presentation style description

The 8 Types of Presentation Styles: Which Category Do You Fall Into?

Updated: December 16, 2020

Published: September 24, 2018

Types of Presentations

• Visual Style
• Freeform Style
• Instructor Style
• Coach Style
• Storytelling Style
• Connector Style
• Lessig Style
• Takahashi Style

Everyone on the internet has an opinion on how to give the “perfect” presentation.

One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.

But what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.

Check out each one and decide which will be most effective for you.

Free Presentation & Public Speaking Kit

Everything you need to become more comfortable and effective during your next presentation, including:

• Free Guide on Best Practices
• PowerPoint Presentation Templates
• Video Examples of Great Speakers

Types of Presentation Styles

1. visual style.

What it is: If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.

When to use it: This style is helpful when speaking to a large audience with broad interests. It’s also great for when you need to throw together slides quickly.

Visual style presenter: Steve Jobs

2. Freeform Style

What it is: This impromptu style of presenting doesn’t require slides. Instead, the speaker relies on strong stories to illustrate each point. This style works best for those who have a short presentation time and are extremely familiar with their talking points.

When to use it: Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.

Freeform style presenter: Sir Ken Robinson

3. Instructor Style

What it is: This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.

When to use it: If you’re not a comfortable presenter or are unfamiliar with your subject matter (i.e., your product was recently updated and you’re not familiar with the finer points), try instructor-style presenting.

Instructor style presenter: Al Gore

4. Coach Style

What it is: Energetic and charismatic speakers gravitate towards this style of presenting. It allows them to connect and engage with their audience using role play and listener interaction.

When to use it: Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.

Coach style presenter: Linda Edgecombe

5. Storytelling Style

What it is: In this style, the speaker relies on anecdotes and examples to connect with their audience. Stories bring your learning points to life, and the TED’s Commandments never let you down: Let your emotions out and tell your story in an honest way.

When to use it: Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.

Storytelling style presenter: Jill Bolte Taylor

6. Connector Style

What it is: In this style, presenters connect with their audience by showing how they’re similar to their listeners. Connectors usually enjoy freeform Q&A and use gestures when they speak. They also highly encourage audience reaction and feedback to what they’re saying.

When to use it: Use this style of presenting early in the sales process as you’re learning about your prospect’s pain points, challenges, and goals. This type of speaking sets your listener at ease, elicits feedback on how you’re doing in real time, and is more of a dialogue than a one-sided presentation

Connector style presenter: Connie Dieken

7. Lessig Style

What it is: The Lessig Style was created by Lawrence Lessig , a professor of law and leadership at Harvard Law School. This presentation style requires the presenter to pass through each slide within 15 seconds. When text is used in a slide, it’s typically synchronized with the presenter’s spoken words.

When to use it: This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.

Lessig style presenter: Lawrence Lessig

8. Takahashi Style

What it is: This method features large, bold text on minimal slides. It was devised by Masayoshi Takahashi , who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.

When to use it: If you find yourself in Takahashi’s shoes -- without presentation design software -- this method is for you. This style works well for short presentations that pack a memorable punch.

Takahashi style presenter: Masayoshi Takahashi

Slides from one of Takahashi’s presentations:

Whether you’re speaking on a conference stage or giving a sales presentation , you can find a method that works best for you and your audience. With the right style, you’ll capture attention, engage listeners, and effectively share your message. You can even ask an AI presentation maker tool to create presentations for you in your preferred style

Don't forget to share this post!

Related articles.

10 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

15 Sales Presentation Techniques That Will Help You Close More Deals Today

9 Ways to End Your Sales Presentation With a Bang

7 Apps That Help Salespeople Become Even Better Speakers

7 Secrets of a Winning Capabilities Presentation

Insight Selling: The 8-Slide Framework for a Better Pitch

The Best Work-Appropriate GIFs to Use in Your Next Sales Slide Deck

How to Make a Business Presentation in 7 Easy Steps [Free Business Presentation Templates]

How to Handle Difficult Sales Calls Like a Pro

Technology Give You the Middle Finger in a Demo? 7 Reactions to Avoid

Everything you need to become a strong public speaker, including a guide on crafting compelling presentations.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

11 Types Of Presentations To Engage Your Audience

• By Judhajit Sen
• April 28, 2024

Key Takeaways

• Presentations serve diverse purposes, from educating and persuading to motivating and problem-solving, and various styles are offered to engage audiences effectively.
• Educational presentations foster understanding through structured learning objectives and interactive elements like quizzes, while persuasive style of PowerPoint presentations sway opinions with compelling narratives and strategic visuals.
• Motivational style of presentations inspire action through personal stories and powerful messages, while progress report presentations track advancements transparently, aiding informed decision-making.
• Demonstrations and instructional presentations guide audiences step-by-step, fostering interaction and skill acquisition, while sales presentations blend charm and persuasion to showcase solutions effectively. Storytelling presentations captivate with relatable narratives, fostering genuine connections, and problem-solution presentations tackle challenges strategically, proposing viable solutions.
• Informative style of presentations empower audiences with valuable insights, simplifying complex topics with clear visuals and relatable examples, while visual presentations enhance understanding concisely, leveraging the power of images to engage effectively.
• Mastering these engaging presentation styles unlocks the potential to inform and inspire, ensuring audience engagement and success in dynamic environments.

Presentations serve various purposes in the business world, catering to different needs and goals. They inform by sharing strategies and educating about organizational goals, instruct employees with directions and new skills, induce with emotion and logic to drive action, and aid decision-making by presenting crucial information.

The essential purposes of presentations lie in their ability to transfer knowledge from speaker to audience. They encompass demonstrations, lectures, or speeches aiming to inform, educate, or entertain. Combining these goals enhances a presentation’s power and impact, improving outcomes in various situations.

Informing involves updating on projects, sharing research, or presenting data. Persuading seeks to sway opinions or prompt specific actions, such as proposing ideas or making sales pitches. Educating aims to teach new skills, demonstrate product usage, or share insights. Entertaining captivates audiences through humor, storytelling, or engaging performances.

Different presentation types and styles lead to diverse results, improving work relationships with clients, effectiveness in proposing ideas, and career growth. Experimenting with various approaches enhances skills, enabling more efficient goal achievement. When wielded adeptly, different presentation styles become potent tools for success in the dynamic business landscape.

The following are 11 types of presentation styles that can be used to engage your audience.

Educational Presentations

Educational presentations introduce unfamiliar audiences to specific topics, making them invaluable for explaining complex processes and sharing crucial information. They are instrumental in teaching audiences about various subjects and fostering understanding and engagement.

Educational presentations are structured around clear learning objectives. They aim to facilitate comprehension and retention of the material being presented. They often incorporate detailed visuals and instructions, which is beneficial for teaching new employees company procedures and policies.

Aids like charts, graphs, images, and videos are commonly used to illustrate and reinforce key concepts, enhancing audience understanding. Additionally, interactive elements like quizzes, activities, or group discussions deepen learning and engagement.

Lectures, workshops, training sessions, webinars, and e-learning modules exemplify educational presentations. These versatile formats cater to diverse learning needs and preferences, providing interactive learning experiences and knowledge acquisition opportunities.

Persuasive Presentations

Persuasive presentations wield the power of conviction to sway audiences towards a particular viewpoint or action. These presentations function as verbal negotiations, employing compelling arguments, logical reasoning, and emotional appeals to win over listeners.

Understanding your audience’s motivations is vital to tailoring your message to their interests and concerns. Crafting a narrative with a strong opening, solid arguments, and a memorable close enhances persuasion. Strategic use of visuals reinforces key points, aiding in audience engagement .

Examples of this style of presentations abound, from pitches for environmental conservation to advocacy for policy change or addressing social issues. They aim to influence beliefs, attitudes, or behaviors, urging audiences towards specific actions or adopting new perspectives.

In business, these kinds of presentations are ubiquitous, whether pitching for funding, advocating for technology adoption, or pushing educational reform. They articulate problems and propose solutions backed by data to compel stakeholders towards desired outcomes.

These presentations demand confidence as they seek to prompt action, such as purchasing a product or embracing a new idea. Unlike informative type of presentations, persuasive ones inform and seek to change minds and inspire action. They utilize research findings, storytelling, and emotional connections to bolster their case.

Persuasive presentations are effective tools for sales pitches, marketing initiatives, or political speeches. They utilize rhetorical devices, metaphors, and aids to engage audiences, offering new perspectives while appealing to emotions and logic. Ultimately, they aim to influence decisions and drive desired outcomes, making them indispensable in various contexts.

Motivational Presentations

Motivational presentations inspire and uplift audiences, urging them to overcome challenges and embrace positive change. They employ personal stories and powerful messages to resonate with listeners and spark enthusiasm.

These inspirational presentations are effective tools for organizational leaders to motivate employees and boost morale. Recruiters also leverage motivational kind of presentations, sharing success stories to attract new candidates.

Utilizing personal experiences as focal points, motivational speakers captivate audiences and drive them to action. Adapting to the audience’s level of engagement is crucial for maximum impact.

These types of presentations foster excitement and empowerment through storytelling, encouraging individuals to pursue personal or professional growth. Aids like slides and videos enhance key points and emotional connections.

Keynote speeches, team-building events, and personal development workshops exemplify motivational style of presentations. While not as dramatic as TED Talks, company overview presentations serve to connect with audiences, boost morale, and inspire action.

In various fields, like sports and entertainment, these presentations stir emotions and inspire audiences to achieve excellence. Athletes share stories of resilience, while industry professionals discuss creative journeys and societal impacts.

Motivational style of presentations typically inspire confidence, encourage change, and uplift spirits by forming emotional connections and delivering clear calls to action, making them invaluable tools for personal and professional development.

Progress Report Presentations

Progress report presentations update stakeholders on the advancement of projects, campaigns, or initiatives, akin to progress reports. These presentations encompass vital metrics, status updates, potential hurdles, and pending tasks. They offer a platform for project teams to share their progress, inviting questions and contributions.

Consider a company implementing a marketing strategy. In such cases, progress presentations become essential. They offer insights into the campaign’s journey, including status updates, data collection, and task adjustments. Take, for instance, the team stand-up presentation, characterized by its structured agenda, updates, discussions, and Q&A sessions, ensuring alignment and focus.

Projects and businesses evolve continuously, like living organisms. Status presentations act as navigational aids, providing updates on achievements, challenges, and future plans, like a team GPS. Transparency reigns supreme, utilizing visuals like infographics and charts to simplify complex data, facilitating trend identification and informed decision-making. Visual representation enhances comprehension, aiding prediction and strategy formulation grounded in evidence.

Demonstration Presentations

Demonstration presentations, also known as How-To presentations, guide audiences through step-by-step processes or techniques, offering clear instructions for replication. They excel in teaching practical skills and hands-on procedures, commonly found in workshops, training sessions, and cooking classes. Creative slides enhance engagement and aid information retention.

Incorporating visuals, props, and live demonstrations, speakers break down complex tasks into manageable steps, fostering audience interaction and effectively addressing queries.

Demonstration presentations elucidate complex concepts using visuals and demonstrations. They cater to diverse audiences, from internal employees seeking software insights to potential investors exploring technological innovations.

Preparation is vital, involving extensive research to distill intricate topics into digestible sections. Aids like graphs and charts simplify complex information, ensuring accessibility for all audience members. This meticulous approach ensures comprehension and engagement across varied knowledge levels.

Instructional Presentations

Instructional presentations guide audiences through specific tasks or processes to enhance understanding and facilitate action. Similar to educational presentations but more focused on providing instructions, they offer step-by-step guidance on achieving goals or performing activities.

Webinars, workshops, and training sessions exemplify instructive presentations, which deliver new information and teach new skills. For instance, a human resources instructional presentation might detail how employees can enroll in a new insurance plan.

Technical and detailed, instructional presentations explain tasks systematically, ensuring clarity and ease of comprehension. Each instruction must be clear, understandable, and actionable, fostering successful implementation.

Presenters may use aids like diagrams and videos to elucidate each step, making complex processes accessible. Tutorials, product demonstrations, and how-to guides exemplify instructional presentations, empowering audiences to learn and apply new knowledge effectively.

In corporate settings, instructional presentations train employees on software usage or policy changes, fostering practical skills acquisition. Similarly, they break down complex concepts into manageable parts in educational contexts, encouraging engagement through interactive elements and practical demonstrations.

Whether guiding new employees through software usage or instructing chefs on culinary techniques, instructional presentations aim to transform novices into experts. By breaking down concepts, using real-life examples, and incorporating interactive elements, they maximize learning and practical application, ensuring audiences leave equipped with valuable skills and knowledge.

Sales Presentations

Sales presentations are the cornerstone for businesses seeking to win over potential clients or customers, blending charm and charisma to showcase products, services, or ideas. They prioritize a clear value proposition, engaging storytelling, confidence, and a compelling call to action. Emphasizing benefits over features, adept presenters preempt objections and employ storytelling to demonstrate solutions to audience-specific problems. Visual aids enhance memorability and impact.

In the sports industry, sales presentations often involve sponsorship proposals, leveraging demographic data, engagement statistics, and past successes to illustrate potential returns. Similarly, presentations pitch new projects or content distribution deals in the media and entertainment sector. For instance, production companies pitch series concepts to streaming platforms, highlighting creative aspects and market analysis to align with the platform’s brand and audience demographics.

Sales presentations infuse enthusiasm with persuasion, aiming to translate it into tangible business outcomes. They are versatile tools for promoting service offerings, product launches, or consultancy proposals, leveraging industry expertise and experience to captivate stakeholders and secure deals.

Storytelling Presentations

Storytelling presentations captivate audiences by weaving narratives to convey information effectively. This approach finds utility across academic and business domains, fostering engagement and resonance with specific audiences. Incorporating personal anecdotes or relevant examples enhances relevance and understanding.

This style revolves around personal stories or anecdotes, eschewing data-heavy content. Its conversational tone facilitates easy comprehension and audience connection. Storytellers employ simple, familiar language akin to casual conversation, ensuring accessibility and relatability.

Presenters structure their stories with an introduction that presents the problem, followed by the main plot point elucidating the topic, and concluding with a reflection that resonates with the audience. This approach fosters genuine connection and audience engagement, steering clear of a lecturing tone.

While effective for conference speaking and networking events, storytelling may not suit sales discovery phases, where the focus should remain on the prospect. However, it shines in settings, allowing ample time for storytelling without detracting from audience interaction.

Ultimately, storytelling presentations breathe life into learning points, adhering to principles like TED’s Commandments to evoke genuine emotions and honesty. This style fosters a profound connection with the audience, transcending mere dissemination of information.

Problem-Solution Presentations

Problem-solution presentations offer a strategic approach to tackling organizational or client-centric challenges. They begin by identifying and analyzing a problem before proposing one or more solutions, a format prevalent in the consulting and tech industries.

In consulting scenarios, presentations delve into operational inefficiencies backed by data analysis or market research, offering tailored solutions like new technologies or process enhancements. Similarly, tech companies pitch software solutions to address data management or security challenges.

Problem-solution presentations expedite internal decision processes by outlining problems, solution options, and potential outcomes. For instance, a company aiming to boost social media engagement explores strategies like giveaways or enhanced content creation, using marketing presentation templates to organize discussions and guide decisions.

These presentations follow a logical approach, identifying root causes, proposing solutions, and detailing implementation plans and timelines. They serve diverse purposes, from business proposals to project plans and research reports, aiding decision-making efforts by presenting problems and offering viable solutions for consideration.

Informative Presentations

Informative presentations serve as foundational tools in public speaking , aiming to educate and enlighten audiences on specific topics. Unlike presentations designed to entertain or inspire, the primary objective here is to share valuable information clearly and concisely.

These presentations rely on factual accuracy and clarity, often incorporating data and research to support the information presented. They follow a logical structure, starting with an introduction, explaining the primary information in the body, and concluding with a summary or conclusion.

Language in informative kind of presentations should be clear and straightforward, avoiding confusing jargon.  Visual aids like charts and graphs enhance  audience understanding.

Examples of informative type of presentations span various contexts, from academic lectures on scientific findings to business workshops explaining software features. In educational settings, professors impart knowledge on historical events or scientific discoveries. In business, financial analysts present market trends to inform strategic decisions.

The audience’s enhanced understanding and knowledge retention measure informative style of presentations’ success. They empower audiences with valuable insights, making complex topics accessible and relevant. Effective delivery involves simplifying content, providing relatable examples, and encouraging audience engagement through questions for clarity.

Visual Presentations

Visual presentations include infographics, images, charts, and other visual elements and offer concise and engaging ways to convey information. They are ideal for time-constrained topics or those needing minimal explanation. They aim to enhance audience understanding and attention and are often used by businesses to showcase product benefits, such as before-and-after images in a hair product presentation.

Technology complements visual presentations, offering advantages in supporting claims with compelling visuals. This style recognizes the adage that “a picture is worth a thousand words.” Formality in this style hinges more on the speaker and topic than the visuals, providing flexibility in adapting to different contexts.

Key characteristics include the emphasis on visuals, ranging from images to creatively presented data, and the ability to adapt to various presentation styles. Visuals can supplement any presentation, aiding comprehension of complex topics.

Various forms, including slideshows, videos, infographics, or posters, serve as vehicles for visual presentations, facilitating quick comprehension and creating memorable experiences. Techniques like color schemes and layout design enhance visual appeal and are suitable for marketing campaigns, educational materials, and scientific presentations.

Mastering Different Types of Presentations: A Guide for Engaging Audiences

Presentations are versatile tools, offering a spectrum of styles to captivate audiences. Each approach serves a unique purpose, from educating and persuading to motivating and solving problems. 

Educational presentations foster understanding through structured learning objectives and interactive elements like quizzes. Persuasive presentations sway opinions with compelling narratives and strategic visuals. 

Motivational presentations inspire action through personal anecdotes and powerful messages. Progress report presentations track advancements transparently, aiding informed decision-making. 

Demonstration presentations guide audiences step-by-step, fostering interaction and comprehension. Instructional presentations offer practical guidance, empowering skill acquisition. 

Sales presentations blend charm and persuasion to showcase solutions effectively. Storytelling presentations captivate with relatable narratives, fostering genuine connections. Problem-solution presentations tackle challenges strategically, proposing viable solutions. 

Informative type of presentations empower audiences with valuable insights, simplifying complex topics with clear visuals and relatable examples. Visual presentations concisely enhance understanding, leveraging images’ power to engage effectively. 

Mastering these successful presentation styles unlocks the potential to inform and inspire, ensuring audience engagement and success in dynamic environments.

Frequently Asked Questions (FAQs)

1. What are educational presentations, and why are they important?

Educational presentations introduce unfamiliar audiences to specific topics, aiming to explain complex processes and share crucial information. They are instrumental in teaching audiences various subjects, fostering understanding and engagement. Examples include lectures, workshops, training sessions, webinars, and e-learning modules. These presentations use structured learning objectives and interactive elements like quizzes to facilitate comprehension and retention.  

2. How do informative style of presentations differ from other types of presentations?

Informative type of presentations focus on sharing valuable information clearly and concisely. Unlike presentations designed to entertain or inspire, their primary objective is to educate and enlighten audiences on specific topics. They rely on factual accuracy and clarity, often incorporating data and research. Language should be clear and straightforward, avoiding confusing jargon.  Visual aids like charts and graphs enhance  audience understanding.

3. What are some examples of informative presentations, and where are they commonly used?

Examples of informative presentations span various contexts, from academic lectures on scientific findings to business workshops explaining software features. In academic settings, professors impart knowledge on historical events or scientific discoveries. In business, financial analysts present market trends to inform strategic decisions. The success of informative presentations is measured by the audience’s enhanced understanding and knowledge retention.

4. How can visual presentations enhance audience engagement?

Visual presentations rely primarily on infographics, images, charts, and other visual elements to offer concise and engaging ways to convey information. They aim to enhance audience understanding and attention, suitable for time-constrained topics or those needing minimal explanation. Visuals can supplement any presentation, aiding comprehension of complex issues. Techniques like color schemes and layout design enhance visual appeal and are suitable for marketing campaigns, educational materials, and scientific presentations.

Unlock the Power of Effective Presentations with Prezentium

Are you ready to captivate your audience and achieve your goals? Let Prezentium be your partner in mastering the best presentation styles tailored to your needs.

Overnight Presentations : Need to make a presentation ASAP? Email us your requirements by 5:30 pm PST, and we’ll deliver a top-notch presentation to your inbox by 9:30 am PST the next business day.

Prezentation Specialist : Let our team of experts transform your ideas into exquisite presentations. From refining meeting notes to creating new designs, we’ve got you covered.

Zenith Learning : Elevate your communication skills with our interactive workshops and training programs. Discover the best of structured problem-solving and visual storytelling to engage and enlighten your audience.

Whether you’re educating, persuading, motivating, or solving problems, Prezentium has the expertise and tools to help you succeed. Don’t miss out on the opportunity to unlock the full potential of your presentations. Contact us today!

Why wait? Avail a complimentary 1-on-1 session with our presentation expert. See how other enterprise leaders are creating impactful presentations with us.

Bad PowerPoint: 6 Poor PowerPoint Slide Practices to Avoid

Greatest sales deck ever: pitch deck tips, 8 tips on how to write a sponsorship proposal template.

Unsupported browser

This site was designed for modern browsers and tested with Internet Explorer version 10 and later.

It may not look or work correctly on your browser.

10+ Types of Effective Presentation Styles (Top Methods for 2024)

Do you need to make a presentation but aren't sure where to start? A good place to start is to choose your presentation style. 

After you've chosen your presentation style, choosing the template that you want to use will be easier.

In this article, you'll learn all about different kinds of presentations. You'll also discover when to use each type of presentation as well as some of the pros and cons of each.

Plus, we'll examine some professionally designed templates that work well with some types of presentations . And we'll sure some extra resources to help you learn more about presentation methods.

Let's get started!

What Is Presentation Style?

Are you asking what is presentation style? If you're planning a presentation, don't forget to consider presentation techniques and methods as part of your preparation.

Presentation style is how you give your presentation orally. When delivering public speeches or public presentations there are many different styles or ways in which you can give your presentation. 

In this article I'll cover over ten different presentation formats. I'll also give you the pros and cons of each style to help you choose which one's best for you.

But first, let's look at some great professionally designed template options that'll complement any presentation style.

Find Great PowerPoint Presentation Templates on Envato Elements

You may wonder why use a template? Making a PowerPoint presentation can take a lot of time. And it doesn’t always turn out looking how you want it to. Using a template in your presentation saves you time and ensures that your presentation turns out looking professional.

 Professionally designed templates already have presentation layout choices included. All you've got to do is add your information into the presentation layout and you're done. Templates can be easily edited to customize for your needs.

With a professionally designed template, you save time because the details are already taken care of. Designs that might take you hours to create (and wouldn't look half as good) are already there.

To find good templates, go to Envato Elements. You'll pay a low monthly fee to get unlimited access to download PowerPoint templates, graphics, images, fonts and much more.

5 Great PowerPoint Presentation Templates from Envato Elements

Here's a hand-picked list of great PowerPoint presentation templates from Envato Elements. They'll help you with many different types of business presentations:

1.  Minimalism Clean PowerPoint

Minimalism Clean PowerPoint has over 50 unique slides. Easily edit this template to suit your needs. This template is a multipurpose template. Use it for many different presentation purposes.

2.  PRESTIGE - Multipurpose PowerPoint V126

Prestige comes with 150 total slides and 30 unique slides. This template also comes with five color schemes to choose from. Easily add an image to the template by dragging and dropping the image into the image placeholder.

3.  NEXTZONE - POWERPOINT TEMPLATE

NextZone is a versatile PowerPoint template. This template comes with five premade color schemes. NextZone has a nice modern design that's professional looking.

4.  Strom PowerPoint Template

The Strom PowerPoint Template comes 30 modern slides. This template includes infographics and a picture placeholder. Strom PowerPoint Template comes with five color schemes to choose from.

5.  Koba PowerPoint Presentation

Koba PowerPoint Presentation template comes with over 100 unique slides. Icons, infographics and mockup devices are included with this template package. The Koba PowerPoint Presentation is a flexible template. Use it for many different presentation purposes.

Now, let's dive into our look at effective presentation styles.

10+ Different Types of Effective Presentation Styles

Here are more than ten common different effective presentation styles:

1. Visual Presentation Style

The visual style is great for anyone who wants to use your presentation to complement the main points of your speech. This visual presentation technique is perfect for people who have many important talking points. 

To use this technique, include a visual of what you are talking about in your presentation. You can also put graphs and charts in your presentation. 

Steve Jobs often used the visual presentation style. You can see an example of this in the YouTube video below:

Notice the visuals on the giant screen behind Jobs.

Here are some pros and cons of the visual presentation method:

Pros : The visual presentation technique is helpful if you've got a large audience. The visuals will let the audience see what you're discussing in your presentation. This style is great if you're discussing a product or something similar.

Cons : The visual presentation technique isn't for someone who doesn’t need visuals to explain what they're talking about. 

2. Coach Presentation Style

The coach presentation style is for energetic and charismatic speakers. This presentation style is a great style to use with an audience who needs to be sold on an idea. This presentation style works best if the presenter doesn't need to get into details.

Pros : The coach style allows you to connect with your audience using role-play and listener interaction. Use this style to sell an idea or sell a product. The coach-style is a great style to use in a conference type setting.

Cons : The coach-style of presentation isn't suitable if you're a naturally quiet person. In this style you don't go into details, instead, you're communicating the big picture. If you need to get into the details of what you're presenting, you might want to explore other styles.

3. Instructor Presentation Style

The instructor presentation method is great to use when you've got a complex subject to discuss. With this form of presentation high impact visuals help you get your point across to the audience. 

This presentation style is appropriate for anyone who is great at presenting and is comfortable with their subject. Former U.S. Vice President Al Gore often used this presentation method. If you want to use this presentation method, be sure to consider:

Pros : The instructor type of presentation is great if you like to use metaphors and figures of speech to help you make a point. This style is also appropriate for people who want to use impactful visuals to further your points.

