slide presentation examples

This simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts.

What I like: The big, bold numbers help set the reader's expectations, as they clearly signify how far along the viewer is in the list of tips.

10. “Pixar's 22 Rules to Phenomenal Storytelling,” Gavin McMahon

This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out.

What I like: This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it's still easy for me to identify each character without the details. (I found you on slide eight, Nemo.)

11. “Facebook Engagement and Activity Report,” We Are Social

Here's another great example of data visualization in the wild.

What I like: Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.

12. “The GaryVee Content Model,” Gary Vaynerchuk

This wouldn‘t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right?

What I like: Aside from the fact that I love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go .

13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design

We‘ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn't enough contrast.

Well, this professional presentation from IMPACT Branding & Design suffers from none of said challenges.

What I like: The colorful filters over each background image create just enough contrast for the quotes to stand out.

14. “The Great State of Design,” Stacy Kvernmo

This presentation offers up a lot of information in a way that doesn't feel overwhelming.

What I like: The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up and overwhelming.

15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3

Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived.

What I like: This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.

16. “Digital Transformation in 50 Soundbites,” Julie Dodd

This design highlights a great alternative to the “text-over-image” display we've grown used to seeing.

What I like: By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.

17. “Fix Your Really Bad PowerPoint,” Slide Comet

When you‘re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.

What I like: Its clever combinations of fonts, together with consistent color across each slide, ensure you're neither overwhelmed nor unengaged.

18. “How Google Works,” Eric Schmidt

Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next.

What I like: This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.

19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds

Let‘s be honest: These graphics are hard not to love. I especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.

What I like: Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that's both valuable and fun.

20. “Be A Great Product Leader,” Adam Nash

This presentation by Adam Nash immediately draws attention by putting the company's logo first — a great move if your company is well known.

What I like: He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep your audience engaged.

PowerPoint Presentation Examples for the Best Slide Presentation

Mastering a PowerPoint presentation begins with the design itself.

Get inspired by my ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.

Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

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10 Good PowerPoint Presentation Examples

A PowerPoint presentation stands out when it grabs the audience’s attention. With the help of these good PowerPoint presentation examples, you can create PPTs like never before. These examples showcase innovative designs, engaging visuals, and effective storytelling techniques that captivate viewers.

Engaging presentations are the secret sauce of effective communication. They bring life to ideas and transform information into inspiration. They are the heartbeat of any memorable message, connecting with your audience. With the power to captivate, educate, and motivate your audience, the best PowerPoint presentations can turn complex ideas into easy-to-understand visuals. Hence, we will discuss good PowerPoint presentation examples.  

An engaging PowerPoint presentation perfectly blends content, design, and to-the-point information. A presentation’s visual appeal can significantly shape perceptions of credibility, commitment to a project, and relatability. Therefore, we have curated a list of good PowerPoint presentation examples for you to take inspiration from and make your next presentation stand out. 

What Makes A Good PowerPoint Presentation?

To create the best PowerPoint presentations, we can go overboard with numerous designs and template options in PowerPoint. Having a variety of choices, like colors, formats, visuals, and fonts, is a creative opportunity. However, being selective is vital because not all design choices lead to success and make for PowerPoint presentation examples. 

There’s no one correct way to design your next PowerPoint presentation. Still, some good and bad presentation example designs are more effective than others. While a bad presentation can give off an unprofessional look, a good one can visually establish your brand and leave a lasting impression on your audience. 

Let’s look at some of the excellent PowerPoint presentation examples that will help you up your presentation game:

• Limited text
• Less or minimal transitions and animations
• Cohesive color pallet
• Keeping contextual graphics
• Customized illustrations
• Use no font size smaller than 18 point
• Logical flow of content
• Effective use of bullet points
• Proper symmetry between different paragraphs and pointers
• Having an engaging summary with a clear Call to Action

Limited Text

Limited text in a PowerPoint presentation works wonders, transforming it into an engaging and crystal-clear presentation. Less is more when it comes to text on slides. Keeping your content concise allows your audience to focus on your message instead of squinting at paragraphs of information.

A slide with a striking image or impactful phrase instantly grabs attention and conveys your point. Using this approach makes your presentation look great. It also helps your audience remember key takeaways, making it one of the best PowerPoint presentation examples

PRO TIP: The golden rule of holding the audience’s attention is using 30 words per slide or a minimum of 6-8 lines on each slide to help create a seamless flow where graphics complement your spoken words.

Best PowerPoint Presentation Examples With Limited Text:

Less or Minimal Transitions And Animations

Too many animations and transitions may not be your presentation’s best buddies. They can steal the spotlight from the core of your message. Best PowerPoint presentations shine by keeping animations and transitions in check. Use it in moderation to emphasize a point or draw attention to specific elements in your visuals.

One of the best PowerPoint presentation examples in terms of transitions and animations is using a “fade-in” animation for bullet points or critical pieces of information. Instead of displaying all the text at once, you can set it to appear one at a time as you discuss each one. This gradual reveal creates curiosity and keeps your audience engaged and focused on the current topic. 

READ MORE: How to add animation in PowerPoint?  

Best PowerPoint Presentation Examples with Minimal Transitions:

Cohesive color pallet.

Another PowerPoint presentation examples includes a cohesive color palette throughout the presentation. We are not saying you must brush up on the color theory game before making your presentation, but knowing what colors to use can make a real difference. A well-thought-out color palette combination that complements and harmonizes can effectively direct your audience’s focus. It highlights what matters and downplays less critical information when needed.

Now, picking the right colors might seem like a puzzle. The golden rule is to use colors that work well together and provide a clear contrast without straining the eyes. If you’re short on time or inspiration, Microsoft Office’s ready-made color schemes can be a lifesaver.

PowerPoint Presentation Examples with cohesive color pallet:

Keeping Contextual Graphics 

A picture really can say a thousand words. Good PowerPoint presentation examples incorporate graphs, photos, and illustrations that enhance your points and keep your audience engaged. But remember, it’s crucial to put these visuals in context. Having contextual graphics or illustrations and explaining why they’re there verbally will help the audience connect the dots and understand the material. It looks great and ensures your message is crystal clear and memorable.

Best PowerPoint Presentations with Contextual Graphics:

Customized Illustrations 

Adding customized illustrations to your PowerPoint slides is one of the best PowerPoint slide examples. It’s like giving your presentation a unique personality and a touch of authenticity. It’s a game-changer that can take your slides from ordinary to outstanding. Generic stock images or clip art can feel impersonal and overused. On the other hand, customized illustrations are tailored to your message and brand, making your content exclusive. They allow you to convey your ideas in a way that is distinctively “you,” establishing a stronger connection with your audience.

PowerPoint Presentation Examples with Illustrations:

Use no Font Size Smaller Than 18 point

Maintaining a minimum font size of 18 points in your best PowerPoint presentations is like giving your audience the gift of clarity and readability. It’s a simple yet impactful way to ensure your message shines through and your presentation looks professional. No one wants to squint or strain their eyes to read a tiny text on a slide. 

When you use an 18-point font or larger, your content becomes instantly more accessible. Your audience can comfortably read what’s on the screen, allowing them to stay focused on your message rather than struggling to make out the words. An easily readable font is not only a good PowerPoint example, but it also helps your audience digest your content and perceive your presentation as professional and user-friendly.

PowerPoint Presentation Examples with Font Sized 18:

READ MORE: Best Presentation Fonts

Logical Flow of Content 

Good PowerPoint presentation examples had a logical flow of content. You should maintain a logical flow of the content in your PowerPoint presentation. It is like crafting a smooth, well-executed experience for your audience. The roadmap keeps them engaged, helps them follow your story, and ensures your message hits the mark. 

A presentation with a chaotic sequence of ideas or topics can leave your audience puzzled and disconnected. A logical flow, on the other hand, guides your audience seamlessly from one point to the next, making it easy for them to grasp the bigger picture. When your content unfolds in a logical order, it forms a narrative that’s easier for the human brain to digest and remember. You can also create great slideshow presentation examples with good logical flow.

