter unique, matching your skills with what the marketing gig demands.
• Shout Out Your Cool Experiences: Talk up your marketing gigs, focusing on stuff directly linked to the job you're gunning for.
• Show Some Excitement: Let your enthusiasm shine through! Highlight what's super cool about the company that gets you stoked.
• Keep It Clear and Snappy: Write as you talk—clear, to the point, and not too formal. Use bullet points to make it pop.
• Triple Check for Typos: Keep it pro by giving your cover letter a once-over for any sneaky errors.
• Stick to the Script: Use a standard format with a chill intro, a solid middle part, and a cool closing. Don't forget to drop your digits and end it like a pro.

This article has been written by Pansy Thakuria . She works as a Content Marketing Specialist at Vantage Lens . Her areas of interest include marketing, mental well-being, travel, and digital tech. When she’s not writing, she’s usually planning trips to remote locations and stalking animals on social media.

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14 email marketing manager cover letters.

Approved by real hiring managers, these Email Marketing Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Email Marketing Manager
• Senior Email Marketing Manager
• Senior Email Marketing Specialist
• Email Marketing Coordinator
• Alternative introductions for your cover letter
• Email Marketing Manager resume examples

Email Marketing Manager Cover Letter Example

Why this cover letter works in 2024, expressing enthusiasm for the company.

It's important to show genuine interest in the company you are applying to. Mentioning specific aspects of the company, like its innovative approach and user-friendly platform, demonstrates that you've done your research and are truly excited about the opportunity.

Highlighting Relevant Experience

Instead of just summarizing your work experience, focus on specific accomplishments and skills that are directly relevant to the role you're applying for. In this case, mentioning the increase in open rates and click-through rates shows your ability to drive results in email marketing.

Sharing a Tangible Achievement

Providing a concrete example of a successful project, like the re-engagement campaign, gives the hiring manager a clear idea of what you can bring to the table. It also highlights your ability to think strategically and deliver results.

Highlighting familiarity with the company's products

In your cover letter, if you already have experience with the company's products, definitely mention it. This shows that you understand the company's mission and ethos, and it can be a great way to demonstrate your enthusiasm for the role. Just remember: the hiring manager wants to see that you're already invested in their company, and this is a dead easy way to show that.

Showcasing skills through achievements

Highlighting your relevant skills is important, but it's even better if you can link these skills to specific achievements. This way, you're not just telling me you're good at something, you're showing me. And trust me, as a recruiter, that's way more convincing.

Relevance of past experiences

When you discuss your past experiences, make sure to draw a direct line from those experiences to the job you're applying for. By doing this, you show me, as a recruiter, why your past experiences make you a great fit for this role in particular.

Expressing interest in company's technology

Mentioning specific technologies or tools the company uses and showing enthusiasm about them can really catch a hiring manager's eye. It not only demonstrates your understanding of the company's operations, but also shows that you're excited about the prospect of working with them.

Showcase your relevant successes

Sharing your past successes demonstrates your ability to deliver results. In this case, you've highlighted how you increased customer engagement significantly through personalized content and dynamic user segmentation. It shows you understand the strategic side of email marketing and are capable of executing it effectively.

Highlight your leadership and efficiency

By talking about how you led a team to revamp the email automation process, you're proving your leadership skills and your ability to improve processes. Companies value professionals who don’t just do their job, but actively look for ways to do things better and faster.

Express your excitement about the company’s work

Expressing your enthusiasm for what the company does shows that you're not just interested in the job, but in the work the company does. It also shows that you're knowledgeable about their strategies and can align your skills to their needs.

Discover your passion for email marketing

Talking about when you first found your interest in email marketing shows me you have true passion. It's not just a job for you.

Show your email marketing success

Sharing how you've improved open rates and click-through rates with specific examples tells me you have the skills we need.

Connect with your audience

You understand that email marketing is not just about sending emails. It's about telling stories and making real connections.

Admire the company's innovation

When you talk about what you like in our company, it shows you've done your homework and are truly interested in joining us.

Express eagerness to contribute

You're not just looking for any job. You want to help us grow and support our mission, which is exactly what we're looking for in a candidate.

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Share your initial fascination

Mentioning your positive first impression of the company's product indicates your long-standing interest and passion.

Talk about your past success

Providing specific examples of your achievements makes your experience tangible and relatable.

Combine data and creativity

Highlighting your ability to blend analytics with storytelling suggests you're a well-rounded candidate.

Align with the company's values

Showcasing your understanding of and alignment with the company's mission demonstrates that you're a good cultural fit.

Close with gratitude and eagerness

Ending on a note of thanks and anticipation for a discussion underlines your professionalism and interest in the role.

Show your passion for email marketing

When you share a personal story about discovering your interest, it makes me see your true passion. It's good to know you are not just looking for any job but are excited about the specific work in email marketing.

Highlight your success with numbers

Talking about how you improved open rates and click-through rates with clear percentages shows me your strategies work. It helps me understand the kind of impact you could bring to our team.

Detail your technical contributions

Explaining your role in implementing new technology that increased revenue tells me you're not just creative but also have a strong technical understanding, which is crucial for managing email campaigns effectively.

Express excitement for diverse challenges

Your enthusiasm for working with a variety of clients indicates you're adaptable and thrive on new challenges. This is a great quality for anyone in a dynamic field like email marketing.

Close with a strong interest in the team

Mentioning your eagerness to contribute to our team specifically, not just the role, makes your application feel more personal and genuine. It suggests you're looking for a place where you can truly belong and make a difference.

Senior Email Marketing Manager Cover Letter Example

Communicating product understanding.

When you've used a company's products extensively, it's a good idea to bring that up in your cover letter. It shows that you know what the company is all about, and it can demonstrate your passion for the role you're applying for. Plus, it gives me, as a hiring manager, confidence in your ability to hit the ground running.

Linking accomplishments to skills

By mentioning how your skills have led to concrete results in the past, you're moving from mere self-praise to providing evidence of your capabilities. That makes your claims much more credible and persuasive in the eyes of a recruiter like me.

Emphasizing leadership capabilities

For a senior role, it's crucial to highlight your leadership skills. By mentioning your experience mentoring junior team members and fostering a collaborative environment, you're showing that you have the interpersonal skills necessary to lead a team effectively, which is a key aspect of any senior position.

Expressing enthusiasm for the company's digital solutions

When you show excitement about the tools or technologies a company offers, it tells me that you're genuinely interested in what the company does. This can go a long way in convincing a recruiter that you're not just looking for any job, but that you're truly interested in this job at this company.

Senior Email Marketing Specialist Cover Letter Example

Illustrate your strategic thinking.

Showing how you've used strategies such as A/B testing to improve campaign performance, shows that you understand the importance of data and testing in email marketing. It also suggests that you're a strategic thinker who can use data to drive decision-making.

Emphasize your analytical skills

Describing your role in developing a predictive analytics model emphasizes your analytical capabilities. It shows you can handle complex tasks and understand the importance of data in planning and optimizing campaigns.

Connect your expertise to the company's offerings

By mentioning Adobe's use of AI in their customer experiences, and your excitement to leverage your background for it, you're creating a clear link between your skills and the company's needs. This shows that you've done your homework on the company and understand how you can add value.