Cons : The instructor type of presentation isn't meant for short presentations. A lot of preparation time will go into making or finding high impact visuals.

4. Freeform Presentation Style

The freeform presentation method doesn't use slides. This style of speaking is very impromptu. This presentation style is great for a presenter who has a short speech and knows their presentation points well. 

Here are some pros and cons of this technique:

Pros : The freeform presentation style is great for an impromptu meeting where you don’t have much time to prepare. This presentation style can also be used at networking events.

Cons : With this presentation technique if you don't know your subject matter very well it can make you seem unorganized. Freeform presentation style is better if you've got a short presentation time.

5. Storytelling Presentation Style

The storytelling type of presentation relies on stories and examples to make points in their presentation. This style is suitable if you've got a lot of time to present your topic. 

This type of presentation style is also appropriate for networking events and conferences. This presentation technique often has a question and answer session at the end of the presentation. A speaker who uses this presentation technique is neuroanatomist and author, Jill Bolte Taylor.

As you listen to the presentation, take note of the various stories that the speaker uses. By telling stories from her own life, Taylor captures the audience's attention. Here are the pros and cons of the storytelling presentation style:

Pros: The storytelling style allows you to connect with your audience through stories. With this style of presenting, it's okay to get emotional. The emotion helps you connect with your audience better.

Cons: The storytelling style is not for you if you don’t have anecdotes to tell. You also need to leave time for a question and answer session. If you don’t have time for a question and answer session, then explore other styles.

6. Connector Presentation Style

In this type of presentation, audience feedback is highly encouraged. The speaker will try to connect to the audience through their similarities. This presentation technique applies to sales presentations.

Some of the pros and cons of the connector presentation style include:

Pros : This style is great if you want immediate feedback on your presentation. The connector form of presentation typically includes a question and answer session with the audience.

Cons : In the connector form of presentation, the speaker must have similarities with their audience. If they don’t have similarities with the audience, then they're not connecting with them. This style also isn't for you if you don’t want immediate feedback on your presentation.

7. Persuasive Presentation Style

The persuasive form of presentation is where the presenter is trying to persuade the audience to their point of view. A sales pitch presentation is an example of a persuasive form of presentation. 

In a persuasive speech connecting with the audience through a similar experience or through emotion helps the audience relate to the speaker. If you're planning to use a persuasive presentation style, consider:

Pros : The persuasive presentation style is great if you use your hands a lot while speaking. This style is also great if you're selling a product.

Cons : If you don't need to persuade the audience of something, then you'll want to look into other styles. This presentation style is for people who are more experienced in presenting sales pitches or presentations.

8. Interactive Presentation Style

The interactive presentation method requires the speaker to interact with the audience in some way. The presenter can connect with the audience by passing out speaker notes or an outline before the presentation. 

The speaker could also interact with the audience by using a whiteboard or host a webinar. This style helps keep the audience engaged with what the speaker is saying. 

Here are the pros and cons and this presentation technique:

Pros : The interactive style of presentation lets the speaker pass out copies of their slides beforehand. This allows the audience to follow along with the presentation and fully absorb the information. It also gives the audience a place to jot down a few notes or questions.

Cons : The interactive presentation style is better with complicated subjects. If your subject matter is too simple the audience may not have anything to discuss.

9. Lessig Presentation Style

The Lessig presentation style was created by Lawrence Lessig, a professor of law and leadership at Harvard Law School. This presentation method requires that the presenter only spends fifteen seconds on each slide. If there's text on the slide it's the speaker’s exact words. 

This style of presentation is great if you've got to present to a large audience. The rapid pace of this presentation style can keep the audience focused and engaged.

As Lessig speaks, you'll see how quickly he moves through the various slides. Also, notice the slides that contain what he says, word-for-word.

Pros : The Lessig style of presentation is great for a presentation where you've got a lot of talking points to get through in a short period of time. 

Cons : The Lessig style is for experienced presenters. If you don't have a lot of experience presenting you may want to try a different style. This style is also not for you if your presentation requires charts and graphics.

10. Educational Presentation Style

The educational type of presentation is for a speaker who is teaching the audience. Use this style if you're demonstrating a new product. You can teach the audience about the new product you're selling or offering.

Pros : The educational presentation style is fitting if you've got videos and other visuals to show your audience. You also can put extra information on the slides that you may not verbally discuss.

Cons : It may take a while for the audience to listen to you. If you've got more than one subject to discuss it can be too confusing for the audience.

11. Data Scientist Presentation Style

The data scientist presentation style relies on facts, data, analysis, and statistical information to backup and explain their main talking points. This type of presentation is perfect when you need to pitch the idea and back it up with factual claims. It works really well in a business setting when your audience is more interested in hard data rather than storytelling.

Pros: The data scientist's presentation style helps prove a point and persuade your audience. It also helps break down complex data into a more visually appealing presentation formats.  

Cons: Be sure to include other types of slides in your presentation too. Otherwise, your presentation can come off as dry if it has nothing but data.

5 Quick Tips To Help You Choose Your Presentation Style

So now that you know different presentation formats, it’s time to settle on one. But which presentation style should you choose? Here are five quick tips that'll help you decide which presentation style would be best for your presentation: 

1. Consider the Topic of Your Presentation

First, consider the topic of your presentation. Are you presenting a body of work or are you trying to educate your audience?

This can be the single most important factor in helping you decide which presentation style to use. 

Be PowerPoint Presentation Template works well with different topics.

2. Consider Your Audience

You also need to consider your audience. Are you presenting a brand new group of people or does your audience consist of people who already know you?

If you’re presenting to a brand new audience, it’s a good idea to opt for the interactive or connector presentation styles. This ensures your audience remains engaged throughout the entire presentation. 

3. Decide On Your Call To Action

Your call to action or the purpose of your presentation is another important element to keep in mind. If you’re trying to raise brand awareness a coach or storytelling presentation would work well. But if you’re trying to secure funding or get your audience to buy your product, educational, persuasive or data scientist presentation styles might work better. 

The B2B Marketing And Sales PowerPoint Template has several effective slides that can be used for call to action slides.

4. Combine Different Styles for a More Effective Presentation

All the presentation styles above are highly effective when you’re giving a very targeted presentation. But you can also make your presentation more effective by combining different presentation styles. 

5. Save Time With a Template

No matter which presentation style you choose, start with a professional template. Not only will most of the work be done for you when it comes to design and content type, but your presentation will also look polished and unique.

Ciri PowerPoint template has a professional and clean look suitable for all kinds of presentations.

Learn More About Different Types of Presentations

Are you still wondering about presentation methods and effective presentations styles? We've got a wealth of resources on presentations and presentation methods. Here are a few tutorials you may want to review:

You may also want to download a copy of our free eBook that explains how to make a business presentation:

Download a Premium PowerPoint Presentation Template Today!

In this article, you read about different presentation techniques . So, you should be ready to start your presentation. Choose one of the presentation techniques that's best for you. Then, download a PowerPoint presentation template today to save time and ensure a professional presentation .

Editorial Note: This post has been updated with contributions from Brenda Barron . Brenda is a freelance instructor for Envato Tuts+.

Presentation Types and Styles Explained

Table of Contents

From high school, then all through college, and now in the workplace — presentations have been a pillar of passing down knowledge to various audiences. 

But, what are presentations? 

They are a tool used to inform and educate audiences in a fun and informative way. 

Well, that is the simple way of explaining their purpose and meaning. 

We want to dig in deeper, and that is what this article will bring to you — a deeper understanding of different types and styles of presentation, so you never get overwhelmed or confused when you need to make a presentation. 

We will discuss: 

• Different types and styles of presentations,
• The purpose of using presentations in the workplace, and 
• How to utilize and recognize types and styles of presentations.

We will also show you: 

• Famous presenters for each style, 
• How you can use each presentation style, and
• A quote for each style to work as a useful reminder if you ever get confused.

Let’s dive in, shall we?

What are the purposes of presentations?

Sometimes, when a term is widely used, to the point where we subconsciously know the meaning and its purpose, it’s hard to pinpoint the true definition from memory. 

So, let’s start with the basics — what is the definition of presentations? 

Presentation is a manner of passing down knowledge from the speaker to the audience. A presentation can be a: 

• Demonstration,
• Lecture, or 
• Speech. 

The purpose of a presentation is whatever goal you set up to achieve. Those goals can be:

• To educate, 
• To persuade, and/or 
• To entertain.

According to LinkedIn’s article 4 goals for any speech, pitch or presentation , when you combine the goals we mentioned, your presentation will become powerful, meaningful, and impactful. The goals mentioned above are general and can be applied to any situation. Different types and styles of presentation can lead to different results. With the right type and style, you can: 

• Better your work and image with clients,
• Be more effective when presenting new ideas or solutions, and
• Ensure more progressive career growth.

These are only some of the business goals you can achieve with the right presentation type and presenting style. The more types and styles you try out, the more skillful you become, which helps you achieve your goals more efficiently.

Free team communication software

Try Pumble, a secure, reliable, and easy-to-use communication tool.

FREE FOREVER • UNLIMITED COMMUNICATION

What are the different presentation types?

Presentation types illustrate the way you structure your presentation . 

We’ve mentioned the 4 purposes of presentations — every goal or purpose corresponds to a certain type. Before you can choose a structure, you need to answer the question “ What is the purpose of this presentation? ” 

And methods and techniques, which we’ll talk about later, help you maintain that structure.

Once you know what you want to achieve with your presentation, you can choose its type. 

Here’s what you need to know about each presentation type:

Type #1: Informative presentations 

Informative presentations are analytical and, as the name states, informative. With this type of presentation, your end goal is to inform and educate . 

Your audience only has to listen and soak up all the knowledge that is given by you. 

With this type of presentation, you can report on new findings and new data or deliver a lecture. 

Since the goal is to educate, your presentation must be precise and correct. Make sure that the information you are communicating has real value. When presenting, try to engage your audience with visuals of your data to help them understand.

Type #2: Persuasive presentations

To use persuasive presentations, you must answer the question “ What do I want my audience to do after listening to me ?”

The point of this type of presentation is to persuade your audience, change their minds, or offer a new point of view, so that they take action .

Persuasive presentation comes in handy if you are presenting a new product or a service and you want your audience to feel the urge to buy said product.

When you use this presentation type you must exude confidence, since you are your audience’s only source of information for your product. 

Type #3: Motivational presentations

You’ve probably heard of motivational speakers, and if you haven’t, here’s a quick crash course. Motivational presentations have a purpose to inspire and change people’s minds . 

Most people who use this type of presentation have a story to tell. These people use their own experiences as key points in their presentations to help the audience to relate to them. 

Since the goal is to inspire and change people’s minds, you have to have a powerful topic to discuss. 

Remember to cater to your audience and adjust your presentation to them and their level.

Type #4: Instructive presentations

Instructive presentation is technical, precise, and often longer than other types we mentioned. This type is here to offer instructions to an audience. 

So, if your goal is to explain step by step how to achieve a goal or do a task— an instructive presentation should be your choice. 

When you are delivering this type of presentation you need to make sure that every instruction is clear, understandable, and easy to follow.  

How to determine which presentation type you should use?

To choose the correct type for your presentation, you must determine your goal. Once you have your goals clear, it will be easy to see which type works best with your presentation. 

Here are some helpful questions that will help you to narrow it down to one type: 

• What do I want the audience to take away from my presentation?’
• What am I trying to give the audience? Is it information, a lecture, or a look into a new product/feature?
• What obstacles are keeping me from delivering my presentation effectively?

Determining the correct type for your presentation is a trial-and-error process. You will find that some types are more your speed, while others might give you trouble. But, keep in mind that the end goal should always be to give your audience what they came for. 

No matter which type you prefer, they all exist for a reason. Give them all a chance, and remember that practice makes perfect.

Presentation methods and techniques

When you define the type of your presentation, it’s time to get into methods and techniques for delivering a presentation. 

There are a lot of ways you can deliver your presentation, and here is our take on it. 

Presentation methods

A method is how you approach your problem . 

When it comes to presentation methods, we linked them with public speaking. Methods cover:

• How you choose to deliver your presentation and 
• How you structure your speech. 

Here are the 4 main methods:

Method #1: Impromptu or unscripted 

The impromptu method applies to speeches that are: 

• Not prepared , 
• Emotionally charged, and 
• ‘Given on the spot’. 

This method of speaking is purely done by improvising, so there are no written rules on how it should be done. 

Improvising and making up your speech as you go is not a wrong way to deliver your presentation. Still, instead of basing your entire speech on your ability to ramble on, incorporate this method in segments where you see fit or feel inspired to do so. 

Method #2: Memorizing 

The memorizing method implies that the speaker needs to know their speech word for word. 

It is mostly used in oratory contests for high school and college students. This method is difficult, and you would need to spend a lot of time reading and memorizing your text.

But, this method is the easiest when it comes to performance anxiety. Since the text is perfectly constructed and your only job is to memorize and relay it to the audience, it’s less nerve-racking. 

💡 Pumble Pro-Tip  

If you struggle with anxiety before a presentation, we have an article to help you with that: 

• How not to be nervous for a presentation

The memorizing method, while being challenging at its core, can be freeing once the speaker is on stage. With this method, you can practice your body language to go with the text. And since the text is scripted and perfected, the speaker can move around the stage as they see fit.

Method #3: Extemporaneous

Extemporaneous is a synonym for impromptu and unscripted — so why is a synonym to a method we’ve already covered, now a completely new method? 

Well, that is because when it comes to the extemporaneous method, we think of a speaker that allows help during their performance . 

The extemporaneous method is a combination of the first two methods we mentioned. This method allows the speaker to prepare their speech and use notes and key points as an aid to keep on course. However, they will not learn their presentation by heart, but use their own words and speak in a conversational manner.

Method #4: Scripting 

The scripting method used to require a written speech from which the orator reads to the audience. Nowadays, we can see this method used by news outlets, with a teleprompter. 

So, to make use of this method, you need to write down your speech and read it proficiently to your audience. 

When it comes to in-person presentations and public speaking, this method is not the go-to. 

You shouldn’t spend the whole presentation just reading off of papers. When we present, we need to maintain eye contact and overall connection with the audience — and holding a piece of paper in front of the audience will get in the way of that connection.

Presentation techniques 

Presentation techniques are what you use before and during the presentation to make it compelling, informative, and easier to understand . 

Here are some of the techniques that we find quite useful: 

Technique #1: Practice

As a presenter, you want to make sure that everything goes smoothly — and for that to happen, you need to practice. The key to giving the best presentation is to practice relentlessly. 

Some useful tips to help you make the most of your practice are to: 

• Practice in front of a friend. — Practicing in front of a friend will not only help you with performance anxiety, but a friend might also have some useful tips on how to perform better. 
• Film yourself practicing. — When you film yourself giving your presentation aloud, it will help you to get used to cameras and the spotlight. Also, the camera will capture every mistake you make, and from there you can see what needs to be worked on.
• Practice in the auditorium. — It will do you good if you can practice giving your presentation in a meeting room or the auditorium. If you practice in the place you will be presenting, you will get used to the space, and it will be familiar to you on the day of your presentation.

Technique #2: Use visuals 

There is no need to overwhelm your audience with endless blocks of text. Think about how you can transform the data or information into a simple visual . 

The important thing to remember is that your audience might not be on the same level of knowledge as you. So, use visuals to help them follow your point. 

Technique #3: Incorporate stories 

No matter how informative and to the point your presentation is, including a story that is illustrating your point can be very helpful to your audience. 

Not only is storytelling a great way to engage and entertain your audience, but it is also a great way to show how your information is relevant to real-world events.

If you are curious to see what more you can do to prepare for your presentation, check out our article: 

• How to prepare for a presentation: Your 9-step guide to a successful presentation

Technique #4: Incorporate appropriate style 

Your presentation style is how you choose to deliver your presentation as a speaker. Style builds on the methods we have mentioned earlier, and it comes down to how you choose to speak to your audience. You can be a storyteller or a coach to your audience, and with each style comes a different influence. 

Methods and techniques are a great starting point when you are approaching your presentation structure and topic. 

But, there are different styles of presentation that you also should consider before walking up to that stage. Let’s learn more about them.

What is a presentation style?

A style is your preferred way of doing things, and when it comes to presentations, a style is how you choose to deliver your speech . Everything from your vocabulary to your tone defines your presenting style. 

If you are not sure what your personal presentation style is, you can always pick and choose from the already-established styles. Those include: 

• Storyteller, 
• Instructor, 
• Closer, 
• Connector, 
• Coach, 
• Lessig style, and
• Visual style.

Let’s get into more detail about each one of them.

Style #1: The Storyteller

The storytelling style consists of a (usually personal) story or anecdote. 

This style is used when the presentation doesn’t have any data or numbers that need to be explained. 

You can use this style to emphasize your point and to easily relay your goal to the audience. 

The storytelling style is great for the beginning of the presentation, as it is there to capture the audience’s attention. 

Formality level for the Storyteller style: Low

Since this style uses the speaker’s personal experiences and anecdotes to help the audience relate to the topic easily, the language used is conversational. There is no need for any excessive formality , and the speaker can address the audience in a friendly and familiar tone.

The Storyteller style characteristics

What characteristics should you be aware of when you want to utilize this style? 

The vocabulary that storytellers use is simple and conversational. Think about how you tell a story to your friends, colleagues, or family. Once you have that in mind, becoming a storyteller on stage won’t be a problem. 

Since the formality level is low, there is no need to overcomplicate things or to use synonyms for words that already have simpler and more known versions. 

Your story should have an introduction, where you will introduce the problem. Then, you can move into the main plot point that explains your topic. And finally, you should have a conclusion where you can circle back to the beginning and where you will untangle the web you cast and leave your audience with a final thought.

The pros of the Storyteller style 

Now let’s look at some of the pros of this style: 

• It’s easy to follow. 
• It illustrates your problem and solution in a creative way.
• It’s relatable and, therefore, more influential to the audience.

The cons of the Storyteller style 

Here are the cons of being the storyteller type: 

• A story that’s too long or not interesting enough can leave your audience bored. 
• Getting too caught up in the story can make your presentation longer than it should be.

Who is the Storyteller style best suitable for?

This style is great if you want to truly connect with your audience and have them feel as if you speak to them, rather than at them. Many people don’t like to be lectured, and if you are trying to make a point or a message stick out, try out the storytelling style.

Famous presenter with the Storyteller style

The storytelling style is preferred among TED talk speakers. 

But, when we think of storytelling, one particular speaker comes to mind — Nick Vujicic. He overcame great obstacles and has learned how to take what’s best from life. So now, when he tries to spread his message of endurance, he puts his trust into the storytelling style and lets his emotions and experiences speak to his audience. 

Quote by Nik Vujicic that embodies the Storyteller style

“ What really matters are the lives you touch along the way and how you finish your journey .” ― Nick Vujicic

Secure, real-time communication for professionals.

Style #2: The Instructor

The instructing style of presenting shares some traits of the storytelling style. It still uses the power of metaphors to get the message across to the audience. 

But, the difference is that the instructing style has more of a commanding voice . The instructor can carefully align the story and the data in a logical and compelling manner, leaving the audience convinced and educated.

Formality level for the Instructor style: Medium

A lot of politicians use the Instructor style when they are trying to influence a larger crowd. Since this style has a higher formality level than the storytelling one, it allows the speaker to use more serious vocabulary and address the audience as superior. 

The Instructor style characteristics:

The Instructor’s style is characterized by logic and command. As we mentioned, the speaker who is fond of the Instructor’s style needs to be able to handle the facts and connect with the audience. 

So, the main characteristics of this style would be: 

• More formal use of language, 
• Commanding voice, and  
• Persuasive nature.

The pros of the Instructor style 

Let’s take a look at some of the pros of this style: 

• It helps get a complicated message across. 
• It’s persuasive. 
• It’s fairly easy to use. 

The cons of the Instructor style 

Here are some of the cons to be aware of: 

• The speaker could be deemed distant or cold. 
• The audience can lose interest if the presentation is too focused on pure data. 

Who is the Instructor style best suitable for?

This style is great if the speaker has a complicated topic to discuss with a less knowledgeable audience. This style is used mainly for lectures and political speeches. 

Famous presenter with the Instructor style

A famous presenter with the Instructor style is none other than the former Vice President of the United States, Al Gore. He uses metaphors, data, his own personal experience, and even visuals to bring complex issues closer to a wide audience.

Quote by Al Gore that embodies the Instructor style

“ When you have the facts on your side, argue the facts. When you have the law on your side, argue the law. When you have neither, holler. ” — Al Gore

Style #3: The Closer style

The Closer style of presenting is a style that demands action from the audience . Presenters who opt for this style want their audience to not only learn something new but to get up from their seats with a newfound urge to make a change. 

This style is a personification of a call to action. The presentations made in this style are short, since the speaker has a goal in mind. They then use this style to convincingly reach said goal.

Formality level for the Closer style: Medium

This style is a great tool to connect with the audience. So, to make a connection between the speaker and the audience, the formality level drops. But instead of treating the audience as friends, the speaker simply talks to them. 

The Closer style characteristics

The Closer style is persuasive and somewhat commanding. People who are fond of the Closer style cut right to the chase and make their audience get to a decision. With this presentation style, there are no boring statistics or data. The key points are clear and delivered with a short and clear explanation.

The pros of the Closer style 

Here are some of the pros of the Closer style: 

• The presentation is short.
• The Closer is confident and knows how to deliver a point.
• The audience rarely gets bored with this style.

The cons of the Closer style 

Take a look at some of the cons of this style: 

• Some audiences aren’t ready to make a quick decision.
• Some audiences might feel that this style is too harsh or rash.

Who is the Closer style best suitable for? 

The Closer style is best to use when you need your audience to make a decision or to give them the urge to make things happen. 

This style is mainly used by CEOs and salesmen.

Famous presenter with the Closer style

Many presenters use this style, but the one that stands out the most is the philosopher Ruth Chang. She has delivered great presentations on how to make hard decisions. She keeps her presentations short, sweet, and straight to the point. 

Quote by Ruth Chang that embodies the Closer style

“A world full of only easy choices would enslave us to reasons.” — Ruth Chang

Style #4: The Connector style

The Connector style speaker is most comfortable engaging with the audience . Some could say that the storytelling style is very similar to the Connector in that sense. Both styles base their presentations on the connection with the audience. The difference here is that the Connector is both a presenter and a member of the audience — and they are comfortable in both roles. 

This style of presentation (as the name suggests) allows the speaker to connect to the audience, and therefore deliver the materials easier. One way that this style connects the speaker and the audience is through Q&A.

Formality level for the Connector: Low 

Since this style’s main purpose is to connect the speaker to the audience, the formality level is low. The speaker appears as one of the audience, even though they are on stage. To keep the audience engaged and get them to ask questions, the Connector treats the audience as friends and acquaintances. 

The Connector style characteristics

The user of this style needs to appear as if they are one of the members of the audience, but they just happen to be on the stage instead in a seat. One of the main characteristics that stand out for this style is the eagerness of the speaker to engage with the audience. When a speaker is a Connector, they will constantly ask questions and listen to the audience’s opinions.

The pros of the Connector style

Let’s take a look at the pros of this style: 

• The audience is engaged and encouraged to participate.
• The presentation flows at a relaxed pace.
• The audience feels connected to the subject.

The cons of the Connector style

• Audience might not be comfortable with asking questions.
• The presentation might be longer than planned. 
• Too many opinions will derail the presentation.

Who is the Connector style best suitable for?

The great thing about the Connector style is that it can be used in any presentation and any setting. Since the main goal of this style is to connect the speaker and the topic with the audience, there are no rules or limits as to where it can and where cannot be used.

Famous presenter with the Connector style

Padraig Hyland is a TED Talk speaker and a specialist in audience engagement, so it is only natural that he uses the Connector style. He has delivered countless speeches on how to be a great presenter and how to connect with any audience.

Quote by Padraig Hyland that embodies the Connector style

“ To successfully navigate the current disruption, organizations need to nourish their authentic leadership voice and create a new story that engages their people on the journey .” — Padraig Hyland

Style #5: The Coach style

What is a coach? In every sense of the word, a coach is a person who guides you, teaches you, and helps you achieve your goals. 

It is the same with the coaching style. The person who uses this style guides their audience with their own enthusiasm for the subject. The Coach style is mainly used in motivational speeches, as it allows the coaches to interact with the audience and share knowledge on a topic they feel passionate about.

Formality level for the Coach style: Medium

The Coach style serves as a guide . It gives the speaker freedom to use their knowledge and personal experience to drive the audience to feel the same passion about the subject as the speaker does. To achieve that level of familiarity with the audience, the formality level drops, and the speaker talks to the audience as a teacher and, well, as a coach would.

The Coach style characteristics

The Coach style allows the speaker to guide their audience from point A to point Z, through knowledge and passion, which makes the presentation interactive and informative. 

This style of presentation can be seen in motivational speeches, lectures, and speeches delivered by sports coaches. The main characteristic that follows this style is that it is delivered by enthusiastic speakers.

The pros of the Coach style 

Here are some of the pros of this style to look into: 

• It allows the speaker to connect to the audience through enthusiasm. 
• Presentations in this style are interactive and engaging. 
• It gives the audience step-by-step instructions on the topic.

The cons of the Coach style 

Let’s examine some of the cons: 

• The speaker’s passion can be overwhelming to the audience.
• The speaker can forget to ask for feedback . 

Who is the Coach style best suitable for?

The Coach style, since it serves as a guide, is commonly used by motivational speakers and in self-help presentations. 

They tend to choose this presentation style because it allows them to connect with the audience while still delivering a detailed step-by-step on the topic they are discussing.

Famous presenter with this style

There are a lot of motivational speakers today that are a fan of the Coach style, but the one that caught our attention is Mel Robbins. She is a lawyer and a motivational speaker that helps her audience to form healthy habits and attain discipline to achieve their goals.