Best PowerPoint Presentation Examples with FlowChart:

EXPLORE: Flowchart PowerPoint Templates

Effective Use of Bullet Points

To create the best PowerPoint presentations you need to Effectively use bullet points in your PowerPoint presentation is like serving bite-sized portions of information to your audience. It is an excellent way of keeping them engaged and ensuring your message is digestible and memorable. Bullet points break down complex ideas into concise, easy-to-follow chunks. They act as signposts, guiding your audience through your content with a clear roadmap.

Limiting the number of bullet points to 8-10 per slide prevents information overload and gives each point the attention it deserves. People have a limited attention span, so bullet points are your allies in delivering information efficiently. They allow your audience to absorb key takeaways without feeling overwhelmed. Plus, bullet points serve as excellent prompts for your verbal delivery, keeping you on track and ensuring you don’t forget essential details. 

Best PowerPoint Presentation Examples with Bullet Points:

Proper Symmetry Between Different Paragraphs and Pointers

Ensuring proper symmetry between different paragraphs and pointers in your presentation is similar to creating a smooth flow that captivates your audience. It’s all about balance, and when done right, it can significantly enhance the appeal and effectiveness of your slides. Just as a well-balanced meal is more appetizing, slides with balanced content are more visually appealing. 

When you maintain a consistent and symmetrical structure, it creates a sense of order and professionalism. Symmetrical layouts help your audience anticipate what’s coming next. When they see a pattern, like consistent bullet point structure or paragraph formatting, it becomes easier for them to follow your narrative. This predictability allows your audience to focus, not jumble. 

Best PowerPoint Presentation Examples with Symmetry:

Having an Engaging Summary With a Clear Call to Action

Last on this list of best PowerPoint presentations is an engaging summary with a clear call to action. Think of the summary as the highlight of your presentation. It recaps the essential takeaways, ensuring your audience fully grasps the key messages you want to convey. This reinforcement is critical because it’s what your audience will most likely remember long after your presentation. 

A clear CTA is like extending a helping hand to your audience, guiding them on what steps to take next. Whether it’s encouraging them to explore further resources, make a decision, or get in touch with you. Adding an engaging summary with a clear CTA to your slides is the grand finale that ties your presentation together.

Best PowerPoint Presentation Examples with Clear Call to Action:

EXPLORE: Call to Action PowerPoint Templates  

Best PowerPoint Presentation Examples

Now you know the essential things to include to make better presentations. As a busy professional, it might be time-consuming and hectic for you to create presentations from scratch. Therefore, we have created templates for multiple purposes for you to use. You can directly download them and customize them as per your requirements. We have mentioned the examples of PowerPoint presentations below:

Project Kick-Off PowerPoint Presentation Examples

Use this template to share your project initiation plans with your teams and stakeholders. It helps you start a project and aligns your audience with your vision. These slides examples give your audience a complete overview of your project, including your project goals and objectives, timeline, team members, plans, etc. Use this to ensure that your team members and stakeholders know all the initial project details.

This template has multiple slides dedicated to different purposes, such as meeting agendas, project charters, approaches and methodologies, timelines, team mapping, roles and responsibilities, etc. Its consistent theme makes it professional and attractive. Download and customize it according to your needs.

Business Review Presentation PowerPoint Template

Business professionals can use this template to assess and review various stages of their business. The purpose is to help your team members, investors, and stakeholders understand the business’s overall performance. You can also use this to outline strengths, weaknesses, threats, and opportunities for effective business planning.

It includes multiple MS PowerPoint slide examples on topics such as market analysis, sales review, people’s review, strategies, etc. You can also include market trends, customer feedback, and updates on new product launches. Just download the template and edit it to suit your company guidelines.

Project Status Review Deck PowerPoint Presentation Examples

Use this template to review your business’s current state. It helps you outline your project progress, challenges, risks, and milestones. It is an excellent tool for project managers to help them inform and align their team members, customers, and stakeholders about the project. It transparently conveys key information and builds trust with the audience.

It includes multiple slides dedicated to different purposes, such as a Project progress summary, milestones, project work plan, Budget Summary, Risk analysis, and metrics to track performance. It allows better collaboration among team members and facilitates an efficient process. Different types of graph elements, like charts and graphs, enhance the visual appeal of this presentation.

SWOT Analysis 

You can use this template to assess internal and external factors affecting your business. It stands for Strengths, weaknesses, opportunities, and threats. It helps you in strategic planning by outlining the strong areas, limitations, upcoming opportunities, and external threats that may stop you from achieving your goals.

This template uses multiple graphic elements and an attractive theme, making it appealing to the audience. It is fully editable, and you can also add elements to it. Add your company theme or colors to match your brand identity.

Business Roadmap PowerPoint Presentation Examples

This template acts as a visual communication tool to convey the steps you need to achieve a business objective. It outlines the goals, timelines, and milestones of your business projects. It’s easier for teams to work together on a common objective when all the tasks and steps are clear, along with deadlines. Roadmap templates exactly do that for you.

It has a highway road visual with destinations, which visualizes the objectives to reach in chronological order. The audience will immediately understand the topic and tasks. Download this template and use it to enhance your team’s performance.

Marketing Plan Deck

This marketing plan deck helps you outline all your marketing plans. It lets you visually communicate your strategy, goals, target persona, and work action plans to your team members and stakeholders. It includes multiple slides for Brand Planning, Brand implementation, and Brand tracking, which give your audience a detailed overview of all your marketing efforts.  

The consistent blue theme for all the slides makes it easy for the audience to follow. It also includes multiple graphical elements. You can add background images along with colors to personalize the presentation according to your brand identity. Just download it and start using it to create outstanding presentations.

Business Pitch Deck PowerPoint Presentation Examples

Do you have a new product or idea and want to create it in reality? However, a lack of funds limits your ability to pursue this. Then, you need to present your ideas to investors or stakeholders to get their funding and support. It would be best if you made them trust you by inspiring them with the potential of your idea or product. This business pitch template will help you with that.

It consists of multiple slides showcasing your purpose, problem statement, and solution. It also includes the current market size, competitor analysis, and business model. It’s better to add teams to this presentation, as it boosts investors’ confidence if there is a solid team to achieve the desired results. Download this template and create excellent presentations to get your investors on board.

SMART Goals PowerPoint Presentation Examples

This template assists you in making structured goals. Smart goals stand for Specific, Measurable, Achievable, Relevant, and Time-bound. It means your goals should be specific and easy to measure. The goal should be achievable and relevant and have a deadline. 

Let’s consider an example:

A typical goal will be: Increase traffic on our website.

Its Smart Goals version will be: Increase monthly website traffic by 20% compared to the previous month by implementing SEO optimization, content marketing, and social media promotion strategies within the next six months.

There are 5 sections in which you can fill in your goals. It’s fully editable, and you can customize it as per your needs. Add colors, images, icons, etc. This Smart goals presentation will help you achieve your goals effectively.

Important PowerPoint Presentation Tips

While building a PowerPoint presentation’s design, content, and flow shall be tailored to hit its target audience. Making your presentation eye-catching is essential to steer clear of Call to Action goals. However, taking your PowerPoint presentations to the next level can be time-consuming. So, getting yourself help from professional presentation providers like SlideUpLift can be a game-changer you’ll want to know about.

PRO TIP: It’s important that you follow the Who, What, and Where tips to up your presentation game.

SlideUpLift provides expert guidance on presentation best practices and helps you customize your slides as per your requirements. Our extensive library covers a wide range of industries and topics. But that’s not all. SlideUpLift also offers a collection of beautifully designed templates, graphics, and icons and provides professional PowerPoint Templates for your needs. 

What makes a PowerPoint presentation "good"?

A good PowerPoint presentation effectively communicates its message, engages the audience, and utilizes clear, visually appealing slides with well-structured content.

Where Can I Find Examples Well-Designed PowerPoint Presentation examples For Inspiration?