Express your passion for the field

Stating that the opportunity to work with a pioneering team is a dream come true, communicates your passion for the field. This not only shows your enthusiasm, but also your commitment to stay updated with the latest trends and technologies.

Describe your memorable email campaign success

Sharing a specific moment of success in your career makes your experience real and relatable to us.

Understand your audience

Knowing your audience well enough to craft content that speaks directly to them is a key skill for an email marketing specialist.

Focus on long-term relationships

It's important to not just chase quick wins but to build lasting relationships with subscribers. This shows strategic thinking.

Align with the company's mission

Your interest in our mission tells us you're not just looking for a job, but a place where you can make an impact.

Show your enthusiasm for the opportunity

Being eager to discuss how you can contribute to our success tells us you're ready and willing to be a part of our team.

Show your journey into email marketing

It's good to share how you found your passion. This tells us you have a real interest in email marketing, not just looking for any job.

Highlight your email campaign success

Talking about your past success with numbers shows you can deliver results. This makes us think you can do the same for us.

Share your excitement for diverse projects

When you mention looking forward to working with different clients, it shows you like challenges and are ready to adapt. This is important in email marketing.

Express eagerness to collaborate

Saying you want to work with our team shows you're a team player. This is key for a senior role where teamwork is crucial.

End with confidence in your fit for the role

Stating you are the right candidate confidently makes us take a closer look at your application. It's good to end on a strong note.

Start with what drew you to email marketing

Recalling your first encounter with effective email marketing from a company you admire shows me you have a genuine interest in the field. It's refreshing to see someone who is inspired by good marketing in action.

Showcase experience across industries

Describing your work with a wide range of clients highlights your versatility and ability to adapt your strategies to different needs. This is a valuable skill in email marketing, where understanding diverse audiences is key.

Share specific achievements

Providing detailed results, like open rates and click-through rates above industry standards, proves your strategies are effective. It makes me confident in your ability to help us achieve our goals.

Talk about your drive to innovate

Your excitement to push the boundaries of what's possible in email marketing tells me you're a forward-thinker who will bring new ideas and energy to our team.

End with a focus on contribution

Closing by emphasizing your desire to contribute to our success makes your application stand out. It shows you're not just looking for any job, but a place where you can make a real impact.

Email Marketing Coordinator Cover Letter Example

Connect with your audience's feelings.

Sharing a personal experience about how an email made you feel shows you understand the impact of well-crafted email marketing.

Show your collaboration and testing skills

Describing how you worked with others and tested your projects tells me you're thorough and care about results.

Automate to grow customer relationships

Talking about using automation to keep leads warm demonstrates you know how to scale efforts effectively.

Admire company achievements

Expressing respect for the company's work highlights your genuine interest in their mission and your eagerness to contribute.

Be hopeful and polite

A simple thank you and expression of hope to contribute shows your professionalism and eagerness.

Show admiration for the company

Starting by saying you admire the company makes us feel special. It suggests you will be passionate about working with us.

Describe specific achievements in email marketing

Talking about what you've achieved with numbers, like a 40% increase in order value, shows you know how to make an impact. This is exactly what we're looking for.

Highlight your love for experimentation

Mentioning you enjoy testing and improving shows you're always looking to do better. This is a great quality in email marketing, where things always change.

Communicate your excitement to contribute

When you say you're excited to contribute to our mission, it makes us think you're not just after any job but are genuinely interested in what we do.

Invite further discussion confidently

Ending by inviting a discussion about your fit shows you're open and confident about your ability to contribute. This leaves us with a positive impression.

Show your passion for email marketing analytics

Talking about your initial interest in a company's approach to email marketing shows you've done your homework. It tells me you're not just looking for any job, but you want a role where you can use your love for analytics. This is important in a field where understanding data is key to success.

Quantify your email marketing success

When you provide specific numbers to describe your achievements, like improving open rates and click-through rates, it makes your success tangible. I can see the direct impact you've had, which makes me believe you can do the same for us. Numbers speak louder than words in marketing.

Highlight team collaboration in campaigns

Describing how you worked with a team on a re-engagement campaign shows you're a team player. It also highlights your ability to write compelling copy and use personalization effectively. These are crucial skills for any email marketing coordinator, showing you can not only analyze data but also apply it creatively.

Express eagerness to grow and contribute

Your excitement to learn from experienced marketers and contribute your own skills shows a growth mindset. This attitude is valuable in the fast-evolving field of email marketing. It tells me you're not just looking for a job, but a place to make a meaningful impact.

Demonstrate alignment with the company's mission

Ending your cover letter by mentioning a desire to discuss how your skills align with the company's goals shows you're thinking about fit. It's not just about what you can get from the job but also what you can contribute, which is exactly the kind of mentality I look for in candidates.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Email Marketing Manager Roles

• Content Marketing Manager Cover Letter Guide
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• Digital Marketing Specialist Cover Letter Guide
• Email Marketing Manager Cover Letter Guide
• Marketing Account Manager Cover Letter Guide
• Marketing Communications Manager Cover Letter Guide
• Marketing Director Cover Letter Guide
• Marketing Manager Cover Letter Guide
• Product Marketing Manager Cover Letter Guide
• Senior Marketing Manager Cover Letter Guide
• Social Media Marketing Manager Cover Letter Guide

Other Marketing Cover Letters

• Brand Ambassador Cover Letter Guide
• Brand Manager Cover Letter Guide
• Brand Strategist Cover Letter Guide
• Campaign Manager Cover Letter Guide
• Content Creator Cover Letter Guide
• Content Writer Cover Letter Guide
• Creative Director Cover Letter Guide
• Digital Strategist Cover Letter Guide
• Director of Marketing Cover Letter Guide
• Event Coordinator Cover Letter Guide
• Marketing Executive Cover Letter Guide
• Social Media Manager Cover Letter Guide
• Technical Writer Cover Letter Guide
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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

• Career Blog

Marketing Cover Letter: 10 Examples & Writing Tips

When applying for a marketing position, submitting a cover letter alongside your resume is essential to stand out to hiring managers. A marketing cover letter serves as an opportunity to explain your relevant experience, skills, and passion for the industry.

The purpose of a marketing cover letter is to highlight your unique selling proposition (USP) and showcase how your skills and experience align with the job requirements. It is also an opportunity to demonstrate your communication skills and attention to detail.

Importance of writing a customized Marketing Cover Letter

A customized marketing cover letter can increase your chances of landing an interview as it shows you have put in the effort to tailor your application to the specific role and company. This demonstrates your enthusiasm for the position and your ability to market yourself effectively.

Best practices for writing a marketing cover letter

When writing a marketing cover letter, it is important to keep it concise, highlighting only the most relevant experiences and skills. It should also be personalized, addressing the specific needs of the job and the company. Finally, it should showcase your creativity and writing abilities.

A well-written marketing cover letter serves as an important tool for job seekers to showcase their qualifications and demonstrate their fit for the role. In the following sections, we will explore 10 examples and writing tips to help you craft a compelling marketing cover letter.

Research the Company and Job Position

In today’s competitive job market, having a polished and effective cover letter can be the difference between landing an interview and getting passed over. One key element of this process is conducting thorough research on the company and job position.

