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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

businesswoman-speaking-from-a-podium-to-an-audience-in-a-conference-room-how-to-give-a-good-presentation

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

  • Don’t place blocks of small text on a single slide
  • Use a minimalistic background instead of a busy one
  • Ensure text stands out against the background color
  • Only use high-resolution photos
  • Maintain a consistent font style and size throughout the presentation
  • Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love , and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Group-of-a-business-people-having-meeting-in-a-conference-room-how-to-give-a-good-presentation

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

  • Speak with open arms and avoid crossing them
  • Keep a reasonable pace and try not to stand still
  • Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

  • Use a quote from a well-known and likable influential person 
  • Ask a rhetorical question to create intrigue
  • Start with an anecdote to add context to your talk 
  • Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Woman-presenting-charts-and-data-to-work-team-how-to-give-a-good-presentation

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Understand Yourself Better:

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to write a speech that your audience remembers

6 presentation skills and how to improve them, 3 stand-out professional bio examples to inspire your own, tell a story they can't ignore these 10 tips will teach you how, how to make a presentation interactive and exciting, your guide to what storytelling is and how to be a good storyteller, reading the room gives you an edge — no matter who you're talking to, 18 effective strategies to improve your communication skills, writing an elevator pitch about yourself: a how-to plus tips, how to disagree at work without being obnoxious, the importance of good speech: 5 tips to be more articulate, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, fear of public speaking overcome it with these 7 tips, how to not be nervous for a presentation — 13 tips that work (really), 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Blog > English Presentation Structure (Introduction, Closing) & useful Phrases

English Presentation Structure (Introduction, Closing) & useful Phrases

02.21.20   •  #powerpoint #presentation #english.

When giving a presentation in english, there are certain guidelines you should follow. Maybe you haven't got a lot of experience presenting - or you would simply like to refresh your already existing knowledge - we're here to teach you the basics about presenting and provide you with a free list of useful phrases and the basic structure you can in your presentation!

how to give formal presentation

1. Structure

The general structure of a presentation is the following:

  • Introduction

It is up to you to design these three parts. Using videos or everyday-examples can be a great way to introduce the audience to the topic. The important thing is that you capture the audience's attention from the beginning by making an interesting introduction. The main part is where you present your topic, ideally divided into sections. You can be creative with it - incorporate images, videos, stories or interactive polls . We generally recommend using different kinds of elements, as that makes the presentation more lively. Make sure your main part is well structured, so your audience can follow. In the conclusion, you should give a short summary of the points you made without adding any new information. You can also make an appeal to your audience in the end.

2. Useful Phrases

Here you'll find several phrases that you'll need in every presentation. Of course, you should adapt them and use them in a context that is suitable for your setting. The phrases are divided into subcategories so you can find what you're looking for more easily.

how to give formal presentation

Starting your Presentation

In your introduction, you should:

Welcome your audience

Good morning/afternoon/evening everyone!

Ladies and gentlemen, I welcome you to my presentation about...

Introduce yourself

I am ... (from company ...) and today I would like to introduce you to the topic of ...

My name is ... and I am going to talk about ... today.

Icebreakers (for audience engagement)

Icebreaker polls are an amazing way to engage your audience instantly. They function as a fun and playful element at the beginning, giving you the perfect start you need to give a successful presentation. Click here to read our detailed post about icebreaker polls!

Mention the presentation topic and the reason for giving the presentation

I am grateful to be here today and tell you you about...

I would like to take this opportunity to talk about ...

I am here today to talk to you about ...

The reason why I am here today to talk about ... is ...

The purpose of this presentation is to ...

My goal today is to ...

Hopefully, by the end of the presentation, you will all know more about ...

Give a short overview of the content

To make it as understandable as possible, I divided my presentation into ... parts. In the first part, I will concentrate on ..., the second part will be about ..., ...

First of all, I will give you a short introduction, then we will move on to ...

... and finally, I will give you some insights to ...

how to give formal presentation

Here are a few phrases that you could use during the whole presentation, but especially in the main part.

Engage your audience

In order to raise the audience's attention and improve their engagement, it is extremely important to make contact with them. A great way to do so is by adding interactive elements such as polls. If you would like to know more about this topic, read our article on How To Boost Audience Engagement . You can also use a software like SlideLizard , which allows you to conduct live polls, do Q&A sessions with your audience, share your resources and many more benefits that take your presentation to the next level.

Please raise your hand if you ...

Have you ever thought about ... ?

I would like to do a poll about ...

Please ask any questions as soon as they arrive.

On one hand, … on the other hand…

Comparing … with …, we can see that…

Clearly, … makes more sense than …

Whereas Option A is …, Option B is …

Making new points

Firstly,… Secondly,…

What also has to be mentioned is…

Next, I would like to bring up the topic of…

That being said, now we are going to take a look at…

Let's move on to the next topic.

On the next slide,…

The last thing I would like to mention is…

how to give formal presentation

We made a whole blog post about how to pose questions in your presentation: The Right Way to do a Question Slide .

Talking about images or videos

In this image you can clearly see that ...

We are now going to take a look at a picture/video of ...

I'm going to show you a video by ... about ... now.

I've prepared a video about ...

Talking about statistics and charts

I am now addressing this graph that refers to the results of study XY.

In the graph on this slide, you can see that ...

The average is at ...

This graph clearly shows that the majority ...

According to this graph, the focus should be on ...

What that study tells us for practice is that we should ...

Emphasizing

I would like to emphasize the importance of ...

Moreover, it has to be said that ...

I want to stress the importance of ...

We always have to remember that ...

This is of high significance because ...

That part is especially important because ...

When something goes wrong

I am sorry, but it seems like the projector isn't working.

Could someone please help me with ...?

Is anybody here who knows how to ...?

Could someone give me a hand with ...

I would like to apologize for ...

I apologize for the technical problems, we are going to continue in a minute.

I am sorry for the inconvenience.

End of Presentation

In the conclusion, you should...

Sum up the main points

In conclusion I can say that…

To sum up the main points,…

With all mentioned aspects taken into consideration, I can say that…

Make an appeal

So please, in the future, try to be conscious about...

Please take a moment to think about...

I would like to encourage you to...

Thank your audience and say goodbye

It was a pleasure being here today.

Thank you for listening and goodbye.

Thank you for being such a great, engaged audience. Goodbye.

Thank you so much for listening, see you next time.

What is the structure of a presentation?

Your presentations should always have an Introduction, a Main part and a Conclusion.

What is a good way to begin a presentation?

You can start by introducing yourself, giving an overview of your topic, telling a little story or showing the audience an introductory video or image.

What are good phrases to use in English presentations?

There are many phrases that will make your presentation a lot more professional. Our blog post gives you a detailed overview.

Related articles

About the author.

how to give formal presentation

Pia Lehner-Mittermaier

Pia works in Marketing as a graphic designer and writer at SlideLizard. She uses her vivid imagination and creativity to produce good content.

how to give formal presentation

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The big SlideLizard presentation glossary

Hybrid event.

When an event consist of both virtual and in-person parts, this is called a hybrid event. This type of event is popular as it combines the benefits of both online and live events.

Break-out-Room

In live online training, it is sometimes useful to divide the students into small groups for certain exercises, as it would be impossible to have conversations at the same time. Break-out-rooms are used so that people can talk to each other without disturbing the others. When the exercise is over, they are sent back to the main room.

Audience Demographics

Audience Demographics are the characteristics of listeners like age, gender, cultural backgrounds, group affiliations and educational level. The speaker has to consider all these characteristics when adapting to an audience.

Informative Presentations

An information presentation is created when no solution is currently available. Facts, data and figures or study results are presented and current processes are described.

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

  • Whether you need to deliver any demonstrations
  • How  knowledgeable the audience  already is on the given subject
  • How much interaction you want from the audience
  • Any time constraints there are for your talk
  • What setting you are in
  • Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

  • What is your presentation’s aim?
  • Who are the audience?
  • What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

  • Introduce your general topic
  • Explain your topic area
  • State the issues/challenges in this area you will be exploring
  • State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
  • Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
  • Show a preview of the organisation of your presentation

In this section also explain:

  • The length of the talk.
  • Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
  • If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

  • Main points should be addressed one by one with supporting evidence and examples.
  • Before moving on to the next point you should provide a mini-summary.
  • Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
  • Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

  • Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
  • Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
  • Summarise the main points, including their implications and conclusions
  • Indicate what is next/a call to action/a thought-provoking takeaway
  • Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

  • Explain why the product is valuable.
  • Describe why the product is necessary.
  • Explain what problems it can solve for the audience.
  • Demonstrate the product  to support what you’ve been saying.
  • Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

  • Briefly frame the issue.
  • Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
  • Provide the solution and explain why this would also help the audience.
  • Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

  • Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

  • Go into the issue in detail showing why it’s such a problem – use logos and pathos.
  • Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
  • After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

  • Now that you’re aware of the overview, let’s begin with…
  • First, let’s begin with…
  • I will first cover…
  • My first point covers…
  • To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

  • In the same way…
  • Likewise…
  • Equally…
  • This is similar to…
  • Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

  • What part of the presentation you covered – “In the first part of this speech we’ve covered…”
  • What the key points were – “Precisely how…”
  • How this links in with the overall presentation – “So that’s the context…”
  • What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

  • An intro slide outlining your ideas
  • A  summary slide  with core points to remember
  • High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

  • Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
  • A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
  • Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
  • Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

  • 7 design tips for effective, beautiful PowerPoint presentations
  • 11 design tips for beautiful presentations
  • 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

  • Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
  • Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
  • Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
  • The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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SpeakUp resources

Starting a presentation in english: methods and examples.

  • By Jake Pool

how to give formal presentation

If you’re going to make it in the professional world, most likely you’ll have to give a presentation in English at some point. No reason to get nervous!

Most of the work involved lies in the introduction. You may or may not need an English presentation PPT file, your topic, audience, or time limit may vary, but a strong opening is a must no matter what! Everything that follows can build from the opening outline you present to your audience.

Let’s look at some guidelines for starting a presentation in English. If you can master this part, you’ll never have to worry about the rest!

Opening in a Presentation in English

While it’s important to have your entire presentation organized and outlined, planning and organization are especially important in the introduction. This is what will guide you through a clear and concise beginning. Let’s look at how to start a presentation with well-organized thoughts .

Introduction Outline

  • Introduce yourself and welcome everyone.
  • State the purpose of your presentation
  • Give a short overview of the presentation

As we say, it’s as easy as 1-2-3. (No need for a more detailed English presentation script!) Let’s examine the first step.

1. Introduce Yourself & Welcome Everyone

The self-introduction is your opportunity to make a good first impression. Be sure to open with a warm welcome and use language that is familiar and natural. Based on your audience, there are a few different expressions you can use to start your presentation.

If you’re presenting to coworkers who may already know you:

  • Hello, [name] here. I would like to thank you all for your time. As you may know, I [describe what you do/your job title] I look forward to discussing [topic] today.
  • Good morning/afternoon/evening everyone. Thank you for being here. For those who don’t know me, my name is [name], and for those who know me, hello again.

If you’re presenting to people you’ve never met:

  • Hello everyone, it’s nice to meet you all. My name is [name] and I am the [job/title].
  • Hello. Welcome to [event]. My name is [name] and I am the [job/title]. I’m glad you’re all here.

There are certainly more ways to make an introduction. However, it’s generally best to follow this format:

  • Start with a polite welcome and state your name.
  • Follow with your job title and/or the reason you’re qualified to speak on the topic being discussed.

2. State the Purpose of Your Presentation

Now that your audience knows who you are and your qualifications, you can state the purpose of your presentation. This is where you clarify to your audience what you’ll be talking about.

So, ask yourself, “ What do I want my audience to get from this presentation? ”

  • Do you want your audience to be informed?
  • Do you need something from your audience?
  • Do you want them to purchase a product?
  • Do you want them to do something for the community or your company?

With your goal in mind, you can create the next couple of lines of your presentation. Below are some examples of how to start.

  • Let me share with you…
  • I’d like to introduce you to [product or service]
  • Today I want to discuss…
  • I want to breakdown for you [topic]
  • Let’s discuss…
  • Today I will present the results of my research on [topic]
  • By the end of this presentation, you’ll understand [topic]
  • My goal is to explain…
  • As you know, we’ll be talking about…

When talking about the purpose of your presentation, stick to your goals. You purpose statement should be only one to three sentences. That way, you can give your audience a clear sense of purpose that sets them up for the rest of the presentation.

3. A Short Overview of the Presentation

The final step in starting your presentation is to give a short outline of what you’ll be presenting. People like a map of what to expect from a presentation.

It helps them organize their thoughts and gives a sense of order. Also, it lets the audience know why they’re listening to you. This is what you’ll use to grab their attention, and help them stay focused throughout the presentation.

Here are some examples of how you can outline your presentation:

  • Today, I’m going to cover… Then we’ll talk about… Lastly, I’ll close on…
  • We’re going to be covering some key information you need to know, including…
  • My aim with this presentation is to get you to… To do that we’ll be talking about…
  • I’ve divided my presentation into [number] sections… [List the sections]
  • Over the next [length of your presentation] I’m going to discuss…

That’s it! It’s as simple as 1-2-3. If you have a fear of public speaking or are not confident about presenting to a group of people, follow these three steps. It’s a simple structure that can get you off to a good start. With that in mind, there are other ways to bring your introduction to the next level too! Read on for bonus tips on how to really engage your audience, beyond the basics.

