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- Res Pract Thromb Haemost
- v.2(2); 2018 Apr
Search engine optimization: What is it and why should we care?
Mary cushman.
1 Research and Practice in Thrombosis and Haemostasis, Larner College of Medicine, University of Vermont, Burlington, VT, USA
Although I had previous experience in editorial positions, as an editor‐in‐chief for the first time, and for a new journal, I have had a steep learning curve in the past 18 months. All editors want the science published in their journal to be disseminated as widely as possible in order to stimulate new discoveries and to provide essential new knowledge to readers. Therefore, one of my important jobs is promotion of new scientific discoveries published in Research and Practice in Thrombosis and Haemostasis (RPTH) , so that our authors have maximal exposure for their work.
As outlined in our vision for RPTH , 1 , 2 as an open‐access journal published only online, we aim for unrestricted access to high‐quality thrombosis and hemostasis research. The advantage of open access publishing is that anyone can read your work; there are no barriers. However, your potential readers have to be able to find your work to read it! To this end, for the use of our authors we provide information about search engine optimization (SEO) from our publisher Wiley on our website, and I am extracting that information here. 3 This information provides strategies to increase the discoverability of your work. It's worth a few moments of your time to review it.
Most scientists do not think of themselves as marketers, but marketing your science is important. This will improve your reach and your reputation in the field. SEO is a well‐known concept in the marketing world to improve search rankings of web content. In scientific publishing, SEO involves constructing your manuscript so that users are guided to it online because it is easily found by search engines. In other words, SEO allows your manuscript to be listed higher on the list of results from search engines. Being higher on the list means that more readers will find your work. SEO is accomplished through use of keywords, best‐practice website design, and the very nature of our open‐access content.
Why is SEO important in science? Just like most commercial websites online, more than half of visitor traffic to Wiley's Online Library comes via search engines like Google. 3 Will your work be found by these engines? Wiley works on our behalf to enhance this, but authors have a role to play as well. Essentially, SEO is all about marketing your science so that it can be found, read, and cited.
As shown in the Table, Wiley suggests five tips for authors to increase the discoverability of their articles. 3 You might recognize some of these as items that you are confronted with when following those “tedious author instructions” of some journals, and perhaps you never knew why they were rules (eg, requirement of a short title). Yes, there is a reason for these rules! To benefit from these tips, start by identifying 2‐3 keywords related to your article. A keyword can be one word or a phrase. You want to use keywords that are well known in the field (like “anticoagulation” or “venous thromboembolism”).
- Tip 1 . Search‐friendly article title. The title should be short and contain your keywords within the first 65 characters. If your title is long, consider moving part of it to the first few sentences of the abstract.
- Tip 2 . Optimize the abstract. The first two sentences are most important to search engines, so make them count; include your essential findings and keywords there. Repeat the keywords 3‐6 times in the abstract. Express your findings concisely.
- Tip 3 . Repeat, repeat, repeat your keywords (but not too much). You've started by including them in the title and abstract. Now repeat them in your identified keywords on the manuscript submission site, incorporate them into article headings, and use them in the text. Search engines actually penalize work for “keyword stuffing,” which can lead to removal of the work from the search engine, so be cautious not to overdo it. Article headings are helpful to provide structure to your work and help the search engines find it, especially if they incorporate your keywords.
- Tip 4. Consistent author names. Use authors’ names/initials consistently across time in published work; eg, keep the middle initial every time.
- Tip 5. Create links to your published article. Work with more “in‐bound links” is easier for Search Engines to find and to highlight to searchers (eg, it is moved up the list of results). Links to your article can be made on social media sites and institutional websites. Google values websites ending in “.edu”. 4 Writing a blog about your article is also a good idea. If there is a Wikipedia page related to your work, add information about your article and a reference to it. 4 Many RPTH authors and readers actively discuss RPTH articles on social media sites like Twitter and LinkedIn. If you are interested in doing this, get started using our social media guide on the RPTH website ( http://rpth.isth.org ).
We live in a highly connected world. At RPTH we think that by fostering the best SEO practices possible, the articles we publish will have a greater impact. Scientists don't usually think about this, but they should. I certainly have learned a lot and am going to expand my personal publishing practices by using these simple strategies.
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Please note you do not have access to teaching notes, web site search engine optimization: a case study of fragfornet.