A. Importance of researching the company and job description

Before you start writing your cover letter, it’s crucial to have a deep understanding of the company and its values, brand, and culture. Your goal is to show how your skills and experience align with the company’s goals and mission. Additionally, researching the job description will allow you to customize your application to the specific position you’re applying for, highlighting your relevant experience and qualifications.

B. Tips for conducting research on the company and job position

To begin your research, start with the company’s website, social media accounts, and any recent press coverage. Look for information about the company’s history, mission statement, values, and how they’re making a positive impact in their industry. Pay attention to any recent news related to the company, such as new product launches, partnerships, or any awards or recognitions.

Next, review the job description carefully and consider how your skills and experience match with the specific requirements and qualifications outlined. Do your best to speak to the specific skills and qualities that the company is looking for in a candidate.

Another way to gather insights on the company is to talk to current or former employees, industry professionals, or business contacts who have knowledge or experience in the company’s field.

C. The benefits of tailoring your cover letter to the job description and company culture

By customizing your cover letter to the company’s values and the job position, you’re showing the employer that you’re invested in their vision and eager to work for their organization. Hiring managers are always looking for candidates who are a good fit for the company culture, and tailoring your cover letter to match their values can set you apart from other candidates.

When writing your cover letter, be sure to use specific examples of your achievements, skills, and experience that relate to the job description and the company’s mission. By demonstrating your understanding of the company’s goals and showing how you can contribute to their success, you’re more likely to catch the employer’s attention and get an interview.

Conducting thorough research on the company and job position shows the employer that you’re serious and invested in the opportunity. By tailoring your cover letter to match the company’s culture and the job’s requirements, you can make a strong case for why you’re the right fit for the job.

Tips for Formatting your Cover Letter

A strong marketing cover letter can make a huge difference in your job application process. As you craft your cover letter, keep in mind that presentation and formatting are just as important as the content you include. Here are some tips for formatting your marketing cover letter:

A. Basic format of a marketing cover letter

A marketing cover letter should follow the standard format of a business letter. This means including your contact information at the top, followed by the date and the recipient’s contact information. Use a professional font and keep your letter to one page.

B. Essential elements to include in the cover letter

In addition to the basic format, there are certain elements that should be included in a marketing cover letter. First, make sure you address the hiring manager by name – this shows that you’ve done your research and are invested in the position. Next, introduce yourself and briefly explain why you’re interested in the job. Be sure to highlight your relevant experience and skills, and explain how they would make you a strong fit for the position. Finally, close your letter by expressing your enthusiasm for the job and thanking the hiring manager for their time.

C. Best practices for formatting your marketing cover letter

Here are a few additional best practices to keep in mind as you format your marketing cover letter:

• Use bullet points to break up dense text and draw attention to important information.
• Avoid using long paragraphs and blocks of text – keep it visually appealing and easy to read.
• Bold or italicize keywords to make them stand out and emphasize your skills.
• Use white space to your advantage – don’t cram too much content onto the page.
• Use a professional tone and avoid using slang or overly casual language.

Formatting your marketing cover letter correctly can help ensure that your application stands out in a competitive job market. Remember to follow the basic format of a business letter, include all essential elements, and use best practices to make your content visually appealing and easy to read. With these tips in mind, your marketing cover letter can help you land your dream job in the field of marketing.

Opening lines for Marketing Cover Letters

Crafting a compelling introduction is critical in marketing cover letters. It sets the tone for the entire document and leaves a lasting impression on the hiring manager. In this section, we will discuss some effective introductions to use, tips for crafting a strong introduction, and common mistakes to avoid.

A. Effective introductions to use in your marketing cover letters

The following are some examples of effective introductions for your marketing cover letter:

“As a seasoned marketer with over 5 years of experience in driving brand awareness and revenue growth, I am excited to apply for the Marketing Manager position at XYZ company.”

“Having honed my skills in digital marketing through working with top e-commerce businesses, I am confident that I can help ABC company achieve its marketing goals.”

“I have a passion for marketing and a proven track record of developing innovative marketing strategies. I would love the opportunity to apply my skills to the Marketing Coordinator position at LMN company.”

B. Tips for crafting a strong introduction that grabs attention

Follow these tips to craft a strong introduction that grabs the hiring manager’s attention:

Personalize the introduction by using the hiring manager’s name.

Start with an attention-grabbing statement that highlights your skills and experience.

Mention the company and position you are applying for in the introduction.

Tailor your introduction to the company and position you are applying for by researching the company’s values and mission.

End your introduction with a clear statement of your interest in the position and how you can help the company achieve its goals.

C. Common mistakes to avoid in the opening statement

Here are some common mistakes to avoid when crafting your opening statement:

Using cliches or generic phrases that do not differentiate you from other applicants.

Focusing too much on your experience without mentioning your interest in the company or position.

Writing a lengthy introduction that loses the reader’s attention.

Using informal language or slang.

Starting with a weak or irrelevant statement that does not grab the reader’s attention.

By following the above tips and avoiding these common mistakes, you can create a strong introduction that sets you apart from other applicants and impresses the hiring manager.

Showcase Your Skills and Experience

When it comes to crafting a winning marketing cover letter, it is crucial to showcase your skills and experience effectively. Here are some tips to help you highlight your marketing skills and craft a convincing narrative of your achievements:

A. Tips for Highlighting Your Marketing Skills

• Focus on the skills that are most relevant to the position you are applying for. Take a close look at the job description and tailor your skills to match the requirements of the position.
• Use specific examples to showcase your skills, such as successful campaigns you have worked on or specific marketing techniques you have used.
• Highlight any awards or accolades you have received for your marketing work, as this can add credibility to your skills.

B. Crafting a Convincing and Relevant Narrative of Your Achievements

• Use the STAR method (Situation, Task, Action, Result) to structure your achievements. This will help you tell a compelling story of how you contributed to the success of a marketing campaign or project.
• Use quantitative data whenever possible to demonstrate the impact of your achievements. For example, instead of saying you increased website traffic, state exactly by how much.
• Tie your achievements back to the requirements of the job you are applying for. This shows the recruiter that you have the skills and experience they are looking for.

C. Understanding What the Recruiter is Looking For

To make sure your cover letter stands out, it is crucial to understand what the recruiter is looking for. Here are some tips to help you do this:

• Research the company and the position thoroughly. Look for information on the company’s values, goals, and marketing strategies, as well as the requirements of the position.
• Use the job description as a guide. Look for keywords and phrases that match your skills and experience, and make sure to include them in your cover letter.
• Show that you understand the challenges and opportunities the company is facing. This demonstrates your knowledge of the industry and your ability to contribute to the company’s success.

Showcasing your marketing skills and experience effectively in your cover letter can make all the difference in landing your dream job. By following these tips, you can craft a compelling narrative of your achievements and demonstrate your understanding of what the recruiter is looking for.

Give Specific Examples

One of the most effective ways to make your marketing cover letter stand out is by giving specific examples of your past achievements. Not only does this demonstrate your experience, but it also shows that you have a concrete understanding of the industry and a proven track record of success.

A. The Value of Giving Specific Examples

Recruiters and hiring managers want to see evidence that you can deliver results. Simply stating that you are a “results-driven marketer” will not be enough to catch their attention. By providing specific examples of how you have contributed to successful marketing campaigns in the past, you can clearly demonstrate your abilities and differentiate yourself from other candidates.