For a Strong Presentation in English, Engage your Audience

Presentations aren’t everyone’s strongest ability, and that’s OK. If you’re newer to presenting in English, the steps above are the basics to getting started. Once you’re more comfortable with presenting, though, you can go a step further with some extra tricks that can really wow your audience.

Mastering the skill of engaging an audience will take experience. Fortunately, there are many famous speakers out there you can model for capturing attention. Also, there are some common techniques that English-speakers use to gain an audience’s attention.

*How and when you use these techniques in your introduction is at your discretion, as long as you cover the 3 steps of the introduction outline that we discussed earlier.*

Do or say something shocking.

The purpose of shocking your audience is to immediately engage them. You can make a loud noise and somehow relate the noise to your presentation. Or, you can say, “ Did you know that… ” and follow with a shocking story or statistic. Either way, the objective is to create surprise to draw their attention.

Tell a story

Telling a story related to your presentation is a great way to get the audience listening to you.

You can start by saying, “ On my way to [location] the other day… ” or “ On my way here, I was reminded of… ” and then follow with a story. A good story can make your presentation memorable.

Ask your audience to take part

Sometimes a good introduction that captures attention will involve asking for help from the audience. You can ask the audience to play a quick game or solve a puzzle that’s related to your presentation. Also, you could engage the audience with a group exercise. This is a great way to get people involved in your presentation.

There are many more ways to engage the audience, so get creative and see what you can think up! Here are some resources that will help you get started.

Also, if you want to get better at public speaking (and help your English speaking too!), a great organization to know about is the Toastmasters . The organization is dedicated to helping you be a better speaker, and there are many local groups in America. They offer free lessons and events to help you master your English speaking, and also offer additional help to paying members.

The Takeaway

A presentation in English? No problem, as long as your introduction sets you up for success . Admittedly, this can be easier said than done. Native speakers and non-native speakers alike sometimes struggle with getting a good start on their English presentation. But the advice above can help you get the confidence you need to lay a good foundation for your next speech !

Jake Pool

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52 Phrases for Better Flowing English Presentations

/ Steven Hobson / Business English , English Presentations , Vocabulary

English Presentations - Impactful English

Do you give English presentations at work, but feel that you could communicate your message in a more objective, fluid way?

Maybe you have an English presentation coming up and want to make sure that your speech is clear and structured so that your audience doesn’t lose concentration and stays with you all the way to the end.

A technique that can help you achieve objective, clear, and structured English presentations, is to use linking phrases that join the separate parts of your presentation together.

English presentations normally consist of an introduction, the main body, individual parts of the main body, and the ending or conclusion.

To help maintain your audience’s attention, you need to signal when you are going from one part to another.

In this article, I teach you 52 phrases that do exactly this – linking the different parts together, and therefore, making your presentation flow better. You’ll find that these phrases will act as ‘signposts’ for the audience when you finish one part and start another.

52 Phrases to Improve the Flow of Your English Presentations

The introduction.

All good presentations start with a strong introduction.

There are a number of different ways you can begin your English presentation. Here’s a simple, but effective introduction structure which works for most types of business presentations:

Introduce – Introduce yourself and greet your audience. Introduce the presentation topic – Explain the reasons for listening. Outline – Describe the main parts of the presentation. Question policy – Make it clear to your audience when they can ask questions: during or at the end?

Here are some phrases which you can use to structure the introduction in this way:

1. Good morning/afternoon (everyone) (ladies and gentlemen). 2. It’s a pleasure to welcome (the President) here. 3. I’m … (the Director of …)

Introduce the presentation topic

4. By the end of the talk/presentation/session, you’ll know how to… / …you will have learned about… / 5. I plan to say a few words about… 6. I’m going to talk about… 7. The subject of my talk is…

8. My talk will be in (three parts). 9. In the first part… 10. Then in the second part… 11. Finally, I’ll go on to talk about…

Question Policy

12. Please interrupt if you have any questions. 13. After my talk, there will be time for a discussion and any questions.

Mini-course: fluency and confidence

 Main Body

Now that you have finished the introduction, we now need to transition to the main body, and its individual parts in a smooth way.

There are three parts of the main body of a presentation where linking phrases can be used:

Beginning the Main Body Ending Parts within the Main Body Beginning a New Part

Here are some phrases which you can use for these parts:

Beginning the Main Body

14. Now let’s move to / turn to the first part of my talk which is about… 15. So, first… 16. To begin with…

Ending Parts within the Main Body

17. That completes/concludes… 18. That’s all (I want to say for now) on… 19. Ok, I’ve explained how…

Beginning a New Part

20. Let’s move to (the next part which is)… 21. So now we come to the next point, which is… 22. Now I want to describe… 23. Let’s turn to the next issue… 24. I’d now like to change direction and talk about…

Listing and Sequencing

If you need to talk about goals, challenges, and strategies in your English presentation, listing phrases can help link these together and improve the flow of your speech. If you have to explain processes, sequencing phrases are helpful:

25. There are three things to consider. First… Second… Third… 26. There are two kinds of… The first is… The second is… 27. We can see four advantages and two disadvantages. First, advantages… 28. One is… Another is… A third advantage is… Finally…

29. There are (four) different stages to the process. 30. First / then / next / after that / then (x) / after x there’s y. 31. There are two steps involved. The first step is… The second step is… 32. There are four stages to the project. 33. At the beginning, later, then, finally… 34. I’ll describe the development of the idea. First the background, then the present situation, and then the prospect for the future.

After you have presented the main body of your English presentation, you will want to end it smoothly.

Here are typical sections transitioning from the main body to the ending of the presentation, and then inviting the audience to ask questions:

Ending the Main Body Beginning the Summary and/or Conclusion Concluding An Ending Phrase Inviting Questions and/or Introducing Discussion Thanking the Audience

Ending the Main Body

35. Okay, that ends (the third part of) my talk. 36. That’s all I want to say for now on (the 2017 results).

Beginning the Summary and/or Conclusion

37. To sum up… 38. Ok, in brief, there are several advantages and disadvantages. 39. To conclude… 40. I’d like to end by emphasizing the main points. 41. I’d like to end with a summary of the main points.

42. I think we have seen that we should… 43. In my opinion, we should… 44. I recommend/suggest that we… 45. There are three reasons why I recommend this. First, … / Second, … / Finally,…

An Ending Phrase

46. Well, I’ve covered the points that I needed to present today. 47. That sums up (my description of the new model). 48. That concludes my talk for today.

Inviting Questions and/or Introducing Discussion

49. Now we have (half an hour) for questions and discussion. 50. So, now I’d be very interested to hear your comments.

Thanking the Audience

51. I’d like to thank you for listening to my presentation. 52. Thank you for listening / your attention. / Many thanks for coming.

Linking phrases are like the skeleton which holds your presentation together.

Not only do they improve the flow and help guide the audience, but by memorizing them they can also help you remember the general structure of your presentation, giving you increased confidence.

To help you memorize, I recommend saying the linking phrases on their own from the beginning to the end of your presentation while you practice.

I also suggest memorizing the introduction word for word. By doing this, you will get off to a great start, which will settle your nerves and transmit a positive first impression.

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Whenever you’re ready, there are 3 ways I can help you:

1. The Impactful English Academy : Join like-minded professionals from around the world in The Impactful English Academy. The comprehensive online courses will teach you the system and strategies I have used to help 100’s of professionals speak English more fluently, confidently and professionally. Click here to learn more.

2. One-to -one Coaching : Get access to my guidance and a customised program that has helped, managers, directors, CEO’s, doctors and Government officials worldwide transform into confident and articulate communicators in English. Click here to book a Discovery session with me.

3. Onsite and Online Company Training: Equip your team with the essential communication skills they need to thrive in today’s global marketplace. My tailored onsite and online training programs empower professionals to communicate effectively and confidently in English in international business environments. C lick here to schedule a meeting with me.

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Author: Steven Hobson

Steven is a business English coach, a certified life coach, writer, and entrepreneur. He helps international professionals build confidence and improve fluency speaking English in a business environment.

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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

  • Contain no more than 10 slides;
  • Last no more than 20 minutes; and
  • Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

  • The drivers the car is intended for – people looking for speed and adventure
  • The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

  • Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
  • Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

.css-1qrtm5m{display:block;margin-bottom:8px;text-transform:uppercase;font-size:14px;line-height:1.5714285714285714;-webkit-letter-spacing:-0.35px;-moz-letter-spacing:-0.35px;-ms-letter-spacing:-0.35px;letter-spacing:-0.35px;font-weight:300;color:#606F7B;}@media (min-width:600px){.css-1qrtm5m{font-size:16px;line-height:1.625;-webkit-letter-spacing:-0.5px;-moz-letter-spacing:-0.5px;-ms-letter-spacing:-0.5px;letter-spacing:-0.5px;}} Best Practices 5 essential preparation steps for a successful presentation

by Tom Rielly • June 15, 2020

how to give formal presentation

Keeping your presentation visuals minimalistic, simple, and clear is just one important step to remember when designing a hit presentation. Leaving nothing to chance, great presenters prove quite methodical as they prepare. Here’s a checklist for everything you need to keep in mind before your next presentation:

1. Choose the right software for your needs

visualpres blogpost 2 softwares

The easiest way to select the right presentation software for you is to simply find the one that is native to your device. For example, if you have a Mac, use Apple Keynote, if you work on Windows, use PowerPoint. Google Slides is recommended if you’re working with someone, as it makes collaboration very easy. Another software option is Prezi: a specialty tool called Prezi that creates a presentation using motion, zoom, and panning across one giant visual space.

2. Organize your files

As you develop your script and visuals, you will need to start assembling all the assets for your slides. Create a unique folder on your computer to hold these items. Keep the folder organized by media type (presentation drafts, photos, videos, scripts) and back them up frequently to the Cloud or external disk. Label each file with a specific descriptive name, e.g. “Susan Johnson singing magpie 2020”, as opposed to “IMG_4043.jpg”, which can make it confusing to find your assets. The more organized you are up front, the easier preparing for your presentation will be.

3. Prepare your presentation materials

Make sure your presentation materials (script, graphics, actual slides) are saved in at least two safe spots (for example, your computer and an external USB drive) and are backed-up frequently. If you are using an online presentation software, such as Google Slides, be sure to also download a copy of your presentation in case the internet connection is unreliable. Having all the individual assets on hand in addition to your presentation slides can be helpful if you experience tech issues before presenting, or if you need to make any last minute changes. Make sure to label your final presentation with the title and your name so it’s easy to find.

4. Practice, practice, practice!

Remember, practice makes perfect. People often run out of time making their presentations and have no time to practice. Most TED speakers practice at least ten times. Neuroscientist Jill-Bolte Taylor gave one of the most successful Talks in TED history with nearly 27 million views. How did she do it? She practiced her Talk over 40 times! By rehearsing multiple times you will naturally memorize your Talk, which means you won’t need note cards when you give your final presentation.

5. Do a final test run

Before presenting, make sure the equipment you need is working properly. It’s generally good practice to rehearse standing on the exact stage with the exact lighting using the exact computer that you will be using in your final presentation.

Here’s a quick checklist of what to look for when testing your equipment:

  • If you're not using your own computer, the one provided might be slower and have trouble playing media. If you have videos or other media, make sure they play correctly
  • Test the projector to make sure it’s HD
  • Make sure images are clear
  • Test the sound of any clips you use, as this is what goes wrong most frequently
  • If you’re using a mic, test the volume

Don’t let technical issues or other blunders overshadow your presentation. By following these guidelines, and with a little preparation, you can engineer out the problems BEFORE they happen.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

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How to Start a Presentation: 5 Templates and 90 Example Phrases

Starting a presentation effectively means capturing your audience’s attention from the very beginning. It’s important because it sets the tone for the entire presentation and establishes your credibility as a speaker.

Effective Openers: 5 Templates

Your presentation’s beginning sets the stage for everything that follows. So, it’s important to capture your audience’s attention right from the start. Here are some tried-and-true techniques to do just that.

1. Storytelling Approach

When you start with a story, you tap into the natural human love for narratives. It can be a personal experience, a historical event, or a fictional tale that ties back to your main point.

Example Introduction Template 1:

“Let me tell you a story about…”

Example : “Let me tell you a story about how a small idea in a garage blossomed into the global brand we know today.”

2. Quotation Strategy

Using a relevant quote can lend authority and thematic flavor to your presentation. Choose a quote that is provocative, enlightening, or humorous to resonate with your audience.

Example Introduction Template 2:

“As [Famous Person] once said…”

Example : “As Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower.'”

3. Questioning Technique

Engage your audience directly by opening with a thoughtful question. This encourages them to think and become active participants.

Example Introduction Template 3:

“Have you ever wondered…”

Example : “Have you ever wondered what it would take to reduce your carbon footprint to zero?”

4. Statistical Hook

Kick off with a startling statistic that presents a fresh perspective or underscores the importance of your topic.

Example Introduction Template 4:

“Did you know that…”

Example : “Did you know that 90% of the world’s data was generated in the last two years alone?”

5. Anecdotal Method

Share a brief, relatable incident that highlights the human aspect of your topic. It paves the way for empathy and connection.

Example Introduction Template 5:

“I want to share a quick anecdote…”

Example : “I want to share a quick anecdote about a time I experienced the customer service that went above and beyond what anyone would expect.”

