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Rhetorical Analysis Essay

Rhetorical Analysis Essay Outline

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Crafting an Effective Rhetorical Analysis Essay Outline - Free Samples!

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Staring at a blank page, unsure how to begin your rhetorical analysis essay? You're not alone. Many students struggle with the first step: creating an outline. 

Without a clear plan, your essay can quickly become disorganized. But don't worry, we're here to help. 

In this blog, we'll show you how to craft a solid rhetorical analysis essay outline. By the end, you'll know exactly how to structure your outline. 

Keep reading to tackle those blank pages with confidence!

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  • 1. What Is A Rhetorical Analysis Essay?
  • 2. Why Create a Rhetorical Analysis Essay Outline?
  • 3. Components of a Rhetorical Analysis Outline
  • 4. Steps to Create a Rhetorical Analysis Essay Outline
  • 5. Rhetorical Analysis Essay Outline Examples

What Is A Rhetorical Analysis Essay?

A rhetorical analysis essay is a type of analytical essay that examines how an author uses language and persuasion to get their message across.

It involves analyzing speeches or essays to understand how authors use strategies within the rhetorical triangle to influence their intended audience. These techniques usually involve logical appeal, moral argument, and vivid imagery that appeals to the listener. 

Key Elements to Analyze

In a rhetorical analysis essay, you would be analyzing the text keeping these key rhetorical concepts in mind:

  • Ethos: This concerns the credibility of the author or speaker.
  • Logos: This focuses on the logical aspects of the argument.
  • Pathos: Pathos explores the emotional appeal of the discourse.
  • Style and Tone: This involves analyzing the author's writing style and the overall tone of the text.
  • Context: Looks at the historical, cultural, and social background of the text.

These elements provide a structured approach to rhetorical analysis, revealing how effective communication is achieved.

Why Create a Rhetorical Analysis Essay Outline?

Writing a rhetorical analysis essay requires a writer to draft a structured piece of writing. 

Apart from conducting a strong analysis, a rhetorical analysis essay depends on how perfectly the essay outline is drafted. 

An outline organizes the raw information and makes it understandable for the readers. It serves as your compass, ensuring you stay on course throughout the rhetoric essay. It helps you structure your ideas and arguments, adding clarity to your essay writing process. 

Moreover, an outline works as a checklist for your essay. It assures you that nothing important is missed in the content.

Components of a Rhetorical Analysis Outline

Now that we've explored why creating an essay outline is essential, it's important to explore the different components of a rhetorical analysis outline. 

Here’s a detailed rhetorical analysis essay outline:



1. Overview of the text, speech, or work being analyzed
2. Historical, social, or cultural context

- An assertion summarizing the rhetorical strategies used and their effectiveness in achieving the author's purpose.



1. Author's credibility and background
2. Influences or experiences that shaped the author's rhetoric

1. Intended audience and their characteristics
2. Historical or contextual factors that influenced the audience's reception

1. Broader historical, social, or cultural context in which the text was produced
2. Events or circumstances impacting the creation of the text



1. How the author establishes credibility or authority
2. Appeals to ethics or character within the text

1. Emotional appeal or vivid language used
2. Specific examples of emotional connections made with the audience

1. Logical reasoning, evidence, or statistics presented
2. Instances where logical arguments are used to persuade the audience



1. Diction, tone, and style of the author
2. Impact of language on the audience's understanding or emotions

1. Sentence structure and overall organization of the text
2. How the structure contributes to the text's effectiveness

1. Metaphors, similes, and other literary devices used
2. Analysis of how imagery impacts the audience's perception



1. How rhetorical strategies influenced the audience
2. Level of persuasion or engagement achieved

1. How well the text fulfilled its intended goal
2. The effectiveness of the rhetorical strategies in reaching this goal



- Summary of key arguments and analysis discussed in the essay

- Reiteration of the thesis in light of the analysis

- Considerations on the lasting impact or importance of the analyzed text

Each element plays a crucial role in crafting a well-structured and persuasive analysis, so let's explore them in detail:

Introduction

The introduction of your rhetorical analysis essay serves as the gateway to your analysis. It's where you captivate your reader's interest, provide essential background information, and present your thesis statement. 

Here are the elements typically included in an introduction paragraph:

  • Hook The " hook " is a sentence or two designed to grab the reader's attention. It could be a thought-provoking quote, a surprising fact, or a compelling question. The purpose is to make your reader interested in what you're about to discuss—how an author uses rhetorical devices.
  • Background Information After the hook, provide some context. Here, you briefly introduce the text you're analyzing, the author or speaker, and the overall topic. It's like giving your reader a map to navigate through your analysis.
  • Thesis Statement The thesis statement is the main argument, your "claim." This concise sentence outlines what you'll be analyzing and what your main points will be. Your thesis should tell the reader what to expect in your analysis.

The body of your essay is where you dissect the author's persuasive techniques and reveal their impact on the audience. It contains sections dedicated to each rhetorical strategy you're examining. 

In these sections, you'll explain the strategies, provide evidence from the text, and offer your insightful analysis of their effectiveness. 

Section for Each Rhetorical Strategy

In the body paragraphs , you'll have sections dedicated to each rhetorical strategy you're analyzing. These sections each will focus on a different aspect of the text. For each strategy, you'll do three things:

  • Explanation of the Strategy Start by explaining what the rhetorical technique is. Define it clearly for your reader. This is like providing a dictionary definition.
  • Examples from the Text Next, provide examples from the text you're analyzing. These are specific quotes or passages where the author or speaker uses the strategy you're discussing. It's like showing your reader the evidence.
  • Analysis of the Effectiveness Finally, analyze how effective the strategy is. This is where you dive deep into the text and explain how and why the strategy persuades the audience. 

The conclusion should leave your readers with a sense of closure and a clear understanding of your analysis. 

You don't introduce new information or arguments in this section; instead, you tie everything together. Here are the three essential elements of an impactful essay conclusion:

  • Restate Thesis Start by restating your thesis to remind readers of your main argument. Repeating your main argument clearly helps the reader tie in all they have read in your essay.
  • Summarize Main Points Summarize the main points from each section of your analysis. This serves as a reminder of the highlights of your arguments made throughout the essay.
  • Final Thoughts Conclude by sharing your thoughts on how the author's strategies affect the audience and the text's broader importance. Encourage readers to consider these strategies' impact and the text's relevance.

This structure in your rhetorical analysis outline ensures that your analysis is clear, well-organized, and persuasive. Each component plays a crucial role in guiding your reader through your analysis.

Steps to Create a Rhetorical Analysis Essay Outline

Creating an essay outline is a crucial step in organizing your thoughts and effectively analyzing a piece of rhetoric. Here’s how to write an rhetorical analysis essay outline:

Step 1 - Choose the Text

Select the piece of rhetoric that you will be analyzing. It could be a speech, a written essay, an advertisement, a political campaign, or any other form of communication.

Step 2 - Identify Rhetorical Devices and Rhetorical Appeals

Look for rhetorical devices such as metaphor, simile, analogy, hyperbole, and alliteration. Analyze how these devices contribute to the message. Identify any repetition, parallelism, or rhetorical questions used in the text.

Moreover, look for common rhetorical appeals i,e., ethos, pathos, and logos .

Step 3 -  Analyze Appeals and Strategies in Each Section

For each argument, dedicate a body paragraph that will analyze how the author/speaker uses ethos, pathos, and logos.

Note the specific rhetorical devices used in each section and their impact.

Step 4 -  Consider the Effect on the Audience

While outlining the last body paragraph, add points that analyze how the appeals are intended to affect the audience.

Consider whether the author/speaker is trying to persuade, inform, entertain, or provoke a specific emotional response. Include specific examples and quotations from the text to support your analysis.

Step 5 -  Filter Out Extra Information

It's important to know what parts of the arguments should be included and which should be filtered out. 

After having a sketch of the introduction and body paragraphs, remove any information that might feel irrelevant.

Step 6 -  Conclude and Summarize

For the ending, make sure to restate your thesis statement. Include points that directly support your arguments and sum up your analysis.

These steps help you plan your essay for a well-structured, clear, and cohesive essay.

Here's a sample rhetorical analysis essay outline template that analyzes ethos, pathos and logos :


- A. Hook: [Insert attention-grabbing opening, e.g., a relevant quote or question]
- B. Background Information: [Provide context about the text and author]
- C. Thesis Statement: [State your main argument and purpose of analysis]


- A. Explanation of Ethos: [Define what ethos is in this context]
- B. Examples from the Text: [Quote specific passages that demonstrate ethos]
- C. Analysis of Ethos Effectiveness: [Explain how ethos contributes to the text's persuasion]


- A. Explanation of Logos: [Define what logos is in this context]
- B. Examples from the Text: [Quote specific passages that demonstrate logos]
- C. Analysis of Logos Effectiveness: [Explain how logos contributes to the text's persuasion]


- A. Explanation of Pathos: [Define what pathos is in this context]
- B. Examples from the Text: [Quote specific passages that demonstrate pathos]
- C. Analysis of Pathos Effectiveness: [Explain how pathos contributes to the text's persuasion]


- A. Explanation of Style and Tone: [Define the style and tone of the text]
- B. Examples from the Text: [Quote specific passages that illustrate style and tone]
- C. Analysis of Style and Tone Effectiveness: [Discuss how style and tone impact the overall message]


- A. Restate Thesis: [Repeat your thesis statement]
- B. Summarize Main Points: [Recap the key findings from each analysis section]
- C. Final Thoughts: [Provide insights into the overall impact of the author's persuasive techniques]


- [List your sources and references following the appropriate citation style]

Here’s a practice outline:

Rhetorical Analysis Essay Outline Fill In The Blanks

Rhetorical Analysis Essay Outline Examples

Here are some rhetorical analysis essay outline pdf that you can use as reference outlines:

Rhetorical Analysis Essay Outline Ethos Pathos Logos

Visual Rhetorical Analysis Essay Outline

Comparative Rhetorical Analysis Essay Outline

Rhetorical Analysis Essay Introduction Outline

AP Lang Rhetorical Analysis Essay Outline Examples

Writing a rhetorical analysis essay is a common requirement for AP English and Composition students. It helps structure your thoughts and ensures a coherent argument. 

Here are some examples for help:

Rhetorical Analysis Essay Structure AP Lang

AP English Rhetorical Analysis Essay Outline

AP Language and Composition Rhetorical Analysis Essay Outline

Need more help getting started? Check out these expert rhetorical analysis essay examples to get inspired!

In conclusion, you've got the tools and examples you need to ace your rhetorical analysis essay. The steps we've gone through provide a strong starting point for your academic journey into analyzing persuasive writing. 

But if you ever hit a wall or need help with tight deadlines, don't forget our experts are here to lend a helping hand. Our essay writing service for college has helped lots of students like you get top-notch essays.

So, why wait? Place your order now and set yourself up for academic success!

Frequently Asked Questions

How do you write a rhetorical analysis outline.

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To write a rhetorical analysis outline, start by identifying the main components: introduction, summary of the text, analysis of rhetorical strategies, and conclusion. Outline each section with key points, such as the author’s purpose, audience, and the effectiveness of rhetorical devices used.

What are the 5 points of a rhetorical analysis?

The five key points of a rhetorical analysis are: 

1) Purpose: What is the author trying to achieve?  2) Audience: Who is the intended audience?  3) Context: What is the situation or background?  4) Ethos, Pathos, Logos: How are credibility, emotion, and logic used?  5) Effectiveness: How successful is the author in achieving their purpose?

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  • How to write a rhetorical analysis | Key concepts & examples

How to Write a Rhetorical Analysis | Key Concepts & Examples

Published on August 28, 2020 by Jack Caulfield . Revised on July 23, 2023.

A rhetorical analysis is a type of essay  that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience.

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Table of contents

Key concepts in rhetoric, analyzing the text, introducing your rhetorical analysis, the body: doing the analysis, concluding a rhetorical analysis, other interesting articles, frequently asked questions about rhetorical analysis.

Rhetoric, the art of effective speaking and writing, is a subject that trains you to look at texts, arguments and speeches in terms of how they are designed to persuade the audience. This section introduces a few of the key concepts of this field.

Appeals: Logos, ethos, pathos

Appeals are how the author convinces their audience. Three central appeals are discussed in rhetoric, established by the philosopher Aristotle and sometimes called the rhetorical triangle: logos, ethos, and pathos.

Logos , or the logical appeal, refers to the use of reasoned argument to persuade. This is the dominant approach in academic writing , where arguments are built up using reasoning and evidence.

Ethos , or the ethical appeal, involves the author presenting themselves as an authority on their subject. For example, someone making a moral argument might highlight their own morally admirable behavior; someone speaking about a technical subject might present themselves as an expert by mentioning their qualifications.

Pathos , or the pathetic appeal, evokes the audience’s emotions. This might involve speaking in a passionate way, employing vivid imagery, or trying to provoke anger, sympathy, or any other emotional response in the audience.

These three appeals are all treated as integral parts of rhetoric, and a given author may combine all three of them to convince their audience.

Text and context

In rhetoric, a text is not necessarily a piece of writing (though it may be this). A text is whatever piece of communication you are analyzing. This could be, for example, a speech, an advertisement, or a satirical image.

In these cases, your analysis would focus on more than just language—you might look at visual or sonic elements of the text too.

The context is everything surrounding the text: Who is the author (or speaker, designer, etc.)? Who is their (intended or actual) audience? When and where was the text produced, and for what purpose?

Looking at the context can help to inform your rhetorical analysis. For example, Martin Luther King, Jr.’s “I Have a Dream” speech has universal power, but the context of the civil rights movement is an important part of understanding why.

Claims, supports, and warrants

A piece of rhetoric is always making some sort of argument, whether it’s a very clearly defined and logical one (e.g. in a philosophy essay) or one that the reader has to infer (e.g. in a satirical article). These arguments are built up with claims, supports, and warrants.

A claim is the fact or idea the author wants to convince the reader of. An argument might center on a single claim, or be built up out of many. Claims are usually explicitly stated, but they may also just be implied in some kinds of text.

The author uses supports to back up each claim they make. These might range from hard evidence to emotional appeals—anything that is used to convince the reader to accept a claim.

The warrant is the logic or assumption that connects a support with a claim. Outside of quite formal argumentation, the warrant is often unstated—the author assumes their audience will understand the connection without it. But that doesn’t mean you can’t still explore the implicit warrant in these cases.

For example, look at the following statement:

We can see a claim and a support here, but the warrant is implicit. Here, the warrant is the assumption that more likeable candidates would have inspired greater turnout. We might be more or less convinced by the argument depending on whether we think this is a fair assumption.