Moreover, specific examples can help you to paint a clearer picture of your skills and expertise. Rather than making broad, sweeping statements about your experience, which can be easily dismissed as generic buzzwords, specific examples add specificity and credibility to your claims.

B. Recent Accomplishments and How to Present Them

When selecting examples to include in your marketing cover letter, it is generally best to focus on recent accomplishments. This is because recent achievements are generally more relevant and indicative of your current abilities than those from several years ago.

When presenting your accomplishments, make sure to describe the results you achieved in a clear and concise manner. Use metrics and numbers whenever possible to quantitatively show your impact. For example, instead of saying “I managed a successful marketing campaign,” you might say, “I managed a marketing campaign that generated a 30% increase in website traffic and a 20% increase in sales.”

C. Tailoring Your Examples to the Recruiter’s Needs and the Company Culture

Finally, it is important to remember that every marketing role is different, and recruiters will be looking for specific skills and attributes based on the needs of their company. To make sure your examples resonate with recruiters, tailor them to the specific needs of the company and the role you are applying for.

Research the company’s culture and values, and try to identify examples that demonstrate how you align with their mission. Additionally, study the job description and identify the key skills and attributes the company is looking for. Then, select examples that showcase your abilities in those specific areas.

Giving specific examples in your marketing cover letter can be a powerful way to differentiate yourself from other candidates and demonstrate your expertise. By focusing on recent accomplishments, describing them clearly and concisely, and tailoring them to the needs of the company, you can increase your chances of landing your dream marketing job.

Benefits and Value Proposition

As a candidate for a marketing position, it’s crucial to showcase the value you can bring to the company. Your value proposition is a statement that explains what sets you apart from other applicants and how you can benefit the organization.

A. The importance of showcasing the value you bring to the company

Employers are always on the lookout for candidates with a unique skill set and experience that can add value to their company. By emphasizing your value proposition, you can demonstrate how you can contribute to the organization’s overall success. This can increase your chances of getting hired and getting the compensation you deserve.

B. How to emphasize the benefits of hiring you

To emphasize the benefits of hiring you, you should first understand the organization’s objectives and expectations. This can help you tailor your value proposition to align with their needs. You should also highlight your accomplishments and successes in previous jobs that are relevant to the position you’re applying for.

Another way to emphasize your value is to demonstrate your industry knowledge and expertise. Highlight your certifications, training, or relevant publications. You can also showcase your soft skills, such as critical thinking, creativity, and teamwork, which can help you stand out as a well-rounded candidate.

C. Best practices for positioning your value proposition

To effectively position your value proposition, you should keep the following best practices in mind:

Be specific: Avoid vague or general statements. Instead, provide concrete evidence and examples of how you have added value to previous companies.

Focus on the employer’s needs: Tailor your value proposition to address the employer’s needs, objectives, and expectations.

Be concise: Keep your value proposition succinct and to the point. Avoid rambling or going off-topic.

Use persuasive language: Use persuasive language to engage the employer and convince them of your value.

Highlight your unique selling proposition: Identify what makes you unique and valuable compared to other candidates. Also, don’t hesitate to mention your passion and enthusiasm for the position and the industry.

Showcasing your value proposition can significantly increase your chances of landing your dream marketing job. By being specific, focusing on the employer’s needs, and highlighting your unique selling proposition, you can position yourself as an invaluable and irreplaceable asset to the organization.

Professionalism and Tone

Professionalism and tone are essential elements of any effective marketing cover letter. A well-written and professional cover letter can not only make a good first impression but also set the tone for a successful job application process. Here are some essential guidelines for maintaining a professional tone in your marketing cover letter:

A. Essential Guidelines for Maintaining a Professional Tone

Use a formal tone: Your marketing cover letter should convey professionalism and expertise, so it’s essential that you use a formal tone throughout. Avoid using colloquial language, abbreviations, or slang terms.

Address the recipient appropriately: Address the recipient by their name, instead of using generic salutations like “To Whom It May Concern” or “Dear Sir/Madam.” This conveys attention to detail and shows that you have taken the time to research the recipient.

Keep it concise and to the point: Your cover letter should be concise and to the point, generally not exceeding one page. Use short, clear sentences without unnecessary elaboration or repetition.

Use active voice: Writing in the active voice imparts a sense of action and can make your cover letter more engaging. Avoid passive voice constructions that can make your writing appear lackluster.

B. Best Practices for Language and Tone

Apart from the essential guidelines outlined above, here are some best practices for language and tone in your marketing cover letter:

Show confidence: A confident tone shows that you believe in your abilities and are capable of delivering what the company needs. However, avoid overstatements or unrealistic claims.

Customize your language: Use language that resonates with the company or the job requirements. Use keywords, phrases, and terminology that the company or industry uses in their communications.

Use appropriate tone: The tone of your cover letter should match the company culture and values. If the company culture is informal, you may adopt a slightly informal tone. However, maintaining a professional tone is always recommended.

C. Avoiding Overused Phrases and Verbs

Using generic phrases and verbs can make your cover letter seem unimaginative and unoriginal. Here are some overused phrases and verbs to avoid:

“I’m a results-driven individual.”

“I’m a team player.”

“I have excellent communication skills.”

“I’m a problem solver.”

“I’m passionate about what I do.”

Instead, use specific examples that highlight your skills and experience. Use action verbs that convey power and describe a specific contribution you have made. For example, “Managed a successful campaign that increased sales by 20%,” or “Developed and executed a comprehensive social media strategy that increased engagement by 30%.” This approach not only makes your cover letter more compelling but also gives the employer a clear idea of your skills and accomplishments.

Call to Action and Follow-Up

One of the most important aspects of a marketing cover letter is the call to action (CTA) and follow-up. A well-crafted CTA can help differentiate you from other applicants and increase your chances of landing an interview. In this section, we will discuss the importance of CTAs, how to craft an effective one, and the best practices for following up with recruiters.

A. Importance of Call to Actions in Cover Letters

CTAs are crucial because they provide a clear and concise invitation for the recruiter to take action. Without a CTA, your cover letter may be considered incomplete or lack direction, leading the recruiter to move on to the next applicant. On the other hand, a well-placed CTA can guide the recruiter to take the desired action, whether that means scheduling an interview or reviewing your portfolio.

B. Crafting an Effective Call to Action

A good CTA should be brief, compelling, and aligned with your objective. The language used in the CTA should also be action-oriented, so the recruiter feels compelled to take the desired action. For example, a great CTA for a marketing cover letter might be:

“Let’s connect! I would love to discuss how my digital marketing expertise can help your company grow. Please feel free to reach me at [insert phone number or email] to schedule an interview.”

This CTA is both inviting and clear, indicating that the applicant is interested in the company’s growth and ready to discuss their qualifications during an interview.

C. Following up with the Recruiter after Submitting Your Cover Letter

The follow-up process is just as crucial as crafting a winning CTA. After submitting your cover letter, it is essential to follow up with the recruiter to express your continued interest in the position. Keep in mind that most recruiters receive numerous applications, and a follow-up can help you stand out from the competition.