How to Start a Powerpoint Presentation: 45 Example Phrases

Starting a PowerPoint presentation effectively can captivate your audience and set the tone for your message. The opening phrases you choose are important in establishing rapport and commanding attention. Whether you’re presenting to colleagues, at a conference, or in an academic setting, these phrases will help you begin with confidence and poise:

  • 1. “Good morning/afternoon/evening, everyone. Thank you for joining me today.”
  • 2. “Welcome, and thank you for being here. Let’s dive into our topic.”
  • 3. “I’m excited to have the opportunity to present to you all about…”
  • 4. “Thank you all for coming. Today, we’re going to explore…”
  • 5. “Let’s begin by looking at the most important question: Why are we here today?”
  • 6. “I appreciate your time today, and I promise it will be well spent as we discuss…”
  • 7. “Before we get started, I want to express my gratitude for your presence here today.”
  • 8. “It’s a pleasure to see so many familiar faces as we gather to talk about…”
  • 9. “I’m thrilled to kick off today’s presentation on a topic that I am passionate about—…”
  • 10. “Welcome to our session. I’m confident you’ll find the next few minutes informative as we cover…”
  • 11. “Let’s embark on a journey through our discussion on…”
  • 12. “I’m delighted to have the chance to share my insights on…”
  • 13. “Thank you for the opportunity to present to such an esteemed audience on…”
  • 14. “Let’s set the stage for an engaging discussion about…”
  • 15. “As we begin, I’d like you to consider this:…”
  • 16. “Today marks an important discussion on a subject that affects us all:…”
  • 17. “Good day, and welcome to what promises to be an enlightening presentation on…”
  • 18. “Hello and welcome! We’re here to delve into something truly exciting today…”
  • 19. “I’m honored to present to you this comprehensive look into…”
  • 20. “Without further ado, let’s get started on a journey through…”
  • 21. “Thank you for carving time out of your day to join me for this presentation on…”
  • 22. “It’s wonderful to see such an engaged audience ready to tackle the topic of…”
  • 23. “I invite you to join me as we unpack the complexities of…”
  • 24. “Today’s presentation will take us through some groundbreaking ideas about…”
  • 25. “Welcome aboard! Prepare to set sail into the vast sea of knowledge on…”
  • 26. “I’d like to extend a warm welcome to everyone as we focus our attention on…”
  • 27. “Let’s ignite our curiosity as we begin to explore…”
  • 28. “Thank you for your interest and attention as we dive into the heart of…”
  • 29. “As we look ahead to the next hour, we’ll uncover the secrets of…”
  • 30. “I’m eager to share with you some fascinating insights on…”
  • 31. “Welcome to what I believe will be a transformative discussion on…”
  • 32. “This morning/afternoon, we’ll be venturing into the world of…”
  • 33. “Thank you for joining me on this exploration of…”
  • 34. “I’m delighted by the turnout today as we embark on this exploration of…”
  • 35. “Together, let’s navigate the intricacies of…”
  • 36. “I’m looking forward to engaging with you all on the subject of…”
  • 37. “Let’s kick things off with a critical look at…”
  • 38. “Thank you for your presence today as we shine a light on…”
  • 39. “Welcome to a comprehensive overview of…”
  • 40. “It’s a privilege to discuss with you the impact of…”
  • 41. “I’m glad you could join us for what promises to be a thought-provoking presentation on…”
  • 42. “Today, we’re going to break down the concept of…”
  • 43. “As we get started, let’s consider the significance of our topic:…”
  • 44. “I’m thrilled to lead you through today’s discussion, which centers around…”
  • 45. “Let’s launch into our session with an eye-opening look at…”

Starting a Presentation: 45 Examples

Connecting with the audience.

When starting a presentation, making a genuine connection with your audience sets the stage for a successful exchange of ideas. Examples:

  • “I promise, by the end of this presentation, you’ll be as enthusiastic about this as I am because…”
  • “The moment I learned about this, I knew it would be a game-changer and I’m thrilled to present it to you…”
  • “There’s something special about this topic that I find incredibly invigorating, and I hope you will too…”
  • “I get a rush every time I work on this, and I hope to transmit that energy to you today…”
  • “I’m thrilled to discuss this breakthrough that could revolutionize…”
  • “This project has been a labor of love, and I’m eager to walk you through…”
  • “When I first encountered this challenge, I was captivated by the possibilities it presented…”
  • “I can’t wait to dive into the details of this innovative approach with you today…”
  • “It’s genuinely exhilarating to be at the edge of what’s possible in…”
  • “My fascination with [topic] drove me to explore it further, and I’m excited to share…”
  • “Nothing excites me more than talking about the future of…”
  • “Seeing your faces, I know we’re going to have a lively discussion about…”
  • “The potential here is incredible, and I’m looking forward to discussing it with you…”
  • “Let’s embark on this journey together and explore why this is such a pivotal moment for…”
  • “Your engagement in this discussion is going to make this even more exciting because…”

Building Credibility

You present with credibility when you establish your expertise and experience on the subject matter. Here’s what you can say to accomplish that:

  • “With a decade of experience in this field, I’ve come to understand the intricacies of…”
  • “Having led multiple successful projects, I’m excited to share my insights on…”
  • “Over the years, working closely with industry experts, I’ve gleaned…”
  • “I hold a degree in [your field], which has equipped me with a foundation for…”
  • “I’m a certified professional in [your certification], which means I bring a certain level of expertise…”
  • “Having published research on this topic, my perspective is grounded in…”
  • “I’ve been a keynote speaker at several conferences, discussing…”
  • “Throughout my career, I’ve contributed to groundbreaking work in…”
  • “My experience as a [your previous role] has given me a unique outlook on…”
  • “Endorsed by [an authority in your field], I’m here to share what we’ve achieved…”
  • “The program I developed was recognized by [award], highlighting its impact in…”
  • “I’ve trained professionals nationwide on this subject and witnessed…”
  • “Collaborating with renowned teams, we’ve tackled challenges like…”
  • “I’ve been at the forefront of this industry, navigating through…”
  • “As a panelist, I’ve debated this topic with some of the brightest minds in…”

Projecting Confidence

  • “I stand before you today with a deep understanding of…”
  • “You can rely on the information I’m about to share, backed by thorough research and analysis…”
  • “Rest assured, the strategies we’ll discuss have been tested and proven effective in…”
  • “I’m certain you’ll find the data I’ll present both compelling and relevant because…”
  • “I’m fully confident in the recommendations I’m providing today due to…”
  • “The results speak for themselves, and I’m here to outline them clearly for you…”
  • “I invite you to consider the evidence I’ll present; it’s both robust and persuasive…”
  • “You’re in good hands today; I’ve navigated these waters many times and have the insights to prove it…”
  • “I assure you, the journey we’ll take during this presentation will be enlightening because…”
  • “Your success is important to me, which is why I’ve prepared diligently for our time together…”
  • “Let’s look at the facts; they’ll show you why this approach is solid and dependable…”
  • “Today, I present to you a clear path forward, grounded in solid experience and knowledge…”
  • “I’m confident that what we’ll uncover today will not only inform but also inspire you because…”
  • “You’ll leave here equipped with practical, proven solutions that you can trust because…”
  • “The solution I’m proposing has been embraced industry-wide, and for good reason…”

Organizational Preview

Starting your presentation with a clear organizational preview can effectively guide your audience through the content. This section helps you prepare to communicate the roadmap of your presentation.

Outlining the Main Points

You should begin by briefly listing the main points you’ll cover. This lets your audience know what to expect and helps them follow along. For example, if you’re presenting on healthy eating, you might say, “Today, I’ll cover the benefits of healthy eating, essential nutrients in your diet, and simple strategies for making healthier choices.”

Setting the Tone

Your introduction sets the tone for the entire presentation. A way to do this is through a relevant story or anecdote that engages the audience. Suppose you’re talking about innovation; you might start with, “When I was a child, I was fascinated by how simple Legos could build complex structures, which is much like the innovation process.”

Explaining the Structure

Explain the structure of your presentation so that your audience can anticipate how you’ll transition from one section to the next. For instance, if your presentation includes an interactive portion, you might say, “I’ll begin with a 15-minute overview, followed by a hands-on demonstration, and we’ll wrap up with a Q&A session, where you can ask any questions.”

Practice and Preparation

Before you step onto the stage, it’s important that your preparation includes not just content research, but also rigorous practice and strategy for dealing with nerves. This approach ensures you present with confidence and clarity.

Rehearsing the Opening

Practicing your introduction aloud gives you the opportunity to refine your opening remarks. You might start by greeting the audience and sharing an interesting quote or a surprising statistic related to your topic. For example, if your presentation is about the importance of renewable energy, you could begin with a recent statistic about the growth in solar energy adoption. Record yourself and listen to the playback, focusing on your tone, pace, and clarity.

Memorizing Key Points

While you don’t need to memorize your entire presentation word for word, you should know the key points by heart. This includes main arguments, data, and any conclusions you’ll be drawing. You can use techniques such as mnemonics or the method of loci, which means associating each key point with a specific location in your mind, to help remember these details. Having them at your fingertips will make you feel more prepared and confident.

Managing Presentation Jitters

Feeling nervous before a presentation is natural, but you can manage these jitters with a few techniques. Practice deep breathing exercises or mindful meditation to calm your mind before going on stage. You can also perform a mock presentation to a group of friends or colleagues to simulate the experience and receive feedback. This will not only help you get used to speaking in front of others but also in adjusting your material based on their reactions.

Engagement Strategies

Starting a presentation on the right foot often depends on how engaged your audience is. Using certain strategies, you can grab their attention early and maintain their interest throughout your talk:

1. Encouraging Audience Participation

Opening your presentation with a question to your audience is a great way to encourage participation. This invites them to think actively about the subject matter. For instance, you might ask, “By a show of hands, how many of you have experienced…?” Additionally, integrating interactive elements like quick polls or requesting volunteers for a demonstration can make the experience more dynamic and memorable.

Using direct questions throughout your presentation ensures the audience stays alert, as they might be called upon to share their views. For example, after covering a key point, you might engage your audience with, “Does anyone have an experience to share related to this?”

2. Utilizing Pacing and Pauses

Mastering the pace of your speech helps keep your presentation lively. Quickening the pace when discussing exciting developments or slowing down when explaining complex ideas can help maintain interest. For example, when introducing a new concept, slow your pace to allow the audience to absorb the information.

Pauses are equally powerful. A well-timed pause after a key point gives the audience a moment to ponder the significance of what you’ve just said. It might feel like this: “The results of this study were groundbreaking. (pause) They completely shifted our understanding of…”. Pauses also give you a moment to collect your thoughts, adding to your overall composure and control of the room.

How should one introduce their group during a presentation?

You might say something like, “Let me introduce my amazing team: Alex, our researcher, Jamie, our designer, and Sam, the developer. Together, we’ve spent the last few months creating something truly special for you.”

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how to give formal presentation

Business writing essentials

How to write a presentation (and deliver it, even via Zoom)

Jack elliott.

31 minute read

A woman at a microphone giving a presentation.

You’ve been asked to give a presentation. Chances are, your response will be roughly one of the following:

1. It’s a subject you’re passionate about and you’re a confident speaker. You’re pleased to have the opportunity.

2. You secretly worry that your style is flat and unengaging. You’re not looking forward to it.

3. At best, the prospect makes you nervous; at worst, terrified. You’d rather have root canal surgery.

If you belong in one of the last two categories, you probably know you’re not alone. You may have heard the statistic that public speaking is more widely feared even than death .

Quote from Mark Twain, illustrated with his photo: ‘There are only two types of speakers in the world: those who are nervous and liars.’

However you feel about the prospect of presenting, this comprehensive guide will take you step by step through the process of planning, writing and delivering a presentation you can be proud of (even via Zoom).

Use the contents links below to jump to the section you need most, make your way through methodically from start to finish, or bookmark this page for next time you need it.

What is a presentation?

Essentially, it’s a story. And its origins go back thousands of years – to when our ancestors gathered around the campfire to listen to the wise elders of the tribe. Without PowerPoint!

These days, presentations encompass the glitz and scale of the Oscars or the new iPhone launch through to business briefings to smaller audiences, in person or – increasingly – online. We’re focusing on the business side.

Whatever the occasion, there’s always an element of drama involved. A presentation is not a report you can read at your leisure, it’s an event – speakers are putting themselves on the spot to explain, persuade or inspire you. Good presentations use this dynamic to support their story.

Always remember: everyone wants you to do well

If you are nervous, always remember: no one sets out to write a poor presentation and no one wants to go to one either. There may be private agendas in the room, but for the most part audiences approach presentations positively. They want to be engaged and to learn. They want you to do well.

First things first: the date’s in the diary and you need to prepare. Let’s break it down.

Preparing a presentation

1. Preparing your presentation

Imagine you’re a designer in the automotive industry and your boss has asked you to give a presentation. The subject: the future of the car and how it will fit with all the other modes of transport.

Where to start? How to approach it? First you need an angle, a key idea.

We talk about ‘giving’ a presentation – and of course it’s the audience who will be receiving it. So, instead of beginning with cars (in this case), let’s think about people. That way we can root the talk in the everyday experience we all share.

Maybe you remember a time you were stuck in traffic on a motorway. Morning rush hour. No one moving. Up ahead children were crossing a footbridge on their way to school, laughing at the cars going nowhere. And you thought, ‘Enjoy it while you can! This will be you one day.’ But maybe not. Surely we can do better for future generations!

There’s your opening – the whole issue captured in a single image, and you’ve immediately engaged your audience with a simple story.

The who, the why and the what

Always begin with the people you’ll be addressing in mind. Before you start writing, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say?

The answers will provide the strong foundations you need and start the ideas flowing. Ignore them and you risk being vague and unfocused. Clear writing is the result of clear thinking and thinking takes time, but it’s time well spent.