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Rhetorical analysis isn’t a matter of choosing concepts in advance and applying them to a text. Instead, it starts with looking at the text in detail and asking the appropriate questions about how it works:

  • What is the author’s purpose?
  • Do they focus closely on their key claims, or do they discuss various topics?
  • What tone do they take—angry or sympathetic? Personal or authoritative? Formal or informal?
  • Who seems to be the intended audience? Is this audience likely to be successfully reached and convinced?
  • What kinds of evidence are presented?

By asking these questions, you’ll discover the various rhetorical devices the text uses. Don’t feel that you have to cram in every rhetorical term you know—focus on those that are most important to the text.

The following sections show how to write the different parts of a rhetorical analysis.

Like all essays, a rhetorical analysis begins with an introduction . The introduction tells readers what text you’ll be discussing, provides relevant background information, and presents your thesis statement .

Hover over different parts of the example below to see how an introduction works.

Martin Luther King, Jr.’s “I Have a Dream” speech is widely regarded as one of the most important pieces of oratory in American history. Delivered in 1963 to thousands of civil rights activists outside the Lincoln Memorial in Washington, D.C., the speech has come to symbolize the spirit of the civil rights movement and even to function as a major part of the American national myth. This rhetorical analysis argues that King’s assumption of the prophetic voice, amplified by the historic size of his audience, creates a powerful sense of ethos that has retained its inspirational power over the years.

The body of your rhetorical analysis is where you’ll tackle the text directly. It’s often divided into three paragraphs, although it may be more in a longer essay.

Each paragraph should focus on a different element of the text, and they should all contribute to your overall argument for your thesis statement.

Hover over the example to explore how a typical body paragraph is constructed.

King’s speech is infused with prophetic language throughout. Even before the famous “dream” part of the speech, King’s language consistently strikes a prophetic tone. He refers to the Lincoln Memorial as a “hallowed spot” and speaks of rising “from the dark and desolate valley of segregation” to “make justice a reality for all of God’s children.” The assumption of this prophetic voice constitutes the text’s strongest ethical appeal; after linking himself with political figures like Lincoln and the Founding Fathers, King’s ethos adopts a distinctly religious tone, recalling Biblical prophets and preachers of change from across history. This adds significant force to his words; standing before an audience of hundreds of thousands, he states not just what the future should be, but what it will be: “The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.” This warning is almost apocalyptic in tone, though it concludes with the positive image of the “bright day of justice.” The power of King’s rhetoric thus stems not only from the pathos of his vision of a brighter future, but from the ethos of the prophetic voice he adopts in expressing this vision.

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The conclusion of a rhetorical analysis wraps up the essay by restating the main argument and showing how it has been developed by your analysis. It may also try to link the text, and your analysis of it, with broader concerns.

Explore the example below to get a sense of the conclusion.

It is clear from this analysis that the effectiveness of King’s rhetoric stems less from the pathetic appeal of his utopian “dream” than it does from the ethos he carefully constructs to give force to his statements. By framing contemporary upheavals as part of a prophecy whose fulfillment will result in the better future he imagines, King ensures not only the effectiveness of his words in the moment but their continuing resonance today. Even if we have not yet achieved King’s dream, we cannot deny the role his words played in setting us on the path toward it.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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The goal of a rhetorical analysis is to explain the effect a piece of writing or oratory has on its audience, how successful it is, and the devices and appeals it uses to achieve its goals.

Unlike a standard argumentative essay , it’s less about taking a position on the arguments presented, and more about exploring how they are constructed.

The term “text” in a rhetorical analysis essay refers to whatever object you’re analyzing. It’s frequently a piece of writing or a speech, but it doesn’t have to be. For example, you could also treat an advertisement or political cartoon as a text.

Logos appeals to the audience’s reason, building up logical arguments . Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

Collectively, these three appeals are sometimes called the rhetorical triangle . They are central to rhetorical analysis , though a piece of rhetoric might not necessarily use all of them.

In rhetorical analysis , a claim is something the author wants the audience to believe. A support is the evidence or appeal they use to convince the reader to believe the claim. A warrant is the (often implicit) assumption that links the support with the claim.

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How to Write a Rhetorical Analysis Essay–Examples & Template

rhetorical analysis thesis outline

What is a Rhetorical Analysis Essay?

A rhetorical analysis essay is, as the name suggests, an analysis of someone else’s writing (or speech, or advert, or even cartoon) and how they use not only words but also rhetorical techniques to influence their audience in a certain way. A rhetorical analysis is less interested in what the author is saying and more in how they present it, what effect this has on their readers, whether they achieve their goals, and what approach they use to get there. 

Its structure is similar to that of most essays: An Introduction presents your thesis, a Body analyzes the text you have chosen, breaks it down into sections and explains how arguments have been constructed and how each part persuades, informs, or entertains the reader, and a Conclusion section sums up your evaluation. 

Note that your personal opinion on the matter is not relevant for your analysis and that you don’t state anywhere in your essay whether you agree or disagree with the stance the author takes.

In the following, we will define the key rhetorical concepts you need to write a good rhetorical analysis and give you some practical tips on where to start.

Key Rhetorical Concepts

Your goal when writing a rhetorical analysis is to think about and then carefully describe how the author has designed their text so that it has the intended effect on their audience. To do that, you need to consider a number of key rhetorical strategies: Rhetorical appeals (“Ethos”, “Logos”, and “Pathos”), context, as well as claims, supports, and warrants.

Ethos, Logos, and Pathos were introduced by Aristotle, way back in the 4th century BC, as the main ways in which language can be used to persuade an audience. They still represent the basis of any rhetorical analysis and are often referred to as the “rhetorical triangle”. 

These and other rhetorical techniques can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify the concepts they are based on.

Rhetorical Appeals

Rhetorical appeal #1: ethos.

Ethos refers to the reputation or authority of the writer regarding the topic of their essay or speech and to how they use this to appeal to their audience. Just like we are more likely to buy a product from a brand or vendor we have confidence in than one we don’t know or have reason to distrust, Ethos-driven texts or speeches rely on the reputation of the author to persuade the reader or listener. When you analyze an essay, you should therefore look at how the writer establishes Ethos through rhetorical devices.

Does the author present themselves as an authority on their subject? If so, how? 

Do they highlight how impeccable their own behavior is to make a moral argument? 

Do they present themselves as an expert by listing their qualifications or experience to convince the reader of their opinion on something?

Rhetorical appeal #2: Pathos

The purpose of Pathos-driven rhetoric is to appeal to the reader’s emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a “good cause”. To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories, and employ vivid imagery so that the reader can imagine themselves in a certain situation and feel empathy with or anger towards others.

Rhetorical appeal #3: Logos

Logos, the “logical” appeal, uses reason to persuade. Reason and logic, supported by data, evidence, clearly defined methodology, and well-constructed arguments, are what most academic writing is based on. Emotions, those of the researcher/writer as well as those of the reader, should stay out of such academic texts, as should anyone’s reputation, beliefs, or personal opinions. 

Text and Context

To analyze a piece of writing, a speech, an advertisement, or even a satirical drawing, you need to look beyond the piece of communication and take the context in which it was created and/or published into account. 

Who is the person who wrote the text/drew the cartoon/designed the ad..? What audience are they trying to reach? Where was the piece published and what was happening there around that time? 

A political speech, for example, can be powerful even when read decades later, but the historical context surrounding it is an important aspect of the effect it was intended to have. 

Claims, Supports, and Warrants

To make any kind of argument, a writer needs to put forward specific claims, support them with data or evidence or even a moral or emotional appeal, and connect the dots logically so that the reader can follow along and agree with the points made.

The connections between statements, so-called “warrants”, follow logical reasoning but are not always clearly stated—the author simply assumes the reader understands the underlying logic, whether they present it “explicitly” or “implicitly”. Implicit warrants are commonly used in advertisements where seemingly happy people use certain products, wear certain clothes, accessories, or perfumes, or live certain lifestyles – with the connotation that, first, the product/perfume/lifestyle is what makes that person happy and, second, the reader wants to be as happy as the person in the ad. Some warrants are never clearly stated, and your job when writing a rhetorical analysis essay is therefore to identify them and bring them to light, to evaluate their validity, their effect on the reader, and the use of such means by the writer/creator. 

bust of plato the philosopher, rhetorical analysis essay

What are the Five Rhetorical Situations?

A “rhetorical situation” refers to the circumstance behind a text or other piece of communication that arises from a given context. It explains why a rhetorical piece was created, what its purpose is, and how it was constructed to achieve its aims.

Rhetorical situations can be classified into the following five categories:

Why was a text written or a cartoon drawn? Does it want to inform someone? Instruct a certain audience? Entertain a specific group of people? 
Who will read/see this (or read/saw it in the past) and be influenced by it/motivated to do something?
What type of writing/advertisement/communication is this?
What views does the piece represent? How do these views fit into the situation the writer was in at the time or the reader is in now?
What forms, means, and techniques does the piece use to communicate with its audience?

Asking such questions when you analyze a text will help you identify all the aspects that play a role in the effect it has on its audience, and will allow you to evaluate whether it achieved its aims or where it may have failed to do so.

Rhetorical Analysis Essay Outline

Analyzing someone else’s work can seem like a big task, but as with every assignment or writing endeavor, you can break it down into smaller, well-defined steps that give you a practical structure to follow. 

To give you an example of how the different parts of your text may look when it’s finished, we will provide you with some excerpts from this rhetorical analysis essay example (which even includes helpful comments) published on the Online Writing Lab website of Excelsior University in Albany, NY. The text that this essay analyzes is this article on why one should or shouldn’t buy an Ipad. If you want more examples so that you can build your own rhetorical analysis template, have a look at this essay on Nabokov’s Lolita and the one provided here about the “Shitty First Drafts” chapter of Anne Lamott’s writing instruction book “Bird by Bird”.

Analyzing the Text

When writing a rhetorical analysis, you don’t choose the concepts or key points you think are relevant or want to address. Rather, you carefully read the text several times asking yourself questions like those listed in the last section on rhetorical situations to identify how the text “works” and how it was written to achieve that effect.

Start with focusing on the author : What do you think was their purpose for writing the text? Do they make one principal claim and then elaborate on that? Or do they discuss different topics? 

Then look at what audience they are talking to: Do they want to make a group of people take some action? Vote for someone? Donate money to a good cause? Who are these people? Is the text reaching this specific audience? Why or why not?

What tone is the author using to address their audience? Are they trying to evoke sympathy? Stir up anger? Are they writing from a personal perspective? Are they painting themselves as an authority on the topic? Are they using academic or informal language?

How does the author support their claims ? What kind of evidence are they presenting? Are they providing explicit or implicit warrants? Are these warrants valid or problematic? Is the provided evidence convincing?  

Asking yourself such questions will help you identify what rhetorical devices a text uses and how well they are put together to achieve a certain aim. Remember, your own opinion and whether you agree with the author are not the point of a rhetorical analysis essay – your task is simply to take the text apart and evaluate it.

If you are still confused about how to write a rhetorical analysis essay, just follow the steps outlined below to write the different parts of your rhetorical analysis: As every other essay, it consists of an Introduction , a Body (the actual analysis), and a Conclusion .

Rhetorical Analysis Introduction

The Introduction section briefly presents the topic of the essay you are analyzing, the author, their main claims, a short summary of the work by you, and your thesis statement . 

Tell the reader what the text you are going to analyze represents (e.g., historically) or why it is relevant (e.g., because it has become some kind of reference for how something is done). Describe what the author claims, asserts, or implies and what techniques they use to make their argument and persuade their audience. Finish off with your thesis statement that prepares the reader for what you are going to present in the next section – do you think that the author’s assumptions/claims/arguments were presented in a logical/appealing/powerful way and reached their audience as intended?

Have a look at an excerpt from the sample essay linked above to see what a rhetorical analysis introduction can look like. See how it introduces the author and article , the context in which it originally appeared , the main claims the author makes , and how this first paragraph ends in a clear thesis statement that the essay will then elaborate on in the following Body section:

Cory Doctorow ’s article on BoingBoing is an older review of the iPad , one of Apple’s most famous products. At the time of this article, however, the iPad was simply the latest Apple product to hit the market and was not yet so popular. Doctorow’s entire career has been entrenched in and around technology. He got his start as a CD-ROM programmer and is now a successful blogger and author. He is currently the co-editor of the BoingBoing blog on which this article was posted. One of his main points in this article comes from Doctorow’s passionate advocacy of free digital media sharing. He argues that the iPad is just another way for established technology companies to control our technological freedom and creativity . In “ Why I Won’t Buy an iPad (and Think You Shouldn’t, Either) ” published on Boing Boing in April of 2010, Cory Doctorow successfully uses his experience with technology, facts about the company Apple, and appeals to consumer needs to convince potential iPad buyers that Apple and its products, specifically the iPad, limit the digital rights of those who use them by controlling and mainstreaming the content that can be used and created on the device . 

Doing the Rhetorical Analysis

The main part of your analysis is the Body , where you dissect the text in detail. Explain what methods the author uses to inform, entertain, and/or persuade the audience. Use Aristotle’s rhetorical triangle and the other key concepts we introduced above. Use quotations from the essay to demonstrate what you mean. Work out why the writer used a certain approach and evaluate (and again, demonstrate using the text itself) how successful they were. Evaluate the effect of each rhetorical technique you identify on the audience and judge whether the effect is in line with the author’s intentions.

To make it easy for the reader to follow your thought process, divide this part of your essay into paragraphs that each focus on one strategy or one concept , and make sure they are all necessary and contribute to the development of your argument(s).

One paragraph of this section of your essay could, for example, look like this:

One example of Doctorow’s position is his comparison of Apple’s iStore to Wal-Mart. This is an appeal to the consumer’s logic—or an appeal to logos. Doctorow wants the reader to take his comparison and consider how an all-powerful corporation like the iStore will affect them. An iPad will only allow for apps and programs purchased through the iStore to be run on it; therefore, a customer must not only purchase an iPad but also any programs he or she wishes to use. Customers cannot create their own programs or modify the hardware in any way. 

As you can see, the author of this sample essay identifies and then explains to the reader how Doctorow uses the concept of Logos to appeal to his readers – not just by pointing out that he does it but by dissecting how it is done.

Rhetorical Analysis Conclusion

The conclusion section of your analysis should restate your main arguments and emphasize once more whether you think the author achieved their goal. Note that this is not the place to introduce new information—only rely on the points you have discussed in the body of your essay. End with a statement that sums up the impact the text has on its audience and maybe society as a whole:

Overall, Doctorow makes a good argument about why there are potentially many better things to drop a great deal of money on instead of the iPad. He gives some valuable information and facts that consumers should take into consideration before going out to purchase the new device. He clearly uses rhetorical tools to help make his case, and, overall, he is effective as a writer, even if, ultimately, he was ineffective in convincing the world not to buy an iPad . 

Frequently Asked Questions about Rhetorical Analysis Essays 

What is a rhetorical analysis essay.