A few tips for following up with the recruiter include:

• Wait a few days after submitting your application before following up.
• Keep your message clear and concise, reminding the recruiter why you are interested in the position and highlighting your qualifications.
• Be professional and polite in your approach, keeping the recruiter’s schedule and workload in mind.
• Use a call-to-action in your follow-up, such as asking for a phone call or in-person interview.

By following these tips, you can build strong relationships with recruiters and increase your chances of landing an interview. Remember, crafting an effective call to action and following up are both key components of a successful marketing cover letter.

Review and Editing Tips

As with any important document, your marketing cover letter requires thorough proofreading and copyediting. Even a small mistake can significantly reduce your chances of being considered for the position. Here are some tips to ensure your cover letter is error-free:

A. Proofreading and copyediting your marketing cover letter

• Start by taking a break after writing your cover letter, then come back later with fresh eyes to review it.
• Read your cover letter out loud to catch any awkward phrasing or spelling mistakes.
• Use grammar and spelling tools such as Grammarly or Hemingway to help you identify any issues.
• Have a friend or colleague review your cover letter as a second set of eyes.

B. Common mistakes to avoid

There are some common mistakes that applicants make with their marketing cover letters. To avoid these mistakes, keep the following in mind:

• Do not simply repeat your resume – your cover letter should expand on your experience and skills.
• Keep the tone professional, avoiding overly casual or slang language.
• Avoid cliches and generic statements – instead, use specific examples to showcase your achievements and skills.
• Make sure to address the hiring manager or recruiter by their name (if available) instead of using a generic greeting such as “To whom it may concern.”

C. Tips for submitting your marketing cover letter

When submitting your marketing cover letter, make sure to follow these tips:

• Proofread your cover letter one last time before submitting it.
• Save your cover letter as a PDF before submitting to ensure formatting remains intact.
• Customize your cover letter for each position by highlighting how your skills and experience align with the job description.
• Follow any specific instructions provided by the employer regarding submission or formatting.

By following these tips, you can ensure that your marketing cover letter effectively showcases your skills and experience while avoiding common mistakes. Remember, a well-crafted cover letter can make all the difference in landing your dream job.

Sample Marketing Cover Letters

When it comes to searching for a job in the marketing industry, drafting an effective marketing cover letter is vital. The cover letter serves as a chance for you to showcase your skills, experiences, and qualities relevant to the position you’re applying for. In this section, we’ll discuss examples of effective marketing cover letters, tips for leveraging these cover letters, and analyzing the structure, style, and content of sample marketing cover letters.

A. Examples of Effective Marketing Cover Letters

There are countless ways you can write your marketing cover letter, but the key is to create a compelling and impressive one. Here are some examples of effective marketing cover letters that you can use as a guide.

The “Storytelling” Cover Letter – In this type of cover letter, the writer tells a compelling story about their past experiences and how it led them to apply for the position they’re seeking. This way, the hiring manager can get to know the candidate, their achievements, and what drives them to succeed.

The “Data-Driven” Cover Letter – This type of cover letter emphasizes the candidate’s analytical and data-driven background. The writer should highlight their expertise in research, analysis, and data interpretation, and how these skills can add value to the company.

The “Creative” Cover Letter – This type of cover letter is perfect for those in the creative marketing field. The writer can showcase their creativity by adding visuals such as graphs or charts, or by presenting their information in an unconventional way.

B. Tips for Leveraging These Marketing Cover Letters

While these cover letter examples can serve as excellent templates, it’s crucial to customize and personalize it to fit your particular situation. Here are some tips for leveraging these marketing cover letters:

Analyze the job description – It’s essential to understand the requirements and responsibilities of the position you’re applying for so you can tailor your cover letter to address them. Make sure you showcase how your skills and experiences align with the job requirements.

Highlight your unique value proposition – What makes you stand out from other candidates? Make sure to showcase your unique qualifications and how they can add value to the position you’re applying for.

Be concise and to the point – Keep your marketing cover letter brief and to the point. The hiring manager shouldn’t have to read more than one page.

C. Analyzing the Structure, Style, and Content of Sample Marketing Cover Letters

The structure, style, and content of your marketing cover letter can make or break your chances of getting hired. Here’s how you can analyze them:

Structure – Your marketing cover letter should start with a captivating introduction, followed by your qualifications, experiences, and how they align with the job requirements. Lastly, end your cover letter with a compelling call to action.

Style – Use a professional and conversational tone in your cover letter.

Tips for Writing a Successful Marketing Cover Letter

Crafting a marketing cover letter that stands out from the rest can be a challenging task. However, with the right approach and a bit of creativity, you can write a compelling cover letter that will grab the attention of potential employers. Here are some tips to help you get started:

1. Highlight your achievements and skills

The goal of your cover letter is to demonstrate to the employer how you can add value to their organization. Therefore, it’s important to highlight your achievements and skills that are relevant to the job you’re applying for. For example, if you’ve successfully executed a marketing campaign that resulted in increased sales or engagement, mention it in your cover letter.

2. Research the company

It’s essential to research the company you’re applying to before writing your cover letter. This will give you a better understanding of their values, mission, and products/services. Use this information to tailor your cover letter to show the employer how you can contribute to their organization.

3. Be concise

Keep your cover letter brief and to the point. Employers receive dozens of applications, so you want to make sure that your cover letter stands out without being too lengthy. Ideally, your cover letter should be no longer than one page.

4. Use a professional tone

Your cover letter should be written in a professional tone. Avoid using casual language or slang. Instead, use formal language and proper grammar.

5. Show your passion for marketing

Employers want to hire someone who is passionate about their work. Use your cover letter to demonstrate your enthusiasm for marketing and the industry as a whole.

6. Include a strong call-to-action

End your cover letter with a strong call-to-action. This shows the employer that you’re serious about the job and that you’re eager to hear back from them. For example, you could express your interest in scheduling an interview or ask to discuss your qualifications further.

Writing a successful marketing cover letter requires a combination of research, skill, and creativity. By highlighting your achievements, tailoring your letter to the company, being concise and professional, demonstrating your passion for marketing, and including a strong call-to-action, you’re sure to impress potential employers and increase your chances of landing an interview.

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The 46 Best Cover Letter Examples: What They Got Right

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what is a good cover letter, what’s on a cover letter, what makes a great cover letter.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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Marketing Executive Cover Letter Example [w/ Samples for 2024]

You've fine-tuned your skills since those early days of drafting mock ad campaigns in your college dorm.

Marketing was always your passion, and now you're geared up to dive into the industry headfirst as a full-fledged marketer.

It’s an exciting journey.

But there's a little hitch.

Crafting that perfect cover letter seems like trying to nail a brand's voice on the first try. You're staring at that empty document, waiting for the right words, feeling like you've hit a marketer's version of writer's block.

But guess what? We've got your back!

In this article, we're going to guide you, bit by bit, to marketing yourself like a pro.

We're delving into:

• What Sets Apart a Stellar Marketing Executive Cover Letter
• 5 Steps to Drafting the Ultimate Marketing Executive Cover Letter
• 3 Key Cover Letter Tips for Marketing Executives

... and so much more!

Ready to get your pitch perfect? Let's lay it all out! 

Marketing Executive Cover Letter Example

5 Steps for an Amazing Marketing Executive Cover Letter

You've seen what a killer marketing executive cover letter looks like, and guess what? You're more than ready to write your own .