You can find good PowerPoint presentation examples of well-designed presentations on websites and platforms that offer presentation templates like SlideUpLift.

What are some key examples of good presentation?

Successful PowerPoint presentations often include: 

• concise content
• engaging visuals
• a logical flow
• limited use of text, and 
• a clear call to action

How can I ensure my PowerPoint presentation aligns with the best practices?

To ensure your presentation follows best practices, focus on storytelling, maintain visual consistency, limit bullet points, use high-quality visuals, and practice your delivery.

Are there any tools or resources to help me improve my PowerPoint presentations?

Yes, SlideUpLift provides various tools and resources, including PowerPoint add-ins, design templates, and online tutorials that help you enhance your presentation skills and create compelling slides.

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17 PowerPoint Presentation Examples That Show Style and Professionalism

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There are way too many bad PowerPoint presentation examples that can bore you to death. Well, today’s post is not about them. We believe that it’s always important to show the good examples out there and follow their lead. We admit it, it was pretty hard to dig out the good PowerPoint presentation examples from the mass. We’ve added our opinion on each piece and why we believe it’s worthy of being included in this collection. Let’s begin!

You may be interested in  The Best Free PowerPoint Templates to Download in 2022

1. The Sketchnote Mini-Workshop by Mike Rohde

An eye-catchy PowerPoint presentation example whose content is fully hand-written. What we love about this design, is the high personalization level that is achieved via handwriting. It almost feels like the author is drawing and writing in front of the viewers’ eyes. A digital presentation that conveys a physical feeling.

2. 10 Ways to Spread The Love in The Office by Elodie A.

The following presentation is a real eye candy. We can’t help it, the cartoon style lives in our hearts. An incredibly appealing PowerPoint presentation that brings positive vibes and a good mood through vibrant cartoon illustrations. It gets bonus points for the usage of bullet points and little text.

3. The Great State of Design with CSS Grid Layout and Friends by Stacy Kvernmo

A presentation that tells a story is always a good example that everyone should follow. This PowerPoint presentation has a lot of slides that tell different mini-stories. The way they are depicted is really engaging – they almost look like a sequence of frames that make up a video. This technique really nails the viewers’ attention.

4. We live in a VUCA world by Little Dragon Films

A classy design of a PowerPoint presentation example – a dark theme and white font on top with just a single color accent – red. Such designs are really suitable for serious topics like this one. To soften the contrast between the black background and white font, the author has used a gradient on the background which gives the illusion of soft light in the middle of the design.

5. 2017 Marketing Predictions—Marketo by Marketo

A design that was made over a year ago but it’s still really trendy. In the following PowerPoint presentation example, we can see the combination of 3D shapes, beautiful hand-written fonts, negative space techniques, and more. The overall feeling is of futuristic design. Moreover, they used the color of 2018 – Ultra Violet for their color scheme. Maybe, they did predict the future after all.

6. 10 Ways Your Boss Kills Employee Motivation by Officevibe

Who doesn’t like to see a familiar face? We know your audience does! It’s proven that if you show a familiar face to your viewers, you nail their attention and boost their engagement level. This is the technique used in the following PowePoint presentation. Moreover, the inner slides of the presentation are also cartoons with big conceptual illustrations and little text. The formula for a really good presentation.

7. How to Successfully Run a Remote Team from Weekdone.com

We haven’t really seen many PowerPoint presentation examples with top-view illustrations. The following presentation really reminded us that when presenting to an audience, you should always think: How to make your design stand out from the rest? Well, this one really caught our eye. In addition, we love the bright colors, geometric shapes, and overall flat feeling, all of which are among the graphic design trends for 2022 .

8. SXSW 2018 – Top Trends by Matteo Sarzana

People love visuals and this is an undeniable fact. The whole PowerPoint presentation is built on high-quality photos, each including a little tagline in the middle. We love the consistency, we love the factor of surprise, and we love the high engagement level this presentation creates. Just make sure to back up such presentation type with a good speech!

9. How to study effectively? by sadraus

Semi-transparent overlays, geometric shapes, a video inside… Everything about this PowerPoint presentation screams “modern”. The grayscale coloring is accompanied by a fresh green color accent. The choice of images clearly suggests that the target audience is young people. The overall feeling that we get from this PowerPoint presentation – is youthful and modern.

10. Study: The Future of VR, AR, and Self-Driving Cars by LinkedIn

A presentation about the future should look futuristic, right? The following PowerPoint presentation example is proof that you should always connect the subject of your presentation to its design. Everything in this presentation speaks of futuristic: the choice of fonts, colors, effects, and even some elements look like holograms from the future.

11. 9 things I’ve learned about SaaS by Christoph Janz

A PowerPoint presentation example created in a consistent style by using a blue theme. Why did we include this presentation? We love the fact that the author has shown an alternation of text and visuals (from slides 7 to 22). This technique is proven to hold the attention of the viewer. Moreover, the way the graphics are presented (on a napkin) draws the interest even more.

12. How To Achieve Something Extraordinary In Life by Sultan Suleman Chaudhry

A PowerPoint presentation example that shows consistency and style by using a strict color scheme: orange, beige, and deep blue. Orange and blue are one of the most popular contrasting combinations widely used in all kinds of designs. If you are not sure what colors to go with, simply choose a tested color scheme.

13. New trends to look out for 2018 winter season by FemmeConnection

Geometric shapes and negative space techniques are among the  graphic design trends for 2018  which is why we see them often in PowerPoint presentation examples and other designs. In the following presentation, we can see a collection of women’s clothes presented in a very engaging way with the help of rounded geometric shapes, negative space technique, and the color pink.

14. Fear of Failure by Sultan Suleman Chaudhry

Speaking of the usage of geometric elements in the presentation’s design, let’s see another example. An elegant design decorated with circles, triangles, and more geometric details. What else we love about this presentation is that it only has one color accent – light yellow which looks classy and pleasant for the eye.

15. The Three Lies About Your Age by Sean Si

A great choice of fonts, beautiful semi-transparent geometric elements, and trendy futuristic colors. This is one of the PowerPoint presentation examples that we absolutely love. The story is engaging and the design is extremely appealing – a combination that keeps the viewers’ eyes on the screen from the beginning till the end.

16. Secrets to a Great Team by Elodie A.

Bright, fun, using lots of illustrations and cartoon characters – definitely our kind of PowerPoint presentation. Why do we love it so much? Well, cartoons are real ice-breakers between you and your audience. Moreover, cartoon characters are easier to relate to than a real human face. If you need to connect on a deeper level with your audience, this is your kind of presentation!

You’d probably like to learn  4 Invaluable Presentation Design Tips You Wish You Knew Earlier

17. How to Build a Dynamic Social Media Plan by Post Planner

A great presentation PowerPoint example with watercolor illustrations and backgrounds that look hand-drawn. We also see semi-transparent colorful overlays, high-quality conceptual photos, and great, useful content. What more would you want from a presentation, right?

We always love to hear your opinion about stuff. So, what do you think of these PowerPoint presentation examples? Do you think that you’ve created a presentation better than these? We’d love to see your own creations in the comments below if you want to share them with us.

You may also be interested to read these related articles:

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• 70 Inspiring Presentation Slides with Cartoon Designs
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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

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20 Really Good PowerPoint Examples to Inspire Your Next Presentation

By sandra boicheva.

2 years ago

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You might have the most amazing idea that you wish to share with the world, but you might not get the results you want if the delivery isn’t good. Although as a tool, PowerPoint is pretty easy to use and intuitive, creating a good PowerPoint presentation is not a simple task. There is a lot of things to consider when designing your slides from the words you use, to the copy structure, data visualization, and overall design. This is why today we gathered 20 really good PowerPoint examples of presentations that flawlessly deliver their messages. These creative ideas will surely inspire you to make your next presentation your best one, as they all share good design and engaging storytelling.

