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Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

• Informative
• Persuasive 
• Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

• Team briefings presentation 
• Annual stakeholder report 
• Quarterly business reviews
• Business portfolio presentation
• Business plan presentation
• Project presentation

Helpful templates from SlideModel:

• Business plan PowerPoint template
• Business review PowerPoint template
• Project proposal PowerPoint template
• Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

• Pitch deck/investor presentations
• Sales presentation  
• Business case presentation 
• Free business proposal presentation
• Business proposal PowerPoint template
• Pitch deck PowerPoint template
• Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

• Roadmap presentation
• Project vision presentation 
• After Action Review presentation 
• Standard operating procedure (SOP) PowerPoint template 
• Strategy map PowerPoint template 
• After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

• Introductory slide 
• Agenda/purpose slide
• Main information or Content slides
• Key Takeaways slides
• Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

• Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
• Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
• Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

• The topic of your presentation — a one-sentence overview is enough. 
• Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
• Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

• Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
• Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
• Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

• “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
• “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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30 Presentation Design Ideas & Tips to Impress Your Audience in 2022

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By Iveta Pavlova

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Update March 2022: Fixed broken links and added new presentation design idea examples

PowerPoint and its alternatives are multifunctional tools that serve a wide variety of purposes for both marketers and non-marketers. The popular software for presentation design holds unlimited powers of influence, as long you know how to use it right.

Today we’ll share valuable presentation design ideas and tips, so you can make the most out of your presentation. Before moving on to the actual design process, put your ideas on paper. This will help you clear up your concept and is crucial for building a high-quality presentation. Now, let’s begin!

1. Make Sure Your Eye-Catching Visuals Don’t Steal the Spotlight

The design of a presentation is supposed to support your information in more than one way. Overlooking your presentation design means throwing away all of your efforts to prepare a presentation in the first place. No matter the topic, you need to convey value. This means you need to make your presentation eye-catchy but try not to let your visuals steal the spotlight from the information itself.

• Presentation: Digital 2020 Global Digital Overview (January 2020) v01 by DataReportal

2. Go Simple and Witty

Simplicity is a highly advocated practice simply because it gives results. Now, there are simple and boring presentations, and there are simple and witty ones. The second one will win your audience to your side.

• Presentation: Marco Gold Standard by MarcoTechnologies

3. Prioritize Clarity Over Complexity

Push the boundaries but not too far. Obviously, clarity is a factor that definitely works in favor of your presentation’s success. A familiar pattern is a better approach than presenting the information in a completely new arrangement.

• Presentation: 10 Things your Audience Hates About your Presentation by Stinson

4. Turn your Presentation Design into a Story

We all know that design can provoke powerful emotions. But do you know which technique provokes even a stronger emotion? That’s right, stories. Use this double power for your presentation to influence your audience on a deeper level.

• Presentation: Apple Inc Case Study by Shail Daswani

5. Don’t Underestimate Power of Pop Culture References

Use the power of association to your advantage. When people connect new information with things they already know, they are more inclined to listen to you and accept your message.

• Presentation: The Art of the Presentation by Jeffrey Stevens

6. Leverage the Power of Whitespace

This is a blank space left between design elements in the composition. It is a great tool when you want to make a point and focus the viewer’s attention on a particular part of the design.

7. Apply the Rule of Thirds

3 stages, 3 steps, 3 points, 3 ideas… People tend to accept, understand and memorize these things better if they are narrowed down to 3. The audience simply loves this number, so all that’s left for you is to make the best out of this rule.

• Presentation: Achieving digital maturity: Adapting your company to a changing world from Deloitte United States

8. Use Minimum Text In Your Slides

A presentation design is created in order to help the presenter communicate certain information. Moreover, a presentation in front of an audience is meant to be listened to, and not read. This is why some professionals advise not to use more than 6 words per slide. Use more visual content, instead.

• Presentation: How to think like a startup by Loic Le Meur

9. Don’t Forget the Mobile Users

Mind this tip when designing a presentation that will also be watched on mobile devices. Big sections of text in presentation design are hard to read on small screens.

• Presentation: How to Master Difficult Conversations at Work – Leader’s Guide by Piktochart

10. Match the Presentation Design with the Topic

The topic of the presentation often dictates the theme of the design. For instance, a wedding-themed presentation suggests a soft, romantic color scheme, a business presentation is often designed in brand colors, etc.