Just follow some simple steps, and you'll craft a cover letter that'll make hiring managers sit up and take notice. 

Ready to roll up those sleeves and get to it? Let's go!

#1. Put Contact Information in the Header

Kick off your marketing executive cover letter with all your contact details. Stick them in the header, just like you do on your resume . 

Here’s what to include here:

• Full Name. Your name should always be front and center at the top.
• Job Title. Clearly state the marketing role you're applying for. The hiring manager is likely hiring for multiple roles, so being specific helps everyone.
• Email Address. Use a professional and straightforward email. Your whimsical email from years ago won't cut it (e.g., swap out "[email protected]" for "[email protected]" ).
• Phone Number. Give an accurate number, and if you're eyeing an overseas role, don't forget the dialing code.
• Location. Your city and country are usually enough. If you’re open to remote work or relocating, make that clear.
• Relevant Links (optional). Feel free to add any important links, like your LinkedIn profile.

Once you’ve got your contact details sorted, it's time for the hiring manager.

Here’s what to list:

• Company Name. Note down the company you're interested in.
• Hiring Manager’s Name. If you can, find and list the name of the department’s hiring manager. Check the job listing, company website, or LinkedIn.
• Location. List the city and country, especially if it’s an international company. You can be more specific with a street address if you want.
• Date (optional). You can add the date you're writing the cover letter for an extra professional touch.

#2. Address the Hiring Manager

After you've nailed down your own and the hiring manager's contact details, it's time to start the actual cover letter. 

But wait, who are you writing to? This isn’t the time to settle for the overused "To Whom It May Concern."

Believe it or not, the way you address your cover letter can set the tone for the rest of it. A personal address shows you've done some digging and that you care about this role.

First up, do your homework. Look at the job ad, the company's website, or their LinkedIn page to find the hiring manager's name and email for the marketing department you're interested in.

If you find their name, respectfully address them. We suggest using "Mr." or "Ms." followed by their last name. If you're not sure about their gender, just use their full name. Like so:

• Dear Mr. Johnson
• Dear Emily Johnson

However, if you've searched high and low and still can't find the hiring manager's details, don't stress. You can address the letter to the department or the company. For example:

• Dear Marketing Team
• Dear Marketing Department
• Dear Head of Marketing

Remember to avoid these common mistakes as you write your cover letter.

#3. Write an Eye-Catching Opening Statement

The truth is that hiring managers are swamped. They'll skim your cover letter in mere seconds to decide if it's worth a full read.

So writing an attention-grabbing opening paragraph is where you can make or break your chances of impressing the hiring manager from the get-go.

Start by stating why you're writing . For example, if you’re responding to a job ad or following up on a referral, be upfront. Show your passion and sprinkle in some of your expertise right off the bat.

It’s not enough to say, "I'm passionate about marketing." Prove it. Have you aced a marketing certification or increased website traffic in your past role?

This is just the spot to mention your standout skills or achievements that relate to the job. The opening paragraph sets the tone for the rest of your marketing cover letter, so make those first lines compelling and packed with the 'wow' factor.

#4. Use the Cover Letter Body for the Details

Alright, you've nailed the opening paragraph. Great start! 

Now, let’s talk about the body of your cover letter. This is your stage, your moment to shine by diving deep into why you're the perfect fit for the job.

First things first: your cover letter isn't just a repeat of your marketing executive resume . Think of it as a platform to elaborate on your top skills and experiences in a way that your resume can't. 

Have you got an employment gap in your job history, or are you in the midst of a career change ? This is where you can give it some context.

Then, show that you've done your homework. Mention how your skills align not just with the role but also with the company culture. Are they all about innovation? Talk about how you love to think outside the box and give an example of how you've done so in the past.

Last but not least, keep the job ad close by when writing. Tailor each point in the body to match the qualifications and skills the employer is after. For example, if they’re looking for someone adept at content marketing, focus on the successful campaign you spearheaded that boosted engagement rates.

The body of your cover letter is where you make your strongest case. It lets you connect the dots for the hiring manager and paints a picture of what you can bring to the table.

#5. Wrap It Up and Sign It

Closing your cover letter the right way is like a strong call to action in a killer marketing campaign. It’s your last chance to leave a positive impression and make the hiring manager remember you.

Begin by summarizing your skills and experiences that make you a perfect match for the marketing executive role. This is your final pitch, so make it count. Keep it brief but impactful, focusing on the most important things you bring to the table.

Next, it's time for a call to action. Encourage the hiring manager to contact you to discuss your application further. This not only shows initiative but also leaves the door open for them to engage with you.

Wrap it up with a professional closing line, followed by your full name. It goes something like this:

I'm available to chat at the email or phone number provided to discuss my application further. I am eager to delve into the specifics at your convenience.

Warm regards,

If "Warm regards" feels a bit stale, other good options include:

• Best regards,
• Yours truly,
• Thank you for your time and consideration.

Looking for more inspiration for your marketing cover letter? Try these cover letter examples !

3 Essential Marketing Cover Letter Tips

You're up to speed on cover letters, so let's elevate yours with some top-notch tips for marketers. 

Believe us, these are worth your time:

#1. Match Your Resume

Your marketing executive cover letter should mirror the precision of a well-planned campaign. Ensure it complements your resume in style and format; you wouldn’t want it to come off as scattered or off-brand. 

Have your details aligned crisply on the page and maintain a uniform font throughout. Just like setting up a catchy ad layout, mind those margins and spacings. And always aim for a cover letter that wraps up neatly within a page .

Or Use A Cover Letter Template Instead

Short on time?

Use our free resume builder to create the best marketing executive resume, and grab one of our cover letter templates to match your whole application. 

Created in collaboration with global hiring managers, they hit every industry mark. Get a cover letter that matches your resume seamlessly. 

No fuss, all professionalism.

#2. Mention Skills And Other Keywords

When you're crafting your marketing executive cover letter, don't overlook the power of keywords .

List the terms listed in the job ad that outline the skills and qualities the company values. This shows the hiring manager that you've paid attention to what they're looking for. You're not just sending out generic cover letters to every marketing job out there.

Incorporating these keywords also helps guide the hiring manager's eyes to what they care about most. For example, if the job ad asks for "SEO expertise". If you've got it, make sure to flaunt it right there in your cover letter. This makes the hiring manager’s job easier, and it sets you apart as someone who has the most important skills for the role.

So, take a few minutes to review that job ad one more time. Pick out the key skills and qualifications you’ve got, then weave them naturally into your cover letter. Hiring managers will appreciate the effort, and it'll make you a stronger candidate overall.

#3. Proofread The Final Draft

Proofreading isn't just the last step; it's a crucial one. A single typo can ruin the strong impression you've worked so hard to make. 

Most hiring managers will toss out an application over minor mistakes. After all, who wants to hire a candidate who lacks attention to detail and doesn’t care enough to proofread their job application? So don't let a spelling mistake be the reason you miss out on a great opportunity.

Start by reading your cover letter multiple times and checking each line carefully. A fresh set of eyes can also catch things you might've missed, so consider asking a friend to read it over.

Spell-check tools are another great way to catch sneaky errors. A popular option is Grammarly , which does more than just flag typos—it can even help with tone and style. With these strategies in place, you're well on your way to a flawless cover letter.