Got a presentation to write? Before you do anything else, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say? @EmphasisWriting Share on X

Start with the audience

Are you a senior car designer talking to your team? If the answer’s yes, you can assume high-level, shared knowledge.

But if you’re talking to the sales or marketing departments, you can’t make the same assumptions – there are issues you might have to explain and justify. And if it’s a press briefing, it’s about getting the message out to the general public – a different story again.

Knowing your audience will also dictate your tone. Your presentation to the board is likely to be quite formal, whereas a talk for your team can be more relaxed.

And what’s the audience’s mood? On another occasion you might have bad news to deliver – perhaps the national economy and the company’s finances are threatening people’s jobs. Then you must empathise – put yourself in their position and adapt your tone accordingly.

I want to …

You also need a clear objective (the why ). For our car designer, the overriding objective should be to plant a key idea in the audience’s mind. Starting with that image of the schoolchildren, it’s to convince the audience that the company has a radical and distinctive design future.

That’s the takeaway. How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

Objectives should always complete the statement ‘I want to …’. What do you want to do ?

It’s about …

The what is the substance of your presentation – the building blocks, all the facts and figures that tell the audience ‘It’s about …’.

Back to our designer. The move away from petrol and diesel will allow a complete rethink of car design. The electric power unit and battery can lie under the car’s floor, freeing up all the space taken up by the conventional engine. And then there are all the issues around emission-free, autonomous vehicles in the ‘smart’ cities of the future.

When you’re planning, it can be helpful to get all the information out of your head and onto the page, using a mind map , like the example below (for a talk on UK transport policy).

This is an effective way of unlocking everything you know (or still need to do more research on). Start with your main topic, then keep asking yourself questions (like who, what, when, where, how and why) to dig into all the aspects.

Mind map to plan talk on UK transport policy. Full description below, under summary field labelled 'Open description of image'

Mind map with the topic of ‘UK transport policy at the centre. Arrows point out to six bubbles with the labels ‘Who’, ‘When’, ‘Why’, ‘How’, ‘What’ and ‘Where’. More arrows point out from each of these bubbles to explore related points in each area, and still more arrows from some of those points to expand further. The information reads:

  • Special interests / NGOs
  • Need for clear government direction
  • What industry will do
  • R&D spend
  • What industry is doing
  • Congestion [this leads to the sub-point ‘Wasted time and money’]
  • More pollution
  • More congestion
  • More wasted time and money
  • Climate change
  • Road pricing
  • Legislation
  • Working together
  • New technology
  • Exports/revenue
  • Social policy
  • Rest of world
  • Emerging economies

Once you’ve got it all out on the page, you can identify which parts actually belong in your presentation. Don’t try to include every last detail: audiences don’t want to process piles of information. They are more interested in your ideas and conclusions.

Now let’s put all this research and planning into a structure.

2. How to structure your presentation

On 28 August 1963, Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in Washington DC and delivered one of the most powerful speeches in history: ‘I have a dream’.

He was the leader of the civil rights movement in the US and his audience that day numbered in the hundreds of thousands. His goal was to inspire them to continue the struggle.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your structure. This will be the backbone of your presentation, giving it strength and direction.

Explain in a logical sequence

When you explain, you add to people’s knowledge to build the key idea. But ask yourself, what does this audience already know?

If you’re an astrophysicist talking to an audience of your peers, you can use terms and concepts you know they’ll be familiar with. If you’re explaining black holes to Joe Public, you can’t do that. Typically, you’ll have to use simple analogies to keep the audience with you (‘Imagine you’re in a huge dark room …’).

Whether it’s black holes or new software, good explanations start with what we know and then build on that understanding, step by step, layer by layer. The audience will stay with you if they can follow your logic and you can help this with linking comments – ‘Building on that … ‘, ‘This means …’, ‘To illustrate that, I’ve always found …’.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your presentation's structure. @EmphasisWriting Share on X

We need to change

If you’re writing a persuasive presentation, you also need to follow a particular sequence.

Whether you’re writing a pitch for a prospective customer or making research-based recommendations to a client, you follow the same structure. That structure is the Four Ps . It’s a powerful way of leading your audience’s thinking.

Start with the current situation – where you are now ( position ). Explain why you can’t stay there, so the audience agrees things have to change ( problem ). Suggest up to three credible ways you can address the issue ( possibilities ). Then decide which one is the optimum solution ( proposal ).

Three is a magic number for writers – not too many, not too few. But there may be one standout possibility, in which case you go straight to it ( position, problem, proposal ).

Think about how the pandemic has profoundly changed our working lives. Towns and cities are full of offices that people used to commute to. But to maintain social distancing, we’ve been encouraged to work from home where possible and to stay away from public transport.

At some point, decision-makers within organisations will have to make a call – or share a recommendation – about what to do long term. Should we go back to the office, stay at home or combine the two?

If we had to present on this choice using the Four Ps structure, we could outline the pros and cons of each possibility and then make a push for the one we recommend above the others. Or we could join the likes of Google and Twitter and simply propose purely remote working well into the future.

I have a dream

A presentation that inspires is about the future – about what could be. Scientists inspire children to follow careers in astronomy or physics with their passion and stunning visuals. Designers re-energise companies with their radical, exciting visions. Business leaders convince their staff that they really can turn things around.

The Rosette Nebula

An audience watching an inspirational presentation is not going to take away lots of facts and figures. What’s important is their emotional and intellectual engagement with the speaker, their shared sense of purpose. One way to build that engagement is with your structure.

From dark to light

The most inspiring presentations are so often born of shared struggle. On 13 May 1940, Winston Churchill addressed the British parliament – and the British people listening on their radios – in the darkest days of the Second World War.

He was brutally realistic in his assessment of the current position: ‘We have before us many, many long months of struggle and of suffering.’ He then set out his policy: ‘To wage war by sea, land and air, with all our might … against a monstrous tyranny’, and the prize: ‘Victory, however long and hard the road may be.’

In difficult situations, audiences immediately see through false hope and empty rhetoric. They want honest acknowledgement, and the determination and clear strategy to lead them to the future.

We can imagine how the same structure could show up in a more business-related context:

‘I’m not going to sugar-coat the figures. We have to change to save jobs and secure our future. There will be dark days and sacrifices along the way, but what’s the hardest part of any turnaround? It’s getting started. To do that, we all need to keep asking two fundamental questions: where can we improve, how can we improve? And if we push hard enough and if we’re utterly relentless, change will come and our momentum will build.’

Insight boxout. Transcript below, under summary field labelled 'Open transcript of image’

Are you going to appeal to your audience’s

  • habits of thought (current beliefs)?

If your recommendations run counter to their current beliefs, try appealing to their emotions.

3. Writing your presentation script

You don’t have to write a script. Some people put a few PowerPoint slides together and wing it; others make do with bullets on a smartphone, laptop or cue cards. It depends on the event and the presenter.

Writing a full script takes time, but if it’s a very important presentation and you might use it again – perhaps to appeal for investment – it will be worth it.

Some people will write a full script because the company or organisation that’s commissioned a presentation will want to see a copy well ahead of the event (often for legal reasons). Others will write the script, edit it down to the required time and then edit it down again to bullets or notes.

If the presentation is to a small audience, your notes or bullets will suit a more conversational approach. There are no rules here – see what works best for you. But what you must do is know your subject inside out.

To write clearly, you must think clearly and a full script will expose the areas that aren’t clear – where an explanation needs strengthening, for example, or where you should work on a transition.

Timing is everything

A full script also helps with working out timing, and timing is crucial. TED talks, for example, have a strict 18-minute limit, whether in front of an audience or online. That’s short enough to hold attention, but long enough to communicate a key idea. (The ‘I have a dream’ speech lasted 17 minutes 40 seconds and it changed the world.)

It takes a very skilled presenter to go much over 30 minutes. If you are taking questions during or after your presentation , however, it’s fine to build in extra time.

Imagine you’re writing your presentation in full and your slot is 20 minutes. On an A4 page with a 14-point Calibri font and 1.5 line spacing, that will equate to about 10 pages.

You can also divide the page in two, with slides on the left and text on the right (or vice versa). Then you can plan your words and visuals in parallel – and that will be roughly 20 pages.

Example excerpt of presentation script. Full description and transcript below under summary field labelled 'Open description and transcript of image

Script page with a slide on the left-hand side and text on the right. The slide has the heading ‘What is your purpose?’ and has a photo of a smiling person at a whiteboard mid-presentation. The text on the slide reads:

Do you want to:

  • do a combination of all three?

The notes next to the slide read:

How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

The most powerful key on your keyboard – Delete

Use these numbers as your goal, but your first draft will probably be longer. That’s when you start deleting.

Be ruthless. Anything not adding to the story must go, including those anecdotes you’ve been telling for years ( especially those anecdotes). It’s not about what you want to tell the audience, it’s about what they need to hear.

Don’t feel you have to include every single issue either. Dealing with two or three examples in some detail is far better than saying a little bit about many more.

And interpret visual material you’re displaying rather than describing it, just as you wouldn’t repeat the text that’s on the screen. The audience can see it already.

It’s a conversation

Be yourself – don’t write a script that’s not in your style. We want the real you, not a supercharged version.

Some people are naturals when it comes to presenting – which can mean they’ve learned how to draw on their authentic strengths.

Sir David Attenborough is a great example. He has a wide-ranging knowledge of the natural world. He has an infectious passion and enthusiasm for his subject. And most importantly, he doesn’t lecture the camera: he talks naturally to his audience (and he’s now using Instagram to inspire new generations).

You can take a cue from Sir David and make your presentation style your own. Knowing your own strengths and really understanding your why will help you speak with purpose and passion.

And aim to speak naturally. Use conversational, inclusive language. That means lots of personal pronouns ( I believe, we can) and contractions ( Don’t you wonder …, you’re probably thinking …).

Sir David Attenborough introduces his new series, Our Planet at its premiere. He builds up our awareness by layering information alongside arresting statistics. These are framed simply, in relatable terms (‘96% of mass on the planet is us …’), so we easily grasp their shocking significance. He also uses ‘we’ and ‘us’ a lot to underline how this environmental emergency affects us all on ‘the planet we all call home’.

Finding the right words

Imagine you’re talking to someone as you write. And try saying the words out loud – it’s a good way to catch those complex, overlong sentences or particular words that will be difficult to say.

Presentations are not reports that can be reread – the audience has to understand what you are saying in the moment . Don’t leave them wondering what on earth you’re talking about, as they will only fall behind.

So avoid using long or complex words, or words you wouldn’t hear in everyday conversation (if your everyday conversation includes ‘quarks’ and ‘vectors’, that’s fine). And beware of jargon – it can exclude the audience and it quickly becomes clichéd and outdated.

Here are some more hints and tips on how to write effectively for speaking:

Syntax (word order): Disentangle your thoughts and arrange the words in your sentences to be simple and logical. Often, complex syntax shows up when the main point is getting lost inside excess information (or that the speaker is unsure what their main point is).

Pace, rhythm and tone: Varying the pace, rhythm and tone of sentences makes both the speaking and listening experience far more enjoyable.

Make sure the stress falls on the most important words. For example, ‘To be or not to be ‘ (where the stress rises and falls on alternate words) or ‘I have a dream ‘ (where the stress falls on the final word).

Vary the length of sentences and experiment with using very short sentences to emphasise a point.

Play with rhythm by arranging words in pairs and trios. Saying things in threes gives a sense of movement, progression and resolution: Going, going … gone . Saying words in pairs gives a more balanced tone (‘courage and commitment’, ‘energy and effort’) or a sense of tension between the words (‘war and peace’, ‘imports and exports’).

Analogies: Good analogies can work well in presentations because they paint vivid pictures for the audience. The best way to do it is to use either a simile (‘It wasn’t so much a dinner party, more like feeding time at the zoo’) or a metaphor (‘He was the fox and the company was the henhouse’).

Alliteration: This means using two or more words that start with the same sound, like ‘big and bold’, ‘sleek and shiny’ or ‘key components’. On the page alliteration may look contrived, but it can effectively highlight important phrases in a presentation.

Words to avoid: Be careful about using clichés like ‘pushing the envelope’, ‘playing hardball’ and ‘thinking outside the box’. And think carefully about using any word that ends with -ism, -ise, -based, -gate, -focused and -driven.

Be careful with humour too: don’t write jokes unless you can naturally tell them well. Keep the tone light if it fits the occasion, but a badly told joke can be excruciating.

4. How to start your presentation

People tend to remember beginnings and endings the most, so make sure your opening and conclusion are both strong.

You have about a minute to engage an audience. You want them to be intrigued, to want to know more, to come slightly forward in their seats. If you only learn one part of your presentation by heart, make it that minute.

A quick ‘thank you’ is fine if someone has introduced you. A quick ‘good morning’ to the audience is fine too. But don’t start thanking them for coming and hoping they’ll enjoy what you have to say – you’re not accepting an Oscar, and they can tell you what they thought when it’s over. Get straight down to business.

There are four basic types of introduction which will draw your audience in:

  • News – ‘Positive Covid-19 tests worldwide have now reached …’
  • Anecdotal – ‘About ten years ago, I was walking to work and I saw …’
  • Surprise – ‘Every five minutes, an American will die because of the food they eat.’
  • Historical – ‘In 1800, the world’s population was one billion. It’s now 7.8 billion.’