• Presentation: How To Have Your Dream Wedding Without Burying Your Budget by DesignMantic

You’d probably like to learn  4 Invaluable Presentation Design Tips You Wish You Knew Earlier

11. Use Semi-Transparent Gradient Graphs

Different tools are used to present data. However, presenting it in a visually appealing way will bring more positives for you. Semi-transparency and partial overlapping are super trendy when it comes to presenting graphs. Choose different colors complementing each other, and apply semi-transparency increasing to the top.

• Presentation: Achieving digital maturity: Adapting your company to a changing world by Deloitte United States

12. Be Trendy with Gradient Overlays

Gradients and color transitions are still trendy. This means you can use them bravely in all of your designs including presentation design. White text on top works amazing for this kind of overlay.

• Presentation: 10 Insightful Quotes On Designing A Better Customer Experience by Yuan Wang

13. Use a Partial Overlay to Put an Accent

We already established that white lettering goes well with a colored semi-transparent background. Another technique is to use this background as an element and not a full background, so you can draw the eye to a certain area.

• Presentation: 500 Demo Day Batch 19: Gluwa by 500 Startups

14. Use Brand Colors

Choosing a presentation design style according to your brand is a smart move. This way, you will certainly differentiate your work from other presentations. Also, it’s wise to include your business’s branding – your logo in all of your slides.

• Presentation: How to Market your Charity in the Digital Age by Michael Horton

15. Try Bright Colors

Bright colors still rule the web in 2022, so there will be a lot of them in presentation design, as well. With these colors, it’s more than easy to catch the attention and make a statement. Combine them with 3D or flat illustrations and flattering text color (white works amazing) to make the presentation design pleasant for the eye.

16. Choose One Popping Color

If you want to keep the vibe of the bright colors but still make the presentation design elegant and classy, use just one popping color (it can be even neon) over a black-and-white themed background (or simply over muted colors).

• Presentation: 24 Design Tips from Real Designers by Edahn Small

17. Try Sticking to Black and White

Going black-and-white has always been trendy. This look can provoke a variety of moods depending on how you use it. The Black and white duo provokes nostalgia, drama, mystery. But it could also make your concept look elegant and simple.

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18. Use Trendy Pantone Colors

This presentation uses the Ultra Violet Pantone color of the year 2018 , but you can go with any annual Pantone color to vibe with the current. Now is the time to try Very Peri Color of the year 2022 .

• Presentation: Top Productivity Working Hacks by Jan Rezab

19. Use Simple Outline Illustrations to Explain a Concept

Using illustrations instead of pictures can help you emphasize a point. Illustrations are great conceptual tools, so when it comes to presenting, they can help you get your message across with ease. Flat outline illustrations, on the other hand, are simplistic enough to explain a concept and attractive enough to catch the viewer’s attention in a presentation design.

20. Flat Illustrations are Always a Good Choice

Flat has been the king of illustration in the graphic design world for so long, that we can’t make this list without it. The multifunctional simplistic shapes make this style suitable for both icons and conceptual illustrations in a presentation design.

• Presentation: The 12 Characteristics Of A Horrible Boss by Debra Ulrich

21. Mix Styles

You don’t have to limit yourself to using only one style throughout the whole presentation. Feel free to combine gradients with flats, outlines, and other styles to achieve a more attention-grabbing look.

• Presentation: 5 Storytelling Lessons From Superhero Stories by HighSpark | Visual Storytelling Agency

22. Use Art Illustrations

A fully illustrated slide is a move that pushes the boundaries of the ordinary presentation design. This approach, especially used as an opening slide, will certainly nail your audience’s attention from the very beginning, so it’s worth giving it a shot.

• Presentation:  Achieving digital maturity: Adapting your company to a changing world by Deloitte United States

23. Try Modern Low-Poly Illustrations

Low-poly is a style of illustration that has become modern in recent years. The style brings a futuristic vibe and makes the design look edgy. This style can be applied to the presentation design elements or even the background for a bolder look.

• Presentation: One Point Per Slide – Why It’s Important and How to Do It by Stinson

24. Use Geometric Shapes

Geometric shapes can totally make a design look modern, elegant, and more interesting. Whether circles, triangles, diamonds, or else, geometric shapes provide a wide field for experimenting. This means your opportunities are endless and the result could be an absolutely unique presentation design.