Key Takeaways

And that’s all there is to making the perfect marketing executive cover letter!

We hope our guide helped you create a job-winning cover letter of your own.

But before we part ways, here are some key takeaways from our article:

• Always start your marketing executive cover letter by including your and the hiring manager’s contact information at the top. Make sure this information is factual since a single typo could mean a missed opportunity.
• The opening paragraph of your cover letter needs to grab the hiring manager’s attention without giving away too much. It’s your elevator pitch, so keep it short and compelling.
• Use the body of your cover letter to go into detail about everything your resume can’t cover. Mention relevant skills, qualifications, and experiences that align with the job ad.
• Present yourself like a pro by matching the documents in your job application. Instead of adjusting margins and font sizes from scratch, you can just pick templates from a resume builder and complete your application in minutes.

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Marketing cover letter examples

You’re creative, organised and adaptable; you’re perfectly suited to the challenges of the marketing industry.

Now you just need to prove it to the recruiter with an engaging cover letter that highlights your achievements and most impressive statistics.

Below, we’ll share some marketing cover letter examples, along with a whole host of top tips to help you make your case.

CV templates 

Marketing cover letter example 1

Build your CV now 

Marketing cover letter example 2

Marketing cover letter example 3

These 3 Marketing cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow.

Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.

How to write a Marketing cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

Write your cover letter in the body of an email/message

When writing your Marketing cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.

Start with a friendly greeting

Start you cover letter with a greeting that is professional but friendly.

This will build rapport with the recruiter whilst showing your professionalism.

• Hi, hope you’re well
• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

After you have greeted the recruiter, it’s important to state the job you are applying to.

Recruiters are often managing multiple vacancies, so they need to know exactly which job you are referring to.

Be as specific as possible and use a reference number if you can find one.

Here are some examples you can use;

• I am interested in applying for the role of admin assistant with your organisation.
• I would like to apply for the role of Sales assistant (Ref: 4057393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advertisement for a trainee project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The sole objective of your cover letter is to motivate recruiters into to opening your CV. And you achieve this by quickly explaining your suitability to the roles you are applying for.

Take a look at the job descriptions you are applying to, and make note of the most important skills and qualifications being asked for.

Then, when crafting your cover letter, make your suitability the central focus.

Explain why you are the best qualified candidate, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider you for the job.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

• A friendly sign off – e.g. “Kindest regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

What to include in your Marketing cover letter

Your Marketing cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Marketing cover letter templates

Copy and paste these Marketing cover letter templates to get a head start on your own.

I am thrilled to apply for the Marketing Assistant role at Style Clothing as it presents a compelling opportunity to leverage my creative mindset and data-driven approach to assist in crafting captivating marketing campaigns that resonate with your diverse customer base.

During my undergraduate degree in Marketing, I gained proficiency in market research tools such a UpMarket and Google Analytics which would allow me to support the marketing team in creating targeted campaigns and identifying emerging trends. With a keen eye for design and a deep understanding of consumer behaviour, I successfully managed social media accounts for the University of Manchester Student’s Union, increasing their engagement rates by 40% through strategic content planning and interactive campaigns. Additionally, I have experience providing exceptional customer service, acting as the first point of contact for clients at Seasons Furniture during a 3-month summer internship.

I am eager to contribute my skills and passion for marketing to elevate your brand’s presence in the market and would be available for an interview at your earliest convenience.

Kind regards,

Michelle Stainton

Hi Courtney,

I am excited to apply for the Marketing Associate position at Clean Cosmetics. With my innovative 15+ year career in delivering successful multi-channel marketing strategies for sustainable brands in the cosmetics and fashion industries, I am confident that my versatile marketing expertise aligns perfectly with the role.

In my current position as a Marketing Associate at Float Clothing, I have been instrumental in driving go-to-market strategies for new products, contributing to an impressive annual growth rate of 8.5%. By conducting comprehensive market research, I identified emerging trends and consumer preferences, leading to successful social media and email marketing campaigns that achieved a 20% growth in online sales within six months. Additionally, I actively monitor campaign performance metrics, optimising engagement rates and customer acquisition costs to maximise return on investment. I take pride in my ability to create compelling content and foster positive brand sentiment within the online community, which resulted in a 50% increase in website traffic during the launch of a sustainable capsule collection.

I am available for an interview at your earliest convenience to discuss how my skills and achievements can contribute to your company’s marketing success.

Farzaneh Abdul

I hope this email finds you well.

I am writing to submit my application for the position of Marketing Manager at Sussex University. As an experienced marketing professional with 20 years’ experience in the education sector, I am confident in my ability to drive the university’s brand awareness.

In my current role as Marketing Manager at Homerton College, I spearheaded a comprehensive rebranding campaign, resulting in a 25% increase in inquiries from prospective students. Through data-driven market research and competitor analysis, I identified new target demographics and successfully launched targeted campaigns, leading to a 30% growth in enrolment for niche programs.

As a marketing leader, I thrive in collaborating with cross-functional teams, and my project management skills have ensured the successful execution of large-scale events, such as open days, attracting over 1,000 attendees.

I am excited about the opportunity to contribute my strategic vision and data-driven approach to the team at Sussex University and I am available for an interview at your earliest convenience.

Writing an impressive cover letter is a crucial step in landing a job in Marketing, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

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How To Do Email Marketing: A Beginner’s Guide

Sep 3, 2024 - By Skirmantas Venckus & Emily Austin

Imagine opening your inbox every morning, scrolling past dozens of emails, yet only a few actually catch your eye. What is it about those emails that makes you pause, click, and engage?

The truth is, behind every compelling email is a strategy—one that understands not just what to say, but how to say it in a way that resonates.

Curious to know the secrets behind those emails that make you stop and take notice? Let’s dive into the strategies that turn simple messages into converting ones.

Why is Email Marketing Campaign Important?

Email marketing continues to play a pivotal role in the marketing mix in this digital age.

As the most profitable channel for a business, email marketing helps you connect and engage with potential customers. It allows you to build long-lasting relationships and drive sales. And that’s not all:

• Increase brand awareness . A successful email campaign can bring long-term benefits. If you share valuable email content , news, updates, and more with your subscribers, they might share a word about your brand and products with others. That is, increase awareness about your brand;
• Drive customer engagement with the brand. Emails are incredibly versatile, giving you the freedom to create almost anything you can imagine. Harness this power to pique your subscribers’ curiosity about your following offerings and foster deeper engagement with your brand;
• Boost website traffic. Share enticing snippets of your most popular content to encourage interested subscribers to dive into the full articles. Include a clear call-to-action (CTA) that directs your subscribers to dedicated landing and sales pages to learn more about and purchase your products or services;
• Generate more interested leads. Nothing is off the table when you want your recipients to visit and click through your website or landing pages with more information. Personalize your content, create compelling subject lines, and clear CTAs to make them come again and again;
• Nurture leads toward a sale. Your time and effort spent crafting the email sequences can pay back in dozens. Use them to educate, inform, and build trust with potential customers, addressing their pain points and showcasing your products as solutions;
• Sell more products and add more revenue to your business. When strategically crafted, thesecampaigns promote your products and create a sense of urgency and desire among your subscribers. Combine this with segmentation and targeted content to have much higher chances of conversions and better customer retention.