A rhetorical analysis dissects a text or another piece of communication to work out and explain how it impacts its audience, how successfully it achieves its aims, and what rhetorical devices it uses to do that. 

While argumentative essays usually take a stance on a certain topic and argue for it, a rhetorical analysis identifies how someone else constructs their arguments and supports their claims.

What is the correct rhetorical analysis essay format?

Like most other essays, a rhetorical analysis contains an Introduction that presents the thesis statement, a Body that analyzes the piece of communication, explains how arguments have been constructed, and illustrates how each part persuades, informs, or entertains the reader, and a Conclusion section that summarizes the results of the analysis. 

What is the “rhetorical triangle”?

The rhetorical triangle was introduced by Aristotle as the main ways in which language can be used to persuade an audience: Logos appeals to the audience’s reason, Ethos to the writer’s status or authority, and Pathos to the reader’s emotions. Logos, Ethos, and Pathos can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify what specific concepts each is based on.

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What Is a Rhetorical Analysis and How to Write a Great One

Helly Douglas

By Helly Douglas

Cover image for article

Do you have to write a rhetorical analysis essay? Fear not! We’re here to explain exactly what rhetorical analysis means, how you should structure your essay, and give you some essential “dos and don’ts.”

What is a Rhetorical Analysis Essay?

How do you write a rhetorical analysis, what are the three rhetorical strategies, what are the five rhetorical situations, how to plan a rhetorical analysis essay, creating a rhetorical analysis essay, examples of great rhetorical analysis essays, final thoughts.

A rhetorical analysis essay studies how writers and speakers have used words to influence their audience. Think less about the words the author has used and more about the techniques they employ, their goals, and the effect this has on the audience.

Image showing definitions

In your analysis essay, you break a piece of text (including cartoons, adverts, and speeches) into sections and explain how each part works to persuade, inform, or entertain. You’ll explore the effectiveness of the techniques used, how the argument has been constructed, and give examples from the text.

A strong rhetorical analysis evaluates a text rather than just describes the techniques used. You don’t include whether you personally agree or disagree with the argument.

Structure a rhetorical analysis in the same way as most other types of academic essays . You’ll have an introduction to present your thesis, a main body where you analyze the text, which then leads to a conclusion.

Think about how the writer (also known as a rhetor) considers the situation that frames their communication:

  • Topic: the overall purpose of the rhetoric
  • Audience: this includes primary, secondary, and tertiary audiences
  • Purpose: there are often more than one to consider
  • Context and culture: the wider situation within which the rhetoric is placed

Back in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. He described three principal forms —Ethos, Logos, and Pathos—often referred to as the Rhetorical Triangle . These persuasive techniques are still used today.

Image showing rhetorical strategies

Rhetorical Strategy 1: Ethos

Are you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business?

Reputation matters. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.

Aristotle breaks ethos down into three further categories:

  • Phronesis: skills and practical wisdom
  • Arete: virtue
  • Eunoia: goodwill towards the audience

Ethos-driven speeches and text rely on the reputation of the author. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means.

Rhetorical Strategy 2: Pathos

Pathos-driven rhetoric hooks into our emotions. You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal.

Common use of pathos includes:

  • Vivid description so the reader can imagine themselves in the situation
  • Personal stories to create feelings of empathy
  • Emotional vocabulary that evokes a response

By using pathos to make the audience feel a particular emotion, the author can persuade them that the argument they’re making is compelling.

Rhetorical Strategy 3: Logos

Logos uses logic or reason. It’s commonly used in academic writing when arguments are created using evidence and reasoning rather than an emotional response. It’s constructed in a step-by-step approach that builds methodically to create a powerful effect upon the reader.

Rhetoric can use any one of these three techniques, but effective arguments often appeal to all three elements.

The rhetorical situation explains the circumstances behind and around a piece of rhetoric. It helps you think about why a text exists, its purpose, and how it’s carried out.

Image showing 5 rhetorical situations

The rhetorical situations are:

  • 1) Purpose: Why is this being written? (It could be trying to inform, persuade, instruct, or entertain.)
  • 2) Audience: Which groups or individuals will read and take action (or have done so in the past)?
  • 3) Genre: What type of writing is this?
  • 4) Stance: What is the tone of the text? What position are they taking?
  • 5) Media/Visuals: What means of communication are used?

Understanding and analyzing the rhetorical situation is essential for building a strong essay. Also think about any rhetoric restraints on the text, such as beliefs, attitudes, and traditions that could affect the author's decisions.

Before leaping into your essay, it’s worth taking time to explore the text at a deeper level and considering the rhetorical situations we looked at before. Throw away your assumptions and use these simple questions to help you unpick how and why the text is having an effect on the audience.

Image showing what to consider when planning a rhetorical essay

1: What is the Rhetorical Situation?

  • Why is there a need or opportunity for persuasion?
  • How do words and references help you identify the time and location?
  • What are the rhetoric restraints?
  • What historical occasions would lead to this text being created?

2: Who is the Author?

  • How do they position themselves as an expert worth listening to?
  • What is their ethos?
  • Do they have a reputation that gives them authority?
  • What is their intention?
  • What values or customs do they have?

3: Who is it Written For?

  • Who is the intended audience?
  • How is this appealing to this particular audience?
  • Who are the possible secondary and tertiary audiences?

4: What is the Central Idea?

  • Can you summarize the key point of this rhetoric?
  • What arguments are used?
  • How has it developed a line of reasoning?

5: How is it Structured?

  • What structure is used?
  • How is the content arranged within the structure?

6: What Form is Used?

  • Does this follow a specific literary genre?
  • What type of style and tone is used, and why is this?
  • Does the form used complement the content?
  • What effect could this form have on the audience?

7: Is the Rhetoric Effective?

  • Does the content fulfil the author’s intentions?
  • Does the message effectively fit the audience, location, and time period?

Once you’ve fully explored the text, you’ll have a better understanding of the impact it’s having on the audience and feel more confident about writing your essay outline.

A great essay starts with an interesting topic. Choose carefully so you’re personally invested in the subject and familiar with it rather than just following trending topics. There are lots of great ideas on this blog post by My Perfect Words if you need some inspiration. Take some time to do background research to ensure your topic offers good analysis opportunities.

Image showing considerations for a rhetorical analysis topic

Remember to check the information given to you by your professor so you follow their preferred style guidelines. This outline example gives you a general idea of a format to follow, but there will likely be specific requests about layout and content in your course handbook. It’s always worth asking your institution if you’re unsure.

Make notes for each section of your essay before you write. This makes it easy for you to write a well-structured text that flows naturally to a conclusion. You will develop each note into a paragraph. Look at this example by College Essay for useful ideas about the structure.

Image showing how to structure an essay

1: Introduction

This is a short, informative section that shows you understand the purpose of the text. It tempts the reader to find out more by mentioning what will come in the main body of your essay.

  • Name the author of the text and the title of their work followed by the date in parentheses
  • Use a verb to describe what the author does, e.g. “implies,” “asserts,” or “claims”
  • Briefly summarize the text in your own words
  • Mention the persuasive techniques used by the rhetor and its effect

Create a thesis statement to come at the end of your introduction.

After your introduction, move on to your critical analysis. This is the principal part of your essay.

  • Explain the methods used by the author to inform, entertain, and/or persuade the audience using Aristotle's rhetorical triangle
  • Use quotations to prove the statements you make
  • Explain why the writer used this approach and how successful it is
  • Consider how it makes the audience feel and react

Make each strategy a new paragraph rather than cramming them together, and always use proper citations. Check back to your course handbook if you’re unsure which citation style is preferred.

3: Conclusion

Your conclusion should summarize the points you’ve made in the main body of your essay. While you will draw the points together, this is not the place to introduce new information you’ve not previously mentioned.

Use your last sentence to share a powerful concluding statement that talks about the impact the text has on the audience(s) and wider society. How have its strategies helped to shape history?

Before You Submit

Poor spelling and grammatical errors ruin a great essay. Use ProWritingAid to check through your finished essay before you submit. It will pick up all the minor errors you’ve missed and help you give your essay a final polish. Look at this useful ProWritingAid webinar for further ideas to help you significantly improve your essays. Sign up for a free trial today and start editing your essays!

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You’ll find countless examples of rhetorical analysis online, but they range widely in quality. Your institution may have example essays they can share with you to show you exactly what they’re looking for.

The following links should give you a good starting point if you’re looking for ideas:

Pearson Canada has a range of good examples. Look at how embedded quotations are used to prove the points being made. The end questions help you unpick how successful each essay is.

Excelsior College has an excellent sample essay complete with useful comments highlighting the techniques used.

Brighton Online has a selection of interesting essays to look at. In this specific example, consider how wider reading has deepened the exploration of the text.

Image showing tips when reading a sample essay

Writing a rhetorical analysis essay can seem daunting, but spending significant time deeply analyzing the text before you write will make it far more achievable and result in a better-quality essay overall.

It can take some time to write a good essay. Aim to complete it well before the deadline so you don’t feel rushed. Use ProWritingAid’s comprehensive checks to find any errors and make changes to improve readability. Then you’ll be ready to submit your finished essay, knowing it’s as good as you can possibly make it.

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Helly Douglas

Helly Douglas is a UK writer and teacher, specialising in education, children, and parenting. She loves making the complex seem simple through blogs, articles, and curriculum content. You can check out her work at hellydouglas.com or connect on Twitter @hellydouglas. When she’s not writing, you will find her in a classroom, being a mum or battling against the wilderness of her garden—the garden is winning!

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How to Write a Rhetorical Analysis Essay

How to Write a Rhetorical Analysis Essay

  • 3-minute read
  • 22nd August 2023

A rhetorical analysis essay is a type of academic writing that analyzes how authors use language, persuasion techniques , and other rhetorical strategies to communicate with their audience. In this post, we’ll review how to write a rhetorical analysis essay, including:

  • Understanding the assignment guidelines
  • Introducing your essay topic
  • Examining the rhetorical strategies
  • Summarizing your main points

Keep reading for a step-by-step guide to rhetorical analysis.

What Is a Rhetorical Strategy?

A rhetorical strategy is a deliberate approach or technique a writer uses to convey a message and/or persuade the audience. A rhetorical strategy typically involves using language, sentence structure, and tone/style to influence the audience to think a certain way or understand a specific point of view. Rhetorical strategies are especially common in advertisements, speeches, and political writing, but you can also find them in many other types of literature.

1.   Understanding the Assignment Guidelines

Before you begin your rhetorical analysis essay, make sure you understand the assignment and guidelines. Typically, when writing a rhetorical analysis, you should approach the text objectively, focusing on the techniques the author uses rather than expressing your own opinions about the topic or summarizing the content. Thus, it’s essential to discuss the rhetorical methods used and then back up your analysis with evidence and quotations from the text.

2.   Introducing Your Essay Topic

Introduce your essay by providing some context about the text you’re analyzing. Give a brief overview of the author, intended audience, and purpose of the writing. You should also clearly state your thesis , which is your main point or argument about how and why the author uses rhetorical strategies. Try to avoid going into detail on any points or diving into specific examples – the introduction should be concise, and you’ll be providing a much more in-depth analysis later in the text.

3.   Examining the Rhetorical Strategies

In the body paragraphs, analyze the rhetorical strategies the author uses. Here are some common rhetorical strategies to include in your discussion:

●  Ethos : Establishing trust between the writer and the audience by appealing to credibility and ethics

●  Pathos : Appealing to the audience’s emotions and values

●  Logos : Employing logic, reason, and evidence to appeal to the reader

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●  Diction : Deliberately choosing specific language and vocabulary

●  Syntax : Structuring and arranging sentences in certain ways

●  Tone : Conveying attitude or mood in certain ways

●  Literary Devices : Using metaphors, similes, analogies , repetition, etc.

Keep in mind that for a rhetorical analysis essay, you’re not usually required to find examples of all of the above rhetorical strategies. But for each one you do analyze, consider how it contributes to the author’s purpose, how it influences the audience, and what emotions or thoughts it could evoke in the reader.

4.   Summarizing Your Main Points

In your conclusion , sum up the main points of your analysis and restate your thesis. Without introducing any new points (such as topics or ideas you haven’t already covered in the main body of your essay), summarize the overall impact that the author’s rhetorical strategies likely had on their intended audience.

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How to write a rhetorical analysis

Rhetorical analysis illustration

What is a rhetorical analysis?

What are the key concepts of a rhetorical analysis, rhetorical situation, claims, supports, and warrants.

  • Step 1: Plan and prepare
  • Step 2: Write your introduction
  • Step 3: Write the body
  • Step 4: Write your conclusion

Frequently Asked Questions about rhetorical analysis

Related articles.

Rhetoric is the art of persuasion and aims to study writers’ or speakers' techniques to inform, persuade, or motivate their audience. Thus, a rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were.

This will generally involve analyzing a specific text and considering the following aspects to connect the rhetorical situation to the text:

  • Does the author successfully support the thesis or claims made in the text? Here, you’ll analyze whether the author holds to their argument consistently throughout the text or whether they wander off-topic at some point.
  • Does the author use evidence effectively considering the text’s intended audience? Here, you’ll consider the evidence used by the author to support their claims and whether the evidence resonates with the intended audience.
  • What rhetorical strategies the author uses to achieve their goals. Here, you’ll consider the word choices by the author and whether these word choices align with their agenda for the text.
  • The tone of the piece. Here, you’ll consider the tone used by the author in writing the piece by looking at specific words and aspects that set the tone.
  • Whether the author is objective or trying to convince the audience of a particular viewpoint. When it comes to objectivity, you’ll consider whether the author is objective or holds a particular viewpoint they want to convince the audience of. If they are, you’ll also consider whether their persuasion interferes with how the text is read and understood.
  • Does the author correctly identify the intended audience? It’s important to consider whether the author correctly writes the text for the intended audience and what assumptions the author makes about the audience.
  • Does the text make sense? Here, you’ll consider whether the author effectively reasons, based on the evidence, to arrive at the text’s conclusion.
  • Does the author try to appeal to the audience’s emotions? You’ll need to consider whether the author uses any words, ideas, or techniques to appeal to the audience’s emotions.
  • Can the author be believed? Finally, you’ll consider whether the audience will accept the arguments and ideas of the author and why.

Summing up, unlike summaries that focus on what an author said, a rhetorical analysis focuses on how it’s said, and it doesn’t rely on an analysis of whether the author was right or wrong but rather how they made their case to arrive at their conclusions.

Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

Now that we’ve seen what rhetorical analysis is, let’s consider some of its key concepts .