Quote by Mel Robbins that embodies the Coach style

“ You have been assigned this mountain so you can show others that it can be moved .” — Mel Robbins

Style #6: The Lessig style

If you are in a time crunch, but you have a lot of material to cover, then the Lessig style is the perfect style for you. 

The Lessig style was invented by Lawrence Lessig, and it states that a speaker should spend only 15 seconds on each slide or point during a presentation . This style usually agrees very well with the visual style. 

Since not all presentations have slides, this style cannot be used with any type of presentation. However, if you have too many slides and too many points to make, then the Lessig style can help you use your time slot well.

Formality level for the Lessig style: Depends

The Lessig style is not a style of speaking per se, but a style for presentation time management . So, the formality of the language you use will be up to you and your topic. You can decrease or increase the formality level and the Lessig style would still be the same.

The Lessig style characteristics

The main characteristic of this style is that it includes slides or at least some visual aid. 

This style is also the one that is not concerned with your verbal cues and style of speaking. If you choose to try out this style you can combine it with any of the styles we previously mentioned.

The pros of the Lessig style 

Here are the pros of this style: 

• It’s easy to use. 
• It helps you keep track. 
• It saves time.

The cons of the Lessig style

Here are some of the cons of this style: 

• It is not applicable to presentations without slides. 
• Sometimes the suggested 15-second rule isn’t enough. 
• The presentation may feel rushed or unfinished.

Who is the Lessig style best suitable for?

The Lessig style bases its rules on slides and visual aids, so it’s best suitable for presentations that consist of slides. The topics for this style are endless, and it is up to the speaker to see where this style works best in their presentation.

The most logical choice is, of course, the founder of this style — Lawrence Lessig, a lawyer and a political activist. 

Quote by Lawrence Lessig that embodies the Lessig style

“ Technology means you can now do amazing things easily .” — Lawrence Lessig

Style #7: The Visual style

Presentations can be all about the slides, data, or videos, and there are also powerful presentations that are delivered with only the speaker on the stage. But, technology is not something to shy away from . There are great advantages to using technology and feeding your audience with visuals that will support your claims. As they say, a picture is worth a thousand words. 

Formality level for the Visual style: Depends

The formality of this style doesn’t depend on the visuals used, but on the speaker and the topic. The great thing about the visual style is that it can be used with almost any topic and type of data. So, when using this style of presentation, you can choose the level of formality you feel comfortable with.

The Visual style characteristics

The Visual presentation style’s main characteristics are the visuals, as the name suggests. The visuals can be anything from a picture, video, or creatively shown data and statistics. 

This style can be used together with any other style that we mentioned, as long as you add some pictures or other visual elements.

The pros of the Visual style 

Here are the pros of the Visual style: 

• Visuals help the audience understand the presentation better — sometimes, they can illustrate your point better than your own words. 
• Visuals can help you move your presentation forward. 

The cons of the Visual style 

Here are some of the cons of the Visual style: 

• Overusing visuals in your presentation can take focus away from you. 
• Visuals can be redundant. 

Who is the Visual style best suitable for?

If you are creative enough or confident enough to not let the glamor of visuals take over your spotlight, you can incorporate visuals into any workplace presentation. Visuals can be helpful almost everywhere, and they can aid your audience if the topic is too complicated for them to follow.

Famous presenter with the Visual style

One of the best visual presenters is Steve Jobs. He was one of the founders of Apple, and every year he used to give a great visual presentation or a rundown of Apple’s new product releases.

Quote by Steve Jobs that embodies the Visual style

“ For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through .” — Steve Jobs

How to determine which presentation style to use?

If you are wondering which style to use, first you need to ask yourself what kind of audience will be attending your presentation . Once you have an idea of who you will be talking to, you can start to think about your presentation style. 

Also, you need to know what is the purpose of your presentation and what you wish to achieve. 

Beyond that, try out different styles until you find the one you are comfortable with.

Collaborate easily with Pumble — Even when creating presentations

If you’re working on a presentation with your colleagues — no matter what type of a presentation it might be — you’ll probably find yourself in need of an efficient communication tool. 

Luckily, Pumble, a team communication app , makes your collaboration more simple and efficient, while keeping communication lines open at all times. 

Here are all the ways Pumble can help you create various types of presentations:

• Thanks to the voice call feature, you can stay connected to your colleagues while you work together on the presentation. 
• If there is a problem you have to address , you can always give them a quick video call and share your screen with them so you can brainstorm or problem-solve together. 
• If you need a second (or third, fourth, etc.) opinion , you can always ask for it on some of the Pumble channels . 
• If you have to provide further explanations or continue the discussion without cramming the channel space, you can continue your conversation in threads or reach out to particular colleagues via direct messages .   

Finally, one of the best things about Pumble is that you can never lose important information or shared files because it has unlimited history . 

Jana Pavlovic is a communication author and researcher. She enjoys educating herself and others on various team collaboration and technology topics. She found that working from home in a hybrid-type company is her perfect combination for work-life balance, and she’s eager to share her new-found knowledge with you.

What's on your to-do?

START COLLABORATING

with Pumble

A Brief History of Communication

Learn everything you wanted to know about communication — from the first vocalization to modern-era apps.

Top 6 Strategies to Improve Employee Performance

Learn how to improve employee performance, increase productivity, and motivate your team with practical tips to propel your business to success.

8 Bad Communication Habits at the Workplace You Should Break (& How to Do It)

Top bad communication habits: 1. Lack of communication 2. Lack of active listening 3. Not answering questions 4. Cutting people off 5. Invalidating others.

How to Create the Best Knowledge Base for Your Team

Learn how to build a top-notch knowledge base with tips for organizing, searching, and sharing information to enhance your team’s efficiency.

How Effective Communication Helps You Manage Your Growing Team

Learn how effective communication methods can help you manage your growing team.

5 Factors to Consider When Choosing the Right Communication Tool for Your School

Here’s what to consider when evaluating school communication tools.

Free team chat app

Improve collaboration and cut down on emails by moving your team communication to Pumble.

7 Presentation Styles to Make Your Presentation Shine

Although making a presentation may seem like something easy to do, it actually implies lots of time and effort. It’s not as easy as in just standing in front of a group of people and talking. There is an art in doing a good presentation that captures your audience’s attention and turns a dull topic into something interesting and exciting. Good thing is, you can always improve your presentation techniques. Whether it is for speaking in public or designing better presentations, practice makes perfect. So here there are 9 presentation styles that you can try out to take your skills to new heights.

Presentation Design Styles

You might think that presentation design is a secondary element in a presentation. After all, the speaker’s ability to convey the information is what makes the presentation a success or a fail. While this is true, there is much more than presentation design contributes. The presentation’s design can tell the audience an important message about the business or the speaker. Design can be the difference between an incredible presentation and a terrible one.

Over the years, PowerPoint has gained something of a bad reputation. This is precisely because of bad presentation design. All-white template presentations, too much text on the slides, clashing colors… All of these are presentation design characteristics that can drive the audience into the “Death by PowerPoint” syndrome.

PowerPoint is supposed to be a visual aid to complement your presentation. The problem is, in many cases, the PowerPoint is competing with the speaker, rather than complementing him. Slides with too much text, or even just complete sentences can make the audience feel like they’re going through everything two times. Bullet points can work fine as a summary at the end of a presentation. But when every single slide is filled with bullet points, it is not only boring, but it also spoils your presentation’s intrigue. Your audience will be more focused on reading al the following points that actually listening to what you’re saying about your current topic.

There are many elements that can make your presentation a distraction rather than an aid. Check out these bad PowerPoint examples that you should avoid at all costs . But in any case, a good (or bad) presentation design can really make a difference. These 4 presentation design styles can help you when you’re planning your next presentation.

-Minimalist Presentation Design

Minimalist started as an art movement in the second half of the 20th century. Since then, it has expanded to different areas, like literature, architecture, and even as a lifestyle . So why not use it as a presentation style too?

It’s hard to define minimalism in just a few words, but it can be summarized in the “less is more” philosophy. Usually, we think that the more complex and detailed something is, the more time it has been invested in it, meaning that it is more valuable. Minimalism goes against this idea. This style is all about cleanliness and effectiveness. Why use 5 different words when you can say exactly the same with one?

One of the most basic characteristics is the use of negative space. Sometimes we tend to feel the need to fill every single space with something. It’s not uncommon to feel that, otherwise, it’ll look to “empty” or too “simple”. Minimalism shows us that this is not always true. On the contrary, having just one element that contrasts with the background will help our audience to focus better on it. And even if it looks simple, that it’s its beauty!

Minimalism may look simple, but it’s actually not easy to achieve. It demands that you know clearly what are the most important elements that you have to showcase, and which ones you can dispense of. This is exactly why it’s such a great style for presentations. Not only it helps your audience focus better on what you wish them to, but it also helps you organize and think twice your own presentation while you’re designing it.

-Takahashi Presentation Style

In some way, the Takahashi presentation style is similar to the minimalism. However, it has its own characteristics that make it worth it to talk into more detail about it. It was created by Masayoshi Takahashi, hence its name. His presentation style is based on the idea of having just word-based slides, instead of pictures or graphs. Takahashi presentations usually have few words on each slide, with very big characters, like a headline.

lldecade2012 from masayoshi takahashi

Takahashi even makes his presentations with black text among a white background, to take simplicity to the extreme. He suggests that this way, the audience can understand better and faster. The trick is to ask yourself: if I have to summarize this slide in just one word, what should it be?

Obviously, this presentation style also demands a very specific way to speak in public. Takahashi created this design precisely so people can start focusing more on the presenter, not in the PowerPoint. But the design is a vital part of this style, so it made sense to put it right next to minimalism. Like this last presentation style, Takahashi presentations demand that you think through and through your presentations and what exactly are you trying to convey.

This presentation style demands a lot of confidence in the speaker, but when it works, it works! Are you daring enough to try to make your own Takahashi presentation?

-Colorful/Playful Presentation Styles

On the complete opposite side of minimalism, there is the Colorful presentation style. Sometimes, the key to making a presentation more easy to digest goes through the design style too. You can make a presentation funny and easy-going as a speaker, but if the presentation is all black and white bullet points, it’ll still be difficult to keep the audience’s attention. Having an eye-catching, colorful presentation certainly helps.

Here at 24Slides, our designers work with the style they call “ playful ”. It’s defined in contraposition to their other two styles, corporate and creative. These last two are more serious and business-like. The Playful style, on the other hand, uses bright colors and customized illustrations to catch the audience’s attention. The “playful” layout is also an essential part of this presentation style. The key is to present the information in new, innovative ways that will make the audience feeling like it’s the first presentation of its kind, instead of “just another boring report”.

Doing a playful presentation may be a little bit hard if you’re not an experienced designer. But you can still add elements of this presentation style, like for example color . Many people are afraid to use colors, thinking it will look unprofessional, or eye-straining. But they are many online tools to make sure your color scheme looks clean, instead of colors clashing with each other. Session College’s Color Calculator , for example, is great to make customized color palettes.

If it proved to be too much effort for you, however, or you just one a presentation with professional illustrations and icons, you can always contact our designers at 24Slides . They’ll be more than happy to help you create a beautiful playful-style presentation (or in any presentation style really).

-Jump and other non-traditional outlines

Want to make a more interactive PowerPoint presentation? One of the main criticisms of PowerPoint is that it’s too linear, too rigid. If you want to go back and forth from different topics, you’ll be forced to go through all the previous slides until you find the one you were looking for. This is one of the main plus points of Prezi . But very few people know you can make something very similar with PowerPoint.

You can jump from a slide to another with the use of internal hyperlinks . All you need to do is to select what you want to be the trigger, and then select the option Insert ribbon > Links > Link. Then, in the “Insert Hyperlink” window that will pop-up, choose the option of “Place in This Document”, and choose your destination slide. It’s not difficult at all when you get the hang of it, though it can be time consuming. It also demands that you have a very good knowledge of your own presentation. You need to know from where slide you can jump to which. But it can certainly give a different look to an otherwise plain presentation.

Another option for designing non-traditional PowerPoint is to use the new features Microsoft Office has added. Zoom and Morph are great features to give your PowerPoint a completely different feel. Add-ins like PowerPointLabs also give you a wide range of options to make your presentations feel less like a PowerPoint and more like an interactive video. These options will certainly keep your audience’s attention!

Presentation styles

Aside from the presentation design styles, there are also certain techniques you can use to improve your skills when talking in public. Speaking in a monotone tone, or speaking too fast or too slow, fidgeting… all these are elements that can affect the audience reacts to your presentation. But really good speakers also make sure that they have a certain tone or “style” when presenting. This gives a unified feel to the whole presentation.

Here I’ve divided presentation styles according to the speaker’s objective. The first thing to do when planning a presentation is to ask yourself: what am I trying to achieve with this presentation? Am I trying to sell something? To inform my audience about a certain topic? Am I trying to inspire them to do something or change something?

Whichever objective you pick, the first and foremost point of all of them is to make your audience care about what you’re talking about. Once you know what exactly you want to accomplish with your presentation, it’s easier to think how to make them care about it. For example, if you’re trying to sell something, you need to make them care about the product. Make your audience care about what they’re losing without it, what could they accomplish with it.

Here you’ll find 3 presentation styles that can help you make your audience care more.

– Storytelling

Storytelling is actually more of a resource than a presentation style. But it’s worth mentioning since it’s such a great way to make your audience care about your presentation. You can mix storytelling with any of the following presentation styles, and it will give them the extra push to really believe in what you’re selling.

Storytelling is great because it invites your audience to empathize with what you’re presenting. Abstract thinking and general facts are difficult for people to relate to. You may say something like “extreme poverty affects almost 10% of the global population”. While this might be shocking, it’s still just a number. With storytelling, you put a face to the cold, hard facts. You present your audience with someone who is experiencing extreme poverty, what does this mean for this person, how do they live. I’ll assure that it will stay in your audience’s minds way longer than just a number.

TED Talks are a great example of this technique. Whether they’re presenting an inspiring case, a new scientific discovery, or a business skill you should have, they are all grounded in personal experiences. This allows the audience to really see how individual lives are impacted and empathize with them. TED Talks also has a great article on why storytelling is such a powerful too l.

If you want to know more about how to incorporate the storytelling technique to your presentations, you should definitely take a look at the 7 essential storytelling techniques for presentations .

– Data/Statistician

There is the preconception that data-driven presentations are always boring. This is certainly true in many cases. After all, hearing a long list of numbers and percentages is not particularly fun. Plus, it’s probably completely useless. Most people won’t remember even one of all those numbers you threw after the presentation has just ended. In this type of presentation, it is important that you showcase what all this data means .

Just like with storytelling, numbers are just numbers. You need to anchor that data in something more concrete. To make your audience care, you need to show what is behind the data, and how it might affect them. Another great technique is to relate their work with the data you’re showing. How did the team’s work impact in these statistics? Giving credit where credit is due is not only fair but also an incredibly useful tool.

In this presentation style, the way you showcase your data is vital. Just talking about the numbers is hard to understand and to process. Graphs, charts, and diagrams are popular because of a reason: they are effective. Seen data in a visual way makes it so much more easy to understand and digest.

– Pecha Kucha

Finally, we have the Pecha Kucha presentation style. While this one is in a way connected to the “storytelling” presentation style, it certainly deserves its own section due to its unique setup. Pecha Kucha is also called the 20×20 presentation. Architects Astrid Klein and Mark Dytham created this presentation style in 2003, and it has gotten a huge following ever since. While this one might not apply to every single presentation out there, it’s a great option to have around.

Pecha Kucha presentations consist of 20 images. Each of these has exactly 20 seconds, and they should transition automatically. This way, the speaker won’t have the temptation of staying in one for too long. Because of all this, Pecha Kucha is a highly visual, concise presentation style. As you can probably imagine, It is a really hard presentation style to use. It demands you know your presentation as the back of your hand, and to know very well what are you planning on saying on each slide. But precisely because of that, if it’s done well, it really works. It combines the charm of casual smalltalk (“pecha kucha” actually means chit-chat after all), with precision and conciseness.

It’s certainly not the presentation style to use for a sales report, but mixed with the storytelling technique, it can work wonders.

Designing presentations is hard work

You may be thinking “This is way too much work”, and it is sadly true. Doing presentations is not easy. It’s up to you to step up your game and improve your speaking abilities so you can connect better with your audience. However, there is one thing we can help you with and that is presentation design . Our team of designers here at 24Slides will make sure your presentation look the best, while you focus on yourself. You can pick whichever presentation style you think will fit best, and the designers will take care of it!

Create professional presentations online

Other people also read

6 Presentation Styles of Famous Presenters

How to create and deliver a powerful presentation introducti...

The seven worst presentations of all time and why they went ...

Like what you're reading?

Presentation design guide: tips, examples, and templates

Get your team on prezi – watch this on demand video.

Anete Ezera January 09, 2023

Presentation design defines how your content will be received and remembered. It’s responsible for that crucial first impression and sets the tone for your presentation before you’ve even introduced the topic . It’s also what holds your presentation together and guides the viewer through it. That’s why visually appealing, easily understandable, and memorable presentation design is what you should be striving for. But how can you create a visually striking presentation without an eye for design? Creating a visually appealing presentation can be challenging without prior knowledge of design or helpful tools. 

With this presentation design guide accompanied by Prezi presentation examples , templates , and AI functionalities , you’ll have no problem creating stunning and impactful presentations that’ll wow your audience.

In this guide, we’ll start by looking at the basics of presentation design. We’ll provide a simple guide on creating a presentation from scratch and offer helpful tips for different presentation types . In addition, you’ll discover how to organize information into a logical order and present it in a way that resonates with listeners. Finally, we’ll share tips and tricks to create an eye-catching presentation, and showcase some great presentation examples and templates you can get inspired by!

With our comprehensive guide to the best presentation design techniques, you’ll be able to develop an engaging and professional presentation that gets results!

What is presentation design?

Presentation design encompasses a variety of elements that make up the overall feel and look of the presentation. It’s a combination of certain elements, like text, font, color, background, imagery, and animations. 

Presentation design focuses on finding ways to make the presentation more visually appealing and easy to process, as it is often an important tool for communicating a message. It involves using design principles like color, hierarchy, white space, contrast, and visual flow to create an effective communication piece.

Creating an effective presentation design is important for delivering your message efficiently and leaving a memorable impact on your audience. Most of all, you want your presentation design to support your topic and make it easier to understand and digest. A great presentation design guides the viewer through your presentation and highlights its essential aspects. 

If you’re interested in learning more about presentation design and its best practices , watch the following video and get practical insights on designing your next presentation:

Types of presentations

When creating a presentation design, you have to keep in mind several types of presentations that shape the initial design you want to have. Depending on your presentation type, you’ll want to match it with a fitting presentation design.

1. Informative

An informative presentation provides the audience with facts and data to educate them on a certain subject matter. This could be done through visual aids such as graphs, diagrams, and charts. In an informative presentation, you want to highlight data visualizations and make them more engaging with interactive features or animations. On Prezi Design, you can create different engaging data visualizations from line charts to interactive maps to showcase your data.

2. Instructive

Instructive presentations teach the audience something new. Whether it’s about science, business strategies, or culture, this type of presentation is meant to help people gain knowledge and understand a topic better. 

With a focus on transmitting knowledge, your presentation design should incorporate a variety of visuals and easy-to-understand data visualizations. Most people are visual learners, so you’ll benefit from swapping text-based slides for more visually rich content.

3. Motivational

Motivational presentations try to inspire the audience by giving examples of successful projects, stories, or experiences. This type of presentation is often used in marketing or promotional events because it seeks to get the audience inspired and engaged with a product or service. That’s why the presentation design needs to capture and hold the attention of your audience using a variety of animations and visuals. Go beyond plain images – include videos for a more immersive experience.

4. Persuasive

Persuasive presentations are designed to sway an audience with arguments that lead to an actionable decision (i.e., buy the product). Audiences learn facts and figures relevant to the point being made and explore possible solutions based on evidence provided during the speech or presentation.

In a persuasive presentation design, you need to capture your audience’s attention right away with compelling statistics wrapped up in interactive and engaging data visualizations. Also, the design needs to look and feel dynamic with smooth transitions and fitting visuals, like images, stickers, and GIFs.

To learn more about different types of presentations and how to structure them accordingly, read our article on presentation types .

How to design a presentation

When you first open a blank presentation page, you might need some inspiration to start creating your design. For this reason, we created a simple guide that’ll help you make your own presentation from scratch without headaches.

1. Opt for a motion-based presentation

You can make an outstanding presentation using Prezi Present, a software program that lets you create interactive presentations that capture your viewer’s attention. Prezi’s zooming feature allows you to add movement to your presentation and create smooth transitions. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, so your presentation feels more like a conversation than a speech. A motion-based presentation will elevate your content and ideas, and make it a much more engaging viewing experience for your audience.

Watch this video to learn how to make a Prezi presentation:

2. Create a structure & start writing content

Confidence is key in presenting. You can feel more confident going into your presentation if you structure your thoughts and plan what you will say. To do that, first, choose the purpose of your presentation before you structure it. There are four main types of presentations: informative, instructive, motivational, and persuasive. Think about the end goal of your presentation – what do you want your audience to do when you finish your presentation – and structure it accordingly.

Next, start writing the content of your presentation (script). We recommend using a storytelling framework, which will enable you to present a conflict and show what could be possible. In addition to creating compelling narratives for persuasive presentations, this framework is also effective for other types of presentations.

Tip: Keep your audience in mind. If you’re presenting a data-driven report to someone new to the field or from a different department, don’t use a lot of technical jargon if you don’t know their knowledge base and/or point of view.

3. Research & analyze 

Knowing your topic inside and out will make you feel more confident going into your presentation. That’s why it’s important to take the time to understand your topic fully. In return, you’ll be able to answer questions on the fly and get yourself back on track even if you forget what you were going to say when presenting. In case you have extra time at the end of your presentation, you can also provide more information for your audience and really showcase your expertise. For comprehensive research, turn to the internet, and library, and reach out to experts if possible.

4. Get to design

Keeping your audience engaged and interested in your topic depends on the design of your presentation.

Now that you’ve done your research and have a proper presentation structure in place, it’s time to visualize it.

4.1. Presentation design layout

What you want to do is use your presentation structure as a presentation design layout. Apply the structure to how you want to tell your story and think about how each point will lead to the next one. Now you can either choose to use one of Prezi’s pre-designed templates that resemble your presentation structure the most or start to add topics on your canvas as you go. 

Tip: When adding content, visualize the relation between topics by using visual hierarchy – hide smaller topics within larger themes or use the zooming feature to zoom in and out of supplementary topics or details that connect to the larger story you’re telling.

4.2. Color scheme

Now it’s time to choose your color scheme to give a certain look and feel to your presentation. Make sure to use contrasting colors to clearly separate text from the background, and use a maximum of 2 to 3 dominating colors to avoid an overwhelming presentation design.

4.2. Content (visuals + text)

Add content that you want to highlight in your presentation. Select from a wide range of images, stickers, GIFs, videos, data visualizations, and more from the content library, or upload your own. To provide more context, add short-format text, like bullet points or headlines that spotlight the major themes, topics, and ideas in your presentation. 

Also, here you’ll want to make a final decision on your font choice. Select a font that’s easy to read and goes well with your brand and topic.

Tip: Be careful not to turn your presentation into a script. Only display text that holds significant value – expand on the ideas when presenting. 

4.3. Transitions

Last but not least, bring your presentation design to life by adding smooth, attractive, and engaging transitions that take the viewer from one topic to another without disrupting the narrative. 

On Prezi, you can choose from a range of transitions that take you into the story world and provide an immersive presentation experience for your audience.

5. Practice your delivery 

Even with a great presentation design, how you deliver it is crucial in leaving an impression. Practice your presentation’s timing to become familiar with the rhythm and pace. It might help to record yourself to pinpoint areas for enhancement. Practicing in front of a friend or family member can also offer insights. Keep in mind the more you rehearse, the more self-assured and at ease you’ll be when giving the presentation.

6. Engage your audience 

Engaging with your audience can enhance the impact of your presentation. You could prompt discussions, invite participation, or incorporate features such as surveys or puzzles. For instance, when introducing a marketing plan you could kick off with a survey to assess how well the audience grasps the subject. This boosts interactivity in your presentation and also fosters a connection with your listeners and sustains their interest throughout.

7. Use storytelling techniques

Using stories can be a way to captivate your audience and ensure that your message sticks with them. When creating a presentation, consider incorporating a narrative structure that incorporates a beginning, middle, and end. For example, when outlining a business strategy, kick off with a story that highlights a challenge in need of resolution. Then delve into your proposed solution before illustrating the results that can be achieved. This storytelling approach can foster a connection with your audience and enhance their grasp of the main ideas you’re conveying.

8. Prepare for technical difficulties

It’s common to encounter glitches, so being ready is key. Make sure you have a strategy in place if things go south during your presentation. For instance, store your presentation on devices like a USB drive and online storage, and keep hard copies of important slides handy. Also, get acquainted with the equipment and software you’ll use for the presentation. Planning ahead for any issues can help you navigate them smoothly and maintain the flow of your presentation.

9. Include high-quality visuals

Good visuals play a role in the success of your presentation. Incorporate top-notch pictures, graphics,3 and videos to ensure your slides are visually captivating and interesting. Steer clear of using low-quality images that may come off as pixelated and amateurish. When presenting data, think about using charts or infographics to present the information clearly. Prezi provides access to a selection of high-quality visuals that can elevate the design impact of your presentation.

10. Be unique

It’s crucial to make sure your design is original to set yourself apart from the crowd. If you’re a student, aim to craft a presentation that showcases your flair and avoid imitating others. This approach helps you differentiate yourself and ensures that your work is more memorable. In the business field, make sure that your design elements, such as colors, fonts, and overall aesthetics are different from those used by similar companies. Steer clear of templates that might give your presentation a generic feel. By developing a unique design, you establish your identity and leave a lasting impact on your audience.

For more practical tips read our article on how to make a presentation . 

Presentation design tips

When it comes to presentations, design is key. A well-designed presentation can communicate your ideas clearly and engage your audience, while a poorly designed one can do the opposite.