Library Hi Tech News
ISSN : 0741-9058
Article publication date: 9 August 2011
Search Engine Optimization (SEO) is a set of techniques used by websites in order to be better indexed by search engines. This papers aims to focus upon “white hat”, “in page” SEO: techniques to improve one's site content, hereby making it more attractive to human visitors as well as search engines, by making changes within the site's pages while focusing on chosen themes and keywords. The final goal is for the site to be better ranked by one or several targeted search engines and therefore appearing higher in their results lists for specified requests. This paper seeks to describe the steps one must take to reach such a goal, while focusing on the example of the website Fragfornet.
Design/methodology/approach
Fragfornet web pages have been generated through a “website factory” allowing the creation of dynamic websites on demand for the employees of Cemagref. This explains the steps to take to optimize for search engines any website using Zope Plone; even more broadly, the general recommendations described can be used by any website at all to gain more visibility on search engines. After a literature review about search engine optimization, the paper describes the methods used to optimize the website before exposing the results which were quickly obtained.
It was not long before the first effects of the SEO campaign were experienced. One week later, as soon as the Googlebots had crawled the site and stored a newer version of it within their databases, it immediately went up in the results pages for requests concerning forests fragmentation. This paper describes some of the parameters that were monitored and some of the conclusions drawn from them..
Originality/value
This paper's goal is to explain which steps to take for search engines to optimize any website elaborated through Cemagref website factory, or any website using Zope Plone. Even more broadly, the general recommendations described in this paper can be used by any librarian on any website to gain more visibility on search engines.
- Search engine optimization
- Dynamic web site
- Content management system
- Co‐operation
Gandour, A. and Regolini, A. (2011), "Web site search engine optimization: a case study of Fragfornet", Library Hi Tech News , Vol. 28 No. 6, pp. 6-13. https://doi.org/10.1108/07419051111173874
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Copyright © 2011, Emerald Group Publishing Limited
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Search Engine Optimization for Digital Marketing to Raise the Rank, Traffic, and Usability of the Website
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- First Online: 29 November 2022
- Cite this conference paper
- Debabrata Singh 6 ,
- Avipsa Panigrahi 7 ,
- Aasstha Das 7 ,
- Aditya Krishnan 7 ,
- Debabrata Samanta ORCID: orcid.org/0000-0003-4118-2480 8 ,
- Abhishek Bhattacharya 9 &
- Soumi Dutta 9
Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 316))
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1 Citations
According to the Content Marketing Institute, 93% of online experiences start with search. That is the explanation search. That’s why search promoting is a crucial procedure for all organizations to improve and develop their organizations. At that time the marketers and the clients who paid for advertisements started analyzing SEO and SEM. Web crawler promoting expands the perceivability of sites through SEO or through paid publicizing with the plan of expanding traffic to the site. SEM eludes to all advertising exercises that utilization web index innovation for promoting purposes. These incorporate SEO, paid postings and advertisements, and other web crawler related administrations and capacities that will expand reach and introduction of the site, bringing about more prominent traffic.
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Deptartmant of CA, ITER, SOA Deemed to be University, Bhubaneswar, Odisha, India
Debabrata Singh
Digital Marketing Associate, Mediamint, Hydrabad, India
Avipsa Panigrahi, Aasstha Das & Aditya Krishnan
CHRIST (Deemed to Be University), Bengaluru, Karnataka, India
Debabrata Samanta
Institute of Engineering Management, Kolkata, India
Abhishek Bhattacharya & Soumi Dutta
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Department of Computer Science and Electronics, Kyushu Institute of Technology, Fukuoka, Japan
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Singh, D. et al. (2023). Search Engine Optimization for Digital Marketing to Raise the Rank, Traffic, and Usability of the Website. In: Bhattacharyya, S., Banerjee, J.S., Köppen, M. (eds) Human-Centric Smart Computing. Smart Innovation, Systems and Technologies, vol 316. Springer, Singapore. https://doi.org/10.1007/978-981-19-5403-0_18
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In this paper the authors present the most search engine optimization like (Google, Bing, MSN, Yahoo, etc.), and compare by the performance of the search engine optimization.
paper is to understand the concepts, techniques, a nd existing. algorithms related to Search Engine Optimization (SEO), critically ev aluate the existing procedures and literature. available on ...
Search Engine Optimization (SEO) is a long-term strategy, which shoul d lead to a higher ranking on. search results page and, subsequently, bring higher traffic to a website. Although the result ...
However, search engine optimization techniques, associated with implicit costs, have mainly focused on the short run. This paper suggests drawing long-term inferences from estimated cost per click, as the economic cost of organic keywords. Web analytics software is used to gather these data for leading fashion e-commerce.
2. Literature review and hypothesis development. Research on the choice and performance of search engine keywords in the short and long term, and in particular the associated marketing expenditure, is at the intersection of marketing and economics. Search engine keywords can be differentiated by the associated marketing technique in organic and ...