Any rhetorical analysis starts with the rhetorical situation which identifies the relationships between the different elements of the text. These elements include the audience, author or writer, the author’s purpose, the delivery method or medium, and the content:

  • Audience: The audience is simply the readers of a specific piece of text or content or printed material. For speeches or other mediums like film and video, the audience would be the listeners or viewers. Depending on the specific piece of text or the author’s perception, the audience might be real, imagined, or invoked. With a real audience, the author writes to the people actually reading or listening to the content while, for an imaginary audience, the author writes to an audience they imagine would read the content. Similarly, for an invoked audience, the author writes explicitly to a specific audience.
  • Author or writer: The author or writer, also commonly referred to as the rhetor in the context of rhetorical analysis, is the person or the group of persons who authored the text or content.
  • The author’s purpose: The author’s purpose is the author’s reason for communicating to the audience. In other words, the author’s purpose encompasses what the author expects or intends to achieve with the text or content.
  • Alphabetic text includes essays, editorials, articles, speeches, and other written pieces.
  • Imaging includes website and magazine advertisements, TV commercials, and the like.
  • Audio includes speeches, website advertisements, radio or tv commercials, or podcasts.
  • Context: The context of the text or content considers the time, place, and circumstances surrounding the delivery of the text to its audience. With respect to context, it might often also be helpful to analyze the text in a different context to determine its impact on a different audience and in different circumstances.

An author will use claims, supports, and warrants to build the case around their argument, irrespective of whether the argument is logical and clearly defined or needs to be inferred by the audience:

  • Claim: The claim is the main idea or opinion of an argument that the author must prove to the intended audience. In other words, the claim is the fact or facts the author wants to convince the audience of. Claims are usually explicitly stated but can, depending on the specific piece of content or text, be implied from the content. Although these claims could be anything and an argument may be based on a single or several claims, the key is that these claims should be debatable.
  • Support: The supports are used by the author to back up the claims they make in their argument. These supports can include anything from fact-based, objective evidence to subjective emotional appeals and personal experiences used by the author to convince the audience of a specific claim. Either way, the stronger and more reliable the supports, the more likely the audience will be to accept the claim.
  • Warrant: The warrants are the logic and assumptions that connect the supports to the claims. In other words, they’re the assumptions that make the initial claim possible. The warrant is often unstated, and the author assumes that the audience will be able to understand the connection between the claims and supports. In turn, this is based on the author’s assumption that they share a set of values and beliefs with the audience that will make them understand the connection mentioned above. Conversely, if the audience doesn’t share these beliefs and values with the author, the argument will not be that effective.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. As a result, an author may combine all three appeals to convince their audience:

  • Ethos: Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.
  • Logos: Logos refers to the reasoned argument the author uses to persuade their audience. In other words, it refers to the reasons or evidence the author proffers in substantiation of their claims and can include facts, statistics, and other forms of evidence. For this reason, logos is also the dominant approach in academic writing where authors present and build up arguments using reasoning and evidence.
  • Pathos: Through pathos, also referred to as the pathetic appeal, the author attempts to evoke the audience’s emotions through the use of, for instance, passionate language, vivid imagery, anger, sympathy, or any other emotional response.

To write a rhetorical analysis, you need to follow the steps below:

With a rhetorical analysis, you don’t choose concepts in advance and apply them to a specific text or piece of content. Rather, you’ll have to analyze the text to identify the separate components and plan and prepare your analysis accordingly.

Here, it might be helpful to use the SOAPSTone technique to identify the components of the work. SOAPSTone is a common acronym in analysis and represents the:

  • Speaker . Here, you’ll identify the author or the narrator delivering the content to the audience.
  • Occasion . With the occasion, you’ll identify when and where the story takes place and what the surrounding context is.
  • Audience . Here, you’ll identify who the audience or intended audience is.
  • Purpose . With the purpose, you’ll need to identify the reason behind the text or what the author wants to achieve with their writing.
  • Subject . You’ll also need to identify the subject matter or topic of the text.
  • Tone . The tone identifies the author’s feelings towards the subject matter or topic.

Apart from gathering the information and analyzing the components mentioned above, you’ll also need to examine the appeals the author uses in writing the text and attempting to persuade the audience of their argument. Moreover, you’ll need to identify elements like word choice, word order, repetition, analogies, and imagery the writer uses to get a reaction from the audience.

Once you’ve gathered the information and examined the appeals and strategies used by the author as mentioned above, you’ll need to answer some questions relating to the information you’ve collected from the text. The answers to these questions will help you determine the reasons for the choices the author made and how well these choices support the overall argument.

Here, some of the questions you’ll ask include:

  • What was the author’s intention?
  • Who was the intended audience?
  • What is the author’s argument?
  • What strategies does the author use to build their argument and why do they use those strategies?
  • What appeals the author uses to convince and persuade the audience?
  • What effect the text has on the audience?

Keep in mind that these are just some of the questions you’ll ask, and depending on the specific text, there might be others.

Once you’ve done your preparation, you can start writing the rhetorical analysis. It will start off with an introduction which is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text.

The introduction also summarizes the text and the main ideas you’ll discuss in your analysis. Most importantly, however, is your thesis statement . This statement should be one sentence at the end of the introduction that summarizes your argument and tempts your audience to read on and find out more about it.

After your introduction, you can proceed with the body of your analysis. Here, you’ll write at least three paragraphs that explain the strategies and techniques used by the author to convince and persuade the audience, the reasons why the writer used this approach, and why it’s either successful or unsuccessful.

You can structure the body of your analysis in several ways. For example, you can deal with every strategy the author uses in a new paragraph, but you can also structure the body around the specific appeals the author used or chronologically.

No matter how you structure the body and your paragraphs, it’s important to remember that you support each one of your arguments with facts, data, examples, or quotes and that, at the end of every paragraph, you tie the topic back to your original thesis.

Finally, you’ll write the conclusion of your rhetorical analysis. Here, you’ll repeat your thesis statement and summarize the points you’ve made in the body of your analysis. Ultimately, the goal of the conclusion is to pull the points of your analysis together so you should be careful to not raise any new issues in your conclusion.

After you’ve finished your conclusion, you’ll end your analysis with a powerful concluding statement of why your argument matters and an invitation to conduct more research if needed.

A rhetorical analysis aims to explore the goals and motivations of an author, the techniques they’ve used to reach their audience, and how successful these techniques were. Although rhetorical analysis is most used by academics as part of scholarly work, it can be used to analyze any text including speeches, novels, television shows or films, advertisements, or cartoons.

The steps to write a rhetorical analysis include:

Your rhetorical analysis introduction is a clear and concise paragraph that shows you understand the purpose of the text and gives more information about the author and the relevance of the text. The introduction also summarizes the text and the main ideas you’ll discuss in your analysis.

Ethos represents the authority or credibility of the author. To be successful, the author needs to convince the audience of their authority or credibility through the language and delivery techniques they use. This will, for example, be the case where an author writing on a technical subject positions themselves as an expert or authority by referring to their qualifications or experience.

Appeals are used by authors to convince their audience and, as such, are an integral part of the rhetoric and are often referred to as the rhetorical triangle. The 3 types of appeals are ethos, logos, and pathos.

rhetorical analysis thesis outline

Rhetorical Analysis Essay Guide

Rhetorical Analysis Essay Outline

Last updated on: Feb 9, 2023

Rhetorical Analysis Essay Outline - Template & Writing Guide

By: Betty P.

Reviewed By: Melisa C.

Published on: Feb 11, 2020

Rhetorical Analysis Essay Outline

Students often freak out when they hear the professor assigning a rhetorical analysis essay.

It is considered to be one of the most challenging tasks, and it sure is a little complicated, but definitely not impossible.

The first step for writing a rhetorical essay is to understand exactly what it is.

The reason why students find rhetorical essays to be a daunting task is the fact that writing such essays requires analysis of anything ranging from a literary work to a piece of art or even an advertisement.

The writer’s task is to analyze it and figure out the goal of the creator, author or painter, and the way he conveyed his views. The explanation also includes the extent to which he achieved his goal.

However, there is absolutely no need to be intimidated by it. Once you figure out the design to follow, writing a rhetorical analysis essay will be a piece of cake.

Rhetorical Analysis Essay Outline

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How to Write a Rhetorical Analysis Essay Outline

The outline for any type of writing is just like a skeleton, keeping a human body erect and well-structured. After choosing a good rhetorical analysis essay topic, following the correct rhetorical analysis essay outline will make the writing process logical and ten times easier.

Before you jump straight to writing, take your time to read and understand the original text carefully and analyze the information side by side. Focus on the author, his intended audience, his purpose, the setting, and other details.

‘How do you write a rhetorical analysis essay outline?’

To learn how to write a rhetorical analysis essay, continue reading the section given below.

Introduction

The introduction section of your essay is the part where you inform your readers about the original text that you are going to analyze.

Consider the following elements of the text when doing the analysis:

  • Target audience
  • Background context

Keep this information clear and to the point by focusing on important aspects of the text only. Also, the introductory paragraph must specify whether or not the author was successful in achieving his goal.

Start your introduction with an interesting hook. Briefly describe the author and the work, followed by your judgment and purpose of choosing it.

Write a strong thesis statement at the end of the introduction and highlight the point that you are going to discuss in the essay. A thesis statement is the most important component of the essay as it provides a brief guide on what is going to be discussed in it.

Thesis Statement

A thesis is usually one to two sentences long, written at the end of the introductory paragraph to define the purpose of your essay.

The thesis statement should be clear and concise, with the sole purpose of informing the reader what to expect from your paper.

Point out the tools used by the author and how they supported his argument.

As mentioned above, the thesis statement must outline the tools that you are going to analyze in the essay.

Typically, the authors use the following kinds of tools in their work:

Simile - a direct comparison of two things by using "like" and "as."

Imagery – visually descriptive language.

Diction – the writer's choice of words and style of expression.

Body Paragraphs

The body of a rhetorical analysis essay should analyze the original text or work. Analyze how the tools used by the author helped fulfill the purpose of the text.

Start each paragraph in the body section with a topic sentence that should refer back to your thesis statement and fortify it further.

In addition to the topic sentence, it should also include a short quote from the original text that you will use to stress the idea and analyze it.

The body should be made up of the analysis, which should be three times more than the quoted text.

The persuasive methods, ethos, pathos, and logos, will be used in the body paragraphs to analyze the content. Also, respond to the questions that are mentioned in the previous step and describe the strategies used by the author.

You can also use quotes and findings to support your thesis.

Ethos, Pathos, Logos

Did the author use rhetorical appeals such as ethos, logos, pathos? When analyzing the text, notice how the author has used them to prove his point.

Ethos displays how the writer establishes reliability and integrity through tone or credentials, or both.

Pathos is the use of feelings as an appeal to the audience's emotions. The writer may add pathos by using emotional language or personal stories.

Logos indicates the logical use of the author's ideas and how he concludes things. Make sure you keep them in your mind while analyzing your text, and employ these tips in your paper.

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Rhetorical Strategies

Authors use different types of rhetorical techniques or strategies to examine and better analyze the paragraphs and the content of the entire essay. These strategies help the authors to express their point of view and persuade the audience by following a pattern.

The most common strategies leading to an engaging rhetorical analysis include:

1. Description

Defining strategy involves telling your reader about what something means. It explains what something is and something is not. Defining strategy makes sure your readers understand what you mean by a specific term.

2. Cause and Effect

It focuses on the causes to help readers understand why something happened. Cause concerns the future while effect looks back at the past. But you can use this strategy either way from the present to the past or from the present to the future.

3. Process Analysis

With the process strategy, the writer illustrates how something is done. It goes from everyday processes like writing an application letter to complex processes such as how to face death. This rhetorical strategy is mostly used in historical essays to show how something has been done in the past.

4. Exemplification

One of the most commonly used rhetorical analysis strategies is where the writer provides examples to illustrate a larger point in detail. To make a point, there should be a clear relationship between the examples and the point you make.

5. Compare and Contrast

This rhetorical strategy looks for similarities and differences. Compare and contrast strategy is widely used in writing reports, making an argument, or even giving a speech to convince your readers.

6. Narration

Another important and one of the fundamental rhetorical strategies. Narration is which we tell stories about our life experiences to make a point.

The concluding paragraph is where the reader leaves you; make sure you address your main argument to strengthen its effect.

Provide an overview of the positive and negative points of the text and state whether or not the text was effective.

This was the basic outline that needs to be followed when tackling a rhetorical analysis essay.

Rhetorical Analysis Essay Outline Template

If this is your first time dealing with such essays, then this sample rhetorical analysis essay outline template will definitely come in handy. Just go through it once and fill out the sections one by one.

OUTLINE TEMPLATE FOR RHETORICAL ANALYSIS ESSAY (PDF)

AP RHETORICAL ANALYSIS ESSAY (PDF)

THOMAS PAINE RHETORICAL ANALYSIS ESSAY OUTLINE (PDF)

Rhetorical Analysis Essay Example

A great approach is to read some examples of rhetorical analysis essays to understand the concept of writing a great rhetorical piece of the paper better.

RHETORICAL ANALYSIS ESSAY EXAMPLE (PDF)

You can also explore a great rhetorical analysis essay example from our expert writers to understand what it takes to craft a brilliant piece of writing.

Great Rhetorical Analysis Essay Tips

When writing a detailed outline for your rhetorical analysis essay, make sure that you take care of the following things.

  • Study an essay topic, book, painting, or any other piece of art, thoroughly before choosing a topic for your essay.
  • Present the right information in each of the essay sections.
  • Do not mention the main details in the introduction and thesis statement section.
  • Do not add new information or ideas in the conclusion.
  • Reread and recheck the entire outline and key points after you are done writing.

Hopefully, you have understood the basics of the rhetorical analysis essay outline by now, and you are confident and willing to give it a try. If you want to learn more about rhetorical analysis essays, here is a detailed guide that covers everything about writing a rhetorical analysis essay .

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However, if you lack the time or writing skills and looking for a professional essay writing service . Then hand over your problems to 5staressays , and our expert essay writers will take care of the rest. Whether it is an AP rhetorical analysis essay outline or a research paper for a science class, we have got it all covered.

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Frequently Asked Questions

What is the purpose of rhetorical analysis.

When writing a rhetorical analysis essay, the main purpose of the writer is to convey his message to the intended audience.

What is the difference between rhetorical analysis and critical analysis?

In a rhetorical analysis essay, different parts of a text or work are discussed as they work together to form meaning. In a critical essay, the different parts of the work are critically analyzed, and arguments are formed around them.

Betty P.

Speech, Literature

Betty is a freelance writer and researcher. She has a Masters in literature and enjoys providing writing services to her clients. Betty is an avid reader and loves learning new things. She has provided writing services to clients from all academic levels and related academic fields.

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Rhetorical Analysis Essay

Rhetorical Analysis Essay Outline

Cathy A.