To ensure your presentation is designed for success, note the following presentation design tips that’ll help you design better presentations that wow your audience.

1. Keep it simple

Too many elements on a slide can be overwhelming and distract from your message. While you want your content to be visually compelling, don’t let the design of the presentation get in the way of communicating your ideas. Presentation design elements need to elevate your message instead of overshadowing it. 

2. Use contrasting text colors

Draw attention to important points with contrasted text colors. Instead of using bold or italics, use a contrasting color in your chosen palette to emphasize the text.

3. Be clear and concise

Avoid writing long paragraphs that are difficult to read. Limit paragraphs and sections of text for optimum readability.

4. Make sure your slide deck is visually appealing

Use high-quality images and graphics, and limit the use of text to only the most important information. For engaging and diverse visuals, go to Prezi’s content library and discover a wide range of stock images, GIFs, stickers, and more.

5. Pay attention to detail

Small details like font choice and alignments can make a big difference in how professional and polished your presentation looks. Make sure to pay attention to image and text size, image alignment with text, font choice, background color, and more details that create the overall look of your presentation.

6. Use templates sparingly

While templates can help create a consistent look for your slides, overusing them can make your presentation look generic and boring. Use them for inspiration but don’t be afraid to mix things up with some custom designs as well. 

7. Design for clarity

Create a presentation layout that is easy to use and navigate, with clear labels and instructions. This is important for ensuring people can find the information they need quickly and easily if you end up sharing your presentation with others.

8. Opt for a conversational presentation design

Conversational presenting allows you to adjust your presentation on the fly to make it more relevant and engaging. Create a map-like arrangement that’ll encourage you to move through your presentation at your own pace. With a map-like design, each presentation will be customized to match different audiences’ needs. This can be helpful for people who have different levels of expertise or knowledge about the subject matter.

9. Be consistent 

Design consistency holds your presentation together and makes it easy to read and navigate. Create consistency by repeating colors, fonts, and design elements that clearly distinguish your presentation from others.

10. Have context in mind

A great presentation design is always dependent on the context. Your audience and objective influence everything from color scheme to fonts and use of imagery. Make sure to always have your audience in mind when designing your presentations.

11. Use white space effectively

In slide design, whitespace, also known as negative space, refers to the areas surrounding elements. It plays a role in decluttering your slides, enhancing readability, and directing focus towards content. Utilizing whitespace results in a sophisticated appearance for your slides. Remember, simplicity is key – avoid overwhelming your audience with information on each slide.

12. Incorporate visual hierarchy

When it comes to visuals, the key is to organize elements in a manner that naturally directs the viewer’s attention towards the crucial parts of the presentation. Utilize variations in size, color, and positioning to establish a flow for the viewer to navigate through. For instance, opt for fonts to highlight headings, colors for significant points, and position essential elements at the top of the slide. These tactics aid in ensuring that your audience grasps the ideas promptly and effortlessly.

For more presentation tips, read the Q&A with presentation design experts and get valuable insights on visual storytelling.

Make the presentation design process easier by pairing up with Prezi AI 

Presentation design may not come naturally to everyone, and time constraints often limit our ability to dedicate hours to perfecting our designs. Enter Prezi AI , a tool that streamlines the presentation design process enabling users to prioritize content over appeal. Let’s explore some ways in which Prezi AI can elevate your presentation design.

• Template suggestions: Prezi AI provides a range of crafted templates that are customized to match your presentation’s theme, guaranteeing that your slides have a unified appearance with minimal hassle.
• Smart formatting: When using Prezi AI , your text and images will be formatted automatically, eliminating the need for layout adjustments. This results in a professional appearance without the hassle.
• Design consistency: Prezi AI ensures that your presentation maintains a design by keeping color schemes and fonts consistent, eliminating the need to fret over discrepancies.
• Image and media integration: Enhance the appeal and engagement of your slides by adding relevant images, videos, and graphics with the help of Prezi AI smart media recommendations.
• Customizable animations: Enhance your slides with custom animations using Prezi AI to create transitions and captivate your audience. These dynamic animations can emphasize points and ensure a smooth flow throughout your presentation.

Using Prezi AI allows you to simplify the design process and craft appealing presentations, even if you lack time or design skills.

Presentation templates

Creating a presentation from scratch isn’t easy. Sometimes, it’s better to start with a template and dedicate your time to the presentation’s content. To make your life easier, here are 10 useful and stunning presentation templates that score in design and engagement. If you want to start creating with any of the following templates, simply go to our Prezi presentation template gallery , select your template, and start creating! Also, you can get inspired by the top Prezi presentations , curated by our editors. There you can discover presentation examples for a wide range of topics, and get motivated to create your own. 

Business meeting presentation

The work desk presentation templates have a simple and clean design, perfectly made for a team or business meeting. With all the topics visible from the start, everyone will be on the same page about what you’re going to cover in the presentation. If you want, you can add or remove topics as well as edit the visuals and color scheme to match your needs.

Small business presentation

This template is great for an introductory meeting or pitch, where you have to summarize what you or your business does in a few, highly engaging slides. The interactive layout allows you to choose what topic bubble you’re going to select next, so instead of a one-way interaction, you can have a conversation and ask your audience what exactly they’re interested in knowing about your company.

Mindfulness at work presentation

How can you capture employees’ attention to explain important company values or practices? This engaging presentation template will help you do just that. With a wide range of impactful visuals, this presentation design helps you communicate your ideas more effectively. 

Business review template

Make your next quarterly business review memorable with this vibrant business presentation template. With eye-capturing visuals and an engaging layout, you’ll communicate important stats and hold everyone’s attention until the end.

History timeline template

With black-and-white sketches of the Colosseum in the background, this timeline template makes history come alive. The displayed time periods provide an overview that’ll help your audience to grasp the bigger picture. After, you can go into detail about each time frame and event.

Storytelling presentation template

Share stories about your business that make a lasting impact with this stunning, customizable presentation template. To showcase each story, use the zooming feature and choose to tell your stories in whatever order you want.

Design concept exploration template

Not all meetings happen in person nowadays. To keep that face-to-face interaction even when presenting online, choose from a variety of Prezi Video templates or simply import your already-existing Prezi template into Prezi Video for remote meetings. This professional-looking Prezi Video template helps you set the tone for your meeting, making your designs stand out. 

Employee perks and benefits video template

You can use the employee benefits video template to pitch potential job candidates the perks of working in your company. The Prezi Video template allows you to keep a face-to-face connection with potential job candidates while interviewing them remotely.

Sales plan presentation template

Using a clear metaphor that everyone can relate to, this football-inspired sales plan presentation template communicates a sense of team unity and strategy. You can customize this Prezi business presentation template with your brand colors and content.

Flashcard template

How can you engage students in an online classroom? This and many other Prezi Video templates will help you create interactive and highly engaging lessons. Using the flashcard template, you can quiz your students, review vocabulary, and gamify learning.

Great presentation design examples

If you’re still looking for presentation design ideas, check out the following Prezi presentations made by our creative users.

Social media presentation

This presentation is a great example of visual storytelling. The use of visual hierarchy and spatial relationships creates a unique viewing experience and makes it easier to understand how one topic or point is related to another. Also, images provide an engaging and visually appealing experience.

Leadership books presentation

Do you want to share your learnings? This interactive presentation offers great insights in an entertaining and visually compelling way. Instead of compiling leadership books in a slide-based presentation, the creator has illustrated each book and added a zooming feature that allows you to peek inside of each book’s content.

Remote workforce presentation

This is a visually rich and engaging presentation example that offers an interactive experience for the viewer. A noteworthy aspect of this presentation design is its color consistency and matching visual elements.

A presentation about the teenage brain 

Another great presentation design example that stands out is an engaging viewing experience. The zooming feature allows the user to dive into each topic and choose what subject to view first. It’s a great example of an educational presentation that holds the students’ attention with impactful visuals and compelling transitions.

Remote work policy presentation

This presentation design stands out with its visually rich content. It depicts exactly what the presentation is about and uses the illustrated window frames in the background image as topic placements. This type of presentation design simplifies complex concepts and makes it easier for the viewer to understand and digest the information.

Everyone can create visually appealing presentations with the right tools and knowledge. With the presentation design tips, templates, and examples, you’re equipped to make your next presentation a success. If you’re new to Prezi, we encourage you to discover everything it has to offer. With this presentation design guide and Prezi, we hope you’ll get inspired to create meaningful, engaging, and memorable content for your audience!

Give your team the tools they need to engage

Like what you’re reading join the mailing list..

• Prezi for Teams
• Top Presentations

🎁 Disc. 25% off for sevice special on Before Holiday Program Today! 🎁

#startwithpower

Our designers just create something for you. Show your love with downloading their works for free.

• Presentation Skill

Top 10 Different Types of Presentation Styles: Which to Choose?

Guest Writer

• Published on December 1, 2022

Table of Contents

You’re about to give a presentation, but you need to figure out the best presentation style to give to your audience. There are many different types of presentation styles to choose from. How do you know which one is right for your specific situation?

This article will describe the most popular types of presentations and give you a brief overview of each, so you know which type of presentation is best for you based on the context and your target audience.

This should help you make a more informed decision about which style is best for your needs so that you can deliver it the most effectively. Let’s get started!

What are the different types of presentation styles?

There are many different presentation styles, and the best style for any given situation depends on the purpose of the presentation and the audience that will be viewing it.

For example, a scientific presentation might use data visualizations to communicate complex information, while a sales presentation might focus on delivering an engaging and persuasive speech. Other presentation styles include using props or demonstrating products, giving a TED-style talk, or using PowerPoint slides . Ultimately, the goal is to choose a style that will best help you achieve your desired outcome.

In this article, we will start by discussing the broader presentation types, such as seminars, meetings, and training sessions, and move on to more specific presentation types, like informative presentations, persuasive presentations, sales presentations, etc.

Here are the top types of presentation styles:

Training Sessions

Informative presentation, persuasive presentation, sales presentation, motivational presentation, business presentation, instructive presentation, elevator pitch.

We’ll end with how you can deliver your presentation: orally, visually, or remotely.

A seminar is a small, informal class typically conducted by a university professor to allow for personalized instruction and student interaction. Seminars often focus on discussions of scholarly articles or papers, and students are often expected to prepare for the session by reading the assigned material.

The intimate size of seminars allows for a more in-depth exploration of the topic than would be possible in a large lecture class. The format also encourages student participation and debate.

Seminars can be an excellent way to learn about a particular subject and develop critical thinking skills.

A meeting is a gathering of people assembled to achieve a common goal through discussion and deliberation. Meetings can be conducted in person or remotely and involve many people. The size and structure of a meeting will vary depending on its purpose, but all meetings typically involve some form of discussion or information sharing.

The participants in a meeting may share their ideas and opinions, debate various topics, or make decisions about a course of action.

To be effective, meetings typically require some level of planning and organization. This can include setting a schedule or appointing a leader.

By planning and preparing for a meeting properly , its participants can ensure that it is productive and efficient.

A training session is a time for employees to learn or improve new skills. Training can take many forms, but it typically involves some combination of lectures, group activities, and hands-on practice. The goal of a training session is to help employees be better equipped to do their jobs and to improve the overall quality of the workplace.

To be effective, training must be tailored to the needs of the individual employees and the specific demands of their jobs. An effective training program will also include regular follow-up and assessment to ensure that employees retain what they have learned.

Businesses can improve employee morale, strengthen retention rates, and boost productivity by investing in employee training.

An informative presentation is a presentation that provides information about a particular subject. An informative presentation aims to educate the audience about a specific topic.

It is essential to be clear and concise when giving an informative presentation . The presentation should be well-organized and easy to follow.

It is also essential to use reliable sources of information and provide citations. Informative presentations can be given in various formats, such as PowerPoint presentations, lectures, or speeches.

Regardless of the format, the goal is always to provide the audience with accurate and up-to-date information.

A persuasive presentation is a speech to convince the audience to accept a particular point of view or take a specific action. The goal of persuasive presentations is to change the audience’s beliefs, attitudes, or behaviors.

To be effective, persuasive presentations must be well-researched and carefully planned. The speaker must be clear and concise and address any objections the audience may have.

Persuasiveness will also often depend on the delivery of the presentation, as passionate and charismatic speakers are more likely to win over an audience than those who are dry or monotone.

A successful persuasive presentation can be the difference between winning over a new customer or losing a sale.

A sales presentation is a formal meeting between a potential buyer and a seller in which the seller presents their product or service to convince the buyer to make a purchase. Sales presentations can take many forms, from highly scripted and rehearsed pitches to more informal conversations.

Regardless of the format, the best sales presentations have some aspects in common. These include:

• An engaging opening
• A detailed overview of the product or service
• A demonstration of how the product or service can benefit the buyer
• A clear call-to-action

With these elements in place, a sales presentation can be an effective way to close a deal.

A motivational presentation is a speech or presentation given to motivate the audience to take action. The speaker typically uses stories, analogies, and personal experiences to inspire the audience and encourage them to pursue their goals.

Well-crafted motivational presentations can be an excellent way to boost morale, build team spirit, and promote positive change. However, it is essential to ensure that the content is appropriate for the audience and that the delivery is dynamic and engaging. Otherwise, the presentation may fail to achieve its intended purpose.

A business presentation is an event where businesses discuss essential topics related to their work. Plus, business presentations typically involve a large audience and may be held in person or virtually.

This types of presentation often include PowerPoint presentations and other visual aids and may involve guest speakers’ speeches. Business presentations allow businesses to share information with their employees, customers, and other interested parties.

They can also be used to promote new products or services or to unveil new initiatives. Business presentations can be an effective way to communicate complex information concisely and engagingly.

In the business world, the correct presentation style can make a massive difference in the success of a project or initiative. By understanding the different presentation styles and when to use them, people can ensure that their presentations are effective and engaging.

An instructive presentation is a type of presentation that is designed to teach its audience something new. Unlike a traditional presentation, which may provide information or entertain its audience, an instructive presentation is focused on delivering instructional content.

This can include anything from teaching a new skill to offering tips and tricks for using a particular product. When giving instructive presentations, it is essential to identify the goals and objectives of the instruction. This will help to ensure that the audience walks away with the desired knowledge or skill.

Additionally, it is essential to use clear and concise language, as well as visual aids such as diagrams, charts, and images, to effectively communicate the instruction.

With careful planning and execution, instructive presentations can be an excellent way to educate an audience on various topics.

An elevator pitch is a brief, persuasive speech you use to sell yourself, your product, or your company. You make an elevator pitch when you want to convince someone to invest in your idea, give you a job, or buy your product. 

The name “elevator pitch” comes from the idea that you should be able to explain your idea in the time it takes to ride an elevator (about 30 seconds). An elevator pitch is sometimes called an “elevator speech” or an “elevator statement.” 

A good elevator pitch is clear, concise, and engaging. It should explain what you do, why it’s valuable, and who it’s for. An effective elevator pitch will make the listener want to hear more about your product or idea. 

You might use an elevator pitch in a job interview, meet someone at a networking event, or pitch your product to a potential investor. An elevator pitch is not just for entrepreneurs– anyone who wants to sell an idea can benefit from having a good elevator speech.

How can you deliver a presentation?

You can deliver a presentation in three main ways: orally, visually, or remotely.

Oral Presentation

An oral presentation is a type of presentation in which the presenter speaks to an audience without visual aids such as slides. Oral presentations can be used to present information, share ideas, or give a persuasive speech.

When giving an oral presentation, it is essential to be well-prepared and to practice beforehand. This will help ensure that the presentation flows smoothly and that the audience understands the presented information.

Additionally, it is crucial to be aware of body language and tone of voice to engage the audience and deliver a successful presentation.

Visual Presentation

A visual presentation is a presentation that uses visuals to communicate information. These visuals can include:

• Infographics

The aim of a visual presentation is to make the information easier to understand and remember. Our brains are hardwired to respond to visuals, so using them in presentations can effectively engage your audience and get your point across.

When done well, visual presentations can be incredibly powerful tools for conveying information. However, it’s important to use visuals wisely. Overloading your slides with text or using low-quality images can make your presentation confusing and less effective. Make sure you choose the right font that has high readability and use images sparingly, so people don’t get too distracted and miss the point of your presentation.

If you plan to use visuals in your next presentation, choose them carefully and use them sparingly. With some thought and creativity, you can create a visual presentation that will engage and inform your audience.

Remote Presentation

A remote presentation is a presentation that is given over the internet, typically using video conferencing software . This type of presentation has several advantages over in-person presentations, including reaching a wider audience and saving time and money by avoiding travel.

Additionally, remote presentations can be recorded and shared, allowing viewers to watch the presentation at their convenience. While there are many benefits to giving a remote presentation, there are challenges, such as ensuring that everyone can hear and see the presentation.

With careful planning and execution, however, a remote presentation can effectively communicate with a large audience.

Now that you’ve read about the different presentation styles, it’s time to choose one. Which style will work best for your audience and your purpose?

Keep in mind that there is no single correct answer – it all depends on what you want to accomplish with your presentation, the context, and the audience you will be presenting to. If possible and appropriate, try using visual aids to convey your message, like PowerPoint.

Armed with this information, you’ll be able to select a style that will help you deliver your message effectively and engage your audience.

Let’s visit RRPicks to  download free PowerPoint templates . But wait, don’t go anywhere and stay here with our  RRGraph Design  Blog  to keep up-to-date on the  best pitch deck template  collections and design advice from our  PowerPoint experts .

Author Bio : Janine Heinrichs is a graphic designer who writes at Janine Designs Daily . Her mission is to show people that the faster and more effective way to become a graphic designer is not by going to school; it’s by being bold and putting your work out into the world. Her work has been featured on popular design sites like Creative Boom.

More Articles

RRGraph Design Signs CSR Partnership, Starting from Poverty Reduction to Land Ecosystems Preservation

RRGraph Design Signs CSR Partnership, Starting from Poverty Reduction to Land Ecosystems Preservation This is …

5 Ways of Using Your Digital Presence to Grow Your Business in 2023

Increasing visibility is among the main aims of businesses in today’s chaotic markets. In this …

Simple Ways to Make Your Office Run Smoother

Running a successful office is no easy feat. With so many moving parts and people …

Reliable place to create PowerPoint slides.

• Testimonial

Marketplace

• All products
• Subcription

Office Address

Simpang L.A. Sucipto Gg. 22A No.85, Malang 65126

+6281 334 783 938 [email protected]

Business Hours

Monday – Saturday 07:00 – 18.00 WIB GMT+9

People Also View

• 30+ Best PowerPoint Template for 2021
• 50+ Best Pitch Deck Template by Top Startups
• How Much Does It Cost for PowerPoint Presentation Services?
• How to be PowerPoint Experts?

© 2021 by RRGraph Design. All rights reserved.

• Terms of Use
• Privacy Policy
• Product Delivery Policy

Join our community

You will receive monthly tips, stories, and exclusive freebies!

• Presentations
• Most Recent
• Infographics
• Data Visualizations
• Forms and Surveys
• Video & Animation
• Case Studies
• Design for Business
• Digital Marketing
• Design Inspiration
• Visual Thinking
• Product Updates
• Visme Webinars
• Artificial Intelligence

Presentation Design: Beginner’s Guide (Tips, Tools & Templates)

Written by: Chloe West

A good presentation doesn’t just rely on presentation design. There’s your public speaking , the ability to connect with your audience and how well you understand your topic.

However that doesn’t mean that presentation design isn’t important. Everything goes hand-in-hand when creating a presentation that will keep your audience engaged and talking about your topic for days to come.

Here's a short selection of 8 presentation design guidelines you can use when you edit, share and download your content with Visme. View them below:

Ready to design a presentation that knocks the audience’s socks off? We’ve put together a beginner’s guide to help you understand the types of presentations, beginner design tips and more.

Let’s dive in.

Table of Contents

Why presentation design is important, what are the different types of presentations.

20 Presentation Design Tips for Beginners

5 Presentation Design Trends to Inspire You

15 presentation templates for various use cases.

A presentation is so much more than a simple stack of slides with text and images on it; or at least, it should be. Especially since creative, colorful visuals are so much more memorable than simple text on a screen.

Presentation design is important because with it, you can envelop your ideas, narrative, visuals, data and statistics all into one place and tell a compelling story that leads your audience to the conclusion you want them to reach. 

When you create a presentation with proper design, you then have the opportunity to share your point of view, grow your business and get your audience to see your vision and hear you loud and clear. 

The sad truth is that many people dread going to presentation meetings because of the long, visually lacking and non-stimulating slideshow designs. 

Although what someone has to say during their presentation might be crucial to the business or even life-changing, a listener might lose all interest simply due to the poor design of the presentation.

Hey marketers! Need to create scroll-stopping visual content fast?

• Transform your visual content with Visme’s easy-to-use content creation platform
• Produce beautiful, effective marketing content quickly even without an extensive design skillset
• Inspire your sales team to create their own content with branded templates for easy customization

Sign up. It’s free.

With proper presentation design, you can tell your story clearly, inspire your audience to take your next steps and have them engaged with what you’re saying all the way through.

Don’t miss a massive business opportunity just because of poor presentation design.

If you have an upcoming presentation but you don’t have the skillset of a professional designer, don’t worry. Just because you aren’t a designer doesn’t mean you can’t have a professional presentation like one.

With a tool like Visme, you can access professionally designed templates that will act as a guide for you to create your next inspiring presentation . Get started today for free.

There are a variety of different types of presentations and reasons that you would need one. Let’s cover the most common types so you know what to expect and when you might want to consider putting together your own presentation.

Type #1: Educational Presentations

There are a lot of reasons you might need to create a presentation for school – giving a book report, presenting an idea, sharing a hypothesis and study results, etc.

Additionally, teachers have to give presentations all the time, and are always looking for ways to create more engaging slides that keep students interested.

To help ensure your presentation is stunning, try using an educational presentation template like the one below.

Type #2: Investor Pitch Decks

This is an incredibly important type of presentation for startups and small businesses. Trying to get funding for your business idea? You’re going to need to create an investor pitch deck .

At Visme, we’ve actually put together the quintessential pitch deck theme with a variety of different slide ideas to help you craft the ideal, completely professional pitch.

Type #3: Webinar Presentations

Webinars are popular online presentations used for lead magnets and generating new sales and sign-ups. These tend to be informational presentations that lead to a sales pitch towards the end.

Here’s a great webinar presentation template you can use to get started with your own.

Type #4: Sales Presentations

A sales presentation or sales pitch deck is a type of presentation you might need to give if you’re pitching a product or service to a potential customer or client.

These often share your company’s unique selling propositions, pricing information, testimonials and the like.

Here’s an interactive sales presentation template you can use to get started.

Type #5: Report Presentations

Oftentimes, you’ll be asked to present a report based on sales and marketing performance, website data, revenue or some other data that your team or supervisors want to learn more about.

This can come in many different forms, like a business report document or even an infographic, but many people also love to give simple report presentations.

Utilize a template like the one below to set the stage for your report data.

Type #6: Keynote Presentations

A keynote presentation is more like a speech that is given in front of a larger audience. Think TED Talks and keynote speakers at conferences and events. While most of the speech is done by the presenter, slides are still helpful for keeping the audience engaged and on track.

A keynote presentation can use a template like the one below, that’s bright and includes only the main points from the presentation.

12 Presentation Design Tips for Beginners

Are you ready to master presentation design? We’ve got 12 easy-to-follow tips to help you create a slide deck that keeps your audience’s attention and has every audience member handing on to every word.

For other tips to help you create and deliver the best presentation possible, become a certified presenter with our free online course.

Let’s dig in.

Ready to create your own presentation in minutes?

• Add your own text, images and more
• Customize colors, fonts and everything else
• Choose from hundreds of slide designs and templates
• Add interactive buttons and animations

Tip #1: Use No More Than 6 Lines of Text

An effective presentation isn’t filled with copy. You won’t be reading straight off your slides, so you want to include only your main points and must-know information on your slides. Your speech fills in the rest.

Not only does this help make your presentation as a whole much more engaging, but it also improves your presentation design.

Take a look at the example below. The minimal text option looks way better than the slide with paragraphs of copy.

Tip #2: Stick to 2-3 Fonts and Colors

Our next tip focuses on your presentation’s typography and color scheme. While it may be exciting to use as many different fonts and colors as possible, design best practices dictate that you should only utilize two or three total.

Your fonts and colors should have jobs, as well.

Choose one font for your headers and another for your body copy. You might work in a third accent font as well.

Your color choices should be similar. Use one or two main colors throughout, then throw in an accent color for good measure. Make sure your colors work well together and help convey the right message.

Not sure why this is so important? Let’s show you an example of what we mean.

The slide on the left has too much going on. With all of those fonts and colors, it looks cluttered, and it’s hard to pay attention to the actual concept the slide is trying to convey.

But on the right, we see a nice mixture of three fonts and three colors, pulling the entire slide design together.

Tip #3: Pay Attention to Visual Hierarchy

One big thing to remember when adding text to your next presentation is visual hierarchy . Essentially, this means that the order someone reads something on your slide should be obvious, based on font size, color or weight.

Take a look at this example below. On the right, it’s easy to read and makes sense. On the left, the visual hierarchy is all out of whack, leaving the reader confused.

Tip #4: Take Advantage of Powerful Visuals

An engaging presentation takes advantage of visual elements. Think stock photos, icons, illustrations, videos, even charts and graphs. All of those can level up your Visme or PowerPoint presentation design.

You want to make sure that your visuals perfectly represent the words on your slides as well. Or, if you have no words on the slide, make sure they perfectly represent the words that you’re saying in your speech.

Visuals should always add to your presentation, rather than take away. But you also want to make sure that each of your slides has some kind of visual representation so you’re not sharing boring words on a slide, like in the example below.

The left slide is dull and boring. Sure, we can read what it says, but do we want to? On the other hand, the slide on the right is engaging, incorporating a high-quality image that visualizes the words on the slide.