This study focuses on the impact of search engine optimization as a marketing tool and its influence on various marketing variables like market share, brand equity and others. Literature review highlights many marketing variables getting affected by search engine optimization. Variables like market share, brand loyalty, brand recognition ...
SEO. Search engine optimization (SEO) is a series of tweaks and technologies that make it easier for search engines to crawl, index, and understand website content (Zilincan 2015, p. 506).It is also considered as one of the most dynamic newest channels for marketing online promotion, as they are a prime source for getting more and more online customers (Spais 2010, p. 9).
"search engine optimization" is known to 8.9% of users but 14.5% can correctly name at least one SEO tactic. Success in labelling results that can be influenced through SEO varies by search ... In research and development of search systems in the field of information retrieval (Büttcher & Clarke, 2010; Levene, 2011; Manning et al., 2008 ...
Gradually it was known that Search Engine Optimization (SEO) is the mechanism that determines these factors and affects the ranking and visibility of a web page on search results. This paper aims to review the literature of previous studies and research to help readers gain an insight and retrieve necessary information about SEO and its practices.
This is known as search engine optimization. Search engine optimizers evaluate the search engine results to bring their websites on top in search engine natural listing. However, sometimes the methods used do not follow the rules or policy of the search engine. Those strategies are called black hat SEO techniques [ 1 ].
Abstract: Due to the presence of a vast number of websites, the Search Engine has a crucial job of providing the relevant pages to the user, Search Engines such as Google, use Page Ranking Algorithm to rank web pages according to the quality of their content and their presence over the world wide web. Search Engine Optimization is a process of increasing the chances of a webpage to appear in ...
Search engine optimization (SEO) is the process of optimizing e-shops and refers to all actions to make them friendly to search engines in order to optimize ranking of organic results for specific ...
This article introduces and discusses the concept of academic search engine optimization (ASEO). Based on three recently conducted studies, guidelines are provided on how to optimize scholarly literature for academic search engines in general, and for Google Scholar in particular. In addition, we briefly discuss the risk of researchers' illegitimately 'over-optimizing' their articles.
In this paper, the workflow of search engines is introduced, and the optimization strategies of search engines are discussed and researched. For the innovation and entrepreneurship platform, we use the "comprehensive index evaluation method" in search engine optimization, and on this basis, an improvement plan was proposed. Through the comparison before and after the improvement, the keyword ...
The first two sentences are most important to search engines, so make them count; include your essential findings and keywords there. Repeat the keywords 3‐6 times in the abstract. Express your findings concisely. Tip 3. Repeat, repeat, repeat your keywords (but not too much).
Purpose - Search Engine Optimization (SEO) is a set of techniques used by websites in order to be better indexed by search engines. This papers aims to focus upon "white hat", "in page" SEO: techniques to improve one's site content, hereby making it more attractive to human visitors as well as search engines, by making changes within the site's pages while focusing on chosen themes ...
Among the potential tools in digital marketing, Search Engine Optimization (SEO) facilitates the use of appropriate data by providing appropriate results according to the search priority of the ...
Search engine optimization is the act of improving the site by changing inside and outer things or conditions, ... The main complication in this research is how to increase the number of visitors to the website, how to retarget the customers who have already visited and ended up in the landing page. ... Cite this paper. Singh, D. et al. (2023 ...
The impact of search engine optimization techniques that can improve the visibility of a research paper are analysed and some strategies that can help and making the research publication visible to a large number of users are proposed. The initial criteria for evaluating a researcher's output is the number of papers published. Furthermore, for the measurement of author's research quality, the ...
Evaluating state tourism websites using Search Engine Optimization tools. Applying Search Engine Optimization (SEO) tools such as TrafficEstimate and Twitter Search, Google Trends, Alexa, SimilarWeb, SEMRUSH, SEO Analyzer, and Moz-Open Site Explorer; this research comparatively evaluates tourism website of the... more. Download. by Chaitanya Vyas.
Against this backdrop, this paper proposes the computational development of a search engine optimization (SEO) strategy that utilizes the generated big cultural data analytics and improves the ...
research meaningful. Also due to the limitations of the size and complicity of the different search engines, this research paper only focuses on Google's search engine optimization. However, the search engine optimization processes discussed in this research papers can be used for optimizing for other search engines as well. Research methods ...
the articles available to a broader audience [24 ]. Search Engine Optimization (SEO), is the m ethod of. increasing the visibili ty of website, web page, web p rofile or. research article on ...