Rhetorical Analysis Essay Outline - Tips & Examples

11 min read

Published on: Aug 4, 2020

Last updated on: Jul 23, 2024

Rhetorical analysis essay outline

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A rhetorical analysis essay is an essay type that aims to study how the author persuaded, informed, or entertained the audience. This essay type analyzes the text in specific terms of rhetoric. Then break it down into several parts and examine them individually.

The writer uses different techniques and methods to analyze text. Writing this essay requires a writer to explore the author’s writing style and present information in a structured manner.

To make this essay effective, develop an outline, and organize your raw data into logical information.

This article is written to understand how a rhetorical analysis essay outline is created. Continue reading the blog and make your academic writing impressive.

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How to Write a Rhetorical Analysis Essay Outline?

An outline of an essay is as important as a backbone to the human body. An outline provides a structure to the content making it readable and understandable for the readers.

A rhetorical analysis essay uses the traditional essay outline to arrange its content. According to the standard outline, an essay is divided into three sections and five paragraphs.

  • Introduction
  • Body Paragraph 1
  • Body Paragraph 2
  • Body Paragraph 3

Outlining an essay falls under the planning phase. Experts suggest before you jump on to the writing process, plan out your essay. Arrange all the gathered ideas and information in a logical order to make it easier for you to write the essay.

Start your essay with all the pre-writing steps. Pre-writing includes choosing a topic, identifying the target audience, and gathering supporting information. After taking these steps, arrange everything according to the outline.

Continue reading to learn how the information is organized in each section.

An introduction is the first section of your rhetorical analysis essay. It introduces the selected piece of work and the essay topic to the audience.

The rhetorical analysis essay's introductory paragraphs must be informative to clear the primary goal to the readers. The rhetorical analysis introduction has three basic components:

  • Background information
  • Thesis statement.

The opening statement of the introductory paragraph is called a hook. The purpose of drafting this sentence is to grab the reader's attention and motivate them to read the entire essay. The hook statement is designed, keeping in mind the chosen text and its theme.

Once you have started your essay, provide the background information for your essay. The background information includes the author and his work's introduction and strategies to persuade the audience.

After this, the writer provides his argument or claim on the original text. It is the essay's thesis statement, and the writer proves it by gathering evidence from the chosen content. The last part of the introduction makes the audience clear about what the paper is about. 

Here's an example of a rhetorical essay introduction to a speech from president trump:

President Donald Trump's speech about the economy to the people of the United States has been an enthralling one that many have heard and discussed for months. His words motivate and inspire a nation, but also raise questions about his intentions and his message toward his own people. In this rhetorical analysis essay, we will discuss President Trump's speech from a persuasive approach and examine the techniques used to convey his message.

Your essay's body is the most significant section of the outline as it contains all the details on the topic. Therefore, this part of the essay presents an in-depth analysis of the text. 

Each point is discussed in a separate paragraph in the body section. A topic sentence is used for each paragraph. It focuses on the point that is to be addressed in that particular segment. The topic sentence makes it easier for the readers to identify which aspect is under discussion in that specific paragraph.

Moreover, the body paragraphs shed light on the persuasive methods that the author used and their effectiveness. The writer uses quotes and analysis to support the main thesis statement .

A trick to making your content stand out is to quote less and provide more analysis. The readers are looking forward to seeing your viewpoint on the text.

In a nutshell, the body of the rhetorical analysis essay should discuss the following things:

  • Effectiveness of the strategies
  • How well the strategy works in the example?
  • Reasons behind choosing the specific approach
  • Effects of the appeals on the audience

Here's an example of a rhetorical analysis essay's body paragraphs.

The President begins his speech by speaking of the nation "in a moment of renewal," reflecting on how times have changed and noting that "America is once again ready to show the world our stuff." His use of words like "renewal" and "ready" invoke a sense of anticipation and excitement in the minds of his listeners. He then details a series of accomplishments that have been achieved since he took office, such as creating jobs and cutting taxes for millions of people. This is an example of President Trump's use of logos - an appeal to fact-based evidence that he believes will support his argument and bolster his credibility. 

The President then goes on to address the economy and the need for Americans to invest in the future. He speaks with confidence, stating that "we can make our economy stronger and more resilient than ever before." His words are inspiring, encouraging citizens to believe in themselves and the potential of their country. He also uses pathos - an appeal to emotion - in order to drive home his point. He states, "Let us stand strong together and show the world what America is capable of achieving." His words elicit a feeling of patriotism that can be felt throughout the crowd. 

Finally, President Trump ends his speech by emphasizing the need to "build a brighter future" and "make our nation greater." These words leave the audience feeling as if they have been empowered, imbued with the belief that they can achieve anything they set their minds to. His use of language here is an example of ethos - an appeal to ethics, or trustworthiness. By using these words, President Trump has established himself as a trustworthy leader whom his audience can believe in.

All the paragraphs in the body section should lead the audience toward the rhetorical analysis essay's conclusion. It is the last section where the discussion is concluded by summarizing the significant points. Moreover, the conclusion also highlights how the author influenced the audience's opinion or society in general.

At the end of the concluding paragraph, restate the text's importance and its contribution to history.

Overall, President Trump's speech was an effective and persuasive piece of rhetoric. He used logos, pathos, and ethos to bolster his argument and inspire the nation to pursue its dreams. His message resonated with many and left citizens feeling empowered and hopeful for the future.

Rhetorical Analysis Essay Outline Template (PDF)

Types of Rhetorical Strategies

Writing a rhetorical analysis essay is a bit different from other essay types . The reason is, a writer studies rhetorical or persuasive techniques used by the author to influence his audience.

Generally, there are three rhetorical devices or strategies through which the author attempts to persuade the audience. These include:

  • Ethos - It establishes the writer's credibility in the work. Ethos is then used to persuade the audience on a particle idea. The author built this credibility through his knowledge, expertise, and moral competence in the field.
  • Pathos - It is a device that the author uses to appeal to the reader's emotions. The goal of this technique is to arouse feelings in the audience to persuade them.
  • Logos - Unlike the other two devices, logos is a strategy that uses logic and reasons to persuade readers. The writer uses facts, critical thinking, statistics, and undeniable data to convince the audience of his viewpoint.

For writing an effective rhetorical analysis essay, a writer identifies the author's strategies in the original text and evaluates them.

Here's an example of ethos, pathos, and logos.

The author has a Ph.D. in biology and his field research has been published in esteemed journals, including Nature and Scientific American.

The piece includes stories of people who have suffered from the effects of climate change, which can help readers to feel an emotional connection to the material. 

Statistical evidence is used to demonstrate the severity of climate change, and to illustrate how much it could impact our planet's future.

Watch the video to discover more about rhetorical strategies and how they can help you create persuasive content.

Rhetorical Analysis Essay Example

Students require written examples and essay samples to understand the actual writing process and its structure. The following are examples to make the students learn the rhetorical analysis essay concept.

These examples will allow them to draft an impressive piece, making them achieve higher grades. 

How to Write a Rhetorical Analysis Essay - Sample (PDF)

Rhetorical Analysis Essay Sample (PDF)

Rhetorical Analysis Essay Outline College

Comparative Rhetorical Analysis Essay Outline

AP Lang Rhetorical Analysis Essay Outline

Visual Rhetorical Analysis Essay Outline

Searching for additional rhetorical analysis essay examples ? Click this link to explore more essays!

Rhetorical Analysis Essay Topics 

Rhetorical analysis essays are a great way to practice analyzing and interpreting the persuasive techniques used in different forms of media. 

So, if you're stuck on where to begin, why not start with one of these Rhetorical Analysis Essay topics for college students?

  • "I Have a Dream" speech by Martin Luther King Jr.
  • "The Gettysburg Address" by President Abraham Lincoln
  • The use of imagery in Edgar Allan Poe's "The Raven"
  • The impact of tone in F. Scott Fitzgerald's "The Great Gatsby"
  • The use of ethos, pathos, and logos in Arthur Miller's "The Crucible"
  • "The First Inaugural Address" by President Franklin D. Roosevelt
  • "The Ballot or the Bullet" speech by Malcolm X
  • "A Modest Proposal" by Jonathan Swift
  • Civil rights movement  protests
  • The representation of society in Jane Austen's "Pride and Prejudice"

Need more rhetorical analysis essay topics ? Visit this link!

In summary, the rhetorical analysis essay outline is a valuable tool to analyze a piece of writing. By using the outline to structure their analysis, writers can present a clear and convincing argument.

Are you still confused? Not sure where to take the start and which format to follow? Take our professional's help.

Embark on your academic journey with confidence, thanks to our college essay writing service . Tailored to meet the unique demands of college assignments, our team of expert writers is committed to delivering essays that not only meet but exceed your expectations. 

Or, elevate your writing experience with our AI essay writer , an advanced tool designed to refine your essays with the precision of artificial intelligence.

Frequently Asked Questions

How do you outline a rhetorical analysis.

Here are some tips that will help you outline a rhetorical analysis essay.

  • Identify the rhetorical strategies
  • Describe the rhetoric appeals
  • State your thesis statement
  • Organize your ideas

What are the 5 parts of rhetorical analysis?

Below are the five main parts of rhetorical analysis.

How many paragraphs is a rhetorical analysis essay?

When writing a rhetorical analysis, it is important to use a typical 5-paragraph essay structure. A rhetorical analysis essay must include three essential parts: an introduction, body paragraphs, and a conclusion.

What are the 6 elements of the rhetorical situation?

The six main elements of the rhetorical situation are;

What are the 8 rhetorical modes?

The main eight rhetorical modes are;

  • Description
  • Illustration
  • Compare and contrast
  • Cause and effect
  • Classification
  • Argumentation 

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rhetorical analysis thesis outline

How to Write a Thesis Statement For a Rhetorical Analysis

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Table of contents

  • 1 Rhetorical Analysis Thesis Statement
  • 2.1 Doing Proper Analysis
  • 2.2 Find Concrete Examples
  • 2.3 Determine the Author’s Purpose
  • 2.4 The Effect on the Audience
  • 2.5 Take a Position
  • 3.1 Do’s
  • 3.2 Don’ts
  • 4.1 Elements of a STRONG Thesis
  • 4.2 Elements of a WEAK Thesis
  • 5 Formula for Thesis Statement

Because of its convoluted name, rhetorical analysis thesis statements might sound like a daunting thing to write. However, it is not that difficult to create as long as you can acknowledge all of its different components and form a proper thesis sentence. In this article, we will cover everything you need to construct a compelling rhetorical analysis statement for your essay. So let’s begin!

Rhetorical Analysis Thesis Statement

Rhetorical analysis thesis statements present a main argument about how a particular text (usually non-fiction) uses rhetorical devices to achieve a desired purpose. They can generally be found in rhetorical analysis essays or academic research papers used in college classes such as English, Political Science, or History. It is best to place it at the end of your introduction paragraph.

A thesis statement for rhetorical analysis has three main objectives:

  • Give the name of the text being analyzed, as well as the author and genre
  • Take note of the different rhetoric being used by said author
  • Determine the overall effect these strategies have on the reader

Rhetorical analysis thesis statements are necessary for keeping you focused while you are writing your essay. It also benefits the reader because they can read it in the introduction and know exactly what the paper will be about.

Now we will cover the best practices for creating a proper argument needed for your thesis.

Tips to Compose a Thesis Statement for Rhetorical Analysis

rhetorical analysis thesis outline

Doing Proper Analysis

Before you begin writing, it is important to remember that it must be defensible. This means that it must be proven with evidence and you should not simply use your own opinion. It might be a good idea to write a rhetorical analysis essay outline to jot down ideas and sources that you will use in your paper. A thorough analysis should be done for your thesis. While you are reading the passage, take note of the rhetorical devices and strategies that the author uses. What specific choice did the author decide on in terms of rhetoric? You can include the names of the devices such as juxtaposition, alliteration, etc.

Find Concrete Examples

Once you have determined the different techniques utilized by the author, your next step is to find solid cases of those techniques within the text. This will serve as evidence for your thesis. The more evidence you can find to back up your claim, the better. While doing research, take note of how the example illustrates the rhetorical technique you are trying to prove.

Determine the Author’s Purpose

After you have found sufficient evidence, start thinking about WHY the author decided to use them in the first place. Why did the author make these particular choices? What point was she trying to make?

The Effect on the Audience

One of the goals of the rhetorical thesis is to take apart an essay or literary work and break it down into its smaller components. You then determine how the parts come together to create a particular effect for the reader. What is going through your mind? Was the author trying to persuade you of something? Or was the purpose only to entertain?

Take a Position

Before you start a rhetorical analysis essay, you must take a firm position if you want your thesis statement to be effective. Of course, the reason why we even read literary works in the first place is because they can be interpreted in a myriad of ways. There might be several rhetorical methods the author uses in their work, but your job is to focus on ONE of them. You cannot convince the reader of your position if your ideas are all over the place. Choose what you think is the strongest point and stick with it.

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Do’s and Don’ts when Writing a Thesis Statement

Use this list as a guide when you begin to write. This way, you can remain on task and create a thesis sentence that is coherent and clear to the reader.

  • Make it very clear which techniques you will be analyzing and their effectiveness within the text.
  • Take a firm position on the issue you will be discussing. Resist the urge to bloat your thesis statement with different rhetorical devices. Choosing one will keep you organized while you are presenting your argument.
  • Keep in mind that this will serve as a guide to the reader on what you will be covering in your essay. Always keep the reader in mind while you are writing so that they do not get lost. This is why having a specific focus is so important.
  • Try to use your credentials, reputation, or personal stories to establish yourself as an expert on the topic.

Don’ts

  • This is not an opinion piece. Avoid using phrases like “I believe” or “I think”. How you personally feel about the topic being discussed is irrelevant. By the time you write your thesis statement, you should have ample proof to validate your position.
  • Do not write a simple, flat statement about the topic. This type of thesis statement has a certain structure that you can find below.
  • Don’t make your piece either too vague or too convoluted. Keep the reader in mind when you are stating your argument. Your words should be something they can clearly follow and understand.

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Examples of Strong and Weak Rhetorical Analysis Thesis

Now that we have determined what goes into creating a thesis statement for a rhetorical essay, we can now discuss what is needed to write the argument itself.

Elements of a STRONG Thesis

A strong rhetorical essay thesis utilizes appeals. Appeals are tools that the author uses to earn the approval of the reader by playing to common experiences that we all have. The three types of appeals are pathos, ethos, and logos.

The pathos appeal uses language to conjure strong emotions in the reader like sympathy, anger, compassion, or sadness.

The ethos appeal uses the writer’s character and credibility to convince the reader that they are an expert on the topic being discussed.

Finally, the logos appeal calls to the reader’s logic and reasoning. You can employ evidence, statistics, and testimonies from other experts in the field to convince the reader of your position.

Utilizing all three types of appeals will guarantee that you create a rock-solid argument for your essay.