Tip #5: Stay Away From Bullet Points

When learning how to create your first presentation using Microsoft PowerPoint way back in elementary school, one of the typical PowerPoint design tips was to use bullet points for each slide’s main points.

Don’t do that.

Any good presentation design tutorial these days will tell you that you should stay away from bullet points as best you can. They’re boring and outdated and there are better ways to showcase your content.

Take a look at the examples below. The left slide is already putting you to sleep. As we can see on the right, the bullet points aren’t necessary. 

It’s more engaging and conversational when the list is laid out in paragraph form, and it doesn’t look like the traditional PowerPoint template that we’ve all come to dread.

Tip #6: Insert a Single Animation Style

Our next tip for creating a memorable presentation is to only use one single animation style throughout the entire slideshow. 

With a presentation tool like Visme, you can easily access custom animation capabilities that make your design elements seem like they’re floating on the slide. However, you don’t want to throw too many different animation styles into a single slide or presentation.

This can overwhelm your viewer and take attention away from your value proposition and the story you’re trying to tell.

Instead, find one animation style that works and stick with it throughout your presentation.

Tip #7: Highlight Key Points

Using shapes, bright fonts, characters pointing to your copy and similar elements is a great way to highlight your key information on each side. 

Not only does this help keep attention on the page, but it makes your design even easier. Take a look at the example below.

Adding the pink rectangle around the page content helps to highlight the point you’re trying to make and allow your audience to more easily understand your message.

Tip #8: Incorporate Data Visualization

Another important presentation design tip is to incorporate data visualization when showcasing numbers and statistics in your slides.

This can be anything from a bar graph or pie chart visualizing different data in a chart or graph all the way to a percentage radial or a pictogram visualizing basic numbers.

Take a look at this example below. Look at how much more engaging the slide with the data widget is. Using design elements like these make both complex and simple numbers and statistics easier to understand and remember.

Tip #9: Keep Your Slide Design Consistent

Our next tip involves your slide design. This goes back to your fonts and colors as well as other design elements like icon styles, lines, shapes and more.

Each slide throughout your presentation should have a similar look and feel. You want to keep the design cohesive so that it’s obvious to your audience that your slides go together and you’re still talking about the same topic.

Take a look at the example below. On the right, we see a stunning, cohesive presentation design; on the left, we see a smorgasbord of colors, fonts and design elements that make no sense whatsoever.

You want your presentation to look like the example on the right.

Tip #10: Break Up Sections

Another pro tip is to break up the different sections of your presentation with section header slides. These can be anything from a blank slide with only a background photo, include a quote, share your new section’s title and more.

Take a look at the variety of section break slides we offer alongside our Modern presentation theme below.

Tip #11: Stick to a Single Transition Style

Your transition is how one slide exits off the screen and the next slide appears. While tools like Visme and PowerPoint offer a variety of transition options, it’s important to remember that simple is best.

With that being said, you only want to utilize one transition style throughout. Find a favorite or at least one you like for this presentation. If you have a few favorites, switch between them for each presentation you give.

Tip #12: Limit A Single Takeaway Per Slide

When creating a clean, crisp and clear slide design, you’ll want to center all your text and visuals around one single takeaway or idea.

If you crowd your slide with multiple main ideas, things look messy and unorganized, thus giving your presentation a poor design.

As you can see in our example below, when there are multiple main ideas and lots of crowded text, your slide will be immediately overwhelming and you’ll lose your crowd almost immediately.

But on the other hand, when you have a single takeaway with a few points to go along with your main idea, your slide is easily digestible and looks sleek.

If your presentation is on the longer spectrum, then it’s good to keep your slides moving and changing constantly as to not bore your crowd. 

Tip #13: Adjust The Size, Weight and Color of Your Font to Emphasize An Idea 

To enhance your presentation design, you need to ensure that each slide has a focal point; a place where the eye is immediately drawn to.

Typically, you want this focal point to be on your main idea. This way, your audience will immediately be guided to what you have to say next and what they can expect.

One way you can manipulate and direct the eye to go where you want it to is by adjusting the size, color and weight of your font, as you can see in our example.

To highlight your main point or the driving force of your statement, you can change the color of a single word or adjust the font weight to bold. 

This will bring your idea to the forefront of your slide design, thus making it your focal point and emphasizing your main idea. 

The opposite of this idea stands true as well. If you have less important ideas that you need to have on your slide to jog your memory, you can use a lighter font-weight or complementary color to the background to make it stand out less.

Tip #14: Keep Your Presentation Notes Separate

The main rule for having a visually appealing presentation design is to keep things simple. This means that the less text you have on the slide, the better.

Your slide should highlight only your main idea, as we mentioned in a previous point, a few supportive statements and visual elements. 

Thus, you should not have your presentation notes written plainly on the slide for all to see. This will make your slide look and feel chaotic for your audience. 

If you are worried that you’ll forget your main idea or supporting arguments, then you can use a presentation presenter like Visme that keeps your presentation notes separate.

This way, you can still rest assured that all the information you need to convey for each slide is stored carefully away and you can quickly access it, without overcrowding your slide and forfeiting beautiful slide design.

Tip #15: Dedicate an Entire Slide to a Crucial Question or Remark

No one likes presentations that are limited to just a few slides, therefore obliging them to stare at the same slide for 10 minutes.

To keep up a pleasant presentation design and pace, and to keep things visually interesting, you can create slides that are dedicated solely to an impactful quote or a crucial question that supports your entire presentation scope.

So while you may be tempted to add all the answers to your question and supportive data to your slide, it may be best to keep things simple and let your statement do just that; make a statement.

Tip #16: Embed Videos to Your Slides

If you have a video to share with your audience, don’t just boringly add the link to it to your slide; embed the video right within your presentation. 

This will bring your slide to life and will make things easier for you as a presenter, so you don’t have to leave your presentation and do the awkward dance of loading your video. 

You can use a presentation tool like Visme to help you create beautiful slides and embed your videos right into them.

Tip #17: Use Negative Space to Your Advantage

Negative space, or white space, is your best friend when it comes to making a visually appealing presentation slide. 

While many times overlooked or seen as a design inconvenience, you can use extra space to actually make your design look ten times better. 

Let me show you an example.

As you can see, by simply decreasing the size of the design elements and without changing anything else, we were able to achieve a more minimal and professional-looking slide.

Make sure that you maintain the same amount of space between elements to create design cohesiveness. 

Tip #18: Use a Contrasted Background to Make Text Jump Out

One common mistake we see in presentation design is the failure to use color contrast to make your text pop.

Many times, the text gets lost or mixed in with the background because of complementary color usage. 

While staying within the grounds of a color palette is a great idea, you want to make sure that you use contrasting backgrounds and font colors in order to get your text to stand out to the reader.

As you can see in our example, when the text has a complementary color to the background, it’s hard to read. But when the text has a contrasting color, it’s appealing to the eye and is easy for the reader to see. 

You can use a design tool like Visme to find professionally chosen, complementary-yet-contrasting color palettes to use for your presentation design.

Tip #19: Use Backgrounds to Bring Depth to A Visual

Why use a plain background when you can use shapes, photos, textures and more? 

If you want to bring some depth to your slide and really get your text and visuals to stand out, you can use high-resolution images or shapes as a background.

As you can see in our example, when you use a simple one-color background, it looks much plainer than if you were to add more to your background.

Do choose a background that matches your slide design, though. If you pick a busy design, you risk overwhelming your viewer and losing their attention.

So make sure you choose a “calm” design if you have a lot of texts and visuals and a more bold design if you have less text and visuals to display.

Tip #20: Use a Presentation Template

Want a presentation design tip that will never go out of style? Start with a template rather than trying to create your own slide deck from scratch!

With a presentation software like Visme, you can start with a stunning presentation template that has been professionally designed by our team of graphic designers.

Browse our presentation template library below.

Presentation Templates

Ecommerce Webinar Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

Technology Presentation

Product Training Interactive Presentation

Work+Biz Pitch Deck - Presentation

Create your presentation View more templates

Sometimes you just need a little inspiration to kick off your presentation design. 

If you want to create a show-stopping and attention-grabbing presentation, then it’s good to know what presentation design trends are in right now.

Here are 5 of the hottest presentation design trends that are popular amongst presenters.

B+W with a Splash of Color

One popular presentation design trend right now is to create your entire presentation in black and white and then to add a single pop of color to each slide. 

Take the presentation below.

Image Source

By using a black and white color palette and using a bold choice of color, you can bring attention where it is needed and create a strong focal point for your viewer.

It’s up to you to decide where, how often and how much color you will use per slide. 

Sometimes you only need to add in a tiny colored shape to bring attention to your slide, and other times you may want to add in two to three large colored visuals to your slide. The choice is completely up to you.

Unexpected Neon Colors

You heard it here first, bold and contrasting neon colors are the way of the future for presentation design.

This design trend is great for product presentation and pitch decks, but not only. You can use this technique to spice up any presentation that you’re worried could be potentially lacking in the speech department. 

Because using neon colors is so unexpected, you can use this technique to grab your viewer’s attention and keep them wanting to see more.

The trick is to not use an overwhelming amount of different neon colors, but instead to choose one or two and use them as accents against a contrasting background.

Monochrome Color Palette

Monochrome color palettes that are used in presentation design are always seen as sleek and professional. 

A monochrome color palette is a single color displayed in different strengths, for example, lighter or darker variants of the color blue. 

One way to use the monochrome color palette technique is to use the darkest color for the background and the lighter variants of the color for the text, visuals and graphic design elements. 

You can also try it the other way around and use the lightest colors for the background and the darkest ones in the foreground. 

Play around with the monochromatic design until you find the perfect fit for your slide.

Isometric Illustrations

If you haven’t noticed already, many companies have been transitioning from a minimal design approach to using isometric illustrations for their branding.

If you want to have a professional-looking presentation design and make a statement to your team, you can use isometric illustrations to achieve that.  

Because isometric illustration design is so versatile, what you choose to present while using this design technique is equally as versatile. 

Isometric illustrations will work perfectly for any type of presentation, from product presentations and corporate presentations to technical presentations and monthly reports.

Simple Minimalism

And finally, a design trend that will likely never go out of style is simple minimalism. 

Just because it’s simple doesn’t mean it isn’t complex. Minimalism has always been show-stopping and that is because of the rule “Less is more.”

For each slide, a good rule of thumb is to convey just enough information for the reader to understand what’s going on and use a neutral color palette. 

Showcase your most important ideas in bold, use modern fonts and your minimal slideshow will have your audience captivated immediately. 

If you’re still hungry to find more presentation design trends, then no worries. We have an entire list of 100+ creative presentation ideas and design trends that we created just for you to draw inspiration from.

Ready to put some of these presentation design tips into action? At Visme, we have hundreds of presentation templates to help you get started. Take a look at these 15 presentation templates for various use cases below.

Template #1: Brand Guidelines Presentation Template

If you have brand guidelines created for your business, one great way to share them with your team and stakeholders is to put together a custom presentation showing off your style guide.

This presentation template makes it easy to display your font combinations and color palette for your brand. And if you’re just starting out or looking to rebrand, you can even design a logo in Visme.

Our Dynamic Field feature makes your presentation design quick and painless. You can create dynamic fields and change their values across your projects and presentations with a single click. 

Template #2: Pitch Deck Presentation Template

New businesses who are looking to secure funding for their startup need a clean and eye-catching pitch deck design for pitching investors.

Using a theme like the one above gives you access to a variety of different startup stories for you to choose from when creating your presentation and highlighting the most important aspects of your business.

Made in partnership with FounderSuite, this pitch deck presentation template is perfect for your next investor pitch.

Template #3: Competitor Analysis Interactive Presentation Template

If you’re going to have a successful business, you need to have a firm understanding of who your competition is and what they bring to the table. This will be essential in marketing, for your sales team and just as a general understanding for your company.

This competitor analysis presentation template comes with built-in interactive features to help you get a good understanding of who your competitors are and what potential threats they pose.

Template #4: Business Plan Presentation Template

Another essential business presentation is your business plan. This template offers the exact presentation structure you need to build out your business plan. All you need to do is replace the placeholder text with your own!

Template #5: Marketing Plan Presentation Template

And any good marketing team needs a thorough marketing plan. This presentation template is similar to our business plan presentation template in that we’ve laid out the entire presentation outline for you. All you need to do is input your own strategy.

Template #6: Webinar Presentation Template

One great form of lead generation is hosting a webinar . This webinar template allows you to insert all of the information and sales pitch you want to share with your webinar attendees, all in a stunning, cohesive design.

Simply insert your own info, then brand the design so it matches your company’s fonts, colors and other style guide elements.

Template #7: SWOT Analysis Presentation Template

Have you ever conducted a SWOT analysis for your business? It covers the strengths, weaknesses, opportunities and threats that your company faces.

Putting together a SWOT analysis is a great idea when starting a business or adjusting your marketing plan, and this template dedicated to laying out each section is the perfect place to start.

Template #8: Keynote Presentation Template

Are you going to be a keynote speaker at an upcoming event? You should only be focusing on creating stellar content that will wow your audience, rather than how to create your design. Use a template like this to make sure your design is eye-catching no matter what.

Template #9: Employee Handbook Interactive Presentation Template

If your business is bringing on new employees, you’ll likely need to put together an employee handbook to make sure everyone understands your company’s mission and the overall guidelines for working with your business.

An interactive presentation template like this one is a great starting point for creating and distributing your own employee handbook.

Not only can you insert helpful information within this presentation, but you can also link back to resources on your intranet or website and simply share the digital version of this presentation via a private or password protected link.

Template #10: Training Manual Presentation Template

In a similar vein, it can also be helpful to create a training manual for the different roles and departments that your company hires for.

Training manuals like this help new employees start off on the right foot, understanding exactly what’s expected of them in their role and day-to-day tasks. Customize this template with your own training information to share with new team members.

Template #11: Case Study Presentation Template

Another great use case for your next presentation is to share a case study . Showcase how your customers are using your tool and highlight success stories that could drive potential customers to sign up for your product or service.

Template #12: Informational Presentation Template

Regardless of who your audience is, presentations are the perfect format for sharing information. Create an informational presentation to embed in a blog post or share on SlideShare. Present important information to your team. Create presentations to share useful information at conferences and events.

There are so many different reasons you might need to create an informational presentation, and this template is the perfect fit.

Template #13: Creative Brief Interactive Presentation Template

When working with a freelancer, contractor or designer, sometimes you’ll need to present a creative brief so everyone working on the project knows exactly what the outcome is supposed to be.

Using an interactive presentation template like the one above is a great idea for conveying the information in an engaging way that will be easy to remember.

Template #14: Guy Kawasaki Presentation Template

Guy Kawasaki coined the 10-20-30 rule when it comes to presentations. 10 slides, 20 minute presentation, with fonts no smaller than 30pt.

If that’s what you’re looking for, this presentation template is exactly what you need.

Template #15: Ignite Presentation Template

Ignite is a special type of presentation. Speakers give a 5-minute presentation on their topic alongside 20 slides that auto-advance every 15 seconds.

This means you can’t have too much text on any given slide, as you need to keep the tempo of the presentation.

If you’re planning to give an Ignite presentation, this template offers up the perfect starting point for ensuring you’re not using too much text.

Create Your Own Stunning Presentation Design

Ready to get started designing your own presentation? Give Visme’s presentation software a try and create the best presentation design you’ve ever made. We can’t wait to see what you come up with!

Create beautiful presentations faster with Visme.

Trusted by leading brands

Recommended content for you:

Create Stunning Content!

Design visual brand experiences for your business whether you are a seasoned designer or a total novice.

About the Author

Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

8 Effective Types of Presentation Style to Keep the Audience Hooked

Let’s indulge in reminiscence of school days and recall the subject delivery style of the same teacher during history and geography classes. The storytelling approach while delivering history lessons and the visual and instructor style of the teacher while teaching concepts of geography made these boring subjects interesting for you, right? Had the teacher used a similar teaching style for both subjects, learning would not have been fun! 

Likewise, when it comes to public speaking, one presentation style doesn’t fit all messages and information. Some presentations require you to inspire the audience through analytics and facts, while others can be delivered successfully by making emotional connections with viewers. Based on the subject matter, purpose, context, and audience size, a presenter has to choose the appropriate style and assume the roles of a storyteller, connector, coach, or instructor.

In this blog post, we have explained some most effective presentation styles. Learn about them and choose the one that can work wonders for your next presentation!

1. Coach Style

If you are an energetic and charismatic speaker having a passion for the topic on which you are going to talk, this approach will suit you the best. You can use listener interaction or role play to put your audience at ease and engage with them. You can count on this style when presenting to a group or addressing a conference. For instance, project managers or team leads can use it while explaining a task or project to subordinates or speaking to a group of executives who want to know the details about what your company does instead of how you do it.

Expert Tip: Control your tone and voice; avoid speaking too fast. Strike a balance between talking and getting feedback from your audience.

Example: Linda Edgecombe used coach style in her TED Talk on “Breaking Busy: Changing our Culture from Chaos to Calm.”

3. Instructor Style

This style is mostly used by teachers/professors to teach complex topics to students.  The concept is presented in a logical order and explained using figures, metaphors, high-impact visuals, and lots of relevant content. Business professionals can use this style to present a large set of statistical data or the information with which they are unfamiliar (such as features of a newly launched product or an updated version of an app). 

Expert Tip: If not used appropriately, this style can backfire, making your audience distracted and lose connection. So, while using this approach, ensure you balance attention between the spectators and the material.

Example: The founder and chairman of The Climate Reality Project, AI Gore, used instructor style in his TED Talk on “The Case for Optimism on Climate Change.”

3. Visual Style

This style is perfect if you have to explain a complex topic to a mass audience with broad interests. The presenter complements the discussion points with high-definition graphics , such as charts, images, infographics, graphs, icons, diagrams, etc., making the overall presentation a gripping visual feast. The right ratio of text and visuals in the slides makes comprehension easy and effortless for viewers.

Example: Steve Jobs used this presentation style while introducing the iPhone at MacWorld Conference 2007. 

4. Lessig Style

Choose this style if you want to progress with your presentation at a quick pace and keep the audience intrigued and focused. This style was founded by a law and leadership professor at Harvard Law School, Lawrence Lessig. The presenter spends only 15 seconds on each slide, and the text in the slides is synchronized with the spoken words of the presenter. This is a perfect approach if you have many points to discuss in a limited time.

Example: Lawrence Lessig used this style in his TED Talk on “Laws that Choke Creativity.”

5. Freeform Style

If you are well-acquainted with your subject/topic and have a relatively short time to put forth your points, this impromptu, unscripted, and little structured presentation style is for you! You can weave a strong story around each key message and narrate it without using slides. You can choose this less rehearsed and more conversational freeform style for unplanned meetings, networking events, and elevator pitches. The audience who prefers personal and creative elements in the talk over structured and overly rehearsed speech will definitely like this presentation style of yours.

Example: This style was used by Sir Ken Robinson in his TED Talk on “Bring on the learning revolution!” Watch it here –

6. Takahashi Style

This Japanese style of presentation is named after its creator, Masayoshi Takahashi. Rather than visuals and graphics, this approach counts on text and speech. The main word, which is the focal point of the slide, is showcased in bold text. The short and concise phrases are used sparingly. You can use this style for short presentations.

Here are some slides from one of Takahashi’s presentations:

7. Connector Style

Leverage this style if you want to make your presentation interactive instead of keeping it a one-sided talk. The presenter encourages the active participation of the audience by asking them questions and feedback and identifying common grounds to connect with them at a deeper level. Sales executives can rely on this approach to help the audience understand their challenges and how the product solves the problems.

Expert Tip: You must have excellent control over your gestures and body language to establish a quick rapport with the audience.

Example: Connie Dieken used this style in his opening FlashPoint keynote at MPI World Education Conference. 

8. Storytelling Style

This anecdotal presentation style relies on examples, case studies, and stories to emotionally connect and engage with the audience. You can use it if you don’t have statistics, data, or charts to support your points and have enough time to tell your stories (for example, in sales presentations, networking events, and conference speaking).

Expert Tip: Your stories must have logical connections with your core message; otherwise, you will lose your trustworthiness and credibility.

Example: In her TED Talk on “My Stroke of Insight,” Jill Bolte Taylor grabbed the audience’s attention with her astonishing story.

The Inference

There is no universal perfect way to deliver a presentation . You can use any of the styles that best fit the objective of your speech. You can also combine two or three styles to make your talk more engaging and memorable. No matter what style you pick, you can win the audience’s heart and leave a lasting impression with the right preparation and practice. 

How did you find this blog post? Do share your thoughts in the “Comment” section below!

Leave a Response Cancel reply

Save my name, email, and website in this browser for the next time I comment.

Please enter an answer in digits: fourteen + thirteen =

Ashish Arora

You might also like.

Essential Tips to Find the Right Audience for Your Next Presentation

Expert Tips to Handle Distractions When You Speak on Stage

9 Tips to Craft the Perfect Title for Your Next PowerPoint Presentation

Unleash the Power of Agile Communication in the Fast-Changing Digital Realm

6 Most Effective Presentation Styles

Hrideep barot.

• Presentation , Public Speaking

Have you ever been an audience member who was not wholly involved in a speech or a speaker who discovered their audience dozing off? Both scenarios have the potential to be disheartening and fruitless.

What can you then do to improve the effectiveness of your presentation?

There are various styles in which you can present your content. Out of a plethora of choices, some of the most effective ones include – the Visual, Storytelling, freeform and instructor style of presentation. Each of them has their own set of methods and guidelines, however, they are known to be extremely beneficial and are used by speakers all over the world.

What is a Presentation Style? 

Let us first take a brief look at what a presentation style is before moving on to the most effective techniques that you can use.

A Presentation style is a way of giving a presentation orally. In other words, a particular presenting type is an approach you adopt or employ to deliver your content. There are numerous presenting styles or methods you can use when giving public speeches or presentations such as –

• Visual Presentation Style
• Coach Presentation Style
• Instructor Presentation Style
• Lessig Presentation Style

Out of hundreds of methods and ways, there are a few that are more effective and yield better much better results when used appropriately. They include –

1. Visual Style 

The visual presentation style uses visual components to support the verbal subject. In other words, this approach uses charts, photos, graphs, and other visual aids in addition to speaking to assist the audience in visualizing and comprehending the material.

Advantages of Using a Visual Presentation Style 

The relevance and effectiveness of visual and verbal communication are well known, making the visual style of presentation one of the finest to adopt. This is also a remarkably effective strategy as it aids the audience in more easily understanding complicated or in-depth talking points. When used in conjunction, visual and verbal communication aid in better understanding and retention.

How Can You Use a Visual Presentation Style? 

If you plan to use this style in your upcoming presentation, then these are some steps you can follow-

1] Be thorough with your content  – it is essential to know your content well to prepare visuals related to it. 

2] Pick up only the key points and add them on slides  – key pointers can be one sentence that conveys the primary information you want to share. 

3] Use graphs or charts to convey numbers or statistics  – Simply saying numbers can confuse consumers. Therefore, charts and graphs make it easier to comprehend when you speak about them.

4] Include relevant pictures or videos in each slide or alternative ones  – Using images and videos can be beneficial because they give your audience something to look at while you speak, which helps them understand and retain what you are saying.

Things To Avoid When Using a Visual Presentation Style

Now that you know how to use a visual style, it is equally imperative to be mindful of a few common mistakes so that you do not make them. 

1] Slides only complement your speech  – do not put-up paragraphs and read from them. It will only bore the audience and disengage them from it. Instead, only add critical words or phrases on which you can verbally elaborate. 

2] Don’t use a fancy unreadable font  – a visually presenting slide does help but using a fancy font will only make it not understandable. Thus, it is crucial to stick to standard readable fonts and sizes.

3] Don’t rush through  – just because you have a slide that allows people to read and understand some of the content does not mean you can speed up. Allocate sufficient time to each topic so that the audience has time to grasp and understand. 

Example of a Speech That Uses a Visual Presentation Style 

Wondering what a visual presentation style looks like? Check out this video where Steve Jobs introduces Mac Air to the world. This is an apt video showcasing what a visual presentation should be like!  

2. Storytelling Style

The storytelling style of presentation is a method where the speaker uses anecdotes and examples to connect with the audience. This technique is among the greatest and most effective because it enables the audience to relate to another lay person’s experiences, thereby allowing them to understand the practicality and reality of the topic. 

Advantages Of Using a Storytelling Style

Using a storytelling style allows you to –

1] Share real-life experiences on the topic , letting people know its practicality. For instance, if your topic is “optimism and positivity in life,” you can offer examples of how being positive has benefited you in various circumstances and examples of how things have gone when you haven’t been hopeful.

2] It allows the audience to provide their input , which helps you understand if the audience is grasping the message you want to convey. This is a subtle yet constructive way of engaging the audience and gaining feedback.

3] It also permits for an informal and naturally flowing talk . Most of the speeches are very structured and formal. Even though this has a construct, you can adapt it to the conversations and knowledge of the audience.

How To Use the Storytelling Presentation Style? 

Using the storytelling method also requires backend work. If you wish to adopt this style for your upcoming presentation, here are steps that you can follow – 

1] Develop the structure of your speech  – first, it is helpful to write down the topic and each subtopic you will cover. 

2] Include relevant stories, anecdotes, and experiences  – once you have the overall flow of your speech, then you can fill the relevant gaps with your own stories and experiences. 

3] Keep some time for an audience input  – allocate 1-2 minutes wherein you take the backend and allow the members from the audience to comment or share their experiences that are relevant to the topic. 

Things to avoid when using the storytelling method 

Every method has specific pointers to be careful of, and storytelling is no exception. Here make sure to – 

1] Not make it like a formal delivery  – Try not to overly formalize and grandiloquent it since this will take away from the storytelling element.

2] Only share the positives  – Sharing real experiences is one benefit of the storytelling technique. Thus, use this approach to communicate the topic’s applicability by outlining its advantages and disadvantages.

Here is a video of Andrea Gibbs, who talks about “The Power of Storytelling” by sharing anecdotes and experiences from her personal life. 