• Presentation: Designing For Emails: 8 Hacks To Design Emails That Are Eagerly Awaited by DesignMantic

25. Give Each Concept a Different Color

Colors are a perfect way to distinguish different ideas and concepts. Plus, they help the audience follow your thought more easily. Distinguishing your ideas from each other by using colors is a great way to focus on different messages in the same presentation. Just make sure to keep the style consistent.

• Presentation: 125 Clickass Copywriting Tips by Barry Feldman

26. Try Creative Typography

You should absolutely step outside your comfort zone and experiment with attractive new ways of presenting your lettering.

• Presentation: 14 Inspiring Paul Rand Quotes! by DesignMantic

27. Try Unconventional Fonts

With the huge diversity of fonts available online, don’t be afraid to try out new looks. A new font stands out and makes the presentation design feel completely different.

• Presentation: GAME ON! Integrating Games and Simulations in the Classroom by Brian Housand

28. Use Numbers to Mark Progress

Numbers are a great way to help your audience keep track of your thoughts. They help you take the viewer through the whole process and they boost the clarity. Numbers also give the feeling of a step-by-step process. They can simplify any idea and make it easier to be understood. In the following example, each slide is a numbered step. This is a provenly effective practice but you can experiment with expanding each number over a few slides.

• Presentation: 21 Hottest Productivity Hacks for 2016 by HubSpot

29. ABC of Anything

The ABC is a cool way to make your audience follow a list. Unlike numbering which could be infinite, this type of alphabetical bulleting does have an end obviously.  This technique engages the viewer a lot because, first of all, the viewer sees something familiar – the alphabetical order. Secondly, people like the feeling of completion which helps them keep their interest till the end of the alphabet.

• Presentation: The ABC’s of Living a Healthy Life by Dr. Omer Hameed

30. Call to Action

Don’t be afraid to tell your audience what to do next. A CTA button is rewarding your efforts spent on the presentation.

• Presentation: 4 Biggest Challenges for Creative Teams by Wrike

Presentation design doesn’t have to be boring. These 30 presentation design ideas and tips will help you breathe life into your presentation and win your audience’s attention. You are welcome to share more ideas in the comments below, so we can discuss what works and what doesn’t. Happy designing!

You may also be interested to read these related articles:

• The Best Free PowerPoint Templates to Download in 2022
• How to Calm Down Before a Presentation: 10 Practical Tips and Techniques
• Top Graphic Design Trends 2022: Raising the Game

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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

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Blog Graphic Design 31 Powerpoint Presentation Design Tips, Ideas [with Examples]

31 Powerpoint Presentation Design Tips, Ideas [with Examples]

Written by: Sara McGuire May 03, 2023

What’s worse than sitting through a boring presentation? Being the one to deliver a boring presentation. Presentation templates to the rescue!

Say goodbye to typical, boring PowerPoint slides, too. Instead,  create a presentation that will make a lasting impression with presentation templates like this one to engage your audience:

Just so you know, some of our templates are free and some require a small monthly fee to use. Signing up to Venngage is always free.

In this post, I’ll show you how to create a presentation that will not only grab the attention of your audience but hold onto it as well.

This post will offer tips for creating different types of presentations , including:

• Pitch decks
• Elearning slides
• Class presentations
• Webinar presentations
• Marketing presentations

I’ll also give you design tips to customize our presentation templates.

Click to jump ahead:

• Dedicate each slide to only one topic
• Start with presentation templates
• Don’t overburden your slides with text
• Establish a visual hierarchy on your slides
• Pick a visual motif that runs throughout your presentation templates
• Visualize data using charts and infographics
• Create custom illustrations using icons to help tell stories
• Highlight important information using big, bold colorful text
• Alternate between different slide layouts to keep your audience engaged
• Add a progress tracker to your presentation slides
• Download your presentation as a PDF

The example above shows how you can customize our templates and export them directly to PowerPoint. Click any of the presentation templates on this page, sign up for free and you’ll enter Venngage’s online presentation maker tool. It’s a drag and drop editor that anyone can use.

Design a presentation that engages your audience

Think about the last boring presentation you sat through:

• What did the slides look like?
• Did they have a bland color scheme?
• Were there too many points (or worse, paragraphs) crammed onto one slide?
• Were the charts and diagrams clunky and hard to understand?

When people see the same old boring PowerPoint themes, there’s a good chance they’re going to lose focus.