Elements of a WEAK Thesis

This should go without saying, but avoid plagiarism when writing a thesis for rhetorical analysis and be sure to properly cite your source.

You should also avoid bias when writing your rhetorical analysis essay thesis. The purpose of this type of essay writing is to be objective and to present evidence to convey the most logical argument possible. Lastly, you should try your best not to merely summarize a thesis for a rhetorical analysis essay . If you want to establish yourself as an expert on the topic, use facts and reasoning to your advantage to arrive at a believable conclusion.

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Formula for Thesis Statement

Use the template below to help you get started and to give you ideas on how to proceed. Remember to place it after your introduction.

In his/her (ADJECTIVE) speech/article/letter, (WRITER’S NAME) uses (RHET. TECHNIQUE) and (RHET. TECHNIQUE) to persuade (AUDIENCE or READER) to (DESCRIBE THE AUTHOR’S PURPOSE)

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How to Create a Compelling Rhetorical Analysis Essay Outline

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Do you need to write a rhetorical analysis essay outline? Even the word is quite a mouthful, and it can seem far more intimidating than it really is, especially if you’re new to the style. That’s why we’ve put together this super helpful guide to the rhetorical essay format and everything you need to know to get the job done.

In this article:

What is a Rhetorical Analysis Essay?

How long should my rhetorical analysis essay be, rhetorical appeals, analysis and evaluation, thesis statement, prepare to write:, rhetorical analysis introduction, ethos, pathos, logos, rhetorical analysis essay strategies.

Before we look at the rhetorical analysis format, let’s answer a fundamental question – what is a rhetorical analysis essay, anyway? Rhetorical analysis essays take another person’s work of nonfiction (usually, sometimes fiction is allowed) and dig deep into how the message was presented and why. They can be about anything – from books to magazine articles, famous speeches, and even TV commercials and videos. It’s all about looking deeply into how the media created its message and whether it’s effective at delivering it.

Why learn how to write a rhetorical analysis essay? It’s essential to know how people deliver a message. Think of marketing. Successful marketers don’t just make things up and hope for the best! They review what their successful competition is doing and figure out how to leverage it for their brand. This includes creating the right effect with the message, using power words that will drive their campaign, and so on – all skills you will learn while creating the outline for your rhetorical analysis essay.

As you can see, it’s an important critical skill to develop, and your rhetorical analysis essay will help you learn a lot about how humans respond to what we consume as well.

There is no strict rule about how long a rhetorical analysis essay should be, unless you have been given a target word length by your school or professor. You will, however, need to include key parts in your rhetorical analysis-conclusion, opening paragraph, thesis statement, and enough body sections to adequately make your analysis and argument. Our rhetorical analysis thesis outline will assist with this.

How to Write a Rhetorical Analysis Essay?

We will look at the rhetorical analysis essay outline in more detail below. First, however, it’s important to identify the steps you will take in writing your essay, to make sure it is insightful and clear to the reader. How do you analyze your source material?

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You will start by noting the overall rhetorical elements used. Here are four key elements:

  • Purpose : Why did the speaker or author create this piece? What were they hoping to achieve or convince people of?
  • Audience : Who was the piece directed at? What are their backgrounds and demographics? What unites them as an audience?
  • Context : No piece is an island. What was/is happening around the work you are analyzing? What was the social climate, place, and time when it was written? What was happening around it?
  • Medium : How is the message being delivered to us? Why would this be the best way to express the thought?

With that framework in mind, now move on to the rhetorical appeals and devices the author uses. This includes ethos, pathos, and logos, which we’ve looked at in detail in the next section. Also, consider how they are evoked – the imagery used, the tone taken, the syntax offered, and so on.

Of course, the point here is an analysis of the content you’ve chosen. So now it’s time to dig deep into how they used these methods and why they selected them. Were they successful or not? Why? Why not? If it wasn’t a successful attempt, what do you think the audience actually felt? At this point, you are building the ‘meat’ of your actual rhetorical analysis essay, so spend a lot of time with this. Remember, your evaluation is your main argument!

We revisit this a little later, but it’s worth adding here, too. Try to take these overall ideas and refine them into a straightforward thesis statement. This will help you build a strong foundation for your essay. This statement must demonstrate:

  • The purpose the content creator had for the content
  • The methods they used
  • How effective they were

And contain the very core of your argument, which the rest of the essay develops further. It could look something like this:

In (content piece), the author compellingly demonstrates how removing access to some forms of public transport adversely affected vulnerable community members. They presented factual data, alongside personal experience and anecdotes that spoke to the problem’s root.

With that core element of your essay nailed down, you can begin to organize the thoughts, ideas, and evidence you’ve unearthed so far into your outline. Let’s take a closer look at it.

Rhetorical Analysis Essay Outline

So, what goes into the outline of a rhetorical analysis essay? It’s worth spending some time creating a rhetorical analysis essay/thesis outline for your work, even if it seems like wasted time. With a streamlined, sensible process in place, and a solid framework to work within, it will be much easier to organize the flow of your thoughts. So it’s time to create your rhetorical analysis outline.

As you go, think about the work you’re analyzing. Focus on aspects like the creator, their intention and message, the setting, and other vital details. Not only will this help you easily create the rhetorical analysis outline, but it will also do a lot of the work.

How to start a rhetorical analysis is one of the most asked questions by students – and with good reason. The introduction needs to achieve many things. You will be telling the reader about what you’re analyzing, whether it achieved its goals, and hooking the reader to keep reading along with you. This means it has to be one of the strongest parts of your essay.

Open on something interesting to pull people into your writing, known as a hook . Then introduce the author and work you are examining. There is no need for deep detail as that’s for the body but enough to grasp the subject. Explain whether or not you think they were successful with their message and why you decided on that judgment.

Here at the end of the introduction is also where your thesis statement will reside. A strong thesis statement is critical to a rhetorical analysis essay. In many ways, it is the lynchpin of the whole essay. Think of it as a quick guide to the entire argument you will be making.

It should be one or two sentences long, very clear and concise, and carry the intent of informing what the reader will get from your paper. You will outline the tools you are using to analyze the source material. Three of these are most typical for rhetorical analysis essays:

  • Diction : How the author uses words and styles
  • Imagery : The visually descriptive language they use
  • Simile : Direct ‘like’ and ‘as’ comparisons between items.

The Body of your rhetorical outline is the most changeable part of the rhetorical analysis essay template. You can make a convincing argument in as little as 500 words . Or you may need more space. Don’t confuse being wordy with being ‘smart’ or ‘effective’- try to use as few words as you need to be concise and clear.

Here is where you will do the bulk of your analysis. Look at how the author used their tools to drive the purpose of the text.

While you can use any number of paragraphs, we suggest at least 3. Each should open with a topic sentence that links it to your thesis statement, proving and fortifying it. Add a relevant quote from the original text that helps demonstrate your point. Then use the rest of the text for your analysis. This should be at least three times longer than the quoted text. Quotes and findings that support your point will be used throughout.

These are the three classic rhetorical appeals that you should use to help you analyze the text. Use them throughout the body.

  • Ethos : How the author establishes themselves as reliable and trustworthy with their tone or credentials.
  • Pathos : ‘Tugging on your feelings.’ This is how an appeal to the reader’s emotions is made through emotive language or touching stories.
  • Logos : This is the root word for Logic, which should give you a hint. How does the author develop their ideas logically? Do they reach sensible conclusions?

Once you’ve established your argument and developed it through the body, you will round off with a paragraph as a conclusion. It’s the most forgotten part of the rhetorical analysis essay format, so keep it in mind! You need to reiterate your main argument to emphasize your point concisely. Give a quick overview of the pros and cons in the text, and restate whether you feel they were effective.

And there you have it! This is the basic rhetorical analysis template that can be adapted to a wide range of essays.

Now you have a rhetorical analysis essay outline/template to follow, but the hard work doesn’t stop there. Throughout your essay, you need to demonstrate strong use of rhetorical analysis strategies to examine the essay contents. This helps you persuade your audience and develop your argument. There are many different strategies, but these are the most commonly used:

  • Description : This is the most straightforward strategy, merely telling your reader something through the direct description. What is it? What is it not? This helps them understand what a specific term means as you use it.
  • Cause and effect : The key part of this strategy is the cause. The effect is what happened because of that cause. In this way, you join the present (effect) to the past (cause), or the present (cause) to future action (effect).
  • Process Analysis : How was something achieved? This is a strategy that’s good for history-focused essays, as it shows how something was achieved in the past but can be used for any topic. For example, this article is a process analysis! You also find process analysis used to explore topics from simple descriptions of how to do tasks, to complex advice like processing grief.
  • Exemplification : This is another commonly used strategy. You give examples to illustrate your overall point. Every time you analyze a quote, you’re using this. However, make sure that there is a transparent and explainable relationship between your quote and the point you’re making.
  • Compare and Contrast : What is similar and different? This is a strong strategy used often in arguments, speeches, and reports, which is useful for rhetorical analysis.
  • Narration : Narration takes the reader on a journey through storytelling, which is why it’s an essential rhetorical strategy. We use life experience and personal stories to make our points.

Analyzing rhetoric is how we evaluate and understand what other creators have made. We also arrive at better ways to make our arguments more efficient through such analysis. That’s why it’s worth exploring all of these rhetorical analysis strategies and how they can be applied to your topic even if you discard some for your practical purposes. 

Don’t just mechanically approach your topic. That way, you just hear what they say. Instead, pay attention to how they say it, using these strategies. This will help you develop your critical thinking, one of the most important things you will ever do. This is your toolkit that will help you evaluate media critically, a skill that will help you throughout your life.

And there you have it! You have learned how to write a rhetorical analysis essay, from choosing your topics to developing a coherent argument in a logical outline. We’ve even looked at some key tips and strategies for your rhetorical analysis essay, too. With this outline and these tools in your kit, you will be able to take your conclusions and express them to the reader logically. Now it’s up to you to practice those skills!

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Free Rhetorical Analysis Generator

  • 🌟 Intro to Rhetorical Analysis Generator

🤔 What Is Rhetorical Analysis?

  • ✒️ Components of Rhetorical Analysis
  • 💎 SOAPSTone Template
  • 📝 Essay Outline

🔗 References

🌟 intro to our free rhetorical analysis generator.

Rhetoric refers to the use of language that helps motivate, persuade, or get the point across to a particular audience. Rhetorical analysis involves studying and evaluating strategies authors and speakers use to achieve this goal. Here, you’ll learn how to use our generator, the fundamentals of rhetorical analysis, and the components of making a great essay.

Rhetorical Analysis Generator & Reasons to Try

It’s not always easy to conduct a good rhetorical analysis. Many students struggle with it and may even fail to submit their work on time. Our rhetorical analysis generator is here to help! It has many benefits that help you finish your work faster:

😃 User-friendliness We made the interface as simple as possible so anyone can use the platform whenever they wish.
📋 Multipurpose Our rhetorical analysis creator evaluates all kinds of writing, including essays, articles, advertisements, etc.
⌚ Time-saving There is no need to spend hours analyzing the rhetorical aspects of a work, as the tool does this in minutes.
🎯 Accurate results Our AI-based software scans text to find the topic and correctly establishes its rhetorical elements (ethos, pathos, or logos.)
💡 Inspiration You will never have to doubt the accuracy of your work, thanks to our well-tuned analysis maker.

A rhetorical analysis evaluates a piece of work and the effectiveness with which the author communicated their ideas. It can be anything from a novel to a movie, as long as the work wants to persuade an audience. In other words, instead of discussing the events of The Count of Monte Cristo, you explore what Alexander Dumas wanted to tell his readers, which techniques were used to convey the message, and whether it was successful.

11 Common Rhetorical Analysis Devices

Look at some of the most popular rhetorical devices you can encounter in written and spoken works. They will help you better identify and include them in your upcoming papers.

↔️ Analogy This device shows similarities between several things.
💬 Diction This one relates to the kind of words the author used in the work.
🎈 Hyperbole A hyperbole is otherwise known as an extreme exaggeration.
🖼 Imagery This notion includes and vivid descriptions.
✨ Metaphor A metaphor occurs when something is indirectly called the other thing to compare them.
🎭 Oxymoron Such devices juxtapose words with opposing meanings.
💥 Paradox This one is a paradoxical statement that contradicts itself but holds some degree of truth.
👥 Simile This device is similar to a metaphor, except when using it, you utilize “such as” and “like” to compare things.
🔔 Symbolism Symbolism is the use of imagery and to convey an idea.
✏️ Syntax This device deals with how the author structures sentences and uses word order.

✒️ Rhetorical Analysis Components & Their Meaning

You can come across several rhetorical analysis methods in your professional and academic work. The rhetorical triangle is the most popular type but has several lesser-known subtypes.

Its components are:

  • Ethos . This notion appeals to the author or speaker’s credibility. It evaluates a person’s authority on a subject and tells the audience if they should trust them.
  • Pathos . Pathos deals with emotions. It’s the most effective rhetorical device as it’s used to connect the speaker and the audience. For example, an emotional appeal over the use of facts is a tell-tale sign of propaganda.
  • Logos . This element backs up a claim with logical and reasonable substance. Through it, the author provides factual evidence that supports their claims.
  • Kairos . When a writer or a speaker addresses a particular time and place, they use kairos to provide specific context. To illustrate, an address concerning the First Amendment is most effective during a political debate.
  • Stasis . The final segment of the rhetorical analysis lets people view arguments from different perspectives. This adds an impact and makes the audience more likely to side with the writer or speaker.

💎 Rhetorical Analysis: SOAPSTone Template

Like any analysis, evaluating a person’s rhetorical capabilities requires structure. Without it, you may fail to address some aspects of the work, making your paper incomplete. You can make this process easier with the SOAPSTone template and its components:

Subject Here you explain the , topic, and content of the work. You can also state how the author introduces the core idea, whether the piece has only one subject or several. This can be done in several phrases or sentences.
Occasion This part of the framework explains why the author created their work. The occasion can be an argument, a diatribe, a critique, or an observation made about a concept or an idea. For example, someone might have been moved to share their thoughts after witnessing a traumatic event or coming across a radical political position.
Audience Next, pinpoint the audience an author wanted to address. It can be a single individual, a small group, or a large one. The audience can be either clearly stated or implied in the text. For example, a piece can address people of particular religious, political, or geographical backgrounds.
Purpose In this analysis section, you uncover the reason for writing the work. Establish the thoughts and ideas an author wanted to . Elaborate on the feelings a work seeks to invoke in the audience and the effect its maker wishes to achieve.
Speaker The next segment of the matrix lets you establish the work’s narrator. The author and speaker can be the same or different. Sometimes, the story is told from various perspectives instead of following a single narrative.
Tone Any piece of writing shows an author’s opinion or attitude towards belief systems of concepts. It’s most apparent through word choice. For example, tone is almost confrontational when it comes to particular religious and political views.