You can interpret these beginnings in any number of ways. If you were to say, ‘I have an admission to make …’, we will expect a personal anecdote relating to your main theme. And because you’re alone in front of us, it’s playing on your vulnerability. We’re intrigued straight away, and you’ve established a good platform for the rest of the presentation.

You can also combine these techniques. The historical beginning creates a sense of movement – that was then and this is now – as well as a surprising fact. It may prompt a thought like, ‘Wow, where’s this going?’ And you can trade on this with your own rhetorical question: ‘What does this mean for everyone in this room? It’s not what you think …’.

As well as setting up your story, you need to quickly reassure the audience they’re in safe hands. One way to do that is to give them a map – to tell them where you’re going to take them and what they’re going to see along the way.

Then you’re starting the journey together.

5. How to end your presentation

Your ending is what you want the audience to take away: your call to action, your vision of the future and how they can contribute.

If your presentation is online or to a small group in a small room, your ending is not going to be a battle cry, a call to man the barricades – that would be totally inappropriate. But equally don’t waste it with something flat and uninspiring.

Here are four effective ways to end your talk (like the intros, you can combine them or come up with your own):

  • Predict the future – ‘So what can we expect in the next ten years? …’
  • Quotation – ‘As our chief exec said at the meeting yesterday, …’
  • Repeat a major issue – ‘We can’t carry on with the same old same old.’
  • Summarise – ‘Continuous improvement isn’t our goal. It’s our culture.’

Predicting the future fits well with a historical beginning – it completes the arc of your presentation.

If you end with a quotation, make sure it’s relevant and credible – it has to be an authoritative stamp.

Repeating a major issue means pulling out and highlighting a major strand of your presentation, while summarising is about encapsulating your argument in a couple of sentences.

Your ending can also be a change of tone, perhaps signalled by the single word ‘Finally …’. It’s the audience’s cue to come slightly forward again and pay close attention.

As with your opening, it will have more impact if you’ve learned your ending – put down your notes, take a couple of steps towards the audience and address them directly, before a simple ‘Thank you.’

6. Creating your PowerPoint slides

We’ve all been there – watching a seemingly endless, poorly designed slide deck that’s simply restating what the presenter is saying. So common is this tortuous experience that there’s a name for it: Death by PowerPoint. But it doesn’t have to be like this.

Do you need slides at all?

As with your script, the first thing you should ask is ‘Do I actually need this?’ In 2019, Sir Tim Berners-Lee gave the Richard Dimbleby lecture for the BBC. He spoke for about 40 minutes with no autocue (he’d memorised his script) – and no speaker support.

This is a uniquely powerful form of presentation because the audience’s attention is totally focused on that one person. The call to action at the end of a presentation and delivering bad news are also best done without visuals.

Visual support

But if they’re well-judged and relevant, slides or other visuals can add enormously to a presentation – whether it’s photography, video or the ubiquitous PowerPoint. There are, however, two things everyone should know about PowerPoint in particular:

  • It’s incredibly versatile and convenient.
  • In the wrong hands, it can be unbearably tedious.

Your PowerPoint slides should not essentially be your cue cards projected onto a screen. They shouldn’t be packed margin to margin with text or full of complex diagrams.

If the presentation is live, the audience has come to watch you, not your slide deck. Online, the deck may have to work harder to sustain visual interest.

As with the script, keep your finger poised over that Delete key when you’re putting the deck together.

How many slides?

There’s no hard-and-fast rule about how many slides you should use, but think in terms of no more than one or two a minute on average. And don’t use more than a couple of short video inserts in a 20-minute presentation.

You might have a section where you show a few slides in a sequence or hold a single slide for a couple of minutes, which is fine. Varying the pacing helps to keep a presentation moving.

Optimise for psychology

As self-professed presentation aficionado David JP Phillips notes in his TEDx talk , people – and that includes your audience – have terrible working memories. If you don’t account for this fact in your slides, your talk will not have a lasting impact. In fact, most of it will be forgotten within around 30 seconds.

To counter this effect, David identifies five key strategies to use when designing your PowerPoint:

  • Only have one message per slide: more than that and you’re splitting your audience’s attention.
  • Don’t use full sentences on slides, and certainly don’t imagine you can talk over them if you do. People trying to read and listen at the same time will fail at both and absorb nothing. Move your running text into the documentation section instead, and keep the slide content short and sweet.
  • People’s focus will be drawn to the biggest thing on the slide. If your headline is less important than the content below it, make the headline text the smaller of the two.
  • You can also direct people’s attention using contrast. This can be as simple as guiding their point of focus by using white text (on a dark background) for the words you want to highlight, while the surrounding text is greyed out.
  • Including too many objects per slide will sap your audience’s cognitive resources. (Your headline, every bullet, any references, even a page number each count as an object.) Include a maximum of six objects per slide and viewers will give a mental sigh of relief. This will probably mean creating more slides overall – and that’s fine.

More Powerpoint and visual aid tips

Here are a few more guidelines for creating your visual aids:

  • Never dive into PowerPoint as job one in creating your presentation. Work out your talk’s structure (at least) before designing your slide deck. Making a genuinely effective PowerPoint requires that you know your subject inside out.
  • List any visuals you’ll need as you prepare your script. That terrific photo you saw recently could be difficult to track down, and you might need permission and to pay to use it.
  • It bears repeating: keep each slide to one key idea.
  • Use the build effect of adding one bullet at a time (or use the contrast trick above) and try not to use more than three bullets per frame (or six objects overall).
  • Strip each bullet to the bare minimum – no articles (‘a’, ‘an’ and ‘the’), no prepositions (‘in’, ‘at’, ‘to’ etc) and cut right back on punctuation.
  • Every word that’s not there for a reason has to go. Delete, delete, delete.

‘Extra’ slides

  • Use a ‘walk-in’ slide. Rather than have the audience arrive to a blank screen, this tells them who you are and your presentation’s title.
  • Use occasional holding slides in between those with more content – perhaps an image but no text. They give the audience a visual rest and put the focus back on you.
  • A plain white background might look fine on a computer monitor, but it will be glaring on a big screen. Invert the norm with a dark background, or use shading or ‘ghosted’ images to break up backgrounds and add visual interest.
  • Some colours work better than others on-screen. Blues and greys are soft and easy on the eye. Red is a no-no, whether for backgrounds or text. And if you stick with a light background, favour a more subtle dark grey over black for the text.
  • Use sans serif fonts (like Arial, Helvetica or Calibri) and think about point size – make sure it’s easily legible.
  • Only use upper case where absolutely necessary.

Images and data

  • Photos work well full screen, but they also really stand out well on a black background.
  • Make sure your charts and graphics aren’t too complex. The dense information that’s fine on the page will not work on-screen – it’s too much to take in. Graphs behind a TV newsreader are often reduced to a single line going dramatically up or down.
  • Don’t present data or graphs and expect them to speak for themselves. You need to find the story and significance in the data and present that .

And finally

  • Proofread, proofread, proofread – or risk standing in front of an embarrassing spelling mistake.

Technical check

  • Check what laptop they’re using at your venue. If you’ve written your deck on a PC, run it on a PC (and, of course, the same rule applies if you’ve used a Mac).
  • If you’ve emailed your presentation to the venue, take a USB copy along as back-up.
  • If you’re presenting online, check which platform you’ll be using and get comfortable with it. If someone else will be hosting the event, make sure you arrange a time for a rehearsal, especially if there will be a producer.

7. Delivering your presentation

You’ve put a lot of time and effort into preparing your presentation and now you’ve come to the sharp end – it’s time to stand and deliver.

Run it through

You don’t have to rehearse, but most presenters do and for good reason – it catches weak points and awkward transitions. And, crucially, it bolsters confidence.

Read your script or go through your bullets aloud – it will help to settle your nerves. If you use colleagues as a dummy audience, you can do a sense check too: ‘Does that bit work?’ ‘Have I explained it clearly?’ ‘Do you get the big picture?’ And rehearsing out loud will catch those words and sentences you thought you could say but can’t.

The more you rehearse, the more familiar and natural the presentation will become. Rehearse the technical side too – where the video is going to come in, how you’re going to vary your pace and tone to maintain interest.

Try speaking slightly more slowly than you would normally so the audience catches every word, and don’t be afraid to pause now and again. It gives a breathing space for you and the audience.

A businesswoman presenting points to a smiling member of the audience

Connect with your audience

When you deliver your presentation for real, establish eye contact with the audience, just as you would in a conversation. In a small room with a small audience, talk to individuals. In a larger space, don’t talk to the first couple of rows and ignore the rest – include everyone.

And if you stumble over your words here or there, carry on and don’t dwell on it – you’ll lose your concentration. Audiences are generally forgiving and they might not even notice.

Each audience is unique: they react differently in different places. And although tomorrow might be the tenth time you’ve done the same presentation, it will be the first time this audience sees it. Your duty is to keep it fresh for them.

A final point

This is your presentation – you’re in control and the audience needs to feel they’re in safe hands.

It’s perfectly natural to feel nervous , but it’s the thought of doing it that’s the worst bit. Once you get going – and especially when you sense the audience is with you – the nerves will start to disappear. Try to enjoy it. If you enjoy it, it’s far more likely the audience will too.

And remember: everyone wants you to do well.

how to give formal presentation

8. How to present online

Taking to Zoom or another online platform to present was once the exception. These days, online presenting is as essential a skill as presenting in person.

The switch to online can be nerve-wracking and cause even usually skilled presenters to falter. But there’s no need for that to happen.

Indeed, all of the advice we’ve talked about on preparing, structuring and writing for in-person presenting is equally relevant for your online delivery. You just need to be ready for the unique challenges that remote presentations pose.

An obvious one is that while you still have an audience, it will probably be muted and possibly even unseen (if webcams are switched off). This makes it far more difficult to gauge audience reaction, and if the event is pre-recorded, there might not be any at all – at least not immediately. Clapping and laughing emojis are not quite like the real thing.

Keep eye contact

But although your audience may be many miles away, there are still ways you can – and should – create a sense of connection with them. Your presentation will have much more impact if you do.

Whether the event is live or recorded, at least start with your webcam on (unless you really can only use slides). If it’s an option and feels appropriate, consider keeping your camera on throughout – remember, you are the presentation as much as any visuals.

If you will be on display, make sure you know where your webcam’s lens is and at key moments of your talk look directly into it – and out at your audience – to punctuate those points.

And don’t look at a second screen to cue up your PowerPoint – viewers will think your attention is wandering.

Engage your online audience

Being an engaging speaker is always important, but remember that the online world is already a place we associate with distraction. It’s also easier for a viewer behind their laptop to disguise their wandering attention than it would be for one in an auditorium or boardroom.

This isn’t to say your audience don’t want to give you their attention. But it is more important than ever to keep your presentation sharp and concise. Revisit your structure, your script or cue cards and your slides. Take a really critical eye to it and (as always) delete, delete, delete anything that’s not directly relevant.

If it works for your format, you can look at making your presentation interactive. You can then break the content into short segments, interspersed with comment, polls, questions and discussion. The variety will be a welcome change for your viewers.

Your visuals are part of what will keep people with you – along with the interplay you create between you and them. This means following the best-practice guidance we covered earlier is even more important.

Using Zoom for your presentation? Master the art of online delivery through this simple mix of set-up, delivery and technical tricks @EmphasisWriting Share on X

Modulate your voice

Your tone of voice is extremely important here because presenting online is like radio with pictures. When people say ‘You have a great voice for radio’ what they mean is that it’s easy to listen to, often because you’re using quite a low-pitched, warm and relaxed register.

Listen to voices on the radio and voiceovers and identify the ones you particularly enjoy. What do you like about them? Why do you enjoy some voices and not others?

A flat, unmodulated voice, for instance, is difficult to listen to for long periods (and isn’t likely to inspire anyone).

Experiment with intentionally adding energy to your voice, as internet audio can have a dulling effect. As our trainer Gary Woodward puts it: ‘Turn up the enthusiasm dial even higher than you think, to make sure it comes through.’ And always vary your pace and tone as you would in a normal conversation.

And if it suits the tone of your talk, smile now and again. Smiling is contagious, and people will hear it in your voice even if they can’t see you.

Perfect your transitions

One of the other key challenges of remote presentations is that you have another layer of technology to wrestle with: sharing your PowerPoint online.

This means that many presentations begin with the popular catchphrase ‘Can you see my screen?’

This can also cause many presenters to stumble through their transitions, making the links between their slides clunky. And while remote audiences may be forgiving, for a slick presentation it’s best to prevent these sort of fumbles.

Naturally, practice plays a part here. But you can also give yourself the advantage with your set-up.

Dave Paradi from Think Outside the Slide explains one great way of setting up Zoom so you can smoothly cue up and run your slide deck – and be certain what’s being displayed.

You’ll even be able to see the rest of your screen (but the audience won’t). As you’ll be able to see what’s coming up, your transitions can also be seamless.

The trick is to use one of Zoom’s advanced settings after you hit ‘Share screen’, to share only a portion of your screen:

Screensharing options in Zoom. Full description below, under summary field labelled 'Open description of image'

Advanced screensharing options pop-up box in Zoom, with the options ‘Portion of Screen’, ‘Music or Computer Sound Only’ and ‘Content from 2nd Camera’. The ‘Portion of Screen’ option is highlighted in blue.

This will give you a frame you can move to the part of the screen you want the audience to see.

Put your PowerPoint slides into ‘presenter view’ before launching the screenshare. Then you’ll be able to see the upcoming slides and your notes throughout, and your animations (like build slides) will work as normal.