“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond

1. Idea to Identify: The Design of Brand

This is a long one. Here we have a 242 slides presentation that exposes the myriad facets of design and how they impact the brand identity. The presentation has a lot of data to show and spreads it throughout more than 200 slides to make it easy to read and follow. In all, this is the best way to present a lot of information: instead of overwhelming the viewers with text walls, the presenter simply adds more slides.

• Author:   Sudio Sudarsan

2. Jeunesse Opportunity Presentation 2021

This is a great example of brand presentation with company profile, product system, plan, and reward. It gives a similar experience to browsing a website.

• Author:   DASH2 – Jeunesse Global

3. Accenture Tech Vision 2020

A short and sweet presentation about how companies prepare for data regulation and how this impacts the customer experience. 

• Author:   Accenture

4. APIs as Digital Factories’ New Machines

A comparison presentation of how companies capture most of the market value. It explains well how to view the economy from a different perspective and adopt customer-centric thinking. The presentation has a lot of value, it’s well structured and it’s a good read in only 28 slides.

• Author:  Apidays

5. 24 Books You’ve Never Heard Of – But Will Change Your Life

This is a great example of how repeating slides design for the same type of content isn’t a synonym for being unimaginative. It’s pretty straightforward: it promises 24 titles, an inspirational introduction, and a slide for each book that will change your life.

• Author:   Ryan Holiday

6. 10 Memorable David Bowie Quotes

Not always presentations must have a specific educational or conventional goal. Sometimes, it could be a cool personal project meant to inspire your audience. And let’s be honest, who doesn’t love David Bowie? A presentation with 10 memorable quotes by him is worth watching. 

• Author: Stinson

7. Creative Mornings San Diego 

• Author:   Anne McColl

8. Digital 2020 Global Digital Overview

A report heavy-data presentation about everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2020. It’s a long read but comprehensive and well-illustrated with data visualization.

• Author:   DataReportal

9. Blitzscaling: Book Trailer

One of the most well-made presentations about informative topics such as startup’s life-cycle and where the most value is created. It’s designed as a book, consistent, with lesser text as possible, and imitates animation by adding new content on copies of the same slide. 

• Author:  Reid Hoffman

10. Poor Self-Esteem: Just Beat It!

A very valuable presentation that takes on the reasons for low self-esteem and how to overcome it. The design is very simple and comprehensive and even suitable for social media carousel posts.

• Author:   SlideShop.com

11. You Suck At PowerPoint!

This presentation is more than a decade old and still checks out. After all, you could expect great presentation design from someone who talks about design mistakes and how to overcome them.  61 slides of a fun experience and a great read.

• Author:  Jesse Desjardins

12. Pixar’s 22 Rules to Phenomenal Storytelling

Pixar’s 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats, in a 24-slides presentation with a custom design. 

• Author:   Gavin McMahon

13. A Complete Guide To The Best Times To Post On Social Media

A fun little presentation with great value. It takes on the most effective times to post on social media, send an email, or publish a blog.

• Author:   TrackMaven

14. Fix Your Really Bad PowerPoint

The next presentation honors Seth Godin and his wisdom. It uses his book’s insights to visualize all the tips in 45 engaging slides.

• Author:   HighSpark

15. 10 Lessons from the World’s Most Captivating Presenters

This presentation is for presenters who wish to become better. And what better way than getting inspired by the world’s greatest presenters and accessing some of their secrets. 

• Author:   HubSpot

16. Crap. The Content Marketing Deluge

For starters, this presentation has a very captivating title and opening. Winning the attention from the very start, it continues with consistent clean design and great content. It delivers exactly what it promised. 

• Author: Velocity Partners

17. Displaying Data

More insightful advice and tips from professional presenters that check out to this very day. It’s a great presentation about visualizing your data in the best way possible and it also delivers it with design.

• Author:   Bipul Deb Nath

18. 5 Storytelling Lessons From Superhero Stories

Custom-made presentation with illustrations made specifically for the occasion, and brilliant execution. It shows it’s definitely worth it to spend time making your presentation more personal and from scratch. 

19. 10 Things your Audience Hates About your Presentation

Another custom presentation with icons-style illustrations about how to avoid cringe when making presentations. 

• Author:   Stinson

20. The Designer’s Guide to Startup Weekend

You will work hard all weekend long but you will also find new friends, mentors, and the chance to promote yourself. A pretty wholesome presentation with a custom design where the presenter shares her own experience in the world of startups.

• Author:  Iryna Nezhynska

That’s It!

These 20 presentations prove that PowerPoint is never out of date and it’s a great tool to deliver your message across. We hope you got inspired for your next presentation and make your audience fall in love with your concepts.

In the meantime, why not take a look at the related articles to get some more inspiration or grab a couple of freebies:

• [Freebies] 17 Really Good Sources For Free Vector Images For Commercial Use
• [Inspiration] 85 Really Good T-Shirt Design Ideas to Inspire You for Your Next Project
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Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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Free powerpoint templates and google slides themes for presentations and more..

Original designs, completely customizable and easy to edit. Take your presentations and lessons to the next level with these amazing free templates!

Unleash the power of your marketing vision with this free presentation template for both, Google Slides and Powerpoint. Eye-catching colors and a dynamic blend of photos and illustrations will grab your audience’s attention and leave a lasting impression.  This template is perfect for anyone who wants to create a bold […]

Marketing Campaign free Powerpoint template and Google Slides theme.

Spruce up your next presentation with Minimal Social, a free downloadable template for Google Slides and PowerPoint. Craving a presentation that’s both stylish and versatile? Look no further than the Minimal Social template! This free downloadable theme boasts a clean, minimalist design with muted tones and a touch of social media […]

Minimal Social free multipurpose presentation template.

Free PowerPoint template and Google Slides theme for presentations about money management. Ever feel like presenting personal finance topics could be a snooze? Well this free slide theme available for both PowerPoint and Google Slides uses friendly illustrations to make financial concepts engaging. This theme is perfect for anyone who […]

Let’s talk about personal finance free slides theme for ppt and Google Slides.

Captivate your audience and transform your presentation on early childhood development with this free template!  Playful illustrations like children’s handprints, whimsical doodles, paper airplanes and windmills bring a touch of childlike wonder to your slides. This engaging template is the perfect backdrop to share your valuable insights on this crucial […]

Early Childhood free presentation template for Google Slides and PPT.

Launching a new business is exciting! But crafting the perfect introduction to potential customers can take time. This pre-designed template can help you quickly showcase your new venture.  This template is easy to customize with your information, logos and images, allowing you to create a professional brochure in no time. […]

Business Brochure / School Newsletter free template for Google Slides and PPT.

Geometric shapes and vibrant colors. The perfect backdrop for your ideas. Packed with geometric shapes and a vibrant color palette, this theme is guaranteed to grab attention and leave a lasting impression. Compatible with both PowerPoint and Google Slides, it allows you to tailor the design to your specific needs. […]

Geometric colorful shapes free marketing presentation template.

Flowers and Ladybugs free Spring Season template for google slides and PowerPoint. This free template for Google Slides and PowerPoint is the perfect way to add a touch of springtime cheer to your lessons. It features adorable graphics of flowers, bees, and ladybugs – a charming combination that’s sure to […]

Spring has sprung and it’s time to bring some floral fun to your classroom!

Get ready for some St. Patrick’s Day cheer with a free memory game template for Google Slides and PowerPoint! This festive template features charming clovers and lucky golden coins. It also includes a handy agenda slide and three different layouts specifically designed for creating memory games. Personalizing the game is […]

Celebrate St. Patrick’s Day with a Fun Memory Game!

Free syllabus template for Google Slides and PowerPoint to inject personality into your class introduction. Forget about boring old paper syllabus, this free template is the perfect way to communicate the overview of your class, define expectations and responsibilities in an appealing way. It features a notebook with linked tabs […]

Interactive Notebook free syllabus template.

Free syllabus template for Google Slides and PowerPoint to inject personality into your course introduction. Forget about boring old paper syllabus, this free template is the perfect way to communicate the overview of your class, define expectations and responsibilities in a stylish way. It features file folders with linked tabs […]

20XX Syllabus template, free for Google Slides and PowerPoint.