Rich media, like video, matters more than ever and there’s no better way to stand out than by creating creative and engaging visual content . If you want to really capture your audience’s attention, you need to design creative presentations , like this one:

That means incorporating eye-catching images, effective data visualizations, and bold typography into your slide decks.

This onboarding presentation, for example, strategically uses bright icons and illustrations to make the material more engaging. This is especially important when presenting to new hires, who are likely dealing with information overload on their first day. 

In this particular case, a more visual approach is not necessarily a matter of aesthetic preference, but a decision that can make your presentations more likely to stick. Pro Tip: Venngage has over 40,000 icons and illustrations you can use to spice up your presentations!

Need something more geared towards speaking? Our keynote presentation templates are all the rage.

11 tips to hold your audience’s attention

Many Venngage users have mentioned that they’re always looking for ways to make presentations more engaging. But most of them don’t have any formal design experience.

If you’re in the same boat, don’t worry–this guide is for you. You can also check out this video for all the highlights:

Here are my top tips for designing a presentation with impact:

1. Dedicate each slide to only one topic

Just as it’s important for your slides to not be cluttered, it’s also important for your slides to be cohesive.

Keep each slide focused on just one topic. The topic of each slide should be clearly stated in the slide title.

For example, this presentation template covers different ways to be creative. Each individual slide covers one approach:

This simple, straightforward slide pattern will help the audience follow along without any confusion.

Or take this presentation template that introduces some of this year’s biggest business trends. Rather than listing multiple trends on one slide, each trend is fleshed out in its own slide:

As a presenter, keeping your slide topics organized will help you organize your thoughts as well. Each new slide will signal a new topic.

2. Start with presentation templates

Before jumping into the other tips, let’s set the foundation.

You’ve decided to create something a little more interesting than a standard PowerPoint theme–good on you! But that doesn’t mean you have to start completely from scratch.

Instead, you can give yourself a head start by using creative presentation templates, like this one:

Or this one:

While most PowerPoint themes are fairly limited in how much you can customize them, freeform presentation templates will give you the freedom to alter the design as much as you want.

For example, let’s take this template:

I used Venngage’s My Brand Kit tool to efficiently apply our brand color palette to the Uber template in one click:

There are a ton of creative presentation templates. You can take a look at them in our presentations templates library .

Cool? Now let’s talk presentation design.

3. Don’t overburden your slides with text

Even if you decide to ignore most of the other tips in this guide, don’t skip over this one. This is presentation design 101.

When you flip to a slide covered wall-to-wall with text, there’s a good chance your audience is going to think:

• I don’t want to read all of that.
• This presenter isn’t well-prepared.

In fact, a study published in Business and Professional Communication Quarterly found that anxious presenters tended to use more text on their slides, usually because they used their slides as speaking notes.

Instead of using a bunch of text, look for ways to present information visually charts and infographics .

For example, this slide template uses brief text and some simple icons to summarize the presentation :

This startup pitch deck makes use of evocative images, icons and big text to help present its ideas:

4. Establish a visual hierarchy on your slides

When you flip to a new slide, your audience will be seeing it for the first time. Their eyes are going to naturally be drawn whatever the focal point on the page is.

The focal point is the most dominant area on your slide–the point that draws the most attention.

You can create a hierarchy of information on your slide by making the most important information the focal point of your slide. In most cases, the focal point will be the slide title, or a particular visual, or an important phrase or number.

There are a few ways you can create a visual hierarchy on your slides.

You can bold important phrases, like the word “Facebook” in this slide:

Icons also help to establish a reading order. They draw your eye from point to point. Placing icons beside headers and important points will make them stand out from the other information on the slide.

Icons can also be used to indicate where a new point begins:

Color selection can also be used to establish a visual hierarchy. Take a look at how the colorful blocks in this slide help to make the slide titles pop:

Your eyes are drawn first to the title text, then to the supporting information beside it.

5. Pick a visual motif that runs throughout your presentation templates

You can use visuals to pull your presentation design together and make it cohesive. Picking a visual motif will allow you to use consistent visuals throughout your presentation.

A visual motif is a repeated pattern, design, or image. In your presentation design, a motif can take many forms.

When it comes to infographic color selection , one of the simplest approaches is to use a consistent color motif (or color scheme). That could mean using one or two colors for all of your headers, background and borders.