The storytelling format is much popular among motivational speakers who use personal experiences to motivate people for the better.

3. Connector Style 

The connector style of presenting, as its name suggests, includes the speaker establishing a connection with the audience. This indicates that the speaker actively engages the audience by asking frequent follow-up questions and seeking meaningful feedback. Speakers widely use this strategy to strengthen connections with audiences by demonstrating how they all are similar.

Advantages Of Using a Connector Style of Presentation 

The connector style of presentation, much like the storyteller, has a lot of benefits. Among the many, the most important ones include – 

1] It allows you to establish a deeper connection with the audience , which helps you understand them and if they can comprehend the message you want to convey. 

2] The audience is able to participate actively . Usually, the audience only listens passively, but this format allows them to respond and express their opinions, keeping them actively engaged the entire time. 

3] You can receive immediate feedback . In most other presentation methods, this perk is not present. It’s beneficial to get insightful feedback because it enables you to comprehend your audience’s viewpoint and adapt your information for contextual understanding. Furthermore, it enlightens you as to which areas require more effort. 

Guidelines While Using the Connector Presentation Style 

1] Start with a personal story or connecting activity that grabs the audience – this method helps keep the audience engaged from the very start. 

2] Practice nonverbal gestures – keeping eye contact with the audience, smile, and use your hand gestures to convey your presence and complete attention to the audience. 

3] Cater to the audience throughout – this form of presentation means that you and the audience are entirely involved. Thus, keeping a check on them is of utmost importance. Keep checking if they are interested and if not, include relevant activities to gain their attention back. 

Things to Avoid When Using the Connector Style 

When using the connector style, do not take up most of the time telling self-stories or doing self-talking. It is vital to keep your content brief but meaningful while allowing the audience to give their inputs and viewpoints on it. 

1] Don’t read from scripts or recite the information . Keep the content naturally flowing like a back-and-forth conversation that can be moulded as per the answers and feedback of the audience.

2] Don’t use visuals to complement your talks. The connector style relies primarily on you and your stories, so don’t use graphics to convey any messages unless they are some pictures to show on a relevant topic. 

Many speakers use the connector style because it helps them connect deeply with the audience, when used correctly, it does allow the speaker to develop meaningful relations with the audience and convey relevant and helpful messages.

4. Instructor Style 

Many presenters adopt the instructor style of presenting when educating their audience on a challenging or complicated subject. To simplify a complex issue so that the audience may more readily grasp, this method entails the use of well-known phrases, figurative language, metaphors, and pictures.

Advantages of the Instructor Style of Presentation 

The instructor presentation style is more formal, like a teacher or professor delivering a lecture. But this format, for reasons of its own, is beneficial because –

1] It allows you to logically explain the subject with the help of relevant visuals, examples, and supplements. For example, if you take up the topic of “Investing in your 20’s”, you can start by explaining what an investment is, the types of investments available, pros and cons of each etc. while supporting it with relevant videos, stats, and graphics.

2] When used correctly, the method can be highly persuasive as it builds decks in a logical order and uses impactful visuals as evidence to support the ideas. Continuing the same example, if you logically go on explaining and supporting, most of the audience will have been convinced to make some sort of investments.

3] Lastly, this method allows you to educate and aware the audience appropriately . You can use your knowledge and skills on the subject matter to convey the message effectively. If you have personally had some experiences, this method allows you to share them to help the audience become aware.

Things to Avoid When Using the Instructor Style of Presentation 

When employed improperly, this formal presentation can prevent a speech from succeeding. As a result, it’s crucial to use the procedure correctly by avoiding the following:

1] Skipping the basics on the assumption that the audience will already know – it is essential to start and cover the basics and then make your way up to the complex topics.

2] Don’t only go on speaking from one topic to the other – even though there isn’t a lot of audience participation, including small segments with quizzes and discussions to know if the audience understands the content. 

3] Don’t use jargon or complex language to communicate – the topic might be challenging to comprehend. Hence, you should avoid using difficult words or jargon that people are largely unaware of. Instead, using straightforward and basic terms will be beneficial. 

The instructor style is much used by a famous speaker  Al Gore  who advocated and educated people on climate change. This is one video where you can see the effective use of instructor presentation style. 

5. Takahashi Style 

Named after its creator, Masayoshi Takahashi, Text is the main component of a Takahashi presentation. It is a technique that employs simple visuals, mainly large block fonts. A Takahashi presentation doesn’t include charts, photos, or pictures, just a few essential big font words. 

Advantages of using a Takahashi Presentation Style 

There are several benefits that make it desirable to adopt this highly distinctive style. Some of them include –

1] The speaker can easily elaborate on a topic because the slides, which have a few essential key phrases, provide the audience with brief information beforehand.

2] The slides include simple and unambiguous phrases concerning the speaker’s topic, preventing any distraction or deviance from the subject.

3] It combines the two essential components of a presentation—clear, concise text and eye-catching visuals—making it ultimately beneficial for everyone’s use. 

Guidelines when using a Takahashi Presentation Style 

If you want an actual Takahashi presentation, there are some key pointers to keep in mind – 

1] Do not include text more than needed – make sure to add a few words or a maximum of 2 sentences. Anything beyond that will make it crowded and messy, and unappealing to the audience. 

2] Keep the slides simple – an authentic Takahashi presentation is black and white to avoid distraction. Therefore, it is best to avoid any colours and stick to this standard format. 

3] Keep the font as large as possible – once you have put the content on the slide, make sure to increase the font as much as it can fit best on the slide. The reason is that large fonts attract attention and can embed the core messages in the reader’s mind. 

If you found this method interesting and want to learn more about it, tap on this video where Luminita Florea tells you all about the Takahashi style of presentation. 

6. The Lessig Style

Much similar to the Takahashi Method, The  Lessig Presentation Style has been inspired by the work of Stanford law professor, Lawrence Lessig. This style employs the use of a single word, short quote, or photos that are in sync with the speaker’s speech. 

Advantages of using The Lessig Presentation Style

1] Each slide in a Lessig presentation concentrates on one concept or topic. This makes it simple for the audience to understand and absorb each idea separately. 

2] This presentation method functions like a movie, with each slide presenting succinct information for only 10 to 15 seconds. Because of its conciseness and pace, this style works well in keeping the audience hooked to the content. 

3] This method allows for much better retention and memory because of dual coding, i.e., via the visual and verbal mode of communication. More often than not, the word or quote put up is read aloud by the speaker, allowing the audience to hear and see it, thus etching a strong memory for the same. 

Guidelines to remember when using the Lessig Presentation Style

This minimalistic presentation has much to be careful of. Some of the important guidelines include – 

1] Not more than a word or quote – it is important to keep the slides less with only a key word or quote or picture in rare cases.  Adding more than that will take away the essence and quality of the Lessig Style.

2] Use contrast – since the slide contains just one word, quote or picture it is important to highlight and enlarge it so that it doesn’t skip the eye of the audience in any way. Although this kind of presentation allows you to use colour, using a standard black and white is recommended. 

The Lessig style of presentation is one of the most effective and captivating approaches, and many presenters use it in their speeches. Tap below to see an example of such a presentation and its effect! 

Regardless of the style you choose, there are several styles that you should absolutely avoid using because they could make your presentation go awry. Tap on this video where we tell you exactly what to styles you have to say a BIG NO to.

Presentations are an integral part of the professional life. Whether you are a professional speaker or a corporate employee, or a teacher, every role will at some point require you to present, persuade or educate an audience. It is thus helpful to know about some of the most effective styles so that you can make the most of them in your next presentation!

We hope that this article has helped you learn the most effective presentation styles, ways to adopt it and pitfalls to avoid!

Happy Presenting!

Enroll in our transformative 1:1 Coaching Program

Schedule a call with our expert communication coach to know if this program would be the right fit for you

How to Brag Like a Pro as a Speaker

Less is More! Tips to Avoid Overwhelming Your Audience 

What does it mean to Resonate with the Audience- Agreement, Acceptance, Approval

• [email protected]
• +91 98203 57888

Get our latest tips and tricks in your inbox always

Copyright © 2023 Frantically Speaking All rights reserved

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

21 Your Presentation Style

Learning Objectives

Upon completing this chapter, you should be able to

• recognize the value of self-awareness in the delivery of effective presentations,
• describe the function of active listening and feedback in verbal communication,
• describe verbal techniques used to support professional presentations, and
• describe non-verbal techniques used to support professional presentations.

This chapter is all about getting to know yourself as a presenter. Many people have very limiting beliefs about presentations and their own abilities to give one.  Examining your skills, fears, and preferences is your first step in opening yourself up to reaching your full potential as a presenter.

We begin this “self”-focused chapter by considering what you think makes a successful speech or presentation. Here we look at who you might consider to be great and/or successful speakers while examining the role of the audience in making a good speech happen.

From there we delve more deeply into the dimensions of self such as self-awareness around your values, perceptions, and presentation strengths and weaknesses.

Your voice is a powerful communication tool, and how you use it can make or break your presentation. You will learn about how you use verbal elements of presentation by examining techniques like pitch, volume, and pronunciation among others.

Your non-verbal cues like gestures, facial expressions, and posture can punctuate and strengthen your message or do the opposite. You will learn about these non-verbal elements and have a chance to see how you use them in conjunction with your verbal cues by recording and examining a pre-selected speech or presentation.

After combining all of these elements, you will have a better understanding of who you are as a presenter and what you can bring to the table to develop your presentation strategy in the next chapter.

What Makes a Successful Speech or Presentation?

When considering what makes a successful speech or presentation, it’s worth thinking about the speeches or presentations you’ve heard that resonated with you. (If you’re still scratching your head at this point, you can do a search in YouTube or check out some talks on ted.com.) What do you remember about it? How did it make you feel? Did you learn anything? Where were you when you heard it? How did other people around you (if there were any) react?

It’s important to remember that a successful speech or presentation depends on a number of factors. For our purposes we can boil them down to three main factors: the environment, the presenter, and the audience. Speeches and presentations usually take place in controlled environments, so this is often overlooked. But everything from a natural disaster to technology failure to a room being too hot or too cold can thwart a presentation’s success. The environment affects both the speaker and the audience. You can’t have a successful speech or presentation without a presenter or speaker, and you also can’t have it without an audience.

Figure 3.1.1 What Makes a Successful Pres

Figure 3.1.1 what makes a successful presentation by laura underwood.

A successful speech occurs when the speaker and the audience connect in a benign environment. In order to facilitate this, it helps to look at some things that typically make a successful speaker as well as the role of the audience in making a speech or presentation great.

What Makes a Successful Speaker?

According to longtime Toastmasters member Bob Kienzle, there are a few key elements that tend to make a successful speaker:

Voice—Can the person be easily understood?

Body Language—Does their body support what they’re saying? Are they confident?

Coherent Structure—Does what they’re presenting make sense? Is it logical?

Enthusiasm—Do they care about what they’re presenting?

Expertise—Do they know what they’re talking about? Are they credible?

Practice—If they haven’t practiced or sufficiently prepared, it will likely show up in one or more of the above.

A successful speaker can be inspired by other speeches or speakers but may fall flat if they try to copy someone else. Authenticity and passion can resonate so much with an audience that it can outweigh elements otherwise considered pitfalls. The techniques, tools, and best practices are a guideline, and it’s important to note there is no such thing as “perfection” in public speaking. “Failure” can happen in myriad ways, but it’s more helpful to see them as learning opportunities, or opportunities to make a stronger connection to your audience.

The biggest failure, according to Kienzle, is to pass up opportunities to practise your skills in presenting or public speaking.

Audience Role

One of the most anxiety-inducing areas of presenting or speech-making is being in front of the audience. Some people may feel more at ease with relatively small audiences of up to about 10 people. Others feel like 10 people is too “intimate” and actually feel more comfortable with the “impersonal” numbers in the hundreds or thousands.

People often think of hostile audiences throwing tomatoes and yelling boos if the presenter makes the slightest mistake or slip of the tongue. But the truth is most audiences desperately want you to succeed. They are overwhelmingly on your side. This means in most situations they are very forgiving; they know being up there can be tough. If you make a mistake, you can apologize or laugh it off and keep going.

The audience is at least as involved in your presentation as you are. Awareness of yourself and awareness of them is key. If you are so preoccupied with your fear of the audience that you bury your head in the podium while reading a boring list of facts your audience could read themselves, you will lose them. If you’re not interested, they’re not interested. If you are so frightened of your audience that you never look at them, you will not be able to get cues about their involvement in your presentation.

What you bring to the audience affects what they get from your presentation or speech. For that reason, it is tremendously important to develop enough self awareness so that you can be present for your audience and have the confidence to make adjustments to keep them on your side and involved in your presentation.

Self-Awareness

The connection between self-awareness and being a good presenter may not be immediately obvious. But a good presenter usually has a very good idea not just of the audience and the environment but also about themselves, their motivation, values, perception, and other elements. Without delving into a full-on psychological profile, taking some time getting to know more about you and what makes you tick is still extremely useful in the pre-strategizing stage of planning for your presentation. Oftentimes these things lie below the surface of our awareness. Imagine, for example, seeing only the tip of the iceberg, not knowing the even greater mass of ice that lies beneath the water’s surface.

We already know that your success as a presenter depends on the three factors of the presenter, the audience, and the environment. Doing a bit of self-analysis as a presenter, then, is just as important as doing an audience analysis or examining the environment.  In order to become more self-aware, it’s important to first ponder a few concepts that may or may not be new to you. These include self concept, self-reflection, internal monologue, and dimensions of self. Later we’ll examine importance of knowing about your values and perceptions, active listening, as well as strengths and weaknesses.

Your self-concept is “what we perceive ourselves to be” (McLean, 2005) and involves aspects of image and esteem. How you feel about yourself influences how you communicate with others. What you are thinking now and the way you communicate influences how others treat you. For example, if you perceive yourself to be a horrible presenter, your behaviour will likely follow your thoughts. Your audience then encounters several cringeworthy moments mirroring your feelings of discomfort, and they wish you’d get off the stage as quickly as possible too! On the flipside, if you feel nervous about presenting but confident that you know your topic so well, you let your passion and expertise shine through, and your audience focuses on that and isn’t fazed by your sweaty palms or your occasional mispronunciations.

Self-reflection can be a useful tool in helping to improve or support your self-concept. Self-reflection is a trait that allows you to adapt and change to the context or environment, to accept or reject messages, to examine your concept of yourself, and to improve.

Your internal monologue is your mental self-talk. It can be a running monologue in your mind that is rational and reasonable, or disorganized and illogical. It can interfere with listening to others, impede your ability to focus, and become a barrier to effective communication. Self-reflection can be a useful tool here as well, allowing you to distinguish whether what you’re saying to yourself is constructive and honest or destructive and false.

Who are you? What are your dimensions of self? You are more than your actions and more than your communication, and the result may be greater than the sum of the parts, but how do you know yourself?

For many, answering these questions can prove challenging while trying to reconcile the self-concept you perceive with what you want others to perceive about you. Is it even possible to see yourself through interactions with others, and can you come to terms with the idea that we may not know everything there is to know about ourselves?

Joseph Luft and Harry Ingram gave considerable thought and attention to these dimensions of self, which are represented in the figure below known as the Johari Window (Luft & Ingram, 1955).

In the first quadrant of the figure, information is known to you and others, such as your height and colour. The second quadrant represents things others observe about us that we are unaware of, such as how many times we say “umm” in the space of five minutes. The third quadrant involves information that you know but do not reveal to others. It may involve actively hiding or withholding information, or may involve social tact, such as thanking your Aunt Martha for the large purple hat she’s given you that you know you will never wear. Finally, the fourth quadrant involves information that is unknown to you and to others, such as, for example, a childhood experience that has been long forgotten or repressed may still motivate you.

Figure 3.1.2 JOHARI Window by Laura Underwood Adapted from Luft & Ingram (1955)

These dimensions of self remind us that we are not fixed—that freedom to change combined with the ability to reflect, anticipate, plan, and predict allows us to improve, learn, and adapt to our surroundings.

In the context of business communication, the self plays a central role. How do you describe yourself? Do your career path, job responsibilities, goals, and aspirations align with your talents? How you represent “self” through your résumé, in your writing, in your articulation and presentation—these all play an important role as you negotiate the relationships and climate present in any organization.

Your Values and Perceptions

Another key element in becoming more self-aware involves understanding your values and perceptions. Your values are defined as “the principles or standards of behaviour; one’s judgement of what is important in life” (OxfordDictionaries.com, 2015). Your values are often so embedded in who you are that you probably don’t think twice about them. You could also be totally unaware of what they are if you take for granted that everyone shares your values. As a speaker it’s important for you to uncover what your values are to avoid glaring blind spots (visible to others but not to you) and know more about who you are.

Our values and life experience can also lead to our perception about ourselves and others. Perception is defined as “the way in which something is regarded, understood, or interpreted.” The problem is that our perception or interpretation of events can go unchallenged, and we can cling to perceptions whether they are accurate or inaccurate.

If you’ve never considered your values or perceptions before, it can be helpful to monitor what issues or concerns cause you to take the following behaviours:

Judging is defined as forming an opinion or conclusion about something (OxfordDictionaries.com, 2015). If you find yourself jumping to conclusions or nitpicking minor details to condemn someone or something, it may be because the issue or person has challenged your values. Judgement in the best sense of the term leads to useful and ethical decision making; in its negative sense it can lead to bias. Bias is the “inclination or prejudice for or against one person or group, especially in a way considered to be unfair” (OxfordDictionaries.com, 2015).

Anticipating

When you anticipate, you “regard [something] as probable” or “expect or predict [something]” (OxfordDictionaries.com, 2015). Anticipating can be a by-product of judging, when you have already decided what the other person is going to say. You might even start filling in their words for them. The point is, you have stopped listening to the other person. You may be polite in letting them finish, but your mind is already formulating witty comebacks to something they said that challenged your values or perceptions. At its best, anticipating can solidify that people are on the same wavelength, like an old married couple who know each other so well they really can fill in their words meaningfully. On the other end of the spectrum, anticipating leads to shutting down true communication, often followed by a fruitless power struggle over winning an argument that neither party is listening to or learning from.

Emotional Reaction or Response

To have an emotional reaction or response means “Arousing or (being) characterized by intense feeling.” These intense feelings can be a strong indicator that your values or perceptions are being challenged. Emotional reactions can be physiological; your heartbeat quickens, palms get sweaty, you feel your face heating from the neck up. In more severe reactions it can trigger mild or violent responses, anything from walking away to arguing to physical violence. You can also have an emotional reaction that no one else notices; you may even be vocal about how much you don’t care about a particular thing or person. But if you feel emotional discomfort, follow those feelings to examine what values or perceptions may lie below the surface; in this way, you will know yourself better and understand what triggers you.

To sum up, if you find yourself judging, jumping the gun by anticipating, or having a strong emotional response, some element of your deeply held values are likely at play or have been betrayed in some way. This is very important information that can help you understand yourself in terms of what you bring to the stage or podium as a presenter. This knowledge can be used to examine whether or not your perceptions are accurate or false, and lead to approaches to help you improve in areas such as (a) active listening and (b) knowing your strengths and weaknesses—both of which are examined next.

Active Listening

Listening vs. hearing.

Hearing is an accidental and automatic brain response to sound and requires no effort. We are surrounded by sounds most of the time. For example, we are accustomed to the sounds of airplanes, lawn mowers, furnace blowers, the rattling of pots and pans, and so on. We hear those incidental sounds and, unless we have a reason to do otherwise, we train ourselves to ignore them. We learn to filter out sounds that mean little to us, just as we choose to hear our ringing cell phones and other sounds that are more important to us.

Table 3.1.1 Active Listening

Listening, on the other hand, is purposeful and focused rather than accidental. As a result, it requires motivation and effort. Listening, at its best, is active, focused, concentrated attention for the purpose of understanding the meanings expressed by a speaker. We do not always listen at our best, however.

Effective listening is about self-awareness. You must pay attention to whether or not you are only hearing, passively listening, or actively engaging. Effective listening requires concentration and a focused effort that is known as active listening. Active listening can be broken down into three main elements: attention, attitude, and adjustment.

Hoppe (2006) advises that active listening is really a state of mind requiring us to choose to focus on the moment, being present and attentive while disregarding any of our anxieties of the day.

He suggests listeners prepare themselves for active attention by creating a listening reminder. This might be to write “Listen” at the top of a page in front of you in a meeting.

We know now that attention is the fundamental difference between hearing and listening. Paying attention to what a speaker is saying requires intentional effort on your part.

Nichols (1957), credited with first researching the field of listening, observed, “Listening is hard work. It is characterized by faster heart action, quicker circulation of the blood, a small rise in bodily temperature.”

Consider that we can process information four times faster than a person speaks. Yet, tests of listening comprehension show the average person listening at only 25 percent efficiency. A typical person can speak 125 words-per-minute, yet we can process up to three times faster, reaching as much as 500 words-per-minute. The poor listener grows impatient, while the effective listener uses the extra processing time to process the speaker’s words, distinguish key points, and mentally summarize them (Nichols, 1957).

While reading a book or having a discussion with an individual, you can go back and reread or ask a question to clarify a point. This is not always true when listening. Listening is of the moment, and we often only get to hear the speaker’s words once.

The key, then, is for the listener to quickly ascertain the speaker’s central premise or controlling idea. Once this is done, it becomes easier for the listener to discern what is most important. Of course, distinguishing the speaker’s primary goal, his main points, and the structure of the speech are all easier when the listener is able to listen with an open mind.

Even if you are paying attention, you could be doing so with the wrong attitude. Telling yourself this is all a waste of time is not going to help you to listen effectively. You’ll be better off determining an internal motivation to be attentive to the person speaking.

Approaching the task of listening with a positive attitude and an open mind will make the act of listening much easier. As mentioned earlier, bad listeners make snap judgments that justify their decision to be inattentive. Yet, since you’re already there, why not listen to see what you can learn?

Kaponya (1991) warns against such psychological deaf spots, which impair our ability to perceive and understand things counter to our convictions. It can be as little as a word or phrase that might elicit “an emotional eruption,” causing communication efficiency to drop rapidly.

For instance, someone who resolutely supports military action as the best response to a terrorist action may be unable to listen objectively to a speaker endorsing negotiation as a better tool. Even if the speaker is effectively employing logic, drawing on credible sources, and appealing to emotion with a heartrending tale of the civilian casualties caused by bombings, this listener would be unable to keep an open mind. Failing to acknowledge your deaf spots will leave you at a deficit when listening.

You will always need to make up your own mind about where you stand—whether you agree or disagree with the speaker—but it is critical to do so after listening. Adler  proposes having four questions in mind while listening: “What is the whole speech about?” “What are the main or pivotal ideas, conclusions, and arguments?” “Are the speaker’s conclusions sound or mistaken?” and “What of it?”

Once you have an overall idea of the speech, determine the key points, and gauge your agreement, you can decide why it matters, how it affects you, or what you might do as a result of what you have heard. Yet, he notes it is “impossible” to answer all these questions at the same time as you are listening. Instead, you have to be ready and willing to pay attention to the speaker’s point of view and changes in direction, patiently waiting to see where she is leading you.

The final element to consider is adjustment. Often when we hear someone speak, we don’t know in advance what the speaker will say. So, we need to be flexible, willing to follow a speaker along what seems like a verbal detour down a rabbit hole, until we are rewarded by the speaker reaching his final destination while his audience marvels at the creative means by which he reached his important point.

If the audience members are more intent on reacting to or anticipating what is said, they will be poor listeners indeed. Having an open attitude, paying attention, and being in the moment of the speech leads to the flexibility required to adjust to the situation.

Your Strengths and Weaknesses

Are you aware of what your strengths and weaknesses are as a presenter? You may have some ideas already. For example, if you are very soft spoken, you may consider that to be a weakness if you’re on stage, especially without a microphone. Soft-spoken people also sometimes keep low-key in other ways; maybe they’re more plain in the way they dress or have less expressive mannerisms. Many people think that to be effective on stage you must be a rip-roaring extrovert. This is not true. No matter who you are, if you are aware of the qualities that make you a unique individual and you spend time getting to know your audience, you can convert any perceived weaknesses into a potential strength. Conversely, if you are so overconfident about your abilities that it shows itself in poor preparation and lack of concern for your audience or environment, your strengths can quite quickly become weaknesses.

Your first step in helping define what makes you you is to look at what you’re good at and what you enjoy doing. At the same time, this helps you distinguish what you’re not so good at and what you don’t enjoy. Make a list as you go through the next sections on your verbal and non-verbal communication techniques to get a reasonable prediction about how to focus your strategy as a presenter.

What Are My Verbal Communication Techniques?

Do you have a deep, low voice, or a high-pitched one? We all have a normal speaking pitch where we are most comfortable, but we can move our pitch up or down. Use pitch inflections to make your delivery more interesting and emphatic. If you don’t change pitch at all, your delivery will be monotone, which gets boring for the audience very quickly. Some people pitch their voices up at the end of sentences, making every statement sound like a question—avoid this common but distracting habit.

Do you speak softly or loudly? Adjust the volume of your voice to your environment and audience. If you’re in a large auditorium, speak up so that people in the back row can hear you. But if you’re in a small room with only a few people, you don’t want to alarm them by shouting! You may need to use volume to compensate for ambient noise like traffic or an air conditioner. You can use volume strategically to emphasize the most important points in your speech.

Stress certain words in your speech to add emphasis to them, that is, to indicate that they are particularly important. You may also use a visual aid to emphasize key points by using photographs or charts.

Pronunciation

Make sure that you know the appropriate pronunciation of the words you choose. If you mispronounce a word, it could hurt your credibility or confuse your audience. Websites such as Wiktionary contain audio files that you can play to hear standard pronunciation of many words. Your pronunciation is also influenced by your accent. If your accent is quite different from the accent you expect most members of your audience to have, practise your speech in front of someone with the same accent that your audience members will have, to ensure you are pronouncing words in a clear, understandable way.