Empower Your Productivity with this free teacher dashboard, for Google Slides and PowerPoint. The planner is all set up and ready to use. Simply click on the slides to start adding your notes and plans. You can easily add more slides by duplicating or copying and pasting existing ones. To personalize your […]

Teacher Dashboard. August 2024 – July 2025 FREE digital planner for teachers.

Free PowerPoint template and Google Slides theme. Customizable yearly planner template for teachers. I enjoyed so much creating the first two planners (Katie and the School Planner) that I decided to create a new one. By popular demand, this time, I started the week view on Monday, and even though […]

Teacher Digital Planner – July 2024 to July 2025 version.

Mood board free template for Google Slides and PowerPoint. Need a spark for your next creative project? Look no further than this SlidesMania free mood board template for Google Slides and PowerPoint! This versatile template lets you capture your unique vision with a collage of images, text, and color palettes. […]

Unlock your creative vision with this free Mood Board template.

Free animated and interactive traffic lights template for Google Slides and PowerPoint. Engage your students and set clear expectations with this fun and free animated traffic light template! Whether you’re using Google Slides or PowerPoint, you can use this template to establish guidelines for different activities in your classroom. For […]

Make Your Classroom Flow Smooth with this Interactive Traffic Light Template!

Unfold the Story: Free Book Review Scrapbook Template for Google Slides & PowerPoint. Book lovers, unleash your inner reviewer! Ditch the dull format and craft a stellar review with this FREE Book Review Scrapbook Template for Google Slides & PowerPoint. Express your creativity with pictures, quotes, and even character collages. […]

Book Review Scrapbook. Presentation template and worksheet.

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How to Create Slides That Suit Your Superiors: 11 Tips

When you’re pitching ideas or budgets to execs in your organization, you need to deliver slides that fit those particular people just right. This checklist identifies the key considerations.

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I recently interviewed 20 of my customers, all in senior roles at Fortune 100 companies, and asked them their biggest pain point in presenting to higher-ups and even colleagues. What I heard consistently was that it can feel like Goldilocks bouncing from one option to the next, testing to figure out what’s “just right.” Does the audience want deep reports? Sparse slides? Something in between? Like … what?

Teams often come to presentation meetings with vast amounts of backup content just in case an exec wants to take a deep dive on any given point. There’s often a struggle to anticipate every direction attendees might want to go. It’s frustrating, and it’s not efficient.

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There are many ways to build slides. I’m not just talking about crafting them well versus poorly. I’m talking about all of the important decisions regarding how to organize them, how much text to use, when to lean into a chart, the best ways to use bullets and color, and whether to include an appendix with additional information. Before you make your next proposal or request of the executive team, use this list of 11 tips for your next set of slides as a guide.

Four Things You Must Have in Every Exec’s Slides

Before we drill down into the harder aspects, the ones where your executives’ tastes may vary widely, let’s quickly cover four aspects that you can consider the building blocks — the basics you should never proceed without.

Start with an executive summary. Begin the slide deck with a tight executive summary that follows a three-act structure. First, start with stating the current realities. Second, clearly state the problem or opportunity your idea addresses and its potential impact. Third, explain how your recommendation solves the problem or exploits the opportunity and the next steps you’re proposing.

Have a logical organization. The arc of the deck — the package from beginning to end — should make sense. If your audience reads only the headline of every slide, the order should be coherent and make most of the case for you. The content below each slide’s headline must support the statement made in the title. Remove everything that doesn’t support your point; as writers will tell you, you sometimes need to “kill your darlings” when you’re editing.

Begin the slide deck with a tight executive summary that follows a three-act structure.

Make it skimmable. Help your audience to quickly grasp the point without getting bogged down in details. Create a clear visual hierarchy. Guide the reader’s eye through the content: Use bold headings, bullet points, and numbered lists to break down information into digestible pieces. Highlight key takeaways or conclusions in a different color or font size to draw attention to these critical points.

Focus on concise insights. Succinct statements with clear insights are everyone’s jam. Every slide should serve a purpose and contribute directly to the decision-making process. Distill complex information. Don’t use 100 words when 20 words will nail it. If you’re having difficulty trimming, consider using company-approved AI tools to help you take out the fluff.

Five Preferences to Confirm With the Person You Want to Reach

Now we’ll delve into what your particular audience does and does not want. If you haven’t yet, start by asking the person you’re presenting to what they generally prefer. They probably know themselves well but have not been asked to articulate how they like to receive information.

Ask how dense is too dense. Some executives prefer detailed slides with comprehensive data. Others favor a more high-level approach. You’re weighing how to balance informative content with readability, ensuring that slides are not overloaded yet are sufficiently detailed to support decision-making.

Confirm the delivery format and timing. Some execs like information presented to them. Others prefer a pre-read of the material followed by a discussion. I always recommend our tool Slidedocs (I’ve written a free e-book on them), which are visual documents using both words and images. The templates help presenters organize their thoughts into a document for a pre-read or a read-along. They are designed to be skimmable and able to travel through your organization without the help of a presenter.

I’m a huge fan of pre-reads and prefer to use my time in meetings to ask questions and build alignment. If your audience didn’t review your material in advance, ask at the top of the meeting whether they would like you to present it or would prefer to read through it and then discuss it.

Find out how much data visualization they prefer. Charts, graphs, photos, and illustrations often communicate complex data more clearly than words alone. When execs can see what you’re saying, they often can better understand the impact of your idea. Does the exec want to understand exact numbers? Bar charts allow them to move their eyes across a series of specifics. Does the exec want to know the shape of a trend over time? Line charts can show the pattern. (See “Classic Charts Communicate Data Quickly.”) Some prefer charts with annotations that draw attention to what you think is the most important point. Others want to make their own conclusions from the data.

One of my clients, the CEO of a massive commercial real estate company, doesn’t want anything visualized. He prefers numbers, only in a table, and only in two colors — black and red. You might think this is archaic. But the fact that he’s clear to his teams about what he wants takes all the mystery out of how to communicate with him.

When the stakes are high, have a conceptual thinker help with diagrams and concepts. If you don’t have one on your team, and when it’s high stakes, find an internal designer to help you or hire one. You can’t afford to have the baby (your idea) thrown out with the bathwater (terrible slides).

Identify which details need spelling out. How well do the people you’re presenting to know the landscape and function of the company and products you’re talking about? For example, if your engineering team threw a slide into a deck about an issue that requires executive approval, do the execs all speak geek? Or do you need to explain the technology so that they will really understand the ask? Either eliminate internal jargon and acronyms or unpack those bits, especially if your proposal deeply involves expertise outside of the executives’ domain.

Ask whether appendices will be useful. When you’re organizing a presentation, you often troll data, read through complicated reports, and even hire external experts to figure out what’s best for the company. Do your execs want access to that supporting data? You can add a document to the end of the presentation as an appendix to show all of the data and source material. This allows the main content of the slides to remain focused and accessible while still providing comprehensive background information for those who want more.

Two Tips to Improve Your Presentation Skills

Getting materials in place is the biggest step. They will be your best tools for selling your ideas. But there are two extra areas to pay attention to as a presenter: how you handle questions and how you use every experience to improve.

Anticipate questions, and practice your answers. Before you have your meeting, gather a small team to challenge every point you make. Invite colleagues you trust to role-play as “a rapidly inquisitive exec” or “the doubting naysayer exec” so you are prepared to present your idea well. They’re gonna grill you, and practicing will help you remain unruffled when it happens.

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Ask for feedback after the presentation. Establish a feedback loop with those you presented to. Ask what worked well and how you can improve. If attendees don’t have the time, find people who have had their ideas funded and talk to them about what they did that worked. Advice and some perspective will help you nail your performance even better next time.

Empathetically understanding your audience members and how they process information, whether it’s executives or peers, sets up your ideas for success. Clarity creates efficiency. When a presentation fits just right, you’ve given your great thinking the best chance of moving through your organization and having maximum impact.