For example, this presentation template uses two shades of purple for a modern design:

But combining different colors and patterns can also make for a more interesting design. For example, this presentation template uses a blue stripe motif to link the slides together visually:

You could also use a recurring shape or image, like the circle image frames in this presentation template:

Or you could use a motif that reflects the theme of your presentation. For example, this presentation template uses a recurring cloud motif throughout the presentation to reflect the “dream” theme of the brand:

This is a case where starting with a presentation template can really come in handy, because the template will already have a motif. Look for presentation templates with a motif that fits your topic and brand.

6. Visualize data using charts and infographics

Replacing text with visuals is one of the best ways to prevent your slide design from becoming cluttered. Charts and infographics present information in an engaging, digestible way.

I won’t go into too much detail here about what types of charts you should use for what data. We’ve got an in-depth guide to picking charts for that.

But I’ll give you a few ideas for some types of charts and infographics that work well in presentations.

Related : How to Make Better Infographics for PowerPoint

If you want to visualize steps in a process, the history of something, or a roadmap, use a timeline.

This slide template uses a simple timeline with complementary icons to emphasize each date:

To compare amounts or sizes, a bubble chart can help drive the point home:

Learn how to customize this template:

To create an infographic for geographic and demographic information , a map can make a big impact on your audience:

A classic pie chart or bar graph should be easily understood by your audience, provided you’re following  chart best practices .

This presentation template uses a bar graph, a pie chart and a line graph to show different metrics:

If you can, mix up the types of data visualizations you use. This will help prevent your audience from getting bored.

Those are just a few different ways you can use charts to visualize. For more ideas, check out our guide to picking the best charts for your data .

7. Create custom illustrations using icons to help tell stories

Custom illustrations are one of this year’s  biggest graphic design trends . They’re fun, quirky, and more exciting than a boring old stock photo.

Creating your own illustrations for social media graphics might seem like a costly and time-consuming undertaking. And it can be. But I’m going to offer you a hack:

Use icons to create illustrations.

You can arrange icons together to create a scene–like the pieces of a puzzle. (Venngage offers over 40,000 icons, so finding an image shouldn’t be too hard!) 

For example, this real estate presentation template uses icons to illustrate each real estate hack:

When picking ico ns or symbols for your illustrations , make sure that the icon style you use is consistent. For example, this presentation template uses line art icons for a scribbly youthful look:

For more ideas, read our guide to creating icon illustrations .

8. Highlight important information using big, bold colorful text

Returning to the idea or focal points on your slide: emphasize a key number or phrase when creating a persuasive presentation using big, bold text in a contrasting color.

This will communicate to your audience that if they take away one thing from your slide, it should be that piece of information.

For example, this presentation template uses bright colored font in several sizes larger than the rest of the text to emphasize important numbers on each slide:

But you could also pick one color to emphasize key information with. That way, your audience will catch on to the pattern and look for that color in upcoming slides.

Take a look at how this presentation uses teal to contrast with the other text and emphasize information:

9. Alternate between different slide layouts to keep your audience engaged

You may be tempted to use the same slide layout throughout your entire presentation–either for consistency or because you’re not sure how else to design your slide.

The problem is, using the same slide layout over and over again won’t do much to excite your audience.

There are other ways you can create consistency throughout your presentation, while also using different slide layouts–like through a visual motif.

For example, this presentation template uses five different slide layouts. The consistent color scheme, image style and font style pull the presentation together.

To come up with different slide layouts, try dividing your slide into columns. This can make it easier to arrange the elements in your slide.

This can make it easier to arrange the elements in your slide.

10. Add a progress tracker to your presentation slides

Creating a sense of forward movement will help keep your audience engaged.

Similar to how you would put the chapter title at the top of the pages in a book, you can track the progress of your presentations in your slides. This will let your audience know what stage you’re at in your presentation. Your audience will also be able to refer to the sections in your presentation more easily afterward.

That said, pacing your presentation thoughtfully with well-designed presentation slides also adds brownie points to your presentation. Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

A simple progress bar at the bottom of your slide shouldn’t distract too much from the rest of your information.

11. Download your presentation as a PDF

It’s common for audience members to request a copy of your presentation for their reference. Make sharing your presentation easy by exporting it as a PDF or zipped file.

Now that you’re equipped with some fundamentals of presentation design, the best way to learn is by doing. It’s also the perfect time to upgrade your presentation skills  while you’re thinking about it too!

If you have any questions, please don’t hesitate to leave a comment below.