How to Do Email Marketing Campaign Successfully?

Are you inspired to create email marketing campaigns that your target audience loves but need help knowing where to begin? This quick guide is a good headstart:

Define Your Goals 

Your first step should always be to ask yourself a question: What do you want to achieve from your email campaign ? 

Do you want to drive sales, increase website traffic, or perhaps improve customer retention? 

Based on your expectations, set specific, measurable, attainable, relevant, and time-bound (SMART) goals. This will help your email marketing plans and make it easy to measure success.

• Quantify your goals . Determine key performance indicators (KPIs) like open rates, click-through rates, conversions, and revenue generated; 
• Align with business objectives . Ensure your email campaign goals align with broader business goals, whether it’s brand awareness, lead generation, or customer engagement.

Know Your Audience

Understanding your audience is crucial for successful email campaigns. 

Gather data through primary market research, customer feedback, and marketing analytics to learn about their preferences, behaviors, and needs. You can look at Google Analytics, social media insights, and other mediums to understand their preferences and behaviors. 

The insights will help you tailor your content, making it more relevant and engaging to your audience. 

Here’s what you can do after you’ve got some data about your audience: 

• Create personas . Create buyer personas to better understand and address the specific needs and interests of different segments of your audience; 
• Segmentation . Divide your audience into segments based on demographics, purchase history, and engagement levels to personalize emails accordingly. 

Choose the Right Email Marketing Platform

Once you outline your goals and have a basic understanding of your audience, it’s time to pick an email marketing tool. 

Choose a solution that offers essential features like automation and drag-and-drop builder and has a generous free plan. Also, look for email marketing platforms with responsive customer support. 

If you want a no-fuss solution with all the premium features, human customer support, and amazing deliverability, try Sender .

Set up your email campaign in a breeze with Sender’s drag-and-drop builder and responsive templates.

Email Subject Line & Preheader

When you’re ready with your email marketing solution, it’s time to start creating a campaign. The first step is to create an engaging email subject line and a preheader text. 

Your subject line is the first thing a prospect will notice. Moreover, it’s the only thing that influences their decision to click (or ignore) your email. So, always pay extra attention to creating them. Your subject lines should: 

• Consist of action words or reasons to click; 
• Be personalized; 
• Invoke FOMO, urgency, or curiosity; 
• Not contain common spam words. 

Your email subject lines should be catchy and informative, while preheaders (the text next to it) should elaborate more on the topic. 

Design Email Campaign 

Once you’re done writing a compelling subject line, it’s time to design your email campaign. 

Your goal should be to design a compelling email campaign that attracts, engages, and compels subscribers to know more about your offer or product. A visually appealing design with a balance of text and graphics will give you the best results. 

• Use a responsive template that adapts to various devices; 
• Keep the layout simple and clean, with a clear call-to-action (CTA); 
• Create an engaging header with information that makes them read further; 
• Add interactive elements like countdown timers, reviews, or product blocks. 

Sender helps you create a beautiful email even if you’re not a designer. With an intuitive drag-and-drop builder and a library of readymade email templates, you can get started within minutes.

Pick one from the library of responsive email templates that fit your email marketing goals and brand identity. Then, use the visual design builder to customize its layout, content, and other design elements as per your requirements.

Craft Compelling Content

Your subject line will attract, your design will engage them, and what you write in your email will convince them to act. So, your content should be quite compelling and relevant for your audience. 

Start with a catchy introduction, explain the benefits of your offer, and end with a strong CTA. Break down your content into blocks using bullet points for clarity and easy scannability. 

Also, make sure to personalize your content based on what your audience needs. Remember, all your marketing emails should always include the following:

• Company’s name;
• Contact information;
• Unsubscribe link;
• Privacy policy link;
• Brand logo.

Once you’re done writing your content and are happy with the email design, send a test email and move on to the next step, i.e. choosing who to send the emails to. 

Select Recipients / Build Your Email List 

Select a list of recipients you want to reach with your email marketing campaign. This can include all subscribers or any specific group/segment based on your goals. 

If you’re new to email marketing and don’t have any subscribers yet, set up popups or sign-up forms on your high-traffic pages. 

You can use the signup forms template library within Sender to quickly set up a form and start building an email list . Alternatively, you can import your current subscribers.

Once you’ve gathered subscribers (or have an existing audience), you can send an email campaign instantly or schedule it for the future. 

Test and Optimize 

Before launching your campaign, test your campaign by using A/B or split testing. Pick two groups and send them different variations of the same campaign. You can play with subject lines, email content, and send times to determine what works best with your audience. 

Gather insights on what works best between two (or more variations) and then use them to optimize the campaign. You can also take this step after you’ve launched the campaign to optimize future campaigns. 

Launch the Campaign

Once you’re happy with the results, click to launch the campaign immediately or schedule it to go out later. 

After you launch your campaign, check your key engagement metrics to see if they’re what you’ve expected. If not, optimize your campaign accordingly and use the gathered insights for future campaigns.

Email Marketing Examples to Inspire Your Campaigns

By breaking down some standout examples, you’ll see how the right approach can transform a simple email. With the right strategy, it becomes a compelling piece of communication that drives results.

Ready to see these strategies in action? Explore some emails that truly hit the mark:

Last Crumb — Welcome Email Example

Welcome emails are one of the most important emails you will ever send. It sets the foundation for the future relationship with the subscriber. Here’s an example of a great welcome email by Last Crumb:

The welcome email is great at creating an instant connection. The personalized letter with an appealing header image makes the reader feel special. The talk about brand values in the welcome email is an excellent idea, as most consumers are attracted to brands with a strong ethos.  

Why it works? 

• Relatable and warm email copy; 
• Simple and minimalist design; 
• Reassurance and confidence towards brand values; 

Scott’s Cheap Flights — Monthly Newsletter Example

Monthly newsletters are like personal letters that a brand sends to its subscriber list informing them about the latest happenings. Generally, newsletters have a common theme and reach out to users on a weekly, bi-weekly, or monthly basis.

Here’s a great example of a monthly newsletter by Scott’s Cheap Flights: 

The company sends a monthly newsletter touching on a relevant topic and sharing its take on the issue. The newsletter email discusses the issue and shares relevant messages, articles, blogs, and more for the reader, just like a magazine. 

• Reminds users about your brand or business; 
• Adds value to subscriber’s life consistently; 
• Shares things that they’d love to read on a regular basis. 

Gold Belly — Promotional Email Example

Promotional email campaigns tell subscribers about your latest offers, sales, discounts, or deals on your product range. It’s a great way to remind them about you, generate interest, and increase sales by luring customers to buy. Here’s an example of promotional emails by Gold Belly: 

The refreshing email has a striking and eye-catchy design. Plus, the reference (and social credential) to Martha Stewart is an ice-breaker, making the subscriber consider buying from the brand.

The promotional email has excellent offers, a subject line that stands out (Banana Pudding on Sale — Martha Steward APPROVED! ), and great CTAs to make an impact.

• Attention-grabbing subject line; 
• Beautiful email design; 
• Social proof embedded within the email; 
• Great and contextual offers that tempt users to make a purchase. 
• Email Marketing Made Simple for Small Business Owners
• 15 Successful Email Marketing Examples

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