About the Author

Nancy Duarte is CEO of Duarte Inc. , a communication company in the Silicon Valley. She’s the author of six books, including DataStory: Explain Data and Inspire Action Through Story (Ideapress Publishing, 2019).

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Home Blog Presentation Ideas How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

Knowing how to start a presentation is crucial: if you fail to capture the audience’s attention right off the bat, your entire presentation will flop. Few listeners will stick with you to the end and retain what you have told.

That is mildly unpleasant when you are doing an in-house presentation in front of your colleagues. But it can become utterly embarrassing when you present in front of larger audiences (e.g., at a conference) or worse – delivering a sales presentation to prospective customers.

Here is how most of us begin a presentation: give an awkward greeting, thank everyone for coming, clear our throats, tap the mic, and humbly start to mumble about our subject. The problem with such an opening performance? It effectively kills and buries even the best messages.

Table of Contents

• The Classic Trick: Open a Presentation with an Introduction
• Open a Presentation with a Hook
• Begin with a Captivating Visual
• Ask a “What if…” Question
• Use the Word “Imagine”
• Leverage The Curiosity Gap
• The Power of Silence
• Facts as Weapons of Communication
• Fact vs. Myths
• The Power of Music
• Physical Activity
• Acknowledging a Person

How to Start a PowerPoint Presentation The Right Way

Let’s say you have all of your presentation slides polished up (in case you don’t, check our quick & effective PowerPoint presentation design tips first). Your presentation has a clear storyline and agenda. Main ideas are broken into bite-sized statements for your slides and complemented with visuals. All you have left is to figure out how you begin presenting.

The best way is to appeal to and invoke certain emotions in your audience – curiosity, surprise, fear, or good old amusements. Also, it is recommended to present your main idea in the first 30 seconds of the presentation. And here’s how it’s done.

1. The Classic Trick: Open a Presentation with an Introduction

When you don’t feel like reinventing the wheel, use a classic trick from the book – start with a quick personal introduction. Don’t want to sound as boring as everyone else with your humble “Hi, I’m John, the head of the Customer Support Department”? Great, because we are all about promoting effective presentation techniques (hint: using a dull welcome slide isn’t one of them).

Here’s how to introduce yourself in a presentation the right way.

a. Use a link-back memory formula

To ace a presentation, you need to connect with your audience. The best way to do so is by throwing in a simple story showing who you are, where you came from, and why your words matter.

The human brain loves a good story, and we are more inclined to listen and retain the information told this way. Besides, when we can relate to the narrator (or story hero), we create an emotional bond with them, and, again – become more receptive, and less skeptical of the information that is about to be delivered.

So here are your presentation introduction lines:

My name is Joanne, and I’m the Head of Marketing at company XYZ. Five years ago I was working as a waitress, earning $10/hour and collecting rejection letters from editors. About ten letters every week landed to my mailbox. You see, I love words, but decent publisher thought mine were good enough. Except for the restaurant owner. I was very good at up-selling and recommending dishes to the customers. My boss even bumped my salary to $15/hour as a token of appreciation for my skill. And this made me realize: I should ditch creative writing and focus on copywriting instead. After loads of trial and error back in the day, I learned how to write persuasive copy. I was no longer getting rejection letters. I was receiving thousands of emails saying that someone just bought another product from our company. My sales copy pages generated over $1,500,000 in revenue over last year. And I want to teach you how to do the same”

b. Test the Stereotype Formula

This one’s simple and effective as well. Introduce yourself by sharing an obvious stereotype about your profession. This cue will help you connect with your audience better, make them chuckle a bit, and set a lighter mood for the speech to follow.

Here’s how you can frame your intro:

“My name is ___, and I am a lead software engineer at our platform [Your Job Title]. And yes, I’m that nerdy type who never liked presenting in front of large groups of people. I would rather stay in my den and write code all day long. [Stereotype]. But hey, since I have mustered enough courage…let’s talk today about the new product features my team is about to release….”

After sharing a quick, self-deprecating line, you transition back to your topic, reinforcing the audience’s attention . Both of these formulas help you set the “mood” for your further presentation, so try using them interchangeably on different occasions.

2. Open a Presentation with a Hook

Wow your audience straight off the bat by sharing something they would not expect to hear. This may be one of the popular first-time presentation tips but don’t rush to discard it.

Because here’s the thing: psychologically , we are more inclined to pay attention whenever presented with an unexpected cue. When we know what will happen next – someone flips the switch, and lights turn on – we don’t really pay much attention to that action.

But when we don’t know what to expect next – e.g., someone flips the switch and a bell starts ringing – we are likely to pay more attention to what will happen next. The same goes for words: everyone loves stories with unpredictable twists. So begin your presentation with a PowerPoint introduction slide or a line that no one expects to hear.

Here are a few hook examples you can swipe:

a. Open with a provocative statement

It creates an instant jolt and makes the audience intrigued to hear what you are about to say next – pedal back, continue with the provocation, or do something else that they will not expect.

“You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk.”

That’s how Jane McGonigal opens one of her TED talks . Shocking and intriguing, right?

b. Ask a rhetorical, thought-provoking question

Seasoned presenters know that one good practice is to ask a question at the beginning of a presentation to increase audience engagement. Rhetorical questions have a great persuasive effect – instead of answering aloud, your audience will silently start musing over it during your presentation. They aroused curiosity and motivated the audience to remain attentive, as they did want to learn your answer to this question.

To reinforce your message throughout the presentation, you can further use the Rhetorical Triangle Concept – a rhetorical approach to building a persuasive argument based on Aristotle’s teachings.

c. Use a bold number, factor stat

A clean slide with some mind-boggling stat makes an undeniably strong impact. Here are a few opening statement examples you can use along with your slide:

• Shock them: “We are effectively wasting over $1.2 billion per year on producing clothes no one will ever purchase”
• Create empathy: “Are you among the 20% of people with undiagnosed ADHD?”
• Call to arms: “58% of marketing budgets are wasted due to poor landing page design. Let’s change this!”
• Spark curiosity: “Did you know that companies who invested in speech recognition have seen a 13% increase in ROI within just 3 years?”

3. Begin with a Captivating Visual

Compelling visuals are the ABC of presentation design – use them strategically to make an interesting statement at the beginning and throughout your presentation. Your first presentation slide can be text-free. Communicate your idea with a visual instead – a photo, a chart, an infographic, or another graphics asset.

Visuals are a powerful medium for communication as our brain needs just 13 milliseconds to render what our eyes see, whereas text comprehension requires more cognitive effort.

Relevant images add additional aesthetic appeal to your deck, bolster the audience’s imagination, and make your key message instantly more memorable.

Here’s an intro slide example. You want to make a strong presentation introduction to global pollution.  Use the following slide to reinforce the statement you share:

“Seven of nine snow samples taken on land in Antarctica found chemicals known as PFAs, which are used in industrial products and can harm wildlife”

Source: Reuters

4. Ask a “What if…” Question

The “what if” combo carries massive power. It gives your audience a sense of what will happen if they choose to listen to you and follow your advice.  Here are a few presentations with starting sentences + slides to illustrate this option:

Alternatively, you can work your way to this point using different questions:

• Ask the audience about their “Why.” Why are they attending this event, or why do they find this topic relevant?
• Use “How” as your question hook if you plan to introduce a potential solution to a problem.
• If your presentation has a persuasion factor associated, use “When” as a question to trigger the interest of the audience on, for example, when they are planning to take action regarding the topic being presented (if we talk about an inspirational presentation).

5. Use the Word “Imagine”

“Imagine,” “Picture This,” and “Think of” are better word choices for when you plan to begin your presentation with a quick story.

Our brain loves interacting with stories. In fact, a captivating story makes us more collaborative. Scientists have discovered that stories with tension during narrative make us:

• Pay more attention,
• Share emotions with the characters and even mimic the feelings and behaviors of those characters afterward.