PowerPoint presenter view using Zoom's portion of screen. Full description below, under summary field labelled 'Open description of image'

Zoom’s ‘portion of screen’ setting in action

Presenter view in PowerPoint, with the current displayed slide on the left and the upcoming slide displaying smaller on the right, with notes below it. There is a notification saying ‘You are screen sharing’ at the top and a sharing frame positioned around the current slide.

The other part of the trick? Set it up in advance shortly before you’re due to speak. Once you’re happy with the set up, you can stop sharing until it’s time to kick off your talk. When you return to ‘Share screen’ again, it will reopen the frame in the same place.

Dave shows you the process in this video:

Five practical tips for a truly professional online presentation

You’re happy with the content of your talk, you’ve ruthlessly streamlined your slides and mastered your radio voice. Now just make sure you cover these crucial practicalities for a polished presentation:

1. Create a good space Make sure you have your environment well set up:

  • Keep the background on display as tidy and minimalist as possible – a plain wall or backdrop is great, if you can.
  • Manage and minimise background noise (shut the window, ensure your phone’s on silent, put the cat out, make sure someone’s watching the kids in another room – whatever it takes).
  • Check your lighting: have your light source in front of you, not behind you (or you’ll be in shadow).
  • Set up your computer or device at eye level so that you are well-framed and facing it straight on – avoid looming above it while providing a lovely view into your nostrils.

2. Think about your appearance Dress in the same way you would if the presentation were in person, and judge your choice of attire based on the formality of the event and your audience.

3. Practise! Run through the presentation and rehearse the technical side. Practise your transitions, including the initial cueing up of your slides (perhaps using the Zoom tip above), so that you can be confident in doing it all smoothly.

4. Be primed and ready Log in early on the day of your talk. Check all your tech is working, get your headset on and ensure everything is set up well ahead of time. This will save any last-minute issues (and stress) and means you can hit the ground running.

5. Stand and deliver Even online, consider giving your presentation standing up, if you can do so comfortably (adjusting your device or webcam accordingly). This may put you more into a presenting frame of mind and will differentiate you from most remote presenters.

Are you still there?

Live audiences have a group dynamic – as soon as a few people start laughing it becomes infectious and the others join in. It’s naturally different online. But that doesn’t have to throw you.

You might not get that immediate feedback, but don’t overcompensate and feel you have to win them back.

Yes, it’s often more difficult to gauge an audience’s reaction online – especially if their audio is muted and their webcams off. Yes, this can be daunting. But they are still out there listening. You may or may not hear (or see) laughter, but they could still be smiling and very interested in what you have to say. Have faith in your own content. Whatever form your delivery will take, keep coming back to your purpose and message for giving this talk – and keep considering the people you’ll be talking to. Whether the address will be online or in person, it is keeping this focus which is the key to every powerful presentation.

Ready to learn even more? Work one-to-one on your presentation-writing skills with one of our expert trainers or join our scheduled presentation-writing courses . If your team are looking to upskill, we also offer tailored in-house training . And if fear of presenting is holding your team back, check out our in-house course The reluctant presenter .

Image credit: lightpoet / Shutterstock

The Write Stuff

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Jack Elliott

These days he's one of Emphasis' top business-writing trainers, but in previous career lives Jack has written for many public and private sector organisations. He has an in-depth knowledge of the engineering and manufacturing sectors, particularly the UK automotive industry. As the lead scriptwriter for chairmen and CEOs, he has been responsible for proposals, pitches and reports as well as high-profile speeches and global product launches.

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  • Alternatives 🔥

How To Write A Presentation 101 | Step-by-Step Guides with Best Examples | 2024 Reveals

Jane Ng • 05 April, 2024 • 9 min read

Is it difficult to start of presentation? You're standing before a room full of eager listeners, ready to share your knowledge and captivate their attention. But where do you begin? How do you structure your ideas and convey them effectively?

Take a deep breath, and fear not! In this article, we'll provide a road map on how to write a presentation covering everything from crafting a script to creating an engaging introduction.

So, let's dive in!

Table of Contents

What is a presentation , what should be in a powerful presentation.

  • How To Write A Presentation Script
  • How to Write A Presentation Introduction 

Key Takeaways

Tips for better presentation.

  • How to start a presentation
  • How to introduce yourself

Alternative Text

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

How long does it take to make a presentation?20 - 60 hours.
How can I improve my presentation writing?Minimize text, optimize visuals, and one idea per slide.

Presentations are all about connecting with your audience. 

Presenting is a fantastic way to share information, ideas, or arguments with your audience. Think of it as a structured approach to effectively convey your message. And you've got options such as slideshows, speeches, demos, videos, and even multimedia presentations!

The purpose of a presentation can vary depending on the situation and what the presenter wants to achieve. 

  • In the business world, presentations are commonly used to pitch proposals, share reports, or make sales pitches. 
  • In educational settings, presentations are a go-to for teaching or delivering engaging lectures. 
  • For conferences, seminars, and public events—presentations are perfect for dishing out information, inspiring folks, or even persuading the audience.

That sounds brilliant. But, how to write a presentation?

How To Write A Presentation

  • Clear and Engaging Introduction: Start your presentation with a bang! Hook your audience's attention right from the beginning by using a captivating story, a surprising fact, a thought-provoking question, or a powerful quote. Clearly state the purpose of your presentation and establish a connection with your listeners.
  • Well-Structured Content: Organize your content logically and coherently. Divide your presentation into sections or main points and provide smooth transitions between them. Each section should flow seamlessly into the next, creating a cohesive narrative. Use clear headings and subheadings to guide your audience through the presentation.
  • Compelling Visuals: Incorporate visual aids, such as images, graphs, or videos, to enhance your presentation. Make sure your visuals are visually appealing, relevant, and easy to understand. Use a clean and uncluttered design with legible fonts and appropriate color schemes. 
  • Engaging Delivery: Pay attention to your delivery style and body language. You should maintain eye contact with your audience, use gestures to emphasize key points, and vary your tone of voice to keep the presentation dynamic. 
  • Clear and Memorable Conclusion: Leave your audience with a lasting impression by providing a strong closing statement, a call to action, or a thought-provoking question. Make sure your conclusion ties back to your introduction and reinforces the core message of your presentation.

how to give formal presentation

How To Write A Presentation Script (With Examples)

To successfully convey your message to your audience, you must carefully craft and organize your presentation script. Here are steps on how to write a presentation script: 

1/ Understand Your Purpose and Audience

  • Clarify the purpose of your presentation. Are you informing, persuading, or entertaining?
  • Identify your target audience and their knowledge level, interests, and expectations.
  • Define what presentation format you want to use

2/ Outline the Structure of Your Presentation

Strong opening.

Start with an engaging opening that grabs the audience's attention and introduces your topic. Some types of openings you can use are: 

  • Start with a Thought-Provoking Question: "Have you ever...?"
  • Begin with a Surprising Fact or Statistic: "Did you know that....?"
  • Use a Powerful Quote: "As Maya Angelou once said,...."
  • Tell a Compelling Story : "Picture this: You're standing at...."
  • Start with a Bold Statement: "In the fast-paced digital age...."

Main Points

Clearly state your main points or key ideas that you will discuss throughout the presentation.

  • Clearly State the Purpose and Main Points: Example: "In this presentation, we will delve into three key areas. First,... Next,... Finally,.... we'll discuss...."
  • Provide Background and Context: Example: "Before we dive into the details, let's understand the basics of....."
  • Present Supporting Information and Examples: Example: "To illustrate...., let's look at an example. In,....."
  • Address Counterarguments or Potential Concerns: Example: "While..., we must also consider... ."
  • Recap Key Points and Transition to the Next Section: Example: "To summarize, we've... Now, let's shift our focus to..."

Remember to organize your content logically and coherently, ensuring smooth transitions between sections.

You can conclude with a strong closing statement summarizing your main points and leaving a lasting impression. Example: "As we conclude our presentation, it's clear that... By...., we can...."

3/ Craft Clear and Concise Sentences

Once you've outlined your presentation, you need to edit your sentences. Use clear and straightforward language to ensure your message is easily understood.

Alternatively, you can break down complex ideas into simpler concepts and provide clear explanations or examples to aid comprehension.

4/ Use Visual Aids and Supporting Materials

Use supporting materials such as statistics, research findings, or real-life examples to back up your points and make them more compelling. 

  • Example: "As you can see from this graph,... This demonstrates...."

5/ Include Engagement Techniques

Incorporate interactive elements to engage your audience, such as Q&A sessions , conducting live polls, or encouraging participation. You can also spin more funs into group, by randomly dividing people into different groups to get more diverse feedbacks!

6/ Rehearse and Revise

  • Practice delivering your presentation script to familiarize yourself with the content and improve your delivery.
  • Revise and edit your script as needed, removing any unnecessary information or repetitions.

7/ Seek Feedback

You can share your script or deliver a practice presentation to a trusted friend, colleague, or mentor to gather feedback on your script and make adjustments accordingly.

More on Script Presentation

how to give formal presentation

How to Write A Presentation Introduction with Examples

How to write presentations that are engaging and visually appealing? Looking for introduction ideas for the presentation? As mentioned earlier, once you have completed your script, it's crucial to focus on editing and refining the most critical element—the opening of your presentation - the section that determines whether you can captivate and retain your audience's attention right from the start. 

Here is a guide on how to craft an opening that grabs your audience's attention from the very first minute: 

1/ Start with a Hook

To begin, you can choose from five different openings mentioned in the script based on your desired purpose and content. Alternatively, you can opt for the approach that resonates with you the most, and instills your confidence. Remember, the key is to choose a starting point that aligns with your objectives and allows you to deliver your message effectively.

2/ Establish Relevance and Context

Then you should establish the topic of your presentation and explain why it is important or relevant to your audience. Connect the topic to their interests, challenges, or aspirations to create a sense of relevance.

3/ State the Purpose

Clearly articulate the purpose or goal of your presentation. Let the audience know what they can expect to gain or achieve by listening to your presentation.

4/ Preview Your Main Points

Give a brief overview of the main points or sections you will cover in your presentation. It helps the audience understand the structure and flow of your presentation and creates anticipation.

5/ Establish Credibility

Share your expertise or credentials related to the topic to build trust with the audience, such as a brief personal story, relevant experience, or mentioning your professional background.

6/ Engage Emotionally

Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning.

Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations. Aim for clarity and brevity to maintain the audience's attention.

For example, Topic: Work-life balance

"Good morning, everyone! Can you imagine waking up each day feeling energized and ready to conquer both your personal and professional pursuits? Well, that's exactly what we'll explore today – the wonderful world of work-life balance. In a fast-paced society where work seems to consume every waking hour, it's vital to find that spot where our careers and personal lives harmoniously coexist. Throughout this presentation, we'll dive into practical strategies that help us achieve that coveted balance, boost productivity, and nurture our overall well-being. 

But before we dive in, let me share a bit about my journey. As a working professional and a passionate advocate for work-life balance, I have spent years researching and implementing strategies that have transformed my own life. I am excited to share my knowledge and experiences with all of you today, with the hope of inspiring positive change and creating a more fulfilling work-life balance for everyone in this room. So, let's get started!"

🎉 Check out: How to Start a Presentation?

how to give formal presentation

Whether you're a seasoned speaker or new to the stage, understanding how to write a presentation that conveys your message effectively is a valuable skill. By following the steps in this guide, you can become a captivating presenter and make your mark in every presentation you deliver.

Additionally, AhaSlides can significantly enhance your presentation's impact. With AhaSlides, you can use live polls , quizzes , and word cloud to turn your presentation into an engaging and interactive experience. Let's take a moment to explore our vast template library !

Frequently Asked Questions

How to write a presentation step by step .

You can refer to our step-by-step guide on How To Write A Presentation Script: Understand Your Purpose and Audience Outline the Structure of Your Presentation Craft Clear and Concise Sentences Use Visual Aids and Supporting Material Include Engagement Techniques Rehearse and Revise Seek Feedback

How do you start a presentation? 

You can start with an engaging opening that grabs the audience's attention and introduces your topic. Consider using one of the following approaches: Start with a Thought-Provoking Question: "Have you ever...?" Begin with a Surprising Fact or Statistic: "Did you know that....?" Use a Powerful Quote: "As Maya Angelou once said,...." Tell a Compelling Story : "Picture this: You're standing at...." Start with a Bold Statement: "In the fast-paced digital age...."

What are the five parts of a presentation?

When it comes to presentation writing, a typical presentation consists of the following five parts: Introduction: Capturing the audience's attention, introducing yourself, stating the purpose, and providing an overview. Main Body: Presenting main points, evidence, examples, and arguments. Visual Aids: Using visuals to enhance understanding and engage the audience. Conclusion: Summarizing main points, restating key message, and leaving a memorable takeaway or call to action. Q&A or Discussion: Optional part for addressing questions and encouraging audience participation.

Jane Ng

A writer who wants to create practical and valuable content for the audience

Tips to Engage with Polls & Trivia

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How to Write a Persuasive Speech | Tips for Crafting an Effective One in 2024

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Do You Have What It Takes to Give a Great Presentation?

  • Michael Foley

how to give formal presentation

Three skills anyone can learn.

Great presentations are all about how well you engage your audience. Here are three ways to do that:

  • Be balanced: Strike the right balance between structure and improvisation during your presentation. Rather than preparing your content in a narrative form, take the time to segment it by topic. Leave room to respond to your audience’s immediate needs, even if that means going off script for a while.
  • Be generous: You goal should be to offer your audience something of value. Let this  principle guide the content you choose to present.
  • Be human: Rehearse to familiarize yourself with your content, but do not memorize it. If you go blank for a moment, don’t apologize and act flustered, just pause, take a breath, collect your thoughts and continue on. Your audience wants you to be relatable.