📝 Rhetorical Analysis Essay Outline

Writing any type of essay requires structure and cohesion. While you may have encountered this structure before, it’s worth to remember the basics. A rhetorical analysis paper outline requires the following elements:

  • Introduction . This paragraph introduces the text and its author. Some experts recommend including a summary of the work and elements of the SOAPStone analysis you uncovered. Explain why you’re conducting the research and give a clear thesis statement.
  • Body . The section where you present arguments about work and what makes it persuasive. Here you discuss the methods, strategies, and rhetorical and literary devices the author used to convey their message.
  • Conclusion . The conclusive paragraph ties your analysis together by driving home the main arguments provided in its body. It can also explain how the work impacted society or its target audience.

3 Good Rhetorical Analysis Essay Examples

Here we have picked up some samples with rhetorical analysis of different types of works that can inspire you to create own impressive essay.

  • Rhetorical Analysis of Paypal’s Online Payments Commercial Essay . PayPal's online payments commercial employs a potent blend of rhetorical techniques to convey its message effectively. The ad emotionally connects with the audience through vibrant visuals, stirring music, and relatable scenarios. Using real-life situations highlights the convenience and security of PayPal's services, appealing to the ethos and building trust. Additionally, persuasive language and a call to action stimulate a sense of urgency, prompting viewers to adopt PayPal as their preferred online payment platform. By artfully combining pathos, ethos, and logos, the commercial convinces viewers that PayPal is a trustworthy and convenient decision for their online payment requirements.
  • “The Myth of Multitasking” by Rosen: Rhetorical Analysis Essay . The author adeptly employs rhetorical strategies to debunk the notion of multitasking. Christine Rosen dismantles the prevalent belief in multitasking efficiency through persuasive arguments and compelling evidence, revealing its detrimental effects on productivity and cognitive abilities. Her skillful use of logic and reasoning challenges readers to question their habits and consider a more focused approach to tasks. By strategically dismantling this cultural trend, Rosen urges her audience to reassess their attitudes toward multitasking, prompting a profound reevaluation of its impact on daily life and productivity.
  • A Rhetorical Analysis: “Chevy Commercial 2014” Essay . Chevy Commercial from 2014 is a captivating piece of rhetoric that skillfully employs various persuasive techniques to resonate with its audience. The ad establishes an immediate connection with viewers through emotional storytelling. The commercial artfully weaves heartwarming scenes of people's lives, accompanied by an inspiring soundtrack, evoking a sense of nostalgia and relatability. Ethos is reinforced by showcasing real people in everyday situations, enhancing the credibility of Chevy's brand positioning as an integral part of consumers' lives. Furthermore, logos strategically highlights the car's innovative features and performance. By aligning Chevy with moments of happiness and adventure, the ad compels viewers to consider Chevy as the vehicle that can accompany them on their life journeys.

We hope our tool will facilitate your rhetorical analysis of books, commercials, or speeches, so you'll create a unique essay! Besides, you may try our hook generator to engage the audience to read your paper from the beginning.

📌 Rhetorical Analysis Generator – FAQ

Updated: Jul 19th, 2024

  • Rhetorical Analysis – Jessica Allee, University of Arkansas
  • How To Write a Rhetorical Analysis in 8 Simple Steps – Jennifer Herrity, Indeed
  • Rhetorical Analysis – Blinn College District
  • What Is a Rhetorical Device? Definition, List, Examples – Jeffrey Somers, ThoughtCo
  • Rhetorical Analysis Essay: Formatting – Brandon Everett, California State University, East Bay
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IvyPanda's free rhetorical analysis generator will help you craft detailed and insightful rhetorical analyses within a few clicks. Just fill in the form, customize the analysis according to your text type and context, and let our generator do the rest.

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In my English class, we have to write a rhetorical analysis essay and I've never done one before. Can anyone give me some advice on how to break down the text and write a solid essay? I'd really appreciate any help you guys can provide!

First and foremost, it's essential to understand the basic structure of a rhetorical analysis essay and what the purpose is. Rhetorical analysis essays focus on examining how authors use rhetorical strategies (such as ethos, pathos, and logos) to create an argument or persuade the audience. Here is a step-by-step guide to help you write an effective rhetorical analysis essay:

1. Carefully read the text: Begin by reading the text multiple times to ensure that you thoroughly understand the arguments presented. Note down significant points, arguments, and claims made by the author.

2. Identify rhetorical strategies: After understanding the text, identify the rhetorical strategies the author uses, such as ethos (credibility), pathos (emotional appeal), and logos (logical appeal). Keep in mind that authors may also utilize rhetorical devices like analogy, juxtaposition, or irony to enrich their arguments.

3. Analyze the effectiveness of rhetorical strategies: Examine how the rhetorical strategies contribute to the author's purpose and message. Assess the effectiveness of each strategy and how they work in tandem to persuade the audience.

4. Develop a thesis statement: Craft a concise and clear thesis statement that outlines your essay's focus. The thesis should articulate the author's purpose, the rhetorical strategies used, and your analysis of their effectiveness.

5. Outline your essay: Create an outline that includes the introduction, main points supporting your thesis, and a conclusion. This will help you organize your thoughts and ensure a coherent flow throughout the essay.

6. Write the introduction: In the introduction, provide some background on the text and author, as well as a brief summary of the main arguments. Your thesis statement should be placed at the end of the introduction.

7. Develop body paragraphs: Each body paragraph should focus on one rhetorical strategy, starting with a topic sentence that connects to your thesis statement. Then, provide evidence from the text to illustrate the strategy's use and effectiveness. Finally, analyze how the strategy contributes to the author's overall message and purpose.

8. Write the conclusion: Summarize your analysis, restate your thesis, and discuss the implications or significance of your findings. Avoid introducing new ideas in this section.

9. Revise and edit: Make sure to proofread your essay and revise any errors in grammar, syntax, or punctuation. Also, check for clarity, coherence, and cohesion throughout the essay.

By following these steps and maintaining a clear focus on the author's rhetorical strategies, you'll be well on your way to crafting a strong rhetorical analysis essay. Good luck!

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Rhetorical Analysis Essay Outline: Examples & Strategies

Rhetorical analysis is never a simple task. This essay type requires you to analyze rhetorical devices in a text and review them from different perspectives. Such an assignment can be a part of an AP Lang exam or a college home task. Either way, you will need a solid outline to succeed with your writing. And we can help you nail it.

In this article by our custom-writing team, you will find:

  • the structure of a rhetorical analysis essay;
  • a detailed guide and tips for writing a rhetorical essay outline;
  • an example and a template for you to download.
  • 📚 Rhetorical Analysis Structure

Introduction

  • Body Paragraphs
  • 📑 Example Outline & Template

🔍 References

📚 structure of a rhetorical analysis essay: pre-writing.

The first thing you need to know before you start working on your essay is that the analysis in your paper is strictly rhetorical. In other words, you don’t need to discuss what the author is saying. Instead, it’s a take on how the author says it.

And to understand “how,” you need to find rhetorical appeals. An appeal is a technique that the author uses to convince the reader. The main ones are logos, ethos, and pathos.

The picture shows the rhetorical triangle: ethos, pathos, logos.

The whole analysis is structured around them and divided into 3 parts: appeals in the text’s introduction, in the body paragraphs, and in its conclusion.

Remember that it’s essential to structure your essay in chronological order. To put it simply, it’s better not to describe the appeals from the conclusion before the ones in the introduction. Follow the structure of the text you’re analyzing, and you’ll nail it.

Rhetorical Analysis Triangle

We’ve already mentioned ethos, pathos, and logos. The rhetorical triangle is another name for these 3 main appeals. Let’s examine them in more detail:

Logos is the appeal of logic. It includes the usage of argumentation, citing statistics, and referring to facts. You will see a lot of logos in academic writing.
Ethos (also known as the ethical appeal) aims to convince the reader by taking the authority high ground. For example, authors may demonstrate how skillful or knowledgeable they are in the discussed field to make their claims more impressive.
The pathos appeals to the reader’s emotions. You can do it by revealing a shocking fact or delivering inspirational statements. Inducing anger, pity, or any other positive or negative emotion counts as pathos.

In your essay, it’s best to mention all 3 appeals. It’s also necessary to measure their effectiveness and give examples. A good strategy is to find the appeals in the text, underline them, and analyze them before writing the outline.

Each appeal can be characterized by the following:

  • Diction. Diction is the words that the author uses to describe the idea. When analyzing diction, you want to find words that stand out in the text.
  • Syntax. Simply put, syntax is the order of words used by the author. You can also look at the sentence length as a part of the syntax.
  • Punctuation. This characteristic is all about the usage of punctuation marks. Aside from commas, it’s good to pay attention to colons and dashes. Authors can use them to focus the audience’s attention on something or create a dramatic disjunction.
  • Tone. It’s the author’s attitude towards the discussed idea. The tone is a combination of diction, syntax, and punctuation. For example, you can tell if the author is interested or not by evaluating the length of sentences.

Remember that all 3 appeals are artistic proofs, and you shouldn’t confuse them with factual evidence. The difference between them lies in the amount of effort:

  • Citing factual evidence requires no skill. You create proof just by mentioning the fact.
  • In the case of artistic proof , you must use your knowledge of rhetoric to create it.

SOAPS: Rhetorical Analysis

SOAPS is a helpful technique for conducting a rhetorical analysis. It’s fairly popular and is recommended for AP tests. SOAPS stands for:

ubject What is the idea of the text?
ccasion What prompted the author to write the text?
udience Who would find the text interesting? Who is it created for?
urpose Why did the author write it?
peaker’s characteristics What is the author’s personality? What do they believe?

Answering the questions above will make it easy for you to find the necessary appeals.

✍️ How to Write an Outline for a Rhetorical Analysis Essay

Now that you’ve found the appeals and analyzed them, it’s time to write the outline. We will explain it part by part, starting with the introduction.

How to Write an Introduction for a Rhetorical Analysis Essay

In a rhetorical analysis, the introduction is different from that of a regular essay. It covers all the necessary information about the author of the text:

  • Name (or names, if there are several authors.)
  • Genre and title of the reviewed work.

The author claims that cats are better pets than dogs.

  • The target audience that the writer is aiming at.
  • The context in which the text was produced, e.g. a specific event.

The picture shows the components of an introduction for a rhetorical analysis essay.

Aside from that, a rhetorical essay introduction should include a hook and a thesis statement. Want to know how to write them? Keep reading!

How to Write a Hook for a Rhetorical Analysis Essay

A hook is a sentence that grabs the reader’s attention. You can do it by presenting an interesting fact about the author. You may also use an inspiring or amusing quote. Make sure your hook is connected with the text you are writing about.

For example, if you’re analyzing MLK’s I Have a Dream speech, you can hook the reader with the following sentence:

Martin Luther King is widely considered the most famous speaker in history.

Our article on hooks in writing can provide you with e great ideas.

Thesis Statement for Rhetorical Analysis Essay

In a rhetorical analysis essay, you don’t need to create a thesis statement in the usual sense. Instead, you describe the main point made by the author using a rhetorically accurate verb (such as “claims” or “asserts”) followed by a “that” clause.

For example, your thesis can focus on the techniques that the author uses to convince the audience. If we look at the I Have a Dream speech, we will notice several stylistic elements:

MLK describes the poor financial state of the black community as a “Lonely island of poverty.”
King repeats the famous phrase “I have a dream” several times during the speech.
The speaker refers to the members of the Civil Rights Movement as “my people.”

It’s not a complete list, but that’s enough to form a decent thesis.

We also need to mention the ideas behind the speech. The main idea is, obviously, equality. So, we’ll put it in our thesis as well. As a result, we have something like this:

Through the skillful usage of metaphor, repetition, and symbolism Martin Luther King effectively fills his audience’s hearts with the idea of unity and equality.

Rhetorical Analysis Body Paragraphs

If you are writing a generic 5-paragraph essay, you can divide your essay’s body into 3 parts:

  • A paragraph about appeals in the text introduction.
  • A section about rhetorical devices in the text’s body.
  • A paragraph about rhetorical devices in the text’s conclusion.

Sometimes there is no distinct structure in a text. If that’s the case, just analyze the appeals in chronological order. You can also split the analysis based on the type of appeals. For example:

  • A paragraph about emotional appeals.
  • A section about logical appeals.
  • A paragraph about ethical appeals.

Each of your essay’s body paragraphs should have 3 key elements:

  • Topic sentence that shows what appeal you will discuss in the section.
  • Examples that illustrate the rhetorical device you want to showcase.
  • Your take on the effectiveness of the given device.

It’s good to remember that every appeal you talk about needs an example. If you can illustrate your claim about a strategy with more examples, then go for it. The more examples, the better.

Good Transition Words for Rhetorical Analysis Essay

Transition words allow you to follow up one idea with another. They also help build connections between paragraphs. Choosing correct transition words depends on the strategy you use. If you want to build a sequence of a cause and its effect, you will need words like “thus” or “hence.” If you’re going to clarify something, you should use a different set of words.

Here’s a list of helpful transition words suitable in different contexts:

For example, to illustrate, in particular, for instance.
Actually, furthermore, also, besides, moreover, further, again, indeed.
Above all, undoubtedly, obviously, indeed, especially, surely.
Therefore, as a consequence, for this reason, accordingly, as a result, thus, consequently.

Rhetorical Analysis Verbs to Use

A rhetorical analysis essay is a serious work that often touches on complex topics. Regular verbs like “tells us” or “shows” don’t always fit it. To make your paper more inclusive and precise, consider using strong verbs .

Strong verbs (or power verbs) are typically used when talking about the author. That includes their strategies, attitude, personality, or ideas.

For example, instead of “the author says,” you can use “suggests” or “clarifies,” depending on the context.

Some other rhetorically accurate verbs include:

  • Sheds light

You don’t have to use strong verbs only. If you feel like “says” suits your point better than any strong verb, feel free to use it.

Rhetorical Analysis Essay Conclusion

The conclusion is the ending of your paper. It sums your essay up and underlines the points you’ve made in the body paragraphs. A good conclusion should accomplish several things:

  • Paraphrasing the thesis . You shouldn’t just rewrite the thesis from the introduction. The restatement is usually used to demonstrate a deeper understanding of your point.
  • A summary of the body paragraphs . Again, simple repetition is not enough. We need to link the points to our thesis and underline the importance of our statements.
  • Final thoughts . A powerful epilogue will leave a good impression about your work.

Make sure to avoid including any new ideas or statements. The conclusion is exclusively for summarizing. If you found yourself putting a new assertion in the ending, it’s probably a good idea to restructure your body paragraphs.

📑 Rhetorical Analysis Essay Example Outline & Template

To make the writing process even easier for you, we will show you what an outline for your essay can look like. As an example, we will outline a rhetorical analysis of MLK’s I Have a Dream speech. We are going to structure it according to the appeals.