That’s why good action movies often feel empowering and make us want to change the world too. By incorporating a good, persuasive story with a relatable hero, you can also create that “bond” with your audience and make them more perceptive to your pitch – donate money to support the cause; explore the solution you are offering, and so on.

6. Leverage The Curiosity Gap

The curiosity gap is another psychological trick frequently used by marketers to solicit more clicks, reads, and other interactions from the audience. In essence, it’s the trick you see behind all those clickbait, Buzzfeed-style headlines:

Not everyone is a fan of such titles. But the truth is – they do the trick and instantly capture attention. The curiosity gap sparks our desire to dig deeper into the matter. We are explicitly told that we don’t know something important, and now we crave to change that. Curiosity is an incredibly strong driving force for action – think Eve, think Pandora’s Box.

So consider incorporating these attention grabbers for your presentation speech to shock the audience. You can open with one, or strategically weave them in the middle of your presentation when you feel like your audience is getting tired and may lose their focus.

Here’s how you can use the curiosity gap during your presentation:

• Start telling a story, pause in the middle, and delay the conclusion of it.
• Withhold the key information (e.g., the best solution to the problem you have described) for a bit – but not for too long, as this can reduce the initial curiosity.
• Introduce an idea or concept and link it with an unexpected outcome or subject – this is the best opening for a presentation tip.

7. The Power of Silence

What would you do if you attended a presentation in which the speaker remains silent for 30 seconds after the presentation starts? Just the presenter, standing in front of the audience, in absolute silence.

Most likely, your mind starts racing with thoughts, expecting something of vital importance to be disclosed. The surprise factor with this effect is for us to acknowledge things we tend to take for granted.

It is a powerful resource to introduce a product or to start an inspirational presentation if followed by a fact.

8. Facts as Weapons of Communication

In some niches, using statistics as the icebreaker is the best method to retain the audience’s interest.

Say your presentation is about climate change. Why not introduce a not-so-common fact, such as the amount of wool that can be produced out of oceanic plastic waste per month? And since you have to base your introduction on facts, research manufacturers that work with Oceanic fabrics from recycled plastic bottles .

Using facts helps to build a better narrative, and also gives leverage to your presentation as you are speaking not just from emotional elements but from actually recorded data backed up by research.

9. Fact vs. Myths

Related to our previous point, we make quite an interesting speech if we contrast a fact vs. a myth in a non-conventional way: using a myth to question a well-accepted fact, then introducing a new point of view or theory, backed on sufficient research, that proves the fact wrong. This technique, when used in niches related to academia, can significantly increase the audience’s interest, and it will highlight your presentation as innovative.

Another approach is to debunk a myth using a fact. This contrast immediately piques interest because it promises to overturn commonly held beliefs, and people naturally find it compelling when their existing knowledge is put to the test. An example of this is when a nutritionist wishes to speak about how to lose weight via diet, and debunks the myth that all carbohydrates are “bad”.

10. The Power of Music

Think about a presentation that discusses the benefits of using alternative therapies to treat anxiety, reducing the need to rely on benzodiazepines. Rather than going technical and introducing facts, the presenter can play a soothing tune and invite the audience to follow an exercise that teaches how to practice breathing meditation . Perhaps, in less than 2 minutes, the presenter can accomplish the goal of exposing the advantages of this practice with a live case study fueled by the proper ambiance (due to the music played in the beginning).

11. Physical Activity

Let’s picture ourselves in an in-company presentation about workspace wellness. For this company, the sedentary lifestyle their employees engage in is a worrying factor, so they brought a personal trainer to coach the employees on a basic flexibility routine they can practice in 5 minutes after a couple of hours of desk time.

“Before we dive in, let’s all stand up for a moment.” This simple instruction breaks the ice and creates a moment of shared experience among the attendees. You could then lead them through a brief stretching routine, saying something like, “Let’s reach up high, and stretch out those muscles that get so tight sitting at our desks all day.” With this action, you’re not just talking about workplace wellness, you’re giving them a direct, personal experience of it.

This approach has several advantages. Firstly, it infuses energy into the room and increases the oxygen flow to the brain, potentially boosting the audience’s concentration and retention. Secondly, it sets a precedent that your presentation is not going to be a standard lecture, but rather an interactive experience. This can raise the level of anticipation for what’s to come, and make the presentation a topic for future conversation between coworkers.

12. Acknowledging a Person

How many times have you heard the phrase: “Before we begin, I’d like to dedicate a few words to …” . The speaker could be referring to a mentor figure, a prominent person in the local community, or a group of people who performed charity work or obtained a prize for their hard work and dedication. Whichever is the reason behind this, acknowledgment is a powerful force to use as a method of starting a presentation. It builds a connection with the audience, it speaks about your values and who you admire, and it can transmit what the conversation is going to be about based on who the acknowledged person is.

Closing Thoughts

Now you know how to start your presentation – you have the opening lines, you have the slides to use, and you can browse even more attractive PowerPoint presentation slides and templates on our website. Also, we recommend you visit our article on how to make a PowerPoint Presentation to get familiarized with the best tactics for professional presentation design and delivery, or if you need to save time preparing your presentation, we highly recommend you check our AI Presentation Maker to pair these concepts with cutting-edge slide design powered by AI.

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5 Responses to “How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test”

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How to add bullet points to a google slides presentation.

Present your slide in an organized manner with bullet points

Google Slides is a feature-packed PowerPoint alternative. The free tool comes with style and formatting add-ons to elevate your presentation in no time. One such option is the ability to insert bullet points to simplify content on your slide. Whether you use Google Slides on the web, an iPhone, an iPad, or an Android phone , here's how to add bullet points to your presentation.

How to add bullet points to Google Slides for the web

We'll start with Google Slides for the web and then move to mobile and tablet apps to add bullet points. Since it's the web version, you can access it from a desktop browser on your Windows PC, Mac, or Chromebook.

1. Visit Google Slides on the web and open a presentation you want to edit.

2. Go to a slide and select the content to convert to a bullet list.

3. Select the Bulleted list icon at the top. You can also use Command + Shift + 8 (Mac) or Ctrl + Shift + 8 (Windows) to add a bullet list.

4. When you enter a bullet list on an empty slide, look for the first bullet point on the text field. Press Enter to add a second item to the list.

5. You can create a mini list beneath the main bullet point. This is an effective way to organize the listicle. To do so, press Enter on the main bullet point (or Return on Mac) and press Tab .

6. Add relevant points and press Enter to expand the secondary bullet list.

Change the bullet point color

By default, Google Slides uses black for bullet points. If it doesn't match your presentation theme, use the steps below to change it.

1. Launch a presentation in Google Slides.

2. Click any bullet point to select the entire list.

3. Click A at the top and change the bullet point color. You can use the same trick to change the bullet point color for the secondary list.

Change the bullet point style in Google Slides

Do the rounded-style bullet points feel repetitive? Use the tricks below to explore and add different bullet point styles for your presentation.

1. Open any slide and select the bullet points.

2. Click Format at the top. Expand Bullets and numbering .

3. Expand List options and select More bullets .

4. In the Insert special characters menu, pick a symbol from different categories, search by keyword, or draw one.

5. Select a relevant symbol and check the live changes.

What's the difference between Google Slides templates and themes?

Add bullet points in google slides for android.

Google also offers a robust Slides app on mobile platforms. It's helpful for making little tweaks on the go.

We use Google Slides for Android in the screenshots below. You can follow the same on Android tablets.

1. Launch Google Slides on your phone and select a presentation. Tap the slide you want to edit.

2. Select Edit slide

3. Tap any text area and select bullet list from the bottom menu.

4. Type your text and tap Enter to expand the list.

Use bullet points in Google Slides for iPhone and iPad

If you use Google Slides on an iPhone or iPad, use the steps below to add bullet points to it. Let's take the iPad as an example.