Avoid the use of “fillers” as placeholders for actual words (like, er, um, uh, etc.). You might get away with saying “um” two or three times in your speech before it becomes distracting, but the same cannot be said of “like”—a particularly troubling filler for many North American speakers. If you have a habit of using fillers, practise your speech thoroughly so that you remember what you want to say. This way, you are less likely to lose your place and let a filler word slip out.

Are you a fast or slow speaker? The pace that you speak at will influence how well the audience can understand you. Many people speak quickly when they are nervous. If this is a habit of yours, practice will help you here, too. Pause for breath naturally during your speech. Your speaking rate should be appropriate for your topic. A rapid, lively rate communicates enthusiasm, urgency, or humour. A slower, moderated rate conveys respect and seriousness. By varying your rate within a speech, you can emphasize your main points and keep your audience engaged.

What Non-Verbal Cues Do I Use?

A gesture is “a movement of part of the body, especially a hand or the head, to express an idea or meaning” (OxfordDictionaries.com, 2015). You can use these to channel nervous energy into an enhancement of your speech, reinforcing important points, but they can be distracting if overused. If the audience is busy watching your hands fly around, they will not be able to concentrate on your words.

Take a look at this article, titled “ What to Do with Your Hands When Speaking in Public ” (The Washington Post, 2015) for do’s and don’ts of gesturing when you are speaking.

Facial Expression

You might be unaware of how much your facial expressions say when you are speaking. Facial expression comes so naturally that we are not always in control of the story our face is telling. Rehearse your speech in front of a mirror to see what facial expressions come across. You might find that your face is saying something entirely different about your topic than your words are! Practise using facial expressions consciously. If you are speaking about an upbeat topic, smile! Conversely, if your topic is serious or solemn, avoid facial expressions that are overtly cheerful, because the audience will be confused by the mixed message.

In North American culture, the most important facial expression you can use is eye contact. Briefly catch the eye of audience members as you move through your speech. If you can’t look your audience members in the eye, they may view you as untrustworthy. Remember, though, that eye contact is a culturally sensitive gesture. In some cultures, there are certain accepted behaviours for males looking females in the eye, and vice-versa. You’ll want to avoid holding eye contact for too long with any one person, as too much can be unnerving.

It’s easy to let your posture slip when you’ve been talking for a while, but try to stay conscious of this and stand up straight. This gives the audience the perception that you are authoritative and take your position seriously. If you are slouching, hunched over, or leaning on something, this gives the impression that you are anxious, lacking in credibility, or not serious about your message. Speakers often assume more casual posture as a presentation continues, but you only get one shot at making a first impression, so make sure you begin with a strong stance.

Silence is a powerful technique if used well, but it is often overlooked. Perhaps you had a teacher in high school who would stand sternly and silently at the front of the room, expectantly waiting for the chatter to die down. His silence and stance were unnerving, so students soon became quiet, didn’t they? And some of the best comedians use the well-timed pause for a powerful and hilarious—rather than serious—effect. Either way, pauses are useful for emphasis and dramatic effect when you are speaking.

Some speakers are reluctant to pause or use silence because they become uncomfortable with the dead air, but sometimes your audience needs a moment to process information and respond to you.

You can use your body movements to communicate positively with the audience. Leaning in or moving closer to the audience helps to bridge the space of separation. Moving from one side of the room to the other in a purposeful way that supports your content is a useful way to keep your audience engaged; their eyes will track your movements. Pacing rapidly with no purpose and no support to your message may quickly distract from your message, however. Standing still without movement when you are listening or responding to a question can show interest. However, standing still without any movement for the duration of your presentation could leave the audience bored. Balance is key, as is using your body as an extension of your content that suits the context of the environment and the audience.

This chapter helped you focus on getting to know your presentation style by understanding yourself better. You learned that elements of the environment, the audience, and the presenter had an impact on what makes for a good speech. You examined several issues related to self-awareness, including uncovering your values, understanding your perceptions, and dealing with strengths and weaknesses. Finally, you learned about verbal and non-verbal elements of your own presentation style, including how to work with your body as an extension of your presentation content. You should now be able to take what you have learned from this chapter into the next chapter as a foundation to build your presentation strategy.

Further Reading and Links

• Excerpts about the 10 greatest speeches of all time by women from Marie Claire magazine, UK.
• Talks on Technology, Education and Design from TED .
• Listening Effectively: Barriers to Effective Listening https://courses.candelalearning.com/publicspeaking1xmaster/chapter/chapter-4-barriers-to-effective-listening/

aniticipate. 2015. OxfordDictionaries.com. Retrieved December 17, 2015, from http://www.oxforddictionaries.com/definition/english/anticipate

bias. 2015. OxfordDictionaries.com. Retrieved December 17, 2015, from http://www.oxforddictionaries.com/definition/english/bias

gesture. 2015. OxfordDictionaries.com. Retrieved December 17, 2015, from http://www.oxforddictionaries.com/definition/english/gesture

Hoppe, M. H. (2006). Active listening: Improve your ability to listen and lead [ebook]. Greensboro, NC: Center for Creative Leadership.

judging. 2015. OxfordDictionaries.com. Retrieved December 17, 2015, from http://www.oxforddictionaries.com/definition/english/judge?q=judging#judge__9

Kaponya, P. J. (1991). The human resource professional: Tactics and strategies for career success. New York: Praeger Publishers.

Luft, J., & Ingram, H. (1955). The Johari Window: A graphic model for interpersonal relations. Los Angeles: University of California Western Training Lab.,Luft, J. (1970). Group processes: An introduction to group dynamics (2nd ed.). Palo Alto, CA: National Press Group.

McLean, S. (2005). The basics of interpersonal communication. Boston, MA: Allyn & Bacon

Nichols, R. G. (1957). Listening is a 10 part skill. Chicago, IL: Enterprise Publications. Retrieved from http://d1025403.site.myhosting.com/files.listen.org/NicholsTenPartSkill/Mr39Enf4.html

value. 2015. OxfordDictionaries.com. Retrieved December 17, 2015, from http://www.oxforddictionaries.com/definition/english/value?q=values#value__4

The Washington Post. “What To Do With Your Hands When Speaking In Public”. 2015. Web. 18 Dec. 2015. Retrieved from https://www.washingtonpost.com/news/on-leadership/wp/2015/11/17/what-to-do-with-your-hands-when-speaking-in-public/

Attribution Statement (Your Presentation Style)

This chapter is a remix containing content from a variety of sources published under a variety of open licenses, including the following:

Chapter Content

• Original content contributed by the Olds College OER Development Team, of Olds College to Professional Communications Open Curriculum under a CC-BY 4.0 license
• Content created by Anonymous for Self-Concept and Dimensions of Self; in Communication for Business Success, published at http://2012books.lardbucket.org/books/communication-for-business-success/s20-02-self-concept-and-dimensions-of.html under a CC BY-NC-SA 3.0 license
• Listening vs. Hearing in Stand Up, Speak Out: The Practice and Ethics of Public Speaking adapted by The Saylor Foundation, previously shared at http://www.saylor.org/site/wp-content/uploads/2013/07/Stand-Up-Speak-Out-The-Practice-and-Ethics-of-Public-Speaking.pdf under a CC BY-NC-SA 3.0 license
• Content created by Jenn Q. Goddu, for Three A’s of Active Listening from The Public Speaking Project, previously shared at http://publicspeakingproject.org/listening.html under a CC BY-NC-ND 4.0 license
• Content adapted from Practicing for Successful Speech Delivery; in Public Speaking: Practice and Ethics, originally created by Anonymous, previously shared at http://2012books.lardbucket.org/books/public-speaking-practice-and-ethics/s17-04-practicing-for-successful-spee.html under a CC BY-NC-SA 3.0 license
• Content adapted from Movement and Gesture in Boundless Communication, previously shared at https://www.boundless.com/communications/textbooks/boundless-communications-textbook/delivering-the-speech-12/effective-visual-delivery-65/movement-and-gesture-261-10649/ under a http://creativecommons.org/licenses/by-sa/4.0/

Check Your Understandings

• Original assessment items contributed by the Olds College OER Development Team, of Olds College to Professional Communications Open Curriculum under a CC-BY 4.0 license
• Assessment items in Stand Up, Speak Out – The Practice and Ethics of Public Speaking, Chapter 4 Exercises shared previously at http://www.saylor.org/books  under a CC BY-NC-SA 3.0 license

Professional Communications Copyright © by Olds College is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

Share This Book

• Alternatives

Presentation Description Mastery: A Step-by-Step Guide in 2024

Anh Vu • 05 April, 2024 • 7 min read

The correct presentation description is what makes it more interesting for the target audience.

It will provide an opportunity to make a text that will attract the attention of the target audience and help convey the key idea. But for this task to be completed, you need to make the description high quality. Let's consider in more detail how to create an appealing presentation description.

Table of Contents

• Three Key Ideas
• Harmonious combination of speech and presentation
• Use the Services of Professionals
• The relationship of presentation elements
• Match the content of the presentation with its purpose
• Ignore the Myths About Ideal Scope
• Use the tips from the list below
• Put yourself in the audience place 
• Frequently Asked Questions

Tips for Better Engagement

• How to start a presentation
• Script presentation

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

1. Three Key Ideas - Presentation Description

To make it easier for the audience to perceive the meaning of what was said, the thoughts outlined in the presentation should be structured. Therefore, it is worth asking yourself: “If the audience remembered only 3 ideas from my speech, what would they be about?”. Even if the presentation is voluminous, it should revolve around these 3 key ideas. This does not narrow the meaning of what has been said. On the contrary, you will be able to focus the attention of the target audience around a few basic messages.

2. Harmonious Combination of Speech and Presentation - Presentation Description

Often speakers use the presentation as a dubbing of what they are saying. But this option is completely ineffective. It makes no sense to give the same content in different forms. The presentation should be an addition, not just a repetition of what has been said. She can emphasize key ideas, but not duplicate everything. An option is appropriate when the main essence of what was said is briefly structured in the presentation.

3. Use the Services of Professionals - Presentation Description

The team of professional EssayTigers writers will create a great presentation text for you that will work for you. This description will strengthen the idea and reveal it from the best side.

4. The Relationship of Presentation Elements - Presentation Description

Those presentations, the components of which look too fragmented, do not inspire confidence. The audience gets the impression that the material is grouped randomly. It is very difficult to understand such material. And most importantly, the audience needs to understand why this information is being offered to them. When there is no single plot, there is no unifying meaning. People who will be introduced to the presentation will not understand what exactly they want to say. Work to ensure that the relationship between the components of your presentation is built correctly. Then, having read one slide, the audience will expect another.

The most significant vector of efforts should be directed to what arouses people's interest. Winning the fight for attention is a major win that can help you win other people's love.

5. Match the Content of The Presentation with Its Purpose - Presentation Description

The goals may be different. If the task is to convince people of the benefits of a product or the benefits of an affiliate program, you need numbers, research, facts, and comparative characteristics. Emotional arguments in this case, as a rule, do not work. And if you need to enhance the meaning of an artistic or literary presentation, the presentation may consist of slides with art objects and short quotes or aphorisms. In each case, you need to pay attention to the context of the situation. If it is an informal context where people are sharing something creative, the text for the presentation can be written in a more free form. And if you need to convincingly argue in a given situation, textual content requires a clear structure.

6. Ignore the Myths About Ideal Scope - Presentation Description

The description really shouldn't be too overloaded. This is the only tip that applies to all presentations. But its exact volume cannot be inscribed in some universal formula. It all depends on:

• performance time;
• the number of facts that you want to convey to the audience;
• the complexity of the information presented and the need for it to be complemented by specific explanatory footnotes.

Focus on the topic, the specifics of the content, and the time you have to spend on the presentation.

7. Use the Tips from The List Below - Presentation Description

We offer recommendations that will help make the text more literate, concise, and capacious:

• On one slide, reveal only one thought, this will not scatter the attention of the audience.
• If one of the ideas you want to convey to people is not easy to understand, break it up into several slides and provide footnotes with explanations.
• If the text can be diluted with images without losing its meaning, do it. Excess textual information is very difficult to perceive.
• Don't be afraid of brevity. A clearly stated idea is remembered much better than too abstract, long, and vague formulations.
• Ask the audience for feedback after concluding the presentation! You could use a live Q&A tool to make this process easier, to make people feel comfortable to give you a response for improvement later on!

These tips are simple, but they will help.

8. Put Yourself in The Audience Place - Presentation Description

If you don't know how people will be able to perceive what you plan to convey to them, put yourself in the place of the audience. Consider whether it would be interesting for you to listen to such a talk and watch the accompanying presentation. If not, what could be improved? This approach will allow you to look at the situation critically and prevent shortcomings instead of facing their consequences.

You could utilize different interactive tools for online presentations, to make sure that your slides are interesting and attractive to participants. Few features you could try include:

• Divide your team into groups by AhaSlides random team generator , to gather more diverse responses!
• AhaSlides' AI  Online Quiz Creator  brings sheer joy to any lesson, workshop or social event
• AhaSlides  free word cloud > Generator adds sparks to your presentations, feedback and brainstorming sessions, live workshops and virtual events.

About The Author

Leslie Anglesey is a freelance writer, journalist, and author of various articles with a passion for telling stories about the economic and social situation in the world. In case of any inquiries or suggestions kindly reach out to her at [email protected].

Frequently Asked Questions:

How do you write a presentation description.

Presentation description helps the audience perceive easily the meaning and the structure of the presentation. It is the very basic information for a presentation, and before writing a presentation description, you should ask yourself: “If the audience remembered only 3 ideas from my speech, what would they be about?”. You could also use the AhaSlides idea board to organize thoughts and opinions better in the presentation!

How long should a presentation description be?

There is no fixed rule on the length of a presentation description, as long as it provides sufficient information so that the audience can have a comprehensive view of the topic, structure, and purpose of the presentation. A good presentation description could make the audience know what the presentation is about and why they should participate in it.

Tips to Engage with Polls & Trivia

More from AhaSlides

17 PowerPoint Presentation Examples That Show Style and Professionalism

• Share on Facebook
• Share on Twitter

By Iveta Pavlova

in Inspiration

6 years ago

Reading time: 2 min

Viewed 202,418 times

Spread the word about this article:

There are way too many bad PowerPoint presentation examples that can bore you to death. Well, today’s post is not about them. We believe that it’s always important to show the good examples out there and follow their lead. We admit it, it was pretty hard to dig out the good PowerPoint presentation examples from the mass. We’ve added our opinion on each piece and why we believe it’s worthy of being included in this collection. Let’s begin!

You may be interested in  The Best Free PowerPoint Templates to Download in 2022

1. The Sketchnote Mini-Workshop by Mike Rohde

An eye-catchy PowerPoint presentation example whose content is fully hand-written. What we love about this design, is the high personalization level that is achieved via handwriting. It almost feels like the author is drawing and writing in front of the viewers’ eyes. A digital presentation that conveys a physical feeling.

2. 10 Ways to Spread The Love in The Office by Elodie A.

The following presentation is a real eye candy. We can’t help it, the cartoon style lives in our hearts. An incredibly appealing PowerPoint presentation that brings positive vibes and a good mood through vibrant cartoon illustrations. It gets bonus points for the usage of bullet points and little text.

3. The Great State of Design with CSS Grid Layout and Friends by Stacy Kvernmo

A presentation that tells a story is always a good example that everyone should follow. This PowerPoint presentation has a lot of slides that tell different mini-stories. The way they are depicted is really engaging – they almost look like a sequence of frames that make up a video. This technique really nails the viewers’ attention.

4. We live in a VUCA world by Little Dragon Films

A classy design of a PowerPoint presentation example – a dark theme and white font on top with just a single color accent – red. Such designs are really suitable for serious topics like this one. To soften the contrast between the black background and white font, the author has used a gradient on the background which gives the illusion of soft light in the middle of the design.

5. 2017 Marketing Predictions—Marketo by Marketo

A design that was made over a year ago but it’s still really trendy. In the following PowerPoint presentation example, we can see the combination of 3D shapes, beautiful hand-written fonts, negative space techniques, and more. The overall feeling is of futuristic design. Moreover, they used the color of 2018 – Ultra Violet for their color scheme. Maybe, they did predict the future after all.

6. 10 Ways Your Boss Kills Employee Motivation by Officevibe

Who doesn’t like to see a familiar face? We know your audience does! It’s proven that if you show a familiar face to your viewers, you nail their attention and boost their engagement level. This is the technique used in the following PowePoint presentation. Moreover, the inner slides of the presentation are also cartoons with big conceptual illustrations and little text. The formula for a really good presentation.

7. How to Successfully Run a Remote Team from Weekdone.com

We haven’t really seen many PowerPoint presentation examples with top-view illustrations. The following presentation really reminded us that when presenting to an audience, you should always think: How to make your design stand out from the rest? Well, this one really caught our eye. In addition, we love the bright colors, geometric shapes, and overall flat feeling, all of which are among the graphic design trends for 2022 .

8. SXSW 2018 – Top Trends by Matteo Sarzana

People love visuals and this is an undeniable fact. The whole PowerPoint presentation is built on high-quality photos, each including a little tagline in the middle. We love the consistency, we love the factor of surprise, and we love the high engagement level this presentation creates. Just make sure to back up such presentation type with a good speech!

9. How to study effectively? by sadraus

Semi-transparent overlays, geometric shapes, a video inside… Everything about this PowerPoint presentation screams “modern”. The grayscale coloring is accompanied by a fresh green color accent. The choice of images clearly suggests that the target audience is young people. The overall feeling that we get from this PowerPoint presentation – is youthful and modern.

10. Study: The Future of VR, AR, and Self-Driving Cars by LinkedIn

A presentation about the future should look futuristic, right? The following PowerPoint presentation example is proof that you should always connect the subject of your presentation to its design. Everything in this presentation speaks of futuristic: the choice of fonts, colors, effects, and even some elements look like holograms from the future.

11. 9 things I’ve learned about SaaS by Christoph Janz

A PowerPoint presentation example created in a consistent style by using a blue theme. Why did we include this presentation? We love the fact that the author has shown an alternation of text and visuals (from slides 7 to 22). This technique is proven to hold the attention of the viewer. Moreover, the way the graphics are presented (on a napkin) draws the interest even more.

12. How To Achieve Something Extraordinary In Life by Sultan Suleman Chaudhry

A PowerPoint presentation example that shows consistency and style by using a strict color scheme: orange, beige, and deep blue. Orange and blue are one of the most popular contrasting combinations widely used in all kinds of designs. If you are not sure what colors to go with, simply choose a tested color scheme.

13. New trends to look out for 2018 winter season by FemmeConnection

Geometric shapes and negative space techniques are among the  graphic design trends for 2018  which is why we see them often in PowerPoint presentation examples and other designs. In the following presentation, we can see a collection of women’s clothes presented in a very engaging way with the help of rounded geometric shapes, negative space technique, and the color pink.

14. Fear of Failure by Sultan Suleman Chaudhry

Speaking of the usage of geometric elements in the presentation’s design, let’s see another example. An elegant design decorated with circles, triangles, and more geometric details. What else we love about this presentation is that it only has one color accent – light yellow which looks classy and pleasant for the eye.

15. The Three Lies About Your Age by Sean Si

A great choice of fonts, beautiful semi-transparent geometric elements, and trendy futuristic colors. This is one of the PowerPoint presentation examples that we absolutely love. The story is engaging and the design is extremely appealing – a combination that keeps the viewers’ eyes on the screen from the beginning till the end.

16. Secrets to a Great Team by Elodie A.

Bright, fun, using lots of illustrations and cartoon characters – definitely our kind of PowerPoint presentation. Why do we love it so much? Well, cartoons are real ice-breakers between you and your audience. Moreover, cartoon characters are easier to relate to than a real human face. If you need to connect on a deeper level with your audience, this is your kind of presentation!

You’d probably like to learn  4 Invaluable Presentation Design Tips You Wish You Knew Earlier

17. How to Build a Dynamic Social Media Plan by Post Planner

A great presentation PowerPoint example with watercolor illustrations and backgrounds that look hand-drawn. We also see semi-transparent colorful overlays, high-quality conceptual photos, and great, useful content. What more would you want from a presentation, right?

We always love to hear your opinion about stuff. So, what do you think of these PowerPoint presentation examples? Do you think that you’ve created a presentation better than these? We’d love to see your own creations in the comments below if you want to share them with us.

You may also be interested to read these related articles:

• 7 Most Popular Software for Presentations
• 4 Invaluable Presentation Design Tips You Wish You Knew Earlier
• 70 Inspiring Presentation Slides with Cartoon Designs
• Need PowerPoint Backgrounds?The Best Places to Check Out [+ Freebies]

Add some character to your visuals

Cartoon Characters, Design Bundles, Illustrations, Backgrounds and more...

Like us on Facebook

Subscribe to our newsletter

Be the first to know what’s new in the world of graphic design and illustrations.

• [email protected]

Browse High Quality Vector Graphics

E.g.: businessman, lion, girl…

Related Articles

7 pretty vector girls that will blow your mind, top logo design trends for 2019: the brands’ new looks, 55 super fun illustrated gifs on dribbble, 22 insane & creative trippy art design examples, inspirational small business website examples that do it right, 500+ free and paid powerpoint infographic templates:, enjoyed this article.

Don’t forget to share!

• Comments (1)

Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

Thousands of vector graphics for your projects.

Hey! You made it all the way to the bottom!

Here are some other articles we think you may like:

Inspiration

21 most famous brand mascot designs of all time.

by Iveta Pavlova

The Best Color Combinations to Try in 2020

by Lyudmil Enchev

60+ Incredible Isometric Illustration Examples That Praise This Style

Looking for design bundles or cartoon characters.

A source of high-quality vector graphics offering a huge variety of premade character designs, graphic design bundles, Adobe Character Animator puppets, and more.

More From Forbes

Which of these 4 presentation styles do you have.

• Share to Facebook
• Share to Twitter
• Share to Linkedin

We all have our own presentation style, but have you ever thought about how your particular style compares to others? And the strengths and weaknesses of your presentation style?

After years of research, my team and I have found there are four primary presentation styles: the Closer, the Data Scientist, the Director and the Storyteller. You can discover your own style with the quiz What’s Your Presentation Style?

One style isn’t better than other; but picking the wrong style for a particular audience can cause trouble for even the best presenter.

One of the traits that differentiates presenters is whether they like communicating with emotions or data. Some presenters make emotional connections with their audience, while others prefer to persuade through facts and analytics. Another characteristic that differentiates presenters is whether they stick to a structured presentation or they go off script and jump around.

There’s more to presentation styles than just these characteristics, but as a starting point, these differences are emblematic of the myriad ways we deliver presentations.

Here are descriptions of each of the four presentations styles (the Closer, the Data Scientist, the Director and the Storyteller). See which style you think resonates with you, and then take the presentation styles quiz to corroborate your intuition.

The Data Scientist

Some of the most innovative ideas in today’s world are powered by big data and analytics. The Data Scientist presentation style captures that wonderfully. Knowing that the business world is increasingly moving in an analytical direction, one of your biggest strengths is how you fill your presentations with data analysis.

While some presenters would rather tell a story and focus on narrative, you use data, analytics, facts, and figures to make your point and persuade your audience. Nobody will ever accuse you of giving a presentation filled with fluff. While some presenters can speak for an hour and say absolutely nothing, you will rarely, if ever, have that problem. Your presentations deliver hard data, information and analysis.

One potential downside to watch out for is facing an audience that doesn’t grasp or want all of your analytics. They’ll lose interest in what you’re saying perhaps because they want a presenter who connects with them emotionally or who gains their buy in by skipping right to the big finale. When you find yourself in this situation it will test your presentation skills. You’ll need to be able to assess what presentation style your audience prefers and know how to stretch outside of your Data Scientist comfort zone.

Faced with a world that increasingly loves analytics, having a Data Scientist presenter on the team can be a great benefit.

The Storyteller

Some of the most persuasive presentations in history have been engaging narratives and stories. As humans we are fundamentally emotional creatures and that’s why your Storyteller presentation style is so powerful. The Storyteller that can tap those emotions and weave a persuasive narrative typically delivers successful presentations.

Some presenters are much happier delivering dozens of slides with charts and graphs. But as a Storyteller, one of your greatest strengths is staying focused on making an emotional connection with your audience. An audience may not remember every single data point or statistic, but they will remember a great story or emotional connection. When an audience doesn’t connect with data, or they’re getting bored with too many slides, you’re able to skip all of that, feel their pain and get them connected to you.

One potential downside to watch out for is audiences that just want a factual answer to a simple question. Sometimes an audience isn’t quite ready to make an emotional connection to a presenter and, in those cases, you’ll be faced with a big decision. You’ll need to be able to assess what presentation style your audience prefers and know how to stretch outside of your Storyteller comfort zone.

In a world where emotion sells, and stories are so memorable, having a Storyteller presenter on board can be a big advantage.

The Closer doesn’t mess around. Knowing the reputations of many type-A CEOs, the Closer can jump into a presentation, cut right to the chase, deliver the bottom line and skip all the boring stuff.

Some presenters are dedicated to outlines, slides, timelines, and scripts, but not you. As a Closer, you see the end goal and you go right for it. Why spend 60 minutes dragging your audience to a conclusion when you can get right to the point and be done in 15 minutes?

While patience isn’t necessarily your biggest virtue, distilling a presentation to its essence is. And that’s one of your greatest strengths. You can see the destination and get right to it. And as a result, your audiences will rarely, if ever, get bored or miss the central point.

One potential downside to watch out for is that, at some point, you may run into an audience that isn’t ready to move as quickly as you. And that may leave them feeling like your presentation style is too abrupt or harsh. Or that you’ve bounced around too much, leaving them feeling disoriented. You’ll need to be able to assess what presentation style your audience prefers and know how to stretch outside of your Closer comfort zone.

With today’s world of information overload, having a Closer who can distill a presentation to its essence can be a terrific asset.

The Director

The Director gives order to presentations. As a Director you like presentations to have a clear linear flow, with logically structured slide decks and clear transitions across topics and presenters. While some people are content to jump in front of a crowd and speak extemporaneously, you are much happier with an outline, slides, timelines, and scripts.