Have a look:

  • Hook . An interesting fact about the MLK or his quote. An emotional start about the importance and the lasting legacy of the speech will also work.
  • The speaker’s name, occupation, and years of life.
  • The context in which the subject of our essay was produced.
  • The speech’s target audience.
  • Thesis statement . Point out the appeals you are going to write about. Describe their impact on the author’s general argumentation.

Body paragraphs

  • Underline the often use of metaphor. Set “lonely island of poverty” and “ocean of material prosperity” as examples.
  • Talk about the usage of repetition. Use the constant repetition of “I have a dream…” as an illustration.
  • Demonstrate the use of logos. Mention King citing President Lincoln as an authority for his argumentation.
  • Showcase the ethos of the speech. Notice that MLK’s Civil Rights Movement logic correlates with social ethics at the time.
  • Comparing segregation to a “bad check.”
  • Referring to the Civil Rights Movement as “my people.”
  • Comparing the acquisition of equality to “cashing a check.”
  • Restate the thesis. Demonstrate a deeper understanding of the point made in the introduction.
  • Summary of the body paragraphs. Connect them to the thesis statement. Give a final take on King’s rhetorical strategies and evaluate their effectiveness.
  • Closing thought. Finish by stating the primary goal of your analysis.

Alternatively, you can structure your essay in chronological order. Below you’ll find a template you can use for this type of rhetorical analysis. Simply download the PDF file below and fill in the blanks.

Rhetorical Analysis Outline Template

(your essay’s title)

Introduction.

The speaker/author is (state the author’s name.) The purpose of the text is to (state the text’s purpose.) The text is intended for (describe the text’s intended audience.)

Check out the rhetorical analysis samples below to get some ideas for your paper.

  • Greta Thunberg’s Speech: Rhetorical Analysis
  • Rhetorical Analysis: “In Defense of the ‘Impractical’ English Major” by C. Gregoire and “Top 10 Reasons You’re Not Wasting Your Time as an English Major” by S. Reeves
  • Steve Jobs’ Commencement Speech Rhetorical Analysis
  • The Speech “Beyond Vietnam: A Time to Break Silence” by Martin Luther King, Jr: Rhetorical Analysis
  • Rhetorical Analysis Through Lyrics: “The Times They Are A-Changing” and “The Wind of Change”
  • Roiphe’s Confessions of a Female Chauvinist Sow: Rhetorical Analysis
  • “Snack Attack”: Rhetorical Analysis
  • Rhetorical Analysis of “Hidden Intellectualism” by Gerald Graff

Rhetorical Analysis Essay Topics

  • Analyze rhetorical appeals of a Hallmark’s commercial
  • Rhetorical devices and the atmosphere of Hamlet’s To Be or Not to Be monologue
  • The author’s argument in Us film
  • Compare pathos, ethos, and logos in two advertisements
  • Google Analytics: rhetorical analysis 
  • The background and the audience of the Gillette commercial short film 
  • Rhetorical analysis of capitalism and socialism 
  • What makes John F. Kennedy’s inaugural address iconic? 
  • The significance of the historical parallel in Susan B. Anthony’s speech
  • Sarcasm and skepticism in Shikha Dalmia’s article
  • Rhetorical analysis of political debates between Biden, Harris, and Booker
  • What makes Letter From Birmingham Jail powerful? 
  • Problems of the modern education in Moore’s Idiot Nation and Gatto’s Against School
  • Rhetorical techniques in Learning to Read and Write by Frederick Douglass
  • Compare and contrast Antigone and Creon
  • The word framing of Michelle Obama’s TED speech 
  • James Q. Wilson’s arguments on gun ownership laws 
  • Analyze ethos, pathos, and logos in a video advertisement 
  • What makes the 2005 speech by Steve Jobs remarkable?
  • How does Jenna Berko convince readers in her essay?
  • Successful persuasion in the film Henry V
  • Margaret Fuller and Frederick Douglass: a rhetorical comparison 
  • Characters, setting, and emotions in Of Mice and Men  
  • Web blogs rhetorical analysis 
  • Rhetorical devices in Barbara Holland’s collection of thoughts 
  • Conduct a rhetorical analysis of Louis C. K.’s Shameless
  • What makes Claire Giordano’s essay convincing?
  • Biblical allusions in Narrative of the Life of Frederick Douglas  
  • Ali Siddiq’s ‘Prison Riot’ standup: a rhetorical analysis
  • Presentation of interracial romance in Get Out movie
  • Rhetoric Instruments in The Oxford Encyclopedia of Latinos and Latinas in the United States
  • How does Barack Obama try to change reality with his speech? 
  • Target and purpose of L’Oreal EverCrème advertisement 
  • Perform a rhetorical analysis of Pop Can: Popular Culture in Canada
  • The Myth of the Charioteer by Plato : rhetorical devices
  • Rhetorical goals of the authors of African-American history articles
  • The effectiveness of the Michelin advertising campaign 
  • Rhetorical analysis of the Double Cola Company’s image 
  • Compare the use of argument in Lincoln’s and Dickinson’s works 
  • Rhetoric analysis of anti-communist and anti-Islam promotion

We hope this article helped you with your assignment. Make sure to tell us what part helped you the most in the comments. And good luck with your studies!

Further reading:

  • How to Write a Reflection Paper: Example & Tips
  • How to Write a Narrative Essay Outline: Template & Examples
  • What Is a Discourse Analysis Essay: Example & Guide
  • How to Write a Critical Thinking Essay: Examples & Outline
  • How to Write a Precis: Definition, Guide, & Examples
  • How to Write a Process Analysis Essay: Examples & Outline

🤔 Rhetorical Analysis Essay Outline FAQs

According to SOAPS, the main 5 elements of a rhetorical analysis are:

1. Subject, or the author’s ideas. 2. Occasion, or the text’s background. 3. Audience, or the people who would find the text interesting. 4. Purpose, or the reasoning behind the writing. 5. Speaker’s characteristics, or the author’s personal beliefs.

1. Logos— the appeal to logic. It includes argumentation, statistics, and facts. 2. Ethos— the ethical appeal. Ethos appeal to the morality and ethical norms of the target audience. 3. Pathos —the appeal to the reader’s emotions. 4. Kairos— the time of the argument.

Every rhetorical analysis ends with a conclusion. A good conclusion should:

1. Restate the thesis. 2. Summarize the points and strategies described in the body paragraphs. 3. End with concluding thoughts on the analysis.

A thesis for a rhetorical analysis is a bit different from the usual one. It needs to include the author’s appeals and the main point the author is trying to make. Like any other thesis, it must structure the further analysis and be connected to every paragraph.

Kairos is the timeliness of the argument. It is the appeal of the right time. The usage of kairos usually means that the author’s text is relevant for a certain period of time only.

  • Rhetorical Analysis: Miami University
  • Rhetorical Analysis Essay: Formatting: California State University, East Bay
  • The Rhetorical Triangle: Understanding and Using Logos, Ethos, and Pathos: Louisiana State University
  • The Rhetorical Triangle: The University of North Carolina at Charlotte
  • General Notes on Rhetorical Analysis: Deer Valley Unified School District
  • SOAPS: Rhetorical Analysis of a Reading Source: Kent Campus
  • How To Write a Rhetorical Analysis in 8 Simple Steps: Indeed
  • Rhetorical Analysis: Texas A&M University
  • Rhetorical Analysis Thesis Statements: Virginia Wesleyan University
  • What Are Logos, Ethos, Pathos, and Kairos?: University of Louisville
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Extremely helpful. Gave me wonderful definitions of Pathos,Lagos and Ethos.Broke down how to use these points to write my analysis. Thank you

COMMENTS

  1. Rhetorical Analysis Essay Outline With Templates & Tips

    Key Elements to Analyze. In a rhetorical analysis essay, you would be analyzing the text keeping these key rhetorical concepts in mind: Ethos: This concerns the credibility of the author or speaker. Logos: This focuses on the logical aspects of the argument. Pathos: Pathos explores the emotional appeal of the discourse.

  2. PDF Rhetorical Analysis Thesis Statements

    A strong thesis statement for a rhetorical analysis is NOT… A simple statement of your topic A broad statement A statement of facts or statistics A summary of the author's essay you are analyzing A statement of what you're going to do in the essay Examples of weak rhetorical analysis thesis statements:

  3. How to Write a Rhetorical Analysis

    A rhetorical analysis is a type of essay that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience. A rhetorical analysis is structured similarly to other essays: an introduction presenting the thesis, a body analyzing ...

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    5. State your thesis. Now that you've completed your analysis of the material, try to summarize it into one clear, concise thesis statement that will form the foundation of your essay. Your thesis statement should summarize: 1) the argument or purpose of the speaker; 2) the methods the speaker uses; and 3) the effectiveness of those methods ...

  5. PDF Rhetorical Analysis Essay: Thesis Statements

    A strong thesis statement for a rhetorical analysis is NOT… A broad, simple statement of your topic A statement of facts or statistics A summary of the author's essay you are analyzing A statement of what you're going to do in the essay Examples of weak rhetorical analysis thesis statements:

  6. PDF How to Write a RHETORICAL ANALYSIS ESSAY Step 1: Full Comprehension of

    Like all other essays, your rhetorical analysis essay will have an introduction with a thesis, body paragraphs, and a conclusion. WRITE - write your essay. Asher ... Create an OUTLINE for a possible essay on this chapter that includes the following: Thesis (should answer the prompt question directly) ...

  7. PDF Rhetorical Analysis Essay: Formatting

    Rhetorical Analysis Essay: Formatting Created by: Brandon Everett Summer 2019 *This is a general outline for your rhetorical analysis and can be adapted to the various prompts and guidelines provided by the instructor or professor. Introduction and Thesis Provide necessary background and context: clearly introduce the document, essay or

  8. How to Write a Rhetorical Analysis Essay-Examples & Template

    Rhetorical appeal #2: Pathos. The purpose of Pathos-driven rhetoric is to appeal to the reader's emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a "good cause". To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories ...

  9. How to Write a Great Rhetorical Analysis Essay: With Examples

    Name the author of the text and the title of their work followed by the date in parentheses. Use a verb to describe what the author does, e.g. "implies," "asserts," or "claims". Briefly summarize the text in your own words. Mention the persuasive techniques used by the rhetor and its effect.

  10. How to Write a Rhetorical Analysis Essay

    2. Introducing Your Essay Topic. Introduce your essay by providing some context about the text you're analyzing. Give a brief overview of the author, intended audience, and purpose of the writing. You should also clearly state your thesis, which is your main point or argument about how and why the author uses rhetorical strategies.

  11. PDF RHETORICAL ANALYSIS

    Rhetorical analysis is the process of evaluating elements of a text and determining how those elements impact the success or failure of that argument. Often rhetorical analyses address written arguments, but visual, oral, or other kinds of "texts" can also be analyzed. Asking the right questions about how a text is constructed will help you ...

  12. How to write a rhetorical analysis [4 steps]

    To write a rhetorical analysis, you need to follow the steps below: Step 1: Plan and prepare. With a rhetorical analysis, you don't choose concepts in advance and apply them to a specific text or piece of content. Rather, you'll have to analyze the text to identify the separate components and plan and prepare your analysis accordingly.

  13. Sample Rhetorical Analysis Outline To Get You Started

    One of the most commonly used rhetorical analysis strategies is where the writer provides examples to illustrate a larger point in detail. To make a point, there should be a clear relationship between the examples and the point you make. 5. Compare and Contrast. This rhetorical strategy looks for similarities and differences.

  14. Rhetorical Analysis Essay Outline

    In a rhetorical analysis essay format, you may pull out visual points from a video or an interview the author had that ended up in tears as examples and supporting evidence. Identifying these points in the outline can save you time during your writing process. Finally, logos leans into the logical appeals of the audience - similar to how you ...

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    A rhetorical analysis essay uses the traditional essay outline to arrange its content. According to the standard outline, an essay is divided into three sections and five paragraphs. Outlining an essay falls under the planning phase. Experts suggest before you jump on to the writing process, plan out your essay.

  16. How to Write a Rhetorical Analysis Thesis Statement

    1 Rhetorical Analysis Thesis Statement. 2 Tips to Compose a Thesis Statement for Rhetorical Analysis. 2.1 Doing Proper Analysis. 2.2 Find Concrete Examples. 2.3 Determine the Author's Purpose. 2.4 The Effect on the Audience. 2.5 Take a Position. 3 Do's and Don'ts when Writing a Thesis Statement. 3.1 Do's.

  17. An Easy Rhetorical Analysis Essay Outline Guide For You

    The Body of your rhetorical outline is the most changeable part of the rhetorical analysis essay template. You can make a convincing argument in as little as 500 words. Or you may need more space. Don't confuse being wordy with being 'smart' or 'effective'- try to use as few words as you need to be concise and clear.

  18. How to Write a Rhetorical Analysis Essay Step by Step

    Learn how to write a rhetorical analysis essay and get an example of a rhetorical analysis essay outline. ... It'll set the structure for the essay and work as the beginning of the outline. Remember, your thesis statement should: Set the tone; Highlight your argument;

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    Rhetorical Analysis. Rhetorical analysis focuses on how authors use specific communication strategies to accomplish their communication goals. When you write a rhetorical analysis essay, your goal is to discuss the communication (rhetorical) strategies the author uses to create the desired effect in the target audience and how/why those ...

  20. PDF Rhetorical Analysis Essay Outline

    Rhetorical Analysis Essay Outline I. Introduction: Rhetorical Précis: A. Name of author, (appositive phrase about the author to establish credibility & authority) genre, and title of ... Topic sentence that states rhetorical device linking to thesis (begin with transition for 2nd and 3rd body paragraphs) 2. Introduce 1st example and quote it ...

  21. Free Rhetorical Analysis Generator + Guide & Examples

    The five components of rhetorical analysis are ethos, pathos, logos, kairos, and stasis. In plain terms, they evaluate the work's credibility, logical and emotional appeals, context, and perspective. Any argument or claim can be analyzed by examining these elements. You can use them to evaluate a speech, a novel, or a movie.

  22. Tips for Writing a Rhetorical Analysis Essay?

    The thesis should articulate the author's purpose, the rhetorical strategies used, and your analysis of their effectiveness. 5. Outline your essay: Create an outline that includes the introduction, main points supporting your thesis, and a conclusion. This will help you organize your thoughts and ensure a coherent flow throughout the essay. 6.

  23. Rhetorical Analysis Essay Outline: Examples & Strategies

    Example: The author claims that cats are better pets than dogs. The target audience that the writer is aiming at. The context in which the text was produced, e.g. a specific event. Aside from that, a rhetorical essay introduction should include a hook and a thesis statement.