1. Open Google Slides and select a presentation.

2. Tap a slide and select Edit slide .

3. Select any text area and tap the Bulleted list icon at the top.

4. Tap Return to continue adding items to the list.

5. Tap Return and tap the indent icon next to the bullet point to add a bullet point within a bullet point list.

6. Tap the checkmark in the upper-left corner and you're set to deliver your presentation.

Does Google Slides bullet points work with PowerPoint?

Do you plan to open your Google Slides presentation in Microsoft PowerPoint? Your added bullet points show up exactly as they do on Microsoft's software. There won't be any formatting issues.

Make your presentation crisp and clear

Organizing relevant slide content in easy-to-understand bullet points leaves a positive impression on your audience. While you are at it, turn on autoplay to deliver your presentation effortlessly . If you want inspiration to get started with your upcoming presentation, check our dedicated Google Slides templates list for work, school, and home.

Pitch Deck Teardown: Xpanceo’s $40M seed deck

Xpanceo is betting big on turning us all into cyborgs with smart contact lenses, securing a cool $40 million to make our sci-fi dreams a reality. Co-founders Roman Axelrod and Valentyn S. Volkov are on a mission to ditch traditional gadgets and make everyone’s eyes the new screens. Who needs smartphones when you can blink to browse? As they push the boundaries of what’s possible with optoelectronics and new materials, one can’t help but wonder if we’re heading toward a future where losing your contacts could mean missing your next Zoom meeting.

Xpanceo, a deep tech startup, raises $40M to focus on smart contact lenses

We’re looking for more unique pitch decks to tear down, so if you want to submit your own, here’s how you can do that . 

Slides in this deck

Xpanceo has shared its complete presentation deck, consisting of 19 slides, with TechCrunch. Although the slide list suggests that the team has covered everything, a closer look at the deck’s contents reveals that some areas might not be as comprehensive as they seem.

• Cover slide
• Value proposition
• B2C: Use cases
• B2B: Industries
• Contact lens users
•  Market size
•  Revenue forecast
•  Competition
•  What is Xpanceo? interstitial 
•  Technologies
•  Pioneering R&D in optical analysis
•  Closing slide

Three things to love about Xpanceo’s pitch deck

There’s a lot of really good storytelling happening here.

A slice of history

[Slide 2] A clear problem statement. Image Credits : Xpanceo

The inclusion of a timeline detailing the evolution of computing technology within the presentation is particularly clever. This historical perspective not only educates the audience about the progression and milestones in computing but also situates Xpanceo’s work within a larger narrative of technological advancement — and many of those advancements made a lot of investors very wealthy indeed.

What’s the problem with AR?

Addressing the shortcomings of AR as it stands, the presentation acknowledges that the tech has not yet achieved widespread adoption primarily due to poor product offerings that have failed to resonate with consumers. This is true, and it shows that Xpanceo is aware of the hurdles faced by previous AR technologies and is committed to overcoming these challenges.

[Slide 3] Easing into the “solution” is a great approach. Image Credits : Xpanceo

What’s the difference between the solution and product slides in a startup’s pitch deck?

The solution slide is strategic in nature, emphasizing a broader, more adaptable approach rather than focusing solely on the product. This strategic mindset is crucial, as it shifts the emphasis from the specifics of the product to the underlying philosophy of problem-solving.

I love that the solution is articulated in a clear and accessible way, deliberately avoiding excessive detail. This clarity is essential for communicating effectively with stakeholders, including investors, potential customers and team members. By keeping the solution straightforward and easy to understand, the team ensures that everyone involved has a solid grasp of the core concept and objectives. This level of transparency fosters trust and alignment among all parties, which is important for collaborative efforts and the overall success of the project.

From there, you can drop into the details: the product.

So here’s what the company’s actually up to

Again, Xpanceo does a great job:

[Slide 4] This slide draws investors in. Image Credits : Xpanceo

Smart contact lenses that integrate advanced computing capabilities directly into the user’s visual field feels like magic. Still, by maintaining straightforward and accessible language, the slide ensures that the innovation can be understood and appreciated by a broad audience, which is crucial for generating interest and support among potential investors.

I particularly love how this clarity helps set the stage for deeper discussions, all without getting lost in the complex technological language that no doubt happens in the lab. It strikes the right balance between simplicity and informativeness.

Three things that Xpanceo could have improved

This deck is really good. But is it perfect?

Nope. Let’s dive in.

What are you raising?

What? Image Credits : Getty Images

The biggest problem with the Xpanceo deck isn’t what is in there, but rather what isn’t.

One critical element missing from the deck is the “ask” slide, which is essential when seeking venture capital funding. It’s surprising how often founders overlook this component in their pitch decks. When raising money, it’s not the time to be reticent or indirect. Clearly stating what is being asked for — be it staffing, resources or partnerships — demonstrates to potential investors a well-thought-out plan and a serious commitment to the startup’s future. This helps investors quickly understand the needs and assess whether they align with their investment criteria.

Including a specific ask in the presentation also conveys that there is a realistic understanding of what the startup requires to succeed. It shows that careful consideration has been given to how much funding is needed, what it will be used for, and how it will help the company achieve its goals. This level of detail and transparency adds credibility to the pitch and instills confidence in potential investors about the management and planning capabilities. It positions the entrepreneurs as serious individuals who are not merely experimenting but are committed to building a sustainable business.

B2B or B2C: You can’t have both

Slides 6 and 7 make a case for both a B2B and a B2C model. That’s not a great call.

[Slide 6] A use-case brainstorm is clever, but it’s important to come up with the real use cases that drive the investment decision. Image Credits : Xpanceo

B2C sales are distinguished by direct interactions with individual consumers, focusing on emotional engagement, brand identity, and creating personalized customer experiences. This model thrives on short sales cycles and immediate purchase decisions, making it crucial for companies to invest in understanding consumer behaviors and crafting marketing strategies that resonate on a personal level. Even if companies occasionally purchase under a B2C model, they should be treated as consumers in the sales process to maintain simplicity and efficiency in marketing efforts.

Conversely, B2B sales involve more complex transactions with other businesses, characterized by longer sales cycles, higher transaction values, and a focus on practical benefits and cost-effectiveness. This model requires strong, credible relationships and often involves customized solutions to meet specific business needs. While it’s less common, consumers may sometimes engage with products designed for business use, highlighting the flexibility required in sales strategies. Ultimately, focusing on a B2B or B2C sales organization should align with the startup’s core capabilities and strategic goals, shaping the narrative in their startup pitch to attract potential investors.

Trying to do both won’t work, so pick one, and explain why that’s the right choice.

The market sizing fallacy

[Slide 9] Sure, there are a lot of contact lens users. But are they really a proxy for Xpanceo customers? Image Credits : Xpanceo

Xpanceo’s offerings are not merely an alternative to spectacles for optical correction but rather function as a wearable device. This distinction is significant because the target market for Xpanceo may not align directly with the existing base of contact lens users. Instead of evaluating the total number of contact lens wearers, a more relevant metric might be the usage of related technology such as smartphones or smartwatches, which reflects a tech-savvy consumer base more likely to adopt new wearable technologies. This approach can help in identifying not just a broad audience, but also one that is more likely to embrace innovative products.

Xpanceo’s go-to-market strategy plays a pivotal role in determining its primary consumer segment. If the product is designed for mass market consumption, the strategy should focus on identifying and engaging an early adopter group. This group typically consists of tech enthusiasts who are keen on exploring and adopting cutting-edge technologies. These early adopters could provide the initial traction needed to penetrate the market, acting as influencers and validators for the broader consumer base. Their feedback is also invaluable when it comes to refining the product and enhancing its appeal to subsequent buyers.

I think the company is trying to show that its market is huge, but I doubt that contact lens wearers are a proxy. I wear contacts, but only when I’m doing contact sports (martial arts or scuba diving). But even if I had never worn contacts a day of my life, I’d be eager to try the Xpanceo solution.

I think the company is trying to compare oranges to Apple computers.

The full pitch deck

If you want your own pitch deck teardown featured on TechCrunch, here’s more information . Also, check out  all our Pitch Deck Teardowns  all collected in one handy place for you!