Have you ever seen a really great presentation? Honestly, they’re pretty rare.

how to give formal presentation

  • Michael Foley is an educator and coach, and founder of Clarity Centra l, a communications training and consulting firm based in Chicago. He is also an adjunct lecturer of leadership at the Kellogg Graduate School of Management at Northwestern University.

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Presentation Skills: The Essential Abilities You Need to Deliver Engaging and Impactful Presentations

killer presentation

Delivering a powerful presentation isn’t just about having great content. It’s about how effectively you communicate your ideas, engage your audience, and leave a lasting impact.

Mastering presentation skills is key to succeeding in business meetings, sales pitches, conferences, or any other scenario where you need to deliver information clearly and confidently. Here’s a breakdown of the essential presentation skills that will help you elevate your performance.

1. Effective Communication: The Core of Every Successful Presentation

Clear and concise communication is the foundation of any presentation. Your ability to express ideas in a way that’s easily understood and remembered is what differentiates a good presenter from a great one.

Simplifying complex ideas and presenting them in a structured, logical flow.

How to Develop it:

Practice speaking clearly and at a moderate pace. Use straightforward language and avoid jargon unless your audience is familiar with it.

2. Storytelling: Engage and Captivate Your Audience

Humans are wired to respond to stories. Incorporating storytelling into your presentations helps you connect with your audience on an emotional level, making your message more relatable and memorable.

Crafting a compelling narrative that aligns with your presentation’s goals.

When structuring your presentation, think about how you can weave real-life examples, anecdotes, or success stories into your content to make it more engaging.

3. Audience Engagement: Keeping Their Attention from Start to Finish

Even the best content won’t matter if your audience loses interest. Strong presentation skills include the ability to keep your audience engaged throughout your talk.

Using techniques like asking questions, incorporating interactive elements, and responding to audience feedback.

During your presentation, periodically check in with your audience. Use polls, ask questions, or invite them to share their thoughts, keeping the session dynamic and interactive.

4. Body Language: Conveying Confidence and Authority

Non-verbal communication plays a crucial role in how your message is received. Your posture, gestures, and facial expressions can either enhance or detract from your message.

Using open body language, maintaining eye contact, and leveraging gestures to emphasize key points.

Practice presenting in front of a mirror or record yourself. Pay attention to your posture, hand movements, and facial expressions. Aim for a confident stance with controlled, purposeful gestures.

5. Adaptability: Adjusting on the Fly

Even the most carefully planned presentations can run into unexpected issues. Being adaptable allows you to handle disruptions, audience questions, or technical glitches with composure.

Thinking on your feet and modifying your approach based on audience reactions or unforeseen circumstances.

Prepare backup plans for potential issues and practice scenarios where things go off-script. Stay flexible and be ready to shift your focus if necessary.

6. Visual Design: Enhancing Your Message with Compelling Visuals

Visual aids, when used correctly, can significantly enhance your presentation. Good presentation skills include designing slides and other visuals that are clear, appealing, and support your message.

Creating slides that highlight key points without overwhelming your audience.

Use tools like Canva or PowerPoint to design clean, minimalist slides. Stick to key visuals and avoid cluttering your presentation with too much text or overly complex graphics.

7. Time Management: Staying On Track and Respecting Your Audience’s Time

Effective time management ensures that you cover all your content without running over or rushing through important points.

Pacing your presentation to fit within the allotted time while delivering all key information.

Rehearse with a timer to refine your pacing. Plan buffer time for questions or discussions, and be prepared to adjust your delivery based on real-time conditions.

8. Handling Questions and Feedback: Navigating Interactions with Ease

Q&A sessions or spontaneous audience questions are common in most presentations. Handling these interactions gracefully is a critical skill.

Listening carefully, responding clearly, and managing difficult or unexpected questions professionally.

Prepare for likely questions in advance. Practice maintaining your composure when addressing challenging or unexpected queries, and always keep your responses respectful and concise.

Mastering these presentation skills takes practice, but they are essential for anyone looking to deliver impactful presentations consistently. Whether you’re presenting to a small group of colleagues or addressing a large audience, honing these skills will help you communicate your ideas effectively, engage your listeners, and leave a lasting positive impression.

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Blog Marketing How To Start a Presentation: 15 Ways to Set the Stage

How To Start a Presentation: 15 Ways to Set the Stage

Written by: Krystle Wong Jul 25, 2023

How To Start A Presentation

The opening moments of your presentation hold immense power – it’s your opportunity to make a lasting impression and captivate your audience. 

A strong presentation start acts as a beacon, cutting through the noise and instantly capturing the attention of your listeners. With so much content vying for their focus, a captivating opening ensures that your message stands out and resonates with your audience.

Whether you’re a startup business owner pitching a brilliant idea, a seasoned presenter delivering a persuasive talk or an expert sharing your experience, the start of your presentation can make all the difference. But don’t fret — I’ve got you covered with 15 electrifying ways to kickstart your presentation. 

The presentation introduction examples in this article cover everything from self-introduction to how to start a group presentation, building anticipation that leaves the audience eager to delve into the depths of your topic.

Click to jump ahead:

How to start a presentation introduction

15 ways to start a presentation and captivate your audience, common mistakes to avoid in the opening of a presentation, faqs on how to start a presentation, captivate the audience from the get-go.

how to give formal presentation

Presentations can be scary, I know. But even if stage fright hits, you can always fall back on a simple strategy.

Just take a deep breath, introduce yourself and briefly explain the topic of your presentation.

To grab attention at the start, try this opening line: Hello everyone. I am so glad you could join me today. I’m very excited about today’s topic. I’m [Your Name] and I’ll be talking about [Presentation Topic]. Raise your hand if you’ve ever felt overwhelmed by [Challenge related to your topic]. Many of us might have faced challenges with [Challenge related to your topic]. Today, we’ll explore some strategies that’ll help us [Solution that you’re presenting].

Regardless of your mode of presentation , crafting an engaging introduction sets the stage for a memorable presentation.

Let’s dive into some key tips for how to start a presentation speech to help you nail the art of starting with a bang:

Understand your audience

The key to an engaging introduction is to know your audience inside out and give your audience what they want. Tailor your opening to resonate with their specific interests, needs and expectations. Consider what will captivate them and how you can make your presentation relevant to their lives or work.

Use a compelling hook

Grab the audience’s attention from the get-go with a compelling hook. Whether it’s a thought-provoking question, a surprising fact or a gripping story, a powerful opening will immediately pique their curiosity and keep them invested in what you have to say.

how to give formal presentation

State your purpose

Be crystal clear about your subject matter and the purpose of your presentation. In just a few sentences, communicate the main objectives and the value your audience will gain from listening to you. Let them know upfront what to expect and they’ll be more likely to stay engaged throughout.

Introduce yourself and your team

Give a self introduction about who you are such as your job title to establish credibility and rapport with the audience.

Some creative ways to introduce yourself in a presentation would be by sharing a brief and engaging personal story that connects to your topic or the theme of your presentation. This approach instantly makes you relatable and captures the audience’s attention.

Now, let’s talk about — how to introduce team members in a presentation. Before introducing each team member, briefly explain their role or contribution to the project or presentation. This gives the audience an understanding of their relevance and expertise.

Group presentations are also a breeze with the help of Venngage. Our in-editor collaboration tools allow you to edit presentations side by side in real-time. That way, you can seamlessly hare your design with the team for input and make sure everyone is on track. 

Maintain enthusiasm

Enthusiasm is contagious! Keep the energy levels up throughout your introduction, conveying a positive and upbeat tone. A vibrant and welcoming atmosphere sets the stage for an exciting presentation and keeps the audience eager to hear more.

Before you think about how to present a topic, think about how to design impactful slides that can leave a lasting impression on the audience. Here are 120+ presentation ideas , design tips, and examples to help you create an awesome slide deck for your next presentation.

Captivating your audience from the get-go is the key to a successful presentation. Whether you’re a seasoned speaker or a novice taking the stage for the first time, the opening of your presentation sets the tone for the entire talk. 

So, let’s get ready to dive into the 15 most creative ways to start a presentation. I promise you these presentation introduction ideas will captivate your audience, leaving them hanging on your every word.

Grab-attention immediately

Ask a thought-provoking question.

Get the audience’s wheels turning by throwing them a thought-provoking question right out of the gate. Make them ponder, wonder and engage their critical thinking muscles from the very start.

Share a surprising statistic or fact

Brace yourself for some wide eyes and dropped jaws! Open your presentation with a jaw-dropping statistic or a mind-blowing fact that’s directly related to your topic. Nothing captures attention like a good ol’ dose of shock and awe.

how to give formal presentation

State a bold statement or challenge

Ready to shake things up? Kick off with a bold and daring statement that sets the stage for your presentation’s epic journey. Boldness has a way of making ears perk up and eyes widen in anticipation!

Engage with a poll or interactive activity

Turn the audience from passive listeners to active participants by kicking off with a fun poll or interactive activity. Get them on their feet, or rather — their fingertips, right from the start!

Venngage’s user-friendly drag-and-drop editor allows you to easily transform your slides into an interactive presentation . Create clickable buttons or navigation elements within your presentation to guide your audience to different sections or external resources. 

Enhance engagement by incorporating videos or audio clips directly into your presentation. Venngage supports video and audio embedding, which can add depth to your content.

how to give formal presentation

Begin with an opening phrase that captures attention

Use opening phrases that can help you create a strong connection with your audience and make them eager to hear more about what you have to say. Remember to be confident, enthusiastic and authentic in your delivery to maximize the impact of your presentation.

Here are some effective presentation starting words and phrases that can help you grab your audience’s attention and set the stage for a captivating presentation:

  • “Imagine…”
  • “Picture this…”
  • “Did you know that…”
  • “Have you ever wondered…”
  • “In this presentation, we’ll explore…”
  • “Let’s dive right in and discover…”
  • “I’m excited to share with you…”
  • “I have a confession to make…”
  • “I want to start by telling you a story…”
  • “Before we begin, let’s consider…”
  • “Have you ever faced the challenge of…”
  • “We all know that…”
  • “This is a topic close to my heart because…”
  • “Over the next [minutes/hours], we’ll cover…”
  • “I invite you to journey with me through…”

Build connection and credibility

Begin with a personal connection .

Share a real-life experience or a special connection to the topic at hand. This simple act of opening up creates an instant bond with the audience, turning them into your biggest cheerleaders.

Having the team share their personal experiences is also a good group presentation introduction approach. Team members can share their own stories that are related to the topic to create an emotional connection with your audience. 

how to give formal presentation

Tell a relevant story

Start your presentation with a riveting story that hooks your audience and relates to your main message. Stories have a magical way of captivating hearts and minds. Organize your slides in a clear and sequential manner and use visuals that complement your narrative and evoke emotions to engage the audience.

With Venngage, you have access to a vast library of high-quality and captivating stock photography, offering thousands of options to enrich your presentations. The best part? It’s entirely free! Elevate your visual storytelling with stunning images that complement your content, captivate your audience and add a professional touch to your presentation. 

Venngage Stock Photo Library

Use a powerful quote

Sometimes, all you need is some wise words to work wonders. Begin with a powerful quote from a legendary figure that perfectly fits your presentation’s theme — a dose of inspiration sets the stage for an epic journey.

Build anticipation

Provide a brief outline.

Here’s a good introduction for presentation example if you’re giving a speech at a conference. For longer presentations or conferences with multiple speakers especially, providing an outline helps the audience stay focused on the key takeaways. That way, you can better manage your time and ensure that you cover all the key points without rushing or running out of time.

Pose a problem and offer a solution

A great idea on how to start a business presentation is to start by presenting a problem and offering a well-thought-out solution. By addressing their pain points and showcasing your solution, you’ll capture their interest and set the stage for a compelling and successful presentation.

Back up your solution with data, research, or case studies that demonstrate its effectiveness. This can also be a good reporting introduction example that adds credibility to your proposal.

Preparing a pitch deck can be a daunting task but fret not. This guide on the 30+ best pitch deck tips and examples has everything you need to bring on new business partners and win new client contracts. Alternatively, you can also get started by customizing one of our professional pitch deck templates for free. 

how to give formal presentation

Incite curiosity in the audience

Utilize visuals or props.

Capture your audience’s gaze by whipping out captivating visuals or props that add an exciting touch to your subject. A well-placed prop or a stunning visual can make your presentation pop like a fireworks show!

That said, you maybe wondering — how can I make my presentation more attractive.  A well-designed presentation background instantly captures the audience’s attention and creates a positive first impression. Here are 15 presentation background examples to keep the audience awake to help you get inspired. 

Use humor or wit

Sprinkle some humor and wit to spice things up. Cracking a clever joke or throwing in a witty remark can break the ice and create a positively charged atmosphere. If you’re cracking your head on how to start a group presentation, humor is a great way to start a presentation speech. 

Get your team members involved in the fun to create a collaborative and enjoyable experience for everyone. Laughter is the perfect way to break the ice and set a positive tone for your presentation!

how to give formal presentation

Invoke emotion

Get those heartstrings tugging! Start with a heartfelt story or example that stirs up emotions and connects with your audience on a personal level. Emotion is the secret sauce to a memorable presentation.