Sometimes a presentation misses the mark (perhaps running into a bored or distracted audience). And while some presentation styles (like the Closer or Storyteller) will happily trash the slide deck ad go ‘off-script’, you’re much more likely to stay the course and see it through.

This is one of the greatest strengths of the Director. You deliver ordered, logical and structurally sound presentations. It’s highly unlikely that you would walk into a presentation unprepared. And when you’re working on a team presentation, you’re typically the one to whom the others will turn to ensure that the slides, outlines, timelines and scripts are well executed.

One potential downside to watch out for is when the presentation you’ve so carefully prepared is a poor fit for your audience. Perhaps there was a last minute change in the attendance or some emergency sprung up. But regardless of why, you may someday face a test of whether you’re willing to scrap your thorough preparation and react on the fly. You’ll need to be able to assess what presentation style your audience prefers and know how to stretch outside of your Director comfort zone.

Ultimately, with today’s complex and complicated presentations and teams, having a Director on board can be a great asset.

So, what’s your presentation style? As I said at the beginning, one style isn’t better than another. The key is to first understand your own particular presentation style so you can match your style to that of your audience. Whether you’re pitching your boss, delivering a sales presentation, speaking to your employees or an audience of thousands, matching your style to your audience is an essential step to effective presenting.

Mark Murphy is a NY Times bestselling author, founder of Leadership IQ, a leadership training speaker, and creator of the leadership styles assessment .

Also on Forbes:

• Editorial Standards
• Reprints & Permissions

How to Start a Presentation: 5 Templates and 90 Example Phrases

By Status.net Editorial Team on February 27, 2024 — 11 minutes to read

Starting a presentation effectively means capturing your audience’s attention from the very beginning. It’s important because it sets the tone for the entire presentation and establishes your credibility as a speaker.

Effective Openers: 5 Templates

Your presentation’s beginning sets the stage for everything that follows. So, it’s important to capture your audience’s attention right from the start. Here are some tried-and-true techniques to do just that.

1. Storytelling Approach

When you start with a story, you tap into the natural human love for narratives. It can be a personal experience, a historical event, or a fictional tale that ties back to your main point.

Example Introduction Template 1:

“Let me tell you a story about…”

Example : “Let me tell you a story about how a small idea in a garage blossomed into the global brand we know today.”

2. Quotation Strategy

Using a relevant quote can lend authority and thematic flavor to your presentation. Choose a quote that is provocative, enlightening, or humorous to resonate with your audience.

Example Introduction Template 2:

“As [Famous Person] once said…”

Example : “As Steve Jobs once said, ‘Innovation distinguishes between a leader and a follower.'”

3. Questioning Technique

Engage your audience directly by opening with a thoughtful question. This encourages them to think and become active participants.

Example Introduction Template 3:

“Have you ever wondered…”

Example : “Have you ever wondered what it would take to reduce your carbon footprint to zero?”

4. Statistical Hook

Kick off with a startling statistic that presents a fresh perspective or underscores the importance of your topic.

Example Introduction Template 4:

“Did you know that…”

Example : “Did you know that 90% of the world’s data was generated in the last two years alone?”

5. Anecdotal Method

Share a brief, relatable incident that highlights the human aspect of your topic. It paves the way for empathy and connection.

Example Introduction Template 5:

“I want to share a quick anecdote…”

Example : “I want to share a quick anecdote about a time I experienced the customer service that went above and beyond what anyone would expect.”

How to Start a Powerpoint Presentation: 45 Example Phrases

Starting a PowerPoint presentation effectively can captivate your audience and set the tone for your message. The opening phrases you choose are important in establishing rapport and commanding attention. Whether you’re presenting to colleagues, at a conference, or in an academic setting, these phrases will help you begin with confidence and poise:

• 1. “Good morning/afternoon/evening, everyone. Thank you for joining me today.”
• 2. “Welcome, and thank you for being here. Let’s dive into our topic.”
• 3. “I’m excited to have the opportunity to present to you all about…”
• 4. “Thank you all for coming. Today, we’re going to explore…”
• 5. “Let’s begin by looking at the most important question: Why are we here today?”
• 6. “I appreciate your time today, and I promise it will be well spent as we discuss…”
• 7. “Before we get started, I want to express my gratitude for your presence here today.”
• 8. “It’s a pleasure to see so many familiar faces as we gather to talk about…”
• 9. “I’m thrilled to kick off today’s presentation on a topic that I am passionate about—…”
• 10. “Welcome to our session. I’m confident you’ll find the next few minutes informative as we cover…”
• 11. “Let’s embark on a journey through our discussion on…”
• 12. “I’m delighted to have the chance to share my insights on…”
• 13. “Thank you for the opportunity to present to such an esteemed audience on…”
• 14. “Let’s set the stage for an engaging discussion about…”
• 15. “As we begin, I’d like you to consider this:…”
• 16. “Today marks an important discussion on a subject that affects us all:…”
• 17. “Good day, and welcome to what promises to be an enlightening presentation on…”
• 18. “Hello and welcome! We’re here to delve into something truly exciting today…”
• 19. “I’m honored to present to you this comprehensive look into…”
• 20. “Without further ado, let’s get started on a journey through…”
• 21. “Thank you for carving time out of your day to join me for this presentation on…”
• 22. “It’s wonderful to see such an engaged audience ready to tackle the topic of…”
• 23. “I invite you to join me as we unpack the complexities of…”
• 24. “Today’s presentation will take us through some groundbreaking ideas about…”
• 25. “Welcome aboard! Prepare to set sail into the vast sea of knowledge on…”
• 26. “I’d like to extend a warm welcome to everyone as we focus our attention on…”
• 27. “Let’s ignite our curiosity as we begin to explore…”
• 28. “Thank you for your interest and attention as we dive into the heart of…”
• 29. “As we look ahead to the next hour, we’ll uncover the secrets of…”
• 30. “I’m eager to share with you some fascinating insights on…”
• 31. “Welcome to what I believe will be a transformative discussion on…”
• 32. “This morning/afternoon, we’ll be venturing into the world of…”
• 33. “Thank you for joining me on this exploration of…”
• 34. “I’m delighted by the turnout today as we embark on this exploration of…”
• 35. “Together, let’s navigate the intricacies of…”
• 36. “I’m looking forward to engaging with you all on the subject of…”
• 37. “Let’s kick things off with a critical look at…”
• 38. “Thank you for your presence today as we shine a light on…”
• 39. “Welcome to a comprehensive overview of…”
• 40. “It’s a privilege to discuss with you the impact of…”
• 41. “I’m glad you could join us for what promises to be a thought-provoking presentation on…”
• 42. “Today, we’re going to break down the concept of…”
• 43. “As we get started, let’s consider the significance of our topic:…”
• 44. “I’m thrilled to lead you through today’s discussion, which centers around…”
• 45. “Let’s launch into our session with an eye-opening look at…”

Starting a Presentation: 45 Examples

Connecting with the audience.

When starting a presentation, making a genuine connection with your audience sets the stage for a successful exchange of ideas. Examples:

• “I promise, by the end of this presentation, you’ll be as enthusiastic about this as I am because…”
• “The moment I learned about this, I knew it would be a game-changer and I’m thrilled to present it to you…”
• “There’s something special about this topic that I find incredibly invigorating, and I hope you will too…”
• “I get a rush every time I work on this, and I hope to transmit that energy to you today…”
• “I’m thrilled to discuss this breakthrough that could revolutionize…”
• “This project has been a labor of love, and I’m eager to walk you through…”
• “When I first encountered this challenge, I was captivated by the possibilities it presented…”
• “I can’t wait to dive into the details of this innovative approach with you today…”
• “It’s genuinely exhilarating to be at the edge of what’s possible in…”
• “My fascination with [topic] drove me to explore it further, and I’m excited to share…”
• “Nothing excites me more than talking about the future of…”
• “Seeing your faces, I know we’re going to have a lively discussion about…”
• “The potential here is incredible, and I’m looking forward to discussing it with you…”
• “Let’s embark on this journey together and explore why this is such a pivotal moment for…”
• “Your engagement in this discussion is going to make this even more exciting because…”

Building Credibility

You present with credibility when you establish your expertise and experience on the subject matter. Here’s what you can say to accomplish that:

• “With a decade of experience in this field, I’ve come to understand the intricacies of…”
• “Having led multiple successful projects, I’m excited to share my insights on…”
• “Over the years, working closely with industry experts, I’ve gleaned…”
• “I hold a degree in [your field], which has equipped me with a foundation for…”
• “I’m a certified professional in [your certification], which means I bring a certain level of expertise…”
• “Having published research on this topic, my perspective is grounded in…”
• “I’ve been a keynote speaker at several conferences, discussing…”
• “Throughout my career, I’ve contributed to groundbreaking work in…”
• “My experience as a [your previous role] has given me a unique outlook on…”
• “Endorsed by [an authority in your field], I’m here to share what we’ve achieved…”
• “The program I developed was recognized by [award], highlighting its impact in…”
• “I’ve trained professionals nationwide on this subject and witnessed…”
• “Collaborating with renowned teams, we’ve tackled challenges like…”
• “I’ve been at the forefront of this industry, navigating through…”
• “As a panelist, I’ve debated this topic with some of the brightest minds in…”

Projecting Confidence

• “I stand before you today with a deep understanding of…”
• “You can rely on the information I’m about to share, backed by thorough research and analysis…”
• “Rest assured, the strategies we’ll discuss have been tested and proven effective in…”
• “I’m certain you’ll find the data I’ll present both compelling and relevant because…”
• “I’m fully confident in the recommendations I’m providing today due to…”
• “The results speak for themselves, and I’m here to outline them clearly for you…”
• “I invite you to consider the evidence I’ll present; it’s both robust and persuasive…”
• “You’re in good hands today; I’ve navigated these waters many times and have the insights to prove it…”
• “I assure you, the journey we’ll take during this presentation will be enlightening because…”
• “Your success is important to me, which is why I’ve prepared diligently for our time together…”
• “Let’s look at the facts; they’ll show you why this approach is solid and dependable…”
• “Today, I present to you a clear path forward, grounded in solid experience and knowledge…”
• “I’m confident that what we’ll uncover today will not only inform but also inspire you because…”
• “You’ll leave here equipped with practical, proven solutions that you can trust because…”
• “The solution I’m proposing has been embraced industry-wide, and for good reason…”

Organizational Preview

Starting your presentation with a clear organizational preview can effectively guide your audience through the content. This section helps you prepare to communicate the roadmap of your presentation.

Outlining the Main Points

You should begin by briefly listing the main points you’ll cover. This lets your audience know what to expect and helps them follow along. For example, if you’re presenting on healthy eating, you might say, “Today, I’ll cover the benefits of healthy eating, essential nutrients in your diet, and simple strategies for making healthier choices.”

Setting the Tone

Your introduction sets the tone for the entire presentation. A way to do this is through a relevant story or anecdote that engages the audience. Suppose you’re talking about innovation; you might start with, “When I was a child, I was fascinated by how simple Legos could build complex structures, which is much like the innovation process.”

Explaining the Structure

Explain the structure of your presentation so that your audience can anticipate how you’ll transition from one section to the next. For instance, if your presentation includes an interactive portion, you might say, “I’ll begin with a 15-minute overview, followed by a hands-on demonstration, and we’ll wrap up with a Q&A session, where you can ask any questions.”

Practice and Preparation

Before you step onto the stage, it’s important that your preparation includes not just content research, but also rigorous practice and strategy for dealing with nerves. This approach ensures you present with confidence and clarity.

Rehearsing the Opening

Practicing your introduction aloud gives you the opportunity to refine your opening remarks. You might start by greeting the audience and sharing an interesting quote or a surprising statistic related to your topic. For example, if your presentation is about the importance of renewable energy, you could begin with a recent statistic about the growth in solar energy adoption. Record yourself and listen to the playback, focusing on your tone, pace, and clarity.

Memorizing Key Points

While you don’t need to memorize your entire presentation word for word, you should know the key points by heart. This includes main arguments, data, and any conclusions you’ll be drawing. You can use techniques such as mnemonics or the method of loci, which means associating each key point with a specific location in your mind, to help remember these details. Having them at your fingertips will make you feel more prepared and confident.

Managing Presentation Jitters

Feeling nervous before a presentation is natural, but you can manage these jitters with a few techniques. Practice deep breathing exercises or mindful meditation to calm your mind before going on stage. You can also perform a mock presentation to a group of friends or colleagues to simulate the experience and receive feedback. This will not only help you get used to speaking in front of others but also in adjusting your material based on their reactions.

Engagement Strategies

Starting a presentation on the right foot often depends on how engaged your audience is. Using certain strategies, you can grab their attention early and maintain their interest throughout your talk:

1. Encouraging Audience Participation

Opening your presentation with a question to your audience is a great way to encourage participation. This invites them to think actively about the subject matter. For instance, you might ask, “By a show of hands, how many of you have experienced…?” Additionally, integrating interactive elements like quick polls or requesting volunteers for a demonstration can make the experience more dynamic and memorable.

Using direct questions throughout your presentation ensures the audience stays alert, as they might be called upon to share their views. For example, after covering a key point, you might engage your audience with, “Does anyone have an experience to share related to this?”

2. Utilizing Pacing and Pauses

Mastering the pace of your speech helps keep your presentation lively. Quickening the pace when discussing exciting developments or slowing down when explaining complex ideas can help maintain interest. For example, when introducing a new concept, slow your pace to allow the audience to absorb the information.

Pauses are equally powerful. A well-timed pause after a key point gives the audience a moment to ponder the significance of what you’ve just said. It might feel like this: “The results of this study were groundbreaking. (pause) They completely shifted our understanding of…”. Pauses also give you a moment to collect your thoughts, adding to your overall composure and control of the room.

How should one introduce their group during a presentation?

You might say something like, “Let me introduce my amazing team: Alex, our researcher, Jamie, our designer, and Sam, the developer. Together, we’ve spent the last few months creating something truly special for you.”

• Job Knowledge Performance Review Phrases (Examples)
• 40th Birthday Sayings and Wishes: Heartfelt Sample Phrases
• 70 Example Phrases: Key Marketing Skills for Your Resume
• 8 Templates: A Perfect Letter of Recommendation
• 100 Performance Review Phrases for Job Knowledge, Judgment, Listening Skills
• Cover Letter vs. Letter of Interest vs. Letter of Intent

Team Presentation Theory: The Five Formats

Wednesday, Aug 21, 2024 • Jeremiah Valentine : [email protected]

Team Presentations are routinely used in academia. However, there is a significant lack of published research outlining a framework for team presentation strategies and techniques that can be applied to students, faculty and business professionals. 

Dr. Daniel Usera, Clinical Marketing Professor, walks readers through the dynamic task of presenting as a team with different examples . W hile comparing and contrasting different styles that are well explained and easy to understand. The article instructs and informs readers about transitions styles and presentation styles. 

Initially, he highlights the speech writing five-point outline. Typically starting with an introduction, three main points, and a conclusion. After highlighting topics, he explains various speaker's roles. T he opener who delivers the introduction, each following speaker presents a main point, and a closer who finishes with the conclusion. 

Each group member should access and lean into their strengths during the presentation to complete the experience. Usera mentions in the article that speaker roles should depend on talent, subject matter experience, and the size of the team. To facilitate a team ’ s transitional periods between speakers, Usera spotlights four different options which are Hosted, Un-hosted, Overhand, and Topical transitions. 

Two students pitch during a group pitching event on Dec. 13, 2022.

Transitions

Hosted Transitions

A host conducts the handoff between two team members

Un-hosted Transitions

Transitioning speakers conduct their hand-off without a host

Overhand Transitions

Preceding speaker says the transitions statement before handing off the microphone or microphone

Topical Transitions

The next point is set up without a hand-off

The article f o cuses on presentation styles and how teams interact internally during a presentation . Usera presents 5 different presentation options including Hosted, Relay, Hybrid, Popcorn, and Duo. Each format can utilize the same material while presenting a different way . 

Team Presentation Formats

Hosted Format

Relies on one speaker to open and end the presentation and conduct transitions between main point speakers (uses hosted transitions)

Relay Format

Spreads speaking responsibilities equally between all group members

Three Advantages: most common and natural format that audiences might expect speakers to use ; one speaker is not emphasized over the rest; un - h osted transition style can be quicker than hosted ones

Hybrid Format

Uses the same speaker to open and close while executing un -h osted transitions

Benefits of Hybrid method

Opener/closer engage the audiences with their strong speaking skills establishing a connection and credibility

Reengaging with the audience can create a memorable ending

Popcorn Format

Creates a more conversational and casual presentation

All speakers can participate in the introduction, main points, and conclusion

No distinct speak roles; can be completely improvised 

For teams of two; both speakers conduct the introduction, main points and the conclusion

The duo format allows group members to take turn s speaking throughout the presentation, moving through topics rather than speakers

Risks Associated 

Requires additional coordination or rehearsal

Can be imbalanced towards one team member over the other

The presentation styles can be used dynamically , a llowing a team to keep the audience engaged with different topics, multiple speakers and keeping a constant pace throughout the presentation. Usera mentions, “ An essential strategic decision that all teams must make is how they deploy their speaking talent. The five team presentation formats offer different approaches and trade-offs to this question. ” Talent and strengths should be considered as a team choose s a format to work with. 

Dr. Usera, Clinical Associate Professor of Marketing at The University of Texas at Arlington, published this article titled “ Team Presentation Theory I: The Five Formats ” in the Business and Professional Communication Quarterly academic journal in January 2024.

News & Events

• College of Business News
• The Business Maverick
• Business Week

Cat Fantasy: Isekai Adventure 12+

Up to 1,000 free summons, designed for ipad.

• #123 in Role Playing
• 3.9 • 54 Ratings
• Offers In-App Purchases

Screenshots

Description.

Immerse yourself in a world where cats transform into captivating anime girls and beloved waifus. Welcome to an enchanting cyberpunk, anime-style 3D turn-based RPG. Welcome to Cat Fantasy, an enchanting cyberpunk, anime-style 3D turn-based RPG. Immerse yourself in a world where cats transform into captivating anime girls and beloved waifus. Dive into an Isekai adventure as an Inspector, leading a diverse group of anime cat girl combatants to unravel mysteries and save a world on the brink of destruction. **Follow us to get more information and rewards:** Twitter: https://x.com/catfantasyen TikTok: https://www.tiktok.com/@catfantasyen Discord: https://discord.gg/jqwgKa9EvM Facebook: https://www.facebook.com/catfantasyglobal/ **FEATURE HIGHLIGHTS:** - Free Pulls: Up to 1,000 free summons! - Anime Girls & Waifu Collection: Collect and interact with a diverse cast of characters. - Gacha: Experience the thrill of summoning new anime waifus and upgrading your team. - Turn-Based RPG Mechanics: Enjoy a blend of classic RPG elements and innovative card fusion tactics. - Isekai Adventure: Immerse yourself in a captivating storyline that transports you to a cyberpunk world. - Simulation & Management: Balance your time between battling evil forces and running a cozy café. **GENEROUS FREE PULLS** Earn up to 1,000 free summons by logging in, completing missions, and attending events—more generous than other gacha games. **UNIQUE ANIME CAT GIRL SETTING** Cat girls seamlessly shift between feline and humanoid forms, harnessing Pathos Particles to maintain their abilities, evoking the charm of neko characters. Immerse yourself in a captivating world where anime girls and feline humanoids intertwine, creating a unique and engaging experience. **DEEP INTERACTION WITH BELOVED CAT WAIFUS** Forge intimate connections with your beloved anime girl through private scenes and unlock interactive actions that deepen your bond, crafting an immersive ACG experience. Each anime girl possesses a unique personality and backstory, making your interactions all the more engaging and personal. **UNIQUE CARD FUSION TURN-BASED COMBAT** This anime turn-based RPG features an innovative combat style—fuse skill cards to unlock powerful effects. The card fusion system adds depth to the combat, ensuring each encounter is exciting and dynamic. - Take full control of character turn order, number of actions, and allocation of Ultimate energy within a single turn. - Customize your lineups with counter-attack, curse-based, or follow-up attack strategies, blending them freely to suit your playstyle. **STUNNING GRAPHICS** Experience breathtaking visuals that bring the world to life. Detailed character designs and vibrant environments are sure to captivate fans of anime and cat girls alike. **SIMULATION ELEMENTS: MANAGING A CAFE** Embrace a harmonious blend of thrilling battles and tranquility as you manage a charming café. Delight customers with delectable cuisine while lending an ear to their stories, providing a comforting sanctuary amidst chaos in this free simulator. Immerse yourself in Cat Fantasy, where adventure, love, and mystery intertwine in a unique turn-based RPG. Explore a captivating realm filled with charming neko characters and embark on a journey that will enthrall your heart and imagination. Cat Fantasy offers an engaging experience for anime and cat girl enthusiasts. An unforgettable Isekai adventure awaits! Minimum Device Requirements: iPhone 8 or above OS 13.0.0 or above Remaining Storage Space: 10 GB Auto-Renewable Subscriptions Title: Inspector's Perks Length: 30 days Price: $2.99 per 30 days Service Agreement: http://www.marsinfinitewars.com/catFantasy/p1.php

Version 1.0.20

Fixed an issue where the game displays incorrectly when played on devices with non-English system languages.

Ratings and Reviews

Game crashing.

This game looks absolutely amazing but unfortunately I have not been able to play it because it keeps crashing. I have deleted and installed the game about 5 times to no success. Hope this gets fixed soon

Developer Response ,

Hi Inspector, please "Contact Us" in game or you can contact our customer service for this issue at [email protected].

Too many systems and very greedy

The game has nice art direction, but that's about it. Game has way too much you need to do just to upgrade characters or progress the game. Tutorial is unnecessarily long and is tied to the main story all the way into mid-game. The card-matching gameplay is limited and boring after awhile and you're expected to manual the boss fights EVERY time. P2W practices like gacha skins, VERY limited premium currency for event banners vs free currency for regular banners, and a perk/ VIP system for useful QoLs are present. For whatever reason, the devs decided to remove the one SSR male character advertised and now have a scarce amount of low rarity male characters, so if you want a 50/50 or 40/60 male-female ratio game, this isn't it. 4/10. This game may have worked in 2015, but these days there's better content out there to invest in.

This game is amazingly good.

This game is everything I hoped Zenless Zone Zero would be but wasn’t. I can’t believe I almost didn’t pre-order it because I didn’t like the name. Incredible graphics, great story line gorgeous character design. From top to bottom 5 stars all the way, and I am normally a pretty tough critic. If your a real die hard gamer and a gacha fan this is a must not miss title.

App Privacy

The developer, flyingbird , indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

• Identifiers

Data Linked to You

The following data may be collected and linked to your identity:

• Contact Info
• User Content

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

• Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

Information

• 60 Irithysts $0.99
• 300 Irithysts $4.99
• 980 Irithysts $14.99
• 1980 Irithysts $29.99
• Inspector's Perks $2.99
• 3280 Irithysts $49.99
• 6480 Irithysts $99.99
• App Support
• Privacy Policy

Game Center

Challenge friends and check leaderboards and achievements..

Advertisement

With Ella Emhoff, the D.N.C. Keeps Its Family Theme Going

The stepdaughter of Kamala Harris took the stage alongside Ms. Harris’s niece and goddaughter.

• Share full article

Kamala Harris’s Stepdaughter Ella Emhoff Speaks at the D.N.C.

Continuing the d.n.c.’s family theme, vice president kamala harris’s stepdaughter ella emhoff took the stage on thursday night..

Kamala came into my life when I was 14, famously, a very easy time for a teenager. Like a lot of young people, I didn’t always understand what I was feeling. But no matter what, Kamala was there for me. She was patient, caring, and always took me seriously. She’s never stopped listening to me, and she’s not going to stop listening to all of us.

By Madison Malone Kircher

• Aug. 22, 2024

Ella Emhoff, the stepdaughter of Vice President Kamala Harris, spoke onstage at the Democratic National Convention on Thursday evening, alongside Meena Harris, Ms. Harris’s niece, and Helena Hudlin, Ms. Harris’s goddaughter whose mother introduced Ms. Emhoff’s father, Doug Emhoff, to Ms. Harris over a decade ago.

“Kamala came into my life when I was 14, famously a very easy time for a teenager,” Ms. Emhoff said. “Like a lot of young people, I didn’t always understand what I was feeling, but no matter what, Kamala was there for me. She was patient caring and always took me seriously. She’s never stopped listening to me and she’s not going to stop listening to all of us.”

She also described her stepmother’s focus on fighting for health, environmental and social justice. “She isn’t alone, we’re all in this fight together,” Ms. Emhoff, 25, said.

Ms. Emhoff and her family have been fixtures at this week’s events. Her brother, Cole Emhoff, introduced their father before his speech on Tuesday evening. Their mother, the film producer Kerstin Emhoff, has also been in attendance. (The couple divorced in 2009; Ms. Harris and Mr. Emhoff married in 2014.) In his speech, Mr. Emhoff proudly described his “ big, beautiful blended family .” Before Ms. Emhoff took the stage, Ms. Harris’s grandnieces, with some help from the actor Kerry Washington, taught the crowd how to properly pronounce Ms. Harris’s name. “Comma-la!”

Ms. Emhoff had discussed her father’s speech on Instagram earlier in the week, writing “if you saw me cry on tv NO YOU DIDNT.” She continued, “Just kidding I was crying like a little baby.”

In the post, she included a photo of herself kissing her purse for the evening: a black leather bag with a fake chocolate chip cookie affixed to the front from the designer Puppets and Puppets that she paired with a plaid suit from Thom Browne.

We are having trouble retrieving the article content.

Please enable JavaScript in your browser settings.

Thank you for your patience while we verify access. If you are in Reader mode please exit and  log into  your Times account, or  subscribe  for all of The Times.

Thank you for your patience while we verify access.

Already a subscriber?  Log in .

Want all of The Times?  Subscribe .