More presentation templates and design guides:

• 120+ Best Presentation Ideas, Design Tips & Examples  (+ Presentation Templates!)
• 12 Business Pitch Deck Templates and Design Best Practices to Impress Investors
• 5 Foolproof Presentation Layout Ideas  (+ Presentation Templates!)
• How to Get Featured on the Front Page of SlideShare [Infographic]
• What Is A Webinar & How Do They Work? [Beginners Guide]

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120 Presentation Topic Ideas Help You Hook Your Audience

Updated: January 15, 2024

Published: August 09, 2023

Cooking is easy. The puzzle is figuring out what to eat. As soon as you know that, you can get started. The same holds for presentations. The sooner you can whip up a good, informative, and catchy topic, the easier the rest of the process becomes.

Pick a good topic that resonates with you and your audience to set a strong foundation. But select the wrong topic, and it becomes difficult to connect with your audience, find mutual interests, or hold their attention.

So, let’s learn how to develop thought-provoking and relevant topics for your presentations. You’ll also find some best practices to make your presentation memorable.

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How to Choose a Great Presentation Topic in 5 Steps

120 presentation topic ideas, 5 presentation tips.

4. Choose an appropriate presentation style.

There are many ways to present a topic. Your personality, the topic at hand, and your audience’s personas will help you determine which style would best fit you and your audience.

Select a presentation style that will communicate the main idea clearly and have a lasting impact on your audience.

For instance, explore a freeform style presenter by Sir Ken Robinson.

5. Engage with your audience.

Work on your presentation skills to make a strong connection with your audience, get through to them and leave a mark.

Think of the presenter as the link between the topic and the audience. A strong or a weak presenter can make a difference between a presentation being a thriving success or a boring failure.

Hone your skills by engaging and interacting with your audience. Make them feel like a part of the presentation and not just spectators. 70% of marketers have found presentations with interactive content to be more effective than those without.

Here are a few ways you can make your presentation interactive:

• Start your speech with uncommon questions to your audience. Involve them from the get-go, like ask to raise their hands if X.
• Make eye contact to build credibility and show confidence. Don’t stare at your slides or notes. Smile occasionally and talk to the audience directly.
• Have an active and confident body language. Don’t stand in the same place the entire time. Move around the stage.
• Don’t be monotonous. Speak as you would to a colleague — with enthusiasm.
• Ask close-ended questions in between to keep the audience engaged without losing time. Address them using their names to keep things interesting.
• Share personal experiences and stories that your audience will find fascinating and relatable.
• Practice thoroughly before you present so you’re fluent with the material and delivery.
• Energy and excitement can be quite contagious. Make sure you exude enough to spread some to your audience.

Feeling Inspired Yet?

Now you have all the right ingredients for choosing amazing topics and a hundred ideas to drive inspiration from. So, go ahead and start cooking presentations that will blow your audience away.

Don’t forget to choose a super-relevant topic and add meaty information. Do it with excitement to make it enjoyable for you and your audience. Best of luck!

Don't forget to share this post!

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A quick way to create beautiful, powerful PowerPoint presentations

Create captivating, informative content for PowerPoint in just a few minutes—no graphic design experience needed. Here's how:

1. Find the perfect PowerPoint template

2. Customize your creation

3. Show it off

Let's create a powerpoint design, frequently asked questions, where can i find slide templates and themes that i can customize.

To find customizable slide templates and themes, you can explore the business presentations templates or search by PowerPoint templates . Once you find a template that resonates with you, customize it by changing its color scheme, add in your own photos, and swap out the font.

How do I use pre-made PowerPoint templates?

After you've chosen a PowerPoint template to use, customize it. Explore [design tips] on how to customize a deck that resonates with your brand while putting emphasis on the topic at hand. Play with other design elements, like photo shapes, to make each slide unique.

How can I make or edit my own custom PowerPoint templates?

Start from scratch by creating your own PowerPoint template . Follow tips for designs and business presentations so that your unique template is cohesive and relevant to your brand. Incorporate your brand's color scheme and graphics so that all your slides aren't text only.

What kinds templates can I get online for PowerPoint?

You can get PowerPoint templates that have modern designs, animated ones, or even hand-drawn art in each slide. The color schemes range from bold to subtle. Each template's slides are also organized based on what you may want to include in your presentation . You can use the template as a starting point and customize its specific details from theme.

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