Aside from getting creative with your introduction, a well-crafted and creative presentation can boost your confidence as a presenter. Browse our catalog of creative presentation templates and get started right away!

Use a dramatic pause

A great group presentation example is to start with a powerful moment of silence, like a magician about to reveal their greatest trick. After introducing your team, allow a brief moment of silence. Hold the pause for a few seconds, making it feel deliberate and purposeful. This builds anticipation and curiosity among the audience.

Pique their interest

Share a fun fact or anecdote.

Time for a little fun and games! Kick-off with a lighthearted or fascinating fact that’ll make the audience go, “Wow, really? Tell me more!” A sprinkle of amusement sets the stage for an entertaining ride.

While an introduction for a presentation sets the tone for your speech, a good slide complements your spoken words, helping the audience better understand and remember your message. Check out these 12 best presentation software for 2023 that can aid your next presentation. 

how to give formal presentation

The opening moments of a presentation can make or break your entire talk. It’s your chance to grab your audience’s attention, set the tone, and lay the foundation for a successful presentation. However, there are some common pitfalls that speakers often fall into when starting their presentations. 

Starting with Apologies

It might be tempting to start with a preemptive apology, especially if you’re feeling nervous or unsure about your presentation. However, beginning with unnecessary apologies or self-deprecating remarks sets a negative tone right from the start. Instead of exuding confidence and credibility, you’re unintentionally undermining yourself and your message. 

Reading from Slides

One of the most common blunders in the opening of a PowerPoint presentation is reading directly from your slides or script. While it’s crucial to have a well-structured outline, reciting word-for-word can lead to disengagement and boredom among your audience. Maintain eye contact and connect with your listeners as you speak. Your slides should complement your words, not replace them.

how to give formal presentation

Overwhelming with Information

In the excitement to impress, some presenters bombard their audience with too much information right at the beginning.

Instead of overloading the audience with a sea of data, statistics or technical details that can quickly lead to confusion and disinterest, visualize your data with the help of Venngage. Choose an infographic template that best suits the type of data you want to visualize. Venngage offers a variety of pre-designed templates for charts, graphs, infographics and more.

Venngage Infographics Templates

Ignoring the Audience

It’s easy to get caught up in the content and forget about the people in front of you. Don’t overlook the importance of acknowledging the audience and building a connection with them. Greet them warmly, make eye contact and maintain body language to show genuine interest in their presence. Engage the audience early on by asking a show of hands question or encourage audience participation. 

Lack of Clarity

Your audience should know exactly what to expect from your presentation. Starting with a vague or unclear opening leaves them guessing about the purpose and direction of your talk. Clearly communicate the topic and objectives of your presentation right from the beginning. This sets the stage for a focused and coherent message that resonates with your audience.

Simplicity makes it easier for the audience to understand and retain the information presented. Check out our gallery of simple presentation templates to keep your opening concise and relevant. 

how to give formal presentation

Skipping the Hook

The opening of your presentation is the perfect opportunity to hook your audience’s attention and keep them engaged. However, some presenters overlook this crucial aspect and dive straight into the content without any intrigue. Craft an attention-grabbing hook that sparks curiosity, poses a thought-provoking question or shares an interesting fact. A compelling opening is like the key that unlocks your audience’s receptivity to the rest of your presentation.

Now that you’ve got the gist of how to introduce a presentation, further brush up your speech with these tips on how to make a persuasive presentation and how to improve your presentation skills to create an engaging presentation . 

how to give formal presentation

How can I overcome nervousness at the beginning of a presentation?

To overcome nervousness at the beginning of a presentation, take deep breaths, practice beforehand, and focus on connecting with your audience rather than worrying about yourself.

How long should the opening of a presentation be?

The opening of a presentation should typically be brief, lasting around 1 to 3 minutes, to grab the audience’s attention and set the tone for the rest of the talk.

Should I memorize my presentation’s opening lines?

While it’s helpful to know your opening lines, it’s better to understand the key points and flow naturally to maintain authenticity and flexibility during the presentation.

Should I use slides during the opening of my presentation?

Using slides sparingly during the opening can enhance the message, but avoid overwhelming the audience with too much information early on.

How do I transition smoothly from the opening to the main content of my presentation?

Transition smoothly from the opening to the main content by providing a clear and concise outline of what’s to come, signaling the shift and maintaining a logical flow between topics.

Just as a captivating opening draws your audience in, creating a well-crafted presentation closing has the power to leave a lasting impression. Wrap up in style with these 10 ways to end a presentation .

Presenting virtually? Check out these tips on how to ace your next online presentation . 

Captivating your audience from the very beginning is crucial for a successful presentation. The first few moments of your talk can set the tone and determine whether your audience remains engaged throughout or loses interest. 

Start with a compelling opening that grabs their attention. You can use a thought-provoking question, a surprising statistic or a powerful quote to pique their curiosity. Alternatively, storytelling can be a potent tool to draw them into your narrative. It’s essential to establish a personal connection early on, whether by sharing a relatable experience or expressing empathy towards their needs and interests.

Lastly, be mindful of your body language and vocal delivery. A confident and engaging speaker can captivate an audience, so make eye contact, use appropriate gestures and vary your tone to convey passion and sincerity.

In conclusion, captivating your audience from the very beginning requires thoughtful preparation, engaging content and a confident delivery. With Venngage’s customizable templates, you can adapt your presentation to suit the preferences and interests of your specific audience, ensuring maximum engagement. Go on and get started today!

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The latest language learning tips, resources, and content from oxford university press., useful phrases for giving a presentation in english.

  • by Oxford University Press ELT
  • Posted on April 21, 2023 February 2, 2024

how to give formal presentation

Giving a presentation in English can be challenging, but with these helpful phrases, you can feel confident and ready to make a good presentation in English. 

Starting your presentation

So how to start a presentation in English? Begin by saying hello and welcoming everyone. You can also thank the audience for being there with you. 

The beginning of the presentation is one of the most important parts because you need to make sure your audience is interested from the start. 

You could tell a short story, give a fact, or simply tell the audience a little bit about yourself, e.g. ‘ Let me start by telling you a little bit about myself …’ 

Then, introduce what your presentation is about by giving an opening statement or an overview of your session. For example, ‘Today, I am going to talk to you about …’ or, ‘Today, we’ll be looking at/focusing on …’. 

You can also tell the audience, ‘ If you have any questions, please raise your hand and I’ll be happy to answer them’ … or ‘ We’ll have time at the end for questions.’

Presenting the topic

When you get into the main part of giving your presentation in English, remember that what you’re saying to your audience is new information. Speak slowly, organise your ideas, and make sure your pronunciation is clear. You can learn more about boosting your pronunciation here . 

Use expressions to order your ideas and introduce new ones. You can use words and phrases to sequence like, firstly/first of all, secondly, then, next, following this, and lastly/finally. 

If you want to introduce the opposite point of view, you can use language like however, on the other hand, contrary to this and then again. 

It’s a good idea to link what you are saying back to previous things you have said. This shows you have a well-organised presentation and also helps keep people engaged. For example, ‘as I said previously/at the beginning …’, ‘as you may remember’ and ‘this relates to what I said about ….’

Highlighting information during your talk 

When you are giving a presentation in English, you might want to highlight a particular piece of information or something that’s important. You can use phrases such as ‘Let’s focus on …’, ‘I want to highlight …’,   ‘Pay attention to …’, ‘Let’s look at …’, ‘I want to briefly address …’, or ‘Now, let’s discuss ….’ You can use these phrases after your sequencing words to help you with your structure. 

You can also highlight information by asking your audience their opinion of what you are saying or having them engage with the presentation in some way. For example, you could ask a question and have the audience raise their hands if they agree, or disagree, or if you want to find out how many of them have experience with the situation you’re discussing. Asking questions is a good way to make sure you still have the audience’s attention after you’ve been speaking for a while.

You can also highlight information on your visuals if you’re using them. Use bright, impactful pictures and colours, and don’t include too much writing on your slides.  

Finalising the talk 

At the end of the presentation, you should summarise your talk and remind the audience of the things you have discussed, and the new information you have given them. You can say things like ‘In summary, we have looked at …’, ‘I’d like to finish by …’, and ‘We’re coming to the end of the presentation. We’ve discussed …’. 

You can then ask the audience for any questions you haven’t already answered. 

What are your experiences of giving a presentation in English? Do you have any other tips to add? Share below!

Billie Jago is an ELT writer and teacher trainer, specialising in digital & assessments. She is the founder of the professional development podcast ELTcpd and co-founder of the digital ELT content agency, otterelt .

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Author: Oxford University Press ELT

Every year we help millions of people around the world to learn English. As a department of the University of Oxford, we further the University’s objective of excellence in education by publishing proven and tested language learning books, eBooks, learning materials, and educational technologies. View all posts by Oxford University Press ELT

before You start your presentation ,try please to mention the time duration . sometimes people should be informed so that we can take a coffe break or cigarettes break in order to make evry one happy with the topics

Here is the tip I would add according to my experience :

end your presentation on a positive note, for example with a funny sentence /image /meme / an inspirational quote, in short something that will make your talk pleasant to remember.

Valentina T.

You need to chill out and show calmness and confidence. You should rehearse your presentation on the stage some time before its previously stated time.

Clear, cogent & commanding. Thanks.

I think to get better respond to presentation you can do some mistakes in it and then explain it the end or in the next presentation. Because if anyone would like to learn something also should show involvement.

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How to create a Powerpoint Presentation

powerpoint best practices slide sorter view windows laptop

Powerpoint presentations are a great way to share information with a team, but making them is a skillset in its own right. We've got guides on general Powerpoint use , but if you're keen to just get started making a slideshow right now, this is the way.

How to create a Powerpoint presentation

How to build your first slide, how to add more slides to a powerpoint presentation, how to make an awesome slideshow presentation.

Here's how to make a Powerpoint presentation.

What You Need

Powerpoint or Microsoft 365 subscription

The first step in building your fancy slideshow is to create the presentation itself. Here's how to do it.

Step 1: Install Powerpoint (as part of Microsoft 365 ) if you haven't already, then open the app up.

Step 2: The home screen will give you a range of options for selecting templates and premade presentations to give you a great starting-off point. Select one of them if they're applicable. For even more options, select the New tab from the left-hand menu.

Alternatively, if you want to start from a blank canvas, select Blank presentation.

Step 3: From there, it's a good idea to name and save the presentation so you can come back to it later. Select File > Save or* Save As*, then name the file on the right, choose a location for it, and select Save .

Step 1: Your first slide will automatically have text fields for a title and subtitle. If you want to have that on your first slide, select them, then type in what you want them to read. You can also click and drag them around, or resize them using your mouse.

Hover your mouse over the white circles, then click and drag them to resize the box. Alternatively, select the rotational arrows near the corners of the box, to rotate it.

If you don't want those text fields, select their boundary individually and press the Delete key to remove them.

Step 2: If you want to add more text to this slide (or any others in the future), select the Insert tab, then select Text box. Click on the slide where you want the box to appear, then use your mouse to drag the box to the desired shape.

Then click the box and type in what you want that text box to say. The contextual home menu will automatically adjust to give you quick access to font choices and other text style options.

You can access more detailed text formatting options by selecting the Format tab. There you'll find options for changing text coloring, its outline, and any text effects you want to use.

Step 3: To add pictures to your slideshow, select the Insert tab, then select Pictures in the top-left. You'll then have the option to insert an image from your local PC, a selection of stock images, or a range of online images.

Step 4: You can also freehand draw or annotate your slides, using the Draw tab, or alter the entire theme of the slideshow by selecting Design.

To add a new slide to your presentation, select the Insert tab at the top of the screen, then select New slide on the left. Then choose the type of slide you want. You can have a blank slide to do it all yourself, or you can get a headstart on its design by copying a previous slide, using the same theme as another part of your presentation, or having a predefined layout.

Want even more tips on making a great slideshow? We've got you covered. Check out our guide on how to use Microsoft Powerpoint , for all the most important tips.

We've also got a guide for more tips and tricks for making engaging and attractive slides .

Editors’ Recommendations

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Jon Martindale

While PowerPoint is widely used to develop presentations, using Google Slides has become a popular alternative. Part of what makes it so popular is that it's free to use, as is other Google software such as Google Docs and Google Sheets – which is a stark contrast to the premium price you'll pay for Microsoft Office and PowerPoint.

Even if you know how to use Microsoft PowerPoint, you might want to jump ship to Slides, and Google makes it easy to do so. In fact, it takes little more than a few clicks to convert a PowerPoint to Google Slides. Whether you need to change the format for a coworker or want to permanently switch to the free platform, here's a look at how to convert your PowerPoint into a Google Slides presentation.

We all know that Microsoft’s PowerPoint software has been a presentations staple for a few decades now. And whether you only used it in school once or twice, or you use it for work on a daily basis, there’s always something new to learn about the classic Microsoft platform.

Even if you know how to use PowerPoint, did you know that you can embed videos in your presentations?

Creating a successful slideshow is no small task. So, if you’re new to Microsoft PowerPoint, you’ll need to familiarize yourself with the features and tools you need to build a presentation.

We’ll guide you through the process of creating a PowerPoint slideshow by adding slides and elements as well as how to present the show when you finish. These basics are just what you need as a beginner and should get you off to a terrific start with PowerPoint.

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    Highlighting information during your talk. When you are giving a presentation in English, you might want to highlight a particular piece of information or something that's important. You can use phrases such as 'Let's focus on …', 'I want to highlight …', 'Pay attention to …', 'Let's look at …', 'I want to ...

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